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How Does Your Company Look Online?
So, you want to get started with Social Media! If done effectively, it can build your brand and generate new streams of revenue while delivering ROI unlike many off-line marketing strategies. But, don't even consider posting to Facebook, LinkedIn, Twitter, YouTube, Instagram or any other social media platform until your website represents your company in a positive way.
Clearly, the first action any consumer takes when considering a product or service purchase is to search on-line. The scariest is that there are still companies with no website! In today's world how can you expect to be found if you're not even there? Your company itself or its product category is being Googled… and if you're either not there or look like you're stuck in the 90's, chances are consumers will move onto your competition that presents a contemporary image of their company. We've all been on-line and have been referred to someone or something. First thing we do? We Google them… right? No different for your company. You don't want to have a disconnect between your company, its website and its on-line or off-line marketing vehicles.
Your website is your on-line connection and very often the first touch point for new business. It is the cornerstone of your business and your most important selling tool. As marketers our ultimate Social Media goal is to drive traffic to your website. Face it; the value of Social Media is significantly constrained and limited if you don't have a good website. An equivalent situation for a brick and mortar retail location is if you effectively advertised in the newspaper and drove scores of people to your store, but they had such a frustrating time trying to find your products on your store's shelf that your prospects simply left. This happens online too, and all too often. Social media can be great at generating leads, but your website has to be well conceived so as to ultimately benefit.
Evaluate your website with fresh and informed eyes. Was the content developed so as to optimize the page viewing on Google's search engine? Do you have multiple call to action opportunities at every strategic site location? Are your headers appropriately named and in the right sequence. Have you minimized clicks to achieve a sale? Is the navigation easy, simple and highly intuitive? Is the site itself clean, modern, contemporary and friendly? Does it capture attention and direct the focus?
Not sure? Well, I know of one consultant who can help! He also writes blogs about this kind of stuff! Click here to get in touch.
Why You Shouldn't Have An Intern (Or Teenager ) Run Your Social Media
"We should get into this Social Media thing." Most companies have at least had the conversation. "My 16 year old (or intern) can get us started on Social Media. She (or he) is on Facebook all the time and I don't have the time to do it!" Although that sounds like a great idea…. it isn't!
What you'd be in effect doing is putting your company's message and voice in the hands of someone with very little knowledge of your strategies, objectives and of your business in general…… OMG….. I bet you never thought of that! Social media for business is really so many things wrapped into one: marketing, customer service, public relations, crisis management, branding. How deep is the experience of a young person in delivering any of these things? Why would you entrust your brands presence on a new platform to someone without the ability to establish clear and measurable business objectives? Although Social Media looks rather simple, it's not. As with all new marketing initiatives, it involves a strategy around which you create tactics and measurable results. Based on those results you then have the opportunity of making corrections to your Social Media initiatives as needed….. much like you would in your other marketing programs. The game changer though is that unlike other marketing channels, it's multidirectional. Unlike traditional advertising, Social Media marketing is a one to one conversation between your brand and the marketplace. This is an incredible opportunity for any business….. one that didn't exist a few short years ago & must be leveraged! Don't entrust the conversation you have with your demographic to someone who isn't privy to your business needs!
Don't get me wrong though, there are ways you can get your kids or intern involved. While they alone shouldn't be responsible for being your company's Social Media voice, they can certainly help out as you become involved with the various channels. Working with the people in your company who are responsible for strategies & objectives, they can learn more about your business and apply his or her social media insights as digital natives to your objectives. They can also direct you to new Facebook features or depending on your business needs, to complimentary networks such as YouTube, Twitter, Instagram or Pinterest. With guidance on your strategies and a firm understanding of your corporate voice your intern or teenager can also assist with your Social Media presence. You can't make every post or tweet yourself!
The takeaway from this is that rather than saying your teenagers or intern can't handle being the Social Media voice of your company that you should be taking Social Media seriously and not as a trivial side project. I'm well aware that any 12 year old knows how to make a Facebook post but leveraging content for business is a whole other game. Work with professionals who understand both the media & the marketplace who will partner with you in a relationship where your strategies and objectives are leveraged through the channel that best suits your business needs.
I look forward to your comments and please share!
A Case Study On How A Lighting Fixture Manufacturer Collaborated With Their Retail Customers To Drive Consumer Traffic To Points Of Sale With Social Media.
Artcraft Lighting has manufactured high-end traditional lighting fixtures since 1955. Based in Montreal, Quebec. Artcraft continues to produce top-of-the-line products—from bathroom vanities, table lamps, hanging pot racks, ceiling fixtures, decorative mirrors and ornate chandeliers, to exterior sconces, pendants, and post lanterns to its many retail partners throughout North America. For many years Artcraft produced print catalogues of products which were sent to their network of retailers who distributed the catalogues to their customer base. One of the challenges with the print catalogues is that once they were sent to the retailers, there was no way of knowing where they went from there. How was each retailer distributing the catalogues? Did they reach the intended demographic? Was it truly seen…and if so, by how many and by who specifically?
In an industry traditionally slow to adapt to change the management team at Artcraft Lighting took advantage of an opportunity to support their valued retail partners by collaborating on a Facebook & Instagram ad campaign that would be targeted to consumers as well as tradespeople within a specific radius of each retail location within Canada & the U.S. Through a series of ads, we were able to target by age range, location, job title, lifestyle interests as well as other key demographic markers.
Each ad would be animated to be eye catching with different messages to see which ads were most effective and eliminate poorly performing ads. The ads were also customized and branded with each retailers logo and, when clicked on, would link to a page on the retailers website such as a "contact us" page where they would see the address of the location or locations as well as the phone number to facilitate easy access to each retailer.
Many of Artcrafts retail partners participated, some with more than one location. The initiative ranged from 4 weeks to 12 weeks depending on the retailer. Our reach (the number of UNIQUE potential consumers that saw our ads) was 701,866 geo-targeted consumers. 43,752 of those we reached clicked on the ads and were driven to the retailers website. 3,203,701 was the total number of impressions (the total number of times potential customers saw our ads).
In conclusion: The first round of our retailer campaign allowed Artcraft Lighting to be perceived as an innovative front runner in their industry. Artcraft was able to partner and support their retail customers with a value added advertising campaign with metrics that clearly showed how many end user targeted consumers saw their ads and how many clicked through for valuable contact information. Some retailers reported increased traffic to their websites over the course of our campaign. We effectively reached geo-targeted consumers and potential consumers very cost efficiently over the course of the campaign.
Ignoring Social Media Mistakes…Big Mistake!
One of the questions often asked when meeting with a new Social Media client is "What do we do about negative comments?" I had one client tell me that he wanted them taken down immediately. Doing that misses out on a golden opportunity for your followers to see how you react to negative issues and stand behind your brand.
Social media is providing people with all new ways to share, collaborate and communicate. You now have the opportunity to connect one-on-one with anyone, anywhere in the world, and turn a negative into a positive.
A huge downfall of many Social Media initiatives is in not replying when confronted with an issue, good or bad. I grant you that there's no place for profanity and I would remove any hurtful or profane posts but a negative comment gives you the opportunity to right a wrong as well as take negative momentum and make it work for you. If a product is defective, offer to repair or replace it…… even offer a value added extra. Other followers of your page will then see that you have corrected the issue and even offered a good will gesture going, above and beyond. Ideally, respond to every post almost immediately, get the customer to connect offline if there is no quick fix and get them a resolution quickly. In a lot of cases, the customer comes back with a retraction, positive update or "thank you."
Don't ignore negative comments, own them! Don't ignore, be social, it is social media after all!
All Aboard The Social Media Train!
Ok… you're a small business, you've heard all this buzz about Social Media & ask yourself "should I climb aboard?" Well, yes! Brands must embrace and join Social Media since this is where consumers are having conversations.
