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Brook Taverner
Women's Waldorf Waistcoat 2260
£32.50b [powr-button id=71485f3c_1470138666479]
The women's Waldorf waistcoat - 2260 - is part of the Performance Collection by Brook Taverner. This superb waistcoat has a four button front, two welt pockets and a lining back with an adjuster.
Made from 65% Polyester and 35% Wool with shape memory stretch technology. Weight is 325gsm. Is able to be washed in a 40 degree wash and is dry cleanable.
Sizes 6 - 24 Regular
For full specification click here and for the size chart click here
Coordinates with the women's Astoria, Grosvenor and Dorchester Trousers; the women's Rosewood, Ritz, Connaught and Mayfair Jackets; the women's Corinthia Dress and Wyndham Skirt. Also available are twin packs of Fashion Belts for Ladies.
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Corporation Bank (A Premier Public Sector Bank) Recruitment of Post of Officers
Post Code: - 01
Post Name: - Probationary Officer
No. of Posts: - 250 (Indian Citizens)
Pay Scale: -(Rs 14500-25700/-)
Mode of Application: - Online (Click here to Apply Online)
Age* : - (As on 31.01.2011) Minimum 20 years and Maximum 30 years.
Educational Qualification: - (As on 31.01.2011)
Graduate from a recognised University or any equivalent exam recognized as such by Govt. of India with 2nd Class (with minimum of 55 % marks in graduation,45 % in respect of SC/ST/VH/HV/OH Candidates)
Fees:- ` 50/- for SC / ST/VH//HI/OH/EXS & ` 300/- General &OBC
(Fee is payable by prescribed Challan Form in any Branch of Corporation Bank)
Selection Procedure: - Selection will be through Written Examinations (WE) - and Interview.
Important Dates:-
1. Date of Deposit of Fees:-From 08-Mar. 2011 to 08-Apr.-2011
2. Date for Online Registration: -From 08-Mar. to 08-Apr.-2011
3. Likely date of Written Examination: - 29-May-2011(Sunday)
Call Letter: - Candidates should download the Call letters for written test from our website from 29.05.2011 onwards. No hard copy of the Call letter will be sent by the Bank by post.
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c) Depending upon the number of vacancies, only those candidates who rank sufficiently high in the objective test will be called for interview.
d) Original fee payment challan will have to be submitted along with the Call Letter at the time of written test/ interview. Without the Original fee payment challan the candidate will not be allowed to appear for the written test/ interview.


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Hi, I went to Costco warehouse in Brossard today, they have Umbra Flip Coat Hanger, available only in black/walnut color at $94.99. Costco.ca offers the same item at$ 157.99, link: https://www.costco.ca/Umbra-Flapper-Coat-Rack.product.100117030.html . Amazon.ca ...
Hey,My kid is requesting a HP Chromebook that has touchscreen and that can flip into sort of a tablet form. Anyone have any insight?
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Why Notion is staying small as its valuation gets bigger
Work instruments startup View, which no longer too long up to now reached a reported $800 million valuation, isn't on the verge of a huge SoftBank round. Actually, COO Akshay Kothari says the startup has "by no method felt like if we had extra money we can even develop faster."
The firm, centered round an app that helps non-builders carry out collaboration instruments, has extra than 1,000,000 users and has scaled its product fleet despite having a team of appropriate 27.
I wrote about the firm's partnership with some of tech's high accelerators and conducting capital firms final month. Other folks are very outlandish about this diminutive firm and the method in which it is bustle, so right here's extra from my contemporary interview with COO Akshay Kothari in which we mentioned the hyped startup's philosophy of staying diminutive and one of the necessary challenges it would possibly per chance per chance per chance also possess forward with this price of taking under consideration as competitors are raising big sums.
This interview has been edited for size and clarity.
The assign apart does your fable originate with View? Give me a snapshot of the assign apart the team is now.
Akshay Kothari: [Notion co-founders Ivan Zhao and Simon Last] started View six years up to now and that's as soon as I invested. I had sold my old firm and I had this newfound money that I didn't know what to attain with. I invested in View, so that's my connection.
