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Ashbourne Fairtrade Town Initiative is working to raise awareness of Fairtrade within the town.
Ashbourne became a Fairtrade Town in 2005, and since then the range of Fairtrade products available in the town has continued to grow.
We are always happy to help local organisations find out more about Fairtrade and can provide information or samples. Feel free to contact us.
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Latest news
- Like our page on Facebook
- Ashbourne Elim Pentecostal Church serves Fairtrade tea and coffee after services
- ego creative agency has pledged to serve Fairtrade tea, coffee & sugar at their office
- More businesses pledge to serve Fairtrade to their staff: Scargill Mann estate agents, Optimum Gifts, John Fell opticians
- Join us on 1st March 2014 Shaw Croft / Horse & Jockey Yard for free bananas! Thanks to Sainsbury's, Co-op, Waitrose & M&S
- Derbyshire Dales Fairtrade Banana Relay - join us at 9.30am at the Town Hall on 22nd Feb. More on DDDC website
- It's Fairtrade Fortnight 24 Feb - 9 Mar and we're going to Stick with Foncho
- New shop The Village Rainbow stocks fairly traded gifts & homeware
- Dillons Cafe, St John Street, serves Fairtrade coffee
- The Derbyshire Dales District Fairtrade Group won the "Outstanding Achievement" Award at the Fairtrade Campaign Awards! More here...
- Ashbourne Life has promised to support Fairtrade and to serve Fairtrade products to staff
-   We're now on Facebook - like us to keep up-to-date!
- The Derbyshire Dales Art Cube - produced by Fairtrade Towns - on display in Ashbourne Leisure Centre - April 2013
- Exciting news on working for Derbyshire Dales Fairtrade District status - more soon!
- Ashbourne Shoppers Guide has pledged to support Fairtrade and to serve Fairtrade products to staff
- Sticky Fingers on Church Street now serve Pfanner Fairtrade fruit juices
- Fairtrade bag for Ashbourne. is selling well - over 150 sold to date
- Ashbourne Methodist Church serves Fairtrade tea and coffee after services
- We've launched a new Fairtrade bag for Ashbourne.
- Cheddar Gorge on Dig Street pledges to serve Fairtrade coffee in its cafe.
- know research pledges to serve Fairtrade to staff
- Bramhalls Cafe now offering Fairtrade coffee & hot choc


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Psst. Check back a few minutes before Midnight, New York time. I got something for ya.
UPDATE: I've gotten so many emails about this post. I know, you're all antsy. You hate me, you beg for answers now, and I understand, you just want to know. But, please, calm down before you stroke out. Relax, it's only about a 6.7 on the Gadget Richter Scale. (10 being an Apple, Hiptop, TiVo collaborative device exclusive.) But it is cool, and we will have it tonight.

subset: commoncrawl


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HTC this evening has confirmed in a statement to Android Central (and everybody else, we imagine) that importation of the HTC One X and HTC EVO 4G LTE handsets have been delayed at the U.S. border because of a customs review. As first reported by The Verge, this likely stems from the ITC exclusion order Apple was granted last December over hyperlinks in the messaging app and browser.
HTC's official statement:
The US availability of the HTC One X and HTC EVO 4G LTE has been delayed due to a standard U.S. Customs review of shipments that is required after an ITC exclusion order. We believe we are in compliance with the ruling and HTC is working closely with Customs to secure approval. The HTC One X and HTC EVO 4G LTE have been received enthusiastically by customers and we appreciate their patience as we work to get these products into their hands as soon as possible.
HTC has said that the issues raised by Apple in front of the ITC were trivial and would be removed from their products, but customs must review the shipments coming in after the April 19 deadline set in place by the ITC. We hope HTC's confidence is warranted, and we see the phones on the shelf, where they belong.
Opines Rene Ritchie at our sister site, iMore.com:
Apple's lawsuits against HTC -- and Samsung and Motorola -- stem from Apple's feeling that Android was "grand theft" of iPhone intellectual property. Basically, they believe Google partnered with Apple, had their then-CEO Eric Schmidt on Apple's board, and then not only stole Apple's ideas about smartphone technology, but gave them away "promiscuously".
The late Steve Jobs reportedly vowed to go "thermonuclear" over Android, and spend every dime in Apple's tens of billions of dollars in the bank to reap horrible vengeance upon them.
Current Apple CEO Tim Cook has thus far been much calmer, but every bit as deadly about patent litigation, saying Apple shouldn't be the developers for the whole world.
Currently, the HTC One X is out of stock on AT&T's website, and it looks like it may stay that way for the near future. The EVO 4G LTE is due to go on sale at 8 a.m. Friday. The status of in-store stock is unclear. A Sprint spokesperson referred questions on the delay to HTC.
Can we fix the bullshit patent and trademark office yet?
We may earn a commission for purchases using our links. Learn more.
You can now pre-order Motorola's foldable RAZR on Verizon for $1,500
Motorola's foldable RAZR reboot is finally up for pre-order in the U.S for $1,500.
Are you going to keep your Galaxy S10 throughout 2020?
There are a lot of exciting phones set to come out in 2020, but the Galaxy S10 still has plenty of kick left in it. If you own the phone, do you plan on keeping it throughout this year?
Samsung will give away Galaxy Buds+ with S20+ and S20 Ultra pre-orders
Samsung's Galaxy S20 series will be here before you know it, and when pre-orders open up, you'll be able to get your hands on the new Galaxy Buds+ for free.
The Xperia 1 is our favorite phone for shooting video
If video recording is your thing, then look no further than the Sony Xperia 1 — it offers a large screen, three great cameras, and extremely robust manual video controls.


