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As director of global online and strategic advertising sales for FT.com, the online face of the Financial Times, Jon Slade says he "looks at the 6 billion ad impressions [that FT.com offers] each year and works out which one is worth the most for any particular client who might buy." This activity previously required labor-intensive extraction methods from a multitude of databases and spreadsheets. Slade made the process much faster and vastly more effective after working with Metamarkets, a company that offers a cloud-based, in-memory analytics service called Druid.
"Before, the sales team would send an e-mail to ad operations for an inventory forecast, and it could take a minimum of eight working hours and as long as two business days to get an answer," Slade says. Now, with a direct interface to the data, it takes a mere eight seconds, freeing up the ad operations team to focus on more strategic issues. The parallel processing, in-memory technology, the interface, and many other enhancements led to better business results, including double-digit growth in ad yields and 15 to 20 percent accuracy improvement in the metrics for its ad impression supply.
The technology trends behind FT.com's improvements in advertising operations—more accessible data; faster, less-expensive computing; new software tools; and improved user interfaces—are driving a new era in analytics use at large companies around the world, in which enterprises make decisions with a precision comparable to scientific insight. The new analytics uses a rigorous scientific method, including hypothesis formation and testing, with science-oriented statistical packages and visualization tools. It is spawning business unit "data scientists" who are replacing the centralized analytics units of the past. These trends will accelerate, and business leaders who embrace the new analytics will be able to create cultures of inquiry that lead to better decisions throughout their enterprises. (See Figure 1.)
Figure 1
How better customer analytics capabilities are affecting enterprises
This issue of the Technology Forecast explores the impact of the new analytics and this culture of inquiry. This first article examines the essential ingredients of the new analytics, using several examples. The other articles in this issue focus on the technologies behind these capabilities (see the article, "The art and science of new analytics technology," on page 30) and identify the main elements of a CIO strategic framework for effectively taking advantage of the full range of analytics capabilities (see the article, "How CIOs can build the foundation for a data science culture," on page 58).
Basic computing trends are providing the momentum for a third wave in analytics that PwC calls the new analytics. Processing power and memory keep increasing, the ability to leverage massive parallelization continues to expand in the cloud, and the cost per processed bit keeps falling.
FT.com benefited from all of these trends. Slade needs multiple computer screens on his desk just to keep up. His job requires a deep understanding of the readership and which advertising suits them best. Ad impressions—appearances of ads on web pages—are the currency of high-volume media industry websites. The impressions need to be priced based on the reader segments most likely to see them and click through. Chief executives in France, for example, would be a reader segment FT.com would value highly.
"The trail of data that users create when they look at content on a website like ours is huge," Slade says. "The real challenge has been trying to understand what information is useful to us and what we do about it."
FT.com's analytics capabilities were a challenge, too. "The way that data was held—the demographics data, the behavior data, the pricing, the available inventory—was across lots of different databases and spreadsheets," Slade says. "We needed an almost witchcraft-like algorithm to provide answers to 'How many impressions do I have?' and 'How much should I charge?' It was an extremely labor-intensive process."
FT.com saw a possible solution when it first talked to Metamarkets about an initial concept, which evolved as they collaborated. Using Metamarkets' analytics platform, FT.com could quickly iterate and investigate numerous questions to improve its decision-making capabilities. "Because our technology is optimized for the cloud, we can harness the processing power of tens, hundreds, or thousands of servers depending on our customers' data and their specific needs," states Mike Driscoll, CEO of Metamarkets. "We can ask questions over billions of rows of data in milliseconds. That kind of speed combined with data science and visualization helps business users understand and consume information on top of big data sets."
Decades ago, in the first wave of analytics, small groups of specialists managed computer systems, and even smaller groups of specialists looked for answers in the data. Businesspeople typically needed to ask the specialists to query and analyze the data. As enterprise data grew, collected from enterprise resource planning (ERP) systems and other sources, IT stored the more structured data in warehouses so analysts could assess it in an integrated form. When business units began to ask for reports from collections of data relevant to them, data marts were born, but IT still controlled all the sources.
The second wave of analytics saw variations of centralized top-down data collection, reporting, and analysis. In the 1980s, grassroots decentralization began to counter that trend as the PC era ushered in spreadsheets and other methods that quickly gained widespread use—and often a reputation for misuse. Data warehouses and marts continue to store a wealth of helpful data.
In both waves, the challenge for centralized analytics was to respond to business needs when the business units themselves weren't sure what findings they wanted or clues they were seeking.
The third wave does that by giving access and tools to those who act on the findings. New analytics taps the expertise of the broad business ecosystem to address the lack of responsiveness from central analytics units. (See Figure 2.) Speed, storage, and scale improvements, with the help of cloud co-creation, have made this decentralized analytics possible. The decentralized analytics innovation has evolved faster than the centralized variety, and PwC expects this trend to continue.
Figure 2
The three waves of analytics and the impact of decentralization
"In the middle of looking at some data, you can change your mind about what question you're asking. You need to be able to head toward that new question on the fly," says Jock Mackinlay, director of visual analysis at Tableau Software, one of the vendors of the new visualization front ends for analytics. "No automated system is going to keep up with the stream of human thought."
Big data techniques—including NoSQL1 and in-memory databases, advanced statistical packages (from SPSS and SAS to open source offerings such as R), visualization tools that put interactive graphics in the control of business unit specialists, and more intuitive user interfaces—are crucial to the new analytics. They make it possible for many people in the workforce to do some basic exploration. They allow business unit data scientists to use larger data sets and to iterate more as they test hypotheses, refine questions, and find better answers to business problems.
E. & J. Gallo Winery, one of the world's largest producers and distributors of wines, recognizes the need to precisely identify its customers for two reasons: some local and state regulations mandate restrictions on alcohol distribution, and marketing brands to individuals requires knowing customer preferences.
"The majority of all wine is consumed within four hours and five miles of being purchased, so this makes it critical that we know which products need to be marketed and distributed by specific destination," says Kent Kushar, Gallo's CIO.
Gallo knows exactly how its products move through distributors, but tracking beyond them is less clear. Some distributors are state liquor control boards, which supply the wine products to retail outlets and other end customers. Some sales are through military post exchanges, and in some cases there are restrictions and regulations because they are offshore.
Gallo has a large compliance department to help it manage the regulatory environment in which Gallo products are sold, but Gallo wants to learn more about the customers who eventually buy and consume those products, and to learn from them information to help create new products that localize tastes.
Gallo sometimes cannot obtain point of sales data from retailers to complete the match of what goes out to what is sold. Syndicated data, from sources such as Information Resources, Inc. (IRI), serves as the matching link between distribution and actual consumption. This results in the accumulation of more than 1GB of data each day as source information for compliance and marketing.
Years ago, Gallo's senior management understood that customer analytics would be increasingly important. The company's most recent investments are extensions of what it wanted to do 25 years ago but was limited by availability of data and tools. Since 1998, Gallo IT has been working on advanced data warehouses, analytics tools, and visualization. Gallo was an early adopter of visualization tools and created IT subgroups within brand marketing to leverage the information gathered.
The success of these early efforts has spurred Gallo to invest even more in analytics. "We went from step function growth to logarithmic growth of analytics; we recently reinvested heavily in new appliances, a new system architecture, new ETL [extract, transform, and load] tools, and new ways our SQL calls were written; and we began to coalesce unstructured data with our traditional structured consumer data," says Kushar.
"Recognizing the power of these capabilities has resulted in our taking a 10-year horizon approach to analytics," he adds. "Our successes with analytics to date have changed the way we think about and use analytics."
The result is that Gallo no longer relies on a single instance database, but has created several large purpose-specific databases. "We have also created new service level agreements for our internal customers that give them faster access and more timely analytics and reporting," Kushar says. Internal customers for Gallo IT include supply chain, sales, finance, distribution, and the web presence design team.
Data scientists are nonspecialists who follow a scientific method of iterative and recursive analysis with a practical result in mind. Even without formal training, some business users in finance, marketing, operations, human capital, or other departments already have the skills, experience, and mind-set to be data scientists. Others can be trained. The teaching of the discipline is an obvious new focus for the CIO. (See the article,"How CIOs can build the foundation for a data science culture" on page 58.)