We had been roughly in be taught mode for a few years attempting to deliver what the market needs had been. We launched about two years up to now; 1.0 used to be appropriate notes that potentialities are you'll per chance per chance be also take hold of and a wiki so that potentialities are you'll per chance per chance be also collaborate with folks. And then final 365 days we launched databases and that used to be the 2.0 version, which roughly gave the affect like an inflection level, the assign apart now that you can also no longer most efficient possess your notes and your wiki, but also arrange your tasks, arrange your tasks, arrange candidates and recruiting, all in a single tool.
Over the final 365 days and a half of, the firm has grown extraordinarily mercurial. I joined about a 365 days up to now, there were about 10 folks in the foundation of this 365 days and now we're shut to 30. It's aloof a extraordinarily diminutive engineering team. We're 9 engineers, we don't possess any product managers, and we're 2 designers. So there are about 10 these that are building the product, and 10 folks on community and reinforce groups, one thing that we've invested very heavily in. We're beginning to possess a gross sales and advertising team. We have 2 folks in advertising and 2 folks in gross sales. That each one rounds up to about 27 which is the assign apart we at the 2d are.
Since you joined attain you're thinking that the realization has shifted the least bit?
By approach of the usual notion, we had been how folks that didn't know how to code can even carry out issues like instruments and machine that had been really worthwhile. I bet basically the most efficient realization has been that no longer all people wakes up desirous to carry out machine, but all people wakes to resolve complications. That used to be the pivot to specializing in notes, wikis and tasks, attributable to that's really one thing that every team needs.
Are these needs universal for giant and diminutive groups?
For the first 100 folks that you can also very effectively attain lots with View. With 30 folks, we dazzling worthy bustle the total firm, in its place of for the utilization of Slack for inside communication and Intercom for external communication like talking to potentialities. The total lot else is really on View, like our utility monitoring system for recruiting inside View, our gross sales CRM is in View, our wiki clearly is, our mission management as effectively — no, we don't exercise Jira.
For sub-100 companies, you the truth is don't need one other tool. In the occasion you salvage to a total bunch of folks what tends to happens is that some person or some team tends to possess a decision for a explicit tool. In these scenarios, View plays effectively with a good deal of instruments. That potentialities are you'll embed issues with out complications. So let's notify Excel or Google Sheets is one thing that you the truth is are searching to exercise, that you can also appropriate embed that inside View. So View becomes this roughly central worried system for the total work that folks are doing.
Building on that, indubitably one of the necessary issues we haven't done is we don't attain synchronous communication so we've stayed far from that attributable to I really feel like folks just like the utilization of Slack. On Slack, that you can also't really collaborate on a mission… View has become a assign apart of abode the assign apart that you can also very effectively attain a good deal of your work alongside the synchronous communication.
So, no pastime in building a chat or video chat product?
No longer in the reach duration of time. I mediate Slack is a form of conducting instruments that folks at firms really like. For these form of assorted instruments, we appropriate desire to exercise it, no longer attributable to we fancy it but attributable to that that's what exists.
What are the barriers for fulfilling the potentialities with 100+ workers?


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Return to court is a tricky task after years of being a judge
SIR Francis Pemberton, the former English Chief Justice who presided over the 1681 trial of the Archbishop of Armagh, Oliver Plunkett, was twice removed from judicial office and returned to private practice.
Juries were reportedly in awe of the fact that the fiercely-independent Pemberton could still lay down the law with judges, despite being unceremoniously dismissed as one.
For hundreds of years, barristers who accepted judicial appointment did so in the knowledge that they were forever abandoning their private practice, many of them lucrative ones, once they left the bar for the bench.
Indeed, one of the key justifications for the generous salaries and pensions, as well as security of tenure that judges have traditionally enjoyed, is to protect their dignity and independence while in office - and a prosperous retirement once they leave it.
The Irish Supreme Court, in a 1930 ruling which cited Pemberton's on the bench/off the bench forays, cautioned heavily against the return to private practice of former judges.
Former Chief Justice Hugh Kennedy said there was "good and powerful reason" in support of the rule, lest judicial reverse migration would "shake the authority of the judicial limb of government and mar the prestige and dignity of the Courts of Justice upon which the whole structure of the State must always lean".
