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Considered by Cadw to be the best Edwardian gardens in Wales, the National Trust's Dyffryn Gardens comprises of intimate garden rooms, formal lawns and a glasshouse showcasing an impressive cacti and orchid collection.
Dyffryn is a peaceful oasis on the outskirts of Cardiff, boasting 55 acres of exceptional Edwardian garden design around its unique Victorian mansion house.
Considered by Cadw to be the best Edwardian gardens in Wales, the National Trust's Dyffryn Gardens comprises of intimate garden rooms, formal lawns and a glasshouse showcasing an impressive cacti and orchid collection.
Standing at the heart of the estate is the magnificent Dyffryn House, where everyone can play the pianos, enjoy a game of billiards or sit down and admire the breath-taking views.
The property has been a popular filming location for Casualty and Dr Who, and was featured in the BBC's 2017 production of 'Decline and Fall' starring Eva Longoria and Jack Whitehall.
Dyffryn's arboretum on the east side of the garden is a wild and exotic area, holding one of the most significant collections of trees in the National Trust. Covering 22 acres, there is plenty to discover, with all year round colour and 17 Champion Trees, the largest of their kind in the British Isles.
Open all year round
Open from 10am every day except for Christmas and Boxing Day, there is ample opportunity to explore the evolving gardens, taste the produce in the café and shop at reception.
Dyffryn's regular programme of events and activities also means that there are plenty of things to see and do. From half term family fun, traditional Christmas celebrations and stargazing evenings, there is something for everyone.
History of Dyffryn
Looking beyond the botanical displays, you'll see evidence of the garden design of eminent landscape architect, Thomas Mawson, who was commissioned in 1903 by John Cory, a coal entrepreneur and important figure in South Wales during the Victorian era. The originality of the garden's arrangement was due to Mawson's collaboration with Reginald Cory, John's son who was a passionate plantsman and funded several plant hunting trips across the world.
Throughout the 20th century, Dyffryn became a training centre for police, was used as a conference centre and was also suggested to become a five-star hotel. However, over time, the site suffered periods of neglect. In the late 1990s, the Vale of Glamorgan began a programme of revival, with help from two grants for the gardens and a grant for the house in 2010.
In 2013, the National Trust took on a 50-year lease, and with the help of visitors and a hardworking team of staff and volunteers, they are continuing to revive and develop the property, welcoming more than 100,000 visitors each year.
Facilities and Access
- Admission prices and opening times for gardens and house available via the website
- Dogs on leads are welcome in all areas of the gardens
- Children's play area located near reception
- Wild, natural play area coming in winter 2017
- Accessible toilets and baby-changing facilities
- Free car parking
- Dyffryn House and the majority of the gardens are wheelchair friendly
- Volunteer run visitor buggy service to help with getting around the garden
Courtesy wheelchairs and mobility scooters available to hire in advanceDYFFRYN GARDENS LEAFLET
02920 593328
Dyffryn Gardens, National Trust
St Nicholas,
Vale of Glamorgan,
By road: From M4 take junction 33 on to A4232 (to Barry). Exit second slip road, at roundabout take the fourth exit A48 (to Cowbridge). In St Nicholas village follow signs for Dyffryn. NOTE – using a SatNav may take you to a nearby farm
By bus: X2 bus service to St Nicholas, then approximately 1 mile (1.6km) walk along road without pavement
By train: Cardiff Central. Approximately 7 miles (11.3km)


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February 2017 Steering Committee Meeting Minutes
February 16, 2017 EHNA Steering Committee Meeting Minutes
6:30 PM. at Spirit Lutheran, Eau Claire
Members in attendance: Eric Anderson, Susan Bauer, Chris Buske, Gina Keenan-Klages, Tania Mathews, Traci Ohlmann, Shannon Paulus, Michael Rasmussen, Chad Rowekamp, Mark Ruddy
Members absent: Cortney Draxler, Luke Stordahl
Guests: Officer Todd Johnson, Officer Taylor Comeau, Officer Ellen Schroeder
Treasurer's Report: January balance petty/checking, $641.61. Expenses deducted: $76 was used to renew post office box which left a remaining balance of $565.61. Upcoming expenses: Renewal for website: Hosting $89, Domain name $15. February treasurer's report approved.
Secretary's Report – Secretary's report was approved.
Welcoming and Introductions:
1. The Association welcomed the officers. They asked if we had issues we would like to discuss.
A. Neighbors were finding empty green bottles on their lawn. Right now it would be a littering charge but no action can be taken unless find out who is doing it.
B. QPR suicide prevention training was held at Spirit Lutheran for youth and adults. Possibly do neighborhood training in future.
C. Margaret Street speed limit was discussed. Speed limit now 25 (unposted). How to get more police presence and for them to give warnings. More enforcement on Margaret Street is requested. Officer Johnson mentioned to contact streets department to get signs – it was done prior but denied. Officer Johnson will ask to get a couple of 25 mph signs placed. Officer Johnson mentioned when stop signs were put in at Fairfax and Skeels that it drastically slowed traffic. Margaret and Highland a good place for a stop sign. Possible trailer could be placed to say 25 mph.
D. Officers were asked if the Eau Claire River area had many problems. Officers mentioned that not too many problems next to the river. Few homeless or someone running through if on a chase. Boyd Park also has not had too many issues. Had a few juvenile racial-tensions last year but lowered now. Eastside hill can talk to South and Memorial counselors and how to work with families in our area to prevent future issues.
The Ways Association Made Eastside Hill a Better Place: Association members mentioned ways they made Eastside Hill a better place to live: Some mentioned were: humanKIND, picking up garage, bringing up green bottle issue.
Old Business:
1. Boyd Park toilet fundraising: Boyd Park community bathroom. Due to successful fundraising and final bid coming in lower, Eastside Hill has $1,575 left over at city parks office for future matching grant projects.
2. humanKIND: Survey being done on Survey Monkey on what residents would like for our neighborhood. 15 filled out so far at time of meeting. Most want block parties, social events, games, etc. humanKIND is looking into getting welcome signs printed with many languages. It is on hold to see the makeup of residents to not exclude anyone. Lori Chilefone will be designing the posters. There was a motion to ask humanKIND committee to bring receipts on their projects to get reimbursed, if over $50 to get preapproval. Motion approved. humanKIND has a facebook page.
3. Margaret Street: Kathy Mitchell on our side. April 25 first meeting on issue city council having; May 1 hearing with testimony.
4. Margaret Boulevard: Mark talked to forester to do tree planting. City will put 21 trees in boulevard from Hogeboom to Nelson cheese. Hogeboom to Main Street not enough boulevard to do so. Mark went door to door to get permission to plant trees on properties. All but one resident agreed to do so. Next year can work on perennial plants and ways to maintain boulevards.
5. Volunteer needed for signs: Cortney Draxler will work with Shannon on what is needed as far as signs and storage.
6. Sports Equipment at Boyd Park: Ok was given from city parks to have tubs near Boyd shelter for sports equipment to use. Someone from neighborhood could check on the tubs regularly. City can put up volleyball net. Suggested to talk to Flynn children on how to take care and put away the equipment when done playing with it. Donations of equipment can come from thrift sales, neighbors, etc.
8. CPR class: Suggestion to have a CPR class in neighborhood; volunteer needed to make this happen.
9. Winter Nights Out: Association served hot chocolate at Boyd Park on Thursdays when held. There were no snowshoes for Association to rent out; Volume One's initiative with Scheels fell through. Boys and Girls Club had some so they were renting them out this year.
10. BPAC and Sustainability Action by City Council: Council voted 10-2 to change the commissions to committees which could reduce citizen input.
1. Beach access: Need official approval from Shoreline Zoning-Department Natural Resources to go ahead and work on beach. Hoping to keep historical look. Stages will be: 1. Approval. 2. Clear out beach and trail. 3. Raise money for other improvements such as steps going down to beach as it was in past. There is potential federal funding available for this type of project. Possible start around Earth Day.
2. 5013c: $400+ spent only got association state recognition. Costs $800-$900 to get federal access. Also cost $159 for Legal Zoom to be "registered agent". We can get that back prorated to have Association get mail/be "registered agent".