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My older daughter, Suzi, was born in the hospital. My younger daughter, Ivey, was born at home. I definitely have opinions on how each experience affected the breastfeeding relationship, but instead of going through the stories (you can read my hospital story and homebirth story for that) I'd like to offer a point-by-point comparison. I won't try to assign fault to each difference; I'm sure some things made a huge difference and some things, at least directly, did not. It's difficult to know for sure which are which, but let's just say I won't be repeating any of the items from my hospital birth in the future.
1) Hospital: Epidural. Homebirth: A warm tub of water and a whole lot of good hormones. Although I didn't want one, in the hospital I ended up with an epidural. I don't think this helped at all with my breastfeeding experience. Most obstetricians will deny this (mine did), but I truly believe an epidural interrupts natural processes and interferes with a number of things. I shivered. I couldn't feel things I should have felt. However, by the time I opted for the epidural--around 7 cm--I felt I had no other choice. At my homebirth I didn't even think about an epidural (not that I could have had one at home, anyway) because I was so relaxed and things were perfectly under control.
2) Hospital: Baby was placed on my chest for a hot second, then whisked away. Homebirth: Baby was placed on my chest. I held her until I remembered Daddy might want to hold her for a minute, too. I quite honestly forgot about anyone and anything but the baby during this amazing hormone rush. I just fell deeper and deeper in love as I held her and looked into her eyes. Tests and weighing were done a little later, right there in front of us. In the hospital, it was upsetting to have my baby taken way across the room for all the hospital procedures. Things felt incomplete in several ways. I had to twist my head around nearly backward to try to see her, while a mean old nurse tried to squish me to get my placenta out. Again, natural processes being interrupted. Big time.
3) Hospital: Baby was quickly swaddled and had a hat pulled down to just above her eyes. Homebirth: Baby was totally naked, but covered with a towel. When I was pregnant with my first and the lactation consultant (and my friend) at the hospital told me to have skin-to-skin contact with the baby immediately following birth, I thought it was a little weird. This is something you have to specifically request in most hospitals, and I didn't. I thought maybe we'd do it at home later. I figured it was some emotional lovey-dovey thing that I didn't necessarily need. I was wrong. It's hard to objectively explain but, having experienced it both ways, there is a big difference.
4) Hospital: Baby was taken for a bath while I got settled in our room. Homebirth: Baby stayed "dirty" and we got settled in our very own bedroom together. The bath was one of the biggest after-birth mistakes we made in the hospital. Suzi had long, thick hair, and it took a long time to dry after her bath. I had been in the mom-baby room a few minutes when I started to wonder what they were doing with my baby, since they were supposed to bring her right back. Jordan nagged the nurses for over an hour, but they said her hair had to dry so she wouldn't get cold. It was around 3 AM and I had been awake for over 24 hours, but I felt wired and panicky. I should have been nursing my baby. She should have been there in my arms. I am still angry over it to this day! At the homebirth, Ivey was born in the water and our midwife rubbed her with a towel as I held her. She wasn't dirty, and really, you'll never convince me that any newborn baby is "dirty" in the conventional sense of the word. In a way, they are cleaner than they'll ever be again! We just dressed our homebirth baby in a little gown and put the bath on hold for a day or two. I remember saying how good she smelled to me. This bath postponement is totally doable in the hospital, as well. A friend of mine recently had a repeat cesarean after trying for a VBAC. She declined the bath until the next day when she and her husband were able to bathe their baby together. I think this is a beautiful family bonding experience, and it gets the baby into mom's (or dad's) arms or onto the breast faster.
5) Hospital: I was given a nipple shield by a nurse. Homebirth: I was given breastfeeding support and detailed information by the midwife I'd spent the past nine months getting to know. Oh, the nipple shield. Nobody told me to stop using it ASAP because it could lead to nipple confusion. Nobody told me it could hurt my milk supply. The lactation consultant would have told me but Suzi was born while she was on vacation. There is only one part-time LC at our local hospital. Several days after Suzi's birth our pediatrician clued me in to the truth about the nipple shield, and I struggled to wean Suzi from it. I still wonder if the stupid thing did us any good in the first place. The morning after Ivey's homebirth, my midwife was back at our house helping me and the baby get a deeper latch. She knew what had happened during my hospital birth and continued to work with us until things were going well. The lesson I learned? For goodness sake, find yourself a maternity care provider who is devoted to lactation support. One guaranteed visit with a lactation expert during your hospital stay is not too much to ask. No, your nurse doesn't count. She'll be busy with lots of other things besides breastfeeding support and she may or may not be experienced with it, anyway. Some nurses are a great help, but don't bank on it. It was a really sweet nurse who gave me that nipple shield with absolutely no instructions. Visit websites and call around to see what level of support is available at different places. There's a hospital about an hour from here with a lactation center and multiple consultants right there on the mom-baby floor! If you can't get reliable lactation support at a hospital you like, seek out an independent breastfeeding guru. Check on rates and add this into your baby budget. It'll be worth the money.
So what happened? Suzi and I worked things out, but it was a rocky start. We ended up having to supplement--not just because of things that happened in the hospital, but I do think the birth experience contributed. It was so hard on me emotionally. In the end, thanks to the help of the hospital lactation consultant (whom I went back to see and talked with at length over the phone) and some hard work, we had a long and happy nursing relationship. We weaned a few months into my pregnancy with her sister when Suzi was 21 months old. With Ivey I was much wiser in general, knowing which things to do and which things to avoid. With the exception of one or two minor issues, breastfeeding came naturally with her. We never had to worry about weight gain or whether she was getting enough milk. We practiced exclusive ecological breastfeeding for seven or eight months, at which time she started solids. She still nurses quite frequently at 14 months old, and I am currently about four months pregnant. This time we are hoping to try tandem nursing once the baby is born.
I think it's important for pregnant women to know, especially for a first birth, that these and other seemingly irrelevant factors can make a huge difference in giving the breastfeeding relationship the best possible start. More importantly, the mother usually has some degree of control over these things no matter what type of birth she has. Take a good childbirth class, hire a doula, and do your best to avoid interventions in the hospital if you can't have or don't want a homebirth. Insist upon skin-to-skin contact as soon as possible. Decline the bath and anything you don't want and delay everything else until you've had a chance to properly greet your baby. Perhaps most importantly, get professional breastfeeding support even if you have to spend a little extra money for it. I couldn't believe the difference these things made for us!
What made a big difference for you in your breastfeeding experience?
Be sure to check out these posts from the other participants in the Breastfeeding Carnival (links will be added as they become available):
Leslie @ Confessions and Observations: How to Start Breastfeeding and Why the Birth You Have Matters
Crib Keeper @ Tales from the Crib: On Not Being Discouraged
Suchada @ Mama Eve: Breastfeeding & Birth
Christina @ Massachusetts Friends of Midwives: Early Intervention Lactation Help
Jenny @ Chronicles of a nursing mom: Birth Experiences and Its Effect on Breastfeeding
Michelle @ Mama Bear: Long, wide shadow of bad births
Sarah @ Reproductive Rites: Fighting for Breastfeeding
Terry @ Mother Mirth: Breastfeeding: We CAN Change Our Culture
Tanya @ Motherwear Blog: The Birth/Breastfeeding Continuum
Kate @ Tumbling Boobs: Nursing after Surrogacy or Adoption


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Contact and Address Information
Contact and Address Information
Contact and Address Information
Leribisi Lodge CC was established in 1996 by Flip and Ria du Plessis with the vision to become the preferred conference, function, wedding, accommodation and training facility in the Gauteng area, serving all our stakeholders.
The name "LERIBISI" comes from the Northern Sotho word that means "OWL". We like to believe the owls in the area keep watch over us and our guests.
We are able to accommodate up to 54 delegates on a sharing basis of 2 delegates per room or 27 delegates staying single. All our rooms are en-suite with a bath/shower and toilet, coffee/tea-making facilities and television.
We offer a choice of hotel-style rooms), self-catering chalets (3) and 3-bedroom cottages (3), all within walking distance of the main reception area with restaurant/pub and dining room, pool & patio, fireplace, pool table and darts board.


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Sheep Valentine Dresses 2014 for women were revealed now. These suits are a modern and perfect for Valentine majority. Most of them are suitable for young girls. The designs of the dresses are different from winter dresses 2014 Sheep.
Unlike dresses collections Valentine another, these dresses have different color combinations. For example, you can wear pink and white in the collection too. You can see the shirts and long kurtas collection mostly. So, you check out this collection of dresses sheep Valentine 2014 for women in order to select some fresh clothes for Valentine.
Sheep is one such brand in Pakistan that provides different types of clothes that are ready to use. The brand is famous for providing such clothes. The collections of elegant dresses are praised by many. Sheep has been offering formal wear and casual wear in recent years. Hundreds of new designs have been released for the sheep since. He has appeared in many fashion magazines. Sheep has its branches in different locations in Pakistan. Also, his clothes are offered online.
You can take a look at the sheep's clothing of Valentine 2014 for women below. Sheep dresses for Valentine's Day are given here. If you want to buy dresses, you can make it through the physical stores of Sheep. In addition, you can shop for dresses online sheep too. The dresses of the brand are available through their online store.
Home » Girls Dress » Sheep Valentine,s Day Beautiful Dresses Collection 2014 for Girls-Women Gift-Surprise Outfit-Suits
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FORT COLLINS – The situation has improved so much that it's now a laughing matter.
Colorado State linebackers coach Bernard Clark was asked about senior Mychal Sisson's playing status for Saturday against Texas Christian University.
"He's playing," Clark said.
And then laughed.
Sisson was all smiles, too, today after practice and why not? He's finally going to get back on the field on Saturday, more than two months after he suffered a broken right ankle against Northern Colorado, the Rams' second game of the season.
"I'm going to see the field this weekend, no matter what," Sisson said. "How much I'm going to see, that's the only part. We'll see how the week's practice goes."
Sisson's exact playing time remains to be seen, though Clark would be happy to see the senior captain on the field in the 20-snap range. Even if it is planned, however, the flow of the game figures to dictate how much Sisson is actually on the field.
He did practice fully today, and was satisfied with how his ankle responded.
"I felt a lot better than I did last week on my ankle," Sisson said. "I felt I didn't have that hesitation that I had last week. This week, I was going and doing everything normally."
Meanwhile, the news is cloudier for offensive linemen Paul Madsen and Weston Richburg.
Madsen, a senior tackle, is dealing with a high ankle sprain. He did not practice today, but plans to gradually do more as the week progresses.
"I'm going practice tomorrow, but I'm going to be careful on it," Madsen said. "And then I'm going to practice all of Thursday. That's the hope at least, and see how it feels."
Madsen did say he intends to play.
"I'm going to do it," he said. "I'm doing the rehab that they are asking me to, and I feel confident that we'll have a good game. And they are going to tape it up a lot and hopefully that helps support it."
Richburg, a sophomore center with a broken right hand, has a longer road to go to be able to play. He practiced, but reported lukewarm results and had to see a doctor afterward.
He tried snapping the ball with his left hand to varying degrees of results.
"I tried that before practice, got a few under center and then a couple of shotgun snaps," Richburg said. "It looked all right, but I don't if we can put confidence in that for an every-time guaranteed good snap. So I don't know, it'll be a coaches' decision. I don't know."
Follow Chris Dempsey on Twitter @dempseypost or email him at firstname.lastname@example.com


