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Avocade Dark Fudge Chip Popsicles. The most delicious fudge popsicle recipe on the planet. I kid you not. Healthy, raw, vegan, plant-based. And creamy and chocolatey and delicious. Yes it takes a bit of prep: you have to soak 1/2 cup cashews overnight, have to have a can of coconut milk in the frig, and… Read More
Blue Matcha Patchwork Popsicles {Vegan & Sugar-Free}
Blue Matcha Patchwork Popsicles. Matcha, as you probably know, has a long list of nutritional benefits, including antioxidants, calm-enhancers, energy simulators, memory and concentration boosters, detoxifiers, and more. Normally green, what if you mixed it with a bluing flower and made it blue? That's what Matcha.Blue did and we received a contest gift via @aniahimsa… Read More
2 Ultimate Raw Bliss Ball Recipes {No-Date}
2 Ultimate Raw Snack Ball (no-dates) Recipes. The only two bliss ball or snack ball recipes you will ever need. I love dates but decided to create two recipes that don't need them since they are not always accessible and are a bit hard on the blender/processor. Of course, you can always use dates if… Read More
Fairytale Sweet Fruit Popsicles {vegan}
Fairytale Sweet Fruit Popsicles. Miniature plant-based popsicles so creamy and sweet, like chilled fruity fudge – it's hard to believe just how healthy they are! The plant-yogurt can be bought or homemade, berries, mango and kiwi are in there, and so is red cabbage. What? Red cabbage? Yes! See that touch of blue? It's actually… Read More
Healthy Ring Ding Cakes {vegan}
Healthy Ring Ding Cakes. Devils food, cream-filled hand-held cakes. Remember these? But remember how you stopped eating them when you realized the ingredients were unpronounceable? Well, my husband has always loved these cakes and we may or may not have arguments at a grocery store over whether to buy the unhealthy artificial-ingredient version. (No!) So,… Read More
Vanilla Cream Chocolate Truffle Cups
Vanilla Cream Chocolate Truffle Cups. These decadent chocolate cups with cream vanilla centers are a chocolate joy! And they are healthy! Refined sugar-free, gluten-free, plant-fueled, and raw! The chocolate shell is built with raw cacao which is much healthier than cocoa which is processed and thus loses nutritional value. Even the cream is based on… Read More
Rainbow Acai Smoothie Platter {Healthy Brunch Dish}
Rainbow Acai Smoothie Platter. Serve up this platter of anti-oxidant wonderfulness for your next brunch or gathering and please and intrigue your guests with this trendy breakfast. An Acai bowl is frozen or powdered acai berries mixed into yogurt or frozen bananas and a few other ingredients to make for a delicious and healthy breakfast… Read More
Fudge Chunk Raw Chocolate Smoothie Bowl
Fudge Chunk Raw Chocolate Smoothie Bowl. Everywhere you turn in this recipe there is raw chocolate – cacao, cacao nibs, raw fudge chunks. So healthy! Energy and nutrition abound in these bowls. Cacao provides little fat and yet the rich taste of chocolate (sweetened by dates) and antioxidants, fat, carbohydrates, protein, calcium, magnesium, sulfur, copper,… Read More
Six 2-Ingredient Healthy Breakfast Smoothies
SIX 2-ingredient Healthy Breakfast Smoothies Breakfast is fast, easy and nutritious with these 2-ingredient smoothies – yes, you can add superfoods and more, but if you have at least these two ingredients per day, you are starting your day off right! In case you want to venture beyond 2 ingredients, I gave you superfood options… Read More
9 Awesome Healthy Desserts for Breakfast
Imagine waking up and going to a breakfast that is full of chocolate or vanilla swirls, and cake and lots of creamy sweet things. Doesn't that seem against the rules? Well, it's not in the world of healthy plant-based eating. With ingredients like fruit, veggies, plant-yogurts and chocolate, vanilla and spices, these recipes serve up… Read More


text: Hi folks. 2 members of my unit are going for their CMT 3 course soon. Has anybody been Recently or know anyone who has?. They are looking for anything that will help them on the course. They have just completed Rct Trg. So apart from the basic Lessons they have not had much First Aid. Any advice/info will be appreciated. Sweats

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The Grandaddies of Thrash are still going and are just as brutal as ever. Controversial from the word go, and as extreme as anything that had gone before, Slayer shook the metal world to its foundations in the 80s with a succession of intense, violent and hugely popular albums. Two decades later and Slayer are still one of the biggest draws on the metal circuit.
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These Standard Size Skate Laces come in a wide variety of colors. You also have your choice of length. The perfect accessory for any skate.
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Minecraft 1.0: Patch-Notes zur finalen Version des Klötzchenspiels veröffentlicht
Der Indie-Hit Minecraft ist in der finalen Version auf dem Markt und mittlerweile könnt ihr die offiziellen Patch-Notes zur Version 1.0 nachlesen. Diese fallen sehr umfangreich aus und warten hinter dieser Meldung auf euch. Schaut rein!
