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Tuesday, June 15, 2010
Medicine to Social Media: Get Over Yourself
... we all are narcissists.
We love our blogs, our posts, our "wall," our "followers," our "subscribers," our "friends", and our "unique visitors." Just look at people constantly checking their Blackberry's and iPhones at the dinner table. We are, after all, creating a 'community' of sorts all around us that never stops. We know that without others liking our comments or content, we receive no viewer traffic. Without noticeable traffic, we die.
Really, that's as deep as social media gets.
Of course it takes some gonads to say this. It is far easier to say that I give up my time, energy, and insights selfishly so the world can share my brilliant (and not-so-brilliant) exposés. That would sound far "cooler" and more hip in today's "e-mo-tional" electronic world. While I would hope there might be a modicum of usefulness for others when I participate in social media, the reality is that I've found I like to write. I like to find the story behind the story. I like to make friends. And I like to feel I'm adding a physician's voice, however small, to the increasingly overcrowded health care internet din. I realize that like it or not, for our younger generation who have grown up comfortable with this online world, to not have an internet presence is to not exist.
Now before I have the world of social media descend upon me like a hoard of locusts, let me say public sharing of information may not be a bad thing. There are times when we need companions. There is even quite a bit of useful information out there. For patients, the value of this information or of having "friends" in a time of crisis is incredibly important. Some feel it's so important that the enthusiasm for social media has spawned and entirely new internet breed: the socially-empowered "e-patient." And thousands of commercial interests are more than happy to facilitate their empowerment.
But I find it funny that social media "experts" continue to ponder why doctors don't "engage" more in social media. After all, it's the rage, right? Come on guys, get with the program! What are you really like? You need an online presence in today's internet world. So frenetic is the trend that nearly every major (solvent) hospital and hospital system is paying large sums of money for their public relations and marketing departments to employ social media "specialists" to develop Facebook pages, live-tweet the day's events, and engage their patient communities in the daily news at the hospital. Come join the latest web-chats, tweet-a-thons...whatever. Marketing plans. All to keep their patients coming back for more.
But for doctors, they understand that medicine is an intensely private affair. There is no place for narcissism during a patient visit. Medicine is also very ugly at times: bloody stools, discharges, lesions and psychiatric issues come to mind. Not that these ailments can't be found on YouTube. They can. And sometimes these not-so-pretty issues present very real challenges for diagnosis and treatment for doctors. One might think that the instantaneous communication afforded by social media would be the perfect place for "on-line collaboration." Yet in reality, using social media, even doctor-limited online forums, might be the worst place a doctor could ask for advice, especially when uniquely identifiable issues specific to an patient are discussed with others in such a potentially public, legally-discoverable way. For many doctors, the legal, ethical and political climate is simply not conducive to permitting patient-specific discussions on the internet.
Nor should it be.
And this doesn't even begin to address the issue of time. Participating in extra discussions outside of patient care takes time, and for people who create original content rather than link-bait, it takes lots of time. Worse, few of us can type, so even the requirement to enter five passwords at five different sites presents challenges for those already struggling to get their paperwork done before heading home.
So as we move forward in this increasingly connected internet-facilitated medical world, the limitations of social media will continue to present challenges for doctors and the developers who strive to develop niche sites catered to them. No matter how you parse it, doctors don't avoid the internet and social media because they're simply Luddites, they avoid the internet because they enjoy the benefits of anonymity, privacy, efficiency and legal protection that comes with dropping off the grid.
Now excuse me while I check my Sitemeter stats again.
11 comments:
- Gregg Masters said...
Needed to see and read this today, Dr. Wes! T'was both timely and disarming honesty for mois, that assisted in my temporary liberation from and acute episode of self centered fear. Thanks for showing the gonads!
- Tue Jun 15, 12:41:00 PM CDT
Dr. Wes - I see many of your points - and thoroughly enjoyed your sarcasm. But I have much to say about the value of social media for patients ... you write about the value for physicians (and the limitations) - but for patients, there is a lot to be said about social media. Check out the Pew research on digital media and patients suffering from chronic diseases. Or the studies being done at the Univ of Washington and other schools on cancer patients and online social networks. It's true - right now, the majority of this stuff is anecdotal evidence of patients having better outcomes because of the support systems afforded by social media. But I think the future will bring a lot more data to the table. It may not mean doctors should be tweeting their way through the workday - in fact I hope it doesnt! But it might mean that experts in their field should be participating in health care conversations online to help prevent misinformation or help shed light on serious health issues. Anyhow, wanted to say I appreciate your view, but find the situation far more complex than simply wondering why doctors dont engage more online ... (That in and of itself isn't exactly a mystery for this social media "expert"!)
- Tue Jun 15, 12:48:00 PM CDT
- pacificpsych said...
Your first sentence should read 'dynamic'. Psychodynamic is simply wrong...sorry...couldn't help myself...had to comment... :)
Everyone has narcissistic traits. Not at all sure the social media people are more so than others. Unless you just talk and don't listen. Drs who are not online in some capacity, strike me as a bit backward...a bit 1900s...a bit out of touch with reality...even the American Psychoanalytic Association now has a Facebook page. Still waiting for the British Psychoanalytic to show up...
I agree about privacy though. That's a tough thing to get over, especially for those of us who by nature are more private.
- Tue Jun 15, 12:50:00 PM CDT
Interesting perspective, Dr. Wes, especially since you used a "blog" to communicate the lack of value for such things in medicine. Respectfully, I say that you are kidding yourself to think that patients do not want to engage in their healthcare via interactive web tools (whether email, following advice by own doc on Twitter, etc.). In fact, the numbers say just the opposite. You being a specialist puts a slight twist on that, but I represent a primary care practice who uses these services with great success and growing patient satisfaction. Patients DO want to be able to contact the physician's office quickly and get a reasonably quick response. We do this in a way that is measurable and cost-effective. There are reasons that major healthcare systems are investing more time and resources into patient relationships (and why we are, as well): 1) enhanced patient care & documented exchanges of information and 2) as insurers push significant costs back to the consumer/patient, the patient choice will rule the day. We want to be that paying patient's choice. If that means we answer a secured and encrypted email, so be it. Our "marketing/outreach" efforts via social media have resulted 35% increase in patient traffic-- and cost us relatively little.
- Tue Jun 15, 02:12:00 PM CDT
- Jay said...
Interesting post, Wes.
I guess now is as good a time as any to let you know that I've proposed you to serve on a panel symposium at next year's HRS scientific sessions.
I've suggested a panel on New Media in Electrophysiology and nominated you, John Mandrola (Dr. John M), Rich Fogoros (DrRich of The Covert Rationing Blog) and Steve Stiles of TheHeart.org.
I've taken the liberty of proposing myself as a session chair along with William Stevenson of Circulation-EP.
I'm hopeful that the panel will be accepted. I'm amazed how poorly new and social media has been embraced by the EP community. You guys are all doing great work and deserve a chance to get the word out.
Hope to see you in SF.
- Tue Jun 15, 02:32:00 PM CDT
- DrWes said...
Secure e-mails are one thing and help patient doctor communication -but social, public e-mail and tweets, etc. are another. Even with secure e-mail, I have already experienced multi-page diatribes that ask all kinds of complicated questions that could be far easier addressed face-to-face. We must acknowledge limitations (and as you note, benefits) of this form of doctor-patient communication.
