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Photo credit: College Board, ©2017 Douglas Abekso
PSAT/NMSQT can show students their best road to higher education.
(NAPSI)—Every year, some 4 million students take the PSAT/NMSQT, a
valuable part of preparing students for college success. When the results
come in, they get so much more than a score—they get an invitation to
productive practice and a connection to distinct benefits and opportunities
to support their journey to college.
That's because the PSAT/NMSQT test reflects what students are learning in
the classroom, measures the skills and knowledge necessary for postsecondary
success, and is an important step toward college. It's also great practice
for the SAT because both have the same question types and formats. Students
who take the PSAT/NMSQT score higher, on average, on the SAT than those who do
One reason may be that students and teachers can use the scores to see
where they're thriving and where they need additional support. Since
PSAT/NMSQT scores are on the same scale as SAT scores, it's easy to track
student progress.
After taking the PSAT/NMSQT, students can link their College Board account
to Official SAT Practice on Khan
Academy (satpractice.org)
and use their score to get a free, personalized SAT study plan focusing on
the areas where they need the most work. These free study tools help students
prepare for test day and support classroom learning. The program features
thousands of interactive questions with instant feedback; video lessons that
walk students through how to solve a problem step by step; eight full-length
practice tests; test-taking tips and strategies; and a practice schedule
based on the student's upcoming test date.
What's more, the PSAT/NMSQT is the qualifying test for the National Merit
Scholarship Program. The College Board's scholarship and recognition
partners, including the Hispanic Scholarship Fund, Jack Kent Cooke
Foundation, and United Negro College Fund, provide over $180 million annually
to qualified, low-income and minority students based on PSAT/NMSQT scores.
Students' test scores can also help indicate their potential to succeed in
challenging Advanced Placement (AP) courses. Students can review their score
report with their counselors and teachers to discuss which AP courses they
should consider. This helps schools ensure that no student is overlooked and
encourages more students to challenge themselves with college-level
coursework. Students who succeed on AP exams can save money on tuition and
are more likely to graduate on time.
Learn more at www.psat.org.
On the Net:North American Precis Syndicate, Inc.(NAPSI)


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|Home Products / Store Services Specials About Us Contact View Cart Checkout / Account Login Orders / Shipping
Showroom & Warehouse Sale - I've lost quite a few friends and family over the past 18 months and have had to handle their estate contents....sales, donations or disposal. I've decided to run my ultimate garage "estate sale" before I'm gone as my family would surely be overwhelmed by what I've managed to accumulate over the years. Most of the contents are in Northern NJ.
Parts and Tools Sale Lists
Parts Lists - I started selling BMW parts in 1977 and maintained a large inventory for the next 20 years. In the mid-90's, Ultimate Garage started to transition to garage design/consulting and tool sales. Competition became fierce on the parts side of the business with hundreds of new Internet based companies selling automotive parts with "dropship only" business models and unsustainably low profit margins. Many of my parts suppliers (EAP, WAWD, Dallas European, Vasek Polak, etc) and competitors (Circle Tire, Ultimate Source, Miller & Norburn, Karzundpartz, Zygmunt Motors, etc) have either closed their doors or restructured. Sadly, my name will be soon added to this list.
Most of the items in the lists below are for BMW models (1968 through 2001). All are new and most are either genuine BMW or OEM (original equipment manufacturer)...see my Brand Preference list below. Many of the parts are no longer available from the dealer (NLA). Additional photos from the warehouse.
For 2018 (like 2017), many of the parts for older models have increased significantly in price and more items have been flagged as NLA (no longer available). Warehouse distributors (like Worldpac) have reduced their stock of parts for the older models....the choices are "Genuine" (with a 15-25% discount) or a third tier brand that still has stock of parts for 20-40yr old BMW's.
My accountant has been urging me to start writing off the inventory but this means destroying the items and taking before/after photos for the IRS. I'm sure some of the less desirable items will end up in the dumpster by year end.
You can download the complete price file in Excel Format
BMW Parts Brand Preferences - after 40 years in the BMW parts business, these are my personal favorites (from memory). I'm sure there are plenty I have forgotten.......
- Anything "Genuine BMW" - with the label or BMW logo stamped or placed on the part.
- OEM ("original equipment manufacturers") - ATE, Balo, Zimmermann, Brembo, Bosch, NGK, Goetze or Elring, Laso, Wahler or Behr, Sachs or Luk, Boge/Sachs or Bilstein, ZF, Mahle, Mann or Hengst, Beru or Bremi, Lemforder or TRW, Swag, Lobro/GKN, VDO, ULO or Sidler, Hella, ZKW, Conti or Optiplex, Elaplast, Mahle or Kolbenschmidt, Valeo, Boysen or Eberspacher, Glyco, FAG/FTE, SKF, Jurid or Textar, Pagid, Gemo, etc..
- First Choice - Aftermarket - Vaico, Febi, Moog, Graf or Geba, Nissen, Maval or Atlantic, Reinz, Cardone, Pilenga, PBR, Vemo, Wehrle, Facet or FAE, ACM, Ansa, KYB, Programa, DEC, Trico, CRP/Rein, etc.
- Last Choice - Aftermarket - Karlyn, Meyle, MTC, APA/URO Parts, FEQ, Ocap, Bosal, etc
Tool Lists - Festool
Effective 1/1/14, Ultimate Garage is no longer a Festool dealer. Sales are limited to supply on hand. I'll be listing Festool items available for purchase (at discounts) in my online store.

subset: commoncrawl


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Google has announced that it will start integrating AdMob with Adwords. That is, advertisers can now buy mobile display ads from within AdWords account.
Google acquired AdMob in 2009 for $750 million and as of now it claims to serve more than 40 billion mobile banner and text ads per month across mobile Web sites and handset applications. Currently, AdMob offers advertising solutions for many mobile platforms, including Android, iOS, webOS, Flash Lite, and Windows Phone 7 and even on standard mobile browsers. Google also claims that AdMob runs on more than 300,000 apps on phones. With the integration, advertisers will be able to reach AdWords' two million websites accesible from desktop computers.
From Google's official blog:
To make mobile ad buying seamless and accessible for more than a million AdWords advertisers, today we're integrating our AdMob technology directly into our AdWords system. This enables advertisers to run effective campaigns across the more than 300,000 mobile applications running ads by AdMob—all from within the AdWords interface. It also helps AdMob developers and publishers increase their revenue by giving them access to a large number of new advertisers. AdWords advertisers can now manage, measure and adjust search, display and video ads, reaching people on more than 2 million websites and hundreds of thousands of apps, across all screens.
Bringing together the best of AdWords with the best of AdMob is an important step in building integrated solutions that help all businesses get the most out of digital marketing. This complements DoubleClick Digital Marketing, our new unified ad platform for larger marketers and agencies who use DoubleClick's ad technology, which we announced earlier this week.
How will this help
With this announcement, it appears that Google thinks that mobile's is the future. Well that's where the money is. Recently, Facebook too made a similar decision and opened up mobile only advertising options for advertisers. In Facebook's IPO filing too, we observed necessary stress on its mobile strategy. Just yesterday, Twitter CEO Dick Costolo disclosed that Twitter is already generating more revenue from mobile than on the web. Which is a significant feat considering that advertisers have been nutty in advertising on mobile.
Google already generates significant amount of its revenue from advertising. In fact, 96% of Google's revenue comes from Adversting. If mobile is going to be the next big thing where advertisers would pay attention next, Google wouldn't want to miss the train.


