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Presentation on Counting of Votes Disclaimer: Pl note this PPT is made as training aid and shall in no manner be taken as substitute of Statutory provisions and ECI directions. In case of doubts, please refer to them. 1
Contents of the Presentation S. No. Name of the Topic Slide Numbers 1. Major legal provisions related to counting 3 -11 2. Infrastructure and security arrangements at counting 12 -41 centre 3. Appointment of counting staffs and counting agents 42 -49 4. Counting of votes received through postal ballot 50 -56 5. Counting of votes recorded in EVM 57 -71 6. Sealing of EVMs and other papers 72 -77 7. Declaration of results 78 -89 8. Miscellaneous issues 90 -93 2
1 Major Legal Provisions related to Counting 3
Major legal provisions related to counting and election return R. P. ACT 1951 Sec 64: Counting of Votes Sec 64 A: Destruction, loss etc. of ballot papers at the time of counting • Counting under supervision and direction of the Returning Officer • Contesting candidate /election agent/ /counting agents have a right to be present. • RO shall immediately report the matter to ECI who may direct the counting to be stopped. • ECI may further declare poll to be void, order repoll for that polling station. • Or if satisfied the result of election will not get materially affected, may allow counting to be 4
Major legal provisions related to counting and election return RP ACT 1951 ( Contd) Sec 65: Equality of Votes • Result to be decided by draw of lot by RO. Sec 66: Declaration of Results • In the absence of any direction to the contrary from ECI, RO to declare the result on completion of counting. Sec 67: Report of the Result • RO to report result to ECI & to Appropriate Authority (i. e. Secretary State Legislature/ Parliament, who shall get it published in official Gazette immediately. 5
Major legal provisions related to counting and election return Sec 128: Maintenance of secrecy of voting • Applicable to officer/clerk/agent/person performing duty in connection to Election ( during poll or counting). • RO/ARO should take an oath to maintain secrecy of voting & read it out aloud before the commencement of counting of votes. • Violation punishable with 3 months imprisonment or fine or with both. Sec 129: Officers, etc. at elections not to act for candidates or to influence voting • Applicable to DEO/RO/AROs/Polling staff. • Imprisonment up to 6 months /fine/both. Sec 136: Other offences and penalties thereof [Sub sections to (1)-(4)] • Guilty of electoral offence: tampering with EVM/ballot box or ballot paper /nomination paper etc fraudulently • Imprisonment up to 6 months or 2 years /fine /both 6
Major legal provisions related to counting and election return CONDUCT OF ELECTIONS RULES, 1961 Rule 66 A: In relation to counting of votes where EVMs used, the provisions of Rules 50 -54 have been made applicable. And in lieu of Rule 55, 56 and 57, Rules 55 C, 56 C and 57 C have been made applicable. 7
Major legal provisions related to counting and election return Conduct of Elections Rules, 1961 Rule 51: Time and place for counting • To be fixed by RO at least one week before date of poll • Notice to be given in writing to each candidate/his election agent • Subject to ECI directions, a candidate may Rule 52 : Appointment of Counting Agents appoint counting agents which shall not exceed 16 for each place of counting • Appointment to be made in FORM 18, in duplicate. One copy for RO for record and other copy to agent for production before RO, not later than one hour before the time fixed for counting • No entry in counting hall unless second copy of FORM 18 is given to RO after signing the declaration • Revocation in FORM 19 8
Major legal provisions related to counting and election return Rule 53: Admission to the place of counting • No body else except RO/ARO, counting staff, candidates, their election agents and counting agents public servants on duty, persons authorized by ECI • Whosoever misconducts himself or fail to obey lawful direction of RO shall be removed from counting hall. Rule 54: Secrecy of voting • RO to read out provision of section-128 aloud before commencement of counting. 9
Major legal provisions related to counting and election return Rule 55 C: Scrutiny and inspection of EVMs before counting Counting staff and counting agents to inspect and ensure that the CU is not tempered and all seals are intact. In case not, report matter to ECI Rule 56 C: Actual counting 1. Press the result button and see the display of votes count. 2. Note down the same in part-II of form 17 C. Counting supervisor to sign on it along with candidates or their election agents or counting agents 3. Corresponding entries to be made in form-20 Rule 57 C: EVMs after counting. After, result is recorded in part-II of form 17 C, the CU to be sealed with the seals of the RO and candidates/ counting agents. 10
Major legal provisions related to counting and election return Rules 60 provides for continuous counting Rule 61 provides for re-commencement of counting after fresh poll Rule 63 provides for recount of votes Rule 64 provides for declaration of result of election Rule 65 provides for counting at 2 or more places for one constituency Rule 66 provides for grant of certificate of election to returned candidate 11
2 Infrastructure and security arrangements at counting centres 12
Infrastructural and security arrangements at counting centres • Counting place should be decided in consultation with police authorities at least one week before the date of poll. (If poll being taken in phases then the first date) • ECI fixes a common date and time of counting which shall have to be intimated to contesting candidates well in advance (As per Annexure 43 -A or 43 -B) • Preferably place of counting of a constituency should be in district HQ. No objection if it is outside the area for cogent reasons. 13
Infrastructural and security arrangements at counting centres • Each constituency should be counted in a separate hall. Under no circumstances more than one AC segment will be taken up for counting simultaneously in the same hall. (No exception. In case adequate halls are not available, then counting to be done in sequence i. e. first, one AC counting will be completed and thereafter the next one). • In simultaneous poll to Lok Sabha and Legislative Assembly, both to be counted in the same hall. Half of the tables for LS and other half for LA i. e. one side for Lok Sabha and the other side for LA. 14
Infrastructural and security arrangements at counting centres • RO needs to forward the proposal of counting centers in consultation with the observer in in Annexure 42 -C of HB of RO to ECI through CEO for approval at the earliest after last date for withdrawal of candidature. • After ECI has approved the same a mandatory notice to candidates has to be given in Annexure 43 -A or 43 -B of Hand Book of RO. • If, for any unavoidable reasons, the RO is unable to conduct counting on notified date /time, he should postpone counting to another date and time after obtaining approval of ECI. • The counting should not be done in a temporary structure. 15
Infrastructural and security arrangements at counting centers Counting of votes for entire AC to be preferably done at one hall/ place If more than two halls or places are required, ECI's written prior approval is required In case 2 halls are approved, allot in advance the PS to be counted in each hall. Intimate candidates accordingly For Each AC or assembly segment there should be a strong room and a spacious counting hall with separate entry and exit. Each counting centre to have distinct number and each hall to be distinctly numbered 18
