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The 21st century has been called the Information Age because of the explosion of information. It has become clear that students cannot learn everything they need to know in their field of study in a few years of college. Information literacy equips them with the critical skills necessary to become independent lifelong learners. As the American Library Association Presidential Committee on Information Literacy says "Ultimately, information literate people are those who have learned how to learn. They know how to learn because they know how knowledge is organized, how to find information, and how to use information in such a way that others can learn from them. They are people prepared for lifelong learning, because they can always find the information needed for any task or decision at hand." (ALA, 1989)
The following information literacy module will provide you with the necessary skills required to carry out your research:
Consider the following situations:
• Two students going to college:
One who takes a round-about way every day because it's the only way he knows.
One who uses a mapping service to seek the most efficient route.
• Two mice in a maze:
One who lies around complaining of hunger.
One who knows there's a piece of cheese at the end of the maze and has a plan to find it.
In both the above cases, the student/mice opting the second option is the winner. The same concept applies to your role as a student; only, in your case, what you need isn't an efficient route, or cheese: it's information!
The first step in research is to define or describe the information needed. The topic you search information about is your 'information need'. Once you know your information need, you refer to the various sources to seek information.
Before you begin, you need to ask yourself the following questions:
• "What do I want to know?"
• "What do I already know about this?"
• "How do I find the information I need?"
Beyond that, you should also ask,
• "Where will I find the best information to fit my needs?"
• "How will I know it when I see it?"
• "What do I do with it once I have it?"
As mentioned earlier, we are living in an information age, wherein information is generated at an enormously high pace in various sources and in varying formats. There are many sources which are published periodically or may be published only once, in various formats like print or digital. Following are the information sources and the type of information they contain:
1. Books
• Encyclopedia – Single or multi-volume publication that contains in-depth and authoritative knowledge on one subject (e.g. subject encyclopedia) or on many subjects (e.g. general encyclopedia).
• Dictionary – A publication that lists the words in a language along with its meaning. It may also provide information about pronunciation, origin, and usage.
• Bibliography – A list of reference sources that are used or referred to in preparation of a work.
• Dissertation/thesis – A long piece of writing on a particular subject involving personal research, written by a candidate for a university degree.
• Biography – An account of a person's life written by another person.
• Government publications – Documents produced by government departments. They include parliamentary publications, legislation, policy documents, discussion documents, statistics and reports.
• Gazetteer – A gazetteer is a geographical dictionary or directory which contains information concerning the geographical makeup, social statistics and physical features of a country, region, or continent.
• Almanac – It is an annual publication that includes information such as weather forecasts, farmers' planting dates, tide tables, and tabular information often arranged according to the calendar.
• Maps / atlases – A graphic representation of the earth.
• Yearbooks – An annual publication giving current information and listing events of the previous year.
• Indexes/abstracts – An index is a systematic arrangement of entries designed to enable users to locate information in a document. Whereas abstract is a brief summary of a research article, thesis, review, conference proceeding or any in-depth analysis of a particular subject, which helps the reader to quickly ascertain the paper's purpose.
• Textbooks – A book used as a standard work that contains detailed information about a subject.
2. Periodicals – A publication published at regular intervals.
• Journals – An academic or scholarly journal is a peer-reviewed or refereed periodical in which research articles relating to a particular academic discipline is published.
• Magazines – A periodical publication containing articles and illustrations, on a particular subject or maybe in general.
• Newspapers – A publication (usually issued daily or weekly) containing news, articles, advertisements, and correspondence.
• Reports, newsletters/ bulletins – A report is a document containing information organized in a narrative, graphic, or tabular form. A newsletter is a publication giving news or information of interest to a special group.
3. Videos & DVDs – They contain studies and documentaries such as the History Channel, Centre for Society and Environment etc.
4. Radio & TV broadcasts – These broadcasts are similar to newspapers and magazines but with a multimedia format. Many of these broadcasts may be watched/listened to online now-a-days.
5. Internet & websites
• E-books – A book that is stored in an electronic format and which can be read using a computer or other specific devices.
• E-journals – They are scholarly journals which can be accessed electronically.
People now-a-days, especially the youth are fascinated by the internet. They turn towards the internet to search anything and almost everything, not knowing that all the information found on the internet is not reliable. An information literate student should first and foremost know or be able to search effectively for the information needed. There is tremendous increase in the generation of information as more-and-more information is being added to the vast ocean of information on the internet. Many databases contain millions of articles. Whether you are searching for books or magazines or internet, the following basic search strategies may apply:
i. Use synonyms to broaden your search. e.g. car, autos, automobiles, vehicles etc.
ii. Use truncation or stem searching using in asterisk (*) in most cases. e.g. computer* will find information on computer, computers, computerize, computerization etc.
iii. Use quotes to keep phrases together. e.g. "social networking".
iv. Use Boolean Operators (AND, OR, NOT) to get the most out of your search.
v. Use advanced search options.
Who would you trust more?
• Salesman
Someone selling stolen goods in the back of his car?
Someone selling goods with warranty in a store?
• Tour guide
A tour guide who has lived, worked and studied in your destination city.
A tour guide who's never actually been to your destination.
In the same way that you wouldn't trust a salesman with stolen goods or an unqualified tour guide, you wouldn't trust a research source that is biased, outdated, lacking credentials or authority.
Evaluating print sources
Before using information for your research, you need to evaluate the sources i.e. the information should be used from a trusted source. Following are some of the criteria useful in evaluating the print sources:
• Author
Who wrote the information?
Is the author an expert in this field? What else has he or she written?
Is it clear what the author's credentials, reputation, experience relating to that topic are? e.g. a certain professor who has a Doctorate Degree in Physics writes a book on Ayurveda. Such a source may be less credible.
• Currency
When was the source published? Do remember that we are living in an information age wherein new information is published at a faster rate. Hence information of recent origin should be used in research rather than old outdated information.
• Publisher
Which company has published the source you are using?
What type and quality of work is it known for publishing?
In case of research articles, which journal printed the article and what is its reputation in the field?
Is the source published by an association, research institute, government body, university press or a commercial organization?
Universities, museums, and other educational or research institutions are often reliable publishers.
• Accuracy Accuracy refers to whether the book provides verifiable and reliable factual information.
Are there errors in the information presented?
Does the text generally agree with other sources for the same information?
Is there documentation or evidence presented for the information provided? Look for in-text references and citations or a bibliography at the end of the article, chapter, or book.
Evaluating Websites
Now-a-days almost all the students prefer to use the information from web resources for their research. One should not forget that everything you find on the internet is not correct because anyone can publish any information without much difficulty. Hence, we need to evaluate the websites based on the following criteria:
• Authority
Credentials of the producer/author providing information.
Look for "about us", "home", "biography" and 'credits" on the home page.
Check other publications by the author or sponsoring body.
Check who owns the domain.
Search for other publications or sites published by the author.
• Currency
Consider the information currency at the time of publication.
Check the frequency of updates.
Look for dates, last revised dates.
Avoid information which does not reveal the publishing date.
• Purpose
Consider or determine why the site was created.
To inform or to entertain?
To promote research or to advertise/sell a product?
Was it a hoax?
What is the intended audience? Is it written for scientist, for professionals or for the general public?
• Suitability
Is the content of the source relevant for your topic? Does it give the information you need?
Is the source too basic, too technical, too advanced or just right for your needs?
Is the publication in a language you understand?
In addition to the above four criteria, ask yourself these questions:
Is this website better than your print source?
Does it provide something important that you can't get from your print sources?
Using Information Ethically
When you are writing a research paper, you use information which was discovered by others and therefore, it is essential to cite and give reference to the sources you used. It is essential to cite the sources you used:
i. To distinguish your own ideas and findings from others
ii. To support your arguments
iii. To allow readers to locate and verify your sources
iv. To give credit to the author for their work
v. To avoid plagiarism
Information that is read as an introduction i.e. common knowledge you don't need to cite.
Copyright v/s Fair Use
A Copyright is the right assigned to the authors of published/unpublished works which gives the owner of the work the right to reproduce, distribute, perform and derive new works from the original.
Consider the situation wherein you gather information from a number of sources and use in your research in the form of quotations, summaries or paraphrases. You forget or ignore to cite your sources. In this case you are violating the Copyright Law and you are accused of plagiarism. Plagiarism is a serious offence, and the offenders are liable to imprisonment or to be fined in thousands or lakh rupees.
However, 'fair use' policy allows the work to be copied for a limited purpose without the permission from the copyright owner.
A fair dealing with any work (except computer programmes) is allowed in India for the purposes of :
1. Private or personal use, including research
2. Criticism or review,
3. Reporting of current events and current affairs, including the reporting of a lecture delivered in public. (Sharma, 2009)
Sharma, Ayush.(2009). Indian Perspective of Fair Dealing under Copyright Law: Lex Lata or Lex Ferenda? Journal of Intellectual Property Rights, 14, 523-531.
How to cite?
Since you now know how serious plagiarism offence is, you should also know how to cite the sources. There are various documentation styles used; however APA (American Psychological Association) style is mostly used in social sciences.
• In-text citation
When using APA format, follow the author-date method of in-text citation. This means that the author's last name and the year of publication for the source should appear in the text, e.g. (Jones, 1998), and a complete reference should appear in the reference list at the end of the paper.
• Short quotations
If you are directly quoting from a work, you will need to include the author, year of publication, and the page number for the reference (preceded by "p."). Introduce the quotation with a signal phrase that includes the author's last name followed by the date of publication in parentheses.
According to Jones (1998), "Students often had difficulty using APA style, especially when it was their first time" (p. 199).
If the author is not named in a signal phrase, place the author's last name, the year of publication, and the page number in parentheses after the quotation.
She stated, "Students often had difficulty using APA style" (Jones, 1998, p. 199), but she did not offer an explanation as to why it was so.
See APA citation style for more details.


