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tag:econsultancy.com,2008:/topics/advertising Latest Advertising content from Econsultancy 2016-08-30T11:10:40+01:00 tag:econsultancy.com,2008:BlogPost/68191 2016-08-30T11:10:40+01:00 2016-08-30T11:10:40+01:00 A day in the life of... CCO Media & Partnerships at lastminute.com Group Ben Davis
Don't forget, if you're looking for a new challenge in digital our jobs board lists hundreds of open positions, and you can benchmark your own digital knowledge using our Digital Skills Index.

Please describe your job: What do you do?

I head up lastminute.com Group's media unit, which manages advertising across all of the group's websites – from lastminute.com in the UK to sites like Rumbo, Bravofly and Volagratis in Europe.

I make sure clients are happy by delivering high performance marketing solutions that answer their campaign and brand needs.

Whereabouts do you sit within the organisation? Who do you report to?

I work within the marketing department of lastminute.com Group, reporting into the Managing Director of Audience & Marketing.

I run the media and partnerships division, The Travel People, which we launched in July. We connect brands with our 35m unique monthly visitors and 10m customers that book their holidays with us across Europe.

Our data means we have a huge wealth of insight right across the holiday lifecycle, which helps brands target by passion rather than demographic.

What kind of skills do you need to be effective in your role?

In-depth understanding of how the marketing industry works is a given.

But also patience, tenacity and empathy so that I can deliver great results for both the business and our clients.

Tell us about a typical working day…

I have an early start and will usually be in the office by 8am, where I'm in back to back meetings until 5pm.

I could be catching up with my sales team, discussing PR, meeting potential clients or putting together strategies and proposals.

In the evenings, I'll cycle home, do some exercise and unwind – and be in bed by 10pm.

Lastminute.com Group has offices across Europe, so I'm often travelling between London, Milan and Madrid – it's a great opportunity to catch up with others across the business.

What do you love about your job? What sucks?

I love the creativity involved, and the fact that we are building the future of marketing is also pretty special.

Some of the things we do are so new that they have never been done before – it's amazing to be part of something so innovative and shaping what the future of the industry looks like.

But it also means that it requires a huge amount of energy. I get to the end of the week needing a couple of cold ones!

Graphic via The Travel People

What kind of goals do you have? What are the most useful metrics and KPIs for measuring success?

I'm measured on revenues, customer satisfaction and employee satisfaction, which provide goals of their own.

And, of course, delivering results for clients is a huge incentive and makes sure we push ourselves every day.

What are your favourite tools to help you to get the job done?

Google Calendar is great to keep my day on track, and Google Hangouts allow me to easily communicate with my teams across Europe at the click of a button.

How did you get started in the digital industry, and where might you go from here?

After a Master's degree in marketing, I cut my teeth in digital at lulu.com, an American web 2.0 company, where I ran their digital marketing.

From there, I worked in various other marketing roles before joining lastminute.com Group.

There's still a lot to be done and learn here so I plan to stick around for a while!

Which brands do you think are doing digital well?

Red Bull - a great example of successful digital content marketing.

Do you have any advice for people who want to work in the digital industry?

Be humble and start with the basics. Knowledge - as in every discipline - is key.

And tech and commercial skills are crucial ingredients to add to the mix!
 tag:econsultancy.com,2008:BlogPost/68232 2016-08-29T03:00:00+01:00 2016-08-29T03:00:00+01:00 China introduces far-reaching new internet ad law: Why it matters Jeff Rajeck

China, by comparison spends a far greater percentage (66%) of its advertising on internet and mobile and a much smaller percentage (24%) on traditional media.

So, even though the overall dollar amount spent in China is less than in the US, the internet is a much more significant part of advertising in China.

Because of this, China is likely to be a trend-setter for other parts of the world.

To learn a bit more about what might be coming to internet advertising in the rest of the world, here is the background and some detail of the new law in China.

Background

In July, 2015 China's State Administration for Industry and Commerce ("SAIC") amended the Chinese Advertising Law to cover internet advertising.

New regulations were supposed to go in effect last September (2015) but were largely unenforced.

Recently, however, there has been renewed interest in regulating online advertising, which may have something to do with the tragic story of Wei Zexi.

The death of Wei Zexi

On April 12, 2016, Chinese student Wei Zexi died after receiving experimental treatment for cancer which he found out about through an ad on China's main search engine, Baidu.

The hospital had, apparently, claimed a high success rate for the treatment in the ad.

The ads were also regularly featured prominently in search results as the hospital group was reportedly responsible for nearly half of Baidu's multi-billion dollar ad revenues.

Wei Zexi's death drew renewed attention to the Advertising Law from Chinese media, including 250,000 comments on an online editorial on the matter.

In apparent response, the regulators not only censured Baidu and issued specific regulations for it, but also followed up with new laws.

Response

On July 4, 2016 the SAIC issued new regulations, the Interim Measures for the Administration of Internet Advertising, which take effect on September 1, 2016.

The Advertising Law and the Interim Measures are the first step China's SAIC has taken toward defining and regulating advertising.

The new laws

Internet advertising defined

There is a lot of detail in the definition of internet advertising in the new law (which you can read about here), but in brief, internet advertising is defined as any commercial marketing anywhere on the internet for anything.

The definition is broad and even includes out-of-home displays with web addresses and recommendation engines on ecommerce platforms.

Internet publishers defined

More interesting is how the regulators define a 'publisher.' According to the law a publisher refers to those who push OR display the advertising.

This can include websites, ad tech platforms, influencers, and even internet service providers.

In short, anyone who has the ability to review and prevent an illegal ad from showing can be held responsible.

This definition is, again, quite broad and will give the government a lot of flexibility to enforce the law as it likes in the future.

Publishers obligations

The real meat of the regulation, however, are the publisher's obligations.

According to the new law, publishers will need to:

know who their customers are,

verify any credentials they give, and

verify the ad content.

To handle this, publishers and ecommerce sites will be expected to hire specialists to record customer details, review all ads and block those which do not comply.

While there are other things in the law, such as anti-spam clauses and a ban on ad-blockers (maybe), the fact that publishers, broadly defined, will be responsible for the claims made by advertisers is among the biggest changes.

This means that China has gone from one of the least regulated advertising markets to one of the most, almost overnight.

Example: Baidu

These regulations sound somewhat far-reaching and difficult for companies to comply with.

But have a look at Baidu's search results for cosmetics (化妆品). The top three results are ads and are, as one might expect, marked as promotional posts on the right in blue (商业推广).

But interestingly there is also a grey link after the domain name (评价) which sends the browser to another page, offering details about the advertiser and fielding comments.

Here it is for one vendor, translated into English by Google.

It seems, therefore, that Baidu is already taking the regulations quite seriously.

Why everyone should be interested in China's new laws

1. The new laws raise interesting questions for other countries

Most Western countries have carried over existing advertising legislation to online platforms.

This works well when the advertising model has two players, the advertiser and the publisher, but breaks down when there are multiple parties involved.

Unresolved questions include:

Who is responsible for ad content in programmatic advertising?

Is checking native ads the reponsibility of the publisher or the agency?

What about influencers who appear on a social media site via an agency?

China's legislators have a simple answer, everyone in the ad chain is potentially responsible.

While this may seem heavy-handed it will likely encourage the various players to be much more careful with ads than if they felt they could always blame the originator or the delivery platform.

2. The regulation might set a trend

Because the law does address these issues left somewhat unclear in the West, China's approach may attract the attention of Western regulators.

As of yet, there have been very few cases of regulators cracking down on behavioural, programmatic, or even influencer marketing.

One recent example is from the US. The Federal Trade Commission filed a complaint against fashion retailer Lord & Taylor in the US for unregulated influencer marketing.

There are, however, very few other cases of such action and, in fact, many marketers freely admit overstepping guidelines set by their regulators.

If China's approach works without seeming heavy-handed, therefore, other countries may end up with similar laws governing internet advertising.

3. The new laws could spark innovation

One interesting angle in all of this is because each layer of the ad tech stack is held responsible for content, it is likely that technical monitoring solutions will arise.

It will not be easy for publishers, agencies, buy and sell-side platforms, and even brands to ensure that all ads published are compliant.

Because of this, new ad tech with compliance features may spring up to help all involved with the process.

So...

Brands that are advertising in China should become familiar with the legislation as soon as possible.

As of September 1, 2016 the State Administration for Industry and Commerce will be monitoring for ads which violate the policies set out in the Advertising Law and the Interim Measures for the Administration of Internet Advertising.

Those who do not currently advertise in China should, however, take note as well.

Most other countries currently enjoy little or no regulation, but should China's attempts to regulate be effective it would not be a surprise to see such laws appear elsewhere.

For related information, read Econsultancy's China Digital Report.
 tag:econsultancy.com,2008:BlogPost/68213 2016-08-25T09:39:20+01:00 2016-08-25T09:39:20+01:00 What are the benefits of a creative management platform (CMP)? Ben Davis
What's the typical use case of a CMP?

Creative management platforms help conquer today's ad design and production challenges.