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Self-Catering in France
We have found 257 properties to book, based on your search for Self-Catering Accommodation in France.
Les Fougeres - Self Catering Country Cottage Nr Dinan Brittany
Holiday Cottage in St Helen, Cotes d'Armor, France
Self Catering holiday accommodation situated in a tranquil hamlet overlooking fields and meadows. 10 mins from Dinan, 20 mins from the port of St Malo, Dinard and Rennes. The Cotta...
£ 390.00 - £ 590.00 per week
Sleeps: 5Pet & Dog Friendly Pets Welcome
La Vieille Ferme La Julerie Self Catering Cottages Gites near Corseul Brittany
Holiday Cottage in Corseul, Cotes d'Armor, France
4 Gites built in Breton style in a quiet location near Dinan & also many safe beaches, indoor pool. Family friendly with space to play in & outdoors. Close to ferry (discounts ava...
€ 650.00 - € 1,370.00 per week
Sleeps: 6Pet & Dog Friendly Pets Welcome
Wheelchair Friendly Accessible
Gite Farmstay with rustic charm and Private Pool in North Dordogne
Holiday Cottage in Verteillac, Dordogne, France
Situated in beautiful unspoilt french countryside, the gite has been renovated to provide a high standard of accommodation yet retains all the rustic charm. Enclosed 10x5m pool, l...
£ 425.00 - £ 895.00 per week
Sleeps: 5Pet & Dog Friendly Pets Welcome
Tamarisk Self Catering Cottage West France
Holiday Cottage in Dampierre sur Boutonne, Charente-Maritime, France
This comfortable self catering cottage sleeps 2. There are twin beds upstairs with shower/toilet room. Downstairs is sitting area, dining area and equipped kitchen. Bedding supplie...
£ 140.00 - £ 240.00 per week
Sleeps: 2Pet & Dog Friendly Pets Welcome
Maison Tranquil Large Holiday Home with Pool South of France
Holiday Home in Escueillens-et-Saint-Just-de-Blengard, Aude, France
Beautiful Tranquil Country House With Stunning Lake Views close to Carcassonne. Heated private pool, acres of private grounds, large communal spaces. Relax; Refresh & Reconnect wit...
€ 1,750.00 - € 4,500.00 per week
Sleeps: 18Pet & Dog Friendly Pets Welcome
Wheelchair Friendly Accessible
Online Payment Accepted Book & Pay Online
Laguna Lodge Residence
Holiday Home in Saint-Just-Luzac, Charente-Maritime, France
Laguna Lodge Résidence: rent one of our 10 luxurious villas to spend unforgettable holiday on the Atlantic coast of France, near l'Île d'Oléron, La Rochelle and Royan.
£ 99.00 - £ 272.00 per night
Sleeps: 3Wheelchair Friendly Accessible
Les Ecuries Spacious Barn Accommodation Brittany France
Holiday Cottage in Laniscat, Cotes d'Armor, France
Beautiful renovated barn accommodation in the heart of the Brittany countryside ideal for exploring all the near by attractions and both the south and north coast lines. 10mins fro...
£ 250.00 - £ 350.00 per week
Sleeps: 2Pet & Dog Friendly Pets Welcome
Online Payment Accepted Book & Pay Online
Charming Self Catering Holiday Home in Brittany with Sea Views
Holiday Cottage in Perros-Guirec, Cotes d'Armor, France
This house in Perros Guirec on the stunning Pink Granite coast, sleeps up to 6 people, has spectacular sea-views and is the perfect place for a family holiday. There is an addition...
£ 720.00 - £ 1,650.00 per week
Sleeps: 6Pet & Dog Friendly Pets Welcome
Online Payment Accepted Book & Pay Online
Hayloft at Kergudon Self Catering Holiday Cottage St Cadou Finistere
Holiday Cottage in Sizun, Finistere, France
Hayloft at Kergudon is a stunning studio Gite for two with a luxury bathroom, king-size bed, gourmet kitchen and wood burning stove. Private patio area and sunny garden with metal ...
£ 450.00 - £ 750.00 per week
Sleeps: 2Pet & Dog Friendly Pets Welcome
Online Booking AcceptedBook Online
Les Haies Self Catering Manoir Cottage near Dinan Brittany
Holiday Cottage in Les Champs Geraux, Cotes d'Armor, France
Delightful stone-built 'Petit Longere' in the grounds of a lovely 17th Century Manor House, only 10 minutes from Dinan. Property has its own large private patio and lawns. Decorate...
£ 385.00 - £ 580.00 per week
Sleeps: 4Pet & Dog Friendly Pets Welcome
La Dehayrie Self Catering Cottage Gite Rural Normandy
Holiday Cottage in GUEHEBERT, Manche, France
A charming gite for two (one double bed), recently restored to a very high standard with everything provided in the price: cooker, fridge, TV, DVD player, hairdryer, barbecue, beac...
£ 175.00 - £ 350.00 per week
Sleeps: 2Pet & Dog Friendly Pets Welcome
Self Catering Villa Domani Calenzana Corsica
Holiday Cottage in Calenzana, Haute Corse, France
Cosy house located in the hillside village of Calenzana near Calvi in Corsica. 20mins to nearest beach. close to the world famous GR20 and Mare / Monti walking routes. Self caterin...
£ 325.00 - £ 800.00 per week
Sleeps: 6
Les Rousses Holiday Apartment near Swiss Border France
Holiday Apartment in Les Rousses, Jura France, France
Charming self catering holiday apartment with uninterrupted panoramic views across a wide valley to Les Rousses Lake. Close to Swiss border. Sleeps 4. Double & twin bedrooms, open ...
£ 325.00 - £ 550.00 per week
Sleeps: 4
La Reginella Self Catering Apartment Calvi Corsica
Holiday Apartment in Calvi, Haute Corse, France
Self catering third/top floor apartment in the centre of Calvi in Corsica, with balcony overlooking the bay & mountains beyond. Twin bedroom, mezzanine Dbl. Sleeps up to four peopl...
£ 325.00 - £ 695.00 per week
Sleeps: 4
Bellevue Manor House Luxury Gites South West France
Holiday Apartment in Birac, Charente, France
Bellevue is a 17th Century manor house set in private grounds of 6 acres surrounded by vineyards and rolling countryside right in the heart of Cognac country.Offering luxurious git...
£ 590.00 - £ 1,460.00 per week
Sleeps: 8Wheelchair Friendly Accessible
Villa Beau Sejour Large Holiday Villa in Brittany
Holiday Home in Perros-Guirec, Cotes d'Armor, France
Villa Beau Sejour consists of the larger house with 5 bedrooms,3 1/2 bathrooms, living room, open kitchen and a dining room facing the ocean, and the smaller guest house with a bed...
£ 650.00 - £ 1,800.00 per week
Sleeps: 11Pet & Dog Friendly Pets Welcome


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Free agent Carlos Boozer has verbally committed to the Chicago Bulls for a five-year, $80 million contract, according to the team.
The Bulls still have salary cap room to sign LeBron James, should he commit. LeBron is scheduled to commit Thursday night during a one-hour televised special.
Boozer's commitment comes on a day when Chris Bosh and Dwyane Wade committed to the Miami Heat. Boozer was widely considered the best option for the Bulls given Bosh's and Wade's choices. Boozer, a power forward, will potentially pair well with Derrick Rose.


