text:
The Academy is governed by the following bodies:
- The Chairman, who acts as the main representative of the Academy.
- The Board of Directors, the governing body of the Academy. It manages the Academy and is responsible for making provisions for any academic, economic and administrative matters set forth in the Academy's Regulations and Articles of Association.
- Section Directors and Secretaries.
The Academy is governed by the Governing Board, which is comprised of the Chairman, the Vice Chairman, the Secretary General, the Deputy Secretary General, the Treasurer, the Account auditor, the Curator of cultural heritage the Section Directors and the Head of the Fabra Observatory.
The Academy has 75 numerary members distributed in Sections, and an indefinite number of emeritus, supernumerary and correspondent members; the latter are elected from among those persons with no usual residence in Barcelona nor in its surroundings and who have performed studies of recognised scientific merit.
Units of service
General Meeting
The General Meeting is the meeting of the tenured members of the Academy. General Meetings may be attended by emeritus and supernumeraries. Plenary sessions are held at the opening and closing of the academic year; ordinary sessions are convened to present any relevant work and welcome new members to the Academy; and extraordinary sessions are also held as required. The Chairman and Secretary of the General Meeting are those of the Academy. The responsibilities of the General Meeting are:
- Appointing candidates to Academy positions, except for the roles of Section Director and Secretary, and for the Head of the Fabra Observatory.
- At the proposal of the sections, approving the vacancies to be filled and the appropriate job titles to be used.
- Approving changes of section for the permanent members.
- Appointing and welcoming new members to the Academy.
- Being knowledgeable about the revenues and expenses of the previous year and about the proposed budget for the ongoing year.
- Being aware of the resolutions adopted by the Governing Boards.
- Holding scientific lectures and presentations in ordinary plenary sessions.
- Approving the decisions on proposed new Articles of Association in the course of an extraordinary session.
- Approving the internal regulations in the course of an extraordinary session.
- Approving the award of the title of sponsoring member or honorary member.
Governing BodiesThe Academy is governed by the Governing Board, which is comprised of the Chairman, the Vice Chairman, the Secretary General, the Deputy Secretary General, the Treasurer, the Account auditor, the Curator of cultural heritage the Section Directors and the Head of the Fabra Observatory.
The Chairman acts as the Academy's main representative and chairs the Governing Board and the General Meeting. The Chairman's responsibilities include:
- Promoting and driving initiatives to meet the Academy's aims.
- Acting as the Academy's legal representative to all intents and purposes
- Ensuring compliance with the Articles of Association and Regulations.
- Chairing the plenary sessions of the Academy and those of the Board of Directors
- Proposing to the Governing Board the creation of the special commissions of the Academy and chairing those of which he/she is a part.
- In coordination with the treasurer, ordering payments as appropriate and, together with the Secretary General, signing all qualifications, diplomas, acts and official correspondence, as well as endorsing any certificates issued by the Secretary and other documents as required.
- Entering into and terminating work contracts with the administrative and service staff employed by the Academy, in accordance with applicable employment legislation and with the decisions of the Governing Board.
- In case of urgency, adopting any necessary resolutions, if possible, in agreement with the Standing Committee of the Governing Board, and report on them to the Board of Directors at the first session held thereafter.
Governing Board
The Chairman and Secretary of the Governing Board are those of the Academy. Their responsibilities are:
- During the first quarter of the year, approving the budget for the following financial year and the general balance sheet for the previous year.
- Appointing the Head of the Fabra Observatory pursuant to the provisions of Article 9 of the Articles of Association.
- Proposing to the Academy the announcement of any prizes and awards to be granted, for which the members of the Academy are not eligible.
- Designating the members of the Academy who must carry out special work or a special report according to applicable regulations.
- Assisting the Chairman in addressing any issues raised in the operation of the Academy, the Observatories and the Library and the Archives.
- Taking the initiative on all matters deemed to be of interest to the Academy.
Members of the Governing Board
Vice Chairman
In absence of the Chairman, the Vice Chairman shall have all the Chairman's powers and must conduct any tasks entrusted to him/her by the Chairman or the Board of Directors.
Back to the organisational chart
Secretary General
The Secretary General of the Governing Board is that of the Academy. The Secretary General has the following duties:
- Ensuring the availability of any necessary work and documents for processing.
- Reporting to the Chairman on any outstanding issues and on the matters to be discussed at the meetings.
- Issuing and signing the minutes of the sessions once they have been approved by the plenary session of the Academy or by the Board of Directors, as appropriate, and filing them accordingly.
- By means of his/her signature, authorise any agreements, reports, qualifications, appointments, certificates and any other documents delivered on behalf of the Academy, in addition to the official correspondence.
- Making the necessary arrangements for the keeping of the ongoing minute books and the medals of members of the Academy.
- Keeping a file that contains the CVs of the Academy members, with the date of their admission, the activities that they have conducted, the number of sessions attended during the year, the date of their removal from office, the record of medals awarded and all the necessary data for the history of the Academy.
- Keeping a file for correspondence and all matters of interest to the Academy.
- Signing the announcements for the sessions convened by the Chairman.
- At the end of each academic year, drafting a report to summarise the activities carried out by the Academy. This report must be presented by the Secretary General at the opening session of the following academic year. At the end of each academic year, preparing the programme of the sessions to be held the following year, indicating the members of the Academy that will participate.
- Preparing and ensuring the publication of a Yearbook every year. An extended version of this Yearbook must be published every five years from the 2009-2010 academic year. This must include updated historical data, some biographical notes of the members and any other information considered to be relevant.
- Keeping a logbook of all communications, procedures and certificates received or issued by the Academy or any of its departments.
- Keeping a minute book of the plenary sessions and another one for the sessions held by the Board of Directors, using the appropriate technology for that purpose.
- Providing the Library with completed minute books, files and other documents of the Secretary to be kept there when twenty-five years have elapsed from the date of the documents.
- Informing the members of the Academy about any events and matters of their interest, such as the death of any members, any vacancies that may be available, calls for awards, etc.
Deputy Secretary General
The Deputy Secretary General has the same powers as the Secretary General in the absence of the latter and must carry out any tasks entrusted to him/her by the Secretary General or the Governing Board
The treasurer shall be responsible for:
- Safeguarding of all the Academy's funds and being accountable to the Academy for these funds
- Making any payments ordered by the Chairman.
- Preparing the draft budget for the following financial year in order to submit it to, and have it approved by, the Governing Board every January as appropriate.
- Preparing a balance sheet together with any supporting documents at the end of each financial year, to be submitted for consideration and approval by the Governing Board.
Account auditor
The Account auditor must audit the cash flow transactions and inform the documented financial statements to be submitted to the Governing Board by the Treasurer.
Curator of cultural heritage
The Curator of cultural heritage has the following responsibilities
- Ensuring the conservation and improvement of the artistic and cultural heritage of the Academy, consisting both of movable and immovable property.
- Preparing and keeping an updated inventory of the Academy's property.
- Submitting any decisions that he/she makes in the performance of his/her duties to the approval of the Governing Board.
The Librarian's role is to manage the Academy's Library and Historical Archive. To this end, his/her responsibilities are:
- Coordinating the work of the specialist personnel who carry out Library tasks in accordance with general staff regulations.
- Keeping, preserving and disseminating the existing documentation and any other that is received in any format; and supporting and managing the exchange of publications with other institutions.
- Ensuring the development, maintenance and dissemination of the manual and Library digital catalogue pursuant to the regulations issued by the Biblioteca de Catalunya (Library of Catalonia).
- Keeping, preserving and disseminating all the Academy's historical documentation. Coordinating access to documentary resources by academics and by internal and external users.
- Coordinating and managing Library computer equipment (Internet, Wi-Fi, etc.) in accordance with the Academy's general regulations.
- Facilitating and promoting access to external scientific databases.
- Drafting the Library's operating rules, which must be approved by the Governing Board.
Section Directors
Section directors have the following responsibilities:
- Convening and heading the respective sections.
- Appointing any special commissions to perform specific tasks in the relevant sections.
- Reporting to the Secretary of the Academy on the section's matters and the outcomes obtained, as and when appropriate.
- Being part of the Board of Directors as ex officio members.
Head of the Fabra Observatory
The Head of the Fabra Observatory is designated by the Board of Directors, which may also appoint a Deputy Head. The Head is responsible for managing the Fabra Observatory and supervising the activities carried out there.
Standing Committee
The Standing Committee, comprised of the Chairman, the Vice Chairman, the Secretary General and the Treasurer, acts by delegation of powers by the Governing Board on any matters deemed appropriate by the Board and may assist the Chairman.
Publications Committee
The Publications Committee, comprised of the Secretary General, the Librarian and the Treasurer, shall oversee the Academy's publications.


