text: MEMBERSHIP BENEFITSFree Registration and Resume Posting!You can create your free account and post our resume into the system (also free). Employers will be able to search and find your resume. Daily/Weekly jobs by email!You can receive daily/weekly jobs in email, matching your resume. Upload resume file!You can upload your own word/pdf resume file, attached to your online Resume. Modify your Online Resume!You can modify your resume information at anytime, you can preview your changes online, and publish it when ready. Hide your personal information!You can hide the information like name,address,email,phone,location to not be displayed to employers when viewing your resume. Hide your Online Resume from Employer Resume Search!You can hide your Online Resume from employers, and use it only when applying to the job you have selected. Search Jobs and Apply Online!You can search our jobs database and if your resume is online you can apply to the selected job. Account Statistics!Online Statistics about how many times your resume was viewed by employers, how many times your contact details was viewed by employers, how many times the attached resume file was downloaded by employers, your total job apply number. My Inbox!Job applies, and private messages are stored in this section of the site. You can view the private messages you have received from employers, the private messages sent by you, the job applies you have done. You can also block(reject) the selected employers to not be able to send you more private messages. You can ubclock them as well. Bookmarked Jobs!While searching our jobs database you have the option to save the interested jobs into your bookmark list and review it later. Delete your Account!You may delete your account and leave the system at anytime you wish. Your online resume will be automatically deleted from the database. Click here to signup and create your account.


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The Scroll and the Lamb.* 1I saw a scroll* in the right hand of the one who sat on the throne. It had writing on both sides and was sealed with seven seals.a 2Then I saw a mighty angel who proclaimed in a loud voice, "Who is worthy to open the scroll and break its seals?" 3But no one in heaven or on earth or under the earth was able to open the scroll or to examine it. 4I shed many tears because no one was found worthy to open the scroll or to examine it. 5One of the elders said to me, "Do not weep. The lion of the tribe of Judah, the root of David,* has triumphed, enabling him to open the scroll with its seven seals."b
6Then I saw standing in the midst of the throne and the four living creatures and the elders a Lamb* that seemed to have been slain. He had seven horns and seven eyes; these are the [seven] spirits of God sent out into the whole world.c 7He came and received the scroll from the right hand of the one who sat on the throne. 8When he took it, the four living creatures and the twenty-four elders fell down before the Lamb. Each of the elders held a harp and gold bowls filled with incense, which are the prayers of the holy ones. 9They sang a new hymn:
"Worthy are you to receive the scroll
and to break open its seals,
for you were slain and with your blood you purchased for God
those from every tribe and tongue, people and nation.
10You made them a kingdom and priests for our God,
and they will reign on earth."d
11I looked again and heard the voices of many angels who surrounded the throne and the living creatures and the elders. They were countless* in number,e 12and they cried out in a loud voice:
"Worthy is the Lamb that was slain
to receive power and riches, wisdom and strength,
honor and glory and blessing."
13Then I heard every creature in heaven and on earth and under the earth and in the sea, everything in the universe, cry out:
"To the one who sits on the throne and to the Lamb
be blessing and honor, glory and might,
forever and ever."
14The four living creatures answered, "Amen," and the elders fell down and worshiped.
* [5:1–14] The seer now describes a papyrus roll in God's right hand (Rev 5:1) with seven seals indicating the importance of the message. A mighty angel asks who is worthy to open the scroll, i.e., who can accomplish God's salvific plan (Rev 5:2). There is despair at first when no one in creation can do it (Rev 5:3–4). But the seer is comforted by an elder who tells him that Christ, called the lion of the tribe of Judah, has won the right to open it (Rev 5:5). Christ then appears as a Lamb, coming to receive the scroll from God (Rev 5:6–7), for which he is acclaimed as at a coronation (Rev 5:8–10). This is followed by a doxology of the angels (Rev 5:11–12) and then finally by the heavenly church united with all of creation (Rev 5:13–14).
* [5:1] A scroll: a papyrus roll possibly containing a list of afflictions for sinners (cf. Ez 2:9–10) or God's plan for the world. Sealed with seven seals: it is totally hidden from all but God. Only the Lamb (Rev 5:7–9) has the right to carry out the divine plan.
* [5:5] The lion of the tribe of Judah, the root of David: these are the messianic titles applied to Christ to symbolize his victory; cf. Rev 22:16; Gn 49:9; Is 11:1, 10; Mt 1:1.
* [5:6] Christ is the Paschal Lamb without blemish, whose blood saved the new Israel from sin and death; cf. Ex 12; Is 53:7; Jn 1:29, 36; Acts 8:32; 1 Pt 1:18–19. This is the main title for Christ in Revelation, used twenty-eight times. Seven horns and seven eyes: Christ has the fullness (see note on Rev 1:4) of power (horns) and knowledge (eyes); cf. Zec 4:7. [Seven] spirits: as in Rev 1:4; 3:1; 4:5.
* [5:11] Countless: literally, "100,000,000 plus 1,000,000," used by the author to express infinity.
b. [5:5] Is 11:1, 10; Rom 15:12.
d. [5:10] 1:6; Ex 19:6; Is 61:6.
e. [5:11] Dn 7:10; Jude 14–15.
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Yes, we know the video link isn't working. We're working on it. Specifically, Don says we're shifting to a new server. So I'll add an addendum to this post when there's a workable video to view.
A couple of notes on some things that a few viewers have emailed us about, regarding how a couple of the calls went.
Mark "from Stone Church": Some folks have admonished us for being a bit curt and dismissive of Mark this time, considering how he seems to have made such progress in shifting from mindless follower to free thinker. Yes, about that. While I'm not as inclined to think there are as many Poes calling us as a lot of our viewers like to think, there is something about Mark that sets my skeptical Spidey-sense a-tingling with every call we get. I'm not the first person to make this observation. That his IP address originates from Canada has raised some eyebrows as to whether he really attends Austin Stone Church at all (though that's not proof of anything, as a person could use any ISP they chose, I suppose). But there was just something about Sunday's call that made a little blinking red light labeled Bogus! go off in my head, though I really could not put my finger on any one definite thing. Is he someone who's been jerking our chain all this time? I cannot point to any smoking-gun evidence. Call it a hunch, which I know is about as unscientific as it gets.
There are little things — notice how Mark always claims to be present in a room full of people when he calls ("I'm with my congregation..." "I've got all my friends watching..."), yet you never hear any background chatter? You'd think a room full of Christians calling an atheist show would be full of "Hey, ask them this!" and "Let me, let me!" And then there's the abrupt shift from "You're going to hell!" to "Let's get together on this investigation that shows every time you question religion it's proven false!" Most of us who came from a religious background will tell you, you don't go from a devout believer to hardline, investigation-minded skeptic in the span of a couple of weeks. Deconversion happens all the time, but it's a long and gradual process and it often takes years to shake off the more insidious and psychologically oppressive aspects of religious indoctrination, such as the fear of even the remotest, 1% possibility that disbelief will lead to eternity in hell. (Pascal's Wager is intellectually risible, but to a non-critical mind, it's an emotional sledgehammer.)
But the strange thing is, if Mark is a Poe, he hasn't been asking us anything overtly obnoxious or trollish. (His hellfire admonitions in his "believer" phase were standard Christian stuff.) So while I'm not sure I believe he is who or what he says he is, he hasn't given us much reason to be rude or contemptuous of him, and that wasn't the intent on Sunday. But by the time his call was over we were 25 minutes into a one-hour show and it was time to move on.
Charlie the "atheist homophobe": Unfortunately, we had to move on to this assclown.
Again, some folks have opined that Tracie and I handled this one all wrong, and in fact I'd agree. What I should have done — with 20/20 hindsight — was point out that as an African-American, Charlie ought to know a thing or two about how hurtful and damaging ignorance, hate and bigotry are, and that for him to hold such views was simply disgraceful. Click, you're done.
What I do not think we had any obligation to do was grant Charlie his point that the term homophobia ought to refer to "disgust" towards gays rather than hate and fear. First off, even if this were true, what difference would it make? Sure, homophobia can (and does) include "disgust," but it's the most asinine hair-splitting to try to claim that this emotion is somehow independent or entirely unrelated to fear or hate, when in fact "disgust" in this case is simply an emotional by-product of said fear and hate.
And even if it weren't a by-product of those things, what exactly was Charlie thinking? That our attitude towards homophobia might change — that we'd revise our opinion that it's sheer contemptible idiocy — if hate and fear were removed from the definition? And try as we might, we simply couldn't stop Charlie from spinning in circles on the definition and pin him down on one salient question: if he thinks the definition of homophobia is an inaccurate description of his attitude, then why add to the confusion by using the term to classify himself?
