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Lead Enterprise Architect - Public Cloud ( virtual home office remote eligible) at Humana
Honolulu, HI
About the Job
The Lead Enterprise Architect translates business needs into technical systems solutions and architectural roadmaps. The Lead Enterprise Architect works on problems of diverse scope and complexity ranging from moderate to substantial.
Be a part of the Technology team -- Be a strategic leader in cutting edge Healthcare technology.
Humana is seeking a Lead Enterprise Cloud Architect that will work with stakeholders, both leadership and subject matter experts, to understand and build architectural roadmaps and support for improvements and modernization of a large scale, multi-site environment. This role is critical in leading evaluations, providing actionable recommendations, both tactically and strategic, and developing deployable reference architectures that will serve as the foundation for application workloads running in public cloud environments.
The Lead Enterprise Cloud Architect analyzes, translates, and composes both technical and non-technical information into clearly readable documents, design artifacts, and deployable reference stacks (i.e., code) that are used by technical and non-technical personnel. The scope and type of work products will range widely and artifacts will be used at multiple levels of the organization.
+ Align IT architecture technology strategy and frameworks to enable the company's business strategy and goals, by providing guidance and building consensus among and across stakeholders.
+ Translate strategies into target architectures and roadmaps; articulate and evangelize design/architectural roadmaps across the organization.
+ Define current enterprise architecture, and identify issues or disruptive technologies within it.
+ Refine and/or redesign, and develop reference architecture to meet the organization's changing business requirements.
+ Define and manage a review process to evaluate project proposals for architectural fit, ensuring the consistency and compliancy of architecture deliverables across the enterprise.
+ Be involved in the development of policies, standards, and guidelines that direct the selection, development, implementation, and use of cloud technology within the enterprise.
+ Participate in architecture definition for Cloud Initiatives utilizing industry best practices and technologies.
+ Facilitate/lead/participate in identification of Design/Solution options to meet enterprise and technical requirements.
+ Provide hands-on designs, prototypes, and implementations incorporating architecture & software engineering best practices.
+ Learn and analyze current industry technology trends, best practices and patterns for Cloud Development.
+ Evaluate tools, technologies and POCs related to Cloud technologies/solutions.
Role Essentials
+ Experience designing, integrating, and managing complex infrastructure and application solutions
+ 10+ years in the software engineering and IT Architecture & Solution Delivery
+ Experience in architecture with at least one public Cloud Platform including: (Azure, GCP)
+ Demonstrated work history with cloud architecture, design and implementation
+ Understanding of industry best practices and patterns for cloud services, automation and integration
+ Ability to work independently and willingness to learn new technologies and methodologies at the pace of public cloud service providers
+ Strong understanding across cloud and infrastructure components (server, storage, network, data) and cloud abstracted platform services to deliver end to end cloud architectures and designs with full-stack awareness
+ Understands and can articulate the technical and business merits and value of public cloud computing
+ Passionate, persuasive, articulate cloud professional capable of quickly establishing interest and credibility in how to design, deploy and operate cloud based architectures
+ Strong written, verbal and white board skills
+ Strong practical experience administering and scripting automation for Linux or Windows systems (e.g., Python, Ruby, bash, PowerShell)
+ Experience with Continuous Integration & Delivery (CI/CD)
Role Desirables
+ Bachelor's degree in Computer Science or a related field
+ Working knowledge of Cloud technologies such as: (Kubernetes, Docker, Terraform, Packer)
+ Relevant Industry certifications such as Microsoft Certified Solutions Architect Cloud Platform or Google Professional Cloud Architect strongly preferred
+ Experience in leading a team applying all elements of Technical Consulting
Scheduled Weekly Hours
About Us
Mission: At Humana, our cultural foundation is aligned to helping members achieve their best health by delivering personalized, simplified, whole-person healthcare experiences. Recognizing healthcare needs continue to evolve for each person, for each family and for each community, Humana continuously creates innovative solutions and resources that help people live their healthiest lives on their terms –when and where they need it. Our employees are at the heart of making this happen and that's why we are dedicated to building an organization of dynamic talent whose experience and passion center on putting the customer first.
Equal Opportunity Employer
It is our policy to recruit, hire, train, and promote people without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, disability, or veteran status, except where age, sex, or physical status is a bona fide occupational qualification. View the EEO is the Law poster.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact firstname.lastname@example.com for assistance.
Humana Safety and Security
Humana will never ask, nor require a candidate provide money for work equipment and network access during the application process. If you become aware of any instances where you as a candidate are asked to provide information and do not believe it is a legitimate request from Humana or affiliate, please contact email@example.com to validate the request.


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Have you ever wanted to do survelience on your friends, neighbours, enemies, or that sketchy-looking house down the street? Have you ever wanted a drone of your own? Well Lehmann Aviation's LA100 might be your chance if you can spare the scratch.
Unlike other RC "drones" that require you to fly them, the LA100 is completely autonomous and carries out pre-programmed flight paths of up to five minutes, reaching heights of up to 330 feet with no need for real-time control; it's a real UAV. And when it comes to taking pictures, the LA100 goes all out with a mounted GoPro Hero 3. All you have to do is program the flight path, take it out for launch, wait for it to finish its flight, and check out the footage.
What's the catch? It's a little expensive. It comes out in December for the low, low price of $US1280. It's not cheap, but really, what more could you ask of your own personal drone? Maybe firepower, but I think I speak for all of us when I say "oh god no please god no, no no no." [Lehmann Aviation via Gizmag via Ubergizmo]

subset: commoncrawl


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100% secure shopping
Hej and welcome to ScandiKitchen's Cheese Shop. We stock a huge range of great Scandinavian cheeses and dairy products – from Västerbotten to Riberhus, Filmjolk and Bregott; the best selection from all over Denmark, Norway and Sweden. You no longer have to miss the foods and treats from home; just browse through our shop and make your selection. We deliver all over the UK and EU wide and have a range of shipping options to suit everyone (including free shipping).


