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All About Aurora Postage Stamp Trains
Prototype Information
These highly successful diesel-electric locomotives were manufactured by the Electro-Motive Division of General Motors; the F7s were produced from 1949 to 1953, and the F9s from 1953 to 1960. The F7 was the single most popular locomotive in its class, and saw use in both freight and passenger service on well over fifty railroads in North America. Trix's model is correctly referred to as an F7 in their catalog, whereas Aurora inexplicably changed it to F9, which is incorrect. That said, the main difference between the two is the pattern of smaller grilles along the side between the porthole windows.
Model Information
Catalog Numbers/Road Names
Product Photos
A Pennsylvania F9-B was only available as a dummy.
It's very difficult to find B&O diesels in good shape. The gold printing is not durable: it fades, and is sometimes almost completely worn off. Also, the light grey paint chips easily.
In the early 1970s, American Tortoise became the sole importer of these locos, which were sold under the Minitrix and Model Power brands. Production continued until the late 1990s, when Trix went bankrupt, and their new owner, Märklin, ended production of all North American models.
Given that each road name has a unique catalog number, the road codes included on the packaging seem a bit redundant. Odd, too, that they didn't always do it.
See Also...
Return to: Locomotives
Postage Stamp Trains is a Trademark of the Aurora Plastics Corporation.

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Like A Girl Case Study Cannes Weather
One bronze statue will be chasing lots of gold ones on the Croisette next week, as McCann's Fearless Girl enters the Cannes Lions festival as a heavy favorite for hardware. But it's hardly the only brilliant work that will be jostling for attention in the jury rooms.
Leo Burnett is out with its 30th annual Cannes Predictions list, which you can see below. If there's a common thread that connects them, it's the power of the unexpected, from a completely new way to talk about organ donation to an overnight Instagram success who hid a troubling secret.
Visit adweek.com/cannes all next week for real-time reports from the festival, including the big winners, video interviews with top executives, trends, analysis and much more.
Channel 4, "We're The Superhumans"
Agency: 4Creative, London
Best ad ever made about disability? It might be Channel 4's joyous three-minute musical for the 2016 Paralympics—a follow-up to Film Craft Grand Prix winner "Meet the Superhumans" from 2012. The top Film winner at The One Show this spring, it would be an upset if it didn't win at least one of the two Film contests in Cannes.
State Street Global Advisors, "Fearless Girl"
Agency: McCann, New York
Cannes will surely be a coronation for this hugely inventive and spectacularly executed corporate feminist icon, which could win any number of Grand Prix—from Glass, PR and Outdoor early in the week all the way to Titanium on Saturday. Look for our video interview with its young creators during Cannes week on Adweek.com.
Ikea, "Cook This Page"
Agency: Leo Burnett, Toronto
Find new foods intimidating? Ikea made it easy with "Cook This Page," featuring fill-in-the-blank recipes printed with food-safe ink on cooking parchment paper. Add the ingredients right on the page, roll it up and throw it in the oven—and you have a meal. An inspired and useful merger of food and design.
Transport Accident Commission, "Meet Graham"
Agency: Clemenger BBDO, Melbourne
The year's most visually striking safe-driving campaign imagined what humans would look like if we evolved to withstand car-crash forces. Artist Patricia Piccinini's avant-garde creation went mainstream, as Graham's odd visage was unmissable in social feeds—and made people consider, paradoxically, the frailty of today's human body.
Nike, "Unlimited Stadium"
Agency: BBH, Singapore
The beautiful footprint-shaped design of this running track, which Nike built across a whole city block in Manila, was just the start of its coolness. The 200-meter track was lined with LED screens, inviting runners to engage in a virtual race against avatars of themselves. Experiential sports marketing at its very best.
Coca-Cola, "The Line-Up Song"
Agency: FP7, Cairo
After six years away from competitive play, most Egyptians didn't know their own national soccer team. But Coke found an ingenious way to get them to learn the players' names. It took a nursery rhyme all Egyptians grew up memorizing, and changed the words to include the team's lineup.
Donate Life, "The World's Biggest Asshole"
Agency: The Martin Agency, Richmond, Va.
Can even the most wretched person be redeemed? They can if they're Coleman F. Sweeney, a horrible human being through most of Donate Life's three-minute spot who ends up saving lives, upon his untimely death, by being an organ donor. A great counterintuitive idea from Martin, brought to life expertly by actor Thomas Jane.
Sony PlayStation, "Gravity Cat"
Agency: Hakuhodo, Tokyo
Two sisters try to capture a gravity-defying kitten as their apartment very literally turns upside down in this crazy crowd-pleaser from Japan for the video game Gravity Daze 2. The set actually flipped, thanks to some inspired production design, and the handheld camerawork lent this four-minute film an urgent indie vibe.
Amnesty International, "The Refugee Nation"
Agency: Ogilvy & Mather, New York
Ogilvy took home Best of Show at The One Show for designing the lifejacket-inspired flag of Refugee Nation and its Olympic team, and coming up with a national anthem and a program to recycle old lifejackets into flags. The brilliantly simple design, and the global urgency of the work, will wow the judges in Cannes, too.
Addict Aide, "Like My Addiction"
Agency: BETC, Paris
This sneaky social campaign put a dark twist on influencer marketing, as BETC made a fake Instagram account for a fictional woman, Louise Delage. She seemed like another chic Parisian, but her endless selfies slowly revealed a troubling drinking problem, shocking the 17,000 unsuspecting followers she amassed in a few months.
H&M, "Come Together"
adam&eveDDB, London
Wes Anderson directed this delightful Christmas spot for H&M, starring Adrien Brody as a train conductor who organizes an impromptu celebration on board when delays on the line derail everyone's scheduled holiday plans. The trademark Anderson quirkiness and gorgeous design are all here, along with a very poignant ending.
Samsung, "The Ostrich"
Leo Burnett, Chicago
A flightless bird soars, thanks to virtual reality, in this spot by Burnett that's racked up 24 million YouTube views. Dramatizing the joys of VR in advertising is notoriously difficult, but this inspired concept and lovely execution added up to a charming bit of storytelling.
Sandy Hook Promise, "Evan"
BBDO, New York
The mother of all rug-pulls happens at the end of this 2:30 film, which appears to be about a high school romance, but turns out to be a memorable PSA warning indeed. The masterpiece of misdirection is likely to compete strongly in both Film contests.
Nike, "Time is Precious"
Wieden + Kennedy, Portland, Ore.
