text:
The Pros and Cons of Travelling Alone
Among the primary purpose of travel would be to gain encounters that let us develop and grow as individuals and it's important that individuals travel the way in which bests suits them in a particular time. For instance, I love to continue adventure holidays which almost always features a select few and expert guide, and that i frequently take part in writing retreats all over the world with like-minded people. But also for me, the actual pleasure of travelling happens to be to consider off by myself and merely 'see' what comes on the way. Evidently this can often be fraught with frustrations, difficulties as well as dangers.
Benefits of travelling alone
Many people who travel alone generally cite freedom because the great motivating factor: freedom to impress themselves, go when and where they need, change their plans on impulse once they learn about something that's a 'must' to determine, and also to accept spontaneous invitations by locals.
No compromises
This really is connected using the previous point. Even when travelling with another person, whether it is friend, friend, lover or spouse, there'll always be some compromises needed. Not everybody has got the same interests or even the same levels of energy, many people have to be emotionally supported constantly, other medication is apathetic, some have different attitudes to time. With solo travel, there's no pressure from peers over finances, the unspoken have to divide up restaurant bills equally, or guilt journeys when you wish to visit off by yourself for some time.
Meeting people
Travelling solo does not necessarily mean that you'll always be alone. Actually, it enables you to definitely meet more and more people because other vacationers and locals locate an individual traveller more approachable than individuals inside a tightly-knit group. Also, individuals groups have little have to achieve to others for communication. I've met more and more people, had more interesting conversations and invitations making more lengthy-term buddies while eating alone in foreign restaurants or sitting alone at bars. However I'm gregarious. Travelling alone enables you to select the folks you want to spend more time with instead of getting to manage your day-after-day annoyances from the inevitable clowns and whingers present in any large group.
There's a genuine feeling of discovery involved with travelling by yourself, including self-discovery. It's not necessary to depend with an frequently ill-informed help guide to help you around on the leash, and there is the surprise and thrill whenever you find something were not expecting, such as the time I grew to become lost and wound up in a tiny Bavarian village having a monastery that contained a library with thousands of Medieval manuscripts. Travelling alone enables you to definitely uncover much more about yourself while you overcome simple challenges for example missing a bus or boat and realizing there's not one other for any day or perhaps a week. Then there's a feeling of feat when solving a lot more challenging problems like ending up lost inside a strange town at night time or not having enough money on a journey weekend without any ATM around the corner and also the banks closed.
Disadvantages of travelling alone
The only supplement
For individuals who choose in which to stay decent hotels, there's the unfair single supplement that may add thousands to the price of your vacation.
Insufficient help
There's nobody to look at your luggage while you want to the restrooms at airports or train stations, nobody to assist with persistent touts, nobody to become there for you personally when you get sick or so if you are stalked or harassed with a determined male on the street.
You will find occasions when I must have experienced more taken of myself in a few places, but there again, there will always be people prepared to snap a couple of for you personally.
I understand you will see occasions later on after i will travel included in an organization from choice because I wish to visit places that it is only difficult or sensible for any lady alone, or because If only to get along with family or like-minded people. However, because of my particular character traits, my preference would be to travel alone. I suppose it truly does not matter how people travel, however that they travel.
The Ultimate Secret of Amanpulo
One of the paradise of islands that's the Philippines, one of the selections of escapes all over the world, using one of all of the chains of hotels and resorts around the world, there's a secret. This can be a secret so coveted, 99% from the occupants from the Philippines does not know its there: the non-public resort Amanpulo.
The non-public island is really a so luxurious, decadent and lavish, it's on the type of holiday destinations of their own.
Of the AmanResorts luxury group, Amanpulo bears its parents' name "aman" meaning peace. The term "pulo" however may be the native Filipino word for "island". Amanresorts is just made up of 15 approximately luxury spots in various places, so Amanpulo isn't any less deluxe and exciting because it various other well-known cousins. Amanpulo just opened up within the Pamalican Island of Palawan, within the Eastern archipelago from the Philippines. Getting there and departing there's by private jet, though it's possible to guarantee departing paradise could be pretty hard. Well, a minimum of the jet ride is seamless and comfy.
Furthermore, as this is a personal island, getting into isn't any easy task. You have to be aware of appropriate channels and obtain within the proper time to acquire a reservation. For any summer time vacation each year or more. You can not know this, but among the sole records within the book Places to determine Before You Decide To Die for that Philippines is Amanpulo, so it's certainly well worth the wait.
In Amanpulo, it's stated that wide, powdery-white-colored beaches would be the question, compounded through the seascape demonstrated regal through the look at nearby Manamoc Island. Sometimes, when visitors stare out at Manamoc make up the footprinted shores, will they ever question whats its enjoy being with that island paradise, then look for on their own the very same fantasy the truth is? The Aman gives believe it or not.
The Shore Club obviously, is stated to become Amanpulo's pride and pleasure. The relaxing wide are is spread with soft decks and pillows, with walkways resulting in the pristine pools or even the magnificent beach. The shore is the greatest choice by morning, while subtly lit pools would be the choice spot to unwind in romantic nights.
Additionally, the area simply known as Center serves both Filipino and worldwide cuisines. And in the seem from the reviews, Center is on the league of their own, a throwback to when hotel restaurants were the best place to dine in. Serving fresh vegetables form its very own vegetable and plant garden, Center will settle everyone's worries over what's best to eat because well, things are best to eat.
Beach side casitas, nipa hut inspired but very luxurious lodges, are spaced very wide apart. This gives the look of getting your personal beach paradise since you can decide to rarely see other visitors. The views are perfect, along with a camera is essential. Maybe an underwater camera is essential too, since only 300m make up the shore, a reef so filled with color and existence awaits anybody.
Coming clean, this isn't a marketing ad for Amanpulo or even the Aman chain of resorts. Case an easy yearning to visit there, among the best places on the planet openly known as paradise by individuals who've seen it. To taste the key.
Local Philippines is the one-stop resource concerning the Philippines using its fascinating holiday destinations, colorful festivals and premier attractions.
Seven Steps to Market Segmentation Strategy
Market segmentation is broadly defined like a complex process composed in 2 primary phases:
- identification of broad, large markets
- segmentation of those markets to be able to select the best target markets and develop Marketing mixes accordingly.
Everybody inside the Marketing world knows and talks about segmentation though not many truly understand its underlying mechanics, thus failure is coming. What can cause this? It's been documented that many marketers fail the segmentation exam and begin having a narrow mind and a lot of misconceptions for example "all teenagers are rebels", "all seniors women purchase the same cosmetics brands" and so forth. There are lots of dimensions that need considering, and uncovering them is unquestionably a workout of creativeness.
Probably the most broadly employed type of market segmentation comprises 7 steps, all of them made to let the marketer to have a creative approach.
Step One: Identify and name the broad market
You need determined with this moment what broad advertise your business is aimed at. If your small business is already on the market, this is often a beginning point more options are for sale to a brand new business but sources would normally be considered a little limited.
The greatest challenge is to locate the best balance for the business: make use of your experience, understanding and customary sense to estimate when the market you've just identified earlier isn't too small or too broad for you personally.
Step Two: Identify making a listing of potential customers' needs
This task pushes the creativeness challenge farther, since it may be over a brainstorming session.
What you need to determine is exactly what needs most effective and quickest in the broad market identified earlier may have. The greater possible needs you are able to develop, the greater.
Got yourself stuck within this stage of segmentation? Attempt to place yourself in to the footwear of readers: why are they going to purchase your product, what might trigger a decision? Answering these questions will help you list most needs of potential clients on the given product market.
Step Three: Formulate narrower markets
McCarthy and Perreault suggest developing sub-markets around what you will call your "typical customer", then aggregate similar people into this segment, around the condition so that you can satisfy their demands utilizing the same Marketing mix.
Begin to build a column with size of the main need you attempt to pay for: this makes it simpler at your discretion if your given person ought to be incorporated within the first segment or else you should form a brand new segment. Also make a list of individuals-related features, census incorporated, for every narrow market you form – an additional step will request you to name them.
There's no exact formula regarding how to form narrow markets: make use of your best judgement and experience. Don't avoid asking opinions even from non-Marketing professionals, as differing people might have different opinions and you may usually rely on a minimum of individuals products many people agree with.
Step Four: Find out the figuring out dimensions
Carefully evaluate the list resulted make up the previous step. You ought to have right now a summary of need dimensions for every market segment: attempt to identify individuals that have a figuring out power.
Reviewing the requirements and attitudes of individuals you incorporated within each market segment will help you determine the figuring out dimensions.
Step Five: Name possible segment markets
You've identified the figuring out size of your areas, now review them one at a time and provide them a suitable name.
A great way of naming these markets would be to depend on the most crucial figuring out dimension.
Step Six: Assess the behavior of areas
When you are done naming each market segment, allow time for you to consider the other aspects you understand them. It's important for any marketer to know market behavior and just what triggers it. You may observe that, some segments have similar needs, they are still different needs: comprehending the difference and acting upon it's the key to be successful using competitive choices.
STEP 7: Estimate how big each market segment
Each segment identified, named and studied throughout the previous stages should finally get a quote size, even when, for insufficient data, it is just a tough estimate.
Estimates of areas will be handy later, by providing an assistance for sales forecasts which help plan the Marketing mix: the greater data we are able to gather now, the simpler further planning and strategy is going to be.
They were the steps to segment an industry, briefly presented. If performed properly and completely, you need to now have the ability to possess a peek at building Marketing mixes for every market segment.
This 7 steps method of market segmentation really is easy and practical and works best for most marketers. However, if you're interested in other methods and wish to experiment, you need to check out computer-aided techniques, for example clustering and positioning.
Viral and Direct Marketing Strategy
The marketing approach techniques are numerous. There are lots of methods to approach the possibility customer. There's two marketing approaches which are quite interesting, because of their specific techniques. They're viral marketing and direct marketing.
The Viral Marketing is really a marketing technique that's while using social systems, both offline and online, for transmitting the content or advertisement, through self replicating viral process. This method resembles to distributing computer infections or biological infections.
Just about anything could possibly be the subject of viral marketing effect: information, web link, online video, e-Books, etc.
Ways of viral marketing expansion could be:
Person to person – simple communication between individuals who knows one another.
Social Networking for example Facebook would be the perfect types of viral media. The amount of those who are with such services is big. The people of those social networking environments are connected perfectly, since every user has numerous contacts. Finally, approach to discussing idea or message really is easy, through different discussing techniques.
"Invite Your Friend" calls from various e-services. These messages that provokes those things are moving significant a part of population who would like to share the content, however they will not invest effort.
Benefit of viral marketing is it takes very little if any investment. The viral marketing product is operated by the desire of transmitters to pass through the content further. The strength of exponential growth is tremendous. If everyone is disbursing the data to five people and additional, this provides are 3.125 informed people after 5 levels from original message transfer. The viral marketing experts know this formula perfectly, therefore, the viral marketing belongs to marketing strategies portfolio.
Disadvantage is the fact that viral marketing isn't reliable like a standard approach to information transfer, since i am not suggesting that each idea is going to be transferred in the same rate. Simply, the end result from the viral advertising campaign is unpredictable, since the strength of campaign depends of numerous parameters.
Also "viral competition" dictates the potency of viral campaign. If two similar campaign can be found in the same period towards the similar audience, chances are the social group will transfer the content that appears more interesting right now.
There's not a secret formula for guarantied success of Viral Advertising campaign, but plans, with tone of humor, anticipation and cost adding elements might help the viral advertising campaign to achieve success.
