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Adidas-reebok merging
Superb online marketing strategy
The organization used the
technique associated with reinventing it's manufacturers to be able to obtain marketplace reveal. To be able to
improve it's Reebok manufacturer, the organization launched a brand new road influenced item
selection, RBK, within 2002, then a highly effective online marketing strategy that
transported in to 2003 as well as 2004.
Throughout 2003/2004, the actual Reebok item choices
produced wholesome sell-through overall performance from list. Together with reinventing
manufacturers, the organization launched brand new advertising strategies to advertise all of them. In order to
assistance the actual RBK item Reebok produced the advertising campaign titled Reebok's
"Sounds as well as Tempo associated with Activity, inch that combines songs as well as amusement along with sports activities
as well as overall performance. The actual mixture of appropriate items along with a brand new advertising
marketing campaign enhanced the actual overall performance from the Reebok Manufacturer within the sports niche
funnel associated with submission. Reebok offers accomplished good marketplace reveal evaluations
within the crucial sports niche as well as sports stations associated with submission
(as associated with Oct 2004).
Celeb connected
The organization broadened it's item choices in to
much more way of life as well as overall performance groups, presenting brand new item sections with regard to
both NBA as well as NATIONAL FOOTBALL LEAGUE, such as NBA as well as NATIONAL FOOTBALL LEAGUE shoes, traditional way of life clothing
as well as overall performance equipment with regard to off-the-field actions. Reebok backed numerous best
sports athletes within tennis games; Andy Roddick as well as Venus Williams; in addition to songs superstars Jay-
Unces, Pharrell Williams as well as 50 Penny. Yao Zing's effect within the Hard anodized cookware marketplace is actually
greatly vital that you Reebok. Affiliating by itself in order to this kind of internationally famous
celebs improved the organization title amongst a variety of client organizations.
Powerful ladies field
A different one associated with Reebok's
talents had been it's achievement within the ladies field. The marketplace with regard to ladies
tennis shoes is actually bigger than which with regard to males, sales for approximately 46% as well as 40%
from the sector's worth respectively. Within quantity conditions, the actual ladies field had been
much more essential, 46% when compared with 35%. Reebok's marketplace reveal associated with ladies
sports footwear product sales had been close to 35%, and it has already been increased through it's 'It's The Female's
World' advertising campaign.
Weak points
'Classics' below fireplace
The organization experienced arrive below
fireplace through it's competition within the classics division. Previously Reebok offers
managed this particular footwear class without having a lot competitors, nevertheless businesses this kind of
because Nike as well as Adidas had been picking out their very own 'classic shoes'. Reebok had been
nevertheless the marketplace frontrunners for the reason that region however the space held narrowing.
Reduced marketplace reveal within clothing
Reebok managed just
regarding 1. 4% from the clothing marketplace. This particular presented an issue whenever squaring upward along with
it's brutal rival, Nike. The actual shoes market's development had been delaying. Sports
clothing provides range for any bigger and much more varied selection of items, maintaining
the marketplace fast paced. The actual clothing marketplace had been two. four occasions bigger than the actual
shoes marketplace. Nike required cost presently there, using its revolutionary styles, as well as
agreements along with sports activities groups as well as companies around the world.
Threat associated with stockpiling items through merchants
or even purchased ahead of time product sales, symbolized close to 60-70% associated with Reebok's company.
It's already been useful in order to Reebok previously; nevertheless 5 from the corporation's
manufacturers which signify close to 60% worldwide marketplace reveal might lead to difficulties within
the near future. Futures development with regard to these types of 5 manufacturers had been close to 9. 5% on the dollar-
weighted foundation. This particular development had been amazingly quick. Reebok needed to be cautious because
merchants might be purchasing a lot more than they are able to market. This particular could cause the
unexpected stop within purchases, departing the organization along with big stocks along with a
reduction in product sales.
Improve typical footwear cost
Reebok's typical cost
for each footwear within sports shoes shops, that take into account close to 15% from the
marketplace, had been substantially less than typical. It's typical cost for each footwear is actually $45,
in contrast to a good electric outlet typical nearer to $60. The business's less than typical
footwear cost is actually partially because of the higher portion associated with fundamental items offered, that
is actually by itself partially due to it's conventional placement within the ladies field.
This particular remaining lots of room for that organization in order to muscle mass within upon more expensive product sales,
because it's items as well as marketing initiatives enhance. In addition to increasing manufacturer
attention, Reebok's sponsorship offers assisted the organization improve it's typical
product sales cost.
Pull interest towards brand new technical
Reebok experienced began building it's item to create
this more contemporary and it has spent seriously within additional technologies to improve it's
footwear. Reebok experienced a great deal to achieve from the ongoing expense within much more
highly sophisticated, high quality items. Within 2003, the organization launched brand new
trendy as well as highly sophisticated items associated with brand new incorporated
advertising applications. These types of shown a good improved as well as notable vector logo design that
scarves to the actual Expert sports athletes putting on these products about the area. This particular
personalisation produced a genuine point-of-difference because of its overall performance items as well as
ought to assistance to produce customer curiosity from point-of-purchase. These items
tend to be backed from list having a brand new overall performance advertising campaign, that
uses the actual sports athletes and also the vector logo design within brand new as well as innovative methods. This particular
marketing campaign incorporated tv, printing as well as in-store advertising deals.
Motivate a powerful manufacturer drive within European countries
The organization
prepared to improve it's Western marketplace, prospecting brand new administration expertise as well as
starting a good intense plan in order to regionalise e-commerce making use of the
constant manufacturer picture all through European countries. Reebok performed single item,
advertising, as well as product sales methods throughout just about all edges within European countries, therefore
showing the actual Reebok Manufacturer inside a much more appropriate as well as constant method.
Take advantage of Nike's insufficient much talked about sponsorship
the actual planet's the majority of prosperous sportswear manufacturer as well as shoes maker battled
in order to fill up the actual emptiness vacated through Jordan. It was the very first time inside a lengthy
period which Nike didn't come with an prestigious sports activities celebrity in order to spearhead their own advertising
generate. It's remaining a good starting with regard to the kind of Reebok in order to take advantage of,
especially within the golf ball industry. The organization required the actual Chinese language feeling
through Nike, Yao Ming, wishing to improve marketplace reveal through 10% in order to 30% through 2006.
More than dependence upon shoes
product sales
Shoes is actually Reebok's biggest department and also the organization
depends pretty seriously about the shoes marketplace. Which was the aggressive area
going through a lot reduced development compared to within prior many years as well as, like the majority of additional
suppliers, Reebok experienced it need to do much more to improve product sales. Reebok experienced additionally
to keep yourself informed how the marketplace with regard to more costly shoes had been delaying. This may
eventually pressure costs lower, ought to this particular pattern carry on for any substantial
time period. Using the organization therefore dependent upon shoes, this risked deficits,
while additional rivals for example Nike may drop back again on the clothing department.
Diverted through historic marketplaces
unique achievement stemmed in the ladies aerobic exercise marketplace within the 1980s. It's
because turn out to be obvious how the organization offers shied from it's origins. Reebok's
ladies items signify just 25% associated with it's sports clothing quantity. The actual ladies
clothing field really makes up about close to 40% associated with business product sales, that
shows that Reebok risked dropping away within the crucial marketplace which changed all of them
right into a worldwide organization.
Possibly costly brand new item
Till lately Reebok hadn't centered on possibly the actual
mens or even the actual ladies clothing marketplace for quite some time. Prior to it may develop
product sales considerably in this region, this needed to instil self-confidence back to
customers that it's proficient at generating a lot more than simply 'classic shoes'. This particular
procedure could've shown to be each time intensive as well as pricey.
Adidas-Reebok SWOT Evaluation (After the actual merger)
- Much more items with regard to various
- Improve within manufacturer product line
- ?Acclivity within marketplace
- ?Now each top as well as center listed marketplaces tend to be protected.
- Discussed R&D, Patents, technologies & improvements
- Varying ideals amongst administration
- Intricacy associated with becoming a member of 2 business ethnicities
- Each businesses
fit in with various nations
- Decrease in expenses
- Reduced competitors
- Cross-over
marketing through backed sports athletes
- Key in in order to brand new market/Segments
- Nike.
- Nike's feasible
purchase associated with The puma company.
- Threat associated with cannibalisation between your 2
individual manufacturers.
- seventh 03, 2007 -Adidas Group's slogan is actually "Impossible Is actually Absolutely nothing. inch However
because the Absolutely no. two sporting-goods producer introduced within July, 2005, it might
click upward competitor Reebok with regard to $3. 8 million to achieve the stronger ground within the Ough. Utes. as well as
problem marketplace innovator Nike (NKE), the organization offers however in order to show how the combination
- Accurate in order to it's rule, nevertheless, Adidas states it is rushing flat-
away to create it's tie-up along with Reebok a success. The organization offers shut industrial facilities
within Philippines and it is repositioning the actual Reebok manufacturer in order to broaden it's attractiveness. "Our
concentrate this season is going to be upon obtaining Reebok back again on to a rise monitor, inch Adidas
Leader Herbert Hainer stated inside a declaration. "It's likely to take some time,
however we are relocating the best path. inch
- Included in which proceed, the actual
organization is actually ramping upward it's product sales as well as advertising initiatives. It is decreasing dependence
upon low-traffic, shopping-mall-based shops as well as putting Reebok clothing as well as
shoes within higher-end shops as well as bigger sporting-goods endeavors.
Adidas has additionally recruited celebrity NATIONAL FOOTBALL LEAGUE quarterback as well as Extremely Dish MVP Peyton Manning,
celebrity Scarlett Johansson, along with other well-known encounters to assist release a number of
services prepared within the 2nd one fourth.
- The organization states this
needs these types of initiatives to improve product sales from the Reebok manufacturer this season within the
"low-single-digit" variety. Adidas needs it's major border within 2007 to become in between
45% as well as 47%, because of "improvements in most 3 manufacturer sections. inch For that
team, the organization needs product sales within 2007 to develop within the "mid-single-digit"
- Item
overall performance quality
- Cost overall performance quality
- Transactional quality
- Romantic relationship quality
Weak points
Publish merging overall performance
A good yearly statement made by Interbrand (2006), within
co-operation along with BusinessWeek, position the very best 100 worldwide manufacturers implies that
Adidas had been rated 71st as well as Nike 31st. The actual position is dependant on manufacturer worth,
that is understood to be "the buck worth of the manufacturer, determined because internet existing
worth, or even the current worth from the income the actual manufacturer is actually likely to produce within
the actual future". Considering the fact that this particular places each manufacturers in front of companies for example
Spend, Porsche, as well as style manufacturers for example Armani, Burberry as well as Levis, this
indicates the effectiveness of both manufacturers. Certainly, Adidas as well as Nike would be the just
sportswear businesses within the best 100 worldwide manufacturers. The actual jobs from the 2
businesses throughout the prior 5 many years have been fairly steady, along with
Adidas rated from 70th, 68th, 67th, 69th, as well as 71st in between 2001 as well as 2005
respectively, as well as Nike rated from 34th, 35th, 33rd, 31st as well as thirtieth within the exact same
time period.
Client devotion is a main concentrate associated with proper advertising
preparing while offering an essential foundation with regard to creating a environmentally friendly aggressive
benefit ? a benefit that may be realized via advertising initiatives. It's
documented which educational investigation upon devotion offers mostly centered on dimension
problems as well as correlations associated with devotion along with customer home inside a segmentation
Numerous research happen to be carried out upon manufacturer devotion. Nevertheless, within
these types of whole research manufacturer devotion (e. grams. replicate purchase) may be calculated
in the behavioural element without having thinking about the cognitive elements. Nevertheless,
manufacturer devotion isn't an easy uni-dimensional idea, however an extremely complicated multi-
dimensional idea. Nevertheless, it doesn't explain the actual strength associated with manufacturer
devotion, since it excludes the chance that the customer's mindset might be
damaging, even though he/she is actually producing replicate buys. When this occurs, the actual
customer's manufacturer devotion will be shallow as well as short ? grounded.
Following cautious evaluation customer non-durables statement (based about the ASQ
Evaluation associated with High quality & Client satisfaction Along with Production Non-Durable
Goods), all of us assume how the purchase associated with Reebok through Adidas and also the
problem with regard to Adidas/Reebok?a mixture of different company
cultures?would end up being to keep high quality since it efforts to visit toe-to-toe along with
product sales innovator Nike. The actual purchase had been finished at the conclusion associated with The month of january 2006
with no problem so far as Reebok's recognized high quality. The two. 4% obtain through Reebok
which one fourth, in conjunction with an identical visit Nike, places Adidas-Reebok recognized
high quality securely in front of Nike. ?
Nike additionally stumbles within
assessment in order to Adidas-Reebok when it comes to worth. Individuals are more likely
to think these people obtain worth your money can buy allocated to Adidas-Reebok when compared with Nike.
As well as even though Adidas-Reebok catches the considerably greater client devotion
rating compared to Nike, each businesses tend to be susceptible about this rating ? along with Nike
publishing the cheapest as well as Adidas-Reebok the 2nd cheapest client devotion represents
associated with the production non-durables businesses.
In contrast to the meals
digesting section, exactly where production abilities signify primary expertise associated with
the company, the actual tennis shoes segment's primary expertise tend to be making,
advertising as well as disbursing worldwide manufacturers. Production is nearly completely carried out
through subcontractors working mainly within nations exactly where your time expenses tend to be reduced.
With this company atmosphere, as well as the typical problems associated with
provide string administration (at that Adidas as well as Reebok each excel), there's the actual
additional problem associated with dealing with interpersonal obligation problems for example reasonable
your time methods as well as secure operating problems within ethnicities different through
america. The corporation's overall performance in the region associated with interpersonal obligation
could also impact exactly how customers see the caliber of the business's items,
because these types of problems tend to be associated with developing issue to a lot of customers. Whilst each
businesses possess created advances in this region, they've been constant focuses on associated with
critics, and also the higher presence of those problems might bring about the very fact
how the tennis shoes class has got the cheapest recognized high quality rating amongst
just about all production non-durables.
Nike, the marketplace innovator, about the additional
hands, offers applications in position to supply oversight associated with operating problems as well as
human being privileges problems along with controlling provider manufacturing high quality from it's