This clever, claustrophobic text-only video campaign encouraged viewers to get away from the screens—movies, TV shows, social networks—and go for a run. The execution is pitch-perfect, and it's great to see W+K, maker of so many Nike blockbusters, pack such a punch with the simplest of building blocks.
Gatorade, "Serena Williams' Match Point"
TBWA\Chiat Day, Los Angeles
The first in-app Snapchat video game featured 22 levels of gameplay, each representing one of the 22 Grand Slam singles titles Williams has won. In each level, players attempt to win the "match point" of one of those matches. In the most ephemeral of mediums, this work drew remarkable engagement—an average of three minutes per player, an eternity in Snapchat time.
Old Spice, "Smell 'Em Who's Boss"
Wieden + Kennedy, Portland, Ore.
Actors Thomas Beaudoin and Alberto Cardenas starred in this campaign, which broke during Cannes week last summer. The spots, offbeat in the classic Old Spice way, included one with Beaudoin going on the most anatomically freaky job interview ever.
Geico, "Condensed Ads"
The Martin Agency, Richmond, Va.
Geico has been entertainingly hacking the lowly YouTube preroll ad ever since "Unskippable," the celebrated 2015 campaign that won the Film Grand Prix and Adweek's Ad of the Year award that year. This year's installment—ads that get crushed so you don't have to watch them—worked so well, they aired on TV too.
Mexico Tourism, "Tequila Cloud"
Lapiz, Chicago
Lapiz concocted a truly unique weather event—a cloud that rains tequila—in this stunt for the Mexico Tourism Board. The activation went down in Berlin, Germany, during the rainiest month of the year, to promote Mexico as a vacation destination.
Spanish Lottery, "December 21st"
Leo Burnett, Madrid
In the latest much-anticipated ad for the Spanish Christmas lottery, retired schoolteacher Carmina mistakenly believes she and her community have won the draw—the day before it actually happens. Lovely storytelling from the client and agency that made the enormous hit "Justino" the previous year.
Apple, "Stroll"
TBWA\Media Arts Lab
Lil Buck strolls down the street and is suddenly freed from gravity as he gyrates through Mexico City to the lilting tune of "Down" by Marian Hill. The reason? Apple's wireless AirPods headphones, which have allowed the freestyle dancer to become unbounded in every sense.
John Lewis, "Buster the Boxer"
adam&eveDDB, London
A year after the somber "Man on the Moon" campaign, John Lewis and adam&eveDDB went for pure, unbridled joy in their hugely anticipated annual Christmas ad. The two-minute spot was incredibly charming, and offered a nice ending to what had been, for so many, a very difficult 2016.
Tourism Ireland, "Doors of Thrones"
Publicis Worldwide, London
In January 2016, The Dark Hedges—a centuries-old avenue of interlocking beech trees in Northern Ireland, where HBO's Game of Thrones has been filmed—was hit hard by a storm that leveled some of the trees. Over ten weeks, Publicis and Tourism Ireland used the fallen wood to make 10 bespoke doors each depicting an episode from Game of Thrones Season 6. Beautifully crafted out-of-home work.
Kenzo, "My Mutant Brain"
Framework, New York
Margaret Qualley spasms to a fevered beat, and eventually shoots laser beams out of her fingers, in this ludicrously entertaining four-minute film from Spike Jonze for fragrance brand Kenzo. Easily the wildest acting performance in any ad over the past year—set to the original track "Mutant Brain," from Jonze's brother Sam Spiegel and Ape Drums.
Samsung, "Pocket Patrol"
Leo Burnett, Sydney
Burnett worked with Samsung and Surf Life Saving Australia to create an AR app that helps raise awareness of the No. 1 hazard on Australian beaches—rip tides. The app enables users to visualize identified hazards (rips, and also submerged rocks and shallow sandbanks) by using a combination of data uploaded by lifeguards and surf lifesavers as well as AR, GPS, compass, gyroscope and image recognition.
Burger King, "Burning Stores"
David, Miami
Burger King made an incredible series of print ads from agency David that showed real emergency-scene photos of actual BK restaurants on fire. The point? To remind people that BK always flame-grills its burgers.
Update (June 2014): The 2014 Cannes Mobile Lions winners are here.
Awards:Cannes Lions International Festival of Creativity
Founded: 1954; Mobile Lions launched 2012.
Deadline for entries: March.
Entry fee (for Mobile Lions): €399 (US $528.65) for international entries €478.80 (US $634.37) for UK entries.
Number of entries: 1,061.
Winners announced: June.
Prize: (much coveted) Lion trophy.
mobiThinking verdict: mobiThinking campaigned for years for a Mobile Lions category at Cannes, so it's good to see it attract a whopping 965 entries in 2012 and 1,061 in 2013. (All the stats are analyzed here). The quality and variety of winners is pretty impressive, highlighted by an SMS-based m-learning initiative from the Philippines winning the Mobile Lions Grand Prix 2013. The most excellent thing about Cannes is that most entrants prepare an enlightening video case study (most of which you will find below).
In 2012, the mobile categories were carefully crafted (disclosure: mobiThinking was one of the advisers to the Cannes organizers as the mobile Lions was set up), to help to avoid the tsunami of branded novelty apps which monopolize other mobile awards.
Judges: Rei Inamoto, AKQA (USA); Christopher Miller, Draftfcb (USA); Dirk Freytag, (Germany); Gaston Legorburu, SapientNitro (USA); Hiroki Nakamura, Founder, Party (Japan); HyeRan Park, SK Telecom (South Korea); Justin Baird, Partner, Jumptank (Australia); Magnus Jacobsson, DDB Stockholm (Sweden); artin Lange, Ogilvy & Mather (USA); Matias Palm-Jensen, McCann Erickson EMEA (UK); Michel Lent, Pereira & O'Dell (Brazil); Scott Seaborn, XS2 (UK).
Previous mobile winners with video case studies:Cannes Lions 2012 • Cannes Lions 2011 • Cannes Lions 2010.
• Guide to mobile awards • World Summit Mobile Awards • EMMAs • Smarties (MMA Awards) • Global Mobile Awards • Cannes Lions • Meffys • Webby Awards •
• Congratulations winners, if you would like to see your video case study featured here, or if we've have missed any award-winning mobile campaigns at Cannes, please contact: editor (at) mobiThinking.com.
Essential reading for all prospective awards entrants:
• The rise of mobile Web, mobile for good and other trends from Cannes Mobile Lions 2013.