Still, the point of this post was really intended to address why I feel more doctors do not participate in these forms of patient communication rather than to deride the value of the medium to patients and doctors. Maybe secure video streams will improve things - I don't know - but as long as there are the legal and privacy issues hanging over the more public forms of interaction, doctors will be resistant to use them.
- Tue Jun 15, 02:44:00 PM CDT
- DrWes said...
That session could be fun! Nothing but a bunch of narcissistic slackers all the way around, I see...
Thanks for the invite and count me in. Hope it works out.
- Tue Jun 15, 04:30:00 PM CDT
Dr. Wes: Keep blogging. Do you know how hard it is for a citizen to find out the truth about surgical results? My area of interest is cardiac ablation for afib. You have been enlightening. I thank you for that.
- Tue Jun 15, 09:43:00 PM CDT
- Unknown said...
Well said!
- Sun Jun 20, 08:02:00 PM CDT
- Unknown said...
Well said!
- Sun Jun 20, 08:02:00 PM CDT
- Mike Cadogan said...
Dr Wes
I agree with most of your points, but for mine, the foray into the underworld of social media has been an enlightening and liberating experience.
I love reading physician anecdotes, experiences and case-based blogs, and this has inspired me to share similar stories for educational purposes.
I love the frank, open and sometimes harrowing comments, descriptions and experiences of patients and reading their side of the doctor-patient relationship.
I love the opportunity to debate, comment and interact with other physicians who have given up their time to share their experiences and thoughts and to express their ideals.
I now interact with people from all round the Globe, and although these 'friends' are virtual - they still afford comfort in collaboration, interpolation and juxtaposition...this conversational expansion has enhanced my local work practice by helping me rise above the petty bickering and political inanity of water cooler gossip.
I gave up explaining to colleagues what I do and why I do it a long time ago. I believe the ride we are taking is not purely a narcissistic extension of our individual dictum but more an opportunity to broaden our horizons, embrace difference and promulgate evidentiality.
Blogging can be lonely. Especially lonely if we constantly rely on viewer stats, page rank and comment counts to justify the time we take to document our cogitations …but I am surfing the blogging wave to taste the salt water; feel the rush of wind in my face; and brush up against dolphins…not to observe from the beach, ice cream in hand, blistered by the rays of apathy and indifference.
- Mon Jun 21, 02:34:00 AM CDT


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Also of interest:
Ag Issues Summit Sept. 8-10 in Oklahoma City
Ag groups express disappointment over farm bill defeat


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Anything whispered or commanded to Apple's virtual assistant can stay on Apple servers for up to two years, according to reports.
An Apple spokeswoman confirmed how long it keeps Siri data, Wired reported. However, spokeswoman Trudy Muller said the data on Apple servers is anonymized and only the company only collects the sound bytes to improve the virtual assistant.
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Rabinowitz receives young investigator award
The Arnold and Mabel Beckman Foundation has selected Joshua
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text:
When Apple launched its ultra-thin line of MacBook Air laptops just over three years ago, it seemed more like a gimmicky display of gadget porn than an eventual successor to the company's most popular portable computers.
Apple MacBook Air
Thunderbolt port, Sandy Bridge CPU provide unprecedented zip. Backlit keyboard a welcome re-addition. Unsoldered Flash chips make storage upgrade easy.
How We Rate
- 1/10A complete failure in every way
- 2/10Sad, really
- 3/10Serious flaws; proceed with caution
- 4/10Downsides outweigh upsides
- 5/10Recommended with reservations
- 6/10Solid with some issues
- 7/10Very good, but not quite great
- 8/10Excellent, with room to kvetch
- 9/10Nearly flawless
- 10/10Metaphysical perfection
At first, it seemed like Steve Jobs was just showing his team's design mettle, subliminally singing showtunes to the other titans of Silicon Valley — "Anything you can build, we can build thinner!" But when compared to Apple's more practically designed MacBooks and higher-end MacBook Pros, the usability and muscle of the first Air came up short.
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First off, for all the noteworthy additions and upgrades to this year's refresh, there's much about the MacBook Air that hasn't changed. It comes in the same two sizes, 11.6-inch and 13.3 inch, and it has the same all-flash storage options: 128 GB or 256 GB, plus a 64 GB option for the 11-incher.
Most welcoming among the upgrades is the introduction of Intel iCore chips optimized with Intel's new Sandy Bridge architecture, which reach clocking speeds of up to 1.8 GHz and more than doubles performance over last year's line.
Price ranges from $1,000 to $1,600, and there's still no integrated optical drive, which Apple seems set on writing the obituary for, even if it's not quite ready to be published. Each model still only measures 0.68 inches in height, and their respective weights are also identical as last year's: 2.96 pounds for the 13-inch, 2.38 pounds for the 11-inch. And the 13-inch model still comes with a handy SD card slot on the right side.
What makes this year's refresh particularly noteworthy is that Apple, as it is long famous for doing, has taken a solid product and rounded the rough edges, so to speak, to make it even better and more appealing to a wider audience. Apple may have killed the MacBook line in introducing these new Airs, but they may have also sounded the death knell for the MacBook Pro, which no longer holds such a commanding lead when it comes down to internal specs and exterior features.
Most welcoming among the upgrades is the introduction of Intel iCore chips optimized with Intel's new Sandy Bridge architecture, which reach clocking speeds of up to 1.8 GHz and more than doubles performance over last year's line.
Most memory-sucking multitasking was a breeze in our tests: Converting/exporting iMovie files to iTunes couldn't have been smoother, Spotify continuously played in the background with no skips and transferring HD content off a TiVo Premiere has never been faster. The only blip came once the 128 GB of internal storage had been nearly maxed out. At that point, Time Machine backups often slowed down the entire operation, the Pinwheel of Death necessitating a timely Force Quit or two.
On the outside, there's still a FaceTime cam built in, two USB 2.0 ports (one on each side), and a standard headphone jack on the left, but there are two noteworthy changes.
One is that the MiniDisplay Port on the right side has been removed in favor of Apple's new Thunderbolt, which is capable of transfer speeds 20 times faster than traditional USB 2.0. The other is the reintroduction of the backlit keyboard, which was shockingly absent from last year's MacBook Air refresh. Whether or not Thunderbolt, which is (for the moment) limited to high-end cinema display connections, evolves into this generation's FireWire remains to be seen. But the backlit keyboard is the MacBook Air's killer re-feature. Why Apple scrubbed it from the 2010 MBA is a mystery wrapped within an enigma inside Steve Jobs' melon, but I'm happy as clams it's finally back.
Battery life has also been improved, and the 13-inch model boasts some seven hours of juice, about 40 percent more than its 11-inch counterpart. Also, if you're looking to boost your internal storage, recent teardowns have confirmed that the flash chips aren't soldered down to the logic board. (The RAM? Not so much.)
However, this svelte design doesn't come without a price. The MBA is so light that (unless you're really deft of hand) when you raise the lid up to open it, the bottom half actually comes off the desk, as if it were some scale-model see-saw on your desk. With the heavier 13.3-inch model, which weighs just under three pounds, this happens with almost every open-up. Sure, it might seem like a small gripe, but why should anyone ever have to use two hands to open up their laptop again? How Apple eventually decides to beat simple physics on this one is anyone's guess, but as components continue to get smaller and lighter, perhaps a couple of well-placed front-end weights internally bookending the trackpad might help offset some of this inconvenience.
