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CONTENTS to begin........................................................................ 7 key findings ............................................................ 8 decisions made.................................................... 9 the concept..........................................................10 why now................................................................. 13 the market...............................................................15 logo development.......................................16 the consumers..................................................19 design inspiration.........................................26 the products..................................................... 29 the store: inspiration................................35 the store: concept....................................... 36 tabletop interaction............................... 38 smartphone app................................................ 50 website........................................................................ 52 communication strategy................... 59 the creative idea............................................. 60 campaign journey......................................... 62 direct mail and press................................ 63 print campaign................................................. 69
face-to-face campaign...................................... 70 in store campaign.................................................. 72 television campaign.............................................74 consumer journeys..............................................82 integration....................................................................88 measuring success................................................. 90 the future........................................................................ 94 appendix............................................................................. 96 influential press....................................................... 98 design layout inspiration..........................100 initial consumer profiles............................102 initial product designs.................................108 store development..............................................110 critical path................................................................112 tutorial record sheets................................114 declaration form................................................120 ethical checklist...................................................121 references......................................................................122 list of illustrations..........................................123 bibliography.................................................................124
to begin... The millennium rebirth of the MINI reintroduced a way of life to consumers new and old with one thing in common: fun. The evolution 'defined a new market' by giving owners the highly appealing option to customize their new investment. MINI 'fired the gun on a trend that is now widely copied' (MINI UK, 2013) by others within not only the automotive industry but beyond. The initiative behind personalization derives from different consumer lifestyles and a desire for individuality. Creating an essential, generic product in a fun and desirable way that appeals to a broad range of consumers is what MINI do best with their vehicles. MINI also successfully showcase the cars within visual, atmospheric and fun dealerships creating an experience that differs from others dealerships in the market. They have established themselves as fun, stylish and fashionable innovators who are willing to try new things and involve themselves in other industries like music and film. The following report aims to implement these attributes into an entry-level product range, experiential store, initially targeted at consumers who aspire to buy into the brand and current MINI owners.
key findings
The stage one research phase included: VISITS TO THE DEALERSHIP The Nottingham, Birmingham, Wolverhampton and Leicester dealerships were visited to observe the placement and visual merchandising of the lifestyle range in each. Observations concluded that the lifestyle range was placed in the corners of the store that were furthest away from the main entrances. (see Research Stage pg: 68) It was not given much thought in terms of visual merchandise, also the lack of products on offer resulted in the range to feel out of place. CURRENT LIFESTYLE PRODUCT RANGE ANALYSIS The current range in the dealerships and product brochures were analyzed for their style and appeal to the British market. The products are heavily branded with large MINI logos and are clearly marketed to international consumers as most images unrealistically feature international number plates on the cars and scenes photographed abroad. (see FIGS. 2 and 4) CONSUMER RESEARCH Consumer research involved current owners of
Fig. 1 - Leicester
MINIs photographing their cars and themselves. The MINI is a car loved by many, these images were requested to gather a collection of the different types of consumers who already interact with the brand. INVESTIGATION AROUND THE CAR PURCHASING EXPERIENCE The staff interviews and consumer insights showed that the car purchasing experience was too corporate, boring and too sales focused. STAFF INTERVIEWS A structured interview took place with a member of the Nottingham MINI dealership. Majid Wahid (see Research Stage pg: 62) spoke of the steps staff go through with a new MINI consumer, and when the lifestyle range is introduced into the sales procedure. It became clear that the lifestyle range was an 'after thought' in the sales journey and staff were more likely to throw something in for free from the range when the car was purchased. Further conversations revealed that the lifestyle range is not inquired about by visiting consumers, the sole purpose for visiting is the car
Fig. 2 - 2012/2013 MINI Collection brochure 1
this led to...
the following decisions to be made:
PRODUCT EXPANSION The current lifestyle range is more successful overseas, suggesting that it is not targeted correctly at the British market. The apparel range cannot compete with other fashion collections, due to lack of exposure and credibility in the market. The collection has been branded with a more merchandise aesthetic and so rather than developing the current range into a fully fledged fashion range, the decision was made to design a brand new range of lifestyle products: MINI HOME. Consumer research showed that the MINI consumer base is very broad. To reflect this, MINI HOME will target a broad consumer base. The products explore the idea of items for the home being a necessity, not a luxury, reflecting the necessity of having a car. To differ from the rest of the homeware and electrical appliance market, the USP will be a range that is fully customizable, and the design/customization process will be similar to the process when purchasing a car. MOVE AWAY FROM THE DEALERSHIPS As the dealerships are mostly located out of town,
fig. 3 - Puma cafe
mainly in industrial estates, the decision was made to place the range in central, high street locations within major cities around the country, ensuring maximum consumer exposure and accessibility. Placing the lifestyle range out of town alienates the range to consumers, whose sole interest is in the MINI vehicles. EXPERIENTIAL STORE A new experiential store aims to deliver consumers an experience that is less about the products and more about interacting with the brand. TECHNOLOGY A 'phy-gital' (physical space with digital elements. LS:N Global S/S, 2013) will be created to house the products allowing consumer to interact with the brand and heighten their experience. Consumers will be able to share their experiences instantly online. FOOD Inspired by The Puma Café (FIG. 3), a hybrid of retail space and restaurant/café (eatery) will give the space two purposes: Shop and Eat
Fig. 4 - 2012/2013 MINI Collection brochure pg. 16
mini home:
THe concept
MINI HOME: A fully customizable product expansion range for the home, available on a try before you buy basis in a revolutionary experiential store and eatery.
Fig. 5 - product moodboard
why now?
From 2013-2015, the housing market is set to improve very slightly, raising the opportunity for MINI HOME to share a slice of the benefits. Consumers are expected to spend more on their homes and are now trading up to higher quality goods for their homes, making investment purchases, trusting that will not need to replace them very often. Therefore, they are looking for timeless goods that not only have a purpose but accessorise their homes. (Mercer, J. 2013: online) 'Economic Austerity' has also encouraged an interest in 'home baking, hot beverage makers and food preparation products' (Mason, N. 2012: online) and television programmes like 'The Great British Bake Off ', 'Food Glorious Food' and Jamie Oliver's '15 Minute Meals' means that consumers are spending more and more time at home and in the kitchen. The market currently offers small electrical appliances at basic, mid and luxury ends. However, there is a gap in the market for MINI HOME as it adds customization and experience to the menu. A product expansion range for an already fashionable, stylish and functional brand could arguably be a natural step to make. Steamer company Fridja, are an example of a successful fashionably functional brand. Ben Fridja aims to take a usually quite ugly product and make it beautiful and nice to have around. They argue that 'people spend time and effort looking good, so why shouldn't the tools used to prepare the clothes look as good?' (Fridja, 2013: online). Although the product is essentially just a steamer, consumers, designers and exhibitors like London Fashion Weekend show interest in them due to a simple choice of colours available, something that is lacking in the steamer market. This suggests that consumers are willing to splurge on product that is customizable and personal to them reflecting the MINI HOME's USP. The design process takes place within the store and RTG (Ready-To-Go) appliances are also available.
case study: fridja
fig. 6 - Fridja 1 fig. 7 - Fridja 2
The perceptual maps place MINI HOME within similar price ranges to Dualit and Kitchen Aid but offers more range and options in the design and aesthetic of the products. The competitors are discussed in Research Stage page: 34
Fig. 8- perceptual map 1 Fig. 9 - perceptual map 2 Fig. 9a - dualit range
logo development
Chosen logo:
the consumers Since research during the stage one, it was evident that the MINI consumer base cannot be generalized; therefore they have been segmented into the Urban Elite, Young Family and Empty Nesters. Each consumer needs the products that MINI HOME offers at some point in their lives, whether moving into a new home together, redecorating due to having a family, or refreshing their style once their children have left home.
fig. 10 - urban elite
fig. 11 - Young family
fig. 12 - empty nesters
DESIGN inspiration The basic product details are all inspired by different aspects of the cars.
fig. 13 - design inspiration moodboard
fig. 15 - toggles
fig. 14 - MINI HOME TOASTERs
The PRODUCTS 29
fig. 16 - MINI HOME KETTLEs
fig. 17 - MINI HOME fridges
fig. 18 - In store inspiration moodboard
THE STORE: concept The in store environment will consist of hybridity, coalition and collaborative space utilization to merge a retail space and concept store with an eatery. The LS:N Global Trend Briefing A/W 2012 (see Research Stage page: 82) explored the recession causing many unfilled shop spaces being converted into multifunctional spaces. The MINI HOME store will be at the forefront of experiential marketing. But, unlike pop-up events and exhibitions, it will serve as a permanent space for the MINI HOME range to be showcased. The space will be a deli bar by day and with a simple quick change in lighting and storage will become a restaurant at night, appealing to the daytime city shopper and also the evening outer. The decision to have a transitional deli bar to restaurant has come from research into major cities introducing longer trading hours and collaborative spaces. As opposed to the store following normal trading hours, it exploits popular times of the day when people like to go out and eat. Consumers will be surrounded by an interactive environment and the MINI HOME products, it will be a 'brand playground' (Fitch Brand Consultancy 2013) for consumers, encouraging them to engage with the products and allow them to experience the range from the design process right through to purchase. The aim is to create a memorable experience for every consumer. Consumers can get to know the products before making the decision to purchase them with the non-pressured try before you buy element. The menu consists of classic British dishes to tie into the brand's heritage and also fill a gap in the food market by introducing authentic high quality British meals that are not in a pub environment.
