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Making a Plan ♦ Building a Portfolio ♦ Budgeting for While You Are in School ♦ Consumer Debt/Credit ♦ Student Loans ♦ Loan Tips ♦ Loan Repayment ♦ Links ♦ Berkeley Law Resources
Making a Plan
Taking the time now to consider what financial resources you will have available to pay for three years at Berkeley Law and making a plan about how you will spend those resources can help you to avoid borrowing more in student loans than you need. The Berkeley Law Financial Aid Office holds information sessions during the fall semester on topics such as budgeting and managing your student loan debt to help you continue to develop your plan while attending law school.
While these are not mandatory, they are highly encouraged. Set short term and long term financial goals:
- What are you hoping to accomplish?
- Pay off student loans?
- Credit card bills?
- Buy a home or car?
Make a list and set a priority level and deadline for each goal. Planning ahead for law school and afterward means that you will be better prepared to balance your budget and pay your bills (and loans) once you are out in the professional world.
HELPFUL RESOURCES: AccessLex a non-profit that publishes information and tips about Funding Your Legal Education and debt management. iGrad.com contains articles and tutorials on Financial Literacy for College Students. The Federal Reserve Bank of Dallas's Building Wealth Guide on their website covers budgeting, loans, credit, investing and saving, and insurance.
Building a Portfolio
Something as simple as keeping thorough documentation on your income and lines of credit will help remove the barrier of uncertainty after graduation. The effort you put now into building a portfolio of your assets and liabilities will save you time when needing the information years later because it will not be as readily accessible then.
Save a copy of each of the following documents in a physical paper and/or electronic folder:
- The student budget found on our Fees page each year. This will provide you a record of the fees you paid. You can also use this to build your post-graduation budget. Food, housing, transportation, and other living expenses are itemized to give you an idea of average bay area costs.
- Your financial aid offers found in CalCentral. This helps you track the exact amount of educational loans borrowed while at Berkeley Law. Print these each year rather than waiting until graduation should any errors occur in campus/federal tracking systems in the meantime.
- The National Student Loan Database System (NSLDS) report provides you with an overview of all your federal student loan details such as loan amounts, interest rates, accrued interest, the name of your lender and the loan servicing agency.
- The promissory note and other documentation for any private educational loans will not be listed on NSLDS and must be tracked separately. Obtain a copy of your credit report instead.
- A copy of your income tax return for each year that you file. This is important for tracking annual income and any educational credits you claim.
- Your W-2, 1098-T, etc. for each year even if you did not file a tax return for that year.
- Your employment contracts and job descriptions for any summer jobs while you are a student as well as your jobs after graduation. This is particularly important if you are considering the IBR repayment plan for your federal loans or considering participating in the LRAP program.
These documents are helpful when completing income tax returns, determining how much to borrow in educational loans, participating in the federal government's loan repayment plans, not to mention building a repayment strategy. Including any car/home/credit loans in this portfolio will help with the budgeting process. If you participate in LRAP, you will need to provide much of the documentation listed above as part of the LRAP's application process.
HELPFUL TOOL: Take notes and track it all on mint.com, a free service that aggregates your assets and liabilities into an online portfolio.
Budgeting for While You Are in School
Developing a personal budget for the years you spend as a law school student will help you keep your expenses low with the ultimate goal of graduating with the lowest debt burden possible. A comprehensive budget which includes a plan for while you are a student as well as a plan for after graduation will help you control your spending and reach your ultimate goal. If you incur additional costs such as a computer purchase, uninsured medical bills, or relocation expenses within the current academic year, consider submitting a Cost of Attendance Adjustment Request to the Berkeley Law Financial Aid Office to increase your loan eligibility. Creating and maintaining a spending plan for the first time might be confusing. Make sure you keep all of your receipts, pay stubs, bills, and other payment records or maintain a daily log for future reference. It's easy to lose yourself in a false sense of security with relatively large starting balance, and then notice that toward the end of the month you have run out of your budgeted funds and must overspend. An easy way to avoid this mistake is to have a weekly spending plan (read an article about it here: http://www.moneyunder30.com/need-help-with-your-budget-try-a-weekly-budget)
HELPFUL BUDGETING TIPS: List income and anticipated expenses like rent, utilities, food, transportation, etc. to determine whether your expenses exceed your income/other funding. If expenses exceed income:
- Look for discretionary spending which can be reduced (e.g. are there cheaper housing options?)
- You may have the option to increase your student budget and borrow educational loans to cover certain expenses
- Look for alternate funding sources such as working while in school, freelance jobs, etc.
BUDGETING TOOLS: There are a variety of budgeting tools available, ranging from free, simple calculators to software for purchase!
- You may want to start with a budget in paper form found here.
- Some budget templates compatible with Microsoft Office can be found here
- A free online budgeting tool is www.mint.com
- There is more sophisticated budgeting software that you can buy: personal-finance-software-review.toptenreviews.com & www.youneedabudget.com
Budgeting wisely and modestly allows you to borrow LESS in loans.
Consumer Debt/Credit
Because consumer debt generally has a high interest rate and monthly credit card payments are not factored into the student budgets used to award financial aid, we encourage you to pay off as much of this type of debt as possible before entering law school. We also encourage you to obtain a copy of your credit report from the major credit bureaus. Reviewing your credit report each year is a good exercise even if you think you have good credit. Because some of your borrowing options may require credit worthiness, it is important for you to understand your credit score and take care of any credit errors you might find in these reports. You may obtain a free credit report from each credit bureau once per year. See annualcreditreport.com for details. Credit scores, capacity (to pay), collateral, character, and condition (of borrower, lender, and the economy) will be the five things that the lenders will look for once you want to get a loan after graduation. This will help you obtain credit, which is essential for you to live as a healthy, tax-paying citizen of the economic world. The ideal debt-to-income ratio, given by monthly debt payments divided by monthly gross income, should be ideally less than 36%. As with anything, there are bad debts and good debts. Good debts are the ones that improve one's life, like home loans and student loans. However, these can become bad debts if they accumulate over time and do not get paid. One egregious example is payday loans which have extremely high interest rates, making it difficult for the borrower to repay the loan entirely. As for educational loans, it is important to note that high levels of borrowing will negatively impact one's credit score simply because it is a large amount of debt. Consistently making your loan payments on time will help your credit score.
Student Loans
A law school education is usually funded through student loans. Some of you may have not had a chance to learn about different types of loans. More information about types of loans can be found on our Loans page in a convenient chart.
Loan Tips
General tips
1. Interest rate reductions are often more valuable than principal reductions.
2. Read the fine print carefully. All the important things to know about your loan – fees, interest rate, grace period, etc. – will be in the promissory note.
3. Hold up your end of the bargain.
4. Remember to set up auto debit of your monthly payment in the way the lender requires.
5. Make monthly payments on time. Otherwise, you risk defaulting on your loans.
Private Loan tips
1. Consider the benefits that come with federal loans such as the Direct Subsidized/Unsubsidized and Grad PLUS loans before applying for a private loan
2. To get the best interest rate on a private student loan, consider applying with a credit-worthy co-signer.
3. Analyze and compare different private lenders for hidden costs (i.e. some may charge an insurance premium at the beginning of repayment period).
4. If there's the possibility that you will enroll in Berkeley's LRAP program, remember that private loans often do not qualify.
Loan Repayment
Loan payments can be anywhere up to $2800 per month depending on the type of loan, how much you owe, and the repayment option you chose. It is important to establish a budget and determine how much money you will need to borrow in loans. Don't borrow more than you need! If you are having difficulty making monthly loan payments, student loan repayment can be postponed. In certain situations, such as re-enrollment in school, loans can qualify for deferment. This means that loan payments are temporarily suspended and interest does not accrue on subsidized loans. If you do not qualify for deferment but are experiencing financial hardship and difficulty making loan payments, you may qualify for forbearance.
- Department of Education's definitions on deferment and forbearance
- AccessLex.org
- CashCourse.org
- Mint.com
- MyMoney.gov
- iGrad.com
Berkeley Law Resources
Berkeley Law Financial Aid Office regularly holds presentation about financial literacy and loan repayment at the law school. Students are highly encouraged to attend these sessions. We sometimes provide webcasts of these presentations on our Info Sessions page.


