text:
It's time to
-- before it's too late.
Outraged by the downward spiral of American intellect and culture, Michael R. LeGault offers the flip side of Malcolm Gladwell's bestselling phenomenon, Blink, which theorized that our best decision-making is done on impulse, without factual knowledge or critical analysis. If bestselling books are advising us to not think, LeGault argues, it comes as no surprise that sharp, incisive reasoning has become a lost art in the daily life of Americans. Somewhere along the line, the Age of Reason morphed into the Age of Emotion; this systemic erosion is costing time, money, jobs, and lives in the twenty-first century, leading to less fulfillment and growing dysfunction. LeGault provides a bold, controversial, and objective analysis of the causes and solutions for:
• the erosion of growth and market share at many established American companies, big and small, which appear to have less chance of achieving the dynamic expansion of the past
• permissive parenting and low standards that have caused an academic crisis among our children -- body weights rise while grades plummet
• America's growing political polarization, which is a result of our reluctance to think outside our comfort zone
• faulty planning and failure to act on information at all levels that has led to preventable disasters, such as the Hurricane Katrina meltdown
• a culture of image and instant gratification, fed by reality shows and computer games, that has rendered curiosity of the mind and spirit all but obsolete
• stress, aversion to taking risks, and therapy that are replacing the traditional American "can do" mind-set.
Far from perpetuating the stereotype of the complacent American, LeGault's no-holds-barred analysis asks more of us than any other societal overview: America can fulfill its greatest potential starting today, and we need smart teachers, smart health care workers, smart sales representatives, smart students, smart mechanics, and smart leaders to make it happen. Now is the time to THINK! -- because a mind truly is a terrible thing to waste.
Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With a $40 budget, Daymond had to strategize out-of-the-box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion dollar global phenomenon. But it might not have happened if he hadn't started out broke - with nothing but hope and a ferocious drive to succeed by any means possible.
Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically, and market your ideas more imaginatively. It forces you to be true to yourself, stay laser focused on your goals, and come up with those innovative solutions required to make a meaningful mark.
Drawing his own experiences as an entrepreneur and branding consultant, peeks behind-the scenes from the set of Shark Tank, and stories of dozens of other entrepreneurs who have hustled their way to wealth, John shows how we can all leverage the power of broke to phenomenal success. You'll meet:
· Steve Aoki, the electronic dance music (EDM) deejay who managed to parlay a series of $100 gigs into becoming a global superstar who has redefined the music industry
· Gigi Butler, a cleaning lady from Nashville who built cupcake empire on the back of a family recipe, her maxed out credit cards, and a heaping dose of faith
· 11-year old Shark Tank guest Mo Bridges who stitched together a winning clothing line with just his grandma's sewing machine, a stash of loose fabric, and his unique sartorial flair
When your back is up against the wall, your bank account is empty, and creativity and passion are the only resources you can afford, success is your only option. Here you'll learn how to tap into that Power of Broke to scrape, hustle, and dream your way to the top.
Sun Tzu and Sun Pin's timeless strategic masterpieces are constantly analyzed and interpreted by leaders worldwide. For the first time ever, author D.E. Tarver explains the classic texts, The Art of War by Sun Tzu and The Art of Warfare by Sun Pin, in plain English.
War is the perfect training ground for teaching Sun Tzu's ancient philosophies to attaining victory over an opponent. The Art of War outlines the steps for outwitting the enemy, be it an army of 10,000 or an unresponsive client.
The Art of War teaches leaders strategies to attain victory by: Knowing when to stand up to an opponent, and when to back down. How to be confident without being overly confident. Considering the cost of the campaign before launching an attack. Avoiding an opponent's strengths and striking his weaknesses.
"The one who is first to the field of battle has time to rest, while his opponent rushes into the conflict weary and confused. The first will be fresh and alert. The second will waste most of his energy trying to catch up." Be the first to the battlefield with The Art of War.
THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories.
THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences.
Millionaire maker Dan S. Kennedy, joined by branding experts Nick Nanton, J.W. Dicks and team, show you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending.
• Practical Strategies Revealed: Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples
• E-Factors: 10 surprising Emotional Buy Triggers the affluent find irresistible
• Stop Selling Products and Services: Learn how selling aspirations and emotional fulfillment is more profitable
• StorySelling™: Learn how to scale the affluents' "sales wall"
• Million-Dollar Marketing System: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret (what might have been).
The chapters in atisfaction culminate in Oliver's detailed model of consumption processing and his satisfaction measurment scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
What makes things popular?
If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.
Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Readers with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research.
Every day in business we make decisions. To reduce the risk associated with making these decisions, it's essential to understand your consumer and your market, and this is why we conduct market research. Decisions are not taken in a vacuum; there are competitive products and services in your marketplace, which means that consumers can choose whether or not to buy your product. Some decisions are high risk such as launching a new product, changing the packaging of an existing product, making a price change, changing the creative direction or strategy of the advertising or selling into new markets. How will your consumers react to the decisions you make and how will your competitors respond?
This book takes you through the market research process from initial problem identification through research design, consideration of alternative methodologies, briefing an agency, questionnaire design and approval, to managing the project, analysis and presentation of results.
Whether you use an outside research agency or your own market research or consumer insight department, spending a week to understand the process will give you unique skills which will ensure that you get the research results you need that will address the marketing questions you have.
Each of the seven chapters in Market Research In A Week covers a different aspect:
- Sunday: Market research and project design
- Monday: The research brief and research proposal
- Tuesday: Qualitative market research
- Wednesday: Quantitative market research
- Thursday: Questionnaire and topic guide design
- Friday: Research analysis
- Saturday: Report writing and presentation skills
The Marketing Performance Blueprint is an actionable andinnovative guide to unlocking your potential as a marketer andaccelerating success for your business. With an eye toward themarketing industry's rapid evolution, this book focuses on theprocesses, technologies, and strategies that are redefining themarketing environment. Step by step, you will learn how to buildperformance-driven organizations that exceed ROI expectations andoutpace the competition. Companies are demanding a more technical,scientific approach to marketing, and this guide provides the keyinformation that helps marketing professionals choose the righttools and recruit the right talent to more effectively build brand,generate leads, convert sales, and increase customer loyalty.
Marketers are facing increased pressure to connect every dollarspent to bottom-line results. As the industry advances, thetremendous gaps in talent, technology, and strategy leave manyprofessionals underprepared and underperforming. The MarketingPerformance Blueprint helps bridge those gaps:Align marketing talent, technology, and strategy to reachperformance goalsDrive digital marketing transformation within yourorganizationRecruit, train, and retain a modern marketing teamPropel growth through digital-savvy marketing agencypartnersAdapt more quickly to marketing technology advancementsCreate connected customer experiencesTurn marketing data into intelligence, and intelligence intoactionDevise integrated marketing strategies that deliver realbusiness results
The marketers who will redefine the industry in the comingmonths and years will never stop challenging conventional knowledgeand solutions. Whether in terms of evolved talent, advancedtechnology, or more intelligent and integrated strategies, thesedriven professionals will be in demand as the pioneers of the newmarketing era. The Marketing Performance Blueprint helpsmarketers blaze a trail of their own by providing a roadmap tosuccess.
"Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately."
—Paul Holmes, The Holmes Report
"Marshall has provided much-needed discipline to our newest marketing frontier—a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil."
—Ryan Rasmussen, VP Research, Zócalo Group
"Marshall Sponder stands apart from the crowd with this work. His case study approach, borne of real-world experience, provides the expert and the amateur alike with bibliography, tools, links, and examples to shortcut the path to bedrock successes. This is a reference work for anyone who wants to explore the potential of social networks."
