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"If Plan A works, you're not going to see my plan B. That doesn't mean I
don't have Plan B in my back pocket ready to go; it just means I haven't
needed to use it." - Junior dos Santos
More on JDS:
"I Know He Will Be Knocked Out," Fox Sports
Is dos Santos Too Nice? Yahoo! Sports
For all his dominant success, questions still swirl around UFC heavyweight champion Junior dos Santos on the eve of his rematch with Cain Velasquez.
Despite earning the title with a 64-second knockout victory over Velasquez last November on FOX, and battering former champion Frank Mir from pillar to post in his first title defense back in May, there are still those wondering whether UFC 155's main event meeting between the two best heavyweights in the sport will play out in a similar fashion to their first encounter, or if a healthy Velasquez will be able to regain the title and halt dos Santos' unbeaten run inside the Octagon?
It's a curious position for the champion to be in heading into what will be the final UFC fight of 2012. "Cigano" has posted a perfect 9-0 record in the UFC, beginning with his spectacular upset win over Fabricio Werdum at UFC 90, and continuing through battles with the likes of Stefan Struve, Roy Nelson, and Shane Carwin before besting Velasquez and Mir in his two most recent outings. Seven of those victories have come by way of stoppage, with dos Santos proving time and again that he possesses a lethal combination of power and speed in his hands.
But as the weeks turned into days, and the days turned into hours leading up to tomorrow night's main event, the discussion hasn't centered on the dominance the champion has exhibited in the cage thus far, but rather whether he'll be able to duplicate his initial performance against Velasquez, even though his last nine outings have provided no reason to question the champion's capabilities inside the cage.
"I think it's natural to be curious about how a fighter would do in a scenario where you haven't seen them before," admitted the champion in the days leading up to his rematch with Velasquez. "It's natural to wonder how good a boxer a wrestling specialist is and vice versa. But it's like I've said before – if Plan A works, you're not going to see my plan B. That doesn't mean I don't have Plan B in my back pocket ready to go; it just means I haven't needed to use it. The truth is, I really like to knock people out."
Even though that's exactly what dos Santos did to Velasquez last time they met, questions remain because the American Kickboxing Academy product was struggling with injuries heading into their prime time, network television title tilt last November. While Velasquez' comments heading into the fight featured the usual rhetoric, his camp changed their tone after the bout, and have continued to discuss the injuries that limited him the first time around in the build-up to the rematch.
Though dos Santos could certainly take umbrage with the string of verbal asterisks the team at AKA has been looking to attach to Velasquez' performance the first time around, the humble champion takes a more diplomatic approach instead.
"That doesn't really frustrate me. I had some limitations of my own going into that fight, and there's no way to know whether a result would have been different if he or I had been 100 percent.
"What I believe is what you saw in that fight – I executed my strategy well, and I won. I had warmed up in the locker room with that exact combination. I heard Coach Dorea calling for me to use it, I used it, and it worked."
For some, success and familiarity breed complacency, while the trappings of fame bring an inflated sense of self, and the obligations of being champion can often interfere with everything that needs to be done to maintain that status. As the wins and public appearances pile up, training may remain the primary focus, but the intensity and frequency of those efforts can often decrease.
That is not the case with dos Santos.
Though he is appreciative of the attention and eager to capitalize on the new opportunities that have arisen in the year since he ascended to the top of the division, "Cigano" remains intensely focused on doing the things that helped him fulfill his dream of becoming UFC heavyweight champion in the first place.
"I hope this was the first of many years as the UFC heavyweight champion, because it brought me many good opportunities and moments," admitted the affable 28-year-old Brazilian. "Life got a little busier for me, but I am loving every minute and I'm very appreciative of it all.
"I am very excited and honored to represent Nike," dos Santos continued, discussing the sponsorship deal he inked with the massive sports apparel company earlier in the year. "The people there are fantastic. I got the chance to visit their Portland headquarters and everybody was very welcoming, and I hosted a great group from Nike down in Salvador, Brazil for some training. They were such a great group of people, so it's exciting to be working with them and I look forward to long partnership with the company. I think it's great to see MMA embraced by the world's best sports brand, and I hope other major companies will follow their lead.
"(But) I don't let anything interfere with my training; that always has to come in first place. There are a lot more visitors and observers at my training center, and more people stop me and want to talk to me on my way in or out. I am grateful to them for their support, so it's an honor, not a burden, to have them there. As far as media and appearances, I take the same approach – I am thankful that people are interested in me because that means they support my career. It's my job to make sure I fit it all into my schedule and don't let it interfere with training.
"Preparation is the key to my success, and I always work harder than I did the last time around. I would be a fool to underestimate Cain. There is no room for complacency in my camp."
More than silencing the critics who still aren't sold on his 64-second win from last November, a second victory over Velasquez on Saturday night would put dos Santos into the UFC record books.
While Anderson Silva and Georges St-Pierre have enjoyed lengthy reigns atop their respective divisions, stacking up title defenses with relative ease, no heavyweight has been able to successfully and consecutively defend the belt more than twice. Besting Velasquez would bring "Cigano" into a tie with Randy Couture, Tim Sylvia, Andrei Arlovski, and Brock Lesnar, and leave him one more win away from sole possession of the record.
Having already reached his goal of becoming champion, breaking records and building a legacy as the greatest heavyweight in UFC history are a part of what motivates him going forward, but there is also something far more basic driving dos Santos, and it's part of why he showed no hesitation in accepting a second meeting with Velasquez.
"I think breaking records and leaving a legacy drives me a lot, but it's also more simple than that. I am driven by the simple desire to always improve. I want to continue to develop and grow as a fighter. I want to walk out of each training session a little more skilled than I walked in. It's just part of my nature – anything worth doing is worth doing well, and I always want to give my all in everything I do.
"I welcome fighting Cain again because Cain is the most talented fighter out of all my competition. To be the best, you have to fight the best, so I don't ever want to take an easy fight. Fighting a guy like Cain requires me to train as hard as I can, and to give my all, and that's what I want."
UFC 300 Embedded | All Episodes


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Consult Best Imphal Arbitration Lawyers / Advocates Near You
You've come to the right place if you'd like to settle a dispute without litigation. An Arbitration / Alternative Dispute Resolution (ADR) lawyer uses out-of-court processes like arbitration, mediation or mini-trials to resolve disputes. Use LawRato to find a top rated mediation lawyer in Imphal for ICC Arbitrations, to initiate or respond to any Arbitral Proceedings and for Alternate Dispute Resolution (ADR).

subset: commoncrawl


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A stunning display of patriotism, strength and sympathy. This red, white and blue wreath delivers a lovely message about the dignity of the deceased.
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Burke posted a video message Thursday on YouTube disclosing her condition and her plans for surgery to remove her thyroid.
The 41-year-old mother of four says a lump on her thyroid was found during a biopsy.
She says in the video that the surgery has been scheduled, but she doesn't specify when. She says it will leave "a nice big scar right here," tracing a line across her throat.
Although initially shocked by the diagnosis, Burke says she now feels strong and confident and her doctors are optimistic. She vows to make "a positive out of this negative thing."
Found in the front of the neck, the thyroid secretes several hormones that influence metabolism, growth and development.


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*~+++ANDREW SCHOULTZ is showing
32, San Francisco, andrewschoultz.com
Riding a bike, skateboarding, or drinking beer.
Because Fecal Face has been a major assett to SF's art scene for years and has given crucial publicity to many great people and things that might of otherwise slipped through the cracks.
During the opening I will be drinking beer and choppin it up with someone.
Upcoming, I have a show opening at Roberts and Tilton In LA, which I am very psyched about, that opens on September 8th, and another show at V-1 gallery In Copenhagen that opens on September 15th. I also will be in the Pulse art fair in London with Heather Marx gallery in early October. I am super excited about all these shows but more importantly, where my work is heading. I feel very lucky.
The best thing that happened to me today was seeing the new Harry Potter movie. It's super dark and kind of gnarly. That would have scared the shit out of me when I was 10.
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Chad Billingsley (0-2) vs. Chuck James (0-1).
COMMENTS: Andruw Jones returning to Turner Field is like a high school reunion disaster. He's a heck of a lot fatter, his wheels aren't as fast, and he hasn't really done much of anything since he left. Last night, Jones' ninth-inning double to get him 1-for-3 was meaningless, and his .167 average on the season is pathetic. But at least he's got company down there, with No-Punch Nomar also at .167 (0-for-4 last night) and Mendoza Martin at .196 (0-for-3, including a fly out with the bases juiced in the second inning that would have shifted momentum on a dime). Chan Ho Park's entrance in the seventh, and prompt HR served up to Larry Jones, was the capper on top of Derek Lowe's shaky 5R 3ER evening.
Shake it off, boys, and open up a can of whupass today!
The lineup:
Furcal, SS
Ethier, LF
Kemp, RF
Kent, 2B
Loney, 1B
Martin, C
Jones, CF
Garciaparra, 3B
Billingsley, P


