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Main Pillars of Digital Marketing: In the rapidly evolving world of digital technology, marketing strategies have undergone a significant transformation. Traditional marketing methods are no longer sufficient to meet the demands of today's tech-savvy consumers.
Digital marketing has emerged as a crucial aspect of any successful business, enabling companies to reach a global audience and connect with potential customers in real time.
How Many Main Pillars of Digital Marketing actually have? In this article, we will explore the 25 key pillars that form the foundation of digital marketing, allowing businesses to thrive in the digital landscape and No.1 your DIGITAL BUSINESS.
What is Digital Marketing?
Digital marketing refers to using various online channels and platforms to promote products, services, or brands. It involves reaching out to potential customers through digital means and creating meaningful interactions to foster brand awareness and drive conversions. A successful digital marketing campaign requires a holistic approach that encompasses various pillars working in harmony.
I already briefly discussed what is Digital Marketing. Click here to no more about Digital Marketing.
The Future of Digital Marketing
The digital marketing landscape is continually evolving, and businesses must stay ahead of the curve to remain competitive. The future will likely see even greater integration of AI, voice search, and immersive technologies like virtual reality. Brands that embrace innovation and keep customer-centricity at the forefront will thrive in this dynamic environment.
How Many Main Pillars of Digital Marketing?
Digital marketing comprises several interconnected pillars, each playing a vital role in a comprehensive marketing strategy. Let's explore these pillars in detail:
If you ask someone "How many main pillars of digital marketing?" They say there are four or six main pillars of digital marketing.
But if you ask me about this question I am saying in the era of digital marketing in 2023 there are 15 main pillars of digital marketing and it is absolutely growing your digital business number one.
1. Search Engine Optimization (SEO)
In today's digital age, harnessing the potential of search engines is paramount for any business striving to thrive online.
As you explore the vast virtual landscape of Google or Bing, you'll undoubtedly encounter the term "search engine optimized marketing campaign" or simply, SEO. SEO is one of the best Main Pillars of Digital Marketing.
The Power of SEO Keywords
Keywords serve as the building blocks of SEO. They are not just single words but multi-word phrases strategically placed on your website to convey their essence to both search engines and users.
These words represent the language your customers speak when looking for products or services you offer. To kickstart your SEO journey, it is crucial to identify and leverage the right keywords that align with your business goals.
- Crafting Content with SEO in Mind
Once you have your SEO keywords in hand, the next step is to create valuable and relevant content around them. By integrating these phrases seamlessly into your web pages, blog posts, and articles, you signal search engines about your website's relevance to users' queries.
Consistently producing high-quality content that caters to your target audience will undoubtedly propel your site upwards in the organic search rankings.
- Achieving Organic Dominance
As your website ascends the ranks of organic search results, it gains prominence and visibility. Studies have shown that users are more inclined to click on websites positioned higher in the search results.
Securing a prime spot ensures a steady stream of organic traffic, which in turn can translate into potential customers and increased conversion rates.
The Bridge Between SEO and Success
Embracing SEO is not merely an option but a necessity for businesses aiming to stay ahead in the digital race. By investing in SEO, you establish a sturdy bridge between your brand and its target audience. Here are some tangible benefits that highlight the significance of SEO:
- Enhanced Online Visibility
With SEO tactics in play, your website becomes more visible to potential customers who are actively searching for products or services that align with your offerings. Increased visibility means heightened brand exposure and a higher chance of securing qualified leads.
- Credibility and Trust
Websites that consistently rank high in organic search results are often perceived as more credible and trustworthy by users. A solid SEO strategy not only attracts more traffic but also instills confidence in your brand, fostering long-term customer relationships.
- Cost-Effectiveness
While pay-per-click ads offer immediate visibility, they come at a cost. On the other hand, SEO offers a cost-effective long-term solution. By optimizing your website for organic search, you can enjoy sustainable traffic without paying for each click.
- Understanding User Behavior
SEO tools and analytics provide valuable insights into user behavior, preferences, and search patterns. Armed with this data, you can fine-tune your marketing strategies and tailor your offerings to meet the ever-evolving needs of your audience.
2. Inbound & Outbound Marketing
While a solid search engine strategy lays a strong foundation, sometimes it's not enough to drive the desired traffic to your website. In such cases, it's time to explore the power of inbound and outbound marketing strategies. Inbound and outbound Marketing is the most useful Main Pillars of Digital Marketing.
Inbound Marketing: Building Connections through Valuable Content
In simple terms, inbound marketing revolves around creating and offering valuable content to your audience without any cost. This content serves as a magnet, attracting potential customers to connect with your brand. Two key components of inbound marketing are blogs and social media posts, which play a fundamental role in any successful digital marketing strategy.
- Leveraging Social Media
Social media platforms like Facebook, Instagram, and LinkedIn provide valuable avenues to connect with your target audience. By engaging with users on these platforms, you can keep them informed about your organization's latest updates and encourage them to share their thoughts and preferences.
- Empowering with Blogs
Blogs are a powerhouse for your inbound marketing efforts. They not only showcase your company's expertise but also add a touch of personalization, establishing a strong connection with your readers. Blogs can serve two crucial purposes:
- Driving Traffic: When you share blog posts on your social media channels, they act as traffic drivers, redirecting interested users back to your website.
- Enhancing SEO and Backlinks: Valuable blog content attracts other websites to link back to your website, boosting your search engine rankings and overall SEO efforts.
Outbound Marketing: Taking Proactive Outreach
In contrast to inbound marketing, outbound marketing follows a more traditional approach, where you actively reach out to potential customers. This includes strategies like email blasts and cold calling. While outbound marketing can be time-consuming and arduous, modern technology and marketing automation have eased the burden significantly.
Embracing Technology and Automation
Marketing automation tools, such as HubSpot, have revolutionized outbound marketing. They empower you to prioritize and execute marketing tasks more efficiently, allowing you to connect with potential customers in a streamlined manner.
At Refuel, we rely on HubSpot and have experienced exceptional results. By leveraging their software for inbound marketing, we've not only increased productivity but also maintained the quality of our work, enabling us to achieve our goals faster.
3. Content Marketing
Content Marketing is the Pillars of Digital Marketing to the fast-paced digital landscape, content marketing has emerged as a powerful tool for businesses to attract and engage customers.
By creating and distributing valuable content through various channels like social media, blogs, video marketing, and email campaigns, companies can build trust, establish authority, and maintain top-of-mind awareness among their target audience.
- Building Trust and Authority
Content marketing revolves around providing valuable and relevant information to your audience. By consistently delivering content that addresses their needs and interests, you build trust and credibility with your potential customers.
- Staying Top of Mind
With the immense amount of information bombarding consumers daily, it's crucial to remain memorable. Content marketing allows you to stay top of mind by regularly engaging your audience with valuable content.
When customers seek information or solutions, they are more likely to remember and return to a brand that consistently provided them with valuable insights.
- Driving Customer Action
At the heart of content marketing lies the objective of encouraging customers to take action. By nurturing relationships with your audience through compelling content, you pave the way for potential customers to convert into actual buyers.
Content can be tailored to address pain points, highlight benefits, and showcase the unique selling propositions of your products or services.
Content marketing is a versatile strategy accessible to businesses of all sizes, from small enterprises with limited resources to large corporations seeking to enhance their brand presence.
4. Social Media Marketing
In the realm of digital marketing, social media marketing emerges as a potent force of the Pillars of Digital Marketing, harnessing the vast reach and influence of popular social media networks to achieve marketing and branding goals.
However, it's not merely about setting up business accounts and posting intermittently. Effective social media marketing requires a well-crafted and ever-evolving strategy with measurable objectives.
- Profiles: The Face of Your Brand
Maintaining and optimizing your social media profiles is the first step towards building a strong online presence. Consistency in branding across platforms reinforces your identity and helps users recognize your brand easily.
Your profiles serve as the digital face of your business, so they should be crafted thoughtfully to reflect your brand's personality and values.
- Content: Captivating Your Audience
To attract a relevant audience, you need to create engaging content that resonates with your brand's essence. This includes a mix of visually appealing pictures, attention-grabbing videos, captivating stories, and interactive live videos.
Tailor your content to align with your target audience's preferences and interests, ensuring it reflects the authenticity and uniqueness of your brand.
- Engagement: Nurturing Relationships
A thriving social media presence involves actively engaging with your audience. Responding promptly to comments, shares, and likes demonstrates your commitment to customer satisfaction.
Monitoring your brand's reputation and addressing any concerns or inquiries promptly is vital for building trust and credibility.
- Community Building: Fostering Connections
Social media marketing is not just about broadcasting your message; it's about building a community around your brand. Actively follow and engage with your followers, customers, and influencers.
Foster meaningful conversations and create a sense of belonging within your community. This not only boosts brand loyalty but also encourages word-of-mouth marketing.
- Paid Social Media Advertising: Expanding Your Reach
Beyond organic efforts, social media marketing includes paid advertising. Paid social media advertising allows you to target highly specific audiences with precision.
By investing in targeted ads, your business gains exposure to large volumes of potential customers who are likely to have an interest in your products or services.
5. Email Marketing: Driving Growth and Cultivating Customer Loyalty Pillars of Digital Marketing
In the realm of marketing, email has proven to be a powerful tool for promoting a business's products, services, and fostering customer loyalty. Through these Pillars of Digital Marketing, we easily engage our consumers.
Email marketing the pillars of digital marketing allows businesses to keep their subscribers informed about new offerings, exclusive discounts, and valuable services. It serves as a versatile medium, ranging from promotional campaigns to educational content, all aimed at connecting with the audience.
One such platform that empowers businesses in email marketing is Mailchimp, offering a range of tools to design, build, and optimize email campaigns for the best return on investment (ROI).
