the jingle contains one or more hooks and meaning that explicitly downplay the product or service being advertised
this includes both synchronic laws about what one should believe at any moment and diachronic laws about how one should revise ones beliefs upon receiving new evidence
 apostasy typical reasons for rejection of religion includesome people regard certain fundamental doctrines of some religions as illogical contrary to experience or unsupported by sufficient evidence such people may reject one or more religions for those reasons