Advertising keeps getting more fragmented. Campaigns have become multi-format, multi-size, multi-device, multi-audience and multi-channel.

CMPs give advertisers the creative leverage to both satisfy the variety of inventory requirements, and make variations of ads that are more relevant and perform better with specific audiences.

Are there particular industries suited to this tech?

The uses of a CMP are boundless, but I can give some examples of how industries are using CMPs differently.

Brands in fare-driven industries like hotels, cruise liners and airlines benefit from being able to control what fares are being shown where at any given time.

Consumer goods and automotive companies like the ability to cover ads for their entire product lines and diversify their messaging.

Enterprise B2B companies focus more on changing the creative based on buyer personas, the path to purchase, and then keep the creative fresh over time.

There are also great ways to apply a CMP for insurance, telco and financial services, too, that get more nuanced.

Often it's not a question of industry, but of scale. The larger advertisers tend to have actionable data in their DMPs (data management platforms) and see the potential ROI.

So perhaps strangely, it's the biggest companies that are actually moving the fastest in this space right now.

Visualisation of a CMP, via Thunder.

Are CMP users targeting ads at behaviours or demographics? Which is most effective?

Demographics are an easy place to start because they offer very straightforward uses for a CMP.

Global advertisers use CMPs to customize ads based on regions and languages, for example.

It's easy to fall into the trap of using the most obvious data, like local weather, even if it isn't at all relevant to your product or industry.

A lot of the time it's a combination of data types. If you're a hotel company, then location is probably the most important factor.

If you're a smartphone brand, you want to vary the creative based on what phone the person is on in addition to demographics.

You only develop these insights if you run experiments. You can also leverage your DMP to find undiscovered and sometimes surprising segments based on what you already know.

How does a CMP integrate with an optimisation programme?

CMPs use ad tags, code snippets in the place of files, to hook into optimisation tech like a DSP (demand side platform). Often the DSP is getting data from a DMP.

The DSP can then rotate the ads loaded in those snippets to programmable audiences and find the best creative/media/data combinations. This DSP/DMP/CMP trinity creates a virtuous optimization cycle with tremendous synergy.

Thunder is currently the only CMP with an integration to push ads into Facebook campaigns and ad sets as well.

What is currently the biggest creative challenge for display? Formats, creative, data?

The biggest problem for display is activating the data that is already being used in audience targeting. Advertisers are feeling a lot of pressure to leverage that data in the creative, too.

Over $6bn is being spent annually on data-driven ad technologies like DMPs and DSPs, but the vast majority of ads show the same generalized, generic creative to everyone.

The challenge is being able to take the audience data from the DMP, strategize creatively around it, and actually execute that strategy.

Companies that are doing that are getting a significantly better ROI from their data.

Want to find out more about programmatic technology? Why not attend Get With The Programmatic, September 21 in London.
 tag:econsultancy.com,2008:BlogPost/68212 2016-08-23T10:37:31+01:00 2016-08-23T10:37:31+01:00 How Lynx's 'Bigger Issues' campaign helped reinvigorate the brand Nikki Gilliland
Recognising the fact that it was suffering from a lack of credibility (and more than a hint of sexism) it decided to scrap its tagline and launch a new strategy to coincide with a new premium range.

As part of this re-positioning, Lynx teamed up with the charity CALM – or Campaign Against Living Miserably – in a bid to target a wider audience and change brand perceptions.

Here's how the campaign succeeded in doing even more than that.

Collaboration with CALM

CALM is a charity dedicated to preventing male suicide in the UK, the single biggest cause of death among men under the age of 45.

As well as being shockingly prevalent, the issue remains a huge taboo, with the trivialisation of depression often preventing men from seeking the help they need.

With Lynx aiming to target the affected demographic, it teamed up with the charity to create the Bigger Issues campaign, running a series of outdoor ads to highlight how trivial topics are discussed more than male suicide.

It was an inspired partnership, increasing awareness of the issue and the visibility of both brands.

 Social listening to drive real-time messaging

During its two-week run, digital screens were set up to reflect topics of conversation that were dominating social media at the time.

Including inane and trivial subjects from man buns to vegan meatballs, it aimed to normalise conversation about suicide.

Utilising a real-time element, topics were specifically tailored to regional locations across the UK. The screens were also regularly updated to reflect the statistic that a man takes his own life every two hours.

Trending on International Men's Day

Like most charity campaigns, a hashtag was created to encourage sharing and increase awareness.

However, instead of merely asking people to get involved there and then, it used a targeted strategy to get it trending on a specific day.

By asking thousands of supporters the permission to send a single and synchronised message on their behalf, it climaxed with a 'thunderclap' on International Men's Day, officially becoming the most-talked about subject on 19th November.

MY VEGAN MEATBALLS ARE BIGGER THAN SUICIDE #BiggerIssues https://t.co/xlCsU0lVxC
 — Professor Green (@professorgreen) November 2, 2015

We aren't talking about male suicide enough. Let's talk #BiggerIssues https://t.co/LEetZXgLve pic.twitter.com/VCDioKB8p0
 — TOPMAN (@Topman) November 19, 2015

The results

Resulting in a social reach of over 13m and a 125% increase in traffic to the CALM site, the campaign was deemed a success.

As well as shining a light on something that is often glossed-over, for Lynx it helped turn around the public's outdated and negative perception of its brand.

Commended for supporting such a worthwhile cause, it was even praised during a live debate on male suicide in Parliament.

I think we should pay tribute to whoever it was who took the brave decision to link a men's grooming product with this issue. Others perhaps looked at it and thought, 'The issue is a bit too touchy for us. We'll leave that one alone.'

Whoever was involved at Lynx, we should publicly thank them for being able to associate their brand with that particular campaign.

By talking about male suicide, not only did the Bigger Issues campaign succeed in raising awareness, but it also helped to soften Lynx's brash brand reputation.
 tag:econsultancy.com,2008:BlogPost/68111 2016-08-22T14:03:00+01:00 2016-08-22T14:03:00+01:00 Six brands that have made false health claims in advertising Nikki Gilliland
Recently, Kellogg's UK was hit with a ban from the ASA (Advertising Standards Authority) after making false health claims in its advert for Special K cereal.

Since the ruling, it has apologised for the 'error'.

Just one in a long line of brands to falsely claim a product has health benefits, it seems to be a sad result of our quest for 'wellness'.

Why do brands do it?

Well, consumers aren't silly. We know chocolate is bad for us and broccoli is good.

But when advertising is littered with words like 'nutritious', 'healthy' and 'goodness' – even when they're not – we're drawn in to the illusion that we're making better choices.

Here are six brands that have capitalised on this with some very sneaky marketing.

Special K

The aforementioned culprit – Special K recently claimed that its porridge was "full of goodness" and that its Nutri K Flakes were "nutritious".

However, the company failed to back up this message with any specific health benefits or related ingredients.

Interestingly, the branding on the Special K website is all about health and nutrition.

Its latest range is called 'nourish', which surely promotes the idea that the products benefit your health.

This time, it cleverly uses this disclaimer to back it up: "*Special K Nourish is a source of vitamin D and vitamin B2. Enjoy as part of a varied and balanced diet and a healthy lifestyle."

In other words, that probably means you have to pair it with some kale to get the benefits.

Oppo Ice Cream

Another brand failing to provide specific examples to back up its health claims.

The fact that Oppo Ice Cream is made with all natural ingredients means it doesn's deserve quite as much wrath.

However, using the words 'super fruit' and 'superfood' on its website, the company still failed to relate it to the ingredients spirulina, lucuma or baobab.

Interestingly, the complaint was originally made by rival ice cream brand Perfect World, meaning that this was more of a case of brand-on-brand sabotage than consumer grievance.

Nurofen

Painkillers target all types of pain. This is basic common sense, and yet Nurofen would like to have us believe that its products are made to target specific pain-points.

In a recent advert for Nurofen Back and Joint Pain, it suggested that the product had a special mechanism to target this area of the body... which it obviously does not.

In a landmark ruling, the ASA banned the advert, but the best thing to come out of the case is that it is likely to spark a crackdown on other brands in the pharmaceutical industry who misleadingly market products based on specific ailments.

VitaminWater

One of the worst examples of false advertising in recent years, VitaminWater tried to market its (sugar-laden) product as a healthy alternative to soda.

Using the tagline "vitamins + water = all you need", it failed to mention or correctly highlight the eight teaspoons of sugar in every bottle.

The US non-profit organisation, Center for Science in the Public Interest, has been battling for years to get a ruling against the brand.

With the recent agreement that VitaminWater should add "with sweeteners" to its branding, it's finally seen some success.

Nesquik

Chocolate is a great start to any day, right?

Granted, what it isn't is a healthy start to the day.

Kids' favourite Nesquik got itself in hot water last year with its misleading advert, effectively encouraging poor nutritional habits in children.

Despite defending its 20.2 grams of sugar with the claim that most of this comes from the lactose in milk, the brand was rightly forced to remove the strapline.

As you can see from the below snapshot, it's still insisting on pushing the boundaries.

Pom Wonderful

Recently, Pom Wonderful lost its bid to challenge the FTC ruling that the brand deceptively advertised its products.

