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Ian Evenstar
Founder, CEO
Ian has spent 18 years guiding clients through the branding process. As the head of UN, Ian implements his extensive experience in web design, advertising creative, and digital marketing.
Ian has spent 18 years guiding clients through the branding process. As the head of UN, Ian implements his extensive experience in web design, advertising creative, and digital marketing.
Brady is a HubSpot, Google AdWords, and Google Analytics certified marketing pro who builds content strategies and architects marketing automations that drive conversion.
Robert has over 8 years of experience in marketing and advertising, and works closely with UN's clients to develop winning strategies that generate more leads and revenue.
The Strategic Marketing Methodology is a proven method for growing your business, and there are many statistical advantages to building an inbound marketing strategy vs. relying entirely on paid media or advertising.
A well researched content strategy separates the best content marketers from everyone else. It includes everything we know about our customers and informs just about everything we'll do to convert website visitors into new customers.
Although the weights of on-page elements such as URLs, titles, headers, have decreased in favor of engagement metrics like dwell time and click through rate, they still play a large role in how to design your content for maximum SEO.
At this point we've written our pillar pages, designed our content for SEO and engagement metrics, and clustered our topics. Now it is time to promote our content using any media or communication channels that your organization uses.
Not all of your marketing campaigns will be winners. If your content is performing well, you might have yourself a "marketing unicorn". Marketing unicorns are your top 1-3% of content that drives a majority of the traffic.
The Strategic Marketing Methodology is a proven method for growing your business, and there are many statistical advantages to building a Strategic Marketing strategy vs. relying entirely on paid media or advertising. Strategic Marketing has four stages: attract, convert, close, delight.
You have two methods to grow your business: get new customers or increase the lifetime value of existing customers. Of these two options, retaining an existing customer is 5-10 times more cost-effective than acquiring a new customer, but we can't always increase the value of an existing customer. For the purpose of this guide, we'll focus on the first method, finding new customers.
Think of your website like a house in a busy city, and visitors to your "house" have different streets and pathways they can take to get there. We call these different pathways, "channels."
Once you've attracted a prospective customer to your website through a marketing channel, you need to convert them to a lead. Converting a lead simply means capturing their basic information so you can begin actively engaging with them through other channels such as email, social media, or digital advertising.
The most common method of converting a website visitor into a lead is through something we like to call a " Lead Magnet" or an irresistible offer or incentive. This offer is commonly made in exchange for the visitor's contact information.
Below are some Lead Magnets you've likely seen before:
After a new lead has been added to your Customer Relationship Management (CRM) system like the HubSpot CRM, it is time to nurture them towards becoming a paying customer.
There are many ways to close a converted lead, but for the sake of this guide we're going to focus on content marketing and email nurturing. Email nurturing uses marketing automation tools to send the right message to the right person at the right time.
The time to close a sale varies drastically across industries. However, when sales and marketing teams are aligned and your company leverages nurturing, you can significantly reduce the time to close a new sale and increase your closing rate.
Now that you've converted a lead into a sale, here is where you'd focus on customer retention. Continually delighting them with relevant content or special deals help you to stay top of mind, while turning them into lifetime customers and brand advocates.
Remember the three keys to delighting your customers:
As you can see, great content sits at every intersection of your customer's journey within the Strategic Marketing Methodology. Working within the 4 stages we described above, there are also content stages. The 3 content stages are: Awareness, Consideration, and Decision.
Awareness stage content is content that introduces your brand to a potential lead by answering a question or solving a problem your potential lead has using keyword research.
An example of awareness stage content for the higher education industry might be, "How can I advance my healthcare career?" .
Visitor's Problem: How do I advance my career?
University's Answer Continuing your education.
For the sake of consistency, we're going to use a fictional University as our client.
Awareness stage content will mostly be used in the " attract" stage of the Strategic Marketing funnel. However, it can also be repurposed to increase the lifetime value of existing customers by informing them of new product offerings.
For example, let's say you are a leader at a university that has been around for many years and has great brand recognition. Your university is known for specific types of education programs, but to stay current, you've created and launched new degrees tailored to the current job market. You'll want to create content that describes these new programs, why they were created, and why they're valuable. These could be blog posts, videos, or even a press release.
Consideration stage content is content that prospective customers will look for when there are multiple solutions for their problem.
An example of consideration stage content for the higher education industry might be, " What's the difference between a Master of Healthcare Administration and an Executive MHA?"
Prospective Student's Problem: Which master's program is best for advancing my career?
University's Solution: Consideration stage content that compares the advantages and disadvantages of pursuing each degree within the context of career advancement.
Consideration stage content will mostly be used in the " convert" stage of the Strategic Marketing Methodology.
Decision stage content is content that a prospective customer, or student in our case, will use to decide between their available options.
An example of decision stage content for the higher education industry might be, " Which school is better for earning an MHA degree, University A or University B?"
Prospective Student's Decision: Which school should I apply to/accept an offer from?
University's Solution: Compare the pros and cons of attending each school within your competitive ecosystem, within the context of career advancement.
Decision stage content will mostly be used in the " close" stage of the Strategic Marketing Methodology.
Now that we all have a clear understanding of the different types of content we need to create, we can start preparing a content strategy and achieve content marketing success.
A well-researched content strategy separates the best content marketers from everyone else. It includes everything we know about our customers and informs just about everything we'll do to convert website visitors into new customers.
Buyer persona research is critical to the ultimate success of your content marketing and it should not be skipped. This exercise requires you to put yourself in your customer's shoes to document your customer's demographics, pain points, and their journey.
Buyer personas are fictional representations of your ideal customers. They help you understand your customers (and prospective customers) better and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different audiences.
Depending on your business you could have as little as two personas or as many as 10-20. What's our advice? If you're new to marketing, start small and start with your most valuable audience. You can always create more personas.
If a buyer persona is your ideal customer, a negative persona, or exclusionary persona, is a representation of someone you don't want as a customer.
You might be asking yourself, why would I not want someone as a customer? That's a great question. Not everyone is going to be a good fit for your technology, or the best customer.
Negative personas provide a framework for how we engage with them. If the cost of a custom website is a concern, we recommend a branded, one-page website that is designed specifically to capture interest through a lead form. Another option is using a drag-and-drop website builder like Squarespace or Wix.
Once you've researched your buyer personas (age, demographics, motivations, etc.) it is best to write a fictionalized story. Writing a story helps sales and marketing professionals visualize their customers from somewhat nebulous data points.
For three great examples of what a buyer persona story looks like, check out HubSpot's article, " What Does a Great Persona Look Like".
Once you have a clear understanding of who your ideal and not so ideal customers are, its time to map the customer's experience.
A customer journey map is a map of all the touchpoints a customer has with your company, from the first time they hear about your business to when they become a paying customer.
Customer experience mapping has three primary benefits. It helps you:
Mapping the customer's experience will help you avoid web design mistakes that make visitors cringe. To convert first time visitors and increase repeat visitors, make sure you analyze the following aspects of your website:
Given today's era of social sharing, linking, and searching, you can no longer guarantee that users are coming to your homepage first, so it's increasingly important to have clear and easily-understood navigation if you want to retain that user.
If they land on a blog, but there's no links to the next article, the homepage, or any other part of the site, they're going to close out of your site without exploring further.
We expect to have instant information at our fingertips, no matter where we are. Your site should work quickly and efficiently on any device, on any network. Be sure to optimize your site for mobile, but also keep in mind where your user will be when they're on your site.
For example, a music festival site should be able to load quickly despite spotty networks to ensure that the user can check out the upcoming acts while in line at the water fountain. One great solution for this is using Accelerated Mobile Pages (AMP) which are lightweight pages that load in fractions of a second. If your company uses HubSpot's Marketing Platform, using Accelerated Mobile Pages is as simple as changing a setting.
If nothing on your site changes, there's no reason for users to come back. Consider what new content, offers, or features you can use to entice users to come back. At the very least, a blog should be updated 1x/week with content your users are interested in.
70% of users add products to the cart and then abandon the purchase, meaning a smooth transition from cart to checkout is vital to every eCommerce shop.
As you're reviewing your site, make sure you go through the entire journey, from initial search/product filtering, adding to the cart, and the checkout process, trying to find areas you can optimize, skip, or predict to make the process faster.
Have you ever subscribed to a newsletter only to unsubscribe a few days later because the brand either inundated you with emails or pushed their product way too fast?
When you go through the exercise of mapping the customer experience you can see first hand what your customers see.
Answer the following questions to close gaps in your marketing:
Customer journey mapping isn't isolated to your website. It should also be viewed as an opportunity to research your brand's competition, or the customer's best alternative to a negotiated agreement (BATNA).
If we take our fictional University, their competitive ecosystem includes:
This is to say that your content marketing must distinguish your brand's product offering from competitors that span the competitive ecosystem.
There are many ways to map the customer's journey: sticky notes on a whiteboard, modifying a spreadsheet, or using mapping software like Smaply.
To map the customer experience, complete the following:
For higher education this might be: awareness, research, evaluating options, cost analysis, deciding, applying, accepting, and enrolling.
For the greatest content marketing success it is imperative that you understand how your customers find and use your website to complete these stages.
Awareness: find answers to their problem (career advancement)
Research: learn more about University A's option and the potential impact on advancement
Evaluating: evaluate the options that exist within the competitive ecosystem, determine the feasibility and impact of each option on career advancement
Cost Analysis: compare the cost, financial support, payment options, and expected ROI
Deciding: comprehensive research of the top options (speaking with alumni, current students, faculty, admission counselors, etc.) and choose the best option for their goals and ability to pay
Applying: completing the application process within the application cycle
Accepting: deciding which of the programs they were accepted to is the best option
Enrolling: completing enrollment tasks (choosing classes, paying, onboarding, etc.)
For the sake of time, we'll look at the touchpoints for the first three stages and their goals.
Awareness: website landing pages and blogs via organic search, backlinks, social publishing, and advertisements, referrals, social posts (Quora, Facebook, LinkedIn, LinkedIn Groups)
Research: landing pages (program overview, curriculum, admissions), content offers (program brochures, request information)
Evaluating: curriculum page (modules, flexibility, duration of program), student experience page (alumni profiles, testimonials, class profile), application page (start terms, application cycle), email nurturing (program brochure follow-up email, scheduling a call with a counselor, etc.)
Throughout the customer journey visitors will return to your website many times in search of new information to address new questions. When brands are fully aware of their customer's journey, brands can intelligently create relevant content.
For advanced methods on customer journey mapping, check out Conversion XL's " Step-by-Step Guide to Customer Journey Maps".
Now that you have a clear and deep understanding of who your customer is and the path they take to become a customer, we can discuss content, keyword research, content topics, and clustering your content for search engine optimization.
Content includes just about every form of media that is distributed and consumed online: videos, blogs, infographics, podcasts, research papers, etc.
The type of content you create and the method you use for creating it depend on your business' native strengths and capacity. The content you create should also leverage the topics and keywords that have performed well in the past.
Keyword research and search engine optimization (SEO) has gained massive popularity and industry-wide adoption over the last 10-15 years. Why? Because people query search engines like Google billions of times per day.
In the primitive days of SEO one could simply research the top 100 keywords for their industry, stuff them into the meta keywords tag and instantly improve search engine rankings. Fast-forward to SEO this year and Google's algorithm has gotten exponentially more intelligent (and complicated) to optimize. Although many of Google's ranking factors still remain important, there are new players we need to keep in mind while we build our content strategy.
The two new SEO factors we'll discuss in this guide are topical authority and user experience signals. We'll cover topical authority now as it relates to how we develop a content strategy and discuss user experience signals when we arrive at developing content.
Domain Authority has been a key determinant of where websites ranks on the Search Engine Results Page (SERP). Authority is a measure of how trustworthy and reputable your website is.
Authority is calculated by weighing the number and quality of backlinks pointing to your website. These links or "votes of confidence" from trustworthy websites allow Google to safely return results for a query.
In the past, webmasters could publish lots of web pages that discuss the same keyword and see massive results. The success came from Google's ranking algorithm that weighed keywords found in the URL, title tag, headers, body, and meta description of your page.
Now, keyword authority has taken a back seat to new ranking factors like relevance coefficient and topical authority. Google's algorithm takes into account every keyword that is semantically related to the query in order to return the best results.
In order to return pages that are most likely to solve the searcher's intent, "search engines identify your content's context and synonyms related to your keywords," through Latent Semantic Indexing.
What's the takeaway? Include synonyms of your primary keyword to help search engines understand the context of your web page.
Aki Balogh of MarketMuse says, " topical authority can be described as 'depth of expertise,' and is only gained over time by consistently writing high-quality, comprehensive content that covers the topic holistically."
So, what does topical authority mean for my content strategy?
Aki Balogh explains, "To ensure that your entire domain has topical authority you need to do two things: organize your topic-optimized content into clusters and answer user intent in all your pages."
Topical authority insists we design high-performing pages that cover the entire keyword topic if we want our domain to rank for a competitive keyword.
How do we become topical authorities? Creating topic clusters.
Pioneered by HubSpot, topic clustering is the method of organizing your content for the benefit of both search engines and humans alike.
The content topics your business chooses will rely heavily on the markets you serve and the products and services you offer.
For example, University A wants to leverage the power of Strategic Marketing to increase enrollment for their Executive Master's in Leadership degree. During their keyword research phase they identify "leadership development" as a keyword with commercial intent, high monthly traffic, and relatively low keyword competition.
More research reveals topics they want to create content for in order to become a topical authority:
Pillar pages can be considered a hub of information with each spoke representing a link to another article on your website that offers more detailed information on the given subtopic.
University A would build a pillar page at www.UniversityA.edu/leadership-development to host all the information a visitor would need to read to understand leadership development.
In our experience, if you're starting from scratch, it is best to write the pillar page first. Your pillar page will cover all the subtopics you identified with a brief summary and any external links to authoritative pages. This exercise will help inform the contents of your in-depth subtopic articles.