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In Which My Dignity - Such As It Were - Finally Plummets Headlong Into The Abyss
WARNING: this post is not for the squeamish or the faint-of-heart, or for anyone who clings stubbornly to the entirely misguided idea that I am in way or in any kind a noble or dignified creature. If, however, you have a strong stomach and you long to point fingers at me and cackle 'ha-ha-ha-HA-ha,' this post is for you.
My doctor, bless her overfunctioning heart, had the grace to look sheepish when she said, "we're going to need to do another full examination."
Me: "Again? Because I distinctly remember having to take my pants off for an examination last month. And I took the little vials to the lab myself, when I went for my blood test. I never forget a blood test."
Her: "I know. But I don't have any lab results recorded for you, and I can't figure out what happened."
So we had to do the test again. Which meant, of course, the discomfiting indignity of having one's insides probed and prodded when they're at their most sensitive. And this without the benefit of flowers and chocolates. Not that I regularly receive flowers and chocolates as an accompaniment to internal probing, but one always hopes.
And then I bitched about it publicly. Why does my doctor keep sticking her hand up my parts, I asked? And why, I continued, in bad temper, does it bother me, especially after one difficult pregnancy, during which there were umpteen internal probes, and all the complications of this pregnancy - apart from lost lab results - that have required undignified leg-spreading and belly-baring and reception of needles? Why have I not been able to keep my chin up as it all goes down, and is it really my problem that I can't cope and who says that I need these tests anyway and to whom do I submit my complaints?
I was still feeling testy (no pun intended) a week later - just this past weekend, actually - as I rummaged around in my bag for yet another piece of paper with doctor scrawl that would send me to my next (mercifully radiographic) test. Stupid doctors, I grumbled to myself. Gotta get me a midwife, or maybe just some nice older lady with a bucket and a tarp, a copy of A Prairie Home Companion To Birthin' Babies and maybe some warm biscuits.
Then my hand brushed against what felt like a tube, or a vial, and then against something that felt like a little container in a medical-grade plastic baggie. And then, I think, I may have actually gulped audibly.
Was it possible - under some god-forsaken scenario known only to pregnant women with hormone-addled brains - that I had been carrying around the materials swabbed out of my body during a gynecological examination - in, granted, medical-grade storage bits, but still - in my handbag FOR OVER A MONTH?
I had. I had neglected to take those little vials and bottles with their nether region innard scrapings to the lab. And had been carrying them around in my handbag for WEEKS, oh my hell.
So it was that I had to slink down the stairs and ask my husband whether he had any idea about how to safely dispose of medical waste. And then empty and fumigate my purse and wash my hands, like, six thousand times (medical-grade storage baggies and all that, but still) and then rinse out my lightly vomited-in mouth. And then go sit and contemplate the final and complete annihilation of my dignity.
And then recount it for you here. Because if one's attachment to one's dignity is held only by the merest thread, one might as well give it a snip and send it on its way for good, and be done with it.


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Dear All,
We have published some new resources for newcomers to Treeleaf, and I would like to point them out to everyone here ...
First is a written, introductory Guide to Basic Sitting (PDF) (LINK), meant primarily for people very new to sitting and Shikantaza Zazen.
Next, is a video "Guided Tour of Treeleaf" hosted by Taigu (LINK), meant to take newcomers to our Sangha on a guided tour of this Forum and some of our other resources. It is found on our Treeleaf.org webpage, and accompanies our earlier "Welcome to Treeleaf" video (LINK) that highlights the flavor of this community. All people registering with Treeleaf will be pointed to these resources as their first stop. Please have a look.
All that is in addition to our present special series of video TALKS FOR BEGINNERS (we are all beginners!) (LINK), meant for new folks and old alike, and introducing the "how-non-to" of Shikantaza in detail.
Also in the coming days, you should receive in your email a short Treeleaf Newsletter called "The Leaf", containing some articles by or about some of our members. Please look for that, and consider publishing something in one of the future issues to be sent a few times a year. (You can also opt out if your mailbox is too cluttered! ) I wrote there ...
Welcome to our first issue of the 'Leaf', yet another small way for us to reach out and embrace in this Sangha unlimited by place and distance. We hope the feeling and content is as simple and cozy as an old school newspaper, with news of events, poems, pointers, recipes and laughter, book tips, stories and profiles of some of our diverse, lovely Treeleaf members.
I wish to thank the several people who worked so hard and tirelessly on creating each of these resources, in front and behind the scenes, often losing sleep and despite other jobs and responsibilities. I would name them, but each would prefer not to take one drop of credit. Let us offer Gassho and thanks to all of them.
Gassho, J


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Vanilla Cupcakes
Makes 12
175g (6 oz) self-raising flour
1½ level tsp baking powder
175g (6 oz) butter, softened
175g (6 oz) caster (superfine) sugar
3 large eggs
2 tbsp milk
1 tsp vanilla extract
Buttercream Icing
150g (5oz) butter, softened
300g (11 oz) icing (confectioners) sugar, sifted
1 tbsp milk
¼ tsp vanilla extract
Edible food colouring(s) of choice, optional
Sprinkle(s) for decoration of choice
You will also require 12 holed muffin tin lined with 12 paper muffin cases
Preheat the oven to 180°C/Fan oven 160°C/350°F/Gas mark 4. Sift the self-raising flour and baking powder into a large bowl, and then add the butter, caster sugar, eggs, milk and vanilla extract. Beat together until well mixes, trying not to over mix the mixture. Spoon the mixture equally into the prepared paper cases and bake in the preheated oven for about 20 minutes or until the tops spring back when lightly pressed. Leave to cool in the tin for 5 minutes then turn out to completely cool on a wire rack.
To make the buttercream, beat the butter until soft. Add the icing sugar and stir until it's just mixed in, then add the milk and vanilla and beat until light and fluffy. Divide into as many bowls as you want different colour(s) and add edible food colouring (you only require a few drops). This is purely optional should you wish to leave out the edible food colouring(s) and keep the buttercream natural. Spread the icing on thickly with a palette knife on top of each cupcake or put the icing into a piping back and make a large swirl on top of each cupcake. Decorate each cupcake with your chosen sprinkle(s).
Happy Cuppy Cake Baking!


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Baby Gourmet is one of those pouch makers, and they certainly live up to their name. With creative flavors like Vanilla Banana Berry Risotto, how could anyone not love them, whether or not you have teeth?
Here's their lineup of scrumptious flavors of organic baby food:
6mo - Simple Purees
- Harvest Pear, Pumpkin, and Banana
- Juicy Pear and Garden Greens
- Orchard Apple, Carrot Prune
- Baby's Sweet Potato Pie
- Roasted Squash and Fruit Medley
- Apple, Sweet Potato Berry Swirl
- Old Fashioned Apple Crisp
- Vanilla Banana Berry Risotto
- Tropical Banana Bliss
Jude has been noshing on the Simple Purees, and has really enjoyed the Juicy Pear and Garden Greens, which contains broccoli and spinach, which has been helpful with Jude's pooping issues. He has some problems with digestion, including spitting up, but this flavor in particular did well both going down and coming out. :).
Baby Gourmet is seriously good stuff; even I liked the taste. I think it's great that the blends are similar to what adults might eat, which hopefully would help your baby develop a taste for good, healthy foods. And the best part is that it's organic.
As much as I prefer Baby Gourmet's flavors to other organic brands, I do think compared to others, it's a little pricier. However at 4.5 ounces, these pouches are larger than most that I come across.
Also, in my area, it's hard to find in grocery stores, however I did see on their website that our local Walmart carries it, which I'll have to check out. You can also find it on Amazon.com as well as other online retailers, many with free shipping.
You can find out more about Baby Gourmet via their Facebook fan page and Twitter accounts, as well as on their website.
To Enter
Visit Baby Gourmet and leave a comment here naming which flavor sounds most appealing to you and your baby.
Extra Entries (you must complete the first mandatory entry before doing the extras. Also, leave a separate comment for each one):
~Subscribe to my updates
~If you're a Fan of Katydid and Kid on Facebook leave a comment letting me know
~If you're a Fan Baby Gourmet on Facebook, let me know
~Follow @BabyGourmet on Twitter and leave me your Twitter handle
~Follow @katydidandkid and tweet this giveaway, leaving a link to your tweet in the comments. You can tweet once per day (leave a comment each day). You can copy and paste my tweet if you'd like: #WIN an assortment of yummy organic baby food pouches from @BabyGourmet http://goo.gl/fb/JuwjX @Katydidandkid #Giveaway ends 2/12
US Mailing Addresses only, please.
You must do the first entry in order to enter ("I want to win, thanks!" comments will NOT be considered). You will have until Sunday February 12th at 11:59pmEST to enter. The winner will be chosen via random number generator the next day and notified by email.I'll also post the winners on my blog HERE. If I don't hear back from the winner within 24 hours, I'll pick another.
Disclosure: I received sample baby foods from Baby Gourmet for review purposes. All opinions are my own.


