Individuals (N = 320) will be recruited during their initial visit to the Tobacco Cessation Clinic. Eligible participants (N = 320) will be randomized to: 1) Standard Care, which is counseling and pharmacological treatment (SC; n = 160), or 2) SC + adjunctive financial incentives through 12 weeks post-quit (CM; n = 160). All participants will be followed weekly from 1 week pre-quit through 4 weeks post-quit, and will return for visits at 8, 12, and 26 weeks post-quit. Biochemically verified 7-day point prevalence abstinence will be assessed at all visits, though abstinence at 26 weeks post-quit (longer-term abstinence) will serve as the primary outcome variable. Those randomized to the CM intervention will have the opportunity to earn small gift cards for biochemically-verified abstinence through 12 weeks post-quit. The value of the gift cards will escalate weekly with continuous abstinence from the quit date through 4 weeks post-quit. Additional gift cards for abstinence may be earned at 8 and 12 weeks post-quit. We also hope to gain a better understanding of CM treatment mechanisms and to identify other factors that directly influence cessation via traditional questionnaire and smartphone-based ecological momentary assessment approaches. Smartphone technology allows for "real-time" data collection to more accurately capture important cessation-related variables, and will be used to deliver gain-framed messages to support and strengthen the CM intervention. Participants will complete traditional questionnaire measures on a laptop computer weekly from 1 week pre-quit through 4 weeks post-quit, and at 8, 12, and 26 weeks post-quit. Assessments will be completed by participants either before or after their counseling appointments, for which they will receive reimbursement in the form of gift cards. Participants will also receive a smartphone at the 1 week pre-quit visit and they will be asked to carry it with them at all times through 4 weeks post-quit in order to complete EMAs (5 weeks total). Participants will be prompted to complete EMA assessments 5 times per day (4 random assessments + 1 daily diary) for five consecutive weeks. Participants will be compensated upon the return of the smartphone, based on the percentage of random/daily diary assessments that they completed.