—W. Reid Cornwell, Ph.D., Chief Scientist, The Center for Internet Research
"Marshall is a solutions design genius of unparalleled knowledge and acumen, and when he applies himself to the business of social media, the result is a timely and important commentary on the state of research capabilities for social media."
—Barry Fleming, Director, Analytics & Insights, WCG, and Principal, DharmaBuilt.com
About the Book
Practically overnight, social media has become a critical tool for every marketing objective—from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there . . . if you're applying the right systems and know how to use them.
With Social Media Analytics, you'll learn how to get supremely valuable information from this revolutionary new marketing tool. One of the most respected leaders in his field and a pioneer in Web analytics, Marshall Sponder shows how to:Choose the best social media platforms for your needs Set up the right processes to achieve your goals Extract the hidden meaning from all the data you collect Quantify your results and determine ROI
Filled with in-depth case studies from a range of industries, along with detailed reviews of several social-monitoring platforms, Social Media Analytics takes you beyond "up-to-date" and leads you well into the future—and far ahead of your competition. You will learn how to use the most sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and much more. Sponder concludes with an insightful look at where the field will likely be going during the next few years.
Whether your social media marketing efforts are directed at B2B, B2C, C2C, nonprofit, corporate, or public sector aims, take them to the next step with the techniques, strategies, and methods in Social Media Analytics—the most in-depth, forward-looking book on the subject.
Levi Strauss isn't alone. Too many corporations outsource their understanding of culture to trend hunters, cool watchers, marketing experts, consulting firms, and, sometimes, teenage interns. The cost to Levi-Strauss was a billion dollars. The cost to the rest of corporate America is immeasurable.
The lesson? The American corporation needs a new professional. It needs a Chief Culture Officer.
Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends—from sneakers to slow food to preppies—while developing a systematic understanding of the deep waves of culture in America and the world. The CCO's professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.
Delightfully authoritative, trenchantly on point, bursting with insight and character, Chief Culture Officer is sure to expand your horizons—and your business.
This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people's consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples' lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your company's growth strategy.
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.
The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
Formed in 2002 by Elon Musk, the founder of PayPal and the Zip2 Corporation, SpaceX has already developed two state-of-the-art new launch vehicles, established an impressive launch manifest, and been awarded COTS funding by NASA to demonstrate delivery and return of cargo to the ISS.
This book describes how simplicity, low-cost, and reliability can go hand in hand, as promoted in the philosophy of SpaceX. It explains how, by eliminating the traditional layers of internal management and external sub-contractors and keeping the vast majority of manufacturing in house, SpaceX reduces its costs while accelerating decision making and delivery, controls quality, and ensures constant liaison between the design and manufacturing teams.
This complete summary of the ideas from Joseph Jaffe's book "Flip the Funnel" shows that using the traditional sales funnel, businesses worldwide spend billions on acquiring new customers. You advertise widely to create awareness and then follow up with those that show interest to hopefully stoke their desire for what's on offer. Then, when the time is right, you make them an irresistible offer to get them to take action and buy. Money goes in one end of the funnel and satisfied customers hopefully come out the other end. What if you were to flip that funnel over? What would be the result if instead of spending all that money trying to acquire new customers, you instead spent that same money on making the customers you already have happier by providing them with a superior customer experience? This summary is all customer loyalty and retention.
Added-value of this summary:
• Save time
• Understand key concepts
• Increase your business knowledge
To learn more, read "Flip the Funnel" and discover how to grow your customer base from the inside out.
All companies use information to set strategies and accomplish business objectives. But how many CEOs and CIOs would say they are satisfied that their companies get maximum value from information? Business Transformation reveals how SAS's Information Evolution Model (IEM) can be used together with analytics for groundbreaking results. Author Aiman Zeid provides the necessary information you need to introduce and promote the use of analytics and insight across your organization. Along with examples and best practices of global companies that have successfully been through this process, you'll learn how to identify the starting point and develop a road map for execution.Reveals how to introduce and promote the use of analytics and insights across your organizationWritten by a lead developer at SAS global Business Intelligence Competency Center program and servicesFeatures global case studies and examples
Practical and insightful, this reference provides businesses with an essential blueprint for creating improvements that optimize business returns and put the potential of data analytics to work.
The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers.
What's the solution? A/B testing.
A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and, in doing so, can sometimes double or triple their conversion rates. Testing has been fundamental in driving the success of Google, Amazon, Netflix, and other top tech companies. Even Barack Obama and Mitt Romney had dedicated teams A/B testing their campaign websites during the 2012 Presidential race.
In the past, marketing teams were unable to unleash the power of A/B testing because it required costly engineering and IT resources. Today, a new generation of technology that enables marketers to run A/B tests without depending on engineers is emerging and quickly becoming one of the most powerful tools for making data-driven decisions.
Authors Dan Siroker and Pete Koomen are cofounders of Optimizely, the leading A/B testing platform used by more than 5,000 organizations across the world. A/B Testing: The Most Powerful Way to Turn Clicks Into Customers offers best practices and lessons learned from more than 300,000 experiments run by Optimizely customers. You'll learn:What to testHow to choose the testing solution that's right for your organizationHow to assemble an A/B testing dream teamHow to create personalized experiences for every visitorAnd much moreMarketers and web professionals will become obsolete if they don't embrace a data-driven approach to decision making. This book shows you how, no matter your technical expertise.
The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or computers, and most people have their mobile phones with them at all times—along with their tablets, smartwatches, media players, and navigation devices. The continuous surge of mobile innovation provides unprecedented access to real-time consumer behaviour. Mobile market research allows users to reach more people, engage more people, and collect more valuable data as respondents are free to engage at their own pace, on their own time.
Industry forerunners Ray Poynter, Navin Williams, and Sue York employ decades of study to examine the present and future state of mobile market research, as well as the advantages and disadvantages of various approaches. This book contains clear, comprehensive knowledge for those who implement, utilise, and study the field. Readers will learn:The characteristics, scope, and importance of mobile market researchPurposes and effects of principal tools like brand tracking, ad testing, customer satisfaction research, and research technologyHow mobile devices are used for qualitative and quantitative research by way of online focus groups, online discussions, mobile diaries, mobile ethnographies, and mobile surveysAspects and implications of mobile computer interviews, mobile phone interviews, mixed-mode research, international mobile research, and research using passive data, panels, lists, and communitiesThe significance of the mobile ecosystem, market research ethics, and research on research
Designed to be accessible and helpful for beginners and advanced users alike, The Handbook of Mobile Market Research is an extensive guide to one of the most promising, dynamic methods of data collection.
Based on extensive interviews with the scientists, engineers, administrators, and executives who lived the story, this riveting chronicle details PARC's humble beginnings through its triumph as a hothouse for ideas, and shows why Xerox was never able to grasp, and ultimately exploit, the cutting-edge innovations PARC delivered. Dealers of Lightning offers an unprecedented look at the ideas, the inventions, and the individuals that propelled Xerox PARC to the frontier of technohistoiy--and the corporate machinations that almost prevented it from achieving greatness.
This complete summary of the ideas from Seth Godin's book "Unleading the Ideavirus" shows that instead of using expensive mass advertising, the most effective way to market products and services in a network enabled economy is to create highly satisfied early customers – and then provide them with the tools, incentives and rewards they need to market your product or service to everybody else. In his book, the author explains that the companies that achieve this will create and unleash an Ideavirus - a marketing vehicle that acts just like a biological or computer virus as it spreads and propagates from one person to another. This summary will teach you how to create this Ideavirus and the benefits that it will bring for your business.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Unleashing the Ideavirus" and discover the key to creating the most effective marketing campaign available.