However, Direct Marketing is really a sales method where advertisers approach prospective customers directly with advertisement, services or products. Probably the most usual ways of direct marketing are telephone sales, solicited or unrequested emails, catalogs, leaflets, brochures, direct visits etc.
There's two primary variations that distinguish it from other kinds of marketing. The very first sign of direct marketing would be that the message is transferred straight to consumers, without utilization of intermediate communication media and media campaign. The 2nd characteristic is "proactive approachInch principle of communication towards the consumers.
Direct marketing is of interest to a lot of companies because the campaign results could be measured directly. For instance, if your marketer transmits out 5,000 messages by mail and 250 react to the promotion, the organization easily calculates that campaign gave 5% response rate.
However, the measurement of other media ( TV, Radio ) must frequently be indirect, since there's no measurable calculation of message recipients. Measurement of results is really a key factor of each and every activity.
Direct marketing is used by companies of any size – in the tiniest start-up company towards the multinational corporations. The choice of utilizing of direct marketing approach isn't associated with how big the organization. When the niche of targeted human population is not big enough, the direct marketing may repay greater than massive marketing campaign.
The Direct Marketing and Viral Marketing have different approach. The strength of both marketing approaches could be leveraged, with respect to the situation. Everyone may be the potential shopper, it takes only just a little to trigger the shopping mechanism.
Advice To Improve Your Lifestyle
It'll typically describe our attitudes, interests and is a huge a part of your own identities. In media the word lifestyle can be used a large number of ways. From health to financial it features a varied meaning throughout many regions of our way of life.
In media the word was really introduced within the 1950′s and at that time it had been accustomed to describe a particular style or art. Since its introduction we currently all make use of the word to find out where we're in society and also the lifestyle we decide to follow along with may ultimately bring us by ourselves separate and varied pathways.
Many of us are searching for methods to enhance our way of life and we're constantly given advice about how we might get healthier or the way we can improve our fashion or style. With all the different places offering advice, it may be confusing and conflicting. Many people risk turning to magazines or buddies yet others will appear for online information via blogs.
Searching to enhance your way of life in all forms could be a big decision and for several people it'll come lower to attempting to change they way they appear or eat. Selecting a wholesome method of existence has turned into a main concern for most of us naturally we all look for a good option for advice and also to educate ourselves the abilities we have to achieve our overall health goals.
Searching online at blogs for fashion tips and advice is frequently an excellent beginning place, we've the possibility to discover more on a variety of different subjects, frequently included in very passionate people. For instance should you decide you need to get fitter, you'll be able to go surfing and read about the best fitness program for you personally, all of which eventually assist you to get a lean body and fitness levels.
Fashion is yet another place we frequently turn to when you want to enhance our lifestyle. Clothes possess the innate capability to make us feel special, confident and different or individual. A lot of us don't take time to consider buying clothes that fit our personalities and finding inspiration and advice from your expert could be a liberating experience.
When you're able to just to walk lower the road and start feeling confident and happy in what you're putting on, it may have a hugely positive effect and basically has the ability to boost your way of life. Confidence will help you to make other decisions inside your existence that could have appeared unachievable before. Even simple things like allowing yourself that new jumper will make you feel good and more happy within yourself.
The expression 'fashion is passion' is extremely true for a lot of people and we're all spoilt for choice to find clothes and footwear you want to put on. Fashion has the ability for connecting buddies, join communities together making all of us feel more happy and comfy about who we're and just how we express ourselves.
Fashion does indeed possess the capacity to enhance your lifestyle and finding a partner or perhaps a place search to for tips and advice has become simpler than ever before. Searching on the internet for your one individual you are able to connect with and wish to study from is definitely an exciting a part of researching your identity.
Reiki, Abundance and Financial Successio
A number of individuals have written in my experience asking using Reiki to create abundance, success and/or
financial success to their lives. This information is a rather shortened form of my blog entry about this
matter. Please click the link below to see the more version.
I am likely to present a couple of suggestions for using Reiki to attain abundance, success and/or financial success.
Before I actually do that, I wish to point out that this is something where Reiki and Feng Shui match very
nicely. Many books on Feng Shui particularly let you know how to setup your atmosphere to inspire abundance and success.
I actually do wish to acknowledge something before I continue my discussion. With a people, talking about Reiki and cash or Reiki and financial success within the same breath means they are cringe. They view Reiki as pure Love, a spiritual calling, and also to introduce the thought of money in to the sacred arena of Reiki is abhorrent for them. If that's your point of view, I understand fully and respect your situation. I've known healers in lots of fields who've felt exactly the same way.
But I'm a little more of the pragmatist along with a realist. I am aware that we have to earn a living and we have to support our families. Much more importantly, I recognize the side effects poverty and financial insecurity might have upon us.
Whenever a person feels financially uncertain, even endangered, that individual might find it very difficult to concentrate on the spiritual facets of his/her existence. If a person has a lot financial worry, ideas of "How can I settle the bills?Inch and "Can we lose the home?Inch may occupy a lot of that person's time and energy that they'll scarcely consider such things as helping others heal.
Performs this imply that the indegent and individuals with financial hardships can not be spiritual and should not help others heal? Obviously it does not imply that. However, survival issues may become vital, as well as for many, lots of people, these problems hinder remarkable ability to provide any one of their energy to spiritual and healing issues. Many of us are human, having a limited quantity of energy and sources open to us at any time.
But beyond this, I don't think there's anything inherently wrong within the desire to have abundance, success
and financial security. We reside in a world that's operated by money that's the reality we accept, regardless of
just how much we may wish it were otherwise. Without sufficient money, we're in deep trouble! Whenever we have adequate money, we are able to turn our attention easier to helping others.
Everybody needs to define exactly what the term "sufficient money" way to them. For instance, I'm not keen on the thought of using Reiki to get a windfall, in order to win at gambling. Frankly, I do not such as the energy of gambling, since several people's life is destroyed by gambling.
Getting stated that, however, I let it rest your decision to determine how much cash is "sufficient". Those who
get in touch about using Reiki for success usually wish to have enough money to pay for their bills promptly and supply a great home for his or her families. A number of them have began Reiki along with other healing practices, and wish individuals practices to become financially effective to enable them to both help others and support their
The word "abundance" can also be available to interpretation. Abundance isn't always exactly the same factor as getting lots of money, or just being very prosperous. Each individual needs to determine what "abundance" way to them. Somebody that doesn't have lots of money but who provides extensive friendship and love might believe that their existence is stuffed with abundance. Getting a feeling of abundance enables us to feel quite happy with what we should have. That assumes, obviously, that people don't struggle to obtain the money to consume every single day, or we do not reside in a hazardous place.
You should use Reiki to draw in abundance and success in your direction in lots of ways. Listed here are a couple of suggestions:
1. Draw the Reiki Power Symbol and also the Lengthy Distance symbol on certificates, and put them in the bank or purse. Any time you discover their whereabouts there, consider abundance/success being attracted for you across some time and distance. You may also place these symbols inside a jar of coins and tuck one at the back of your checkbook.
2. Draw the ability Symbol in your Palm Chakras every morning. This can function as a symbolic indication of methods money changes hands, and it'll help draw that cash toward both hands.
3. Use Aventurine gemstones or Malachite gemstones, each of which are frequently accustomed to represent money. Put the
stone in a single hands when you draw the ability and/or Lengthy Distance Symbol over that hands together with your other hands. Focus on the concept of wealth flowing toward you. Leave the gemstones near your checkbook, purse, wallet, etc.
4. While using Lengthy-Distance Symbol, you are able to send Reiki to return for the finances. Quite simply, you are able to send positive energy to return. You may also make use of the Lengthy-Distance Symbol to visit backwards over time aid healing a few of the emotional toll that financial hardships took for you.
5. For those who have a company, you are able to draw the ability Symbol and/or Lengthy-Distance Symbol in mid-air within the
corners of the office, within the check out or charge card machine, etc. Leave small
Aventurine or Malachite gemstones you have billed with Reiki close to the register or charge card terminal.
There are many Chakras which are important to concentrate on in money matters:
1. The Palm Chakras – since money literally "changes hands".
2. The 3rd Eye Chakra – since it is the seat of the intuition, also it can help you produce good decisions
regarding your future.
3. The Solar Plexus Chakra – since it is the area of the inner knowledge, your "gut feelings", also it can
assist you to see whether something is a great or bad financial decision for you personally.
4. Make sure to concentrate on your Root Chakra, too, if self-confidence (or insufficient it) is a problem. Your Root
Chakra can also be important if past financial problems have disturbed your feeling of stability and security (and
made you less confident consequently).
The topic of Reiki for abundance, success and financial success is complex and multi-faceted. I've
just scratched the top with this particular discussion. Don't hesitate to join my e-newsletter to find out more
ways in which Reiki will help you inside your everyday existence.
The Best Wedding Photographers
A marriage professional photographer isn't just any professional photographer who arrives to take a few photographs they will be able to connect inside a friendly and assured manner, using the bride, groom, parents, grandma and grandpa and then any children in the wedding and often, your pet dog too. The professional photographer should feel all of the feelings and explore a full day, what i mean is they should comprehend the feelings of those attending the marriage, in the end, how else can the marriage professional photographer capture these feelings on camera, when they do not feel and understand them.
The romance, excitement and also the final realisation of several weeks, possibly even years, of planning that one day and it is the marriage photographer's job to capture these feelings inside a realistic yet, beautiful way. The wedding couple is going to be nervous, the mother and father wishing everything runs as easily because they have planned for and also the kids, trying to not look too bored with the fuss around them. I frequently capture some good photographs from the children at weddings. The pictures should reflect the occasions during the day in a way that, searching back, when you are a classic husband and wife, it'll appear such as the wedding was just yesterday.
Every detail have to be photographed, such as the church or venue for that ceremony not to mention, the reception. Like a wedding professional photographer, I contemplate it part of my work, to reach early, become familiar with design of wedding venue, pick a qualified positions and angles for that shots that I wish to capture, throughout the ceremony and make an effort to produce incredible photos.
Regrettably, you may still find many people who'll not permit the religious ceremony to become photographed that is one more reason I love to arrive early, to provide myself the chance to talk using the minister, priest or official who definitely are performing the ceremony and when possible, obtain a little compromise, in such instances. A great wedding professional photographer will be familiar with all of the areas to think about for each occasion. The wedding is going to be unique as well as your wedding photographs ought to be unique.
I selected to concentrate on photography, initially since i did not possess a photography studio however, as i operate a photography business, I additionally get a lot personal enjoyment from photographing weddings, and that i wouldn't get it every other way.
My method of photography is extremely relaxed I favor the marriage photojournalism approach, since many top professional wedding photographers do. My wedding portfolio is filled with photographs of relaxed couples enjoying their big day and getting together with buddies and family not, the professional photographer. These photographs are much more enjoyable to check out as well as assistance to capture the wedding's occasions because they unfold, naturally.
In a nutshell, photography is extremely a specialised area and photography ought to always be left towards the professional. Weddings can not be re-photographed inside a photography studio. The professional photographer who decides to photograph weddings, ought to know precisely what they're doing and then understand it properly, each time. It is a huge responsibility and needs an accountable wedding professional photographer.
Different Innovative Strategies and Revolutionized Marketing
Internet Marketing is similar to modern architecture in lots of ways. It's the way around the globe which guidelines are only a start getting your company off around the right feet. Mastering internet marketing is not a cakewalk. Based on the Internet Marketing Institute, it's the needed consequence of digital channels to advertise or market services and products to consumers and companies. It thought to be wavering nowadays as numerous firms that once used that old type of marketing are actually going digital. It is crucial nowadays that the company which exists physically, must exist digitally too. It's thought that existing digitally enhances advertising process. There are another and much more approachable internet marketing tools like web designing, pay-per-click marketing, SMS, and e-mail marketing. The next article will educate you in not just one however, many ways.