Hier lest ihr die offiziellen Patch-Notes zu Minecraft 1.0 nach. Diese dokumentieren die Änderungen am Klötzchenspiel seit der Betaphase, mittlerweile ist der Indie-Überraschungshit in der finalen Version erhältlich. In der Liste der Veränderungen am Mojang Specifications-Spiel befinden sich viele Bugfixes und Neuerungen wie beispielsweise Achievements, eine korrekte Punktevergabe und viele neue Spielelemente wie etwa Blöcke und Türen aus unterschiedlichen Materialien.
Die Details lest ihr am Ende dieser Meldung. Die Patch-Notes zu Minecraft 1.0 könnt ihr auch bei eurogamer.net finden. Wer mehr zum Spiel erfahren möchte, schaut einfach auf unsere Minecraft-Themenseite. Wir haben viele Artikel mit News, Sammlungen von tollen Minecraft-Bauwerken und mehr für euch. Anschließend zeigen wir euch einen neuen Spot zur kommenden Xbox 360-Version und natürlich Screenshots.
Fixes & Changes:
New achievements
Glowstone changed from "stone" to "glass".
Amount of Experience Orbs dropped by a player on death now limited.
The ability of Endermen to carry blocks reduced in some way.
Minor changes to some textures (most notables Block of Iron and Monster Spawner).
Ghast fireballs have a different texture.
On death, a proper score is given based on how many experience orbs the player has collected.
When flowing lava hits a water source directly from above, it creates Stone where previously the lava would flow through the water.
You can toggle between three states when pressing F5 (first person, third person back, third person front), having the addition of 3rd person view from the front.
Ender Pearls have a unique ability. When thrown, the player will teleport to the Ender Pearl's impact location, but take 2 and 1/2 hearts of fall damage. They will not work in Creative.
Golden Apples now glow purple in inventory.
Fences no longer block you from moving onto their space. You can now stand next to them, like you can with glass panes and iron bars:
They will also connect to solid blocks.
There is a slight delay between jumps when holding down the jump button, so that the player no longer bounces between ceiling and floor in two-block-high spaces.
Labels for items have a blue border.
Random loot chests in Strongholds.
Blocking now moves the player's arm, rather than the sword just floating right in front of the player.
Weapon and tool damage has been nerfed to make space for the increased damage enchantments (Diamond swords do 3.5 hearts now instead of 5).
Most mobs got their health changed. Sheep now have 4 hearts, Ghasts 9.5 hearts, Zombies 10 hearts and 1 armor point...
Many blocks mining speeds have been increased. This is mostly blocks that used to take a long time to mine:
Redstone Ore (mines at other ores speed)
Iron Doors
Wooden Door
Monster Spawner
Iron Block
Gold Block
Diamond Block
Stone Brick
Iron Bars
Brewing Stand
Obsidian (from 15 to 10 seconds)
New Features:
In the Nether:
Nether Bricks.
Nether Fence.
Nether Stairs.
Nether Fortresses.
"The End" (unofficially called "The Ender", or "Enderlands"), which replaces the previously announced Sky Dimension:
End Portals take the player from the Overworld to The End. To go back to the Overworld, one must defeat the Enderdragon and jump through the portal that appears:
End Portal Frame (Name not confirmed)
End Portal Block (Name not confirmed)
Endgame/Credit screen (You can still play your world)
End Stone
New Items:
Ghast Tear
Blaze Rod
Nether Wart
Gold Nugget
Glass Bottle
Spider Eye
Fermented Spider Eye
Blaze Powder
Magma Cream
Glistering Melon
Eye of Ender
Activates Ender Portal Frame blocks.
9 new Music Discs.
Finished Biome code and new Biomes.
Snowy Biomes.
Swamp Biomes adjusted to appear "swampier."
Darker Grass
Darker Water
Lily Pads
Mushroom Biomes.
Naturally generated Huge Mushrooms.
New Mushroom Cow, the Mooshroom.
Mycelium blocks.
New sound effects, including:
Minecart sounds.
Shears sounds.
Additional Bow sounds.
Big Slime sounds.
Tool breaking sounds.
The true sounds of Endermen and Silverfish.
Changes in already existing sounds:
A change in the sound of Rain.
New sounds for Doors.
New sounds for the Skeletons' walk to make them sound more skeleton-y.
Bow models now appear in third-person larger and in 3D.
Bows no longer have an infinite number of uses. (385 shots before breaking)
If water or lava is above a ceiling that is a single block thick, particles of water or lava will drip through, provided you are within 13 blocks of the ceiling.
6 New Mobs:
Enderdragon (Boss Mob)
Enderdragon eggs
Mooshroom Cows.
NPCs in Villages, as Villager Mobs.
Snow Golem mob.
Can be crafted.
Melts in hot biomes.
Spreads snow around when it walks.