* Still openings for up to two more on Steering Committee to relieve Luke and Gina who have little time to be active members. Look for Neighbors to take their places.
Next meeting: March 16 2017, 6:30 p.m. Boyd Park Shelter or Spirit Lutheran.

subset: commoncrawl


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Happy Heart
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Monday, March 7, 2016
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Happy Heart
Robert LOVED woodworking. He learned from his grandfather and used to tell me how sad he was when his grandfather died. One of his early memories was putting a thing that he made into the coffin at his funeral and then seeing the funeral director remove it and throw it away (he did go rescue it from the trash at the tender age of 6).
Given his love—I had kept most of his woodworking tools—the power newer ones and the hand tools (mostly his grandfather's) that he used. Munchkin is 8—and wanted to build his own pinewood derby car. I decided that it was the right time to pull out the tools.
I hauled the big bins out to the garage—and we looked at what he had. Munchkin had drawn the model for his car and then carefully marked the cuts. I only had one minor issue that I needed to call my brother to figure out—but other than that everything is still in working order!
Munchkin is big enough to reach the work bench. I used the scroll saw to make the big cuts and Munchkin carefully and meticulously used the hand tools to shape and sand his car. He has earned his whittling chip in Scouts so he knows how to safely use tools and cut away from himself. I was relegated to a space outside of his safety circle.
I stood there and watched him. He was careful and smiley and did things the way that he wanted to do them. He carefully touched the wood to ensure that it was smooth enough and sanded away any rough spots his little finger found. As I watched, I realized that the connection to Robert is starting to come full circle. That even though he wasn't here to teach Munchkin himself, by using his tools and answering his questions, that was connection between them.
It is nearly eight years since the accident, and Munchkin was a baby-so it sometimes hurts my heart on all that they missed together. Today—instead of hurt, I was able to see the joy of a young boy using his father's tools. That joy—that joy makes my heart happy.
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Progressive Dynamics, Inc. has constructed a new surface mount printed circuit board room and installed surface mount equipment at its Marshall, MI manufacturing location. This technology allows Progressive Dynamics to increase reliability. read more
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Have any personalised message hand stamped onto a sterling silver bangle, these are made to be a little bit wonky and organic with a hammered finish.
Please note: Bangles are sold individually but look great stacked up!
You can fit approx 20 words onto 1 side.
If you would like a message on both sides it will be an extra £10, please add this to your shopping cart using the drop down menu.
When you check out, there is a 'notes' section for you to write the message you'd like stamping on to the bangle.
If you'd like a little charm just add it to the shopping basket, they can have a word or two stamped on each side if you like.
Final price excl. shipping costs
Free shipping to the following countries: Show more Show less
XXS christening bangles are approximately 50mm (inside diameter)
XS are 55mm
Small are 60mm
average bangle size 65mm
Large 70mm
XL 75mm
We also make textured bangles that look great stacked up
Each Lyric Bangle is custom made to order using 2.5mm Sterling silver wire, the letters are hand stamped onto the metal so you can have any message you like. These make beautiful gifts and look fab stacked up! They are made to measure so you can have any size you like, they can also be made in gold if you prefer.
You can fit approx 20 words onto one side of an average bangle, each letter is 1mm wide.
To work out what size you need, either measure the inside diameter in millimeters of a bangle that you know fits. Or measure around the widest part of your hand, around the knuckles with a tape measure- whilst sqeezing your hand as if putting on a bangle.
If it is a gift, then look at the persons hands you'd like to buy a bangle for; do they have particularly broad hands? Maybe you could check what size rubber gloves they wear!!! Do they wear any bangles already? If they do wear bangles from high street shops then they will most likely fit an average bangle. If they don't usually wear bangles, it may be that they can't get any to fit from the shops- so try and see if it's because high street bangles are usually too big or too small.
If you buy a bangle as a gift and it doesn't fit, then don't worry they can be re sized, it will cost £20 + £5.95 postage to resize a bangle.
'Dream big little star'
'Laugh, Love, Live'
'Sunset, sunrise, elephants & Butterflies'
"Each friend represents a world in us, a world possibly not born until they arrive, and it is only by this meeting that a new world is born." (Anais Nin)
"Good friends are like stars.... You don't always see them, but you know they are always there"
"Truly great friends are hard to find, difficult to leave, and impossible to forget."
"Laugh as much as you breathe and love as long as you live."
May the mountains own great spirit,
make your life a singing stream.
May the new moons now a coming,
bring a purpose to your dreams.
May a rainbow touch your shoulder,
with the promise of its glow.
May the sunlight fall upon you,
as you walk through many snows.
"Somewhere over the rainbow, skies are blue, and the dreams that you dare to dream really do come true"
If you're still stuck, just get in touch and we'll help you find the perfect message!


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Dell Alienware M17X R1 Spare Parts
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Replacement original Dell battery F310J. Capacity 85wH lithium-ion pack Replaces ..
Ex VAT: £129.00
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The Janata Dal (United) will support the opposition vice presidential candidate Gopalkrishna Gandhi in the August 5 elections notwithstanding its joining hands with the BJP.
The Janata Dal (United) will support the opposition vice presidential candidate Gopalkrishna Gandhi in the August 5 elections notwithstanding its joining hands with the BJP. A senior party leader said that the commitment to support Gandhi was made by party president and Bihar chief minister Nitish Kumar prior to joining hands with the BJP. "Nitish Kumar ji had made the commitment to support Gopalkrishna Gandhi prior to joining hands with the BJP and will fulfil it. There is no going back on it and we have not changed our stand," senior party leader K C Tyagi told PTI.
The JD-U moved out of the 'grand alliance' with the RJD and the Congress and decided to join hands with its old-time ally the BJP to form the new government in Bihar. It had split from the NDA in 2013 after a 17-year-old alliance. Party leaders, however, say that it has to fulfil its promises made earlier. The decision of the JD-U will not alter the result of vice president's election as the ruling NDA nominee M Venkaiah Naidu has a big majority in his favour and is likely to sail through easily. On whether its lone MLA in Gujarat would support the BJP or the Congress in the upcoming Rajya Sabha elections, they said since he is opposed by the BJP, he is free to take his own decision.
Also watch:
In the wake of its own legislators switching sides and resigning after Shankarsing Vaghela quit the party, Congress heavyweight Ahmed Patel needs the support of the NCP, the JD-U and other MLAs to win the third Rajya Sabha seat in Gujarat.
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Tuesday, July 31, 2007
awesome caricature of me
Fellow caricature artist, Alison Gelbman at www.caricatureexpress.com surprised me this morning by dropping this caricature painting of me into my mailbox! This is the first time Alison has done a painted caricature and the results are awesome! What makes it more incredible is that she is also a student of mine which means I will have to "up my game" now to keep up with HER!
Posted by Elgin Subwaysurfer Bolling at 6:01 AM
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by Anonymous
When making homemade soap is it bad to just directly add lemon juice?
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Today I'm doing an online radio interview over at RSS Ray on social media and search engine optimization. Our discussion will cover fundamentals of social media and how businesses, small and large, might use such tactics as part of their online marketing mix. We'll also discuss blog marketing and press release optimization.
The kind of social media optimization and marketing that gets the most play these days is hitting the home page of digg or getting tons of traffic from Stumbleupon, del.icio.us, reddit, etc. Many of the SMO/SMM campaigns we run achieve these kinds of results, but it's not the end goal. If you're familiar with the services we provide at TopRank, you'll know we take a holistic approach to search marketing and view things like social media on a longer term basis.
Not that there's anything wrong with getting to digg's home page or the popular list on social news sites, but it's tough to maintain as a sustainable marketing strategy.
For perspective, here's an exchange I had last year with a high profile social media marketer/master link baiter. He asked if we wanted to participate with a social media community that builds up the profiles of it's members by voting and submitting each others' stories. I expressed my reservations and his reply was, "Oh that's right. You use social news for legitimate purposes and for PR." This talented marketer understood his efforts might be detected and penalized and he accepted that as a reasonable risk. .