Direct advertising and marketing is definitely an advertising by which companies offer physical advertising and marketing materials to customers to communicate information regarding services or products. Inbound marketing can likewise be an important tool within the ongoing retention of present customers, by creating communication with individuals customers and enabling business to interact along with other customers by providing informative, educational result along with product promotions. While outbound marketing could achieve a bigger audience, furthermore, it runs the possibility of barring uninterested consumers also. If you like to complete better marketing without harming your money, direct marketing will most likely be somewhat decent for you personally. Second, content promotion is really a pull, rather of the push, strategy. On the contrary, it's a refreshingly new idea in marketing which supplies a distinctive idea of consumer conduct.
Content could possibly be in regards to a service or perhaps a product, it may be item, cost, service charges or even the selling of e-books like books, movies or software. It's something which works well for relaying old customers and therefore works well for pulling traffic from popular search engines like google. The initial and many crucial concern is quality content, use attractive words that may connect nicely with readers. The first step on any advertising (or indeed, marketing) campaign must be to acknowledge the aims and goals from the campaign and exactly how they can fit in to the aims and goals from the business throughout. Digital marketing and advertising campaigns will have to depend on these limits to become prosperous. Along with creating great advertising text (copy), you might want to study how you can earn a corporation's marketing campaigns visually appealing, through using banners, images, videos and much more.
Although these details might be true, but may it will get hard to do each one of these approaches to the organization. Therefore, known and recognized companies and corporations may employ a internet marketing agency to complete with respect to them. Most famous internet marketing agency might not offer only quality and dependable benefits, also there is a digital advertising and marketing strategist which might help plan probably the most useful campaigns. To become effective in the current day, companies have to continuously create new content that does not only have them found but additionally allows them to capture leads. Soon it will not be sufficient for companies to understand you may want. All companies desire to strengthen their relationship with clients and prospects. Now everybody understands exactly what the clients are shooting for. It is necessary that companies optimize their online qualities effectively so that you can reach the top entire important internet search engine result page.
Although many mistake digital for internet, for their surprise internet marketing is just an element of the huge internet marketing framework. Inside a broader sense, the internet may be the center of internet marketing. It's made simpler for marketing managers to determine the outcomes of the campaign. Because you can begin to see the internet is definitely only some of the place for marketers to put together success, even just in past few years. The net and also the world have introduced within an entire new thought of the advertising market. Thus, if you want to effectively promote your business on the web then use a famous digital advertising company in the earliest.
The Guide to Advertising Appeals
The unwritten rule of effective advertising involves creating ads that attract people's feelings, these appeals could be broadly categorized into fear, sex, humor, music, rationality, feelings and scarcity. These appeals are something which are felt by everybody globally, no matter race, financial stance or intelligence.Remember an advert that you could remember, what appeal made it happen have? odds are it squeeze into among the "magic 7″ appeals, possibly even using a combination of the appeals. Pointless to state the effective advertisement isn't just the main one you remember, however the one you remember inside a positive light. Effective marketers can create advertisements customers favorably recall in memory… and everyone knows positive attitudes result in positive behaviors, for example consumers buying your products! Here is a help guide to while using appeals, highlighting both good and bad effects connected with while using advertising appeals.
Fear Appeal – The very first advertising appeal and possibly the very best up to now, may be the advertising benefit of fear. Fear is definitely an emotion which has existed as lengthy as intelligible existence has walked our planet. Fear advertising focuses on emotional responses from people to a perceived threat, typically severity and vulnerability. One particualr fear appeal could be an advert for any "website hosting" company concentrating on the seriousness of downtime experienced on the website and also the customers vulnerability of losing business because of downtime. The Great – Fear appeals are usually very persuasive and are ideal for recording peoples attention, just like an eye-catching advertisement of the hurt vehicle crash victim because of drink diving. Unhealthy – difficult to gauge just how much fear to make use of, an excessive amount of and you may scare people from your ads and not enough fear and no-one will notice your ad.
Attractiveness – Another universal facet of being human, sex has been utilized for a long time by marketers to capture attention from the sexes. Using sex could be subliminal, sexually suggestive, nudity or sensuality, ever notice how many people that come in ads are usually attractive? A good example of sexual advertising is by using the America's Next Top Model Tv show, that has ads showing the women in sexually suggestive clothes to entice male viewers to look at episodes. The Great – Sex is shown to cut through clutter, in case your advertising inside a busy time-slot using sex appeals can help your ad get observed, this can help increase brand recognition Unhealthy – Sex appeals could be provocative and could cause negative reactions with various cultures (non-western) and sex appeals are extremely prevalent nowadays they no more carry the WOW-factor before.
Humor Appeal – Everybody likes to laugh and almost everyone has negative attitudes towards advertising but positive reactions to humor, someone watching a ad laughs, informs people the joke and remembers this greatly helps marketers. There are lots of memorable TV ads which use humor to advertise their brands, the John West Salmon ad in which a man fights a bear for salmon effectively leverages the humor appeal The Great – Humor is among the best means of cutting through advertising clutter as funny ads tend to be more easily observed through the more and more time-scarce consumer, humor will get attention, stays in peoples recollections and frequently win awards Unhealthy – it is crucial that the joke doesn't overpower the company or its connected motto, if people recall the joke although not the company this isn't effective. Advertisers should also be culturally aware as what's funny in a single culture might be offensive in another.
Music Appeal – Music is one thing that everybody enjoys, music is one thing that's both personal and results in individuals to recall moments which are both negative and positive within their existence. Music helps capture attentions and connect to most effective and quickest feelings. A good example of music appeal is soda company 7UP while using song 'sunshine' through the Partridge family, this helped resonate the content for their target audience. The Great – using a common song may bring back positive nostalgic recollections in consumers making them have positive attitudes towards your brand, music's intrusive nature implies that people can nonetheless be drawn to the ad even if they're staying away from ads generally. Unhealthy – certain music may cause negative reactions in consumers when they connect with bad recollections previously.
Rationality Appeal – The rationality appeal depends on consumers positively processing the data presented within the ad, this appeal is usually utilized in print media because of the consumers getting additional time put aside to see the advertising within this medium. Typically rational appeals concentrate on the practical, functional or utilitarian requirements of consumers. Rational appeals are usually utilized in advertising drugs or healthy way of life items like Vitamins, for example recent ads by pharmaceutical company Swisse which used Australian Cricket captain Ricky Ponting who asserted the person vitamins to attract knowledgeable consumers. The Great – rationality is ideal for high-participation products as well as for Business to business advertising Unhealthy – the rational appeal should be credible as false claims may cause negative brand attitudes.
Scarcity Appeal – Scarcity is dependant on limitations, this typically is by means of short time to buy or limited supply. Scarcity is frequently combined with fear appeals, to assist empower customers by passing up on a possible immediately negative event. Australian advertisers use scarcity appeal in cricket memorabilia advertising, by providing The Great – scarcity is ideal for encouraging users to do this, and it is frequently effectively combined with other promotions like coupons, sweepstakes and contests Unhealthy – scarcity appeals should be genuine or consumers will harbor negative attitudes towards your brand.
Emotional Appeal – Attractive to the feelings of shoppers is an efficient way of recording attention and fostering attachments for any consumer for your brand, it's generally more efficient to focus on positive feelings like happiness, pleasure, trust and love. Typical industries which use feelings within their advertising copy are banks and insurance companies who frequently focus on positive feelings like happiness and pleasure so that they can reconcile generally held stereotypes of those industries as corporate mega forces. The Great – emotional appeals match virtually every appeal effectively, could possibly be the answer to accumulating brand loyalty among subscriber base Unhealthy – emotional appeals must match the prospective market and current PR good reputation for the organization, individuals are more and more conscious of advertising messages.
In conclusion, the seven appeals of advertising are helpful to know when just starting out of making an advert may it be offline or online, building your advertisement around confirmed mixture of appeals functions like a good beginning point. Some attempted and tested combination's of advertising appeals includes the mixture of fear and rationality (typically utilized in anti-smoking advertising), and using music and emotion generally make the perfect grounds for any advertisement. Within the finish the appeals should be considered along with other factors, namely your business marketing objectives, media strategy, target audience make-up and brand strategy. If for instance your business is really a local newspaper that suits a demographic of 40 and above, and it is searching to enhance its brand loyalty by expressing its concern and look after the neighborhood, a emotional or rational appeal could be most suitable in assisting you achieve your marketing purpose of brand loyalty together with your target audience.
The Wedding Music Around The World's
Here Comes the bride to be might be performed at each wedding you attend, but that is and not the situation all over the world. Wedding music traditions change from nation to nation, as well as in one religion to a different inside the same country.
Here Comes the bride to be continues to be a popular for that bride's walk lower the aisle, but Pachelbel's Canon in D Major has turned into a close contender. Songs include hymns, popular music, and classic music…essentially regardless of the couple desires, as lengthy because the event venue does not stop it. In The Usa, weddings might be held anywhere, as lengthy like a minister or justice from the peace conducts the ceremony and proper documents is filed using the government.
Much like in the usa, Here Comes the bride to be may be the song preferred by the bride's entrance. British weddings are extremely walked in custom and tradition, a lot of brides might want to use a harpist. In England, law requires weddings to become locked in an authorized place-mostly places of worship. Like Americans, British weddings could have a mixture of music, but British events are often very traditional and formal.
Pachelbel's Canon in D Major is popular here, along with lots of the standard love ballads used at wedding events in the usa. One factor that differs around australia may be the signing ceremony, that also can involve music. In the finish from the ceremony, the pair signs the marriage certificate while everybody watches. British events may incorporate instruments for example bagpipes along with a didgeridoo.
The standard Japanese wedding is known as a shinzen shiki, a ceremony conducted with a Shinto Priest along with a shrine assistant. The wedding couple either can put on an outfit and tuxedo or traditional Japanese wedding garb, with a kimono and hakama. These traditional weddings use flutes and drums. Summer time Candle lights and Dolphin Ring by Anri are generally popular wedding songs. Much like American and British weddings, Japanese weddings include sappy love songs.
As the Mexican marriage ceremony might be serious and traditional, the reception is really a full party, with salsa and mariachi music getting everybody on their own ft. Mariachi music involves a multitude of music, including guitars, drums, as well as violins. Canon in D Major can also be popular for that bride's processional here.
It ought to be no real surprise that bagpipes are famous Irish weddings. A lot of couples are selecting to recognition their country's wealthy tradition, so Celtic music is extremely famous Irish weddings. The Irish Wedding Song is frequently performed at receptions and Danny Boy and Irish Eyes Are Smiling will always be popular at gatherings in Ireland.
White-colored gowns don't have any place in a Hindu wedding. The bride to be typically wears an attractive red sari so they cover her ft and hands in henna tattoos, referred to as henna staining in India. Music plays a leading role within the Hindu marriage ceremony and lots of popular wedding songs (including Aaj Mere Yaar Ki Shaadi Hai) happen to be utilized in Bollywood movies. The marriage ceremony and publish-ceremony are extremely involved and could serve you for a couple of days, such as the bride departing her groom to participate her new family and also the wedding ceremony welcoming the bride to be to her new house.
Music offers the backdrop for those wedding events. Wherever the wedding is placed, the sensation of wealthy tradition remains the same. Came From Here Comes the bride to be to Aaj Mere Yaar Ki Shaadi Hai, brides around the globe are celebrating their love with music.


