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Wow! What a year it's been in SEO 2012, we've had the crackdown on link networks, EMD's, Panda, Penguin, and Piranha.
Ok, I made the last one up, but there should have been Piranha update right?
It got me thinking, what on earth is Google going to throw at us in 2013? How can they top that? I had no idea, so I thought I'd ask some of my favourite SEO's instead. I'd just like to thank everybody who contributed to this (especially Shelli who also did all the awesome graphics), almost everybody contacted was more than happy to be involved, some of these replies could be post on their own and I'm humbled the amount of time people have put into this. So thank you guys (and gals!)
The question I posed was simply what they believe is going to happen to the industry in 2013. How do they think Google will be changing, which factors will take a hit and which will be moving up the food chain in terms of importance.
Contributors page links
"I really hope that in 2013 SEOs will look after what the USER really wants. You know, I've been in SEO for almost 2 years, and what we miss is the opportunity to really have a bond with our users. I have the feeling that we tend to ignore their needs for Google's sake. Google is not reliable. Google is a company, wants to make money and all. So, why the fuck we blame for every update? It's a game, you wanna be part of it? you accept. BUT what you can do is to create an awesome site for the user, so you can screw Google, Bing or my uncle Tom because you create a real bond with the user.
SEO to me is to bring traffic to your site. Hey, attention here: I didn't say "bring traffic from Google", but simply "bring traffic". SEO means optimize the site, from a navigational point of view, with awesome content (awesome = what the user needs), and of course some technical stuff that we as nerds can do, promoting our site through contests, reviews, and so you have all the links you want.
I know SEO means Search Engine Optimization, and it's ok. At the end we optimize for search engine as well, but we have to look to the user. But it's EXTREMELY constraining to work just following Google's moods and updates. Let's do something cool, let's complain less. To me 2013 is gonna be like this. To work with my company to achieve best results for the user. The rest will follow. I'm sure."
"In 2013 I think we will continue to bow to Google. There were times I entertained notions of another taking the throne, but Rand makes a really good point here:
I paraphrase..G just gets more strong as more time passes. It would require "another" form of information retrieval (the jump from the yellow pages to the web) to outdo G.
So, I believe we will still be hugging up on furry animal tracking next year. I think as SEOs/marketers, there will be less discussion of overall strategy and more exploration of individual niche/respective client tactics. In my opinion, we're seeing so much flux because G can do such.
Our industry gets tunnel vision.
How many people out there don't understand the difference between Google, a search engine of the web and the web?
They're not 'dumb' people, just not well versed regarding their chosen vehicle of information retrieval. 'Google it' is branded in the minds of consumers. Therefore, G has time to mess around with results. Consumers are after sought products/services, not 'justified' SERPs. As long as consumers are buying through their search services, advertisers are happy. If advertisers are happy, G makes money.
We need to spend less time 'understanding' the Minotaur's maze, which is Google's fickle, fourteen-year-old love-life-like algorithm, and more time tracing consumer behavior. Here are a few things on my mind in the coming year:
pay more attention to visual design and intrigue
I saw a great presentation by Jenny Lam at Mozcon. Her brand is very keen on visual presentation, design, and 'little things' which make impressions on consumers. I noticed the Oatmeal does a great job making his content visually appealing. I understand his comic medium lends itself to such visual devotion; however, all brands can take notes on his visual detail.
get to know CRO
Nick Eubanks is author to some keen posts and an advocate of CRO. I also enjoyed reading Yoast's distinction of search listing and marketing. There needs to be particular study done on each client's consumer base. Moreover, there is more study to be done on such in regard to each online inlet (ex, twitter, affiliate sites, ppc ads, and so on). CRO and A/B testing has limitless potential and needs ongoing attention.
Communication – Not Optimization
I've noted this before in my content conversation with Eubanks -optimization is theoretical. You can never truly optimize anything because we're always in a state of flux. Consumer desire is not stagnant. Therefore, it's much better to address communication, whether one or two-way with your consumers, not vying for random and ever-changing online ad boards. Don't shoot for presence, but permeation.. communicate to your market – get in their heads, allow them in your brand's. Let them know your brand offers value and wants to engage consumers for feedback and brand evolution. Brands that do that win."
"What do I think is coming in 2013?
Well, we'll see continued roll-outs of Panda & Penguin, which is just about the most uninteresting predication anyone could make about SEO. Of course Google is going to keep cleaning up its SERPs, and of course the SEO industry – hype-prone as it is – will go in to a fit every time an update is rolled out.
More interestingly, I think Google is going to do more with structured data (schema.org markup specifically) and I think we'll see the roll-out of services that rely on websites marking up their pages with schema.org structured data. Think along the lines of replacing product feeds with hProduct structured data on websites, to name but one possible avenue. It won't just be search engines doing this; expect to see some new web services arise that tap in to the growing structured data ecosystem.
I also think Google will be looking at more uses for its identity platform (Google+) so keep your eye out for more uses of rel=author and rel=publisher. Don't be surprised if there'll be another rel-tag or two rolled out to enable additional use cases and encourage more widespread adoption.
This too, by the way, relates to the structured data trend I mentioned before. It's all about adding semantic value to your site – i.e. telling Google what things mean and what their relationships are. That is a general trend across the whole web, with search engines leading the way.
Finally, I think some of the antitrust battles Google is waging internationally will come to a head, and we could see some changes to how SERPs are structured as Google makes an effort to deflect some of the impending antitrust litigation. Failing that, expect to see some lawsuits being filed, which will be the starting shot for at least a decade of legal wrangling (during which Google will just carry on pushing its AdWords and proprietary platforms to the centre stage of its SERPs) until finally many years from now a weak settlement will be reached that basically changes nothing, and Google will have pocketed countless additional billions of ad revenue."
"I think 2012 was the year of the Penguins, low quality link building tactics have taken a hell of a beating, and the industry has made a paradigm shift towards a "link earning" model with content marketing. There is also increased awareness in the importance of spreading your risk by utilising other traffic sources more such as PPC, Social Media and email.
Early 2013 we will probably continue to see the same emphasis on content marketing as a key element to your online strategy. The people who are going to excel are those who realise just churning out thousands of words every week isn't what's going to win you those elusive page 1 rankings.
The big thing for me next year is going to be User Experience (UX) creating websites that deserve to be on the first page of Google. 2013 is going to mean lots of testing, lots of customer feedback and getting back to producing sites that you will want to use, share and link to.
There are a lot of certainties that I can predict for next year:
- Someone's going to get outed for buying/selling links
- Someone's going to get themselves in a hot mess using the Disavow tool
- Google's going to continue to push the prominence of paid advertising in their results
- We'll have more Panda and Penguin updates making low quality websites harder to rank
I think a lot of SEO's are already agreed on the fact that authorship (author rank) is going to become an important part of Google's algorithm in the not too distant future, will that happen in 2013(?) I don't know but it's coming.
Social Media factors will be taken more into account as Google gather more data on the social graph and finally page relevance and Lexical Co-occurrence are becoming more important for link building, more so than anchor text."
"Now, I don't consider myself an SEO psychic, so it's hard to say exactly what will be coming down the Google pipe in 2013. However, I think Rand got it right in his latest WBF
Google is getting smarter year over year, and I don't foresee that changing any time soon. Where Google used to leave it up to webmasters to dictate what they were going to rank for (through use of the meta keywords tag, keyword stuffing on page, and in the title tag, and keyword-rich anchor text), they are starting to take signals from OTHER sources to determine how trustworthy and valuable a site is, and I don't think that will change in 2013.
SEOs no longer get to directly tell Google what's what; the algorithm is getting far too sophisticated for that. I think that more emphasis will be placed on having trustworthy and relevant backlinks, strong social signals, and co-citation like Rand said will become even more important in the coming year. Sites will need to be trustworthy by association.
No more crappy backlinks from the dirty depths of the Internet- I think this will leave SEOs clambering for more quality content and quality relationships in 2013."
"I don't think we're going to see anything totally surprising out of the industry in the next year. We all freaked out a little bit with Penguin, etc. But, it isn't something that should have been a surprise. There are a few things we can count on each year, and I don't see any reason that 2013 will be much different. I'd say we can count on…
1) More Ads
Google's going to continue to experiment with Google Shopping prominence, size, colors, etc. I sat in on an explanation of Google Shopping by the Google rep for the agency I used to work out.
The explanation was pretty terrifying.
The basic message was that natural search results for product based queries were getting spammed, and paid ads ended up giving users a better experience. (The thought of course being that if you're paying to show up there, you obviously "deserve" to be there, because if you weren't converting users into customers you would lose money and stop bidding.)