Dichter's survey and analysis of behavior ranges widely. He examines everyday matters of product choice, as well as such broad civic issues as voter participation, religious toleration, and racial understanding. He shows that in order to achieve socially constructive goals, it is necessary to move beyond theological exhortation, which takes an unrealistic view of human morality, as well as beyond the limits of empirically oriented social science research, which only deals in appearances. Dichter sees human action as rooted in irrational and often unconscious motivation, which can usually be uncovered if the correct approach is used. In his consumer research, he analyzes the nonutilitarian importance of objects in everyday life, as well as how products and materials become bound with emotional resonance or acquire different meanings from different contexts or points of view. Dichter shows that success depends on the satisfaction of desires and a movement beyond the ethic of work and saving. Arguing that in an increasingly technological world, progress and social harmony are materially based, he advocates a morality of the good life in which prosperity and leisure lead to greater human self-assurance in the face of change.
First published in 1960, The Strategy of Desire is especially timely in the age of the Internet and ever-increasing effect of sophisticated computer technology on consumer culture.
Ernest Dichter (1907-1991) was consulting psychologist for the Columbia Broadcasting System from 1943 to 1946, president of the Institute for Motivational Research, and founder of Ernest Dichter Associates International. His books include, The Psychology of Everyday Life, Handbook of Consumer Motivation, Motivating Human Behavior, and The Naked Manager. Arthur Asa Berger is professor of broadcast and electronic communication arts at San Francisco State University.
How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumers' perception and drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes.
Absolute Value answers the pressing questions of how to influence customers in this new age. Simonson and Rosen point out the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides a totally new way of thinking about marketing.
Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again.
Products are important, of course. For decades, businesses sought competitive advantage almost exclusively in activities related to new product creation. They won by building bigger factories, by finding cheaper raw materials or labor, or by coming up with more efficient ways to move and store inventory—and by inventing exciting new products that competitors could not replicate.
But these sources of competitive advantage are being irreversibly leveled by globalization and technology. Today, competitors can rapidly decipher and deploy the recipe for your product's secret sauce and use it against you. "Upstream," product-related advantages are rapidly eroding.
This does not mean that competitive advantage is a thing of the past. Rather, its center has shifted. As marketing professor Niraj Dawar compellingly argues, advantage is now found "downstream," where companies interact with customers in the marketplace.
Tilt will help you grasp the global nature of this downstream shift and its profound implications for your strategy and your organization. With vivid examples from around the world, ranging across industries and sectors, Dawar shows how companies are reorienting their strategies around customer interactions to create and capture unique value. And he demonstrates how, unlike product-related advantage, this value is cumulative, continuously building over time.
In an increasingly customer-centered world marketplace, let Tilt serve as your guide to shifting your strategy downstream—and achieving enduring competitive advantage.
Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.)
We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering.
We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions.
What's New In the 2nd Edition
While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, howeverUpdated the examples and references. Added new content on customer lifetime value and customer valuation methods. Added several new pricing models. Added new material on "reverse perceptual mapping" to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering. Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0.
Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.
The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as:Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free Online Examination!
The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You're already on your way to Web marketing mastery!
In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative visionary and former co-CEO of Barneys New York, have uncovered surprising and universal patterns and trends. They systematically parse the successes and failures of the last few decades -- in music and fashion, magazines and food, spirits and hip-hop culture. Their discoveries are pulled together in this definitive book on the commerce of cool.
Nike and Target endure as relevant brands not because of a shortsighted and gimmicky campaign. A dash of bling and a viral website don't amass long-term value. Brands are effectively developed when companies take substantial risk -- and face the possibility of real failure -- in order to open up the opportunity for real success.
Chasing Cool includes interviews with more than seventy of today's most respected innovators from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner dig beneath the surface and reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Readers will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace.
"Simply chasing cool is really a bad idea; inspired by cool is a great idea. Walk the street, see what's going on, and spit it out in your own way. Don't do it because you research it, do it because you breathe it."
-- Russell Simmons, chairman and CEO of Rush Communications
"I can't imagine having to hire a so-called Cool Hunter. If I had to go to someone else to be cool, I'd just pack up my bags and find a new profession."
-- Tony Hawk, professional skateboarder
"It's possible to be both mainstream and edgy. You can be the Goliath but you always have to think and behave like the David."
-- Scott Bedbury, former Nike and Starbucks marketing executive
"I love looking at trend reports because then I know exactly what I shouldn't be doing."
-- John Demsey, group president, Estée Lauder, MAC Cosmetics, Prescriptives, Sean John, and Tom Ford Beauty
"I don't believe in creation by committee. I think it's impossible."
-- Bonnie Fuller, chief editorial director and executive vice president of American Media Inc.
"We had to make a big decision at MTV when I was there. Do we grow old with our audience or are we going to be the voice of young America? We made the decision to be the voice of young America, which meant we had to let people grow out of MTV."
-- Bob Pittman, cofounder of MTV, former president of AOL
When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
Building Customer-Brand Relationships is themed around the four key elements marketing communicators use in developing programs--audiences, brands, delivery, and content--but provides an innovative approach to marketing communications in the push-pull marketplace that combines traditional outbound communications (advertising, sales promotion, direct marketing, and PR) with the inbound or pull media of Internet, mobile communications, social networks, and more. Its customer-centric media planning approach covers media decision before dealing with creative development, and emphasizes measurement and accountability. The text's concepts have been used successfully around the world, and can be adapted and adjusted to any type of product or service.
This is a book about reality—an unpleasant reality that noone seems to want to address. A large number of the population washit with substantial loss of income and savings during the recenteconomic meltdown. Many feel that they have no way to build backtheir savings in order to retire comfortably and securely. Many nowbelieve that there just isn't enough time left to turn it around.How to Become Filthy, Stinking Rich Through NetworkMarketing is for those who refuse to accept this nonsense.
With such a confusing array of home business opportunities andso many millions caught in the financial meltdown, there has neverbeen a more important time for due diligence and a proven path tofollow. In How to Become Filthy, Stinking Rich Through NetworkMarketing you will learn how to:Select the right networking company based on expert advice andsolid criteriaThrive as an entrepreneurDeal with fear, rejection, inertia, and naysayersBuild professional habits that drive successLead, motivate, and serve your teamRecruit with rejection-free strategies
Learn how to develop an entrepreneurial spirit through networkmarketing in order to build dramatic prosperity today.
Today, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn't, and use that information to become more effective in the future.
That's where this groundbreaking marketing guide comes into play.
From POSSIBLE, one of the world's most successful digital marketing agencies, Does Your Marketing Work? reveals 10 easy-to-understand principles for building a higly creative organization that thrives on data. You'll learn how to how to set business goals, inspire great ideas, find the right people, measure what matters, and act on insight. The book explains how to evaluate everything from simple projects to long-term brand vitality--all the while keeping the field wide open for brilliant creative work.
With a device he calls STAS (Short Term Advertising Strength)--a measure of the immediate effect of advertising on sales--the author demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by more than 50 percent. He exposes sales promotions as wasteful, especially when they are unsupported by advertising, and also demonstrates the strong synergy that can operate between advertising and promotion when they are planned and executed in an integrated fashion. When Ads Work offers eye-opening research and practical information that no one who studies advertising or spends advertising dollars can afford to ignore.
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Pragmalytics helps you address this challenge with practical techniques and real-world examples, to help you better navigate the modern marketing forest among ever-denser thickets of data, channels, and tools.
"This is really good... full of common sense approaches that not only blend analytics and creativity, but hold everyone's thinking to a behavioral set of imperatives... a grounded human starting place that lets you make better decisions."
-Ben Kline, ex CSO/CMO, Leo Burnett
"This is a must read for business executives confronting the digital imperative. Brea's lively prose is on-point, provocative, and actionable."
-Bob Neuhaus, Global Sector Head - Financial Services, TNS
"This book presents practical advice with good examples and an easy-to-read style. I recommend it to senior marketing executives trying to approach multi-channel strategies in a more manageable way."