Facebook is by far the largest and most significant of the Social Media and therefore should be your first whistle stop…. own it before moving onto the others. Facebook offers you, the small business owner, a way to get in touch with and communicate with the end user of your product in a way that didn't exist a few short years ago.
Be social! They're right there for you to talk to! Communicate with them, answer questions, deal with problems in a positive way so that other consumers see how you stand behind your brand. Mine them for information. Thinking of line extending? Use your free on-line Facebook focus group as a sounding board.
Beyond that, content is king! For the consumer who has already liked your page, seeing post after post of the same type of information gets old in a hurry! As the conductor of your Social Media train realize that your followers want content that is compelling, that may not relate directly to your business directly but is nonetheless interesting to the demographic following your page. The already "like" your company. You want to give followers a reason to continue to visit your page.
Building data base through incentive based vehicles is a great way to grow your page. Also, promote your page. You're on the right track but your followers aren't climbing aboard because you're doing nothing to drive traffic! Advertising on Facebook is affordable compared to all other media and you can geo-target traffic driven to your page where you build database, generate new fans, brand awareness and generate income.
Get in touch with your Social Media strategist to help you navigate your Social Media course. Keep in mind that speaking English doesn't make you a writer and knowing design and Photoshop software doesn't make you a graphic designer, knowing how to post to Facebook or Instagram doesn't make you a marketing professional.
Customer Retention Through Social Media
Word of mouth and referrals. This is of course integral to the growth of any business and how most companies will tell you they get new customers.
While word of mouth is the cornerstone upon which social media is built and new customers are secured, many business leaders don't fully appreciate that retaining their existing customers is another important way to leverage new referrals as they tell their friends about your business.
In various studies on the subject, the majority of consumers trusted their friends –and even their "non friends"- for recommendations on a product or business. If you want to have word of mouth work for you, satisfying your existing customers as well as converting new ones into returning consumers should be of paramount importance.
Customers leave because of a bad experience such as a legitimate complaint that remained unanswered. You've got to engage your customers and turn a negative into a positive so that your consumer is satisfied and shares the positive experience or outcome with others. It's called customer service! Consumers in today's market want to know that there's someone at the other end of the Facebook post, and that you stand behind your products or services. Having a consumer receive a positive experience from your organization in response to their negative comment (a coupon, an explanation, an apology….etc) is why consumers remain loyal to a brand. Your existing customers are there because they like your product and feel well treated. We're all human and make mistakes. If you can admit an error and rectify it by offering a value added incentive, your consumers will be forgiving. Treat your customers well and they'll return the favour by telling others!
Most importantly, retained customers are your reason for success as they provide your revenues, and likely on a constant and recurring basis. We all work so hard to gain customers and should likely work twice as hard to keep them. When you lose a customer you're losing their business as well as driving them to your competitors. You then run the risk of losing more of your customers through the same word of mouth that originally brought them to you.
Oh… and by the way… returning customers do tend to spend more!
Left On The Table Or Deep In Your Pockets. Where Do You Want The Money To Go?
Low hanging fruit. Every business wants to capitalize on revenue that can be more easily generated from a large common denominator of consumers. Too many are unnecessarily missing a golden opportunity to leverage Social Media as a very effective way to capture this low hanging fruit.
If your company sells directly to consumers (B2C) and has an e-commerce website, -but isn't leveraging it through social media – you may be leaving important new business on the table! If so, are you likely missing a critical opportunity to drive revenue to dedicated buying pages on your e-commerce website! You are also missing a mechanism to develop and grow the customer base that may otherwise follow your company. You can then create Facebook specific offers for both existing and new followers. Your website becomes the-spider-in-your-web of on-line marketing. The various social networks become the sticky "spider web", serving to extend a wider net driving traffic to your website. You also have the opportunity of maintaining a relationship with your new consumer and influencing their next purchase by offering Facebook specific offers while maintaining a "top of mind" relationship with your Facebook Friend that even extends to their friends.
Is your company B2C, but without e-commerce capability? Well, even if you don't transact online, you should be making use of Social Media as an important lead generating tool. Facebook affords you the opportunity to build a community and to influence prospects to transact their upcoming purchase at particular retail locations by supplying them with content such as value added offers. It's a win/win! You generate revenue and build your community. The consumer receives an incentive to purchase your products. You then can benefit from the newly offered opportunity to follow consumers interested in your products throughout their purchasing life cycle.
Are you a business that sells to other businesses (B2B)? In most cases, a Facebook presence can generate revenue for you too! You likely have no idea of the extent of the business you may have been losing! As a product manufacturer or distributor, once your merchandise had left your doors you historically had little opportunity to enjoy feedback about how consumers used them and what they thought about them. Well now you can educate them as to your products and services and continue to engage them throughout their buying life cycle.
Regardless of whether you manufacture garments or shower doors the opportunity to drive consumers to retail locations where you've influenced them to purchase your products creates a true win/win/win. The consumer can receive an incentive to buy your product that they are looking for. Your retailer is happy because you've driven business to their location with the opportunity to generate incremental purchases from that consumer. You've made a consumer happy because they bought what they wanted… your product. Your win is that you've supported your brand, built your customer community and generated a sale. Moreover, you now have the opportunity to create brand loyalty by continuing your relationship with consumers of your product in a way you could not before Social Media. And you can further develop specific programs to reward customers to promote your company or product through viral word of mouth.
There are very few companies that are not suited to Social Media as virtually all consumers now look for their products or services online, read reviews online, or verify with friends on Facebook to inquire about their purchase experiences. Consult with your Social Media consultant (hi there!) to find out how to best leverage Social Media for your company and begin to generate new revenue that is presently there on the table for the taking.
Not sure about any of this? Challenge me about YOUR business situation. What are your businesses products or services? Let me help you understand not simply what you're missing, but how to get a bigger piece of the purchasing action! Take the money from the top of table, and put it in your pocket….where it rightfully belongs!
Drive Sales With These 5 Important Social Media Tips
Social media evolution, along with advances in technology, have transformed the way marketers think and changed the way they behave. With plentiful data and readily available metrics, marketers can now drive measured results as never before. And they do!
By leveraging social media, your organization has the ability to build a loyal community of followers, maintain a "top of mind" relationship with your prospects and customers, and share your message which should result in increased sales and an overall boost in business for your company. Social media platforms have quickly become arguably the most effective, targeted form of online marketing ever. Yes, ever!
Read on for 5 key tips to help you drive more sales for your business through social media.
1. Use the same handle across your social profiles.
It's branding 101. Using your brand name as your handle across all social media platforms makes it easy to be found by potential customers regardless of platform.
2. Leverage user generated content.
There is no better testimonial than receiving content created by followers of your business about your business, which can of course be repurposed. Leveraging user generated content instills a trust factor in perspective consumers as it is created by a 3rd party. Followers love to see their content being shared and appreciate that you are paying attention to user content. Create a branded hashtag allowing your followers to easily talk about your business and products. Also, try offering incentives such as "Pic of the Month" contests, discounts or giveaways encouraging consumers to share their content with you.
3. Target the social platforms used by your demographic
It sounds simple, but communicating with your targeted demographic on the platforms where they are active, is key. You don't need to be everywhere…but only on the platforms relevant to your business and audience. Create messaging that will resonate with them. It is not important to interact with everyone, but it is critical to reach those most likely to engage with your brand. Targeted ad campaigns on the various social platforms allow you to drill down to your tightest demographic.
4. Tone is key.
Talk to your demographic using language, keywords, phrases and emojis that will resonate with them. It's called social media for a reason. Be social. You want to be able to communicate with consumers easily using tone and messaging that is relatable to them.