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Influence Consumers by Understanding Them
Devices to decisions – turning data into actionable insight
Keeping Healthcare Organizations... Healthy
Financial Services
We offer QC & Compliance, Underwriting, Title & Claims Processing and Analytics services for the financial services industry.
Ascendum Solutions, LLC's NMLS ID# is 1391022.
Ref: NMLS Consumer Access
Product Engineering Services
Leveraging the latest innovations to accelerate time to market
Content Collaboration & Search
Streamlining internal communications and processes for leaner organizations
Quality Assurance
Making quality a culture, rather than just a process
On Demand Services
Moving with you to meet your needs at the speed of business
CenterGrid Infrastructure Management
IT Solutions to free your business resources and sharpen your focus
The power of information in the palm of your hand
eProcurement solutions to streamline operations
Business Transformation, transformed
Maximizing retailing opportunities by meeting consumers where they are, moment by moment
Case Studies
Browse case studies and find relevant content to help your next business decision.
Stay educated on the revolutionary services, practices and industries provided by Ascendum Solutions.
News & Events
Up to date news and events occurring at Ascendum.
Click to see few of our recent casestudies.
Mainframe Automation for
Leading Insurance Company
Build, Test and Deploy through Mainframe QA Automation
Our client is a leading insurance company in the mid-west. A key issue they were facing was aligning the sprint cycle with mainframe dependent functionality (and it was a lot of it). The teams were not able to keep up as the mainframe testing was all manual. …Read full case study
QA Testing for
Mortgage Lender
Reduce rework, increase productivity, shorten SDLC...
A leading direct to consumer lender with several initiatives underway including new sales channels, acquisitions and ongoing upgrades and enhancements. The company needed a partner to ensure that IT was able to meet deadlines for these initiatives while keeping costs under control and reducing software rework……Read full case study
Mobile Application
for Claims Submission
Submit claims fast and easy...
Submit claims easily from your cellphone. A leading P&C Claims Technology company developed a white labelled mobile app for faster claims submission. The application helps with faster submission of claims across leading mobile platforms. Due to the diversity in platform versions and devices the company needed a partner to ensure system stability and extensive platform testing……Read full case study
in the Cloud
Integration Ready Platform For Parking Data
Data collected with the current application is not accessible to other 3rd party application and remains locked. Build a technologically enhanced platform to enable application developers, auto manufacturers, in-vehicle navigation systems and technology partners, real-time access to parking data for there next generation parking lot availability, pricing, remote way-finding and other application solutions….Read full case study
Handheld tool
for Field Services
Field Services Productivity Enhancement
A Fortune 100 beverage company was looking for better way to manage the product information in their vending machines. They also needed to integrate with a 3rd party dynamic scheduling system to deliver better efficiency in supply chain. Ascendum partnered with the OEM solution provider to build a solution….Read full case study
Vending Machines
Drive Loyalty One Vend at a Time
Large brands are looking at social platforms to build one on one relationships with their customers. A vending machine is a great interactive opportunity for brands to connect with clients and use the interaction to foster a relationship. Vending machines also are changing in terms of the capability they offer to channel marketing and targeting….Read full case study
M2M Product
Regression Testing Delivers Better M2M Communication
Our client is a market leader in Machine 2 Machine solutions. They work with industry leaders in verticals like Vending, Gaming, Transportation and Retail. The client has been recognized as a leader in their product lines. Ascendum has been working with the customer to develop the next generation solutions that help the transition to a cashless technology including credit cards, NFC and other forms of payment. Ascendum is the Product Engineering Partner and also works with the Professional Services team for end user customization and integration….Read full case study
Violation Enforcement
Smart Enforcement Delivers Higher Revenue
Our client works with large municipalities, enforcement agencies and cities to deliver better revenue capture solutions. One of the areas where they looked for a specialist partner was their mobile hand held solution. This solution was developed nearly 10 years back on a windows platform. The solution was robust and worked flawlessly. However it was falling short in terms of the user experience and ability to leverage the latest innovations in mobile technologies. Ascendum was contracted to provide an architecture and development solution for an end to end technology refresh….Read full case study
Master Data Management
Facility Management - Higher Revenue & Utilization
Large facility operators are looking for a software platform that can integrate with multiple OEM providers. This will help them manage their operations, generate actionable analytics and reduce the overhead. Operators are also looking at options to increase revenue capture and drive loyalty. In locations like universities and corporate campuses, there is also a need to policy management and enforcement. Our client worked with us in developing a new platform that helps operators achieve this capability….Read full case study
Parking with Sensors
Leader In Urban Mobility – Easier Parking, Increased Commerce
Mall Businesses are leveraging social media to acquire new customers and build loyalty. They are leveraging tools like Groupon, Yelp and Local Response to enable local discovery. The critical element driving footfall in dense downtown areas is the availability of parking places. If the customer can easily locate the availability of parking in vicinity it improves the chances of doing business with the store. In fact en estimated 30% of motorists driving around in search of a parking space at any one time. Officials with the IR office identified 14 Key Performance Metrics they wished to monitor to prove the feasibility and effectiveness of a dashboard solution for Business Intelligence delivery to the Executive Board….Read full case study
Bringing business analytics to academia – and increasing efficiency through measurement.
Xavier University, a premier higher education institution, sought to use SharePoint 2010 and dashboards that could be integrated with the individual sites. The goals were to: improve communications and efficiency; speed the access to information: share documents and other analytic information; and create an easy to use web-based interface. Xavier's Office of Strategic Information Resources (IR) manages the information technology infrastructure for XU and is the key stakeholder of institutional data. Officials with the IR office identified 14 Key Performance Metrics they wished to monitor to prove the feasibility and effectiveness of a dashboard solution for Business Intelligence delivery to the Executive Board….Read full case study
Streamlining Business Through Rapid Process Assessment And Custom-Designed Systems
As the largest and most experienced private DNA laboratories in the world, DNA Diagnostics Center (DDC) provides DNA testing services in the areas of paternity and other family relationships, forensics, and genetics. Its subsidiary, Veterinary Diagnostics Center, has provided DNA testing for animals (canine, feline, avian, and equine) since 2003. The company processes approximately 1,500-2,000 samples per month, using a system that encompasses mostly manual processes and uses outdated technology. Only a few employees in the company have a complete understanding of the current system and process it follows, which adds to the risk of error while processing samples and reporting results….Read full case study
Realtime Offer and Analytics
Deployment Solution
The Future of Retail is Here and Now
With the variety of different types of devices and technologies customers support, the way they interact with their environment is changing fast. Many things are getting automated and realtime information is available effortlessly at a click of a mouse. This phenomenal change in landscape is challenging companies to reach out to their customers in a innovative and a differentiated manner. Organizations need to go beyond their traditional comfort zones to engage and retain their customer base….Read full case study
Mobile Solutions
for Retail Industry
Developing Latest Mobile Devices Software For Retail Industry
Our customer is market leader in Germany's retail food sector and are considered to be the thought leaders in developing and deploying innovative mobile solution to retail and transport industry. With the recent fast paced changes in mobile domain wherein both the devices and the software that resides in those devices underwent a sea change, our Customer was looking at a reliable partner that can help incorporate newer technologies into their next-gen products and solutions….Read full case study
Stop Running Reports.
Start Analyzing Crime
Best Practices For Crime Prevention
Vast amounts of crime data capable of generating valuable insights into crime prevention remains locked and unused inside agency systems. There is an opportunity to help prevent, reduce and solve crime by effectively using available crime data….Read full case study
Next Generation. Extensible
and Truly Global Platform
Globally Accessible and Easy to Maintain
The current desktop based systems was built using technology which was becoming increasingly difficult to maintain, used tightly coupled component architecture which requires huge amounts of FDA re-validation effort in case of enhancements to the system and does not support globally distributed studies….Read full case study
US Residential
Mortgage Services
Process Streamlining and Efficiency Enhancement
One of the largest direct to consumer lenders in the US with retail and wholesale operations was experiencing processing delays due to submission errors and omissions leading to longer processing times. Effective Quality Control Mechanism. : Ascendum's file intake audit solutions resulted in improving the quality of loans to greater than 98% and reduced the average time of loans to get to processed from file intake to 5 days from 11 days….Read full case study
Billing Services
A Leading Medical Billing Company
Our customer is a well-known medical billing organization that wanted to outsource charge entry. The task was to manage patient's charge entry. Our customer was concerned about the quality of services from an offshore center. To ensure a smooth transition to an offshored center with the least amount of disruption to business. To bring down the error rate along with it maintaining productivity. To train our team on using software and methodology used by the customer….Read full case study
US Residential
Mortgage Services
Productivity Enhancement
A leading US Residential lender with retail, wholesale and correspondent divisions lost 7-8% of profit on secondary condition fees & interest, with 1 deficient loan in every 5 loans sold to the investor….Read full case study
Assistance Services
Leading Virtual Assistance Company based out of New Jersey
Handling the operations and support from US would not be cost efficient based on the fee charged for this service. Client was unable to concentrate upon Marketing and other activities that needed his attention….Read full case study
Processing Services
Cost Savings and Ability to Manage Volume Volatility
Client was facing a number of challenges in processing the preliminary commitment at their end. The company was working in 50 states and it was getting increasingly difficult for them to handle the volume volatility while also ensuring quality & timeliness of delivery…Read full case study


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Yee Jee Tso from The 7th Doctor Movie #2
Yee Jee was seen in 2001 as Teddy Chin, a counter-culture computer genius, opposite Ryan Phillipe in the MGM feature film "AntiTrust". He also played Chang Lee, a troubled youth who accidentally befriends the villain in the FOX/BBC/Universal production of "Doctor Who", and the gangster Kea opposite Henry Winkler in the National Lampoon comedy "Dad's Week Off". His other credits include: a series regular on the award-winning Canadian show "Madison", recurring roles in the hit sci-fi TV series "Stargate: Atlantis" and "Sliders", and guest appearances in dozens of other films and TV shows.
Customer Reviews
Write an online review and share your thoughts with other shoppers!


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|Loomis, Calif.
|High School:
|Del Oro HS
2013 Season
A first team all-Big Sky Conference selection after finishing the season with a 15-13 dual-match singles record, including a perfect 11-0 against league competition…played at both No. 3 and 4 in the team's singles lineup…went 2-0 in singles play at the Big Sky Tournament, and his 6-4, 6-4 win over Montana's Michael Facey clinched the Big Sky Tournament title for the Hornets…won 15 of his final 17 singles matches after dropping the first 11 matches of the year…went 14-15 in doubles play, including 7-3 in conference matches…went 10-6 over his last 16 doubles matches.
2012 Season
Finished 6-17 in singles play…however, he won four of his final seven singles matches of the season…in singles play, he was 2-10 at No. 3, 3-7 at No. 4, and 1-0 at No. 5…each of his last three singles victories came in straight sets, including a 7-5, 6-2 victory in the Big Sky Tournament semifinals…of his 17 losses in singles play, a team-high seven came in three sets…went 9-12 in doubles play, including a 9-6 record with partner Tom Miller…Kolar and Miller won six of their last eight doubles matches.…went 9-6 when playing at No. 2 doubles, and 0-6 when playing at No. 1.
High School
A 2011 graduate of Del Oro High School
A business administration major.