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Since the dawn of the Internet, marketers have regarded it as a vast laboratory, launching experiment after experiment to crack the code that generates sales and customer loyalty. Not surprising, most have failed. Consumers adopted digital technology as they themselves saw fit, in the process fundamentally altering the way they make purchasing decisions.1 Companies that understand this evolution are now carefully moving digital interactivity toward the center of their marketing strategies, rethinking their priorities and budgets, and substantially reshaping their processes and skills.
Through our work with dozens of companies navigating this shifting landscape, we have found that the most successful digital marketers focus on managing four core sources of value as they increase the percentage of marketing and channel spending that is directed to digital activities. First, they coordinate their activities to engage the consumer throughout an increasingly digital purchase journey. Second, they harness interest in their brands by syndicating content that empowers the consumer to build his or her own marketing identity and, in the process, to serve as a brand ambassador. Third, they recognize the need to think like a large-scale multimedia publisher as they manage a staggering increase in the content they create to support products, segments, channels, and promotions. Finally, these marketers strategically plot how to gather and use the plethora of digital data now available.
The digital-marketing difference
At the simplest level, we've always known that consumers tend to go through a multistage journey as they make purchasing decisions. Yet most companies still concentrate marketing resources on only two stages: brand marketing up front to woo consumers when they first consider products, and promotions at the final point of sale to sway them as they are about to make a purchase.
Digital technology is changing all that. Consumers who used to seek out family and friends for word-of-mouth product recommendations now read online reviews, compare features and prices on Web sites, and discuss options via social-networking sites. This information flow not only empowers consumers but also allows marketing departments to be part of the conversation consumers have as they actively learn about product categories and evaluate choices. In fact, both business-to-consumer (B2C) and business-to-business (B2B) purchasers increasingly want marketers to help them make smart decisions. They just don't want to feel subjected to the hard sell—they expect marketers to engage them, not dictate to them.
Moving from a one-way, company-driven sales mentality to a two-way relationship with consumers requires core changes in the way marketers do business (see sidebar, "Digital marketing for the C-suite"). While some of them have adjusted effectively, most simply tried everything that came to mind, because they weren't sure what would work. Companies have explored digital-marketing vehicles such as video ads, sponsored content, and online promotions. New forms of targeted online ad delivery have emerged. Web sites have been overhauled, and microsites for specific products or promotions have multiplied. Companies are buying thousands of search terms across their lines of business, and new agencies keep popping up to serve marketers' increasingly keen desire for innovative content, user tools, or social experimentation. While these initiatives usually make sense, their implementation often doesn't: most companies merely add them to their other operations and thus stretch their organizations financially and operationally. In our experience, companies must thoughtfully integrate such initiatives by focusing on four core sources of value.
Orchestrate an integrated consumer experience
Whether by receiving marketing e-mails, searching for products online, or using mobile devices to find retail coupons, customers today continually interact with brands as they move closer to making purchasing decisions. Yet completely different parts of an organization manage most such contacts. Digital channels can unify that experience and prevent the leakage of opportunity. Across a range of B2C and B2B clients, we've seen companies accelerate revenue growth by tightening the coordination of the end-to-end experience (Exhibit 1). These increases represent the cumulative impact of capturing more online traffic, engaging consumers effectively, raising sales conversion rates, and then deepening bonds with the brand after sales are made.
Coordinating the experience
To be sure, it's not easy to coordinate content across the entire consumer experience, but the waste from failing to do so ought to be even harder to face. When done right, television commercials should at the very least inspire keywords for consumers to search. Great search positioning should offer easy-to-find Web links to specific offers being promoted in other media. Links should go deep into specific places to help consumers learn about and buy products. Retailer sites should show the same product with the same image, rich descriptions, and inventory availability. And all of these images and messages should be consistent.
Similar rigor is required to ensure that marketing investments are proportional to the influence they may have on a prospective customer's purchasing decision. Consider the global consumer products company that traditionally relied on mass-media campaigns when launching new products. Because the brand was already well known, the campaigns failed to increase actual sales: the company was spending a disproportionate percentage of its marketing budget on advertising that consumers were largely ignoring.
The company realized that a big shift was needed—one that would likely ripple through much of its budgeting process, organizational structure, and agency lineup. It moved its spending to efforts toward influencing consumers as they actually evaluated products: by increasing its presence in stores and online, improving its search engine positioning, developing content for retailers' Web sites, and cultivating recommendations from important online influencers, such as bloggers. Traditional media spending fell, and advertising agency budgets shifted toward online content development. As a result, the company doubled its rate of consideration as a top-three brand, almost tripled the rate of recommendations by salespeople in stores, and increased its market share.
Inspire customers to help you stretch your marketing budget
Traditional marketers spend about 60 percent of their budgets on "working media" (or paid placement), 20 percent on creating content, and the balance on employees and agencies. Digital channels, with their social nature, reverse these economics, focusing on a smaller core of engaged people who can spread positive impressions, or simply share information, with a broader audience. Active digital marketers tend to devote about 30 percent of their marketing budgets to paid media and 50 percent to content. Customers do more of the heavy lifting as they decide what to look at, play with content, and forward it to their online communities. We have found that by making the right investments, active digital marketers can spend significantly less on marketing as a percentage of sales, with little to no deterioration in performance.
Allowing consumers to make brands their own inevitably raises concerns among companies that are fearful of losing control over brands. The key is to strike a balance between retaining control and creating opportunities for consumers to embrace your content. One prominent example is American Express's Members Project. Created to help consumers promote their favorite causes, the initiative offered $5 million to the nonprofit group that garnered the most vociferous support.
Consumer engagement was captured through a central Web site that offered tools for creating blogs about causes, widgets to distribute so that larger groups could show their affiliation, and a central system where members could rank causes. Despite very limited paid media (some banner ads, search, and e-mail), AmEx magnified its exposure through heavy interest from news sites and even traditional TV coverage. Celebrities became involved, placing widgets for their favorite causes on personal sites or Facebook pages. In short, this initiative generated an explosive viral campaign that made it one of AmEx's most successful brand-building efforts, at little cost for paid media.
Adopt a publisher's discipline to curb costs
Supporting the consumer's decision journey requires a vast and growing range of content—well beyond advertisements. As companies chase digital opportunities, most have slowly but steadily begun publishing everything from static content, such as product descriptions, to games and other multimedia. Marketers are syndicating content and applications to flow across the sites and mobile platforms of other organizations and people. Content is increasingly being pulled on demand by consumers (who, for example, subscribe to alerts or become "fans" on Facebook) or is tailored to their preferences (determined through their past behavior), the context of an interaction, or the time of day. Most companies have now essentially become publishers, with a more complex set of cost and quality concerns, yet continue to behave like simple advertisers (Exhibit 2).
A disciplined content supply chain
Most marketers, failing to adopt the discipline of a multimedia publisher, don't realize that deep within their operations, they are facing rapidly escalating production costs, unnecessary duplication, inconsistent quality of content, and second-rate interactions with customers. One global B2B software provider, for example, produced a growing amount of content—from advertising to cost-of-ownership analytic tools to sales support materials to instruction manuals—for each of its products in every geography, all tailored to different types of audiences and for different online placements. Obsolete content persisted across the Web. Much useful content was poorly tagged or not well linked to related content, making it hard for consumers to find. Product descriptions on the company's own Web site, for instance, were often different from descriptions of the same products on a distributor's site. Finally, budgets for content creation were buried across business units, and no one had a clear sense of how to pare down the amount of content or raise it to a consistent standard.
The software company's solution was to adopt a comprehensive, portfolio-based view of its content with a view to streamlining production costs, making its content more reusable, and finding new ways to improve the experience that the content delivered. It dug into activities across the enterprise to calculate its total publishing costs and understand the spread of its multimedia publishing presence. Then it began rationalizing the system. New processes were implemented and a new organization created to coordinate, edit, and manage the content. Performance measures tracked how well the content drove sales. A central warehouse stored reusable core content objects, such as product descriptions. Salespeople and users received automatic notifications of product updates, tailored to their specific needs. Databases and analytics were created to better target the right content to the right consumers at the right time, so material was surgically placed to maximize impact.
Switching perspectives in this way—from that of a traditional advertiser to that of a tightly disciplined, personalized publisher—helped the company cut its operating costs by tens of millions of dollars a year. Its Web site generated dramatically more sales leads than it had before, by offering more timely, personalized, and useful content. The software company's salespeople felt more confident about directing customers to use the Web for research and support during the buying process. By improving the customer experience, the new approach improved efficiency and raised returns on assets and on investment.
Use intelligence wisely to drive performance
When a prospective customer actively evaluates product options, the right message is needed immediately, in the right location. When online conversations start to trash your brand, no response can be fast enough. When you need to optimize your search and other media spending on ever-faster cycles—eventually daily—there's no time to waste. One telecom provider, for example, manages more than 40,000 search terms, has developed dozens of algorithms to identify and reach relevant consumers, and has a war room to spot and react to online complaints or rumors. The ability to mobilize in that way requires smart investments in data tools, a group of skilled analysts, and flexible processes that can facilitate rapid action. What isn't required is a multipage performance report, pondered at a meeting several days later, that substitutes for action.
Savvy digital marketers are mastering intelligence-gathering tools and processes that analyze what customers are seeing, by examining positions in search results or coverage on key retail sites. These marketers explain what consumers are doing, by analyzing their online behavior, and interpret what they are saying, by mining online discussions and soliciting ongoing feedback. Such intelligence, the lifeblood of digital leadership, disseminates insights throughout an organization to drive ongoing optimization and promotes the personalization needed to help consumers feel that a brand is their own (Exhibit 3).
The right mix
Marketers need the ability to assess and utilize intelligence in real time to drive performance by using it. Dell, for example, has a full-time team that monitors its IdeaStorm discussion boards and rapidly responds to posts. Packaged-goods companies are starting to manage thousands of search terms on a daily basis, not only optimizing what they spend but also looking for the keywords customers are using in association with their brands. One auto company tracks the volume of people using car configuration tools on its Web site as a way to forecast sales and tweak production. For these companies, such insights flow directly into operations. Unfortunately, that tight linkage between insight and action is rare.
We have found, for instance, that few marketing or sales executives can name three key insights, derived from their online analyses in the past month, that they acted upon to generate value. Activating a company's intelligence goes beyond hiring statistical analysts, building dashboards, and writing reports. Marketers must prioritize what to measure, as well as assign a cross-functional team to analyze the data generated. Then they must have clear processes to act upon insights, track results, and follow up with action.
Taken together, these changes force companies to step back from tactical, day-to-day execution and take a more strategic view of where to invest and make changes. Companies often find that they must enhance their technology infrastructure, expand analytic skills, adjust organizational structures across business unit boundaries, and build processes that impose a new operational discipline. Tough decisions need to be made, such as who takes the lead in developing a new-product launch plan; how budgets for content creation are reallocated across global, regional, and local groups; and how to rebalance the roles of traditional media and digital agencies. Technology and marketing functions need to work together more closely, with clear service-level agreements from IT to maintain adequate support for much more information-intensive marketing operations.
Marketing departments will justifiably demand more resources, but those should come at a price: higher accountability for sales, innovation, and operational efficiency. Business line executives should demand better visibility into metrics about digital delivery and greater clarity about how marketing plans will directly improve performance. In return, marketers will drive value as their brands cease to be mere names and instead become central to helping customers get what they want.
Hitting the reset button on marketing begins by accepting a new perspective on what marketing needs to accomplish. It requires marketing executives to step up to a broader, cross-functional coordination role, armed with deep insights about the decision journey consumers are undertaking and the tools needed to guide it.