• Confessions of a inaugural Cannes Mobile Lions jury member.
• Mission possible: how mobile helps companies deliver strategic objectives.
Grand Prix winners
TXTBKS (The Philippines)
Awards: Grand Prix Mobile Lion.
Category: G01 Messaging Campaigns, including SMS, MMS and Mobile Email.
Brand: Smart Communications.
Agency: DDB DM9jaymesyfu Makati City
Summary: In developed countries, tablets and e-readers have become the solution to large, heavy textbooks. But for Philippine public schools students, even the cheapest model is worth more than what their families make in a month. In fact, the only gadgets most own are one or two old analog mobiles phones, used mainly for texting. This is tragic because they're the ones who need a textbook alternative the most. Kids as young as seven must bring up to 22 books daily, leaving them exhausted and unfocused even before their first class—and in many documented cases, afflicted with scoliosis. But what if you could use these millions of phones to create a new brand of textbook? So Smart, the Philippines' largest telecommunications company, introduced Smart TXTBKS. Over six months, we collaborated with respected textbook authors and publishers to refine official school texts into 160-character messages. These were then programmed into the inboxes of thousands of inactive surplus SIM cards. Which were then repackaged into new Smart TXTBKS. So it turned even the oldest analog phones into a new type of e-reader. And old text SIM cards into a new brand of textbook. It was launched in the partner schools that needed it most. And a quarter after, this simple—and, in fact, low-tech—solution had made a profound sustainable impact. School bags were 50 percent lighter, attendance was 95 percent, and average test performance was 90 percent during implementation.
And with petitions and pledges from schools, families, and education sector members, TXTBKS is going even further, with plans underway for more subjects and grade levels; kits so schools can reproduce as many TXTBKS as they need for free; and a roll-out across the Philippines.
More information: See this blog post • submission.
Video case study: TXTBKS (The Philippines).
The Selfscan Report (Germany)
Awards: Grand Prix Design Lion; Silver Design Lion.
Category: A10iii Graphic Design & Design Crafts: Large Business.
Brand: Auchan.
Agency: Serviceplan Munich.
Summary: The main objective for Auchan, one of the biggest hypermarket chains in Europe, was to create a sustainability report, which is sustainable by itself. Therefore we not only wanted to create a report that requires as little paper as possible, but especially use the existing channels of distribution for our idea. We used the receipts given to the customers as the medium for our sustainability report. We put barcodes on these receipts that the customers could scan by using a scan-app. By doing so the content of the report immediately appeared on their smartphones. Per report we saved over 99 percent paper. And within one week we reached more than 1.5 million people compared with pervious year. The sustainability report was very well received and the feedback was unanimously positive.
More information:submission.
Video case study: The Selfscan Report (Germany.
Gold winners
• Includes both Mobile Lions and mobile campaigns that won in other Lions categories.
Clouds over Cuba (USA)
Awards: 2x Gold Cyber Lion; Gold Mobile Lion; Silver Mobile Lion; Silver Cyber Lion; Silver Design Lion; Bronze Mobile Lion.
Category: I03. Mobile: Craft: Best User Experience. Cyber: Websites & Microsites: Charities, Public Health & Safety, Public Awareness Messages. Cyber: Craft: User experience.
Brand: JFK Presidential Library & Museum
Agency: The Martin Agency, Richmond.
Summary: An interactive multimedia documentary commemorating the 50th anniversary of the Cuban Missile Crisis. The main feature: lays out the full story of the Crisis, beginning in 1959 and continuing on until the missiles are removed in October 1962. Historical dossier: As you watch, 200 archival photos, videos, documents and audio recordings are automatically added to a digital dossier for further review at any time. Mobile sync: Smartphone users can link their phones with the film so these items get automatically sent to their phone in sync with the documentary playback. Expert interviews: 15 different subjects are explored in greater depth via expert interviews. Calendar integration: Follow the crisis "live" in real time by importing all JFK's secret ExComm recordings into your iCal or Google calendar, so you can "attend" the meetings live, 50 years after they happened. What If? A short film set in an alternate 2012 in which the Cuban Missile Crisis escalated into nuclear war 50 years earlier, this intertwining tale tells the story of four fictional characters who each remember the horrors of nuclear war in their own way.
More information:Case study • Submission • How Cannes winners used mobile Web.
Video case study: Clouds over Cuba (USA).
Third Eye (Singapore)
Awards: 2X Gold Direct Lions; Silver Mobile Lion; Bronze Promo Lion.
Category: B02. Best Use of Digital Direct Marketing: Mobile Marketing; B12. Product & Service: Public Health & Safety, Public Awareness Messages.
Brand: Starhub Mobile
Agency: DDB Group Singapore
Summary: StarHub Mobile is one of the largest Telcos in Singapore with 2.2 million subscribers in a country of 5 million people. Leveraging on its reach, we partnered StarHub Mobile with the Society of Visually Handicapped in a micro-volunteering project called Third Eye. This initiative is designed to end the social isolation experienced by the visually impaired. The Third Eye experience can be likened to having volunteers sit with the visually impaired, spend time with them and describe the world to them. Third Eye is designed to crowdsource vision and care for the visually impaired. With Third Eye, we connected a community of micro-volunteers to the visually impaired. Using inbuilt iOS and Android's accessibility features, a visually impaired person can easily take a picture of anything with a touch. The image is then shared with micro-volunteers in real-time as a query. The volunteers can describe the image to the visually impaired, from wherever they are, making volunteering effortless, easy and instant. The replies are then converted from text to speech for the visually impaired. The project has just launched, but the current approximate ratio of micro-volunteers to visually impaired is already 12:1, replies within the first 20 seconds is 3.7 and incorrect responses is less than 0.004%. "Project Third Eye demonstrates that together we can change lives. I believe it'll open more than just eyes, it'll open hearts." Michael Tan, Executive Director, Society of the Visually Handicapped.
More information:Case study; Submission.
Video case study: Third Eye (Singapore).
Back To Vinyl – The Office Turntable (Germany)
Awards: Gold Media Lion; Gold Design Lion.
Category: Media Lion: Use Of Media: Best Use Of Audio. Design Lion: Graphic Design & Design Crafts: Promotional Item.
Brand: Kontor Records.
Agency: Ogilvyaction Düsseldorf.