- Awareness of New Products and Services
One of the primary purposes of email marketing is to keep your audience informed about the latest offerings. By regularly sending out emails to your subscribers, you can introduce new products, highlight upcoming services, and showcase your business's innovations. This cultivates curiosity and excitement among your audience, prompting them to explore what your brand has to offer.
- Exclusive Discounts and Deals
Emails serve as a powerful means to incentivize customer loyalty. By offering exclusive discounts and deals to your email subscribers, you create a sense of value and appreciation for their ongoing support. This not only encourages repeat purchases but also makes your subscribers feel special and part of an exclusive group.
- Nurturing Customer Engagement
Beyond sales-focused promotions, email marketing can be a softer sell to educate your audience on the unique value of your brand. By crafting informative and valuable content, you engage your subscribers and keep them connected between purchases. This continuous engagement builds brand loyalty and strengthens the relationship between your business and its customers.
- Personalization and Targeting
One of the significant advantages of email marketing is the ability to personalize content based on your audience's preferences and behavior. By segmenting your email list and tailoring messages to specific customer segments, you can deliver more relevant and compelling content, leading to higher engagement and conversion rates.
- Mailchimp: Empowering Your Email Marketing
Mailchimp is a leading platform that empowers businesses to execute successful email marketing campaigns. With its user-friendly interface, Mailchimp enables you to design eye-catching emails that captivate your audience. The platform also provides valuable insights and analytics to optimize your campaigns and maximize ROI.
Getting Started with Email Marketing
To kickstart a successful email marketing campaign, consider the following tips:
- Build a Subscribers List: Encourage website visitors and customers to subscribe to your emails through sign-up forms and incentives.
- Create Engaging Content: Craft compelling and relevant content that resonates with your audience and adds value to their lives.
- Segment Your Audience: Divide your email list into segments based on demographics, interests, and behavior to deliver personalized content.
- Test and Optimize: Continuously monitor and analyze the performance of your emails to identify areas for improvement.
6. PPC (Pay-Per-Click) Advertising
In the world of digital advertising, PPC, or Pay-Per-Click, stands as a powerful model that allows advertisers to pay a fee each time a user clicks on their ad. It is a strategic approach where businesses bid on specific keywords, aiming to display their ads when users search for relevant terms. PPC is one of the paid Pillars of Digital Marketing.
When executed effectively, PPC brings targeted and valuable visits to websites, landing pages, or apps, making the investment worthwhile. Let's explore the dynamics of PPC advertising and its potential for driving profitable results.
- The Essence of PPC
PPC advertising operates on a simple premise – you pay a fee only when someone clicks on your ad. This means you are essentially paying for the value of targeted traffic to your digital assets.
The ultimate goal of PPC is to ensure that the revenue generated from those clicks exceeds the cost of the clicks themselves, leading to profitable outcomes.
- Versatility in Ad Formats
PPC ads come in various formats, each catering to different preferences and platforms. Whether it's text-based ads, visually appealing images, engaging videos, or a combination of these elements, businesses can customize their ad creatives to resonate with their target audience.
- Placement of PPC Ads
PPC ads can appear in multiple online spaces, providing extensive exposure to potential customers. These ads can be displayed on search engine results pages, websites, social media platforms, and more. The versatility of PPC allows businesses to reach their audience across various digital touchpoints.
- Bidding for Keywords
A crucial aspect of PPC advertising involves keyword bidding. Advertisers bid on specific keywords that are relevant to their products or services. When a user searches for those keywords, the search engine enters an auction process, and the ad with the highest bid and relevance gets displayed in the ad slot.
- Pay-Per-Click Auction System
The PPC auction system ensures fairness and relevance in ad placements. It takes into account both the bid amount and the quality of the ad and landing page.
Winning the auction doesn't mean you pay for every appearance of your ad; you only incur a cost when a user actually clicks on your ad.
- Leveraging the Power of PPC
PPC advertising empowers businesses to gain prominent visibility in the digital space. It allows you to reach potential customers precisely when they express interest in your products or services through their search queries.
By effectively targeting relevant keywords, optimizing ad content, and tracking performance, you can maximize the ROI of your PPC campaigns.
7. Data Analysis is one of the Main Pillars of Digital Marketing
Data serves as a guiding light in the ever-evolving landscape of digital marketing. It provides businesses with a comprehensive understanding of their marketing efforts, customer behavior, and overall performance. Armed with this knowledge, businesses can make data-driven decisions, ensuring that their marketing initiatives yield optimal results.
- Metrics Tracking and Analysis
A core component of data-driven decision-making is the meticulous tracking and analysis of key metrics.
These metrics can include website traffic, conversion rates, click-through rates, bounce rates, customer engagement, and more. By measuring and analyzing these data points, businesses gain insights into what's working well and what areas need improvement.
- Refining Marketing Strategies
Data-driven decision-making enables businesses to refine their marketing strategies in real time.
By identifying patterns and trends in the data, marketers can adapt their tactics to align with their target audience's preferences and behavior. This agility ensures that marketing efforts stay relevant and effective in the face of changing market dynamics.
- Optimizing Resource Allocation
One of the significant advantages of data-driven marketing is the ability to optimize resource allocation.
By understanding which marketing channels and campaigns generate the best results, businesses can allocate their budgets and efforts to the most impactful areas. This leads to a more efficient use of resources and maximizes the return on investment.
- Driving Personalization and Customer-Centricity
Data-driven insights allow businesses to tailor their marketing efforts to individual customer preferences. Personalization has become a key driver of customer satisfaction and loyalty.
By understanding customer behavior and preferences through data, businesses can deliver targeted and relevant content that resonates with their audience.
8. Impressive Conversion Rate
When it comes to measuring the success of your website, the conversion rate stands as a key metric. This essential parameter represents the percentage of visitors who take a desired action on your website, such as completing a web form, signing up for a service, or making a purchase.
The Significance of a High Conversion Rate
A high conversion rate is a clear indication of a well-performing and successful website. By addressing potential issues like website performance, web form effectiveness, and compelling copy, you can significantly improve your website's conversion rate.
Implementing proven strategies such as streamlining the user journey, optimizing for mobile, A/B testing, building trust, using engaging visuals, and offering incentives will undoubtedly help you achieve higher conversion rates and outshine your competition in the online realm.
Unraveling the Causes of a Low Conversion Rate
On the flip side, a low conversion rate can be discouraging for any website owner. However, understanding the factors contributing to this issue is the first step toward resolving it.
- Website Performance Matters
One major factor that can lead to a low conversion rate is poor website performance. Slow load times can frustrate visitors and lead them to abandon your site before taking any action. Ensuring that your website is optimized for speed and responsiveness is crucial in preventing this problem.
- Formulating an Effective Web Form
If your website relies on web forms for lead generation or other purposes, a broken form can significantly hinder your conversion rate. Double-checking and testing your forms regularly to ensure they function smoothly is vital for a seamless user experience.
- Compelling Copywriting is Key
The content on your website, especially the copy accompanying your call-to-action, plays a pivotal role in influencing your conversion rate. Lackluster or unclear copy fails to convey the value of your offer, leaving visitors hesitant to proceed. Engaging, persuasive, and benefit-driven copy is essential to entice visitors to take the desired action.
Strategies for Improving Conversion Rates
Now that we've identified potential issues causing low conversion rates let's explore some effective strategies to boost your website's success:
- Streamline the User Journey
Simplify the user journey on your website by eliminating unnecessary steps and making the navigation more intuitive. Ensure that visitors can easily find what they are looking for, leading them seamlessly towards your call-to-action.
- Optimize for Mobile Devices
In the era of smartphones, a significant portion of internet users accesses websites through their mobile devices. Therefore, optimizing your website for mobile responsiveness is critical to capturing a broader audience and maximizing your conversion potential.
- A/B Testing for Continuous Improvement
Conduct A/B tests on various elements of your website, such as headlines, CTA buttons, or form layouts. These tests can provide valuable insights into what resonates best with your audience, allowing you to make data-driven improvements to enhance your conversion rate.
- Build Trust and Credibility
Establishing trust with your audience is vital for encouraging them to take action. Incorporate customer testimonials, trust badges, and security certifications to instill confidence in your brand and offerings.
- Create Engaging Visuals
Compelling visuals can captivate visitors and convey your message more effectively than plain text alone. Use high-quality images and videos that align with your brand and enhance the overall user experience.
- Offer Incentives and Discounts
Entice potential customers with special offers, discounts, or exclusive deals. Limited-time promotions can create a sense of urgency and encourage visitors to act promptly.
- Implement a Clear Call-to-Action
Craft a clear and persuasive call-to-action that stands out on your page. Use action-oriented language and place the CTA button where it is easily visible and accessible.
9. Affiliate Marketing
If we discuss the Main Pillars of Digital Marketing, Affiliate marketing stands as a dynamic and performance-driven online marketing strategy that has revolutionized the way businesses promote their products or services. In this ingenious approach, businesses reward one or more affiliates for every visitor or customer brought in through the affiliate's own marketing efforts.
- Cost-Effective Marketing
Affiliate marketing proves to be a cost-effective solution for businesses as they only pay for results. This means that marketing expenses are directly tied to successful conversions, ensuring optimal allocation of resources.
- Broader Audience Reach
Collaborating with affiliates allows businesses to tap into new audiences and markets that may have been challenging to access through traditional marketing channels. This expanded reach can lead to increased brand exposure and recognition.
- Enhanced Credibility and Trust
Affiliates often have established credibility and trust with their audience. When they endorse your products or services, it can significantly boost your brand's reputation and instill confidence in potential customers.
- Diverse Monetization Opportunities
The versatility of affiliate marketing extends to its monetization options. Besides earning commissions from sales, affiliates can explore different models like Cost Per Lead (CPL) or Cost Per Click (CPC) to diversify their revenue streams.
