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Lifestyle Foods Launches Grab-And-Go Breakfast Kit
According to the USDA, eating breakfast is key to keeping the body's metabolism and blood sugar stable throughout the day. An increase in metabolism is not the only health benefit. Studies show that eating a balanced morning meal increases both energy level and mood. Brain chemicals like serotonin send "feel good" messages that ultimately make you happier throughout the day.
York, Pa.-based Lifestyle Foods launches the Breakfast Kit, which combines a high-quality assortment of delicious and filling options for the office, school day or travel. High in both vitamin C and calcium, the Breakfast Kit makes an excellent choice for a low-calorie meal on the run. It is an energizing combination of a low-fat yogurt, graham crackers, fresh natural orange juice, all-natural granola bar, and raisins. Each component is designed to suit taste preferences: Mix the raisins in the yogurt. Dip your graham cracker. Prefer to eat the creamy yogurt by itself? Leave your utensils at home—a spoon is included. Each ingredient is packaged separately, providing the option to save the granola bar or raisins to eat as a snack later in the day.
Suggested retail price ranges between $3.49 and $3.99.


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Paying girls to stay in school
The problem of the girl-child in India is an economic one, former corporate chief Virendra Singh realised. His Pardada Pardadi school in Anoopshahr, UP, keeps girls in school by offering them three meals a day, ten rupees for every day they attend school, a bicycle after two years and a toilet at home after three years
'All out-of-school children must be considered child labour': Shamshad Khan
Winner of Outlook magazine's Best Social Worker of the Year award, Shamshad Khan, director of the Centre for Rural Education and Development Action, is on a mission: to rescue and rehabilitate young children working in the Mirzapur-Bhadohi carpet belt in Uttar Pradesh
Rehmat Fazalbhoy: A wider vision
Jamnalal Bajaj awardwinner Rehmat Fazalbhoy, visually impaired herself, was the first trained teacher for the blind in India and the first to promote the idea of integrated education for the disabled.
Marie Christine de Rochemonteix:A school with heart
Marie Christine de Rochemonteix, a French national living in Hyderabad, is determined to play an active part in India's literacy movement. Her schools, which take in disabled children as well, offer students a healthy mix of practical, innovative, all-round education

subset: commoncrawl


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Yohey Hashimoto, a scientist at Mie University in Japan, has demonstrated the use of poultry waste amendment in combination with plant growth to immobilize soil lead (Pb) and restore degraded vegetation in shooting range sites.
He measured Pb speciation of the soil using X-ray absorption spectroscopy at SPring-8, the world largest synchrotron radiation facility in Japan, and soil enzyme activity along with the changes in soil Pb immobilization. Results from the study were published in the July-August 2009 issue of the Journal of Environmental Quality. The research was also presented in Houston, Texas at the Annual Meetings of the Soil Science Society of America last year.
Lead speciation and enzyme activity were measured in shooting range soils treated with a grass plant and/or poultry waste in a large column setting. The research is targeted at the changes in Pb speciation along with enzyme activity and downward solute transport. As well as an understanding of metal solubility and transport, enzyme activity can become a more important factor when the goal of soil remediation program includes ecological restoration. The use of amendment with less adverse impacts on soil biological properties could be a prerequisite for a comprehensive and long-term restoration program of shooting range areas.
The study revealed that the amendment reduced the proportion of cerussite (PbCO3) and Pb-organic complexes and transformed them into a more geochemically stable species of chloropyromorphite [Pb5(PO4)3Cl] with 30 to 35 percent of the total Pb species. Applications of plant and amendment decreased downward Pb transport and increased activities of dehydrogenase and phosphatase in the surface soil.
The full article is available for a limited time; view the abstract at Journal of Environmental Quality, is a peer-reviewed, international journal of environmental quality in natural and agricultural ecosystems published six times a year by the American Society of Agronomy, Crop Science Society of America, and the Soil Science Society of America.


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Social & Emotional Activity Finder
PBS KIDS' beloved characters model behavior and provide strategies that help kids manage their emotions, build friendships and develop good character. Use this activity finder to further foster your child's growth.
Results 1 – 6 of 6
Martha Speaks Story Maker
In this app, your child can write and save eight adventure stories featuring Martha and her friends. Then, kids can play with the characters in the storybook while Martha reads.
Martha Speaks Word Spinner
Help your child build storytelling and oral vocabulary skills while playing six interactive mini-games with the whole family.
PBS Parents Play & Learn
Designed specifically with parents in mind, this app provides more than a dozen math and literacy games that parents can play with their kids. Each game builds on the natural curiosity of children and is themed around a familiar location like the garden or grocery store.
Super Why! ABC Adventures
Your child can go on an around the world, ABC adventure with the characters from Super Why! With each game hosted by a different Super Reader, your child will be introduced to uppercase and lowercase letters and their names, the order of the alphabet, common letter sounds and writing letters in fun and exciting ways!
Super Why! Power to Read
Super Why, Wonder Red, Princess Presto, and Alpha Pig can help your child practice reading, writing, spelling, and rhyming!


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Aztek Escobar (RocLaFamilia) - Live That Life [Artist Submitted]
J reports "Aztek Escobar RocLaFamilia Anticipated "Live That Life" Exclusive WorldStarHipHop Street Video Off Of The New Mixtape "I Swear To God" Hosted By ShadyVille Djs,Wolfpack,MojizaManagement "Download Now Free At Myspace.com/AztekEscobar
Please click the "Report" button below if the video on this page is not working properly.
Comments will only be displayed by verified emails. No Spamming or Racism.


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|An index of packages.
|Package index data type
|Creating an index
Build an index out of a bunch of Packages.
If there are duplicates, later ones mask earlier ones.
Merge two indexes.
Packages from the second mask packages of the same exact name (case-sensitively) from the first.
Inserts a single package into the index.
This is equivalent to (but slightly quicker than) using mappend or merge with a singleton index.
|Removes all packages with this (case-sensitive) name from the index.
|Removes a single package from the index.
|Removes all packages satisfying this dependency from the index.
|Precise lookups
|Does a case-sensitive search by package name.
Does a lookup by package id (name & version).
Since multiple package DBs mask each other case-sensitively by package name, then we get back at most one package.
Does a case-sensitive search by package name and a range of versions.
We get back any number of versions of the specified package name, all satisfying the version range constraint.
|Case-insensitive searches
Does a case-insensitive search by package name.
If there is only one package that compares case-insentiviely to this name then the search is unambiguous and we get back all versions of that package. If several match case-insentiviely but one matches exactly then it is also unambiguous.
If however several match case-insentiviely and none match exactly then we have an ambiguous result, and we get back all the versions of all the packages. The list of ambiguous results is split by exact package name. So it is a non-empty list of non-empty lists.
Does a case-insensitive substring search by package name.
That is, all packages that contain the given string in their name.
|Bulk queries
|Get all the packages from the index.
Get all the packages from the index.
They are grouped by package name, case-sensitively.
|Special queries
All packages that have dependencies that are not in the index.
Returns such packages along with the dependencies that they're missing.
Tries to take the transative closure of the package dependencies.
If the transative closure is complete then it returns that subset of the index. Otherwise it returns the broken packages as in brokenPackages.
Takes the transative closure of the packages reverse dependencies.
Given a package index where we assume we want to use all the packages (use dependencyClosure if you need to get such a index subset) find out if the dependencies within it use consistent versions of each package. Return all cases where multiple packages depend on different versions of some other package.
Each element in the result is a package name along with the packages that depend on it and the versions they require. These are guaranteed to be distinct.
Find if there are any cycles in the dependency graph. If there are no cycles the result is [].
This actually computes the strongly connected components. So it gives us a list of groups of packages where within each group they all depend on each other, directly or indirectly.
Builds a graph of the package dependencies.
Dependencies on other packages that are in the index are discarded. You can check if there are any such dependencies with brokenPackages.
|Produced by Haddock version 2.3.0


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Shares of major health insurers like Humana (NYSE:HUM) and UnitedHealth (NYSE:UNH) slumped on Tuesday in response to a new U.S. proposal to set 2014 Medicare Advantage rates at lower levels than the industry had been bracing for.
Continue Reading Below
While the little-noticed announcement late Friday from the Center for Medicare and Medicaid Service is only a proposal, it clearly caught shareholders off guard.
In a research note to clients, Credit Suisse (NYSE:CS) acknowledged the CMS decision was "worse than expected" and warned it expects "stocks to be weak on the headline rate."
The health-care industry will have a chance to persuade CMS to change its proposal during an open comment period that lasts until March 1. A final ruling is scheduled for April 1 and carriers can then use those rates to set bids, which are due on June 3.
Based on all of the moving parts in the CMS proposal, Credit Suisse said it expects an average 5% decline in rates for Medicare Advantage plans for 2014. The note pointed out that "higher rates allow for more benefits to seniors and therefore attract better customer growth."
Credit Suisse said Humana has the greatest exposure to Medicare Advantage, making up 59% of its earnings, though it noted rate pressure can potentially be offset by risk payments and premiums.
After tumbling more than 10% earlier, shares of Humana were recently down 6.40% to $73.00.
Humana warned in a Securities and Exchange Commission filing Tuesday morning that it believes the preliminary base rates included in the CMS notice would "result in a mid-single-digit decline in its benchmark rates," excluding the impact of the industry premium tax, county rebasing and risk factor recalibration.
Humana said earlier this month its execs had expressed confidence the company would grow Medicare membership and earnings in 2014, based largely on expectations the base Medicare Advantage payment rate would be flat to slightly down.
Human said it is "committed to providing quality care and service to its members" through the MA program and it will be "drawing upon its program expertise to comment on the impact of these" preliminary rates.
Credit Suisse estimated the exposure for other health-care stocks as follows: UnitedHealth 28%, Health Net (NYSE:HNT) 24%, Cigna (NYSE:CI) 15% and Aetna (NYSE:AET) and Coventry Health Care (NYSE:CVH) at 11% each.
Shares of all of those stocks retreated Tuesday morning, highlighted by a 2% slide for UnitedHealth.
The industry's national trade association, America's Health Insurance Plans, warned the proposals will hurt seniors.
"The combined effect of the ACA cuts and new proposed payment changes will likely result in seniors facing higher out-of-pocket costs, reduced benefits, and fewer health care choices," AHIP CEO Karen Ignagni said in a statement.