If you have a lot of content, but it is not organized into topic clusters, check out some example pillar pages and then audit your blog to define the topics you want to be an authority on. After your audit and some keyword research, you should be able to group your blogs into topic clusters, develop a pillar page, and identify additional sub-topics to write content for.
After you've defined your primary keywords, drafted your pillar page content, and started developing your pillar page, it is time to write your supporting articles.
Each article should cover everything there is to know about the subtopic. For example, University A's supporting blog post, www.UniversityA.edu/blog/leadership-degrees would list and detail the pros and cons of different leadership development degrees:
Once a new piece of content is written and published, make sure there is a link between the content hub (pillar page) and supporting web page. That way someone who lands on either page can navigate freely between them.
Now that we have a good idea of how to organize our blogs and become a topical authority, it is time to get into the nitty gritty work of performing keyword research.
Keyword research plays an invaluable role in determining the best keywords for your pillar pages and the additional topics you need to cover in order to call yourself a topical authority.
Head keywords are typically single word keywords with lots of search volume and are extremely difficult to rank for. That being said, it is extremely important that you know the head keywords to include in your short-tail and long-tail keywords.
For example, a head keyword for University A would be "degrees" or "program" since our target audience is looking for leadership degrees and leadership development programs.
Short tail keywords or body keywords are more specific than head keywords, receive high amounts of search volume, but can be challenging to rank for.
Example short tail keywords for University A might include: "leadership degrees", "leadership skills", "leadership styles", etc.
Long tail keywords are typically a string of three or more words, specific, have lower search volumes, and lower competition.
For example, long tail keywords for University A might be, "leadership development programs for managers", "types of leadership degrees for healthcare professionals", "how to choose a leadership development program", etc.
Niche keywords, in some ways, are latent semantic keywords, and they map nicely to our supporting articles for our topic clusters. On average, niche keywords will have lower search volumes, lower competition, but are more specific to our target audience's search intent.
For more information on the different types of keywords and to learn how to build a list of niche keyword topics, our favorite thought leader, Backlinko, has a great guide to keyword research.
Before we dive into finding niche keywords and keyword research tools it would be best to discuss commercial intent also known as keyword intent.
Behind every search query there is something called "searcher intent". Optimizing for search intent is what distinguishes high performing content marketing from the rest of the pack.
The two main types of keyword intent:
Commercial intent is important because the marketing funnel stage you're focusing on determines whether or not a potential keyword is a good target for your content marketing.
Lean too heavily on transactional search queries and you'll miss out on new visitors. Lean too heavily on informational content and you might not convert visitors into leads and customers.
Instead of just listing tools and explaining how they can be used to perform research, we're going to walk you through key steps in our process.
Google's Search Console is the best place to start for generating a base list of keywords. Why should you use search console for keyword research? Because it shows you the exact queries, landing pages, and engagement metrics of people who find your website.
If you haven't configured your website with Search Console, we recommend you verify your domain immediately so you can start discovering your business' top performing keywords.
If you scroll all the way to the bottom you can download a .CSV file of all the keywords and engagement metrics from your website. With this spreadsheet you can quickly identify some head and body keywords for more in-depth research.
As we discussed earlier in Chapter 2: Content Strategy, it is best to write your pillar page first.
In this section we're going to discuss how to optimize your pillar page for optimal search engine optimization and design content for maximum engagement.
Although the weights of on-page elements such as URLs, titles, and headers have decreased in favor of engagement metrics like dwell time and click through rate, they still play a large role in how to design your content for maximum SEO.
The URL should include your target keyword with spaces replaced with hyphens.
Pillar Page URL: www.UniversityA.edu/leadership-development
Supporting Blog URL: www.UniversityA.edu/blog/leadership-development-programs
The title of your pillar page and blogs should include the target keyword, and should also be written in a way to capture your target audience's attention.
Pillar Page Title: The Ultimate Guide to Leadership Development
Supporting Blog Title: Leadership Development Programs Explained
Note: Titles should be less than 512 pixels in length (or around 65 characters) so they are displayed correctly on desktop and mobile phones. To check if your title is the correct length, use a page title pixel meter like the one from Web Shop Optimizer.
Headers should concisely explain what the reader can expect to find. The headers on your pillar page should represent the supporting blog. Pillar pages should be organized in a logical, hierarchical manner.
For example, an H2 would be "Leadership Development Programs" and H3s nested under the H2 would be "Executive Leadership Programs", "HR Leadership Development Programs", and "Leadership Development Programs for Managers".
In late 2017 Google announced that the meta description length was expanding from the original 160 character length and the length of meta descriptions in 2018 can safely be written up to 230 characters.
The meta description should be optimized for Click Through Rate (CTR) and not for keywords. The goal is to write a description that captures the searcher's attention, and concisely addresses the searcher intent.
Optimizing your website with images will help your content perform in many ways, from keeping readers engaged and increasing dwell time, to providing meaningful context.
When you're adding images to your blogs it is imperative that the images:
Want to know what a perfectly optimized page looks like? Brian Dean from Backlinko has a great infographic that details everything you need to know about on-page SEO
In the past, the presence of keywords and quality backlinks were the two primary ranking factors that determined where a particular website or page fell on the Search Engine Results Page.
In 2018 and beyond they'll take a backseat to engagement metrics. Engagement metrics are used by algorithms to judge how useful a particular piece of content is in solving the searcher's intent. In this section we'll discuss how to design content for the top four important engagement metrics: organic click through rate, dwell time, bounce rate, and conversion rate.
Organic Click Through Rate (CTR) is a measure of how often a visitor clicks your listing on the SERP and continues exploring your website. As you can see from WordStream's graph, pages with higher CTR are ranked higher more often than pages with lower CTRs.
To increase organic CTR from the SERP, its important to write engaging titles and meta descriptions that detail exactly what the visitor can expect to find if they click your listing.
Remember, meta descriptions do not intrinsically carry SEO value, but are paramount for click through rates.
For example, if your article is based on an informational keyword that solves a problem, include the who, what, why, when, and how in your meta description. If your article is a transactional keyword like comparing different products, you might want to include the key features you'll be comparing between those two products.
Dwell Time, or time on page, is a measure of how long a visitor is actively engaging with your website. Some of the most common ways to increase dwell time are:
Bounce rate is defined as the rate at which visitors land on your website and bounce back to the search engine results page without clicking through your website. Optimizing for dwell time will help decrease bounce rate. Additional ways to decrease bounce rate include:
Conversion rate is the rate at which a website visitor takes a desired action. Typical conversions are subscribing to a newsletter, downloading a content offer from a landing page, calling a business on mobile, filling out a contact form, requesting an estimate, or sharing your article.
Some ways to increase your conversion rate include:
At this point we've written our pillar pages, designed our content for SEO and engagement metrics, and clustered our topics. Now it is time to promote our content.
Anytime you create new content, it should be promoted to your current audience through email. If you've been applying our suggestions to your website, you should have a solid email list of leads and customers. Promoting content through email gives you the opportunity to engage your earned audience.
Before you blast your content to every contact in your database it important to segment your contacts so you can send the right content to the right person at the right time.
Contacts can be segmented in a variety of ways. We'll cover two of the most important ones, persona and lifecycle stage below.
For our fictional University, there are multiple candidates that would be a great fit for their Master of Healthcare Administration program:
Depending on the content you're sharing, you may want to tailor the message of your email differently for each audience. Personalizing your subject line and email body content based on persona will help increase your open rates and click through rates.
Businesses can't teleport through the buyer's journey and neither do consumers. The marketing funnel and sales funnel have a few different lifecycle stages that our contacts could find themselves in:
Depending on the type of content you've created, only some of these contacts should be receiving your content, and the message and Call-to-Action within your email should also be personalized to where your contact is within your funnel.
Off-page SEO is a key part of content promotion. One of the best ways to increase the search visibility of your content and earn referrals is through backlinks.
A backlink is anytime a website links to your content from their website. Backlinks help your content move up the Search Engine Results Page (SERP) and also introduces your brand to frequent visitors of the website that is linking to you.
When you gain an inbound link from authoritative websites it demonstrates to Google that your content is relevant, and high quality. Each backlink is a "vote of confidence" that gives your brand credibility which in turn boosts the authority of your webpage.
Every website should have a good balance of nofollow links and dofollow links. Nofollow links do not pass SEO equity from one domain to the other. Nofollow links are commonly found when you link content on websites like Quora and in Press Releases.
Dofollow links on the other hand pass SEO equity from one domain to another. Dofollow links occur when an independent website property links to your website.
Building relationships with authoritative sites and industry thought leaders through social media, blog comments, email conversations and real life conversations is a great way to, not only build links, but to learn and become a respected source of information.
Here are a few proven methods for earning links to your content:
Write a concise email to websites or thought leaders within your industry who's audience would benefit from syndicating (re-publishing) your content or promoting on their social channels.
Go to Quora and search for questions that your content answers. Address the person's question and leave a link to the piece of content you just published. You'll earn a no-follow link and, if your answer is helpful, will lead people to your website and may even get picked up by other blogs.
Did you just design an awesome infographic or illustrated guide? Go to Reddit and share it on r/infographics and r/coolguides. These subreddits are home to over 72,000 and 325,000 members respectively.
Check out this amazing infographic on the history of virtual reality that our design team created.
Search for popular websites or blogs your audience might be interested in, and then search for content on a related topic. Leave a polite comment on the post with a link to your article.
This can also be used on trending LinkedIn, Facebook, and Twitter posts. Comment marketing is a powerful method for driving new visitors to your website and earning links.
Content syndication means sending your blog, site, or video content out into third-party sites. This can be done via email or a submission form on a website related to your industry. For example, if our fictional University published an article on the ROI of a graduate program they may want to submit it to The Chronicle of Higher Education.
Additionally, you can re-post a slightly modified version of your article to publishing platforms like LinkedIn Pulse and Medium.
Syndicating your content is a good way to increase engagement by connecting it contextually to related digital content and by earning backlinks from reputable publishing platforms.
Using a paid content amplification strategy can be extremely effective once you've done your research. You'll need to know what websites your audience is on and what social media channels they use. If you decide to launch a paid social media advertising campaign, don't be like other lazy digital advertisers, creating something your audience will remember for a long time.
Most content marketing strategies should include social media as one of their publishing channels. If you have an advertising budget, spending as little as $50 to boost a facebook post can help extend the reach of your content. If your content is designed well and your boosted post is targeted, then driving people to your content and having them engage with it will also help accelerate your rankings.
Don't forget Facebook Advertising 101. Make sure your remarketing tag is setup properly and the right people are receiving your ads.
Native advertising is a form of paid advertising that promotes content "in-stream". One type of native advertising is sponsored content you'd see on Facebook, Twitter, or on a blog.
Native advertising is an effective method for driving traffic to your target audience without disrupting their user experience like traditional advertisements.
With everyone's focus tuned into digital marketing, one content promotion channel that often gets overlooked is press releases. If your company just published original research or created a great piece of informational content, using a press release to promote content helps websites and journalists pick it up and redistribute it to their networks.
When deciding what channels to promote your content on it's very important to identify what platforms your personas use. Survey your audience members and conduct industry research to see which platforms thought leaders in your industry are using and how they're using them. For many B2C brands that means marketing on Instagram in 2019.
For our fictional university we understand our undergraduate audiences prefer social platforms like Facebook and Instagram, while our graduate students are more active on professional networks like LinkedIn.
Once you identify which platforms to share your content on, it's important to:
One tactic that we've used to get our content in front of our ideal audience across different social media platforms is sharing our content within specific groups.
Because we know who our target audience is, we can find professional LinkedIn Groups and Facebook Groups where our audience goes to find helpful information and we post our content within those groups.
When posting content in private groups we suggest you always:
After you've put so much effort into building a robust content strategy, researching your keywords, and developing your content, don't skimp on promoting your content.
You spent all this time and money creating a great piece of content and you've promoted it. Time to move onto the next piece right? Wrong.
If your content is performing well, you might have yourself a " marketing unicorn". What's a marketing unicorn? The sad truth is that not all of your marketing campaigns will be winners. Marketing unicorns are your top 1-3% of content that drives a majority of the traffic.
If you have a marketing unicorn on your hands you need find creative ways to repurpose it into new formats. This helps you attract new audiences and increase your ROI.
Below are a few ways you can repurpose content from one format to another.
White papers and eBooks usually house a ton of great information, but not everyone has time to read a 5,000 word eBook on the differences between leadership development programs. But they probably do have five minutes to skim an infographic.
Not everyone has time to read a 5,000 word eBook on the differences between leadership development programs. But they probably do have five minutes to skim an infographic.
Infographics are highly-shareable pieces of content that spread like wildfire on platforms like Facebook, LinkedIn, Medium, Reddit, and Quora.
SlideShare is a publishing platform run by LinkedIn specifically for sharing presentations. If you have an infographic and a white paper, highlight your key points in a 10-20 page presentation and upload it to SlideShare. Like infographics, slide decks are consumable content assets.
If you have an infographic or an eBook, integrate them with your workflow automations so that every time a website visitor converts on your website, they receive a piece of evaluation stage content and are nurtured towards becoming a customer.
Do you have 15 minutes and a camera? Great! Film yourself discussing the key points of your white paper or most popular blog. Upload them to YouTube, embed them in the original blog post, and re-share them on social media platforms for even more engagement.
If your audience is responding well to the topic of your eBook, consider hosting a webinar on the same topic. Webinars are great for educating your audience and they often attract people who are further along in the funnel than someone who downloads an eBook from your website.
When you host a webinar, make sure your webinar is being recorded. That way, once the webinar is over you can email the recording to participants who couldn't attend. You can also upload it to YouTube, add it to your resource library, share on social, and integrate it with your marketing automation workflows.
If there are any great questions during your webinar you can cut your webinar into 1-2 minute clips and create a video FAQ section for your website.
The key for content marketing success in 2019 is to find the topics that are most important to your audience at each stage of the Strategic Marketing Methodology, establish yourself as an authority by creating content that covers your topics in great detail, promote your content, and repurpose your top performing content into as many creative media formats as possible.


