text:
Strategy choices to engage your consumers and tighten bond
The engagement strategy is a smart way for you to bridge your thinking as you move from brand plans towards marketing execution. Before you know the actions you should be taking, you need to know how important is the decision to consumers and the level of involvement for your consumers in the purchase or usage of the brand? To create a tighter bond with consumers, engagement strategy leaves you with two choices; to drive up the importance of the decision or to drive up the involvement of your consumers.
Looking at the grid above, we look at inolvement and importance, to discover four types of brands: indulgence, high profile, commodities and essentials. You must understand that the grid lays out where the brand naturally sits, helps determine the challenge of where to move next. Your marketing efforts will either work to drive up consumer involvement or increase the importance for the purchase decision.
Commodity type brands are relatively low in importance for consumers, and they have a low consumer involvement in the purchase decision. These are everyday consumer household items, day-to-day staples, or grocery items where the product differentiation is marginal. In my consumer packaged goods career, we used to joke that, "Our role is to make a mountain out of a mole hill," which means we make small differences seem really important to consumers.
Driving up involvement is harder for these brands than ever before. These low involvement brands thrived with TV ads, because the interruptive nature of TV enabled them to break through the clutter with their message. With today's media options, there are less interruptive choices, the associative nature of today's media options rewards high profile brands to gain attention, but harder for the low involvement brands. It is harder for a laundry detergent to get people to visit their website or Facebook page than it was to air three TV ads an hour to drive home their brand message. This puts even more pressure on the brands to build engaging stories. The most successful brands have used consumer insights to connect, a compelling brand purpose to enhance their brand story, and emotional benefits to drive up the consumer involvement.
To drive up the importance, brands have to elevate the consumer problem to make it highly personal. Find the consumer's pain points and turn it into an "enemy" that you can attack. For the solution, you can deploy experts to speak on the brand's behalf or use social media to leverage loyal brand fans to influence their network on the brand's behalf.
Just because the brand is naturally a commodity does not mean it has to get stuck there. For instance, the Dove brand is a classic case of a commodity brand that has driven up both importance and involvement. Dove has turned a simple bar of soap into a statement about real beauty with a stated vision that they hope beauty can become a source of confidence instead of a source of anxiety. This emotional brand purpose drives up the importance of the cause, and the bond it has created with the brand drives up the involvement of the consumers who believes in that cause. For decades, Dove had to drive a functional product oriented message behind "ph-balance", but the brand never found any magic until they launched the "Real Beauty" campaign.
Essentials are those brands that have high importance in the consumer's life, such as healthcare, banking, insurance, supplies, or computer software. They are important enough that consumers cannot live without them, but they are rather boring categories where consumers give them very little thought.. These brands struggle to capture and engage consumers. To drive up consumer involvement, they need to move from product features to consumer benefits. These essential brands need to shift their brand communications away from talking about what the brand does and start to talk about what the consumer gets and how the brand makes the consumer feel.
Google has used highly emotional advertising with rich storylines that helps turn a potentially boring search engine into an emotional experience consumers cannot live without. With the "Paris" TV ad that aired during the Super Bowl, Google told a romantic story of a boy who went to study in Paris, met a girl, then got a job in Paris, got married, and had a baby. The entire story is told through searching with Google in each moment of the story. Google tells another story out of India of two elderly friends, one a Hindu from India and the other a Muslim from Pakistan, who have lost contact since the partition of India in 1947. The ad shows how the grand daughter uses Google to plan a surprise reunion between the two gentlemen. She was able to find her grandfather's friend, reach out to his grandson, book a flight and reunite the two. These brand stories are great way to show how involved Google is in the real lives of consumers.
Indulgence Brands
Indulgence brands generate high involvement with consumers, but are considered relatively low in importance to the consumer's life. The indulgence brands include confectionary, fast food, perfume, beer or coffee brands. These are impulse items with lots of brand switching. The best indulgence brands drive importance by connecting to the emotions of a particular moment of the consumer's life, either to become part of the day or life stage. These brands have to maintain the high involvement levels to stay within the consumer's consideration set. They use mass media, social presence, lifestyle marketing, and a "be where they are" media approach.
While Disney World is an indulgence brand for families, they do an amazing job in driving up their importance by creating memories for your child's life. Events like the "Princess breakfast" are purely magical to children.
High Profile Brands
High profile brands are both high in consumer involvement and importance. These are typically badge products such as clothing, cell phones, computers, make up, sports teams, restaurants, or cars. These brands have to consistently nail the brand promise, the brand story, innovation, the purchase moment, and the experience. Any inconsistency in the delivery of the brand will cast doubt to the base of brand lovers.
If you want to see how engaged the Ferrari brand lovers are with the brand, go to any Formula One race and you will be in shock at the passion of Ferrari fans. The annual Ferrari Advertising budget is $0. They spend every marketing dollar on the Formula One race.
How to Write Smart Strategic Objective Statements
Brand Leaders need to know how to write a smart strategic objective statement that will provide the necessary clear marching orders that everyone who works on the brand can follow. The reason why I put so much emphasis asking the right questions is that it will lead to a much smarter strategic objective statement as the answer to that question.
With the example above, there are four common elements to a smart strategy objective statement:
- A smart strategic objective statement must have a focal point, which is the breakthrough point where the brand will exert pressure to create an impact. In this case the focal point is on the loyal consumers.
- A strategic objective statement must specifically calls out the strategic program with clear marching orders to the team, leaving no room for doubt, confusion or hesitation. In this case, the VIP consumer experience.
- A smart strategic objective statement should call out a specific desired market impact. Which key stakeholder in the market will you attempt to move, whether it is consumers, channels, competitors or influencers? In this case, the desired impact is to turn the consumer's regular usage into a higher frequency ritual.
- A smart strategic objective statement have a specific performance result, linking the market impact to a specific result on the brand, either making the brand more powerful or wealthier. In this case creating a tighter bond with consumers, which will lead to more power over the consumers.
Every smart strategic objective statement must include all four elements of focus, strategic program, market impact and the expected performance result. This unique strategic model will force you to pick answers for each of these four elements, and help you bring those answers into a strategy statement with crystal clear marching orders for those who will follow the Brand Plan.
How to Write Strategic Objective Statements for Engagement Strategy
- Focus on either increasing the involvement of consumers or increasing the importance of the purchase.
- Deploy brand resources against a key strategic program, one of Advertising, Public Relations, Key Influencers, Social Media or packaging.
- Achieve a market impact that tightens the bond with consumers, moving them along the Brand Love Curve, moving from Indifferent to Like It, to Love It and to Beloved.
- Achieve a performance result that leverages the increased consumer engagement, either driving one of the 8 power drivers or one of the 8 profit drivers.
Examples of engagement strategy statements
- Increase consumer involvement (a) using breakthrough Advertising to help the 'Real Beauty' message gain attention (b) to create a base of loyal Dove brand lovers (c) doubling the brand's market share (d).
- Increase the importance of Dove's 'confidence' message (a) leveraging social media (b) to build a base of brand lovers (c) who will follow Dove into new categories (d)
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Exclusive Q&A with the NY AG's Office
Editor's note: The New York Attorney General, Eliot Spitzer, is often at the forefront of legal issues relating to technology, marketing and the internet. Just in 2006, Spitzer's office has initiated several high profile investigations into the practices of adware companies, email marketers and others in the online media space-- resulting in settlements and lawsuits.
As head of the Internet Bureau of the NY Attorney General's office, Ken Dreifach has been deeply involved in these issues for several years. He has recently ended his tenure with Mr. Spitzer's office and is joining Sonnenschein Nath & Rosenthal in May as a partner in the firm's Information Security and Internet Enforcement Group. In his last days working for Mr. Spitzer, Dreifach sat down with Alan Chapell to discuss the legal issues facing the online media world.
Their discussion began with the broad idea of "agency," as Dreifach describes how advertisers, email marketers and others in the online space might be held accountable for the actions of their business partners. Touching upon adware, email and affiliate networks, Chapell and Dreifach muse on policing agents, how online marketing will develop and grow, and the costs of developing the necessary infrastructure. They also discuss digital rights management (DRM) and best practices for disclosing the "essence of the bargain" to consumers in a clear and concise way."
Alan Chapell: In several of your recent presentations you've referred to the "agency theory"-- the concept that one company may be held accountable for the actions of its business partners. Can you explain to the iMedia readers what you mean by that?
Ken Dreifach: Sure. Well, principals -- who can essentially be anyone in the iMedia audience -- are generally responsible for the acts of their agents. And whether someone is your agent is generally fact-based. So you can't make broad assumptions about who can or cannot be your agent-- but the general test is if someone is acting under your control or under your direction. A common misperception about agents, at least in cases involving consumer fraud or misdirection, is that if the principal didn't specifically direct the agent to make deceptive statements or commit acts, then the agent was acting beyond the scope of agency.
But that's not actually the legal test. The legal test, for instance in reference to a deceptive statement, is that if your agent -- assuming that the person is your agent in some capacity -- makes a statement that if true would be within the scope of agency, then the fact that it's false does not take that act outside of the scope of agency. In other words, if the agent is doing something that is more or less in the realm of what you gave them authority to do, you're going to be liable for any ill-effect of that act.
Chapell: I think many people are comfortable with the concept of setting up certain quality controls around their immediate business partners. But the very nature of many online media buys can involve multiple intermediaries. How far downstream should, say, an advertiser be looking in order to stay in the right?
Dreifach: Well, it gets a little bit murky when an advertiser puts itself in the position of not having control over advertisements that are being sent on its behalf. Certainly a better, not only legal practice but business practice, is to have some auditable and discernable chain of control. Because let's face it: You really want to know how your advertisements are being sent and what statements are being made. If you don't, and someone is making statements that shouldn't be made, or sending your advertisements through some deceptive medium, your consumers, and the general public, are going to be fairly upset with you. And potentially, regulators are more likely to become involved.
So rule one is not to get yourself in this situation where down the line you say, "Gee, there were six intermediaries between us and this wrong-doer -- whether it's a deceptive spammer or a deceptive spyware company -- and therefore we really didn't or shouldn't know what was going on."
As a practical matter of legal liability, there are a number of reasons, depending on the exact set of facts, why, even though there may be two, or say, six, levels of intermediaries you may nonetheless face allegations that you had constructive or actual knowledge of the wrongdoing. For example, you may have had notice from consumers or recipients of ads -- from deceptive spam or spyware ads -- where consumers may have gotten in touch with your marketing people and complained. For example, to the extent a company receives numerous complaints about the conduct of intermediaries; a company may have fewer defenses against liability for the intermediary's conduct if the company takes no action to rectify the problem after receiving notice. You want to make sure that any complaints are getting funneled to the arm of your organization that is actually hiring and hopefully monitoring your intermediaries.
So the answer is to do your due diligence: to do audits of anyone who has your information or advertisements, to do due diligence to investigate exactly how your ads are being seen. If you're talking about adware, how the underlying piece of software is being downloaded. If you're talking about spam, determining any potentially deceptive methods (such as under the CAN-SPAM act) that might be used to send messages on your behalf. And the way to do this is to seed your email lists so that anything that is going out on your behalf is coming back to people in your organization who can see if there are phony headers, or spam sent through false proxies, or false subject lines.
Chapell: It seems like in other industries -- in the magazine industry for example -- there are all kinds of compliance tools, whether you're talking about audits or contractual obligations, that allow an advertiser to exercise controls over where its ads are appearing. And recognizing that the online space tends to be a lot more complex than the magazine space, it seems that the underlying message here is that the level of complexity does not necessarily relieve businesses of the responsibility for assuring that this level of quality or vetting your business partners…
