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Brand Makeovers: Lessons from Rebranding Success Stories
In today's fast-paced business world, it's essential for companies to evolve and adapt to meet the demands of their target customers. One effective way to achieve this is by implementing a brand makeover. Rebranding allows businesses to stay relevant in the ever-changing marketplace, attract new customers, and revive their image. Over the years, several brands have successfully executed rebranding strategies, offering valuable lessons for others contemplating a brand makeover. Let's take a closer look at some of these success stories.
1. Apple Inc:
One of the most notable examples of rebranding success is Apple Inc. In the late 1990s, Apple was struggling, with declining market share and a lackluster image. When Steve Jobs returned as CEO in 1997, he spearheaded a comprehensive rebranding effort. Apple adopted a minimalist, modern, and sleek design with the iconic "Think Different" campaign. By focusing on innovation, simplicity, and user-friendly products, Apple transformed into a globally recognized brand that dominates the technology industry today.
Lessons Learned: A rebranding strategy should align with your company's core values and differentiate your brand from competitors. Emphasizing simplicity and customer experience can help elevate your brand's appeal.
2. Burberry:
Burberry, the luxury fashion brand, faced a significant image problem in the early 2000s. The brand's signature checkered pattern had been overused and associated with counterfeit products, tarnishing Burberry's reputation. In response, Burberry CEO Angela Ahrendts and Christopher Bailey, the brand's creative director, launched a rebranding campaign. They eliminated counterfeit products from the market, reimagined the brand's visual identity, and strengthened its association with high-quality craftsmanship. Burberry became synonymous with British elegance and brought the brand back to its roots.
Lessons Learned: Addressing negative associations head-on, redefining brand aesthetics, and reaffirming core values can help revive a tarnished brand image.
3. McDonald's:
In the early 2000s, McDonald's faced challenges of declining sales and growing competition from healthier fast-food alternatives. The brand responded with a rebranding campaign centered around changing public perception of its food quality. McDonald's introduced healthier menu options, revamped its store interiors, and focused on transparency in its sourcing and preparation processes. The rebranding positioned McDonald's as a more responsible and health-conscious choice, appealing to a broader customer base.
Lessons Learned: Understanding consumer preferences and adapting to changing trends can be crucial for a successful rebranding. Embracing transparency and addressing concerns can help rebuild trust in a brand.
4. Old Spice:
Old Spice, a brand traditionally associated with older generations, successfully rebranded in 2010 with its "The Man Your Man Could Smell Like" campaign. By utilizing humor, clever marketing, and embracing social media platforms like YouTube, Old Spice transformed its image into a cool, relevant brand targeted at younger consumers. The campaign went viral, amassing millions of views and sparking conversations, showcasing the power of rebranding.
Lessons Learned: Creativity, humor, and understanding your target audience's preferences are vital when rebranding. Leveraging digital platforms can help amplify your brand's message and generate widespread interest.
In conclusion, rebranding offers businesses an opportunity to evolve, connect with new audiences, and revitalize their image. Successful rebranding efforts, such as those by Apple, Burberry, McDonald's, and Old Spice, provide valuable lessons for others embarking on a similar journey. Understanding consumer preferences, aligning with core values, addressing negative perceptions, embracing transparency, and creativity can help fuel a brand makeover's success. By adopting these strategies, companies can thrive in an ever-changing marketplace and open doors to new opportunities.


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As part of the seventh annual Edmonds Community College Community Read, three Edmonds CC students — Gloria Felicia, Jessica Pal, and Mark Von Weber — were awarded scholarships for their project submission inspired by the 2013-14 Edmonds CC Community Read book, "The Immortal Life of Henrietta Lacks."
Kayla Crosby was awarded an honorable mention for her project. The three $1,300 scholarships, which cover spring quarter tuition, were funded by the Edmonds CC Foundation. The $300 honorable mention was funded by the Edmonds CC Art Department. The students will meet members of the Lacks Family when they present a lecture at 12:30 and 7 p.m. on April 23 at the Black Box Theatre on campus.
Gloria Felicia's project is a 12-minute travel documentary featuring pictures of HeLa cells (named in honor of Lacks) from the Smithsonian Institution, in addition to three poems she wrote. "The ultimate goal of my project is to empower the millennial generation, our younger generation, to step up and act for the greater good of our world," she said. Felicia is the student government's Executive Officer for Academics. She plans to transfer to a four-year college next year, majoring in Business Management and Marketing.
Jessica Pal created an art project where she gives an overview of the HeLa story and connected it to her family in India. "After I was able to talk to my grandparents in India, I learned that because they were poor, uneducated, and of a lower cast, they were not provided appropriate health care," she said. "Knowing that this could happen to anyone's family, I thought that sharing and making known what has happened could only help others. If no one knew about HeLa's story, there would be no such thing as the right to give consent, or many other medical benefits that HeLa has provided."
Pal is a Running Start student who graduates from high school in June. She plans to transfer to a four-year college and major in biology, with the goal of applying to medical school. "My long term goal is to study medicine and hopefully become a doctor one day so that I will be able to give back to the community by helping them in any possible way," she said.
Mark Von Weber's project is a book review written for Health in Society, a sociology course from instructor Suzanne Bohmer. The project also included the "Home-House," inspired by and dedicated to Henrietta Lacks as an interpretation of her life and legacy. Von Weber is currently a student navigator in the Veterans Resource Center and using his GI benefits to complete the paralegal program. He plans to continue his service to veterans in a legal setting.
For her project, Kayla Crosby — a Licensed Practical Nursing student — decided to express her thoughts and feelings of the book by using a series of poems from the different points of view shown throughout the book. "I wrote the poems in first person from the standpoint of Henrietta, George Gey, and Debora," she said. "While reading the book, I felt like I was being pulled in different directions and wanted to convey the multiple directions the book took me as I learned about Henrietta, her family, and all of the good things that came from a bad situation. I bound the poems into a book resembling my version of Debora's beloved Bible.

subset: commoncrawl


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7 Dress up ideas halloween makeup, costume makeup
Maya Mia @maya_mia_y Instagram photos Webstagram
Free online Make Up Games for Girls. Do you wish to play games for girls? If you want to play games online and like to be creative, these make up games are great fun. Do you like one or more of the make up games? Share the enjoyment on Facebook or twitter! If you love these make up games your girlfriends possibly do too. Play online games together!
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Testa din mode känsla från topp till tå med Dress Up. Varje liten flicka älskar att spela klä upp eller spela makeover. Att äga en docka är något de älskar Being a Vampire is one of the number one costume choices for especially with the popularity of the r. Barbie Dress Up To Make Up Closet and DollSpielzeug, Puppen & Zubehör, Mode-, Spielpuppen & Zubehör, der tägliche niedrige Preis Freizeit Einkaufen Please also be careful with costumes or makeup that looks too scary (excessive blood, gore, etc.). All school rules apply on dress-up days, with Köp TRIUMPH BODY MAKE-UP DRESS hos Timarco, stort urval och väldigt bra priser.
20151101-MX8A33851200 Dress up costumes, Halloween
Every time you can end up with a different result. You can collect and improve your decisions to do a better one next time. The makeup games , as a result, has a very relaxed environment where teaching is in the background and without stress and.In conclusion, It is a very good example of teaching. Dress up, makeup, hair cut to hannah montana, Miley Cyruz, Selena Gomez, the Jonas brothers. Games hairdresser, pedicure and manicure, painted toenails and hands. Welcome to Dress Up Games! This website was founded in 1998 and has been updated regularly ever since.
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About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features Press Copyright Contact us Creators
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Dress up and fashion games are a subset of the simulation genre. Players unlock various outfits through the game, dress up characters, and take photos of them wearing their cute outfits. Barbie elsa and anna make up and dress up new: Play free mobile games online. All these html5 games can be played on your mobile, pad and tablet without installation.
Ordonet framför dig är en åkgräsklippare och kör sakta framåt. får du köra om fordonet_
Another example is the game of summer flower fashion. Welcome to Dress Up Games! This website was founded in 1998 and has been updated regularly ever since.
Now you can take on the role of Rosie's make-up artist and create your favorite styling for her! Arina like play dress up and make up toys.
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twenty four years + still playing dress up firstname.lastname@example.com
We started developing and producing our own games in 2006, starting slowly but now we usually release a few games each month. Beverly Hills Pretend Makeup Toy Set, My First Princess Cosmetic Beauty Set for Little Girls, Kids Pretend Play, Dress Up with Stylish Polka Dotted Make Up Bag 4.6 out of 5 stars 2,889 $11.99 Makeup and dress up online games for kids: Play free mobile games online.
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The game is entertaining and promotes creativity in makeup. There are 7460 Dress Up games on MaFa.Com, such as Chinese New Year Fortune, Baby Hazel Detective Dressup and Modern Mucha. We have chosen the Oct 21, 2015 Guardian Pick. Who cares I'm an adult. I can do what I like. I like dressing up. I like wearing inappropriate Jul 3, 2015 Play makeover games, try on different types of make-up, practice manicures games that are actual since additionally they contain dress up.