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|Description: Great location, close to shopping and highways! Come see this 6 bedroom/4 bath home. This home is located across the street from elementary school, has updated roof, windows, and boiler. Home also has full finished basement with walkout and full kitchen. This home would be great for a large family or ideal for a small home business.
|Additional Features and Amenities
|Other: Appliances: Dishwasher, Appliances: Disposal, Appliances: Dryer, Appliances: Microwave, Appliances: Oven, Appliances: Range, Appliances: Refrigerator, Appliances: Washer, Basement: Finished, Basement: Full, Basement: Walk Out, City Or Town: City, Construction: Aluminum, Construction: Brick, Curb & Gutter: Yes, Deed Type: Warranty, Dining Rm: Formal, Elem: Ann Arbor, Exterior Feats: Cable Available, Exterior Feats: Fenced, F/P: 1 Fireplace, F/P: Wood Fireplace, Floor: Carpet, Floor: Tile, Floor: Vinyl Floor, Heat: Gas Heat, Heat: Hot Water Heat, Interior Feats: Ceiling Fan(s), Jr High: Ann Arbor, Lot Dim: 80x145, Map Letter: Z, Map Num: 13, Paved: Yes, Road Type: Public, School District: Ann_arbor, Sewer: Public, Sr. High: Ann Arbor, Water: Public, Zone: Res

