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Monday, July 18, 2011
Self-Promotion Freaks Me Out
26 comments:
- AnonymousJuly 18, 2011 at 3:54 PM
Ugh. I know the feeling. Kinda. I don't have any books to push, but every once in a while I'll get the panicky what the heck am I doing I'm so obnoxious feeling. I drink wine and take naps. And I try to remember that if people were drawn to me when I was a nobody, they'll still be drawn to me when I'm less of a nobody.
In other words, you'll be fine because you're great! And not only that, you've become a valuable part of the writing community. So there. Put that in your pipe and smoke it.
:) - AnonymousJuly 18, 2011 at 5:17 PM
Well, I'm one person you don't have to promote anything to. I've already added Transparent to my TBR list.
From the number of follower you already have, it seems like you already know how to promote yourself :-)
Congratulations and good luck with the remaining road to publication. Unless you start streaking through Times Square wearing nothing but a sandwich board (with you book cover on it, of course) and a smile while carrying a bullhorn to announce your Amazon link I don't think you'll have to worry about coming across as flagrant. You're a consistently decent/kind person, and I doubt even having to promote yourself will alter that perception.
ReplyDeleteThe idea of marketing has always scared me, so I feel you pain. At least mine is imaginary, while yours is the real thing. Some authors are really "in your face" when it comes to pushing their books. I hate it like I hate any kind of pushy sales. But there are people who are more subtle. I think you're one of those. We love reading your blog, so why wouldn't we naturally be interested in your book. Just keep being you, and we're not going to be bored.
ReplyDeleteFirst, its wonderful that you even have to worry about promoting your book. So Congrats!
I think its best to focus on promoting yourself, and your story, not so much the book itself, if that makes sense. I'm by no means an expert on the subject. (I just started my blog a few days ago... and I only have a first draft of a manuscript). But if we focus on getting people to like us and the awesome story we have created, the physical buying of the book will come with it.
So not, "Buy my book". More, "You know me (and we think you're a cool person), and here is a great story that you might want to check out."
I just started following your blog a few days ago, and just by the posts, and the comments you receive, I'm sold on reading your book! :)
I say, just keep doing what you're doing.So I mentioned this on Nathan's post, too, but I thought I'd bring it up here too.
In the book "The Greatest Salesman in the World," it points out that, as a salesman, you're providing a valuable service to help people find what they need. So you get to know people, find out what they need, and find out how you (or your book, in this case) can deliver it.
I LOVE that approach to self-promotion. It can be a service, rather than a necessary evil.Having been reading your blog for over a year, I can safely say, you're pretty much awesome. Bring that awesomeness to any conference you're at, and people will probably be happy to buy your book without any pushing. And, like Enna said, there's always the devoted minions who can take care of the pushing for you.
ReplyDelete- AnonymousJuly 19, 2011 at 1:45 AM
I know it might sound strange, having a blog and all, but I never thought of all this as self-promotion. I started the blog for accountability purposes, and then it became a great way to connect with other writers, and I got so caught up with being part of this community and giving to this community that it really slipped my mind that if I sold a book I'd actually have to, like, SELL that book. (Does that even make sense? I hope so...)
I can so totally see this being me if I sell one of my novels. My personal journal is online only because I can't seem to keep one on paper. My LJ was started, as you said, as a way to track my writing and connect with others, especially as I became more home bound. I have an author site and I already post bits of news and about shorts that get sold, but I can see all that becoming much more...necessary and bigger if a book gets sold. And the last thing I want is to be pushy. Let me know what you figure out. lol I think the simplest way to get your head around this whole promotion malarkey is to put yourself in the shoes of the potential buyers: what would you respond to? The hard sell doesn't work. None of us really mind a sales assistant sidling up to us and asking if they can help but when, after we've said that we're just looking, they hang about and try and push things on us then all they're likely to do is push us out the door. And it's the same online. There are blogs I've stopped reading because I got fed up with them going on about their upcoming books. Yes, by all means tell us about your book, slip little reminders in here and there, have a discreet ad in the sidebar but don't go on at me, please. Some people, as you say, are never going to buy your book. Since I'm not a young adult by any stretch of the imagination – I'm a 52-year-old Scotsman whose literary heroes are Beckett and Larkin – the odds are I will never buy your book. I have no idea how I even stumbled across your blog but something about it caught my attention. Since you're not a young adult there's more of a chance that you might buy one of my books but if we spend all our time online viewing everyone is a potential customer we'll drive ourselves batty.
Online marketing is not like marketing in the real world. That's the one thing I have learned. Almost everyone who has bought my books online is someone I have some kind of relationship with however tenuous. I used to manage a dry cleaners many years ago. We also did film processing as a sideline. One customer once said to me, "You know why I come to you to get my photos developed and not the place round the corner?" I said, I didn't. "Because you talk to me. The other place is all about the business. The processing is the same. The price is much the same. But here you have time for me and there's less and less of that these days." And he's right. But online we get to have wee 'conversations' like this. What I'm selling is me. I'm trying to convince people that I'm a decent chap so that they'll think, You know, that Jim Murdoch's a decent chap. I think I'll go over and have a look at his website and when they're there they see I have books for sale and, well, you know where I'm going with this.
I read blogs about marketing online all the time and they basically all say the same thing: be a decent, helpful person, make friends and stop trying to sell stuff every chance you get. There are lots of things you can do to get people to have a look at your blog – it's no different than us saying, "Oh, there's a new shop open over there, let's have a shuftie." That is the easy bit. The trick is to make that place somewhere they want to come back to and maybe later they'll actually think about shopping. You have to be in it for the long term. You have a book coming out. Good. Well done. And you want to build up reader expectation but you can't keep people hanging on too long or their interest will cool. You have to have other interesting stuff to talk about. A bookshop wouldn't last too long if all it had was one book to sell. And that's you. Puts it into perspective, doesn't it?I hate self-promotion too, if it's all, "me me me, look how incredible I am, my book is great, blah blah blah."
But. This blog, and promoting your book, is far more than that. Readers have a relationship with YOU - we know we love your writing and we know we love your approach to the craft. We love your commitment to being a positive, supportive part of the writing community. That is why people follow your blog. You really, truly care about the story, and your respect for the reader means that you care about him or her having the absolute best experience of it possible.
THAT's the self-promotion you're doing. THAT's what will shine through as you tell anyone and everyone about the stories you have to share in the coming years.This new thing where authors need to be their own number one promoters seems to be causing a huge stir... with the authors who have to do the promoting, and the people who think it's shameless. I wonder if a third party will step up and be like, hey, authorr! I'm an awesome promoter... lemme take that podium for you.
Authors: Win
Third-Party Promoter: Win
Consumers: Win (Cuz they don't hate advertising as much when it comes from a third party.)
There's gotta be a way for that to work. I mean, I realize the the publishers quit doing it because marketing is expensive, but, ionno. You don't need thousands of dollars of marketing to get the word out.. do you?
Or maybe... you could set up a "third party" promotional... thing...yourself. Like, it's run by you, but you don't actually SAY it's run by you. People might subconsciously feel less critical of what your doing and focus on the information.
Or just make up a few posters with your book on them and paste them to the telephone poles in major cities. *Shrug* It worked for Willie Wonka.I know the pain! It isn't so hard to talk about your writing when the book isn't published, but once it is and you're trying to encourage people to spend money for it, it gets difficult. I even find it embarrassing when people simply congratulate me on being published. It's hard to essentially say, "Thanks! And while you're at it, how about picking up a copy...?" But when it boils down to it, I'd rather be published than not, so I can't complain too much!
ReplyDeleteYou guys are so far ahead of me in your worries and everything else, but I love being able to start being a part of these blogs. I am barely getting mine going and that in itself is scary for me! You can definitely get yourself out there without being obnoxious. I have been doing social media for the past year for the current Mrs. Utah and I learned a lot. On FB you need to keep it 80% personal, and 20% business. Twitter you can do whatever you want how ever much you want. Just play the humility card. I can already tell how awesome you are. They'll catch that too. :)
ReplyDeleteThe best way to sell something is to see the value in it yourself. One of my first jobs was fine fragrance sales in a fancy department store. I sucked at it, and part of the reason was that I thought paying $45 for a bottle of overdone trendy smell was a rip off. I always thought I was a bad sales person.
Then I started selling books, which I've always loved. I've always been able to justify spending money on a book, and now I can sell left and right, with a smile on my face.
And remember when you started writing your book? When people would tell you, "just write what you love. If you love it, someone else will love it too." This book is for THEM.
You should be happy to sell this book, because these are your people, this is your audience. They have not read this story yet, and here you are, writing it for them! They will be standing in line, pens in hand waiting for your signature, and a picture with the author.
Shine shine shine and enjoy every moment.
Believe in your story. It has VALUE.
If not, why did you write it?I swear I could have written these lines myself.
Natalie: "I am a horrible salesperson. I've never been good at it. I always think, "If someone wants to buy something, they'll buy it. Leave them alone!" In fact, most sales tactics make me NOT want to buy something. I'm stubborn like that."