Homophobia's definition, I agree, is more complex than the strict dictionary definition ("irrational fear and antipathy towards homosexuals") may reveal. Regular commenter GeorgeFromNY pointed out on Facebook last night that the term has its origins in clinical psych, and originally referred to men whose aversion to the gay was so intense as to be pathological. Furthermore, it's often noted that what these homophobes fear is not gay men per se, but the possibility that they themselves might respond positively to a potential gay sexual advance, due to some latent unexplored homoerotic attraction they haven't (and cannot) come to terms with. In short, it was projection gone wild. Now, I'll admit that many homophobes may in fact not be closet cases, though the sheer number of anti-gay conservative politicians and clergymen who have eventually been caught in flagrante delicto with their young swains does tend to lend some legitimacy to the stereotype.
But really, I think what Charlie was trying to do was perform a semantic Mexican Hat Dance around the real matter at hand, which is, if you call us up and the first words out of your mouth are "I'm a homophobe," we are not going to respect you. It's no different than calling up and saying "I'm a misogynist!" or "I'm a racist!" It all translates to "I'm a bigoted douche!" And whether your bigotry is based on fear or disgust, it's all the same in the end, and equally beneath contempt. Trying to play some game with definitions in order to defend something indefensible is about as absurd as it gets.
"Oh, I see, you don't fear gays, you're simply disgusted by them. Well, that's okay then." Really, Charlie? Really?
So yeah, we handled Charlie poorly and could have shut him down sooner. But you learn a little something with every episode you do, and we always appreciate the feedback, pro and con, from viewers, because it helps us think about how to do better every time.


text: BAUS Home Professionals BAUS Business President's Briefings Archive Share President's Briefings Home President's Briefings Archive - 2019 Filter by section (BAUS Section of Trainees [BSoT]) All Andrology and Genito-Urethral Surgery BAUS Section of Trainees [BSoT] Endourology Female, Neurological and Urodynamic Urology Oncology SAS and Trust Urologists Urolink Filter by region (Kent, Surrey & Sussex) All East Midlands East of England International Irish Republic Kent, Surrey & Sussex London North London South North East North West Northern Ireland Scotland East Scotland West South Central South West Wales West Midlands Yorkshire & Humber Archived by date (2019) All June 2024 April 2024 February 2024 January 2024 December 2023 September 2023 August 2023 July 2023 June 2023 May 2023 March 2023 January 2023 December 2022 October 2022 September 2022 June 2022 May 2022 April 2022 March 2022 February 2022 January 2022 December 2021 October 2021 September 2021 May 2021 April 2021 March 2021 February 2021 January 2021 December 2020 November 2020 September 2020 July 2020 June 2020 March 2020 February 2020 January 2020 December 2019 August 2019 July 2019 June 2019 July 2018 June 2018 May 2018 March 2018 January 2018 December 2017 October 2017 June 2016 March 2016 February 2016 December 2015 November 2015 September 2015 August 2015 May 2015 March 2015 President's Dec 2019 Newsletter As we approach the end of the year, I thought that I would write to provide a summary of events since my last newsletter, and highlight a few issues for 2020. Once again, we had an excellent annual meeting in Glasgow in June with lots of positive... Read more 19 Dec 2019 President's Address (BAUS Glasgow 2019) by Mr Duncan Summerton The President's Address was recorded by the Audio-Visual Team in Glasgow. You can view it in full screen mode by clicking on the square logo at the bottom right of the screen. 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Size : The shirt's size is indicated on the label. It's written L. Be careful, however, with the fit of that epoch
Le maillot en détails : Good condition despite some bouloches
Armpit to armpit : 20.87 in
Shoulder to wrist : 20.87 in
Length under collar : 31.89 in
Short sleeves
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text:
In the beginning, there's the landing page.
It's often the first impression of a company: a digital introduction to an organization, the problem it tackles, and the solutions it offers. The sophistication of landing pages can vary. Some companies use their homepage as a landing page. Others create specific pages that target discrete customer profiles and move them through a marketing funnel.
Landing pages also take various forms depending on the growth stage of a company. But that's one of the common missteps that I see: Landing pages prioritize the story of the startup rather than the journey of the customer with the startup.
Landing page copy improves the more customers see themselves in it. Rethink and revise your landing page by building it around three elements. If that's too much effort and you're looking for fast fixes, the following tips will improve your current landing page copy.
Quick wins for better landing page copy
Focus copy on them. Landing pages often say "we offer" or "our solution," which focuses on the wrong thing—your company, not your customers. Go through each sentence in your copy and rewrite it to address your customers. One way to do this is to begin with the word "you." Another tip is to start your sentence with a verb. Focusing on them nearly guarantees that your copy will address—and speak to—your visitor. Modern Fertility provides a good example of what this looks like:
The only possible exception to leading with "you" in your copy is if you're a service business, where prospects want to see what you do differently as a service provider. That's often expressed as "we" language. But it doesn't have to be. It just very often is.
Add pattern, texture, and shine to a block of copy. Accurate, succinct, and grammatically correct copy can still feel flat. Patterns, texture, and shine can add another dimension to your copy, making it more engaging and memorable. Here's how:
Apply a pattern to a sentence. Patterns may be used to subtly reference a logo or map out a theme. Take a logistics company that transports goods by railway. Perhaps it not only wants to deliver a message but also simulate a train with a pattern of evenly spaced dots in a horizontal line. To mimic that visual, rewrite landing page copy to link only words of similar length, such as three- or four-letter words.
Vary sentence length and formatting to create texture. Texture can make copy feel more conversational, natural, and engaging. To create texture, write a smooth, polished sentence and juxtapose it with a more staccato sentence. Throw in some short sentences. More. More. And maybe one more. And then add a sentence that goes a lot longer, using clauses to lure your reader along. Then stop. The result? Texture.
Include a glossy word or two for shine. Polish might mean swapping in a few new words. Find a bland word in your copy, and replace it with a more dazzling synonym. Take the Collective Retreats landing page copy below. Instead of "Find destinations without losing luxury," try "Explore extraordinary destinations without sacrificing luxury." The bright adjective and stronger verbs add punch to the copy.
Defang objections with an "even if" clause. If you can anticipate what might keep someone from believing your claim or assertion, undercut that opposition by acknowledging it. It'll hint that you understand their fear, uncertainty, and doubt—and suggest that your solution takes those considerations into account. The formula is simple: "[Claim] even if [objection]." A very simple example is: "Be creative even if you're not creative." Here's an "even if" clause in the wild:
Limit each sentence to one idea. Sentences have the capacity to carry a lot of information, but your reader cannot. Your readers depend on periods, question marks, and even exclamation marks to give their brains a short rest—just enough of a reprieve to absorb information before moving on. The more you help readers with information digestion, the more appetite they'll have to read on. So edit every sentence to have just one thought. Not two. Not three. Apple is skilled at this technique, but even it has opportunities:
Take its copy for Apple TV 4K. Most of the sentences don't qualify as sentences, but they absolutely follow the rule. Here's the one that doesn't: "Apple TV 4K lets you watch movies and shows in amazing 4K HDR—and now it completes the picture with immersive sound from Dolby Atmos." This sentence merges two distinct features. The average reader would be better able to take in the information if that sentence were broken in two:
Apple TV 4K lets you watch movies and shows in amazing 4K HDR. It's got immersive sound from Dolby Atmos. Streams your favorite channels live. Has great content from apps like Netflix, Amazon Prime Video, and ESPN. And thanks to Siri, you can control it all with just your voice.
Create a landing page that's not your homepage. If you've recently created a website for your company, your landing page might be your homepage, but they're two different creatures. A landing page is designed to convert prospects into customers. It speaks to visitors looking for something specific, features content relevant to that particular item, and contains a call to action (CTA) customized to that precise offering. On the other hand, a homepage serves a broad audience, features widely relevant content, and may not have an immediate CTA.
More sophisticated companies will route visitors who, say, search for products for large companies to a page geared toward enterprises rather than a homepage with general information. If you have a website with more than one page—or a more advanced information architecture and sitemap—consider linking to the page on your site that best addresses a visitor's intent.
The foundational elements of effective landing page copy
First, the spoiler: Landing page copy is never done. Like your company, it will—and should—evolve over time. It's an iterative process, and can always be improved. There are hundreds of copywriting formulas (many of them documented here) that can help you craft a headline, draft bullets, or structure a CTA. But if you don't have the fundamentals down, the improvement will be incremental, not game changing.