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Some members of Congress didn't stick around Washington during the cold month of February, but they found better places to be on free trips to foreign lands.
The big free trips during February included eleven members on the trip to Israel sponsored by the American Israel Education Foundation . Another nineteen went to Cartagena, Colombia, with expenses paid by the Aspen Institute, the John D. & Catherine T. MacArthur Foundation, and the Rockefeller Brothers Fund . Other members went to Japan, Australia, and Belgium. The trip to Australia for one member and his spouse was worth almost $50,000.


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Although many don't appreciate the fact, choosing a pair of binoculars is a complex subject, and just looking through a set in the store cannot enable you to make a wise choice. Consider this a primer. For more information, you can also take a look at the article "Consumer's Guide to Boat Binoculars" by Tom Neale in the BoatUS magazine archives.
Magnification (Power)
Power is determined by the size, curvature, and placement of the lens systems. The "7" in 7 x 50 indicates a magnification power of seven. This means that an image 700 yards away will appear to be only 100 yards away and seven times larger than with the naked eye. The "50" is the diameter of the objective (front) lens in millimeters. Most boaters prefer 7 x 50 binoculars because the 7x magnification allows you to locate objects and keep them within your field of view, and the 50mm lens admits enough light to make objects visible under low light conditions. Using binoculars with greater magnification makes finding and holding objects difficult, especially on a pitching deck, because small movements of the binoculars translate into sweeping arcs in the field of view. Greater magnification also reduces the clarity and definition of the image. Larger objective lenses gather more light, but the trade-off is heavier, cumbersome binoculars.
Field of View
This is the width of a scene that can be viewed at a distance of 1,000 yards, expressed either in feet or degrees of arc. Each degree equals 52.5 feet of width at 1,000 yards. The greater the magnification, the smaller the field of view. If you increase the magnification from 7x to 8x, a buoy will appear larger and closer, but the smaller field of view will make it harder to scan the horizon to spot the buoy quickly. A wide field of view is better for following fast moving action or scanning for moving objects.
There are two types of prism systems. Roof prisms place the lenses in line for compactness, the result is a less bulky shape. With porro-prisms, the eyepieces are offset from the front lenses, and generally provide better depth perception and contrast. They also use offset optics to produce a greater separation of foreground and background images, for a more pleasing view due to the stereoscopic perception created.
Relative Brightness
Relative brightness indicates how well binoculars will perform in dim light, and is the square of the exit pupil diameter. Exit pupil diameter. is the objective lens divided by the magnification. For 7 x 50s, that's 7.14. If the exit pupil diameter is as large or larger than your pupil (about 7mm in darkness), you'll see an image that's almost as bright as the image viewed with the unaided eye. That's why 50mm objective lenses are so popular with boaters. The larger the objective lens diameter the larger the exit pupil diameter and thus the greater the relative brightness. Compare the exit pupil diameters of 8 x 50s (6.25) and 7 x 35s (5).
There is a formula to determine relative brightness:
( Diameter of Objective Lens / Power ) 2
For example, a 7 x 35 binocular would have a relative brightness of: (35/7)2 =25. If the optics are fully coated, the relative brightness is increased by 50% (so in the above example, the relative brightness becomes 37.5.
Relative Light Efficiency
This is a measure of the amount of light reaching your eye through the ocular (rear) lens relative to the amount of light striking the front (objective) lens. The greater the quality of the lens glass and the optical coatings applied, the better the light transmission, and the brighter the image. RLE is an empirical figure consumers can't measure; it must be provided by the manufacturer.
Contrary to popular belief, optical coatings are not only applied to protect the lens, but to also reduce reflection and increase light transmission. Steiner and Bushnell use magnesium fluoride coatings to improve light transmission and reduce eye strain. Some binoculars are coated for UV protection and to provide a clearer view in bright sunlight. In coated lenses, only selected lens and prism surfaces are coated. Fully coated binoculars have coatings applied to all light transmitting lens and prism surfaces. Coatings should not be apparent when looking through the lens. You can check the quality of the coatings by looking through the glasses in bright light: glare, ghosting, flares, halos, or darkened images should not be evident.
Center eye focus is more convenient than individual eye focus.
If you opt for center eye focus, choose a pair with one adjustable eyepiece to compensate for the difference in visual acuity between your eyes. Fast-, auto- and perma-focus features allow binoculars to remain in focus, or to stay focused from a particular point-say 40'-to infinity, once set. This allows you to pass the same binocular from crew member to crew member without having to refocus. They are recommended for people with corrected vision. If your eyes have different prescriptions, you may not be able to get a clear image.
Some binoculars incorporate Image Stabilization technology. These binoculars have internal sensors that detect any vibration or motion and make the necessary corrections. The result is smooth and seamless, allowing rapid scanning both horizontally and vertically without lags. But binoculars with bearing compasses may not be as accurate with a stabilization feature because the sighting aren't precisely real time.
Rubber armor provides a sure grip when wet, and better skid resistance when lying on deck. The rubber helps to protect against shock and other onboard abuses.
Nitrogen Purging
To prevent oxidation and fogging, some manufacturers replace the oxygen in the body with dry nitrogen to reduce the possibility of interior corrosion. They're then sealed with secure, internal O-rings to ensure waterproofness. To be labeled waterproof, a binocular must be able to withstand submersion at a set depth for a specified time period, usually 16' for five minutes.
Compasses and Rangefinders
Several models have built-in compasses and/or rangefinders. They're particularly helpful when the compass is illuminated and can be used to pick up bearings at night. The compass should be accurate, easy to read, and swing freely even when the binoculars are not perfectly horizontal. Reticles, the scales superimposed over the image, allow you to figure range using objects of known height. Look for reticles with very fine lines and numerals for quick calculations. Be sure that the can see the compass easily in the field of view but that it doesn't impair your target.
Additional Features
If you wear glasses, look for soft, pliable rubber fold-down eyecups. They're more comfortable for all users, especially on a pitching deck. Check the eye relief, the distance from the eye to the surface of the ocular lens. Longer eye relief, between 16-20mm, allows eyeglass wearers to see the entire image and reduces eye strain.
If the model you buy doesn't have a neck strap, buy one and use it. The thicker ones are usually more comfortable for long wearing periods.
Lens caps will protect against moisture, scratches, and other damage to the lenses. Be aware that not all lens caps are attached.
At the end of the day, clean the lenses with special lens cleaning paper or cloth, and store them in the case.
Night Vision Systems
Night vision technology allows you to distinguish objects at night, even at distances of up to several hundred yards, in the absence of artificial light. Night vision systems amplify existing light and will not operate in complete darkness without the aid of infra-red enhancements. You only need a little ambient light-even starlight will work. Some models have infrared, which sends out a beam of light that is multiplied. This enables viewing in complete darkness and is particularly good for locating reflective buoys.
Night vision systems provide electronically enhanced viewing: you're not actually viewing the scene before you, but rather a video image of that scene as if viewed through a video camera. The system picks up the available light reflected from the objects being viewed, and converts the radiant energy of the light to electrical energy in the system. The electrical charge then becomes an accurate representation of the scene being viewed.
Night vision systems vary widely in performance, so it's important to recognize some basic performance criteria. The three most commonly cited specifications: Light amplification is the amount of light multiplied. Sensitivity is the light threshold at which the system will operate, the relative darkness if you will, under which it will perform. Resolution shows the amount of detail you will be able to distinguish through the system.
The development of night vision devices has occurred in steps, called Generations. Generation I viewers are the earlier, foreign night vision devices using Russian-made tubes. Generation II scopes are best used on nights with a quarter moon or more. Generation III viewers offer more advanced night vision. Generation III viewers also have a longer tube life. But this technology is still developing. For example, Forward Looking Infrared Imaging (FLIR) Systems represent a substantial development by one company.
Although this is a simplified explanation of night vision systems, it helps give you a working knowledge of these systems. If you do any nighttime boating, do yourself a favor-don't be left in the dark!
You may also want to take a look at our article on Night Vision Systems