The store/eatery fully utilizes the products in the process of making meals for the consumers. There will be MINI fridges around the room so that consumers can see the products in action when the waitresses collecting their drinks and desserts from them. The layout will be very open with no barriers between the kitchen and table so that consumers can see their food being prepared with MINI products. The products will also be used as decorative items around the store. Technology will form the link between MINI HOME and MINI dealerships for the consumer with the use of Windows Surface tablets built into the tabletops with integrated gamification and socializing platforms. An ideal location for the first store would be a lively city area that houses stylish fashion and lifestyle stores, homeware stores and a few places to eat. A potential location could be London's Brompton Road so that MINI HOME can be surrounded by the likes of ZARA Home, Harrods and the small independent restaurants and cafes further down the road. This would place the store in an area that attracts consumers to three different areas, food, fashion and home; all of which can be found at the MINI HOME store. However, this could also be alienating for the younger consumer as many of the stores are bordering high end in the affluent Knightsbridge area.
fig. 19 - IN store layout
tabletop Interaction The store will provide a fully integrated experience with Windows Surface tablets built into the tops of the dining tables. Visitors can find product information, explore the menu, design their own products or car, play a MINI racing game against other members of their dinner party of compete against other tables and can connect with their local MINI dealerships to arrange test drives and consultations. To make their experience as social as possible, they can share every element of their visit to MINI HOME. Windows Surface tablets have been chosen to host the tabletop app because of its simple coloured tiled aesthetic. The bright colours fit in well with the brand, making the collaboration relevant and appropriate.
fig. 20 - Tabletop tablet screens x10
eat: menu
design: mini or product
design: pimp your mini
play: race your mini 46
The tablets will enable consumers to connect with the dealerships right from their seats. As MINI HOME is an entry level product, the MINI vehicles are aspirational purchases to those without a MINI. The Connect section of the app allows them to find their local dealership, book a test drive and book an appointment to discuss purchasing a MINI.The aim of this is to increase footfall into the out of town dealerships.
connect: dealerships 48
smartphone app fig. 21 - Smartphone app screens x3
The smartphone app allows the consumers to have a taste of the MINI experience at home or on the go. It integrates elements of the tabletop tablet app like product purchasing and customization. An About section tells the consumer about the MINI HOME store and what they can find there, along with where their nearest store is. Consumers can also play games as shown previously on the tablet. (Please see enclosed video on disc)
fig. 22 - Website screens x3
website mock up: http://tinyurl.com/minihome (Click below)
The website is the go to place to find out about everything about the brand, events in store, product launches, limited editions, offers etc.
Communication strategy
fig. 23 - make it mini
make it mini: The creative idea The creative idea/marketing strapline/slogan is MAKE IT MINI. The various reasons for and connotations of saying are demonstrated below and can be applied to different aspects of future campaigns.
Size: Make it MINI, make it small. Can be used in campaigns/promo material
Food: Make it MINI, make your meals with MINI products
British: Make it MINI, support British brands, make your home into a MINI home Quality: Make it MINI, if you want good quality and good design Make it Mini
Essentials: Make it Mini, if you are buying necessities for your home, make them MINI
Size food british quality essentials reinforcement
Reinforcement: Make it MINI, reinforce current brand values
fig. 24 - Make it MINI MOODBOARD
6 weeks
4 weeks
2 weeks
1 weeks The concept proposes for MINI HOME stores to be launched in major cities around the country. To test the concept and ensure feasibility, a pilot store will be first launched in London; eliminating the risk of damaging the current brand reputation. Upon the success of the pilot store, stores in Poole, Bristol, Cardiff, Nottingham, Birmingham, Manchester, Liverpool, Edinburgh will be considered.
LAUNCH DATE for first London store:
fig. 25 - campaign journey
after 62
campaign journey
To promote MINI HOME, a variety of campaigns will be used. Firstly, six weeks prior to launch, current MINI consumers will receive a product launch notification in the form of a specially designed MAKE IT MINI apron and lookbook in the post. A MAKE IT MINI apron has been created in four different colours. Each apron has handy kitchen unit conversions on them to make them useful as well as fashionable, reflecting the MINI brand as a whole. These will be the first set of consumers to hear about the new product range. Journalists, bloggers and celebrities will be sent a press pack with a press release, lookbook, MAKE IT MINI apron and images to use when publishing articles about the range. A press night will run one week prior to launch, giving access to members of the press before consumers, potentially resulting in reviews being written and a raise in awareness of the products. The press night will include live demonstrations of all of the products, and allow the chance for people to get involved, testing out the range for themselves. (please see appendix for full list of influential journalists/bloggers etc. who would receive the press pack)
fig. 27 - invitations
fig. 26 - make it mini aprons
DIRECT MAIL and press 64
fig. 27a - press pack
MAKE IT MINI Put the fun back into cooking with MINI's leading fashionable and functional new product range: MINI HOME. Ideal for completing any new home, sprucing up your existing kitchen or revitalizing your everyday tasks. The uniquely customizable kitchen appliances are launching in their very own stand-alone store in a city near you. MINI HOME offers a product for everyone from toasters to saucepans, each customizable to your personal taste. MINI marries its iconic curvy aesthetic with everyday kitchen necessities to offer consumers a high-quality and long lasting product that is also stylish. MINI HOME's chief product designer Holly Riddington says that 'this range is all about customization, you imagine your perfect product and we make it happen. Whether you want your kettle to be pink, green and yellow all at the same time or if you want it to be sophisticated but noticeable we can do it.' The much loved brand will be touring the length and breadth of the country handed out free ice creams in their exclusive MINI ice cream vans to spread the word about their new range. This is due to start from 25th June 2013 for two weeks before the stores open in the first week of August. Creative director Sarah Baker says, 'The MINI HOME store is like nothing you have seen before, expect the unexpected and prepare to be wowed. This store is a hybrid between a restaurant and a retail outlet making it a great place to hang out. You can design your own products in store whilst seated at the table, design your own MINI and play games against other tables to interact with the people around you. It's truly very exciting.' Whether you purchase a toaster, a refrigerator or a kettle. MAKE IT MINI.
Ends: For further information regarding MINI HOME please contact Marketing Director Gina Solanki at email@example.com Please find images and fully downloadable press pack at www.minihome.com
fig. 28 - lookbook
Four weeks prior to the launch of the store, a print campaign will run in all major influential style and home magazines likeThe Observer, Shortlist, Stylist, Elle Decoration, Wallpaper, Sunday Times, Ideal Home, Interior Design, Time Out, The Guardian Wishlist etc. The print campaign will act as a preview of the product range, in which the readers will interact with the brand by using the provided magnifying card to view the product on the page.The magnifying card has been used within the campaign to play with the term 'MAKE IT MINI'. As shown, the miniature products on the page can only be seen clearly through the magnifying card which will be provided with the ad, stuck to the page with a 'sticky dot' The range of magazines mentioned illustrates the broad consumer base, ensuring exposure across the three main consumers.
fig. 29 - print campaigns
face-to-face Campaign fig. 30a- CUSTOMISED MINI ICE CREAM VAN
To remain 'fun' and consumer focused, it has been decided to reincarnate the MINI ice cream van, that has been created by car enthusiasts over the years. The brand has never been personally involved with the vans, allowing the opportunity for MINI to get involved with something that has only ever been explored independently. The MAKE IT MINI ice cream van campaign seizes the chance to interact with the public on a more personal level and through the mutual love of ice cream. The campaign aims to send rebranded MINI ice cream vans to launch cities during their individual launch week. It will tour town centres playing the instantly recognizable ice cream van jingle to announce its arrival. The public have the chance to design their own ice cream flavour combinations, tying in with the 'design your own' features of the vehicle and the MINI HOME range. Consumers create their own personal combination of ice cream flavour/toppings and upon finishing their masterpiece, will be faced with an exclusive invitation in the bottom of the cup, to the launch night of their local MINI HOME store. There will also be a QR code to visit the website and download the MINI HOME app.