And while it's been a staple of MacBook Airs since their 2008 debut, the continued absence of any built-in optical drive still means all your media comes via download or external USB storage. Lion's recent download-only launch only further cements Apple's anti-disc position.
As far as I can tell, the lack of any integrated slot drive still only affects a small subsection of users: those whose livelihood depends on the manufacturing of said drives, consumers who just love to rip their DVDs for instant watchability on the go, and anyone involved in the collectible movie soundtrack industry. Even though 99 percent of consumers fall outside of these categories, if being without your trusted SuperDrive gives you the shakes, you can always plunk down 79 bucks for an external unit that plugs in through USB.
Still, these shouldn't be construed as dealbreakers. They're minor inconveniences. The greatest asset the new MacBook Air has going for it is its seemingly chameleonic nature, adaptable to so many professions and environments. As a journalist and a writer, I've long been searching for a laptop with the performance of a high-end MacBook Pro-type with the innate convenience of a netbook. After years of hoping and searching, I've finally found laptop nirvana.
Indeed, the new MacBook Air provides an unbearable lightness of being that seamlessly marries brute computing muscle with unprecedented portability. There's little reason to doubt that it may ultimately change our perception of what can be accomplished, technologically speaking, in small packages.
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Last week I received a pair of Yaktrax in the mail to test. I had mentioned in my post regarding Tuscobia 50K that I have never tried Yaktrax , Kahtoola or any other spikes and what do you know-Yaktrax to the rescue!
Because it was 40 degrees and rainy all day on December 30 and then froze during the night I had a nice icy surface to try the Yaktrax out December 31. I decided to run my neighborhood route-not wanting to venture out driving on the glare ice roads to the State Park.
I began in the darkness, without a headlamp. I wanted to enjoy the quiet darkness to decompress, meditate. I felt all 'peopled' out and just wanted some quite time.
As I walked down the driveway I could see a glare off of the driveway from the moon as I walked to the street. Topaz bolted down the driveway and skidded into the cul-de-sac as he turned the corner. Ha, it was slippery!
I bent down to touch the surface. Real icy. I moved my feet forward and back upon the ice, no slipping. I could kind of feel the coils catch the ice, the sensation was little different that without the Yaktrax. I was ready to give these things a try.
Apprehensively, I began to jog. Initially I could sense that there was something attached to my shoes. I was wearing trail shoes with a substantial lug sole. The Yaktrax only added a few ounces. I could feel the coil inbetween the sole and the ice. As I became more comfortable with them I began to run. Before I knew it I had forgotten all about the Yaktrax. I was enjoying the run through the neighborhood, watching the sunrise, laughing at Topaz as he rolled in the snow to cool down.
I was testing the Yaktrax Pro. They attach to the shoe with a soft rubber frame which has coils that run along the bottom of the shoe. They are spikeless but give great traction in ice and snow. I was very impressed with the grip they gave.
Since December 31 I have worn the Yaktrax for 45 of the past 80 miles I have run. The miles without the Yaktrax were miles upon snowshoes. They have held up great-there is no wear that I can see. I have worn them in weather as cold as -14F, in light fluffy snow, packed snow and ice.
Thank you for sending them my way!
Monday, January 10, 2011
2 comments:
- elizabeth said...
Yaktrax are great! I've used them for years, I'm on my third pair. I've had the Kahtoola for a couple years and use them most of the time since I run off road. Yaktrax are better for icy pavement. Like snowshoes, the snow will stick when its too warm, so I find them most useful for mid 20's and below.
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My mother and father raised me to always be thankful for the gifts that God has given me. I remember them telling me that God knows everything that you need and to never forget to thank Him. My mother and father also taught me "manners" and how to be gracious, kind and generous to people, that this was so very important. And in teaching me manners, included was the need to thank others when they have done something for me in whatever capacity. I remember listening to them intently, with my eyes gazing up at them, and truly, I tried to implement thankfulness in my life.
In September of 2006, during the Sacrament of Confession, a wonderful priest told me "To thank God in all things and situations, to praise God in all things and situations, to remember to live in the mystery of His Cross and to live in the present." He told me that no matter what happens, even if it is evil, that a greater good would come from it and to submit all circumstances to God, asking for his help and direction, to be the best person I could be, to be an excellent soldier for Christ and to ask to do His Will. Every day I have remembered this counsel, at its heart being thanksgiving and praise to God, willing to submit to Him in all the circumstances of life, to actually "be" the person He has made.
Indeed and in fact, the term, "Eucharist", the central act of Christian worship, the Mass, is a Greek word which means, "thanksgiving," because through its institution by Jesus, He "gave thanks" to His Father (Mt. 26: 26-28):
While they were eating , Jesus took bread, said the blessing, broke it, and giving it to his disciples said, "Take and eat; this is My body." Then he took a cup, gave thanks, and gave it to them saying, "Drink from it, all of you, for this is My blood of the new covenant, which will be shed on behalf of many for the forgiveness of sins."
The Mass is the supreme act of Christian thanksgiving, the celebration of the Eucharist, from Jesus instituting this Sacrament in or about 33 A.D., to the present time, December 22, 2012 and on forward. It is noteworthy here that the Second Person of the Blessed Trinity in avid constancy, gave thanks to the Father and asked that this supreme Thanksgiving, be done in remembrance of Him.
I love listening to the Gospel that involved Jesus healing the ten lepers in Luke 17:11-19:
As he continued his journey to Jerusalem, he traveled through Samaria and Galilee. As he was entering a village, ten lepers met Him. They stood at a distance from Him and raised their voice, saying, "Jesus, Master! Have pity on us!" And when He saw them, He said, "Go show yourselves to the priests." As they were going they were cleansed. And one of them, realizing he had been healed, returned, glorifying God in a loud voice; and he fell at the feet of Jeus and thanked him. He was a Samaritan. Jesus said in reply, "Ten were cleansed, were they not? Where are the other nine? Has none but this foreigner returned to give thanks to God? Then He said to him, "Stand up and go; your faith has saved you."
Clearly, Jesus takes notice of the leper who thanked Him, but He also takes notice of the nine lepers who did not thank Him.
Being thankful to God from the heart, soul, mind, intellect and will is a wonderful necessity that frees us from ourselves, our egos, wherein we learn how to be "little" and how to recognize Jesus in disguise, how to help our neighbors, the people that we are involved with in our own Calcuttas. Thankfulness is liberating and essential for happiness, and above all, it is essential for holiness, it is essential to becoming a Saint and it is essential in loving our neighbors. We should want to be Saints, friends of God living in Heaven with Him, seeing the Triune God, face to face. This should be our ultimate goal over any other goal.