Infrastructural and security arrangements at counting centres Infrastructure at Counting Centre Should be spacious enough to accommodate infrastructure and officials and agents Should have adequate lighting with proper standby arrangements (generator, etc. ) Adequate fire extinguishing equipment Should be a permanent structure. If unavoidably temporary, take ECI approval 19
Infrastructural and security arrangements at counting centres • No. of tables in counting hall depends upon – – – No. of polling stations to be counted. Space available No. of counting agents No. of counting staff including micro-observers Security concerns • In one hall, counting tables should not exceed 14 (during last Lok Sabha elections 2009, even 25 tables were allowed, with ECI's prior approval, provided hall was big enough). In addition to this one table each for RO and observer. 20
Infrastructural and security arrangements at counting centres • The candidates or their agents will be allowed to sit on ROs Table to watch the counting process. • A table with computer on which computation and compilation of data from each table after each round shall be done, should be alongside of ROs table. • If the tabulation is done at the table other than ROs table then one additional counting agent besides micro observer will be allowed to sit in on the tabulation table. • Adequate barricades using woodblock and wire-mesh for each counting table to prevent agents/candidates/representatives from handling polled EVMs, but agents should be able to view entire process 21
Infrastructure and security arrangements at counting centres 22
Infrastructure and security arrangements at counting centres 23
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Infrastructure and security arrangements at counting centres • Provide at every counting table: o o A blue ballpoint pen Paper knife for breaking open seals Part II of Form 17 -C Proforma for recording of votes secured by each candidate and NOTA by additional counting staff/ Micro observer • Make arrangement of loud speaker and a black board for disseminating information regarding trends in counting and results to public and media. • Adequate teams for sealing EVMs and other Envelops 30
Infrastructure and security arrangements at counting centres • Only official video camera for overall videography in the counting hall. • No camera still or video of journalist or media person is allowed inside the counting hall. • Hand held cameras of press/media persons having valid passes can be allowed to take a general view. They should not be allowed beyond a certain demarcated line or a string put for this purpose. • Under no circumstance votes recorded in EVM should be captured by any camera including the official camera. 31
Infrastructure and security arrangements at counting centres • Arrangements at counting centre- Observer should be provided with : – Separate Room/Cubicle with tables and chairs. – Telephone with STD and fax attached exclusively for use of Observer to communicate in strict confidentiality. – Number for this telephone to be obtained from phone company 15 days before counting date. In addition, necessary arrangements for Micro observer at each table may be made 32
Infrastructure and security arrangements at counting centres • Arrangements at counting centre for yourself: – A hotline with CEO – One more STD telephone to keep in touch with CEO & ECI – Fax and photocopy machines at each counting centre – Computer centre with power backup with facility for online transmission through GENSYS NOTE: - only ECI observer is allowed to use mobile phone inside the counting hall. 33
Infrastructure and security arrangements at counting centres • Media Centre with a officer from Public Relation Deptt and one officer deputed by RO for disseminating counting information/ latest trends -outside counting halls with adequate facilities: Telephone Fax Data communication Suitable arrangements to keep mobile phones of media personnel, since they can't visit counting hall with mobile. There may be a common media centre for all constituencies at a counting centre. – – • Public Communication Room. From here candidates and their agents can use their mobile. Suitable arrangements to keep mobile phones. 34
Infrastructure and security arrangements at counting centres SECURITY ARRANGEMENTS • At Storage place of polled EVMs- • TWO tier security arrangements round the clock at the strong rooms having polled EVMs. • Innermost perimeter by CAPF and outer perimeter by State Armed Police(SAP). • The candidates representatives to be allowed to stay outside the inner perimeter at a location which enables them to view entry points of the strong room. If no direct view, then CCTV arrangements to be made. So that they can see the gates of strong rooms. In CCTV case, they shall be taken periodically in batches to strong room to see and verify themselves strong room. • Round the clock control room in a adjacent room with a Gazetted officer. • A log book shall be maintained by the CAPF to record date, time, duration and names of any one, Including DEO/SP/RO/Observer/Candidates or their agents etc, crossing the 2 nd ring. 35
Infrastructure and security arrangements at counting centres SECURITY ARRANGEMENTS (Continued from previous slide) • The CPF contingent shall be given a camera to record such visits. Last but not least, all entry points of strong room should be under constant videography using web cam and laptops. Person deputed to take back up from lap top should be issued a photo- I card and his names etc be intimated to CPF posted there. • DEO shall visit storage campus (up to inner perimeter only) everyday morning and evening, if storage campus is in district HQ. If outside then by the RO, but DEO to visit at least once in a 3 -4 days. • Round the clock uninterrupted power supply, adequate fire extinguishers etc to be arranged for. • No vehicle, official or private shall be allowed inside the secured campus. 36
Infrastructure and security arrangements at counting centres SECURITY ARRANGEMENTS At Counting centerso First of all, secure and smooth movement of EVMs from strong room to counting hall and vice versa , has to be ensured. o 100 meter perimeter around a counting premise to be demarcated as 'Pedestrian Zone '. Must be duly barricaded with a entry gate to enter into counting premise. and no vehicle to be allowed to cross this. o Three tier cordoning system. The 1 st and outer cordon to start from pedestrian zone. Must have adequate local police forces with a senior magistrate to check identity of the entrants. Persons with photo I cards issued by ECI or DEO only to be allowed to cross. o 2 nd cordon will be at the gate of counting premise/campus and will be manned by SAP. Checking of identity and frisking ( only by state police personnel) to be done. o 3 rd cordon at the door of counting hall. CPF to be present. Frisking to ensure that no one enters with mobile and other prohibited items. 37
Infrastructure and security arrangements at counting centres PERSONS ALLOWED INTO COUNTING HALL Counting supervisors and assistants Persons authorized by ECI Public servants on duty in connection with election Candidates, their election agents and counting agents Every body inside the counting hall shall have to display his I-card 38 24 on his/her person.