AYA Luxurious Course (photo shoot at Princess Salon- Make up and Dressup Game for Girls is best free make up games for kids and girls. The game is entertaining and promotes creativity in makeup. There are 7460 Dress Up games on MaFa.Com, such as Chinese New Year Fortune, Baby Hazel Detective Dressup and Modern Mucha. We have chosen the Oct 21, 2015 Guardian Pick. Who cares I'm an adult.


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Primary Care in Chicago | UChicago Medicine
Expert Primary Care in Chicago
Our highly-rated primary care providers are here to form a personal bond with every patient they see. And with online scheduling and same-day appointments close to home, our doctors offer care when and where you need it.
Build a Partnership with your Primary Care Provider
When you choose UChicago Medicine for primary care, you are receiving expert care for preventive health and routine checkups.
With our ever-expanding network across the greater Chicago region, UChicago Medicine and UChicago Medicine Ingalls Memorial offer several convenient locations for adult and pediatric primary care.
Our primary care doctors provide:
- Annual wellness exams and preventive screenings for adults and children
- Immunizations and developmental screenings for children
- Onsite outpatient procedures and diagnostics
- School and sports physicals
- Care for urgent medical issues, such as upper respiratory infections, urinary tract infections, sprains and bronchitis
- Care for common chronic conditions, such as diabetes, allergies, high blood pressure, asthma, arthritis, anxiety and depression
Quality and Comprehensive Care
Our primary care doctors and nurse practitioners work side by side with any specialists you see for a condition or a disease. Our expansive network of experts co-manage your health needs and provide seamless, coordinated care for any health problem.
Many of our clinics have onsite lab testing (e.g., blood sugar readings, urine analysis) so you can get your testing done at the same time you visit your physicians.
Choosing a Primary Care Physician
Your primary care physician (PCP) is your main health care provider and is involved in your short and long-term medical care. Our primary care providers include experts in:
Where Should I Go for Care Today?
You never know when a sudden injury or illness may happen. That's why it's so important to be prepared and know what steps you can take as soon as symptoms appear. Click below to learn more about the best times to visit primary care, urgent care or the emergency department.


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Establish an enterprise with integrity! Center Enamel won the publicity certificate of "Contract-honoring and Credit-Reliable Enterprise"
Recently, the Shijiazhuang Market Supervision and Administration Bureau announced the "contract-honoring and credit-worthy" enterprises. Shijiazhuang Zhengzhong Technology Co., Ltd. is on the list by virtue of the business principles of honesty and compliance and has obtained the publicity certificate of "Contract-honoring and Credit-Reliable Enterprise" issued by the Shijiazhuang Market Supervision and Administration Bureau. This honor not only affirms the achievements of Center Enamel in contract performance and corporate integrity building but also helps the company to further improve its market competitiveness and promote its development.
People can't stand without faith, and industry can't thrive without faith. Center Enamel has been operating steadily for many years, actively and deeply promotes the construction of integrity, adheres to the integrity of the contract, and is committed to building an enterprise integrity brand. The company adheres to the principle of earning trust with sincerity and establishing a reputation with credibility and has always regarded contract and credit as the cornerstone of enterprise development. Not only has established stable cooperative relations with many well-known enterprises at home and abroad, but also won the leading position in the market and industry by virtue of reputation and quality, achieving a win-win situation.
This time, the company was rated as a "contract-honoring and credit-worthy" enterprise, which is the affirmation of all sectors of society for its years of honest management. In the future, Center Enamel will continue to take this opportunity to improve the construction of the company's integrity system by strengthening the management of credit and contracts. Contribute to the promotion of high-quality development of the industry.


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Bonefish white sangria recipe is a refreshing, fruity drink made with white wine, fruit juices, and sliced fruits. Looking for a delicious and easy-to-make sangria recipe that will be a hit with your guests?
Look no further than bonefish white sangria recipe! This drink is perfect for a summer barbecue, a pool party, or simply a relaxing evening at home. You'll love the combination of white wine, fresh fruit juices, and slices of orange, apple, and strawberries that give this sangria a bright and refreshing flavor.
Best of all, it's easy to make and can be prepared ahead of time so you can enjoy your company rather than spending all your time in the kitchen. So grab a pitcher and make a batch of this bonefish white sangria today!
Credit: downshiftology.com
Bonefish White Sangria Recipe Ingredients
This bonefish white sangria recipe is perfect for a summer barbecue or a brunch with friends. With every sip, you will feel the refreshing taste of white wine and the sweetness of the fruits. Here are the ingredients for this delicious cocktail:
White Wine
- One bottle of white wine. Choose a fruity and aromatic variety like pinot grigio or sauvignon blanc.
- One cup of fresh pineapple pieces. Pineapple adds a tropical aroma and sweet taste to the sangria.
- One large orange, peeled and sliced. Oranges add a citrusy flavor to this cocktail.
- One cup of sliced strawberries. Strawberries are a must-have ingredient in any sangria recipe.
Vanilla Rum
- 1/2 cup of vanilla rum. The vanilla flavor of rum is perfect for a sangria recipe.
Peach Schnapps
- 1/4 cup of peach schnapps. Peach schnapps adds a sweet and fruity flavor to the cocktail.
Lemon-Lime Soda
- One cup of lemon-lime soda. This adds a fizzy element and sweetness to the cocktail.
Ice Cubes
- Ice cubes. Fill the pitcher of sangria with ice cubes before serving.
Make sure to mix the ingredients well and chill the sangria for at least an hour before serving. This will allow the flavors to blend together perfectly. Enjoy!
Bonefish White Sangria Recipe: Preparation
Every great meal needs a delicious drink to complement it. That's why we are here to share our bonefish white sangria recipe with you! This refreshing and fruity concoction is easy to make, and it's perfect for all occasions. Follow these simple preparation steps to create an unforgettable homemade sangria experience.
Step 1: Select Ingredients
First, gather all the necessary ingredients to make the bonefish white sangria recipe. You will need:
- 1 bottle of white wine
- 1/2 cup of peach schnapps
- 1/2 cup of pineapple juice
- 1/4 cup of orange juice
- 1/4 cup of lemon juice
- 1 sliced orange
- 1 sliced lemon
- 1 sliced peach
- Club soda
- Ice
Step 2: Mix Beverages
In a large pitcher, combine the white wine, peach schnapps, pineapple juice, orange juice, and lemon juice. Stir well to combine the ingredients.
Step 3: Slice And Add Fruits
Next, carefully slice the orange, lemon and peach into thin pieces and add them to the pitcher. Gently stir the mixture to distribute the fruits evenly throughout the drink.
Step 4: Chill
Refrigerate the mixture for at least 1-2 hours to allow the flavors to meld together and chill. You could chill it even longer, but since we know how delicious it is, we doubt you'll be able to resist.
Step 5: Add Soda And Ice
When ready to serve, gradually pour club soda to the sangria mix. This step is crucial because it helps to add some sparkles to the drink. Then, add ice cubes to the individual glasses before serving.
Wow! Isn't it an easy-to-follow recipe that looks and tastes great? This bonefish white sangria recipe is a fantastic way to impress your guests with minimal effort. Try it at your next gathering or a summer party, and let us know how it turns out.
If you're looking to switch up the traditional bonefish white sangria recipe, there are some easy and delicious variations you can try. With just a few ingredient swaps, you can create new flavors that are perfect for any occasion. Here are some ideas to get you started:
Swap Out The Vanilla Rum For Coconut Rum To Give It A Tropical Twist
- Coconut rum can add a sweet and nutty flavor to your sangria.
- It pairs perfectly with the fruit juices and fruits used in the recipe.
- You can also try adding some coconut water for an extra tropical flavor.
Add Some Fresh Mint Leaves To Give It A Refreshing Flavor
- Fresh mint leaves can add a refreshing and cooling taste to your sangria.
- It's perfect for hot summer days or to complement spicy food.
- You can muddle the mint leaves with some sugar before adding the rest of the ingredients to create a mojito inspired sangria.
Substitute Lemon-Lime Soda With Ginger Ale To Give It A Unique Taste
- Ginger ale can add a spicy and sweet flavor to the sangria.
- It complements the fruit juices and fruits used in the recipe.
- You can also try adding some fresh ginger slices for a stronger ginger taste.
No matter what variation you choose, the bonefish white sangria recipe is a crowd-pleaser that can be customized to suit your taste buds. Experiment with different fruits, liquors, and sodas to create your perfect sangria.
Serving Suggestions
Bonefish White Sangria Recipe – Serving Suggestions
When it comes to serving the bonefish white sangria, there are many ways you can present it to your guests. Here are some serving suggestions to make your presentation unforgettable:
Serve It In A Large Punch Bowl With Sliced Fruits On Top For A Beautiful Presentation.
- Ensure that fruits are sliced evenly and laid out atop the drinks before presentation.
- Use fruits with bold colors and fresh scents, such as strawberries, oranges, and lemons.
- Arrange the fruits in a manner that is appealing to the eye.
