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"OPERATION CAMO DAY" at KTXS
February 2nd, 2012
The folks at KTXS in Abilene know how to kick off the February sweeps in style. They rally the troops with OPERATION CAMO DAY – asking everyone to dress in camouflage clothing as they prepare to "go to war against our competition." The Bonten Media, ABC affiliate is serious about winning the ratings, but they also know how to have fun as they prepare for battle.
I happened to be at the station for OPERATION CAMO DAY and watched as they held a quick rally in the newsroom. "General" (manager) Kyle Krebs gave a fiery speech to send his troops into battle. Everyone left with a glint in their eye – and an ice cream treat in their hand. Very cool!
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TV Station Brand Statements Have A Poor ROI!
December 21st, 2011
TV stations spend literally millions of dollars of air time each year trumpeting their brand statement on ID's, news opens, promos, graphics inside the newscasts the list goes on and on. The ROI (return on investment) for these expenditures is negligible at best for 99% of the TV stations.
AR&D's extensive national research database shows these – to many of you I'm sure – shocking numbers when it comes to TV station brand statements. When we ask – "Are you familiar with the phrase (BRAND STATEMENT) being used by a local newscast? – 69% of respondents say "Yes." Not a bad number you say.
But then we probe deeper – asking "Which station uses (BRAND STATEMENT)?" The number drops perceptibly to 43%. What? While 7-of-10 say they are familiar with the brand statement – only 4-of-10 can correctly connect it with the proper station. As an advertiser would you continue to invest your dollars in this venture?
And then the other shoe falls when we ask those same respondents – "Does (BRAND STATEMENT) make you more likely to watch their local newscast?" AR&D Vice President Of Research Rory Ellender says "that number falls to a pathetic 15%." Think about that – you spend millions of dollars in airtime, thousands of hours of staff time creating the promos and graphics – and less than half can name the correct station, and 2 people out of 10 say it compels them to watch your newscast. UGH!
So where is the disconnect? Our research points the finger at a number of reasons:
- Aspiration Marketing – too many stations create promotional spots of what the newscasts "aspire" to be. But the newscasts don't deliver on the advertising promises. That is a huge disconnect for viewers.
- Generic Brand Statements – using a brand message that claims something like, "Live, Local, Breaking News" – is too generic. Viewers typically ascribe those attributes to their favorite station (after all that's why they watch it) – so it is nearly impossible to stake an exclusive claim on any of them.
- No Emotional Connection – many brand statements become vanilla because they don't generate any emotional attachment to the station. For instance, "(Market's) News Channel." Hard to imagine what's in that for me as a viewer.
- Who Cares Brand Statements – these tout attributes that no one cares about, for instance, "(market's) News Leader." First of all, our research shows no one cares about which station is #1 or which station has the largest news staff etc. Once again, they assume their favorite station is #1 or has the best news-gathering staff etc.
So, I know what you're saying – tell me already what works? How do we fix this situation? It is actually a very simple answer – but the solution is complicated.
The simple answer – Find out what attributes are most important to viewers where you live? Then ask them, "Is any station, including your favorite, delivering that important attribute (i.e. brand)?" Researcher Ellender says, "we call that the Opportunity Gap – it is an attribute that viewers really value and desire, but no station, not even their favorite, is delivering it. So, if your station can deliver on it you will attract more viewers to your newscasts."
The complicated part – showcasing this brand attribute in your newscasts every day in a way that makes them unique and sets them apart from the competition. Once this is achieved then you can begin using the brand statement. You also must create and deliver an image campaign that promotes the viewer-value of this unique, and most desired, brand attribute.
And, if you doubt the power of this research-newscast delivery-clear marketing promise combination let me give you the most extreme example during my two decades with AR&D. I was consulting a TV station in Honolulu – the land of sunshine, swaying palm trees, warm tropical breezes – and SEVERE WEATHER!
That's right, AR&D research showed a huge opportunity gap in severe weather coverage. When I suggested my client become Hawaii's Severe Weather Station you can imagine the shock and skepticism. The general manager questioned my sanity. The competition teased our news crews mercilessly when they were in the field together. But the power of exploitation of the Opportunity Gap was amazing even in what many considered a radical idea. The station's news and marketing departments did a terrific job on making it happen.
The station's newscasts delivered on the promise, and made weather coverage a priority in their newscasts. The marketing followed with some great Hawaii-centric promotion. The station broke out of the pack – and knocked off the longtime Honolulu leader. The weather cooperated with torrential rains, mud slides, flooding and hurricane threats along the way. Some Hawaii natives even blamed the station for this crazy weather – saying "this never happened before you started calling yourself Hawaii's severe weather station."
There are many other AR&D client markets where this strong exploitation of the Opportunity Gap has taken stations to #1. How about your brand statement? Does it sell something viewers in your market really care about it? Is it a unique promise that is delivered every day in every newscast? If the answers are no – it is time to stop throwing away all those dollars.
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Yes! All Local Newscasts Look Alike. Conan Proved It!
November 15th, 2011
Whenever AR&D researchers talk to local TV news viewers – whether in online or telephone studies or in focus groups – they always make the same statement. It is the most consistent comment we get from coast to coast and all the markets in between – "They all look the same."
Of course, the fingers of blame get pointed in many directions. The media pundits have for decades blamed those dastardly news consultants for fostering this sea of sameness in local TV newscasts. To that – I say – "Balderdash!" Local TV news departments point the finger at staff reductions, and a lack of feet on the street – causing them to repeat many of the same news stories. Once again that is rubbish.
No – the real culprit in this "they all look alike" problem is the advent of computer newsrooms – and the dreaded "cut and paste" philosophy. Hey, I'm a busy producer – and this story looks OK – I'll just cut and paste into my newscast. Why re-write it?
Well, Conan O'Brien proved "why" on a recent program. Conan had announced the day before that he would perform a gay marriage ceremony on his program. It was going to be the last night in New York for the show – where gay marriages are legal – and one of his show employees was going to tie the knot. That announcement was an item in local TV newscasts across the country.
Unfortunately – "Cut and Paste Fever" was at a high pitch – as Conan proved with this clip the next day on his program. Every local anchor read the same story – with the exact same wording – and it seemed to go on forever. Take a look for yourself - http://www.youtube.com/watch?v=GME5nq_oSR4.
So – to avoid such nonsense – you would do well to heed the words of KPHO, Phoenix News Director Michelle Donaldson – who sent a note to her staff after seeing Conan's clip with these words – "EVEN IN HASTE – DO NOT COPY AND PASTE."
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The Elephant In The Room Ignored During Mobile Technology Overload
October 18th, 2011
The big screen HD TV was sitting right there in front of us – but we all ignored it and dove into our mobile technology to get more information on a tragic racing accident. It struck me later that evening – that even me – a child of television – had not automatically defaulted to the TV set – choosing my iPad instead.
It was Sunday afternoon and my older son had invited friends and family to his Plano, Texas home for a cookout and a little Cowboys football. Zak was using his Droid X texting buddies in other locations throughout the game. My younger son, Josh, was using his iPhone to check on his teams in a number of Fantasy Football Leagues. I had brought along my iPad to watch other late games from the NFL Sunday Ticket "To Go." I, of course, also had my trusty Droid X at my side for texting and emails. Wives and other guests were active on their cell phones keeping up with messages from their friends. All of this mobile activity occurred while we also kept an eye on the TV – hoping the Cowboys could hang on to win a close game against the Patriots. (No such luck!).
Suddenly Mark received an alert on his iPhone that a popular Indy Racing League driver had been killed in one of the worst accidents anyone had ever seen during a race in Las Vegas. Immediately we all peered into our mobile devices – smart phones and the iPad – looking for information and a replay of the accident. The elephant in the room – the 50-inch HD TV was ignored as the Cowboy-Patriots game droned along.
In less than a minute, Mark found a web site that had a replay of the crash. I immediately went to it – and my iPad played the carnage – with cars spinning out of control and flames everywhere. It was a horrible crash brought to us in living color on the Apple mobile device. We were able to replay it, and freeze it – while trying to determine what caused the crash etc. We also watched interviews with drivers and saw the CEO of the racing league announcing that the race had been cancelled – but that all the drivers would return to the track for a slow, five-lap tribute to Dan Wheldon – who had been killed in the crash.
It was only when Zak received a text message from a buddy of his – saying that the tribute was about to begin on ABC television – that any of us took our eyes off of our mobile technology and looked over at the big elephant in the room, as Zak switched away from the football game to watch the tribute live from Las Vegas.
Not even the 60-something, child of television, who has worked in the TV business for four decades, gave a second thought to the big screen HD TV until that moment. And that night, my friends, I thought about another lesson I'd learned that day about new media versus legacy media.
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WSPA: Reviving the Lost Art of Enterprising Reporters
September 25th, 2011
As I travel around the country visiting TV news departments – I am amazed at how enterprise reporting has become a lost art. Back in the day, when I was on the street as a reporter, we were required to not only come in with a viable story idea every day – but also we were required to have – and work – our sources. And – for those of you who may be wondering – yes we did have electricity – and even color TV back in those days.
Well, if you are one of those "walk-in-without-a-story-idea-hand-me-an-assignment" new breed of reporter – you need not apply at WSPA, the Media General station in Spartanburg, South Carolina. They demand that their reporters come to work armed – not only – with daily story ideas – but also ones that fit the station's On Your Side brand of journalism. It has become part of their newsroom DNA. They call it "managing the brand."