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Burger bliss, burger blahs: finding Winnipeg's holy, beefy grail
The blog received over 26,000 hits as a result - 13,000 in the first 24 hours of the article coming out. I can now say I've had my 15 minutes of fame. People I don't know pointed at me and shouted "Burger guy!" My real moment came at the Kings Head though. I arrived to a packed lunch hour crowd and there wasn't a seat to be had except … for the reservation I'd apparently made and forgotten about. The always entertaining wait staff were serving a lot of burgers and Jay Khanuja was at the bar chatting to some people that had come because of the article. Jay tells me he plans on adding more stuffed burgers to the summer menu so I'm looking forward to that!
David and I exchanged information via e-mail and I knew right away we shared a love for burgers and I quite enjoyed his wit and wordsmithing. We needed to get together for the official picture by the Free Press photographer and that's when the comedy really started. We met at Original Georges, and when I arrived David and photographer-Joe were already waiting in a booth in an empty section in the back of the restaurant. There were two Fat Boy platters on the table but I wasn't allowed to devour mine until Joe took his picture. Apparently Joe had some sort of a vision that involved Scott and I linking arms and feeding each other our burgers. Neither one of us are gymnasts and while we were busy trying to get entangled for the shot the waitress came around the corner and barely raised an eyebrow before saying "Excuse me for interrupting, but …" We were laughing, and Scott's burger was dripping on my arm and running onto my knee where a large puddle of chili sauce and grease was forming while Joe took about a hundred pictures.
Anyone who reads online news media articles knows about all the wacky comments anonymous readers leave. I've never been called an idiot by so many people. "How could you possibly say Sonya's is #1? Everyone knows Super Boy's makes the best burger!" repeated about a 100 times with it being obvious to anyone but a moron that burger-X is Winnipeg's best burger. Of course they're all right – the only person who can tell you what your favourite burger is, is you! The article singled me out as the author of the blog, but I'm just one of about sixty different voices in Burger Club. Everyone who comes contributes to Burger Club by rating the burger and providing comments that I try and use in the blog. I had my own ideas about who made a good burger and received plenty of recommendations from other burger clubbers and blog readers. We didn't visit every burger joint in Winnipeg and I'm sure there are still a few award winning burgers out there we haven't tried yet. Any of the 4 and 5 star burgers are someone's favourite and Winnipeg is a great place to live if you love burgers!
Nobody paid any of us to review burgers, and we've certainly never received a free burger from a restaurant (although Dennis Schwartz from Burgerbend bought us all an ice-cream, but I think that's just because he's a stand-up guy). The blog is free from sponsorship and I have not (nor will I) monetize it. So many burger reviews are sponsored by a BIZ, tourism agency or with some sort of agenda – I really hoped to provide as unbiased a rating as possible when it comes to something as subjective as opinions about food. Really, we're just a bunch of friends getting together once a week to enjoy each other's company and a burger. None of us have any "credentials" to review a restaurant (although a couple of burger clubbers are quite good cooks in their own right and know their ingredients). Like any other diner, we just know what we like and what we don't. I try and remove some of the subjectively by averaging the reviews over a number of diners. Also by rating individual burger attributes (like flavour, presentation and quality of ingredients) which tends to make the reviewer more analytical. I was trying to compare burgers, not restaurants and prices.
We don't tell restaurants we're reviewing them (they figure it out when we get there) but I do usually give smaller establishments a heads up that there's a large group of us coming so they can be prepared. I didn't at Sandi's and there was a moment's panic until they cleared out some space (and patrons) from the VLT lounge so we could all sit together. Sometimes our burger experience might have been better because we were a group, but there were definitely times when it went the other way. Restaurant owners and cooks change too, and as our quest has been going on for over 18 months, we decided to revisit the Top 5 to see if they still were as good as we remembered – but that's the subject of another blog!

subset: commoncrawl


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Inspiration for Beatles' 'Strawberry Fields Forever' to Reopen
A former children's home in Liverpool that became the inspiration for the Beatles' 1967 hit "Strawberry Fields Forever" will open to the public. First, the facility has to undergo renovations; it will eventually serve as a tourist attraction and support center for youth with learning disabilities.
As a child, John Lennon would hop the wall at Strawberry Field to play with the kids who lived there, and listen to the Salvation Army band. The site, which once included an old Victorian house donated to the charity in 1936, has remained empty since the children's home closed in 2005.
On hand for the Salvation Army's groundbreaking at the new site were John Lennon's sister, Julia Baird, who helped bury a time capsule there. Judy Martin, the widow of Beatles producer George Martin, also attended.
"The plan to open Strawberry Field to the public for the first time – so people can see a unique exhibition about the home, how and why the song was written by John, and allow visitors to explore the grounds as John did as a child – is very exciting," Martin said.
The Salvation Army will not only make the grounds accessible, but plans to build a training and work-placement hub for young people with learning disabilities, though they're still looking to raise £1 million to complete the job.
"As custodians of the site for the people of Liverpool and Beatles fans the world over, we want to transform Strawberry Field and reopen it for the good of young people in the North West who would benefit from access to support, as well as encourage more similar projects across the U.K.," said Major Roger Batt, Northwest divisional leader for the charity. "It is our firm intention that Strawberry Field will also be a place for spiritual reflection with an opportunity to explore the grounds and create new memories for each and every person who comes to visit."
Watch the Beatles' Video for 'Strawberry Fields Forever'