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As one savvy observer pointed out, you actually have to be in the frame in order to be posterized, but Dwight Howard is so disinterested in being a part of the play that Gerald Henderson has a relatively easy time throwing down one of the dunks of the year, one that has clear shades of Griffin-on-Perkins. (Dunk truthers: Kindly shut up.) Sure, the Lakers held on for the win (BARELY), but for the rest of the year Dwight Howard will think about this dunk and get a thousand-yard stare.
The best part? The Laker on the end of the bench who couldn't help but jump in excitement, only to be pulled back to his seat.


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FOX Business: Capitalism Lives Here
U.S. stock-index futures got a boost on data showing the U.S. economy added substantially more jobs than expected last month and the unemployment rate dropped.
Continue Reading Below
Today's Markets
As of 8:35 a.m. ET, Dow Jones Industrial Average futures climbed 56 points to 13120, S&P 500 futures jumped 6 points to 1419 and Nasdaq 100 futures gained 12.3 points to 2666.
The Labor Department said nonfarm payrolls rose by 146,000 in November from October, significantly more than the 93,000 expected. The unemployment rate fell to 7.7% from 7.9% the month prior to its lowest level since December 2008. Economists were expecting the unemployment rate to remain at 7.9%. The Labor Department reported Hurricane Sandy did not "substantively" impact the numbers, according to a report by Dow Jones Newswires.
The Bundesbank said it expects Germany's economy to grow at a pace of just 0.4% next year, down sharply from a June forecast of 1.6%. The country is Europe's economic powerhouse, but has been showing increasing vulnerability to the eurozone debt crisis. The news comes only a day after the European Central Bank cut its economic forecast for the entire currency bloc.
There are two other reports due on the day as well. One from Reuters and the University of Michigan on tap for 9:55 a.m. ET is expected to show consumer sentiment having edged slightly lower during the beginning of December. The key holiday shopping season kicks off in November, giving the report increased importance.
Later, the Federal Reserve releases its reading on consumer credit conditions.
Commodities markets were fairly stable. The benchmark crude contract dipped 40 cents, or 0.49%, to $85.85 a barrel. Wholesale New York Harbor gasoline rose 0.23% to $2.603 a gallon. In metals, gold slipped $4.60, or 0.28%, to $1,697 a troy ounce.
On the corporate front, Netflix (NASDAQ:NFLX) and its chief executive Reed Hastings received "Wells Notices" from the Securities and Exchange Commission on fair disclosure questions, a filing released late Thursday revealed.
Foreign Markets
The Euro Stoxx 50 dipped 0.3% to 2596, the English FTSE 100 slipped 0.14% to 5893 and the German DAX slumped 0.23% to 7517.
In Asia, the Japanese Nikkei 225 fell 0.19% to 9527 and the Chinese Hang Seng edged lower by 0.26% to 22191.


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Mission Statement
The Eaton County Day Treatment Program creates a culture of caring by building on strengths, believing in people can change, and creating an encouraging a positive environment for academic and personal growth. This is achieved in part by modeling respect, cooperation, dependability, and honesty. By participating in the Day Treatment Program, Students will be supported in their efforts toward positive character development by:
Enhancing decision-making and problem-solving skills
Increasing positive participation in the community
Developing coping and emotion-management skills
Buliding healthy self-esteem
Strengthening family relations and improving family cohesion
Developing and maintaining positive relationships
Day Treatment Program components are:
1. In-House Program
Individual Therapy
Group Therapy
Academics and Life Skills
2. Family Program
Parent/ Family Orientation
Family Therapy
Parent Education Groups as needed
3. Aftercare Program
Re-Integrate Student into the Community/ School setting
Therapy as needed


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An international research team organized by the University of Colorado achieved the first multiple, unmanned aircraft interception of a telltale rush of cold air preceding a thunderstorm -- known as a "gust front" -- as it rolled across the Pawnee National Grassland in northeast Colorado last week.
"We believe this was the first time multiple unmanned aircraft systems were flown simultaneously to make coordinated measurements of the outflow from an evolving thunderstorm," CU postdoctoral fellow Jack Elston said of the Aug. 14 effort, in a news release
A gust front is a boundary separating a cold thunderstorm downdraft from warm, humid surface air, which interests scientists because it has the capacity to generate damaging wind speeds as high as 100 mph.
As the gust front approached from the west at Pawnee National Grassland, three UAS teams spread out about a quarter of a mile from each other along Weld County Road 69 near Briggsdale and launched three small, unmanned aircraft, including a Datahawk and two Skywalkers, all with wingspans of less than 5 feet.
Elston is the principal investigator and organizer of the National Science Foundation-sponsored Multi-sUAS Evaluation of Techniques for Measurement of Atmospheric Properties field experiment, called MET-MAP. RECUV is a university, government and industry partnership headquartered in CU's aerospace engineering sciences department.
According to RECUV Director Eric Frew, a professor in aerospace engineering, MET-MAP was organized to coincide with the August deployment of a U.S. Air Force Office of Scientific Research project known as EA-DDDAS.
"The focus of EA-DDDAS is to develop a smart, small unmanned aircraft system that can plan its own flight path to maximize endurance by combining real-time weather-radar and atmospheric-model data with measurements made from the aircraft," Frew, a professor in aerospace engineering, said in a news release.
The gust interception also involved Colorado State University, Boulder's Center for Severe Weather Research, the University of Nebraska-Lincoln, Texas Tech University, the University of Tübingen in Germany.


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Find hotels in North Quincy using the list and search tools below. Find discounted hotel accommodations in or close to North Quincy, MA for your upcoming personal or group travel. We list the best North Quincy Massachusetts hotel/motel rooms. Review the North Quincy hotel list below to find the perfect lodging. We also have a map of the North Quincy hotels. Booking 5+ Rooms? Find North Quincy Group Hotel Discounts
The North Quincy center point is around the area of Quincy Medical Center and 3 miles southeast of Dorchester.
How should we direct your call?


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Opening the score of Augusta Read Thomas's Cello Concerto No. 3, which received its premiere Thursday night, one encounters something telling about this composer's approach before reading a single note. At the bottom of the list of percussion required for this ambitious 30-minute work, Thomas writes that extra care should be given to make sure "each of the [five] triangles has a slightly different 'pitch and color' from one another, so that each of them has a unique contribution to the overall sonic palette and so they blend elegantly with the crotales, glockenspiel, and finger cymbals."
This attention to minute detail is a hallmark of Thomas's music and reflects the delicacy of imagination with which she constructs her sound worlds. That this new work, a BSO commission, also contains a vivid theatricality of gesture, a certain lightness of being, makes it particularly successful.
Despite its subtitle "Legend of the Phoenix," the work has no explicit narrative but unfolds in a single 30-minute span that divides into coherent sections. The first is full of expansively songful cello writing, with the brass on occasion interjecting fractured, flash-mob fanfares, appearing from nowhere and disappearing nearly as fast. The solo writing eventually gathers speed and angularity and the rhythms grow more jazzy before the cello takes us into a hazier, dreamier landscape. There is a vibrant pizzicato section and some ruggedly expressive solo cadenzas in the final pages. The work comes full circle, ending as it began with a high blast from the cello.
On Thursday night cellist Lynn Harrell gave an assured and virtuosic performance, rendering the score's more declarative moments with the same unflagging confidence he brings to Romantic solo repertoire. From the podium, Christoph Eschenbach, who has performed much of Thomas's music, drew out an alert and vivid performance. The crowd's reception went well beyond the polite applause sometimes given to new scores.
Eschenbach chose to surround the premiere with popular symphonic staples, opening the night with an intermittently unsettled performance of Mozart's "Jupiter" Symphony and closing it with Saint-Saens's massive "Organ" Symphony. Despite some moments when the latter work seemed to bog down beneath Eschenbach's deeply felt sentiment, this performance had on its side the majestic Symphony Hall organ and the superb French organist Olivier Latry. Eschenbach and the orchestra did not stint on the music's climaxes and the ovation after the final chord was immediate and robust.Jeremy Eichler can be reached at email@example.com.


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Park View Deluxe Room
Exceptionally spacious and bright, Park View Deluxe Rooms are composed by a stylish master bedroom and living area with bow-window or small terrace, and are also ideal for a family of three.
Recently-refurbished, they are sumptuous and extremely elegant, with period furniture from the Hotel's historic collection.
Park View Deluxe Room
- Location: in the heart of the Palace
- Balcony or bow-window
- Max Occupancy: 2 adults + 1 child
- Bed: King or Twin
The amazing view of the park will sooth your sight while the silence all around you interrupted only by the singing birds will be the perfect soundtrack to you relax.
The delicate colours of these rooms and the shades of the precious and renowned Como silks decorating the romantic alcove will stay in your memory forever.
Ample and spacious with a wide living room area with sofa bed, this room will be the perfect accommodation if you love to enjoy lots of space.
Direct view on our secular park
Air conditioning
Minibar with small bottle of champagne
Safety deposit box
LCD flat screen satellite TV
DVD player with selection of movies
High speed Wi-Fi internet
Direct phone line
Slippers and dressing gown
Slippers and dressing gown
Hair dryer
Bath amenities by ESPA
On request:
Laundry service
24-hour room service


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Nothing is more astounding than something not meeting desires
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Provided for you are still secured under insurance, and time permitting, a machine customer can just transport their machine afresh to the creator for PC repair. From various perspectives, clearly, the creator is best the best choice for repairing your machine. Of course, there is routinely a considerable measure of time spent sitting tight for the return of a machine from a creator.
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text:
A GARY Higdon hat-trick fired holders Melksham Town through to a Wiltshire Senior Cup final clash with Bradford Town after brushing aside Purton at Calne Town's Bremhill View on Tuesday night, writes CARL FIELD.
The big number nine put Melksham ahead from the penalty spot two minutes before the interval and added two more after the break, with Shaun Benison also netting for Darren Perrin's side.
Purton - who had already won at Calne earlier in the competition - had the first clear opening of the night on eight minutes, but Steven May's point-blank header was kept out by a fine save from keeper Tom Drewitt.
But that was as close as Purton came to scoring, as Melksham soon started to assert their authority on proceedings.
They went close to opening the scoring on 12 minutes when Benison's cross from the left found the head of Dan Kovacs, but his effort was cleared off the line.
The game then turned on two controversial penalty shouts just before the break.
Melksham felt aggrieved when their appeals for a penalty for handball on 37 minutes were waved away but, five minutes later, they were awarded what looked a soft penalty after Jamie Richards was adjudged to have fouled Higdon.
Higdon converted from the spot to put Melksham 1-0 ahead at half time.
That lead was doubled five minutes after the re-start when Benison volleyed home a second from the edge of the box.
Higdon then made the game safe by adding his second - and Melksham's third - on 70 minutes, converting an easy chance after Devon Brown had parried Kovacs' initial shot.
And Higdon capped a terrific display four minutes from time with a fine individual effort, when he cut in from the left and glided home number four beyond Brown and into the far corner.