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The city's failed gigabit project raised a lot of questions, and as a new mayor takes over, many wonder what will happen next.
For the citizens of Seattle, the dream of ubiquitous high-speed Internet has died what many hope will be a temporary death.
Demand for high-speed Internet is growing everywhere, and Seattle is no exception. But the city's deal with Gigabit Squared fell apart and one of the company's founders has stepped down, leaving the city with $52,000 of the company's debt.
Meanwhile, remaining telecoms struggle to provide service to the city thanks to a seemingly arbitrary right-of-way rule. As far as broadband Internet is concerned, Seattle, home of tech giants Amazon and Microsoft, isn't living up to its reputation as one of the nation's most innovative tech centers.
But what happened with the seemingly great partnership between the city of Seattle, the University of Washington and Gigabit Squared? For some, the fact that the deal went south was not surprising.
In December 2012, a partnership that would bring gigabit speeds to all residents was announced. The partnership was with a new company, Gigabit Squared, that had a slick website with professional-looking graphics, and reported the following April that it had met at least 10 percent of its funding goal. No longer, it appeared, would Seattle be relegated to middle-of-the-road connectivity speeds.
The city was doing what it could to help the company thrive so that the dream of affordable, super high-speed ubiquitous Internet could come true. In 2012, city officials told Government Technology how Gigabit Squared was going to transform the city's digital infrastructure.
But that's not how things went, and some people, like Robert Kangas, leader of Upping Technology for Underserved Neighborhoods (UPTUN), a technology advocacy group in Seattle, were not surprised when things went wrong.
The city of Seattle means well, Kangas said, but it doesn't always do what's best for broadband adoption in the city. Some of its rules are holding back build-outs that could have already been finished months ago, he said, adding that Gigabit Squared was not a wise investment.
"I think they actually realize that there is a real demand for this stuff," he said. "This is why they tried to pursue Gigabit Squared, even though my personal opinion is that it was pretty misguided of them to do so."
At a presentation early in Giabit Squared's career, the company invited the Seattle public to ask questions about the project. But Kangas, who was in attendance that day, said the presentation was a spectacle not unlike the classic episode of The Simpsons in which a fast-talking out-of-town swindler sold the town on the idea of a Monorail, which eventually bankrupted the city before the machine literally crashed to the ground.
"Our group asked questions like, 'What's your equipment going to look like?' or, 'Where is this stuff going to be placed in our neighborhoods?' and the guy that they sent out was totally a salesperson," Kangas said. "He couldn't answer any technical questions."
Like this story? If so, subscribe to Government Technology's daily newsletter.
Kangas' group, UPTUN, researched Gigabit Squared and could not find any information that supported the idea that they might be able to pull off what they were proposing. "We were very concerned that at that point in time, they had had no track in record in delivering anything, anywhere, frankly," he said. "I think they probably had more sales expertise and venture capital expertise than they actually did technical expertise."
Gigabit Squared was a lesson that the city had to learn the hard way. Gigabit Squared left the city holding about $52,000 of its debt, and it doesn't look like a new broadband network will be coming from them anytime soon.
Gigabit Squared responded to an initial email from Government Technology, but then declined to comment, as did Seattle Chief Technology Officer Erin Devoto. But in March of 2013, Devoto told Government Technology that through the project with Gigabit Squared, she believed fiber to the home could in the coming years become the new norm for the city.
The broadband problem in Seattle, though, is much bigger than making a bad bet. The city went all-in with Gigabit Squared, forging new partnerships and granting the company access to its unused or "dark" fiber network that would have facilitated connectivity in some parts of the city. But there were already Internet companies before Gigabit Squared, or at least one company, in the city that had the means and desire to expand broadband for residents. CenturyLink has been asking the city for the last two years for permission to expand its fiber network in the city, but the city has a right-of-way rule that has made it practically impossible for them to do so.
The rule in question, called Director's Rule 2-2009, was presumed to be established by the Seattle Department of Transportation (SDOT) to prevent urban clutter (SDOT declined to comment on this story). Director's Rule 2-2009 requires any organization building in the public right-of-way to get permission from the public before construction can begin, which sounds reasonable enough. CenturyLink tried to get permission from the public -- a public that supposedly wants Internet -- but repeatedly failed.
Getting permission from the public to build is not only very time consuming, but also turns out to be impossible in most cases, said Sue Anderson, CenturyLink vice president for the Puget Sound region. Getting permission is a two-step process. Step one is to get permission from the property owner whose property is "abutted" with where the fiber box would be built. Locating this person can be difficult, Anderson said, because property owners are sometimes out of state or even out of country, and the role of granting permission cannot legally be relegated to someone like an on-site property manager.
Once step one is fulfilled, step two is to get permission from at least 60 percent of the abutted property owners' neighbors who live within 100 feet. In a city like Seattle, this can mean contacting dozens of property owners, who may or may not be available or willing to cooperate. Neighbors who do not sign off on the construction are automatically counted as being against the construction, so a few neighbors who are indifferent or unavailable to sign authorization documents can block an entire neighborhood from getting high-speed Internet, Anderson said.
"We've had to cancel over 60 projects that could have served over 21,000 households because we were either not able to get the abutting signature or the 60 percent signature," Anderson said. CenturyLink asked SDOT if it could change the rule, which the agency has the power to do without legislative approval, but SDOT told CenturyLink that it prefers to defer to the legislative process --meaning CenturyLink and other telecoms will remain blocked from building out their networks until a new law is passed that may change the right-of-way construction rules.
Now that the city's chosen company is out of the picture, legislative change may be forthcoming in the next few months. Some have speculated that the rule was kept in place by the city to stifle competition from the likes of CenturyLink.
"If you put some of the timelines together and the mayoral election, it's kind of interesting timing," Anderson said. Former Mayor Michael McGinn stated more than once in interviews that he opposed removal of the rule because he didn't like the appearance of the large utility boxes. Recently elected Mayor Ed Murray, however, received campaign contributions from Comcast, which has led others to maintain that the rule will stand.
A legitimate reason for why the city does not permit telecoms to build out their networks in the public right-of-way is hard to find, Kangas said, adding that SDOT says the public doesn't want the boxes because people think they're ugly. "But every attempt I've made to get information out of them to quantify that, they haven't really provided," Kangas said.
Comcast and Wave Broadband, meanwhile, are allowed to build without adherence to Director's Rule 2-2009, because they are technically not classified as telecoms, but cable companies.
SDOT has, on multiple occasions, proposed that CenturyLink simply build its infrastructure underground, like it did in the Magnolia region of Seattle -- which would create a much larger footprint than CenturyLink's proposed above-ground infrastructure and could cost as much as 20 times more.
Another reason not to build the infrastructure underground? As Kangas was touring some of CenturyLink's facilities in Magnolia, "we were getting out of the car to check out one of these underground vaults, [and] a resident came up and said, 'Hey, when are you finally going to offer high speed Internet in our neighborhood?'" Kangas recalled. "So the city claims that they offer it in Magnolia, but they really don't."
The first thing that needs to happen, Kangan suggests, is loosening the rules for building in the public right-of-way. As it stands, the rule does not create an environment where the people have a say in what's built in their neighborhood; it's a roadblock disguised as democracy. Kangas said he canvassed his own neighborhood and fell short of the 60 percent mark by a few percentage points because "some people we could just never get to respond no matter how many times we went back," he said, adding that a few people who either didn't know, didn't understand, or didn't care about high-speed Internet prevented thousands of people from getting access.
"On top of that, yes, we want the city to have a longer-term strategy on how to improve connectivity throughout the city," he said. "We've waited years now. We just need them to really jump-start the process, then we can start taking iterative updates to what the strategy should be long-term."
Some fiber projects, like a nationwide project in Australia and one in Provo, Utah, before Google took over, failed because while there may be demand for faster Internet, the economics sometimes aren't there for gigabit speeds, Kangas said, especially with fiber to the home projects. With today's current technology and digital media standards, actually using an entire gigabit pipe isn't something most people are going to do. Streaming video in the living room and browsing the Internet in a couple other rooms doesn't take a household even close to using all their gigabit bandwidth.
Building out fiber optic nodes to neighborhoods would be a great intermediary step, Kangas said, and would provide infrastructure to neighborhoods so that companies can someday roll out that fiber directly to people's homes, when that demand arrives.

