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An A/B test (or split test) is a common method used to improve your website, ads, or any other digital property where you can measure performance. You simply pit variant A against variant B (all other conditions being equal), and see which one performs better.
Instead of assuming what color, copy, or layout might work better, it's a data-driven way of choosing which changes you stick with and which ones you scrap.
Megan Bush is the co-founder of Kopari Beauty, 100% organic coconut beauty products, and attributes a large part of the company's growth to relentlessly conducting these tests.
On this episode of Shopify Masters, you'll learn how she goes about A/B testing every aspect of her site.
Listen to Shopify Masters below…
Download this episode on Google Play, iTunes or here!
"A lot of times you get quicker results if you really just change the entire thing up—even change the product you're showing."
Tune in to learn
- How to take advantage of and outlive a trend
- The advantages of buying ads in traditional media
- How to work backwards to test an ad.
Show Notes
- Store: Kopari Beauty
- Social Profiles: Facebook, Twitter, Instagram
- Recommendations: Yotpo, Adroll, Google Analytics, FOMO, Optimizely, Dynamic Yield
Felix: Today I'm joined by by Megan Bush from Kopari Beauty. Kopari Beauty is passionate about products that make you look gorgeous with ingredients that make you feel great. It started in 2015 and based out of San Diego, California. Welcome, Megan.
Megan: Thanks, Felix.
Felix: Yes. Tell us a little bit more about Kopari Beauty and some of the popular products that you sell.
Megan: Absolutely. Kopari Beauty sells coconut oil based beauty products, and our hero product is our coconut melt, which is 100% organic coconut oil. For those of you who've heard about coconut oil, it's got amazing multi-tasking properties, both for health and beauty, and what we've really done with all of our products at Kopari is take coconut oil to the next level by adding all natural ingredients that really just boost those benefits of coconut oil for beauty purposes.
Felix: Awesome. Where did this idea come from? How did you and the team start going down this avenue?
Megan: Actually it's kind of a funny story. Kopari has four founders, and the founders basically all came up with a similar concept for a coconut oil beauty company and came to a common friend with the same idea within like a week of each other. That common friend introduced everyone to each other and they said, "You know what, this is so weird that we all had this idea at the same time. Why don't we all join forces and launch a brand out of it?"
Felix: Yeah. That's funny that all of the founders came up with the idea at the same time. Once they all met and decided that this was a great idea, we all came up with this idea, what were the first steps? How did you even begin to take this idea … Maybe we'll start there. What was the idea itself? Was it just to create, if you can explain to me, what was the idea, when they all came together, what was the idea that they wanted to pursue?
Megan: They definitely all wanted to use coconut oil to some degree and use it into different beauty products. One of the founders wanted to create hair care, one of them wanted to create skincare. They all had kind of thought they would … Coconut oil is so amazing both for hair care and skin care and body care. The idea was to start with one product and really just ramp up with more product lines as the business got rolling. That's why it's confusing as to who really came up with the idea or how did we really start with this, but once the idea was brought up by multiple people and everyone met each other and decided this is something we really wanted to start a business on, then it became time to really just start looking out for some beauty labs, actually.
They interviewed a bunch of different beauty labs in the Southern California area, found one that they felt really comfortable with and they started just the product development at that point. Very quickly, while the product was being developed, they had a lot of conversation about, "How are we really going to launch this brand?" They definitely talked a lot about whether they were going to go into distribution through salons and spas, whether they were going to go straight into stores, or whether they were just going to focus online.
At that point is when they decided that they really wanted to test the market in the direct consumer channel, that's when I got brought into the company. They gave me a call, I had worked with one of the founders years ago on a couple different brands that he had. I was working for an e-commerce agency. He called me up and said, "You got to come back. We need your help. We need you to help us sell coconut oil based beauty online."
Felix: I'm assuming you already had a stable job and everything. Someone calls you up and says, "We want you to join a new company, a startup." What made you attracted to the opportunity?
Megan: Well, I was working for an e-commerce agency which I absolutely loved, but when the opportunity fell in my lap, there was two things that really drove me to take the job. Number one, the guy who called me, James Brennan, I worked for him for a few different companies that he's had. He's always had a knack for spying trends and really doing well with the businesses that he starts. I've been lucky enough to see him be successful and work with him in a lot of those successes. Number one, the fact that he was putting this together, I thought that's a great brand that I should be a part of just due to the fact that he's involved himself with it.
Number two, working for different agencies, I love digital marketing, I've been doing it for my entire career, and I really wanted to work in house for one brand to get a full-circle view of what the digital marketing really entails. When working for agencies, you're always only seeing a piece of the business and never full-circle exactly what's going on as far as even just inventory management and fulfillment services and how these different offline channels really effect the online sales. That was really attractive to me. I thought that's definitely something that I could learn from and so that was ultimately why I decided to join the company.
Felix: You were mentioning before, all of the founders wanted to do something with coconut oil. You saw that these founders that were starting the businesses had eye and understood or ready to take on opportunities in the marketplace. Talk to us a little more about this. What did they see in the market that made them decide that this was the direction to go in? What did they see about coconut oil specifically?
Megan: Coconut oil, it's been a very buzz-worthy trend for the past couple of years. I had personally, when they called me up a couple of years ago, I had personally already heard of it and I had been using it just as a body moisturizer. I'd use it for something called oil pulling. It's this amazing ingredient that you can use for cooking, you can use it for your hair, your skin, your body, etc. There's a lot of buzz around it especially in the healthy and beauty space. If you follow any blogs or any influencers in social media, everyone seems to be talking about it. I think what they found was a void in a space because a lot of people … You can buy a jar of coconut oil in a grocery store.
Basically what they, and all the founders were experiencing and I think a lot of people out there were experiencing, that you go and you buy this jar of coconut oil on the grocery store shelves, you take it home, you start cooking with it. Then you realize what an amazing moisturizer it is and you take it into your bathroom and you use it as a moisturizer. Then you take it and you oil pull with it and then you take it back to the kitchen and you cook with it. It starts to get a little bit confusing what this product is actually for. Is it a beauty product, is it a health product? What are you actually doing with this?
A lot of people had been focused on the health aspects of coconut oil, and it seems as though there was a void in the market to really talk about the actual beauty aspects of coconut oil and how can we take this amazing ingredient and actually make it easier to use as a body moisturizer and make it easier to use as a hair mask and make it easier to use as a flyaway tamer and as a makeup remover, and all these amazing uses that you can do with coconut oil. How can we really amplify those benefits by incorporating complementary ingredients and also just make it a much more enjoyable experience and put it in beautiful packaging and really buy into this tropical lifestyle that we've created?
Felix: That makes sense that they recognized that there was a lot of talk about the health aspects, but then there was this gap where there wasn't that much focus on the beauty angle of coconut oil. How did they know that it was the beauty angle that was going to be the one that was the best business to build on?
Megan: I think just the pure make up of coconut oil in general. It's not just a product that makes you beautiful. Its core, it has this lauric acid which is something that's found in almost no ingredient in nature. If you just study the chemistry of the coconut oil molecules, it's something that just doesn't really exist. I think they realized that there's something unique about this. Oils are very popular in beauty right now. Coconut oil is just something that's just, it's so universal. Everybody's heard of coconut. Everybody recognizes what coconut is, whether it be the smell or the taste or whatever. They knew that it had mass potential to really go out and get the attention of a lot of people.
I think that for women, having something that's multitasking and something that they're able to use for multiple uses is so beneficial. If you look at most girls' beauty counters, they have so many products. To have something that's sitting on that counter of your bathroom that's not only beautiful in the jar but also something that can be applied to multiple areas, like your hair, your face, your body, etc., it just makes so much sense. It simplifies things. It makes your life a little bit easier, especially when you're traveling and you want to throw something in your bag. You don't have to pack all these different products for all these different uses, you can take this one core product and use it for so many different things. I think that was really attractive to them.
Felix: Now do you think it's possible to reverse engineer this process that the founders went through where they're able to identify a rising trend and then finding a new way to package it and bring it to market?
Megan: That's a great question. Reverse engineering the process. I would say that, again, I wish I could give more insight into that. I think you have to just pay attention, as simple as that sounds. I think paying attention and really recognizing when there's … If you hear something repeatably, you're paying attention to what the bloggers are saying, to what the influencers are saying, and then you're having … I wish I could answer it better, but I'm not really sure I would do that.
Felix: Yeah, I mean I think that makes sense that you want to pay attention to what the influencers, the blogs, what they're talking about. Now, did the founders themselves, did they have experience in the beauty space? How much experience did they have to create a product like this?
Megan: One of the founders and the CEO, Bryce Goldman, he actually was born and raised into the beauty space. He has a family beauty distribution store with spas and salons in them. He's been familiar with beauty products. I think that's been really helpful because he's been watching coconut oil and different trends within the beauty space for years and waiting for someone to come out with this really great product that would highlight coconut oil. When nothing came, I think that's where he really saw his opportunity to build a brand around it.
Felix: How do you manage a product, a brand like this, that is a trendy product? Like you were mentioning before, it become very popular in more recent years and it only seems to be getting more and more popular. Is there a point where it's going to taper off? How do you manage that potential outcome?