subset: commoncrawl


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This is a great article describing the different types of web design structures out there and how they have adapted over time. At SRD, we build responsive sites to ensure your content adapts properly to the variety of devices your visitors use.
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Running your own business, you may feel like there is never a good moment to allow yourself to slow down and take a break. If you make an effort to pause and breath once in a while, you'll thank yourself later.
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Sprints: The secret technique to getting more done in less timeStarting today, reclaim your ability to focus, be mindful of what you are doing, and you will create meaningful accomplishments every week.Work overload is a distraction. Many people struggle to find ...
It take a village to raise a business. Don't go it alone. Reach out and make connection with people who inspire you, focus on what you are good at, and stay the course. It'll all pay off in the long run, I promise!
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How Serial Entrepreneurs Made Their First MillionBecoming a millionaire has never been easy. But some of our own beliefs make it harder on us.
If you want to be successful, you gotta stay on top of your to do list. The hardest part is deciding what to do and when to do it. Once you have a system in place, it's all just simple execution from there on.
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Own Your Time: 8 Essential Calendar Management SkillsSetting boundaries is the key to keeping your calendar under control.You may not realize it, but your calendar habits can make or break your success and your productivity. That's because without pro...
I couldn't agree more. If you ever feel stressed, or overwhelmed, the best thing you can do to relax your mind is to just get it all out on paper. I promise you'll feel better, even without checking anything off your list.
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Writing down the things you need to do tomorrow settles your brainWhen your brain isn't busy remembering everything, your brain can process anything better.Writing things down sounds trivial.You've heard it before. It's nothing new.But it works!Follow Ladders ...
Plug those headphones in, crank up your favorite jams, and get to work! Nothing can make you more focused and productive than good music. I suggest a pair of noise canceling earbuds so you can truly drown out the distraction around you.
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Science Says You Get Astonishing Productivity Boosts By Listening to Music (Just Follow These 6 Rules)Everyone wants to be more productive--and we're willing to try all kinds of hacks including working remotely, working four days a week versus five, or trying calendar management tricks.It's nice when ...
If you can get past the grammer and poor editing, this article has some great advice for outsourcing your web management. Just sayin'... ... See MoreSee Less
Business Mentor: Proven Business Strategies of the MillennialsThere is no such thing as an overnight success. However, there are ways of more quickly achieving your goals.
It's a long hard road to becoming a successful entrepreneur. It takes sacrifice and dedication to endure the road to success. Just remember the only thing that can stop your momentum is yourself! ... See MoreSee Less
4 Lessons That Most Successful Entrepreneurs Had to Learn the Hard WayTo help mitigate the impact of those speed bumps, here are four lessons that most successful entrepreneurs have learned the hard way, but maybe you don't have to.
Don't wait to start developing your brand. "A durable, credible, robust brand can only be built right from the beginning." ... See MoreSee Less
Fin24 – Business & Finance News | Stock Markets Data | InvestingSouth Africa's premier site for up-to-date business and finance news, stock market data, economic analysis, personal finance and investment information.
You need a social media marketing plan! Why? Because 3.4 billion people say so. It's not a game of how much you can spend to get a cut back in return. Instead, focus on quality over quantity. Be unique in you approach, and make damn sure you're content is scroll-stoppingly good. ... See MoreSee Less
Social Media Management for Small Businesses: How to Do ItThe internet has 4.2 billion users, 3.4 billion of whom are actively using social media. Clearly, social media management for small businesses is necessary if you want your business to be successful.
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What To Know About Starting A Business Without FundingWhen you're responsible for everything, you can learn more, keep things lean and quickly understand what makes you valuable.
Skye Roberts Design updated their profile picture.
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Skye Roberts Design updated their cover photo.
11 months ago
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Packaging vacuum bagCode No. 5092, 300gQuality100% organicCertificationBio-HellasIngredients*Kalamata olives, *vinegar, *olive oil, sea salt brine (* organic farming / **bio-dynamic farming)ProcessingOur Kalamata olives are hand picked to avoid any damage to the fruit. They are singled out by strict criteria, washed and kept in closed containers in sea salt brine for debittering. The olives are not notched so that all their valuable substances are retained. The therefore necessary long period of fermentation is worth it, since the result is a delicious and healthy product.
After debittering the olives are singled out anew, washed, marinated in wine vinegar and packaged.