subset: commoncrawl


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Summer Online Learning Experiences (SOLE)
The SOLE program is an online summer math program offered to students in grades 3-12 as well as the basic college-level by the Advanced Distributed Learning Center for Intelligent Tutoring Systems at The University of Memphis. SOLE links students with ALEKS (Assessment Learning in Knowledge Spaces) for an exciting three month summer program. ALEKS is a sophisticated mathematics web-based tutorial system that assesses each student's knowledge and skill level and then provides them with an interactive, individualized, and self-paced tutoring experience.
What You Get for your $36 [$45 after June 1st]
Please Note: SOLE MATH and the 2012 SOLE program and its subsidized affordable pricing is made possible through the generosity of the Advanced Distributed Learning (ADL) Center for Intelligent Tutoring Systems Research & Development (http://www.memphis.edu/mitsc/) at the University of Memphis.
- Close to 1200 students have benefited from SOLE!
- Our dedicated customer support has been working with SOLE for years!
- Weekly progress reports are provided
- Students can change courses when requested
- Web-based service
- Your students can work using any computer with internet access
- We offer the use of ALEKS, an online intelligent tutoring system used by millions of students!
- We have a detailed list of ALEKS courses to help you pick the perfect course for your child!
- Last year (2011) our SOLE students:
- Spent an average of 17.7 hours in a course
- Learned an average of 4.5 topics per hour
- On average learned 56.17 topics!
- That's only $0.61 per learned topic!


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Home » White Papers » Why Lenovo Health
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The Dell PowerEdge R740 was designed to accelerate application performance leveraging accelerator cards and storage scalability. The 2-socket, 2U platform has the optimum balance of resources.
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VMware - How to Avoid the 7 Deadly Sins of App and Desktop Virtualization
IT organizations need to move from the traditional desktop model to new digital workspaces. Workspaces should be designed to support mobility, changing device form factors, apps, and avoid 7 sins.
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Microsoft Surface for Business and Microsoft 365 give you our most productive, most secure experience, designed for your business. Now is the time to shift to Microsoft Surface and Microsoft 365.
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Rounded Corner Business Cards
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When it comes to first impressions, small details can make a big difference. Rounded corner business cards have a unique feel that sets them apart from other cards. And the modern, memorable look helps keep your company top of mind. If you want to stand out, this is the one time to cut corners.
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X-Ray Camera FREE by Fingersoft
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If you have problem downloading X-Ray Camera FREE by Fingersoft, stop using your download manager and download directly from browser. Check also your firewall, proxy settings, because some download mirrors may require that you do not block the HTTP referers.
Easy Freeware is not responsible for program you are downloading nor for information provided about the software products listed on our freeware site as the publisher/developer can modify these software information without notifying us. Even if we try to check the files for viruses ourselves, we cannot guarantee 100% that they are clean. So, for your complete protection always check downloaded files for viruses, spyware and malware.
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Business Administration Opportunities
Accounting Club
The Belhaven Society of Accountancy is organized to foster the study of accounting. In doing so, it encourages scholarship, professionalism in accounting, and social activity.
Business Awards
Each year the School of Business honors its best and brightest students publicly by distilling prestigious awards that include:
- The James Park Award for highest undergraduate business GPA.
- The Achievement in Business Award for the undergraduate business student who demonstrates academic excellence in business, student involvement and leadership, and potential success in the workplace.
- The Accounting Award for academic excellence, student involvement and potential to succeed in the field of Accounting.
- The Phi Beta Lambda Servant Leadership Award for service to fellow students.
- The Richard H. LeTourneau Award to the student with the highest GPA in the MBA program.
- The Sports Administration Award, to the Sports Administration major who most demonstrates scholarly competency and student leadership while meeting the demands of being a student athlete.
Business Careers
Successful Alumni have found careers in financial accounting, management, government, retail, public administration at prestigious Businesses such as:
- Grantham Poole Accounting Firm
- Trustmark Bank
- Bomgar Inc.
- AmSouth Bank
- Vertex
- Southern Farm Bureau Life Insurance
- Pinnacle Trust Investment Firm
- Nissan
Graduates also have the capability to further their education by attending graduate school as many of our recent graduates have.
Business Internships
Students in the School of Business have opportunities for paid or unpaid internships during the regular semester or summer sessions. Business that routinely offer internships to Belhaven University are:
- Pinnacle Trust Investment Firm
- Trustmark Bank
- Mississippi Center for Public Policy
- Boston University
- Sanderson Farms, Inc.
- Resources for the Future
- The Enterprise Corporation of the Delta in Jackson
Students who wish to apply for an internship must possess a GPA of 2.5 and submit to the Dean's office a copy of their transcript and a reference letter from a current faculty member.
Annette Gibson
School of Business, Internship Coordinator firstname.lastname@example.com
Download The School of Business Internship Form (PDF)
Phi Beta Lambda
The purpose is to provide opportunities for college students to develop business leadership qualities,competencies in business-related fields, and a better understanding of American business enterprise.
Sigma Beta Delta
Sigma Beta Lambda is a National Honor Society in Business, Management, and Administration. Within each graduating class, in both the traditional program and the Adult Studies Program, the top 10% of students are selected for induction into Sigma Beta Delta.
Student Research
Along with internships and study abroad programs, student research exists to help facilitate the application of classroom theories to real world situations in the workplace. Opportunities exist for undergraduate research under the BUS 435 course in the catalogue.


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Are you a C++ developer looking to create applications with rich user interfaces, advanced graphics and audio features, and run them on Linux, Mac, Windows and even iPhone? If that's the case and the task sounds daunting to you, here are some good news: JUCE, short for "Jules' Utility Class Extensions" and one of this year's Jolt Productivity Award winners in the Application Libraries and Frameworks category, is the one-stop shop you've been looking for.
Beyond its extensive feature list, you'll quickly come to appreciate its well crafted API that has been designed with readibility and consistency in mind.
Released under GPL, JUCE also offers commercial licenses, in case you intend to sell your "juicy" creations.