Visualization tools have been especially useful for Ingram Micro, a technology products distributor, which uses them to choose optimal warehouse locations around the globe. Warehouse location is a strategic decision, and Ingram Micro can run many what-if scenarios before it decides. One business result is shorter-term warehouse leases that give Ingram Micro more flexibility as supply chain requirements shift due to cost and time.
"Ensuring we are at the efficient frontier for our distribution is essential in this fast-paced and tight-margin business," says Jonathan Chihorek, vice president of global supply chain systems at Ingram Micro. "Because of the complexity, size, and cost consequences of these warehouse location decisions, we run extensive models of where best to locate our distribution centers at least once a year, and often twice a year."
Modeling has become easier thanks to mixed integer, linear programming optimization tools that crunch large and diverse data sets encompassing many factors. "A major improvement came from the use of fast 64-bit processors and solid-state drives that reduced scenario run times from six to eight hours down to a fraction of that," Chihorek says. "Another breakthrough for us has been improved visualization tools, such as spider and bathtub diagrams that help our analysts choose the efficient frontier curve from a complex array of data sets that otherwise look like lists of numbers."
Analytics tools were once the province of experts. They weren't intuitive, and they took a long time to learn. Those who were able to use them tended to have deep backgrounds in mathematics, statistical analysis, or some scientific discipline. Only companies with dedicated teams of specialists could make use of these tools. Over time, academia and the business software community have collaborated to make analytics tools more user-friendly and more accessible to people who aren't steeped in the mathematical expressions needed to query and get good answers from data.
Products from QlikTech, Tableau Software, and others immerse users in fully graphical environments because most people gain understanding more quickly from visual displays of numbers rather than from tables. "We allow users to get quickly to a graphical view of the data," says Tableau Software's Mackinlay. "To begin with, they're using drag and drop for the fields in the various blended data sources they're working with. The software interprets the drag and drop as algebraic expressions, and that gets compiled into a query database. But users don't need to know all that. They just need to know that they suddenly get to see their data in a visual form."
Tableau Software itself is a prime example of how these tools are changing the enterprise. "Inside Tableau we use Tableau everywhere, from the receptionist who's keeping track of conference room utilization to the salespeople who are monitoring their pipelines," Mackinlay says.
These tools are also enabling more finance, marketing, and operational executives to become data scientists, because they help them navigate the data thickets.
The huge quantities of data in the cloud and the availability of enormous low-cost processing power can help enterprises analyze various business problems—including efforts to understand customers better, especially through social media. These external clouds augment data that business units already have direct access to internally.
Ingram Micro uses large, diverse data sets for warehouse location modeling, Chihorek says. Among them: size, weight, and other physical attributes of products; geographic patterns of consumers and anticipated demand for product categories; inbound and outbound transportation hubs, lead times, and costs; warehouse lease and operating costs, including utilities; and labor costs—to name a few.
Social media can also augment internal data for enterprises willing to learn how to use it. Some companies ignore social media because so much of the conversation seems trivial, but they miss opportunities.
Consider a North American apparel maker that was repositioning a brand of shoes and boots. The manufacturer was mining conventional business data for insights about brand status, but it had not conducted any significant analysis of social media conversations about its products, according to Josée Latendresse, who runs Latendresse Groupe Conseil, which was advising the company on its repositioning effort. "We were neglecting the wealth of information that we could find via social media," she says.
To expand the analysis, Latendresse brought in technology and expertise from Nexalogy Environics, a company that analyzes the interest graph implied in online conversations—that is, the connections between people, places, and things. (See "Transforming collaboration with social tools," Technology Forecast 2011, Issue 3, for more on interest graphs.) Nexalogy Environics studied millions of correlations in the interest graph and selected fewer than 1,000 relevant conversations from 90,000 that mentioned the products. In the process, Nexalogy Environics substantially increased the "signal" and reduced the "noise" in the social media about the manufacturer. (See Figure 3.)
Figure 3
Improving the signal-to-noise ratio in social media monitoring
What Nexalogy Environics discovered suggested the next step for the brand repositioning. "The company wasn't marketing to people who were blogging about its stuff," says Claude Théoret, president of Nexalogy Environics. The shoes and boots were designed for specific industrial purposes, but the blogging influencers noted their fashion appeal and their utility when riding off-road on all-terrain vehicles and in other recreational settings. "That's a whole market segment the company hadn't discovered."
Latendresse used the analysis to help the company expand and refine its intelligence process more generally. "The key step," she says, "is to define the questions that you want to have answered. You will definitely be surprised, because the system will reveal customer attitudes you didn't anticipate."
Following the social media analysis (SMA), Latendresse saw the retailer and its user focus groups in a new light. The analysis "had more complete results than the focus groups did," she says. "You could use the focus groups afterward to validate the information evident in the SMA." The revised intelligence development process now places focus groups closer to the end of the cycle. (See Figure 4.)
Figure 4
Adding social media analysis techniques suggests other changes to the BI process
Third parties such as Nexalogy Environics are among the first to take advantage of cloud analytics. Enterprises like the apparel maker may have good data collection methods but have overlooked opportunities to mine data in the cloud, especially social media. As cloud capabilities evolve, enterprises are learning to conduct more iteration, to question more assumptions, and to discover what else they can learn from data they already have.
One way to start with new analytics is to rally the workforce around a single core metric, especially when that core metric is informed by other metrics generated with the help of effective modeling. The core metric and the model that helps everyone understand it can steep the culture in the language, methods, and tools around the process of obtaining that goal.
A telecom provider illustrates the point. The carrier was concerned about big peaks in churn—customers moving to another carrier—but hadn't methodically mined the whole range of its call detail records to understand the issue. Big data analysis methods made a large-scale, iterative analysis possible. The carrier partnered with Dataspora, a consulting firm run by Driscoll before he founded Metamarkets. (See Figure 5.)2
Figure 5
The benefits of big data analytics: A carrier example
"We analyzed 14 billion call data records," Driscoll recalls, "and built a high-frequency call graph of customers who were calling each other. We found that if two subscribers who were friends spoke more than once for more than two minutes in a given month and the first subscriber cancelled their contract in October, then the second subscriber became 500 percent more likely to cancel their contract in November."
Data mining on that scale required distributed computing across hundreds of servers and repeated hypothesis testing. The carrier assumed that dropped calls might be one reason why clusters of subscribers were cancelling contracts, but the Dataspora analysis disproved that notion, finding no correlation between dropped calls and cancellation.
"There were a few steps we took. One was to get access to all the data and next do some engineering to build a social graph and other features that might be meaningful, but we also disproved some other hypotheses," Driscoll says. Watching what people actually did confirmed that circles of friends were cancelling in waves, which led to the peaks in churn. Intense focus on the key metric illustrated to the carrier and its workforce the power of new analytics.
The more pervasive the online environment, the more common the sharing of information becomes. Whether an enterprise is a gaming or an e-commerce company that can instrument its own digital environment, or a smart grid utility that generates, slices, dices, and shares energy consumption analytics for its customers and partners, better analytics are going direct to the customer as well as other stakeholders. And they're being embedded where users can more easily find them.
For example, energy utilities preparing for the smart grid are starting to invite the help of customers by putting better data and more broadly shared operational and customer analytics at the center of a co-created energy efficiency collaboration.
Some of the data in the E. & J. Gallo Winery information architecture is for production and quality control, not just customer analytics. More recently, Gallo has adopted complex event processing methods on the source information, so it can look at successes and failures early in its manufacturing execution system, sales order management, and the accounting system that front ends the general ledger.
Information and information flow are the lifeblood of Gallo, but it is clearly a team effort to make the best use of the information. In this team:
Mining the information for patterns and insights in specific situations requires the team. A key goal is what Gallo refers to as demand sensing—to determine the stimulus that creates demand by brand and by product. This is not just a computer task, but is heavily based on human intervention to determine what the data reveal (for underlying trends of specific brands by location), or to conduct R&D in a test market, or to listen to the web platforms.
These insights inform a specific design for "smart shelving," which is the placement of products by geography and location within the store. Gallo offers a virtual wine shelf design schematic to retailers, which helps the retailer design the exact details of how wine will be displayed—by brand, by type, and by price. Gallo's wine shelf design schematic will help the retailer optimize sales, not just for Gallo brands but for all wine offerings.
Before Gallo's wine shelf design schematic, wine sales were not a major source of retail profits for grocery stores, but now they are the first or second highest profit generators in those stores. "Because of information models such as the wine shelf design schematic, Gallo has been the wine category captain for some grocery stores for 11 years in a row so far," says Kent Kushar, CIO of Gallo.
