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Why Your Content Plan Sucks—and Why You Should Switch to a Strategic Approach
It can be argued that content is the foundation for every marketing strategy out there. Think about it—content is the basis for blog posts, articles, print ads, social media ads and posts, offline marketing, white papers, eBooks, videos, and everything else you use in your small business marketing efforts.
Surely you've heard the old adage, Content is King, but maybe you've never quite realized the full scope of it. In today's culture, it's nearly impossible to market a business without content. And that's why everyone wants to understand how to create a content plan.
But doing so may keep you from reaching your goals.
Why Most Content Plans Get No Results
You've probably seen blog posts all over the internet telling you that you can create a content marketing plan in seven easy steps, but the truth of the matter is that most of those "plans" leave out the most important aspect of successful content marketing: customer satisfaction.
A content marketing plan typically outlines a schedule where you will add specific amounts of content to your blog or marketing efforts and wait a couple of years for the bots at Google and Facebook to take notice and begin to display your site.
And while that's one way of getting the job done, it's an awful lot of work and well…waiting.
But what if I told you that there's a better way, one that would not only help get your site ranked, but also build lasting relationships with your audience?
It's called a content marketing strategy, and it should be the basis of your marketing strategy.
"A content marketing strategy beats the pants off a content marketing plan any day of the week." Sam Kerns Tweet this!
Here's what you need to know.
What's the Difference Between a Content Marketing Plan and a Content Marketing Strategy?
A content marketing strategy looks at the bigger picture, and the results are long-lasting relationships with your customers and a better brand. For example, instead of focusing on how you can get the attention of the Google bots, you should focus on your customer's pain points and develop content to help them with it.
"Content developed for a content plan rarely goes viral, but content as part of a brand strategy often does because it's written with consumers in mind, not the bots." Sam Kerns Tweet this!
Thinking long-term helps you develop a strategy, and that's what produces relatable and shareable content. And that's the goal, isn't it?
How to Create a Content Marketing Strategy
Step 1: Understand Your Goals and Audience
Before you begin developing content, you should have a rock solid idea of what message you want to consistently send out into the world. Think about your business' goals and mission and align them with your message.
But don't forget to keep your target audience in mind when doing so. Remember, writing for the bots is a losing strategy—instead you need to pinpoint the message that will resonate with your audience. Only then will they feel compelled to share it.
For example, imagine that you run a website devoted to home improvement. If you were to devise a content marketing plan, you might post once or twice a week and make sure to use the keywords and keyword phrases that would eventually get you noticed by the bots, but quite frankly, it's not enough. You also need to get noticed by the people who are looking for home improvement information, products, and resources so they can share your content, buy your products, and click through to your affiliate and partner links.
Do you see the difference?
"Writing to bots has never in the history of content marketing made a website successful." Sam Kerns Tweet this!
Step 2: Connect with Your Audience
Have you ever visited a blog and felt like the host was out-of-reach or somehow disinterested in your problems or questions? I have, and like most people, I typically don't stay around very long.
But when I visit a blog where I can connect with the host, either through his or her writings, the about page, or some other means of connection, I'm more likely to stay longer and visit again.
It's no different for you when creating a content marketing strategy.
Your goal is to connect with your audience in order to build trust, confidence, and establish a connection. That means when you write your posts, send out your social media tweets or posts, or create a video, it should all be with your audience in mind. How will you relate to them? In a friendly, approachable way, or as a kind professor who has the right answers? It's your call, but once you establish your way of connecting, be sure to keep it consistent.
Step 3: Don't Let Your Audience Down
It's been said that many content marketers give up right before their blog would have broken out, and that's a shame not only because they miss out on a great opportunity, but also because they let down the faithful followers who have come to count on them.
Your blog isn't just a money-making proposition. If you do it the right way and speak to and connect with your audience, they will come to depend on you.
So forsake any thoughts of only going halfway and instead determine to carry on until you've succeeded. A content marketing plan would have you give up if you don't see the results you want in a certain period of time, but a content marketing strategy would allow you to look into the future with patience and an understanding of what you're building and the good it will do.
Small business optimism is on the rise, and for small businesses everywhere, that means content marketing has to take center stage in their marketing efforts. Do you have a content marketing strategy? If so, share the details of it below!


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Life Floor Product Line Announcement
At Life Floor, we hear this all the time, "I want more Life Floor but I've run out of aquatic areas to cover... how can I get more Life Floor without more floor? Can you start a fashion line? A pop star music career? Maybe a cosmetic company?"
We have a lot of design ideas, but we are morally against shoes, and the average day at the office has our staff rocking a Life Floor polo and khaki shorts, which, frankly, is already the height of fashion. We can't launch our pop star careers with infectiously good earworms because we don't support microbe growth, and while the market for waterproof and brightly colored cosmetics is booming, our focus on geometric and impervious designs didn't get us too far past the fashionista focus group.
But we heard these concerns loud and clear, which is why we're proud to announce Life Floor's new brand: Life Flour.
That's right.
We're starting a recipe blog. You may be thinking, "How on earth will Life Floor switch from writing about flooring tiles to writing about baked goods?" We think we'll get the hang of it…
Soft Chocolate Modular Cakes
Life Flour SDS
(All measurements in imperial and metric to support our international customers)
1 1/2 cups (210 grams) of sifted and whisked co-polymer flour. That is, 1 part cake flour, and 2 parts all purpose flour. (the best way to avoid abrasive, sorry, lumpy cakes is to whisk and sift all the dry ingredients together.
1 cup (190 grams) of granulated Porcelain, sorry, white sugar. (If you side with the Correct Side Of History and hide your sugar in the fridge to prevent ants, you'll want to bring this to room temperature for better seams blending.)
½ cup (95 grams) of Gobi Light brown sugar
½ cup (70 grams) of good quality cocoa powder (Sourcing good raw ingredients is the best way to achieve the longest lasting and most durable, aww jeeze, tastiest and richest cake.)
¾ teaspoons (3ml) baking soda (not be confused with baking powder)
1 teaspoon (5ml) baking powder (not to be confused with baking soda)
½ teaspoon (2ml) kosher salt (or iodized salt if you feel a goiter coming on)
1 cup (2 sticks) (200 grams) unsalted butter, softened (Not melted! Melted results in flatter and less cushioned cakes.)
4 (200 grams) large eggs (The eggs, like all the other ingredients, should be room temperature for easy installation. To check egg freshness, make sure to bounce on Life Floor.)
1 cup sour cream (200 grams) (Afterall, our tiles are designed for the aquatic environment... we can't publish a recipe that's going to end up dry!)
2 teaspoons (10ml) vanilla extract
Sprinkles (for the non-abrasive, slip-resistance on top of the cupcake)
Life Flour Installation Manual
As everyone knows, the best things come in squares. So you'll want to use square cupcake pans.
Preheat the oven to 350°F (177°C) for an even cure cook and an equal amount of impact distribution.
Site prep is very important for cupcakes. Use muffin liners so the cupcakes don't stick… wait, this has to be a mistake. We want to make the substrate slippery??!
Alright fine! You caught us...
Happy April Fools!

subset: commoncrawl


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In June 2017, Amazon announced that it would acquire Whole Foods, a high-end supermarket chain with over 400 stores, for $13.4 billion.[14][41] The acquisition was seen by media experts as a move to strengthen its physical holdings and challenge Walmart's supremacy as a brick and mortar retailer. This sentiment was heightened by the fact that the announcement coincided with Walmart's purchase of men's apparel company Bonobos.[42] On August 23, 2017, Whole Foods shareholders, as well as the Federal Trade Commission, approved the deal.[43][44]
I do not like the security of this apps. By default any one in my home can just open it up and start buying things on my account. I would like it to just add things to my cart on the TV and them buy on "My" Computer or "My" phone. I know you can setup a PIN for "videos, purchasing and certain types of content".But, you then need to enter the PIN for $0 videos. Also, anybody with access to the Fire TV remote can just install the apps and start buying things, no pin, no password, just because you have a Fire TV setup on your account. Amazon you need to have a separate PIN for Buying videos, parental control (ratings), Apps and Shopping. And by default the app should setup a PIN.