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Charles Nurse
International Sales and DistributionBased in Brisbane, Australia, and the first of the three Nurse boys, Charles is our International Sales Agent. While maintaining strong input to the day-to-day running of the company, Charles' skills are in communicating the quality and calibre of our products, with a targeted view to international markets.
Charles has been involved in the sales and marketing of a wide range products over the past ten years, especially in the automotive industry, and has recently turned his attention to focus more intently on the global wine market. If you're interested in getting hold of our wine, no matter where you are, Charles is the man to talk to.
<< Our Team < Tony Prichard | Guy Nurse >

subset: commoncrawl


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As you probably already know, I spent a fair amount of time developing and improving Intrusion Prevention System (IPS) technologies in my tenure with ISS (and then later, under IBM). During that time there were a number of market dynamics that required me to spend quite a bit of time reviewing, analyzing and evaluating the various DLP technologies - both at the host and then network levels. In general though, I was not impressed with the technology - and still aren't. From my perspective, DLP is a bit of a white elephant and is probably going to go down in the annuls of Security History in the chapter next to NAC. Don't get me wrong, as a concept DLP has its place, but in practice it fails to provide any compelling features that aren't (or can't be) delivered using other more common (and existing) enterprise security technologies.
Now, being a networking kind of guy, the thing I find most interesting about network-based DLP is the show and dance the various DLP vendors make about Deep Packet Inspection (DPI) - you'd almost think that they invented the technology and that it only to DLP. Lets get this straight from the beginning - DPI existed within IPS (and IDS) for 5+ years before even the first DLP companies became incorporated and, whats more, products like ISS' Proventia fully parse many hundreds of networking and content-level protocols - many times more than even the most mature dedicated DLP product out there.
So, if you're thinking DLP is a new and vital technology to roll out in your enterprise (particularly at the network layer), my advice would be to look to a top-tier IPS appliance instead because you'll find better protocol and content inspection coverage, and higher capabilities in inspecting traffic for critical data leakage. One day I'd love to see a head-to-head appliance review of the various vendors products detecting and defending against all the most common data leakage techniques/tactics.
DLP and Botnets
So, how useful is DLP in combating botnets? First of all, we obviously need some degree of clarification about "combating botnets". Lets break this down in to three separate botnet attack phases:
- Preventing hosts from becoming botnet victims,
- Detecting and stopping the leakage of confidential corporate information,
- Cleanup and remediation of bot infected victims.
In order to understand DLP capabilities in preventing hosts from becoming botnet victims (from a network perspective), we need to bear in mind the limitations of DPI and the most common mechanisms hosts succumb to being compromised and joining a botnet.
- Criminals leverage a broad spectrum of attack vectors in order to compromise their target - with the most common being spam/phishing emails that convince the user to infecting themselves, malicious drive-by-download sites the exploit vulnerabilities in the Web browser and removable media worming (e.g. USB devices). Unless the DLP solution is configured to watch inbound network traffic and scrutinize URL's (perhaps using a URL blacklist for checking against), the probability of detecting the malicious payloads is remote - and anti-spam and perimeter Web gateway technologies would be a much more effective solution here. IPS technologies would also excel in dealing with the exploits being used to compromise the Web browser vulnerabilities.
- Inspection of the HTTP/FTP/etc. downloads or email attachments is of course possible - but it will be a struggle to to identify the malicious intent of the binary files, but should best be dealt with using anti-virus technologies - particularly products with good behavioral analysis engines and, in a pinch, virtual/sandbox dynamic-analysis of malware.
Detecting and stopping the leakage of confidential corporate information
Detecting the information leakage from bot infected hosts should be an easy task - after all, that's supposed to be DLP's bread and butter. Unfortunately it's not quite as easy as it sounds.
- The signatures (or "fingerprints") DLP devices use are generally tuned to specific forms of structured data. For example, SSN's, credit card details and address details have a specific structure. As such, DLP solutions are generally good at spotting this kind data being transmitted across a network and leaking from the enterprise (just as IPS's can too). As such, DLP appliances can easily detect the "clear text" transport of these kinds of data.
- Unfortunately, botnet operators tend not to transport/extract confidential data past perimeter inspection/detection technologies in "clear text". Obviously, if the bot agent chooses to transport the data to a remote server over HTTPS, then all the traffic will be encrypted. But botnet operators don't even need to do that...
- Purchasing, managing and configuring Web server certificates for HTTPS can be tedious and can often result in "invalid certificate" alerts - which would in turn alert the user of any folks inspecting the system logs. As such, many botnet operators have decided to not use HTTPS - instead they extract their stolen data over un-encrypted HTTP, but they compress and encrypt the data they're stealing from on the victims machine before sending. I.e. the transport is unencrypted, by the file being transferred is itself encrypted and cannot be inspected by DLP (or any other DPI technology).
- Armed with a blacklist of known botnet Command and Control (CnC) channels or file drop-boxes, the DLP solution could keep watch over who the victim system is communicating with and block those - but there are already plenty of IP/Domain/URL blocking technologies already out there that are more efficient.
- It's important to understand that many professional botnet operators have moved away from stealing classic datasets (e.g. credit card details, SSN's, etc.), and towards more valuable datasets (e.g. software source code, CFO banking credentials, prototype designs) - which happen to be considerably more difficult to detect with DLP technologies (especially if the data is encrypted of course).
- DLP is limited to specific protocols and specific file/attachment types for inspection. To evade detection, the criminal botnet operator just needs to use an "unsupported" protocol/format.
Well, I can't think of anything that DLP offers in this realm.
Clobbering Botnets with DLP
In general, DLP makes for a very poor anti-botnet technology. DLP is adequate enough detecting the simple stuff - e.g. a user sending an email with 10,000 credit card details - but is ill positioned to detect an automated bot agent obfuscating or encrypting a compressed file of corporate secrets.
In fact, as far as I'm concerned, I can't really see a reason for it existing as a separate security technology anyway. Existing IPS technologies and signatures include just about all of the data leakage detection features already.
That all said, DLP is probably adequate enough for detecting stupid user mistakes, but useless for combating professional criminals - whether they're botnet operators or insider threats.


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You could enable Trezor connect on your website and let your users and admins login fast and secure without passwords using a TREZOR device.
What is TREZOR? TREZOR is a single purpose device which allows you to make secure Bitcoin transactions. With TREZOR you could use you Bitcoin to purchase Veridium quickly, easily and securely. With TREZOR, transactions are completely safe even when initiated on a compromised or vulnerable computer. Important, you need a TREZOR device.
You need to modify your theme to allow users log-in with TREZOR connect, please add the following to your theme in the place you want to show the login button:
<?php osc_run_hook('trezor_button'); ?>
You may want to modify your stylesheet to adjust the button to your theme's style, the login button will be created inside a

.
Install it from the market: http://market.osclass.org/plugins/security/trezor-connect_242
It's open source, PR are welcome!: https://github.com/conejoninja/osclass-trezor
Some official information: http://doc.satoshilabs.com/trezor-apps/osclass.html


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27 Aug 2012
Not talking turf at the 2012 Leader Home Show
BC Sands exhibited at the Leader Home Show over the weekend. As the relatively new marketing co-ordinator here… it was my first taste of meeting the public and talking turf in person … so to speak.
Mine was perhaps more a "meet and greet" role – I said hello… and then introduced the customers to the experts on our team! (Well someone had to do it)
The Home Show cemented my theory that all people love a free pen! And a magnet! Kids love sandpits… and making pet rocks… and sucking air out of helium ballooons!
Our stand was an interactive one, with our friends at Bedrock Landscapes and Sand Sea and Stone providing works in progress all weekend using BC Sands supplies. Ever the information sponge, I did a bit of eavesdropping over the course of the weekend… and learnt:
- decomposed granite is far cheaper and alternative to concrete or paving.
- it can be mixed with cement before we deliver it so that it compacts down and stabilises when you hit it with the "wacker packer" lol!
- cypress mulch smells nice and is ideal for sloping sites becuase it doesn't roll/move
- paving saving or river sand is the ideal thing to lay under your pavers so thay have a stable, even surface to sit on. You want a substrate that "floats" as the soil & clay tends to be reactive with the moisture level of the soil.
- succulent plants grow well in between pebbles
- there is not much you can do about your guinea pig ruining your lawn!
Oh and the bloke in the funny hat above? That's the owner of BC Sands… Mark. Proudly sporting his "Win an iPad" ensemble.