text: Add to Cart Quick view Catch Commander Scale Now: $89.99 Was: FREE SHIPPING 1- AUTO-VIEW LIVE WELL | Track the weights of fish in live well in real-time. 2- CUSTOM CULL LIMIT | Pre-set your cull limit to match any tournament. 3- AGGREGATE WEIGHT | Keep a running tally... Now: $89.99 Was: Add to Cart Quick view


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We Present . . . Our New Associates Baltimore—Marjorie M. Patterson is the secretary at our newest office. Boston—Due to rapid expansion in the Boston Office, several new men were added to the staff recently. They are David P. Harris, University of Rochester; Edward J. Harrington, Boston University; Richard A. Farrar, Boston University and New England College; Roger A. Gould, Boston University; James R. Collins, Boston College. Robert E. Wanders is working with the Boston Office on a temporary basis while continuing his education at the Bentley School of Accounting and Finance. Paul R. Fetterolf is interning with this office; he is from the University of Pennsylvania. Dallas—Patrick L. Weekley and James F. Leeper, Jr. became Dallas Office staff men in October. Mr. Week-ley graduated from Howard Payne College and has done graduate work at Texas A & M. Mr. Leeper graduated from Oklahoma University and also did his graduate work there. Later in February the Dallas Office welcomed Gus C. Tramp, a January graduate of the University of Texas, and James R. Daffron, a January graduate of Southern Methodist University. Mrs. Leona Lowry is the new office bookkeeper at Dallas. Dayton—Douglas Strain, Alfred E. Fisher, Shelton Sweress and Rust Gray have joined the audit staff. Mr. Strain graduated from Ohio State University in 1956 and served three years as an Air Force navigator. Mr. Fisher goes back to OSU for the spring quarter to complete his undergraduate work. Messrs. Sweress and Gray are recent graduates of OSU and DePauw, respectively. Nancy L. Stauter is a new member of the typing staff. Denver—Gerhart P. Japha, associated with Fox, Samelson & Company for many years, has been appointed manager in the Denver Office. Detroit—Gerald A. Murawski, a student at Michigan State University, is spending his winter term as an intern on the Detroit audit staff. Seven University of Detroit accounting students — Robert E. Dam-aske, Diane C. Kruzman, Joseph J. McSweeney, Eugene J. Mierzejewski, Henry P. Mitchell, Joseph W. Polec and Lawrence C. Puchelski—worked on the audit staff here during their Christmas vacation and between semesters. Richard A. Patterson joined the audit staff on graduation from the University of Michigan in January. He has an MBA degree. Lois Coates and Sandra Katz are recent additions to the Detroit typing department. 40 THE QUARTERLY


