text:
What Does a Dental Hygienist Do Bogota, NJ
Dental hygienists are dental providers who professionally clean teeth and counsel patients about oral hygiene. We can help patients maintain a healthy smile and treat various health issues. During a routine visit, a patient may see a dentist, a dental assistant, and a dental hygienist.
Dental hygienist treatment services are available at b Dental Spa at Bogota in Bogota and the surrounding area. Our team of dedicated providers works together to give patients a better bill of dental health. With a comprehensive approach to dental health, patients benefit from our thorough treatment plans, which start with routine cleanings and examinations by the dental hygienist.
Ideal dental health means there should be a partnership between the patient and the care team. Our team of dental staff is committed to patient education and proper oral care. Call us at (201) 343-6770 to schedule your next cleaning with a dental hygienist.
Dental Hygienist Training and Certification Process Details
In order to become a dental hygienist, a candidate must first complete a college program in dental hygiene. Students in the program may earn an associate degree at a community college, a bachelor's degree at a four-year university, or a graduate degree. Admissions to programs in dental hygiene usually require a background of high school courses in science.
After completing the academic college-level courses, dental hygienist candidates must then complete a supervised clinical experience with patients. Once the program is finished, dental hygienists must earn their state license in the practice. According to the American Dental Association, some states also require candidates to earn a passing score on the National Board Dental Hygiene Exam.
"After completing the academic college-level courses, dental hygienist candidates must then complete a supervised clinical experience with patients."
How Dental Hygienists Help With Patient Screening
During routine exams and cleanings, dental hygienists may also assist the dentist with patient screenings for some conditions. They may assess the patient's oral health and use the periodontal chart to evaluate the patient's potential for gum disease. They may also inquire about any other health issues or chronic conditions for the patient.
Some dental hygienists may also perform cancer screenings during the examination, such as oral cancer. These dental professionals also examine the head, jaw, and neck to spot potential problems. Dental hygienists also may take X-rays of the teeth and mouth to determine if there are cavities or other oral issues.
"Some dental hygienists may also perform cancer screenings during the examination, such as oral cancer."
Recommendations and Documentation
Another aspect of a dental hygienist's job is to counsel patients and provide advice for optimal oral health. They may educate patients about the importance of proper brushing and flossing and provide suggestions for oral hygiene techniques. Dental hygienists also may offer recommendations for different types of toothbrushes and flossing products.
Proper oral care at the dentist also requires documentation of treatment and the condition of the patient's mouth and teeth. The dental hygienist works with b Dental Spa at Bogota to document the condition of the gums, teeth, and screening results. Effective record-keeping helps providers monitor possible problem areas.
"Effective record-keeping helps providers monitor possible problem areas."
Check out what others are saying about our dental services on Yelp: What Does a Dental Hygienist Do in Bogota, NJ
When a Dental Hygienist Treats Patients
Dental hygienists are usually involved in a patient's regular, routine cleaning appointment. It is vital to schedule periodic appointments according to the dentist's recommendations. During a standard appointment, the patient may start treatment with the dental hygienist. Here are the parts of the visit where a dental hygienist may be involved:
- Health History: Before starting any examination or cleaning, the dental hygienist may first review the patient's health and history. The dental provider reviews the patient's dental records and health information. Then, the provider may discuss the patient's concerns before going to the next step of the appointment.
- Teeth Cleaning: Next, the dental hygienist cleans the teeth. They may use a professional polisher to remove build-up and stains on the enamel. They also use tools to remove tartar and plaque from the teeth and the gum line.
- Fluoride Treatment: Some dental hygienists may provide preventative services during a routine visit. Fluoride treatment helps keep the teeth healthy and strong. Dental sealant application to prevent tooth decay may also be part of a routine appointment.
"Before starting any examination or cleaning, the dental hygienist may first review the patient's health and history."
Questions Answered on This Page
Q. What is a dental hygienist's training and certification process entail?
Q. How does a dental hygienist help with patient screening?
Q. What is included in the documentation of a dental hygienist's job?
Q. What parts of treatment do dental hygienists help with?
People Also Ask
Q. How often should someone have a dental checkup?
Q. Why is routine dental care important?
Q. What should a home oral care routine include?
Q. What happens during a dental cleaning?
Q. Am I at high risk for developing oral cancer?
Q. How can I find out if my employer's plan covers dental treatments?
Frequently Asked Questions About a Dental Hygienist
Q. How often should a patient get their teeth cleaned by a dental hygienist?
A. For most patients, it is recommended to get the teeth cleaned twice a year. Regular teeth cleanings at the dentist may help prevent cavities and plaque build-up. They can also help spot possible problems in the teeth and monitor them for the future.
Q. How does the dental hygienist remove the tartar on the teeth?
A. During a routine cleaning, the hygienist will spend time scraping off the tartar on the patient's teeth. The hygienists will use a tool called a scaler and a small dental mirror to guide their work. Patients may hear the sound of the scaler working against their teeth during this part of the cleaning.
Q. How does the tartar the dental hygienist removes form on the teeth?
A. Tartar starts off as build-up and plaque in between the spaces of the teeth and along the gums. At home, patients can remove the plaque and build-up by regularly flossing. Once it hardens, it turns into tartar, which can only be removed and cleaned off by a dental provider.
Q. What kind of X-rays does a dental hygienist perform?
A. If a patient needs dental X-rays, the hygienist may take them. Bite-wing X-rays are used when the dentist needs to get a closer look at certain parts of the mouth. Panoramic X-rays give dental providers a complete look at the entire set of teeth and jawbone structure.
Q. What does the dental hygienist recommend for patients after a cleaning?
A. Patients who received a fluoride treatment may need to wait about 30 minutes to eat or drink. It is also smart to avoid certain hard or crunchy foods right after a professional cleaning. Hygienists also make it a point to remind patients to keep brushing and flossing after their visit.
Dental Terminology
Call Us To Schedule Your Next Appointment With a Dental Hygienist
If you want to improve your dental health, call us at 201-343-6770 for an appointment with a dental hygienist. Get started on a treatment plan that focuses on strong teeth and preventative strategies. Our team in Bogota is ready to help you achieve optimal oral health.
Helpful Related Links
- American Dental Association (ADA). Glossary of Dental Clinical Terms. 2023
- American Academy of Cosmetic Dentistry® (AACD). Home Page. 2023
- WebMD. WebMD's Oral Care Guide. 2023
About our business and website security
- b Dental Spa at Bogota was established in 2000.
- We accept the following payment methods: American Express, Cash, Check, Discover, MasterCard, and Visa
- We serve patients from the following counties: Bergen County
- We serve patients from the following cities: Bogota, Hackensack, Maywood, Teaneck, Ridgefield Park, Lodi, Teterboro, Palisades Park, River Edge, and Fort Lee
- Norton Safe Web. View Details
- Trend Micro Site Safety Center. View Details
Back to top of What Does a Dental Hygienist Do


text:
Have you found yourself officing in a room with a bunk bed? Do you realize you're going to the store in your pajamas and never leaving your car? Does going to the movies mean going to the living room to turn on the TV? Quarantine changed the world almost overnight, and the adjustment is so pervasive in our everyday lives we hardly notice the details going by.
As we read the headlines and trendlines in holiday recovery mode, let's look at five risk factors that might come into play this next quarter and affect financial planning in 2021. As we know, the markets respond to much more than dollars and cents, and wise investors look in several directions to see what might have an impact.
Vaccine Effectiveness
If you've spent any time on social media recently, you've probably seen your share of selfies of people holding up their bandaged arm to the camera – "I got vaccinated!" It's becoming a common image, especially for those in the medical field, and it's all-around good news economically.
A vaccinated person can be an interactive person, meaning they can safely go out to eat, fill the car with gas, go out for dessert after and maybe go shopping. (While still wearing their masks, for now, public health officials remind us!) All of these interactions are – penny by penny – putting wealth back into the economic engine. We have stimulus packages and we have tax help, but what we need the most is people out just plain doing things.
The thing to watch here is how quickly and how well the vaccine is being distributed, and how effective it is at driving the numbers down. It's been tested and retested. Now the test is to see how it works in society and how many people venture back out with the band-aid on their arm.
Slow Recovery
The financial headlines from the last few months have been surprising sometimes – record gains in the Dow and S&P, as well as unemployment numbers that continue to be problematic but not as dire as some predicted at the start of the pandemic.
However, we have to remember we're recovering from a cliff-drop early last year.
The economy rallied sharply in the third quarter after plummeting in the second. Shutdowns and social distancing hit the economy hard in the second quarter, and reopening allowed growth of 33.1%. Unfortunately, compounding means a 33% gain doesn't wipe out a 31% loss. In other words, we've been going up quickly, but we went down pretty far to begin with.
And underneath this recovery may be problems that run deeper – underlying systemic damage. Employees who have been out of their service jobs for six months may find themselves jumping to a new field, leaving a hiring gap behind. Chronic loss of revenue means that local companies as iconic as the neighborhood Chuck E. Cheese are uncertain about keeping their doors open.
Uncertainty makes for a slow, unpredictable recovery in some sectors, while other business lines seem to remain untouched. The thing to watch here is whether the damage to the hiring base and small business will send shockwaves into the rest of the economy – and if so, just how bad those shockwaves will be.
Disputes with China
One of the few areas of unqualified bipartisan agreement in the U.S. is tension with China. Xi Jinping, the General Secretary of the Communist Party, has an iron grip on the leadership of the world's most populous country. He is thoroughly China-focused and spends less energy on diplomacy than other Chinese leaders have.
China's power over the supply and price of goods is a basic economic fact in the modern world. From raw materials to finished products, so many major supply chains make at least one stop there. China's reticence to import and hold up the other side of a trade agreement is also well known, and Xi is even more aggressive about tipping the scales in their favor.
Disputes between the world's two largest economies can move markets, and managing the relationship with China will be a major challenge for the Biden administration.
New Habits
We've already discussed the changes to our daily lives, from grocery pick-up to sharing a holiday dinner over Zoom. Everyday culture has been affected, which led to a change in habits and therefore in spending.
For example, think of social-distancing restrictions' impact on the restaurant business. Curbside service took a while to streamline, meaning a loss in revenue every day while frustrated customers got used to it. People with more time on their hands have started to work on their cooking skills, and so have started buying more groceries, which means more money for the supermarket.
This all ends up with an economic flow that can favor goods over services. The revenue doesn't disappear, but it does go in other directions as the habits of customers change drastically. Loss of profits means loss of jobs in one area and perhaps gains in another.
COVID-19 has reshaped our daily routines. When COVID is a much smaller risk, which habits will stick? Will remote work become so enduringly popular that the daily commute – along with the car sales and gas consumption that goes with it – almost disappears? How will new habits change the old world?
Investor Behavior
In 2020, the S&P moved more than 1% in 109 days, making it the most volatile year in a decade, and the fourth most volatile since 1996. Yet the year still finished strong despite expectations. Any time certainty appeared (or even seemed to), the market responded quickly. After the election, after the announcement of the vaccine – in the next day or two the markets bumped back up.
Investor behavior is a bit like driving on a crowded street. You might be totally focused on driving safely, but you never know how other folks are driving or how their decisions affect you! With the markets as volatile and unpredictable as they are, the reckless decisions of others can veer into your lane.
Technologies like Robin Hood and Acorns have brought new blood into the trading game. With inexperienced investors, especially bored ones in quarantine, that means a lot more people on the road, and many of them are driving far too casually.
The temptation now with some strong showings in the S&P and rosy valuations in the future is to go all-in on stocks. The markets survived – even thrived – in a pandemic, maybe now's the time to bet the farm? This could end up being a classic case of recency bias, and those who bet big could lose big.
If 2020 taught us anything, it's that circumstances change quickly and outcomes can be completely counter-intuitive. Diversification is key, and even more so when recovery is uneven and all the underlying damage to the economy hasn't surfaced quite yet. Keep in mind, we also won't have the government injecting stimulus checks into the economy forever.
Inform Yourself
In investing, risk is unavoidable, but we should have some ideas of what risks we're facing. The smoke is still clearing from 2020, and the point is to not let what remains blind us. Inform yourself and meet with your advisor to get your bearings for financial planning in 2021.
Our Quarterly Market Outlook will give you a better idea of what to watch out for this year, watch it on-demand here.
This is not intended to provide specific legal, tax, or other professional advice. For a comprehensive review of your personal situation, always consult with a tax or legal advisor.
A diversified portfolio does not assure a profit or protect against loss in a declining market.
Investors cannot invest directly in indexes. The performance of any index is not indicative of the performance of any investment and does not take into account the effects of inflation and the fees and expenses associated with investing.