Judge Kennedy even went so far as to declare that "a new way of scandal and corruption would be opened up" to any who would pursue judicial re-entry.
What, then, to make of former Central Criminal Court Judge Barry White's bid to return to return to private practice as a barrister and resume work in his old stomping grounds of the criminal courts?
Such a move could see him competing for business with other lawyers who appeared before him, litigating before long-standing judicial colleagues and challenging - or abandoning - his own decisions and reasons handed down in earlier cases.
Mr White, one of the busiest criminal defence lawyers in the country before he became a judge, has presided over some of the biggest criminal trials in modern Irish history.
But now the 70-year-old wants to go back into private practice and has applied to the Bar Council - the ruling body for some 2,500 barristers - for readmission to the Law Library.
Judges are entitled to reapply for membership of the Law Library after retirement or resignation.
But because of the 1930 Supreme Court case involving a solicitor judge called James O'Connor, judges can only re-join the library on condition that they don't practice in any court equal to or less than the one they served in. O'Connor, who hadn't served as a judge for more than five years when he sought readmission, was allowed to return to his old job as a solicitor as long as he didn't practice in any court where he had sat as a judge.
The ruling found its way in to the Bar Council's Code of Conduct, which effectively bars High and Supreme Court judges from returning to private practice, a fact highlighted by the current judiciary when the Government held a referendum to allow their pay to be reduced while in office. The few that have done so in recent times, including former Supreme Court Judge Fidelma Macken, have largely confined themselves to advisory work or mediation and do not seek rights of audience in the courts.
Because of the senior position Mr White held, he can only practice in the Supreme Court or Court of Appeal if he re-joins the Law Library. But he wants the Bar Council to waive the rule and, if it doesn't, he may return to private practice as a non law library lawyer. Other countries do permit re-entry, but usually after a five-year period to avoid any conflicts and the perception that judges could, like Pemberton, still lay down the law.
Mr White's wish to rejoin his barrister brethren could set down a fascinating new precedent at a time when the lure of judicial appointment is not what it once was.
Irish Independent


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Very little being done to rectify apartheid spatial injustices - Ndifuna Ukwazi
Over the past 11 months, the City of Cape Town has approved building plans to the value of R20.4 billion.
CAPE TOWN - Activist group Ndifuna Ukwazi maintains Cape Town's building sector does little to rectify apartheid spatial injustices.
Over the past 11 months, the City of Cape Town had approved building plans to the value of R20,4 billion.
But Ndifuna Ukwazi believes this doesn't mean the municipality has progressed in helping the poor with affordable housing.
The City of Cape Town has finalised over 8,000 land use applications from since last July. The majority of these were private developments.
Mayco member for spatial planning Marian Nieuwoudt said finding a balance between developers who complain bureaucracy impedes their work and communities protesting rampant development isn't easy.
"We need to be able to strike a balance between the need of the current residents and also the growth of the future residents. It's a tricky situation."
Ndifuna Ukwazi said although the quick processing of land use applications was important, it believed it was not benefitting everyone especially the poor.
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Nzimande: Janusz Walus must rot in jail
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From the developer:
Free MPG Player is a program that enables you to play MPG and MPEG video files.
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Masakage Kumo Honesuki
This is a thicker bladed knife designed for making light work of poultry so boning that chicken, duck or pheasant is a breeze.
The honesuki is a Japanese boning knife with a triangular shaped tip and a significantly thicker blade than most other knives. The Honesuki is designed to make short work of boning chicken, pheasant, duck or any other poultry you're working on.
At a glance
We have personally tested and reviewed this knife to give you an honest and personal opinion about it and this is how it rates.
The technical bits
- Blade length 155 mm (Measurement of the cutting edge)
- Total length 300 mm (Blade + Handle)
- Blade width 3 mm (Measured where blade enters handle)
- Blade height 40 mm Heel to spine
- Total weight 102 grams
- Blade Material VG10 cutting edge, laminated in Stainless
- Hardness 60-62 HRC
- Style Japanese
- Handle Style Japanese
- Tang Style Half
- Left or right handed Both
Our aim is to measure everything as accurately as possible but some specifications (such as hardness for example) are provided by the manufacturer and therefore should be used as a guide only.
