shonen jump is a competitor of viz media
 narrative conventions a shnen protagonist is often characterized by contradictory qualities shorttempered and cool mischievous and rebellious serious and cynical clumsy and infallible or who appears as a goodfornothing but possesses hidden abilities
 initially viz hoped to have the magazine targeted to all age groups however to allow for greater freedom on content the decision was made to mark the magazine as being for readers 13 years of age and older