subset: commoncrawl


text:
SAN FRANCISCO — Lexi Thompson needed to get her mind right before she could her golf game back and now is in position to win her first second career major.
Thompson shot a bogey-free 5-under 66 on Saturday to take the lead into the final round of the U.S. Women's Open for the first time in her career with a one-shot edge over teenager Yuka Saso.
"I haven't played to my standards and what I need and I just realized that I needed to change my mindset," Thomson said. "It was only hurting me. Obviously, I needed to work on some technical things in my game and everything, but the mental side was really getting to me. I was just taking it way too seriously and thinking that Lexi depended on my score."
Thompson said she's been working again with performance coach John Denney about not dwelling on mistakes although she made few Saturday when she was the first player all week to make par or better on every hole in the round.
That had her in the lead at 7 under heading into the final round of a major for the first time since 2017, when her edge after 54 holes at the ANA Inspiration was erased on Sunday when she was penalized four strokes after a viewer saw that she had misplaced her marked ball during the third round.
Thompson still managed to make it into a playoff against So Yeon Ryu but she lost and was unable to add to the 2014 ANA Inspiration title she won for her first major.
Thompson played a nearly flawless round Saturday in search of her first U.S. Women's Open title in her 15th try after first competing as a 12-year-old amateur in 2007. She has four-top 10 finishes at the U.S. Women's Open, including a runner-up two years ago in Charleston.
Thompson has been lurking around the leaderboard all week, shooting 69 on Thursday and 71 in the second round before shooting the low round of her career at this tournament on Saturday.
She started to make a run with three birdies, including one on No. 9 after hitting her tee shot into the second cut of rough. She still managed to get on the green and made a 20-foot putt to get to 5 under.
Thompson added another long birdie putt on No. 14 and reached the green at the par-5 17th in two shots before two-putting for birdie and the lead. She saved par with a 3-foot putt at 18 after hitting her tee shot into the rough and her approach behind the green.
"I struck it well all day, made a few good putts out there," she said. "It's all about patience out on this golf course because there's going to be bad shots made and you're going to miss some fairways, so you just have to get bogey at worst and get off the hole and go on to the next."
Saso made back-to-back bogeys on the back nine to fall out of the lead before recovering with a birdie at the par-5 17th to get back to 7 under. She missed a 12-foot par putt on 18 and ended the day a stroke back.
New Jersey high school amateur Megha Ganne shot a 72 and was tied for third at 3 under with 2019 champion Jeongueun Lee6 of South Korea.
China's Shanshan Feng was fifth at 2 under, with Japan's Nasa Hataoka and American Megan Khang the only other players under par at 1 under.
Saso, who has never finished better than sixth in an LPGA Tour event, will play in the final group on Sunday with a chance to join South Korea's Inbee Park as the only teens to win this tournament. Park did it at 19 years, 11 months, 17 days in 2008, which will be Saso's exact age Sunday.
The 17-year-old Ganne was a crowd favorite at the course and kept her composure early with a couple of early par saves and birdies on the fifth and ninth holes to get within a shot of the lead at 5 under. Back-to-back bogeys to start the back nine knocked her down the leaderboard before she steadied herself with seven straight pars to end the day.
"It was really mentally a grind out there and I've never had to just perform from such bad lies and situations hole after hole and still believe that I was going to do it again on the next hole," she said. "So it was a lot, but I'm confident in how I'm playing."
Lee6 got to 6 under with a birdie at No. 4 but fell off when she hit her tee shot into the deep rough at No. 5 and ended up with a double bogey.