What You Get
Beautiful blue fibre boxes with the Masakage logo and name in silver foil on the lid. On the inside you will find a blue stepped inlay and your beautiful knife of course, wrapped in Japanese newspaper by the craftsmen who made it. So while you're not working on your knife skills you can catch up your Japanese language skills. Talk about the gift that keeps on giving...
What is a knife?
A Japanese boning knife for meat and poultry - the honesuki is typically quite thick along the spine and with a very sharp and pointed tip it's designed to get in and around bones and joints to strip out your cuts of meat easily.


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Under a settlement option, the maturity amount entitled to a life insurance policyholder is paid in structured periodic installments (up to a certain stipulated period of time post maturity) instead of a 'lump-sum' payout. Such a payout needs to be intimated to the insurer in advance by the insured. The primary objective of settlement option is to generate regular streams of income for the insured
Third-party claims occur with less frequency in no-fault car insurance states, where you first look to your own insurance company to recover, regardless of who is actually at fault for an accident or injury. Generally, no-fault states have mandatory minimum insurance requirements, meaning that every driver carries a statutorily dictated minimum amount of insurance. If, after you've made the appropriate claims to your own insurance company, your claim meets your state's monetary threshold or "serious injury" threshold for stepping outside of no-fault, you may be able to initiate a third-party claim.
Products underwritten by Nationwide Mutual Insurance Company and Affiliated Companies. Not all Nationwide affiliated companies are mutual companies, and not all Nationwide members are insured by a mutual company. Subject to underwriting guidelines, review, and approval. Products and discounts not available to all persons in all states. Nationwide Investment Services Corporation, member FINRA. Home Office: One Nationwide Plaza, Columbus, OH. Nationwide, the Nationwide N and Eagle, and other marks displayed on this page are service marks of Nationwide Mutual Insurance Company, unless otherwise disclosed. © 2019 Nationwide Mutual Insurance Company.
Our data shows that 7% of Progressive drivers with comprehensive coverage have a comprehensive claim in a given year, and the average repair is about $1,400. Without comprehensive, that's how much you may have to pay out of pocket. Keep in mind, repair costs can vary widely based on your damage and how much your car is worth. Typically more expensive cars cost more to repair.


text: A middle-aged gay couple's misadventure in parenting is the subject of this wisecrack-laden fourth novel by the author of Mother of God (1990), etc. Life is moving along in an agreeable rut in Cambridge, Mass., for Sam, a busy chiropractor, and his partner Ed, who works for a tony art magazine (Figura) owned by a jet-setting cheapskate. But then unmarried Julie, Sam's brother Billy's former girlfriend, dies, and—thanks to a solemn promise made during a convivial drunken evening out—Sam and Ed inherit, if you will, guardianship of Julie's 11-year-old son Scot. This kid isn't your typical troublesome preadolescent. Scot owns a musical hairbrush and two make-up kits, uses Pink Gardenia hand lotion and won't go anywhere without his Chapstick, plus his interest in school sports is limited to baton twirling and an ambition to become a cheerleader. Downing tries to work up a perfunctory plot from Sam's vow to put "more strut and less swish" into their charge and from the complications that ensue when it's discovered that Scot isn't the only issue Julie and Billy created. But Downing doesn't seem to have decided whether to write a serious comic study of how Sam's and Ed's relationship is both tested and clarified by the changes Scot brings or a TV movie script festooned with one-liners. Some of the latter are pretty good (gay-couple friends own a "feral poodle—; Ed repeatedly asks himself "What do you say to a boy in a neckerchief?—). The best moments here depict Scot's effect on his guardians' extended family of varyingly deranged friends and on his "normal" schoolmates (who hassle him mercilessly and would doubtless prefer to burn him at the stake). The TV movie ought to be fun. And with the (really rather endearing) figure of Scot, some lucky young actor will have the flamboyant role of a lifetime.