In spite of how wonderful it is to be thankful, there are actually people in this world who avoid being thankful and who spurn being thankful as something that is beneath them. Since I have been involved in Fellowship of the Minds (FOTM) as a writer, I have made it a point to thank the writers, especially Dr. Eowyn, the owner and administrator of this blog, for the specific communications I have read, which incudes the effort, research and thought that goes into the various posts. In this capacity on FOTM, I have learned that many people are not thankful and actually make it a point to condemn thankfulness. One commenter called me "comical" because I "thank" so much, also calling me a "butt kisser." I laughed, because if you know me, you know that this would never be a description of me. It really is funny. But I thought about why would someone make such comments about being thankful? I came to the conclusion that once again, the sin of narcissism and pride is the cause of such a stupid disdain for being "thankful", and that people who do not appreciate or thank have chosen darkness and their own glory as their light, instead of the Light of Christ and the light of goodness that we experience in being thankful to each other. Such people need our prayers as they must be very unhappy and do not know themselves. For if you know yourself, you would then realize why it is necessary to be thankful.
So, as I say almost every day to my dear Sister of choice, Dr. Eowyn, the leader of this Fellowship, "Thank you, Dr. Eowyn, for everything you do for us, for everything that you do for your neighbors that you do know and for your neighbors that you do not know. Thank you for your research and the accompanying brilliance and scholarly enlightenment that helps us to understand what is true and what is not true." And, to all of my fellow writers, I extend my utmost thanks for everything that you do as well to be Soldiers for the Triune God, to point out evil and to point out good, all servants of the Truth, which is Jesus, a Person. And most of all, I thank you, most Supreme and Loving Triune God! Thank You!
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On election night the Obama family was greeted by a cheering crowd, wildly waving American flags, at McCormick Place convention Center in Chicago. As the re-elected President, Michelle Obama and their two girls, Sasha and Malia, stepped out onto the stage, the roar of the crowd got louder and louder.
The beautiful family waved to their fans and thanked them for their support and dedication.
At one moment Sasha nudges her Father and whispers something in his ear.
What did she say?
The Huffington Post tracked down a YouTube video that might reveal the answer. YouTube user ohshawman is certain that the President's younger daughter told her dad to turn around and acknowledge the crowd behind him. If you watch the video and read Sasha's lips, you'll see that she seems to be saying "Behind you!" as she gives Dad a nudge. This girl has some class and was clearly raised well!


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In doing so, it has also become one of the greatest, most appropriate reaction GIFs in recent memory. (Only "one of," because this.) Please note that the collision reportedly happened near Yeehaw Junction, which... yeah.
Vehicles pose a serious threat to owls and other birds that like to fly low over roads while hunting, especially in urban areas. Survival after a collision like this is rare, but there are exceptions — like last December, when a barred owl survived a similar encounter with a truck in Vermont.
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City of East WenatcheeHome Sitemap Contact
Contact City Hall
East Wenatchee City Hall
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East Wenatchee, WA 98802
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City Hall Office Hours: 7:00 a.m. - 5:30 p.m. Monday through Friday
Municipal Court Hours: 8:00 a.m. to 4:30 p.m. Monday through Friday
The City uses Washington Relay to ensure equal communication access to the telephone service for people who are deaf, deaf-blind, hard of hearing and speech disabled. To use this service, please dial 7-1-1 or 1-800-833-6384. (Dialing the 800 number is preferred because the service would be answered by voice first, whereas dialing the 7-1-1 number would be answered via TTY first, unless your telephone number has been branded by the customer service for the system to automatically recognize your telephone number as a voice caller).
The City uses Language Line to ensure equal communication access to telephone service for people who do not speak English. To use this service, please dial 1-866-874-3972.
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The following outlines our delivery policy for orders placed on our website www.steptronicfootwear.co.uk.
All footwear deliveries are made by DHL – for terms and conditions please check their website www.dhl.co.uk. DHL offer an on demand delivery service where the customer selects the delivery option that suits them best.
Belts purchased without footwear will be sent by Royal Mail.
Orders placed by 12 noon UK time will be dispatched the same day. Orders placed after UK midday will be despatched the next working day.
All orders placed require a mobile phone number and a signature will be required upon delivery.
Saturday and Sunday are not classed as working days and footwear orders placed after 12 o'clock on a Friday, for UK delivery, will not be delivered until the following Monday. Please note deliveries over Bank Holidays may be delayed.
All UK & Isle of Man orders will be express/next working day delivered free of charge.
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Depending on delivery location outside of the UK, your order may be subject to additional duties and/or taxes at customs clearance to take receipt of your goods. Due to customs policy variations, we advise that you contact your local customs office to clarify any obligations you may have before placing your order with us. Steptronic Footwear is not responsible for any duty charges. Likewise, deliveries may be affected by customs clearance lead times.
If you have any queries relating to your order please email firstname.lastname@example.com
On the rare occasion situations beyond our control impede delivery, we would request that you contact our Web Customer Service Team on +44 (0)1933 412 946 or email firstname.lastname@example.com – if you can have your order number ready that'd be great. Our team are on-hand to help Monday – Friday 9am – 5pm and we aim to respond to all enquiries as soon as possible.
Please be aware our refunds and returns procedure applies only to products purchased at www.steptronicfootwear.co.uk. We cannot accept returns or issue refunds for Steptronic products that have been purchased via one of our stockists or other online retailers. Contract of sale is held with the merchant you originally purchased the item from.
If you are not entirely satisfied with your purchase from our online store www.steptronicfootwear.co.uk then you may return it to us for a full refund or exchange. Customers in the European Union are entitled, by law, to withdraw from the purchase of an order within 7 days of the day after the delivery date of your order, so for either of the above, you can return your order to us. Customers in USA please contact us at firstname.lastname@example.com where we will arrange the return via DHL for a total cost of £20 which will be deducted from the refund. We kindly ask that any footwear or accessories being returned are unworn and returned in the same condition that they were received with the original paperwork.
Please note return postage cost and chosen postage route is the responsibility of the buyer - this does not affect your statutory rights.
Complete the returns form sent with your order and include it with the item(s) to be returned. Attach the preprinted address label to your parcel.
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If you wish to exchange your purchase please let us know your requirements. The terms and conditions outlined above do not affect your statutory rights.
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Little black bottoms gets a peek at something sexy. By Kelley Hoffman
From left: The pre-show walkthrough at Balmain, via Sartorialist, Paris; Preen's spring/summer '09 show, Style.com
While lace-up legs on the Preen runway caught our eye, we've seen similar seam-ripping rocker looks in street style. Back in July, Rumi of Fashion Toast wore her lattice-cut acid wash jeans in a blog post titled "Deranged Denim," but we'd be delusional if we weren't inspired by those photos. We've seen party girls in tights with a barely-there side stitch in Canada, and brassiere-like hook-and-eye lined Acne Jeans in Stockholm. During fashion week Anja Rubik was spotted in a pair of slashed Wolford leggings, which has inspired a few DIY versions. Girls are all about styling these side-stripped details in their legs, and check out the photos we have to prove it.
Little black bottoms gets a peek at something sexy.


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Tents to Tables, Dinner to Dancing: Your Event Is Our Passion.
We're the largest event rental company in Canada, and it shows. For an event of any size, from a luxurious dinner party with friends to a grand ball for thousands in one of Toronto's most storied venues, we have the pieces to make your party perfect. Browse our vast catalogue of choices and design your own combinations, or check out our expertly curated, shoppable lookbooks for inspiration.
If something catches your eye, feel free to get in touch with a member of our event team any time. It's our privilege to help you create exactly the event you want.