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- Congressman Al Lawson and CAFS students at the Farmer's Roundtable event.
- Harambee Festival - Learning about insects.
- Dr. Mbuya explaining the importance of water quality and the impacts of contamination.
- Goat meat cooking demonstration conducted by Cooperative Extension.
- CAFS Living Learning Students(LLC) students inspecting bee colonies.
- Home
- » Cooperative Extension Program
- » Agriculture and Natural Resources
- » Crops
- » Sustainable Agricultural Systems
Sustainable Agricultural Systems
The Florida A&M University (FAMU) Statewide Small Farm Program was developed to assist and equip underserved agricultural populations including small farmers, farm laborers and their families to attain sustainable lifestyles. This program uses a holistic, participatory, multidisciplinary, systematic approach to provide relevant educational opportunities, technical information, and hands-on training to underserved populations. Through the FAMU Statewide Small Farm Program many partnerships and relationships are established and maintained between local small farmers, university faculty, staff and students, as well as community collaborators for the development of relevant educational and training sessions.
Through educational and hands-on training, the FAMU Statewide Small Farm Program has a mission to better equip small growers by providing access to knowledge about sustainable agriculture production and management systems. A wide variety of activities are hosted in order to increase knowledge and awareness of modern technologies and techniques, and agricultural resources available for farmer profitability such as: organic, bio-intensive, biodynamic, production of crops and livestock (organic poultry and goat production); alternative crops and modern marketing strategies; identifying new and local grower's markets, and creating an active network of farmers helping farmers.
Urban Markets - Many educational institutions are interested in growing their own foods and knowing where their food comes from. The FAMU Statewide Small Farm Program takes an active role in creating unique opportunities to assist the local communities in developing gardens, and provides training and assistance to establish urban markets for consumers to enjoy natural, wholesome produce from local growers.
Schools -The Statewide Small Farm Program Integrated Curriculum Approach provides alternative learning opportunities, outdoor and indoor laboratory experiences and resources for teachers and students.
Rural Communities - The program works with communities to help find their own solutions-Sustainable community development and capacity building.
The Small Farm Programs offers educational and hands-on training sessions that are designed to impact agriculture productions/management and quality of life, including the following: health and preventative training; adult education; business planning strategies; managing your income; saving your farm.
Tell us what you need. We offer multidisciplinary programs tailored to strengthen the capacity of our farming community and quality of life.
Following are a few of education and training sessions that are provided:
Alternative eco-agriculture eco-strategies
- Organic systems training
- Transitional Management
- Organic Goat, Cattle and Poultry Production.
- Community Gardens
- Affordable Green House Seminars.
- Water quality and training
- Food safety and training
- Health education ,i.e. cancer, nutrition, diabetes, addiction,
- Abuse, stress management; and prevention and training
- Food quality, eating smart, elder care, etc.
- Adult education and literacy
- Youth programs/workshops
- Financial management
- Viticulture (grape production and management)
- Marketing strategies – Growers' Markets
- Agro forestry
- Landscape design/Horticulture
- Integrated Pest Management
- Sustainable design of agriculture structures communities.
- Alternative energy – Biofuels
- Sustainable living
Tell us what you need…Come work with us! If you are interested in partnering with FAMU Small Farm Programs or are interested in participating in upcoming Small Farm Programs Sustainable Development Sessions or need additional information about the program and the opportunities for training, please contact:Dr. Jennifer Taylor at 202 Perry Paige Building, FAMU, Office 850-412-5260; email: firstname.lastname@example.com.
Program Leader:
Dr. Jennifer Taylor
Florida A&M University (FAMU)
College of Engineering Sciences, Technology & Agriculture (CESTA)
215 Perry Paige, Bldg. South.
Tallahassee, FL 32307
Phone: 850-412-5260
Fax: 850-561-2151