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HubSpot is an inbound marketing and sales software platform that helps companies attract visitors, convert leads and close customers.
(Use arrows to see a preview)
(Swipe to preview)
We will always keep your personal information safe. We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.
Absolutely. Just sharing some free knowledge that we hope you'll find useful. Keep us in mind next time you have marketing questions!
Easily organize your audience segments and make your marketing stronger
You won't be able to position what you're selling to meet customers' (and potential customers') needs without knowing who they are. How well do you know your ideal customers' backgrounds, their goals, and their challenges? How well do you understand their interests and needs? Do you know how old they are? Where they went to school? Whether they have kids? What a day-in-the-life looks like?
These questions may sound specific, but here's the thing ...
Without knowing the answers to questions like these, it's difficult for a business to create an effective strategy to attract, sell to, and delight more of those types of people. In order to grow, you need to understand your ideal customers inside and out and integrate that research across your entire business.
Here, you'll learn all about personas in more detail: what they are, how you can use them, and how to create them. Keep scrolling and you'll find customizable persona templates you can use for your business, as well as persona examples to guide you.
Finance Manager Melonie. Landscaper Larry. Caregiver Cassy. These names refer to personas: fictional, generalized representations of real people. By grouping people into persona categories, it's much easier for marketers, product designers, salespeople, and services people to tailor their content, messaging, product development, and services to different groups of people.
You might have heard personas referred to more specifically as "buyer personas" or "marketing personas" by marketers, or even "customer personas" or "user personas" by product designers. Regardless who in your business is using them, it's important to remember that personas aren't just for marketing. They're not one of those one-off exercises your marketing team does, only to promptly forget about them several weeks later. Implement your personas across your entire funnel strategy, and let everyone in the organization know who they are -- from Marketing to Product to Sales to Services.
Buyer personas are a key part of the inbound marketing methodology. Learn how to execute a holistic inbound strategy in a free online certification course by HubSpot Academy.
Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers (and prospective customers) better, and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different types of buyers.
The strongest buyer personas are based on market research as well as on insights you gather from your actual customer base -- through surveys, interviews, and so on. We'll get more into how to create personas later.
Depending on your business, you could have as few as one or two personas, or as many as 10 or 20. You can use them to inform everything from writing more effective copy to developing better products.
Don't have personas for your business yet? One of the hardest parts of creating those personas is coming up with all of the questions that will shape your persona research. Before you spend time and money on research, use our free Make My Persona tool to easily create simple personas and share them with the rest of your company.
Whereas a buyer persona is a representation of an ideal customer, a negative or "exclusionary" persona is a representation of who you don't want as a customer. These are the people you don't want to target. The fact is, some leads just aren't a good fit for your business.
Here are some reasons you wouldn't want to target them:
To identify and understand these kinds of people, you need to create a negative (exclusionary) persona. It may appear counterproductive to spend timing getting to know people who will never be your customers, but it'll save you and your team time and money in the long run, as you will not waste time marketing and selling to these people.
Bonus Tip: Interview Your Negative Personas
One of the biggest challenges you might find yourself facing when creating buyer personas is knowing where to start your research.
For your negative personas, a great place to start is by interviewing a sample of customers who closed but had a very low average sale price. You could also speak with some customers with low customer satisfaction scores, which might be an indication they were never really a proper fit for your company. Our guide on creating negative personas will walk you through the whole process.
As you pick out some of your less-than-ideal leads and customers and learn more about them, you'll identify common characteristics and habits that will help you shape your negative personas.
At the most basic level, personas allow you to personalize or target your marketing for different segments of your audience. For example, instead of sending the same lead nurturing emails to everyone in your database, you can segment by buyer persona and tailor your messaging according to what you know about those different personas.
If you take the time to create negative personas, you'll have the added advantage of being able to segment out the "bad apples" from the rest of your contacts, which can help you achieve a lower cost-per-lead and cost-per-customer (and see higher sales productivity).
When combined with lifecycle stage (i.e. how far along someone is in your sales cycle), buyer personas also allow you to map out and create highly targeted content.
Learn how to use buyer personas and lifecycle stages to create targeted content. Our free content mapping template will walk you through the entire process.
Buyer personas are created through research, surveys, and interviews of your target audience. That includes a mix of customers, prospects, and those outside of your contact database who might align with your target audience.
Here are some practical methods for gathering the information you need to develop personas:
Interview customers -- and potential customers -- either in person or over the phone, to discover what they like about your product or service. Ask questions about their job role and title, what a typical day-in-the-life looks like (both at work and outside of work), what tools they use in their job, what their challenges are, how they learn new information or acquire new skills, where they're from, how they search for information on the internet, and so on. Here's a list of 20 questions to ask during a persona interview to help guide you.
Look through your contacts database to uncover trends about how certain leads or customers find and consume your content.
When creating forms to use on your website, use form fields that capture important persona information. For example, if all of your personas vary based on company size, ask each lead for information about company size on your forms.
Consider your sales team's feedback on the leads they are interacting with most. What types of sales cycles does your sales team work with? What generalizations can they make about the different types of customers you serve best?
Bonus Tip: Start with one, core persona and build up from there.
There should be clear differentiators between each one of your personas. Remember: The reason you're creating personas is so you can create an experience that resonates with each of them. This will lead you to having a far clearer picture of the persona your marketing should be targeting.
Once you start to analyze the data based on your most successful customers, you'll start to see where one persona ends and another begins and it'll become much easier.
Finally, be ruthless when creating your personas. If you don't have enough information on a particular persona, remove it. In fact, don't be afraid to add or remove personas over time. This short guide will help you understand how and when you should add or remove personas.
Ready to create your own personas for your business? We've created blank templates for developing three distinct personas. Click the button below to download your own, customizable templates. (You will not have to enter any more personal information to get access to this template, and it's completely free.)
Whether you're just getting started with personas or you've already begun your research, use these templates to help you focus, simplify, and streamline your persona development.
Here's an example of a persona we created using the buyer persona templates you can download above. We'll call her Sample Sally.
In the first section, you'll fill out your persona's background, demographics, and identifiers (like demeanor and communication preferences).
Next, you'll fill in your persona's goals and challenges, followed by what your business can do to help them achieve their goals and overcome their challenges.
Here's where you can input real quotes from customers and potential customers from the surveys and interviews you conducted for persona research. You can also input common objections -- reasons your ideal buyers have said they wouldn't want to buy your offering.
Finally, you can fill in the marketing messaging you want to use for this particular target buyer. How should you describe your offering to this persona? What's your elevator pitch to them?
Use this example as a guide to customize your own buyer personas, and use them to organize your audience segments and strengthen your marketing.
Want to see how HubSpot's marketing platform can help you create effective marketing campaigns?


text: Nicarao cigars have been around for a while - and chances are, you've already come across them once or twice. Regardless, these ultra-boutique handmades are excellent in all facets. So good that Rocky Patel worked with them on a collaborative Nicarao cigar, which he distributed for a few years. But Nicarao cigars are still a very small company - a factor only attributed to lack of exposure. Nicarao's small size also affords them the time and ability to be creative and produce some outstandingly tasty handmades such as Nicarao Classico, Nicarao Especial, and Nicarao Exclusivo.


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Don't you hate it when a good myth gets debunked? Turns out one of Mark Twain's cooler quotes may never have been uttered by him. I say "may" because while no one can find it in his writings anywhere, they also can't find anyone else who said it.
The quote in question? "The coldest winter I ever spent was a summer in San Francisco." I thought of this line the other day when I came across a recipe for something called Lancashire hotpot. It's a traditional dish from England's northwest coast, lamb and onions topped with sliced potatoes and baked in the oven. The very name reminded me of one of the coldest winters I ever spent, a summer in the UK.
My brother Michael was living there at the time, and we tooled around much of England, Wales, and Scotland in a rented Mini Cooper. I not only wore all of the clothes I'd brought with me, pretty much all at the same time, but borrowed sweaters from Michael. And I still froze.
So simple, hearty comfort food like this coming from this beautiful, but chilly landscape makes sense. Calling it something as warm and promising as "hotpot" makes even more sense.
The thing about traditional dishes is that the handing down of them happens in countless kitchens. Recipes are seldom written down and almost always tweaked to family tastes, so the variations are endless. Nowhere is this more evident than with Lancashire hotpot. At its most basic, the dish is little more than lamb, onions, potatoes, stock, salt and pepper. Some versions include root vegetables – carrots, turnips, parsnips and such. Some add garlic, leeks, celery, bacon and lamb kidneys (the Brits do love kidneys, don't they?). More than one recipe also called for dozens of oysters, apparently an ingredient in the most traditional version before they became so expensive. For seasonings, thyme, bay leaf and parsley were the most common.
The lamb itself is subject to variation, too. As Edward Schneider says in The Washington Post, hotpot is often made with "bone-in slices cut from what English butchers call the neck (just north of the rib rack)." When these or other chops are used, they're often left whole, both while cooking and when served. Other recipes call for chunks of lamb shoulder or lamb stew meat. I went with stew meat – it was easy to work with and to serve. If you can't find stew meat already cut up, look for shoulder or arm chops, which are relatively inexpensive. Trim away most of the fat and cut the meat into chunks. If you're using these chops, cook the bones along with the meat and just serve around them. The bones will add lots to the flavor of the broth. Lancashire hotpot is also the perfect dish for mutton, with its slightly stronger flavor.
So here's my take on this wonderful traditional meal, hearty, flavorful and truly satisfying. Served with a salad and some crusty bread for sopping up the juices, it's perfect for a December night in Chicago – or an August night in Lancashire.
Lancashire Hotpot
Serves 3 to 4 (see Kitchen Notes)
2 large potatoes, Yukon Golds or russets
1 pound lamb stew, cut into bite-sized chunks
salt and freshly ground black pepper
canola oil
3 strips bacon cut crosswise into matchsticks
2 cups sliced onions, about 2 medium
2 large carrots, peeled and sliced on an angle
2 large cloves garlic, minced
1-1/2 teaspoons dried thyme
2 bay leaves
1 cup water
about 1 cup reduced sodium chicken broth
chopped Italian parsley for garnish
Special equipment: 3-quart lidded casserole (see Kitchen Notes)
Preheat the oven to 350 degrees F. Peel the potatoes and slice them into rounds, 1/8 to 1/4-inch thick. Place in a bowl of cold water and set aside. Season lamb with salt and pepper and brown in a large skillet with 2 tablespoons of oil over medium-high heat, 6 to 8 minutes. Don't crowd the lamb; brown in batches, if necessary. Using a slotted spoon, transfer lamb to a bowl.
Reduce heat to medium under skillet and add bacon, onions and carrots, tossing to combine and coat. Drizzle in a little more oil if needed, to keep onions from sticking or burning. Sauté, stirring frequently, for 5 minutes or so, until onions are soft and just starting to brown. Add garlic and thyme to pan, stirring to combine, and sauté until just fragrant, about 45 seconds. Return lamb to pan, along with any accumulated juices, and stir to combine.
Transfer lamb mixture to casserole and add 1 cup of water. Tuck bay leaves into the mixture. Drain the potato rounds and arrange on top of the lamb, overlapping slightly. If you have more potato rounds than surface area to cover, tuck the less perfect rounds under the top layer. Carefully pour broth over potatoes until the liquid in the casserole is just below the potatoes. I used about 1 cup. Season potatoes with salt and pepper, cover the casserole and place on middle rack in oven.
Bake hotpot for 1 hour. Check to make sure the liquid hasn't cooked away, then bake, covered, for another 15 minutes. Increase heat to 450 degrees F. and uncover casserole. Bake for another 15 to 20 minutes, or until the edges of the potatoes begin to brown. Remove from oven and let rest uncovered for a few minutes (the liquid will be bubbling when it comes from the oven – let that calm down before serving).
To serve, spoon potato rounds into shallow bowls, pushing to one side of the bowls. Spoon lamb mixture next to potatoes, along with some of the pan juices. Devour.
Kitchen Notes
Three servings? Four? This recipe will generously serve three on its own. Together, Marion and I ate a little more than half of it, and although we greedily wanted more, we couldn't eat another bite. If you serve it with a salad and a rustic crusty bread, you should be able to get four servings out of it. Let your appetites be your guide.
Casserole dishes. These vary quite a bit in size and shape. For this recipe, an oval casserole that is reasonably deep is ideal. You don't want the lamb mixture spread too thin over the bottom of a wide, shallow casserole, or it will dry out. A smallish Staub La Cocotte or Le Creuset French Oven would work as well.
Related post: Roast chicken with root vegetables