Megan: I think that's a really great question and it's certainly something that we've discussed internally. I truly believe that if a product has the efficacy, if it works, if it's just a very good product and a good brand, I think it outlives all of the hype and buzz that's generated around it. That's another reason why we're so focused on taking this ingredient and adding other ingredients that definitely improve the efficacy of it and the performance of it so that it's not just one ingredient and it's not just a fad or a hype. It's something that's going to live on forever because it truly is that amazing. It's not something that is ever going to go away. It's actually been used for beauty and health for centuries in different cultures. I think it's just recently becoming popular in the United States, but I actually think it's been quite popular in Asia for a long time.
Felix: Yeah, I think this is a great example of using a trend to essentially launch a product and to get that visibility, but at the end of the day you still need to have a product that is going to work. Like you were saying, needs to have efficacy, needs to actually be a product that has value. You can't just ride the trend and be empty once people use the product. It actually have to be effective. I think that's a great example of, well this is a great example of a product that it has been able to take advantage of a trend but then of course deliver the value at the end of the day so that you don't die with the trend if it ever does taper off. You mentioned that one of the first steps that the founders had to take was to identify and start working with a beauty lab. Talk to us a little more about this. What is a beauty lab?
Megan: Basically, they're the ones coming up with all of the formulas and making sure that they're safe. They know what ingredients to be using to create the products that you're looking to create. We started speaking with a few different beauty labs. It's essentially an interview process, just like with any vendor you have. You speak with the team and you determine who understands the vision that you're trying to set forth and who can come up with the best concepts for your team.
Felix: How does the interview process work? How did the team identify which beauty lab to go with?
Megan: I wasn't a part of that process. I actually came on after they had already selected the main beauty lab that they wanted to work with. I know that they definitely sat down and met with multiple labs. I think that being in Southern California is a blessing because there are multiple labs that we were able to drive up and meet with and sit down with and discuss. I think it's a matter of not only who you feel really understands the vision of the brand and of the company, but also someone who is willing to take risks and push limits as far as what they want to do chemically speaking to the product.
Felix: At the end of the day, what does the beauty lab deliver to its client?
Megan: When we're looking to launch new products or when we're working on formulating new products, we'll work with them to actually create those formulations and to actually piece together what ingredients need to go into that product. Then once we decide on, "Okay, this product is done," and we completed the process and we sign off on the end product, then they'll actually go in and actually manufacture the product for us.
Felix: Very cool. Are they able to hand hold a client through this process or do you need to have some kind of background, or expertise, in beauty before working with a beauty lab?
Megan: That's a really great question. I think that one of the perks of working with at least the lab that we're working with is that their main focus is to actually create the product and make sure that it's safe and it works for everyone. Our main focus is to really take their creation, or the creation that we worked with them to build, and market it. They really want to focus on they want to take the heavy lifting out of it and make sure that the product does what it's supposed to do and works well and has a long shelf life and do all of that homework while our focus is to really how are we going to communicate this to our customers and how are we going to get this product in our customers' hands and how are we going to make sure that it's what they want and they love it?
Felix: Awesome. When they called you in and you started to work with the company, what did you start working on immediately? What was your main focus?
Megan: The first week I started, it was far before we actually had product in stock to sell. I knew coming in that I wanted to make sure the site was built on Shopify. That was the quickest and easiest decision that I made, just because working for other e-commerce companies I've seen the pain of dealing with a lot of the backend stuff that you just don't have to deal with on Shopify. I didn't really want to deal with PCI compliance. I didn't really want to deal with hosting or any of that headache. I really just wanted to focus on marketing the product.
I had done enough research to know that that was going to be really easy just to do on Shopify, so that was a quick and easy decision. It's kind of embarrassing, but I spent my first few days at work going through the entire Shopify app store at the time and not only using that as a tool to decide, "Okay, what marketing channel should we really launch in, what's out there, what is there a pre-built integration for so that I don't have to go out and try to find a super expensive solution for it?" That was my first order of business was to go out and basically build a marketing plan that really just focused on what already existed within the Shopify community.
Felix: Yeah, I think this is a process that a lot of new Shopify owners go through is this to identify which apps, what kind of plug-ins they should tack onto their site. Did you choose any apps right away? Do you remember which ones you chose? I think this is a point that maybe some entrepreneurs get stuck at, which is what do they need to get started?
Megan: Yeah. I think a couple of the apps that I chose right away, Yotpo for reviews. I saw so many stores were using it. I was familiar with the tool myself so it seemed like if so many stores are already using it, maybe there's something here so let's not reinvent the wheel. We definitely used Yotpo. We used AdRoll for remarketing initially. Definitely Google Analytics, I'm definitely an analytics junkie and having a free tool like Google Analytics is so helpful, so that was one of the tools we used. Initially though, I don't think we still use a ton of the tools that we used at the very beginning. There was an app called Fomo.
I think it had a different name at the time, but now it's called Fomo where it's basically an order alert system so that there's a little pop-up that says, "So and so purchased your product in Oregon today," or something like that. I remember thinking at the very beginning, being a brand new beauty company there's so much competition in the beauty space and how are we really going to stand out? Once we create these amazing products and once we start our process for advertising and everything, I wanted to make sure our store was a place that people would come to and trust.
I wanted to build that trust through a variety of ways, but I wanted the store to look very professionally done. I didn't want it to look like something we just threw up quickly or haphazardly. I wanted to make sure that customers knew that this was legitimate. Using that app, Fomo, was really helpful in the initial stages because people were able to see that other people were actually buying the product and that really provided this social proof that that's a legitimate site.
Felix: Yeah, I think that that's a great idea too to provide that social proof, to show that other people are trusting this brand and by having that, by having reviews, like you mentioned before, installing software for the review system, having all of them gives people that trust to trust in a new brand, trust in a new site. Can you talk too a little bit more about this? What other changes or what kind of conscious decisions did you make with the actual site itself to build trust when you have a brand new store or brand new product?
Megan: Beyond just the reviews and the order notification app, I also made it a huge priority to immediately start AB testing on the store. That's actually where a bulk of my experience has come from, was conversion rate optimization. I knew that going into this, with a brand new product, with brand new packaging, it's just brand new and I knew that it was going to be very difficult to determine what exactly about our product is going to resonate with people. Immediately I actually signed up for an Optimizely account and started AB testing on the website. One of the first things we actually ran was testing product descriptions. We had spent a bunch of time really focusing on our brand and our brand voice and how we wanted to describe these products.
Ultimately, we received so much feedback from just friends and family that were concerned about the way we were explaining the products and talking about them. They said, "Your language is a little too fun. It's not quite functional. You need to be more descriptive about what the product actually does." We obviously took that feedback and we didn't necessarily shift gears, but what we did was we started to create more functional language and then AB tested the product descriptions on the website to really figure out what was resonating with people. What we found is that people actually responded really well to the more fun branded content than they did the very literal, "Here's how you use this product," information.
Felix: I think that's a great lesson to be learned that when people, especially people that aren't necessarily your customers, maybe friends and family they have your best interests at heart, but they're not actually, a lot of times, your target customers. They'll come along, of course everyone wants to help, and give their advice on how they want you, not how they want you to, but how they suggest you message the product, write the product descriptions. You guys didn't just take that information and run with it. You tested it out to see if it was actually going to work or not.
I think that's a great insight. Now you mentioned with AB testing, I think this is something that a lot of entrepreneurs, a lot of store owners want to start doing, but you need a good amount of traffic though, right, to get enough data to make these decisions or run these tests to make these decisions. Were you already getting a good amount of organic traffic already or was it through paid traffic to get the influx of data to begin AB testing?
Megan: We definitely were running paid traffic. I think most store owners can relate to the fact that you launch a store and you can't just sit there and wait. It very rarely picks up on its own unless you've started to build the buzz through a Kickstarter or something else. We didn't really have that. We didn't have any huge piece of press that came out immediately. We did do some sampling initially, but we always knew that doing paid media was going to be very important to getting our brand out there and to getting eyes on us.
We also made traditional PR a very high priority in the beauty space. I think that it's very important that people see your brand in traditional publications as well as online publications, just to give it that credibility. We also did work with influencers. I think between the sampling, the PR, the influencers and the paid media, which is a lot, that's where we started to really see the brand pick up speed and the traffic pick up and that's when we were able to really test the market like that.
Felix: Yeah, one thing you had mentioned to me, I think offline in an email, was about how you were trying so many different things and you weren't exactly sure why things weren't picking up right away until it all came together through all these efforts over time, adding up to a point where people started recognizing the brand from multiple touch points. Talk to us a little bit more about this. How did that come about? How did that realization come about that you need to hit them on all these different kind of channels?
Megan: I think initially we had, as with any product, you hear all these different stories about, "Oh, we just really focused on influencers. Oh, we just really focused on traditional PR." Everyone has their niche channel. We started slowly with a bunch of different channels and nothing really took off on its own. While we were getting a few traditional PR pieces and we were going out to influencers and we would pay them to post, we never really saw a big influx. Nothing really happened. Then we started running paid advertising. Again, things just started very slowly. I think one of the challenges with the paid advertisement is that we were going and working with people who are highly experienced in doing paid advertising.