Dreifach: Yeah, I think that's right. If I were advising a company in this space, I would say that you want to have the ability to know anything that regulators or potential plaintiff class action lawyers know.
Given the ephemeral nature of pop-up ads and sometimes even downloadable software (certainly of spam), you could very well find yourself in a position where someone who has been monitoring wrong-doing -- connected to you directly or indirectly -- may hold all the evidence or all the cards, and that's an awful position to be in, because you're relying on the authenticity and completeness of someone else's record of very ephemeral data.
So looking at it as an auditor or as a regulator, you certainly want to advise clients to have more information, rather than less, about these processes.
Next: Ken Dreifach addresses technology transparency and audits.
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Chapell: I couldn't agree more. Bringing it back to my original point, implicit in that statement, once you set up these audits and methods around ensuring some level of compliance around your business partners, you're going to discover that business partner A costs you one amount to ensure compliance, and business partner B costs a higher amount. As part of the maturation, you need to make a decision as to whether partner B is worth that cost. I think historically in the online space that hasn't always happened.
Similarly, in the context of digital rights management -- and I'm not talking necessarily about the Sony root kit issue (Editor's note: the "Sony root kit issue" refers to the record label's inclusion of a "root kit" on new CDs in order to restrict consumers' ability to copy the CD. By doing so, they inadvertently created a security risk, and have since discontinued the practice. See DRM This, Sony! for more information) -- I can certainly appreciate the right of any company to protect its intellectual property. But what seems to be happening, at least in some cases, is that companies are changing the essence of the bargain in mid-stream. For example, if I download music at a legitimate, paid music site, and as part of the deal I'm told I can copy my music onto five other devices, and later the company changes that number from five to three, I'm going to feel a bit cheated. Has your office looked into DRM?
Dreifach: The terms that are on the site at the time of purchase are the ones that control the data. The best practice is to have a grace period before the new policy is put into effect. It'd be tough to make the case that the policy that was on the site last year applies to this year's download.
Overall, you've got a broader policy question about what the fair default should be-- which has to balance protection of digital rights on one hand, with potential fair use rights on the other.
Chapell: In the case of downloadable software, we're starting to get a sense that certain things should be upfront, and that some things should be in the EULA (end user license agreement). With DRM, this is something that I would really want to have upfront and not buried in a privacy policy.
Dreifach: That's a good point; it goes to the material aspect of what consumers expect they are getting. But there is a spectrum here: when you're talking about what is very material and what is perhaps arguably material, as opposed to generally not material. It's just something you carry around in your gut, and it's kind of a quasi-legal, quasi-business decision. It'll be interesting to see -- talking about DRM issues -- how various industries define what the reasonable default setting should be.
In Europe, there are even laws that say you are allowed, absolutely, to make a personal copy. I think fair use in the United States would say the same thing. I think most EULAs incorporate that. Then the question becomes: Should you be able to make three copies? Should you be able to make five copies? And it also depends on what product you're talking about. If you're talking about the latest Celine Dion CD, should the reasonable consumer expect to be able to make 50 copies of that CD?
That's a different question than if you're talking about educational programming. One of the big questions with the broadcast flag is if libraries and educators will have their fair use protected. You're seeing this conversation going on every day and week in testimony, back in forth.
Chapell: Not too long ago, your office worked in conjunction with the Nebraska AG's office to establish some "controls over categories of chat rooms that are likely to be frequented by child predators." How do you take the good ideas coming from an AG office in New York or California and take them national? Do you see this as becoming more commonplace, and perhaps working towards the establishment of national standards?
Dreifach: It's interesting. Common law is very similar in all 50 states. And the common law has served us pretty well for a long time. The greatest judges in American history were folks like Oliver Wendell Holmes or Cardozo or Learned Hand, who really mastered the common law, and mastered setting a balance in terms of who should bear certain burdens, and just figuring out what types of burdens you should bear and what types of precautions you should take, simply because they're reasonable, and simply because certain harms are foreseeable.
You see this being applied now in the privacy and security debate. Aspects of the common law can also be applied, and we've applied them, to spam and adware. I think the answer is that, whether people know it or not, there is a largely national standard based on the common law, which says: You have to guard against foreseeable harms arising out of your acts or your products. That says you have to give the recipient of your service or product a reasonable description of the product they're getting, and if you're doing something to someone's property that has a material effect, you have to get permission. These principles are not new-- they're decades or centuries old. It's something that unifies regulators and state attorney generals across the country.
I'm sometimes skeptical when people say we need a national standard, because I think there often already is a national standard. As the FTC has pointed out in reference to spyware, they already have Section 5 jurisdiction to curtail the harmful act. You can go them one further: If you analyze some of these supposedly unifying acts, like the spyware bills, they necessarily require you, by referring to terms like "affirmative consent," to look to some body of law, to determine what "consent" is. And that body of law is, again, state common law.
We've got a lot of arrows in our quiver right now. It's just a matter of understanding the facts and applying the law facts. We're very comfortable with the laws we have under New York State common law.
Chapell: Any final thoughts?
Dreifach: Every year or two, there's a new scam or new questionable way of making money by piggybacking on technological loopholes -- ActiveX technology or open proxies, for example -- I think that's the nature of the beast.
Evaluating each of these business practices, you come down to the same question: Is there something deceptive and a little bit off about the way the business practices are being done? It's the same dynamic, and as new technology comes along, there will be new ways to subvert the technology.
Alan Chapell is president of Chapell & Associates. Read full bio.
Chapell: Some business models in the online world have historically been notoriously difficult to reign in. So as I listen to what you're saying -- although I don't want to put words in your mouth -- is the implicit message here that any business model that involves a low level of transparency and control might not be able to survive what I would loosely describe as the maturation of the internet economy?
Dreifach: Not having given the question that much thought, my inclination is to say that, in most cases, it's not the case that a particular medium or technology is itself not transparent. It almost seems like a cop-out to write off a particular technology as inherently not transparent or not capable of giving the consumer proper or even robust notice.
If you look at technology itself, it's inherently neutral. Across the board we've been agnostic as to whether a particular technology is good or bad. There are a lot of people who will say that pop-up ads are just bad. Certainly trademark holders and operators of websites would tell you that the product now known as adware is simply, across the board, bad, because it interferes with what they see as their control of their websites. Folks in the "open commons community" and elsewhere would take the position that this is just not the case-- and the 2nd Circuit has held this is not the case, in the case brought against WhenU recently.
So I think the answer is, if you're talking about a technology such as adware, it can be employed in a perfectly transparent and legal way, and there are certainly companies that are making a go with that model. There are other companies -- as our cases have shown -- who do not incorporate that transparency into their model.
I would disagree with the underlying premise that there are certain technologies that give way to a lack of transparency in and of themselves.
Chapell: What I'm thinking of is-- you've seen certain businesses in the online space announce that they just don't work with certain affiliate networks or even media networks, because they feel like they are inherently problematic.
Dreifach: I think this dovetails with the bigger question… you're talking about adware, more or less…
Chapell: Not necessarily. There are even advertisers now who are reluctant to work with certain media or affiliate networks, because, for example, they don't want their ads showing up next to a blog with political content which they're uncomfortable with.
Dreifach: It's probably an instance where the ground-level technology is a couple of paces beyond what the large corporations that are making use of that technology are familiar with. As a result they have relied on ad networks who they perhaps regarded as knowing more about the technology instead of getting up to speed on it themselves.
To some extent, there's a market correcting force out there, where as the bad actors get weeded out, there's greater trust, and maybe in the future, if you're dealing with a smaller set of well known, above board, transparent and credible actors, then the affiliate networks gain some more trust. But absent that, you're going to keep seeing regulatory action, you're going to keep seeing a call for legislation and you're going to keep seeing consumer class action lawsuits-- and that's going to chip away at the credibility of the entire industry. And that's a bad thing.
I think our lawsuits are a good thing-- they serve as a warning to not only the top-tier advertisers but also the affiliate networks for what they should be on the alert for. It's still an unanswered question as to what pressures we're going to see on the industry internally to correct itself. That's what's going to determine if the affiliate networks survive and prosper -- or don't -- because there's a continued low level of trust in the industry.
Chapell: One of the overall benefits to the industry by the actions taken by your office, the FTC, or some other organizations like the Center for Democracy and Technology, is that increasingly the online media world is starting to ask questions. It's starting to say "Hey, do we really know what's going on beyond our organizational walls?" It's like the old saying, that necessity is the mother of invention. We're already seeing-- I don't think it has developed nearly where it needs to be, but it's starting to go in the right direction-- organizations out there that are able to provide a pretty thorough audit of where advertisers' ads show up. And that's kind of the first step. It's not easy to do this, but the minute you're able to provide a reliable audit trail, you're able to move down the chain, where you can start selling these affiliate networks and large media networks on the premise, and really get a sense of where your ads are likely to appear.
Dreifach: Anything that hasn't been done before is generally labeled as "too difficult." Part of our investigation has been to look at companies that are using these services. What you see is a general unfamiliarity with the advertisers and adware companies and with their practices. Even if you're talking about a large organization, you only need one skilled compliance person-- and if not in house, you can hire another firm to do it. You're not talking about the most complicated type of audit in the world. It's very doable. I think we'll start to see that.
Chapell: We're used to, in this space, low infrastructure costs. So relative to other industries, the cost of actually facilitating a transaction is pennies on the dollar. As part of the maturation process of online, you need to recognize that there are going to be additional costs and the business model will need to take this into account.
Dreifach: You look at email, or online advertising-- it's an industry that's truly in its infancy. I don't think it has gotten that far down the road as far as the potential that I think we're going to see.
You can talk about the economies of scale and the extraordinary savings and efficiency of being able to advertise digitally. Think about the differences of sending out a catalogue to someone, with the paper and postage and compare it to email-- it's off the charts. The downside of digital media is that it's incredibly easy to transfer across systems. And since it's incredibly easy to transfer it's that much harder to monitor. Overall the benefits of the industry -- the potential of the industry -- in terms of the savings of the industry, outweigh that extra level of expertise and compliance that you have to undergo to make sure that bits and bytes are being served in the right way to the right people at the right place.
Next: Ken Dreifach talks about digital rights management issues and common law.
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My grandma used to make washcloth bunnies when I was growing up. Adorable little things with an Easter egg tucked in. I don't know why I've waited so long to make washcloth bunnies for my kiddos because they are super simple to make. If you want an easy Easter craft to make with kids, I'm showing you how to make these today!
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- Pom Poms for noses – one per bunny
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- Easter Eggs – one per bunny
How to make Washcloth Bunnies
Step 1: Lay washcloth out flat in a square and fold it in half to form a triangle.
Step 2: Starting at the point, begin rolling into a log shape.
Step 3: Fold it in half
Step 4: Fold in half again, backwards, so the two ends are facing the fold.
Once you have the washcloth into the shape of a bunny, it's time to finish things up and decorate!
Step 5: Place the rubber band around the neck area of the bunny, to hold the ears back.
Step 6: Tie ribbon around the neck area to conceal the rubber band.
Step 7: Stick google eyes on the head of the bunny.
Step 8: Glue on a pom pom nose between the eyes
Step 9: Tuck an Easter Egg behind the ears, in the hold of the body.
There you have it. Super simple washcloth bunnies for Easter or spring! You could use white or brown washcloths to make the washcloth bunny look more like a real bunny. My twins picked out yellow so that's what we have! 😀