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About Oakover Contracting Ltd
Professional Builders in East Sussex and Kent
Oakover Contracting Ltd. bring decades of experience to a diverse range of construction projects, undertaken throughout the south-east of England, and including New Builds, Extensions, Basement & Loft Conversions, Structural Alterations, Internal and External Refurbishment, Groundworks, Structural Repairs and Renovation Work.
As well as undertaking and completing your full building contract, we also offer the further options of project-managing building work on your behalf, or simply supplying the expertise of our in-house trades-people to assist you on an existing project.
No matter which route you prefer to take, Oakover Contracting Ltd. will always ensure you benefit from the same professional standards, while providing diligent, reliable and trustworthy service.


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WBAL remembers Dr. Homer Favor
Pioneer, civil rights warrior, professor mourned
There's no way you can neatly categorize the life of Dr. Homer Favor.
Pioneer, civil rights warrior and professor are just a few of the titles in a life well lived.
Earlier this week, Dr. Favor passed away, leaving behind a pathway to success for many current African-American community leaders.
As a member of the affectionately monikered "Goon Squad," Favor, along with other educators, lawyers, professors and ministers, made it their business to help get African-Americans elected to leadership positions in our city.
It was in that same year, 1963, that the young Morgan State University professor's work in poor urban communities helped establish the university's School of Urban Studies and Human Development.
In later years, he would become the co-host of WBAL-TV's "Look at it This Way."
It's for those years of commitment to the humanity of all men and women, for his visionary leadership in education aimed at improving whole communities, and his tireless work to make sure everyone has a voice in the way we govern, that WBAL remembers Dr. Homer Favor.


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Online casino becomes an increasingly popular place where thousands of gamblers from around the world can have a good time and fill up their wallet. With the transition to virtual space, the sphere of gambling became more accessible to users. Now every gamer chooses himself what gaming club to go to and which slot to play. Joycasino became one of the most popular casino rooms.
It offers easy game process and convenient program interface. The official website provides free access to the large collection of slots and profitable gifts. The game collection is constantly updated so you can follow all the gaming industry events, and be among the first to tests new products.
Every day the number of users around the world is increasing. New players discover a world of gambling without leaving their homes. Compared to real casino halls where gamblers were forced to spend time in queues to their favorite slots, online gaming gives you much more freedom. Nowadays the best products are available in three different variants. You can play for free using demo versions, you can play for money, and you can test your favorite games on your PC even without Internet connection.
Both advanced gambler and beginner have equal chances of winning in this game club. Here you can travel to different places of the world, meet your favorite characters and discover secrets of ancient civilizations. All these adventures are available online, so, we encourage you to start spinning the drums without leaving home. The advantages of playing in this casino are the following:
Modern slot machines are completely focused on the player. They offer a fascinating storyline, the latest generation graphics, a variety of bonuses and good payouts. On the game club site, you can test both new slots and classic products. Casino games offer you safe game process where all slots have a license and your personal data is protected by privacy settings. You can feel safe here like in your own house.
Even though new gaming software developers are entering the market, users of this free casino have several favorites: Microgaming, NetEnt, Igrosoft, Betsoft, Novomatic. They produce products of the highest quality that offer gamblers the most profitable game conditions.
If you want to test the best slots available on the site, pay attention to these 10 popular products:
Internet casino invites everyone to join the world of modern gambling and take part in the struggle for the huge prizes. In case you have questions, you can contact agents using the live chat. Now every player can win a jackpot without leaving his home.


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A dining chair is more than just a place to sit; the right one is both a piece of art and a comfortable seat for enjoying a meal, a game or a long conversation. Our selection of designer dining chairs, crafted in contemporary style, are meant to be paired with any of our elegantly designed tables. It's up to you to mix and match the pieces and create a customized setting that fits perfectly into your home – no matter how much or how little dining space is available. Customize your dining chairs with any number of color and material options. Need help imagining what your dining set will look like? Our designers will put together the perfect dining table and chairs so you can see just how great the set will look in your home!
Lawrance is proud to offer a number of designer furniture collections in San Diego, CA.
We are committed to providing our San Diego customers with the biggest selection of top brands and styles in contemporary furniture.


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Clidton Surname Ancestry Results
Our indexes 1000-1999 include entries for the spelling 'clidton'. In the period you have requested, we have the following 1 record (displaying 1 to 1):
Try these...
cl'icus clicquet clide cliderchou cliderhawe cliderho cliderhou cliderhow cliderhowe clidero cliderou cliderow cliderowe clideroy clidesdale clidesden clidhou clidro clidroo clidsoak clief cliefden clieff cliefold clieft clieland clien clies clieve clieveland clieveley clievland clif clif' clifard clifbikerton clifden clifdon clife cliff
These sample scans are from the original record. You will get scans of the full pages or articles where the surname you searched for has been found.
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Research your ancestry, family history, genealogy and one-name study by direct access to original records and archives indexed by surname.


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The Chemistry Department of Williams College provides coordinated programs of studies in all of the fundamental fields of chemistry as part of a liberal arts education. These make use of the facilities of the Thompson Chemistry Laboratory, the Morley Science Laboratories, and the South Science Building and furnish thorough preparation for graduate study in chemistry, chemical engineering, biochemistry, environmental science, medicine, and the medical sciences. The Department is accredited by the American Chemical Society.
Our courses lead students from a wide variety of secondary school science backgrounds rapidly into advanced levels, and develop a foundation and perspective for research activities and an awareness of contemporary chemistry. All members of the faculty are available to students for assistance and guidance regarding their progress and their plans for the future.
Interested in following the Chemistry Department? Look for us on Instagram!


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For information on the Avataric Great Sage, Adi Da Samraj, click here.
To see articles on Integral Therapy select from the buttons at the side.
To see articles on Integral Therapy select from the buttons at the side.
Love is the Healing Principle
"Radical" Non-Dualism and
the Role of Love in Clinical Practice
D. B. Sleeth, Ph.D.
Love is the Healing Principle
"Radical" Non-Dualism and
the Role of Love in Clinical Practice
D. B. Sleeth, Ph.D.
After decades of neglect, spirit- From psychoanalysis to trans- Sleeth integrates the Avatar
uality is being taken seriously by cendence! Sleeth has given us a Adi Da's teaching on psych-
an increasing number of psycho- penetrating analysis of the ego ology and spirituality into
therapists and clinicians. For me and the self. Along the way he this analysis, providing a
its main contribution is its sug- has welded the two great camps compelling argument for the
gested resolution of the Ego and of transpersonal psychology: inclusion of spirituality into
the Ultimate. Those who read Wilber's developmental ladder psychological theory and a
this book will never think or feel and Grof's holographic psyche. strong argument for the
the same about God, Reality, or This book will stretch your mind truth of the Avatar Adi Da's
Self again. and challenge your spirit. teaching.
— Stanley Krippner, — Allan Combs, — iUniverse
Becoming Psychic The Radiance of Being Publishers
The Integral Ego:
A New Understanding of the Whole Person
that Includes All Ideas on the Nature of God
Order Now!
Amazon.com Barnes & Noble.com
Borders.com Univpress.com
To download summary excerpts from Part I and Part II of The Integral Ego, please select the following:
The Integral Ego answers the perennial question: Who am I? Simply put, the whole person includes not only the ego, but God. Yet, there is a twist, for the ego is nothing but an illusion. Therefore, the integration of the ego is the elimination of ego—leaving in its wake what is nothing other than our own true nature all along: God. The Integral Ego represents the common core of the world's great traditions of spirituality, philosophy, and psychology.
To download a summary excerpt from my upcoming book on Integral Therapy, please select the following:
For more information about Adi Da Samraj and Adidam, click here.
For the story of my meeting with and miraculous healing by Adi Da Samraj, click here.
To see an Open Letter to the critics of Adi Da Samraj, click here.


