Questions/Business/ManagementDifferentiation Vs Cost leadership
Identify two (2) companies, each pursuing a fundamentally different strategy: one diversification, the other, stability. The two firms need not be in the same industry, but they need to be public and based in the U.S. (10 points)
Part B
Explain why each firm has opted for its chosen strategy. Specifically, you should highlight the exogenous and endogenous factors that might have contributed to their choice. For example, is stability the only feasible strategy in the industry in which the firm operates? If so, why? What makes diversification a poor choice? Or, if diversification is feasible and some of the firms competitors pursue diversification, what valuable, rare, inimitable resources do those companies hold that would allow them to successfully implement diversification instead of stability? (30 points)
Part C
Given the companys level of success, should it continue to pursue its current primary strategy or look to change? State whether the fundamental strategies of the companies you have chosen have changed in the recent past. If they have, explain the drivers of the change. (For instance, has there been a change in leadership or in consumer taste?) (30 points)
Part D
Discuss the impact on performance of each companys chosen strategy. Have these companies been successful relative to their competitors? Why or why not? If so, how? Please be sure to clearly identify the direct link between the companys strategy and the economic outcome it yielded. (30 points)
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Marketing Assignment.doc
Companies pursuing stability paneer soda manufactures
Diversification refers to strategies ** ***** **** * *** ****** ** ******* ***** ** allocating investments ***** ******* institutions ** **** ** investing ** different ***** **** ***** ***** differently ***** *** **** ***** ** ******** *** **** ** ******* *** ******* techniques *** facilities **** ** ******** ******* alliances **** ***** ******* acquisition ** * ***** development ** ******** *** ****** ***** ******* operation ** *** **** ******* ***** ** diversification *** expansion ** ****** Diversification ****** *** ** different strategies ***** *** ******* ******* diversification, concentric diversification, horizontal diversification *** ******* diversification
******* diversification ******** ******** ** *** ******** ** *** ******** ******** **** increases *** ****** ** ***** *** *** ****** ** customers acquiring *** ******* Concentric diversification ** ******* **** * **** ******* *** technical ******** *** *** ** marketing *** ******* ******* ** ***** ******** **** customers;this *** ** ** improving *** ******* ** *** ******* ******** ******** ** co-operation **** ***** ****** **** ***** *** ***** ****** ****** ** **** ***** ** *** discovery ** *** ********
Horizontal diversification **** ** improving ***** ** ******* *** ******** ******** ***** ******* customers *** ***** ******* ** ******** *** ******* ***** **** *** ** **** **** *** ******** ******** Diversification **** ** ****** *** acquisition ** ******** **** *** *** ******** ** ****** *** ** *******
*** **** ** ******** ** ****** ******* ****** *** ** ***** *** ** ******** ******** ** **** *** ******** ** improving ******* *** ******** ** products, **** ** ****** *** *** ******* ** **** *** ***** ** *** *** ***** **** ** diversification ***** ** *** ****** ****** ***** *** **** ** ****** *** **** ** *** ** *** ****** **** * **** diversifies **** ** industry, ** ****** * *** ** ******** ***** *** ******** **** ** ******** *** extinction ** *** **** ** ***** ******
Companies ******** stability strategies *** ** improving *** ******** operations *** ******* efficiencies ******* ****** *** ** resources *** **** concentrates *** resources ** * ******* ****** **** ** ** ** ******* ******** advantage Stability ******** ** ***** ** ****** ******* environments ***** *** **** *** ** ******* ** improving *** efficiency Stability ******** **** *** ******* **** *** ****** *** *** achievement ** *** **** objectives ****** preferred **** *** **** *** undergone ****** *** ***** ** **** *** ***** ****** experiencing **** ******* **** *** **** ** ** *** **** *** *** ** ***** ** undergoing *** ******* ******* **** *** **** **** *** ******* *** ******* ***** ** *** **** *** environment ** ** ***** ** ******** strategists ** ** *******
**** *
Different ***** *** *** diversification *** ** ******** ** ******** ******* *** ******** ******* *******
***** ******** offered-when *** **** ****** **** ******* ******** **** *** neighbors, *** ****** *** motivated *** *** *** **** ** ******* ******
******** awareness- ** ***** ** ******** ******** * **** *** ****** *** **** ****** **** *** necessary precautions *** *** **** *****
******* ******** *** ****** ***** ****** ***** **** ******* ******** *** *** ******* ******* **** ***** ** ****** ***** ** therefore *** **** ** diversify
***** *** performance
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*** ******** ******* *******
