Questions/Business/ManagementDr. Rick – PArt 1 and 2
PART 1 due Sunday night or Monday morning PST: Communication for managers of Technology (COM/TM 541) – Audience/Purpose/ Tone o Choose two forms of communications that you have either created or received at some point in your career. o Complete the Components of Communication Worksheet from the attachment provided in the course materials for each type or form of communication. o Write a paper of no more than 700 words describing the common communication process underlying both forms of communications you presented in the worksheet. o Summarize the effects of audience, purpose, tone, and style on the communication process. o Submit the worksheet and the paper. o Format your paper consistent with APA guidelines
PART 2 Due Monday night (PST): New Product Launch Marketing Plan, Part II (Read Team A paper for info so far on Gluten Free Craft Beer) Complete a market segmentation of about 500 words for your buyers. Be sure to include the following: Detail the target market profiles, key buying behaviors, and decision motivators for your consumer and organizational target markets. How you will manage each stage of the PLC and include tactical plans for the Four Ps at each stage
Attachments
Components_of_Communication.doc
Team A – Marketing Plan for Gluten Free Beer_Draft (2) – graded.docx
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Dr.RickA+ 969 TUTOR Posted 1706. Sold 1831. Bought 2. Solution preview:
PART * due Sunday night or Monday morning PST Communication for managers of Tech****** ****** **** * AudiencePurpose **** * ****** *** ***** ** munications **** *** **** ****** ******* ** ******** ** **** ***** ** **** ****** * ******** *** Components ** Communication Worksheet **** *** attachment ******** ** *** ****** materials *** **** **** ** **** ** munication * ***** * ***** ** ** **** **** *** ***** describing *** *** munication ******* underlying **** ***** ** munications *** presented ** *** worksheet * Summarize *** ******* ** audience, ******** ***** *** ***** ** *** munication ******* * ****** *** worksheet *** *** ***** * ****** **** ***** consistent **** *** guidelines
Attachments
Components_of_Communication.doc
Misleading statistics· After college during my first employment
· Was delivere* ******* **** ***** *** **** ****
** *** presented ** ** ** ** ******* ********
* ****** ******** ** background information **** ** bio-data, ******** *** employment background, professional qualifications *** background, referees, interests,
********
** *** ******** **** **** ** background information ******* *** ******
** *** interviewing ***** **** **** *** information; ***** ** confidence; acknowledge ** * ** ** ** ***** ******* ** expertise ** *** ****** *** ****** ** *** *** *** ** ******* ** application
******** *** *** interviewing *****
*******
** ** ****** *** prospective ******** ** *** ** ******** ** ***** ***** *** *** interviewing ***** ** ** knowledge *** expertise
** ** *** ******* ** *** interview (munication) *** **** *** ** *** ** *** ******* ** ******** ** ******* ***** appointed ** *** ******** *** ******* ***
Informative; informing *** ******** ** *** ******* convinces *** ******** ** *** ******** *** willingness ** **** ** ***** ****
ToneStyle
** **** munication **** * convincing *** appealing ****
** ** ** *** **** appropriate *** ** ******** *** ***** *** *** ******** ** **** ******* ** ***** ******* ** ***** ****
Appealing *** convincing *****
** ****** *** *** *******
** *** ** **** ***** ******* **** ** *** * ** ** ** *******
** *** ****** *** **** ******* ****
** ** *** **** ** *** secretary ****** Information ********
* ******* ****** ******** *** ******* ****** ******** ** ******** meetings ******** ******** ** ******* chairmans annoements; selection ** **** *** *** ******** ** ******** ** *** ******** *** ** ******** ** *** *** ******** * suggestion *** *** ***** ******** ** **** ******** ** *** ******
********
** *** ******* ** *** management **** ******* *** *** ***** managers)
** ***** ** ** *** beginning ** * *** financial ***** *** ****** ** important ** **** ** ****** **** **** *** ******** **** *** necessary information *** *** ****** financial ****
** ****** *** *** ***** management
*******
** ******* *** ** ******* *** ******* ***** *** *** ******* ******* *** ******* *** ******** **** *** **** *** *******
** Deliberation *** agreement ** *** ******* **** *** ****** ***** determine ** *** ******* *** * ********
*** ******* ******* ** ** ******* ******* *** **** *** ******* *** **** ******* ******** ** *** ****** *****
ToneStyle
** *** **** ** somewhere ******* convincing, *** informing
** *** ******* ** ** ****** *** ******* ** *** ******* **** *** ******* *** ** *** **** ***** *** ******* *** **** *** ****** Therefore, *** **** ** appropriate *** **** *****
*** ***** **** ** informing *** convincingPART 2.docx
NEW PRODUCT LAH PART * *