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Steve Jobs: Reflections on His Legacy
"Stay Hungry. Stay Foolish."
Stewart Brand
Cofounder, the Long Now Foundation
The last Whole Earth Catalog came out in 1971, but in the fall of 1974 I published the Whole Earth Epilog. The back cover had an image of Earth from space, just a crescent with a bright sun on the horizon. There was also a big photo of a random road with a random railroad track, and above it were the words "Stay hungry. Stay foolish." Steve Jobs later described it as being a scene that a hitchhiker might encounter, and it's interesting that he would pick that up, because that's exactly what it was.
In 1990, Steve and I did an event for the Library of Congress. Afterward I sent him a signed copy of the Epilog. That's when I found out he was taking "Stay hungry. Stay foolish" as a mantra, this thing that I'd kind of tossed off back in the day. We never talked about it, but I think Steve was trying to keep some continuity with his youthful self and his youthful ideals. He may have taken it as a kind of core statement of hippiedom, a way to deal first with fame, then power, and then quite a lot of fortune.
Steve was too young to have been a hippie, of course. He almost missed the parade. But clearly he followed that track anyway—dropping out of school, wandering off to India barefoot in blue jeans. By the time of the Homebrew Computer Club in the 1970s, Whole Earth had moved on. Ken Kesey's Merry Pranksters had moved on. But Silicon Valley kind of throbbed with expectations, with permission to be original and creative. Stanford Research Institute was there, and so was the Stanford AI Lab and Xerox PARC. Steve was in the thick of the transition from druggy hippiedom to countercultural, sophisticated hackerdom. That part he did not miss.
The 1984 Super Bowl Ad
Alex Bogusky
Founding partner of ad firm Crispin Porter + Bogusky
Before Apple's 1984 Macintosh ad, companies were happy to run commercials during the Super Bowl. Afterward, they had to run "Super Bowl commercials." That legendary spot ushered in the notion that a company could alter its fortunes in just 60 seconds. It is widely considered the greatest commercial ever.
The year helped. Advertising was still largely a conventional, Madison Avenue affair in 1984. And the conventional thinking was that no agency would go near the dark, Orwellian overtones of 1984. Wrong emotions for an ad. But Chiat/Day was no conventional agency. Based in Los Angeles and led by creative director Lee Clow, the firm was helping to establish the West Coast style of advertising, marked by a new wave of filmmakers and rock music. In Steve Jobs, Clow had a fellow California upstart ready to take on the establishment. With a then-unheard-of budget of $900,000, Clow hired Ridley Scott, who was fresh off of Blade Runner, to direct.
The spot opened with a cinematic vision darker than anything we had been trained to expect from a commercial—sullen worker drones marching in lockstep. It was, well, Orwellian. But then there was a flash of color, a runner, gone almost too quickly for the mind to register. Then she reappeared, pursued and outnumbered but running with purpose—the empowered individual leading the rebellion. We didn't know who she was or what the ad was about; we just knew that we wanted her to prevail. When she released that hammer, we were hooked.
Why did the ad work so well? Because it wasn't about the features of a Macintosh. In fact, we never even saw a computer. Instead, it was about emotions, about how the Mac could change our relationship with computers. That was the only message that mattered, so that was all the ad was concerned with.
Apple parted ways with Chiat around the same time the company forced Jobs out. But when he returned in 1997, Jobs rehired the firm, and Clow helped reinvigorate the Apple brand with the "Think different" and "I'm a Mac" campaigns. As they had in 1984, Jobs and Clow homed in on the one sentiment that mattered for this brand and left the rest out. One ad. One idea. Again and again.
Life Story
Steve Jobs and the Hero's Journey
George Lucas
Steve Jobs had a vision. He believed in something that no one could see, and he followed that path wherever it led him, against all odds and against all doubters. Along the way he had real hurdles to overcome and real drama. He took his vision and built it into a company, but the people running the company couldn't see it. His own board didn't understand what he was doing. That's when the evil emperor thwarted him, you might say, and threw him into the dungeon.
At NeXT, Steve was in a sort of purgatory. I don't think NeXT was his primary vision—it was just what he could do at the time. He bought Pixar from me around then, too, but I think Pixar was just something that fascinated him—not something that drove him. Eventually the drought and famine and locusts descended upon Apple and they called him back.
That's when his story really became the hero's journey. He returned and reinstituted his vision. People were still confused and amazed and didn't really understand what he wanted to do. But a lot of the doubters were gone, and he created an army—one that was loyal to him, that believed in him. These were the people who actually did the amazing work. Steve was taking people where they had never gone before, and all he could say was "Trust me."
That kind of leadership—leadership with a vision that is bigger than any organization or any individual—doesn't happen all the time. But heroes and the stories about heroes center on this, a person with a vision of a different life, of other possibilities, of boldly going where no one has gone before, to quote another franchise.
The First Mouse
David Kelley
Founder, IDEO
Steve cared about everything. He had this vigilance. He wanted to delight the user.
My team and I had the privilege of designing the first commercial mouse with Steve. I remember that our original prototype used a steel ball, and when you rolled it on the table it could be fairly loud. Steve said that was unacceptable, so we had to coat the ball in rubber, which was a project in itself. But that kind of feedback is a dream for designers—that somebody cares that much.
Picture the normal situation, where we are designing something for a company. The CEO cares about the product, but not in the way that I and the other designers do—about all the tiny little details that make up the experience. They're not concerned with the coatings on the screws or how something feels in your hand. Steve was.
In many ways that was his biggest influence: He showed how important it is to pay attention to every aspect of every product. And in doing so, he set the bar for what great design can and should be. Everybody else has had to step up, and they've had to keep on stepping up. Steve demonstrated that design can lead a company to greatness.
Master of the Stage
Penn Jillette
Professional magician; cohost, Penn & Teller Tell a Lie
Steve Jobs is famous for his keynotes. And of course he was wonderful when he unveiled the iCloud and the iPad 2 earlier this year. But by then, he was already "Steve Jobs." At some point, when the Rolling Stones walk onstage, people cheer. But in 1984, he still had to earn it. And he did it with pure showbiz.
Even then, in that first keynote when he introduced the Mac, Steve Jobs knew the importance of keeping secrets and the element of surprise. Everybody thinks they outgrow that. The film industry has decided that surprise doesn't matter at all—they'll show you the "Luke, I'm your father" moment in the trailer. But as a magician, I think about the use of secrets and surprise all the time. It's astonishing how well they work. What I find so fascinating is that, while Jobs was sophisticated and the ideas he was selling were deeply intellectual, he was using tactics that play right into our monkey brains.
He structured this announcement so well. He's got something in a bag. And the word bag is funny, it's humble. It is also not a clichè. Box would have been a clichè. Holding it in my hand would have been a clichè. But bag makes it so personal and honest and childlike. And then he takes the computer out of the bag and it speaks—and it refers to Jobs as its father, which anthropomorphizes it and makes it cute and gentle.
If you gave that routine to any other CEO, they would say, "I need 30 more jokes in there." But Jobs had the confidence not to do that. When Teller and I first played off-Broadway, it was wonderful to go onstage and start our show kind of slowly and easily, knowing that in 50 minutes the audience was going to like us. And Jobs was the same way that day in 1984. He didn't come in clapping his hands and going, "Whoa whoa whoa, have we got something for you!" He knew that the way to do it is nice and easy and slow.
Dai Vernon, who revolutionized magic in the 20th century, said that onstage, movements should be natural. That's something that very few people in magic understand and very few public speakers understand. But Jobs follows that completely. There's nothing about the way he moves that you wouldn't do in a living room. Watch the way he pulls the disk out of his pocket and slides it into the front of the Mac. It's not too slick. He slides it in like bread into a toaster.
So: He didn't do too much buildup. He let the surprise sell itself. He did just a few jokes and he did them very well. And then he got the fuck off the stage. You could structure a 15-minute magic show exactly the same way.
The Typographer's Dream
Rick Valicenti
Founder, Thirst
In the late '80s, we moved into a new loft studio. On day two I showed up to discover a body-sized, body-shaped hole in the drywall. Someone had broken in and stolen the massive IBM computers we used for accounting and administrative tasks. As replacements, we purchased the little Mac SE. We referred to it as R2-D2.
The first project we did was a poster for the Chicago Museum of Contemporary Art, promoting a T-shirt contest. At the time, I was looking closely at the design work of April Greiman, an early adopter of Apple technology, and wondering, where did she get that type? I learned quickly, as soon as I turned on the Mac, that the font was called Geneva, and I immediately used it for the museum poster. That was my first Mac typesetting job.
I felt liberated and could do just about anything with that machine and the models that followed. To this day, it's just mind-blowing, the revolution that Steve Jobs set off. Obviously, the seminal experience he had in that calligraphy class at Reed College opened his eyes to the nuances of typography—and that led him to transform and refine the way we communicate.
The typesetting development software that is now available for use on Apple's platform is so precise that today's typographers can make adjustments within fractions of a point. This precision has encouraged the highest level of typographic craft in history.
The intuitive operating systems Jobs created have democratized font design. Right now there's an avalanche of incredibly beautiful typefaces from all over the world that could only be designed on a Mac. Typography, like music, is an art form that embodies a time and place and culture. When type designers plot points on the Mac, they record our moment in time—all in the contour of a letterform.
The Magic of 99 Cents
Chris Anderson
Editor in Chief, Wired
In the annals of behavioral economics, 99 cents holds almost mystical status—there's a reason why 99-cent stores are so ubiquitous. A consumer's decision to buy is based on a combination of mental and monetary calculations, most of which are driven by the fact that we're lazy, risk averse, bad at math, and cheap. A price of 99 cents has the virtue of appearing almost risk-free ("just pennies"), and, even better, when we combine multiple items at 99 cents we tend to do a strange multiply-by-zero mental leap that discounts them all. In our emotional shopping cart, many items at 99 cents still register as "just pennies," at least until we get to the checkout and see the total, at which point we're already invested enough in the purchase to push the button.
When Steve Jobs launched the iTunes Music Store in 2003, the message from the integrated iPod/iTunes experience was all about simplicity, beginning with that single price: 99 cents per track, from classical to calypso. One click, one price, done. For those who valued their time, buying a song from Apple could effectively be cheaper than digging around on a file-trading site and a lot lower risk, too. Only Apple and Jobs had the clout to get all the major labels to go along with this, something that would turn out to be as important to the iPod's success as its design and technology.
It worked brilliantly. Today piracy is down, digital music sales are up, and kids ask for iTunes gift cards for their birthday. In retrospect, the genius of Jobs' tyrannical insistence on 99 cents showed the three great virtues of that price.
First, it's easy. We don't have to think about whether this particular song is worth this particular price. All songs cost the same. Rather than two variables to consider—quality and cost—you have just one. Anytime you make a consumer think, it's easier for them to walk. A 99-cent flat fee requires no thought.
Second, it's real money. The problem with most micropayment schemes of a few pennies or microcents is that they all have the psychological barriers of a regular price ("Is it worth it?" "Do I really want it that much?" "Can I find it cheaper elsewhere?") without the commensurate revenue. Ninety-nine cents, by contrast, has the physiological profile of pennies but the revenue of dollars.
Finally, it was a lot cheaper than an album and a welcome reversal of music pricing trends. A decade earlier, the labels had used the vinyl-to-CD transition as an opportunity to jack up prices. Ninety-nine cents broke that. It wasn't a price commonly associated with music in record stores, so there was no easy point of comparison. Even better, from Jobs' perspective, it would put pressure on the labels to right their pricing wrongs in an era when the marginal cost of delivering music had fallen to zero. "It's a little bit of a counterbalance to the labels overpricing the albums, because customers will buy just the singles," Jobs told Billboard in 2004. "The labels have an incentive to price the albums attractively in light of the 99-cent singles."
Once flat-rate pricing proved that the iTunes model worked and acclimated people to buying music, Jobs relented and moved to the next chapter of economic theory. In 2009, iTunes introduced variable pricing for singles, by which labels could price hits higher and back-catalog music lower. Even then, only three prices were allowed—$1.29, $0.99, and $0.69—simplicity was still a virtue. Today, despite the pricing flexibility, the majority of iTunes music is still priced at $0.99. That price really is magic.
The Legacy of Pixar
Nick Park
Animator; four-time Oscar winner; creator, Wallace & Gromit
At Aardman, we've somehow managed to keep going with the old clay animation, but Pixar was like the industrial revolution. They knew the future was going this way. I remember in 1989, John Lasseter came to the Bristol Animation Festival in England. I had just made Creature Comforts, and he was our guest speaker, one of the only people I'd heard of working in computer animation. Jobs may not have been at the festivals, but we all knew that John was working with the Apple guys, and what was happening at Pixar was a collaboration.
I'd been to a couple of talks on computer animation, and it was all technicians either trying to impress you with how they could make a teapot rotate or heading for ultrarealism or virtual reality, which was equally nerdy. There was a lot of suspicion among animators, a feeling that the use of computers resulted in robotic movement without humanity. But in Bristol, Lasseter showed Luxo Jr. and Knick Knack, and here were all these funny characters, great storytelling, and stylization. Pixar aimed to make the computer a pencil in the artist's hand. It was the flavor of the festival.
John and Steve really forged the way. After Toy Story, a lot of companies popped up trying to do the same thing, but few do it as well. Pixar's films are the children of a successful marriage between art and technology. People are always skeptical of that relationship, but Pixar is a great example of how it can work in a fantastic way.
Living Different
The Future
Bruce Sterling
Writer, speaker, designer, futurist
Steve Jobs was never just a "futurist." I'm a futurist, because futurists have audiences. Jobs had users. If he'd died of cancer 20 years ago, history would have summed him up as Nikola Tesla to Bill Gates' Thomas Edison. The guy was an eccentric, a vegetarian hippie acidhead, a Tesla-style crank whose own board purged him for being bad for business.
Jobs was far too irascible, judgmental, and competitive to be a futurist. Real futurists are long-view guys, cosmopolitan to the point of amorality. They let the little stuff slide, because history lets the little stuff slide. Steve Jobs let nothing slide. He read George Orwell, and then he commissioned a Super Bowl ad that yelled that Orwell's 1984 would never happen because he, Steve Jobs, deemed otherwise. His design sense made him different—after dropping out of college, Jobs went to India and had a good look around at some real-deal spirituality. He renounced material goods and caught scabies and dysentery. Jobs never talked much about the lessons of that India jaunt, which inclines me to think it must have been crucial to him.
With his sly emphasis on usability, he made my life easier while subverting everything central to it: typed manuscripts; thoughtful letter-writing; obscure, hard-to-find vinyl music; long, expensive phone conversations; intensely regional creative scenes. He vaporized it all, designed it into palm-size avatars of an iCloud. Today I migrate among three cities on two continents and haul Jobs' gizmos out of pockets and bags a dozen times a day. Think Different means Live Different, though different does not entail better. It won't be long before every sleek gizmo Steve Jobs forged is dumped or recycled. But that won't change his legacy: an engine of difference.
Message to the Next Generation
JT Batson
President, DDS Digital; Stanford class of 2005
The students were not exactly overjoyed that Steve Jobs was going to be the commencement speaker. Everyone wanted Bill Clinton. After all, his daughter, Chelsea, had gone to school at Stanford. So every year Clinton was not named speaker was a disappointment, no matter who it was.
Graduation is chaotic. It wasn't until we started walking into the stadium that I even realized, hey, I'm actually graduating right now. Stanford has this tradition, the wacky walk, where everyone dresses up in different costumes or throws Frisbees or beach balls. I'm from the South, so I had a seersucker suit shipped in from back home in Georgia. Some other guys dressed up as iPods.
It was good fun. Which was an interesting contrast to Jobs' speech. He started talking about being fired from Apple and then having cancer. How doctors told him he was going to die. How he was adopted as a baby into a family with parents who never went to college—a fascinating twist that played out over his life. There was no Apple keynote presentation to fall back on. It was revealing—very raw and very open.
He told us that he gets up every morning and looks in the mirror and asks, "If today were the last day of my life, would I want to do what I am about to do today?" If the answer is no for too many days in a row, he said, it's time to make a change. That really resonated and has driven a lot of my decisions since then. When I've reached certain points in my career where I'm not superexcited to get to work early or stay late or work on something over the weekend or all night—when I lose that excitement, then it's probably not the right thing for me anymore.
He said, "Your time is limited, so don't waste it living someone else's life." Exactly. Death is a great motivator. You have to get out there and do stuff, because someday you won't be here. Of all the advice I've received, I rely on that the most.