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Research Project
Grant-in-Aid for General Scientific Research (C)
Fast-growing trees have been attracting an increased interest as the raw materials for pulp and board industries, and it is quite sure that only fast-growing trees can fulfilll the world-wide demand of woody raw materials in future. To collect full information of the chemical characteristics of fast-growing trees seems to be very important to develop the better utilization of those materials.In this research, structural characteristics of fast-growing poplar wood lignin will be discussed in comparison with normal poplar wood lignin. Both poplar woods were basically same species and grown in the Tokyo University Forest, Hokkaido under similar environmental conditions. The former is the one which was developed by New Oji Paper Company.Both trees were felled at the beginning of December, 1992, and the wood samples obtained at the breast height were used for the characterization. The growing rate of the fast-growing poplar was about 1.5 times faster than that of normal one in terms of the height and diameter of those trees. Although those trees didn't show any noticeable difference in lignin content, remarkable differences were found in the chemical structures of lignins in those two trees. Vanillin to syringaldehyde molar ratio in the alkaline nitrobenzene oxidation products of fast-growing tree lignin was 2.0, which was much higher than that of normal wood lignin, 1.5. Potassium permanganate oxidation, other type of lignin degradation reaction, also gave the consistent results. These results suggest that as far as the non-condensed type structural units concerned, lignin in fast-growing tree is apparently rich in syringyl type structures. Molecular weight distribution and contribution of carbon-carbon bonds in lignin macromolecule of fast-growing tree lignin were also evaluated in comparison with those of normal wood lignin.
Published: 1992-04-01
Modified: 2016-04-21
User Guide
Terms of Use
Attribution of KAKENHI


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Vainker, Shelagh: MODERN CHINESE PAINTINGS: THE REYES COLLECTION IN THE ASHMOLEAN MUSEUM, OXFORD & CHINESE PAINTINGS IN THE ASHMOLEAN MUSEUM, OXFORD. Oxford, 1996 & 2000. 96; 253 pp. Colour and b/w plates throughout both volumes. 2 vols. 24x17 cm. Paper.
Well-illustrated two-volume survey of this fine collection. One volume covers the general collection of Chinese paintings in the Ashmolean, the second volume covers the Reyes Collection of 130 modern Chinese paintings which was donated to the Ashmolean Museum in 1965. It covers the period from the mid 19th century to 1995.
Subjects: Painting
Available, as of: 01/09/2019
Was item 236 in printed List 196.
Record produced by Hanshan Tang Books, www.hanshan.com.


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Estate Litigation
It cannot be denied; estate litigation can be time-consuming and expensive. Litigation or out-of-court disputes among family members following the death of a loved one are both challenging and emotional, particularly if family members did not get along under the best of circumstances. The issues litigated in court involve complex legal questions wrapped up in long-standing family problems, a sure combination for protracted and expensive efforts. While the attorneys of Pritt & Pritt, PLLC are thoroughly familiar with the demands of litigation, we also have a large reservoir of experience to draw from when attempting initiate litigation, if necessary.


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Furkan Palai (Furkan Palalı) from Turkey won Best Model of the World 2011 tittle in a gala event held in Istambul, Turkey. Belgium placed 2nd, and Canada placed 3rd.
Silvia Catalina Llanes of Colombia was elected in the women's category. Both signed a modeling contract with the contest's organizing firm.
Special thanks and credits to http://beautypageantnews.com
MOVIE: SHUT IN - Synopsis & Trailer - Following a recent accident that took the life of her husband and left her son paralyzed, a female psychologist (Naomi Watts) finds herself isolated in ...
2 years ago


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Anyone in the Events Management industry would agree that organizing an event is very demanding and stressful. It requires excellent coordination skills and flexibility. Many times, you have to come up with creative solutions to ensure that everything goes as planned when things fail to fall into place.
It is a skill to be able to identify foreseeable crisis that may occur in event organizing. Below, you will find 5 of the most common obstacles that you need to prepare because they commonly arise in any type of event.
1. Allocating Resources
Sticking to the budget or keeping your costs at the minimum has always been a challenge for event professionals. Learning how to efficiently budget a scant resource is an obstacle that you should surpass.
An under-planned budget is one that fails to account for every penny you need to spend and fails to be versatile enough to accommodate contingencies and plan B's.
2. Delegating Tasks
Aside from allocating your resources, delegating tasks to your team is one of the most crucial parts of event organizing. Not having the right people to accomplish the job is a surefire way to event disaster. Delegation is a leadership skill that you should learn as an event professional.
Here are some tips that you should follow in delegating jobs to your team:
- Assign your team well-defined roles.
- Avoid overlapping of duties or scope of responsibilities.
- Keep an open communication with diligent reporting to keep you in the loop.
- Make sure that your team knows their deliverables and deadlines.
3. Staying on Time
Time is a resource that's continuously decreasing. As you can't compete with it, plan the event ahead of schedule. The more time you have, the better results you can get. But unfortunately, this is rarely the case for event professionals and battling the clock has always been a huge challenge.
To avoid cramming that often results leads to mediocre events, remind yourself that your calendar is your best friend. Keep a planner and stick to your deadlines.
4. Preparing for Contingencies
Another challenge in event organizing is securing a contingency plan. While reverting to Plan B, C and so on can be costly, you don't want to pay the price of a disastrous event simply because you fail to have them. For good measure, you should be preparing a contingency plan at least 2 weeks prior the event so you have enough time to communicate with your suppliers and guests.
5. Avoiding a No-show
Event attendance is an important metric to measure the success of your event and thus avoiding no-shows is desirable.
Here are some tips to overcome this challenge in a breeze:
- Never send out a ticket or invitation without an RSVP.
- Master the art of audience engagement prior to the event.
- Use social media to engage attendees through talks and teasers.
- For free events, apply charges to guests who don't show up.
Because of these five challenges, event organizing can be really stressful. However, through proper planning and by devoting enough attention to the aspects that you need to focus on, the events you organize can be as rewarding as you hoped it would be.
Do you find this article helpful? Let us know your thoughts by leaving a comment below.


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Packer Stage Cementing Collar
Forum Energy Technologies' Davis-Lynch packer stage cementing collar (PSC) helps ensure proper placement of competent cement in the intermediate casing string, while expanding the operating envelope. By combining an inflatable packer and a stage cementing collar, the PSC reduces NPT and well construction costs, while complying with regulatory requirements and minimizing HSE risks.
The packer stage cementing collar can assist with:
- Isolating the hydrostatic head of the second-stage cement from the first-stage cement, and from pressure-sensitive zones below it
- Keeping cement from falling around pre-drilled or slotted liners
- Selectively placing cement across widely separated zones of interest
- Preventing gas migration that can ruin primary cement jobs and lead to annular gas problems at the surface and expensive squeeze work
Although the combination packer stage collar serves two purposes, it is only one tool. This means that it can be serviced by one person, which eliminates the cost of the second person who would be required if a stage collar and inflatable packer were individually purchased from two separate companies.
- Helps ensure zonal isolation, especially through trouble zone with one easy-to-use tool
- Reduces HSE risks associated with trouble zones and incorrectly placed cement jobs
- Eliminates flat time
- Reduces the chance of remedial squeeze cementing
- Eliminates the need to bump first-stage cementing plug
- First- and second stage plugs
- Can be run in sequence
- Compatible in oil- and water-based muds
- Able to pump second-stage cement immediately
- Combines two tools into one


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Jessica Raney
Photographer & Owner
Hi I'm Jessica or like my Grandpa would to call me, Jessie!
I'm a Family and Wedding Photographer based in Seattle, WA!
I'm obsessed with my family, animals, fruit and veggies, adventures, laughing and believing in EVERYONE'S dreams. You need someone to have your back, push you forward, be your biggest fan, that's me!!
As awarded one of the Top 5 Best of Western WA Wedding Photographers and my work has been used for many publications and advertisement.
I began Photography while in college at Seattle Pacific University. My major was in Art and Education. I'll throw some truth at you, my Professor told me if I stopped goofing off in class, I could really succeed at photography. I rolled my eyes and continued Facebooking. Clearly he was crazy!
I continued with getting my Masters in Education and was an educator for the next 5 years. I almost started a PhD program in education before life took a fast, sharp and beautiful turn!
My experience in education is applied in my abilities to organize and lead wedding photography and make sure you're getting everything you desire from the moment you get ready to when you drive away to your new wonderful life.
I would be HONORED to meet you and talk about your wedding,
your family, and hear about your dreams!


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Yield: Makes 1 cup
This bright, creamy, goes-with-everything sauce combines fresh summer herbs with shallots and garlic when they're at their peak. Slather it on toast and top with sliced ripe tomatoes, serve as a dipping sauce for crab cakes, or put it at the center of a composed Nicoise-style salad.
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For a movie that many people hold so dear, the child actors that star in The Sandlot sure haven't lived up to its legacy. Maybe that shouldn't matter, though, because the cast created a classic that's easy to watch and fun for to revisit at any age.
Colin takes you back to a tale of summer adolescence, mischief, and baseball set in the 1960's. The Gang covers off on the plot, the memorable quotes, movie legacy, and do their best script reads from the movie's iconic scenes. It's highly doubtful that you'll be able to keep a straight face.
Cryptogeekology: 20 Questions has a movie on tap for you this week. It doesn't go so well for the panel, but maybe you can get to the answer with some well thought out questions.
Geeksquatch is a nostalgia podcast brought to you by a group of "enthusiasts" that grew up in the 80's and 90's - and by enthusiasts, they're actually just a bunch of friends that like to geek out about tv, movies, video games, and toys from their formative years. Join the podcast each week to reminisce about nerd culture topics before they became retro favorites. Come for the squatch, stay for the trivia.
Find Geeksquatch online:
iTunes: Geeksquatch
Website: Geeksquatch.com
Music: Spekrfreks


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House for sale D-17 6 bed rooms with attached bath TV lounge The house is situated at strategic location, Numerous public utilities and smooth travelling choices, Makes it a perfect place for you and your family. Thus an unbeatable combination of luxury and convenience makes this property the most desirable home.
Read More...
Junaid property Advisor
Business Name:
Property Address:
D-17, Islamabad, Islamabad Capital Territory
Office Address:
|Property ID: 27655
|Type: Home
|Status: Sell