Longtime WSPA Managing Editor Karen Kelly says it starts when reporter candidates are initially contacted by the news managers. She says, "We are very specific about our expectations." The managers explain the On Your Side brand and Karen says, "We look for reporters who exhibit an aggressive reporting style, are prepared to ask smart questions, and are not afraid to ask those tough accountability questions."
WSPA News Director Dan Cates says, "From the very first interview reporters understand that daily, and special report pitches must fit the On Your Side brand." And by the way, those reporters are not only expected to offer one fresh, branded story idea each day – they are required to have two of them.
Kelly says the WSPA news managers believe the success of their enterprising reporting is based on four elements:
- Knowledge – All the reporters understand not only the daily requirements but the market research and strategic plan for executing the brand
- Consistency – The managers are relentless in their demand that the reporters pitch two strong, branded stories every day – no one gets a pass
- Reputation – The reporters know what the station demands right from the first interview – and the On Your Side brand is well-known in the market
- Teamwork – Everyone – not just reporters – build on the reporter story ideas in the editorial meetings with managers and producers monitoring progress all day
The main elements of the WSPA On Your Side brand are displayed in the news conference room. It keeps the news staff focused on the brand every day in these meetings. As the meetings progress, each reporter either makes their story pitches in person, or by phone from bureaus in the far flung Greenville-Spartanburg-Asheville market that spans two states. I have been in plenty of those WSPA editorial meetings – and the one thing I have never heard (which I ALWAYS hear in most every other newsroom) is – "I don't have anything today."
The WSPA producers don't skate through these meetings either. The meeting leader always starts with the question – "What's the buzz? What are people talking about today?" After several minutes of everyone pitching in (and this is before most of the reporters usually join the meeting) the list usually has 15-to-20 items on it. Then the reporters start pitching their ideas – and get feedback and questions from the producers and news managers. The reporters are always required to begin with their On Your Side story ideas for the day.
Managing Editor Kelly says these enterprise story pitches become a habit due to WSPA's consistent approach. Karen says, "It's not something we do for a couple of weeks, and then forget it. It is not a fleeting idea, but takes years of daily reminders of our expectations." I have been in those WSPA editorial meetings, and have witnessed more than once, when a reporter is sent out of the room to work the phones because they dared to come in empty-handed.
News Director Cates says, "Our viewers know what we do. They expect it. We get dozens of calls and emails each day with story suggestions." Cates goes on to say, "We make sure that viable leads are assigned to specific reporters for follow-up." Viewers also call, email or Tweet specific WSPA reporters. Kelly says, "Our reporters develop contacts and turn exclusive branded content because of our reputation and brand recognition."
With everyone engaged in the editorial meetings at WSPA, the reporters don't just get the okay to cover a story they have suggested, but the direction and elements of the story are discussed before they head out the door. What are the anchor breakout possibilities? Are special graphics needed? What will the viewers want to know? Cates says, "If the On Your Side angle isn't evident, everyone works together on ways to dig deeper, and add relevance and perspective."
If there is breaking news the WSPA managers use these meetings to ask questions of producers and reporters like – "How do we cover this story differently?" and "What perspective and relevance can we add that is impactful to our audience?" No one leaves the editorial meeting without a complete understanding of the important, branded stories of the day and with initial plans on how those stories will be told by the producers, reporters and anchors. Of course, many times those morning plans change during the day – but strong communication between the news staff in the field and the Managing Editor, Executive Producer and each newscast producer back at the mother ship allow for the needed adjustments.
So, the all but lost art of enterprising reporters is alive and well at WSPA. What about at your shop?
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9/11 – I remember…
September 11th, 2011
As I watch the coverage of the 10th anniversary of the 9/11 attacks on America, once again I am struck by the power of television, and the news organizations that bring strong emotions into our lives. Those emotions are conveyed in many ways – the sadness of the relatives of the 9/11 victims, the images of the horrific day ten years ago when a sadistic enemy used our own airliners to kill thousands of Americans on our own soil for the first time, and through the wonderful stories of the many heroes of 9/11.
There is one constant in these emotions – the power of seeing these events live while we sit in our homes thousands of miles away. For all its foibles, live television news has been a powerful force in our lives – in my life – for decades. Yes, there are many things wrong with television news – but nothing ever invented has gripped my gut like live coverage on television.
I remember sitting in my freshmen high school English class on November 22, 1963. It was a Friday and I was looking forward to our football game that night. Suddenly the principal came on the school's public address system to tell us President John F. Kennedy had been shot in Dallas. We were instructed to stay in the same room for the remainder of the school day, and he put the live radio coverage on the P.A. system. While it was a sad, gripping drama the radio coverage was missing something I wanted to see – live pictures of what was happening right now.
I remember two days later, a Sunday morning on November 24, 1963. I was a 15-year-old glued to the TV set as I had been all weekend, watching live coverage of the aftermath of the JFK assassination. They were transferring the alleged shooter – Lee Harvey Oswald – to a different location when suddenly, as I sat in my living room, a man walked in front of him and shot him live on television.
I remember the next day watching the JFK funeral live on television, when suddenly his 3-year-old son John F. Kennedy, junior stepped forward as the horse-drawn casket passed by. He stood erect, at attention, and snapped a salute to his dead father. I can still see that image in my mind's eye 48 years later. I remember the announcer saying it was the very young man's third birthday on the day his father was being buried.
I remember July 21, 1969 as I watched on live television – a man walked on the moon for the first time. It was surreal – the video was a bit grainy, it was black and white, but it was amazing to see Neil Armstrong bounce down the final steps of the lunar lander as I sat in my home.
I remember January 28, 1986. I was now vice president of news at KPNX-TV in Phoenix. I had CNN on in my office as I always did. Another space shuttle was being launched from Florida. The Big Three networks were not covering it live – these launches had become old hat. I was walking out the door of my office when suddenly the Challenger blew into pieces live on television. I remember the smoke was oddly colorful – blue and brown shades against the clear Florida sky – as the tragedy unfolded live on TV. I quickly rushed an anchor to the set – and we reported on the explosion five minutes before NBC scrambled to do a live report.
I remember September 11, 2001. It was an unusual Tuesday for me – I was not traveling that day – something I did almost every Tuesday. My wife Sherri had arrived home late the night before after working at American Airlines – where she assisted customers who needed a flight somewhere, or were stuck somewhere trying to get a flight home. Sherri was also on the airline's Care Team. If there was a crash – she would be one of the people taking the calls from friends and relatives of people on that flight.
I remember tuning to the Today Show where I saw a smoking tower at the World Trade Center, live on television. They were saying a small plane had crashed into it on a clear, cloudless morning in New York. As I watched live suddenly a large plane crashed into the other tower. It happened so fast, and seemed so unbelievable, that it took a few seconds before I realized what I had just seen on live television. Then the reports started coming in of commercial airliners being unaccounted for in a number of locations, and the one that had become a fireball into the side of the second tower may have been from American Airlines.
I woke Sherri up, and she headed into work to start taking those calls – those terrible, grief-stricken calls – from people wondering if their loved ones had been on the American flights that crashed on that horrible day. My wife was gone for three days while I sat in front of the live television coverage of the horror of 9/11. It takes a special person to deal with those calls that kept coming in from around the country. Now, she too, was forever connected to the day America was attacked at home.
I remember May 1, 2011, late in the evening, when the word started spreading on television and social media – that gutless bastard Osama Bin Laden had been killed by U.S. Navy Seals. In minutes live television began showing the spontaneous celebrations outside the White House as Americans rejoiced that an evil man had been gunned down. Some waved American flags. It was a stirring scene brought into my home on live television.
And now, on 9/11/11 – once again live television is bringing pictures – in HD now – into our homes so we can be joined as a nation watching another historic day in America. The live pictures are powerful. It is what television does best.
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WCMH Strikes Social Media Gold – 444 Miles From Earthquake
August 25th, 2011
When the recent surprise earthquake jolted Mineral, Virginia – the shock waves rolled out in all directions. While most of the coverage centered on Washington, DC and New York City, the tremor was also felt in Columbus, Ohio – 444 miles from the epicenter.
WCMH – the Media General NBC affiliate in Ohio's capital city – quickly jumped on the story when phone calls started rolling into the newsroom. Within a minute of the earthquake WCMH's email inbox was filled with people asking what happened. Before they even put the breaking news story on their traditional TV platform – reporter Tom Brockman created a Twitter hash tag – #Columbusquake, and other news staffers started engaging in conversations with their 33,000 Facebook fans. Of course, other people in the WCMH newsroom were also answering phone calls and emails from people wanting to relate their earthquake experience.
Denise Yost, WCMH Multimedia Content Manager, says once the hash tag went up – the Twitter traffic immediately took off. She says on the day of the earthquake WCMH's Twitter traffic tripled. The Tweets flowed in – not just from Ohio – but from all over the country as the Twitter users shared their experiences with each other and the TV station. They also received hundreds of comments on the station's Facebook page.
WCMH Director of Digital Content Ike Walker says, "When you have a big event like this email and the phone are still very important, but the best way to immediately react with your customers is to go to social media and establish a beachhead with a hash tag." "It is important," Walker notes, "to establish a beachhead to own the story."
Of course, the bread and butter of WCMH's multi-platform news strategy is their own website. So, even as news staffers were heavily engaged with customers on social media sites – WCMH created a special story about the earthquake on NBC4i.com. They also constructed a Google map with pinpoints to show how widespread the reports were. In addition, there were constant updates on the Continuous News section of the station's website.
The earthquake story generated over 30,000 page views, compared to the second most viewed story of the day – a missing woman – that garnered 4,500 page views. Overall WCMH's web site traffic was over 170,000 for the day – an increase of 40,000 over a normal Tuesday. The special earthquake map had 1,072 page views – an unusually high number.
