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Who is this guide for?
If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you. You might be the owner of a growing and thriving business, the website owner of a dozen sites, the SEO specialist in a web agency or a DIY SEO expert passionate about the mechanics of Search: this guide is meant for you. If you're interested in having a complete overview of the basics of SEO according to our best practices, you are indeed in the right place. This guide won't provide any secrets that'll automatically rank your site first in Google (sorry!), but following the best practices will hopefully make it easier for search engines to crawl, index, and understand your content.
Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them.
You should build a website to benefit your users, and gear any optimization toward making the user experience better. One of those users is a search engine, which helps other users discover your content. SEO is about helping search engines understand and present content. Your site may be smaller or larger than our example site and offer vastly different content, but the optimization topics in this guide apply to sites of all sizes and types. We hope our guide gives you some fresh ideas on how to improve your website, and we'd love to hear your questions, feedback, and success stories in the Google Search Central Help Community.
Getting started
Here's a short glossary of important terms used in this guide:
Index - Google stores all web pages that it knows about in its index. The index entry for each page describes the content and location (URL) of that page. To index is when Google fetches a page, reads it, and adds it to the index: Google indexed several pages on my site today.
Crawl - The process of looking for new or updated web pages. Google discovers URLs by following links, by reading sitemaps, and by many other means. Google crawls the web, looking for new pages, then indexes them (when appropriate).
Crawler - Automated software that crawls (fetches) pages from the web and indexes them.
Googlebot - The generic name of Google's crawler. Googlebot crawls the web constantly.
SEO - Search engine optimization: the process of making your site better for search engines. Also the job title of a person who does this for a living: We just hired a new SEO to improve our presence on the web.
Are you on Google?
Determine whether your site is in Google's index
Do a site: search for your site's home URL. If you see results, you're in the index. For example, a search for site:wikipedia.org returns these results.
If your site isn't in Google
Although Google crawls billions of pages, it's inevitable that some sites will be missed. When our crawlers miss a site, it's frequently for one of the following reasons:
The site isn't well connected from other sites on the web
You've just launched a new site and Google hasn't had time to crawl it yet
The design of the site makes it difficult for Google to crawl its content effectively
Google received an error when trying to crawl your site
Your policy blocks Google from crawling the site
How do I get my site on Google?
Google is a fully automated search engine that uses web crawlers to explore the web constantly, looking for sites to add to our index; you usually don't even need to do anything except post your site on the web. In fact, the vast majority of sites listed in our results aren't manually submitted for inclusion, but found and added automatically when we crawl the web. Learn how Google discovers, crawls, and serves web pages.
The Search Essentials outline the most important elements of building a Google-friendly website. While there's no guarantee that our crawlers will find a particular site, following the Search Essentials can help make your site appear in our search results.
Google Search Console provides tools to help you submit your content to Google and monitor how you're doing in Google Search. If you want, Search Console can even send you alerts on critical issues that Google encounters with your site. Sign up for Search Console.
Here are a few basic questions to ask yourself about your website when you get started.
Is my website showing up on Google?
Do I serve high-quality content to users?
Is my local business showing up on Google?
Is my content fast and easy to access on all devices?
Is my website secure?
Do you need an SEO expert?
An SEO expert is someone trained to improve your visibility on search engines. By following this guide, you'll learn enough to be well on your way to an optimized site. In addition to that, you may want to consider hiring an SEO professional that can help you audit your pages.
Deciding to hire an SEO is a big decision that can potentially improve your site and save time. Make sure to research the potential advantages of hiring an SEO, as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:
Review of your site content or structure
Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
Content development
Management of online business development campaigns
Keyword research
SEO training
Expertise in specific markets and geographies
Before beginning your search for an SEO, it's a great idea to become an educated consumer and get familiar with how search engines work. We recommend going through the entirety of this guide and specifically these resources:
How Google crawls, indexes and serves the web
Search Essentials
How to hire an SEO
If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.
Help Google find your content
The first step to getting your site on Google is to be sure that Google can find it. The best way to do that is to submit a sitemap. A sitemap is a file on your site that tells search engines about new or changed pages on your site. Learn more about how to build and submit a sitemap.
Google also finds pages through links from other pages. Learn how to encourage people to discover your site by Promoting your site.
Tell Google which pages you don't want crawled
For non-sensitive information, block unwanted crawling by using robots.txt
A robots.txt file tells search engines whether they can access and therefore crawl parts of your site. This file, which must be named robots.txt, is placed in the root directory of your site. It is possible that pages blocked by robots.txt can still be crawled, so for sensitive pages, use a more secure method.
# brandonsbaseballcards.com/robots.txt
# Tell Google not to crawl any URLs in the shopping cart or images in the icons folder,
# because they won't be useful in Google Search results.
User-agent: googlebot
Disallow: /checkout/
Disallow: /icons/
You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. Note that if your site uses subdomains and you wish to have certain pages not crawled on a particular subdomain, you'll have to create a separate robots.txt file for that subdomain. For more information on robots.txt, we suggest this guide on using robots.txt files.
Letting your internal search result pages be crawled by Google. Users dislike clicking a search engine result only to land on another search result page on your site.
Allowing URLs created as a result of proxy services to be crawled.
For sensitive information, use more secure methods
A robots.txt file is not an appropriate or effective way of blocking sensitive or confidential material. It only instructs well-behaved crawlers that the pages are not for them, but it does not prevent your server from delivering those pages to a browser that requests them. One reason is that search engines could still reference the URLs you block (showing just the URL, no title link or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). Also, non-compliant or rogue search engines that don't acknowledge the Robots Exclusion Standard could disobey the instructions of your robots.txt. Finally, a curious user could examine the directories or subdirectories in your robots.txt file and guess the URL of the content that you don't want seen.
In these cases, use the noindex tag if you just want the page not to appear in Google, but don't mind if any user with a link can reach the page. For real security, use proper authorization methods, like requiring a user password, or taking the page off your site entirely.
Help Google (and users) understand your content
Let Google see your page the same way a user does
When Googlebot crawls a page, it should see the page the same way an average user does. For optimal rendering and indexing, always allow Google access to the JavaScript, CSS, and image files used by your website. If your site's robots.txt file disallows crawling of these assets, it directly harms how well our algorithms render and index your content. This can result in suboptimal rankings.