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Pitch Panel Moderator
For those familiar with the mega-hit kitchenware product called Smart Spin, Warren Tuttle was the person behind the scenes helping to orchestrate its direct-response, overnight success. Teaming up with a Boston based inventor, Warren has sold more than 10 million Smart Spin units. Warren has also partnered in the initial market launch of several other innovative housewares products including MISTO, The Gourmet Olive Oil Sprayer, which has sold more than 5 million units worldwide, and The Toss and Turn Pan, one of the decade's best-selling cookware fry pans in the US. Currently, Warren works with the Open Innovation programs for Techtronic Industries NA of Anderson, South Carolina and Lifetime Brands of Garden City, NY. He screens and serves as a liaison for innovative external product submissions for the mutual benefit of both the companies and inventors. As the largest manufacturer of power tools in the US, TTI Group distributes products under the RYOBI, Ridgid and Milwaukee brands, as well as other OEM arrangements. Additionally, TTI owns Homelite, Hoover vacuums and Dirt Devil. Lifetime Brands is the world's largest manufacturer of kitchen utensils and a major supplier of food prep and tabletop products to America's major retailers. They market over 18,000 products under multiple brand names including Farberware, Kitchen Aid, Cuisinart, Pedrini, Mikasa, Towle and Pfaltzgraff. In the past four years, Warren has initiated more than 40 of the company's new product licensing agreements. Currently, Warren serves as the President of the United Inventors Association, a national non-profit dedicated to educating aspiring inventors, patent holders and product developers.
Pitch Panelists
Charis Marquez is the Head of Ecommerce Merchandising for the Americas Region at Levi Strauss & Co. Charis Marquez has over 16 years in retail in positions in Human Resources, Supply Chain Operations and, for the past 8 years, Ecommerce. Charis spent 16 years with Sears Holdings, Charis' prior experience includes over 16 years at Sears Holdings Corporation as Head of Ecommerce and Digital for Craftsman, Kenmore and DieHard brands and being responsible for the general management and P&L for Kenmore.com and Craftsman.com, along with managing the Brand presence and marketing online for Kenmore, Craftsman and DieHard brands. Charis has spoken at several conferences on branding and ecommerce technology and an undergraduate degree in Political Science from University of Maryland, College Park, and an MBA from the Kellogg School of Management at Northwestern University.
Mr. Ferrer has extensive experience in the design, manufacturing, marketing and sales of sporting goods, footwear, apparel, combat sports, medical and orthopedic products, as well as other consumer products. He has been CEO, President or Director of Sportsotron Inc., Everlast World Boxing, IKON, Macho Products, NAPMA, NDL Sports, and CS World Group, CMS Sports Inc. and CMS WorldGroup Consulting. Mr. Ferrer is and has been a consultant to many Organizing Committees of the Olympic, Pan American, Central American and Caribbean Games and various sports World Championships. Creator of the CFC Design Studio, designers of many branded products including the complete product lines of Fred Perry Sportswear, Main Event, Safety Sweats, Linea H, Little Ninjas, Hitman, Ikon, Hysport, Flyte, as well as many products for Brooks, Etonic, Pony, Everlast, Liberty, Hugo, Bushido, Obie, and many other companies. As of 2003 the CFC Design Studio and R.E.D.D. division of CMS engineering team has provided its design and manufacturing services to leading medical and orthopedic companies worldwide like DeRoyal, Don Joy, Corflex, BSN, SAI, Trulife and many others. In the past six years more than 200 inventors have retained CMS to develop their inventions.
Steve Silbiger started Plymouth Direct in 1997, as a result of years of experience in the TV direct response industry. Today, he has joined with NPI, Inc. to form Top Dog Direct. His previous experience includes analyzing marketing data at Nutri/System Inc. and acting as new product director at National Media, where he discovered and developed new products for infomercials. At Top Dog Direct, his talent is quickly bringing consumer products to market. "As Seen on TV" products are Steve's specialty, with Hutton-Miller handling television production for dozens of TV blockbuster products. Silbiger earned his MBA in Marketing at the University of Virginia, Darden School, and his undergraduate degree in accounting and CPA at the University of Kansas. He is the author of the book, The Ten-Day MBA (4th Edition), an international bestseller with more than 400,000 copies.
Scott is a Senior Director of Brand Innovations and is responsible for product sourcing as well as overall selling strategies. He appears regularly as a product expert on QVC and in infomercials. Scott has personally presented over 200 different products on television, including fifteen Today's Special Values, totaling thousands of appearances and over a quarter of a billion dollars in retail sales. Scott is a Board Member of the United Inventors Association of America and speaks at national trade shows and inventor education forums across the country. Scott is a graduate of both Clemson University and the Villanova University School of Law.