Passive, but throws snowballs at enemies.
At least two new aggressive mobs for the Nether.
Magma Cube
Experience (skills) is now enchantments.
Each Experience Orb is worth one Score Point.
Animal Breeding.
Wheat Bundles feed animals and make them come towards you.
Feeding animals makes them enter "love mode".
Hearts will come out of animals while in love mode.
Breeding will produce Baby Animals. Smaller versions of the parents with large heads that have a faster animation and a higher pitched sound.
Unlimited Strongholds per map (changed from three).
New/Improved Armor system.
Increased armor durability.
Sun and moon changes:
Moon phases.
Sun and moon now rise in the east.
Game mechanics changes:
Hardcore Mode - Locks the difficulty to Hard and forces you to delete your world if you die. The health bar changes appearance to indicate you are playing in Hardcore mode.
Item Repair
Potions, Splash Potions, Potion effects, Brewing Stand, and Brewing.
Enchantment Table, and Enchanting
Oftentimes when trying to connect to an SMP server, the error "The server responded with an invalid server key" will show instead. This is followed by an "End of Stream" error which appears whenever a connection attempt to the server is made for up to 60 seconds after the initial attempt.


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Tom Disch was my creative writing teacher at the University of Minnesota, a long time ago. Disch went on to write acclaimed futurist novels like 334, and On Wings of Song. At the time he was a struggling science fiction author, having just left a crummy job as a copywriter for an ad agency in New York. I was a 19 year old knucklehead wearing John Lennon glasses who thought he was going to be a novelist. What did I know?
In that semester's course, Creative Writing 1-101, Tom said we could write any damn story we wanted, except he had two rules: no weather and no dreams.
Today I think those are pretty good rules, as was the other piece of advice from him I recall, that as much as possible we should "stick to simple, declarative sentences."
I'm Sorry Mr. Disch.
This post is the story of a dream I had the other night. I hope you'll excuse me, Mr. Disch– because it's not fiction. It's the true recounting of an actual, magical dream I had.
The dream takes place in the present day at LBi US in New York City, where I worked for four years starting in 2006.
It's Friday afternoon and I'm in the middle of a crowd old friends in the huge conference room on the 9th floor of the Puck Building in Soho. It's the Friday afternoon beer bust, and the large conference room is crowded, with more and more people coming in.
I live in Minneapolis now, and in this dream I've been invited back to give a talk about my recent work. Apparently I've published a book about marketing and it's put me on the conference speaking circuit. But this is a friendly gathering of lots of old comrades. As I move through the crowd I'm stopped by friends along the way and we hug. The room is filled with the din of chatter, and now and then there is laughter.
I see Cathy Chan, a peer of mine, who is the organizer of this Friday afternoon talk series. She's wearing a black dress and that silver medallion necklace of hers. She smiles and asks, "Are you all set? We should get going." I smile and say something, and she leads me to one end of the conference room where there is a low stage and a microphone in front of a row of whiteboards on the wall.
I walk up to the microphone, and some people begin to turn to listen. I see my old boss Tom Nicholson smile and indicate with his hands that we should talk after my speech.
As I look out over the crowd I suddenly realize I have no idea what I'm going to talk about.
I'm totally blank. I'm breathing hard, my eyes glaze, and I panic. (This is I think a version of the old dream that you're taking an exam and you realize that you haven't studied all semester.) I think quickly. I look to my right and see people crowding into the room. I have to buy some time. I lean into the microphone and say:
"I see there're more people coming, so we're going to wait a few minutes till everyone's in, thanks."
And I step down from the stage, into the crowd. I'm in a cold sweat. What a fraud I am. I press my way in between people, and as I do I look down and see something amazing.
It's a little piece of paper, a torn corner of something. It's silvery, and illuminated from inside so it's slightly glowing and shining. I bend down to pick it up. I look at it, and then I see another scrap a few inches away. As I pick the second piece up I see a third, and then I realize what they are. These are torn pieces of a sheet of memo paper of the outline of my speech. I'd written them on airplane flight coming in.
I'm saved! Flushed with relief, my mind now recalls everything about what I had written, and I walk along picking up the little pieces of glowing silver memo paper until I have them all. I stand beside the stage and push them together.
In crude pen I have written:
I remember now! I remember what I meant to say. I'm ready, I totally get it, and now I'm ready to throw it down.
I step back up onto the stage and I notice everything: ceiling fans, large sheets of brainstorming paper stuck to the side wall. I see some friends in the mass of faces. I see Ann Nielsen, and she smiles and gives a wave. As I approach the microphone I shove the silver pieces of memo paper into my coat jacket pocket. People turn and begin to quiet down, some are saying "Shh." The microphone is a large announcer's mike, styled like ones from the 1940s. I look down at it. With every breath more confidence and eagerness fills my body.
I look up and smile.
And just as I was about to begin….my alarm clock went off.
I swear.