PERSONS NOT ALLOWED INTO COUNTING HALL Police personnel, whether in uniform or plain clothed, NOT allowed. Must remain outside and can enter only when called by RO to come to control Ministers, State Ministers, Dy. Ministers of Union & state unless they are candidates The above dignitaries can not be appointed as election or counting or polling agent of candidate as they require security Counting agents cannot enter unless she/he has submitted 2 nd copy of appointment letter after completing and signing declaration 39
Infrastructure and security arrangements at counting centers PRIORITY IN SEATING IN COUNTING HALL (subject to seating capacity) 1. Agents of candidates of recognized national parties 2. Agents of candidates of recognized state parties 3. Agents of candidates of recognized state parties of other states permitted to use reserve symbol 4. Agents of candidates of registered unrecognized parties 5. Agents of Independents Candidates 40
Infrastructure and security arrangements at counting centres DISCIPLINE & DECORUM IN COUNTING HALL Agents to keep seated at allotted table. No one is allowed to carry mobile phones except RO/ Observer. Agents shouldn't be allowed to move about hall. However, Candidates/ Election Agents can move around hall. Only one person – either candidate or agent to be present at a table on behalf of contesting candidate. If RO doubts any person he can have him/her searched, even if they possess valid authorization letter. CPF officials posted at doors of counting hall. No one can enter or leave hall without RO's permission. RO can send anyone out of hall if he/she disobeys RO's orders. 41
3 Appointment of Counting Staff & Counting Agents 42
Counting staff & counting agents • Counting staff is appointed by the RO concerned. • Format of Appointment letter prescribed in Annexure-44 of HB of RO. • Requirement to be assessed on basis of no. of counting halls and no. of counting tables plus reserve. For each table: • One Counting Supervisor (preferably a Gazetted officer of Central/ State govt. or officer of equivalent status of PSUs. • One Counting Assistant • One micro observer (a Central Govt. official) • One Group D employees Also - • Reserve staff • Additional Counting Assistant for Observer to do parallel counting 43
Annexure 44 44
Counting staff & counting agents • Randomization shall be done from the database of election officials using randomization software – 120% of required number for the district one week before the date of counting. Presence of Observer not necessary – AC wise randomization 24 hours prior to commencement of counting in the presence of the observer. – Issue the appointment letters to counting staff with a direction to report to respective counting centre on counting day – The allotment of tables to each counting supervisor/ counting assistants/ micro-observer shall be done in the presence of the observer and should be done at 5 AM of the counting day. This randomization can be done manually also. – Videography of entire process is to be done for records. 45
Counting staff & counting agents RO to inform each contesting candidate that he is entitled to as many counting agents as there are counting tables plus one for RO table and one for tabulation table. Any application on plain paper to be rejected. Form 18 to be submitted in duplicate. The RO will keep one copy and return the 2 nd copy. On counting day, the agents will sign the declaration part of the Form 18 and give it to the RO. Issue photo identity cards to such counting agents under your seal and sign- No entry into counting hall without I-card 46
Counting staff & counting agents Appointment of counting agents in Form 18. Revocation in Form 19. Finalize list of counting agents appointed through Form 18 by 1700 hours 3 days prior to date of counting Counting agent should sign on badge immediately. 47
Form 18: Appointment of Counting Agents 48
Form 18: Appointment of Counting Agents 49 32
4 Counting of votes received through Postal ballots 50
Counting of votes received through Postal ballots Under Rule 54 A, postal ballot papers are to be counted first so in all cases, 1 st round shall be for PBs only. (However, it has to be completed before start of penultimate round of EVM counting). Counting of votes in EVM can be commenced 30 minutes after start of Postal Ballot counting, even if the latter is not completed. Not necessary to wait further. Counting of PBs to be done at RO's table only. One ARO may be specifically designated for supporting the RO for postal ballots. All PBs received before the hours set for commencement of counting shall be brought before RO and counted. Covers in Form 13 C containing PB received after fixed hour shall not be opened. They should be rejected and kept separate in sealed packets with particulars noted on it. Covers in Form 13 C received in time to be opened one by one. 51 33
Counting of votes received through Postal ballots As each cover is opened, take out declaration in Form 13 A and inner cover "A" in Form 13 B. If declaration in Form 13 -A is not found, reject the postal ballot Scrutinize Declaration Reject if not duly signed/attested by competent authority Each rejected cover to be endorsed suitably; Such declaration 13 A & inner cover (Form 13 B) be put back in cover i. e. Form 13 C. Then…. Also reject the PB if substantially defective or Serial Number in Form 13 A and inner cover 'A' in 13 B does not match. 52
Counting of votes received through Postal ballots all such covers to be kept separately in an envelop and sealed with particulars i. e. the name of the constituency, the date of counting and brief description noted on top for easy identification All OK declarations to be kept together in a separate larger cover 'B' and sealed so that secrecy of ballot is not violated Now open 13 B and scrutinize Postal Ballot Paper and take decisions. All these must be done before cover in Form 13 B containing ballot paper is opened 53
Counting of votes received through Postal ballots Count valid votes and credit each candidate with votes given to him Calculate total number of votes received by each candidate This should be carefully entered in Result Sheet in Form 20 at appropriate column. Particulars (name of constituency, date of counting, brief description of contents) on sealed packet All valid and rejected PBs to be bundled, packed, sealed with your seal, candidates' seal if they wish and then ECI Secret seal Announce the result aloud of the PB round for information of candidates 54
Counting of votes received through Postal Ballots Postal Ballot Paper is rejected if: Votes given for No vote is more than recorded one candidate It is spurious ballot paper Marked/ It bears Not indicated mark It is returned in such a apart damaged/ in the way that from mutilated cover 'B' it is vote or that its doubtful sent identity as writing along for which by which genuine can with it to candidat voter can not be e vote established elector be has been by RO identified given 55
Counting of votes received through Postal ballots • There is no particular mark as per law to be made by voter to record vote on PB • Any mark is valid if it is clear beyond reasonable doubt in favor of which candidate vote has been given • It should not be rejected if mark has been made more than once to clarify choice • PB will not be rejected merely on the ground that the attesting officer has not put his seal on the declaration , if all relevant details of attesting officer have been mentioned • The PB will also not be rejected on the ground that the sender has not put his signature on the outer cover 'B' (Form- 13 -C) if the identity of the sender is verifiable on the basis of his declaration in Form -13 -A • Sealing of packets should be done using RO as well as Commission's secret seal. Candidates also allowed to use their seals. 56
5 Counting of votes recorded in EVMs 57