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After Effects is one of the best digital motion graphics software programs out there. Learn it. Now.
With this video tutorial, learn how to use Vector Smart Objects in Adobe After Effects. Find out in less than 5 minutes how vector smart objects can save you time and frustration when used properly. To better see how to use Vector Smart Objects, get the tutorial and accompanying project files at bythebooth.com.


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Peer Reviewed Cancer
FY18 Programmatic Panel:
Dan Dixon, Ph.D. (Chair) University of Kansas Cancer Center
John Kirkwood, M.D. (Chair Emeritus)
University of Pittsburgh Medical Center
Jonathan Brody, Ph.D.
Thomas Jefferson University
LCDR Alden Chiu
Walter Reed National Military Medical Center
Paul Doetsch, Ph.D.
National Institutes of Health/National Institute of Environmental Health Sciences
Lt Col Della Howell, M.D.
Brooke Army Medical Center
Brant Inman, M.D.
Duke University Health
John Kuttesch, M.D., Ph.D.
University of New Mexico
Aaron Mansfield, M.D.
The Mayo Clinic
Lopa Mishra, M.D.
George Washington University
COL Thomas Newton
Walter Reed National Military Medical Center
Nancy Roach
Fight Colorectal Cancer
Steven Silverstein, M.B.A.
Melanoma Research Foundation
Kenneth Tanabe, M.D.
Massachusetts General Hospital
Ad Hoc Programmatic Reviewers - Pre-applications Screening
Last updated Monday, February 11, 2019


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I finally got some work done today. The first order of business is to sand the fills from yesterday. Unfortunately it's all hand sanding. The points are the hardest.
As it gets wider I can use a sponge.
Most of the fills today are because of a mistake I made earlier. I did not get the bead and cove joints correct. The strips just don't meet tight enough.
In a perfect world I would have two router tables so I could adjust the set up until there was a perfect fit. On my first two canoes I didn't have any trouble, so I'm not sure what I did this time. So the best thing I can tell you is to be sure you get your joints right and it will save you a lot of work later. Ok, enough crying for now, lets get back to the project.
You want your mix to be thick for this job.
Here's a start.
I'm getting more of the mix on the wood than I need, but it is quicker to run the mix all along the joint and clean up the extra after. There are so many cracks it would take a long time to try and fill them while keeping the wood clean. It just means more sanding later. I didn't take a lot of pictures because the gap filling all looks the same.
Half done.
I did this job using several small batches because it takes so long to use it up. At this point I'm about 3/4 done.
I got lucky here and my wife showed up, so I put her to work. With her help I was able to finish before supper.
The final picture is the aftermath. I will clean it up tomorrow.
We were late finishing so I'm not sure if it will be cured enough to sand tomorrow. The next job, after sanding is to roll on a sealer coat, then finally the fiberglassing. I think it's coming along nicely. I'm not sure if there will be anything to show tomorrow or not, if there is I'll put it on. If not tomorrow, then maybe the next day. See you then.
-- Jeff in central Me.


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High table 200/50
Design high tables for Events.
The small hight table 200/ is produced in a very robust manner and offers space for 6-8 people. Rent this table together with matching barstools from our Balena & Lenio design line. Measures: 200x50xH105cm. However, upon request, the table can be produced in other dimensions and other colours.
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When we think of Buddhism, we often associate it with the practice of letting go. For Buddhists, letting go of the different cravings for material things will bring them on a spiritual path towards escaping human suffering. Did you notice how apt it is to associate addiction recovery with Buddhist beliefs? After all, addiction thrives on the need to satisfy cravings. By stopping the cravings, we are stopping addiction right in its track. But how do you embark on the spiritual Buddhist approach for addiction recovery to keep you away from your next "fix"?
Understanding the Difference between Embracing Buddhism and Embracing the Spiritual Buddhist Approach
Embracing the spiritual Buddhist approach does not mean that you embrace Buddhism nor that you must be a practicing Buddhist. Though spirituality means different things to different people, we need to keep the religious faith separate from the act of developing spirituality. You can embark on a spiritual journey based on the values and directions it provides you, even without practicing the religion itself.
Think about it, Buddha himself wasn't a Buddhist to begin with. The real power lies in Buddha's teachings and philosophies which help shaped the spiritual Buddhist approach that we can use to seek the truth about addiction, and the meaning of letting addiction go.
What does the Spiritual Buddhist Approach for Addiction Recovery Entail?
Although there isn't a fixed definition of what the spiritual Buddhist approach brings to the niche of addiction treatment, many will agree that it generally consists of these three key features:
His Holiness the Dalai Lama once said that it's important to train the brain to boost self-restraint and balance emotions in preventing drug abuse. This is where meditation comes in perfectly. Addicts often have sporadic thoughts pulsing through their minds, and it's hard to enjoy a still moment where they invest their entire focus on themselves, and nothing else. The meditative practice can calm the addicted mind because it helps us to focus on the current moment – the here and now.
Meditation also invites the practitioner to develop their propensity to let go of things. Eyes closed, sitting cross-legged, and breathing calmly through the nose, addicts can train their mind and gain more self-control over the urge that is constantly taunting them to pick up the next joint or drink.
Mindful Recovery
Although mindfulness is often talked about when the spiritual Buddhist approach is mentioned, mindful recovery does more than just developing mindfulness. When we are talking about mindful recovery, it encompasses a more rounded framework of enabling recovery when you practice and apply mindfulness to your daily activities.
For example, many treatment centers that adopt the spiritual Buddhist approach create the opportunity for addicts to engage in community service. During such community service programs, addicts can teach and help others, creating chances to build unique relationships that enhance their mindful recovery journey.
Buddhism and Yoga are sister traditions which share many similar principles and practices, so it is not surprising to know that Yoga is often used to help addicts create a peaceful union of body, mind and spirit. Emphasizing on an eight-fold approach to life, Yoga features the need to cultivate breathing control as practitioners work through the different postures. When Yoga is done on a daily basis, you can develop good breath control as well as see an increase in your physical stamina. This then further helps you in strengthening your mental capacity to combat addiction.
An interesting thing that you should know is that all these key features often present in a spiritual Buddhist approach for addiction recovery are interwoven and interlinked. How so, you may ask. Well, Yoga is a great tool for building awareness about the body and breathing. This helps to prepare the practitioners for quality meditation later on. Meditation itself is about developing mindfulness, and can build a strong foundation for mindful recovery to happen. See the connecting dots?
What does Research Say about the Spiritual Buddhist Approach and Addiction Treatment?
Recent research studies show that there are benefits to adopting the spiritual Buddhist approach for addressing addiction problems. For example, brief meditation training has been found to reduce smoking cravings while yoga and mindfulness are said to be good complementary therapies for preventing and treating addictive behaviors.
Generally, research findings support the importance of spirituality (though not necessarily the Buddhist-oriented type only) for better health and wellness. However, we must not discount the fact that relying purely on the spiritual Buddhist approach for addiction recovery is not the best solution. What you should realize is that using it as a complementary therapy to other effective addiction treatments such as medical detox will help to yield better success rates of attaining complete addiction recovery.
Ready to Embrace the Spiritual Buddhist Approach?
Today, more than ever, holistic addiction treatment programs have brought many success stories to the forefront. It can be argued that without the influence from the spiritual Buddhist approach, such programs might not have experienced the popularity and results they have enjoyed in the last decade.
If you are ready to incorporate some elements found in the spiritual Buddhist approach into your addiction treatment such as utilizing mindfulness therapy, it's important for you to do research on your own so that you can better prepare yourself to make the most of it.
Also, if you have already shortlisted a holistic addiction treatment center to enroll in, the admission officer can provide more information about the types of rehab therapies they specialize in, and this presents a golden opportunity for you to learn more about whether the center offers quality programs that tap on the spiritual Buddhist approach to treat addiction. Keep an open mind and give it a try because when you do so, recovery certainly isn't too far away.