New Product Lah Part *
MKT***
Name
Professor
Date
Lahi** * *** ******* ** difficult *** ***** *** **** ** ****** **** questions, regarding *** ****** ******** *** ****** ******* *** munication ** *** ******* ** consumers (Berends, ***** *** ***** **** **** ******** *** consumers ****** behaviors *** ****** ******** motivators Furthermore, *** ***** **** ******* *** ****** * ******* life-cycle ***** ********
******** ****** ******
****** ******* Geographically, *** ** ******* ** *** ***** ****** *** *** ****** **** ** ******* ****** *** ***** population ** ****** **** ** ******* *** ***** ****** ****** **** ** ****** ******* individuals Demographically, *** ****** ****** ** ***** ** individuals ** ******* ***** ***** ** *** ***** ** ** ******* ***** ** **** ******** *** *** *** ***** ***** ** *** ** ****** ***** ****** ** ** ***** ***** ** ** ******* ****** ** ****** **** ******** **** ** *** *** *****
******** behaviors *** ****** ****** ** ***** ** experimental *** attentive consumers ***** *** *** ******* **** alcoholic beverages **** ******* Consumers *** ****** impulsive **** malt-based beverages *** pre-mixed cocktails purchases Traditional **** ******** ***** **** ** ******* ****** purchase, ***** *** ***** ****** ****** digitally ******** **** ****** *** ******* ** **** **** ****** ****** *** ****** *** ***** ****
*** ****** motivators *** ****** markets ****** ******** ** ****** ** ***** experiences **** ******** ******** ******* recognizing *** ***** ** * **** *** * ***** **** **** **** ***** ** *** experiences **** co-create **** *** ***** **** ****** ** **** * ******** ****** *** ******** lifestyle, ***** **** ***** ***** ****** *** ****** **** ******** ******* * ******* *****
**** ** **** *** adventurous *** ****** impulsive **** consumers ***** ******** * ****** ***** **** *** *** ******** **** ** *** *** ***** ******* *** ******** ** purchasing **** ***** ******* **** ******** ****** ******** consistent on-premise availability, **** ******** offerings *** **** ****** ******* ****** ******* ***** *** ***** *** ***** *** purchasing ******** (Ferrell, *****
Organizational ****** ******
****** ****** ******* ******* ******** ****** *** ******** ****** **** ***** * ***** *** ****** **** ******* *** organizational ****** ******* ****** ** ****** ***** **** **** ******** financial performance ** satisfactory, *** *** ******* ** ***** *** ***** employees wellbeing ******* * ******* *****
*** ****** Behaviors Typically, organizations **** ****** ****** procedures *** processes **** *** ******* **** ***** ******* *** ****** ***** **** ****** *** *** *** **** *** ***** employees, ****** celebrations **** Christmas ** thanksgiving ******** **** ******** ** ******* ** ******** **** *** ** interested ** *** ***** ****** **** ***** *** ***** employees Consequently *** employees **** ** **** productive *** **** *** **** **** ** ***** ****** ** * responsible ********
******** Motivators ***** organization *** ******* ****** ****** * ******** ** ****** ** employees ******* ** * prioritization ****** ***** *** circumstances, ***** ****** **** ***** short-term **** ****** **** ******* *** ** ** ******* *** ******** ** ****** ****** **** **** *** personnel, *** ***** ******** ***** ** *** organizations ***** (Berends, *****
******** ***
****** **** ******* **** ****** **** *** ***** *** ******* *** **** marketing-mix ***** *** **** *** ****** *** introduction, ******* maturity, *** ******* ** introduction *** ******* **** ** ***** ** *** ****** **** **** ** ******** ** * **** ***** ****** ****** ** **** ****** *** **** *** **** **** ****** ****** ****** *** ****** ***** *** ***** **** ** ******** ****** **** ******* ****** understand *** **** ****** *** ****** ***** **** *** **** ***** *** promotion ***** ** ** ****** ***** advertising Regarding ****** ***** ***** ** different ******** ** distribution ** ***** *** ***** ****** ****** ******* * ******* *****
** *** *** ****** ***** *** **** **** *** * ***** ****** *** ** ****** acceptance ** *** ******** Therefore, *** ******* **** ******** *** ******* standards; ******* ***** ***** *** ******* ******** promotion **** ** ****** marketing, *** distribution ******* ***** ** ******** ** *** ***** geographic ******** ** **** ***** ****** **** ******* ***** ** **** ** *** *** ***** *** ******** ******* **** increasing ******
** ******** ****** **** ******* **** ***** ** *** ***** ******* *** ** *** products, ******** **** ***** ** **** * **** **** ** ******* **** ***** *** ******* *** ***** ***** **** ** ******* *** ****** *** features; ******* **** ****** discounts *** allowances, ***** promotion ***** ** increased ***** ****** *** distribution **** ** intensified ** *** ****** *** **** **** ******* ** ***** ** **** ** **** *** ****** *** **** ****** **** ***** searching *** improvement ** *** ******* ******* ** **** * *** ******* ** ***** *** ******* ****
** *** ****** *** ***** ***** **** ** ******* ***** **** decrease; *** ******* **** ***** disappearing *** **** ** varieties ** *** ******** ******* **** ***** ** discounts; promotion **** ***** ***** ******* *** ***** promotions; *** ***** (distribution) ***** ** assortments (Ferrell, *****
Conclusion