Add Some Ice Cubes And Mint Leaves To Each Glass Before Serving.
- Use crushed ice to fill each glass to almost full before adding drinks.
- Use fresh mint leaves to garnish each glass.
- The combination of fresh mint and chilled sangria will be sure to captivate your guests.
Serve It With Some Light Appetizers Like Chips, Salsa, And Guacamole.
- Lay out a selection of chips and dips for guests to snack on.
- Guacamole and salsa pair well with the crisp, fresh flavor of the sangria.
- Ensure that each guest has a generous supply of drinks and snacks.
These are just a few serving suggestions for the bonefish white sangria recipe. Feel free to get creative with how you present this great drink to your guests. The possibilities are endless!
Frequently Asked Questions For Bonefish White Sangria Recipe
What Is Bonefish White Sangria Recipe?
Bonefish white sangria recipe is a refreshing summer cocktail made with white wine, brandy, fresh fruit juices, and sliced fruits poured over ice.
How Do You Make Bonefish White Sangria?
To make bonefish white sangria, mix white wine, brandy, fresh fruit juices, and sliced fruits in a pitcher and let it sit for at least 30 minutes before serving over ice.
What Ingredients Are Used To Make Bonefish White Sangria?
The ingredients used to make bonefish white sangria are white wine, brandy, pineapple juice, peach schnapps, orange juice, and sliced fruits like peaches, oranges, and berries.
What Makes Bonefish White Sangria Unique?
Bonefish white sangria is unique because of its combination of sweet and tart flavors from the fresh fruit juices mixed with the crispness of the white wine and the subtle warmth of the brandy.
What Occasions Is Bonefish White Sangria Perfect For?
Bonefish white sangria is perfect for summer barbecues, pool parties, bridal showers, brunches, and any occasion that calls for a refreshing and fruity cocktail.
Overall, the bonefish white sangria recipe is an excellent choice for anyone looking for a refreshing and tasty drink. With its blend of white wine, citrus juices, and fresh fruit, this sangria is perfect for sipping on a warm summer day or serving at a party.
What makes this recipe unique is the addition of elderflower liqueur, which adds a subtle sweetness and floral aroma to the drink. Whether you're a fan of traditional red sangria or looking to switch things up, this white sangria recipe is definitely worth trying.
Plus, with its easy preparation and customizable ingredients, you can make it your own by adding your favorite fruits and experimenting with different variations. So, raise a glass to this delicious bonefish white sangria recipe and enjoy a refreshing and satisfying drink that is sure to please.


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Still Craving Magic? Here Are 5 Other Witchy Shows for Your Post Sabrina Needs
As we celebrate Samhain with Chilling Adventures of Sabrina once again, witches take center stage, and while they should every year, there still aren't that many witch centric shows out there.
Vampires still have the market on that, along with the general supernatural genre show, so if after you are done with Sabrina and you wanted to find some other witch-y shows to delight in, here are five you might find enjoyable. I didn't mention the cartoon show W.I.T.C.H because it would lead to me ranting endlessly about The Winx Club and you guys don't deserve that.
5. Witches of East End:
Yes, it was campy, but I really loved Lifetime's Witches of East End, it was everything that The Secret Circle wanted to be, but with more fun and a really interesting mythology. In true Secret Circle fashion, it got canceled right as it was finding its footing as a show.
East End is about the Beauchamp family witches: Joanna Beauchamp (Julia Ormond) and her daughters, Freya Beauchamp (Jenna Dewan) and Ingrid Beauchamp (Rachel Boston), and hot bad girl sister Wendy Beauchamp (Mädchen Amick). The series opens with Freya and Ingrid initially being unaware of their powers, but a series of events lead them to discover their abilities and new enemies. It definitely has some issues, but it was a fun two-season show and I loved the cast. It ended on a cliffhanger that I'm still mad about.
4. Summer Camp Island:
Are you a child at heart? Well, then Cartoon Network's Summer Camp Island is the show for you. It takes place in a world of anthropomorphic animals with best friends Oscar Peltzer, an elephant, and Hedgehog … the hedgehog, at a magical summer camp. The camp counselors who are mean girl witches who use their magic to torment their campers. Lead witch Susie McCallister is a legend.
The horses transform into unicorns, there are talking sharks, yetis, magical pajamas and a bunch of other adorable stuff that make the show a pleasure to watch in terms of animation as well as storytelling. Also, the series was created by Julia Pott, a former animator and story/staff writer on Adventure Time, and has some of the best LGBTQ representation on television right now aimed at kids. It is the cutest.
3. The Worst Witch:
I used to watch the 1998 television version of The Worst Witch (which starred Felicity Jones for a season), but it was redone in 2017 and streamed by Netflix for us non-Brits. The Worst Witch is originally a series of children's books written and illustrated by Jill Murphy about a young witch named Mildred Hubble. Mildred is the titular Worst Witch and due to her clumsy nature, she tends to be a disaster magnet to herself and the students at Miss Cackle's Academy for Witches.
The 2017 series is a fun update of the series with more diversity in the casting, but still has a lot of the same humor and friendship of the original. If you are a Harry Potter fan it is very surreal at times watching the series and seeing the similarities in terms of certain characters. It's not plagiarism by any means, but the 1974 book series does definitely seem to be an inspiration for Rowling.
2. Switch:
When I was deep in my Misfit phase (ahh I miss you season one and two of Misfits) I discovered the show Switch, a one-series British show about four young witches trying to make it in Camden, North London. While only six episodes (why do witch shows get canceled so quickly damn you vampires!) it was a really fun domestic drama with a delightful cast of characters.
I especially love shows about witches and female friendship. Our elementally designated witches are: Stella Munroe (Earth), Jude Thomas (Fire), Grace Watkins (Water) and Hannah Bright (Air), they each have awesome chemistry and the magic is very creatively done. I wish this series had gotten more love while it was out, but I absolutely adored it.
1. Penny Dreadful:
Showtime's Penny Dreadful defies category but I will call it a witch series because of the character of Vanessa, who is a badass witch who would top my list of greatest modern day witches. I've never loved and lost the way I loved and lost with Penny Dreadful. With the exception of the deeply problematic way that race in this show was handled (woof Sembene, thank goddess Danny Sapani stays getting checks), this show was one of my favorites and I still haven't fully processed its end (or watched the last episode).
The show is based on the gothic fiction and popular serial literature of the Victorian Era pulling from elements of Dracula, Frankenstein, Dr. Henry Jekyll and Mr. Hyde, as well as other well know and public domain characters. Vanessa Ives, played by the exceptional Eva Green, is not officially called a witch, but she checks all the boxes including the outfits. Penny Dreadful was a really dense show and while that made it boring to some, I felt like it stood out as a series that really loved its setting and (white) characters. It played with the mythology and enjoyed dragging out the mystery, but most importantly it allowed us to watch Eva Green slay television for three seasons. If you love gothic horror and magical elements I'd highly recommend watching Penny Dreadful if only for Eva Green crushing it.
What witch-related shows would you recommend? Did anyone enjoy Salem?
(image: Netflix)
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—The Mary Sue has a strict comment policy that forbids, but is not limited to, personal insults toward anyone, hate speech, and trolling.—
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When you think about the traits of great leaders, what comes to mind first? Confidence, drive, vision, passion? One thing that connects them all is their ability to communicate their message effectively.
We can all learn something from analyzing the communication secrets of exceptional leaders. Here are six tips to put into practice today.
1. Listen
Crafting a message that resonates with your audience starts by listening. What are their wants and needs? How do they think things should work or be improved? As a leader, your job is to be their voice so make sure you know what your audience wants to say.
Listening is also critical when responding to opposition. Instead of gearing up to make your next point, use the time when you're not speaking to really absorb the other party's perspective.
2. Be honest
Being a good leader doesn't mean telling people what they want to hear all the time. It's telling people what they need to hear. An honest approach to communication will build trust with your audience.
3. Be confident
Delivery is key. Exhibiting confidence in yourself and your message will transfer to your audience causing them to have more confidence in you. Part of being confident is also being direct with what you have to say. Ambiguity and submissiveness will not spark confidence from your audience.
4. Be accountable
If it comes out of your mouth, own it. Follow through on promises you make. Don't backtrack or play the 'he said, she said' game when things aren't going as planned. Step up and be accountable for your words and actions.
5. Don't neglect non-verbal communication
Your body language says a lot. Try to convey openness, understanding and confidence with your stance, facial expressions and gestures. You should also pay attention to your audience's body language for cues as to how they're responding to your message.
6. Ask for feedback
The only way to improve how your message is received is to know how your message was received. Asking for and incorporating feedback from your audience is the best way to showcase transparency and build rapport.
The Bottom Line
A great leader starts by being a great communicator, so take a minute to assess how you're doing in each of these behaviors. On the surface they sound simple, but they're not always easy. By taking the time to hone your listening skills, body language, confidence, honesty and accountability, you'll quickly gain your team's support and admiration.