agreement producers. Initially utilizing third-party screens, Nike right now deals with
these types of features in house. The organization steps it's efficiency having a
well balanced scorecard which includes conformity steps along with price,
shipping, as well as high quality steps. The organization is becoming a good recommend with regard to getting
in to much better position the actual rules associated with carry out of numerous conformity as well as checking
With regard to businesses how big Adidas as well as Reebok, checking
could be a main task. Adidas-Reebok brand new organization agreements along with 41
shoes production vegetation as well as an additional 543 clothing production vegetation.
Adidas-Reebok had been the very first shoes plan to become certified through the Reasonable
Your time Organization.
The actual tennis shoes business drops 1 % in order to seventy six,
pulled lower mainly through the overall performance associated with Nike. Reebok as well as Nike had been linked within
final year's dimension, however they possess relocated within reverse instructions through equivalent
quantities this season. Reebok climbs four % in order to 81, whilst Nike ended up in order to seventy two. The actual
6 stage benefit Reebok likes more than it's closest rival is actually abnormally
big in a business, exceeded just through Search engines searching motors, auction web sites within
Web online auctions, as well as Wachovia within banking institutions.
Reebok's purchase through Adidas
might have led in order to Reebok's improve within fulfillment. The actual mixed manufacturers
resulted in the close to doubling associated with Ough. Utes. product sales, rivalling Nike within marketplace reveal. Cost
raises eroded fulfillment over the business this past year, however this season
Reebok includes a big benefit within worth your money can buy because recognized through it's
Adidas-Reebok Client Romantic relationship Administration
Adidas-Reebok brand new organization is actually generating long term achievement through
interesting customers along with distinctive interactive item methods as well as satisfying
point-of-sale encounters. Adidas as well as Reebok manufacturers should be aggressive with this
atmosphere exactly where customers help to make their own last buy choices depending on
accessibility, comfort as well as width associated with item providing.
Presently there
tend to be good examples exactly what Adidas-Reebok has been doing:
Adidas Team web site provides their own
possible client likelihood in order to move within about the item and to observe complete
info actually it's technologies. Customer may also select color as well as dimension
very easily, the web site additionally provide item choices through customer conduct.
Reebok offers provided low cost with regard to particular item or even marketing within their
web site.
Procedure for purchasing is very simple as well as clear to see through client. Adidas-
Reebok offer their own web sites along with item monitoring as well as accounts controlling,
to ensure that client containers very easily monitoring their own purchase as well as or even evaluation their own trolley.
Within controlling
their own romantic relationship along with customer, Adidas-Reebok provides all of them providers in order to
sign up their own e-newsletter. Client may get in touch with Adidas-Reebok via simple
actions and when these people are not pleased with the merchandise, they are able to reimbursement this and also the
process associated with reimbursement is actually described within their web site.
In order to handle
their own connection along with little store , Adidas-Reebok provide "Affiliate
Program" giving all of them process to obtain fee within product sales.
The actual Adidas
Team, using its broad range of products, is actually questioned through a good
growing individualisation associated with need. There's a inclination in the direction of a good
encounter economic climate, the style alignment, as well as, most of all, a brand new
understanding of high quality as well as performance which needs long lasting as well as dependable
items related precisely towards the requirements from the purchaser. Customers along with
growing buying energy tend to be progressively trying to convey their own
character by way of person item option. Consequently, Adidas had been
pressured to produce item programs by having an growing quantity of variations. This particular
improvement can make predicting as well as planning Adidas harder than ever before.
The end result? Higher overstocks, a growing style danger, a massive provide
string intricacy, and also the requirement to supply frequently big discount rates to obtain free
associated with undesirable items. Adidas realized which applying made-to-order
production, rather than made-to-stock version manufacturing, might be a
guaranteeing choice to handle the expense associated with version surge as well as wide item
assortments. Adidas' administration panel chose to mind in the direction of bulk
customisation (MC). The actual program improvement were only available in the actual mid- 1990s,
leading to the actual bulk customisation item variety mi Adidas. It had been released within
check marketplaces within 2001, as well as launched, on the broader size, within 2002. The actual program
offers customers using the chance to produce distinctive shoes for their
precise individual specs when it comes to match, perform as well as style within
specialized stores or even from chosen occasions. The actual footwear can be found within
chosen marketplaces MC is visible in the Adidas viewpoint because a technique for
enhance each it's functional overall performance and it is aggressive placement through
supplying greater client worth. Through researching the market research as well as client
studies we all know which customers adore the machine, as well as help to make visits in order to
purchase footwear. Additional advantages in order to Adidas tend to be layed out within the container beneath. Nevertheless,
these types of advantages arrive in a price, because MC additionally provides numerous problems. This particular
procedure is known as the actual elicitation of the bulk customisation program. The actual provider
needs to connect to the client to acquire particular info in order to determine as well as
convert the actual clients' desires and needs right into a cement item
standards. Nevertheless, rather than hearing the client, in several
instances clients tend to be carrying out this particular style (configuration) exercise through
on their own on the device given by the maker. The actual promoting procedure becomes
right into a co-design procedure.
The actual sportswear marketplace could be split up into 2 individual
marketplaces: sports activities clothes as well as sports activities shoes. The actual mass-market with regard to sportswear
at first created within the 1980's using the development from the instruction footwear marketplace.
It was at first handed away like a trend. Nevertheless, throughout the past due 1980's as well as within
the actual 1990's, the actual sportswear marketplace increased quickly. Within the earlier 1990's, the actual sports activities
clothes marketplace overtook sports activities shoes, as well as because the earlier 2000's, there's
already been a stable product sales percentage associated with 70% clothes in order to 30% shoes within the general
sportswear marketplace. In between 2000 as well as 2004, the entire sportswear marketplace increased through
sixteen. 2%. Nevertheless, in those times, product sales associated with sports activities clothes increased eighteen. 9% within
comparison in order to sports activities shoes, that increased through 10. 4%. Among the causes of this particular
is actually which cost deflation associated with 13% happened in between 2000 as well as 2004, that urged
customers to improve the amount of clothes as well as sets associated with shoes these people purchase
every year.
Customers associated with sports activities clothing in america as well as their own socio-
market information
The actual Keynote Statement about the Clothes as well as
Shoes Business (2006) exposed that the essential attribute associated with
sportswear customers may be the prejudice in the direction of males, as opposed to the majority of clothes as well as
shoes marketplaces exactly where ladies save money and purchase more often. The study
carried out through NEMS Researching the market study with respect to Keynote (2006: 93) discovered
how the most favored electric outlet with regard to purchasing sports activities, leisure time or even informal clothes
or even shoes had been the sports activities store, along with 55% associated with customers saying this particular. The actual study
additionally discovered which sports activities stores had been utilized by 72% associated with 16-19 many years olds, 49% associated with 20-24
12 months olds, as well as 72% associated with 25-34 12 months olds.
More information concerning the
socio-demographic information associated with purchasers is actually offered within the subsequent desk:
Just about all
thirty six
Through intercourse
thirty six
thirty six
Through grow older
fifty nine
forty eight
forty five
thirty seven
sixty four
twenty three
twenty two
twenty one
Through interpersonal quality
thirty six
forty eight
At the
twenty nine
twenty five
The study associated with customer behaviour in the direction of sportswear had been
carried out through BMRB Entry, with regard to Keynote, within 06 2007. Based on the
consultant test of just one, 016 grown ups, the important thing results had been:
? 36% associated with
participants thought which sports activities manufacturers such as Nike or even Adidas provide much better
high quality compared to other clothes or even shoes;
? 58% associated with participants within
the actual twenty five ? thirty four age bracket thought which sports activities manufacturers such as Nike or even Adidas provide
much better high quality compared to other clothes or even shoes;
? Within 2006, whenever
requested that manufacturers customers experienced purchased within the last 12 months, 36% experienced purchased Adidas,
39% experienced purchased Nike, as well as 31% experienced purchased Reebok;
? Within 2004, whenever requested
that manufacturers customers experienced purchased within the last 12 months, 40% experienced purchased Adidas, 44%
experienced purchased Nike, as well as 36% experienced purchased Reebok;
? Within 1998, whenever requested that
manufacturers customers experienced purchased within the last 12 months, 48% experienced purchased Adidas, 37% experienced
purchased Nike, as well as 35% experienced purchased Reebok.
There's also a brand new pattern within
customer conduct as well as ladies are becoming a larger impact in most purchasing
choices as well as increasingly more businesses understand this particular as well as refocus their own
marketing in the direction of ladies. This particular, in addition to their own elevated curiosity with regard to sports activities,
ought to help to make ladies a clear focus on with regard to Adidas-Reebok as well as their own marketing.
Ladies have the effect of regarding 80% associated with person customer investing plus they
may consequently no more end up being overlooked with a make of Adidas-Reebok dimension. In the event that Adidas
really wants to appeal to ladies to purchase their own items they've to make certain that their own
manufacturer is actually attractive to ladies too.
A good currently current manufacturer could be
tougher in order to sex because the customer may have preconceived thoughts. Consequently
the client must be persuaded as well as learn how to link particular ideals using the
manufacturer as well as alter currently arranged ideals. Conversation as well as marketing possess
the ability to produce organizations having a manufacturer as well as help to make the actual manufacturer much more
fascinating towards the customer. Ladies tend to be more vunerable to marketing compared to males
tend to be which can make marketing a great device whenever attempting to alter the actual
ideals of the manufacturer. Exactly what ladies would like in order to find appealing possess transformed significantly
over the last years. In order to get in touch with ladies as well as to be successful, Adidas-
Reebok needs to realize these types of modifications as well as adhere to the marketplace improvement therefore
which their own conversation could be modified towards the "modern" lady.
and also the ideals these people provide towards the customer have grown to be increasingly more essential
in order to each businesses as well as customers. All of us believe that Adidas primarily produced the actual Stella
McCartney collection to not market clothing, however to construct their own manufacturer. The actual ideals through
this particular collection may drip more than not just towards the additional Ladies selections however towards the
manufacturer in general.
Through selecting Stella McCartney like a collaborator, Adidas
tend to be going for a short-cut to the awareness associated with ladies. They could follow
the actual manufacturer organizations which are associated with Stella McCartney as well as combine all of them
using their personal manufacturer organizations. This isn't uncommon with regard to businesses to complete as well as
all of us believe it'll end up being really efficient. Each Adidas as well as Stella McCartney
tend to be manufacturers including quite strong ideals.
Adidas is famous for his or her
hi-tech practical clothing and also the recognized high quality is actually higher. Stella
McCartney is really a trendsetter as well as well-known on her styles, the actual mixture of the actual
2 manufacturers as well as their own manufacturer organizations is extremely fascinating as well as certain to obtain
interest. Adidas phone their own brand new placement "perfect blend associated with overall performance as well as
style". The shoppers which really feel devotion in the direction of Stella McCartney will probably
move which devotion towards the brand new collection which increases the actual threshold with regard to
and also the positivism in the direction of Adidas.
To be able to additional evaluate regardless of whether
or even not really Adidas' purchase associated with Reebok led to the environmentally friendly aggressive
benefit more than competitor as well as present business innovator, Nike, a person evaluation
should be developed. 1 manner in which the actual merging is meant in order to result in the
environmentally friendly aggressive benefit is actually through growing the quantity of publicity associated with
both manufacturers internationally. This particular improve within publicity happened via a bigger
submission string made from mixed assets from the 2 businesses. ? ?
Adidas-Reebok technique in the direction of customer purchasing
In order to differentiate by itself in the
competitors, every organization is promoting unique associations along with extremely
recognisable companies as well as people. Reebok experienced the actual unique privileges in order to
marketplace it's items for that NBA, NHL, NATIONAL FOOTBALL LEAGUE, and also the WNBA. Likewise, Adidas experienced
acquired agreements along with expert Western football night clubs for example Chelsea,
Bayern Munich, Actual This town, as well as AIR CONDITIONING Milan. However, with no
set up celebrity, Nike's present endorsements absence the actual impact these people as soon as
kept along with the kind of Jordan. "At as soon as, practically not one from the
present NBA superstars put on Nike. During my eye, because of this , Nike had been ready
to invest a good crazy amount of cash to have an 18-year-old, inch statements Adidas BOSS
Herbert Hainer.
Whilst there are lots of feasible paths in order to take advantage of within
conditions associated with product sales possibilities with regard to these businesses, the marketplace is actually extremely
segmented so that it's essential for the actual 3 to interact within focus on
advertising. For instance, with this marketplace associated with tennis shoes, a company may possibly
provide a good all-purpose cross-trainer footwear or perhaps a running footwear along with a golf ball footwear.
? As the cross-trainer footwear offers wide attractiveness for those customers it doesn't
fulfill any kind of customer's requirements particularly. In comparison, the actual running footwear as well as
golf ball footwear mixture may every fulfill a specific marketplace section however
may have moderate attract another section. This is actually the stage in which the
specific businesses should choose whether or not they may separately adhere to
a distinct segment marketplace or perhaps a full-line technique . To make this particular choice,
the actual companies should consider the price of providing one more item and also the
income produced in so doing.
Through making use of Porter's universal methods
construction (previously discussed), the techniques utilized by Adidas-Reebok in order to
contend with regard to clients in the market turn out to be very easily obvious. Whilst each Nike
as well as Adidas utilize a difference technique to appeal to it's clients,
Reebok focuses it's initiatives on the wide price technique strategy. The actual
difference technique from the 2 businesses, Nike as well as Adidas, is visible within
motion through analyzing the different shows associated with each these businesses. ?
Nike presently includes it's Shox technologies within most of the sports
footwear this creates. All Nike's previous Shox footwear have experienced exactly the same fundamental
system: the four-column Shox device within the back heel with regard to padding along with a
mesh/synthetic top. As well as the Shox technologies, Nike offers electricity costs
on the internet buying through permitting clients in order to personalize their very own footwear via
NIKEiD. com. These types of techniques is visible being an try through Nike in order to distinguish
by itself in the competi