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|Assistant Coach
|(617) 496-7390
|Previous College:
|Central Florida '08
|Third Season
Arturo Rivera completed his third season as a member of head coach Jen Weiss' coaching staff in 2015.
With Rivera on the sidelines, Harvard earned a share of its second-straight Ivy League championship this past season and reached the NCAA tournament for the first time in program history after defeating Princeton in the Ivy League Playoff, 3-1. The Crimson traveled to fourth-seeded Nebraska for its inaugural appearance in the NCAA tournament, and defeated the Huskers in the first set on their home floor before eventually falling, 3-1.
The Crimson finished 2015 with a 15-11 overall record and 10-4 mark against the Ivy League. Harvard was rewarded with several individual accolades following the season, highlighted by Corinne Bain (first team) and Christina Cornelius (honorable mention) who were chosen to the AVCA All-East Region teams. The duo was also named to the All-Ivy League first team along with teammate Kathleen Wallace, with Caroline Holte (second team) and Sindhu Vegesena (honorable mention) picking up all-conference honors as well. In addition, Cornelius became the seventh member of the Crimson to be named Ivy League Rookie of the Year.
Harvard also shared the Ivy League championship in 2014 with a 19-5 overall record and 12-2 mark against the Ancient Eight. The team set program records with its .792 win percentage and 12 Ivy victories, while its 19 overall wins stand as the fourth most in program history. Five individuals earned selection to the All-Ivy League teams, including Corinne Bain (first team), Caroline Walters (first team), Caroline Holte (second team), Sindhu Vegesena (honorable mention) and Grace Weghorst (honorable mention).
Harvard posted a 14-9 record and went 9-5 against the Ivy League in 2013, good for second place in the conference standings. Four members of the Crimson were recognized with all-conference selections, including Bain who was both a unanimous pick as the Ivy League's Rookie of the Year and a unanimous selection to the first team. Kathleen Wallace and Weghorst joined Bain on the squad, while Walters was named second team.
Prior to Harvard, Rivera spent the 2012-13 academic year as a volunteer assistant at North Carolina where he helped the Tar Heels to a 26-6 overall record and a trip to the NCAA Tournament second round. Under the guidance of head coach Joe Sagula, UNC earned a pair of All-America honorable mention selections in Emily McGee and Paige Neuenfeldt while McGee and Chaniel Nelson were named to the All-ACC Team. Rivera was responsible for video breakdown and coding with the Tar Heels and also assisted with scouting and on the court coaching of the team's liberos and middles.
Rivera has also spent time working at the University of Nevada-Las Vegas and Central Florida where he assisted with on court coaching, scouting, recruiting and video work. He began his collegiate coaching career as an undergraduate at UCF assisting with the varsity program while also serving as the head beach coach.
Rivera was the head coach of Triade-VCT in 2009-10, a professional team playing in Tilburg, Netherlands. With Triade he was responsible for game planning, scouting, player development, practice plans and team travel.
Rivera is no stranger to competition himself, having played more than 12 years at the international, collegiate and club levels. He most recently helped STV Tilburg to the B-League championship in the Netherlands following a first-place performance at the 2009 USA Open Volleyball Championships. Rivera has also trained in Puerto Rico with Ponce Leones of the Superior League, helped the UCF men's club team to a third-place finish at the 2008 NIRSA Nationals and was a member of the Ball State University varsity program as a freshman in 2004-05.
Rivera began his collegiate career at Ball State before transferring to Central Florida for his sophomore year. He graduated from UCF in 2008 with an interdisciplinary degree in health and education, and a minor in Spanish.