5. Make it easy to convert.
It should be made as easy as possible for a potential customer to complete their purchase. It must be seamless for consumers to navigate through your website and complete their purchase process in as few clicks as possible. The more clicks it takes to complete a purchase, the greater the likelihood that the shopping and buying processes will be abandoned, lowering your conversion rate, and delivering fewer sales. Take advantage of the various tools offered by each platform to help optimize your performance.
The Conclusion:
At the end of the day, it's all about driving sales and generating ROI from your social media platforms. Taking into account the 5 tips mentioned above should help make your social media efforts pay off for your business. I'd welcome your thoughts, appreciate your input, and am of course always ready to provide additional information. Please get in touch by calling me, Jerry Cytryn, at 514 824 2262 or by clicking here.
The correct way to post across social media platforms
Leveraging one piece of content across multiple social media platforms, or cross-posting, is a great way to expand visibility and save time . Sounds easy doesn't it? It can be, but it can also go very wrong.
Cross posting can be a great solution for companies and brands that are:
– Looking to maximize their budget and time by creating content that can be used across various platforms.
– Feeling they only need a presence on social media.
– Not able to dedicate the resources to create different versions of original content.
– Entrepreneurial but time challenged, and that execute content on social media.
A pet peeve of mine is seeing brands whose social media platforms are connected. That's the easy way out and most often leads to an under-utilization of the specific and distinct advantages offered by each respective platform . An example is posting from Facebook to Instagram and not leveraging hashtags on Instagram to get organic reach. Conversely, posting directly to Facebook from Instagram with too many hashtags as users do not search for hashtags on Facebook!
Here are 3 tips to help you cross-post successfully, while maximizing your opportunities and saving valuable time.
- Learn each network's language.
Familiarize yourself with the unique capabilities and functions of each platform.Take the time to learn their specific tools. Knowing this will allow you to optimize each post and to adapt content for each platform. Examples would be the maximum number of hashtags for an Instagram post (30) or how much text can be on your Facebook image and still have it fall within Facebook's advertising guidelines (20%).
- Not all content belongs on all platforms.
Not all content is suitable on every network. Each platform is different and should be treated as such. An example might be pictures or video of an inter-office birthday party. It may make for a great Instagram post or story but may not be the best fit for a corporate LinkedIn page. Content however, can be adapted to suit the unique attributes of each network.
- Adapting your content for each platform.
Once you have a confident understanding of each platform's strengths, you'll want to optimize your content before posting on each one. As mentioned above…hashtags on Instagram…absolutely, and a great way to achieve organic reach. Hashtags on Facebook or LinkedIn…not so much.
You can now put into practice the steps mentioned above and transform each of your posts to suit each network. Some will likely already be fine with only a few minor adjustments needed. You may need to add or delete hashtags, reduce the size of text on images, expand or shorten captions, or change the tone in your text depending upon the platform and its user audience.
I would be pleased to make myself available for a very brief 15-20 minute conversation at your convenience so as to discuss your company's growth objectives and how to drive profitable growth inexpensively with social media. This simple tactic could effectively become a complementary -and highly successful- sales & growth channel for your business.
Please get in touch by contacting me at 514 824 2262 or by clicking here.
Want to make your social media marketing profitable? Here's how!
While it may seem darn impressive to have 10,000 or 20,000 followers on your social media site, if they are not converting into revenue…what are they really worth? Since the rise of social networks like Facebook more than a decade ago, marketers have been eager to build social media communities based on corporate strategies. Many have felt that to generate revenue, social media is the most targeted and cost efficient marketing vehicle. While social media marketing is not necessarily a money making machine, it often proves to behave as the most cost effective marketing vehicle for many companies.
Here are 10 ways to make your social media profitable.
1. Paid reach.
In the times of yore it used to be that a social media campaign was a free marketing option. It still costs nothing for a company to create a business page or to post informational or promotional content to it. Where it has evolved is that to reach your targeted demographic you must now pay to play. While still one of the most cost effective forms of marketing, the addition of an ad budget is the "secret sauce" to reaching your audience with social media.
2. Strategy.
Create a formally documented strategy that clearly lists your target audience, your specific goals and projected growth objectives. This will allow your team to post content that is relevant and "on-strategy" so that the information will serve to drive those actions that you want your prospects and customers to take. You'll also have a template to follow which can be adjusted over time.
3. Consistency.
You must be consistent with your posting schedule, providing information on a regular schedule. Avoid Stay multiple daily postings during one week, followed by an absence of disseminating information the following week. Importantly, over-posting will alienate your followers and could lead to them unfollowing your social media site.
4. Frequency.
An optimal posting schedule would be approximately 3 to 4 times per week, depending upon the platform, and will allow you to maintain a "top of mind" relationship with your community. A mix of content offering both informative facts as well as some promotional information dedicated to generating sales should keep your followers engaged.
5. Add value.
Whether it's through the provision of engaging lifestyle content that your followers will find of interest or through offering special deals or discounts, your followers will only enter into the conversation if you add perceived value for them.
6. Personal touches.
It's called social media for a reason. It is important that your followers feel that your business is welcoming. Be honest, be humorous, be engaging. Don't take yourself too seriously in tone. If you wouldn't say it in a conversation, don't say it on your page. Putting a face to your business makes you seem open to conversation.
7. Follower engagement.
Securing or capturing new followers without having their engagement defeats the purpose. Once someone has chosen to follow your page, they know who you are and what you do. It then becomes a matter of keeping them engaged. Lifestyle content that is "on strategy" will offer interesting information for your community. Offer insights into information you think your demographic will find of interest. Paid reach is also an integral part of growing engagement opportunities as the more eyeballs that see your content, the more likely you are to get increased interaction as well.
8. Calls to action.
Your call-to-action is critical (clearly articulating the steps that you urge your readership to immediately take), and ultimately how revenue is generated. Your goal is to occasionally call your audience to action by sending them to your website, brick and mortar location or giving them the opportunity to buy something. Whatever the destination or intended action, it should either generate revenue or get your brand one step closer to generating revenue.
9. Analytics.
Metrics are a key component to any social media strategy. First set your objectives, then evaluate the variables. What is your cost of acquisition? What is your cost per engagement? What time should you be reaching out to your demographic? As opposed to traditional media, these metrics are readily available through social media. Your strategy should have a clear end goal with attainable benchmarks along the way. One of the most significant advantages of social media is that your communication strategies, creative approaches and customer targeting can all be tweaked and improved based on results.
10. Plan to scale
Lastly, you should think and plan for growth. Once you've achieved your preliminary goals where do you go from there? Do you begin to leverage other platforms? Do you think about growing your social media team? If you were stumbling with the implementation of your social media initiatives in house, do you out source to social media specialists? All valid questions that will need to be addressed going forward.
Adding these 10 all important ingredients to your social media initiative should result in your business generating a return on investment (ROI). Executed properly, social media should behave as your company's most cost efficient marketing vehicle.
4 Social Media Marketing Tips For Local Businesses
More than 80% of small and medium sized businesses leverage social media to market their company. As more consumers use social media platforms to engage with brands and companies, this number will climb. These facts are relevant only if companies continue to get involved, because their customers certainly are! Here are a few tips to help you engage your local demographic.
- A Picture Is Worth A Thousand Words.
Consumers are more likely to engage with a post that contains a visual. Ensure that your posts all include an appealing image that compliments the caption. You don't have to hire an expensive photographer as great images can come from our smart phone camera. You can also monitor relevant hashtags and use images that have been taken by happy customers.
- The Numbers Tell The Story
Pay attention to the analytics offered by each platform. Be aware of the time during which most of your followers are seeing your content. What type of posts are garnering the most engagement? Follow your most successful content with similarly themed material. Please note that quality content captures interest and engagement, and always beats out higher quantity that is less relevant.