Counting of votes recorded in EVMs to be distributed sequentially, i. e. PS no. 1 to Table 1 and so on. Nodal officer to ensure. Keep account of such distribution with you Along with CU, sealed cover containing Form 17 C (Account of Votes) to be brought to counting table. Remove the seals from carrying case, take out CU. Place on table for inspection of seals by Candidates/ agents. CHECK that green paper seal is intact and its S. No. tally with paper seal account prepared by Pr. O in Form 17 C : Part I: Item 9. …… …. . Decide if clerical errors or actually tampered with. If tampered with, keep aside and inform ECI immediately Only CU required for Counting. BU to be brought into hall only if inspection required. When taken out of carrying case, check: • That it is the same CU supplied to the PS • Seal on Cand set Section is intact. • Outer Strip Seal in Result Section. • Special Tag' in Result Section. • Check S No of Pink paper seal affixed on CU. If seal is properly intact and there is no tampering, votes will be counted. Proceed further 58 37
Counting of votes recorded in EVMs Switch 'On' the CU Press the 'Result-I' button. Total no. of votes for each candidate will be displayed for that PS. Lift the unit and show it to all agents so that they can note down votes polled by candidates. Counting Assistant to note result in Part –II – Result of Counting of Form 17 C. If required, press again to show result to candidates/agents so that they are satisfied. After result noted in Form 17 C-part II, close cover of result section and Switch "OFF" CU. 59
Counting of votes recorded in EVMs Counting Supervisor to tally Result noted in part II of Form 17 C and that noted down in Item 5: Part I: Form 17 C Counting Supervisor should then hand over duly completed 17 C to RO. Observer to do parallel counting of 2 PSs, randomly selected, with the help of Addl. Counting staff to get satisfied that votes tally with Form 17 C After completing form, counting supervisor to sign it RO to countersign in part-II of 17 C after satisfying himself. On basis of individual Form 17 C, RO to get prepared a round wise statement in the prescribed format. RO and Observer to sign it after necessary checks. Request candidates'/agents' present at table to also sign. Thereafter 17 C should be sent to the Officer compiling final result in Form 20. Announce the votes polled against each candidate round-wise after having it written on a black board so everyone can see. A copy of round wise result to be kept in Obs. folder and one copy to each candidate. 60
Counting of votes recorded in EVMs Round wise statement proforma 61
Counting of votes recorded in EVMs Proforma for recording of Votes by Additional Counting Staff 62
Counting of votes recorded in EVMs Officer compiling result in Result Sheet in Form 20 will do so strictly as per entries in Part II of Form 17 C. He will note down no. of tendered votes polled, if any, in Form 20. Take note that these are not be counted. For AC, Final Result Sheet, You need to prepare only Part I of Form 20 where you mention no. of postal votes received by each candidate. In LS election Part II also to be filled up. Grand total should be struck accurately as discrepancy in the form will affect the result of election and declaration of result. This will invite severe disciplinary action Carefully check entire Form 20 if all entries have been made for every PS and it is not incomplete After all details have entered in Form 20, strike the grand total credited to each candidate, grand total of postal and votes polled at PS 63
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Counting of votes recorded in EVMs After all rounds are completed and final result sheet in FORM-20 is ready, RO SHOULD NOT immediately sign it. Before announcing , pause for 2 min during which candidate/agent can ask for recount for PB or for all rounds for some round/s. Ascertain how long he will take to make an application for recount in writing If time requested is reasonable, announce exact hour and minute till which you will be waiting 67
Counting of votes recorded in EVMs If time requested is reasonable, announce exact hour and minute till which you will be waiting After careful recount, make changes if any in Form 20 and announce the same. Complete and sign Form 20 Consider the grounds urged in application and decide if valid in whole or part. Reject entirely if found unreasonable/frivolous Reason for accepting or rejecting the application should be recorded in detail After observer's clearance is obtained, announce the result 68
Counting of votes recorded in EVMs PLEASE NOTE • Penultimate round of EVM counting shall not commence unless, POSTAL BALLOT counting is over. • RO's duty is to accurately count the recorded votes. Hence RO can at any time order the staff to recount the votes. • In case the victory margin is less than total number of Postal Ballot received then re-verification of all postal ballot should be done, even if no candidate/agent has asked for it. • All the postal ballots rejected as invalid as well as counted in favour of each candidate shall once again be verified and tallied in the presence of RO and OBSERVER who shall record the findings of re-verification and satisfy themselves before finalizing the result. 69
Counting of votes recorded in EVMs PLEASE NOTE (contd…) • Entire proceeding to be VIDEOGRAPHED and CD of such videography to be kept in a sealed cover for future reference. • Under no circumstance actual votes recorded on an EVM or ballot paper is to be photographed or covered by any audio visual coverage • Take care while doing videography, the focus is on activity and not on the actors • Media persons are to be taken inside counting hall in batches duly escorted by a senior officer 70
Counting of votes recorded in EVMs PLEASE NOTE (contd…) Important instructions of the Commission • 470/2007/PLN-I, dated 29/08/2007 • 51/8/7/2010 -EMS, dated 20/11/2010 • 470/2011/EPS, dated 05/03/2011 • 470/TN-LA/2011, dated 05/05/2011(as amended vide letter no 470/INST/2012/EPS, dated 03/03/2012) • 51/8/7/2010 -EMS, dated 07/05/2011 • 51/8/7/2011 -EMS, dated 14/02/2012 • 470/INST/2013/EPS dated 02. 05. 2013 • 470/INST/2014 -EPS, dated 30. 04. 2014 71
6 Sealing of EVMs and other important papers 72
Sealing of EVMs and other papers • After counting of one round is over, the EVMs have to be re-sealed. • Resealing to follow procedure as given: Remove battery and re-seal Cand-set Section Close outer cover of result section and reseal it Keep CU in carrying case Reseal Carrying case Attach address tag containing following details: Particulars of election Name of constituency Particulars of PS where CU used Date of Counting Put SECRET SEAL in addition to your own, on all 73 above seals 50 S. No. of CU Date of Poll
Election Papers that require to be sealed are (Refer Rule 93 (1) of the Conduct of Election Rules 1961): Packets of registers of Form 17 A including voters' slips Packets of unused postal ballot papers with counterfoils attached thereto. Packets of used PBs- valid or rejected- including the packets in which covers containing PSs received late are kept. a. Packets of used and unused tendered ballot papers. b. The packets of unused (surplus) ballot papers meant for display in BU and for use as tendered ballot Papers. Packets of counterfoils of used PBs. Packets of marked copies of electoral roll Packets of declarations by electors and attestation of their signs 74
Appoint an senior officer to supervise sealing of packets. These papers to be sealed with Secret Seal of ECI All to be put in steel trunk Each steel trunk locked with two locks and each lock be sealed. EVMs and election papers thus sealed shall be deposited in safe custody of DEO without delay DEO should ensure that these are deposited in treasury/sub-treasury under double lock, key of one will be kept with DEO himself. The envelops sealed under R 93(1) shall not be opened and their contents inspected by any person/authority except under the order of a competent court under Secret Seal NOT to be put on locks. 75
After sealing of EVMs and election papers, RO should draw up proceedings of counting process mentioning, inter alia, -: * Full particulars of candidates/agents present in counting hall * Fact that they were asked to affix seals on voting machines and packets of election papers, if they wished. * Particulars of persons who had affixed such seal and those persons who refused to do so * Sign the proceedings and obtain signs of the candidates/agents as present and willing to sign. The proceeding should be kept in a sealed cover along with other election papers. 76 53
After all packets are sealed, Secret Seal should be put in separate packet Affix seals of candidates/agents if they wish The secret Seal should be returned IMMEDIATELY after such sealing to ECI Send through registered insured post To be returned to Commission within 24 hours after counting is completed. 77