Now, I'm sure it's just a coincidence that moving to more paid ads is better for Google's bottom line too. So, no big surprises there – look for Google Shopping to be more prominent and expanded into showing more offers like free shipping, percent off, etc. I'd be a little surprised if they got into coupons as well, but it would certainly be interesting. For one, it would make coupon sites less relevant, assuming consumers believed that they were getting offers that were just as good on Google directly.
Outside of Google Shopping, I think by the end of 2013 we'll see some more expansion in the same vein as google.com/flights and google.com/advisor/uscredit It's hard to guess exactly how much they're willing to do, especially because I think more Google Shopping is a safe bet.
It will be interesting to see if they juggle both at once, given they're in separate sectors. Naturally, the areas they expand into will be high dollar markets. It also works out that these high dollar markets get spammed pretty hard. "Spam" is used loosely, there. Do a search for "college degree" keywords. How much value add is there behind most of the affilite sites that show up on the first page or two? These sites exist purely to collect leads, and there aren't many that are doing a good job on content.
Sure, they load the site up with content in an articles section or blog because.. well. SEO. But the actual *use* of the site typically gets you nothing. Same goes for credit card affiliate sites. What info are they providing that Google isn't giving you on their own page? Why would it make sense for Google to send someone to *your* thin website as a middle man for Amex, instead of letting Amex/a bank/whoever upload their card data directly to Google and allowing people to compare cards in a trusted environment?
Google's going to continue to squeeze in areas where the "job" consists only of aggregating and presenting information. If your site doesn't offer anything beyond info provided by whatever good/service you're promoting with a library of related content that's essentially just there for SEO purposes, I'd put some thought into what you're really offering.
A guide on stuff to do in Seattle doesn't mean I'm going to compare hotel prices with you. Actual pictures of what the hotel is like (Not the professional, make everything look perfect shots that are bound to be on the hotel's site) and legitimate feedback from people who stayed there are what I'd want to see. Your blog might get you links, but it's not going to fix a thin offering that can be replaced over the course of a weekend by a few coders.
Building a better offering is hard to do, and I get that, but I think some people in the industry are drinking their own content marketing kool-aid and believing that articles and infographics can stand in for a business offering or service.
2) More Spam Fighting
I think we can all pretty safely agree that Google is only going to get better at fighting spam, not worse. Google will continue to try and put less weight behind links that are easy to get, and can be automatically built at scale.
I'm not sure if we'll see it in 2013 or not, but eventually Google will need to put attention towards article marketing v2, aka "Guest Posting".
All Google did was move artificial links from spun content on sites no one ever read to "unique" but completely rehashed content on mid quality blogs. Instead of buying 100 crappy article links for $30, you now would need to shell out $12,000 to outsource the creation and placement of 100 guest posts. I certainly agree that these guest posts are better than the old linking articles. But – let's not lose site of the fact that at the end of the day, the articles being pumped out for guest posting, in the majority of cases, are not going to be "great content". If it was really that good – you'd publish it on your own website.
What we've got now is armies of writers rehashing and mashing up original content into new articles to then be shopped around for placement in exchange for embedding a link. You "pay" the owner with free content, and in exchange they "sell" you a link from their site. We're still artificially creating links for the purpose of ranking higher – the method has just evolved, and the barrier to entry has gotten higher.
What this also means is that the mid-long tail is opened up to the people with high authority sites. It's a bit harder now to launch a new EMD, link spam the hell out of it, and blow by sub-pages of more established (and, let's face it – better) sites.
3) Expanding Link Market
Building links is harder. The folks still buying their links are now pickier than ever, and only want great links. Naturally, the increased demand is driving paid link prices up. I don't think there's ever been a better time to have a high page rank/domain authority site in a high dollar market. Even if you can't rank ahead of the big players, and even if Google is squeezing you out with more of their own products, you can still bank pretty hard off of catering to SEOs and agencies. (Ross just talked about this more, here )
4) (Hopefully) Better Businesses
I'm hoping over the course of 2013 we, as an industry, will mature a little and quit advocating more content as the answer to everything. Like I mentioned in my hotel example, I want more *useful* content. Don't just throw writers at the problem and have them write Top X lists until your ranking woes go away. Build something that's worth sharing, ranking, finding, and "buying" – whatever that last one might mean in your particular case.
5) (Hopefully) Better Conferences
I left a comment here that more or less sums up what I'm talking about: http://disq.us/8bti04 I think conferences organizers need to do a better job of making sure there are actual points to each presentation. I also think that people who pay to go to conferences need to demand better. I don't care how funny your stock photos are, or how good the designer is who got paid to put your presentation together for you – your presentation needs to have an actionable purpose. Not to rag on Rand by using the same example again, but this is fluff.
My one sentence "Build something that's worth sharing, ranking, finding, and "buying" – whatever that last one might mean in your particular case." can stand in for that entire presentation.
I'm hoping we stop letting speakers get away with turning one sentence into 30 minutes and 70 slides that all say the same thing.
6) (Sadly) More Outing
As building good links and ranking gets harder and more expensive, I think we're going to see more people reporting/outing their competitors. With spammy linking supposedly dead post-Penguin, people being beat by it will be more butt-hurt than ever, Expect more public whining.
Those are the general things I think (or hope) we're going to see. For some quick hit predictions in terms of tactics, I'd say…
- Anchor Text – more or less stays the same in terms of importance
- Guest Blogging – bloats and degrades in quality until Google has to take a swipe at it (May take until 2014)
- Fake Personas – way more important than ever (especially for people who want to play in more than one niche)"
"It's hard to predict exactly what Google will do, but "more of the same" seems pretty certain.
Google will:
1. Continue tightening the screws on artificial-seeming link acquisition. There are still some embarrassing 'outings' to come, I'm sure, and that always gets the big G riled up.
2. Further crowd the SERPs with local and niche-specific search results, like shopping. They test this like crazy, and nothing they've done so far implies that they've seen CTRs fall. As long as it builds revenue, they'll keep going.
3. Drop at least 60% of keyword search data into 'not provided'. I was going to write 80%. That still might be more realistic. But I'm hoping they don't go farther than 60.
4. Make Google Now their central Android search platform, instead of the search box.
Let's see how many of those I get right…"
"2013 is going to be the year of social signals!"
Despite the growth of social and it's possibilities of being integrated into search, I still don't see it being incorporated as a factor any faster than it is today. Social can only help you prove authority, not relevance. At the same time, there are too many industries online in which social doesn't play a factor in anyway, and since incorporating it into the algorithm would be universal, it just wouldn't work for a lot of different verticals.
I do however think that Google is going to take care of all those churn & burn 2 month sites in an upcoming update. It's crazy how some are getting away with ranking for about 4 weeks after being only a couple weeks old, dying, then starting over."
"Here's the thing: Google already kicked the hornet's nest in a big way with the Penguin update.
That update alone had people scrambling to change their ways, adjust their processes and embrace this big, slippery animal called "Content Marketing" in hopes that they could somehow salvage their crippled attempts at winning the Google game.
But that update was laughably imperfect. Crap still works. So what will Google do now?
I think they'll do more shock and awe. 2013 will be another year of scare tactics, another monumental Penguin update that hits some well-established players enough to send ripples through the community. Keep us all worried sick while they fix their broken algorithm one step at a time.SEO's wil tremble in fear at the very mention of the phrase "anchor text".
Beyond that, I think Google will make a point of:
- Dialling up their emphasis on text surrounding links. Nobody has EVER linked the way Google wants to reward (natural anchor text is a myth). It will be more important than ever for your links to have some sort of context. This could demolish the value of sketchy tactics like forum profile links, general directories and so on, which I feel Google is currently trying to eliminate the effectiveness of (because they haven't).
- Cracking down on guest post byline abuse, leveraging authorship to both increase value of strong authors and obliterate mass-produced garbage. Maybe they won't get to this by next year, but it's coming like a big wet fish to the face.
- Turning Chrome into a secure browser (https://), hiding more data and driving more people to paid ads
- Introducing a support team for Local Listings (this one is more of a wishlist, though I do think by now Google must have heard the deafening roar of dissatisfaction from people forced to try and make sense of duplicate listings, rogue data and hijacked accounts)
- Further differentiate the results seen when making a query from a mobile device adding emphasis to sites that are mobile optimized and increasing the emphasis on local results
- Authorship is only going to get more important. Google wants (read:needs) people to complete their Google Plus profiles and start using authorship for reasons that range from making their incredibly broken reviews system work to making sense of entities and the semantic web. I'm going to go out on a limb and predict that a future algo update will, even if only briefly, make the prominence of authors so in-your-face that people complain about it. Not just photos of authors by posts, but a Knowledge-Graphesque side bar that suggests authoritative authors in the field you just queried.
