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The growth of video marketing is presenting a unique opportunity for brands like yours. As consumers continue to prefer video to other forms of content, they're now expecting brands of every size and in every industry to connect with them using video. Platforms are increasingly prioritizing video content, and even new devices like phones and tablets are more video ready than ever before. That means you have to take full advantage of this amazing marketing tool to be competitive. The longer you wait, the more customers you'll lose.
Affiliate marketing - Affiliate marketing is perceived to not be considered a safe, reliable and easy means of marketing through online platform. This is due to a lack of reliability in terms of affiliates that can produce the demanded number of new customers. As a result of this risk and bad affiliates it leaves the brand prone to exploitation in terms of claiming commission that isn't honestly acquired. Legal means may offer some protection against this, yet there are limitations in recovering any losses or investment. Despite this, affiliate marketing allows the brand to market towards smaller publishers, and websites with smaller traffic. Brands that choose to use this marketing often should beware of such risks involved and look to associate with affiliates in which rules are laid down between the parties involved to assure and minimize the risk involved.[47]
The process of optimizing a website – as well as all the content on that website – so it will appear in prominent positions in the organic results of search engines. SEO requires an understanding of how search engines work, what people search for, and why and how people search. Successful SEO makes a site appealing to users and search engines. It is a combination of technical and marketing.
What is search engine optimization, then? It's not secrets or tricks — just ranking methodologies to follow in order to help a site that offers value to users beat the competition in search results. Today, you must be committed not just to optimizing your domain, but also to making it a quality site that attracts links naturally and is worthy of ranking.
Social algorithms are increasingly prioritizing video content, so you'll want to make sure you're promoting your video numerous times on all your social media channels, including Facebook, Instagram, Twitter, LinkedIn, and more. Video generates 1,200 percent more shares than links and images combined, so this is a required (and easy) place to promote your video and reach a large audience.
Paid channel marketing is something you've probably come across in some form or another. Other names for this topic include Search Engine Marketing (SEM), online advertising, or pay-per-click (PPC) marketing. Very often, marketers use these terms interchangeably to describe the same concept — traffic purchased through online ads. Marketers frequently shy away from this technique because it costs money. This perspective will put you at a significant disadvantage. It's not uncommon for companies to run PPC campaigns with uncapped budgets. Why? Because you should be generating an ROI anyway. This chapter walks through the basics of how.
The concept behind Search Engine Marketing is quite simple: when a consumer or business person searches the Web through either a text box or by clicking through a directory hierarchy, he or she is in "hunt mode." This psychological state is unique because it signals to the search engine (and to marketers) that the person is looking for information, often of a direct or indirect commercial nature.
NGDATA® helps brands in data-rich industries such as financial services, telecom, media/entertainment, utilities & hospitality, to capitalize on emerging opportunities in their customer data and to drive profitable customer experiences by supercharging analytics and campaign efficiency. The company's Intelligent Customer Data Platform (CDP) puts people at the center of every business via Customer DNA, which continuously learns from customer behavior and context in real-time. NGDATA partners with companies around the world, including Belfius Bank, Innogy & Telenet, to drive digital transformations. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe & Asia-Pacific.
A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility.[46] Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic.[46] Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's meta data, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL normalization of web pages accessible via multiple urls, using the canonical link element[47] or via 301 redirects can help make sure links to different versions of the url all count towards the page's link popularity score.
Conduct searches using what you consider to be your most popular keywords. Judge the relevance based on your competition. If that search pulls up competitors and products that offer what you offer, then you may try to get a larger share of that market. If the search terms don't bring up similar products, change your terms to try to find more specific words that will be more profitable.
Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (for example, searches using the site: operator). If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content.
For the most part, the 6-figure, 7-figure, and 8-figure-earners and up are making a large majority of their income by scaling out offers that they control. If you're just starting out, that avenue isn't for you. It only comes over time as you come to understand the field. As Sharpe says, most people first need to get a lay of the land and cruise through the virtual sales landscape before they dive into a massive undertaking like creating their own digital products and sales funnels.
Engagement – Google is increasingly weighting engagement and user experience metrics more heavily. You can impact this by making sure your content answers the questions searchers are asking so that they're likely to stay on your page and engage with your content. Make sure your pages load quickly and don't have design elements (such as overly aggressive ads above the content) that would be likely to turn searchers off and send them away.
"Organic" search engine marketing (organic search listings) combines the best practices of creativity, technology, usability, copy, and online promotion / PR. This is because many search engines base their relevancy algorithms on a combination of the text they see on a page, site, video, or image and combine the content information with external elements such as links and user behaviors/preferences demonstrated over time for a domain, content source, or specific content element.
For any "attract" video, avoid speaking too much about your product. Instead, let your brand values and personality be your north star(s). Finally, because these videos can live on a variety of channels, keep in mind the strategies of each platform. For example, a Facebook video might have a square aspect ratio and text animations for soundless viewers.
Establishment of customer exclusivity: A list of customers and customer's details should be kept on a database for follow up and selected customers can be sent selected offers and promotions of deals related to the customer's previous buyer behaviour. This is effective in digital marketing as it allows organisations to build up loyalty over email.[22]
I first discovered Sharpe years ago online. His story was one of the most sincere and intriguing tales that any one individual could convey. It was real. It was heartfelt. It was passionate. And it was a story of rockbottom failure. It encompassed a journey that mentally, emotionally and spiritually crippled him in the early years of his life. As someone who left home at the age of 14, had a child at 16, became addicted to heroin at 20 and clean four long years later, the cards were definitely stacked up against him.
You could have the best content in the world, the most amazing audience and even traffic coming from all kinds of places like social media and referrals. But if the search engines can't properly access, crawl and index your site none of that matters for SEO. That is why in this section you're going to learn how to look at your website from the search engine's point of view. You're going to be able to do a full crawl of your own site, handle migrations, redesigns and much more.
Hi, thanks for a great blog. In our office we have a debate going on about whether all of this video hype that we're experiencing from basically everywhere today is really just, well, a hype.. In line with more and more companies using video marketing, text as we know it might fade out, pictures as we know them might fade out, but if everybody starts using video, what will then happen? Today, video is commonly seen as a way to stand out and capture users' attention, but what if every brand start publishing video solely? Will we still want to see as much video? Will we need to capture the viewers' attention in 2 seconds instead of 10? What do you think it requires for companies to succeed with videos and stay on top if everybody else is doing the same?