Recommended action: Use the URL Inspection tool. It will allow you to see exactly how Google sees and renders your content, and it will help you identify and fix a number of indexing issues on your site.
Create unique, accurate page titles
A <title> element tells both users and search engines what the topic of a particular page is. Place the <title> element within the <head> element of the HTML document, and create unique title text for each page on your site.
<title>Brandon's Baseball Cards - Buy Cards, Baseball News, Card Prices</title>
<meta name="description" content="Brandon's Baseball Cards provides a large selection of
vintage and modern baseball cards for sale.
We also offer daily baseball news and events.">
Control your title links and snippets in search results
If your document appears in a search results page, the contents of the <title> element may appear as the title link for the search result (if you're unfamiliar with the different parts of a Google Search result, you might want to check out the anatomy of a search result video).
The <title> element for your homepage can list the name of your website or business, and could include other bits of important information like the physical location of the business or maybe a few of its main focuses or offerings.
Accurately describe the page's content
Choose title text that reads naturally and effectively communicates the topic of the page's content.
Using text in the <title> element that has no relation to the content on the page.
Using default or vague text like "Untitled" or "New Page 1".
Create unique <title> elements for each page
Make sure each page on your site has unique text in the <title> element, which helps Google know how the page is distinct from the others on your site. If your site uses separate mobile pages, remember to use descriptive text in the <title> elements on the mobile versions too.
Using a single title in all <title> elements across your site's pages or a large group of pages.
Use brief, but descriptive <title> elements
<title> elements can be both short and informative. If the text in the <title> element is too long or otherwise deemed less relevant, Google may show only a portion of the text in your <title> element, or a title link that's automatically generated in the search result.
Using extremely lengthy text in <title> elements that are unhelpful to users.
Stuffing unneeded keywords in your <title> element.
Use the meta description tag
A page's meta description tag gives Google and other search engines a summary of what the page is about. A page's title may be a few words or a phrase, whereas a page's meta description tag might be a sentence or two or even a short paragraph. Like the <title> element, the meta description tag is placed within the <head> element of your HTML document.
<title>Brandon's Baseball Cards - Buy Cards, Baseball News, Card Prices</title>
<meta name="description" content="Brandon's Baseball Cards provides a large selection of vintage and modern baseball cards for sale. We also offer daily baseball news and events.">
What are the merits of meta description tags?
Meta description tags are important because Google might use them as snippets for your pages in Google Search results. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Adding meta description tags to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet. Learn more about how to create quality meta descriptions.
Accurately summarize the page content
Write a description that would both inform and interest users if they saw your meta description tag as a snippet in a search result. While there's no minimal or maximal length for the text in a description meta tag, we recommend making sure that it's long enough to be fully shown in Search (note that users may see different sized snippets depending on how and where they search), and contains all the relevant information users would need to determine whether the page will be useful and relevant to them.
Writing a meta description tag that has no relation to the content on the page.
Using generic descriptions like "This is a web page" or "Page about baseball cards".
Filling the description with only keywords.
Copying and pasting the entire content of the document into the meta description tag.
Use unique descriptions for each page
Having a different meta description tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (for example, searches using the site: operator). If your site has thousands or even millions of pages, hand-crafting meta description tags probably isn't feasible. In this case, you could automatically generate meta description tags based on each page's content.
Using a single meta description tag across all of your site's pages or a large group of pages.
Use heading tags to emphasize important text
Use meaningful headings to indicate important topics, and help create a hierarchical structure for your content, making it easier for users to navigate through your document.
Imagine you're writing an outline
Similar to writing an outline for a large paper, put some thought into what the main points and sub-points of the content on the page will be and decide where to use heading tags appropriately.
Placing text in heading tags that wouldn't be helpful in defining the structure of the page.
Using heading tags where other tags like <em> and <strong> may be more appropriate.
Erratically moving from one heading tag size to another.
Use headings sparingly across the page
Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins.
Excessive use of heading tags on a page.
Very long headings.
Using heading tags only for styling text and not presenting structure.
Add structured data markup
Structured data is code that you can add to your sites' pages to describe your content to search engines, so they can better understand what's on your pages. Search engines can use this understanding to display your content in useful (and eye-catching) ways in search results. That, in turn, can help you attract just the right kind of customers for your business.
For example, if you've got an online store and mark up an individual product page, this helps us understand that the page features a bike, its price, and customer reviews. We may display that information in the snippet for search results for relevant queries. We call these rich results.
In addition to using structured data markup for rich results, we may use it to serve relevant results in other formats. For instance, if you've got a brick-and-mortar store, marking up the opening hours allows your potential customers to find you exactly when they need you, and inform them if your store is open/closed at the time of searching.
You can mark up many business-relevant entities:
Products you're selling
Business location
Videos about your products or business
Opening hours
Events listings
Your company logo, and many more
We recommend that you use structured data with any of the supported notations markup to describe your content. You can add the markup to the HTML code to your pages, or use tools like Data Highlighter and Markup Helper.
Check your markup using the Rich Results Test
Once you've marked up your content, you can use the Google Rich Results test to make sure that there are no mistakes in the implementation. You can either enter the URL where the content is, or copy the actual HTML which includes the markup.
Using invalid markup.
Use Data Highlighter and Markup Helper
If you want to give structured markup a try without changing the source code of your site, you can use Data Highlighter, which is a tool integrated in Search Console that supports a subset of content types.
If you'd like to get the markup code ready to copy and paste to your page, try the Markup Helper.
Changing the source code of your site when you are unsure about implementing markup.
Keep track of how your marked up pages are doing
The various Rich result reports in Search Console shows you how many pages on your site we've detected with a specific type of markup, how many times they appeared in search results, and how many times people clicked on them over the past 90 days. It also shows any errors we've detected.
Adding markup data which is not visible to users.
Creating fake reviews or adding irrelevant markups.
Manage your appearance in Google Search results
Correct structured data on your pages also makes your page eligible for many special features in Google Search results, including review stars, fancy decorated results, and more. See the gallery of search result types that your page can be eligible for.
