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Back To CourseEnglish 101: English Literature
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Ellie holds a B.A. with Honors in English from Stanford University. She is pursuing a Ph.D. in English Literature at Princeton University.
In this video, we're going to talk about Samuel Taylor Coleridge. He was one of the leading Romantic poets. Again, Romantic doesn't mean it's about love, it's a whole movement; it's about nature vs. the city and things like that. Coleridge is kind of a rock star of the 19th century. His life has big hit singles, drug addiction and unrequited love - there's even kind of a band breaking up part of the story that we'll get to in a little bit. It's really exciting and he's a cool dude. So, let's talk about Coleridge!
Coleridge was born in 1772 in a country town in England. His father was the vicar of a local church and headmaster of a local school. He had a ton of kids; he had three kids with his first wife and then ten kids with his second wife. Coleridge was the last of all of those - you can imagine how that might be difficult for him.
His father actually died when he was eight, which was kind of difficult again. He was sent off to a school in London that was basically a charity school to try to give poor kids a good education. It actually worked really well for him.
He read a ton. By the time he was done, he was reading Robinson Crusoe and Virgil, etc. He got a really good foundation in literature. One of the things that really had a lot of influence on him was something that he had read when he was quite young, the Arabian Nights (which is not the opening song in Aladdin, although you can see that it might be related). It's actually a series of stories compiled from the Middle East centering on a girl who has to tell a bunch of stories in order to not be dead. In order to not be killed, she has to entertain - sing for her supper, literally. It sort of gives him an initial outlook into the exotic and things like that. He got really obsessed by one tale about a guy who was trying to find a pure virgin. That really stuck with him, it seemed like. Actually, when his father found this book, he was really not happy and he ended up burning it. It's like if your mom found your Nine Inch Nails albums and then tried to play it backwards to find devil messages or something. He was not happy that Coleridge was being exposed to this kind of literature. Remember - he was a vicar! He was a bit conservative. So this forced Coleridge to rely on his imagination, which comes back later, it's important.
His dad wanted him to be a minister, so that was the original plan. Coleridge went to college and he was going to be a minister, but it doesn't really work out that way. He makes friends who aren't really in that path, he ends up falling in love and getting involved in radical politics, which really does sound quite familiar to a lot of people's college experience.
He ended up going into debt and had to leave school, which is pretty sad. It was really sad because he was totally in love with his friend's sister whose name was Mary Evans. Mary wasn't that into Coleridge, which was a problem. This all led to some bad decision making: he decided he was going to use a fake name and join the British Army regiment known as the Royal Dragoons - which is a great idea for a sensitive poet who was going to be a minister. It sounds like there's no way it could go wrong, right? Well, it did go wrong. He ended up dropping out really quickly and ended up not in a great situation.
While Coleridge was at Jesus College, he befriended the writer named Robert Southey. He's kind of the John Lennon to Coleridge's McCartney. That's maybe a good analogy. They shared the same general outlook on life and hopes for the future.
They hatched a plan to create what is known as a pantisocracy. Which you might say, what is that? Is it a democracy of pants? No, it's not - sadly. It's a utopian society where everyone is equal in status and role. It sounds a lot more boring to me than a democracy of pants! Anyway, that's what it is. They wanted to do this in Pennsylvania. I don't know if that's exactly where I would go in search of utopia, but that's where they wanted it.
So Southey married this woman named Edith Fricker. Then, in 1795, he persuades Coleridge to marry Edith's sister, Sara Fricker. I don't really know how that went - oh yeah, she needs a husband. Why don't you do it? It didn't really work out because he wasn't ever really that into her. Actually, not only was he not that really into her, he kind of hated her and they spent a lot of time apart and they never really got along.
That was 1795, which was a bad year for him in that sense, but a good year in the sense that he met a guy named William Wordsworth , who ended up being a huge influence on him. They bonded over poetry and politics, and within a few years, they were not only friends, but they were collaborating on a lot of stuff. They were really the leaders of this blossoming Romantic Movement in poetry. We've already used the Beatles Southey and Coleridge/Lennon and McCartney metaphor. If we use another music metaphor for Coleridge and Wordsworth, it's maybe like Kanye and Jay-Z. Maybe Simon and Garfunkel might be a little more accurate.
But before Coleridge could be a major poet, he had to figure out a way to make money. Even back then, poetry was not the most lucrative career choice, maybe a bit more so than now, but not by that much. In 1798, he's kind of in real financial trouble again. He was about to fulfill his dead father's wish to become a minister, which by now you know is a terrible idea! Then, these awesome dudes named the Wedgwood brothers offer him a lot of money just to write. So, they give him an annuity of 150 pounds a year, which is nothing by today's standards but was enough by those standards - just because they think he's a good poet and they want to encourage him to write more. If anyone wants to sponsor me, I'm accepting! Alcohol and money are both welcome.
This is a game-changer for him. He's really able to just focus on his work now. About a month after hearing from them - again it's 1798 - he writes Frost at Midnight. This is one of his first major things. In the poem, he talks about his upbringing in the city and he worries and hopes that his son will get to really experience nature. You can see that it's a key Romantic theme cropping up; the importance of nature vs. the city, things like that. An excerpt from that goes:
For I was reared
In the great city, pent 'mid cloisters dim,
And saw nought lovely but the sky and stars.
But thou, my babe! Shalt wander like a breeze
By lakes and sandy shores, beneath the crags
Of ancient mountain, and beneath the clouds…
Frost at Midnight, as you can maybe see from its address to the son, is known as one of Coleridge's conversation poems which were written over about a dozen years at the turn of the 19th century. As you might guess, they're written in a conversational tone. As you saw in Frost at Midnight, they share the same celebration of nature trait that comes up throughout Romantic poetry. They're also very clearly about Coleridge's friends and experiences. They're very much based on life.
In addition to Frost at Midnight, other notable conversation poems are The Eolian Harp, This Lime-Tree Bower My Prison and The Nightingale (these are the famous ones).
Later on in that same year, 1798 (kind of the big year for Coleridge), he and Wordsworth (remember, Wordsworth is the little Simon and Garfunkel buddy) publish Lyrical Ballads, which is a collection of poetry. It's the thing that's important to the Romantic Movement; the birth of the Romantic Poetry Movement is the publication of this book.
Wordsworth's poems really dominated it, they were the majority, but Coleridge's poem was the big hit of the book: The Rime of the Ancient Mariner. We're going to talk about that more later. If Coleridge was the George Harrison of this album, he doesn't write as much but it's the best. That's kind of what's going on here. So, that's one of his big claims to fame.
The following year, Coleridge goes and falls in love with another woman who doesn't love him back. He just can't catch a break. This one is called Sara Hutchinson, and she's actually the sister of Wordsworth's future wife. So, that could get kind of awkward. This doomed love affair led to the poem Dejection: An Ode, which sounds really depressing. It actually began as a letter to Sara, but by the time he published it a lot of that personal stuff had gotten worked out, so it's less of an embarrassing love poem and more of a good poem. It's also known as another one of Coleridge's conversation poems.
Dejection: An Ode is really depressing, and it's really like his emo phase. I imagine him hanging out in the smoking corner painting his fingernails black and all that stuff.
In 1816, he writes this poem called Kubla Khan. He originally wrote it in an opium-induced dream in 1797. So, a while back. And yes, that's as crazy of a story as it seems - that also gets its own lesson, and we'll talk about that more later. For now, it's worth knowing that Kubla Khan is actually one of the most widely read Romantic poems that exist. It's pretty cool. It comes up a lot, and you might have read this in high school and thought this sounds like this guys on drugs. Well spotted, he was on drugs!
In 1816, he also publishes a poem called Christabel, which is one of the last important things he writes. It's a narrative poem; that just means it tells a story. It's about this woman Christabel who's very virtuous and religious, and she runs into a woman in the forest named Geraldine, who might not be - she might be possessed by a demon or something like that. It's actually not finished; he planned a lot more than he was able to write. It just ends with Christabel figuring out that Geraldine might not be all that she says. That's an overview of his major works.
We mentioned the whole opium thing, so we're going to dig into that a little bit more. This is the drug addiction section of the video I'm sure you've all been waiting for. No discussion of Coleridge would be complete without talking about drugs, because he did a lot of them. He was very sickly throughout his life. He had physical problems - he had rheumatic fever as a child, which isn't fun - he also had some mental health problems, like anxiety and depression.
It's like Dr. House. He hurts his leg, then he gets the Vicodin and then he can't get off the Vicodin, which leads to addiction. That's the same thing that goes on with Coleridge. He began taking a liquid form of opium called laudanum, which was totally common back then and it was really a pain killer and a sleeping aid all in one. Again, like Vicodin in that sense - that wonderful feeling when you've gotten your wisdom teeth out and you're lying on the couch drinking smoothies. You can see why someone might get addicted to it. Side note: Abe Lincoln's wife was addicted to laudanum. It was common to be addicted to it.
His dependence was increasing; he became less productive as he got more and more addicted. Drugs are bad! He got to be like Ozzy Osbourne or another aging rock star like Keith Richards. Ozzy didn't always wander around shouting Sharon - he used to be a functional person.
With Coleridge, in the beginning, the opium would help or he would say that it helped. It would give him these visions, and he'd really be able to realize poetry in a different kind of way. But as it went along, it got to be really difficult for him to keep up the productivity with this addiction.
His friends knew he had a problem. He would say that it helped, but it ended up causing a lot of serious problems, especially with Wordsworth. It would give him exciting dreams early on and help him write things like Kubla Khan, but later on, it gave him horrible nightmares and he'd wake up screaming in terror. Ultimately, Wordsworth just had enough because Coleridge would crash at his place and wake up screaming. That was not okay, and their friendship ended up totally dissolving over drugs. So, drugs are bad! They make you not be able to be friends with Wordsworth anymore.
Coleridge was aware of his addiction but he never really got past it. In 1834, he dies at the age of 61.
So, that's Coleridge's life. Basically, to sum him up, he's one of England's most notable Romantic poets. Along with Wordsworth, he championed the themes and ideas of Romanticism - things like nature, innocence and this idea of childhood. He wrote while struggling with a lot of health issues and ultimately this debilitating addiction to opium.
His most significant poems are The Rime of the Ancient Mariner - which was part of that Wordsworth collaboration Lyrical Ballads, Kubla Khan. He also wrote Frost at Midnight, Dejection: An Ode and Christabel, which was that last thing, the narrative poem. That is Coleridge and his works.
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An Anglesey man has been sentenced after pleading guilty to causing the death of 53-year-old Gareth Wyn Roberts by careless driving in May 2018.
79-year-old Raymond Kitching of Trearddur Road, Trearddur Bay appeared at Caernarfon Magistrates Court on where he was sentenced to a 16 week prison sentence suspended for two years, disqualified from driving for three years with an extended re-test, 200 hours community service and ordered to pay costs.
The collision happened at around 11:30am when Kitching's Ford Focus was in collision with a motorcycle on Lôn Sant Ffraid, Treaddur Bay.
Gareth Wyn Roberts, who was riding the motorcycle, was pronounced dead at the scene. He was from Holyhead and worked as a teaching assistant at Ysgol y Bont, Llangefni.
PC Arwyn Phillips of the Roads Policing Unit said: "Mr Kitching now has to live with the knowledge that his actions has resulted in the death of a much loved family man.
"This is a tragic case that shows how vitally important it is for motorists to give their complete and unreserved attention whilst driving.
"North Wales Police are committed to improving road safety and prioritise fatal and serious injury collisions to ensure that every effort is made to bring offenders to justice."