I think by now, most of the principles of SEO are more or less well understood by people that have done their time in the trenches since 1999, although new platforms and data types arrive all the time keeping the need for ongoing practice or testing even more important than in the past. The need to learn about new entrants like Siri, Alexa, Facebook, Linkedin, and specialist search engines (like Booking.com, for example) will keep SEOs on their toes for years to come.
A custom YouTube end card or end screen is a graphic that appears near the end of a video. The graphic includes a clickable call to action. Many people use end cards to increase email newsletter subscriptions, promote resources or highlight other YouTube videos. You can only use end cards if you are in the YouTube Partner Program, on videos of 25 seconds or longer. Consider hiring someone to create a custom end card graphic to capture viewers' attention.
Did you know that 85% of Facebook video is watched with no sound? Many people watch videos in places where they can't turn the sound up, or where there's background noise. Those are two important reasons why video captions matter. And, of course, video captions matter for accessibility. Include captions, and you will improve you click-through rate as those with hearing loss or impairment can still understand your video content. Captions also help with SEO by providing text that search engines can find.
Once you have results, you see where you've succeeded and where there's room to grow. Fix what you can in terms of distribution, target audience, and actual video content in order toExtended ArticleHow to Optimize Your Video Content in 4 Easy StepsYou've created your video, you've shared it on your owned, paid, and earned channels, and you want to know how to optimize your video… Read More optimize the performance of your video.
Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He's also writing on a personal growth website Fixwillpower.com. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.
Animated videos are easy to commit to because they're completed in-house and typically don't require any materials or efforts from the client. Combining elements like text, images, color overlays, music, animations, logos, graphics, and icons (depending on the type of project), you'll want to create a final product that is short, visual, engaging, and delivers the desired message.
How can you optimize the video you already have? Can you add a stronger call to action? Can you share it on another platform? Think creatively about how to further your video's reach and effectiveness. If you want more exposure, sharing your video on a new channel could help. If you're underwhelmed by your click-throughs or conversions, see if you can add an end card with a bigger CTA, adjust the description copy, or create an incentive for clicking through, like a limited-time discount or some kind of contest.
Ideally, you'll use all three distribution methods. You know your audience and hopefully you know how they'll respond to your video. Focus on the distribution method that'll give you the biggest return. If you're in the film industry, focusing more on paid distribution might be your best bet. If you're in the field of cancer research, earned media might be the way to go. Are you an entrepreneur that just launched your own startup? Spread word via your owned channels. It all really depends, so do a little research and see what fits your situation best.
Once the company has identified the target demographic for its Internet marketing campaign, they then decide what online platforms will comprise the campaign. For instance, a company that is seeking customers from the 18 to 33 demographic should develop a mobile application that raises awareness about the product, such as a game, a news feed, or a daily coupon program users can download for free.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Search engine marketing recognizes that websites get a large amount of web traffic, approximately 30 percent, from Internet web searches. Search engines like Google, Yahoo, Bing and AOL create standards that serve as guidelines for developing search engine advertising. The 2 main ways of advertising using search engines are search engine optimization (SEO) and paid search advertising. SEO is the process of improving a website so that the content ranks highly on search engines. In paid search advertising, companies buy paid listings using chosen keywords. Most often the advertiser has a Pay-Per-Click (PPC) plan. Every time someone performs a query on a search engine, they will see both free, organic results and paid listings. Learning to use both types of advertising will increase traffic to your site. Learn how to use a search engine for advertising.
Opinions vary greatly among sound engineers on the best method and equipment for recording audio with a DSLR. You've likely seen many videos that use a lavalier microphone — the small piece that clips below the collar of the talent's shirt. Lavaliers come in both wired and wireless options. However, lavaliers can be a bit obtrusive both for the talent (who has to have a wire threaded down his or her shirt) and for the viewer (who has to see a microphone for the whole video).
This is an important step, but remember: not every metric will correlate directly to revenue. Some metrics, like lifts in brand favorability or consideration, don't pay off immediately. They can take months or more to come to fruition, so be patient and make sure you've got in depth tracking enabled so you can do a better job tying your video metrics to ultimate sales.
Keyword research and analysis involves three "steps": ensuring the site can be indexed in the search engines, finding the most relevant and popular keywords for the site and its products, and using those keywords on the site in a way that will generate and convert traffic. A follow-on effect of keyword analysis and research is the search perception impact.[13] Search perception impact describes the identified impact of a brand's search results on consumer perception, including title and meta tags, site indexing, and keyword focus. As online searching is often the first step for potential consumers/customers, the search perception impact shapes the brand impression for each individual.
Now that you've attracted video viewers and website visitors, the next step is to convert these visitors into leads. With most inbound marketing content, this means collecting some sort of contact information via a form. Video can aid this process by visualizing a solution to the buyer's problem, whether that's before the form on a landing page or as the offer itself. Overall, the goal of this kind of video is to educate and excite.
In the attract stage, your watch metrics, like view count, impressions, and unique users, gives you a pretty accurate account of how many people you've introduced your brand, product, or service to. You might have a formula for how many top-funnel users end up converting, so you can apply that to your unique user count. You can also measure your true conversion rate or use a cost per view calculator to figure out how many views your video needs before it becomes profitable. Behavior tracking can also give you a picture of how many people watch your video, browse your site, and then convert.
First, we have a catchy story. A family making a world tour just thanks to Home Exchange! The couple are teachers with 3 kids. Everybody can identify to them. And they realise the dream of those people watching and it is possible thanks to Home Exchange. Anyone would like to understand how that is possible and would like to be in their place. That video, among other communication tools, created huge publicity for them. They have been contacted by the number one channel in France to make a TV report on their project!
Using an omni-channel strategy is becoming increasingly important for enterprises who must adapt to the changing expectations of consumers who want ever-more sophisticated offerings throughout the purchasing journey. Retailers are increasingly focusing on their online presence, including online shops that operate alongside existing store-based outlets. The "endless aisle" within the retail space can lead consumers to purchase products online that fit their needs while retailers do not have to carry the inventory within the physical location of the store. Solely Internet-based retailers are also entering the market; some are establishing corresponding store-based outlets to provide personal services, professional help, and tangible experiences with their products.[24]
"Convert" videos may include a webinar filled with tactical advice, product demos sent via email, landing page promotional videos, case studies, or more in-depth explainer and how-to videos. For example, while an "attract" video might provide a quick tip for nailing a sales pitch, a "convert" video could be an animated explainer video that breaks down the inbound sales methodology.
The Truth? You don't often come across genuine individuals in this space. I could likely count on one hand who those genuine-minded marketers might be. Someone like Russel Brunson who's developed a career out of providing true value in the field and helping to educate the uneducated is one such name. However, while Brunson has built a colossal business, the story of David Sharpe and his journey to becoming an 8-figure earner really hits home for most people.