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Books & Reading Flowers SVG Bundle
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Section 29
Revelation given through Joseph Smith the Prophet, in the presence of six elders, at Fayette, New York, September 1830. This revelation was given some days prior to the conference, beginning September 26, 1830.
1–8, Christ gathers His elect; 9–11, His coming ushers in the Millennium; 12–13, The Twelve will judge all Israel; 14–21, Signs, plagues, and desolations will precede the Second Coming; 22–28, The last resurrection and final judgment follow the Millennium; 29–35, All things are spiritual unto the Lord; 36–39, The devil and his hosts were cast out of heaven to tempt man; 40–45, The Fall and Atonement bring salvation; 46–50, Little children are redeemed through the Atonement.
1 Listen to the voice of Jesus Christ, your Redeemer, the Great aI Am, whose arm of bmercy hath catoned for your sins;
2 Who will agather his people even as a hen gathereth her chickens under her wings, even as many as will hearken to my voice and bhumble themselves before me, and call upon me in mighty prayer.
3 Behold, verily, verily, I say unto you, that at this time your asins are bforgiven you, therefore ye receive these things; but remember to sin no more, lest perils shall come upon you.
4 Verily, I say unto you that ye are chosen out of the world to declare my gospel with the sound of rejoicing, as with the avoice of a trump.
5 Lift up your hearts and be aglad, for I am in your bmidst, and am your cadvocate with the Father; and it is his good will to give you the dkingdom.
6 And, as it is written—Whatsoever ye shall aask in bfaith, being cunited in prayer according to my command, ye shall receive.
7 And ye are called to bring to pass the agathering of mine belect; for mine elect chear my voice and dharden not their ehearts;
8 Wherefore the decree hath gone forth from the Father that they shall be agathered in unto one place upon the face of this land, to bprepare their hearts and be prepared in all things against the day when ctribulation and desolation are sent forth upon the wicked.
9 For the hour is nigh and the aday soon at hand when the earth is ripe; and all the bproud and they that do wickedly shall be as cstubble; and I will dburn them up, saith the Lord of Hosts, that wickedness shall not be upon the earth;
10 For the hour is nigh, and that which was aspoken by mine bapostles must be fulfilled; for as they spoke so shall it come to pass;
11 For I will reveal amyself from heaven with power and great glory, with all the bhosts thereof, and cdwell in drighteousness with men on earth a ethousand years, and the wicked shall not stand.
12 And again, verily, verily, I say unto you, and it hath gone forth in a firm decree, by the will of the Father, that mine aapostles, the Twelve which were with me in my ministry at Jerusalem, shall stand at my right hand at the day of my coming in a pillar of bfire, being clothed with robes of righteousness, with crowns upon their heads, in cglory even as I am, to djudge the whole house of Israel, even as many as have loved me and kept my commandments, and none else.
13 For a atrump shall sound both long and loud, even as upon Mount Sinai, and all the bearth shall quake, and they shall ccome forth—yea, even the ddead which died in me, to receive a ecrown of righteousness, and to be clothed upon, feven as I am, to be with me, that we may be one.
14 But, behold, I say unto you that before this great aday shall come the bsun shall be cdarkened, and the moon shall be turned into blood, and the stars shall fall from heaven, and there shall be greater dsigns in heaven above and in the earth beneath;
15 And there shall be weeping and awailing among the hosts of men;
16 And there shall be a great ahailstorm sent forth to destroy the bcrops of the earth.
17 And it shall come to pass, because of the wickedness of the world, that I will take avengeance upon the bwicked, for they will not repent; for the ccup of mine dindignation is full; for behold, my eblood shall not fcleanse them if they hear me not.
18 Wherefore, I the Lord God will send forth aflies upon the face of the earth, which shall take hold of the inhabitants thereof, and shall eat their flesh, and shall cause maggots to come in upon them;
19 And their tongues shall be stayed that they shall not autter against me; and their flesh shall fall from off their bones, and their eyes from their sockets;
20 And it shall come to pass that the abeasts of the forest and the fowls of the air shall devour them up.
21 And the great and aabominable church, which is the bwhore of all the earth, shall be cast down by cdevouring fire, according as it is spoken by the mouth of Ezekiel the prophet, who spoke of these things, which have not come to pass but surely dmust, as I live, for eabominations shall not reign.
22 And again, verily, verily, I say unto you that when the athousand years are ended, and men again begin to deny their God, then will I spare the earth but for a blittle season;
23 And the aend shall come, and the heaven and the earth shall be consumed and bpass away, and there shall be a new heaven and a cnew earth.
24 For all aold things shall bpass away, and all things shall become new, even the heaven and the earth, and all the fulness thereof, both men and cbeasts, the fowls of the air, and the fishes of the sea;
25 And not one ahair, neither mote, shall be lost, for it is the bworkmanship of mine hand.
26 But, behold, verily I say unto you, before the earth shall pass away, aMichael, mine archangel, shall sound his btrump, and then shall all the dead cawake, for their graves shall be opened, and they shall dcome forth—yea, even all.
27 And the arighteous shall be gathered on my bright hand unto eternal life; and the wicked on my left hand will I be ashamed to own before the Father;
28 Wherefore I will say unto them—aDepart from me, ye cursed, into everlasting bfire, prepared for the cdevil and his angels.
29 And now, behold, I say unto you, never at any time have I declared from mine own mouth that they should return, for awhere I am they cannot come, for they have no power.
30 But remember that all my judgments are not given unto men; and as the words have gone forth out of my mouth even so shall they be fulfilled, that the afirst shall be last, and that the last shall be first in all things whatsoever I have created by the word of my power, which is the power of my bSpirit.
31 For by the power of my Spirit acreated I them; yea, all things both bspiritual and temporal—
32 aFirst bspiritual, secondly temporal, which is the beginning of my work; and again, first temporal, and secondly spiritual, which is the last of my work—
33 aSpeaking unto you that you may naturally understand; but unto myself my works have no bend, neither beginning; but it is given unto you that ye may understand, because ye have asked it of me and are agreed.
34 Wherefore, verily I say unto you that all things unto me are spiritual, and not at any time have I given unto you a alaw which was btemporal; neither any man, nor the children of men; neither Adam, your father, whom I created.
35 Behold, I gave unto him that he should be an aagent unto himself; and I gave unto him commandment, but no temporal commandment gave I unto him, for my bcommandments are cspiritual; they are not natural nor temporal, neither carnal nor sensual.
36 And it came to pass that Adam, being tempted of the adevil—for, behold, the bdevil was before Adam, for he crebelled against me, saying, Give me thine dhonor, which is my epower; and also a fthird part of the ghosts of heaven turned he away from me because of their hagency;
37 And they were thrust down, and thus came the adevil and his bangels;
38 And, behold, there is a place aprepared for them from the beginning, which place is bhell.
39 And it must needs be that the adevil should btempt the children of men, or they could not be cagents unto themselves; for if they never should have dbitter they could not know the sweet—
40 Wherefore, it came to pass that the devil tempted Adam, and he partook of the forbidden afruit and btransgressed the commandment, wherein he became csubject to the will of the devil, because he yielded unto temptation.
41 Wherefore, I, the Lord God, caused that he should be acast out from the Garden of bEden, from my presence, because of his transgression, wherein he became cspiritually ddead, which is the first death, even that same death which is the last edeath, which is spiritual, which shall be pronounced upon the wicked when I shall say: Depart, ye fcursed.
42 But, behold, I say unto you that I, the Lord God, gave unto Adam and unto his seed, that they should not adie as to the temporal death, until I, the Lord God, should send forth bangels to declare unto them crepentance and dredemption, through faith on the name of mine eOnly Begotten Son.
43 And thus did I, the Lord God, appoint unto man the days of his aprobation—that by his bnatural death he might be craised in dimmortality unto eternal life, even as many as would believe;
44 And they that believe not unto eternal adamnation; for they cannot be redeemed from their spiritual bfall, because they repent not;
45 For they love darkness rather than light, and their adeeds are evil, and they receive their bwages of cwhom they list to obey.
46 But behold, I say unto you, that little achildren are bredeemed from the foundation of the world through mine Only Begotten;
47 Wherefore, they cannot asin, for power is not given unto Satan to btempt little children, until they cbegin to become daccountable before me;
48 For it is given unto them even as I will, according to mine own apleasure, that great things may be required at the hand of their bfathers.
49 And, again, I say unto you, that whoso having knowledge, have I not commanded to arepent?
50 And he that hath no aunderstanding, it remaineth in me to do according as it is written. And now I declare no more unto you at this time. Amen.