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As of a few days ago, Penn State was losing to Michigan State in the PSU – MSU Blood Donor Challenge. Well, as of a few hours ago, we are now officially winning the blood collection race! BUT… not by much!
The Current Scores (as of Tuesday evening):
That's only a difference of 25 units!
To both a) BEAT Michigan State [very important] and b) meet the collection goal [even more important], the Student Red Cross Club (SRCC) is aiming to bring in at least 500 donors before the end of Thursday.
If you're interested in donating, you can visit the blood drives being held in Alumni Hall in the HUB. These drives will be accepting walk-ins, but the SRCC is recommending that you make an appointment on their website.
So make sure you do your part to bring some glory to Old State by helping beat Michigan State and potentially saving up to 3 lives in the process!
Photo: Kari Haffelfinger, Staff Photographer | [email protected]
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The Amazon Associates program allows you to generate revenue by placing links to Amazon products on your personal website. Each time someone purchases a product by clicking on a link from your website, Amazon will give you a small commission. With a few quick tips, you can easily apply to become an Amazon Associate so that you can start generating revenue from your personal website.
You earn commission on anybody's purchase, except yours, if they use your referral link within 24 hours. One tip here is that you can trade referral links with family members and friends and use their link to make your own purchases and ask them to do the same so there can be sharing of the spoils. This might not be the major way to make money in the affiliate program Amazon runs, but it can help your commission structure.
The tips mentioned above covers the bulk about how profitable affiliate sites are set up nowadays. If you're familiar with building sites and a bit of SEO, then this affiliate marketing guide should put you on the right path. However, if you want a more comprehensive guide to affiliate marketing, then you will need more than just free resources online to get a website up and running.
Hey Jan, glad it made you think. As you've found out it's not easy to rank #1 on Google especially when so few people will link to your product reviews. You need to tackle a specific niche with a focused target audience as a whole and build a community of like minded people around your site in order to make any significant income online sustainably and for the long term.
A third party who provides affiliate program management to a merchant. Affiliate networks provide the technology for tracking affiliate efforts, ensure that sales are properly tracked, commissions are paid to affiliates, handle reporting for both the merchant and individual affiliates and help expose the merchant to potential affiliates for their products and services. You can find a list of the more mainstream affiliate networks here.
In addition to merchant-driven programs, there are also dedicated affiliate networks, such as Rakuten, Awin, CJ, and Pepperjam. These programs encompass several different merchants and thousands of products. This gives you access to multiple types of products, without needing to join lots of programs. Even eCommerce giants like eBay and Amazon have their own successful affiliate programs.
In February 2000, Amazon announced that it had been granted a patent[18] on components of an affiliate program. The patent application was submitted in June 1997, which predates most affiliate programs, but not PC Flowers & Gifts.com (October 1994), AutoWeb.com (October 1995), Kbkids.com/BrainPlay.com (January 1996), EPage (April 1996), and several others.[13]
ClickBank is filled with beginner-friendly features. Because of their different types of product, the sale potential of ClickBank is high. Everybody wants more information online; that's the nature of the Internet. Therefore, it's easy to monetize off the program. Additionally, to get started working with ClickBank, you don't need to have a website. ClickBank provides a lot of information on how to get started and set up. It's a big perk of working with them. ClickBank basically walks you through the whole process. Learning about affiliate marketing is easy when your program is holding your hand.
I'm a newbie having started my research into Affiliate Marketing three days prior to purchasing this eBook! I do not own a Kindle because I prefer to "handle" the books that I read, especially those designed to help me accomplish something (those that I need to to refer to as I accomplish a task). This eBook is one of those books designed to help a newbie like me get started in the field.
Your domain is the address for your website (e.g., www.affilorama.com) so this is the first thing you will need to do when setting up your site. Considering there are millions of websites on the internet, it's possible that the domain name you want may already be taken by someone else. So make sure you have several options in mind. Be sure to read our advice on how to choose a good domain name.
Affiliate marketing also gives you the freedom to choose what you promote. In other words, it offers you the luxury of being picky. Not only do you get to decide precisely which programs to work with, but in most cases, you'll even select the individual products and services you want to promote. As such, you always have full control over what's featured on your site.
Affiliate marketing enables you to generate more sales by tapping into other people's audiences. These people or 'affiliates' earn a commission for referring customers, so it's in their interest to write positive reviews and spread word of mouth. They'll often write blog posts, promote your product on social media, and share it with their email list, in order to earn higher commissions. The best will leverage their social network with facebook ads, facebook messenger, or leveraging their affiliate websites.
I live in Jamaica and I've tried and become miserably frustrated with affiliate marketing. "They" always made it seem so easy yet it can be quite an uphill struggle. I'm quite fascinated with the prospect of making passive income especially after earning my first $20 (which i still havent collected lol) and Your post has been very informative and encouraging; Thank you. I'm definitely gonna get that course you recommend when I begin again. Thanks a million for being so real and all the best with blog!
If you want to jumpstart your success: I really do recommend enrolling in Making Sense of Affiliate Marketing. It has helped me SO much in terms of starting out and getting in the right mindset for affiliate marketing. The Facebook group is amazingly helpful, and I have heard great feedback from blogger friends who have taken it based on my recommendation. If you are a beginner, this course will definitely help you. To sweeten the deal, I'll throw in a copy of my Affiliate Marketing for Travel Bloggers eBook for free if you buy the course from my affiliate link. Remember, there's a 30 day satisfaction guarantee, so there's no harm in giving it a try.
"I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I've changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence."
Two-tier programs exist in the minority of affiliate programs; most are simply one-tier. Referral programs beyond two-tier resemble multi-level marketing (MLM) or network marketing but are different: Multi-level marketing (MLM) or network marketing associations tend to have more complex commission requirements/qualifications than standard affiliate programs.[citation needed]
First of all, it's a low-risk and inexpensive business. The bare minimum for getting started as an affiliate is having a blog, a website, or even just a social media profile. This makes it a very cost-effective method for earning money. It also means you don't have to commit a lot of cash up-front since you can start small and grow your marketing efforts over time.
Ibotta is another program loved by many. If you have a mom-centered audience, start working it into your rotation. Everybody has to buy groceries and very few like clipping coupons. Ibotta is like grocery rebates in your phone. And these offers pay in cash. Is a simple opportunity. Ibotta just sent an email to influencers today saying May was historically their best month for new people signing up as school is getting out and moms are looking to stretch that budget. Bonus: Your referrals get a $10 welcome bonus when they sign up and redeem their first offer and you earn $5.
This is a HUGE one! A lot of people register for Amazon Associates at the beginning of their blogging career because they assume it's just good to "get it out of the way". Don't!! *foams at the mouth* I repeat: don't register until your blog is reasonably established and you're quite certain someone out there will buy something off of your link. If you don't net any sales within your first 90 days, your account will get shut down. You're welcome to apply again, but by then, your fragile ego will be in ruins.