Organize your site hierarchy
Understand how search engines use URLs
Search engines need a unique URL per piece of content to be able to crawl and index that content, and to refer users to it. Different content (for example, different products in a shop) as well as modified content (for example, translations or regional variations) need to use separate URLs in order to be shown in search appropriately.
URLs are generally split into multiple distinct sections:
For example:
Google recommends that all websites use https:// when possible. The hostname is where your website is hosted, commonly using the same domain name that you'd use for email. Google differentiates between the www and non-www version (for example, www.example.com or just example.com). When adding your website to Search Console, we recommend adding both http:// and https:// versions, as well as the www and non-www versions.
Path, filename, and query string determine which content from your server is accessed. These three parts are case-sensitive, so FILE would result in a different URL than file. The hostname and protocol are case-insensitive; upper or lower case wouldn't play a role there.
A fragment (in this case, #info) generally identifies which part of the page the browser scrolls to. Because the content itself is usually the same regardless of the fragment, search engines commonly ignore any fragment used.
When referring to the homepage, a trailing slash after the hostname is optional since it leads to the same content (https://example.com/ is the same as https://example.com). For the path and filename, a trailing slash would be seen as a different URL (signaling either a file or a directory), for example, https://example.com/fish is not the same as https://example.com/fish/.
Navigation is important for search engines
The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the website owner thinks is important. Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site.
Plan your navigation based on your homepage
All sites have a home or root page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, think about how visitors will go from a general page (your root page) to a page containing more specific content. Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (for example, root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages?
Using breadcrumb lists
A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (usually the root page) as the first, leftmost link and list the more specific sections out to the right. We recommend using breadcrumb structured data markup when showing breadcrumbs.
Create a simple navigational page for users
A navigational page is a simple page on your site that displays the structure of your website, and usually consists of a hierarchical listing of the pages on your site. Visitors may visit this page if they are having problems finding pages on your site. While search engines will also visit this page, getting good crawl coverage of the pages on your site, it's mainly aimed at human visitors.
Create a naturally flowing hierarchy
Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. Make sure all of the pages on your site are reachable through links, and that they don't require an internal search functionality to be found. Link to related pages, where appropriate, to allow users to discover similar content.
Creating complex webs of navigation links, for example, linking every page on your site to every other page.
Going overboard with slicing and dicing your content (so that it takes twenty clicks to reach from the homepage).
Use text for navigation
Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site. When using JavaScript to create a page, use a elements with URLs as href attribute values, and generate all menu items on page-load, instead of waiting for a user interaction.
Having a navigation based entirely on images, or animations.
Requiring script based event-handling for navigation.
Create a navigational page for users, a sitemap for search engines
Include a simple navigational page for your entire site (or the most important pages, if you have hundreds or thousands) for users. Create an XML sitemap file to ensure that search engines discover the new and updated pages on your site, listing all relevant URLs together with their primary content's last modified dates.
Letting your navigational page become out of date with broken links.
Creating a navigational page that simply lists pages without organizing them, for example by subject.
Show useful 404 pages
Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user's experience. Consider including a link back to your root page and providing links to popular or related content on your site. You can use Google Search Console to find the sources of URLs causing "not found" errors.
Allowing your 404 pages to be indexed in search engines (make sure that your web server is configured to give a 404 HTTP status code or—in the case of JavaScript-based sites—include the noindex tag when non-existent pages are requested).
Blocking 404 pages from being crawled through the robots.txt file.
Providing only a vague message like "Not found", "404", or no 404 page at all.
Using a design for your 404 pages that isn't consistent with the rest of your site.
Simple URLs convey content information
Creating descriptive categories and filenames for the documents on your website not only helps you keep your site better organized, it can create easier, friendlier URLs for those that want to link to your content. Visitors may be intimidated by extremely long and cryptic URLs that contain few recognizable words.
URLs like the following can be confusing and unfriendly:
If your URL is meaningful, it can be more useful and easily understandable in different contexts:
URLs are displayed in search results
Lastly, remember that the URL to a document is usually displayed in some form in a Google Search result near the document title.
Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible is a good practice.
Use words in URLs
URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site.
Using lengthy URLs with unnecessary parameters and session IDs.
Choosing generic page names like page1.html.
Using excessive keywords like baseball-cards-baseball-cards-baseballcards.html.
Create a simple directory structure
Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL.
Having deep nesting of subdirectories like .../dir1/dir2/dir3/dir4/dir5/dir6/page.html.
Using directory names that have no relation to the content in them.
Provide one version of a URL to reach a document
To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find that people are accessing the same content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant URL is a good solution for this. If you cannot redirect, you may also use the rel="canonical" link element.
Having pages from subdomains and the root directory access the same content, for example, domain.com/page.html and sub.domain.com/page.html.
Optimize your content
Make your site interesting and useful
Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means.
Organic or word-of-mouth buzz is what helps build your site's reputation with both users and Google, and it rarely comes without quality content.
Know what your readers want (and give it to them)
Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, a long-time football fan might search for "fifa", an acronym for the Fédération Internationale de Football Association, while a new fan might use a more general query like "football playoffs". Anticipating these differences in search behavior and accounting for them while writing your content (using a good mix of keyword phrases) could produce positive results. Google Ads provides a handy Keyword Planner that helps you discover new keyword variations and see the approximate search volume for each keyword. Also, Google Search Console provides you with the top search queries your site appears for and the ones that led the most users to your site in the Performance Report.
Consider creating a new, useful service that no other site offers. You could also write an original piece of research, break an exciting news story, or leverage your unique user base. Other sites may lack the resources or expertise to do these things.
Write easy-to-read text
Users enjoy content that is well written and easy to follow.
Writing sloppy text with many spelling and grammatical mistakes.
Awkward or poorly written content.
Embedding text in images and videos for textual content: users may want to copy and paste the text and search engines can't read it.
Organize your topics clearly
It's always beneficial to organize your content so that visitors have a good sense of where one content topic begins and another ends. Breaking your content up into logical chunks or divisions helps users find the content they want faster.
Dumping large amounts of text on varying topics onto a page without paragraph, subheading, or layout separation.
Create fresh, unique content
New content will not only keep your existing visitor base coming back, but also bring in new visitors.
Rehashing (or even copying) existing content that will bring little extra value to users.
Having duplicate or near-duplicate versions of your content across your site.