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The September 2010 Daring Bakers' challenge was hosted by Mandy of "What the Fruitcake?!" who challenged everyone to make "Decorated Sugar Cookies" based on recipes from Peggy Porschen and The Joy of Baking.
Another short month has gone by and once again I have failed to follow my promise to bake my Daring Bakers' challenge at least two weeks before the deadline. Instead of making my recipes calmly and without being stressed by time I prefer to start thinking about it at the very last minute and panicking because I haven't bought all the ingredients as well as the ustensils needed and I realize that the trial is in fact a lot less simple than I imagined it to be...
Mostly I overestimate the quantity of work needed in order to make whatever baked good is asked for us to create and I generally freak out thinking that the challenge is far too complicated for me when in fact it is not the case. This time though I thought to myself "that challenge is damn too simple to be true". Oh, how wrong was I to assume that!
I believed that it would be an effortless task to make those "Decorated Sugar Cookies". By thinking so I forgot that I hate anything that is linked to pastry decorating and fear that kind of activity. I am not too skilled in that area as I am a total beginner and have clumsy fingers. In theory it sounded good, but in reality it was quite the opposite.
The cookies were a no brainer to prepare (a straight forward and basic job), but on the other hand decorating them felt like a real torture due to lack of material (in Switzerland such items like powdered food color and good piping nozzles are rare and quasi-inexistent - I wish I lived in the US or the UK) and experience in that domain. It took me about 4 hours to decorate my cookies. After having been very tense (trying to concentrate) and having not sat down during the whole process I felt totally drained and knackered. In the evening I fell in bed like a dead corpse and slept like a grizzly so much I was tired!
Anyway, I was determined to not let myself get taken over by my stress or influenced by bad constalletations. I refused to call it a day no matter how difficult the job was going to be. I wanted to succeed and offer no fugly cookies. And I must admit that even if my "Decorated Sugar Cookies" are far from being perfect they nonetheless look pretty good and presentable ("not bad" as my Pop would have said).
The theme of my cookies is "colorfulness", "glitter", "joy" and "flightiness". In difficult times and with the psychological effect the change of season has on us it is always good to be in high spirits. We all need a little craziness, glee and humor in our existence, something that brings us to life and makes us forget about our daily chores, misfortune and trials. We should not get caught up in the gloominess of this world we live in and in the swirls of negativity. Positivity is what keeps us going and not feeling totally hopless...
I wish to thank Mandy for having chosen that awesome challenge. Thanks to her I have discovered that I am not such a bad cookie decorator and that I even have a certain hidden artistic side to my personality. Now, I am really looking forward to developping my decorating skills in the near future!"Mirth is like a flash of lightning, that breaks through a gloom of clouds, and glitters for a moment; cheerfulness keeps up a kind of daylight in the mind, and fills it with a steady and perpetual serenity."
- Joseph Addison, English essayist, poet, playwright and politician
~ Decorated Sugar Cookies ~
Preparation Time:
30 minutes: Making dough & rolling
1 hour min: Refrigeration
8-15 minutes: Baking per tray depending on size of cookies
Equipment Required:
- Parchment paper
- Rolling pin
- 5mm guide sticks (optional)
- Cookie cutters or sharp knife
- Baking trays
- Wire cooling rack
- Spatulas
- Mixing bowls
- Measuring cups/spoons or weighing scale
- Sieve
- Icing bags / Parchment Cones
- Sizes 1 to 5 plain icing tips (2 and 4 being the most common to use)
- Star icing tips (optional)
- Couplers (optional)
- Toothpicks
- Elastic bands
Makes Approximately 36x 10cm (4inch) Cookies.
200g (7oz/1/2 Cup + 6 Tbs) Unsalted butter, at room temperature
400g (14oz/3 Cups + 3 Tbs) All purpose flour (plain flour)
200g (7oz/1 Cup) Caster sugar (superfine sugar)
1 Large egg, lightly beaten (63g)
5ml (1 Tsp) Pure vanilla extract (or seeds from 1 vanilla bean)
1. Cream together the butter, sugar and any flavourings you're using. Beat until just becoming creamy in texture.
Tip: Don't over mix otherwise you'll incorporate too much air and the cookies will spread during baking, losing their shape.
2 Beat in the egg until well combined, make sure to scrape down the sides of the bowl. Add the sifted flour and mix on low until a non sticky dough forms.
Tip: I don't have a stand mixer so I find it easier to switch to dough hooks at this stage to avoid flour flying everywhere.
3. Knead into a ball and divide into 2 or 3 pieces.
4. Roll out each portion between parchment paper to a thickness of about 5mm (1/5 inch/0.2 inch).
5. Refrigerate for a minimum of 30mins.
Tip: Recipes commonly just wrap the whole ball of dough in clingwrap and then refrigerate it for an hour or overnight, but by rolling the dough between parchment, this shortens the chilling time and then it's also been rolled out while still soft making it easier and quicker.
6. Once chilled, peel off parchment and place dough on a lightly floured surface.
7. Cut out shapes with cookie cutters or a sharp knife.
8. Arrange shapes on parchment lined baking sheets and refrigerate for another 30mins to an hour. Tip: It's very important you chill them again otherwise they'll spread while baking.
9. Re-roll scraps and follow the above process until all scraps are used up.
10. Preheat oven to 180°C (160°C Fan Assisted/350°F/Gas Mark 4).
11. Bake until golden around the edges, about 8-15mins depending on the size of the cookies. Tip: Bake same sized cookies together otherwise mixing smaller with larg er cookies could result in some cookies being baked before others are done.
Rotate baking sheets half way through baking if your oven bakes unevenly.
12. Leave to cool on cooling racks.
13. Once completely cooled, decorate as desired.
Tip: If wrapped in tinfoil/cling wrap or kept in airtight containers in a cool place, un-decorated cookies can last up to a month.
315g - 375g (11oz – 13oz/2 1/2 - 3 Cups) Icing sugar, unsifted
2 Large egg whites
10ml (2 Tsp) Lemon juice
5ml (1 Tsp) Almond extract, optional
1. Beat egg whites with lemon juice until combined.
Tip: It's important that the bowls/spoons/spatulas and beaters you use are thoroughly cleaned and grease free.
2. Sift the icing sugar to remove lumps and add it to the egg whites.
Tip: I've listed 2 amounts of icing sugar, the lesser amount is good for a flooding consistency, and the larger amount is for outlining, but you can add even more for a much thicker consistency good for writing. If you add too much icing sugar or would like to make a thinner consistency, add very small amounts of water, a few drops at a time, until you reach the consistency you need.
3. Beat on low until combined and smooth.
4. Use immediately or keep in an airtight container.
Tip: Royal Icing starts to harden as soon as it's in contact with air so make sure to cover containers with plastic wrap while not in use.
"Flooding" a cookie is a technique used when covering a cookie with Royal Icing.
1. You outline the area you want to flood which helps create a dam.
2. Then fill or flood inside the area you've outlined.
What You'll Need:
- Piping bags / Parchment Cones / Ziplock Bags
- Elastic bands
- Piping tips (between sizes 1 & 5)
- Couplers
- Glasses (handy for standing your piping bags in)
- Clean clothes, dry & damp
- Toothpicks
- Gel or paste food colouring
The most important thing when it comes to decorating with Royal Icing is the consistency. There are two ways of flooding your cookies. Some like to do the outline with a thicker icing and then flood with a thinner icing. Some like to use the same icing to do both which saves time and you don't have to have two different piping bags for each colour you're using.
The Same Consistency Method:
1. Mix your royal icing according to the recipe/instructions.
2. Drag a knife through the surface of the Royal Icing and count to 10.
3. If the surface becomes smooth between 5 & 10 seconds, the icing is at the correct consistency. Tip: If your icing is too thick, thin it by adding a few drops of water. Mix, do the 10 second test, then if it's still too thick, add a few more drops of water, repeat, etc. To thicken your icing, add small amounts of icing sugar until thick enough for the 10 second test.
Two Different Consistencies Method:
1. Mix your royal icing according to the recipe/instructions.
2. Separate into 2 different bowls, one lot of icing for outlining, the other for flooding.
3. For the outlining icing, drag a knife through the surface of the Royal Icing.
4. If the surface becomes smooth at around 10 seconds, the icing is at the correct consistency. Tip: If your icing is too thick, thin it by adding a few drops of water. Mix, count to 10 seconds, then if it's still too thick, add a few more drops of water, repeat, etc. To thicken your icing, add small amounts of icing sugar until thick enough for the 10 second test.
5. For the flooding/filling icing, drag a knife through the surface of the Royal Icing.
6. If the surface becomes smooth at around 3-4 seconds, the icing is at the correct consistency. Tip: If your icing is too thick, thin it by adding a few drops of water. Mix, count to 3-4 seconds, then if it's still too thick, add a few more drops of water, repeat, etc. To thicken your icing, add small amounts of icing sugar until thick enough for the 3-4 second test.
1. Separate Royal Icing into separate bowls for each colour you plan on using.
Tip: Make sure to cover the bowls with cling film or a damp cloth to prevent the top from setting and then making lumps.
2. Using a toothpick, add gel or paste colouring to each bowl and mix thoroughly until desired colour is reached.
Tip: You can use liquid food colouring but you might not be able to get the desired strength of colour, liquid colouring will also thin out the icing so you'll need to add more icing sugar to thicken it again.
Prepping and Filling Your Bag:
1. Attach your icing tips to the piping bags using couplers.
Tip: You don't need to use a coupler but it makes it easier if you want to change tip sizes.
A size 1 tip is best for doing intricate details. A size 2 tip is good for some details and outlining. Fill or flood with sizes 2 – 5.
You don't need a piping bag, you can use a parchment cone or ziplock bag with a tiny bit snipped off the corner. I would however recommend getting a piping set if you don't have one as it will be much easier and more precise.
2. Stand the piping bags in glasses with the tops of the bags folded over the top of the glass.
3. Fill your icing bags with each coloured icing.
4. Tie the ends of the piping bags with elastic bands.
Decorating: Outlining:
1. Fit the piping bag with a size 2 or 3 tip.
Tip: Or snip a very small bit of the corner off of a parchment cone or Ziploc bag.
2. Hold the piping bag at a 45 degree angle above the cookie where you want to start the outline. 3. Gently squeeze the piping bag and start moving in the direction you want to outline the cookie.
4. Start lifting the piping bag away from the cookie so that the flow of icing falls onto the cookie, making it an even and neater outline.
5. As you start to reach the beginning of the outline, bring the piping tip closer to the surface of the cookie to meet the start of the icing outline.
Tip: If you're doing an intricate cookie, like a snow flake, you won't be able to lift the tip as far away from the cookie.
6. If you're doing a different colour border, eg a black border, let the outline dry before flooding. If using the same colour for the outline as you're flooding with, begin flooding after doing the outline.
Decorating - Flooding:
1. Fit the piping bag with a size 2-5 tip, the bigger the area being filled, the bigger the tip.
Tip: Or cut slightly more off the corner of a Ziploc bag to create a slightly larger opening. • Quickly zigzag back and forth over the area you want to fill.
You need to be quick when flooding the cookie so don't worry too much if it's not filled in neatly.
2. Using a toothpick or clean paintbrush, push the icing around into the gaps that are still remaining.
3. Either pick up the cookie and tip it from side to side to even out the filling, or lightly bang the cookie down on your kitchen counter.
Decorating - Melding Colours:
1. If you would like to add lines or dots to the base colour that you flooded the cookie with so that they meld and dry as a smooth surface, you need to add the lines/dots/patterns as quickly as possible after flooding and smoothing the surface of the cookie.
Tip: Make sure to have all the colours you're planning on using ready and close by so that you can switch between colours quickly.
2. Simply pipe other colours onto the flooded surface in patterns or lines which you can either leave as that or then drag a toothpick through to make marbling patterns.
Decorating - On top of flooding:
1. If you'd like to do other patterns/outlines or writing on top of the flooded surface so that they are raised above the flooded background, simply allow the icing to dry, preferably over night.
2. Fit the piping bag with tip sizes 1-3.
3. Pipe patterns or write on top of the dry icing.
Tip: For writing, the consistency of your icing should be thicker rather than thinner, drag a knife through your icing and when the surface smoothes around 12-15 seconds, the consistency is correct.
Once fully decorated, allow cookies to dry for 24 hours in a cool and dry area.
• Stack cookies in an airtight container, from largest cookies at the bottom, to smallest and more intricate at the top, with parchment or wax free paper in between the layers.
• Store in a cool and dry area with the container's lid firmly sealed.
• Will last for about a month if stored this way.
• Keep a damp cloth handy while decorating your cookies so that if you're switching between different icing bags, you can keep the tips covered with the damp cloth so that the icing doesn't dry and clog them.
• If your icing tips do clog, use a toothpick or pin to unclog them.
• Always pipe a little bit of royal icing onto a board/paper towel before you begin to make sure there are no air bubbles.
• Remember to always cover bowls containing royal icing wither cling wrap, a damp cloth or sealable lid so that the surface doesn't dry.
• Don't store anything decorated with royal icing in the fridge otherwise the royal icing will become tacky.
C'est pourquoi je vous suggère de vous rendre sur le blog mentionné ci-dessous. Vous y trouverez cette recette en version française.
Chez Isa de "Les Gourmandises d'Isa" (Canada)
Chez Vibi de "La Casserole Carrée" (Canada)