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Separate names with a comma.
Discussion in 'Mapping & Navigation' started by northidaho, Oct 30, 2007.
Has anyone played with one yet?
Not out yet, I Have one on order,
It sure seems like the unit, Built in Solid state memory with Street Nav maps, "downloadable maps with U.S. satellite and aerial imagery, enhanced USGS topographic data, and BLM mapping from online mapstore" to the SD card.
Does Tracks (Unlike the Garmin street units) up to 100 saved tracks, plus many more track files on the SD card , .
It should be great on both the 610 and the GS.
Below from Lowrance web page
* Bright, 3.5" (8.89 cm) diagonal 16-bit color touchscreen display
* 320H x 240V pixel resolution
* Super-bright, white LED backlit screen
* Simplified touch-screen menus
* Three selectable mapping displays: 2-D Track Up, 2-D North Up, and Elevated 3-D
* Internal, precision 12-channel GPS antenna with superior tracking sensitivity
* Built-in, turn-by-turn NAVTEQ® street Navigation detail with voice and visual guidance, plus over 3 million POI destinations
* Supports all current plug-&-play map/chart options from Lowrance (FreedomMaps, Fishing Hot Spots® PRO, LakeMaster® ProMaps, and NauticPath), as well as Navionics® Classic and Gold charts
* Unique, downloadable maps with U.S. satellite and aerial imagery, enhanced USGS topographic data, and BLM mapping from online mapstore
* Straight-line navigation feature for off-road, on-foot and marine use
Media Players
* Full-featured stereo MP3 audio player for playing audio files loaded on an SD memory card
* Full-featured picture viewer displays JPEG photos stored on SD memory cards
* Operates on internal, rechargable Li-Ion battery
* SD memory card slot for mapping options, MP3 audio files and JPEG picture files
* Built-in loudspeaker, DC power, and USB ports
* Weatherproof design; splash-proof to IPX4 standards
* 3.75"W x 3.25"H x 0.75"D (9.5cm x 8.2 cm x 1.9 cm)
* Full one-year warranty
Accessories Included
* Device cradle
* Suction-cup mounting bracket for windshield applications*
* 12 vDC accessory plug power/charger cable
* Mini USB cable
Accessory Options
* MB-32 cycle handlebar mount
* PAC-9 120 vAC power adapter/charger
* CC-8 Carrying case/holster
Let us know how well it works for you when you get it. Any idea when you will see it? Or how much the extra maps will cost? I was about to pull the trigger on a PN 20 but I think I will wait till this comes out. Where did you order yours from? I read your post about the PN 20 and am wondering if this will be different use or are you hoping that it can replace the PN 20? I really liked some of the features of the Delorme (1:24000 topo) but it seems to be a bit clunky to work with and the screen is very small. I am asking all these questions cause you seem to have had both the Lowrances and Delorme.
Found this over on GPSpassion, http://www.gpspassion.com/forumsen/topic.asp?TOPIC_ID=98703
On page 3 one of the guys must be a Lowrance dealer and has access to the online manuals..battery life 2.5 hrs ! So sort of a zumo. OK on a bike but not so hot for a walk in the woods..I thought I wanted one.
I ordered it from "Crutchfield" as I have used them many times in the past and all with good luck. Not sure when it will be officially released as Lowrance never seems to hit their target release dates.
I am planning on using this as my main GPS on the dirtbike and the GS, Will keep the 500c for the truck, The Delorme I am sure I will still use as a track logger and backup, as it is small and will log tracks while in my backpack or pocket.
The Bad thing with all GPS's is that you still need multiple Software to use all the features, Like managing tracks you need Garmin Mapsource, It is the best for track editing , Plus I need it for using tracks from all the Track sharing on the Web including here, or for any DualSport rides as they seem to only use Garmin tracks, I use GPSBABEL to convert the "gpx" files to "usr" for the Lowrance. I use Delorme Topo mapping for research and for scouting out trails and or new areas. I have the lowrance Topo also but the PC program is worthless for anything other than cutting Maps to the SD card. The Lowrance Topo is great on the GPS and includes POI's. So I will be able to use it with the XOG.
The Delorme Data packs are too expensive for me and the free packs that I have downloaded have been worthless for me. I hope that Lowrance has a better more affordable option. The Sat images of metropoliton areas on my brothers Iway 600c is not very good IMO, they do not have usable resolution at the closer zoom levels. So I am not expecting High Res Google Earth type data.
The XOG looks good at first glance. It's certainly a very compact package. What I want is a 770 with the functionality of a 276C, but I doubt garmin will make anything like that. The 2500T and the XOG both have screens smaller than the 276C. It will be interesting to see what the XOG can do.
Saw this on the D-90.com board:
Lowrance GPS
<HR SIZE=1><!-- / icon and title --><!-- message -->I talked to the guy that is over the automotive division of Lowrance the other night for just a couple of minutes. He got his layoff notice a couple of weeks ago.
They were purchased by a Norwegian company some time back and that company has decided to get out of the automotive GPS business. I didn't have time to get any details but he will be gone at the end of this year.
The guy that founded the company 50 years ago has announced his retirement.
I've got a Lowrance BAJA 480C in my Land Rover - hate to think they're getting out of the business as I like their equipment.
<!-- / message -->
Not by much, as the XOG has a 3.5" diag screen and your 276 has a 3.625" screen
Where the diff is in the resolution, the 276 has a 480x320 and the XOG is only 320x240.
Got a tracking # today should have in hand before Thanksgiving, Cool
Will give a full report a few days after I try it out.
Very nice and worth the price,($250.00) will do tracks, multiple map sets and not sure how water resistant when on external power as the usb connector is below a rubber flap Should be fine in the rain when running on Batteries, Very solid unit and love the size. Screen is still like most touch screens not the best in in direct sunlight.
Now I just need the Motorcycle handlebar mount to get here.
I've been using the H2Oc for a couple of years now with the MapCreate 6.3 TOPO software. The H2Oc does everything I need but the screen can be a little tough for my eyes to read. I see that you also have a H2Oc. Do you see any differences between the XOG and H2Oc other than screen size, touch screen, and mpeg player? Does it lock satellites as fast? Can track recording parameters be changed (like on the H2Oc)? I'm assuming that an SD card loaded with maps/routes/tracks for an H2Oc will plug and play with the XOG.
Its better in most every way than the H20c, The screen is easier to see 90% of the time over the H20c, but it is a different type of screen . You can work with the tracks the same way, (change color and they way they look etc) and you can interchange the SD cards maps,routes and track files. The XOG is great as it has the latest Navtec maps built in as your base map, for Turn by turn Auto routing with voice routing etc. The Auto zoom while riding is great ( speed dependent). The GPS chip is much faster and it locks very quick. The addition of more map options is very nice, They had the Mapselect web site up for a day and I played around with the 2 meter resolution sat images and was very impressed, but they would be quite expensive to do an entire state.
I do not use the mp3 player or the photo viewer so they do not interest me.
but having multiple maps, an abundance of track files on the card and the ability to load an entire area of tracks into it all at once is great. Garmin only allows you to bring in 20 tracks @ up to 500 points each, Lowrance will allow you to bring in 99 tracks @ up 9999 points each.
So far this seems to be the best bang for the buck out there.
Keep it up Lowrance
It sure would be nice if Lowrance would get the user manual posted on the website.
Can you change the way tracks are recorded? i.e. total # of points and points per mile/time/auto?
So are the detailed MapCreate TOPO 6.3 (or 7) files no longer required?
It looks like the unit has autorouting capabilites which are based on the base map only, I assume. How difficult is it to edit an autoroute? I'm assuming that I can still build routes in MapCreate TOPO and download to the XOG.
Thanks for your time. The XOG may wind up at the top of my Christmas list.
Do the track points created on the XOG contain date, time of day, direction of travel and speed like all the Garmin tracks do.
I found out the hard way that the H20C tracks only contain a lat/long coordinate and none of the other information found in a typical track file.
Jim in Sacramento
Sorry the data is still limited, like this..........
1 26 ft 79° true N38.79978 W119.25686
2 56 ft 87° true N38.79979 W119.25677
3 34 ft 63° true N38.79980 W119.25657
4 52 ft 63° true N38.79984 W119.25646
5 29 ft 80° true N38.79990 W119.25630
6 24 ft 49° true N38.79992 W119.25620
7 37 ft 12° true N38.79996 W119.25614
8 40 ft 320° true N38.80006 W119.25611
But with the 300 + miles I have logged over the past couple days on a bunch of my favorite single track the tracks were spot on , so far they seem to be much more accurate than the H20c, not the deviation seen on my H20c.
I have not found a way to change the track parameters either, but that never seems to be a problem with it's ability to save full resolution files. I know that the Garmin can save to the card also but try loading your saved full resolution tracks back in.
This unit seems to be very tough as it survived my crash today, the usb power connector bent but the XOG survived and it is great to have a bigger screen with both street and topo data on my dirt bike.
It would be nice if it did have more Track data , but I use my PN-20 for data logging as it has all that data + and it is very nice to have, When I lay out my Dual sport rides I use a couple of GPS's and the Delorme is the best data recorder I have found.
Have over 500 miles on it off-road on my 610 works great,
I can see the screen so much better than the smaller screen units and it does not take up that much space.
Very nicely done, I'll have some questions once I get a hands on look at one of these.
I downloaded an area that I plan on riding next year to do some exploring out here in NV
So far,very impressed with the downloaded images, going to be like having Google earth with you
You can zoom in and see great detail @ 200' scale
The photos do not do it justice, as I can't seem to match the scanning rate of the screen, they are much sharper in person
WOW! I can remember a couple trips to Colorado where that would have been real handy. Once we took at trail to a mountain top and remembered a dozer road about half way down the other side. We started down to where we couldn't come back up...and then to a 2000ft cliff. The dozer road ended about 1/2mile north. Took us a few hours to get there... Got back wayyyy after dark!
Also "forgotten trails" NEAT!
rwamf, what mount are you using for your XOG? I'm looking to pull the trigger on one and I'm looking for mount ideas.


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text: Find low-cost flights for your vacation or a weekend getaway with Volotea. You can find low-cost travel destinations by country, see the best deals for each city and find the best route at the best price. With Volotea you can find affordable flights from just . Don't think twice, fly Volotea at the best prices, directly to the destination you want to go to.