- You Have To Pay To Play
You may have a Facebook or Instagram page but get very few new followers, and those who do follow are not engaging with your content. As social media algorithms only allow you to organically reach a fraction of your followers, you are highly encouraged to establish an ad budget to better reach potential and existing followers. Geo-targeting options even empower you to select the preferences and locations of your specific demographic. For a few dollars a day, businesses can reach their local targeted market.
- Incentivize Engagement
Everyone likes to be rewarded, or feel that they have gotten a great deal. There are many options such as a gift with purchase, a discount, free or bonus product, a gift card etc. It doesn't necessarily have to be of great value to achieve the objectives of driving interest, purchase intent and increased sales volume. Metrics show that most often, the investment cost of whatever incentive you're offering ultimately generates more revenue than would be achieved by directing your budget towards advertising.
The conclusion is that if you build it (and just leave it), they may not come. Simply having a Facebook or Instagram page won't guarantee success.Taking advantage of the tips above is a good start in leveraging your social media. Certainly, by reaching out to a social media professional (Click here), you can enjoy additional guidance and take advantage of many additional strategies that can be customized and targeted for your specific target audience. Social media success means that your consumers get involved with the products and/or services offered by your business, and then watch how much faster your business will expand!
A Case Study On How To Reach 75,000 Followers & Quadruple Your Facebook Audience
Bocar Car Care Products is a leading Canadian marketer and distributor of professional automotive cleaning and detailing products and accessories. Cytryn Design & Communications began working with them in early July, at which time their Facebook page had 506 followers.
One strategy marketers use to gauge consumer interest in a brand is to create a small, simple contest. With this in mind Cytryn created a consumer friendly contest where followers had to tag a friend and share the post in order to enter. The post that we created which is being shared by the contest entrant (to their social media page) will now result in their followers also seeing it. Tagging a friend means that the friend now gets involved, and so their friends see it as well. In a successfully conceived and implemented contest this should lead to "organic reach" (naturally occurring expansion) as one friend tells another friend who tells another friend and so on.
This Quebec based company launched their contest in French on August 3rd, and followed this in English on August 14th, with an expected completion at the end of August.
When Cytryn creates a post, contest or informative content, we will immediately begin to monitor its organic growth. When it becomes clear that it has reached its maximum audience, we will often suggest an incremental budgetary investment in advertising to "boost" the post and reach an even wider audience.
Within 2 days of launching this contest we knew we had a big winner! Our monitoring revealed that the organic reach was increasing exponentially. Although we did modestly increase the ad budget to attain a wider audience, the original organic reach resulting from the 2 posts greatly exceeded the subsequent paid reach.
By The Numbers
Total reach: 75,300.
Organic reach: 60,446.
Paid reach: 14,853.
Post likes: 631.
Consumer comments: 787.
Post shares: 1,037.
In conclusion the takeaway from this contest is that consumers are interested in Bocar and its products. For the cost of the retail products given away, far more consumers were reached than what had been expected from the paid advertising portion. Moreover, our 506 followers have more than quadrupled, growing to 2,051.
Leveling The Playing Field; How Small Suppliers Can Compete With Larger Brands.
Social media has leveled the playing field between large and small businesses. Small business can even be more effective than larger competitors because they can often react more rapidly. When implemented effectively, social media can elevate your business above the larger competition in your area. Here are 6 tips to get you in the game.
1. It's called "social" media for a reason!
One of the biggest advantages social media has over traditional advertising is that it allows for direct interaction with existing and potential customers of your business. Consumers are looking for companies that take an interest in them. The purchasing public notices social media activity, re-Tweets, comments, posts, and timely responses to questions. These online activities all go a long way to establishing a more direct line of communication with your stakeholders.
2. Looking good!
Make sure the profile pages on your various social media platforms reflect who you are, and what you want to communicate. Be creative in highlighting your value proposition, and always ensure that your organization's branding is on target. Your company (or firm or agency) logo, tagline, and colours should always be consistent both on-line and off-line. Each social network offers design and text capabilities; use them, but stay on strategy.
3. Enter the conversation.
Always respond to online questions, queries or critiques in a timely, professional manner. Your community will notice that you are paying attention and are being responsive. Not all comments will be complimentary. Embrace those opportunities to turn a negative into a positive experience. If necessary you might even take the discussion off-line, but always let those who care enough to comment know that their situation is of importance to your company, and will be dealt with.
4. Share, share, share
Connect your social channels where applicable to expand your reach. Let customers know which of the social media platforms you can be found on. Make sure to put social media "share", "like" and "follow" buttons on your e-mail signature as well every page of your website to allow friends and family to not only find you but to share their opinions with other possible consumers.
5. You don't have to be everywhere.
Decide which platforms are best for your business and leverage them. Each one is different and has a unique raison d'etre and type of following. It's better to align your profile on fewer but do them correctly than it is to have a presence on too many, and not have the time or resources to execute properly.
6. Develop a strategy.
Half the game is in creating a strategy that your followers will relate to, and that represent your offerings and their interests. Develop and post content that appeals to them and that they can relate too. Don't post just to post! Always be on strategy.
You're on the field. You're in the game. Now, grab the ball and run with it!
Target Your Competitors On Social Media
The objective of every business is to increase their revenue base and maximize market share. Targeting your competitors' customers to convert them to your brand is a natural focus of activity, and a great way to grow your business directly at their expense. As you prepare for the task of marketing your business to a selective audience of prospects, one of the most efficient strategies is to take advantage of the targeting tools offered on Facebook, Instagram, Twitter & YouTube.
Facebook and Instagram make it quite easy to reach your competitors' followers as their ad settings facilitate the targeting of these consumers who 'Like' the pages that have been posted by your competition. This allows you to easily identify your common targeted demographic as those consumers already follow your competition. Once they then initiate a following for your company, you can engage them with your message.
Twitter has a similar approach to Facebook and Instagram. Twitter ads allows advertisers to reach followers of specific Twitter accounts. By targeting those accounts, only their specific users have visibility of your ads.
Some might suggest that YouTube isn't really a social media platform, but being that it is the second largest search engine behind Google, I would disagree. It's called social media for a reason! If you can engage people and 'Like', share and comment on content…it's social! If your company has video content, you can effectively leverage it by using placement targeting directly on your competitors' YouTube channel to promote your videos. If ads are permitted on that channel, yours should appear as a promoted video or ad to all who would be exposed. How sweet!
Cost effectively reaching the audience members from within your targeted market with the intent of conversion to your product or service is a core objective of every business. Capitalizing upon the work they've already done in building their communities is a highly effective strategy, and just makes sense. By leveraging the paid targeting tools offered by the various social media platforms you can do just that!
If you haven't yet directly targeted the audience that has engaged with your competitors, you really may want to give it a try!
The 8 Laws Of Social Media Marketing
As most of us are well aware, social media marketing is in, all likelihood, the most efficient way to market products or services to an organization's targeted demographic. In today's world, consumers are using platforms such as Facebook, Instagram, Snapchat, Twitter and LinkedIn to communicate with each other. Based on that reality, communicating and promoting where your consumers are is nothing more than common sense. With a well thought out strategy in place, your business can successfully connect with your demographic in a highly effective manner, and do so most cost efficiently.
Here then are 8 laws to be followed in your quest for social media success.
1- Listen
It's not all about you! You must be willing to listen and engage. Enter into conversations with your followers. Offering a reply or comment can go a long way to building customer loyalty. Answer questions. Keep it light.
2- Stay Focused
It's better to do one thing right than to do many things in a merely adequate manner. Select a platform which best serves your needs and where your consumers can be found. You can then create a social media content strategy to target your demographic. Own that platform and then move onto the next.