Saul Zambrano, senior director of customer energy solutions at Pacific Gas & Electric (PG&E), an early installer of smart meters, points out that policymakers are encouraging more third-party access to the usage data from the meters. "One of the big policy pushes at the regulatory level is to create platforms where third parties can—assuming all privacy guidelines are met—access this data to build business models they can drive into the marketplace," says Zambrano. "Grid management and energy management will be supplied by both the utilities and third parties."
Zambrano emphasizes the importance of customer participation to the energy efficiency push. The issue he raises is the extent to which blended operational and customer data can benefit the larger ecosystem, by involving millions of residential and business customers. "Through the power of information and presentation, you can start to show customers different ways that they can become stewards of energy," he says.
As a highly regulated business, the utility industry has many obstacles to overcome to get to the point where smart grids begin to reach their potential, but the vision is clear:
This new kind of data sharing could be a chance to stimulate an energy efficiency competition that's never existed between homeowners and between business property owners. It is also an example of how broadening access to new analytics can help create a culture of inquiry throughout the extended enterprise.
This article has explored how enterprises are embracing the big data, tools, and science of new analytics along a path that can lead them to a broader culture of inquiry, in which improved visualization and user interfaces make it possible to spread ad hoc analytics capabilities to every user role. This culture of inquiry appears likely to become the age of the data scientists—workers who combine a creative ability to generate useful hypotheses with the savvy to simulate and model a business as it's changing.
It's logical that utilities are instrumenting their environments as a step toward smart grids. The data they're generating can be overwhelming, but that data will also enable the analytics needed to reduce energy consumption to meet efficiency and environmental goals. It's also logical that enterprises are starting to hunt for more effective ways to filter social media conversations, as apparel makers have found. The return on investment for finding a new market segment can be the difference between long-term viability and stagnation or worse.
Tackling the new kinds of data being generated is not the only analytics task ahead. Like the technology distributor, enterprises in all industries have concerns about scaling the analytics for data they're accustomed to having and now have more. Publishers can serve readers better and optimize ad sales revenue by tuning their engines for timing, pricing, and pinpointing ad campaigns. Telecom carriers can mine all customer data more effectively to be able to reduce the expense of churn and improve margins.
What all of these examples suggest is a greater need to immerse the extended workforce—employees, partners, and customers—in the data and analytical methods they need. Without a view into everyday customer behavior, there's no leverage for employees to influence company direction when markets shift and there are no insights into improving customer satisfaction. Computing speed, storage, and scale make those insights possible, and it is up to management to take advantage of what is becoming a co-creative work environment in all industries—to create a culture of inquiry.
Of course, managing culture change is a much bigger challenge than simply rolling out more powerful analytics software. It is best to have several starting points and to continue to find ways to emphasize the value of analytics in new scenarios. One way to raise awareness about the power of new analytics comes from articulating the results in a visual form that everyone can understand. Another is to enable the broader workforce to work with the data themselves and to ask them to develop and share the results of their own analyses. Still another approach would be to designate, train, and compensate the more enthusiastic users in all units—finance, product groups, supply chain, human resources, and so forth—as data scientists. Table 1 presents examples of approaches to fostering a culture of inquiry.
Table 1
Key elements of a culture of inquiry
The arc of all the trends explored in this article is leading enterprises toward establishing these cultures of inquiry, in which decisions can be informed by an analytical precision comparable to scientific insight. New market opportunities, an energized workforce with a stake in helping to achieve a better understanding of customer needs, and reduced risk are just some of the benefits of a culture of inquiry. Enterprises that understand the trends described here and capitalize on them will be able to improve how they attract and retain customers.
1 See "Making sense of Big Data," Technology Forecast 2010, Issue 3, http://www.pwc.com/us/en/technology-forecast/2010/issue3/index.jhtml, for more information on Hadoop and other NoSQL databases.
2 For more best practices on methods to address churn, see Curing customer churn, PwC white paper, http://www.pwc.com/us/en/increasing-it-effectiveness/publications/curing-customer-churn.jhtml, accessed April 5, 2012.


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subset: commoncrawl


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Summer is drawing to its end but the temperature is not going to dip in Clint City. Miss Stella will have to her crown to another Lady. Discover all candidates and vote for the one you prefer on our Facebook page. With Oraya, Sheryl, Kalindra and Ivy, this year will be highly competitive.1st phase: From September 17 to October 1, elect the 7 most beautiful candidates on your Facebook page. You will be able to vote for 7 groups of 5 candidates.2nd phase: From October 3 to 12, vote for the winners of each group in the previous phase.
What if I dont have a Facebook page does that mean I cant vote
You can only vote at facebook, horrible.....


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After day one we are left once again with Greg Anderson being taken to jail after refusing to testify. This is has been his means of action since day one. You have to wonder why the guy refuses to testify against his former client. Does he truly believe Bonds is innocent? Or does he believe that Bonds really is that naive that he didn't know that Anderson was feeding him Steroids so he's paying the price himself with Jail Time?
This whole thing has been put off for the past 3 years and just about everyone not involves with the trial has long forgotten about this gray area in Baseball history.
Here we have the All Time leader in Home-Runs (Not the Home Run King by mass opinion), the most walked player of all time, the most intentionally walked batter all time, and arguably the most feared batter to face. Well into his 40's he was still getting 4-balled. But with his age also went his once Golden Gloved arm as did his 300+ steals knees.
After effects of taking steroids is bone deterioration. This could be a very good reason as to why his body broke down how it did. Does anyone happen to remember the Skinny Barry Bonds back from his first few years in the league when he was a Pirate? He must have been somewhere between 170 and 180lbs. What happened to that skinny dude with the lanky legs? What we have now is a soft spoken monstrous looking Barry Bonds who in my opinion did indeed take Steroids knowingly.
And even though I stand by my opinion, somewhere deep in the back of my mind I'm desperately hoping that he gets away scott free of any type of jail time or anything at all.
He's well on his way to having his own time period named after him. The Barry Bonds Era: When Steroids Ruled The Sport.
And dammit I hate that this has happened. We already have Pete Rose, the All Time leader in base hits, barred from the game because he bet on the sport while still involved. I'm one of those people who think he should get his chance at the Hall Of Fame. How wrong is it that the All Time Leader in Major League hits is not in the Hall Of Fame and is banned from the game altogether, when he played the game the right way, clean all the way, Charlie Hustle, 110% All Day, Every Day.
Baseball is slowly losing it's mass appeal to the world. The Sammy Sosa's, The Mark Mcguire's, the Barry Bonds', there won't be anymore of these guy coming around. They were the last of their kind. Those who appealed to everyone, no one wanted to miss their at bats, the whole world looked in as Sammy Sosa and Mark Mcguire dueled it out to beat the Record. It was the most exciting thing to watch, and it was a damn good show.
And everyone, and I mean, EVERYONE, watched Barry Bonds's 756th Homerun sail over the railing in San Fransisco. We're never going to see players like these every again, and it's sad that we were given them thanks to a drug. But I really don't care about how they did it, I enjoyed it. And that's what the sport is about. Having fun playing the game you grew up watching your own idols playing.
I fear that if all goes wrong that the sport will forever be tainted by this little glitch in the system. That the clean players will even be questioned and the era as a whole be put to shame whether or not teams were playing fair or not.
I am desperately counting down the days for the New Season to begin, because all this talk about everything negative that Baseball presents is depressing. I can't wait to smell that freshly cut green grass and to hear the Fighter Jets to break to sound barrier in recognition of the new Season.
So Cheers, to a new Season. Let's all hope that our teams do their best and have a great year.