Here are some important takeaways from the earthquake story coverage from WCMH's Walker. "When a big story hits," he says "you want to dominate the conversation immediately on social media and quickly establish a special hash tag on Twitter." It is also important that the entire news staff instantly become part of that conversation on your station website, Twitter and Facebook. You truly have to fan out your resources onto multiple platforms.
Walker also points out, "Don't shy away from using the free tools out there – like google maps – to organize all the info coming in and build a strata of information to dominate the conversation."
The WCMH experience is an excellent reminder that when something happens to a community of people these days – they want to share those experiences right away – and your news staff must quickly become part of that conversation on multiple platforms to serve your customers and dominate the most important conversation of that day.
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Having A Rough Summer? Try Hunting For IED's For A Living!
August 7th, 2011
Just like you – I have been a bit grumpy lately. I'm tired of the incessant heat, tired of politicians making fools of themselves, tired of the economy, and tired of working so hard all the time! But then I spent a 2-hour flight from Dallas to Colorado Springs with a 28-year-old Army Sergeant who hunts Improvised Explosive Devices (IED's) as a career. This man puts his life on the line for his country every day. I guess a bad day at the office isn't such a big deal anymore.
I was shocked to find out that there are Army units dedicated to finding the IED's on a daily basis. I thought all soldiers just tried to dodge these deadly fertilizer-filled bombs. Nope – these guys lead the way down roads and through farm fields in Iraq and Afghanistan hunting for the IED's to make the path safe for troops and other vehicles following behind them.
My flight companion has been deployed once each to Afghanistan and Iraq – and will be heading out again for a year's stay in Afghanistan this fall. He's looking forward to it – bored at being state-side. But the Army Sergeant – a college grad with a degree in Business Administration – has a deeper force driving him back to the war zone. He wants to help his fellow soldiers avoid the deadly killing devices. He says helping his country and his buddies is what led him to join the Army six years ago – right after college graduation.
The Sergeant told me when he was last in Afghanistan his unit (he commands a dozen men) – was sniffing out IED's to clear the path so a Canadian Army force could move down the road to a new location. Three times – in less than 400 meters – their vehicles were were rocked by IED's. Rear axles, tires, pieces of the vehicle were blown 800 yards away by the explosions. Thankfully the heavy armor under the vehicles – and surrounding the soldiers – kept them safe. Each time – they abandoned the blasted vehicle – and climbed into a new one. So the Sergeant – and his unit – were all bombarded by IED's three times in less than 400 yards!
He told me that the rebels building the IED's are getting more crafty every day. For instance, the last one that exploded had a trip lever built into the highway. It was set to go off the fifth time something – or someone – rolled over it. Apparently the fourth time was when the front wheels crossed the trigger – setting it off when the rear wheels passed over – blowing the rear axle hundreds of yards away. It was at that point that the Canadian Army commander called a halt to the operation. The three explosions had occurred in less than half the distance they were trying to cover.
I asked him why we were in Afghanistan. He shrugged his shoulders and said, "I really don't know – they keep saying it is because of the oil – but I have been all over Afghanistan, from one border to another and never seen an oil well. Now, when I was in Iraq they were everywhere." And, much like the rest of us, he complained that the mucky-mucks in the Army never listen to the soldiers in the field when they come up with new weapons and armored vehicles. "I wish," he said, "they'd listen to us in the field, we have experienced the situation."
I had one final question for the Sergeant – I said – "I understand wanting to help others, but what else drives you to risk your life like this?" He didn't even hesitate before saying, "I like the excitement and the rush of doing these missions, and the pay is very good too." He went on, "I'm single so there is no one waiting for me back home, no kids, no worried wife, so its good for me to be the one to do it."
And the pay differential? The Army Sergeant said, "I get an extra $400 a month for being in harm's way, and another $325 a month for putting my life in danger." And he added, "It's tax free." I have to tell you my jaw dropped. This brave American is one step away from death every day for less than $800 a month!
So – the next time you're on the verge of complaining about a bad assignment, a bad boss, the heat, the economy or whatever – ask yourself this question – "Would I put my life on the line for $725 a month?" I know my answer – and I can pretty well guess your answer too.
So quit complaining over the minor stuff – and say a prayer for the truly brave men and women who serve over there, so we're free to drive our cars and to get stuck in rush hour traffic – without any fear of running over an IED and getting blown off the face of the earth.
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From Zero To Hero In One CyberSecond
July 17th, 2011
My how times have changed. My dad was a young guy in the Navy – stationed at Pearl Harbor in 1941 – when the Japanese bombed the Naval Base. After the strafing and bombing stopped he was instructed to send a postcard to his family to let them know he was alive. So, Jack Willi wrote these five words on a small pink postcard – "Jane, I'm alright. Love Jack" – and mailed it to his fiancee (later his wife and my mother) Jane Peters in DePere, Wisconsin.
She told me it took three weeks for the postcard to arrive at her home from Hawaii. I asked her how nerve-racking that was, and she said, "Well every day that passed without a visit from some uniformed Navy officers made me feel better that Jack had survived the bombing." Can you imagine – waiting three weeks to find out? It seems so antiquated in this day of instant communication – and instant heroes.
I thought about that postcard as I watched 23-year-old Christian Lopez go from zero (nobody knew who he was) – to hero in the the wink of an eye – all because he caught a baseball hit by Derek Jeter, and was gracious enough to give it to Jeter without holding it for ransom. Suddenly Lopez was everywhere – local and national TV, national cable channels – and of course – on the Internet. He went to the game a few hours earlier as just an anonymous face in the crowd of tens of thousands at Yankee Stadium, and left with a face that was beamed everywhere around the world. Instant celebrity! Welcome to the new world of instant communication!
He's not alone, of course. When the national media decided to make a BIG STORY out of the Casey Anthony murder – she became an instant celebrity, albeit a villainous one. When she was acquitted of killing her baby girl – the Internet went wild. A Facebook page called "I hate Casey Anthony" has over 45,000 "likes." Even more disturbing, a Facebook page called "F… Casey Anthony" has 775,000 views.
Social Media even replaced the venerable (and way out-dated) – "Man On The Street" interviews for WFLA in Tampa after the Anthony verdict. A very clever package from Jen Leigh used You Tube videos – posted by average folks responding to the news. The emotion was much more real than she would have obtained by doing an MOS.
How about the instant fame for Ted Williams. He was a homeless man with various addiction problems when a newspaper reporter from Columbus, Ohio stopped to talk to him as Williams begged for money on a street corner. The reporter shot some video with Williams once he discovered he had an incredible "Golden Voice." The Dispatch reporter threw the tape into a desk drawer where it sat for a couple months until he pulled it out on a slow news day. The video was re-posted on You Tube and quickly amassed 4,000,000 views! In the next few days the formerly faceless homeless man was on the Today Show – and every other national news outlet, was given an announcing job by Kraft Foods, and became an instant celebrity!
Back in Tampa, the local media was running stories about a mysterious monkey that was romping around through backyards. One viewer caught some quick grainy video of the monkey which also ran in the local media. Someone decided to start a Facebook page called "Mystery Monkey of Tampa Bay" – and it zoomed to 25,000 followers by the second day – and now stands at over 83,000.
And then there was the instant celebrity of the Colorado Balloon Boy. The word was that the 6-year-old had jumped into a strange balloon being built by his father and floated away. For over four hours, hundreds of thousands of viewers around the world were mesmerized as the silver balloon – that looked strangely like a bag of the old Jiffy Pop popcorn – floated over remote areas of Colorado. Of course, when it landed the balloon was empty – and it all turned out to be an elaborate hoax by a guy wanting publicity for his invention.
So – what does all of this mean? I'm not sure – but it certainly is fascinating to me how thousands – and even millions of people – can become instantly mesmerized by some event. There doesn't seem to be any pattern to it. But – these are the same people who find local TV news to be a bit boring, repetitious, and not connected to their world. It makes me wonder – what can local TV news do to capture the imagination – once again – of the American public?
I'm not advocating pulling a balloon stunt or anything similar – but it does make me challenge our current thinking of what we present on local news every day. It certainly means every one – in every local TV news department – must work harder to use the many new communication/story telling tools at your disposal to be a thousand times more creative. It certainly means that you must think beyond the little box to include the social media and Internet community in your story telling.
Think of this – the average local TV story posted on your local TV website – may get viewed a few hundred – or on a great day – a few thousand times. Well, consider the #5 all-time most viewed You Tube video titled "Charlie bit my finger again." This home-shot video of two babies has been viewed 335 MILLION TIMES!
So – where are we missing this incredible connection with your audience? How do we get there? I don't know as I write this today – but I know our company will be working to get our clients there in the years ahead. I just hope you aren't going to be defensive – and have a "stick your head in the sand" mentality as we tell you how to build the newscast of the future. It is going to be a very different journey than you have ever been on.
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Give Your Newscasts A 10-Point Summer Tune-Up
June 19th, 2011
Are your newscasts stuck in a rut? Do you plod along from one day to the next with the same old tired crime and courts low-hanging fruit content? Are you relevant to your customers' daily lives?
I would venture to say most of you – if you are honest – would answer a firm YES to the first two questions – and a resounding NO to the third. It is certainly what your viewers say about local newscasts. Well – I have a solution for you to break out of those summer doldrums. It is time to give your newscasts a 10-Point summer tune-up so you are ready to zoom forward this fall.