You cook, we'll set the tables and do the dishes.
When there is too much on your plate, use ours.
We're not the sharpest knives, but we are the cleanest.
If you can't fix it with a party, it ain't worth fixing.
When you come to the fork in the road, choose ours.
Our poles are bigger than yours!
In case you weren't born with the silver spoon, use ours.


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Dr Marie-Louise Coolahan, Lecturer in English at NUI Galway, has been awarded the highly prestigious Consolidator Grant by the European Research Council. It is the first such award ever made to an Irish researcher in any field of literature, and the only award made in Ireland this year in the Social Sciences and Humanities.
The award, of just under €2m, will fund Dr Coolahan and a team of five postdoctoral researchers for a five-year period on her project 'RECIRC: The Reception and Circulation of Early Modern Women's Writing, 1550-1700'.
Dr Coolahan's project will produce a new, large-scale understanding of how women's writing circulated in the early modern English-speaking world, using the results to analyse how texts, ideas and reputations gained traction.
Dr Coolahan says "While there has been an increasing number of case studies on individual women writers in recent years, we have lacked an understanding of how and where women's writing made an impact on a broader scale. "
The period in question, from 1550-1700, is particularly challenging because writing continued to circulate in manuscript, via handwritten copies, as well as in print. For women, in particular, manuscript circulation was more attractive as it offered a means to circumvent social anxieties about female authorship.
NUI Galway President Dr Jim Browne congratulated Dr Coolahan and said "This is only the second time ever that a researcher in humanities in an Irish University has secured an ERC award. It is, as such, a remarkable achievement, not only for Dr Marie-Louise Coolahan but for the Discipline of English and for NUI Galway as whole."
Although focused on the English-speaking world, RECIRC will attend to the international context by including writers who were read in Ireland and Britain as well as women who were born and resident in those countries.
Dr Coolahan said "RECIRC will provide a comprehensive view of how texts were used and re-used, and of how gender shaped ideas about authorship. The methodologies we develop are designed to be transferable to other languages and geographies, enabling future work on an even larger European scale."


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I know this boss hasn't been killed (on 10M Heroic) a ton since there are almost no guides on YouTube but I feel the boss is actually killable after a night or two. My guild is just having trouble with scary fog stack management and the thought process behind it. If anyone could enlighten me so I could pass it on and hopefully kill her this week.
Our comp is:
Pally Tank, Druid Tank
Disc Priest, Resto Shaman, Holy Pally
Ele Shaman, Mage, Rogue, Shadow Priest, Hunter (me)
Right now we have myself (Hunter) and a Mage managing the stacks. We have tried it a few different ways. Letting the stacks go indefinitely, which we had one bizarre attempt where we were kept alive and we ended up with high-20 something stacks and a 10% wipe. We have also tried capping our stacks at 10-12 then resetting but it usually ended up going through long stretches where she would only have 2-4 stacks on her.
Is there some kind of trick to doing this that I'm not seeing in the videos?


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Transfer Student Visit Days
If you're thinking of transferring to Iowa State, we encourage you to attend one of our Transfer Student Visit Days. Staff and students are on hand to address your specific questions and show you around. Small group sessions give you a chance to talk with other transfer students.
If you have already been offered admission, accepted your offer, and need to register for classes, then you should schedule your orientation program instead.


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£129.99 (inc. VAT)Quantity:
The most critically acclaimed model in the M-series line of monitoring headphones, receiving praise from top live and studio engineers and reviewers alike, year after year.
The ATH-M50x have proprietary 45mm large aperture drivers with rare-earth magnets, giving exceptional clarity throughout an extended frequency range with a deep accurate bass response.
The ATH-M50x have professional-grade earband and headband material, offering exceptional comfort over extended use, as well as great sound isolation. The 90° swivelling earcup is great for one ear listening, and the collapsible design makes it easy to transport.
Fully collapsable design for ease of transport.
Single side detachable cable allows in the field cable changing, with three different cables included.
The ATH-M50x is available in both Black and White versions.
|Closed-back dynamic
|Driver Diameter
|Voice Coil
|CCAW (Copper-clad aluminum wire)
|Frequency Response
|15 - 28,000 Hz
|Maximum Input Power
|1,600 mW @ 1KHz
|99 dB
|38 ohms
|285g without cable/connector
|Cable - Detachable
|1.2m-3m coiled, 3m straight, 1.2m straight cables
|Gold-plated stereo 1/8" (3.5 mm) connector with strain relief
|Accessories Included
|Screw-on 1/4" adapter, pouch
LIMITED EDITION Professional Monitor Headphones
Professional monitor headphones
Replacement headphone pads
Replacement headphone pads
Replacement headphone pads
Detachable cable
Detachable cable
Detachable cable
Detachable cable
Detachable cable
Detachable cable
Detachable cable
Detachable cable
Detachable cable
Bluetooth® Over-ear Headphones
|Declaration of Conformity
|User Manual
|M-Series leaflet
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Whether it's on the boardroom table, the stage or in the studio, Audio-Technica products are trusted time and again by industry professionals looking for reliable, lovingly developed audio products for all budgets.
It's Audio-Technica's commitment to innovation, customer service and meticulous design that ensure professionals turn to us to provide solutions in conferencing, houses of worship, broadcasting, live sound, recording studios and beyond.
For over 50 years Audio-Technica has worked alongside leading figures in sports and music broadcast to develop and hone a range of products that deliver on the highest level.
Audio-Technica have developed and delivered products to power the Grammys, World Cup, Super Bowl, Commonwealth Games as well as every Summer and Winter Games from Atlanta 1996 to Sochi 2014.
Founded in 1962 by Hideo Matsushita, Audio-Technica positioned itself immediately as a leader in the manufacture and design of innovative audio products.
Its expertise in innovation quickly spread to various new fields and led to the development of tone arms, microphones and headphones. Audio-Technica soon became a benchmark in those fields. Making history.
A self-made man and audiophile, Hidéo Matsushita was the former Director of the Tokyo Museum of Modern Art. It all started in his workshop, with the hand crafting of stereo cartridges. 50 years later, Audio-Technica has become a global leader in audio innovation.
Humility, passion, creativity and expertise in sound are the core values behind Audio-Technica's legacy, greatly inspired by its founder - whose imprint on the company's philosophy is still felt today.
Audio-Technica's passion for listening evolved in the 70's, when it started designing headphones, building upon a legacy in innovation, meticulous engineering and artistic design.
Today, Audio-Technica's audio products have become globally synonymous with consistently high sonic performance paired with impeccable build construction and artistic design.
All Audio-Technica products come with a two year warranty as standard meaning you can enjoy your product safe in the knowledge that you're covered.
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Ygrene (Y-Green) Energy Fund has recently signed on with the city of Sacramento, California, although they are in about a half-dozen cities nationwide. A city enters into a contract with Ygrene and the company gets paid back over a period of time (approximately 20 years) in exchange for their expertise and help making buildings energy efficient.
The reason why we should be thinking about companies like this is because the city has so many old buildings. This is a way to avoid what most building owners dread – the upfront cost of converting to new energy.
If the owner pays a company back through property taxes over time, it may be worth thinking about. Companies like Ygrene use local contractors for a lot of the hardware and provide training for communities to sustain the program. The best part might be that this is a private-sector solution.