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Maileg Mouse - Little Brother in Box - Gold Star Shirt
This adorable little mouse has made a bed in an old fashioned matchbox! He wears a blue shirt with a gold star. His match box is filled with colorful pillows and blankets and constructed out of sturdy card board. The mouse itself is made from high quality fabrics, from its cotton body to its detailed outfit. A precious little pocket-sized companion for your little one! Ages 3 and up. Comes with match box. Dimensions: Mouse measures 4 inches tall
No specifications found
- Code P-37447
- Weight 29
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baby shower
On Saturday, David, Heather, Alyza, Zachary, and I piled into our car and drove from Boston to New York for our Baby Shower. My mom and dad planned this special afternoon back in December and we were very excited to finally be able to see all of our family and friends and share in this truly great moment. In some ways, it wasn't until this moment that the upcoming arrival of the little one became real. Being surrounded by the love, support, and laughter of the strong and beautiful women in my family felt like the "official" initiation into the "mom club." Sharing stories about their pregnancies, births, and parenting adventures helped provide calm and perspective to the luncheon. It was inspiring to see these women and to share in the good, the bad, the ugly, and the miraculous of motherhood. David and I felt truly loved and the generosity of our loved ones was overwhelming. Our little guy is so lucky to be joining this tremendous family and to have a nursery that is stocked with all we could imagine and need to help his transition into the world go smoothly. It was quite a special weekend for all of us.
After the meal, David joined us and we unwrapped the gifts for the little one together.
Baby clothes are so darn cute and tiny!
Even David received a special gift just for him. The Daddy Doo Doo Emergency kit was a hilarious gift filled with all he could need for a poop disaster!
We had the very special help of Zachary and Alyza (our niece and nephew) throughout the party.
Can you believe this cake! I was so surprised when it arrived and could not have imagined a cuter more delicious dessert. Our friends Maryanne and Amanda were so wonderful in finding this treat. And, yes the baby's nursery "theme" is elephants!
Our visit to New York was short but it is amazing to think that our next trip down to our family in July will include the little one!


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FDA Sets A Fast Pace Of Novel Approvals In First Half, But That's Likely To Slow
This article was originally published in Pharmaceutical Approvals Monthly
Executive SummaryA sparsely populated user fee calendar for the remainder of 2011 likely precludes a repeat of FDA's stunning approval performance in the first half of this year. Still, with 20 approvals of new molecular entities and novel biologics during those first six months, the agency is all but assured of one of its best years in a decade – at the least.
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Nokia made noise earlier this year when they sold off their Devices & Services business, and that it would become one with Microsoft. Many were curious about the future of the well-established Nokia Lumia smartphone. This is the brand that in many ways has been at the center of the Windows phone universe, and now it's officially property of Microsoft.
The Microsoft Lumia though will be no different than the Nokia Lumia to date. Obviously, future changes will be future changes, but as the product is sold, and as the product is distributed, nothing will change. As Nokia said in a statement in their Conversations Blog, "In the coming weeks and months, you'll start seeing even more brand experience come to life across different channels as we transition from Nokia Lumia to Microsoft Lumia."
Senior Vice President of Marketing for Phones at Microsoft, Tuula Rytila, pointed out that this is a "very exciting time for Lumia products," and that "Lumia is now part of a compelling family of Microsoft products like Xbox, Windows and Surface along with a range of services such as Skype, Office and Bing."
Windows Phone brings high-quality experience to low-end phones, says Alactel VC
Much of this is in line with the rumors that were previously running around the internet. The change seemed to be predominantly in name-only, and focused on ensuring that the overall customer experience wouldn't change too dramatically. Customers will see the Microsoft name on things like packaging, devices, and on websites – like Facebook pages, and product pages – but the core product will not be changing with the rebranding.
Nokia fans shouldn't worry about their old Nokia devices becoming obsolete, either. In fact, the company seems adamant about maintaining their Nokia devices, through their support channels as well. However, the goal seems to be to continue using the Nokia name for entry-level phones until the licensing agreement runs out. However, Nokia seems to be enjoying their breaking away from the devices business, as they had the best results they've had in recent years on their last earnings report.
Hardcore Nokia Lumia fans should not worry though, as a whole, because the greatest change that seems to be coming with these devices is the change of logo on the back, and not anything fundamental with the phone.


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When you're the new kid on the block, it's difficult to know where to turn for funding for your business.
When all you've got is a little business history and a lot of plans, it might be difficult to find lenders who are willing to extend a business loan to you.
What's a new business to do?
Luckily, even if you don't have any business credit history under your belt, your personal credit history can help you access one of the very best financing options out there for new businesses—a business credit card.
Here's what you need to know to navigate your choices for credit cards for new businesses with no credit history.
Here's the short version of finding a great credit card for your new business with no credit history:
Credit cards are one of the very best funding options for new businesses because they rely pretty much entirely on the business owner's personal credit. Plus, they come with amazing perks that could be just the jumpstart your new business needs.
First thing's first, it's crucial to understand a few things about business credit cards before we dive into answering the question of the best credit cards for new business with no credit history.
One of the most crucial things to understand about business credit cards?
Credit card issuers will look to your personal credit score to determine whether or not you qualify for a business credit card.
The way they see it, you, as the business owner, will oversee all of the spending done on the business credit card account, so the main qualification they'll look to is how trustworthy you are as a borrower. And the main metric for that is—you guessed it—your personal credit score.
Though this fact might be frustrating for some well-established business owners whose personal credit scores are less-than-stellar, it's great news for new business owners. As long as your personal credit score falls somewhere over 550, then you're more than likely on your way to getting an unsecured credit card for your business along with some pretty lucrative perks.
What exactly are some of these lucrative perks?
Well, there are more than a few for you to choose from. And the best news?
They're all extremely helpful for new businesses that need a financial jump start. Let's take a look at the top four perks that business credit cards can offer your new business:
One of the most new-business-friendly perks that a business credit card can offer is a 0% intro APR period.
What is that, exactly?
Well, it's pretty much exactly what it sounds like—a period of time after you open your account in which your credit card balances will carry no interest at all.
As long as you make your minimum monthly payments on time, you'll be able to carry a balance from month-to-month during your intro APR period without accumulating a single cent of interest.
Setting things up before the cash starts rolling in has never been easier than it is with a 0% intro APR period.
Another credit card feature that seems like it was tailored specifically for new businesses is the welcome bonus. When a card comes with a welcome bonus, you'll get a lump sum of cash back or rewards points if you reach a certain spending threshold within a certain amount of time.
When you're setting everything up for your new business, you'll not only need a lump sum influx of returns from your credit card, you'll also likely be spending more than enough to meet the bonus's spending threshold.
Business credit cards for new business with no credit aren't all just one-off perks, though.
Most all business credit cards come with a long-term rewards program. Whether you receive flat-rate or tiered, cash back or rewards points, you're almost certainly seeing a return for your business spending when you do it on a business credit card.
Last but certainly not least, business credit cards for new businesses with no credit can also provide you with business funding even if you're working with fair personal credit.
Not to mention, you might even be able to access a rewards program with your business credit card, even if you're a new business owner with fair credit.
Now that we've gone over the general perks that a credit card for new business can come with, let's take a look at all of the best business credit cards that actually boast these perks.
Here are the top credit card perks for new businesses put into practice:
If you want to optimize the 0% intro APR period on your credit card for new business, then you should consider the Blue Business Plus from American Express.
This business credit card grants new business 12 months of no-interest balances, so long as they make their minimum payments on time.
Along with that lengthy 0% intro APR period, the Blue Business Plus offers the following perks:
Even better?
American Express will report all of your activity on the Blue Business Plus to business credit bureaus, which means that your responsible spending will help you build your business's credit history.
All in all, the Blue Business Plus is the very best business credit cards for new businesses with no credit history that need to carry a credit card balance and build business credit.
If you think a one-off welcome bonus will be the most beneficial perk for your new business, then you should definitely look into the Chase Ink Business Preferred.
This business credit card comes with one of the—if not the–most generous welcome bonuses available on the market.
If you spend $5,000 during your first three months with the card, then you'll receive a welcome bonus of 80,000 rewards points. If you redeem these points through Chase Ultimate Rewards, then your welcome bonus will be worth a staggering $1,000.
Beyond this welcome bonus, The Ink Preferred comes with the following perks:
One notable downside to opting for the Ink Preferred is that it comes with an annual fee of $95. However, when this fee is stacked up against your signing bonus, it seems like no more than small change.
If you want your new business credit card to prioritize a simple, long-term rewards program, then you should look into the Capital One Spark Cash for Business. This credit card for new businesses with no credit history offers a flat-rate, unlimited 2% cash back for every single dollar you spend on your business with the card.
Not to mention, this card comes with a welcome bonus of $500 once you spend $4,500 during your first three months with the card. However, be sure to note that this card comes with a $95 annual fee, though Capital One will waive your annual fee for your first year with the Spark Cash.
While this card's signing bonus might pale in comparison to the Ink Preferred's signing bonus, the Spark Cash's simple, unlimited rewards could really add up and ultimately compensate for the difference.
Finally, if you're looking for a source of funding for your new business, but your personal credit leans more on the average side, then the Capital One Spark Classic for Business is your best bet.
Because its minimum personal credit score rounds in at 550, the Spark Classic is one of, if not the most, accessible unsecured business credit card on the market. Most other options available to business owners with personal credit scores below 620 are secured credit cards, which means they require a security deposit for their credit limit.
But that's not the only reason the Spark Classic stands out. It also offers cash back rewards to business owners with average personal credit—you'll get an unlimited 1% cash back for every dollar you spend with the Spark Classic.
The best news of all?
The Spark Classic doesn't come with an annual fee, so these perks are available to new business for free.
So, what's the bottom line for all of this information on credit cards for new businesses with no credit history?
All in all, you're in a good spot for getting a business credit card.
Though you might have a hard time securing a traditional business loan with little business history, a business credit card could be just the solution you're looking for.
Not to mention, many business credit cards offer perks that can jumpstart a new business into financial success.
With all of these perks available even to new business owners, what's to stop you?
Apply Now for a New Business Credit Card