- BRANDED CONTENT. To break out of the pack in your market you must offer relevant, uniquely-branded content that is valued by your customers. It starts the day before in pre-planning, gets a jump start in the morning editorial meeting and then must power its way through the day. How do you take the important stories today and brand them as yours? What enterprise stories will you offer viewers? How do you make them care about the stories you are presenting? Are you just covering the news in a superficial, unconnected manner – or do you offer content that your customers find valuable in their daily lives?
- NEWSCAST COPY. Are you "reporting" to your viewers in news-speak – or are you "talking" to your viewers in a conversational, meaningful way? Do you tell them why they should care about a story? Do you tell them why it is important to them? Do you break it down for them in easy digestible bites? Do you let them know what you did for them today ("I checked this out for you and…")? Do you showcase your anchor's knowledge and tenure in the market – by having them add perspective to stories when appropriate?
- ANCHORS. It is probably time to tune up your anchors too. Are they the "Chief Journalists" in the newsroom – or do they stroll in late in the day, read a little copy, disappear for a long dinner break, and then come back and read for a few more minutes? Your anchors should be the newsroom leaders – bringing in story ideas from their sources and from what they hear on the street. They should be fully engaged in the editorial meetings – offering suggestions for anchor breakouts, and graphics that will help them showcase the information for the viewers. Do they write original content – or do they just re-write what others have already written – many times taking away the branding words in the process?
- REPORTERS. Are your reporters simply robots who walk in every day and take whatever the assignment desk hands to them? Or – do you require them to develop sources and to submit story ideas – every day – than can be turned that day – and are relevant to your customers? Are they creative in their story-telling – or do they simply fall into the formula trap (copy, soundbite, copy, soundbite, standup – DONE!)? Do your reporters include graphics in their packages that aid viewer understanding? Do they plan out – and execute – creative live shots and stand-ups – or do they just simply stand there?
- PRODUCERS. Are they simply "show stackers" – filling the time between the commercial breaks? Do they "own" the lead story in their newscast – and work hard to use graphics, anchor breakouts and other elements that grab the viewers' attention? Or – do your newscasts start like so many others with a quick 2-shot "hello" from the anchors who disappear after a few seconds as they hand off to the reporter? Do the producers tell viewers what's – NEW AND NOW – or just simply write the same story with no updating – just as it played in the earlier newscasts?
- NEWSCAST TEASES. Are they the last thing the producers do on their way to the control room for their newscast – or – do they carefully craft these important "sells" designed to keep your customers interested through the commercial break? Do they make the teases relevant to your customers – explaining what they will get in return for their 3-minute investment of time waiting through the commercial break? Do you tease one story as "NEXT" and deliver on that promise – or do you come out of the break with some other story – angering your customers who are tired of being strung along through newscasts?
- WEATHERCASTS. Are your weathercasts "Forecast-Focused" – or are they chock full of irrelevant stats, maps and graphics? Do your meteorologists clearly tell your customers what to expect from the weather – and when? Do they waste your customers time with Almanacs, currents, national weather and other maps that are irrelevant to their lives? Are your weathercasts "elastic?" In other words, if it is going to be "severe clear" for the next five days – do you still give them 3 minutes or so to say that – or do you shorten the weathercast and gain time for other news? Conversely, if there is severe weather do your producers allow enough time for the meteorologists to accurately explain this potentially life-saving information?
- SOCIAL MEDIA. Do your anchors, reporters and other news staffers engage in a two-way conversation with your customers using social media? Or is it a one-way street where you send out some information without listening to what your customers are saying in the social media world? You must engage your customers early – and often – every day – to use social media in a meaningful manner.
- PRIMETIME TOPICALS. Are these a priority – or simply another task for the marketing folks or producers to check off their "to do" list each day? Do you target these topicals based on your research – or do you just throw out 2-to-3 stories that have already been re-hashed all day and expect your informed customers to make an appointment for your late newscast? When is the last time the news director and person who writes these important topicals actually sat down and reviewed them together?
- STEP BACK – REVIEW – DISCUSS – SET GOALS. To achieve a winning tune-up the news director must lead an effort to do these four things. First off, get everyone to step back and put themselves in the mind-set of your customers? What do they care about? What are their issues? What are their fears? What type of content do they care about? Once you've set that baseline it is time to review your newscasts – and to discuss – whether they are relevant to your customers. The final step – is to set goals moving forward. Pick 3-to-5 goals that deal with content, presentation, news writing, graphics – and most importantly – HOW YOU WILL MAKE YOUR NEWSCASTS RELEVANT TO YOUR CUSTOMERS?
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Horticulture Students benefit from Ergonomic tools.
Students on our Level 3 Extended Diploma in Forestry and Arboriculture and our Level 3 Extended Diploma in Horticulture courses, will now benefit from a range of specialist, ergonomically designed, pruning equipment.
The tools have been produced by Agricare – a Kent-based business which supplies products to the agricultural and horticultural industries.
During a recent Agricare demonstration and industry talk, held at the College's plum orchard, students learnt that by investing in the correct equipment they can prevent repeated strain and injury. During the event Brian Tompsett shared his first-hand industry experience of a lifetime spent using manual hand-held secateurs.
The new tools include: hand held secateurs, a hedge cutter pole and pruning saw head attachments. The electric tools also come complete with a long-life battery pack. These tools make physical manual pruning easier and more accessible for all students. Using a simple electric trigger action students with specific physical needs can also now more easily participate in practical sessions.

subset: commoncrawl


text:
App Information Crazy Fish
- App NameCrazy Fish
- Package Namecom.smtechnology.crazyfish
- UpdatedFebruary 21, 2016
- File Size36M
- Requires AndroidAndroid 4.0 and up
- Version1.0.0
- Developerweruru
- Installs-
- PriceFree
- CategoryAction
- Developer
- Google Play Link
weruru Show More...
how to cook 1.0 APK
Cooking or cookery is the art, technologyandcraft of preparing food for consumption with the use ofheat.Cooking techniques and ingredients vary widely across theworld,from grilling food over an open fire to using electricstoves, tobaking in various types of ovens, reflecting uniqueenvironmental,economic, and cultural traditions and trends. Theways or types ofcooking also depend on the skill and type oftraining an individualcook has. Cooking is done both by people intheir own dwellings andby professional cooks and chefs inrestaurants and other foodestablishments. Cooking can also occurthrough chemical reactionswithout the presence of heat, mostnotably with ceviche, atraditional South American dish where fishis cooked with the acidsin lemon or lime juice.Preparing food with heat or fire is an activity unique tohumans,and scientists believe the advent of cooking played animportantrole in human evolution. Some anthropologists believe thatcookingfires first developed around 250,000 years ago, althoughthere isevidence for the controlled use of fire by Homo erectusbeginning400,000 years ago.The expansion of agriculture, commerce, trade andtransportationbetween civilizations in different regions offeredcooks many newingredients. New inventions and technologies, such asthe inventionof pottery for holding and boiling water, expandedcookingtechniques. Some modern cooks apply advanced scientifictechniquesto food preparation to further enhance the flavour of thedishserved.This application can teach you cooking.how to cook:- Easy to learn- All video search results are provided via YouTube API.- how to cook To watch the videos, internet connectionsarerequired. (strongly recommend Wifi)Enjoy this app!!!DISCLAIMER: The content provided in this app is hosted byYouTubeand is available in public domain. We do not upload anyvideos toYouTube. This app is just an organized way to browse andview theseYouTube Videos to make it convenient for peoples, towatch videoswithout browsing in YouTube.
Math For Kids 1.0 APK
math for kids helps your child to reachtheirfull potential in math. math for kids – not just excitingtasks achild can solve while playing, but also the whole adventureofhappy animal-friends. Learning the numbers and counting neverwasso much fun – see for yourself! Works perfectly for kids of 3andup.Kids will learn to:✔ Name numbers✔ Count✔ Compare numbers✔ Add✔ Subtract✔ Match numbersmath for kids Wouldn't it be just wonderful if there was asimplegame for preschoolers that made learning numbers and basicmathskills enjoyable? There is! It's called Kids Numbers and Math- andit will teach your kids how to count, as well the basicsofaddition, subtraction and much more!If you want your child to learn math – and enjoy it – youcan'tfind a better choice than Kids Numbers and Math.
Coloring Book Cute Animals 1.0.0 APK
Coloring Book Cute Animals now on yourAndroid.And for FREE. Download today, you won't regret itBring your favourite colors to life with this Coloring BookCuteAnimals! you can be sure to create a masterpiece bycolouringamazing pictures. you can be sure that with this coloringgame youcan mix, match, and create a wonderful piece that you canbe proudto show off. Get painting today!Features Coloring Book Cute Animals:• Choose from the available pictures which one you wanttopaint.• Show your wonderful images to all your family and seetheirreaction.• Choose another image and have fun trying your skills at creatinganew masterpiece.• Easy controls! Simply tap to paintTake care of your mind in a relaxation exercise withColoringBook Cute Animals app.Choose your favorite color and give your special touch to lotsofbeautiful drawings.
Bear Bubble Shooter 1.0.0 APK
bear bubble shooter is Classic casual puzzlegame really fun to play in all time your activity bubble shootermania.To play this game is really simple just Make combinations of 3 ormore bubbles with same color to make them fall down/crush/burst andClear all the bubbles to win game. This game have deluxe beautifullcolor bubbles ready to play for you bubbles shooter maniaMost interesting bear bubble shooter comes to Android Market!You will know when you start to play this lovely game!bear bubble shooter is at your side to feed your honeypot shooterand help you get the high score! Clearbear bubble shooter features:• Interesting game modes• Easy to play but a challenge to masterHOW TO PLAY1.Tap where you want the honeypot.2.Group 3 or more honeypots to make them burst.3. Breaking the bubbles continuously can get points as bonus.Most interesting bear bubble shooter comes to AndroidMarket!Free to download now!