While the previous examples claimed products were 'healthy' when they're weren't, Pom Wonderful went one step further and claimed that its pomegranate juice could treat or aid heart disease, prostate cancer and erectile dysfunction.

It's an incredible case, but its conclusion is certainly a victory for the consumer, with greater scientific evidence now a requirement for such bold claims.

 tag:econsultancy.com,2008:BlogPost/68194 2016-08-17T11:55:00+01:00 2016-08-17T11:55:00+01:00 How the NSPCC is putting a positive spin on its marketing with Pantosaurus Nikki Gilliland
Combining clever creatives with strategic targeting, it marks the charity's continued efforts to put a positive spin on its branding.

Here's three things that elevate its latest campaign. And for more on this topic, check out these posts:

How charities can win at the Zero Moment of Truth

Are charities failing on online donations?

10 inspiring content marketing examples from charities

Using video in creative ways

The NSPCC worked with Aardman to create its new animation – best known for being the team behind the famous Wallace and Gromit films.

All about a pants-wearing dinosaur named Pantosaurus, the two-minute video teaches children that their bodies belong only to them and to talk to a trusted adult if they are worried.

The reason the video works is that it is an effective conversation-starter, enabling parents to raise the subject to their children in a sensitive way.

The happy-sounding song and catchy lyrics means that it is also likely to be remembered, providing children with the tools they need to protect themselves.

Reminiscent of Melbourne Metro Trains' viral video campaign, 'Dumb Ways to Die', it aims to trigger positive emotions while talking about a sensitive subject.

In doing so, it succeeds in empowering its audience instead of scaring them.

Spot-on targeting

Alongside a clever creative, the NSPCC has been smart with the distribution of its campaign.

Released just in time for the summer holidays, the animation has been showing in cinemas across the country – a place where children and their parents are likely to be exposed to it.

What's more, social media ads on Facebook and YouTube have been targeting parents online, with the hashtag #talkpants encouraging viewers to share.

With its attached quiz, the campaign involves an interactive element to engage children, which simultaneously serves as a way for parents to understand how they are responding.

Finally, if parents are struggling to know how to broach the subject, the NSPCC website also has a video guide with tips and advice from others.

By targeting both parents and children with an array of multichannel content, the campaign covers all bases.

Re-positioning its brand

In 2014, the NSPCC discontinued its long-running Full Stop campaign in a bid to focus on how the charity is working to prevent child abuse, rather than simply raising awareness about the problem.

Implementing a new strapline, 'Every child is worth fighting for', it aimed to change the preconception that the charity only dealt with extreme cases of child abuse.

As well as being relatable, the NSPCC sought to occupy a much more family-friendly space within the sector, working with high-street brands and getting involved in high-profile fundraising opportunities to enhance awareness.

This shows that even the most established and recognisable charities are capable of change.

By helping parents to be pro-active, the NSPCC (and Pantosaurus) is a great example of how to spread a serious message in a positive way.

Get together and singalong with Pantosaurus and start to #TalkPANTShttps://t.co/abtEZuXPU0
 — NSPCC (@NSPCC) July 29, 2016

The Charity & Non-Profit Sector is just one of the topics covered at Econsultancy's Festival of Marketing 2016, which takes place in London on October 5-6.
 tag:econsultancy.com,2008:BlogPost/68182 2016-08-12T14:23:23+01:00 2016-08-12T14:23:23+01:00 What can P&G and Facebook teach us about the reality of targeting and the future of TV ads? Bola Awoniyi
While the CPG giant has said that it won't be reducing its Facebook ad spend, it will be doing less targeted advertising, instead opting to spend more on TV campaigns.

So why would P&G be making this move in the face of trends that suggest TV viewership is going down, while Facebook and its catalogue of apps continue to eat up more of our attention?

Facebook targeting is amazing: if you aren't selling to everyone

You only need to look at your Facebook newsfeed to appreciate how well Facebook shows you content you want to consume, organic and paid.

While many consumers continue to be entertained by family and friend updates, news on their favourite sports teams and media links, Facebook continues to work at its business, improving ad impressions by 49%.

However, the most unique aspect of Facebook (and Instagram's) ad offering does no favours for the likes of P&G.

According to P&G CMO Marc Pritchard, the ability to deliver extremely targeted Facebook ads over-serves its needs:

We targeted too much, and we went too narrow and now we're looking at: What is the best way to get the most reach but also the right precision?

This WSJ article goes on to illustrate this perfectly:

P&G two years ago tried targeting ads for its Febreze air freshener at pet owners and households with large families.

The brand found that sales stagnated during the effort, but they rose when the campaign on Facebook and elsewhere was expanded last March to include anyone over 18.

Targeting on Facebook had minimal impact for P&G, but removing targeting revealed its unique reliance on a more blunt from of advertising.

P&G's apparent need to reach "everyone" flies in the face of the general approach taken by many in the digital marketing community, but does provide a welcome lifeline to a stalwart of marketing past and present.

TV still has a place in the marketing mix, at least for now

Facebook's over-serving of P&G's need highlights the inherent value in television, despite its general decline in viewership.

P&G knows TV extremely well. The top advertiser in terms of adspend in the US (and the second after BSkyB in the UK), spent $1.4bn on US TV adverts in 2015 and plans to increase this number in future.

More broadly, the CPG leader has built its business over the decades in large part by mastering brand awareness through television, such that when consumers go to the supermarket, they are highly likely to buy a P&G product.

The ability to laser-target consumers has rarely been seen as a problem, but this shows that it is relative.

Facebook's granularity "issue" makes it difficult to reach the masses effectively, whereas the effort and effectiveness of television advertising is a known entity to marketers with general use products and extremely large target audiences.

The investment in ROI doesn't just refer to money

Of course, none of the above is to say that Facebook cannot deliver quality advertising.

Its most recent financial results ($6.2bn in advertising sales in Q2, $2.1bn profit) and the countless case studies of businesses of all sizes being built on Facebook speak for themselves.

However, in order for P&G and similar organisations to truly make use of Facebook's unique capabilities, it would have to create unique campaigns and creative for several different segments and sub-segments within its target market.

The time, effort and resources that would be required to invest in creating the hundreds of thousands or millions of permutations of creative across all of its product lines, likely doesn't seem to be worth it when television can reach roughly the same audience in one fell swoop.

Much how P&G has set up its entire business around the television, a similar effort and dedication would have to be made to fully utilise tools such as Facebook at that scale.

It's likely that P&G may even be on its way to this: the organisation is known to have extensive relationships with both Google and Facebook, with the latter saying that its relationship with P&G "grows each year".

Despite that growth, it would likely take a reorganisation of its business, alongside continued advances in AI and programmatic in order for P&G to truly utilise Facebook's platform at the required scale.

Will Facebook ever steal some of your TV ad spend?

It's obvious that Facebook is gunning for at least a portion of the budgets allocated to television.

Despite the continued growth of the digital advertising industry from $17bn in 2007 to $60bn as of last year, as well as Facebook's own top and bottom line growth, television still garners the largest part of the advertising pie, estimated to be worth $579bn globally.

While its innovations around video (in particular Live) are seemingly directed at increasing user engagement, it's not hard to imagine Facebook using this to wade further into the higher echelons of marketing budgets.

However, if this episode between P&G and Facebook is any indication, this won't be easy.

While Facebook video ultimately looks the same as TV, the back end is fundamentally geared towards Facebook's trademark granularity.

In addition, will users who have always seen a feed that is tailored to their interests all of a sudden be prepared to sit through the same blunt advertising as on TV, just because it looks the same?

The chances of Facebook gaining a share of TV ad spend may have slipped slightly, but it certainly won't stop trying. And we certainly won't stop watching.
 tag:econsultancy.com,2008:BlogPost/68181 2016-08-12T12:02:53+01:00 2016-08-12T12:02:53+01:00 The week's news in digital (in five minutes) Ben Davis
Self checkout and mobile payment turn us into thieves

The NYT reports research from Leicester University that shows 'the use of self-service lanes and smartphone apps to make purchases generated a loss rate of nearly 4%, more than double the average.'

Snapchat accused of racist selfie lens

The company argues the filter was designed to create an anime aesthetic.

Dear @Snapchat , thanks for the overly-racist new filter...when can we expect Blackface? pic.twitter.com/vKZn18NDYM
 — Brian (@bkisnah) August 9, 2016

P&G cuts back spend on targeted Facebook ads

The world's biggest advertiser admits it 'went too narrow', the words of Marc Pritchard, CMO.

Macy's to close 100 stores

Shares were up 16% after the announcement. The closures are part of a redesign of the Macy's portfolio.

With six consecutive quarters of sales decline, in part due to the impact of Amazon, the retailer had to take action.

Facebook to deny ad blockers

Facebook revealed it had engineered a way to serve ads to desktop ad-blocker users.

At the same time it unveiled Ad Preferences, so Facebook users can have greater oversight of how they are being targeted.

Take note though, two days later, AdBlocker Plus said it had already designed a workaround. Clearly the start of an arms race.