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Building a Brand Empire: How a CMO Can Transform Your Business
The Role of a Chief Marketing Officer (CMO)
As technology continues to evolve and the business landscape becomes increasingly competitive, the role of a Chief Marketing Officer (CMO) has become more crucial than ever before. A CMO is responsible for developing and implementing marketing strategies that drive growth, increase brand awareness, and ultimately transform a business. This article will explore the importance of a CMO in building a brand empire and how their expertise can shape the future of your company.
One of the primary functions of a CMO is to establish a strong brand presence in the market. A brand presence is the collective perception that consumers have of your company. It encompasses everything from your logo and visual identity to your messaging and customer experience. A strong brand presence not only differentiates you from your competitors but also builds trust, credibility, and loyalty among your target audience. A CMO understands the importance of brand consistency and ensures that every touchpoint with the customers reflects the values and promises of the brand.
Importance of a Strong Brand Presence
A strong brand presence is not just about having a visually appealing logo or a catchy tagline. It goes beyond that. It is about creating an emotional connection with your target audience. When consumers feel connected to a brand, they are more likely to choose it over others. A CMO understands the power of storytelling and uses it to create a compelling narrative around the brand. By crafting a unique brand story that resonates with consumers' values and aspirations, a CMO can create a strong emotional bond that lasts.
Furthermore, a strong brand presence also helps in building customer loyalty. When consumers trust a brand, they are more likely to become repeat customers and advocates for the brand. A CMO knows the significance of building long-term relationships with customers. They develop strategies to engage customers at every stage of their journey, from awareness to advocacy. By delivering exceptional customer experiences and exceeding expectations, a CMO ensures that customers not only remain loyal but also become brand ambassadors, spreading positive word-of-mouth.
How Marketing Can Transform Your Business
Marketing is not just about promoting products or services. It is a strategic function that can transform your business in multiple ways. A CMO possesses the skills and knowledge to leverage marketing to drive growth, increase sales, and achieve long-term success. Here are some ways marketing can transform your business:
Developing a Comprehensive Marketing Strategy
A comprehensive marketing strategy is the foundation of a successful business. It outlines the goals, target audience, key messages, and tactics to reach them. A CMO works closely with the executive team to develop a strategy that aligns with the overall business objectives. They conduct market research and analyze consumer behavior to identify opportunities and challenges. With a clear roadmap in place, a CMO ensures that all marketing efforts are cohesive and focused, resulting in maximum impact and ROI.
The Power of Branding in Building Customer Loyalty
Branding is a powerful tool that can significantly impact customer loyalty. A CMO understands the importance of brand consistency and ensures that every interaction with the brand reflects its values and promises. They develop a brand identity that resonates with the target audience and creates a unique position in the market. By consistently delivering on the brand promise, a CMO builds trust and loyalty among customers, resulting in increased customer retention and advocacy.
Enhancing the Customer Experience Through Effective Communication
Effective communication is at the heart of marketing. A CMO knows how to craft compelling messages and tailor them to different target segments. They utilize various channels, such as digital marketing, content marketing, social media marketing, public relations, and advertising, to reach and engage customers. By delivering personalized and relevant content, a CMO enhances the customer experience and strengthens the relationship between the brand and its customers. This, in turn, leads to increased customer satisfaction, loyalty, and ultimately, business growth.
Hiring a CMO or Outsourcing Marketing Services
Now that we have established the importance of a CMO in transforming your business, the question arises: Should you hire a CMO or outsource marketing services? The answer depends on various factors, such as the size of your company, budget, and internal capabilities. Hiring a full-time CMO can be beneficial if you have the resources and need a dedicated professional to lead your marketing efforts. On the other hand, outsourcing marketing services can be a cost-effective solution, especially for small and medium-sized businesses.
When outsourcing marketing services, you gain access to a team of experts who bring diverse skills and perspectives to the table. They can provide strategic guidance, execute marketing campaigns, and measure the results, all while ensuring that your brand's integrity and vision are maintained. Whether you choose to hire a CMO or outsource marketing services, the key is to find the right partner who understands your business goals and has a proven track record of success.
In conclusion, a Chief Marketing Officer (CMO) plays a pivotal role in building a brand empire and transforming your business. Their expertise in establishing a strong brand presence, developing comprehensive marketing strategies, and enhancing the customer experience can drive growth, increase sales, and create long-term success. Whether you choose to hire a CMO or outsource marketing services, the key is to unlock the power of top talent to unleash the full potential of your business. So, why wait? Unlock the power of top talent for your Houston company today!
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NEW YORK — Maybe last year's thriller between the Royals and A's took all the wild out of the American League wild-card game. Tuesday night played out almost entirely to expectations .
Dallas Keuchel dominating the Yankees again? Check.
MORE: Top images from Astros' victory | Can Astros dethrone Royals?
Masahiro Tanaka pitching pretty well, but getting victimized by a couple of home runs? Check.
Actually, that's it. Pretty short checklist. Astros 3, Yankees 0 did not even come close to matching Royals 9, A's 8 (12 innings), and did little to press the case for the wild-card round to be best-of-three, not when the Yankees looked like they could play another 40 innings and not score.
"It's tough," said Yankees outfielder Brett Gardner, an All-Star who hit .219/.309/.328 in the second half of the season, then went 0 for 4 and was booed in the ninth inning on Tuesday. "I really felt good coming into the game with Masa pitching, and I felt good about our chances. Dallas threw the ball really, really well, and obviously we weren't able to get anything going off of him. It's a tough way to end the season. . . . We just got beat. They were the better team."
MORE: Long lines outside Stadium keep fans waiting | Postseason TV schedule
The Astros will be heavy underdogs in their American League Division Series against the Royals because they are so reliant on the home run, Kansas City has a spacious ballpark and Houston's ace will be unavailable until Game 3. It does not mean that the defending American League champions will run roughshod over this year's upstart outfit, just that the odds will be in the Royals' favor.
It should, at the very least, be an interesting contrast of styles: Kansas City catenaccio against the raw, unadulterated power of Houston's all-or-nothing lineup. Both teams have excellent bullpens with questions for October. The Astros partially answered on Tuesday how they might rebound from a shaky September, while the Royals should be fine with Wade Davis replacing the injured Greg Holland as closer and Kelvin Herrera taking the eighth from Davis, but are less certain in earlier innings.
"They've got a great bullpen in Kansas City as well," a champagne-doused Astros closer Luke Gregerson told Sporting News. "They've got some good hitters, but I feel if we can go in there and get an early lead, we can pitch our way through anything."
In that regard, the Yankees might have been Royals Lite, better offensively but with less bullpen depth. The season is now over for the Bronx Bombers, having been a bit of a surprise themselves in taking a seven-game lead in the American League East in July, then adding only Dustin Ackley at the trade deadline while the Blue Jays added two superstars and versatile depth pieces. Toronto wound up running away with the division title, relegating New York to the do-or-die game — and the Yankees were pretty much DOA.
New York can look back and rue some injuries in the second half of the season, but Tanaka was on the mound Tuesday, Greg Bird filled in admirably for Mark Teixeira at first base and the problems at the top of the order were underperforming stars. Both Gardner and Jacoby Ellsbury sputtered badly down the stretch, and while Gardner started over Ellsbury with Chris Young in the lineup against a southpaw, Ellsbury's pop-up as a pinch hitter in the eighth inning gave no hint that Joe Girardi chose badly in that regard.
Brett Gardner grimaces after another strikeout. (Getty Images)
"If we could've won, that's the only thing that could've been different, but we didn't," Yankees shortstop Didi Gregorius said. "Best of luck for them, and that's it. It's do or die right here, so whoever wins, goes. They won, and there's nothing we can do right now, just let it go and work on getting better next year."
Alex Rodriguez, the most warmly received Yankee in pregame introductions — imagine those words a year ago — wore down, too. A-Rod had an .898 OPS before the All-Star break, .772 thereafter, and it was easy to believe that playing 151 games, even as a designated hitter, was a bit much to ask of a 40-year-old. The Yankees had to ask, though, because they did not have depth, did not acquire depth, and wound up seeing a joyous surprise of a season go down in a flurry of boos and fans heading home early.
Tanaka was decent over five innings, though not really at his best. He allowed four hits and three walks while striking out three, and two of those hits were home runs — no-doubt blasts by Colby Rasmus to right field in the second inning and Carlos Gomez to left in the fourth. Rasmus' homer took what had been a boisterous crowd at what is usually the world's most expensive library, and turned it back into a whisper zone.
"I think that helped a little bit, for sure," a shirtless and begoggled Rasmus said. "It swung the momentum in our favor, got our guys feeling good. I try to bring as much energy as I can to make everybody feel good, to have the confidence to know we can win a ballgame. We can't be scared coming in here to play these guys. We had to come in and take it — and we did."
During the regular season, Tanaka gave up the ninth-most homers in the American League, and the only team to hit more than the Astros was the Blue Jays. Tanaka's longball struggles were worse at home, as he allowed 17 dingers in the Bronx — 1.75 per nine innings.
