text:
Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers e.g Music."[1] Initially, Branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot iron stamp, and was subsequently used in business, marketing and advertising. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company.
A brand is often the most valuable asset of a Corporation. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value.
The word "brand" is often used as a metonym, referring to the company that is strongly identified with a brand.
Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.
History [edit]
Marketing |
Key concepts |
Promotional contents |
Promotional media |
The word "brand" is derived from the Old Norse brandr meaning "to burn." It refers to the practice of producers burning their mark (or brand) onto their products.[2]
The oldest generic brand, which is in continuous use in India since the Vedic period (ca. 1100 B.C.E to 500 B.C.E), is known as 'Chyawanprash', an herbal paste consumed for its purported health benefits and attributed to a revered rishi (or seer) named Chyawan.[3] This brand was developed at Dhosi Hill, an extinct volcano in northern India.
The Italians were among the first to use brands, in the form of watermarks on paper in the 1200s.[4] Blind Stamps, hallmarks and silver maker's marks are all types of brand.
Although connected with the history of trademarks[5] and including earlier examples which could be deemed "protobrands" (such as the marketing puns of the "Vesuvinum" wine jars found at Pompeii),[6] brands in the field of mass-marketing originated in the 19th century with the advent of packaged goods. Industrialization moved the production of many household items, such as soap, from local communities to centralized factories. When shipping their items, the factories would literally brand their logo or insignia on the barrels used, extending the meaning of "brand" to that of trademark.
Bass & Company, the British brewery, claims their red triangle brand was the world's first trademark. Lyle's Golden Syrup makes a similar claim, having been named as Britain's oldest brand, with its green and gold packaging having remained almost unchanged since 1885. Another example comes from Antiche Fornaci Giorgi in Italy, whose bricks are stamped or carved with the same proto-logo since 1731, as found in Saint Peter's Basilica in Vatican City.
Cattle were branded long before this. The term "maverick," originally meaning an unbranded calf, comes from Texas rancher Samuel Augustus Maverick whose neglected cattle often got loose and were rounded up by his neighbors. The word spread among cowboys and came to be applied to unbranded calves found out wandering alone.[7] Even the signatures on paintings of famous artists like Leonardo da Vinci can be viewed as an early branding tool.
Factories established during the Industrial Revolution introduced mass-produced goods and needed to sell their products to a wider market, to customers previously familiar only with locally-produced goods. It quickly became apparent that a generic package of soap had difficulty competing with familiar, local products. The packaged goods manufacturers needed to convince the market that the public could place just as much trust in the non-local product. Pears Soap, Campbell soup, Coca-Cola, Juicy Fruit gum, Aunt Jemima, and Quaker Oats were among the first products to be 'branded', in an effort to increase the consumer's familiarity with their products. Many brands of that era, such as Uncle Ben's rice and Kellogg's breakfast cereal furnish illustrations of the problem.
Around 1900, James Walter Thompson published a house ad explaining trademark advertising. This was an early commercial explanation of what we now know as branding. Companies soon adopted slogans, mascots, and jingles that began to appear on radio and early television. By the 1940s,[8] manufacturers began to recognize the way in which consumers were developing relationships with their brands in a social/psychological/anthropological sense.
From there, manufacturers quickly learned to build their brand's identity and personality (see brand identity and brand personality), such as youthfulness, fun or luxury. This began the practice we now know as "branding" today, where the consumers buy "the brand" instead of the product. This trend continued to the 1980s, and is now quantified in concepts such as brand value and brand equity. Naomi Klein has described this development as "brand equity mania".[9] In 1988, for example, Philip Morris purchased Kraft for six times what the company was worth on paper; it was felt that what they really purchased was its brand name.
Marlboro Friday: April 2, 1993 - marked by some as the death of the brand[9] - the day Philip Morris declared that they were cutting the price of Marlboro cigarettes by 20% in order to compete with bargain cigarettes. Marlboro cigarettes were noted at the time for their heavy advertising campaigns and well-nuanced brand image. In response to the announcement Wall street stocks nose-dived[9] for a large number of branded companies: Heinz, Coca Cola, Quaker Oats, PepsiCo, Tide, Lysol. Many thought the event signalled the beginning of a trend towards "brand blindness" (Klein 13), questioning the power of "brand value."
Concepts [edit]
Proper branding can result in higher sales of not only one product, but on other products associated with that brand. For example, if a customer loves Pillsbury biscuits and trusts the brand, he or she is more likely to try other products offered by the company such as chocolate chip cookies. Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors etc.
Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand, of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The brand experience is a brand's action perceived by a person. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people, consisting of all the information and expectations associated with a product, service or the company(ies) providing them.
People engaged in branding seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique. A brand is therefore one of the most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace. The art of creating and maintaining a brand is called brand management. Orientation of the whole organization towards its brand is called brand orientation. The brand orientation is developed in responsiveness to market intelligence.
Careful brand management seeks to make the product or services relevant to the target audience. Brands should be seen as more than the difference between the actual cost of a product and its selling price - they represent the sum of all valuable qualities of a product to the consumer.
A brand which is widely known in the marketplace acquires brand recognition. When brand recognition builds up to a point where a brand enjoys a critical mass of positive sentiment in the marketplace, it is said to have achieved brand franchise. Brand recognition is most successful when people can state a brand without being explicitly exposed to the company's name, but rather through visual signifiers like logos, slogans, and colors.[10] For example, Disney has been successful at branding with their particular script font (originally created for Walt Disney's "signature" logo), which it used in the logo for go.com.
Consumers may look on branding as an aspect of products or services, as it often serves to denote a certain attractive quality or characteristic (see also brand promise). From the perspective of brand owners, branded products or services also command higher prices. Where two products resemble each other, but one of the products has no associated branding (such as a generic, store-branded product), people may often select the more expensive branded product on the basis of the quality of the brand or the reputation of the brand owner.
Brand awareness [edit]
Brand awareness refers to customers' ability to recall and recognize the brand under different conditions and link to the brand name, logo, jingles and so on to certain associations in memory. It consists of both brand recognition and brand recall. It helps the customers to understand to which product or service category the particular brand belongs and what products and services are sold under the brand name. It also ensures that customers know which of their needs are satisfied by the brand through its products (Keller). Brand awareness is of critical importance since customers will not consider your brand if they are not aware of it.[11]
There are various levels of brand awareness that require different levels and combinations of brand recognition and recall. Top-of-Mind is the goal of most companies. Top-of-mind awareness occurs when your brand is what pops into a consumers mind when asked to name brands in a product category. For example, when someone is asked to name a type of facial tissue, the common answer is "Kleenex," which is a top-of-mind brand. Aided Awareness occurs when a consumer is shown or reads a list of brands, and expresses familiarity with your brand only after they hear or see it as a type of memory aide. Strategic Awareness occurs when your brand is not only top-of-mind to consumers, but also has distinctive qualities that stick out to consumers as making it better than the other brands in your market. The distinctions that set your product apart from the competition is also known as the Unique Selling Point or USP. Marketing mix modeling can help marketing leaders optimize how they spend marketing monies to maximize the impact on Brand Awareness or sales effects. Managing brands for value creation will often involve applying marketing mix modeling techniques in conjunction with brand valuation.
Brand elements [edit]
Brands typically are made up of various elements, such as:[12]
- Name: The word or words used to identify a company, product, service, or concept.
- Logo: The visual trademark that identifies the brand.
- Tagline or Catchphrase: "The Quicker Picker Upper" is associated with Bounty paper towels. "Can you hear me now" is an important part of the Verizon brand.
- Graphics: The dynamic ribbon is a trademarked part of Coca-Cola's brand.
- Shapes: The distinctive shapes of the Coca-Cola bottle and of the Volkswagen Beetle are trademarked elements of those brands.
- Colors: Owens-Corning is the only brand of fiberglass insulation that can be pink.
- Sounds: A unique tune or set of notes can denote a brand. NBC's chimes are a famous example.
- Scents: The rose-jasmine-musk scent of Chanel No. 5 is trademarked.
- Tastes: Kentucky Fried Chicken has trademarked its special recipe of eleven herbs and spices for fried chicken.
- Movements: Lamborghini has trademarked the upward motion of its car doors.
- Customer relationship management
Global brand variables [edit]
Brand name [edit]
The brand name is quite often used interchangeably with "brand", although it is more correctly used to specifically denote written or spoken linguistic elements of any product. In this context a "brand name" constitutes a type of trademark, if the brand name exclusively identifies the brand owner as the commercial source of products or services. A brand owner may seek to protect proprietary rights in relation to a brand name through trademark registration and such trademarks are called "Registered Trademarks". Advertising spokespersons have also become part of some brands, for example: Mr. Whipple of Charmin toilet tissue and Tony the Tiger of Kellogg's Frosted Flakes. Putting a value on a brand by brand valuation or using marketing mix modeling techniques is distinct to valuing a trade mark.
Types of brand names [edit]
Brand names come in many styles.[13] A few include:
Initialism: A name made of initials such, as UPS or IBM
Descriptive: Names that describe a product benefit or function, such as Whole Foods or Airbus
Alliteration and rhyme: Names that are fun to say and stick in the mind, such as Reese's Pieces or Dunkin' Donuts
Evocative: Names that evoke a relevant vivid image, such as Amazon or Crest
Neologisms: Completely made-up words, such as Wii or Kodak
Foreign word: Adoption of a word from another language, such as Volvo or Samsung
Founders' names: Using the names of real people, (especially a founder's name), such as Hewlett-Packard, Dell or Disney
Geography: Many brands are named for regions and landmarks, such as Cisco and Fuji Film
Personification: Many brands take their names from myths, such as Nike; or from the minds of ad execs, such as Betty Crocker
The act of associating a product or service with a brand has become part of pop culture. Most products have some kind of brand identity, from common table salt to designer jeans. A brandnomer is a brand name that has colloquially become a generic term for a product or service, such as Band-Aid, Nylon, or Kleenex—which are often used to describe any brand of adhesive bandage; any type of hosiery; or any brand of facial tissue respectively. Xerox, for example, has become synonymous with the word "copy".
Brand identity [edit]
The outward expression of a brand – including its name, trademark, communications, and visual appearance – is brand identity.[14] Because the identity is assembled by the brand owner, it reflects how the owner wants the consumer to perceive the brand – and by extension the branded company, organization, product or service. This is in contrast to the brand image, which is a customer's mental picture of a brand.[14] The brand owner will seek to bridge the gap between the brand image and the brand identity.
Effective brand names build a connection between the brand personality as it is perceived by the target audience and the actual product/service. The brand name should be conceptually on target with the product/service (what the company stands for). Furthermore, the brand name should be on target with the brand demographic. Typically, sustainable brand names are easy to remember, transcend trends and have positive connotations. Brand identity is fundamental to consumer recognition and symbolizes the brand's differentiation from competitors.
Brand identity is what the owner wants to communicate to its potential consumers. However, over time, a product's brand identity may acquire (evolve), gaining new attributes from consumer perspective but not necessarily from the marketing communications an owner percolates to targeted consumers. Therefore, brand associations become handy to check the consumer's perception of the brand.[15]
Brand identity needs to focus on authentic qualities – real characteristics of the value and brand promise being provided and sustained by organizational and/or production characteristics.[16][17]
Visual brand identity [edit]
The recognition and perception of a brand is highly influenced by its visual presentation. A brand's visual identity is the overall look of its communications. Effective visual brand identity is achieved by the consistent use of particular visual elements to create distinction, such as specific fonts, colors, and graphic elements. At the core of every brand identity is a brand mark, or logo. In the United States, brand identity and logo design naturally grew out of the Modernist movement in the 1950s and greatly drew on the principles of that movement – simplicity (Mies van der Rohe's principle of "Less is more") and geometric abstraction. These principles can be observed in the work of the pioneers of the practice of visual brand identity design, such as Paul Rand, Chermayeff & Geismar and Saul Bass.
Color is a particularly important element of visual brand identity and color mapping provides an effective way of ensuring color contributes to differentiation in a visually cluttered marketplace (O'Connor, 2011).[18]
Brand trust [edit]
Brand trust is the intrinsic 'believability' that any entity evokes. In the commercial world, the intangible aspect of Brand trust impacts the behavior and performance of its business stakeholders in many intriguing ways. It creates the foundation of a strong brand connect with all stakeholders, converting simple awareness to strong commitment. This, in turn, metamorphoses normal people who have an indirect or direct stake in the organization into devoted ambassadors, leading to concomitant advantages like easier acceptability of brand extensions, perception of premium, and acceptance of temporary quality deficiencies.
The Brand Trust Report is a syndicated primary research that has elaborated on this metric of brand trust. It is a result of action, behavior, communication and attitude of an entity, with the most Trust results emerging from its action component. Action of the entity is most important in creating trust in all those audiences who directly engage with the brand, the primary experience carrying primary audiences. However, the tools of communications play a vital role in the transferring the trust experience to audiences which have never experienced the brand, the all important secondary audience.
Brand parity [edit]
Brand parity is the perception of the customers that some brands are equivalent.[19] This means that shoppers will purchase within a group of accepted brands rather than choosing one specific brand. When brand parity is present, quality is often not a major concern because consumers believe that only minor quality differences exist.
Expanding role of brand [edit]
It was meant to make identifying and differentiating a product easier, while also providing the benefit of letting the name sell a second rate product. Over time, brands came to embrace a performance or benefit promise, for the product, certainly, but eventually also for the company behind the brand. Today, brand plays a much bigger role. Brands have been co-opted as powerful symbols in larger debates about economics, social issues, and politics. The power of brands to communicate a complex message quickly and with emotional impact and the ability of brands to attract media attention, make them ideal tools in the hands of activists.[20] Cultural conflict over a brand's meaning have also been shown to influence the diffusion of an innovation.[21]
Branding strategies [edit]
Company name [edit]
Often, especially in the industrial sector, it is just the company's name which is promoted (leading to[citation needed] one of the most powerful statements of branding: saying just before the company's downgrading, "No one ever got fired for buying IBM"). This approach has not worked as well for General Motors, which recently overhauled how its corporate brand relates to the product brands.[22] Exactly how the company name relates to product and services names is known as brand architecture. Decisions about company names and product names and their relationship depends on more than a dozen strategic considerations.[23]
In this case a strong brand name (or company name) is made the vehicle for a range of products (for example, Mercedes-Benz or Black & Decker) or a range of subsidiary brands (such as Cadbury Dairy Milk, Cadbury Flake or Cadbury Fingers in the UK).
Individual branding [edit]
Each brand has a separate name (such as Seven-Up, Kool-Aid or Nivea Sun (Beiersdorf)), which may compete against other brands from the same company (for example, Persil, Omo, Surf and Lynx are all owned by Unilever).
Attitude branding and iconic brands [edit]
Attitude branding is the choice to represent a larger feeling, which is not necessarily connected with the product or consumption of the product at all. Marketing labeled as attitude branding include that of Nike, Starbucks, The Body Shop, Safeway, and Apple Inc.. In the 2000 book No Logo,[9] Naomi Klein describes attitude branding as a "fetish strategy".
"A great brand raises the bar -- it adds a greater sense of purpose to the experience, whether it's the challenge to do your best in sports and fitness, or the affirmation that the cup of coffee you're drinking really matters." - Howard Schultz (president, CEO, and chairman of Starbucks)
Iconic brands are defined as having aspects that contribute to consumer's self-expression and personal identity. Brands whose value to consumers comes primarily from having identity value are said to be "identity brands". Some of these brands have such a strong identity that they become more or less cultural icons which makes them "iconic brands". Examples are: Apple, Nike and Harley Davidson. Many iconic brands include almost ritual-like behaviour in purchasing or consuming the products.
There are four key elements to creating iconic brands (Holt 2004):
- "Necessary conditions" - The performance of the product must at least be acceptable, preferably with a reputation of having good quality.
- "Myth-making" - A meaningful storytelling fabricated by cultural insiders. These must be seen as legitimate and respected by consumers for stories to be accepted.
- "Cultural contradictions" - Some kind of mismatch between prevailing ideology and emergent undercurrents in society. In other words a difference with the way consumers are and how they wish they were.
- "The cultural brand management process" - Actively engaging in the myth-making process in making sure the brand maintains its position as an icon.
"No-brand" branding [edit]
Recently a number of companies have successfully pursued "no-brand" strategies by creating packaging that imitates generic brand simplicity. Examples include the Japanese company Muji, which means "No label" in English (from 無印良品 – "Mujirushi Ryohin" – literally, "No brand quality goods"), and the Florida company No-Ad Sunscreen. Although there is a distinct Muji brand, Muji products are not branded. This no-brand strategy means that little is spent on advertisement or classical marketing and Muji's success is attributed to the word-of-mouth, a simple shopping experience and the anti-brand movement.[24][25][26] "No brand" branding may be construed as a type of branding as the product is made conspicuous through the absence of a brand name. "Tapa Amarilla" or "Yellow Cap" in Venezuela during the 1980s is another good example of no-brand strategy. It was simply recognized by the color of the cap of this cleaning products company.
Derived brands [edit]
In this case the supplier of a key component, used by a number of suppliers of the end-product, may wish to guarantee its own position by promoting that component as a brand in its own right. The most frequently quoted example is Intel, which positions itself in the PC market with the slogan (and sticker) "Intel Inside".
Brand extension and brand dilution [edit]
The existing strong brand name can be used as a vehicle for new or modified products; for example, many fashion and designer companies extended brands into fragrances, shoes and accessories, home textile, home decor, luggage, (sun-) glasses, furniture, hotels, etc.
Mars extended its brand to ice cream, Caterpillar to shoes and watches, Michelin to a restaurant guide, Adidas and Puma to personal hygiene. Dunlop extended its brand from tires to other rubber products such as shoes, golf balls, tennis racquets and adhesives. Frequently, the product is no different than what else is on the market, except a brand name marking.
There is a difference between brand extension and line extension. A line extension is when a current brand name is used to enter a new market segment in the existing product class, with new varieties or flavors or sizes. When Coca-Cola launched "Diet Coke" and "Cherry Coke" they stayed within the originating product category: non-alcoholic carbonated beverages. Procter & Gamble (P&G) did likewise extending its strong lines (such as Fairy Soap) into neighboring products (Fairy Liquid and Fairy Automatic) within the same category, dish washing detergents.
The risk of over-extension is brand dilution where the brand loses its brand associations with a market segment, product area, or quality, price or cachet.
Multi-brands [edit]
Alternatively, in a market that is fragmented amongst a number of brands a supplier can choose deliberately to launch totally new brands in apparent competition with its own existing strong brand (and often with identical product characteristics); simply to soak up some of the share of the market which will in any case go to minor brands. The rationale is that having 3 out of 12 brands in such a market will give a greater overall share than having 1 out of 10 (even if much of the share of these new brands is taken from the existing one). In its most extreme manifestation, a supplier pioneering a new market which it believes will be particularly attractive may choose immediately to launch a second brand in competition with its first, in order to pre-empt others entering the market. This strategy is widely known as Multi Brand Strategy.
Individual brand names naturally allow greater flexibility by permitting a variety of different products, of differing quality, to be sold without confusing the consumer's perception of what business the company is in or diluting higher quality products.
Once again, Procter & Gamble is a leading exponent of this philosophy, running as many as ten detergent brands in the US market. This also increases the total number of "facings" it receives on supermarket shelves. Sara Lee, on the other hand, uses it to keep the very different parts of the business separate — from Sara Lee cakes through Kiwi polishes to L'Eggs pantyhose. In the hotel business, Marriott uses the name Fairfield Inns for its budget chain (and Ramada uses Rodeway for its own cheaper hotels).
Cannibalization is a particular problem of a Multi Brand Strategy approach, in which the new brand takes business away from an established one which the organization also owns. This may be acceptable (indeed to be expected) if there is a net gain overall. Alternatively, it may be the price the organization is willing to pay for shifting its position in the market; the new product being one stage in this process.
Private labels [edit]
Private label brands, also called own brands, or store brands have become popular. Where the retailer has a particularly strong identity (such as Marks & Spencer in the UK clothing sector) this "own brand" may be able to compete against even the strongest brand leaders, and may outperform those products that are not otherwise strongly branded.
Individual and organizational brands [edit]
There are kinds of branding that treat individuals and organizations as the products to be branded. Personal branding treats persons and their careers as brands. The term is thought to have been first used in a 1997 article by Tom Peters.[27] Faith branding treats religious figures and organizations as brands. Religious media expert Phil Cooke has written that faith branding handles the question of how to express faith in a media-dominated culture.[28] Nation branding works with the perception and reputation of countries as brands.[29]
Crowd sourcing branding [edit]
These are brands that are created by the people for the business, which is opposite to the traditional method where the business create a brand. This type of method minimizes the risk of brand failure, since the people that might reject the brand in the traditional method are the ones who are participating in the branding process.
Nation branding (place branding and public diplomacy) [edit]
Nation branding is a field of theory and practice which aims to measure, build and manage the reputation of countries (closely related to place branding). Some approaches applied, such as an increasing importance on the symbolic value of products, have led countries to emphasise their distinctive characteristics. The branding and image of a nation-state "and the successful transference of this image to its exports - is just as important as what they actually produce and sell."
See also [edit]
- Brand ambassador
- Brand architecture
- Brand engagement
- Brand equity
- Brand evangelism
- Brand loyalty
- Brand valuation
- Green brands
- Visual brand language
References [edit]
- ^ American Marketing Association Dictionary. Retrieved 2011-06-29. The Marketing Accountability Standards Board (MASB) endorses this definition as part of its ongoing Common Language: Marketing Activities and Metrics Project.
- ^ 11.01.2006. "MarketingMagazine.co.uk". MarketingMagazine.co.uk. Retrieved 2013-04-29.
- ^ Sanskrit Epic Mahabharat,Van Parva,Page 3000,Shalok 15-22
- ^ Colapinto, John (3 October 2011). "Famous Names". The New Yorker. Retrieved 9 October 2011.
- ^ "(U.S.) Trademark History Timeline". Lib.utexas.edu. Retrieved 2013-04-29.
- ^ Jstor.org
- ^ http://www.jstor.org/stable/1495731
- ^ Mildred Pierce, Newmediagroup.co.uk
- ^ a b c d [page needed] Klein, Naomi (2000) No logo, Canada: Random House, ISBN 0-676-97282-9
- ^ "Brand Recognition Definition". Investopedia. 2013-04-19. Retrieved 2013-04-29.
- ^ Tan, Donald (2010). "Success Factors In Establishing Your Brand" Franchising and Licensing Association. Retrieved from http://www.flasingapore.org/info_branding.php
- ^ Robert Pearce. "Beyond Name and Logo: Other Elements of Your Brand « Merriam Associates, Inc. Brand Strategies". Merriamassociates.com. Retrieved 2013-04-29.
- ^ "MerriamAssociates.com". MerriamAssociates.com. 2012-11-15. Retrieved 2013-04-29.
- ^ a b Neumeier, Marty (2004), The Dictionary of Brand. ISBN 1-884081-06-1, pp.20
- ^ [1][dead link]
- ^ Diller S., Shedroff N., and Rhea D (2006) Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences. New Riders, Berkeley, CA,
- ^ Kunde, J., (2002) Unique Now... or Never: the Brand Is the Company Driver in the New Value Economy, Financial Times/Prentice Hall. London
- ^ O'Connor, Z. "Logo colour and differentiation: A new application of environmental colour mapping". Color Research & Application, 36 (1), p55-60. Also available from Colour & Design Research.
- ^ Paul S. Richardson, Alan S. Dick and Arun K. Jain "Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality", Journal of Marketing October 1994 pp. 28-36
- ^ Bianca (2010-12-10). "Wikileaks, Hacktivism and Brands as Political Symbols « Merriam Associates, Inc. Brand Strategies". Merriamassociates.com. Retrieved 2013-04-29.
- ^ Giesler, Markus (2012), "How Doppelgänger Brand Images Influence the Market Creation Process: Longitudinal Insights from the Rise of Botox Cosmetic," Journal of Marketing, November 2012.
- ^ "General Motors: A Reorganized Brand Architecture for a Reorganized Company « Merriam Associates, Inc. Brand Strategies". Merriamassociates.com. 2010-11-22. Retrieved 2013-04-29.
- ^ Nisha Roy (nisharoy) - Pearltrees. "Brand Architecture: Strategic Considerations « Merriam Associates, Inc. Brand Strategies". Merriamassociates.com. Retrieved 2013-04-29.
- ^ "Muji brand strategy, Muji branding, no name brand". VentureRepublic. Retrieved 2013-04-29.
- ^ Matt Heig, Brand Royalty: How the World's Top 100 Brands Thrive and Survive, pg.216
- ^ EMEASEE.com
- ^ Tom Peters (August 1997). "The brand Called You". Fast Company (10) (Mansueto Ventures LLC.). p. 83.
- ^ Cooke, Phil; Branding Faith: Why Some Churches and Nonprofits Impact Culture and Others Don't; Regal, 2008; ISBN 978-0-8307-4563-0
- ^ On "island branding" see, for example, Henry Johnson (2012), 'Genuine Jersey': Branding and Authenticity in a Small Island Culture. Island Studies Journal 7 (2): 235-258.
Bibliography [edit]
Wikimedia Commons has media related to: Brands |
- Birkin, Michael (1994). "Assessing Brand Value," in Brand Power. ISBN 0-8147-7965-4
- Fan, Y. (2002) "The National Image of Global Brands", Journal of Brand Management, 9:3, 180-192, available at Brunel.ac.uk
- Gregory, James (2003). Best of Branding. ISBN 0-07-140329-9
- Holt, DB (2004). "How Brands Become Icons: The Principles of Cultural Branding" Harvard University Press, Harvard MA
- Philip Kotler (2004). "Marketing Management", ISBN 81-7808-654-9
- Klein, Naomi (2000) No logo, Canada: Random House, ISBN 0-676-97282-9
- Kotler, Philip and Pfoertsch, Waldemar (2006). B2B Brand Management, ISBN 3-540-25360-2.
- Martins, Jose Souza (2000) The Emotional Nature of a Brand: Creating images to become world leaders. Brazil: Marts Plan Imagen Ltda.
- Miller & Muir (2004). The Business of Brands, ISBN 0-470-86259-9.
- Olins, Wally (2003). On Brand, London: Thames and Hudson, ISBN 0-500-51145-4.
- Schmidt, Klaus and Chris Ludlow (2002). Inclusive Branding: The Why and How of a Holistic approach to Brands. Basingstoke: Palgrave Macmillan, ISBN 0-333-98079-4
- Wernick, Andrew (1991). Promotional Culture: Advertising, Ideology and Symbolic Expression (Theory, Culture & Society S.), London: Sage Publications, ISBN 0-8039-8390-5
The Wikibook Marketing has a page on the topic of: Marketing |