 Mondo gets its banking licence

The branchless bank was granted its licence yesterday, joining recent licensees Tandem and Starling, and previous entrant Atom.

On Tuesday, the Competition and Markets Authority in the UK ruled that banks must open up their data to third parties (with consumer consent), so that better deals can be offered where available.

Facebook testing Rio Snapchat-style selfie feature

Snapchat's influence continues to be evident across more established social platforms.

Alibaba revenue growth fuelled by mobile

Alibaba has announced its biggest quarterly sales growth since its 2014 flotation.

The FT reports that the 59% year-on-year jump in revenue to $4.8bn is fuelled by growth in mobile commerce.

Arianna Huffington steps down

No longer editing the Huffington Post, Arianna is now focusing on her wellness startup, Thrive.

Business Insider brings you the company's investor pitch.

Walmart buys Jet

Walmart paid $3.3bn for the Amazon-esque startup.

The Economist features some great stats showing how more Walmart shoppers are using Amazon, and how Walmart's share of American commerce is decreasing.

Intel buys deep learning startup

Intel has bought Nervana Systems, a startup that creates deep learning hardware and software.

This should enable rapid development of silicon chips designed for artificial intelligence. Watch this space.

Oracle Solutions Group is born

Digitas LBi, Oracle and Spindrift (LBi's Oracle implementation arm) have joined forces to create Oracle Solutions Group.

The new venture is described as 'a one-stop shop for creative and technology consultancy and implementation'.

Dentsu to buy Merkle

The Japanese ad and PR firm will pay $1.5bn for a majority investment in Merkle, the performance marketing agency.

Honda cat choir ad

Lastly and bestly, Honda released a cat choir ad to jointly celebrate its summer clearance event and International Cat Day.

We thought you should watch it, given the cat video's role as a central tenet of the internet.

 tag:econsultancy.com,2008:BlogPost/68162 2016-08-12T09:50:00+01:00 2016-08-12T09:50:00+01:00 LinkedIn's Head of Ad Ops on programmatic advertising and native content Ben Davis
LinkedIn has a wealth of user data. But are advertisers concerned about inactivity of some users?

We have over 433m members on LinkedIn, including over 20m in the UK, and globally professionals are signing up at a rate of more than two new members per second.

We always put our members first, so we have been able to attract a massive, highly engaged audience of influential professionals, with 97m unique visitors a month on average.

Four out of five members on our platform drive business decisions and, because of our secure log-in requirements, LinkedIn advertisers know they are getting their business in front of the people who influence purchasing decisions.

How is LinkedIn thinking about new ad formats on mobile/app (reportedly nearly 60% of traffic), where MPUs aren't as appropriate?

The growth of LinkedIn's Marketing Solutions business is being driven by Sponsored Content [promoted posts in the LinkedIn feed], which is still our biggest focus.

It grew nearly 80% in the first quarter of this year and now represents 56% of total Marketing Solutions revenue.

Content in the feed is at the heart of our mobile experience, which now accounts for more than 50% of traffic, and we will continue to focus on ensuring professionals can engage with relevant and insightful content while on the move.

An example of promoted content from HubSpot

What types of LinkedIn audience segmentation are available through private auctions? Can advertisers target specific companies?

Advertisers can target LinkedIn members programmatically using their data, such as website visitors or DMP (data management platform) data.

Alternatively, using our Private Auctions, advertisers can take advantage of LinkedIn first party data and targeting options, which include targeting by company type, industry, seniority, and a wide range of audience segments.

What potential is there for integration with Dynamics CRM, LinkedIn and DSPs (demand-side platforms)?

We are working with all major DSPs and continue to invest in these partnerships.

We cannot speculate on product changes while we are in regulatory review and prior to the Microsoft deal closing.

Do you see your ad network as entirely for B2B advertisers? Is context key?

We are not an 'ad network' in its traditional sense, we are a platform for professionals to consume content, find their next job or sell their services or products.

We are therefore the perfect place for B2B advertisers to reach their target audiences at scale, when they are in the right mindset.

Our platform is by no means exclusively B2B though, and many consumer brands, from car manufacturers to luxury watchmakers, have benefited with great success from engaging with our members.

Many B2C brands use LinkedIn for content marketing, both paid and organic.

Of the advertisers trialling your new tech, what success are they seeing, and what tactics are they using?

Thousands of brands are currently buying us programmatically and harnessing our unrivalled data to engage with professionals.

We will be sharing some success stories in due course but we can provide a quote from media agency Essence, one of our pilot partners.

Agatha Isabel, Programmatic Media Planner at Essence, said: "Accessing LinkedIn programmatically has given Essence access to quality inventory, at scale, while allowing us to monitor performance in-house, in real time.

"Not only can we efficiently reach our desired target audiences, such as SMBs, we're able to leverage our own tools, leading to high viewability and performance across LinkedIn."

If you want to learn more about programmatic, Econsultancy and Marketing Week's Get With The Programmatic conference takes place in London on September 21st.
 tag:econsultancy.com,2008:BlogPost/68173 2016-08-11T15:50:00+01:00 2016-08-11T15:50:00+01:00 Why fashion brands are teaming up with Apple Music Nikki Gilliland
Here's a bit more on why they're getting involved.

Apple and Farfetch

Through its own dedicated channel, Farfetch is able to curate playlists and offer behind-the-scenes insight into photo shoots.

Its 'Songs from the Shoot' playlists include content chosen and influenced by those involved, and likewise, its #TuneTuesdays are full of songs relating to the day-to-day musings of Farfetch editors.

Often, the music reflects a particular style or sartorial theme.

A win-win collaboration

For Apple, a brand that is synonymous with luxury, it certainly makes sense to tie-up with similarly high-end fashion brands.

But why fashion in particular?

Whether its musicians fronting ad campaigns or designing their own clothes, there has long been a natural link between the two industries.

The same goes for the fashion and lifestyle sectors, with many clothing brands delving into wider subjects to increase their content marketing and editorial remit.

Most significantly, it appears to be a no-risk collaboration for all involved.

Where celebrity endorsements might appear gimmicky, the established yet less visible nature of a company like Farfetch means that Apple won't risk losing face if the collaboration fails to take off.

On the flip side, for the likes of Farfetch and Burberry, the chance to be affiliated with Apple is a no-brainer.

With such a large global audience, the collaboration offers huge opportunity for exposure and the chance to build brand awareness.

Connecting with customers

As well as benefitting from the brand name, ecommerce companies like Farfetch are able to use Apple Music technology to enhance the customer experience.

By integrating the music into Farfetch.com as well as its Farfetch Discover App, the aim is to build on, as well as point users towards, existing editorial content.

With its established blog section, Farfetch already delves into other areas of lifestyle such as tech, travel and sport.

Integrating music adds an immersive aspect, and in turn, offers added value for the consumer.

As the i.am+ headphones hit Farfetch we sat down with @iamwill to talk tech #iamplusfarfetch https://t.co/co3DxxtoV7 pic.twitter.com/Q8KXkPLD07
 — Farfetch (@farfetch) August 2, 2016

Finally, the collaboration also allows the brand to connect with consumers outside of the realms of fashion.

Whether the customer is listening while browsing online or in the car, being able to access the music across multiple touchpoints means that Farfetch can become part of a lifestyle – not just shopping habits.

In conclusion...

It's hard to tell whether or not fashion brands have seen any tangible success with their Apple Music accounts.

Burberry, a brand that has been on the platform since last September, has so far seen an underwhelming amount of 'likes' on its playlists.

However, this may of course be down to a lack of engagement on Apple Music in general, as opposed to any real indication of the user response to the brand.

What we can say for sure is that Farfetch's collaboration marks Apple's continued growth as a lifestyle brand, not just a tech company.

Not to mention one that many others are eager to be associated with.

Farfetch are among the speakers at the Festival of Marketing, which takes place in London on October 5-6.


text:
Mu Beta Chapter Sigma Theta Tau International Scholarships
National Hispanic Health Foundation will award 20 scholarships to graduate dental, medical, health policy, pharmacy, public health school students, and BA and above nursing students. The applications can be accessed on the NHHF website. Deadline is October 14, 2016.
Platinum Educational Group Scholarship Program for Emergency Medical Services (EMS), Nursing, and Allied Health industries. One scholarship of $1000 will be awarded to each field. Deadline is July 15, 2016, 5:00 pm.
Additional Nursing Scholarship Linkswww.nursingexplorer.com/scholarships

subset: commoncrawl


text:
> Sexiest Games
> All Sex Games
> Random Sex Game
Porn Games 1-41
Top 3 Fuck Games
> Tales of Steam
> Realm of Sex
> Hot Cops
The Fuck Videos:
> Fuck Videos I
> Fuck Videos II
> Fuck Videos III
Sexy Sex Sites
Lavindor kingdom - We're going to the Middle Ages. There we meet our hero Murton. In Lavindor Kingdom he's known as the best healer. Today he's got a mission of great importance!