3- Produce Quality Over Quantity
Simply having more fans doesn't necessarily translate into automatic success. Target your demographic as tightly as possible to create interest and engagement. It's also better to post less than to post just for the sake of posting. Well thought out creative and appealing content will always be more effective than posting just because you feel you must. If you have nothing to say, say nothing. Also, nobody wants to see many posts in quick succession. It clogs up your followers' newsfeed and is a sure way to have them "unfollow".
4- Patience Wins
We're all familiar with the children's tale where the tortoise wins out over the hare. Realize that your following will grow with time. You can, and should, pay to play when it comes to social media to accelerate growth and engagement but understand that this is a marathon, not a sprint.
5- Influence The Influencers
Find the people who have significant followings and who interact with your demographic. Engage with them so as to share your content and talk about your business and its products or services with their following. This serves as a third party endorsement from a valued resource that can help you reach a new group of people.
6- Create Great Content
Content is king. Be informative, engaging, talk about your business and its products but also behave as a lifestyle magazine for your stakeholders. Post great content less often.
7- It Is Better To Give Than To Receive
By creating great content, the hope is that your followers will share it with their friends thus giving you organic reach. Having content that followers share with their followers is the best testimonial you can get!
8- It's Called Social Media For A Reason
Be social! Just as you wouldn't ignore a person standing in front of you asking a question so must you also be attentive to comments and questions on your social media platforms. Social media is networking on steroids. Don't miss the opportunity of letting your consumer know that someone is there.
In conclusion, as a marketer, there has never before been the opportunity to so tightly target a specific demographic and reach out to these prospects with your products and services. Being able to maintain a relationship with them is where you must stand out from your competitors. Do not miss the opportunity to take advantage of the biggest networking event in the world!


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Be Social With Me
Dawn Quyle Landau
Mother, Writer, treasure hunter, aging red head, and sushi lover. This is my view on life, "Straight up, with a twist––" because life is too short to be subtle! Featured blogger for Huffington Post, and followed on Twitter by LeBron James– for reasons beyond my comprehension.
© Dawn Quyle Landau & Tales From the Motherland. This is my work; don't make me go all Boston on your @$$.
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© Dawn Quyle Landau and Tales From the Motherland, 2011-2019. Unauthorized use and/or duplication of this material without express permission from this blog's author and owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Dawn Quyle Landau and Tales From The Motherland, with appropriate and specific direction (links) to the original content.
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Friday Fictioneers: Next Year In Israel
Thank you Rochelle Wisoff-Fields for your weekly commitment and passion. Thank you Roger Bultot for this week's photo. I'm grateful for the time each of you takes to read my work. I'm moving slowly, but do my best to return … Continue reading
Friday Fictioneers: Let My People Go!
It's been weeks since I've been able to participate in Friday Fictioneers, and oh how I've missed it! Each week I see the prompt, and have had to leave it waiting. I knew I would not have time to reciprocate … Continue reading
Friday Fictioneers: The End of Love
Welcome to Friday Fictioneers, the best Flash Fiction in town! Check out our ring leader, Rochelle Wisoff-Fields' blog, Addicted to Purple, for more details. Rochelle provides a weekly photo prompt; participants respond with a 100-word story with a beginning, middle … Continue reading
Sparkle on the Water, Dust in the Wind
I am making another effort for the Friday Fictioneers… which, thanks to the patient assistance of Rochelle Wisoff-Fields, the creator of FF, and Amy over at The Bumble Files, I think I finally understand. The photo prompt comes out on … Continue reading
Posted in 9/11, Blog, Blogging, Death of parent, Jewish, Judaism, Life, My world, Tales From the Motherland, Writing Tagged 9/11, death of a parent, Friday Fictioneers, Holocaust, Judaism, Tales From the Motherlaland 36 Comments
For Love.
The jet lag continues, a week after my return. I'm still having a hard time staying up past 7pm, and I'm waking at 4-5 AM; ouch! Add a bad cold to the mix, and it has not been a smooth … Continue reading
Posted in Adventure, Awareness, Beautiful places, Blog, Honest observations on many things, Israel, Jewish, Judaism, Life, Mothers, Musings, My world, Parenting, Personal change, Tales From the Motherland, travel, Women, Women's issues, Wonderful Things, Writing Tagged Christianity, Conversion to Orthodox Judaism, Faith, Israel, Jerusalem, Judaism, love, Mother-daughter, Muslim, parenting, religion, Tales from the Motherland, travel 16 Comments
The Middle: Speak Slowly, And No Sudden Moves
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Posted in Adventure, Beautiful places, Blogging, Jewish, Judaism, Life, Musings, My world, Personal change, Tales From the Motherland, travel, traveling alone, Wonderful Things Tagged Adventure, Ben Gurion, Food, Hassidic, Israel, Jet lag, Jews, Judaism, Middle East, religion, Tales from the Motherland, travel 23 Comments
Three Pair of Pants, One Long Skirt (for Shabbat)… Israel, Here I Come!
Today I leave on a 10 day adventure to visit my girl, Principessa. She's been in Israel since early September, but she's spent nearly two years there in the past three years. It's where she wants to live. Live. While … Continue reading
Posted in Adventure, Aging, Blog, Blogging, Daily Observations, Honest observations on many things, Humor, Jewish, Judaism, Life, Mothers, Musings, My world, Personal change, Tales From the Motherland, travel, traveling alone, Women, Women's issues, Wonderful Things, Writing Tagged Adventure, blogs, Israel, Judaism, Kibbutz, Leon Klinghoffer, Packing, Tales from the Motherland, travel, Travel in Israel, Western Wall, writing 29 Comments

subset: commoncrawl


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WaterColor 12 Pine Lily Circle
- Private Heated Pool and Sitting Spa. The pool and spa are heated together. **Pool heating is available for this property from October 1st through May 1st for $25 per day**
- 6 Passenger Golf Cart
- 5 adult bikes provided
- Screened in patio
- Complete Clean Linen Participant
DETAILS: This stunning home features 5 bedrooms, 4.5 bathrooms, and an impressive outdoor oasis—all designed for your perfect 30A getaway.
Guests are welcomed with the home's beautiful exterior furnishings and warm interior design. The first level offers a spacious open floorplan where the living, dining, and kitchen areas offer an impeccable entertaining space. Gorgeous hardwood floors and bright shiplap walls accentuate the natural light in this area, which pours in from the large windows surrounding the main level. The gourmet kitchen is a perfect gathering place in the home and features custom cabinetry, top-of-the-line stainless steel appliances, granite countertops, and a large kitchen island. The nearby dining area offers a beautifully appointed table with seating for eight, and guests can enjoy four additional seats at the breakfast bar. Luxurious seating and a large, mounted flat-screen television await in the living area and provide a relaxing place to unwind. The first floor also features a lovely guest room with a king bed, transom windows, and an en suite bathroom with a marble vanity and glass-front shower. Also on the first floor is a queen guestroom.
Atop the stairs to the second floor is a beautifully decorated and cozy second living area, complete with a comfortable queen sleeper sofa and a large flat-screen television. The second floor is home to the expansive and dreamy master suite, which features a lavish upholstered king bed, a comfortable sofa and armchair/ottoman set, and a large flat-screen television. Guests in this room will enjoy the French doors to access the second-floor balcony, as well as the en suite private bathroom, which features a glass-front shower and dual marble vanities separated by a relaxing spa tub.
Also on the second floor is a queen bed guestroom featuring a private bathroom and shower/tub combo. and the other offering a shared bathroom.
In the bunk area down the hall are two built-in twin-over-twin bunk beds dressed in luxurious linens, providing perfect accommodations for the younger guests in your group.
The home's spacious porches provide abundant space to relax and enjoy the beautiful neighborhood views and the home's tree-lined backyard space. A large screened porch sits adjacent to the private pool and spa tub, and ample outdoor seating surrounds the outdoor oasis. Book your dream vacation at 12 Pine Lily Circle by contacting 360 Blue today!