text:
The arrival of any Deschutes ale at my door is always the sign that my day is taking a turn for the better but there are three times in each year when time, as I understand it, stops altogether when I open the box and catch that first glimpse. The first and foremost is the day The Abyss arrives; that astonishing bottle of wicked greatness that I frequently tell people (wine geeks included) is the best beverage of any kind that's ever entered my pie-hole. I get a lot of odd looks from wine weenies for this but it's the simple truth. I have simply never tasted a better beverage and damned few that are even nearly as good.
The second is when the Jubelale arrives, the beer with the greatest emotional ties and associations for me. I love Jubel irrationally and it remains one of the most delicious ales I've ever tasted.
It used to be that those two days were the guaranteed height of my beer tasting year….until the past three years.
Now, there's also the day the Black Butte arrives.
I came late to the party of Deschutes Black Butte Anniversary Series. I had my first one ten years ago and, honestly, I didn't swoon. I liked it a lot and bought quite a bit but it didn't make me all weak-kneed and blithery. But, in the last three years, somehow, magically, Back Butte XXII, and then XXIII finally clicked for me. And gave me yet another happy day to anticipate and circle on my calendar.
So, when XXIV arrived Saturday afternoon, I literally shrieked like a pimply-faced tweener at a Justin Bieber concert. I'd like to be able to claim some cool befitting my sixty years but I ain't got none. And that giddy paroxysm was nothing compared to the pie-eyed stammering that ensued when I tasted it.
Deschutes ad campaign for XXIV coyly asks, "The Best One Yet?" My answer: Yes. Hell, yes. Yes to the Nth degree. Good God in Heaven, what a sexy, sensual, sinister Beast of an ale! Every year, the Deschutes crew drags out an idea that was already near-perfect and takes indecent liberties with it. They add something different, swap barrels, take out something, jigger the process, and just generally ask for trouble because – make no mistake about this – if they don't make this beer work and somehow manage to at least uphold the near-impossible standard, there's gonna be a whole lotta pissed-off tree-huggers all over the Northwest. In typical Deschutes fashion, though, they approach this fearlessly and always seem to at least hit the mark. But this year…they've shot so far past the mark that you couldn't find the mark with a bloodhound and a GPS.
Where do I begin? How about the fragrant, dreamy, creamy texture and the up-front flavor of those chocolate nibs from Seattle's Theo Chocolates? Cascades of dark, almost-bitter chocolate roll like a tiny tsunami across your palate, bathing it in a slightly unsweet, complex, brooding wash of smoky opulence. In beautiful harmony with this is the dark, fruity caress of fresh figs and dates – Mission and Deglet, to be precise – that simply and judiciously amplifies those native flavors naturally produced by the dark-roast grains. That's the elegant secret to both BBXXIV and Abyss: the enhancements are mostly enlargements of flavors that are already there. Chocolate, figs, and dates occur in every Stout but in this they're declaimed loudly, instead of whispered.
Underlying the bounteous core of this ale is a landslide of grace notes: woodsmoke, espresso, burnt sugar, tobacco, cherry jam, cola, black currants, and a slight, flattering bitterness from what have to be the hardest-working hops in the beer business, somehow making their presence known through that avalanche of Darkness.
But the real Show, here as in The Abyss, is the texture. The stuff is jet black and viscous; like slightly diluted pancake syrup on the tongue. It fans out on the palate like a delicious oil slick and yet never becomes ponderous, as some American Stouts do. I saved a bit of the bottle for a pungent cheese, a Rogue Creamery Blue, and it was unimaginably perfect; the tangy creaminess of the cheese contrasting beautifully with the roasty character of the ale. With red meat, of course, this will be a killer pairing. With venison…well, you might just get both in your mouth at the same time and disappear in a flash of white light.
Is this the best Black Butte Anniversary ale yet? It is out of the ten I've tried, by a mile. The only comparable thrill, for me, was tasting a cask-drawn sample of the '07 Abyss at Deschutes Bond Street Pub, back in the winter of '09. I both cases, there was this curious phenomenon that happened when I took that first sip; something that's only ever happened maybe six, seven times in my life: there's a moment of stillness when all the competing cacophony of the everyday world seems to recede and a lovely, all-encompassing Silence comes over me. There is only the ale…and me. Most of us cannot appreciate how fantastically rare it is, in this noisy and chaotic quotidian reality, to have no conflicting input. I found it on stage, a couple of times, back when I was an actor and I had it happen twice in tasting wine, once after sipping the 1995 Peter Lehmann Stonewell Shiraz and once with a 1997 Giuseppe Campagnola Amarone. It is a haunting, lovely, and even a bit spooky occurrence and I court it avidly. Deschutes provokes it two or three times each year. For which I am extremely grateful.
As always, supplies of this are extremely limited, so if you see it, grab it. If you love ales at all, this is destined to be one of your supreme craft beer Experiences.