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Seven of Cups Tarot Card Meanings
Allow yourself to daydream, for dreams give you creative ideas and solutions and produce wonderful results.
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What does the Seven of Cups Tarot card mean?
Learn the meaning of the Seven of Cups Tarot card in under a minute!
Seven of Cups Upright Meaning
The Seven of this suit typically refers to works of the imagination, the use of dream and vision to invent a future different than the life one is currently living. This card reminds us that our outcomes are not set in stone.
We can raise our hopes and expectations and upgrade our results. Do not be fooled by the title Fantasy which this card is sometimes given -- this card indicates the truly magical quality of awakened imagination.
Seven of Cups Reversed Meaning
The Seven of Cups reversed reminds you to reawaken to playfulness, joy and curiosity. Perhaps a lack of purpose is having a deadening effect. It's almost as if it is saying that you have forgotten how to dream. As a result, mind and imagination can become dry as a desert where only the harsh light of material reality can penetrate. In such a case, there is no golden glow, there is no higher purpose or magic spark.
This is a state of mind that no one should tolerate for long. Find something that restimulates your endorphins -- whether taking a long walk and breathing deep, buying a bouquet of roses and lilies for your kitchen table, or making contact (perhaps through art or meditation) with something good, true and beautiful. Take that step immediately and relieve yourself of the deadening flatness.
Seven of Cups Advice Position
The Seven of Cups in this position advises that you relax your mind and open to the dreams and imaginings your inner child loves to entertain. Allow yourself to imagine a truly positive outcome for this situation. Perform an exercise in creative visualization by relaxing your guard and letting go of your fears.
As the dreamscape unfolds, your electro-magnetic chemistry is stimulated to a point of achieving greater confidence in yourself and in what you are doing. Even if it's only a temporary break from your fears, this is a helpful exercise because it gives your psyche and body a dose of unlimited thinking and optimism. Think positively -- the results could truly be amazing.