text: What Car Brand Would You Bring Back From The Dead?Jason Torchinsky6/18/14 11:34amFiled to: Question of the Day5795EditPromoteShare to KinjaToggle Conversation toolsGo to permalink Let's perform a little thought experiment: you're a mad scientist, and have developed a lightning-powered system to re-animate dead car brands. They all said you were crazy at the institute, but you'll show them! So, which dead car brand are you going to send your hunchback'd assistant to dig up? Advertisement There's a whole bunch to choose from here: Pontiac, Saab, Humber, Sunbeam, Wanderer, Saturn, Diamler, Stutz, Studebaker, Rambler — we could go on and on. Try and think about which ones could actually still be viable. For example, I suspect that Saab would have a much better shot coming back to the US than, say, Mercer, because one people generally remember fairly well, and the other has a good reputation among the residents of graveyards.So! Who's it going to be?Reply579 repliesLeave a reply


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How the Leafs got Kessel away from Chara in Game 2
Cam Charron
May 05 2013 12:00PM
Suffice to say, a major difference between regular season games and playoff games is that coaches stick more to matches in the playoffs. Phil Kessel played less than two minutes in the first game against defencemen other than Zdeno Chara, and if you consult the graph after the jump, you'll see exactly what I'm talking about. Huge difference between Chara v. Kessel in Game 1 of the series and Chara v. Kessel in the two regular season games.
In Game 2 however, Randy Carlyle worked his bench to maximize the number of shifts Kessel could play away from Chara, and Kessel scored his first five-on-five goal ever against the Bruins on one of them.
Coincidence? Probably, but that was one of the bigger Leafs goals in the last decade.
Chara v Kessel
Randy Carlyle talked in the post-game just how stingy the Bruins are with their matchups. Chara saw a lot of minutes against Alex Ovechkin last playoffs and not much of a change this time around. Julien isn't extraordinarily stingy about his forward lines: he wants Patrice Bergeron out for big faceoffs, usually in the defensive end, and tends to avoid paying too much attention to the forward matches, but Chara on the top forward is a given:
One reason why is that Zdeno Chara is really, really good, but another is that after the top pair, the Bruins are pretty weak on defence. The Leafs were able to exploit that last night. Dennis Seidenberg was to the Bruins in Game 2 what Mike Kostka was to the Maple Leafs in Game 1. This doesn't mean Seidenberg is a bad defencemen who needs to be sent down immediately, but he had a rough game, looking bleak on both the Kessel and James van Riemsdyk goals.
He was moved off the Chara pairing, presumably so that the Bruins' would have something resembling a second pair with Andrew Ference suspended. Having Adam McQuaid, a tough third-pairing guy, in the top four really changes the dynamic because he's slower and doesn't have the offensive instincts of Seidenberg (Chara talked in the Bruins post-game about the strength of the Bruins' D being their ability to move the puck forward as a five-man unit. This team uses their points a lot when they're in the offensive zone).
To the Leafs' credit, they beat up on the Bruins' defensive depth last night. The scoring chances were 16-10 for Toronto at five-on-five and Chara was +5/-8, but six of the Leafs' chances were immediate rebound opportunities that aren't normally available if Tuukka Rask is on his game.
So discount those opportunities and it's 10-10: Chara was a +1, McQuaid a +1, Seidenberg was a minus-3 and Johnny Boychuk was a minus-5. Kessel was a +4 total, but he was in on four of the six "rebound" sequences (for the record, I'm counting the first chance in these) so that works out to even.
Who were those chances against?
9:13 1st period - 42-81-19 vs. 44-55
7:16 2nd period - 43-81-48 vs. 33-54
19:07 3rd period - 43-81-48 vs. 44-55
17:07 3rd period - 42-81-19 vs. 33-55
And the ones against Kessel?
1:40 1st period - 42-81-21 vs. 33-55
3:04 2nd period - 42-81-19 vs. 33-54
3:50 3rd period - 42-19-81 vs. 27-33
3:36 3rd period - 42-19-81 vs. 27-33
Though those two last chances are close together, they don't qualify as "immediate rebounds" since the Leafs had three chances to clear (Chara had a huge hit on Tyler Bozak during the sequence). But you're seeing that Kessel did some damage against Seidenberg in those few shifts he spent away from Chara. Minus-2 against Zdeno, +2 against others.
The first non-Chara chance was a play created entirely by Tyler Bozak. But the second one was Kessel's goal, without Chara on the ice. How did Randy Carlyle do it?
No. 1 - The quick shift
Right at the start of the game, it became clear that the Leafs were taking a "screw the scoring depth, we're going to have our top guys do it" approach. Clarke MacArthur was scratched and Kessel after the opening faceoff immediately went over the boards and was replaced by Matt Frattin who got a big promotion after being a healthy scratch in Game 1.
While some around the team had quietly grumbled about having a two-day break following a disappointing loss in Game 1, it's clear that Carlyle and his coaching staff made the most of the extra time off.
They communicated the line shuffling game plan to the players during two days of practice at Boston University and made sure everyone was ready to execute when the puck dropped. With all of the extra in-game juggling — Kessel and Frattin frequently alternated between units — it was important for everyone to be engaged during the game.
I looked through the shift chart and counted four "quick shift" attempts by Carlyle. That would be what you saw off the opening faceoff, where the Leafs would bait Julien into sending out Chara for a shift against Tyler Bozak, Joffrey Lupul and Matt Frattin by replacing Kessel with Frattin immediately after the faceoff.
Side-note, I asked Todd McLellan after Game 1 of the Canucks and Sharks series how he was able to get Marc-Edouard Vlasic against Henrik and Daniel Sedin so much and he said he was easier to change a defensive pairing because you can do that on a transition play. Since much of the Leafs' attack on the first line lies in the transition offence, I'm not surprised this didn't work.
Neither of those quick shift attempts fooled Julien however, and he was able to quickly substitute Chara and none of Kessel's ensuing shifts were Chara-less. They weren't entirely without purpose though...
No. 2 - Ultimately, it's the execution
Forechecking is a verb, not a noun, so says an uncle of mine who used to play D in the QMJHL and had a season and a half in the pros after a failed try-out with the Leafs. (Side-note, he scored two goals in an intra-squad game at Maple Leafs training camp one year. A family joke is that they went with some guy named Salming).
What the quick shifting did do was keep Chara vigilant, knowing that at any opportunity, Kessel *could* come over the boards. The Bruins have an advantage at the TD Garden with the benches in the first and third period on his side of the ice. The shift at the start of the third period I'm wondering if it was game planned at all: the Leafs dumped the puck in twice against Chara on Chara's side of the ice:
Matt Frattin is good at forechecking. He's a speedy guy who knows that if he isn't coming back to the bench at the end of every shift needing to puke, he'll probably go back down to the minors because he isn't particularly talented. but he's good on this Leafs team and the Leafs got two entries on Chara's side before he was able to go off the ice, meaning the Leafs' improvised "1A" line of Bozak-Lupul-Frattin got some offensive zone time pressuring Chara down low and wearing him out for a few seconds. I'm not sure if it was in the Leafs' gameplan to overload one side, but they drew Chara into the corner and Frattin made Chara work physically to get the puck out of the zone:
Transition the other way, the Leafs change on the fly, as do the Bruins, bringing on Seidenberg and Boychuk. The Leafs get Kessel, Nazem Kadri and Ryan Hamilton. The rest is, well, history.
he'll probably go back down to the minors because he isn't particularly talented" Is this you being snarky or sarcastic? Advanced stats is like quantum physics to me, who am I kidding its like simple physics to me, but I don't understand how you can say Fratten is not talented? He's fast, he's strong on his skates and he scores goals, how is that not talented? Advanced stats can't tell you if a player is playing through an injury, or if his confidence is shot because he plays a few bad games after a knee scope and gets banished to the press box. 13 points +6 in 25 games most of that coming before he re-injured his knee, I know those aren't advanced stats but I think they count the goals at the end of the game, don't they? Like his 3 game winners all at 13 minutes a game. I hope you were being snarky and I just misread that. I read on these sites how Kadri was washed up last yr, "just look at these stats" but there was more going on than just cold numbers, I think he proved that this year, no?
May 05 2013, 02:26PM
Because his past shooting percentage (and reputation quite frankly) is incredibly unsustainable.


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Daniel Pett, Portable Antiquities and Treasure, British Museum
The 29 July marks the first Day of Archaeology, an online social media experiment that coincides with the Council for British Archaeology's Festival of Archaeology (an annual event, this year running from the 16-31 July).
The idea for this project came from a conversation between two PhD students, Matthew Law (Cardiff University) and Lorna Richardson (University College London), and builds upon a successful project called Day of Humanities, which documented the daily work of people working in a field now known as 'Digital Humanities'.
So what is happening?