Optimize content for your users, not search engines
Designing your site around your visitors' needs while making sure your site is easily accessible to search engines usually produces positive results.
Inserting numerous unnecessary keywords aimed at search engines but are annoying or nonsensical to users.
Having blocks of text like "frequent misspellings used to reach this page" that add little value for users.
Deceptively hiding text from users, but displaying it to search engines.
Act in a way that cultivates user trust
Users feel comfortable visiting your site if they feel that it's trustworthy.
A site with a good reputation is trustworthy. Cultivate a reputation for expertise and trustworthiness in a specific area.
Provide information about who publishes your site, provides the content, and its goals. If you have a shopping or other financial transaction website, make sure you have clear and satisfying customer service information to help users resolve issues. If you have a news site, provide clear information about who is responsible for the content.
Using appropriate technologies is also important. If a shopping checkout page doesn't have a secure connection, users cannot trust the site.
Make expertise and authoritativeness clear
Expertise and authoritativeness of a site increases its quality. Be sure that content on your site is created or edited by people with expertise in the topic. For example, providing expert or experienced sources can help users understand articles' expertise. Representing well-established consensus in pages on scientific topics is a good practice if such consensus exists.
Provide an appropriate amount of content for your subject
Creating high quality content takes a significant amount of at least one of the following: time, effort, expertise, and talent/skill. Make sure content is factually accurate, clearly written, and comprehensive. So, for example, if you describe your page as a recipe, provide a complete recipe that is easy to follow, rather than just a set of ingredients or a basic description of the dish.
Providing insufficient content for the purpose of the page.
Avoid distracting advertisements
We expect advertisements to be visible. However, don't let the advertisements distract users or prevent them from consuming the site content. For example, advertisements, supplement contents, or interstitial pages (pages displayed before or after the content you are expecting) that make it difficult to use the website. Learn more about this topic.
Putting distracting advertisements on your pages.
Use links wisely
Write good link text
Link text is the visible text inside a link. This text tells users and Google something about the page you're linking to. Links on your page may be internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking to is about.
With appropriate anchor text, users and search engines can easily understand what the linked pages contain.
Choose descriptive text
Write anchor text that provides at least a basic idea of what the page linked to is about.
Writing generic anchor text like "page", "article", or "click here".
Using text that is off-topic or has no relation to the content of the page linked to.
Using the page's URL as the anchor text in most cases, although there are certainly legitimate uses of this, such as promoting or referencing a new website's address.
Write concise text
Aim for short but descriptive text-usually a few words or a short phrase.
Writing long anchor text, such as a lengthy sentence or short paragraph of text.
Format links so they're easy to spot
Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them.
Using CSS or text styling that make links look just like regular text.
Think about anchor text for internal links too
You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better.
Using excessively keyword-filled or lengthy anchor text just for search engines.
Creating unnecessary links that don't help with the user's navigation of the site.
Be careful who you link to
You can confer some of your site's reputation to another site when your site links to it. Sometimes users can take advantage of this by adding links to their own site in your comment sections or message boards. Or sometimes you might mention a site in a negative way and don't want to confer any of your reputation upon it. For example, imagine that you're writing a blog post on the topic of comment spamming and you want to call out a site that recently comment spammed your blog. You want to warn others of the site, so you include the link to it in your content; however, you certainly don't want to give the site some of your reputation from your link. This would be a good time to use nofollow.
Another example when the nofollow attribute can come handy are widget links. If you are using a third party's widget to enrich the experience of your site and engage users, check if it contains any links that you did not intend to place on your site along with the widget. Some widgets may add links to your site which are not your editorial choice and contain anchor text that you as a website owner may not control. If removing such unwanted links from the widget is not possible, you can always disable them with nofollow. If you create a widget for functionality or content that you provide, make sure to include the nofollow on links in the default code snippet.
Lastly, if you're interested in nofollowing all of the links on a page, you can add the tag <meta name="robots" content="nofollow"> inside the <head> tag for the page. You can find more details about robots meta tags in our documentation.
Combat comment spam with nofollow
To tell Google not to follow or pass your page's reputation to the pages linked, set the value of the rel attribute of a link to nofollow or ugc. Nofollowing a link means adding rel="nofollow" or a more specific attribute such as ugc inside the link's anchor tag, as shown here:
<a href="http://www.example.com" rel="nofollow">Anchor text here</a>
<a href="http://www.example.com" rel="ugc">Anchor text here</a>
When would this be useful? If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. Blog comment areas on pages are highly susceptible to comment spam. Nofollowing these user-added links ensures that you're not giving your page's hard-earned reputation to a spammy site.
Automatically add nofollow to comment columns and message boards
Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. This advice also goes for other areas of your site that may involve user-generated content, such as guest books, forums, shout-boards, referrer listings, etc. If you're willing to vouch for links added by third parties (for example, if a commenter is trusted on your site), then there's no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of your own site. The Google Search Central documentation has more tips on avoiding comment spam, for example by using CAPTCHAs and turning on comment moderation.
Optimize your images
Use HTML images
Use HTML image elements to embed images in your content.
Use the HTML <img> or <picture> elements
Semantic HTML markup helps crawlers find and process images. By using the <picture> element you can also specify multiple options for different screen sizes for responsive images. You might also use the loading="lazy" attribute on images to make your page load faster for your users.
Using CSS to display images that you want us to index.
Use the alt attribute
Provide a descriptive filename and alt attribute description for images. The alt attribute allows you to specify alternative text for the image if it cannot be displayed for some reason.
Why use this attribute? If a user is viewing your site using assistive technologies, such as a screen reader, the contents of the alt attribute provide information about the picture.
Another reason is that if you're using an image as a link, the alt text for that image will be treated similarly to the anchor text of a text link. However, we don't recommend using too many images for links in your site's navigation when text links could serve the same purpose. Lastly, optimizing your image filenames and alt text makes it easier for image search projects like Google Images to better understand your images.
Use brief but descriptive filenames and alt text
Like many of the other parts of the page targeted for optimization, filenames and alt text are best when they're short, but descriptive.
Using generic filenames like image1.jpg, pic.gif, 1.jpg when possible—if your site has thousands of images you might want to consider automating the naming of the images.