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ps hop on over to sunshine & carousels, where I'm guest posting today with a FUN kite project! <3
Tuesday, February 15, 2011
((oh, sweet joy)) announcement
ps hop on over to sunshine & carousels, where I'm guest posting today with a FUN kite project! <3
19 comments:
These are seriously gorgeous! Love the fabric, colors and design. I'll definitely be ordering one when my bank account stops hating me, hahah.ReplyDelete
Super cute! love the ideaReplyDelete
You are so incredibly talented! Love your designs! You will be incredibly busy sewing dresses from now on, mark my words!!ReplyDelete
Um wow! I love them! I can't wait to order one (or a few)! Yay!ReplyDelete
I'm pretty excited about this :) and yes, it does make me excited for spring (as it's in the 20s and super windy in Boston today).ReplyDelete
look at you! these are so cute! makes me so ready for all this snow to melt!ReplyDelete
dude! you are SO talented. i had no idea :)ReplyDelete
Love your dresses so much!!! Perfect sun dress! Sweet as candies.ReplyDelete
i love these dresses! <3 now i just need the snow to melt.... ;)ReplyDelete
I would love to get a custom dress done by you - perfect for to wear for my bday in May :) I'll email you soon!ReplyDelete
what fun Kim!!! I might just have to splurge, as soon as I drop a few more pounds. Maybe I'll use it as motivation to get my hiney in gear!ReplyDelete
these dresses are so lovely! I'm so ready for Spring, I just need a few weeks to get back in shape before I order one of these little beauties!ReplyDelete
Oh wow. I love these. You're so talented!ReplyDelete
- AnonymousFebruary 16, 2011 at 7:31 AM
Stop! They are adorable! Make me 100, in all the colors of the rainbow!ReplyDelete
Can't wait to get my hands on a farmer's market dress of my own some day! :)ReplyDelete
winter sky rosette frame... oooh lala!!! its adorable! xo jennaReplyDelete
I posted about these cute dresses on my recent blog! I LOOOOVE the blue farmer market one. I'm serious. http://nowoodenspoons.blogspot.com/2011/02/friday-faves-linky-love.html check it out! :)ReplyDelete
These dresses are beautiful, love the colors!ReplyDelete
Ready for Spring is an understatement!
I LOVE these dresses!! I'd have to have it at least knee length though, and it might look silly. :(