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Gaffney v. Bd. of Tr. of Orland Fire Prot. Dist.Annotate this Case
Firefighters, who suffered career-ending injuries during required training exercises, obtained line-of-duty disability pensions and sought continuing health coverage under the Public Safety Employee Benefits Act, 820 ILCS 320/10, which requires employers of full-time firefighters to pay health insurance premiums for the firefighter and family if the firefighter suffers a catastrophic injury as a result of a response to what is reasonably believed to be an emergency. The trial court dismissed a declaratory judgment action by one firefighter and affirmed denial of the insurance benefit for one firefighter. The appellate court affirmed. The supreme court held that an "emergency" means an unforeseen circumstance calling for urgent and immediate action and can arise in a training exercise. The other firefighter had obtained a declaratory judgment, which was affirmed by the appellate court. The supreme court distinguished the situation because, although he was instructed to "respond as if it were an actual emergency," he was not injured while making an urgent response to unforeseen circumstances involving an imminent danger to person or property.
These consolidated appeals from Cook County involve Orland Park firefighters whose injuries caused them to be awarded line-of-duty disability pensions. In addition, they sought statutory benefits in the form of "continuing health coverage" under the Public Safety Employee Benefits Act, which requires employers of full-time firefighters to pay health insurance premiums for the firefighter and his or her spouse and dependent children if the firefighter suffers a catastrophic injury as a result of a response to what is reasonably believed to be an emergency.
Gaffney injured his shoulder in 2005 during a training exercise in which he was required to participate. It was a live-fire exercise, but he knew that it was a training exercise. There was no dispute that he had sustained a "catastrophic injury" which ended his career. After he was denied the requested benefits by the board of trustees of the Orland Park Fire Protection District, he filed a circuit court complaint seeking a declaratory judgment that he was entitled to them. Although he argued that the board was not an administrative agency which was authorized to render a decision that would be reviewable only under the Administrative Review Law, Gaffney nevertheless included an alternative complaint count seeking review under that law "purely for prophylactic reasons." The circuit court dismissed the declaratory judgment action and treated the prayer for relief as a petition for common law writ of certiorari. It then found that training exercises were not covered and, therefore, that Gaffney could not reasonably have believed there was an emergency. It agreed with the board's denial of benefits, and the appellate court affirmed.
In its decision as to Gaffney, the supreme court held that the board was not an agency which could issue a final decision that would be subject to the deferential standard of administrative review and that Gaffney could not be charged with having acquiesced in the theory that administrative review was proper. Thus, he should have been allowed to proceed with his declaratory judgment action, and his count therefor should not have been dismissed by the circuit court.
In reviewing what the circuit and appellate courts had done as to benefit eligibility, the supreme court construed the benefit statute. The precedential law on which the appellate court had relied presented a standard for the meaning of the undefined statutory term "emergency" as being that which is urgent and calls for immediate action. In this decision, the supreme court agreed with this, but added an additional element to the definition of "emergency"--that of unforeseeability. In the case of a firefighter, whose job is responding to situations involving imminent danger to persons or property, the word "emergency" means an unforeseen circumstance that involves imminent danger to persons or property and that requires an urgent response. The supreme court also held that an unforeseen circumstance calling for urgent and immediate action can arise in a training exercise, and it noted that the General Assembly has not chosen to exclude training exercises from the coverage of the benefit statute. The circuit court's judgment rejecting benefit eligibility was reversed as to Gaffney and the cause was remanded to it for further proceedings in the declaratory judgment action. The appellate court was also reversed.
In the Lemmenes case, the firefighter was required to participate in a training exercise which took place in 2002. It did not involve a live fire, but was a simulation in which there was no smoke, but participants' headgear was "blacked out" so they could not see. They were instructed to "respond as if it were an actual emergency." In a purported mission to rescue someone who was trapped in a burning building, Lemmenes injured his knee when attempting to pull the victim out. After initial refusal of his request for benefits, Lemmenes sought a declaratory judgment in the circuit court, and was awarded a summary judgment, which the appellate court affirmed.
In light of the principles discussed as to Gaffney, the supreme court said that Lemmenes' situation was not like that of Gaffney's. Despite the fact that Lemmenes was instructed to "respond as if it were an actual emergency," the supreme court held that he was not injured while making an urgent response to unforeseen circumstances involving an imminent danger to person or property. The circuit court should not have granted summary judgment in Lemmenes' favor, and the appellate court should not have affirmed.


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We wanted to thank you in a small way for everything you have done to help complete our house & home. Even when we were running you ragged you kept a smile on your face!
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Thanks to all of you for being so good to work with. Hope you know how much your appreciated.
Ed & Pat Bauer
I want to thank you all again for the extra work you did to make our new home handicap accessible. Diane is in a wheelchair again after surgery on both feet and the wide doors, bars, and roll in shower have made her recovery so much more pleasant. I appreciate all your hard work.
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We want to thank you for our beautiful houses. It took so much work, time and money, and many people to give us the houses that we wanted. We really appreciate all you have done to give us the houses that we truly love! Thank you so much.
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Bob and I have been very impressed with the quality of the home we have purchased. We love the area. The service we have received from you and your staff have been remarkable. We are very happy and would refer our family and friends to your company for a new home.
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Radial internal clearance or preload in mounted bearings
To optimize running accuracy and stiffness, super-precision cylindrical roller bearings should have a minimum radial internal clearance or preload after mounting. Cylindrical roller bearings with a tapered bore are generally mounted with preload.
The required operating clearance or preload depends on the speed, load, lubricant and required stiffness of the complete spindle/shaft system. The geometrical accuracy of the bearing seats also play a key role in being able to obtain the necessary clearance or preload. The operating temperature and temperature distribution within the bearing should also be taken into consideration, since a reduction in operating clearance or an increase in preload may result.


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You know I love my beauty inventions right?
Well here is my latest find – Collagen Marshmallows.
An invention from Japan, these mashmallows come in 50g snack packs and each packet apparently contains 3000mg of collagen peptides. Yes I can see your eyes rolling from here…
Here's the Mashmallows – quite tasty I think they are grapefruit flavoured:
They say:
Collagen is the most abundant natural protein found in the body, making up 30% of our entire body and 75% of our skin.
Besides its many structural properties, collagen is responsible for the repair and growth of most of the body's tissues.
Collagen is best hydrolyzed and then broken down into a polypeptide for maximum absorption. This is then added to food such as our tasty marshmallows and can be ingested orally.
A whole pack of marshmallows every day?! Really?! You know this is going to clash with my Atkins, don't you?….
One of my best friends, a cosmetic scientist would always bang on about how the difference between an expensive brand and a cheaper drugstore one was delivery system .
For example, a face cream costing £1.99 may have Vitamin C in it, but doesn't have the technology to deliver the benefits to your skin. The £99 face cream developed by Shiseido (for example) has had so much time spent on it by scientists that the Vitamin C is delivered in the correct way so that it can benefit the skin.
* This doesn't mean that cream is necessarily best for you though. My sensitive skin tends to itch when using overly 'advanced' skin creams.
The point is – can EATING collagen actually benefit the skin? Is it the correct way to deliver collagen to the skin? I doubt the answer is conclusive.
Energy values and what not:
Aside from the collagen, the rest of the Marshmallow is not exactly diet friendly:
Glucose Syrup, Sugar, Gelatin, Corn Starch, Collagen Peptide,
Soy Protein, Artificial Flavouring, Colour: Beetroot Red
I think that eating a packet of these once a day would plump up my skin….and also my stomach, my arms, my bum….hello, sugar overload!
Anyway, I am certainly not endorsing these – they taste pretty good and the idea is cute but I'm not relying on it to restore my yoof.
The Eat Yourself Beautiful Website is here – looks like these Marshmallows is all they sell!
Its 3 packets for £9.99 – for the record I bought my from Home Bargains for 50p! So get yourself down to the discount store!


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Archaeological Map, Carthage, Tunisia, ca. 1895 (Raster Image)
- Author(s):
- Harvard Map Collection, Harvard College Library
- Description:
- This layer is a georeferenced raster image of the historic paper map entitled: Carte archéologique et topographique des ruines de Carthage : dressée d'après les relevés de M. l'adjoint du génie Bordy, avec le concours de MM. le R. P. Delattre, ... le général Dolot,... P. Gauckler. It was published by Service géographique de l'armée, ca. 1895. Scale 1:5,000. Covers Carthage, Tunis, Tunisia. Map in French. The image inside the map neatline is georeferenced to the surface of the earth and fit to the Universal Transverse Mercator (UTM Zone 32N, meters, WGS 1984) projected coordinate system. All map collar and inset information is also available as part of the raster image, including any inset maps, profiles, statistical tables, directories, text, illustrations, index maps, legends, or other information associated with the principal map. This map shows features such as drainage, cities and towns, villages, roads, railroads and stations, selected buildings and built-up areas, shoreline features, and more. Relief shown by contours and hachures. Overprinted to show archaeological sites. This layer is part of a selection of digitally scanned and georeferenced historic maps from the Harvard Map Collection. These maps typically portray both natural and manmade features. The selection represents a range of originators, ground condition dates, scales, and map purposes.
- Publisher:
- Harvard Map Collection, Harvard College Library
- Place(s):
- Tunisia, Tunis, and Carthage
- Subject(s):
- imageryBaseMapsEarthCover
- Held by:
- Harvard
|Click on map to inspect values


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All Arvest Bank branches will be closed Monday, Sept. 5 in observance of Labor Day. We'll be open normal Saturday hours on Saturday, Sept. 3. All branches will resume normal business hours on Tuesday, Sept. 6.
Submitted questions will be answered by an Arvest banker and may appear on the Arvest Blog.
All Arvest banks are Equal Housing Lenders and Member FDIC.
Investment products and services are provided by Arvest Investments, Inc., doing business as Arvest Asset Management, member FINRA/SIPC, an SEC registered investment adviser and a subsidiary of Arvest Bank. Trust services are provided by Arvest Bank. Insurance products are made available through Arvest Insurance, Inc., which is registered as an insurance agency. Insurance products are marketed through Arvest Insurance, Inc., but are underwritten by insurance companies.
Securities and Insurance Products: Not Insured by FDIC or any Federal Government Agency, May Lose Value, Not a Deposit of or Guaranteed by a Bank or any Bank Affiliate.