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50% Off
Glossy Seam Legging62,50 US$125 US$
Worldwide shipping. Free 30-day returns.
Size & fit
- Slim Fit
- Full length
- High waist
- Runs small in size
- Model is 177 cm and is wearing a size S
Glossy finish studio-to-street legging with a high waist for comfort and mobility. Made in full length from a moisture managing and quick-drying fabric, making them equally great for low-impact training and leisure. The shiny texture pairs perfectly with soft knits and simple tops.
- Moisture management
- Quick drying
- Shiny finish
- Functional leg seams
Art. no. 26205-8454
Glossy studio-to-street legging with a high waist for comfort and mobility
Material & care instructions
Main Material: 75% Polyamide, 25% Elastane
- 9Do Not Bleach
- 4Do Not Tumble Dry
- ZGentle Dry Clean Using PCE
- iIron (Low Heat)
- aWash At Or Below 30°C
- Wash inside out with similar colours
- Do not soak
- Use detergent without optical brightener
Product Origin
We believe that openness and transparency throughout the production chain plays an important role in modern, sustainable manufacturing.
Made in: Lithuania
- Vendor (Main Supplier): LTP
- Address: Neries kr. 16, 48402, Kaunas, Lithuania Visited by the Filippa K supply team


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Christmas presents a great opportunity to share God's word and the real meaning of Christmas. Here are 7 ideas on how you can make this Christmas bigger and better for others around you:
1 | Share a Meal
Sharing a meal with someone is such a good way to really get to know them, so why not invite people to a meal or a BBQ at your place. Look for opportunities to listen to their story, and share together what Christmas truly means. At the heart of Christian hospitality is welcoming and loving strangers – you don't need to serve an ornate meal, just invite people into your home and life.
2 | Share God's Word
God has spoken powerfully in his Word, revealing himself and giving life to his people through it. Give the gift of God's word at your Christmas event, church service, or even in Christmas cards. I would love to send you some copies of "A little story about something big" as one option. Order copies here for FREE!
3 | Pray for People
We have a wonderful and loving God who delights in answering our prayers! Pray for God's mercy and love for people this Christmas. Offer to pray for people who are sick, stressed, lonely or tired throughout the Christmas season. Most people will see it as kind & caring.
4 | Serve Those in Need
We have received so much as people dearly loved by God, so it is fitting for us to find ways to practically love others who are in need! Serve the poor and needy in you area by helping at a local aid organisation, or getting involved in a soup kitchen or shelter.
5 | Celebrate Christmas Together
The gospel breaks down cultural and social barriers, uniting us in the love and hope we have received. A great way to express that is to organise a Christmas party and invite those who are on the outer – try to include people who don't have family, are single mums, or people away from home.
6 | Visit People
Christmas is a time we share with friends and family we love, but it can also be such a lonely time of year for some people. Even the small act of visiting a retirement village to sing carols or share some Christmas cake could be such an encouragement. Take time to sit and read the story of Christmas with those who are often forgotten and neglected.
7 | Give God's Word
Another way to give God's word this Christmas could be the "Silent Night" booklet from SGM Lifeword's. It details the amazing Christmas Truce story from WW1 – putting down weapons in a rare moment of peace. Isn't that what Christmas is about? Order copies for FREE here.
What are Your Ideas?
I would love to hear your ideas of how to share God's life words over the Christmas period. Let us know in the comments section below.


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PHP is undoubtedly one of the most popular and widely, used and accepted open source web development technology. PHP Development, over the years has gained a large share in Web Development Market. PHP Web Development, is best offered on Linux platform, and has great level of compatibility with Apache as Web Server, and MySQL as Database server. Together this combination is widely known as LAMP. (Linux, Apache, MySQL, PHP)
At eQuest Solutions we have high levels of maturity and expertise in application design, open-source frameworks, methodologies and implementation on LAMP. We offer project development, maintenance and support of LAMP-based applications. CodeFire Technologies brings in superior skills in modern web-based technologies, databases and programming languages and has successfully delivered technically challenging and complex LAMP assignments across multiple domains.
We expertise in
- Windows + Apache + MySQL + PHP Development
- Linux + NginX + MySQL + PHP Development
- CMS & eCMS System : Wordpress, Joomla, TYPO3, Drupal
- eCommerce Web Development: Magento, OpenCart, OS Commerce
- Code Igniter, YII, Cake PHP, Zend Framework
- APC Optimization, PHP Opcode caching optimization for higher performing applications
- PHP based Webservices Development and Deployment
- Digital Ocean and Amazon Webservices Server Instance
Why LAMP?
- Freely available- no hassles of license purchase or acquisition
- Purely open source- greater pool to Extend/Enhance the language
- Faster turnaround time and speedy development
- Cost Effective Hosting and Free upgrades
- Availability of code libraries and free Reusable Code
- Highly Secure and Reliable