subset: commoncrawl


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Saturday, 25 April 2009
April Bluebells
A few weeks ago I had some superb feedback from an Agent who highlighted a number of things, including several plot holes, and I've been mulling them over ever since, working out what I need to change and how. His critique was very astute - a bit of a 'why didn't I do that right first time' moment. It all seems so obvious now!
The thinking is over. Let the edit begin!
Tuesday, 21 April 2009
What makes a good short story?
Having had some success with the short form (9 short stories sold to date plus one reprint) I thought I might share with you some thoughts on the subject.
I think it is a good idea for all new writers to dabble with short stories. It's an excellent way to hone your writing skills and learn the craft. It's also a good place to experiment and try things out. After all, if you try something with a short story that doesn't work you're only discarding a few thousand words, and as you've learned from the experiment it's not time wasted. If, however, you've tried something experimental in a novel length work that hasn't worked ... Well, you don't need me to do the maths for that one!
Another advantage is that when you start to get good at it your can enter them into competitions and submit them to magazines. Before you know it you'll have a writing CV for when you start to tout that novel of yours round the agents. And of course that novel of yours is going to be so much better because you've learned the craft by writing short stories.
So that's two reasons why I think you should have a go at writing short stories. But what is it that makes a short story a good one? Well here are a few of my thoughts on this subject – and I hope your find these tips useful.
1. Stick to a single POV. Multiple POV short stories can be made to work, but if a story can be told from a single perspective it's better to do so.
2. Avoid preamble. You don't have much space so get into the story and your character's head right from the very first sentence.
3. Make every word count – a short story should be tight.
4. Minimise number of settings – try to keep the number of scenes down – only those that the story actually needs.
5. Minimise number of characters – you don't have the space to develop a wide cast of interesting and varied characters, so keep these to the bare minimum.
6. Keep it consistent – this goes for voice and rhythm as well as POV.
7. Finish with a punch – make your last line really memorable to that it resonates with the reader after they have stopped reading.
8. Don't write on beyond the story's natural end – this is so easy to do. Come back to it later and check whether where you have ended it is the best place or whether it would have more impact if you finished it a couple of paragraphs earlier.
9. Edit it – let it rest for a few days, then come back to it with a critical eye. Rewrite if necessary – I've been known to turn a story completely about!
10. And finally enjoy it!! Writing short stories is fun.
Tuesday, 14 April 2009
On the Beach Today
Sunday, 5 April 2009
The Lulu Experiment
The book itself is a perfect bound paperback and I used a photograph of the nearby moors for the cover, since I know how much my father loved those moors. I was really pleased with the quality, and as for my mother, well she was moved to tears – quite literally.
I have since ordered a batch of copies for the other family members and they arrived the other day. I think everyone is going to be really pleased and I think that it makes a lovely tribute to him.


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Now people do not have to google to know me: Vijay
The shooter was on Saturday nominated for the Rajiv Gandhi Khel Ratna award, the country`s highest sporting honour, along with wrestler Yogeshwar Dutt who clinched a bronze in London.
"Now people won`t have to google my name. Suddenly, the world has recognised me, they are thinking that there is someone called Vijay Kumar, he is something," the shooter, who shot the silver in 25m rapidfire pistol event, Vijay told PTI here on Saturday.
On being congratulated for being nominated for Khel Ratna, Vijay said, "I got the honour for the highest achievement in sports. I had spoken to the HP CM Prem Kumar Dhumal from London and he forwarded my nomination."
"Now finally the world has taken note of me as it`s the biggest achievement of my career. Earlier also I have won many medals. I am happy to be honoured," the unassuming shooter said on the sidelines of a felicitation function at the FICCI auditorium.
Vijay has won a staggering eight gold medals in the past two years at various international tournaments, including three in the 2010 Delhi Commonwealth Games.
Even as the celebration continues, the army shooter is set to join work at 16 Dogra Regiment at Mhow. He said his next competitive assignment is the World Cup finals at Bangkok in two months` time.
Fellow marksman and another London Games participant, Sanjeev Rajput said that the shooting team was always confident that Vijay would win the medal once in the final. "He normally plays well in the finals, so we were pretty confident that he would win a medal," Rajput said.


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Baller Move: Add in All Leagues
Analysis: While DMC remains out, Jennings remains a viable starting option. Jennings didn't blow up fantasy scoreboards like he did in Week 9, but he still put up 88 yards on 20 totes, and pulled down 2 balls for another 19 yards. These are solid numbers considering Oakland was losing for much of the game to the Giants. Jennings can be a nice bye week fill-in or injury replacement for as long as Darren McFadden remains inactive, which for now is "indefinitely". Grab Jennings in all leagues off the waiver wire.


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I try to keep this a music blog, but I feel I must vent.
You know clock position, right? "12 O'Clock High"? "Check your six"? Now, more than ever before in my driving, people have been sitting in my five and sevens, which is basically where the blind spot is, and staying there! What's up with that? Are you trying to cause an accident?
Friday, April 25, 2008
Commuting Grrr
Labels: true life
3 comments:
- patrick said...
I've noticed that, too. I don't know if it's a local thing, but man do they ever like hanging just off my rear fenders, especially when I want to change lanes to get to my exit, or to avoid being forced down the wrong exit.
Some time, remind me to describe to you my thoughts about applying the concept community moderation to the problem of idiot drivers.
- Friday, 25 April, 2008
- Unknown said...
Will do. The thought has merit.
- Friday, 25 April, 2008
- Unknown said...
I notice about this time every year that a whole gang of new drivers have passed their driver test and are on the highways.
How do I know this?
When I check my rear view mirror, I see a large pair of Red Lips pressed up against the windshield of the car behind me.
- Friday, 25 April, 2008
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Menorah Medical Center March 02, 2016
Leap Day Babies at Menorah Medical Center
Menorah is welcoming some special Leap Day deliveries today! These new parents share their thoughts on this unique birthday, which comes only once every four years.Learn more about Women's Services at Menorah
Couple Prepares to Welcome Leap Year Baby
See how one Menorah Medical Center patient is planning for a special Leap Day Baby.
Meet Emilia Claire, Menorah's Scheduled Leap Day Delivery
New Parents Molly and Shawn Nordhues wanted their daughter to have a special birthday.
Leap Year Baby Born at Menorah Medical Center
The Walstroms have exciting news to share: The arrival of one of the region's FIRST #LeapDayYearBaby after delivering their third girl at Menorah Medical Center today. She wasn't due on Leap Day, but her family is happy she is here and healthy.


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On today's Beauty post, I would like to talk about the Maybelline mascaras I tried so far (and still had the tubes lying around! haha).
For starters, my lashes are super straight and they don't hold curls that well. So, any mascara that promises curling properties is automatically on my "to try list".
I also like to have some volume and extra length. Basically, I want it all! whahaha
Curl + Length + Volume = happy me!
You may say: try false lashes! Well, I never did that... I'm afraid of an allergic reaction to the glue or that I won't be able to fix it properly or that I can't find the right type of lashes.
So, if you have any advises please let me know in the comment section.
Okay, now on to today's post!
Here are the mascara's I still had around:
- The One by One Volum' Express Satin Black
- The Colossal Volum' Express 100% Black
- The One by One Volum' Express
- Big Eyes Volum' Express
- The Rocket Volum' Express waterproof
(A) My favorite: The Rocket Volum' Express Waterproof
(B) My least favorite: Big Eyes Volum' Express
The reason why (A) became my favorite is that, its brush and formula, does what I need to my lashes, without giving it clumps or whatsoever! The lashes stay curled the whole day due to the waterproof formula. It gives me length as well! It's just a great mascara if you have lashes like mine. The minus of this mascara is that it's very difficult to remove. You really need a dual phase eye make up remover! (this could be a future post!)
|Top: Wand for upper lashes Bottom: Wand for lower lashes
But to me, it's just not practical to have 2 different brushes/formulas for upper and lower lashes. I've got not time for that!
The other 3 mascaras are okay, but I didn't notice anything spectacular about their performance. Perhaps it's my lashes, but they just didn't do anything to me.
Which mascara do you like the most?
Share your thoughts/opinions in the comment section below. I'd love to read them!