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Elizabeth Goudge, born in Wells, England in 1900, was a popular writer of historical novels. Her book, Green Dolphin Street, was made into a feature length film. Her books on the Eliot family are perhaps some of her best works. This series explores the complexity of a changing world injured by World War and splitting forever the hand me down values of one generation to another. Goudge's work captured the spirit of the British character in a compelling and spiritual way, especially at a time when most major writers, appearing with her on the best seller list, were producing oppressive and cynical works. Goudge's works had a popular following and many of her novels were best sellers. Yet, she remains untapped as a major literary figure.
For more information visit the links provided below.
The Joy of the Snow is an autobiographical work by Elizabeth Goudge. It provides insight into the author's life and work through her own words.
The World of Elizabeth Goudge by the late Sylvia Gower is an excellent work uniting the places that inspired stories with the particular works.
Photograph by Mike Peel (www.mikepeel.net). Wikimedia Commons.
Glorying in the Cross by Henry Leighton Goudge, Elizabeth's father, includes a preface written by Elizabeth Goudge. This preface is as much revealing of her father's character as it is her own. The details of her father's childhood and the account of his relationship with his family provide an excellent insight into his influence on Elizabeth's writing. Henry Leighton Goudge became Regius Professor of Divinity at Oxford.
Elizabeth Goudge was born in Wells, Somerset on April 24, 1900. Her father, the Reverend Henry Goudge, taught at the cathedral school. Her mother, Ida Colette, was raised in the Channel Islands. Her parents would influence her writing but not as much as the places she lived. Wells figures in to many of her stories.
Image from Wikimedia Commons by Olaf Tausch. Permission is granted to copy, distribute, and/or modify this document under the terms of the GNU Free Documentation License.
Elizabeth moved with her family to Ely Cathedral when her father accepted a position there. There is no doubt this location with its beauty and character of the great cathedral had a profound influence on her life and writing.
Image of interior shot of Ely Cathedral from Wikimedia commons by Ziko.
Photo from Wikimedia Commons, Copyright Richard Gallagher. Permission is granted to copy, distribute, and/or modify under the GFDL, version 1.2 any later version published by the Free Software Foundation.
Goudge's father became Canon of Christ Church, Oxford. Moving from Wells was traumatic, but Elizabeth soon learned to love Oxford, although her mother never liked it. Towers in the Mist was her work of historical fiction about Oxford during the reign of Elizabeth I.
Buckler's Hard, an 18th century maritime village, served as inspiration for several of her stories, including Gentian Hill.
Photo from http://www.new-forest-national-park.com/bucklers-hard.html.


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Just as sitting at work all day can cause fatigue and muscle stress, so can standing all day. This position, however, is necessary for many occupations such as assembly line work, machine operation, or even retail sales. Although standing is a natural position, it allows less range of motion and position. Because the muscles remain more static, people who consistently stand at work risk the following injuries:
The best method for preventing these injuries is creating a workstation where employees can alternate between sitting and standing. Adjustable work surfaces and chairs effectively accommodate posture changes. Often, however, such adjustments are not possible. In that case, specific standing-friendly ergonomic measures can ease the stress of consistent standing.
Sometimes the structure of the job itself can also be modified to encourage greater variety in working posture. These rearrangements also offer the opportunity to foster greater versatility among employees:
Ultimately applying ergonomic principles to the workstation design and duty assignment of jobs that require standing will improve worker productivity. A reduction in fatigue and injury will allow workers to work more effectively and efficiently.


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2014 Forever: December
VH1 tried to sneak Sorority Sisters onto air without advertisers noticing. They noticed.
Vinyl is coming back: Geri Halliwell says so. Meanwhile, Snapchat wants to be a label.
Noel Gallagher invited the press into his mansion to talk about class and Morrissey refused to go head-to-head with Queen.
Madonna continued to insist having some crappy songs leak is like terrorism and/or rape. God knows what that makes something genuinely horrific, like Ashanti being cross-examined by her own stalker.
Parklife got hit with a fine for sending texts pretending to be dead people while SXSW got a lawsuit because of someone else driving drunk.
Why wasn't Paul McCartney invited onto Band Aid 30? Apparently not known enough in America.
Kasabian want to play Wembley.
[Part of 2014 Forever]
[Previously: November]


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CMS Series
CMS Optical Modules
CWDM and DWDM Filters
CWDM and DWDM OADMs, Multiplexers and Demultiplexers with a wide range of channel plans. Options for a 1310 or 1550 nm overlay port are provided on CWDM filters, and monitor taps are provided on all variants.
8-Channel CWDM MUX-DEMUX
CWDM 8 Channel Multiplexer and Demulitplexer in a single module, with 1310 nm overlay port and integrated input and output monitor taps.
CWDM 5 Channel Multiplexer and Demultiplexer in a single module, with 1310 and 1550 nm overlay ports and input and output monitor taps.
2-Channel CWDM with PON Add-Drop
Combined multiplexer and demultiplexer for 1511 and 1611 nm CWDM wavelengths with 1550 nm and 1310/1490 nm PON wavelengths.
8-Channel DWDM MUX-DEMUX
The 8-Channel DWDM MUX-DEMUX module provides multiplexing and demultiplexing for up to 8 DWDM wavelengths in a single-wide LGX module. All wavelengths fall within the passband of a 1551 nm CWDM channel, allowing the module to be used in hybrid CWDM-DWDM applications to increase the number of wavelength circuits.
Passive Optical Networking
PON splitters from 1×2 up to 1×64, and WDM multiplexing and demultiplexing for standard PON wavelengths, including 1310, 1490, 1550, 1590 and 1610 nm.
DMS Series
DMS Optical Modules
The OSC-1510 half-height DMS module is used to add/drop a 1510 nm optical supervisory channel (OSC) to/from a composite DWDM signal, with integrated monitor taps for the composite input and output signal.
Dispersion Compensation Modules
Optelian DCMs are offered in a ultra-compact, half-height DMS module. They use periodic Fiber Bragg Grating (FBG) technology, resulting in very low insertion loss and negligible latency, while also allowing for mixed 10G and 100G+ coherent wavelengths on a common transport infrastructure.
CWDM and DWDM OADM
The DMS optical add-drop multiplexer (OADM) is offered in 1, 4 and 8 channel variants for any CWDM or DWDM channel plan. All variants provide a 1310 nm overlay port and integrated monitor tap.
WM1 TWDM-PON Wavelength Multiplexer
The Wavelength Multiplexer (WM1) module multiplexes and demultiplexes up to 4 TWDM-PON
wavelengths for downlink and uplink connectivity between Optical Line Terminal (OLT) transceivers and Optical Network Units (ONUs) in an NG-PON2 system.
Request a Quote
Optelian's modular FLEX Architecture solutions deliver services from access to long-haul, passive to packet, and 100M to 100G+.
To learn more, please request a quote.


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Online registration for this event is now closed. Tickets are available for purchase at the door for $10/ticket. Thank you for your support of this event! We hope to see you there!
Sponsored by New Country Porsche of Greenwich and Stamford Hospital.
Exclusive specialty holiday shopping for everyone on the gift list. Shop for fashion, home accessories, jewelry & more in a festive and historic setting. All net proceeds to benefit local non-profit organizations.
The YWL stays true to the mission established by our founding foremothers: Raise money each year to give it all away to deserving 501(c)(3) charities. The Holiday Boutique continues to be one of the top fundraising events for the YWL. All net proceeds will be granted to local charities.
Young Women's League of New Canaan, Inc. -- P.O. Box 981, New Canaan, CT 06840


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As Childhood Obesity Rises in UK, US, Australia, So Do Costs
As if the obesity epidemic isn't on pace to take a big enough toll already, now researchers have found that it creates a financial burden as well. Almost one out of every four kids in Australia is overweight or obese by the time they enter school, and the problem is costing the country millions every year.
"Childhood obesity is a serious public health issue, and is becoming an increasing problem in children under five years old," said the study's lead researcher Alison Hayes, associate professor of health economics at the University, in a statement. "In addition to the health impacts of childhood obesity, there are major economic impacts, which may occur earlier than previously thought."
Medical Daily's Samantha Olson reports the study was published in the journal Obesity. Researchers from the University of Sydney in Australia collected the medical tests, medicines, diagnostics, and hospital admission information of 350 Australian youngsters aged two-, three and a half-, and five-years-old.
The researchers found that health care costs for preschoolers who were obese were 60% higher than the same costs for healthy children. Obese kids were also two to three times as likely to be hospitalized for respiratory disorders and ear, mouth, nose, and throat illnesses.
Hayes added that if obesity could be prevented early in a child's development, not only would it mean improved health for the young one, but it would also be likely to result in savings in healthcare costs. Preventing obesity in childhood would be cost-effective and would also improve the country's overall health.
Globally, explained Hayes, 6.9% of children under the age of five are overweight or obese. However, in the US, Australia, and the UK, the rates have increased to as much as 23%. The CDC reports that in the past 30 years, US obesity in kids has doubled and in adolescents had quadrupled.
Most recently, estimated annual medical costs for adults who are obese were $1,429 higher than costs for adults who are of normal weight. The Obesity Society points out that overweight or obese preschoolers are five times as apt to grow up to be overweight or obese.
Research from last year found that the average American woman currently weighs as much as an average US man in the 1960s, although the average height for US citizens has increased by only one inch. This dilemma is a result of too many calories and not enough exercise, writes Hank Campbell for the American Council on Science and Health (ACSH).
Many diseases are related to lifestyle causes such as alcohol, smoking, and calorie intake. The ACSH writer says the manner by which people become obese is by eating too much fast food — and in an Affordable Care Act world, taxpayers will be paying for the treatment of those who are unhealthy.
Obesity is an easy problem to prevent, says Campbell. Kids are born wanting to be active, and parents control purchases. Make sugary treats just that — a treat. He adds:
"We have created an America our ancestors always wanted for us, where science and technology led to food being so cheap and plentiful the poorest people can afford to be fat, now we have to make sure our cultural maturity matches our innovation."
07 19, 2016 Grace Smith


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Did you know that once a man hits his thirties he has already started to experience a drop in his male hormones? On average, men experience a 10% decline in testosterone each decade after this age unless it is acknowledged and properly addressed!
All prices are in CAD. © 2020 gnnhealthyliving.ca (Good 'n' Natural) | Sitemap