I was jerked awake. I was in the guest bedroom because I had a cold and my wife was waking up very early to get into work. Reaching for my iPhone, I found the Notes app and starting writing as fast as my thumbs could move. I laughed, and thought "maybe it's an effective dream," like poor George Orr in The Lathe of Heaven.
Those notes are the silvery gossamer of this blog post.
John Cleese, of Monty Python fame, has become a serious student of dreaming. He's convinced that if you're working on a problem and you leave it at the end of the day, then go to sleep, when you wake up the solution will be obvious to you. He claims this is the key to all the great comedy he's written (including my favorite Python, the Dead Parrot sketch.) Maybe that's true, at least once and awhile. It might be a good practice to try, eh?
I think what I meant in my dream about "driving deeper into the product" is that the answers to marketing and sales problems are found at the heart of the products and services we sell. We often get lost in all the silly tin foil and Christmas lights we drape around a product, that stuff we call branding.
Examples: people loved the Saab because of its design, not the commercials that Saab ran, and now we mourn Saab's passing. UnderArmour makes better base layer clothing for winter than anything else I've worn, and I love the stark, black design of it. I wear Warby Parker glasses because I love the retro look, they cost $99 and they donate a second pair to someone who can't afford new glasses–great on all points!
Here's another: I drink Starbucks French Roast coffee at home because the taste is unbelievably delicious. I'm surprised frankly, because I don't particularly care for Starbuck's–I don't like the stores, nor their barristas, their grande non-fat lattes, not even the damn mermaid logo. Starbucks is like the 21st century McDonalds to me. But there you go. I love the coffee beans, not the bag they come in. Today product design is 80% or 90% of the matter, and advertising and trade dress is 10%. That's used to be different, but in this century it's all changed, and I think for the good.
I'm fascinated by the idea of building services for customers as a form of marketing. Let's take all the money spent on the annoying radio advertising (the worst, most irritating form in my booklet) and let's spend it on something useful for the customer, something that says something about our values, design philosophy, and our product. People will use it and it will make them love our product even more.
That's why I love, love, love the Dyson hand dryer, the Dyson Blade. It's the best ad I've seen for a Dyson vacuum cleaner (which by the way is the workhorse vacuum cleaner of choice in the Miller household.) From the moment you stick your wet, dripping hands into a Dyson Blade you totally get what Dyson is about as a company. This works 10X better than those little white boxes on washroom walls that ineffectually breathe warm air for a few moments and then die. This is a hand dryer!
And with subtle grace Dyson connects the hand dryer to their big product line, the vacuum cleaners, by using the same soft silver/grey finish with bright gold/yellow trim.
They should hang a sign over every Dyson Blade that says, "If you like how we dry your hands, you'll love how we clean your floors!"
My father was a salesman for IBM for much of his career. He left me a small IBM notepad, which I carry around in my coat pocket. On the inside front cover are written the IBM company values:
- Dedication to every client' success
- Innovation that matters—for our company, and for the world
- Trust and personal responsibility in all relationships
Is that grand? Clear, high standards for making decisions.
IBM has lost its way from time to time, most notably when the era of "big iron" mainframes was disrupted and devastated by the rise of the PC in the 1990s. But with the help of great managers (including Lou Gerstner, but also many others) it's remained the most relevant business computing partner a corporation could choose. Today they are maybe the best example of a social enterprise working to make every client successful. I think they're great at creating innovation that matters.
It's not the IBM logo, or their commercials that sell IBM— it's leadership in the marketplace on behalf of their clients.
"Nobody ever got fired for buying IBM" is a mantra of folk wisdom made up by customers long ago–and not by IBM. Think about that. Would your customers say that about your company?
As marketers we get stuck on being marketers. We're people who make marketing deliverables like marketing plans, market research reports, and social media plans. We build advertising campaign briefs, and broadcast flight plans, and so on. Now we fight for control of online, mobile and social strategy–but why? So we can create more deliverables to our bosses that will prove we're being great marketers. We write stuff like power points and Brand Lift reports, PR media mention reports and Golden Lion awards, and…. We create the deliverables we created last year, and we try to make them a little better.
Farrah Bostic said in a presentation at Planningness this year that as planners, as marketers of any description, the hardest thing for us do is give up making our deliverables. How will anyone know I'm great if they don't see my brilliance in my strategic plan?
Of course, that's about me, not the client. And this has be about the client, and most of all about the client's product.
Real "brand equity" is grown and is sustained by customers finding ways to bring a product into their lives in a valuable way over a long time. Marketers, sales people, product designers and CEOs all have a collective obligation to deliver the greatest value in their products. That's the first thing, and that's the last thing.
We can use marketing as a framework to explain the product to the customer so they understand and are reminded why its valuable, and why they're part of the group of people who use that product—Starbuck's people, or Mini-Cooper people, or Guinness drinkers?) But we can also break away from marketing as we understand it and join with people across the company to figure out new ways of proving to the customer what our products do and how they can be valuable.