text:
District staff recommended three options to the trustees including the elimination of all home-to-school transportation, saving $448,000 to $512,000; elimination of transportation for grades 7-12, saving $256,000; or enforcing the walking distance district-wide, saving $256,000.
"None of these are enhancements or improvements to the program," said Superintendent Gary Rutherford.
"They are all loss of services, and we're trying very hard to maintain fiscal solvency while meeting the essential need to get kids to schools and keep them safe at a time when it's difficult to do that."
The school district is required to provide home-to-school transportation for special education students.
"We have a very large gap to close and few places left to go," Rutherford said. "Home-to-school transportation is an area we're looking at, and many other districts have."
The trustees requested more information on the bus routes and walking distances for schools to help them make a decision.
"My opinion is if we're going to make some decision on what we're going to do with all these kids, I want to make sure we have very accurate information and I'm not sure we have that yet," said Wes Fifield, vice presidents of the board. "I'd like to understand why we have bus stops where we have them."
The trustees voted down a proposal to increase field trip transportation fees.
"I don't like the idea of increasing fees. Unfortunately what happens when we do that is it goes onto the students," Fifield said.
"What happens is the students who have more difficulty paying, it falls directly on them and makes it's more and more difficult for those students to participate in extracurricular activities."
The district has identified $7 million in needed cuts to the 2012-13 fiscal year budget.
The board has approved about $3.5 million in cuts so far.
"We're currently at the table working with our employee associations looking for other areas for reductions to close that gap," said Rutherford.
He said the gap could increase to $11 million should Gov. Jerry Brown's tax increase initiative not pass in November.
"If the ballot measure does not pass and if the Legislature does not come up with some other mechanism to close the gap, the governor built into his budget proposal trigger cuts of $441 per pupil, which adds another $4 million," Rutherford said.
The trustees are expected to adopt a budget and discuss cuts during a special meeting at 5 p.m. June 28 at the district office, 390 N. Euclid Ave.
Contact Sandra via email, by phone at 909-483-8555, or on Twitter @UplandNow.