The exact settings on your camera will depend on your model, but there's likely an auto option, a bunch of presets (daylight, cloudy, tungsten, etc.), and custom. Avoid auto white balance at all costs and opt for a preset or custom instead. If you have a top-of-the-line DSLR, there may also be an option to manually set the color temperature of the room, measured in Kelvin.
PPC (paid search marketing): PPC (pay per click) advertising involves paying to have search engines display your website's promotion in or alongside search results. For example, Google's Adwords program will display your ad at the top or right side of the search results page (placement depends on many factors including keywords and quality of ad). Google will also feed your ads to websites running its Adsense program. There are other types of PPC marketing, such as Facebook Ads. In PPC advertising, you pay each time someone clicks on your offer. Paid search differs from organic search in that you're paying to have your website or offer displayed higher in search results.
When a search engine user in the targeted area searches for the keywords or keyphrases that you chose, your ad enters an immediate online auction. Your ad is displayed when it matches bid and relevancy criteria, so you want to make sure that you have an appropriate budget size, and that you are bidding on keyphrases relevant to your products/services (such as those indicated on your website or landing page). You are not charged when your ad is displayed, but rather when someone clicks on your ad to take further action.
Shifting the focus to the time span, we may need to measure some "Interim Metrics", which give us some insight during the journey itself, as well as we need to measure some "Final Metrics" at the end of the journey to inform use if the overall initiative was successful or not. As an example, most of social media metrics and indicators such as likes, shares and engagement comments may be classified as interim metrics while the final increase/decrease in sales volume is clearly from the final category.
Social Media Marketing - The term 'Digital Marketing' has a number of marketing facets as it supports different channels used in and among these, comes the Social Media. When we use social media channels ( Facebook, Twitter, Pinterest, Instagram, Google+, etc.) to market a product or service, the strategy is called Social Media Marketing. It is a procedure wherein strategies are made and executed to draw in traffic for a website or to gain attention of buyers over the web using different social media platforms.
Links - Links from other websites play a key role in determining the ranking of a site in Google and other search engines. The reason being, a link can be seen as a vote of quality from other websites, since website owners are unlikely to link to other sites which are of poor quality. Sites that acquire links from many other sites gain authority in the eyes of search engines, especially if the sites that are linking to them are themselves authoritative.
When one of our clients wanted a video to explain the process of installing some HVAC equipment, we created this video to debunk a somewhat confusing process. Instead of continuously fielding the same questions about what to expect, how long the process would take, and any necessary preparations they needed to complete in advance, they decided an explainer video would be a more convenient and memorable way for clients to find and reference the answers to their questions.
Instead, place a laptop below the eye-line of the camera. Break the script into short paragraphs and record it section by section until you capture a great take of each. If you plan in advance when the final video will show b-roll (supplementary footage or screenshots), you can have your talent read those lines directly off the laptop like a voice over.
This is also about expectations. Anyone that tries to sell you a get-rich-quick scheme is selling you short. There is no such thing. You have to put in the time and do the work, adding enormous amounts of value along the way. That's the truth of the matter and that's precisely what it takes. Once you understand that it's all about delivering sincere value, you need to understand where the money comes from.
One of the most enduring misconceptions about search engine marketing is that whomever has the largest advertising budget wins. Although a larger advertising budget can certainly be advantageous, especially when targeting highly competitive keywords, but it's far from a requirement for success with search engine marketing. This is because all ads go through a process known as the ad auction before appearing alongside search results. For the purposes of this explanation, we'll be focusing on the ad auction in Google AdWords.
There are many reasons explaining why advertisers choose the SEM strategy. First, creating a SEM account is easy and can build traffic quickly based on the degree of competition. The shopper who uses the search engine to find information tends to trust and focus on the links showed in the results pages. However, a large number of online sellers do not buy search engine optimization to obtain higher ranking lists of search results, but prefer paid links. A growing number of online publishers are allowing search engines such as Google to crawl content on their pages and place relevant ads on it.[16] From an online seller's point of view, this is an extension of the payment settlement and an additional incentive to invest in paid advertising projects. Therefore, it is virtually impossible for advertisers with limited budgets to maintain the highest rankings in the increasingly competitive search market.
Prioritizing clicks refers to display click ads, although advantageous by being 'simple, fast and inexpensive' rates for display ads in 2016 is only 0.10 percent in the United States. This means one in a thousand click ads are relevant therefore having little effect. This displays that marketing companies should not just use click ads to evaluate the effectiveness of display advertisements (Whiteside, 2016).[42]
Search ads aren't video-friendly just yet, but you can target high-volume keywords related to your product, service, or brand and create a landing page for your video content. Whether your goal is to educate about a certain topic or introduce your product, you can drive these high-traffic keywords to your page for a low cost per click and get huge returns.
Everyone from large companies to small businesses can experience the benefits of video marketing as part of their overall marketing mix. Biteable is the best online software platform to make videos for marketing purposes - whether for social media, websites, mailouts or blogs. It's easy to use, the end results are high quality, and best of all, it's free!
The course work of a marketing program will consist of real-world and hands-on components, such as case studies of both successful and failed marketing campaigns, and simulated businesses marketed by students using the concepts they have learned. This will include diving into several computer programs like Adobe InDesign and Dreamweaver, as well as both free and proprietary website analytics software.
Your customers, prospects, and partners are the lifeblood of of your business. You need to build your marketing strategy around them. Step 1 of marketing is understanding what your customers want, which can be challenging when you're dealing with such a diverse audience. This chapter will walk you through (1) the process of building personal connections at scale and (2) crafting customer value propositions that funnel back to ROI for your company.


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Archive for the tag GaysiFamily
Gaysi Family presents 2x2 Bar Nights: Pride Edition – the one where we let the world know how we can fight hard and party harder.
Zine Bazaar: Delhi Edition Curated by Gaysi Family
At its heart, a bazaar is a space for celebration. With its different sights, scenes, colours, people, and the exchange of thoughts and ideas, a bazaar is a space for collaboration and this, we want to share with you.
Pinky Promise: A Celebration Of Gaysi's 10 YEARS And The Persistence Of Many More Against All Odds
You must believe that the last 10 years wouldn't have been possible without your voice, sharing, undaunted love, thought and the indomitable faith.
Zine Bazaar On 1st & 2nd September Curated By Gaysi Family
Gaysi Family is thrilled to invite you to Zine Bazaar 2018: Bombay Edition on the 1st and 2nd of September 2018 at G5A Foundation, Mahalaxmi!