fig. 30 - MAKE IT MINI ice cream van
fig. 31 - ice creams
in store Campaign Once the store has launched and is fully functioning, an online #makeitmini campaign will run to continue the conversation surrounding the brand. MINI photobooths will be placed into the stores where consumers can have their photograph taken to create an everlasting image of their MINI HOME experience. The photobooths will be specialized to make the subjects 'mini', playing with the 'MAKE IT MINI' campaign slogan. Furthermore, the subjects will be able to play with props and backgrounds, making the experience as fun and sharable as possible. Printed versions of the images can be printed on the spot and can also be shared on social media sites with the hashtag #makeitmini. This will continue to spread the word about the stores and products. Photobooths in retail sand live events are not uncommon, the Benefit pop up stand at London Fashion Weekend (February 2013) had a simple photobooth, printing out four passport style images for visitors to take home for free. It was a very popular feature with visitors queuing all day to have their photograph taken. Adding the digital sharing element at MINI HOME will help to market the concept. This will also be a main feature on the launch and press nights, where photos taken will be directly uploaded onto screens around the store and the MINI twitter feed.
fig. 32 playing with scale x2
television campaign MAKE IT A MINI MORNING
Each of the campaigns so far runs the risk of not reaching the target consumer due to the selected locations and choice of magazine. Therefore, a television campaign has been mocked up to create national reach to each of the segmented consumers. An advert with three different versions has been written to ensure that MINI's broad consumer base gains awareness of MINIs new venture. The concept plays with the MAKE IT MINI slogan, suggesting that each household should 'MAKE IT MINI' and inject some of the brand into their kitchen. The advert will show each family's morning breakfast routine, initially highlighting the stress, chaos and mess that occurs around the breakfast table before the introduction of a product from the MINI HOME range. Once the product is shown on screen the family will be portrayed as calm and collected since they have made their morning a MINI Morning, making their lives more stylish, calm and rejuvenated. The motive behind creating three different versions of the brand aims to connect with the different types of families who see the advert. The advert creates a narrative around the products, an emotive connection and creates a relatable situation that most families can sympathise with. SCREEN PLAY PRODUCED BY: GINA SOLANKI
fig. 33 - urban elite screen play moodboard
Urban Elite: 76
It is 6am in Rachel and Jay's house. They are all ready for work but something is wrong. It's Monday morning and the thought of going back to work after such a fun weekend with friends is depressing. The house is silent as they both flick through Facebook and the news on their tablet and smartphone. Rachel [to Jay]: Tea? Jay: Yeah go on then, the usual [shot of unbranded kettle under the tap, filling with water] Rachel takes an unbranded white kettle, fills it with water, places it on the base. Once she presses the power switch, the kettle *pops* and changes into a MINI Kettle, Rachel smiles and looks at her inviting, stylish kitchen. They become happy about the week ahead of them. A radio plays in the background. Jay finishes his breakfast, gets up from the table, kisses Rachel on the cheek. Jay: Thank you for breakfast, have a lovely day Words pan across the screen 'MAKE IT A MINI MORNING'
fig. 35 - YOUNG FAMILY screen play moodboard
Young family: 78
It is morning in Ali and Shaun's household. The 7am rush has begun. Jessica is refusing to wear her school shoes, as she wants to wear her princess shoes to school today. Phoebe is glued to her teddy bear saying he looks like daddy. Ali is trying to make four breakfasts whilst Shaun is receiving calls from work already. The kitchen is chaos this morning. Shaun grabs Phoebe just as she whizzes past him with Teddy above her head and plonks her into the high chair. Ali agrees to Jessica wearing her princess shoes just to get her to sit at the table. Breakfast can begin. But now the toast is burnt and Ali needs to replace it. [zoom into unbranded, simple toaster, when the toast *pops* up, the toaster changes to a MINI toaster, pan across to the right to show the rest of the kitchen with no mess, no teddy at the table and no chaos] Words pan across the screen 'MAKE IT A MINI MORNING'
fig. 35 - EMPTY NESTERS screen play moodboard
empty nesters: 80
It's 9:30 am in Louisa and Oliver's household. They are sitting together at the breakfast bar in a cluttered kitchen with their children's belongings. But their children don't live at home anymore, so they sit there wondering how their house is still dominated by them. Louisa: I think it's time for a change Oliver [shots of football boots in the corner, height chart on the wall and Playstation One games on the shelf. Shot of an unbranded fridge full of magnets, Louisa opens it to put the milk back, closes the door with a *pop* , shot zooms out to show a brand new stylish kitchen with a MINI fridge to complete it, nice breakfast food laid out to represent a calm grown up household.] Words pan across the screen 'MAKE IT A MINI MORNING'
Consumer Journeys x
u r b an elite : MINI HOME appeals to Jay and Rachel's technological lifestyle. They have a huge interest in the next best gadgets as they use them everyday without really thinking about what their lives would be like without them.Their house is very important to them and they aim for it to look as stylish as possible, however, they do this effortlessly because they are already interested in the latest trends. The technological capabilities of the store would appeal to this Urban Elite couple the most and they would be the ones who are most likely to share their experience with friends and family online.
fig. 36 - URBAN ELITE BREAKFAST
Jay picks up the London Evening Standard whilst on his way home from work. He takes it home and Rachel notices the MINI HOME review.
She uses their iPad to visit the website and finds out more about the range.
They begin to see photos of their friends at the store popping up on Facebook and Instagram with the hashtag #makeitmini.
The couple see one of the TV adverts whilst they are watching 'Ant and Dec's Saturday Night Takeaway'.
They go to MINI HOME to experience the store for themselves.
YO U N G F A M I LY : MINI HOME appeals to Ali and Shaun's family because it is a place that their whole family can visit together. Ali already trusts the brand as she owns a MINI Countryman. She is keen to visit since receiving her invitation in the post. The gaming features of the tabletop tablets keep the children entertained whilst Mum and Dad can eat and shop. Ali is usually unsure about products and likes to read reviews online or in magazines before she purchases. The try-before-you-buy element of the store appeals to her cautious nature and she does not feel pressured into making a purchase there and then.
fig. 38 - YOUNG FAMILY BREAKFAST
Whilst watching 'Something for the Weekend' Shaun notices MINI HOME featured in gadget section.
Ali is sent an invitation to the launch in Nottingham as she owns a MINI.
Ali and Shaun see the TV advert whilst they are watching 'One Born Every Minute'
See Ice Cream Van in the Market Square. Children want to try too. Find invite to MINI HOME at bottom of the ice-cream pot.
Have light snack at MINI HOME, Ali and Shaun browse the products and kids play on Microsoft Tablets.
empt y nesters :
Louisa and Oliver would visit the MINI HOME store as curious consumers who are already well associated with the MINI brand because of its well known heritage. Their children have recently both left home to study, consequently they have decided that it is time to add some design and style into their home. They are interested in the quality of the products and like the idea of MINI moving into the homeware market because of their already established global success.
fig. 40 - EMPTY NESTERS BREAKFAST
Louisa reads The Observer magazine and comes across a review in the Home section about the new MINI product range.
She continues to read the magazine and comes across the print campaign.
The next weekend, Grace comes home from university and they decide to head into Birmingham city centre. They hear the ice cream van jingle and decide to get some MINI ice cream. They see their invite to the launch of the Birmingham store in the bottom of the cup.
They are reminded of the MINI HOME range with the TV campaign whilst they are watching Piers Morgan's Real Life Stories on ITV.
When next in town they decide to visit the store
FIG. 41 shows how all elements of the MINI HOME concept are connected. Digital elements keep the products, the store and dealership connected ensuring that consumers remain aware of the brand as a whole.
measuring success USE OF HASHTAG VIA SOCIAL MEDIA The hashtag will first be revealed on the aprons that are sent out in the direct mail campaign. Consumers will be encouraged to upload an image of themselves wearing their new MAKE IT MINI apron in their kitchen. This will help to spread the word about the new products on the market. When consumers see the print campaign in a magazine, the call to action will be to visit the website, from there they can connect to the MINI HOME Twitter page, follow the account and remain connected with the brand. Magazine reviews will all have details about the MINI HOME social media accounts so that consumers can connect if they wish. The touring MINI ice cream vans will encourage consumers to get involved online, spreading the word about the launch of the new store in their city. The hashtag will feature in the bottom of the ice cream tub along with the invitation to the launch event. During the launch event for both the press and the consumers, the MINI photobooths will be the main source of online activity. As people have their photographs taken, they can share them online, increasing brand awareness. The television advert will also be broadcast online via YouTube where users can share the situation that relates to them the most. Post purchase tweets or photos on instagram of the products themselves will generate more use of the hashtag.
# 91
measuring success
ONLINE COnversation
dwell time
interaction with products 93
The MINI HOME concept holds much scope for development in the future. To expand the range further, a collaboration with one of the most significant and contemporary innovators, James Dyson could take the brand further. A well designed in-car vacuum cleaner that fits into the storage space of a MINI could incorporate the aesthetics of both MINI HOME and the car to remain consistent and 'on brand'. Further product expansion could include soft furnishings, crockery, saucepans, cutlery and more.
Developing thermochromic products for example, a kettle that changes colour when boiled. Developing further narrative around the adverts to create more emotive and relatable situations. Producing limited edition products that relate to events on the cultural calendar or national/global events. The concept also proposes a brand new product range in a market that MINI have never entered before. This holds many risks for any brand, but with MINIs long and successful history and good reputation, they have the potential to transfer their skills and expertise into a new market, providing consumers with the 'fun' MINI experience on the British high street. MINIs heritage is already full of fashion and style and reflecting this through a timeless product range that is not affected by fast-fashion provides many more opportunities in the future.
appendix ETC.