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See what's coming up in the June issue of Leisure Painter
Learn to paint and draw with Leisure Painter - the number one learn-to-paint magazine, teaching beginners and amateur…
15 April 2015
Jerwood Painting Fellows 2016 Announced
Jerwood Charitable Foundation is delighted to announce the three artists selected for the third edition of the Jerwood…
Sylvia Paul helps raise funds for breast cancer
A well established Essex artist is throwing her support behind a fundraising event for Breast Cancer Care.
Winner of Birkett Ferguson Award announced
After opening the Creative Coverage Forest Connections exhibition at the New Forest Centre, Lyndhurst, Richard Digance…
Call for Entries: Sunday Times Watercolour Competition 2015
Now in its 28th year, The Sunday Times Watercolour Competition is the UK's most prestigious prize for contemporary…
Prominent Birmingham artist to exhibit in Worcester
A Birmingham artist will be showing her work at Hanbury Hall in Worcester twice this year.
6 April 2015
Wiltshire artist shortlisted for Wildlife Artist of the Year 2015
Three paintings by a Wiltshire artist have been shortlisted and selected for the Wildlife Artist of the Year 2015…
3 April 2015
Painting fetches £600 at charity auction
Pansy and Tea, a painting by Hampshire artist Jenny Sutton, has fetched £600 at The Honeypot Children's Charity auction.
Various exhibitions for Scottish artist
The year is shaping up well for an established Edinburgh artist. Priscilla Brightman, a graduate from Edinburgh College…
See the work of The Big Painting Challenge winner, Paul Bell at Tate Britain
Artist Paul Bell's best work from The Big Painting Challenge will be on display at Tate Britain until April 12.
Winners of the Jean Haines 'Beat the Blues' Painting Challenge Announced
Jean Haines has, with difficulty, selected the five winning paintings in her 'Beat the Blues' painting challenge
Cornish artist gets through first round of RA Summer Show
A Cornish artist has made it through the first round of selection for the prestigious Royal Academy Summer Show.
30 March 2015
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Graphite Italian engineered veneers and architecturally angled solid cherry legs give this Furnitech Signature Home Graphite Italian Veneer Writing Desk its panache. The spacious working surface and three full-extension drawers ensure this writing desk will accommodate your home office perfectly.
Intriguing angles and beautiful book matched American walnut veneers make this Furnitech Signature Home American Walnut Writing Desk a smart way to outfit your home office. A generous work surface and three full-extension drawers make this writing desk as handy as it is handsome.
Simplify your workspace with the Furnitech Tango 66 in. Rectangular Writing Desk. Beautiful and sophisticated, this mid-century modern desk is crafted from wood and finished in cognac to complement most decors. Plus, its fully finished panels allow it to be placed in open areas or against a wall. The broad surface is perfect for holding your laptop or tablet or as a traditional writing space.
Stunning in your home office or living room, this Furnitech Tango Cherry Veneer Writing Desk elevates your design aesthetic beautifully. This writing desk boasts architectural ribbed detailing, three smooth gliding drawers, plus mid-century flared and tapered wood legs.
With its ample workspace and simple yet sophisticated design, the Furnitech Tango 51 in. Corner Desk is a beautiful addition to any office. Crafted from wood and finished in cognac, this piece complements most decors. With fully finished front panels, you can place this desk in open areas as well as in a corner.


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QuickBooks Error 1904 is one of the most commonly encountered errors of QuickBooks software. It mostly occurs when we are trying to install QuickBooks on our device after upgrading our version of Windows to the latest version. It may also occur when certain files or folders related to our QuickBooks software have become damaged or corrupt. Also, it can occur when we the software is being used in multi-user mode. This error…
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Each Ford O-Ring Kits diesel truck proprietor realizes that one of the most widely recognized mileage issues will be with the O-rings. Supplanting diesel O-rings isn't an issue of if, it's simply a question of when. O-rings are essential for a few basic parts to the Ford diesel motor. At the point when one of these o-rings goes there could be a few symptoms to your trucks' presentation. On the off chance that you've blown a ring and are attempting to find the wellspring of your…
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ISAs The ISA is a well Wealth Activator Code Review -known and popular way of saving money, tax-free. Different types of ISA deliver different benefits and advantages:
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Online marketing can also be crowded and competitive. Although the opportunities to provide goods and services in both local and far-reaching markets is empowering, the competition can be significant. Companies investing in online marketing may find visitors' attention is difficult to capture due to the number of business also marketing their products and services online. Marketers must develop a balance of building a unique value proposition (UVP) and brand voice as they test and build marketing campaigns on various channels.