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"What to do with all the empty space in the old gym" was the problem out
of which came our present student center. Dean Carlson and Harold Lidbom, busi-ness
manager, had ideas. Why not a student center? Mr. Lidbom had seen Whea-ton's
new Student Memorial Union and received a vision for something similar
at Bethel.
Early last spring Dr. Carlson and Mr. Lidbom stood beneath the steam pipes
and plumbing fixtures in the old gym realizing that they imperiled the vision they
had for a modern center to stimulate Bethel student fellowship. To consult the
experts was their decision. "The pipes would be no problem" was the verdict of
the Standard Construction Company.
At the conference last summer the Bethel School Board gave approval for
remodelling of the old gym leading to a new student center. Mr. Lidbom was
given the task of deciding what to put in the center and where
to get it. Construction began. Down went the over-head track and
up went the beams to support the cement floor which was to
make two rooms out of one.
A plan for a bookstore, grill, fountain, lounge, and booths,
was submitted by Palm Brothers of Minneapolis, dealers in Bas-tian-
Blessing restaurant equipment. A made-to-order grill and
modern fountain soon were on production order.
Thirty hamburgers—all at once—plus 15 ponds of french
fries is the maximum of the grill. A Hobart dish-washer insures
sanitation at 180 degrees by the dip-emersion method. All equip-ment
is stainless steel
Part of the 71 by 42 feet room was walled off to make a
modern bookstore. Now a reality, the bookstore features a greet-ing
card display, the British Penguin pocket book series, Baker
Mr. Lidbom
, /'
For we are His work-manship,
created in
Christ Jesus unto
good works, . . . .
Vol. XXX—No. 8 Bethel College and Seminary, St. Paul, Minnesota
. . which God bath
before ordained that
we should walk in
them. Eph. 2:10
Friday, January 16, 1953
1. Only members of the Sopho-more,
Junior and Senior classes
may attend. Fellows from the
Freshman class, Seminary, or out-side
will not be allowed, whereas
any girl invited by a member of
the three classes may attend.
'2. The previous practice of giv-ing
seniors complimentary tickets
will be discontinued.
3. Sophomores and Juniors will
share the expense of the banquet,
with the Juniors bearing most of
the cost.
4. Girls without dates will be en-couraged
to attend.
At the next class meetings, mem-bers
of the four classes will vote
whether to accept or refute the
May 15 is the date Selected for
the banquet. Dr. Paul S. Rees, pas-tor
of the First Covenant church
in Minneapolis, has been secured
as guest speaker.
Artist Exhibits
Work In Center
Paintings of historic Minnesota
buildings from the brush of Jo
Lietz Rollins, a native Minnesota
artist, are now on exhibit in the
new Student Lounge..
A century of state history is mir-rored
in the ten scenes of churches
and houses. They are a small selec-tion
from a much larger group of
paintings of Historic Buildings in
Minnesota Territorial centennial
exhibition, 1849-1949.
Mr. Gene Johnson, Bethel Art
instructor who arranged this ex-hibit,
plans to show the work of
other local artists in the weeks to
come. Bethel art students will ex-hibit
their work later in the spring.
Jo Lutz Rollins' paintings are
included in the permanent collec-tions
of the Minneapolis Institute
of Art, the St. Paul Gallery and
School of Art and also in many pri-vate
collections. Mrs. Rollins is an
assistant Professor in the Art De-partment
of the University of Min-nesota.
A former student of Cameron
Booth, B. J. 0. Nordfeldt and Hans
Hofmann, Mrs. Rollins is the Direc-tor
of the Stillwater Art Colony.
Bel-held:es excel
at cie4ate meet
Bethel's debate squad made their
best showing for this year at a
Twin City tournament held at Con-cordia
Junior College last Tuesday.
Out of the seven top teams at the
tournament Bethel had four. The
only schools to top Bethel ratings
were the University of Minnesota
and St. Olaf.
Bethel's two highest teams were:
Robert Hilton and Gloria Nelson,
and Wendell Anderson and Bar-bara
Ware. Hilton was Bethel's
highest single rater. Other Bethel-ites
participating in the tourna-ment
were: Helen Peterson, Jean
Seldon, Roger Bergeson, Don Full-er,
Ronald Polosaari, Tom Warden,
Harold Richardson, and Don Rich-ardson.
Bethel Hails Opening of
New Student Center
publishing house books at 25 per cent discount, a notions
rack (from toothpaste to cleaning fluid), stationery, sport
shirts, and all school supplies.
As part of a "greater" remodeling program the new
student center is a product of faith that Bethel must
expand. It became a reality by human initiative dedicated
to serving the Lord. A decision was made to go ahead.
Believing that the decision was right, no stone was left
unturned to see that the finished reality was the best
possible. Thanks to all who helped make the new center
a reality.
Six views of Bethel's Student Center are pictured be-low.
In the upper right hand corner President Wingblade
cuts the tape at the grand opening as Business Manager
Lidbom looks on.
Proposed Rules Will
Limit J. S. Attendance
The Junior class proposes reorganization of rules concerning the
Junior - Senior Banquet, according to Gordon' Olson, chairman of J. S.
banquet committee. The following is a recommendation made in Stu-
Dr. Carlson dent council meeting January 6:
First Cup of Coffee
Harold Lidbom hands President Wingblade the first cup of coffee served in
the Student Center. Rev. Curtis Akenson (right) and Mr. Malmsten and Dean
Omark (left) await their turn.
Bethel Voices First Impressions
Dr. Wingblade
Page 2
Friday, January 16, 1953
As editor of a student newspaper with a circulation of under 700, I realize
that my scope of influence has very limited boundaries. It is true also that my
tuition, room or board do not depend upon this job for if such compensations
were available, I'm confident that higher powers would assure the position of more
capable leadership.
However, it is not my aim to disillusion
my readers by implying a request for
sympathy. Contrary to any such implica-tion
I would state that I feel highly flat-tered
at being given this opportunity. More
that an opportunity, it is responsibility.
Therefore, I consider my duty as editor of
the Clarion is to print all the news and
happenings pertinent to student life on
Bethel Campus. I shall print gripes and
politics and give them space according to
their relative importance that every student
on the Bethel Campus may be aware of
policies that concern them. I am convinced
that the official organ of the student body
is the proper channel in which to air
grievances by giving such matters all-school
attention. If the student body and faculty
will cooperate with the editorial staff in
providing information and asking questions
by writing letters to the editor. I am sure
that we could alleviate some of the mali-cious
gossip coming from uninformed
sources during coffee times, hen parties,
or bull sessions. Please, let's make an ef-fort
to find out the truth before we con-taminate
the walls of our new student
Activities Office Plans
Gospel Team Meetings
by Charles Franson
The Christian Activities Office has been
busy trying to arrange meetings for our
teams to hold. Just before Christmas vaca-tion
Mr. Featherstone talked personally
with all the conference pastors in the Twin
Cities informing them of the services of
his office. In most cases the pastors said
they would make use of our gospel teams
whenever possible. In addition to this the
Christian Activities Office has a list of 55
missions and churches where teams have
been once but have not been within the
last year. The office is now making efforts
to re-establish these contacts that have
been lost.
(continued on page 3, column 1)
etn5 of Tijouglit
President Wingblade
This is Missionary Week at Bethel and
we have again the emphasis on our res-ponsibility
as witnesses.
When a man asked Spurgeon what he
thought God would do with the heathen
who had never had a chance to hear the
gospel, Spurgeon re-plied
that he was not
so much concerned
with ' that as with the
thought of what God
would do with us who
have heard the gospel
if we do not bring it to
those who have never
When John Wesley
was once criticized for
being so eager and zealous in preaching
the gospel he referred to an incident that
had occurred some time before when a man
had been covered with a landslide and was
in danger of death.
Said Wesley, "You did not criticize me
then for shouting at the top of my voice
for help to save that man's life, but you
think me now to be too zealous in my en-deavor
to save the souls of men from eter-nal
There is such a thing as criminal negli-gence
in the courts of law. For a ship at
sea to pass a ship in distress without aid-ing
is a serious offense. And so for the
Christian, the responsibility is heavy to
peal forth good news to those who have
never heard,—who are lost.
"It must be told, it must be told,
The story must be simply told;
That sweet and tender story,
0 Christian, must be told."
My Kingdom For a Date
by Berge A. Hoogasian
(Part Two of a three-installment serial)
As you'll recall, in our last episode we
left off where the boys were tearing the
girls apart. Today the vengeful wrath of
womanly furor is to be vent upon the
males. It reads something like this:
1. Talk about women being sloppy—
what about the fellows? They don't cut
their hair—wear clothes with an apparent
antipathy to harmony (nothing matches);
they wear overalls on dates (Levi's is the
refined name), their nails are unkempt and
their shoes are almost always unshined.
Then to add insult to injury they often
don't pay any attention to their dates, and
especially to what they're dates are wear-ing.
Girls like to be noticed after going
through a lot of fuss to prepare for their
2. When they go back to their dorms
they hash out their dates with other fel-lows
(compare notes) and they even ap-parently
hash over prospective dates be-fore
calling them. Gossiping, lamentable
as it m ay be, isn't mlimitietedd t o women.
3. In a general category of "why we
won't date" are those fellows who call up
and say "guess who?" (who cares?). "What-cha
doin' Saturday night? (It's none of your
business!) And (believe it or not) "You're
the 7th girl I've called tonight! Who, pray
tell, wants to go with a fellow who's been
refused by six other girls and has the
audacity to say so to the seventh? No girl
wants to play second fiddle.
4. Along with this playing second fiddle
—nothing infuriates the ladies more than
the fellow who comes to a girl and asks
her for some ideas on who he can date and
get dates for his buddies. She, expecting
to be asked herself, willingly cooperates—
and then is humbled by no invitation while
her roommate is invited out. (Think this
one over fellows!)
5. In line with the so-called "indifference"
or superiority complex" the fellows accuse
the girls of having the girls reply that the
boys are the haughty ones—"They think
the girls owe them something—and (get
this) 90% of the men in America are not
conceited; the other 10% go to Bethel
(anyone care for a burned ear?)
One situation many girls recognize exists
—and its lamentable. Some girls turn down
fellows for "loss of prestige (whatever that
means!) or because he doesn't measure up
to her standards or finally because she's
waiting to be asked by "Torkee Larsfeld-berg".
Most of the girls detest such a situa-tion
which they know exists.
Well — that's the scoop kids — tune in
again next week and we'll see what we
can do about presenting some construc-tive
criticism about dating at Bethel .
I pushed my way to the back of the
large circular booth where sat all the dig-nitaries.
The Rev. Curtis Akenson asked
if I was one of those reporters that mis-quoted
people. I assured him I wasn't so
he proceeded to give me a statement. "Ap-preciated
and needed so that the good
coffee taste may be even better in this
new environment." "It's beautiful and func-tional",
remarked Dean Omark. President
Wingblade wetted his lips, folded his hands
and asserted that "The half has not been
told. The Student Center is a new vista
for campus •fellowship." Mr. Malmsten got
his two cents in and I believe it was the
first time he's limited himself to only
two words—"just beautiful." Dr. C. E. Carl-son
had just finished his dedicatory ad-dress
in chapel and he contended, "Don't
you suppose I've said enough?" This writer
makes no further comment to such a state-ment.
Mona Nelson declared, "It's got it." Bev
Harris wants to assume occupancy of that
cute little writing desk in one corner of
the lounge. When Bevie gets her Ph.D. she
can get a reserved sign for the desk. May-be,
that is. The California Kid, John Folger,
attested—"above average." We'll have to be
satisfied with that low degree of enthus-iasm
considering the source is an inhabi-tant
of western civilization. Carol Bessy
Windham voiced a sorrowful note that she
had come to Bethel three years too soon—
that is, as far as the Student Center is con-cerned.
The Rev. Nels Sjernstrom proposed a
wish _to convene his 8:00 a.m. classes in the
Many one word appellations such as mag-nificent,
lovely, beautiful, and Delmar
Dahl's brilliant "plenty good" were pro-posed
as expressions of grateful students
and faculty members.
A broad beaming smile reflected dual
joys of one who registered cash receipts
and appreciated sentiments. Mr. Harold
Lidbom stated, "Business is good, every-body's
Jim Mason wittily remarked that the
Center reminded him of a shoe factory—
it will turn them out in pairs. Brother
Unruh scratched his studded chin and ob-served
"Looks a little worldly, yes, a little
Jay Fernland wanted to know when they
were going to install a plastic curtain.
Miss Bisgrove said, "C'est belle." I don't
know but I suppose it's good so I say
"Amen". Dean Olson looked about him and
uttered, "And to think—all this for two
Mr. Royal Bloom asked me to give him
a second to think. I'll remind him of my
grace come mid-quarter time. Mr. Elving
Anderson called me a "news hound."
Student Newspaper of Bethel College and Seminary
Saint Paul, Minnesota
MARILYN ANDERSON, Ass't Editor; JAMES HUBBARD, Business Manager;
DAVE BROWN, Advertising Manager; MARY RADUNZ, DON RICHARDSON,
Co-Feature Editors; PAT ALMS, Art Manager; GENE MESSENGER, Sports
STAFF MEMBERS: Marlene Belshe, Roger Hedberg, Carolyn Clark, Lucius
Butler, Nancy Schnorr, Berge Hoogasian, Morrie Engstrom, Catharine Brandt,
James Wilson, Wendell Anderson, Eloise Anderson, Lola Kleinsasser, John
Folger, Cliff Smith, Fred Thomas, George Canon, Merlyn Ordal, Lois John-son,
Lois Eliassen, Caroi Johnson, Carol Michelsen, Bonnie Carlson.
DAVID GUSTON, Adviser
Printed by The Anderson Press, Minneapolis, Minnesota
Issued bi-weekly during the school year, except holidays and vacations.
Subscription Price: $2.00 Per Year
by Malcolm Henry
"And now I shall cut the golden cord that opens to Bethel its new Student
Center." Those were the words of President Wingblade as he snipped the tape
between the doors and walked across the threshold into the innovation of another
progress mark reached at Bethel.
Yours truly thought that the first impressions of the faculty and students
should be recorded for posterity and so he proceeded to question everyone with
whom he came in contact and asked each one his first comment. Such extem-poraneous
.remarks ranged from serious praise to light-hearted mirth.
Miss Effie Nelson, our Dean of Women, sat in one of the leather cushioned
booths and exclaimed in sincere gratitude, "Thank God the students have a place
to assemble."
Harris Paulson sighed, "This should replace third hour." Bud Weber express-ed
a desire that he hoped it would stay as nice until his daughter (age 7%
months) enrolled at Bethel. Frank Doten thought he would go back to his court-ing
days. Lenny Anderson asked where the TV was. I reminded him that the plumb-ing
had been delayed and possibly there were some complications involved over
the installation of a TV. Undoubtedly there are.
The President of our Student Council allowed me to quote him by saying
"nothing equals the student center on Bethel Campus."
Mr. Paul Grabill must have given a lot of thought to his statement. "It strikes
me as a potential temptation toward sloth." He suggested that each student have
a time card and be allowed only three hours a week. He didn't include faculty
members, however. Possibly he figures they
could be put on their honor. The question
has been raised as to what would happen
to Drs. Ramm and Pearson's booth that is
reserved from the hours two to five each
day. Mrs. Grabill expressed a hope to re-sume
fellowship by saying, "I've been lone-some
for the students all year."
All Around
the Twin Cities
by Catharine Brandt
This is a good time to budget your time and money in order to
enjoy some of the events scheduled in the cities for the rest of this
For the first time in history, Americans all over the United States
will be able to witness the inauguration of their president. Through
the medium of TV, the parade and ceremony will be seen January 20.
The parade, of an estimated 20,000 marchers, will be limited to less
than three hours' time.
The St. Thomas college concert band will give its annual concert
at 8:15 p.m., January 21 in the college armory. The concert is open
to the public without charge.
Winfrey's Variety
1532 Larpenteur MI. 7849
Friday, January 16, 1953 THE CLARION Page I
Sophomores Retreat
February 28-March 1
Sophomores will trek to Camp
Ihduhapi for a two-day retreat
February 28 and March 1. They
will leave early Saturday morning,
arriving in time for breakfast, and
return to Bethel after the Sunday
evening meal.
Sophomores will soon be asked
to write down problems in their
lives for Dr. Virgil Olson, seminary
professor of church history and
speaker for the retreat, to use in
preparing his messages.
Mr. and Mrs. Eugene Johnson
and Dr. and Mrs. Virgil Olson will
chaperone the group. The cost for
the week end is $8.50.
Camp Ihduhapi has an ice skat-ing
rink and hills for skiing and
tobogganing in addition to ping
pong and indoor recreational facili-ties.
The camp has fourteen Winter-ized
cabins and a large lodge and
dining hall.
Jay Fernlund, class president, en-courages
all of the sophomores to
attend the retreat and he requests
the students to back it up with
Chairmen of the committees are
publicity, Ray Remple; devotional,
Carolyn Dahlquist; recreational,
Gordon Nelson and Ethel Edwards;
and transportation, Georgeann Ma-vis
and Kendall Lehman.
(continued from page 2)
This year a new system was in-augurated
in connection to gospel
team work, that is, having a facul-ty
advisor for each team. In most
instances it has been possible for
the advisor to go with the team on
an assignment in order to offer
constructive criticism. Because this
is a new venture the effects of it
have not been great but it is be-lieved
that in the months to come
it will prove worthwhile.
The Schubert club will present
Guiomar Novaes, celebrated Brazil-ian
pianist, January 22, in the St.
Paul auditorium.
Jascha Heifetz, famous violinist,
will be the guest artist at the or-chestra's
concert on January 23,
at Northrup Auditorium.
Artur Rubenstein, world-renown-ed
pianist, will be the guest Rer-former
with the Minneapolis Sym-phony
orchestra concert on Fri-day,
January 30, at Northrup Audi-torium.
Camera fans with a desire to
use colored film will have a rare
opportunity to take some good pic-tures
Saturday afternoon, January
31. The St. Paul Winter Sports
carnival will offer its parade of
marchers, bands and floats. The
coronation of the queen will be
Tuesday evening in the St. Paul
auditorium. Tickets for the corona-tion
are on sale at the Field
Schlick ticket office.
Members of the KTIS radio
broadcast will be guests at the
University Ave. Congregational
church fellowship hour, Friday
evening, January 30 at 7:45. The
church is located one block north
of University Ave.
Few people know very much
about my kind of animal. I am real-ly
very useful. I could carry packs
and when old, my hide would make
a nice wall on some house. Tibet-ians
drink tea made from stag-nant
water, stale barley meal, spi-ces,
and rancid yak butter, so you
see again how useful I am. The
thought of a yak doesn't mean a
state of mind either. That is an
unfavorable connotation given to
my species.
Besides being helpful to others,
my main reason for being a yak
is to get the fur coat. It would
surely keep me warm here, for in
Tibet the yak thrives on sub zero
weather. He feels it is bracing.
Last Mission Week
Meeting Tonight
Following the theme, "Lord, give
me a vision," Foreign Missions
Week was sponsored by the F.M.F.
and services were held daily at the
regular chapel hour as well as
7:00 p.m.
Don Dyde, president of F.M.F.,
was in charge of the arrangements,
which included planning for spec-ial
music as well as for the speak-ers.
Those on the committee for
the different missionary exhibits
were Florence Voth, Marion Holm,
Betty Gulbranson, Einar Gjestland
and Eric Warnstrom.
Agnes Erickson, Grace Swanson,
Franklin Nelson, Warren Daniel-son,
Dr. Wall and Oscar Jacobson
were speakers and as they empha-sized
the key verse for the week,
"Where there is no vision the peo-ple
perish" (Proverbs 29:18), many,
either for the first time, or in
rededication, truly prayed, "Lord,
give me a vision!"
New Members Added
To Clarion Staff
In getting off to a good start for
the new year, the Clarion staff
members met last week to discuss
current problems of the Clarion.
Introduced for the first time to the
full staff was Roy Lundquist, re-cently
appointed editor of the Clar-ion,
who presented plans for com-ing
issues, and ill turn, introduced
other new members of the staff.
Those recently added to the Clar-ion
staff are: Marlene Belshe, John
Folger, Fred Thomas, George Can-non,
Carol Johnson, Carol Michel-sen,
and Bonnie Carlson.
With Roy taking the editorship
of the paper, Marilyn Anderson is
the new assistant editor, and Pat-ricia
Alms is the Art Manager. Be-sides
welcoming new members, the
staff also thanked Dave Brown, ad-vertising
manager, for his services
to the Clarion. He is resigning from
this position because of his heavy
school as ikrell as work schedule.
All types auto repair
Body and Fender Work
1527 Como Phone: NE. 1575
Mr. Ivar Anderson
Clubs Announce
Future Meetings
Dorothy Erickson, church mis-sionary
at the Bethlehem Baptist
church, will tell of a day in the
life of a church missionary at the
January B.W.A. meeting. The meet-ing
will be held January 22, in the
afternoon, in the dining hall. Bar-bara
Port will sing.
Spanish club members are mak-ing
plans to correspond with for-eign
missionaries in Spanish-speak-ing
countries. Bonnie Carlson,
president of the Spanish club, says
she will have more to report later.
Reports on three great Germans,
Martin Luther, reformer; Albrecht
Durer, artist; and Ludwig Beet-hoven,
musician will be given by
Fred Thomas, Helen Messenger
and Shirley Kilgore at the next
meeting, January 21. Instrumental
and vocal music will be brought by
club members. The meeting will
be in the Bodien lounge following
the noon hour on Wednesday.
Mr. Anderson came to Bethel
two years ago from Michigan
where he had held a pastorate.
Prior to that time he had been a
missionary in the upper Michigan
At present his family is remain-ing
in St. Paul until the end of
the school year. Mr. Anderson's
eldest daughter Eloise is a sopho-more
here at Bethel. A younger
daughter and a son are attending
St. Paul schools.
To take Mr. Anderson's place in
the business office, Dorothy Dal-bey
and Marion Swanson, both stu-dents,
have been employed.
The Students' Wives Organiza-tion
is the newest organization on
campus, this being only its second
meeting as an organized group. It
will be meeting the second Monday
of each month at eight o'clock in .
the Recreation Room of the Edgren
Residence for the purpose' of pro-viding
instruction and experience
in the etiquette and social graces
expected of Christian women who
will be working together with other
Christians in various phases of wo-men's
work in the Church. It will
also be a means of informing the
young wives of the women's work
throughout the General Confer-ence.
Thus, it will be profitable
not only for the wives of future
pastors and missionaries, but for
those who may become ladies aid
presidents or officers and leaders
of other church groups.
A ballot for the election of the
group's first officers was present-ed
at the December meeting and
the following were chosen to serve:
Mrs. James Schubring, president;
Mrs. Robert Sandin, vice-president;
Mrs. N. Philip Johnson, secretary;
and Mrs. Lucius Butler, treasurer.
Anderson Leaves to Head
Post at Conference Hdqrs.
Mr. Ivar Anderson, previously in charge of banking and housing
in the business office, left Bethel campus on December 12 to accept
a position as head of the accounting department at the Conference
headquarters in Chicago.
The Animal I'd Like To Be
by John Folger
I'm going to freeze. Since I am from California, and in that glor-ious
state there is only excellent weather, I have fears that I am not
going to be able to survive the Minnesota winter very well. The animal
I would like most to be reincarnated as is a yak.
The yak is a species of ox indigenous to Tibet and the adjoining
regions of central Asia. This animal comes equipped with long hair
over his entire body. Along the bottom of the body is a heavy fringe
of hair that drags through all the dirt and debris in the path of the
yak. In order to distinguish me from a female yak I would obligingly
grow hair on my chest a yard long. This added feature would no doubt
add to my yak appeal quite a bit.
Since I am fun loving, the yak is an ideal animal to have as my
second nature. He is no good for nervous people to ride in the moun-tains,
because he has a great curiosity to peek over cliffs just to see
what goes on down at the bottom. When in a happy mood the yak
just dotes on charging at humans. It does no good to say "Nice yakky,
nice yakky," because he doesn't understand English.
I feel all these reasons are proof enough that the yak is an ideal
animal to be in the winter. I am sure I could be perfectly content to
be a yak for one day though that is about all because in Minnesota
I don't believe there are any she-yaks.
Students' Wives Elect Officers
"Living together as Christians" was the theme around which Mrs.
Quentin Bohne expressed her thoughts at the monthly meeting of the
newly formed Bethel Students'• Wives Organization, Monday evening,
January 12th, in the Recreation Room of the Men's Dormitory. Mrs.
William Van Antwerp played selections on her saxaphone and Mrs.
Harvey DeVries led in devotions. Mrs. Bernard Hogan led the program
and hostesses for the social hour which followed were Mmes. Lee
James, Phil McLain, and Floyd Meyer.
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Midtown Sandwich Shop
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Westlund's Food
Market, Inc.
Quick Freeze Service
and Frosted Foods
Meats at Fair Prices
Johnson & Barnes
Fairway Foods
Fruits, Vegetables
and Bakery Goods
597 Snelling Avenue North Ne. 8621
Compliments of
Falcon Heights
"Visit our fountain and grill"
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Open a checking account
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ORACE H. HANSON, Reg. Phar.
Patronize CLARION
Royals Undefeated Home
Record at Stake Tonight A lack of cooperation among the
individuals of selected teams al-most
caused the Intramural basket-ball
program for 1952-53 to become
a failure. A new program was in-augurated
this year in which the
fellows selected to play on a sped-fie
team instead of the old program
in which the players played for the
section of the country which they
The program is under the direc-tion
of three active fellows on our
campus. Norris Magnuson, who is
chairman and who is also respon-sible
for the referees of the games,
believes that we would have a bet-ter
organized and more efficient
intramural program in it was under
the direction of a faculty member.
Upon observing other colleges, it
is found that most of them hire
an intramural director. At Bethel
there are those on the faculty who
are capable and probably willing
to take the initiative of a job such
as this.
Arvid Berg and Cliff Smith com-plete
the active trio, the former
scheduling the games, and the lat-ter
recording the out-comes. Cliff
Anderson, who has been active in
intramural programming in former
years, has been chosen to settle all
controversies which arise. Last Fri-day
the "old program" resumed
action and found Mich.-Wis. de-feating
West 46-33; East downing
Iowa 44-42; and Illinois bowing to
Minnesota 39-38.
All teams are still open to any
new members who care to partici-pate
in the program. Games will
generally be played on Friday and
Fifty-One Students
Win Honor Roll
During the fall quarter a number
of students distinguished them-selves
scholastically. Among these
Norris Magnuson, Joyce Martinson,
and Gloria Nelsen earned straight
The following forty-eight stud-ents
received Straight "B's", their
equivalent, or better:
Norris Magnuson
Joyce Martinson
Gloria Nelsen
Charles Anderson
Eloise Anderson
Shirley Anderson
Wendell Anderson
Cathryn Babcock
Bernhard Bertell
Ray Brace
Kenneth Brown
J. Richard Burton
Phillip Caldeen
Bonnie Carlson
Carl Christenson
David Clark
Dorothy Dalbey
George Dvirnak
Rodney Erickson
Carol Frykenberg
Blue and Gold
Top Sioux Falls
Control of rebounding and bal-anced
scoring proved to be too
much for the Sioux Falls College
team to handle January 9.
In the first game of the new
year that night, Bethel downed the
Braves from Sioux Falls, South Da-kota
in the fieldhouse here 65-45.
The Royals got off to a fast
start, doubling the scoring of their
opponents, 20-10 in the opening
period. The torrid trio of Unruh,
Pierce, and Redin got 6, 5, 4 res-pectively
in this quarter.
Paul Redin continued his scor-ing
ways in the second period with
7 more points to lead the Blue
and Gold to a decisive 37-17 half-time
advantage. The Royals' re-bounding
was effectively helping
control the ball.
The final half found the first
five sitting out much of the time.
Gene Messenger, Howie Johnson,
Harold Erickson and Mel Nygren
all contributed in this half in which
both teams scored 28 points.
Bud Pierce was high for the
evening with 12, Redin with 11,
and Unruh and Messenger 9. Dick
Fast aided with 7.
For the visitors, Fett with 14
was the leading scorer for both
Bethels' record now stands with
5 wins and 5 losses. Of these de-feats,
all five have been on the
Don Fuller
Hildegard Haglund
John Hiben
Robert Hilton
Richard Johnson
Harry Jones
Shirley Kilgore
Lola Kleinsasser
Marjorie Knapp
George Lasater
Bud Lee
Kendall Lehman
Tamson Lindbloom
Carol Michelsen
Barbara Mullin
Mary J. Nicol
Gordon Olson
Ronald Olson
Florence Oman
Ronald Palosaari
Allen Peterson
Helen J. Peterson
Wilma Peterson
Barbara Port
Florence Pruessner
Mary Radunz
Robert Reed
Don Richardson
Jean Seldon
Winnifred Stanford
Carol Turnwall
1199 Snelling
8:30.6:00 Mon.-Fri.
8:00-5:00 Sat.
Jan. 16, 1953 Page 4
Tennis Team Wins
Over Northwestern
Northwestern schools was the
scene of the first table tennis
tournament between Bethel Col-lege
and Northwestern, December
9, with the Bethel team winning
the contest.
Bethel students participating in
the tourney were Gloria Manseau,
Carolyn Dahlquist, Bud Debar,
Norris Magnuson and Arvid Berg.
Home representatives copped
four of the seven matches. In the
single matches, Magnuson and Berg
won and Bethel's two mixed doub-les
teams won both their matches.
A large wooden paddle will be
awarded the Bethel team which
Northwestern is having made and
engraved. It is hoped the tourna-ment
will become an annual affair
with the paddle being exchanged
each year and the school winning
the most times over a five year
span retaining the award.
N. L. Hermes
Artistic Designing
Cor. Larp. & Snell. MI. 1017
Service Station
Charles Stanley, Prop.
Snelling and Como
Open Monday &
Friday evenings
until 9:00
Intramural Program Lagging
Reverts Back to Old System
Covenant Team
Defeats Bombers
Resuming action after a three
week lay - off, the Junior Var-sity
Bombers bowed to the First
Covenant team of Minneapolis, 46-
42. Although this was the sixth
defeat against the same number of
games for the Bombers, Coach
Fischer believes that his team
is capable of winning games.
Mel Nygren and John Chisholm
each contributed 13 points to the
Bombers' 42. Bethel held a five-point
lead at half-time 25-18.
This Saturday will find the Sem.
quintet as the Bombers' guests.
The junior varsity opened the sea-son
against this same team and
lost by a score of 60-48. The team
will be under great pressure this
week-end as they will try to nar-row
the gap of the previous game.
Bethel's basketball cagers have a, giant's task on their hands Satur-day
night at 8:00 p.m. when they take to the hardwood against St. Cloud
in defense of their undefeated home court record.
With an approximate three inch
height advantage per player the
teachers hold a rebounding and
tip-in edge on the Royals, one of
the main factors in the defeat
handed the Blue and Gold by St.
Cloud, 78-65, in the opener of the
'52-53 season.
Since their initial game against
St. Cloud the Royals have scored
an even number of victories and
defeats and carry a four win—five
sle. into t omorrow night's
Cloud, on the other hand, has
faired well in non-conference play,
knocking off St. John's University,
North Dakota University and high-ly
rated Midwestern teams. In Min-nesota
Teachers conference play
they have been able to score only
one victory, that being a win over
Members of the St. Cloud roster
who shot and paced the teachers
to their previous victory over the
Royals were Buege, center, who
tallied 23 points and Haas, forward,
who hit 18.
Other probable starters find
Westlund at one forward and
Schneider and Wold at the guard
Coach Del Ray Peterson sends
Clarence Wood, Paul Redin, Dick
Fast, Pete Unruh and Bud Pierce
onto the floor at the opening
whistle hoping to string the un-defeated
home court record to four
games in the new gymnasium.
A Centenary History by Adolf Olson $6.00
Centenary Glimpses by Martin Erikson 1.00
Greater Than All by Rachael Borne 2.00
Advance 1953—Contains reports, addresses and pictures of
the centenary celebration
Six copies for the price of five 7.50
$1.60 per copy, postpaid; $1.35 per 100 copies.
SELECT!' NS FROM GOSPEL HYMNAL (173 songs)—
40 cents. postpaid; $4.50 a dozen, $35.00 per 100 copies, not post-paid.
Send for the new catalog
5750 N. Ashland Ave., Chicago 26, III.
Bethel students
are invited to
stop in and brouse.
Unruh, Bethel co-captain, hits op one of his noted jump shots
in an early season tussle.
Fresh Spring Merchandise Arriving Daily
EASTON'S of Falcon Heights
successors to Commer's Fashion Center
Drastic Reductions on Coats, Dresses, Skirts, Blouses and Lingerie
Click tabs to swap between content that is broken into logical sections.