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6 Ways to Optimize Your Transactional Emails
Give the people what they want.
Transactional emails may seem like the least interesting emails you send, but for customers they fulfill an important function. In fact, transactional emails are almost three times as likely to be opened and read because of the useful information they contain. Don't let this opportunity pass you by! Transactional emails can do much more than just deliver information.
What is a transactional email?
Transactional emails are sent out to document any kind of transaction or activity. Often we associate them with financial transactions, but this category of emails also includes account information updates, shipping updates, forum notifications, and any other email that is sent out in response to the action of a user.
In some cases, the actions of another user generate a transactional email. For instance, when you "endorse" a friend's skills on LinkedIn, they'll get an email notifying them. Check out all of these transactional emails generated by LinkedIn.
What is the goal of transactional email?
The primary goal should be to communicate information to the recipient quickly and clearly. To this end, transactional emails should be formatted simply, using basic HTML. It should be easy to discern at a glance what the email is about and where the desired information is located.
Transactional emails also provide an opportunity to show your company's character (#4) and promote other products or services (#5), but these shouldn't get in the way of delivering information.
6 Ways to Optimize
How can you get the most out of transactional emails? Let us help you optimize your transactional emails in 6 simple steps!
1. Informational Subject Line
The subject line should clearly communicate the purpose of the email and who it is from. For instance, "Account Updated" is not as useful to the recipient as "Account Password Updated – Gizmo Services, Inc." would be. Put as much useful information in the subject line as you can. Using the right subject line can increase your open rate by leaps and bounds. Make sure that the subject doesn't sound like a promotional email.
Below, we have two similar emails from different airlines. The first is more useful because it contains the flight's confirmation number (useful information) and a good description of the contents of the email. The second isn't bad, but could do more.
2. Friendly "From" Address
Use a From address that encourages recipients to communicate with you, and lets them know who they're responding to. For example,
firstname.lastname@example.com lets them know exactly which department they're responding to. An ambiguous from address, like
email@example.com, looks like it might be an address that's not monitored for incoming mail.
Generally, one should avoid using addresses that actively discourage customer response, like
firstname.lastname@example.com. For instance, this shipping notification from Etsy has a "nereply" local-part (before the domain). Though common with shipping updates, this kind of address doesn't exactly cry out, "We're here to help!"
This reservation confirmation from Open Table is a good example of a from address. Who the email is from is clear, and the local-part invites reply. "Member services" makes it clear what the purpose of this address is: to provide service to members.
A customer should feel like responding to an email is easy and straightforward.
3. Scannable Email Layout
Design your layout with an eye towards scanability. A customer should be able to identify the pertinent information in the email immediately. Stick to basic HTML design to make sure that the email works properly in all environments (and of course, test it with our email previews before you send!)
Take a look at this transactional email from Geico. This email's purpose is to inform the customer that their new ID cards are ready. The first link, at the top of the email, can be used to do this, but they've also added a nice big button in the center. The email is broken into short paragraphs, and uses bold font to attract attention to the most important sentence. Customers who are curious about what the Policyholder Service Center does can easily read through the bulleted list of services.
4. Give It Some Character!
Start by covering the basic information the customer is seeking, for example a new comment has been posted to their forum post. Then try to add some unique touches to it. People like to know that the company they're dealing with is composed of humans instead of machines. Remember that adding character shouldn't make the email more difficult to understand.
For example, here is an appointment reminder from my dentist. It's easy to find pertinent information and useful links, and yet it has a lot of character!
5. Add a Pinch of Promotion
There's nothing wrong with promoting your products or services in a transactional email, just make sure that the pertinent information takes center stage. The rule of thumb is that a transactional email should be 80% informational and 20% promotional. One way to do this is to use the main portion of the body to give the customer transactional information, and reserve a small sidebar for other products they might be interested in. You could also include a navigation bar at the top of the email to remind them of the kinds of products you sell. The promotional material should never overshadow or obscure the transactional information.
Check out this transactional email I got from Southwest informing me of my flight details. They did a bit more than 20% promotional material (red), some of which comes above the transactional information (green). As a user, I would prefer the pertinent information to appear in the upper left part of the email just below the header, but this email is still easy to read and gather info from. The header provides a set of links that might be handy: check in, change my flight, or check my status. All in all, this is a well-crafted transactional email.
6. Track, Evaluate and Evolve
You probably track the traffic from your promotional emails to see how effective they are, why wouldn't you track your transactional emails as well? Set up special landing pages for these emails and use A/B testing techniques to find which is more effective. Because these emails are widely read, they offer a great opportunity to interact with the customer and solidify your relationship with them. If you're not tracking, you're wasting time. Each of the steps above can be improved through analytics. For instance, you can test two subject lines for your shipping update email and see which gets more opens. Try different layouts and see which gets more click throughs and read times. Don't forget, though, that the primary purpose of these emails is to keep the customer informed and happy. A successful follow-up offer is only a secondary objective.
Tricks of the Trade
How do you make your transactional emails shine? Let us know in the comments down below!
Author: Alex Ilhan
Hailing all the way from England, Alex brings his email development expertise along with an endless stream of cups of tea and British cynicism. Follow him on Twitter: @omgitsonlyalex.
Author: Alex Ilhan
Hailing all the way from England, Alex brings his email development expertise along with an endless stream of cups of tea and British cynicism. Follow him on Twitter: @omgitsonlyalex.


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Should Smith Receive Another Chance To Lead The 49ers?
The mere look at this article's title may make you cringe. You may be thinking, "No, not another year!" or "I'd rather be a Cleveland Browns fan!". I understand your frustration. Year after year, the former first draft pick does a fantastic job at consistently underperforming and losing games. But with the current realities the Niners are facing, it may make sense to just keep him at starting quarterback for the short-term.
So let's take a look at Three Reasons Why Alex Smith as Starting QB Make Sense for Next Season:
1. New Head Coach: In his first year at the helm, Jim Harbaugh will be faced with a number of challenges. Building player relationships, getting acclimated with team nuances, learning what it takes to be an NFL head coach, and so on. With all this in mind, it will be that more tough for him to bring in a new QB to learn the system or mentor a young one like Colin Kaepernick.
2. No QBs in the Market: This year's QB market is not enticing enough for the Niners to take a chance on someone new. Carson Palmer's name has been thrown around, but at this later point in his career, for him to come in and learn a new offense, how productive can he really be and for how long?
3. Train Colin Kaepernick: This draft pick was a smart one. I have long believed it is too high of a risk for a franchise to commit its hight, first round pick on an unproven rookie, ring a bell? Way too much money is guaranteed without seeing any results. Kaepernick is a promising talent who will not command the crazy money a top pick will. And he already has chemistry with coach Jim Harbaugh. But instead of just letting him start right away, give him some time to learn the offense, much like Aaron Rodgers did with the Packers. That way, he will be more prepared come time to shine.
The thought of seeing Alex Smith under QB is tough to swallow, but hopefully now, it might make a little sense to you.
Ben Djavaheri blogs at Sports Schmooze: Insights, Issues, Interviews -What's your opinion? for passionate sports fans looking for thought-provoking discussion. See his post on 7 Essential Elements of a Pro Sports Dynasty.