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During 2009 the Sigma Group carried out a review to see how they could conduct their business activities in a more environmentally responsible way.
Their conclusion was that as the leading Channel Islands provider of business solutions, the diverse nature of their business activities offered opportunities to provide solutions for reducing the impact of their energy requirements and that of our customers in several ways. According to recent reports, the information and communications technology (ICT) industry in particular, emits the same amount of carbon dioxide as the aviation industry, stating that a medium-sized server has the same environmental impact as the average SUV,
As a result of discussions with the Constable of St Helier they identified that unlike many towns in the UK there was a dearth of trees within St Helier, this together with the desire to provide their customers with a environmental reward for continuing our business relationship led to the launch of the:
Sigma Groups St.Helier Tree Planting Scheme
John Sowerby for the Sigma Group said: "I am sure that the Sigma Tree Planting Scheme, with the support of the Constable Simon Crowcroft and the local Business community is a positive step towards to expanding the area of tree planting in St Helier".
"The scheme is designed to encourage the business community to donate trees earned from their normal commercial activity with all divisions of Sigma, including Collins".
"As everyone is aware, climate change is a huge issue at this time. The positive contribution tree planting makes to combating global warming has long been recognised. In recognition of this, and to support a greener more pleasant St Helier we are delighted to support this programme."
"Individual Schools or businesses can plant and name their own wood, or just a single tree, if no planting space is available the parish have indentified a number of sites throughout St Helier".
All types of planting is required, from individual trees in planters, to small mixed woodlands, all offer a huge amount of environmental and social benefits.
Schools and businesses large and small can all play their part in tree planting and the creation of green spaces in St Helier.
For further details contact:
John Sowerby on 711532
e-mail: email@example.com
Member since: 9th July 2012
Hello and welcome to thebestof Jersey blog, I hope that both locals and visitors to the island will become involved. Please let us know about local businesses that go that extra mile and about things...


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BloomQuest, LLC
BloomQuest is supplying roses directly into the United States and we are looking to expand our operations with our retail partners in the USA. BloomQuest has a special trading relationship with Kenya where it works very closely with a number of specially selected farms dedicated to producing a range of high quality flowers but especially roses and carnations. Our farms in Kenya offer the ideal growing environment for year round flower production with an ideal climate,... Read More
65 North Dean Street
Englewood, New Jersey
(201) 233-6666


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Work with me
Ukulele lessons online
Wherever you are in the world, I can work with you via Skype or Zoom.
Click here to book an online ukulele lesson with me.
I currently charge $AUD35 for one lesson, or $AUD95 for a package of three half-hour lessons.
If you're a beginner, I'll get you started. If you're already playing, I can coach you with strumming, help you learn a particular song, or anything else you want.
Here's a link to my post about what it's like to learn ukulele online.
Give the gift of music
Are you tired of wrapping presents? Give someone you love the gift of music, fun and joy with the ukulele! I'll send you a special gift certificate.
Click here to book a ukulele gift package.
Any questions?
Please get in touch via the form below. I'd love to hear from you.
Strum your way to fun!
Sign up here and I'll send you a link to my ukulele practice videos.
Even if you're a total beginner I'll show you how to quickly and easily start playing ukulele.
You'll get the happy highs of music making!


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Unfortunately there isn't a replacement part available for this. If you are the original owner of the rack we can likely help you through our warranty process. Click here to see what is required and to begin the process.
Please feel free to contact us here with additional questions, or by phone at 888-925-4621 M-F from 7 to 4 PT


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Like 0
Our SEO Process: https://seomelbourne.ezistreet.com/
- For SEO 4 Member team will be appointed, They will first do research and send you list of keywords for approval once you approve they will start work on those keywords .
- 1st Report is Baseline Report which shows the ranking of your website with the keywords which you have selected .
- After that every 15days we will send you Ranking Report which will show you progress .
- Back Link Report and Google Analytics report Will be sent every 30 days .
- A Personal account manager will be provided to you who will be in constant touch with you for any follow up or queries that you may have.
- We even provide you a client portal where you can check your project progress at any time.
- We will not carry out any changes on your website without prior approval
- We will include all keywords given by the client in the optimization.
- The SEO techniques used to optimize the site will help make your website Search Engine Crawler Friendly
- Unethical SEO techniques will not be used in our SEO (We use White Hat Technique)
- None of the SEO techniques used by us will get our client's website banned
- We do not give false ranking guarantees .
- We will refund the balance amount at any given point of time if client is not happy .


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Nutrition Experts Help Others Make Healthy Choices
More so than ever before, we are reminded daily that the old cliche is accurate – we are what we eat. That being said, it stands to reason that the role of nutritionists and dietitians becomes more valuable to our overall health going forward. These professionals help treat and prevent illnesses by recommending modifications in our eating habits, and in general, by promoting healthy eating habits.
Dieticians and nutritionists not only make suggestions on what we should be eating, but they can also help us understand how to modify the preparation of our food by eliminating excess salt and fat, making our meals healthier. They also manage food systems for institutions, conduct research, and in general, provide education. Nutrition professionals can be found in hospitals, nursing facilities, and in some community programs, such as weight loss programs.
If you aspire to become a dietician or nutritionist, you should know that at the least, you will need a Bachelor's degree, with a graduate degree also an available option. Students in these programs can expect to take courses such as nutrition, chemistry, and biochemistry, biology and microbiology, as well as physiology and institution management. Back in 2008, there were 279 Bachelor's degree programs and 18 approved Master's degree programs from which to choose. Now the era has changed drastically and people have got strong knowledge and learning skills.
As with many professional occupations, these are not without license requirements. Although requirements vary by state, most require some type of license or certification. Keep in mind that dietitians with specialized training, an advanced degree, and state certification can expect to obtain the best job opportunities.
Employment in this field is expected to grow due to the increased emphasis on disease prevention and increased awareness of obesity and diabetes. Another contributing factor for job growth is increased Medicare coverage to include nutrition therapy for diabetic and renal patients. Hospitals and nursing facilities employ many dieticians and nutritionists, although the latter may see a slight decline due to outsourcing to food service companies.
Also, employment growth could be constrained if employers substitute with other workers, such as food service managers or dietetic technicians, to do the work related to nutrition. In some cases, the demand for these services is related to patients' abilities to pay out-of-pocket or with health insurance. The good news, however, is that more insurance companies are covering these therapies because of their preventative properties.
In addition to employment growth, additional jobs will result from the need to replace experienced workers who will retire. The best opportunities will be for applicants with specialized training, advanced degrees, and state certifications. Demand for dietitians will be particularly strong in outpatient care facilities, and applicants without a Bachelor's degree will face tough competition.