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I remember the day a fountain soda machine was installed in the dining room at my college - I remember, because that night I filled a glass halfway up with root beer... and then filled it up the rest of the way with milk!
We all have a few oddball taste buds in our mouths, and mine craved that drink.
I drank it every night with dinner, and it tasted so smooth and creamy, like a root beer float after the ice cream has melted, so it was a little bit like getting to have dessert every night with very little guilt.
And all of you who are thinking to yourselves what a weirdo I am, well, just think about the strangest thing you've ever eaten and loved.
In high school, my brother and sister and I would ride our bikes all over town, and when it was hot, we liked to ride up to the Longmont Dairy where we might get something cold to drink or an ice cream cone. One summer, I tried a scoop of root beer ice cream, and it tasted just like root beer barrel candy. That memory inspired me to try making my own root beer float ice cream.
I planned to make the same custard base that I had made for the strawberry ice cream a few weeks ago, and I just needed to either buy or make some root beer extract. Not having planned ahead very well, I didn't have time to order any extract online, so I searched the local grocery stores. And I could only find one option - Watkins Imitation Root Beer Extract (available at Walmart). So I bought it and brought it home to give it a taste. And it was horrible. Very artificial and medicinal tasting, it reminded me of the Pepsident-brand of toothpaste. Yuck.
Hoping it would taste better dispersed in the ice cream, I forged ahead, breaking my candy thermometer into the custard during the process, after which I had to strain it through cheesecloth to make sure there were no bits of glass left in the custard. But Jamie and I both agreed that the extract was just too medicinal tasting, and neither of us wanted to eat the ice cream. I'm sure there are much better extracts out there, so all I can say is, try a few different ones and look for good quality if you do use purchased extract or concentrate.
My backup plan was to make it myself, which wasn't hard at all. All I did was simply pour some root beer into a saucepan and boil it over medium heat until it reduced to a syrup. (And during that process, I broke the glass root beer bottle into the saucepan... more straining through cheesecloth...) Why do I keep breaking things?
After the syrup cooled, it was ready to stir into the custard and make ice cream, and the result was a wonderfully smooth and creamy ice cream that tasted just like a root beer float. As you can see in the pictures, I could hardly wait long enough for the ice cream to firm up before I started snapping photos - combine that with a 90-degree day, ice cream sitting in the sun by the patio door, and the ice cream started melting faster than I could photograph it. I did take a couple more pictures later after it was firm, to be sure you all could see the lovely texture.
Along with the ice cream, I baked a chocolate cake, with root beer mixed right into the batter. It was very moist and chocolatey, but the root beer was hard to detect, so you may want to add a little extract or concentrate to the cake as well, if you want to really taste the root beer.
I do love layer cakes in all their towering glory, but sometimes a single-layer cake is just as satisfying in its unpretentious simplicity. This cake recipe is the exact recipe I used for my red wine chocolate cake, simply swapping root beer for the wine.
This cake and ice cream would be wonderful for a summer birthday party, or just any day of the summer!
Root Beer Chocolate Cake
printable recipe
- 1 cup all-purpose flour
- 3/4 cup, plus 2 tablespoons, granulated sugar
- 1/4 cup, plus 2 tablespoons, unsweetened cocoa powder (plus extra for dusting)
- 3/4 teaspoon baking powder
- 3/4 teaspoon baking soda
- 1/2 teaspoon salt
- 1 egg (room temperature)
- 1/4 cup milk (room temperature)
- 1/4 cup vegetable oil
- 3/4 cup Root Beer (your favorite brand)
- 1 teaspoon vanilla
- 1-2 teaspoons root beer extract or concentrate
Vanilla Buttercream:
- 1/2 cup (1 stick) unsalted butter, room temperature
- 1 1/2 - 2 cups powdered sugar
- 1 teaspoon vanilla
- 1-3 tablespoons milk
Preheat the oven to 350 F. Line the bottom of an 8-inch round cake pan with parchment paper. Spray the paper and the sides of the pan with non-stick spray, then dust with cocoa powder (just as if you were greasing and flouring the pan).
In the bowl of your electric mixer, combine the flour, sugar, cocoa, baking powder, baking soda and salt. Add the remaining wet ingredients and beat on low for 30 seconds to combine, then on medium speed for 2 minutes until well blended.
Pour batter into the prepared pan. Bake at 350 for 25-28 minutes, until the center is done and the cake springs back when gently touched. Cool in the pan for 30 minutes, then turn out onto a wire rack. Cover loosely with a clean kitchen towel and cool completely before frosting.
For the buttercream, beat the butter for 2 minutes until smooth. Add the powdered sugar and vanilla and beat on low to combine. Increase speed to medium and beat for 4-5 minutes until light and fluffy, adding the milk a little at a time to achieve the desired consistency. Pipe onto the cooled cake. Sprinkle with the crushed root beer candies.
Yields 8 servings.
Recipe from Curly Girl Kitchen
Root Beer Float Ice Cream
printable recipe
printable recipe
- 1 can/bottle (12 ounces) Root Beer (your favorite brand)
- 2 cups heavy cream
- 1 cup whole milk
- 1/4 teaspoon salt
- 3/4 cup sugar
- 5 egg yolks
- 1 teaspoon vanilla
Cook's Note: If you decide to use store-bought root beer extract or concentrate instead of boiling down your own, pick a good brand. The only one I could find locally (outside of ordering online) was Watkins imitation root beer extract, and the flavor was horrible, very medicinal. Flavor and intensity varies wildly between brands, so some will be much better than others, and the amount you use will be up to your own taste.
Pour the root beer into a small saucepan. Bring to a boil over medium heat and boil until reduced to a concentrated syrup, about 2 ounces (1/4 cup). Set aside.
In a large saucepan, combine the cream, milk and salt. Bring to a simmer over medium-low heat, but don't bring it to a rapid boil. In a separate bowl, whisk together the sugar with the egg yolks. When the cream mixture is hot but not boiling, drizzle about 1 cup of the hot cream into the eggs and sugar mixture, whisking constantly, to temper the eggs. Pour all of the egg mixture back into the saucepan with the cream. Cook the custard gently over medium low heat, stirring constantly until thickened slightly, and the temperature reaches 170. Remove from the heat.
Pour custard through a mesh strainer into a bowl to strain out any bits of cooked egg. Whisk in the vanilla and the root beer concentrate (I used all of the concentrate, but you can add a little at a time, tasting as you go, until you like the flavor – the flavor also develops more as the custard chills). Cover with a lid or plastic wrap, and refrigerate, preferably overnight, but at least until very well chilled. The custard will thicken quite a bit as it chills, more to the consistency of pudding.
Churn custard according to the instructions on your ice cream maker, then transfer to a container and freeze until firm, 4-6 hours.
Yields about 1 1/2 quarts.
Recipe from Curly Girl Kitchen