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Rooms to relax in ...
For families or couples who would like a bit more pampering, a comfy bed and a delicious breakfast before setting out on their day's adventures.
The Family Suite
Two en-suite rooms on the first floor of the old farmhouse with an inter-connecting door and big windows overlooking the garden. The main room has an extra king size bed, two comfy chairs and a bathroom with walk in shower. The second, slightly smaller room, can be a double or a twin and has a bathroom with shower over. The double room can also be taken just for a couple if our other double is already booked.
See Fingals Familty Suite page for more details.
See Fingals Familty Suite page for more details.
The Four-poster Room
Our Four Poster Room has a wooden framed bed hung with white muslin curtains and a supremely comfortable Vi spring mattress for snuggling down into. It is so high that you have to climb up into it and then you will have a beautiful, sash window framed, view of the garden to enjoy with your early morning cup of tea. There is an alcove full of books for you to choose something for your bedtime reading. A louvre door leads to the en-suite bathroom which has a shower fitting over the bath, basin and WC.
See Fingals Four Poster Room page for more details.
See Fingals Four Poster Room page for more details.
Fingals Barberry Brook
Barberry Brook is the name of the stream it overlooks and is our latest room. Built as our most luxurious hotel bedroom. Self catering facilities.
See Fingals Barberry Brook page for more details.
See Fingals Barberry Brook page for more details.
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If I am honest my heart fell a little at the sight of this book. Although publishers seem to love '100 best whatever' books and the like – which presumably means they sell – I find them mostly tedious. Ok, they can be handy gift books if you can't think of anything better to give someone, but I rarely feel the urge to buy one. Usually they are a compendium of little articles with no flow and limited readability. They are okay to dip into, but little more.
Douglas Palmer's book, then, was a considerable relief – because it can be read from end to end as a real book. It tells the story of the development of the Earth from its creation, through the formation of the continents, plate tectonics and more, to the present day. A surprising amount of the book is also about the development of life, in part through the fossil remains found in the Earth, so it's a mix of a geology and a biology book. For good measure there is a bit towards the end about energy sources, climate change and natural resources.
Palmer's writing is approachable, but I have to say that after about a dozen sections, I lost interest a little bit and felt the urge to skip forward to when the living things started to emerge. Fascinating though the basics of the Earth's structure and formation are, geology is a topic where it's very difficult to keep the interest rate going, and I did find my attention dropping off. That it was kept at all, was because of the impressive and sometimes stunning photographs that accompany each section.
Although you can read the book end to end, the 100 sections do slightly break up the flow. I tended to ignore the headings each section has (rather portentous stuff along the lines of: Definition/Discovery/Key Breakthrough/Importance) and just stick with the main text.
So the good news – this is probably the best 'whatever in 100 blah blah' type book I've ever read. (Why it's 'groundbreaking discoveries' I've no idea, as many of the sections aren't anything of the sort.) But it's not a format I find endearing. I'm sure Douglas Palmer could have made this a better book still if he hadn't been constrained by the format.
Review by Brian Clegg


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Hello there friend! I like your scarf!
Dogtober continues as Renee and Allegra discuss more dog costumes they've come across and LOOK OUT because they are CUTE! In Dogs We Met This Week, Renee tells us about Bobo - a kind friend who was able to help her in a time of need. Demi Adejuyigbe from the podcast Gilmore Guys is here to talk about all the dogs in his life! Plus, We have a great Mutt Minute on the Shar Pei, and yes they are wrinkley and yes it is adorable.
So grab a mug of something warm and tune in!
What time is it?
It's time for Can I Pet Your Dog!
This week we have a special Human I Met This Week, but don't worry it all revolves around a spectacular dog. We have a Mutt Minute on the Puli. If you don't know, they're the ones that look like mops and it turns out they're great with teamwork! We have a very special Ask an Expert with Adria Hash from Dog Vacay, where we learn all about Dog Vacay and how to start your own little business hanging out with dogs! Plus, we have a great Facebook thread of the Week and Dog News about a very heroic pug!
So, help yourself to a snack and tune in!
Don't forget to share the show with your favorite Shar Pei!
BOO! Ha! Gotcha! Hi there! It's just us, don't be scared! This week we're getting into the spirit of DOGtober*!
Have you been wondering if there are any stories about dogs and Dolly Parton? There are! Hear all about it in Dogs We Met This Week! We've got a very interesting Mutt Minute on the Hamilton Hound. Of course, we've got DOGtober where we talk about the best dog costumes for dogs of all sizes. Plus, we've got some updates and a Facebook thread of the week!
No tricks, just treats this week so enjoy!
*DOGtober may also be referred to as Spooky Spaniel, Terrifying Terrier, or Boo Beagle.
Hi Friends! We've got a wonderful episode for you! We have a great Dogs We Met This Week where we contemplate why all dogs aren't named Hamilton. We've got a Mutt Minute on the Shiba Inu where we contemplate whether or not they are half cat. Finally, we've got an important message to Animal Planet. Help us get on Puppy Bowl! Please let us know your ideas for our hashtag! Frankly, we're shocked they haven't asked us already.
Thanks for listening!


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I am originally from Limerick and have been a counsellor with the MS Centre since 2014. I also have a private practice. My core training is Gestalt. Having worked with the MS Centre for the past 3 years and after a family member was diagnosed with MS, I understand that the whole family is affected. I feel I bring experience and enthusiasm to my work with Clients, along with warmth and humour.
Please donate to MS North West Therapy Centre Sligo, and support us in our efforts


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"Tried lunch today and enjoyed every bit of it. The salad bar was a great start to the meal. I particularly enjoyed the mini wedge salad and the blue cheese grapes. My husband is always impressed with good quality, well prepared bacon as was available. The meats and other prepared items that came from the kitchen were very well prepared and I ate way more than I should have, but it was totally worth it. Our favorites were the filet, the special (I can never remember the name of this cut), the lamb chops, and the pineapple. Honorable mention goes to the Garlic beef, which I usually am not a fan of at Brazilian steakhouses, that was well seasoned and not overwhelming. The service was impeccable. We'll be dining here again soon. Great to have a quality Brazilian steakhouse back in the area!"
– Erin E. (Facebook)
"Had a birthday dinner here with a party of 6. It was a very good experience. Service was better than you would even expect. We were treated like royalty. Very excited to have such a great Brazilian steakhouse in the vintage again. Highly recommend this place!"
– Matt B. (Facebook)
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– Jerilyn S. (Facebook)
"I love Brazilian steakhouses and this one is now definitely one of my favorites! The staff was super friendly and on top of things! Salad bar was great especially the shrimp cocktail! We will be back!"
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"Food was delicious and service was incredible. Would recommend everyone give this place a try, I will be going back."
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"Great place,great food, good job. See you soon!"
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"At first i thought this place was ran by the same owner of the previous establishment, but come to find out talking with the managers and workers it is not the case. I went there for lunch today and must say it was fantastic. Same people who ran the fogo and chama establishments are there to help out. I do not have to drive to the other side of town for fogo, chama or nelore's anymore."
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"Great food!!! Service was even better! I'm in the meat business and they serve nothing but Angus Choice Beef!"
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"We were lucky enough to get a promotional complimentary meal here this week. This restaurant is not to be mistaken with the previous Facon Brazilian restaurant which wasn't very good. We often eat at Chama Gaucha or Fogo de Chao and this restaurant is very similar except you don't have the long drive into town. Decor is very nice and service was outstanding. We will definitely be coming back!"
– Duy D. (Yelp)


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Lipat Pisang Recipe. (Steamed Glutinous Rice with Banana).
Ingredients for Lipat Pisang:
- 1 cup custard powder
- 4 oz. (125g.) castor sugar
- 1 cup water
- 1 grated coconut
- 2 pieces gula melaka (crushed)
- 1/4 tsp. salt
- 1 pandan leaf (tied into a knot & slightly crushed)
- a few banana leaves (scalded & cut into 8 x 6 in. / 20 x 15cm. pieces)
- 4 pisang rajah (peeled & cut into diagonal slices)
- Blend together custard powder, sugar and water.
- Add some water to grated coconut and squeeze out 2 1/2 cups santan.
- Put santan with gula melaka, salt and pandan leaf in a pot and stir over low heat till gula melaka dissolves.
- Remove from heat and strain.
- Stir bit by bit into custard powder mixture.
- Pour into saucepan and cook over low heat, stirring constantly till thick.
- Place a heaped tablespoonful cooked mixture in centre of banana leaf. Top with 3-4 slices banana and cover with another spoonful of mixture. Fold banana leaf lengthwise over mixture and tuck the other ends under. Use up all the cooked mixture, slices of banana and banana leaves this way.
- Steam for 10 mins. Serve hot or chilled. Check out these food steamers.


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We are saddened to hear that Hans Sennholz died on Saturday, June 23, 2007. He was a wonderful writer and economist, and a lifelong advocate for liberty and truth. Our condolences to his family and friends.
For more on Sennholz's life and work, please see recent tributes from Joseph Salerno, Peter J. Boettke, and Lew Rockwell at Mises.org. See also, Sennholz's 2004 speech, "Finding My Way".
You can also find links to his articles and work at Mises.org, and at Sennholz.com.
And finally, posts mentioning Hans Sennholz and his work.
Read, learn, and pass it on.