Websites consisting mostly of affiliate links have previously held a negative reputation for underdelivering quality content. In 2005 there were active changes made by Google, where certain websites were labeled as "thin affiliates".[34] Such websites were either removed from Google's index or were relocated within the results page (i.e., moved from the top-most results to a lower position). To avoid this categorization, affiliate marketer webmasters must create quality content on their websites that distinguishes their work from the work of spammers or banner farms, which only contain links leading to merchant sites.
Hey, thanks for the great post. I've been following Pat Flynn and love his "give and it shall be given unto you" attitude..my perception anyway. At 50, with a high school education, I'm trying to learn affiliate marketing from information online. What I've gleened so far is to focus on giving the best, most honest information, like your Parents would give you. In exchange for your efforts rewards will come.
Let us just say you have written an awesome article, but the affiliate products you usually sell will not fit with this content. You have a feeling that people who read this content might want to buy a particular product. For example an article about keeping children safe online might be suited to software like Net Nanny rather than an Antivirus program. The need would be direct and far more precise.
Ebates is a fan favorite. Even though they have been around for years, a lot of people still aren't using it. And it's easy money. Who doesn't love that? Because it crosses so many industries, it can be an easy program to promote. Even if you aren't in the save money/make money industries, if you are talking about your organizing your office or trip to Jamaica it's an easy mention. "Don't forget to stop by Ebates first to get 8% back on your The Container Store purchase" or "Get 12% back this week when you book your Hilton stay through Ebates." Bonus points: Ebates gives people an extra $10 when they sign up and make their first purchase. And you get $15! (Plus bonuses.)
Affiliate marketing also enables you to reach a much wider geographic audience. If you're a business that sells internationally, then you can recruit affiliates from all over the world to promote your products and services. Instead of having to invest in local agencies and translation of traditional marketing materials, your affiliates will produce localized promotional content on your behalf. They'll know the best keyword terms to target search engines in their own language without you having to source expensive translators or local marketing companies.
Do you know who those guys are that own those hosting review sites that ranking for "best host" etc? I think Pat Flynn is one of them. I am very curious as to how guys who are on the first page for those keywords got to that level. I looked at all the sites on the first page and these guys are so elite they aren't even using Thrive or normal themes but it's pretty much all custom. I am guessing these guys mastered "Amazon authority sites" or niche first before moving into the hosting niche? It seems to me to be one of the most competitive niches online with super high KD (some keywords have KD 70 etc in ahrefs) plus these hosting programs payout like crazy.
Some advertisers offer multi-tier programs that distribute commission into a hierarchical referral network of sign-ups and sub-partners. In practical terms, publisher "A" signs up to the program with an advertiser and gets rewarded for the agreed activity conducted by a referred visitor. If publisher "A" attracts publishers "B" and "C" to sign up for the same program using his sign-up code, all future activities performed by publishers "B" and "C" will result in additional commission (at a lower rate) for publisher "A".
The products and services you will be promoting to your audience must be relevant and good quality. Make sure you believe in them and know everything about them, because this will be crucial to you delivering the sales pitch to your audience. You need to build trust with your audience so make sure the products and services you choose to promote are trustworthy enough.
There is serious competition in the affiliate marketing sphere. You'll want to make sure you stay on top of any new trends to ensure you remain competitive. Additionally, you'll likely be able to benefit from at least a few of the new marketing techniques that are constantly being created. Be sure you're keeping up to date on all these new strategies to guarantee that your conversion rates, and therefore revenue, will be as high as possible.
Not promoting the right products is a common issue with newbie affiliates. Would you purchase the product you are promoting through a website? Think about it. You can advertise a Ford dealership on your website until the cows come home, but will anyone seriously purchase a brand new car via a website without visiting a garage? I don't think so. Don't market cars, houses, wedding venues, perfume or dogs online. Do market products people will actually buy from a website without seeing them in the flesh!
And remember, whether you decide to use paid advertising or a free blog to promote Amazon products through the Amazon Associates affiliate program, there will be a learning curve involved. Don't expect success right away. But if you stick with it, you'll find the exact formula that works for you and your target audience. After that, it's like a cash machine pumping money into your bank account 24/7/365. So have fun and enjoy the process!!
Set reasonable expectations for earnings. You've only invested $20. You're going to make 5 percent on most products. That means that you need to sell $400 worth of stuff to make back your investment. You get credit for purchases customers make while at Amazon besides just the product you linked to, so it's not as hard as it may sound. It won't make you rich, but it's not hard to be profitable, and the income builds over time.
Plus, it can be especially tempting this time of year to "catch the wave" of holiday shopping excitement and—as we talked about earlier—start promoting products you don't know well and haven't even used personally. While that may lead to some extra sales in the short term, in the long run you risk your audience's trust by promoting products you don't know and can't stand behind.
Repetition is the key to success. It's probably not too surprising that I make a nice little chunk of change on Swagbucks every month. It's a service I use myself. I mention it in my newsletter regularly. It's also mentioned in 40 posts on my blog at the time of writing this email. FORTY. Whether it's Swagbucks or your favorite whisk, when a reader sees you mention something so naturally over and over again they eventually say, "You know. All this lady does is talk about this magic whisk. I better try it for myself."
Plus, it can be especially tempting this time of year to "catch the wave" of holiday shopping excitement and—as we talked about earlier—start promoting products you don't know well and haven't even used personally. While that may lead to some extra sales in the short term, in the long run you risk your audience's trust by promoting products you don't know and can't stand behind.
This online marketing strategy is suitable for lots of different business situations. If you want to launch a new product or service with a bang and generate buzz from the start, having an army of affiliates (that have an interest in revenue sharing) can help. Besides selling a physical product, affiliate marketing can also increase your website traffic and generate more leads, so you drive more sales of an existing offering to new audiences. To really drive an effective at this channel, working with a firm who specializes in affiliate management is a sure-fire way to bypass any learning curve, leverage existing relationships and turn up the heat on results.
First of all, it's a low-risk and inexpensive business. The bare minimum for getting started as an affiliate is having a blog, a website, or even just a social media profile. This makes it a very cost-effective method for earning money. It also means you don't have to commit a lot of cash up-front since you can start small and grow your marketing efforts over time.
Affiliate marketing is one of the most popular ways people make money online. It is a strategy where an individual partners with a business in order to make a commission by referring readers or visitors to a business's particular product or service. But that really is quite a simple explanation. To be really successful at making money with affiliate marketing there is a little more to it.
Same here, this post kind of fell from the sky at such a great time. Been building a great community of readers over the years but reached a point where I'm losing money maintaining the site and newsletter. As you said, the ads don't bring much -ironically I use Adblocks too but affiliate marketing always seemed like a weird and opaque subject. I've read many of Chris Guillebeau's books in the last few months (this is how I discovered your site actually!) and I didn't realize he had affiliate links for instance. Your post opened up a new window of possibility for me. Still need to process everything and do the work behind but a big thank you to you Sean!