subset: commoncrawl


text:
My husband and I have stayed at the Russell Young Farm Bed and Breakfast twice in the past year. Each time it has been excellent in every way. We've been visiting Mad River Valley (not far from Bristol) for years, and stayed at many places, including the famed Inn at the Round Barn Farm - and the Russell Young Farm... More
- Official Description (provided by the hotel):
- Located in the heart of central Vermont with stunning views of the Green Mountains, Russell Young Farm Bed and Breakfast offers guests luxury accommodations and lodging, breathtaking scenery, and an intimate, private setting. Start your morning with a stroll down our winding country road as fish splash in the half acre pond, birds sing from the canopy above, and an occasional fawn allows a fleeting glimpse as she passes though the tall ferns. Then return for a full country-gourmet breakfast in our gathering room where you will savor culinary delights made from the freshest local ingredients.Enjoy exploring all our area has to offer: Just a short drive away is the city of Burlington, brimming with restaurants, shops and frequent host to local cultural events. Twenty minutes North you'll reach the Mad River Glen ski area, and less than 30 minutes south you'll find Middlebury College, as well as numerous galleries, country stores and villages along the way. Montpelier, Warren, Waitsfield, and Waterbury are only a short drive away.Just steps from our door, you can engage in a variety of outdoor experiences from bird watching, to skiing, snow-shoeing, hiking, biking, and more from our central location. The Green Mountains, Mount Ellen, Sugarbush Village & Ski Resort, and Camel's Hump are also nearby. A visit to Russell Young Farm Bed and Breakfast is the ideal way to have a peaceful getaway while also enjoying all that Vermont has to offer. ... more less
- Reservation Options:
- TripAdvisor is proud to partner with Expedia and Stentorian NV so you can book your Russell Young Farm Bed and Breakfast reservations with confidence. We help millions of travelers each month to find the perfect hotel for both vacation and business trips, always with the best discounts and special offers.