So, with Rasmus due up to lead off the sixth inning, Joe Girardi removed his ace in favor of left-hander Justin Wilson.
Houston got its homers and relied on Keuchel, who showed no signs that he was working on only three days' rest. The left-hander gave up a solid single to rookie Bird in the second inning, then held New York without another hit until the sixth, when Gregorius and Carlos Beltran collected a pair of singles, setting the stage for Rodriguez . . . to weakly fly out to center field. Cue the grounds crew dancing to "YMCA."
Keuchel was at 87 pitches at that point, so with the hint of him running out of gas and a mere two-run edge, Astros manager A.J. Hinch kept action going in his bullpen, where old-fashioned reliever roulette was really the Yankees' only chance at a comeback. In 22 innings between the regular season and Tuesday night, New York failed to score a single run against the man whose only real competition for the AL Cy Young is David Price.
"The way he finished at-bats was vintage Dallas Keuchel," Hinch said. "But at that point I felt like he had enough and did everything that we would have asked on three days' rest with this much intensity in a game of this magnitude."
Before Houston's bullpen could get involved, though, Dellin Betances let the Astros get insurance in the top of the seventh. Chris Carter walked, pinch runner Jonathan Villar stole second and Jose Altuve singled him home. That put bloop-and-a-blast out of the equation for the Yankees to tie the game.
Houston's bullpen had been lousy over the final month of the season, with a 5.63 ERA after Sept. 1, but the playoffs are a clean slate.
Left-hander Tony Sipp got Brian McCann to pop up, then issued a pitch-around walk to switch hitter Chase Headley before striking out the lefty-swinging Bird. A lazy fly ball from rookie Rob Refsnyder ended the non-threat.
Will Harris worked an easy eighth inning, getting Gregorius and Gardner to ground out before Ellsbury's pop to shortstop. The ninth belonged to Gregerson, who had allowed two inherited runners to score during Kansas City's comeback last season, and he found wild-card redemption in closing out the three-hit shutout.
"The goal is always to get to the World Series," Gregerson said. "Last year, with Oakland, we got (to the wild-card game) and we came up a little short. Coming here to New York is an incredible feeling, to come in here and do this to this team, in New York City. I'm glad we could do it with this team here. It's a lot of fun. ... I think a lot of us felt the same, that if we could go out and get an early lead, we could pitch through the rest of the game. We did just that. It was perfect."
Now, Gregerson heads back to Kansas City. The Astros hope the fun keeps on going, and after Tuesday, they know the plan.


text:
Theatre in "Steppenwolf"
Once more I stood in the round corridor, still excited by the hunting adventure. And everywhere on all the countless doors were the alluring inscriptions: The series of inscriptions was endless. One was This seemed to me to be worth looking into and I went in at this door. I found myself in a quiet twilit room where a man with something like a large chess-board in front of him sat in Eastern fashion on the floor. At the first glance I thought it was friend Pablo. He wore at any rate a similar gorgeous silk jacket and had the same dark and shining eyes. 'Are you Pablo?' 'I am not anybody,' he replied amiably. 'We have no names here and we are no persons. I am a chessplayer. Do you wish for instruction in the building up of the personality?' 'Yes, please.' 'Then be so kind as to place a few dozen of your pieces at my disposal.' 'My pieces – ?' 'Of the pieces into which you saw your so-called personality broken up. I can't play without pieces.' He held a glass up to me and again I saw the unity of my personality broken up into many ...References
Hesse, Hermann (2001): Steppenwolf. Translated from the German by Basil Creighton. Revised by Walter Sorell. London: Penguin Classics, 221-225
Texts around Theater
Copyright (c) 2017 the author(s)
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.


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05 Mar 2020
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Apple becomes richest company in the world, with $3 trillion market value.
By Our Reporter.
The hottest gist in the business world today is that Apple Inc, maker of iPhone, iPad and other quality gadgets has reached the market of $3trillion, making it the richest company in the world.
According to REUTERS, It's the first company in the world to reach that market value.
"The iPhone maker's advance was among the most eye catching in a month marked by investor interest in the potential of artificial intelligence, with share buyers also particularly favouring companies with strong balance sheets and cash flows.
"Apple's most recent quarterly report in May showing its revenue and profits beat analysts' expectations, and its track record of stock buybacks, reinforced its reputation as a safe investment during global economic uncertainty." Reuter reported.


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Former Attorney General Jeff Sessions is expected to announce Thursday that he intends to run for his old Senate seat in Alabama, potentially setting up a high-profile battle with his former boss, President Donald Trump.
Sessions, who has not run in a competitive race since his first bid for the Senate in 1996, has reportedly been made aware that Trump intends to campaign against him. If he runs, he would be working to mount a political comeback without support from the White House, Senate Majority Leader Mitch McConnell, R-Ky., or the Senate GOP's campaign arm. He must file papers to declare his candidacy Friday by 5:00 p.m local time.
Sessions' former seat is currently held by Democratic Sen. Doug Jones, who defeated controversial former Judge Roy Moore, a Republican, in a 2017 special election. Jones, the first Democrat to represent the Yellowhammer State in 25 years, is considered the most vulnerable incumbent in the Senate.
Republicans view retaking the Alabama seat in the once-reliably red state as a top priority in 2020. If he runs, Sessions would enter a crowded primary field that already includes Moore, Rep. Bradley Byrne, Alabama Secretary of State John Merrill and former Auburn University football coach Tommy Tuberville, among others. But given his widespread name recognition, Sessions would likely enter the race as the presumed frontrunner and clear out most of the primary field.
Sessions was the first sitting senator to endorse Trump's presidential campaign. Though he was an early supporter of the president, he has endured public attacks from Trump ever since he recused himself from the investigation into Russian interference in the 2016 presidential election. Trump, who has railed against the investigation and labeled it a "witch hunt," has called his decision to nominate Sessions as the nation's top law enforcement official the "biggest mistake" of his presidency.
"The Russian Witch Hunt Hoax continues, all because Jeff Sessions didn't tell me he was going to recuse himself . . . I would have quickly picked someone else. So much time and money wasted, so many lives ruined . . . and Sessions knew better than most that there was No Collusion!" Trump tweeted in June 2018.
Sessions was ultimately forced out of his role in November 2018, a day after the midterm elections in which Democrats seized control of the House of Representatives and positioned themselves to block much of Trump's agenda and investigate his administration. Over the past few months, House Democrats have consolidated findings from those probes to formalize an impeachment inquiry against Trump.
It remains unknown how Trump's repeated criticism of his former attorney general would influence a Sessions campaign.
Despite nearly two years of being admonished by Trump, Sessions, who has largely stayed out of the public eye since his unceremonious departure, reiterated his support for the president in a speech last month.
I still do support him," Sessions said. "He is relentlessly and actually honoring the promises he made to the American people."
Senate Majority Whip John Thune, R-S.D., said last month that he thinks Trump and Sessions could "look past some of their differences" if it meant his former attorney general could recapture help Republicans maintain control of the upper chamber by recapturing his old Senate seat.
"I think, in the end, it's going to be dependent on winning that seat, and I think the president will be very interested in having a Republican majority in the Senate," Thune went on. "And if Sen. Sessions looks like the person that can move that seat into our column, then I'm guessing they will probably look past some of their differences."
Thune, the No. 2 Republican in the Senate, praised Sessions as "someone who I think can win in Alabama." He added, "He obviously has a lot of experience and seniority he brings to the campaign, and then if he's successful can add to the Senate."


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>July Events / Business Editorials / Events in Norfolk and Suffolk / Music / Waveney Valley July 21, 2020
A new radio station has launched in south Norfolk.
Harleston Breakfast took to the digital airwaves three weeks ago and has already seen around 1,700 listeners tuning in.
The show is hosted by founder David Hoffman who was instrumental in setting up Park Radio in Diss.
David said: "Just over six weeks ago, I resigned from Park Radio, a local community station that I was key to establishing for Diss, Eye and Harleston, relinquishing my role as Breakfast Host and Head of Training.
"I was persuaded to offer a new on-line breakfast show which is now into its third week, gaining around 1700 listeners in such a short space of time has been incredible.
"I have been overwhelmed by the support shown by these figures and the number of members who have joined the Harleston breakfast group on Facebook, currently close to 1300 as I type. Not a bad result after just 13 days!"
Harleston Breakfast is live from 7am to 10am every weekday with other programmes supplied by Radio Stradbroke.
It offers national news updates twice an hour, local information, songs that you might not hear on other mainstream local services and a replay of some of the entertaining Janet and John stories by the late Sir Terry Wogan.
Whilst aiming the show for the benefit of Harleston residents, the show is also streamed by Radio Stradbroke and Coastal Radio in Great Yarmouth. As a result of that, Harleston Breakfast can be heard worldwide.
Many people listen via their smart speaker and phone, some via the website and others via mytuner- radio.com.
David said: "Without a doubt, this is a service to rival any other local radio station on-line or on FM. Many listeners now prefer to use smart technology to engage with their chosen radio station.