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This LGBT history resource was spearheaded by Joey Plaster '00 with the cooperation of Oberlin Lambda Alumni (OLA) and the assistance and financial support of a number of fabulous individuals. It is now maintained by Ryan Brazell '05, a former co-chair of OLA.
If you would like to submit photos, publications, articles, oral histories, interviews, or first-person essays, please click here to start a new email message. Short anecdotes or stories can also be posted in the Share Your Story section. Also, feel free to contact us with corrections or suggestions for improvements.


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Located at the heart of Tai Seng, this space offers a new concept which combines work and storage to create a cool NY style loft warehouse design. This means that the client gets to enjoy 60% more space than traditional short lease office and at the same time save up to 40% in rental costs. Flexible rental terms, all-inclusive rental, high-speed WIFI, 24/7 access are offered and all offices are housed in a secure facility with CCTV & card access. In this space, you will find everything to suit your needs including a corporate ambience, pantry & communal dining area, meeting room, innovative storage system, honesty bar, daily cleaning services, complimentary coffee & tea and mail management.
Located five minutes walk from Tai Seng MRT right in the centre of Singapore at the bustling area, this space is approximately a 30-minute MRT ride to Raffles Place, and its international offerings. A stone's throw away from the building are many amenities including famous restaurants, cafes, banks, and retail outlets - you'll be spoilt for choice come lunchtime. A number of hotels surround this location, perfect for guests who come to visit from out of town.Tai Seng MRT station offers access via the Circle Line, and 15-minutes down the track is MacPherson MRT station, offering access via the alternate Downtown Line - your commute is always going to be a breeze in this centre. This workspace is also conveniently situated less than 10-minutes from Paya Lebar Air Base, and less than 20-minutes from Changi Airport (SIN).
By submitting your application and subscribing to our services, you agree that we may use your information and accept our conditions as set out in our Communication Terms


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I am a mother, wife a dog owner and a Certified English Language Tester.
As much as my family and work provided me with great joy so they do my hobbies: knitting, crochet and doodling.
I am grateful to my grandma and my aunts that taught me to the love hand-made things, at first place - the feel of yarn sliding through my fingers.
I am grateful to my mum, too, who has always loved things I created and has been brave enough to wear them.
I am also grateful to my Dad that he passed on me the belief that one has to keep one's hands always busy, and mind occupied.
And to be fair, I am grateful to my husband that has so much understanding for a voluminous stash of yarn and innumerable copic markers, ink pens and pencils (leave alone sketch books!) all around our place.
Being equipped with two uneasy hands and tons of ideas waiting to be turn into a visible and touchable "something", what else I could do, but all three: knitting, crocheting and doodling!


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Red Cross Onion Sets Growing Chart
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- Plant Outdoors
- Harvest
Our products are all grown with the utmost care and to high standards of quality. We regularly check our nursery stock to determine exactly when they will be at the optimum time for despatch.
We despatch our fresh, nursery-grown live plants (including vegetables, trees and flowers) when they are at a stage of growth ready for you, the customer, to plant on at home.
The delivery period shown on your order confirmation indicates when you can expect to receive your order and we will endeavour to despatch your plants in this period within 7-14 days
Customer Reviews
Excellent bulbs. Quality.
Only supplier and good price
Varied in size, but all firm and overall happy with amount provided for price - great value!
Red Cross Onion Sets
£3.99 each
Red Cross Onion Sets produce large bulbs with deep red skin and white flesh with clearly defined red rings.
Over winters well and stores for up to 3 months.
Excellent choice for slicing and salads.
Special Note: By planting your onion sets in the autumn you can guarantee the earliest crops next year. These ensure that you have a tasty home grown crop from late spring to early summer.See Full Description +
- Quantity Approximately 75 Onion Sets
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Stock Status: Out of stock


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Category: Contest
Aug 05
IOTA Photos
Jul 10
RSGB IOTA Contest
CPSARC will be active once again from the Island of Tiree (IOTA EU-008) as GM2T
The team consists of MM0DXC, MM0JXI, M0RNR, GM4UYZ, MM0MRM, GM4GZW, MM5AHO, MM0FZV, G3UJE, MM0YMG, MM0VTV, MM0GZA, GM4IKT, MM0KTC, MM0GTU and MM0VPR.
We will be active in RSGB IOTA Contest 30-31 July 2011
QSL via GM4UYZ
Having achieved an excellent 3rd place in the Island DXpediton section last year, we continue to promote and encourage contesting at a high level with newly licensed and less experienced radio amateurs.
We've been going to Tiree to take part in this contest since 1998 and we're grateful to our friends on the island for their hospitality and generosity over all these years.
Jul 04
VHF Field Day photos
Photos are in the gallery now.
[blip-slideshow controller=false thumbnails=false captions=false link=lightbox rss=https://picasaweb.google.com/data/feed/base/user/107740676018647710418/albumid/5627022868008978369?alt=rss&kind=photo&authkey=Gv1sRgCLPuz5OGyY7R4wE&hl=en_GB]
Jun 28
VHF Field Day
It is VHF Field Day this weekend and the club will once again be active from our site to the south of Castle Douglas, Dumfries.
Our locator is IO84BT.
The following link is directions to the site.
We will be operating from 1400 GMT (15:00 BST) Saturday till 14:00 GMT (15:00 BST) Sunday.
· 144MHZ and 432MHZ will be running the whole 24 hours
· 6M will be running from 14:00 GMT to 22:00 GMT
· 4M will be running from 08:00 GMT to 15:00 GMT
You are all more than welcome to come along and take part as part of the team but if you can't why not give us a call.
The call sign that will be used on all bands is MM0CPS/P


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My name is Loret and I am appreciative of nature and all that it has to offer. I am a native plant enthusiast located in a rural section of Central Florida. I walk around my property enjoying what comes to visit and I record these encounters with photographs, one of which I hope to share every day.
This is a companion blog to What Florida Native Plant is Blooming Today. Be sure to stop over there for a daily photo and thought on plants native to Florida.
The intention of this blog is to keep a on ongoing journal of what nature is appearing on a single acre of land in East Osceola County Florida on a daily basis. There won't always be the highest quality of photograph since it is more about the encounter experienced and the photograph is merely to document the experience which took place possibly minutes before. One can't always get that "Kodak" moment when something interesting happens fleetingly.
I hope to encourage use of more native plants in the landscape since that is what draws and feeds fauna as is evidenced by the fact that so much has come to visit my place since I began to allow the natural occurring plants to restore and stopped including exotic species in my landscape.


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Kiwi Newton Construction continues to take on increasingly challenging projects. We are a bonded general contracting company and have been successful in growing our company, while providing exceptional service to our clients. We continue to focus on growth, while embracing new technologies and innovative construction techniques. Our clients appreciate our focused attention to detail.
Kiwi Newton Construction is considered a premier Design+Prefab+Build company. This is what sets us apart from our competitors. For 20 plus years, Kiwi Newton Construction has provided general contracting services, building a reputation based on our integrity and commitment to exceptional service. Our clients consider us to be their 'constructor of choice' and return to us time and time again for their construction needs. Kiwi Newton Construction is particularly adept in design-build of industrial plants, where we consider the needs of the actual building and how various manufacturing processes can be adapted. However, our expertise extends well beyond the industrial sector as we deliver the same diligence and attention to detail on all our construction projects.
Kiwi Newton Construction has successfully completed long term care facilities, schools, industrial plants, warehouses and office buildings as well as the prestigious Seagrams Barrel Warehouse redevelopment. The redevelopment of the Eaton Centre to Old Quebec Street in downtown Guelph, Ontario provided residents with a new upscale, enclosed streetscape reminiscent of Old Quebec, Canada.
Our accomplishments can be viewed in our Projects section.