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While being pretty much stuck to the indoors here in Dubai, where the Summer has started, it is a perfect time to experiment with some new image editing software.
Those of you that have been following me for a while, know that I'm a huge fan of the Nik Software collection (now owned by Google); especially the Color Efex Pro 4 and Silver Efex Pro 2 plugins for Photoshop and Lightroom.
Some time ago, Nik Software came out with their latest plugin called Analog Efex. Even though I tried it, I never included it in my workflow and found it a bit gimmicky. Recently they came out with the new version, "Analog Efex Pro 2", a complete different ball-game and free upgrade if you own the previous one!
Without doing a full software review, it is a plugin that lets one "develop" (edit) digital images and give them an analog "film" look. To start of, there are a large variety of presets (also referred to Classic Cameras) where one can change things like film types, vignettes, add light leaks, film grain (different to noise!) and even add dirt and scratches.
Even though I did not use the features on the image below, there is also an option of doing double exposures, add rotation blur and even distortion... A perfect boost for my photographic creativity!
The image below was shot a few weeks ago at Lake Orta, North of Milan Italy. As I don't like to use "modern" features when giving a film look to a photograph, the old wooden boat with the island of San Giulio in the distance, makes for a great candidate!
Image details:
Fujifilm X-T1 with the XF 10-24mm f4 Fujinon lens
ISO 640, 23mm (34mm full frame equivalent), f11, 1/250s
RAW file imported in Lightroom 5.5
Nik Analog Efex Pro 2 to create the film look
Expect to see more Analog Efex Pro 2 goodies, as the humidity and temperatures in Dubai are on the rise.
Till then, remember: "A photograph is often looked at, rarely looked into" - Ansel Adams