Do aggressive social media marketing efforts provide value? Is it worth $5,000 or more for a one shot SMO campaign? For the right company and market, I say yes. But it's not a blanket strategy and not applicable to all sites. Just like PPC, SEO or direct mail or public relations are not appropriate for all situations.
TopRank's perspective on marketing with social media is focused more on educating clients on how they can optimize the various media formats of content produced for long term, sustainable traffic and link popularity. Rather than relying on our profiles, we show clients how to build their own and incorporate optimization tactics with as many relevant online media formats as possible. Optimizing multiple media (text, images, audio, video) in conjunction with participation on social media sites provides the distribution channels for content to attract quality traffic as well as build link popularity.
Useful, unique and provocative content plus a robust distribution channel are the building blocks for a long term social media and viral link building strategy.
This is the perspective I'll be sharing later today in the interview on RSS Ray about how social media affects search marketing. The show starts at 10 am Pacific/1 pm Eastern and I invite our appreciated readers of Online Marketing Blog to listen free online at wsradio.com.


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Author: josephalapin
I am a writer and an award-winning teacher living in Long Beach, California. My work has been published or is forthcoming in The Rattling Wall, Sliver of Stone Magazine, Tigertail: A South Florida Poetry Annual, LA Weekly, OC Weekly, and The Miami New Times. I am a graduate of the MFA Program at Florida International University, and I grew up in Clinton, Massachusetts. Since I turned seventeen, I have lived in Central and West Florida, Detroit, Miami, Brittany, Prague, and Southern California. I've been busy trying to live a life worth writing about.


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A couple of days ago, the UK Childrens Minister, Kevin Brennan, raised the issue about the use of electronic 'gadgets' in school, and suggested that they should be kept out of the classroom. There are several issues here and no one would disagree that Game Boys, PSP's etc simply used for games are not necessary in the classroom although it could easily be argued that the brain training games on Nintendo etc are really beneficial and if every students did that for ten minutes at the start of every day it would really help them. As a Headteacher, I had no problem with students with game boys etc using them at break and lunchtimes - often in groups.
The same comment about 'gadgets' was extended to mobile phones. Talking about secondary age students, phones are as important a part of their social life as clothes (and possibly more important to some). They do not go anywhere without them and no matter what school policies are, they will have their phone somewhere. Trying to totally ban them is really making a rod for teachers back and not realistic in 2008. I have visited schools with airport style hand held detectors for use on anyone they thought might be hiding a phone - bonkers! Why would you? Equally I have visited a school where the Headteacher told me they had confiscated 730 in one term - not for being used but just for being present. Students were just keeping the SIM card and then getting a new phone - so a pointless exercise for all.
I know I have written on this before, but it is really about balance and schools having a policy about what is and is not acceptable and consistently sticking to it. Above all - it must make sense! How many schools have asked the students to decide the policy or have a strong voice in the decision?
In one of my schools the policy was simply they must never be seen during school hours unless given permission. Phones that rang in lessons or during breaks were instantly confiscated - no arguement. (This is even easier with the new confiscation powers that teachers gained in the UK this year.)
However, there is massive computing power in phones and other handheld devisces which should be utilised, including web browsing, camera, calculators et al. If students forgot their calculator, one of my maths teachers let students use the calculator on their phones, with permission. It didn't mean they started planning their social life in the middle of the lesson. Lessons were fast , slick and very good - they had no time to do anything other than maths. (There is an issue about quality of teaching here as well). We encouraged students to use the phone cameras for science experiments and on field trips and send the photos so they could be dropped into work.
Adminstratively they work as well - as a school we, on occasion, used to remind classes / students via text about important events or about homework, parents about parents evenings etc. When I had to close a school due to a burst water main or heavy snow, having almost every student able to phone their parents simultaneously saved many hours of phone calls etc.
There are downside issues to contend with, weak teachers can get taken advantage of, a few students do phone home fast especially if they get into trouble, but the pros outweigh the cons.
I would rather see a coherent balanced policy that makes sense to students, staff and parents rather than advice suggesting a blanket ban which makes zero sense to anyone as it is just not realistic in todays environment.
Sunday, 30 December 2007
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Milwaukee Brewers star Christian Yelich broke his right kneecap on a foul ball Tuesday night and will miss the rest of the regular season.
The Brewers didn't say whether the reigning NL MVP might be able to return for the playoffs that begin Oct. 1 if they make it that far. Milwaukee began the day two games behind the Chicago Cubs for the second NL wild-card spot.
Yelich fouled a ball off his right leg in the first inning against Miami. He was down on the ground for several minutes before limping off the field.
Yelich hit .329 with 44 home runs and 97 RBIs along with 30 stolen bases this season. The outfielder was leading the majors in slugging percentage and OPS when he was hurt.
Trent Grisham continued Yelich's at-bat with a 1-2 count and struck out — the strikeout was charged to Yelich.
More AP MLB coverage: https://apnews.com/MLB and https://twitter.com/AP_Sports
Copyright 2019 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


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Resilient: A short film about the farmers and ranchers building soil and saving water in the American West
From an environmental perspective, agriculture, especially ranching and farming in the dry American West, is an easy target for our eco-angst, but a new breed of innovative farmers is building resilience and adapting to a drier climate.
You don't have to go very far in environmental circles to start hearing that our soil and water woes are due to irresponsible agricultural practices, and that old habits and attitudes and practices among ranchers and farmers are a big part of the problem. Unfortunately, that kind of blame is rarely accurate or helpful, and from my viewpoint, has created a big rift between the people who grow most of the food and the rest of us, who depend on them, and often overlooks the many growers, ranchers, and farmers who are making a difference by focusing on building soil, conserving water, and creating a more resilient local food shed.
In light of increased pressure on water supplies, frequent drought conditions, and a changing climate, farmers and ranchers are having to either adjust their practices to more sustainable ones or to face the very real possibility that their livelihoods are in jeopardy. Part of the issue is that all too often the media highlights the negative effects of agriculture, and pays too little attention to those who are creating a more sustainable future by adapting resilient strategies and tactics for their agricultural operations.But thanks to the efforts of the Young Farmers Coalition, the Lexicon of Sustainability, and the design studio Rumplefarm, the practices of innovative farmers and ranchers who are building soil and saving water in one of the country's most challenging regions, western Colorado, is getting highlighted.
The short film Resilient: Soil, Water and the New Stewards of the American West is intended, at least in part, to spur discussion and awareness about food, water, and farming issues, and while the film is viewable in its entirety below, hosting a screening of it in your town could be a great addition to discussions about resiliency, local food, or food systems in general.
To host a screening (or to find one), see the Young Farmers Coalition website.


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Circle lenses are not only the means of enhancing your looks; sometimes circle lenses have much more to offer. Red circle lenses define this need in a more professional way. If you are planning to act as a fiction's character you must have a pair of colored contact lenses to enrich the play and create a feeling of indulgence for your viewers.
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The trend which is seeing the fall of major UFC fights apart stayed and witnessed on Friday as well, when Junior Dos Santos was dragged from his bout of UFC 215 opposite Francis Ngannou over the matter of a potential violation of doping.
The UFC released a statement recently; it is the U.S. Anti-Doping Agency (USADA) and informed dos Santos very clearly that it seems he has violated the policy of UFC after a sample collected from the player's body when he was out-of-competition on Aug. 10. The test turned positive. After the confirmation of the information that dos Santos sample is found positive, UFC took the action against the player.
UFC pulled dos Santos from his next fight because of the reason. The upcoming fight of the player was scheduled in Sept. 9 in Edmonton, Canada.
After pulling dos Santos, UFC says they are looking for the replacement to fight against Ngannou on the card.


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A three-pack of Dolphins talking points to jumpstart your Monday:
1. Dolphins spent big in free agency, but 2013 season likely depends on Ryan Tannehill and Jonathan Martin.
The Dolphins have been the NFL's boldest team this offseason, making the both free agency and the draft as they look to turn four consecutive losing seasons into a playoff team.