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Author: SuperUser Account/30 January 2015/Categories: Blog
Patrick Dealtry, chairman of the British Security Industry Association's Lone Worker Section, discusses changes within the lone worker market as well as organisational best practice when it comes to putting effective safeguards in place to ensure the safety of those working in isolation.
Most of us learned the basics of risk, without being really aware of it, at our mother's knee.
Look before you cross the road
Don't accept lifts from strangers
And so on.
However that is not really enough in today's world where we are long gone from the parental umbrella and exposed to anything life has to throw at us. We have personal responsibility.
Increasingly in the workplace personal responsibility is seen as the job of the organisation rather than the individual. To an extent this is right, but in the case of Lone Workers it must be a combination of the two. The Lone Worker, because they are on their own as far as the organisation is concerned, must also look out for themselves. The Organisation, because they still have their Duty of Care, must give the Lone Worker the tools to do so.
It is a big responsibility for both because while the individual stands in the way of harm, the organisation may lose a valuable employee, at least for a period, and stand accused of failing in its duties. This can have potentially devastating consequences with the threat of legislation and litigation
We know that these events may not happen often, but happen they do and must be taken seriously.
The Lone Worker market
The Lone Worker market got under way in the UK about 12 years ago and we are now seen as leading the world. Among organisations, public and private, the NHS was in the lead in its understanding of the issues and the need to do something about it.
The British Standard for Lone Worker services, BS8484, was issued in 2009 and was a success in that it enabled the highest level of police response, gave structure to the market and provided a yardstick for companies wishing to supply services and organisations wishing to buy them. The NHS played an influential part in developing the standard.
Some facts and terms
Police response
The police will only provide their highest level of response to Lone Worker alarms received from an Alarm Receiving Centre accredited to BS8484 Part 6 which requires a special URN (see below). If not then the alternative is the much slower and less certain 999 system.
Alarm Receiving Centre (ARC)
An ARC is a monitoring centre which is protected physically and electronically with highly trained staff and which meets BS5979 for all sorts of alarm monitoring. For Lone Worker monitoring its also has to meet BS8484 Part 6 where operators have two main responsibilities:
1. Verifying Lone Worker alarms to ensure that false alarms do not get passed on to the police or other response service
2. Managing a verified alarm to completion in accordance with the instructions of the customer
Unique Reference Number (URN)
This is a special Lone Worker URN and is issued by each police force to an ARC against the criteria laid down in Appendix V (for Lone Workers), of their Security Systems Policy.
A standard for suppliers and buyers of Lone Worker services which are based on a device or app. It has 4 main parts:
1. Part 4 for the Company supplying services
2. Part 5 for the device or app
3. Part 6 for the ARC
4. Part 7 for response
Response standard
The recently issued BS7984-2:2014 is for security companies providing Keyholding and Mobile response services and who wish to also provide a response to Lone Worker alarms.
Lone Worker alarm
The ARC operator needs 3 vital pieces of information before managing a Lone Worker alarm; accurate location, identity and personal details and the situation. The situation is normally acquired through an audio link and other information which may come from a timer, pre-alert or man-down function.
Best practice - what to look for
Because the NHS Security Management Service, or NHS Protect as it now is, were involved in the standard's development they have a service which, as far as possible, suits their requirements.
Knowing this and as promoters of Best Practice, NHS Trusts can lead by example and use Lone Worker services that are accredited to the standard.
This shows that Trusts are protecting their Lone Workers and themselves by using services that result from investment in the highest standard of service which they need and which their employees deserve.
There are though a number of items anyone should check when selecting a company supplying Lone Worker Services.
· Accreditations
o Are they accredited to BS8484 Part 4?
o Do they use an ARC accredited to BS8484 Part 6?
o Are their devices or apps certified to BS8484 Part 5?
· Certificates. Suppliers should be able to produce certificates for BS8484 Parts 4 and 6, issued by either NSI or SSAIB as the only two organisations authorised by the police to provide accreditation resulting in their highest level of police response
· Satisfy yourselves that they are financially stable, now and for the term of any contract
· Are they properly insured; check their certificate?
· Does the ARC hold URNs for the police force(s) which cover your area?
· Are staff with access to User personal details security screened to BS7858?
· Do they have an efficient complaints and customer service function?
· If a Smartphone app is being considered, does it work properly on your Smartphone make and model?
· Does the mobile network provide coverage in your area?
· Is training included? How is training for new staff covered? Does training include awareness and how to deal with threatening situations?
· Are management reports supplied?
Additionally it is worth noting that members of the British Security Industry Association Lone Worker Section are accredited to BS848 and are also required to meet ISO9001.
The future
BS8484:20011 will be revised over the next year or so, a process in which the NHS will be invited to share. The process is likely to be evolutionary rather than revolutionary.
That apart, some companies are expanding their services to include workforce safety and workforce management.
Others are:
· Providing web-based monitoring applications that can be viewed from a PC or handheld device
· Venturing into the world of Telecare
· Offering international services
There is a growth in Smartphone applications for operating systems including iOS, Blackberry, Android and Windows. Customers should make sure the app they are proposing to use will work on their make and model of Smartphones.
This blog entry originally appeared on NHS Protect's Keep Safe newsletter .
Number of views (4032)/Comments (0)


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Due to our my experience in working with health and membership organisations the team at the General Dental Council commissioned me to design 10 infographics to use on their website and other publications. The infographics were required to represent the results and data from a patient survey and they had to be designed and displayed in a clear and interesting way.
I embarked upon extensive research in to the dental field and put together a number of creative ideas. The result was beautifully created bespoke dental related illustration with clear and concise data alongside it. The team at General Dental Council had given me a 7 day deadline; however the first concepts were delivered within two days!
The client was very happy with our work describing the infographics as 'Simply Awesome!'


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Castle 4 in 1 Combo
Scroll to product details, material & care and sizing
Click image to enlarge
18'L x 15'W x 15'H
Power Requirements:
1-110 volt dedicated line
This combo works for any type of event: school carnivals, birthday parties, religious affairs, etc. Patrons can bounce, climb, go down a slide and throw a ball into the basketball hoop. Can hold up to 10 kids at a time.
Min. Height Requirement: 30"
Recommended Space Requirements: 5' clearance around the unit
Castle 4 in 1 Combo is an excellent choice for your next party or event.


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BOTSWANA President Ian Khama attacks African dictators Breaking news Read on ZIMBABWENEWSDAY.CO.UK
BOTSWANA President Ian Khama attacks African dictators
BOTSWANA President Ian Khama, the new chair of the South African Development Community has said the region needs to be a beacon for democracy for Africa, and blasted leaders who cling to power.
At a press briefing after taking over the Sadc leadership Wednesday, Khama slated Burundi's President Pierre Nkurunziza whose country has been plunged into violence after he ran for a third-term despite strong domestic opposition.
"It doesn't matter how you got there. At the end of the day, once you sit in the office and you assume all the functions and duties of that office, you are serving your term," he said. "In my opinion, he (Nkurunziza) has served two terms", Khama, whose country has term limits and who is serving his own second and last, said.
Nkurunziza was sworn in at a hastily organised ceremony in Bujumbura on Thursday.
His opponents said he had violated the deal that brought peace a decade ago and limits him to two terms.
His supporters argue that his first term doesn't count because he was chosen by parliament rather than by popular vote.
Khama took over from Zimbabwe's Robert Mugabe at the 35th Summit of Sadc heads of state held in Botswana this week.
Mugabe, now in his seventh -term despite Zimbabwe's economic collapse, is seen as having failed to deal with the epidemic of "third-termism" in Africa and shocked delegates during the last African Union summit in Johannesburg when he suggested there should be no term limits, arguing two terms could feel as short as two weeks.
"It is a democracy, if people want a leader to continue, let him continue," Mugabe – Zimbabwe's only leader since independence in 1980 – said.
Khama and Mugabe have had frosty relations as the Botswana leader has consistently spoken out against what he sees as the veteran leader's autocratic tendencies.
In 2013, Khama condemned the manner in which Zimbabwe's general elections were held in July that year following allegations of widespread rigging and systematic disenfranchisement.
Khama has a reputation for being brash and outspoken.
He broke ranks with the AU on the International Criminal Court's outstanding warrant of arrest against Sudanese President Omar al-Bashir.
Mugabe and other leaders fought to prevent al-Bashir's arrest for alleged crimes against humanity but Botswana publicly condemned African leaders for standing with an oppressor instead of the people. : newsday
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Lynda and Andy Freseth, well-known saddle seat instructors, will conduct a three-day saddle seat training clinic for students and other interested riders Feb. 24-26 at William Woods University.
The Freseths have owned and operated Hollow Haven Farms in Oconomowoc, Wis., together since their marriage in 1990, although Andy had worked there for its previous owner since 1976.
Together the pair has turned out multiple World Champions, including WGC CH Blackberry Delight, WGC CH Callaway's Forecaster, WGC Callaway's Pretty Penny, CH Absolutely Exquisite and CH A Magic Spell.
The clinic will be a training clinic, so instead of just teaching students while they ride, the Freseths plan to instruct them while long-lining and jogging the horses. They intend to train the students in how to train the horses.
The clinic will begin on Friday night with a presentation in the large equestrian classroom at 7:30, followed by a discussion led by the clinicians. This discussion will be free to anyone interested.
The riding will begin at 9 a.m. Saturday. Two students will work one-on-one with Lynda and Andy in each half hour. The Saturday sessions run from 9 a.m. to noon, and 1-4 p.m. Another discussion will be held from noon to 1 p.m., over a pizza lunch in the equestrian classroom. On Sunday the clinic session will run from 9 a.m. to noon.
A $12 audit fee applies for WWU students, and there is a $20 fee for non-WWU students. This includes the pizza lunch.
For more information, contact Laura Ward, chair of the equestrian studies division, at (573) 592-1153, or firstname.lastname@example.com.