text:
Want to trade with us? Its pretty easy, just contact us when you have our link and have sent us some hits We will then check, and add you to the trade. All hits sent before trade setup will be credited to you. The more u send the more u get
www.anothersite.co.uk » Another Sexy Site / Another Site / Another Fuckin Site
want a button?
anothersite is part of the vMafia network, Other sites you may wish to trade with are
www.thelostlinks.com » The Lost Links
www.simplycelebpics.com » Simply Celebrity Pictures
www.simplyrandom.com » Simply Random Images
www.nudeworldorder.com » Nude Word Order
www.thebabeatron.com » The Babe aTron
www.getmeasong.com » Free Mp3 Music Finder
www.anotherarcade.com » Another Arcade
(if you have issues with any trades you can contact us here)
Trading Links
Wanna trade links? Simply add a link to this site and then contact us
We can also auto plug your content to boost trades if you have an rss feed
No Guaranties as to who we except.
No Pop Up's Preferred, but 1x pop acceptable / No Talking Ads / No Hardcore Porn / No Illegal Sites./ People found cheating, WILL BE BANNED
Other ways to trade: When trading with anothersite.co.uk you can use are syndicated links and pictures and give your site some real time updated content, Not only do you get the latest links and pictures as they are thrown around the web, every click counts as trade too.
You can use our RSS feeds to trade too
There is an RSS feed for each catagorie so simply use the appropriate one for your site
Or of course you can just use the feed from the main homepage for various content
the code is very easy to modify to suite your site,
change the forums u want to syndicate by modify forumids=14,15,16,17
You can use this to customize your own feed for your site
Need some good affiliates?
I have never been in it for the money, but it's nice not to be out of pocket. So here are some of are favorite affiliates.
all these have been tried and tested,
None Adult
T-Shirts from hell » Good quality funny t-shirts
All Posters » Great posters and prints of all different types
This Will Shock You » Pretty new but a good product all the same.
Nasty Dollars » Possibly the worlds finest adult content provider
Traffic Gold » Some of the best quality sites around.
Juicy Bucks Great for celebrity traffic
Need a webhost?
I can't recommend this host enought! Fast / Cheap and Helpful!
Cirtex Affordable hosting
(starts from just $2.99 a month)
Top text links in the great sites section » $50 a month
Bombers / Bottom feeders » Small text links at the bottom of the main page $15 a month
Contact Us for details.
If you want to contact us about anything including
advertising, trading traffic, plugs, promotion
and contact us today


text:
From left to right James Wertish, Carlos Wilcox and Dan Drevnick. All three were memebers of the Minnesota National Guard Red Bull 34th Infantry Division. They were killed Thursday in an attack at their base in Basra, Iraq.
Minnesota National Guard Adjudant Gen. Larry Shellito said the Guardsmen "made the ultimate sacrifice."
Read the article: 2009 story: Woodbury, Cottage Grove soldiers killed in Iraq are identified


text:
Play the sound of your iPod®, iPhone® or any other multimedia player on this Sound...
Carry your console and all your accessories in this bag !
A case for every Fan of the license !
Have your own well-being coach at home !
You will be a special player with this rechargeable battery controller
Experience 3D Movement from your PS3™ Games!
Enjoy the sound in a new way with the Colorblock Delta headset !
Keep you PlayStation® Vita safe with the Game Traveller™


text:
Other PressNueva carta a indígenas del Cauca: Precisiones y llamado al diálogo 17:16 May 16 0 comments Caliche, Falleció como vivió: combatiendo en la primera línea 23:24 May 13 0 comments Farc-EP: Carta abierta a la dirigencia de la ACIN, el CRIC y a los pueblos indígenas 22:47 May 13 0 comments Mali Under Occupation: France Parliament Votes to Extend Combat Mission 18:39 May 07 0 comments ¿Pretenden que avancemos a la emboscada del sistema electoral? 23:33 May 01 0 comments more >> |
Recent articles by Andrew & Shane
Il y a 40: un dimanche sanglant pour le peuple irlandais 0 comments Recent Articles about Ireland / Britain Imperialism / WarArmi nucleari ed indipendenza scozzese May 22 13 Nuclear weapons and Scottish independence May 21 13 Ulster Loyalism, Flag Protests & the failure of zero sum politics Jan 09 13 Bloody Sunday in Derry - Origins & Consequences of a Massacre
ireland / britain |
imperialism / war |
opinion / analysis
Thursday January 26, 2012 18:42 by Andrew & Shane - WSM
On the 30th January 1972 British soldiers opened fire on protesters in the city of Derry, north-west Ireland. Twenty six unarmed protesters were shot, 13 died immediately or within hours, one more died just over four months later. Derry was in the section of Ireland claimed by the British state and the shootings happened in the context of the suppression of a growing civil rights movement demanding equality for Catholics in the 6 of Ulsters counties claimed by Britain. [Français] The killings in Derry had a transformative impact on the next 30 years of Irish history. By 1972 the attempt to suppress the Civil Rights movement alongside the anti-catholic pogroms that had taken place, particularly in Belfast, had already seen the popular and nonviolent movement divided into communitarian camps, and fostered the rebirth of a more traditional armed nationalism. The massacre of unarmed protesters that day, and the state cover up that followed, ensured that the response to the British state would become increasingly militaristic, growing the influence of the IRA. What else would be expected in such circumstances? By transforming the conflict from a popular struggle into a military insurrection, the British State pushed the struggle onto terrain in which it was more confident of a victory. Background Excluded from independence were the 6 counties of Ulster in the North-East of the island, counties which contained a significant protestant majority. British imperialist policy almost everywhere made use of religious or ethnic divisions between 'subject peoples' in order to maintain imperialist rule. That mechanism had been developed and tested in Ireland from the 1500's with the displacement of indigenous gaelic catholics from significant portions of good agricultural land and their replacement with protestant settlers from Britain and Scotland in particular. This policy was most successful in the North East which was in any case close to Scotland and thus saw much movement to and from Scotland. The continued promotion of sectarian divisions meant that by late 1800s the working class in the city of Belfast was divided deeply along religious lines with periodic rioting between catholic & protestant workers often triggered over access to housing & jobs. The partition of Ireland in 1922 saw the new Northern State being given limited Home Rule. These local powers were used over the next forty years to try and unify all protestants regardless of class behind what came to be called the 'Orange State' through discrimination against the catholic working class in particular. This discrimination was expressed through restricting access to employment and housing but also through limiting access to weapons to the state forces and a very large auxillary force of protestant males, the 'B Specials.' The Civil Rights Movement Inspired by the civil rights movement in the USA the late 1960s saw the formation of the Northern Ireland Civil Rights Association based on the following demands
NICRA soon met with state repression and the repression of a demonstration in Derry on 5 October 1968 was followed by two days of nationalist rioting. Footage of the suppression of the march shocked many in Ireland and elsewhere. Radical students influenced by these events came together to form People's Democracy, a grassroots socialist and anti-sectarian organisation with a libertarian character which was at the forefront of direct action and practised direct democracy. Tensions continued to rise in 1969 culminating in three days of rioting in August when nationalists in the Bogside defend the area against the police and the B Specials. The Bogside and neighbouring Creggan had in effect become a self governing area known as Free Derry, protected behind barricades. On the day 'Free Derry' was set up some 1500 locals armed with steel bars, wooden clubs and hurleys (French parallel?) mobilised to defend the area. Free Derry The police and army were prevented from entering the area until October 1968. Even when the British Prime Minister Jim Callaghan visited the Bogside at the end of August 1968 he had to abandon his army escort at the edge of the area and accept instead an escort from the Derry Citizens Defence Association set up by the residents to defend the area. After reforms were announced and Callaghan visited again on the 11th October unarmed military police were allowed to patrol. Internment Barricades were once more erected in Derry bringing 'Free Derry' back into existence for a third time. This time the area was also defended by armed paramilitaries. Sniper attacks on soldiers became common and an extensive bombing campaign was conducted against commercial premises in the center of the city. Events of the day Estimates of how many attempted to march that day vary but probably at least 15,000 gathered in the Creggan and marched to the alternative end point at Free Derry corner. As had become 'traditional' youth threw stones at the British army on the barricades and the army used water cannon, tear gas and rubber bullets. Shortly before dusk the army command ordered the Parachute Regiment ('Paras') to enter the Bogside. As in other armies Parachute troops are trained as brutal shock troops, encouraged to use extreme violence to achieve their objectives. That Sunday there were ordered to use live ammunition. As the unarmed crowd fled over 100 rounds were fired, 13 people being killed instantly or dying soon after, 14 others were wounded including two who were ran down by APC's. Many were either shot in the back or shot as they tried to crawl to cover along the ground. Widgery cover up The City coroner, himself a retired British army Major issued a statement on the day of the completion of the inquest into those killed reflecting what had really happened The military road Ivan Cooper one of the organisers of the NICRA march on Bloody Sunday also saw the massacre as undermining the non violent basis of the civil rights movement. He thought before that day the IRA was tiny and with little support. The idea that Bloody Sunday led to the gorwth of the IRA is also confirmed by Sinn Fein leader Gerry Adams who wrote that "Money, guns and recruits flooded into the IRA" Almost everyone who witnessed the events agrees with that perspective and indeed how could any other outcome have been expected. When an occupying army guns down over two dozen unarmed protesters it would be almost impossible to expect any response other than those who are still determined to struggle looking to arm themselves in defence and to seek revenge. In the three years to Bloody Sunday the escalating violence had killed 200 people. In 1972 alone, the year of Bloody Sunday 479 were killed, the vast majority after the massacre and as part of the reaction to it. Bloody Sunday limited the British state's ability to spin the northern Ireland conflict as one between two warring tribes or criminal gangs. Bloody Sunday exposed the central role of the British state in escalating the conflict. And successive British governments couldn't use that 'that was all in the past' excuse because they were forced to stand over the ludicrous Widgery finding that the Para's were acting in self defence. Alongside that the annual commemoration of the massacre became a significant organising focus or northern nationalists and the left. Up to 40,000 people took part in the march that marked the 25th anniversary of the massacre for instance, and every year tens of thousands would participate. That weekend in Derry also saw a wide range of well attended events, everything from cultural events to eyewitness accounts of what happened on the day to current political discussions including the creation of links with struggles elsewhere. Eventually the British state was forced to address the continued anger over the Bloody Sunday massacre through a second 12 year enquiry under Lord Saville. After all most 38 years and 3000 deaths the British Prime Minister finally admitted in the House of Commons what had happened and apologised on behalf of the British government. This article was written for the French libertarian communist publication Alternative Libertaire |
Front pageChile: El Frente de Estudiantes Libertarios (FEL) cumple 10 años Clasa muncitoare din România: țintă sigură în bătaia puştii capitalismului 10 years of the Balkan Anarchist Bookfair i-ANC Ikhumula Isifihla Buso Sayo! Kubulewe Abasebenzi! Mayday. Remembering the past, fighting for tomorrow Brazilian anarchism interview on the Crisis, World Cup, Especifismo La revolución bolivariana en la encrucijada Mobilizações contra o Aumento do Transporte em Porto Alegre, Brasil La conquête du pain, un enjeu d'actualité ! Habemus Papam: Aquel que esté libre de pecado que arroje la primera piedra 8 marzo: Dopo gli anni delle veline, gli anni della vittima Reflexiones libertarias sobre la muerte de Hugo Chávez [Chile] Definitivamente, no somos iguales ante la ley Avance de los libertarios en la construcción de una alternativa sindical en Uruguay. Estado español: cuando cruje el edificio XIe Congrès dAlternative Libertaire: La ville rose en rouge et noir بيان الحركة الاشتراكية التحررية عن المعت Mali : Areva vaut bien une guerre Anarchists and the French-Algerian War Il 2012: un anno di attacchi senza precedenti alle classi lavoratrici Las disputas en el bloque dominante argentino de cara al 2013 Conflicto en la Araucanía: entre el racismo y el terrorismo de Estado Latest NewsIreland / Britain | Imperialism / War | en Sat 25 May, 14:48 British Queen's Dublin Castle banquet protested by a few hundred as Garda harass activists 22:16 Fri 20 May 0 comments Why we don't welcome the visit of the British Queen 06:40 Fri 20 May 0 comments Hundreds protest war-criminal Tony Blair in Dublin 21:09 Mon 06 Sep 0 comments Public Meetings in Ireland - Haiti: Catastrophe and the legacy of imperialism 22:45 Wed 03 Feb 0 comments Lisbon treaty and Democracy - Do We Really Have a Say? 18:21 Fri 04 Sep 0 comments No to Lisbon - A Treaty for the Rich 17:41 Thu 03 Sep 2 comments WSM Vote No campaign on Munster's streets - 17th May to 7th June 18:45 Thu 12 Jun 1 comments Sinn Fein Vote To Back PSNI 20:16 Mon 29 Jan 3 comments Anarchist Block on anti-war demonstration in Britain 17:55 Fri 29 Sep 0 comments Not Guilty - Shannon Five war resisters acquitted on all charges 22:25 Thu 17 Aug 0 comments more >>Opinion and AnalysisNuclear weapons and Scottish independence May 21 0 comments Working Class Unity, Not Sectarian Diversions Dec 24 0 comments Pat Finucane murder - British state sweeps the dirt under the carpet Dec 19 0 comments Thoughts on Anarchism & the Irish 'National Question' Nov 11 0 comments [Ireland] Secret Documents reveal British state collusion Sep 28 0 comments more >>Press ReleasesWhy we don't welcome the visit of the British Queen May 20 Cork Branch 0 comments Public Meetings in Ireland - Haiti: Catastrophe and the legacy of imperialism Feb 03 0 comments WSM Supports Direct Action Against RAYTHEON in Derry Aug 16 WSM 0 comments Anti-War Action-Baldonnel Sunday,April 16th Apr 04 4 comments Southern African anarchists condemn apparent Terrorist blasts in London Jul 08 ZACF 0 comments more >> |