text:
Cookie Notice
1. Who we are and how to contact us
We are the Reach group, which is made up of Reach plc and its subsidiaries. We, via our various subsidiary companies and brands, publish via newspapers, magazines and digital platforms; national websites and regional websites (our 'Sites'), and mobile applications (our 'Apps'), enjoyed by millions every month. You can see the list of websites and brands here.
Our address is:
One Canada Square, Canary Wharf, London, E14 5AP.
For any queries you have relating to this Notice, you can contact our Data Protection Team via the forms provided within our Privacy Notice, or by writing to 'The Data Protection Team' at the above address.
2. About this Cookie Notice
This notice explains how we use cookies and similar technologies ('cookies') on our Sites and Apps and how you can manage the behaviour of these cookies.
With that in mind, we want you to feel in control of the information you generate when you use our Sites and Apps; this Notice is organised based on what you might want to know about how we use cookies, including how you can manage the behaviour of these cookies.
3. What is a cookie?
A cookie is a small data file sent from a website to your web browser. It is stored in your web browser's cache and allows a website, or a third party, to recognise your browser or mobile device, and to obtain data about your browsing activity. .
Mobile devices and browsers can be shared by a number of people, so cookies do not always relate to particular individuals. For a detailed description of how we use the personal data we collect, please see our Privacy Notice.
4. What types of cookies do we use?
We use five main types of cookies: essential, functional, analytic, personalisation, and advertising.
4.1 Essential Cookies
These cookies are essential to provide you with the services that you have requested from us; because of their essential nature, they cannot be switched off.
4.2 Functional Cookies
These cookies enable us to remember some important information, such as your computer or mobile device when you visit a website, your registration and log in details, and your settings and preferences.
They are used by us to ensure that you don't have to log in every single time you want to comment on our articles, and to ensure our interactive services work effectively.
4.3 Analytic Cookies
Analytic cookies retain information as you view different pages on our Sites, and they help us to paint a picture of how our readers use our Sites.
Additionally, these cookies help us to make the website work as efficiently as possible, and provide better content and services in the future.
We may also use analytics cookies to measure the effectiveness of advertising on the Sites and the Apps and elsewhere on the internet.
4.4 Personalisation Cookies
These cookies enable us to recommend content we think you'll be interested in, based on what you've looked at before.
4.5 Advertising Cookies
These cookies are placed by us, and our advertising partners, to deliver more relevant advertising. A complete list of our advertising partners is provided within our Consent Management Platform ('CMP'), which is displayed to all new Site and App visitors.
We undertake this activity on the basis of your consent, which we request on their behalf through the 'cookie banner' which appears when you first visit our Site. The 'cookie banner' message box will reappear from time to time in case you change your mind, or when something changes (typically every 30 days). Please see the 'cog' icon or link at the bottom of every webpage to manage your consents. When using our Apps, if you want to change the settings, go to the 'My Account' Link at the bottom of the screen which includes 'My Privacy' and takes you to the CMP.
Most of our third-party advertising partners operate within an industry framework and code of practice issued by the Internet Advertising Bureau (IAB) called the "Transparency and Consent Framework", which sets out the technical means for your choices to be passed through the ad networks. It also requires that members adhere to IAB policies and standards of behaviour.
Advertising partners who do not work within the IAB framework are listed separately in the platform which can be viewed in our Consent Management Platform (CMP). In the Consent Management Platform popup go to the 'Partners' page and scroll down - IAB partners are listed first, then you'll see Non-IAB vendors and finally Google partners.
These cookies may gather information about your browsing activity on our sites and for third parties, across different Sites and across different visits. They allow us and advertisers to show more relevant ads, while also allowing advertisers to manage how many times a device sees an advert. They might also enable an advertiser to tailor advertising to you when you visit our Sites.
When you have accepted the placement of advertising cookies via our CMP and, subsequent to this consent, provide us with your email address (when you create an account, sign up for a newsletter, enter a competition/survey etc.) we will share your email address in a hashed form to trusted 3rd parties. Such information will be used to enable targeted advertising, profiling, and interest-based content.
Please see the Privacy Notice for further information about how we use your personal data.
5. Why do we use cookies?
The information generated from your browsing helps us to understand how people use our websites, how we can improve them, and also to make sure that adverts are more relevant to you.
Examples of what we use cookies for include:
If we can see that more users from London prefer football content on a Friday evening than Sunday morning, then we can change when and how much content we produce for London football teams on a weekday as opposed to a weekend;
When we run a poll on a particularly contentious local issue, we can use cookies to prevent a device or browser voting hundreds of times to influence the poll results;
If a browser or device is recognised to enjoy lots of content about celebrities, we and/or our partners may show adverts that relate to relevant lifestyle, tech and consumer goods.
Further information on the purposes of placing cookies can be found within our CMP, displayed to all new Site visitors. It can also be found via the Privacy cog icon or link at the bottom of each webpage for our Sites and for Apps via the 'My Account' Link at the bottom of the screen which includes 'My Privacy' and takes you to the CMP.
6. How can you manage your cookie preferences?
6.1 On Site
We have put a Consent Management Platform (CMP) in place on our Sites. This platform helps you to manage what non-Essential cookies are placed on your device; you can decide whether to accept or reject a range of cookies with defined purposes. These preferences can be changed at any time, by clicking on the Privacy cog icon or link on the bottom of every webpage.
Additionally, most web browsers will allow you to stop accepting cookies. This is normally controlled through the Settings or Help page of a browser; further information can be found using the below links:
For interest based advertising, you can also opt-out by visiting: http://youronlinechoices.eu.
There is an AdChoice logo At the corner of every advertisement that carries behavioural targeting cookies; you can click on the link within this logo to control the settings that Google uses to display adverts (https://adssettings.google.com/authenticated).
6.2 On App
We also have a CMP in place on our Apps, allowing you to control what cookies are placed on your mobile device. These preferences can be changed at any time, by navigating to the 'My Account' Link at the bottom of the screen which includes 'My Privacy' and takes you to the CMP.
Additionally, when using a mobile device, you can opt-out of receiving interest based advertising by selecting 'Privacy' and then 'Advertising' in the Settings of your Apple iPhone or iPad, or the "Opt out of Ads Personalisation" in the Google Settings on your Android device.
When managing Site and App cookies, it is important to be aware that switching off cookies may affect the way one of our Sites operates, and it may adversely affect the quality of your experience on a Site.
Finally, please be aware that if you opt out of Advertising cookies, you are not opting out of seeing advertising. You will still see adverts, they just may not be as relevant to you and your interests.
6.3 Residents of California
If you are a resident of California, you may opt out of the "sale" of your personal information through the use of our website cookies by selecting the "Do Not Sell My Personal Information" link located on the footer, header or a pop-up on each webpage.
7. How long do cookies last?
Cookies are stored on your device until you delete them or until they expire, as a general rule we will not retain any data that has been captured through their use for any longer than necessary.
Detailed information regarding the duration of cookies set by our partners, can be found within the relevant section of our CMP.
8. Are there any third parties involved?
When you provide us with permission, we will share data collected through the use of cookies and similar technologies on our Sites and Apps with selected third party partners.
We provide detailed information on the identity of partners, including the data that they collect and what they use it for, within the relevant sections of our CMP.
9. Ad Blocker Detection
We, or our advertisers, may use code on our Sites to detect if you are using an ad blocker. If we detect that you are using an ad blocker, we may display a warning message describing how this may affect your experience using the Sites and ask that you disable it.
10. Social Media Technologies
When you use social media platforms with the Sites and the Apps, each platform has its own technologies and policies to be aware of. For information on limiting the use of widgets and sharing functions with social networks, see below:
For Twitter widgets, you can find more information here.
For Facebook widgets, you can find more information here.
For Pinterest widgets, you can find more information here.
11. Cookie Notice last updated
This Notice was updated on 26/10/2022.


text:
There is no mistaking that drama on a grand scale is about to take place even before the first scene of The Rains Came (1939) begins. Alfred Newman's commanding score pounds, the title sequence rolls over the dark image of a rain drenched ancient city, and as each hand-lettered title appears it is soon washed from the screen as if swept away in a downpour.
The film opens on a more languid note. A group of Indian musicians plays a song, hypnotic and dreamy, beneath a tree filled with chattering monkeys. A white man, taking shade from the heat, observes from the broad veranda where he lounges. This lighter tone persists as the man, British expatriate Tom Ransome (George Brent) is visited by his good friend, Major Rama Safti (Tyrone Power), and then by an American missionary's wife bearing a party invitation. Later on, lovely and wayward Lady Edwina Esketh (Myrna Loy) arrives in India and the mood begins to shift with her troublesome presence.
George Brent and Myrna Loy, alone in a darkened room somewhere in the palace |
Myrna Loy and Tyrone Power at the Maharani's music school |
The Rains Came was based on Louis Bromfield's best-selling 1937 novel, The Rains Came: A Novel of Modern India. Set in the fictional Indian state of Ranchipur during the last years of the British Raj, the story follows three principal characters. Tom Ransome (Brent) is a charming sot of a British 'younger son' (aristocrat) who arrived Ranchipur seven years earlier to paint a still unfinished portrait. Lady Edwina Esketh (Loy) is the jaded and promiscuous trophy wife of the much older and unrelentingly boorish Lord Esketh (Nigel Bruce). Major Rama Safti (Power) is a high-caste Indian doctor who trained in the U.S. and returned to Ranchipur, bringing with him the modern practice of medicine and enlightened social values. Early on, Ransome and Lady Esketh, former lovers, meet at a party in the royal palace. After the two slip away from the festivities for a bit of private passion, they return and Lady Esketh's roving eye falls upon the handsome 'pale copper Apollo,' Major Safti. To Ransome's displeasure, Edwina makes it clear she plans to seduce the young doctor. Meanwhile, Ranchipur looks forward to the end of its dry season and all anxiously await the coming of the rain. When it comes, it arrives in an unending torrent. Soon a powerful earthquake hits and the swollen local dam collapses. The ensuing calamity disrupts the best laid plans, virtuous and scandalous alike, of everyone in Ranchipur.
Fred Sersen's drawing for flood scene |
Flood scene |
Cast against type (something that rarely happened once she became MGM's "ideal wife"), Myrna Loy is entirely believable as man-eating Edwin Esketh, a spoiled woman who is humbled and changed by love and circumstance. Sparks fly when Loy shares the screen with Tyrone Power. One of Power's strengths is his ability to underplay in intimate scenes. His resonant voice softens and takes on a hint of velvet as he communicates emotion through his eyes. The effect is heart-melting warmth.
Loy and Power share one especially tender scene that takes place in the early morning on a hospital ward. That scene is included at the end of the following clip which also contains a classic sequence in which the very tired Lady Esketh makes and then realizes that she's made a horrific mistake (listen for the sustained-string musical cue): 6/3/13 update: the YouTube clip originally included below was recently deleted from the site.
George Brent, who received third billing, is the actual male lead and he, like Loy, believably conveys his character's transformation, in Ransome's case from roue to responsible citizen. Ransome's involvement with infatuated young Fern Simon (Brenda Joyce) is the film's other dangerous romance. She is very young, he is decades older and has a reputation. This was Joyce's film debut and it shows. She is a beautiful girl but green and awkward onscreen. Zanuck had initially considered Lana Turner for the role but, unfortunately, settled on the Fox starlet instead. Solid in supporting roles are Nigel Bruce (Lord Esketh), Maria Ouspenskaya (Maharani), H.B. Warner (Maharajah) and Mary Nash (Miss McDaid). As was the custom then, all the key Indian characters are portrayed by Caucasian actors: Power, Ouspenskaya, Warner and Joseph Schildkraut (Mr. Bannerjee).
Alfred Newman's stunning score for The Rains Came is a favorite of mine. Dramatic (the main theme) and romantic (he uses the sweet and haunting "Hindoo Love Song" as Lady Esketh and Major Safti's love theme), it is also chilling (the music cues that signal danger, as in the scene shown above). Newman received an Oscar nomination for his score (as well as for three other films he scored that year: Wuthering Heights, The Hunchback of Notre Dame and They Shall Have Music). In all, Alfred Newman was nominated for 45 Oscars, won 9 (a record) and is considered one of the "three godfathers" of film music along with Max Steiner and Dmitri Tiomkin.
The Rains Came does not masquerade as a realistic depiction of India in the 1930s (there is no mention of Gandhi or British oppression), it is a visually dazzling romantic epic - a true Hollywood Movie - and one of the best and most popular of 1939.
The Rains Came airs Friday morning, February 8, at 9:30am Eastern/6:30am Pacific on Turner Classic Movies as part of its annual "31 Days of Oscar" celebration.
Oscar Nominations
Special Effects - Fred Sersen, E.H. Hansen (winner)
Music/Original Score - Alfred Newman
Cinematography - Arthur C. Miller
Art Direction - William S. Darling, George Dudley
Film Editing - Barbara McLean
Sound Recording - E. H. Hansen
This post is my entry in the 31 Days of Oscar Blogathon hosted by Once Upon a Screen, Outspoken & Freckled and Paula's Cinema Club. Click here for a link to a listing of participating blogs.