Great post , I do read a lot of the Nichehacks articles and this one is so true. At the moment I am in a niche I'm passionate about and yes although I am primarily using Amazon to monetize my site, I will be branching out to use other methods very soon. It frightens me to think the plug can be pulled at any time! I intent to use other affiliate programs as well as Amazon, maybe Google Adsense, I'm not sure yet, some digital products and also to build an email list.
Tip 4: If you're a beginner, it's important that you realize it make take more than a few days before you start making sales. While it is possible to earn affiliate commissions with Amazon within a few days of creating a campaign, realistically you shouldn't expect to start making sales within the first 14-30 days. It takes time for your website to carve out a space on the internet. However, if you are determined and post 1 new blog post and 1 new video each day for your first 30 days, you hold a way higher chance of earning affiliate commissions within the first 30 days.
Wow. Thank you for parting the mists of the mystery of affiliate marketing. I was drowning in vagueness and confusion for a few weeks there and now I feel like I have enough information to at least create a strategy around when I might want to start. I had no idea that it was so country-specific, which is important because I get just as many hits from European countries as I do the U.S.
When promoting affiliate offers, just make sure you are fully aware of all the terms and conditions attached to your affiliate program. Some programs can be strict about how they allow you to promote their products. For example, some may limit you to banner ads and links only, while others will allow you to use paid advertising, but won't allow email marketing.
Now if you notice I am not giving you any details of whom these specific e-mails are from because to me they are all exactly the same if I send for one of them or all of them I end up with pretty much the exact same product. It is something I cannot use let alone something that I can make heads or tails of, and I feel like a complete idiot seriously.
Aside from the obvious advantages of running your own business, being able to work online from anywhere at any time, and having the freedom to choose just how hard you work, there are a few other perks. Affiliates with a strong social following (also known as influencers) can expect to receive freebies from advertisers looking to boost their brand awareness.
Now here's the tricky bit: let's say you're part of the Amazon.com program (for the US) and you generate an affiliate link for Amazon.com. If I, a polite little Canadian, skates over to your site and decides to buy a giant jug of maple syrup from your link, you won't get any commission if I end up buying from Amazon.ca. You will only earn commissions from Amazon.COM.
There are millions of products you can recommend and review. And as of June 2018, almost 60% of Amazon customers in the United States are also Amazon Prime members. That means more than half of American households buy items regularly from Amazon.So how do you make money with your blog using the Amazon affiliate program? Like The Office's Michael Scott would say, "Why don't you explain this to me like I'm five."
Amazon is known for sometimes coming down hard on sellers, affiliates, and other partners who don't follow the rules. This is maybe the other big downside of being an Amazon affiliate—Amazon is big enough to boss you around if you step out of line, and there's usually not much you can do about it. I've heard stories of affiliates having their accounts closed without any chance for recourse or appeal when they went against one of Amazon's affiliate policies.
Videos also make it easier to build a relationship with your audience; you can talk right to them, and they can hear your voice (and see your face, though that's not always necessary). Plus, not only are you sharing what the product looks like and how it works, since you're the one who's showing your audience how it works, you're also building your authority with them as an expert they can trust.
I did a lot of research to find the right one, and so I chose Making Sense of Affiliate Marketing by Michelle Schroeder-Gardner (as I mentioned earlier). I figured it made sense to learn from the best, and with a 30 day satisfaction guarantee, I had nothing to lose. I chat WAY more in-depth about it in my review here, but this course was definitely a gamechanger for me.
The person who manages an affiliate program for a merchant. They are responsible for affiliate recruitment, ensuring that the affiliates are using above board promotional methods and for increasing affiliate sales for the merchant. They also act as the liaison between the affiliate and the merchant. The affiliate manager may work directly for the merchant or be an independent service provider contracted by the merchant to run their affiliate program. Also referred to as an OPM.
The dollar amount of commissions an affiliate has to accrue before being paid. Some merchants set a minimum payment threshold themselves (to lower accounting costs by paying less frequently to people sending very few sales) while others allow the affiliate to do so (usually to avoid receiving frequent smaller checks and instead receive one larger one).
Once you're signed up, complete your personal consultation interview. You'll then get access to your own affiliate mentor plus our Academy training course. Here you can learn everything from how to build your first website through to optimising it for greater conversion rates, plus everything in-between. Written by our affiliate management team, the guides are in-depth and super helpful.
Affiliate marketing can be a big source of revenue. The key to maximizing your affiliate earnings is to provide additional value and to engage your readers. Unlike traditional ads where you are paid for impressions or clicks, affiliates are only paid if or when a specific action is performed. The action might be something as simple as signing up for a newsletter to submitting their zip code information up to having a sale completed. Regardless, you are not paid until you've compelled your readers to take some type of action.
The topic you choose must have enough depth that you can create a lot of content for it. This is important for building an authoritative site, for search engine optimization, and most importantly, for the end user. If you don't have enough content about a topic, you're not going to be taken very seriously as an authority on the topic and it's unlikely you can convince someone to make a purchase from you.
I can't remember exactly when, but I decided to turn online looking for earnings. Various scams and attempts to "get rich quick" came and went. I tried a bit of MLM (failed), tried to earn money with spread betting (failed), tried this and that (failed this and was terrible at that), before I eventually found a community that would train me. Think of it as half "training course" and half "forum".
Ohhh making that first affiliate sale might be the greatest feeling ever, even if it's 18 cents. Here's the sad thing though: most networks will have a minimum payout threshold that's typically $50 or $100, so it may be a LONG time before you see the money. I used to be an affiliate for BlueHost, and after my first sale, I was stoked to see $65 in my affiliate report!! Legitimately, I felt like a millionaire. Unfortunately, BlueHost has a minimum payout of $100, so that money went untouched until I made another sale, but even then…
It's important to know where your traffic is coming from and the demographics of your audience. This will allow you to customize your messaging so that you can provide the best affiliate product recommendations. You shouldn't just focus on the vertical you're in, but on the traffic sources and audience that's visiting your site. Traffic sources may include organic, paid, social media, referral, display, email, or direct traffic. You can view traffic source data in Google Analytics to view things such as time on page, bounce rate, geo location, age, gender, time of day, devices (mobile vs. desktop), and more so that you can focus your effort on the highest converting traffic. This analytics data is crucial to making informed decisions, increasing your conversion rates, and making more affiliate sales.
You can put up banners on your site, to promote your affiliate offers. Most affiliate programs will usually provide their own creatives when you sign up for their offers. All you have to do is insert the banner on a highly trafficked page (your affiliate tracking is usually embedded within the code). Banner ads in the right locations can do a great job of driving sales.
We have a wealth of brilliant articles on our website covering the many various aspects of affiliate marketing in depth, however, for those of you who are completely new to the concept, I'm going to go back to basics and explain in detail exactly what affiliate marketing is, what it takes to succeed and how you could become a successful affiliate marketer, too.
Upselling is a sales technique where the salesperson encourages a more expensive purchase by a customer by persuading them to get an upgraded version of an item or to purchase add-ons. Remember our food processor example? That food processor could probably be best used with a book of recipes, which also can be purchased at the same company's website.