Journalists to invite to launch/send press packs: tastemakers/ bloggers etc Publications: The Sunday Times Weekend Supplement Shortlist, Stylist ELLE Decoration Ideal Home Interior Design House to Home Metro Home and Entertaining Dwell Bazaar Interiors The Guardian Wish List The evening standard Metro Time Out-restaurants and cafes InStyle bar and restaurant reviews Bloggers: http://www.apartmenttherapy.com http://abigailahern.wordpress.com http://www.bodieandfou.blogspot.co.uk http://decor8blog.com/2013/04/16/crushing-onsmeg-refrigerators/ http://www.famillesummerbelle.typepad.com http://www.habituallychic.blogspot.co.uk http://www.jonathanadler.com/blog/ http://www.missmoss.co.za http://myfriendshouse.wordpress.com http://mocoloco.com
Andrzej Zarzycki Charlotte Crosland David Collins Cathy Connolly & Naomi Broadbent Pippa Devas Stephan Eicker Intarya Louise Jones? Caroline Patterson Stephen Ryan Dianna Sieff Emma Sims Hilditch Mark Smith Sarah Stewart Smith Jonathon Reed Karen Howes Phillipa Thorp Staffan Tollgard Bunny Turner & Emma Pocock Serena Williams-Ellis Joanna Wood
Maxine Brady, Interior Stylist Freelance Suzi Boyle- writer, interior stylist and brand consultant. Work been published in The Guardian, The Independent, Sunday Times Style, The Telegraph, Tiem Out Magazine, Dazed and Confused, InStyle and Home and Comforts
Interior Designers: Nina Campbell David Bentheim Jane Churchhill? Anthony Collett
Design layout inspiration 100
initial consumer profiles
initial product designs 108
store development 110
critical path 112
School of Art & Design ba
Tutorial Record Sheet 2012/13 Module: Research Project Stage 2 Ref. no: FASH30002 Date: 25th February 2013 Name : GINA, HOLLY, SARAH
Tutorial / Seminar Record Sheet Work to bring / prepare for session: Showing previous reports to get feedback from Paul. Come prepared with any questions need to ask Paul.
Learning issues to discuss in session: Previous report ideas and what going to do/ need to do in the future What they liked/were concerned with after looking at our report.
Feedback from session: -Needs to have more viability, pilot the store to minimize the risk with the client? how can it be measured in the future? For example footfall? -Likes the in-car hoover, fits well with the car branding -Like that it is entry level into brand (Starting with lifestyle) -Need a social media campaign -Can you use influencial people within the industry as tastemakers or can go to the launch event? -New product how would we measure people engaging with technology -Space Utilisation - likes
Tasks for next session: Sort out viability and measuring of footfall Need to be able to measure success How can the social media campaign be adapted
tutorial record sheets
Please indicate progress to hand in (1 = Not ready / 5 = Ready and Prepared) 1 2 3 4 5 Signed (Tutor) Signed (student)
School of Art & Design ba
Tutorial Record Sheet 2012/13 Module: Live Project Stage 2
Ref. no: FASH30002 Date: 14th March 2013 Name : GINA, HOLLY, SARAH
Tutorial / Seminar Record Sheet Work to bring / prepare for session: Brought along all work in progress so far Completed report structure
School of Art & Design
Tutorial Record Sheet 2012/13 Module: Live Project Stage 2 Ref. no: FASH30002 Date: 11th April 2013 Name : GINA, HOLLY, SARAH
Tutorial / Seminar Record Sheet Work to bring / prepare for session:
Interim Presentation
Learning issues to discuss in session:
Learning issues to discuss in session:
We wanted Matt's opinion on some of the app mock ups that we had created Advice on report structure
Marketing and communication strategy needs to be developed as we only have our initial ideas to promote the product extension. Think about the location of the stores. – within an independent coffee house store across the country or pilot it first as a stand alone or a pop up.
Feedback from session:
Feedback from session:
Went through reports from the previous year to have a look at how they structured their reports to see how we could best structure ours Matt had a look at the structure and advised that we needed to introduce the products earlier to make the writing more clear and concise. Good feedback about the app, we explained why we chose to use Windows Surface tablets instead of the usual iPads.
There was confusion between MINI HOME & MINI LIVE. Need to tie it all together as the elements of our idea seem to feel separate and not connected enough. Work on the strapline KEEP it MINI – and how it relates to everything. Need to develop communication strategy further as don't really have a marketing strategy. Do we want to include the MINI LIVE stores separately or do we want them to collaborate with independent cafes. Tasks for next session:
Tasks for next session: Interim presentation, have a clearer idea and some product sketches to show how we have developed MINI to MINI HOME Work on presenation Work on marketing strategy, as we currently are lacking this vital component!
Please indicate progress to hand in (1 = Not ready / 5 = Ready and Prepared) 1 2 3 4 5 Signed (Tutor)
Change MINI HOME product range & MINI LIVE stores to both to MINI HOME Work on the product mock ups – collaborate with a product design student. Make it clear how the MINI LIVE store, dealership and product all link together.
Please indicate progress to hand in (1 = Not ready / 5 = Ready and Prepared) 1 2 3 4 5 Signed (Tutor) Signed (student)
Signed (student)
School of Art & Design ba
Tutorial Record Sheet 2012/13 Module: Live Project Stage 2
Ref. no: FASH30002 Date: 25th April 2013 Name : GINA, HOLLY, SARAH
Tutorial / Seminar Record Sheet Work to bring / prepare for session:
School of Art & Design
Tutorial Record Sheet 2012/13 Module: Live Project Stage 2 Ref. no: FASH30002 Date: 10th May 2013 Name : GINA, HOLLY, SARAH
Tutorial / Seminar Record Sheet Work to bring / prepare for session:
Any questions for Matt. Show developments we have made in previous week
Work in progress
Learning issues to discuss in session:
Learning issues to discuss in session:
Feedback from Matt, presentations had been sent to Paul at S&X On a 2:2
Show Matt our consumer journey so far as this is a crucial part of the report Showed the press release Asked about costings
Feedback from session:
Feedback from session:
Feedback from Paul was positive, there seemed to be no critical/negative points. Need to develop marketing strategy. We don't have a flowing strategy and limited, undeveloped ideas. Showed Matt the ice cream idea and the print campaigns to show developments from the presentation
Showed Matt our consumer journey but found that it illustrated more of the campaign journey. Need to develop the consumer journey for each different type of consumer. Matt advised that if we are going to do the costings then to make sure that we do it properly or not at all.
Tasks for next session:
Tasks for next session:
Marketing strategy needs developing. Need to bump up that 2:2!
Please indicate progress to hand in (1 = Not ready / 5 = Ready and Prepared) 1 2 3 4 5 Signed (Tutor)
Please indicate progress to hand in (1 = Not ready / 5 = Ready and Prepared) 1 2 3 4 5 Signed (Tutor)
Signed (student)
Signed (student)
School of Art & Design
Declaration Form 2012/13 Module: Negotiated Project Stage 2 Module Leader: Matt Gill Ref. no: FASH30002
I confirm that this work has gained ethical approval and that I have faithfully observed the terms of the approval in the conduct of this project. This submission is the result of my own work. All help and advice other than that received from tutors has been acknowledged and primary and secondary sources of information have been properly attributed. Should this statement prove to be untrue I recognise the right and duty of the board of examiners to recommend what action should be taken in line with the University's regulations on assessment contained in its handbook.
signed ....................................................................................................................
21st May 2013 date .......................................................................................................................
Ethical Clearance Checklist for individual student projects
Nottingham Trent University School of Art and Design
To be completed by the student for an individual project that involves the collection of primary data this includes images, drawings, photographs, questionnaires and interviews. Please complete this document following the guidance in the School of Art and Design Ethical Guidelines and Framework for Research and Practice Undertaken by Students.
Section A: About the research Name: Programme of Study:
Module Title and Reference Number: Name of module leader/supervisor responsible for the management of the project Duration of project Project title
Gina Solanki BA (Hons) Fashion Communication and Promotion LIVE Project Stage Two FASH3002 Matt Gill One Semester MINI (with S&X Media)
Section B: Training and experience
Have you had previous experience of or been trained in the methods employed to collect data, and/or discussed with your YES supervisor? Have you been informed, given guidance, had issues outlined in relation to research ethics and consideration in relation to YES your project?
no no
Section C: Methodology/Practice/Procedures
Does your proposed study involve procedures which are likely to cause physical, psychological, social or emotional distress t o yes participants or yourself? Does your proposed study involve the use of hazardous materials, other than those currently covered by the School Health yes and Safety procedures?
