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Microsoft officially confirms Windows Blue and says that developers will see it at BUILD 2013 in June.
Windows Blue is an update to Windows 8 and will be released this Fall. Several aspects of Windows Blue have already leaked as a build of Windows Blue leaked a couple days ago on file sharing networks.
Frank X. Shaw, Corporate Vice President of Corporate Communications at Microsoft has now confirmed Windows Blue in a blog post and says that developers will see what is next for Windows at the Build 2013 conference in June in San Francisco. More Windows Blue details will be revealed at TechEd.
Windows Blue will fix some of the shortcomings of Windows 8 in the UI consistency and will also add lots of new features. It will be much more touch friendly than Windows 8.

subset: commoncrawl


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New film Interior Motives explores the links between fashion and interiors
Aug 10, 2019 | By Luke Tebbutt
Oct 15, 2014
Vintage quality, retro designs and contemporary colourways are at the heart of Robyn Glaser Home's new home and accessories collection. Throw pillows, wooden trays, graphic wall art and decorative and fashion accessories are all embellished by bright geometric repeats, inspired by iconic French and Italian design of the 1950s and '60s. Playful yet sophisticated, each item is hand-printed and manufactured in the USA, and the cushions are 100% Libeco Belgian linen.
The brand's founder Robyn Glaser, an Interior Design graduate of the Parsons School of Design, has 20 years' experience and is an established name as a set designer and prop stylist for many brands and retailers including Kate Spade, Anthropologie and West Elm among others.
The Robyn Glaser Home label was born from Glaser's need for interior accessories she wished to use in her own styling work and has been established in her native New York. Drawing inspiration from fine art, film, literature, and graphic design, the brand was launched at NY NOW in 2013 and has since been distributed across many exclusive stores in Los Angeles, New York, Chicago and San Francisco. All products are also available online.
Homebuildlife subscribers can view our latest trend analysis on geometric patterns here.
All images courtesy of Robyn Glaser Home.
– Gemma Riberti
Know what's next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.


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I'd been hearing rumors but, if Pitchfork is to be believed, it sounds like they might be true. They report:
"Now, if we were to tell you that the A.V. Club also reported that Johnny Marr, the former Smiths guitarist, has "been flying to Portland from Manchester to write songs" with Brock, well, that would be pretty orgasmic news for people who love Modest Mouse. And The Smiths.Read the rest HERE. Guess I might have to finally start paying attention to/listening to Modest Mouse. I'm a jerk like that.
Good thing it's true!
That's all we know about that right now, but hey, isn't that enough? Johnny Marr is working with Modest Mouse! Get excited!"


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Product Description
Product Description
Emmay Whatlock Mag Locks are great childproofing locks and work with magnets! It is great for use in any room of the house. It is the most unique safety and security lock on the market today Emmay Mag Lock is a secure magnetically operated cabinet and drawer lock designed to make it virtually impossible for children to open cabinets and drawers containing unsafe items.
Magnetic Locks are totally concealed and only opens with the patented, extremely powerful, magnetic key, refrigerator and other magnets won't work.
Simply place the magnetic key on the front of the door and your cupboard is unlocked. Close the door and it will be locked again! No awkward latches to find, even visitors will be able to open them if they have the key.
The locks are totally invisible from the outside of the cupboard - and there are no keyholes to be cut. Screw holes are only needed on the inside to fix the lock and striker in place.
If protection is no longer required, temporarily or permanently, simply flip the 'holdback' bar on the back of the lock to stop the lock from locking.
This pack contains 1 Key ONLY it does NOT contain any Mag Locks.
- Completely hidden
- Helps secure cabinets & drawers
- Easy to use
- Suitable for use on top or side of most cabinets
- Suitable for most drawers
Whatlock Mag Lock Key Demonstration Video
A Product Specification
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|Screw Fit


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Weight Goals
One of the most common reasons someone is searching for a "Nutritionist" is for support with a diet or weight loss program.
Studies are clear that diets do not work, and usually result in even more weight gain. If the old paradigm of "calories in vs. calories out" was all there was to lasting weight loss we would not have the obesity epidemic that exists in North America.
My approach to food and/or weight addresses the quality of food you eat which is different than the old paradigm of simply counting calories. 100 calories of broccoli and 100 calories of Coke are not assimilated the same by your body! I work with you to identify which foods help you thrive and nourish you, and those to which you may be having reactions such as inflammation or gut issues.
Weight loss becomes a side effect of improving your health. As your body returns to balance, it will naturally find your individual set point. More information if your goal is to lose weight.
Health & Wellness Goals
Nutrition & wellness go hand in hand. Health issues far beyond one's weight are impacted by our food choices, including:
Every food we choose is information to our genes and our cells, not simply calories. Symptoms are our bodies' ways of talking to us. Wellness sessions help you figure out what your body is telling you, and more importantly, for what it is asking.
"Let food be thy medicine and medicine be thy food." - Socrates
RDA's (recommended daily allowances) are based on the minimum amount of a nutrient required to sustain life, not on the optimum amount to achieve your peak health. Do you want to survive, or thrive?
Did you know that in times of stress your body uses and requires much higher amounts of specific nutrients? Most of us rate our stress levels fairly high, and often are in a chronic state of stress that we start to consider normal. Stress can come in many forms, many of which we wouldn't even think of as stress, but our bodies do. For example, when we are fighting infection our bodies need up to 10 times the typical amount of Vitamin C. Statin drugs (cholesterol lowering drugs) deplete the body of the vital nutrient Coenzyme Q10. These are just a couple of scenarios in which the RDA falls short of providing what we need for optimal health.
Again, symptoms are the way your body talks to you. My Wellness Sessions help you decipher these messages and identify how and what your body needs to restore physiology and health.
Book A Nutrition and Wellness Session for:
An Initial Session Level 1 includes an assessment of your current food intake, lifestyle factors, and health history, followed by any or all of the following recommendations to help you reach your goals and achieve optimal health:
Level 2 includes the above, plus:
Menu Planning, Grocery Store Tours, Kitchen Cupboard Clearings
Investment and Package Options
Please visit the Eating Disorders page if you are struggling with food or body issues and would like more information.
"It became apparent that the way I ate was another way to soar." – Geneen Roth, Author


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When Joy Came to Stay
Seven years ago, I never expected the life altering announcement my parents presented to me and my siblings: they were adding another foster child to our family of seven. Although there is an element of excitement with a new addition, this was not the case when thinking about the extra responsibilities that would be asked of me once this six-week-old arrived in our home.
Upon picking her up from the Department of Human Services, she did not reflect a child coming out of a middle-class environment; rather, she looked more like a baby from a third world country. She was swollen, had open sores, was unkempt, and most of all, displayed absolutely no emotion. Although my family tried to welcome her with unconditional love, she cried all day and night, many times to the point that her eyes could no longer produce tears. My older brother, Jordan, and I didn't want to be home because the screaming was too much for us to handle. My mom juggled a sixth month old, a two-year-old and a kindergartener all while trying to calm this new baby. Honestly, I am not sure how my parents managed to have my brother and I in traveling sports teams, three young children, and a baby who couldn't seem to find contentment.
One day, something finally clicked. My mom remembers that it was a Tuesday to a Wednesday. She just stopped crying and her eyes began to light up. The curling screams were replaced with fits of laughter; and where the seemingly burden of life once dominated her eyes, joy now fills her every move. This defining moment forever changed the climate of our home as her newly discovered joy pushed back the dark cloud of uncertainty that once shrouded her heart and ours. When it came time to legally adopt my little sister, my parents reflected on that transformational day and appropriately gave her the name Kiana "JOY" Reed, for now joy fills her heart where it was once being filled with sorrow.
Our story reminds me of another often told of a little girl seen throwing starfish back into the sea after they had washed onto the shore due to a large storm. There were thousands of starfish, and each time she walked up to one, she would pick it up and throw it back into the sea. After doing this for some time, an older man came and asked her, "Why are you doing this? Look at this beach! You can't save all these starfish. You can't begin to make a difference!" Upon hearing this, the little girl stooped down, picked up another starfish and threw it back into the sea saying, "I made a difference to that one."
Often we are faced with extremely large problems, such as the more than 400,000 children in America's foster care system, and focus on the seemingly insurmountable odds that stack against us when it comes to finding a solution. Because we feel inadequate to being part of the solution, it is easy to abdicate responsibility to others who we feel have the capacity to find an answer to the problem. We may even question why someone doesn't do something about it without stopping for a moment to realize that we are "someone" who can absolutely make a difference. Adopting my little sister may not seem like we made much of a difference when it comes to solving the overwhelming issues within the foster care system, but I am confident that it made a profound difference in the future of a child who may not have been born into our family, but was born for our family and discovered eternal joy as a result.
Kyla Reed
Miss Orange County


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Picture: Demi Lovato - LOGO TV's 1st Annual Trailblazers event at the Cathedral of St. John the Divine - New York, United States - Monday 23rd...
Pop star Demi Lovato has apologised for rushing past fans waiting outside an event in New York on Monday (23Jun14), blaming rude paparazzi for forcing her to make a quick exit.
The Skyscraper hitmaker found herself mobbed by photographers as she left the Logo Tv network's inaugural Trailblazers prizegiving in Manhattan, blocking her access to devotees who were hoping to meet the singer.
The snappers' aggressive behaviour prompted Lovato to make a quick dash to her car to escape and she subsequently took to her Twitter.com blog to chastise the paparazzi.
The angry star wrote, "When are paparazzi gonna learn? If you're respectful to me, I'll be respectful back. Why does it have to be a war of celebs against paps (sic)? Of course if you yell horrible things, I'm not gonna work with you. I'll pose if you are respectful and not being bullies."
Lovato then reached out to her fans to apologise for the incident, tweeting, "I wanted to stop for my fans today/tonight really bad because I love you so much but I can't deal with how mean those paps are.
"I always try to stop because I appreciate every single one of you, so if I don't get to you please know I'm sorry and I love you.
"Sometimes staying strong means not putting yourself in uncomfortable or triggering situations."
If you're a Smurf you're meant to spend your days in Smurf village contributing to...
Though Derek and Hansel have left the world of fashion modelling behind them, a part...