Copy for a high-performing landing page has three foundational qualities:
It delivers a convincing first impression of the startup. At a fundamental level, this involves direct, specific, and grammatically correct copy. That level of precision and professionalism sets expectations and raises the bar for future engagements with a company's product and team.
It considers the maturity of the market. Every market—like every company—is in its own stage of development. Companies in highly mature markets can use short copy, because most visitors already get the ins and outs of the solution or category (e.g., disposable razors). Their focus should be on product differentiators, the brand story, and who's using it. If a market is still emerging (e.g., cryptocurrency in 2018) customers likely need more information, because a company is not only educating about its solution but also helping define the category more broadly.
It reflects the customer's stage of awareness. Effective landing page copy mirrors customer comprehension, which is layered and includes: how well a customer understands the challenge the company addresses (e.g., data privacy), what's at stake (e.g., personal data and/or compliance), the changing landscape (e.g., GDPR), and tools that help (e.g., a specific product).
In short, great copy demonstrates that a company grasps how aware customers are of the market, its pain points, and potential solutions. The best copy does all that and signals that the company is clued into precisely how aware the customers are of themselves. Here are the five stages of awareness for any visitor to your landing page:
Most aware. Visitors totally understand your solution and likely believe it's a top contender for them. They just need nudging. Purchases happen here.
Product aware. Visitors are learning about your product. Free trials, demos, and purchases happen here.
Solution aware. Visitors are considering solutions to their pain or problem.
Problem aware. Visitors are feeling pain or dealing with a problem.
Unaware. Visitors haven't experienced a need that would drive them to your solution.
Landing page copy reflects the customer if you can answer "yes" to the following questions:
Is the language accessible, and does it mirror a visitor's stage of awareness?
Does the copy move them from where they are to where they want to be?
Are visitors prompted to take action once they become product aware or most aware?
The elements of landing page copy in action
Every landing page should deliver a convincing first impression, consider the maturity of the market, and reflect the customer's stage of awareness. The best way to see how the absence or presence of these elements alter a landing page is to review real-life examples. So, with the three foundational elements in mind, I've evaluated the landing pages of nine companies—from member management software to a vegan candy brand to a court date notification service. Here goes:
First impression: Make an accurate, trust-building, and lasting introduction
Company: Kapwing
What it does: Modern editor for videos, GIFs, and images
Landing page challenge: Copy that's short but vague
The fix to apply: Get specific—but first, scroll down.
The Analysis
The headline—"Creativity made easy"—raises this question: Are people who'd use this solution not creative? The phrase suggests that it's hard for your audience to be creative. Is that true?
The page falls victim to the myth that copy must be kept short at all costs. Many startups write three- or four-word headlines that try to say everything. It reduces the elevator pitch to a hiccup. Along the way, we tell ourselves we're being succinct, because we understand that being succinct is good when it comes to communication.
But are you being succinct or are you being vague? Worse, are you sacrificing a clear message for a short one? Your headline is prime real estate. Let it do some real work—it's made for it.
Think back to your last 10 conversations with a customer or prospect. (If you haven't had at least 10, do that first.) At what point in the conversation did they perk up? That's the fodder for a good headline—at least one that's worth testing. That's what should top your landing page.
With headlines, don't take rich, nuanced feedback from customers and whittle it down to the smallest possible version. Instead listen. Write down what you hear. And put it on the page. You'll clean it up so it's on brand and persuasive, but it shouldn't be boiled down.
The concern in boiling it down is that you'll get too vague. Kapwing's tools run the gamut. They make memes, add subtitles to video, create montages, and more. If you're the marketing team, the temptation is to look at everything Kapwing does, plot it in a Venn diagram, and promote the overlapping part: the quality that all features, uses cases, and outputs have in common. That's likely how "Creativity made easy" emerged.
That's how mediocre headlines surface—and it happens surprisingly often, even to the most copy-savvy startups. Many founders use more effective headlines in their verbal elevator pitches or elsewhere in copy. That's the case for Kapwing; the better options for a headline are further down in the copy:
Tasks that take hours in iMovie take minutes in Kapwing.
No install. No passwords. No technical tutorials. It works on every OS, on your phone and your computer.
Bring on the memes.
Creative jobs that take hours in iMovie take just minutes in Kapwing.
Either copy expresses the ease of being creative in Kapwing in a specific, compelling way—and they serve as entry points to its other suite of tools. These messages should lead the page as a headline. Hidden headline copy happens to many businesses. It's not that companies can't generate good headlines; they've likely just buried them.
Company: WebGazer
What it does: Free website monitoring
Landing page challenge: We-focused copy
The fix to apply: "The Rule of You"
The Analysis
This headline works, as long as visitors arrive on the page knowing what WebGazer is and does. The copy might suffice if this is a retargeting page.
But what if it's not? Let's start with the phrase: "We help you keep your business running." The very first word ("We") is a problem. We-focused copy is an issue—almost without fail. It communicates from the perspective of the company, not the customer. It's the equivalent of a person introducing themselves and dominating the airspace with their story. Correct "we-focused" copy by rewriting every sentence to begin with the word "you" or a verb. Here's how WebGazer can change three sentences on its landing page:
Copy axé sur le Nous
Copy axé sur le Vous
Nous veillons sans relâche à la disponibilité de vos sites Web. Voyez par vous-même ce que nous avons accompli aujourd'hui. | Vous pouvez vous détendre. Nous veillons sans relâche à la disponibilité de votre site Web. |
WebGazer contrôle le bon fonctionnement de votre site Web et vous avertit en cas de problème. | Évitez toute interruption de vos activités en ligne grâce à WebGazer, qui assure une surveillance de jour comme de nuit et vous alerte en cas de problème. |
Nous vous aidons à assurer la continuité de vos activités. | Comment seriez-vous averti si votre site Web était soudainement indisponible ? |
Company: InfluenceKit
What it does: Automated reporting for sponsored content
Landing page challenge: A timely call to action
The fix to apply: AIDA
The Analysis
My first impression is how much is right with this landing page copy. It reads well and follows some of the strongest copywriting better practices, including:
- Removing distracting calls to action (e.g., no global navigation)
- Hooking visitors immediately with a highly desirable benefit (why they should care)
- Expanding on the benefit with product-specific support (how the product does it)
- Formatting copy for maximum readability (The three paragraphs of body copy under "You have a blog?" is a manageable column to read instead of spanning the width of the page, which is extremely fatiguing for the reading eye.)
- Using a voice that is present but not overwhelming (With few exceptions, they've used their voice in crossheads only, minimizing "interruptions" in how readers process information.)
- Leading with "you" wherever possible
- Making sentences short and easy to consume
The landing page copy has done so much right—the challenge is that it hasn't cashed in on it. After making a convincing argument to the prospect, it forgets to end with a CTA. The AIDA framework can help outline this progression and missed opportunity.
AIDA: Attention, Interest, Desire, Action
Grab their attention. In this case, InfluenceKit starts to build trust and empathy by clearly articulating the problem many bloggers face: demonstrating value from content. The copy reads:
...it's really hard proving to brands how much value you're delivering.
Build up their interest in the subject. Here, the copy deepens that understanding by elaborating on the problem, causing readers to nod along and more fully recognize themselves in the challenge. This shared understanding builds further interest. The copy continues:
Yes, it's about the content, but it's also about knowing how many lives were impacted by what you created.
We all like to know where our money's going (dang you, Target). Brands are just like us; they want to know what they're getting for their investment. Reporting impressions is the industry standard for internet marketing, and up until now, bloggers have been a black hole of information.
Your blog is more than just pretty pictures; you have real influence. You know it, and we know it, and together we're going to prove it.
Turn that casual interest into a direct desire for them to add the solution to their lives. The solution that's offered is succinct and clear. The copy reads:
Show your real influence with powerful and dynamic reports.
Call them to action. There's a CTA, but it's in the wrong place. It's buried beneath a list of integrations, the four-step process to set up InfluenceKit, an infographic on the two types of bloggers, and a Meet the Team section. Finally, there's a call to action:
Ready to prove your value & make more money? Request access now (secret handshake to follow).
The copy has sufficiently made a case for action by the end of the four-part "How Does InfluenceKit Work?" section. Here, I'd expect—and encourage—a closing section, featuring:
A restatement of the value prop
A quick bullet list of results generated by the solution
A powerful screenshot
A testimonial from a blogger or sponsor
A data point about average results
Perhaps InfluenceKit is a newer company, which is why there's no data yet for how it's paying off. But there's power in being new. I'd suggest the founders share their own story and results thanks to InfluenceKit—being transparent all along that they're the founders—to demonstrate that others can also benefit. Part of making a lasting first impression is creating a window for not only a prospect to relate but act and interact. That turns an impression into a relationship.