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EMMA: Newspaper audiences still up; SMH leading online
The latest lot of EMMA data is in showing newspapers are still up, as the recent Nielsen Online Ratings show the Sydney Morning Herald is leading the online charge.
The amount of people reading newspapers and magazines in their various forms has stayed at its highest for the second consecutive month, according to the latest release of the EMMA (enhanced media metrics Australia) data.
Looking towards the newspapers with the highest total audiences, Fairfax Media's The Sydney Morning Herald and News Corp's Herald Sun and The Daily Telegraph form the top three with the SMH leading the charge at a total audience of 5.4 million.
The latest EMMA data show the Herald Sun with an audience of 4.3 million and The Daily Telegraph with 4.2 million.
While many magazines and newspapers have remained relatively the same compared to the previous month's data, the Sunshine Coast Daily has recorded the fastest newspaper total audience growth overall, posting a 24% audience increase.
"While digital growth is leading the charge, printed newspapers continue to be read on a vast scale. Some 83% of Australians, or 14.7 million people, engage with newspaper journalism every month," Mark Hollands, The Newspaper Works CEO, said.
"They may be keeping up with the major issues of the day via national or metropolitan newspapers, or staying in touch with what is happening where they live via regional or community newspapers."
Meanwhile, over in the online world, Fairfax's Sydney Morning Herald has taken the top place in the Nielsen Online Ratings, growing by 6.5% since the prior quarter.
The latest results include the consumption of site content via a mobile or tablet device, which revealed the 6.5% increase.
The ABC News websites also upped its online audiences by 8.9% since the previous lot of data, with The Guardian and The Couriermail.com.au also increasing by 5.6% and 14.3% respectively.
Looking over at magazine land for the latest EMMA data, the total audience reports show similar results compared to the previous month's data, which had shown magazine readership was up since the quarter prior.
Pacific Magazines' Better Homes and Gardens upped its total audience readership minimally (including tablet and mobile), from 2.765 million in the March set of data to 2.789 million in the April set.
Bauer Media's Australian Women's Weekly dipped from 2.878 million in March to 2.789 million in the April data set.
However another Bauer women's title, Women's Day, crept up from 3.623 million in total audience readership to 3.857 million this time around.
NewsLifeMedia's Taste.com.au also increased slightly from 2.931 million to 3.177 million.
Taste.com.au also found itself as the top ranked site by unique audience for food, with an audience of 2.264 million this time around and an average of 16:31 minutes per person.


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He's Obviously Just Wingin' It
(I serve a customer some food, specifically wings and fries. He approaches me with his meal; two of the wings are badly hidden in the fries.)
Customer: "Hey man, you didn't give me two wings. Cook them again!"
Me:" I'm sure that I gave you the order just like you asked."
Customer: "Yo man, I told you! I have two f***ing wings missin'! How the f*** do you know that I be gettin' all my wings?!"
Me: "I also cook the food, sir."
Customer: "THAT DON'T MEAN NUTTIN!"
Me: "I count before, during, and after food preparation. I guarantee you, you got what you ordered."
Customer: "NO I DIDN'T!"
Me: "Okay, then please explain why there are chicken bones in the fries, and why you have hot sauce on your lips."
Customer: *flips me the bird and storms out of the store*


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The farmer of April, stands firmly upright, having a clear view of the 'Potential' of the healthy leaves, and the lack of life of the wilted leaves. His calmness, his straight body, his self confidence, make him look to my eyes like the Charioteer of Delphi, an ancient statue, whose sight has always been exercising a powerful magnetic force to my attention.
When I first met the Charioteer, I almost fell in love with him. An impulse to be like him, to reach the state of his consciousness, to arrive at an internal Place where I can Be, like he is.
The Charioteer is neither Male nor Female. He has the powers of both archetypes. He stands calm, serene, in his beauty, holding the reins of moving horses. He is moving and still at the same time. He has full control of the chariot, but he is not affected by any externality. He has the ability of a constant connection with an internal source of deep emotions and inspiring thoughts , filtering out the noise of the outer world.
I have an original copy of the bust of the statue, at home, in my sitting room. He is always there, to remind me that my chief feature, the 'Good girl and beggar of acceptance', cannot have any connection with that internal source. When taken over by this group of 'Is', the connection is only with a source of external signals, saying to me 'I approve you', 'I don't approve you', 'I like you', 'I don't like you, 'You deserve my attention', 'You don't deserve my attention'. Then, a very sensitive receiver, can detect all these subtle signals, transmitted by a look, a grimace or a nod coming out from another person.
I have noticed, that the more I appreciate that person, the more sensitive is my receiver. These days, I am watching my dialogues with a colleague of mine, whom I highly appreciate. He is team leader of one of the teams of the business unit I direct. I presented him the idea of expanding our functions into a new area. He was very negative, considering this new venture, very difficult and risky for the reputation of the company. I saw his angry and disappointed face. Ι felt in my stomach, a 'hook', attached to his negative look. Waves of negative energy, were transmitted to me via that hook. I lost myself… A voice in my head, kept telling me 'You are not a good director, you cannot make correct judgments as to the true business risks and opportunities', 'The former director, did it better than you', 'The team leader thinks you don't deserve to be his director'.
The team leader left my office, and I was left emotionally dismantled. I realized what had happened, and decided, next day, to be prepared for a better encounter with him. Indeed, next day, when he sat in front of my desk, I tried to feed a different 'hook'. The 'hook' onto my inner sensation, not the 'hook' onto his emotions. We started talking about the critical subject. I watched him going negative again. But I just watched him, without being affected by his grimaces. I felt compassion to his fears. Speaking slowly allowed me to preserve my divided attention, half to my 'center', half to the actual problem. I knew that the only way to take a correct business decision, was to focus on the problem, analyze all its parameters, and assign some specific tasks. I had a deep trust, that if I give enough time to investigate this opportunity, the correct decision would come out naturally. The team leader left my office, still negative, but I felt a sense of freedom. I was freed from the 'beggar of acceptance', from the sensitive receiver, from the 'hook' to the other's emotions. This freedom made me more compassionate, because I could feel how my colleague felt, without the noise of the 'judging voices'.
Looking back at this experience, I am wandering, how did I manage to break that 'hook' felt in my stomach?
Maybe because the divided attention in two directions, doesn't allow a third direction. Maybe because there is someone in me, who already has many similarities with the Charioteer, someone who has a deep conviction that every person is of value, no matter his capacities and talents. Someone in me who feels safe, no matter the external conditions.
My Charioteer, standing upright, calm, and beautiful, inspires my internal farmer, who seeks for healthy leaves… Now I know that these leaves are often hidden behind 'hooks' that have to be removed.


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November 24, 2017
Kana Tv Mobile Application Live Streaming
Kana Tv is one of the most popular Ethiopian entertainment Tv channel. From this time on, you don't need to go to your Tv to watch Kana Tv programs. Instead, you can directly watch any live program of Kana Tv directly on your android mobile device. Kana Tv Mobile Application Live Streaming is now available


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L'instant Champagne Gift Box
- Availability: 100
- Reward Points: 10
- Model: 126676
Available Options
In a Hediard Champagne Gift Box:
- Hédiard Brut Champagne 75cl:
Champagne brut Hédiard is a selection from the Maison Castelnau. Following a rigorous blend of the Pinot Noir, Pinot Meunier and Chardonnay varieties and an aging time on a 15-month batten, are necessary to obtain this fine and elegant champagne. The bubble is very thin and light, this Champagne develops aromas of yellow fruits acidulous (apricot, nectarine), and notes of citrus. In the mouth, we find a beautiful complexity with aromas of yellow fruits, the finish is long with a spicy tip. To be tasted for all occasions, marries perfectly with a foie gras, a smoked salmon or a creamy dessert.
Serving temperature 8°C to 10°C
Alc 12.5% by Vol.
- 1 drawer with 14 Gold praline pearls:
Crunchy nougatine shell filled with traditional praline, coated with milk chocolate wrapped in golden aluminium foil
Weight: 160g


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Powerball is a multi-state lottery game played in 43 states, Washington D.C., and the U.S. Virgin Islands. It is a combined large jackpot game and a cash game with nine ways to win.
How do I play Powerball?
To play Powerball in Pennsylvania and other states, you begin by purchasing a $1 ticket and then selecting five numbers plus the Powerball. Powerball tickets can be purchased up to thirteen weeks in advance. Cut off time to purchase a Powerball ticket is 9:59pm Eastern Time on drawing days (Wednesdays and Saturdays).
- Fill out a selection slip at a participating Powerball retailer and choose five white numbers, each between 1-55. Then choose a single red ball, the Powerball, from a second set of numbers that range from 1-42.
- Like other PA lottery games, Powerball players may also choose to have the numbers generated randomly by the computer - called a Quick Pick. You can also select either the five white numbers or the red Powerball number and have the computer generate a Quick Pick for the other number(s).
What if there's a mistake on my Powerball ticket?
Unlike other PA state lottery games which allow a sales clerk to cancel a ticket at your request, you can't cancel a Powerball ticket after you purchase it. To eliminate any chance of entry error by the sales clerk, it is best to fill out an official Powerball betting slip that is read by the machine.
When are the Powerball drawings?
Powerball drawings are held at 10:59pm Eastern Time every Wednesday and Saturday.
How do I win a Powerball prize?
To win the Powerball jackpot, you must match all five numbers, plus the Powerball. The odds of doing so are approximately 1-in-146 million. Like other PA lottery games, varying amounts of money can also be won by matching fewer numbers, allowing for 9 different ways to win a Powerball prize, with overall odds of winning a prize being 1 in 36.61:
- 5 white + Powerball = Powerball jackpot prize (Odds of winning 1 in 146,107,962)
- 5 white = $1,000,000 prize (Odds of winning 1 in 5,153,633)
- 4 white + Powerball = $10,000 prize (Odds of winning 1 in 648,976)
- 4 white = $100 prize (Odds of winning 1 in 19,088)
- 3 white + Powerball = $100 prize (Odds of winning 1 in 12,245)
- 3 white = $7 prize (Odds of winning 1 in 360)
- 2 white + Powerball = $7 prize (Odds of winning 1 in 706)
- 1 white + Powerball = $4 prize (Odds of winning 1 in 111)
- Powerball only = $4 prize (Odds of winning 1 in 55)
What is Power Play? How can it raise my winnings?
For an extra $1 per Powerball play, you can multiply your prize by 2, 3, 4, or 5 times the original prize amount by selecting the Power Play option when purchasing your Powerball ticket. Your prize winnings (does not include the Powerball jackpot and the match 5 bonus prize) will be multiplied by either 2, 3, or 4, depending on which prize you win. The $4 prizes are tripled to $12, the $10,000 prize is quadrupled to $40,000, and all the rest of the prize amounts are doubled.
What is the Powerball Match 5 Bonus Prize?
The Match 5+0 prize with Power Play option is worth $2,000,000.
How much is the Powerball jackpot?
The Powerball jackpot starts at $40 million and increases after each drawing with no Powerball jackpot hit. The largest Powerball jackpot on record, $590.5 million, was won by Gloria McKenzie of Zephyrhills, Florida, on May 18, 2013.
What are the payout options if I win the Powerball jackpot?
Can't decide how you want the money? That's OK. With Powerball you have 60 days to decide whether you want the entire winnings as an annuity paid out over a 25-year period, or half the amount paid immediately in cash.
How do I find the winning numbers for Powerball?
- Watch the Powerball drawing live on KDKA Channel 2 (CBS). Other area news stations (WTAE Channel 4, WPXI Channel 11) also usually broadcast the winning numbers during their nightly newscasts between 11 and 11:30pm.
- Sign up for daily email or text alerts from Powerball with winning numbers and jackpot information.
- Visit a participating Pennsylvania Lottery retailer for the winning numbers
- Visit the Pennsylvania Lottery Web site the day after the Powerball drawing
Do any numbers win more than others?
Statistically, your chances should be the same no matter what number you pick. If you like to play the numbers, then check out powerball number frequency to see which numbers come up the most and historical winning numbers to view past winners.
For more information:
PA Lottery Links, Rules, History and Tips