The idea is very simple, over 350 archaeologists from around the world have signed up to document their working day via the use of social media. They will be submitting blog posts, photographs, video footage or a combination of these to demonstrate to anyone interested how varied the archaeological profession is. All these submissions will be moderated and released through the project's website and disseminated through different social media networks – for example, on Flickr, Facebook, and Twitter (the hashtag for the project is #dayofarch). Some project members will also be making use of the latest entrant to the social media fray, Google+, and will be using a 'hangout', to promote archaeology digitally (details for this will be published later).
The project now has expressions of interest from people working on excavation in Belize, scientists working in laboratories, archaeologists talking about how cuts have affected their work, community archaeologists leading workshops and museum educators teaching the next generation about the magic of archaeology. The very first post to be published, at 00:01 on the 29 July, will be from Maev Kennedy, who writes about archaeology – among other things – for the Guardian newspaper, about why she is in awe of archaeology.
Once complete, the experiment will form part of Lorna's PhD research and will also be written up for academic publication and be used as a model for public engagement at this year's Theoretical Archaeological Group conference in Birmingham.
So if you are an archaeologist, or have been, or you are even becoming one, there's still time to sign up. Send the project team an email at firstname.lastname@example.com or find out more by visiting the website.
Filed under: Archaeology, Portable Antiquities and Treasure, Day of Archaeology, Portable Antiquities Scheme, Social Media


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Red Chili Durango
Red Chile Durango $89
One star
Red Chili's price-point is built for comfort and durability. As expected, however, they didn't perform as well as the spendier models by Red Chili. While the Durango is a good choice for the frugal who want an all-around performer, and who only occasionally climb, I would not recommend these to anyone who plans to climb harder than 5.10. The barebones shoe doesn't perform well on harder routes and is almost useless on angles steeper than 30 degrees overhanging. It is a fair shoes for gyms and guides looking for a durable rig for clients and students.
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|Governance and Policies
The PCD Foundation's Board of Directors is responsible for ensuring proper management of finances, operations and grantmaking programs to advance its mission and goals. The board sets the strategic direction and oversees its governance as set forth in a set of documents, charters and policies. As a charity, the board believes that the PCDF is accountable to our donors, volunteers, PCD patients and caregivers, and to the general public. Accordingly, we provide information in this section about the PCDF's governance structure and the policies that govern its operations and program activities.
Board of Directors: Code of Ethics and Guiding Principles
Code of Ethics
Every member of the Board of Directors of the PCDF has an obligation to abide by the legal, ethical and moral standards set forth below:
Guiding Principles
The PCDF is committed to operating and delivering its programs in a manner that reflects the following guiding principles:
Board of Directors: Responsibilities and Support Requirements
The PCDF Board is committed to the following responsibilities and support requirements:


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Try Microsoft Edge, a fast and secure browser that's designed for Windows 10 Get started
Double Fine Productions
Publisher: Warner Bros. Interactive Entertainment
Genre: Family/Adventure
Release Date: 2012
Join Cookie Monster, Elmo and other Sesame Street characters as they explore a living storybook titled "Once Upon a Monster."
In this uplifting and whimsical family adventure game, kids and parents will meet zany new monster friends as they help them solve problems, forge friendships, and learn important life lessons along the way. Exclusively on Kinect for Xbox 360.


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Access your Emirates Skywards or Business Rewards account
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DUBAI, U.A.E., 10th November 2012: The Emirates marquee topped off a week of Irish fun and festivity with an incredible closing party on Emirates Stakes Day, marking a fantastic end to the week that was. Emirates has been a title sponsor of Emirates Stakes Day since 1998 and is proud to play such an integral on going role in what is a wonderful day for the whole family.
Emirates Stakes Day Fashions on the Field took place in the afternoon, judged by 2012 Emirates Stakes Day Fashions on the Field Family Ambassadors Simone Callahan and her children, Brooke, Jackson and Summer Warne.
The $1,005,000 Group One Emirates Stakes race was won in impressive fashion by Happy Trails, ridden by Damien Oliver, with the Steven Arnold-ridden Launay landing out the last race of the Carnival week in the Emirates Airline Handicap.
"This year's Irish-themed marquee has provided the perfect way for us to promote the unique splendours of Dublin and Ireland to our Australian customers," said Boutros Boutros, Emirates' Divisional Senior Vice President Corporate Communications.
"This has been an exciting year for Emirates; in addition to our newly announced partnership with Qantas, we have launched flights from Adelaide and will soon offer a third daily service to Perth. These new services will see Emirates operating 84 flights a week from Australia," said Mr Boutros.
Special guests of the Irish themed Emirates marquee on Emirates Stakes Day included, Charlotte Dawson, Kris Smith, Simon Callahan, Rhiannon Fish, Samara Weaving, Lincoln Younes, Charles Cottier, Melanie Vallejo, Dale Thomas, Jarryd Roughead and Irish Rose of Tralee, Claire Lynch.
Emirates Stakes Day saw the premier birdcage marquee put on a classic celebration of Irish food, drink and entertainment, before closing the doors to Trinity College for the season.
Watch the Emirates marquee updates on you tube - http://youtu.be/F478YoiiGJM
Photographs will be uploaded to Emirates' media download portal throughout the day for easy access – so keep an eye out for key shots: http://emiratesmarquee.photoshelter.com password 'emirates'.
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First Aid & Liniments
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The Co-Flex Bandage Wrap is a non-irritating pressure bandage. Wraps easily, is light, comfortable and allows skin to breathe. Bandage sticks to itself and not to hair making it easy to wrap and easy to remove.
Power Flex Elastic Bandages are a staple in every equine first aid kit. These cohesive bandages tear by hand for easy on, then stick only to themselves for a secure fit. Resist water, sweat, shredding and abrasions. 4" x 5 yards.
A staple in all tack trunks and tack rooms, Vetrap™ holds bandages in place and can be used for support. Vetrap won't absorb moisture.
Made with Microban® antimicrobial technology, the Corona® Pure-Flex™ Flexible Cohesive Bandage offers added protection against bacteria. This cohesive wrap tears by hand during application to eliminate the need for scissors.
The Standard Twitch for horseshas chain end that fits most horses.
The Animalintex® Poultice from 3M® treats wounds, abscesses, inflammation, skin disorders and hoof conditions. Works hot or cold as an antiseptic dry dressing. Contains one 8" x 16" poultice pad made of 100% cotton wool.
The One Man Twitch is designed to be used by just one person. Made of aluminim, this twitch is a humane method of restraining a horse.
Bag Balm® is a protective ointment that contains lanolin. It spreads easily and stays on your horse to soothe cuts, scratches, skin irritations and abrasions. Bag Balm can also be used to soften hardened, dry, pinched or contracted hooves. 8 oz.
- Lanolin-rich antiseptic treats cuts, scratches, scrapes, saddle sores, rope burn, wind and sun-burned muzzles.
- Helps maintain proper moisture balance during the healing process, which increases your horse's comfort.
The active ingredient in Fura-Zone is Nitrofurazone, which helps prevent and treat surface bacteria. Apply to wounds and skin abrasions on horses. Washes off easily. 1 lb.
Made of long-wearing fleece, these flexible and soft Polo Wraps conform to your horse's legs and secure with hook-and-loop closures. Available in an array of classic colors. Set of four wraps.
ELASTIKON® Elastic Tape is designed to use for pressure dressings that require elasticity. Made of elasticized cotton cloth with a rubber based adhesive backing, Elastikon conforms areas of the horse that are difficult to bandage, allows skin to breathe and lets moisture escape. 4" wide x 5 yards long when stretched.
Latex Gloves rated "excellent" for barrier protection, strength, durability and elasticity come in handy for many uses. These gloves have powder inside and are resistant to punctures and chemicals. Box of 100.
Absorbine® liniment in an easy to use gel. A warm soothing treatment for temporary muscular soreness caused by overexertion, minor injuries, or arthritis. This spearmint-scented gel contains natural botanical extracts that help reduce swelling and speed natural recovery.
Vetrolin® Liniment for horses can be used for the relief of minor stiffness, soreness and inflammation. An invigorating, aromatic liniment with a hint of green soap and five essential oils.
Designed specifically for horses, Equi-Tape® is elastic kinesiology tape for the rehabilitation of equine injuries, injury prevention and training. Equi-Tape may treat a variety of equine conditions and helps support joints and muscles while allowing for full range of motion. Non-medicated, latex-free Equi-Tape stays on in all weather and temperatures.