They gave $30 million to the top receiver in free agency, Mike Wallace. They gave $27 million combined to two new linebackers, Dannell Ellerbe and Philip Wheeler. They signed talented veterans coming off injuries, like Dustin Keller and Brent Grimes. They traded all the way up to No. 3 in the draft to take the top pass rusher, Dion Jordan.
They're creating the headlines this offseason, yet they will mostly be bit players in the drama of the Dolphins' 2013 season. The Dolphins' playoff hopes may largely rest on a couple of second-year players – QB Ryan Tannehill and LT Jonathan Martin, the team's first- and second-round picks in 2012.
The Dolphins' offense was putrid in 2012, scoring just 18 points per game. Most media and Dolphins fans believe the offense will be better than last year because of the additions of Wallace, Keller, Brandon Gibson, new right tackle Tyson Clabo and new running back Lamar Miller. But it's still all up to Tannehill, and if he takes a step back in his development in his second NFL season, those expensive new toys will just be collecting dust on the shelf.
And with Clabo coming on board yesterday, Martin will now be Tannehill's blind-side protector. It's the position he's most comfortable playing – he started for three seasons at left tackle at Stanford, and never played right tackle before starting 12 games last year for the Dolphins – and Martin looks like he has bulked up a bit this offseason to prepare to face some of the best pass rushers in the league this fall.
But Martin's rookie season wasn't exactly stellar, particularly his four-game stint at left tackle last season, after Jake Long went down with a triceps injury. Overall, the website Pro Football Focus rated Martin as the 76th-best offensive tackle out of 80, and his 47 quarterback pressures allowed during the season were the most at his position. Long allowed 10 pressures in 11-plus games at left tackle, while Martin allowed 17 in four-plus games.
Still, it's way too early to write Martin off. He was put in a tough position last year, having to learn right tackle at the NFL level and then being thrown in at left tackle on the fly. The Dolphins obviously think that he can play much better at left tackle once he has an entire offseason to prepare for it.
But with as much money as the Dolphins spent in free agency, none of it will matter if Tannehill and Martin don't play well this season.
2. Dion Sims is the key to the draft class.
Speaking of unexpectedly key players, the linchpin of the Dolphins' draft class may not be Jordan, or second-round pick Jamar Taylor, or third-round picks Dallas Thomas or Will Davis.
Believe it or not, it's probably Dion Sims, their second fourth-round pick. At least, he's the most important player for 2013, and he might have the biggest role.
The players drafted above him, including fellow fourth-rounder Jelani Jenkins, have the luxury of having veterans in front of them on the depth chart.
Jordan is going to be brought along slowly as a third-down pass rusher as a rookie. Taylor and Davis might win cornerback jobs, but it's also possible that they sit behind Grimes, Richard Marshall and/or Nolan Carroll for a bit. And Jenkins will be counted on as a special teams contributor as a rookie.
Sims, though, fills a crucial role as the Dolphins' blocking tight end. When the Dolphins lost Anthony Fasano to the Chiefs, they didn't just lose their leading touchdown receiver from 2012 – they also lost one of their best blockers in the run game. The Dolphins signed Keller as a potential upgrade over Fasano as a pass catcher, but he's a clear downgrade as a blocker. And none of the other tight ends on the roster are there for their blocking skills, either – Charles Clay, Michael Egnew and Kyle Miller.
When the Dolphins use two-tight end sets – which they did about 1/3rd of the time last year – Sims will be counted on to play at a high level right away.
3. Do Dolphins still want to win a Super Bowl?
As everyone has heard by now, the Dolphins' plans to receive public funding to upgrade Sun Life Stadium died on the floor of the state legislature on Friday night, and now all plans to renovate the stadium are off.
The consequence, of course, is that South Florida is very, very, very, very unlikely to win either of the Super Bowls that will be awarded by NFL owners in Boston on May 21 – Super Bowl 50 against San Francisco, or Super Bowl 51 against Houston.
Still, the Dolphins and the South Florida Super Bowl host committee vow to go strong after the games when the vote takes place in two weeks.
"In the weeks ahead, I will do all I can to convince my fellow owners to bring the Super Bowl back to Miami-Dade," Dolphins owner Stephen Ross said. "The Bid Committee has done a tremendous job to give us a great shot."
But will the Dolphins really go hard after the games? It's fair to wonder now that the renovation plans are dead.
A big part of the Dolphins' plea to the public and to legislators was that South Florida will not be able to compete for big events – such as Super Bowls, college football championships and the like – without an upgraded stadium.
If the NFL awards a Super Bowl to South Florida in two weeks, it would completely undermine the Dolphins' efforts from the past year. Not getting the Super Bowl will allow the Dolphins to say, "See? Told you so."
Ross won't be upgrading the stadium now, but he certainly could try again for public funding in a few years. And losing a few Super Bowl votes could help his cause.


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Planning to relocate from Saudi Arabia?
September 7, 2015
Has your time come to search for a lifestyle change? An international move from Saudi Arabia to a new destination could be a way of bringing an exciting culture, fresh surroundings and a new social scene in to your life. A recent survey by Rough guides revealed the friendliest cities in the world. If you are considering relocating internationally, but you aren't sure of where to go here are a few of the best locations on the list.
Atlanta, USA
Atlanta has a population of over 44,000 and is known for being a friendly city. It's popular for having good hospitality and an excellent night life culture across the city that allows for easy socializing. There is no shortage of restaurants, bars and clubs as well as many green spaces, public parks and sports clubs to enjoy. The city is popular with young professionals for having a large number of job opportunities and affordable housing options including, riverside apartments and houses.
Vientiane, Laos
If you are an expatriate and you are searching for exotic adventures, beautiful nature and a friendly community to live in then Vientiane could be the place for you. The spiritual river town features fantastic French architecture, great markets and delicious local delicacies. The Pha That Luang 'Great Stupa' is the national symbol of Vientiane and is regarded as the most important national monuments in Laos. Despite the growing influx of expats, the cost of living in Laos still makes it one of the most attractive and affordable countries in Asia. Warm weather and an out-doors community culture make it one of the most friendliest places in the world.
Manchester, Great Britain
Manchester is an excellent place for shopping and even better for making friends. The vibrant city centre has a great selection of shops as well as restaurants, pubs, bars and clubs – great for either grabbing a bite to eat with friends or enjoying an action packed night out. The city offers art galleries, two world class football clubs and a choice of housing options to suit every taste from quayside apartments to commutable villages. Links to the rest of the country are excellent, with good rail lines and an international airport.
Tokyo, Japan
The metropolitan area of Tokyo is the second largest economy in the world, but having a good time is just as valued as working hard. The metropolis made it to the list of the most popular places to live in and is popular for its rich culture, five star cuisine, efficient transportation, and friendly people. Old traditions mix with modern technology in the city and surrounding areas offer a wealth of natural and ancient beauty. Picturesque landscapes, hot springs and mountainous forests provide endless areas for expats to explore.
Wellington, New Zealand
Wellington is a creative and energetic hot spot and is known as the world's "coolest" little capital'. The outdoors lifestyle and harbour side setting make it a great place for young professionals and families. With reportedly more café's bars and restaurants than New York, and a lively nightlife scene it's easy to meet new people there. Wellington combines the warmth of a friendly village with all the action of a major city. It's also the hub of New Zealand's craft beer revolution and there are experimental breweries and specialist bars dotted all over the city.


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4 Basic Items that Any First Aid Kit Should Always Have
Minor scrapes, burns, grazes, and cuts are only a small part of the whole package of being alive. However, nothing is perhaps more frustrating than having to dress a wound or bandage a burn only to find out that you don't have the proper items to do so.
Whether or not you have kids, having a first-aid kit is a must-have in any home anywhere in the world, Singapore or otherwise. And because first-aid kits often make a huge difference in keeping otherwise minor scrapes from becoming bigger problems, here are the items that any kit should always have:
1. Band-Aids/bandages/gauze – Cuts, burns, and scrapes will need to be treated and dressed properly to avoid being exposed and possibly infected. Topical antibiotics are also a welcome addition for sterilizing, and hand sanitizer and gloves can come in handy in treating wounds.