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Hi Debbie,
Do hope you enjoy your visit to the Isle of Wight. I visited Ryde in June earlier this year, and went into the Liz Earle Shop. Most enjoyable, Debbie the assistant I spoke to was very helpful and knowledgeable regarding the products, without being pushy.
Will certainly return for another visit.
Belinda Wright
This week –
– Devon days and spooky news!
– Sunshine fun with Ingrid and girls
– Fab theatre with Lee and Kathleen Turner!
– Funny Lisa Snowdon blooper
– And sneaky peeks of Liz Earle, G-Tech mini vac, Lulu anti-ageing plus, and upcoming highlights on QVC including Pine Fauna – how to stop your pet's problem skin…
OMG it's been hot! At the time of writing this it's been 30 degrees – on the way back from Devon it was actually 31 degrees on the motorway. I do hope you're ok in the heat?
I'm basically not – photosensitive skin and all that! So, I stay in the shade mostly once my skin 'starts'. If you have no clue what I'm on about, I'll expand on my Monday Back to You blog over on my website about what it's like.
More importantly, I had a lovely long 'ladies who lunch' lunch on Monday this week, in Cobham – with Andie and Cath (two of my fab beta readers for my steamy romance novels), and also Ingrid, who lives just round the corner!?
We discussed all things literary and our fave authors, see below for my current one – who's yours? I was there for three hours! Aaaages since I did that – been too busy writing! Lol.
Ingrid's back on Wednesday with Yong Kim's range, which she was wearing – needless to say. Look at the Kim & Co tops/dresses making an appearance in the rest of the line up in the pic above! Have you got any of these clothes? Leave me a comment below if so!
I booked a couple of days of annual leave to go and do something – which didn't end up happening! So, instead I went back down to stay in my 'home from home' in Belstone, Devon with writing pal Alix.
I was so chuffed to be there and had a fab time on the Thursday coffee morning in the village hall! I met some lovely people from the village including Julie who runs the @belstonevillage Twitter account – some lovely pics on there, and also on the wall in the village hall!
I've decided that I would like to live there one day when I'm a grown up!
Alix and I were discussing the spooky, freebie, short-story anthology we're doing for Halloween this year. Her new idea – has inspired me and given me an idea for a second supernatural story. It's based on a tale I heard years ago from Rhys and Nigel (rocker Nigel – remember him?) during Meg Shanks' drama school class, held in the top floor rehearsal rooms of Wimbledon Theatre.
I won't say more, apart from, they say they saw a ghost. So it's based on that but with a twist – I'll be working on it and I have a question for you – have you got a spooky story to tell about something that's happened to you too? Let me know with a comment at the bottom- what's your fave 'ghost' story or psychic tale?
Eeek! Got to get up early Monday, to be in and present the 1pm hour – which pooch shall I bring? If any? Gracie came last time, so maybe Daisy or grandpog Baloo?
Anyway, I'm very excited to be bringing the Pine Fauna pet coat spray back in stock – for itchy scratchy skin problems in any pet – even a pig, or a parrot – haha Jim Lad!
Gill, the guest, sold out in March in just a few minutes, so it should be popular again. Here's what one of the reviews said:
"My 2 dogs both suffer with itchy sensitive skins. They never have fleas as I check them regularly, and yet they often scratch like mad. I have taken them for treatment, used shampoos and sprays and gels in the past, with mixed results. I saw this on Pampered Pets and thought I may as well try it, because I had tried everything else available in the shops. It does work, they do stop scratching…"
It has 11 reviews, and scores 4.9 out of 5 on average! Whoop! Watch the video here to find out more.
And talking of dogs…
SUNDAY SOAKING – dog walk update
A quick note about the idea to hold a charity dog walk this Sunday – considering:
– My dogs' reaction to the storm, currently raging over Surrey (time of writing 2am Thursday night!)
– The current weather forecast (rain and more rain)
I'm postponing it 'till later in the year.
I will give a few weeks' notice and hopefully many of you can join us! I'll still be doing a dog walk that day if you want to come along, just email me email@example.com.
RIWISI – my weekly look at all things book!
OVER ON RIWISI on my website this week –
– Twelve five stars for my steamy romance 'Hawaiian Retreat' – am very chuffed!
– Freebie book of the week from Mary Jane Hallowell, charming romances – free eBook.
– How to be 5000 times more likely to meet an agent!
– Including info on all my books and recommendations for where to begin if you want to self publish.
– Go here to my website debbieflint.com to read this week's Friday Fiction Focus!
Back to You returns to QVC UK on Monday nights in September and until then, every Monday night on Facebook (groups listed below if you'd like to join). We are having an online 'Live Hub' 8-9pm on the Back to You QVC group – to chat to each other about well-being issues.
Marlene Watson-Tara joined us last Monday and we covered some amazing topics, including: sandwich fillings, eating for certain health issues, and lots more! One of the subjects, invariably, is giving up sugar – well if you know you need to lose weight, everyone should watch this video.
I think, if you're a bit stuck or if you think low-fat is the only way to go. Interesting info, huh? Watch this clip on why a calorie is not a calorie.
[Having trouble viewing this video? See YouTube's Help page]
PLUS – Over on my website, Monday's Back to You page blog – meeting Professor Robert Lustig and others and info from last week's FAB Research conference about addiction – 'food the problem, food the cure' – go here to read more!
Sneaky peek!
I'm looking forward immensely to the new Liz Earle Today's Special Value next weekend and a trip to the Isle of Wight on Thurs/Fri with Craigy and co to see their HQ! Their TSV is launching next Saturday at midnight (26th July). Join me on Sunday next weekend (27th at 5pm) when, hopefully, I'll be taking off all of my make-up at the end of the hour!
It's also a big gardening weekend as Richard Jackson celebrates his 13th anniversary on the 25/26th July.
Carole Hochman one show only type bargain in designer sleepwear, Monday at 5pm and more each hour thereafter – tbc of course!
QVC Insider info
OOO so excited! A first! Bit like the TiFFT's in my new novel – Try It For The First Time events! This one happens Sunday 20th at 6pm, on the Beauty Channel. It's the debut of a really important book – Michael Edwards, Fragrances of the World Book – it was lovely recording the chat with him and it's such an ideal gift for all you fragrance fanatics out there – and the most expensive book I've ever sold!
Some extra off air highlights for you!
What can I say – Lisa Snowdon – 'push present?' I'd have needed a 'shove shower'! lol x
This week's highlights on QVC –
– Weekend Today's Special Values – G-Tech vac on Saturday – nifty little handheld – read Jilly's blog post to find out more! Join me for the 11pm airing – if stocks last!
Sunday TSV – it's Lovely Lulu's turn with her four-piece anti-ageing skincare collection.
– Saturday – Radical Skincare is back on tomorrow at 4pm! Join Ali K and the Radical sisters for a whole hour including a fab discovery set. (They're also on with me at 9pm tonight on Friday Night Beauty). Why not treat yourself to their Youth Infusion Serum.
– Sunday – Charlie has three hours of Diamonique in an extravaganza, @meCharlieBrook style! Gawd-help whoever's his model! She'll come in for some stick as usual no doubt – should be great fun to watch! How pretty are these Diamonique star shaped earrings?
– Monday – pampered pets as above – including that Pine Fauna item again – don't miss the dog-fest at 1pm! Which one will I end up taking on with me?!
– And launch of new south western jewellery range I've been wearing – Monday at 2pm – Nahoni Native American Style – it's fab!
– Wednesday – Laura Geller Today's Special Value – couldn't help but warn you about this one! Laura herself will be over too. The set is the five-piece Tuscan Sun collection – superb. Plus, it's a Yong Kim day too – join me and Ingrid at 8pm!
– Prince Antthony Returns!
Well did you see the show last Sunday?! The outfit created such a buzz on social media and this was due to his amazing collection of embroidery, sequins, skulls and magnificence!
We had a wonderful show together – fab Today's Special Value tunic. I have booked my next trip to LA now – in November. So I'm hoping that I'll be able to spend lots of time with my best Beverly Hills buds!
Road Race Rage?
Ever had that 'hemmed in' feeling? Well on Sunday 10th August I won't be at work due to the latest cycling road race!
If you look at this pic, you'll see the map of the route? Well I live in the middle of that big loop! You literally can't get your car out of your drive as the whole roadway is closed – completely – to all vehicles. Have to get the deckchairs out and watch the race instead eh?! Have you ever been 'hemmed in' 'cos of something like this?
Want to be on TV?
Here you go – again! Lost in TV need people to take part in game show 15 to 1 and ITV are looking for vocal talent for their new Rising Star show!
Heartening Thought
I saw this last week and thought it must be a really good way for people in the public eye to deal with certain comments from trolls etc.
JK Rowling was apparently trolled (vile comments sent or posted online) over her views about Scottish independence. She could just visualise this saying!
Top marks to our own Facebook site for issuing a reminder of site policy – long may it reign so that everybody has a voice not just those who shout loudest!
I posted this picture earlier this week – my three labradors and my grandpog Baloo doing Queen! They all just lined up in front of me in the garden like Queen's classic video – so I took the pic, and the caption naturally followed! Any other caption ideas? Let me know with a comment to this blog – info on how to do it is below!
'Bakersfield Mist' at the Duchess Theatre, with Kathleen Turner and Ian McDiarmid. Went along last week with lovely mate Lee Hohbein to watch some fab comedy-drama – a one act play based on real events.
It's about a trailer park woman who thinks she has a masterpiece on her wall. Fabulously funny performance from Kathleen – larger than life and gravelly voiced nowadays – and Ian McD also played his role perfectly, as the art valuer sent to visit her.
Well worth a watch if you can go – quite a rare occasion to see such concentrated genius on the London stage. I'd give it 8.5 out of ten. Lee was similarly impressed. Here's the YouTube clip, but best of all – go see it! Interesting insight into her original theatrical inspiration too! Never guess where she went to school?! Watch this and find out!
Next week – a trip to the Isle of Wight to see the Liz Earle gang and Pampered Pets with pogs galore!
Have a great week!
Best wishes
P.S *TiFFT = Try it For the First Time Club!
To read PREVIOUS QVC blogs go here
To find out more about Debbie Flint go here
To leave a straightforward comment on this blog, just go to comments, below – write your comment, leave your name and your email (kept private), press post, and there you go! Easy! Looking forward to hearing from you!
@debbieflint – follow me for behind the scenes updates & sneaky peeks of upcoming bargains
– My QVC Facebook page – click 'like'- or friend me on my personal one.
– 'Back to You QVC Facebook open group' is here – or
Join the challenge on photo-sharing closed group 'Break the Habit' – your online support system continues and Back to You returns to QVC, in September.
Newsletter – Sign up on my own website for regular email newsletters including freebies, comps, and LATEST NEWS about my novels – www.debbieflint.co.uk
11 Comments
July 18, 2014 at 10:07 pm -
Hi Debbie,
July 19, 2014 at 8:01 pm -
Hi Debbie
Please could you ask the powers that be if they would consider having Holly Bell(kitchen aid) on the show with signed copies of her first new cook book 'Recipes from a Normal Mum'. I' m sure it would be really popular and I would be first to 'tap my ap' for one.
Many thanks
July 20, 2014 at 11:06 am -
Hi Debbie
Always love reading your blogs, so full of interesting things!!
Lucky you being down in Devon, we used to go there every year for our holidays when I was much younger! As we had family there and also in Sunny Somerset…fab memories!!
Cannot wait for your Spooky Story – love all things scary/psychic/mystic etc. My biggest experience relating to this happened on a Greek Island…magical with mystery too, lol!?!
Antthony show was brill – some great styles and yes, I did buy! Pampered Pets sounds like fun!!
Was lovely to meet you recently…such a beautiful place too with sunshine all the way…really appreciated it all!!
Enjoy your week!
Hugs…Karen xx
July 20, 2014 at 1:59 pm -
Hi DEBBIE. I'm not on twitter so
didn't respond to your question last night
but I remember Bazooka Joe bubblegum
July 21, 2014 at 11:10 am -
Debbie how can I contact Lee regarding the problem with my Archos tablet 80g9 (I won on your programme) Suddenly the qvc app will not let me insert last digit of my membership number. iphone 5 has sae problem. Customer services can only help a little. Not too clever with face book Thanks Valerie Wilding
July 23, 2014 at 12:34 am -
Belinda –
Oo you're making me get all filled with anticipation now! I wonder if pontins is still there with the Totem Pole…?! Went there when I was 5&6!
July 23, 2014 at 12:35 am -
Wendy –
Anyone else with requests, do also email firstname.lastname@example.com! Best route!
Fingers crossed, Wendy – Holly is fab! X
July 23, 2014 at 12:59 am -
Karen –
Did u read the romances too? We may have a place in our Debbie's Readers beta reading group – if u join, u get to see the prototype stories first! Incl my new spooky one! Assuming you're on Facebook? Search for the group and pm me once you've pinged a request. Anyone else and we are setting up a waiting list – worth joining!
Ps lovely to meet u too! And yes, fabulous trip!
July 23, 2014 at 1:00 am -
Lara –
Kind of you o take the time to respond hon! Yes I can remember it now, and the slightly powdery surface once u got it out of wrapper! Lol
July 23, 2014 at 3:51 pm -
Best email me your problem via firstname.lastname@example.com and i will pass it on to find best way to talk to lee. He's away atm anyway so no rush x
July 31, 2014 at 1:06 am -
Hi debbie, great blogs thanks. Well as for spooky what about " I just got in bed turned over and holding duvet snuggled down to sleep. Then a tap on my shoulder then another, I said veronica what now, as we were only two there awake. Her children were asleep. Veronica's voice came from outside my room down the landing. Be please be quiet you'll wake the boys what do you want. Nothing I said , still ho.ding my duvet I sat up and looked around the room.
There where it should have been just carpet, I saw a bed with my grandma sat up staring at me. My heart raced ten to dozen. I looked away then looked back and the vision had gone.
When I later told my mum and sister my mum said well they wouldn't hurt you in life so they wouldn't hurt you in death. That was the matter sorted as if it normally happened and it was just another part of life to experience. I was only 15 then but other things happen.
Now for your lovely dogs I believe their words should be " ok we sat nice together so where are our treats.!!!
I love watching Antony's shows. He is so driven with great eye for detail. He shows he loves his work with great passion . He strifes for absolute perfection and when it is not anywhere ,he will make his own fabric and shower us ladies with amazing quality beauty engineered fabric and designs from a man who truely loves to dress us ladies like we are royalty or the elite from stage and films. We may be unemployed and be on budgets , yet we can be dressed by Antony and look like a million dollars. He really cares for people and to make us look the best every day. He is an earthangel who adores his mum and family and friends. He is looking younger than his age because truely loves life and makes life special for so many other people too god bless him. He makes me happy and I always love his outfits too. A man born to show others how wonderfull life is when we smile, yes I love Antony and his beautifull creation, fabulous – glamorous – sophistocated – elegant – oscar winners – lots of design features always – stand out from the crowd pieces too. Yet still down to earth hard working gentleman, who can do my capsule wardrobe anytime.
Missed him today lots of love hugs and kisses love be xoxoxox