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Gartner's Latest Assessment Recognizes Rackspace Leadership
Gartner has published its very first evaluation of Rackspace and other providers of managed services on the three leading public clouds: AWS, Azure and Google Cloud Platform. This is a new area of focus for Gartner, which publishes influential annual evaluations of vendors in several slices of the IT industry. As you can see in the graphic below...
...Rackspace is positioned in the Leaders quadrant, where everyone aspires to be. I'm proud but not surprised that we're a Leader, and positioned among companies who have been supporting third party clouds much longer than we have. The credit rests with the expert Rackers who have rapidly built our Fanatical Support for AWS and Fanatical Support for Microsoft Azure businesses into industry leaders. While those businesses are just 14 months and 19 months old, respectively, growth rates for both are in the high double digits. And just last week, we announced our new managed support for Google Cloud Platform. With Google Certified Professionals already on staff, we expect to begin serving beta customers in the coming months. I believe it is our long track record of delivering expertise and Fanatical Support, and our unique DevOps managed services, which led Gartner to position us as a Leader. After all, we are the only provider who has built and operated one of the world's largest clouds. We have leveraged the knowledge from that experience and expertise to be able to offer high-quality, hyperscale managed cloud services. This brand new quadrant, officially titled the "Magic Quadrant for Public Cloud Infrastructure Managed Service Providers, Worldwide" shouldn't be confused with the Cloud Enabled Managed Hosting Magic Quadrant, which Gartner launched in 2014. That year and in 2015, Rackspace was positioned highest for ability to execute and furthest for completeness of vision. Gartner retired that evaluation in 2016. That assessment focused on the enterprise-class cloud-enabled managed hosting market and the multiple delivery models used including: multi-tenant, on the provider's premises, single-tenant, on the provider's premises and single-tenant, on the customer's premises. The industry-leading depth of our portfolio enables Rackspace to meet the needs of the growing number of companies that are currently using or plan to use multiple clouds — across public and private clouds and dedicated servers, as affirmed by RightScale's annual State of the Cloud report published earlier this month. This assessment is brand new, and we view the leaders quadrant as a crowded field with the lead position left open. Over the coming year, Rackspace will work tirelessly to define and lead this market segment. We're expanding our capabilities by hiring and training more Rackers to provide expertise and exceptional support to enterprises, and that will continue to move our managed AWS, Azure and Google Cloud Platform businesses sharply up and to the right. I'm confident that our position in next year's MSP Magic Quadrant will do the same. Read the full report.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Rackspace. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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Afro hip-hop artiste, David Adeleke, popularly known as Davido, has released a statement, stating that late Tagbo Umeike never entered his car.
He also released CCTV footages of the night's events.
The statement by Davido's lawyer, Norrison Quakers (SAN), entitled The Unfortunate Death of Tagbo Umeike; Davido's Story, read:
"Our attention as solicitors to Mr. David Adeleke aka Davido, has been drawn to statements and comments both on the social, electronic and print media including but not limited to a very recent publication by national daily, wherein various statements credited to the Acting Commissioner of Police, Lagos State, Mr. Edgal Imohimi, insinuating inter alia that our client has a case to answer in the unfortunate demise of one Mr. Tagbo Umeike.
"The said publications have all caused our client; Mr. David Adeleke (otherwise known as Davido), a lot of undue embarrassment thus necessitating the need to present the facts as they stand, since the unfortunate incidence is now in the public domain.
"First of all we wish to state that our client was never arrested but rather made himself available to assist the police in its investigation and after a satisfactory explanation, he was allowed to go.
"It is imperative to state that the evidence and footage available to the Police discloses the chain of events leading to the discovery of the remains of Mr. Tagbo Umeike do not in any way incriminate our Client, but rather absolves him of any criminal culpability; a fact that the Police is aware of.
"For the records, we wish to state that our Client has not been found culpable for the death of Mr. TagboUmeike, and this was earlier communicated by the police in a closed meeting involving the Acting Commissioner of Police, Lagos, Davido, the family of the deceased and one Caroline Danjuma who claims to be girlfriend of the deceased.
"Our client was also not involved in the untimely death of the deceased, nor did he give any instructions to anyone to 'dump' the corpse of Mr. TagboUmeike anywhere. Further, and as a matter of fact, we wish to state that the deceased did not step a foot, even for a second, in any of our Client's vehicles on the evening of this sad series of events.
"The facts that can be distilled from the CCTV footage obtained from "Shisha Room" are that on or about 12:23 am in the early hours of Tuesday the 3rd of October, 2017 our Client got ready to leave the premises of the "Shisha Room", where he had gone to earlier in the company of some of his friends to celebrate the birthday of one Clarks Adeleke.
"Again, we reiterate our client arrived at the Shisha Room in his vehicle with his friends and the deceased arrived about one hour later in his own vehicle. The CCTV footage obtained from the 'Shisha Room' captured our Client and some others, including the deceased all standing close to our Client's vehicle as he prepared to leave after the drinks and celebrations.
"The deceased is seen in that footage to be in a very drunken and intoxicated state as he was staggering and falling on the people around him. Our Client tried to convince the deceased person to get into his vehicle in his drunken state so as to take him home safely, but this overture on our Client's part was declined by the deceased.
"The CCTV footage further revealed that our Client drove out of the premises of 'Shisha Room', while the deceased went back into the 'Shisha Room' in the company of most of the people who were all at the car park at the time of our Client's departure.
"After departing from the 'Shisha Room' our Client honored an invitation to a bar at Oniru Beach and subsequently went on to DNA Night Club. Regrettably, while in DNA Night Club with some friends, he received the tragic news of the death of the deceased.
"It is unfortunate that the stories making the news on the print, electronic and social media seek to portray our Client as a liar and a callous friend. We wish to state unequivocally on behalf of our Client, that he was not present at the time of the death of the deceased, neither did he give anyone directives or instructions to take the remains of the deceased to the general hospital or to the morgue.
"Our Client had no knowledge of the deceased's movement after he last saw him at the 'Shisha Room'. Rather, it was friends of the deceased (who out of concern for the deceased) and without our Client's knowledge drove the deceased in (the deceased's car) to the hospital, while our Client's police details escorted the deceased's car in our Client's Hilux Pilot truck.
"This they did, because they knew the deceased to be their Boss' friend and were merely helping a fellow human being who was in need of help.
"Our Client maintains that he has not in any way lied about what he knows about the unfortunate incident, neither has his statement to the Police been incoherent as unfortunately been presented in the media.
"Others involved have consistently maintained in their respective statements to the Police that our Client did not instruct them to take the remains of the deceased to the hospital, nor did the deceased enter our Client's vehicle at any point that evening, nor does he have a hand in the death or transport of the remains of the deceased
"Our Client is presently grieving the loss of two of his friends, and deeply condoles with their immediate families; and as his Solicitors, it is our duty to set the records straight by bringing and putting into the public space/ domain the truth of what actually transpired. "It is disheartening that the image of our Client is being tarnished by mischief makers whose jaundiced publications and statements have had a negative impact on our Client's emotional wellbeing, family and his fan base.
"We therefore appeal to the members of the public to desist from jumping into uninformed conclusions about the unfortunate incidence, and further appeal to the media to also desist from negative publications that seek to project our Client in bad light.
"Our client in honour of the memory of his departed friends, has suspended his next few shows and musical engagements. We commiserate with the families of the deceased and pray that God will comfort them at a time like this."
Source: Daily Trust


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When one thinks of Modern Orthodoxy, Rav Joseph B. Soloveitchik zt"l soon comes to mind for his leadership thereof. In our time, however, Modern Orthodoxy has become a vague term with problematic tendencies. As Rabbi Steven Pruzansky–who has numerous shiurim on Yeshiva University's Torah website–recently wrote, "Too often, one finds in the Modern Orthodox world grievances of one sort or another against this or that aspect of Torah, as if Jews get to sit in judgment of God and His Torah."
No issue might better crystallize the dissonance between Rav Soloveitchik's Modern Orthodoxy and today's than abortion. Let us consider the great man's views.
During a shiur on Parashat Bo in 1975, Rav Soloveitchik stated that "to me it is something vulgar, this clamor of the liberals that abortion be permitted," adding:
"I consider the society of today as insane…I read from the press that in Eretz Yisrael they permit abortions now! Sapir [probably Pinchas Sapir] comes to the US and asks that 60,000 boys and girls should leave the US and settle in Eretz Yisrael. When a child is born, it's also immigration to Eretz Yisrael, and yet you murder the children."
Rav Soloveitchik then predicted:
"And if you kill the fetus, a time will come when even infants will be killed…The mother will get frightened after the baby will be born…and the doctor will say her life depends upon the murder of the baby. And you have a word, mental hygiene, whatever you want you can subsume under mental hygiene…And there is now a tendency for rabbis in the US to march along with society, otherwise they'll be looked upon as reactionaries."
Similar remarks appear in Reflections of the Rav:
"If the dominant principle governing the logos ["thinking capacity"] is that abortion is morally permissible because only a mother has a right to decide whether she wishes to be a mother, then infants may similarly have their lives terminated after birth. What if the child interferes with the promising brilliant career of the mother?"
These words might be jarring for those who view Rav Soloveitchik as the mild-mannered author of philosophically oriented books like The Lonely Man of Faith. Equally if not more jarring might be Rav Soloveitchik's statements on sexual morality, which I discussed a few months ago.
Specific to abortion, one might counter that Rav Soloveitchik permitted an unborn child with Tay-Sachs disease to be aborted through the sixth month, but this proves just the opposite, namely: 1) What does this narrow, tragic case indicate about Rav Soloveitchik's general view of abortion? 2) What does it indicate about Rav Soloveitchik's view of abortion after the sixth month even in the case of Tay-Sachs? And vis-à-vis those who claim a woman's absolute right to "terminate a pregnancy" at any point, I doubt such an attempt to (mis)represent Rav Soloveitchik as a "moderate" on abortion would be received agreeably. In this regard, one of Rav Soloveitchik's sons-in-law, Rav Aharon Lichtenstein, shlita, has observed in the context of abortion:
"Even if we were to accept that indeed it is the woman's own body, we totally reject the conception that she then can do with it as she pleases. This is a completely anti-halakhic perception [emphasis added]. It rests on a secular assumption that, as it were, 'My Nile is my own; I made it for myself' (Yechezkel 29:3), as if we are the source of our own existence and therefore the masters of our own being. This is assuredly not the case."
Rav Lichtenstein summarizes the worldview of that anti-halakhic perception as follows:
"The essence of modern secular culture is the notion of human sovereignty; individual man is master over himself, and collective man is master over his collective… From a religious point of view, of course, eilu va-eilu divrei avoda zara—both approaches are idolatrous. Here one establishes individual man as an idol, and the one idolizes, in humanistic terms, humanity as a whole. The basis of any religious perception of human existence is the sense that man is not a master: neither a master over the world around him, nor a master over himself."
Yes, Rav Soloveitchik earned a Ph.D. in philosophy from the University of Berlin (as likewise Rav Lichtenstein earned a Ph.D. in English literature from Harvard). Yes, Rav Soloveitchik enjoyed classical music (especially Bach). And first and foremost, Rav Soloveitchik was a Torah Jew for whom Halachah was not some intellectual game or cultural style, rather an all-encompassing conviction with profound social implications. Thus his denunciations of abortion, which derived from the same worldview as these remarks in 1953:


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The domain within your query sequence starts at position 179 and ends at position 344; the E-value for the GTP_EFTU domain shown below is 8.9e-34.
PFAM accession number: | PF00009 |
Interpro abstract (IPR000795): | The translational GTPases are the Bacteria elongation factors, EFTu, EFG, and the initiation factor, IF2, and their archaeal homologues, the EF1, EF2, aeIF5b and aeIF2. They all contain two homologous N-terminal domains: a GTPase or G-domain, followed by an OB-domain. These translational proteins' G-domains are both structurally and functionally related to a larger family of GTPase G proteins [ (PUBMED:11916378) ]. In both prokaryotes and eukaryotes, there are three distinct types of elongation factors, EF-1alpha (EF-Tu), which binds GTP and an aminoacyl-tRNAand delivers the latter to the A site of ribosomes; EF-1beta (EF-Ts), which interacts with EF-1a/EF-Tu to displace GDP and thus allows the regeneration of GTP-EF-1a; and EF-2 (EF-G), which binds GTP and peptidyl-tRNA and translocates the latter from the A site to the P site. In EF-1-alpha, a specific region has been shown [ (PUBMED:3126836) ] to be involved in a conformational change mediated by the hydrolysis of GTP to GDP. This region is conserved in both EF-1alpha/EF-Tu as well as EF-2/EF-G and thus seems typical for GTP-dependent proteins which bind non-initiator tRNAs to the ribosome. The GTP-binding protein synthesis factor family also includes the eukaryotic peptide chain release factor GTP-binding subunits [ (PUBMED:7556078) ] and prokaryotic peptide chain release factor 3 (RF-3) [ (PUBMED:7737996) ]; the prokaryotic GTP-binding protein lepA and its homologue in yeast (GUF1) and Caenorhabditis elegans (ZK1236.1); yeast HBS1 [ (PUBMED:1394434) ]; rat statin S1 [ (PUBMED:1709933) ]; and the prokaryotic selenocysteine-specific elongation factor selB [ (PUBMED:2531290) ]. |
GO function: | GTPase activity (GO:0003924), GTP binding (GO:0005525) |
This is a PFAM domain. For full annotation and more information, please see the PFAM entry GTP_EFTU


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For Your Whole Life
At AdventHealth Orlando our gastroenterology experts have the skill and technologies to treat a variety of digestive problems — from heartburn to Crohn's disease to complex cancers. We employ some of the latest and most effective treatments for digestive disorders available. And in keeping with our mission of providing patient-centered health care to our Orange County community, we use education, intervention and continual evaluation to help keep you feeling your best.
Dedicated Digestive Specialists
Whether you are just beginning to show signs of a digestive condition or have been treated for one for years, our trusted team of specialists are dedicated to helping you feel whole.
What kind of specialist are you looking for?
We're here to help you find the right physician or a location that's convenient for you.
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Whether you need a routine colonoscopy or more advanced imaging tests to diagnose a gastrointestinal condition, you can trust the team at AdventHealth Orlando. We offer patients a wide range of tests so your provider can find answers and get you started on a path to healing.
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- Colonoscopy
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These are just a few of the procedures available at AdventHealth Orlando. Your provider will discuss which diagnostic test will find the answers you need, and get you started on the treatment plan to help you feel better.
- Getting Ready For Your Exam
A medical test or exam can be a stressful time. Your team will go over detailed instructions on what you can expect before, during and after your procedure, including:
- What you can (and cannot) eat or drink before your procedure
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If you have any questions about your procedure, contact your provider's office.
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When your treatment plan calls for surgery, take comfort in the experienced care at AdventHealth East Orlando. Our team offers a wide range of surgical approaches, from minimally invasive procedures to complex surgery. Surgical services include:
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At AdventHealth Orlando, our patients are more than their conditions. That's why we are committed to working closely with you to help you feel whole and healthy again. We'll get you started on a treatment plan that meets your needs, and we'll address your condition – whether it's heartburn, Crohn's disease, cancer or something else – from a holistic perspective. We partner with providers across specialties, including nutrition and primary care providers, to address any concern you have.
Colon and Rectal Care Services
- Anal Fissure
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- Center for Interventional Endoscopy (CIE)
The Center for Interventional Endoscopy (CIE) was created as a state of the art center, integrating therapeutic endoscopy with minimally invasive surgery to provide the highest quality care for patients with complex digestive diseases. The CIE physicians are trained in the most advanced techniques and procedural services available for the treatment of digestive disorders. The CIE team advances collaborative research throughout the world to further the treatment and knowledge of digestive diseases. Our goal is to be a center of excellence, providing world-class clinical care and cutting-edge clinical research.
- Center for Esophageal and Swallowing Disorders
The Center for Esophageal and Swallowing Disorders is the only sub-specialized clinic of its kind in Central Florida. Our expert doctors, specialists and clinicians work closely with other medical specialties to offer you the best possible care. Our patient-centered care focuses on your complete treatment needs. We use the newest and most advanced training, medical tests, methods and treatments to support our goal to provide the most accurate diagnosis and treatment options to help.
So You Can Focus on Healing
At AdventHealth, we don't believe that medical care is one-size-fits-all. That's why we take a multidisciplinary approach to digestive care, connecting you with the nutritional experts, surgical specialists, and lifestyle professionals who can help you heal in body, mind, and spirit. Because your journey isn't like anyone else's — your care shouldn't be either.


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Are you 18 years old or older?
Sorry, the content of this store can't be seen by a younger audience. Come back when you're older.
Lens Guide
Size Guide
52 (lens diameter) - 18 (bridge width) - 140 (temple length) |
Want to try a pair on in the store? No problem! Suki Eyewear is exclusively available at all Mott Optical Group stores. Visit us today to try a few pairs on. |
Free shipping on all US orders over $200
International shipping please contact us for a quote
We stand behind our products. If you don't love it, exchange & return for 10 days. Find our exchange & return policy.
You can't add any further product to home try on because your total sum of retail products is greate than 1500 USD.
Note : ADD stands for Addition, representing the additional correction required for
reading. It is commonly utilized in bifocal, reading, or progressive glasses.
This measurement provides additional vision correction for near tasks, aiding in close-up
activities. Typically ranging from +0.50 to +3.50, it offers tailored assistance for near vision
If your prescription does not include an ADD power, reading glasses are not necessary. Instead, opt for distance glasses.