Absorbine® Fungasol® Ointment helps treat rain rot, girth itch, dew poisoning, tail rubbing and wounds on horses. Made with tea tree oil, Fungasol features Biopolysan® Booster, which is derived from coconuts and proven to increase effectiveness of the formula.
Absorbine® Botanicals™ Herbal Liniment Massage Foam is neat and easy to use—a great way to reward your horse after a ride. This aromatic, drip-free liniment massage foam with essential oils and herbs soothes sore muscles and tendons and eases stiffness as it cools and conditions.
For use in healthy horses as an aid in the prevention of strangles caused by Streptococcus equi infection. Single dose is delivered in a prefilled syringe with needle for your convenience.
Dosage: Inject 1 mL intramuscularly (IM) and repeat twice at three weeks intervals. Revaccinate annually and prior to anticipated exposure.
Deep Heat™ Gel Packs by Ice Horse® fit all Ice Horse wraps to provide soothing therapeutic heat to stiff or sore areas. Deep Heat packs help promote muscle relaxation and increase blood flow through tissue. The packs attach to the wraps with VELCRO® brand fasteners.
In soft and thick washable fleece, these Léttia® Argyle Polo Wraps make your horse's leg protection both beautiful and comfortable. Offered in extra-long and extra-wide sizing at 3 yards x 5".
Your Thoroughbred pride is on display when you use these OTTB® Polo Wraps. Plush, long-lasting fleece conforms to your horse's legs and stays secure with hook-and-loop. 5"W x 9'L. Set/4.
An invigorating rub, Bigeloil® helps reduce swelling and soreness in horses with fatigue and muscle strain. Bigeloil can be diluted for use as a body wash or brace. Antiseptic and antibacterial properties can help keep skin healthy. Qt.
Biozide® Gel clings to wounds, incisions and topical infections such as rain rot to create a healing environment. Biozide is easy to apply with no rinsing or washing required. It doesn't irritate or stain and can be used with or without bandages. 20 oz.
Drawing Salve can be applied to treat hoof abscesses and ailments and to help aid superficial wounds, cuts and abrasions. 14 ounces.
Vac's Polo Bandages are guaranteed for best performance. With over 30 years experience, Vac's represents quality. These polos will last over multiple uses and washings and are available in a wide variety of colors. Set/4.
Extra-Long Stable Bandages are a must for every barn. Great for standing or shipping wraps. Made in the USA. Set/4.
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Vetericyn® Opthalmic Gel is formulated to relieve irritated, stinging or itchy eyes caused by pollutants and foreign material. Steroid- and antibiotic-free, Vetericyn eye gel kills bacteria in 30 seconds and is intended for use on eyes with intact corneas. 3 oz.
Dover's No Bows Wraps are used in the biggest show stables. Soft, plush exterior with foam interlining for absolute comfort and wearability.
Absorbine® Botanicals™ Herbal Liniment Body Rinse cools and refreshes your horse after exercise. Made with natural herbs and essential oils, this economical, concentrated liniment also contains aloe vera to cool and condition and arnica to relieve stiffness. 8.5 oz makes 24 gallons.
These Quilted Leg Wraps provide lasting comfort and resist wear. A must have essential for any stable. 16" x 30". Set/4.
Professional's Choice® Polo Wraps are made of high-quality, double-sided, short pile fleece with the right amount of stretch for easy wrapping. Fun and functional! Set of 4.
Ease your horse's strains, sprains, tendon injuries, bucked shins and more with the COLDFLEX® compression wrap. This gel-imbedded wrap evaporates water to provide moist, penetrating, cooling action and pull heat from deep within. This reusable cold wrap helps reduce or prevent swelling, too.
The EZ Ice Hoof/Founder Pack is a simple way to apply cold therapy to a hoof that is affected by laminitis/founder. A great alternative to ice buckets that can be difficult to use as well as a bit too cold, the EZ ICE straps on to the hoof and provides an appropriate level of cold therapy. Great for all barns to have on hand.
Baker® Polo Wraps are a must-have for your Baker Plaid Collection. They're made of high-quality, flexible fleece with sturdy hook-and-loop closures.
Add a pop of color to your ride with these Léttia Ice Polo Wraps! In vibrant colors that match Léttia Ice saddle pads. 4/pkg.
An important part of any horse first aid kit, Betadine® Surgical Scrub is a microbicidal, sudsing cleanser that quickly kills most bacteria, fungi, viruses and protozoa. This surgical scrub includes detergents to remove germs from skin; it should be washed off wounds to allow proper healing. 32 oz.
By promoting the formation of new collagen, Well-Horse, by Equine Organics, is designed to regenerate tissue on wounds and also kill on contact fungal and bacterial micro-agents. For external use. 4 oz paint.
KRUDZAPPER helps treat a wide range of skin problems, wounds and related conditions in animals, including ringworm, fungus, rain rot, cracked heels, florida sores, warts, summer sores, dew poisoning, tick sores and more. Uniquely-formulated, patent pending KRUDZAPPER dresses wounds and proud flesh and encourages hair re-growth.
Uptite® Poultice provides fast-acting relief from heat, swelling and soreness. Great when used after a workout to prevent heaviness or edema in a horse's legs. 2 gallon size.
That Blue Stuff is a broad spectrum antimicrobial and antifungal lotion that helps heal wounds and treats rain rot, scratches and other skin conditions. This fast-acting lotion stays in place as it helps clear up chafing, sores and skin infections. No need to rinse off, just apply everyday to eliminate the infection. 16 oz.
Bigeloil® Quilted Poultice Leg Wraps make poulticing your horse's leg easy and neat, but as effective as ever. Quilted pockets in these ready-to-use poultice wraps contain traditional poultice containing clay and Epsom salts. Simply wet with warm or cold water and apply to relieve soreness, bruising or swelling. 8/pack.
Environmentally friendly, and because it doesn't sting, Banixx™ Wound Care has no caustic sensation when applied to the horse's wound. Without an offensive odor the horse has nothing to fear either. No steroids. 32 oz.
AgSilver™ Daily Strength WoundSpray™ is formulated with colloidal silver to help prevent the growth of bacterial and fungal organisms in wounds without the use of antibiotics. Use this wound spray daily on fresh scrapes, nicks, laceration and on other skin irritations. 4 oz.
Fenwick Equestrian Products' Liquid Titanium Ear Plugs, or "Liza's" Ear Plugs, help reduce anxiety in the horse. These ear plugs are made of a combination of drug-free liquid titanium fabric and sponge foam to conform comfortably to the horse's inner ear without pressure. The special fabric works with the horse's circulatory system to create far infrared rays that result in a calming sense of well-being.
In the Léttia Coolmax® No-Bow Leg Wraps, a wicking lining helps keep your horse's legs dry when wrapped. Pair.
Versatile, high-quality Vac's Cotton Turf Knit Bandages make great stable bandages as well as cold water bandages. The No Chew durable hook-and-loop-fastener placement discourages your horse from chewing off them off. Set of four bandages, each 4"W x 9'L.
EquiFit® Pastern Wraps offer effortless, streamlined coverage for one of the horse's most sensitive areas. These pastern wraps are made of durable, breathable, open cell foam material that's soft enough to flex but tough enough to shield against impact from strikes. Free of neoprene, these pastern wraps are perfect for horses with neoprene allergies. Pair.
A pair of VenTECH™ Bed Sore Boots to help protect your horse from developing bed sores on the front of fetlocks. These boots also shield existing sores from insects and debris to allow them to heal. Made of breathable neoprene.
Large Digital Thermometer is for veterinary oral or rectal use. With a digital, easy to read design and a wide display window. 9" long.
The Vetericyn® Wound Spray offers one-step topical wound care that requires no rinsing and won't sting when applied. Vetericyn contains no steroids or antibiotics, and it will not harm healthy tissue. 16 oz.
Arenus® Sore No-More® Performance Ultra Gelotion is designed for easy application in a clinical strength formula. This herbal, arnica-based liniment is lobelia- and capsaicin-free for use on competitive equine athletes. The thick lotion makes it easy to apply to hard to treat spots on the horse.
Glittering hook-and-loop fasteners make these Léttia Sparkle Polo Wraps pop! Soft and durable synthetic fleece conforms to the contours of your horse's legs. Set/4 wraps.
For the vaccination of healthy horses as an aid in the prevention of viremia caused by West Nile virus. Single dose is delivered in a prefilled syringe with needle for your convenience.
