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June 3, 1998 – Number 19
Danny Sullivan
Editor, Search Engine Watch
About The Report
The Search Engine Report is the email companion to Search Engine Watch, https://www.searchenginewatch.com/. It keeps you informed of changes to the site and general search engine news.
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In This Issue
+ New Netscape Line-Up
+ Real Name Tops At AltaVista
+ Inktomi Picked By Yahoo, Snap
+ Three's Company: LookSmart and Snap Challenge Yahoo
+ AltaVista Launches New Look, Larger Size, More Languages
+ Excite Enhances Search Results
+ HotBot Redesigns, Expands Shopping
+ Yahoo Spruces Up
+ Meta Tag Usage Remains Low
+ AT&T Reaches Out To Search Engines
+ Web Marketing Search Engine Launched
+ Search Engine Notes
+ Search Engine Articles
+ Subscribing/Unsubscribing Info
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General Notes
Hello Everyone–
Once again, it's been another busy month in the world of search engines. Covering all the latest news has put me behind on some site updates I'd planned for May, but I'll be moving quickly to do these over the next two weeks.
First on the list will be a revised "What People Search For" page, with a number of new links. The folks at MetaCrawler, http://www.metacrawler.com/, are now also providing me with top terms each month. There will be a new page within the site summarizing these.
Also, I am just about to post revised Search Engine EKG charts that show crawling patterns.
The easiest way to keep informed about these and other pages will be to check the site's What's New page, where I will post notice of revisions and new additions.
Search Engine Watch What's New
Search Engine News
Netscape has unveiled the most sweeping changes to its important Net Search page since it established its landmark pay-for-placement deals on the page in April 1996.
Most significant is that Netscape is now running its own, branded search engine, Netscape Search. It's powered by Excite, in the same way that Excite provides results for the AOL NetFind search engine.
Netscape now occupies one of the coveted "Premier Partner" positions on the Net Search page. By default, the page will open to Netscape Search 25 percent of the time.
Netscape's new partner Excite also receives a traffic share of 25 percent. The remainder of the page's traffic is rotated among veteran Net Search partners Infoseek and Lycos, and two newcomers to the premier line-up, AltaVista and LookSmart. Previously, these two had shared space within the now defunct Marquee Provider section.
Exact traffic shares for these remaining four were not disclosed, except that none are getting more than a 15 percent share.
Next year, Netscape Search will jump to receiving a 50 percent slice of the traffic, while Excite will stay at the same level and everyone else will share the remaining 25 percent.
Yahoo is the biggest absence. The company decided that it no longer needed a strong presence on the page, due to the considerable traffic it receives beyond Netscape. Reports are that only five to eight percent of Yahoo's traffic came from Netscape. Now it is listed below the fold, among numerous other search options.
Yahoo is also abandoning its partnership with Netscape to produce the Netscape Guide By Yahoo. The partnership began last year, but it made little sense for it to continue in the wake of Excite landing a $70 million deal to program the Netscape web site.
Netscape decided in March to try and emulate the success of search-turned-portal sites such as Excite and Yahoo by building out content within its own site. It relabeled its site "Netscape Netcenter," then went on the hunt for someone to provide it with a branded search engine and build out content for web surfers.
Excite won the bid in May. Over the next two years, it will produce content for the site and power Netscape Search. In return, it receives the right to sell advertising and positioning partnerships within Netcenter, plus receives its own positioning on the Net Search page. New content should be appearing within the month, Excite says.
Eyebrows have been raised over the huge sum Excite paid, especially in light of the fact that Yahoo says it couldn't earn the money it had expected when it was producing content for Netscape.
Excite Executive Vice President Brett Bullington says his company can do better. He also points out that $20 million would have been spent on positioning Excite within Netscape anyway, leaving only $50 million that it needs to recover through ad and partnership sales. "Can we sell $25 million this year and next year? I think we should be able to," Bullington said.
In fact, Excite just announced that it has signed agreements for $21 million in advertising revenues in connection with the deal, putting it a third of the way toward covering the initial cost.
Concerns have also been raised over the fact that Netscape can walk away from Excite after the two years but keep all the content and programming tools Excite creates for it. The possible repercussions of such a handover are one of the reasons Yahoo declined the deal.
"The coup de grace for us was the turning over the technology and tools to Netscape, with no guarantee of renewal. Basically, you could create a competitor," said Jeff Mallett, Yahoo's chief operating officer.
Again, Excite says it can make the partnership work to its advantage. "We think in the end, we'll both learn how to win and exit with something out of it," Bullington said. In the strange land of the Internet, where "coopetition" rules, he may be right.
Meanwhile, on the heels of getting its search partnerships in order, Netscape has announced it plans to implement new "Smart Browsing" features by the end of July. These will likely incorporate Alexa site discovery technology into the browser and a word addressing system that sounds similar to Real Name, described below. However, the system will probably depend more on forwarding queries to search services. Expect more on this next month.
Yahoo ends ties to Netscape
News.com, May 21, 1998
Yahoo's reasons for departing Netscape, with some interesting stats on the share of traffic it had received.
High-Stakes Deal For Excite, Netscape
Internet World, May 11, 1998
General details on the partnership.
Why Infoseek Walked
Red Herring, May 12, 1998
Nice details on why Infoseek didn't think the Netscape deal was good for it to pursue, along with some stats on traffic the service has received from Netscape.
Excite Executives Cross Their Fingers That Payoff Will Come
Internet World, May 11, 1998
Details on the amount Excite is paying to Netscape, along with guarantees that it gets some money back if expected traffic levels aren't reached.
Excite to power Netscape search
News.com, May 4, 1998
General details on the partnership.
Alexa: Searching Serendipity And More
The Search Engine Report, Jan. 9, 1998
More about Alexa, whose technology Netscape will be using soon.
Sponsor Message
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AltaVista is now listing Real Name addresses at the top of its search results, a move which makes it much easier for web marketers to be found for their company names and which may help some users more easily find what they are looking for.
Real Name is an alternative web site addressing system from Centraal Corporation. The system allows people to reach web sites by entering words such as "Barnes & Noble" into their browser's address box, rather than having to enter a URL such as "http://www.barnesandnoble.com."
Until the AltaVista deal, the system's biggest problem was that it only worked for those with Real Name-capable browsers. That meant downloading special software, which is a hurdle in the way of widespread acceptance.
Centraal hopes to solve this problem by getting Microsoft and Netscape to build native Real Name support into their next browsers. But the AltaVista partnership, which began in May, could allow the system to fly regardless of this. That's because it solves a bigger problem of economically making search engine results more relevant for some searches.
Consider things from a web user's point of view. Imagine you want to go to Nike's web site. What's the address? Net savvy people will guess at "http://www.nike.com" and get there just fine. In fact, depending on your browser and the company's web server, you can get away with entering "nike.com" or even just "nike."
It's a bit more complicated with Barnes & Noble. Is it barnesandnoble.com, barnes-and-noble.com or barnes&noble.com? The last example isn't allowed under the current domain name system, but no doubt people try and feel frustrated when nothing loads.
Real Name suggests its system will be the solution to all this. However, net savvy and non-savvy people already have a solution they've been using for years, when they don't know an address. They turn to the search services, just as people turn to a phone book or directory assistance when they need a phone number.
That's the basic reason why search services have become so popular. Likewise, it is the reason many web marketers become so frustrated with them. The boss goes to a favorite search service, looks for the company by name, can't find it and goes on the warpath. Get it fixed, the boss demands.