text:
Hurricane Sandy left her mark on the Northeast USA in a big way. This scene is from the town of Fairfield where Long Island Sound provides a beachfront for many homes in this large town. Fairfield has been rated in the top 100 "Best Places to Live" by Money magazine. The scene above was taken 5 days after the storm hit.
The United States is one of the most diverse countries on earth, jam packed full of amazing sights from St. Patrick's cathedral in New York to Mount Hollywood California.The Northeast region is where it all started. Thirteen British colonies fought the American Revolution from here and won their independence in the first successful colonial rebellion in history. Take a look at these rolling hills carpeted with foliage along the Hudson river here, north of New York City.The American south is known for its polite people and slow pace of life. Probably they move slowly because it's so hot. Southerners tend not to trust people from "up north" because they talk too fast. Here's a cemetery in Georgia where you can find graves of soldiers from the Civil War.The West Coast is sort of like another country that exists to make the east coast jealous. California is full of nothing but grizzly old miners digging for gold, a few gangster rappers, and then actors. That is to say, the West Coast functions as the imagination of the US, like a weird little brother who teases everybody then gets famous for making freaky art.The central part of the country is flat farmland all the way over to the Rocky Mountains. Up in the northwest corner you can find creative people in places like Portland and Seattle, along with awesome snowboarding and good beer. Text by Steve Smith.