Writing extremely lengthy filenames.
Stuffing keywords into alt text or copying and pasting entire sentences.
Supply alt text when using images as links
If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing anchor text for a text link.
Writing excessively long alt text that would be considered spammy.
Using only image links for your site's navigation.
Help search engines find your images
An Image sitemap can provide Google with more information about the images found on your site. This increases the likelihood that your images can be found in Google Images results. The structure of this file is similar to the XML sitemap file for your web pages.
Use standard image formats
Use commonly supported filetypes; most browsers support JPEG, GIF, PNG, BMP and WebP image formats. It's also a good idea to have the extension of your filename match with the file type.
Make your site mobile-friendly
The world is mobile today. Most people are searching on Google using a mobile device. The desktop version of a site might be difficult to view and use on a mobile device. As a result, having a mobile ready site is critical to your online presence. In fact, starting in late 2016, Google has begun experiments to primarily use the mobile version of a site's content for ranking, parsing structured data, and generating snippets.
Understand the difference between devices
Smartphone - In this document, "mobile" or "mobile devices" refers to smartphones, such as devices running Android, iPhone, or Windows Phone. Mobile browsers are similar to desktop browsers in that they can render a broad set of the HTML5 specification, although their screen size is smaller and in almost all cases their default orientation is vertical.
Tablet - We consider tablets as devices in their own class, so when we speak of mobile devices, we generally do not include tablets in the definition. Tablets tend to have larger screens, which means that, unless you offer tablet-optimized content, you can assume that users expect to see your site as it would look on a desktop browser rather than on a smartphone browser.
Feature phones - On these phones, browsers lack the capability to render normal desktop web pages coded using standard HTML. This includes browsers that render only cHTML (iMode), WML, XHTML-MP, etc.
Our recommendations are geared toward smartphones, but we encourage multimedia and feature phones site owners to follow the same advice where they feel appropriate.
Choose a mobile strategy
There are multiple ways of making your website mobile ready and Google supports different implementation methods:
Responsive web design (Recommended)
Dynamic serving
Separate URLs
After you have created a mobile-ready site, you can use Google's Mobile-Friendly Test to check if pages on your site meet the criteria for being labeled mobile-friendly on Google Search result pages. You can also check out the Search Console Mobile Usability report to fix mobile usability issues affecting your site.
If your site serves lots of static content (like blog posts or product landing pages) across multiple pages, consider implementing it using AMP (Accelerated Mobile Pages). It's a special flavor of HTML that ensures your site stays fast and user friendly, and can be further accelerated by various platforms, including Google Search.
Configure mobile sites so that they can be indexed accurately
Regardless of which configuration you choose to set up your mobile site, take note of these key points:
If you use Dynamic Serving or have a separate mobile site, signal to Google when a page is formatted for mobile (or has an equivalent page that's formatted for mobile). This helps Google accurately serve mobile searchers your content in search results.
If you are using Responsive Web Design, use the meta name="viewport" tag to tell the browser how to adjust the content. If you use Dynamic Serving, use the Vary HTTP header to signal your changes depending on the user agent. If you are using separate URLs, signal the relationship between two URLs by adding the <link> tag with rel="canonical" and rel="alternate" elements to the page.
Avoid common mistakes that frustrate mobile visitors, such as featuring unplayable videos.
Mobile pages that provide a poor searcher experience can be demoted in rankings or displayed with a warning in mobile search results. This includes but is not limited to full page interstitials on mobile that hinder user experience.
Provide full functionality on all devices. Mobile users expect the same functionality—such as commenting and check-out—and content on mobile as well as on all other devices that your website supports. In addition to textual content, make sure that all important images and videos are embedded and accessible on mobile devices. For search engines, provide all structured data and other metadata—such as titles, descriptions, link-elements, and other meta-tags—on all versions of the pages.
Make sure that the structured data, images, videos, and metadata you have on your desktop site are also included on the mobile site.
Best Practices
Test your mobile pages with the Mobile-Friendly Test to see if Google thinks your website works well on mobile devices.
If you use separate URLs for your mobile pages, make sure to test both the mobile and the desktop URLs, so you can confirm that the redirect is recognized and crawlable.
Promote your website
While most of the links to your site will be added gradually, as people discover your content through search or other ways and link to it, Google understands that you'd like to let others know about the hard work you've put into your content. Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject. As with most points covered in this document, taking these recommendations to an extreme could actually harm the reputation of your site.
A blog post on your own site letting your visitor base know that you added something new is a great way to get the word out about new content or services. Other website owners who follow your site or RSS feed could pick the story up as well.
Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company's website.
If you run a local business, claiming your Business Profile will help you reach customers on Google Maps and Google Search.
Know about social media sites
Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content.
Attempting to promote each new, small piece of content you create; go for big, interesting items.
Involving your site in schemes where your content is artificially promoted to the top of these services.
Reach out to those in your site's related community
Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource.
Spamming link requests out to all sites related to your topic area.
Purchasing links from another site with the aim of getting PageRank.
Analyze your search performance and user behavior
Analyzing your search performance
Major search engines, including Google, provide tools for website owners to analyze their performance in their search engine. For Google, that tool is Search Console.
Search Console provides two important categories of information: Can Google find my content? How am I performing in Google Search results?
Using Search Console won't help your site get preferential treatment; however, it can help you identify issues that, if addressed, can help your site perform better in search results.
With the service, website owners can:
See which parts of a site Googlebot had problems crawling
Test and submit sitemaps
Analyze or generate robots.txt files
Remove URLs already crawled by Googlebot
Specify your preferred domain
Identify issues with title and description meta tags
Understand the top searches used to reach a site
Get a glimpse at how Google sees pages
Receive notifications of spam policy violations and request a site reconsideration
Microsoft's Bing Webmaster Tools also offers tools for website owners.
Analyzing user behavior on your site
If you've improved the crawling and indexing of your site using Google Search Console or other services, you're probably curious about the traffic coming to your site. Web analytics programs like Google Analytics are a valuable source of insight for this. You can use these to:
Get insight into how users reach and behave on your site
Discover the most popular content on your site
Measure the impact of optimizations you make to your site, for example, did changing those title and description meta tags improve traffic from search engines?
For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site).