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If keeping your home organized comes naturally and you enjoy helping other people, consider becoming a professional organizer as a side business idea. As the need for baby boomers to start downsizing grows, you can use your organizing and decluttering skills to start making an industry standard $50-125 an hour with very little startup costs and some free expert advice from Jen Kilbourne. Believe it or not, pro organizers don't just work with hoarders. More and more people are hiring professional organizers in order stop wasting time and money due to the stress of everyday disorganization. What's even better, is that you can take this on as a side business idea during the nights and weekends when your clients will be at home.
As a result of these and other factors, an estimated 40 million Americans now work from their homes. This number includes employees working from home for a larger employer as well as self-employed. Not surprisingly, two-thirds of home-based business owners are women, who choose this option either because of childcare concerns or because of a perceived glass ceiling limiting their earnings potential in the corporate world. Running a business out of the home offers a number of advantages, including time savings, control over working hours and conditions, independence, and flexibility. Starting a home-based business is also considerably cheaper than starting a business in rented facilities. In addition to saving money on overhead expenses, commuting costs, and wardrobe expenditures, many home-based business owners can deduct a portion of their rent or mortgage interest from their personal income taxes.
Nothing beats playing your favorite game. But getting paid for coaching a sports team and staying close to the action is the next best thing. Not only will you learn new skills, you'll earn money getting your team into shape with this side business idea. The median pay for sports coaches clocks in at $30,400 according to the US Bureau of Labor Statistics. Expect to have only a slice of that if you're signing up for part-time coaching as a side business idea only.
For instance, suppose that you, being a creative person, are able to make beautiful quilts. However, because of the time involved, you're only able to make two quilts per month. You discover that people are willing to pay $200 for each quilt you produce. The math says that you would have, therefore, an income of $400 per month. (Actually less, as there will be expenses related to quilt production, such as cloth and thread, to deduct from this amount.)
Often, what happens is that we run into unscrupulous Internet Marketers (IMs) who have less-than altruistic intentions of extracting money from you rather than helping you to make it. However, this isn't something new. People have been falling for networking marketing, pyramid schemes, and affiliate marketing scams since before the start of the net.
Valentine's day. Birthdays. Weddings. The list goes on and on—throughout the course of a year, there are dozens of occasions when people need to order flowers. What's more is that once you're up to speed with this business idea, your costs can stay relatively low if you know where to source your flowers, and typical margins are in the neighborhood of 300% (or more) on cut flowers which makes this a particularly profitable side business idea in the right geographic area. Check out this amazing interview with floral designer, Sara Tedford of Ladybird Poppy to hear about how her floral design company started out as a side business idea of doing weddings and events for her friends and family.
How many email newsletters are you bombarded with every single day? There's a reason for that. Marketing to an actively interested group of email subscribers is one of the best ways to make money online. There have even been million-dollar businesses built from simple email newsletters like TheSkimm, or Mister Spoils. Each newsletter targets a specific type of user with interesting, daily content, while also partnering with relevant companies and affiliates to bring in extra money. If this seems daunting, it's not. Tools like MailChimp, ConvertKit and AWeber make it easier than ever to get started with email marketing. And another great option to consider (with the largest free plan available) is SendPulse, with their ability to send up to 15,000 emails per month to 2,500 subscribers, and then affordable plans starting at under $10/month as you grow from there.
It's great to see so many opportunities at one place. People often say how much they want to leave the corporate world and change the way they earn money but "they can't". And I think the reason is fear. They fear that working from home might not work out immediately. There are countless opportunities, if you want to work from home and every excuse is just due to lack of courage.
If you have never been self-employed before you need to do some further self-assessment to determine whether you have the right personality to be an entrepreneur. Starting a business is not for everyone. (See 6 Traits You Need to Be Self-Employed.) Common traits for successful business owners are motivation, self-reliance, perseverance, initiative, and the ability to deal with uncertainty.
If you've developed valuable skill sets or picked up certifications within your industry over the years, offering your consulting services to local business owners can be a lucrative way to make money online. Whether you're an expert marketer, business strategist, or manufacturing aficionado, there's likely a local business owner who's willing to pay you to help them solve an issue with their company. Start with this 18-step checklist to becoming a local business consultant from Karyn Greenstreet and then use my guide to crafting an effective cold email to convince them to hire you.
Additionally, on the chart dated May 21, 2016, "Work from Home" topped the Rhythmic Songs chart, leaping a 2-1 spot and becoming the first girl group to achieve that milestone in 15 years, since Destiny's Child crowned the list in 2001 with "Survivor".[13] On the chart dated June 4, 2016, "Work from Home" topped the Billboard Mainstream Top 40 after climbing a 4-1 position, becoming the first Pop Songs number one by a girl group in nearly 10 years since The Pussycat Dolls led for two weeks in September 2006 with "Buttons" featuring Snoop Dogg.[68] The song is also Ty Dolla Sign's second top 40 entry on the Hot 100. "Work from Home" earned the group their best-selling debut week, surpassing "Boss", which debuted with 75,000 downloads in July 2014.[69] In Canada, "Work from Home" debuted at number 18 on the Canadian Hot 100 after its first week of release.[70] On the week dated April 2, 2016, the song rose 18-14 and then rose two more spots on its third week, reaching the peak of its predecessor "Worth It". Two weeks later, the song climbed 12-8, earning the group their first top 10 entry in this market. It rose one more spot the following week and then rose from 7-5, giving Fifth Harmony their first top five entry as well. Eventually, it climbed to number four in its eleventh week.[71] It also became the group's highest-peaking single in Canada, surpassing the peak of its predecessor, which peaked at number 12 in August 2015.[72] Apart from charting in both Canada and the United States, the song entered two Mexican charts, peaking outside the top ten at number 12 and 11, respectively. As of December 2016, the single has sold 1.4 million copies in the United States.[14] In early 2017, the song was certified quadruple platinum by the Recording Industry Association of America for combined sales and streaming of four million equivalent units.
Here's a good example of how lead sales can work in real life: My second website, Life Insurance by Jeff, brings in a ton of traffic from people who are searching the web to find answers to life insurance questions. While I used to have the website set up so I could sell these people life insurance myself, it was a lot of work to process all the different requests and clients. As a result, I started selling the leads I gathered instead.