- Guest Bedroom: King Bed, Private Bathroom with Shower Only
- Guest Bedroom: Queen Bed
- Guest Bedroom: Queen Bed, Private Bathroom with Shower Only
- Guest Bedroom: Queen Bed, Shared Bathroom with Shower/Tub Combo
- Master Bedroom: King Bed, Private Bathroom with Shower and Tub
- Bunk Area: 2 Twin Over Twin Bunks
- Landing Area: Queen Sleeper
Weddings are not allowed at this home. If this policy is violated, you may be asked to vacate the property and forfeit any rental payments as well as be subject to HOA, community and 360 Blue fines.
**Beach Club Construction Update: We are excited to announce the Beach Club in WaterColor is now open with the completion of Phase 1! The Main Pool and Upper Deck have been completely refurbished, and the Main Pool Deck and Rita Bar now offer additional lounge and seating areas. Although limited, grab-and-go food options are also available. Phase 2 is expected to be completed in the Spring, and will feature two additional pools.
5 Bedrooms4½ BathsArea Fitness CenterBalconyBikesCable TVCeiling FansClothes DryerCoffee MakerCookwareDeckDeck / PatioDish WasherDishwasherFull KitchenGarage
Golf CourseHair DryerHeatingInternetInternet/WifiIron & BoardKitchenLinens ProvidedLiving RoomMicrowaveNearby GroceryOvenPatioPrivate ParkingRefrigeratorStove
TennisToasterWasher & DryerWashing MachineWaterColorWireless InternetHeated PoolPrivate PoolGolf Cart(s)Air ConditioningPrivate HouseScreened PorchCrossing District30AArea Tennis CourtsSleeps: 14
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My extended family of 12 stayed at the house for Christmas and there was plenty of room for everyone! The 6 kids spent their fair share of time in the private pool and an afternoon at Camp Watercolor. The pools and golf cart were a great addition. Thanks for the memories!
Property Manager Response:
We are so delighted to hear how much you enjoyed your holidays with us in Watercolor at this wonderful home! Thank you for staying with 360 Blue, we hope to see you again soon!
Was a great house, location and pool!
Property Manager Response:
Thank you so much for staying with 360 Blue! We are thrilled you enjoyed your stay so much! Be sure to come back and see us soon!
This is our 3rd family trip to 30A. We rented from 360 Blue every time and have loved all 3 homes! This on did not disappoint!!
Property Manager Response:
What a great photo of the kids having fun in the private pool! Thank you for sharing! We are so happy to hear that you enjoyed your vacation with us in Watercolor! Thank you for staying with 360 Blue, we hope to host you all again soon!
The house is beautiful! Loved the backyard ... roomy .. nice pool.. private. Always love renting through 360 blue!
Property Manager Response:
We are so glad you all had yet another successful stay with us in Watercolor at this amazing home! We agree that this home is the perfect spot to sit back and relax! Thank you for continuing to stay with 360 Blue, we hope to see you again soon!
Amazing experience! 360 Blue was wonderful to work with and the house was beyond perfect. Lots of space for our family (6 adults and 3 children) and gorgeous furnishings.
Property Manager Response:
We are more than thrilled to hear how much you enjoyed your vacation with us in Watercolor! We agree that this home is a wonderful option for a larger group or family! Thank you for choosing 360 Blue, we look forward to seeing you all again soon!


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The all new DISTO One, the new entry level laser distance meter from Leica Geosystems.
Accuracy and precision at an affordable price. An indoor range of 20m will meet the requirements of most domestic measuring tasks, and the simple one-button operation means anybody can just pick up the DISTO One and measure.
The Leica DISTO One, designed and engineered by the inventors of the hand held Laser Distance Meter, calibrated for life to professional industry standards.
The Disto One is affordable, easy to use and accurate.
Package includes: -
The Optional Extras available with this product are:
Leica GVP508 DISTO Softbag (£29.99 exc VAT)
The Leica GVP508 DISTO Softbag provides protection for your DISTO distance meter as well as pockets for all relevant manuals, CDs, cables and other equipment.
Leica Tripod TRi100 (£61.00 exc VAT)
Aluminum tripod with easy fine adjustment. For use with the Leica Lino and Leica DISTO ranges.
One Point Survey offer a comprehensive range of Survey Equipment and Safety Equipment for hire. We can often offer door-to-door deliver and collection within Berkshire, Cornwall, Devon, Dorset, Hampshire, Somerset, Surrey, Sussex and Wiltshire.
Please call 0800 633 5131 to discuss your hire requirements.
Whether the equipment is second-hand, reconditioned or ex-demo, we can still guarantee high quality equipment with a minimum 3 month warranty as well as a valid 1-year calibration certificate.


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In the not-so-distant past, Garnacha accounted for 90% of plantings in Navarra. After falling to around 20% in the 1980s, it is now on the rise says Navarra DO president David Palacios, as winemakers flock back to the region's once signature grape
While larger in surface area than its cousin Rioja, Navarra has battled with its identity over the years in the UK and abroad, experimenting with international varieties like Merlot and Cabernet Sauvignon in order to widen its appeal.
Add to this varied varietal mix the vast differences in climate and soils from north to south, and the region's reputation as one of the most diverse regions in Spain has turned out to be both a curse and a blessing in terms of communicating USPs to international markets.
In 2018, the Navarra DO is operating a back to basics approach by putting a special emphasis on "recovering" indigenous varietals Tempranillo and in particular Garnacha, which is responsible for the dry, but bright and fruity roasdos which were the region's original claim to fame.
Reviving this traditional grape as the face of the region was the focus of a tasting hosted by the DO last night, where president David Palacios presented just 12 newly released wines – a mixture of six rosés (2016-2017) and six red (2013-2016).
The wines, which were predominantly single variety Garnacha or blends incorporating Cabernet Sauvignon, Tempranillo and Graciano and Syrah, included the likes of star performer Chivite Colleción 125 Rosado (2016), a 70% Garnacha, 30% Tempranillo which was notable for its fruity and vibrant drinkability factor.
There was also a focus on Garnacha as the basis for the reds, with six from the cool north picked for their spicy, long-lasting flavour profiles typical of this mountainous part of the region.
"Garnacha is very traditional in Navarra," said Palacios. "But a new wave of wineries have realised that the grape is not only very well adapted to our soils, but is a very good grape for us to build our identity on – not just for rosé but reds too.
"We have a freshness of Garnacha in Navarra, particularly in the north in the mountains, which gives us a strong basis on which to differentiate ourselves from the rest of Spain. It is the best way for us to express our personality and identity."
From a general dismissive attitude to Garnacha, "people thought it was great for rosés but not for reds", Palacios confirms plantings of Garnacha are now on the rise, - particularly a specific hereditary strain of the grape, specific to Navarra, which is used to create the typical rosado and red styles which were presented at the tasting.
The decision to focus on Navarra's signature style surely has something to do with the popularity of rosé in the UK, which is one of the DO's biggest export markets (the UK has a 14% share of exports behind Germany (23%) and China (19%) as per the most recent 2016 DO figures).
Although rosé accounts for 20% of DO Navarra production (the majority is red), the lion's share of DO exports to the UK are rosé, and it is such figures which have partly prompted several international marketing campaigns from the DO - including last night's tasting - to put this style and grape first and foremost in the minds of the world's wine-drinking communities.


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Slagging of the body can have a very negative impact not only on physical well-being, but also on the emotional state, performance and so on. If nothing is done with this, then the symptoms will increase exponentially. However, it is not necessary to run to the nearest pharmacy and swallow handfuls of tablets, often useless, and sometimes even harmful ones. In this article, we suggest you read about teas cleansing teas. The note contains recipes TOP-5 natural herbal teas that help the body to overcome slagging quickly and efficiently.