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Throughout high school, I swam in Mountain Island Lake and the Catawba River every summer. It was only within the last year, after I graduated just a few miles from there, that I learned what a risk I had been taking with those swims, thanks to the pollution from Duke Energy's coal ash ponds.
Coal ash – the waste produced from coal burnt at the Riverbend power plant – sits in unlined ponds next to the Catawba River, which provides much of Charlotte with drinking water. In addition to having to worry about contamination, two of the plant's coal ash impoundments have been rated as high hazards by the EPA, meaning that a dam failure will "probably cause loss of human life".
Coal ash isn't the only problem at Riverbend, I tell students in classroom presentations I've been giving since February. According to the Clean Air Task Force, Riverbend's air pollution causes an average of 22 heart attacks, 260 asthma attacks, and 15 premature deaths every year.
That data is more than just numbers on a page for me. Sixteen teachers have been diagnosed with cancer in just the past four years at my former high school. Since I learned about these problems, I've been giving presentations to classes there, asking how many kids have asthma. Half raise their hands.
How is Duke handling its responsibility for this carnage? It is demanding that we pay higher rates so that it can build more coal plants. My family and other ratepayers working with organizations like Greenpeace US have repeatedly showed up at hearings and rallies to say that we'd rather have Duke invest our money in clean energy, not more pollution, but Duke has refused to listen. Duke's current plan calls for less than 4 percent of the energy it makes in North Carolina to come from renewable sources by 2030. (source: Duke Energy Carolinas' Integrated Resource Plan and 2011 REPS Compliance Plan, p 55)
Duke hasn't listened to ratepayers like us, but maybe it would listen to one of its largest customers in the state: Apple.
Apple came to North Carolina last year to build a massive data center in Maiden that will store the data for its iCloud services. Duke's executives bragged publicly about how they lured Apple to North Carolina with promises of cheap coal energy. They probably neglected to tell Apple about the lives that coal-fired energy endangers, like mine. Those costs aren't included in Duke's bottom line.
The good news is that Apple announced in May that it would power 60 % of its facility with two large solar panel arrays, lowering their use of coal energy. They even said the site would be fully "coal-free" by the end of 2012. This news should be great for me, right? It should mean less demand on Duke to burn the coal that makes my community sick.
Unfortunately, there may be a catch. Apple has said the other 40% of its electricity needs would come from renewable energy, but it hasn't said exactly what that means yet. There's a good chance that Apple will still be buying its electricity from Duke, and then purchasing "Renewable Energy Credits" (RECs) in North Carolina. That would make Apple "coal free" in name only. RECs are similar to carbon offsets in that they allow companies to pay others who actually produce renewable energy, but keep using dirty electricity for themselves. In other words, if Apple uses RECs, no less coal gets burned by Duke.
In very real terms, that means that if Apple uses RECs, my family doesn't get one ounce less of coal pollution in our air or water.
Apple can do better. It should use its buying power as one of Duke Energy's anticipated top 10 customers to demand that Duke provide it with clean energy. If Duke shifts its investment plan to renewable energy, not only Apple, but also people like me win by getting greater access to clean electricity.
I love my iPod, but I want to use it without the knowledge that Apple's iCloud is causing the destruction of my own community. Young people like me are some of Apple's biggest fans and customers. All we ask in return is that Apple join us in our struggle to keep our communities safe. They can do that by telling Duke to retire plants like Riverbend, and to power the iCloud with clean, safe and renewable energy instead.
Emily Euchner lives in Stanley, North Carolina in the United States
(Unregistered) Beth
Love your blog post, Emily! Thanks for writing it. And I agree with you. Apple should use its clout to push Duke Energy to stop blowing up mountains and polluting our community and instead power our grid -- including Apple's iCloud -- with safe, clean, renewable energy.
14 July, 2012 at 2:53
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Guerrilla marketing is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level. Some large companies use unconventional advertisement techniques, proclaiming to be guerrilla marketing but those companies will have larger budget and the brand is already visible. The main point of guerrilla marketing is that the activities are done exclusively on the streets or other public places, such as shopping centers, parks or beaches with maximum people access so as to attract a bigger audience.
Guerrilla marketing is a concept that has arisen as we move from traditional media to more online and electronic media. It is a concept that was created by Jay Conrad Levinson when he wrote the book Guerrilla Marketing in 1984. Traditional advertising media are channels such as print, radio, television and direct mail (Belch & Belch, 2012) but as we are moving away from these channels the marketers and advertisers have to find new strategies to get their commercial messages to the consumer. Guerrilla marketing is an alternative strategy and is about taking the consumer by surprise to make a big impression about the brand (What is Guerrilla Marketing, 2015), this in turn creates buzz about the brand or product being marketed. It is a way of advertising that increases engagement with the product or service, and is designed to create a memorable experience for the consumer. By creating this memorable experience for the consumer, it also increases the likelihood that a consumer, or someone who interacted with the campaign will tell their friends about it and via word of mouth the product or service being advertised reaches a lot more people than initially anticipated, and means it has more of a mass audience.
This style of marketing is extremely effective for small businesses to advertise their product or service, especially if they are competing against bigger companies as it is inexpensive and focuses more on reach rather than frequency. For guerrilla campaigns to be successful companies don't need to spend large amounts, they just need to have imagination, energy and time (Bourn, 2009). Guerrilla marketing is also an effective way companies who do not provide a tangible service can advertise their products through the non traditional channels as long as they have an effective strategy.
As opposed to traditional media Guerrilla marketing cannot be measured by statistics, sales and hits but is measured by profit made. It is designed to cut through clutter of traditional advertising and have no mystery about what is being advertised. The message to consumers will be clear and concise, the business will not diversify the message to the consumer and focus will be maintained. This type of marketing also works on the unconscious mind, as purchases quite often are decided by the unconscious mind. To keep the product or service in the unconscious mind means repetition is needed, so if a buzz is created around a product and it is shared amongst friends it enables repetition. (Bourn, 2009)
Two types of marketing encompassed by guerrilla marketing are viral marketing and buzz marketing.
Unlike typical public marketing campaigns that utilize billboards, guerrilla marketing involves the application of multiple techniques and practices in order to establish direct contact with the customers. One of the goals of this interaction is to cause an emotional reaction in the clients and the final goal of marketing is to get people to remember brands in a different way than they are used to . The technique involves from flyer distribution in public spaces to creating an operation at major event or festival mostly without directly connecting to the event but using the opportunity. The challenge with any guerrilla marketing campaign is to find the correct place and time to do the operation without getting involved in legal issues.
According to Marcel Saucet, 2013, the different types of guerrilla marketing are ambient, ambush, stealth, viral and street marketing.
Ambient communication is a complex form of corporate communication that uses elements of the environment, including nearly every available physical surface, to convey messages that elicit customer engagement. It is a compilation of intelligence, flexibility, and effective use of the atmosphere.
Ambient marketing, which can be referred to as presence marketing can be defined as:
"The placement of advertising in unusual and unexpected places (location) often with unconventional methods (execution) and being first or only ad execution to do so (temporal)"
Ambient marketing can be found anywhere and everywhere from hand dryers in public bathrooms and petrol pumps through to bus hand straps and golf-hole cups and can often interact with consumers.
Ambush marketing is a form of associative marketing, utilized by an organization to capitalize upon the awareness, attention, goodwill, and other benefits, generated by having an association with an event or property, without that organization having an official or direct connection to that event or property. Simply put, ambush marketing involves advertisers leveraging opportunities by associating themselves with a particular event, all while successfully leaving their financial resources untapped.
It is typically seen at major events where rivals of official sponsors use creative and sometimes covert tactics to build an association with the event and increase awareness for their brands. For example, Nike during the 2012 London Olympics, Nike created 'find your Greatness' spots where they featured athletes from several locations called London (but without showing the real London or referring to the Olympic games) which helped in building a strong association between London Olympics and Nike.
Stealth marketing is a deliberate act of entering, operating in, or exiting a market in a furtive, secretive or imperceptible manner, or an attempt to do so. People get involved with the product without them actually knowing that they are the part of advertisement campaign. This needs to be implemented with uttermost covertness because if the participants become aware of the campaign, it will have a negative effect on the brand resulting in ethical doubts about its use.
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions. Off the Internet, viral marketing has been referred to as "word-of-mouth", "creating a buzz", "leveraging the media", "network marketing", But on the Internet, for better or worse, it's called "viral marketing".
Similarly, buzz marketing uses high-profile media to encourage the public to discuss the brand or product. Buzz marketing works best when consumer's responses to a product or service and subsequent endorsements are genuine, without the company paying them. Buzz generated from buzz marketing campaigns is referred to as "amplified WOM" (word-of-mouth), and "organic WOM" is when buzz occurs naturally by the consumer.
In 1976, biofeedback and psychophysiological instrument manufacturer Thought Technology Ltd. was one of the earliest organizations to use this practice and define it by name. Ten years prior to the terms' official use, Thought Technology implemented buzz marketing at the International Exhibition of Inventions and New Techniques in Geneva. Though unable to afford traditional marketing, the small company was featured in a news article across from the Canadarm after winning a silver medal for their GSR biofeedback instrumentation. This high-profile association created buzz surrounding the product, as the endorsement was genuine. The resulting organic WOM led to a personal congratulations from the 15th Prime Minister of Canada, Pierre Trudeau. In 1984, a later use of this marketing strategy included a 3-page article in Prevention (magazine) which garnered enough sales for the company to pay off all debts. This organization is an early example of how to use press and media in buzz marketing.
Guerrilla projection advertising is effectively a digital billboard that is projected at night onto the side of a building without permission of the governing bodies (i.e. council permits), or the permission from owner of the building. The displays are projected on buildings in high traffic locations (i.e. people on foot and in vehicles). Guerrilla projection advertising is an effective addition to campaigns of a considerable size, for example a product launch, the release of a new film, retail promotions etc. As with several guerrilla marketing techniques, guerrilla projection advertising may incur fines or penalties for advertising without the consent of the building owner. This comes at a risk to the company and/or brand. The advantages and disadvantages of this form of guerrilla marketing must be carefully considered before proceeding to avoid unwanted expenses.
Grassroots campaigns aim to win customers over on an individual basis. A successful grassroots campaign is not about the dissemination of the marketing message in the hope that possible consumers are paying attention, but rather highlights a personal connection between the consumer and the brand and builds a lasting relationship with the brand.
Wild postings (also referred to as flyposting or bill posting) is a fundamental guerrilla marketing campaign which uses cost-effective static poster campaigns where posters are adhered without permission to high traffic urban areas such as the side of buildings, walkways or alleys, shopping malls, lampposts, university campuses, on café bulletin boards or skate parks etc. Wild posting marketing can encompass different varieties including paper posters, tear-away posters, guerrilla cling posters (statically charged plastic posters which can stick to most smooth surfaces), magnets, stickers and vinyl labels. There may be legal issues around wild posting, however, if the display is not posted on a paid advertising space as it is illegal to advertise on private property without prior consent.
Of all the guerrilla marketing strategies, Astroturfing is among the most controversial and has a high risk factor for the company marketing the product or service. Astroturfing derives from artificial "turf", often used in stadiums or tennis courts – also known as fake grass. Hence, fake endorsements, testimonials and recommendations are all products of Astroturfing in the public relations sector. Astroturfing involves generating an artificial hype around a particular product or company through a review or discussion on online blogs or forums by an individual who is paid to convey a positive view. This can have a negative and detrimental effect on a company, should the consumer suspect that the review or opinion is not authentic, damaging the company's reputation or even worse, resulting in litigation.
Street marketing uses unconventional means of advertising or promoting products and brands in public areas with the main goal to encourage consumers to remember and recall the brand or product marketed. As a division of guerrilla marketing, street marketing is specific to all marketing activities carried out in streets and public areas such as parks, streets, events etc. Street marketing is not limited to areas as it also encompasses advertising outdoors such as on shopping trollies, public toilets, sides of cars or public transport, manhole covers, footpaths, rubbish bins etc.
Street marketing isn't confined to fixed advertisements. It is common practice for organisations to utilise brand ambassadors who can distribute product samples and discount vouchers and answer queries about the product while emphasizing the brand. The brand ambassadors may be accompanied by a bicycle kiosk which contains the product samples or demonstration materials, or they may be wearing a "walking billboard". The physical interaction with consumers has a greater influencing power than traditional passive advertising.
According to Marcel Saucet and Bernard Cova, street marketing can be used as a general term encompassing six principal types of activities:
This activity is more traditional and the most common form of street marketing employed by brands.
This form of operation consists of personalizing a high-traffic space using brand imagery. The idea is to create a micro-universe in order to promote a new product or service.
The goal of such actions is to create a space in which the brand's message is communicated through human activity.
This form of mobile presentation is based on the development of means of transport: Taxi, bike, Segway, etc.
These activities involve the customization of street elements.
These activities take the form of spectacles, such as flash mobs or contests. The idea is to promote a product, service or brand value through organization of a public event.
This is a guerrilla marketing type that goes along the same lines as ambient marketing. Products are to maintain a constant presence through product placements, street ads, stalls at local festivals and markets.
The term "guerrilla marketing" is traced to guerrilla warfare, which employs atypical tactics to achieve an objective. In 1984, the term guerrilla marketing was introduced by Leo Burnett's creative director Jay Conrad Levinson in his book Guerrilla Marketing. The term itself was from the inspiration of guerrilla warfare which was unconventional warfare using different techniques from usual and small tactic strategies used by armed civilians. It involves high imagination and energy to execute a guerrilla marketing campaign. This kind of marketing is purely focusing on taking the consumer by surprise, creating a greater impression and eventually leading to buzz through word-of-mouth or social media platforms. Guerrilla marketing is perfect for any small or medium size businesses to bring their product or services to its consumers without investing more money on advertisements. This has also been used by large companies to show the difference from its competitors and to make use of social media campaigns. Lately, individuals use unconventional methods of job hunting or to work more. As a result, the concept of street marketing was born. It has evolved from being only the application of activities on the streets, to be the development of innovative practices of promotion. For example, one method used by many enterprises to promote their products or services on the streets is the distribution of fliers. This activity does not focus on creativity, but on making publicity on the streets. However, with the passage of time, companies have developed more unconventional techniques to catch the attention of the clients.
Street marketing is a subset of guerrilla marketing. Like guerrilla marketing, street marketing has the characteristic of being unconventional. However, it is limited to the streets or public places. Other forms of guerrilla marketing use other media and processes, such as the Internet, to establish communication with the customers.
Guerrilla marketing is indeed being understood more and more as mobilizing not only the space of the streets but also the imagination of the street: that of street culture and street art. The Y generation, broadly consisting of young urbanites (15 – 30 years old), is often put forth as the most susceptible target for the campaigns due to its associations with the culture of the street. The success on any guerrilla marketing campaign lies on the relationship between advertiser and the agency. Both parties will have feel the need and work on it with same goals. The desire for instant gratification of internet users provides an avenue for guerrilla marketing by allowing businesses to combine wait marketing with guerrilla tactics. Simple examples consist of using 'loading' pages or image alt texts to display an entertaining or informative message to users waiting to access the content they were trying to get to. As users dislike waiting with no occupation on the web, it is essential, and easy, to capture their attention this way. Other website methods include interesting web features such as engaging landing pages.