-Jeffrey Hupe, Founder, Phronesis Group, LLC, and former VP Global Strategy and Innovation, The Nielsen Group
Packed with proven strategies covering such topics as; Website Promotion, Search Engine Optimization and Social Media Marketing. This Box Set contains all three books in this series, contained in a single paperback book, all for one great low price!
1. Website Marketing & Promotion is the first book in this series, introducing key web promotion concepts, and concentrates on essential information for creating and marketing a successful website, e-commerce store, or other online business.
Make money on the internet and increase your sales with these core promotional strategies and concepts for increasing the flow of targeted traffic and converting this traffic into leads, prospects and sales for your business.
2. How to Search Engine Optimization, the second book in this series provides valuable insight into search engine optimization (SEO) techniques that will help you tap into the vast FREE traffic offered by search engines by following some simple steps designed to help push your website up in the search rankings.
SEO - Search Engine Optimization is the term given to obtaining traffic for your website from "organic" free listings in search engine result pages (SERPS). Google, Yahoo and Bing all show these pages when a user enters a search term or phrase into a search box located on one of these search engines. The key to search optimization, and tapping into this free traffic, is to get your website listed as high as possible in these search pages for keyword(s) related to your company or business.
3. Social Media Marketing. In this third edition of the Internet Marketing Cheat Sheets series we take a look at Social Media Marketing and how to leverage this rapidly expanding medium to help promote and market your brand, products and website via social networking, and the impact it can have on your SEO and search engine rankings.
Some benefits of using social networking correctly include; increased communication for business or other organizations, improved brand awareness, and often improves customer service and support. Additionally, social networking serves as a low cost platform for organizations to implement online marketing campaigns.
Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday's first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today.
Trust Me, I'm Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business.
Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday.
As he explains, "I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I'm tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I'm pulling back the curtain because it's time the public understands how things really work. What you choose to do with this information is up to you."
Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette.Approach Facebook's complex environment with clear, actionable itemsMake sense of the social networking worldBe familiar with the technologies you need for social network marketingExplore tactics for using Facebook features, functionality, and protocolsLearn how to set specific campaign goalsDetermine which Facebook features are relevant to your campaignsPlan and execute Facebook marketing strategiesMeasure the results of your campaigns with key performance indicators
Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow.
#AskGaryVee showcases the most useful and interesting questions Gary has addressed on his popular show. Distilling and expanding on the podcast's most urgent and evergreen themes, Gary presents practical, timely, and timeless advice on marketing, social media, entrepreneurship, and everything else you've been afraid to ask but are dying to know. Gary gives you the insights and information you need on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy—and even buying wine.
Whether you're planning to start your own company, working in digital media, or have landed your first job in a traditional company, #AskGaryVee is your essential guide to making things happen in a big way.
"He is the conduit between corporate America and rap and the streets-he speaks both languages." -Jay-Z
"It's amazing to see the direct impact that black music, videos and the internet have had on culture. I've seen so many people race to the top of pop stardom using the everyday mannerisms of the hood in a pop setting. It's time to embrace this phenomenon because it ain't going nowhere!" -Kanye West
When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers (Beyoncé for Tommy Hilfiger's True Star fragrance, and Justin Timberlake for "lovin' it" at McDonald's), Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. And Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce.
The Tanning of America provides that very translation guide. Drawing from his company's case studies, as well as from extensive interviews with leading figures of multiple fields, Stoute presents an insider's view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream. He shows how he bridges the worlds of pop culture, brand consulting, and marketing in his turnkey campaigns offers keen insight into other successful campaigns-including the election of Barack Obama-to illustrate the power of the tan generation, and how to connect with it while staying true to your core brand.
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
"For beginners and professionals in search of answers." -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service, The George Washington University
"A 'must read' for every business major and corporate executive." -- Clarence Brown, former Acting Secretary, U.S. Department of CommerceThe Biggest Companies. The Boldest Campaigns.
The most comprehensive book of its kind, The Big Book of Marketing is the definitive resource for marketing your business in the twenty-first century. Each chapter covers a fundamental aspect of the marketing process, broken down and analyzed by the greatest minds in marketing today. For the first time ever, 110 experts from the world's most successful companies reveal their step-by-step strategies, proven marketing tools, and tricks of the trade—fascinating, exclusive, real-world case studies from an all-star roster of companies, including:
ACNielsen * Alcoa * American Express * Amtrak * Antimicrobial * Technologies Group * APL Logistics * Arnold * AT&T * Atlas Air * Bloomingdale's * BNSF * Boeing * Bristol-Myers Squibb * Burson-Marsteller * BzzAgent * Caraustar * Cargill * Carnival * Coldwell Banker * Colgate-Palmolive * Colonial Pipeline * Con-way * Costco * Dean Foods * Discovery Communications * Draftfcb * DSC Logistics * DuPont * Edelman * ExxonMobil * Fabri-Kal * FedEx Trade Networks * Fleishman-Hillard * Ford * Frito-Lay * GE * Greyhound * Hair Cuttery * Hilton * HOLT CAT * IBM * Ingram Barge * Ingram Micro * International Paper * John Deere * Kimberly-Clark * Kodak * Kraft * L.L.Bean * Landor * Long Island Rail Road * Lulu.com * Mars * MCC * McCann * McDonald's * McKesson * Nationals * NCR * New York Times * Nordstrom * Ogilvy Action * OHL * 1-800Flowers.com * Overseas Shipholding Group * Owens Illinois * P & G * Papa John's * Paramount Pictures * Patagonia * PepsiCo * Pfizer * Porter Novelli * RAPP * Ritz-Carlton * Safeway * Saks Fifth Avenue * Sara Lee * SC Johnson * Sealed Air * Sears * Silgan * Skyhook * Snap-on Tools * Southwest * Sports and Leisure * ResearchGroup * Staples * Stoner * Supervalu * Synovate * Tanimura & Antle * TBWA * Tenet Healthcare * Texas Instruments * 3M * ToysRUs * Trader Joe's * Tupperware * Under Armour * United Airlines * United Stationers * Verizon * VISA * Weyerhaeuser * Wilson Sporting Goods * Wunderman * Xerox * Y&R * Zappos.com
No matter what business you're in--from retail and manufacturing to service and nonprofit--The Big Book of Marketing offers the most practical, hands-on advice you'll ever find . . . from the best in the business.
Anthony G. Bennett taught marketing at Georgetown University. With three decades of experience in the field, he has held a variety of key marketing positions at Fortune 500 companies, including AT&T and others. He resides in McLean, Virginia.
The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.
After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you.
One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause.
The Winning principles you will learn include:Making People Feel ImportantEverything is NegotiableDealing with Difficult PeoplePersuasion in ActionWhat Sets You Apart from the RestNuggets of WisdomPresented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!
Almost every failed startup has a product. What failed startups don't have are enough customers.
Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth.
"If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder
The number one traction mistake founders and employees make is not dedicating as much time to traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail.
We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction.
"Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist
Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction.
Keywords: FMCG , History, Manufactures, Brands, Innovation, Global, Consumer, Retail, Market, Emerging Markets, Coke, Colgate-Palmolive, Danone, Dean Foods, Estée Lauder, General Mills, Heinz, Henkel, Kellog, Kimberly-Clark, Kraft, L'Oréal, Mars, Nestlé, Procter & Gamble, Pepsi, Reckitt Benckiser, Unilever
This is the digest version in English of "A Research for the Information and Media Society of Japan" edited by the Media Innovation Lab, Dentsu Innovation Institute.* The original Japanese edition, which offers a wide range of data sets and in-depth commentaries for key industries, has served as a very good reference book for all those interested in grasping the landscapes of information and media industries in Japan. Published every year, the latest 2016 edition marks the 23rd publication.