- Keywords in title tags will get less important. It seems like it's high time. This remains one of the last great spammy vestiges where merely popping in your keyword phrases pays some kind of dividend just because they're there. The result is SERP results with few compelling calls to action and a huge lack of diversity that makes some queries confusing. It'll still be a factor, but a diminished one.
- A manual action crusade against link sellers. We've seen them make examples of big players, but once again, every year the SEO industry needs a reminding of who makes the rules. I think we'll see Google's manual spam team start to play a bigger role and get more of a PR push – it's easier to fear humans than an imperfect algorithm."
"From a strategy stand point:
In 2012 everyone jumped on the content marketing bandwagon, I think 2013 will be the year of content strategy. Any website can hire a firm to produce a somewhat industry related infographic or have a writer to create some topically relevant blog posts every now and then – but very few businesses have the determination to create unified content on a consistent basis that fulfills user needs, answers their questions and generates conversions. I think there is going to be a much larger focus on content that helps businesses reach their goals and less content for the sake of content.
From a link quality stand point:
I have a feeling this might be a recurring theme in this round up.. I think low quality guest posts and sponsored posts are going to get devalued. There are too many crappy links from thin content sites that are manipulating rankings. Matt Cutts has brought up guest posting twice in recent videos, so you know Google is taking a good look at them. I wouldn't be surprised if a penguin update in early 2013 caused big ranking losses for sites that have rankings primarily due to links from random and unrelated blogs."
"I think that we'll see people get smarter about the links that they build in 2013. Many low-level spammy sites that existed as either overly broad directories or lists of links have already been abandoned and hopefully 2013 will be the year when everyone realizes that they really do need to be careful when they're building links.
I think we'll see people monitoring their links more heavily and asking more questions of the people building those links. I think social signals will continue to become more important and that we'll have to start using a more all-encompassing marketing mindset. If you want to do well in 2013 I doubt you'll be able to just build links, or just have a good social media plan. You'll have to do it all."
"Anchor text – still getting spammed – some people just don't quit.
I fully believe it will be weighted less heavily over the next couple years, particularly for homepages that neglect branded links to balance out the exact match links. I think link metrics like phrases used alongside the link will be applied in a similar fashion to anchor text. Brands get preference and in my opinion, they also get more leeway (on-page & off-site), so we focus heavily on branded homepage links, and reserve exact/partial match anchor text for internal site pages, which is much more natural.
Guest blogging has been overrun by the article submission crowd and the majority of the outsourced guest blogging solutions rely on poor quality sites, often on blog networks that are only slightly better quality than the previous generation of article submission sites. It's rampant enough that it's begging to be addressed by an update.
In my mind, the two options to filter these links out are to find a way to track author bylines with keyword-heavy anchor text to the author's homepage, or to ramp up on AuthorRank. If I was Google, I'd prefer to rely on AuthorRank over trying to filter out bylines. Either way, I hope they'll address junk guest blogging in 2013 but not sure if I'd put my money on it. Guest posting with mostly branded anchor text posted on good quality sites that aren't guest blogging farms will be fine.
I hope to see some positive changes in the local SEO scene.
2012 has felt like a disaster for local, from disappearing Google listings to disappearing Google comments to the complete uselessness of Apple Maps & Siri, and those are just the ones that have frustrated me personally. Hat tip to Mike Blumenthal because I've relied on his coverage and reporting to sort out multiple local SEO issues in the past few months. I'd like to think that 2013 can only be better for local search."
"The Ones that Might Happen
1. The Growth of Authorship
Authorship will become a really big deal and will be a key metric in both link building + content marketing strategies. We see Google already testing analytics for this. I suspect metrics around authorship and how to use it will be integrated into lots of strategies in 2013. (Paid articles based on Authorship rank anyone?)
2. Link Building Strategies for Big Brands will increasingly become about Great PR
I really loved Rands WBF on "Anchor Text is Dying" and Bill Slawski's reply "Not All Anchor Text is Equal and other Co-Citation Observations". I think Google is getting better at how they evaluate a websites link profile. It's impossible to do the things Google wants you to do e.g. earn natural mentions, create brand signals etc etc and focus on acquiring links for "blue widgets". Part of earning natural links is you can't control how you are linked to. You can't be assured they will link to you with the exact anchor text. I think Bill Slawski's post highlights how complex this has become. For big brands, more of the focus will be on earned PR, rather than methods of getting X number of links with "blue widgets". By that I don't mean traditional PR, I mean creating relevant s**t targeted at your market and pitched to the right places.
3. Google release a big Penguin update (maybe a different name) that takes aim at links from tactics like infographics & guest blog posts. Anything done to excess will eventually be dealt with by Google :). (you could say Pengiun already addressed some of this, but I mean more direct).
4. The impact of social signals will continue to be over estimated, in terms of their influence on search rankings (excluding authorship)
The Less Obvious
1. Two well know SEO agencies (who predominately do link building) will rebrand themselves as content marketing agencies.
2. Some well know SEO's will change their titles as they feel silo'd by the term SEO and want to have more impact across the funnel. They may even get a shiny new Twitter profile to make them look more snazzy.
3. Google will get itself into more trouble by pimping out it's own properties (Google shopping anyone), continues to swallow up organic results with paid and push Google+ down everyone's throat.
The Down Right Crazy
1. I will go to some SEO conferences in 2013
2. Jon Cooper will tell the world he believes links will have no value in 2013
3. Mike King with leave SEO to become a battle rapper on URLTV )
4. No one in the SEO industry will wear a plaid shirt in 2013
5. and the SEO industry will be happy to just describe themselves as SEO's"
"The single motivating factor for Google in 2013 will be maximising profit, removing free services and making life impossible for the little guys in markets they enter.
We saw this in 2012 when Google made product search a paid channel, removed around 50% of all organic Analytics data with not provided and added their own "sponsored" car insurance comparison service in to the results.
So expect to see more focus on paid search and on Google trying to sneak their own web properties in to the results with more "sponsored" boxes that only they can use. Expect Google to buy more services – especially in the affiliate space – and then compete directly with big brands.
From an SEO view expect Google to generally clamp down on quick win tactics so that SEO continues to become a long term game that only bigger brands (or very smart and nimble brands) can play. For those who want to succeed without big budgets then it'll all be about making your business seem like a known brand (which doesn't require massive budgets) by using integrated marketing. That means having a presence in SEO, Social, PR and Content and uniting that together to scream at Google "we are a brand, rank us!"
Basically competing in 2013 will be about who has the biggest and most creative brain not who has the biggest team or the most shiny tools, and that's very interesting."
"I see 2013 will be no easy for SEO!
Remember what Matt Cutts said earlier the SEO is going to be harder in the coming days… I am not one of those guys who completely trust Matt in whatever he says but as far as this is concern, I can trust him… Google is going to be tough in the coming year and will start to think more like a human brain.
Obviously it's difficult to predict what exactly is going to come but I see few things that are going to have more importance in 2013 than others.
1. Co citation
In 2012 we saw Google killing people who were ranking with exact match key phrases and preferred the one who were linking for natural anchor text that may or may not include keywords in them… thus my guess is that Google is going to contemplate more on co-citations and so should we.
With time I guess it would mean less that how many times you are using keywords on your web page or how many links you have earned with the same keyworded anchor text rather more important would be the quantity and quality of signals from other websites that are pointing back to you, or talking about your website or your brand.
This is happening in 2012 to an extent but I see this is going to be more powerful in the coming days!
2. Social
We all know that social is already an essential but still it is a choice for some niches. I think Google is going to focus more on social in 2013 and social will dramatically impact the rankings in SERPs against the key phrases.
Although in 2012 many of the industry leaders announced "social" as the next big thing but there is not much being done about it lately!
Smart buyers usually see how people are reacting to the brand before they roll the dice! I think Google will consider the same (although I see a few complications in it but still…) and brand's reputation on social media platforms will impact search engines rankings.
3. Authorship
It is important in 2012 as well but Google is still a toddler, learning to play with data humanly. I guess Google is pretty much ready with Authorship so they might highly count it as a ranking factor in the coming year.
I think links pointing to you will still be important but there will be number of diverse signals which will come in to play, collectively affecting SERP rankings, and authorship data seems an important one of them.
Obviously there will be more things like Content, which I think will continue to be most valuable and significant for Google and other search engines but above are few more thing that are being underrated by many right now in my opinion!"
"Personally, I don't think anchor text will ever be devalued to the extent that some believe. In my very humble opinion I simply feel that it is too important a driver in contextual relevance in a layer that sits between content and links. Not to mention much of the informational and evergreen content within Google's index is old in comparison, 10+ years in some cases. These pieces of content have large link profiles full of anchor text – but not commercial anchor text, relevant anchor text.
I do think 2013 will bring with it many more changes to the importance of context (most obvious statement of 2012). As G works harder to support more natural and semantic search, we are going to see changes in SERP's based not only on personalization and individual search history but intent.