Zine Bazaar (Mumbai Edition): Date Announcement & Call Out For Exhibitors!
The bazaar is a celebration of individuals and collectives involved in the art of storytelling through all kinds of mediums.
Zine Bazaar (Bombay Edition): Call Out For Exhibitors!
Zine Bazaar in its first edition focuses on Identity and all facets of identity- how we create it, share it, how it is viewed and consumed by others.
Gaysi Presents 2×2 Bar Night On 16th June At Lady Baga, Kamala Mills
Gaysi's 2x2 Bar Night this time is scheduled on a Saturday, so clear your calendar and make way for a night full of experiences and conversations.
Flick It! : Badminton Singles And Mixed Doubles Tournament (ED:4)
Gaysi is back in the game with Edition 4 of Flick It! - and in our frenzy to get down and dirty (wink wink), we're taking you with us!
FiveFilms4Freedom 2018: 26th March, 7 PM At Todi Mills Social
British Council India in partnership with #Social and Gaysi Family is inviting people to come and watch these incredible films on the 26th of this month at Todi Mill Social, Mumbai.
Gaysi Presents 2×2 Bar Nights In Collaboration With Sandbox Collective
Spring is a state of mind (in Mumbai) and in our attempt to drown ourselves in colour and happiness we planned out a great night for us AND YOU on the 15th of April. YAS.
Happy 2018!
Here's wishing you all a very happy new year and hoping that 2018 makes you capable of endless love.
Today We Turned 9!
A big big thank you to all who have stood by us over the tears and helped us grow as a safe community space
Gaysi Family Presents Dirty Talk 10th Edition (LGBTQ Open Mic) On 25th November
What makes this edition extra special are our splendid partners, including Chandon and the Québec Government Office in Mumbai.
Queer-O-City: Dirty Talk Is Back With Its X-tra Special 10th Edition. Inviting Performers & Storytellers Now!
At Dirty Talk, you get to be the star in your very own production.
Gaysi Presents 2×2 Bar Meet-Up: Delhi Edition!
With this edition, we're especially opening our doors and hearts to LBTs – lesbians, bisexual and trans people – and non-binary members of Delhi's queer community.
Video: Fawzia Mirza On The Matters Of Love
Gaysi team got lucky and caught up with Fawzia Mirza for a little fun (and naughty) chat on the matters of Lesbian love at the Kashish Queer Film Festival this year!
This June Gaysi Is At Creative Mornings Bengaluru
June's theme is SURVIVAL and we will have with us Priya Gangwani of the amazing Gaysi Family, all the way from Mumbai!
Kinky Confessions – Why We Love To Play?
One year and many sessions down the line, today if you ask me do I 'enjoy' pain, I'll say I don't know. The word enjoy somehow does not fit. But if you ask me, am I turned on by pain… I would not hesitate for a second…hell, yes, I am.
10 #GaysiPets Stories To Warm Up Your Heart
Here are a few accounts from our readers of what their pets mean to them and how they have transformed their lives for the better.
Stoli Vodka & Gaysi Presents 2×2 Bar Night: The Summer-Chord
We promise you an evening of sweetness, laughter, certain mad cocktails, bad dance moves and (guaranteed to make you chuckle) games. You bring the conversations!


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CAMELOT Consulting Group
To remain in touch with their customers in the digital age, companies need to rethink their marketing activities. It used to …read more
The cloud-based collaboration platform SAP Jam provides a great solution to support internal corporate communications. Today, we would like to talk …read more


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Inclement Weather Make-up Dates
Here is a summary of the inclement weather make-up process approved by the School Board during the February 18th Regular Board Meeting. February 22 - remains "no school" for ...
Open Enrollment is now Open
Open Enrollment state-wide begins Monday, February 4 and runs through April 30, 2019. Here's the direct link to Open Enrollment: https://dpi.wi.gov/open-enroll...If you have a...
FFA competes at Marathon.
Last night the Athens FFA chapter competed in the district Leadership Developments Events contest in Marathon. All students did exceptionally well! Congratulations are in order...
Nathan Brost
9th grade field trip to UWEC is cancelled for tomorrow due to the weather. Their will be a make up date for this trip that will come out later.
Nathan Brost
INCLEMENT WEATHER MAKE-UP DATES: http://www.athens1.org/article/90796
Dan Nowak
Today, February 18, 2019, is the deadline for the NTC Foundation Scholarship. Go to https://www.ntc.edu/students/financial-aid/grants-scholarships/foundation-scholarships Click on Apply for A Scholarship, then sign in with your NTC ID and Password.
Dan Nowak
Is it Harmless or Harmful? Parents - please check out the attached flyer about an opportunity taking place during parent/teacher conferences at the MS/HS next week. view image
Nathan Brost
Athens Families - attached you'll find a flyer noting services available to individuals and families through the NTC Dental Clinic. We wanted to share this with families in our district who may benefit from these services offered at a low cost. Thank you and have a great day! view image


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Milwaukee Beer Bowser
Special Offer: Simply spend $50 or more on any Milwaukee products at Ideal Electrical Stores during the promotional period to be in to win a limited-edition beer bowser. All entries go into the 2nd prize draw for a chance to win a chilly bin & deck chair set (one set per store)
Terms & Conditions: Completing the redemption form enters you in the draw for both the 1st and 2nd prize. Winners will be notified week commencing 15th April
Click here to read the latest Livewire
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3:40 DOCTOR FISHY! NOOOOOOOOOOOOPred 6 dňami
Actually... the batarang hit the gunman in the face below his brain caseand eye.... it would be excruciatingly painful and traumatic yes....BUT, it's not a instant kill shot. Granted he could bleed out over time, but due to the extreme pressure the batarng would be exerting on the sides of the wound it's unliely to be fatal right away. In reality he should be screaming alot and running around in a panic. However the SECOND guy...yeah he's dead. lolPred 7 dňami
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I OVERFED THESE MEN?Pred mesiacom
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'they romp and play"Pred mesiacom
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Give It Up, Mommyland
Mother's Day
Thursday, August 5, 2010
Postcard From Kate #1
Kate is out of town
and has been sending me little emails and texts with photos. I call them postcards. "Postcard" being a euphemism for
"obnoxious and often expletive-filled correspondence"
. I thought I'd share them with you. This was the first one I got.
Email subject line:
We just passed your home town!
Still looking for Whoreville... Can you give me directions?
xo, Kate
(c)Herding Turtles, Inc. 2009 - 2010
Posted by
Lydia B.