The English edition is reorganized from the Japanese and has been released for the third time as an e-book, with the first release being in 2014.
* Dentsu Innovation Institute is the think-tank department of Japan's largest advertising agency, Dentsu Inc. Media Innovation Lab conducts original and proprietary studies on a variety of fields related to media, publishes key findings and insights, and offers advisory and consulting services to the clients involved in the information and media industries.
Invisible Influence by Jonah Berger is a close examination of the psychology behind behavioral decisions related to identity and branding. Many decisions that the average person makes every day are deeply impacted by factors of which they are seldom aware. A person is likely to understand that others are influenced by suggestion but unlikely to recognize when the same factors can influence a personal decision.
Familiarity is a strong motivator for choices. People think more favorably about the things they see frequently even if they are unaware that they have seen them. They are also more likely to conform to group consensus, which can lead to increased popularity of popular products but can cause individuals to avoid contradicting a group that agreed on the wrong choice.
Individuals differentiate themselves from others by choosing unfamiliar options intentionally. Privately, the same people will make similar choices as the rest of the group…
PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book.
Inside this Instaread Summary of Invisible Influence by Jonah Berger | Includes Analysis
· Overview of the Book
· Important People
· Key Takeaways
· Analysis of Key Takeaways
About the Author
With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.
Visit our website at instaread.co.
In a world where customers regard flawless products as a given, service is the key differentiator between competitors in any field.
From Berry's exacting study of fourteen mature, highly successful, labor-intensive companies comes an astonishing revelation: the single most important factor in building a lasting service business is not a matter of savvy business practice, but of humane values. In all fourteen award-winning companies -- Bergstrom Hotels, The Charles Schwab Corporation, Chick-fil-A, The Container Store, Custom Research Inc., Dana Commercial Credit, Dial-A-Mattress, Enterprise Rent-A-Car, Midwest Express Airlines, Miller SQA, Special Expeditions, St. Paul Saints, USAA, and Ukrop's Super Markets -- values-driven leadership connects with strategic focus, executional excellence, control of destiny, trust-based relationships, generosity, investment in employee success, acting small, and brand cultivation to drive customer satisfaction, innovation, and growth. Dedicating a chapter to each of these nine drivers, this book is the most far-reaching and insightful vision ever presented of the principles and step-by-step actions that continuously bring success to life in a company.
Berry's comprehensive model reveals the soul that underlies the strategies and day-to-day operations of great service companies, guiding the thousands of daily decisions of individual employees. Clear, compelling, pathbreaking, Discovering the Soul of Service is essential reading for managers everywhere.
In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:
Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?
Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves?
Can "Cool" brands, like iPods, trigger our mating instincts?
Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product?
Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars?
Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced – or turned off – by marketers' relentless attempts to win our loyalty, our money, and our minds.
These are trick questions. Imagine a hundred potential customers in the same store, each holding a stopwatch. Some of their stopwatches are ticking very fast (grabbing a bottle of wine before a party), some glacially slow (agonizing over the perfect bottle for a first date). Some, in fact, aren't ticking at all.
For today's savvy marketers understanding how much time and energy consumers are willing to spend shopping for their product or service is the single most important (yet overlooked) factor in maximizing sales.
After years of advising clients who sell everything from all-natural fruit juice to health insurance, John Rosen and AnnaMaria Turano have learned that capturing a consumer's attention at precisely the right time and holding it through the purchase decision requires a strategy that they call Stopwatch Marketing. It is the method of adjusting your marketing strategies to match the shopping styles of your customers.
Stopwatch Marketing unveils a systematic way to capitalize on four different types of shopping styles—Recreational, Painstaking, Impatient, and Reluctant. Rosen and Turano also share the stories of how America's top brands put the concept of Stopwatch Marketing to work for them. You'll learn how:Goodyear turned Assurance with TripleTred tires into a billion-dollar success story built on a shopping cycle that takes less than an hour.Roto-Rooter became the only legitimate brand in its category by controlling the typical Yellow Pages users' 50-second search pattern.Whole Foods reinvented the supermarket shopping experience to slow down their customers' clocks.Microsoft exploits shoppers' reluctance to spend time researching alternatives to their Office software.Lexus begins targeting customers up to a year before they set foot inside a dealer showroom.
In a world where consumers are assaulted with thousands of different marketing messages every day, the biggest challenge is to align the content and timing of your messages to the amount of time buyers have for hearing them.Stopwatch Marketing shows how to do just that and increase your bottom line as a result.


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Pellegrini and Austin pick up monthly awards
Manchester City manager Manuel Pellerini and Queens Park Rangers striker Charlie Austin have picked up the EPL manager and player awards for the month of December.
Pellegrini saw off competition from Jose Mourinho, Louis van Gaal and Arsene Wenger to pick up the manager of the month award for the third time. The Chilean manager guided his team to five successive victories and a draw in December to cut an eight-point gap on leaders Chelsea down to only a single point by the end of the month.
Austin picked up the award for the first time after scoring five of QPR's 6 goals in December. The QPR forward is the top scoring Englishman in the EPL with 13 goals and is only two behind leading scorer Diego Costa.
"To win awards like this is very pleasing," Austin told the club's website. "I just try to work as hard as I can and score as many goals as I can for QPR.
"But it's not all about me – it's a team game – and my team-mates deserve as much credit as I do for this award. All I am focused on is helping QPR gain as many points as possible and if I'm scoring goals, that's great.
"I've scored 13 so far in the Premier League and I'm really pleased with where I am. Hopefully it can continue and we can start climbing the table as quickly as possible."
Man City sign Bony from Swansea
EPL champions Manchester City have signed Wilfred Bony from Swansea for a deal that could be worth up $42.6m.
Bony has agreed a four-and-a-half year deal at City, which ties him down to the club until 2019, and will don the number 14 shirt.
"It's a great feeling for me, it's a big honour to be here and it's a great challenge," the 26-year-old said.
The two clubs agreed the terms of the transfer at the weekend, with £38m cash up front and a further $4m in performance-related add-ons.
Bony is currently on duty with the Ivory Coast at the African Cup of Nations and may have to wait until mid-February to make his City debut depending on how well his country does at the competition.
"As a player it's always good to be part of one of the biggest clubs in the world and it's a good opportunity for me to be in that situation now – I'm really proud," Bony told Manchester City's website.
"I felt excited to wait for this moment and now it's come, it's fantastic.
"I think it's a great decision for me – Manchester City are in the Champions League. It's a motivation for me to give my maximum to be in that place."
City boss Manuel Pellegrini added: "He is an intelligent footballer who has skill and power. His goals record has been excellent since he came to England."
"He adapted very quickly to the game here and I think he will settle in at City quickly. We now have four top-class strikers and I am looking forward to seeing them work together."
Bony signed for Swansea from Vitesse Arnhem for $18.26 in 2013, scoring 25 goals in 54 appearances.
Defoe signs for Sunderland
Sunderland have signed striker Jermain Defoe from MLS club Toronto on a three-and-a-year deal.
The deal sees Defoe, 32, reunite with Sunderland coach Gus Poyet who he played with at Tottenham.
Poyet said: "His exceptional goal-scoring record speaks for itself."
United States international Jozy Altidore, 25, moves back to the MLS with Toronto as part of the deal.
Defoe could potentially make his debut against his former club Tottenham at White Hart Lane if international clearance is received by 13.45 GMT on Saturday.
"It is a great club and I've always enjoyed coming up here and playing against Sunderland because of the stadium and the supporters," the striker said.
"It is a great place to play and I'm really looking forward to it."
Defoe signed for MLS side Toronto FC last January and had an impressive first season scoring 11 goals in 16 appearances for the Canadian side.