7 Declaration of Results 78
Declaration of results • Result declaration after: – Completing and Signing Form 20 – Obtaining necessary approval from ECI, wherever needed. – Obtaining No Objection from ECI's Observer – Any request for recount , if received, has been duly disposed of by a speaking order of the RO. • Declare the result by loud announcement 79 56
Declaration of result Observer's No Objection 80
Declaration of result • Formal declaration of result should be made by RO in either Form 21 C or Form 21 D : – Form 21 C for General Election – Form 21 D for bye election • Name and address of elected candidate to be as per list of contesting candidates [FORM-7 A] • Date of declaration is date on which result is declared and not date of dispatch of declaration to appropriate authorities. • Complete and certify return of election in Form 21 E. • Forward signed copies of 21 E to ECI & CEO of your state • You can supply copy of the 21 E to an applicant on payment of Rs. 2/- fee [Rule 93(3)]. 81
Form 21 C 82 59
Declaration of result Send copies of Form 21 C to : ECI CEO of state Union Secretary to Ministry of State Law & Justice Government Legislative (Legislative Assembly Department) 83
Report result of election to: ECI by fax/ email (Without any failure) Chief Electoral Officer of State Secy. Gen. Lok Sabha/ Secretary of State Legislative Assembly Director of News Services, All India Radio, New Delhi AIR Station in State HQ Director, Doordarshan Kendra, New Delhi Information Officer, PIB, New Delhi Ministry of Law Govt. of India/ State Govt. 85
Declaration of result • As soon as candidate is declared elected, you should grant to such candidate, a certificate of election in Form 22. • Only candidate or in his absence to a person duly authorized by the candidate and who is personally known to the RO, can receive the certificate of election from RO. • Obtain acknowledgement of its receipt duly signed (in any language) by the candidate from the candidate or the person authorized by the candidate. • Only 4 persons can be present at this occasion excluding the candidate or duly authorized person by the candidate for receiving the certificate of election from RO. • Signature has to be attested by RO only before dispatch to the Secretary of state LA/ the Secretary General of the Parliament • Send this acknowledgement by registered Post with AD. 86
Form 22: Certificate of Election 87
Declaration of result Acknowledgement from returned candidate 88
8 Miscellaneous Issues 89
Adjournment/ Stoppage of Counting Process If RO has to adjourn counting for unavoidable reasons, he should seal and secure all EVMs and election papers outside the strong room using RO's seal Allow every candidate/agent to put seal as well as put their own locks on all room including strong room where materials are to be stored 90
Adjournment/ Stoppage of Counting Process The Observer has the power to stop counting at any time before declaration of result and has power to prevent declaration of result if s/he feels: • Booth capturing has taken place at large no. of PSs • Ballot papers are unlawfully taken out of the custody at any place fixed for poll/counting of votes • Election materials are intentionally/accidentally lost, damaged or destroyed or tampered to such an extent that result can't be ascertained RO has no power to order recommencement of counting. This will happen on ECI's orders only. 91


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It is interesting that what is fascinating to an outsider, like me, seems so mundane to people who see it everyday. For example, this pineapple vendor with checked red top and wonderful hat, whose chapped hands are indicative of a hard life. It is unlikely she's been photographed much before and she was baffled and bemused by my interest in her.
I found this scene interesting in a textural sense – that hat, her top and the pineapples all contrasted one another but the balance of each was just right.
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Lens: Nikon 50mm f/1.8D

subset: commoncrawl


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Wellingtonians with Chinese roots celebrating Year of the Sheep
Feb 15th, 2015 | By Matthew Lau | Category: Editor's Picks, Features, Front Page Layout, Latest News, Most Popular, News, Student Features
THE nation famous for its sheep will do its best to welcome the Chinese Year of the Sheep in the capital.
Chinese New Year is an annual festival which starts on February 19.
Chinese New Year is as important to the Chinese as Christmas is to Kiwis, says Malcolm Young, a Cantonese Chinese Wellingtonian born and bred.
Young is the president of the Wellington Chinese Sports & Cultural Centre.
"It means so much to them, they take time off work and it's very family-orientated," he says.
Young intends to keep this year's celebration low-key, a dinner with the cultural centre contributors and a meal with his parents.
He acknowledges the importance of keeping traditions such as vegetable dishes to signify cleansing, and noodles to indicate longevity.
Drums, symbols and gongs represent scaring away bad spirits during lion dances.
"We're pretty 'Kiwi-fied'. The only traditions we uphold is getting together basically, the kids might receive red packets but they don't expect it."
Red envelopes, known as "ang pow", are small envelopes of money handed from elders to children.
Young recalls spending Chinese New Year in Shanghai on the way to Beijing in 2007, the only time he spent it out of Wellington.
He says workers head home to their villages with presents for family members.
But that year was particularly chaotic as a major snow storm halted road access and the domestic airport cancelled all pending flights.
"Thousands of people were left stranded, not moving from their spot in order to hold on to it.
"It was bedlam, people were begging for a flight," Young says.
Linda Lim, programme director for Asian Events Trust is also a Wellingtonian born and bred Cantonese Chinese.
"Growing up we didn't really celebrate it, my parents focused on our family fitting in with the Kiwi culture," she says.
After getting married and having children, Linda organised the Chinese New Year event in Wellington for the first time in 2002, and it has grown from there.
The event takes place at Shed 6 on the waterfront, where people from all cultures can get involved with the celebration.
Lim believes Chinese New Year signifies spending time with her family, giving red packets of money to her children, purchasing new clothes, cleaning her house, and paying off debts.
According to Statistics NZ, Chinese New Year helped boost the number of visitors coming to New Zealand in January of last year to 292,400.
The number of visitors in January 2014 was up 12 percent from January 2013, and was the highest ever for a January month.
Population statistics manager Andrea Blackburn says most of the visitors arrived from China and Hong Kong
"Chinese New Year is a popular time for travel to New Zealand, and it fell at the end of January, whereas last year [2013] it fell mid-February," she says.
Vice president of New Zealand China Friendship Society Wellington Branch, Christine Strickland, moved to Nelson in 1979 having been raised in her native Hong Kong.
She became an integral member of the society after moving to Wellington in 2001.
The society was founded 62 years ago and boasts the largest of the 15 branches across New Zealand with 150 active members in Wellington.
Its Chinese New Year banquet will host roughly 120 members and guests.
Strickland is married to a European New Zealander, and tries hard to keep the Chinese traditions in her family.
She says Chinese New Year is on a much bigger scale in Hong Kong, where visiting relatives is a major activity.
"It's very different in Wellington, we don't have any relatives here to visit but we try to keep it very family-orientated."
Geoff Ngan, head chef at Shed 5 and The Crab Shack, is a first generation New Zealander after his family migrated from China.
Like Strickland, Ngan's offspring is half-Chinese, an area of his upbringing he doesn't want his son to neglect.
"My son is going to be very European New Zealand. I probably need to encourage the Chinese side of it, so he doesn't forget that he is half-Chinese, which is an important part."
Owner of Monsoon Poon, Mike Egan, has four Chinese chefs on his roster.
