toy story was the highestgrossing film on its opening weekend
disney promoted the film by inserting its trailer into the homevideo rerelease of cinderella showing a behindthescenes documentary on the disney channel and incorporating the characters into a parade at the disneymgm studios theme park in florida
the measuring system for gauging a films success is based on unadjusted grosses mainly because historically this is the way it has always been done because of the practices of the film industry the boxoffice receipts are compiled by theaters and relayed to the distributor which in turn releases them to the media