I just wrote a column about how Coca-Cola did that in Portugal. So if people who sell sugared water can do it, I think almost any good product can.
Adrian Ho tells the story of when he led account planning at Fallon and they worked on for United Airlines. United was in a terrible slump, but working with Fallon they repositioned themselves as the best airline for the business traveler. The results were amazing, and United made a major financial turn-around. The result? They were very grateful to Fallon and Adrian's team and all the tremendous work they had done capturing the imagination of the business traveler and allowing United to focus on serving them well.
But United cut Fallon's budget completely the following year. Why? They needed to spend the money on renovating the interiors of the airplanes—replacing the seats with better ones, re-doing everything inside the airplane. And that was more important to United than more great advertising.
What's the lesson? It's about driving deeper into the product—don't be satisfied with building incremental versions of what you did last year. Think about your customer, not your role. Innovate. Think of services, content and other valuable ways we can help the customer. These new valuable ways have to extend from the core values of our company and therefore from the design values of our products and services. Without that "true north," we'll just keep lathering on crappy ads with weasel words and clever animations, and we'll "spray and pray" our marketing budget as best we can.
And if these new forms of marketing/customer service look more like a product extensions than a marketing campaigns, that's fine. Break down the silos. Built and iterate. Social media is integrating good products and services deeper into the lives of customers, and if you look closely you'll see some brands are growing stronger identities, built on value and expressed in valuable exchanges with customers.
That's how you build and sustain a brand.
That's my speech, more or less. So thanks for inviting me. It's so great to see friends I've worked all those long nights with. Hey, I think I could use a glass of water now. Thank you very much.
Oh, and I'm sorry Mr. Disch. I apologize for the dream sequence. I was sleeping when I wrote this.
And then I woke up.
Related articles
- "As the noted SF writer and poet Tom Disch made clear in his 1999 book The Dreams Our Stuff Is Made…" (stoweboyd.com)
- A sad end to Saab's story (bottomline.msnbc.msn.com)
- Marketing As A Service: Stop Selling and Start Doing Fast Company


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Second CPS+ goes into operation
New particleboard plant at the Metro-Ply Group in Prachinburi, Thailand, produces first board
In April...
The largest particle board plant in North America
Arauco and Dieffenbacher sign supply contracts for greenfield project in Grayling, Michigan
Close to the...
Changing the lightweight world - Again
Dieffenbacher at the JEC in Paris, France from March 14 to 16, 2017
hall 6 stand F63
Our Highlights...
Dieffenbacher Acquires Fiberforge Tape Layup Technology
By acquiring the Relay machinery, expertise and intellectual property rights of Fiberforge, Dieffenbacher is...
There is money in glue – the EVOjet M
The EVOjet M dry resin blending system provides a superior resin application by combining a large surface area of fibers in the conveying air with an...
Heat up your performance – the Dieffenbacher Microwave
The Dieffenbacher Microwave is a preheating system for the production of PB, MDF, OSB and LVL boards. It is located in front of the press...
The Best of Both Worlds –the New Dieffenbacher CPS+ Press
Dieffenbacher has over 25 years of experience in the construction of continuous presses with its CPS. The ContiPlus press manufactured by...
New Approaches to Plant Automation with the Siemens S7-1500
It is probably the most advanced plant for the production of particle boards in the whole of Europe. Following high levels of anticipation among...


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Pacific Rubiales Rallies on 50% Boost in Dividend: Bogota MoverChristine Jenkins
Pacific Rubiales Energy Corp. rose to a two-month high after the oil producer announced a 50 percent dividend increase.
The shares gained 1.1 percent to 40,560 pesos at 12:31 p.m. in Bogota after advancing 4.4 percent to 41,900 pesos, the highest intraday level since since March 14. The Colcap index gained 0.9 percent. Colombian markets were closed yesterday for a holiday.
Bogota-based Pacific Rubiales said in a statement yesterday that it will boost its quarterly dividend to 16.5 U.S. cents from 11 U.S. cents and is developing a formal dividend policy.
The company "is listening and making strong, shareholder-friendly decisions," said David Neuhauser, a managing director at Northbrook, Illinois-based Livermore Partners Inc., which owns shares in Pacific Rubiales.
Neuhauser said in an e-mailed response to questions that he has talked to the company's management about cutting the "large disconnect" in the company's value to the stock price with measures including increasing shareholder cash returns.
The shares have fallen 40 percent from a March 2011 high of 67,260 pesos, compared with a 5.7 percent drop in the Colcap.


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1 I am Andrew Detwiler of GoBig Printing. We are a printing company located in San Diego California. For the last decade we have supplied an online Direct Mail Marketing & Fulfillment Portal for hundreds of companies.
2 What is a Marketing Portal? A "Marketing Portal" is a location "online" for you to customize & order Marketing Material for your business! "We design and or convert a companies Marketing Material to our "Smart Templates" and store them online. Users of this organization can "Privately" Access, Customize & Order what they want, when they want it! - 24/7! We'll Print and Mail it for you, or ship it back to you in a box!