Street marketing, unlike traditional media like usual flyers or billboards, uses different techniques trying to get engaged with the target audience. This was born when companies wanted to take steps to make customers attracted to the brand rather than waiting for them to come. This was especially the case with small and medium businesses. Levinson, in 1984 mentioned that the guerrilla marketing can be executed in the street but street marketing itself was coined by Saucet in 2013. The different types of street marketing types, according to the model of Cova and Saucet are: Street/ Ambient; Ambush/ Parasitic; Stealth/ undercover; Viral / Buzz. The difficulty with street marketing campaign is to plan, organize and execute the operation. The agencies or advertisers will always have to identify a unique and creative idea, integrate the message required by the advertisers in the operation in such a way that most of the target audience understands it clearly and has the potential to get it viral. If the campaign's intent is vague or abstract, the viewers will fail to notice the effect and the message.
First, enterprises identify the public places where the campaign can be developed such as beaches, cultural events, close to schools, sporting events and recreation areas for children. Next, companies have to develop a plan to get close to different media and the target market. In order to attract attention, street marketing events not only involve unusual activities, but use technology as part of the events. The purpose is to increase the value of the campaigns and get potential consumers' attention.
Besides, the plans that companies develop take into account that guerrilla or street marketing involves global communication and interaction not only with the customers or the media. They are also developed to identify opportunities and collect enough information about products, markets and competitors. For example, for business it is important that customers stay with them, instead of choosing the competitors' offers. They implement innovative strategies with which they will not lose position in the market, and they consider supplementation with other advertisement through other mediums, such as radio and television, when using street marketing.
There are various examples of strategies that are used in guerrilla marketing. One of them is to provide offers to increase sales. In many cases, businesses do not only supply their products or services to be recognized, but they also offer other things for free. Another instance is to present a fundraiser offer. The point of this strategy is to help other organizations, such as schools, by offering them money. Most companies implement this method not only to increase their sales, but to improve their reputation and image among the community. Finally, there is a strategy called "team selling" that consists of conforming groups of people, the majority of them young, who go knocking the doors of different houses in a neighborhood. They do this in order to help companies promoting and selling their products or services.
When doing guerrilla marketing or street marketing, organizations also consider focusing on the psychological approach. For many companies, this implies if they are having success or not. Street marketing focuses on some psychological aspects to know customers' behavior and preferences. For example, certain psychological areas study how people's brains are divided: 45% of people are left-brained, 45% are right brained, and 10% are balanced. Left-brained persons tend to be logical, right-brained ones tend to be emotional, and the rest combine the two. Then, according to the product or service that enterprises provide, and also the kind of customer, businesses decides the way they are going to manage their street marketing campaigns. Besides, almost all the enterprises base their street marketing campaigns on repeating the messages they spread among their customers. Repetition is related to the unconscious part of the mind. This is the one in charge of making decisions. It lets people know what they are going to choose, as well as what they are going to buy. Businesses follow the principle that establishes that, the more people paying attention to the campaign, the more possibilities that campaign has for being remembered.
When a company decides to do a guerrilla marketing campaign which could be anything out of viral, ambient, ambush, street or stealth, the focus for them is to meet the objectives. The main objectives for them are:
Through the experience and the ephemeral feelings shared between the company and the target, advertisers and agencies generate a feeling of intimacy that resonates beyond the encounter. This feeling of nearness becomes all the more lasting as the affected individuals relive this encounter on the internet through social media.
The guerrilla marketing promotion strategy was first identified by Jay Conrad Levinson in his book Guerrilla Marketing(1984).The book describes hundreds of "guerrilla marketing weapons" in use at the time. Guerrilla marketers need to be creative in devising unconventional methods of promotion to maintain the public's interest in a product or service. Levinson writes that when implementing guerrilla marketing tactics, smaller organizations and entrepreneurs are actually at an advantage. Ultimately, however, guerrilla marketers must "deliver the goods." In The Guerrilla Marketing Handbook, the authors write: "...in order to sell a product or a service, a company must establish a relationship with the customer. It must build trust and support the customer's needs, and it must provide a product that delivers the promised benefits..."
The web is rife with examples of guerrilla marketing, to the extent that many of us don't notice its presence - until a particularly successful campaign arises. The desire for instant gratification of internet users provides an avenue for guerrilla marketing by allowing businesses to combine wait marketing with guerrilla tactics. Simple examples consist of using 'loading' pages or image alt texts to display an entertaining or informative message to users waiting to access the content they were trying to get to. As users dislike waiting with no occupation on the web, it is essential, and easy, to capture their attention this way. Other website methods include interesting web features such as engaging landing pages.
Many online marketing strategies also use social media such as Facebook and LinkedIn to begin campaigns, share-able features and event host events. Other companies run competitions or discounts based on encouraging users to share or create content related to their product. Viral videos are an incredibly popular form of guerrilla marketing in which companies film entertaining or surprising videos that internet users are likely to share and enjoy, that subtly advertise their service or product. Some companies such as Google even create interactive elements like the themed Google logo games to spark interest and engagement. These dynamic guerrilla marketing tactics can become news globally and give businesses considerable publicity.
The term, guerrilla marketing, is now often used more loosely as a descriptor for the use of non-traditional media, such as or street art, graffiti (or "reverse graffiti"), flyer-posting, ambush marketing, and forehead advertising. It may also be a strong component of promotions involving associated strategies, such as:
Undercover marketing (also known as "stealth marketing", or, by its detractors, "roach baiting") is where consumers do not realize they are being marketed to. Buzz campaigns can reach consumers isolated from all other media, and unlike conventional media, consumers tend to trust it more often, as it is usually coming from a friend or acquaintance. Overall, the person doing the marketing must look and sound like a peer of their target audience, without any signs of an ulterior motive for endorsing the item.
There are various organizations who have implemented the guerrilla and street marketing strategies. The majority of them are small companies, but there are also big companies that have involved in the guerrilla and street marketing environment. Most of the examples of the strategies that both small and big enterprises have put into action include costumed persons, the distribution of tickets, people providing samples, among others. As stated before, one guerrilla marketing conventional method that is used by many businesses is to provide fliers. The goal is to create awareness on the customers about what the enterprise is doing. One example of this took place in Montpelier, Vermont, where the New England Culinary Institute (NECI) sent a group of students to a movie theatre to hand out 400 fliers. Those fliers had coupons in which NECI was inviting people to go to its monthly Theme Dinners. Another company, Boston's Kung-Fu Tai Chi Club, chose the option of disseminating fliers instead of placing its advertisements on the newspapers. The purpose of the fliers was to promote the company's self-defence classes for women.
Other businesses apply the technique of sending disguised people to promote things on the streets. For example, Match.com organized a street marketing activity in the "Feria del Libro" ("Book Fair") in Madrid. It consisted of a man dressed like a prince who was walking among the crowd looking for his "real love". He had a glass slipper and even got to try the shoe on some people. A woman behind him was giving bookmarks to the people which contained messages such as "Times have changed; the way to find love, too" or "You have been reading love stories all your life; experience yours on Match.com". Also, in Madrid and Barcelona, Nokia developed a campaign called "Avestruz" ("Ostrich") to promote the 5500 and 5700 mobiles. In the campaign, a group of real-size ostrich puppets tried to interact with young people in order to let them know these mobiles provide a high-quality MP3 playback. The puppets were holding their own telephones and listening to the music. When a young person appeared, the puppet tried to catch his/her attention to show him/her the quality of the mobile. The reason why Nokia decided to use ostriches was that they are big animals, so people could easily look at them.
There are enterprises that disseminate passes or tickets to different events. For example, Sony invests on joining promoters and tells them that they have to infiltrate in public meetings. What they have to do is to distribute free tickets to concerts and other musical events sponsored by the company . Another instance is the Spanish company Clickair (an extension of Iberia airlines), that developed a campaign in which a group of five people had to walk through Barcelona streets dressed as Euros. The group was supplying approximately 3,000 tickets to promote different Clickair destinations. The people who first sent a text message with the required information would get free tickets to go on a trip. In the end, the company received a total of 3,390 messages. Along with these examples, there are other street marketing techniques that are even more unusual. Lee Jeans, a French company dedicated to the selling of jeans, promoted the opening of their new store in rue des Rosiers in Paris. The method they applied consisted of distributing denims, as well as denim accessories, on the different streets of the neighborhood. Furthermore, in Italy, the members of the company Nintendo put into action a campaign in which they used post-it's to promote the Wii console. They pasted several post-it with the shapes of some characters from different video games. Those images were placed as if they were billboards on the streets. "Wii not forget", the name of the campaign, and a brief explanation of it, were the words written on the post-its. In some cases, some street marketing may incite the ire of local authorities; such was the case in Houston, Texas, when BMW's ad agency (Street Factory Media in Minneapolis)attached a replication, made from Styrofoam, of a Mini-Cooper to the side of a downtown building. For the cost of a small city-issued fine, the company received front page advertising on the Houston Chronicle.
Sony Ericsson used an undercover campaign in 2002 when they hired 60 actors in ten major cities and had them accost strangers and ask them: "Would you mind taking my picture?" The actor then handed the target a brand new picture phone while talking about how cool the new device was. "And thus an act of civility was converted into a branding event.
Guerrilla marketing is not just exclusive to small companies. For big companies it is a high risk, high reward strategy. When successful it can capture even more market share, but if it fails it can damage the company's brand image. One successful guerrilla marketing campaign is the Coca-Cola 'Happiness Machine". In January 2010, Coca-Cola, with the help of Definition 6, filmed a reaction video of a Coke vending machine dispensing 'doses' of happiness to unsuspecting students in St. John's University. A seemingly normal vending machine surprised students by dispensing items that were more than they bargained for. The students received goodies ranging from extra coke, pizza, flowers, to even a twelve-foot hero sub. "Coke's goal to inspire consumers through small, surprise moments of happiness" said Paul Iannacchino Jr., Creative Director, Definition 6. With a budget of only $60,000, the video generated 500,000 views in the first week. It now has over 7 million views to date. The campaign was so popular that a 30-second edit of the footage was featured during American Idol's season finale. The Coca-Cola "Happiness Machine" also went on to receive the CLIO's prestigious Gold Interactive Award at the 51st annual awards dinner held in New York City. After the campaign's success, Coca-Cola decided to continue with the 'Happiness' theme and has released similar videos since then.
Because of the nature of guerrilla marketing, the message and objective must be clearly defined in order to avoid being misunderstood. Misinterpretation by the targeted audience of the message intended to be promoted is a risk. Word-of-mouth advertising does not always stay focused enough to present the intended message. The rumor-like spread of word-of-mouth marketing is uncontrollable once released, and can result in a misrepresentation of the message or confusion about a brand.
Another risk involves wrongly timed (or wrongly placed) events, which may actually be perceived to be against the interests of the consumer. For instance, in an ill-conceived promotion which took place on January 31, 2007, several magnetic circuit boards—each with an flashing LED cartoon figure—were attached to metal surfaces in and around Boston, Massachusetts to promote the animated series, Aqua Teen Hunger Force. The circuit boards were mistakenly taken for explosive devices. Several subway stations; bridges; and a portion of Interstate 93 were closed as police examined, removed, and (in some cases) destroyed the devices.
Some guerrilla marketing may incite the ire of local authorities. Then risks are assessed and may still be considered worthwhile. Such was the case in Houston, Texas, when BMW Auto's ad agency, Street Factory Media, attached a replica of a Mini-Cooper (made of Styrofoam), to the side of a downtown building in January 2013. For the small cost of a city-issued fine, the company received front page advertising in the Houston Chronicle.
Another problem presents itself if marketers fail to properly execute an undercover campaign. They run considerable risk of backlash. An example of this can be found in Sony Entertainment's on-line debacle with Zipatoni. The company attempted to promote Zipatoni through a stealth marketing campaign, which was quickly detected by the internet community, resulting in Sony immediately experiencing a backlash from video game enthusiasts.
Street art is thus a subversive activity, hijacking public places and inventing rather paradoxical forms of expression that reformulate ways of communicating, all of which inform street marketing practices. Thus marketing in the street, given that it is inspired by the work of such artists, brings with it constraints and statutory risks for which agencies and advertisers are generally not prepared. The main problem is that, by definition, street mobilization campaigns require the use of public space, and that use must be authorized by government authorities to be legal. This is just as true for simple operations like distributing flyers as it is for mobilizing products or people and, of course, for a disguised campaign.
The authorizations necessary to carry out such a campaign are often very difficult to obtain within the time allotted for bringing the plan to fruition. Numerous potential operations have failed to obtain authorization for safety reasons, and in certain urban areas it is even expressly forbidden to undertake a guerrilla marketing campaign. In such cases, many agencies and advertisers will simply go ahead with the operation, meaning that they choose to act without authorization. How is such a choice reached, and on what bases? How is it justified? What impact does this choice have on the performance and costs of the operation? What transformations does this choice bring to the agency–advertiser relationship? These are the main questions posed in the development of street marketing operations today.
In a declining economy, guerrilla marketing is an increasing solution to giving companies the comparative edge over others. During times where companies are downsizing and cutting costs, companies look to guerrilla marketing as a cheaper strategy than conventional marketing. Instead of investing money in the marketing process, guerrillas invest energy, time and creativity. If done successfully, companies will be able to reach conventional goals for profits and growth with a smaller marketing budget. One such example is the Blair Witch Project. A group of film students filmed an amateur horror movie. By setting up an internet campaign devoted to spreading rumors about the fictitious 'Blair Witch', it created a lot of interest for the film. With a budget of $50,000, the movie grossed $250 million worldwide.
According to Jay Levinson, guerrilla marketing emphasizes strongly on customer follow-up rather than ignoring customers after their purchase. Focusing on customer follow-up is a cheaper strategy because the cost of selling to a new customer is six times higher than selling to an existing customer. During a tough economy, it is important to focus on building relationships rather than sales, and aiming at individuals instead of groups. This promotes repeat sales, referrals and increased size of purchase. The use of telephone as a follow-up tool is helpful in improving customer relationships. Email is also another inexpensive tool for maintaining relationships. Emails can be used to direct people to the company website. The site can be then used to provide information and to advance sales.
Honesty is an important attribute when marketing to customers during tough times. When companies show that they are fully aware of the economic situation and why they have priced their products accordingly, this earns the customer's respect. Explaining the current situation and the risks and the steps the company is taking to the customers will give the customers assurance and also maintains their trust. One example is the Las Vegas tourism board. During the 2008 recession, Las Vegas was one of the cities that were hit the hardest. They released an ad campaign showing people they were fully aware of the recession yet, in a dramatic way, showing 'that regular people are coming here and having a blast'. This piqued a lot of interest which in turn led to an increase in tourism to Las Vegas during the recession.