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All around him people were losing their heads and blaming it on him, doubting him. He doubted him too. Paulo Assunçao chased after him and pushed him, knocking his headset off his head and his earpiece from his ear. José Antonio Reyes said something incomprehensible. Quique Sánchez Flores huddled closer round his portable telly in the Atlético Madrid dressing room. Thiago drew his hands together in far from silent prayer, beseeching him to reconsider. So he reconsidered. Carlos Marchena paraded past slapping his face, muttering. César Sánchez threw his hands in the air and the ball at his mate, imploring Diego Forlán to throw his penalty. And high in the Vicente Calderón – and in the fug of smoke some certainly were high in the Vicente Calderón – they accused his mother of turning tricks for a tenner a time.
Alfonso Pérez Burrull, 2009's Referee of the Year, had done it again. The talk should have been of Atlético Madrid's thumping 4‑1 victory over Valencia, a display one paper described as "huge"; of another superb performance from Reyes, a footballer once more and a good one too; of the brilliance of Sergio Aguero, scoring his 50th La Liga goal aged 21 years and 271 days, the joint fourth youngest in history alongside Leo Messi and behind Fernando Torres, Raúl and José Iraragorri; of Forlán slowly climbing up the top scorers' charts. It could even have been about Valencia's goalkeeper César – 38 years old and playing the best football of his life. Instead, everyone was all going on about the 44-year-old from Cantabria. "The spotlight," sighed El País, "fell on Pérez Burrull, a specialist in taking dynamite to games."
It was, said El Mundo: "The Burrull Show". It was, said AS: "The Burrull Show". It was, said Marca: "The Burrull Show". They might as well have called it the Muppet Show; Burrull might as well have arrived with a honk and a parp, smoke rising from his bonnet, doors falling off his car to the sound of a kazoo and cymbal crash. "Absurd," said El País, "ridiculous." It was, everyone agreed, Dantesque. Marca described it as "the refereeing of a blind man" while in AS Iñako Díaz-Guerra mused over a "fascinating human specimen who rarely sees anything but has had a long career in a profession where the key criteria is the ability to see what's going on".
That and knowing the rules – but while everyone was talking about Pérez Burrull, the one thing they weren't going on about was the thing maybe they should have been going on about. The rules. While, as this column has insisted before, refereeing in Spain – where diving is a skill that few criticise but falling for the dives is a hanging offence, where the decisions that matter to the people are pawed over time and again and decisions that aren't aren't, where the slightest contact is a foul, where possible penalties become "crystal-clear penalties" at the flash of a pen, where cock-ups are acts of fishy forethought and media judgments are based less on the infraction than the shirt being worn – this was something else.
The fun started last night at 9.30pm. Actually, that's not true. The fun actually started 10 minutes earlier. Reyes raced into the Valencia penalty area and Ever Banega, not for the first time, produced a horrific tackle. Diving in feet first, karate-style, he brought Reyes crashing down. It was as clear a penalty, not so much stone-wall as steel-reinforcement, but Pérez Burrull ignored the appeals and by the time Atlético's players had stopped shouting and scratching their heads, Valencia had broken, leaving David Silva circling the penalty area a few times and slotting home. Twenty minutes gone and Atlético had gone from a penalty (and possibly a man) up to 1-0 down in barely 20 seconds.
That, though, was just the start. Aguero tried to go round Marchena. Diving to his right, the Valencia defender managed to stop him – with his hand. It was a brilliant save and a completely deliberate one. It would have been dastardly, a ruse of impeccable cunning, but for one thing: it was a penalty, a red card and obvious to everyone. Everyone except Pérez Burrull, who said no and ran off shaking his head. The referee had made his decision, and the referee's decision is final. Except, it appears, when you really don't like it. Except when you chase after him and tell him it's not final.
Now, when it comes to controversial decisions, Pérez Burrull has a bit of previous. The difference this time was his reaction. This time he didn't trust himself when all men doubted him. Two years ago, Pérez Burrull delivered a display so appalling in the clásico that everyone would have been furious had it not been so utterly overshadowed by the decline and humiliation, of Frank Rijkaard's Barcelona.
Last season, he gave a ludicrous penalty for this "foul" on Forlán and refused to give two much clearer penalties to Osasuna at the Santiago Bernabéu, booking Juanfran for having the temerity to get fouled. When Juanfran complained, Pérez Burrull snapped: "If you're going to dive, at least dive well"; when an Osasuna player said he'd realise his mistake when he watched it on telly, the ref replied: "You can stick your telly up your arse." When Assunçao charged into the referee last night he got a yellow card. But he also got what he wanted.
As the players closed in, a look of terror came across Pérez Burrull's face; the fear only depended when, pushing his earpiece deep into his skull, he couldn't hear a thing except the incessant attack of the Atlético players, buffeting him towards the touchline, demanding he consult the fourth official.
So he did.
Glancing across, Pérez Burrull caught the eye of Jorge Figueroa Vázquez. Vázquez, standing 50 metres away from the incident, said it was a penalty and a red card; Pérez Burrull, standing barely five metres away, gave both. Marchena trudged off slapping his face almost as obviously as he had slapped the ball – that classic Spanish gesture that says: "You've got a lot of face. What a cheek. You shameless bastards." César approached Forlán and told him to deliberately miss the penalty, later insisting: "It's a lack of respect to the profession that the ref should change his mind: what's he going to do, go over and consult the fourth official on every single decision?" When Forlán scored, César threw the ball at Vázquez, shouting: "you bloody well referee, then." As for Ángel Delalbert, he admitted it was a penalty. But, he said: "It's incredible that it was Atlético's players who took the decision."
Incredible that the fourth official did too. The right decision had been reached but quite possibly not in the right manner. According to Fifa rules the referee can only change a decision "upon realising it is incorrect or, at his discretion, on the advice of an assistant or a fourth official". And yet in the section dedicated to the fourth official, the rules are clear: when it comes to making calls on what happens during the game, the fourth official's authority extends only to "mistaken identity" and "violent conduct out of the view of the referee". He does, at least in theory, not have the authority to make a penalty call.
While he made no attempt to hide behind the refereeing, when that was put to Unai Emery last night, he sat up. "That," he said, "is very, very interesting." Few others seemed to think so. It was almost midnight on a Sunday, time to put the papers to bed, not the time to get into debate. Especially not that debate. After all, mostly, they're happy with the debate they've already got, with further "confirmation" of everything they've been saying all along, with more "evidence" to support their conspiracy theories.
"If that had been Barcelona, there's no way he would have consulted his fourth official," wrote one particularly myopic Madridista. "Pérez Burrull," insisted AS, "is the essence of the Villarato". Because a dodgy referee in a Valencia-Atlético match is further "proof" that there's a conspiracy against Real Madrid.
Talking points
Madrid have already beaten the curse of Riazor. Now they have beaten the curse of Tenerife. They returned to the stadium where they blew two successive league titles on the final day in the 90s but had no problem blowing Tenerife away. It was classic Tenerife: a reasonable amount of the ball, a handful of good chances but dreadful in both penalty areas. Ultimately, it was comfortable for Madrid, who look stronger every week. Two more from Higuaín, the first via a sensational assist from Marcelo, then a dodgy goal for Tenerife, with the ball headed/bundled out of Casillas's hands, then one each for Kaká, Ronaldo and Raúl completed a 5-1 hammering.
Barcelona spent the whole game smashing into the side of the Málaga team bus, parked expertly on their goalline. Eventually Pedro scored from 20 yards only for Málaga to get an equaliser in the 80th minute. But a wonderful, almost computer-game-perfect goal, created by Xavi and Alves for Messi, gave them the win. They struggled for the three points but it was the best Barcelona performance for a few weeks now and coincided with the return of Dani Alves. Coincidence? Absolutely not.
Pennant Watch: For weeks, Pennant Watch has been the name of this section. This weekend it was a command. He travelled to Madrid but was left out of the squad on the morning of the game, obliged to watch from the stands as his side won 2-0 against Getafe with two from Chupete Suazo. Despite the punishment – if it was a punishment – he was remarkably chirpy. José Aurelio Gay's decision comes after a week in which Pennant was made to train alone after turning up late for training for the third time in a fortnight. "We all make an effort and you can be late once in a while but not three times," said team-mate Rubén Pullido. "It's not funny."
Before the game, Getafe were presented with the award for the first division's Twelfth Man award as the best fans by the League … in front of a half empty stadium. Best fans? This column has been to Getafe's last six home games, which probably makes it their most loyal supporter. And, like the club's president, it doesn't even support them. Frankly, when it comes to loyalty, support for the team, numbers, and atmosphere, if you compiled a league table of best fans right now, Getafe would be fighting off relegation. At the top? Sevilla, Sporting, Osasuna, Tenerife …
This weekend there were more fans at the Carlos Tartiere for Real Oviedo versus Gijón B in the Second Division B than there were at the Coliseum Alfonso Pérez. Mind you, there were more fans at the Carlos Tartiere than there were at Xerez-Espanyol, Valladolid-Mallorca, Racing-Almería and Villarreal-Deportivo. Mighty Oviedo on the way back.
Results: Getafe 0-2 Zaragoza, Tenerife 1-5 Real Madrid, Barcelona 2-1 Málaga, Sporting 3-2 Osasuna, Racing 0-2 Almería, Xerez 1-1 Espanyol, Valladolid 1-2 Mallorca, Villarreal 1-0 Deportivo, Sevilla 0-0 Athletic, Atlético 4-1 Valencia, Real Oviedo 2-1 Sporting Gijón B