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Starting up a blog and making it successful is not the easiest thing to do. Anyone can make a blog these days, so it's even harder to separate yourself from the crowd. Do you desire to learn how to create your own blog which stands above your competition? Read on!
Blog on a regular basis. A common mistake among new bloggers is creating a blog, but updating it infrequently. Readers whose interest is gained at first will become bored waiting for continuations or updated articles. Something you can try that works is to post in your blog at least once a week and provide email updates.
Never ever allow yourself to copy anything. Plagiarism is taken seriously, and if you do plagiarize you are ruining your reputation. To be successful with your blog it's not important to be a trained writer, but you must be passionate about your topic.
You should consider inviting guests to make posts on your blog. This could develop a good relationship between you to other blog owners, and you don't know when this could come in handy. Good relationships can frequently work in your favor. You may need a favor at some point in time, and the blogger that you allowed to post on your blog will likely be ready to help you.
You can hold readers' attention and encourage them to visit your blog frequently by supplying new content for them as often as you can. The best blogs post daily, which keeps readers interested in the blog and makes them return again and again. Daily posts can seem overwhelming, but give yourself a head start and prepare several weeks worth of posts before beginning your blog. That way, you will have sufficient material to use when you have not been as productive as you would like.
Don't shy away from using lists within blog posts. Lists become very useful when you're posting specific requirements, such as ingredients to gather or tools needed for a job. Lists provide a quick touchstone for your readers to determine if your content pertains to them.
Make sure you have included links to the social media that your readers can use to follow you. Facebook, Twitter, LinkedIn and many others social networking sites are highly advantageous to your success and author recognition. By making use of every available avenue of communication, you can stay connected to your loyal readers and attract new ones, too.
Have a section of your blog reserved for reader comments and jump in yourself. This will establish your readers as members of your community and enable you to develop relationships with them. Additionally, if you respond to their comments, they will come back because they want to read what you have to say.
The content of your blog is important if you want to increase traffic. Be sure your blog has useful and interesting content. When you have honest, personal, quality content, readers are more likely to return.
Place your blog articles all over the Internet. This will ensure that you get the widest viewership possible. Be sure you don't limit your avenues to success. You want to get in as many people as possible with the best techniques. Make use of every possible outlet for attention.
Take your blogging seriously. You should always be researching, learning and generally approaching your blog as a business. Learn from the pros, and see what seasoned bloggers are doing. Your readers will no doubt appreciate the extra effort you put into creating an efficient blog.
By adding a greater number of posts that fit your topic, you raise the likelihood that your blog will pop up on search engine results. Consequently, you will see an increase in your readership when more and more people can find your site. You will see a substantial increase in your readers when you follow this advice.
Your blog's keywords should be bold and visible. This is a practice that is not only helpful to search engine indexers; your readers will appreciate it, too. When your chosen keywords stand out, Internet users are more likely to be drawn to them and to click on.
You should consider yourself to be an expert on the topic you are running a blog about before you write about it. By not having enough expertise on the topic, you may give readers false information. Knowing as much as you can will also allow you to respond to comments quickly and accurately.
Blog comments are important. This gives readers a sense of investment in what you post on your blog. Try and respond to as many comments as you can. This way, your readers will keep coming back so they can keep reading as well as being a part of this ongoing conversation pertaining to your topic.
Holding contests and giveaways can be a great draw to pull in readers for your site. Nobody will pass up the opportunity to get something for free, even if the free item is small. You will achieve the best payoff by offering as many giveaways as you can. Readers will return to your blog again and again to look for new contests, if you give things away regularly.
It is necessary that you use the appropriate font for your blog. Since your blog's content is the most important feature, you must determine the best font size. If your text is too small, readers will strain their eyes and most likely not come back. Conversely, if your text is too large, it'll distract readers and make it difficult to read the entire blog at once. Strive for a balance between large and small font sizes so that readers can comfortably read your blog.
Stick to topics whose relevance won't be fading any time soon. It makes sense to create blogs around concepts that have longevity, because that will help bring in a larger audience.
Once you have established a well-written and unique blog, you can sit back and wait as the visitor count increases. Use the knowledge you have gained from this guide and you will have a lot more followers than what you have imagined.

subset: commoncrawl


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Kawasan Niaga Citra Gran Blok R11 No. 16-18, Jl. Raya Alternatif Cibubur, Jati Sampurna, Bekasi, Jawa Barat 17433, Indonesia.
Jl. Raya Klapanunggal Setusari - Bojong RT 01/04 Cileungsi, Kab. Bogor, Jawa Barat 16820 Indonesia.
Contact Us
Phone +62.21.8430.4899Mobile +62.813.1701.2603
Email [email protected]
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If you see this warning, please check out the documentation regarding jQuery conflicts. We have solutions that can also fix third party issues like this one.
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text:
This Indigenous Hunter Teaches Youth How to Live Off the Land in Boreal Forest
"An intact boreal forest is essential for the survival of Dene communities," says James Marlowe. Marlowe is a Dene hunter and guide from the Lutsel K'e Dene First Nation, a remote Indigenous community on the east arm of Great Slave Lake in Canada's boreal forest. The lifestyle of the Dene is experiencing some changes, and so is the forest landscape, as demand for the area's rich natural resources expands.
The boreal region of Canada stretches across more than a billion acres, and is one of the largest intact forest ecosystems on Earth. Pew's International Boreal Conservation Campaign encourages a balance between development and conservation and works with the people who live and there to achieve that goal. People of the Boreal is a multimedia project that tells the stories of those who have the most to gain or lose from decisions about how the region is managed.
Learn more about Indigenous hunter James Marlowe, and view the entire People of the Boreal series.
America's Overdose Crisis
Sign up for our five-email course explaining the overdose crisis in America, the state of treatment access, and ways to improve careSign up
Cultural Traditions are Alive in The Boreal Forest
In Canada's Northwest Territories, James Marlowe teaches youth how to protect and live off the land
People of the Boreal
See one of the last great forest regions on Earth—and meet the people who call it home.


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Be available for your man! Though the Duggar family has extensively explained their courtship practices and does not permit sex before marriage, Michelle Duggar is definitely in favor of newlywed women having lots of sex with their husbands.
In a blog post on the family's website on Oct. 8, the mother of 19, who is married to patriarch Jim Bob Duggar, passed along some advice she received from her "dear friend" Gala. Gala thinks it's important for women to provide their husbands with sex whenever they need it.
"Anyone can iron Jim Bob's shirt, anybody can make lunch for him. He can get his lunch somewhere else," Michelle, 49, quoted her friend Gala. "But you are the only one who can meet that special need that he has in his life for intimacy. You're it. You're the only one. So don't forget that, that he needs you."
According Michelle and her friend, it doesn't matter if the woman is pregnant, tired, or not in the mood.
"So when you are exhausted at the end of the day, maybe from dealing with little ones, and you fall into bed so exhausted at night, don't forget about him because you and he are the only ones who can have that time together. No one else in the world can meet that need," she wrote. "And so be available, and not just available, but be joyfully available for him. Smile and be willing to say, 'Yes, sweetie I am here for you,' no matter what, even though you may be exhausted and big pregnant and you may not feel like he feels. 'I'm still here for you and I'm going to meet that need because I know it's a need for you.'"
But all of this sexual availability is not for nothing. Michelle also notes that her husband meets her emotional needs.
"He will sit there and listen to everything I need to tell him because he knows that I'm there for him, too," she wrote. "I'm meeting his needs, he's meeting my needs."
Tell Us: What do you think of Michelle Duggar's advice?


text:
This ain't even going on the tape, nigga fuck it
This that overtime flow
It won't ever be beneficial for them to ever hate me
I work immensely and dream greatly
And for all my inner wisdoms I scribble daily
To get this fed-free fetti
May god bless it cuz my guess it ain't shit you could tell me
Let's get it
Tell these haters to catch up, hot dogging forreal
Peep the way this guy rolls, flat bread on that land
I'm just showing, improving, niggas told me I couldn't
Now they say I'm great all day man they just johnathon gruden
Baby scholarship student smart when she do that part
And I do fool with few these hoes but don't do so with too much talk
These bitches too much talk, these niggas too much talk
Niggas be deep as fuck, it confuse that when using heart
Pussy niggas try to push me to the limit
Think it's all love jones 'till I perform as menace
A man has zero if a man has limits
Where I'm from, little ass pass stones like bad kidneys
Get me doe, and it's on my mind but the same time
And today I wrote a great rhyme and read news of a new columbine
The world good, it's the people crazy so we pray for newtown
And I pray for truth and I pray profusely while shaking lucifer
May god have us, in this time we ain't all together
We all pot, all day I hear you calling kettle
Call waiting, call blocked, no conversation
And I see nobody like a fucking coroner vacation
Shout out to my fam though
And I don't fuck with snakes but I got ladies up at famu
D.c. get me, 'till her ass see me
Niggas hating, have a glass of fiji
You niggas parched, don't even start, you need dasani
Your finest women you wine and dine won't see my lobby
Whoa kimosabe, big balling is still my hobby
If a ball was one of these rhymes I'd get a scholarship with my rhyming, look
The bo jack of profound rap, guess they not hip
So they all burn from the highest man to not buck yet
'cuz I'd rather raider, try not to date her but occupate her
And I floss your lady, her walls shake like a cocky neighbor
Folarin in the house ma'am
And after yoga get india with the dao slim
One-fifty-one chilling on the couch bent
Feeling I ain't getting it 'cuz I ain't living on a mountain yet
The perfect night is a quiet woman and loud spliff
So now ? bumping ? shit
Serenade her with some words, spread them curves that's my goal
Since I blow and treat my whore like a trombone
They May flow but they not dope, they just drive 'cuz they not fly
They May say we at a I but they not 'le, they just lie
And a more than likely vacant, and I'm all the time booked
Reflected mine via the tongue like jordan five, woo
Like lou williams, I do numbers and I'm too serious
In that blue bentley, it's true it's rented, got a new dead man
Ghost tinted like number suit, i'ma blow digits
It's no boob, for your old j's they gon' four-fifth ya
Olympic 9?s I been in, 'cuz all the dimes was training
I'm so in love with this hip-hop but I swear it changed when I got famous
Off the wall like mj is, off the wall like I'm vega
Austin powers with gold, often see what I'm drinking
Double sleeve I'm a anky, double cup I'm on tx
On out in bx with frenchie nigga fuck with me where I be at
Nigga know I leave how I entered
And you leave without respect then you May leave out dismembered
And I see you laurinaitis but my legion is different
You dodge ram and I'm large benz and I'm g nigga, get me... doe
And I hear the talking but these niggas is talking folarin
December 24th, folarin
Note :
Le clip vidéo de Too Much Talk (Freestyle)
Télécharger le MP3, acheter le CD Audio ou la sonnerie de Too Much Talk (Freestyle)
Autres singles de Wale
- Sunshine (Remix)
- Bennie And The Jets
- King Slayer
- Twerking Cyrus
- Royals (Remix)
- Got A Feeling
- Ain't Perfect
- Walk 'N Live
- Stack On My Belt
- Anything Goes
- Seasonal Love
- Drop
- Ridin'
- Poor Decisions
- Winter Schemes
- Bad
- Hella
- Bad (Remix)
- Stackin
- No Days Off
» voir les 74 singles de Wale
Liens pour les lyrics de Too Much Talk (Freestyle)
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text:
This article is more than 1 year old
US veterans' data exposed after burglary
Old soldiers' data never dies - it just gets taken away
A PC containing the personal details of as many as 26.5m US veterans has been stolen from the home of a worker at the Department of Veterans Affairs (VA), sparking a major security alert.
A thief broke into the data analyst's home earlier this month and stole the computer during the course of a burglary. The laptop shouldn't have been there in the first place because it's against VA policy to take these files home. The unnamed worker involved has been placed on administrative leave pending an inquiry. Meanwhile, FBI and local law enforcement officials are investigating the security breach.
Compromised information includes the names, dates of birth and Social Security numbers of millions of former US servicemen and women. In some cases, home addresses, disability ratings, and information on veterans' partners was also exposed as a result of the apparently random burglary. There is no indication as yet that the data has been used in identity theft scans, but VA officials still issued an alert as a precaution.
"What happened is absolutely unacceptable, but the task at hand is to inform every veteran family so that they can begin taking steps to safeguard their personal information," Veterans of Foreign Wars commander-in-chief Jim Muelle said. He added that workers and officials who may have been at fault for the breach would be held accountable for their actions.
The 26.5m names potential involved represent every military veteran discharged since 1975, and possibly earlier if the individual filed a VA claim. The VA said there is no indication that anyone's medical or financial records were compromised, but the VA decided to go public with the breach anyway in an endeavour to warn veterans of the incident.
The VA will send out individual notification letters to veterans. Vets can also go to firstgov.gov for more information. The VA has also set up a toll-free hotline to answer queries from individual vets and to provide advice on consumer identity protection. This call centre can be reached on 1-800-FED INFO (333-4636). ®