"Chinese New Year for them is not that important here in New Zealand," he says.
"Every year they take turns to go back to China, they can't all go at once otherwise I'd have no chefs left. It's really expensive, the air fares get ramped up."
Egan says Chinese New Year in China is a massive transport nightmare, with 150 million people who all want to go back to their village.
"They are quite happy to go every three or four years, every year would just be a bloody nightmare."
In years gone by, the restaurant has been offered to pay to have lion dancers come through, but no firecrackers due to health and safety reasons.
"A lot of Kiwis obviously don't understand the significance of it."
Asian Events Trust has organised this year's celebration on February 15, which will start with food stalls at Shed 6 and climax with a street parade from Courtenay Place to Frank Kitts Park.


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Read Dr. Diane Levin's article, "Time Matters: The Importance of Sustained Play in Child Development," which was recently published in Child Care Information Exchange (July/August, 2016).
Read Dr. Diane Levin's article, "Time Matters: The Importance of Sustained Play in Child Development," which was recently published in Child Care Information Exchange (July/August, 2016).
On July 7th, our newest member to DEY's National Advisory Board, Ruth Rodriguez-Fay, made the following speech at the First Focus Summit that was held at the National Press Club in Washington, DC. Today we are honored to share her powerful words, with permission from Rodriguez-Fay.
Diversity and America's Generation Gap
by Ruth Rodriguez-Fay ~ Diversity Adviser of Save Our Schools
"If you don't understand the journey of those you serve, you cannot be an advocate for justice." - Mary Bacon
Mary's quote above is essential to this presentation that I have been honored to share today. It is critical because of the present day infusion of Corporate America into the design and construct of our public schools. It is also more so, because those who have set their goal into restructuring our public schools have chosen to isolate certified educators, child development experts and families whose stakes are high in ensuring our children success. Instead, we have everyone from billionaires, hedge funds moguls, real estate investors positioning themselves as the saviors of what they have come to label as "failing" schools. They have used their $$power to influence legislators into passing an education reform that goes against what we educators have been trained to do. The disrespect to the teaching profession, especially those of us educators of color, has been unprecedented. No other profession has received such attacks as teachers have, such blatant attacks by non-educators on our ability to do what we have spent our lifetime career mastering.
The Billionaires and hedge funds moguls have waged a war against public education, especially harmful to communities of color, never seen since a century ago, when a similar attempt by Corporate was made. The nation's largest lobbyists, the American Legislative Exchange Council (ALEC), looking for profit ventures for their investors, determined that public education was a multi-trillion investment opportunity just waiting to be tapped; and they wasted little time to begin to concoct a business-model, profit-making endeavor masquerading as education reform with business, factory-style measure, one that these bandits will never consider subjecting their own children. My friend, today's leading respected civil rights advocate, Rose Saunders, almost brought me to tears when she declared that, "this is the worst war ever fought on American soil, for neither the civil war, nor the war for civil rights can compare, for the casualties of this war are our precious children."
I was hopeful when Governor Deval Patrick of MA announced his Readiness Project, seeking advice on his education policies. I was honored to serve on his Massachusetts Comprehensive and Assessment System (MCAS) and Assessment initiative, hoping to have the opportunity to present an alternative to the damaging high-stake test forced upon all the children, one that had killed the dreams of so many children who were denied a high school diploma based on this single test. Learning that our alternative recommendations were denied, and the state would continue with the MCAS, I confronted the Governor at his event at Framingham State University, in an audience of over 300 people, I said face to face, "Governor, I thank you for giving the opportunity to serve in your Readiness Project on MCAS and Assessment. I am saddened that you did not accept our recommendation for alternative form of assessment, and have made the decision to continue the harmful test. But, I challenge anyone in this room, including you Governor, to immerse yourself in Spanish for one year, then take the test in Spanish, for that Governor, is what you are asking English language learners to do." One year of English immersion was all that former Governor Mitt Romney believed English language learners needed to compete with their English speaking counterparts; as a result, MA has continued to demand that all students must take the test, and if they fail, they do not receive a diploma. That night Governor Patrick promised that he will look into this and pointed me to one of his staff. Unfortunately, MA English language learners still are subjected to the test!
Let us look at how one goes about privatizing public education? First, you manufacture a crisis and instill public fear. We saw in the Hollywood propaganda, Guggenheim's Waiting for Superman, where teachers were blamed for everything that is wrong in the country, and posed schools and the students as "failures", who needed to be rescued, this time by a business-style intervention. Create a rallying cry for the need to save citizens from an imminent danger, and only they can provide the relief, in this case, since teachers are the problem, they will provide immediate relieve through their profit-making endeavor, known as Teach for America. These are recent young college graduates, (no need to have an education degree, only agree not to join the teacher's union), who will receive 5 weeks of training where they are advised never to associate with union, certified teachers. These teaching interns are replacing certified, union teachers with years of experience, then are placed in the school districts with majority Black and Latino student populations. They fit right in with the Charter Schools Enterprise, who enjoy the hiring of non-union, and many non-certified teachers. You then create a system which becomes a self-fulfilling prophecy. This is done through the enforcement of a high stake test that is used to deny student's promotion and graduation, evaluate teachers based on student's test scores, then when a school reaches the level of failing based on the test, then they come in with the claim that since schools are failing they are the only ones that can save them.
I have a challenge understanding how these profiteers positioned themselves as the savior of a system that they created. Remember when the Bush administration went to bomb Iraq? The campaign prior to the bombing was filled with lies about weapons of mass destruction, how we were going to save the people of Iraq from their evil leaders. Then, after destroying the country, our government came back to the people saying that our tax dollars will be used to give Chaney's Halliburton a no-bid contract to repair what they broke. It is the same playbook they are using in education, create the conditions for failure until the system is broken, then claim that they alone can fix it. In order to fix what they broke, they use an appealing language, like "innovation", "reform," and their favorite, "choice." What we have come to understand about "choice," is that the choice is only for the profiteers not the families of children with special needs nor the English language learners.
Another form used is to deflect the truths with dog-whistle propaganda, glossy presentations that disguise the real ideology of greed under the umbrella of "freedom" and "saving children." Once the propaganda is solidified, that is when ALEC came in. ALEC, with funding from Bill Gates, were the mastermind behind the Common Core, who were able to forge alliances with big business and state legislators. Another brilliance of the profiteers was to buy off both major political parties, as we now know that both Republicans and Democrats have drunk the Corporate education reform cool-aid. This was done through the creation of legislation that politically and financially benefited the stake holders in this case the Billionaires and Wall Street investors and the politicians. They also use the tactic of laundering the policies through a number of non-profit agencies and corporate philanthropy, where the origins are not easily traced.