Fixing it might not be easy, for some people. The answer may involve understanding meta tags, appropriate page titles and the need for decent copy at the company's graphic heavy web site.
Here's where Real Name provides a simple solution. It sweeps aside all those complications. Instead, you just pay your $40 annual fee, and you'll come up tops for your name on AltaVista, guaranteed.
At this point, the old "selling listings" alarm bells are probably ringing with some people. Has AltaVista sold out? Shouldn't only the most relevant results come first? Hold your panic, and let's see the system in action.
Remember Nike? Do a search for "Nike" at AltaVista, and as happens with many major companies, no pages from the Nike site are top ranked. Before the Real Name partnership, both Nike and someone looking for the company were probably disappointed. Now, Nike's site gets top billing because the company has registered its name as a Real Name address.
Ideally, AltaVista and the other search engines should ensure that Nike and other important companies are top listed for their names, anyway. But to do so, they might have to manually configure or tweak the results for particular names.
That's not too much work when you are talking about ensuring that just Fortune 1000 companies are top listed for their own names. But what happens when smaller businesses want to ensure they come up first for their names? That's more time consuming.
The partnership with Centraal provides a solution. It gives people a way to get on top for their names in AltaVista without the service having to lift a finger. In fact, AltaVista even collects a share of the revenues.
Nor are search engine users harmed. AltaVista's own results are not altered one bit. The Real Name link is simply prefacing them, which makes perfect sense. Nike and other companies should come up first for a search on their own names. It's what both the company and most search engine users would expect.
Sound perfect? There are gray areas and a big fat loophole that allows the "selling listings" fears to return.
First the basics. Names can be had for $40 per year, and you can have as many as you like. However, companies cannot register generic terms, and only trademark holders can register their own names. Thus, Nike can register its name, but it can't register "shoes."
What about companies with generic names? Amazon.com has the Real Name address of "Amazon," which is also a river and a race of mythical warrior women. Why is this allowed?
Real Name CEO Keith Teare says that exceptions will be made in some cases, such as to support what a user might expect. On the web, someone searching for "Amazon" probably wants to reach Amazon.com. Thus, Real Name feels it makes sense to allow Amazon that term, he said.
What about cases where two companies have the same name? Real Name prefers that neither registers the name. Ideally, Apple Computers and Apple Records will each register those two-word names. But in the end, Real Name will side with what it believes a user expects, and that will probably be the larger and better-known company.
Now for that loophole. Real Name allows slogans to be registered or generic terms to be appended to company names to make addresses. At the moment, this provides a way for companies to indirectly receive traffic for popular keywords.
When a Real Name address has been registered, clicking on the Real Name link takes you directly to the registered web site. But when no name is registered, as in the case with a generic term like "books," clicking on the link instead takes you from AltaVista to the Real Name search engine. There, it displays sites that it thinks matches your query.
These sites are drawn from three separate databases. The first is made up of paid Real Name addresses, which number less than 10,000, at the moment. The second contains 30,000 addresses that the company editorially created to seed the index. The last has information from 1/2 million web sites that the Real Name system has crawled.
Sites are displayed generally in that order: paid names with the search words in them come first, then editorial picks, then crawled picks. However, popularity also comes into play. The system measures which links users choose, so an editorial pick can appear higher than a paid link, if enough people click on it.
Thus, while no one can register "books," Barnes & Noble, Amazon.com and others have been busy registering names that contain that word, which in turn puts them high on the Real Name search engine results. For example, Barnes & Noble has registered "Barnes & Noble Computer Books."
At the moment, significant numbers of people are clicking through, even on generic terms, so this strategy of adding generic terms to a company name means that sites do indeed have a shot of making the top of the list for generic terms, albeit in a roundabout way.
About seven million people clicked on Real Name links at AltaVista during the first week of launch, about a 20% clickthrough rate, Teare said. Eventually, this clickthrough traffic may diminish. The Real Name address link is new to users, and I suspect many of them are clicking on it when doing general searches without really understanding what it is.
In fact, the presentation at the moment is entirely unclear. For example, a search for "microsoft" yields this link:
- Real NameSM Address – microsoft
Subscribe your company, brands and trademarks to the Real Name System.
Ideally, the main link would say something more appropriate, such as "Microsoft Web Site." That would be more useful to users. Certainly the description should be about the site, rather than the service.
Both Teare and AltaVista say the actual format will likely evolve. At the moment, the emphasis is providing information about the service to better educate users and potential customers.
Also, Teare points out that over time, people may recognize what the term "Real Name Address" means, in the same way they know what to do when they see a web address displayed, or if they see a word after "AOL Keyword."
The big question is whether AltaVista will continue to display a Real Name address link when no Real Name exists. If so, the clickthrough loophole will continue, and no doubt warm the hearts of many web marketers. If not, having a variety of Real Name addresses that incorporate generic terms will be less important.
Another loophole is that plenty of people are getting away with registering generic terms, at least for the time being. The Real Name system doesn't inherently know that a term shouldn't be registered. Instead, someone can go in and register something like "books" temporarily.
After a few days, someone from the Real Name staff will review the site and its address to ensure it meets the company's guidelines. "Books" obviously wouldn't, so the person would receive a rejection letter, with some suggested alternatives. They also wouldn't be charged for the original attempt.
Teare said Real Name expected this to happen, and it is actually putting it to good use. Once a term has been rejected, it's flagged so that it can't be registered again. Eventually, the generics will be eliminated.
"The system learns over time. We think that's the best way to build up the dictionary," Teare explained.
So what's next? Teare has talks with the browser companies planned, but he also hopes to be making deals with other search services. It could be that the Real Name service will be popping up elsewhere.
Real Name Service
Deal Allows Companies To Buy Top Spot in Search Results
Internet World, May 18, 1998
AltaVista picks Real Name for registered word search
Ad Age, May 11, 1998
Finding Brand Names Fast
Wired News, May 7, 1998
GoTo Sells Positions
The Search Engine Report, March 3, 1998
GoTo.com sells top placement, generic terms and all, and is proud of it. Founder Bill Gross says economics provides the best form of relevancy. Read more about the service.
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Inktomi's strategy of being the brains behind other search services, rather than starting its own, paid off big for the company in May. Inktomi signed agreements to begin powering both Yahoo and Snap searches.
Both services have their own listings, but when a search fails to find a match within these, it will automatically be forwarded to the Inktomi database.
AltaVista had been providing Yahoo with this service over the past two years. However, AltaVista has restructured itself to be more of a competitor to Yahoo, making it a main reason why Yahoo decided to go with a new, non-competitive partner.
"Inktomi had the best business model, which is a pure OEM play. AltaVista, on the other hand, has decided to move a little bit more into adding other services beside search," said Jeff Mallett, Yahoo's chief operating officer.
Yahoo will oversee the sales of all banner ads and partnership positioning on Inktomi-produced results pages. In contrast, DoubleClick had previously sold inventory on these pages for AltaVista, at the end of the previous deal.
Both AltaVista and Yahoo left the partnership on good terms. AltaVista's technical director Louis Monier described it as a "happy divorce."
AltaVista will continue to be positioned within Yahoo at the bottom of each results page. Yahoo has provided links to other search engines in this location since it began. Now AltaVista, along with two or three other search engines yet to be named, will pay for the privilege of being more prominently positioned there. Clicking on links in this area automatically sends the search to the selected search engine.