text:
- Report: #494633
Report - Rebuttal - Arbitrate
Complaint Review: Mattress 1 One
Mattress 1 One1330 West Osceola Parkway Kissimmee, Florida United States of America
Mattress 1 One Refund Lies- The lies and the stalling for a simple refund Kissimmee, Florida
*Consumer Comment: Feb.5 2011
* : Adding onto the Lies
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I come by in the afternoon and he informs me that they will happily refund me via check but that a 20% stocking fee of the bed price would be charged. I agreed and returned the next day, Wednesday, with the invoice that stated how much was left on the bed to paid and the original invoice number of the cost of the bed so that they can calculate my refund. I am told I would be receiving my check in the store Thursday.
On Thursday I drop by and another gentlemen tells me that there is no check for me at the store to call at 7 to see if the delivery trucks drops it off. I call at 7 and no check. I am then told to call Friday to see if the check is in at the same time. I call Friday and Saturday to hear the same excuse that they are sorry that the truck didn't leave it. I remind them I am leaving on Monday morning and I need the check by then.
Sunday comes around and I call when they open at noon and am told that a manager is personally bringing in the check. 6pm rolls by, the store closes and I have no check once again. I am forced to call the police to see if I can file a report and they tell me I can file it but it will become a court matter.
Today, Monday, is the day I am suppose to be leaving state but can not now since I was using the check money to drive up North. I call the store once more and he tells me he can not have a check for me until Wednesday and that he has informed someone named Betty at corporate of the situation that I should call her. I have left numerous messages on a voicemail machine since Ms. Betty has not answered any of my calls. Tomorrow marks a week of lies and stalling for a check that is rightfully mine of about $250.
This company exudes very poor customer care and ripped me off of my hard earned money
This report was posted on Ripoff Report on 09/14/2009 11:45 AM and is a permanent record located here: http://www.ripoffreport.com/r/Mattress-1-One/Kissimmee-Florida-34741/Mattress-1-One-Refund-Lies-The-lies-and-the-stalling-for-a-simple-refund-Kissimmee-Flor-494633. The posting time indicated is Arizona local time. Arizona does not observe daylight savings so the post time may be Mountain or Pacific depending on the time of year.
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#1 Consumer Comment
Feb.5 2011
AUTHOR: Lorraine - (U.S.A.)
SUBMITTED: Thursday, February 17, 2011POSTED: Thursday, February 17, 2011
Are you an owner, employee or ex-employee with either negative or positive information about the company or individual, or can you provide "insider information" on this company?
Adding onto the Lies
AUTHOR: ajisaiareku - (USA)
SUBMITTED: Monday, September 14, 2009POSTED: Monday, September 14, 2009
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text:
He has no prior encounters with the police and is in process of becoming a legal resident. He got a ticket for the bad headlight and a court date but wasn't arrested. My question is what could happen to him and is there any possibility that this will affect him when it comes to becoming a legal resident?
Immigration Attorney
It is very unlikely that he will be detained and placed in a ICE hold are traffic court arraignment. If he is in the process of becoming a legal resident he will have to inform USCIS upon inquiry of any citations, arrests, charges, etc he has received. I am surprised that he was not also charged with driving without a license which is a misdemeanor. If the traffic court is in Plant City the prosecution will be a LEO. I would suggest he contact an experienced immigration attorney to review the facts of his case and provide a legal opinion.
Legal disclaimer: The statement above is provided by CC Abbott is based on general assistance and not intended to be a legal opinion because not all the facts are provided. The person requesting information and all others reading the answer should retain an attorney who is permitted by the state bar within the jurisdiction who can examine the complete facts and provide a legal opinion on your case. All information provided in the above answer and other information provided by CC Abbott does not create an attorney/client relationship within any state of Federal law.
Criminal Defense Attorney
I agree with the previous attorney. My Office handles criminal and traffic matters such as this. We also consult with an experienced, local immigration attorney that can advise him on any potential consequences as it pertains to deportation and/or becoming a legal resident.
Feel free to contact my Office with any questions or to set up a free consultation.
Good luck,
Aaron J. Slavin, Esq.
4707 140th Avenue North, Suite 211
Clearwater, Florida 33762
This answer is provided for general educational purposes only. By using or participating in this site you agree and understand that there is no attorney client relationship between you and the attorney responding, and no attorney-client confidentiality. The law changes frequently, and varies from jurisdiction to jurisdiction. The information provided in this answer is general in nature and may not apply to the factual circumstances described in your question. The applicable law and the appropriate answer may be different in the State or States where the relevant facts occurred. For a definitive answer you should seek legal advice from an attorney who (1) is licensed to practice in the state which has jurisdiction; (2) has experience in the area of law you are asking about, and (3) has been retained as your attorney for representation or consultation. Your question and the attorney's answer may be used for promotional or educational purposes.
Divorce / Separation Lawyer
The consensus is that there are at least 12,000,000 illegal aliens in the United States of America at this time. Likely, there are millions more. Millions of those illegal aliens are driving around without a license. When caught with No License or stopped for a traffic infraction, they plea, get a withhold of adjudication, and typically the same thing happens everytime: slaps on the wrist.
If an illegal alien commits a crime like DUI or a non-traffic related crime, or especially a felony, that is when it is reasonable to be concerned about being denied a green card and also being deported.
The illegal alien who wants to become a legal resident with a green card and eventually a citizen of our country needs to have "good moral character." All is relative.
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text:
Australia are second in Group B of Asia qualifying, eight points behind runaway leaders Japan and equal on five points with Iraq and Oman with four matches remaining in their campaign. The top two from the group qualify for Brazil.
"Anything less than three points will be a disaster for us," the 40-year-old goalkeeper told reporters on Wednesday.
"It's going to be a very, very tough task for us."
Schwarzer, who plays for Fulham in the English Premier League, will lead the Socceroos in Tuesday's return match against the 105th-ranked Gulf nation in Sydney after being held to a 0-0 draw in the searing heat of Muscat last June.
They followed that draw with a shock loss away to Jordan in September, but the Holger Osieck-coached Socceroos put their World Cup qualifying campaign back on track with a gusty come-from-behind win away to Iraq, and are relieved to play three of their last four qualifiers on home soil.
"We've ended up being the team that plays three of the first of the four games away, and that was always going to be tough," added Schwarzer, who stands in for regular captain Lucas Neill, serving a one-match ban for drawing a yellow card during the Iraq qualifier.
"Obviously, if you look at where we're sitting on the table, it has worked out OK. We would have liked to pick up a couple more points along the way."
German Osieck, who has been under fire during 39th-ranked Australia's stodgy start to their final round of qualifying, named attacking midfielder Tim Cahill and a raft of Europe-based players in a strong squad for the Oman qualifier.
- Sports & Recreation
- Soccer


text:
The Emergency Food Bank and Family services provide free pre-screening and application assistance to individuals in need from 8 a.m. to 2:30 p.m. Mon.-Fri. at 7 W. Scotts Ave.; 9 a.m. to 2 p.m. the first Wednesday of each month at Manteca Work Net, 302 Northgate Drive; from 9 a.m. to noon the second Tuesday of each month at Delta Health Care WIC, 4662 Precissi Lane, Suite #500 in Stockton; and 10 a.m. to 1 p.m. the last Wednesday of each month at Tracy Interfaith Ministries, 322 W. Grant Line Road.
Please bring a photo I.D., Social Security number, proof of income for past 30 days, proof of housing and utility expenses.
Information: Maria Venegas (209) 464-7369 or email@example.com.
Location, ST | website.com