Again, just like those friends and family who said that maybe our product descriptions weren't good enough, we were experiencing the same struggles with these very experienced paid advertisers where they were saying, "You know, your product just doesn't resonate. You need to be more literal. You need to be more specific. Your product's too confusing." The feedback, basically, was always blamed on this product. What I learned was that when I looked at the ads that they were running it was very much talking about the free shipping opportunity and the best deal and all these different benefits to the products that just weren't really leading with what it was, which is coconut oil is amazing for you.
We've built an amazing brand around it. We have amazing imagery that goes with that. We know with our product that they're in beautiful packaging. I feel like they didn't trust the brand message and the brand imagery enough to lead with that. They were leading with the free shipping message, which is best practice but it just wasn't working for us. Once I heard a few too many times how our product just wasn't really going to be able to be sold online and we needed to try to do it in stores, I just refused to believe it. We brought the paid advertising in house. I basically spent day and night setting up ads and changing up the audiences and switching up the content and really testing the messaging that way.
Over time, week over week, I saw it slowly start to ramp up. In the meantime we were also testing very intermittently different influencers, we were getting very small press pieces. Then all of a sudden we just saw this spiral effect where all of the efforts started rolling together and people started commenting on the paid advertisement that, "Oh, I found this product on this influencer's Instagram," or, "Oh, I read about this product on this particular blog." That's when it clicked that, "Wow, these mediums don't work in silo. They all work together. You need to have multiple touch points in order to really convince someone that your brand is legitimate and that they should be buying from you."
Felix: All these channels, it makes sense that you want to touch them on all these different points, all these different mediums. Of course this takes a ton of time. It sounds like you devote a ton of time to this, lots of effort and of course lots of capital as well. How did you manage all of this? Do you remember how long it took or if you could share how much budget it took early on before you started seeing this traction?
Megan: Gosh. I think from the time we took back control of the paid media and some of the influencer stuff, I would say before … I remember sitting down exactly 30 days after I started and showing the founders, "Okay, here's what's happening. Here's what happened the first week and here's what's happening in week four and see how while we're not necessarily crushing it, we are seeing a really upward trend of our return on ad spend and we're really seeing this ROI very slowly creep in." They kind of looked at me like, "Yeah, yeah. Okay. Whatever." Then basically I would say two weeks after that things really started to take off. They realized, "Wow, okay. All this stuff is working in conjunction and working together."
It took awhile. It took a lot of budget and it took about six weeks. What my recommendation would be for anybody who's testing this out is to really time it out so that all of these different efforts are hitting at the same time. That was the key. Honestly, I don't think anyone really realized how important that was, at least I didn't. I thought we would test the different channels, the different mediums, and say, "Okay, influencers, we tested this this month and we saw this return. Traditional PR, we tested this this month and we saw this return. Paid advertising, same thing."
It wasn't until we actually did it all at once that they all helped each other and things really took off. My best advice, especially on a limited budget, is to really make sure that everything's hitting at the same time. I mean, even the same day would be amazing. I know that's easier said than done, but just really honing in and making sure that you can see your brand in multiple touch points at the same time, as opposed to testing each channel individually.
Felix: For you, you would recommend, I guess this probably varies from product to product, industry to industry, but for you in your experience, you would rather split up a budget in half and devote it to multiple channels than doubling down on just one channel. Hit that same potential customer twice. Is that correct? From that, you'd rather split it up in two different channels than hit them twice from the same channel?
Megan: I really would. I would. Especially in beauty, just because it's so highly competitive and there are so many products out there, I think for women who are so in tune with advertising, they're seeing it everywhere and they're out looking for their new products and they're so inundated with so many different things that I think it's really important for women that they're seeing your brand in multiple touch points.
Felix: Makes sense. I think one thing that you mentioned earlier about how a lot of these agencies that you're working with were giving you essentially benefits that could really be applied to any brand, any product, because things like free shipping, things like discounts. All these things can be applied to any brand, any product. You recognized that you can't lead with that because it doesn't talk much about the brand, about the brand and the products' benefits directly. Now, this testing process that you went through to understand what kind of messaging to create, talk to us about this. I think this is something that a lot of entrepreneurs struggle with is to how can they speak about their brand to bring out the benefits of their product in a clear way? How is somebody going to be being to go down this process of identifying how to message their product?
Megan: I think that's a great question. I think for most new brands, people don't just create products out of nowhere. They create products to solve a problem. They create products because they see a void in the space. I think really highlighting how your product fills that void is just so important. I think that, again, no one's going to buy a product just because they get free shipping on it. You have to convince them that they need the product in order for them to actually determine that they want to buy the product. Then the benefit is that they get the free shipping. That's not a reason to buy a product, though. No one's going to do that.
I think that really differentiating yourself from the other products on the market and also just trusting your gut, if you really believe in your brand, and that was one thing I just didn't see with a lot of the partners we worked with early on is they didn't buy into the brand. They thought we can sell anything and this is the blueprint for it, but there's really not a blueprint for it. Different benefits work with different products and when we really doubled down on here's our brand, here's our brand messaging and here are the benefits of our product, that's when people really resonated with that and decided to try the product.
I think definitely take all of the feedback that you're getting from your friends and family or from your consumers or everyone, but take it with a grain of salt and don't shift gears just because your cousin told you that she doesn't like the color of your packaging. That's the worst possible thing you can do, especially if you're very passionate about the products that you're creating.
Felix: Now talk to us about tactically, when you sit down to run a test, whether it be at the very beginning or even today, how do you think about it? How do you organize, or how do you set up a test?
Megan: That's a great question as well. For me, we have a lot of very opinionated people at Kopari, a lot of people who are really passionate about the products and about why do they love it. The great part about our brand, but also one of the challenges that we have is that there are so many different benefits to the products. It's multitasking, which is really great for some people. It works very, very well and better than most other products, which is great for other people. Some people just love the fact that it's a very natural product and they're not putting any chemicals in their body. Because of all this, what do lead with?
That's been a big challenge for us over the past 15 months or so is to figure out why are people actually buying this product. Of course, it's probably a combination of the three. What we did was when sitting down and really just spit balling and talking about the hierarchy of our brand messaging, that's when I took things back and said, "Why are we debating this? We could debate this at length. Let's just test it." We definitely tested it on our website. We also tested it in our marketing, in our advertising, just even swapping out the photos.
Do we use a photo of the product sitting on a beach to really get people to feel like they're sitting on that beach when they use this product and smelling the coconut and everything, or is it better to use the product, or see the product when it's actually being applied onto someone's skin, or is it better to look at it when it's actually in a studio that can relate to more people and during the winter? What is the best creative and how can we really get that out there? That's been probably the most consistent test that we've run along this entire process, both on the site, on the digital advertising, and we're learning something new from that every day. Even just how old should the model that we use be?
Felix: Now when you are running these tests offsite, is it mostly done through Facebook ads?
Megan: A lot of it is done through Facebook ads. We also run advertising on Pinterest, on Google AdWords, definitely a lot of display advertising as well.
Felix: Cool. When you are running these tests, you make sure to only … Tell us a little about this. Do you change just one element at a time, like just change the copy, just change the image, or do you try to make multiple tweaks at one time?
Megan: Definitely a mixture of both. If we have a really strong theory that we want to test about we believe that people are buying our coconut melt because it's a multi-tasker, or it's just because it's all natural with no parabens or sulfates or anything, then we'll take the same imagery or video and we'll actually just change out the copy and really just test, "Okay, what is actually resonating here?" Whereas sometimes, as someone who's been testing for a long time it's probably bad to say, but a lot of times you get quicker results if you really just change the entire thing up and change up the photo, even just change the product that you're showing and vastly different creative and then work backwards into, "Okay, so that definitely performed, but why did it?" Work backwards by then switching out the copy and the imagery to narrow down what it was that actually resonated.
Felix: That is a great point, to work backwards, to just blow it out the water and start with something brand new and then pull away the layers to determine what actually makes a difference. I think doing that is also a little bit more, somehow it could be more motivating too, because sometimes it's a slog to just change one thing at a time, every single day, make one small tweak. Now when you do have a test ad out in the market, how do you determine if it's a winner or not? How long do you wait and what are you looking at?
Megan: If you're using a tool, I mean there are tools out there such as Optimizely or Dynamic Yield or the different tools for the onsite testing that they're going to tell you. They're running all the statistical analysis on the backend and they're going to say, "This is a 95% chance of actually being statistically better performing than its counterpart." That's a very, very, very helpful tool because it's doing all the heavy lifting for you and you don't necessarily have to put a lot of thought into what's going on, whereas when you're doing it with advertising, there are tools that will help you and manage these tests for you but we're not currently using one that's actually going to say, "This is a clear winner. Send all your traffic here."
It's really just a matter of not only allowing enough time to go by. Usually we try not to let it go out for more than just a couple of weeks. The thing with advertising is you get ad fatigue. You can't really just find one winner and let it run for six months. That's not going to work. You're actually going to have to continue to just … That's why the testing process is just never finished. You never see one ad that's just repeated for any brand and they're always running multiple ads and multiple audiences to really see what's resonating at what time during what point in the funnel. It's kind of a never-ending process, which can be a little daunting. Lucky for me I love it.
Felix: Obviously an ongoing process that once you determine a winner, it's not just, "Okay, this one won and now let's move onto the next test." You actually want to make those changes in your messaging, on your site, through all of your branding as well, I guess depending on what you're testing. How do you manage that? How do you roll out a successful, if you determine a winner for a messaging, an image, something wins, how do you roll it out to the rest of your assets?