- Measurable Performance Metrics
Affiliate marketing's performance-based nature allows for precise tracking and measurement of results. Businesses can analyze the performance of each affiliate and campaign, enabling data-driven decision-making.
Crafting a Successful Affiliate Marketing Strategy
To unlock the full potential of affiliate marketing and build a profitable online business, consider the following steps:
- Identify Your Niche: Choose a niche that aligns with your interests and expertise. Focusing on a specific area allows you to target a relevant audience effectively.
- Research and Select Affiliate Programs: Thoroughly research and evaluate various affiliate programs to find those that resonate with your niche and offer attractive commission rates.
- Create Quality Content: Produce high-quality content that engages your audience and promotes the products or services you are affiliated with. Valuable content establishes you as a credible authority in your niche.
- Leverage Multiple Marketing Channels: Utilize various marketing channels such as social media, email marketing, and SEO to broaden your reach and attract potential customers.
- Build Strong Relationships: Cultivate strong relationships with your audience and provide genuine recommendations. Trust and authenticity are key drivers of successful affiliate marketing.
- Analyze and Optimize Performance: Regularly analyze the performance of your affiliate marketing efforts, identify areas for improvement, and optimize your strategies accordingly.
10. Customer Relationship Management (CRM)
Customer Relationship Management (CRM) is a comprehensive approach that combines practices, strategies, and cutting-edge technologies to effectively manage and analyze customer interactions and data throughout the entire customer lifecycle.
The primary goal of CRM is to enhance customer service relationships, boost customer retention, and drive sales growth. By compiling and harnessing customer data from various touchpoints, such as the company's website, telephone, live chat, direct mail, marketing materials, and social networks, CRM systems play a pivotal role in empowering businesses to better understand and cater to their clientele.
In my opinion, CRM is the best powerful Main Pillars of Digital Marketing.
The Power of CRM for Businesses
Embracing CRM systems yields a host of invaluable benefits for businesses, regardless of their size, including:
- Improved Customer Service
One of the most significant advantages of CRM lies in its ability to equip customer support representatives with readily accessible customer information. By having insights into past purchases and interaction history, representatives can deliver more personalized and efficient customer service, thereby nurturing stronger relationships with clients.
- Data-Driven Decision Making
CRM systems enable businesses to collect and access a wealth of customer data, which can then be analyzed to identify trends and glean valuable insights. The reporting and visualization features of CRM platforms facilitate data analysis, empowering businesses to make informed decisions and formulate effective strategies based on customer behavior and preferences.
- Efficient Automation
CRM systems streamline and automate repetitive yet crucial tasks within the sales funnel and customer support processes. From lead management to support ticket handling, automation saves time and resources, allowing employees to focus on high-value activities that drive business growth.
Key Components of a Successful CRM Strategy
To harness the full potential of CRM and reap its rewards, businesses should implement a well-rounded CRM strategy. Here are key components to consider:
- Data Integration
Centralize customer data from various sources and departments within your organization to create a comprehensive customer profile. Integrated data provides a holistic view of each customer's journey and interactions with the company.
- Personalization and Segmentation
Utilize the customer data collected to personalize marketing efforts and tailor offerings based on individual preferences. Segmentation allows businesses to categorize customers into distinct groups for targeted marketing campaigns.
- Automated Workflows
Implement automated workflows to streamline routine tasks and ensure a seamless customer experience. Automation reduces manual errors, enhances efficiency, and ensures timely follow-ups with customers.
- Customer Analytics
Leverage CRM analytics to gain deeper insights into customer behavior, preferences, and purchasing patterns. This data-driven approach helps in creating effective marketing strategies and improving customer satisfaction.
- Integration with Sales and Marketing
Integrate your CRM system with sales and marketing tools to foster seamless collaboration between departments. This alignment enhances lead generation, lead nurturing, and customer conversion processes.
11. Video Marketing: Engaging Audiences and Elevating Brands
Video marketing refers to the strategic use of video content to promote and inform audiences about a brand's products or services. Leveraging video across various digital channels and formats, such as company websites, social media marketing, programmatic advertising, and more, allows brands to connect with their target audience in compelling and memorable ways.
Why is video marketing important?
Discover the foundational aspects of video marketing and the invaluable benefits it brings to your brand:
- Enhanced Brand Awareness and Engagement
Video marketing serves as a potent tool for boosting brand awareness and audience engagement. By creating captivating and shareable video content, brands can leave a lasting impression on their target customers, increasing the likelihood of them taking desired actions and becoming loyal advocates.
- Statistical Significance in Digital Marketing
The significance of video in digital marketing cannot be overstated. According to a Statista survey in June 2021, pre-produced video emerged as the leading digital consumer engagement tactic globally, with 81% of marketing leaders already utilizing it and an additional 13% planning to do so. Livestream video followed closely behind, with 73% currently employing it and 19% intending to integrate it into their strategies.
- Preference for Video Content
The popularity of video as a medium resonates strongly with audiences. Studies indicate that two-thirds of consumers prefer watching videos to learn about products or services rather than reading about them. With video accounting for over half of the Internet's total traffic in the first half of 2021, marketers must leverage this dynamic medium to effectively convey their messages.
- Unparalleled Reach and Impact
Video marketing's ability to capture attention and evoke emotions makes it an ideal means of communicating a brand's story and values. It has the potential to transcend linguistic barriers, making it accessible and relatable to diverse audiences worldwide.
- Boosting Conversion Rates
Engaging video content has been proven to influence purchasing decisions positively. Brands that employ video marketing strategies often witness higher conversion rates and increased sales as a result of their visually compelling and persuasive content.
12. Voice Search Marketing
Voice search marketing revolves around the optimization of data and content to secure prominent placements in voice search results delivered by popular voice assistants like Google Assistant or Apple's Siri. As users increasingly rely on voice search for hands-free ease and efficiency, businesses must recognize the significance of catering to this emerging trend when creating content.
The Growing Importance of Voice Search Marketing
Several factors have contributed to the escalating significance of voice search marketing:
- Enhanced Accuracy and User Adoption
The substantial improvements in voice search accuracy have led to a surge in user adoption. People now confidently rely on voice search to swiftly access information without the hassle of manual typing, particularly when they are on the move or engaged in other activities.
- Pervasive Presence of Smart Speakers
The prevalence of smart speakers has revolutionized the way users interact with technology in their homes. Voice commands have become a norm for tasks like online shopping and controlling household appliances, fostering a sense of familiarity and comfort with voice-activated searches overall.
- Seamless Integration with Daily Life
Voice search's seamless integration with daily routines has encouraged more users to embrace its convenience. As voice-activated interactions become a routine part of life, consumers naturally extend this preference to their online search behaviors.
Harnessing the Potential of Voice Search Marketing
To harness the full potential of voice search marketing, businesses should consider the following strategies:
- Keyword Research and Optimization
Identify and optimize conversational and long-tail keywords that users are likely to use in voice searches. Focus on natural language queries that mirror how people speak in everyday conversations.
- Featured Snippets and Structured Data
Optimize content to secure featured snippets, as these are often read aloud in voice search results. Additionally, implement structured data markup to provide search engines with relevant information about your content.
- Local SEO Optimization
Given the prevalence of voice searches for local queries, ensure your business information is up-to-date and accurately listed on local directories and search engine listings.
- Mobile-Friendly and Voice-Optimized Website
Create a mobile-friendly website that loads quickly and is easy to navigate. Consider adding voice search capabilities to your site to enhance user experience.
13. AI Marketing in a Dynamic World
In the ever-changing landscape of life, one constant remains: change. Likewise, the realm of marketing is currently undergoing a monumental transformation, with the emergence of Artificial Intelligence (AI) marketing taking center stage. Intelligent marketing tools and generative AI, such as ChatGPT, have ushered in a plethora of opportunities for marketing teams to excel in their endeavors. For marketers, harnessing the power of AI is an essential advantage.
The potential of AI Marketing
AI marketing amalgamates advanced AI technologies with customer and brand experience data to offer precise and invaluable insights into the customer journey and market trends. Leveraging technologies like Natural Language Processing (NLP), Machine Learning (ML), Sentiment Analysis, and more, AI empowers marketers to make informed decisions, outshine competitors, and tackle the challenges of a rapidly evolving marketplace.
The Benefits of AI Marketing
- Enhanced Customer Insights
AI-driven analytics delves deep into customer behavior, preferences, and interactions. By processing vast amounts of data, AI marketing uncovers valuable patterns and trends, enabling marketers to understand their audience on a granular level.
- Personalized Customer Experiences
AI technologies enable the creation of personalized marketing campaigns tailored to individual customers. From targeted content to tailored recommendations, AI marketing fosters meaningful and relevant interactions with customers.
- Optimized Content Strategies
With AI's assistance, marketers can optimize content strategies by analyzing data on engagement and performance. This data-driven approach ensures that marketing efforts are effective and resonate with the intended audience.
- Automated Processes
AI streamlines and automates repetitive marketing tasks, freeing up valuable time for marketers to focus on high-value activities. Automation ensures efficiency and accuracy in various aspects of marketing campaigns.
- Real-Time Decision-Making
AI's ability to process data in real-time empowers marketers to make agile and data-driven decisions. This agility allows businesses to respond swiftly to changing market conditions and consumer preferences.
14. Blockchain Technology
At its core, blockchain is a decentralized and distributed ledger technology that records transactions across multiple computers in a secure and transparent manner. Each transaction is securely linked to the previous one, creating a chain of blocks. Once a block is added to the chain, it becomes immutable, making it virtually impossible to alter or tamper with the data. This feature ensures data integrity and enhances trust in the system.
Blockchain and Marketing Synergy
- Enhanced Data Security: One of the most significant advantages of using blockchain technology in marketing is the enhanced security it offers. Traditional marketing practices often involve storing sensitive customer data on centralized servers, making them susceptible to cyberattacks and data breaches. Blockchain, on the other hand, uses advanced encryption algorithms and consensus mechanisms to protect data from unauthorized access, ensuring customers' privacy and confidentiality.