text:
Qigong and Health
One of the greatest gifts we can give ourselves is to take charge of our own health. In the days before modern pharmaceuticals, our ancestors learned to work with their own body to maintain health. They knew medicine begins with me – it is the healing within that makes the body healthy. It is a natural occurrence in all-living things. A medical professional can prescribe some medications or do a procedure to treat the body, but it is the innate wellness within that does the healing.
This knowledge and wisdom were passed on from generations to generations in all cultures. Unfortunate, majority of these treasures are discarded or ignored because they are "unscientific" or "unproven" by today's abilities. It took the discovery of DNA and cloning of the sheep "Dolly" to prove the 600s BC Chinese Qigong theory "every part of the body contains all the information of the whole body" is correct. It is a two thousand plus year's long journey! Most healing traditions are older than the science; it will take some time for the science to catch up.
We believe that an important component of a healthy life is the willingness to practice strengthening and enhancing that wellness. Qigong (Chi Gong, Chi Kung) has been practiced in China for thousands of years and is an effective method for enhancing health, promoting healing, and improving overall quality of life. We are pleased to share with you the wisdom and practices of this ancient tradition. Our program "Medicine Begins with Me" incorporates Qigong, Taiji, variety of energy-based modalities designed to be used with Western Medicine that are taught in 2-days and 6-days workshops. We are sure that they will become valuable tools in your journey to health and wellness.
Introduction to Qigong


text:
Ideas Wanted for NASA's 2020 Mars Rover, But Government Shutdown Adds Challenge
NASA needs ideas for its next Mars rover, but the government shutdown might delay their arrival.
The space agency has put out an open call, asking scientists to submit proposals for the science and technology instruments that will fly aboard NASA's next Mars rover expected to launch in 2020. If the government shutdown continues, however, the competition — called the Mars 2020 Mission Investigations Announcement of Opportunity (AO) — might not go forward as planned.
"The Mars 2020 AO may be affected in a number of ways, if the Government is shut down for some duration," NASA officials wrote. "The preproposal conference, scheduled for 10/8, may be rescheduled and the due date for NOIs [Notices of Intent] (currently 10/15) could be delayed, if the government is still shut down closer to those dates." [Images: NASA's Next Mars Rover Launching in 2020]
The newly announced proposal competition asks researchers to submit a mission plan detailing the hardware, mission operations, data analysis and other information about what they would use a rover to investigate on Mars. The total cost available for the investigations is about $130 million.
NASA's Mars 2020 rover is expected to look somewhat like the space agency's Curiosity rover currently roaming the surface of the Red Planet, but its job will be different. The 2020 rover is slated to search for signs of past life on Mars and collect samples for an eventual return to Earth, NASA officials have said.
Curiosity's initial mission was focused on determining if life on Mars was ever possible. The rover settled that question in March when NASA announced that Curiosity's data shows that Mars could have supported primitive life in the past.
"The Mars 2020 mission will provide a unique capability to address the major questions of habitability and life in the solar system," Jim Green, director of NASA's Planetary Science Division in Washington D.C. said in statement. "The science conducted by the rover's instruments also would expand our knowledge of Mars and provide the context needed to make wise decisions about whether to return any collected samples to Earth."
Sign up for the Live Science daily newsletter now
Get the world's most fascinating discoveries delivered straight to your inbox.
The 2020 rover might also help scientists pave the way for a possible manned mission to the Red Planet sometime in the future.
"The Mars 2020 rover will test technologies that are key to one-day landing human explorers on the Red Planet," Jason Crusan, director of NASA's Advanced Exploration Systems Division, said in a statement. "New technologies could allow astronauts to live off the land as they explore the ancient valleys of Mars. The capability to manufacture breathable air, rocket fuel, water and more may forever change how we explore space."
Follow Miriam Kramer @mirikramer and Google+. Follow us @Spacedotcom, Facebook and Google+. Original article on SPACE.com.


text:
In the above RPPC, it looks like the object on the near right is the CNR track laying machine from last week's post.
Dated: Mar 21st, 1912
Addressed to: My Dear Friend Ethel
Mailed from: Belhaven (Ontario)
Relationship: Close friend and neighbor
Profession: Farmer's wife
Writing instrument: Black ink
Written on: Linen-like cream-colored folded notepaper. Hester hasn't numbered the pages but if she had they would read 1, 2, 3, 4 in booklet form
People/places mentioned in this letter:
- *Noah Draper, age 23 (Newlywed, moved west in 1905)
- *Ethel Nelson, age 21 (Newlywed, moved west Feb 1912)
- *Christie - Ethel's 11 yr old sister
- *Sadie/Sadye - Ethel's 16 yr old sister
- *Ethel & *Will Rigler - Noah's sister and her husband, living near Noah & Ethel
- **Mr. Brooks & Martha - we find them in Regina later on
- Annie *King & Mr. King - neighbor
- Mr S. *Winch - Stephen Winch? - neighbor
- Lulu ?
- Mr Dave *Sprague's - neighbor
- Mary *Sheppard, John *Sheppard - neighbor
- *Breuls boys, Whetford & Mr. Breuls - neighbors
- Herbert *Winch, Erwin *Winch, Adele *Winch - neighbors
- **Prof. Dales & Lowell - ministers (mystery solved)
- Mr. Frank *Morton's - neighbor
- Blanche B ?
- Alma & Johnnie - probably elementary school-aged children
- Alice - Hester Soules & Walker Prosser's only daughter, Alice Alma (1896-1901) died at 6 yrs old from diphtheria
- Isaac Prosser (1846-1912) died 24 hrs after apoplexy attack (stroke)
Places/things mentioned in this letter or in the Genealogy Notes:
- *Toronto
- Owen Sound - 170 km/106 ml fm Keswick on the southern shore of Georgian Bay
- Paisley - 55 km/34ml south of Owen Sound
- The West - Canadian prairie provinces of Man, Sask and Alberta
- Newmarket Era - local newspaper
- the car - the streetcar
* Look under the Categories/Labels in the right side column for more posts on this
person/place/thing. If you don't see a label, use the search box at the top of page.
** see Genealogy Notes below
Belhaven Mar 21st 1912 My Dear Friend Ethel Your very welcome letter was duly received and read with a great deal of interest. Am so glad to hear you like your new house, and that the climate agrees with you. so far, I presume it is pretty well settled, Where you are. So nice to be near Ethel Rigler. I would like that part of it myself. She was my neighbor here for a short time and I was sorry indeed to lose her. I liked both her and Will, give them my kindest regards. When you see them next. Mr Brooks called in for a while yesterday. Martha is at home this week, but expects to start for the West next week. She and a |
sister-in-law, their husbands went a couple of weeks ago. I think you are wise to subscribe for the Newmarket Era am sure it would be an interesting letter to me, if I were to move away there is so much home news in it. Say, Ethel. We had the worst storm last Friday that I ever witnessed, all day long, and half the night. the roads were in a terrible state, and the scholars from High School, will not be apt to forget it very soon, they had such an experience getting home. & some did not reach home. Annie King stayed at Mr. S. Winch's all night, and Lulu stayed at Mr Dave Sprague's. Mr King started to go for Annie, but only got as far as your place, the road was full. We heard the sleigh pass here about |
nine o'clock, with Mary Sheppard and the Breuls boys. Whetford & Mr Breuls had went after them, each put in a horse the car was late getting in, and then the horses tired out, or got discouraged, several times, the men had to go ahead, and tramp roads. Herbert Winch & his family (they had been to the city.) were all in the sleigh, and Erwin Winch so it was heavily loaded, twelve altogether, but Saturday morning the road breaking commenced. Our Choir was invited to Mr John Sheppard's that night, and bad as the roads were, there was eleven young people there for practise. We had a very pleasant evening. Lowell preached on Sunday, his last two sermons have been the best he has ever preached, he is a fine boy just what he seems to be. We are expecting Prof. Dales for the next two |
Sundays. the Choir spent a pleasant evening at Your Father's two weeks ago (We are invited to Mr. Frank Morton's this week.) and I got Sadie to come home with us we spent the next day together, it was a busy one too. We went to Isaac Prossers funeral in the morning. S.S. in the afternoon and Belhaven service in the evening. hope to have her again if she will come. Adele came home with us last Sunday from S.S. She & her Father have gone away to spend a couple of weeks, they started out Monday. will visit in Toronto, Owen Sound, & Paisley, his two brothers live in the two places & his sister in Toronto. Adele deserving the trip. She is a good worker. Christie sang (she did fine) a pretty solo in S.S. last Sunday. Blanche B. is to sing one next Sunday. Alma & Johnnie sang one two weeks ago. I love the pieces from the little ones, it reminds me so much of Alice Glad to hear you are attending Presbyterian Church. How much we miss you here, but our loss is Noah's gain. God bless you both in your far away home. Your Sincere friend, H. Prosser Write again |
Genealogy Notes
At the bottom of page 1, Hester mentions Mr. Brooks and his daughter Martha:
Mr Brooks called in for a while yesterday. Martha is at home this week, but expects to start for the West next week. She and a sister-in-law, their husbands went a couple of weeks ago. |
Hester relates about kids unable to get from school due to the snowstorm that descended upon them that March. Here's what the newspaper said about it:
And now in this week's letter, Hester Prosser mentions:
Lowell preached on Sunday, his last two sermons have been the best he has ever preached, he is a fine boy just what he seems to be. We are expecting Prof. Dales for the next two Sundays. |
Stay tuned for next week when we find out about the 1912 Regina cyclone which Ethel mentions on the back of the RPPC shown at the top of this post.