text:
Indiscriminate cuts may hurt local funds
Underfunded local authorities could be subjected to indiscriminate cuts as part of George Osborne's spending review, a former local government pensions officer warns.
Local government schemes are braced for a month of unprecedented political and economic pressure, with Lord John Hutton's interim report on public sector pensions and Chancellor Osborne's Comprehensive...
Latest stories
Our politicians should help us simplify the system
Alan Pickering says politicians should have the freedom to redefine what is meant by 'absolute'
Emerging-markets debt: A new hope
Industry Voice: Sponsored by Eaton Vance
Five stories you may have missed this week
This week's top stories included Cardano announcing plans to acquire Now Pensions from a Dutch pension fund later this year.
RBS reports £100m GMP impact; slashes equity exposure by two thirds
Royal Bank of Scotland (RBS) faces a £102m impact on liabilities as a result of equalising guaranteed minimum pensions (GMPs), according to its annual results.


text:
With A Red Hyssop 2019-02-12T15:12:31-05:00 https://witharedhyssop.com/ Tyler Paulson Geography Can Shape Opporunity Tyler Paulson 2019-02-12T13:00:00-05:00 https://witharedhyssop.com/2019/02/geography/
Having spent the last half-decade of my life in New York City, rural Pennslyvania (Danville), and now a small Midwestern city (Fort Wayne); I've been fortunate to experince nearly the full gamut of American life (at least at this latitude).