Inktomi will take over for AltaVista within the next two months at Yahoo. Meanwhile, it has already begun providing a similar service for Snap. Infoseek was the previous partner there, and it will continue to power searches on Cnet's Search.com service.
Sam Parker, Snap's Vice President of Product Development, named all the same reasons for going with Inktomi as Yahoo had. Inktomi's non-competitive OEM model and top search technology made it an easy choice, he said.
Inktomi also continues to power its first partner, HotBot, and will be the brawn behind the new Microsoft search service that is supposed to launch later this year.
Buddy, You're a Rival Now
Wired, May 20, 1998
Details on the AltaVista-Yahoo split.
AltaVista steps aside on Yahoo
News.com, May 18, 1998
Inktomi to power Snap search
News.com, May 6, 1998
Three's Company: LookSmart and Snap Challenge Yahoo
Yahoo, unlike its chief competitors, is powered by human beings. A staff of 80 people reviews web sites and places them into one of Yahoo's many categories. This has produced a high-quality directory of over 750,000 sites, which is a key part of Yahoo's phenomenal success.
Now Yahoo has company: LookSmart and Snap. Both are human-powered directories with substantial listings and alliances that put them in contention to win the hearts of directory lovers.
Neither service expects to match Yahoo's incredible popularity, but they are optimistic they can attract sizable numbers of visitors to become web successes in their own rights.
LookSmart isn't new, having launched back in Oct. 1996. But unlike other directory startups at that time, it continued to expand and mature. LookSmart now lists nearly 400,000 web sites in 20,000 categories. A team of 30 people backs the directory.
LookSmart has alliances with over 100 mid-sized ISPs, and the partnerships it struck earlier this year with AltaVista and HotBot brought it to even more people's attention. Now it's taking over the premier partner position that Yahoo has abandoned on the important Netscape Net Search page. The move will even further raise awareness of the service.
Some may still remember LookSmart as Reader's Digest's entry in the search engine wars, but that ended with a management buyout last September.
Cnet's Snap service is newer. It launched in Sept. 1997, but it was completely redesigned in April to better emphasize its search and navigation core. Snap has about 200,000 web sites listed, with 60 people dedicated to building the service.
Like LookSmart, Snap has gone after alliances with ISPs to be a front-end to the web for their customers. It is also promoted through Cnet's other properties and occupies secondary positions on both the Netscape and Microsoft search pages. As with LookSmart, these alliances mean that the service is coming to more people's attention.
What about Search.com, Cnet's other search service? That's run by a separate division within Cnet and will continue to provide a different service than Snap. "We're a portal, and they're kind of a unique specialty service," said Sam Parker, Snap's Vice President of Product Development.
The growth of both LookSmart and Snap is good news for those who like directories. It means that Yahoo will have to stay on its toes editorially, for one. Reviews of search engines often don't include Yahoo because as a directory, it's difficult to compare it to true search engines. Now we're at a point where a decent directory showdown is possible in the way search engine showdowns have been done in the past.
Also, choice is always nice. Search services are like shoes, and what fits one person may not be comfortable for another. The way results are ranked; the quality of listings and even the interface to the service may be loved by one person but hated by another.
There have been plenty of options in the search engine category, and now those who prefer directories can look around or choose to use multiple services, just as many use multiple search engines.
Argus Clearinghouse
If the directories above are overwhelming, try this extremely selective directory of about 1,500 sites, compiled by library professionals. Each site is rated in one of five categories and also given an overall score.
LookSmart enters search game
News.com, May 22, 1998
Reorganized C|net Makes Ambitious Bet on Snap Site
Internet World, May 11, 1998
AltaVista Launches New Look, Larger Size, More Languages
AltaVista improved its service in three ways during May; updating its look, increasing its index size and making behind-the-scenes changes allowing it index pages beyond those written in Western European languages.
The redesign is easiest to spot. Over the past few months, AltaVista has continually added tabs and links to its home page to highlight the new services it offers. This had resulted in a patchwork that was not particularly attractive.
"You could see the Band-Aids," joked Louis Monier, AltaVista's technology director.
Now AltaVista's front page has been redesigned to make it more organized. The search box remains the most dominant element, while AltaVista's other services are highlighted along the right-hand side of the screen.
You'll easily spot AltaVista's content partnerships, which provide entertainment, health, finance and travel information. All are within the "Zones" box. The translation and free email services come below this, in the aptly named "Services" box.
You might overlook AltaVista's additional search options. These appear in the upper right-hand corner of the screen, in small text. Links here lead to the advanced search form, the LookSmart-powered directory and Usenet, people and business search features.
Looking to add your page? A link to the Add URL service continues to appear at the bottom of the screen.
AltaVista has also increased its size to 140 million web pages, once again giving it the title of largest search engine. AltaVista and Inktomi keep swapping this title, so don't be surprised if Inktomi announces an increase from its present 110 million pages.
Finally, AltaVista announced that it has reengineered its service so that a single index can store text from much of the world, regardless of character sets it is written in.
AltaVista's spider previously could not read text written in non-Western European languages. Now the spider is configured to read a wide range of character sets, including Chinese, Japanese, Korean, Central European, Cyrillic, Greek, Hebrew and Arabic. There are plans to add even more sets.
Monier stressed that text from all these pages is combined into one single index, which he says is unique and convenient. For example, it means that visitors can perform a search in English, then one in Chinese, without having to leave the service and go to a Chinese-only edition.
AltaVista does this by translating whatever page it finds into Unicode, which can store characters for all languages. AltaVista can determine the character set of a page even if a web author has failed to indicated it, which commonly happens.
When someone performs a search, that is also translated into Unicode and checked against the index. Matching pages are then brought back.
AltaVista says its new system is especially helpful for languages such as Chinese, where the same word might be represented in different ways, depending on the particular Chinese character set used. AltaVista can now bring back any pages matching the word, even if they were written in a different set than that used by the person searching.
Excite also just announced it will be launching a similar service for Chinese searching today, in conjunction with popular Chinese web site Sinanet.com. The service will be available from the Sinanet.com home page.
AltaVista World Index
More information about searching in non-Western European languages.
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Excite Enhances Search Results
Excite has enhanced its search engine to provide more than matching web pages in response to some queries, in hopes of better delivering the type of information people are looking for.
Currently, the changes are most noticeable in response to searches for sports or company information. For example, a search for "baseball" brings up a results page topped by current scores, links to stats and other key information.
Next comes related news articles, along with a news photo. Relevant listings from the Excite directory come next, then finally come matching web pages from the search engine's database.
The goal is to give users a variety of answers when they perform very general searches, Excite said. By doing so, Excite increases the odds of giving someone exactly what they are looking for.
So far, Excite says reaction has been positive. "Most individuals who see this say 'Wow, why didn't you do this a year ago," said Kris Carpenter, Excite's directory of search services.
Excite is using the Jango technology it acquired last year to power shopping comparisons to produce the new results. The technology lets the service scan through different databases of information for the most relevant matches, then blends them together into one seamless page.