- Transparency and Trust: Blockchain's decentralized nature fosters transparency throughout the marketing ecosystem. Marketers can now trace the entire journey of products, from manufacturing to the end consumer. This transparency instills trust among consumers as they can verify the authenticity of products and marketing claims, leading to increased brand loyalty.
- Fraud Prevention: Ad fraud has been a persistent challenge in the digital marketing space. Blockchain can significantly mitigate this issue by providing a transparent and traceable ad supply chain. Advertisements and their performance metrics can be recorded on the blockchain, leaving no room for fraudulent activities and ensuring that marketers get what they pay for.
- Smart Contracts in Marketing: Smart contracts are self-executing contracts with the terms directly written into code. In marketing, smart contracts can automate various processes, such as affiliate marketing payments, content licensing, and influencer collaborations. These contracts remove intermediaries, reduce costs, and streamline operations, making marketing campaigns more efficient.
- Tokenization and Loyalty Programs: Blockchain enables tokenization, wherein brands can create their cryptocurrencies or tokens. These tokens can be used to reward customers for their loyalty, engagement, or referrals. Loyalty programs built on blockchain have higher perceived value, leading to increased customer retention and brand advocacy.
15. Online Reputation Management (ORM): Building Trust in the Digital World
In today's interconnected world, a company's online reputation holds immense significance. With the ever-expanding reach of the internet and social media, people can easily share their experiences and opinions, shaping public perception of businesses and individuals alike.
This phenomenon has given rise to Online Reputation Management (ORM) – a strategic approach to monitoring, influencing, and enhancing one's online image.
The Significance of Online Reputation Management
In the digital age, a strong online reputation is a valuable asset for any entity, be it a brand, a company, a public figure, or an individual professional. Here's why ORM matters:
- First Impression Matters: The first interaction a potential customer, client, or employer has with a business or individual is often through an online search. A negative or misleading search result can lead to missed opportunities and lost credibility. ORM ensures that the first impression is positive and accurate.
- Influences Consumer Decision-making: Studies show that a majority of consumers trust online reviews and ratings as much as personal recommendations. Positive online sentiment can drive sales and business growth, while negative reviews can deter potential customers.
- Brand Perception and Loyalty: A well-managed online reputation strengthens brand perception, leading to increased brand loyalty and advocacy. Satisfied customers are more likely to share positive experiences, contributing to organic brand promotion.
- Crisis Management: Negative events or publicity can quickly go viral, causing severe damage to a reputation. ORM helps in identifying and addressing such issues promptly, minimizing their impact and restoring trust.
How Pillars of Digital Marketing Work Together
Now time to know How the Pillars of Digital Marketing Work Together. In the realm of digital marketing, success lies not in relying solely on individual pillars but in understanding how they work together in harmony to create a powerful and cohesive marketing strategy. Let's delve into how these key pillars intertwine to drive business growth and achieve remarkable results.
- Integrated Campaigns
To achieve the best results, businesses must integrate multiple digital marketing pillars into cohesive campaigns. For example, combining SEO-optimized content with social media promotion can drive organic traffic and increase brand visibility.
- Customer Journey Mapping
Understanding the customer journey is vital for crafting personalized experiences. By mapping the various touchpoints a customer goes through before making a purchase, businesses can tailor their marketing efforts to meet specific needs and preferences.
- Personalization and Targeting
Digital marketing allows businesses to target specific audience segments with personalized content. By delivering tailored messages, businesses can enhance engagement and build stronger connections with their customers.
The Evolution of Digital Marketing
Digital marketing has come a long way since its inception, constantly evolving to keep pace with technological advancements and changing consumer behaviors. Let's explore the significant milestones in the evolution of digital marketing and how these transformations have shaped the way businesses connect with their audiences in the digital age.
Rise of Mobile Marketing
The rise of mobile devices, particularly smartphones, has been a game-changer in the world of digital marketing. As mobile usage skyrocketed, marketers realized the need to adapt their strategies to cater to the mobile-first audience.
Mobile marketing involves optimizing websites for mobile devices, ensuring responsive designs that adjust seamlessly to different screen sizes. Mobile-friendly websites not only enhance the user experience but also play a critical role in SEO rankings since search engines prioritize mobile-optimized sites.
Moreover, the prevalence of mobile apps has opened up new avenues for marketers to engage with their customers directly. Mobile apps allow for personalized experiences, push notifications, and convenient access to products and services, fostering stronger connections between brands and consumers.
Artificial Intelligence (AI) in Marketing
The integration of artificial intelligence (AI) in digital marketing has revolutionized how businesses understand and interact with their audience. AI-driven tools and technologies enable marketers to gather and analyze vast amounts of data with unprecedented speed and accuracy.
AI-powered analytics provide valuable insights into customer behavior, preferences, and trends, helping businesses make data-driven decisions. Marketers can identify patterns, segment audiences more effectively, and predict consumer behavior, thereby tailoring their marketing strategies for optimal results.
Another significant application of AI in marketing is the use of chatbots and virtual assistants. Chatbots provide instant customer support and assistance, addressing queries and concerns 24/7. They enhance customer satisfaction and engagement by providing immediate responses, even during non-business hours.
In addition, AI has enabled marketers to deliver highly personalized content and product recommendations. By analyzing user behavior, AI algorithms can identify individual preferences and deliver targeted offers and content, increasing the likelihood of conversion.
Voice Search and Virtual Assistants
The advent of voice search technology and virtual assistants has introduced a paradigm shift in how consumers seek information and make purchase decisions. With devices like Amazon Echo, Google Home, and Apple's Siri becoming commonplace, voice search has gained immense popularity.
As a result, businesses have had to adapt their SEO strategies to accommodate voice-based queries. Voice search tends to be more conversational and question-based, influencing the way keywords and content are structured.
Marketers must now optimize their content for long-tail keywords and natural language to align with how people speak and search using voice commands. By doing so, businesses can increase their chances of appearing in voice search results and gaining visibility among voice assistant users.
Furthermore, virtual assistants have the potential to become powerful marketing tools. Brands can leverage partnerships with virtual assistants to provide personalized recommendations, conduct transactions, and engage with customers through voice interactions.
Digital marketing is a multifaceted approach that involves various pillars working together synergistically. From SEO and content marketing to social media and PPC advertising, each pillar plays a crucial role in driving business success in the digital realm. By understanding and harnessing the power of these pillars, businesses can connect with their audience, build lasting relationships, and achieve remarkable growth in today's digital age.


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My special guest tonight is a foreign correspondent Ivor Davis who's here to discuss his research into the twisted mind of Charles Manson and his heinous crimes. Get his book Manson Exposed: A Reporter's Fifty-Year Journey into Madness and Murder on Amazon.
American based Foreign correspondent Ivor Davis, delivers a gripping, "I was there" eye witness, inside story about the most notorious murder spree of the 20th century.
In Manson Exposed: A Reporter's Fifty-Year Journey into Madness and Murder,Davis is the brutally honest guide to this true crime horror story.
In this mix of personal memoir, criticism, and investigative journalism, Davis delivers a truly original take on the byzantine case that terrified and mesmerized the nation, including his new conclusion that THE BEATLES DIDN'T MAKE THEM DO IT.
Davis was on the front lines of the story and offers vivid, personal accounts, interviews and hitherto unknown details from the very beginning right up to the death of the blue collar psycho named Charles Manson.
He charts the tragic inside stories not only of the those murdered but of the long list of Collateral Damage victims: the rock star, the Oscar winning director and the entertainment legends, whose lives were also destroyed by Charles Manson and his crackpot acolytes.
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subset: commoncrawl


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The annual fellowships, awarded by the International Association of Antarctica Tour Operators, the Council of Managers of National Antarctic Programs (COMNAP) and the Scientific Committee on Antarctic Research (SCAR), are an investment in the professional development of talented early career researchers and aim to further the understanding of human presence in Antarctica.
Prince Albert II of Monaco Foundation SCAR Fellowship
The 2022 Prince Albert II of Monaco Foundation SCAR Fellowship goes to Hanna Yevchun from the State Institution National Antarctic Scientific Center, Kyiv, Ukraine.
IAATO and COMNAP joined forces to award their fellowships to three early career researchers.
IAATO's $15,000 fellowship goes to postgraduate student Eduardo Pizarro González from the Pontifical Catholic University of Chile. COMNAP and IAATO are jointly funding an $8,000 fellowship for Antonio Polo Sánchez from Universidad de Salamanca in Spain, and COMNAP's grant goes to Aanchal Jain from Chile's Universidad Mayor.
'We were delighted to work with COMNAP to award three Antarctic Fellowships to talented early career researchers this year,' said Amanda Lynnes, IAATO director of environment and science coordination.
Multinational collaborations
'The exciting projects, involving multinational collaborations, will equip the fellows with valuable skills and knowledge while having long-lasting impact within the Antarctic community and beyond.'
The announcement comes on the 63rd anniversary of the signing of the Antarctic Treaty, known as Antarctica Day.
It was in support of the Antarctic Treaty's mission that IAATO came into being 31 years ago, and in 2019 launched the Antarctic Fellowship with the intention of supporting talented early-career researchers, scientists, engineers, environmental managers, and other professionals. The purpose is to strengthen international capacity and cooperation in fields such as climate, biodiversity, conservation, humanities, and astrophysics research by providing annual funding opportunities.
Eduardo Pizarro González
Pizarro González's focus will be patterns of distribution, abundance and population trends of six Antarctic and sub-Antarctic penguin species affected by climate change, through the implementation of different approaches to ecological niche modelling. His research will help develop conservation strategies for these species and further explore modelling approaches to account for global change processes in wildlife conservation.