"It has personally cost me almost £500 in new equipment to ensure excellent sound quality and for the obligatory PRS and PPL licences. Any hobby costs money, and after almost 35 years as a radio professional, this is a real labour of love.
"I do it because I enjoy it, not because I need to. I am now almost semi-retired and earn a crust by delivering parcels for Hermes."
David started his radio career at Radio Broadland before joining Saxon Radio and Radio Orwell – which then became SGR FM. He then moved to Classic Gold and subsequently spent two years co- presenting with Rick Wakeman on Planet Rock.
To tune into Harleston Breakfast visit www.harlestonbreakfast.co.uk
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text:
THE PRESIDENT: Good night, my fellow People. I wish to speak to you about the place we're within the battle towards COVID-19, the progress we've made, and the work we have now left to do.
And it begins with understanding this: Even because the Delta variant 19 [sic] has — COVID-19 — has been hitting this nation onerous, we have now the instruments to fight the virus, if we will come collectively as a rustic and use these instruments.
If we increase our vaccination fee, defend ourselves and others with masking and expanded testing, and determine people who find themselves contaminated, we will and we are going to flip the tide on COVID-19.
It should take loads of onerous work, and it's going to take a while. Many people are pissed off with the practically 80 million People who're nonetheless not vaccinated, although the vaccine is secure, efficient, and free.
You is perhaps confused about what's true and what's false about COVID-19. So earlier than I define the brand new steps to struggle COVID-19 that I'm going to be asserting tonight, let me provide you with some clear details about the place we stand.
First, we have now cons- — we have now made appreciable progress
in battling COVID-19. After I grew to become President, about 2 million People had been absolutely vaccinated. As we speak, over 175 million People have that safety.
Earlier than I took workplace, we hadn't ordered sufficient vaccine for each American. Simply weeks in workplace, we did. The week earlier than I took workplace, on January twentieth of this 12 months, over 25,000 People died that week from COVID-19. Final week, that grim weekly toll was down 70 %.
And within the three months earlier than I took workplace, our financial system was faltering, creating simply 50,000 jobs a month. We're now averaging 700,000 new jobs a month previously three months.
This progress is actual. However whereas America is in a lot better form than it was seven months in the past after I took workplace, I have to inform you a second truth.
We're in a troublesome stretch, and it may final for some time. The extremely contagious Delta variant that I started to warn America about again in July unfold in late summer time prefer it did in different nations earlier than us.
Whereas the vaccines present robust protections for the vaccinated, we examine, we hear about, and we see the tales of hospitalized individuals, individuals on their loss of life beds, among the many unvaccinated over these previous few weeks.
It is a pandemic of the unvaccinated. And it's brought on by the truth that regardless of America having an unprecedented and profitable vaccination program, although for nearly 5 months free vaccines have been accessible in 80,000 completely different areas, we nonetheless have practically 80 million People
who've did not get the shot.
And to make issues worse, there are elected officers actively working to undermine the struggle towards COVID-19. As a substitute of encouraging individuals to get vaccinated and masks up, they're ordering cellular morgues for the unvaccinated dying from COVID of their communities. That is completely unacceptable.
Third, in case you marvel how all this provides up, right here's the maths: The overwhelming majority of People are doing the fitting factor. Almost three quarters of the eligible have gotten not less than one shot, however one quarter has not gotten any. That's practically 80 million People not vaccinated. And in a rustic as massive as ours, that's 25 % minority. That 25 % could cause loads of injury — and they're.
The unvaccinated overcrowd our hospitals, are overrunning the emergency rooms and intensive care items, leaving no room for somebody with a coronary heart assault, or pancreitis [pancreatitis], or most cancers.
And fourth, I wish to emphasize that the vaccines present very robust safety from extreme sickness from COVID-19. I do know there's loads of confusion and misinformation. However the world's main scientists verify that if you're absolutely vaccinated, your threat of extreme sickness from COVID-19 may be very low.
Actually, based mostly on accessible information from the summer time, solely one among out of each 160,000 absolutely vaccinated People was hospitalized for COVID per day.
These are the information.
So right here's the place we stand: The trail forward, even with the Delta variant, isn't practically as dangerous as final winter. However what makes it extremely extra irritating is that we have now the instruments to fight COVID-19, and a definite minority of People –supported by a definite minority of elected officers — are maintaining us from turning the nook. These pandemic politics, as I seek advice from, are making individuals sick, inflicting unvaccinated individuals to die.
We can't enable these actions to face in the best way of defending the massive majority of People who've finished their half and wish to get again to life as regular.
As your President, I'm asserting tonight a brand new plan to require extra People to be vaccinated, to fight these blocking public well being.
My plan additionally will increase testing, protects our financial system, and can make our children safer in colleges. It consists of six broad areas of motion and lots of particular measures in every that — and every of these actions which you could learn extra about at WhiteHouse.gov. WhiteHouse.gov.
The measures — these are going to take time to have full impression. But when we implement them, I consider and the scientists point out, that within the months forward we will cut back the variety of unvaccinated People, lower hospitalizations and deaths, and permit our kids to go to high school safely and hold our financial system robust by maintaining companies open.
First, we should enhance vaccinations among the many unvaccinated with new vaccination necessities. Of the practically 80 million eligible People who haven't gotten vaccinated, many mentioned they had been ready for approval from the Meals and Drug Administration — the FDA. Properly, final month, the FDA granted that approval.
So, the time for ready is over. This summer time, we made progress via the mix of vaccine necessities and incentives, in addition to the FDA approval. 4 million extra individuals acquired their first shot in August than they did in July.
However we have to do extra. This isn't about freedom or private alternative. It's about defending your self and people round you — the individuals you're employed with, the individuals you care about, the individuals you like.
My job as President is to guard all People.
So, tonight, I'm asserting that the Division of Labor is growing an emergency rule to require all employers with 100 or extra workers, that collectively make use of over 80 million employees, to make sure their workforces are absolutely vaccinated or present a unfavourable check not less than as soon as every week.
Among the largest corporations are already requiring this: United Airways, Disney, Tysons Meals, and even Fox Information.
The underside line: We're going to guard vaccinated employees from unvaccinated co-workers. We're going to cut back the unfold of COVID-19 by rising the share of the workforce that's vaccinated in companies all throughout America.
My plan will prolong the vaccination necessities that I beforehand issued within the healthcare discipline. Already, I've introduced, we'll be requiring vaccinations that each one nursing dwelling employees who deal with sufferers on Medicare and Medicaid, as a result of I've that federal authority.
Tonight, I'm utilizing that very same authority to increase that to cowl those that work in hospitals, dwelling healthcare amenities, or different medical amenities –- a complete of 17 million healthcare employees.
< p>Should you're searching for care at a well being facility, it's best to have the ability to know that the individuals treating you're vaccinated. Easy. Easy. Interval.
Subsequent, I'll signal an govt order that can now require all govt department federal workers to be vaccinated — all. And I've signed one other govt order that can require federal contractors to do the identical.
If you wish to work with the federal authorities and do enterprise with us, get vaccinated. If you wish to do enterprise with the federal authorities, vaccinate your workforce.
And tonight, I'm eradicating one of many final remaining obstacles that make it tough so that you can get vaccinated.
The Division of Labor would require employers with 100 or extra employees to provide these employees paid break day to get vaccinated. Nobody ought to lose pay so as to get vaccinated or take a liked one to get vaccinated.
As we speak, in complete, the vaccine necessities in my plan will have an effect on about 100 million People –- two thirds of all employees.
And for different sectors, I concern this enchantment: To these of you working massive leisure venues — from sports activities arenas to live performance venues to film theaters — please require people to get vaccinated or present a unfavourable check as a situation of entry.
And to the nation's household physicians, pediatricians, GPs — normal practitioners –- you're probably the most trusted medical voice to your sufferers. You might be the one one that can get somebody to alter their thoughts about being vaccinated.
Tonight, I'm asking every of you to achieve out to your unvaccinated sufferers over the subsequent two weeks and make a private enchantment to them to get the shot. America wants your private involvement on this essential effort.
And my message to unvaccinated People is that this: What extra is there to attend for? What extra do you could see? We've made vaccinations free, secure, and handy.
The vaccine has FDA approval. Over 200 million People have gotten not less than one shot.
We've been affected person, however our persistence is carrying skinny. And your refusal has price all of us. So, please, do the fitting factor. However simply don't take it from me; take heed to the voices of unvaccinated People who're mendacity in hospital beds, taking their remaining breaths, saying, "If solely I had gotten vaccinated." "If solely."
It's a tragedy. Please don't let it turn out to be yours.
The second piece of my plan is constant to guard the vaccinated.
For the overwhelming majority of you who've gotten vaccinated, I perceive your anger at those that haven't gotten vaccinated. I perceive the anxiousness about getting a "breakthrough" case.
However because the science makes clear, in case you're absolutely vaccinated, you're extremely protected against extreme sickness, even in case you get COVID-19.
Actually, current information signifies there is just one confirmed optimistic case per 5,000 absolutely vaccinated People per day.