text:
8 Healthy Recipes for the New Year
Each January, we resolve to do better. Many of us resolve to eat better, too. Whether you're looking to cut down on the cookies, add a few vegetables to your diet, or simply make more use of your kitchen, these recipes will help you welcome the new year. They will help you clean up your diet without sacrificing flavor, and they will provide a welcome respite from weeks of sweets and rich foods. Here's to getting 2013 off to a delicious start!
More from FOOD52:
• Learn how to build healthier, heartier salads.
• Greet the new year with a lucky pot of black-eyed peas.
• Got a question in the kitchen? The FOOD52 Hotline is here to help!
Brought to you by the spirited home cooks' community at FOOD52.
Most Popular
1 - 1 of 77
Follow us on Facebook
A website from Yahoo! for More »
Follow us on Twitter
For parenting news, style, More »
1 - 4 of 55
100 Calorie Snacks that Aren't Snack Packs
Team Mom - Thu, May 9, 2013 4:03 PM EDT13 Ways to Decorate with Secondhand Finds
Team Mom - Fri, May 10, 2013 12:02 PM EDTBeat the Hair Battle with Your Kids
Team Mom - Mon, May 13, 2013 1:00 PM EDT3 Ways I Need to Take Care of Myself as a Mom
Team Mom - Thu, May 9, 2013 3:54 PM EDTHow to Choose the Best Cardio Workout
Team Mom - Wed, May 8, 2013 1:55 PM EDT


text:
JACKSONVILLE, Fla. -- The Jacksonville Sheriff's Office has confirmed the body found in Northwest Jacksonville is a missing mother from Oceanway. Police found the body Wednesday, November 14, in a wooded area off Braddock Road. JSO said Tuesday that he body belongs to 43-year-old Sherry Lee Prather.
"She was my road dog, she was my best friend," said Prather's fiance, Daniel Dollison. "We did everything together."
Prather's family told Action News Monday that they believed the remains were their loved one. They said homicide investigators from the Jacksonville Sheriff's Office came to their Oceanway home last week to collect items that could link the missing mother's DNA to the decomposing body found in the woods.
"I knew it was her the whole time but I didn't want to believe it," said Dollison.
Prather was last seen at Oceanway's Boots N Bottles tavern on October 12. Action News helped uncover surveillance video days later from a business next door to the bar showing Prather riding away on the back of a motorcycle with a man. Her family believes that video might contain the last images of Prather.
"She had a great spirit and she loved living," said Dollison.
Police do suspect foul play in Prather's death. If you know anything, call Crime Stoppers at 1-866-845-TIPS.
Here are the most recent story comments.View All
The views expressed here do not necessarily represent those of Action News Jacksonville


text:
Hardback £24.95
9781603584463 | Published: March 2013 | Chelsea Green Publishing |
Paperback £24.95
9781892784322 | Published: September 2011 | Hops Press |
This series of drawings by long-standing Resurgence artist Truda Lane evokes the magic of natural landscapes and of our inner worlds. Paperback £10.00
9781900322959 | Published: November 2010 | Resurgence Books |
Paperback £14.95
9781900322768 | Published: October 2010 | Transition Books |
Living Above the Store - Building a Business That Creates Value, Inspires Change, and Restores Land and CommunityBy Martin MelaverProvides a roadmap for creating sustainable businesses that strive to restore the communities and environments in which they operate. Hardback £22.50
9781603582537 | Published: September 2010 | Chelsea Green Publishing |
An inspiring yet practical new book, Local Money helps you understand what money is and what makes good and bad money. It draws on the considerable track record of experimentation with local money around the world and gives ideas to those in the Transition movement and beyond about what has been tried, what works, and what to avoid. Paperback £14.95
9781900322522 | Published: June 2010 | Transition Books |
Drawing on the practical experience of Transition initiatives and other community initiatives around the world, this guide powerfully shows how by working together the results can be far greater than the sum of their parts. Paperback Out of stock
9781900322430 | Published: September 2009 | Transition Books 9781900322430 | Published: September 2009 |
How to design and build an earth pond in your garden Paperback £24.95
9781933392028 | Published: January 2006 | Chelsea Green Publishing |
Whatever a writerås subject, landscape usually figures in the process or the product. Childhood environments, the natural world, place and memory¥all are part of the rich compost of prose and poetry. In this anthology, writers from many genres consider how this interaction between landscape and literature works. Paperback £10.00
9781903998557 | Published: June 2005 | Green Books |
Liquid Gold - The Lore and Logic of Using Urine to Grow PlantsBy Carol Steinfeld Illustrated by Malcolm WellsDiscover the delights of the urine-diverting composting toilet, the activistså urinal, and the urinal for women; find out about customs and rituals connected with urine, the science and technology of its use, and profiles of liquid gold at work all over the world in farms and gardens. Paperback £4.95
9781903998489 | Published: January 2004 | Green Books |
Explains violence as a pathology that touches every aspect of our lives and indeed affects all aspects of life on Earth. This chronicle of a young man's drive to transcend domestic abuse offers a challenging look at our worldwide sense of community and how we can make things better. Paperback £15.95
9781931498555 | Published: January 2004 | Chelsea Green Publishing |
Paperback £14.95
9780964437340 | Published: January 2000 | Global Action Plan for Planet Earth |
Helen Nearing's testimonial to the life she and her husband Scott spent together, and to what they stood for: self-sufficiency, generosity, social justice, and peace. Paperback £19.95
9780930031633 | Published: January 1992 | Chelsea Green Publishing |


text:
Please use the Contact Form to send us your comments or questions about the Marino Center. As always, if you have an urgent health matter, please call the Cambridge Center at 617-661-6225 or the Wellesley Center at 781-235-5200.
Please use your secure login account to the Patient Portal to send messages or questions to your physician or to request RX refills, appointments, referrals or anything else related to your care. You can rest assured that we will protect your privacy in all cases and will never share your contact information.
2500 Massachusetts Avenue
Cambridge, MA 02140
ph 617.661.6225
fax 617.492.2002
372 Washington Street
Wellesley, MA 02481
ph 781.235.5200
fax 781.235.1103
8 AM to 5 PM Monday - Friday
(except holidays)
Saturdays 8 AM to 4 PM in Cambridge only
8 AM to 5 PM Monday - Friday
Saturdays 9 AM to 1 PM in Cambridge only.