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|Home > Expert Blogs > Diet Blog by
AboutLisa Cain, Ph.D., is the CEO of Snack-Girl.com. She has been featured in Glamour.com, The Consumerist, and the LA Time's Health Blog, among others. She is an author, mother, wife and advocate for healthy snacks.
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This is a delightful story about friendship across nations and cultures, in which one small child visits nine different countries to find a friend - and ends up being friends with ALL the children he meets. In all the countries he visits he learns that there are things that many children do in different places and things that are specific to individual countries. After his trip around the world the boy knows that friendship crosses all boundaries.
I want a friend but who will I choose? Take a trip around the world, meet children from lots of different places and peep into their lives. Along the way he discovers how children live in other countries and the things they enjoy doing - showing both how their lives are different, and how many of the things children enjoy are the same throughout the world.
The countries featured are: USA, Brazil, China, Russia, Kenya, the Netherlands, Sweden, Japan and Morocco
|Publication date:
|2nd October 2014
|Catherine Anholt, Laurence Anholt
|Frances Lincoln Childrens Books an imprint of Frances Lincoln Publishers Ltd
|Year Groups:
|Early Years
LAURENCE and CATHERINE ANHOLT are a husband and wife team whose books for young children have won many major awards, including the Smarties Gold Award, and have been published throughout the world. Their books for Frances Lincoln include the much-loved Chimp and Zee series and A Kiss Like This, while Laurence Anholt is the author and illustrator of the bestselling art series, Anholt's Artists. They have three grown-up children and live in Colyton, Devon.More About Catherine Anholt, Laurence Anholt
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<>Back pain can interrupt your day or interfere with your plans. In fact, there's an 84 percent chance that you will develop low back pain in your lifetime. But back pain isn't always something you can ignore or wait for it to resolve on its own. Thankfully, there are several ways to treat back pain at home. These remedies include everything from herbs to massages. Keep reading to see how you can ease your back pain. >
<>Perhaps you bent the wrong way while lifting something heavy. Or you're dealing with a degenerative condition like arthritis. Whatever the cause, once you have low back pain, it can be hard to shake. About one in four Americans say they've had a recent bout of low back pain. And almost everyone can expect to experience back pain at some point in their lives. >
<>There is no single best exercise for lower back pain, the key is to build up strength in your core and glutes, which often tend to be weak; consequently, the lower back works overtime to compensate. Strengthen your core and relieve your lower back. Below are a selection of the best core and ab workouts that don't strain your back straight from the 8fit app. >
<>Use this stretch to align pelvis and stretch lower back and rear end muscles. Lie flat on your back with toes pointed to the sky. Slowly bend your right knee and pull your leg up to you chest. Wrap your arms around your thigh, knee or shin, and gently pull the knee towards your chest. Hold for 20 seconds and slowly extend the leg to starting position. Repeat three times each leg. >
<>Stretch. Don't sit slumped in your desk chair all day. Get up every 20 minutes or so and stretch the other way. "Because most of us spend a lot of time bending forward in our jobs, it's important to stand up and stretch backward throughout the day," Reicherter says. Don't forget to also stretch your legs. Some people find relief from their back pain by doing a regular stretching routine, like yoga. >
<>Did you know that aside from coughs and respiratory infections, back pain is the most common reason for seeing a doctor in the United States? More than 85 percent of Americans will experience back pain at some point in their life, and back pain is the leading cause of disability worldwide. Yet surgery is rarely needed to treat back pain. So, what's the answer? Why is it such a problem and, more importantly, how can you prevent it from becoming a problem for you? This article will help answer some of those questions as well as give you some of the best exercises to beat back pain. >
<>2017 — Major upgrade: The section has been re-written and expanded significantly, with a key change in position. After reviewing the same scientific papers previously cited more carefully, I decided that they were much less promising than I originally thought. The section has flip-flopped from optimism to pessimism about nerve blocks without a single change in what's actually cited, just a change in the level of diligence in interpreting the science. [Section: Diagnostic numbing of facet joints.] >
<>Patient information articles published in both the Journal of North American Spine Society and the Journal of the American Medical Association found evidence that spinal manipulations were safe, effective, drugless forms of professional treatment for both acute (short-term or sudden) and chronic low back problems in adults. (2, 3) Egoscue, another type of postural therapy protocol that focuses on fixing musculoskeletal misalignments, may also be able to help reduce and prevent back pain. >
<>Stretching. Almost everyone can benefit from stretching muscles in the low back, buttocks, hips, and legs (especially the hamstring muscles). These muscles support the weight of the upper body. The more mobile these muscles are the more the back can move without injury. It is typically advised to start small—stretch for 20 to 30 seconds and stop a stretch if it causes pain. >
<>Stretching your lower back is going to be really helpful in alleviating your lower back pain. Kneel on all fours, with your knees directly under your hips and hands directly under your shoulders. Ensure your spine is in a neutral position. Keep your head in line with your spine, your shoulders back and avoid locking your elbows. Take a big deep breath in and as you breathe out slowly take your bottom backwards towards your heels. Hold the stretch for 20-30 seconds. As you breathe in bring your body up onto all fours again. Repeat six to eight times. >
<>There are numerous reasons why you may be saddled with lower back pain, says Melanie Strassberg, PT, DPT, clinical director of Professional Physical Therapy in New Rochelle, New York: Muscle strains and spasms, a herniated disc, degenerative disc disease, spinal stenosis, and osteoarthritis are just a handful. Given the wide range of causes, your doctor will need to uncover the source during a medical examination before you can find the best lower back pain relief. These are 10 other common reasons your back is hurting. >
<>Most people will experience lower back pain at some point in their life, it is very common. In the old days bed rest was prescribed if your back was "playing-up," whereas today it is recommended to keep exercising. Of course the exercises you do have to be appropriate, we are not suggesting to go for a run or lift heavy weights, that wouldn't be smart. However, there are some great exercises you can do which should help alleviate lower back pain. These exercises are extremely gentle, but of course, listen to your body and stop if you experience any pain. >
<>Dr. Shiel received a Bachelor of Science degree with honors from the University of Notre Dame. There he was involved in research in radiation biology and received the Huisking Scholarship. After graduating from St. Louis University School of Medicine, he completed his Internal Medicine residency and Rheumatology fellowship at the University of California, Irvine. He is board-certified in Internal Medicine and Rheumatology. >