Antonio Polo Sánchez
Polo Sánchez's project will enhance understanding of volcanic processes in Antarctica's Bransfield Strait by studying two submarine volcanoes (Three Sisters and Orca) and one subaerial volcano (Deception Island) through Noble Gas geochemistry. Ultimately his work will contribute to explain why volcanic activity is more concentrated in some areas of Bransfield Strait than others, with implications for volcano monitoring.
Aanchal Jain
Jain's project aims to identify plastic pollution in the Antarctic Treaty area and to understand how policies can be implemented to reduce plastic waste. Her project aligns to one of the priority projects for COMNAP, understanding sources of plastic waste and removal options.
Hanna Yevchun
Yevchum's is the first SCAR Fellowship to be funded as part of the Polar Initiative. She will visit the British Antarctic Survey, Cambridge, UK, for her project, 'Remotely detecting and mapping biodiversity in Antarctica using VHR satellite and UAV data.' It aims to assess the effectiveness of different techniques for semi-automatic or automatic mapping of the main Antarctic plant communities, as well as penguin and kelp gull nesting sites.
Additional SCAR Fellowships will be announced in the coming weeks.
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My lg tv keeps disconnecting from wifi, WiFi connectivity problems are frequently encountered with televisions, including LG models. While LG TVs are equipped with built-in Wi-Fi, they can suffer from slow internet speeds and unreliable connections to the router, leading to dropped connections or interruptions in content playback.
LG Electronics is renowned for its cutting-edge technology and innovative products, including top-of-the-line electronics such as televisions, audio systems, appliances, and mobile devices. However, some users may encounter a common problem with LG Smart TVs, where the TV intermittently disconnects from the network or loses its WiFi connection.
Why does my lg tv keeps disconnecting from wifi? In this article, we will explore the causes behind these issues and provide practical solutions to resolve them effectively.
Lg tv keeps disconnecting from wifi ( 7 best solutions for fix)
1. Troubleshooting Guide: Restarting your LG TV
If you're experiencing unusual behavior with your LG TV, such as weak signal strength or slow loading times, restarting the device might help resolve the issue. Restarting a device is a classic troubleshooting technique that often proves effective.
Instructions for Restarting LG TV:
To restart your LG TV, follow these simple steps:
- Power Off the TV:
Using your remote control, press the power button to turn off the TV. Alternatively, you can locate the main power switch on the TV itself and turn it off. - Unplug the Power Cord:
Once the TV is powered off, unplug the power cord from the electrical outlet. This action will ensure a complete shutdown and allow any residual power to dissipate. - Wait for 10-15 Minutes:
Give your LG TV a brief period of rest by waiting for approximately 10 to 15 minutes. This waiting time allows the TV's internal components to reset fully. - Plug the Power Cord Back In:
After the designated waiting period, reconnect the power cord to the electrical outlet securely. Ensure a snug fit to avoid any loose connections. - Power On the TV:
Using either the TV remote control or the main power switch, turn on your LG TV. Allow the device a few moments to initialize and establish its connections.
Read Also: Ultimate Guide: How to Get Philo on LG Smart TV in 2023 – A Step-by-Step Tutorial
2. Enhancing Wireless Connection: Relocating the Router/Modem for LG TV
To ensure a seamless wireless internet experience, it is essential to optimize the placement of your WiFi router. Although these routers offer high-speed data transfer, connecting devices can become inconvenient when the router is situated too far away.
One solution is to move the router closer to your desired device, preferably positioning it on a shelf above the unit. By doing so, you can minimize the distance and strengthen the signal between the router and the LG TV. Additionally, if you have multiple devices connected to the router, consider selecting an unoccupied frequency channel from the router's menu.
In situations where your wireless connection range falls short of expectations, you can improve signal strength by adjusting the wireless channel settings on your router. Access your wireless router's configuration interface and locate the option to modify the wireless band's channel. Refer to the device's user manual or official website for the recommended channel. For routers that support dual bands (2.4 GHz and 5 GHz), ensure to investigate both bands for any potential sources of interference.
3. Solution is to restart your modem/router
Follow these steps to perform a restart:
- Begin by turning off your router and allowing it at least a minute to completely shut down.
- After the waiting period, plug the router back in and wait for at least two minutes before reconnecting your TV.
- Once the TV is reconnected, check if the issue persists.
If your LG TV's Wi-Fi problem persists, it's possible that your wireless router may be the culprit. Ensure that your wireless router is properly connected to a modem or another router using an Ethernet cable. If the Ethernet cable is securely connected, reach out to the firmware provider of your wireless router for further assistance. If the Ethernet connection is disconnected, verify if an IP address is assigned to your router.
4. Granting Full Access to Your Network for LG TV
In case your LG TV is connected to the network but lacks full access, it may disconnect itself from the network when turned off. Follow these steps to resolve the issue:
- Guest access is a limited feature that enables devices to connect to your Wi-Fi network without granting full access. However, devices using guest access will automatically disconnect after a certain time.
- To troubleshoot connectivity issues with your TV, begin by ensuring you are within range of the designated wireless network.
- Next, verify that your network is properly configured and has been granted full access to your TV.
- If the problem persists, consider reaching out to customer support for further assistance.
5 Disabling the Quick Start Feature on LG TV
LG TV's Quick Start feature aims to simplify the setup process and quickly get you started with your new Smart TV. Unfortunately, this feature can sometimes lead to issues with wireless network connections. Users have reported problems such as the TV failing to connect to the network or displaying an 'out of range' message when Quick Start is enabled.
To disable the Quick Start feature, follow these steps:
- Navigate to the Settings menu on your TV.
- Select "All Settings" and then choose "General."
- Look for the option labeled "Quickstart" and select it.
- Disable the Quick Start feature.
After disabling Quick Start, power on your TV and attempt to connect it to your Wi-Fi network. Check if the connection remains stable and doesn't disconnect.
6. Disabling the Simplink Feature
To resolve issue Lg tv keeps disconnecting from wifi, you can disable the Simplink feature on your LG TV. Follow these straightforward steps to adjust the Simplink settings:
- Using your TV remote, press the Menu button.
- Select Settings located in the upper left corner.
- Navigate to All settings and choose General.
- Look for the Simplink option and select either Simpilink Off or Simplink On.
By disabling Simplink, you will effectively disconnect the connection between your TV and the internet.
7. Adjusting Date and Time Settings
Sometimes, the time zone and date on your LG TV may be affected, particularly when modifying router or network settings. Such changes can lead to connectivity issues or the improper functioning of certain TV features. The following instructions will guide you through changing the date and time settings on your LG Smart TV:
- Launch the LG remote app on your device.
- From the General Menu, scroll down until you find the Time & Date section.
- Select Time & Date and then choose either manual update or automatic update.
By adjusting the date and time settings, you can also set the sleep timer for specific days.
Please note that these troubleshooting steps are intended for LG TVs specifically and LG Smart TVs connected to a Wi-Fi router or a modem. If the issues persist, it's recommended to seek assistance from LG customer support for further guidance.


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Experience with the overwhelmingly gorgeous islands in Krabi such as Poda Island, Chicken Island and Phi Phi Island, which is very famous islands in many countries around the world. Snorkeling, swimming and sunbathing at the beautiful landmarks (Maya Bay, Pileh Lagoon and Koh See) and enjoy a delicious buffet lunch at Phi Phi Don Island.
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Rocket Lab has successfully launched its Electron KS rocket from Onenui Station, Mahia Peninsula, New Zealand at 0500 GMT on 4 August following a delay.
The launch had been halted at T-minus 5 minutes and 15 seconds on 2 August, when it was originally scheduled to launch, due to high winds at the launch site in New Zealand.
Onboard the Electron KS rocket was 'NRO L-199' (RASR-4) – nicknamed "Antipodean Adventure" by Rocket Lab. The NRO L-199 designation by the NRO is in reference to the launch and not for the classified payload. The actual designation for the classified payload is unknown at this time.
In addition to the NRO, the Australian Department of Defense will use the satellite as part of a partnership.


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Christian Sterling Hegg joins Joey Phoenix on The Chaos Within podcast to talk about Tales from the Dragon Eye Galaxy, following your curiosity, and asking important questions like hey, what day is today anyway?
Christian is a graphic designer, cosplayer, actor, singer, performer, writer, and director. He's worked with theatres in New York, Utah, and Massachusetts, designed t-shirts and book covers for local authors, including Salem-based Matt Phillion's YA series The Indestructibles, and created a number of personas including That Fett Guy – a mashup of Boba Fett and many other things like Doctor Who and the Simpsons.
He's also the creator of the 8 episode sci-fi radio series Tales from the Dragon Eye Galaxy, which came out in 2019 and was inspired by old radio shows like "Buck Rogers" and "The Shadow," which is available wherever podcasts are available.
Mentioned in this Podcast
Matt Phillion's the Indestructibles
Gauntlet Creative
That Fett Guy
Colin Carlton
Post-Meridian Radio Players
Pop Culture References
Stan Freburg
Buck Rogers
The Shadow
Star Wars
Star Trek
Dr. Who
The Simpsons
Meanwhile in the Dragon Eye Galaxy
Starring in order of appearance:
Colin Carlton – Dr. Destructo/Simon/Cricket/Pirate
Kristopher Moreau – Red Dog/Patrol Officer Jones
Tristyn Sepersky – Blue Falcon
Matthew Phillion – Jack Cutlass/Termite
Jennifer Bean – Dr. Bonnie Starr
Kitty Drexel – Kerri/Pirate/Maria Starr
Shawn Fitzmaurice – Pirate/Councilor Jordan
Mary C Ferrara – Councilor Allen/Zera
Susan Muller – Warden Jenkins
Christian Hegg – Narrator/Patrol Officer Smith/Pirate
Sound engineering by Gauntlet Creative.