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Some 18 people were forced out of their home Sunday night when a wall fell on their roof after Malé was buffeted by strong winds.
Parts of a brick wall from the Sosun Flower house in the Henveiru ward of the capital, which was damaged in a fire in December, fell on the Sosun Meade house next door and damaged the roof, according to National Disaster Management Center.
The NDMC arranged temporary accommodation for the displaced family at guesthouses until the roof of the three-storey building could be repaired. The authorities expect the repair work to be completed today.
The gust of strong wind Sunday evening also brought down several trees and a campaign poster of President Abdulla Yameen on Malé's western waterfront.
The glass door of a Bank of Maldives ATM centre outside the Indira Gandhi Memorial Hospital was also shattered and most roads were inundated after heavy rainfall.
Ferries from the capital to its suburbs Hulhumalé and Vilimalé were suspended for about two hours after the Maldives Meteorological Services issued a yellow alert advising against sea travel.
According to the met office, central and northern atolls experienced heavy rain and thunderstorms with gust winds of 45 miles per hour.
State media reported that strong winds also uprooted trees and caused damages in Vilimalé and Hulhumalé.
Several other incidents on land and at sea have been reported across the Maldives amid the bout of bad weather with the onset of the south-west monsoon.
A spokesman for the Maldives National Defence Force said property damage has been reported from several islands, adding that soldiers are working with the NDMC in providing assistance.
On Sunday, the MNDF coastguard responded to a distress call from a speedboat travelling from the Summer Island Resort to the airport with 27 tourists onboard.
The speedboat was taking on water due to leakages when a coast guard vessel arrived to rescue the tourists and crewmembers.
The coastguard also helped float a sinking safari vessel docked near Hulhumalé.
The southernmost atoll has suffered the heaviest damage so far after a tornado struck the Hithadhoo ward of Addu City last Wednesday, blowing off roofs and uprooting large trees.
Full details are available from the link below:
Source URL: Maldives Independent


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The last week has been pretty quiet on the island with only dart being reported, however we anticipate with the good weather fishing should improve. As the weather cools down over the next few weeks and the whales start making there way here we should also start to see the tailor run. Whole pilchards will be the bait of choice as well as metal spoons and slugs.
Hervey Bay
Over the last week there have mixed catches throughout the rivers and creeks with whiting, bream, flathead, grunter and a few small jewfish being caught. Yabbies have been working well on the whiting, with bream and grunter also responding well to them. Fresh strips of mullet and herring will also produce good results on the bream and grunter as well as small soft plastic prawn and baitfish imitations. Flathead are being targeted on live mullet and herring, however soft plastics have been producing better results as you can cover a lot more ground. The better quality jewfish are being caught at night but are still being caught during the day, using live pike/mullet/herring and whole squid. Soft plastics can also be used to great effect on jew with some of the most productive plastics being 3-6 inch fish or shad styles and 5-7inch jerkshads. Despite the cooler weather there have still been some nice mud crabs caught with fresh mullet being the best bait.
The pier has being producing the usual species relative to this time of year. At night, some nice bream are being caught close to the pylons using gut, mullet strips and whole small herring. During the day whiting are being caught on yabbies and worms as well as flathead and golden trevally on live pike and herring. Winter whiting are being caught at the bottom of Big Woody and Toogoom; at the moment the schools are relatively small and spread out so you may need to work a bit harder for them. Carry a variety of baits as the whiting can be picky at times; squid, worms, yabbies and prawns all work well. Again, the Berkley Gulp Sandworms have been producing excellent results in most colours and stay on the hook quite well. A reminder; that winter whiting now have a possession limit of 50 per person which is being policed.
The Artificial Reef has been producing catches of small to mid sized snapper, good numbers of cod as well as the odd cobia. Live bait fished around the structure has been the undoing of the cod, with the odd trout still being picked up. Whole garfish and live herring have been working well on the cobia and have also produced catches of spanish mackerel. Whole baits of pilchard, pike, squid and yakkas have been the baits of choice for snapper, with the better specimens being targeted on soft plastics. Out at the fairway buoy there have been good reports of mixed schools of trevally; including tea leaf, giant and golden trevally as well as school mackerel. Live bait has been the go, with good results also coming from metal spoons and soft plastics. If you're giving soft plastics a go, it's pretty hard to go past a flickbait/jerkshad as they imitate a wounded baitfish which the trevally find irresistible. Some of the lures that have been working best are Squidgy flickbaits, Berkley Powerbaits, Snapbacks and Slam's.
Snapper are starting to show up around the Wathumba area and the 25 Fathom Hole with numbers anticipated to increase over the next few weeks. There have also been large numbers of trevally which can be a menace at times when fishing for snapper. Around Rooney's big scarlets are continuing to be caught on squid with snapper also being caught on yakkas, pilchards and soft plastics. The Gutters have been fishing well for some better than average red emperor, coral trout, grass sweetlip, snapper and scarlets with live bait bearing the best results.
Rainbow Beach Report courtesy Rainbow Beach Fishing Charters - http://www.rainbowbeachfishing.com.au Ph: 07 54868666
Welcome to another weekly fishing report from Rainbow Beach, and this week we can report a bit more action than the previous week or two. Last weekend was again a write off which is unfortunate for those who can only get away at weekends, but all the equipment should now be well serviced for the onset of better weather. We have managed 3 trips since the last report and the offshore reefs have been fishing quite well with the closer reefs a little quieter. Main species landed out wide have been snapper, pearl & moses perch, parrot, hussar, gold spot wrasse, with the odd coral trout & red emperor. In closer snapper, sweetlip, pearl perch, parrot, and moses perch have been the main species landed. This week I havn't got much to report from the Straits only that there are still good catches of flathead being landed around Inskip & Pelican Bay area. There are also a lot of sand crabs moving in the Strait and Kauri Crk area. Well good fishing this weekend and it looks like the start of the Westerlies to herald Winter and the Beach fishing should improve.
Tony Stewart
Freshwater Report-Lake Lenthalls Report
Over the last week at Lenthalls there have been some good bass and plenty of small barra caught. The bass have been responding well to metal vibes and soft plastics jigged and hopped through schools of fish found on the sounder. Keep an eye out for any thermoclines and congregations of bait on your sounder and you should be able to find the fish. Barra are continuing to be caught on surface during the morning and afternoon sessions, with the gun lures being Tango Dancers, Tango Props and weedless plastics. As the sun gets higher in the sky, switching to sub surface should pay off using lures like Rapala x-raps, Bombers and Tilsans. Soft plastics like Squidgy Slick Rigs and Berkley Hollowbellies will also be effective and can be worked dead slow.
Lake Monduran Report Courtesy of Rob at Lake Monduran Holiday Park Ph: 1800 228 754
No Report Available.
Fishing Report from Local Guide, Mark "Bargy" Bargenquast.
Winter is Approaching. Neil Shepherd fished with me again in May and with 20 knot southerly winds and rain still managed to land a 12kg longtail and this nice golden trevally on fly. The goldy was riding on the back of a shovelnose shark in 6 feet of water and took a 2/0 clouser minnow, great fishing considering the tough conditions.
Weekly Report 4 Jun 09
Hervey Bay Fly and Sportfishing
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70 female
70 female
- Seasonal Hero
70 male
- Seasonal Hero
1 female
- Seasonal Hero
This feature lists your most prevalent gear bonuses. You may select a bonus to see which items provide that bonus.
This is a Signature spell. Signature spells are free to cast.
Lightning arcs from your fingertips, dealing 138% weapon damage as Lightning. The lightning can jump, hitting up to 2 additional enemies.
Unlocked at level 15
Gain 1 Arcane Power for each enemy hit.
Unlocked at level 44
Cost: 18 Arcane Power
Channel a beam of pure energy, dealing 390% weapon damage as Arcane.
Disintegrate damage is increased by 250% weapon damage every second, up to a maximum total of 890% weapon damage as Arcane.
Unlocked at level 21
Enemies hit by Disintegrate take 15% increased damage from Arcane for 4 seconds.
Unlocked at level 59
Cost: 20 Arcane Power
Cooldown: 12 seconds
Conjure a Black Hole at the target location that draws enemies to it and deals 700% weapon damage as Arcane over 2 seconds to all enemies within 15 yards.
Unlocked at level 61
Enemies hit by Black Hole deal 10% reduced damage for 5 seconds. Each enemy hit by Black Hole grants you 3% increased damage for 5 seconds.
Unlocked at level 69
Cost: 25 Arcane Power
Discharge a wave of pure energy that deals 390% weapon damage as Arcane to nearby enemies.
Unlocked at level 9
Each enemy hit increases the damage of your next Arcane spell by 4%.
Unlocked at level 32
Cost: 40 Arcane Power
Summon an immense Meteor that plummets from the sky, crashing into enemies for 740% weapon damage as Fire. The ground it hits is scorched with molten fire that deals 235% weapon damage as Fire over 3 seconds.
Unlocked at level 25
Expend all remaining Arcane Power. Each point of extra Arcane Power spent increases the impact damage of Meteor by 20% weapon damage as Arcane.
Unlocked at level 34
Focus your energies, increasing your Armor by 35% but decreasing your maximum Arcane Power by 20. Lasts 10 minutes.
Only one Armor may be active at a time.
Unlocked at level 28
Rather than decreasing your maximum Arcane Power, Energy Armor increases it by 20.
Unlocked at level 48
Cooldown: 30 seconds
Heals you and the Templar for 193,112 Life.
Unlocked at level 5
Enemies that hit or are hit by the Templar are slowed by 80% for 3 seconds.
Unlocked at level 10
Cooldown: 10 seconds
Charges a target, dealing 280% weapon damage and stunning all enemies within 8 yards for 3 seconds.
Increases your resource generation.
Mana: 7 per second.
Hatred: 1 per second.
Wrath: 1.1 per second.
Arcane Power: 1.4 per second.
Fury: 10% generated.
Spirit: 10% generated.
Essence: 10% generated.
Unlocked at level 20
Last updated on Sep 6, 2019 8:11 AM PDT