I think Google is building it's knowledge graph as a stepping stone towards being able to understand the specific intent of the query, whether it be informational, transactional, navigational, etc.
I believe a shift in SERP's to support intent, beyond just large brands, will support a better 'search experience' which seems to be a concept that Google is moving towards and only makes sense in terms of search evolution. Big brands still dominate search, but I don't think this is an absolute. I believe there is room for smaller players to compete in large verticals if they provide the best solution and experience for a query.
In terms of where we're heading as an industry, the line in the sand is becoming more apparent with each passing week.
Gone are the days of operating a marketing company with the absence of a developed personality. One of the oldest adages in sales in that people buy from people they like – and you cannot like someone if you don't know who they are. Having an about page is not enough anymore, you need to highlight the specific backgrounds and competencies of your team, show the personality of your business, and provide visibility into you process and approach.
I realize there are still shysters selling '3,000 links for $50' but their target audience is getting smarter, fast. With the shear volume of intelligent media being published now, the days are truly numbered for the snake oil salesmen and link-selling profit factories. Quality has always been important, the difference now is that it is becoming a standard operating procedure. Quality work isn't enough anymore, if you are head to head with another high quality provider, you need to be legitimately better to win the business. The good news is that this is holding our industry to a higher standard and the future is clear; adapt or die."
"I think we'll continue to see Google adding new features to Webmaster Tools and trying to communicate more with webmasters. Whether you agree with what they say or not, they do a lot more communication than they used to and I can only see them doing more.
We'll see Google turn down the dial on the power of anchor text. It has always been a bug bear of mine that they put so much weight on it in the first place because real internet users do not link using exact match anchor text. The only people that do that are SEOs!
I think we'll see another big iteration of Penguin in January / February time which may seek to penalise even more based on too much anchor text. I'd like to say they will actively pursue paid links too but aside from public link networks, I'm not sure how they'd do this algorithmically.
I think Google will connect Google+ for individuals to Google+ local so that employees can associate themselves with officially with companies. This helps Google do a bit more associated between entities and people. I also think that they will add more Google+ features for businesses to try and get better pickup."
"While 2012 was a big hit to a lot of site owners, it was also a long time coming. Sites were able to get away with several low grade and obvious tactics. It was inevitable that sites who half assed things would be targeted and I see no reason for that trend to stop.
Even with the Penguin and Panda updates, there are still tons of sites ranking well with questionable methods. This is especially prevalent in hyper competitive markets like online gambling and financial niches.
I think Google will continue to work on their algorithm in an attempt to make even hyper competitive niches a level playing field. Wether that will be done through another huge update or just by tweaking the current algorithm, I couldn't say.
I also expect a shift in what signals will influence rankings (links or otherwise). However, I could never even begin to predict wether that will be in 2013 or several years from now. However, it seems inevitable that rankings will eventually be based on a very broad range of signals. This would make manipulation much harder, since gaming one signal would have limited effect on all the others."
"In 2013, I think Google SERPs will change nearly as much as they did last year.
In general, I imagine we will see a rich snippets maturity in the search results where more and more SERPs (and the websites thereon) will utilize markup, creating a more dynamic SRP environment and a receding positive effect to the initial "get CTR by adding your picture!" that we saw so frequently this year. Instead, it will become a best practice like a decent title tag, not a "step ahead of the game" thing it was previously.
It seems possible that we will see an impact from AuthorRank, but I am still not convinced Google can do that accurately without the Twitter firehose, and it probably will take them a significant amount of time to reach a good confidence interval with the other, incomplete data available to them. However, we've known about the possibility for a while now, so perhaps it's possible something like this could show it's face without Twitter in 2013."
"What are Google going to throw at us in 2013?
- I presume that Google will eventually get around to ignoring or devaluing infographics, guest posts and whatever seems to be the tactic of the day. Personally if I was Google any content with "guest-post" in the url would stop passing any link weight. In terms of infographics if the keyword used as anchor text is not featured in the domain I would also stop passing any link weight. That might stop a few of them being made
- I predicted that Google would do this last year… "Google will decide that there should be no privacy differences from a signed in user to a non signed in user – Basically hiding/removing all keyword data. That noise is a million SEO's editing their CV's for a new PPC job." Maybe 2013 will be the year we lose all keyword data and get to use keyword trends as the only keyword tool
- I think there'll be a few more Schema based case studies next year and predict that SEO's will get off their arses and actually get round to implementing it.
- Google will probably get round to adding more Google+ crap into the SERPs. Not for any particular reason beyond that they can.
- Some sort of storm over the disavow tool and how it was used to screw over legitimate sites. I can't see this one ending well.
- More Google owned results in niches where they can make a shit load of money.
- An increased number of results from news, local, shopping in the SERPs.
- One massive Google algorithm update to do with anchor text.
- Distinction between a paid advert and an organic result is slightly tweaked, again.
- More 'people also search for' / 'points of interest' because Google have to pretend they are at least trying to improve their search results
Which factors will take a hit?
Anchor text, page titles, header tags, blah. The easier something can be 'manipulated' the more likely it will be dampened either now or in the future. So if you want to avoid being hit try and get some decent trust metrics to your site.
What will be moving up the food chain in terms of importance?
In terms of individual metrics I'm not really sure. I suppose trust/authority metrics (via links and social) as well as AuthorRank could be deemed as more important? I've been reading a lot of positive things about Schema so I guess that might have a positive effect too.
If I was Google I'd look at the websites that have a large variety of links from other relevant sources that their competitors don't have. As Ross mentions in his excellent post on Authority Bloat It's about creating a resource that can't be replicated by competitors both in terms of content and links.
I don't think we've seen the end of large algorithm updates and because of this I think that sites aiming to minimise risk, create something valuable within the market and not actively building links will be the beneficiaries.
One of the things I'm looking forward to next year is the guest post/infographic dampening (genocide). There will be so many SEO's ranting about how they were doing the 'right things' and 'how can Google do this?!' This is the game that we play, roll with the punches"
"The rise of content marketing is already upon us and content publication is going to grow rapidly in 2013. The last 18 months has seen an explosion of quality content available from big publishers with resources to invest in site content and the bar is constantly being raised.
It is getting difficult to stand out and innovative, creative content ideas are essential to ensure the content is shared and even seen.
In combination with content I expect even more emphasis for pure on-page technical excellence. In the absence of link schemes and networks I predict that the technical and the creative will combine to create the new SEO.
SEO agencies will begin to develop their creative departments and those that don't have the resource to hire creative talent will start to fall behind. The smart ones will start to collaborate with other small agencies within classic marketing and design. I expect to see more of the large SEO agencies evolve from SEO into creative online marketing agencies.
Link building and outreach is now pretty much a PR exercise with relationship building at the forefront. I can't believe another year can go by without the PR community finally realising the power they could have in the industry.
Author rank, I believe, will rise in influence over the next 12 months with individuals having more power to influence and thus become valuable commodities in themselves. Investing in your personal social media accounts has more importance now than ever as the demand for online influencers rises.
Overall I think the keyword for SEO in 2013 is creativity."
"What do you think is going to be important for SEO in 2013?
SEO will have to reinvent itself or slowly degenerate. Already in 2012 we have seen what I'd like to call Peak SEO. The interest in SEO is still strong but it's not growing anymore. Many people are already fleeing the SEO industry and rebranding themselves as content, inbound and digital marketers because these terms sound more zeitgeisty nowadays.
While it's important to embrace new techniques and do not limit your SEO efforts to the old school techniques trying to be someone else most SEO practitioners are not is not the solution. It's just giving up.
SEO is about optimization not marketing so the minute you change the focus on solely marketing, no matter what kind of marketing, you are basically changing your trade. Then you compete with millions of marketers of all kinds.
It's rather about giving SEO a new meaning. I tried to do that for several years and in a way I was successful. The kind of SEO real experts are promoting these days is completely different from the wacky gray-area nonsense that has been the norm for years.
Still most SEO practitioners limit their scope by using outdated terminology like "link building". Even modern link building techniques like blogger outreach fail to scale and are ultimately just a workaround. They are not natural.
Google is already rumored to crack down on guest blogging links and it would be no surprise. Any techniques to artificially build links is bound to "expire" in the long term. Only completely organic links will survive.
Matt Cutts has suggested to rename SEO "Search Experience Optimization" and he wasn't the first one to say so. Search is only one part of the online game though, becoming less significant. Social media is still growing more important while search is stagnant. That's why Google is panicking and trying to force everybody to use Google+.
So in 2013 it will be about regrouping and trying not to throw the baby put with the bathwater. We don't want to get rid of SEO like the ever present "SEO is dead" prophets repeatedly proclaim.