text:
- Report: #992306
Report - Rebuttal - Arbitrate
Complaint Review: Frank Barilla Attorney Westminster Ca 14482 Beach Blvd Suit X
Frank Barilla Attorney Westminster Ca 14482 Beach Blvd Suit X14482 Beach Blvd Westminster, California United States of America
Frank Barilla Attorney Westminster Ca 14482 Beach Blvd Suit X Doing Business under A Suspended Corporation with the California Secretary Of State Westminster, California
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Insert this link to read about Mr.Barillas Suspended Corporation
OFFICES OF FRANK BARILLA AND ASSOCIATES, P.C. was formed on 2005-02-18 in California.FORMATIONUniversal IDCA-C2721554NameLAW OFFICES OF FRANK BARILLA AND ASSOCIATES, P.C.Registration NumberC2721554StatusSuspendedAddress2107 N. BROADWAY STE101, SANTA ANA, CA 92706, United StatesFormation Date2005-02-18
This Law group has multiple Offices in range County and they are operating under s suspended corporation yet still transacting business and taking peoples money. Frank Barilla also has a Disbarred attorney working for him who is not allowed to work in a law firm or provide legal advice to anyone. Terrence James Shannon and Micheal Dennis Sacks both suspended for fraud and loan modification scams and tricking clients into civil litigation with the purpose of trying to have them short sale there homes so they could make BANK.
List of Firms they are running and hiding behind.
A. Fieldstone Law
B. Frank Barilla Law
C. Frank Barilla and Associates
D. National Consumer Advocacy Group
E. Americas Consumer Advocacy Group
F. Financial Relief Law Center
G. Kramer & Kaselo
H. Reality Law Group and Law Center
I. Mortgage Modification Law Center
This report was posted on Ripoff Report on 01/06/2013 02:02 PM and is a permanent record located here: http://www.ripoffreport.com/r/Frank-Barilla-Attorney-Westminster-Ca-14482-Beach-Blvd-Suit-X/Westminster-California-92689/Frank-Barilla-Attorney-Westminster-Ca-14482-Beach-Blvd-Suit-X-Doing-Business-under-A-Susp-992306. The posting time indicated is Arizona local time. Arizona does not observe daylight savings so the post time may be Mountain or Pacific depending on the time of year.
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text:
- Report: #179383
Report - Rebuttal - Arbitrate
Complaint Review: Fairbanks - DLJ Mortgage
Fairbanks - DLJ MortgageP O BOX 1900 HATBORO, Pennsylvania U.S.A.
Fairbanks - DLJ Mortgage Stole my house! ripoff HATBORO Pennsylvania
*Consumer Comment: impossible to believe
*Author of original report: i did pay my mortage
*Consumer Suggestion: Well
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Longview, Texas
This report was posted on Ripoff Report on 03/05/2006 06:42 AM and is a permanent record located here: http://www.ripoffreport.com/r/Fairbanks-DLJ-Mortgage/HATBORO-Pennsylvania-19040/Fairbanks-DLJ-Mortgage-Stole-my-house-ripoff-HATBORO-Pennsylvania-179383. The posting time indicated is Arizona local time. Arizona does not observe daylight savings so the post time may be Mountain or Pacific depending on the time of year.
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#1 Consumer Comment
impossible to believe
SUBMITTED: Friday, June 27, 2008POSTED: Friday, June 27, 2008
you got a mortgage, which was a promise to pay, and the house was the collateral.
you didnt pay. they took the house.
and it's even harder to believe that they 'wouldn't show up to court,' esp. since to engage in foreclosure and eviction, they would have to go in front of a judge, in a court room... and it going to 'federal court,' as foreclosure is not a federally mandated/run program, it has no place IN federal court... which just leads me to believe that you didn't pay your mortgage and they took the house and you're just pissed.
here's the thing... it costs a lot of money for a bank to kick you out of your house... there are lots of court hearings, dealing with the sherif's dept, court fees, lawyer fees and so forth, so if you really did only owe some two hundred and whatever dollars, they wouldn't have gone through that whole expensive process... lenders hate to foreclose, it means they get a house they're going to have to sell at less than what is owed by the owner.
Are you an owner, employee or ex-employee with either negative or positive information about the company or individual, or can you provide "insider information" on this company?
#2 Author of original report
i did pay my mortage
AUTHOR: Caren - (U.S.A.)
SUBMITTED: Wednesday, July 19, 2006POSTED: Wednesday, July 19, 2006
So no one showed up for the hearing and when i finally got to federal court the judge even said that there was wrongdoing on the part of the attorney and the bank, so what may seem simple is not a simple matter at all! and i say this to just say that unless you know the details of a matter, its not is a matter of not paying the mortage!
Are you an owner, employee or ex-employee with either negative or positive information about the company or individual, or can you provide "insider information" on this company?
#3 Consumer Suggestion
AUTHOR: Mindy - (U.S.A.)
SUBMITTED: Friday, June 30, 2006POSTED: Friday, June 30, 2006
You didnt pay your mortgage.
The bank took your house.
I dont see the problem here.
Can someone help?
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text:
The Newsonomics of AOL/Patch Buying Outside.In 0 comments
First posted at Nieman Journalism Lab on March 9, 2011
There are two ways to be local, we've learned.
You can create local news, as newspapers, TV, and some radio stations — and more recently, tens of thousands of bloggers — have done. Or you can aggregate local, sorting through what those newspapers, TV and radio stations, and bloggers have created, picking up what you want, lifting a headline and quick summary and providing a link.
Over the years, the aggregators have often laughed — not publicly, of course — at those silly people who sink millions into creating local news, or content of any kind, while creators have joked — sometimes publicly — that some day those aggregators will have to turn out the lights, when all the content creators have gone bankrupt and out of business. Creation is hugely expensive, when all you have to do is build a better algorithm, scoop up what's already there, organize it better than someone else, and sell advertising against it. That's why the first decade of this century has been largely the decade of the aggregators, with the Googles, Yahoos, MSNs and AOLs, among the leaders in aggregation — and revenue.
So as much as AOL CEO Tim Armstrong talks about sparking a content revolution and creating lots of original content, in the background, he also needs to up his aggregation game, using more and more of other people's content. (Addition: That need became even clearer today, as Armstrong announced layoffs of 900 people today.)
That's how I read the recent announcement that AOL's Patch is buying Outside.in, a company that uses technology to roundup local content, dividing it into the categories of local news and local blogs — and which has partnered with newspaper companies in its four-year history. (Sadly, the memorable url construction, owing to an Indian .in domain, will probably fade into history.) It's a small play, but one that may have bigger impact on the emergence of hyperlocal news — and local advertising/marketing dollars — in the years ahead. Let's look at the newsonomics of the Outside.in deal, and what it tells us about the future of Patch itself and AOL's play to get bigger audiences faster.
The deal — for a purchase price of less than $10 million — is small when compared to the investment ($14.4 million) put into Outside.in by some high-profile investors (Union Square Ventures, Marc Andreessen, John Borthwick, Esther Dyson, and CNN) and when compared to AOL's $315 Huffington Post buy. It's tiny, also, when compared to AOL's spending of $606 million for 14 acquisitions since the beginning of 2010 — a number, of course, that itself pales against Google's 48 purchases for $1.8 billion over roughly the same period.
Yet it parallels the HuffPo buy in a major way: It's an attempt by AOL to get bigger faster. Look at AOL's financials and it's clear Armstrong is in a race against time. As one savvy newspaper veteran pointed out to me last week, AOL looks, ironically, a lot like a newspaper company. It has a legacy circulation product, in slow, but unmistakeable decline — its AOL-brand Internet access service — and a digital ad business (in turnaround mode) that isn't growing fast enough to turn the company sustainably profitable in the future. So The Huffington Post not only pasted the face of Arianna atop the site, in hopes her followers will follow, but acts as the wished-for rocket fuel for overall company traffic growth over the next couple of years, especially as the election season, with its political interest, dawns once again.
Patch is part of that strategy for audience growth, drawing into AOL customers through the local pipeline.
The Outside.in deal aims to do a simple thing to support that growth: create more page views around local content, at a lower cost to AOL. Or putting it even more simply: bulking up Patch, on the cheap.
And isn't that what critics of fast-growing Patch — more than 800 served up across the country, the fastest-growing news startup and hirer of journalists in the last several years — have said since Armstrong and Patch President Warren Webster announced its hypergrowth plan last summer. For all of you who have said, "I don't get the business model, they're paying too much for content," Armstrong and Webster apparently agree with you.
Patch still needs to make its one editor/reporter per Patch pencil out, but it can do something about the costs of lassoing other content. Peruse the Patches around the country — mainly on the coasts, but with a growing representation in the Upper Midwest — and you see lots of vitality and lots of variable quality. At the top sites, you'll find the site updated with posts and tweets every few hours, and that owes itself both to the hard-working Patch editors (10-plus hour days are still not uncommon) and their ability to pull in good stringers. The budget for those stringers actually varies by the month, as Patch balances budgets and getting its allocations right. Take a bigger Patch site — serving a city of 80,000, for instance — and it may get more than $2,500 a month in freelance budget, while smaller ones serving communities of 20,000 may only get $1,200.
What Outside.in offers Patch is a new tool to manage how much local content it offers through aggregation — rounding up news from other local sources, including local dailies and weeklies and blogs, and how much it decides to pay for directly. Add Outside.in to Patch pages and you may get the sense of a fuller news report, Patch+. Sure the plus requires readers to link off the site, but that's the nature of the aggregation game. You get more readers to come to because you've created one of the largest centers of local content. If you do it right, you can be ahead of the game — and trim costs.
Let's look at it on a pure cost basis. If Patch gets 1,000 sites up and going, which should happen this year, and it can trim what it spends on stringers by an average of $500 per site per month, that's $6000 a year in savings per site. For the Patch network in general, that's $6 million a year. With Outside.in costing no more than one and a half times that number, you've paid for the acquisition in less than two years. (Of course, there are also ongoing operating costs as Outside.in CEO and able web serial entrepreneur Mark Josephson and some other team members join Patch.)
The tweaking, of course, is both about the algorithm — tour Santa Cruz Outside.in today, and the top five news stories are from the local Patch!; where's the local daily, the Sentinel? — and in the content model. What's the mix of paid, fresh voices and local aggregation that pulls in, and retains, audience?
That question is, of course, what leading local newspaper sites have been trying to figure out as well. A number of newspaper partners of Outside.in itself have tried, without significant commercial success, to figure out the formula. Other sites like SeattlePI.com have used aggregation (SeattleTweets) and innovators from the Miami Herald to the Journal Register papers have signed up local bloggers, in distribution and ad-revenue-sharing programs. All of these are works-in-progress at getting the local original content creation/aggregation model right.
Patch could get it right, or righter, and become a more formidable challenger to local newspaper sites — especially as they go to paywalls of various kinds. (Although that also reopens the question of how findable and linkable their own local content is for the aggregating algorithms of Outside.in and others.) If it does get it righter, it could also become a more likely potential partner for media companies looking to cut their own local costs and reach audience. It's all in getting that cost of content unit/ad yield per unit of content right, and no one's yet minted the winning formula.
We can see the dilemma in one current market. Journal Register CEO John Paton (who talks about competing with Patch, here) has been working with Outside.in, to supply aggregated content for the planned fyi.Philadelphia site. He put that relationship on hold this week, and delayed the product launch, as he conjures the question: Is the new Patch/Outside.in a friend, a foe, or some in-between still to be figured out?Back To Ken Doctor's Instablog HomePage »
Instablogs are blogs which are instantly set up and networked within the Seeking Alpha community. Instablog posts are not selected, edited or screened by Seeking Alpha editors, in contrast to contributors' articles.Full index of posts »
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text:
- Report: #1000696
Report - Rebuttal - Arbitrate
Complaint Review: bhm financial group
bhm financial group305-5655 PARC AVE.MONTREAL, QUEBEC MONTREAL, Quebec United States of America
bhm financial group ESTHER OBIE RIP OFF, RIP OFF, RIP OFF MONTREAL, Quebec
*Author of original report: bhm financial
*UPDATE Employee: Miscalculated information
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i paid off the loan august 27,2012. in october 2012, bhm financial took out two more payments of 254.59 each.
i sent them copies of all the payments i made from my bank statements, total of 26 payments, they say they got the payments, but do not know where they were deposited to.
this is not my problem, somebody at bhm ,screwed up and the money went to someones pocket.
they owe me 509.18 plus interest at 57% which is what they charged me.
this is now january,2013. they refuse to refund this money.
i sent a report to the better business bureau, but no reaction.
This report was posted on Ripoff Report on 01/21/2013 03:00 PM and is a permanent record located here: http://www.ripoffreport.com/r/bhm-financial-group/MONTREAL-Quebec-h2v4h2/bhm-financial-group-ESTHER-OBIE-RIP-OFF-RIP-OFF-RIP-OFF-MONTREAL-Quebec-1000696. The posting time indicated is Arizona local time. Arizona does not observe daylight savings so the post time may be Mountain or Pacific depending on the time of year.
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bhm financial
AUTHOR: richard - ()
SUBMITTED: Thursday, June 20, 2013POSTED: Thursday, June 20, 2013
they finally paid back what they owed me.
but i had to go to a superior.
they did not compensate me for the money they had in their bank collecting interest,
if this wass done to one thousand customers they should be reported to someone.
Are you an owner, employee or ex-employee with either negative or positive information about the company or individual, or can you provide "insider information" on this company?
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Miscalculated information
AUTHOR: BHM Financial - ()
SUBMITTED: Thursday, June 20, 2013POSTED: Thursday, June 20, 2013
BHM Financial is a firm providing loans to consumers with bad credit. We therefore charge a higher interest rate than the banks, yet we do not even charge close to 80% interest. BHM Financial Group amortizes their loans over a period of 2-5 years. As our loans are amortized the first few payments pay less principal and as time goes on you start paying more principal.
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text:
3 CDs / 3 hours
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From the nuts and bolts of managing money to the deep psychological and even spiritual meaning it has in our lives, this personal finance audiobook shows everyone, even complete novices, how to take control of their money.
Suze Orman is a certified financial planner, a retirement specialist and registered investment advisor.
Orman begins with the insight that managing money is fare more than a matter of picking the right investments of getting out of credit card debt.
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text:
Issue No.04 - July/August (2009 vol.7)
pp: 22-28
Jeff Yan , Newcastle University, England
Ahmad Salah El Ahmad , Newcastle University, England
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MSP.2009.84
CAPTCHAs have been widely used across the Internet to defend against undesirable or malicious bot programs. In this article, the authors describe the security of a CAPTCHA reported in a recent peer-reviewed paper and deployed on the Internet. They show that although this scheme was effectively resistant to one of the best optical character recognition programs on the market, they could break it with a success rate of higher than 90 percent by using a simple but novel attack. In contrast to early work that relied on sophisticated computer vision or machine learning algorithms, they used simple pattern recognition algorithms that exploited fatal design errors. The main contribution of their work is that simply counting the pixels in a CAPTCHA's characters can be a very powerful attack.
CAPTCHA, security, pixel count, dictionary attacks
Jeff Yan, Ahmad Salah El Ahmad, "CAPTCHA Security: A Case Study", IEEE Security & Privacy, vol.7, no. 4, pp. 22-28, July/August 2009, doi:10.1109/MSP.2009.84