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This yoga retreat is all about you. We encourage you to find your balance mentally, physically and spiritually between yoga practice, meditation and your free time. And we also offer you fun and exciting way to experience island life and local culture. We promise – everything we do has a WOW factor!
We will take you on tours discovering the best of Island Vis. Authentic local villages Vis and Komiza – for a delightful wandering around beautiful old stone buildings, line narrow streets and alleyways, bars in the squares and restaurants with fresh seafood menu along the waterfront. In the inner part of the island you will see citrus orchards, pine and carob trees, rosemary, lavender and many vineyards and olive trees. A days in the sun we will spend at the southern coast dotted with beautiful bays, secluded beaches and extraordinary coves like Srebrna, Stiniva – best beach in Europe 2016 (according to European Best Destinations) and Stoncica.
If you want to spend your free time on your own, we suggest some of exciting ways to explore Island Vis and its beautiful surroundings like cycling, sailing, hiking, trekking, kayaking, boat excursions.
If you want to up the exhilaration factor, cycling is a great way to explore the Island while making the most of the fresh air and sunshine. You can enjoy cycling to City of Vis or Komiza or discovering nearby beaches.
Boat excursions
This is the perfect starting point to discover many faces of island Vis. Explore of nearby island Bisevo and world famous Blue Cave, or island Hvar. For real adventurous we offer tours of the desolated military object and labyrinth tunnels which are part of the underground military base spread for miles under the Island Vis.
It is unique opporunity to dive into history and relate to lifes of anceint traditional fishermen and sailors. In a very attractive presentation of "falkusa", the ancient wooden fishing boat, you will be invited to experience sailing and rowing, while learning about traditional sailing and fishing techniques, life and habits of people on island Vis in previous centuries, their joys and sorrows, their coexistence with wildlife and nature.
The island of Vis, with its indented coast line, numerous islands and cliffs, hidden bays, sandy beaches and sea caves is one of the most attractive kayaking destinations in the Adriatic. Untouched nature and natural phenomena such as Stiniva bay, the Blue and Green cave will leave no one unimpressed. Discover the islands of Vis with professional guides and find the well hidden beauty.
Hiking & trekking
Because of the well-marked paths and trails all around the island, Vis is particularly appealing to hikers and trekkers . So hit the road, Jack.


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Ancient Documents
Ancient Egypt
Ancient Greece
Ancient Israel
Ancient Near East
Ancient Other
Ancient Rome
Bible History
Biblical Archaeology
Childrens Resources
Illustrated History
Images & Art
Maps & Geography
Messianic Prophecies
Mythology & Beliefs
People in History
Study Tools
Timelines & Charts
Greek Macedonian Infantry Helmet
Greek Macedonian Infantry Helmet in Biblical archaeology.
Images may be used for non-commercial use.
Return to Bible History Online
Archaeology Discoveries and the Ancient Biblical World
The Black Obelisk. In the 1840's a British man named Austen Henry Layard had a desire to travel to the Middle East and dig around some of the strange looking mounds near the City of Mosul. He had heard many tales about things being found in these mounds. He was looking for any trace of evidence that would lead him to the lost city of Nineveh, the capital of the ancient Assyrian Empire. Little did he know that one of his discoveries would turn Europe upside down with excitement. He discovered a black limestone monument which is known today as The Black Obelisk of Shalmaneser III. This discovery brought a new authenticity and historicity to some of the stories in the Bible. It also gained him the support of the British Museum, and all the finances he needed to continue his excavations, and become known as "The Father of Assyriology."
The Pilate Inscription. It wasn't long ago when many scholars were questioning the actual existence of a Roman Governor with the name of Pontius Pilate, the procurator who ordered Jesus' crucifixion. In June 1961 Italian archaeologists led by Dr. Frova were excavating an ancient Roman amphitheatre near Caesarea-on-the-Sea (Maritima) and uncovered this interesting limestone block. On the worn face is a monumental inscription which is part of a larger dedication to Tiberius Caesar which clearly says that it was from "Pontius Pilate, Prefect of Judea."
The Megiddo Seal Bearing King Jeroboam's Name. It is very interesting that the Jasper Seal, found at Tel Megiddo bearing the name of King Jeroboam who ruled in the Northern Kingdom of Israel, would contain the symbol for their rival, the Southern Kingdom of Judah. But in examining all of the circumstances involved and seeing what the Bible says it is no wonder that the prosperous and victorious Northern Kingdom of Israel would boast with a symbol of their enemy.
The Tomb of Cyrus the Great. An inscription on the tomb of the great Persian monarch read: "O man, whoever you are and wherever you come from, for I know that you will come--I am Cyrus, son of Cambyses, who founded the Empire of the Persians and was king of the East. Do not grudge me this spot of earth which covers my body." - Cyrus". Is it true that Isaiah the Hebrew prophet mention Cyrus by name almost 200 years before he was born?
Sennacherib's Hexagonal Prism. This amazing discovery excavated in Nineveh in the 1830 records the Assyrian king Sennacherib's 8th campaign, which includes his siege of Jerusalem during the reign of "Hezekiah the Judahite" in 701 BC. There are 500 lines of writing in the Akkadian language on this magnificent clay prism. Is the story true that it was purchased by an American from an antiquities dealer in Baghdad?
Coming Soon The Ishtar Gate of Babylon. During the last days of the southern kingdom of Judah the Jews were taken captive to a distant land called Babylon at the latter part of the 6th century BC. They passed through a beautiful entrance gate made of mud brick masonry and glazed skin which stood 47 feet tall, commonly referred to as the Ishtar Gate since its discovery at the turn of the 20th century near modern Baghdad, Iraq. The tall gate was dedicated to the gods by Nebuchadnezzar King of Babylonia who reigned from 605—562 BC). Is it true that Hitler had it transported to Berlin? Where is the Ishtar Gate now?
[Next] The Remains of Solomon's Temple
The Bible mentions many things about people, places and events that happened in history. The Bible also gives an accurate chronology of those people, places and events. What is amazing is that modern archaeology has confirmed that the Bible has never made one error, or given any clear contradictions in all of its text in matters of historical fact. The paintings and illustrations below of archaeological discoveries and ruins illustrate this emphatically.
Paintings By Bjanikka Ben and Maliyah Weston
Black Obelisk of Shalmaneser III
Close up of Jehu - Black Obelisk of Shalmaneser III
Assyrian Royal Guard Soldiers of Sennacherib
Lachish Captives Being Skinned Alive
Israelite Captives from Lachish
Taylor Prism (Sennacherib Hexagonal Prism)
Megiddo Seal - Jeraboam Inscription
Place of Trumpeting Inscription
Ancient Persian Warriors at Susa
Amenophis II (Also Known as Thutmose-III)
Apis the Sacred Bull of Memphis
Ramesses II Colossal Statue Painting
Arch of Titus Menorah Relief - 1
Arch of Titus Chariot Relief - 2
Roman Legion Bricks with Stamp
The Ancient Parthenon of Athens
Greek Macedonian Infantry Helmet
(More to come)
Bible History A
growing database of images and sketches of the ancient world.
Bible Maps A growing database of maps for study and teaching.
Reconstructions Sketches of ancient cities & monuments from archaeology.
Archaeology Resources:
The Popular Handbook of Archaeology and the Bible by Holden and Geisler. 352 Pages, 2012
The Story of the Bible
© Bible History Online (http://www.bible-history.com)
Related Content
Ancient Peoples and Bible Archaeology


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Coach handbags 2016
Which of the womens accessories cannot be replaced by anything?
Sociologists and psychologists are sure that the closest thing for a modern woman is her handbag, coach handbags 2016
The main accessory of a womens attire is a bag.
And if two centuries ago, ladies, going for a walk, took with them a tissue bag, in which they kept a scented handkerchief, several coins for alms and, for example, a love letter. But now they take with them a coach handbags 2016.
A ladys coach handbags 2016 is the guardian of womens secrets.
Accessory coach handbags 2016
An accessory, a coach handbags 2016, not that it is obligatory in the outfit of any woman, she simply can not live without it. After all, in our bags, I am not afraid of this expression, our whole life is contained. This is our calling card. The contents of a coach handbags 2016 are strategic planning for all occasions. At a superficial examination of the inventory of a small handbag it turned out that there are: a purse, a mobile phone, keys, identity documents, a drivers license, an arsenal of pens, a cosmetic bag and a lot of some very necessary things))
As counted by British scientists, interviewing almost two thousand women, dear to the heart of small things in a coach handbags 2016 costs an average of … 800 euros!
When among the representatives of the strong half of humanity conducted a survey, all respondents, as one, said that with the contents of the coach handbags 2016 of their companions, you can safely go on a two-week vacation, not a couple of hours on the beach))