3 Are you a Printer? Although we are a "Printing" company, we are not just Printers! We are an innovative technology & communications company. We print and mail 5-8 Million Direct Mail pieces per month.
4 Secondly… We don't put random material on the site. When you log into one of our partner's sites, you will only see their marketing material. We partner with companies that REALLY know how to market their business. That means that anything you see has been thoroughly tested for years by the best. It means that you "DON'T" have to think about it. The marketing material content has been created for you. We work with the company that brought you here to give you "The Best Marketing Material in YOUR INDUSTRY!"
5 Lastly… Our, (Scratch that) YOUR Marketing Material is built on our "Smart Templates." That means you can use the "default" great material YOUR company has created and / or tweak it slightly if you wish. WE TAKE THE GUESSING OUT OF MARKETING YOUR BUSINESS.
6 The Story… Mike Crow knows first hand the power and success of a Newsletter sent to clients on a monthly basis! He knows the benefits it would have for his Millionaire Inspector Community. He knows what you need to differentiate yourself from others in your business. AND…
7 The Story… He knows placing a "Word Doc" in the back office is not the most efficient use of your time. You'd have to know how to edit it. You'd have to know where to get it printed. You'd have to know where and how to mail it! You'd have to figure out how to edit a word doc without messing up all the layout specs… You'd have to know how to apply stamps, labels, or whatever.. etc…etc…etc… Mike knows! He's been there, done that!
8 The New Relationship Mike new there was a better way! This was frustrating to Mike, as he knows the power of communicating with a newsletter! His goal was to find a way for his Millionaire Inspector Community to Easily Access, Customize, Order & Distribute a monthly newsletter to their clients.
9 Welcome to… www. HomeInspectorNewsletter.com By:
10 Why a Newsletter? A monthly newsletter is a very easy, cheap way of keeping in constant contact with your Clients. It has a "Non – Salesy" approach to communicating with those that are currently doing business with you. It is filled with "lifestyle" content so your readers will have a universal interest. It has a collection of Stories, Tips, Quizes, Games, Q&A's and other fun stuff on a whole bunch of topics, with direct response mechanisms within it to get them involved in reading it and contacting you.
11 Why is a monthly Newsletter so Powerful? If sent consistently it fosters a relationship between you and your Clients. It keeps you in the mind of your Clients when they need your service. A monthly newsletter is a great way to introduce new products or services.
12 Why is a monthly Newsletter so Powerful? It gives you a chance to continually inform & educate your Clients. It is a public forum to recognize and thank Clients who have referred others to you. (This will increase the number of referrals you receive. If your Clients see that others refer you, they will too.) A newsletter is a must! It is an essential ingredient to keeping Clients and generating new ones. It is the most widely used marketing tool we provide (across all markets), for fostering repeat business and encouraging referrals.
13 Secrets to Maximizing Your Newsletter Although you are in a particular market like "Home Inspecting" – Sorry to say… that doesn't mean your clients want to read about your industry. Our newsletters don't focus on boring technical articles, or other stuff that your Clients won't be interested in reading. WE MAKE IT FUN & INTERESTING
14 Secrets to Maximizing Your Newsletter There is a method to our madness… We do know what we are doing… Be a human, not a "Big Marketing Firm" These newsletters are meant to look like you did them yourselves. They are not supposed to look like a fancy, glossy sales slick. They should look like you made it.
15 Make it Personal! This newsletter, when done the right way will make your clients feel like you are sending it just to them. That makes it a one to one relationship. We will place the recipients "First Name" in several spots on the newsletter. This will increase your "open & read" percentage. IE: Dear Mary, You will also see on the first page a section for you to write in a personal note with a "hand writing" font.
16 Mention Clients by Name All of our businesses depend on referrals! Be sure to recognize those that referred your business! We built a "Referral" section into the newsletter! All you have to do is type in 4 or 5 each month. When you see your name in print, you talk about it! It's our nature to share… It's Viral!
17 Testimonials There is no better form of qualifying your business then a 3rd party recommendation! Strategically placed on the outside page is a place for you to write 2-3 testimonials about your company. It is far better to use a quote from an existing client then to talk about "how great YOU think you are!"
18 Make it Interesting Our built in Mechanisms for evoking a response by your clients will create a two way communication channel. This opens up dialogue between you and your clients. A win-win for all. We offer Contests Giveaways prizes, Trivia challenges. Challenges such as Crossword Puzzles will hold people's attention! AND, It will give them a sense of accomplishment!
19 Evoke a Response Ask your users to submit a Question. Offer a give-away to those that do! Post the Questions and Answers the following month. It's a guarantee that if a client sees their name in print, they will share it! These "Call Back" responses will encourage your clients to look forward to the next issue. This is another built in "Call to Action" in your newsletter.