Section D: Ethical checklist
Does your project involve observing/questioning/the use of people in any way? Yes Please complete the remainder of the form No Go straight to Compliance with ethical principles and Declaration Does your study involve vulnerable participants as described in the Student Ethical Toolkit? yes NO n/a Does your study involve observation and/or recording of identifiable participants without their knowledge? yes NO n/a Will participants give informed consent freely and be fully informed of the study and of the use of any data collected? YES no n/a Will participants be informed of their right to withdraw from the study? YES no n/a Will all information on participants be treated as confidential and not identifiable unless agreed otherwise in advance YES no n/a and subject to legal requirements? Will any recordings of participants be securely kept and not released for use by third parties? YES no n/a Will storage data comply with the Data Protection Act 1998? YES no n/a If you have selected an answer shaded in grey, you must submit a full application to the Subject REC or modify the project. A full submission to the Subject PREC comprises of: this form, a project proposal, an additional statement of up to 500 words outlining the ethical issues raised by the project and the proposed approach to deal with these.
Compliance with Ethical Principles
If you have completed the checklist to the best of your knowledge without selecting an answer shaded in grey, the research is deemed to conform with the ethical checkpoints and you do not need to seek formal approval from the Subject PREC. Please sign the declaration below, and lodge the completed checklist with your supervisor.
declaration form and ethical checklist 120
I have read the Ethical Guidelines and Framework for Research and Practice Undertaken by Students. I confirm that the above named investigation complies with published codes of conduct, ethical principles and guidelines of professional bodies associated with the research discipline. Name of student: ……………………………………………………………………………… Signature of student ………………………………………………………………………………. GINA SOLANKI Form reviewed October 2011, final copy 14.10.11
list of illustrations
Alessi, A. 1998. The Dream Factory: Alessi Since 1921. Milan: Electa
FIG. 1 – LEICESTER, 2013. [own image] FIG. 2 - 2012/2013 MINI COLLECTION BROCHURE PG. 30 FIG. 3 – PUMA CAFÉ, 2012 [online]. http://retaildesignblog.net/tag/puma-brand/ FIG. 4 - 2012/2013 MINI COLLECTION BROCHURE PG. 16 FIG. 5 – PRODUCT MOODBOARD [own image] FIG. 6 – FRIDJA 1, 2013. [online] Available at: http://fridja.com/our-products/ FIG. 7 – FRIDJA 2, 2013. [online] Available at: http://fridja.com/our-products/ FIG. 8 – PERCEPTUAL MAP 1, 2013. [own image] FIG. 9 – PERCEPTUAL MAP 2, 2013. [own image] FIG. 9a - Dualit Range, 2013. [online] http://www.dualit.com/our-history FIG. 10 – Solanki, G. 2013. URBAN ELITE. [own image]. Nottingham FIG. 11 – Riddington, H. 2013 YOUNG FAMILY [own image]. Nottingham FIG. 12 – Baker, S. 2013. EMPTY NESTERS [own image]. Nottingham FIG. 13 – DESIGN INSPIRATION MOODBOARD, 2013. [own image] FIG. 14 – Baker, S. 2013. MINI HOME TOASTERS, 2013. [own image] FIG. 15 – TOGGLES. Unknown source [online] FIG. 16 - Baker, S. and Riddington, H. MINI HOME KETTLES, 2013. [own image] FIG. 17 – Baker, S. 2013. MINI HOME FRIDGES, 2013. [own image] FIG. 18 – IN STORE INSPIRATION MOODBOARD, 2013. [own image] FIG. 19 – IN STORE LAYOUT, 2013. Riddington, H. [own image] FIG. 20 – TABLETOP TABLET SCREENS x10, 2013. [own image] FIG. 21 – Baker, S. 2013. SMARTPHONE APP SCREENS x3. [own image] FIG. 22 – Riddington, H. 2013. WEBSITE SCREENS x3. [own image] FIG. 23 – Riddington, H. 2013. MAKE IT MINI/ [own image] FIG. 24 – MAKE IT MINI MOODBOARD, 2013. [own image] FIG. 25 – CAMPAIGN JOURNEY. [own image] FIG. 26 – MAKE IT MINI APRONS. [own image] FIG. 27 - INVITATIONS. [own image] fig. 27a - Baker, S. 2013. press PACK, 2013. [own image] FIG. 28 – Riddington, H. 2013. LOOKBOOK. [own image] FIG. 29 – PRINT CAMPAIGNS. [own image] FIG. 30 – Riddington, H. 2013. MAKE IT MINI ICE CREAM VAN. [own image] FIG. 30a - CUSTOMISED MINI ICE CREAM VAN, 2012. Available at: http://www.theminiforum.co.uk/forums/topic/219451-mini-ice-cream-van/ FIG. 31 – Baker, S. 2013. ICE CREAMS. [own image] FIG. 32 – PLAYING WITH SCALE x2, 2013. [online] Available at: http://acrisdesign.com/2010/08/35-creatively-edited-photography/ FIG. 33 – URBAN ELITE SCREEN PLAY MOODBOARD. [own image] FIG. 34 – YOUNG FAMILY SCREEN PLAY MOODBOARD. [own image] FIG. 35 – EMPTY NESTER SCREEN PLAY MOODBOARD. [own image] FIG. 36 – Solanki, G. 2013. URBAN ELITE BREAKFAST. [own image]. Nottingham FIG. 37 – URBAN ELITE CONSUMER JOURNEY. [own image] FIG. 38 – Riddington, H. 2013. YOUNG FAMILY BREAKFAST. [own image]. Nottingham FIG. 39 – YOUNG FAMILY CONSUMER JOURNEY. [own image] FIG. 40 – Baker, S. 2013. EMPTY NESTERS BREAKFAST. [own image]. Nottingham FIG. 41 – EMPTY NESTERS CONSUMER JOURNEY. [own image] FIG. 42 – HOW EVERYTHING IS CONNECTED. [own image]
Berry, K. 2012. Retail Best Practice: Creating a Relationship. [online] Available via: WGSN [Date accessed: 12 March 2013] Bhaskaran, L. 2005. Designs of the Times. Switzerland: RotoVision Carr, A et al 2013. Retail Best Practice: Exploiting Differentials. [online] Available via: WGSN [Date accessed: 12 March 2013] Desmet, P in Schifferstein, H. 2008. Product Emotion in Product Experience. Elsevier: Amsterdam FaceTimeUK Magazine. 2012. London: MashMedia Fitch Brand Consultancy in marketingweek.co.uk. 2013. Ten predictions for the future of the highstreet | Archive | Marketing Week. Available at: http://www.marketingweek.co.uk/trends/ten-predicitions-for-the-future-high-street/4005683.article Accessed on: 28 March 2013 Fridja. 2013. About Fridja Clothing Steamers. Fridja Clothes and Fabric Steamers Reviews | Fridja Shop. Available at: http://fridja.com/ about-us/ [Date accessed: 5 March 2013] Fridja, 2013. Short conversation and demo of the products at London Fashion Weekend Feb, 2013. Mason, N. 2012. Small Kitchen Appliances. [online] Available via: Mintel [Date accessed: 5 March 2013] Mercer, J. 2013. Electrical Goods Retailing. [online] Available via: Mintel [Date accessed: 5 March 2013] Mini UK. 2013. About Us – News, Reviews & Awards – News – Oxford 100 – A Century of Car-Making. [online] Available at: http:// www.mini.co.uk/about-us/news-reviews-awards/news/oxford-100-a-century-of-car-making/. [Accessed on 25 March 2013] Sandwich, M in marketingweek.co.uk. 2011. Dwell time measure of interaction | Archive | Marketing Week. Available at: http://www. marketingweek.co.uk/dwell-time-measure-of-interaction/3030341.article. [Date accessed: 4 April 2013] Stokes, C in FaceTimeUK Magazine, 2012. London: MashMedia Stylus, 2013. Retail: Future Stores: Brand Hubs and Product Playgrounds
bibliography Adsoftheworld.com, 2012. Meat Pack: Hijack | Ads of the World. Available at: http:// adsoftheworld.com/media/ambient/meat_pack_hijack [Accessed on: 4 April 2013]
Mason, N. 2012. Small Kitchen Appliances. [online] Available via: Mintel [Date accessed: 5 March 2013]
Adverblog.com, 2012. The instagram menu | Adverblog. Available via: http://www.adverblog. com/2012/10/15/the-instagram-menu/ [Accessed on: 10 March 2013] Alessi, A. 1998. The Dream Factory: Alessi Since 1921. Milan: Electa Berry, K. 2012. Retail Best Practice: Creating a Relationship. [online] Available via: WGSN [Date accessed: 12 March 2013]
McDougall, P, 2012. Microsoft Surface Tablet Headed To Retail Stores – Hardware. Available at: http://www.informationweek.co.uk/hardware/handheld/microsoft-surface-tablet-headedto-retai/240144245 [Accessed on: 20 May 2013]