text:
Summer is a special time for having fun in the backyard pool, yet drowning is a leading cause of accidental death. Drowning is many times called the "silent killer" as you might not hear a cry for help or the sound of a splash to alert you that a child is in trouble. To keep your summer fun and tragedy free, follow these safety tips:
Don't Get In Over Your Head
Regardless of whether you are a beginner or seasoned swimmer, always make sure to swim in a water depth that is most comfortable for you. You should never swim in water that's deeper than you are used to or that makes you feel intimidated.
Child Safety Tips
If children are present, make sure that they are never left unattended near the pool area. If they are in the water, an adult should be nearby at all times in case help is needed. It's also important that children be equipped with the proper flotation aid to help them remain above water.
Watch Your Step
If your pool has steps leading down into the water, make sure that there is a sturdy handrail to hold onto. This will not only help as you enter the water, but will also help to prevent slipping when you emerge from it as well.
Fenced Area
Make sure that your pool is situated in a fenced area that remains locked when not in use. This will prevent small children from wandering into the area and being in danger of falling into the pool. This is especially important if you have young children in the home, but is also important if you live in a family-friendly neighborhood where children live.
In addition to these safety tips, make sure to keep your pool covered when it's not in use and/or when you are away from home. It's also a good idea to have your pool area well lit so that you can see what's going on after the sun goes down.
Maintenance Matters
One of the most important aspects of a swimming pool is cleanliness. If you have a pool, make sure that you clean it regularly or hire a professional pool service to handle the work for you. Anytime someone swims, water can get into their eyes and mouth, which is why keeping your pool clean is a must.
Pool Permission
If you are hosting a pool party or your children are inviting friends over for an afternoon swim, make sure that you check with the parent(s) of every child present to confirm permission for their child to swim in your pool.


text:
We are an authorized Microsoft partner / Microsoft dealer / Microsoft consultant / Microsoft reseller serving companies in the Greenwood, IN area.
Our professional Microsoft consultants can help your organization select and configure Microsoft hardware and software- contact us today to get started!
Microsoft is the leader in providing organizations large and small with tools to meet the challenges of business operations and growth today. From the suite of Office 365 products and services to Cloud services and more, Microsoft is leading the way. Selecting the products and plans that you need is a complex and challenging task. That is why Catapult Tech Solutions offers Microsoft consulting services.
Catapult Tech Solutions is your source for Microsoft tools, services, and support as both a Master Reseller and a Cloud Service Provider (CSP). In fact, engaging in Microsoft consulting with Catapult Tech Solutions before making any decision is a smart strategy. Businesses and organizations each have their own unique operation and needs. You get exactly what you need in a plan that fits your business best with an experienced and knowledgeable expert to guide you through the multitude of options.
Whether your business needs a Microsoft Dealer or Microsoft Reseller, the experienced people at Catapult Tech Solutions are ready to license, implement, and support them all.
Your local Microsoft Partner
In addition to Microsoft consulting, Catapult Tech Solutions is your Microsoft partner. In a single provider you get help to determine your cloud strategy, licensing, and map a plan. We also guide you through implementation, user adoption, security, and offer ongoing managed services.
Your technology environment most likely consists of more than just Microsoft products. Microsoft's products and services are just one aspect of Catapult Tech Solutions IT Consulting. Again, we are a single provider to organize and simplify all the IT in your business. But we take your experience several steps ahead with Managed IT Services.
Catapult Tech Solutions provides the tech solutions you need along the entire road you travel. We consult, help you plan, select, install, and then support your system, every step of the way. In the end, we understand your needs and act proactively on your behalf.
Why choose Catapult Tech Solutions?
Spend less time on IT problems and more time growing your business. Let's get to know each other and determine how our partnership could grow. With us on your side, develop customized security plans, stronger communication strategies, and a better plan for the future.
Call (317) 350-8928 today or fill out the form below to schedule your appointment.
We're ready to jumpstart your IT journey.
Schedule an Appointment
Fill in our quick form
We'll take the time to listen and understand your situation
If we're a good fit to help, we'll let you know the general costs and next steps


text:
In his state of the union address in January, George W. Bush is widely expected to try to relaunch his presidency. That he needs a new start is a reflection of just how badly his second term has gone, even in the eyes of conservatives. His domestic initiatives regarding
Social Security and tax reform are dead in the water, and every milestone in Iraq has proved to be a mirage. Still, he is president for another three years, the future of our country depends on his decisions, and the potential damage to the nation from a failed presidency and fruitless war puts the opposition in a difficult position.
We can visualize the moment when Bush enters the House of Representatives for the annual rite. Democrats as well as Republicans will greet him with a thunderous ovation, and after he is introduced they will rise to applaud again. With Dick Cheney and Dennis Hastert sitting behind him, the president will tell us that the state of our union is strong.
The boyish smile will then fade from his face as he somberly thanks our servicemen and women risking their lives around the world. A moment later, he may seem downright cocky as he claims the economy is booming and cites a few favorable figures to make his case. As he recounts his accomplishments, he will gracefully share credit with the Congress for the Medicare prescription drug plans in which seniors will be enrolled. And he will declare that we are making progress in Iraq and must stay the course.
Those are among the predictable elements, but the speech will also have to break some ground to make the idea of a new beginning believable. The difficulty here is that Bush's own policies have reduced his room for maneuver; he doesn't have the money for another prescription drug plan, the votes for reconstructing the tax system, or the troops for another war. He also faces the tricky task of keeping faith with his base, while at least appearing conciliatory to a broader audience. All the demands of the occasion suggest we may see one of those periodic appearances of Bush as compassionate conservative. It's a role he has shown he can perform artfully -- and cheaply -- by seizing on symbolic policies in the style Bill Clinton perfected or simply by making great promises and then not following through, as he did after Hurricane Katrina.
The theatricality of the State of the Union lends itself to presidential gestures. In deciding who sits near Laura Bush, the White House casting director will have a delicate choice to make. Will it be, say, a black woman from a church in New Orleans who saved orphans during the flood? Or a pair of soldiers -- one American, one Iraqi -- illustrating the progress toward transferring combat responsibilities? Or perhaps a Medicare beneficiary who has actually succeeded in figuring out the drug program and enrolled in a plan?
Afterward, on television, the Democrats will offer their official response (which bloggers will instantly denounce as lame), and sage commentators will then shake their heads sadly and say that Bush's opponents are too divided to agree on an alternative program. Perhaps Joe Lieberman will warn his fellow Democrats about being too critical; for, as he said in early December, "We undermine the president's credibility at our nation's peril" -- as if Bush had not created his own credibility problem by repeatedly making claims that turned out to be untrue.
The dilemma in a floundering presidency -- not an unprecedented situation in American history -- is how the opposition can continue offering the nation an alternative, constraining the wounded incumbent, without the national interest suffering more than it already has. Some issues, like Social Security, can wait for action, while others require constructive engagement from the opposition, if only to press the president toward a prompt resolution.
On the war -- which is the crux of the problem today -- there is an important difference between saying we will remain in Iraq until the insurgency is defeated or until the Iraqis can defend their state. The former is a recipe for an indefinite commitment, and it is vital that Bush himself conclude the war and not leave it to his successor. I write just before the December 15 elections in Iraq. Regardless of how they turn out, our objective should be a political settlement that incorporates the Sunnis and bars the formation of an autonomous southern region allied with Iran. Ideally, as part of that settlement, the Iraqis themselves will call for a U.S. departure on an expeditious timetable and Bush will accede. Then maybe the next president can have a genuinely new start.
Paul Starr is co-editor of The American Prospect.


text:
Leticia Leite
Contact Information
Leticia Leite
- firstname.lastname@example.com
- (786) 282-9482
- Realtor Associate
With an extensive background in marketing and PR and a Bachelor of Arts in Communication and Commerce from the University of Pennsylvania and an MBA from Fundação Getúlio Vargas (Brazil), Leticia is currently dedicated to her passion, which is Real Estate, as both as an agent and investor affiliated with Elite International Realty.
Throughout her 17+ year career, Leticia worked for large multinationals, such as Visa International, Burson-Marsteller and Organizações Globo, as well as for digital marketing and tech startups, including one of the fastest growing internet companies in Brazil, which she helped to found (in 2010) and grow to more than 25 million users within the company's first 5 years.
Leticia's passion for real estate comes from family history in the field, specifically working with real estate development. She first moved to Miami in 1990 and has since lived in different neighborhoods during different time periods, including Key Biscayne, Brickell, Downtown Miami and Edgewater, having developed a unique understanding and perspective of the region's impressive growth over the years. She currently lives in North Coconut Grove (Bay Heights) with her husband and 2 children and helps clients find their ideal homes or real estate investment opportunities in and around Miami, FL.