20 WIFM What's In It For ME? Let's be honest here… Everyone is busy with their own lives So, what do we do?
21 WIFM Add FREE Stuff in your Newsletter… Referral Bonus Free Gifts Free Home Warranty Free Home Evaluation Free Leather Bag Free Car Survival Kit Free Starbucks Card Free Reports
22 WIFM Here is the secret! You don't even have to create your own reports: There are plenty of people with these free reports that are willing to give or lease them to you. -AND - This is an EXCELLENT opportunity to promote your website. Collect info and add to your list for future contact!
23 Be Consistent Be sure your Newsletter arrives at your clients door in the first week of the month. We offer both First Class and Standard Mail options. We also post a map online telling you when you should order your monthly newsletter Sending out a newsletter randomly every few months is a waste of money. Whenever you miss a mailing, every person will think that you skipped them!
24 How does it work? 1.Go to: www.HomeInspectorNewsletter.com 2.Create an account for FREE 3.Create Your Profile From that point on… Your profile will auto-populate anything you order!
25 Your Logo is placed here automatically. Change it if you wish in your "library" Create a "Personalized" note complete with the recipients "First Name" Closing with your name in a hand-writing signature. Use the article that is written for you, or change it using our simple online editing tools. Page 1 Your Web-address and Phone number is placed here automatically. Change it if you wish...
26 Reply to your clients questions that were submitted earlier. Use our Q&A or make your own. Ask your recipients if they have a question about home inspection. Offer them a prize if they communicate with you. Currently it is a $25 gas card. Simply change it if you wish. Your contact information is automatically placed here. Your Phone number and request is automatically filled in. Change it if you'd like... Page 2
27 List your services here... What are your specialties? Your Web-address is automatically filled in. Offer Tips and more at your website... Page 3
28 Welcome your clients and entice them to open your newsletter. It's personalized with your clients "First Name" and your Companies Name. Your Photo is automatically placed here. Your clients "First Name" and your welcome note goes here! Go ahead and brag a little. There is nothing better then a nice testimonial to help your business. Your Phone number and Web-address fill in automatically Use a trivia question and Free Give-a-Way to entice your clients to contact you! Offer what you want, or use our suggestion... List all those that referred your company. Show them how much you appreciate them! Page 4 Entice your clients to open with this Free Offer!
29 Thank you for your time! I am readily available for all of our clients so don't hesitate to contact me! Anytime! On behalf of Mike Crow & Go Big Printing, we'd like to offer you 10% off your First Campaign. Come see me in the back to get your FREE sample.
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Tent camping is a very economical option for a family vacation. Did you know that you can find tent campsites with electricity from $17 and up per night in many National Parks and State Parks. So don't let the economy prevent you from enjoying a fabulous family vacation. Follow these simple tips for tent camping on a budget. And then get started making camping memories with your family.
Tent Camping On A Budget
- Find good deals on camping equipment by shopping at discount stores.
- Yard sales are a good place to look for camping equipment as well.
- Buy camping gear during the off season when it goes on sale.
- Get out of the sporting goods department and find products that may be used for camping in other parts of the store. Many products are re-marketed as camping supplies, such as the camping broom and dust pan (see this article about foam floor tiles for your tent).
- Choose a campsite close to home to cut down on gas prices.
- Check websites for deals. Even our National Parks and State Parks offer discounts occasionally.
- Buy essential equipment first and purchase other gear gradually as finances allow.
- Use a camping checklist so you don't forget anything and overspend for a replacement.
- If you really want the name brand camping equipment, check online discount sites like The Climb.
- Prepare a meal plan before your trip and bring your food with you. This allows you to shop for the best deals and use coupons. And remember, hot dogs are cheap and kids love them.
You can rent tents. I do not recommend this option, because you can purchase an inexpensive tent and then if you take care of it, you will have it for many years to come.
Tent camping can be a fun, economical family vacation. Use the same financial common sense you use at home. And remember, the first camping trip is the most expensive. After you purchase your essential camping equipment, the cost of tent camping decreases substantially.
I'll see ya around the campfire.
What other tips would you give first time tent campers?
Photo Credit: Our Tent by mbaylor via Flickr (license info).


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Backward Compatibility WG "Where all the cool kids hang out"
The Big Issue: Counts Larger Than 2 31 Counts are expressed as "int" / "INTEGER" – Usually limited to 2 31 Propose a new type: MPI_Count – Can be larger than an int / INTEGER "Mixed sentiments" within the Forum – Is it useful? Do we need it? …oy!