text:
Trooper Fred E. Gray of the 9th & 10th (Horse) Cavalry Association of the Buffalo Soldiers, will make a special presentation to complete the Black History month celebration at St. John Baptist Church this Sunday. The Feb. 24 program will begin at 11 a.m. at the church, located at 620 Martin Luther King Drive. Trooper Gray will introduce the history and tell of the legions of the "Buffalo Soldiers". There will be three Buffalo Soldiers in attendance telling their stories and history. This will be a conclusin of St. John's black History Month series.
Trooper Gray graduated from Emma H. Wallace High School in 1962 and entered the U.S. Army serving as a Sr. Clerk Typist then advanced to an Administrative Specialist and Supervisor. He served at several stateside installations, overseas in Germany and the Panama Canal Zone, and finally at Fort Sill where he was discharged in 1976. He obtained a Bachelor's Degree. He worked for the Goodyear Tire and Rubber Co. for 30+ years and in 2009. He is a member of the 9th and 10th (Horse) Cavalry Association, the Lawton-Fort Sill Chapter. He serves on the National Executive Board of Directors and is the National Chaplain. He is the Immediate Past President of the Lawton-Fort Sill Chapter serving in that position for nine years.
Trooper Gray is a member of Grant Chapel A.M.E. Church and Rising Star Lodge #18, F & AM in Lawton. He enjoys spending time reading and sharing information about the glorious, but often forgotten, history of the "Buffalo Soldiers".
Trooper Gray is a native of Orange, Texas. He is married to Trooper Anne O. Jones-Gray and the proud father of four children: twin sons, U.S. Army Lieutenant Colonels Darrell M. Gray and Daniel M. Gray, two daughters, Darlene M. Gray of Lawton, Oklahoma and Rev. Laswanique M. Gray and six wonderful grandchildren.


text:
Find locally made beer at new microbrewery
Lassen Ale Works bartender Joanne Emerson draws a glass of ale, one of the brewery's six specialty drinks made on site.Photos by Ruth Ellis |
June 5, 2012 — Susanville is home to a new microbrewery where people can stop in for lunch or grab a locally brewed ale with friends.
Lassen Ale Works at the Pioneer Saloon offers six beers on tap — Almanor Amber, Bizz Johnson Blonde Ale, Eagle Lake IPA, Rooptown Red Ale, Uptown Brown Ale and Pioneer Porter — that are all brewed on site. Margaret Liddiard, Mark Pfenning, Erik Jefferts and Julie Howard own the business and have all become part of the Lassen County community.
According to Liddiard, Lassen Ale Works has two brewing and three fermentation tanks, as well as six 300-gallon cold storage tanks in the basement, where the beer is pumped directly from the draft tower to the bar.
Jefferts has been involved in start-up breweries and is Lassen Ale Works brewmaster.
One advantage the area provides for the brewery is the water, which Liddiard described as fantastic for beer making.
She explained that throughout the year, other places might switch the water source, making it difficult to make a consistently good beer.
Mike Smith takes a hamburger offered by Lassen Ale Works server Ray Avenmarg, while Carolyn Smith looks on during a May 24 grand opening celebration. |
She said Susanville has the same water at the same temperature year-round.
Patrons will also findseasonal specialty beers, also brewed on site, as well as beers from other craft breweries, bottled beer, a California wine list and a full service bar. For coffee lovers, there is also an espresso machine.
Due to the liquor license, Lassen Ale Works is only open to people 21 years and older, but the plan is to openits neighbor The Grand Café, as a family restaurant in the next several months.
If people are wanting good food to go with their drink or even just a place to grab a bite, Lassen Ale Works also offers what Liddiard describes as "really warm, comfortable, brew pub food," that is all prepared in house.
Menu items include iceberg lettuce wedges with pork belly, oven-dried tomatoes and blue cheese vinaigrette dressing, slow roasted lamb dip sandwiches, hamburgers, with fresh ground meat, and fish and chips, which Liddiard said seems to be popular.
Although Lassen Ale Works doesn't take reservations, Liddiard does recommend that groups of six or more call in advance so staff can get tables together.
Lassen Ale Works staff includes a crew of servers, prep cooks, chefs, dishwashers and bartenders, who Liddiard said are almost all locals and are "making us look like rock stars."
Getting Lassen Ale Works up and running has been a year-long process and began when Liddiard and Pfenning made a spontaneous visit tothe area.
Liddiard explained they were returning to Oregon after visiting Jefferts and Howard in Denver, Colo. and on their way back, Pfenning suggested they swing through Susanville.
They stopped by The Pioneer to get a drink andsaw the For Sale sign at The Grand. They called owner George Sargent who met with them the next day and gave them a tour.
Liddiard said, "Once we saw the building, we thought it would be a perfect brew pub."
However, it would have been a smaller production, as there would have only been room for an eight-barrel system and would have compromised the use of the back room as a dining area for larger parties or meetings because that is where the brew equipment would have been placed.
During negotiations, Liddiard said The Pioneer closed and a lease became available.
Having a brewery in Susanville might help draw visitors to the area. Liddiard said microbrewery tourism is starting to take off like wine tourism where people go to different wineries for wine tasting.
"Beer is every bit as complicated and nuanced as wine," Liddiard said.
Lassen Ale Works is open from 11 a.m. to 11 p.m. seven days a week.
- CCC celebrates 50th anniversary
- Susanville couple killed in plane crash
- Susanville Taxi agreement to be terminated
- Country Showdown deadline nears
- Undercover buy program nets nine suspects, small amount of drugs
- Sheriff's Office conducts sex registrant sweep
- Two former Lassen County residents murdered in Fernley
- Lassen High School Football Boosters plan to raise funds for Arnold Field
- Grizzliette Show is a huge success
- Driver leads officers on high speed chase
Add comment
The Lassen County Times reserves the right to delete any comments that do not comply with these rules of conduct. Commenters who repeatedly do not comply will be prohibited from posting further comments.
Comments are limited to 300 characters. If you would like to post a longer message, please submit a letter to the editor.
Sports Headlines
Lassen High School Football Boosters plan to raise funds for Arnold Field
May 15 — The Lassen High School Football Boosters have come up with several fun and creative ways to raise funds for the renovation of Arnold Field. The boosters are offering students, athletes, alumni, local businesses and community organizations a way to permanently make their mark at Lassen High...
Read More...Grizzliette Show is a huge success
The Lassen High School drill team hits its final pose at the end of a routine during the annual Grizzliette Show Friday, May 3. The show featured routines the Grizzliettes have performed throughout the year. Photo by Maddie Musante May 14 — The Lassen High School drill team...
Read More...Lady Grizzlies win league championship
The Lassen High School varsity softball team stands together after winning the first game of its three-game series against Yreka High School. The Lady Grizzlies went on to beat Yreka in away game Thursday, May 9, clinching the league championship. Photo by Scott Nordstrom May 10...
Read More...National News
Super Market |
Automobiles |


text:
It's no wonder that a court case triggered by West Virginia's care of the mentally ill has dragged on for more than three decades. The state agency in charge of providing the care is still demonstrating that it is less than diligent in carrying out the presiding judge's orders aimed at improving conditions at the state's two psychiatric hospitals.
Unless the state's Department of Health and Human Resources kicks into high gear to comply with Kanawha County Circuit Judge Duke Bloom's most recent order, it could face some costly consequences.
The latest issue related to the Hartley Case, a 1981 case that focuses on treatment of the mentally ill and remains open today, has to do with an order that Bloom issued in 2009. At that time, the judge told the department to give a total of $500,000 in raises to about 280 key employees at the two state-run psychiatric hospitals, Mildred Mitchell-Bateman Hospital in Huntington and the William R. Sharpe Jr. Hospital in Weston.
The intention was to help the two hospitals hire and retain well-qualified staff. Employees at both hospitals have complained for years that the hospitals are short-staffed and they must work long overtime hours, hurting the quality of care. In addition, those overtime hours add up; Bateman pays more than $1 million a year in overtime, according to a report in the Charleston Daily Mail.
But in three years since the order was given, DHHR raised the pay of some staffers, but has yet to fully comply. That prompted a court complaint earlier this year from Mountain State Justice, a Charleston-based public interest law firm.
In response, Bloom ruled in October that DHHR must come through with the ordered pay raises by Jan. 1. But weeks passed before the DHHR said in early December that it couldn't meet the judge's deadline and asked for a delay. The agency said it had logistical issues, and it argued that it couldn't give the raises because the Legislature hadn't allocated enough money, according to the Daily Mail report.
Bloom, however, didn't accept the DHHR's arguments. He now has given the department until Jan. 31 to implement the remaining pay raises. If the DHHR doesn't comply, the judge says he will hold the agency in contempt and fine it $50 per employee for each day the raises aren't put into effect. The fines could add up to $20,000 per day, a costly lesson for the DHHR. …
— Distributed by The Associated Press


text:
Henry wrote:I noticed two items in the acclaimedmusic.net home page that may need to be corrected.
The first item is located in the TOP ALBUMS OF 2012 section. The hyperlink is stated as "Top albums of 2011." Should it instead be "Top albums of 2012.
The second item is located in the TOP ALBUMS OF 2011 section. The parenthetic expression after the "Top 100 albums of 2011" hyperlink presently states "(January 2nd 2011)." Perhaps instead it should read (January 2nd 2012)"
Listyguy wrote:The band "Godspeed You! Black Emperor" is listed as "Godspeed You Black Emperor!".
Live in Phoenix wrote:I hate to bring this up in light of the '80s poll, but I got the deluxe edition of The Pretenders' first album today, and it said how it first came out in December 1979. So then I decided to check Wikipedia, and it says it came out 27 December 1979. I guess five whole days in the '70s still makes it a '70s album?
Return to Music, music, music...
Users browsing this forum: Bing [Bot], Blanco, howdoesitfeel, Jirin, Moonbeam, Nick and 9 guests


text:
Your Child's Brain in Week 63
As you already know, learning language involves much more than a child simply mimicking words. You've watched your little one go through the stages of babbling, first words, and pointing. And as you may recall from his earlier months, categorizing—the ability to group items by their characteristics—is another skill your toddler has grasped by now. It's no wonder, then, that when your child hears a new word, he naturally seeks to put it into a category and considers its relationship to words he already knows.
What the Research Shows
Researchers showed 12- to 14-month-old children four different toys from a given category (such as animals). They allowed the children to play with each toy, one at a time. In some of the test situations, a researcher referred to the grouping as "blickets" or described the group as being "blickish." (The researchers made up a word to control for the possibility that some of the children might already be familiar with the word "animal" while others were not. They wanted the category name to be new to all the children.) In other test situations, the researchers did not use a made-up word; instead, they said only, "See what I have?"
After this familiarization period, the researchers presented the toddlers with both a new member of the now-familiar category and an object from a novel one (such as fruit), but didn't say anything.
Amazingly, most of the children who had been given a word for the initial category automatically put the new member with the animals/blickets, but they didn't know where to group the fruit. Likewise, the children who hadn't been given a word for the category (that is, their groupings weren't described as "blickish" or anything at all), continued to perceive the new group member as a disparate entity along with the piece of fruit. Those children didn't put the new animal alongside the other animals/blickets, but instead left it out of the group along with the piece of fruit.
So what does this tell us? New words definitely can encourage children to compare the objects around them and thereby discover the common features among objects in a category.