Over the coming months, even more search categories will be enhanced, Carpenter said. In the mean time, many searches are being supplemented by prefacing the raw search results prefaced with matching categories from Excite's associated directory.
HotBot Redesigns, Expands Shopping
HotBot revealed a redesigned interface in May. A major change has been to bring the LookSmart-powered directory "above the fold" on the home page and place it to the right of the main web search options.
The service has also implemented lighter backgrounds to make reading text easier and streamlined the design so pages load up to 50 percent faster than before, HotBot says.
It's also easier for those looking to use advanced options to reach the advanced search page. In the past, the "SuperSearch" text was low-key and easy to miss. In its place is a new, large "More Search Options" button that's easy to spot. Clicking on it brings up the advanced search screen.
The Add URL link has also been moved to the home page, making it easier for webmasters to find it. Previously, it had been tucked within the Help section. You'll find it below the directory listings, at the bottom of the main part of the screen.
The service also announced a major expansion to its online shopping features, with the launch of the HotBot Shopping Directory. The directory features a number of premier merchants and a shopping search engine called the HotBot Shopping Bot. It is meant to make comparison shopping across the web for items such as CDs easier.
HotBot Shopping Directory
While everyone else seems to redesign every few months, Yahoo's look has stayed practically the same since the service began. That changed on May 9, when the new look took over.
The changes are subtle, not shocking. On the home page is now a box on the right-hand side of the screen, where you will find news headlines and promotions within the service.
For those browsing, inside pages use a reverse box above listings to highlight related news and events, community areas and shopping.
The biggest change may be that the Add URL button that used to be part of the Yahoo page topper graphic has been removed. Relax, the service is still accepting submissions. Do exactly as you did before. Find the right category for your site, and then look down at the bottom of the page. You'll find a new "Suggest a Site" link there. Click on that to start the submission process.
SiteMetrics released its second quarterly meta tag survey that found once again that only about 30 percent of sites on the web seem to make use of meta tags.
The company ran a spider to collect the home pages from 40,000 commercial web sites. It found 30 percent used the meta keywords tag and 27 percent used the meta description tag. These are virtually identical to figures from the last survey in January.
The survey also found more than 31 percent of the meta description tags were longer than the generally accepted 200-character length. One web site had a tag that was longer than 15,000 characters.
More information and charts of the results can be found via the link below.
SiteMetrics Web Content Survey
AT&T Reaches Out To Search Engines
Yahoo Online, a branded Internet access service in partnership with MCI launched in March. Now MCI competitor AT&T has teamed with three Yahoo competitors to help them establish their own access services.
Expect to see Excite Online, Lycos Online and Infoseek Online all offered in the coming months. AT&T cut three-year deals with the services in early May.
AT&T is to receive some prominent placement of its telecommunications products, in particular through a "Personal Communications Center" at each of the services. Products such as calling cards and calling plans will be promoted.
The company also cut a deal with Yahoo in May to be prominently positioned throughout the service.
Turning Users Into Members
The Search Engine Report, Feb. 3 1998
Discusses advantages search engines may gain by acquiring paid "members" via branded access services as opposed to users who come to their sites from elsewhere.
AT&T broadens Net strategy
News.com, May 8, 1998
Story emphasizes more what AT&T gets out of the deals, rather than the search services.
Web Marketing Search Engine Launched
A new search engine for web marketers is currently in beta testing and expected to open fully on June 8. Called SearchZ, it is produced by the ClickZ Network. ClickZ is known mainly for its well-respected daily column service of the same name that covers online advertising and marketing issues.
As with most specialty search engines, the goal is to narrow the focus so that the best material is not lost in a sea of less relevant documents.
There is both a directory component, which is currently accepting submissions, and a search engine component that will draw information from 80 select sites.
The service will also allow site owners to guarantee themselves a top 10 or a number one listing, by paying a fee starting at $300 for three months. That's still rarefied territory for the major search engines, but such offerings are more common with specialty search engines, such as those for real estate.
ClickZ publisher Andy Bourland stressed that sites must also meet quality standards to be included in the index, regardless of payment.
Fee-backed Search Engine for Marketers Planned
InternetNews.com, June 1, 1998
More information about the service.
Search Engine Notes
AOL NetFind To Launch Regional Editions
AOL is planning to launch new, regional editions of its branded AOL NetFind search service for Japan, Canada and Europe.
Excite currently produces the existing US-oriented service. It will now be producing the Canadian and Japanese editions.
Lycos will be producing editions for AOL in Europe. Lycos has a joint venture in Europe with media firm Bertelsmann, as does AOL for its European operations.
Selling the AOL 'Secret Sauce'
Wired, May 21, 1998
Details on AOL's plans to go local.
Metadata Workshop Planned
The OCLC Institute is holding a one-day metadata workshop on Friday, June 26, in Washington D.C. The workshop will cover the current state of metadata, future directions, how and whether to use metadata and many other topics. Full information and online registration can be found at the link below.
Metadata Workshop
Search Engine Articles
Search chiefs "converge"
Reuters, May 7, 1998
Top executives from six search services come together on one panel. Word is that not much of interest was said, and this article certainly says nothing more than they all expect more mergers and acquisitions in the future.
Sites lack uniformity in measuring users
NY Times, May 10, 1998
Documents a dispute between AltaVista and RelevantKnowledge. The search service says it has far more visitors than the ratings service credits it with.
A Privacy Hole in My Excite
Wired News, May 11, 1998
Discusses how, in some cases, a person's My Excite personal page address may be exposed via referrer data. Those visiting the page could then change preferences or discover items such as personal stock choices.
Racing to the start line
News.com, May 14, 1998
A series of articles examining how everyone from search services to Disney are trying to position themselves as a key "portal" to the Internet. The idea is that Internet users start browsing from these portals, and thus they can command high ad rates or partnership fees by funneling traffic.
Lycos Eyes More Acquisitions
Inter@ctive Week, May 15, 1998
Lycos has been a conservative spender, but its recent acquisition of WiseWire may be the first of several meant to keep it competitive or overtake players such as Yahoo and Excite.
Wired Looks for Niche in a World It Once Defined
Internet World, May 18, 1998
Wired Ventures is now on its own without Wired Magazine, and this article discusses how HotBot is a key strength in the company's attempt to become profitable.
Use AltaVista and "flypaper" to attract visitors to your site
AltaVista MarketSpace, May 1998
Richard Seltzer, a marketing consultant at Digital and co-author of the AltaVista Search Revolution, discusses how placing content on your web site can serve as "flypaper" to bring in visitors.
End Notes
This newsletter is only sent to those who have requested it.
To unsubscribe, use the form at:
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To change your address, unsubscribe the old one and subscribe the new one, using the forms above.
If you need human assistance, send a message to:
The contents of this report and excerpts of past reports can be found online at:
This newsletter is Copyright (c) Mecklermedia, 1998
Related reading
Search engine results: The ten year evolution
Look around at a macro-level to see the trends vs. always focusing on detailed keyword level optimizations. Trends to help put your strategy in context.
Five ways PPC customer support can help SMBs
The whole point of customer support is to understand your industry and business goals. Coaches meet you at your level of expertise and build up from there.
#GoogleDoBetter: The latest on internal issues at Google and Alphabet
June 19 sees protests from employees and activists at annual shareholder meeting, but outright rejection of progressive change from the board.
Google Sandbox: Is it still affecting new sites in 2019?
Google never confirmed its existence, but many SEOs believe that Google Sandbox exists. So, does it exist in 2019? If yes, how to avoid getting affected?