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By Eric A. Friedman | Leave a Comment
Will the world's premier health organization be able to reform itself to revive its global health leadership in the years ahead? Such was undoubtedly the question on the mind of health officials and civil society from around the world as they attended the 64th World Health Assembly (WHA) last month, the World Health Organization's annual meeting of its governance body, comprised of all 193 of its Member States.
With WHO reform the marquee item on a crowded agenda that touched on many of the most pressing global health issues, this seemed destined to be a historic WHA.
And in some ways, it was – though at least in part, due to another issue. As the 2003 WHA secured its place in history by adopting the first global health treaty, the Framework Convention on Tobacco Control, and the 2005 WHA adopted the revised International Health Regulations, the 2011 WHA set the stage for greater international cooperation in responding to novel influenza viruses by adopting the Pandemic Influenza Preparedness Framework.
Pandemic Influenza Preparedness Framework
Despite being non-binding, and frankly underwhelming, it does for the first time set up a three-pronged global process of increase access of people in developing countries to vaccines and antiviral medication: 1) voluntary vaccine donations by vaccine manufacturers to a WHO stockpile to be used primarily in developing countries; 2) tiered pricing for vaccines and antivirals, and; 3) technology transfer for vaccines and antivirals. Manufacturers are also expected to contribute financially to support WHO's global influenza surveillance and response system.
With WHO seeking 150 million doses of the H1N1 vaccine for its stockpile, a clear metric exists as an initial gauge whether the voluntary donations are likely to be sufficient – though success for a virus that proved less virulent than feared and is some sense already old news (though a continued threat) hardly guarantees success if and when a new, more lethal influenza virus appears. One can hope that technology transfer will soon lessen the need to rely on voluntary donations, much of the emergence of generic AIDS drugs manufactured in developing countries, especially in India, was central to far greater access especially to AIDS medications. During the WHA, a number of states emphasized the importance of the technology transfer provisions of the framework, according to WHO Watch. (WHO Watch is an initiative of the People's Health Movement and other organizations, part of the Global Health Governance Reform Initiative.)
WHO Reform
As for WHO reform itself, perhaps the central official outcome was: stay tuned and get involved. The WHA's resolution on the WHO Secretariat's reform proposal simply endorsed the reform agenda and affirmed the Secretariat's proposed pathway forward, including having the first meeting of the multi-stakeholder World Health Forum in November 2012 and the first report of an independent evaluation of WHO to be presented at the next WHA in May 2012.
Apparently, the reform proposal sparked some animated discussion not captured in the rather humdrum resolution. As reported here and here by WHO Watch and by the Third World Network, Member States raised a number of concerns, especially the need for the reform agenda to be driven by WHO Member States (and not only by the Secretariat), the need for more detailed on the reform plans, and concern about the need for WHO to have more flexible funding (as opposed to earmarked funds). The last point is rather ironic, given that of course if Member States chose to allocate WHO funding for its core budget, or other flexible funding, they could easily resolve this concern.
In response to Member States' desire to drive the reform process, WHO Director-General Dr. Margaret Chan concluded the discussions on the reform agenda "by stating that she will 'consult, consult and consult' until Member States are 'satisfied' with the reform process."
Comments of several states stand out. Brazil's comments were particularly heartening, focusing on the importance of WHO listening more to civil society and the need for WHO's main goal to be "social justice, equality and fairness in access to health for all." Brazil also described "WHO's core business [as] the promotion of the right to health." Thailand expressed perhaps the most skepticism of the reform process, suggesting that the present reform effort of WHO was insufficient, and what WHO really needed was a "rebirth."
The WHO Executive Board meeting that immediately followed the WHA agreed to a more detailed process of WHO's reform over the coming months, including requesting the WHO Secretariat to draft three concept papers by the end of June, hold consultations with Member States on these papers, including through a web-based platform, and have the WHO Regional Committees discuss the reform process. The Executive Board will hold a special session in November 2011, open to all Member States, to discuss the outcomes of the consultative process and other matters related to WHO reform.
World Health Forum
At least from civil society discussions I have heard, along with the need to address WHO's financing, perhaps the greatest focus on WHO's reform agenda has been around the World Health Forum, a multi-stakeholder meeting that would help influence – but not set – WHO's agenda. I have heard concerns about the Forum, that it would allow corporate interests in particular a greater say in global health decision-making. I am glad, though, to see that the Forum idea has advanced. Influence by non-state actors, from corporations to NGOs, does and will continue to happen, for better and for worse, whether or not there is a World Health Forum. Far better that this influence should occur in an open and transparent process, so that arguments can be countered and who is saying what made known to all. And hopefully the Forum will give increased space for more marginalized voices from civil society and from community organizations to be heard.
I do wonder what sort of potential the World Health Forum really has to be the centerpiece of WHO's efforts to become a more inclusive organization. There are already many meetings at which WHO and a wide range of other stakeholders are all around the table talking about virtually every major health issue of our day. And at the national level, non-state actors can influence governments, and thus indirectly help shape WHO's agenda and actions.
In this environment, making a real difference will take more than simply facilitating a global health meeting of people from various constituencies. It will take strong leadership from WHO, and innovative approaches to ensure that the Forum amounts to more than one additional setting at which different perspectives can come together to talk.
One way in which the Forum presumably will be different than what exists now will be a focus on WHO itself, and influencing its agenda, approaches, and priorities. It could also be a place to address such big picture global health issues as a global health framework, as Dr. Chan has proposed and fits in very nicely with the efforts of the Joint Action and Learning Initiative on National and Global Responsibilities for Health (JALI).
Along with addressing the WHO and broad global health issues that go beyond the focus on any one global health partnership or institution, the Forum could help ensure that people who are less likely to have a seat at the same table as their governments can make their voices heard. I think that key to the Forum's value will be its ability to ensure that people who are generally able to participate in such settings – including members of marginalized populations, and people who are very poor and whose realities those in the seats of power may little understand – are heard clearly, and are heard in such a public forum that they are their views cannot simply be ignored or wished away. Indeed, developing some process for enabling these communities to be part of the Forum, even if some governments would rather they not be, would be one way that WHO could exercise its global health leadership and be true to its constitutional commitment to the right to health.
WHO might also consider ways to ensure that points raised at the Forum are not simply ignored, such as by establishing a format or process that requires some form of public response – whether from governments, WHO itself, or both – to proposals or other action items that emerge from the Forum. This would help make the Forum a process that enhances the accountability of WHO and governments to the people whom both ultimately serve, directly (governments) or through its Member States (WHO). And building on an idea I heard from members of the People's Health Movement, the WHO should encourage and facilitate national efforts to link the Forum national processes, such as hearings on health that could help set their governments' agendas.
Even as the World Health Forum process moving forward, I hope that less prominent but critical reforms to give more voice to civil society also move forward, such as loosening the rules for NGOs to formally participate in the World Health Assembly, as mentioned in this letter from several NGOs.
Looking beyond the World Health Forum and civil society involvement in the WHA, I commend readers to an article published recently in JAMA by O'Neill Institute Faculty Director, Lawrence Gostin, and Devi Sridhar from Oxford University, who offered five key proposals for reform: 1) giving real voice to multiple stakeholders; 2) improving its transparency, performance, and accountability; 3) providing closer oversight of regions; 4) exerting its legal authority as a rule-making body; and 5) ensuring predictable, sustained financing.
UN General Assembly 2011 Comprehensive AIDS Review
An issue that has begun to transform the role that civil society and marginalized populations have in health decision-making is HIV/AIDS. From a just completed major global health event in Geneva, I turn briefly to one about to get underway in New York. This is a very important week for the global fight against AIDS (and, as ever, against the stigma, discrimination, and other human rights violations that help perpetuate it). The UN will hold its ten-year review of the 2001 Declaration of Commitment on HIV/AIDS later this week, June 8-10, 2011.
Prevention will no doubt be high on the agenda, as it must be. With a growing number of biomedical strategies to improve prevention, and forever recognizing the centrality of human rights to the fight against AIDS, the rights of women, men who have sex with men, injecting drug users, and other populations who are subject to discrimination and other forms of abuse, the potential for enhanced prevention has never been greater.
Perhaps the biggest question at the UN General Assembly 2011 Comprehensive AIDS Review, though, will be around treatment, and commensurate funding for prevention, care, and treatment. Will the world commit to a new treatment target, one that meets some meaningful definition of universal access by 2015? At a minimum, this requires a target of 15 million people in developing countries on by 2015 – among key civil society demands – up from about 6.6 million at the end of 2010. This would be about 80% of the more than 18.3 million people who are expected to need to be on treatment by 2015 under the current WHO guidelines, which recommend treatment for people with CD4 counts below 350. Michele Sidibé, the Executive Director of UNAIDS, has called for this target, as a minimum. Indeed, with recent evidence that starting on AIDS treatment even earlier could dramatically reduce HIV transmission rates, as described here and here, 15 million is indeed only a minimally acceptable target. UN Secretary-General Ban Ki Moon has proposed, among other targets for 2015, ensuring that 13 million people are on treatment.
As ever, achieving a target of at least 15 million people on AIDS treatment is very much a question of money and priorities. The global powers let the goal of universal access by 2010 slowly and lethally fade into oblivion. We will know by the end of this week whether the nations of the world are going to make another go at universal access, or whether they will let savings millions of lives take a backseat to deficit reduction and other spending priorities. It forever boggles my mind that in a world of such incredible wealth, so many lives are still viewed so cheaply, indeed, essentially as dispensable. Let us hope – let us insist – that the UN review this week, and in the months ahead, the WHO and its Member States as they seek to revitalize the world's premier health organization, position health and human rights as the driving forces, the top priorities, rather than secondary, next-in-line considerations.
Categories: Global Health uncategorized
Tags: AIDS H1N1 HIV JALI Joint Action and Learning Initiative UN UNAIDS United Nations vaccines WHA WHO World Health Assembly World Health Organization
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When waste makes its journey from the source (like your household garbage bin) to its final destination (like a landfill or waste-to-energy [WTE] facility), it will often travel via a waste transfer station. Read on to learn more about the important role this stopover point plays in the waste management cycle.
What is a waste transfer station?
A waste transfer station is a type of light industrial facility that serves as a "staging post" for waste en route to disposal. Typical activities carried out at a waste transfer station include unloading municipal garbage trucks, pre-screening the waste, removing items that should not be disposed of in a landfill or WTE facility (like automobile batteries), compacting the waste, and loading compacted trash onto larger trucks, trains, or barges to be taken to its final destination.
In addition, waste transfer stations serve as waste and recyclable material drop-off locations for community residents who either do not have curbside waste and recycling collection or need to dispose of items that municipal waste management services will not accept.
What are the benefits of waste transfer stations?
The transfer station plays a key role in making sure that waste management and transportation services remain efficient and cost effective. Some of the main benefits associated with waste transfer stations include:
More cost-effective long-distance transportation—Because waste can be consolidated at the transfer station and removed via larger modes of transport such as barges or trains, the overall cost of transporting the waste to a landfill, which may be hundreds of miles away from the communities where the waste originated, can be significantly reduced. In addition, when local collection vehicles do not have to transport the waste to its final destination themselves, they can focus on carrying out their actual collection activities in a more thorough and timely manner.
Fewer vehicles on the road—Transporting waste with a few large vehicles as opposed to many smaller ones has the effect of reducing the number of vehicles on the road overall. This helps save on fuel, decrease air pollution, reduce road wear and tear, diminish traffic congestion in the community, and improve safety at the landfill or WTE facility at the end of the journey.
Opportunity for waste screening—Bringing waste to a transfer station creates an opportunity to ensure that no hazardous waste items are being disposed of improperly. Many consumers don't know how to dispose of hazardous waste correctly, and these items can cause significant health and environmental problems if they end up in the landfill. The screening that takes place at waste transfer stations also helps recover recyclable materials or other items that potentially still have value.
Resource for community residents—Waste transfer stations can serve as important community resources for residents looking to dispose of waste items outside of (or in the absence of) municipal collection services or who need information on how to handle their household waste and recyclables more effectively.
What are the concerns associated with waste transfer stations?
Despite their benefits and the integral role they play in modern waste management programs, waste transfer stations can be controversial, particularly in densely populated urban areas where they often provoke a "not in my backyard" sentiment among local residents. Many concerns, however, can be resolved by putting particular management measures in place. These include:
Truck traffic—While waste transfer stations help reduce the overall number of vehicles on the road, truck traffic in the immediate vicinity of the transfer station itself often increases as fleets of municipal collection vehicles make their way to the transfer station with their incoming trash. This concern can be addressed by ensuring that waste transfer stations are located in areas zoned for industrial use that provide easy access to major transportation routes.
Noise—Residents are often concerned about the noise created by heavy equipment in operation at waste transfer stations, as well as the trucks going in and out. However, appropriate setbacks, sound barriers, and enclosures are all ways to limit noise pollution in the surrounding area.
Odors—Depending on the type of trash accepted at the transfer station and the length of time it is held there, odor can be a problem at some stations. Proper attention to facility and doorway location, the installation of appropriate air venting systems, and a "first in, first out" system limiting how long garbage remains at the facility can help to mitigate odor problems.
Pests—To avoid problems like rodents or scavenging birds in the vicinity, waste transfer stations should be regularly emptied and cleaned thoroughly. A comprehensive pest management program should also be put in place.
Litter—Flying litter from trucks, or litter scattered from the transfer station itself, is another concern shared by transfer station neighbors. The facility can help limit this problem by designing its landscaping in such a way as to provide a wind barrier, thus preventing litter from being carried out of the station by gusts. Collection vehicle operators can help limit litter by ensuring their loads are fully tarped before nearing the station.