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Sweden became the first home team to win the world hockey championships in 27 years, beating Switzerland 5-1 on Sunday.
Vancouver Canucks star Henrik Sedin had two goals and an assist, and Buffalo Sabres goalie Jhonas Enroth made 26 saves to help Sweden become the first team to win the title on home ice since the Soviet Union in 1986. Switzerland earned its first medal in 60 years.
In the third-place game, the United States beat Finland 3-2 in a shootout for its first medal in nine years. Alex Galchenyuk scored back-to-back goals in the shootout for the Americans, and Craig Smith and Paul Stastny had first-period goals.
Copyright AP - Associated Press


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Fla. Companies With Promise
These, all founded within the past 10 years, have experienced growth that has brought them to prominence. Vote for the most promising. Also, read other success stories of older companies.
› Older Florida success stories
(Note: These companies are sorted by date founded.)
MarineMax, Clearwater
MarineMax CEO Bill McGill
2007 Revenue: $1.25 billion
Growth: The 1998 merger of six boat dealers with 28 stores in Florida, Texas, California, Georgia and Arizona made MarineMax the largest recreational boat retailer in the U.S. Since then, the company has more than quadrupled in size with more than 85 locations.
EverBank, Jacksonville
Founded: 1998
2007 Revenue: $467 million
Growth: EverBank has become one of the nation's largest online banks, with approximately $6 billion in assets and more than 450,000 customers.
ZeroChaos, Orlando
Founded: 2000
2007 Revenue: $479 million
Growth: ZeroChaos has grown to be one of the top contract labor companies in the country. Focusing on the professional workforce, the company has grown nearly 400% since its inception and has offices in Denmark, Canada and the United Kingdom.
Dynetech Corp., Orlando
Founded: 2000
2007 Revenue: $167 million
Growth: Since its incorporation eight years ago, Dynetech has grown into a multimillion-dollar company with nearly 600 employees. The company acts as a direct-to-market distributor of partner client's products and services through direct sales, advertising, direct mail, e-commerce and other channels.
PODS Inc., Clearwater
Founded: 1998
PODS Inc., Clearwater
Growth: Founded 10 years ago, PODS originated the concept of transporting mobile storage containers with its patented hydraulic lift system. PODS, purchased in 2007 by Bahrain-based Arcapita, is available in 57 states and provinces, including Canada and Australia.
DayJet, Boca Raton
Founded: 2002
2007 Revenue: Unavailable
Growth: Ed Iacobucci, former chairman of Citrix Systems, and his wife, Nancy, founded this air taxi service under the research and development "code name" Jetson Systems. The company began shuttling passengers around the southeastern U.S. in its Eclipse 500 jets in the fall of 2007.
Moss & Associates, Fort Lauderdale
Founded: 2003
2007 Revenue: $649.7 million
Growth: Over the past five years, this Fort Lauderdale-based construction firm founded by Bob Moss, the former president and CEO of Centex, has become one of the largest general contractors in south Florida. The company's repeat customers include Bass Pro Shops, Publix Super Markets and the Corrections Corporation of America.
Other Florida success stories:
(Note: These companies are sorted by date founded, oldest to newest.)
Times Publishing Co., St. Petersburg
Founded: 1884
2007 Revenue: $308 million
Growth: The St. Petersburg Times, the flagship publication of the Times Publishing, began in 1884 as a country weekly called the West Hillsborough Times. Today, the St. Petersburg Times is the largest daily newspaper in Florida. Times Publishing, which is owned by the non-profit Poynter Institute, also owns Florida Trend, the weekly newspaper tbt*, Congressional Quarterly and Governing magazine.
Florida East Coast Railway, Jacksonville
Founded: Incorporated in 1895
2007 Revenue: $238.4 million
Growth: Founded by Henry Flagler in the late 19th century to make traveling to Florida easier, the modern Florida East Coast Railway operates as a regional freight railroad with 351 miles of mainline track from Jacksonville to Miami and rail services at terminals in Atlanta, Jacksonville, Fort Pierce, Fort Lauderdale and Miami. FEC and RailAmerica, one of the nation's leading short-line and regional railroad operators, are being run as combined organizations from Jacksonville. Both RailAmerica and FEC are owned by private equity funds managed by affiliates of Fortress Investment Group.
Harris Corp., Melbourne
Founded: 1895 in Niles, Ohio; moved to Florida in 1978
2007 Revenue: $4.2 billion
Growth: Once a minor manufacturer of printing press machinery, Harris evolved during the 20th century into a major developer of electronics technology. Today, Harris is an international communications and information technology company with 16,000 employees and clients in more than 150 countries.
Stein Mart Inc., Jacksonville
Founded: 1902 in Greenville, Miss.; moved to Florida in 1984
2007 Revenue: $1.5 billion
Growth: Founded by the current chairman's grandfather just after the turn of the century, Stein Mart has evolved into an upscale discount department store chain with 280 locations throughout the U.S.
W.S. Badcock Corp., Mulberry
Founded: 1904
2007 Revenue: $537 million
Growth: More than 100 years after Henry S. Badcock opened his first general mercantile store in Mulberry, Badcock is one of the largest privately owned home furniture retailers with more than 300 stores in eight states.
Beall's Inc., Bradenton
Founded: 1915
2007 Revenue: $1.2 billion
Growth: Started 93 years ago by Robert M. Beall as a dry goods store in Bradenton, Beall's is a major retailer with more than 560 stores, including Beall's, Beall's Outlet Stores and Burkes Outlet Stores across the Sun Belt.
Robb & Stucky Ltd., Fort Myers
Founded: 1915
2007 Revenue: $310 million
Growth: What began as a one-store general merchandise emporium has evolved into a full-service fine furnishings and interior design firm with more than 30 showrooms in Florida, Texas, Arizona, Nevada and Costa Rica.
Suddath Cos., Jacksonville
Founded: 1919
2007 Revenue: $280 million
Growth: Over the past 80 years, Suddath has grown from a small northeast Florida moving and storage company into a multifaceted group of companies specializing in worldwide corporate employee relocations, household moving, warehouse and logistics management and specialized transportation services.
Winn-Dixie Stores Inc., Jacksonville<br />
Founded: 1925
2007 Revenue: $7.2 billion
Growth: Started by Idaho native W.M. Davis when he purchased the Rockmoor Grocery in Miami 83 years ago, Winn-Dixie one of the largest food retailers in the nation and number 305 on the Fortune 500 list. Winn-Dixie, which emerged from bankruptcy in 2006, currently operates 359 stores in Florida and 162 stores in Alabama, Louisiana, Georgia and Mississippi.
A. Duda & Sons Inc., Oviedo
Founded: 1926
2007 Revenue: $588 million
Growth: More than 80 years after Slovak immigrant Andrew Duda produced his first cash crop of celery on 40 acres in Oviedo, Duda has become a leading grower, shipper, marketer and exporter of fresh fruits and vegetables and diversified into sugar cane, sod, foliage, cattle and real estate development.
Rayonier Inc., Jacksonville
Founded: 1926 in Shelton, Wash.; moved to Florida in 2000
2007 Revenue: $1.2 billion
Growth: Rayonier has come a long way from its beginnings as the Rainier Pulp and Paper Co. in the Pacific Northwest, but timber remains the foundation of the company's business. Today, Rayonier is a leading international forest products company with three core businesses: Timber, real estate and performance fibers.
Publix Super Markets Inc., Lakeland
Founded: 1930
2007 Revenue: $23 billion
Growth: Seventy-eight years after George W. Jenkins opened the first Publix market in Winter Haven, this employee-owned supermarket chain has grown into a Fortune 500 company with more than 900 stores in 5 states.