These are the same "stake holders," comprised of corporations who are managing charter schools and online schools and other "options" in the place of the "failing schools." Deals are made with textbook and testing companies that schools must use, generating billions of profits for these companies, while public schools languish from lack of resources, such resources that otherwise schools could spend hiring teachers to reduce class size, or provide essential needed materials.
Charter schools claims to be the solution for the failing schools, have been shown to do no better than the schools they rob the resources from, and many have established policies that "counsel-out" students that they fear will not pass the test, and the public school from where those students come, must take them back. They traditionally do not take high leveled special need students, nor English language learners.
Now, I want to end with this food for thought: The Common Core was designed with little to none expert educator or child development advice. When, the President announced its early education initiative, many of us were hopeful that our Black and Latino young children will benefit from early intervention. But, as we read the wording and began to understand what was involved, it became clear that "test and punish" was now being imposed on children who were 4 and 5 years old. To her dismay, my friend Nancy Carlsson Page, Professor of early education at Lesley University expressed her disdain, as she told me, "for now we have 4 and 5-year-olds, who should be spending their time in play activities, learning about their environment and socializing as well as developing a love for learning, forced to spend the better time of the school year prepping for a single test, a test that has been shown to be harmful and abusive to children."
Our fight for public education is only good if we fight for social justice.
- Denisha Jones, SOS, United Opt Out, BATs, DEY, Howard University
Closing schools is a hate crime. - Irene Robinson, Dyett Hunger Strike
When you undermine the dreams of the children, you undermine the future.- Rev. Barber II
The best time to plant a tree is 20 years ago. The second best time is right now. - Tanaisa Brown, student organizer from Chicago (quoting a Chinese proverb)
Even if we don't succeed in righting the moral wrong, the children have to see us trying. - Rev. Barber II
My head and heart are spinning as I reflect on the overwhelming weekend in Washington D.C. - the Peoples March and Rally on Friday, the Save Our Schools Coalition for Action conference at Howard University on Saturday, and the organizing meeting on Sunday morning. Folks came from all over the country--Seattle, Philadelphia, Detroit, Boston, New York, Florida, California, Hawaii, Rhode Island, Connecticut and more.
The rally began on the Friday morning - as the news of the Dallas police shootings was still emerging. As the weekend unfolded, one thing became crystal clear. Our work to bring well-funded, high-quality schools to every neighborhood is inextricably connected to social justice, economic inequality, poverty, and racism. We can not work in silos in our efforts to reclaim public schools. Jitu Brown, the National Director for the Journey for Justice Alliance explained that we are working on many of the symptoms of the problem but we are not working on the root of the problem. "The virus is white supremacy." And he is so right. Our country's historic and systemic racism and the inter-generational trauma that it imposes on people of color - including the white supremacy of corporate capitalism - is the beast that we have to confront and push back against. That is the work of white people in our country today.
For DEY it means expanding our work on poverty, which has the greatest impact on the youngest children. And continuing our work on the growing issue of preschool and kindergarten suspensions - which overwhelmingly effect young black and brown boys. It means more white people must stop talking and begin listening to people of color. It also means getting more involved in local elections to help shift the power. For me, personally, it will also involve having intentional conversations about this with my white colleagues (other teachers). And in my home, it is having honest conversations about all of this with my two sons - 12-year-old white males.
This year, the Save Our Schools Coalition weekend was set up so that children were invited and involved. And it was a brilliant move on the part of the organizers. Students as young as 12 spoke at the rally and presented at the conference.(You must check out Asean Johnson from the Chicago Student Union on this video) High school students from Boston shared how they expertly organized student walkouts to protest budget cuts and how they are helping the campaign in Massachusetts to #KeeptheCap on charter schools. Even younger children marched, listened, made signs, sang, and inspired us. They are the future and they keep us grounded. They are watching, listening, and learning. And as Rev. Barber II said, if we don't succeed, "the children have to see us trying." Amen.
For those of you who could not make it to DC, please know that the speeches from Friday and many of the sessions from the conference were live streamed and are available to view on schoolhouselive.org. For me, to have shared the stage with the likes of Rev. Barber II, Jitu Brown, Jesse Hagopian, Julian Vasquez Heilig, Asean Johnson, Irene Robinson, the DC Labor Chorus and so many more on such an historic weekend is something I will never forget. Diane Ravitch and Jonathan Kozol were there, as well. They are all champions for the cause.
people's march
Save Our Schools Coalition Set to March in DC on July 8th!
For the last ten years the nation has been subjected to failed education policies. These policies have launched a national attack on our urban areas and on our public schools.
On Friday, July 8th thousands of activists , parents and youth will converge on the Lincoln Memorial for a rally and march calling for change in public education.
The People's March for Public Education and Social Justice is being organized by the Save Our Schools Coalition. (FB at save our schools coalition). There will be conference for activists and organizers on July 9th at Howard University.
Key Concerns are reflected in the coalition's top six demands:
Denisha Jones, Geralyn Bywater McLaughlin and Ruth Rodriguez Ray will be there representing DEY and bringing the early childhood lens to the movement.
Join us on July 8th at the Lincoln Memorial in DC to build the movement to take back our communities and our public schools for the children, families and educators who deserve them!!!
On July 9th further the dialogue at The People's conference at Howard University: Save Our Schools Activists Conference: New & Experienced Organizers Working together. There will also be a strategy meeting Sunday morning.
August 2016


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Be sure to join the conversation 'The Boys Are Back in Town' by purchasing tickets to Summer of the Seventeenth Doll by Ray Lawler and Hir by Taylor Mac. These shows have some very interesting parallels and we'd love you to see them both. Our greatest Australian classic sits side by side with a hilarious cutting edge new American play. Both plays begin with men returning home only to find things have irrevocably changed. These men are grappling with their own identities within these shifted realities. Tickets available at www.bsstc.com.au.
This FREE public panel discussion, Talking FIFO and DIDO on Thursday 17 May at 6pm in the Heath Ledger Theatre foyer, is just one of the activities we have programmed as part of this mini-festival pairing. Register your interest to attend here.
This panel discussion will be hosted by Artistic Director, Clare Watson. She will be joined by:
- Laura Fruhen, Research Fellow (Management and Organisations, UWA Business School), currently undertaking extensive research on FIFO work.
- Stephen Gallagher, family support liaison with Ngala.
- Mark Greenwood, psychologist and Director of People Solution. Mark specialises in safety and career transition.
- Megan Harrison, FIFO wife and mother.


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It's always interesting to hear the predictions of what the top technology trends will be for the coming year. Thankfully, eWeek, Baseline, Technorati, and InformationWeek have some good suggestions. I've summarized and added my own two cents:
1) Cloud computing-And you thought clouds were in the sky! Cloud computing, otherwise known as Software as a Service (SaaS),"is computation, software, data access, and storage services that do not require end-user knowledge of the physical location and configuration of the system that delivers the services," according to Wikipedia. More and more software will become available as a service, paying a monthly fee to use their software over the internet. Many church management systems have provided their "web-based" software in the cloud for years, and more are doing so every year.