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Austin Frakt, PhD, is co-Editor-in-Chief of The Incidental Economist. His day job is Associate Director of the Partnered Evidence-based Policy Resource Center at the Boston VA Healthcare System, U.S. Department of Veterans Affairs. He is also a Professor with the Department of Health Law, Policy and Management at the Boston University's School of Public Health, a Principal Research Scientist with the Department of Health Policy and Management at the Harvard T.H. Chan School of Public Health, and Editor-in-Chief of the journal Health Services Research.
Work posted here under copyright © of the authors • Details on the Site Policies page


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Chapter 25
Lamanite aggressions spread—The seed of the priests of Noah perish as Abinadi prophesied—Many Lamanites are converted and join the people of Anti-Nephi-Lehi—They believe in Christ and keep the law of Moses. About 90–77 B.C.
1 And behold, now it came to pass that those Lamanites were more angry because they had slain their brethren; therefore they swore vengeance upon the Nephites; and they did ano more attempt to slay the people of bAnti-Nephi-Lehi at that time.
2 But they took their armies and went over into the borders of the land of Zarahemla, and fell upon the people who were in the land of Ammonihah and adestroyed them.
3 And after that, they had amany battles with the Nephites, in the which they were driven and slain.
4 And among the Lamanites who were slain were almost all the aseed of Amulon and his brethren, who were the priests of Noah, and they were slain by the hands of the Nephites;
5 And the remainder, having fled into the east wilderness, and having usurped the power and aauthority over the Lamanites, caused that many of the Lamanites should bperish by fire because of their belief—
6 For many of athem, after having suffered much loss and so many afflictions, began to be stirred up in remembrance of the bwords which Aaron and his brethren had preached to them in their land; therefore they began to disbelieve the ctraditions of their fathers, and to believe in the Lord, and that he gave great power unto the Nephites; and thus there were many of them converted in the wilderness.
7 And it came to pass that those rulers who were the remnant of the children of aAmulon caused that they should be put to bdeath, yea, all those that believed in these things.
8 Now this martyrdom caused that many of their brethren should be stirred up to anger; and there began to be contention in the wilderness; and the Lamanites began to ahunt the seed of Amulon and his brethren and began to slay them; and they fled into the east wilderness.
9 And behold they are hunted at this day by the Lamanites. Thus the words of Abinadi were brought to pass, which he said concerning the seed of the priests who caused that he should suffer death by fire.
10 For he said unto them: What ye shall ado unto me shall be a type of things to come.
11 And now Abinadi was the first that suffered adeath by fire because of his belief in God; now this is what he meant, that many should suffer death by fire, according as he had suffered.
12 And he said unto the priests of Noah that their seed should cause many to be put to death, in the like manner as he was, and that they should be scattered abroad and slain, even as a sheep having no shepherd is driven and slain by wild beasts; and now behold, these words were verified, for they were driven by the Lamanites, and they were hunted, and they were smitten.
13 And it came to pass that when the Lamanites saw that they could not overpower the Nephites they returned again to their own land; and many of them came over to dwell in the land of aIshmael and the land of Nephi, and did join themselves to the people of God, who were the people of bAnti-Nephi-Lehi.
14 And they did also abury their weapons of war, according as their brethren had, and they began to be a righteous people; and they did walk in the ways of the Lord, and did observe to keep his commandments and his statutes.
15 Yea, and they did keep the law of Moses; for it was expedient that they should keep the law of Moses as yet, for it was not all fulfilled. But notwithstanding the alaw of Moses, they did look forward to the coming of Christ, considering that the law of Moses was a btype of his coming, and believing that they must keep those coutward dperformances until the time that he should be revealed unto them.
16 Now they did not suppose that asalvation came by the blaw of Moses; but the law of Moses did serve to strengthen their faith in Christ; and thus they did retain a chope through faith, unto eternal salvation, relying upon the spirit of prophecy, which spake of those things to come.
17 And now behold, Ammon, and Aaron, and Omner, and Himni, and their brethren did rejoice exceedingly, for the success which they had had among the Lamanites, seeing that the Lord had granted unto them according to their aprayers, and that he had also verified his word unto them in every particular.


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ABU DHABI, United Arab Emirates — With Rory McIlroy and Tiger Woods struggling, fifth-ranked Justin Rose and unheralded Jamie Donaldson had 5-under 67s Thursday for a one-shot lead after the opening round of the Abu Dhabi Golf Championship.
McIlroy, playing with new clubs following his multimillion dollar sponsorship deal with Nike, finished with a 75 and risks missing the cut. Woods shot an even-par 72.
Thorbjorn Olesen of Denmark and Pablo Larrazabal of Spain finished one stroke behind the leaders.
McIllroy repeatedly missed fairways, including a shot on his 12th that hit a tree and ended up in a parking lot, leading to one of his two double bogeys. His other came when he muffed a chip in thick rough on his par-3 6th. He also putted poorly, missing a par putt on his 17th and a birdie putt on the 18th.
The top-ranked McIlroy insisted his difficulties had more to do with rusty strokes than the new equipment that he hyped only a few days ago. While he repeatedly slumped after a bad shot or frowned following a missed putt, the 2012 European Tour and U.S. PGA Tour money winner seemed resigned to adjusting to the new Nike clubs.
"When you go out and you've got new stuff, you are going to be a little anxious and hopefully you play well," McIlroy said. "But I guess I can learn from it and move on and go into tomorrow and try and play a bit better. It's about playing yourself into the weekend."
Woods, who was paired with McIlroy, finished a rollercoaster round at par after "grinding it out." The 14-time major winner had four birdies and four bogeys and ended his round by three-putting his 18th for a bogey when he hit the second putt too hard.
"I'm still right there," said the second-ranked Woods, who was five shots behind the leaders. "You know, if I two-putt that last hole I'm in I think 12th or 13th or something like that. There's not a lot of guys going low out there. These fairways are tiny to begin with, but there are a lot of crosswinds."
McIlroy had two double bogeys in a round for the first time since missing the cut last year at the Memorial in May. The 75 is the highest score the two-time major champion had shot at the National course in Abu Dhabi.
Woods can thank his short game and putter for salvaging the round, saving par on several occasions and sinking several long birdie putts. He had three birdies on the last four holes of his front nine. But he lost that momentum on the back nine, when he mishit a tee shot that led to a bogey on 10, and couldn't hole a short par putt on his 11th.
"I put something up there and lost it," Woods said of his bogeys on the back. "I had another chance at 3 to make another bogey in row and made a good save there. That kind of got it going a little bit. But it was tough out there. I didn't hit it that well. On top of that, this wind just magnifies it. You really have to control your ball today."
Rose came into the tournament saying he felt he was closing the gap on world's top two players and he showed it in the first round. He had five of his six birdies on the front nine, sinking a 50-foot birdie putt on 5 and holing a bunker shot on 9 for birdie. He cooled down considerably after that as conditions worsened, saving par on 17 and then just missing a birdie putt on 18 that would have given him the lead.
"That was definitely a great start, shooting 5-under," Rose said. "I knew it was going to be a tough afternoon, and certainly the wind picked up even more on the back nine. And I guess it was a good scoring day for me and obviously I could see that no one else in the afternoon had made any sort of run, so I felt very good about that score."
Rose said it was too early to make much of his lead, even if he did outplay the biggest names in golf.
"I'd be reticent to say I've looked at what they have done and what they have scored and take it and put any value to it really," Rose said. "It's the first round of the year. There's a lot of factors involved, certainly a lot of factors for Rory involved this week.
"That's not his normal preparation with what he's had to obviously encounter the last couple of weeks, I'm sure. What did Tiger shoot, 1 under? Level? That's well within the golf tournament. So for me there's really no surprises there, and from my point of view, just very, very happy with a good start."
The 47th-ranked Donaldson also showed how to master the course's narrow fairways and overcome the windy conditions. He had six birdies — including holing a bunker shot on his 12th — to go along with a bogey.
"Solid start, played some pretty good golf out there," said Donaldson, who was looking for his second European Tour victory. "Obviously 5 under is a great start. I played pretty good in most of the round but there were times when it wasn't quite on, we made some good up and downs. It was a matter of scoring well and keeping the momentum going."
The conditions were less kind to last year's winner Robert Rock, who finished with a 76. He was joined by Europe's new Ryder Cup captain Paul McGinley (76), who also is in danger of missing the cut.