A unique drink that is able to clean the kidneys in a short period of time. You need to take half a spoonful of dried fruits of currants and add almost the same, slightly smaller, number of rosehips. If you add the whole hips, then it will be about 1-2 berries. This is not only healthy herbal tea from slags, but also a very tasty drink.
To make black currant tea, all these berries should be mixed by pouring boiling water over them. The volume of water should be approximately equal to two cups. After that - insist at least 50 minutes. Drink 4 times a day for about half a glass. Perfectly cleans the intestines. Oregano must take 10 grams, and lemon balm - 15 grams. You can, if desired, add another 10 grams of lemon peel.
Pour all the ingredients with boiling water and cook over low heat for no more than 5 minutes. After that - remove from the stove, strain and allow to cool. Tea is ready for use. Drink in small doses throughout the day. Improves the function of the kidneys and liver. The cooking process as well as the composition of the tea for the purification of slags as simple as possible. All you need to do is to pour a spoonful of rowan (ripe berries) with a glass of boiling water, then infuse tea for 6-7 minutes.
Wait until the rowan tea has cooled and can be consumed. An approximate daily dose is one and a half cups (in 3 equal doses at approximately equal intervals). With its simplicity, the drink gives excellent results from drinking. This drug is used to cleanse the entire gastrointestinal tract from slags. What is needed for the preparation of this remedy? The first is up to 20 grams of plantain leaves, the second is shoots and tarragon leaves (in the amount of up to 10 grams), clean drinking water.
If desired, a pinch of black tea can be literally added to the mixture of herbs. The grass should be well washed, chopped with an ordinary kitchen knife and dried. If it is dried in the shade, it will remain attractively green and retain all its useful properties to the maximum extent. Next - you need to fill all this mass in a glass container with 0.75 l of boiling water and let it brew properly, filtering after that. Drink 2-3 times a day. By the number of ingredients, this is the most difficult tea for cleansing the body from slags. It is great for detoxifying the body.
Method of making tea: grind with the usual kitchen knife everything listed above, make up, mix, pour boiling water, then insist under the lid for about 5 minutes, strain and allow to cool. At will, during the use, it is possible to add in it natural honey, a lemon. Drink tea in small sips 4-5 times a day. All these recipes of herbal teas from slags are revealed to us by nature itself. They will rid the body of toxins, while saturating it with minerals, vitamins and essential oils. Nothing is healthier and more valuable for health than herbs that have grown in our area.
In recent years, herbal teas have become very popular around the world due to their beneficial properties for the human body. One of these healing "elixirs" is Lingzhi tea. The drink was named after the association with the same mushroom, from which it is brewed.
Lingzhi mushrooms in nature grow mainly only in Japan. Although now they have been grown on man-made plantations on a large scale to harvest in different countries of the world, creating artificially favorable conditions for the growth of so many exotic mushrooms. At home in Japan, this mushroom is also called the "immortelle", which began to be used in ancient medicine more than 4 thousand years ago. A distinctive feature of the lingzhi mushroom is its bright red "cap" and the curved shape of the "legs". From the extract of the plant, the drug is produced in the form of capsules, pills and powders used in the treatment of a number of serious chronic diseases. For the prevention of certain diseases, including in the fight against overweight, use extract and tea from Lingzhi fungus.
You will need a slice of lingzhi fungus or a dry powder from a dried plant, as well as water and honey (can be replaced with sweet fruit juice). The preparation procedure is as follows: Take four glasses of water, pour it into a saucepan, add mushroom powder or chopped fresh mushroom. Bring the mixture to a boil and boil over low heat for 15 minutes. The extract is filtered, poured hot in a cup.
Honey or natural fruit juice is added to tea to get rid of the bitter taste of the decoction. Medicinal properties of tea from the lingzhi mushroom. Scientists have shown that even one cup of tea of Lingzhi drunk per day is very useful for our body. The cup of healing broth contains 252 active ingredients that are important for the proper functioning of the human body. Cialis is recommended for use in the following therapy.
Antioxidants contained in the plant, have an impact in the fight against free radicals in the body, which prevents the occurrence of many infectious diseases.
This miracle mushroom is able to improve blood circulation, thereby increasing the effect of absorption of oxygen by cells. With the systematic use of broth, a normal level of oxygen in the blood is maintained.
Tea is an excellent way to lose weight, as the substances contained in the plant do not allow "bad cholesterol" to stay in the body. This mushroom today is included in the recipe of many popular diets.
A positive healing property of the fungus is help in the formation of white blood cells that strengthen the human immune system. The body produces a protective interferon, which serves as a reflective screen against the formation of various tumors and viral infections.
This healing drink has anti-inflammatory properties, is very useful for arthritis, reduces joint pain and relieves discomfort caused by arthritis inflammation.
The decoction has a calming effect on our body, helps to bring the nervous system to a stable state, relaxes the skeletal muscles, acts as the opposite effect of caffeine on the central nervous system.
It also has tonic properties, increases the overall tone of the body, cleanses the blood, stimulates the liver, normalizes blood pressure, and fights the premature signs of aging.
Despite such positive reviews about him, one must remember that in any treatment one should adhere to the principle of the "golden mean." In moderation, this drink is very useful for our body. However, with the excessive use of linch broth, a number of side effects may occur.


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Century Hotel model
Coming soon
Estimated date of return:
The Century Hotel, designed in 1939 by Henry Hohauser, is one of the most recognizable buildings in South Beach, Miami. Situated in the heart of certainly the world's greatest collection of Art Deco buildings, the Century Hotel sets itself apart.
Perfectly proportioned with straight lines and bold geometric shapes, it reflects the crowning glory of the Art Deco movement Each sculpture is individually handmade in Sussex, England, at the Chisel & Mouse workshop. They are made of a strong plaster that provides reassuring weight and a smooth, cool feel. Window sills and frames are made of engraved brass.
These decorative objects make ideal gifts and breathe new life into any ordinary desk, shelf, or wall.
Building: Century Hotel
Architect: Henry Hohauser
Year: 1939 Style: Art Deco
Location: Miami, USA
Materials: Plaster, steel, etching
Dimensions: Height: 17 cm Width: 21 cm Depth: 6 cm Weight: 2.5 kg


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Parish Council Meeting
Tuesday 14th May 2019 at 7.00 pm
at the Hindmarsh Hall
65/19 Apologies for Absence
Notification from Councillors who are absent from this meeting.
66/19 Minutes of the Previous Meeting
To consider approval or amendment of Minutes of the meeting held on 9th April 2019.
67/19 Declarations of Interest
68/19 Public Contribution
To hear comments/representations from parishioners.
69/19 Matters Arising out of Minutes
(To receive updates on the matters not appearing elsewhere on the agenda)
· New Year's Day Swim
· Toilets Funding & Maintenance
· Shepherd's Parking & Yellow Lines
· Bottle Bank - Glass Collection Bin
· Burgage Holders and Arts Festival support
· Planning Briefing with Head of Planning Rob Murfin
· Arriva bus company meeting
70/19 Annual Governance & Accountability Return (AGAR) for 2018 /2019
70/19.1 To receive and agree any actions arising from the Internal Audit Report and approve the
appointment of the Internal Auditor for 2019/20
70/19.3 To approve the Annual Governance Statement that there is a sound system of internal
70.19.4 To approve the draft Annual Accounts for 2018/2019 (draft copy attached)
70/19.5 To approve the Accounting Statement and Explanation of Variances for financial year
ending 31st March 2019
71/19 Finance General
To approve expenses, any invoices or expense claims received prior to, or during the meeting and to
discuss any other issues related to the finances of the Parish Council as are deemed necessary.
72/19 APC Insurance Renewal
72/19_1 To formally approve and minute the donation of two display board presentation 'kits'
currently stored in Hindmarsh Hall to Hindmarsh Hall Trust.