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More Elk Recipes:
Tenderloin | Roast | Steak | Ground | Stew | Sausage
Elk Bourguigon
- 3 lbs (1.5 kg) elk stewing cubes
- Salt & freshly ground pepper
- 1/3 cup (75 ml) all purpose flour
- 2 Tbsp. (30 ml) vegetable oil, divided
- 4 ½ Tbsp. (67 ml) butter, divided
- ½ cup (125 ml) brandy
- 3 slices thick-sliced bacon
- 2 onions, finely chopped
- 3 large cloves garlic, finely chopped
- 2 carrots, thinly sliced
- 1 Tbsp (15 ml) tomato paste
- 1 – 750 ml bottle of dry red wine
- Bouquet garni (see below)
- 1 lb (454 g) pearl onions, blanched & peeled
- 1 lb (454 g) mushrooms, quartered if large
- Salt & freshly ground pepper
- Pat elk pieces dry & sprinkle with salt & pepper. Beginning with ½ of the flour in a plastic bag, add a portion of the elk cubes & shake to coat. Continue adding flour & cubes until all the meat is coated.
- Heat 1½ Tbsp. oil & 1½ Tbsp. butter in a large saucepan over medium heat until hot, but not smoking. Working in batches, without crowding, brown elk meat well on all sides. Add remaining oil as needed. Once browned, transfer to a large bowl. Pour off excess oil from pan. Deglaze with brandy, stirring and scraping any brown bits, for 1 minute. Pour over meat in bowl.
- Heat 1 Tbsp. butter in cleaned saucepan over medium-high heat until foam subsides. Add bacon and cook, stirring for 2 minutes. Add chopped onions, garlic and carrots and cook, stirring occasionally until light golden, about 5 minutes. Add tomato paste. Cook, stirring for one minute. Add wine, meat and its juices and bouquet garni. Simmer gently, partially covered until meat is tender, about 3 ½ to 4 hours.
- Heat 1 Tbsp butter in medium saucepan over medium –high heat until foam subsides. Add peeled pearl onions and cook, stirring occasionally, until browned in patches. Season with salt & pepper. Add 1 ½ cups water. Simmer, partially covered, until onions are tender, about 15 minutes. Increase heat & boil, uncovered stirring occasionally, until liquid is reduced to a glaze, 5 to 10 minutes. Remove from heat. Once meat is tender, stir onions and mushrooms into stew. Simmer for 10 minutes. Remove bouquet garni. Skim any fat from surface and season stew to taste with salt & pepper.
To Make Bouquet Garni: Stick 2 whole cloves into a 4 inch (10 cm) piece of celery. Tie celery with 4 stems fresh parsley (without leaves), 4 sprigs fresh thyme and 2 bay leaves.


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Register for Organic Food Home Deliveries
We are currently building our home delivery service database and when we reach our critical number will begin operations. To register your interest as a participant in and customer of our home delivery service in the Byron Shire, Ballina, Lismore and Gold Coast regions, please complete and submit the form below.
*Required information.


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Fully customizable through the admin area of CS-Cart, including color changing. You can easily add one or two column to the home page (or to any other page) via CS-Cart admin area. No core affection approach is used during our CS-Cart templates creation, so all the default features of the CS-Cart that are included to the software are included to the template in full. Only CSS style files are changed for the template that allows to avoid any mess during CS-Cart version upgrade.
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Emandal is the perfect site for a group or organization sponsored event… a musical celebration, a company retreat, an enlightening workshop, a birding expedition, family reunion, meditation, writing get-away, etc.
Lodging Options
- Redwood Cabins: We have 19 redwood cabins on the oak and fir clad hills. Each cabin is furnished with beds, cold spring water and electricity. (Bed and bath linens can be included.) Bathrooms and shower facilities are located in the camp area. Comfortable capacity is 64 people.
- Farmhouse Rooms: The farmhouse has five all-season private rooms, each of which has a queen size bed, wood or gas stove and bath.
- Cooper's Cove: Camp by the river and enjoy your own secluded beach for swimming, fishing or rafting. Use the banquet sized wood table for preparing your delicious meals, and the campfire circle for s'more making, storytelling and sing alongs. (Please note this is a dry camping area, meaning no running water or shower houses are available – just a rustic outhouse.)
Meals: Depending on the time of year, we have a variety of meal packages available. Contact us to discuss options
Length of Stay: Two to four night stays can be arranged.
Prices: Pricing varies according to time of year, number of participants, and the meal and lodging options you need.
Weddings: At this time, we are no longer booking weddings. Please contact us if you have any questions.


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- 2019 Shadow Stablemate 2H Straight BP Side Ramp 64166S-2STR-SR-BP SKU BP73489
2019 Shadow Stablemate 2H Straight BP Side Ramp 64166S-2STR-SR-BP SKU BP73489
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Disclaimer: The advertised price does not include sales tax, vehicle registration fees, required by law, finance charges and any documentation charges. Price and availability of this and other units are subject to change without notice. Our inventory stock changes frequently, therefore please verify availability with our Sales Consultants. Shadow Trailer World assumes no responsibility for typographical or pricing errors. Please speak to a Sales Representative to verify options included on this trailer.


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Sandhurst Military Academy Wedding – Elizabeth & Scott
Lizzy & Scott's Sandhurst Military Academy wedding was one of my highlights of 2016. Known commonly as Sandhurst, the venue is the British Army's initial officer training centre and is located in the town of Camberley in Surrey.
The wedding ceremony took place in the very grand surroundings of The Royal Memorial Chapel. Scott and his best man were dressed in military uniform, and it did feel at times like I was the photographer at a Royal wedding, such was the grandeur of the occasion.
Lizzy & Scott exited from the chapel to a full guard of honour which made for a very strking photograph, with Scott's friends and colleagues holding swords aloft whilst he and his bride made their way cautiously down the steps to their wedding guests, eager to greet and congratulate them both.
Formal family group photographs were taken on the steps of The Old College building which was completed in 1812 to the design of architect James Wyatt. Today the Old College represents one of three colleges on Sandhurst where all British Army officers are trained in leadership and other essential military skills before being commissioned to join regiments.
Lizzy & Scott were brave enough to take to the waters on their wedding day, spending 15 minutes 'relaxing' on the lake in Sandhurst in the beautiful afternoon sunshine.
I used my long lens to take this picture of Lizzy & Scoot taking 5 minutes out to relax in the afternoon sunshine. I think it is important to remain unobtrusive and to know when to give the bride & groom some space on their wedding day.
Quite often, some of the most dynamic photographs during a wedding day are taken after the first dance when family and guests let their hair down on the dance floor. This wedding was no exception, they all had a ball!
If you are planning a Sandhurst Military Academy wedding, then please get in touch using my online contact form or by calling 07789 459 457


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Endurance AL Collection
We have 2 Bikes For You
Items 1-2 of 2
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To the editor: Fauci, Johnson, and Wolff state that patients with midline granuloma have no "systemic manifestations or involvement of other organ systems" (1). They say nearly the same in their recent paper, wherein also, in listing clinicopathologic criteria that distinguish midline granuloma from Wegener's granulomatosis, they do not mention that the cellular infiltrate in these two disorders may differ (2).
That visceral lesions may be present in midline granuloma was emphasized in a case report in 1956, in which three previous histologically similar cases were also reviewed in detail (3). Skin involvement was particularly noteworthy. The differences in the
SPEAR GS. Midline Granuloma. Ann Intern Med. 1976;85:261–262. doi: https://doi.org/10.7326/0003-4819-85-2-261_2
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Published: Ann Intern Med. 1976;85(2):261-262.
Copyright © 2020 American College of Physicians. All Rights Reserved.
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The charity is run by parents and we are passionate about helping parents and children; sharing what helped us through the journey and making sure we support each individual through their personal experiences.
Sheffield Children's Hospital is a regional centre of excellence and with children having to stay weeks at a time for treatment, this service is vital to cut down the stress of travelling and increase time families can spend together.
After going through months of treatment, a short break in our caravans at Filey or Berwick-on-Tweed can make a huge difference to a family.
We have a PACT Co-ordinator who understands and cares for the families and offers them emotional and practical support.
Babies, toddlers, infants, teens, and siblings all have different needs, understandings and concerns, and we make sure our support is right for each of these groups.
As a regional centre, Sheffield Children's Hospital have outgrown their facilities and now PACT are fundraising to provide a new oncology and haematology unit at the hospital.


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Man stabbed during altercation in Vidor
On Monday July 18, at approximately 12:20 pm, the Orange County Sheriff's responded to a disturbance in the 100 block of Crosby St. in Vidor. Upon arrival, deputies learned that a fight had occurred between a 44 year old white male and a 17 year old white male.
During the disturbance, the 44 year old white male stabbed the 17 year old white male then fled the scene on foot. The 17 year old white male was transported to St. Elizabeth's Hospital with non-life threatening injuries and has since been released.
There hasn't been any arrest made and the investigation is ongoing. At this time there is no other information is available.