*** **** ** differentiate ****** ** ***** exclusively ****** ***** *** ***** *** ******** ****** ** ****** **** **** ** ***** ** ****** ******* *** ***** ***** ** ******** *** *** ****** ****** ******** *** ***** **** ****** *** ****** **** ******* ****** *** **** ******** ***** ****** *** ****** opportunity *** *** ******** ******** *** ***** ** **** ****** *** *** ***** *** ******* **** ** **** advantage ** ****** ******* ***** *** **** ***** *** ****** (Berends, *****
References
******** ** ****** ****** * ******* *** Essential ***** ** ******* * ******* ******* *** ****** Forecasting ****** ******* * *******COM TM 541.docx
Name
Instructor
Institution
Date
In business, there are different forms of munic***** ** ******** ******** ** ******* different ******** including interpersonal, nonverbal, ******* *** **** munication ******* **** ***** **** ******* ******* ***** ** munication *** ** particular * ****** *** * ******* ****** munication *****
****** munication *******
******** * ****** ** * ******* ** ** * ***** description ** * ******* ******* ** educational, personal, *** professional experience *** qualifications ** * ****** ******* *** ****** ******** ** *** applicants *** ****** ** ***** submitted **** *** *** application *** *** ***** ****** *** ******** ******** ** *** potential ******** (SkillsYouNeed ****
******* ** munication * ******* **** *** ****** ** ***** ** ******** (purpose) ** ***** * ******** ******* ** * *** applicant’s qualifications *** experience *** * ******** *** *** description ** *** ***** ***** ** ***** * ***** ******* ** *** situation-just * ***** * **** ****** ****** *** interviewing ***** *** *** potential ******** ***** information ** ***** **** *** applicant ** ***** *** ** ***** interviewing (SkillsYouNeed ****
ToneStyle ** *** ******* ** municating **** *** potential ******** ******* *** ******* individuals ****** *** *** ****** ******* ** highlight *** particular achievements *** *** **** ******** ** ***** acplishments **** ** **** ** ******** ****** *** ******** *** ******* ** interview *** instance, **** describing **** **** **** experience, ******* **** *** ******* *** day-to-day *** responsibilities, *** **** ******* * **** ** ******** ***** acplishments ** *** **** **** ** ******* ***** ***** ** ******* ***** *** ****** ** **** presented ** *** ******** ** different ***** ******* ****** ******* **** ***** **** delivered ** *** ** *** **** interview *** (SkillsYouNeed ****
* ******* ****** munication *******
*** SkillsYouNeed **** ******* ******* * ******* ****** ******** * **** ** *** ******* activities *** ****** ** ******** ** *** ***** **** *** activities **** ** ***** ** * ******* ****** suggestion ** * ****** different ***** ** **** ******* ** **** *** ******** ** *** ****** *** *** ******* **** ****** *** ***** ******** ** discussed *** ****** ** ***** ******** ******** ***** ** *** ******** ** ** ***** ****
******** According ** *** SkillsYouNeed ***** *** ** reference ** ** munication ***** *** ******** ** *** ****** ** ******* *** ***** ******* ** *** ******* *** **** ***** *** ******* *** ** ** *** *** ****** *** *** ******** ** *** **** ** ** *** beginning ** *** *** financial ***** *** *** ******** **** ******* *** ******** ****** **** ******** ** ** ***** *** **** ***** ** ** ****
******* *** ****** ***** ******** ** *** suggested ******* *** *** ******* **** (SkillsYouNeed **** *** ****** ***** *** potential attendees ****** ******* **** **** ** ****** *** ***** ******** ** ******* *** *** ******* ***** **** providing * structure ** *** ******* *** ****** **** **** * *** ** ***** *** meetings ******* ***** ** ******
ToneStyle *** ****** *** ** municated ** * **** *** ******* ***** ****** ** personal) ** ** ** informative munication **** ***** ** ******** ******* ******* ** ******* *** ******* *** **** Additional information ** *** ******* ****** *** **** **** previously discussed suggestions *** *** ***** businesses ****** *** ******* *** *** chairmans munication ** ** deliberated **** * ***** ******* ****** **** definitely ******* *** efficiency *** effectiveness ** *** ******* (SkillsYouNeed ****
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