text:
Illinois Public Media News
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Contact WILL News at firstname.lastname@example.com
August 02, 2013
August 02, 2013
A Mother And Son Live, And Cope, With Mental Illness
(Luke Runyon/Harvest Public Media)
August 02, 2013
Young Dreams, Huge Obstacles
(Mjpresson/Wikimedia Commons)
August 01, 2013
Gov. Pat Quinn Signs Bill Legalizing Medical Marijuana
Page 487 of 1051 pages ‹ First < 485 486 487 488 489 > Last ›
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In Maine, Land From Burt's Bees Co-Founder Is Declared A National Monument
This Planet Just Outside Our Solar System Is 'Potentially Habitable'
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Filipino Fisherman Reveals 75-Pound Pearl He Kept Hidden For A Decade
Earthquake Rattles Myanmar And Neighboring Countries
Turkey Launches Airstrikes, Artillery Fire In Cross-Border Incursion Into Syria
Magnitude 6.2 Earthquake In Central Italy Kills Scores Of People
Among La. Flood Victims, 'Depression Levels Are Really High'
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text:
Play this for you progtard friends until their heads explode.
I defy you to watch it all the way through without your eyes becoming strangely damp.
And one more thing: When one of your progtard friends watches this and then sneers, "You know, patriotism is the last refuge of scoundrels," you just smile politely, consider those endless rows of white crosses in the real last refuges of American patriotism, and say sweetly, "Fuck you, you America-hating commie scumbag."
Here's another version:
(via The Ace Place – thanks, made my day!)


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I'm currently running WP 2.0.4 and my WP is installed in my /blog directory. On my homepage I would like the first post of WordPress to appear, when I say the first post I mean the most recent one.
The homepage isn't a blog, it's a website but I still want the most recent post to appear along with the the five most recent post titles (Linked to blog post).
Is there any guide that teaches you to do this?