About The Chaos Within
Hosted by Joey Phoenix, The Chaos Within is a podcast celebrating the weird, the wild, and the creative – featuring makers, doers, artists, and oddballs exploring the unknown and tapping into their creative energy.
The Chaos Within is produced by Creative Collective and is available on Apple Podcasts and Spotify.
The Logo was designed by Anton Presents, the intro music is by Paul Senn (firstname.lastname@example.com) using the Theta-U Creative Circuit System, and the outro music by Chris Wilson Sound using one of Joey's maternal Grandmother's haunted music boxes.
Click here for an up to date listing of Virtual Experiences
Creative North Shore is produced, curated and managed by Creative Collective, we are trying really hard to make sure that we don't have to put a paywall in place and could really use your support to keep afloat and make us able to keep a few of our staff employed and providing you with content and information. Please consider supporting us with any amount.
Audio Transcript
Joey Phoenix 0:05
The Chaos within, part of Creative Collective presents is a podcast celebrating the weird, the wild, and the creative, featuring makers, doers, artists, and oddballs, exploring the unknown and tapping into their creative energies. The Intro Music is by Paul Senn and the outro music is by Chris Wilson Sound.
In the beginning, there was chaos. I'm your host Joey Phoenix.
Joey 0:30
Christian Sterling Hegg is a graphic designer, cosplayer actor, singer, performer, writer and director. He's worked with theaters in New York, Utah, and Massachusetts. He's designed t shirts and book covers for local authors, including Salem based Matt Phillion's YA series The Indestructables and created a number of personas including that fat guy, a mashup of Boba Fett, and many other things like Doctor Who and the Simpsons.
He's also the creator of the eight episode sci-fi radio series "Tales from the Dragon Eye Galaxy", which came out in 2019, and it was inspired by old radio shows like "Buck Rogers" and "The Shadow".
We will include links to it in the show notes, but it's available wherever podcasts are available. Christian joins me on the podcast to talk about Tales from the Dragon Eye Galaxy, following your curiosity and asking important questions like hey, what day is it today anyways?
Welcome Christian!
Thanks for having me. Joey.
Christian, what day is it today anyways?
Christian 1:30
That is an excellent question.
Joey 1:34
So I think like finding structure and quarantine is definitely something that I because it's like the world split kind of in half. We have like essential workers who are busy going off having normal things happening. And then like kind of the rest of us that are working from home from our behind our computers trying to connect. So like, How have your days been, what are you up to?
Christian 1:56
I'm very, very fortunate that I work for a company that's able to have remote working. I mean, half of the team, or more than half of my team actually works all over the United States. So everybody's pretty much we were interesting, very interesting, dynamic. There's many people based in Massachusetts, and then many others are based in Montana, in Illinois in Chicago, my company has already had that set up. So we were lucky enough to have that ability to work from home. So my days basically have been, you know, working the nine to five, of course, having the opportunity to be home and, you know, maybe if I need to take a break, go off and do something, but for that part of the day, I'm, you know, sitting away and clacking away on the laptop and doing my work,
Joey 2:35
but you have always been involved with many more things…
Christian 2:41
I have! I guess, I mean, yeah, that that that's part, part a part B, of course, is kind of be able to try to carve out some time for me to, you know, to focus on trying to be creative. I mean, even if it's just goofing around and working on some tiny graphic design products or projects, or even finding the time to maybe go back and look at stuff that I've previously written, I've kind of really embraced this whole writer persona, which is really kind of evolved over the last many, many years kind of less and less performance and more kind of focusing on writing and structure and all this stuff.
So a lot of my time is if you know, I'm feeling so inclined to take a look at about stuff I've written and maybe improve on because you know, with with anybody, I am not satisfied sometimes with with what I write, so I have to go back and look at it and be like, oh, gosh, maybe I need to take a little more time with this and it's less about seeing something actually come to fruition, it's more just kind of keeping the cobwebs out and just making sure that I'm spending my time doing that stuff like that. And of course, from time to time, whether it's writing or maybe coming back to an old cosplay I've been working on or just as I said, little tiny graphic design projects, little things here and there. It's really just it's it's kind of not as fun forcing myself to really address those things. But also just like making sure that I'm spending some time to kind of focus on that because I am home a lot. And so a lot of my time needs to be spent on kind of distracting myself.
Joey 4:13
It sounds like you are a tinkerer, and like, you just pick up things as
Christian 4:19
it is. I mean, that's, I mean, that's really kind of how I've always been, like, I've never I've always kind of challenged myself as an artist where I'm not satisfied with what like I'm not satisfied just doing one thing, I have to focus on many things, whether I, if it's something that I like, end up like doing or end up by having having difficulty with, it's more just trying and as you say, tinkering with with various things. And, and I think to me, that's kind of how I work, you know, I have to focus on I have to have little things here and there. And I'm notorious, I guess it's a it's a, it's a positive and a negative, I guess, in some ways in the sense that I never I'm never satisfied and I have to kind of push myself creatively from time to time.
Joey 4:59
It's like going into your laboratory and like seeing what things you can make happen.
Christian 5:03
Exactly. You know, mad scientist is not a is not a I would I have actually embraced that as it were to have to be all over the place and making sure everything is just right. So
Joey 5:16
yeah, like I think it's created some pretty incredible things out of a [inaudible] my favorite of yours is the Mario and Luigi Thor…
Christian 5:25
Yeah, that was that kind of stuff. I mean, the cosplay stuff is, I see so many things. A lot of that was inspired by why there's so much great cosplay out there. And there's so many great artists out there. And I think a lot of the time I see that and I'm like, Oh, God, I really will love that. I would love to try that. And so but then if some random idea strikes me and I bounce it off some friends and they're like, Oh, this is really great. I mean, I was very lucky to have Colin Carlton, a buddy of mine, too, to kind of join me in that that crazy idea that we had and it was a hit and ever since then it's kind of like alright, What's the next one? What do I want to do and I have Three or four different fat mashups in the works that I'm trying to work on. And a couple years ago, my wife and I bought a 3D printer. So that's kind of like helped fuel many different ideas. So I think that in itself is is really great where, you know, you find an idea and you kind of just run with it. Right, whatever resource that you have something you can design it you can have it in your life.
Joey 6:20
Exactly, exactly. So, so you had a new project that came out last year? Yeah. Dragon eye galaxy…will you talk about that?
Christian 6:31
Yes, I shall, um, I this has been, you know, one of a handful of projects that I've really kind of thrown myself into. It started with the idea that again, I grew up with a lot of specifically the comedian friend, Stan Freberg, who did a lot of really great comedy, audio as well back in the day. And so I think that was kind of that was kind of a little bud. It didn't really kind of develop into something bigger until you know, when I started actually working with a lot of local theatre companies, specifically audio drama companies like postman in radio players. So that kind of started the voice acting thing. So that was the beginning of like my interest in voice acting. And of course, writing was not far behind.
So the idea kind of came up from I really loved the whole buddy cop concept. You know, he's a, he's a tough, you know, veteran who has been through so much stuff. And he's a new guy in the force and has to follow the rules, you know, that kind of that kind of relationship I've always loved too. So that kind of came into the idea of writing a kind of that kind of story. So I started writing ideas down about what I wanted to do. Initially, it started off as something where I was like, Oh, this is kind of serious that this is kind of silly, but then I want to make it more serious, but then it kind of maintain the pulpy sci fi aspect.
And the sci fi, of course, was partially inspired by a lot of the Star Wars Star Trek Doctor Who stuff that I that was exposed to as well. So that kind of fed into the idea. I just wrote a just a story. synopsis of all different episodes where I wanted things to go. And of course, the first iteration, the first draft of all those ideas weren't necessarily what it became. Obviously, it was kind of like the foundation of it. And then from there, I just decided to write really short 10 minute episodes for every single one. Based on these notes I wrote for all these different and so, obviously, that kind of evolved into more episodes, fine-tuning. And of course, I wanted to make sure that I involve people that I had worked with previously or had wanted to work with previously as well. So that kind of came from recruiting a lot from people to help me read it, and then have an actual read through which is really helpful.
I was lucky to find a sound engineer – Gauntlet Creative. He had done a lot of podcasts, audio stuff as well. And this was something that was cool for him to try. And then eventually we just recorded it. We recorded the whole thing in a 12 hour day, all eight episodes. Yeah, it was intense. I'm kind of blown away by by how much got done, how many talented people were involved in the performances and everything kind of came together unexpectedly and was a good kind of that feeling where you see something completed and you're just like, oh my god, like this is really I got to take a minute like I want to focus on the next next series, but I also have to appreciate that this you know, this actually is a thing it got done.
Joey 9:12
So what is the premise of this tale? Like? What do we get into with this?
Christian 9:19
So the premise is this. So these two pairs of spacecraft, USS Blue Falcon and Red Dog are teamed up to capture the Mad Dr. Destructo, who is this evil despot who's bent on destroying the galaxy. And due to some unforeseen circumstances, Blue Falcon has to team up with Red's estranged daughter, Dr. Bonnie Star, and together she's this engineer, you know, by the book kind of thing. And Blue Falcon is obviously a little, you know, more of a loose cannon and of course, that that creates the whole dynamic between the two of them, these two women working together, unlikely partners, forced to work together to capture the Mad Dr. Destructo. But of course along the way, they run into a series of obstacles that they have to overcome together.
Joey 10:01
That sounds wonderful. Do you find that your ideas keep? Like you can revisit things later? As long as you write them down? Or how does your process work on that?
Christian 10:09
I know a lot of the time I go back to something. And it's I usually look at it and 50/50 I would say, sometimes it's the ideas are really great. And I'm like, Oh, I remember um thank God, I wrote that down, because I really liked that at the time. And then sometimes as I look at it, I'm like, no, maybe if I take it this way, because at least it gives me an idea and a foundation of what I want to do. And then, of course, there are other times, I would say, not as much where I look at something like what was I thinking, I don't really like this, what did I What did I do? So it could be a variety of different things. So I would say most of the time, it's the middle where I'm like, Oh, this is a really cool idea. But what if I take it to this next level and see where this goes?