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31 Days {Day 6} – My Struggle
Welcome back to the 31 Days of Mary, Martha, & Sparta! If you missed it, here is the link to yesterday's post!
Well, it's day 6, and honestly, I'm already struggling.
I have a lot of things to say, and I have plenty of topics planned. And yet, I'm paralyzed.
I keep thinking to myself, "What if what you have to say doesn't matter? Who's reading all of these words, anyway? It's not that big of a deal, maybe you should just quit. No shame in quitting – it's a really hard challenge."
It's not about the numbers – how many people read. My biggest fear when I started this blog was that I would start to become irrelevant or to say things that no one cared about.
But here's the thing about being a writer: writers write. When I have something to write, I have to write it or it feels like my brain might explode! I'm constantly writing things. On napkins, on scrap paper, in my journal, on my phone, on my laptop…writing.
After I whined to God a little bit today, I realized that I'm not really going to quit this challenge.
What I have to say does matter. Sometimes I get caught up in the lie that there are already so many good writers out there that I have nothing to add to the arena – like the world of writing is saturated or something.
And as I'm panicking and feeling so down about myself (call the waaaaambulance…), it occurs to me that you all probably do this, too. Maybe not with writing, but with your thing.
We all have that something that we are good at that makes us feel insecure when we use it. We start to feel unworthy of that gift that God gave us. Sometimes we think that it will be better to just hide our gift instead.
But here's the thing – God didn't just give us our gifts. He entrusted them to us, with the instruction and expectation that we would actually use them.
When we were entrusted with our gifts, it was part of a bigger plan – one we can't see or possibly understand.
The things that I write are sometimes only seen by a handful of people in a small arena. Other times, they're read by hundreds of people in various countries. Either way, those who read were all led to this place to hear what God would have me say.
You know what's so great? The same thing goes for you. It may not be something that can be calculated like readers or attendance, like some. But your gift was given to you for a reason, and God's got people who are supposed to be blessed by it. When you shrink away because of your insecurities or feeling uncertain, you're hoarding your gift that was meant to be shared.
And the best part is: when I write, I'm so blessed – probably more than the readers. I love hearing from you all, and hearing what God is doing in your life, here and elsewhere. Not to mention the relief that I feel once those words are out of my head and onto paper (or screen, as it were).
Even now, at the end of this post, I'm feeling relieved and at peace. Sometimes the hardest part is just showing up. Today, it was hard to show up. It took me all day long.
I'm so glad that I chose to sit down and write. I've been afraid that my words won't matter, but God will make them matter where He needs them to matter.
But the best part about it is that when you use your gift, God shows up, too. And then the blessings abound.
What's the thing that God entrusted you with in your life? Are you shying away from that responsibility?
Will you do me a favor?
Just show up.
Me, too.
To view the next post in the 31 Days of Mary, Martha, & Sparta, check it out here!
6 Comments
Mindyabout 4 years ago
I feel this way all the time. There are so many other shirt makers out there, and sometimes I feel as though I am out of my league. But, it just takes 1 person to tell me they like what I made, and it instantly makes me feel better, and keeps me creating. Keep going Hayley, I really enjoy reading what you write. I love to look forward to the daily post. I make it a point to relate to what you are saying, even though my life is so different from yours. I feel God gave you writing as one of your talents to show us how not alone we really are. Your writing keeps me interested enough to read through the whole thing. Everyone who knows me knows, that never happens. If I actually do get through the whole topic, it is usually unlikely that I retain the info I read. But your writing feels different. Keri going, you are doing greatReply
Linda Sabout 4 years ago
Fellow 31-Dayer here from the Family Life category - and like you, just trying to show up each day sharing a word and a thought. I love your honesty in this post. Thank you for putting your words down for us to read, so many feel the same way. Your blog is lovely and a wonderful place to visit - enjoy your month long hodgepodge adventure!Reply