Megan: That's definitely a challenge, especially as our internal team has been growing, it's a lot more difficult to actually let everyone know, "By the way, this is the winner and this is what we've determined works better," and then the opposite. Also, it's not just a matter of A works better than B. It's also a matter of what else is going on in the market, what time of year is it, what other advertising are we doing that could potentially be affecting this? There is no real clear cut answer, but what we've done internally to try to combat that is to sit down, we actually sit down every other week, and we just have a conversation about it.
We say, "Over the past two weeks, here's what's been working. We've seen this perform better than that." We're actually working with the content creation team directly and saying, "See this, see that." Now, as far as the digital marketing team, we're very into numbers and analytics and then the content creation team is essentially taking this and taking our recommendations and saying, "Okay, if this worked, why don't we try to get more video that looks like this or more photography that looks like this." Then they're taking our feedback and going out and getting new content to create that then we can go back and cycle through.
Felix: I like that, that you work with the content team because it needs to change. You can't just let the content team run off without the analytics that you can provide to guide them on which direction to go. You mentioned a couple of products, Optimizely, which is what I'm familiar with for your onsite AB testing. Talk to us a little more about this. What does the software do and how do you use it?
Megan: A tool like Optimizely, or Dynamic Yield, or any testing tool that goes onto your website, I will admit a lot of them are very similar. What you do is essentially, just install a line, a java script, onto your backend. Then you use the actual dashboard within the tool to create your tests. It actually goes in and sits on top of your code. It'll change the image or the text or the order or the design of the page directly on top of your actual page. You're not making these changes in the backend of your website. You're actually doing it in their WYSIWYG Editor through their dashboard. Then you're setting up the tests, you're setting up who's actually going to see this test, who's going to be included in the test, what your goals are.
Nine times out of ten our goal is always going to be which one increases revenue the most, which variation increases the revenue the most. Then it's actually going to go in, as soon as you start your test, and auto divide your audience up randomly to determine who gets to see what variation and then essentially calculate the statistical significance of the results of the test, so which variation did generate the most revenue per visitor and how likely is it that this isn't just due to chance and that this is actually a significant result and A is actually better than B.
Felix: Can you talk to us a little bit about a change that you've made recently to the site that has had a big impact on the conversion rate?
Megan: Yeah, sure. We're always testing small things, I would say. We just recently launched a new product line and on our homepage banner, the first thing that people see when they land on our homepage, we were testing whether or not it's better to have models or have products lined up in that banner. It's our new skincare line. In beauty, people want to see, before they buy your skincare, they want to see a beautiful model with very clear, beautiful, radiant skin who's using the product.
We were testing out whether showing that photo of a model who's actually using the product would perform better than just having the actual line up of the product sitting next to it. It's actually quite interesting. We're constantly testing different merchandising like that and just seeing how people respond to it. Then it's also really interesting when there might not be a big difference. It really makes you think, "Do we need to go out and get this really expense photography of models when sometimes the products work just as well as the model shots?"
Felix: A lot of time, I think especially new store owners will rely or spend a lot of time focused on optimizing the ads themselves, the image, the copy, what product to show, do you think that this is a better use of time or would you suggest that they focus more on the onsite conversion rate optimization that you're talking about?
Megan: I think that depends on where they are as a business. I think that if you have enough traffic to your website, you should absolutely be prioritizing your onsite conversion rate because there's absolutely no sense in paying for traffic that's not going to buy anything. However, I do think, especially even just launching Kopari, so I was so focused on conversion rate optimization and making sure that our site was optimized for purchase, and then we were left in a sense at the very beginning that how are we going to actually get people to the site? Unfortunately, you have to do both.
I would say the priority should be your onsite conversion rate, just because especially if you're paying for the traffic, you need to make sure that you're paying for traffic that's actually going to convert versus paying for traffic that's going to come to the website and not know what to do or not be convinced to buy the product.
Felix: Is there a threshold that you keep in mind where you recommend people start shifting their focus from paying for traffic to now optimizing the conversion rate on the site?
Megan: I will say you definitely need traffic like you said, when you're working onsite. You can't necessarily run a statistically significant test without a certain threshold of traffic. People say that and I say that, but I also think we definitely ran tests before maybe we had enough traffic to really determine statistical significance, but we still learned from that and still learned from that messaging. While yes, you might need, I don't know, 50,000 visitors a month to actually determine okay, this is a statistically significant and sound test that then we can then roll out to the rest of our company, I still think it's worth just testing and trying with a lower traffic number. You might not get that significance, but you will be able to gain some learnings about how people are responding to the website in different ways.
Felix: Now I think you mentioned earlier about how the testing process is always ongoing because your customer changes, the attitude of the market changes, your product changes, your messaging changes. Do you ever go back and retest, rerun an AB test, or do you determine if something's a loser, something's a winner, you cut out that loser and never return back to try it out again?
Megan: No, absolutely not. We definitely retest. Honestly, we retest most things, I will say. For example, when we initially launched and we had ran this test for that order notification app that we were running, and we found that it was statistically significant, it increased sales at the very beginning, and we though it was amazing, it's so useful. We stopped the test and we ran it for everyone. Then we started to get a few more complaints about it, like, "Oh, this is kind of annoying. This pop-up keeps coming up. I don't really like it." We retested it a few months later and what we found was that it was important to have that validation early on when so few people had seen and heard of our brand.
Maybe they saw an ad and they came to our site, but they weren't familiar with the brand, they had never heard of us before, and they really needed that social proof. Then as we got a little bit bigger and as people started seeing our brand in multiple places and realizing that we were a legitimate source and we got really great write ups in a lot of traditional press, all of a sudden they didn't need that social proof anymore and it became annoying to them. By retesting that, we learned that we didn't really need that anymore. That's one very good example of where we did retest and found completely different results.
I think it makes sense, too. I'm always encouraging the team to retest things that we've already tested in the past, obviously not just to create double work for people but to also just learn how, as our brand has evolved and grown up and matured, how are people responding to it differently. Also, we're expanding our audiences a lot. Beyond just the people who are coming, who see us on Facebook, who are coming to the site from that, now we've got people coming to the site from many different avenues and they might feel very differently about our messaging and our product than the customers that are coming from Facebook, or the customers that are coming from any particular influencer or whatnot.
Knowing that your audience is constantly changing as well as just your brand as a whole, I certainly don't … We're the same brand that we were but we might not need certain social proofs or certain messaging to really describe who we are today because we have a little bit more brand awareness in the community.
Felix: Yeah, I think that's a great point about the importance of going back and AB testing, just going back and rethinking if you should continue doing something or not. What got you to the current level might be a detriment to get you to the next level because these order notification pop-ups that you are seeing makes a lot of sense early on, but then once you get yourself established, you see these big beauty brands, their site definitely doesn't have that kind of stuff on it. If you want to be seen on that same tier, you have to represent yourself in that same way. I think that's a great reason why you want to go back and reevaluate whether you want to continue sticking with a winner or maybe you need to maybe lose your, or an AB test, the alternative is a better option this time around.
That makes a ton of sense. Now one thing you mentioned to me in, I think in an email as well, was about how one of the keys to the success early on was to get access to early adopters. You mentioned that most people need to hear about brands from multiple sources, which we covered, including their friends, before they take the plunge to purchase but then there are early adopters that want to try something new and are excited to try something new and be one of the first people to try something new. Those are your first customers and are your most loyal customers today. Talk to us about this. How did you come to that realization that that's where the focus should be on is those early adopters?
Megan: I think first of all, being a brand new company you have to assume that even just look around to your five closest friends and you'll probably see that one or a few of them are someone who's going to jump in and try a new product. They're the ones who are actually going to come back and say, "You guys got to try this. It's amazing." Whether it be a product or an experience or a restaurant or whatever it is. I think we can all kind of relate to that idea that either, it might be you in your group of friends, or it might be someone else but you always have someone who's talking about the latest and greatest. I think the same goes for the audience of who's actually purchasing your products.
I know, for example, that for me, I'm probably not going to go out and buy a brand new product unless I've heard from, maybe I trust my sister the most and I think she has the best beauty products. She's going to come to me and say, "Have you tried this? You need to try it." Then I'm going to actually go try it, whereas some people are actually going to walk into a store or just go online searching for these new products. That's why YouTube beauty bloggers are so popular because they're people just looking for new products to try and to tell their friends and family about.
What we found was that early on, when we were getting a bunch of sales, and we were getting really excited by this influx, what we found was that a lot of these people were then going out and sharing our social media and our advertisements and they were talking about us on Twitter. They were joining this ground swell and they were doing a lot of the work organically for us because they were telling all of their friends and family about this product that we didn't really have to go and acquire their friends, they were doing it for us. That was really amazing. Then what we realized was that these are the people that even today, we haven't launched that long, but still today are coming back and saying, "I've been buying this product for nine months, since their beginning, since …"
They were in our first 100 purchasers and they're still coming back and they're still talking about it because everybody wants to be the cool friend who found a cool new product, or at least I shouldn't say everybody, but this personality type definitely does. We're learning that those people who really seek out that new latest and greatest product are the ones that are going to become the most loyal because they feel like they're a part of your brand and your story and they are a part of your brand and your story.