72/19_2 To receive and consider Insurance Renewal quotes and approve the Long-Term Agreement
insurance provider for the next 3 years.
73/19 Small Boat House - Maintenance
To discuss and agree future maintenance requirements
74/19 Dr Joy's Garden – Funding of Maintenance
To discuss and agree the funding for future maintenance
75/19 Alnmouth Clean-Up
To report on the recent clean-up project
76/19 Fly Tipping on Beach and Other Sites
To discuss the recent spate of fly tipping incidents in and around the village
77/19 Condition of access road to the rear of Riverside Road
To discuss the issue raised by 4 residents of Riverside Road about the condition and safety of the
access road to the rear of their properties.
78/19 Parish Councillor Vacancies
To discuss the advertising and co-option of two Parish Councillor vacancies
79/19 Arts Festival 2019
To receive updates on the Arts Club/Workshops and School Artist Project
80/19 Council Matters
To receive update/report from County Council Representatives.
81/19 Reports from Working Groups
a. Christmas Lights
b. Village Maintenance
c. Hindmarsh Hall Fundraising (inc. Food Festival & Christmas Craft Fair)
d. Planning
e. Information Boards
f. Arts Festival
82/19 Council Communications
To note communications sent and received by the council since the last meeting. For INFORMATION
83/19 Any Other Matters for Discussion
84/19 Date & Time of Next Meeting
If any Alnmouth parishioners are present and wish to speak, at 8pm a period of 15 minutes will be set aside during the meeting to allow members of the public to speak. Each Alnmouth Parishioner will be allowed a maximum of four minutes.


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The project Lost Souls just got published on the Issue 76 of Spanish photography magazine Foto DNG in a 21 pages spread. ( happy face followed by happy dance followed by self conscious face followed by happy dance with happy face on )
I'm really thankful for the amazing team working on this project and also Carlos Longarela from Foto DNG.
You can see the entire feature on Foto DNG Issuu or at Foto DNG website.
Costume Designer: Raquel De Haro
Models. Raquel De Haro | Ruth Sanz
Make-up/Hair Stylist. Itza Alonso
Making of:
Video. Cláudio Sousa
Soundtrack. o_iElectricista
Note: The project was officially released last year, at that time my website was still with the old domain so the information you see on the first page of the spread is incorrect. The current website is: www.aisaaraujo.com
This entry was originally posted in February the 2nd 2012 . It was inserted on the "From the Arquives" feature and updated with new photos on December 2013.


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Alternative Healthcare in Karnataka
Bengaluru, 560004
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+91 9 740 966 647Go to website
Our Purpose is to make this world Healthier and Happier. We are committed for Helping you to achieve Your Health and Fitness Goals.
Our Purpose Driven Nutrition approach is focused to Help you live a Healthy Active Lifestyle with Balanced Nutrition
There is a certain procedure which is followed consistently by us . When you visit our center. You will be taken through a proper guidance channel in which our wellness coaches will listen to your concerns, identify the area of opportunities for you specifically and then they will lay the table of solutions before you and will ask you to go for the one which suits your daily life better.
Send a message to Fit Parinde


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Research Indicates TBIs May Cause Higher Risk of Stroke
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Research Indicates TBIs May Cause Higher Risk of Stroke
Traumatic brain injuries are a serious health issue for Polk County residents and for Americans throughout the country. A TBI occurs when there is a bump or jolt to the head that disrupts the normal functions of the brain. According to the Centers for Disease Control and Prevention, TBIs cause approximately 1.7 million deaths, hospitalizations, and emergency room visits on an annual basis.
The Link Between Brain Injuries and Stroke
A TBI can have a wide range of long-term and short-term effects on a person. These effects may include difficulties thinking and reasoning, problems with touch, taste and smell, issues communicating or expressing emotions, and emotional effects such as depression and anxiety.
In addition to these effects, new research indicates that suffering from a TBI may also enhance a person's susceptibility to a stroke. When a person suffers from a stroke, they may almost instantaneously lose their ability to speak, find that one side of their body becomes paralyzed and may also have memory problems. According to the study, researchers from the University of Michigan concluded that those who had experienced a TBI were 30 percent more likely to suffer from a stroke, even after taking into account additional causation factors such as age and cholesterol levels.
The study compared two specific groups to determine which factors had the greatest impact on stroke risk. The first group consisted of 435,630 people with an average age of 49.2 that had suffered from a traumatic TBI. The other group was made up of 736,623 people with an average age of 50.2 that had endured some type of head trauma but did not result in a TBI. The researchers followed the participants for 28 months after their accident and found that one percent of all participants endured an ischemic stroke between the time of their injury and the 28 months in which the study went on for.
Living with a TBI
To minimize the impact of a TBI and its health effects, individuals suffering from a TBI should:
- Get plenty of rest in the days following the accident and shouldn't rush to get back to work or school.
- Refrain from activities that could cause another brain injury.
- Consult with their doctor to determine when it is safe to drive a car, ride a bike or drink alcohol.
- Only take the drugs that their doctor prescribed.
- Write information down if memory is a problem.
In addition to these recovery tips, individuals should be sure to contact a personal injury attorney if they are suffering from the effects of a TBI. If you were in an accident that resulted in a TBI due to the negligence of another person, consult with a personal injury attorney in Des Moines at Reid Law Firm to determine what your legal rights are.
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In Costa Rica the most expensive properties are within sight of the Church and Park. This property is located on the corner of the busiest street and the church. You couldn't ask for a better location. The building is very old, it could be repaired and made into just about any kind of business, or torn down.
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Commercial Property in San Ramon in a Perfect Location
Commercial Property in San Ramon in a Perfect Location


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NECK-STRENGTHENING EXERCISES VIDEO Mike Gillette Explains the Neck's Structure and Its Susceptibility to Injury in Martial Arts and Self-Defense Training"The neck is an interesting piece of architecture because it is the pathway for some of the most aspects of the body: the central nervous system, all of your airway, your internal plumbing as far as your circulatory system is concerned," Mike Gillette says. "But interestingly, it is all built around one of the most structurally weak parts of the body." Gillette's breakdown of why neck-strengthening exercises are an important part of martial arts injury prevention and street-fighting preparation considers:
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NECK-STRENGTHENING EXERCISES VIDEO Mike Gillette Demonstrates Neck Exercises for Strengthening Its Structure and Preventing Injury During Martial Arts Training or Self-Defense Techniques"The nice thing about working on neck strength," Gillette says, "is you develop strength in this area pretty quickly. You'll experience pretty immediate feedback, which is [good for motivation]." The martial arts conditioning expert warns against movements during neck-strengthening exercises that are too fast or jerky, as this would be in stark contrast to the goal of injury prevention. "Notice that I'm not going quickly, I'm not snapping," he says during a demonstration of lateral flexion. "These movements are all very smooth. They have to be smooth, they have to be controlled because [the neck] is a very easy area to injure." Gillette's final word regarding this workout routine? "All of these [moves] are very simple," he says. "Don't over-think them. Don't try to make them more complicated than they are. You need to work on all [the] planes of motion to have a sufficient balance of musculature. ... If you're not building up the flexion muscles, if you're not building both sides of your neck, you're setting yourself up for injury -- and that's the opposite of what we want to accomplish here."
For more information about Scott Bolan and Mike Gillette's training programs and products, visit martialpowersecrets.com and devastatingfighting.com.


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Winter Wedding?
Hi All,
With Winter Wedding season fast approaching, I wanted to talk about cover ups.
So you have spent a fortune on THE dress, but now the wedding is fast approaching and you want to cover up a little for the ceremony, these days there is a chill in the air after all.
I have pulled 5 boleros for you to check out.
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Much love and happy planning,


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