Section: 6.39.1 Description
Content: The 5G system is expected to support advanced capabilities and performance of enhanced IMS multimedia telephony service to meet new demands from consumers, business customers and vertical markets. Nowadays 3GPP has introduced new network capabilities and new types of devices (e.g. AR/VR/XR devices, robot, etc.), which can bring promising improvements to IMS multimedia telephony service. While more and more individual consumers enjoy multimedia telephony services across the globe, multimedia telephony services become popular also among business customers. There are several primary business functions that organizations use multimedia telephony services for, including internal communication, talking with prospects (sales call), contacting current customers and clients, customer support, and contact centre (or call centre) activities. While business customers consider the multimedia telephony services offer attractive features to their business, they also experience some practical issues that expect support from the 5G system.