Summary: Kontor, the world's biggest dance-music label, wanted to promote the new Boris Dlugosch release to the advertising industry. But they were targeting the world's most un-impressible audience: agency creative directors. These guys either pass promo CDs onto their secretaries or, more often, just bin them. We had to find a way to get through to all of them so that they would actually listen to the new Kontor release. Just like every good DJ knows – there's a unique way to get your audience really tuned in – real vinyl. So that was what we would send the creative directors. No CD, MP3 or USB – just good-old fashioned RPM. But, as cool as vinyl might be, few creative directors own a turntable anymore. So, we – literally – put a spin on things. Together with the vinyl disc, we mailed them a 'turntable' – made from the envelope, and a QR code to play it. Our audience just had to flip the envelope and then put the disc on the 'turntable'. They could then activate the QR code with their phone, place it over the record and listen to the new track. Plus, they could also play other tracks, or contact Kontor via the connect icon. 71 percent of the 900 Turntable QR codes were activated. That's 64 percent more than the average response. We also got a lot of great feedback – from some of the industry's most important people. 42 percent followed the link to the Kontor Online Store.
More information:Submission • How Cannes winners used mobile Web.
Video case study: Back To Vinyl – The Office Turntable (Germany).
World Wide Maze (Japan)
Awards: Gold Mobile Lion; 2x Silver Mobile Lions.
Category: E02. Mobile games: Services.
Brand: Google.
Agency: Party Tokyo.
Summary: To demonstrate the power of the Chrome browser on both PC and Mobile, we created "World Wide Maze." By using WebSocket, WebGL, and the Chrome Tab Sync function, we created a game where you can turn any website into a 3D maze and play using your smartphone. Simply connect Chrome on your PC and mobile with Tab Sync, and search for any site you want to play. Once its transformed into a stage, control the ball by tilting your smartphone and head to the goal. Points will be given based on the time and number of items you picked up along the way, which you can share and compete scores with your friends. As a result, World Wide Maze became a huge buzz in global press and social media and drove Chrome usage on both PC and mobile, allowing millions of people to experience the internet in a whole new way.
More information:Case study • Submission • How Cannes winners used mobile Web.
Video case study: World Wide Maze (Japan).
Missing Children (China)
Awards: Gold Mobile Lion; 2x Silver Mobile Lions.
Category: C05 Mobile Applications: Charities, Not For Profit And Public Information.
Brand: Baobeihuijia.Com – 'Baby Back Home' Volunteers Association.
Agency: JWT Beijing.
Summary: In China, over 20,000 children go missing each year. Abducted not for ransom but sold into slave labor, prostitution, or a life on the streets as beggars. For the parents, hope to find their children in a country so big, is small. Baby Back Home helps families by publishing missing profiles on their website. Unfortunately, with little success. They desperately needed a more effective means to find these missing children. Idea: To enable anyone who owns a smartphone to become an instant search volunteer just by taking a photo of a child they suspect may be lost or stolen. The Missing Children APP then compares the image to Baby Back Home's missing persons database to identify a match. With Face Recognition Technology, the result is almost instantaneous. Results: In the first week, we had two long-awaited family reunions. Over 20,000 APP downloads means lots of search volunteers.
More information:Case study • Submission.
Video case study: Missing Children (China).
Free The Forced! (Germany)
Awards: Gold Mobile Lion; Silver Mobile Lion; Bronze Media Lion.
Category: B05. Mobile Websites and Web apps: Charities, not for profit and public information.
Brand: United Nations Association Of Germany.
Agency: Cheil Schwalbach.
Summary: Every year 60,000,000 women are forced to marry. The United Nations Association of Germany wants to help the victims and make this invisible crime visible. On a bridge full of "love padlocks" in Cologne, we put up 3,500 padlocks representing women trapped in a forced marriage. Via a QR Code on each lock people donated and received a number code to open the lock and free a woman – at the same time spreading the word with social media functions. In three days: Almost all locks were opened and donations for the UN trust fund to end violence against women went up by 279 percent. Also 570,000 people got involved on social media channels and media reach came to a total of 5.3 million.
More information:Case study • Submission • How Cannes winners used mobile Web.
Video case study: Free The Forced! (Germany).
Scrabble WIFI (France)
Awards: Gold Mobile Lion; Silver Mobile Lion.
Category: A01. Creative use of technology: activation by location or proximity.
Brand: Mattel.
Agency: Ogilvy Paris.
Summary: Today, mobiles connect people across the world, help us organize our lives and entertain us with hundred of games. But the more we use them, the more we forget how to spell. Our goal was to convince smartphone users to play their first scrabble word. And in order to succeed, we've rewarded them with what they need the most: a WIFI connection.
Bases on scrabble rules, the higher your score, the longer your connection. A scrabble WIFI van was travelling around Paris, delivering WIFI connection. It was parking in front of parks, museums, shopping center…
Thanks to this campaign and its success the client wants to install Scrabble WIFI as the most playful way to get connected everywhere. We are already talking about partnership with airports, highway rest top, resorts and fast-food restaurant for the second step of the campaign.
More information:Case study • Submission • How Cannes winners used mobile Web.
Video case study: Scrabble WIFI (France).
ScoreCleaner Notes (Sweden)
Awards: Gold Mobile Lion; Silver Mobile Lion.
Category: C03 Mobile Applications: Media, Entertainment And Leisure.
Brand: DoReMIR Music Research AB.
Agency: Mobiento Stockholm.
Summary: Inspiration can surprise you, because great ideas just happen. ScoreCleaner captures your musical ideas, in the moment. It's the only mobile app that translates a recording into a musical score – just press record and then start singing, playing, or humming. The app's unique technology, developed from years of sound research, translates your melodies and rythms into sheet music, and the intuitive mobile user interface makes it very easy to use. ScoreCleaner even syncs through the Cloud, so later you can take your idea further, and easily pass the music on. The underlying technology performs a musically intelligent interpretation of pitch, time signature, rhythm/meter, and tempo directly from monophonic audio input. There are no limitations with regards to musical style – ScoreCleaner tracks composite meters, syncopation, minor/major keys, free rhythm, and more. When finished, you can play the song back, using either MIDI piano sound or the original recording, store it in the ScoreCleaner Cloud service, and continue editing it in ScoreCleaner Desktop.
More information:App • Submission.
Video case study: ScoreCleaner Notes (Sweden).
Window Shopping (Finland)
Awards: Gold Cyber Lion; Bronze Mobile Lion; 2x Bronze Media Lions.
Category: Other Digital Channels.
Brand: Adidas Neo.
Agency: TBWA Helsinki.