text:
This chocolate cream pie sports an Oreo cookie crust that's filled with chocolate pudding-like custard and topped with vanilla-infused whipped cream. An easy, quick dessert.
We found that the secret to perfect chocolate cream pie was to combine two different types of chocolate for a deeper, more complex flavor. Bittersweet or semisweet chocolate provides the main thrust of flavor and intensely flavored unsweetened chocolate lends depth. One ounce unsweetened chocolate may not seem like much, but it gives this pie great flavor. For the best chocolate flavor and texture, we recommend using either Hershey's Special Dark chocolate or Ghirardelli semisweet or bittersweet chocolate.
Other types of chocolate sandwich cookies than Oreo may be substituted, but avoid any "double-filled" cookies because the proportion of cookie to filling will be off. An equal number of Nutter Butter cookies may also be substituted for a peanut-flavored crust. Originally published July 30, 2005.–The Editors at America's Test Kitchen
LC Ah, Chocolate Cream Pie Note
Some of us (and by that we really mean one of us—our editor, Renee) grew up coveting her mom's chocolate cream pie morning, noon, and night. You know the feeling. It's a cruel mistress, this insatiable want. Nay, need. The intense OREO crust that crumbles just so. The just-chocolatey-enough custard that's so silken it's obscene. The fluffy whipped cloud-like cream with the faintest wisp of vanilla. Ah, chocolate cream pie. Sigh. So when, decades later, she was introduced to this recipe, she was a little shy, seeing as sometimes when you make a recipe that you cherished as a child when you're an adult, you risk being disappointed. She needn't have worried.
Chocolate Cream Pie
- Quick Glance
- Serves 8 to 10
- For the crust
- 16 Oreo cookies, broken into rough pieces
- 2 tablespoons unsalted butter (1 oz), melted
- For the filling
- 2 1/2 cups half-and-half
- 1/3 cup granulated sugar
- Pinch salt
- 6 large egg yolks
- 2 tablespoons cornstarch
- 6 tablespoons unsalted butter (3 oz), cut into 1/4-inch (6 mm) pieces
- 6 ounces semisweet or bittersweet chocolate, chopped fine
- 1 ounce unsweetened chocolate, chopped fine
- 1 teaspoon vanilla extract
- For the topping
- 1 1/2 cups heavy cream, chilled
- 2 tablespoons granulated sugar
- 1/2 teaspoon vanilla extract
- Make the crust
- 1. Adjust an oven rack to the middle position and heat the oven to 350°F (175°C).
- 2. Pulse the cookies in a food processor until coarsely ground, about 15 short pulses. Then let the machine run until the crumbs are uniformly fine, about 15 seconds. With the machine running, pour the butter through the feed tube and process until the mixture resembles wet sand. Transfer the crumbs to the pie plate. Use the bottom of a measuring cup to press the crumbs into an even layer on the bottom and sides of the pie plate. Bake until the crust is fragrant and looks set, about 15 minutes.
- 3. Gently mound the whipped cream attractively over the top of the filling. Slice the pie and have at it.
- Make the filling
- 4. Bring the half-and-half, half the sugar, and the salt to a simmer in a medium saucepan over medium-high heat, stirring occasionally.
- 5. As the half-and-half mixture begins to simmer, in a separate bowl, whisk the egg yolks, the remaining sugar, and cornstarch until smooth.
- 6. Slowly whisk about 1 cup simmering half-and-half mixture into the yolks to temper them. (This means to slowly change the temperature so the eggs don't curdle.) Then slowly whisk the tempered yolks into the remaining simmering half-and-half mixture and reduce the heat to medium. Whisking constantly, return the mixture to a simmer and cook until thickened and a few bubbles burst on the surface, about 30 seconds. Remove from the heat and immediately whisk in the butter, then the chocolates, and finally the vanilla, whisking until completely smooth.
- 7. Pour the warm filling into the baked, cooled pie crust. Cover with plastic wrap, pressing it flush against the surface of the filling to prevent a skin from forming. Refrigerate until the filling is cold and firm, at least 3 hours. (The pie, without the topping, can be wrapped tightly and refrigerated for up to 1 day.)
- Make the topping
- 8. Just before serving, beat the cream, sugar, and vanilla in a chilled bowl with a stand or handheld mixture until soft peaks form. (The cream can be whipped and refrigerated separately from the pie, covered tightly with plastic wrap, for up to 2 hours.)
If you make this recipe, snap a photo and hashtag it #LeitesCulinaria. We'd love to see your creations on Instagram, Facebook, and Twitter.