Week 21
My Predictions
|Sunderland v Liverpool
|Burnley v QPR
|Chelsea v Newcastle
|Everton v Man City
|Leicester v Aston Villa
|Swansea v West Ham
|West Brom v Hull
|Crystal Palace v Tottenham
|Arsenal v Stoke
|Man Utd v Southampton
A correct result (picking a win, draw or defeat) is worth ONE point. Getting the exact score correct earns THREE points.
Last week I got FOUR correct results, including ONE perfect score to give me a TOTAL score of 6-points.
Week 22
My Predictions
|Aston Villa v Liverpool
|Burnley v Crystal Palace
|Leicester v Stoke
|QPR v Man Utd
|Swansea v Chelsea
|Tottenham v Sunderland
|Newcastle v Southampton
|West Ham v Hull
|Man City v Arsenal
|Everton v West Brom
QPR v Man Utd
Both these sides lost last week and will be hoping to bounce back with a positive performance and result this week.
QPR lost away to Burnley last week to continue their dismal form away from home. The Hoops have failed to pick up a single point away from home this season and the only reason they are still within touching distance with other teams is because of their good home form—QPR have the eighth best home record in the EPL.
Manchester United's ten game unbeaten run came to an end with a 0-1 home defeat to Southampton. The Red Devils dominated possession, but were frustrated by a well organized Southampton team and in the end failed to muster a single attempt on target.
QPR defender Armand Traore is ruled out with a toe injury, while Sandro and Yun Suk-Young remain sidelined with injuries, but midfielder Niko Kranjcar has recovered from a thigh complaint.
Manchester United forward Robin van Persie is a doubt with an ankle injury, meaning on-loan striker Radamel Falcao could return to the starting line-up. Rafael and Marcos Rojo could also feature after recovering from injuries.
Manchester United will be favorites for this game, but QPR have shown they are a more than a match for anyone in their own backyard, so United will have to be wary. If Louis van Gaal continues with the 3-5-2 system I think United will struggle, but the Red Devils have never lost an EPL game to QPR (W11 D2) and with QPR's defense still looking leaky I expect them to just edge this one.
Prediction: 2-3
Swansea v Chelsea
Swansea drew 1-1 at home to West Ham last week and are without a win in their last three EPL games. However, the Swans are playing relatively well and will feel a win is just around the corner. However, they will need to sign a striker after selling Wilfred Bony to Manchester City, because without his goals they could really begin to struggle.
Chelsea bounced back from their defeat to Tottenham with a win at home Newcastle. The Blues scored either side of half-time to open a two-point gap at the top of the EPL.
Bafetimbi Gomis is likely to lead the frontline as Swansea begin life without Wilfred Bony. Jonjo Shelvey is suspended and Ki Sung-yueng on international duty, but Gylfi Sigurdsson and Jefferson Montero should both feature after retuning from injury.
Petr Cech is likely to start in goal for Chelsea, as Thibaut Courtois continues his recovery from a broken thumb. Meanwhile, Cesar Azpilicueta is definitely out with a groin strain picked up in last week's win against Newcastle.
Swansea have never beaten Chelsea in the EPL (D2 L5) and you have to go back to 1981 for their last win in a league against the Blues. But the Swans are playing decent stuff at the moment and will give Chelsea a tough game. Nevertheless, without a top quality striker in their side I think they will struggle to trouble the EPL leaders and I expect the Blues to win this game relatively comfortably.
Prediction: 0-2
Tottenham v Sunderland
Tottenham's eight game unbeaten run came to an end last weekend with a 2-1 loss away to London neighbors Crystal Palace. Spurs dominated and took the lead with Harry Kane once again the scorer, but they looked far from comfortable and in the end will be happy the game only ended up 2-1.
Sunderland's poor run of results continued with a 0-1 defeat at home to Liverpool. The Black Cats didn't put up much of a fight and are now without a win in their last four games.
Tottenham will be without midfielders Erik Lamela and Ryan Mason who remain sidelined with injuries.
Sunderland new striker Jermaine Defoe does not appear to have signed in time to face his former side. Liam Bridcutt is suspended, but striker Stephan Fletcher is fit again and could return to the starting fold.
You are never quite sure which Tottenham side will turn up at the moment, but the north Londoners are unbeaten in their last nine meetings with the Black Cats, and with Harry Kane seemingly scoring every week I think Spurs will easily win this game.
Prediction: 2-0
Man City v Arsenal
Manchester City drew 1-1 away to Everton to fall two-points behind EPL leaders Chelsea. The Champions took the lead through midfielder Fernandinho, but were soon pegged back when keeper Joe Hart ventured into no man's land, allowing Steven Naismith to head into an empty net.
Arsenal avenged their 3-2 defeat away to Stoke with a comprehensive 3-0 win at home against the Potters. The Gunners started brightly and took the lead early on when Alexis Sanchez crossed for Koscienly to head. The Chilean forward was at the heart of all of Arsenal's good play and added two more himself to round off a good day at the office.
Manchester City midfielder Samir Nasri is unfit to face his former side, while forward Edin Dzeko is doubtful through injury. However, Sergio Aguero and club captain Vincent Kompany are both fit again and could return to the staring line-up.
Arsenal defender Mathieu Debuchy and midfielder Mikel Arteta have been ruled out for three months after surgery. Kieran Gibbs is doubtful with a heel problem, but Calum Chambers is expected to return following illness.
Both these sides are in good form and have an array of attacking talent, so we could be in for a blockbuster on Sunday. Man City are undefeated in their last five EPL meetings against Arsenal, and thumped them 6-3 at the Etihad last season. However, that defeat was the Gunners only defeat in six visits to the Etihad, so they won't be shaking in their boots.
Neither of these sides are defending well so I think both teams will score, but I feel City have a bit more steel about them and that's why I'll back them to edge this one.
Prediction 2-1

subset: commoncrawl


text: An ostentatious Classic Controller Pro isn't the only bonus you'll get for picking up Goldeneye 007's "Classic Edition" bundle. You'll also get immediate access to the "Classic Conflict" multiplayer mode, in which players will pick from eight classic characters (Jaws, Oddjob, Baron Samedi, Dr. No, Scaramanga, Red Grant, Rosa Klebb and Blofeld), respawning as a different character after each death. Non-Classic Edition buyers will get to play Classic Conflict as well, but they'll have to unlock it by achieving level 35 in online multiplayer. And why spend all that time playing the game you bought, when you could just pay more?[/p] Source (Joystiq) I hate crap like this


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Knowledgebase: ParkAdmin
Data dump on Mobile Units
Posted: 22-Nov-12 12:05pm
On the Sync tab there is a data dump button.
When you click it, it asks for a date to start the dump. Once selected it creates 2 files at the root of the file system named: Vehicles_DataDump.txt and Violations_DataDump.txt
The files are much smaller than the database since they contain only the recent (filtered by the date) records. The format is plain text so it can also be easily viewed.
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My first Fix – review
Have you tried Stitch Fix? Here's my experience, so far.
Have you tried Stitch Fix? Here's my experience, so far.
Why I'm glad I don't have garage sales.
What's the lifespan of a sports bra?
Put the sale item in the basket, and hit buy.
It's December 18, are you still shopping for presents?! Here's 9 things I love to consider as options for the one(s) you're shopping for!
Disclosure: I am a participant in several affiliate advertising programs; this post does contain affiliate links. I will only link you to things that I love, or have given an honest review about, so that you may take a look for yourself. I earn a small commission, at no extra cost to you, to help…… Continue reading Five Things Friday – 12/16/2016
There are different types of underwear, some people have various styles for various types of outfits. I'm no different. Some people don't wear underwear, and that's completely cool! That option might be too cool for some people! So, I realized today, I have different types of sport underwear depending on the activity I'm doing. For yoga,…… Continue reading Underwear
A little over a week ago my dad asked if I wanted to go camping (in a big camper) Father's Day weekend. I immediately said yes!! Parameters: leave around noon Friday, pack light, and campfires. Planning ahead isn't necessary for a weekend getaway for me and I'm so thankful for that. I've missed out on…… Continue reading When a runner goes camping


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What's New at Target Health Inc.?