Joey 10:49
That makes a whole lot of sense. I'm systematic in the way that I do things and I'm sort of like realizing now in our current situation that I'm not able to just be a linear thinker anymore. Like I really admire people that can like pick up things and put them down as needed.
Joey 11:09
So if you would like to tell our listeners where they can find out more about you
If you can. Yeah, go for it.
Christian 11:17
Obviously, the show can be found on my website at Sterling Arts and Design dot com but it is also available on SoundCloud, Spotify, iTunes, Google Play Music, and Stitcher.
Great. Thank you so much for being a part of this and for giving a bit of joy and what's the word intrigue to sort of a grey time.
Christian 11:42
It's It was a pleasure being a part of this. Thank you so much for having me.
Joey 22:23
The Chaos Within is produced by Creative Collective. Creative Collective connects creativity, community and commerce across the North Shore. As a collection of creative professionals, small businesses, organizations, and individuals. They coordinate a series of events, traditional and non traditional marketing initiatives, resources, and best practices to define why creativity matters in all aspects of life. In the beginning, there was chaos. Then you make it yours.


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Photo by Tom Szczerbowski/USA TODAY Sports
By SBI SOCCER
Despite not being named to the original roster, Kaka is set to join Brazil for the team's upcoming World Cup qualifiers.
Brazil announced Monday that Kaka has been called in to replace the injured Phillipe Coutinho for the upcoming World Cup qualifiers. Brazil is set to take on Chile on Thursday in Santiago before facing Venezuela at home on Oct. 13.
The call-up will not see Kaka miss any games for Orlando City, although the midfielder is suspended for the team's Oct. 16 clash with New York City FC due to yellow card accumulation.
Kaka last featured for Brazil in the team's Sept. 5 clash with Costa Rica, a 1-0 Selecao win at MetLife Stadium.
What do you think of Kaka's call-up? What do you expect from Brazil in World Cup qualifying?
Share your thoughts below.


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Ideally, all dogs should have a doggy door that they can use to access their toilet whenever they want. However, since many of us live in apartments, this isn't quite as feasible as it should be. For those without a yard or lawn, potty training a dog usually means having your canine buddy patiently wait till they get to go out before they get to pee.
However, holding their pee for too long isn't good for your pooch. In this blog post, we'll look at how long a Havanese can hold its pee, some extenuating factors there are, and how you can help your pooch observe good peeing habits.
Whether you are looking for food for your dog or other pet supplies, Chewy.com has them all. Right now, they are even running a promotion where you get 40% OFF your first Instinct Raw Frozen autoship order.
How Long Can An Adult Havanese Hold Its Bladder?
An adult Havanese can retain his bladder for six hours during the day if someone is not home to walk him. Most Havanese above the age of one should be able to hold their pee through the night for about eight to ten hours, as long as you take them out the moment they wake.
Adult Havanese should be taken outside about three to five times a day to go potty. Some senior dogs might require more frequent potty breaks.
If you are unable to take your dog out in the middle of the day when you are at work, you can consider hiring a dog walker or dog sitter to let your pooch out for a break. In addition, Havanese are also small dogs that can be trained to use pee pads. Read this article for more information on Havanese potty training.
How Long Can A Havanese Puppy Hold Its Bladder?
Puppies have tiny bladders and will need to pee a lot, just like newborn infants. A two-month-old pup might need to go pee every two or three hours or so. As a general rule, for every month your Havanese pup grows, you can expect him to hold his pee for roughly another hour.
This more or less equates to a four-month-old pup holding its pee for four to five hours, a six-month-old pup for six to seven hours, and so on. Your Havanese will likely be older than six months before he manages to hold his pee through the night, so be prepared for some midnight potty breaks during the first few months!
However, taking your Havanese puppy outdoors every two hours or so when he is below three months, and every four hours or so from three to six months will help your pup establish a peeing routine.
In addition, take your pup out as soon as they finish their meal or have a big drink of water. They'll probably need to pee then and if they aren't allowed the opportunity, they may take it upon themselves to make your favorite rug their personal toilet.
What Factors Play A Part In Your Havanese's Ability To Hold Its Pee?
Compared to smaller breeds like Havanese, canines of large breeds are more susceptible to bladder retention issues. Little dogs typically have lower bladder capacities, so if they're gulping down water, they'll need to go more frequently. Additionally, your Havanese can have bladder retention issues because of:
- They are overweight or obese
- They've been spending more time outside in the morning and drinking more water than usual
- They have specific health issues, such as diabetes, and are taking medications that can lead to frequent urination.
In addition, your Havanese's eating and drinking habits have a significant impact on how frequently he or she needs to go potty.
Excessive moisture in your canine's diet may cause him to urinate more frequently. Therefore, a diet high in kibble will result in fewer toilet breaks whereas one high in canned dog food, grains, broths, or raw food will undoubtedly cause more.
Nevertheless, your dog's health is more crucial than regular bathroom breaks because you want your furry pal to be properly hydrated. The additional moisture in a Havanese meal aids in digestion and aids in the removal of toxins from the body.
Dark-colored urine is one of the primary indicators of a dehydrated dog. You should give your dog additional moisture in their diet and make sure they have access to enough fresh, clean water if their poop is a dark yellow color. If you have any questions about your dog's nutrition or health, always contact your veterinarian.
Things to Do If Your Havanese Can't Hold Their Bladder Long Enough
If you are unable to give your Havanese enough potty breaks to keep them happy, you might want to think about a few alternatives, especially if you spend long hours at work during the day.
1. Get a Dog Sitter Or Walker
You can consider getting a dog sitter or walker to give your Havanese a midday break. If you leave the house at 8 am and are back about 6 pm, that gives your poor pooch a whopping 10 hours to wait for a potty break.
By breaking the day up, you can have someone you trust come into your home and take your pooch out for a walk. In other words, you can't expect your Havanese to stop peeing in your house if you don't take him out often enough.
2. Use Pee Pads
Puppy pee pads are invaluable for the busy owner that cannot come back in the middle of the day to walk their dog.
They are absorbent pads that are placed on the floor, usually in a designated area such as the laundry room or bathroom. They give your puppy a place to relieve himself when you can't take him outside. Pee pads are especially useful for small breeds that can't hold their bladders for long periods.
Regardless of its size, veterinarians advise that every dog should go outside a minimum of 3 to 5 times a day to relieve itself.
Crate-trained Havanese dogs and puppies whose pet owners are routinely gone for extended periods can usually hold it for up to 10 to 12 hours. Although it does happen occasionally, you shouldn't anticipate this behavior from your Havanese dog.
Studies have shown that incontinence will appear in around 20% of female dogs that have been spayed within three years. But as the saying goes, every dog is unique. Spay incontinence is more common in large breed dogs than in tiny dogs like Havanese.
The better you know your dog, the better you will be at judging how frequently they need to be taken outside.
As you learn to pay attention to your pet's cues, you'll discover that you're able to easily tell the difference between a request to play and a true need to go outside.
Whether you are looking for food for your dog or other pet supplies, Chewy.com has them all. Right now, they are even running a promotion where you get 40% OFF your first Instinct Raw Frozen autoship order.


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Palaro: Obiena breaks own record, Verdadero also gets 200m gold
SAN JOSE, ANTIQUE—Pole vaulter Francis Edward Obiena smashed his own record and Veruel Verdadero completed a sprint double on the penultimate day of the 60th Palarong Pambansa here.
Obiena, who saved the country's campaign in the recent Southeast Asian Athletics Youth Championship from completely falling apart, cleared 4.30 meters to erase the meet standard he set last year (4.06m) in Legaspi City, Albay.
"I'm confident on breaking the record because I'm in good shape,'' said the 17-year-old son of Edward Obiena who holds the pole vault NCAA record and bronze medalist in Southeast Asian Games decathlon.
Mark Del Rosario of Cagayan settled for the silver (3.70m) and Central Luzon's John Paul Parulan placed
third (3.30m).
From all indications, not even a miracle could supplant National Capital Region from securing its 13th straight overall title in the biggest sportsfest for elementary and high school athletes.
As of 12 noon, powerhouse Metro Manila has jacked up its collection to 79 gold, 44 silver and 34 bronze medals, more than half of the yield that Western Visayas (31-18-27) and Southern Tagalog (22-45-38) were able to churn out after seven days.
By the time individual competitions wind up early tonight, Western Visayas and Southern Tagalog will have no choice but to source out their gold medals from basketball and volleyball at the most. These teams sports offer only one gold for each level.
Verdadero, the fastest man in the Palaro, nearly wiped out the existing standard in the secondary boys 200m with a 21.90-second performance in beating Cagayan's John Carlo Yuzon (22.34). National team standout Jomar Udtohan's 21.80-second record in 2014 Sta. Cruz, Laguna remained intact.
It was the fourth gold for the 15-year-old from Dasmarinas, Cavite after he helped Southern Tagalog win the 4x400m relay at the Binirayan Sport Complex track oval with Joviane Calixto, Jan Vincent Alejandro and Mark Roldan Elises.
They clocked 3:22.64, just a fraction of a second slower than the 3:22.10 mark of NCR in 2014 led by Udtohan.
"It was a split-second difference on both races,'' said Verdadero, the incoming Grade 9 student from Immaculate Concepcion Academy in Cavite who also ruled the 100m and 400m. "It means I have to train more.''
Two more records fell on the track after Southern Tagalog's Jessel Lumapas, a silver medalist in the SEA Youth Championships held in Ilagan City, clinched her second gold in the secondary girls 4x400m relay in 3:54.37 with Millifagne Christine Matchino, Charmaine De Ocampo and Elvievane Gobotia.