Do we need MPI_Count? YES Some users have asked for it Trivially send large msgs. – No need to make a datatype POSIX went to size_t – Why not MPI? Think about the future: – Bigger RAM makes 2 31 relevant – Datasets getting larger – Disk IO getting larger – Coalescing off-node msgs. NO Very few users Affects many, many MPI API functions Potential incompatibilities – E.g., mixing int and MPI_Count in the same application ✔
Ok, so how to do it? (1 of 2) 1.Use MPI_Count only for new MPI-3 routines 2.Change C bindings – Rely on C auto-promotion 3.Only fix MPI IO functions – Where MPI_BYTE is used 4.New, duplicate functions – E.g., MPI_SEND_LARGE ✖ Inconsistent, confusing to users ✖ Bad for Fortran, bad for C OUT params ✖ Inconsistent, confusing to users ✖ What about sizes, tags, ranks, …oy!
Ok, so how to do it? (2 of 2) 5.Fully support large datatypes – E.g., MPI_GET_COUNT_LARGE 6.Create a system for API versioning 7.Update all functions to use MPI_Count 8.Make new duplicate functions with MPI_Count, MPI_Rank, MPI_Size, … – E.g., MPI_SEND_EX ✖ Forum has hated every proposal ✔ Might be ok…? ✖ Technically makes current codes invalid ✔ Rip the band-aid off! Preserves backward Compatibility
MPI Backwards Compatibility WG "Count on us to find a solution"
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text: > -----Original Message----- > From: ubuntu-users-bounces at lists.ubuntu.com [mailto:ubuntu-users- > bounces at lists.ubuntu.com] On Behalf Of Bob McConnell > Sent: Saturday, April 19, 2008 9:23 PM > To: Ubuntu user technical support,not for general discussions > Subject: Re: PDF vs Printers > > Bart Silverstrim wrote: > > > > Third, I am not sure how to fix the quoting, as I've run across a number > > of people who care about the formatting of their mail and their only > > advice seems to be to not use Outlook or Outlook Express. You can try > > seeing if there's a setting not to use HTML or Rich Text formatting for > > email, just plain text. That might help. > > Outlook has settings both to default to plain text when composing a new > message and to reduce received messages to plain text. I use both of > them at work, even though many people complain about it. Unfortunately, > I don't have that information here. > > Bob McConnell > N2SPP > Bob: I made a few adjustments to Outlook. This should be a bit better. Jeffrey Tooker Paynes Creek Ca.


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Achieving service quality through service innovation exploration-exploitation: The critical role of employee empowerment and slack resources
Sok, Phyra & O'Cass, Aron (2015) Achieving service quality through service innovation exploration-exploitation: The critical role of employee empowerment and slack resources. Journal of Services Marketing, 29(2), pp. 137-149.
- This study investigates the effects of service innovation exploration-exploitation on financial performance through the delivery of quality services. Additional emphasis is also given to examining the extent to which employee empowerment and slack resources enhance or suppress the performance benefits of service firms engaging in service innovation exploration versus exploitation.
- Data were drawn from a multi-informant survey of service firms using a drop-and-collect approach. The survey gathered data from managers, customer service employees and customers to test the hypotheses.
- The results show that excelling at both exploitative and exploratory innovation helps enhance the quality of services, which in turn yield superior financial performance. Further, empowering employees enhances the relationship between exploratory and exploitative service innovation and service quality. We also show that the extent managers' perceived their market to be competitive influences in the pursuit of high levels of both service innovation exploration and exploitation and that this relationship is impacted by the extent they believe they have available slack resources.
Practical implications
- The findings suggest that service firms need to pursue both exploitation and exploration at high levels simultaneously and empower their employees to stay ahead of competitors in delivering quality services, which ultimately contribute to the achievement of superior financial outcomes. Also, the findings highlight the importance of employee empowerment, market competitiveness and slack resources in the pursuit of high levels of both service innovation exploration and exploitation.
- These findings and our theory indicate that this study is the first to empirically examine organizational ambidexterity in the context of service innovation exploration – exploitation adopting the principles of combined and balanced innovation. The study provides insights into the critical role of customers' perceptions of service quality in contributing to firms' financial performance. Our insights are unique in that the study incorporates managers, employees and customers in an integrated service innovation model.
Impact and interest:
Citation counts are sourced monthly from Scopus and Web of Science® citation databases.
These databases contain citations from different subsets of available publications and different time periods and thus the citation count from each is usually different. Some works are not in either database and no count is displayed. Scopus includes citations from articles published in 1996 onwards, and Web of Science® generally from 1980 onwards.
Citations counts from the Google Scholar™ indexing service can be viewed at the linked Google Scholar™ search.
|ID Code:
|Item Type:
|Journal Article
|Service Quality, Service Innovation, Exploration-exploitation, Employee Empowerment, Slack Resources
|Australian and New Zealand Standard Research Classification > COMMERCE MANAGEMENT TOURISM AND SERVICES (150000) > MARKETING (150500) > Consumer-Oriented Product or Service Development (150501)
|Current > QUT Faculties and Divisions > QUT Business School
Current > Schools > School of Advertising, Marketing & Public Relations
|Deposited On:
|30 Mar 2015 01:34
|Last Modified:
|08 Jun 2016 00:35
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