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bubbler (plural bubblers)
- Something that emits bubbles.
- 1860, Charles Stuart Forbes, Iceland; Its Volcanoes, Geysers and Glaciers[1], page 247:
- In proof of this I can assert my success in extinguishing a youthful bubbler near Reykholt church.
- An airstone for an aquarium.
- (Wisconsin, New England, Australia) A drinking fountain.
- 1919 February, United States Bureau of Labor Statistics, Bulletin of the United States Bureau of Labor Statistics, Issue 250, page 39,
- There are many types of fountain from which persons may drink by taking the nozzle of the bubbler into the mouth, and this practice is common; furthermore, there are many types in the use of which water from the lips of the consumer falls back onto the bubbler at the point of outlet.
- 1939 June, Ella Gardner, Short-Time Camps: A Manual for 4-H Leaders, United States Department of Agriculture, Miscellaneous Publication No. 346, page 11,
- Plans for an inexpensive bubbler or drinking fountain that have been worked out by the 4-H Club department in Massachusetts are shown in figure 4.
- 1962 February, Repairs and Utilities: Refrigeration, Air Conditioning, Mechanical Ventilation, and Evaporative Cooling, United States Department of the Army, Technical Manual TM 5-670, page 82,
- Small self-contained water coolers have a limited capacity of cooled water. They are equipped with one bubbler or drinking fountain and have a capacity of about 5 gallons of cooled water per hour or less.
- 1919 February, United States Bureau of Labor Statistics, Bulletin of the United States Bureau of Labor Statistics, Issue 250, page 39,
- (cannabis subculture) A device used for smoking marijuana, similar to a cannabis pipe but with a section that holds water, like a bong
- (obsolete) One who cheats.
- 1772, Alexander Pope, "Letter VII", in The Works of Alexander Pope, Esq, volume V, London: [s.n.], OCLC 906470759, page 227:
- ...above all the Jews, jobbers, bubblers, ſubſcribers, projectors, directors, governors, treaſurers, &c.
- (US) A freshwater fish of central North America, the freshwater drum, Aplodinotus grunniens; so called from the noise it makes.
Usage notes[edit]
In Portland, Oregon, used primarily in the phrase "Benson Bubbler".
- (drinking fountain): drinking fountain, water fountain
- (device for smoking marijuana): bubbler bong
- Map of "bubbler, drinking fountain, water fountain" usage in the United States, Harvard Dialect Survey, Bert Vaux
- The Meaning of the Bubbler
- Use of bubbler as a synonym for drinking fountain, LINGUIST List 5.1377, Fri 02 Dec 1994
- Wisconsin Englishes: Words
- English words suffixed with -er
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- English lemmas
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No Shirt, No Problem. The Sexy Way To Wear Your Pantsuit
Reader take note: this look doesn't work for every suit—no boxy styles allowed! For the chicest outcome, go for a fitted tuxedo jacket that buttons at the navel or above. Keep reading for more important styling suggestions inspired by today's influencers.
Photo:Jeffrey Mayer/WireImage
Styling Tip: Hit on the masculine-feminine trend with a double-breasted jacket and wide-leg trousers.
By skipping the shirt at the GQ Men Of The Year party in Los Angeles last month, Hough imbued her Temperley London double-breasted suit with just the right amount of sex appeal.
Get The Look: Akris Punto Double Breasted Blazer ($714) and Escada Columbo Wide Leg Stretch Wool Pants ($795).
Photo:Neilson Barnard/Getty Images for Tiffany & Co.
Styling Tip: Substitute your tuxedo jacket for an evening cape.
Mulligan spearheaded the trend earlier this year at the Tiffany & Co. Blue Book Ball when she wore Victoria Beckham's tuxedo jacket-cape hybrid.
Get The Look: BCBGMAXAZRIA Upas Cape Jacket ($248).
Styling Tip: Finish your look with sleek stilettos and a sultry red lip.
Wilde had onlookers saying oh la la at the London premiere of Rush in a custom Gucci tuxedo suit and Jimmy Choo heels.
Get The Look: Mango Crepe Suit Blazer ($60) and Crepe Suit Trousers ($60); Zara Suede Leather High Heel Court Shoes ($100).
Styling Tip: Flatter your figure with a fitted blazer and cropped pants.
Though slightly more demure than her recent outfit choices, the Versus Versace suit with safety pin details Cyrus wore to the American Music Awards is no less noteworthy.
Get The Look: Joie One-Button Blazer ($288) and Sitara B Pants ($113).
Photo:Charles Norfleet/FilmMagic
Styling Tip: Create interest with a two-tone jacket.
Klum suited up in a Thomas Wylde contrast tuxedo jacket at an after-party for America's Got Talent.
Get The Look: Acne Cast Tuxedo Jacket with Contrast Lapel ($750).
Photo:Donato Sardella/WireImage
Styling Tip: Play up the peek-a-boo factor with a sheer skirt.
Collins dared to bare more skin at the CFDA/Vogue Fashion Fund dinner when she paired her Altuzarra Resort 14 blazer with the designer's Black Layered Zip-Trimmed Jodie Skirt ($1195).
Get The Look: HELMUT Helmut Lang Reflect Blazer ($450); Topshop Mesh Hem Tube Skirt ($45).
Photo:Mike Marsland/WireImage
Styling Tip: Pack twice the punch with no shirt and a bold red hue.
Huntington-Whiteley stood apart from the fashion pack at the 2013 British Awards earlier this week in a bold Antonio Berardi suit from the designer's S/S 14 collection.
Get The Look: Club Monaco Claudia Italian Wool Blazer ($398) in Red and Kenzo Straight Leg Trousers ($412).
Photo:Courtesy of Burberry
Styling Tip: Draw attention to a plunging neckline with layered necklaces.
While hosting the Burberry Art of the Trench event in Shanghai, Delevingne lent a dose of femininity to her white Burberry tuxedo (the brand's Equestrian Pleat Detail Jacket ($995) and Cropped Tailored Trousers ($395) are similar styles) with the addition of dainty necklaces.
Get The Look: Club Monaco Fordina Tuxedo Blazer ($398); Jennifer Zeuner Jewelry Sasha Diamond Necklace ($198); BaubleBar Nameplate Necklace ($100).


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Office of Research and Sponsored Programs
The Morehouse College Office of Research and Sponsored Programs (ORSP) administers awards for sponsored research, programs, and projects. As a service organization, the ORSP mission is to support the Morehouse faculty and the administrative departments that sponsor Morehouse College programs. The overall goal of the office is to develop and maintain the infrastructure needed to support the research and training activities of the College. This includes developing the institutional capabilities for research and public service, identifying sources of support for sponsored projects, developing and implementing training programs for proposal writing, developing institutional policies that relate to sponsored activities and to assist with the proposal development.
ORSP is located in Wheeler Hall, Rooms 117-121 and is open during normal college business hours. ORSP operates under the auspices of the Office of Academic Affairs provides assistance to the Morehouse community, which includes both pre- and post-award administration as outlined below:
Pre Award Administration
- Describe the underlying legal framework surrounding sponsored projects;
- Distinguish between allowable and unallowable costs and between direct and F&A costs;
- Describe the various components of a proposal budget and how to apply the institution's F&A cost rate;
- Explain the process through which a proposal travels from the time it begins as an idea with the faculty member to the point of award;
- Describe the importance of proper closeout of a sponsored project and the steps necessary to prepare for an audit;
- Discuss the importance of the primary compliance issues facing institutions today, including protection of human and animal research subjects, research misconduct, sub-recipient monitoring, effort reporting, and export control.
Post Award Administration
- Performance Reports
- Closeout, Suspension and Termination


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Posts Tagged 'discourse'
X2010–11–10 | 22 commentsTags: anonymity, discourse, pseudonymity, publishing
Thanks to Heather B. of [!!!]Sweet Peas Photography[!!!] on Flickr for this image by Emily Ford A Little Background Here at In the Library with the Lead Pipe we've had several potential guest authors ask us if we would publish their work under pseudonyms or anonymously. Usually the requests we receive to post anonymously are…


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Your blogger is so bad at video games (it's been all downhill since I used to rock at playing Atari's version of Frogger) that I am unable to offer you a thorough fact-check of the below video game, designed by Jerry Brown-supporting unions to attack the record of Meg Whitman.
I didn't fire enough people at Stride Rite (a former Whitman employer) to make it out of the first level, so I didn't see the other versions. But you can check it out for yourself. And yes, I probably shouldn't need to say this, but I will: you probably shouldn't rely on video games to provide your political information.