2) Mobile Everything–eWeek reports that the top trends in mobile technology include Bluetooth 4 that will have "a low-energy mode that will enable communication with peripherals and sensors and makes it a fit for industries such as health care," more business-t0-business mobile apps, widgets "installable Web applications that can run on a device's home screen," increased functionality of app stores, enhanced location awareness, and Multimegabit wireless broadband through 4G, dominance of touch screens. Computerworld also confirms that mobile is key. More services and solutions are becoming available in the church market, with "church app" developers around every corner. Churches should consider developing their own church app that can work with their ChMS.
3) Security Issues-With the iniquitousness of mobile and cloud computing, security is big business. Keeping data secure and safe – from financial data to company files – is becoming even more important than ever before. For churches looking to take donations and payments online, finding a provider that is Level One PCI Compliant is critical.
4) End-User Control-With the rise of social media (Facebook, LinkedIn, Twitter, YouTube, etc.) the end-users have a growing amount of control. This affects your product and organization's brand, influences how technology is enhanced, and basically turns the ship on top of itself. I see this becoming more of a trend in church culture where the culture adapts and changes away from church, through social media. People connect via technology, and this drives their face-to-face connection at church.
5) Internet TV-The couch potato is dead, the "streamer" is here to stay. With Google TV, Netflix, Hulu, and Roku, keeping up with acronyms will be trickier, but watching the entire first season of Scrubs anytime you want it will be much easier (I can speak from experience). With major cable companies reporting dismal declines in subscribers, internet TV programming is off the chart. In our family, we just downgraded cable and love watching Netflix over our Wii. Churches like Northland, A Church Distributed, offer live streamed services over Internet TV and Facebook. This will become more popular as well.
6) Tablet Computing-From Technorati, Christopher Califf notes, "The tablet takeover appears on track for 2011. The technology research firm Gartner projects that tablet sales will hit approximately 55 million units next year, triple the number for 2010. Gartner also states that in 2011, all-in-one tablets, such as Apple's iPad or Dell's Streak, will 'cannibalize' their reader-focused counterparts, such as Amazon's Kindle or Barnes and Noble's nook. As Apple rolls out the iPad version 2 in spring and Google enters the tablet game, Gartner's forecast could reign true in 2011."
7) Hardware Purchases-According to Baseline, organizations will need to purchase new hardware systems this year more than last year, spurred by aging systems, reduced inventories and the release ofWindows 7. "We expect this trend to continue into a second year, possibly even stronger than the numbers here indicate," comments Baseline.
8) Short Attention Span-Alex Wolfe, Editor-in-Chief of Information Week, notes: "If everyone now accepts that the short attention span fostered by the Internet is having deleterious effects, then maybe we're all ready to step back from our Blackberrys for a bit and do some longer-term thinking." I think this year, many folks (myself included) need to take a step back and reevaluate how to put boundaries on technology so that it doesn't supersede our interactions with real live human beings standing next to us in the same room. I blogged about 3 ways to set boundaries on technology last October, and find myself taking my own advice. I now check email at 9am, 1pm, and 8pm. I don't check my phone hourly either. It has taken Zen practice, but most days I stick with it. Life is much better now.
Do you see any trends that should be added to the list, love to hear from you!


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Adobe Analytics is a component of products from the Adobe marketing Cloud Suite. Adobe Analytics is helpful for online or digital marketers, where in they have an opportunity to apply real time analytics and well-structured segmentation to all their marketing routes. With Adobe Analytics one can make the use of the powerful analysis tools like Analysis Workspace, Reports and Analytics, AdHoc Analysis and Report Builder.
Adobe Analytics has got a wide range of benefits that make it a tough competitor for Google Analytics. Analysis projects can be customized through the Analysis Workspace which provides a robust and flexible canvas. With Adobe Analytics, One can learn to change report suites from one suite to another. By breaking the metric data, you can review the characteristics of the metric data and compare the data in a report. Several non-numeric data can be broken and reported. Calendar related data can be specified with dates and date ranges from a preset or can be customized. With Adobe Analytics user and group management becomes hassle free. Users or each individual can be provided with user names to access Adobe Analytics. The admin in-charge for user management has a very user-friendly interface to manage groups and users.
How does Adobe Analytics help a digital marketer?
Adobe Marketing Cloud Suite has a separate digital marketing tool called Adobe Marketing Cloud, which is exclusively developed for digital marketers. Adobe Marketing Cloud is one of the most feasible solutions for digital marketing services available today. It is a complete tool that provides complete services in organizing, accessing and personalizing the entire marketing content. This helps you understand if your work plan is working out well or needs improvement. With a structured work plan, you are always sure of providing the best of experiences to every customer across every channel or domain.
Adobe Marketing Cloud will provide end to end digital marketing service, by managing your content, increasing the audience and optimizing the customer experience. Adobe Marketing Cloud can personalize the content according to the need of the customer. As a digital marketer if you learn Adobe Analytics, you get to have a sound digital foundation that is very essential for the digital marketing services. A very strong and unified platform is needed to create one of the best customer management platforms. Customer Relationship Management (CRM) tools are often lacking this strong platform, with Adobe Marketing Cloud you are having the ease in customer management with more intuitive tools that can judge if your content is working or not.
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Adobe Marketing Cloud allows you to gather all the data related to the customer that is scattered. As a digital marketer it becomes necessary to have all the data in one robust system to handle customers well. With Adobe Marketing Cloud you are able to provide a service that cannot be abandoned. The abandonment rates are lowered and the conversion rates are increased. You have an opportunity to catch up with the latest trends in digital marketing, the expectations of the customer is that you have knowledge on the latest upgrades and show the customers the best possible methods through digital marketing. If you are able to provide the right content to the right customer then your success rate is higher that your competitors. Your success rate is measured in terms of your conversion rates and ROI.
With Abode Analytics you have your digital marketing taken complete care off, by having a 3600 views of your customers, that help you not just to personalize the content as per their needs but also predict what they would need. The customers usually have both online and offline data, a digital marketer is expected to handle both seamlessly. Adobe Analytics and Adobe Marketing Cloud will allow you to stitch both online and offline content to handle the customer services better. Prediction is a key to any digital marketing success, marketers are expected to anticipate. Prediction becomes very easy when you have analytics handy. Adobe Analytics will be the best tool to predict. Hence learning Adobe Analytics is always an added advantage for a digital marketer.
Learn Adobe Analytics Training from experts.
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Founded in 1941, the award-winning Homewood Public Library offers books, movies, music and lots of great programming for all ages. We also have fantastic online resources, including databases, ebooks, and streaming media.