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Abraham [Part 1] Your Call to Blessings/
Starting in January 2018, our winter preaching & small group series is about the life of Abraham. Join us on Sundays and in small groups as we learn from the example of Abraham's faith in God. You can join a small group by clicking here.
Small Groups Notes
You can download these notes as a PDF by clicking here.
Read Genesis 11:27–12:9 and pray that God will bless your time of fellowship in his Word.
- Have you ever felt torn, like Abram, between what you felt God was calling you to do and what others expected you to do? If so, in what ways, and how did you respond?
- Read Hebrew 11:1-8. Why do you think God often calls us to act but provides very little, if any, information on where it will lead? What does the F.A.I.T.H. acronym have to do with this?
- We can become spiritually barren like Abram and Sarai when we succumb to the culture around us. Kevin DeYoung said: "Worldliness is whatever makes sin look normal and righteousness look strange." How can putting Romans 12:2 into practise help us to know the difference?
- What is the difference between presenting our Christian faith in an attractive and informative way to family and others, and praying that they personally receive and respond to the call of God for themselves?
- In what ways was Abraham blessed (Romans 12:2-3)? What was the essential promise that brought all the other promises together so that all the peoples of the earth could be blessed?
- In what ways do we see Jesus - the greater promised Son - in the life and actions of Abram? How does knowing that Jesus perfectly handled his call to leave his Father's house in full obedience to do the unthinkable - live and die for sinners, help you to live a real, radically, reciprocally blessed life now?
- Have you ever begun something in response to God's urging and then stopped? Is it time now to renew your obedience and begin again, if so, what will that look like for you?
Pray that our church family will grow closer to God and one another through this series on the life of Abraham.


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text: On August 6th 2016 Mr. and Mrs. Becker officially tied the knot! The best part? I was lucky enough to capture it! It was truly a beautiful afternoon wedding ceremony at Grace Gardens and the sunset over the Franklin Mountains State Park – Texas Parks and Wildlife made the perfect backdrop for their portraits. These two are so in love! It makes my heart sing to be able to capture their love.


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(Hanamoenoa Bay, Tahuata, Marquesas, French Polynesia)
It's becoming the norm to wake up to Greg whispering to me about something in the water. Today was no exception, and today's topic of whispering was truly impressive.
This morning was offering up beautiful morning light, brilliant blue water, and big, graceful manta rays. The mantas were such an incredible sight. It was as if we had parked perfectly on the edge of their morning grazing grounds. They circled and looped, and seemingly soared all around the water inches off the back of our steps. Greg, wasting no time, slipped into the water with the five of them and caught some incredible pictures. Their size and ease in the water is something to be admired. They turn on a dime with the smallest of adjustments to their fins and their unique form and astonishing presence has you reminding yourself you're in water as they fly through the wet sky with impeccable style.
I'm quickly running out of superlatives to properly describe what it was to see and swim with them so I'm just going to have to stop. Just let it be known it was wonderful.


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I tried to take it easy for the first long climb, and as such I had to sorta swallow my pride as I saw a surprising number of people ahead of me and not only ahead, but ahead by what seemed like a long ways. But I just sorta shrugged and thought "whatever....this is the pace I decided to go, so it'll have to work." My hydrate-early, hydrate-often plan was almost foiled when I downed my bottle in anticipation of a "self-serve" aid station at the mid-Gad restaurant that unfortunately did not exist this year. This was a bummer, since there was still an hour of climbing to go and I was already bathed in sweat, but I remembered from scouting the course that there was running water as we climbed up the Gad Valley, but what I didn't anticipate was that water I remembered was from snowmelt 3 weeks ago and there was no more snow so no more water! Finally, however we crossed a decent trickle about a half-hour later and I was able to fill up with water that hopefully wasn't laced with old mine arsenic or effluent from the tram station that loomed far above.
It was in here that I caught up with the venerable Luke Nelson of Pocatello who has been top 5 or so at this race several times in the past; he was clearly not havin' one after pacing a friend for 50 miles at Hardrock last weekend, and we chatted a bit about the implications of that; I told him that no one cared, and he countered with "except my big fat ego!" Indeed, and it was nice to see him keep chugging along to the finish; I'm sure that he was really tempted to drop.
Topping out at Hidden Peak in 1:45 I was in 26th place and felt good, and switched out the bottle for my Camelbak running vest that had more water capacity and my little featherweight BD poles strapped to it for the long climb out of American Fork that loomed ahead. I probably should have busted them out for the "descent"which included a stout climb and the Mary Ellen descent is pretty gnarly babyhead rockville, but soon enough the double track flattened out on dirt as we made our way towards the Pacific Mine aid station. This was an out and back section, which is the best way to see how you are doing relative to the people you're near. By glancing at the time that they went by I was encouraged that I wasn't too far back; apparently my conservation of energy on the climb and gingerly baby head descent strategies were shared by others.
The grind out of American Fork from 7500 feet to 11,000 (with another 500' descent) seems to be the crux of the race, and even though much of it was almost runnable, I decided to march hard on most of it and really use the poles, and that worked well; I found that I was hanging right with the guys who were still trying to run, but probably using less effort than they were, at a time when that that delicate line between going hard and conserving energy was wavy yet critical. About halfway up was another little spring bubbling out of the ground and having already drained the two liters I'd started the climb with I was a bit flummoxed; how to get water out of the "bowl" of the spring and into my Camelbak reservoir? I bent down to scoop some water into my hands, and immediately both my quads locked up and I almost fell over! Ok, now it's very clear that I gotta get some of that water. I then realized there was a trickle coming out of a pipe a little scramble below the road, so once I got my quads unlocked I sat there with my open reservoir watching both the water trickle in and the people trickle past me, which was a bit discouraging, but ultimately this extra time was fruitful because by the time I got to the next aid station I had sucked the reservoir dry again and was cramp-free.
Also in this section I made a point to not look up past the brim of my hat at the tops of Twin Peaks, Hidden Peak, and Baldy because they seemed sort of impossibly far up there, but as such I wasn't really paying attention and all of a sudden the nice trail I'd been marching up ended at a big cliff! I hadn't scouted this section and I knew the trail got a little gnarly on this ridge, but grabbing a tree branch and swinging out over the cliff for a better look I knew that the route wouldn't go vertical for a hundred feet (why did a pretty nice trail even go there?), so I charged back a couple of minutes to where I'd missed about 5 blue directional flags (that everyone else had seen) and rejoined the upward trudgefest.
|Topping out on Baldy after a long, hot, and mean climb. I'd like to think I'm starting to run here, but.....
I had told Ash that way back in the day my dad used to cheer me on at track and cross country meets by yelling "Run Tom, Run!" which was an odd bit of encouragement/coaching; that's what I was doing. And as I started working my way up into the Cirque suddenly I heard a familiar voice holler "Run Tom, Run!" and there was Ash, who was invoking the spirit of dear old Dad after riding her bike from home to Snowbird and then running most of the way up the hill to a great spot to cheer from, since it was a pretty lonely start to the last mean climb. And in this case, the encouragement to "run" (vs walk) was actually legitimate! So I did my best.
One of the guys who had passed me during my unanticipated hydration break was just enough ahead of me to be a good goal but still in sight, and because we were nearing the end I pretty much gave 'er all I had - again leaning on those poles - and ultimately did catch him right at the top. When I finally left the ridge for the final grind up to Hidden Peak I was psyched to see Brother Paul, who marched along with me for a bit. As he did so my watch buzzed for the 26th time that day with a mile split. I declared to Paul "23 minutes.....well, that's great! I'm almost -but not quite - going 3 miles per hour!" Run Tom, Run, indeed.....
|I'd like to think I'm smiling, but the difference between "grin' and "grimace" is thin....
A note as to my geeky wardrobe that earned me some well-deserved abuse (you know you're a geek when true geeks are giving you a hard time)..... I used a button down, loose-fitting shirt made of this new miracle fiber called "cotton" partly due to the suggestion by ultra vet Christian Johnson (he would not want to have credit for the button-down part!) that it would get wet and stay wet to keep me cooler, vs the other high tech fabrics that help evaporate sweat away quickly and therefore not let sweat do what it's supposed to do. The shirt worked great other than the fact the vest pulled it down my back a bit and I got a bit sunburned below my neck. And fortunately my one pair of equally-geeky calf-compression sleeves are a matching color! And not shown here were the cycling gloves that I wore for most of the race to make sure I didn't crash on the descents and actually use them. Therefore, my geekfest ensemble was quite complete.
The last "descent" took an hour and included some burly down scrambling as well as a stout, scrabbly climb, and I finally rolled into the finish at 6:35-and 16th place. I was a little surprised at the placing; looking at the entry list I was guessing that time would have put me in the mid-20's, but some of the really fast guys didn't show and a couple were pretty off so the field depth was a bit weaker than anticipated. I hung out in the finish area for a bit and finally moved out to socialize but standing up and moving put me over the edge and I almost fainted. Ash and Christian rallied to get some ice and a rag on my head and finally - after nearly an hour - I started coming back around; I think I literally was overheated and boiling over. It made me realize that the folks who were out there a long time that day had that much more time to have to deal with the sun and the heat.
Thanks to Brother Paul for hauling Ma Diegel up top, and of course thanks to Karl Meltzer for putting on a good show; the logistics of a race like that are daunting. And as always the volunteers are amazing; that's a super long day of standing around for those folks, and it was nice to see many of the local ultra-ites out there taking their turn at volunteerism. A good reminder that if I carry on with these silly self-flagellating events I should do the same.