You're as secure as potential, and we're doing every little thing we will to maintain it that approach — hold it that approach, hold you secure.
That's the place boosters are available — the photographs that provide you with much more safety than after your second shot.
Now, I do know there's been some confusion about boosters. So, let me be clear: Final month, our prime authorities docs introduced an preliminary plan for booster photographs for vaccinated People. They consider {that a} booster is probably going to supply the best stage of safety but.
After all, the choice of which booster photographs to provide, when to begin them, and who will give them, shall be left utterly to the scientists on the FDA and the Facilities for Illness Management.
However whereas we wait, we've finished our half. We've purchased sufficient boosters — sufficient booster photographs — and the distribution system is able to administer them.
As quickly as they're approved, these eligible will have the ability to get a booster straight away in tens of 1000's of website throughout the — websites throughout the nation for many People, at your close by drug retailer, and without cost.
The third piece of my plan is maintaining — and perhaps an important — is maintaining our kids secure and our colleges open. For any dad or mum, it doesn't matter how low the danger of any sickness or accident is in relation to your little one or grandchild. Belief me, I do know.
So, let me communicate to you instantly. Let me communicate to you instantly to assist ease a few of your worries.
It comes down to 2 separate classes: kids ages 12 and older who're eligible for a vaccine now, and kids ages 11 and below who aren't are but eligible.
The most secure factor in your little one 12 and older is to get them vaccinated. They get vaccinated for lots of issues. That's it. Get them vaccinated.
As with adults, virtually all the intense COVID-19 circumstances we're seeing amongst adolescents are in unvaccinated 12- to 17-year-olds — an age group that lags behind in vaccination charges.
So, dad and mom, please get your teenager vaccinated.
What about kids below the age of 12 who can't get vaccinated but? Properly, one of the simplest ways for a dad or mum to guard their little one below the age of 12 begins at dwelling. Each dad or mum, each teen sibling, each caregiver round them must be vaccinated.
Youngsters have 4 instances greater probability of getting hospitalized in the event that they dwell in a state with low vaccination charges slightly than the states with excessive vaccination charges.
Now, in case you're a dad or mum of a younger little one, you're questioning when will it's — when will it's — the vaccine accessible for them. I strongly assist an unbiased scientific evaluate for vaccine makes use of for youngsters below 12. We will't take shortcuts with that scientific work.
However I've made it clear I'll do every little thing inside my energy to assist the FDA with any useful resource it must proceed to do that as safely and as rapidly as potential, and our nation's prime docs are dedicated to maintaining the general public at massive up to date on the method so dad and mom can plan.
Now to the colleges. We all know that if colleges comply with the science and implement the protection measures — like testing, masking, ample air flow techniques that we offered the cash for, social distancing, and vaccinations — then kids may be secure from COVID-19 in colleges.
As we speak, about 90 % of faculty employees and lecturers are vaccinated. We should always get that to one hundred pc. My administration has already acquired lecturers on the colleges run by the Protection Division — as a result of I've the authority as President within the federal system — the Protection Division and the Inside Division — to get vaccinated. That's authority I possess.
Tonight, I'm asserting that we'll require all of practically 300,000 educators within the federal paid program, Head Begin program, should be vaccinated as nicely to guard your youngest — our youngest — most valuable People and provides dad and mom the consolation.
And tonight, I'm calling on all governors to require vaccination for all lecturers and employees. Some have already got finished so, however we want extra to step up.
Vaccination necessities in colleges are nothing new. They work. They're overwhelmingly supported by educators and their unions. And to all college officers attempting to do the fitting factor by our kids: I'll all the time be in your facet.
Let me be blunt. My plan additionally takes on elected officers and states which are undermining you and these lifesaving actions. Proper now, native col
lege officers try to maintain kids secure in a pandemic whereas their governor picks a struggle with them and even threatens their salaries or their jobs. Speak about bullying in colleges. In the event that they'll not assist — if these governors gained't assist us beat the pandemic, I'll use my energy as President to get them out of the best way.
The Division of Schooling has already begun to take authorized motion towards states undermining safety that native college officers have ordered. Any trainer or college official whose pay is withheld for doing the fitting factor, we could have that pay restored by the federal authorities one hundred pc. I promise you I'll have your again.
The fourth piece of my plan is rising testing and masking. From the beginning, America has did not do sufficient COVID-19 testing. With a view to higher detect and management the Delta variant, I'm taking steps tonight to make testing extra accessible, extra reasonably priced, and extra handy. I'll use the Protection Manufacturing Act to extend manufacturing of fast assessments, together with people who you need to use at dwelling.
Whereas that manufacturing is ramping up, my administration has labored with prime retailers, like Walmart, Amazon, and Kroger's, and tonight we're asserting that, no later than subsequent week, every of those retailers will begin to promote at-home fast check kits at price for the subsequent three months. That is an instantaneous value discount for at-home check kits for as much as 35 % discount.
We'll additionally increase — increase free testing at 10,000 pharmacies across the nation. And we'll commit — we're committing $2 billion to buy practically 300 million fast assessments for distribution to neighborhood well being facilities, meals banks, colleges, so that each American, irrespective of their revenue, can entry free and handy assessments. That is vital to everybody, significantly for a dad or mum or a baby — with a baby not sufficiently old to be vaccinated. You'll have the ability to check them at dwelling and check these round them.
Along with testing, we all know masking helps cease the unfold of COVID-19. That's why after I got here into workplace, I required masks for all federal buildings and on federal lands, on airways, and different modes of transportation.
As we speak — tonight, I'm asserting that the Transportation Security Administration — the TSA — will double the fines on vacationers that refuse to masks. Should you break the foundations, be ready to pay.
And, by the best way, present some respect. The anger you see on tv towards flight attendants and others doing their job is unsuitable; it's ugly.
The fifth piece of my plan is defending our financial restoration. Due to our vaccination program and the American Rescue Plan, which we handed early in my administration, we've had file job creation for a brand new administration, financial development unmatched in 40 years. We can't let unvaccinated do that progress — undo it, flip it again.
So tonight, I'm asserting extra steps to strengthen our financial restoration. We'll be increasing COVID-19 Financial Harm Catastrophe Mortgage packages. That's a program that's going to permit small companies to borrow as much as $2 million from the present $500,000 to maintain going if COVID-19 impacts on their gross sales.
These low-interest, long-term loans require no reimbursement for 2 years and be can used to rent and retain employees, buy stock, and even pay down greater price debt racked up for the reason that pandemic started. I'll even be taking extra steps to assist small companies keep afloat in the course of the pandemic.
Sixth, we're going to proceed to enhance the care of those that do get COVID-19. In early July, I introduced the deployment of surge response groups. These are groups comprised of specialists from the Division of Well being and Human Companies, the CDC, the Protection Division, and the Federal Emergency Administration Company — FEMA — to areas within the nation that need assistance to stem the unfold of COVID-19.
Since then, the federal authorities has deployed practically 1,000 employees, together with docs, nurses, paramedics, into 18 states. As we speak, I'm asserting that the Protection Division will double the variety of navy well being groups that they'll deploy to assist their fellow People in hospitals across the nation.
Moreover, we're rising the provision of recent medicines really useful by actual docs, not conspir- — conspiracy theorists. The monoclonal antibody therapies have been proven to cut back the danger of hospitalization by as much as 70 % for unvaccinated individuals vulnerable to growing sefe- — extreme illness.
We've already distributed 1.4 million programs of those therapies to save lots of lives and cut back the pressure on hospitals. Tonight, I'm asserting we are going to enhance the common tempo of cargo throughout the nation of free monoclonal antibody therapies by one other 50 %.
Earlier than I shut, let me say this: Communities of coloration are disproportionately impacted by this virus. And as we proceed to battle COVID-19, we are going to be sure that fairness continues to be on the heart of our response. We'll be sure that everyone seems to be reached. My first accountability as President is to guard the American individuals and ensure we have now sufficient vaccine for each American, together with sufficient boosters for each American who's permitted to get one.
We additionally know this virus transcends borders. That's why, at the same time as we execute this plan at dwelling, we have to proceed preventing the virus abroad, proceed to be the arsenal of vaccines.
We're proud to have donated practically 140 million vaccines over 90 nations, greater than all different nations mixed, together with Europe, China, and Russia mixed. That's American management on a world stage, and that's only the start.
We've additionally now began to ship one other 500 million COVID vaccines — Pfizer vaccines — bought to donate to 100 lower-income nations in want of vaccines. And I'll be asserting extra steps to assist the remainder of the world later this month.
As I just lately launched the important thing components of my pandemic preparedness plan in order that America isn't caught flat-footed when a brand new pandemic comes once more — as it should — subsequent month, I'm additionally going to launch the plan in better element.
So let me shut with this: We've so- — we've made a lot progress in the course of the previous seven months of this pandemic. The current will increase in vaccinations in August already are having an impression in some states the place case counts are dropping in current days. Even so, we stay at a essential second, a essential time. We've the instruments. Now we simply have to complete the job with fact, with science, with confidence, and collectively as one nation.