Rat Race Cheese 1.0.0 APK
Ready to test your problem-solving and screentapping skills to beat increasingly complex (but fun!) obstaclecourses?Then you'll love the challenges in Rat Race Cheese, where you mustreach different cheese rewards without touching any walls or traps.You see the rat loves to hunt cheese.to the tasty cheese on eachlevel.Keep tapping the screen to navigate the best and fastest courseyou can. The farther away you tap, the quicker your rat will go tothat location. And tiptoe when you're moving in tight spaces!Start with Easy and advance to Average and then Hard. Pass everylevel to become a Rat Race Cheese!FREE Download now!!!FEATURES of Rat Race Cheese:? Easy game play? Cute graphics? Anyone Can Play? And so much more...GO RUN AND GET THE CHEESE!!!
Crazy Fish 1.0.0 APK
This is one of underwater game youhaveseen.Crazy Fish a funny mini gameCrazy fish, the fear of the ocean, hunts fishes.You can easily start new turns by pressing the start gamebutton.With challenging game play and a multitude of prey you willbeentertained for hours. The game mode can be deactivated inwhichcase it becomes a regular fish. You also have a lot ofcustomizablesettings.Crazy Fish Offers:* Enable/disable sounds-effects during game-play* A high-score list* Hours of fun!* And...Much moreCrazy Fish a funny mini game.The game is beautifulwithocean.FREE VERSION NOW!!!You will love it!
Memory BLock Game 1.0.0 APK
Are you ready to challenge your memorydailywith "Memory Block Game" ?A great game to exercise your memory !GAME FEATURES- Match pairs Blocks- Different levels of difficulty- The grid adjusts automatically to your device- Colorful images of logos to be easily rememberedHow to play Memory Block Game- Normal : Don't care about order of "Blocks Color" whentheyappear. just Tap on them.- Order: You need to remember order when "Blocks Color" appear,andtap with the order: the "First" appear one to the "Last"appearone.- Opposite: Dont' care about order, but remember where are they,toavoid tap on them, let tap on "Grey Blocks".A free memory game for kids and adults.Brain trainer. Pairs game. Free matchup pro.Brain & Puzzle game. memory kids apps, matching game.This is FREE Version for Play "Memory Block Game"Have A Fun With Game !!!
Kids Coloring Book Animals 1.0.0 APK
Kids Coloring Book Animals now on yourAndroid.And for FREE. Download today, you won't regret itBring your favourite colors to life with this kids coloringbook!you can be sure to create a masterpiece by colouringamazingpictures. you can be sure that with this coloring game youcan mix,match, and create a wonderful piece that you can be proudto showoff. Get painting today!Features Kids Coloring Book Animals:• Choose from the available pictures which one you wanttopaint.• Show your wonderful images to all your family and seetheirreaction.• Choose another image and have fun trying your skills at creatinganew masterpiece.• Easy controls! Simply tap to paintTake care of your mind in a relaxation exercise withKidsColoring Book Animals app.Choose your favorite color and give your special touch to lotsofbeautiful drawings.
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QuickShortcutMaker 2.4.0 APK
This app can create a shortcut to anapplication from the list of activities which are installed on yourphone.Even if so many applications are installed, you can choose anactivity smoothly.You can also use the QuickShortcutMaker for searching the appwhich you want to launch.If you want to use the app which you don't use frequently, maybeyou have no shortcuts for it. So, you may have to search the appfrom a list of many apps. Even if you know the name of the app,it's hard to find it.In this situation, the QuickShortcutMaker will help you finding theapp. Please try!This may be useful. But please use it at your ownrisk!You can make shortcuts to hidden setting screens which are usuallynot accessible.Even if you encountered any problems using this app or shortcutscreated by this app, I don't have any responsibility about that.Please be sure to use this app at your own risk.About Internet access permission:From the version 2.0.1, for a more rapid improvement of the app,you will be requested an additional permission to access network sothat the app can send a detailed error report to developer.The app uses network only to send error reports.And when it communicates, a confirmation message will be displayed,so please rest assured.for Launcher3 of CyanogenmodIf you cannot create shortcut, please try the followingsteps:1. Long-tap the home screen.2. Tap "WIDGETS".3. Long-tap "Activities" which has the QuickShortcutMaker'sicon.4. Drag it to somewhere on the screen.5. QuickShortcutMaker will be launched.6. Select an activity, edit it, and tap "Create".7. A shortcut will be created on the home screen.Follow the updatesGoogle+https://plus.google.com/u/0/114542232871046503427Twitterhttps://twitter.com/sika_appRecent updates:(v2.4.0)- Added Italian and Arabic translations.- Adapted to AndroidPhone7 theme.- Changed dialog UI.- Fixed a bug that the shortcut for Google Play cannot beopened.- Added function to ask you to rate this app. (Forgive me if youdon't like such a thing.)(v2.3.0)- Added translations to many languages. (Français, Español,Português, Polski, 한국어, 中文(简体), 中文(繁體), Bahasa Indonesia)- Added support for some other themes. (Atom / Solo, etc.)- Added several other improvements.(v2.2.0)- It is now possible to operate multiple items from the activitylist by long-tapping the items. You can add them to favorites orshare.- Changed the text format in which to share the applicationinformation.- Added the types of themes that can be selected icon (ADW / Nova /Apex / LauncherPro / GO / Holo).- Added the number of icons in the list of themes.- Changed the UI of shortcut editing screen.- Added German translation.- Added a lot of improvements.(v2.1.0)- Added support for tablet devices.- Added function to share app information as text.- Improved UI of some screens.- Fixed some bugs.(v2.0.3)- Added function to open the App info screen from the shortcutediting screen. (Android 2.3 or later only)- Fixed a minor bug and UI.(v2.0.2)- Fixed a bug that the app crashes while searching at a certaincondition.(v2.0.1)- Added error report function to send detailed information when theapp crashes or when you see "Failed to load" message.- Reduced consumption of the memory so that the models which havelow-memory not to crash.- Search results can be sorted order by names.- Increased speed of search.- Fixed a bug on setting icon.- Fixed a bug that the icon becomes smaller when you use the app ontablets.(v2.0.0)- Added history and favorite features.- Applied Android 4.0(ICS) UI style.- Activity list is now grouped by app.- Fixed some bugs.Keywordsquick, shortcut, maker, create
**Devices WITHOUT root permissions and withAndroid >= 5.0 (Lollipop), can connect with this app but theyCANNOT view the WEP-WPA-WPA2****Devices WITHOUT root permissions and with Android < 5.0(Lollipop), CANNOT connect with this app and they CANNOT view theWEP-WPA-WPA2**Do you want to know if your Access Point is vulnerable at the WPSprotocol?Wifi Wps Wpa Tester is the app that you need!With this app, you can test the connection to AP with WPSPIN.PINs are calculated with many algorithms:-Zhao-TrendNet-Dlink-Dlink+1-Belkin(root)-FTE-xxx-TrendNet-Asus-AiroconRealtek-EasyBox Arcadyan-ArrisAnd others default PIN of MANY Access Point.Then NOT ALL AP ARE COMPATIBLE WITH THIS APP.App allows to do PINS BRUTEFORCE in a SMART WAY ( ONLY FOR ROOTEDDEVICES )Why SMART?Because, app will try 11000 PINs COMBINATIONS rather than10^8.In fact, AP tells to your device if the first 4 of 8 digits of WPSPIN, are correct and the last digit is a checksum of previous 7digits.NO OTHERS APP ( CLONE OF THIS APP ) CAN DO THIS.And, app allows to notify if WPS is in LOCK STATE ( ROOT AND NOROOT ).NO OTHERS APP ( CLONE OF THIS APP ) CAN DO THIS.WPS Lock state is a state when Access Point, for security reasons,does not allow no more PINs. THEN is USELESS to try othersPINs.App needs root permissions for devices with Android version <5.0 ( LOLLIPOP ).For devices with Android >= 5.0 you can test the PINs with thisapp and you can connect, BUT YOU CANNOT SEE WPA ( OR WEP ) PASSWORDWITHOUT ROOT PERMISSIONS.Use this app only with your own AP for do not go against thelaw.Privacy Policy :https://www.iubenda.com/privacy-policy/8000344
WordPress APK
WordPress for Android puts the power ofpublishing in your hands, making it easy to create and consumecontent. Write, edit, and publish posts to your site, check stats,and get inspired with great posts in the Reader. What's more? It'sopen source.WordPress for Android supports WordPress.com and self-hostedWordPress.org sites running WordPress 3.5 or higher.Visit the forums to get help with the app:http://android.forums.wordpress.org
Blog 0.0.1 APK
Our blog posts include experiment resultsofonline marketing, how to articles, tools and tips for runningyourbusiness, business ideas, online selling, entrepreneurship,startups, success stories, interviews and reviews of relevantbooks.You can visit the web version of ourapp:http://technotip.orgFeatures1. Has a list of 8 recent articles on the homepage and usercannavigate to older blog posts.2. Clear reading experience with bigger fonts on articlepage.3. Facility to bookmark the article and read later frombookmarkssection.4. Cache the recently viewed article for offline reading.5. List of pages.6. Search facility.7. List posts based on Category.8. List posts by author/contributor.9. Invite others to our app via Social Sharing Apps.Option to rate the app.10. Facility to directly share the posts and pages with othersfrominside the app via popular social sharing applications.