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The markets opened lower on Wednesday, but Carmine Grigoli, chief investment strategist at Mizuho Securities said he expects the stock rally to continue. He shared his market outlook and sector picks.
"I do expect the market to rise another 15 to 20 percent by the summer," Grigoli told CNBC. "Fundamentals are very favorable—you've got the economy improving, profits are soaring, valuations are very cheap, acquisition activity is likely to accelerate very dramatically ... So this is favorable for equity prices and I do think that you remain invested."
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"They've got very high cash positions, they've generated an awful lot of excess cash flow, they're of interest by foreign [markets] and these companies are expanding overseas."
Grigoli said he also likes gold.
- Watch Grigoli's Previous Appearance on CNBC (Nov. 24, 2009)
More Market Intelligence:
- How to Invest with a 1,250 S&P: BlackRock's Doll
- Stock Market 'Simply Out of Fuel': Portfolio Manager
- Market Tips: How to Invest Against the Grain
CNBC Data Pages:
CNBC Slideshows:
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Efficient Marketing Research for Startups Using Facebook Advertising
Who will buy your product? Which variation do they like best? How does your cofounder's suggested slogan compare to the one your mom thought was clever? What's next for your mobile app company? …How do you do this all at once quickly and relatively cheaply?
The answer, of course, is Adwords. But if you want to dive deeper, increase testing efficiency, and decrease costs, I and countless other marketers have consistently found Facebook Advertising to be a marketing research gem. I'm surprised so few startups use it effectively, particularly since potential customers may not be actively googling for the new tech these companies offer. I've used Facebook Advertising in general and its Power Editor specifically while consulting for a variety of startups to quickly and cheaply answer core business questions, and it's a tool I've come to rely on due to its flexibility, constant improvements, and wide range of creative uses.
Additionally, Facebook Ads can do things Adwords can't:
- Powerful audience targeting including job titles & industry
- Advertise based on user interest and easy in-depth targeting on users' behavior off-Facebook through Partner Categories (quick summary here)
- Immediate social proof: Targets can see which of their friends "Likes" your brand while they view the ad
- Consistency: Unless a target has actually visited your site and you have retargeting set up, you can't continually advertise to a high value lead with Adwords.
- Clear and useful customer analysis through Audience Insights
Major brands like Gilt use Facebook Ads to easily target their customer base (which includes me) and test new ideas. The three ads below were served to me not too long ago. You might notice a trend with the language used. You can bet lots of research and testing went into these campaigns.
You can achieve the same efficient research and testing with just a bit of practice. If you're not using Facebook Ads already, read through this 5-Minute Marketing guide to get ideas on how you can quickly and inexpensively find or examine your target audience, increase your ads' effectiveness, and test various campaigns and user interest in product features. This guide was specifically written for those of you who have limited resources for marketing research, but the concepts found here are also used by brands with bigger budgets.
I'm also assuming in some of these case studies that you don't necessarily have a customer list yet or it's still somewhat small. If you do have a sizable list already, stop reading and go analyze your customers right now using Facebook's Audience Insights. Introduced earlier this year, Audience Insights is a "tool designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behavior and more." This is different than Page insights "because it looks at trends about your current or potential customers across Facebook, whereas Page Insights looks at the interactions with your Page (i.e., likes, comments and shares)" (see Facebook's post for full details). Seriously, go check it out now if you haven't already. You'll be surprised how much you can learn about your customer base using Facebook.
Down below, I've written three brief case studies that are of particular use to startups in the consumer hardware, SaaS, and mobile app space.
I'm focusing on three of the most common marketing research queries startups have:
- How to Find Your First Target Market
- Perfecting Your Sales Pitch
- Testing New Product Concepts on Your Existing User Base
Quick Disclaimer: This is a simplified guide on how to add a great tool to your marketing research efforts, not an advertising optimization guide.
And Quick Note: You can absolutely use much of the information presented below in Facebook's regular Ads Manager tool. But I'm suggesting you get acquainted with its Power Editor tool because it makes iterating and reusing extremely easy, and some things simply can't be done without Power Editor. If you're going to be doing many more ads in the future, or you're a marketer interested in improving your digital ad buying skills, I suggest getting comfortable with Power Editor sooner rather than later.
Since I'm recommending checking this out via the Power Editor, let's start with…
What is Facebook Power Editor and How Do I Use It?
Power Editor is the bulk ad creation and management tool for Facebook Ads. You can access it by going to Facebook's Ads Manager.
To get started, check out Social Media Examiner's detailed guide as well as KISSmetrics, but in short…
1. Go into Ads Manager, and find the link to Power Editor on the lefthand sidebar. Make sure you're using Chrome!
2. Use the "Download to Power Editor" button at top to, yes, download your existing ad account into Power Editor. When you finish with any changes to your ad campaigns, sets or actual ads in Power Editor, they'll only go live after you click "Upload Changes". You must click that button when you're done or none of your work in Power Editor will matter.
Once your account is ready to go, you can create a Campaign, Ad Sets, and individual Ads for your tests. This is the hierarchy:
I won't go much further into the nitty-gritty from here on out. This marketing guide exists to help you get your head around why Facebook Ads and its Power Editor can be valuable for you, to inspire you with marketing research ideas, and to give you real world examples of how other brands use it. Need more in-depth instruction? Read the guides I posted above for step-by-step details.
Let's jump into…
Case Studies & Ideas
I've used Facebook Ads to perform marketing research for a variety of products – physical consumer goods, B2B software, and mobile apps. Here are three short case studies on how to do it yourself quickly and inexpensively. Remember, this doesn't replace all the other valuable marketing research that's part of building a solid business; it's just a good helper to add to your toolbox.
Selling New Hardware: Finding Your Target Audience
You have a fantastic new IoT product that massages feet while updating a blog with health metrics in real time. But you have no idea who's most likely to buy it! Should your brand first go after moms? Dads & grads? Yuppie males? Teen girls in Park Slope who like Lindsey Stirling?
Let's focus our investigation on gender, age, and income for now. Which combination of these basic factors results in the most likely customer?
Let's go to Power Editor to build our test audiences so we can find out!
- In Power Editor, go to the drop down menu on the righthand side to go to the Audiences page.
- Once there, look for the green button on the lefthand side to Create Audience.
- In the Create Audience menu, select "Saved Target Group" – this option allows you to create an audience profile you can save and reuse.
Here's the breakdown of the variations I'm testing. These can be changed around depending on how you want to break up your test audiences, of course. For this test, I'm only going to target the U.S., and users who speak English. Change these factors according to what makes sense for your brand.
Age Variations: 18-24, 25-34, 35-45 (These are brackets I made myself based on age brackets I've done in the past for other non-Facebook related research projects. I've excluded <18 intentionally, but you could include it.)
Gender Variations: Male or Female
Income Variations: $50,000 – $75,000, $75,000 – $100,000, $100,000 – $125,000, over $125,000 (these are exact brackets in Facebook)
Additionally, because you're selling this cool new product on your website and not in physical retail stores yet, we only want to target people who actually buy products online and have active credit cards. Thanks to Facebook's targeting, we can do that.
The behavior targeting on Facebook is fantastic. But details on that are for another post.
Using these factors, I came up with 18 variations to test. I've named them as follows: "Audience Group 1: Females, 18-24, $125k+," "Audience Group 2: Males, 14-24, $125k+" etc. I could create and save each audience easily, go back and edit, and reuse for future campaigns.
Once I have the audiences created and saved, I'll create an Ad Set (see hierarchy chart above) for each audience variation. For consistency and statistical significance, I'll use the same exact ads in each Ad Set, and thus for each audience.
To do this…
- Make sure you've already created an Ad Campaign for all these tests. Call it something like "Consumer Market Tests for IoT Foot Massager".
- Create a new Ad Set. Make sure you place it under the correct campaign name. Name the Ad Set after the first audience you're testing. Examples: "Audience Group 1 Females, 18-24, $125k+" or "Audience Group 2 Males, 14-24, $125k+".
- In the Ad Set settings, click Edit Audience and select the companion audience group you created earlier.
- Once the Ad Set is ready, go to the Ads tab, and create a new ad under the appropriate Campaign and Ad Set. Create a few ads to test out copy, images, etc.
- Now that you've created a few ads, you can simply duplicate the Ad Set, change the duplicate's name to match the next audience group you have, and of course edit the audience to select the corresponding Saved Audience.
- Rinse and repeat until you've completed all 18 (or however many) variations.
You now have all your audience profile variations with identical ads, budgets, and timelines ready to go. Easy peasy. Run the ads and see which audience profile responds to your ads the most. Get your answer in just a few days time and around $1,000. (Length of time and budget depend on what you need to achieve statistical significance! See section below.)
Perfecting Your SaaS Pitch: Testing Marketing Messages on Target Audiences
A month ago I helped a fledging SaaS startup figure out their first pitch to customers. They knew they needed to target CTOs and Directors of [redacted] in [redacted] industries. But because they were doing something that doesn't quite exist yet, they were struggling with which words to use to describe their innovative new tech. They had a few good options, but weren't sure which one resonated the most.
We spent about $80 to figure this out. And important to note: We could not have done this on Adwords. You simply can't target this way on Adwords.
Because they knew the titles and industries, creating our target audience was simple.
We created the audience profile with all the relevant titles and industries (another demographic option). We built our Campaign, Ad Set, and then built out several ads with variations on the different phrases and pitches. We also tried out different images with each variation of text.
A couple days later, we had good data that helped shape the future of their sales operations. Was this the only research they did? Of course not. But it was a quick and easy way for them to validate some assumptions so they could move on and try new things.
Target Your Current Customers: Facebook Custom Audiences & Lookalike Audiences
Imagine you're a mobile app developer. You've built one app that's been somewhat successful, but now you're at a crossroads. You either want to 1) change up your app to make it more appealing or 2) begin work on a new app.
You have a user base already. Why not test some ideas on them and similar audiences?
We're going to use Power Editor's Create Audience feature again in order to target your actual mobile app users who can be matched to Facebook accounts. Check out Facebook's instructions on how to create a Custom Audience of your users by uploading your mobile user list. You can also target users based on particular actions they take in your app. You'll need at least 1,000 users to ensure meaningful reach.
With this list now ready, you can experiment by showing them ads about upcoming feature ideas or mock ups of different app ideas you may have. (The link on the latter ad could simply go to a LaunchRock page for the potential app.) Success is of course defined by which concepts get the most clicks, Likes, comments, etc.
By why not see how similar app users react to your ads? Go to "Create Audience" and build a Lookalike Audience based on your Custom Audience of users. This Lookalike Audience is exactly what you think it is – Facebook users who have similar demographics and behaviors to the Custom Audience you previously uploaded or selected.
Bonus Tip: Got an Email List? Target It for Research!
Not a mobile app developer? You can use this same exact concept as above with your own customer data such as email addresses and phone numbers. If Facebook finds a match with this user data, they can be targeted with ads and/or you can analyze your list efficiently. Again, check out this post to read all the great information you can squeeze out of Facebook's Audience Insights.
Be Confident: Don't Forget Statistical Significance
Imagine you're running an ad campaign targeting your current customers using Facebook's Custom Audience tool. You want to test which of two images gets more clicks. When you review the data, you found that an ad with puppies had a 10% CTR and the same ad with kittens only had a 4% CTR. Job done? Nope. We need to see if the data is reliable or just a fluke.
Let's assume the puppies ad was viewed by 40 people and 4 clicked on it (10% CTR), and the kittens ad was viewed by 80 people and 3 clicked on it (~4% CTR). When we calculate for statistical significance, we find that the puppies ad was 167% more effective than kittens… but we can only be 89% sure (confidence rating) that the puppies are the reason for the higher CTR. The data is not statistically significant, and we'll need many people to view both ads in order to reach statistical significance with a 95% confidence rating.
How do you do the math for all this? The internet is full of statistical significance calculators and Excel templates to help you out. Here are two such sites:
Confidence does requires more cash, but once you achieve confidence, you should take some time to consider what to do with the raw data you've received. Facebook has proven to be great for research, but depending on what you want to accomplish it may not be where you want to keep spending your limited marketing budget.
Et voilà! Marketing Research is Now Easier
You now know enough to think up more creative ways of using this tool to research your target market, test marketing copy or images, or learn more about your existing customers. Got a better case study or idea? Comment below – I appreciate the help!
Quick closing thought: As I said above, I love Facebook Ads as a tool for basic research and validation, and spreading these concepts ultimately makes my job easier: keeping costs low where you can leaves more marketing budget for other important (and fun) endeavors. All this said, at some point in your company's life, hiring a real researcher (most likely a contractor) to explore key questions may very well be worth the spend. I've personally used the services of professional researchers in the past to get quality, reliable data and in-depth analysis that I simply couldn't do on my own.
Good luck!
Comments3 Responses to "Efficient Marketing Research for Startups Using Facebook Advertising"
Thank you for a very helpful article. I'm surprised you don't have sharing via LinkedIn enabled, since your content speaks to a business owner audience.
Nice article. Your method seems to focus on gauging clickthrough rates rather than gathering survey data. Have you ever used Facebook ads to perform market surveys using a third party tool like Polldaddy or SurveyMonkey?