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Tyler, Adam, you are the Co-Presidents of the Texas eSports Association. Please introduce yourselves and tell us about about TeSPA and the LoneStar Clash.
We are twin brothers in our final year studying aeronautics engineering at the University of Texas. TeSPA is a student eSports club that we started when we were juniors. It is best known as the group behind the LoneStar Clash, which is one of the largest and most successful community-produced eSports events in North America. We're about to hold the LoneStar Clash II on November 10-11—we hope a lot of your viewers watch online or attend in person.
(Note: Austin hotel space for LoneStar is going fast! Book now!)
Start from the beginning! How did you get into StarCraft and the eSports scene?
We grew up playing games as kids, especially WarCraft 3 and StarCraft Brood War. We were obsessed with Brood War! Beyond that, we were vaguely aware that there was an eSports scene growing up, but didn't really get into eSports that seriously until college. When StarCraft II: Wings of Liberty was released in our junior year, the hype was crazy. We got into the beta and fell in love with the game all over again.
There had been a Collegiate StarLeague team before at the University of Texas Austin, but it was focused solely on Brood War, and the guys running it graduated. So in the summer of 2010, we decided to create a StarCraft II group so we would have people to play with. We made a single post in the community section on TeamLiquid inviting other students to come to a meetup. We figured maybe five or six people would show up. To our amazement, there were like twenty to twenty-five—and everyone was really passionate about eSports. We thought: "Whoa! There is a lot of interest here…Maybe we should start up a club and tap into some of this motivation!"
So that was the seed that started the Texas eSports Association (TeSPA). A few weeks later, in August of 2010, we officially launched TeSPA as a student organization at the University of Texas at Austin and started growing it, including reaching out to other Texas campuses. We were amazed again when about forty people showed up for our very first TeSPA meeting. By the end of the first semester, we had a member base of about 100.
Why you? Why didn't somebody else do this at your college? Did you have a lot of experience running groups like this?
That's an interesting question. I think there were other people who wanted to what we did, but they just didn't know how to get it going. We don't have any particular background in management or entrepreneurship but we had organized stuff before in high school (theater, math clubs) and we always liked making things happen. That came to us naturally. We had also participated in college student government and worked on a program that taught communication, team building and leadership to engineering students at UT. That gave us some confidence, too.
But to be honest, TeSPA and LoneStar happened mostly because a bunch of people, including us, had the sheer willpower to make it happen. I think a lot of people already possess the native skills it takes to launch something like this, but they hang back and are too passive. They wait for someone else to take the lead and then they jump on board. We have the opposite approach. We like being in control and we like making things happen ourselves, because then we can ensure that quality remains high and that stuff happens right and the outcome is good. We trust ourselves to work hard to make sure that the organization or the event will be the best it can be. In that sense, we are very proactive and aggressive about accomplishing our goals. We've learned we can make amazing things happen. But not everyone seems to have that same drive or willingness to commit.
In the case of eSports, we realized that the interest was there in the Texas community, and that we could tap into it. We also thought we could personally get a lot out of setting up TeSPA, and learn a lot in the process. Our motto is that we never back down from a challenge like that, we never say no.
So TeSPA started out as an SCII team. How did you transition into producing large scale tournament events? What was your first tournament like?
To be honest, we started very small. In fact, at first, we didn't have any real events. What brought us together was the Collegiate Star League tournaments and some social gaming events. From there, we figured out how to stream, and whenever TeSPA players played, we streamed those matches to other students. We had a tiny audience, maybe 20-30 viewers at that time, but the very fact that we did it brought people together. We also held a couple of small LANs our first semester—social things, where people in TeSPA could get to know each other and have fun.
Then we got more ambitious. We decided that the TeSPA officer team should focus on producing one really big event each semester, and we decided that event should be an eSports tournament.
Our first real tournament was in the fall of 2010 and was on a very small scale (see photo) but we were super proud of it. We publicized our event by making an announcement on Teamliquid and on every major university campus in the state: the University of Texas at Dallas, the University of Texas at Arlington, Texas Tech, Rice University, Texas A&M. Our event was a 64 player, single elimination tournament that lasted just one day, and we asked participants to bring their own computers. We had a $700 prize pool and we charged players an entry fee of $10-$12 to raise the money to cover that prize pool. As a student organization, we were able to borrow a big room for the event free of charge from the university. We used free online software to make the brackets. The university also had awesome bandwidth and could offer us free internet. They unlocked ports so everybody could log onto Battle.Net. We all brought in our personal gaming computers to help with the logistics of running the event.
It was awesome and it was crazy. People drove in from everywhere. We were all crammed into a single room, which meant we had to cast from same room in which the players were playing. I mean it was a totally ghetto setup! But it was still the biggest StarCraft II LAN in Texas at the time. We were so proud of that event.
So with that success under your belts, you then decided to ramp up for your next event?
Right, so the following semester, in the Spring of 2011, we planned a second tournament, the TeSPA Texas Open, this time with a $1,500 prize pool. We opened it up to 128 people. We learned from our mistakes during the first event, and this time we made sure we had access to a college auditorium in addition to the original game room. That gave us a separate spectating area so we could accommodate more people. It also meant that our casters were in front of the live audience, which made for a better spectating experience. For the first time, we charged spectators a $5 entry fee and added food to the program for an additional $5. The food was a great idea because we had a captive audience and a long event, and selling food and drinks generated extra cash. Then we charged the players $15-$17 to enter the tournament, and once again used that money to fund the prize pool.
We just came up with these dollar numbers off the top of our heads because we thought they were reasonable amounts of money to charge even on a student budget and we discounted advance purchase/TeSPA membership purchase. Nobody balked at the cost: they all wanted to break in to eSports and compete.
We had online qualifiers ahead of the event, so only the top 64 players competed in person at the tournament finals. It was a one day event, single elimination bracket, and we streamed it online. We got 10,000 views, which we thought was great. Remember, that was a big jump from our first efforts as an organization, where we had just 20-30 people watching!
We had no money to pay casters, so we just recruited local community guys to cast—we even jumped in ourselves during the event and took turns casting. Our big coup was that we actually got a local pro player from Evil Geniuses—StrifeCro—to agree to come. We were so thrilled to have an EG guy there. It was so legitimizing! In fact, the finals featured StrifeCro against a former Brood War pro from Sweden named Tobias (ZpuX). StrifeCro won 4-3 in this great, gripping set of final matches. It was so awesome for all of us. Great spectating.
And you kept going, right? You kept ramping it up? The following semester you planned yet another, bigger tournament?
Yes. In the fall of 2011, we took a hard look at our previous events, and tried to top ourselves again with the Texas StarCraft Showdown.
So, this is important for your readers to understand: we didn't just wake up one day and decide to produce the LoneStar Clash! Our approach was to start small, iterate, learn and improve. We were actually doing one of these events every semester for a while, and figuring things out. We challenge ourselves but we don't bite off more than we can chew. We manage our risk in increments. We learn what does and doesn't work as we go and keep building upon our systems and expertise. This approach has kept us out of trouble.
Anyway, for the third tournament, we upped the players and the prize pool and the casters and everything. We also upgraded the venue, so we could bring in more people. We had 128 entrants with a double elimination bracket (which was more challenging for us, since it involved a lot of logistics and a lot more games). We once again had online qualifiers. This time, we brought in real casters and attracted pro players like vileState and Quantic.iNkA.
We doubled the prize pool to $3,000, which was a big jump. To make that happen, we brought on our first major outside sponsor—AT&T. That was something completely new. Up until then, we had bootstrapped everything through entry ticket sales and food sales. But with the third tournament, we felt we had built enough viewership, and had enough of a track record, for a sponsor to take us seriously.
In fact, we ended up with almost 400,000 views for our third event. So online viewership skyrocketed. That's when people started to pay attention to us nationally. They were like: who are these guys in Texas? How are they doing this?
We also got iNcontroL to cast because again we were trying to up our production values. We had met somebody at MLG Dallas, and become friends with him and he knew one of the EG players, so he acted as the middleman to get us introduced to Geoff. We explained what we were doing over Skype, and Geoff agreed to cast for us. So that networking really paid off. In fact, the bigger we have become, the more important networking has become to us.
By now, we had also built a website for TeSPA, so we had a clearinghouse for all the communication surrounding our events. That website played a significant role in the organization of the tournaments and was entirely built by TeSPA members.
We can't emphasize enough how talented and hardworking and committed the TeSPA group is and how important collaborative work is to the success of these events. Believe us when we say a strong team can make all the difference in the world. As event organizers, you can't do everything yourself and you can't be expert at everything. For example, we were lucky enough to have Waytao Shing, knew the basics of event marketing and sponsorships and taught us how to do that. We also had Jerry Lu, a brilliant graphic design guy, Donald Chan, who figured out how to stream effectively, Bo Zhang, a networking and power management guru who oversaw our technical setup, Brett Hallum, who focused on organizing volunteers and on-site logistics, Jorge Palomino, a social coordinator who organized side activities at the event, and many more.
And then came the LoneStar Clash I?
Yes, then we got really ambitious and thought: why shouldn't we put on event that rivals the quality of professional events like MLG and IPL? So we decided to produce the Lone Star Clash, an event that featured a combined $11,500 prize pool with a pro invitation with 16 pro players from 8 countries and a regional collegiate tournament that attracted teams from 14 colleges.


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Midwest Model United Nations
MMUN is an all-collegiate organization dedicated to the concept of a "Venture in Practical Education." It is designed to furnish a structure and forum for students to work with the most pressing international issues from a perspective outside of the classroom, and thus broaden their awareness of the world of politics. Representing the role of another nation's delegation to the United Nations, students further realize the difficulties and complexities of international relations. Our Conference has three goals: to promote interest and understanding of the nations of the world; to help students gain a broader perspective of global issues and the role of the United Nations in world politics; and to encourage investigation into the field of international studies.
The Midwest Model United Nations has been in existence since 1960. It is governed by MMUN, Inc. an educational, non-profit corporation operating under the laws of the state of Missouri. MMUN, Inc. has an official relationship with the United Nations as a non-governmental organization.


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In response to the recent dust-up over Joachim Schmid's book When Boredom Strikes I thought I'd mention Hans-Peter Feldmann's book Voyeur which has been released in a fourth edition by Walther Konig in Cologne.
Voyeur is approximately 250 pages of appropriated photos, some famous and some unknown, presented as a mass of images - a chaotic view of history and human existence. Each page, which may be illustrated with half a dozen images or more is a tangle of context. The blurring of history creates a surreal vision of society and the world that is both familiar and strange.
Movie stills, porn mags, photojournalism, advertising, amateur photos, art, and scientific images are recontextualized apart from their authors (no individual credit is given) and organized onto the page where hierarchy is left only to their sizing.
I have seen a third edition of this same book but the double page spreads are in a different order. The same photographs are presented but the sequence is different leading me to conclude that the content is dealt with by the author as a never-ending stream that can shift and change without altering the overall effect.
I find this book interesting for another reason - information overload. Partly due to its intentional small size and with the reproductions in all black and white the individual power of each image gives way to a general tenor of complacency. Photos of vast suffering sitting next to bright smiles somehow find a common denominator in this "world of paper."
In relation to Schmid, this work is a conceptual reordering of representation and authorship. Those whose knees were jerking to hang Schmid from his thumbs over copyright might find another artist to tar and feather here. Or maybe they would be satisfied by the fact that on the colophon page, Feldmann thanks "all the photographers whose pictures have been used for this work."


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France to collaborate on FAO strategic objectives
French research institutions and FAO sharing a common view
FAO and French research institutions will step up cooperation in key research areas and coordinate their actions within the global framework of FAO's renewed strategy. Two agreements signed today cover a broad spectrum of joint activities, including agro-ecology, biodiversity, animal health, food loss, agrarian reforms and genetic resources, which will contribute to FAO's Strategic Objectives.
FAO Director-General José Graziano da Silva, Agreenium President Marion Guillou, and International Cooperation Center in Agronomic Research for Development (CIRAD) President Michel Eddi signed the agreements during a visit of a high-level French delegation to FAO headquarters.
The agreements aim to strengthen and develop a more coordinated approach between the French agri-food science and technology community and FAO.
"Today we are witnessing what a solid partnership can achieve – aligning common efforts towards common goals. FAO is very pleased to collaborate with the Government of France in furthering the work on key scientific areas, which are critical for food security and for achieving our strategic objectives," said Graziano da Silva at the signing ceremony.
Agreenium, established as a public institution of scientific cooperation, brings together the top French research and higher education institutions within the areas of agriculture, food, animal health and environment. It includes the Institut National de la Recherche Agronomique (INRA), Cirad, Agrocampus Ouest, AgroParisTech, Montpellier SupAgro, Institut National Polytechnique de Toulouse, AgroSup Dijon and Bordeaux Sciences Agro.
CIRAD, a founding member of Agreenium, contributes to rural development through research and experimental initiatives mainly in agriculture, animal sciences, forestry and food. It has a global network of partners and 12 regional offices all over the globe, from which it conducts joint operations with more than 90 countries on six priority lines of research: ecological intensification; biomass; animal health; access to food; public policy; and agriculture environment and societies.
"Agreenium is a platform that will facilitate FAO the cooperation with research institutes such as INRA and CIRAD - and higher education bodies within the area of agrosciences. The challenge is to intensify efforts for better food security and nutrition", said Guillou.
France's commitment against hunger and malnutrition
French institutions have approached FAO in order to develop a concerted collaboration more in line with FAO's renewed strategic framework.
Further to this, Frances hopes to provide its support to FAO in achieving its strategic objectives by collaborating through research and its network of partners worldwide.
This strong initiative on the part of France is a commitment to FAO and to the eradication of hunger and malnutrition.
Under the terms of the agreement, FAO, Agreenium and CIRAD will share knowledge, conduct joint collaboration studies and coordinate their participation at worldwide initiatives such as the G20 initiative Platform for Tropical Agriculture, Save Food Initiative, the Worldwide Agricultural Watch, amongst others, and produce joint publications in either generalist or scientific journals.
This agreement will also facilitate the exchange of personnel from both institutions to FAO headquarters or field projects and vice versa for missions or short-term training. In the case of Agreenium and CIRAD, personnel may be mobilized for the benefit of FAO in order to allow team supervision and traineeship within field projects and other activities.
The collaboration of FAO, Agreenium and CIRAD also foresees promotion of meetings, seminars, conferences, consultation of experts, and events.
These agreements fall under a broader framework agreement between FAO and France, signed in 2012, that strengthens scientific and technical cooperation between French universities and research institutions and FAO.