Additional Resources
Google Search Central blog Get the latest information from our Google Search Central blog. You can find information about updates to Google Search, new Search Console features, and much more.
Google Search Central Help Forum Post questions about your site's issues and find tips to create high quality sites from the product forum for website owners. There are many experienced contributors in the forum, including Product Experts and occasionally Googlers.
Google Search Central Twitter Follow us for news and resources to help you make a great site.
Watch hundreds of helpful videos created for the website owner community and get your questions answered by Googlers.
How Search Works See what happens behind the scenes as you search for something in Google Search.


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Pay only $199 for 1BD, $299 for 2 BD, and $399 for 3 BD Floor plans for the FIRST-MONTH RENT and ADDITIONAL $75 OFF per month rent!
A Houston, TX Community
Welcome to Springwood Park, a residential community featuring one, two and three bedroom apartments in Houston, TX. Spacious layouts and amenities welcome you home, along with exceptional service and an ideal location within walking distance to shopping, dining and entertainment options. Are you looking for an apartment for rent in Houston, TX? Contact our friendly, professional office staff to schedule a tour today.
The living spaces at Springwood Park are thoughtfully designed with comfort and convenience in mind, and are stylishly appointed with the kind of premium materials and finishes you won't find in any other apartments for rent in Houston.
One look at our spacious floor plans and it's easy to see how Springwood Park is different from other apartments for rent in Houston, TX. With a variety of floor plans to choose from, we're certain there's one that's just right for you. Browse our one, two and three bedroom floor plans.
Floor plan images are only representations and actual floor plan layouts may differ slightly than pictured. Rents quoted are for immediate move-ins only.
Take a look below at our gallery and you'll see our Houston apartments interior and community photos.
Springwood Park Apartments in Houston is ideally situated to give you easy access to the best of what the area has to offer. Browse the categories for local services and attractions near you.
We've set up a quick and easy way for you to pay your rent online so you can focus on the more important and fun things in life. Visit our Resident Portal and pay rent with a simple click of the button.
Feel free to contact us by phone or send us a note using the form below. You can also just drop by the leasing office for apartments for rent in Houston, TX; we'd be delighted to give you a tour. We look forward to hearing from you.

subset: commoncrawl


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AKRON, OHIO — The University of Akron's department of polymer engineering received a donation valued at $1 million of Moldex3D injection simulation software from CoreTech System.
The software allows manufacturers to simulate the flow of polymers into a variety of mold shapes. It also reduces errors, product development costs and expedites time-to-market. The university will use the software to educate polymer engineering students about mold-making for plastic products.
The Akron Polymer Training Center will begin offering training courses on the software this fall.
Mukerrem Cakmak, the Harold A. Morton chairman and professor of polymer engineering, said the software will give students a hands-on experience in the stimulation of the flow of polymer material into complicated mold cavities. He said the molds can be used to form Tupperware, cell phone cases, dashboards and just about anything made of plastic.


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Happy 13th Birthday to our dear teenage granddaughter!
"For My Teenager"
~ Words I Want You to Remember ~
I can barely begin to tell you of all my wishes for you, There are so many of them, and I want them all to come true. I want you to use your heart as a compass as you grow and find your way in the world, but I want you to always have an appreciation for the direction of home.
I want you to be self~reliant, self~motivated, and self~sufficient, but to know that you will never be alone. I want you to be safe and smart and cautious, I want you to be wise beyond your years. I don't want you to grow up too fast. I want you to come to me with your fears . . .
For you, my teenager: I want the people who share your days to realize that they are in
the presence of a very special someone. You are a wonderful, rare person with no
comparison. I want you to know that opportunities will come, and you'll have many goals
to achieve. The more that obstacles get in your way of your dreams, the more you'll need to believe.
Get your feet wet with new experiences, but be sure you never get in over your head.
I want you to realize how capable you are, and that your possibilities are unlimited.
I hope you never lose your childlike wonder, your delight and appreciation in interesting things. I know you'll keep responding in a positive way to the challenges life always brings.
I pray that you won't rush the future, and that you'll slowly build on the steppingstones of the past. You have a strong foundation of family and friends and joy that will always last.
I wish I could find the words to tell you how much I love you each and every day
but that feeling is so strong and its meaning is so magnificent, it can be hard to know just what to say.
I love you beyond all words and I promise that I will love you beyond all time. So many treasures await you in your journey of life . . .
and being blessed with you . . . has been mine ~
Author ~ Douglas Pagels
(Taken from my birthday card to Emma)
Thirteen years ago today . . . we were blessed with the birth of our granddaughter, Emma!
She is a shining star in our lives and always full of love . . . Happy Birthday, Emmabeans!
Love and Hugs on your special day from all of us ~
Kisses from your Oma, the keeper of our memories . . . .


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As a family owned and operated business since 1984, Spring's Pools and Spas has developed a solid reputation in the pool & spa industry. Our philosophy of providing each customer with products at affordable prices, personal attention and after the sale service has made us the premier swimming pool builder in South Eastern Wisconsin.
Besides specializing in the installation of custom in-ground swimming pools, Spring's Pools and Spas carries a full line of portable spas, whirlpool bath tubs, chemicals, and pool and spa accessories. Spring's Pools and Spas also offers a full line of services for all your needs.
Spring's Pools & Spas is the area's premier pool installation and pool renovation company. We provide service to Central and Southeastern Wisconsin, including Plymouth, Sheboygan, Manitowoc, and Fond du Lac, with the most professional and affordable pool installation, repair and upgrade services.
We will handle your project cleanly and professionally from start to finish. Our job is not complete until you are 100% satisfied with your completed project. We treat our customers as if they were part of our own family.
Spring's Pools & Spas is a family-owned company dedicated to providing you with the highest quality in-ground pools and landscape construction services.
If you are a realtor or homeowner needing a complete pool inspection, Spring's Pools & Spas does that, too.


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Florence Rolando
Launched in London in early 2009 by Florence Rolando (journalist, co-founder of Bubble Trade Shows) Pirouette Blog has been a reference in the industry since 2009 with its combined business and consumer view of the children's market. A fantastic resource for children's fashion, design, trends and culture, it aims to support creativity and talent but it also does this by talking about life, family, culture and health.