You speak to them on the phone, we reach out to a lot of our top customers, or at least even our early customers, and just ask them questions. What do you think of the product? How is the packaging working for you? Do you like the smell? Just really getting their feedback. Then they become really invested in your brand and they feel like they're a part of it because they are and they're so important to each company, as you're so small and you're able to really do that and reach out and talk to people on a one to one level, those people become your most loyal customers I think for life.
Felix: Does your marketing change when you move from going after early adopters to the masses?
Megan: That's an excellent question. Yes and no. I think that just in the same way that different audiences, they're going to need different proof that your product is legitimate, so I think that for those early adopters, they want to see what makes your product different, what makes your product unique, what makes your product stand out of a crowd, how does your product make you feel, etc., whereas as you move maybe further away from those people who are willing to try this new product, they want to see that social proof.
Maybe they want to see those order notifications, or maybe they want to see a quote from a customer in your advertising, or maybe they're really focused and they want to read through the customer reviews on your website. I do think there's a little bit of shift in messaging, however you still want to stay true to your brand and not totally change based on that.
Felix: Is there a way to actively seek out these early adopters or are they just organically are the first ones to be attracted to your new brand?
Megan: I think it's a little bit of both. I definitely think that it's an organic attraction because they're the ones who are going to try it first. However, you can definitely go out and look for people … I think by browsing around the internet and going to popular blogs and going to popular YouTubes, you can see who's talking about who's jumping in and saying, "Oh I want to try that," or, "I want to try this." I think it wouldn't be a bad idea to really scour it and reach out to people that way.
It's certainly a very manual process but I think it would be worth it because I think those are the people who are going to be the early adopters and who are going to try a product that might not have the brand awareness of other products. Then of course there's more scientific ways to do which would be to build out some look alike audiences in different advertising channels to really see if you can find common themes between these early adopters and expand your reach of them.
Felix: Awesome. KopariBeauty.Com is the website. K-O-P-A-R-I B-E-A-U-T-Y.Com. What are the plans for the next year? What do you want to see the brand go to in the next year?
Megan: We just recently launched in all Sephora stores, which is really exciting for a brand of our age. We're very, very young to be lucky enough to have the opportunity to launch in all of these stores. That just happened about a couple of weeks ago, so we're really focused on not only our digital channel and getting people to try the product, but for the people who aren't necessarily going to want to try beauty product by ordering it online first, we're really hoping that this outlet in Sephora is able to give them the chance to walk into the store and to grab a tester and try the product, smell the product, feel the product, and really expand our reach. I think our number one goal for 2017 is definitely to raise our brand awareness and to just gain credibility with the women in the beauty community.
Felix: Awesome. Thank you so much for your time, Megan.
Megan: Thank you, Felix.
Felix: Here's a sneak peek of what's in store for the next Shopify Masters episode.
Speaker 3: Now they're selling 400, 500 dollar orders at a bakery in a grocery store. Those are numbers they never saw before and that's on one order.
Felix: Thanks for listening to Shopify Masters, the e-commerce marketing podcast for ambitious entrepreneurs. To start your store today, visit Shopify.Com/Masters to claim your extended 30 day free trial.

subset: commoncrawl


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Peach Kurta Pajama Set with Luckhnawi Embroidery Peach Color Nehru Jacket - Handcrafted
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'Bean Dad' John Roderick Apologizes for 'Insensitive' Viral Twitter Thread
"Bean Dad" says he's "deeply sorry" and wants to make amends for pain and frustration caused by his recent viral Twitter thread and past tweets.
John Roderick, podcast host and frontman of indie rock band the Long Winters, posted a nearly 1,000-word apology on his website Tuesday (January 5) addressing the immense backlash he received after sharing a story about withholding food from his 9-year-old daughter while she struggled to use a can opener.
In the apology, Roderick said he had been "ignorant" and "insensitive" with the way he had described the incident.
"My story about my daughter and the can of beans was poorly told. I didn't share how much laughing we were doing, how we had a bowl of pistachios between us all day as we worked on the problem, or that we'd both had a full breakfast together a few hours before," he explained. "Her mother was in the room with us all day and alternately laughing at us and telling us to be quiet while she worked on her laptop. We all took turns on the jigsaw puzzle."
"I framed the story with me as the asshole dad because that's my comedic persona and my fans and friends know it's 'a bit,'" he added.
"What I didn't understand when posting that story, was that a lot of the language I used reminded people very viscerally of abuse they'd experienced at the hand of a parent," the comedian continued, adding how "the idea that I would withhold food from her, or force her to solve a puzzle while she cried, or bind her to the task for hours without a break all were images of child abuse that affected many people very deeply."
"Rereading my story, I can see what I'd done ... Bean Dad, full of braggadocio and d--khead swagger, was hurting people," the podcast host acknowledged, admitting he had "conjured an abusive parent that many people recognized from real life."
After the 32-tweet "Bean Dad" thread went viral over the weekend, users quickly unearthed old anti-Semitic and homophobic tweets from his account. In the apology, Roderick addressed his "lazy and damaging ideology."
"As for the many racist, anti-Semitic, hurtful and slur-filled tweets from my early days on Twitter I can say only this: all of those tweets were intended to be ironic, sarcastic. I thought then that being an ally meant taking the slurs of the oppressors and flipping them to mock racism, sexism, homophobia and bigotry," he said. "I am humiliated by my incredibly insensitive use of the language of sexual assault in casual banter. It was a lazy and damaging ideology, that I continued to believe long past the point I should've known better that because I was a hipster intellectual from a diverse community it was [okay] for me to joke and deploy slurs in that context. It was not."
"I'm a middle-aged, middle-class straight white male and I try to be cognizant of that and of the responsibility my privileges entail in everything I do. In this case, it was precisely my privilege of not living in an abusive family, of not being a member of a community that routinely experiences real trauma, that caused me to so grossly misjudge the impact of the language I chose."
Roderick also revealed that he will be taking time away from his public life to reflect and learn from this experience.


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Other Lives "Rituals" Out Now!
Rituals, the much anticipated third album from Other Lives is out now, with the band's first shows of their North American tour slated for Los Angeles on Wednesday and Thursday of this week. Consequence of Sound said Rituals is "A wild success… It's a range of aural treats, each constructed of big, bold layers arranged with careful hands."
Purchase Rituals for only $7.99 iTunes | Amazon | Official Store
"In our heads we're haphazardly trying to write classical music," says Jesse Tabish, and if you listen with an intent ear to Other Lives' lush, layered beatific musical creations, it's hard not to imagine the singer-musical maestro crafting his next opus. "Every sound, every drum beat has to have some sort of purpose," he adds. 13 years since they first began playing together in their native Oklahoma, Other Lives, which includes Josh Onstott and Jonathon Mooney, remain focused on the search for audible clarity: their next expression, their next melody, their next rhythm. Rituals, the band's third and latest full-length album, is a pure encapsulation of the trio's relentless drive for precision. "It's more dimensional, it's more 3-D, if you will," Tabish explains. "We wanted a cleaner, brighter record with more movement and more color."
North American Dates 5/06 – Masonic Lodge @ Hollywood Forever Cemetery – Los Angeles, CA (SOLD OUT) 5/07 – Club Bahia – Los Angeles, CA (SOLD OUT) 5/09 – The Chapel – San Francisco, CA (SOLD OUT) 5/11 – Doug Fir Lounge – Portland, OR (SOLD OUT) 5/12 – Neumos – Seattle, WA Tickets 5/13 – Biltmore Cabaret – Vancouver, BC Tickets 5/16 – Bluebird Theater – Denver, CO Tickets 5/18 – recordBar – Kansas City, MO Tickets 5/19 – Off Broadway – St. Louis, MO Tickets 5/21 – Triple Rock Social Club – Minneapolis, MN Tickets 5/22 – Metro – Chicago, IL Tickets 5/23 – The Pyramid Scheme – Grand Rapids, MI Tickets 5/25 – Lee's Palace – Toronto, ON Tickets 5/26 – Fairmont Theatre – Montreal, QC Tickets 5/27 – Brighton Music Hall – Boston, MA Tickets 5/29 – Music Hall of Williamsburg – Brooklyn, NY Tickets 5/30 – Bowery Ballroom – New York, NY Tickets 6/01 – Rock & Roll Hotel – Washington, DC Tickets 6/02 – The Southern – Charlottesville, VA Tickets 6/03 – Haw River Ballroom – Saxapahaw, NC Tickets 6/05 – 3rd & Lindsley – Nashville, TN Tickets 6/06 – The Earl – Atlanta, GA Tickets 6/07 – Saturn – Birmingham, AL Tickets 6/10 – Fitzgerald's Downstairs – Houston, TX Tickets 6/11 – Mohawk – Austin, TX Tickets 6/12 – Club Dada – Dallas, TX Tickets 6/13 – Cain's Ballroom – Tulsa, OK Tickets 6/16 – The Crescent Ballroom – Phoenix, AZ Tickets |
Watch the video for Other Lives' "Reconfiguration"
Excited to share the premiere of Other Lives' new video for "Reconfiguration." Watch below:
Other Lives announce new album 'Rituals' Out May 4th
Today, Other Lives announced the release of their 3rd full length LP, titled 'Rituals'. The album is out on tbd records May 4th. The band shared the following note on their website regarding the album:
It's been some time now since we've had the pleasure of sharing new music with you all, and today we're very excited to share a song from the album we've been working on over the last two years. The song is called "Reconfiguration". We hope you enjoy.