text:
User Awareness Training | Rancho Cordova, CA
Does Your Company Provide Employee Security Training?
You open your inbox and nestled among the usual emails from vendors, clients, and employees is an email you weren't expecting.
It is from a friend you haven't heard from in a long time, and he is writing to ask a favor. Suspicious, right? But how do you know for sure it is a phishing attempt?
If you had a red phish in your email menu, you wouldn't have to wonder.
You would simply click the red phish and the email would soar away to Adept Solutions for review.
We provide security awareness training and employee security training for companies in the Rancho Cordova, CA area. User awareness training is an integral component of IT security for organizations large and small. Our professionals can help your business define, inform, and monitor employee activity through a security awareness training program. Get in touch with our team today to learn more!
Statistics show the need for IT Security Awareness Training
The best part of the red phish is that it comes with User Security Awareness Training for your team—which is a good thing in light of current cybersecurity statistics.
According to the 2020 Verizon Data Breach Investigation Report:
- 43% of online attacks are aimed at small businesses
- 30% of breaches are caused by phishing—this is the biggest threat for small organizations
- 27% of breaches are caused by stolen credentials
- 16% of breaches are caused by Password dumpers
A University of Maryland study reveals that hackers attack every 39 seconds, on average 2,244 times a day.
"Hackers are getting smarter, attacks are occurring faster, and incidents are becoming more complex," says a CNBC report. "What's more, given that digital threats tend to go an average of 101 days before being detected by business operators, the damage to an organization from such compromises can quickly add up."
A cybersecurity attack costs businesses of all sizes $200,000 on average. Nearly one in four consumers (23%) will stop doing business with a company that suffers a breach.
Security Awareness Training Is Key
Your staff, through carelessness or lack of knowledge, can put your business at risk. Many organizations don't realize that internal employees are oftentimes the weakest link in an IT environment.
A Shred-it survey revealed that one in three small business owners (31%) say human error or accidental loss by an employee/insider caused a breach. The study also showed a lack of training left employees unaware of IT security policies and best practices.
IT Security Training includes creating an AUP
An Acceptable Use Policy is essential to the success of your cybersecurity efforts. This policy outlines what is and what is not an acceptable use of your company's IT systems and data. Your AUP can protect your business from legal ramifications and should be reviewed by a lawyer.
As part of Adept's IT Security Training, we help you create a policy specific to your business. It will include General Use and Ownership guidelines, Security Guidelines for Proprietary Information, Unacceptable Use, and Enforcement.
We recommend that this policy be reviewed and signed by your employees each year. New employees should read and sign the AUP before beginning work.
Your IT security policy is the foundation of your cybersecurity program—but it, alone, is not enough to protect you from threats. The policy cannot cover every possible risk, and not every employee will follow it with precision.
That's why IT Security Awareness Training is important.
Why engage in IT Security Awareness Training?
"Training personnel ... is a logical answer to the problem of employee carelessness," says the Kaspersky Daily. "Training is essential in raising awareness among personnel and motivating them to pay attention to cyberthreats and countermeasures. It is only through educating staff about the importance of working safely, that businesses can help to mitigate the risk ... and safeguard what is most important to them—their data."
Adept Solutions firmly believes education is key to protecting businesses from cybercrime. After researching many security vendors, Adept recently partnered with Infosec IQ to offer IT Security Awareness Training to our partners.
What does the training include?
Adept Solutions/Infosec IQ training consists of:
- Lessons include videos, posters, and infographics
All lessons are mapped to the National Institute of Standards and Technology (NIST) recommended cybersecurity topics. - Assessments
Following each video, a 10 question quiz assesses what was learned. - Phishing simulations
Random, realistic phishing simulation emails help users learn how to avoid actual threats in their environment. - PhishNotify Button (the red phish!)
This button is added to the employee's email menu. If they receive an email they suspect is a phishing attempt, they click the button.If it is a phishing simulation sent by Infosec, they receive a message saying: You have successfully detected an Infosec IQ phishing simulation email.
Good Job!If it is not a simulation, the message will read: This email is not a simulated phishing email and may be malicious. It is being sent to the Adept Solutions Engineers for further analysis.
- Grading
Employees are assigned grades based on phishing simulations identified, lessons completed, and assessments passed.Reports
- Managers receive weekly reports on learner's progress.
- Learner's Portal
Each learner has their own portal that posts the company's Acceptable Use Policy, its phishing record, and lesson assignments. - Cost of the Training
IT Security Awareness Training is included in Managed Service Agreements. For partners who are not fully managed please contact your account manager for pricing.
Contact Us
We look forward to giving your team members their very own red phish and training that can safeguard your business and data. Contact us to get started with employee security training!


text:
Explosive, Real-time Mobile Strategy Game Battle Boom Launches Globally Today
SEOUL, KOREA, February 28, 2018 /24-7PressRelease/ — FourThirtyThree, Inc., a mobile-game publisher, has announced that its mobile strategy game Battle Boom is now live.
Battle Boom is a real-time strategic combat game in which players must destroy the opponent's base using a variety of tactical weapons. The gameplay is optimized for the mobile experience and offers simple touch, tap, and swipe controls. To upgrade units and weapons, a player must defeat the enemy to claim unit cards.
Battle Boom boasts an array of spectacular and diverse environments where players can unleash their strategic skills. The players must consider the strengths and weaknesses of each unit to create a unique deck and allow them to defeat the enemy's strategy.
The game offers 70+ playable units that each have unique skills and abilities. Players learn step-by-step how to operate their combat units through various gameplay modes.
Battle Boom is now available as a free download from the App Store and Google Play.
Key Features:
– Engage in a global, real-time strategy battle!
– Enjoy the vast, panoramic battlefield.
– Bring on the battle with over 70 units and weapons at your disposal!
– Join forces with fellow legion members and battle your way to the top of the world!
Battle Boom Facebook
FourThirtyThree Inc. (4:33) is a mobile game publishing corporation. Founded in 2009, 4:33 received the first President's Game Award among mobile titles with "Blade for Kakao." Other titles such as "Three Kingdoms Blade," "Hero for Kakao," and "Lost Kingdom' are also well-known hit titles. In 2016, "Monster Super League" launched in 136 countries, which demonstrated the global publishing capabilities of 4:33. In 2018, "Boxing Star"and "DC Unchained" are set for launch. For more information, please visit http://www.433.co.kr[3]
# # #
- ^ https://www.facebook.com/battleboomglobal/ (www.facebook.com)
- ^ https://youtu.be/422UCh7ThXY (youtu.be)
- ^ http://www.433.co.kr (www.433.co.kr)


text:
How many other things are you doing right now while you're reading this piece? Are you also checking your email, glancing at your Twitter feed, and updating your Facebook page? What five years ago David Foster Wallace labelled 'Total Noise' — 'the seething static of every particular thing and experience, and one's total freedom of infinite choice about what to choose to attend to' — is today just part of the texture of living on a planet that will, by next year, boast one mobile phone for each of its seven billion inhabitants. We are all amateur attention economists, hoarding and bartering our moments — or watching them slip away down the cracks of a thousand YouTube clips.
If you're using a free online service, the adage goes, you are the product. It's an arresting line, but one that deserves putting more precisely: it's not you, but your behavioural data and the quantifiable facts of your engagement that are constantly blended for sale, with the aggregate of every single interaction (yours included) becoming a mechanism for ever-more-finely tuning the business of attracting and retaining users.
Consider the confessional slide show released in December 2012 by Upworthy, the 'website for viral content', which detailed the mechanics of its online attention-seeking. To be truly viral, they note, content needs to make people want to click on it and share it with others who will also click and share. This means selecting stuff with instant appeal — and then precisely calibrating the summary text, headline, excerpt, image and tweet that will spread it. This in turn means producing at least 25 different versions of your material, testing the best ones, and being prepared to constantly tweak every aspect of your site. To play the odds, you also need to publish content constantly, in quantity, to maximise the likelihood of a hit — while keeping one eye glued to Facebook. That's how Upworthy got its most viral hit ever, under the headline 'Bully Calls News Anchor Fat, News Anchor Destroys Him On Live TV', with more than 800,000 Facebook likes and 11 million views on YouTube.
But even Upworthy's efforts pale into insignificance compared with the algorithmic might of sites such as Yahoo! — which, according to the American author and marketer Ryan Holiday, tests more than 45,000 combinations of headlines and images every five minutes on its home page. Much as corporations incrementally improve the taste, texture and sheer enticement of food and drink by measuring how hard it is to stop eating and drinking them, the actions of every individual online are fed back into measures where more inexorably means better: more readers, more viewers, more exposure, more influence, more ads, more opportunities to unfurl the integrated apparatus of gathering and selling data.
Attention, thus conceived, is an inert and finite resource, like oil or gold: a tradable asset that the wise manipulator auctions off to the highest bidder, or speculates upon to lucrative effect. There has even been talk of the world reaching 'peak attention', by analogy to peak oil production, meaning the moment at which there is no more spare attention left to spend.
This is one way of conceiving of our time. But it's also a quantification that tramples across other, qualitative questions — a fact that the American author Michael H Goldhaber recognised some years ago, in a piece for Wired magazine called 'Attention Shoppers!' (1997). Attention, he argued, 'comes in many forms: love, recognition, heeding, obedience, thoughtfulness, caring, praising, watching over, attending to one's desires, aiding, advising, critical appraisal, assistance in developing new skills, et cetera. An army sergeant ordering troops doesn't want the kind of attention Madonna seeks. And neither desires the sort I do as I write this.'
For all the sophistication of a world in which most of our waking hours are spent consuming or interacting with media, we have scarcely advanced in our understanding of what attention means. What are we actually talking about when we base both business and mental models on a 'resource' that, to all intents and purposes, is fabricated from scratch every time a new way of measuring it comes along?
In Latin, the verb attendere — from which our word 'attention' derives — literally means to stretch towards. A compound of ad ('towards') and tendere ('to stretch'), it invokes an archetypal image: one person bending towards another in order to attend to them, both physically and mentally.
Attending is closely connected to anticipation. Soldiers snap to attention to signify readiness and respect — and to embody it. Unable to read each others' minds, we demand outward shows of mental engagement. Teachers shout 'Pay attention!' at slumped students whose thoughts have meandered, calling them back to the place they're in. Time, presence and physical attentiveness are our most basic proxies for something ultimately unprovable: that we are understood.
The best teachers, one hopes, don't shout at their students — because they are skilled at wooing as well as demanding the best efforts of others. For the ancient Greeks and Romans, this wooing was a sufficiently fine art in itself to be the central focus of education. As the manual on classical rhetoric Rhetorica ad Herennium put it 2,100 years ago: 'We wish to have our hearer receptive, well-disposed, and attentive (docilem, benivolum, attentum).' To be civilised was to speak persuasively about the things that mattered: law and custom, loyalty and justice.
This vision of puppeteers effortlessly pulling everyone else's strings — however much it might fulfil both geek fantasies and Luddite nightmares — is distinctly dubious
Underpinning this was neither honour nor idealism, but pragmatism embodied in a five-part process. Come up with a compelling proposition, arrange its elements in elegant sequence, polish your style, commit the result to memory or media, then pitch your delivery for maximum impact. Short of an ancient 'share' button, the similarities to Upworthy's recipe for going viral are impressive. Cicero, to whom Rhetorica ad Herennium is traditionally attributed, also counted flattery, bribery, favour-bargaining and outright untruth among the tools of his trade. What mattered was results.
However, when it comes to automated systems for garnering attention, there's more at play than one person listening to another; and the processes of measurement and persuasion have some uncannily totalising tendencies. As far as getting the world to pay attention to me online, either I play by the rules of the system — likes, links, comments, clicks, shares, retweets — or I become ineligible for any of its glittering prizes. As the American writer and software engineer David Auerbach put it in n+1 magazine, in a piece pointedly titled 'The Stupidity of Computers' (2012), what is on screen demands nothing so much as my complicity in its assumptions:
Because computers cannot come to us and meet us in our world, we must continue to adjust our world and bring ourselves to them. We will define and regiment our lives, including our social lives and our perceptions of our selves, in ways that are conducive to what a computer can 'understand'. Their dumbness will become ours.
In computing terms, to do things in a way the system does not 'understand' is to do nothing at all. It is to be incomprehensible, absurd, like trying to feed a banana instead of paper into a printer. What counts is synonymous with what's being counted.
All of which seems to place immense power, not to mention responsibility, into the hands of the system architects: the coders, designers, advertisers, professional media manipulators and social media gurus devoted to profitable clicking.
Yet this vision of puppeteers effortlessly pulling everyone else's strings — however much it might fulfil both geek fantasies and Luddite nightmares — is distinctly dubious. As the British economist Charles Goodhart argued in 1975 in an aphorism that has come to be known as Goodhart's law, 'When a measure becomes a target, it ceases to be a good measure.' There are few better summaries of the central flaw in attention economics. Attention-engineers are effectively distributing printing presses for a private currency — and with everyone else desperate to churn out as much as possible, by any means possible, what's going on is more a chaotic scramble for advantage than a rational trade in resources.
No matter how cunning the algorithms and filters, entire industries of manufactured attention bloom and fade around every possibility of profit. As recent investigations have suggested, achievements in the field range from 'click farms' of low-paid workers churning out ersatz engagement to paid endorsements from social media celebrities, via bulk-purchased followers and fake grassroots activists. Every target is continually being moved, refined and undermined. Nobody is in control.
And who is to say that they should be? Seeing data writ large, relations spelt out and chains of consequence snaked brightly across the recorded realm, we confuse information with mastery. Yet this is at best a category error, and at worst a submission to wishful bullshit: a mix of convenient propaganda and comforting self-deception that hails new kinds of agency, without pausing to acknowledge the speciousness of much of what's on offer.
In the preface to his essay collection Tremendous Trifles (1909), the English author, ontologist and professional paradox-weaver G K Chesterton told the fable of two boys who were each granted a wish. One chose to become a giant, and one to become extremely small. The giant, to his surprise, found himself bored by the shrunken land beneath him. The tiny boy, however, set off gladly to explore the endless world of wonders his front garden had become. The moral, as Chesterton saw it, was one of perspective:
If anyone says that I am making mountains out of molehills, I confess with pride that it is so. I can imagine no more successful and productive form of manufacture than that of making mountains out of molehills… I have my doubts about all this real value in mountaineering, in getting to the top of everything and overlooking everything. Satan was the most celebrated of Alpine guides, when he took Jesus to the top of an exceeding high mountain and showed him all the kingdoms of the earth. But the joy of Satan in standing on a peak is not a joy in largeness, but a joy in beholding smallness, in the fact that all men look like insects at his feet.
There's a similarly reductive exaltation in defining attention as the contents of a global reservoir, slopping interchangeably between the brains of every human being alive. Where is the space, here, for the idea of attention as a mutual construction more akin to empathy than budgetary expenditure — or for those unregistered moments in which we attend to ourselves, to the space around us, or to nothing at all?
If contentment and a sense of control are partial measures of success, many of us are selling ourselves far too cheap
From the loftiest perspective of all, information itself is pulling the strings: free-ranging memes whose 'purposes' are pure self-propagation, and whose frantic evolution outstrips all retrospective accounts. This is the mountaintop view of Chesterton's Satan, whispering in a browser's ear: consider yourself as interchangeable as the button you're clicking, as automated as the systems in which you're implicated. Seen from such a height, you signify nothing beyond your recorded actions.
Like all totalising visions, it's at once powerful and — viewed sufficiently closely — ragged with illusions. Zoom in on individual experience, and something obscure from afar becomes obvious: in making our attentiveness a fungible asset, we're not so much conjuring currency out of thin air as chronically undervaluing our time.
We watch a 30-second ad in exchange for a video; we solicit a friend's endorsement; we freely pour sentence after sentence, hour after hour, into status updates and stock responses. None of this depletes our bank balances. Yet its cumulative cost, while hard to quantify, affects many of those things we hope to put at the heart of a happy life: rich relationships, rewarding leisure, meaningful work, peace of mind.
What kind of attention do we deserve from those around us, or owe to them in return? What kind of attention do we ourselves deserve, or need, if we are to be 'us' in the fullest possible sense? These aren't questions that even the most finely tuned popularity contest can resolve. Yet, if contentment and a sense of control are partial measures of success, many of us are selling ourselves far too cheap.
Are you still paying attention? I can look for signs, but in the end I can't control what you think or do. And this must be the beginning of any sensible discussion. No matter who or what tells you otherwise, you have the perfect right to ignore me — and to decide for yourself what waits in each waking moment.