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UPDATE: Congrats to lucky winner #187 - Dana! Thanks for entering everyone - loved reading about all your Christmas memories! Giveaway is now closed.
So a couple weeks ago I mentioned I was participating in 24 Merry Days. Today we're ending this amazing project (all blogs and prizes were coordinated by Audrey!) with an amazing giveaway from not 1 but 2 shops! 1 lucky winner will receive a Kelly Moore Chapel Bag (retail value $229!) in their choice of color and a $75 Marimekko gift set from Huset Shop. (i like Marimekko!) The Kelly Moore bag is amazing, it can be used as a purse or a camera bag!


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World Vision asked me to blog about our trip. This is the piece I wrote for them:
World Vision has been a constant part of our family. When I was little, we always had a sponsored child's photo up on the refrigerator. At 17, I sponsored my own child for the first time. And now, as part of the World Vision Artist Program, I have been working to find sponsors for World Vision children at my ministry events for years. I was thrilled to be able to go and see their work in Dominican Republic just a few weeks ago.
Before we left, we decided to sponsor a new little girl in Dominican Republic so that my husband, Nathan, and I could meet her while we were down there. Her name is Melandia. We got her picture folder, and wondered who she really was? It's so easy to see all the pictures and think of needy children as a big group or a problem to be fixed, but they are not – they are individuals, children just like mine, with their own dreams and gifts and potential to make a difference in the world. We were so looking forward to meeting her!
Before we got to Melandia's neighborhood, we got to see several of the programs run by World Vision in her area, and it was truly amazing. I was expecting the schools and the medical clinic. I was expecting to see children who had access to nutritious food and clean water where there had been none before. What I wasn't expecting was the realization that when we sponsor a child, it's not just that child who is sponsored – it's their whole family, it's their community, it's their future.
Melandia's area is caught in the grip of generational poverty from which there is no escape without help. They are of Haitian descent, people who immigrated here to live in shanty towns and work the sugar cane plantations. There's nothing else here. If you have nothing, how can you get the start-up funds needed to become educated, or move to a better area, or buy a bike to get your crops to market, or the materials to create something for sale?
I saw World Vision running not just medical clinics and schools which are incredibly important, but also teaching gardening techniques to moms, giving classes at the vocational school such as barbering, baking, and sewing, teaching basic math skills and how to run a business. Perhaps most startling was to see the micro business loans of $100, $200, or $500 which had completely transformed families. These are sums most Americans wouldn't think much of, but we met a father and son who used that money to buy a grinder. They collect plastic trash from their area, grind it up, and sell it to area companies as recycled plastic. They paid their loan back in 10 months, and now support their entire family with it. They are saving, and plan to expand their business next year.
When we got to Melandia's house, we met not only her, but her younger sister, her mother, and her little niece. We met her chihuahua and learned that he made her less shy. The first thing she brought to show us was the letter we had written to introduce ourselves. We gave her a picture of our family and letters our children had written to her. We brought her some school supplies and little presents and groceries for her family. And the whole time her mother just beamed at her. She was so proud of her daughter! It was her mother who got to me. What mom doesn't want to see her child thrive? How difficult it must be to not be able to give your children the future you want for them, and that is what World Vision is addressing.
That was the moment I realized that we are not just sponsoring Melandia. We are sponsoring her family. It costs us so little, and because of our sponsorship they have access to so many resources. Because of our sponsorship we can write and remind them that God loves them and we are praying for them every day, even if we live thousands of miles away. When one sponsored girl we met was asked, "What is your favorite thing you ever received from your sponsor?" she answered with no hesitation. "Every time they write, they send me their love! Every time!"
That incredible gift of love is what World Vision makes possible.
Jennifer Shaw is a World Vision Artist. She is also a speaker, author, singer, and songwriter whose ministry has been featured by Focus on the Family, FamilyLife, Joni and Friends, Autism Speaks, Insight for Living, and many more. She loves glorifying God with her songwriting, and has had five Top 40 Billboard songs. She lives with her husband Nathan and their three children in Columbus, OH. For more information, visit www.jennifershaw.com.


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Student handouts and assignment sheets, including: timetable for the first day of teaching practice; Department of Educational Methods typed handout on the use of work cards in school; second page of a typed discussion sheet on teaching history in primary school (first page not extant); Department of Education and Psychology third year Learning Course assignment sheet, with pencil annotations; Department of Education and Psychology third year Sociology of Education essay assignment sheet, with pencil and ink annotations on both sides of the page; first year Art/Craft course syllabus; first year Surface Texture assignment sheet, with pencil and ink annotations; Arts and Crafts Department second year Art Assignment sheet; Art and Crafts Department Final Art Assignment sheet; Art Department typed handout on the development of fabric craft in primary school, with pencil and ink annotations.
Meldrum, Hazel, b. 1953, student at Hamilton College of Education
1971 - 1973


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Class Central Tips
The Talmud is one of the richest and most complicated works of literature the world has ever known. Since being composed around 1500 years ago it has inspired not only religious reverence but significant intellectual engagement. In this course learners will be introduced to the unique characteristics of this text and the challenges that inhere in studying it while studying a chapter of the Talmud. Students of the course can expect to develop an appreciation for how the Talmud works and why it continues to inspire religious and intellectual devotion. They will be challenged to employ critical reading skills and to analyze legal and historical concepts.


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Full Article: Commodities halftime report: separating the wheat from the chaff
By: Frank Holmes
Of the 14 commodities we track closely at U.S. Global Investors, wheat rose to take the top spot for the first half of 2017, returning more than 25 percent. The grain was followed closely by palladium—used primarily in the production of catalytic converters—which gained 24 percent.
Full Article: Commodities halftime report: separating the wheat from the chaff
By: Frank Holmes
© 2010 Junior Gold Report and TechMoney360
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Create and command robots that do what you want with LEGO® MINDSTORMS® EV3!
Combining the versatility of the LEGO building system with the most advanced technology we've ever developed, unleash the creative powers of the new LEGO MINDSTORMS EV3 set to create and command robots that walk, talk, think and do anything you can imagine. Follow the step-by-step 3D building instructions to create TRACK3R, R3PTAR, SPIK3R, EV3RSTORM and GRIPP3R and bring them to life with an easy, intuitive and icon-based programming interface. Grab the enclosed remote control and take on challenging ready-made missions or download the free app and command your robot using your smart device. Want to share your own creations and be inspired by others? Logon to LEGO.com/mindstorms to access loads of cool content and interact with a huge online community of other LEGO MINDSTORMS fans. The LEGO MINDSTORMS EV3 robot revolution has begun!
- At the heart of the product is the Intelligent EV3 Brick with powerful ARM9 processor, USB port for WiFi and Internet connectivity, Micro SD card reader, back-lit buttons and 4 motor ports
- Includes 3 interactive servo motors, remote control, improved and redesigned color sensor, redesigned touch sensor, infrared sensor and 550+ LEGO® Technic elements
- Control your robot via the infrared sensor system
- Intuitive software (PC and Mac) with icon-based drag-and-drop programming interface
- Control and command your robot with the enclosed remote control or download the free app for your smart device
- Includes 550+ LEGO® Technic elements – everything you need to create amazing robots!
- Building instructions for 1 robot included. Download 4 more building instructions plus bonus building instructions developed by real fans and endorsed by LEGO at LEGO.com/mindstorms
- Take on challenging ready-made missions
- Share your creations with a huge online community at LEGO.com/mindstorms
- Check out the cool black, red and white design
- Batteries not included
- This product requires an internet connection to download the programming and instructions software.
- If you can think it, LEGO MINDSTORMS EV3 lets you create it
- SPIK3R (incl. legs) measures over 16″ (41cm) high, 14″ (38cm) long and 15″ (40cm) wide
- EV3RSTORM measures over 16″ (41cm) high, 7″ (19cm) long and 8″ (21cm) wide• R3PTAR measures over 13″ (35cm) high, 31″ (81cm) long and 3″ (8cm) wide
- GRIPP3R measures over 11″ (30cm) high, 9″ (24cm) long and 7″ (18cm) wide
- TRACK3R measures over 3″ (9cm) high, 10″ (27cm) long and 8″ (21cm) wide
- Item No: 31313
- Ages: 10+
- Pieces: 601