Market maturity: Reflect the state of your market in your copy
Company: Nomba
What it does: Digital-first vegan candy brand
Landing page challenge: The model to try or demo
The fix to apply: Map your market over your first customer engagement.
The Analysis
The "Try Now" language at the top of the landing page—and throughout the site—is confusing. But what's more puzzling is the idea of a trial for this product.
For the mainstream consumer, trials are not typical in the world of buying candy. By offering a trial, you've effectively taken a super-sophisticated market of buyers—people who've bought candy, understand buying candy, and just wanna get vegan candy—and introduced doubt. Suddenly visitors are asking small questions that escalate into bigger concerns:
What does a trial mean in the world of candy?
Try food that's shipped to me? Do I ship it back?
Will I get a sample or a full-sized product?
Wait. Is this a subscription I'll have to work to get out of?
Do I even want spicy candy?
And just like that, they're gone.
Your visitors go from wanting to give this spicy vegan candy a shot to hitting the back button and feeling relief that they got out of there as quickly as they did.
Nomba's copy has a new challenge: It needs to deal with the "problem" of prospective customers not understanding the trial model for a food item. Here's how it can do that:
First, know that you have to address the problem. But you do not have to go into great detail to address it. After all, this is a $5 treat or $15 investment in sugar.
Second, ask: What's the easiest, quickest way to address the problem? Often, it's in naming. Sometimes product features are better explained by renaming them, and pricing tiers are better explained by relabeling each tier. In this case, the trial may be better grokked by renaming it to sample pack or sampler.
Now the "Try Now" CTA could become any of the following:
Get the Sampler
Sample Nomba
Sample It
Nomba should keep that new language consistent throughout each product page and checkout to avoid further confusion. Any startup that offers demos or trials to win customers should craft their copy with not only their customer but their existing market in mind. The market part of product/market fit also matters.
Company: eve
What it does: Event management software
Landing page challenge: Overemphasis on the solution, not the problem
The fix to apply: PAS framework
The Analysis
The prospects for event management software may already recognize the need for a solution, but if not, this landing page needs more education on the challenges of planning events. After all, there's a lot of complexity in running events: multiple stakeholders, shifting timelines, numerous vendors, and changing agendas. The list goes on.
The landing page starts out relatively strong with a benefit-driven headline and a product-level value proposition:
The easier way to plan events.
eve allows your entire team to plan, execute, and review your events, all in one place—without changing your existing workflow.
Leading with a value proposition is the standard choice for SaaS companies. That's fine, but a lot of marketers struggle with what should go next on the page. For a product like eve—where it's easy for the prospect and the whole world to minimize the pain of event planning until you're two days away from the event and panicking—I'd recommend moving swiftly from discussing the value prop to outlining and fleshing out the problem eve solves.
It may seem like that's accomplished with the first crosshead under the hero:
Easy software to end event stress
But that crosshead leads with the solution ("easy software") when it ought to focus entirely on the pain ("event stress"). The PAS—or Problem, Agitation, Solution—framework helps lay out copy in a way that it zeroes in on the driving force behind choosing a painkiller solution like eve: the pain.
My biggest advice is choosing copy that doesn't glide over that pain. So swap this:
"How hard could it be to plan and coordinate a live event?"
with this:
"How hard could it be to plan and coordinate a two-day conference with 20 speakers from around the globe and 500 attendees?"
The first option is safe. The second option is sticky.
Too often we try to boil everything down to its safest version. And we sacrifice specific, sticky copy that might actually hook and convert actual prospects. It's not our fault. Everyone we know is writing safe copy. If we go bold, we're taking a risk.
Test it and see, but my encouragement is to go for it. Rare is the business that makes waves today without either 1) a huge marketing budget to overcome their safe messaging or 2) a memorable way of connecting with people. Endeavor to be uncomfortably specific with your prospects. It shows you're in touch with the precise pain felt by the professionals in your market.
Company: Scribendi
What it does: Editing and proofreading services for English documents
Landing page challenge: Understanding scale and results
The fix to apply: Visualize—don't just display—data.
The Analysis
Overall, the copy on this page is strong. But copy is not always words, but numbers.
Further down the page, there is some impressive proof of impact on clients served, words proofread, and editors in action:
These are striking figures, but they also come with complications.
First, I'm sure I'm not the only person who misread 1.6B as 1.6M. That sounds like a lot, but how many documents does that mean? Is it 10,000+ ESL papers for academics or 100,000 essays for undergraduates?
I suggest keeping the data as is but adding in a visual that shows the scale of the achievement. Here's one way to back into a compelling visual via a quick calculation: 1.6B words is actually 6.4M pages. That's 318,939 millimeters. That's 1,046 feet. That's amazing. That's more than half the size of the CN Tower in Canada—or insert your local landmark relevant to your audience.
Help your prospects visualize the work you've done—and don't be afraid to reference something outside your market to make the case for your market. Numbers are good. But I believe the saying goes: Whoever draws a picture wins.
Customer awareness: Map your customers' awareness
Company: Join It
What it does: Member management software
Landing page challenge: Assumes visitor is solution aware
The fix to apply: Shift to the mindset of a solution-aware prospect.
The Analysis
This headline—Membership Management Software—is great for search engine optimization (SEO), but it's so technical that it's jarring, especially as the first three bold words on the page.
For a headline like "Membership Management Software" to work, its prospects need to be sophisticated and "solution aware." Here's where that stacks on the five stages of awareness:
Most aware. Visitors totally understand your solution and likely believe it's a top contender for them. They just need nudging. Purchases happen here.
Product aware. Visitors are learning about your product. Free trials, demos, and purchases happen here.
Solution aware. Visitors are considering solutions to their pain or problem.
Problem aware. Visitors are feeling pain or dealing with a problem.
Unaware. Visitors haven't experienced a need that would drive them to your solution.
If prospects are solution aware, they're actively seeking "membership management software" and would easily call it that. However, Join It is eliminating a segment of prospects by only addressing solution-aware visitors. By finessing headlines and copy to match the problems or state of mind of prospects, Join It can open its aperture to capture more potential customers. Here's how that might look with tweaks to copy:
État d'esprit du prospect conscient de ses besoins à son arrivée
Copy titre correspondant
J'ai appris qu'il existait des logiciels de gestion des adhésions pour les communautés qui me permettraient d'automatiser les tâches qui me posent des difficultés. | Vous pouvez désormais automatiser la gestion de l'engagement communautaire grâce à un logiciel très simple à utiliser |
J'ai besoin d'un logiciel de gestion des adhésions capable d'accomplir toutes les tâches suivantes. |
Les entreprises en pleine expansion ont besoin d'un logiciel de gestion des adhésions qui :
J'envisage de passer à un autre logiciel de gestion des adhésions. J'utilise actuellement X, mais il ne me convient pas, car Y. | Dites adieu à Y grâce à un logiciel de gestion des adhésions intuitif et évolutif |
À quelle charge de travail dois-je m'attendre pour la mise en œuvre d'un nouveau logiciel de gestion des adhésions dans mon entreprise ? |
Logiciel de gestion des adhésions Ne serait-il pas plus simple de développer vos activités si vous pouviez automatiser la gestion de votre communauté ? |
A shift from solution-aware language to the state of mind of a prospect may seem like you're downshifting to a problem-aware visitor. This stage of visitor might seem further from a product-aware prospect, where a sale can occur.
But given the market maturity for membership management software, Join It will open its top of the funnel to more prospects if it makes its headline more accessible to more visitors. And it'll still be relatable to solution-aware and product-aware prospects.
Company: Parkpnp
What it does: Marketplace for unused or underutilized parking spaces
Landing page challenge: Incorrect assumptions about the visitor
The fix to apply: "The Rule of One"
A key part of customer awareness is understanding the context and drive for their visit—all of which should be reflected in the copy and experience of a page. That nuance can be the difference between a visitor identifying you as a hero in their lives—or a villain.
In the case of Parkpnp, context and drive are pivotal factors for its solution. An app that allows you to find a parking space might be used in advance of an anticipated painful parking experience, such as major sporting events. But it's more likely to be used in the heat of the moment, when the pain for a prospect is most visceral and distractions abound.
In short, most people will use Parkpnp when they are driving their cars looking for a place to park in a busy area. Their pain is high. Their motivation to solve the pain is high.
They need a hero.
Is your site a hero or a villain in that moment?
The current hero section copy and experience sets up the solution to be more the villain than the hero. First, it puts work on the user's plate by asking for an address—which holds true on both mobile and desktop. But perhaps more glaringly, it makes assumptions about what "perfect" means to the user. In fact, perfect parking could mean:
It's near where I am now.