text:
In my last post, I extended Ray Wenderlich's XML parser comparison to MAX, and performance seemed to be about 2x better than the nearest competitor, TBXML and around 7x faster than NSXMLParser, Cocoa Touch's built-in XML parser.
While the resulting code has been posted here, I haven't yet explained how I got there. First, I downloaded both Ray's project and Objective-XML 5.3. iPhone OS requires a bit of trickiness to get a reusable library, partly due to the fact that frameworks or dynamic libraries are not supported, partly due to the fact that simulator and device are not just different Xcode architectures of a single SDK, and not even just different SDKs, but actually different platforms. If anyone can tell me how to create a normal target that can compile/links for both the simulator and the device, I'd love to hear about it!
So, in order to compile for iPhoneOS, you'll need to select the iXmlKit target:
You'll need to build twice, changing Active SDK settings once to the the device and once to the simulator. You will then have two copies of the libiXmlKit.a library, one in the directory Release-iphoneos, the other in Release-iphonsimulator (both relative to your base build directory):
marcel@mpwls[LD]ls -la ~/programming/Build/Release-iphoneos/
-rw-r--r-- 1 marcel staff 521640 May 9 19:52 libiXmlKit.a
These two copies then need to be joined together using the lipo command to create a single library that can be used both with the simulator and the device.
lipo -create Release-iphoneos/libiXmlKit.a Release-iphonesimulator/libiXmlKit.a -output Release/libiXmlKit.a
(Newer Objective-XML versions will have a shell-script target that automates this process). Once I had the fat libiXmlKit.a library, I created a new MAX group in the XMLPerformance project, and copied both the library and the MAX header file into that group:
I then created a new MAX Song parser class:
#import "iTunesRSSParser.h"
@interface MAXSongParser : iTunesRSSParser {
id parser;
NSDateFormatter *parseFormatter;
The implementation is also fairly straightforward, with your basic init method:
#import "MAXSongParser.h"
#import "MPWMAXParser.h"
#import "Song.h"
@implementation MAXSongParser
self=[super init];
parseFormatter = [[NSDateFormatter alloc] init];
[parseFormatter setDateStyle:NSDateFormatterLongStyle];
[parseFormatter setTimeStyle:NSDateFormatterNoStyle];
MPWMAXParser *newParser=[MPWMAXParser parser];
[newParser setUndefinedTagAction:MAX_ACTION_NONE];
[newParser setHandler:self forElements:[NSArray arrayWithObjects: @"item",@"album",@"title",@"channel",@"rss",@"category",nil]
inNamespace:nil prefix:@"" map:nil];
[newParser setHandler:self forElements:[NSArray arrayWithObjects:
prefix:@"" map:nil];
parser=[newParser retain];
return self;}
The MAX parser is initialized in this init method. We define the elements we care about using the two "setHandler:forElements:inNamespace:prefix:map:" messages, one for each namespace we will be dealing with. In the default (RSS) namespace, we are interested in the "item", "album", "title", "channel", "rss" and "category" elements. In Apple's special "itms" namespace, we will handle "releasdate", "artist" and "album". Setting MAX_ACTION_NONE as the undefined tag action means that the parser will ignore elements not listed as interesting and all their sub-elements.
Songs are created in the -itemElement:... method, which turns the relevant child-elements of the item element into Song attributes:
-itemElement:children attributes:attributes parser:parser
Song *song=[[Songalloc] init];
[song setAlbum:[children objectForUniqueKey:@"album"]];
[song setTitle:[children objectForUniqueKey:@"title"]];
[song setArtist:[children objectForUniqueKey:@"artist"]];
[song setAlbum:[children objectForUniqueKey:@"album"]];
[song setCategory:[children objectForUniqueKey:@"category"]];
[song setReleaseDate:[parseFormatter dateFromString:[children objectForUniqueKey:@"releasedate"]] ];
return song;
Two more methods make the actual parse process complete: <channel> elements have one or more <item> elements, so we want to return all of them, using "objectsForKey:":
-channelElement:children attributes:attributes parser:parser
return [[children objectsForKey:@"item"] retain];
Finally, there are a bunch of elements that we have defined interest in but treat identically...these can be handled using the "default" element handler:
-defaultElement:children attributes:attributes parser:parser
return [[children lastObject] retain];
That concludes the routines that actually parse the XML into objects, now for kicking off the parser. With the timing code removed, the method is fairly straightforward:
- (void)downloadAndParse:(NSURL *)url {
id pool=[NSAutoreleasePool new];
[parserparse: [NSData dataWithContentsOfURL:url]];
for ( id song in [parserparseResult] ) {
[self performSelectorOnMainThread:@selector(parsedSong:)
withObject:song waitUntilDone:NO];
[pool release];
With the timing code, it all gets a bit messier:
- (void)downloadAndParse:(NSURL *)url {
id pool=[NSAutoreleasePool new];
[self performSelectorOnMainThread:@selector(downloadStarted) withObject:nil waitUntilDone:NO];
NSData *data=[NSData dataWithContentsOfURL:url];
[self performSelectorOnMainThread:@selector(downloadEnded) withObject:nil waitUntilDone:NO];
NSTimeInterval start = [NSDate timeIntervalSinceReferenceDate];
for ( id song in [parserparseResult] ) {
[selfperformSelectorOnMainThread:@selector(parsedSong:) withObject:song waitUntilDone:NO];
NSTimeInterval duration = [NSDatetimeIntervalSinceReferenceDate] - start;
[selfperformSelectorOnMainThread:@selector(addToParseDuration:) withObject:[NSNumbernumberWithDouble:duration] waitUntilDone:NO];
[selfperformSelectorOnMainThread:@selector(parseEnded) withObject:nilwaitUntilDone:NO];
[[NSURLCachesharedURLCache] removeAllCachedResponses];
[pool release];
This produces a non-incremental DOM-style parser, so we first download the data, then process it into a DOM and finally transfer the processed objects to the main thread for display. It differs from other DOM-syle XML parsers in that it actually produces domain objects (as a Domain Object Model parser arguably should), rather than a generic XML DOM that must then be converted to objects.
Turning the DOM-style parser into a SAX-stye parser is almost completely trivial. Instead of returning the Song objects at the end of itemElement:..
[song setReleaseDate:[parseFormatterdateFromString:[children objectForUniqueKey:@"releasedate"]] ];
return song;
we instead pass them to the delegate there and return nil so no tree is constructed:
[song setReleaseDate:[parseFormatterdateFromString:[children objectForUniqueKey:@"releasedate"]] ];
[self performSelectorOnMainThread:@selector(parsedSong:)
withObject:song waitUntilDone:NO];
[song release];
return nil;
This means we can also remove the "channelElement" method and the for loop in downloadAndParse: that passed the Song objects to the main thread. This is a SAX-style parser (though it doesn't use the SAX methods and does produce domain objects), but it is still non-incremental because it first downloads all the data and then parses it. If we want to turn the SAX parser into an incremental parser that overlaps processing with downloading, there is one final tweak that fortunately further simplifies the downloadAndParse method (again with timing code removed):
- (void)downloadAndParse:(NSURL *)url {
id pool=[NSAutoreleasePoolnew];
[[NSURLCachesharedURLCache] removeAllCachedResponses];
[pool release];
While this is probably best not only in terms of performance and responsiveness, but also in terms of code size, it doesn't play well with the XMLPerformance example, because there are no external measurement hooks that allow us to separate downloading from parsing for performance measurement purposes.
In addition, the XMLPerformance example is odd in that is both multi-threaded and measure real time rather than CPU time when measuring parse performance. The reason this is odd is that when both parsing and display are active, the scheduler can take the CPU away from the XML parsing thread at any time and switch to the display thread, but this time will be counted as XML parsing time by the measurement routines. This is obviously incorrect and penalizes all the incremental parsers, which is why Ray's comparison showed all the DOM parsers as performing better than the SAX parsers.
I hope these explanations show how to create different styles of parsers using MAX.