Summary: Why is "window shopping" missing the shopping part? We set out to change a piece of retail forever. Within 10 months of rapid prototyping, we built a system that turns any storefront window into a fully functional virtual store with the most responsive user experience ever. By combining the storefront with the already existing eCommerce, the system effectively extends store opening hours to 24/7. Since the "first screen" of our target audience is the mobile, a major part of the success was to find the simplest possible way to connect with that device. But we also knew that we had incredibly short time to establish that connection. Asking people to download a custom app was out of the question and QR offered a too unreliable experience. In the end we built everything in HTML5. Window interface and mobile. Through a by-directional connection via a simple URL, the users paired their mobiles with a one-time PIN. From that on, the user could simply drag products into a shopping bag on the window, to see them instantly appear on their device. A true wow effect. The mobile site was plugged straight into the adidas eCommerce system, essentially operating as a mini eCom in itself. If shoppers shared their list of products it was a responsive design, looking great on a laptop or tablet too. If friends changed sizes, colors etc, they could re-share their own unique list. This increased the impact of just one person trying the window. The result was great! We had daily conversion, which proved the viability of the system. Because of that we are now looking on how to scale up. If someone interacted with the system, up to 90% of bypassers attention was caught and around 1 in 4 entered the store after playing with the window. We put shopping into window shopping!
More information:Case Study. Submission • How Cannes winners used mobile Web.
Video case study: Window Shopping (Finland).
Second life/Reborn apps (Belgium)
Awards: Gold Mobile Lion; Bronze Direct Lion.
Category: C05 Mobile Applications: Charities, Not For Profit And Public Information.
Brand: Reborn Organ Donation Foundation
Agency: Duval Guillaume Modem Antwerp.
Summary: In Belgium, every year 300 people die because they don't get a new organ in time. That's one almost every day. That's why the Belgian non-profit organization ReBorn to be Alive is always looking for new and relevant ways to find more organ donors and to inform people about the problem. Idea: These days, every big event has its own smartphone application. When the event is over, the app loses its purpose and remains unused. However, a lot of people still keep the app on their phone. We asked big event organizers to give their apps a second life in order to find people who want to give their organs a second life. Via the so-called Reborn App, people learn about organ donation and can easily sign up as an organ donor. Results: Three of the biggest Belgian events already had their app Reborn, reaching circa 60.000 possible new organ donors. During the rest of the year, as events come and go, more major events have already committed to giving their app a second life as well, resulting in a total reach of around 140.000 people.
More information:Case study • Submission.
Video case study: Reborn apps (Belgium).
Old Phones Give New Life (Singapore)
Awards: Gold Mobile Lion.
Category: C02. Mobile Applications: Services.
Brand: Singtel: Project Silverline.
Agency: Ogilvy & Mather Singapore.
Summary: Singapore has one of the fastest growing aging populations in the world, but as the country develops, many seniors don't have access to technology and are losing touch with the world. They grow increasingly isolated and estranged from the society – which contribute to health problems. Project SilverLine was commissioned to help connect the seniors back to the community. To help connect seniors back to the community, used smartphones are collected and refurbished with senior-friendly apps, which help seniors to: read daily quotes and interesting facts keep their minds active; get daily reminders to take their daily medication; capture moments with the camera function and share experiences with friends; connect with family and friends using a picture speed dial; and call for an ambulance easily in the event of an emergency. Seniors are then taught to use the phones so they can reconnect with family, friends and the community. Via the project over 1,000 seniors were reconnected back to the community through refurnished phones.
More information:Case study • Submission.
Video case study: Old Phones Give New Life (Singapore).
Get Cash (UK)
Awards: Gold Mobile Lion.
Category: C02. Mobile Applications: Services.
Brand: RBS.
Agency: SapientNitro.
Summary: GetCash offers NatWest and RBS customers an easy fix for lost or forgotten cards, a way to quickly send money to family or friends in need, or a choice of leaving their wallets at home in favour of their mobile phones. GetCash solves this in a totally secure and painless way for the first time anywhere in the UK. The number of NatWest and RBS customers that leave the house for work or a big night out, only to find they've left card or wallet or purse behind, is huge. But the one thing they will always remember is their smartphone. With GetCash, you choose the amount of cash you would like to withdraw on your mobile. You're then provided with a one-use only secure code that can be used at any 1 of over 8,000 ATM's in the UK. Since the launch on 13th June 2012 over 161,900 GetCash requests with a total value of £5.5 million have been processed.
More information:Case study • Submission.
Video case study: Get Cash (UK).
Track My Macca's (Austraila)
Awards: Gold Media Lion.
Category: Use Of Media: Best Use Of Mobile Devices.
Brand: Mcdonald's Austraila.
Agency: DDB Sydney/OMD Australia.
Summary: For over a decade McDonald's have tried to change people's negative perceptions of their food. The traditional channels haven't worked: 50 percent of Australians don't trust their ingredients. How could we change attitudes and bring some magic back to the restaurant experience? TrackMyMacca's is an augmented reality mobile app, that lets customers track where the ingredients in the food they just bought came from. TrackMyMacca's uses the iPhone's GPS to find out which restaurant you're in. Image recognition software triggered by McDonald's packaging (188 million pieces were changed) calculates what you're about to eat. By combining this with the date and time, the App accesses McDonald's comprehensive supply chain in real-time to find out the story of the exact product sat in front of you. 3D augmented reality then turns restaurant tables into stages, letting users pick an ingredient and find out all about it. Customers can then share their experience via Facebook and encourage their friends to try the App themselves. In the first month relying on owned media alone: the App was downloaded 45,883 times (that's once per minute!); over 51,327 people viewed our demo video and engagement was strong with 62,219 views on the core messaging screens; close to 25% of users experienced the full journey through the 3D augmented world, finally 'meeting' one of the farmers who supply ingredients in the product they just tracked; TrackMyMacca's received 660m impressions worth of Global PR coverage on launch.
More information:Submission.
Video case study: Track My Macca's (Austraila).
Cannes Mobile Lions winners and shortlist by category
• Includes video case studies from Silver and Bronze Lions winners not shown above.
A. Creative use of technology
A01. Creative use of technology: activation by location or proximity
Gold:Scrabble Wifi (France) – Mattel/Scrabble/Ogilvy Paris (see case study above and How Cannes winners used mobile Web).
Silver:Most Valuable Check-In (Canada) – Missing Children Society Of Canada/Grey Group Toronto.