Dosage: Inject one 1 mL dose intramuscularly (IM) and repeat 3 to 6 weeks later. A 1 mL booster dose should be given annually.
Made in the USA, the "Natural" Leg Wrap features 100% cotton flannel interior and a broadcloth exterior plus foam interlining. 30" long.
From Zoetis®, Nolvasan® S with chlorhexidine diacetate is a scented cleaner, disinfectant and deodorizer made for use on inanimate objects. Cleaning with Nolvasan S can help reduce the spread of viruses in veterinary and barn environments. 16 oz.
The reusable Davis® PVC Treatment Boot makes it easy to apply hoof soaks and poultices. This hoof treatment boot has a webbed strap that adjusts for a snug fit to keep the boot in place during treatment. Each.
Liquid Titanium Pastern Wraps from Fenwick Equestrian Products help reduce pain, aches and joint stiffness. In liquid titanium fabric with neoprene for stretch, these pastern wraps create far infrared rays when placed on the horse. This in turn helps increase metabolism, increase immune system response and rid the body's cells of toxins.
SilverSox™ by EquiFit® are ideal for horses that are prone to skin irritations, fungus or rubs caused by boots. These stretchable, breathable leg wraps help guard against fungus while providing unobtrusive leg protection during work.
Clinical strength Arenus® Sore No-More® Performance Ultra Poultice is appropriate for use at any competition level. Silky-smooth and non-irritating, this clay-based poultice is formulated to provide fast and effective results. Apply to areas of edema, heat, inflammation, infection, abscess, puncture wounds, thrush and more to provide cooling and draw heat.
Professional's Choice Combo Bandages offer protection and support for schooling. This unique bandage combines a polo wrap with an elastic bandage.
The EZ ICE Hock Wrap reduces swelling, heat and soreness in your horse's hock area. It can also be used on the horse's knee. Keep this hock wrap in your freezer and strap on when needed. It works quickly to slow inflammation and ease pain. Easily transportable in a cooler for use at a competition.
Made to fit a horse's knees, hocks or fetlocks, Hot/Cold Joint Relief Boots can help reduce swelling and inflammation, encourage recovery after exercise or ease discomfort. Gel packs that can be heated, cooled or frozen fit inside neoprene boots that allow joint movement. Pair.
Back on Track® Polo Wraps are made of fleece material with incredible elasticity. Infused with ceramic fiber, these polo wraps reflect the body's warmth in the form of FAR infrared wave to help improve mobility and performance.
You can replace those bulky standing wraps with Equi Flexsleeves®. These easy-to-use sleeves for horses help prevent edema, reduce joint swelling and wind puffs and can provide support for tired or aging legs. They're breathable, moisture-wicking and dissipate heat, and they're easy to machine wash and dry.
Never struggle wrapping a hock again! Cashel® Boomer's Hock Socks™ are an easy way to wrap your horse's hocks. These hock wraps can be used over medication and liniments. Made in the USA.
The Hock Shield from Click Horse Products protects your horse's hock from developing sores. Made with a neoprene outer and a fleece inner, this comfortable hock boot allows full mobility. It provides coverage where the hock needs it most and has a soft pocket in back to comfort the area where tendons pass just under the skin.
Clinical strength, 100% herbal and arnica-based, Arenus® Sore No-More® Performance Ultra Liniment is highly effective in providing topical analgesic care. This liniment is free of lobelia and capsaicin, and it can be used before or after exercise, under pads and wraps and overnight. Ideal when your horse experience injury or trauma outside the normal routine.
Made to surround the horse's hoof and leg, this Hoof Combo Boot by EZ Ice has double ice cells to provide cooling. Velstretch straps hold the boot in place during treatment. Good to have on hand in any equine medical kit.
Take your horse's temperature in just 6 seconds with the Pavia Rectal Temp Thermometer™. Highly accurate and easy to read, this is the fastest rectal thermometer on the market. Handheld, cordless and with no need for tying. Can be used on small animals, too.
A quick and easy solution when you lose a shoe, the Hoof Shoe has an easy on/off design and great traction. This ventilated treatment boot allows for drainage and stays secure thanks to a contoured fit. Each.
The Equine Slipper® Horse Boot is handy to have on hand in the event of hoof injury or ailment. This hoof boot protects the hoof, keeps dirt out and holds medications in place. Each.
Roma® Full Ice Boots are easy to use with convenient side zippers and adjustable buckled straps for fit. Made of durable nylon, these full ice boots for horses have suspenders to hold them upright. Foam cuffs at the bottoms keep ice inside. Pair.
The Ice Horse® Emergency Wrap was created to help you cool the hard to treat areas of the horse. Great to have on hand for those sudden bumps and bruises, the Emergency Wrap stays secure on your horse's fetlock, upper leg, neck and more. Two FirstIce® packs are included.
Betadine® Solution is used in first aid for horses to help remove germs from skin, wounds and mucous membranes and for preoperative skin preparation. This topical solution kills gram-positive and gram-negative bacteria, fungi and viruses to help prevent infection. Gallon.
Protect your horse's hock completely with this Hock Shield Ultra. Designed for great coverage even if the horse twists hard when rising, this hock wrap can also be used to prevent chill on an arthritic hock. It's constructed for comfort to allow it to be worn full-time by horses with chronic or deep hock sores.
Cool Boots help soothe inflammation or soreness with an interior, removable gel pad that can be either cooled or frozen. These cold therapy boots for horses are easy to position and secure. Made of neoprene with hook-and-loop closures. Pair.
Back on Track® Therapeutic No-Bow Leg Wraps are embedded with ceramic particles that reflect body heat in the form of infrared waves to increase circulation and stimulate healing. These therapeutic leg wraps help soothe muscle and joint pain.
The Eskadron® Climatex Polo Wrap combines 4 1/2' of Climatex liner fabric with 5' of elastic bandage fabric for your horse's leg protection during exercise. Pair.
Used under conventional leg bandages, Horseware's Rambo® Ionic Wraps leverage the negative ions released by tourmaline to increase circulation. The increased blood flow helps remove toxins, relax muscles and reduce lactic acid build-up after exercise. May be used before work to help prepare legs for exertion. Pair.
The 16" Vac's No-Bow Combo Quick Wrap offers horses both support and the benefits of ion therapy. This leg wrap features a foam center that's infused with tourmaline. A natural mineral, tourmaline produces ion therapy, which moves lymphatic fluid and lactic acid while increasing blood flow and oxygen levels to encourage healing and recovery.
The Easyboot RX helps provide relief for horses with hoof issues ranging from chronic lameness to laminitis and navicular. This therapeutic hoof boot may be used for light turnout, but is not designed for riding. Each.
The Easyboot Glove is designed for your horse's comfort with a reinforced gaiter that eliminates chafing. This close-fitting hoof boot provides traction on any terrain.
Designed to offer hoof protection, the EasyBoot can be worn in the case of a lost shoe. This hoof boot is made of lightweight urethane and can also be used in place of or over standard horseshoes. Each.
Eskadron® Climatex Bandage Liners are ideal under polo wraps for exercise. They offer exceptional moisture wicking to help keep your horse's legs cool and dry, and just the right level of thin padding for added protection. Set of four liners.
Back On Track® Ceramic Hock Boots feature state-of-the art fabric that's embedded with ceramic powder to reflect the horse's body warmth. Used as an aid to pain management or to help increase mobility, these hock boots have achieved good results in treating boggy hocks and arthritic joints. Pair.
This Ice Horse® Hock Wrap makes applying cold therapy to your horse's hock easy. It comes with three reusable FirstIce® packs, which attach easily to the wrap with hook-and-loop fasteners.
Keep your horse cool in the HyperKewl™ Evaporative Cooling Horse Blanket Small/Medium. Designed to fit horses from 14.1 to 15.3 hands, it provides 4-6 hours of cooling relief from the heat. Lightweight and durable, it features a quilted nylon outer, HyperKewl cooling fabric inner and water-repellent nylon liner.
EquiFit® T-Foam™ Hind Bandage Liners can be used under EquiFit's T-Sport™ Wraps or other exercise bandages. T-Foam relieves pressure and conforms to horse's legs for chafe-free support. VELCRO ® brand closures make them easy to use.
The Easyboot Epic Horse Boot has a durable, yet soft neoprene gaiter for protection and to keep out dirt and debris. A semi-aggressive tread helps your horse maintain its footing on different terrains.