Florence is an international leader in the industry (8 years as a Milk Collaborator, contributor to Naif Magazine in Spain, co-founder of Bubble Trade Shows in New York and London).
Now Florence runs Energy Therapy Porto @enrgy_therapy_porto
Subscribe to Pirouette's monthly Newsletter.
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Shock claim purported to come from "one of America's foremost military heroes"
2009 Nobel Peace Prize nominee Jim Garrow shockingly claims he was told by a top military veteran that the Obama administration's "litmus test" for new military leaders is whether or not they will obey an order to fire on U.S. citizens.
Garrow was nominated three years ago for the prestigious Nobel Peace Prize and is the founder of The Pink Pagoda Girls, an organization dedicated to rescuing baby girls from "gendercide" in China. Garrow has been personally involved in "helping rescue more than 36,000 Chinese baby girls from death." He is a public figure, not an anonymous voice on the Internet, which makes his claim all the more disturbing.
"I have just been informed by a former senior military leader that Obama is using a new "litmus test" in determining who will stay and who must go in his military leaders. Get ready to explode folks. "The new litmus test of leadership in the military is if they will fire on US citizens or not". Those who will not are being removed," Garrow wrote on his Facebook page, later following up the post by adding the man who told him is, "one of America's foremost military heroes," whose goal in divulging the information was to "sound the alarm."
Garrow's claim is even more explosive given that the country is in the throes of a national debate about gun control, with gun rights advocates keen to insist that the founders put the second amendment in the Constitution primarily as a defense against government tyranny.
Nobel Peace Prize Nominee: Obama Asks Military Leaders If They Will "Fire On US Citizens" (cont.)
It also follows reports on Sunday that General James Mattis, head of the United States Central Command, "is being told to vacate his office several months earlier than planned."
Concerns over US troops being given orders to fire on American citizens in the event of mass gun confiscation first arose in 1995 when hundreds of Marines at 29 Palms, California were given a survey as part of an academic project by Navy Lieutenant Commander Ernest Guy Cunningham which asked the Marines if they would, "Fire upon U.S. citizens who refuse or resist confiscation of firearms banned by the United States government."
The survey was subsequently leaked because many of the Marines who took it were shocked by the tone of the question.
The US Military has clearly outlined innumerable civil emergency scenarios under which troops would be authorized to fire on U.S. citizens.
In July 2012, the process by which this could take place was made clear in a leaked US Army Military Police training manual for "Civil Disturbance Operations" (PDF) dating from 2006. Similar plans were also outlined in an updated manual released in 2010 entitled FM 3-39.40 Internment and Resettlement Operations.
The 2006 document outlines how military assets will be used to "help local and state authorities to restore and maintain law and order" in the event of mass riots, civil unrest or a declaration of martial law.
On page 20 of the manual, rules regarding the use of "deadly force" in confronting "dissidents" on American soil are made disturbingly clear with the directive that a, "Warning shot will not be fired."
Given that second amendment advocates are now being depicted as dangerous terrorists by the federal government and local law enforcement, Garrow's claim is sure to stoke controversy given that Americans are seeing their gun rights eviscerated while the federal government itself stockpiles billions of bullets.
Last week, Gloversville Mayor Dayton King warned that any federal gun confiscation program could lead to a "Waco-style standoff" in rural areas of America.
Paul Joseph Watson
January 22, 2013
Paul Joseph Watson is the editor and writer for Infowars.com and PrisonPlanet.com. He is the author of Order Out Of Chaos. Watson is also a host for Infowars Nightly News.
Paul Joseph Watson
January 22, 2013


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Women seeking to make the most of their figures turn to Body Wrap for the extra control they crave when they want to look their best. Body Wrap provides women with revolutionary seam-free undergarments that lift and shape, flatten the tummy, and slenderize the waist for firm body control. Designed to wrap around the body providing continuous support and maximum comfort all day long, Body Wrap offers immediate visible results, creating the illusion of a toned, fit body. Some popular Body Wrap shapewear styles include:
- The Body Wrap Wireless Bodysuit
- The Body Wrap Full Figure High Waist Long Leg
- The Body Wrap High Waist Brief
Keep in mind that not all Body Wrap shapewear is the same. Intended to shape and contour the waist, hip, and thigh areas, Body Wrap bodysuits are designed to target your trouble areas. When shopping for a Body Wrap waist shaper, consider specifics such as your body type and what you're going to wear with your shapewear.
Body Wrap Bodysuits
Advances in technology mean the Body Wrap bodysuit selection is constantly being reinvented to offer you more choices. Now, women can choose from bodysuits with an underwire, bodysuits made with a thong panty, or bodysuits made especially for full-figured women.
Body Wrap Waist Shapers
In brief, bodysuit, and thong styles, the Body Wrap selection of waist shapers includes seamless microfiber designs. Creating a long, lean line through the waist, many Body Wrap waist shapers provide all-day firm body control in a high waist style. Choose the tummy tamer that's right for you, whether you're looking for coverage from bust to mid-thigh, or just through the waist and tummy.
Body Wrap at Freshpair.com is available in sizes from 1X to 3X and S to XL. Try Body Wrap for a sexier, slimmer, firmer, and younger-looking you.


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Mary Jane Watson. 2012. Watercolor on paper, 9 × 12″.
In November, I will be heading to Leeds for the Thought Bubble Festival. To get on that commissions list, email me at email@example.com and I'll give you the full details. If accepted, you must pay in advance via Paypal. Thanks!


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Lip Balm & Treatment
lip balm
Lip balm is one of those cosmetic products that we can't live without. And we have the best lip balm for every occasion. Whether you're looking for a natural, everyday lip balm or something more nourishing, tarte has got you covered.
Our lip balms are made with natural ingredients and are free of parabens, phthalates, sulfates, and synthetic fragrances. And our lip balm treatments are not just good for your lips - they taste great, too!
lip scrub
If you're looking for a delicious way to exfoliate your lips, the sugar rush™ banana buffer lip scrub is perfect! Made with real sugar, it's gentle enough to use daily. Just massage a small amount onto your lips in circular motions, then lick or rinse off the excess. Your lips will feel softer and smoother instantly.