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2008 Grand National Roadster Show - Show Time!
Hot rods from around the country descend on Pomona, California, for the Grand National Roadster Show.
January generally means that most of the country is buried in snow, but out in Southern California, it just means that it's time for that annual pilgrimage of shiny cars to the Grand National Roadster Show (GNRS). This year it was once again held at the Pomona Fairgrounds, and since it's held indoors, even some unseasonable rain didn't slow things down. About 600 cars were on display in and around the buildings of the fairgrounds and PHR was there with our cameras to capture some of the glittering rides.
While the main component of the show is street rods, there were still plenty of musclecars on display including our very own '68 Camaro Bad Penny. There were also appearances by some fullsized Hot Wheels cars and the coffin-shaped dragster from the vintage show The Munsters. Topping off the day was the awarding of the America's Most Beautiful Roadster (AMBR) trophy. This is where the best roadsters battle it out for top honors. This year's winner was the champagne-colored '32 highboy built by Scott's Hot Rods.


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College of Charleston men's basketball head coach Bobby Cremins announced his retirement in a press conference held on Monday afternoon at TD Arena.
The 64-year-old coach spent six seasons with the Cougars amassing the third-most coaching victories in school history with a 125-68 (.648) record and leading them to the quarterfinals of the Postseason NIT after capturing the Southern Conference regular-season title in 2011.
Prior to his announcement, Cremins ranked 14th among active NCAA Division I coaches in career victories (579) which currently stands as the 46th-most all-time in NCAA history ahead of former legendary Cougar head coach John Kresse (53rd, 560), his mentor and former coach Frank McGuire (56th, 549) and Lou Carnesecca (61st, 526).
"Being able to come back to coaching here at the College has truly been one of the most rewarding experiences of my life," said Cremins, who retired in 2000 after 19 years as the head coach at Georgia Tech from 1980-2000. "In 2006, after being out of coaching for six years and assuming that I would never coach again, I came here not knowing what to expect. It didn't take my wife, Carolyn, and I long to fall in love with The College, our incredibly city and the wonderful people who live here."
There is not a coach in the country who combined experience, development and caring as much as Cremins. He mentored 25 players who were drafted or went on to play in the NBA, coached in an NCAA Final Four and was twice named National Coach of the Year by the media and his peers.
"Our basketball success under both John Kresse and Bobby Cremins has helped to boost the exposure of the College and help it become the national institution that it is today," CofC President P. George Benson said. "Fortunately, Bobby will continue to be a part of The College – he'll still be on our team. Going forward, Bobby will help Joe Hull, our Institutional Advancement team, and me build relationships for the College and raise much needed funding for athletics and academics. He will continue to represent the College of Charleston."
Over the last six years, the Cougars have made three postseason tournament appearances including last year's memorable NIT run. CofC also made three Southern Conference championship game appearances, posted four 20-win seasons and produced the program's first NBA Draft pick since 1997 in current Los Angeles Lakers guard Andrew Goudelock.
"In six years, short of an NCAA bid, we have accomplished everything we wanted to," said Cremins, who significantly improved the program's graduation rate and academic progress during his tenure. "We've been to the (SoCon) finals three times and I look forward to the day when we win it all."
Off the court, Cremins has been the face of the College and active in the Charleston community speaking regularly to youth groups, clubs and other organizations. He also devoted a lot of his time to national organizations such as Coaches vs. Cancer and the Jimmy V Foundation.
"Working with Bobby these past several years has been one of the genuine privileges of my professional career," said College of Charleston Director of Athletics Joe Hull, who says a national and thorough search will begin immediately to seek the best coach available.


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Web-Extra was add as a category to keep you informed about interesting events and topics in your region.
something that is added especially to make a product, service, etc., more appealing
: a person hired to act in a group scene in a movie
Full Definition of Web-EXTRA
a : a special edition of a newspaper
b : an added charge
c : an additional worker; specifically : one hired to act in a group scene in a motion picture or stage production
d : an attractive addition or accessory : frill
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Tower Perennial Garden has a fabulous collection of hardy perennials, but also stocks shade and flowering trees, shrubs and hedges, evergreens and conifers, exciting annuals, grasses and hardy bamboo, herbs and heirloom vegetables, and a broad selection of deer resistant and drought tolerant plants.
We have all you need for any garden. Should you have a large project and require 50 of the same tree, just call. We can also obtain special orders for you. Browse the gallery below for inspiration, but remember, we have thousands of selections and these are just a few.
We Carry..
- Perennials
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- and lots more…
Vegetables, Herbs, Berries and Grapes
Tower Perennial Gardens offers a nifty assortment of edibles: vegetables, herbs, berries and grapes. We select unique and special varieties to raise the bar on your cuisine and please the taste buds of your family and friends. Check out blueberries, raspberries, table and wine grapes, squash, pumpkins, artichokes, rhubarb, edible flowers…too many to list, and of course, parsley, sage, rosemary and thyme. Our heirloom tomatoes are sold at super size…many with fruit so you harvest sooner!


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JRuby: State of the Art
Location: Pavilion 9 - 10 Level:
JRuby has made Ruby on the JVM a reality. It has also opened up a whole new world of opportunities to Ruby and Rails developers. Built atop a world-class VM, JRuby has an easier path to excellent performance. The ability to access Java libraries expands Ruby's reach and potential. And the lack of agility in the old-school, "enterprisey" Java world means real opportunities for Ruby and Rails developers. JRuby is here to stay.
Since last year, JRuby usage has grown tremendously. We've also published more than a dozen releases, fixed hundreds of bugs, and committed thousands of revisions. In this session we'll update you on JRuby performance in real applications, show you what real people are using it for like GUIs and games, and demonstrate how JRuby is improving the Ruby world.
Charles Nutter
Engine Yard, Inc
Charles Oliver Nutter co-leads the JRuby project and is one of the three core developers. He joined Sun Microsystems in September 2006 and has since worked to improve and advance JRuby and other dynamic language support on the JVM. Charles has developed in Java for the past decade as well as having written Windows and .NET applications. Before coming to Sun, Charles was a lead Java EE architect, and now hopes to make dynamic languages ready for enterprise Java platform development.
Thomas Enebo
Engine Yard, Inc.
Thomas is a core developer of the JRuby project and he is also an employee of Sun Microsystems. Tom has been using Java for over a decade and Ruby over half a decade. At Sun, he is working to make JRuby a piece of software that will capture the hearts and minds of Ruby and Java developers everywhere. Tom is also working to make Ruby a first-class citizen on the JVM. Tom, along with Charles Nutter, will be writing a book on JRuby this year.
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Great talk on the current state and the future of JRuby.
Great talk. Nice to see how effortlessly Ruby 1.9 is supported. Thanks for getting the JRuby 1.3 release ready.
Really good, had a natural flow with the right amount of "live" examples.
Great session provided enough information to peak an interest in using jRuby.