Art History, 2007. Art History For Dummies Cheat Sheet - For Dummies. Available at: http:// www.dummies.com/how-to/content/art-history-for-dummies-cheat-sheet.html [Accessed on: 20 May 2013] Bacon, J. 2013. Consumer behaviour: An appetite for new insight | Archive | Marketing Week. Available at: http://www.marketingweek.co.uk/strategies-and-tactics/consumer-behaviour-anappetite-for-new-insight/4005851.article [Accessed on 6 April 2013] Backyardbill.com, 2013. Families Project - Backyard Bill. Available at: http://www.backyardbill. com/pictures/families-project/ [Accessed on: 30 March 2013] Bhaskaran, L. 2005. Designs of the Times. Switzerland: RotoVision Carr, A et al 2013. Retail Best Practice: Exploiting Differentials. [online] Available via: WGSN [Date accessed: 12 March 2013] Chahal, Mindi. 2013. Open all hours: the future of the high street | Trends | Marketing Week. Available at: http://www.marketingweek.co.uk/trends/open-all-hours-the-future-of-the-highstreet/4005606.article [Accessed on: 20 May 2013] Colour Lovers, 2013. Color Trends + Palettes :: COLOURlovers. Available at: http://www. colourlovers.com/ [Accessed on 13 April 2013] Desmet, P in Schifferstein, H. 2008. Product Emotion in Product Experience. Elsevier: Amsterdam Dualit, 2013. Toaster Panel Packs | Architect Accessories | Architect Range | Breakfast | Dualit. Available at: http://www.dualit.com/products/toaster-colour-panels [Accessed on: 13 May 2013] FaceTimeUK Magazine. 2012. London: MashMedia Fitch Brand Consultancy in marketingweek.co.uk. 2013. Ten predictions for the future of the highstreet | Archive | Marketing Week. Available at: http://www.marketingweek.co.uk/trends/ ten-predicitions-for-the-future-high-street/4005683.article Accessed on: 28 March 2013
MINI ACCESSORIES UK, 2013. MINI UK – SERVICES & ACCESSORIES - ACCESSORIES DIGI BROCHURES. Available at: http://www.mini.co.uk/services/accessories/digi-brochures/ [Accessed on: 5 March 2013] Mercer, J. 2013. Electrical Goods Retailing. [online] Available via: Mintel [Date accessed: 5 March 2013] Mini UK. 2013. About Us – News, Reviews & Awards – News – Oxford 100 – A Century of Car-Making. [online] Available at: http://www.mini.co.uk/about-us/news-reviews-awards/news/ oxford-100-a-century-of-car-making/. [Accessed on 25 March 2013] Pulos, A. 1988. The American Design Adventure: 1940-1975. Massachusetts: MIT Press Sandwich, M in marketingweek.co.uk. 2011. Dwell time measure of interaction | Archive | Marketing Week. Available at: http://www.marketingweek.co.uk/dwell-time-measure-ofinteraction/3030341.article. [Date accessed: 4 April 2013] Spicer, H. 2011. In-store Catering - UK - November 2011. Available via: Mintel [Date accessed: 5 March 2013] Stokes, C in FaceTimeUK Magazine, 2012. London: MashMedia Stylus, 2013. Retail: Future Stores: Brand Hubs and Product Playgrounds Taylor's Eye Witness, 2013. Taylors Eye Witness – Kitchen knives, knives and tools, pocket knives. | Just another WordPress site. Available at: http://taylors-eye-witness.co.uk/ [Accessed on: 20 May 2013] Trendwatching, 2013. trendwatching.com's Trend Briefing covering "10 Crucial Consumer Trends for 2013". Available at: http://www.trendwatching.com/trends/10trends2013/?all [Accessed on: 20 April 2013] Whiteley, N. 1993. Design for Society. London: Reaktion Books Ltd.
Fridja. 2013. About Fridja Clothing Steamers. Fridja Clothes and Fabric Steamers Reviews | Fridja Shop. Available at: http://fridja.com/about-us/ [Date accessed: 5 March 2013] Hosea, M. 2012. The art of catering to the new intelligentsia | Trends | Marketing Week. Available at: http://www.marketingweek.co.uk/trends/highbrow-culture/4002536.article [Accessed on: 5 March 2013] IKEA Hackers, 2012. IKEA Hackers: Start here. Available at: http://www.ikeahackers.net/p/ quick-start-guide-to-ikea-hackers.html [Accessed on: 20 May 2013] March 2013] Marketing Week, 2011. Dwell time measure of interaction | Archive | Marketing Week. Available via: http://www.marketingweek.co.uk/dwell-time-measure-of-interaction/3030341. article [Accessed on 5 April 2013]
Part two of the Live project for MINI
Published on May 28, 2013
Part two of the Live project for MINI


text: Hey, Gavin, Thanks for responding in so much detail. I am really curious about your copy of Ready for the House. I've only seen two or three original copies in my life, and they all have heavy covers and the exact same printing and labels. I've also never thought to check matrix numbers for any of the Corwood albums, naturally assuming there was only one pressing of each. I'm going to check tonight--I have a copy of Ready for the House that I borrowed to make a digital transfer. Anyone else want to compare matrix numbers? > I'm glad someone else has time-travel record collector fantasies! Definitely! I've been thinking about this all day trying to imagine, even if I had heard of Jandek in 1993, what I would have done with 1000 Jandek albums, let alone how many paper routes I would have needed to pay for them. That would have been a real red flag for parents of a depressed teenager: withdrawn, socially awkward, owns 1000 sealed copies of an album called Blue Corpse. Jason -------------- next part -------------- An HTML attachment was scrubbed... URL: http://mylist.net/archives/jandek/attachments/20110513/bfda3af1/attachment.htm

subset: commoncrawl


text:
Dhanush Institute of Engineering and Technology, is one of the best colleges in the world.
It is in second position in rankings of the institutes in the whole world.
Most of the students aspire to be a part of it and getting a seat in it is like a dream-coming-true.
The college is known for its values.
Geeta rushed into the class, which is full of noise and hubbub.
She shouted,"Hey guys, the results are out", panting.
There came a hullabaloo as everyone rushed out to the notice board.
Pinky came out with a dull face and informed Aditi ,"Ady,you've lost it this time too.That Maddy topped the class again,you were just just 0.97% less than her."
Aditi got annoyed and shouted,"Maddy ,I will not leave you".
As she noticed the red car got rashly parked,she kept staring at it..
A tomboyish Madhu got out of the car,and the whole college went near her to congratulate.
"Flies",Aditi smirked.
Madhu is on her way to the class,with her friends behind her,following;when she saw Aditi on her way and took a few steps backwards and gave Aditi a stern look.
Madhu smirked seeing Aditi,with Pinky,Rita and Anu beside her.
Madhu said,"So,someone lost their bet again.I'll leave them for now,But I hope they had learnt a lesson not to challenge Madhubala Shamsher Mallik again.
If they do so,they have to make their father sell the whole property.",she said chewing the gum with a smugly smirk.
Every one laughed making The-Anti-Maddy-Gang more annoyed.
Aditi controlled her anger and said,"Bribing and getting a rank is not considered as a triumph,Maddy"
Vikky ,pointed his index finger at Aditi and said,"Mind your words Aditi,do you know how hard Maddy worked to top the exams?"
"Ooh hello,Mr.Maddy's stooge,shut your mouth and down your finger.Who doesn't know how much hard this lazy bug worked?",said Aditi and there came a great uproar as The Maddy Gang and Anti-Maddy gang started an oral fight.
Rita,Anu and Pinky started to protest Aditi.
The place is full of clamor.
Madhu let out a sigh as she became impatient and shouted,"STOP IT GUYS"
And there came a pin-drop-silence,as all obeyed her order.
She said,"Incapable failures always blabber to cover up their inefficiency and point out others success,Leave them"
Rita said,"Maddy,who are incapable?You know Ady was the college topper."
Madhu smirked and Ria said,"Why are you talking about lost prides?She was and Maddy is"
Anu took the turn now,"Ady is the hard working student, she was the consistent topper in her school and…"
Maddy interrupted her and smirked, "Frogs in the well,uff.Come on guys ,why to waste time in yield less discussions?"
And she walked into the class with the whole college except the four, following her.
Rita ,Anu and Pinky stayed behind with Aditi and they slowly walked into the class.
Aditi raised her head and saw the celebrations going around the class for Madhu's success.
"Something has to be done Ady",said Rita controlling her tears of anger.
""Yes ,Ady,she is crossing all her bordrs.There will also be a limit for humiliation. I cannot…",Anu broke into tears.
Pinky and Rita went near Anu to console her,and Aditi gave her a pat on her back and lost in thoughts.
Aditi let out a sigh and said in a low whisper,"Yes,something has to be done,But how??"
Just then she saw Geeta running into the class,passing beside them,not bothering The-Anti-Maddy-Gang.
Aditi raised her eyebrows,as she knew that Geeta is the latest news broadcaster of the college.
"Now what??",Aditi thought.
Geeta shouted,"Hey guys",drawing everyone's attention towards her.
