john cena is signed to world wrestling entertainment inc in 2000
wwe noted that their new company model was put into effect with the relaunch of tough enough being a nonscripted program contrary to the scripted nature of professional wrestling and with the launch of the wwe network at the time scheduled to launch in 2012 later pushed back to 2014
 cena won the title back by defeating booker t in a best of five series that started on august 15 at summerslam and culminated on october 3 at no mercy only to drop it to the dbuting carlito caribbean cool the following week on smackdown