text:
Sticky Revision: |
- prototype unit test suite based on CUnit added. - unit tests for base/generic/general and base/generic/utilites added. - 2nd manual rework of doxygen documentation in general and utilities. - bug fixes (mostly general & utilities) found during test development. - added asc_assert prototype to redirect failures to Asc_Panic() and enable decoupling assertions from NDEBUG. - some modifications of interface & implementation to facilitate testing. - utilities/ascPrint & utilities/ascMalloc functions now always included in base libs to minimize recompilation when an interface chooses different options.
Minor jam updates.
Updates to jam build: - moved FORTRAN library references to Jamrules_general - reworked internal referencing; now via Jamrules_general - FORTRAN support libs now built & referenced properly - initial build of prototype test suite Other minor source updates: - removed references to base.h from header file comments - exempted Mingw from __WIN32__ #define of LSODE in Lsode.c
Updated configure and all the makefiles to handle VPATH with or without --srcdir. gnu make is now required on unix.
Initial commit of WinVC7 and jam build files. jam builds Ascend base libs and tcltk98 executable on Windows using msvc, borland, mingw, and watcom (watcom can't yet link executable due to lack of isnan() and copysign() functions). Also includes minor source updates to compile & run on Windows.
corrections to make ascend compile in parallel tree
updating configure.in - still not correct
updating all things I have changed to make configure work
Setting up web subdirectory in repository
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Veltia Tri-Blade Hand Dryer Champagne
Dry ultra-fast and hygienic hands with a nice scent
Unique properties
The Veltia Tri-Blade dries hands very quickly with a drying speed of 6 to 8 seconds. So he can handle a lot of guests in a short time! In addition, he spreads a nice smell in the bathroom during drying. Done with the well-known scent aerosols that spray every 60 seconds. The eye also wants something, and they have thought of that. This model is available in no less than 9 colors. Last but not least; the plastic was treated with Microban which ensures that bacteria get even less chance.
The motor of 1760 watts, in cooperation with the 3 narrow but longer jets, provides an air speed of 340 km / h. Because of the powerful engine, the water is driven away with a record speed.
Heat ensures that bacteria can reproduce even faster and therefore this unit uses cold air to dry hands. No worry, because of the speed the air does not feel cold. The Microban treatment in the plastic ensures that the bacteria can not attach to the device, so that the device remains clean . For more information about Microban , you can definitely take a look at http://www.microban.com . Microban is often also used in medical material, which strongly demonstrates the strength against bacteria. In addition, you can optionally order a HEPA filter. This filter filters out 99.9% of all bacteria from the air before blowing it on the hands. Finally, a lot of bacteria float in a sanitary room and you do not want them on the hands. Finally, the water is collected in the reservoir provided for this purpose. This keeps the floor clean and free of bacteria. Of course, it should be emptied daily to keep it clean and hygienic.
Before installation, you should provide electricity at the place where the device should be hung. 240 volts is sufficient and therefore easy to provide. Furthermore, two bolts and he is ready for use. In other words, very easy to install.
Veltia provides a standard 5-year warranty on the device. Optionally with a small additional cost, you can opt for a 7-year guarantee so that you can enjoy 7 years of rest.
- Extensive color range
- Possibility to burn with your own brand
- Dries hands in 6 to 8 seconds
- Little sound
- Neutralises odors
- Antibacterial protection
- Low energy consumption


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Is Feng Shui really friendly for all genders? While there is no question to the fact that it can invite some positive vibes into your home just by the mere art of rearranging your furniture and the orientations of your surroundings, it may actually reveal so much more about culture if one takes a good look at it.
For one thing, the Yin and Yang illustration is a very famous facet of Feng Shui. It simply states that opposites are necessary to be able to appreciate the beauty of things. You cannot appreciate the good without bad, light without darkness and so on. This theory of opposites and balance extends to the elements of the earth: water, wind, fire, wood and earth. These elements are also in balance if good Feng Shui is present.
Yin is often characterized with strength, viability and aggressiveness. More importantly, it is attributed to the masculine side of identity. On the other hand, weakness and femininity are interchangeably attributed to the Yang side, the softer side of things. Is this really a good thing? While it has been maintained that it is a world for the masculine, the main precepts of Feng Shui are actually more tailored to suit male, establishing them as the strong ones in the spectrum of life. "The philosophy of feng shui is a practice of looking at our living spaces and working environment and striking a balance with the natural world (https://www.thespruce.com/what-is-feng-shui-1275060)."
The Feng Shui concept is already organized in its scope. Any person you ask about Feng Shui may tell you its symbols: the bagua, the yin and yang diagram and the charms used by Feng Shui experts to cancel bad luck. However, the main concepts are not entirely original. The philosopher Heraclitus from Greece is credited for having first denoted the concept of having opposites. And consequently, psychology on colors and other visual media can also state some theories that are resonant with Feng Shui precepts.
Interestingly, there are more women drawn to the Feng Shui habit than men, who may or may not be conscious that they are actually supporting a form of belief system that establishes males as strong and females as weak. But other than the Yin Yang concept, there is no other outward manifestation of this gender bias.
Is it really a good thing to believe in Feng Shui and apply it? It really depends on the person who is asking and the background under which he or she is raised. If you are born in an open-minded culture which holds less restrictions on what you can and cannot do, the applying of Feng Shui may be a non-issue. Meanwhile, if you are under a movement that opposes the main beliefs of Feng Shui, you may have to make a more substantial choice of lifestyle changes.
Feng Shui also has its own Yin and Yang to speak of. If you are really intent on ruminating on the deeper aspects of Feng Shui, you may have to dig deeper beyond what you see on promotional materials and even hate literature against Feng Shui. For the most part, Feng Shui is quite harmless in nature and it does not really explicitly cause major changes in ones lifestyles or belief systems.
But if in case you choose to be more meticulous, you may find that analyzing beneath the layers of promotion of Feng Shui that there is more to it than just rearranging furniture.


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I've recently had a new craft room so I thought I would give you
a tour of where the
magic happens at Lana's Lovables. It's my own personal space (very much
needed living with 4 males) ha ha even though I do quite frequently get
a visitor from a very small person called George who loves to play in
here too :) Over the years I had started to take over the whole house
with all my supplies ( I haven't shown you everything) :/ so we decided I
would use the dining room instead. I love being in here surrounded by
so many colours and patterns it really gives me inspiration to get
creative :)
Hope you've enjoyed the tour :)
If you have a spare minute I would be very grateful if you could stop by my FB page -
Lana's Lovables and hit like for me if you would please :)


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Pawtucket Answering Service
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Industries We Serve at Our Pawtucket, RI Answering Service
If you don't see your industry listed, that's not a problem! Our virtual receptionists at Cascade Answering Solutions have experience answering calls for a wide variety of businesses. Contact us today to get more information!
Using an Answering Service vs.
Hiring a New Employee
Using an answering service is typically far more affordable than hiring a new employee because it eliminates many costs associated with traditional hiring. When you hire a new employee, you typically have to pay for recruiting and hiring expenses, including advertising, interviewing, background checks, and other administrative costs. You may also need to provide benefits such as health insurance, paid time off, and retirement contributions.
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The average wage (before payroll taxes) for a receptionist in Pawtucket, Rhode Island is $15.80 per hour, or $47,992 per year for an employee working 40 hours a week.
* Source:
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Contest Rules
Station(s) Address: 2422 S. Wrightsville Ave, Nags Head, NC 27959
Telephone: 252-441-1024 (this is not a contest line)
East Carolina Radio INC. its subsidiaries and affiliated companies (together, the "Company"), will conduct the Contest substantially as described in these rules, and by participating, each participant agrees as follows:
The Company may conduct the Contest concurrently and simultaneously on several participating radio stations owned and not owned by the Company, and the Company may add or remove participating stations or change call letters of any participating station at any time during the Contest as announced on the affected station. Participating stations include WRSF-FM, WERX-FM, WOBR-FM, WKJX-FM, WFMZ-FM , WOBX-AM and WOBX-FM.
All prizes must be redeemed within 60 days of the contest end date. If a winner does not claim prize or cannot be contacted or is disqualified, the Company reserves the right to determine an alternate winner or not to award that winner's prize, in its sole discretion.
Eligibility and Limitations. Participants and winner(s) must be U.S. residents at least 18-years old as determined by the Company and reside in the Station's Total Survey Area (TSA) as outlined by Nielsen Media ratings service. A parent or guardian of any participant who is a minor must sign a release on behalf of the minor to be eligible to receive a prize, but the Company reserves the right to refuse to award a prize to or on behalf of any minor. Only one (1) prize per household for the Contest. Employees of the Company, the Contest's participating sponsors and their advertising agencies, employees of other radio or television stations, and members of the immediate family of any such persons are not eligible to participate and win. The term "immediate family" includes spouses, siblings, parents, children, grandparents, and grandchildren, whether as "in-laws," or by current or past marriage(s), remarriage(s), adoption, co-habitation or other family extension, and any other persons residing at the same household whether or not related.
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Publicity; Use of Personal Information. By participating, where allowed by law, all participants and winner(s) grant the Company exclusive permission to use their names, characters, photographs, voices, and likenesses in connection with promotion of this and other contests and waive any claims to royalty, right, or remuneration for such use. By participating in the Contest, where allowed by law, participants agree that the Company may disclose personal information obtained from participants in the Contest to third parties and use such information for marketing and other purposes.
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Miscellaneous. Each winner must submit proof of eligibility and sign the Company's release form to claim the prize. The Company may substitute prizes, amend the rules or discontinue the Contest at any time as announced on the Station(s). The Company disclaims any responsibility to notify participants of any aspect related to the conduct of the Contest. For a copy of the rules, or where required by law, a list of winners, visit the business office of the Station during normal business hours or mail a written request with a stamped, self-addressed return envelope to the Station's address, listed above. All entries become the property of the Company and will not be returned. To be removed from our direct mail, email or fax lists, visit the main office of the Station during regular business hours, or send a self addressed stamped envelope with contest name to East Carolina Radio Inc. 2422 S. Wrightsville Ave Nags Head, NC 27959.
Compliance with Law. The conduct of the Contest is governed by the applicable laws of the Unites States of America, which take precedence over any rule to the contrary herein. Station(s) shall follow the applicable laws for conducting contests, including notice to the state attorney general or consumer affairs office, posting of a prize bond, furnishing lists of winners, running specific on-air disclaimers, providing specific written information about the Contest, etc. as required by local and state law.
East Carolina Radio INC. reserves the right to change or modify these rules at any given time.