"Great news,New admission into our class",she panted.
"Now??Who is she that is joining in the middle of the third year??And did our soo strict management agree??",asked Madhu sarcastically.
"Don't know Maddy.But it is not 'She' ,it is 'He'."


text:
Omega Sonship - The Sword and The Oil (Vinyl, LP) (1982)
Omega Sonship – The Sword and The Oil
Label:Living Song – LS9001
Format:Vinyl, LP
Genre:Rock, Folk, World, & Country
Style:Psychedelic Rock
1 Turn Away
2 Don't Give Up
3 What's Your Foundation
4 Tell Them
5 Purpose
6 Don't Leave Me Alone
7 Pretty Words
8 You're Who I'm Living For
9 Martyr
10 Jesus is Waiting
This album(s) is currently available for download only with a Premium account. To get a premium account, click here
Cloud Storage - You need to upgrade to premium to download. Buy a premium account


text:
Joomla - DOCman Component Menu Fix
Orçamento $5-10 USD
Hello joomla Experts,
I just upload the Joomla component called DOCman. It seems to fuunction fine. I'm able to upload items, create categories and publish files.
The problem is I can't get the DOCman link to show up in the user menu. Can someone correct the setting for me and document what I did wrong for future reference.
Should be a 5 minute deal at most. This is some easy feedback!!!
## Deliverables
1) Complete and fully-functional working program(s) in executable form as well as complete source code of all work done.
2) Deliverables must be in ready-to-run condition, as follows (depending on the nature of the deliverables):
a) For web sites or other server-side deliverables intended to only ever exist in one place in the Buyer's environment--Deliverables must be installed by the Seller in ready-to-run condition in the Buyer's environment.
b) For all others including desktop software or software the buyer intends to distribute: A software installation package that will install the software in ready-to-run condition on the platform(s) specified in this bid request.
3) All deliverables will be considered "work made for hire" under U.S. Copyright law. Buyer will receive exclusive and complete copyrights to all work purchased. (No GPL, GNU, 3rd party components, etc. unless all copyright ramifications are explained AND AGREED TO by the buyer on the site per the coder's Seller Legal Agreement).
## Platform


text:
This set of felt penguin ornaments was a nice gift from my niece. At first I thought they were coasters, but I was just as happy to find out I had four new penguin ornaments. When I went to measure these for the record during packing, I couoldn't find them. I remembered putting them in their plastic box, but I didn't remember what happened to them after that. Finally, they turned up last night, but now I'm looking for my own head. Jeez.
Holiday Passport World of Gifts, World Market, made especially for CostPlus, four coaster-like felt penguin heads
Acquired: October 23, 2010
Number: 0816 0817 0818 0819
Size: 3.5 inches diameter
Gift from my niece Becky Parsons


text:
This well presented mid terrace property is situated on the ever popular Hartwell development within easy reach of Mainline train station and local transport links and Aylesbury College.
The property compromises entrance porch, spacious lounge/diner, modern kitchen with built in oven and hob, two double bedrooms and family bathroom with shower. The property also benefits from gas central heating, double glazing, rear enclosed garden, garage, and allocated parking. Available unfurnished.
EPC Rating = D
No pets


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Something that I've been noticing more and more recently across social media are the rude comments on photos of how 'picture perfect' some peoples lives are. To be fair, Instagram is home to a huge number of accounts that seem to be full of immaculate monochrome rooms full of pristine décor and children dressed head to toe in the pure white clothing, but I really don't understand why this warrants such negative comments. If you judge someone's life and more importantly 'parenting abilities' through what they choose to share on social media then bigger fool you. I for one can say that when Indie is throwing herself on the floor in a tantrum, the very last thing that I think of is taking a photo, and if my house is a total mess and I can see my to-do list building up, again, the last thing I want to do is take a photo of it. I'm first to admit that I only share the select bits that I chose to across social media and I think that it's important to remember that this is true for most too. It's very rare that Indie will pose for a photo, but if she does, I share it. I spend most of my day sat on my living room floor with my toddler playing with toys or chasing her round pretending to be a frog, but if I post a photo where the TV is on in the background then I 'must be letting the TV raise my kids'. You really can't win. I love to add a filter to a photo because sometimes I don't want to share the horrendous week that my skin is having. I like to crop bits out of photos sometimes because I want to keep the memory of my daughters happy face, rather than the pile of laundry behind her.
You really can't win when you start to share parts of your life on social media but lately I've decided to share more of the moments I'd usually not share. I have found such a good support network through social media full of lovely ladies that I regularly speak to and I don't see why I shouldn't share the bits that we all experience on a daily basis; the good, the bad and the ugly (that being said I daren't share a selfie without a filter, haha). Just because someone seems picture perfect across social media, it's important to remember that we are all human, parenting is hard and life isn't always easy. You never really know what might be going on in the background.
So here's a few pictures that aren't so Instagram friendly. Firstly, my toddler in her pyjamas at 7am telling me 'no' because she asked for fruit (which she got) but because mummy is eating Weetabix instead of fruit like her. Note all the dirty dishes in the background, that's my life! Just because the photos I choose to share on most of my social media tend to be 'Instagram friendly', doesn't mean my whole life is, just the bits I want to share.
And another corker of a photo. Hubby got a new phone last week and took this whilst messing around with the camera. It is the most unflattering photo in the world and if I'd known he was taking it I would have made him delete it instantly, but a few days later I saw the funny side to it. In truth, this is me every evening once Indie is in bed. Hair up, dressing gown and pjs on and bump out, drinking all the peach juice I can find. It's not flattering but it's life!


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Yellow-rumped Thornbill - Acanthiza chrysorrhoa
Rawnsley Park, S.A., 12.9.2016, several birds.
Spends time feeding on the ground, usually in small groups. It has a tinkling, easily recognised song, and the yellow rump is distinctive, as is the head pattern. Not as common round Melbourne as it used to be. Builds a dome-shaped nest.


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Frank Randol Headed to Chicago for Super Station On-Air Cooking Show Demonstration
February 21, 2011
For Immediate Release
Media contact:
Julie Calzone
(337) 235-2924 ext 18
Frank Randol Headed to Chicago for Super Station On-Air Cooking Show Demonstration
(Lafayette, La.) – Frank Randol, owner of Randol's Restaurant in Lafayette, Louisiana, is headed to Chicago, Illinois for an in-studio cooking demonstration on February 23, 12 p.m. CST. The segment is booked on WGN, which is a cable "Super Station" reaching markets well beyond Chicago.
The theme is "Just in Time for Mardi Gras," so Randol will provide cooking tips and recipes incorporated into a Mardi Gras party theme. The local chef plans to cook Oyster Rockefeller Soup and one other dish. This is the second time in six months that Randol will appear in the Chicago market to promote Louisiana seafood products.
"I am passionate about our seafood," said Randol. "We are still countering the negative press from last year's oil spill and I am happy to do everything I can to spread the 'good news' about Louisiana seafood. There's no better time than during the Mardi Gras season when the focus is on Louisiana."
Randol started out with a seafood wholesale business in 1971, buying Louisiana seafood and selling it nationally, and established a seafood processing plant in Henderson, Louisiana the next year. He opened Randol's Restaurant in 1979, and the seafood processing plant was moved to the Randol's site in 1980. In 1984, Frank established a special events division for the restaurant with national touring (Cajun Fest).
Randol's, the next generation, will be lead by Randol's son, Rusty, along with the dedicated staff that has kept Randols prosperous in the past. Rusty grew up around the family business and joined the restaurant operations full time in 2000. He is active in all areas of the business.
Randol's is also expanding with a new building and starting construction on a commercial center that has been on hold for five years. The restaurant is also open for lunch again after closing during lunch due to past road construction. The demand lunchtime hours was created by a growth boom on the Southside, including the new Our Lady of Lourdes Regional Medical Center campus.
Randol's Restaurant is steeped in Cajun culture and known nationally and internationally as the place for Cajun food, live Cajun music, Cajun dancing and family fun. The present location is on land that has been held by the family for generations and is the former site of Long Plantation. Randol's motto, "where the young and the old let the good times roll - laissez les bon temps rouler," is what the restaurant is all about. The message is conveyed on Randol's own Cajun music television show.
4T whole butter
½ each diced onion
½ each green bell pepper
1echa diced rib of celery
3T flour
1c chicken stock (or vegetable stock)
1pt heavy whipping cream
½ pt Fresh Louisiana oysters w/ juice
1t red pepper
¼ tsp each white pepper, dried basil, dried thyme
8 oz. chopped frozen spinach (drained)
½ oz. Pernod (licorice liquer)
tt kosher salt
Melt butter in a hot (4qt) saucepot and sweat onions, bell pepper and celery until translucent, careful not to brown.
Dust with flour and cook until dissolved.
Add chicken stock, red pepper, white pepper, basil and thyme and reduce by 1/3.
Add heavy cream and chopped spinach and reduce by half.
Add oysters & juice and simmer for 5 minutes.