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This is the easiest way I know to get a public persistent REST API up and running in under 1 minute, without writing any code.
We'll be using json-server by tipicode hosted on Glitch.
Step 1: Clone/Remix the demo project
Head over to Glitch.com and "remix" my json-server-demo.
Step 2: Use your own data
You can change db.json with your own json "database".
The one in the demo looks like this:
"games": [
"id": 1,
"title": "Frogger",
"year": 1981
Step 3: That's it!
While on the Glitch project, click on "Show in a new window", and you'll see the URL/endpoint of your REST API.
In the demo's db.json file,
"games" becomes an entity that you can access like this:
GET https://json-server-demo.glitch.me/games
POST https://json-server-demo.glitch.me/games
PATCH https://json-server-demo.glitch.me/games/1
DELETE https://json-server-demo.glitch.me/games/1
How it works
Glitch projects can run Node.js, but in our case we don't need to write a single line of code. We simply declare our dependency to json-server and our "start" script in the package.json file:
"scripts": {
"start": "json-server --watch ./db.json"
"dependencies": {
"json-server": "^0.16.1"
By default json-server reads and writes to the db.json file, so all changes made by POST, PATCH, PUT, DELETE http methods are persisted in "disk" in the Glitch project. See Do you have built-in persistence or a database? in the FAQ.
The answer is YES!
This means you can: Use files as a flat file database
Warning: Glitch Restrictions
Glitch "projects" seem to take some time to warm up or wake up, and the go back to sleep after a period of inactivity. For this reason I think this quick setup is good for demos or workshops, but not for production.
Please refer to the links below for more information:
Photo by coniferconifer on Wikimedia Commons


text:
Between the 19th and
24th of April, a delegation constituted of Irina
Muresan, the manager of the Leader Group "Somes Transilvan", Vasile
Rus, director of agriculture and rural development in the Mozaic
Association, and three local farmers (Ioan Borsan, Mircea Tocaciu
and Mircea Deusan) participated at a study trip to the Eifel Region
(W Germany) organized by Prof. Dr. em. Wolfgang Schumacher from the
University of Bonn, Inge Paulini from the Mozaic Association and
local actors.
Some of the activities were:
- participation at the daffodil
festival in the National Park Eifel
- discussion with the Leader Group
Eifel about future projects
- meeting with the mayor of
Nettersheim and visit of the nature center of the commune
- visit of dairy farms and a
- discussion about extensive
orchards with the staff of the "biological station"
- visit of an outdoor museum of
rural areas
and many others.
We enjoyed the time we spent
together and with the new acquaintances and want to thank all the
people who made this excursion to a very special event for us.
Moreover, we are happy about the new possibilities of
collaborations which turned up and hope to put some of the ideas we
have developed into practice soon.
you can see more pictures!


text:
Stay on top of all the latest news, photos and videos coming out of the White House.
This Obama Presidency has been incredibly good at providing access to not only the First Family, but also access to up-to-date information. I guess that makes Obama the first #SocialPresident ?
With the latest update to the mobile app you get:
- Breaking alerts directly from the White House
- Live video streams of official events as they happen
- High-quality photos
- The latest news from the White House
- Full text of speeches and press statements in the Briefing Room
The app is FREE and available for the iPhone, iPad, and Android devices.


text:
Sadly Edinburgh City Council is planning on building houses on some of these fields (you can see my previous posts about that here).
We then walked into Cammo Country Park. We had some bird food with us and scattered most of it round some fallen trunks where several birds had already gathered. We then stood and watched for a few minutes while the birds came in to feed, the blue tits
Here's advice on feeding birds on the Royal Society for the Protection of Birds (RSPB) website.


text:
In today's market, countless companies are moving towards creating a more sustainable future. They tirelessly overhaul their practices in an attempt to be, or at least appear to be, a business that can thrive in a more equal and survivable world. A little bit, or even a lot a bit, of elbow grease does not guarantee that sustainability can be achieved this way. Capitalism normally thrives when people and the environment face unfair conditions and are exploited. Can, then, companies actually be sustainable under a political regime that is, at its heart, capitalist? Can capitalism and sustainability ever coexist?
The answer to these questions depends on how sustainability is defined. Currently, it is measured across a number of different metrics, focusing mainly on the environment and society. As such, ecology, gender equality, and health and safety are all concerns that are central to sustainability. That means that in a sustainable world, companies will have to either ensure they protect these three things, or survive without threatening their balance.
On the other hand, unbridled capitalism requires that a free-market determines all of these metrics. The insurance of environmental protection, gender equality, and health are all, according to the capitalist, possible in a free-market system. Clearly, up until this point in history, the free market has utterly failed in this venture. We currently stand at the precipice of a burning earth, dire global gender inequalities, and a significant lack of safety for those at the bottom parts of society, living without homes or health insurance. Of course, no state is truly endorsing unbridled capitalism; even in the US, the market is regulated and its limits defined by legislature; while in the UK, the NHS ensures healthcare for all citizens. However, are these measures enough if people continue to be homeless, bankrupted by health complications, and/or discriminated against personally and professionally due to gender?
One thing worth noting is that capitalism is a system that not only thrives on—but requires—winners and losers. In a free market, money does not come from nothing; in order to make money, someone has to lose money. A zero-sum game, if you will. The success of some has to come at the failure of others. The greatest profits are made in the areas where there is the greatest demand, which, in turn, begs the question: where is the greatest demand? The greatest market demand will always be those things that people need to survive. People need somewhere to live and medical attention to survive. It is no accident that pharmaceuticals and home-owning are some of the most lucrative markets there are (combined they take up 7 out of 15 of the most lucrative markets according to Forbes). Beyond this, capitalism thrives on the ability to profit from unfounded inequalities. This is exemplified most illustratively through slave and prison labour, but can clearly be seen in the continuing fact that women are still paid less for the work that they do for no defensible reason. The pursuit of profit continually tempts the capitalist to cut corners and utilize inequalities and unavoidable market demands for their benefit.
Is capitalism truly reconcilable with sustainability then? In short, no.
Unbridled capitalism is theoretically against the idea of a sustainable future. The logic behind profit demands that capitalists reap the benefits of inequalities and wring out the poor, the sick, and the environment for as much as they can because they create the most desperate market demand. This desperate market demand, though, is often the simple demand for the recognition and assurance of basic human rights. Humans need secured shelter and access to health care in order to survive, and capitalism simply cannot reasonably ensure this. The free market of human rights profits from those things that all people, everywhere, need in order to survive. The reason that this cannot be done is that those who cannot, or can barely, afford their free-market human rights are the most vulnerable. Someone who will die without a life-saving medication will pay whatever they can, and someone who cannot afford reasonable housing will live in squalid and unlivable conditions to survive. The person on their deathbed and the person who is threatened with homelessness are in no position to negotiate with the homeowner or the pharmaceutical company. They are not free participants. They are slaves to the market. They can and will be exploited to the benefit of the capitalist acting under the logic of profit.
This capitalist system of profit is unsustainable because a human society cannot survive on it. The people at the bottom of society will inevitably suffer at the hands of those who have more bargaining power. Imagine playing poker with one chip against someone who was a hundred. If you lose, you are out. That is not even an enjoyable game, never mind a sustainable one. A future that is truly sustainable does not profit from human rights, and ensures these things for all people, because without them, negotiating on an equal level becomes impossible.
What then, does sustainability really require that capitalism cannot offer? Simply going by the three metrics given before, sustainability requires environmental protection, gender equality, and health and safety. Firstly, health and safety requires adequate healthcare and shelter for all people, so both universal healthcare and a severely limited housing market would be necessary. Secondly, capitalism can no longer profit off unfounded inequalities, like those based on gender. How companies, hire, determine pay, and regulate their practices needs a complete overhaul. Lastly, severe regulations need to be placed on how companies interact with the environment, and legislature needs to limit the market's reach over the Earth. In all likelihood, then, the state (meaning, of course, an uncorrupted and freely, democratically elected state) would need to take over and run the healthcare and housing systems, and would need to severely monitor and regulate hiring and pay. Suddenly the market does not look so free.
In a truly sustainable future, social housing and healthcare is widely available, companies can not profit off inequalities, and the ability to profit off the environment is severely restricted. The state has a larger and stronger reach over the market than a pure capitalist would ever want. The logic of profit can no longer dictate all of the actions that the capitalist makes, and people are secured against the greatest insecurities and vulnerabilities they could face.
What this means for companies pursuing sustainability is that they must abandon the logic of profit. No longer can profit reign as king, as emperor. In order to be sustainable, companies must have a sustainable mindset. They need to lobby for and see the changes in legislation that a truly equal future needs and to change their practices accordingly. Sustainability is not about company practices and policies, it is about their outlook and methodology. The first priority of the private sector should be ensuring the equality and sustainability of people and the environment, and then, and only then, can and should they strive for profit. To do what the logic of profit and capitalism requires is to profit at the expense of basic human rights and the survivability of the environment; it puts the cart before the horse.
This doesn't mean that sustainability is necessarily at odds with markets. It is at odds with any form of capitalism that does not ensure the protection of the environment and the equality of people. Once these are ensured, the market can then make use of whatever freedoms are available that do not infringe on the mindset and assurances of sustainability. So, as a company, it is not enough to ask: am I sustainable yet? The answer to this will always be no. Only when they stop asking this question and shed the logic of profit, are they truly moving towards sustainability.