text:
Sidebar same height/length as main content area
this has always annoyed me but at my last job we did a bunch of single page shotgun style sites where i was able to just apply a height value or extra margin.. something to make my sidebar extend to the bottom but im currently redesigning my personal site and i want the sidebar to be the same length as the main content area.
whos got a fix?
thank ya!I didn't test it, but isn't it that you just put the content and the sidebar in another div what will be as height as the content div and then set the sidebar height to 100%?Chris has already done just the article you need.
link>>I just noticed chris has done a screen cast for this aswell. It's well worth a look.
link>>Thanks. I suppose i should have known and checked that first hah.
oh well. another plug for his article on his forum for the search engines ;)


text: The Show Catwalk Close up Fashion Shows Spring/Summer 2006 Couture Anne Valerie Hash 23 January 2006 THERE is the argument that if you have enough money to spend on haute couture, you might want to look more put together than the latest collection from Anne Valerie Hash would allow. However, if Haute Couture is the pinnacle of fashion creativity, Hash is the edgiest of the week's big players. Monastic black silk robes fought with frothy nude lace evening dresses and, in between the two, there were tailored wool trousers bursting from baggy mini silk wraparound skirts, interesting asymmetric tweed cropped jackets, tuxedo coats that dragged on the floor on one side and skimmed the elbow on the other and lacy, high-collared Victoriana blouses. While draw-strung necked bubble dresses might be relegated to the wardrobes of only the most die-hard fans, a jersey vest-topped robe with a skirt of ragged black tulle layers is a definite red carpet contender for an actress for whom the Armani-and-Jimmy-Choo combination just isn't fashion forward enough. For day, find a piece of lace – albeit the very best French variety – in granny's attic and wind it around your neck over a buttery leather cropped jacket, rolled up tweed trousers and leggings (which came with everything, by the way). Alternatively there were floral and lace-printed silk day dresses that plunged to show off shoulder-less jersey tops for evening and Hash's signature mannish wool coats to hide ragged lace petticoats beneath. The designer herself, in flat, mannish boots with lace peeping from between her trousers and a large black coat proved that, while the collection ran the gauntlet from ethereal nymph to hard-talking style maven, her look is one that has plenty of potential. (January 23 2006, PM) By Dolly Jones


text:
Book Review Index provides quick access to reviews of books, periodicals, books on tape and electronic media representing a wide range of popular, academic and professional interests. The up-to-date coverage, wide scope and inclusion of citations for both newly published and older materials make Book Review Index an exceptionally useful reference tool.
More than 600 publications are indexed, including journals and national general interest publications and newspapers. Book Review Index is available in a three-issue subscription covering the current year or as an annual cumulation covering the past year.
"Book Review Index Online and Book Review Index Online Plus contain the entire backfile of the original print edition of Book Review Index, which dates back to 1965. Both include more than 5 million review citations from thousands of publications. The Plus database also includes more than 820,000 full text reviews from InfoTrac OneFile and Info Trac Expanded Academic. The databases are searchable by author of book reviewed, title of book reviewed, publication date, reviewer, title of review, review length, journal, refereed publications, and reading level."
--Lawbook Co., 2007
Price: US $539.00


text:
Male & female extras aged 16-24 yrs for High School drama - GlascowPunctuality & Reliability - Key Factors
Casting no. 343010 Glasgow, United Kingdom
Casting complete Applications are now closed. | 1945 views | Share: |
We are seeking RELIABLE & PUNCTUAL young people ALL ETHNICITIES most welcome
16 - 24 yrs,(if you are 16 plus and still at school you can also still apply) preference given to those who live in the Greenock/Port Glasgow/Inverclyde area or Glasgow area IF you are an early risers & have your own or good transport links to Greenock.
Please send us 2 Jpeg photos, a headshot and full-length shot, your age, contact phone number & email address asap and we will be in touch as soon as possible
Minimum Acting experience: | Extra |


text:
Women's adidas
Supernova Glide 4 Shoes
Product Information
Your run should help put your mind at ease, and that's why the women's adidas Supernova Glide 4 running shoes have FORMOTION® that adapts to the road for a comfortable ride. These lightweight shoes also feature a breathable mesh upper with micro-suede overlays for a smooth forefoot fit.
- Weight: 9.5 ounces (size 7); Designed for runners with a 7- to 12-minute mile pace
- FORMOTION® adapts to the ground to ensure the smoothest, most comfortable run possible
- Air mesh upper for maximum breathability; Microsuede overlays for smooth forefoot fit and support
- ADIPRENE®+ in the forefoot maintains propulsion and efficiency; Molded EVA sockliner for fit and great step-in comfort; TORSION® provides adaptive midfoot support; GEOFIT™ construction for anatomical fit and comfort
- ADIPRENE® under the heel for superior cushioning at impact; miCoach compatible; This product is part of the Better Place Program: products built in a sustainable way to make the world a better place
- ADIWEAR™ outsole offers the ultimate in high-wear durability
- Imported
ADIPRENE® is a highly shock absorbent material that cushions and protects your heel at impact.
Resilient cushioning used to protect the forefoot and provide a responsive, dynamic toe-off.
An internal footwear technology that enhances fit and comfort by placing padding in anatomically correct areas. GEOFIT™ provides enhanced comfort and an improved fit on your every step.
FORMOTION™ is a heel system that is de-coupled allowing it to adapt to your individual running style. Your foot experiences a much smoother, balanced and natural touchdown with FORMOTION™ beneath your feet. FORMOTION™ Road is specifically designed for asphalt and even surfaces. It provides a more natural touchdown and transition from heel to toe.
Rated 3.8 out of 5Â by 19
Rated 3 out of 5Â by cjrx Subtle Difference from Prior Model
I like that Adidas has made these lighter while retaining many of my favorite features of this shoe. When I was in grad school, I bought a pair of Estes (they may have been trail runners) on sale and then another pair before they were discontinued. Either Adidas or a running shop recommended the Supernova as a good replacement and I have been wearing these, buying new every 3-5 months, since the early-mid 2000s. I bought a pair of 4s in early 2012 and had problems with the shoe causing pain to my inner ankles - probably only a few mm difference, yet enough to affect my gait. With the new color scheme, I thought maybe Adidas corrected what a few other reviewers also mentioned, yet the overall design is unchanged. Sadly, I need to return the recent 4s and will wait for version 5 while trying other Adidas models to attempt to stay brand-loyal. The Marathon 10s are decent, yet I miss the forefoot cushion of the Supernova.
August 24, 2012
Rated 2 out of 5Â by MilwaukeeGirl Time to leave Adidas
I've been lucky to run injury-free for over 10 yrs in my Adidas Supernovas. I guess I have a medium-high arch and slightly pronate. (I just know I liked the snug arch fit & predictability of this shoe and never suffered from plantar fasciitis that's plagued everyone I know.) My last pair was the Adapt (aptly named) and worked well. This Glide 4 felt great initially but the "collar" is too thick & irritates the outside of the ankle bone (lateral malleolus). I thought it might improve with more gradual breaking in -- but no. So time for me to transition from "Adapt" to "Surrender" and leave Adidas for the great unknown...
January 11, 2013
Rated 5 out of 5Â by Char from Columbia Great Fitting, Good Looking
I bought these shoes primarily for the gym. I wanted a light pair of shoes with minimal padding and good support. These shoes are perfect! So comfortable! The toe box is roomy so my toes don't feel cramped and these shoes lace up to provide a snug fit mid-foot and into the heel. Good support for weight training and cardio from a very light shoe.
I ordered these in black with the hot pink trim at the heel. Just the right amount of color! I really like the look of these and I get compliments every time I wear them.
December 20, 2012
Rated 5 out of 5Â by fastinista Please don't stop making these
I have bought these shoes for years, ADIDAS has done variations of these shoes and I now am running in the Supernova Glide. I went a year without these shoes and tried other brands for a year (because the running store stopped carrying them) and my running went south this past year (injuries and tightness). I recently reunited myself with the shoe (the running store carries them again, and addidas has ok colors now), I am loving my runs again... much like I used to run!!
November 27, 2012
Rated 5 out of 5Â by Gisella This is great. Really comfortable. I can fully stretch my toes in the shoes. I have pronation, but I can walk all day long in this shoes without pain.
August 25, 2012
Rated 1 out of 5Â by Georgia Runner Always loyal to Adidas, until now
So disappointed in this shoe. I have ran in Adidas for years and this shoe is the worst I have ever encountered. The support is minimal and the show itself is just plain uncomfortable. It required "breaking in", which I have never had to do with other pairs of Adidas. After only 3 months of wear, running 2-3 times per week, the shoe was worn out and coming apart. I expect more from Adidas, especially at this price point.
January 9, 2013
Rated 5 out of 5Â by ajay Quality, Comfort and Durability!!!
I purchased a pair of Supernova Glides in December 2011; they are grey with green neon laces. I'm not sure if they are the 4 or 5, but I am sure that they are the most comfortable running shoes I've had in several years. They aren't bulky, and I wear hard arch supports in them. Cushioning is above average with more than enough to fend off the pavement and give a decent push-off. I've logged about 400 miles in them and judging by the worn soles, I need a new pair. They are still a very comfortable pair of running shoes.
March 8, 2013
Rated 1 out of 5Â by Laurra Worst shoe ever
I run just about every day for 4 miles. I've had my fair share of running shoes so I decided to try Adidas...THESE ARE THE WORST. I had blisters EVERY time I ran. By the time I ran 2 miles, my feet would be bleeding. I can never finish my run because I will end up in so much pain. I have never disliked a shoe more.
December 11, 2012
Rated 2 out of 5Â by windove Very disappointed
I have been a supernova fan for years...usually buying 2 pair at a time. Store was out & I was told there was only 1 pair available(Glide 4s) in the warehouse, so I ordered. I am VERY disappointed in the comfort. Previous models were wonderfully comfortable, & I loved the "cushy" insoles. These new shoes are hard as cardboard inside. I walk many miles a day, but after 3 weeks in these shoes, I am going shopping. Sorry, I love Adidas, but these are a big disappointment.
April 3, 2013
Rated 4 out of 5Â by Actual Running ShoeReview Pros:
- Great space in the toe box for toes to splay and spread comfortably.
-Midfoot overlays are great and don't feel too loose or sloppy.
-The ride is fantastic. Great cushioning, yet feels a little firmer than what I'm typically running in. But this is fine because it feels like I have something to explode off of every footstep.
-Transition through the gait cycle is smooth and natural feeling. the heel counter isn't clunky at all.
-The heel counter took a couple runs to get use to. feels a little slippy if you don't tie your shoes just right. but its not a big deal, people freak out way too easily if there is any hint of the slightest movement in the heel. (wear technical fabric socks people and maybe its time to move away from no shows ;) )
-sometimes small twigs get stuck in that formotion heel counter piece. but that isn't a big deal.
Overall this shoe is excellent. Would recommend it to any neutral runner who is wanting a fast feeling, smooth ride from Adidas. 4.45/5
Running shoes of 2012
Daily Trainers
Brooks Launch (2 cycles) (awesome)
Adidas Glide 4 ( awesome)
New Balance 880 v2 (yuck)
Scott T2C (awesome)
Brooks Launch (awesome)
Asics Hyperspeed (awesome)
With all of that said the Glide 4 is my second favorite shoe of the year behind the Scott T2C.
December 16, 2012
Rated 3.8 out of 5Â by 19
Rated 4 out of 5Â by sunshine56 addias fan
I've been wearing addias running shoes for almost 20 years. Reason: they have a high arch support which I need and a wide forefoot which I also need. This particular pair was very comfortable. Addias is particularly a good brand for me because there is no seam near the "bunion area", which can cause discomfort. The laces were long enough ( a recent problem with addias shoes) in this pair.
March 6, 2013
Rated 5 out of 5Â by ToniRN SuperNova 4
SuperNovaGlide 4 is a great shoe. Get compliments on vivid colorations. Comforable right out of the box and have been so impressed that this is my 2nd pair. And I am a long time Nike customer.
But, be careful--SuperNova 5 is getting very bad reviews on comfort and fit. Search out the last of the SuperNova Glide 4.
February 15, 2013
Rated 1 out of 5Â by MaryHG Ruined a great running shoe
I've run in the supernovas for 8+ years and have loved them until the 5. There is very little forefront cushioning and the arch support is minimal as compared. I have suffered with knee and shin pain since wearing these. Please go back to the original design.
January 3, 2013
Rated 5 out of 5Â by fitbilly I like it
I am a 60 yr old 150 lb male. I bought this shoe at my local running store. I really like it and decided to check it out online. I didn't know it was a womans shoe. LOL I wonder what the difference is. Anyway I completed my 25th River Run (15K) in it.
May 7, 2013
Rated 5 out of 5Â by LB Love em
These are the best shoes I ever bought. I'm very motivated to run. Thanks to Lisa @ Johnson Creek WI Adidas outlet - she's awesome for directing me to this purchase.
January 12, 2013
Rated 5 out of 5Â by Expat Best Running Shoes!
I have been wearing these shoes for many, many years. They repeatedly are revised for the better. As soon as I put on my new ones, it is a great fit and great run.
January 1, 2013
Rated 5 out of 5 Very Good purchase
This shoe is a little heavier because of the extra cushioning, but is was worth it. I have knee problems which this shoe has lessend greatly. Thanks Addidas
February 5, 2013
Rated 5 out of 5Â by Hawkeye Sherry Super comforatable shoes
I have trouble with my feet rolling out and these shoes work well for that. I work on my feet and these are what I wear. Love them!
December 27, 2012
Rated 5 out of 5Â by Bosely Love these shoes
These are my favorite running shoes and I have tried many!!
February 20, 2013