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The ALU Power Rough 125 is a rougher version of ALU Power 125 for increased spin potential. The dented surface also provides more string flex for a slightly softer and more forgiving feel. It is the exact same Poly-Ether-Ether + Aluminum performance enhancing formulation as in ALU Power 125. Used by many players as a hybrid with natural gut including Roger Federer and other Top 10 players.
Gauge: 1.25mm
Colour: Silver
Buy in bulk and save! Click here to view a reel of this string. Did you know that a 220m reel of string is enough for approximately 19 racquets? Divide the reel price by 19 to see how much you'll save!
Standard Postage costs to Australian customers (NZ customers as shown in cart):
* Some exclusions apply
Delivery estimates:
*The time frame listed below each Standard Post and Express Post denotes business days.
# Service to Township only.
**eParcel Express Post is not covered in the Express Post Guarantee.
Please Note: This table is too be used as a guide only. Timeframes are not exact and should not be relied solely upon. The table does not account for periods of strenuous load for Australia such as Christmas. For more accurate timelines please see AusPost Postage Calculator.
If you experience a delay with receiving your parcel(s) we recommend you contact your local Australia Post outlet to see if they are holding it for you. Please also feel free to contact us if you would like us to assist you with tracking your parcel(s).
Returns & Exchanges:
Provided you have not used your racquet or product & it's in exactly the same condition as when we sent it to you, we are happy to refund your money or offer an exchange if it is returned within 30 days of your purchase. A tennis racquet or product cannot be returned if you simply change your mind after hitting with the racquet or using the product, so please choose carefully! You must send the racquet/product back to us and postage is at your own cost. We do not provide a refund on a racquet if you have requested that we install strings for you (racquets that were sold as unstrung or pre-strung will be accepted for a refund).
If you are exchanging a product, we offer free shipping of the replacement product from us to you (Australian residents only and excludes bulky items). We do not offer free shipping to New Zealand customers and will provide a quote before proceeding.
International orders:


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Here at New Range Riding School and Horse Rescue Centre our resuce and rehabilitation work doesn't stop. No matter what the time of year we are still rehabilitating horses and ponies that we have rescued and we keep an eye out for any more that might need our help!
You can help us to keep our rescue work going by donating as much or as little as you can so that more horses and ponies can be resuced and rehabilitated.
Over the 30 years I've being doing this work I've rescued over 200 horses / ponies and believe me when I say I've seen some horrific sites. I've resuced horses from near death to ones who have been mistreated and hurt. You simply wouldn't believe some of the stories I'd tell you!
Please help me to continue my work and keep rescuing these amazing animals.
Thank you


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CHHANDOGYA Upanishad says that at the time of creation the world's egg divided itself into two parts, the one of silver and the other of gold. The silver part became the earth, the golden part the sky .The outer cover of the egg became the mountains; the inner cover the clouds and snow; the inside veins became the rivers and the liquid in the egg became the ocean. When the sun appeared there was a great cry from which all the beings and all their pleasures were born. Hence at his rising and setting, cries and songs are heard; all beings and desires rise toward it. Those who worship the sun as the Absolute ever hear beautiful sounds and are filled with joy.
The well-known horses of SURYA are mentioned in Rig Veda, which says, "May SURYA with its seven horses arrive";. The sun sits on a lotus in his chariot of seven golden mares. Sometimes the chariot has only one horse with seven heads surrounded with rays. Surya's charioteer is ARUNA (the red one), who is the wise elder brother of GARUDAA, the vehicle of VISHNU, and is also the deity of dawn. He stands on the chariot in front of the Sun, and his strong and vast body shelters the world from Surya's fury.
Procreator (SAVITAR), Lord-of-the-Day (AHARPATI), Eye-of-the-World (JAGAT CHAKSHU), Witness-of Deeds (KARMA SAKSHIN) or Lord-of-Seven Horses (SAPTASHVA) is the various names by which SURYA is worshipped.
Though small images or visual representations of this god can be seen in bit temples of other gods, SURYA has only one full-fledged temple dedicated to it. It isthe famous temple of Sun god at KONARK in Orissa. The structural peculiarity of this shrine is that it is built mainly of blocks of laterite without the use of mortar. The blocks are all held together by a system of poise and balance - a masterpiece of the science of architecture. In this temple the weight of one stone acts against the pressure of another, much of the stability being a matter of balance and equilibrium. The temple was built in the thirteenth century A.D. but seems to have been later abandoned for some unknown reasons.
Disclaimer: The testimonials provided on our website are personal views and experiences of our clients. We do not make any type of false claims of guaranteed results as we are not GODS or HIS decendants. We promise the best of the services with truth, faith and devotion. There is no guarantee of specific results and that the results can vary as every individual has its own horoscope and different pattern of their planets. Hence, results or final effects of remedies could vary from person to person.
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Natural. Safe. Beautiful.
Organic Lawn Care Service, Products & Treatment
Our organic lawn care service and products will get your lawn off chemicals and make it a safe place for your family and the environment. We can also keep outdoor pests off your property with our organic tick & mosquito control lawn products. Starting with a soil test, we can create a season-long plan to make the transition to a healthy, safe and natural lawn. This process begins with determining what your soil needs to sustain a healthy lawn. Get a FREE lawn treatment service estimate today!
Make the Switch
Pure Solutions is an organic lawn care management company specializing in transitioning your lawn off traditional chemicals and building great turf through soil health. Over time the organic lawns we help create can be less expensive to maintain than synthetic programs as we feed the soil and not the plant. It is time to make the switch from dangerous pesticides and synthetic fertilizer programs that turn your lawn into a chemically dependent "junkie". Our organic lawn care service and products can help you create a lush green lawn that your family can enjoy without worrying about any toxic chemicals that can harm your kids and pets. If you are looking for a safe and natural way to have a lawn that is the envy of the neighborhood you came to the right place.
Cultural Practices for your Organic Lawn
From the sharpness of blades to cut height, what happens in between our visits can be just as important as the services we are providing. Learn the guidelines for mowing that will support our efforts.
Watering Techniques
Since every property has different variables when it comes to watering (soil conditions, water pressure, sun exposure) there is no exact science for a watering schedule. Use these principals to help determine the best schedule for your lawn.
How it Works
Here is a list of some of the organic lawn care service options we provide that are associated with organic lawn care:
- Soil testing (lab work)
- Top dressing with compost
- Over seeding with custom blended grass seed
- Soil amendments (maintain proper PH levels)
- Organic fertilizing
- Core aeration
- Watering & mowing recommendations
- Check up's and communicating with you about the progress
- Organic solutions to deal with invasive weeds or lawn problems
"Two of our dogs are greyhounds and quite sensitive to chemical products, so the natural approach was appealing to us..."
"They have been taking care of our yard since 2008 and we would recommend them to all who are looking…"
"The Pure team was available and responsive throughout the entire season- not just at the beginning when they were first…"
Tips & Techniques
Many companies can claim to be organic, but there is no way to know what standards they comply with. Pure Lawns organic lawn care products and services meet the strict guidelines that are put together by NOFA. We specialize only in organic practices and do not offer a Hybrid, or synthetic program.
We never guess, we always test. Conventional programs tell us to apply fertilizer, pesticides and herbicides in "steps" without even knowing if there is a reason. The soil tells us exactly what we need to sustain a healthy lawn. By taking samples of the soil and sending them to be analyzed we can accurately see the condition of the soil and amend as necessary. The test can tell us if the soil is too acid, or if there is not enough of a certain nutrient.
Gardeners call compost "black gold" because it is one of the most valuable components in the make up of soil. A soil that is rich in organic matter acts like a sponge and will hold water and nutrients so it's available for the root system of the plants. Compost will also replace or add to the micro biology that is in the soil, which is key to soil health. By applying ¼ inch of compost over the lawn (top dressing) we not only helping the soil texture, but we are adding beneficial organisms to the soil.
Mowing is the most misunderstood part of lawn care, and the most often incorrectly performed part of lawn care. Always start with a sharp blade. Dull blades will rip the grass and leave the wounded grass susceptible to disease. Set the mower high, by cutting the grass high, you will be promoting a deeper root system. Also, taller grass will shade the soil and not allow weed seeds to germinate.
Contact Us Today!
Give us a call or submit the contact form below and let's talk about your lawn and how we can stop the chemicals to make it a Pure Lawn!


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Ethics and Professional Standards
SIOR's professional standards process is designed to provide for the fair and efficient evaluation of claimed violations of the SIOR's Code of Ethical Principles and Standards of Professional Practice and the mediation or arbitration of certain financial disputes arising from the real estate-related professional or business activities of Active members or Candidates. The process is grounded in three documents. First, the SIOR Bylaws establish the basic obligations of Active members and Candidates, authorize sanctions for non-compliance, and establish organizational elements, including the Professional Standards Committee, that have roles in the process. Second, SIOR's Code of Ethical Principles and Standards of Professional Practice specifies the substantive rules governing professional conduct and specifies duties to resolve certain financial disputes through mediation or arbitration. Third, the Ethics, Mediation and Arbitration Procedures Manual defines specific procedures, policies, and forms used in ethics enforcement and financial dispute resolution.
The manual is organized as follows: Part I discusses, in general terms, SIOR organizational elements required in ethics and arbitration proceedings. Part II describes the procedures and related policies governing proceedings on claimed violations of ethical obligations. Part III describes the procedures and related policies governing the mediation or arbitration of financial disputes that are subject to resolution by SIOR. Part IV presents a complete set of the forms used in ethics enforcement and financial dispute resolution proceedings. Finally, for immediate reference by manual users, the Code of Ethical Principles and Standards of Professional Practice is included as Part V.
Click here to view the SIOR Code of Ethics
Click here to view the SIOR Ethics, Mediation & Arbitration Procedures Manual
Questions concerning the manual or related matters may be addressed to the SIOR Headquarters, 1201 New York Ave., N.W., Suite 350, Washington, DC 20005, USA. Phone 202-449-8200 and fax 202-216-9325.