In the off-chance that you need to make an emergency splint for a broken limb, having bandages would really come in handy.
2. Scissors, tweezers – Different situations would require different things to handle them. For some wounds that have debris stuck in them (e.g. broken glass, gravel), not only will you be needing scissors to cut off clothing and pieces of dressing, but also tweezers to remove debris.
You can also use tweezers to remove splinters and insect stings (but special splinter extractors can do the trick just as nicely – be sure to ask your pharmacist!).
3. Thermometer/Cold Pack – These two items should come together, and are really useful for helping someone who has a fever in the house. Depending on the case of fever, over-the-counter fever medication, lots of rest, and water could help decrease the body temperature.
Cold packs also come in handy for insect bites, minor burns, and sprains as it reduces the swelling.
4. Splint – Even though accidents rarely happen, they still do. Broken or sprained limbs can be the result of strenuous physical activity, and may need immediate medical attention. Already having a splint that you can use to immobilize a limb is more convenient than having to make one yourself.
Splints immobilize sprained or broken limbs or even a person's spine in certain instances. The difference between a splint a cast is that a splint is "non-circumferential" (it doesn't go all the way around the limb), where the cast goes all the way and encases the limb.
Always be sure to choose a brightly-colored container or plastic bag that can be easily identified. Place it somewhere in the house where only adults can access it and small children can't (preferably, placing it on the top shelf on a central location in the house).
The Key Benefits of Eating More Spicy Foods (You Never Knew Existed)
Many people from different cultures and backgrounds from all around the world, especially in Singapore, for different reasons. The biggest reason for this is because of the thrill that comes with eating something spicy.
However, there's even all the more reason to indulge in spicy food (if you haven't already). It may not be an elixir of immortality, but eating spicy food at least once a day can certainly help you live longer overall. Here are some of the reasons why:
1. They may reduce your risk of cancer.
Capsaicin, the chemical naturally found in peppers that triggers spiciness, has been found to activate certain cell receptors in your intestinal lining, which could reduce the risk of developing tumors later in life.
Other types of spices can help fight cancer as well: for instance, turmeric can actively help your body fight leukemic cells, and black pepper can increase your body's resistance to forming tumors.
2. They can help you lose weight.
Capsaicin is a fat- and alcohol-soluble chemical, which is likely to be the reason why it has been observed to help burn stored calories. It has also been found to increase metabolism and counter the process known as metabolic decline.
Another health benefit related to losing weight is that capsaicin lowers blood pressure. This is because it signals the release of neuropeptides in the brain, which have two different effects: they induce the burning sensation, but also; they signal a reduction in blood pressure.
3. Spicy food boosts your mood in general.
Eating spicy foods has been found to make the brain release more neurochemicals (e.g. endorphins, serotonin) that make you feel happier. It has even been found to increase activity in your cerebral opioid system, which is responsible for bringing out a feeling of euphoria.
These in turn can help fight depression and anxiety in the long run, which can greatly improve your mental health.
4. Capsaicin does wonders to relieve pain.
Eating spicy foods may cause temporary pain in your taste buds. However, when applied topically, it can make the pain go away instead. Capsaicin is in fact an important component in topical creams and patches that ironically numbs the pain by producing an intense burning sensation.
Chili peppers are not the only spicy food available that has amazing health benefits – in fact, almost every spice you find in dishes has their own health benefits.
For instance, ginseng has been linked to weight loss and lowering your risk of diabetes, and cinnamon, black pepper, and mustard speed up your metabolism by lowering your blood sugar and burning calories.
Avoid Carpal Tunnel Syndrome with These Simple Tips
Whether you're poring over spreadsheets, typing out a word document, or even using tools, it's almost guaranteed that you will spend a lot of time moving your hands and wrists repetitively.
By exerting too much force on your hands and wrists, you may end up straining them and start feeling numbness or a tingling sensation. These symptoms can develop over time and cause pain in your wrists.
This is known as carpal tunnel syndrome, and when left untreated, this pain can progress and cause permanent damage to your hands.
If you're experiencing these symptoms, you can avoid it with these simple tips:
1. Take a break
Relax your wrists every two to three hours and stretch them out. If you're performing activities where you move your hands repetitively for long periods of time, make sure you bend them both forwards and backwards.
You should also try switching hands when doing intensive and repetitive tasks. Alternating them between tasks will help take off the strain from prolonged periods of use.
2. Adjust your hands
There's a good chance that you're using more force with your hands than what's needed, especially when you're doing tasks repetitively. Try to spread out the pressure evenly throughout your whole arm.
You also want to keep your wrist straight or slightly bent. Bending them too much while doing tasks increases the strain in your wrist, which also makes you more likely to strain your wrist's carpal tunnel.
3. Watch your posture
While you want to keep an eye on how your hands and wrists are positioned, it's also important that you pay attention to your posture. This is because your shoulders' positioning will affect how you position your hands.
If you sit in front of a computer for long periods of time, be sure to sit straight and keep your shoulders back.
This is because when your shoulders are rolled forward, your neck muscles shorten, which compresses your neck nerves. This in turn affects everything down your arms, from your wrists to your fingers.
4. Do some hand exercises
Exercise helps strengthens your wrist muscles and prevents the development of carpal tunnel syndrome, and five minutes a day doing hand and wrist exercises makes a big difference in curbing your chances of getting it.
5. Wear a splint
When you're at rest, a splint keeps your hands neutral and minimizes any additional strain throughout the whole day.
Wrist splints come in different types and are designed to suit different wrist conditions and different types of hands. The extra support and stability also makes it wearable during the day while still allowing normal functions, such as typing.
How to Stop Your Craving for Junk Foods in 5 Easy Steps
Having a hard time committing to weight loss or sticking to a healthy diet? Can't seem to resist the urge to get your favorite foods especially after a long day? Well, worry no more and start saying goodbye to junk food for good!
Here's how you can stave off those pesky cravings in 5 easy steps:
1. Drink more water
If you feel a sudden urge for a specific type of food, try drinking a glass of water first. There's a good chance you might just be thirsty and not really hungry, and that sudden craving will just fade away once you do.
In fact, drinking a lot of water can give you a surprising number of health benefits and reduce appetite, which can help you stay on your weight loss commitment.
2. Put distance between yourself and your craving
Try going on a brisk walk, and if you're at home, take a shower. What's important is that you get your mind off the craving by thinking about something else. This will only usually last a few minutes at most.
It also helps to keep a few packs of chewing gum around to give your mouth something to do until your brain stops dwelling on the food.
3. Break up your routine
Unhealthy routines are easy to form, and when combined with unhealthy food, can be really hard to break – but you can still do it.
If you're so used to your old routine where you can just head over and grab your favorite food, you can start breaking it by doing something new. For instance, instead of your usual three-minute walk, you can take a longer five-minute walk instead.
4. Plan healthier meals
Aside from breaking off your old routine, setting up a new routine by planning your meals eliminates the uncertainty factor, which can make you more likely to crave unhealthy foods.
If you have to cook your food yourself, plan meals that are easy to prepare and find ingredients for, and you're more likely to stick to the new changes.
5. Replace your food with healthier options
There are a lot of healthy options to the foods you're used to that are just as delicious and not as bad for your waistline or your arteries. Trail snacks and fresh fruit are go-to examples of this.
You might even find that making the switch to more fruits and vegetables lightens the burden on your wallet.
You should also avoid getting really hungry, and you can do this by observing regular meal times and not skipping them. Keeping trail snacks close by can also be great for the occasional pick-me-up if you're busy at work.
Is There a Difference Between Perfume and Cologne?
The terms "perfume" and "cologne" are not just fancy names slapped on the labels of your favorite fragrances. There are differences in the scents sold at the market not just in their contents, but also how long they last.
All perfumes, however, have the same basic ingredients such as water, essential oils, and alcohol. The variety comes from the differences in the amount of each of these key ingredients, so there really is not much difference between perfumes and colognes, because the latter is a type of perfume.
The types of perfumes are listed below.