WPS Connect 1.3.6 APK
With this app you'll can connect to WiFinetworks which have WPS protocol enabled. This feature was onlyavailable in version 4.1.2 of Android.App developed with educational purposes. I am not responsible forany misuse.Released under license CC BY-NC-ND 4.0:https://creativecommons.org/licenses/by-nc-nd/4.0/WPS: http://es.wikipedia.org/wiki/Wi-Fi_Protected_SetupWPS Connect is focused on verifying if your router is vulnerable toa default PIN. Many routers that companies install ownvulnerabilities in this aspect. With this application you can checkif your router is vulnerable or not and act accordingly.Includes default PINs, as well as algorithms such Zhao Chesung(ComputePIN) or Stefan Viehböck (easyboxPIN).Tested on:- LG G2- Nexus 5- Samsung Galaxy S3IMPORTANT!!Prior to an assessment, understand that it serves theapplication.
XPOSED IMEI Changer 1.7 APK
ROOT REQUIREDXPOSED FRAMEWORK REQUIREDIF You dont know What is XPOSED Framework then do not try thisapplication (it wont work)Hi Guys,I read about the Xposed framework in xda and other websites.somewebsites have really good tutorials about it.So what I understandis that we can modify a function and its return values using theXposed Framework.I have created and Xposed Module For Changing (MASKING) the IMEINo of the PhoneChange Means How Other Application gets the IMEI No of the deviceusing below codeAs you all know,The Value is not permanent as it is an XposedModule :)XDA-Developers Threadhttp://forum.xda-developers.com/xposed/modules/xposed-imei-changer-t2847187Pro version :https://play.google.com/store/apps/details?id=com.vivek.imeichangerproStepsInstall appEnable module in xposed frameworkCome back to app and enter new valuePress ApplyGo to xposed moduleOpen framework pageDo a soft rebootOpen the appAnd you can see new valuecheck the value by dialing *#06#, you can see the new value
Sing! Karaoke by Smule 5.1.5 APK
We all have a voice. Find yours. Sing yourfavorite songs, use audio effects and video filters! Soloprivately, karaoke with friends, connect with singers around theworld, or duet with celebrity artists like Nick Jonas and EdSheeran. Choose from millions of songs, create music videos andshare them with our 50M+ musically minded, supportive community.It's just like karaoke, only better. Sing free today!Featured on Entertainment Tonight, Forbes, and Google Play's BestApps.-----------FEATURES• Sing along to new and classic songs with music and lyrics• Sound like a pro! Add studio polish with our amazing audioeffects• Use pitch correction and reverb to get real-time feedback on yoursinging• Apply video filters to make your recording look moreprofessional! Choose from Selfie, Vintage, Black & White,Sepia, and Fight Club• Share what you make on our global platform to get discovered.Love, comment and share other videos• Upload your song to the Smule Sing! Songbook for other singers toperform• Connect with Facebook to find and karaoke with friends on SmuleSing! Chat with other singers• Duet with the Artist - Shawn Mendes, James Arthur, Jessie J,Jason Derulo, Kylie Minogue, Linkin Park, X Ambassadors, OMI, CarlyRae Jepsen, Charlie Puth, Silento and many more-----------------------------------------------------New songs added every day! Choose from a massive catalog of Pop,R&B, Rock, Rap, Hip Hop, Country, Soundtracks, Latin, K-Pop andmore! Popular on Smule Sing!:POP HITS & BALLADS:* Shape of You - Ed Sheeran* Play That Song - Train* Treat You Better - Shawn Mendes* Say You Won't Let Go - James Arthur* Closer - The Chainsmokers, ft. Halsey* 7 Years - Lukas Graham* Rockabye - Clean Bandit, ft. Anne-Marie* Love me Like You Do - Ellie Goulding* All of Me - John Legend* Stay - Rihanna ft. Mikky Ekko* Love Yourself - Justin BieberNEW CLASSICS & KARAOKE ESSENTIALS:* Killing Me Softly - The Fugees* I Will Survive - Gloria Gaynor* Un-break My Heart- Toni Braxton* Happy - Pharrell Williams* Eye of the Tiger - Survivor* Bohemian Rhapsody - QueenMUSICALS & SOUNDTRACKS:* Beauty and the Beast - Beauty and the Beast (Disney)* Part of Your World - The Little Mermaid (Disney)* Let It Go - Idina Menzel (from Frozen by Disney)* Cups (When I'm Gone) - Anna KendrickDon't see your must-sing karaoke jam? Upload to the Smule Sing!Songbook:https://www.smule.com/support/upload#songbookCONNECTING THE WORLD THROUGH MUSIC™We believe that music is much more than just listening— it's aboutcreating, sharing, discovering, participating, and connecting withpeople. It is the original social network with the power to breakdown barriers, touch souls and bring people together from all overthe world.Lots of talents get discovered through our Smule Sing! platform.Love, comment, and share performances to show your support and meetincredible singers from all over the world. Skip the karaoke bar -karaoke free, sing anywhere, show off your talent, and getfans!LOOK GREAT, SOUND LIKE A PRONo matter what kind of singer you are, you can sound amazing everytime with Smule Sing!'s voice enhancement technology. Like being ina recording studio, use special voice effects and video filters tochange the pitch, add reverb, autotune, and smooth overimperfections with our Selfie filter. Love singing along to songson the radio? If you are musically inclined, have imagined singinga solo on stage, performing a duet with a pop star, or joining anacapella group, download Smule Sing! for free today! Smule is asupportive, joyful community where music-making at all levels isencouraged and appreciated.FOLLOW US and keep up with new major artists and featured singerson Sing!http://www.smule.comhttp://www.facebook.com/smulehttp://www.youtube.com/smulehttp://www.twitter.com/smulehttp://plus.google.com/+smuleHave questions on a particular permission?http://www.smule.com/support/sing#android
Administrator 1.3 APK


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Winter Fest, now through Feb. 25 at the Dietrich Theater. Enjoy 12 foreign, independent and art films in fourteen days during the winter months at the Dietrich. Tickets: $8.50 each. A free Winter Fest Post-Fest Discussion, facilitated by Ronnie Harvey and Hildy Morgan, will be held at 1 p.m. Feb. 26 at the theater. Info: 570-996-1500.
Nikki Moser and Ron Morris art exhibit, now through Feb. 26 at the AFA Gallery, 514 Lackawanna Ave., Scranton. Moser will exhibit "Marcellus Shale Hex Signs: A Modern Pastiche." Morris will exhibit a variety of figurines constructed from aluminum foil. Info: email@example.com or 570-969-1040.
'Terezin and Kurdistan – A Journey: How do we break this chain of inhumanity?' now through Feb. 28 with a gallery talk at 2 p.m. Feb. 12 at Marywood University's Suraci Gallery. Gallery hours are 9 a.m. to 4 p.m. Monday, Thursday and Friday; 9 a.m. to 8 p.m. Tuesday and Wednesday and 1 to 4 p.m. Saturday and Sunday. Photographs, by Michael Mirabito, Ph.D., portray former atrocities as well as the human need for normalcy. Exhibition is the inaugural presentation of the virtual Holocaust and Genocide Studies Center at Marywood University.
'Andersonville and Florence Prisons: The Ezra Hoyt Ripple Memoir' exhibit, now through March 11 at The University of Scranton. Presented in conjunction with the 150th anniversaries of the Civil War and the city of Scranton, the exhibit is co-sponsored by the Lackawanna Historical Society. Cost: free. Info: 570-941-4214 or email@example.com.
'The Importance of Being Earnest,' 7:30 p.m. Feb. 25-27 at Summit University of Pennsylvania. The university's theatre department will present this comedy masterpiece of English theater. Cost: $8. Info: 570-585-2400 or SummitU.edu/events.
Soul Shakers Winter Blues Guitarmageddon, 7:30 p.m. (doors at 7 p.m.) Feb. 26 in the Scranton Cultural Center's Grand Ballroom. A fundraiser for the Scranton Cultural Center, with proceeds benefiting its ongoing operations, restoration and programming. The Soul Shakers will serve as rhythm section to a lineup of performers, including Phyllis Hopkins, Doug & Eamonn Hubert, Bob McCartney, Teddy Young, Clarence Spady, Matt Bennick and Peter Florance. Cash bar will be available and the Peculiar Culinary Company's food truck will be on site with food for sale. Cost: $20. Tickets: at the Fidelity Bank Box Office at the SCC in person or by calling 570-344-1111, or via all applicable Ticketmaster outlets. Info: sccmt.org.
Songs for a New World, 7:30 p.m. Feb. 26 and 27 in the Sette LaVerghetta Center for Performing Arts on the Marywood University campus. Directed by Chuck Gorden, M.F.A., associate professor of theatre at Marywood. Cost: $10 general admission; $8 seniors; $6 students; and free for IHM Sisters or for those with a valid Marywood ID.
Narratives Seen exhibition, Feb. 27 through April 3, with an opening reception from 6 to 8 p.m. Feb. 27 at Marywood University's Mahady Gallery, first floor of the Shields Center for Visual Arts, Insalaco College of Creative and Performing Arts. Featuring the paintings of Kevin Kinkead, Gayle Wells Mandle, Gretchen Dow Simpson and Mark Webber. Cost: free. Info: 570-348-6278, or www.marywood.edu/galleries.
Marywood University Wind Ensemble, 3 p.m. Feb. 28 in the Latour Room of the Nazareth Student Center on campus. Cost: free. Info: 570-348-6268.
Abington Heights High School to present 'You're a Good Man, Charlie Brown: The Musical,' 7 p.m. March 4 and 5 at the high school. Cost: $10 general admission and $6 for students. Tickets sold at door.