<>According to Susi Hately, owner of Functional Synergy, Inc., in Alberta, Canada, and author of several international best-selling yoga books, yoga can be very therapeutic for people with back pain as well. A review of scientific studies published in 2013 in the Clinical Journal of Pain found strong evidence that yoga can help reduce chronic low back pain. Yoga may help improve back pain by loosening tight muscles, building strength and range of motion, and improving breathing, explains Hately. Yoga also focuses on relaxation, which may help to relax your muscles as well as reduce pain perception. >
<>Radicular pain. This type of pain can occur if a spinal nerve root becomes impinged or inflamed. Radicular pain may follow a nerve root pattern or dermatome down into the buttock and/or leg. Its specific sensation is sharp, electric, burning-type pain and can be associated with numbness or weakness (sciatica). It is typically felt on only one side of the body. >
<>When the first 24 hours are over, you can turn to heat to cure back pain fast at home. Heat helps to ease the strained muscle and reduce tension. It can help to increase range of motion and reduce pain. In this case, you want to bring the healing blood to the site, and heat will do that, dilating the blood vessels and encouraging blood flow. Don't let the heating pad get too hot and don't use it for more than an hour or so at a time. The heat can hurt your skin, leading to more problems. Here's how heat therapy works to make you feel better. >
<>There are a number of medications that can relieve back pain. Over-the-counter pain relievers, muscle relaxants, topical pain relievers and narcotics are all extremely effective in increasing your comfort. In addition, cortisone injections can decrease inflammation around the nerve roots and low doses of antidepressants can relieve certain types of chronic back pain. >
<>People who used an ointment that contains this plant-based extract for 5 days reduced the intensity of lower back pain by 95%, according to a 2009 study conducted by Merck (which manufactures the ointment). In comparison, a placebo group had a 38% reduction in pain during that same time, according to the study in the British Journal of Sports Medicine. Look for comfrey root ointment in health food stores or online. Just don't use it for more than 10 days at a time—it can be toxic. >
<>Well said, but perhaps a bit wordy. Here's the simple version: patients believe back pain is caused by structural fragility, and careers are built on catering to that belief. I would also say that it is difficult to alter that belief in anyone, patient or professional. This preoccupation with fragility isn't just reinforced by the practices of many therapists, it's a major reason for them. >
<>Application of Ice or Heat. Low-quality evidence shows that in the first five days of acute low back pain, the use of heat treatments may be more effective for reducing pain and disability than nonheat wraps, NSAIDs, or acetaminophen, but shows no difference between heat application and McKenzie therapy at seven days.32 A low-quality study found that heat therapy in conjunction with education or NSAIDs is more effective than education or NSAIDs alone at 14 days.33 Ice and heat therapy have similar analgesic effects.32 >
<>I have had life-altering low back pain for more than 8 years. I've had the fusions at L5-S1. Prior to my first surgery I spent 18 months seeking relief through physical therapy, intense massage therapy, myofascial "release" therapy, a visit to Dr. Sarno himself, injections, dry needling of trigger points and massage from a physiatrist, chiropractic work and more. For years between surgeries I tried core strengthening, acupuncture, PT, more massage, two rhizotomies, and visits to the Mayo clinic and Johns Hopkins' pain management in-patient programs. So I've been through a lot. And your book is the first thing I've read that dispassionately and entertainingly dissects all of the options and offers some realistic, pragmatic suggestions. It's a gift to all back pain sufferers. >
<>Can stomach problems cause lower back pain? The back is a sensitive part of the body, which has many nerves and organs nearby. This means that issues such as digestive conditions can occur at the same time as back pain. Back pain and bloating are common symptoms of injury, pregnancy, or gastrointestinal problems. Treatment depends on the cause. Learn more here. Read now >
<>**Please get an accurate diagnosis of your back pain. If you want to know WHAT is causing your back pain we are experts at explaining what is causing your pain based on a thorough movement examination. Then we can explain what exercises will help and what will make it worse! We can help guide you with how to get in and out of bed and how to move around without making your back pain worse. If you want peace of mind of what is causing the pain and what you can do about it we would love to help! >
<>Free second tutorial! When you buy this tutorial, you will also get Save Yourself from Trigger Points and Myofascial Pain Syndrome! — a $1995 value. The low back pain tutorial makes the case that trigger points are a major factor in low back pain. However, trigger point therapy is not an easy skill to master — and it's an enormous subject. PainScience.com publishes a separate tutorial about trigger point therapy. It's offered as a free, essential companion to the low back pain tutorial. As a pair, they give you everything you need to know about helping most cases of low back pain. >
<>As has been highlighted by research presented at the national meeting of the American College of Rheumatology, a very important aspect of the individual evaluation is the patient's own understanding and perception of their particular situation. British researchers found that those who believed that their symptoms had serious consequences on their lives and that they had, or treatments had, little control over their symptoms were more likely to have a poor outcome. This research points out to physicians the importance of addressing the concerns and perceptions that patients have about their condition during the initial evaluations. >
<>Medication: If back pain keeps you from normal daily activities, your doctor can help by recommending or prescribing pain medications. Over-the-counter painkillers such as Tylenol, aspirin, or NSAIDs -- such as ketoprofen, ibuprofen (Advil, Motrin), and naproxen (Aleve) -- can be helpful. For severe pain, your doctor may prescribe prescription strength anti-inflammatories/pain medicines or may prefer to prescribe a short-term combination of opioid (narcotic) and acetaminophen medications such as Vicodin or Percocet. Some doctors also prescribe muscle relaxants. But beware, some of these medications have a direct effect on the brain and often cause drowsiness. >
<>Low back pain is the fifth most common reason for all physician visits in the United States.17,29 Approximately one quarter of US adults report having low back pain lasting at least 1 whole day in the past 3 months,17 and 7.6% report at least 1 episode of severe acute low back pain within a 1-year period.8 The prevalence rates of low back pain in athletes range from 1% to 40%.5 Back injuries in the young athlete are a common phenomenon, occurring in 10% to 15% of participants.18 It is not clear if athletes experience low back pain more often than the general population. Comparisons of wrestlers,27 gymnasts,60 and adolescent athletes40 have found back pain more common versus age-matched controls. Other comparisons of athletes and nonathletes have found lower rates of low back pain in athletes than nonathletes.67 >
<>The information on this website has not been evaluated by the Food & Drug Administration or any other medical body. We do not aim to diagnose, treat, cure or prevent any illness or disease. Information is shared for educational purposes only. You must consult your doctor before acting on any content on this website, especially if you are pregnant, nursing, taking medication or have a medical condition. >