Just look at the energy market or the car industry. They have Peak Oil and they try to cope with it by investing huge money in renewable energy and producing electric cars. We need similar steps in the SEO industry: do not dismantle it and try to sell something else (e.g marketing) but to optimize in a more holistic way combining UX, CRO, content, social media, video, mobile etc.
On the other hand there also boundaries to what SEO should encompass. It's not my job as an SEO to practice display advertising, email marketing, behavioral targeting and similar intrusive strategies. In my opinion SEO was always about pull techniques and not push ones. It wasn't about advertising but about giving the people what they want already. SEO always was "inbound".
Maybe finally people will embrace the concept of findability as SEO is a too narrow acronym by now. I'd love to see that. SEO is not marketing though no matter how much you want it to.
Imagine a society without money, SEO would still exist while marketing would not. Marketing is about the market. Optimization is a more fundamental approach. It starts long before the actual sales process. You don't have to market or sell something to optimize it.
What might Google have in store next year?
Google will keep on competing with SEO. As Google controls the playing field SEO practicioners will have to adapt. Google wants the people to click ads. SEO specialists have to optimize for organic results. There will be even less organic results to optimize for.
Google will keep on replacing organic SERPs with ads, hidden ads (paid inclusion vertical search engines) and scraped content from third party sites (Google knowledge graph). At the end of the day there will be only some informational long tail queries left to do SEO for where huge brands will dominate along Google.
Google may make organic search pay to play as well or at least require webmasters to register and to identify with authorship markup. So in case you are have no unique ID Google can tie to a person your site might get dropped in the search results or hidden altogether. Also they will attempt to replace hypertext links with proprietary Google+ and +1 connections.
You can throw away domains and rebrand any day but you can't change your real life identity that easily. Google knows that and thus tries to make authorship appealing. Most people don't use it so Google may resort to their typical monopolistic practices and force website owners to use it.
To be honest it about time to prepare for a time after Google even in case Google still dominates for years as they do not earn money from organic search results and directly compete with you as an SEO. So you should be able to cut out the middleman and become independent of Google.
Direct traffic and visitors from other websites should be increasingly cared for instead of Google. You have to optimize for people not Google."
"1. Google Authorship Will Grow in Importance
From what we have seen already, I think that Google Authorship is going to be more important. Building up an Authorship profile will establish more value with the content you create and possibly pass more value through the links in your content.
2. Plus Ones Will Have More Influence
Google is going to continue to integrate (force) Google Plus into people's lives however they can. As this happens plus ones on G+ will have a stronger impact on search results.
3. Google Will Increasingly Promote Its Properties
Google will continue to purchase content sites as it has done recently (Frommers, Zagat) and then give these sites partiality or integrate/display their content into search results, reducing the need for users to leave Google (or Google properties)
4. Google Will Acquire Social Media Sites
Google will look to acquire mid sized social media sites and force their users to switch over to Google Plus. Google has invested a lot in G+ and a lot is riding on it's sucess (Authorship, +1's) to improve search, but they are having very limited traction. The only community to really use (not embrace…) G+ is the SEO community, they have had no significant gain in users. There are only so many ways to put a square peg in a round hole. One of those is acquire social media sites and force their users to transition to G+ – hey they can have their own circle!
5. Crack Down on Image Links
Google will start to pass less value through image links. Matt Cutts has said that they don't like things that deceive users into linking. SEO's have been able to get good links with good anchor text through images and alt text. It would be pretty easy to dial down the value passed through alt text.
6. Increased Market Share for Bing
Bing will grow its market share by 10% or so as Microsoft integrates Bing into its products and services and continues heavy advertising. Some of this will come from Google pissing people off, making them want to partner with Microsoft/Bing rather than Google for search in their products. Sadly, I don't think Duck Duck Go will see much improvement in market share."
"2013 is going to be another interesting year.
I think Google is probably going to concentrate on the link graph although I would like to see them do more about rewarding content quality (helping to surface those that actually care enough to put decent stuff out there) and also caring a little more about domain diversity in SERPs – but those are just my two gripes.
In my opinion, we are going to see Google's ability to detect and "organise" all kinds of links in your profile increase exponentially. By the Spring, they will have 6 months of data from our community following the launch of the disavow tool back in October as many of us will have been merrily telling Google what we think is a shitty link. So I think we will see a couple of big updates or iterations of Penguin next year once they've gathered all of this data and put it to use.
I also think we are going to be a lot closer to quality and trust winning every time when it comes to links rather than pure volume that seems to still be a trump card in certain sectors. Will rel-author become a real factor next year? Perhaps, although I think a full roll-out is quite a long way off yet since I'm not sure (as a mechanism) that the big picture has really been considered by our friends at Mountain View. How can you really determine someone's authority as an author anyway? Quite a lot of the factors they could consider are quite open to gaming as I see it but it is likely we'll see rel-author's influence in the link graph increase even if they just test it out on us or throw it out there on a Friday before a bank holiday weekend.
Footprints (and avoiding them) is where we'll be concentrating next year – that's not an admission of guilt by any stretch of the imagination but I will say we are…erm, pretty proactive in some markets – "link attraction" is kind of a pipe-dream in a lot of sectors. I also think though that even the most "innocent" of activities are going to be flagged mistakenly or not by Google over the coming 12 to 18 months as they test and roll out a load more changes so be prepared and think carefully about everything you are planning."
"Despite the complex algorithmic updates that have been continuously rolled out this year (and the last), many marketing practices have also emerged and became go-to-strategies to remedy the impact that these changes have made in the search optimization game.
For instance, content marketing became a craze after Penguin, user-experience optimization, social signals, CRO and dwell time have been important factors after Panda, and improving author portfolio and social following after Google's introduction to AuthorRank.
Anyway, I think for next year, Google will give a little more weight on co-occurrence and unlinked brand mentions, particularly from authoritative sources (from trusted websites and/or influential social networking accounts).
SERPs are currently favoring strong brands, in many cases (and I'm seeing it a lot lately in other verticals after the EMD update). For instance, I've been observing this query for over a year now, and these 3 big guys just showed up recently (Forbes, Entrepreneur and Huffington Post).
If this is the future trend (which I know is already happening for ages, whether digital or traditional) of SEO, then it only indicates how significant online branding will be next year.
Building more noise about a brand to generate buzz/mentions, launching online PR campaigns, and basically other means that help communicate a brand's message to its audience will be more important than ever to be able to compete with those who already have strong brand presence (mind, market and search share)."
"I thought I'd take a higher-level tack to answer this question. Previously I've gone for predictions of the form "the next signal to go will be".
This time round, I thought I'd look more at the direction Google is taking. Having introduced the first true machine learning into the algorithm with Panda – and having given up the "explainability" of a human-written algorithm as a result, I think we'll see Google become more of a black box to its own engineers. I predict that 2013 will see more instances where Google engineers themselves can't explain why a particular site is or isn't ranking. Of course, this will be hard to see from the outside as they rarely talk about specific cases.
What this does look like from the outside:
- More algorithms built on machine learning with broad marketing definitions ("cracks down on poor content")
- More cases of legitimate and reasonably high-profile sites being caught up unfairly for longer than we would expect – as the machine-learnt solution takes longer to unpick
- Increasing efforts to prevent others from reverse-engineering what's going on (increasing efforts against rank tracking, SERP monitoring etc, loss of even more keyword data etc.)."
"What a question!
In 2013, the following factors will take a hit:
- Exact anchor text. Even more than it already is, too much will be a liability for sites. I'm already seeing examples of this;
- Google will take more severe action against hacked sites and the sites doing the hacking. Think of spaces like [payday loans];
- Directories will cease to be a viable linkbuilding option except for very few trusted ones, such as BBB and DMOZ (and yes, it's still possible to get a link from DMOZ);
- Author authority will actually become a factor in rankings, instead of just speculation"
"My 2013 predictions are broken down into a list of 3 losers, 3 winners, and 1 grand champion.
3 Losers
I predict Google will devalue the following techniques and signals in the coming year:
- Low-Quality Guest Posts – Many SEOs have abused guest blogging, and now, various niches are overflowing with low-quality guest posts. Some of these posts have already been devalued by previous Panda and Penguin updates, but I expect low-quality posts to receive even more scrutiny in future updates.
- Low-Quality Infographics – As with guest blogging, you have nothing to fear if you're creating high-quality content that provides genuine value for your audience. However, if you're generating "crapgraphics" and/or manipulating people into linking to your graphics, 2013 might be a rough year for you.
- Anchor text – The Penguin update reduced the value of anchor text by creating negative consequences for over-optimization. This year, the rising importance of lexical co-occurrence, entity disambiguation, and other contextually sensitive signals will devalue anchor text even more.