subset: commoncrawl


text:
St. Louis Restaurant News: Sardella Hints At New Menu, VietNam Joins The Loop
Hungry for news about culinary innovations, chef musings and restaurant openings in St. Louis? Feast on this:
The buzz around James Beard award-winning chef-owner Gerard Craft's new venture now is a little closer to reality. After a series of pop-ups around town, Sardella has given us a peek into what the menu of the Italian dining spot will offer in the coming weeks. Expect a "nod to Italy" in shareables like gnocco fritto, airy dough pockets filled with creme fraiche and topped with house-cured gravlax, bone marrow, citrus and tarragon. Get your seafood fix with raw crudo like fluke tartare with lime, walnut oil, chive and watercress. If you think you will miss the flagship Niche dishes, try dishes like Uni Carbonara, served with spaghetti, guanciale and Parmesan—which Craft notes is a "back in the day" dish. Comforting meat dishes will come in the form of stout-braised lamb neck served alongside fresh Italian tortillas or piadinas. Executive pastry chef Sarah Osborn will bring elevated sweets like pistachio white chocolate panna cotta and olive oil cake with ricotta and cantaloupe jam. You'll also be able to join Sardella for breakfast items like smoked salmon english muffin; a grain bowl of farro, kimchi, kale, swiss chard and fried egg and much more. Dishes will range from $10-$30. 7734 Forsyth Blvd., Clayton
VietNam Style Steak & More is the Delmar Loop's latest addition to its diverse dining scene. The new restaurant comes from Yun Vu and Thao Truong with authentic eats like Bo ne', a house special of sizzling steak with a sunny-side-up egg, French pork liver pate, grilled pork and mackerel in tomato sauce. Diners can customize a sizzling steak to their liking or try other dishes like spring rolls, a variety of pho (noodle soups) and vermicelli noodle salads. 6100 Delmar Blvd., Delmar Loop
Several months ago, Blood & Sand owners Adam Frager and T.J. Vytlacil announced they would be selling the restaurant. Recently, the members-only restaurant shared that member Tim Murphy is going to be the new owner. The staffing change also brings executive chef Chris Krzysik, who was formerly sous chef. 1500 St. Charles St., Downtown
The Sweet Divine cupcake bakery recently experienced an unfortunate fire in its Soulard barkery. While the space is being rebuilt, the pastry experts will be using McArthur's Bakery Cafe on Delmar Boulevard as a temporary kitchen. Get your cupcake fix from the Sweet Divine truck until the bakery reopens. 1801 S. 9th St., Soulard
In other sweets news, Scape American Bistro's banana cream pie was chosen as Missouri's top dessert by livingly.com. The award comes from a calculating surveys from Yelp, TripAdvisor and restaurant websites. The dessert has been on the menu since 2007 and features a nutter butter crust, banana custard, fresh whipped cream, caramel sauce and caramelized bananas. 48 Maryland Plaza, Central West End
Photo courtesy of Sardella.


text:
Chinese mothers face Hong Kong birth ban
Mothers-to-be from mainland China will no longer be allowed to give birth in Hong Kong after laws came into effect yesterday designed to ease the growing strain on the territory's maternity hospitals.
The legislation has also been introduced because children born in Hong Kong automatically receive local residency status, and with it benefits including free education for 12 years, medical care at minimal cost and visa-free travel to many foreign countries, as well as the promise of an escape route should times get tough in China.
The Hong Kong authorities acted after 1,500 protesters, including local pregnant women and mothers pushing prams, took to the streets of Hong Kong last year to demonstrate over the issue.
More than 35,000 women from the mainland gave birth…


text:
August 13, 2017
The Trump Administration Needs to Consider These Factors When Reviewing National Defense
Last month, President Trump ordered a review of the national defense industrial base. The topic often gets interest on the Hill, and occasionally from secretaries of defense, but this effort marks the first major executive review.
This necessary effort will assess the means of wartime production, ability to produce in times of crises, and possible supply chain disruptions – domestically or internationally. Conversations with administration officials indicate the purpose is a strategic study of America's vulnerabilities, which is critical to maintaining continued U.S. access to relevant resources and capabilities in the event of war.
However, as presently designed, there are three key areas for improvement beyond what the White House has described.
Read the full op-ed in the Independent Journal Review.


text:
of chocolates at the supermarket,
I set my little heart box on top of the pretty decoupage style boxes.
I love the aqua and yellow box that my box is sitting on~
(pssst~they were on clearance for only $2 and $3)
I put our sealed Valentines right here on this pink tray
Until February 14th~
Pretty peacock blue and pink
I'll keep looking for a real vintage candy box~
but until then, these will do just fine.
linking to


text:
A heavy haul of medals was making it's way back to Galway after the Athlone Gala and the Higgins Cup Perpetual Trophy competition.
Head Coach Trevor Collins asked his swimmers to put pbs and their own personal performance behind to compete as a Team for the Higgins Perpetual Trophy. The swimmers took part in events that were not their favourite stroke or event in an effort to compete as a Team.
They did an amazing Job coming 2nd with a total of 146 Points to Athlone's 169 Points.
Well done to all Shark Swimmers !!!!!
Shark Team
34 Swimmers in total took part in the Higgins Cup Perpetual Trophy competition
Shark Lads
Billy took Bronze in 400 IM, Evan Silver in 100 Back, Michael Silver in 100 Back, Bronze in 100 Fly and 100 Breast and Cian Silver in 100 Free and Bronze in 100 Breast
Shark Girls
The Girls Took Silver in both the IM Relay and the Freestyle Relay. Individually Carol Griffin took Gold in the 100 Breast and Bronze in the 400IM and 100 Free. Aoife took Silver in 100 Fly and 400 IM (Connacht Time). Grace took Gold in the 100 Breast, Silver in the 100 Back and Bronze in the 400 IM. Imogen took Gold in the 100 Breast, Silver in the 100 Fly and 400 IM.