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A few years ago, when I quit my job to start freelancing, I was fortunate enough to already have a few contracts lined up before putting in my 2 weeks notice at work.
But, that's not the path everyone takes when launching a freelance business (or any business for that matter). And I'm a major proponent of sharing about people's journeys that are different than mine.
Today's guest post comes from a boss marketer I've had the pleasure of getting to know over the past couple of years…
Asia Matos of Demand Maven quit her day job completely cold turkey earlier this year (without any clients, major deals in the works or a huge savings account to pad herself for months without an income). Since then, she's been building a solid freelance business for herself, where she partners with early-stage SaaS companies to help build their marketing engines and get them to their first 100 customers.
Here's Asia…
From here on out, I'm going to turn this over to Asia so she can share her story and break down everything she's learned since quitting her jobs to start freelancing earlier this year.
Consider this post a free crash course in how to quickly bootstrap your way into freelancing full-time.
Now, over to you, Asia!
"If it terrifies you, that means you need to do it."
I was dreading making the phone call.
When I say dreading, I mean I was pacing in my living room and rehearsing what I was going to say.
Sitting on the couch and gazing despondently out of the window.
Then I'd refresh my inbox over and over again — hoping, wishing that someone or something would release me from what I was about to do.
I started pulling up articles and researching things like "how to tell your recruiter you're withdrawing from their pipeline" and "how to know if you should start your own business" — because those are the types of things you're totally going to learn from an article.
(cue the massive eyeroll and groan) Whatever.. no regrets, right?
Deep down, I knew I just needed to do it.
I knew that if I didn't, it wouldn't be fair to my recruiter who was working hard to place me, and it also wouldn't be fair to myself.
It was a requirement for me to dedicate the mental space and energy to doing what seemed unthinkable: going cold-turkey, and starting my own marketing consulting company.
My own slice of the endless entrepreneurial pie.
And as my first manager used to say, "If it terrifies you, that means you need to do it".
Telling my recruiter that I was withdrawing his pipeline in pursuit of a dream I had been talking about for years was only the first step — and it was the scariest step.
I wasn't actually removing a safety net, but it sure did feel like it in the beginning.
What I wasn't expecting was the response from him, and my entire network.
This is the story of going completely cold-turkey, launching DemandMaven, and making $10k in 90 days.
In this post, I'm going to cover how I:
- Pre-seeded my first clients
- Designed a launch that booked my next few deals
- Learned from my almost-made-me-quit mistakes
I'm going to be *completely* transparent about what worked, what didn't, and what I'm working on next.
Over the edge
"Asia, I think that's absolutely fantastic," my recruiter said, emphatically and utterly genuine.
(I breathe a sigh of relief) Omg.. he understands! He doesn't hate me!
"If I could do it over again, I would have started my company years earlier. This is an amazing move for you!"
We then discussed his business, how he got into recruiting, and why he decided to start his company in the first place.
He then gave me the most important advice about the journey I was about to embark on:
Focus on invoicing.
Fast-forward 75 days, and my Stripe account said this:
Before I made the call, I actually already had two clients, and they were what pushed me over the edge to go completely cold-turkey.
No, I didn't have a giant network of clients waiting for me.
I didn't even have a side hustle before starting DemandMaven.
I haven't written for Forbes, Entrepreneur, or any of the top publications.
I'm not famous (yet 😉).
Just a SaaS marketer with a passion for helping founders. 💁♀
I love working with startups, and I've had the opportunity of working with two great ones over the past 2 years: both of which have 10x'd year over year, both funded companies, both at different stages in the startup lifecycle, and both incredibly crucial to my own learnings and success.
But the entire time I was living and breathing startup life, I couldn't help but develop my own entrepreneurship. I had an itch to build something on my own.
Startup life also means high-risk / high-reward, so in many ways, I felt like I was being conditioned to live in chaos while also growing something. I was already drinking from the firehose.
Plus, deep down I knew that job security was a myth — especially in startup world.
Tomorrow isn't promised.
And then a thought hit me: could I find clients while I'm looking for my next gig?
In my case, I was faced with a decision: find a cushy in-house job, join another high-risk / high-reward in-house job, or go solo.
I chose Solo.
Finding DemandMaven
I'm going to keep it real with you: there's a lot of marketing consultants out there.
Ugh.. great.. another marketing consultant? It's what the world needs.
On the one hand, it makes me feel like I have a network of people who already get me.
And on the other, very unspecial.
I realized pretty quickly that differentiating myself and communicating my value would be important.
But I'm a SaaS marketer! I'm used to doing it all.
Content? Done.
Product marketing? Done.
Sales enablement? Super done.
CRO on demos or free trials? Done.
The list ran on for me, and as a multipotentialist (I don't like the term "generalist" 🤮) I knew it was going to be tough to decide.
So in true Simon Sinek fashion, I started with my "why".
My why:
To help startup founders get their companies off the ground leveraging marketing and growth as lean as possible.
And the only way I know how to do that is through demand generation: combining high-quality marketing activities that prospects actually want with powerful AF funnels.
In ten minutes, DemandMaven was born.
(Except now I needed to test it.)
Pre-seeding my first two clients
Alright. Now that you know the context and the backstory, I can talk about the good stuff.
The first step to nailing my first two clients during this brief job search period was to test the market and get as informed as possible.
As a marketer, I realize I have a more-than-slight advantage.
I know how to carve a market, tell stories, define value, build funnels, and create programs that convert people into either customers or advocates.
Still, I started out like most new freelancers or entrepreneurs do: reaching out to their network.
But I wanted to be more focused than that.
I could totally go Wreck It Ralph on my entire network and asking for work.
Or I could research the market first.
This is the playbook I decided on:
- Reach out to other marketing consultants in my focus
- Reach out to exact people who were my target market - in this case, technical founders of startups or consulting firms
- See what kind of response I get after launching DemandMaven
I targeted the people who I knew were marketers and were offering marketing services first because I knew they'd be honest.
The types of marketing consultants I know run the gamut — some are SaaS marketers catering to the SaaS world, boutique agencies, freelance writers, dev shops… The list runs on.
After hand-picking a few people I really trusted and admired, I reached out and offered to buy them lunch in exchange for their insights on the current market.
The response was a resounding "yes", and two of them actually led into my first deal!
Turned into:
And that's exactly how I landed my first client — a company I'm still working with to this day because they're what I consider to be a "star child".
My second client was one of the people I interviewed during this research process.
(And to be honest, I went into the conversation with zero expectations.)
But he was getting his startup off the ground and managing a devops consulting firm at the same time.
He needed help, and when he heard my story about what I was building, he wanted in.
His company became my first $4k deal and second client.
Overall, the conversations I had were eye-opening, but at the same, gave me some very real things to think about:
- Creating repeatable packages and marketing services
- Building a tech stack as fast as possible
- Building a referral engine as fast as possible
But like many great conversations, I got a few new leads to reach out to and one I hadn't quite thought of: venture capitalists in the Atlanta startup community.
I sent a cold LinkedIn message to one of the partners from Atlanta Ventures (they run a kickass community over at Atlanta Tech Village), and warmed it up as much as possible with some common history:
Within minutes, I got this response back:
After meeting with Atlanta Ventures, I was introduced to several more founders with very real marketing and growth problems.
The first meetings were crucial because they gave me the perspective I needed to pinpoint my first set of marketing services.
Things to keep in mind here:
- I was still in the process of officially creating the business - I used Stripe Atlas to incorporate DemandMaven in a matter of days, but I was still figuring out my stack and what tools I needed to run my business as efficiently as possible
- I wasn't 100% sure how my packages were going to perform over time, so I started out with a general marketing retainer.
- I had to create and adjust my contracts and agreements as fast as possible. Luckily, my consulting friends sent me tons of examples.
- I hadn't even "launched" yet. The only people who knew what I was up to were the people I told.
Launching DemandMaven
There's two pieces of advice I've heard over and over again about going solo:
- Don't go "cold-turkey".
- Don't tell everyone about what you're building - yet.
Ironically enough, I actually agree with both despite the fact I've broken both rules.
Going cold-turkey and immediately jumping into consulting or freelancing after full-time in-house life is a shocking and unpredictable transformation.
I've heard horror stories about people trying to start their own consulting practice after years of in-house life, realizing the grind it was going to require, and then giving up.
Typically these businesses fail because they:
- Can't figure out how to make it profitable fast enough
- Can't make their services as repeatable as possible
- Mismanage margins for each client project
- Can't fix cash flow problems
- Don't charge enough for their services
Knowing this, the only way I felt I was going to be successful was if enough people were both aware and excited about what I was building.
I broke the first piece of advice — meaning I was going to have to rely on the second if I was going to "make it".
There's research about telling people about your goals before you've actually taken steps to manifest them.
According to a study done in 1933, "Announcing your plans to others satisfies your self-identity just enough that you're less motivated to do the hard work needed."
"Once you've told people of your intentions, it gives you a 'premature sense of completeness.'" the LifeHacker article continues.
PsychologyToday covered it as well: "They suggest that when people announce an intention to commit to an identity goal in public, that announcement may actually backfire."
Despite knowing the harm of a public announcement, I planned a launch for DemandMaven anyways with the intent to make a big splash in my network (even though I probably shouldn't have).
These were the steps I took to plan my launch and create my sales funnel:
- Step 1: Research other consultant's "launches" or announcements
- Step 2: Study other consultant's websites
- Step 3: Design and build my own launch
Let's dig in.
Step 1: Research other consultant's announcements
What makes for an intriguing launch for a consultant? I thought to myself.
I've planned and participated in Product Hunt launches, beta launches, and full-blown product launches.
But consulting?
I wasn't sure what this could look like.
I pop open a new tab and start researching the agencies and consultants I knew were killing it.
The launches I unearthed were diverse in scale, but they each followed a few key themes:
1. They all told an amazing story. Remember Pixar's rules of storytelling? The fourth rule is the one I'm thinking of in particular:
Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.
Every launch had an announcement with a story that leveraged this format, but instead, it was incredibly personal, humbling, and in many cases, vulnerable.
The authors highlighted very personal, but relatable reasons why they were leaving their full-time gigs behind and why they were choosing the freelance life.
2. They all leveraged their reach. For every single launch I studied, there was some kind of "press". In one case, literal press coverage.
For the most part, they all created an announcement that was then distributed through their networks.
This was going to be crucial for me and launching DemandMaven. I had a large network, but reaching enough people to get the sales process going was going to be a challenge.
3. They all had powerful CTAs and follow-up steps for interested parties. If you go through all the trouble to plan and build a launch, you should tell people exactly what do next if they read the announcement and have a need.
And if they decide to check out your website, make sure to have a funnel ready to convert visitors.
Step 2: Study other consultant websites
Since you're here on RyRob.com, you're likely already familiar with the side-hustlers, consultants, freelancers, and founders he features on his blog and podcast.
I also found Brennan Dunn, Jane Portman, Mojca Mars, Joanna Wiebe, and Nichole Elizabeth DeMeré — all incredibly prolific entrepreneurs and consultants who have built impressive businesses.
Naturally, I studied all of their websites.
I studied how they described their services, wrote their long-form sales pages, and every step of their funnels.
I signed up for their newsletters and downloaded some of their free lead magnets to study the emails they sent me.
It might sound like a lot of effort, but I needed to stand on the shoulders of giants if I had a chance at succeeding.
I wasn't trying to build Rome.
I just needed my launch to get conversations started and a funnel that would generate revenue.
Step 3: Designing and Building My Launch
Finally, I get to apply everything I've researched.
Based off of what I found through research and my own goals, I decided to keep my launch list simple:
- Set a launch date
- Build a kickass website
- Drive visitors towards taking a limited-time-only free marketing strategy call
- Write an announcement
- Drive people to the website
- Leverage the LinkedIn platform to take advantage of reach
- Publish as an article
- Distribute through social
- Point all of my profiles to the website
- Everything from Quora to Twitter to Instagram to Angellist.co
The result?
Here's a deep-dive into some of the key decisions I made:
Build a kickass website.
After studying the greats, I had a few strategic decisions to make.
I could either build an entire marketing engine leading up to launch day (email courses, checklists, nurture campaigns from downloads, a few blog posts that convert prospects into those things, etc) or I could keep the engine as lean and simple as possible.
I chose the lean route. Here's why:
- I didn't know what kind of services my target audience actually wanted. Part of this is because I didn't have a long list of previous clients and lessons learned. I work with startup founders, and it was tough guessing what services they'd actually bite on.
- I wouldn't know how to optimize my funnel if I built the entire machine first. This might seem obvious, but I'm a huge believer in building your marketing and conversion engine as you go rather than trying to build it all at once. Trying to figure out why it fell apart later is not fun — the process is usually too overwhelming to tackle at one.
Your time is very limited.
The only times I've seen building the engine all at once work are when you, the marketer or entrepreneur, know your target audience so intimately that you already know what they're going to bite off on.
You also already know how long it's going to take to sell and close deals, so you can build an engine for that accordingly.
When you're just starting out, I recommend keeping it simple, and then layering on pieces that could help accelerate and automate your prospecting and selling process.
What do I mean by "marketing engine"?
I'm talking about all the content, sales emails, conversion funnels, and experiences you could implement to sell your services.
That said, when I built my website, I focused on the only objective I knew closed deals: booking meetings with qualified prospects.
Booking a marketing call was my number one CTA.
Leveraging the LinkedIn platform for my advantage
I feel so villainous even saying that.
You will do my bidding, LinkedIn!
It's true, though.
If there's one thing I know about LinkedIn, publishing an article will give you a lot more mileage than posting update — unless, of course, your LinkedIn audience is just so engaged, that the "likes" alone boost distribution.
If you've ever seen a LinkedIn post by Josh Fechter, you'll know exactly what I mean.
Might be a shock, but I haven't spent the greater part of a year hacking LinkedIn's distribution algorithms through statuses and copywriting.
My LinkedIn audience isn't that engaged with my status updates (3 - 4 likes max per updates), but LinkedIn would do the hard work of distributing an article if I published it through their site.
Which, if you think about it, makes total sense.
LinkedIn would love nothing more than for you to put your original content on their site.
Plus, my target market was already there.
It made a lot of sense for me to use the platform to get the most reach.
I also hadn't built up a Medium audience, so this was my best bet.
There was also another trap card I had stashed away in my back pocket: updating my job status.
If you want to trigger your network, update your title or "change jobs" in LinkedIn. People will come out of the woodwork.
As the #1 employee at DemandMaven, I owed it to myself to make it known I was venturing out.
Launching DemandMaven
After writing my announcement, I published it on LinkedIn on a Tuesday morning (probably the best day of the week to launch anything, honestly).
I then distributed the LinkedIn post through my personal Facebook page, a few Facebook communities, and Twitter.
The response was huge.
My calendar was packed the week after. Everything in orange is a discovery call. Everything in purple is more of a reconnect meeting (less sales, more networking).
And it stayed like this for several weeks.
You can see the traffic spike, too, in Google Analytics from when I launched.
And much to my satisfaction, I booked several of my first marketing calls — one of which became a client.
8 Lessons I've Learned Since Going Cold-Turkey
So what didn't work during this process?
The learnings have been a-plenty since I started DemandMaven.
And in total transparency and vulnerability, I wasn't entirely sure I was cut out for it.
This could fall apart at any minute, but from what I've seen and heard from others, we all (mostly) start the same way.
These are some of the big lessons I've learned. I really hope they serve you in some way.
Lesson 1: Cling to your "why".
Remember my "why" from earlier in the post?
It keeps me going.
It keeps me centered, and grounded, and from feeling like I'm not going to be able to find success.
It also helps keep the imposter syndrome at bay — something I find even the most talented freelancers and entrepreneurs experience.
When we find purpose and meaning in our work, we can move mountains to get closer to fulfilling that purpose.
You'll hear stories over and over again about founders pursued their vision — seemingly over the most impossible of circumstances and despite all odds.
I encourage anyone reading this to stick to your purpose.
Stick to your "why".
It will carry you through the trough of despair.
Lesson 2: Fix your cash flow.
In the beginning, I didn't always feel like I could be picky about the projects I took on, so I'd pretty much take anything that would pay the bills.
Cash flow is one of the number one reasons why businesses fail.
You're operating at a loss when you first start out and it seems like you can't rise above the profitability line.
So what happens?
You take on ill-fitting projects out of desperation.
You're negotiated down to a lower rate because you're desperate.
You're suddenly behind on other obligations.
You end up not being able to pay yourself (or others).
And it just spirals from there.
Even I haven't quite mastered this, but to prevent myself from getting stuck in this cycle, I've become best friends with my accountants (of which I actually have two).
By understanding how cash flow works (and really just basic finance and accounting), I've made adjustments to how I both position my projects and how I charge for projects.
It's made a world of a difference, and enables me to stay in business.
Lesson 3: Sell your value, not your time.
This might not always be true for everyone's side hustles, but for marketing consultants, you can't sell your hours — at least, not for too long.
Time is the only thing that can't physically scale.
It's one of the few things in life that are truly limited.
That said, if you can avoid selling your hours, then do it.
Selling time is a trap, and unless you plan on expanding your business with employees or contractors, you won't be able to scale yourself.
And since time doesn't scale either, you'll undoubtedly be judged based on your hourly rate.
I've learned this the hard way several times over.
Granted, I was just starting out. And while I knew better, the imposter syndrome prevented me from pitching based on value.
Learn from my mistake as fast as you possibly can. And if you're stuck in the cycle, take the steps towards value-based selling.
Being seen as a commodity is death.
Lesson 4: Find your tribe.
When you become a side hustler or business owner in any way, you inevitably attract other side hustlers and business owners.
I've built a solid network of SaaS marketers, founders, and consultants, and I'm not sure I'd still be doing this if I didn't have them.
They've become my tribe.
They keep me motivated — in both a friendly and competitive way, and through camaraderie.
It's unlikely that your friends will understand the highs and lows of founder life.
They might be able to deeply empathize, which is still valuable, but might not be able to offer any insights from personal experiences.
Your peers, however, absolutely will.
Reach out to them. Befriend them. Have them in your corner.
I actually compete with a lot of my network. We all have the same common understanding, though: the pie isn't finite.
And someone else's slice of the pie doesn't mean I don't get any.
Opportunities are boundless, and from what I've found, there's plenty to go around.
My network provides referrals as well, so it's a win-win.
I literally just got a message like that in my inbox this morning:
Lesson 5: Niche as much as you can.
This is something I'm still working on.
The nature of my industry demands that marketers be multipotentialists and have a number of very strong, but diverse capabilities.
SaaS marketers are some of the most sophisticated marketers out there.
We kind of have to be.
Try selling "sophistication", though, and you'll inevitably be hit with questions about your niche and your number one strength — i.e. Facebook Ads or CRO.
One of my peers offers *only* copywriting for email onboarding. (And she's really good.)
That said, I don't pitch myself as a pure anything-marketing-related retainer anymore for many reasons.
They weren't specific enough, I ended being a virtual CMO for too little in return, and it just doesn't scale very well unless it's the only thing you do and you have two-max clients at a time.
Now, I offer just two packages:
- Traffic-building + Content Marketing Strategy & Creation
- Campaign Design and Implementation
I'm focused on SaaS businesses with at least a Seed round of funding. I do take on non-SaaS clients, though, if it's a no-brainer fit (leveraging some previous experience I have marketing something similar).
The harsh reality is that even this probably isn't focused or niche enough.
Give me 6 months and I'll let you know how it shakes out. 😉
Lesson 6: Going cold-turkey isn't for everyone.
I remember reading something from Ryan, actually, about the importance of building a side hustle and his own aversion to taking big financial risks (like going cold-turkey .. hehe).
I acknowledge and respect that 100%.
Building something on the side isn't less impressive than what I'm doing.
If anything, it's the wiser, more grounded choice.
Doing what I did over the past 3 months isn't going to be for everyone.
It's been both terrifying and rewarding at the same time.
I'm pretty lucky to have a rock-solid support system. I don't think I'd be doing this without the support and wisdom of my fiancé Zac.
While this business is not lucrative yet (I'm definitely not swimming in money), I believe it will be one day — either through actual revenue or just the experience alone.
Sometimes, abundance doesn't mean money.
During one of my tougher weeks, I texted and called my CEO from my previous job. I was having problems with cash flow and closing higher quality deals, and I was pretty close to just giving up and taking a cushy in-house job.
I knew he'd have a keener insight.
He reframed my problem and reminded me of how far I've come:
Him: Asia, you need to think about this differently. How much does an MBA cost?
Me: .... Like $100K? More if it's from Emory.
Him: And how long does it take to complete a degree?
Me: .... Two years?
Him: And how much have you invested in starting this business?
Me: .. $1500 bucks. Of which I actually already reimbursed myself.
Him: So then think of this journey as your own personal MBA of which you've already made some ROI from your own initial investment. On top of that, you've learned more in 45 days than most people learn while pursuing their MBA. And what you'll gain out of this is a network more powerful than you could ever imagine, and a business sense you'll leverage for the rest of your life.
I bet you're an even better marketer too, now.
He couldn't have been more right.
Lesson 7: You're the expert.
When you're first starting out, you're going to make mistakes. You'll mess up. You'll mis-pitch.
Undersell. Take on clients that you maybe you shouldn't have.
And then you'll circle back to other people who have been there, done that, and can offer some insight on how to avoid those mistakes and overcome them.
In a few cases, I took on deals where the client didn't ultimately see me as the expert.
That might sound weird.
Why would they hire you if they didn't see you as the expert?
I'll tell you, my friend.
It's the kiss of death: they want to hire you as a full-time employee.
Over the past 90 days, I've learned that when prospects secretly want to hire you as an FTE, the consultant-client relationship changes.
It's not a bad thing if they'd like to add you to the team. In fact, I consider it an honor.
But it definitely changes the dynamic — one that could lead to underselling on your value and compromising to keep them as a client and make it work (which is a very tough situation to be in).
It should be the other way around.
You're the expert, after all.
When you pitch your projects, make sure you're taking it from the approach of an expert.
It's true that you're always learning from clients and the projects you take on, but avoid being too casual about your expertise.
I've made the mistake about being too casual about what I've accomplished in my marketing career, and it's cost me leverage.
Lesson 8: Get your imposter syndrome in check.
Or if you can just surgically remove it from your brain, even better!
It's important that we're humble.
But it's more important to have your own back, and to keep any negative self-talk out of your head.
It will affect the way you pitch yourself, the way you close deals, and the way you negotiate.
Your clients won't get your best work, which will impact any future case studies and results you can achieve for them.
I could talk forever about how to manage your imposter syndrome, but the gist is this: be aware of the stories you tell yourself.
Some of them could be preventing you from finding success. ❤
So what's next?
I've got this giant, chunky list of things I need to build and execute to grow the business.
I've finally started my own content marketing strategy and distribution - which, if you're into a good Website Teardown, I'll be pumping out a few every month.
I'm speaking and presenting as much as possible.
I'm also doing some high-quality outreach (sending 10 emails max with a custom video in each one) to book some meetings with qualified prospects.
I have plans to build out and automate the amount of teaching I do on every discovery call (since I end up educating just about every founder on how acquisition works). My goal is to have an email course (or something similar) out by the end of Q3, 2018.
But no matter how big the list of to-dos feels, I know that chipping away, piece-by-piece is still progress.
And thankfully, I've got the hustle-muscle to get there. 💪
Thanks so much for reading!