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So far, this year has brought Antwan Owens a degree from Georgia Tech, then a transfer to Jackson State University for his final season of college football, and then several offers for endorsement deals. He's not sure why the brands asked him, but he has some guesses.
ANTWAN OWENS: I haven't had any, you know, off-the-field issues. I guess, you know, I look like a very, like, clean-cut dude that could pull off a luxury grooming deal.
CORNISH: When he signed a deal to represent 3 Kings Grooming, he became one of the first college athletes to benefit from a new policy. As of July 1, the NCAA now allows a student-athlete to earn money from their name, image or likeness. For Antwan Owens, that means making Instagram posts and stories about premium hair care products.
OWENS: Which, again, I don't have any problem with because, you know, I love the brand, and I love the product itself.
CORNISH: Which, for an undisclosed sum, he's happy to do.
OWENS: If you could ask anybody to follow me and include my @ name in there or whatever, that would be very helpful for me.
CORNISH: It's @theantwanowens, by the way. He also got advice from his new head coach at Jackson State, an NFL star with plenty of endorsements in his own time, Deion Sanders.
OWENS: Like, make sure I read my contracts. If I don't agree with the product or if - you know what I'm saying? If it's something to where, you know, I feel like I'm being compromised in any position at all, then it's probably not a good deal to take. So that's been the majority of it.
CORNISH: You mentioned your brand and your image. When you're thinking about yourself like that, do you still view yourself as an amateur athlete?
OWENS: Oh, of course. You know what I mean? At the end of the day, you are a human, and we all are some type of conscious about how the world views us. Everyone's situation is vastly different. So to call us not amateurs in that aspect, you know, would kind of be a letdown only because a lot of these guys, you know, we're still living the everyday life of a college football player, you know, waking up - you know what I mean? - having to call home for $20 to get a pizza that night. You know, it's the same struggle. It's just a little bit better now only because of the new law. But for the majority part, you know, it's the same struggle for a lot of players out there.
CORNISH: As you said, college sports still far from pay-for-play, where a student would literally be paid by a school to come and play at a university.
OWENS: Right.
CORNISH: If the current movement is to get student-athletes compensated, to you, what needs to happen next? Like, does this name, image and likeness policy go far enough?
OWENS: Me, myself, I feel like there's definitely still some clarifications that need to be made, definitely some laws that need to be refined and made clear to some athletes or to some institutions - academic institutions, that is - just so that, I feel like, everyone can profit equally.
CORNISH: So from the outside, it feels like this is a game changer, so to speak. But as students, and from the inside, you're saying it also feels like a very big shift.
OWENS: Student-athletes are more financially free now. You know what I mean? So if you're one of the top guys on the field - you know what I mean? - of course, you're going to get a lot of brand endorsements, which is going to be life-changing for you. That's going to be gigantic. But, also, like I was saying earlier, for those teams that have sponsored the whole team, that have, you know, sponsored the whole specific position groups, I feel like those teams are going to benefit drastically more only because not only the top guys are getting, you know, the recognition and love, you know? I feel like it's a bigger driving force now for everyone.
CORNISH: Antwan Owens, thank you so much for speaking with us.
OWENS: Thank you, guys, for having me on today. I really appreciate it.
CORNISH: That's Antwan Owens, defensive lineman at Jackson State.
(SOUNDBITE OF L'IMPERATRICE SONG, "LA-HAUT") Transcript provided by NPR, Copyright NPR.


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Parker McCollum Tests Positive for Coronavirus
"Pretty Heart" singer Parker McCollum has tested positive for COVID-19 and will have to miss a pair of shows scheduled for this week as he quarantines.
The Texas-bred singer revealed the news on social media, adding that he's feeling well for the most part. The message was apologetic, as a frustrated McCollum had been looking forward to playing two shows in Kansas and Oklahoma this weekend.
"After realizing this morning that I could not taste or smell anything at breakfast, I went to get tested for covid (sic) and the results came back showing I was positive for the virus," the 28-year-old McCollum writes. "My deepest apologies to the fans and the venues who were counting on me to perform. I absolutely believe that the shows should go on and I wish more than anything I could be there to play them."
The two shows in question were scheduled for Aug. 20 at Britt's Farm in Manhattan, Kan., and Weedstock in Stillwater, Okla., on Aug. 21. Weedstock is a three-day festival that has drawn the ire of some locals, including the mayor. However, others argue the festival needs to go on as planned for businesses to survive.
McCollum was the scheduled headliner for Friday night's show, while the Randy Rogers Band will headline on Saturday.
"it's just an absolute bad stroke up (sic) luck on the timing of contracting this virus," McCollum continues. "Please wear your mask and stay healthy."
"Pretty Heart" is McCollum's first radio single since signing to UMG Nashville and it's a Top 20 so far. Recently he talked to Taste of Country about meeting one of his idols, George Strait.
See All Country Stars Who've Contracted Coronavirus:


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Wooden Yoyo - Mint
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Me&Mine is a proposal for children's products designed to strengthen the link between children and adults. We are convinced that having fun, learning, imagining, remembering, and getting excited TOGETHER, helps us grow up safe and happy, and we can't think of a better inheritance for our sons and daughters.
As a brand, we have evolved at the same rate as our children did: from family trees we have moved on to symbolic games, and from there to yo-yos, spinning tops and Chinese jump rope; the first lost tooth brought the Lost Teeth Card, and the first bicycle the Driver's License. The Reader Passport appeared to celebrate the first moments of reading alone and thus, more by logic than by inspiration, we have been growing, step by step.
We hope we can continue to grow together much more!