Mayor Michael Bloomberg has expressed interest in alternative energy for New York's buildings, even suggesting wind technology on the roofs of large buildings. Well, some people discount how unbelievably heavy those windmills really are. They are best planted on the ground.
But solar panels on roofs and efficient water filtration with biofuel-petroleum blends are a way to drastically reduce greenhouse gases, and it saves money in the long run - approximately $48,000 a year on the West Coast.
In order for a company like Ygrene to wait out a 20-year period in order to be fully reimbursed, they must be coming in with serious seed money of their own. That's great if that is the case, because there is no way that owners of apartment buildings are going to be able to foot the bill for green energy upfront.
Alternative energy programs are best when they are by and large set in the private sector. Ideas like Cap and Trade (although unpopular to some) or Ygrene are at least on the right track, offering private-sector solutions to environmental problems. Ygrene understands green energy, and this means that there does not need to be another government agency getting involved.
David Wright and the WBC
David Wright is undoubtedly a fan favorite in New York - all baseball fans like him as a player. He showed how dynamic he can be when he has protection in a lineup when he played in the World Baseball Classic, a truly unnecessary tournament.
Wright is already one of the best Mets of all time. He signed on to stay with this troubled organization when he could have gone elsewhere, doing what very few other players would do (think Tony Gwynn).
What Wright is headed for, however, is the unfortunate experience of being a great player on a team that has not built around him. He is experiencing what Don Mattingly went through with all of those long meaningless seasons with the Yankees.
Wright is the main reason to go to Citi Field. The Mets have to build around him. If the Mets get good when he is in his last year or two, it will be a disservice. They need to put a lineup behind him so he gets good pitches to hit.
If the WBC showed us one thing it is that Wright can be doing so much more for the Mets if they allow him.


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My my my, it has been a while since I last wrote. In fact the last time I put a real blog up (besides the Konan Uni links and Final Fantasy XIII Japanese review that is), I was talking about the sudden snow that was thrown down on our unsuspecting heads up here in Leeds. Well a few things have changed since then, the month being just one of them.
Let's start with the easy one, exams. Well ok not quite that easy, in fact after every exam I left the room feeling I'd been completely destroyed in the head. Some exams, particularly my Japanese History exam, left me with that nagging feeling of self-doubt where I knew that I had either done fantastically well or scored worse than a celibate prostitute. Others, such as the Japanese listening exam, just smacked me in the face with a sense of failure so hard that even the worst posts on Failblog couldn't even compare, though as a bit of a cheer-up plan, one of my Japanese buddies held a Nabe party as his place. I'll talk about results shortly.
We did have some sad times aswell, as one of our teachers that had been with us since our first year was heading back to his hometown of Sendai. He'd been studying in Leeds as a postgraduate student, but was also teaching us. I remember his early lessons back in first year, and by that I mean early in the morning aswell. Using the Minna No Nihongo 1 Shokyu T25 (Minna No Nihongo 1 Series) book, which I still have and use (though now I use it a lot better than when we first began), we would go through various texts and discuss them. After starting again from the 8.5 months in Japan we were his students once more for another semester, but alas that time came to an end also. One student thought it would be a good idea to make him a scrap book, so a good few of us all pitched in. The picture on the right is one of the things I made. It's (meant to be) the Leeds Uni Parkinson Building with a smily face. The text is actually a (very bad) play on words. "39" can be read as san kyuu (lit. three nine) which can also mean "thank you" (in both Japanese and English, give it a go).
Here in Leeds, I tend to drink a lot of orange juice. It's not because I'm gunning to be particularly healthy, but mainly because our tap water tastes like a brick, and old council house brick that someone's pissed on after getting drunk on a night out … probably. Either way it tastes horrible. Normally I'd treck into town and get two litres of OJ from Morrisons every couple of days, which to be fair isn't the most convenient method of staying hydrated. This soon changed after a cheeky phone conversation with my sister where she jokingly recommended I order a lot of it online and have sent via home delivery. Normally this would be done for a full grocery shop, so I sure did feel like a twat when I decided to call her bluff and ordered 59 litres of the stuff from Sainsburys, earning a few Nectar Points. When they arrived, along with a few carrots, chocolate bars and a Toblerone that I'd also ordered, the delivery man couldn't believe what I said when I explained why I bought so much juice. He, and the other guys at the depot, apparently, thought I'd bought it all to try and sell on. That night I had the arduous task of working out where I was going to store it all, before rediscovering my tetris skills and slotting them in my wardrobe.
A couple of weeks back, we celebrated a friends birthday by doing an Otley Run. The Otley Run is basically a pub crawl typically done by Leeds students, beginning in Headlingley and finishing pretty much in town, and (though optional) fancy dress is normally worn. It's the kind of pub crawl that covers such a hefty distance and number of pubs that it takes a whole day, presuming you can survive until the end that is. Facebook photographs have confirmed that I did make it the whole way, though memories are few and far between. Anyway, no one's come back to me saying I did something I shouldn't have (that I didn't already know ^_~), so I'll say it was a definate victory.
Last week was the return of LURPS, the Leeds University Rock Paper Scissors society. We had a tournament in the Old Bar and even had a guest player all the way from New Zealand. Details can be found on the LURPS website (photos coming soon).
We've just finished week 4 of teaching, and that does mean our exam results have been made available. I'm glad to say that I haven't failed anything yet, though some results were bloody close. It's also become apparent that I am much better at Japanese History in essay form rather than exam, as the exam itself severely hurt my overall mark.
Japanese Written – 53 – To be honest I'm generally happy with this, I'd have much rather got a higher score, and my practice exam clearly showed I am capable of better, but as far as written exams in Japanese go, this was a good result for me.
Japanese Listening – 46 – After the exam there were a lot of complaints about it being too difficult for our level, but to be frank I think in most cases it's down to students not getting enough listening practice. Some students got scores upto and including 86 (out of 90), so trying to argue it's beyond our level is pointless. In my case, I was just naff.
Critical Approach to East Asian Studies – 60 – A module that confused me throughout, and eventually turned out to be my highest scorer. 100% essay based, I was complemented on my bibliography (something I was worried about to be honest), but it was my spelling that let me down. I've not gone back over the essay yet, so I'll take the markers word for it.
Organisation Management and Economics in Japan – 48 – No excuses here, 100% exam based, and I was shit.
Modern Japanese History – 50 – 50% exam and 50% essay. If only this one was 100% essay, seriously! With an overall score of 50, I scored 64 on the essay (the best mark I've ever got for an essay in my department), which means that I must have scored a pitiful 36 on the exam (40 is the pass mark by the way).
I also had the result for the Japanese Language Proficency Test which I sat in December. I knew all along I'd failed, but having the confirmation has finally put my mind at rest (but DAMN! 141 out of 400, that's shit!).
So let's end on a bit of good news eh. Think back to September, when I opened the auditions for Learn With Anna. Well the first bit of good news is that the animation is done, online and ready for you to view and enjoy. You can watch it at the LSTV website, or on Newgrounds (please vote 5 ^_~). The second bit of good news is that it's been nominated for a NaSTA Award (National Student Television Association Award) in the animation category. Presuming no other student TV stations submit anything into this new category, then we'd get a victory by default, otherwise I'm not really holding up much hope for silverware.