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Hair Shears & Razors
The trick to getting perfect face-framing fringe? Professional hair shears and hair cutting razors. Blend those layers and keep those bangs looking flawless with hair cutting shears and razors from Glam Alley.
Cricket S1 Shears - Swedish Steel, Ultra Sharp Convex Edge (Various Sizes)$79.95Click for more options
Jaguar Diamond CC39 Hair Shear - 5.50"$299.00
Cricket Carded Shear S-200t (Various Sizes) - Swedish Steel & Comfy Grip$59.95Click for more options
Centrix V2 Vortex Shear - Revolving Thumb (Various Sizes): Fast and Smooth Cut$329.95Click for more options
Centrix C2 Shear - Ergo/Offset Handlet (Various Sizes): Japanese Steel & Comfort$249.95Click for more options
Centrix ROC IT DOG Swivel Sheart (Various Sizes): Use for Coarse/Fine Hair$186.95Click for more options
Centrix Koi Professional Shear (various sizes): Japanese Steel, Long/Short Hair$169.00Click for more options
Cricket S1 T14 Texturizing Shears$79.95
Cricket S1 T30 Thinning Carded Shear$79.95


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Pack of 25 No Bully Paper Signs (25 Signs)
- This product cannot be returned
In stock: Ships same day if order placed by 3:00 EST
Regular Price $8.92 Special Price $4.99 You save: $3.93 (44%)
These No Bully Paper Signs are round white card stock with a big black "B" in a teal circle with a line through it. They measure nearly 10 inches in diameter. This is a wholesale pack that contains 25 signs.


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Our Services
As a commercial property owner, you have plenty to be concerned about. Our goal is to provide the highest quality roofing in the safest way possible, while providing outstanding customer service and response times. Remember, routine maintenance can extend the life of your roof and head off future problems. Depend on us to take care of your roofing needs, no matter the size of the project!
Replace - Duro-Last® Single-ply Membrane System
In need of a roof replacement? Consider Duro-Last Roofing! This specially pre-fabricated membrane is made to fit your roof. All seams are heat welded, and it's backed by the industry's best warranty.
Restore - Astec® Re-ply System
Trying to avoid a replacement? ASTEC Re-Ply fluid-applied roof systems can be installed directly over most traditional roof substrates. Tear-off, land-fill fees, reconstruction, and long facility disruptions are eliminated.
Free Roof Survey
Not sure if you need to Restore or Replace? Need a budget amount? We can help! Our highly trained Estimator will survey your roof to help you determine an approximate cost.
Roof Repairs
Whether your seams have delaminated or there was storm damage, Ampco can repair any type of roof system! Let us take care of your roofing problems.
Roof Maintenance
Let us maintain your roof bi-annually to clear debris, unclog roof drains, check metal edge detail, report areas of concern and more!!
Infrared Scan
We offer infrared moisture surveys and inspections of commercial flat or low slope, insulated roofing systems. The infrared makes heat visible so it shows differences in the building to identify water which may have leaked under the roof


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In 2003, New Hampshire created one of the nation's first all-payer claims databases ("APCD") to collect and disseminate healthcare price information, leading the way for many other states. In 2007, price transparency leader New Hampshire took its APCD one step further and launched NHHealthCost.org, a website that provides the median bundled prices for the thirty most common healthcare services. Continuing the trend, New Hampshire's legislature remains highly active in considering innovative cost containment solutions and expanding price transparency initiatives.
During its 2017-2018 legislative session, New Hampshire passed a variety of bills related to healthcare price and competition. It became the first state to use health insurance claims to rate networks. Additionally, New Hampshire established a work requirement for those seeking Medicaid who are part of the Expansion population. It also banned gag clauses in contracts between insurance carriers or pharmacy benefit managers and a contracted pharmacy.
The State Database
The Source tracks state activities impacting healthcare price and competition in both legislation and litigation in a searchable database to help stakeholders at the state level understand their legal and regulatory environment as they make efforts to improve access, quality, and efficiency, and reduce costs in healthcare.
LEGISLATION: The Database of State Laws Impacting Healthcare Cost and Quality (SLIHCQ), created by The Source on Healthcare Price & Competition and Catalyst for Payment Reform, catalogues state legislation governing price transparency, provider market power, provider payment, provider networks, and benefit design. The database also includes pharmaceutical legislation beginning in the 2017-2018 legislative session. *Note: Current legislative session bill updates are ongoing. Check back weekly for updates.
LITIGATION: The Source tracks major litigation and antitrust enforcement action by federal entities (FTC or DOJ), state attorney generals, and private parties in the main provider and insurer markets, particularly legal challenges of healthcare consolidation and anticompetitive contract provisions. Additionally, the database contains major pharmaceutical cases including legislation challenges and significant appellate cases.
Search the database across all jurisdictions on the State Overview page, or view and filter existing legislation or litigation on individual state pages. The database allows customized search and filter by keyword, status, and/or key issue category. *Multiple filter/selections enabled. Click here for User Guide.
© 2018-2019 The SLIHCQ Database. Initial funding for this project was provided by the Robert Wood Johnson Foundation. The views expressed here do not necessarily reflect the views of the Foundation.
© 2018-2019 The SLIHCQ Database. Initial funding for this project was provided by the Robert Wood Johnson Foundation. The views expressed here do not necessarily reflect the views of the Foundation.
Additional Resources
LEGISLATIVE CALENDARNew Hampshire current legislative session runs from 1/2/2019 – 1/8/2020. Bills from 2019 will carry over to 2020 as part of the 2019-2020 legislative term.
FY 2018-2019 BUDGETNew Hampshire enacts budgets on a two-year cycle, beginning July 1 of each odd-numbered year. New Hampshire's new Biennial Budget will take effect on July 1, 2017 and is valid through June 30, 2019. To view New Hampshire's 2018-2019 Budget, click here.
- The New Hampshire Attorney General is conducted a review on the proposed affiliation of The Memorial Hospital at North Conway ("Memorial Hospital") and MaineHealth pursuant to RSA 7:19-b. The Attorney general approved the merger in June 2016. The transaction made MaineHealth the sole corporate member of Memorial Hospital with certain reserved powers over Memorial Hospital's governance and operations.
- Additional enforcement actions by the Department of Insurance can be found on the Department's website.


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The entire project went perfectly. Absolutely no problems. I really don't see how you could improve my experience. Your company proceeded like professionals. I am very pleased and will refer your company to anyone I know looking for roofing service.
Our Top-Notch Roofing Philosophy
Atlas Roofing holds itself to a high standard to ensure that every job is the best it can be. Our roofing philosophy consists of:
- Ethical business practices
- Educating clients to make informed decisions
- Excellent craftsmanship
- Efficiency – both in how business is conducted and how roofs are installed
Information For The Intimidated… Considering Roofing Contactors
Don't let a roofing contractor intimidate you or speak over your head.
Read about Atlas' philosophy of client education and non-jargon communication.
You'll KNOW what you're spending money on so you won't be bamboozled.
What Clients Say…
- No categories


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|Thanks to Mercedes' husband for taking the photo, we're all here!
So glad two new folks joined us today, Rebecca and Mike (Mike wins the award for longest commute from Milwaukee). Also a big welcome back to Elsie who we've missed. Also in attendance, Mercedes, Gretchen, Pat, and your fearless reporter, Ruth.
|Elsie makes us jealous
|Gretchen shares with Rebecca
|Mike looks happy
Enjoy these last bits of summer...


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Add Efficiency and Style to Your Vail Home
If you live in Vail, you are fortunate – there are no shortages of fun things to do during any season of the year. From skiing and snowboarding in the winter to hiking and biking in the summer, exploring the Colorado Rockies is easy to enjoy.
Vail is also a town known for beautiful, stylish homes that often afford stunning views of the mountains, the valley, or the Eagle River. The weather in the mountains can change on a whim, and it's not unusual to go from a 55-degree high to the teens overnight. In that sense, the stylish homes need to be ready for anything the weather brings.
One way to be ready for all the Vail sunshine – or the occasional lack of it – is with custom window shades. Custom shades let in the sunlight to warm the house but can also help insulate windows on bleak, wintry days and nights. With automation, managing the weather and the changing light is a snap.
Want to learn more about how custom window shades can benefit your Vail home? Just keep reading.


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As we clear away the detritus of Christmas I contemplate my newly expanded collection of men's toiletries and read yet another idiotic blurb which tries to link my morning shave to the ascent of Everest.
This attempt at glamourising the mundane activity of shaving is absolutely typical. The folks marketing shaving products have always tried to use glamour, adventure and sex to sell their products.
I think they are completely missing the point. I doubt there is a man on the planet who considers shaving to be an adventurous activity. It is a basic utilitarian function and we know it.
Perhaps these products are marketed at women who are buying for their menfolk but I really think there is a gap in the market for a shaving product marketed directly at men.
How about something that looks like a Leatherman tool: beaten out of sheet metal and packed full of technology and function. Instead of advertising it with images of James Bond absailing down Everest have a guy in blue overalls with oil stained fingers demonstrate how the titanium reinforced blade can cut through Kevlar body armour.
I'd buy that.