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The History Lesson
Bessie Colemanâs life took a while to get off the ground.
Part African-American, part Native-American, she grew up poor in segregated, turn-of-the-century Texas. She couldnât afford to finish college and wound up in Chicago at age 23, doing manicures.
Thatâs where everything changed. Among the folks she met in the Windy City: soldiers returning from World War I. They told fantastic stories about flying aces like Eddie Rickenbacker. Eventually, Coleman got a crazy idea: to become an aviator.
Back then, just a handful of American women were licensed to fly, and the top American flying schools wouldnât even teach a woman of color. So Coleman took French lessons, and with the help of a wealthy patron (Robert Abbott), sailed to way more enlightened Paris, where she earned her pilotâs license in 1921 — two years before Amelia Earhart.
When Bessie returned to the U.S., she was a sensation: the first black female pilot. The press fawned over her. Hollywood offered movie roles. And for years, she traveled the country, performing stunt-laden air shows for crowds of thousands. People called her âQueen Bess.â
Bessieâs goal was to start a flying school for people of color, but she never got the chance. During rehearsals for an air show, she crashed to her death in April 1926.
Eighty years later, she was inducted into the National Aviation Hall of Fame.
Today, in the Chicago, Oakland, Tampa, and Frankfurt airports, youâll find roads named after her.
The Booze
Bessie's Biplane
A riff on the classic cocktail, The Paper Plane. Crafted by Michael Mendoza, bartender at Flight 112 in Elmhurst, Il., a short flight from Chicago O'Hare Airport, where Bessie Coleman Drive is named in her honor.
- 3/4 ounce Still Moon Moonshine White Lightning
- 3/4 ounce Suze
- 3/4 ounce Clement "Creole Shrubb" Liqueur d'Orange
- 3/4 ounce Lemon juice
- Orange peel
Pour equal parts of moonshine, Suze, Clement "Creole Shrubb" Liqueur d'Orange and lemon juice into a cocktail shaker. Shake and then strain over a coupe glass. If you have origami skills, fold the orange peel into the shape of an airplane, or use an X-Acto blade to shape an airplane out of the orange peel.
…when you subscribe to our weekly newsletter. Youâll find all sorts of good stuff there like bonus audio, musings on culture from our staff, photos of our guests and co-hosts being ridiculous, and new cocktail recipes. Sign up below!


text: An imaginary microburst storm hit Homewood on Thursday, Oct. 26, downing trees and making main thoroughfares impassable. Luckily, it was a test and only a test for public works officials. The storm events served as the scenario for the first major disaster drill sponsored by the Suburban Public Works Directors Association.


text: Hello Everybody! Jul 25, 2018 13:28:14 GMT admin, NightMachines, and 3 more like this Quote Select PostDeselect PostLink to PostBack to Top Post by robertlanger on Jul 25, 2018 13:28:14 GMT Welcome to the new AE modular Forum!I'm really happy to see this forum existing now; it was high time for this platform as the AE modular scene is growing more and more. Big thanks to Carsten and Felix for their support - without them it wouldn't exist yet! I hope that you will join me to discuss how the system can be extended and used in your creative work; from my point of view I want to see it growing based on your ideas, questions and comments.The forum will also serve as a support channel where you can post any questions you have about the tangible waves modules. I will also post regular updates about upcoming modules and invite people to showcase their designs, performances, etc. It is my hope that many of you will sign up and join me in the forum to make it grow into a valuable online resource for all things AE modular!


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Hand-Knotted Collection —
Designed especially for the woman experiencing hair loss… but with no loss of style! These wigs are entirely hand knotted which gives them a forward movement and the look of really natural growth. This also lets you part them any way you want…left, right or center. Just like your own hair! You can change your style every day.
We've replaced the velvet lined front rim with a sheer, scalloped front for a low density, natural looking hairline. This not only eliminates any bulk at the hairline, but also allows you to style the wig off the face. The soft velvet lined ear tabs and nape, combined with new ultra-thin adjusters at the nape, prevent friction on sensitive skin. The construction also features sewn in wefts at the lower back to ensure the style lays flat against the countour of the nape.
Showing all 8 results


text:
Top 10: Fatal Screwups
Number 3
Zinedine Zidane
Many consider Zidane the greatest player of all time. At the very least, he is in the same class as Pele and Maradona, and his stature is heroic, despite his ferocious head butt. In 2006, Zidane's reputation as a stylish playmaker and determined leader had long been cemented. Before the tournament began, he had announced that the 2006 World Cup would be his swan song. So, when he carried his French squad all the way to the final, Zidane seemed like a man of destiny.
With France and Italy tied at one, and the game in extra time, Zidane and Italian defender Marco Materazzi exchanged words. Then Zidane turned and, like a raging bull, drove his bald melon into Materazzi's sternum. The act has certainly added an intriguing chapter to the Zidane mythology, but France sure could have used him in the penalty shoot-out, which Italy won in order to claim the World Cup.
Number 2
Bill Buckner
Bill Buckner is a classic scapegoat. In Game 6 of the 1986 World Series, the Boston Red Sox and the New York Mets went into extra innings. With the game being played at Shea Stadium, Boston batted first and scored two runs, which should have sealed not only the game, but the World Series.
After that, however, a series of unfortunate events took place in the bottom of the 10th. There were two outs when the Mets started their comeback, while three straight singles and a wild pitch set the stage for Buckner's error. With Mookie Wilson at the plate, the game now tied and the winning run standing on second base, Wilson chopped a slow grounder down the first-base line. The ball slipped through Buckner's legs, allowing the winning run to score. Until the recent Red Sox triumphs, this moment fed the mythical Curse of the Bambino more profoundly than any other event during Boston's drought.
Number 1
Andres Escobar
Despite his outstanding soccer skills, Andres Escobar fell victim to the fanaticism of his sport when his fatal screwup led, more or less, directly to his homicide.
In 1994, Colombia had to beat the U.S. in order to stay alive in the race toward the Cup. The game was evenly fought, but the decisive moment came when an American crossed a dangerous ball into Colombia's 18-yard box. Escobar slid in an attempt to clear the ball, but in a terrible stroke of fortune, he deflected the ball into his own net. In the end, this own goal was the difference in a 2-1 victory for the U.S. Ten days later, Escobar was shot and killed in his hometown.
screwing the pooch
While glory and tragedy don't happen every day, athletes deal with winning and losing on a weekly basis. And when an athlete becomes a fatal screwup, he is virtually forced to go into hiding to avoid the wrath of the fans. Then again, athletes are paid a king's ransom to perform, so they should know what they're getting into when they strive after glory. After all, someone has to screw the pooch.


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The MCAT Podcast – Next Step Full length 10 Review II
- by
- Jun 13, 2018
- MCAT Blog, The MCAT Podcast
- Reviewed By: Liz Flagge
Dr. Ryan Gray, of The Medical School Headquarters, and Next Step's Vice President of MCAT Content, Bryan Schnedeker, team up to bring you The MCAT Podcast every Wednesday! This week's podcast is continuing the coverage of Next Step's Full Length #10.
One of the best ways to prepare for the official MCAT exam is to take representative MCAT practice exams. Next Step provides 10 full-length practice exams designed by industry experts to simulate the official exam as closely as possible. Listen to this week's podcast for an in-depth review of a passage and question set covering body density seen on NS FL #10.
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IRVINE (CNS) - A pregnant woman is hospitalized this morning after her car was sideswiped by a man police said stole an Orange County Transit Authority shuttle bus in Irvine and led officers on an approximately 30-minute chase that ended with a crash into a freeway guardrail in Costa Mesa.
The man driving the bus hit Valerie Barrow's Prius on the Costa Mesa (55) Freeway, ABC 7 reported. Barrow is 18-weeks pregnant and is recovering at a hospital, according to ABC7.
Her husband, Josh Barrow, told the station the fetus is OK.
The bus, which was empty, was taken about 6:20 p.m. Thursday in the area of Barranca Parkway and Harvard Avenue, according to Irvine police.
A motorcycle officer spotted the bus on the Santa Ana (5) Freeway and tried to pull it over, but the suspect didn't yield and allegedly tried and failed to run down the officer, according to Irvine Police Department Public Information Officer Kim Mohr.
The officer was not injured, Mohr said.
The California Highway Patrol took over the chase, which made its way onto the southbound Costa Mesa (55) Freeway and the suspect crashed the bus into a guardrail while exiting at Fairview Road at 6:51 p.m. Thursday, authorities said.
The suspect got out and attempted to flee, but was quickly taken into custody by CHP officers, Mohr said.
Photo: Getty Images


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Kevin Mack
I am Kevin Mack currently an Operations Director for Company Moves and Storage, a commercial relocation company, of which I am part owner. This is my second career, having spent 27 years working in the food industry, working my way up to Head Chef with a prominent bank, being responsible for the hospitality. This was truly great fun and gave me the opportunity to cook for and meet many notable people. Then as an Executive for a restaurant company, compiling menus, training and opening several sites.Then approached to join my current company, which has been an exhilarating experience but most enjoyable.
"This led me to Round Table, for a few years, then Rotary, where I first experienced the KidsOut National Day Out. Since then it has been close to me and even more so when Peter Jarvis OBE used to visit our event in June. When a cd was made to promote KidsOut I was invited to appear, scary but I am told very successful. Through Rotary I was asked by Gordon to become an ambassador, it was a simple answer to say yes."
I have two children, Jo and Chris, Jo is married and I also have a wonderful granddaughter Katie. My past times, when I have time are golf and following Crystal Palace, well someone has too.
Ways you can help
Any gift, small or large, can help us make a difference to vulnerable children.