Perfume comes from the Latin phrase "per fumum," which means "through smoke." Perfume, also called parfum extrait or extract, is considered the most expensive type of fragrance product because it has the most concentrated amount of the key ingredients. It is made up of 20% to 30% perfume essence, that is why the scent can last for up to 24 hours. The scent could change within the day depending on your body chemistry, however.
Eau de Cologne
This is what is commonly called cologne and is the oldest name for perfume made for men. It used to be the term for light masculine scents that are fresh, musky or fruity and are made up of 2% to 4% perfume oils and can last for up to 2 hours. During its drying-down period, the fixatives in the cologne interact with your body to produce its true scent.
Eau de Parfum
Eau de parfum was the name for the scent used by both males and females in the past and is the most accurate name for describing fragrance. It is made up of 15% to 20% perfume essence and can last for about 8 hours. Some might label this as perfume, but to avoid confusion, you should read the concentration of the essential oils which should be lesser than perfume. Its dry-down period can last for 7 hours and is affected by your body chemistry.
Eau de Toilette
Sometimes called toilette, it is a perfume made up of 5% to 15% perfume essence and can last for nearly 3 hours. Like the cologne, toilette produces its true scent during its dry-down period, but it can be affected with your body's sweat, the products you use, and the weather.
Eau Fraiche
This type of perfume is the most diluted version made up of 1% to 3% perfume oils and it can last for only an hour. This type of fragrance is usually found in men's aftershave products and it's a type of perfume that doesn't interact much with your body's oil.
How to Pick a Casual Outfit for Work
Some days, you just want to wear something different from the usual outfit you wear at the office. Dressing up for work, however, can be tricky for some people because there are dress codes in most offices. So how do you compromise between personal style and business function?
Keep it personal but classy.
If your office allows a business casual attire, that does not mean you can just put together different pieces randomly and cover it with your formal blazer. So, how do you put together an outfit? Make sure that you know what type of specific clothing are not allowed, such as sleeveless shirts, midriff shirts, spaghetti straps, slippers, and very short skirts. Don't cover up some pieces that you don't want your boss to see.
Pick quality materials.
When choosing clothes for work, pick fabrics that are comfortable and durable. Stock up on quality cotton shirts and blouses, dark-colored or khaki pants and skirts, and plain-colored dresses that can be combined with other pieces of clothing. You can have fun with different colors, but you should always keep neutrals such as white, black, brown, navy blue, and grey.
Buy stylish but quality shoes.
Neutral-colored shoes can be paired with almost any outfit, so you should keep pairs of black and brown shoes. If you like sneakers, there are designs and colors that don't stand out and can be paired with formal clothing. You can wear statement shoes from time to time, but remember that you're not on the runway. When choosing your shoes, your priority should be comfort and function, not style.
Avoid standing out.
That doesn't mean you should look like an old sack, however. There are several things you should avoid when picking clothes for work, such as wild colors and bright patterns, sheer fabrics, loose hems, wrinkled clothes, stained clothes, and open-toed shoes. While they look stylish when you're strolling at the mall, you don't want to give your boss an impression that you're a sloppy person.
Avoid too much shine.
Excessive jewelry can give your co-workers a bad impression, not to mention they can make you feel uncomfortable and heavy. A simple watch, a pair of earrings, and a necklace or a bracelet should be enough to complete your outfit. You don't want your co-workers to think that you're showing off.
Pick the right pants or skirt.
Wearing a skirt at the office can be comfortable because you can move your legs more. Just make sure to avoid short skirts, and pick stylish pencil skirts that are knee-length instead. You could also pick a long and flowy skirt for more comfort. For pants, pick something that isn't tight-fitting because you will be sitting all day at your desk.


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What Is Conversion Rate in E-commerce? – The Basic Definition
Let me start off by busting a common myth- nope, the ecommerce conversion rate is not the number of individuals visiting your website. It is a different ballgame altogether. In simple terms, the conversion rate is the percentage of visitors who convert into buyers or respond to your call to a specific action.
And this specific action can be anything you want, e.g.adding a product to the cart, subscribe to newsletters or purchasing your product. As a marketer, your ultimate goal is to convert the visitors from various traffic sources into active buyers. Thus, the conversion rate is one of the most valuable metrics of your ecommerce's success.
In general, eCommerce conversion rate is actually the percentage of visitors those who actually buys your product.
How to calculate eCommerce conversion rate and formula to calculate
Calculating the conversion rate is simple. Suppose you have 60,000 visitors for a set period and 60 of them purchased the product from your site. This means that your conversion rate is 1%. At the very end of this guide, I will also discuss some tried and tested tactics to optimize and improve your ecommerce conversion rates.
But first things first-
The average ecommerce conversion rate for a company is influenced by a couple of factors-
- Cost of the product or service you are selling.
- Type of service or product.
- Platform and device you are primarily targeting.
- Demographics like age and location of your target buyer group.
- Type of website.
The market is inundated with conversion rate optimization tools to monitor the number of visitors a website is getting. It is not that simple with tracking and analyzing your ecommerce conversion rate.
In this blog post, you will learn how to benchmark your ecommerce's conversion rates against the rates of various other companies, segmented by industry types, channel, device, and platform as well. One more word of wisdom: it is important to take into account the type of visitors your site has as well in order to segment the conversion.
The biggest problem that every ecommerce business have to deal with in order to convince people to spend their money on their products is to make their products appear authentic. That's a tough feat to achieve since the customers cannot physically touch or examine the product before buying.
So, how do you gain their trust? All you can do is provide them with enough resources to research on the products you're selling. The more they know about what they are signing up for, the more they are likely to sign up.
What is an average conversion rate for e-commerce sites?
The average global conversion rate for ecommerce sites all over the world, unto the second quarter of 2017 is 2.94%.
Just so you know, the ecommerce conversion rate for U.S online shoppers is typically 3-4% higher than the global average.
These statistics might come handy to you if you are a pro. But this article isn't just meant for seasoned webmasters. If you are just starting out with your online venture and want to expand your knowledge on the subject of conversion rate, you should pay attention to things I am going to talk about below.
However, before I get into the core details, I'll loosely touch upon the average e-commerce conversion rate by industry
What is the Average E-commerce Rates by Industry Type
It is quite obvious that certain industries will have a higher conversion rate than the others. That's simply because they sell products people buy more often. For example, a ecommerce store selling graphics tees won't have the same conversion rate as an ecommerce store selling welding equipment.
From 2010 to 2015, sports equipment selling stores observed a massive leap of 900% in the conversion rates. The stores that were converting at the rate of 0.5% started converting 4.8% of their traffic into paying customers.
According to FireClick index findings in 2010, specialty ecommerce stores have a conversion rate of 7.6% while the catalog stores' rate ranges around 6.7%. These data is contradicted by a report of MarketingSherpa in 2014. It suggests that the conversion rate of niche sites, selling a specific category of products have a conversion rate of 16.3%. This is slightly lower than the rates of catalog stores having a ecommerce conversion rate of 17.2%.
What is the average ecommerce Conversion Rates by Devices and Platform
A study in 2016 conducted by smart insights in US and UK has shown that desktops and laptops have a comparatively higher conversion rate than smartphones and tablets. As for the conversion rates of different mobile devices, tablets have outperformed smartphones. This data implies that consumers mainly use smartphones for site browsing and product research.
Whereas, for something as important as purchasing a product online, they tend to rely on desktops and tablets. Though ecommerce conversion rate of tablets is considerably lower than that of desktops, the former is catching up slowly and steadily.
The 4th Quarter data issues in late 2016 also show the lower conversion rates of smartphones based on various platforms such as iOS, Android, and Windows. As you can clearly see, iOS has defeated Android in terms of conversion rates by a respectable margin.
Average Conversion Rates for Different Types of Websites
Lead Generation Websites– Invesp Internal Metrics conducted a research 35 different lead generation websites and found out that the highest conversion rate is approximately 28% while the average rate is 18%.
Webinar Registration Pages– Conversion rates for this type of pages are highly influenced by the type of webinar software you are using and the quality of traffic you get. GotoWebinar, the most popular software to date can convert 22% visitors on a standard web page and up to 45% visitors on a custom-built web page.