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Annual DIA Meeting Chicago
Target Health will again be exhibiting at DIA this year. We will be at Booth 1464 and 1466, as always by the Food Court. This year we will be featuring our full paperless clinical trial suite of software tools and will share some operational results from an ongoing clinical trial under a US IND.A
To make appointments and or more information about Target Health contact Warren Pearlson (212-681-2100 ext. 104). For additional information about software tools for paperless clinical trials, please also feel free to contact Dr. Jules T. Mitchel or Ms. Joyce Hays. The Target Health software tools are designed to partner with both CROs and Sponsors. Please visit the Target Health Website at: www.targethealth.com
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The Importance of Geography
Welcome to our GerDora Photography blog we call "The Importance of Geography" (more about this title on a later post). Every image has a story and on this blog we intend to share with you some of the anecdotes behind the fine art images we create, the circumstances behind them, where they were taken, and their personal significance. Through our chronicles, we hope that you will get to know us and appreciate our work. We invite you to let us know your thoughts and feelings about our photography.
We Are Back!
Glad to be back for the 2018 art festival season! We start out with two back-to-back art festivals. On Saturday, May 19, 2018, Gerry and Dora from GerDora Photography will be at the Fifth Annual Art in the Burg in downtown Middleburg, Virginia. This art celebration will showcase over 20 local and regional artists along Madison St. from 10 am to 4 pm.
Gerry and Dora
GerDora Photography Releases "Beyond DC, Beautiful Northern Virginia" 2018 Calendar
It has become a tradition! We HAD to come up with our new Beyond DC, Beautiful Northern Virginia calendar because it is now expected by so many and we so enjoy putting it together. We are very grateful for the great reception.
As the two previous years, this 2018 limited edition 8½ X 11 wall calendar includes 12 of our fine art images showcasing the beauty of our region.
Prepare for the New Year and enjoy a new local site every month.
Get one for yourself and for your friends and family. Good idea for a stocking stuffer for the holidays!
Preview the fine art images included in the calendar here. Order yours before they are sold out!
Warm regards,
Gerry and Dora
GerDora Photography at Leesburg's Arts in the Alley, Saturday, July 29, 2017
Very excited to be part of Leesburg's first annual "Arts in the Alley" on Saturday, July 29, 2017. Gerry and Dora from GerDora Photography will bring their fine art photography to this street fair of arts, crafts, and musical talents in the alley between the town garage and the backs of businesses on King Street, Loudoun and Market Streets. We are going to be on Loudoun Street from 10 am to 6pm.
Historic Leesburg has become a very popular destination for locals and visitors offering a variety of shops, restaurants, and interesting sites.
The "Arts in the Alley" event will feature 82 arts and craft vendors from the local area, two stages of live bands, roaming performances, a poetry slam, kids arts activities, chalk art demonstrations, and more!
Admission is free and free parking will be available in the Town Hall Parking Garage and the Church Street parking lot.
Looking forward to seeing you there! Please stop by and say hello!
Dora and Gerry
GerDora Photography at Winchester's aMuse Art and Craft Festival May 27 & 28, 2017
Join Gerry and Dora from GerDora Photography at the second annual aMuse Art and Craft Festival at the gardens of the Museum of the Shenandoah Valley (MSV) in Winchester, VA on May 27-28 from 10am to 5pm on both days.
#amuseartfair2017 #amuseartfair #amusewinchester
Olden Times Exhibit Now at Old Ox Brewery; Reception 7 April at 7pm
Pleased to announce that Dora's Olden Times Exhibit of fine art photography on canvas is now open at the Old Ox Brewery located at 44652 Guilford Dr, Unit 114, Ashburn, Virginia 20147. The exhibit will continue through May and is part of the artWorks exhibit program sponsored by the Loudoun Arts Council.
An expanded version of this exhibit was first shown at Leesburg's Thomas Balch Library back in January, 2016. Don't miss this new chance to view it and, at the same time, sample some tasty local artisanal beer.
Join us for the artists reception at Old Ox Brewery on Friday, April 7 at 7 pm.
Would love to see you there!
GerDora Photography "Beyond DC" 2017 Calendar
Back by popular demand is our new GerDora Photography "Beyond DC" calendar. Enjoy a new beautiful Northern Virginia site every month throughout 2017.
This limited edition 8 ½ X 11-inch wall calendar is a good reminder of the beautiful and interesting places that surround the region beyond the nation's capital. Whether you live in the area or away, this may prompt you to go out and explore or simply sit back and appreciate the locations from the comfort of your home or office.
Order today before they are sold out!
GerDora Photography Returns to Middleburg Saturday, August 27!
Save the date! Gerry and Dora from GerDora Photography return to Middleburg's Art in the Pink Box Park on Saturday, August, 27 from 10 to 3pm.
Middleburg is a small village listed with the National Trust for Historic Preservation and is one of the last unspoiled places in America. Quaint and unique shops, charming inns and fine dining establishments, enhance the visitor's experience. The Pink Box Park is a beautiful intimate public garden behind Middleburg's Visitors Center located at 12 North Madison, Middleburg, VA.
Art in the Pink Box Park is a fun and festive event that will feature works of art from a number of local artists and live music by Crooked Angels. Gerry and Dora will be among the featured artists. This affair is hosted by the Middleburg Arts Council.
Come and join us at the Pink Box Park from 10 to 3pm. We hope to see you there!
Gerry and Dora
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South Korea Through the Lens of a Miguk
Gerry is having a solo exhibit at Leesburg's Thomas Balch Library from July 6 through September 30. The images of this fine art photography on canvas collection "South Korea Through the Lens of a Miguk" were taken in the 1990s when he was exposed to this fascinating country and its people.
Gerry says: "Those years made a permanent impression on me not only because I was exposed to a culture I knew little about and was so different from mine, but because the people were so willing to help me, the Miguk (the American), appreciate it.
"As a photographer I was eager to capture what I knew was a fast changing Korea. Known as the "Hermit Kingdom," the Korean Peninsula was isolated from the world for centuries as a way of protection from outside threats. Today, South Korea—or the Republic of Korea—is a dynamic and prosperous country full of contrasts between the old and the new.
"Although the hustle and bustle of the modern city of Seoul was my day-to-day setting, I sought out opportunities to visit the countryside, folk villages, temples, palaces, and cultural events, many of them depicted in this show. Oftentimes, I had the feeling that Korea was changing even more rapidly than many places in the West, and I was anxious to freeze this precious time through my lens.
"This exhibit is a labor of love. Searching through thousands of film negatives and slides, scanning and processing them in the digital darkroom, and presenting them on canvas format, was an intensive endeavor that made me relive many of the experiences in Korea and my special connection to this land and its people that I will cherish forever."
The Thomas Balch Library is located at 208 W. Market St. in the heart of the historic district in Leesburg, Virginia.
We would love if you could join us at a free reception on Saturday, July 16 from 1 to 3 pm.
PS Just want to recap that Gerry will have two active exhibits in the month of July; he has two pieces at the Oatlands "Four Seasons of Oatlands" Art Show (July 1-31) and his solo exhibit of 19 pieces depicting images from South Korea (from July 6 through September 30).
We invite you to make Saturday, July 16 a day to enjoy art, history, and culture by visiting the Oatlands Historic House and Gardens and then attending the "South Korea Through the Lens of a Miguk" reception at Leesburg's Thomas Balch Library. Gerry and Dora will be at the Library on July 16th to share our experiences in Korea, offer light refreshments, and answer any questions.
