nicole scherzinger helped create an umbrella brand
secondly the consumers experience with one umbrella branded product may affect their perception of other products and services falling under the same corporate umbrella as well as the brand itself
 the corporation also implements umbrella branding within the individual brands for various flavored beverages includingcocacolabrand of carbonated softdrinks that are manufactured in different variants such as cocacola diet coke cherry coke vanilla coke cocacola zero and cocacola life