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The vibrant resort of Negril sits on a dramatic cliff side overlooking the turquoise waters of the Caribbean coast in the west of Jamaica. Its captivating charm flows from the pristine sandy beaches, the upbeat live music venues and the beautiful palm tree landscape. Negril is the perfect location for groups who want to soak up the sunshine in the laid-back Jamaican setting, before spending an evening in the vibrant bars, dancing until the early hours.
Fantastic beaches
Negril has some of the best beaches in the whole of Jamaica. You'll find a number of excellent sandy spots along the famous Seven Mile Beach. A ribbon of palm trees line the white, powdery sand that shelves gently into crystal clear waters. See if you can spot the iconic Negril Lighthouse that's situated 100 feet above sea level. Enjoy the warm waves and try your hand at the variety of water sports available, including paragliding, boating, and jet skis. Discover the colorful coral reefs and mangroves either by snorkeling, diving or on a glass-bottomed canoe. Relax on sun loungers, sip on Red Stripe and take in the stunning views of the glistening coast.
History and culture
Holidaymakers started visiting the small fishing village when the main road to Negril was developed in 1959. From then on, Negril has transformed from being a laid-back beach resort to a lively party destination, especially during the American spring break. This said, Negril hasn't lost its traditional island charm with its colorful streets and protected shorelines, where sea life is allowed to flourish in the mangroves and coral reefs.
Buzzing nightlife
Negril is famous for its vibrant nightlife and year-round summer climate. There's plenty of evening entertainment for you to experience and you can enjoy the upbeat vibe in the bars and clubs along Negril's Seven Mile Beach. A popular hotspot is Rick's Café where, with its cliffside location, you can take in the views of the Caribbean Sea. When the sun goes down, expect to hear popular reggae music played by the live house band.
Nearby is the lively Norman Manley Boulevard, which is a long stretch of shops, live music venues, bars, clubs and cosmopolitan restaurants. Sample some of the finest Caribbean cuisines on the whole island in one of the eateries or from the local jerk chicken grills that ooze local character. Enjoy performances from top reggae artists and dance until the early hours.