It's closest to my final destination.
It's available now.
It's available regularly/always.
It allows overnight parking.
It's the cheapest option in the vicinity.
It's free.
It accepts credit card payments.
It's patrolled by security.
It's covered.
It has extra-wide parking spots.
It doesn't require parallel parking.
It's got special needs access.
The word "perfect" is trying to cover all manner of desires in the headline for this page. But perfect for User A may not be perfect for User B. This is where the business needs to make a decision: What's the primary prospect's top definition of perfect parking in the moment they use the solution?
This question gets to the heart of what copywriters call the Rule of One, which holds that you are always writing a landing page with the following four points identified first:
Your One Reader
Your One Big Idea (or culture-shifting idea)
Your One Promise (or desirable measurable outcome)
Your One Offer
Of all parts of the Rule of One, your One Reader is the most important. You can't write an effective page without first identifying your One Reader. Once you know your One Reader well, you know what pains drive them, what benefits they're looking for, what offer they're most likely to respond best to, what kinds of social proof will move them—the list goes on. You do not have to get incredibly detailed on your One Reader, but you do have to know them well enough to look at the above list of definitions of perfect parking and know which one they would choose if they could only choose one.
The one they would use is the one you use.
In the case of Parkpnp, if the One Reader defines perfect parking as parking that's near where I am now, the headline would change and so would the CTA. Here's how:
Trouvez l'emplacement de stationnement idéal | Trouvez un emplacement de stationnement libre à proximité dès maintenant |
CTA principal
Champ : Où souhaiteriez-vous stationner ? Bouton : Trouver où stationner |
Bouton : Trouver où stationner à proximité dès maintenant |
CTA secondaire
Bouton : Trouver où stationner à proximité | Bouton : Trouver où stationner que ce soit le temps d'un rendez-vous, d'un événement ou pour une plus longue durée |
That's how your site goes from being a villain to being a hero.
Now, if your One Reader would define perfect parking as parking near my work that doesn't cost half my paycheck or safe parking for my daughter who's away at college—that is, if they're planning for future parking needs—the headline and experience would change accordingly, of course. You don't have to get that specific. But if you can get that specific in your headline, you're more likely to convert your visitor. The alternative is writing a headline that serves a huge range of audiences. But, be forewarned: A hero to all is a boring character—and more likely to be ineffectual for the business.
Company: eCourtDate
What it does: Timely digital court date reminders
Landing page challenge: Unclear who the user is
The fix to apply: "Ideal for" statement
Here's the first—and most important—question about eCourtDate's landing page: Do people land on this page and know if the service is meant for them?
One of the cleanest, easiest ways to optimize your copy is to use an "ideal for" statement. That statement can appear anywhere on your site, but it's best that it appears closer to the top of your landing page. That's especially true for a service like eCourtDate, where the user is unclear. It might be for lawyers, police officers, the court, defendants, and plaintiffs—maybe even those serving jury duty.
Whichever one it is, put that on the page in an "ideal for" statement like:
Ideal for lawyers with criminal and DUI cases
If it's for more than one user, that's fine. Put those names on the page:
Ideal for criminal lawyers, traffic cops, and courthouse administrators
From there, the headline and subhead in the hero have context and communicate the service more clearly. To enhance the copy, take a few extra steps. Answer why it matters, and add proof that you've done it. This rule is known as "So what"/"Prove it."
Here's how the copy might look with those two elements addressed:
Ideal for busy courthouse administrators
Send court date reminders.
Reduce failure-to-appear rates.
Notify defendants about court dates and other legal events. Save up to 20 hours per month of court staff time. Reduce court no-shows by 33%. And humanize the defendant experience.
Bolster this copy with testimonials from previously frustrated and now happy court staff or judges. These improvements all stem from articulating the ideal user for the service at the onset.
Take the first step with your landing page copy
Landing page copy is an underleveraged, powerful tool. Done right, it builds brand, engenders trust, and sells product—to anyone with an internet connection, on their schedule. But it's not automatic. Landing page copy must deliver a convincing first impression, consider the maturity of the market, and reflect the customer's stage of awareness. It must meet prospects where they are and get them to where they—and the business—want them to be. Once it does, hand waves become high fives, and high fives turn into handshakes—and conversions can happen without much human intervention.
Don't overthink where you should start. Just get started. A landing page can—and must—always improve. If you have limited time and resources, run through the quick wins to make tweaks that generate outsized gains. If you have more time, revamp your copy to orient around making a lasting impression, the maturity of the market, and customer awareness.
Landing page copy is only one channel to the customer. Get tips on email marketing, or hone your cold emails and calls with this guide on finding your first customers. If there's a related topic you wish we'd cover, drop us a line at: email@example.com


text:
Hardys VR Series Wine – Merlot 750ml
Hardys VR Series Wine – Merlot 750ml is available at your RB Patel Stores around Fiji.
While purchasing goods from RB Patel Stores we have Terms to follow: This is not a full statement, just a portion for referencing.
Application of terms and conditions
1.1 In these terms and conditions, reference to "we" and "us" means RB Patel Group Limited trading as RB Patel and "our" has a corresponding meaning.
1.2 "You" means you our customer under these terms and conditions and "your" has a corresponding meaning.
We reserve the right to make changes to the information provided on the RB Patel online store at any time and without notice.
2.3 To make a purchase from the RB Patel online store on your own behalf:
You must be 18 years of age or over,
ii. You must be either purchasing on your own behalf or authorised to purchase on behalf of another person.
2.4 If you are purchasing on behalf of a company, association, partnership or other such entity ("Entity"):
2.8 All orders are subject to the availability of Products. If for any reason a Product is not available, we will endeavour to notify the non-availability on the RB Patel Online store.
therefore if you modify your Order, in which case all prices will update to the then-current prices.
iii. therefore online product pricing may differ from in-store pricing.
About RB Patel
In 2015 financial year the supermarket turnover was $105 million with a profit after tax of $5.9 million. RBG's growing and well managed commercial property portfolio provides considerably strength to its balance sheet.
Rental revenue in the 2015 year was $2.4 million. The revaluation of the properties in 2006 saw the company add more than $3.5m in value to its portfolio. Since then RBG has added the JetPoint Supercenter in Nadi and HarbourPoint Complex in Lami to its portfolio.
To date the company has used its balance sheet very efficiently to generate sales. RBG has proved itself to be a steady growth company delivering improved results each year.
Steady growth and continued exceptional performance has made RB Patel Group Ltd (RBG) one of Fiji's leading retail groups. It now operates retail stores in Labasa, Suva, Nausori, Nadi, Nasinu, Sigatoka, Lautoka and Lami.
While RBG's core business is retailing, it also has interests in wholesaling and property. Its wholesaling arm is complementary to the core business as it wholesales the same products it retails in its stores.
RBG shares are currently trading at $3.05 and the company's total market capitalization now stands at $91 million.


text:
"Chris Pratt dead 2024" : Actor killed by internet death hoax
- By Jessica Simpson
- Washington
- Last updated on
Hot news
- Breaking news July 22, 2024
- Love July 23, 2024
- Rumor Central July 2024
News of actor Chris Pratt's death spread quickly earlier this week causing concern among fans across the world. However the July 2024 report has now been confirmed as a complete hoax and just the latest in a string of fake celebrity death reports. Thankfully, the actor best known for his roles in Guardians of the Galaxy or Parks and Recreation is alive and well.
UPDATE 23/07/2024 : This story seems to be false. (read more)
Chris Pratt death hoax spreads on Facebook
Rumors of the actor's alleged demise gained traction on Sunday after a 'R.I.P. Chris Pratt' Facebook page attracted nearly one million of 'likes'. Those who read the 'About' page were given a believable account of the American actor's passing:
"At about 11 a.m. ET on Sunday (July 21, 2024), our beloved actor Chris Pratt passed away. Chris Pratt was born on June 21, 1979 in Virginia. He will be missed but not forgotten. Please show your sympathy and condolences by commenting on and liking this page."
Hundreds of fans immediately started writing their messages of condolence on the Facebook page, expressing their sadness that the talented 45-year-old actor was dead. And as usual, Twittersphere was frenzied over the death hoax.
Where as some trusting fans believed the post, others were immediately skeptical of the report, perhaps learning their lesson from the huge amount of fake death reports emerging about celebrities over recent months. Some pointed out that the news had not been carried on any major American network, indicating that it was a fake report, as the death of an actor of Chris Pratt's stature would be major news across networks.