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Sunday night TV: Live from Mars, it's Curiosity!
Time to geek out. NASA TV may become our favorite TV channel, at least on Sunday and Monday when Curiosity, the Mars science lab, is scheduled to enter the Martian atmosphere, descend and land on the Red Planet. All in high-definition. NASA has a countdown clock keeping time until then.
The landing is scheduled for 11:31 p.m. Sunday (MT) "plus or minus a minute." (!) The scientists helpfully translate that as "3 p.m. local time at the Mars landing site." Pre-landing press conferences and commentary are planned, with schedules posted on the site here. There are 17 cameras on the craft, getting different views, different resolutions, from a few millimeters down to microns in scale.


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Mr. VoiceOfCustomer necesitaba un nuevo diseño de papelería y lanzó un concurso de diseño en 99designs.
Un ganador ha sido elegido entre 57 diseños de 7 diseñadores freelance.
VOC Consulting, LLC (Voice Of the Customer)
I am jumping into the deep end of the swimming pool with cement boots on to create my own company that provides perspective from the CUSTOMER!
After grad school I worked for Procter & Gamble where I built a strong foundation on sales & marketing fundamentals before being recruited by Boston Scientific Corp where I started in the sales ranks before being recruited to come in-house to marketing where I applied the fundamentals of consumer marketing to medical device technologies. I observed hundreds of medical procedures and asked clinicians thousands of questions. I took this "Voice of the Customer" feedback back to my engineers and developed world class medical device products.
Next, three colleagues and I co-founded a start-up together and "learned more than we ever thought we could" and, again, realizing the power of the voice of the customer.
After a few years building the start-up I was recruited by Aspect Medical to help "rebuild" the sales & marketing organization with similar passion, people and "DNA" that we used at Boston Scientific.
I helped keep the company grounded on the importance of the customer (Clinician). Earlier this year the company was bought by a large multi-billion dollar company and I will not be joining them.
I will provide the unique, and sometimes challenging, perspective of the CUSTOMER to companies that may have lost their perspective!
I have always had a passion for people and loved what I did in marketing at Procter & Gamble. I am fascinated with how good companies listen to the customer and how they turn this feedback into action. We have all experienced the opposite -- when we buy something, or go to a restaurant, and we have a horrible experience. I know that they have lost a customer for life if the situation isn't handled appropriately. Sometimes a simple acknowledgement of the mistake is all we need as a customer but that doesn't happen all the time.
The clinicians that I have worked with since Procter & Gamble are the "customers" for medical device companies. Successful companies need to listen to them so they can better understand the challenges that their patients bring them.
Therefore, the target audience for VOC Consulting, LLC is any company (Consumer goods and/or Medical Device) that wants to do a better job of developing sales and marketing plans based on the voice of their customer.
As I begin my new venture I will be leveraging my vast network in the Medical Device space to earn new clients. These clients will initially be high ranking decision makers (CEO, COO, VP Marketing, etc) in medium and large medical device companies. Therefore it is critical that my stationary design is perceived as "high-end" and professional. It needs to be clean, simple, reproducable, classy, and unique. First impressions will sometimes determine weather I get a follow up meeting or not and a quick exchange of a premium business card with brief story can accomplish that.
The design should use existing logo design, but should include statement that defines the VOC as:
"Representing the Voice Of the Customer" (Note: Capitals for VOC)
I am looking for Stationary basics to include:
- Standard Business Card
- Standard size Letterhead (8 1/2" x 11")
- Standard size (US) business envelope
- Basic Powerpoint template background
David Blossom, Founder & President
p 781-929-0871
f 339-686-3051
Business Address:
26 Hobart Rd.
Wellesley, MA 02482
Also please use this phrase somewhere to help define VOC:
Representing the Voice Of the Customer
I don't want to limit your creativity with samples --- Have fun and THANK YOU in advance!


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Song of the Day: 1999 by Prince
Hello All! Last Blog post of the year! Woot Woot! How are you ending the year? Are you getting any writing done today? Now is the time to tie up any loose threads. To you I say, you can still submit! End the year with a bang by knowing you did something good for your writing. I will be submitting today and I will be writing. I would like to end the year right and bring in a new year by doing what I love. You should too. Even if you don't submit anything today, you can always start tomorrow. It's the perfect day for a fresh start. The list is a little short today, because I have much to do. There is, however, something on the list for everyone. Happy New Year dear readers and see you again in the New Year!
Calls for Submissions:
1. Love Story Anthology
Love on the Road 2013 will be an anthology of stories about making connections, from heartfelt ones ending in weddings, to less high-minded ones ending in beds (or wherever). Half the stories will be about travelers meeting someone far from home, and the other half about people meeting travelers passing through. Judges will pick the stories that will win the cash prizes of $200, $100 and $50. Submit your 5,000-word story by March 31, 2013. Reading fee is $10.
2. Arroyo Literary Review
Arroyo is seeking fiction, flash fiction, poetry, essays, and translation for their sixth issue. Open reading period is from December 1 to May 31.
3. Unstuck
Unstuck will accept fiction stories of up to 15,000 words until January 4, 2012.
4. Newtown Literary
Newtown Literary is accepting submissions of fiction, creative non-fiction and poetry for their second issue. Submission deadline is February 28, 2013.
5. Little Fiction's Listerature Call for Submissions
Little Fiction is looking for short stories in the form of a list. It can be a grocery list, a guest list, a list of lists--as long as it tells a story. There must be a beginning, a middle an end, and some conflict. Send submissions in by January 1, 2012.
As always, Black Fox Literary Magazine is accepting submissions of fiction, creative non-fiction, poetry, art and photography. The Fall Issue (#6) is out! Happy Writing!


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Montezuma County Commissioners on Monday hired a Denver oil and gas attorney to represent them in Kinder Morgans appeal of $2.02 million in taxes from 2008.
The commissioners voted unanimously to approve spending up to $125,000 for Phillip Barber.
Kinder Morgan earlier had appealed the assessors audit that resulted in a tax increase of $2.02 million in 2008. The commissioners rejected a tax abatement, or initial appeal, for the CO2 producer in February after a compromise couldnt be reached.
County Assessor Mark Vanderpool said he doesnt expect to have to use all of the $125,000, but wanted a cushion. Barber agreed to lower his hourly rate from $330 to $280, Vanderpool said. He also agreed to lower staff costs and not charge a retainer.
Fees for the state Board of Assessment Appeals hearing in mid-February should run between $36,800 and $77,000, with the lower end of the range more likely, Vanderpool said.
Vanderpool plans on meeting Barber during a trip to Denver on Oct. 25.
After a question from incoming commissioner Keenan Ertel, who has no opponent in general election, Vanderpool said the Board of Assessment Appeals does not award attorneys fees. The ruling by the state board could be appealed to the state Court of Appeals.
Barber has encountered Kinder Morgan in the past and has prevailed. He believes they know his name, Vanderpool said.
Kinder Morgan produces CO2, or carbon dioxide, from the McElmo Dome and ships it to west Texas, where it is injected into old oil wells in a process called tertiary recovery. The process is designed to get old wells to produce more oil.
In February, the Cortez Journal reported that Kinder Morgans Tax Manager Walker Knight maintained that, considering the costs of transportation and shipping the carbon dioxide via the Cortez pipeline, they should be allowed a tariff, which would double the companys operational expenses of $48 million.
Vanderpool has said that Kinder Morgan should only be able to deduct for actual transportation expenses since it and its partner Exxon Mobil own a majority of the Cortez pipeline.
Any increase in the local property taxes Kinder Morgan pays would be largely offset by an 87-percent deduction on its state severance taxes, Vanderpool has said.
He believes the countys chances are good, but added, Its a crapshoot no matter how strong you feel.
If the county loses the appeal, it is liable for interest on the $2.02 million at a rate of 12 percent per year. This represents at least $727,200 in interest that the county would have to pay Kinder Morgan, even though county government only received 39 percent of the tax. Other county entities received the remaining 61 percent of the tax, which Kinder Morgan already paid.
All of the entities stand to lose their portion of the $2.02 million, however.
Kinder Morgan appealed the assessment in December 2009, which would represent at least three years of interest since the hearing is in February.