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Over the last few years, the art of Long Distance Shooting has captivated my attention. I recently decided to compile the knowledge that I have gained regarding rifle harmonics, hand loading, long range vertical ballistics and long range horizontal (wind) ballistics.
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Maynard, Mass., May 17, 2013—Allegro Diagnostics today announced its participation in the American Thoracic Society International Conference, being held May 17-22, 2013 in Philadelphia. Duncan Whitney, Ph.D., Senior Vice President, Research, Development and Technical Operations, is presenting Poster #K43, entitled "Analytical Validation of BronchoGen™, An RT-PCR Gene-Expression Test To Improve The Diagnosis of Bronchoscopy For Lung Cancer" during the Molecular Mechanisms of Carcinogenesis Poster Session on Tuesday, May 21 from 8:15 a.m. to 4:30 p.m. in Area K (Halls C-D, 200 Level) of the Pennsylvania Convention Center. During the viewing, Dr. Whitney will present results of recent studies to develop and optimize prediction accuracy in a gene expression test for lung cancer.
Dr. Whitney and Avrum Spira, M.D., Professor of Medicine and Chief of the Division of Computation Biomedicine at Boston University School of Medicine, as well as a co-founder of Allegro Diagnostics, will also be available to answer questions about the clinical trials and development of BronchoGen in the Allegro Diagnostics booth (#1442) on Tuesday, May 21.
Also, on May 18, 2013, Michael D. Webb, President and CEO of Allegro Diagnostics, will present "Commercializing a Novel Molecular Diagnostic Test in Pulmonology" at the 2013 Spring Scientific Symposium of the American Association for Bronchology and Interventional Pulmonology, being held at the Hospital of University of Pennsylvania in Philadelphia.
About the Allegro Platform