Bronze:NFC Charity Stickers (Hong Kong) – Unicef HK/Cheil Hong Kong.
Bronze:Bluetooth Diaper Alert (Brazil) – P&G/Africa Sao Paulo.
• The End of The Silent Magazine (Brazil) – Billboard/Ogilvy São Paulo.
• Air Check In (Brazil) – Sky Company Skydiving/Age Isobar São Paulo.
Video case study: Most Valuable Check-In (Canada).
A02. Creative use of technology: Augmented mobile experience
Silver:Missing Children (China) – Baobeihuijia.Com/JWT Beijing (see case study above).
Silver:The World's First Interactive Obituary (Mexico) – Funerarias J. Garcia Lopez/Ganem Group Mexico City (see How Cannes winners used mobile Web).
Silver:Penguin Navi (Japan) – BRAND/Hakuhodo Tokyo (see case study below).
• Newspaper With Children (Japan) – The Tokyo Shimbun /Dentsu Tokyo (see case study below).
• Track My Macca's (Australia) – Mcdonald's Austraila/DDB Sydney (see case study above).
Video case study: The World's First Interactive Obituary (Mexico).
A03. Creative use of technology: Use of multiple screens or networked mobile technology
Silver:Third Eye (Singapore) – Starhub Mobile/DDB Group Singapore (see case study above).
Silver:Mobile Orchestra (USA) – AKQA (see How Cannes winners used mobile Web).
Silver:World Wide Maze (Japan) – Google/Party Tokyo (see case study above and How Cannes winners used mobile Web).
Bronze:Window Shopping (Finland) – Adidas Neo/TBWA Helsinki (see case study above) and How Cannes winners used mobile Web).
Bronze:Easy Way Subtitles (Brazil) – Easy Way Language Center/Loducca São Paulo.
• Durexperiment Fundawear (Australia) – Reckitt Benckiser/Durex/Havas Worldwide Sydney.
• Super Sync Sports (United Kingdom) – Google.
Video case study: Mobile Orchestra (USA).
A04. Creative use of technology: Other technology for mobile.
Silver:Scorecleaner (Sweden) – DoReMIR Music Research/Mobiento Stockholm (see case study above).
Silver:Natalia Project (Sweden) – Civil Rights Defenders/RBK Communication Stockholm.
Silver:Mobilizing The 12th Man (Tunisia) – C.S. Hammam-Lif / Football Club/Memac Ogilvy Label Tunisia Tunis. (see case study below).
Silver:Gadget Show World Tour (Netherlands/United Kingdom) – Channel 5 The Gadget Show/XS2theworld Amsterdam.
• Self (Singapore) – Association Of Women For Action & Research/Lowe Singapore.
• The Talking Shoe Mobile App (USA) – Google/72andSunny Los Angeles.
• The Talking Window (Germany) – Sky Deutschland/BBDO Düsseldorf.
• The Track-List Guest List (Sweden) – Bonnier Art Gallery/DDB Stockholm.
• Full Control (Japan) – KDDI Corporation/Rhizomatiks Tokyo.
Video case study: Natalia Project (Sweden).
Video case study: Gadget Show World (Netherlands/United Kingdom).
B. Mobile Websites and Web apps
B01. Mobile websites and web apps: Products
Bronze:Instagram Menu (USA) – Comodo/Raul X Mihai X Mihnea Brooklyn.
Video case study: Instagram Menu (USA).
B02. Mobile Websites and Web apps: Services
Silver:A New Breed Of Website For A New Breed Of Agency (UK) – Nimbletank (see How Cannes winners used mobile Web).
Video case study: A New Breed Of Website For A New Breed Of Agency (UK).
B03. Mobile Websites and Web apps: Media, Entertainment and Leisure
Silver:Scrabble Wifi (France) – Mattel/Scrabble/Ogilvy Paris (see case study above and How Cannes winners used mobile Web).
• Back To Vinyl (Germany) – Kontor Records/Ogilvyaction Düsseldorf (see case study above).
• Back To Life (France) – Canal+ Les Revenants/BETC Paris (see the 360 degree Les Revenants mobile site.
Video case study: Back To Life (France).
B04. Mobile Websites and Web apps: Social media
Bronze:#Winagainsttheelements# (China) – Nike/AKQA Shanghai.
Video case study: #Winagainsttheelements# (China).
B05. Mobile Websites and Web apps: Charities, not for profit and public information
Gold:Free The Forced! (Germany) – United Nations Germany/Cheil Schwalbach (see case study above and How Cannes winners used mobile Web).
Shortlist:Hashtag Killer (USA) – Water Is Life/DDB New York.
C. Mobile applications
C01. Mobile applications: Products
Bronze:Uniqlo Wake Up (Japan) – Uniqlo/Projector Tokyo.
Bronze:Murphy's When It Rains It Pours (Ireland) – Heineken Murphy's/Publicis Dublin.
• Bluetooth Diaper Alert (Brazil) – P&G/Africa Sao Paulo.
• Kettler S-Fit App (Germany) –Kettler/Iconmobile Berlin.
• Perfect Pace (Brazil) – Asics/Borghi/Lowe São Paulo.
• The Record Re-Calculator (Sweden) – Mcdonald's Sweden/DDB Stockholm.
• Group Alarm (China) – Yili Milk/Cheil Opentide Beijing.
• Designated Texter (Honduras) – Sab Miller/4am Saatchi & Saatchi Tegucigalpa.
Video case study: Murphy's When It Rains It Pours (Ireland).
C02. Mobile applications: Services
Gold:Old Phones Give New Life (Singapore) – Singtel Project Silverline/Ogilvy & Mather Singapore (see case study above).
Gold:Get Cash (United Kingdom) – RBS/SapientNitro London (see case study above).
Silver:Drive Awake (Thailand) – BRAND/BBDO Proximity Bangkok.
Bronze:Weather To Wake (New Zealand) – Metservice/Y&R Wellington.
Bronze:Secret Fishing Spots (New Zealand) – Hutchwilco/DDB Auckland (see case study below).
Video case study: Drive Awake (Thailand).
C03. Mobile applications: Media, entertainment and leisure
Gold:Scorecleaner (Sweden) – DoReMIR Music Research/Mobiento Stockholm (see case study above).
Silver:Kaizervirus (Norway) – Kaizers Orchestra/Anorak Oslo.
• Grolsch Photo Machines (Sweden) – Grolsch Beer/Naked Communications Stockholm.