subset: commoncrawl


text:
LS900 Stationary Load Bank
High capacity stationary load bank, outdoor rated - built to last.
900 kW
Construction | Built to Last
The LS900 is constructed of galvanized steel with the highest quality durable powder-coat paint finish, and external stainless steel fasteners. All power, motor, and control connections are provided in a sealed thermostatically controlled heated compartment to limit any harmful effects of moisture and condensation.
The enclosure is stationary-type, outdoor construction, to be installed and operated on a floor, roof-top, or concrete pad. Forklift channels are provided within the base for ease of lifting and handling during installation.
Remote Indication and Alarm
Contact closure [form-c-type normally open and normally closed] provides user interface to your building management system for indication, detection, and alarm of "Air-Flow Failure," "Over-Temperature", and "Load Dump".
PowerDyne™ | When Quality Matters
PowerDyne™ Resistors are the most rugged in the industry. The non-corrosive resistance alloy can fully handle the effects of an outdoor installation. They are completely supported across their entire length within the air stream by stainless steel support rods which are insulated with heavy-duty, high-temperature ceramic insulators. Change in resistance is minimized by maintaining conservative resistor designs.
Control Power
External 120 Volt AC, 1-phase, 60 Hertz power required for control circuit operation. When 120 VAC control power is not readily available, units can be provided with a control power transformer.
Automatic Load Dump
This circuit provides user interface provisions to the generator controls, automatic transfer switch, or building management system, to disconnect and disable all load steps from a normally closed (NC) set of auxiliary contacts. In the event of an actual power failure, all load bank load is removed from the source under test.
The LS900 Stationary Load Bank
A robust, high capacity load bank ready for the great outdoors.
The LS900 Stationary Load Bank offers the most robust, high-capacity, outdoor design in the industry. LBD is setting the standard with intelligent operator controls, safety indication layouts, adjustable load step resolution, and ease of installation. The LS900 is the perfect solution for regularly scheduled testing and commissioning of mission-critical standby emergency power systems.
Digital Power Meter
A fully equipped, 3-phase Digital Power Metering System that measures a standard range of 16 load parameters. Includes RS485 (Modbus protocol) for remote reading - compatible with PC, PLC, and data loggers.
Operator Protection | When Safety Matters
The LS900 comes equipped with an Emergency-Stop push button allowing the operator to take the unit off-line should a critical hard-stop condition occur. Branch circuit fuse protection provides short-circuit fault protection of all load steps eliminating the potential for catastrophic failure. Blower On, Motor Overload, Air-Flow Failure, and Over-temperature circuits disable all load steps during a fault condition with operator visual indicators. Dual Voltage units feature a Wrong Voltage Applied protection circuit which prevents the application of 480 VAC with the Load Voltage Selector switch in the 240 VAC position. The Load Dump circuit provides the operator visual indication if all load steps have been removed.
Operator Controls
Cooling System


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Rotini Pasta Recipes
Fusilli Pasta with Roasted Butternut Squash
Pasta is always a hit in my home. This time, I paired fusilli with roasted butternut squash, fresh edamame soybeans and creamy eggplant. The sauce is made from puréed grilled eggplant mixed with cream cheese, onions and garlic. The winter squash gives more body and a deep orange color to the dish, and of course a pleasant sweetness.
My poor husband caught a bad cold that kept him in bed all weekend. I've been taking good care of him, feeding him comfort food and lots of fluids. Even though it might not cure his cold, this creamy pasta dish will cheer him up a little!
Full Recipe...
Grilled Vegetable Summer Pasta Salad Recipe
After the pool party we recently hosted, we had lots of leftover grilled vegetables. Pasta salads are a great way to make use of leftover veggies, so today I prepared some for the family. It was really easy; all I needed to do was boil some pasta and add some salad dressing to it.
This time around I made a spicy salad dressing that I drizzled over fusilli pasta, roasted bell peppers, grilled eggplant, grilled Portobello mushrooms and sun-dried tomatoes. This meal met everyone's diet, except for my father-in-law who's allergic to mushrooms (no meat, not nuts, no eggs), so I placed the grilled mushrooms on the side.
Full Recipe...
Tuna Pasta Salad Recipe
Tuna pasta salad is one of the easiest school lunches of all times. The pasta salad can be prepared a day in advance; I usually prep the ingredients the day before and assemble the salad the next morning. All you need is mayonnaise, tuna, boiled pasta (I used fusilli) and various grilled vegetables.
Back to school lunches have never been that easy! Fusilli pasta have a fun look and the corkscrew curl in the center traps the mayonnaise so you get a creamy pasta salad. This one dish makes a balanced meal for kids in your life.
Full Recipe...
Tri-Color Fusilli Pasta with Mascarpone Tomato Sauce
I just discovered over the weekend the new KitchenAid fusilli pasta maker attachment at Williams Sonoma in the Valley Fair Mall, in San Jose, CA. It looks amazing; I had no clue that fusilli could be made at home. Well, I didn't buy the attachment, but it gave me the idea of making the corkscrew-shaped pasta dish. I used store-bought tri-color fusilli. I find the color to be very playful. The red color is made from beet juice and the green one from spinach juice instead of using regular water in the dough.
Pasta to me is a natural comfort food. To give this dish a heartier feel, I paired the pasta with a creamy mascarpone homemade tomato sauce. The tomatoes are Brandywines from our garden. They are big, bright red and -most important- so sweet. The girls helped me make the sauce; I think it's always more satisfying for them to eat food they helped prepare.
Full Recipe...


text: implant nonsense. Users have to specifically think about voicing words for them to be picked up by the band, but it saves them from saying potentially sensitive things while on a cellphone in public. The device is also being aimed at those who have lost the ability to speak due to diseases such as Lou Gehrig's Disease. Currently the device can only recognize roughly 150 words and phrases, and has a decent delay between "speaking" with your mind and the computer vocalizing the words for you, but the upcoming version will be phenome-based and therefore allow you to speak anything -- though it will come at the cost of even slower recognition. Video is after the break.


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How to Do What the Bible Says
In my article "Why Christians S**k," I encouraged--okay, antagonized--my fellow Christians to start doing what the Bible says: Feed the poor, clothe the naked, love the unlovely. That's the work of Jesus, and when we don't do it, it's fair to say that, as Christians, we s**k pretty bad.
But we can change today. How? Check out these ten simple ways to get started.
By Tom Davis, author of Red Letters and Fields of the Fatherless, and president of Children's HopeChest.


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R.J de Jong needed a new logo design and created a contest on 99designs.
A winner was selected from 151 designs submitted by 43 freelance designers.
Fish on Fire
We are a new internet services company in the netherlands. We are currently setting up the company and we need a logo asap so we can start promoting it.
We are targeting Consumers with our company. Currently our focus lies on making easy to use small websites for starting companies. Although we will extend this in the future.
Obviously the logo should contain the text " Fish on Fire ". Further the logo should contain the subtext "Internet Services" This should not attract to much attention though.
To keep it simple i will give a list of keywords of what we want and what we don't.
- Clean
- Eye catching
- Simple
- Recognizable
- Optional: Comedic ( not to obvious but something subtle)
- Corporate
- Chaotic
- Flat images
The sky is the limit, Go nuts who knows. We might like it. Just keep in mind the above mentioned and you should be ok.
Find out how a design contest works or learn more about our logo design services.