A generation ago, consumers were at the mercy of advertisers who spoon-fed them marketing messages across a few media channels: print, billboards, television, radio. These advertisers created markets, defining and reinforcing consumer stereotypes. In the 1950s, advertising was primarily a one-way conversation with a captive audience. TV advertising grew and matured into a viable marketing medium. Experts were the style makers.
In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[22] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.
By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. In June 2007, The New York Times' Saul Hansell stated Google ranks sites using more than 200 different signals.[26] The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization, and have shared their personal opinions.[27] Patents related to search engines can provide information to better understand search engines.[28] In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users.[29]
Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches.[64] In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007.[65] As of 2006, Google had an 85–90% market share in Germany.[66] While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.[66] As of June 2008, the market share of Google in the UK was close to 90% according to Hitwise.[67] That market share is achieved in a number of countries.
Content marketing is more than just blogging. When executed correctly, content including articles, guides (like this one), webinars, and videos can be powerful growth drivers for your business. Focus on building trust and producing amazing quality. And most of all, make sure that you're capturing the right metrics. Create content to generate ROI. Measure the right results. This guide will teach you how. Get Started
Using an omni-channel strategy is becoming increasingly important for enterprises who must adapt to the changing expectations of consumers who want ever-more sophisticated offerings throughout the purchasing journey. Retailers are increasingly focusing on their online presence, including online shops that operate alongside existing store-based outlets. The "endless aisle" within the retail space can lead consumers to purchase products online that fit their needs while retailers do not have to carry the inventory within the physical location of the store. Solely Internet-based retailers are also entering the market; some are establishing corresponding store-based outlets to provide personal services, professional help, and tangible experiences with their products.[24]
You've launched an amazing product or service. Now what? Now, you need to get the word out. When done well, good PR can be much more effective and less expensive than advertising. Regardless of whether you want to hire a fancy agency or awesome consultant, make sure that you know what you're doing and what types of ROI to expect. Relationships are the heart and soul of PR. This guide will teach you how to ignore the noise and focus on substantive, measurable results. Get Started
We expect advertisements to be visible. However, you should not let the advertisements distract users or prevent them from consuming the site content. For example, advertisements, supplement contents, or interstitial pages (pages displayed before or after the content you are expecting) that make it difficult to use the website. Learn more about this topic.38
By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals.[13] Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate. In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web was created to bring together practitioners and researchers concerned with search engine optimization and related topics.[14]
Social media platforms like Yelp and FourSquare are great for brick and mortar businesses looking to implement marketing on social media. Register on these sites to claim your location spot, and then consider extra incentives such as check-in rewards or special discounts. Remember, these visitors will have their phones in hand, so they will be able to write and post reviews. A lot of good reviews can significantly help sway prospective visitors to come in and build your business!
Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page30 that kindly guides users back to a working page on your site can greatly improve a user's experience. Your 404 page should probably have a link back to your root page and could also provide links to popular or related content on your site. You can use Google Search Console to find the sources of URLs causing "not found" errors31.
Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page30 that kindly guides users back to a working page on your site can greatly improve a user's experience. Your 404 page should probably have a link back to your root page and could also provide links to popular or related content on your site. You can use Google Search Console to find the sources of URLs causing "not found" errors31.
Website saturation and popularity, or how much presence a website has on search engines, can be analyzed through the number of pages of the site that are indexed by search engines (saturation) and how many backlinks the site has (popularity). It requires pages to contain keywords people are looking for and ensure that they rank high enough in search engine rankings. Most search engines include some form of link popularity in their ranking algorithms. The following are major tools measuring various aspects of saturation and link popularity: Link Popularity, Top 10 Google Analysis, and Marketleap's Link Popularity and Search Engine Saturation.