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If you follow me on Twitter – @Paul_Kinlan – you will know I yap on a lot about many of my projects on Github. This post is no exception, I want to introduce LeviRoutes, a client-side JS routing framework that is loosely based on a Rails like approach to URL handling.
There are plenty of frameworks that do this already so why did you create this? I hear you ask. Well it is pretty simple. I wanted a framework that would: * execute specific methods when the URL changed and matched a certain pattern; * is quick and easy to use; * listened for changes in the URL fragment; * worked with HTML5 History APIs; * worked on browsers that don't support any of these features; * and most importantly doesn't try to do anything else.
Thus LeviRoutes was born. It came about because I am working on a project that uses NodeJS with the Express framework, and the URL handling is very simple to access and I wanted to replicate this behavior in the browser, not just the server. My ultimate goal is for me to be able to share a lot of the logic that is on the server with the client and thus cut down the amount of code that I need to do.
The LeviRoutes project started with juat the ability to listen to changes in the HTML5 History by listening to the "onpopstate" event. When there is a "pop", the matching code is invoked with the current window.location object. It later included a onhashchange event listener to listen to changes in the fragment and finally included a listener for the onload event. By listening to these three events.
Lets have a look at the simplest app that we can build with this.
var app = new routes(); app.get("/", function(req) { alert("On /"); });
Pretty simple right! Under the hood, the system is listening for when the URL is just "/" and nothing more, if your URL was "/index.html" the code would not be executed. If you wanted to watch for when the URL is "/index.html" you would need a route with that as the exact string.
Looking for just the root directory by itself is not very interesting, and neither are simple static URL's. Thus the named parameters from Rails and other frameworks is built straight in, and this is the most interesting part.
It also supports named parameters for route syntax:
!#javascript app.get("/:category", function(req) { alert("In " + req.params.category); }); app.get("/:category.:format", function(req) { alert("format: " + req.params.format); });
This is simple, yet powerful, LeviRoutes allows you to treat the URL as an input event to your controller, or as the controller.
Have a play, let me know what you think, and look out for my next post about FormFactorJS.


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Pia's blog
Kekkes blog
Magdas blog
Knøtte-Fhnol in the UK
The Western Buddhist Order (free tracks)
In memory of Boris Yeltsin
Kristin på bærtur (my cousins awarded blogg)
Arve in China
Maria in Africa
Spartak Moscow
My Russian university
Son's of Sweeden
Porters of Nepal
Hviterusisk startside/tut.by
Halvor & Markuu in CHB
Me, flying Aeroflot, hoping for the best...
Thursday, September the 20th
Shore of Lake Baikal
Sunday, September the 23th
The Baikal Sailor!
Sunday, September 23th
Felix The Dog.
Hermitage in sunset
Saturday, April 7th (St. Petersburg)
Ingmar & me (garlic included)
Saturday, May the 12th
Black birds holding hands...
Sunday, May the 13th
My new Aeroflot pliot hat
Friday, May the 4th
Three happy sisters
Saturday, April 7th (St. Petersburg)
Some of the old folks just woun't give it up!
Saturday, April 7th (St. Petersburg)
A winter closed Summer garden
Saturday, April 7th (St. Petersburg)
Watching Swan Lake
Saturday, April 7th (St. Petersburg)
Fanclub kills time in park
Wedensday, April 18th (Moscow)
"The Russian disease"
Thusday, April 10th (St. Petersburg)
View over "Russias western window"
Sunday, April 8th (St. Petersburg)
On our way to Moscow
Thusday, April 17th
The Red Square (center of the universe)
Wedensday, 18th (Moscow)
Amazing Lizhiniki stadium
Wedensday, April 18th (Moscow)
Me, excited...
Wedensday, April 18th (Moscow)
Me and Kowalewski, goalkeeper on Spartak and the Polish national
Wedensday, April 18th (Moscow)
What a litle light can do to Petrozavodsk
Middel March
Enjoy spring in a Russian street
Monday, March 13th
Proud hostmother finaly finished her puzzle
Wednesday, March 15th
Vasya and me
Thursday, March 15th
Spartak fan chaptured in the moment
Thursday, March 15th
Beer and phrases
chaptured: just another day...
"Don't wake me early on Maslenitza - its my right to get drunk!"
Give me greasy, greasy pancakes!
Thursday, February 15th
Me, making hole in the ice
Saturday. January 27th
Me, the wolf, & Li, the pancake
Thursday, February 15th
Club FM, hottest place in town
Friday, February 9th
After FM I (John & Anatolie)
Friday, February 9th
After FM II (Anatolie)
Friday, February 9th
Markko on his way to ski
Sunday, January 28th
Me by some hot springs
Sunday, January 28th
Markko & his ice moustache
Sunday, January 28th
Me, getting more beer for the sauna
Saturday, January 27th
Igor in action
Friday, January 19th
Igor & Marina's cottage
Saturday, January 27th
Me chatching big fish
Sunday, January 28th
Chapel near cottage
Sunday, January 28th
Three generations: hostmother Gallina, Marina & Lilja
Roger is having a smoke (late at night...)
Saturday, January 20th
Me, taking a bath in Onega
Friday, January 19th
Roma and Igor are doing kitchen handwrestling
Me & my new sofa
View from my room
Morning view from my room
Monday, January 22th
Markuu, my Finnish roomy
Scott & me in the Finnish widerness
Scott & me in Helsinki


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yen nguyen
Yen started with Artists' Services while studying at the Academy of Art University, where she received her BFA in Fashion Styling. Now located in NYC, she works alongside major editorials and campaigns including WSJ Magazine, Vogue Italia, The Last Magazine, The RealReal and various NYFW runways. Her work has been featured in Schön Magazine, Vogue Italia, Project Runway, Not Just A Label, Duel Magazine, Asia's Next Top Model and many more.


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Melanie Klein, Beth Berila, and Chelsea Jackson are co-editing this collection. Some context: Rowman and Littlefield recently approached Melanie about an academic monograph on yoga. Because this would be the first academic book on the topic, Melanie proposed an anthology and they agreed it was the best course of action to explore the conversation on yoga in academia. This call for papers is the first step towards creating that anthology.
- We are looking for a total of 10 - 12 essays, not including our own contributions, which allows us to accept 7 - 9 submissions for this collection.
- The essays need not be based on your own original empirical research. This book will take a "Humanities" approach.
- Essays will hinge on the broad axis of yoga and the body (not body image per se, but the body, allowing room for a variety of angles and approaches).
- The book and all essays should take on an intersectional feminist analysis.
If you're interested in being considered for a contribution to this volume, please submit a 500-word abstract describing your angle with a possible title and a bio that includes your degree/s, discipline/s and institutional affiliation, if applicable by January 9, 2015. Ideally, we hope you'll be able to provide two possible options of different angles and an order of preference, so we can better imagine how the essays might all fit together. Please submit your proposals to all three of the editors (firstname.lastname@example.com<mailto: firstname.lastname@example.com>, email@example.com,firstname.lastname@example.com)
We will review all submission and notify individuals by the end of January, early February.
If accepted to this volume, contributors are expected to complete their essays by August.
We look forward to your reply.
Melanie Klein, Beth Berila and Chelsea Jackson
About Chelsea: http://www.chelsealovesyoga.com
About Beth: http://www.bethberila.com
About Melanie: http://www.shesource.org/experts/profile/melanie-klein
We are all active members of the Yoga & Body Image Coalition, of which Melanie is a Co-Founder. Learn about our work here: http://ybicoalition.com
Beth Berila, Ph.D.
Director, Women's Studies Program
Professor, Ethnic and Women's Studies Department
Registered Yoga Teacher


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To the Editor:
Re "January Tally of Homeless Found a 13% Rise in the City" (news article, Nov. 22):
Shame on the Bloomberg administration for even suggesting that the rise in homelessness here in our city is a result of its compassion in opening shelters.
That claim is astounding for those of us who have watched, over the last 12 years, how this administration has simply neglected the underlying issues that are driving so many into homelessness.
Just in Mayor Michael R. Bloomberg's last term alone, there has been a 50 percent increase in the number of children languishing in city shelters — to more than 22,000 today from 14,000 in January 2009. And there's been little or no investment in the future of these children and their families beyond the act of warehousing them in shelters and keeping them out of our sight.
Certainly, the next administration has some heavy lifting to do, but it's achievable if there is a commitment to fundamentally change course — to move away from solely crisis management to one that invests in long-term solutions.
President and Chief Executive
Partnership for the Homeless
New York, Nov. 22, 2013


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Melbourne Fashion Week 2018
From 31 August to 7 September, Melbourne Fashion Week (MFW) takes over the city with over 150 events celebrating Melbourne's world-renowned fashion scene. The week kicks off with a huge opening weekend, which features Vogue American Express Fashion's Night Out, then continues with runways featuring the country's top labels, workshops, talks, parties, exhibitions, films, and free fashion experiences all week long.
- Posted in Emerging Fashion, Fashion Festivals, Industry Panel
- Tagged MFW, Melbourne Fashion Week, Melbourne, City of Melbourne, Fashion Week