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These games teach valuable skills and have a high fun and educational rating.
Your child practices counting to 10 and gains familiarity with the written numerals by playing hitting wool balls with a tennis sock.
Your child practices comparing properties of different objects and organizing them into a coherent whole by playing this game.
Your child improves counting and fine motor skills by catching tears with a hat and counting them up to ten.
Your child learns about different civil engineering structures and enhances his or her matching skills by constructing a path for the cat to his ice cream treat.
Your child learns about the floating and sinking by categorizing different objects based on whether they float or sink in water.
Your child improves social development by choosing the correct emotion to match the face.
Your child learns about different jobs people have and their responsibilities by dressing the monkey for work.
Your child improves cognitive development by sorting boxes by size and color.
Your child learns about food safety by helping identify dangerous, common items in the kitchen and putting them away.
Your child improves social development by choosing which emotion goes with the appropriate face.
Zoodles 11.8.7 Copyright (c) 2014 Inquisitive Minds, Inc. All rights reserved.


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Hello, during an external scan it was reported that our Exchange 2010 Outlook Web Access has vulnerable to XSS attack. I was wondering if anyone had a recommendation remediating? It has the latest patches installed for IIS 7.5. I believe it is Exchange 2010 SP1.
We have recently confirmed with Microsoft that because OWA cannot run with the Validate Request Filter in use, QID 90780 would not apply to an OWA only implementation: "The Microsoft Security Response Center has verified that OWA itself is not vulnerable to these CVE's. If you have any other ASP.NET
applications on the system, you will need to implement defense-in-depth
measures to address the vulnerabilities, but not for OWA." It's important to note that when submitting this as a False Positive Request to confirm that the Validate Request Filter is disabled, and that there are no other applications on the target device.
In regards to version 3.5 being vulnerable, we have confirmed in our lab that ASP.NET 3.5 (with all service packs) is Vulnerable & Exploitable. The vulnerable component "X-AspNet-Version:2.0.50727" is carried over from Version 2 to Version 3, and so we believe that both Versions are equally vulnerable. If this vulnerable component is detected during a scan, it confirms the vulnerable component is running. A clean install of Version 4 does not include the vulnerable component by default, however caution should be used to ensure any upgrades don't carry over the vulnerable module.
Additionally, it's important to note that a "Vulnerable" framework may not be "Exploitable" if secure coding practices were applied at the Web Application Layer. For that reason there are essentially two primary ways to resolve this issue for PCI Compliance:
1-Ensure you are not running the vulnerable component/framework
2-Provide Evidence proving the target application is not Exploitable to Cross-Site Scripting (XSS)


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Packers make a case for the defense
GREEN BAY, Wis. — It pains Dom Capers to admit it, because since he took the job as the Green Bay Packers defensive coordinator in January 2009, he'd always believed in his guys. He always felt that when it came right down to it, in a game when it was on him and his defense to win the game, they could do it.
But they couldn't. Not last year.
"You know, last year, there weren't many games where you'd say that," Capers admitted in advance of Sunday night's game between the Packers (7-3) and New York Giants (6-4) at MetLife Stadium in East Rutherford, N.J. "Of course, our offense was playing so well, it was such a different scenario.
"You know, our Super Bowl year, there were a lot. The first year, there were a lot. And now, I think we've got it turned back around to where …"
Capers voice trailed off. But there were plenty of people who could finish the sentence for him: The Packers defense is at a point where it can come through when the Aaron Rodgers-led juggernaut offense isn't its previously unstoppable self.
"For our defense to play that way, it gives our offense a ton of confidence, knowing that we don't have to press thinking that we got to score just about every possession in order to win the game," Rodgers said earlier this week on his weekly radio show on 540 ESPN and ESPNWisconsin.com. "They keep playing like this, we're going to be tough to beat."
There was a time earlier this year – heck, general manager Ted Thompson might still be saying it if he were to be asked – where there was a measure of denial about last year's defense, which ranked dead last in the 32-team NFL in yards allowed, gave up more passing yards than any defense in NFL history and finished a less-than-acceptable 19th in scoring defense: That the unit's struggles were rooted in the offense's success, that shootouts and the defense's inability to stop the pass were the result of teams having to play catch-up and feeling like they had nothing to lose in games against Rodgers & Co.
It was nice of so many folks not to throw the defense under the proverbial bus – before coach Mike McCarthy started getting agitated at the mere mention of the phrase "last year" – and Thompson even went so far as to defend the defense while trying to make it sound like the team's decision to use its first six draft picks on defensive players was simply a function of how the draft board fell.
But now, as the defense is currently 16th in yards allowed per game (343.9), 21st in passing yards allowed per game (244.4), 11th in rushing yards allowed per game (99.5), 10th in scoring defense (20.7 points per game) and second in sacks (33), even McCarthy acknowledges that things are different on that side of the ball. They'd better be, because the coach didn't want a team predicated solely on a dominant offense.
"My whole goal this year was to be a better, more-rounded football team. I feel like we are headed in that direction, clearly," McCarthy said. "Our special teams has graded out consistently as the best unit. The defense graded out this week (against Detroit) as the best unit. Offensively, we have to pick it up. We didn't grade very well.
"But that's how you win the hard games, that's why you win the tough games, that's what good teams do."
And that's why the Packers appear to be a legitimately good team this year, as opposed to last year, when it was easy to see despite the gaudy 15-1 regular-season record that they were a flawed, imbalanced football team.
"Last year, if the offense struggled, the team struggled," sage veteran defensive tackle Ryan Pickett said. "Now this year, I think it's more of a team effort. I think we pick each other. We might not be playing our best on defense and the offense will pick us up, and vice versa.
"I think we're a more balanced team this year, much more balanced, and I think that's helping us a lot."
Never were the Packers' issues more evident than in the two games they played against the Giants.
In the Dec. 4 regular-season meeting at MetLife Stadium, the Packers won a 38-35 shootout on Mason Crosby's game-winning 31-yard field goal as time expired.
In the game, the Packers offense racked up 449 yards, the Giants had 447. The Packers offense scored touchdowns on four of its five trips into the red zone; the Giants scored on three of their four. The Packers' 12 possessions ended in four touchdowns, five punts, one interception, one missed field goal and Crosby's game-winner. The Giants' 12 possessions ended in four touchdowns, four punts, two field goals, one interception and one fumble.
Then, in the Jan. 15 rematch in the NFC Divisional Playoffs at Lambeau Field, when the offense wasn't up to the task of going touchdown-for-touchdown with the Giants, the Packers' goose was cooked.
In a 37-20 loss that wasn't that close, the Packers defense allowed quarterback Eli Manning to complete 21 of 33 passes for 330 yards with three touchdowns and no interceptions (114.5 passer rating) while Rodgers was very un-Rodgers-like (26 of 46, 264 yards, two TDs, one INT, one lost fumble, 78.5 rating). The Giants racked up 420 total yards, the Packers managed only one sack and one takeaway, and the Giants converted half of their third-down situations (8 of 16). With the Packers offense turning the ball over four times, the defense couldn't save the day with takeaways of its own.
This year's defense is different, and that's obvious to Giants coach Tom Coughlin, who had Capers as his defensive coordinator in Jacksonville for two seasons.
"The Packers' defensive team last year, had a tremendous amount of takeaways," Coughlin said Wednesday, referring to the Packers' 31 interceptions as compared to the 12 the unit has this season.
"This year's team has not as many takeaways, but they appear to be playing a much tighter, much better defense. The personnel combinations are really obvious, lots of young players contributing. So that's what I see. There's different names, but knowing Dom as I do and the way he prepares his team, why the structure appears the same and they're playing with outstanding quality."
Of course, truth be told, that's been the standard for Capers' defenses in Green Bay – just not last year.
"Obviously coming off a Super Bowl season, you get more scrutiny, but last year if anything was the anomaly, in my opinion," said Packers defensive tackle B.J. Raji, the team's first pick in the 2009 draft. "Every year we've been here, it's been a good season except (last year)."
Indeed, in 2009, the defense was No. 2 in scoring defense (18.6), No. 5 in yards allowed (284.4), No. 5 in pass defense (201.1) No. 1 in run defense (83.3) and tied for No. 11 in sacks (37).
In 2010, en route to the Super Bowl XLV title, the defense was No. 2 in scoring defense (15.0), No. 5 in total yardage (309.1), No. 5 in pass defense (194.2), No. 18 in run defense (114.9) and tied for No. 2 in sacks (47).
Last Sunday against the Lions, the offense managed only two touchdowns – Rodgers' 20-yard first-quarter TD to Jermichael Finley and his go-ahead 22-yard TD to Randall Cobb in the fourth quarter – but the Packers won because of safety M.D. Jennings' 72-yard interception return for a touchdown and the way the defense, trailing 17-14, held the Lions to a field goal late in the fourth quarter when a touchdown likely would have put the game out of reach. Instead, by forcing a Lions field goal and a 20-14 lead after facing first-and-10 from the Green Bay 10-yard line.
"Detroit had a chance to put that thing away with a touchdown late and make it a two-score game," Rodgers said. "We actually brought it over on the sidelines (as an) offense and said, 'If our defense stops them, we've got to go make this stand. We got to score points here and take the lead because they've played so well and they've had a couple of stops in the red zone to hold them to field goals. They forced four turnovers.'
"They gave us the opportunities, and we didn't make the most of them on offense until the fourth quarter."
And yet, they won.
"What you want is a confidence level with your team that there's going to be days that one side of the ball's not clicking. And you're good enough that the other side picks up the slack," said Capers, a former head coach with Carolina and Houston. "To me, that's an indication of a good football team.
"That way, you don't always have to depend on having to outscore people. And obviously being a defensive guy, I've always felt that if you have a good defense, it gives you a chance."
Listen to Jason Wilde every weekday from 9 a.m. to 10 a.m. on "Green & Gold Today" on 540 ESPN, and follow him on Twitter at twitter.com/jasonjwilde.