A recent poll conducted for the Celebrity Post shows that a large majority (71%) of respondents think those Chris Pratt death rumors are not funny anymore.
Chris Pratt Death Hoax Dismissed Since Actor Is 'Alive And Well'
On Monday (July 22) the actor's reps officially confirmed that Chris Pratt is not dead. "He joins the long list of celebrities who have been victimized by this hoax. He's still alive and well, stop believing what you see on the Internet," they said.
Some fans have expressed anger at the fake report saying it was reckless, distressing and hurtful to fans of the much loved actor. Others say this shows his extreme popularity across the globe.
© 2024 MediaMass All rights reserved. Do not reproduce (even with permission).
Chris Pratt: Recent News
- Money July 22, 2024
- Exclusive July 2024
- Buzz July 23, 2024
Celebrity Central


text:
This JSP page invokes a custom tag that simply echos "Hello, World!" The custom tag is generated from a tag file in the /WEB-INF/tags directory.
Notice that we did not need to write a TLD for this tag. We just created /WEB-INF/tags/helloWorld.tag, imported it using the taglib directive, and used it!


text:
Intel has said on multiple occasions that its 45nm process is on track for production 2007. In fact, Intel began sampling its Penryn 45nm chips just several weeks ago. At the IEDM, IBM and AMD described three technologies that hope to compete with Intel's 45nm development: the use of immersion lithography, which AMD says will "deliver enhanced microprocessor design definition and manufacturing consistency," ultra-low-K interconnect dielectrics to enhance performance-per-watt ratio and multiple enhanced transistor strain techniques.
Current process technologies use conventional lithography, which has significant limitations in defining microprocessor designs beyond the 65nm process technology generation. Immersion lithography uses a projection lens filled with purified water as part of the step-and-repeat lithography — think of the same principles applied to immersion microscopy.
Immersion lithography provides increased flow of light, depth of focus and improved image fidelity that can improve chip-level performance and manufacturing efficiency. For example, the performance of an SRAM cell shows improvements of approximately 15 percent due to this enhanced process capability, without resorting to more costly double-exposure techniques.
In addition, AMD and IBM say that the use of porous, ultra-low-K dielectrics reduces interconnect capacitance, wiring delay, as well as lowering power dissipation. This advance is enabled through the development of an ultra-low-K process integration that reduces the dielectric constant of the interconnect dielectric while maintaining the mechanical strength. The addition of ultra-low-K interconnect provides a 15 percent reduction in wiring-related delay as compared to conventional low-K dielectrics.
In spite of the increased packing density of the 45nm generation transistors, IBM and AMD demonstrated multiple enhanced transistor strain techniques that give an 80 per cent increase in p-channel transistor drive current and a 24 per cent increase in n-channel transistor drive current compared to unstrained transistors. The companies claim that their achievement results in the highest CMOS performance reported to date in a 45nm process technology.
In November 2005, AMD and IBM announced an extension of their joint development efforts until 2011 covering 32nm and 22nm process technology generations. AMD and IBM expect the first 45nm products using immersion lithography and ultra-low-K interconnect dielectrics to be available in mid-2008.


text: 24hr Roadside Service Are you need in of a tow? Don't worry we offer 24 hour roadside service. So if your car breaks down during rush hour or after hours. Our friendly staff has you covered. Our Services: 24 Hour Roadside Asssistance Hayward 24 Hour Roadside Service Hayward 24 Hour Towing Service Hayward Towing Solution... Read More »


text:
Sunday, January 4, 2009
Sunday Sweets: Fastastical Beasts
Sunday, January 4, 2009
Since I've got so much good stuff to share with you, I'm going to break it up into categories. Today's feature will be dragons and unicorns. Tune in next week for Fairies & Castles.
First and foremost, here's a flat-out AMAZING dragon from - who else? - Mike's Amazing Cakes:
You can tell this is for role-playing gamers by the corn dogs and mozzarella sticks in the background. Come to think of it, all this shin-dig is missing are some Hot Pockets! [cue Jim Gaffigan bit]
Here's another angle:
(Thanks to Christine C. and Sarah, who were among the first of billions to send these in. Check here for more shots and pics of the cake being cut.)
Next we have an equally impressive Unicorn and Fairy Combo from Sandra of Sugar Fun:
Visit Sandra's site to see in-process photos.
(Laura N. was the first to send this one. Thanks, Laura!)
Next, in the "so-cute-it-hurts" category from Richard's Cakes, we have a dragon...in a tutu:
So obviously when I say "I'm drawing the line at tutus" I mean "unless they're stinkin' adorable". Everybody got that?
And lastly, Julie W. found a not-so-great photo of a truly great cake:
Arg, my kingdom for decent lighting! Still, if you can look past the blinding flash and shadows, you'll see this is a gorgeous replica of the famous "Unicorn in Captivity" tapestry:
The floral work is exquisite, and I love the little tree. It was made by Magda's Cake Creations, and if you visit the link you'll see a few other angles there.
And let me close with another great dragon cake. Uh, let's see, first I have to choose one... (this is torture, guys; you sent in so many good ones!)
Ok, here, let's go with Kenya S.'s find:
I love that color. According to creator Shoshannah84 over on Deviant Art, it was inspired by Anne McCaffrey's Dragon Riders. Nice!
Thanks so much, everyone! Feel free to continue sending in fantasy cakes, but particularly fairy and/or castle cakes for next Sunday.
86 comments | Post a Comment
- dhcoop said...
Absolutely fabulous!
I look at your site pretty much every day and have a link to it on my blog. I've never posted, but couldn't resist today. These cakes are really amazing.
Thank you for what you do!
dhcoop - January 4, 2009 at 9:35 AM
- Boozy Tooth said...
They are all truly breathtaking. Hard to believe they're edible. I can see everyone backing away when the host asks who wants to slay the dragons tho.
- January 4, 2009 at 9:43 AM
- gryphondear said...
Gorgeous, and the baby dragon in the tutu is just too - too.
My sister drgns4ever, who really loves this site, is going to love this particular post.
I don't suppose anyone is making gryphon cakes?
;^) Jan the Gryphon
http://gryph-wotd.blogspot.com/ - January 4, 2009 at 10:24 AM
- CRRE said...
These are remarkable. The designers deserve great applause!
- January 4, 2009 at 10:27 AM
- V. Nicharico said...
How beautiful!
- January 4, 2009 at 10:35 AM
- Zorilita - Mary Bellamy said...
Those are absolutely fantastic! I really love that first dragon and the unicorn under it.
- January 4, 2009 at 10:38 AM
- Feisty Irish Wench said...
WOW, that's incredible edible art.
- January 4, 2009 at 10:41 AM
Thanks for the Flikr link, That dragon Cake is so cool! All of them are. My only problem would be biting the head off that little Blonde fairy on the Unicorn! Like chomping on Stevie Nicks!
Topher - January 4, 2009 at 10:49 AM
- Elizabeth Staley said...
That first one! OMG! Even as a gamer I wouldn't be able to cut in to that! Wow!
- January 4, 2009 at 10:51 AM
- Queen Julian XIII said...
Awesome cakes!!! I must say I LOVE LOVE LOVE the tapestry cake! What a wonderful, beautiful, cakey interpretation of pre-renaissance art!
- January 4, 2009 at 10:56 AM
is that a marinara fountain next to the mozzarella sticks?? how...creative.
rachel h. - January 4, 2009 at 10:56 AM
- Cole said...
Gold...dragon...cake...*awe* *has visions in his head of a wedding cake with blue and green dragons on the top*
For my next birthday though, I think I'm just going to ask for a giant, chocolate D20. - January 4, 2009 at 11:03 AM
Whoo hoo, something I submitted made it onto Cake Wrecks! I feel special now... :D
I love that first cake, though, and the unicorn tapestry. Hm... my sister makes cakes, I wonder if I should be cruel and request something like these... - January 4, 2009 at 11:13 AM
- Deb Geisler said...
Even more than the corn dogs in the background, the D20 in the first dragon's claw screams "gamer." It also screams, "You know you want me!" Amazing cake.
- January 4, 2009 at 11:18 AM
Kudos to the person who did the unicorn/fairy cake for not make the uni horn look like a piece of... coprolite. We've seen way too much of that kind of thing recently.
- January 4, 2009 at 11:21 AM
- k. said...
Yeah, I thought that was a marinara fountain also, but when I linked to the flickr site I discovered it was a ketchup fountain. They also had a mustard fountain! The dragon cake is beautiful, but how do these cakes taste? The inside didn't look very appetizing.