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How to lead change in the workplace
Organizations must understand not only the barriers to successful workplace change, but also the different approaches to leadership and employee engagement.
Change is difficult. Staff work habits and workplace arrangements hold great unspoken power in the social structure of the office. However, the rapid evolution of technology means that work structures have to be flexible and nimble to ensure business continuity and profitability. With talent scarcity and an increased focus on collaboration, the process of facilitating change needs to be closely managed to reduce anxiety that will detract the staff members' ability to do their jobs. Organizations must understand not only the barriers to successful workplace change, but also the different approaches to leadership and employee engagement.
What are the five steps to leading a successful workplace change?
Get endorsement from the leadership
Plans for workplace change must first be endorsed at the leadership level before a company can embark on a transformational journey. To build a robust and relevant business case for workplace change, start by asking (and answering) these important questions:
- What are the business drivers?
- How does the business case align with the business vision?
- What are the benefits beyond cost savings?
- Are the metrics and goals well-defined and aligned with the overall business objectives?
According to ManpowerGroup's , 46 percent of Asia Pacific employers have difficulty filling jobs because of a lack of suitable talent, compared with 40 percent globally. In this era of talent scarcity, another way to enlist leadership endorsement is to build on a business case that is centered on talent attraction and retention. This is likely to be more effective, given that millennial employees in Asia tend to put a lot of emphasis on technology and workplace factors when deciding on potential employers.
Take employees on a journey
A report by JLL, titled Driving effective workplace change in Asia highlights employee resistance as one of the biggest barriers to implementing change. Notably, two factors can be linked to employee resistance: the employees' appetite for change and their ability for change. Ability arises from the required enablers of change such as the environment, technology, processes and hard skills; appetite is dependent on the employee's willingness to adopt change.
Successful workplace change happens in an environment where there is strong appetite and ability for innovation change. Understanding the reasons behind your employees' resistance to change can allow you to identify gaps and work toward bringing your organization to a successful workplace change journey—be it through workshops, trainings or new processes.
Beat the multicultural challenge
Cultural factors must be kept in mind when designing a change program, especially when it will be implemented across different cultural and geographic locations. Understanding how culture influences values in the workplace can help to articulate the difference between cultures, and enables you to tailor an approach to a change initiative accordingly. For example, how to communicate and make a case for change will differ from Tokyo to Sydney, and from Shanghai to Mumbai.
One size isn't always the right size
When it comes to change initiatives, there is no one-size-fits-all solution. The context dictates the situation—what works for another company may not necessarily work for your organization. Your business, culture and people will shape the required change strategy.
For instance, one of the most frequently asked question is whether change should be incremental or transformative. The option that an organization adopts will depend on multiple factors. In an environment where time is a constraint and there is broad support for the change program, transformational change can be considered. In the case of limited resources and a general lack of a need for change, implementing small steps over time may be the best option.
A tailored workplace change approach is imperative because it ensures that your strategy aligns with the business objectives, adds real and measurable value, can be implemented successfully, and is sustainable.
Execute from beginning to end
Having a solid workplace strategy is the first place to start, but it isn't enough. Regardless of how good the strategy is, it must be implemented and managed effectively to create a sustainable workplace change.
While preparation and planning are critical to a successful change process, some key factors to keep in mind during execution include:
- Measurability of the value that the change adds to your organization
- Flexibility of the strategy to adapt to cultural variances
- Robustness of the change management program to accelerate adoption and establish a smooth transition


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Oil supplies are rapidly dwindling and demand is increasing leading analysts to warn of an impending oil crunch. The global oil supply has lost the equivalent of the volume of the North Sea oil reserve in 15 months. By 2014, supply is expected to fall short of demand. Other factors could bring that forward. Fatih Birol says the age of cheap oil is over and we all need to prepare ourselves for higher oil prices. Further he says no government is prepared for what lies ahead. Jeremy Leggett describes the oil crunch, when global supply fails to meet demand.
Robyn Williams: On Catalyst next Thursday, if you can tear yourself away from the peak wedding, is a very important feature on peak oil. The news is astounding. Just listen to oil consultant Chris Skrebowski in London.
Chris Skrebowski: The decline is now pretty terrifying. To give you an idea, at the moment the global oil supply is losing the equivalent of losing the entire North Sea in about 15 months or the entire production of Iran, which is OPEC's second biggest producer, in about 11 months.
Jonica Newby: That's hard to even get your head around.
Chris Skrebowski: It's extremely hard to get your head around, and that shows the enormity of the challenge of even maintaining supply.
Jonica Newby: And with the deep sea oil, there will be delays obviously in drilling now. Are we going to intercept the decline?
Chris Skrebowski: At the moment the most probable date for the intersection is still 2014, but that depends on OPEC being prepared to use all the spare capacity it is sitting on and all that spare capacity working. If either of those conditions don't happen, then of course the date comes back towards you. And if countries elect not to supply, as the perception gets around that this is tight and valuable, it would be fully understandable if sovereign governments started saying, well, we will look after our folks first and we will export less, and offsetting that with a higher price, then again, that brings it back towards you.
Jonica Newby: So you're saying that the oil crunch, depending on what OPEC does, could even be sooner than 2014?
Chris Skrebowski: Yes.
Jonica Newby: What does that mean for a place like Australia that doesn't produce most of its own oil?
Chris Skrebowski: Australia is a well-equipped in the sense that you have large coal exports and you have large gas exports. Both those energy forms are going to be in great demand and you're going to be getting a very good price for them, which means you as a country can go into the market and bid quite aggressively for the 40% of oil consumption that you don't produce yourself. So in that sense you won't be too badly hit, you will remain the lucky country.
Jonica Newby: Okay, but we will be paying a lot more. And what do you think of the IEA's latest projections?
Chris Skrebowski: The IEA in its latest world energy outlook has really covered every base. What they seem to have done, because they used three scenarios, is they seemed to have ruled out the possibility of business as usual, they feel they can get it to add up with a scenario which involves governments delivering on all their assorted promises, which seems a pretty unlikely outcome. And then they have another scenario which is the one to keep global warming to a minimum which, again, they appear to be indicating is not a very probable outcome, that it just couldn't be done. So yes, the red lights may not be flashing but the orange lights are certainly flashing from the IEA. And from private information we know that they are saying rather more dramatic things behind closed doors to government than they are putting into the public print. So it's one of those reports you have to read with great care and a certain amount of understanding to see what they are really saying as opposed to what they appear to be saying.
Jonica Newby: What do you mean?
Chris Skrebowski: What I mean is you don't have to read too much between the lines to see that what they are saying is that future supply is likely to be difficult, and as they have been steadily revising their demand figures up, literally all year in their monthly reports...you see, already we are back to the point where the world is using more oil than it was even in the middle of 2008 last time we were booming crazily. We are producing more, but only a little bit more. So already we have caught that up. In oil demand terms the recession is behind us, and demand is powering up, driven by the Chinas and the Indias where their growth is being fuelled by oil.
Robyn Williams: Chris Skrebowski, formerly of BP and the Institute of Petroleum in London, now an oil consultant, with Jonica Newby of Catalyst, who managed to score an exclusive with the man himself in Paris. Fatih Birol is the chief economist of the International Energy Agency.
Fatih Birol: The news is not very bright. On the one hand we see that the global oil demand will increase substantially, mainly driven by the transportation sector, cars, and also by China as a country. Today in China 30 people out of 1,000 people owns a car, and in the United States 700 people out of 1,000 people owns a car. And the Chinese, with the increasing income levels, they are going to buy cars, which is justified, and therefore the demand for oil will increase substantially.
On the one hand we have this pressure on the demand side, but when we look at the production side the prospects are a little bleak. We think that the crude oil production has already peaked in 2006, but we expect oil to come from the natural gas liquids, the type of liquid we have through the production of gas, and also a bit from the oil sands. But in any case it will be very challenging to see an increase in the production to meet the growth in the demand, and as a result of that one of the major conclusions we have from our recent work in the energy outlook is that the age of cheap oil is over. We all have to prepare ourselves, as governments, as industry, or as a private car driver, for higher oil prices.
Jonica Newby: Do you think governments, including my own, have been in denial on this?
Fatih Birol: I think governments in general are not well prepared for the difficulties we are going to face in the oil markets, because the bulk of the growth is coming from the transportation sector, and if we have to find the solution to the oil problems, we have to find a way to change our mobility habits. The only way I see, and it is well documented in our book, is that to move from an oil-based to an electricity-based mobility system we should lower the oil demand growth and therefore comfort the oil markets. But it will be too optimistic to say that any of the governments, yours or mine, or many of the oeCD governments are ready to face this challenge.
Jonica Newby: How urgent is it?
Fatih Birol: I think the important thing here is the prices, prices may go up substantially...
Jonica Newby: How much?
Fatih Birol: Today we have about $90, which is still a significant amount of money we are paying. For example, in Europe we are facing this financial crisis. The amount of increase in the oil import bill in Europe, it is only the increase in the oil import bill in Europe, is equal to the government budget deficit of Greece plus Portugal put together. So only the increase where we have $90. If it increases further, which we believe it will, at least 20%, 30% higher than now in the next few years to come, and this would mean additional pressure on the financing of many governments who are the oil importers.
Jonica Newby: Again, how close is that? How soon might we get that..?
Fatih Birol: Increase in the prices?
Jonica Newby: Yes.
Fatih Birol: It will depend on the economic recovery. If the economic recovery starts to happen sooner rather than later we can see difficulties in markets in two, three years time, and this in turn may mean strangling the economic recovery efforts because higher oil prices means putting your pressure on the trade balance, and through the economic recovery efforts it can be well strangled. So this is a big challenge.
Jonica Newby: Just five years ago your organisation was saying no peak oil in sight, and we will get up to 120 million barrels of oil a day by 2030. You've revised those estimates down substantially. Has there been a real change of opinion here?
Fatih Birol: No, what we have done is in the year 2008 we had a look at 800 oil fields on a field by field basis. It is the most detailed study ever carried out in the world, and we have seen that the decline rate, the decline in the existing fields, are very, very deep. And since four or five years we are underlining one message, namely the existing fields are declining so sharply that in order to stay where we are in terms of production levels, in the next 25 years we have to find and develop four new Saudi Arabias. It is a huge, huge challenge that we continue to underline. And on top of that, this would mean that the world's reliance in terms of oil supply would be on a very few number of countries in the Middle East. So you have both the financial aspect, you have the geological aspect, and you have the geopolitical aspect of the growing reliance on oil.
Jonica Newby: Dr Birol, are you personally worried?
Fatih Birol: I am personally worried because of the general picture. There are different levels of my worry. The first one is that I see that in the next years to come oil and geopolitics will be more and more interwoven...
Jonica Newby: You mean war?
Fatih Birol: It can be different types of that and I do not like it. I would like to see oil industries remain as a business, as a part of the economic structure, but I am afraid that there will be more and more intersection between oil and geopolitics. This is the first worry. The second worry is the sudden increase in the oil prices. This is not good news for anybody. I myself, I never bought a car, and I will never buy a car, but it is for different reasons because I thought if you want to give recommendations of a sustainable way of life, we should first do ourselves what we believe is the truth. I will not be affected that way directly but there will be other ways which will affect my personal life through perhaps some implications on economic growth, the way of life, and others. Yes, I am personally worried about those developments.
Robyn Williams: Now the remarkable thing about that interview is that senior officials never normally talk like that. Fatih Birol is the chief economist of the International Energy Agency in Paris. Finally, Dr Jeremy Leggett, author of Half Gone about peak oil, on their latest risk report done by UK Industries.
Jeremy Leggett: Three years ago a few companies got together in a sort of ad hoc way because we had concerns about the high oil price, and we decided to do a sort of business risk assessment of the peak oil issue. And going into that exercise the companies that were spread pretty much across British industry were not all of the view that there was definitely a problem, but the thinking was this is a very high consequence issue and is it a high probability issue as well. I thought it was and one or two of the others did as well.
But by the end of the exercise, a year of looking at the risk assessment, we were all of the view that this is a very high consequence and very high risk issue, and that we need to respond to it proactively; governments, companies, communities. And that was our message in our first report in 2008, reiterated in our second report in 2010. And we think that this problem is actually as bad, if not worse, than the credit crunch. We say this in the foreword, the chief executives and the chairman of the companies, to our second report because it's going to come down on a world economy that is oil dependent, nay, oil addicted, as a great surprise when oil supply begins to descend, maybe even collapse. This is a huge whistle that we are trying to blow.
Jonica Newby: And it's not just the usual suspects in this group, is it. What sort of members have you got?
Jeremy Leggett: No, this is a pan-industry task force. It is chaired by Virgin, the coordination is done by Arap, the big engineering company, Scottish and Southern, one of our big six energy companies are on it, Kingfisher, a massive retailer, Stagecoach, transport company, one or two others, my own company Solarcentury. So we spread across British industry. And the thing about this is that whereas in the run-up to the credit crunch the whistles were being blown by a handful of maverick economists and one or two farsighted journalists like Gillian Tett at the Financial Times, this time you've got a cadre of people in and around the oil industry itself, generally individuals, but also a number of companies who have looked in depth at the problem, and we are saying, Houston, this is a problem. We need to be doing something about this, we need to be acting ahead of the crunch to buy ourselves time and soften the landing. And I have to say we are not having very much success with getting anyone's attention.
Jonica Newby: Why not?
Jeremy Leggett: Well, it's a risk assessment exercise, so there is a view that there isn't a problem here. If you talk to BP and many of the other oil companies, that's the view that you will get, and the government has been told this. But also I think very definitely there is a sort of desperation to believe the comforting narrative if your choice is the uncomfortable narrative and the comforting one. And I personally find that everywhere, in government, in industry, people do not want to believe that there is a problem with the life blood of modern economies. They just don't.
Jonica Newby: It can't be true.
Jeremy Leggett: It can't be true, exactly so.
Jonica Newby: That syndrome. So what is the oil crunch?
Jeremy Leggett: The oil crunch is when global supply fails to meet demand and starts to drop, and arguably we fear starts to drop so fast that you would almost call it a collapse. What our economies are locked into is the inherent assumption that actually demand keeps growing, as it does, fed primarily these days by India, China and the Middle East, and it will just go right on growing, and somehow we will be able to keep the supply track growing with demand.
And this is what we are saying, we are saying that that narrative is no longer believable. There are so many problems with conventional oil and unconventional oil that on the massive balance of probabilities, by 2015 at the latest in the view of the industry task force, there will be a descent of global oil production. That will cause a crunch, it will cause the price to go through the roof, it will cause price volatility and all the downsides that come with a fabulously expensive and, in some cases, simply unavailable oil.
Robyn Williams: Dr Jeremy Leggett, who once worked in the oil industry as a geologist, now he is head of Solarcentury in Britain. And that report on peak oil by Jonica Newby, whose full Catalyst story is on Thursday 28th April ABC1 at 8pm.