Affiliate Websites: According to a survey based on observing 17 different affiliate sites, the average conversion rate is approximately 26%
What about the Conversion Rates of B2B Sites?
Only if I had a dollar for every time I get that question asked! But since this blog post mainly focuses on the conversion rate for e-commerce sites only, I will keep this section concise. In a MarketingSherpa study, PPC advertisers get an average ecommerce conversion rate of 7%.
The same report also points out that SaaS or Software industry receives the highest conversion rate among all the other sectors in this category.
Now, as I already highlighted at the beginning, the term conversion is highly contextual. It solely depends on what kind of action of your visitors needs to take in order to be counted as a "conversion". The conversion rate of B2B is also immensely impacted by the ad channel.
According to a research conducted by WordStream on thousands of Google AdWords accounts, the average conversion rate of B2B sites is not more than 2.23% while the highest rate crossed the mark of 11.7%. This is a huge gap. But still, that is quite far behind compared to the conversion rates of the SaaS industry. One of the key reasons behind this is the difference between the quality of traffic of both sectors get.
What is a good ecommerce conversion rate
Possible Reasons Why Your E-commerce Conversion Rate Is too Low
Now that you have a somewhat idea about what a conversion rate for a specific industry or product type should be, you need to take some measures if your conversion rates are below the average mark. Below, I have listed down some of the common reasons behind low conversion rates-
1. Poor First Impression
The popular adage "first impression is the last impression" is popular for a reason. People won't respond to your call to action if the information you are providing doesn't interest them. There might be a flaw in the design or issues with user-interface due to which, even high traffic isn't resulting in decent conversion rates.
2. Price Hike- Everybody loves a discount.
This is one of the chief reasons why more and more people are opting for online shopping these days. Many successful e-commerce websites sell popular products at nearly half a price of their original market price. People are also getting smarter with time. They would compare the price of a product on one site to 10 other websites before finalizing their purchase. So, you have to keep the prices competitive to attract more buyers.
3. You Don't Know Your Customers:
It is vital to properly monitor the behavior of your visitors on your site. You can also use social analytics to know the demand of your target customers. Through the process of segmentation, you can start selling products right according to the demand of certain buyer groups. Try to sell your products blindly to everyone and you end up with an increased hard bounce rate along with a poor conversion rate.
4. You Are Not Testing Your Website- Or maybe you are but just not enough.
From split-testing your campaigns frequently to testing product offers, landing pages and CTAs- you should leave no stone unturned. This will not only help you figure out which aspects have room for improvement but will also help you optimize your site more efficiently.
5. Seasonal Drop in Conversion:
Seasonality can be a make or break factor, depending on how much you are aware of the impact of it on your sales. There are various instances where e-commerce retail owners have seen a huge drop in conversions during summer and fall. However, it has peaked during the holiday seasons with the right kind of promotion.
6. Checkout Process Is Complicated:
A research by Baymard has clearly suggested that 27% of your potential paid customers leave the product in the cart due to complicated checkout procedure. Increased cart abandonment is also a prominent trigger of low conversion rates. But more on that later.
The check out page should have the proper shipping information, image of the product they are buying and a progress bar too, to constantly keep them updated on the steps they are taking during the process.
7. Unclear CTA
If the call-to-action buttons on your e-commerce website don't properly state what action exactly needs to be taken, it won't be good for your conversion rates.
8. The Copy Isn't up to the Mark: Content is the king they say.
The copies have to generate a sense of surprise, excitement, reliability, and persuasion in the minds of the readers. With copies full of fluff sentences, wrong information and myriads of grammatical errors, your hopes of high conversion rates are much likely to doom to ashes.
9. Improper Product Demonstration and description
Another reason for low conversion rate could be the lack of proper demonstration on the product pages. People won't show interested in your products if they don't get enough information about the features and performance of them.
10. Lack of Mobile-optimization
As we have already discussed before, these days, people are relying increasingly on smartphones and laptops for their online purchases. As reported by GoMoxie, there was a jump of 65% in the sales made on mobile devices between 2015-2016. That sure does say a lot.
KPIs and KPMs for E-commerce
Key Performance Indicators (KPIs) for your ecommerce store
Data is everything when it comes to chalking out online marketing strategies. Keeping tabs on the Key Performance Indicators or KPIs will help you track the gradual progress of your conversion and sales, price trends, cart abandonment rates and more.
Some of the KPIs for E-commerce Websites
For Sales-
• Conversion rate.
• Hourly, monthly, bi-annual and annual sales.
• Cost of the sold goods.
• Order size
• Cart abandonment rate.
For Customer Service-
• Recurrent customers
• Overall customer satisfaction.
• Customer care chat, phone call, and email count.
• Net Promoter Score of the customer service.
• Average resolution time.
• Active and resolved issues.
• Customer Feedback
For Product Marketing
• Source of traffic.
• Organic Traffic.
• Mobile traffic
• Landing page and social media traffic.
• Blog traffic
• Number of newsletters subscribers.
• Volume of PPC traffic
• Quality and type of product reviews and ratings.
• Click-through rates.
For Customer Life Value-
• Purchase frequency.
• Value of the order.
• Time of the order.
Key Performance Metrics (KPMs)
It is very normal to confuse between these two terms- KPIs and KPMs. While Key Performance Indicators let you track how efficiently you are achieving your goals, a metric is a quantifiable measure.
In simpler words, ecommerce metrics are used to keep the progress of a particular process under check. Tracking metrics help you figure out which aspects of your virtual marketing need improvement. Below, I have listed down different ecommerce metrics essential for the different stage of the marketing funnel.
A. Brand Awareness:
Brand discovery or brand awareness is the uppermost stage of the marketing funnel. People enter this stage through product research and brand promotion. The personal information of the visitors (e.g email address) procured in this stage results in lead generation. The key metrics of this stage of the funnel are:
i. Frequency of the product/brand name search
ii. CPM or Cost Per Impression
a. The cost per 1000 Impression is one of the most critical metrics of analyzing the success of your online venture. Impression, in this context, means the number of times your advertisements are viewed.
Note that key impression metrics vary from platform to platform. For example, while CPM and frequency of impressions are important reach metrics for Facebook and Instagram ads, for popular video hosting platforms like Youtube, the reach metric is "views".
b. Key performance metrics for Google AdWords are Display Impression Share and Search Impression Share.
B. Consideration Stage:
Further into the tunnel, after the awareness and interest stages, your aim should be to track metrics related to free trials, social media traffic, email marketing campaigns and most importantly, inbound marketing to your online retail store. The key metrics for this stage are:
i. Email Engagement Metrics:
• Email conversion rate.
• Email click-through rate.
• Email list growth rate.
• Open rate.
• Bounce rate.
• Unsubscriber rate.
ii. Onsite Traffic Metrics:
• Users.
• Sessions and page sessions.
• Number of new users.
• The average duration of each session.
• Bounce rate.
iii. Social media metrics: On the basis of per post or ad published on platforms like Facebook, LinkedIn and Google+
• Number of Likes.
• Number of Comments.
• Number of Shares.
• Number of Clicks.
N.B: For Facebook, you will have to divide all these metrics by the post's "reach". And in the case of LinkedIn, you have to divide the same metrics (additionally, the number of Followers for sponsored ads) by the number of Impressions.
C. Revenue Generation Stage:
At this stage of the funnel, your goal is to convert your highest engaging visitors into paying customers. Here are the key metrics you should follow to bolster your conversion rates.
i. For Micro Conversion- Growth of email list and sample to order ratio.
ii. The Ratio of Micro to Marco Conversion,
iii. AOV or Average Order Value.
iv. Number of Transactions.
v. Micro Conversions.
vi. Sales Conversion.
vii. Cart Abandonment Rate.
viii. For CAC or Customer Acquisition Cost- Assisted and Direct Sales Conversion.
D. Retention Stage
The popular metrics for driving up customer retention rates are-
i. Purchase Frequency.
ii. Repeat Purchase Rate.
iii. The gap between the orders.
