name: CRM
full_form: Customer Relationship Management
context: Customer Relationship Management (CRM): This horizontal functional process grouping considers the fundamental knowledge of customers' needs and includes all functionalities necessary for the acquisition, enhancement and retention of a relationship with a customer. It is about customer service and support, whether storefront, telephone, web or field service. It is also about retention management, cross-selling, up-selling and direct marketing for the purpose of selling to customers. CRM also includes the collection of customer information and its application to personalize, customize and integrate delivery of service to a customer, as well as to identify opportunities for increasing the value of the customer to the enterprise. CRM applies to both conventional retail customer interactions, as well as to wholesale interactions, such as when an enterprise is selling to another enterprise that is acting as the 'retailer'. Figure 6.5: Customer Relationship Management decomposition [114]
description: Customer Relationship Management (CRM) refers to a set of processes and technologies used by companies to manage their interactions with customers, clients, and sales prospects. It involves collecting, organizing, and analyzing customer data to improve business relationships, identify new sales opportunities, and enhance customer satisfaction.
explanation: The context provided from the 3GPP TS 32.101 document describes CRM as a horizontal functional process grouping focused on managing customer relationships, which does not fit directly into any of the predefined categories related to telecommunications network functions, protocols, or services. Therefore, it is classified under Miscellaneous.
section_title: 6.5Customer Relationship Management (CRM) processes
biotag_Context: B-Miscellaneous,I-Miscellaneous,I-Miscellaneous,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,B-Miscellaneous,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,B-Miscellaneous,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,B-Miscellaneous,I-Miscellaneous,I-Miscellaneous,O,O
biotag_Description: B-Miscellaneous,I-Miscellaneous,I-Miscellaneous,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O,O