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Seven in ten Americans underestimate the seriousness of sudden cardiac arrest or SCA, and mistakenly believe it is a type of heart attack, according to a recent survey by The Heart Rhythm Society (HRS).
Here are 5 facts from the ongoing HRS Apples and Oranges campaign to help you understand the difference between the two heart emergencies—and why it matters:
1. SCA is a malfunction of the heart's "wiring" or electrical system that controls your heartbeat. Heart attacks result from bad "plumbing", or problems within the blood vessels that carry oxygen to the heart muscle.
2. SCA immediately and completely halts blood flow throughout the body, starving the entire body of oxygen. Heart attacks (also called myocardial infarctions or MIs) reduce or block circulation to a particular area of the heart muscle.
3. SCA occurs without warning and is often the first indication of unsuspected heart rhythm problems. Loss of consciousness occurs within 20 seconds. Heart attacks are usually (but not always) preceded by chest discomfort or trouble breathing and happen to people with high cholesterol, high blood pressure, or a personal or family history of heart disease. Heart attacks can trigger the deadly heart rhythm called ventricular fibrillation that causes SCA.
4. SCA has a cure. It is to "shock" the heart back to normal rhythm with a machine called a defibrillator. But the window of opportunity is short—chances of survival decrease about 10 percent for each minute spent waiting for a defibrillator. Fortunately, many therapies exist for heart attacks and getting prompt emergency treatment can avoid or reduce heart muscle damage when symptoms are recognized early.
5. SCA occurs almost 1,200 times per day in the U.S. Heart attacks claim the lives of about 600 Americans daily, including 300 who die before reaching the hospital. Most of those deaths are from SCA.
Click here for more on SCA from The Heart Rhythm Society.
Watch for more about preventing SCA and saving lives in future weeks.
Become a Saturday Evening Post member and enjoy unlimited access. Subscribe now


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We often don't think of Kim Kardashian as being political–or engaging in political conversations. But The Wall Street Journal made her so angry about an article they published that denied the Armenian genocide with a full-page ad in April, so she decided to that she respond by taking out a full page ad in the New York Times as retribution. We can't actually blame her.
I'll be upfront and say I really don't like the Kardashians. I don't get the appeal–and perhaps it's because I just don't like or enjoy reality TV. Drama in any form gets under my skin in the worst way possible. But it was also hard for me to ignore how truly spot-on Kardashian is in this instant–and it's important to say so, especially considering her vast influence.
This past Saturday, her ad appeared. In it, Kardashian wrote that she and her family are "no strangers to BS in the press." This, however, was different, as it literally denied that nearly 1.5 million Armenians were murdered over the course of a year (from 1915 to 1916) by the Ottoman government. And you know, that's a terrible thing to imply. She wrote:
"For the Wall Street Journal to publish something like this is reckless, upsetting and dangerous. It's one thing when a crappy tabloid profits from a made-up scandal, but for a trusted publication like WSJ to profit from genocide – it's shameful and unacceptable."
Kardashian accused the newspaper of spreading lies, and called for Turkey to be held accountable for the Ottoman government's actions. She also urged the U.S. government to recognize the Armenian genocide. Erasing history is never OK to do, especially for a major magazine and media outlet, so I'm grateful to Kardashian for speaking out.
Read what she wrote below:
Wow! @KimKardashian + #Armenian Educational Foundation challenge #ArmenianGenocide denial in full page @nytimes ad pic.twitter.com/lp0lxDCJPT
— Aram Hamparian (@ANCA_DC) September 17, 2016
Read More:
3 Ways to Handle Your Toddler's 'Why Phase'
Mayim Bialik: Why I Refuse to Get My Kids Smartphones
Quiz: Which Celebrity Jewish Mother Are You?


text: Was/Is Mauck the leader on the field for your offense? We were trying to figure out if his loss would have leadership consequences or simply experience ones. My friends weren't sure if Clayton or Davis or someone on the O-Line filled that role . . . anyone have any idea on the team chemistry in that respect? Thanks in advance.


text:
It doesn't take as much work as publicized to take care of our children. I'm not saying it's not hard, here as I put my throbbing feet up on my coffee table and write. However, I will say that the real work, the difficult work, the work that isn't in the headlines, is a woman's work. Taking care of ourselves. It is hard. Taking care of our children is natural, instinctual, congruent with our inner selves. Taking care of our children is on our minds before anything else, without trying. However, taking care of "Me" is not. You want to see a woman sweat? Watch her try to peel away the guilt when she's writing a blog instead of reading to her kids ;). Wedging time in for yourself, seeking out to know yourself, teasing apart your thoughts to find your voice and then acting on what you discover – that is hard work.
Then why do we spend so much time talking about how hard it is to care for our kids? Hmm. Because talking about ourselves doesn't interest anyone. Talking about that isn't applauded. In fact, we feel ashamed of it. When we stop fighting for this though, stop working until we sweat, when we stop pressing in to the heart of this most difficult challenge, than we stop growing. The shame that hides us drifts over and touches the very ones we are sacrificing for. How we see ourselves eventually is how they see us too. In the end, will we even understand why?
What would happen however if we did our most difficult job? Wow! The idea is huge. Everyone wins I think. It may not be so apparent and it may not be as celebrated as Mother's Day. But we do. Our kids do. Our partners, our families, our communities, and on. It starts right here with "Me."
Self Care Tip #7 – Work a woman's work. Be a friend to yourself.


text: The Best Mold Inspection Gainesville Florida Has to Offer! Our team of experienced Gainesville mold inspection pros can handle both residential and commercial projects. We can tackle anything from new built inspections, mold testing and sampling, to new purchase homes. We have the skills and experience to do it all. Not only we inspect for mold for new home inspections, but we also provide the high quality mold testing residents can count on. Our company offers you skilled workmanship and the best quality material for all of our projects. A moldy home can be a frustrating situation, but we are here to help! Call the mold inspection Gainesville FL specialist that locals depend to get the job done.