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WASHINGTON – You've heard of bacon milkshakes. Maybe you've tried a bacon Bloody Mary or enjoyed a slab of hot bacon at Camden Yards.
But have you ever shaved with the food fit for the gods? No?
Well J&D's Foods, of Seattle, would like to introduce you to bacon shaving cream.
For just $14.99 a jar, you can can enjoy this heat-activated cream complete with essential oils for a high-performance, velvet-smooth experience.
But don't delay, the food producer has made just 2,500 jars of the "highest quality meat-scented shaving cream on the market today."
"Nothing is more powerful or captivating than the smell of bacon. It truly is the smell of victory (and breakfast). With just one use of Bacon Shaving Cream, you will smell and feel like a champion," the company wrote in a news release Wednesday.
The advanced "aromatic technology" used in the cream ensures that the eau de cured pork fat will lasts for hours. But users are cautioned to "prepare to be loved, admired and possibly be eaten by bears."
To spread the joy of bacon, try the bacon aroma collection, which comes with the shaving cream along with bacon-scented roses and stickers.
Related Stories:
- Bacon shortage 'baloney,' but prices to rise
- Arlington restaurant celebrates all things bacon
- Taking a chance on a bacon sundae
WTOP's David Burd contributed to this report. Follow @DavidBurdWTOP and @WTOP on Twitter.
(Copyright 2012 by WTOP. All Rights Reserved.)


text:
Browse: Home / Mosquito Coast
Mosquito Coast
On the road (Richard 2/3) 5/10/12
By jcoyne on May 10, 2012
Jim, Tom, and Richard continue their conversation on the paradigm of success. Jim and Richard discuss the film release of On the Road along with the mentality surrounding the Beat Generation. Will its release and likely popularity impact people similar to the book's influence in 1958? Tom asks whether one could be balanced and still […]
Posted in That's what I believe | Tagged beat generation, Beats, Bobby Kennedy, Dean Moriarty, Dharma Bums, Jack Kerouac, managed consumption, Mosquito Coast, Neal Caddady, Oil City, Old Bull Lee, On the road, paradigm of success, Sal Paradise, suburbia, sustainability, that's what i believe, William Burroughs | Leave a response


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Includes monthly fishing activity forecasts.
ONE-COLOR IMPRINT INCLUDED (Click here to view standard colors reference chart)
For larger quantities, contact customer service for a quote.
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Minimum 200 calendars or 50 pounds to qualify for Bulk Rate Postage. Must order Calendars inserted into sealed envelopes. (See packaging options for additional cost.) List must be provided in this Excel spreadsheet format.
All orders are subject to a 5% overrun or underrun and will be shipped and billed accordingly.
St. Paul, MN, 55107. Most orders ship FedEx Ground.
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F.O.B. - St. Paul, MN 55107
22 lbs. per 100 (bulk)
Orders shipped FedEx Economy unless otherwise noted on order. Priority Mail or Parcel Post is not recommended and distributor assumes all in-transit responsibility.
10 business days after art and credit approval. See below for additional information regarding additions to production time.
*Note: After October 15th production lead times may vary due to increased volume. Please place orders early to avoid shipping delays.
When complete, orders will be stored until requested ship date unless specific ship date is indicated. Orders begin shipping in August on the 2nd and 4th Friday of each month. Indicate ship date preference on P.O. Orders received after October 1st will be shipped when completed. Due to heavy shipping volume, we reserve the right to release orders up to 5 business days prior to requested ship date.
Must be prearranged before 1st order processes. Shipments are released on the 2nd and 4th Fridays of each month through October 11th 2019. Orders received after 10/11/19 will ship FedEx Economy unless otherwise requested.
10 copy changes or drop shipments: Add 2 business days. More than 10 copy changes or drop shipments: Add 4 business days.
Call Customer Service for a quote.
Add 2-3 business days after credit approval.
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Orders stored for later shipment will incur a charge of $50.00 (X) to remove from storage or early shipment.
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text:
Car Forums / Acura / Acura TSX
Howdy, Stranger!
It looks like you're new here. If you want to get involved, click one of these buttons!
Quick Links
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It looks like you're new here. If you want to get involved, click one of these buttons!
Quick Links
Meet your fellow owners in our Owners Clubs
2009 Acura TSX
scared2buy Posts: 3Its December, Im just about tired of car shopping. I almost purchased a 2009 acura with tech yesterday. The car was a loaner vehicle, precertified and the car fax was clean. Apparently the car had been in an accident and the info had not been reported therefore the car fax was clean. When I took it in for a pre purchase inspection voila it turned out that the whole back suspension cradle had been replaced and the dealer stated they didn't know about it as the person that took the loaner replaced it on their own. Not likely!!! To think I almost made a huge mistake as several websites claim that as long as a vehicle is precertified it does not pay to obtain an inspection prior to purchase. The dealer has now offerred up another r vehicle that I will also take in for inspection. I would just like to know what would be a reasonable offer. I am starting to think that 27k is alot for a car that is used with 6,500 miles on it. I just picked up a used car guide and it suggested 26, 400 is the recommended retail price. Any advice is appreciated. Dealer is Chicago, Ill0
That cannot be stressed enough! Inspecting a newer car, regardless of low miles is always a MUST! I ended leasing a car that has a troubled transmission. Not bad, but it is there. If I would have tested the car a bit longer for the test drive, then I might have noticed. Dealer has pretty much given up on it. Not only this, but a Catalytic Converter, transmission control module was off too. Might still be. A fuse for windows that would not roll down. All this on an 08.
You would assume the car would be new and be just fine. But, sometimes a simple drive or look around can make a difference. Worth the money to inspect. Instead of being stuck with a lemon for a few years.0
jp_cars Posts: 2Hello,
I am having a weird problem with my new '10 Base TSX. When I play music through the blue tooth audio, I am unable to skip songs. I tried the +/- buttons on the steering, skip buttons and the selector knob. The only way to change tracks is via itunes on the phone itself.
However, if I connect the phone with USB, then I am able to use all of the above to skip tracks. Has anybody else faced this problem?
I have a 3g iphone.
I think it might be the fact that the Iphone's software is not currently compatible with either or all devices used through bluetooth. I have new motorola bluetooth earphones and I cannot use the skip option. I have to use the phone itself. Hope this helps.
Makes it a bit more complicated when your bundled up to run and have to dig out the phone to skip a song. But, better than a wire.0
This discussion has been closed.