- January 4, 2009 at 11:26 AM
I really loved the dragon cakes. I tried to post a picture of my retirement cake (made by a fellow reference librarian) but couldn't get it to post. It was not as professional, but it was covered with scales. I totally loved it.
wv squaste-what you do to the end of the toothpaste tube. - January 4, 2009 at 11:26 AM
- Unknown said...
Those dragons look so real I expect them to actually move! Incredible.
~Amy B. - January 4, 2009 at 11:30 AM
Wow, those are nice! But I want more wrecks! More wrecks! More wrecks!
Angie (from over at www.HalfAssedKitchen.com) - January 4, 2009 at 11:35 AM
They're all amazing, but I'm in love with the D&D cake, the d20 clutched in it's claw, the fact that it's on a battle mat, it's wonderful. I wonder if the dice are cake too, or real dice.
- January 4, 2009 at 11:49 AM
- Mama H said...
WOW! I look forward each Sunday to the GOOD cakes! After a week of wrecks, it restores my faith in the ability of cake decorators everywhere! :-)
- January 4, 2009 at 12:01 PM
They are all amazing, and I'll admit my knowledge of mystical creatures is limited, but do unicorns have split hooves like a goat? I'd have thought more like horses hooves! They are all beautiful, though, and I'd never be able to cut one up.
Nancy - January 4, 2009 at 12:13 PM
- tim h said...
The real gamer give away for that first dragon cake isn't the corn dogs and other food, though those are good indicators. Rather, notice the erasable map board that the dragon is lying upon - only a gamer would own one of those.
I wonder if any of the dragons have a maiden or knight inside, exposed whenever you cut it open. - January 4, 2009 at 12:19 PM
- J. Barrack Schofield said...
"You can tell this is for role-playing gamers by the corn dogs and mozzarella sticks in the background."
Also note that the dragon is clutching a 20-sided die. I love it and now I'm craving some mozzarella sticks. - January 4, 2009 at 12:26 PM
I love the fact that the red dragon on top has a D20 in his right front claw. Nice touch!
- January 4, 2009 at 12:32 PM
Wonderful! The first dragon, in particular, is stunning. I would have a hard time eating something that resembles art more than food.
However gorgeous it is, however, the wings really bug me. They're either coming out of the cake board or the dragon's stomach, which is just wrong.
I love your site, and visit every day! Can't wait to find something to submit. - January 4, 2009 at 12:42 PM
Been lurking on the blog for a long time but never posted until now.
I LOVE the wrecks (of course!) and also the super fantastic cakes, like on this post. I think it would be cool if you also did a post on just how these "super cakes" are constructed, since they are in theory 100% edible. Like that dragon -- what's in the neck, is that white chocolate?
So yeah... a little background on how the heck those amazing cakes are being pulled off without being 99% frosting... that would be cool! - January 4, 2009 at 12:47 PM
I adore the 'dragon in a tutu' cake, because I think it's based on the range of toys from my childhood that I used to LOVE. Pocket dragons were awesome, and if that is a recent cake I'm glad there are other people who remember them too!
- January 4, 2009 at 12:51 PM
- Carol :) said...
Being a total dragon FREAK.. I absolutely LOVE the first one, it is TOTALLY amazing and I want one!!!
The only problem is that I don't know if I could actually cut into it and eat it...
On second thought.. probably.. I love cake too!!!
:) - January 4, 2009 at 1:12 PM
- Suzanne Dargie said...
These are the most beautiful cakes I've ever seen! It would be such a shame to cut them up and eat them!
I especially love the "Captive Unicorn"...I am VERY familiar with that tapestry....I tried to do some embroidery based on a part of it once! - January 4, 2009 at 1:25 PM
- Simi said...
The second "in progress" picture of the unicorn cake (on the linked site) might give me nightmares. Oh dear!
But yes, these are all incredible. - January 4, 2009 at 1:52 PM
Those were amazing and beautiful! And looked darn tasty too, if I could bring myself to slice something that pretty up. And to "anonymous"--the older unicorn legends describe them as awfully goatlike with cloven hooves, beards, and that weird tail with a tuft. It's more modern ideas that have them completely horsey.
- January 4, 2009 at 2:47 PM
- wowjillissuchadork said...
I wuld honestly LOVE to have any of these cakes. The're are all amazing!
Crazy Teen. - January 4, 2009 at 2:57 PM
- FreedomFirst said...
Ooohh, if only I were rich! I'm not a fan of dragons, but Andy is currently obsessed with dragons and monsters. Oh well, he'll have to settle for whatever I can manufacture myself this year. I'm going to try to duplicate the pink "Pet Chopz" kitty on a cake for him. We'll see how it turns out. I do okay with basic shapes....
- January 4, 2009 at 3:04 PM
- Word Ninja said...
As a ridiculously HUGE FAN of Anne McCaffrey's work, that last cake screams "Ramoth" to me, and that makes me happy!
Thanks for sharing! - January 4, 2009 at 3:27 PM
"You can tell this is for role-playing gamers by the corn dogs and mozzarella sticks in the background."
Well... according to the fact that there is a 20 face dice under the claw of the dragon... I'm pretty sure that THIS is THE way to tell that this wonderfull dragon IS for a RPlayers guys! ^^
What? - January 4, 2009 at 3:50 PM
- E.A.D. said...
OMG I want one of those dragon cakes for my birthday! They're so awesome!
@ Anonymous: I think traditionally unicorns had split hooves, seeing as many early descriptions mentioned them having goat-like characteristics. - January 4, 2009 at 4:01 PM
- Jenna @ SpitzerStories said...
Just when I think you couldn't get any better you reference Jim Gaffigan. My husband and I can't pass the Hot Pockets at the store without dying of laughter. You're the best!!
- January 4, 2009 at 4:02 PM
- WM said...
I love the Sunday Sweets...an opportunity to enjoy incredible talent and creativity...these all are awesome cakes!!!
- January 4, 2009 at 4:32 PM
- Azure Accessories said...
Simply amazing cakes...such talent artists!!
Cheer - January 4, 2009 at 4:44 PM
This is mind-blowing. I have the "Unicorn in captivity" poster right on my wall, and to see it as a cake is just so amazing. All I have to do is lift my gaze and there is the poster..and there is the cake..and there is the poster...
- January 4, 2009 at 5:18 PM
omg, the first and the last one, absolutely gorgeous. I doubt I'll be able to eat them!
- January 4, 2009 at 6:19 PM
- Glory von Hathor said...
I definitely, definitely need a baby dragon in a tutu. Okay, I hadn't realised till now, but now the house definitely feels empty without one. Definitely.
- January 4, 2009 at 6:48 PM
- TornadoBaby said...
Yes, definitely for a gamer with the d20 and battle mat. It looks a bit like a red dragon from DnD with the fans down the back.
So now that everyone knows what I like to do in spare time... bravo on all of them, especially the first dragon and the unicorn tapestry! - January 4, 2009 at 7:31 PM
- Nulono said...
Am I the only one to notice the d8?
- January 4, 2009 at 8:26 PM
- Hyena Overlord said...
I sent a million (not really) links in. Glad to see the red dragon made it. Not that I expected it not to.
Love the other dragons especially the kyooot one.
The unicorn cakes are fabulous. I collect uni's so I know a good one when I see one.
Thanks and I can't wait til next Sunday.
wvotd stacki...something that is stupid and tacki. - January 4, 2009 at 8:51 PM
Wow, those are absolutely amazing! I love that baby dragon!
Anna Marie - January 4, 2009 at 9:26 PM
- Cute Things in Paint said...
yeah that bajillion-sided dice made me laugh and laugh and laugh. perfect.
- January 4, 2009 at 10:31 PM
I TOLD you tutus are AWESOME. SEE? SEE? SEE?!?!?!
- January 4, 2009 at 11:51 PM
God, I'm such a nerd, but I am compelled to comment...
It's a Colossal Red Dragon, from the Dungeons & Dragons miniatures game.. It has a 20-sided die in its hand. - January 5, 2009 at 12:17 AM
Great idea how you got this one.
happy new year - January 5, 2009 at 12:27 AM
- Unknown said...
My grandma has the Unicorn Tapestry hanging on her wall, so I immediately recognized the cake version. It's fabulous!
Thanks for this wonderful site!
Bethany - January 5, 2009 at 1:14 AM
I couldn't cut those! I'd go buy a sheet cake for my guests, and then just look at the pretty.
Verification word: foxylitc Also, adjective of the day, as in, wow, you are looking very foxylitc this morning! - January 5, 2009 at 2:00 AM
Pocket Dragon Cake! (The one in the Tutu). And based in the UK as well! (sends page to husband as a little hint)
- January 5, 2009 at 5:24 AM
Am I the only one wondering why the red dragon's wings originate from its belly rather than its shoulders?