text:
Subjects & Librarians
- Anthropology
- Art
- Biology
- Business
- Chemistry
- Communication
- Counseling & Human Services
- Criminal Justice
- Curriculum & Instruction
- English
- Entreprenuership
- Ethnic Studies
- Film
- Freshman Seminar
- General Research Skills
- Geography
- History
- Leadership, Research & Foundations
- Management
- Marketing
- Music
- Nursing and Health Sciences
- Political Science
- Public Affairs
- Sociology
- Special Education
- Teacher Education
- Theater
- Women's Studies
Quick Links
- Many library resources are available 24/7 from your home computer, but you need to use the VPN to access them. Find out about connecting to the library from off campus.
- Need to request a journal article that we don't have access to? Make a request in ILLiad, and receive a PDF copy that you can access through our interlibrary loan system.
- Manage your library account online. Check the status of your holds and requests, or renew your books.
- See all the databases that the library owns. You can browse them by subject area or alphabetically.
Publish Your Work!
You're already researching and writing a paper this semester. Why not publish your work?
Consider submmitting a paper to URJ-UCCS: Undergraduate Research Journal at UCCS. It publishes high quality research and creative works produced by undergraduate students across the University of Colorado at Colorado Springs' campus. See what the journal is all about.
Submit your paper online today!
Follow the Kraemer Family Library
This is a Flickr badge showing public photos and videos from Kraemer Family Library. Make your own badge here.
Ask a Librarian!
Featured Librarian |


text:
A move toward a new application system has posed its share of hurdles for the Sampson County Department of Social Services and, while the department's staff is continuing to work to overcome them, it may not come without some staffing solutions to navigate the situation.
N.C. FAST (Families Accessing Services through Technology) is being implemented across the state, with Sampson at the forefront of a modification expected to give DSS workers the tools to quickly identify and assess client needs and determine program eligibility.
The end result is also expected to bring comprehensive case management, information sharing and service coordination across program areas and county lines. And, even though the application process has been taking considerably longer in the meantime, a nearly lighting-quick "one-stop" application process following the conversion is the ultimate goal.
The first DSS service receiving the automation is Food and Nutrition Services (FNS) and it is anticipated that other department programs will follow.
During a recent DSS board meeting, DSS director Sarah Bradshaw said automation does not come without a great deal of work, to include a full conversion of all FNS cases to a completely new system. It is an ongoing process, said Bradshaw, who confirmed at Friday's meeting that "Hard Launch 2," a full launch, is expected to begin Nov. 13.
"When workers come in that day, they will not have our old system there as a crutch. It will be turned off and they will not be taking paper applications at all," she said. "They will be working totally in N.C. FAST. So far, the applications and reapplications that they're doing, they are doing all of them in there and there are fewer and fewer glitches and problems with every day and every week that passes. So that's good."
The process has been helped by conference calls once a week with the state and other Phase I counties (just behind a handful of pilot counties), a sort of forum to discuss and troubleshoot problems with other counties in the same situation, the DSS director said.
As part of a soft launch, Sampson and the other Phase I counties left the old FSIS (Food Stamp Information System) up and running while newly-trained workers used N.C. FAST to process new applications. The county entered "Hard Launch 1" at the beginning of October, when the FSIS system was turned off as a back-up for applications and reapplications.
Next week, county FNS staff is expected to begin receiving the two and half day training for the preparation of Hard Launch 2, in which all FSIS processing will be turned off completely and active FSIS cases will be converted into NC FAST. Income maintenance supervisor Erma Thornton previously said the hard launch's second stage could take place as early as Nov. 13, or as late as Jan. 22, 2013.
On Friday, Bradshaw confirmed the former.
She said the department has handled the process well, but the conversion of existing cases poses a daunting duty for stretched staff.
"All is well so far," Bradshaw said. "The only thing that poses a problem is — and it is the same in any other county — we will have to have ongoing cases converted. There is a conversion process to covert information before that worker can come in on Nov. 13 and have what they need in the system to work that case. We are spinning our wheels trying to figure out how to create a conversion team."
She said it is a tough task, one that she is exploring with senior management. Some temporary personnel may be needed, and they would have to be a trained "vested" person in DSS to help navigate the casework conversion along with existing caseworkers, Bradshaw noted.
No formal discussions or requests have been made, and Bradshaw stressed during Friday's monthly DSS Board meeting that no extensive talks had been had with county managerial staff about the transition as DSS has tried to brainstorm ways of dealing with fast-approaching deadlines. Bradshaw said Friday she expected to discuss the matter, and staffing concerns, with county manager Ed Causey, county staff and the Board of Commissioners in the near future.
"We are exploring many things right now," said Bradshaw. "We have not landed anywhere. We've got a lot of irons in the fire and we're trying to figure out how to do it. But the conversion work has got to happen adequately so we don't bottleneck our work here in the lobby as people come in to apply and we're slowed down because cases aren't converted and able to be worked. We're a little bit under the gun here to get something figured out on that, but we're working on it."
According to numbers reported to the N.C. DSS, the number of FNS cases in Sampson County have ranged from 6,400 to 6,700 in recent months, with the number of FNS individuals between 14,700 and 14,800. Bradshaw said new applications continue to come in on a regular basis.
"There are at least 25 to 30 a day," said Bradshaw.
Ultimately, the reapplication process for approved cases should take a matter of minutes under N.C. FAST.
"When everything is working correctly in N.C. FAST with the hard launch 2, the final launch, the troubleshooting of the problems and glitches and they become few and far between," said Bradshaw, "it should, they say, take 5 to 10 minutes. It will be a lot better one day — our problem is getting there."
Chris Berendt can be reached at 910-592-8137 ext. 121 or via email at email@example.com.