text:
Irvine Housing Blog
Posted: 31 Jan 2013 04:00 AM PST
This week I visited a townhouse in Woodbridge's gated Arborlake community. At 2700 square feet, it is bigger than many townhomes; however, the layout is so confusing that all of the families touring it when I was there (three others) couldn't figure out how it all fit together.
The basics:
HOA dues are $497 per month and there are no Mello Roos taxes.
This townhouse has its own two-car garage facing the street and a gate leading to a private courtyard as you enter the property. The courtyard is large, with two separate stairways leading up to the building, causing many of the visitors (including me) to think it was a shared space leading to multiple units. However, both stairways lead to this home – the front one is the main entry and the one on the side leads to some of the bedrooms.
The main entry features a wall of windows and, as soon as you go inside, a newly-tiled travertine staircase takes you up to the first floor of the house. The living room is at the top of the stairs. A fireplace is surrounded by frosted glass half-walls that overlook the entry. On the opposite side of the room, sliding doors lead out to a long balcony that runs the entire length of the unit. The balcony overlooks the sports fields of Lakeside Middle School so, while it is a nice view, I imagine it gets noisy on school days.
The living room flows into the dining room, which has space for a large table and a huge window looking out to the balcony. A wetbar with granite counters and white cupboards line another wall.
A door from the dining room leads into the eat-in area of the kitchen, which has more sliding doors to the balcony. This space is so large that it needs to be filled with more than just a table to avoid looking empty. It could serve as a casual family room, a replacement for the formal dining room (freeing up that space instead), an office, etc. The kitchen has been recently remodeled, with granite counters and white cupboards matching those in the dining room. It features stainless steel appliances and travertine floors matching the entryway. It is a good size and well-laid out, with a small window to bring in some light.
Next to the kitchen is a laundry room (no sink) and, across from that, a small bathroom with a single sink and a small stall shower. The downstairs hallway has a coat closet and two sets of floor-to-ceiling linen cupboards. At the end of the hall is the first bedroom, currently set up as an office. Big double doors lead into the average-sized room. It has a small closet, a window overlooking the courtyard, and a door out the back.
A back door from the office leads to the side stairway that I originally saw from the courtyard. It has stairs going both up and down, as well as a door across the hall, which is why so many of us were confused and thought there were multiple units. The door across the hall actually leads to another large room that is part of the same house, but not accessible from the inside at all. It has a sloped ceiling that is very low on one side and a couple of big storage closets, that aren't fully finished and have lower ceilings. The carpet was very dirty and would have to be replaced. This room could make a great home office, especially for someone who saw clients and needed a truly private space. A skylight helps to brighten the room.
The upper floor of the house is accessible from the outside stairwell and from an inside staircase in the main hallway. There are three bedrooms, including the master, and an additional bathroom. The two secondary bedrooms are a good size, one with bigger windows and a bigger closet. Both have standard, 6-paneled door closets. The bathroom they share has only one sink and a shower/tub combo. One of them has a door leading out to the side stairwell.
The master bedroom is big, with vaulted ceilings and a large balcony overlooking the middle school. The bathroom has travertine floors, granite counters, and two sinks. It also has a large bathtub, with a showerhead as well, but it lacks doors or even a curtain rod, so something would have to be installed to use it as a shower. The master has two large closets (neither is a walk-in).
The parts of the house that have been remodeled are really well done. However, the carpet throughout the house is dirty and definitely needs to be replaced. The side stairwell is also grungy and, since it does only belong to this unit, I would probably clean it up and make it nicer. The garage is extra long, so there is plenty of space for storage or a work area; however, it doesn't have direct access to the house (only to the courtyard).
The windows are original and most don't have any sort of window treatment, so people at the middle school would easily be able to see in the large, rear-facing windows. There are other units on both sides, so several of the rooms, including most bedrooms), share walls with the neighbors. The HOA fees are astronomical. On the plus side, it's incredibly large for a townhouse, has an association pool, and is extremely close to the North Lake Beach Club and lagoon area. The strange layout and high HOA fees would keep me from making an offer, so I am curious to see how long this one stays on the market.
Posted: 30 Jan 2013 11:05 PM PST
If interested, contact Shevy at email@example.com or 949-769-1599.
|You are subscribed to email updates from Irvine Housing Blog
To stop receiving these emails, you may unsubscribe now.
|Email delivery powered by Google
|Google Inc., 20 West Kinzie, Chicago IL USA 60610


text:
Gummy Smile
What is Gummy smile?
Gummy smile is a condition in individuals when they smile their top lip pulls up excessively exposing their upper gum. This can generally be caused by hyperactive muscle which elevates the upper lip. This can be treated by experienced doctors using Botox injections into these hyperactive muscles. Once the muscle relaxes as the result of the Botox this results in minimal or no exposure of the gums.
What happens during the treatment?
A small quantity of toxin is injected into the hyperactive muscle. Treatment takes only 5 minutes to perform.
What can be expected after treatment?
Nothing other than minimal redness may be apparent after the treatment but in most cases even this wont be seen. The treatment normally starts to take effect after 2-3 days with full effects seen between 10-14 days, but this may vary slightly with some individuals.
How long do the effects last?
The effects will normally last between 3 and 6 months.
How much does it cost?
Treatment cost start from £129.


text:
Italy, May 2013: Tuscany—Exploring & Biking in Lucca
Eager to start our next journey, we woke up early and bid a bittersweet farewell to our temporary home of Siena. After a filling breakfast we jumped in the car to make the hour-and-a-half journey to the town of Lucca which served as a stopping point on the way to the Liguria Peninsula. While Lucca is a relatively large city, its old town is well preserved within some of the best unspoiled Renaissance-era walls in Italy. We parked our car in one of the many lots surrounding the ramparts and adventured our way in!
Without a map or GPS to go by, we were free to wander the streets and take in the sights. Our primary mission was to find the town's main piazza, but we stumbled upon many picturesque scenes on the way. One of the surprises we happened upon was Church San Michele in Foro, with its intricate façade and winged angels perched atop the structure's peak. After walking around inside for a bit, we continued on along the crooked streets until we finally made it to the Piazza Anfiteatro.
The piazza is visually stunning, extending out from its center in an oval with a range of soft yellow and cream houses towering above along its perimeter. Between the colorful window boxes, relaxed outdoor restaurant seating, and decorative greenery, the square quickly made its way to the top of our lists of favorites. We took a seat at Per Bacco, sharing bruschetta, prosciutto, and fresh mozzarella, while admiring the light and airy surroundings.
After eating, we wandered around the piazza a bit more and found ourselves at a shop called Le Sorelle, which showcased a variety of home goods and trinkets. We took our time browsing and even bought two scarves—one for Brittany and one for her mom. The next portion of the day's journey took us back toward the town walls as we were preparing to find bike rentals for a leisurely ride along the ramparts' pedestrian promenade!
It didn't take us long to find a rental shop as the town is littered with them—we settled on Biciclette Poli and walked our bikes up to the top of the wall. The circuit takes about 25 minutes to complete at a relaxed pace and we certainly weren't in a rush! We ended up doing two full laps, all while Brittany's sensitive bell jingled at every bump and turn, warning everyone in our path that we were coming up quick. The ride ended up being one of our favorite experiences on the trip and we would highly recommend it to anyone stopping by Lucca.
On our way out we stopped for a quick bite of gelato and then made our way back to the car. We would have another hour to go before dropping our car off in La Spezia and taking the train into the Cinque Terre!
Trip gelato count: 11


text:
March was about revisiting many of my old favorite books. I love revisiting old books I've read in the past. It amazes me how I can gain new insights from the same information depending on what's going on in my life, my mental state, etc.
Many of you have asked me to keep a log of the books I share on Instagram and Instagram stories. I'll be posting these lists every month. If you're looking for my core list of book recommendations, click here.
The Daily Stoic – Ryan Holiday
The philosophy of Stoicism is essentially a bunch of powerful mindset shifts. I've been a fan of Ryan Holiday for awhile and he does a great job clarifying this ancient philosophy into bite-size nuggets.
A New Earth – Eckhart Tolle (book + audio)
So many gems in this book. One of my favorite quotes, "the primary cause of unhappiness is never the situation but your thoughts about it. Be aware of the thoughts you are thinking."
Awaken the Giant Within – Tony Robbins (audio)
Tony covers a lot of fundamental principles from developing new habits to challenging old beliefs. A classic I revisit often.
Anything You Want – Derek Sivers
One of my all-time favorite books on the entrepreneur mindset. It will change the way you think about owning and running a business, guaranteed. It has so much simple, straightforward, and practical wisdom in just 84 short pages.
The Alchemist is one of those timeless stories whose lessons stay with you forever. It resonated with me on such a deep level the first time I read it and still to this day, it gives me goosebumps when I re-read this magical fable.
Motivational Quotes to Get the Blood Moving – Marcus Almond
I stumbled on this book in a bookstore in Brooklyn. It jumped out at me. I was pleasantly surprised to find it is a compilation of original quotes by the author with brief explanations.
The Power of Your Subconscious Mind – Joseph Murphy
My favorite part of the book is that the author shows you how to put this principle into practice and make it work for you.