Finish with Pernod and season to taste with kosher salt.
Serve in a toasted bread bowl. Serves 4-6 people.
|Shop the Summer Sale at Renaissance Market
|2017 Louisiana Seafood Cook-Off Competitors Announced


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Very nice update! Your tentaculata looks great! Do you find it hard to grow?
Very nice update! Your tentaculata looks great! Do you find it hard to grow?
it was actually traded to me very generously last week so I can't yet say Although I will let you know!
Too weird to live, too rare to die.
Great gosh! Everything has changed since I left, and its only been a week! Good growing Greg!
Ok! Time for a new update! I got a bunch of plants in since the last. I'm not going to post photos of all of them because that would take too long and I'm lazy. So here are a few "overview" shots from my iphone:
Heres my closet rack currently:
Second shelf..
New ramispina and tentaculata pitchers!!
Check this leaf jump from my N. "riddler". It's got a caffein buzz! After starting to feed coffee to my plants about two months ago I'm finally starting to see some super nice results!
Heres a pitcher from ventricosa x spectabilis "giant" I think this plant is going to be RAD!
U. reniformis "enfant terrible" putting out some new groth like mad! Thanks Johnny! Out of the 6 utrics he gave me this one is way ahead of the game.
D. spatulata clump
Weird angle on the newest "hopeful monsters" pitcher
After like 4 months N. "gentle" has finally opened a decent pitcher, and there are more on the way
Heres some ping action:
AAaaannnd.. For outside:
This is a new masdevallia that is actually growing inside but I couldn't get a good photo so I brought it out here... Still not a great photo (my iphone has focus issues) but the lighting is better:
Some sarrs and my view from my porch! I really need help ID'ing the one with the most pitchers that appears to be a purpurea hybrid of some sort..
Another photo of the same plant for identification purposes.
Leuco flower and first pitcher or the season
My boss very kindly gave me this division from one of her tillandsias! It must have liked the move to a sunnier porch because it flowered immediately!
I found one of those fruit hangers for like a dollar at goodwill so I hung it from a dead ficus! (and another porch view.. God I love this porch!)
And heres a succulent arrangement that I just put together with a piece of a broken pot and divisions from a friends garden!
Thats all folks!
Last edited by East_to_west; 04-17-2013 at 04:06 PM.
Too weird to live, too rare to die.
HOLY POOP, that's alotta plants! :O
Gettin there...
Your house is amazing!!! That view . Oh and the plants are nice too .
Your collection looks amazing Greg. I like that leuco flower. Nice house.
I would say that the Sarr is either S.x catesbaei or S.xchelsoni.
"Only when you live to learn, will you learn to live"


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What Do You Need To Know About Garage Door
A garage door is very important whatever type of house that you are currently living in. It is because they give your car somewhere safe to be in. As a garage also usually has a door which leads to the house itself most of the time, a garage door in place will ensure that the house will be protected from anybody who might want to get into it. The only downside to it is that even if they are highly advantageous to the homeowner, they are a pain in the neck whenever they are broken. At times, the problem might be trivial enough that we can do it all alone.In addition, it may mean that even just minimal improvements and mending may be sufficient in making your garage door or opener work properly once again.
A time may come when the small amount of knowledge you have and the available equipment is not enough to help you in fixing these dilemmas and that you may require a professional who can work on it instead. There are a lot of things which may happen to you whenever you talk about some problematic garage doors, and having a lubricant and screwdrivers readily available will not assure you of a remedy. After all, not everyone is trained to replace or repair cables, cable drums, torsion springs or the sensors on a garage door opener. Most regular people do not have adjustable wrenches, vise grips, winding bars and steel rods on hand. It is the reason why many local garage door technicians arrive with all of the tools and parts readily available.


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30 April 2015, Abuja -President-elect, General Muhammadu Buhari yesterday painted a gloomy picture in the economic development of his administration as he said that the decline in the revenues due to fall in oil prices poses a great threat to his administration's development agenda.
Buhari who visited the newly elected Senators and House of Representatives members who are undergoing induction course in preparation for the 8th National Assembly in Abuja also said that the decline in revenue would affect the reconstruction of devastated areas in the country as a result of insurgency.
He reminded the elected members of the 8th assembly of the challenges the nation had been facing which he also said would continue in the near future.
The challenges according to him include general insecurity and insurgency that has caused extreme human hardship and destruction of lives, livelihoods that would take over a decade to rebuild across most of North Eastern Nigeria and some parts of North western Nigeria.
Another threat to his administration according to him was the devastation and environmental degradation in the Niger Delta area which he said must be attended to.
Others include, "endemic corruption which has crippled human and infrastructure development for decades. Unacceptably poor provision of power supply which has had a crippling effect on development of small businesses and indeed the wider economy.
"Deindustrialization for the past three decades leading to closure of many industries and migration of many to other African countries. Unacceptably high levels of unemployment and especially Youth Unemployment reaching over 40 per cent."
Besides, Gen. Buhari mentioned high cost of governance that has been crowding out the nation's capital and human development, erosion of public social services such as infrastructure, health and education as well as lack of development in the agricultural and solid mineral sectors as areas that should be aggressively addressed.
While soliciting the support of the lawmakers, the President-elect said, "The legislature is a critical component and necessary ingredient of democracy and good governance. The legislature by nature is inherently democratic in the sense that all members are equal and are elected representatives of the Nigerian people.
"As President-elect, I recognize this fact and believe that legislators carry this heavy burden of representation with all the seriousness it deserves.
"For a president to be successful in addressing community development and general welfare of the various people of the country, he or she would benefit from working closely and in harmony with the legislative arm of government.
"I therefore commit myself to working with the legislature as development partners motivated by the desire to deliver good governance".
He commended President Goodluck Jonathan for the role he played in the sustenance of democratic institution by accepting election result, saying that Nigeria was in the threshold of history.
Bemoaning high cost of governance, he said, "First and foremost, appropriate policies need to be put in place and such policies may have to be translated into laws.


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Narrow Your Investigation To Make Informed Decisions?All | Demographics | Education | Geography | Economic | Housing | Government | Taxes | Weather | Crime
People run the government through election of representatives and officials. Local governments are important to provide cohesion between individuals who must share public places. Worthwhile laws need to be debated, passed, and then enforced for a community to remain viable. Communities such as zip code 61561 are often affected in positive and negative ways by government performance.
Address: 1102 West Randolph, Roanoke, Illinois 61561
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(updated 2007)
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The Marion County High School soccer teams held their annual banquets in November. The girls team held their banquet on Nov. 21 and the boys held their banquet on Nov. 25.
Shown below is a list of players who received an award(s).
Best Offensive — Joey Costello
Best Defensive —Alex Smith
110 percent award — Dylan Spalding and Jake Smith
Bee Raikes, left, bagged a 9-point buck, and Tommy Joe Raikes, right, bagged a 10-point buck during gun season in Marion County.
Richard Crum of New Market competed in the 2013 World Ford Finals recently at Beech Bend in Bowling Green. He finished first in the B2 Division with 5.68 second at 122 miles per hour. Crum races a 1985 Mustang Coupe with an SBF engine with nitrous oxide.
As the 2013-14 swim season approaches, the Aqua Knights have been spending a lot of time in the water. Look for more on the Marion County High School swimmers throughout the season.
Nov. 30
JV Knights vs Whitefield Academny, noon at Male High School (small gym)
Knights vs. Whitefield Academy, 1:30 p.m. at Male (large gym)
Dec. 2
Knights at Casey County, 8 p.m.
By Will Phillips
Enterprise correspondent
The Marion County Knights will open the 2013-2014 season on the road at Casey County on Dec. 2. The Knights are coming off an 11-17 season, including 7-11 in regional play. Despite their losing record, Marion County does return several players from last year's squad, including eight seniors. Coach Montrelle Irvin intends to lean on his veterans this year.
By Will Phillips
Enterprise correspondent
If you've watched any college basketball this season, chances are you've seen some of the new rules that have been implemented by the NCAA. In essence, these new rules decrease the amount of contact a defender can have with a ball handler, which naturally increases the number of fouls called.
The temperature rose as the Marion County Lady Knights scrimmaged against the DuPont Manual Lady Crimsons in Elizabethtown on Saturday.
Though the Lady Knights would be defeated in the game, they took some major strides.
"Overall I'm very pleased with this scrimmage, I think we got a lot of progress going forward," Lady Knights Coach Anthony Epps said.
It finally got cold! Now I know a lot of people aren't just real happy about that. And to be honest about it, the older I get, the less I enjoy it!
Age aside, cold weather signals the start of real hunting seasons. We've had squirrel season for a while now, as well as rabbit and quail. Even deer season wasn't just real "normal."
First, as stated, the weather was too warm and second, corn and bean crops weren't harvested yet, at least not where I hunted.
Donald Essex killed this 6x6 Bull Elk, green scored at approximately 317 inches, during archery season on Sept. 26 in Eastern Kentucky.
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