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Content is king. It's also expensive and cumbersome to produce at a high standard of quality.
And if you're like the rest of us, every word, and every article needs to count for as much as possible, driving new traffic, and converting visitors. When you spend your time and money on good quality, relevant content, you have the secret to keeping your website affordable.
The ultimate goal, as always, is to have those articles go viral and spread like the plague (but in a less hazardous more beneficial way). And while spreading like wildfire is the goal, getting users to take action and actually aid in the process is easier said than done.
In this article, we'll explore data-backed ways to enhance the virility of your content, drive more traffic, and earn you natural backlinks like clockwork!
And yes, while there is no "magic" button, going viral is as much of a science as it is an art, with everything from readability/visibility, to layout/presentation and even the way in which you write your title impacting the chances and extent to which your content (article, video or otherwise) will go viral.
It all starts here folks. And yes, there are a couple of nifty and quite frankly dirt simple ways to get the most out of that crafty and engaging headline your copywriters wrote.
"How to XYZ" and the like are fun headlines that focus on "intent" based searches (i.e. Rankbrain), but data suggests that using a number in your headline can increase CTRs (click-thru rates) by as much as 2x more than those without numbers.
So consider changing that headline to "How to XYZ in 10 days" to double clicks to your articles.
In a study that looked at over 150,000 headlines, a clear trend was found. Headlines that used ODD numbers (i.e. 1, 3, 7, etc) received an additional 20% increase in CTRs than their counterparts which used even numbers.
Hey we told you these were SIMPLE to incorporate : )
Don't take our word though, Outbrain (a content discovery network serving over 200 billion consumers monthly) ran a study. After analyzing more than 3 million headlines they found that those using [brackets] in their headlines experienced on average a 30% increase in CTRs!
We all know images are a great multi-media tool to enhance the user experience, break up the monotony of blocks of text, and live up to Google's content quality standards.
What you may not have known is that image placement is key.
Using a colorful image above the fold and breaking up large blocks of text (i.e. every 300 words or so) can increase time spent on-page, and increase the visitors' likelihood of actually reading the article by up to 80%.
That is HUGE. Not only will your visitors be 80% more likely to engage with your content, but the reduced bounce rate and increased time spent on the page are BIG rankings, USABILITY, and QUALITY signals to Google.
Like the title says, URLs that accurately "describe" what the page is about. These URLs get up to 25% higher CTRs than their non-descriptive counterparts.
This is partially due to a trust factor that is instilled when someone sees the keywords they were looking for in the URL vs a bunch of numbers, letters, or some generic category.
So for example:
Good URL: www.widgets.com/red-widgets-for-bikes
OK URL: www.widgets.com/red-widgets
Bad URL: www.widgets.com/widgets
In general, shorter URLs tend to have higher CTRs. While this isn't always possible with organic URLs in the SERPS (due to the proper use of keyword strings in the URL), it is an option when sharing or promoting content on other platforms such as social where you can use link shorteners.
How much of an impact can this have? Well, a Marketing Sherpa study showed that CTRs for short domains are up to 2.5x higher.
Research has demonstrated that visitors of blog posts only read about 28% of that post. Why? Well, people are busy and looking for answers FAST. As such, they tend to skim. Even worse, if the content is bulky (long paragraphs, no image breaks, etc) then they may skip the post altogether. Yes, people are that lazy.
This means you need to get the reader's attention…and fast.
An easy way to do this is to use short engaging sentences, especially early on in the blog post. In fact, one study demonstrated that using shorter sentences can boost readability by as much as 78%.
We all know images are an important addition to content. But did you know that posts with at least one image generated up to 94% more shares on social media!
In one study, high resolution and professional images garnered 121% MORE shares on Facebook than their semi-professional counterparts.
And in yet another study, this one conducted by Claremont Graduate University demonstrated that the use of an image (any image) increased the perceived credibility of the post.
Try to use a nice colorful image above the fold, a thumbnail for the post, and an image every 300-400 words when possible.
While "how to" posts with written content still work well, condensing that information into a visually appealing infographic can boost social shares by up to 2.3x according to Buzzsumo!
A study by Shareaholic showed that up to 27% OF ALL SHARES on social media occur between the hours of 8 am and 2 pm EST. So if social is one of your marketing/distribution channels (and it should be), make sure that you are posting during prime hours.
This one seems like a no-brainer, but now we have the data to back it up. Social share buttons and widgets placed above the fold (i.e. the portion of the display screen visible to viewers without having to scroll) results in up to a 58% greater interaction than when placed lower on the page.
Despite their overuse (and abuse), using hashtags in your Tweets is still a key viral factor, generating up to 55% more "re-tweets" than Tweets without hashtags.
Make use of headings, subheadings, bold titles, bullet points, and numbered lists to make your content more readable and to improve the readability of your page by up to 47%.
A recent study revealed that highly practical articles/posts were 34% more likely to go viral. For example, articles that addressed a specific concern, issue, or problem and how to resolve them, or "how-to" articles and posts.
Mentioning, referencing or using citations of authoritative resources in your posts not only lends credibility and trust to your content but also sends "authority" signals to Google from Web Design as well as instilling the trust of your audience. Both of which lead to more shares and more traffic.
Furthermore, mentioning and then notifying "influencers" in your niche of the post/tweet, etc can, on occasion, result in them sharing or re-tweeting the content with their audience, thus increasing the chances of virility.
Include a personal call to action (CTA) at the beginning and end of your posts. If possible, try to make it personal and appeal to emotion or a sense of community.
Research conducted by Hubspot showed that an "ask" of "share these weight loss tips with your friends" outperformed a generic "share this post" by 42%.
Adwords ad copy is designed to do ONE thing extremely well….generate qualified CLICKS. Many Web Designers forget that meta descriptions and titles ARE indeed ads for your posts.
Make sure that these are optimized as such and use this "ad" space to entice your audience, generate interest and call them to take action (i.e. click).
Quality online press releases are a GREAT way to syndicate your content across thousands of sites, reaching an audience of millions within seconds. While press releases may not be either cost-effective or appropriate for every post, they are indeed a great marketing channel to leverage for new product/service offerings or other newsworthy company events.
Greenhorn Web Specializes in Web Design, Web Development, Graphic Design, Web Hosting and Content Creation. We founded the company in 2022. We are located in Rye, Colorado, but we have clients all over Southern Colorado.


text:
New legendary iPhone 6 Plus 5.5 inches screen has been favoured by so many users, it provides a great space to view applications and freedom of space to make more things in the same time, especially with split screen feature by using Apple's iOS 8 and further operating systems came after that. Such applications as messages, mail or calendar can be used in the same time in split screen feature of this beautiful space. In mail, when application is opened in the landscape mode list of messages are placed on the left and the text of selected messages are placed in the space at the right side
If you do not prefer to have the split screen feature on, if you prefer to use this extra space to view texts in larger sizes to give your eyes a relief then you may prefer to turn it off.
You may disable the feature by enabling the Display Zoom function by going to Settings→Display and Brightness→View.
Now please select the Zoomed , and tap Set to disable it.
At this stage you will be seeing a message notification stating that changing display zoom will restart your device, please press use Zoomed now. Once the restart of the device completed, you will have the split screen feature fully disabled. Your iPhone 6 plus screen will be the same even when hold horizontally especially in applications which have a special view in landscape mode like Mail, Messages and Notes.
By auctioning these steps you will also lose other features in relation to display such as landscape-oriented home screen and some extra buttons on your keyboards, so it is preferable to do it by knowing all the effects.
© Copyright 2023 iPhoneArchive.com All Rights Reserved.


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1 December 2016
Hallmark Care Homes to make residents' wishes come true
Residents across the Hallmark family of homes will write their hearts desire on a star this December and enter our Christmas wish-granting competition.
Over 1000 residents with residential, dementia, nursing and young-physically disabled care needs will be encouraged to participate in Hallmark Care Homes' company-wide event, called Lucky Star.
Lucky Star, which is now in its second year, is a festive competition that runs from December 1st – January 6th and encourages residents to make a wish however big or small and then display it on a Christmas tree within the home.
Each resident will have assistance to make a wish from the home's nominated fairy godmother who will dress up and positively engage with the residents around Christmas time.
In the New Year, Hallmark Care Homes Managing Director, Avnish Goyal will review the wishes and will make at least two wishes come true from each of our 15 homes across England and Wales.
Wishes that were granted from last year's competition include; reuniting a resident with his teenage sweetheart after 20 years apart and taking a resident to celebrate her 95th birthday at The Ritz.
Managing Director of Hallmark Care Homes, Avnish Goyal said: "We decided to launch this competition, because we wanted to give our residents an opportunity to have something or do something they thought they'd never get a chance to do again. It could be anything from seeing their favourite show in the West End to visiting their place of birth or a long lost relative. It also a great reminiscence activity, particularly for our residents who live with dementia.
"All of our resident's get Christmas presents from Hallmark on Christmas Day, but by getting to know what they would really like to do or have, gives us an opportunity to truly enhance their happiness and make a difference.
"We hope by making some of these wishes come true, we can expand on our current relationship-centred care approach and show how much we care."
Admiral Court, our care home in Essex is one of the homes taking part and the home's Customer Relationship Manager, Kelly Adams is helping to co-ordinate the resident's wishes. Kelly said: "We are very excited to make some of these wishes come true for our residents. Last year when we encouraged our residents to think of a wish, we found out some great things about them, which we would never have known.
"Whatever wishes we cannot grant, we will take a note of and look at making the wish come true either on the residents' birthday or Pay It Forward Day in April, which encourages individuals to take part in a random act of kindness."
Click here to find your nearest Hallmark care home.