The new album is called RITUALS and will be released on May 4th. You can pre-order it now.
And here's the track listing:
01. Fair Weather
02. Pattern
03. Reconfiguration
04. Easy Way Out
05. Beat Primal
06. New Fog
07. 2 Pyramids
08. Need A Line
09. English Summer
10. Untitled
11. No Trouble
12. For The Last
13. It's Not Magic
14. Ritual
Jesse, Jonathon and Josh
New Music from Other Lives: Reconfiguration
Other Lives have shared the first music from their upcoming full length, Rituals. You can stream and download the song 'Reconfiguration' below. Rituals is out May 5th on tbd.
Other Lives 'Mind The Gap' EP Out October 23rd
Other Lives announce the release of Mind The Gap EP out October 23rd on tbd records. The EP was recorded by the band this past summer in a studio in Sutton Courtenay, Oxfordshire, England and features the Atoms For Peace Remix of "Tamer Animals". The EP also features the tracks "Dead Can" which was written during the band's recent world tour and was "mostly recorded in the van using a lap top, because we were touring so much. That's what gives it an electro feel" along with "Take Us Alive", which is "based on a violin loop that was written in my parents' backyard", explains lead singer Jesse Tabish. Look out for Other Lives back on the road on a full U.S. tour this Fall.
WATERS "Mickey Mantle" Video + Upcoming Tour With Nada Surf
WATERS has launched the music video for "Mickey Mantle" – one of the best + most accessible tracks on their debut record. Watch it here. The video was filmed in stop-motion style in less than 48 hours as part of the San Francisco-based Music Video Race. "Mickey Mantle" won "Best Song" as part of the contest.
The "Mickey Mantle" video has been featured all over the place including Stereogum.
WATERS launches a tour with Nada Surf next week – returning to many of the cities they just hit with Delta Spirit earlier this year.
06/19 – Lancaster, PA @ Chameleon Club *
06/20 – Pittsburgh, PA @ Club AE *
06/21 – Cleveland, OH @ Beachland Ballroom & Tavern *
06/22 – Ann Arbor, MI @ Blind Pig *
06/23 – Indianapolis, IN @ Deluxe *
06/24 – Louisville, KY @ Headliners *
06/25 – St. Louis, MO @ Old Rock House *
06/27 – Little Rock, AR @ Juanitas *
06/28 – Dallas, TX @ Granada Theater *
06/29 – Austin, TX @ La Zona Rose *
06/30 – Houston, TX @ Fitzgerald's – Upstairs *
07/02 – Birmingham, AL @ Bottletree *
07/03 – Atlanta, GA @ The Loft *
07/05 – Baltimore, MD @ Rams Head Live *
07/18 – San Francisco, CA @ Brick and Mortar (headlining)
Henry Clay People Announce Summer Tour
With an enthralling live show that has won over countless fans and critics, Los Angeles quartet Henry Clay People are thrilled to hit the road this summer in support of their upcoming album Twenty-Five for the Rest of Our Lives.
The five-week tour beginning June 14th will see the band share the stage with Motion City Soundtrack, These United States and Futurebirds, along with their own headlining dates.
Set for a June 26th release on TBD Records, Twenty-Five for the Rest of Our Lives is a thrilling and sweaty thirty minutes of teenage restlessness. Evident in new songs "Hide" and "Friends Are Forgiving" – two of the twelve songs that make Twenty-Five for the Rest of Our Lives the bands most urgent, bratty, and melancholic record to date.
Watch the band's montage video for "Friends Are Forgiving" here: http://vimeo.com/42134552
Spin Magazine raves "The Henry Clay People specialize in raggedy power chords and desperately boyish vocals – what Tom Petty and the Heartbreakers would sound like if they'd taken temp work and listened obsessively to Crazy Horse."
TOUR DATES (more to be announced):
June 14 Casbah San Diego, CA *
June 15 Troubadour Los Angeles, CA *
June 16 Slim's San Francisco, CA *
June 18 Club Sound Salt Lake City, UT *
June 19 Bluebird Theater Denver, CO *
June 21 The Firebird St. Louis, MO *
June 22 Lincoln Hall Chicago, IL *
June 23 Cobra Lounge Chicago, IL **
June 25 Grog Shop Cleveland, OH *
June 26 Water Street Music Hall Rochester, NY *
June 27 Union Transfer Philadelphia, PA *
June 29 The Gramercy Theatre New York, NY *
June 30 Middle East Downstairs Boston, MA *
July 01 Ottobar Baltimore, MD *
July 02 Brooklyn Bowl Brooklyn, NY
July 05 Local 506 Raleigh, NC ***
July 06 The Southern Charlottesville, VA ***
July 07 Black Cat Washington, DC ***
July 08 Brillobox Pittsburgh, PA ****
July 09 Ninth Ward Buffalo, NY ****
July 10 Deluxe Indianapolis, IN ****
July 11 Magic Stick Detroit, MI ****
July 12 Rock Island Brew Co Rock Island, IL ****
July 13 Burnbury Festival – Sawyer Point Park Cincinnati, OH
July 14 High Watt (Mercy Lounge) Nashville, TN
July 16 Riot Room Kansas City, MO
July 17 The Conservatory Oklahoma City, OK
July 18 Launch Pad Albuquerque, NM
July 19 Crescent Ballroom Phoenix, AZ
July 20 Sound Waves Las Vegas, NV *****
* With Motion City Soundtrack
** The Riot Fest & Consequence Of Sound Present
*** With These United States
**** With Futurebirds
***** With Airborne Toxic Event
WATERS continues tour with Delta Spirit; announces summer run with Nada Surf
WATERS is launching the second leg of their mostly sold out tour with Delta Spirit. It's been the band's best tour yet. They've really been connecting with the Delta Spirit fanbase – consistently selling loads of CDs each night and their social media numbers are building considerably. The press has been loving the WATERS opening set as well. Time Out Chicago said: "the San Francisco-based group tore through a set that sounded like a modernized rendering of Mirrorball-era Neil Young…The '90s college-rock thrash present on tracks like 'Back To You' and 'For The One' made them irrefutable highlights, though the contrastingly subdued 'Ones You Had Before' demonstrated surprising versatility."
WATERS will be headed back out on the road with Nada Surf in June. They supported Nada Surf in Europe earlier this year and were outselling them 2-1 in terms of CDs – selling 80-90 CDs each night. These new shows with Nada Surf will get the band back in many of the markets they hit last month with Delta Spirit.
Take a listen to a recent WFUV "Alternate Side" session here.
04.30.12/Urban Lounge/Salt Lake City, UT
05.01.12/Fox Theatre/Boulder, CO
05.02.12/The Neurolux/Boise, ID
05.04.12/Neumo's/Seattle, WA
05.05.12/Wonder Ballroom/Portland, OR
05.06.12/Electric Owl/Vancouver, BC
05.08.12/Ace of Spades/Sacramento, CA
05.10.12/Fillmore/San Francisco, CA
05.11.12/Music Box at Fonda/Hollywood, CA
05.12.12/The Belly Up/Solano Beach, CA
05.13.12/The Belly Up/Solano Beach, CA
06.19.12/Chameleon Club/Lancaster, PA
06.20.12/Stage AE/Pittsburgh, PA
06.21.12/Beachland Ballroom&Tavern/Cleveland, OH
06.22.12/Blind Pig/Ann Arbor, MI
06.23.12/Old National Center/Indianapolis, IN
06.24.12/Headliners Music Hall/Louisville, KT
06.25.12/Old Rock House/St. Louis, MO
06.27.12/Juanita's/Little Rock, AK
06.28.12/Granada Theatre/Dallas TX
06.29.12/La Zona Rosa/Austin, TX
06.30.12/Fitzgerald's/Houston, TX
07.02.12/Bottletree/Birmingham, AL
07.03.12/The Loft/Atlanta, GA
07.05.12/Rams Head Live/Baltimore, Maryland
Henry Clay People to Release New Album June 26th
Los Angeles quartet Henry Clay People are thrilled to announce the release of their new album Twenty-Five for the Rest of Our Lives. Set for a June 26th release on TBD Records, Twenty-Five for the Rest of Our Lives is a thrilling and sweaty thirty minutes of teenage restlessness, quarter-life malaise, and adult resignation. The new album sees not only the return of the band's original line up, but songwriters and brothers Joey and Andy Siara rediscovering and redefining their punky roots, allowing them to craft their most urgent, bratty, and melancholic record to date.
"We wanted to finally make the record that our sixteen year old selves would have been excited about," says Joey. "Unfortunately the only way to do so was to live for the last 13 years and get some adult suffering under our belt. Now we can direct our misguided teenage angst at our failed 20's."
With songs such as the rambunctious The Backseat Of A Cab, the 90's guitar slack of Hide, the skater brat inspired The Fakers and the punk revival of EveryBandWeEverLoved, Twenty-Five for the Rest of Our Lives is a record dealing with
compromised dreams and empty bank accounts, for and by the high school Descendents devotee turned college Malkmus-minion.