text:
We all feel it. When we wake up in the morning. When the hours stand on end at work. When the outside world peers back at us through social media news feeds. It is the yawning abyss — the quiet, subtle buzz of anxiety that comes with living in the modern world. The fact that, sooner or later, all of this will end whether we like it or not.
This irreconcilable truth became the cornerstone of Petaluma's debut record.
Petaluma was founded by multi-instrumentalists Rob Habel and Patrick Sweeney. Their debut album of the same name spawned from a place of sonic exploration that results in an altogether eclectic sound. Dark, ambient, and oddly calming, Petaluma's music is as impossible to resist as it is to pin down.
Artwork by Marina González Eme
Design by Daniel Díez


text:
Posted in: Archive
Whilst some prefer total silence to concentrate, personally I find particular soundtracks work better when trying to get into 'the Zone' when writing code. Thankfully, the web provides plenty of playlists freely for Spotify and other radio station alternatives to make getting up and going and back at it that bit easier. I've grabbed them here as links for safe keeping, the developers among you may find them useful.
Ambient Background Sounds
Sometimes ambient background sounds help to block things out and help you concentrate even better than complete silence. The below are a couple of options.
URL: http://www.rainymood.com
Rainy mood does what it says on the tin, and is a loop of a rainy day / thunderstorm. It's more of a white noise type soundtrack than it is anything else, but if you prefer simply listening to background sounds over music, its a pretty good place to start.
Perhaps the Sound of a Tropical Beach is more your thing? This Loop on YouTube is perfect for imagining desert island bliss.
URL: http://www.simplynoise.com
Simply Noise is a free online white noise generator, although there are some paid for tracks in there as well; (with a honesty payment policy so you can pay whatever you want) you will however need Flash player to hear them, at least on the website initially.
If you want to go down the slightly more involved root, Boodler is an open source soundscape tool that lets you mash together your own creation. Python geeks eat your heart out.
What startups have on their playlists?
Startups typically encourage creative working environments for their staff, so its interesting to see what is playing on the office tracks. Fast Company did an awesome piece a while back sharing the sounds from inside particular startups.
What Pinterest Engineers are listening to:
What Facebook's 'Paper' team have playing:
What's making the airwaves at Snapchat:
and finally, Airbnb picks:
Such is the wonder of Spotify that it is relatively easy to follow relevant users from within particular teams and see what they are listening to.
Spotify PlayLists
Here are few Spotify playlists I've found on sharemyplaylists.com (a site solely dedicated to Spotify playlists) and have kept around:
Coding Music – Uptempo Electronica, Tycho, The Crystal Method
A soundtrack for coding – Mixture of Electronica, Moby, Massive Attack
Deep Focus – Much more chilled, includes Explosions in the Sky, Six Parts Seven, Shoegaze and Post Rock instrumentals
Coding / Programming / Hacking Slashing – Kosheen, Massive Attack, Phantogram, Thievery Corporation
Post Rock Coding – 65 Days of Static, And So I watch you from Afar, Metavari
Instrumental tracks for Coding – Includes some of the brilliant Trent Raznor Score from the Social Network, (you know, if you fancy pretending you are Zuck for an evening)
Other / Misc.
Some other links I found on my travels if you can't quite manage to find exactly what gets you in the swing.
What sounds are helping you become that bit more productive?
2 responses to "Focus. Playlists for Coding."
The Prodigy & Rammstein work for me. (I don't mean for coding, last time I did that was 68000 assembly language on the Amiga).


text:
We care about the environmental and social impact of our products. We believe that providing a high quality product begins by ensuring they're good for our environment. That's why every step of the way – through design, manufacturing and product lifecycle – we consider the impact of our work on people and on the environment. Our products are supposed to live a maximum life and being loved by their owner.
All our Products can be taken apart into their main materials to be fully recyclable. All the manufacturing of our products takes place in Germany to provide the best quality. This also keeps the transportation distances short.
For further details on the materials that we used for our products, take a look at the specific product pages.


text:
He's pretty swell.
And when I say "swell," I mean he's the best father our girls could ever have, for whom I could have never wished.
I could have never imagined someone as amazing as him out of a barrel of crack whore monkey dreams.
Sweet swaddled Baby Jeesus, I love this man.
Lucky for me, he has a great ass.
He's a pretty great uncle, too.
And he makes me the happiest girl in the world.
…excuse me while I go tackle him behind closed doors…


text:
Explore Further◄ Browse by Call Number ►
Subject Headings
Lucas interprets the latest brain research to explain why it doesn't work to just decide cognitively to change. She offers short, easy mindfulness practices to rewire the brain for love instead of fear. It's as easy as dropping your jaw, relaxing your tongue, putting your hand on your heart and imagining heat in your hands. Try it!
There are no ages for this title yet.
There are no summaries for this title yet.
There are no notices for this title yet.
There are no quotes for this title yet.


text:
Well (I can
after a
good few discussions in the old British Association for the Advancement
of Science), it was finally decided that the Australian platypus would
be classified as a mammal and not a reptile.
It was further classified as a monotreme - an early branch of mammals (later ones being marsupials and placentals), together with echidna - the only other egg laying mammal left in the world.
Australian platypus is the only remaining member of its genus (Ornithorhynchus) and family (Ornithorhynchidae), but there are fossils of more species that used to exist.
Your Trip... the FREE Cape
York Travel Pocket Guide
to the Trip... the full Destination Cape York Travel Guide


text:
A new program focused on educating riders through "feel" is being launched during an inaugural demonstration scheduled for August 30-31 at Windhorse International in Bethlehem, Connecticut. The inaugural event, open to all with an interest in how to achieve the tact and finesse that leads to lightness in riding, will feature demonstrations of the training techniques – particularly use of the double bridle and the seat – that lead to lightness. Dr. Jane Marie Manfredi, of the College of Veterinary Medicine at Michigan State University, will also be on hand to present results from decades of research on equine biomechanics that she conducted along with other members of a research team led by Dr. Hilary Clayton.
Windhorse International is pleased to offer the opportunity to view two full days of demonstrations with Bettina Drummond and Dr. Jane Marie Manfredi,
Finessing the Double Bridle was originally scheduled to take place with Dr. Hilary Clayton. Dr. Clayton has been asked to speak at the WEG (World Equestrian Games) in Normandy, France this year and has asked Dr. Manfredi to present her work on the use of the snaffle bit. This will work in conjunction with Bettina Drummond's first day of demonstrations and explanations of the use of the snaffle in the double bridle and the la Guérinière square.
PLEASE NOTE: This is not a clinic, there are no riding opportunities. Bettina has hand selected riders to demonstrate her points. There will be many opportunities to ask questions and view the process of developing lightness through the use of the double bridle.
Tentative Schedule (click to enlarge):
Saturday: 12:00 PM Dr. Jane Manfredi will present Dr. Hilary Clayton's research on Bits and Bitting
This talk is based on a series of studies performed over a period of 30 years with the objective of providing a scientific foundation for making choices about the appropriate bit for a specific horse with regard to the size and shape of the mouthpiece, and adjustment of the bit within the horse's oral cavity. The studies used radiographic images and videos to visualize the position of different bits inside the horse's mouth and to watch the movements of the horse's jaws and tongue as he mouths the bit. The results have shown that bits vary in the position of the mouthpiece relative to the bars of the mouth, the hard palate, the teeth and the tongue. The results suggest that pressure of the bit against the hard palate is particularly uncomfortable and likely to cause resistance. Differences in oral conformation between horses may explain some of the individual preferences for a certain type of bit but do not entirely explain why a particular bit works well in a specific horse. Therefore, bitting can be based on scientific principles that take account of conformational variations but there is also an element of art in choosing and fitting a bit correctly.
There will be a luncheon and question and answer session (limited seating/reservations required) with Ms. Drummond, Dr. Manfredi and Padma Karma on Saturday after the lecture.
On Sunday Ms Drummond will continue demonstrations showing the progression and use of the the double bridle and seat to create lightness. A box lunch is available to order.
For more information about this cooperative project click here.
For information about hotels in the area visit our Contact page.
Bettina Drummond/Jane Manfredi Reservation Form:
Saturday Luncheon Sold Out.
Sunday Luncheon Sold Out.


text:
suzan noyes
Suzan Noyes currently has art cards distributed by Taku Graphics - her "Northern Whimsy" series. She also paints vintage vehicles on a commission basis. Suzan Noyes grew up in California and has lived in Maine, California, and most recently, in Alaska. She was employed as a free-lance commercial artist for many years while concurrently pursuing a career in fine art and illustration. Suzan moved to Nome, Alaska in 1993, resulting in a completely different lifestyle, intense involvement within the community, and exciting new directions for her work. The impact of this great state sparked new interest in the mediums of pencil, charcoal, and paste and helped develop a fresh approach to acrylics, mixed media and mural painting. Suzan believes she must identify strongly with something in order to successfully render it; it's a visceral process. She enjoys putting an unexpected or humorous twist into her subject matter because it draws the viewer in on a more personal level. She feels that creativity is a saving grace in our ever more complex world.