3 Winners
Here are a few of the things I predict Google will emphasize in 2013:
- Mobile – Every year, more and more searches are performed on a mobile device, and that trend will continue in 2013. If you want to capitalize on this mobile search traffic, now would be a great time to embrace responsive web design.
- Knowledge Graph – It's not a coincidence that the Knowledge Graph is consistently mentioned in Google's "search quality highlights." The Knowledge Graph is an important part of Google's long-term strategy, and you can expect to see its role increase this year.
- Rich Snippets – Google's organic search results continue to lose screen real estate, making it harder and harder to attract a searcher's attention. Rich snippets help uniquely distinguish your site's search listing, and they provide valuable information about your site's content. In 2013, Google will continue to experiment with the functionality and appearance of rich snippets.
1 Grand Champion
My single most important prediction is that 2013 will be the year in which AuthorRank becomes Google's most important algorithm.
Simply stated, AuthorRank is Google's algorithm for calculating the value of an author online (where "value" can encapsulate any number of metrics such as authority, credibility, etc.).
Ultimately, Google will use AuthorRank to "organize the world's information" in a more granular way. Instead of simply viewing the web graph as a collection of web pages and links, a much richer model will be established that incorporates the authors of web pages as well as the authors that share and comment on those web pages.
AuthorRank won't meet its full potential in 2013, but it will take a giant leap forward. So if you want future success in Google, it's time to start preparing."
"2012 was a crazy year for SEO and I doubt that we'll see nearly as dramatic a shift in the search landscape in 2013, as the truly blatant flaws in the algorithm have already been targeted for correction. I'm sure that we're going to continue to see a quicker, more agile Google responding to tactics (and networks) that spring up and prove to be effective. I'd hate to be a guy trying to run a paid link network over the next year because it's getting increasingly difficult to stay a step or two ahead of Google.
Private networks (really, truly private) are going to continue to work as long as they're not overly utilized. Guest posting and infographics will continue to pass value as long as they're published on high quality sites and don't have blatant anchor text stuffed in them. A lot of folks will probably be disappointed when their bylined guest posts (all with the same bio) get devalued, but they should have taken an extra minute to avoid having such an obvious footprint — quality approaches to these tactics will continue to be effective.
Guest posts will be harder to come by (especially for people who don't establish a strong author profile) as more and more people flock to this tactic. Having a strong prospecting process in place will be of increasing importance for those of us who rely on placed content.
Deep linking will continue to drive great results and will be utilized more frequently by SEOs who use more automated, unsavory methods of link building. They understand the importance of keeping a homepage from bearing the brunt of a penalty and will generally play smarter going forward.
Off-site anchor text will continue to be devalued. Google will instead look for overall trust flowing to a site and when it's sufficient, they'll accept the site's internal anchor text as influential. Co-citations should also have more influence going forward (always should have, to be honest).
Brands are going to continue ascending in the SERPs, (not provided) numbers will likewise climb, and we're going to have to endure (not actionable) presentations at every major conference about redefining the role of the SEO."
"While I don't expect either PageRank or Anchor Text to go away (they are part of what makes the Web different from other databases of documents), Google will continue to find ways to distinguish between editorially given links (votes for pages on the Web) and links intended to manipulate rankings.
Search engines will continue along a path that transforms them from a role of a reference librarian to a real time monitor of what's happening in the world at any moment, which will make real time content including socially shared information, accessible much more quickly. I'm guessing that we will see third party comments on any website (either as comments that site owners can display, or in a toolbar version independent of the sites) from Google that will also enable those comments to be published on Google Plus as well. This comment system will carry with it a digitally signed authorship badge that can be used to influence the ranking of a page that it appears upon. Hopefully real time search results will also re-emerge in 2013 as well, with not only Google Plus results, but also results from other social networks and from sources such as blogs as well.
Facebook will finally start getting serious about search in 2013, making site search on Facebook an area they tackle first, and then possibly finding a way to personalize a web search experience based upon social interactions on Facebook. Both Google and Bing will continue to try to add new social and knowledge base signals into how they do search. Google's implementation of boh will focus more upon informational signals, while Bings will lean more heavily towards transactional ideas – making it easier to buy products and tickets to events, and perform other tasks.
Apple Maps may take a number of steps such as acquisitions and hirings to enable it to catch up technology-wise with Google when it comes to maps, but may not be able to catch up in terms of years of data collected by Google when it comes to displaying geographic information in useful and meaningful ways. Ideas being developed for things like Google's Project Glass may make their way into Android devices, and we may see things like Google Now and Google FieldTrip blossom and expand in usefulness, as well as other location-based applications developed for the Web. We will also likely see more parameterless search results from Google, where it tries to share more information with us based upon our context without us performing explicit queries. For example, if we email someone about meeting somewhere specificially, we might receive traffic information and relevant news for that location without having to ask for it.
Google has Q&A type sites in many countries across the globe, but has tried and failed twice with such a service in the United States. The third time may be the charm, and it might be integrated into Google Plus rather than exist as a stand alone service.
Google will also likely introduce syndication meta data for blogs and other sites in Web search, like it has for Google News, but it will be tied to Google Plus and authorship. If you publish something on the Web, and republish it on another site with permission, you may be able to add that syndication meta data to the original version to let the search engine know which is the original, and which is the syndicated copy."
Post by Gaz Copeland


text:
Caramel-flavored coffee syrup can be found by the coffees and teas in the grocery store.
The caramel sauce can be made ahead. Store it covered in a microwavable bowl in the refrigerator until serving. Just before serving, uncover bowl and microwave on High for 2 minutes 30 seconds to 3 minutes 30 seconds, stirring occasionally, until the sauce comes to a full boil. Watch carefully so the sauce doesn't boil over the edge of the bowl.

subset: commoncrawl


text: OverviewBack to top Greenies - Dental Chews For Dogs Regular (For Dogs 25-50 lbs.) - 27 Chews Item# :108002UPC# :642863041198 Brand:Greenies Size/Form:27 Chews Ship Weight:2 Servings:27 Dosage:1 Chew(s) Greenies Dental Chews For Dogs Regular (For Dogs 25-50 lbs.) 27 Chews (27 oz./765 g) Greenies Dental Chews For Dogs Regular (For Dogs 25-50 lbs.), The Original Green Smart Treat, is the chew that started it all. GREENIES dental chews continue to be a favorite source of happiness for both dogs and owners alike. Whether you have a little Yorkie or a hefty Lab, there is a Greenies product waiting for your four-legged best friend. Greenies is the teeth cleaning, plaque reducing treat dogs go crazy for. And with a wide variety of products to choose from, there's something for every dog. Why love Greenies? Designed for fresh breath and clean teeth Proven to fight gingivitis and periodontal disease High in protein, low in fat, and nutritionally complete It's undeniable. 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GREENIES dental chews are low in fat, nutritionally complete and well-balanced for effective adult dog maintenance. What are the benefits of Greenies dental chews?Greenies dental chews, are a convenient daily oral healthcare option, are formulated based on innovative, scientific research on biometrics and feature: A chewy texture – The chewy texture enables dog's teeth to sink in with every bite, increasing contact and "brushing" action with individual teeth to help prevent tarter and plaque buildup and provide breath-freshening benefits Shape – A contoured shape with rounded edges fits dog's teeth and cleans hard-to-reach spots with a "brushing action" as the dog chews; also the shape includes purposely sculpted valleys and ridges designed to accurately direct dogs to specific areas for maximum chewing Easy digestibility – the highly soluble proteins in Greenies make the product extra chewy, nutritionally complete and balanced for adult dog maintenance and help the product break down quickly for easy digestion Nutritionally balanced – a blend of high-quality proteins, vitamins and minerals make Greenies dental chew nutritionally complete and balanced Exactly how do Greenies dental chews clean teeth?Greenies dental chews help control plaque and tartar buildup by mechanical abrasion. As a dog's teeth penetrate the treat, mechanical scraping and scrubbing of the tooth surface occurs. Greenies dental chews contain no chemicals to reduce plaque and tartar. A chewy texture helps dogs sink their teeth into the chew with each bite, and the rounded "bristles" wrap around each of the dogs' teeth for greater contact. Movement of the teeth into and against these bristles creates a brushing action, much like a toothbrush, that helps control plaque and tartar buildup, the two leading causes of gingivitis and periodontal disease. How do Greenies dental chews help keep a dog's teeth clean?Periodontal disease is currently the number one diagnosed disease in pets, however more than half of all dog owners admit they have no daily dental regimen for controlling plaque and tartar, the two leading causes of periodontal disease. Worse yet, most