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Palm Springs: Andy Samberg's All-Day Aloha Shirt
Andy Samberg as Nyles, aka "Misty's boyfriend", time-looped slacker focused only on "the next bite"
Palm Springs, California, November 2019
Film: Palm Springs
Release Date: July 10, 2020
Director: Max Barbakow
Costume Designer: Colin Wilkes
WARNING! Spoilers ahead!
This is today, today is yesterday, and tomorrow is also today… it's one of those infinite time loop situations you might've heard about.
Shorthand descriptions of Palm Springs have summed up the movie as "Groundhog Day for millennials," though I was pleasantly surprised by the poignancy and philosophical complexity of this incredibly entertaining movie… particularly in the context of the much-publicized fact that the Lonely Island tacked on a nice 69 cents to the record-setting $17.5 million sale price to Neon and Hulu after its premiere at Sundance in January 2020.
The action is set two months earlier—November 9, 2019, to be exact—when we meet the listless and laidback Nyles (Andy Samberg) on the day of a friend's wedding in Palm Springs. Unlike Groundhog Dog, we're already well in the middle of Nyles' time-looping life and our hero is all too aware of it, having determined that nothing matters until he accidentally brings self-destructive bridesmaid Sarah (Cristin Milioti) into the time loop, a major point of divergence from its spiritual predecessor as Bill Murray had never pulled Andie MacDowell into his repetitive days.
"Groundhog Day is rightfully regarded as the foundation, but new life has been breathed into this narrative scenario with recent stories dealing with grief, trauma, and love," wrote Emma Fraser for SyFy Wire, recalling similarly themed releases from across the last year including Natasha Lyonne's excellently existential Russian Doll on Netflix.
Many, including The Verge's Joshua Rivera, have been quick to point out the eerie relevance of Palm Springs' release in the middle of the coronavirus pandemic, a time of seemingly redundant days under lockdown with no realistic end in sight. Not surprisingly, Palm Springs quickly broke Hulu's streaming records during its opening weekend in mid-July 2020.
"We're all tired," wrote Rivera. "Every day runs together, an endless tangle of hours and screens and occasional bursts of daylight to recharge. Old routines take on new wrinkles: meetings via webcam, masks to maintain and wear before outings, communal activities retrofitted to be done in isolation. Maybe we're not in a literal time loop, but it sure feels like one; a long, endless stretch of days where little changes and we're burned out all the time. Enter Palm Springs, a movie for 2020's burnout state of mind."
Even without a world struggling to pull itself together from the rubble of life under COVID-19, Palm Springs would have been particularly resonant for the increasing ennui I've observed expressed by my peers (I'm 31, for the record), a "unique generational malaise" as Rivera calls it that has been reinforced by frequent studies of modern depression and anxiety as reported by The Atlantic (here and here), Business Insider, Psychology Today, and Vogue, among scores of other sources. Of course, every generation has had its struggles, but there seems to be a unique knack for millennials to publicly—and often performatively—come to terms with their mental health issues, resulting in a collective de-stigmatization if not overall celebration. (Again, to provide empirical evidence, I have a frequently worn T-shirt that announces "I'm Depressed" in the Seinfeld font.)
"Palm Springs was conceived and filmed in a pre-pandemic world, but the allure of nihilism was already strong in an existence where many of the pretenses of equity or civic duty had been dispensed," contextualizes Rivera. "The pull to withdraw and go numb was already strong; now it's overwhelming. The cost of sticking your neck out is high, and the rewards are slim. What point is there in pushing forward and finding the way to break a cycle bigger than us? Or, more importantly, examining the ways we've helped hasten the rot? … What elevates Palm Springs from clever dark comedy to poignant story is in the clarity of its moral vision, the belief that it's worth it to hold on to some kind of decency even if literally nothing in the world matters."
Without knowing what writer Andy Siara had in mind when penning his debut screenplay, the finished product (also Max Barbakow's directorial debut) struck me as a surprisingly profound allegory for mental health struggles. Consider the exposition: our protagonist is already locked into an undesirable and overwhelming desperate situation beyond his control, living an existence that he has accepted as ultimately meaningless:
I don't know what it is; it could be life, it could be death, might be a dream, I might be imagining you, you might be imagining me, it could be purgatory or a glitch in the simulation that we're both in, I don't know, so… I decided a while ago to sort of give up and stop trying to make sense of things altogether because the only way to really live in this is to embrace the fact that nothing matters.
Those suffering from depression can likely relate to this type of surrender, and much of the messaging from Nyles, Sarah, and Roy (J.K. Simmons) while stuck in the loop overlaps with depressive emotions: "nothing matters," "the pain is real", and "I'm getting out of this thing", in addition to the faintly hopeful "I should hope it isn't all meaningless" and Roy's simple point that could be the movie's entire thesis: "nothin' worse than goin' through this shit alone." Of course, all apply on the surface to the conditions of the time loop, though audiences with mental health issues can recognize the coded language, feelings, and moments like Roy's daughter commenting that Nyles "looks sad," only for this astute observation to be quickly dismissed: "Oh, he's okay."
Like many depressives, Nyles is quick to attempt self-destruction as a way out of his undesirable predicament, though Palm Springs neatly and healthily addresses the futility of suicide as it merely reverts Nyles back to where he was without solving any problems… a conclusion that he could have learned from Bill Murray's Phil Conners. Once she has realized this as well, Sarah is quicker to take a gamble on a more calculated solution, and her well-researched plan reminded me of therapy; there's no guarantee that it will "work", but it's worth putting in the effort to try to work your way out of this desperate hole.
Sarah's assertive drive to leave reveals Nyles' realization of his own co-dependency issues, as he's become dependent on her companionship, Roy's increasingly brutal assassination attempts, and the ironic comfort of the repetitive time loop itself that has become his own sweet hereafter. To some viewers, this could be frustration: shouldn't Nyles leap at any opportunity to save himself from this? Unfortunately, some depressives like yours truly may recognize the Stockholm syndrome-like grip that the time loop has on Nyles; he's grown complacent—if not comfortable and content—living with that which causes him to suffer.
Sarah: Holy shit. Are you scared to leave?
Nyles: What? No, not at all! I just don't want to leave; there's a difference.
Of course, Nyles wants to leave in theory, but he's mentally and emotionally trapped by his endless days where there's little to rely on other than knowing part of him doesn't want to be in this predicament anymore. (Though one could make an argument for not wanting to leave a life free of responsibility and full of burritos and beer.)
Much as Nyles promises a life "less mundane" for Sarah, the movie's colorful cinematography and excellent music keep it to a quick and efficient 90 minutes rather than the seven-odd years Nyles spends reliving it (as calculated by Marshall Shaffer for Decider.) One standout track that I've added to my summer playlist has been "Ulu Palakua" from Iwalani Kahalewai's 1972 album An Hawaiian Happening, the ideal aloha anthem to get us talking about Nyles' tropical garb.
What'd He Wear?
"Why is he dressed for a luau?" we overhear a wedding guest ask as Nyles takes the microphone. As we learn, Nyles had once put forth the sartorial effort for his role as a wedding guest in full suit and tie, though imprisonment in his time warp has shifted our protagonist's priorities so that dressing appropriately for an acquaintance's wedding has ended up reasonably low on the list. In turn, he's styled himself as the ultimate man of leisure, clad in aloha shirt, swim trunks, sneakers, and ubiquitous wooden-framed sunglasses… consistent with his self-described mission to "try to live my life at this point with as little effort as possible."
I've discussed ad nauseam my delight that the late 2010s are seeing a resurgence of the aloha shirt with many brands offering tropical-printed tops for men. While many aloha shirts I've explored were worn in seminal aloha shirt productions like Blue Hawaii, From Here to Eternity, and Magnum, P.I., this costume from Palm Springs may be one of the first prominent examples discussed from the current aloha revival.
Informed by the screenplay's direction that Nyles spent much of his days in a Hawaiian shirt and swim trunks, costume designer Colin Wilkes explained to Charles Thorp at Men's Journal that her homework started with "looking at a lot of old Martin Parr photography and just general images of 'cool dads' for reference."
"We really wanted to make something iconic—that wouldn't be dated quickly—but still felt natural and real and would work really well in contrasting him against this arid, desolate landscape," Wilkes further shared with Fawnia Soo Hoo for Fashionista, elaborating that more than 80 shirt options were considered before she landed on the Polo Ralph Lauren shirt that Andy Samberg would end up wearing in the movie. As the bright red shirt was from Ralph Lauren's 2018 collection, Wilkes was able to purchase 15 multiples of the same shirt, though this was eventually limited to the six with the least deviations in print for the sake of continuity.
Yang-Yi Goh had kicked off a breakdown for GQ of "18 effortless, eccentric button-ups to live in" last year with this shirt at the top of the list. Constructed of lightweight viscose, the bright red shirt is covered with a retro-inspired all-over print in white, yellow, mint green, and black, detailed with tropical scenes like palm trees, pineapples, surfer girls, volcanoes, and the occasional "Aloha" stenciling.
The short-sleeved shirt has a brief vent on each sleeve, and the flat camp collar has a loop to ostensibly close the shirt at the neck via smaller button under the right collar leaf, a carry-over from classic mid-century sport shirts. In addition to the matching breast pocket, the shirt has a matching lower pocket on each hip, no doubt an asset to a guy like Nyles who is always looking for easy ways to lug around more cans of his favorite beer.
"I had mustard yellow in my head as soon as I read about the swim trunks in the script," Wilkes told Men's Journal, and she followed through on this vision by dressing Nyles in a pair of yellow trunks from ASOS Design made of 100% recycled polyester. Now unavailable (as of July 2020), these ASOS trunks had last been an affordable $13.50 when in stock on the brand's website.
The solid shorts were a smart choice as this single color provides a relatively grounding balance while its vibrancy harmonizes with the shirt (and echoes the yellow in its print), keeping Nyles' outfit appropriately flashy without being clashy. The mid-length shorts appear to have a 7″ inseam, ending just above the knee, and are tightened at the waist via black drawstring. They have side pockets and a squared patch pocket on the back left side where, of course, Nyles tends to keep an extra beer.
Nyles' dirty Adidas sneakers are most likely the Adidas Continental 80 in the white, yellow, and black colorway (G28995) with smooth white leather uppers detailed with yellow and black webbed stripes along the side, yellow outsoles, and yellow soft French terry lining, neatly tying into those yellow shorts and the yellow throughout his shirt.
You can read more about these retro, '80s-inspired athletic shoes at Adidas (or find a pair with this specific colorway at GOAT or Amazon.)
"You wear underwear… under your bathing suit?" asks a bewildered Sarah the first time they hook up. "Yeah, doesn't everybody?" responds Nyles.
While the spotted shorts may seem played for laughs, particularly in the context of coitus interruptus and Roy's well-aimed arrow, Wilkes explained to Fashionista that the pink concentric circles on his pale blue cotton boxer shorts ("vegan donuts," according to Wilkes) were intentionally chosen to coordinate with the embossed polka dots on Sarah's J. Crew bralette to communicate "the idea of planting circles of infinity and the metaphor of that."
Nyles' woody sunglasses are another essential item for what Wilkes described as "the quintessential man of leisure," though prop master Marcy SIlver explained to Men's Journal that these were originally going to be yellow. After more than three dozen pairs cycled through the mix, she landed on the "surprise hit" of these faux-wooden framed sunglasses with a browline shape like the classic Ray-Ban Clubmaster, though the double hinge pins as opposed to Ray-Ban's traditional oblong endpieces suggest a different manufacturer.
If you're looking to crib Nyles' wood browline shades, shoppers across a range of budgets can pick up a pair from Amazon, starting at the semi-rimless ABLIBI sunglasses up to the Ray-Ban RB3016 "Clubmaster Wood".
Alternately, if Nyles is looking to change up his look, he occasionally grabs a light blue denim baseball cap from a fellow pool player at the dive bar he frequents with Sarah. The look is fitting for Wilkes' "cool dads" reference point, as many an American millennial could likely find one of these somewhere in the back of Dad's closet; in fact, The Hat Depot even includes "Dad Hat" in the marketed description of its current issue of plain blue washed denim baseball caps.
While Palm Springs has seen record highs of 102°F in November, the average low is closer to 50°F at night so camping out with Sarah and the famous Cabazon Dinosaurs means Nyles occasionally needs something heavier than an aloha shirt and shorts, to which he turns again to Ralph Lauren, specifically a red quilted "puffer" down jacket with a gray-lined hood and a zip-up front reinforced by a button-up fly.
For their coordinated dance to Patrick Crowley's energetic "Megatron Man", Nyles and Sarah take over the dive in coordinated blue denim trucker jackets over white tank tops with red paisley cotton bandanas tied around their necks.
Earlier scenes depict Nyles at Tala and Abe's wedding in more traditional wedding guest garb: black suit, white shirt, and black tie. The uninspired garb is about as far as one could get from the carefree finery he later adopts.
Wake up…
Each morning, Nyles arises wearing the same blue melange short-sleeved T-shirt with white contrast top-stitching on the shoulder seams. When he throws the covers off, he reveals the same boxer shorts that he famously wears under his swim trunks.
While there's little interesting about a plain blue T-shirt, Palm Springs fans seeking a comfortable top can wink at one of the film's in-universe products with these T-shirts and bandanas touting the fictional "Orchid Explosion by Fournier" hair mist.
What to Imbibe
Nyles cracks countless cans of Akupara beer, a fictional brand designed by prop master Marcy Silver's team specifically for Palm Springs as it would likely be next to impossible to get a real brand in Nyles' and Sarah's hands for all the driving, swimming, and flying (and subsequently crashing) a commandeered plane.
In an Instagram post from January, Silver shared that nearly 1,000 Akupara cans were made, a colossal amount of work and certainly worthwhile as Nyles tends to go through several six packs per day in the time loop… not to mention the many that Sarah pelts at him in the pool, sending him diving underwater as the cans charge at him through the pool like a slacker's take on the beginning of Saving Private Ryan.
The only other beer clearly seen on screen is the equally fictional Durstin Pale Ale that Roy serves him during Nyles' white flag-raising visit to Irvine, where they each raise a bottle to toast to Mai Tais.
"Brewed in Boston, MA," according to the label, the Durstin must be an in-joke to Call of Duty: Modern Warfare, where the exact same label appeared on molotov cocktails within the game… making it all the more entertaining that Roy is offering one to his former sworn enemy.
"Here are you the drinks you didn't pick up from the bar," the bartender deadpans as she drops off two gray-looking cocktails—each garnished with a grapefruit slice and pine.
"Yeah, I always get an extra one," Nyles explains, "save myself a trip…"
"Or you might just be an alcoholic," Sarah counters.
"Could be!"
Later, Nyles also mixes himself a morning Margarita as Sarah's parents debate her whereabouts… though this becomes just straight tequila after Sarah stops seeing him and takes her loops in a different direction.
How to Get the Look
What would you wear if you had to dress in the same clothing every day until the end of time? Given his general attitude and the warm Palm Springs climate, you can't fault Nyles for choosing an outfit that embraces a life of leisure and distracts from his new lifetime of ennui.
- Red tropical-printed viscose Ralph Lauren short-sleeved aloha shirt with camp collar, plain front, matching breast pocket, and hip pockets
- Mustard yellow polyester ASOS Design mid-length swim trunks with black drawstring, side pockets, and back-right pocket (with black-grommeted vent)
- Pale blue (with pink concentric circle print) cotton boxer shorts
- Brown faux-wood framed browline sunglasses
- White leather Adidas Continental 80 sneakers with yellow and black side striping (and yellow terry lining)
Though out of stock as of the film's streaming release in July 2020, this Polo Ralph Lauren aloha shirt is still included in the online catalogs for Ralph Lauren and ASOS.
Do Yourself a Favor and…
Check out the movie, exclusively streaming on Hulu.
I also recommend reading these great articles about Colin Wilkes' costume design for Palm Springs:
- Fashionista: "In 'Palm Springs,' Andy Samberg and Cristin Milioti Repeat the Same Day Over and Over Again in Ralph Lauren, ASOS and & Other Stories" by Fawnia Soo Hoo (7/10/2020)
- Men's Journal: "How to Get Andy Samberg's 'Palm Springs' Style" by Charles Thorp (7/15/2020)
- SyFy Wire: "Look of the Week: Palm Springs' Playful Costume Repeats" by Emma Fraser (7/24/2020)
The Quote
We kind of have no choice but to live, so I think your best bet is just to learn how to suffer existence.