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Surprise your feathered friends with a holiday treat just for them! Make a tomato cage Christmas tree and decorate it with plenty of bird favorites.
DIY Bird Feeder
DIY bird feeder plans to help feed the feathered friends in your backyard.
DIY Tin Can Flower Bird Feeder
Repurpose tin cans to make this cute yet functional bird feeder
Recycled Paper Heart DIY Bird Feeder
This bird feeder is inexpensive, simple to create and great projects for kids on snowy days. Grab a few supplies and get crafting!
Homemade PVC Bird Feeder
Create this whimsical PVC Bird Feeder for hummingbirds with materials you can find at your local hardware and craft stores.
Tomato Cage DIY Bird Feeder
Recycle an old tomato cage into a DIY bird feeder that will have you attracting birds for less.
Soda Bottle Homemade Bird Feeder
Learn how to make a bird feeder using a soda bottle and a chicken feeder base.
Silverware Homemade Suet Feeder
Offer birds some suet in a unique homemade bird feeder made from recycled silverware!
PVC Pipe Homemade Bird Feeder
This large-capacity homemade bird feeder can be made from extra materials lying around the house and garage.
Plate and Knife Homemade Bird Feeder
This homemade bird feeder project uses recycled silverware and a plate to create a one-of-a-kind feeder!
Pie Tin DIY Bird Feeder
Turn an old pie tin into a DIY bird feeder with this recycled crafts project idea.
Orange Wreath DIY Oriole Feeder
Feeding orioles is easy with this orange wreath DIY oriole feeder.
Muffin Tin DIY Bird Feeder
This recycled crafts project uses a muffin tin to create a DIY bird feeder buffet!
Make a Hand-Held Hummingbird Feeder
Many people dream of learning how to hand feed hummingbirds. This DIY hummingbird feeder is the perfect way to start!
Homemade Bird Feeder for Kids
Get kids interested in birding with this colorful and easy DIY bird feeder.
Glass Jar Homemade Hummingbird Feeder
Attracting hummingbirds is easy and fun with this homemade hummingbird feeder made with a baby food jar!
Glass Bottle Homemade Hummingbird Feeder
Save money while attracting hummingbirds by creating this homemade hummingbird feeder from a glass bottle and some copper wire.
Easy DIY Oriole Feeder
The secret to attracting orioles? Oranges! This DIY oriole feeder is simple to make and fruit-loving birds will flock to it.
DIY Teacup Bird Feeder
Have a cuppa with the birds when you create this homemade bird feeder from an old teacup and saucer.
DIY Simple Bird Feeder
This simple, budget-friendly DIY bird feeder appeals to a wide variety of birds.
Porch Swing DIY Bird Feeder
This DIY bird feeder looks like your porch swing, and very popular with birds of all kinds!
DIY Bird Feeder Wreath
Learn how to make a bird feeder from seed heads and a grapevine wreath. This DIY bird feeder project makes a great gift!
DIY Bird Feeder for Peanuts
Need some help attracting birds to your backyard? Try adding a new food into the…
DIY Bird Feeder for Attracting Bluebirds
The best secret for attracting bluebirds? Offer mealworms! This DIY bird feeder made from recycled tuna cans is perfect for the task.
Cozy Cabin DIY Bird Feeder
Our photos walk you through as you learn how to build a bird feeder with a rustic thatched top!
Coffee Cup Homemade Bird Feeder
Share a refreshing cup with the birds with this homemade feeder project using a coffee or teacup.
Blog: Slinky DIY Bird Feeder for Peanuts
Make your own Slinky-style peanut feeder. Blue jays are among the birds that will love to visit this DIY bird feeder, and squirrels will like it too!
Blog: Popcorn Cranberry DIY Bird Feeder Wreath
This DIY bird feeder wreath is a simple twist on an old classic.
Blog: Berry Wreath Garland Homemade Bird Feeder
Make a garland of mini wreaths, accented with berries from your fall shrubs. Hang it outside and you have an easy and attractive homemade bird feeder!


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Buried Surprise Cupcakes
Most kids will love the gruesome gummy body parts they find in the center of these cupcakes, but if it is too much for you, use any kind of autumn-motif gummies for the same sweet taste!—Taste of Home Test Kitchen
Total TimePrep: 40 min. Bake: 20 min. + cooling
Makes2 dozen
- 1 package red velvet cake mix (regular size)
- 1 package (3.4 ounces) cook-and-serve chocolate pudding mix
- 1-1/4 cups water
- 1/3 cup canola oil
- 3 eggs
- 1/2 cup seedless raspberry spreadable fruit
- 24 Halloween gummy candy body parts or gummy candy finger rings
- 1 can (16 ounces) cream cheese frosting
- 6 to 12 drops purple neon food coloring
- Purple sugar
- In a large bowl, combine cake and pudding mixes. Beat in the water, oil and eggs on low speed for 30 seconds. Beat at medium speed for 2 minutes.
- Fill paper-lined muffin cups two-thirds full. Bake at 350° for 18-22 minutes or until a toothpick inserted in the center comes out clean. Cool for 10 minutes before removing from pans to wire racks to cool completely.
- Using a sharp knife, cut a 1-in. circle 1 in. deep in the top of each cupcake. Carefully remove tops and set aside. Fill each with 1 teaspoon spreadable fruit and a gummy candy; replace tops. Tint frosting; spread over cupcakes and sprinkle with purple sugar.
Nutrition Facts1 each: 269 calories, 10g fat (3g saturated fat), 26mg cholesterol, 219mg sodium, 43g carbohydrate (32g sugars, 0 fiber), 2g protein.
Recommended Video
Oct 2, 2011
These were wonderful and everyone at work & the kids' classmates loved them!


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Help us to make this the most complete winners of the best of the Web. Just fill out the info below and we'll be in touch. Thanks!
Only visual design judged. Sites that set an industry standard of excellence by through visual design that is intended to be beautiful, emotional, and appeal to the senses.