Four Seasons of Oatlands 18th Annual Art Show & Sale July 1-31
Gerry and Dora from GerDora Photography invite you to the Oatlands Art Show & Sale at the Oatlands Historic House and Gardens Carriage House. The 18th Annual Four Seasons of Oatlands Art Show will run from July 1st through the 31st. Two of Gerry's fine art photographs will be on display.
The Carriage House is open M-S 10-5pm and Sundays 1pm-5pm.
Hope you can make this event part of your summer activities.
Gerry and Dora
Fine Art Images
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aMuse Art and Craft Festival at Winchester, VA on Saturday, May 21, 2016
We are very much looking forward to participating in the aMuse Art and Craft Festival in Old Town Winchester, VA next Saturday, May 21. We will be displaying our fine art images along with a number of other amazing artists and crafters.
Check out their blog where we appear as "featured artists."
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Recent PostsWe Are Back! GerDora Photography Releases "Beyond DC, Beautiful Northern Virginia" 2018 Calendar GerDora Photography at Leesburg's Arts in the Alley, Saturday, July 29, 2017 GerDora Photography at Winchester's aMuse Art and Craft Festival May 27 & 28, 2017 Olden Times Exhibit Now at Old Ox Brewery; Reception 7 April at 7pm GerDora Photography "Beyond DC" 2017 Calendar GerDora Photography Returns to Middleburg Saturday, August 27! South Korea Through the Lens of a Miguk Four Seasons of Oatlands 18th Annual Art Show & Sale July 1-31 aMuse Art and Craft Festival at Winchester, VA on Saturday, May 21, 2016
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Join us on 11 April for a candid, informal discussion with Jacqueline Minor, the recently retired European Commission head of representation in the UK. Ms. Minor headed up the European Commission's presence in the UK through the Brexit referendum and will be sharing her insights into how the UK is leaving the EU and can speak frankly about what its future relationship might look like.
YPFP London's In Conversation With series aims to have candid, informal discussions with policy leaders across a range of industries. This event is open to all, however, spaces are limited at these events and YPFP Members will have priority sign up.
This event has been moved to THE ADMIRALTY, 66 TRAFALGAR SQUARE due to emergency works.
66 Trafalgar Sq
London WC2N 5DS
United Kingdom
Google map and directions


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It's getting all festive in my world!! This is the time of year when my mind turns to Christmas cards.
I have decided to try a new material this year. Why make life easy eh?
Now I know it's madness to make a collagraph Christmas card, the inking is far too time consuming. So this year I have made a collagraph robin as the basis of a stamp.
Using Magic Stamps from Handprinted UK. Iron the surface of the blue block, protected with baking parchment, then
press onto you chosen texture. In this case my collagraph robin.
Ta dah! Inked with a roller, or an ink pad! So that's my card sorted.
As part of my busy Christmassy weekend I held the last class of 2017, fueled by festive treats.
Viscosity mono printing is always exciting as everyone
makes lots of colourful , layered work.
Could I get anymore rollers on the go?
The results are spectacularly colourful,
All these prints are made with one pass through the press,
and excellent printing use of wall paper.
Then the over printing starts,
adding rich colour to pale ghost prints,
extra texture and above all
silver ink.
It has been another exciting printmaking year at the yard:ARTspace and 2018 is looking to be equally experimental. There are just a couple of places left on the 10 week course and the weekend workshops are booking up quickly. Have a look at the website and see how the yard can develop your creativity.


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Wlodzimierz CzarneckiJuly 14, 2017
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Wlodzimierz Czarnecki
Mr. Wlodzimierz Czarnecki, 68, died Friday, July 14, 2015 in the Alaris Health at Cedar Grove, New Jersey.
The cremation in Rosehill Crematory, Linden, New Jersey, was private.
On Friday, July 21st. between 9:45 -10:00AM, all family and friends are asked to gather directly at St. Hedwig's R.C. Church, Elizabeth, where a memorial funeral mass will be offered at 10:00AM. The inurnment of Mr. Czarnecki's cremains will then follow in the family niche in St. Gertrude Cemetery in Colonia.
Mr. Czarnecki, the son of the late Helena Jurowiec Czarnecki and the late Grzegorz Czarnecki was born in Poland. He came to the United States in 1982 and lived in Linden, New Jersey for twenty-three years, before moving to Caldwell, New Jersey, where he resided for ten years, followed by his current residency in Montclair for the past two years.
Mr. Czarnecki was a factory worker for over twenty years, before he retired in 2013.
During his time in Poland, Mr. Czarnecki served in the Polish Navy.
Mr. Czarnecki is survived by his wife, Marianna Piotrowska Czarnecki; his two sons, Arthur Czarnecki and his companion, Ilona Sekiewicz and Kamil Czarnecki and his wife, Viera; his brother, Mikolaj Czarnecki and his three granddaughters, Mila Czarnecki, Lena Czarnecki and Alison Czarnecki.


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Dow Industrial Slide Hurts Mart
MANILA, Philippines -- Share prices plunged on Friday, marking the bourse's fifth loss in a row.
The Philippine Stock Exchange Index of 30 selected issues dropped 44.18 to 3060.59 as declining issues outnumbered advancers 93 to 28, with 67 issues closing unchanged. A total of 5.04 billion shares valued at 2.46 billion pesos changed hands. The key index has fallen 162.55, or nearly 5%, during this string of losses.


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Dorothy Evelyn Jiaconia (February 25, 1912 – December 1, 2017
Dorothy Evelyn Jiaconia passed away on Friday December 1, 2017 at the age of 105 at the home of her son and daughter-in-law.
Dorothy was born on February 25, 1912 in Chicago IL to Winifred (nee Scanlon) Burns and William H. Burns. She was the third of the Burns children and lived most of her adult life in both Union and Forked River, NJ. She moved to Greensboro, GA in 2007. Dorothy had one brother, Henry Burns, and a sister Helen Reynolds, both of whom preceded her in death.
As a very young girl, Dorothy and her siblings lived with relatives in Painted Post, NY and Susquehanna, Pennsylvania until her father remarried and then moved the family to NJ where he had found full time employment.
In her mid teens Dorothy began her working career as a Long Distance Telephone Operator for New Jersey Bell Telephone Company. She continued to work in that capacity for many years eventually leaving to become a stay at home mom in 1946. She returned to work in 1960 becoming a Switchboard Operator for various private companies and eventually retiring in December of 1984 while working for MidLantic Mortgage in Newark, NJ.
In the early 1930's while attending a church dance she met Joseph A. Jiaconia who was working for the Prudential Insurance Company. Their courtship began shortly thereafter and they eventually married on September 23, 1934 in Newark, NJ.
Joe and Dot (as she was referred to by many relatives) initially rented an apartment and lived in Irvington, NJ until they purchased their first home in Union, NJ in 1940. Dorothy was a devoted mother, grandmother, great grandmother and wonderful homemaker who loved to cook and bake. Once retired, she enjoyed reading, knitting and playing a small number of board games.
Dorothy was preceded in death by her husband of 56 years, Joseph, who passed away in February, 1991. Dorothy is survived by her son Robert and his wife Mary Ann, of Greensboro, GA. Her granddaughter, Meredith Loman and her husband Eric of Eatontown, NJ, a grandson Brandon Jiaconia of Brooklyn, NY and her great granddaughter Lila Evelyn Loman also of Eatontown, NJ.
Dorothy will be buried alongside her husband in Newark, NJ. In lieu of Flowers kindly consider donations to Harmony Hospice, 110 Harmony Rd Eatonton, GA 31024. McCommons Funeral Home, 109 W. Broad St., Greensboro, GA, (706) 453-2626, is in charge of local arrangements. Visit us at www.mccommonsfuneralhome.com to sign the online guest register.


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