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Wine Maker's Dinner
Friday May 21st, 2010
$88 per person
Meet the Winemaker, Caleb Foster,
of Buty Winery in the Walla Walla Valley, Washington State
Enjoy pairings with seasonal cuisine,
from Chef de Cuisine, Scott Meyers.
Featuring the freshest ingredients from local farms
Caleb Foster
Winemaker of 19 vintages in Washington, New Zealand and South Africa, Caleb designs Buty wines with Nina as personal statements. International winemaking has taught him to stay true to Washington wine's character of origin.
The Philosphy
Buty's philosophy of winemaking reflects the old religious worldview of human growth from the body to mind to soul to spirit, called"the great nest of being." The all inclusive nest of being grows over time as we reach for the spiritual levels of life. So, too, Buty Wines evolve including and expanding their quality at each stage of their development. The wine's development is a cumulative and artistic process. Every stage of growth is equally important for a fine wine, starting with a great site developed into a vineyard, from fruit into wine, from cellared bottles to our enjoyment at a shared meal. A great wine calls for complete attention as they expand the qualites present at every stage.


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Where's the clever money going? October 2017 Part 2
Investigating the second from last quarter of the year, the tables were finished by reserves with an attention on a modest bunch of developing business sector nations, and also UK, Europe and Japan littler organizations stores.
The most exceedingly awful performing segments were IA UK Index Linked Gilts (down 4.36 for each penny), trailed by IA UK Gilts (down 2.79 for every penny).
'The second from last quarter was a testing time for UK settled wage financial specialists after higher expansion numbers and a more hawkish tone from the Bank of England incited plated respects rise,' said Gary Jackson of Trustnet.
IA Global Bonds stores were likewise down as settled wage markets evaluated in the likelihood of a December loan fee climb from the Federal Reserve and plans for the national bank to begin loosening up its gigantic quantitative easing program.
New proposals from Numis
Merchant Numis has rolled out a few improvements to its suggested list with the expansion of three venture puts stock in focusing on elective speculations, which are an awesome method to lessen portfolio hazard through enhancement. The agent looks for 'to distinguish relative esteem openings when esteem is elusive'.
P2P Global Investments (20% rebate) puts resources into elective fund and is housed in the IT Debt part. It is a reentry to the rundown after its offer value fell 10% in Q3.
Electra Private Equity (17%) has half of its portfolio in real money and the consequences of the Board's key survey are expected in the blink of an eye.
ICG Enterprise (19%), another private value trust, has experienced an administration change; it has quite recently reported solid break results and Numis trusts the reserve's turn to ICG has been sure.
Moral openings
At long last, 8 October saw the beginning of Good Money Week.
Finances under administration in moral assets speak to only 1.2% of the business; yet as Juliet Schooling Latter, chief of FundCalibre, remarked: "This is in spite of proceeded with solid execution. As Moneyfacts.co.uk brought up as of late, more than one, three and five years, moral assets have beated their non-moral opponents.'
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Top 3 Turnaround Financial Decisions Of All Time
A Pioneer settles on a suitable diversion changing choice that movements the system of a single organisation as well as how everybody works together. These significant choices are strange — they conflict with the tried and true way of thinking. Looking back, taking an alternate bearing may appear to be simple, yet these wager the-organization moves include dramatization, uncertainty, and high strain. What influenced Apple's board to convey back Steve Jobs to the organization? What persuaded Henry Ford to twofold the wages of his autoworkers, and how did that change the American economy for the following century? For what reason did Intel choose to burn through millions to mark a microchip? The accompanying stories, adjusted from the new book The Greatest Business Decisions of All Time, give the foundation to these vital minutes. You'll figure out how these notable choices have formed the reasoning of the present best pioneers.
The Henry Ford Pay Solution
The inconvenience was, worker turnover was quickening at a disturbing rate. The debilitating, personality desensitising work hanging in the balance was making specialists quit as a group. The men (and it was all men in those days) responded to their barely characterised, tedious, and physically requesting occupations by abandoning them.
Following up on the appeal of his gave lieutenant, James Couzens, Ford chose to make a radical move. On Jan. 5, 1914, Ford and Couzens summoned daily paper correspondence to the plant to promote changes in work arrangements at Highland Park that they trusted would enhance worker maintenance. To start with, the organisation would decrease the workday from nine hours to eight. Second, it was moving to three moves every day rather than two, opening up loads of new occupations. Be that as it may, the enormous news came in the third declaration: Subject to specific conditions, Ford would dramatically increase the essential rate of pay to $5 a day. The 11-year-old organisation was ready to spend an extra $10 million every year to enhance efficiency and the lives of its labourers.
The news spread rapidly past southeast Michigan. "A grand demonstration of liberality," proclaimed the New York Evening Post. In any case, the Five-Dollar Day ended up being a fantastic venture. Inside a year, yearly work turnover tumbled from 370% to 16%; efficiency was up 40% to 70%. In the vicinity of 1910 and 1919, Henry Ford diminished the Model T's cost from around $800 to $350, hardened his situation as the world's most noteworthy automaker, and made himself a tycoon.
What's more, by raising wages he extended the general market for the Model T. As Ford said to journalists that January: "We have faith in making 20,000 men prosperous and satisfied instead of taking after the arrangement of making a couple of slave drivers in our foundation moguls."
Steve Jobs's Return To Apple
History regularly applies a transparent layer of film to excellent choices. Make a move by the Apple governing body to convey back Steve Jobs to the organisation he had helped to establish 20 years sooner.
It is difficult to exaggerate precisely how spoiled a situation Apple wound up in amid its twentieth year of presence. In 1996, Apple lost $816 million on $9.8 billion in deals. At that point CEO Gil Amelio persuaded the board that Apple expected to buy a product organisation to pick up the protected innovation and ability to supplant Apple's maturing working framework programming. The organisation soon purchased NeXT, whose author was none other than Jobs. Amelio comprehended the estimation of NeXT's product and the impact on confidence, item vision, and imagination that could originate from influencing Jobs to rejoin Apple. Amelio ought to have been careful about Jobs. He had met with him in 1994 when Amelio joined the Apple board, and Jobs requested Amelio's assistance in having himself named Apple's CEO. Not long after the procurement, Jobs turned into a "casual guide" to his previous organisation and started meandering its lobbies as though he were the supervisor.
Apple's most up to date board part, previous DuPont CEO Edgar Woolard, wound up frightened about Amelio. He talked about Amelio with Jobs and senior officials at Apple. At the time Apple was in a consistent scaling down mode, and Woolard was stressed over the organisation's capacity to accomplish its arrangement and about worker resolve.
In July 1997, after counselling with Jobs, Woolard led the choice by the board to flame Amelio. While Woolard had no motivation to make sure that Jobs would advance in as CEO, the more likely than not detected that the association was beginning to take the young fellow's lead. By terminating Amelio, Woolard had settled on a choice that in the long run helped Jobs recover control at the organisation. It might be said, what he chose to do — maybe everything he could do by then — was evacuate any snags to Jobs' arrival.
Boeing's Big Bet
Here's a stunner to even the easygoing understudy of aeronautics history under the period of, say, 75. At the beginning of the Jet Age, Boeing, one of the present prevailing creators of business flying machine, was nothing in the matter of building planes for aircraft. The truth is out. In the time following World War II, when U.S. industry was retooling for non-military personnel generation, Boeing was primarily a producer of the military airship. Its well known B-52 plane and a sidekick tanker had demonstrated that the Seattle organisation had the correct stuff when it came to stream flying machine innovation. In any case, for the carriers, planes weren't industrially feasible: Converting to stream innovation would require gigantic speculation that could blemish their primary concern.
The sheltered decision for Boeing would have been to adhere to its guard industry sewing. That, in any case, wasn't the arrangement of Boeing's after war president, William McPherson Allen, who settled on a prototypical extraordinary choice, a wager the organisation proceed onward considerate aeronautics as an only item. He was persuaded that purchasers would cotton to the speed, accommodation, and solace of fly travel and that the excellent development would be in the non-military personnel division of the blasting worldwide economy. Allen was so confident of his conviction that he was ready to change Boeing's money related future on it.
In 1952 he influenced the Boeing top managerial staff to put $16 million in what might turn into the Boeing 707, the first U.S. transoceanic business jetliner and the plane that would change the course of Boeing's history. The 707 developed to wind up as much a social symbol as a vehicle. The swimwear organisation Jantzen called its bathing suit line the 707. Each U.S. President from Dwight D. Eisenhower to George H.W. Shrubbery flew on an Air Force One that was a changed variant of a 707.
On the whole, Boeing put $185 million in the 707. As indicated by a 1957 article in Fortune, that was $36 million more than Boeing's total assets the earlier year. It was only one plane, yet it revamped an organisation, an industry, and the very culture of now is the ideal time.
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Top 5 Financial Quotes By FinWizards
Time and again, there have been numerous financial wizards who have coined various statements. Some of them have made way into the legends of all time, some of them have been implemented by individuals and businesses in their quest for glory.
Here's a list of top 5 quotes by financially strong individuals, who have been an inspiration forever.
1. "Everytime you quit, someone else gets your prize" – Robert Kiyosaki.
It's anything but difficult to perceive any reason why this came in first place as it is as moving as it is valid. On the off chance that you surrender, there is dependably somebody will's identity cheerful to take your spot in the event that you quit. At the point when times get hard, don't stop – rather continue working harder.
Robert Toru Kiyosaki is an American author and creator. Kiyosaki is the author of the Rich Dad Company, a private monetary instruction organization that gives individual fund and business training to individuals through books and recordings.
2. "Setting goals is the first step into turning the invisible into the visible" – Tony Robbins.
Next up, we have Tony Robbins who accentuates that it is so vital to venture out make an arrangement with a specific end goal to accomplish your objectives. When you have separated your fundamental goal into practical targets, you can start to do what you already thought unattainable.
Tony Robbins is an American creator, business visionary, altruist and holistic mentor. Robbins is known for his infomercials, workshops, and numerous self improvement guides.
3. "Formal education will make you a living; self-education will make you a fortune" – Jim Rohn.
Third up in the list, Jim Rohn tries to express that course readings will just get you up until now, yet it's simply the encounters and battles you experience yourself that you can truly gain from and use to support you later on.
Emanuel James "Jim" Rohn was an American business visionary, creator and motivational speaker.
4. "Anyone can be rich; it's just a question of what rich means to you" – Ramit Sethi.
This enchanting statement is a positive method for taking a gander at life and is valid. The word rich is time after time connected with cash, when as a general rule you can be rich in various different ways, so keep in mind that there are numerous other conceivable employments of the descriptive word.
Ramit Singh Sethi is an American personal financial guide and business person. Sethi is the writer of the 2009 book on individual fund, "I Will Teach You To Be Rich", a New York Times Bestseller
5. "I don't care what anyone says. Being rich is a good thing" – Mark Cuban.
In this statement, Mark Cuban intensely asserts that being fiscally rich is only uplifting news, which is difficult to contend with and something every one of us endeavor to accomplish.
Check Cuban is an American specialist and speculator. He is the proprietor of the National Basketball Association's Dallas Mavericks, co-proprietor of 2929 Entertainment and executive of AXS TV.
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Top 5 Financial Services To Watch Out In 2018
No ifs ands or buts, 2017 has been a rough year for budgetary administrations; with political changes, financial vulnerability and making arrangements for various administrative changes becoming effective in 2018.
In 2017, Brexit was all the rage, with "vulnerability" a word bobbing around the back area. In that capacity, the key spotlight was on the monetary administrations industry making their post-Brexit methodology, in particular how to keep approaching both EU and UK markets and thusly obliging their customers' needs.
As indicated by Brickendon the honor winning worldwide administration and innovation consultancy, while political occasions will keep affecting budgetary administrations, including Brexit arrangements, one year from now digitalisation and information will rule close by Robotic Process Automation and Blockchain, making bigger waves in the part and making ready for uncapped development and advancement.
Here are the top 5 Financial Services to watch out in 2018
5. Data Future:
Access to it, and the capacity to mine information, will be key to everything that occurs later on of budgetary administrations. Since the information is stacked, and the toolsets are comprehended and accessible, 2018 will see it being utilized for tasks and innovation forms.
4. The Rise of Robots:
Mechanical Process Automation (RPA), which utilizes programming robots or 'bots' to impersonate human movement, can possibly open yet more an incentive by arranging for representatives to center around esteem included work – eventually changing the way the monetary administrations part works. In 2018, we will perceive how this will affect RegTech, information investigation and at last how associations benefit their customers. A gamechanger for the business will be the beginning of the procedures to supplant individuals with mechanical autonomy and machine learning.
3. Rise of Blockchain
The utilization of the distributed ledger innovation will never again be simply theoretical. The open doors for money related administrations who put resources into such innovation are unending from diminishing operational expenses to enhancing productivity.
2. Banking Regulations
2018 will be a defining moment for money related direction. Nearby General Data Protection Regulation (GDPR) and Markets in Financial Instruments Directive (MiFID II), the prerequisites for focal clearing and the second Payments Services Directive (PSD2) will constrain critical changes to the keeping money condition, with the trend-setters and disrupters rising as the champs.
1. FinTech Collaboration:
One of the biggest innovation shakeups in managing an account as of late has been the utilization of cutting edge information investigation systems to get maverick exchanging exercises inside banks. In 2018, banks should choose whether to benefit customers in house or through an outsider to remain focused.
Interested enough? Watch out The Financial Column for more such exciting updates. Share your thoughts in the comment section below.
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As reported earlier, bitcoin is back and steadily rising again. Today bitcoin is about 136. Peaks have been marks around 8/19, 8/27, 8/30. Continue to look at MtGox for current prices and a bitcoin price history.
All posts by Joshua Kersey
Bitcoin On The Rise at $108 USD
There has been a lot of discussion this year about Bitcoin and its value. It had bubbled to over $200 USD and dipped down below $100 USD. It remained below $100 for about 8 weeks and is now again making its climb back. It has slowly been climbing and now is near $108 USD as of this writing.
Texas Unemployment Unchanged
Texas Unemployment Unchanged
While everyone's looking at the lottery as the powerball jackpot reaches $425M USD, people may have overlooked that the overall Texas unemployment rate has remain unchanged, while in North Texas many counties have reported an increase in claims as of July 2013.
Forbes Warns of Banks Retaliating through fees
Forbes wrote that as banks are grappling in their battlefield, they may have civilian casualties. Expect to be bled when banks are given the opportunity to offer a premium service such as overdraft fees and ATM fees for a hefty rate, and that those fees will be increasing and less frequently waived. Banks have realized that they must collect from their customer base in every corner of the market if they are to expect to survive in this gory economic times.
Forbes comforts the reader by offering the same common sense advice I believe in for dealing with the opponent: know the battlefield and plan ahead.
Wall Street Whacked In Its Pants Today
The AP reported on a rough day on another rough day in Wall Street. It is one of the best articles I have read in awhile. Having dropped 800 points during the day, it finished at 370 less than last closing. Indeed it was rough. The article has an interesting statement : "[he] believes investors are sensing that what's happening in the economy is a shift in the extent to which consumers and businesses take on debt." I am interested in seeing how this will carry out. Will we have some way of engaging self-finance? It is obvious that will change banking, but how will it affect other markets. We can assume technology through forms of automation.
Also significant in the article is Joseph V. Battipaglia's discussion on the deleveraging of economies and the open discussion that this phenomenon is occurring right now and very quickly. It will be interesting to see what will happen after the deleveraging of the economies, which is omitted from the article. I expect it to have some radical impacts on politics and perhaps even borders.
I also appreciate the candidness which fund manager Ryan Jacob openly admits that other big name players are still attempting to gain ground in the market, mentioning Buffett's new checkmate and the melee over Wachovia.
You can find the article here.