This EquiMedic™ Basic First Aid Kit is designed to service your primary emergency needs. It contains 31 different products (101 items) and comes packed in a soft-sided medical bag.
Arenus® Sore No-More® Liniment delivers the soothing benefits of arnica and other herbs in a witch hazel base. This easy to use horse liniment won't burn skin and may be used under wraps. Gallon.
Back On Track® Ceramic Quick Wrap helps reflect soothing infrared thermal heat back to your horse's legs to sooth ligament, tendon, muscle and joint pain. These easy to use leg wraps reduce the need for poultices and liniments.
Made in the USA, the EquiFit T-Sport Wrap™ features a unique combination of open-celled, no-latex foam and high-quality fabrics. These innovative leg wraps provide maximum compression and slip-free support while transferring heat out and away.
This case of 12 FirstIce® Packs is a convenient supply to keep in your freezer, especially when treating multiple horses or multiple sites. Each ice pack requires only a 30-second massage to become flexible for use. Reusable and non-toxic, each attaches to the Ice Horse boot or wrap with VELCRO® brand fasteners.
The Back On Track® Mesh Neck Cover can be used before or after exercise to help relieve your horse's tired, stiff or sore neck muscles. This breathable neck cover offers all the benefits of Back On Track's ceramic-infused Welltex fabric, which reflects your horse's body warmth as soothing far infrared thermal heat.
Ice Horse® FirstIce® Tendon Boots make applying cold therapy to your horse's legs neat and convenient. These insulated ice boots hold reusable FirstIce packs that mold to the legs for optimal cooling with compression to reduce inflammation after work or injury. The packs attach easily to the boot with Velcro® fasteners.
The Small Size Ice Horse® Big Black Boot helps provide efficient cooling for laminitis and other hoof problems. This ice therapy hoof boot helps decrease discomfort and can aid recovery by helping cool out the hoof. It holds three reusable FirstIce® packs (included) that attach with Velcro® fasteners.
This Cavallo™ Sport Slim Sole Hoof Boot is made for lighter riding and a narrower hoof. Lightweight and sleek, it has a natural shape that fits the horse's hoof without shims, a 1,000D outer with soft leather foam-filled collar, an easy to use fastening and a shock-absorbing TPU outsole with breakover allowance and heel brake. Pair.
The TendonPak™ by EquiFit® is designed to help you care for your horse's legs. TendonPaks provide cold or heat therapy to help reduce swelling and inflammation. They come with elastic bandages to keep them in place during treatment.
The Ice Horse® Back Blanket is a cold therapy blanket for your horse's back. This design can hold all 10 of the FirstIce® packs (included) for maximum cooling coverage from withers to sacroiliac joint, or just a few to target specific areas.
Ice Horse® Hock Wraps are a convenient and comfortable way to provide cold therapy to your horse's hocks. This set of two hock wraps includes 6 FirstIce® packs, 3 for each wrap. They attach easily to the wrap with hook-and-loop fasteners.
Ice Horse® Evendura Wraps provide extra coverage from below the horse's knee to the pastern and fetlock area. These compression leg wraps use non-toxic, reusable FirstIce® packs that mold to your horse's legs for uniform cooling. They attach easily to the wraps with their own Velcro® fasteners.
The Cavallo™ Simple Regular Sole Hoof Boot is made for versatility and performance. It offers great protection for barefoot hooves hard or rough terrain. It also offers comfort for chronic hoof pain or sensitivity, hoof injuries, abscesses, navicular disease, laminitis/founder, punctures, sole bruising, trailering, breeding and in the case of a lost shoe. Best suited to hooves with equal width and length.
With the Equilibrium Therapy® Massage Mitt, you can give your horse the benefits of massage regularly and easily. This lightweight mitt helps relax your horse's muscles and alleviate stiffness. Runs on a neatly concealed rechargeable battery and offers three levels of intensity.
Horseware's Rambo® Ionic Stable Sheet uses negative ion technology to help support your horse's performance and overall well-being. This therapeutic horse blanket increases circulation, making it useful for preparing a horse for exercise and for recovering from exertion afterward. It's made of wickable, durable fabric printed with tourmaline powder.
The Back on Track® Ceramic Mesh Sheet relieves sore muscles and warms cold backs to help increase mobility and performance in horses. This ceramic mesh sheet reflects soothing far infrared thermal warmth to help a horse's muscles recover from exercise and increase blood circulation to reduce inflammation. Improvement in the horse's comfort is noticeable in a short period of time.
Ice Horse® Knee to Ankle Wraps are contoured to provide cold therapy from the horse's knee down over the fetlock and pastern areas. These insulated leg wraps hold reusable FirstIce® packs, which mold to the legs for optimal cooling and uniform compression to help reduce heat and inflammation after work or injury. The packs attach easily VELCRO® brand fasteners.
Fluvac Innovator 6 from Fort Dodge/Pfizer
For the vaccination of healthy horses against Eastern, Western and Venezuelan encephalomyelitis, equine rhinopneumonitis caused by EHV-1 and EHV-4 strains, equine influenza caused by type A2 viruses and tetanus. Syringes and needles are sold separately.
Dosage: inject one 1 mL dose intramuscularly (IM) and repeat the dose 3 to 4 weeks later. A 1 mL booster dose should be given annually.
For the vaccination of healthy horses as an aid in the prevention of viremia caused by West Nile viruses. Also protects against due to Easter and Western equine encephalomyelitis and tetanus. Syringes and needles are sold separately.
Dosage: Inject one 1 mL dose intramuscularly (IM) and repeat 3 to 6 weeks later. A 1 mL booster dose should be given annually.
ICE-VIBE Hock Boots help prepare hocks for exercise and reduce inflammation, discomfort and bruising after exercise. These hock boots are also helpful for horses on stall rest. Includes two ICE-VIBE Hock Boots, two cold packs, two batteries and one battery charger.
For the vaccination of healthy horses as an aid in the prevention of viremia caused by West Nile Virus, and the prevention of equine encephalomyelitis due to Eastern, Western and Venezuelan viruses, and tetanus. Single dose is delivered in a prefilled syringe with needle for your convenience.
Dosage: Inject one 1 mL dose intramuscularly (IM) and repeat 3 to 6 weeks later. A 1 mL booster dose should be given annually.
The popular and effective Back on Track® Mesh Sheet and Neck Cover in a limited edition color! Together as a set, this therapeutic sheet and neck cover helps soothe your horse's muscles from poll to tail. Perfect for use on horses of any age or discipline.
This waterproof Back on Track® Turnout Sheet pairs a durable 1,680 denier with a polypropylene blend inner infused with ceramic powder. Ceramic particles reflect the horse's own body heat, which in turn helps increase circulation, ease muscle tension and relieve soreness. It's cut for a comfortable, secure fit with shoulder gusset and full tail flap.
Fenwick Equestrian Products' Liquid Titanium Sheet relieves arthritis pain, nervous tension and anxiety in horses without the use of drugs. It's made of liquid titanium fabric that works with the horse's body to create far infrared rays (FIR). FIR stimulates the horse's circulatory system, helps increase immune system response and rids the body's cells of toxins.
Prestige V WNV from Intervet/Merck
For the vaccination of healthy horses against Eastern and Western encephalomyelitis, tetanus;, equine influenza and rhinopneumonitis (EHV-1 and EHV-4) ) and as an aid in reduction of disease the viremia caused by West Nile virus. Syringes and needles are sold separately.
Dosage: Inject 1 mL intramuscularly and repeat dose in 3 to 4 weeks. A 1 mL booster dose should be given annually.
Providing your horse with regular massages is easy and cost effective with the Equilibrium Therapy® Massage Pad. Designed to help promote relaxation and ease stiffness, it strokes, vibrates and oscillates automatically with a treatment session. Runs on rechargeable battery. Helpful before and after exercise.
From Horseware® Ireland, the Sportz-Vibe® Massage Therapy Blanket makes it easy and convenient to give your horse the benefits of therapeutic massage. This lightweight and portable equine massage blanket with detachable hood helps prepare muscles before work and recover from exertion after work. Removable massage panels that let you target specific areas.
Horseware's Sportz-Vibe® ZX Mesh Sheet provides customized massages to your horse at home or away at competitions. Lightweight and breathable, it uses wireless technology to run battery-operated massage panels strategically located in pockets to target specific areas of your horse.