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It's important to know
what's in a product that you use on your skin every day, especially since our skin is our largest organ, and because the U.S. is behind the rest of the world in ingredient safety regulation.
That's why we provide ingredient transparency and have always held our product formulas to a higher standard. Not only do we provide transparency for every ingredient in every Apriori Beauty product, we also created a safety rating system — The OPN Ingredient Safety Rating — based on the safety and efficacy of all raw materials used in our products, so you can make an informed decision that you can look and feel good about.
Our product formulas are also compliant under the guidelines of the EU Cosmetics Directive — the legislative basis for the manufacture of cosmetic products in the European Union. This directive is globally recognized as having the most stringent safety guidelines for producers of cosmetic products, and is the basis for Apriori Beauty's self-regulation here in the U.S., where guidelines are less stringent.
Apriori Beauty was also one of the original signers of The Campaign for Safe Cosmetics in 2011, and named a "Champion Company" for meeting the goals of the compact. More than 1,500 companies signed the compact, only 321 were named Champions for meeting its goals!
Apriori Beauty's products are made with a combination of OPN — Organic, Performance and Natural ingredients. The OPN Ingredient Safety Rating provides insight into the safety and efficacy of each raw material used in our skincare formulations. This rating is based on ingredient safety and toxicology databases provided by consumer coalition groups, the natural/whole foods market, the EU Directive and US and California industry regulatory bodies.
Based on the ratings and information provided by the databases from the below groups, every Apriori Beauty product ingredient is evaluated and receives its own rating. The individual rating for each product is the average of those ratings and translates as follows:
0-2: No to extremely low hazard
3-5: Low to moderate hazard, no toxicity with limitations
6-8: Limitations within safe guidelines
Skin Deep: Cosmetic Safety Database
Skin Deep is a safety guide to cosmetics and personal care products brought to you by researchers at the Environmental Working Group. Skin Deep pairs ingredients against 50 definitive toxicity and regulatory databases, making it the largest integrated data resource of its kind.
Environmental Working Group
The mission of the Environmental Working Group (EWG) is to use the power of public information to protect public health and the environment. EWG specializes in providing useful resources to consumers seeking safety information.
Whole Foods Premium Body Care Standards
A raw material database created by the whole food market for personal care products that helps eliminate the confusion around the definition of "natural." This database identifies more than 250 ingredients unacceptable for premium personal care products in the "natural" market.
Personal Care Products Council
Formally the Cosmetic, Toiletry and Fragrance Association (CTFA), the Personal Care Products Council's mission remains stronger than ever: "To enable our members to continue to develop and sell the safe, quality and innovative cosmetic and personal care products that help consumers live better, healthier lives. We will continue to offer quality services, products and information on scientific, regulatory and legislative developments in our industry."
Cosmetic Ingredient Review
The Cosmetic Ingredient Review (CIR) thoroughly reviews and assesses the safety of ingredients used in cosmetics in an open, unbiased, and expert manner, and publishes the results in peer-reviewed scientific literature. The Cosmetic Ingredient Review was established in 1976 by the industry trade association (then the Cosmetic, Toiletry, and Fragrance Association, now the Personal Care Products Council), with the support of the U.S. Food and Drug Administration and the Consumer Federation of America. Although funded by the Council, CIR and the review process are independent from the Council and the cosmetics industry.
California Safe Cosmetics Act of 2005
This act sets consumer safety guidelines and requires any California manufacturer or product distributor to report any cosmetic product, as defined by the FDA, that includes any known toxic or potential carcinogenic ingredient from their list of 783 chemicals known for potential hazards. The authoritative bodies used as sources in creating this list include:
Proposition 65's list of Chemicals known to Cancer or Reproductive Toxicity - California Office of Environmental Health Hazard Assessment (OEHHA)
U.S. Environmental Protection Agency (U.S. EPA)
National Toxicology Program (NTP), including the Center for the Evaluation of Risks to Human Reproduction (CERHR)
International Agency for Research on Cancer (IARC)


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I would not expect this to be a forum where the conventions of "the overwhelming majority" would hold much weight. I am doing my best to reclaim language from its modern corruptions and to give these words back their historical context, so that their origins and thus full meaning will remain intact.
When and why did the conventional understanding of the word change after all? Well I would attribute it directly to the works of the very people I am claiming as "magicians" who saturated the public's ears with phrases like "The Magical World of Walt Disney" with the association that the word "magic" was to have no more significance than a vague feeling that his creations were very special and exciting.
Wouldn't that be rather convenient to their purposes to disarm the public's fear that they might be falling under the influence of magic while simultaneously revealing this to them hidden in plain sight? Haven't we seen this same move played by this same hand over and over again?

subset: commoncrawl


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Can Animals Save Us?: The Spring 2011 Issue
Should we eat meat? Can we save our ailing wildlife? What can we learn from animals? A video preview of the Spring 2011 issue.
Too often, we forget the biological truth that humans are an animal species, too. Our culture treats animals as food, pets, pests, property, and curiosities. We've spoiled their habitats, endangering tens of thousands of species and our own future. If we learn to understand animals, we can protect and restore the planet we all share.
- More articles from Can Animals Save Us?
- Sign up for our free newsletter and be the first to know when articles go online.
- The Emotional Lives of Animals:
Grief, friendship, gratitude, wonder, and other things we animals experience.
- National Treasures:
How one Baltimore-born Motown veteran is preserving two of the country's most precious resources: wild mustangs and at-risk children.
- Just the Facts: Should We Eat Meat?
We can feed the world and still eat meat—but only a little bit.
- Photo Essay: Domesticated
One photographer's take on the mystery of the wild, and our constant efforts to tame it.
- Farmer Joel Salatin: Why Changing the Food System is Up to You
Audio clips from the YES! interview in Can Animals Save Us?