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Week Three
Everyone's eyes are opening and their hearing also. They are responding very well to my voice now and when I lean into the box and say "my babies", they all come over to me and crawl in my arms. It's the cutest thing! Personalities are starting to become more apparent. Descriptions will be coming soon! Collars are now on the puppies! Blue Collar Boy/Pink Collar Girl (Hip)/Green Collar Girl (Shoulder)/Multi Color Collar Girl (Back)/Purple Collar Girl (No Mark).Read More


text:
Seriously CANT LIKE swearing meta picture delete forever next time!
What the f**k are you talking about, faye?
Has anyone really ever been far even as decided to use even go want to do look more like?
The weird moment when a picture just came up and there are comments from the last year's August AND November.


text: I am trying to figure out how to tell where all my cache finds fall on the delorme gazetteer. There was once a post on how to do this I think and what program works. I have been trying to do this just by comparing my finds to the map and know that is a ridiculous way to do it! Can anyone remind some of us that don't know how to do this? Also, quite a few years back I did a Vinalhave cache by the ferry terminal. Can't find it anymore and can't locate it on my cache listings. Is there a way to find out if it was archived, and if so, it should still be on my cache lisiting shouldn't it? If I could only find out the name it would help. Thanks in advance.


text:
THE BULLETIN, November, 1927. 667
Vol. 9. NOVEMBER, 1927. No. 11.
A meeting of the Council was held on 7th November, 1927, the
following being the important business transacted:—
Membership of Council.
Mr. A. B. Murray was elected a member of Council to fill the
casual vacancy caused by the resignation of Mr. R J. Arnold.
Regulation of Rubber Exports.
Standard Production—Malaya.—The cablegram received from
the R.G.A. Local Secretary, Kuala Lumpur, relating to new Rules
with regard to Standard Production Assessment in Malaya was
submitted and the effect thereof discussed.
Colonial Office Announcement. Odobtv (Vide BULLETIN,^. 606.)—-
The Colonial Office announcement of 21st October, 1927, was
reported and noted.
Colonial Office Advisory Rubber Committee.—Arising out of a
letter from the Colonial Office, inviting the Association to nominate
two representatives to serve on this Committee, for a period of one
year from the 1st November, 1927, it was unanimously agreed that
Sir Edward Rosling and Mr. H. Eric Miller should continue to act
in this capacity.
Smuggling in Malaya.—It was reported that cabled advice had
been received from the R.G.A. Local Secretary, Kuala Lumpur, that
Kedah have appointed a Smuggling Committee on which the
unofficial members of the F.M.S. Committee (Vide October BULLETIN,
p. 605) will serve.
It was also reported that the Straits Settlements Government
issued an official announcement in regard to smuggling, on
26th September, 1927. (See also pp. 672, 673.)
Export Duty on Rubber—Malaya.
Consideration was given to representations made for reduction
in export duty, and a small Committee was appointed with authority
to take the matter up further.
F.M.S. Health Boards Enactment, 1926. (Vide October
BULLETIN, p. 603.)
A memorandum prepared by a Committee appointed to
consider certain questions arising out of the operation of the Enact-ment
was submitted, and it was decided to forward the Memorandum
to the R.G.A. Local Committee in Malaya for appropriate action.


text:
Precautions After Sentinel Node Biopsy
Dear OncoLink "Ask The Experts,"
What restrictions should be followed after sentinel node biopsy? Do the same rules of lymph node dissection apply (no blood pressures, IVs, or blood draws in the arm)?
Nancy J. O'Connor, MSN, CRNP, Oncology Nurse Practioner for Breast Surgery at the Rowan Breast Center, responds:
In general, the surgeons at our institution do not have patients who have had sentinel node biopsy follow any special precautions, as the risk of lymphedema is very low. �That being said, the physical therapists here feel differently! Usually if they only a few lymph nodes removed, I tell them to go about things as they normally would. �Once they have 5 or more nodes removed (some people have more sentinel nodes), then I say they can err on the conservative side and avoid blood pressures and IV�s etc on that side if possible.


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|MLBPA Press Release
"The Baseball Hall of Fame's vote (or non-vote) of December 5, hardly qualifies as a news story. It is repetitively negative, easy to forecast, and therefore boring.
"Many years ago those who control the Hall decided to rewrite history instead of recording it. The aim was to eradicate the history of the tremendous impact of the players' union on the progress and development of the game as a competitive sport, as entertainment and as an industry. The union was the moving force in bringing Major League Baseball from the 19th century to the 21st century. It brought about expansion of the game to cities that had never had a Major League team. It brought about more than a 50 percent increase in the number of people employed as players, coaches, trainers, managers, club presidents, attorneys and other support personnel, employees of concessionaires, stadium maintenance personnel, parking lot attendants, and more. It converted a salary structure from one with a $6,000 a year minimum salary to a $414,000 a year salary from the first day of a player's Major League service. The union was also the moving force for changing the average Major League salary from $19,000 a year to more than $3 million a year, and the top salary from $100,000 to more than $25 million a year. The union was a major factor in increasing the annual revenue of all Major League clubs, combined -- from $50 million a year before the union started in 1966 to this year's almost $7 billion a year. That is a difficult record to eradicate -- and the Hall has failed to do it.
"A long time ago, it became apparent that the Hall sought to bury me long before my time, as a metaphor for burying the union and eradicating its real influence. Its failure is exemplified by the fact that I and the union of players have received far more support, publicity, and appreciation from countless fans, former players, writers, scholars, experts in labor management relations, than if the Hall had not embarked on its futile and fraudulent attempt to rewrite history. It is an amusing anomaly that the Hall of Fame has made me famous by keeping me out."


text:
Open Government Program
All Resources
Search a listing of Government of Alberta open datasets and publications. Can't find what you are looking for? Suggest a resource.
Views: 11448
November 1, 2018
Changes to the Act improve the OHS system to better protect workers and ensure they have the same rights and protections as other Canadian workers. This resource cover the new changes to the OHS act June 1, 2018.