After School Players performance of 'Class Action' by Brad Slaight, 11 a.m. March 5 at the Dietrich Theater. Cost: $5. Info/reservations: 570-996-1500.
Marywood University Senior Wind Band Celebration, 7 p.m. March 5 in the Sette LaVerghetta Center for Performing Arts on campus. Cost: free. Info: 570-348-6268.
Electric City Swing concert, 4 p.m. March 6 at the First Presbyterian Church in Clarks Summit. The group will perform music of the 1920s, '30s, and '40s. Cost: free, but donations will be accepted. Info: 570-586-6306.
The Quietmen in concert, 7:30 p.m. March 10 in the Theatre at Brooks at Keystone College. A traditional and contemporary Irish music group. Cost: free. Info: keystone.edu.
Indian Classical Dance Presentation, 4 p.m. March 12 at The Century Club of Scranton. Presented by Sujata Nair-Mulloth, of Kala School of Indian Classical Dance. Info/reservations: 570-342-0204.
The Wyoming County Players' Winter Dessert Theater: 'Squirrel Lake,' 3 p.m. March 12 and 13 at the Whipple Performing Arts Studio in Tunkhannock. Cost: $15 general and $12 for senior citizens and children 12 and under. Reservations: 570-836-6986 or email@example.com.
'David Zeisberger, Apostle Among Indians' movie event, 2 p.m. March 13 at the Dietrich Theater. Cost: Free. Post-film discussion with Dr. Katherine Faull. Info/reservations: 570-996-1500.
A Journey Through American Quilt History, 2 to 3:30 p.m. March 13 at the Abington Community Library. Presenters: Pat and Arlan Christ, who collect and study quilts, while documenting their historical importance. Cost: free. Reservations: call 570-587-3440 or stop by the library.
Catholic Choral Society Lenten Concert, 3 p.m. March 13 at St. Paul's Church, 1510 Penn Ave., Scranton. Cost: free. Info: 570-575-1040 or catholicchoralsociety.org.
Third Tuesday Life Drawing, 7 to 9 p.m. March 15, April 19, May 17 and June 21. AFA Gallery's Tuesday Night Drawing Group has been moved to the third Tuesday of every month. The program provides two-hour self-guided sessions with a nude model for artists of all experience levels. It also gives an opportunity for artists to improve their observational drawing skills as well as getting a better understanding of the human form. Artists are required to bring their own materials. Tables, chairs and easels are provided by a grant from the Scranton Area Foundation. Students under 18 require a parental permission slip. Cost: $2 for students, $5 for members and $7 general admission. Info: email@example.com or 570-969-1040.
Celebrate Sobriety at the Movies, 7 p.m. March 16 at the Dietrich Theater. A movie night for anyone whose life has been affected by addiction. Cost: Free. Info/reservations: 570-996-1500.
'Grease, Jr.' auditions, 6 p.m. March 18 and 19 at the Whipple Performing Arts Studio, Tunkhannock. Be prepared to read, sing and dance. Performances are May 19 through 21. For students 6 to 20 years old. Info: wyomingcountyplayers.com, 570-836-6986 or email email@example.com.
Southside Johnny and the Asbury Jukes concert, 8 p.m. March 19 in the Harry and Jeanette Weinberg Theatre at the Scranton Cultural Center at the Masonic Temple, 420 North Washington Ave., Scranton. Cost: tickets range from $32 to $39. Tickets: in person at the Fidelity Bank Box Office at the SCC, by calling 570-344-1111, or via all applicable Ticketmaster outlets. Info: sccmt.org.
Scripts to Stage: A Class in Intermediate Playwriting staged reading, 6 to 8 p.m. March 19 at Abington Community Library. Cost: Free.
The Arcadia Chorale's 31st Annual NEPA Bach Festival, March 19 and 20. A celebration of the music of J. S. Bach and his contemporaries. on Saturday and Sunday, March 19 and 20. The festival will open at 4 p.m. March 19 with an organ concert by organist Timothy Smith at Elm Park United Methodist Church in Scranton. The Arcadia Festival Orchestra will perform a program of double and quadruple concertos at 8 p.m. Saturday, March 19 at Covenant Presbyterian Church in Scranton. The festival concludes with a choral concert at 3 p.m. Sunday, March 20 at Covenant Presbyterian Church in Scranton. Cost: admission for the chamber music and choral concerts is $15 general and $12 for seniors and WVIA members. Students will be admitted free with a student ID. Admission to the organ concert is free. Info/reservations: arcadiachorale.org or 570-871-0350.
Improv Group, 7 to 9 p.m. March 21 and April 18 at the Dietrich Theater. For ages 18 and up. Join with others in developing stories on the spur of the moment, and learn how unscripted dialogue, plot and action can make you a better writer, actor or director. Cost: Free.
Open Mic Night with Breaking Ground Poets, 7 p.m. March 25 at the Dietrich Theater. Doors open for sign ups and seating at 6:30 p.m. Open to audiences and performers of all ages. Musicians, poets, comedians and performers of all types are invited to share their talents. After the open mic portion of the evening the Breaking Ground Poets will take the stage. Led by Katie Wisnosky, this Tunkhannock-based group of young people dedicated to self-expression will share their original works. Cost: Free. Info: 570-996-1500.
Spring 2016 Film Festival, April 1 through 21 at the Dietrich Theater. Enjoy 22 foreign, independent and art films in 21 days. Opening Night Gala doors open at 5:30 p.m., April 1, for two films, beer, wine desserts and more. A free Post-Festival Film Discussion will be held at 1 p.m. April 22 at the theater (no need to register). Gala tickets: $40. Festival movie tickets: $8.50. Gala reservations: 570-996-1500. Info: dietrichtheater.com.
Open Mic Night, 7 p.m. April 22 at the Dietrich Theater. Doors open for sign ups and seating at 6:30 p.m. Open to audiences and performers of all ages. Musicians, poets, comedians and performers of all types are invited to share their talents. After the open mic portion of the evening, actors Owen Frazier and Rich Ryczak will take the stage to entertain with some comic examples of Old Time Radio. Cost: Free. Info: 570-996-1500.
Dietrich Film Favorites Series: 'Sandlot,' 1 p.m. and 7 p.m. April 27 at the Dietrich Theater. Cost: free; Sponsored by C.H. Corby & Sons Excavating Inc. Info: 570-996-1500.
Arsenic and Old Lace, 7 p.m. April 29 and 30 and 2 p.m. May 1 at the Dietrich Theater in downtown Tunkhannock. A community theatre production of "Arsenic and Old Lace" by Joseph Kesselring. Cost: $10. Info: 570-996-1500.
Writers' Group, 7 - 8:30 p.m. every Thursday (ongoing) at the Dietrich Theater, Tunkhannock. All genres and levels of writing are welcome. For ages 18 and up. Cost: free. Info: 570-833-5246.
Warrior Writers, 6:30-8:30 p.m. second Mondays at the Dietrich Theater in Tunkhannock. These writing workshops support artistic exploration and expression and provide a safe space to share experiences in the military culture. Open to all veterans and service members. Cost: Free. Info/register: call 570-996-1500.
Wyoming County Reads ('To Kill a Mockingbird' and 'Go Set a Watchman') book discussion dates and topics, 7 p.m. Feb. 24 at the Tunkhannock Public Library with Dr. Marnie Hiester and Dr. Jim Calderone, of Misericordia University, on "Hatred, Prejudice and Ignorance vs. the Human Capacity for Goodness" and movie showing of "To Kill a Mockingbird" at 1 p.m. and 7 p.m. March 2 at the Dietrich Theater. Cost: free. Info: 570-996-1500.
March Madness Reading Challenge, March 1 to 31 at the Abington Community Library. A challenge to read a few or a lot of books during the month of March. Try something new or discover a "new to you" author and enter your name to win a lottery ticket tree or top prize, Samsung Galaxy S2 8.0. Book suggestions will be on display.
Afternoon Book Club, 2 to 3 p.m. March 16 at the Abington Community Library. Discuss "Death on Blackheath" by Anne Perry. For adults.
Book Club: 'The Romanov Sisters,' by Helen Rappaport, 2 p.m. March 20 at The Century Club of Scranton. Info/reservations: 570-342-0204.
Fine Art Coloring Workshop, 7 to 9 p.m. Fridays, Feb. 26, March 11, March 25 and April 8. For adults and students ages 12 and up. Instructor: Jennifer Kozlansky. Cost: $15. Bring your pencils or markers and a favorite snack to share. Cold and hot drinks will be provided. Register/info: 570-996-1500.
Boredom Buster Craft Day, 1-4 p.m. March 5 at the Endless Mountains Nature Center Lodge, 1309 Vosburg Road, Tunkhannock. A variety of projects from easy (toddler friendly) to detailed (for teens through adults) will be available all afternoon. Warm drinks and homemade cookies will be served. Cost: free; donations appreciated. Allergy note: The craft projects and refreshments will be peanut and tree nut free. Register online: bit.ly/1P0ehUd. Info: 570-836-3835.
Pysanky-making workshop, 12 to 2 p.m. March 19 at the Lackawanna Historical Society's Catlin House i8n Scranton. Pysanky is a traditional Ukrainian craft in which patterns are drawn on the eggs with wax, which protects the egg when dye is applied. Instructor: Tammy Budnovitch. Cost: $20. Reservations/info: 570-344-3841 or email firstname.lastname@example.com.


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Build Guide by MashiroSunao
Not Updated For Current Season
This guide has not yet been updated for the current season. Please keep this in mind while reading. You can see the most recently updated guides on the browse guides page.