Plus, it tastes amazing—just like a banana milkshake. Yum!
lip mask
Welcome to the world of lip masks! Our lip masks are perfect for anyone looking for a bit of pampering. Whether your lips are dry, chapped, or just in need of some extra hydration, our lip masks are here to help.
Our lip masks are made with natural ingredients that will leave your lips feeling soft, smooth, and healthy. Choose from various formulas, scents, and colors to find the perfect lip mask for you.
Finding the right lip mask can be overwhelming, so we've put together a few tips to help you get started.
First, look at our different formulas to find the one that best suits your needs. Our moisture balm daytime lip mask watermelon is perfect for you if you're looking for a hydrating boost. For a mask that adds an extra layer of SKINVIGORATING™ INGREDIENTS, try the jelly glaze anytime lip mask. It is formulated with hyaluronic acid, marine plants, argan oils, and vegan squalane to improve suppleness, reduce fine lines, and replenish and lock in lasting moisture.
After you've found the right formula, it's time to choose your color. We have a variety of colors to choose from, so you're sure to find the ideal shade for you.
Now that you've found the perfect lip mask sit back, relax, and let our lip masks work their magic! Our lip masks are easy to use and will leave your lips feeling soft, smooth, and healthy in no time.
lip oil
Lip oil is perfect for those who want to add a touch of shine and hydration to their lips without feeling sticky or greasy. Our maracuja glossy lip oil has a lightweight formula that leaves your lips looking and feeling healthy with a hint of color.
Lip oil is enriched with nourishing ingredients like acai fruit extract, maracuja oil, and macadamia seed oil to keep your lips soft and hydrated. It also contains vitamin e, a natural preservative that acts as an emollient & antioxidant.
To use:
Apply lip oil to clean, bare lips.
Use the lip brush to blend the oil into your lips for the best results.
Reapply as needed.
Lip oil can be worn alone or layered over your favorite lipstick. Try it over nude lipstick for a natural look, or layer it over a bold color for a dramatic effect.
So what are you waiting for? Give lip oil a try and see how it can transform your lips!


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Earlier this spring, I traveled to LA to work on Weber's latest television commercial, which debuted in select markets in May. Over the course of my week out west, I was fortunate to work with Marsha Capen, the Managing Editor of Weber's cookbooks.
Together we spent hours of grilling over three days of filming. We conquered grocery stores, backyards, and even a church parking lot. It was intense, it was crazy, and as with most high pressure cooking moments, I loved every minute of it.
Our mission was simple, make the grilled food look great. No Hollywood magic. No post production special effects, just great food grilled on a fleet of Weber grills. Of course, in order to have great grilled food, we first needed great food.
Marsha and I spent hours in grocery stores in and out of LA looking for the finest ribs, chickens, and steaks we could find.
Marconda's, located at the farmer's market at 3rd and Fairfax, had the most exquisite selection of meat.
I can still see the four dry aged prime porterhouse steaks, as they were hoisted onto the scale. Although a band was entertaining nearby in the market, all I heard was a choir of angels. The meat moved me.
Needless to say, we bought a lot of food. Almost all of it stuffed into two coffin sized coolers. As we zipped around in our rental car, all I could hear was Marsha repeating, "I should have rented a bigger SUV!"
As we parked at our hotel, I explained to the valet we needed access to the car, since we needed to add more ice to the coolers. W cracked the cooler lid, and I'm fairly certain the valet was expecting to see a body. It was Hollywood after all.
On our first day of filming, we set up shop on portable tables in a backyard rented out from the homeowner.
Our cook schedule and times were the metronome of the day. With several different vignettes set to be filmed, we had to have the right food ready at the right time. Grilled steaks here, some rotisserie chickens there. Not only did the talent have call times, so did the ribs.
One thing was obvious as we grilled. The crew was hungry, and found it quite necessary to walk by our prep tables as the day went on. Once some strip steaks were grilled and filmed, they were sliced and eaten. It was a fairly efficient process from cooler to grill to camera to stomach.
We also assembled the largest banana boat army ever.
As we prepped the boats, I went through the build process as the camera filmed above.
As soon as we were done, we grilled them as a special dessert for lunch. As the afternoon started, there were lots of sticky hands smeared with telltale bits of marshmallow and chocolate.
While the actors and actresses did their thing, I had one more mission: "grill talent." When a close-up was required showing a steak flipped, coals being dumped, or as in the case above, banana boats being built, I was the guy. Yes, you have seen those feminine looking wrists before…and the grill marks.
The third and final day was the most rewarding. The closing scene is a party. The central element is a table full of grilled food. We had to fill it. Unfortunately, the fire code forbade any live fire on set, which meant we had to grill in a backup location: a church parking lot.
Huddled under a temporary tent, guarded by a curiously hungry security guard, and armed with a Weber Q, Genesis, and Spirit, we went about our work. In three hours we grilled beef tenderloin, sausage stuffed apples, planked pepperdews, pineapple, zucchini, onions, peppers, leeks, asparagus, romaine, corn, planked portabellos, and prosciutto wrapped skewered shrimp.
As our deadline approached, we wrapped everything up and transferred it to the set. With help from our team, we plated the food and set the table.
If we were asked once, we were asked ten times, "Is the food edible?" Our resounding and constant answer, "Yes!"
We all huddled around the monitor to watch the last shot. As the director yelled, "Action!" the "partygoers" moved in to fill their plates. It looked amazing.
While it may seem as though the partygoers were "acting," I'm not really sure they were. As everything wrapped, and the crew started to strike the set, Marsha and I watched as the actors stayed seated at the party table. As if the camera was still rolling, they continued to laugh and feast on the food.
It was that singular moment I will take away. Weber truly is serious grilling for unserious times. The actors were enjoying the moment. It's what we all do with our Webers.
Whether we are in our own backyards, or in a stranger's backyard on the set of a commercial. It's real, it's unscripted, and it's always fun.
With no dishes to clean (thank goodness), Marsha and I left the shoot knowing the only thing well done was our work. The meat, of course, came out a wonderful medium rare.
It was another awesome experience working with my friends at Weber and Rabble + Rouser. They are all consummate and dedicated professionals who are determined to bring only the best to your backyard. I'm proud to have been a part of their latest endeavor.