I Love Bees
I Love Bees ( also known as ilovebees or ILB for short ) was an alternate reality game ( ARG ) that served as both a real-world experience and viral marketing campaign for the release of developer Bungie's 2004 video game "Halo 2" . 
<triplet> Halo 2 <subj> Bungie <obj> developer <subj> video game <obj> instance of