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Hey guys, here's a new comic. Just a little something for the Fawlty Towers fans out there, and no one else.
Sorry about the continued state of my website. I'm painting for theater again, and basically I can make comics and paint, but I can't make comics, paint, and redo the website, so it might be a while. Keep sending your friends here anyway.


text:
team4me needed a new stationery design and created a contest on 99designs.
A winner was selected from 38 designs submitted by 14 freelance designers.
Need business card with logo for a national bakery distribution buying group. Logo and card to be classy, with a presitgious look.
We are a startup buying group, with a big business mentality. Growing quickly. We need a design/style that is professional and classy, but with an edge. Style is important to us. Be creative, but not too out there. We leave the inspiration for the style of our company's business cards (an extremely important part of our business) in your capable hands. We're open to varying styles, within reason for a professional corporate atmosphere.
The logo must be provided in a vector format so we can use it at various sizes.
- Item 1...Tagline:
National Buying Group
- Item 1...


text:
WELCOME to the website of Women Writing the West®, a 501(c)(3) tax exempt organization that supports authors and other professionals in promoting the contributions made by women to the history, culture and growth of the American West..
Explore the Women's West in the pages of this website, where you'll find books honored with our WILLA Literary Awards , our current catalog of books written by members of Women Writing the West, our LAURA Journal of award-winning short fiction and our blog . Read and be inspired by the symbolism of our logo.
We invite you to join our writing community. Membership is open to all, worldwide.
The term "Women's West" is borrowed from the ground-breaking book of the same title, edited by Susan Armitage and Elizabeth Jameson and published by University of Oklahoma Press. That book and the flood of scholarly work it triggered presented an entirely different view, literally a rediscovery, of women in the West. More than simply a recognition that women played broader and more complex roles than being wives or prostitutes, the new view of the Women's West speaks to the diversity of women of all cultures and all time periods. It acknowledges the rich variety of ways women responded to, and continue to respond to, the western experience.
The Women's West is based on a tradition that includes such fine writers as Willa Cather, Mary Austin, B.M. Bower, Mari Sandoz, Dorothy Johnson, Juanita Brooks, Laura Ingalls and Rose Wilder, and Helen Hunt Jackson. Women Writing the West exists to nurture today's writers of the Women's West, and those to come.


text:
Skip to Content
Hometown: Everett, WA
Major: Business Administration
How many times have you changed your major? 0
What do you hope to do when you graduate? Right now I'm in the process of exploring my options after I graduate. I'm currently an Admissions Advisor Intern, but I also want to utilize my business knowledge and possibly pursue a career in finance.
What is a random fact about you? I am deathly allergic to kiwi! I carried around an epi-pen from the time I was 6 to the time I was 15!
What is your favorite movie(s)? "Ms. Congeniality," "The Proposal," "Identity Thief," and anything with Sandra Bullock or Melissa McCarthy in it!
Why did you choose UWB? I knew I would receive a world-renowned education, in a private school setting, for a public school cost. And it's so close to my house!
What do you like about UWB? I love how everyone, from the faculty members to the students are so incredibly friendly and supportive! I never felt helpless on campus since there are so many resources here to ensure students succeed. I also love how the majority of my classes feel more like a discussion than a lecture not only due to the small class sizes, but because the professors are very engaging and take on an interdisciplinary approach.
What surprised you about UWB? What surprises me the most is how I can walk to one class to the next, and see so many familiar faces. Also, my professors go above and beyond to make sure help is available to ensure students truly understand the material.
What is your favorite thing to do at UWB? When I have the time, I love to cozy up in one of the chairs in the quiet reading room and read a good book!
How are you involved on the campus? I was involved in Beta Alpha Psi and held a couple of student jobs here on campus.
What advice would you give a high school student about going to college? Get involved as much as possible! Not only does it make your campus feel a lot smaller, but it helps you discover what you really enjoy. Also, try to network as much as you can! You never know how talking to a stranger for five minutes will do for your career.


text:
Cory Booker already had a national identity before he decided to run for senator.
The media-savvy, tweet-happy mayor from Newark -- who easily won the New Jersey Democratic primary for Senate Tuesday -- has been known for his man-of-the-people streak, charismatic presence and social media intensity, or as some say, fixation.
But can he make the switch from a nationally popular hands-on mayor to the contentious spotlight of the United States Senate?
Booker, in his path to Tuesday's win, weathered a few negative headlines, but came out largely unscathed by his Democratic opponents. His Republican challenger, former Bogota Mayor Steve Lonegan, may be able to go after Booker for spending more time on his national profile than on running the city he leads.
But several polls show Booker running away with the special election on October 16 and becoming the first African-American elected to the Senate since Barack Obama.
Despite the possible attacks, experts in New Jersey politics and friends close to Booker tell CNN that there is little chance the mayor's national profile will diminish if he heads to the Senate later this year.
"I wouldn't expect those media requests are going to abate because he moved into a new role," said Andra Gillespie, a friend of Booker's and the author of "The New Black Politician: Cory Booker, Newark, and Post-Racial America."
But is that a good thing?
Elizabeth Warren or John Edwards?
When Elizabeth Warren of Massachusetts was elected to the Senate in 2012, she came in as someone with substantial liberal chops and national notoriety for her expertise on banking and consumer rights issues.
After arriving in the Senate, however, Warren shied away from national media attention and is no longer a regular on the interview circuit.
That likely won't be the case with Booker.
"The difference between him and Elizabeth Warren (is), he has already mastered social media and mainstream media in a way that she hasn't," Gillespie said.
In six years as Newark's mayor, Booker gained notoriety for an experiential kind of leadership. Late last year, the mayor lived on food stamps in order to show how difficult relying on the government program can be. From 1998 to 2006, Booker lived in a housing project as a way to connect with constituents.
These stories -- along with others -- have made Booker a household name in New Jersey and national politics.
On Twitter, the mayor has a massive 1.4 million followers and has sent more than 30,000 tweets in his time on the site. It isn't unusual to see Booker direct message constituents who tweet him with issues -- in fact, it has become part of his persona.
And that might be a problem for Booker. As a possible preview to attacks that could be leveled against the mayor in the future, Republicans have questioned how Booker could rise so high nationally from such an unusual perch.
"There is something decidedly odd about the whole Cory Booker phenomenon," wrote Stuart Stevens, a Republican strategist, in a Daily Beast opinion piece. "Someone who managed to become a national political figure as mayor of the nation's 67th-largest city, he is dangerously close to falling into the celebrity trap of being famous for being famous."
That idea -- that Booker is famous for being famous -- has begun to circle at home, too.
"The phrase that everyone has been throwing around here is workhorse vs. showhorse," said John Weingart, associate director of the Eagleton Institute of Politics at Rutgers University.
"I think he certainly has a unique path to political prominence," Weingart said. "People used to say being mayor of New York was a dead end job politically, but nobody ever said being mayor of Newark was a path to higher office. He has certainly had some accomplishment as mayor of Newark, but it is almost (that) his fame is on a separate track as his record from Newark."
In particular, Weingart notes, Booker is regularly in front of the camera on national news, but rarely to talk about Newark. Instead, he said, he is booked because of his charisma and ability to talk about Democratic politics, in general.
Gillespie thinks those critiques are somewhat unfair. Instead of comparing him to the media-shy Warren, the Booker chronicler said the more apt comparison is with former Sen. John Edwards of North Carolina.
When Edwards was elected to the Senate in 1998, the North Carolinian was known as the charismatic lawyer who gained national attention for protecting patients' rights against doctors and hospitals in a 1985 case. When he got to the Senate, he became a party standout and was the champion of an issue that put him in front of cameras with some regularity: tort reform.
If Booker can find an issue, Gillespie said, the comparison with Edwards -- who ran for president in 2004 and 2008 -- could stick.
How far can Booker go?
Even when Booker was a Newark City Council member, people who came into contact with him said they could see him running for president someday.
"Having known him for a long time, people were talking about him being the first black president in 2001 and 2002," Gillespie said. "It is looking more plausible now."
Weingart shared a similar story.
"I think a small number of political figures who from the beginning of their career, lead people to say I can imagine him becoming president," Weingart said. "It has been true of Cory Booker."
Earlier this month, Booker ruled out the possibility of running for president in 2016. Asked by Politico whether he would rule out a presidential or vice presidential bid in the next election cycle, Booker responded with three words: "Absolutely yes, unequivocally."
But that doesn't mean never. And with the Democrats' markedly short bench on future presidential candidates, along with Booker's ability to command national attention and hefty amounts of fundraising dollars, the possibility is clearly there.
With those attributes comes another, more grandiose comparison, with President Barack Obama. Supporters, such as Gillespie, said the comparisons have to do with a mix of race, charisma and electoral history. And, of course, possible presidential aspirations.
But it is in that last regard that Gillespie looked to distance Booker from Obama.
"If Booker were to run in 2020, he would have served a full term as U.S. senator," she said, "which would be different than President Obama."
Last month, the two sides of Booker -- the political rising star and the national media figure -- came into conflict when a scheduling snafu for a speaking gig at the University of Iowa, the state that traditionally hosts the first caucus of the presidential election season, put his possible White House aspirations into focus.
All part of the game, says Weingart.
"I think Booker will have to face that," he said, referring to the mayor being asked about running for president "If he goes to Iowa, that will be looked at through the lens."
"The Democrats don't have a deep bench, so I think every conversation about the future of the party that extends past Hillary Clinton and Joe Biden, he will be on the list."