E. Advocacy Stage:
This is the last stage of a customer's journey in the funnel. Personal recommendation through reviews can skyrocket your sales. And why not? After all, 88% people rely on user reviews before purchasing a product. The key metrics for this stage are:
i. NPS or Net Promoter Score.
ii. Product Reviews (of both buyers and sellers).
What Is Shopping Cart Abandonment and how to reduce it
Shopping cart abandonment is another crucial metric that implies the number of customers who added products to the cart but did not checkout. Adding a product in the cart clearly indicates the interest of the buyer in your product and you should cash on it. The lower the cart abandonment rate is, the higher your conversion rates and revenues are.
What Triggers Shopping Cart Abandonment?
Because finding out what's causing a problem is the first step of solving it. Baymard from the UK has reported lost 67.45% of their revenues due to increased cart abandonment.
If you are facing a similar trouble, let's find out and analyze the probable reasons behind it-
Website Crash
This usually happens when your web host cannot handle the traffic load your website is getting. This dramatically reduces the page loading speed, leads to website time-out and even site crash. Imagine a bunch of customers who are hungry for your products but cannot complete the transaction due to poor loading speed.
Increased Price
A sudden, massive spike in the price is a major turn off for customers. They have the privilege to compare your prices with that of your competitors' sites. Whoever provides the best offer will seal the deal. It is very usual for a customer to add a product to the cart seeing its MRP on your site and then get shocked seeing the total cost that includes tax and high shipping cost.
The Potential Buyer Just Left Your Site for No Reason
This is not actually your fault. If a visitor unexpectedly exits from your site, you should send them a cart abandonment reminder email containing the image and shopping link of the product.
Price Shown in Foreign Currency
If you are accepting international orders, you must display the cost of the item in the local currency. Showing the price in foreign currency means the buyer will have to find out the exchange and calculate the cost of the item accordingly. Seriously, nobody has that kind of time and patience.
Other Possible Reasons:
• Limited payment options.
• Limited delivery options.
• Poor checkout design.
• Too many security checks.
• Website navigation is complicated.
• The customer was virtually window shopping.
• The payment was declined.
Pro Tips to Reduce Shopping Cart Abandonment
Recovering the sales by reducing the cart abandonment is not a big deal, provided you have the proper guidance. Below, I will share with you some of the most widely used methods to reduce abandonment rate:
• Entice with Free Shipping:
Who doesn't love freebies? And if someone is offering free shipping, the offer is quite hard to refuse. According to a survey by Forrester, 44% of the customers leave the products in the cart due to high shipping cost.
Highlight it on your product page that you are offering "free shipping" and behold the drastic rise in the sales. Even if you can't provide free shipping, add a built-in shipping cost calculator on the product page so that the customers don't get shocked by the total cost at the time of checking out.
• Add live chat support:
During selecting a product online, a buyer may have a lot of questions in mind, about the warranty, replacement policy, maintenance, performance and so on. You should add a live chat integration right at the bottom of the Checkout. That way, the buyer will be able to satiate their query immediately which will strengthen their trust in your product.
• Cash in on the Fear of Missing out:
People hate the fear of missing out. If you lure them with discount offers which are only valid for a limited period, it will induce a sense of urgency in them. You can provide a unique discount code to first time buyers in the form of a pop-up. The buyer will have to sign up for it with their email address. This way, you get the added benefit of growing your email list as well.
• Build Trust:
Building trust and credibility with an intuitive web design is too broad a concept to cover in a single segment of this article. Including shipping policies and shipping information, ensuring fast and secure checkout, smart branding by highlighting renowned brands are some of the pointers given by pro marketers.
Showing a security badge in the product page also helps in solidifying the trust of your potential customers.
Some Useful E-commerce Conversion Rate Optimization Techniques and Tactics
Setting up an e-commerce store and generating a lot of traffic is just a fraction of the battle won. The real challenge is to successfully convert visitors into buyers and earn tons of money. Conversion doesn't happen just like that. A lot of hard work goes behind setting up a million dollar web store. Here are a few useful CRO tactics you can apply to boost the conversion rates:
a. Include Proper Search Filters:
Sometimes what happens is that a customer is unable to find a certain product on your site despite knowing the exact product name. A poor search function can be a huge deal-breaker. Also, the lack of filters such as size, brand, price etc. makes it hard to find the perfect product.
Reducing the choice, contrary to the popular belief, is actually good for the conversion. It lets the buyer jump to the decision quickly. Improve the search function of your website to help the customers get accurate results. And also, keep testing the functionality with popular monitoring tools like Kissmetrics.
b. Make the "Add to Cart" Sign Visible:
No matter how further a visitor has scrolled down on the web page, the "Add to Cart" sign should always be kept in front of their eyes. Luiz Cantenaro tested out this idea on the product description page (PDP) and experienced a 15% increase in mobile conversions.
c. Use Images Wisely:
Stay one step ahead of your competitors by using images to draw attention to the CTA. Take the example of the image below.
The Ralph Lauren model is directly looking at the offer. Several tests have proven that when the model in the picture looks directly at the CTA or product description, the focus of the buyers automatically shifts to the text.
d. Provide Live Chat Support:
Including a live chat support can prove to be an immensely successful method of bolstering your conversions. But you have to make sure that the support is actually available 24×7. If your tech support team can't be at the beck and call of customers all the time, it will leave a bad impression.
e. Utilize above-the-fold area:
A Nielsen Test has stated that 80% of the site visitors pay attention to the information contained in the area above the fold. Fold, in this context, is the area within view before you scroll down the web page. Try to promote your offer as neatly as possible utilizing that little space for better conversions.
f. Understand the Visual Hierarchy:
According to a popular test, texts that require maximum focus (e.g. the CTA, the product name) should be written in the largest font. Whereas, less important information like product descriptions and tags should have a comparatively smaller font-size. If we go by the Gestalt Psychological Theory, humans have a tendency to grasp information based on its size on the paper or document.
g. Keep the Design Uncluttered:
It takes a customer about 2.5 seconds on an average to decide whether they wish to buy or skip a product. You should remove the unnecessary design elements to keep the entire frame neat and user-friendly.
Since your primary goal is to convince the visitor to click on the CTA button, you should give them a clear idea of what you're trying to sell. Too many images and other design elements will confuse the buyer and they will skip the product.
h. Intuitive Checkout Design:
Having a user-friendly, fast and easy checkout process integrated on your site will instill confidence in your buyers while trusting you with their money. The checkout form should be detailed and each term should be easily understood by commoners.
Digital wallets like Amazon Pay, Apple Pay are extremely popular these days. Paying through wallets is much easier and faster. Therefore, make sure you have wallet payment option present on the checkout page.
The Bottom Line
Having all said and done, you should never be content with the average conversion rate. The only way to generate massive revenues from your online venture is to always thrive for improvement. And to know which aspects require improvement, you have to keep testing everything. There are tons of online analytics tools and techniques to help you keep track of all the required aspects. That's for today. Toodles


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17 Mar What is a Tax Return for Bankruptcy Discharge?
Federal bankruptcy and appeals courts have become confused about what a tax return is for bankruptcy discharge purposes. A recent decision has taken the position that a return is not a return when it is filed late. Thus, income tax does not qualify for discharge in bankruptcy when the tax return is filed after the date it is due. McCoy v. Miss. State Tax Comm'n (In re McCoy), 666 F.3d 924 (5th Cir. Miss. 2012), decided in early 2012, upheld lower court decisions to that effect.
Some Income Tax is Dischargeable in Bankruptcy
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It is odd that discharge of tax in bankruptcy is denied when a return filing is disqualified based on language of the unnumbered paragraph. The statute doesn't even require that a "return" be the document that is filed. An "equivalent report or notice" should qualify the tax for discharge. If a tax return is not a return, why is it not a "notice" or "report" that is its equivalent?
Latest posts by Kent Anderson, Esq. (see all)
- What is the Automatic Stay and Who Does it Protect? - February 17, 2018
- Who gets the diamond when bankruptcy is filed? - January 19, 2017
- What is a Medical Bankruptcy? - April 2, 2016
- Tax Refunds in Bankruptcy - January 17, 2016
- Federal Bankruptcy Exemptions Now Available in Oregon - July 17, 2013


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