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It's Bruce Wayne: Fugitive, Part 12 in Detective 771 (Aug. 02), and Batman continues to be interested in anything other than his own case, according to Rucka, Lieber and McKenna.
Crispus Allen and Renee Montoya stake out the courthouse as Sasha Bordeaux's trial begins, in case Bruce should happen to show up. He doesn't, of course, but Alfred does, out of respect for the woman, even though they had never met. Alfred's behaviour just does not match that of a man who would help a cold blooded killer flee justice, and Allen is having serious doubts about Bruce Wayne's guilt.
Through David Said, Batman gets to communicate with Checkmate, and learns that they know who is behind the poisoned heroin, but will neither do anything about it, nor tell him who the man is.
Maggie Sawyer calls Allen on the table, after Alfred complains of his harassment. Maggie insists Allen must find something, anything, to charge Alfred with if he wants to keep the heat on him.
And David Said and Batman identify the poisoner. Said informs Batman that the man is NSA.
The story continues in the next issue.
Josie Mac and Batman take on Two-Face in the penultimate chapter of her first storyline, by Winick and Chiang.
Two-Face winds up between them, and tosses the child off a catwalk. Batman dives to rescue the boy, and Two-Face takes advantage of the distraction to grab Josie Mac, and put a gun to her head.
The story concludes next issue.


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Quite Simple! Giving best services and assistance for every client and accommodating their various demand with our efficiency and professionalism complete satisfaction, we do realize that excellent service is more than competitive pricing in order to transform a good experience into an exceptional one.
Chaudhary Zayan Travel & Tours (Pvt) Ltd is offering luxury Umrah Packages from Pakistan 2017-2018 with comfort to all our customers. We believe high quality services, hospitality and commitment throughout the umrah journey start from Pakistan. We offer step by step complete umrah guidance, how to perform umrah in Islam, arrangement of umrah visa, booking of hotels in Makkah and Madina.
Chaudhary Zayan Travel & Tours (Pvt) is offering special deals throughout the year. Keep visiting the Site for new offers.


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Gay Intended Parents Need Doulas Too!
Toronto Family Doulas works with the Managing Director of Proud Fertility, Nathan Chan, to provide support to Surrogates and Intended Families in the GTA. Nathan recently wrote a blog about why and how Gay Intended Parents can benefit from a doula. Our doulas know that the needs of Intended Parents can be unique and they are ready to support your family.
Cultural Norms
I recently took the ProDoula Postpartum & Infant Care Doula Workshop to better prepare myself for supporting the Intended Parents who work with my Canadian surrogacy agency, Proud Fertility. It didn't take long for me, the only male student in the class, to see how cultural gender norms have impacted the knowledge that men have about pregnancy, birth, and infant care.
Females in our society are often educated from early childhood on the basics of tending to infant needs. Their interest in babies is fostered and encouraged while young men may even be discouraged from becoming knowledgeable about babies and child care. Even the childless women in the class had extensive knowledge about babies compared to what I did and when speaking to other men upon completion of my training, most revealed that they were clueless about the topics I had been educated about.
Bringing Home Baby
The lack of environmental preparation for parenthood for males presents difficulty for gay male Intended Parents upon the birth of their baby. Basic skills that are impressed upon female children have to be learned. Gay Intended Parents benefit from the direct support a Postpartum Doula can provide, possibly more than single female Intended Parents and traditional couples.
The Postpartum Doula is able to offer one on one education and care after the baby is born. It's one thing to learn to bathe a baby in a parenting preparation class, and another to have an experienced expert by your side while you do so. Gay Intended Parents can quickly build confidence with the Postpartum Doula's coaching, the tips and tricks she shares, and the care she provides for the entire family.
Older Siblings
Gay Intended Parents who already have a child will have developed infant care skill the first time. Just like traditional couples or single female Intended Parents who already have a child they can quickly be overwhelmed by the added strain of a new baby. Older children still have all the needs that made them busy parents but now they have a newborn to care for. The lack of sleep and struggle to maintain balance between their children is a struggle for all parents. Postpartum Doulas help keep it all together. The doula can help with the baby so parents can spend one on one time with the older child. When trying to catch up on sleep, gay Intended Parents can count on the doula to care for both children and manage household tasks.
But Will They Get It?
Gay Intended Parents have unique support needs. Regardless of the stage they are in in their pursuit to build a loving family, having a knowledgeable guide provides an experience that is more positive and rewarding.
For the best support when pursuing surrogacy as a gay Intended Parent contact Proud Fertility. For the best support in Toronto when you bring your baby home, you'll want Toronto Family Doulas.
The Managing Director of Proud Fertility, single Intended Father Nathan Chan has trained as a Postpartum and Infant Care Doula, Labour Doula, and Postpartum Placenta Specialist to better support his clients as they fulfill their family dreams.


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I hadn't really intended to seek God for a theme for this year. Not after last year which was the year with the theme of seeking God for myself, not relying on others. That turned into the most isolating year of my life. After that and other people's tales of years that did indeed follow their theme but not at all in the way they expected, I wasn't going to do it this year.
Then one of the guys at church prayed for me the other week. I trust this man so much, trust his instincts and his ability to hear God. And this time, as he has does and as he has done a number of times recently he talked about resting in God's presence. And I KNEW, I knew that I had my theme for the year. 2008 is to be the year I REST!
It's a funny theme really and I expect that some people might misunderstand it or think that I should be DOING something to make myself acceptable to God. Heck, I'm not sure I understand it all myself. I mean, REST? Does that mean I sit back and do nothing? Well, in a way yes, because this is about God coming in, loving me, pouring out on me etc.
BUT rest is active. Not in a "I must do ........." and "I have to do .........." in order to be acceptable kind of way or anything like that. But, sometimes rest has to be a choice. I have to choose to rest, choose to ALLOW God to do whatever He wants.
But, back to the other point, it is about me doing NOTHING!, because there is not one single thing I can do to make myself acceptable and I have been trying for so long. Trying to make myself a good enough wife, a good enough mother, a good enough friend, a good enough office worker, a good enough person, and I CANNOT do it! Not one think I can do will ever make me good enough, or acceptable or lovable.
And heck, most of us are good Christians and we know this in our heads, right? We KNOW that stuff, we don't need little old Zoe telling us, I mean, she must be daft is she hasn't worked this one out by now. But, you know what? I thought I had got it worked out, I thought I understood it, but I was STILL striving, still trying to be enough. So, really, the only thing that I believe god requires of me this year at the outset is for me to say "YES LORD!" "Yes, Daddy!"
Does this mean I might stop doing some of the things I have been doing? Oh quite possibly. I have no firm plans for anything like that right now, and actually in effect some of the stepping back from things might be more emotional and spiritual, cutting the ties that involve too much of my soul in these things, whilst continuing to be involved in them in a more right way.
There is going to be a lot of learning to say "NO!" So be prepared for that if you need to ask me for something later in the year. Because this year is about learning that God loves me no matter what and I do NOT have to do do do do do do do to earn his approval. Even those things that you personally think are good and right for me to be doing, even that you think I SHOULD be doing, for whatever reason, I might well, not do them, I might well, say NO! And I don't have to give an explanation, I don't have to make it OK for me to do that, all I have to do is do it. And if I hurt or upset anyone with that this year, I am sorry.
So, is it all going to be nice, and lovely, and me sitting back, letting go of things and just being loved loved loved? Probably NOT! I sincerely doubt it in fact. Because I sincerely doubt that all of the times of rest will be by my choice. When this guy at church prayed for me last week, one of the things he said was that he got a sense there MIGHT be coming a time of ENFORCED rest. He's been through that himself the last couple of years and it has not been easy, I know that. But he said, not to fight it and try and battle my way out of it but to just let go and treat the time of rest as a gift. It's not necessarily a nice and pretty prayer, that one, but my spirit recognized it. Does that make sense? Something in me said "yes, he's probably right".
Does that mean I sit in fear of what that might mean? Absolutely not. There are two possibilities that immediately come to mind and that is either me losing my job OR something health related. But it wouldn't surprise me if it comes a totally unexpected way, or even not at all. And that's OK, because I KNOW that god is in this. That's all I can say, I KNOW that He is in this and I say "Yes, Daddy".
Welcome to my blog. I hope you enjoy your stay, however short, and find something that interests and blesses you.
The tabs just below will take you to posts of particular topics. So if you are looking for my posts on food, fitness or creativity, you will find them there. You will also find my posts on thankfulness or other more contemplative posts, as well as a set of posts with traditional blessings from a number of different cultures.
You can find posts with labels not included in that list via the labels list over in the sidebar.
The tabs just below will take you to posts of particular topics. So if you are looking for my posts on food, fitness or creativity, you will find them there. You will also find my posts on thankfulness or other more contemplative posts, as well as a set of posts with traditional blessings from a number of different cultures.
You can find posts with labels not included in that list via the labels list over in the sidebar.
Tuesday, January 01, 2008
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When a Police Check is being conducted, there are two possible outcomes that will be released. These outcomes are:
No Criminal Record – This result indicates that there is either no police history information against the applicant, or no information that can be released.
Criminal Record – This result indicates that there is police history information held against the applicant that can be released.
It's important to note that if you have a criminal record, you will not be automatically barred from employment. According to the Australian Human Rights Commission Act 1986, unless inherent requirements of a job can't be met, all persons have the right to equal opportunity. If your Police Check is returned with a Criminal Record, there are measures that you can take to ensure equal opportunity in the workplace.
Provide your potential employer with more information
If your potential employer believes that your criminal record is relevant, they should give you the opportunity to address it and provide them with further information regarding the circumstances surrounding the conviction.
Factors to be considered
Each case should be decided in its individual context in relation to the position, the organisations policies and any applicable anti-discrimination guidelines.
- Factors that your potential employer should consider include:
- Your age at the time of conviction
- How recently the crime occurred
- Whether there is a pattern of re-offence
- The seriousness of the offence and its relation to the specific job
- Whether in relation to the offence there was a finding of guilt but without conviction, which indicates a less serious view of the offence by the court
- The circumstances in which the offence took place (e.g., did the offence take place in a work, domestic or personal context)
- Whether your circumstances have changes since the offence was committed (e.g., past drug use)
- Whether the offence has been decriminalised by Parliament
- Your attitude regarding the previous offending behaviour
- References from people who knew about the offending history
- The sentence imposed by the courts
- Evidence of rehabilitation including subsequent work experience and character references
Contact the Australian Human Rights Commission
If you have been rejected for a position based on the results of your police record and its relevance to the role and you believe that the organisation did not comply with the Australian Human Rights Commission Act 1986, contact the Australian Human Rights Commission and they can advise your best action.