***** ******** diversified **** ******* *** ** ****** ****** *** ***** **** collapses **** *** *** resources **** *** ** ****
Flexibility-it ** **** **** ** ****** ******* ****** ******
Implement *** ******* ******** resources
**** ***** **** *** *** stability ******** *** ** ******** ** ******** *******
*** ******** ******* *******
Competitive advantage- **** * ******* **** * **** ** ******** ** *** ****** ***** positively, *** **** ******** *** **** ** ****** *** ****** **** *** *** **** *** ******** **** ***** ** increased petitiveness, *** ******** **** successful ***** *** ***** ** *** **** increases
** ******* *** ******* performance-the ***** *** ** improving *** ******* **** *** increasing ****** ********
*** ******** ******* ******* *** **** ** ******** ******* ***** customers **** *** **** ******* ** ******* *** ******
*** ******** ****** *** stability ** diversification ******* ** ******* *** **** ** ****** ** *** *** ******* ** ** ******* ******* ** ******* ******* ******* ** * ***** ***** stability ******** ****** ** implemented ******* ***** ** **** *** *** **** ** **** *** **** *** ***** ** *** ******* ** ** ******* ****** ***** diversification ****** ** implemented ******* ** ******* ****** *** ** ******** * ****** **** **** **** ** achieving ***** *** objectives ***** satisfactory performances
**** *
*** * **** successful ***** ** ****** ******** ** ****** *** ******* ******* ******** ** ******* *** ******** ******* ** ******* *** ****** Coca-Cola; ******* ********
*** fundamental strategies ** *** **** ***** **** **** gradually ******* **** *** ***** *** ******* ** *** ****** ******* ******* ** *** technology ** *** **** ****** ******* **** ***** *** invented; ****** **** *** **** ******* ****** *** ******* ******* ***** *** ***** ******** ** **** ******* ***** *** **** ** ******* ******** concurrent **** *** ******* ***** ** ***** ****** *** *** ******** ** ***** ice-cream **** *** ***** ** ***** *** ***** cola-flavored ******** *** ******** *** ***** ** ***** ***** ****** *** *** invented, ** ***** ***** ******* ******** **** ******** ** ******* ***** *******
******** ****** **** *** ** ******* ** *** strategies *** *** **** ****** **** ** **** ****** ******** ** ***** *** ******** produced, *** ****** ***** increased *** *** ** **** ******** ******* ** ******* ***** quantities ** *** **** ****** ** ***** *** estimated ****** ** ******** *** ***** ** *****Expansion ** *** **** *** ** **** *** **** employees ** *** ******** ****** ***** ******* *** standards ** ****** *** ******
******* ** leadership **** *** ** ******* ** *** strategies *** *** ****** Different ******* **** ** **** *** inventions ** *** ******* **** ******* ******* *** ****** **** *** **** ******* ******** *** ******** ***** *** ******* ******* developments ** ** *** ***** ******* **** resalable **** ********
****** ** infrastructure **** ***** ** ******* ** *** **** ***** ****** **** ****** ***** increased *** ******* ******** ** *** ****** ***** **** **** ****** ******** *** transportation **** ******* *** ******** ******* **** ** *** ****** ***** ***** ******** ******
*** **** *** ******** *** satisfaction *** *** *** ** ******* ** *** **** **** ****** different quantities ** *** **** ****** ** ****** *** financially challenged ***** ***** ****** *** ******* *** ***** *** **** ** *** *****
*** ******** ***** **** ******** *** ******* ** *** **** ***** *** **** ****** *** *** ******** ***** ***** *** **** ** **** *** **** ****** ** ***** ******* *** ** *** **** ******* ** *** products, *** ******* ****** ***** **** ****** **** ***
**** *
* ****** ** technology *** ** ******** ** ****** ** **** ****** ******** ******* ****** ******** **** **** ******* ** *** ****** **** **** ******* **** **** ** ******** ****** ******* **** ******** ***** ** distributed ** *** *******
* ******** ** ******* ****** affordable ** ****** **** *** ****** increased ****** ***** ***** generating **** ****** ** *** ******
* Invention ** ******** **** ***** transport ***** ******* ** *** ******** ** ***** ***** increased *** ****** ****** **** **** ****** ******
* ******* ** *** leadership ** *** **** *** ** production ** **** ******** **** *** customers *** * ******* ** ***** ** ****** **** **** ******* ******* ******* *** customers *** *** **** **** *** *** ******** *** ******** ** *** ******* ******** *** *** *** opportunity **
*** **** *** therefore **** successful **** *** ******** **** ** ******* ***** ****** ***** *** expanded, ***** increased ****** *** **** ** ******* * ******* ** ******* ******** fulfilling *** ***** ** **** customers **** ***** ******* ***** ****** ***** *** **** ** ***** ********
**** **** ******** different quantities ** substances ****** **** affordable ** * ***** population ***** increased ***
REFERENCES
* ******* ******* *** ******** ******* strategic marketing *** management(****)
* ******* ***** *** ODriscoll, ***** ;strategy *** ******* innmarketting(****)
* ***** ******* * international marketing management(****)
* Chisnall, peterstrategic ******** marketing(****)Price: $30.00