Truly gorgeous, if anatomically questionable......... - January 5, 2009 at 9:33 AM
- Miranda said...
I am a role playing gamer! Those dragon cakes are truly beautiful and impressive. I have to tell you...I hate hot pockets. I also hate those awful pizza rolls. Corndogs good, fried cheese sticks good...there's always the raw veggies for the diabetic guy, and a bag of gummy bears that we use as enemies and consume when we defeat them...and when we have the session at my house, I like to put some fries or tater tots in the oven. Crap, now I'm hungry.
Cheetos, Doritos, or anything "itos" are of course the most classic gaming food. Sodas, strong coffee, and/or Red Bull are also present. - January 5, 2009 at 9:47 AM
Ok, I get that these are beautiful ...sculptures?...creations?...not sure what I would call them...but I'm really tired of fondant. I like seeing icing talent!! Can't you do a "no fondant friday"? :)
- January 5, 2009 at 11:07 AM
- Frank said...
Your blog title is "Fastastical." Was that on purpose? Or was it supposed to be fantastical? Either way, your site makes me laugh daily.
- January 5, 2009 at 11:14 AM
- Bedlam said...
those are just amazing !!!
- January 5, 2009 at 11:56 AM
Now I want a dragon cake that says "fastastical!"
- January 5, 2009 at 12:14 PM
While I appreciate that gamers might have, ahem, different tastes than some - who spends so much money on a cake (you know it costs a bundle), then serves corn dogs and cheese sticks?? Too funny!
- January 5, 2009 at 3:01 PM
- Jenny Lou Who said...
You are too funny! I love Jim Gaffigan's Hot Pocket's bit!
- January 5, 2009 at 6:34 PM
- diddlesgirl said...
I loved all the cakes, but as a major Anne Mc. fan I have to agree with Ali- that is so Ramoth, I want that cake for my bday.(hm... my sister reads this blog.. and makes cakes) Ellie? I want this for my bday (not that I didn't love last year's coach purse)
- January 5, 2009 at 6:54 PM
- Evil Witch said...
you could not have picked two mythical creatures more suited to please my two daughters (hard to do)
- January 5, 2009 at 6:54 PM
- Anna said...
i'm sorry, i visit this blog to see cake WRECKS, not pretty cakes. please make another blog for the PRETTY [can we say "publicity!!!!"?] cakes and keep the cake wrecks blog to... well... cake wrecks!
- January 5, 2009 at 9:00 PM
Um Tarleton?
The original reason for Sunday Sweets was that Jen needed a break from the daily grind of writing posts, sorting through literally hundreds of submissions and e-mails a day, and trying to run my company as well. Since readership was pretty low on Sundays, she figured she'd give it a shot. Oddly enough, everyone totally dug it and Sunday Sweets was born.
So, yeah the wrecks are great. And no, its really not much of a break for Jen since she now puts as much if not more effort into writing for Sundays, but hey, we're just going with the flow here. If it really bugs you, maybe you could take a break on Sundays too and check back Monday for your daily dose of Wreckitudinalness.
Just my two cents, for what it's worth.
john - January 5, 2009 at 9:53 PM
- Wolf Woman said...
You can tell this is for role-playing gamers by the corn dogs and mozzarella sticks in the background.
I would have thought the dice would have given it away. Looks like the dragon is getting ready to roll a natural 20! - January 5, 2009 at 11:06 PM
- Sihaya said...
For my next birthday, I want my cake to be a Pocket Dragon with a tutu.
You know the problem with the red dragon clutching a twenty-sided die atop a grid map? All the party guests will be forced to pull out a character sheet, roll up a fifth level fighter and play a round of D&D before they get to eat. They'll either die of starvation or stuff themselves on cheese doodles and cola before the cake finally gets cut. Hmm, I hope the fondant lasts that long. - January 6, 2009 at 9:11 AM
- kostia said...
I can't believe I read your post asking for fantasy cakes and didn't think to send you the one from my friend Angela's wedding (courtesy of Ace of Cakes, no less)! Better late than never:
http://www.flickr.com/photos/kostia/2885799749/in/set-72157607480381913/ - January 6, 2009 at 2:17 PM
- Neen said...
WOW! That just about sums it all up for me. My daughter would go nuts over the unicorn cakes.
- January 7, 2009 at 12:09 AM
- Awesome Aunt Kelly said...
I'm ashamed to say I know this, but the dragon is definitely for some Dungeons and Dragons role players. The graph paper and dice give it away. My husband is one of those nerds, yes. Thanks for the daily humor!
- January 7, 2009 at 10:40 AM
- Julie said...
I love the unicorn cake based on the tapestry! I'm not into fantastical creatures too much, but my daughter watches Disney's Little Einseins and this was one of the pieces of art used for a show last year. So, i had actually seen it before!
These cakes were great! - January 7, 2009 at 1:58 PM
the anne mcaffrey one looks exactly like her dragons- i was saying how much it looked like them when i read the caption. kudos to the artist!
- January 7, 2009 at 9:00 PM
Awesome cakes.
BTW, usually you're pretty good about things like this, but the word is rein when you're talking about giving free rein, not reign. As in horsies. We depend on you being able to keep our cakes grammatically correct! - January 8, 2009 at 1:50 AM
Great catch.
john - January 8, 2009 at 8:43 AM
- Chris C. said...
Holy $#!+, that red dragon is the coolest-looking cake *ever*.
- January 9, 2009 at 1:52 PM
- I. Pronoun. said...
You can also tell that the red dragon is for gamers from the battle map on which it sits, and the D's 20 and 10 in its claw.
BTW, is that a marinara sauce fountain in the background???
-Sarah - January 9, 2009 at 8:27 PM
- verminjerky said...
Oh my God. OH MY GOD!!
I want them so badly! I want one for my birthday and EVERY OTHER BIRTHDAY EVER. Those are the coolest foodstuffs I have EVER SEEN!
(My CAPS show my ENTHUSIASM!)
I couldn't even eat them. They would sit around until they fossilized and swat anybody who tried to take a piece.
Dragon cakes! Really awesome dragon cakes! I'm dying of greed over here!
DRAGON CAKES! - January 10, 2009 at 5:08 PM
Sorry to post s late on this, but I was just looking at Mike's Amazing Cakes website and realized in looking at his picture that I've seen him on the Food Network in some of the Food Challenges, for cakes, obviously. I can't remember if he won, though. It looks like he may need more time than what he's usually given on there to create the beauties on his website.
- January 14, 2009 at 1:23 AM
- badfae said...
Wow. These...these are GREAT. I can't stop looking at that first dragon cake.
- January 27, 2009 at 5:25 AM
- Me! said...
I doubt I could actually bring myself to cut into such a work of art as......well, any of the cakes featured in this post really. I dread to think how long it took to make the Tapestry Unicorn.
- February 10, 2009 at 2:27 PM
- Ludovica said...
Cake Expo 09
http://viewmorepics.myspace.com/index.cfm?fuseaction=user.viewPicture&friendID=65950139&albumId=2625610 - April 6, 2009 at 6:21 AM
the one in a tutu IT'S A POCKET DRAGON CAKE!!! I love those things! (hence the caps lock)
See? http://www.whatadifferenceagiftmakes.com/images/pocketdragon13975.jpg - October 16, 2009 at 7:01 PM
Mmmmm......Dragon foot.
- November 2, 2009 at 3:12 PM
I love dragons and anything mystical and mythological. These cakes are GORGEOUS!
- November 2, 2009 at 9:27 PM
those are freaking awesome.
- November 30, 2009 at 7:05 PM
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Natural jadeite jade is known in the trade as Type A means the jade is NOT treated by chemicals. This Gem's material occurs in a wide variety of colors that include green, white, lavender, yellow, blue, black, red, orange, and gray.
Jadeite jade is believed to have healing power and ward off evil spirits. The healing properties of jade are very useful for emotional healing. The soothing energy from jade relieves irritability while helping to eliminate negativity which supports jade meaning. The personality is stabilized through the integration of body and mind.
Gifts made from Jadeite jade are given at almost every important station in life, such as birthdays, anniversaries, marriages, and other celebrations. It is also a commonly used material for producing religious art. Table Decor etc.
Our Gemstone Mohs Hardness measured is 6.5 - 7. Product Size can be found with our image photo.
We only trade with Type A Natural Jadeite Jade, we believe every pc of jadeite we carry is unique. You found most of our listings are only 1 available, a photo was hooked from our in-house studio before we ship out. you will never find your purchase different from our photo. Feel free to contact us for more detail.