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Easy Party CheesecakeThis party cheesecake has been around for many years, and was pretty popular back in the 70s. Yep, you guessed it - this is another old recipe that falls back to the days of my good ole battered Bell's Best cookbook!
I'm pretty sure that it picked up the name party cheesecake because it was easy to make, portable, and it quickly became a potluck favorite. Now, while this is indeed what one would consider a cheater cheesecake - meaning it doesn't qualify for the real deal award requiring a springform pan, water baths and careful handling - trust me when I say it's still a tasty cheesecake that I think you'll enjoy, and certainly a lot less fuss and worry. I don't think you'll have any complaints about it, or any leftovers.
Most often prepared as a pan version, this recipe is typically doubled for a party or potluck, but when I'm not taking it anywhere, I enjoy making it in a regular 8 x 8 inch baking dish for us to enjoy. You can also make this halved version in a regular, store-bought commercial graham cracker crust. Though there were versions without it, I always preferred my party cheesecake made with the sour cream layer on top. I think the flavor of the sour cream only enhances the cheesecake filling, and sorta makes it a little more "fancy."
This cheesecake is excellent served all on its own, as is, with a simple garnish of fresh berries, or a slice or two of fresh fruit, but traditionally it's always been served with canned pie filling to keep it easy. I had a can of lemon, cherry and blueberry pie filling in the pantry, but the blueberry was the eldest, so it got chosen today. Once the cheese cake is chilled, you can spread the pie filling on top, but my preference is to spoon it over the slices as a garnish instead. You can substitute a homemade pie filling of course, or choose your favorite homemade fresh fruit sauce, use a caramel sauce, or top it with a pecan praline sauce, among many other options. Use whatever cheesecake toppings that you usually enjoy.
It's a great dessert that is versatile, easy to make and everybody loves it. Here's how to make it.
For more of my favorite sweet treats, visit my page on Pinterest!
If you make this or any of my recipes, I'd love to see your results! Just snap a photo and hashtag it #DeepSouthDish on social media or tag me @deepsouthdish on Instagram!
Recipe: Easy Party Cheesecake©From the Kitchen of Deep South Dish
Prep time: 10 min 25 min
Total time: 35 minYield: About 9 servings
For the Crust:
For the Cheesecake:
- 1-1/2 cups of graham cracker crumbs
- 1/2 cup (1 stick) of melted butter
For the Topping:
- 2 (8 ounce) blocks of cream cheese, softened at room temperature
- 1/2 cup of granulated sugar
- Juice of one lemon (about 2 tablespoons)
- 1 teaspoon of pure vanilla extract
- 2 large eggs
- 1 cup of sour cream
- 3 tablespoons of granulated sugar
- 1/2 teaspoon of pure vanilla extract
- 1 (21 ounce) canned pie filling (strawberry, blueberry, cherry, lemon, etc.), optional, for garnish
Preheat oven to 350 degrees F. To make the crust, combine the graham cracker crumbs with the melted butter, and press into an 8 x 8 inch baking pan. Bake at 350 degree F for about 5 minutes to toast; set aside to cool.
For the cheesecake, using a mixer, cream the softened cream cheese until fluffy, then gradually add in the 1/2 cup of sugar. Slowly add the lemon juice and vanilla and blend in; add the eggs and mix in on low until smooth. Pour into cooled crust and bake at 350 degrees F for 25 minutes. Remove and let rest on a rack while you make the sour cream topping
For the topping, combine the sour cream, 3 tablespoons of sugar and 1/2 teaspoon of vanilla. Spread evenly on top and return to the oven for 5 minutes. Let cool completely and refrigerate several hours or overnight before serving. Spread pie filling over the top or spoon over individual squares.
Cook's Notes: If you have any lumping in the cheesecake batter, you can press it through a strainer to remove them. 1-1/2 cups of graham cracker crumbs is equal to about 8 planks, or roughly one package from the box. Can omit the sour cream topping and/or the pie filling topping, if desired. Doubles nicely for a 9 x 13 inch pan - time will be roughly the same, though check in 5 minutes increments for the center to be set. Can substitute your favorite fresh fruit sauce or top with a caramel sauce, or pecan praline topping.
Source: http://deepsouthdish.com
Requires Adobe Reader - download it free!©Deep South Dish
☛ Are you on Facebook? If you haven't already, come and join the party! We have a lot of fun & there's always room for one more at the table.
My Blueberry Heaven Pie
Moonpie Banana Pudding
Apple Cream Cheese Dessert


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The official CARTERTON FOOTBALL CLUB app
Swinbrook Road Carterton Oxfordshire OX18 1DY View with Google Maps
This website is part of the Pitchero Football network. Create your own free Football club website with Pitchero.
Digital advertising by Minute Media
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Pitch Hero Ltd Registered in ENGLAND | WF3 1DR | Company Number - 636 1033


text:
Solomon Burke
The King of Rock 'n' Soul.
Solomon Burke sang country-influenced soul in a booming voice that resonated in the depths of your soul. Burke's voice is gritty, ardent—the voice of a man who has lived and seen it all.
A larger-than-life rhythm & blues singer, Solomon Burke was one of the mainstays of Atlantic Records' "soul clan" of the Sixties.
He was proclaimed the "King of Rock and Soul" in 1964 and has also been anointed "the Bishop of Soul." No less an authority than Jerry Wexler, the legendary Atlantic Records producer, has proclaimed, "The best soul singer of all time is Solomon Burke."
Burke's versatile, force-of-nature voice combined gospel fervor, country gentility and R&B grit. He could swing from a satiny croon to a gruff soul shout to a deep, caressing baritone. From 1961 to 1968, Burke released thirty-two memorable singles on Atlantic. These included six Top 10 R&B hits, four of which crossed over to the pop Top 40: "Cry to Me" (Number Five R&B), "Just Out of Reach (Of My Two Open Arms)" (Number Seven R&B, Number Twenty-Four pop), "Got to Get You Off of My Mind" (Number One R&B, Number Twenty-Two pop), "You're Good for Me" (Number Eight R&B), "Tonight's the Night" (Number Two R&B, Number Twenty-Eight pop) and "If You Need Me" (Number Two R&B, Number Thirty-Seven pop).
Many more of Burke's singles cracked both the R&B Top 40 and the Top Pop 100 charts. Yet his lasting significance as a recording artist and performer goes beyond numbers. Burke was a consummate showman who adopted the role of "King of Rock 'n' Soul" onstage by adorning himself in a regal robe of velvet and ermine. One of the greatest vocalists of the soul era, Burke has been credited for helping to keep Atlantic Records solvent from 1961 to 1964 with his steady run of hit records. Jerry Wexler pronounced Burke a "vocalist of rare prowess and remarkable range. His voice was an instrument of exquisite sensitivity." He was also a colorful and even eccentric figure—one of the true characters in the world of popular music.
Burke was born in Philadelphia and gravitated to the church through the influence of his grandmother, preaching his first sermon at age seven. He was broadly exposed to music, absorbing the varied likes of jazz-pop vocalist Nat King Cole, cowboy singers Gene Autry and Roy Rogers, bluesmen Muddy Waters and John Lee Hooker, gospel queen Clara Ward, and R&B kingpins Ray Charles and Big Joe Turner. This accounts for Burke's stylistic breadth as a soul singer. He recorded for the New York-based Apollo Records from 1955-1958, where he scored a minor hit with "You Can Run (But You Can't Hide)," a song whose authorship was co-credited to Burke and boxer Joe Louis.
In 1960 Burke signed to Atlantic Records, where it was believed that his flexible voice and roots in gospel and country would earn him a wide, bi-racial audience. Burke's first single to cross over from R&B to pop was a soulful cover of the country song "Just Out of Reach (Of My Two Open Arms)." Burke wrote or co-wrote much of his material, and he also recorded songs by soul singers Wilson Pickett ("If You Need Me') and Don Covay ("You're Good for Me"). Burke and Covay co-wrote one of his biggest hits, "Tonight's the Night." Burke's signature song, "Got to Get You Off of My Mind," stands as one of the premier soul hits of the Sixties. "Got to Get You Off of My Mind" and "Tonight's the Night" appeared in 1965, Burke's biggest year, and hit Number One and Number Two on the R&B charts, respectively.
In 1968 Burke teamed with fellow Atlantic artists Don Covay, Ben E. King, Arthur Conley and Joe Tex to record a single ("Soul Meeting") as the Soul Clan, an expression of solidarity and mutual support by five pillars of soul music. "We wanted to interlock ourselves as a group, to express to the younger people how strong we should be and to help one another, work with one another and support one another," Burke said of the Soul Clan's lone single.
Burke left Atlantic in 1969 and subsequently recorded in a variety of styles for such labels as Bell, MGM, Chess, Savoy, Rounder and Blacktop. A lifelong entrepreneur, Burke also owned a string of mortuaries and attended to a lifelong ministry from his home in Beverly Hills, California up until his death in Amsterdam in 2010.
Inductee: Solomon Burke (born March 21, 1940, died October 10, 2010)


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