Dietrich Inc.
At the time , Kalamazoo was the home of Gibson Guitars and in 1962 , Gibson boss Ted McCarty , convinced Dietrich to come out of retirement to design a new solid-body electric guitar that would not be limited by the traditional ways of designing and engineering an electric guitar - the result was the classic , 'reverse' Gibson Firebird , released in 1963 , one of the most iconic and recognisable electric guitar designs ever . 
<triplet> Gibson Firebird <subj> Gibson Guitars <obj> manufacturer