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Do you need a passport translation? You are at the right address! Elena Translations can help you with it! We make sworn translations of passports from Russian into English and from English into Russian on a regular basis. Passport translation (English-Russian) Why would you need to translate your passport from English into Russian? The main […]
Sworn translation of a certificate of no marriage record?
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2001 Timothy McVeigh Execution
The tragic saga of the Oklahoma City bombing has taken a bizarre twist in recent days. U.S. Attorney General John Ashcroft reluctantly imposed a 30-day stay in the execution of Timothy McVeigh, when it was learned that the FBI had failed to turn over to defense attorneys thousands of pages of agency documents relating to their investigation. Most certainly that stay will be extended to allow his attorneys to fully examine the papers. Such a fiasco seems to give McVeigh a greater opportunity to bring further embarrassment and cast public doubt upon the agency (especially among individuals and groups of his ilk). If only the stay had been granted for reasons of pure conscience, realizing killing is wrong.
Bud Welch, whose daughter Julie, died in the bombing, notes that a majority of family members who lost a loved one killed in the bombing, now realize the execution of McVeigh will not help with their healing. Welch spoke in Missouri several weeks ago during the ten-day Journey of Hope From Violence to Healing, sponsored by Missourians to Abolish the Death Penalty. McVeigh's killing, Welch says, would just be an "event. Healing, on the other hand, is a process, often life-long, which won't be furthered with the killing of yet another human being." Welch had been a life-time proponent of the death penalty, but switched his position after his daughter's violent death. Several months after the bombing though, Welch recalled a conversation he had with daughter. As they drove, news of another Texas execution came on the radio. According to Bud, Julie had said, state killing "'was only teaching children to hate.'" Soon after realizing he himself had become consumed by hatred, he began speaking out against the planned federal killing. "Revenge is what drove Timothy McVeigh to kill in response to the killings of the Branch Davidians at Waco. Revenge is what's driving the United States to kill McVeigh." He laments, "What more violence will be spawned by the killing of this man" who appears to be getting his wish: to become a political martyr for the extreme right-wing?
Welch is among the inspiring human beings during our violent, vengeful times who are charting for our species a path of compassion, upon which we are challenged to tread and evolve. Part of that trek for him came when he saw broadcast news reports of Bill McVeigh, Tim's father and recognized the profound pain in his face, much akin to his own suffering. Welch searched him out and met with Bill and his daughter, sharing their common sense of loss (in Bill's case, a son he no longer can publicly, proudly acknowledge—a grown child nearing execution). Let us all reach out to those in our midst mourning the loss of their loved one.
The FOR will also hold a vigil the day before the federal execution of Timothy McVeigh, from 5:00 – 6:00 p.m. at the Boone County Courthouse with a prayer vigil proceeding at 6:30 at St. Luke's United Methodist Church, 204 E. Ash—to recall those killed in the bombing, their grieving families, to solemnly protest McVeigh's execution and to remember his family. Call 449-4585 for details.
(Source: unknown)


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2007 ASB mare IFT Gold Heart (AUS)
I adore this mare so much. We get on like a house on fire! She is an exciting pedigree match with first season sire, Gold Heart (USA). Future foal with a lively 2 x 3 iduplication of Lion Heart. I do prefer a 3 x 3 but 2 x 3\'s of the champions can, and often, work very well (2017 stakes winner Bons Away with a 2 x 3 duplication of Belong To Me as an example).
NOt only this but Gold Heart is an impressive son of Glacial Gold (USA) and out of a tremendous mare Heart Of Ishtar who herself is inbred 4 x 4 to both Mr Prospector and Storm Bird (Sire of Storm Cat and broodmare sire of Thunder Gulch). Her first and only foal to hit the track a multiple racewinner.
Palomino pics below are of covering sire as a foal and as a young 2yo in the paddock unwashed and unbrushed!


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General journal directories
- Journals TOC: Service which provides access to table of contents of many journals.
- TechExpo DIRECTORY OF ENGINEERING AND SCIENTIFIC TRADE TECHNICAL MAGAZINES: A (if some what dated) listing of a range of trade publications, many of them freely available online.
Online lectures
Biology websites
- hhmi BioInteractive: Interactive site, rich with lots of free videos, animations and other resources covering life sciences. From Howard Hughes Medical Institute.
- Nature - Human Genome Special Issue: This freely available issue of the journal Nature contains the report of the sequencing of the human genome.
- Nature Preceedings:Nature Precedings connects researchers and provides a platform for sharing new and preliminary findings with colleagues on a global scale.
- Online Ethics for Engineering and Science: Full-text repository which aims to help scientists, engineers and people within Academia to understand and address ethical issues within the field of Engineering and Science. Contains a range of resources, such as case studies, multimedia and assessments tools.
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Oh dear. As anxiety grows about the Theresa May's customs union stance, Jacob Rees-Mogg has this afternoon told hacks that the government's mooted customs partnership is 'completely cretinous'. The Moggster's tough talk will play out well among Brexiteers who fear May's own resolve has weakened in recent months. What will play out less well with the Brexit camp, however, is a comment made by a European commissioner appearing to make this very point.
Speaking at a press conference yesterday, Phil Hogan, the Irish agriculture commissioner on the 28-strong executive, broke from the script and made a choice comment when asked about Rees-Mogg's claim that the UK government should call the EU's bluff on the customs union as Britain could place tariffs of up to 70 percent on Irish beef if there is no wider Brexit deal agreed.
His response? Bloomberg reports that Hogan said:
'That's why we're very pleased in the European Union that we're dealing with the prime minister of the United Kingdom, not with Mr. Rees-Mogg.'
Hardly helpful to the Prime Minister…
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