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Let's cleanse the palate a bit after all that high school basketball ugliness from earlier today. Here is the game as it should be. Down one with 11 seconds left. The poise, the confidence and the shot. The exhilaration of victory. The agony of defeat. And some lady, taking Fran Drescher's voice and having her way with it.
Enjoy the relative purity of that moment kids, it all gets bastardized pretty soon.
h/t Sam


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Animal control officer's gator surrendered to zoo
A Bernalillo County animal control officer who cites pet owners for not having proper permits just had to surrender his own pet alligator to the zoo.
Animal Control Officer Scott Valenti just turned his 14-inch American alligator over to the zoo after he realized he did not have the proper permits to keep the gator in his house.
"New Mexico changed their laws a couple of years ago, and there was a lot of confusion and as that starts to settle out a little bit people are finding out maybe I didn't have the right paperwork or maybe I did," Doug Hotle, with the Rio Grande Zoo, said.
The zoo plans to house the gator while the officer applies for the proper permits.
The gator and several of the officer's snakes have been used during training seminars for animal control officers.


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U.S. Department of Energy & Recovery Act Funding: Bridging the 'Valley of Death'
Posted: 2 Feb 2012
Date Written: June 16, 2011
The case focuses on the US Dept. of Energy and the $38 billion dollars of stimulus funding the DOE received to encourage clean tech. They focus on "bridging the valley of death" i.e., helping young, innovative companies finance technically risky and very capital intensive development and commercialization programs. The case focuses on two DOE programs in particular, the Loan Guarantee Program and ARPA-E. The case raises the question of why these valleys of death exist, what can be done to deal with them, and how these DOE programs are designed and implemented.
Learning Objective: Help students understand the underlying factors that enable - and prevent - the financing of young, innovative companies and how these play out, with difficult consequences, in the uncertain and capital intensive world of clean tech.
Subjects Covered: Business & government relations, Climate change, Energy, Entrepreneurship, Finance, Financing, Government policy, Innovation
Suggested Citation: Suggested Citation


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3 6-oz cans tuna
1 stalk celery
1 shallot, chopped
1/4 cup fresh breadcrumbs
2-3 tablespoons mayo
1 1/2 tablespoon Dijon mustard
1 tablespoon nonpareil capers
1/4 teaspoon celery seed
fresh black pepper
Place all ingredients in a medium bowl. Mix until all ingredients are fully incorporated. Form into 4 flat patties. Heat a couple of tablespoons of canola oil in a skillet. Pan fry each patty for 3 minutes on each side or until crisp, golden and warm all the way through.