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You have a great business concept. Now you just need to sell it – not to customers, well, not yet. But to your backer.
Your top sales tool is a business plan. But take care. Potential investors banish the vast majority of plans to the bin, so you need to make sure business plan does the business.
To avoid your plan being one of those that's binned, make sure that every word and every number on every page is geared towards the requirements of your potential investors or funders.
They'll be looking for loads of things in your plan – your resources, management, operations, financials – the works. But some aspects of your business plan can be fixed. If your backer doesn't rate the manager you plan to hire or the premises you plan to move to, you can find alternatives.
Strategy is the foundation of your business plan
Not so with your business strategy. If that isn't convincing, your backer will walk away. Strategy is the foundation of your business plan. It needs to be robust, able to withstand heavy investor scrutiny. It needs to be a winning business strategy.
So what is strategy? Isn't that the preserve of business school academics or overpaid consultants? No. Strategy is what you need to do to get your business from where it is today to where you want it to be in three to five years' time.
And it need not be that complex. Sure, if you work in a company with many different businesses operating in many different sectors and countries, strategy would be complex. But yours is a start-up and strategy need not be complex.
In my book Strategy Plain and Simple: 3 Steps to Building a Successful Strategy for Your Start-up or Growing Business, I set out three plain and simple steps in building a winning business strategy:
- Understand your market
- Gain a competitive advantage
- Manage business risk
Let us look briefly at each in turn.
1. Understand your market
For a business strategy to be successful without a thorough understanding of the market is possible: it is called luck. For those who don't want to rely on that, time spent in researching all aspects of the market will be well spent.
On the demand side, ask yourself;
- How big is your addressable market?
- Is it growing?
- How fast?
- What is driving that growth?
- Will those drivers change?
- On the supply side, who are your competitors?
- Who are your indirect competitors?
- Are there too many of you?
- What barriers are there to more coming in?
- Balancing demand with supply, is market pricing going to rise or be squeezed in the next few years?
Knowing the market is different from knowing your business. Your business is just one player and you need to know everything about the game you are playing in. If you can't answer questions on key market trends and issues, your backer will be unimpressed.
The above understanding of the market applies to any business, large or small, new or established. But this understanding become even more critical in a start-up, especially if you are addressing what you perceive to be a new market or a new segment within a market.
You'll need to do some market research to demonstrate to potential investors that a market for your product or service exists and that people will buy your offering at the price point you will be pitching at.
If you have spotted a gap in the market which you are setting out to fill, you must show that there is a market in the gap.
You may need to do some test marketing to provide evidence that such a market exists. Which kind you should do depends on whether yours is a business-to-business (B2B) or a business-to-consumer (B2C) proposition.
If yours is B2B, get on the phone and set up meetings with prospective business buyers. Explore the customer's needs, then gently steer the discussion towards a perceived gap in the market, where the customer's needs are not being fully met. Then pounce. Explain how your offering is designed to bridge that very gap.
If yours is a B2C product or service, test it on the high street. Get out your clipboard, stand outside an Asda or a Waitrose, depending on your target customer, and talk to people.
If you're offering a product, show them. If it's a service, explain lucidly but swiftly its benefits.
Whether B2B or B2C, ask interviewees if they would buy your offering. Then compute the results.
If you have a retail idea, test it out with a pop-up shop.
Your backer will be impressed by your test marketing, especially if it comes over as well analysed and well written up as an annexe to your business plan.
2. Gain a competitive advantage
Step two in building a robust business strategy is to convince your backer that you have, or will have, a strong competitive position within that market. You have a competitive advantage that can last. You have a product or service that is either highly differentiated from the other players or one that can be delivered at lower cost.
Or, if you focus exclusively on one niche segment of your market, you have a product that is both differentiated and low cost.
How to differentiate, you may ask. Well that depends to an extent on the business, but your product may have a quality or features or functionality others don't have, you may have a distinctive range of services, or a critical expertise in, say, R&D or marketing, or a special and defensible route to market.
Whatever the differentiation, you need to convince your backer that it is both valid in the marketplace and defensible.
As a start-up, what evidence can you display confirming this advantage? If yours is a B2B business, do you have testimonials, even letters of intent, from potential customers? If yours is B2C, did your test marketing come to a highly positive conclusion?
3. Manage business risk
The third step is to look at your strategy objectively and anticipate your backer's concerns. What risks are likely to most weigh on their minds, be they market demand, competitive, strategic or operational? How can you mitigate those risks?
Of those that cannot be mitigated, how can you demonstrate that they are of little significance and well outshone by the manifold opportunities waiting to be grasped by your business?
Do not, as so many business plans do, attempt to sweep risk under the carpet. Your backer will find you out – and walk away.
That is start-up business strategy in three plain and simple steps. Develop it, test it, subject it to rigorous cross-examination before approaching a backer. Then wow them with your coherent, credible and convincing business strategy.
About the author
This article has been written exclusively for ByteStart by Vaughan Evans, an independent consultant specialising in strategy and business planning. His latest book Strategy Plain and Simple: 3 Steps to Building a Successful Strategy for Your Start-up or Growing Business (FT Publishing) is out now. For more information go to VaughanEvansandPartners.com.
More from ByteStart
ByteStart is packed with lots of help and great advice on all aspects of starting and running your own business. Try some of our most popular guides and articles for starters;
Business plans
- 10 Do's and Don'ts of writing a business plan
- If your startup doesn't need funding, your business plan only needs these 4 things
- Writing a business plan to raise money from business angels
- Perfecting your pitch: 10 Principles for entrepreneurs
Starting Up
- 5 things you must do when you go self employed
- 10 advantages of running your business as a limited company instead of being self-employed
- How to set up a limited company
- How NOT to Network – 7 Business networking mistakes to avoid
Funding your business
- Revolving Credit Facility – The short term funding solution every small business owner should know about
- A Guide to 'Alternative Finance' – the new funding options for startups and small businesses
- What to do when the bank says "NO"
- Finding finance for your new business – funding advice for start-ups


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Report: logistics careers posted top-ten pay raise in 2017
Strategy | August 16, 2018
The salaries for logisticians rose quickly from 2016 to 2017, cracking the top-ten list of U.S. professions with the highest wage increases, according to a study of government data released today.
Logisticians' paychecks rose by 21.7 percent over that period, from a median salary of $52,572 in 2016 to $63,960 in 2017, according to Bureau of Labor Statistics (BLS) data analyzed by Finder.com, a New York-based financial services advisory firm. That quick climb earned logisticians 10th place on a list of professions with the biggest pay increases, Finder.com said in the report, "10 jobs most likely to provide a pay raise."…
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Europe: Shares extend recovery rally as oil stocks lead
[LONDON] European shares edged higher on Tuesday as investors shifted from worrying about a trade war to focussing on a corporate earnings season expected to deliver solid results.
The pan-European Stoxx 600 index rose 0.4 per cent to a 2 1/2-week high, scoring its sixth straight day of gains as energy shares supported the market, while political bickering in the UK kept the FTSE, up 0.1 per cent, slightly behind.
Fading concern over trade helped push Wall Street higher for a second day on Tuesday.
"It's more of an absence of bad news rather than outright positive news that has driven the trade story over the last few days," said Brooks investment director Macdonald Edward Park.
Oil stocks were the biggest boost to the Stoxx index, rising 1.4 per cent. Crude prices climbed on concern over potential supply shortages as Norwegian oil workers prepared to strike later in the day.
Industrials stocks like Siemens, Deutsche Post and Safran, among the worst-hit by news of tariffs, also boosted the European index. Trade-sensitive luxury stocks Kering and LVMH extended their recovery rally.
Analysts have been revising their earnings expectations higher for the Stoxx 600 before Europe's earnings season kicks off in earnest. According to Thomson Reuters IBES data, Stoxx earnings are expected to have risen more than 7 per cent.
On Tuesday however disappointing results caused the most eye-catching moves.
Shares in interdealer broker TP ICAP sank 35.9 per cent to a two-year low, suffering their worst day ever. The company announced its CEO would depart and warned on profit, blaming Brexit-related costs.
Airbus shares rose 4 per cent after Bank of America Merrill-Lynch added the stock to its "Europe 1" list of preferred stocks.
Ocado shares ended up 9 per cent, despite the online supermarket saying its 2018 pre-tax loss would exceed market consensus as investment spending cut into first-half earnings. Earlier in the day, the share price initially fell as much as 7.4 per cent after the earnings report.
Among other gainers, speciality chemicals firm Wacker Chemie rose 3.8 per cent after Societe Generale analysts raised the stock to buy from hold.
"We think the market is overestimating the impact of renewed price pressure in polysilicon for solar and at the same time underestimating the value of Wacker's Silicones business," they wrote.
Shares in German wind turbine maker Nordex jumped 4.5 per cent after it won its biggest single contract ever, for a 595-megawatt wind turbine order in Brazil.
Biotech and pharma shares rose 0.7 per cent as M&A and drug trial results boosted some small caps in the sector.
UK specialist healthcare services company Cambian soared 34 per cent after the small-cap firm said it had received a US$536 million takeover offer from Caretech Holdings.
Switzerland-listed biotech company Cassiopea jumped 75 per cent after positive trials for its Winlevi acne treatment.


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