Today, I finally read the transcript of Joe Biden's speech almost a year ago at Northwestern University. I think he understands the regional divide in America better than anyone with his platform.

So many people take a negative view towards the half of the populace that doesn't live near them, not taking the time to understand how their life experiences led them to where they are. I deeply appreciate Biden's optimism and share it in addition to the fact that he's contributing specifc, actionable ideas as solutions.

I'm proud to be working in tech in middle America instead of in the VC hubs. I like knowing I'm contributing to the solution instead of furthering the problem.
 1026 West Berry Street Tyler Paulson 2019-02-08T11:00:00-05:00 https://witharedhyssop.com/2019/02/1026-w-berry-st/

I stopped by the 1026 West Berry Street: The Fort Wayne Art School exhibition at the Fort Wayne Museum of Art yesterday. It was interesting to learn about the history of art education in my new hometown.

It definitely caused me to reminess of my days at 1700 Lida Street.

Even though it was extremely hard and I work as a developer mostly now, I'm still really glad I studied graphic design at an art school and went through all the foundational classes which that entailed.

It taught me how to create, communicate and execute which remain the core of everything I do and both a developer and business owner. Obviously, those are things you should learn in any program, but I contend that there is something unique about learning design for developing those skills.
 Plan Your Year Tyler Paulson 2019-01-17T11:00:00-05:00 https://witharedhyssop.com/2019/01/plan-your-year/
2019 is the first year in a long while that I could describe as "open ended" on January 1st.

We have no intention to move, no travels planned, and have gotten through a lot of the initial time intensive tasks of relocating.

I went through the Plan Your Year workbook put out by the people behind The Focus Course. Conventiently, I completed a lot of the pages while I was back in Pennsylvania meeting with Joel to discuss the what we want Grid & Arrow to accomplish this year.

The apex of the workbook is writing out your "2019 in One Sentence"; because I think it's easier to hold yourself to these kinds of things if you make them public, here's mine:

This year I am focusing on transforming how my businesses generate revenue while creating a home and routine in Fort Wayne that my family can thrive in.

The added clarity of meeting with my business partner in-person and going through the workbook gave me has me really excited about this year even though a lot of the things that I have traditionaly looked forward to (big travel, transition, etc) aren't on the calendar yet.

I'm excited to write more about what I plan to create and be a part of as the year goes on.
 → Sponsorships Tyler Paulson 2019-01-10T14:00:00-05:00 https://witharedhyssop.com/2019/01/sponsorships/
In time for Giving Tuesday last year, Grid & Arrow rolled out a WordPress Multisite network that's all configured for organizations to manage their sponsorships programs. We have one organization in our pilot program so far and I'm excited about the potential this might have.

I wrote in more detail about the why and how of setting it up over on its blog.
 → Year in Review Tyler Paulson 2017-12-30T20:00:00-05:00 https://witharedhyssop.com/2017/12/year-in-review/
Two firsts for me at the end of 2017 all in the same email:

I sent out a company newsletter.

I wrote a year in review.

After completing it, I felt like it was a really beneficial writing excercise for me personally and I hope my readers gained some value out of it too.
 → About South Sudan Tyler Paulson 2017-05-03T12:36:00-04:00 https://witharedhyssop.com/2017/05/about_south_sudan/
A few years back in internet history, there was a great informational website about South Sudan located at aboutsouthsudan.com, which we linked to from In Deed And Truth's website. I was checking outbound links on their site earlier this year and I noticed that the site had been taken down and the domain was for sale; so I scooped up the domain and decided to launch my own version at the same URL.

I've got a lot of ideas about what this website could be, but for today, I've launched a minimal version that includes a basic history of the country, a feed of news articles, and links to books to read to learn more. Go check out the site or look at the source code on GitHub (it's built on Jekyll).
 → Introducing Grid & Arrow Tyler Paulson 2017-05-01T19:34:00-04:00 https://witharedhyssop.com/2017/05/grid_and_arrow/

In my last post, I alluded to a business that I was in the process of starting. Today, I'm excited to publicly announce Grid & Arrow, a joint venture between myself and fellow Central Pennsylvania developer Joel Peterson.

Since my wife and I left Brooklyn in mid-2015, a sizeable percentage of my work had been hourly contract work for one company that I had no equity in. While I really enjoyed the work, if I'm being entirely honest, the looming thought of how many billable hours I completed in a week and my income being 100% tied to that had started to wear on me.

Concurrently, I had noticed time and time again that my business' entire pricing structure was based on me getting medium to large budget jobs; I had nothing that I could offer to a low budget client without losing money myself. As I've gotten more involved with the small business community in Pennsylvania, I've been wanting to work less in California and New York and more in my own community, but have struggled to make the switch because of my pricing structure.

When Joel approach me about starting a hosting company after experiencing some of the same things, I realized we could craft a business model that had the potential to resolve both of the above.

We could build websites for a low upfront cost, especially since so many local businesses simply need a modern brochure-style website to present themselves well digitally, and make up for the time investment in the residual income of the monthly hosting fees.

After discussing the shared experience of building out advanced WordPress admin customizations only to have our clients just call us to have a change made, we decided that our primary offering would be "turn-key web hosting", making basic changes to our customer's sites just an email or a phone call away.

It solves a need many businesses have and, with a baby on the way, the idea of not all of my working time being devoted to "deep work" but supporting business with smaller tasks seemed like a wise transition for me.

As Grid & Arrow grows its legs, Joel and I will be continuing to operate our individual freelance businesses with full force for the foreseeable future (hire me, I'm looking for new clients). We're excited about this new venture (and we have some other crazy ideas that extend beyond hosting) and hope you'll check out the website we launched this week.
 How I Applied Do Over Tyler Paulson 2017-04-04T16:28:00-04:00 https://witharedhyssop.com/2017/04/do_over/

At the beginning of 2014, I found myself in what Jon Acuff calls a "career bump", a negative involuntary career transition. The agency I had been on a full-time freelance retainer with for the previous two years lost their largest client and suddenly had a lot less work for me.

As it goes, this didn't happen at the best time either. Stefanie and I had had moved to Brooklyn eight months earlier and were struggling financially with the cost of living adjustment we'd made moving back to the United States (to the most expensive city in the country, no less).

One of the beauties of freelancing is that employment isn't a boolean, you're less likely to go from 100% employment to 0. This gave me a longer runway as I was able to continue to work part-time for the agency as I sought new opportunities.

One of the main reasons we decided to move to Brooklyn instead of one of the other options Stefanie's medical school presented was that if this exact scenario presented itself, it would be a lot easier for me to find work; and in the end, that did prove to be true, but I made things a lot harder for myself. I vowed never to put myself in that situation again.

The Career Savings Account

From the second I picked up Do Over, Acuff's concept of a "career savings account" immediately made everything I'd experienced click and gave me a tangible framework for how I continue to work to make my next career transitions better ones.

In 2014, my career savings account was almost empty, the rest of this post is about how I translated Acuff's advice into my own life.

Relationships

When I started looking for new work, it suddenly became very clear to me that my entire professional network was in southern California. Aside from some remote opportunities, this was less than helpful in New York. Every opportunity I replied to I had to do so completely cold, no one knew me from Adam.

The first step here was obvious, attend some meetups. Fortunately, there is nowhere quite like Manhattan for meetups. The sheer number of people who are below 59th Street at 5pm makes organizing something that 30 people will show up for on a weeknight less of an obstacle to overcome than it is elsewhere. As a result, there's no lack of events to attend and introduce yourself to others in your industry.

After my employment situation was stabilized, I took the next step. I realized there were so many companies and organizations across the country doing great work who I followed online but I didn't know anyone that actually worked there. I wanted to change that.