They ripped apart the standard of Eastern Visayas (3:56.43) done in the previous Palaro in Albay. Lumapas, Verdadero's training partner, also defended her 400m title late Thursday.
Ana Marie Eugenio struck Junelou Cabal's 19-year standard (1:08.6) out of the record books with a 1:08.03 performance in elementary girls 400m hurdles.
Taekwondo jins from Metro Manila pocketed eight of 20 medals at stake courtesy of lightweight Gian Carlo Gutierrez, light middle Jared Pasilao, middleweight Ramcess Bautista, bantam Alexa Rabino, Dexian Chavez (58kg), Harley Vincent Santos (68kg), Alvaro Joaquin Aranton (80kg) and Abigail Valdez (49kg).


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Neetu Singh
Founder & MD
"Face of Change"
Femina March 2021
"Brand Leader of Asia"
Audited by PwC
"Amongst top 10 Women Entrepreneurs in Art, Craft & Design"
Women Entrepreneur India
"Amongst India's 30 Famous Women Entrepreneurs in 2020"
Prime Insight
"Prestigious Award for Innovative Jewellery"
State Awards
"Samman Patra for promotion of Indian handicrafts"
Govt. of India
"India's most valuable designer of the year 2017"
India Leadership Conclave
Busy breaking a new ceiling every year, while rising to such prominence with her vision, Mrs. Neetu Singh, an entrepreneur, a garment manufacturer and a fashion designer with 14 years of experience has been at the forefront of influencing an entire generation of women. As Founder & MD, successfully launching 3 verticals under the brand name SINI, she is the sole powerhouse behind a workforce of 5000 artisans across multiple states catering to 50 countries. Apart from serving as an empaneled designer with Fashion Design Council of India (FDCI) and Ministry of Textiles, Govt. of India, she significantly contributes to the upliftment of women in our society by creating an empire which provides a permanent employment as well as skills to underprivileged women.
A post graduate in Physics from Delhi University, Mrs. Neetu, pursued her natural affiliation towards fashion by undergoing a degree in Fashion Designing and creating a niche for her entrepreneurial endeavor.
Kick-starting her journey with an NGO - 'Aastha Foundation' in 2005, she went onto creating a thriving export house of garments & fashion accessories – 'Sini Designs Pvt. Ltd' in 2011. Her determination, passion and zeal resulted in the creation of a world-class setup which slowly encompassed variety of verticals like 'Sini Lifestyle, Sini Jewels and a CSR Initiative – Sini Foundation'.
With a vision to create an empire of empowered women, complementing her brand is her enthusiasm towards sustainable fashion which she infuses in her companies. Environmentally conscious, she safeguards the larger interest of the globe while taking every decision. She has successfully revived the Indian Art while generating employment opportunities and single handedly changing the lives of many.


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In October 2019, USF Innovative Education's Digital Learning production team premiered their docu-short "Our Last Chance: Preserving Cape Canaveral," which chronicled USF Libraries Digital Heritage and Humanities Collections' (DHHC) ongoing preservation work with the cultural resources division of the 45th Space Wing at Cape Canaveral Air Force Station.
DHHC's National Historic Landmark project focuses on preserving Cape Canaveral's launch complexes that took us to the moon. These massive structures weren't built for permanency, and they've been left behind destined for destruction by climate change and sea level rise. By using the latest in 3D laser scanning technologies, DHHC is working to save these imperiled historic structures for future research and learning. The history being documented represents our nation's early space history, and in creating a digital record of information as it exists today, it provides opportunities to learn from our past and where we're going in the future.
Many awards and nominations rolled in for the documentary early this spring; the full awards list can be found at the bottom of the page. We spoke with Digital Learning Creative Director, Jared Brown, and Producer, Gary Granger, as well as the co-directors of the DHHC, Drs. Lori Collins and Travis Doering, to discuss the project's successes.
Why did you want to capture the work DHHC and the 45th Space Wing were doing?
Jared Brown: We couldn't wait to be a part of a project that is impacting how our country's space exploration history is remembered. It was a dream to be able to step foot on and capture such iconic structures and sites that we all grew up learning about.
Gary Granger: 2019 was an incredible year for the renewed interest in space exploration. Historic events with Space X, Blue Origin, and the 50th anniversary of the Apollo program not only made the story appropriate, but in our minds, an essential part of the space exploration story. To walk the launch complexes, to film and tell the stories of the incredible work being done to digitally preserve this important part of our history drove our team's passion for this project.
What piece of this story moved you the most while filming and producing?
JB: The fact that DHHC may be the last group to document and digitally preserve these historical sites, is incredible. I think that the impact all of this work will have, may not feel significant in the present, but will be extremely important for future generations. I am so grateful that we were able to be a part of this project.
GG: As we were filming, Lori walked us down to the beach, where she was explaining that the buildings are literally disintegrating into the ocean. As we stepped onto the beach, Lori looked down and started picking up rusted pieces of metal and showed us where they came from. Walking through the complexes and seeing how quickly such an important part of our history is being eroded struck home with us. The title "Our Last Chance" sums it up for me; the DHHC team is employing the best of today's technology to preserve this part of our history before it's too late.
How has this film affected your relationship with your work at Cape Canaveral?
Dr. Lori Collins: Documenting and providing the behind-the-scenes look at research is so valuable because it helps convey all the effort and research development process that goes into a project, and conveys the meanings and outcomes in ways that are engaging and readily understandable to a broad audience.
Dr. Travis Doering: For our grant research, it has greatly assisted us in being able to also communicate results and outcomes to our funding agencies and collaborative supporters. Better communication of these results leads to increased opportunity development and helps our partnering agencies further outcomes and results and share successes. Part of this research involves the development of workflow strategies for digital heritage preservation on base installations for our nation that extend beyond Cape Canaveral, so this type of documentary of the research also assists in communicating the importance of this work for national outcomes.
How do you see this project, and its associated data, being utilized in research and teaching?
JB: I believe this project will help students and researchers continue to learn from and improve on future space programs long after these structures are gone.
GG: The film serves a few functions: 1) To share how DHHC collects their data. 2) To show how they add context to create detailed information about the history of the Cape. 3) To show how they give meaning to the information in order to give it a sense of reality. 4) And finally, to give insight into the understanding and possibilities of how the data can be used in the future. Our hope is to inspire students and other researchers on the possibilities of the research DHHC is doing!
What excites you most about the potential this project holds?
JB: The most exciting thing to me about the work that DHHC is doing, as well as the documentary about it, is the lasting effects the work will have to preserve our nation's history. The next generation may never get to physically see these structures, but these projects will give them an opportunity to see what they looked like and how they functioned. As well as getting a behind-the-scenes look at how the team documented it all.
GG: Agreed!
LC: Having a direct impact on the long-term preservation of threatened and imperiled sites, especially ones of this significance and National Landmark status and import, is of utmost importance to the DHHC mission. Not only does this research help to provide means for protecting these vanishing places, but through our digital collections and archive of this project we are creating a permanent record that assists our nation's social memory of this place and all the events and people.
TD: For teaching and education, we are excited to see that not only will we have an incredible collection archive through the USF Libraries of our nation's space history, but we are connecting to other important collections and means of global sharing, such as through collaborations with the Smithsonian Institution, Google Arts and Culture Program, and through our partnership initiative OpenHeritage, which makes data openly accessible and freely available to future researchers and educators.
How are you feeling about the awards and nominations?
JB: We are extremely proud and grateful for the success that this project has seen. Our team worked very hard to make sure that we captured the importance of the work being done, as well as teach students how they could be a part of history moving forward. I think the accolades are validation that we were able to do that in a way that captivated the audience to want to learn more.
GG: It is an honor to have received selections and awards from some of the world's most renowned science film festivals and award shows, and it is a true testament to the work DHHC is doing.
Watch the award-winning film:
Awards and nominations for "Our Last Chance: Saving Cape Canaveral"
2020 Suncoast Regional Emmy Award Winner for Informational/Instructional Video
2020 Suncoast Regional Emmy Award Winner for Best Directing
2020 Suncoast Regional Emmy Nomination for Best Editing
2020 Silver Telly Award for Best Documentary
2020 Webby Award Honoree in Science and Education
2020 Official Selection into the Sarasota Film Festival
2020 Official Selection into the Raw Science Film Festival
2020 Official Selection into the SCINEMA International Film Festival


text: Duracell®, Bethel, Conn, offers Duracell Activair® with EasyTab, the first easy-to-replace hearing aid battery. EasyTab features three innovations. The pillbox package makes it easy for patients to store, transport, and remove batteries. The patented longer tab design makes the batteries easy to see, hold, and insert in hearing aids. In addition, the new battery cell construction delivers up to 30% longer life than previous Activair batteries. Contact Phonak at (866) 285-6264; www.phonak-us.com, or Unitron Hearing, (800) 888-8882; www.unitronhearing.com.


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In recent years, our homes have moved away from grey and stark white walls as we look to warm up our schemes and instead, lean towards shades of greige, almond and more milky hues. This resurgence follows the demand for our homes to be welcoming, cocooning spaces that bring comfort. A sanctuary and haven.
Take inspiration from the Queen of Neutrals, Kelly Hoppen, add balance and warmth to your home with a palette of pale shades. Consider varying tones of beige, taupe and warm white to keep the aesthetic soft and soothing while also adding depth to a simple scheme. Alternatively, incorporate botanical hues which are found in nature, such as earthy pinks and sage greens to add a pop of interest while maintaining the feeling of grounding.
Suited to modern and classic interiors, a neutral palette can be used throughout the home for a continued flow, or simply incertain rooms like a bedroom or living room where you seek an additional sense of calm.
Keep a simple scheme interesting with the addition of varying textures such as wood, rich wools and velvet as well as plants to encourage overall wellbeing.