In support of their TBD Records debut Somewhere On the Golden Coast, the Henry Clay People spent most of 2010 and 2011 on the road with the Drive by Truckers, Silversun Pickups and Against Me!, along with successful performances at Coachella, Lollapalooza and Austin City Limits. With an enthralling live show, HCP have built a dedicated national following of both critics and kids.
Along with The LA Times, Aquarium Drunkard, MTV News, Paste Magazine, My Old Kentucky Blog, and more, Spin Magazine raves "The Henry Clay People specialize in raggedy power chords, barreling piano, and desperately boyish vocals – what Tom Petty and the Heartbreakers would sound like if they'd taken temp work and listened obsessively to Crazy Horse." KEXP simply says HCP create a "remarkable set of classic- sounding indie-rock with clear echoes of Pavement, the Hold Steady, the Replacements and early Built to Spill, but they find their own voice with detailed songs that split the difference between sardonic and heartfelt when describing the music scene, living in debt and working part-time, transforming everyday subject matter into raging, celebratory anthems for slacker rock 'n' rollers and other folks just trying to make ends meet."
The Henry Clay People will hit the road this summer. Stay tuned for tour dates!!
Hear the entire new album from White Rabbits, 'Milk Famous' now at NPR Music
Listen to the entire new album 'Milk Famous' HERE
CD / Digital are out next Tuesday March 6th, LP is out March 13th. In the mean time the album (in all formats) and a limited edition t-shirt are available to pre-order directly from the band HERE.


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South Central Scholars For many students in underprivileged communities throughout the world, even the very thought of applying for or attending college may seem like entertaining a mere fantasy rather than an achievable goal. Students that grow up in crime-ridden neighborhoods, suffering from financial hardships and household disturbances, are often left out of common college plans made by typical high school students. South Central Los Angeles is one such disadvantaged region, and home to many families struggling with poverty and social dangers. br> Our staff at South Central Scholars Foundation strives to enhance the lives of disadvantaged students through higher education. Our primary goal is to encourage and mentor students residing in South Central Los Angeles to not only attend college and graduate school, but to have the necessary funds to cover the cost of tuition through scholarships and summer job opportunities. We also provide high school students with information about current internship positions that can be used as stepping stones into the corporate world. For additional information regarding our college scholarships, internships, mentorships, and career opportunities, ask your local educational counselor or visit us at www.SouthCentralScholars.org. Article provided by South Central Scholars Foundation |
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Home Additions in Little Rock
Arkansas Construction And Remodeling, LLC provides comprehensive contracting services for custom home additions of all scopes and sizes. Our team of design experts and skilled tradespeople work cohesively to bring to life all your innovative ideas in a time-sensitive and budget-conscious manner.
Get in touch with us at (501) 529-3234 to speak with a contractor.
Talk To An ExpertIn-Depth Home Addition Design Consultations
We place great emphasis on our consultative process because not only do we care deeply about your customer experience, but we believe the secret to superior craftsmanship is in the details. Book a consultation with us, and we'll dive head-first into the nitty-gritty details to pinpoint your precise vision for your home.
Call us to conduct exhaustive site inspections, develop 3D design renderings, forecast all budgeting requirements, and secure necessary permits. From beginning to end, we're the team that takes care of the details. That way, our clients can rest easy and enjoy the creative process of expanding their home.
What's more, thanks to the detail-oriented nature of our consultations, we always provide our clients with accurate, fully-fledged cost estimates. We'll outline all the costs before you start the project.
Full-Service Home Addition Contractors
Over the years, it's been our privilege to assist homeowners with projects of all types. We've expanded homes, modified rooms, and created stunning spaces. We have a talent for advising clients on the best ways to maximize practicality and property value in their home addition plans.
Some examples of the additions we have experience with include:
- Second stories
- Nurseries
- Heritage home additions
- Guesthouses
- Master bedrooms
- Bathroom ensuites
- And more!
If you've outgrown your beloved home, listing it isn't your only option. Partner with us, and you can stay put in your forever home. Working collaboratively with you, we'll tweak and fine-tune the parts of your home that need changing or upgrading.
Our Home Addition Team of Experts
Our in-house team is a diverse, multidisciplinary bunch. We employ contractors of all specializations so that we rarely have to outsource our work. We have experts in all divisions of construction, including:
- Plumbing
- Electrical
- Insulation
- Millwork
- Flooring
- Painting
From demolition to decorating, when we say we're full-service contractors, we mean it.
House Addition Material Selections
Another fantastic benefit to expanding your home is the possibility to integrate high-end, energy-efficient materials and features. Our company has aligned itself with some of the largest and most reputable suppliers and retailers in the region. Thanks to these outstanding connections, we can offer our clients exclusive deals on flooring, furnishings, fixtures, and so much more. Elevate your home décor and reduce your energy consumption. Our premium materials and products will help you do both.
Contact Your Local Addition Contractor
Expanding your home is a significant undertaking. When you're investing in your property, you need to align yourself with a contracting crew you can trust. That's where we come in. Arkansas Construction And Remodeling, LLC is the home addition specialist in Little Rock. We've been involved in hundreds of addition projects of every imaginable type, style, and budget.
Give us a call today. We can't wait to get started on your home addition project.


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Swimming in a Swim Spa
Swim spas are a fantastic, versatile product with fitness and relaxation uses! You can use it to get your morning started with some exercise, train for a swimming competition or even tackle the fear of swimming. With all these applications, you might wonder what makes it different from a regular swimming pool. Here's a quick breakdown of some of the biggest differences between a standard swimming pool and an Arctic Spas® All Weather Pool.
Difference in Size
An All Weather Pool is 173" x 93" x 51" while standard swimming pools are often quite a bit bigger. This difference in size makes swimming in an All Weather Pool a bit different than swimming in a standard swimming pool. The smaller size of the All Weather Pool also allows people with smaller backyards to have the opportunity to have family fun in a swim spa.
Difference in Technique
In a standard swimming pool, swimming laps is the most common practice of swimming. In a swim spa, there are a couple of different ways to swim without taking up as much space.
The first method of swimming in a swim spa is with the resistance jets turned on. With the swimming jets on, you swim against the current that they create. This is a fantastic way to train for swimming because you're able to adjust the strength of the current, it takes up very little space and it has the added benefit of strengthening your core while you stay balanced in the middle of the current.
An alternative method of swimming in a swim spa is with the tether system. The tether system is super easy to use. Simply screw the tether pole into place, secure the tether around your waist and swim away! The tether will keep offering you resistance as you swim in the opposite direction.
You can also adjust the intensity of your swim training with the tether system by shortening the tether and increasing its resistance.
Another great way to train in your swim spa is to use a combination of resistance jets and the tether system. Using both of these systems together offers a lot of resistance, perfect for anyone looking for an extra challenge in their workout.
Difference in Temperature
All Weather Pools have a large temperature range that most standard pools can't offer. With water temperature from 59℉ – 104℉, you can set your swimming pool temperature to be whatever you'd like. This large temperature change has the added benefit of allowing you to use your swim spa as a hot tub. Soaking in warm water after a workout is a great way to help your muscles relax and recover, leaving you feeling refreshed the next day!
With few differences in the actual swimming and all the added benefits, buying a swim spa is perfect for anyone looking to add aquatic fitness into their everyday routine. Enjoy swimming in the comfort of your own backyard with an All Weather Pool!
How do I know which is the right All Weather Pool for me?
There are many questions to ask before buying an All Weather Pool. Our Arctic Spas® specialists are always available to answer your questions and provide guidance on how to choose the right All Weather Pool. Make an appointment for a personal or virtual consultation or download our hot tub buyer guide here.


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Official websites use .mil
Secure .mil websites use HTTPS
Mark Twain Lake, October 28, 2020 – The U.S. Army Corps of Engineers manages a waterfowl refuge on the Middle Fork and Elk Fork branches on Mark Twain Lake during the waterfowl season. The refuge provides approximately 3,000 acres of habitat for migratory waterfowl to feed and rest before continuing south towards their wintering grounds.
The waterfowl refuge will be closed November 7, 2020 to January 5, 2021. The refuge will be posted with signs and lake buoys to indicate the prohibition of all boat traffic and waterfowl hunting. However, land-based activities, such as bank fishing, waterfowl viewing, and other in-season hunting is permitted.
Hunters are also cautioned that other designated no-hunting zones exist in various recreation areas around the lake, including the Mark Twain State Park. These zones protect visitors who are hiking, camping, and fishing during the hunting seasons. Review our maps and brochures for the locations of these areas. Please remember to hunt responsibly and respect the rights of landowners adjacent to public lands.
For further information, please contact the Mark Twain Lake Project Office, 20642 Highway J, Monroe City, Missouri 63456, or telephone (573) 735-4097.
Release no. 21-012


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As part of an NICHD funded project, the Social Science Data Analysis Network at the University of Michigan will host a workshop to enable college and university professors to develop class modules using topics from the American Community Survey for courses they will teach during the 2017-2018 academic year. The workshop will be held Thursday through Saturday, June 15-17, 2017 in Ann Arbor, Michigan.
Why American Community Survey Data?
The Census Bureau's annual American Community Survey (ACS) provides national and localized social, economic, and demographic information that can provide instructors with fresh statistics to support key concepts in such courses as Intro Sociology, Social Problems, Stratification, Gerontology and Aging, Population-Focused Healthcare, and more. The ACS sample of 3 million households annually offers usable statistics that can be tailored to courses at all levels ranging from trend analyses to more analytic approaches, for specific population groups and geographic areas.