Well, that's me pretty much caught up. It's taken a good three hours to jot this down, so if you've actually sat here and read all this then here's a little reward in the shape of a very cute snowball fight.


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Orange County Register Putting Subscribers First
By: Nu Yang
Southern California newspaper publisher adds reporters and pages as part of 'subscriber first' strategy.
When Aaron Kushner was named publisher of The Orange County Register in Santa Ana, Calif., this past summer, he introduced a "subscriber-first" strategy, which he said is devoted to finding ways to "deliver more value to (his) subscribers."
In July 2012, 2100 Trust, Kushner's investment group, acquired Freedom Communications, Inc., the Register's parent company. 2100 Trust president Eric Spitz also serves as co-owner and president of Freedom.
While many publishers struggle through financial difficulty by reducing their workforce or print schedules, Kushner has done the opposite. Since taking the reins at the Register, he has hired several new journalists, including investigative reporters, columnists, and a restaurant critic.
In addition, the Register introduced a new page called Focus as a daily supplement to its news section. According to the Register, Focus provides a comprehensive view of state, national, and international news and provides original reporting, graphics, timelines, charts, photos, and data, while also highlighting the distinct connections to Orange County. The Register also added a new standalone business section with daily themes and in-depth reporting about the Orange County business community.
Kushner said the additions were all made with subscribers in mind. "All of our subscribers are passionate, and they want to be engaged," he said. "So we are giving them more."
The strategy of "more" carries over to the Register's 25 community newspapers. In late November, the papers relaunched with three times more content, a new broadsheet size, and redesigned elements.
Between Thanksgiving and the first week of December 2012, the Register also rolled out a new program Kushner called his biggest investment yet. More than 124,000 seven-day subscribers received $100 gift checks designated to support local nonprofit charities. Once used, the checks are mailed back to the Register and redeemed by the charity to use toward advertising in Register products. Kushner said the goal is to help nonprofits grow and allow subscribers to tangibly support their community by "creating a virtuous cycle."
"It's why I bought these newspapers in the first place," Kushner said. "Newspapers really matter. They're the fabric of a community."
Kushner said his vision hasn't changed since he became publisher. "We believe this is a great community, and at the Register, we're committed to delivering on that potential."
As for the debate between print and digital, Kushner said, "There has certainly been no shortage of people that care about newspapers. There may be other strategies that work, but our focus is not on the medium; it's on the subscribers."


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It has been a while since I've enjoyed an awards red carpet, but on Sunday night the very best in TV donned some gorgeous gowns for the Primetime Emmy Awards in Los Angeles. Normally the TV Emmys are a little hit and miss, but this year it seems everyone really upped their game and I fell in love with a lot of looks – from the sophisticated ice-blue J.Mendel that Zooey Deschanel wore to the romantic Marchesa gown that Kerry Washington stunned in.
Trying to decide on my favourite look was hard, these seven looks were easily my favourites, but for me the two minimal-yet-exquisite looks – the sleek and glamorous Calvin Klein dress that Rose Byrne went for and the vibrant statement Ralph Lauren gown worn by Allison Williams were miles ahead of the rest. Normally I would got for dramatic, verging on the side of OTT and usually of the princess variety, but I was blown away by how perfect these two looks were.
If I had to choose between the two, and it is hard, I think I would go with Allison Williams, her strapless corset Ralph Lauren just looked incredible on TV – the bold colour teamed with the minimal structure to the shape of the gown worked perfectly. But it was her gorgeous tousled, wavy hair and flawless face, and those Fred Leighton gold bracelets that narrowly put her head of Rose.
Rose was a very close second though in this custom petal silk crepe Calvin Klein Collection top and skirt – she looks smoulderingly hot in this sexy two-piece. I love how simple and streamlined this look is while being so on trend with the crop top. My favourite bit of this look is the criss-cross detailing as well as the colour it is divine.
Like with Allison, Rose also finishes her look with gorgeous hair and make-up as well as great accessories, I love her silver Jimmy Choo 'tube' clutch and her Tiffany & Co earrings.
From minimal chic to two very different white looks, both gorgeous and both looked spectacular on the red carpet. First up we have Scandal actress Kerry Washington wearing a romantic Marchesa gown from the labels spring/summer 2014 collection.
Kerry's was the closest to a princess dress and I adore the floral appliqués, the ribbon bodice and the tulle train – she looked incredible and it worked with her same colour Edie Larker clutch and delicate jewels by Fred Leighton.
At the other end of the all-white scale we have Kate Mara in a graphic lace embroidered J.Mendel gown featuring a silk crepe asymmetrical wrap skirt. I love the sex appeal of this dress with the peek-a-boo mesh-like lace and the super high thigh-high split. I also have to give her credit for the over-styling that totally paid off with the white-edged clear platform heels and white manicure – simply gorgeous.
Next up we have January Jones, who gave me the biggest surprise, no sexy split, no edgy look, just a gorgeous romantic dress. Custom-made for her by Givenchy, this dusky pink strapless dress really stood out on the red carpet because of the intricate detailing of the floral lace skirt and her flawless make-up.
Another elegant look came from New Girl star Zooey Deschanel wearing an ice-blue J. Mendel column gown from the Resort 2014 collection featuring asymmetrical folded detail at the waist and thigh-high side slit. This is a sophisticated look that looked stunning on her and was perfectly styled with silver accessories – I really love her sequinned Edie Parker clutch.
My final spot in my seven best dressed is for Downton Abbey actress Michelle Dockery who was dressed for grabbing the headlines in this striking two-tone red Prada halter-style gown with its high-low hem at the front and cute bow detailing at the bow.
With a raised hemline at the front the heels are very important and these double-strap beauties also by Prada are perfect – delicate and glamorous. I also love her red jewelled clutch.
I think out of the seven looks this might be the one that splits opinion.
I know I said my seven best dressed, but there was something about Claire Danes' ethereal Giorgio Armani Privè gown that I just couldn't leave out. The nude flare gown looked gorgeous on TV, the tulle bodice embroidered with sequins and the lace skirt really shined, however all the pictures don't do it justice. But one thing I can't love is her faux-bob and vibrant lippy – that comes across whatever the medium!!!
So who gets your best dressed from this year's Primetime Emmy Awards?