text:
The mapped-time interface, that is, a mmap
able read-only memory page
containing a struct mapped_time_value
. See the reference manual.
Typically available as /dev/time
, storeio.
Using that, ?libshouldbeinlibc's <maptime.h>
provides maptime_map
and maptime_read
, see the reference manual. Candidate for
replacement with vDSO code?
IRC, freenode, #hurd, 2013-11-20
<teythoon> braunr: about the mach device interface, if i open a device, and
then create a memory mapping using device_map, does that increment the
open count of the device ?
<teythoon> can i call device_close w/o destroying the mapping directly
after mapping it ?
<antrik> teythoon: I have a vague recollection that the mapping (or more
precisely, the memory object) is not bound to the open once
established... but don't take my word on it -- it's been some years since
I played with that stuff :-)
<teythoon> antrik: yes, that would actually match my expectation
<braunr> hum
<braunr> normally, mapping increments the usage count of the resource
mapped, but not the open count
<braunr> i don't know if that's the case for mach devices
<braunr> teythoon: which mach device btw ?
<teythoon> time
<teythoon> libshouldbeinlibc/maptime.c line ~53
<teythoon> the device is opened but never closed
<braunr> is that a problem ?
<teythoon> not sure, but I'd think so, yes
<braunr> why ?
<teythoon> the open count is incremented each time
<braunr> at map time ?
<braunr> ah no, since that's your question
<braunr> the open count is normally decremented when the send right for the
device is destroyed, which occurs when tasks exit
<teythoon> hm
<teythoon> but wouldn't only important long running servers use the mach
device ?
<braunr> all tasks do
<braunr> a simple call to gettimeofday will use it
<teythoon> well, but only privileged processes may get teh device master
<braunr> the device is probably accessible through some other method
<teythoon> yes. /dev/time
<teythoon> err, have you looked at the function ? ;)
<braunr> no
<braunr> which one ?
<teythoon> maptime_map
<braunr> i did once but quickly
<teythoon> if use_mach_dev, the mach device is used, /dev/time otherwise
<braunr> gettimeofday apparently uses __host_get_time
<braunr> mhmm
<braunr> ok so i was wrong
<braunr> the time device, whether it is the mach or the hurd one, seems to
be mapped only by translators
<braunr> 14:10 < teythoon> but wouldn't only important long running servers
use the mach device ?
<braunr> so yes :)
<teythoon> so we should close the device
<braunr> why ?
<teythoon> to prevent an overflow in the open count
<braunr> when is it open multiple times ?
<teythoon> isn't it ? maybe /me lacks some context ;)
<braunr> it's called once at init time
<teythoon> well, ok then
<braunr> gettimeofday-like functions then only read the mapped memory
<braunr> at least, that's how it's done in the servers i've looked at such
as pfinet
<teythoon> makes sense, yes
<braunr> something i learnt from experience and failures: check the problem
actually exists before fixing it :p
<teythoon> well, if the memory mapping is independent of the device, then
there is a problem
<teythoon> the device is kept open for no reason
<braunr> teythoon: if you can determine that the device doesn't need to
stay open for the mapping to remain, then you can close it
<braunr> otherwise, it's such a minor leak that we don't care at all
<braunr> i wouldn't even consider it a leak more than a small static
variable used at init time only
<teythoon> looks like, yes
<teythoon> also, it's only in the rootfs translator
<braunr> ?
<teythoon> only the root filesystem uses the mach device directly
<braunr> ok
<braunr> well, /dev/time too right ?
<teythoon> yes, but that is a storeio translator that does not use this
<braunr> yes
<braunr> hm
<teythoon> only the root filesystem uses the mach device directly *using
this function*


text:
WASHINGTON — A Wisconsin-based plastic lumber manufacturer will stop marketing its products as fully recyclable and made from mostly recycled content under an agreement with the U.S. Federal Trade Commission.
According to the FTC complaint, N.E.W. Plastics Corp., which also does business as Renew Plastics, has been making false and misleading statements about the Evolve and Trimax brands of plastic lumber. FTC alleges that between September 2012 and March 2013, the company claimed that its Evolve products were made from 90 percent or more recycled high density polyethylene, that its Trimax products were made from primarily post-consumer content like milk jugs and detergent bottles, and that both Evolve and Trimax are completely recyclable.
FTC says that during that time period, "Evolve contained, at most, 58 percent recycled plastic," and the post-consumer content of Trimax products was less than 12 percent on average.
Under the FTC settlement, N.E.W. must have "credible evidence" to support its recycled-content claims and is required to tell its distributors to remove any marketing material for the two products. N.E.W. is also barred by the proposed order from making recyclability claims about any product or package, unless the product or package can be recycled at facilities accessed by at least 60 percent of consumers or communities where the products are sold.
"Evolve and Trimax are not recyclable at recycling facilities available to a substantial majority of consumers or communities where N.E.W. sells them," the complaint says, which renders the company's claims "false and misleading."
The order, which was unanimously adopted by the commission, will be in force for 20 years and violation of its terms, if it is finalized, could lead to steep fines for N.E.W. Plastics.
The proposed consent order will remain open for public comment for 30 days, after which FTC must respond to comments before finalizing the order.
"N.E.W. Plastics regrets that some of our lumber product marketing materials were believed to contain incorrect or unsubstantiated information; it was never our intent to mislead our customers or consumers. It should be noted that we have worked cooperatively with the FTC and that this agreement does not, in any way, involve the quality, reliability or durability of our products nor does it issue any fines," the company said in an emailed statement.
"We have agreed to contact our clients to dispose of current marketing collateral which will be replaced with new materials meeting FTC guidelines. N.E.W. Plastics takes great pride in our high quality products and in being a leader and innovator in plastic recycling technology for more than three decades. We take our commitment to the environment seriously and follow policies and practices that protect the environment for future generations."
While Springdale, Ark.-based Advanced Environmental Recycling Technologies Inc. gets credit for bringing wood-plastic composite decking to market, plastic lumber was invented by N.E.W.'s founder, Irv Vincent, in 1973. Vincent's family-owned company has also been blow molding containers since 1968.
In May 2009, N.E.W. — which stands for North East Wisconsin — acquired the intellectual property and equipment of the foundering Anderson, Ind.-based Trimax Building Products Inc., a manufacturer of fiberglass-reinforced recycled HDPE structural plastic lumber.


text:
Brooklyn is New York City's most populous borough with approximately 2.5 million residents, and second largest in area.
Since 1896, Brooklyn has had the same boundaries as Kings County, which is now the most populous county in New York State and the second most densely populated county in the United States, after New York County (Manhattan).
Brooklyn was an independent city until its consolidation with New York City in 1898, and continues to maintain a distinct culture, independent art scene, and unique architectural heritage. Many Brooklyn neighborhoods are ethnic enclaves where particular ethnic groups and cultures predominate.