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Evelynn Build
Jungle Role
Ability Sequence
Not Updated For Current Season
The masteries shown here are not yet updated for the current season, the guide author needs to set up the new masteries. As such, they will be different than the masteries you see in-game.
Here is my first guide and my take on how to dominate with Evelynn. When I started playing Evelynn (now I main with her), I started building Evelynn based on the a couple of top guides here on Mobafire, but eventually I started to stray away from those and began to experiment a bit. The intentions of this guide is to teach players how to use Evelynn correctly and dominate games with her. Not much else to say in an intro, so let's begin!
If you do not like this guide for structural reasons, please tell me where I can improve before voting -1. At the same time, this is just the general information and is under construction. I will add the more detailed things when I am able to.
Pros / Cons
-Great burst damage
-Easy kills and assists
-Can tower dive easily once you have your ultimate.
-Finish off people who think they've gotten away from a fight with low HP
-Amazing chaser
-Make people afraid of overextending
-Mana problems (only early game), one gank and you're pretty much left with nothing
-Slow early game, getting creep kills are a pain for Evelynn
-Easily shut down by oracles if the enemy team decides to stick together constantly
-Very bad in team fights
-Extremely squishy
-First focus as soon as you appear
Not going to go into great detail about runes. My choice is basically flat AP Quintessences, cool-down reduction glyphs, magic penetration marks and mana regeneration seals. Basically runes of a standard caster. Honestly, I do not think they are worth going into detail with.
Summoner Spells
Main choices:
: Although you can do some great bursts, your damage output is pretty much **** afterward until you get a higher level of Hate Spike. Ignite will help you get some damage in as well as saving you the risk of tower diving during the laning phase. Also, it is a great spell to have thanks to one mastery that gives you 10 AP when it is on cooldown.
: should be pretty much self-explanatory. One thing you do as Evelynn is assassinate people who are low on HP. Now what if they're surrounded by a few people, but you just have to get that kill? Just go in stealthed and use your bursty Ravage to finish them off. After, the enemy will focus you and sometimes you're in a jam and need to flash away. Another nice usage is turret diving. If you see an enemy with low HP who is just turret hugging, you can easily flash into him/her (with stealth) and burst your target down. Reason why flash is so useful in this case is because the turret will reveal you even in your stealth and they'll start to run away; using flash will surprise them and not allow them time to react until it is too late. Overall, I say do not play Evelynn without this spell in my opinion.
Other options:
: this is not my first choice since your ultimate already does the job, but Ghost does help if you need that extra boost to chase, get away, get to a team fight, etc.
Allows you to leave your lane and get a kill in another lane before the enemy team has a chance to call MIA.
One of Evelynn's weaknesses is tanky DPS, after you open up with your burst, your damage will not be enough to kill them alone. They'll start to crush you with their damage and Exhaust is great for reducing the damage they deal so you can try to get the kill. It's also good for keeping an enemy from getting away if they are about to reach their tower. Overall, I do not see much use of this spell considering that you'll be bursting others to death before they have a chance to retaliate.
Skill Sequence
at level one for scouting and perhaps an early gank, though not likely since Evelynn cannot really do much at level 1. The stun can save your laning partner though if s/he should be ganked early. Get another level in it at level 8 for a longer duration. Max this last afterward.
get it when you're level two. This skill is the reason why Evelynn has mana problems early game. It's good for a little bit of early burst. You should level this up this whenever possible. size=
get it when you're level three, mainly to farm creeps or give you a little bit of extra damage when you're in a fight. You can argue that you should get it at level two though. After you finish maxing Ravage, max this next.
: your ultimate, level it up whenever possible. A great skill that can save you or get you a kill. Use it whenever you think someone on the other team is about to die.
When ever you are about to initiate a gank, stealth yourself and open op on your target with Ravage. If you have your ultimate, use it and start pounding on your target whilst spamming Hate Spike until they die. If they get away under the condition that turret diving is not worth it, leave them and initiate again should they decide to stay, or look for other lanes to gank.
Laning Phase and Item Explanation
With this guide, you will be laning with Evelynn. Unfortunately, due to her lack of range, she is easily harassed. However, you will just be laning to get some EXP and last hits when possible. I would like to jungle with her, but I do not know how to and unfortunately, most junglers build a bit of AD, which is what I'm not looking forward to.
Start with Boots of Speed and one health potion. The reason for the one health potion is so that you will be a bit ahead in gold. You should not even need the health potion since you will not be playing aggressive while you lane, but having one is just for good measures. After you get 650 gold, get your Boots of Mobility. Why this first? Because right after this item, you will start looking around the map for ganks. Having these boots save time and allow you to roam around much faster. If you do not see a gank-worthy target, return to your lane for some farm/EXP. After you earn enough money from those ganks, get a Mejai's Soulstealer (if you're confident) and then Sheen for some extra damage, and then your Fiendish Codex for some cool-down reduction. Then get your Deathcap for some massive damage. At this point, assess the situation and determine if you need to counter-build, if not then continue with the items I have listed.
Other item explanations:
-Zhonya's Hourglass: not really viable in my opinion since you do not have an AoE or a continuous skill going on while you're in that state. All you're doing is delaying your death.
-Abyssal Scepter: Always good to lower your target's magic resist, but I think there are much better options out there.
-Deathfire Grasp: Since you are bursting, this item will help with the tanky people. Unfortunately last I used it, I came out of my stealth and my target was not stunned. I'm unsure of this though since I was not paying much attention and I rarely get this.
-Rod of Ages: Gives you some mana as well as survivability, but I do not think the AP it offers is enough for Evelynn.
-Rylai's Crystal Scepter: Good item since you will be spamming your Hate Spike, but with your chasing ability, the slow is not necessary.
Types of items that I like to emphasize about are Heavy AP for damage as well as your cooldown reduction to allow you to spam as often as possible. Late game, this skill deals massive damage.
Despite that you are laning, your creep count will be laughably low, but that's okay! Most of your gold will come from ganks anyway!
Team Work
When ganking, of course you need to coordinate with your teammates. Let them know you're coming and if there are multiple people there, ping the target you intend to gank. Unless your target is low on HP or a squishy caster, your 1v1 capabilities are pretty bad especially against other bursters or tanky DPS.
Debunking the Myths
Myth: Max Hate Spike first
-Yes, your Hate Spike will be dealing quite a good amount of damage thanks to all the AP you've acquired. Your damage over time will be massive. Unfortunately, this skill is a pain during the laning phase because there's a pretty good chance creep waves will be around when you're ganking and your Hate Spike ends up hitting creeps instead of your enemy. In other words, at this stage of the game, it is pretty unreliable. Your main income comes from ganking early, so having your Hate Spike hit creeps while you do **** damage to your target is not going to get you the kill. In addition, your target has a good chance of successfully running to their turret while you're still trying to Q them to death. You want Ravage first to burst and kill them as fast as possible. Your stun only lasts so long, and you want to get as much damage as possible in those few seconds. Also, Evelynn needs her teammates to gank successfully during the laning phase, lowering their defense and magic resist with Ravage for your teammate can make a difference in them getting away or dying. If you go for Hate Spike first, you may as well build AD Evelynn...
Myth: AD Evelynn is better
-To some extent, yes she is. For most of time, you will be using auto attacks, but that is not your main source of damage. Both her offensive skills scale with AP and leaving them alone for your autoattacks is not maxing your damage output. Same argument I used for Hate Spike: you want to get in as much damage within a few seconds rather than more damage over 10 seconds or so.
Well, I hope I've shed some light in building Evelynn. Overall, Evelynn's ability to gank is unmatchable and her potential damage just makes her that much more dangerous.
Again, this is my very first guide and there may be some important things I've left out. If there is, please comment and let me know before voting down on this guide!


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HOPS & PROPS Beer Tasting April 8, 2017
Click here to purchase tickets
Join the High Sky Wing for the 9th annual Hops & Props 2017 on Saturday, April 8th from 7:00 p.m. to 10:30 p.m. in the Main Hangar at the CAF High Sky Wing, 9600 Wright Drive in Midland, TX.
Enjoy tasting over 50 different beers and ciders, sample delicious appetizers from area restaurants and listen to live music by the Cody Bryan Band, followed by the talents of Cameran Nelson. Bid on your favorite silent auction items, featuring a wide variety of items from trips and gift baskets to firearms and airplane memorabilia. Take part in the 50/50 Raffle. Enjoy all of this while surrounded by vintage warbirds. Hops & Props 2017 T-shirts will be sold at the event.
General admission tickets, which include the beer tasting, food and a commemorative glass, are on sale now. Tickets are $40 in advance or $50 at the door. A special Designated Driver ticket, which includes event admission, food and soft drinks, is $20. Limited VIP tables are available for $500 (8 guests). VIP tables are the only reserved seating available. A "Tipsy Taxi" service will also be on sight at no charge to you. No one under 21 admitted. IDs will be checked.
BONUS for VIP Table ticket holders: Doors open at 6:30 p.m. for VIP guests. General admission ticket holders: Doors open at 7:00 p.m.
Proceeds from the Hops & Props fundraiser will be used locally to support the CAF High Sky Wing and the Midland Army Air Field Museum.
For more information: (432) 703-3142 event phone or (432) 235-7007 office phone
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Enjoy Beer, Food, Music & Vintage Aircraft! Thank you for your support.
Thank you to our FOOD SPONSORS: Domino's, Texas Roadhouse Midland, Triple Threat Sports Bar, Rue 432, 10 Sports Bar & Grill. (More to be added soon).