Trademark troll
Another successful example was with PBS member station WNED's successful lawsuit against "Reading Rainbow" host LeVar Burton , demanding LeVar's RRKidz company handed over administrative access to other websites and social media accounts , and trying to stop Burton from using the "Reading Rainbow" catchphrase , "But you don't have to take my word for it , " on his podcast . 
<triplet> Reading Rainbow <subj> LeVar Burton <obj> presenter