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Video/Imaging Fixed-Point Digital Signal Processor
Packaging information
|Package | Pins
|Operating temperature range (°C)
|Package qty | Carrier:
- High-Performance Digital Media Processor (TMS320DM642)
- 2-, 1.67-, 1.39-ns Instruction Cycle Time
- 500-, 600-, 720-MHz Clock Rate
- Eight 32-Bit Instructions/Cycle
- Fully Software-Compatible With C64x™
- Eight Highly Independent Functional Units With VelociTI.2™ Extensions:
- Six ALUs (32-/40-Bit), Each Supports Single 32-Bit, Dual 16-Bit, or Quad 8-Bit Arithmetic per Clock Cycle
- Two Multipliers Support Four 16 x 16-Bit Multiplies (32-Bit Results) per Clock Cycle or Eight 8 x 8-Bit Multiplies (16-Bit Results) per Clock Cycle
- Byte-Addressable (8-/16-/32-/64-Bit Data)
- 8-Bit Overflow Protection
- Bit-Field Extract, Set, Clear
- Normalization, Saturation, Bit-Counting
- VelociTI.2™ Increased Orthogonality
- 128K-Bit (16K-Byte) L1P Program Cache (Direct Mapped)
- 128K-Bit (16K-Byte) L1D Data Cache (2-Way Set-Associative)
- 2M-Bit (256K-Byte) L2 Unified Mapped RAM/Cache (Flexible RAM/Cache Allocation)
- Glueless Interface to Asynchronous Memories (SRAM and EPROM) and Synchronous Memories (SDRAM, SBSRAM, ZBT SRAM, and FIFO)
- 1024M-Byte Total Addressable External Memory Space
- IEEE 802.3 Compliant
- Media Independent Interface (MII)
- 8 Independent Transmit (TX) Channels and 1 Receive (RX) Channel
- Providing a Glueless I/F to Common Video Decoder and Encoder Devices
- Supports Multiple Resolutions and Video Standards
- Supports Audio/Video Synchronization
- Eight Serial Data Pins
- Wide Variety of I2S and Similar Bit Stream Format
- Integrated Digital Audio I/F Transmitter Supports S/PDIF, IEC60958-1, AES-3, CP-430 Formats
C64x, VelociTI.2, VelociTI, and TMS320C64x are trademarks of Texas Instruments.
All trademarks are the property of their respective owners.
TMS320C6000, and C6000 are trademarks of Texas Instruments.
Windows is a registered trademark of the Microsoft Corporation.
The TMS320C64x™ DSPs (including the TMS320DM642 device) are the highest-performance fixed-point DSP generation in the TMS320C6000™ DSP platform. The TMS320DM642 (DM642) device is based on the second-generation high-performance, advanced VelociTI™ very-long-instruction-word (VLIW) architecture (VelociTI.2™) developed by Texas Instruments (TI), making these DSPs an excellent choice for digital media applications. The C64x™ is a code-compatible member of the C6000™ DSP platform.
With performance of up to 5760 million instructions per second (MIPS) at a clock rate of 720 MHz, the DM642 device offers cost-effective solutions to high-performance DSP programming challenges. The DM642 DSP possesses the operational flexibility of high-speed controllers and the numerical capability of array processors. The C64x™ DSP core processor has 64 general-purpose registers of 32-bit word length and eight highly independent functional units-two multipliers for a 32-bit result and six arithmetic logic units (ALUs)- with VelociTI.2™ extensions. The VelociTI.2™ extensions in the eight functional units include new instructions to accelerate the performance in video and imaging applications and extend the parallelism of the VelociTI™ architecture. The DM642 can produce four 16-bit multiply-accumulates (MACs) per cycle for a total of 2880 million MACs per second (MMACS), or eight 8-bit MACs per cycle for a total of 5760 MMACS. The DM642 DSP also has application-specific hardware logic, on-chip memory, and additional on-chip peripherals similar to the other C6000™ DSP platform devices.
The DM642 uses a two-level cache-based architecture and has a powerful and diverse set of peripherals. The Level 1 program cache (L1P) is a 128-Kbit direct mapped cache and the Level 1 data cache (L1D) is a 128-Kbit 2-way set-associative cache. The Level 2 memory/cache (L2) consists of an 2-Mbit memory space that is shared between program and data space. L2 memory can be configured as mapped memory, cache, or combinations of the two. The peripheral set includes: three configurable video ports; a 10/100 Mb/s Ethernet MAC (EMAC); a management data input/output (MDIO) module; a VCXO interpolated control port (VIC); one multichannel buffered audio serial port (McASP0); an inter-integrated circuit (I2C) Bus module; two multichannel buffered serial ports (McBSPs); three 32-bit general-purpose timers; a user-configurable 16-bit or 32-bit host-port interface (HPI16/HPI32); a peripheral component interconnect (PCI); a 16-pin general-purpose input/output port (GP0) with programmable interrupt/event generation modes; and a 64-bit glueless external memory interface (EMIFA), which is capable of interfacing to synchronous and asynchronous memories and peripherals.
The DM642 device has three configurable video port peripherals (VP0, VP1, and VP2). These video port peripherals provide a glueless interface to common video decoder and encoder devices. The DM642 video port peripherals support multiple resolutions and video standards (e. g., CCIR601, ITU-BT.656, BT.1120, SMPTE 125M, 260M, 274M, and 296M).
These three video port peripherals are configurable and can support either video capture and/or video display modes. Each video port consists of two channels - A and B with a 5120-byte capture/display buffer that is splittable between the two channels.
For more details on the Video Port peripherals, see the TMS320C64x Video Port/VXCO Interpolated Control (VIC) Port Reference Guide (literature number SPRU629).
The McASP0 port supports one transmit and one receive clock zone, with eight serial data pins which can be individually allocated to any of the two zones. The serial port supports time-division multiplexing on each pin from 2 to 32 time slots. The DM642 has sufficient bandwidth to support all 8 serial data pins transmitting a 192-kHz stereo signal. Serial data in each zone may be transmitted and received on multiple serial data pins simultaneously and formatted in a multitude of variations on the Philips Inter-IC Sound (I2S) format.
In addition, the McASP0 transmitter may be programmed to output multiple S/PDIF, IEC60958, AES-3, CP-430 encoded data channels simultaneously, with a single RAM containing the full implementation of user data and channel status fields.
McASP0 also provides extensive error-checking and recovery features, such as the bad clock detection circuit for each high-frequency master clock which verifies that the master clock is within a programmed frequency range.
The VXCO interpolated control port (VIC) provides digital-to-analog conversion with resolution from 9-bits to up to 16-bits. The output of the VIC is a single bit interpolated D/A output. For more details on the VIC port, see the TMS320C64x Video Port/VXCO Interpolated Control (VIC) Port Reference Guide (literature number SPRU629).
The ethernet media access controller (EMAC) provides an efficient interface between the DM642 DSP core processor and the network. The DM642 EMAC support both 10Base-T and 100Base-TX, or 10 Mbits/second (Mbps) and 100 Mbps in either half- or full-duplex, with hardware flow control and quality of service (QOS) support. The DM642 EMAC makes use of a custom interface to the DSP core that allows efficient data transmission and reception. For more details on the EMAC, see the TMS320C6000 DSP Ethernet Media Access Controller (EMAC) / Management Data Input/Output (MDIO) Module Reference Guide (literature number SPRU628).
The management data input/output (MDIO) module continuously polls all 32 MDIO addresses in order to enumerate all PHY devices in the system. Once a PHY candidate has been selected by the DSP, the MDIO module transparently monitors its link state by reading the PHY status register. Link change events are stored in the MDIO module and can optionally interrupt the DSP, allowing the DSP to poll the link status of the device without continuously performing costly MDIO accesses. For more details on the MDIO, see the TMS320C6000 DSP Ethernet Media Access Controller (EMAC) / Management Data Input/Output (MDIO) Module Reference Guide (literature number SPRU628).
The I2C0 port on the TMS320DM642 allows the DSP to easily control peripheral devices, boot from a serial EEPROM, and communicate with a host processor. In addition, the standard multichannel buffered serial port (McBSP) may be used to communicate with serial peripheral interface (SPI) mode peripheral devices.