• Super Heroes Movie Maker (USA) – Lego DC Universe/Pereira & O'dell San Francisco.
• Calvin Harris 18 Months (United Kingdom) –Columbia Records/We Make Awesome Sh.
Video case study: Kaizervirus (Norway).
C04. Mobile applications: Social media
Silver:Mastercard Miyamo (Mexico) – Mastercard/R/GA New York.
Video case study: Mastercard Miyamo (Mexico).
C05. Mobile applications: Charities, Not for Profit and Public Information
Gold:Second-Life Apps (Belgium) – Reborn Organ Donation Foundation/Duval Guillaume Modem Antwerp (see case study above).
Gold:Missing Children (China) – Baobeihuijia.Com/JWT Beijing (see case study above).
Bronze:BHF – Mini Vinnie (United Kingdom) – The British Heart Foundation/Grey London.
Bronze:Level .06 (Sweden) – Systembolaget/Forsman & Bodenfors Gothenburg.
Shortlist:Saving Your Future (Japan) – Yahoo Japan Corporation .
D. Tablets and other devices
Silver:Clouds Over Cuba (USA) – JFK Presidential Library & Museum/Martin Agency Richmond (see case study above and How Cannes winners used mobile Web).
Bronze:Toothbrush Games (Germany) – LZG (German National Center for Health Information/Ogilvy Frankfurt.
Bronze:Fly Delta (USA) – Delta Air Lines/AKQA Washington.
Bronze:WWF Together (USA) – World Wildlife Fund/AKQA Washington (see case study below).
Bronze:Necomimi (Japan) – Necomimi/Dentsu.
• The Singing Alphabet (United Kingdom) – Ministry Of Letters/Mother London.
• The Social Home Tour (Brazil) – Carvalho Hosken/Artplan Rio De Janeiro.
Video case study: Toothbrush Games (Germany)
E. Mobile games
E01. Mobile games: Products
Silver:Jackflush Brahva (Guatemala) – Brahva Beer/El Taier/Tribu DDB Guatemala City.
• Quattro Experience (Canada) – Audi/Zulu Alpha Kilo Toronto.
• Street Quest (South Africa) – Volkswagen/Ogilvy & Mather Cape Town.
Video case study: Jackflush Brahva (Guatemala).
E02. Mobile games: Services
Gold:World Wide Maze (Japan) – Google/Party Tokyo (see case study above and How Cannes winners used mobile Web).
E03. Mobile games: Media, entertainment and leisure
Bronze:Tour Du Sofa (The Netherlands) – Skoda/Achtung! Amsterdam.
E04. Mobile games: Charities, not for profit and public information
No Shortlist.
F. Rich media advertising for mobile devices
Video case study: Screenshot (Brazil).
F01. Rich media advertising for mobile devices: Products
Bronze:The Brightest Online Ad (Germany) – Lupine Lighting Systems/Bike Digital/Publicis Munich.
Bronze:Screenshot (Brazil) – Audi R8/AGENCY AlmapBBDO São Paulo.
Video case study: The Brightest Online Ad (Germany).
F02. Rich media advertising for mobile devices: Services
No Shortlist.
F03. Rich media advertising for mobile devices: Media, Entertainment and Leisure
Shortlist:Instagram Takeover (Germany) – Swiss International Airlines/Serviceplan Munich.
F04. Rich media advertising for mobile devices: Charities, not for profit and public information
Silver:Crash (Brazil) – Peugeot/Y&R São Paulo.
Video case study: Crash (Brazil).
G. Messaging campaigns, including SMS, MMS and mobile email
Grand Prix:TXTBKS (The Philippines) – Smart Communications/DDB DM9jaymesyfu Makati City (see case study above).
Bronze:SOS By SMS (Brazil) – Obra Do Berco/DDB São Paulo.
Video case study: SOS By SMS (Brazil).
H. Best Integrated Campaign Led by Mobile
Silver:Missing Children (China) – Baobeihuijia.Com/JWT Beijing (see case study above).
Silver:Free The Forced! (Germany) – United Nations Germany/Cheil Schwalbach (see case study above and How Cannes winners used mobile Web).
Silver:Secret Fishing Spots (New Zealand) – Hutchwilco/DDB Auckland.
Silver:Mobilizing The 12th Man (Tunisia) – C.S. Hammam-Lif / Football Club/Memac Ogilvy Label Tunisia Tunis (see case study below).
Bronze:Easy Way Subtitles (Brazil) – Easy Way Language Center/Loducca São Paulo.
Shortlist:The Let's Cafe My Latte Art Project (Taiwan) – Family Mart/Let's Cafe/JWT Taipei.
Video case study: Secret Fishing Spots (New Zealand).
I. Craft
I01 Craft: Interface & navigation
Silver:World Wide Maze (Japan) – Google/Party Tokyo (see case study above) and How Cannes winners used mobile Web).
• Old Phones Give New Life (Singapore) – Singtel Project Silverline/Ogilvy & Mather Singapore (see case study above).
• Birdseye (USA) – De-De Email Application.
I02. Craft: Best visual design/aesthetic
Silver:WWF Together (USA) – World Wildlife Fund/AKQA Washington.
Silver:Mirrorworld (USA) – Cornelia Funke/Mirada Los Angeles.
Bronze:Clouds Over Cuba (USA) – JFK Presidential Library & Museum/Martin Agency Richmond (see case study above and How Cannes winners used mobile Web).
• Calendarwatch (Germany) – Denkwerk.
• Singular Masterpiece (China) – Volkswagen/Ogilvy Beijing.
Video case study: WWF Together (USA).
I03 Craft: Best user experience
Gold:Clouds Over Cuba (USA) – JFK Presidential Library & Museum/Martin Agency Richmond (see case study above and How Cannes winners used mobile Web.
Bronze:Penguin Navi (Japan) – Sunshine Aquarium/Hakuhodo Tokyo.
Bronze:WWF Together (USA) – World Wildlife Fund/AKQA Washington (see case study above).
• Mobilizing The 12th Man (Tunisia) – C.S. Hammam-Lif / Football Club/Memac Ogilvy Label (see case study below).
• Kettler S-Fit App (Germany) –Kettler/Iconmobile Berlin.
• The World's First Interactive Obituary (Mexico) – Funerarias J. Garcia Lopez/Ganem Group Mexico City (see case study above and How Cannes winners used mobile Web).
• Your Kids First Email (The Netherlands) – Maily/Fonk Amsterdam.
Video case study: Penguin Navi (Japan).