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CPMS Group
CPMS Rail was established in 2012, offering a range of services to the rail industry, from the provision of full project solutions to traditional project consultancy and the supply of specialist, highly skilled project resources.
The company has grown rapidly since its inception and as a result, the CPMS management team found themselves with a company that had far outstripped its early brand and had no suitable or effective on or offline marketing communications. They looked to Mzuri to provide a brand identity, digital presence and marketing support to ensure their communications matched the quality of their project management.
Our initial brief was the development of a full brand for the business to include font, logo, strapline, colour palette and image styling as well as a new responsive website with full CMS and a range of branded stationery. Imagery plays a key role in the online presence of the business and Mzuri were tasked with sourcing the right blend of photography to effectively convey the size and value of the projects CPMS work on.
Following this first stage we also worked with CPMS to develop a social presence, to design, edit and proof several high profile pitch documents, to also design and develop branded presentation templates and create a bespoke email marketing template, as well as plan and launch an e-marketing campaign. In addition to all these discrete projects we also provided ad hoc marketing consultancy and strategic advice.
The company has grown rapidly since its inception and, as a result have increased its service offering which required an appropriate name change, that of CPMS Group. The management team tasked us with updating their website to accommodate an increasing amount of content and visuals, as well as develop the backend CMS. Working in conjunction with the CPMS team, we reworked the structure of the site, expanding the navigation and creating quick links to key areas to create a much simpler and direct user experience for their users.
A key feature of improving the functionality of the site, lay in the design. We widened the site, keeping up to date with current technological advancements to make use of large format displays. In addition, we created a series of bespoke icon/illustrations to differentiate their growing service area and allow easy navigation of the content. Alongside the design and CMS development, we reviewed the sites SEO bringing all new pages up to standard. As part of the whole website refresh we were required to change the domain name and ensure that a seamless changeover happened with little impact on the historical SEO data.
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END OF WATCH **** (out of five)
David Ayer writes (and directs movies about) cops. Usually L.A. cops. Most often they're corrupt. His perp sheet includes Training Day and Street Kings (as director) and the stunning L.A. Riots-set Dark Blue (as writer). He spent his teenage years in South Central (yo!) and he writes the streets well. His dialogue is terrific and feels genuine. And his casting – particularly of the minor characters – is sublime. Like The Wire, it feels like Ayer has gone into the real mean 'hoods and found the real gangstas to play the villains in his films.
End of Watch is his most gritty, realistic, "street" film yet. But it veers markedly away from his previous work by focusing on a couple of ethical, clean cops who are actually out to make a difference, not a buck. Brian and Mike (Gyllenhaal and Peña) are cop-car partners who truly like each other, their work, Los Angeles, and the life that binds them so closely together. Young, idealistic, and dedicated, the movie opens strongly with them essentially being "blooded": they have to take down a couple of thugs in a shootout, guns blazing, and the shooting – investigated, as all L.A. police shootings are, as a homicide – is ruled fair. They've tasted the invigorating side of police work, the side that isn't issuing tickets; they've experienced the action, and they want more.
The way their story is told to us is as found footage, and it's the only element of the film that doesn't work fluidly. If you don't like "shaky-cam", this will present a problem; it's one of the shakiest pictures in years. The justification for the conceit is also pretty shaky. Brian is enrolled in college, and he's supposedly shooting his day to day routine with his partner for a project in his filmmaking class. There's nothing wrong with this – it's Los Angeles, everyone's a filmmaker, even cops! – but the concept jumps the shark the moment we go into the car of some of the bad guys – somewhere Brian simply isn't. A lot more justification occurs of the "Man, put your phone away!" variety, and it's simply laboured – and unnessessary. If Ayer wanted to make a handheld movie, he has every right, as Paul Greengrass (Bloody Sunday, United 93, Bourne 2 and 3) does, to simply make one. He doesn't need to waste time shoehorning the concept into an otherwise extremely taut script.
Like his other films, the street characters are played by a remarkable panoply of real-life types who speak in a thrilling, totally believable patois that's at times hard to follow – which doesn't matter; we always get the drift. These are citizens of the "other" Los Angeles, the one that's in Boyz N The Hood, not The Player. It's not just drugs and guns that are dangerous in this world, it's everything; the world itself is the fiend, brilliantly and devastatingly demonstrated in a scene when our boys investigate the plight of a couple of missing children.
Gyllenhaal and Peña's camaraderie is the glue that holds the whole (intentionally, and effectively) episodic thing together, and the scenes spent in their squad car with them as they riff with each other (Gyllenhaal doing "what Hispanic people talk about" being taken down by Peña's "what white people talk about" is just brilliant) are some of the best in the movie. They're funny, real, and engaging – we like these guys, which is a monumental shift for David Ayer characters. We support them. Heck, we might even be willing to cheer for them.
Of course, a more determined plot sets in, and when it does, the tension and suspense ramps up considerably. But the story isn't what's so effective about End of Watch. It's the performances, the milieu, and the details. It's the locker room, the standard-issue equipment, the competition, the hierarchy, and the strange human dynamic. People join the police force for different reasons, and it becomes (movingly) apparent that these two guys have been very lucky in being matched up – they legitimately like and respect each other, and they're both in the game for similar reasons, albeit with very different personal lives. It's a very modern buddy movie, but it's a buddy movie nonetheless. There is excellent and surprising work from David Harbour and Anna Kendrick (as non-gangstas), but, really, it's all about Gyllenhaal, Peña, and the thugs. And, of course, the mean streets themselves.
The film was shot – depending on who's telling you – for around fourteen million dollars, and despite its wide release and heavy marketing, it's got an independent, auteur feel, like something that slipped through the system on its own terms. It's also tremendously fun – as long as you can find the fun, as the lead characters do, in this grim, violent, and often depressing world.