Social networks are, in many cases, viewed as a great tool for avoiding costly market research. They are known for providing a short, fast, and direct way to reach an audience through a person who is widely known. For example, an athlete who gets endorsed by a sporting goods company also brings their support base of millions of people who are interested in what they do or how they play and now they want to be a part of this athlete through their endorsements with that particular company. At one point consumers would visit stores to view their products with famous athletes, but now you can view a famous athlete's, such as Cristiano Ronaldo, latest apparel online with the click of a button. He advertises them to you directly through his Twitter, Instagram, and FaceBook accounts.
Link text is the visible text inside a link. This text tells users and Google something about the page you're linking to. Links on your page may be internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking to is about.
In addition, social media platforms have become extremely aware of their users and collect information about their viewers to connect with them in various ways. Social-networking website Facebook Inc. is quietly working on a new advertising system that would let marketers target users with ads based on the massive amounts of information people reveal on the site about themselves.[104] This may be an unethical or ethical feature to some individuals. Some people may react negatively because they believe it is an invasion of privacy. On the other hand, some individuals may enjoy this feature because their social network recognizes their interests and sends them particular advertisements pertaining to those interests. Consumers like to network with people who have interests and desires that are similar to their own.[105] Individuals who agree to have their social media profile public, should be aware that advertisers have the ability to take information that interests them to be able to send them information and advertisements to boost their sales. Managers invest in social media to foster relationships and interact with customers.[106] This is an ethical way for managers to send messages about their advertisements and products to their consumers.
Social networking sites such as Facebook, Instagram, Twitter, MySpace etc. have all influenced the buzz of word of mouth marketing. In 1999, Misner said that word-of mouth marketing is, "the world's most effective, yet least understood marketing strategy" (Trusov, Bucklin, & Pauwels, 2009, p. 3).[79] Through the influence of opinion leaders, the increased online "buzz" of "word-of-mouth" marketing that a product, service or companies are experiencing is due to the rise in use of social media and smartphones. Businesses and marketers have noticed that, "a persons behaviour is influenced by many small groups" (Kotler, Burton, Deans, Brown, & Armstrong, 2013, p. 189). These small groups rotate around social networking accounts that are run by influential people (opinion leaders or "thought leaders") who have followers of groups. The types of groups (followers) are called:[80] reference groups (people who know each other either face-to-face or have an indirect influence on a persons attitude or behaviour); membership groups (a person has a direct influence on a person's attitude or behaviour); and aspirational groups (groups which an individual wishes to belong to).
Structured data21 is code that you can add to your sites' pages to describe your content to search engines, so they can better understand what's on your pages. Search engines can use this understanding to display your content in useful (and eye-catching!) ways in search results. That, in turn, can help you attract just the right kind of customers for your business.
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or "updates" with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[22] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.
In 2007, Google announced a campaign against paid links that transfer PageRank.[30] On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat any nofollow links, in the same way, to prevent SEO service providers from using nofollow for PageRank sculpting.[31] As a result of this change the usage of nofollow led to evaporation of PageRank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated JavaScript and thus permit PageRank sculpting. Additionally several solutions have been suggested that include the usage of iframes, Flash and JavaScript.[32]
Notice that each of these accounts has a consistent voice, tone, and style. Consistency is key to helping your followers understand what to expect from your brand. They'll know why they should continue to follow you and what value they will get from doing so. It also helps keep your branding consistent even when you have multiple people working on your social team.
Google's search engine marketing is one of the western world's marketing leaders, while its search engine marketing is its biggest source of profit.[17] Google's search engine providers are clearly ahead of the Yahoo and Bing network. The display of unknown search results is free, while advertisers are willing to pay for each click of the ad in the sponsored search results.