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** Please note that this is a January 2014 review of Logos 6. The current version of Logos 7 is far more efficient/quick than my comments below stated for Logos 6. Thus, it is also more useful. Thank you to Logos for improving their product substantially.
When most people are looking for Bible Software" they are looking for something that will help them understand the Bible. They want the ability to search the Bible for words and phrases, a few dictionaries, perhaps a few commentaries keyed to the passage, etc.
When people go hunting online for Bible software to buy, "Logos" always is at the top of the list b/c of its impressive features. I have owned Logos for about 12 years and have been using it for going on 20 years. I was using back in the Windows 3.1 days when I was in college at Moody Bible Institute.
Understanding the value of Logos for you first begins with understand what Logos is. I usually try to tell people that Logos is not really "Bible Software" like what they're thinking (as in my description above). It's better viewed as an extremely sophisticated bookshelf. The price is high because you're buying top-notch resources—the kinds of commentaries, dictionaries, journals that scholars use. You might spend $300 on a set of commentaries, Logos will sell those to you in a package with many others for $500, but you're getting tons of other books too. The key question is: Do you want to study the Bible, or do you want a library about the Bible? If you're a pastor, or preparing to be a pastor, then you will very likely benefit from the power of a good library. If you're not a pastor (even if you're a very scholarly Bible class teacher) you may want to read this whole review to decide for yourself.
The fact is, that almost all the Bible Study that I (and most other people) want to do can be done better and quicker with something other than Logos. Logos is SLOW. Logos is CUMBERSOME. Frankly, for daily use, I don't like it. As a nearly 20 year user, I've seen it degrade in functionality tremendously (it was awful back in the Windows 3.1 days but it began really humming along nicely during the "Libronix" days and now it's slick but terribly slow again—just opening it up can take a few minutes and I have a brand-new computer). A pastor needs Bible software for more than just complex searches—we need it to glance at a word's Greek root while in a theological discussion with a church member, we need it to find a verse during a counseling meeting, we need it to double check a verse address while preparing a sermon. For all of these needs (which are my primary day-to-day needs) Logos almost literally doesn't work. Since it takes so long to open, I've had some many times where me and someone in my office are just staring at the computer waiting for it to load and I'll eventually just jump over to an online Bible study site and find what I'm looking for immediately. Consequently, because it is slow and cumbersome, for most of my basic Bible needs, I use BibleHub (http://biblehub.com/) and just recently started using Blue Letter Bible again (http://www.blueletterbible.org/index.cfm).
Logos can technically do anything you want, but it doesn't do it in a way that makes sense. I find that I have to literally watch their tutorial videos nearly any time I want to do something that extends beyond my normal usage. Moreover, I find their video format of "help" very unhelpful. If it their manual was simply written, I could just skim it to find to the part I'm looking for. Instead, I need to watch a 15 minute video to find the one key that was 5 seconds of content. Or I have to search one of their forums to find a dozen people trying to answer a similar question and wade through the helpful ideas, unhelpful ideas, opinions etc. Consequently, if I can't figure it out right away, I tend not to even try. Thus, rather than being able to do "anything" I find that for me, Logos can do very little.
There's also the issue of owning a product that automatically goes obsolete unless you keep up with the technology. It's as if you own a book where the print fades every five years and you need to have it re-inked again just to read it. That's very frustrating. It's not exactly Logos' fault—and they claim that you'll never have to buy your resources again—but I find that in reality, I'm shelling out hundreds of dollars every few years. Consequently, over the last 10+ years, I have given them thousands of dollars. I have begun to regret that investment. I'm not sure I wouldn't do it again, but I probably would have bought less packages. In fact, I have pretty much stopped buying Logos' resources and returned to print for things like commentaries.
Another point is their mobile apps. IMHO, they barely work. I first got a smartphone specifically so that I could have my "library" in my pocket all the time. I figured it would be great to reference a greek word while in a conversation with someone. The reality is that all the slow, non-intuitive issues with their desktop software translates to their mobile apps too. I find that I rarely use it because it just takes too long. I'll be listening to a sermon and the preacher will say, "Now let's look at Romans 10:9" and because the Logos app is so slow, by the time I'm actually at the verse, the preacher is way beyond it. I'm using a Samsung Galaxy S4—hardly a slow phone.
So the question again boils down to why a person would want to have Bible Software. If they are looking for a powerful way to access thousands of books—then Logos is the best. Having given this candid and somewhat negative review, I still would say that every pastor should own and use Logos every week. Even though I am frustrated with Logos, the fact is that when it comes to "opening books" I own, Logos is great. In fact, I would say that the level of scholarship I employ in a typical sermon-preparing-week probably surpasses what even scholars could do a generation ago. Logos enables me to hit this level of scholarship relatively easily. But that's with the understanding, it's not the "Bible study" elements that allow me to have such scholarship, but rather the ability to open up tons of books in seconds rather than hours. If you're not the kind of person that wants to read a ½ dozen dictionaries on a word, or study Philo's use of a word, then Logos' primary (perhaps only?) strengths won't mean much to you.
Those are my thoughts. Thanks for reading


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Season series with Cards gives Bucs confidence
Having won 10 of 19 vs. rivals, Pirates not cramming to study for NLDS opponent
ST. LOUIS -- The time of year may be different, but everything else about the Pirates' National League Division Series is quite familiar.
The playoff format is designed to throw a speed bump in front of Wild Card teams, by asking them to play the team with the best regular-season record in their respective league. But in a sense, the meeting with the NL Central champion Cardinals is a bonus. The Bucs won 10 of the 19 games against the Cards this year. Some of the awe and wonder about the playoffs could be mitigated by the fact they know the opponent so well.
"We know them," Pirates manager Clint Hurdle said. "They know us. There won't be any hidden-ball tricks, I hope. No Statue of Liberty plays. We've seen a lot of each other. Our scouts have done a great job. We were prepared in a number of different ways to go if we needed to go. Maybe from that point that we don't have a lot of playoff experience, that might be a benefit to us."
On Wednesday, the eve of Game 1, the teams had a loose afternoon workout at Busch Stadium. Players could prepare and relax, knowing that they did not have to spend time cramming scouting reports or studying video.
"As many times as we've seen them in the regular season, it definitely helps," Pirates shortstop Clint Barmes said. "It's not like we're facing guys we haven't seen before. There's a lot of confidence that can come from that, especially from guys that haven't played a lot in the postseason."
From the start, the Pirates understood the Cardinals were among baseball's standard-bearers, with their recent postseason success. When Pedro Alvarez hit a three-run homer in the first inning of a 9-2 victory in front of a larger-than-normal Monday crowd at PNC Park on July 29, it seemed to send the message that the Pirates -- who hadn't had a winning season since 1992 -- were ready to compete with anyone. The Bucs won four times in that five-game series.
The Cardinals took the final game of that series, 12-0, then took two of three in St. Louis from Aug. 13-15. The Cards won the final three regular-season meetings by a combined 16 runs. But at no point was there a sense that the Pirates had receded to their previous position of admirers more than competitors.
"It's no secret this organization [the Cardinals] has been the model for success over the past several years," Pirates second baseman Neil Walker said. "In our organization, they've tried to develop that, too -- the pitching-first mentality, the defense, the grind-it-out offensive approach. Certainly, they've been successful for so many years because of all those things. We've played very good baseball ourselves this year."
The Pirates hold significant advantages in the season series with the Cardinals in home runs (19-5) and batting average (.259-.248). However, the Cards have a narrow edge in runs (87-85).
Either way, the Bucs come in believing they proved they're more than just an underdog opponent. While the Cardinals' star-studded lineup and talented pitching staff receive top billing from experts, the Cards realize they have to deal with Alvarez and catcher Russell Martin, who each come in with 11 RBIs against St. Louis this season.
"We've done pretty well against them this regular season, and we know we can play them well," said Pirates center fielder Andrew McCutchen, who has driven in eight runs against the Cardinals. "We know it's not going to be easy, but we know we're not here for no reason."
The Cards have the decided edge in postseason experience, but the Pirates hope to join the list of teams in recent seasons that have ridden a wave of momentum. Players admitted still feeling the ripples from their stadium-shaking crowd at PNC Park during Tuesday night's 6-2 NL Wild Card Game victory.
"There were a lot of people that said they'd never seen it," said right-handed reliever Jason Grill, who was on the mound for the final out. "It felt like a hockey mentality there, and if the pregame announcements, lineups and national anthem didn't intimidate anyone, it was almost like we won right from the get-go, even before the first pitch was thrown."
The crowd will be screaming for the Cardinals on Thursday, but either way, the Pirates' challenge will be to let emotion spur them rather than consume them. Veteran outfielder Marlon Byrd, whose power helped the Bucs late in the season, said he has found that for a team with little experience this time of year, there is a calm, businesslike approach -- something they'll need against the playoff-tested Cards.
"It starts from the top, with Clint Hurdle," Byrd said. "That's the way he's had this team all year long. These guys are relaxed and they know they can play.
"There are no worries. 'Did I put the work in? Did I do my homework? Do I know my approach? Do I know what this guy has? How much does his breaking ball move? How much does his sinker move?' We go out there prepared."


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romeroag necesitaba un nuevo diseño de otro y lanzó un concurso de diseño en 99designs.
Un ganador ha sido elegido entre 245 diseños de 42 diseñadores freelance.
You get to create it!
My dad developed this new design for a travel pillow on a long overseas trip that left him with a nasty kink in his neck. I'm an entrepreneur and he asked me to help him get the idea off the ground. We need your help to give the product a name and a logo so we can move to the next step and develop a website. My dad is a General Surgeon and put a lot of thought into how to make a pillow that would support the neck, provide comfort, and be compact.
This is a consumer product. Specifically consumers who travel on planes or trains and are looking for a comfortable pillow to help them sleep in a seated position.
It will be an all natural organic pillow that will be branded high end with an approximate price point of $49.99 - $89.99. The pillow will be made of a plush and soft organic material.
I need two things.
1) A name for the pillow
2) A logo for the pillow
The name and the logo must reflect a premium brand. This is your chance to both name something and design a logo for it. You have a blank slate.
The pillow is unique in that you fold it and it snaps in place and then creates the semi-circle to support your neck, but also has the circular pillow insert that can be placed behind the head or the neck for comfort and adjusts to whatever travel seat you may find yourself in.
I've included a number of pictures in the attachment with product shots as well as use cases. I like the idea of including branding associated with a doctor created product.
Logos I like:


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