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mandys necesitaba un nuevo diseño de logotipo y lanzó un concurso de diseño en 99designs.
Un ganador ha sido elegido entre 77 diseños de 18 diseñadores freelance.
MumsRecommend.com - Shopping for baby, Recommended by mums
I am a mum who had her children later in life and made many expensive mistakes when shopping for buggy's and other baby equipment. I find baby websites to be 'babyish', too many blues and pinks and feel insulted that I am expected to completely loose my taste and appreciation of style just because I have become a mum. I still like to read aspiration magazines, shop from clean and stylish websites and stay in beautifully designed hotels - even though I have had children. I would like to shop for my baby in an online baby store that I am proud, rather than embarrassed to boast about. I have been saving for 4 years to get together enough funds to create my dream online baby store. I have resigned from my job, moved from London to Australia with my family and have 6 months to get this business up and running. I have experience in Launching websites within a corporate environment, as this one is my own I am determined that this will be the best launch yet! This is the start of many projects that will need to be done to bring this dream to a reality. I want to launch this in the UK first shortly followed by an Australian launch.
Women, first time pregnant. She is still working in middle management and expects to return to work. She reads Grazia and Elle magazine. She loves watching Ugly Betty, self improvement programs, Interior design programs and re-runs of SATC and Friends. She shops for fashion online, loves Top Shop as well as a number of designer stores, her favourite being Prada. Since being pregnant she has purchased most of her maternity clothes form Top Shop or http://www.asos.com. She is very excited about being pregnant and is looking forward to buying all the baby stuff, she only wants to buy the best, practicality is important but how it looks is also important. She has been looking at what buggy the stars are pushing and although doesn't like to admit it is swayed by celebrity style. She is convinced that having a baby isn't going to change her life and she will continue to always look stylish and never 'let herself go'. She enjoys nights out with her friends even if she isn't drinking now. She is obsessed with looking at baby equipment and clothes online but has no idea of what she should be buying, she rings all of her friends who have had babies to ask their opinion and reads reviews whenever she can.
I am looking for a logo represent MumsRecommend.com which could also work with Mumsrecommend.com.au
1. Distintive and instantly recongnisable.
2. The typeface should be clear, simple and bold. We want something that stands out.
3. Need to define the difference between the two words 'mums' and 'recommend' to make the URL easy to read
4. Logo must include the strapline 'shopping for babies, recommended by mums'
Here is an example of what we are trying to avoid:
Here's one that breaks the words with colour in beauty - http://www.thebeautyquest.co.uk/
Here's one that we have been using but looks too much like a hair site - http://www.mumsrecommend.com
Please feel free to experiment with colors! These will be used in the site design.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo
Descubre cómo funciona un concurso de diseño u obtén más información sobre nuestros servicios de diseño de logo.


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Hope for Lanie: Curing SMA
She may be in a wheelchair, but 14-year-old Lanie Hannah doesn't let that stop her from having fun.
She has SMA. It attacks the body's motor neurons and causes paralysis.
"It affects my daily life, like not being able to do certain things," she told Ivanhoe.
"Put her in bed, take her out of bed, dressing, I mean it affects everything that she does," Lana Hannah, Lanie's mom, told Ivanhoe.
There is no cure for SMA but for the first time doctors are studying an experimental therapy that targets more than just symptoms, it targets mutated SMN genes, which are responsible for SMA.
"With this treatment, we are targeting the disease," Susan T. Iannaccone, MD, Pediatric Neurologist, Children's Medical Center in Dallas and UT Southwestern Medical Center, told Ivanhoe.
The gene therapy is injected into the spinal fluid. The idea is the drug will enter into the nerve cells and change the protein production so that the normal SMN gene is created. It could mean fewer symptoms and more strength for patients.
"Our hope, absolutely, is that someday these children will not experience the symptoms," Dr. Iannaccone said.
Lanie was in the phase I trial. She hopes this therapy will be the answer she's been waiting for, because she has big plans for the future.
"I want to go to college. I want to be a teacher, and I want to teach English," Lanie said.
"Everything that she does amazes me," Lana Hannah said.
Lanie has a milder form of the disease, but she has never been able to walk. Researchers say the next step is to study more patients in a phase II trial to see if the gene therapy does what they hope it will.
BACKGROUND: Spinal Muscular Atrophy (SMA) is a genetic disease of the anterior horn cells, which are located in the spinal cord. SMA affects the voluntary muscles for activities such as crawling, walking, head and neck control and swallowing. Patients are usually diagnosed with SMA before six months of age. One in 5,000 babies is born with SMA. About 80 percent of SMA patients have the severe form of the disease and, without ventilators, do not usually live past age 2. The disease mainly affects the muscles closest to the trunk of the body. Weakness in the legs is generally greater than weakness in the arms. Some SMA patients may experience abnormal movements of the tongue -- called tongue fasciculations. However, most SMA patients experience normal senses, feelings, and intellectual activity. In fact, patients with SMA are often exceptionally intelligent and sociable. SMA is an autosomal recessive disease, which means both parents must carry the specific gene responsible for the disease. If both parents carry the gene, they have a 25 percent chance of having a child with SMA. (Source: http://www.fsma.org/fsmacommunity/understandingsma/)
NEW TECHNOLOGY: Generally doctors have treated SMA in a proactive way by trying to maintain movement when possible and being proactive in protecting children from other illnesses that could come with SMA. SMA in part is due to a malfunctioning protein, called Antisense oligonucleotide. The protein can change a way a gene functions. So now, doctors are treating SMA by targeting the protein. A gene therapy is injected into the spinal fluid, where it travels through the spinal tissue and into the nerve cells affected by SMA. Once there it tries to correct the malfunctioning protein so that the normal gene is created. Although not a cure, the therapy should make the patient stronger. The therapy is currently in the trail stage, and is only being tried on patients between the ages of 2 and 14. (Source: Dr. Susan Iannaccone)
UT Southwestern Medical Center
University News Bureau
Copyright 2014 by KSAT - All rights reserved.


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James recently let me see his latest creation, a Medieval Starbucks.
This timber frame building with green plaster is has several very nice features including a wonderful bay window and a Starbucks flag. James will post updates including interior photographs in next few days. Questions, comments, and feedback are welcome.


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Filmaker Andreas Johnsen' documentary about Chinese dissident Ai Weiwei is full of distractions.
Chinese dissident Ai Weiwei is a lot of things: Artist, activist, father, son. What he's not, is dull. But you'd never know it judging by "Ai Weiwei: The Fake Case," Andreas Johnsen's somnambulant take on his subject's Sisyphean fight for human rights. A weak little sister of 2012's acclaimed "Ai Weiwei: Never Sorry," "The Fake Case" picks up exactly where Alison Klayman's award-winning flick left off: with Ai's return home after spending 81 days in solitary confinement for alleged crimes against the state.
On probation and under house arrest with more than a dozen surveillance cameras chronicling his every move, Ai proves a pillar of strength, refusing to back off his anti-communist rants despite knowing the next word he says might buy him either a ticket back to jail or, worse, a death sentence. He is nothing short of an inspiration, displaying determination as steadfast as his devilish sense of humor. But Johnsen isn't satisfied with letting Ai's story unfold without adornment. So he induces numerous pretensions that aim to enhance but merely distract. Like useless shots of Ai sleeping (no doubt while watching rushes of "The Fake Case") and strolling through his garden with his adorable toddler son, Ai Lao. They reek of staginess, as does the moment when Ai's studio courtyard begins to rapidly fill with 100-yuan bills, allegedly tossed over a 12-foot wall by hundreds of supporters seeking to help pay their hero's trumped-up "tax debt." It's all just a lot of excess fat, inserted to help bide time while waiting for the rare occasion when something real or moving occurs, like Ai's wrenching talk with his mother about how she and Ai's late father were also harassed by the government in the far more dangerous 1950s. Or, when Ai and his driver, Xiao Pang (also considered a state's enemy), hilariously turn the tails on their surveillers by chasing them through the streets of Beijing instead of the other way around. But given Ai's understandable reluctance to talk and Johnsen's fear of covering much the same ground as "Never Sorry," the filmmakers likely found themselves short of enough substantive footage to fill an entire 80-minute movie. Thus forcing them to do a lot of padding, so much so, that "The Fake Case" feels 30 minutes longer than it is.
Still, Johnsen more than fulfills his goal of getting his audience stirred up over the government's persistent harassment of an artist who just a few years earlier was considered a national hero for designing The Bird's Nest, the gorgeous, innovative stadium that served as the main stage for the 2008 Summer Olympics. My, how things have changed since. Apparently, the commie powers don't cotton to Ai constantly criticizing them in his Internet blog and in his art, including his latest exhibit, a series of dioramas depicting the inhuman conditions he endured while imprisoned for several months on bogus charges, including tax evasion. It's the latter that Ai remains accused of during the weeks Johnsen was filming, a crime in which the government falsely claims Ai owes the state 250 million yuan, which his supporters prove all too willing to help him pay by donating more than three times that amount through the mail and the aforementioned bill toss. But don't expect that "ransom" (Ai deftly equates his harassers with "kidnappers") to set him free and clear. For nothing will convince Ai to acquiesce to the state's threats, because in his eyes, if you keep your mouth shut, you're already dead.