Look, we're america of America. There's nothing — not a single factor — we're unable to do if we do it collectively. So let's keep collectively.
God bless you all and all those that proceed to serve on the frontlines of this pandemic. And will God defend our troops.
Get vaccinated.
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The offshore windfarm industry is being driven off course, ushering in the next energy crisis in the United Kingdom. Due to the cost of leasing seabed plots from the crown domain, the answer is no.
Rather, an inflationary gale is blowing through supply chains, upsetting the long-held and reassuring belief that the cost of getting the turbines to rotate in real terms always declines.
Vattenfall's decision to halt construction on a large project off the coast of Norfolk is indicative of how much the economics of new wind development have shifted in the past year.
The state-owned Swedish company has determined that it is preferable to endure a financial hit of 5.5 billion Swedish krona (£415 million) for the Norfolk Boreas development than to continue.
In last year's auction for renewables capacity, the contract for the Boreas-generated electricity was priced at £37.35 per megawatt-hour (in 2012 dollars).
Anna Borg, the chief executive officer of Vattenfall, says that the price must be substantially higher for the project to be financially viable.
If this sounds like a request for additional subsidies – which it is – there is little point in informing Vattenfall and the other winners of last year's auction that it's their damn fault for bidding so aggressively.
Winning an auction confers the right but not the obligation to construct a wind farm. The government cannot merely order businesses to complete their tasks.
Given that it can take up to two years to secure contracts with suppliers, it is clear why, according to Borg, annual cost increases of "up to 40 percent" have undermined financial incentives to construct. In addition to the greater cost of steel, the higher cost of borrowing will be a factor.
Neither will the economic shift be unique to Boreas. The procurement round for this year has already begun, and all developers will estimate higher costs.
It is uncertain whether the government's maximum strike price of £44 per megawatt hour (again in 2012 prices due to the industry's peculiar metric) will attract anywhere near the desired number of bidders.
What is required? The government, and therefore all of us via our energy bills, will have to pay more for the next generation of wind farms.
If not, construction will continue to slow, and the fantasy of becoming "the Saudi Arabia of wind" will vanish into the North Sea haze.
Abandoning the goal of 50GW of capacity by 2030 would be the worst possible outcome – a false economy.
Even with slightly higher strike prices to account for higher construction costs, offshore wind remains a substantially cheaper source of energy than gas, according to medium-term gas price projections.
In this situation, developers are in a strong position. Offshore wind remains a relatively inexpensive technology, albeit not as inexpensive as it once was.
One solution would be to renegotiate the 15-year contracts that were signed last year, or to be more generous to the successful candidates.
The problem with this proposal is that it would circumvent the competitive contracts-for-difference regime, which has been highly successful in lowering consumer costs and protecting the government from being taken advantage of.
It would be more prudent to simply rerun the auction and solicit new proposals. Regarding this year's auction, the £44 per megawatt-hour ceiling will almost certainly need to be raised.
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Ahmed Farman, an analyst at Jefferies, states that the offshore wind industry in the United Kingdom requires higher tariffs and more policy support in order to encourage investment. Yes, this is the lamentable state of affairs. The crisis persists.


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The new voice of Bugs Bunny is this man from Toronto
After growing up watching early morning cartoons every Saturday from his childhood home in Scarborough, Eric Bauza now voices the carrot-munching prankster we all know and love: Bugs Bunny.
"You're talking to a lifelong fan of Looney Tunes," Bauza told blogTO. "I would still have all of the paraphernalia, shirts, toys, posters, in my house even if I wasn't voicing these characters."
Bauza says he has been imitating the cartoon characters he'd watch on TV since he was a young kid.
Now about three decades, two auditions, and several hours of practicing later, Bauza will be the seventh voice-actor to bring the character of Bugs Bunny to life.
"When I first got the message that I'd be playing [Bugs Bunny], it felt like I was dreaming because this character is larger than life," he says. "He turned 80 years old this year and we're still talking about him."
Before auditioning for the role to voice the lovable rabbit for the morning cartoon show, Bauza studied the performance of Mel Blanc who voiced Bugs Bunny in the original cartoons.
"Watching Looney Tunes in the morning is my new gym," he jokes.
Bauza watches the cartoons with his four-year-old son. "He'll tell me to talk like Bugs and then say, 'OK talk like regular dad now.'"
COVID-19 PSA from Bugs Bunny.. 🐰🥕 pic.twitter.com/cIxsGdKMFT
— Eric Bauza (@bauzilla) March 19, 2020
Bauza pursued radio, television and film at Centennial College and worked as an animator in Los Angeles, where he currently still lives, before landing his first few voice-acting roles in 2003.
His repertoire includes a few other cartoon favourites, including Daffy Duck, Tweety Bird, Woody Woodpecker and Marvin the Martian.
But Bugs Bunny has always been close to his heart.
"He's a calm, cool guy, who doesn't mess with people unless they mess with him. He doesn't always win and he can laugh at himself when he loses," Bauza says. "I think that's why he's so relatable."
He hopes that his success will inspire others.
"When kids see my face and hear this voice coming out of this face," Bauza says, seamlessly switching over to the nasally-Boston accent of Bugs. "I hope to inspire, not just Filipino kids or Asian kids, but kids of all colours."
Eric Bauza
Join the conversation Load comments


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National Young Leadership Cabinet (NYLC)
Join the National Young Leadership Cabinet (NYLC), Federation's premier program for developing young leaders in the Jewish community. Through training and inspiration, this five-year opportunity prepares individuals to make a lasting impact. To participate, a minimum annual gift of $5,000 is required. Contact David Kazdan at firstname.lastname@example.com to learn more.
David Kazdan
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LA jBabies
LA jBabies is a community for families in Los Angeles raising Jewish children. Join our playgroups, connect with other parents, and receive great swag for your baby. Open to all parents, regardless of age, race, gender identity, or family composition. Sign up now and meet our LA jBabies Connectors, Shuli and Michelle. Email them at…
The Jewish Federation
Health Professionals NetworkThe Jewish Federation Health Professionals Network is committed to tikkun olam — healing the world. We invite those in the health industry to join us for informative, thought-provoking sessions featuring high-profile speakers.
The Jewish Federation
Finance & Business Professionals NetworkNetworking is key to success in the finance & business industry. With events throughout the year, we make it easy to join an incredible community of established and emerging professionals.
CIVruta will convene emerging leaders from across Los Angeles for a day of civic learning about how to bring the democratic values of diversity, inclusion, and dignity to service on public boards and commissions. CIVruta aims to equip civic volunteers to be in productive public service relationships with people from across the rich diversity of…
The Jewish Federation
Los Angeles Tech NetworkJTECH — The Jewish Federation Los Angeles Tech Network — brings together Jewish tech and VC leaders in Los Angeles to form incredible business relationships, create meaningful community connections, and further the Federation's mission to address the greatest challenges and opportunities facing the Jewish community in L.A. and beyond.
Jewish Disability Awareness and Inclusion Month (JDAIM)
Every February, JDAIM focuses national attention on inclusion in the Jewish community and provides ways to get involved locally.
Super Sunday
Want to be a part of the largest single day of fundraising every year? Join us to make calls or answer when your phone rings as we raise the dollars that make a difference all year long.
Changemaker Challenge
The Jewish Federation is looking for innovative ideas that will make Los Angeles a better place, in the spirit of Tikkun Olam — and we're inviting everyone in our community to bring their creativity to the table. Maybe you've got a vision for an event that will bring the Jewish community closer to other groups…
LA Jewish Teen Initiative (LAJTI)
Through Federation's Los Angeles Jewish Teen Initiative (LAJTI), we're creating a network of opportunities for teens to connect to Jewish life, each other, and themselves.
Chai Society
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Israel Trips
Whether you want to kick back, float in the Dead Sea, or intern at the next big startup, we can connect you to immersive experiences in Israel of every kind — whatever your age or life stage.
Federation Missions
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Major Gifts
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Sylvia Weisz Women's Philanthropy
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The Black Shark 3S will be releasing soon as an addition to Xiaomi's gaming phone line-up.
We've already seen a couple of gaming phones that are powered by the latest Qualcomm Snapdragon 865 Plus processor. That includes the ASUS ROG Phone 3, the Lenovo Legion Phone Duel, and on July 31, the Xiaomi Black Shark 3S. A Tencent edition is also expected to arrive.
Other than sporting the most powerful processor around, the Black Shark 3S might also come with a 144Hz screen, just like its competition. A welcome upgrade over the 90Hz display that the Black Shark 3 and 3 Pro have. It might also be the first device to ship with Xiaomi's 120W fast charger.
The rest of the specs and design are expected to be similar to the Black Shark 3. That includes the triangular glass on the back. It houses the triple camera setup, which consists of a 64-megapixel main camera, 13-megapixel ultra-wide, and 5-megapixel depth sensor. There should also be a 20-megapixel camera on the front for selfies.
It should also have an in-display fingerprint scanner, shoulder buttons, and stereo speakers. We'll have more details about this device once it goes official on Friday.