dog owners don't see dental health as a big deal. But, if gone unchecked, poor dental health leads to life-threatening conditions including liver, kidney and heart disease. Why are dental chews important to give to dogs?Because Greenies takes dental care seriously, Greenies dental chews feature a special shape and texture all designed for maximum dental efficacy. The chewy texture helps dogs sink their teeth into it with each bite, and the rounded "bristles" wrap around each of the dogs' teeth for greater contact. Movement of the teeth into and against these bristles creates a brushing action, much like a toothbrush, that helps control plaque and tartar buildup, the two leading causes of gingivitis and periodontal disease. In fact studies show that Greenies dental chews lead to 54 percent less tarter build-up and 12 percent less plaque build-up up in 28 days. All it takes is just one Greenies dental chew a day. How effective are Greenies dental chews for improving oral care?Daily dental maintenance is the key to maintaining a dog's oral health between regularly scheduled cleanings. When given once a day, the Greenies chew has been shown in studies to effectively reduce tartar build-up by nearly 70 percent, reduce plaque build-up and help keep gums healthy. All it takes is just one Greenies dental chew a day. What it the best way to take care of dog's teeth?Veterinarians recommend a dental care routine that includes oral exams at least once a year, dental brushing as advised and daily maintenance, which can be conveniently provided via a dental chew like Greenies dental chews once a day. Is there any advice for making dental care a habit?Veterinarians recommend that dental care become a daily habit for dog owners. And, one of the easiest ways to do this is to schedule your dog's dental care parallel to the timing of your own routine so it's easy to remember when to give your dog his or her dental chew. If I give my dog dental chews daily, do I still need to get his teeth cleaned?Just as professional dental cleanings are important to good oral care for people, annual dental cleanings by a veterinarian for dogs are essential. An in-depth tooth and gum analysis and professional cleaning from a qualified veterinarian at least once a year ensures there are no other health problems on the rise. However, daily dental care routines are critical as well. Including chews such as Greenies dental chews helps to control tartar and plaque build-up and that helps promote good dental health. All it takes is just one Greenies dental chew a day. Aren't all dental treats the same?No two products are alike, just like no two dogs are alike. While most dental chews are created with a one-size-fits-all approach based on dog size and weight, recent research revealed that the shape of a dog's skull actually determines how hard it can bite, how wide it can open its mouth and the placement of its teeth, allowing scientists to create an effective dental chew unlike anything else available. What is the reasoning behind Greenies dental chews unique shape?Greenies dental chews are inspired by the famous green, toothbrush shape everyone loves, but the design has been advanced by extensive biometric research that showed how to accommodate differing jaw strength, size and structure of dogs. The design features a curved and flexible shape to wrap around canine's teeth and clean hard-to-reach spots with a "brushing action" as the dog chews. There's even an extra bristle for more cleaning power. The shape is designed to offer maximum chewing action, which promotes healthier teeth and gums. Why the chewy texture?Throughout the product development phase for Greenies dental chews, research showed that a soft, chewy texture would achieve the best dental care benefit, enabling a dog's teeth to sink into the chew with every bite. In addition, the flexible texture is specially designed to accommodate different types and sizes of dogs (softer for small dogs and harder for larger dogs), so it's easy to chew and digest. How do you know which is the right size for your dog?Greenies dental chews is based on scientific data on biometrics, which analyzed canines unique physiology such as tooth position, skull shape, weight and bite force. Traditionally, pet chews are designed strictly based on size and weight of a dog, but the biometric research shows that texture and shape of a dental chew are as important as size when it comes to the way dogs chew. That's why Greenies dental chews come in five sizes from "Teenie" to "Jumbo" that fit any dog's needs perfectly. Jumbo for dogs over 100 pounds Large for dogs between 50 and 100 pounds Regular for dogs between 25 and 50 pounds Petite for dogs between 15 and 25 pounds Teenie for dogs between 5 and 15 pounds As a company that was founded on a love of pets, Greenies feels that it's important to educate pet owners on the importance of providing the right snacks and chews for their furry family members. That's why they launched the SmartTreater program. You can help make sure you are treating responsibly by following these SmartTreater tips: Seek out treats that provide healthy benefits for your pets. Monitor your pets to ensure they chew their treats adequately Ask your veterinarian if ingredients in a treat are appropriate for your pets Read the labels and follow feeding guidelines Treat responsibly Like most great ideas, Greenies started as a solution to a problem. And that problem was bad breath. More specifically, Ivan's bad breath. Ivan was like a lot of dogs. His teeth had plaque and tartar. And the resulting gingivitis was making his breath downright unpleasant. Something had to be done, but nothing worked. Luckily for Ivan, his owners were not ones to give up easily. Working with a board-certified veterinary nutritionist and other experts, they eventually developed the familiar Greenies toothbrush-shaped dental chew known today. But the story doesn't end there. Greenies continues to refine the original formula, and created an extensive product line meeting the needs of many different types of dogs. Then, Greenies took everything it learned and launched a line made especially for your feline friends. So whether your heart belongs to a Lab, a Pug, or a Tabby, you can always share in a daily moment of happiness with Greenies. THE GREENIES CREDO: Create strong, caring bonds between people and their pets Commit to an ongoing understanding of pet needs Craft products that embrace naturally effective solutions Care for each relationship with honesty, integrity and respect


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|Lacoste has updated the Gravitate with the Gravitate 2 adding a honeycomb patterned rubber to the top of the forefoot upper while adding overall comfort. With these new additions, Lacoste was able to lighten the shoe while adding instant comfort. The Gravitate 2 offers plenty of performance in a light weight shoe.
Hear about the newest men's footwear and apparel and specials as soon as they hit.
All email addresses are kept confidential and used solely by Tennis Warehouse for the above purpose.


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Chicago Sun-Times Article- Sparta, Wis., rolls out red carpet for cyclists!
Chicago Sun-Times Article Sparta, Wis., rolls out red carpet for cyclists Published: 04:00 AM Sep 30,2009BY LORI RACKL Travel Editor stayed with us at the B&B! Back in the ?50s, a little boy named Tom would wait in his backyard … Continue reading


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Reef Fanning Sandal
Sorry, this item is sold out!
Looks like you've got more shoe shopping to do - have fun!
Looks like you've got more shoe shopping to do - have fun!
Item # 278591
You'll never go thirsty again with the Fanning Sandal from Reef! This sweet sandal has water friendly upper and a church key hidden under the sole for those days at the beach when you just can't find your extra bottle opener.
- Made by Reef as a tribute to pro-surfer and pro-drinker Mick Fanning
- Water-friendly, synthetic upper
- Contour cushioned footbed with arch support
- 360 degree air pocket in heel for added comfort
- Church key bottle opener attached under the sole
- Printed colorway and translucent rubber sole
- Imported
- View more Men's Reef Shoes
Tell us what you think!
Everyone has an opinion. Here's your chance to share yours! Be the first to write a review of this product and help your fellow shoppers pick the best of the best.


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Safe Online Payments
|Bus Operator
|Last Bus
|Patel Tours And Travels
|Pavan Travels
Gandhinagar to Jamnagar Bus Service
|Number of buses :
|Starting Fare :
Gandhinagar to Jamnagar Bus Distance
|Time taken :
|5 hours 20 mins
|Total operators :
Long journey by bus from gandhinagar to jamnagar is made effortless by redBus, one of the eminent bus ticketing platform fulfilling most of the travel requirements. Numerous operators run their buses in this route creating ample amount of convenience for many people in India. Secured online ticket reservation process and easy booking techniques help every traveler to undergo smooth booking.
If you are also looking for return checkout, please ensure to checkJamnagar to Gandhinagar Bus Tickets.
A number of prominent operators ply buses from gandhinagar to jamnagar ensuring punctuality and safety for its passengers. Major operators offering disparate kinds of bus services are,
Most of the buses pass through various boarding terminals in the route, a few of the many popular points are:
Most of the buses stop at several drop points in the route, a few of the many popular ones are:
Various types of buses serve from Gandhinagar to Jamnagar ensuring safety and comfort for travelers, a few buses services are:
You can now book route tickets from gandhinagar to jamnagar at redBus.in. Apply time to time redBus offers on online bus ticket booking. Make some money and memories too!
push back not working and when I compliant about it they said that it's a fault and we can't do anything. worst experien
superb service with good facility. n also the application of red bus is very effective it gives the lots of discount
Jamnagar is the city located in the state of Gujarat, India. The city lies at a distance of 337 km away from the capital of the state, Gandhinagar and to the south of Gulf of Kutch. There is a village called Moti Khavdi in Jamnagar, where world's largest oil refinery is established. It is established by the largest private company of the world, Reliance Industries. Jamnagar is also known to be the home to an Essar Oil refinery which is situated in the nearby. The city is nicknamed as "Oil city of India".


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Note: This message is displayed if (1) your browser is not standards-compliant or (2) you have you disabled CSS. Read our Policies for more information.