text:
CHARLOTTE — Harris Teeter is encouraging higher basket rings with a promotion that awards free gift cards for those who spend $75 each week during a fourth-month promotion period. Those who reach $75 per week (after all discounts and coupons) for 16 weeks of the 18-week "Holiday Gift Card Giveaway" promotion, which runs through Dec. 15, will get to chose two $25 gift cards from Home Depot, Best Buy, Barnes & Noble, Starbucks, i-Tunes, Kohl's, Regal Cinemas, Bass Pro Shops, Macy's and ...
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text:
|High Fantasy and the Lord of the Rings Racial archetypes in modern fantasy, particularly Tolkien's epic story.
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Forum Member
Join Date: Aug 2012
Location: Twisting Nether
Posts: 7
Re: Is game of thrones racist
I'm not too sure why people think that Game of Thrones promotes a liberal anti-racist view in any way. The first thing I thought of while reading the books was that it had a WN point of view and was actually in favor of it.
The Lannisters are considered conniving and evil in some ways, but they are also positive in others (like all humans they have flaws) Tyrion is an intelligent and positive character. Cersei, though evil in many ways, does everything for her family. Tywin believes that family is above all. Jamie is a very complex character, neither truly good or evil. Joffrey is an example of what happens when you raise a child to think that they are privileged and above everyone else. No one ever disciplines him (except Tyrion) and he doesn't work hard for anything he has.
The Targaryens are also a complex family. Viserys is a poor excuse for a white man. He demands everything handed to him and does nothing to prove himself. He just wants hand outs and based purely on his families bloodline. Daenaerys (sic?) on the other hand is sold to the Dothraki but becomes a strong white character later on. Someone earlier said that she develops Stockholm Syndrome and they are dead on accurate.
The Starks are also depicted as traditional Nords who practice their ancient civilization's heritage and old religion. They won't bow down to anyone trying to take that away from them.
The Baratheons are also strong white characters. Yes, Renly is gay, but all people have flaws.
Now, let's take a look at the mixed and black/mongoloid characters. We have three in the show and two in the book (admittedly I am only on the third book) Xaro, who is a pompus man from the Summer Isles (I've always seen that place as a more cultured north Africa) he is conniving and evil in the show (I've heard he is good in the book, but also white) and ultimately killed. The pirate, who is a savage rapist and thief. The Dothraki (who seem to be based on the Mongols/Turks/Muslim nations) are extremely evil and savage. They murder and rape as they push into new territories. They are primitive and un-cultured. Are these truly "Jewish" example of how we should love and accept racial mixing? Only someone clinically insane would accept them as good characters, and they are the only depictions of other races.
I think once some people see another race in the show they immediately turn a blind eye and don't bother to see how they are depicted.
Forum Member
Join Date: Dec 2003
Location: Alaska
Posts: 214
Re: Is game of thrones racist
I am a big fan of GOT. I've watched both seasons and am reading the books, which are pretty dense with characters so that frankly I can't keep up with everything so I'll probably have to start the series all over again when I've got to the limit of Mister Martin's publications so far. I like the imagination of the HBO team, they've clearly put some time and money into making up the great intros to the shows, and the music is well done and complementary to the action. The main character casting has been flawless.
I think that analyzing the show or books in racial terms is kind of limiting. What is brought to the front again and again and again are kinship relations. The characters think of themselves and their neighbors in medieval terms which involve family and treaty connections, the treaty connections being almost invariably sealed by marriage and the interelated offspring of those marriages.
I do not agree that the series is down on 'aryans' quite the reverse. In fact, there are more than two families with strong 'blond' characteristics, the Lannisters are yellow haired and the Targaryans are silver haired. The Baratheons are not blong but are certainly 'white'. Their being strong brunettes is a plot point, however.
Some of the minor characters are evil, but the main characters are complex and particularly if you read the books you will understand that even the most brutal of them have reasons for their actions.
So, I don't see it as racist, but one thing is also isn't is P C (Politically Correct)!
Getting into more details is a danger because I don't want to give away plot developments, but one of the most impressive aspects of this series is that there is no major character who is invulnerable to the workings of fate (anyone can get knocked off).
I think George R. R. Martin is one of the greatest living writers today and I hope like hell he will be able to bring this off as a series. It's one of the reasons I'm going to continue to pay for HBO.
If you want to look for historical parallels, I think early middle ages have some parallels, but note that the world of GOT is non-Christian, in fact he's got no less than three detailed religions on Westeros ( the animists with the godswoods, the worshippers of the Seven, and the followers of the Lord of Light), and quite a few other religions of his own devising. Meanwhile, if you want to get into the complicated politics of family in-fighting, I keep remembering how Alexander the Great's family background included plenty of sibling killing, and of course that has continued on through Elizabeth I.
Forum Member
Join Date: Aug 2001
Location: New Zealand
Posts: 10,186
Re: Is game of thrones racist
There are the followers of the Old Gods whose sacred places are the Weirwoods, so named because they feature (or used to) weir trees. They're the white trees with the red leaves. I forget which books gives more detail about them, but those caved faces are more than decorative and there are other beings associated with them too. As you follow the story of Bran you learn more about them.
There is the strange religion that Arya gets caught up in thanks to the Bravosi assassin who gave her the iron coin and killed those people at Harrenhal for her. It is some kind of religious death cult whose members are face changing assassins. I don't recall how they get their assignments though, I think they make them up themselves.
The followers of the fire god who claims he can bring back the dead. We've already seen the smoke creature that Melisandre can create so it's a religion with real power.
The followers of the drowned god, pretty much restricted to the Iron Isles. Again there is a coming back from the dead theme like the fire god religion.
The Seven seems to be the Christian analogue in this world. It is a new arrival, opposes the other religions on grounds that they're backward and rejects the concept of magic in the world. They team up with the Maisters to promote science over magic.
If people haven't picked up on this yet, the priests of the Seven are called Septons (male) or Septas (female) meaning 'of the seven'. There's probably a significance with there being seven kingdoms too but nothing's been said about that to date.
I thought Septa was the name of the old woman who teaches the Stark children in the First Season. I then read the books and found out it was her title.
Forum Member
Join Date: Sep 2008
Posts: 775
Re: Is game of thrones racist
The seven isn't a new arrival. It's been in Westeros for thousands of years since the Andals brought it with them. It's confined to Westeros though. The Red god is the new comer, and is distrusted in Westeros but tolerated it seems.
Forum Member
Join Date: Aug 2001
Location: New Zealand
Posts: 10,186
Re: Is game of thrones racist
Forum Member
Join Date: Sep 2008
Posts: 775
Re: Is game of thrones racist
Yes I believe it was said the drowned god was a religion of the first men of the islands. I think it was said that while the north resisted the Andal invasion and the rest of Westeros was displaced by it, the iron islands mingled the two cultures, the invading andals adopting the drowned god but passing on some of the culture(though I don't see where, I don't remember any Ironmen knights, but of course knights in Westeros are tied to the seven)
The red god as far as I've gotten in the books hasn't been explained much. Melisandre and Thoros both have powers to do with fire it seems but nothing on the background that I can remember other than the story of Ahor Azai.
Forum Member
Join Date: Aug 2001
Location: New Zealand
Posts: 10,186
Re: Is game of thrones racist
I assume the red god is set to be the counter to the power behind the white walkers but who knows when the next book will appear. I got to the read the books at the same time, it must be more difficult for older fans to have kept up over the years with the sporadic output. I never finished reading the Dark Tower series by Stephen King for that reason, it stretched over a 20 plus year period.
Account Inactive
Join Date: Oct 2011
Posts: 420
Re: Is game of thrones racist
The only thing which annoyed me in the show was the dontraki, they are mixed race tribe.
I don't thing the lannisters are ''evil blonds'', except for joffrey who is clearly disturbed, they are very smart, you have to remember that it is a game ''in the game of thrones you win or you die'', the stark guy was very foolish.
Forum Member
Join Date: Sep 2008
Posts: 775
Re: Is game of thrones racist
The problem with the Lannisters is Tywin. Tytos, Tywin's father, was a gentle honorable, but weak lord. Tywin was brutal deceptive and power hungry. Ned's problem was that he didn't know Robert anymore, how much of a lazy coward he'd become. Also Jon Arryn didn't seem to be that great a hand either despite the talk for how wise he was.
What's annoying me is it seems they picked a Jew girl for Meera Reed. Well not sure if she's jewish but she sure looks it, nothing at all like Meera should look like.
Join Date: Apr 2006
Location: Bogalusa, LA
Posts: 128
Re: Is game of thrones racist
I do not like who was chosen for Meera. I just started reading book 4 and really like her character in book 3. The actress played Anne Frank
Ellie Kendrick - IMDb
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text:
About us
Welcome to the Houghton Harriers website, we hope you find it informative. We meet on Mondays and Wednesdays between 7:00 pm and 8:00 pm at Houghton Kepier Sports College and Silksworth Sports Complex (Monday evenings during Track and Field season April - August).
The club encourages the inclusion of all age groups from age 8 onwards no matter what ability to come and join us. Anyone wishing to join should view the membership details on the 'About us' page and contact us using the link on the Contact Us page.
If you have any suggestions or content for the site please use the 'Contact Us' page and send in your content.
Contact Us
Wednesday 4 March saw the presentation of Houghton Harriers Clubmark Accreditation by England Athletics CCSO Nick Ridgeon (centre) to Vice Chair Stephen Pearson and Club Secretary Linda Welch
Congratulations to Alex Brown joining the exclusive and elite sub 23 minute club for the Senior Handicap. Outstanding runs from Jamie Reed and Henry Johnson and a special mention for the new PB's from David Gribbens and Gillian Tomlinson who lead the race from start to finish.
Seniors Outing at Derwentwater 10
On an unseasonably warm November day a number of the seniors took part in the Derwentwater '10' at Keswick, with everybody recording a respectable time and finish. The hard work was rewarded by Sunday lunch in Threlkeld.
For any fully paid up Senior Members who may have applied in the online ballot entry but been unsuccessful in obtaining a number for next years London Marathon, the club has an unallocated place available. Any interested party should contact Mick Dickinson for further information on how to apply.
The successful applicant will still have to pay the London Fee and has up until January 7 2016 to submit their entry
24 April 2016
Notice is hereby given that the 2015 annual general meeting of Houghton Harriers and Athletics Club will be held at Kepier School on Thursday 28 January 2016 at 1900 hours to receive the Secretary's and Treasurers reports, election of officers and the fixing of subscriptions for 2015.
Items for the Agenda must be sent to the Secretary, in writing, 14 days prior to the meeting.
15 December 2015
Breaking News
Following a course inspection, the rescheduled Start Fitness NEHL fixture (moved from the Town Moor to Wrekenton) Saturday 13 February 2016 is now CANCELLED and dropped from the program.
Next meeting: Alnwick 05 March 2016


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The west Londoners languish bottom of the Barclays Premier League and seven points adrift of safety with just 12 matches remaining.
With a break in fixtures due to their FA Cup exit, QPR flew off to Dubai on Tuesday - a break that Hill believes can help the ailing side.
"It goes without saying that the lads are all looking forward to spending a few days together in a decent climate as the countdown to the season's finale begins to gather pace," he told the club's official website.
"I'm told the gaffer only decided on this trip at the last minute, owing mainly to the recent poor weather in London, coupled with the fact some of the pitches at Harlington are heavily waterlogged, but we're pleased to be here and I'm a firm believer that these kind of trips can really help, both in terms of training and team bonding.
"The gaffer has made a few key additions to the squad over the last few weeks and this break will hopefully allow all of the new guys to settle in and familiarise themselves with their team-mates."
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