After some research, I landed on Circles Conference being the place I could go to meet as many of the aforementioned people in one place as possible. The experience was even better than I could have hoped for. I met more like minded people in my industry in two days than I had in the past several years combined.

I returned for Circles Conference the following year and will attend my 3rd Squares Conference (its sister conference) this month. Resisting the temptation to go to a new event each year and returning to invest more in the relationships I'd started (while still meeting some new people, of course) has been worthwhile.

When I left Brooklyn and moved to central Pennsylvania, I knew that I was going to have to be more intentional about all of this. There wasn't going to be dozens of meetups every week on the path of my commute home. It took me several months, but I joined a local coworking jelly of other remote workers and made trips to Illinois, California, Ohio, and Ontario to meet in person with clients and other people in my professional network.

Skills & Hustle

These are separate sections in the book and you rely on them in different career transitions, but personally, my investment in both of these happens at the same time.

Every week I read about new techs from links posted on Twitter and I come up with ideas for side projects that utilize them.

In my day-to-day working, I often get stuck in execution mode, I rely on the the methods I know and only make progress on the most directly pressing work. During the periods I'm freelancing full-time, this comes with an extra sense of guilt, as I'm theoretically in complete control of my schedule.

I've developed a few strategies that help make sure I'm making progress on learning new skills and hustling on side projects.

For learning new skills, I've had a subscription to Code School ever since I moved to Pennsylvania. Their courses are broken into tiny subsections, making it easy to push myself to work for a few extra minutes at the end of the day to make some progress.

As for using what I've learned, I've found I have to follow the same strategy that I have with the courses.

I'm a proponent of the maker's schedule, but the reality is I'm far less likely to get four or six uninterrupted hours to work on a side project like I do on my main paying client's projects.

If I'm ever going to make any progress on a side project, I need to make a plan and divide it into as many small tasks as possible so I can do a little each day.

Character

This section ended up being a lot more convicting than I was expecting from a book of this genre. Acuff writes that character is what you must invest in order to make a successful career jump, a positive voluntary career transition.

A few pages were dedicated to the negative patterns we repeat as we move from job-to-job and how they are like weeds that prevent your character from growing.

The negative pattern I repeat is that I consistently don't complete work when I communicate that I am going to complete it.

While I continue to struggle with this, I am making progress by identifying the two causes of it – poor estimation and lax scheduling.

The root of my poor estimation comes from not valuing what I do and what I contribute enough. I minimize all the time I spend finessing over small details. I ignore that I like to step away from something for a few days and come back and change it drastically for the better. I make estimates based on the path to the final product being a direct one, which isn't how I work nor a representation of the value I am capable of contributing.

My lax scheduling is a pattern that I've been letting establish since college, but it's gotten worse since we moved to Pennsylvania. Our time here started with a lot of disruptions to my working time and space – we had a puppy running around and work being done on the house we just bought – and I let being disrupted become the norm even after the puppy grew up and the house was mostly finished.

If I correctly estimate that something is going to take 32 hours and I want to complete it in eight business days, I need to work on it for 4 hours a day. It's simple math.

If I don't spend 4 hours on day 1, I need to actively adjust schedules and/or expectations instead of my patterned behavior of being lax and just assuming everything will just be fine. It might all be fine, but I will not finish when I said I would.

Being proactive here has been challenging, it does not come easily to me; but when I look back at how I operated a few years ago and compare it to now, I can see that I have made progress.

Today's Career Transition

Today, I find myself in a weird mix of another negative involuntary career transition and a positive voluntary career transition. My largest client was acquired at the end of 2016 and they've phased me out as part of the acquisition. While that was all happening, I started a business with a colleague where we'll be using the skills we put to use in our individual freelance practices to create a business with an entirely different revenue model (something I'll post about separately).

While transitions are always uncomfortable and require a lot of faith, I feel much more prepared today than I did in 2014.

Whether you're going through a career transition right now or expect to go through one some day (hint: that's everyone), I highly recommend picking up a copy of Do Over. It's now available on paperback.
 Nonprofit Job Applications Tyler Paulson 2015-01-29T22:30:00-05:00 https://witharedhyssop.com/2015/01/nonprofit-job-applications/
Working in house at iEARN-USA has exposed me to a lot of parts of the nonprofit tech world that I never saw while working as a designer / developer at an agency.

One of those is the hiring process. I'm fortunate enough to have been be involved in several stages of the tech department hiring process during my time here including writing job descriptions, screening applications and sitting in on interviews.

If you're applying for a job at a nonprofit, I thought I'd share the two areas I feel like a lot of candidates unknowingly fall short in.

The Cover Letter

I feel like canned cover letters are probably always obvious, but in the context of a nonprofit they are so obvious.

For starters, when the letter refers to us as a "company" and not as an "organization", even if that's technically correct by some dictionaries, it's an immediately red flag that we weren't worth more than a few seconds of your time.

And even if your letter passes that litmus test, if you don't mention anything related to our cause or mission, I'm still going to feel skeptical that you actually want to work here.

And why does that matter? I want to know that our mission matters to you. Our organization has a presence in 140 countries. Rarely does a week go by where I don't interact with someone from every contingent on earth. Are you the kind of person that thinks that's really cool? Or will that annoy you?

I get that applying for jobs can take a long time and be extremely emotionally deflating but you have to understand our perspective as well, convincing us that you want to work here matters before we're going to invest an hour bringing you in for an interview.

tl;dr: Write a personalized cover letter when applying to a nonprofit.

Side Projects

"I would never hire anyone who doesn't have side projects. To me, that shows that someone has ideas, self-initiative, and can make things happen." – Tina Roth Eisenberg

I'm inclined to agree and this is especially true in our industry because we're usually hiring candidate because they have the ability to create.

I always bring this up in interviews and I love when these things are obvious from the outset so I can ask "tell me more about…" instead of "do you?".

Your side project doesn't have to be as big as Creative Mornings. But do you have a blog? How about attending meet ups? Do you contribute to open source or an online community? How about volunteering your skills to an organization without a budget for them?

These kinds of things give a much better look into what it looks like when you take the lead on something than you day job (where presumably you have a manager) might.

I get that it's almost cruel that we're judged so much on what we do extracurricularly, but that's always been the reality for me. I didn't get into college primarily based on what I did in the classroom in high school, same story with my first job after college, and the trend hasn't shown any signs of stopping.

tl;dr: Do cool stuff outside of your day job that you're excited to talk about.

If you're interested in working at an great nonprofit, iEARN-USA is hiring.
 → Designmatters Alumni Spotlight Tyler Paulson 2014-12-08T16:30:00-05:00 https://witharedhyssop.com/2014/12/designmatters-spotlight/
This month, I was honored to be spotlighted as an alumni on the website of Designmatters, Art Center's design for social change initiative.

I talked about some of my experiences in college and the path my career has taken so far, from moving to the island of Grenada and working remotely as a front-end dev for ThreeDev there to my current role at iEARN-USA in Manhattan.