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Rockbox mail archiveSubject: Re: Dircache
Re: Dircache
From: Rafaël Carré <rafael.carre_at_gmail.com>
Date: Fri, 18 Jun 2010 23:52:15 +0200
On Fri, 18 Jun 2010 23:36:49 +0200
> I don't have (or more accurately can't find) a lower memory target
Change 'memory=32' in tools/configure to something lower and you'll
> (I think it is disabled for the very low mem targets anyway?).
Yes it's only enabled for MEMORYSIZE >= 8 (in config.h)
-- #define _ putchar int x=0,q=0,Z;z(){while(x<4){Z=(x?x:x^3)*5+(x>>1);_(((x++??'3)?Z:'['<< 1)+((13<<3)+2));}x=0;}char *s="ACB=+2DBK/,8=\"";main(){z();while(s[q]) {Z=s[q++]+q+43;Z=Z=='Z'?1<<5:Z;Z^0x7e?_(Z):_(' ')+z();}_((1<<3+3)+3);} //Rafaël Carré
Page was last modified "Jan 10 2012" The Rockbox Crew


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Introducing the Black Triathletes Association
With Black Triathletes Association approaching 2,000 members, the Black Triathletes Association (BTA) is an organization that promotes fitness and health through the sport of triathlon to the black community. This group offers a place for black triathletes to support, offer advice and mostly encourage one another in multisport activities. They welcome all levels of experience from first Sprint Tri to full IRONMAN.
It might be useful to offer some background here. What exactly is a triathlon and how did this start? According to Felecia Le-Ray Turk, "In the 1970s, a group of military folks in Hawaii decided to challenge each other and determine which group of athletes were the strongest: swimmers, cyclists or runners. So they decided to have a race, which consisted of a 2.4 miles swim, a 112 mile bike ride, and 26.2 mile run, and whoever won the race would be called an "IRONMAN."
Over time, these types of races became extremely popular and many people started to participate in them. Nowadays, triathlons come in all shapes and size (as do triathletes).
Super sprints, sprints, Olympic distance, half iron distance, and iron distance races are pretty common and doable for most people—-there is literally something for everyone.
Many South Fulton residents including our own South Fulton Lifestyle publisher rave about the sport.
"I LOVE this sport because of the challenge it gives me and level of fitness I can attain when I am full throttle training mode," says Turk. "Triathlon training is also an excellent way to cross train across various disciplines. If you're lucky, the sport of triathlon can also give you an opportunity to travel to exotic race locations (sometimes affectionately referred to as a 'trication)."
BTA Founder Tony Brown: Adding Some Color to the Multisport Movement
They call Tony Brown the Adrenaline Guy.
But Brown, the founder and president of the Black Triathletes Association (BTA), isn't your typical competitive athlete. He never played sports as a youth and despite the Atlanta Falcons tailgate parties he hosts across from the Georgia Dome, he's not a huge sports fanatic. But in a three-year time period, he's completed a few marathons and several 70.3 triathlons. Just recently, he successfully completed the IRONMAN 140.6 triathlon in Louisville, Kentucky, along with 20 other athletes from BTA.
"When I first started triathlon, I found myself as one of a few African-American athletes at a race," says Brown.
It's not surprising considering minority participation in multisport is one of the lowest of most sports. In a 2009 study, USA Triathlon found that African-Americans accounted for only one-half of one percent of its 550,000 member triathletes. Brown wanted to find a way bring awareness of the sport in a way that made triathlon look "cool" to those reluctant to participate.
As a technology consultant, he leveraged his skills in digital marketing, media production, graphic design, software development and comedy to create and grow the community known as the Black Triathletes Association (BTA).
BTA is a national organization that promotes the sport of triathlon to the black community. What started as a social media group has grown to become the world's largest community for black triathletes. Its mission is to encourage, inspire and support each other's multisport goals. In less than a year, BTA has grown to attract over 2,000 members making it the most popular Facebook group amongst black triathletes. Hundreds of its registered members compete in various races across the country with experience levels including beginners, age-group champions, Kona competitors and even the first African-American Professional triathlete.
As an official club of USA Triathlon, the group participated in the 2014-2015 USAT National Challenge Competition and won 1st place in the Swim Session, placed 2nd in their division and was top 10 overall in the nation. This was an incredible accomplishment for the club's inaugural season. Their notoriety as an IRONMAN TriClub has attracted partnerships with Infinit Nutrition, Roka Sports, SwimOutlet and others.
The club celebrates the accomplishments of its members and communicates news through its #BlackTriathlete Weekly newsletter. Members are able to locate potential training partners in their city with an interactive Member Map on its website. BTA apparel is proudly worn by athletes to communicate that they are a part of the #BlackTriathlete movement. And for more popular triathlons, Race Team Ambassadors organize Meet & Greets to facilitate networking and fellowship with one another.
To learn more about the Black Triathletes Association, visit their website at BlackTriathlete.org.


text:
Texan Glass is the industry leader in auto glass repair and replacement in Corpus Christi, Victoria and all surrounding areas. Visit one of our auto glass locations or let one of our mobile trucks come to you. Our Corpus Christi and Victoria auto glass and windshield repair technicians will have your vehicle's glass looking like new again in no time. Call us today for a quote.
361-814-2000 888-586-7385
Our auto glass team of CSRs and Technicians are receiving continuous training to keep up on an ever changing industry. An improperly installed windshield can cause serious injury or even death. Give us a call today for a quote or to schedule and appointment.More
Our certified Express Repair Technicians use state of the art tools and resin to ensure the best windshield chip repair possible. Don't be fooled by fancy claims; our trained technicians will repair your windshield to the best possible condition and save you a windshield purchase.More
We mobile to most Texas cities! Corporate Office
3253 S Padre Island Dr. Ste A
Corpus Christi, TX 78415
Texan Glass South - Victoria
3811 N Navarro St
Victoria, TX 77901
Texan Glass South is one of the top auto glass, windshield repair and replacement companies in Texas. With our sister company, Texan Glass Express, Inc., our auto glass and windshield service covers most major Texas cities. We have been serving Texans for over a decade now with our TGE trained and certified technicians. We offer continuing education not only for our team of techs and CSRs, but also to insurance agents across the state. Our windshield and auto glass service and pricing will not be beat.
|• Windshields
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Our Corpus Christi windshield repair and Victoria windshield repair locations will fix your auto glass and windshield problems quickly and easily. If you need auto glass in Alice or a back glass in Beeville, Texan Glass is the right company to call.
Both our Corpus Christi TX and our Victoria TX locations offer auto glass & windshield installation via our free mobile service, or by coming to our convenient shop locations. Our mobile service area covers Kingsville TX, Alice TX, Beeville TX, Cuero TX, Yoakum TX, Hallettsville TX, Port Lavaca TX, Rockport TX, Portland TX, Robstown TX, Port Aransas TX and all other cities and towns in the Corpus Christi and Victoria areas.


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Are you creative? Are you entrepreneurial? Are you a self-starter? Whether you enjoy researching the latest style trends, focusing on data and metrics, or finding new influencers to collaborate with; there is a role for you at Brooklyn United Ties. Our careers and internships will feed your creativity while helping you gain the experience you need. Stay up-to-date with the latest news by following us @brooklynunitedties
Career Descriptions
Sales Representatives - (NOW HIRING!)
Internship Descriptions
Marketing/Advertising Intern
If you are interested in applying for a career or be an intern please email your resume to firstname.lastname@example.com


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Monday, October 12, 2009
'Shining' Star
To recap, Shine had 2 goals this weekend to go with his 1 assist from opening weekend. The Pinckney, Mich., native earned praise from Coach Jimmy McGroarty after the home opener on Friday night. McGroarty said Shine has been one of the Stars' best players early in the season not just in games, but also in practice. My pal, Yeti, mentioned in a previous post that Shine was very impressive in the game against Omaha the following night.
Not bad for a guy who was going to be on the affiliate list until a couple preseason injuries kept him around. To put his age in perspective, just two months before Stars' tryouts, Shine needed a ride from his parents or friends to go look at hockey equipment.
Shine comes from the Compuware program in the Tier 1 Elite league. He put up 17 goals and 15 assists in 36 games last season, and was drafted by the Stars in the 3rd round of the 2009 Futures Draft. At tryouts, Shine was one of the leading scorers. Despite his age, Shine has taken advantage of his opportunity to play and is earning more and more ice time every game.
As is the case for all young players, Shine will likely experience some rough spots this season, but his work ethic this early in the season and the ability to "get" McGroarty's style of play gives him a good chance at a successful few years in Lincoln.
Any thoughts on Mr. Shine? Anyone know anything about the youngest player on the Stars?
6 comments:
- Yeti said...
Great article, BellTolls. Shine is quickly becoming one of my favorite players on the team. I know it's very early in the season, but from the games I've seen him play in, he always has his nose in the play. It seemed like he was involved in most of the quality offensive chances against Teglia this past Saturday against Omaha. I know he ended up -2 on the night against the Lancers, but his PP goal doesn't count towards that. His feet are always moving, and he's always hustling on the ice.
One thing I've noticed is that the coaches having him playing one of the two point positions on the powerplay. This past weekend, quite often with the man advantage, the Stars were using five forwards on the PP unit, instead of three forwards and two defensemen. For a guy that really isn't that big, Shine has a heavy shot from the point.
- October 12, 2009 at 8:09 AM
One article (on americanjuniorhockey) described Dominik's goal "...Shine launched a power play laser from the point past Lancers goaltender..." I was not able to be in Omaha to see it, but liked that imagery. As a fan, the exciting part is that Shine should be in Lincoln a couple seasons! Appreciate the articles, BellTolls & Yeti, especially when home games are so sparse in the early part of this season -> insufficient fix of Stars Hockey!! Go Stars!
- October 13, 2009 at 8:02 PM
- Yeti said...
Thanks for the comment. Yes, Shine's shot from the point was a bullet...and seemed to catch Teglia off balance. It's amazing a 16 year old "kid" is getting so much playing time on the powerplay, and the penalty kill. Like Bells mentioned, his play has caught the attention of the coaches. In games, and in practices. He has a bright future for sure.
- October 14, 2009 at 12:07 AM
Couldn't agree more with all of you, and what a great last name, SHINE!!!
- October 14, 2009 at 10:59 AM
I'm hoping Lincoln holds on to this kid. This young buck has a lot of potential...
- October 17, 2009 at 10:27 PM
He's a great asset to this team. They should keep him for a long time!
- March 3, 2010 at 9:10 PM


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