<>Paget's disease can be diagnosed on plain X-rays. However, a bone biopsy is occasionally necessary to ensure the accuracy of the diagnosis. Bone scanning is helpful to determine the extent of the disease, which can involve more than one bone area. A blood test, alkaline phosphatase, is useful for diagnosis andmonitoring response to therapy. Treatment options include aspirin, other anti-inflammatory medicines, pain medications, and medications that slow therate of bone turnover, such as calcitonin (Calcimar, Miacalcin), etidronate (Didronel), alendronate (Fosamax), risedronate (Actonel), and pamidronate (Aredia). >
<>Kneeling Lunge Stretch. Starting on both knees, move one leg forward so the foot is flat on the ground, keeping weight evenly distributed through both hips (rather than on one side or the other). Place both hands on the top of the thigh, and gently lean the body forward to feel a stretch in the front of the other leg. This stretch affects the hip flexor muscles, which attach to the pelvis and can impact posture if too tight. >
<>Patient Education. Patient education involves a discussion of the often benign nature of acute back pain and reassurance that most patients need little intervention for significant improvement. Patients should be advised to stay as active as possible, within pain limits; to avoid twisting and bending, particularly when lifting; and to return to normal activities as soon as possible. The goal is to reduce worry about back pain and to teach ways to avoid worsening of pain or pain recurrence. >
<>**Please get an accurate diagnosis of your back pain. If you want to know WHAT is causing your back pain we are experts at explaining what is causing your pain based on a thorough movement examination. Then we can explain what exercises will help and what will make it worse! We can help guide you with how to get in and out of bed and how to move around without making your back pain worse. If you want peace of mind of what is causing the pain and what you can do about it we would love to help! >
<>Cold and heat therapies. It's best to use cold compresses or an ice pack, not heat, immediately following a back injury, since this can alleviate pain by numbing the area and prevent or reduce swelling. About 48 hours after the onset of back pain, though, applying heating pads or a hot-water bottle to your back may be helpful. The warmth soothes and relaxes aching muscles and increases blood flow, which helps the healing process. Keep in mind that heat therapy is only helpful for the first week. >
<>Topical treatments: One potential concern with dietary supplements is that some may interfere with medications you've been prescribed to treat back pain or other health conditions. For this reason, Grossman suggests topical treatments: "Gels and creams can be very helpful and won't interfere with supplements or medications," she explains. "They're generally inexpensive, too." >
<>Acupuncture: Acupuncture may provide even more relief than painkillers, according to one 2013 review. In 11 studies of more than 1,100 people, this Chinese medicine staple improved symptoms of lower back pain better than simulated treatments and, yes, in some cases, NSAIDs. The needles appear to change the way your nerves react and may reduce inflammation around joints (which is only one of the therapy's benefits), says DeStefano. >
<>COX-2 inhibitors, such as celecoxib (Celebrex), are more selective members of NSAIDs. Although increased cost can be a negative factor, the incidence of costly and potentially fatal bleeding in the gastrointestinal tract is clearly less with COX-2 inhibitors than with traditional NSAIDs. Long-term safety (possible increased risk for heart attack or stroke) is currently being evaluated for COX-2 inhibitors and NSAIDs. >
<>A great exercise for the lower tummy muscles is shown in the image below. It is extremely gentle and also very effective. Lie on your back with knees bent and feet flat on the floor. Breathe in and as you breathe out bring one knee in towards your chest and as you breathe in return the foot to the floor. Repeat this exercise six to eight times on each leg. >
<>Infection of the discs (septic discitis) and bone (osteomyelitis) is extremely rare. These conditions lead to localized pain associated with fever. The bacteria found when these tissues are tested with laboratory cultures include Staphylococcus aureus and Mycobacterium tuberculosis (TB bacteria). TB infection in the spine is called Pott's disease. These are each very serious conditions requiring long courses of antibiotics. The sacroiliac joints rarely become infected with bacteria. Brucellosis is a bacterial infection that can involve the sacroiliac joints and is usually transmitted in raw goat's milk. >
<>Medication: If back pain keeps you from normal daily activities, your doctor can help by recommending or prescribing pain medications. Over-the-counter painkillers such as Tylenol, aspirin, or NSAIDs -- such as ketoprofen, ibuprofen (Advil, Motrin), and naproxen (Aleve) -- can be helpful. For severe pain, your doctor may prescribe prescription strength anti-inflammatories/pain medicines or may prefer to prescribe a short-term combination of opioid (narcotic) and acetaminophen medications such as Vicodin or Percocet. Some doctors also prescribe muscle relaxants. But beware, some of these medications have a direct effect on the brain and often cause drowsiness. >
<>"For most people, it means their back hurts," says Richard A. Deyo, MD, MPH,the Kaiser-Permanente Endowed Professor of Evidence-Based Medicine in the department of family medicine at Oregon Health & Science University in Portland. "But it's often impossible to know the precise anatomical cause of back pain because the back has so many sources of pain." >
<>It may be tempting to quit exercising when you're suffering from back pain, but it's essential to keep yourself moving. Pilates is one great option. In a 2014 European Journal of Physical Rehabilitation Medicine study, researchers found an improvement in pain, disability, and psychological health in chronic low-back pain patients who took five hourlong Pilates classes a week for six months. Meanwhile, people who remained inactive experienced further worsening of their pain. Similarly, a Medicine and Science in Sport and Exercise study revealed that taking either Pilates or a general exercise class twice a week for six weeks both improved pain and quality of life. >
<>As with any sort of pain, it's crucial to figure out the source so you can properly treat it. Sharp or stabbing pain that extends beyond your low back or is accompanied by symptoms like abdominal pain, nausea, and vomiting, could be signs of various other conditions and definitely warrant a trip to the doctor. If you have a history of lower back injuries or disc problems, always see your doctor before trying any new exercise. >
<>A large Cochrane review of 65 trials (11 237 patients) of nonsteroidal anti-inflammatory drugs (NSAIDs) and COX-2 inhibitors in the treatment of acute and chronic low back pain showed that NSAIDs had statistically better effects compared with placebo.51 The benefits included global improvement and less additional analgesia requirement. NSAIDs were associated with higher rate of side effects. There was no strong evidence that any one NSAID or COX-2-selective NSAID is clinically superior to the others. NSAIDs were not superior to acetaminophen, but NSAIDs had more side effects. NSAIDs were not more effective that physiotherapy or spinal manipulation for acute low back pain. COX-2-selective NSAIDs had fewer side effects than nonselective NSAIDs.51 >