Program Details
Workshop participants should come prepared to develop one or more class modules to enrich a course they already teach. At the workshop, participants will be introduced to the resources of SSDAN in "hands on" training sessions and work with SSDAN staff to develop easy-to-use classroom exercises specific to their own courses. Workshop time will be divided between seminar discussions, practice exploring the SSDAN materials, and working with staff to develop individual exercises. The faculty will include sociologist-demographer William Frey of the Brookings Institution and University of Michigan's Population Studies Center, Dr. Jill Bouma of Berea College, Dr. Esther Wilder of Lehman College, and Dr. Kathy Rowell of Sinclair Community College.Instructors from all disciplines who teach undergraduate courses in four-year colleges, two-year colleges, or universities, both public and private, are encouraged to apply. Graduate student instructors are also welcome. Primary consideration will be given to applicants who are prepared to develop class exercises from the SSDAN materials and use them in their courses during the academic year subsequent to the workshop.
Participants are expected to attend the full workshop at the University of Michigan campus in Ann Arbor from 10AM-6PM on June 15th, 9AM-6PM on June 16th, and 9AM-1PM on June 17th though exact times are subject to change. A certificate of completion will be provided.
Expenses & Requirements
Travel support, including housing, will be available for out-of-town participants. Additionally, as a requirement of participating, attendees agree to provide feedback in the subsequent year and to create and share through SSDAN a learning exercise using ACS data. For completing these requirements, participants will receive a modest honorarium of $300.
To Apply
Complete and submit application found at http://pips.ssdan.net/pips-2017-summer-workshop-application by March 31, 2017. The application takes approximately 15 to 30 minutes for most to complete. Successful applicants will be notified of their acceptance by April 7, 2017.
About SSDAN
Since 1994, SSDAN has undertaken a number of projects funded by FIPSE, NSF, NIH, and other sources to reduce the "quantitative reasoning gap." SSDAN resources are designed to provide instructors with courseware, tools and online support that enable them to introduce data analysis modules into early and middle level substantive courses. By collaborating with individuals SSDAN has demonstrated that classroom friendly course modules can infuse quantitative reasoning across the curriculum. It has popularized the use of US Census data for this purpose. Located within the Population Studies Center of the University of Michigan's Institute for Social Research, SSDAN is known for its expertise in creating resources that simplify analyses of large collections of data from the decennial US Census and American Community Survey, providing descriptions of demographic groups and geographic areas that are relevant to a variety of courses and disciplines.


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If you can't find the answers to your questions on this page, please contact support.
How easy is this program to use?
We strive to make things as easy as possible. Everything is designed to be very straightforward.
Numerous tasks can be accomplished with just one click: enabling autopost, loading website content, conducting hashtag research, transforming a web page into your lead page, fetching and uploading a video to Facebook, etc.
Additionally, our drag-and-drop feature allows you to design your campaigns and lead pages, upload pictures, reschedule posts, duplicate posts, and reorganize your fanpage list, among other things.
There are numerous tips displayed on the interface. You may also see some instructions when you hover your mouse over buttons. We encourage you to pay attention to them.
Does it work on Mac?
Fan Page Robot is a web-based application, so it works on Mac and any platform with a web browser and internet connection: Windows, iPad, iPhone, Android tablets, smartphones, notebooks, etc. Its interface is very mobile friendly and can automatically adjust itself to fit your phone screen. It also won't cost you anything to upgrade and use the new features.
As a web app, it has some other major benefits:
- No need to download or install anything.
- No need to upgrade by yourself -- you are always using the latest version.
- Available anywhere, anytime.
- No viruses and more secure.
What do the hashtag colors mean?
#great - Trending hashtag used by the right amount of users, posts with this hashtag have high chance of being discovered soon. Try to include at least one green hashtag in your posts
#good - Hashtag used by limited number of users, posts with this hashtag can be discovered probably in the long term
#overused - Hashtag is too popular, posts with this hashtag will be buried in the search results very quickly
#unused - This hashtag hasn't been used recently
Does Fan Page Robot support autopost to Instagram?
Yes it supports Instagram. You can post to Instagram or schedule posts from your PC, Mac, or any device with a browser. Fan Page Robot can auto post to Instagram for you without your smartphone and the mobile app.
Besides, you can enter any Instagram page URL and post the Instagram content to other social media platforms.
What bookmarking sites do you cater?
Our software doesn't support any bookmarking sites and we don't intend to support any in future because bookmarking sites won't bring traffic to your sites and won't help with SEO as well.
1. Social bookmarking was used as an effective method for boosting SEO of a website in the previous days, but it has been heavily misused as a cheap and easy tactic to generate lots of low quality links. Google doesn't care about bookmarking links anymore since the Google Penguin algorithm update in 2012.
2. You may find some services like adding your sites to 800 social bookmarking sites for only $5. But be careful, it is spammy and your site will be at risk of a Google penalty after availing such services.
Facebook only let me schedule posts for 6 months in the future. How far in the future can I schedule my posts with Fan Page Robot?
You can schedule your posts out to 2030. Fan Page Robot will post for you if you're still with us then!
What's the difference between the Pro Plan and the Unlimited Plan? Can I manage or autopost to multiple Facebook pages AND multiple Instagram, Twitter, Google My Business and Pinterest accounts using Fan Page Robot?
The Pro Plan allows you to manage 3 Facebook business pages or groups and your Facebook personal wall page. You can connect each of these 4 pages with 9 other different blog and social media pages. So you can manage up to 40 blogs or social media pages in total.
While using the Unlimited Plan, you can manage as many Facebook pages as you want and connect each of your Facebook pages with 9 other different blog and social media pages. No additional charges or hidden fees.
Fan Page Robot groups your social media pages or accounts by Facebook pages or groups. You can make every Facebook page you have relate to one Instagram business account (without your app/phone), one Twitter account, one Pinterest Pinboard, one Tumblr blog, one Google My Business location, one Linkedin page/profile, one Blogger blog, one Shopify blog, one of your Wordpress website, etc.
Please note that it's against Facebook's policy to own multiple personal accounts or create an account that represents a business. https://www.facebook.com/help/975828035803295
That's why a Fan Page Robot account can only be connected with your own Facebook account. If you want to manage fan pages owned by another Facebook account, you can either make your Facebook account an admin of the fan pages owned by the other Facebook account, or add a Fan Page Robot subaccount.
Does Fan Page Robot support other languages? Does it work if I live in a small country?
It doesn't really matter what language you are using and where you are when you're using Fan Page Robot. As long as you can use Facebook in your country, you can use Fan Page Robot. All features work the same for all the languages and countries.
You can find content in more than 80 languages using the content curation tool on Fan Page Robot. It automatically detects the language of the keywords you've entered. If you want to specify a language, you can add "lang:xx" to your keywords. xx is the language code of your language [Learn More]
Besides, the list of "Google Trending Keywords" provide hourly data for all the countries where our clients are located, such as the U.S., U.K., Japan, Australia, Brazil, Canada, Germany, Italy, Russia, Spain, South Africa, etc. If your country isn't on the list, please contact support and we will add it.
I'd like to automate my social account to post related news from a specific subject. Can I do that through your service?
Yes, our solution is perfect for news content curation or auto posting. You can get content from Google News, and/or from a specific website.
When you auto post content from a specific website, there is a setting you can use so you only post the content having certain keywords, such as "apple watch".
How can I publish or autopost the content from a website to my fan pages or social media accounts?
Go to the Generate Content tab, simply enter the URL of the website, and click on the Search/Load Feeds button.
That's it! Sounds like magic but it's real. Fan Page Robot will load the content from the website and you can share the posts from there.
The URL can be a URL to the homepage of a Wordpress site, a category page of a blog, a website's RSS feed, or a public social media fan page on Facebook, Twitter, Tumblr, Pinterest, Instagram and Youtube Channel!
If you want Fan Page Robot to autopost for you when there is new content, click on "Save Feed to Content Mixer" and then go to Content Mixer, enable the Autopost function.
How can I use Fan Page Robot to improve my website's SEO?
We recommend the following techniques:
1. Connect your Facebook fan page with Blogger (or your Shopify blog), and post your links to Blogger. Be sure to use a theme that allows "dofollow" external links, benefiting the SEO of your main site.
2. Connect and post to your Tumblr blog. Tumblr is a social network with "dofollow" links so it can increase your traffic dramatically. Our advice? Use the right hashtags and consistently post good content.
3. Connect and post to an additional Wordpress blog. (the method is similar to Blogger)
4. Create a blog category on your Blogger, Shopify and Wordpress sites. Use our Combine Multiple Social Posts Into A Blog Article feature to automatically fill it with your keywords.
How do I post videos?
First, enter a video page URL (or use the Video Search feature to generate video content). We support pretty much any major social media, video or news sites, such as YouTube, Twitter/Vine, Facebook, CNN, Yahoo, Imgur, IMDB, Sound Cloud, Udemy, College Humor, 9gag, etc.
Then click on the video icon next to the URL input box.
As long as the webpage has a video, the Robot can fetch it and convert it to a native Facebook video with the best available quality when you publish the post to Facebook.