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Adelaide Sailing Club
Adelaide Sailing Club was formed from the union of Glenelg Sailing Club with Holdfast Bay Yacht Club.
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Series: Internet-linked encyclopedias
Packed with information about our remarkable planet, from its physical characteristics to a continent-by-continent look at the world's peoples and governments. Richly illustrated with superb photographs, clear explanatory diagrams and 60 pages of detailed, up-to-date maps. Includes information on planet earth, landforms, weather, climate and ecosystems, farming, settlements, manufacturing and global issues, and the peoples and cultures of each continent. Extensive fact file with a gazeteer of states, world records, famous geographers and scientists, time zones, night sky and glossary. Internet links via the Usborne Quicklinks Website to fascinating websites where readers can find further information, take virtual tours and lots more.
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For links to specially selected websites with video clips and activities or a pronunciation guide for this book, visit the Usborne Quicklinks website.


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This story of a beloved family-run dim sum shop in Hong King warms my heart, while simultaneously breaking it. The history, soul, and spirit Fat Kee pours into each morsel of food he prepares from scratch is a thing of beauty that is quickly becoming a thing of the past.
I think tea houses will die out eventually. No one new is entering this trade and the 'old hands' will retire. My skill and expertise, even if I wanted to pass them on nobody wants to learn. The art of dim sum will be lost.
-Fat Kee, Owner & Operator of Sam Hui Yat
Fat Kee's story of the discontinuation of traditional foodways can be translated across cultures, around the globe. The corporatization and industrialization of our global food system draws us further and further away from our ancestral practices of growing, cooking, and sharing food in community.
We are grateful to bear witness to Fat Kee's story, which serves as a reminder to not only cherish our cultural connections to food, but also grasp them tightly, preserve and share them. Actively working to conserve a part of our histories that is so easily suppressed by dominant mainstream systems is a powerful form of defiance and reclamation of space that is rightfully ours.


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