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Industrial communication networks – Fieldbus specifications – Part 5-3: Application layer service definition – Type 3 elements
Organization: | IEC |
Publication Date: | 1 August 2014 |
Status: | active |
Page Count: | 898 |
ICS Code (Networking): | 35.110 |
ICS Code (Application layer): | 35.100.70 |
ICS Code (Industrial process measurement and control): | 25.040.40 |
This standard is one of a series produced to facilitate the interconnection of automation system components. It is related to other standards in the set as defined by the "three-layer" fieldbus reference model described in IEC 61158-1.
This sub-part contains material specific to Type 3 fieldbus.
The fieldbus Application Layer (FAL) provides user programs with a means to access the fieldbus communication environment. In this respect, the FAL can be viewed as a "window between corresponding application programs."
This standard provides common elements for basic time-critical and non-time-critical messaging communications between application programs in an automation environment and material specific to Type 3 fieldbus. The term "time-critical" is used to represent the presence of a time-window, within which one or more specified actions are required to be completed with some defined level of certainty. Failure to complete specified actions within the time window risks failure of the applications requesting the actions, with attendant risk to equipment, plant and possibly human life.
This standard defines in an abstract way the externally visible service provided by the different Types of fieldbus Application Layer in terms of
a) an abstract model for defining application resources (objects) capable of being manipulated by users via the use of the FAL service;
b) the primitive actions and events of the service;
c) the parameters associated with each primitive action and event, and the form which they take; and
d) the interrelationship between these actions and events, and their valid sequences.
The purpose of this standard is to define the services provided to
a) the FAL user at the boundary between the user and the Application Layer of the Fieldbus Reference Model; and
b) Systems Management at the boundary between the Application Layer and Systems Management of the Fieldbus Reference Model.
This standard specifies the structure and services of the IEC fieldbus Application Layer, in conformance with the OSI Basic Reference Model (ISO/IEC 7498-1) and the OSI Application Layer Structure (ISO/IEC 9545).
FAL services and protocols are provided by FAL
Although these services specify, from the perspective of applications, how request and responses are issued and delivered, they do not include a specification of what the requesting and responding applications are to do with them. That is, the behavioral aspects of the applications are not specified; only a definition of what requests and responses they can send/receive is specified. This permits greater flexibility to the FAL users in standardizing such object behavior. In addition to these services, some supporting services are also defined in this standard to provide access to the FAL to control certain aspects of its operation.


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The Falcon Spark Plug trophy is a great looking award with a large range of available sizes. The trophies are made from quality resin and feature a spark plug and checkered flags.
We have this trophy in 5 sizes ranging from 10.5cm to 24cm tall. The smallest size is a plastic plaque, with out a space for a centre. The 15cm trophy has a marble base and the 19cm to 24cm awards are made entirely of resin, finished in antique silver with gold highlights.
To the front of the base we can attach a personalised engraved plate, free of charge.
There is also space for a 25mm domed sticker, which we can personalise with your club's logo, simply upload your logo below. (Not available on the smallest size).