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After the whole Galaxy Note 7 fiasco, where Note 7's all over the world started blowing up as a result of defective batteries, people have become all too aware of the fact that their smartphones are powered by lithium ion batteries that are volatile and susceptible to dramatic explosions if damaged or faulty.
Now, a video of an iPhone 7 Plus exploding has hit the internet and is making the Twitterverse freak out. Brianna Olivas says her rose gold iPhone 7 Plus started smoking randomly and her boyfriend instantly started recording the explosion unfold with his own smartphone.
The video, which Olivas posted on Twitter, clearly shows the iPhone smoking from one side and its chassis melting away. The video has become viral and has already been viewed more than 1.26 million times with more than 22,000 reweets.
So my IPhone 7 plus blew up this morning 🤗 was not even using it, literally no explanation for this pic.twitter.com/sQ8CJt4Y69
— Bree✨ (@briannaolivas_) February 23, 2017
In light of the Note 7 explosions, people have already started questioning the safety of the iPhone 7 Plus but there is no evidence whatsoever that this is a widespread problem and not just an isolated incident.
What really happened?
It all started when Olivas woke up one morning to find her iPhone 7 Plus dead and not turning on. She took her phone to an Apple Store where it was declared perfectly fine and began working normally again.
The next morning however, Olivia claims that the smartphone caught fire and started smoking away whilst sitting on her dresser.Olivia described the incident in her own words – "The next morning I was asleep with my phone charging next to my head, my boyfriend grabbed the phone and put it on the dresser," she said via a direct message on Twitter. "He went to the [sic]restroom … and from the corner of his eye he saw my phone steaming and [heard]a squealing noise. By the time he got over to the phone it had already caught fire, he quickly grabbed the phone and threw it in the restroom … as soon as he threw it in the restroom is [sic]blew up and more smoke started coming out of the phone."
Apple officials have since assured Olivia that they are looking into the matter and will know more within a week. An Apple spokesperson said " We are in touch with the customer and looking into it."


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24 novembre 2010
Bonhams Make World Record Prices for Glass and Porcelain Chinese Snuff Bottles
A 'famille-rose' enamelled gold-ground glass 'lotus' snuff bottle, which sold for HK$9,056,000. Photo: Bonhams HONG KONG.- Bonhams Hong Kong today (23 November 2010) celebrated its second "Golden Gavel Auction", when Part II of the world's finest collection of important Chinese snuff bottles, the Mary and George Bloch Collection, sold 100% and achieved world record prices. Against presale estimates of HK$24,000,000, the sale total was HK$54,832,000 (£4, 437,930) with every one of the 155 rare bottles successfully sold. A good... [Lire la suite]


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Emily Becher is at the top of her game. The Brooklyn native is a freshman at Eastern Connecticut State University where she recently finished playing her first college soccer season. On Nov. 11 she was named Little East Conference Rookie-of-the-Year and Defensive-Player-of-the-Year.
Becher led the conference in game-winning goals (7) and finished second in goals (18) and points (37). She scored at least one goal in the final seven matches of the season, a record she shares with two other ECSU players. In her final seven matches, Becher scored 11 goals and an assist.
The Warriors (13-6-1) were second in the conference in least goals allowed per match (1.15) and second in goals-against average (1.13). The team posted seven shutouts, including three straight at one point. ECSU improved on their conference record (5-6) for the third straight season.
Becher is the first to admit that the Warrior's success has been a team effort. That all-in attitude helped the Warriors defeat Amherst College, ranked number one in division three. "We went into the game with nothing to lose," she said. "We felt like we could stand with them. Becher scored the first goal. Outside midfielder Hailey Lennine headed the ball into the back of the net seven minutes later. And the Warriors went on to win 2-1. "That was probably one of the best moments of the year," she said.
Becher's soccer prowess comes from genes and practice. Her mother and father both played college soccer at the University of Missouri at Rolla. Becher is the second oldest of Mike and Mary Becher's five children. All of them played soccer growing up. Becher guesses that she was 4 years old when she started playing in the back yard.
"My family is super athletic," Becher said. There's oldest brother Adam who is studying engineering at UCONN, her sister Elaina who is 18 months younger and plays on the Woodstock Academy soccer team, and two younger brothers, Nathan and Simon, in 7th and 9th grades respectively. "I'm probably the least athletic of them all." She is following up on whatever advantages early parental coaching and constant competition with her siblings gave her.
She tells a story her father is fond of repeating. He was driving her to a game when she was 7 years old. "I hadn't scored all season and I told him that I was going to score a goal for my great grandmother," she said. "Then I kept listing all these relatives. My father told me, 'You were dead serious.'" She went on to score seven goals in that game. "I don't know what clicked," she said with a laugh. "He said they couldn't stop me from scoring from that point on."
Last year Becher and her teammates shared a fantastic season at Woodstock Academy. The Centaurs went 15-2-2, with their only losses coming in the states and championship games. They went undefeated in the ECC Large conference. They clinched the division with a double overtime win over East Lyme. And Becher scored the winning goal. "It was like a 50-50 ball with the keeper. I sat up in time to see the ball go into the back of the net," she said. "My teammates just jumped on top of me. That was probably one of the best moments of my life because we had clinched the division and East Lyme had won it for the last two seasons in a row."
She was also able to share soccer with her sister Elaina, who made the varsity team her freshman year at Woodstock. They have played together for many years. At Woodstock, Elaina fed many of the balls that Emily scored goals with. "My Dad calls us the sister act," she said. "I miss playing with her."
Her next goal is to help the Warriors make it to the NCAA tournament next year. They missed their opportunity this year. Becher said she's willing to do whatever it takes. "If coach wants me to play sweeper, I'll play sweeper," she said. "I don't care how we get there. If it means I have to score more goals, I'll score more goals. As long as I'm on the field playing I don't care where I play."


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All Food and Drink
- The Bygone
Located atop the hotel on the 29th floor, The Bygone pays homage to the roaring '20s' reputation with indulgent foods and cocktails.
- Splash Pool Bar & Grill
Order a watermelon and basil mule to your chaise or pull up an umbrella-shaded chair for a post-swim crab cocktail at this laid-back, poolside bar.
- In-Room Dining
Whether you need to grab a quick bite in between meetings or want to indulge in breakfast in bed before a day of museum-hopping, our in-room dining menu offers heathy and satisfying meals and snacks 24 hours a day.
- Private Dining
Host up to 36 friends or colleagues in our light-filled, private-dining room – equipped with both harbour views and convenient audiovisual equipment – and treat them to a gourmet meal from our modern American menu.
- Fridays 3:00 pm – 6:00 pm, Saturdays 3:00 pm – 7:00 pm
Veuve Clicquot Bubble Up
Join us in the lobby for specially priced glasses and bottles. Cheers!
- NOVEMBER 28, 11:00 AM – 4:30 PMDetails
Leave the cooking to us, and enjoy a gourmet buffet of your favourite holiday classics in our Cobalt Ballroom.
- DECEMBER 25, 11:00 AM – 4:30 PMDetails
Gather family and friends to enjoy all of the comforts of home without having to lift a finger with our buffet brunch in the ballroom.
Culinary Experiences
- Create, Cook and Eat Together
At Schola, Baltimore's premier cooking school, you'll hear about where your food comes from, learn easy ways to make crowd-pleasing dishes and feast on your creations with your classmates.
- Experience the Spirit of Sagamore
Rye whiskey has logged a long history in Maryland, which you'll learn about on a tour of the award-winning Sagamore Spirit Distillery. Finish with a convivial New American meal at the adjacent Rye Street Tavern.


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Parkinson's Exercise Program
January 7, 2020 @ 10:45 AM - 11:30 AM
An event every week that begins at 10:45 AM on Tuesday, repeating until March 31, 2020
Stoughton Hospital Physical Therapist Rachel Peerenboom will lead this exercise class for individuals diagnosed with Parkinson's Disease to increase the "bigness" of one's movement.
Tuesdays, January 7th – March 31st, 2020
10:45 to 11:30 a.m.
Oregon Senior Center
219 Park Street, Oregon
All new participants must complete a physician's authorization prior to starting the class. A $5 per class donation to the Oregon Senior Center is appreciated. (Checks can be made payable to "Council on Aging.")
Class size is limited so please contact the Stoughton Hospital Oregon Physical Therapy Clinic at (608) 835-5373 to register!


