BrightRoll
The BrightRoll brand was discontinued by Verizon Media the parent company of Yahoo in favor of Verizon Media Video SSP ( re-brand of AOL's One Video Platform ) after the company merged Yahoo and AOL and consolidated the Ad platforms during 2017-2018 to phase out duplicate platforms . 
<triplet> Verizon Media <subj> Yahoo <obj> subsidiary <triplet> Yahoo <subj> Verizon Media <obj> owned by <triplet> AOL <subj> Verizon Media <obj> owned by