Cross-platform measurement: The number of marketing channels continues to expand, as measurement practices are growing in complexity. A cross-platform view must be used to unify audience measurement and media planning. Market researchers need to understand how the Omni-channel affects consumer's behaviour, although when advertisements are on a consumer's device this does not get measured. Significant aspects to cross-platform measurement involves de-duplication and understanding that you have reached an incremental level with another platform, rather than delivering more impressions against people that have previously been reached (Whiteside, 2016).[42] An example is 'ESPN and comScore partnered on Project Blueprint discovering the sports broadcaster achieved a 21% increase in unduplicated daily reach thanks to digital advertising' (Whiteside, 2016).[42] Television and radio industries are the electronic media, which competes with digital and other technological advertising. Yet television advertising is not directly competing with online digital advertising due to being able to cross platform with digital technology. Radio also gains power through cross platforms, in online streaming content. Television and radio continue to persuade and affect the audience, across multiple platforms (Fill, Hughes, & De Franceso, 2013).[45]
On October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google. SearchKing's claim was that Google's tactics to prevent spamdexing constituted a tortious interference with contractual relations. On May 27, 2003, the court granted Google's motion to dismiss the complaint because SearchKing "failed to state a claim upon which relief may be granted."[68][69]
Blogging website Tumblr first launched ad products on May 29, 2012.[69] Rather than relying on simple banner ads, Tumblr requires advertisers to create a Tumblr blog so the content of those blogs can be featured on the site.[70] In one year, four native ad formats were created on web and mobile, and had more than 100 brands advertising on Tumblr with 500 cumulative sponsored posts.
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Creating the link between SEO and PPC represents an integral part of the SEM concept. Sometimes, especially when separate teams work on SEO and PPC and the efforts are not synced, positive results of aligning their strategies can be lost. The aim of both SEO and PPC is maximizing the visibility in search and thus, their actions to achieve it should be centrally coordinated. Both teams can benefit from setting shared goals and combined metrics, evaluating data together to determine future strategy or discuss which of the tools works better to get the traffic for selected keywords in the national and local search results. Thanks to this, the search visibility can be increased along with optimizing both conversions and costs.[21]
However, while bidding $1,000 on every keyword and ranking #1 for every relevant search sounds nice in theory, most businesses have to play a balancing game between ranking higher and paying too much for clicks. After all, if it costs $17.56 to rank in position #1, but you can only afford to pay $5.00 per click, bidding $1,000 on a keyword to guarantee yourself the #1 position would be a great way to bid yourself out of business.
Marketers target influential people on social media who are recognised as being opinion leaders and opinion-formers to send messages to their target audiences and amplify the impact of their message. A social media post by an opinion leader can have a much greater impact (via the forwarding of the post or "liking" of the post) than a social media post by a regular user. Marketers have come to the understanding that "consumers are more prone to believe in other individuals" who they trust (Sepp, Liljander, & Gummerus, 2011). OL's and OF's can also send their own messages about products and services they choose (Fill, Hughes, & De Francesco, 2013, p. 216). The reason the opinion leader or formers have such a strong following base is because their opinion is valued or trusted (Clement, Proppe, & Rott, 2007). They can review products and services for their followings, which can be positive or negative towards the brand. OL's and OF's are people who have a social status and because of their personality, beliefs, values etc. have the potential to influence other people (Kotler, Burton, Deans, Brown, & Armstrong, 2013, p. 189). They usually have a large number of followers otherwise known as their reference, membership or aspirational group (Kotler, Burton, Deans, Brown, & Armstrong, 2013, p. 189. By having an OL or OF support a brands product by posting a photo, video or written recommendation on a blog, the following may be influenced and because they trust the OL/OF a high chance of the brand selling more products or creating a following base. Having an OL/OF helps spread word of mouth talk amongst reference groups and/or memberships groups e.g. family, friends, work-friends etc. (Kotler, Burton, Deans, Brown, & Armstrong, 2013, p. 189).[81][82][83][84][84][84] The adjusted communication model shows the use of using opinion leaders and opinion formers. The sender/source gives the message to many, many OL's/OF's who pass the message on along with their personal opinion, the receiver (followers/groups) form their own opinion and send their personal message to their group (friends, family etc.) (Dahlen, Lange, & Smith, 2010, p. 39).[85]
If your company is business-to-business (B2B), your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson. For that reason, the role of your marketing strategy is to attract and convert the highest quality leads for your salespeople via your website and supporting digital channels.