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Photo: Cultura/REX USA.
At first, it all sounds very Devil Wears Prada — the outlandish, sometimes humiliating tasks, the 200-miles-away errands, and the impossible expectations. But, as an anonymous xoJane writer is quick to point out, she's not merely an assistant. In Hollywood, there are assistants, there are friends, and in between, apparently, are paid friends. "To be a paid friend," she wrote, "you are constantly toggling back and forth between being an employee and being a friend."
The writer — "a Midwestern girl who only recently graduated college" — spilled everything about her job for xoJane's "It Happened To Me" series. So, what's it like having a "major celebrity" as your boss? Well, the highs are high and the lows are low. When she's not sleeping in her boss' garage or waxing her car, she's getting drunk with her and getting transported to insane parties via helicopter. Click here to read the rest of her story — and the lessons she's learned along the way.


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Our counselors are available to you 24/7 to answer any questions you have and help you find the the treatment program that fits your needs.
All calls completely confidential.1-877-242-4489
Drug rehabilitation in Athol, Massachusetts is surely an invaluable opportunity for anyone with any degree of addiction, even individuals who feel there's no answer for them. Family members may also begin to feel this way, but hope is not lost provided that action is taken immediately to better the problem through getting the individual in a quality drug and alcohol rehab facility. There isn't any wrong time to take action, and rock bottom doesn't need to be reached before someone can get help. The sooner someone makes it to rehabilitation in Athol, MA., the earlier they will be able to determine what causes their drug abuse and self destructive habits and begin to fix it little by little.
Doing this needs time, and it is best to undergo the rehab process within an environment where one feels protected to open up in regards to the things in one's life that likely prompted the issue. So an inpatient and residential drug and alcohol treatment center in Athol is perfect, because individuals won't have access to alcohol or drugs when weak, nor are they threatened by detrimental people or interruptions from their regular lives back at home. Everyone deserves this chance, even if they don't feel worth it right now.
Alcohol and drug rehab in Athol, Massachusetts is in fact no vacation, and individuals will have to work to determine what changes they should make to remain abstinent and create an existence for themselves that can keep them this way and help them be productive and happy. This can take a very long time for some, who have likely burned every bridge and lost everything of value to them during their addiction. However this is time well spent, and the best drug rehab programs in Athol, MA. allow clients this time and space as long as needed to produce a true and full recovery.
Land Demographics, Athol, MA.Area: 57.25 Sq. Miles
Athol Education DemographicsIn Elem School: 1,584 (46.47 %)
Household and Income Statistics in: Athol, MA.Households: 5,051 Households%: 100.00 %
Local drug and alcohol treatment in Athol:
Clinical and Support Options Inc is an Outpatient Drug Rehab Program specializing in Drug and Alcohol Treatment. This facility accepts Self Payment, Medicaid, Medicare, State Financed Insurance, Private Insurance, Military Insurance - located at 491 Main Street Athol, MA. 1331. The phone number is 978-249-9490.
Clinical and Support Options - Drug and Alcohol Rehab, Outpatient Drug Rehab Program
Specialized in Drug and Alcohol Treatment. Payment forms accepted: Self Payment, Medicare, State Financed Insurance, Private Insurance, Military Insurance.
Located at 491 Main Street Athol, MA. 1331. The phone number is 978-249-9490 x4005.


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The Cardiff City Connection
17 April 2013
Last night Cardiff City ended a 51 year absence from the UK's top-flight of football, by sealing their promotion to the Premier League, with a draw against Charlton Athletic.
As a global University, with an international focus running throughout all of its activities, Cardiff University has welcomed Cardiff City's promotion to the Premier League, which has put the club firmly on the international map.
Director of Communications and International Relations, Sandra Elliottcongratulated the club on its success, saying: "On behalf of us all at Cardiff University, I congratulate Cardiff City on this fantastic achievement. Cardiff is a city with a proud sporting heritage which is apparent to all visitors to the city, both students and football supporters alike. Sporting success such as this only serves to enhance the visibility of Cardiff on a global scale. "
The club, which is supported by a large number of the University's staff and students, has seen a revival in its fortunes since being taken over by Malaysian owner Vincent Tan three years ago.
Cardiff University is home to over 500 Malaysian students, with Malaysian students making up 15% of the University's international student population. Last year saw a 29% increase in Malaysian student enrolments, with the most popular courses being Law, Engineering, Medicine, Business and Pharmacy.
Hanif Kamarudin, the current President of the Malaysian Students' Society praised the club's owner, saying: "Tan Sri Vincent Tan is a remarkable inspiration, and has undoubtedly proven that Malaysians have the ability to succeed on a global scale."
Yao Chang Choo, who will assume his role as the new President of the Malaysian Students' Society, just as Cardiff City start their new season in the Premier League said: "The Malaysian Students' Society of Cardiff University is delighted to see Cardiff City enter the realms of the elite. We are extremely proud of the club's achievement and hope that they will be to go from strength to strength in the Premier League."
Over the last decade, Cardiff University has developed a number of Malaysian partnerships, including running Pharmacy qualifications in partnership with Taylor's University, and managing Danau Girang Field Centre, in collaboration with Sabah Wildlife Department.
In addition to supporting from the terraces, Cardiff University staff have been supporting the club's efforts behind-the-scenes too. Professor Len Nokes, from the School of Engineering, has worked as Cardiff City's Team Doctor for the last 22 years, responsible for players' medicals, scans, tests, assessments and all other medical matters.
The promotion will see Cardiff regularly welcome fans from Premier League teams from across the United Kingdom, and has great potential to benefit the economy of both Cardiff and Wales.


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2015 Mitsubishi Outlander LS ZK MY16
- $22,990 DRIVE AWAY Condition: Used Make: MITSUBISHI Model: OUTLANDER Badge: LS Series: ZK MY16 Manufacture Year: 2015 Body Type: SUV Seating Capacity: Exterior Color: Red No. of Gears: 6 Transmission: Automatic Drivetrain: 4WD Engine: 2.4L Fuel type: Petrol Kilometres: 61984 Registration Plate: UNREG Stock No: U39647 VIN: JMFXTGF8WEZ007220
*** PLEASE ASK US FOR A FULL WALK AROUND VIDEO ON THIS CAR*** **FREE DELIVERY TO MELBOURNE CBD** **THIS PRICE INCLUDES ALL ON ROAD COSTS CONSISTING OF RWC REGISTRATION STAMP DUTY & TRANSFER FEES. DRIVE AWAY NO MORE TO PAY!!**CALL TO BOOK A TEST DRIVE TODAY! ** 5 YEAR WARRANTY WITH 5 YEAR ROADSIDE ASSISTANCE! *** ONE FIXED PRICE Every Pre-Owned vehicle has been priced competitively to the current market. No haggling – no pressure. ** **WE CAN ARRANGE FINANCE, Trade in Pricing, Delivery to your door anywhere in Australia the whole Process can be done over the Phone/ SMS or Email PLEASE ASK US ABOUT OUR PREIMUIM PROTECTION PLAN** **Please read below what we include with your New Vehicle and what our Customers say about us*** As part of our pre-sale preparation we have taken care of the following: Full Detail inside and Out – Full Factory Dealership workshop mechanical test to ensure that this is the best vehicle offered to you. Equally as important as selecting the best vehicle on the market is who you choose to buy your car from. Our Customer Sales Specialists are trained to ensure their sole focus is on providing you a flawless customer experience and we are a country dealership which means country service. We understand they car buying experience is very different today. So simply, we make it super easy for you to buy your new Car. ***Here's what some customers said about us*** PLEASE READ BELOW**** Dewi This was my first time buying a car and it was such a smooth process. Toby was great to deal with, he had extensive knowledge of everything and made sure the car was ready for me within a week, and Raj made the financing process very easy for me to understand and follow through. Mitchell Just completed my biggest car purchase with this team. The staff were friendly and welcoming. They allowed me time to organise finance with a third party. Toby was a legend, assisting me through the entire process from first phone call to first inspection to drive away. Communication was 10/10 and I drove away a very happy man. Hayley Toby thank you for all your help! You made our first car purchase experience easy and smooth sailing!! All the staff are friendly and easy going! We love our car thank you!!!!! Brendan the staff are friendly and more than helpful. They went above and beyond to get me the car of my dreams, big thanks to the team Louise Had a great experience with me over the phone purchase! Toby sent me videos and did all he could to assure I would get no surprises when we picked up the car. Would have no issues buying from them again if only it wasn't so far away! Korie I'll keep it simple. If you want to buy a car from a professional organisation? Then look no further. Be sure to ask for Toby. This guy was amazing to deal with and would highly recommend anyone looking for a friendly, honest and professional man seek Toby. PLEASE Note our vehicles advertised features and options are generated automatically through the Redbook code and are not specific to this vehicle. Please confirm all advertised details prior to Purchase. We stock a huge range of Makes like, , and Some features on most of our Used cars are Privately owned/ Traded, Leather Seats, 7 Seats, Bull Bars, 4×4, Suv, Automatic, ute, turbo, Used, Van, Diesel, Dual cab, Canopy , Wagons, Trays, tow bar,
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