<>Stretching your lower back is going to be really helpful in alleviating your lower back pain. Kneel on all fours, with your knees directly under your hips and hands directly under your shoulders. Ensure your spine is in a neutral position. Keep your head in line with your spine, your shoulders back and avoid locking your elbows. Take a big deep breath in and as you breathe out slowly take your bottom backwards towards your heels. Hold the stretch for 20-30 seconds. As you breathe in bring your body up onto all fours again. Repeat six to eight times. >
<>Lumbar radiculopathy: Lumbar radiculopathy is nerve irritation that is caused by damage to the discs between the vertebrae. Damage to the disc occurs because of degeneration ("wear and tear") of the outer ring of the disc, traumatic injury, or both. As a result, the central softer portion of the disc can rupture (herniate) through the outer ring of the disc and abut the spinal cord or its nerves as they exit the bony spinal column. This rupture is what causes the commonly recognized "sciatica" pain of a herniated disc that shoots from the low back and buttock down the leg. Sciatica can be preceded by a history of localized low-back aching or it can follow a "popping" sensation and be accompanied by numbness and tingling. The pain commonly increases with movements at the waist and can increase with coughing or sneezing. In more severe instances, sciatica can be accompanied by incontinence of the bladder and/or bowels. The sciatica of lumbar radiculopathy typically affects only one side of the body, such as the left side or right side, and not both. Lumbar radiculopathy is suspected based on the above symptoms. Increased radiating pain when the lower extremity is lifted supports the diagnosis. Nerve testing (EMG/electromyogramspina bifida >
<>This tutorial has been continuously, actively maintained and updated for 14 years now, staying consistent with professional guidelines and the best available science. The first edition was originally published in September 2004, after countless hours of research and writing while I spent a month taking care of a farm (and a beautiful pair of young puppies) in the Okanagan. >
<>It is also good to stretch out your hip as your hip flexor muscles are very often tight when you have lower back pain. When the hip flexors are tight it can alter your posture leading to what is referred to as 'donald duck posture' where your butt sticks out too far. This tightens up your lower back and can lead to lower back pain. To stretch the hip flexors, kneel with one knee on the floor and the other foot in front with the knee bent. Push the hips forward and keep your back upright. Hold the stretch for 20-30 seconds. Repeat two times on each side. >
<>Plain X-rays are generally not considered useful in the evaluation of acute back pain, particularly in the first 30 days. In the absence of red flags, their use is discouraged. Their use is indicated if there is significant trauma, mild trauma in those older than 50 years of age, people with osteoporosis, and those with prolonged steroid use. Do not expect an X-ray to be taken. >
<>Try taking one 250-milligram capsule of valerian four times a day. Some scientists claim that this herb's active ingredient interacts with receptors in the brain to cause a sedating effect. Although sedatives are not generally recommended, valerian is much milder than any pharmaceutical product. (Valerian can also be made into a tea, but the smell is so strong-resembling overused gym socks-that capsules are vastly preferable.) >
<>Veritas Health publishes original and accessible health related content written by more than 100 physician authors and peer-reviewed by a 16 member Medical Advisory Board. The Veritas Health platform comprising of Spine-health.com, Arthritis-health.com, Sports-health.com, and Pain-health.com, provides comprehensive information on back pain, arthritis, sports injuries, and chronic pain conditions. For more information visit Veritashealth.com. >
<>The treatment of lumbar strain consists of resting the back (to avoid reinjury), medications to relieve pain and muscle spasm, local heat applications, massage, and eventual (after the acute episode resolves) reconditioning exercises to strengthen the low back and abdominal muscles. Initial treatment at home might include heat application, acetaminophen (Tylenol) or ibuprofen (Advil, Motrin), and avoiding reinjury and heavy lifting. Prescription medications that are sometimes used for acute low back pain include anti-inflammatory medications, such as sulindac (Clinoril), naproxen (Naprosyn), and ketorolac (Toradol) by injection or by mouth, muscle relaxants, such as carisoprodol (Soma), cyclobenzaprine (Flexeril), methocarbamol (Robaxin), and metaxalone (Skelaxin), as well as analgesics, such as tramadol (Ultram). >
<>A great exercise for the lower tummy muscles is shown in the image below. It is extremely gentle and also very effective. Lie on your back with knees bent and feet flat on the floor. Breathe in and as you breathe out bring one knee in towards your chest and as you breathe in return the foot to the floor. Repeat this exercise six to eight times on each leg. >
<>2011 — Updated: Added scientific cases studies, examples, pictures and video of true dislocation and abnormal anatomy to help drive home the point that even significant spinal joint dysfunction can be surprisingly harmless … never mind subtle joint problems. [Section: Spinal manipulative therapy (SMT): Adjustment, manipulation, and cracking of the spinal joints.] >
<>If your purse or briefcase tips the scales at more than 10% of your weight, it's too heavy. And you need to carry it right. Your best bet is a model with a long strap that lets you position it across your chest like a messenger bag. Our pick: the Ellington Leather Moroccan Shoulder Bag ($169.90). Can't part with your shorter-strapped number? Switch shoulders every 20 minutes. >
<>Pain in the lower back or low back pain is a common concern, affecting up to 80% of Americans at some point in their lifetime. Many will have more than one episode. Low back pain is not a specific disease, rather it is a symptom that may occur from a variety of different processes. In up to 85% of people with low back pain, despite a thorough medical examination, no specific cause of the pain can be identified. >
<>Sometimes, however, the conditions that cause acute back pain can lead to more chronic and serious problems. Clues to a different and more serious cause include: persistent pain, pain and numbness that radiate down both the legs, bothersome pain at night plus fever, weight loss and swelling of the joints. If you experience any of these, it's important you consult a doctor who can examine you carefully, X-ray your back and perform some lab tests. Possible causes of pain in these cases could include ankylosing spondylitis or an infection or tumor of the spine. >
<>A recent double-blind randomized placebo-controlled study of 546 patients with acute low back pain (less than 4 weeks) with radiculopathy compared LLLT and nimesulide to nimesulide alone to sham LLLT. Treatment with LLLT and nimesulide improved movement, with more significant reduction in pain intensity and disability and with improvement in quality of life, compared with patients treated only with drugs or placebo LLLT.38 >
<>Because back pain can be so debilitating, a lot of people turn to more serious interventions, like surgery or painkillers — but turns out, all you really need is a good stretch. "Most back pain can be resolved by doing regular exercises to keep muscles that support your spine strong and flexible," says Fei Jiang, PT, DPT, OCS, at Providence Saint John's Health Center's Performance Therapy in Santa Monica, California. In fact, a recent study on back pain found that participants who followed a 12-week stretching regimen reported better back functioning, less pain, and a reduced need for pain medication.[1] >
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Medical Disclaimer: The material on this site is provided for informational purposes only and is not medical advice. Always consult your physician before beginning any exercise program.
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