text:
Let's Make a Deal
This story appears in the June 2003 issue of Entrepreneurs StartUps Magazine. Subscribe »
Would you like to profit from your idea without having to start your own company, worry about manufacturing or handle the expenses of marketing your product? Consider licensing.
Licensing means the owner of intellectual property (a patent, trademark, copyright or trade secret) gives someone else permission to produce the product related to that property. In return, the inventor is paid a royalty (typically 2 to 8 percent of sales). One company I worked with signed a licensing agreement with the inventor of a vibrating dental scaler. Over 10 years, the inventor's 8 percent royalty amounted to more than $30 million. Not bad for an investment of $15,000 for a patent and a rough prototype.
Licensing can be ideal if you don't have the desire or expertise to market your product. It lets you take advantage of the marketing power of a large firm and enables you to concentrate on creating more products instead of working on marketing or operations.
On the downside, once you license a product, you have no control over what the licensee does with it. The company may change the product, fail to promote it or even drop it after a few years. There's also the risk that, while investigating your idea, the licensee may decide your patent is weak and design its own version of the product.
Money Matters
While licensing does save you the expense of launching and marketing your product, it still requires some capital. Typically you need, at minimum, a patent, a prototype and research that shows there is a market for your product. If you can't finance these steps yourself, you'll need to seek an investor or partner. Partnering with a product designer, prototype engineer or small manufacturer can be a good way to share some of the financial burden while getting help with the design and manufacturing stages.
Virtually any type of product can be licensed. What varies is the stage at which a company will license the product. You may be able to strike an agreement quickly if you are already successfully producing and selling the product. You may be able to license a product with just a prototype if it meets a clear market need in a convincing way. In some cases, you may even be able to license an idea in the concept stage if the product has breakthrough potential in a major market. The key word is "may." Licensing a product in the concept stage is highly unlikely. The further along your product is, the better your chances of licensing success. Try to take your product as far as you can before approaching potential licensees.
|To get a license,
you need to learn about your industry-inside and out. Learn who the
major players are in your market and which companies are most
likely to sign a licensing deal. Keep up with trade magazines and
attend trade shows and association meetings. You'll also need a
patent attorney with licensing expertise. Here are some helpful
What You Need
Before trying for a licensing agreement, you'll need the following:
- Protection: You can't give someone permission to produce something you don't own. A strong, broad patent is essential.
- Prototype: A prototype is almost always necessary. Companies use licensing to avoid going through the costly development process themselves; they want you to handle the prototype stage for them.
- Research: To convince the company your product will be successful, you need to present a market research report including:
1. Customer
- Number of customers
- Key buying influences
- How they buy
- Where they buy
2. Competitive audit
- Market share
- Major strengths
- Major weaknesses
- Product opportunities
3. Industry opportunities and threats
4. Key industry trends
When approaching potential licensees, you need two types of contacts. The first are people who will convince a potential licensee that your product is ideal for the market. These include key users, key retailers and key people in the distribution channel. The second type of contact is someone who can "push" your product inside the company you're approaching for a license agreement. This could be a company executive, a regional or national sales manager, a marketing person or the R&D director.
Of the two, your most important contact is the person inside the company. This person can help you fine-tune your proposal, tell you who you have to convince, and offer insights into what you need to do to get the deal done. To meet this kind of contact, you need to get out and attend trade shows, industry events and association meetings. Involve this person as early as possible so he or she can guide you in developing your product in a way the company you're approaching would like. Also, making inside contacts doubles your chances of licensing a product. Without such a contact, you may never successfully pass through the company's invention submission policy to make a presentation.
First-time inventors often assume businesspeople want nuts-and-bolts demonstrations focusing only on the facts. But they are just as bored by a dry presentation as you would be. Put some showmanship into your pitch to get them excited. You've worked hard to get in the door, so don't be reluctant to spend a few thousand dollars on creating a stellar presentation.
- The Opening: Knock their socks off by showing end users who are excited about your product. Videotape testimonials, show people using the product, or use before-and-after pictures that show how well the product works.
- The Details: Once they're interested, move smoothly but quickly through the details, including market research, your target customer, the distribution channel, projected profitability and why your product is a good fit with the company's product line.
- The Proposal: Don't make a formal offer. Instead, say something like: "I feel you are the best company to promote my idea, and I'm open to any type of partnership that works for you-from buying the product for private-label sale to signing a license." If they don't suggest a next step, offer to work with someone in the company to propose next steps for evaluating your product.
|Don't go into
licensing with blinders on. Here's what to expect when you
attempt to get a licensing agreement:
Adapted from Think Big: Nine Ways to Make Millions From Your Ideas (Entrepreneur Press) by Don Debelak


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Blame bad managers, not the banking system, Op-Ed, The Times (London) by Michael Sherwood, October 23, 2009
When Goldman Sachs came to Europe in the early Eighties, the company chose to establish itself in London. When I joined in 1986, we were barely a few hundred people. Big Bang was upon the City, and merger after merger created a handful of very large financial powerhouses.
As a private partnership, we chose a different route. People are our only tangible asset. That is why we handpick them, one by one. We have built our business organically here in London, where we now employ 5,500 people.
As an investment bank, Goldman Sachs' mission is to match the capital of its investment clients — who aim to grow the savings of millions of people — with the needs of its corporate and Government clients — who rely on this finance to generate growth, create jobs and deliver products and services.
Recently, however, there has been a sizeable outpouring of anger against financial institutions. "Banks" are seen as having caused the financial crisis that led to the economic downturn, with devastating effects on communities across the world. More recently, there has been concern that institutions are returning to the practices that created the problems.
The truth is that the financial crisis has not been the result of any particular type of financial institution failing. What is common to the investment banks, commercial banks, mortgage banks and insurance companies that failed in the past year is poor management practice. This is particularly true in risk management. In this area, it was too easy for company bureaucracy to overcome personal accountability; too much reliance was placed on one business line; and less-than-effective risk models and accounting treatments undermined management's ability to make timely decisions.
We understand the concerns some have with respect to risk. It is important to recognise that the vast majority of the risk we undertake is on behalf of our clients. This means helping a company finance a merger or acquisition; it means helping a pension fund reduce or increase its exposure on a particular investment; it means guaranteeing the price of oil or wheat for a company heavily dependent on commodities. Simply put, much of the risk we assume allows our clients to fund innovation and achieve their growth objectives, creating jobs in the process.
The ability to commit capital and provide funds to the marketplace is important at any time during the economic cycle, but particularly so when those lubricants of economic growth are scarce.
We recognise our obligations, and part of that is managing our risk. That is why we believe strongly in knowing our financial position every day and maintaining the strength of our firm to withstand the toughest of market conditions.
From recently recruited graduate to senior leader, we all believe in the same values: our clients come first, our reputation is paramount and our business principles must ensure the safety and soundness of our firm. It is no accident that our senior leadership team has remained broadly intact throughout this period. We rely on each other, not on any expectation of outside assistance.
At the same time, we fully appreciate the role that governments and central banks have played in restoring confidence to financial markets in the past year. Those whose business it is to lend should be in a position to lend, and those who provide advice and access to the capital markets should stand up for their clients and accelerate the economic recovery.
Pay is the most emotive topic in this whole debate. It must reflect the company's activities and the risk they present to the overall financial system. While Goldman Sachs has this year reported three strong consecutive quarters, the firm has reported an average return on shareholders' equity of approximately 21 per cent since going public in 1999. More than anything else, the firm's consistent returns for the past ten years have been part and parcel of broad economic growth.
There is a view that Goldman Sachs has set aside too much for pay and benefits despite the rebound in financial conditions. Here, it is worth noting that, consistent with the firm's remuneration principles, which are available on its website, deferred income for its senior people will include a significant portion of shares which they must hold for at least three years. Senior executives are required to retain 75 per cent of the shares they have received until they retire. If conditions deteriorate, the value of those shares may fall.
Our job, as stewards of our company, is to provide a good return for our shareholders.We need to maintain a long-term remuneration structure, consistent with G20 guidelines, that encourages appropriate behaviour just as much as it disincentivises bad behaviour.
This is not the time to throw out the whole market-based capitalist system. In my 23 years at Goldman Sachs, all but two of them in London, I have seen how markets have a remarkable ability to heal themselves. They are still the most effective mechanism yet invented to allocate capital where it is most needed, to promote long-term prosperity for the vast majority of the population. Markets are not perfect, however, which is why we fully support Government and regulatory efforts to raise capital, liquidity and risk-management standards.
Michael Sherwood is vice-chairman Goldman Sachs group and co-chief executive officer Goldman Sachs International.