text: Enjoy 15% Off PLUS Free Shipping and Give Warmly this Valentine's Day View this email in your browser http://host.connect.sundancecatalog.com/Portal/content/Sundance/2018/01January/17003_126201715FSEmail1_AllOthers.aspx?uh=1756386085213195151&siteNodeId=47938&b=6944157 --------------------------------------------------------------------------- *15% off Plus Free Standard Shipping on a purchase of $100 or more is valid between 12:01am MT 1/26/2018 and 1/31/2018 11:59pm MT. Offer valid on merchandise total only, before shipping, handling and taxes are added. Offer not valid on furniture, one-of-a-kind paintings, one-of-a-kind jewelry, gift cards, gift certificates, gift boxes, prior purchases, furniture surcharges, shipping to non-U.S. zip codes (zip codes that are not in the contiguous U.S.), expedited services, or any item which requires an additional surcharge or shipping fee. Cannot be combined with any other offer. Discount offer activated by entering the site through this email. Offer is valid at Sundance Retail Stores, but not in-store special events. Contact Us Instant Service https://livechat.boldchat.com/aid/441248644966233225/bc.chat?cwdid=437315660393470100&wdid=347458224426723421 Email mailto:firstname.lastname@example.com Phone 1.800.422.2770 To change your email preferences or to unsubscribe from Sundance Catalog email list, please click here. http://host.connect.sundancecatalog.com/Portal/settings/Unsubscribe.aspx?uh=1756386085213195151&siteNodeId=47938&b=6944157 Sundance Catalog Company 3865 West 2400 South, Salt Lake City, Utah 84120-7212 B)2018 Sundance Holdings Group, LLC


text:
High court set for showdown
Two years after it was enacted, and with Americans still passionately divided, the U.S. Supreme Court is set to hear arguments beginning Monday on President Barack Obama's landmark health care reform law.
San Antonio — where one in six workers is employed in health care or medical research and 24 percent of residents lack health insurance — has a big stake in the outcome. Texas is one of 26 states that have sued to overturn the law.
With a nod to the importance of the case, the Supreme Court has allotted six hours over three days to hear oral arguments, instead of the usual one hour. A ruling is expected by early summer.
Texas Attorney General Greg Abbott, who will attend the hearing, said Texas is challenging the law for two reasons: the part of the law that requires almost everyone to buy insurance or pay a fine, and another part that expands Medicaid by millions of adults.
"Never before in the history of the country has it been imposed on Americans to go out and purchase a product," Abbott said in an interview. "If that mandate is upheld, there will be virtually no limit to federal power and the ability to compel Americans to purchase whatever Congress feels like making Americans purchase."
Marge Petty, who heads the U.S. Department of Health and Human Services region that includes Texas, said at a San Antonio event last week, "We're very confident that the Supreme Court is going to support the health care law."
While the most sweeping parts of the law have yet to kick in, a number of provisions already have.
In its first two years, the law has eliminated lifetime caps on health benefits, required that screenings and vaccines be covered with no out-of-pocket costs, and allowed young adults up to age 26 to remain on their parents' policies.
It also has helped some businesses pay the cost of covering employees and retirees and offered more generous drug benefits to Medicare recipients.
Jerry Fielder, 63, has already benefited from the law. The small-business owner signed up for a newly available pre-existing condition insurance plan offered by the federal government.
For years, she and her husband tried to find insurance on the open market but were turned down because of his heart condition, she said. When he required open heart surgery in 2003, they paid $73,500 in cash — exhausting their savings and borrowing against their business and from family members.
Then, in 2009, she was diagnosed with lymphoma. It went untreated for more than a year.
More Information
Arguing the Affordable Care Act
Beginning Monday, the U.S. Supreme Court will hear arguments on four issues, including the constitutionality of two major parts of the Affordable Care Act, passed by Congress two years ago. Texas and 25 other states have sued to overturn the law.
1. Mandate: The individual mandate requires most people to have a minimum level of health coverage for themselves and their legal dependents beginning in 2014 — or pay a penalty.
2. Medicaid: Jointly funded by the states and federal government, Medicaid provides health insurance to the poor. In Texas, Medicaid is largely a program for children and pregnant women. The law would expand that to nearly all people younger than 65 with incomes up to 133 percent of the federal poverty level.
3. Severability: If the court strikes down the individual mandate, must it strike down the entire law?
4. Timing: Can the Supreme Court make a ruling now, or must it wait until the mandate's penalties go into effect in 2015? Some argue the federal Anti-Injunction Act says they must wait.
Source: Kaiser Family Health Foundation
Their family income was too high to qualify for discounted care through the tax-supported University Health System, and they found that even nonprofit cancer clinics wouldn't treat her without thousands of dollars paid upfront.
"When we heard about Obamacare, we were like — my gosh, maybe this will work," she said. "And in the meantime I'm just getting sicker and sicker. The tumors are growing and getting bigger; it's in the bloodstream and the bone marrow. I was sleeping all day and couldn't move."
Only about 4,000 Texans have taken advantage of the little-known plan Fielder signed up for in October, allowing her to finally undergo chemotherapy and radiation treatment. To qualify, beneficiaries must have been uninsured for at least six months. She pays $426 per month for herself. Her husband turned 65 and qualifies for Medicare this year.
"Of course, people tell you, 'They have to treat you.' Not true," Fielder said. "They do not have to treat you. The Hippocratic oath doesn't say they have to treat you. It just says do no harm. And sometimes they won't even look at you."
San Antonio precedent
Among previous Supreme Court rulings that the justices will weigh in deciding the health care case is one from San Antonio, Garcia vs. San Antonio Metropolitan Transit Authority (since renamed VIA).
Bus driver Joe Garcia and some co-workers sued to require the transit authority to pay them overtime after working more than 40 hours per week as required under federal law. The authority argued that as a local government service it was exempt from federal regulation.
In 1985, the court ruled 5-4 that under the Commerce Clause of the U.S. Constitution, the federal government can regulate almost any economic activity, including that of local governments.
In the opening paragraphs of their petition in the health care reform case, the states asked whether the current justices will base their ruling on a broad interpretation of the Commerce Clause as the court did in the Garcia case, or on more recent, narrower interpretations.
"The established law doctrine is anything that affects interstate commerce — even if remotely — is subject to congressional legislation," said Calvin Johnson, professor of law at the University of Texas at Austin.
But Abbott said what's different about forcing people to buy insurance is that Congress is regulating inactivity rather than activity.
"The issue here is that Congress, by imposing the individual mandate, is forcing people who otherwise are choosing to be inactive in the health care market," Abbott said. "It's forcing them into the stream of commerce and then regulating them. That is what makes the Obamacare law so dangerous and so unprecedented, and should make the court reticent to uphold it."
The Obama administration argues that it's not just a matter of people choosing not to buy insurance. When those people are sick or injured, everyone else ends up paying for their care through cost shifting and higher taxes.
"People say, 'I'm healthy right now. Why should I (buy insurance to) cover the $500,000 treatment?' knowing full well they'll demand the $500,000 treatment when they need it. And they'll get it," Johnson said.
Instead of the Affordable Care Act, Johnson said, "I would have called this the Anti-Deadbeat Fiscal Responsibility Bill."
The two sides will also argue whether the fine for not buying insurance is a tax or a penalty. The government says it's a tax and within its powers under the tax code. The plaintiffs say it's a civil penalty and unconstitutional.
The states want the court also to strike down the law's Medicaid expansion, arguing the federal government is using coercion by threatening to withhold all Medicaid funds unless the states cover more people. The federal government says it already attaches such conditions and is within its rights to do so.
With states facing a series of deadlines to comply with different parts of the law, the Supreme Court put the case on a fast track.
"The expectation has been a June decision," said Anne Dunkelberg, associate director of the Center for Public Policy Priorities, an Austin-based advocacy group. "We're starting to hear more and more that it could even be early July. But no one is really wanting to handicap the decision of the Supreme Court, which is probably a smart thing."
A divided public
While the law has its vocal defenders, its most visible effect may be the anger it has triggered — shaping the tea party movement and rewarding Republicans in the 2010 midterm elections.
"The frustration that we felt, that the tea partyers across the country felt, was that Congress and its politicians were merrily enacting a far-reaching law, and they weren't listening to us," San Antonio Tea Party President George Rodriguez. said.
Polls show Americans almost evenly divided on the Affordable Care Act, although in Texas opposition has been greater. A 2010 UT/Texas Tribune poll found 64 percent of people statewide disapproved of the law. Among Republicans, the disapproval rate was 94 percent.
Many local doctors — already frustrated by shrinking reimbursement rates and red tape — are opposed to the expanded role of government in the new law, said Dr. Jesse Moss Jr., an ear, nose and throat specialist and immediate past-president of the Bexar County Medical Society.
"Most physicians are afraid that if the government takes over, they will lose total control," Moss said. "And in fact we've already lost control because the insurance companies tell us what to do. Now I have to get permission to do everything."
Still, Moss sees a few good things the law does, such as allowing young adults to stay on their parents' plans and equalizing the cost of insurance between men and women.
Others, such as heart surgeon Dr. J. Marvin Smith, see virtually nothing they like.
"The way the thing is set up it offers promises that are not keepable," Smith said. "President Obama said time after time that if you like your doctor, you keep your doctor. If you like your insurance, you keep your insurance. This does neither. Already, the number of doctors that will see Medicare patients is decreasing steadily."
Dr. Robert Luedecke, a local anesthesiologist, sees flaws but supports the plan.
"I have voted for Republicans and I have voted for Democrats, and I support Obamacare because it helps improve a lot of our problems," he said. "The Affordable Care Act is far from perfect, but in my opinion as a physician who has worked on health care reform for many years, it would be foolish to repeal it."
As for Fielder, she said she's been criticized by people for buying coverage under the pre-existing insurance plan. "I've had people ask me, why did I accept that socialized medicine? And these are people on Medicare and in military. And I thought, 'What do you think yours is?'"