Equestrian/Horse Trails
Indiana provides more than 600 miles of equestrian trails. The Division of Outdoor Recreation compiled data and created the Indiana Trails Inventory. It contains trail information from city, county, state, federal, and not-for-profit organizations.
You can find a number of DNR properties suited for equestrian use. You and your horse can even camp together in any of the 12 campgrounds location on State Parks and Reservoirs and Forestry properties. You can make your reservation by phone 1-866-6CAMP-IN (1-866-622-6746) or go online by clicking here. There are even day use properties for riding your mount. All equestrians must purchase a Horse Tag which entitles one horse access and the use of DNR propertied where horse use is allowed. The Horse tag can be an annual use costing $20 or daily use costing $5. Click here for detailed information regarding how to properly use a horse tag. Remember that your horse or pony must have the paperwork to meet the health requirements determined by the Indiana State Board of Animal Health. Click here for the requirements for out-of-state horses.
No horse or pony? No problem! We have saddle barns with rental horses and ponies, guided trail rides, hay wagon rides and other fun activities are available at seven Indiana State Parks and Reservoirs. All saddle barns are operated by independent contractors. Check out the Indiana State Parks saddlebarn locations here.
Indiana Trail Riders Association, Inc. are dedicated volunteers helping maintain these trail systems and organize special events and cleanup to assist the DNR. If you like to ride, consider joining the efforts of this important partner by contacting them.
The voice for the horse industry in Indiana is the Indiana Horse Council. The mission for the organization is "The Indiana Horse Council, Inc. is a non-profit corporation dedicated to the well-being of the horse industry. The Indiana Horse Council, Inc. protects, promotes and preserves the interest and activities within the Indiana equine industry in areas of education, legislation, promotion and philanthropy."
Don't forget that Indiana's own Hoosier National Forest located in the southern part of the state has trails and campgrounds available to equestrians.


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The Hornady Match Grade New Dimension Bushing Die is designed to provide the ultra precision and match winning performance demanded by serious shooters. The Match Grade Die feature self centering, interchangeable neck sizing bushings, that are held to strict tolerances to provide superior accuracy. Includes a Full-Length Sizing Die. Plastic storage box and two Sure-Loc rings included. Shellholder sold separately.
Technical Information
Material: Steel
Die Types Included:
Match Grade Bushing Neck Sizing Die
Plastic Storage Box
One Sure-Loc Rings
Neck sizing eliminates excessive head space problems and aligns the bullet perfectly with the bore for superior accuracy
Sizing die features precision-polished elliptical expander to reduce friction and case-neck stretch.
Shellholder not included.
Use of Hornady Match Grade Neck and Full Length Dies and Bushings:
Hornady Match Grade dies have a separate, interchangeable neck size bushing (not included with die).
The dimension of the bushing (inside diameter, listed) determines the neck size when the brass is inserted into the die.
Standard dies size to SAAMI minimum specification and this is often not necessary, as a particular rifle, brass type and
chamber may not need minimum dimensions. Less sizing results in less working of the brass.
Using some loaded or dummy cartridges that fit the rifle's chamber without excessive play, measure the diameter of the
case neck. Subtract .001" from that diameter and the result should be a reasonable starting point for the correct bushing
dimension. Select a size that is at that dimension or just under it.
Bushings work in both the neck and full length Match Grade dies. The bushings are available in .002" increments.
The 242, 244, 246 and 248 bushings are for the 223 Remington and 22-250 Remington cartridges.
The 260, 262, 264 and 266 bushings are for the 6mm PPC and 243 Winchester cartridges.
The 332, 334, 336 and 338 bushings are for the 308 Winchester cartridge.
242, product number 421538
244, product number 423176
246, product number 464335
248, product number 493151
260, product number 628274
262, product number 657451
264, product number 666434
266, product number 674238
332, product number 680677
334, product number 686621
336, product number 704429
338, product number 711746
Technical Information
Material: Steel
Die Types Included:
Use of Hornady Match Grade Neck and Full Length Dies and Bushings:
Additional Information


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Low and lightweight but with just enough cushioning underneath, the Brooks PureConnect 2 keeps you close to the road without a bare bones ride.
The PureConnect 2 is the second-most minimal option within Brooks' PureProject line (the most minimal being the PureDrift). The PureConnect 2 is designed to offer runners a close-to-the-ground feel while retaining underfoot protection for high mileage training.
In this update, changes were limited to the upper. Though the new lacing and tongue design took some getting used to for a few testers, we found the burrito wrap style to allow for easy adjustment of midfoot volume. As with the previous version, testers found the arch structure to be on the higher side in this shoe, something lower-arched runners may want to note.
The PureConnect 2 features a fairly soft midsole foam that feels firmer and more responsive when picking up the pace. The low profile design keeps the foot close to the road and offers plenty of feedback and ground feel, while a moderately low heel-to-toe offset promotes a midfoot strike and an efficient stride.
The PureConnect 2 is a versatile option depending on what the runner is looking for. Those seeking a stripped-down trainer will enjoy the PureConnect 2 as an everyday shoe, while others will find its low weight and responsive ride suitable for speed workouts and race day.
"The pods on the outsole feel a little awkward when walking or just standing around. You really have to run in the shoe to experience a smooth ride."
"The holes in the midsole tend to pick up rocks. I'd stick to the roads or very well groomed trails with this shoe."
"I think the new upper offers a subtle improvement to the PureConnect series. Apart from a slightly better midfoot fit, the second version is nearly identical to its predecessor."


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Free Shipping!
Lowest Price Guarantee
The Reebok Pro Edition Goalie Stick features an aspen wood shaft and injected polyurethane foam core paddle and blade construction. The lightweight aspen and foam core paddle/blade design reduces the overall weight, provides additional durability, and reduces vibrations for a pro like feel. The high impact and wear areas of the blade and heel are reinforced to help reduce damage while adding to the blades stiffness.
The Reebok Pro foam core goalie stick delivers top of the line performance, perfect for junior goaltenders playing up to the elite levels of play.
- Model Number: HSGPR
- Heritage: New
- Level of Player: Ideal for the advanced to pro level goaltender
- Stick Handedness:
- Regular = Stick used in the Right hand
- Full Right = Stick used in the Left hand
- Construction:
- Aspen wood core shaft
- Lightweight foam core paddle and blade
- Reduces fatigue
- Improves control
- Shaft:
- Aspen wood core shaft
- Improved strength
- Vibration dampening
- Traditional straight walls with rounded corners
- Paddle:
- Injected Polyurethane foam paddle
- Increases strength
- Reduces shot impact vibrations
- Blade:
- Injected Polyurethane foam blade
- Increases strength
- Reduces shot impact vibrations
- Reinforced heel and blade
- Improves durability
- Grip:
- Smooth painted handle
- Weight:
- 726 grams (Based on a 23" paddle)
- Paddle Sizing Guidelines:
- Reebok Measurement = Universal Measurement
- 23" = 25"
- Universal Measurement is taken from the top of the handle to the first point of contact with the playing surface (heel).


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Welcome to CERF -- The Center for Economic Research on the Family
CERF is a unit of the John E. Walker Department of Economics at Clemson University. CERF's purpose is to produce and stimulate research on the economics of the family. CERF's web page includes a searchable data archive which contains datasets used by scholars in their published research on the economics of the family. The archive currently stores data from papers published by the Journal of Human Resources during the period 2005-2008. You can use the search function to locate data sets based on keywords typically included in a citation, such as the paper's title or author's name.
If you have any questions, comments, or suggestions, please email firstname.lastname@example.com. Thank you for visiting!


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Georgia mortgage rates.
Compare Georgia Home Equity Loan Quotes from lenders that compete for your business. Submit your quick application and receive a home equity loan quote into your mailbox from Georgia lenders for mortgage loans, debt consolidation, or home equity loans. Take advantage of all time low mortgage rates, get Georgia home equity loan quotes and save time and money. So, what are you waiting for? Georgia home equity loan quote from select lenders in the area. We work with hundreds of brokers to facilitate your mortgage quest. Search for Georgia mortgage quotes and save time and money. If you have good credit, bad credit or no credit at all we will find a lender for you. You also can search and get quotes forGeorgia refinance loans so you can lower your mortgage interest rate. Its time to save money for the vacation that you've been waiting for. here is a summary of what you can do on this page: You can get request for Georgia home equity loan quotes, Georgia refinance home equity loan quotes, debt consolidation, cash out refinance, home equity and more...
Today's Mortgage Terms starting with V
VA Loans:Fixed-rate loans guaranteed by the U.S. Department of Veterans Affairs for the purpose of making housing affordable to eligible U.S. veterans.
Variable Rate:Interest rate that changes periodically in relation to a specific index such as treasury bills and the prime rate.
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