I03 Craft: I04 Best Content Created For Mobile
• Mobile Orchestra (USA) – AKQA (see case study above and How Cannes winners used mobile Web).
• Fly Delta (USA) – Delta Air Lines/AKQA Washington.
• Mirrorworld (USA) – Cornelia Funke/Mirada Los Angeles.
Outdoor Lions (mobile winners)
Outdoor Lions: Various categories
Silver:Mobilizing The 12th Man (Tunisia) – C.S. Hammam-Lif / Football Club/Memac Ogilvy Label Tunisia Tunis.
Video case study: Mobilizing The 12th Man (Tunisia).
Cannes Cyber Lions (mobile winners)
Cyber Lions: Various categories
2xGold:Clouds Over Cuba (USA) – JFK Presidential Library & Museum/Martin Agency Richmond (see case study above and How Cannes winners used mobile Web).
Silver:The Movie Out Here (Canada) – Labatt Breweries Kokanee/Grip Limited Toronto.
Silver: Clouds Over Cuba.
2xBronze: Clouds Over Cuba.
Promo and Activation Lions (mobile winners)
Various categories
Silver:Mobilizing The 12th Man (Tunisia) – C.S. Hammam-Lif / Football Club/Memac Ogilvy Label Tunisia Tunis (see case study above).
Silver:Digital Public Library (Romania) – Vodafone/Mccann Erickson Bucharest.
Bronze:Natalia Project (Sweden) – Civil Rights Defenders/RBK Communication Stockholm (see case study above).
Bronze:Third Eye (Singapore) – Starhub Mobile/DDB Group Singapore (see case study above).
Video case study: Digital Public Library (Romania).
Cannes Design Lions (mobile winners)
Design Lions: Various categories
Grand Prix:The Selfscan Report (Germany) – Auchan/Serviceplan Munich (see case study above).
Gold:Back To Vinyl – The Office Turntable (Germany) – Kontor Records/Ogilvy Action Düsseldorf (see case study above).
Silver:Clouds Over Cuba (USA) – JFK Presidential Library & Museum/Martin Agency Richmond (see case study above and How Cannes winners used mobile Web)/a>.
Design Lions: A13iv Mobile Animation
Silver:The Selfscan Report (Germany) – Auchan/Serviceplan Munich (see case study above).
Shortlist:Back To Vinyl – The Office Turntable (Germany) – Kontor Records/Ogilvy Action Düsseldorf (see case study above and a href="/news-comment/the-rise-mobile-web-mobile-good-and-other-trends-cannes-mobile-lions-2013″ target="_blank">How Cannes winners used mobile Web).
Cannes Direct Lions (mobile winners)
Direct Lions: Various categories (not including mobile marketing)
Gold:Third Eye (Singapore) – Starhub Mobile/DDB Group Singapore (see case study above).
Bronze:Digital Public Library (Romania) – Vodafone Romania (Mobile Internet)/McCann Erickson Bucharest (see case study above and How Cannes winners used mobile Web).
Direct Lions: B02 Mobile marketing
Gold:Third Eye (Singapore) – Starhub Mobile/DDB Group Singapore (see case study above).
Bronze:Second-Life Apps (Belgium) – Reborn Organ Donation Foundation/Duval Guillaume Modem Antwerp (see case study above).
Bronze:Shopelsewhere.Hk (Hong Kong) – Shopelsewhere.Hk/Ogilvy & Mather Group Hong Kong.
Bronze:Weather To Wake (New Zealand) – Metservice/Y&R Auckland.
• Scrabble WIFI (France) – Mattel (Scrabble)/Ogilvy Paris (see case study above and How Cannes winners used mobile Web).
• Toothbrush Games (Germany) – LZG (German National Center for Health Information)/Ogilvy Frankfurt (see case study above).
• The Highest Goal (Japan) – Adidas Japan/TBWAHakuhodo Tokyo (see case study below).
• Back To Vinyl – The Office Turntable (Germany) – Kontor Records/Ogilvy Action Düsseldorf (see case study above and How Cannes winners used mobile Web).
• Vibe Tunes (Colombia) – Salvi Foundation/Cartagena Music Festival/Y&R Bogotá.
• Word Finder (Guatemala) – Pelikan Highlighter/Ogilvy Guatemala.
Video case study: Shopelsewhere.Hk (Hong Kong).
Cannes Media Lions (mobile winners)
Media Lions: Various categories (excluding Best use of mobile devices
Gold:Back To Vinyl (Germany) – Kontor Records/Ogilvyaction Düsseldorf (see case study above and How Cannes winners used mobile Web).
Silver:Mobilizing The 12th Man (Tunisia) – C.S. Hammam-Lif / Football Club/Memac Ogilvy Label Tunisia Tunis. (see case study below).
Silver:Digital Public Library (Romania) – Vodafone/Mccann Erickson Bucharest (see case study above and How Cannes winners used mobile Web).
Silver:Digital Earth Hour (China) – WWF China/BBH Shanghai (see How Cannes winners used mobile Web).
Silver:Par-King (Germany) –Smart/BBDO Berlin.
Silver:Share the Newspaper with Children (Japan) – Tokyo Shimbun/Dentsu Tokyo.
Bronze:Window Shopping (Finland) – Adidas Neo/TBWA Helsinki (see case study above and How Cannes winners used mobile Web).
Bronze:Free The Forced! (Germany) – United Nations Germany/Cheil Schwalbach (see case study above and How Cannes winners used mobile Web).
Video case study: Digital Earth Hour (China).
Video case study: Share the Newspaper with Children (Japan).
Cannes Media Lions: Best use of mobile devices
Gold:Track My Macca's (Australia) – Mcdonald's Austraila/DDB Sydney (see case study above).
Silver:The Highest Goal (Japan) – Adidas Japan/TBWA Hakuhodo/Robot Communications.
Silver:Par-King (Germany) –Smart/BBDO Berlin.
Silver:1000 Stores (China) – Yihaodian/Ogilvy & Mather Shanghai.
Bronze:Window Shopping (Finland) – Adidas Neo/TBWA Helsinki (see case study above and How Cannes winners used mobile Web).
Bronze:Lend An Eye (Singapore) – Eureka Call Centre System/Grey Group Singapore.
• Good Night: Dream Is, New Media (Japan) – GP Online/Yumemiru/Hakuhodo DY Media Partners.
• Old Phones Give New Life (Singapore) – Singtel Project Silverline/Ogilvy & Mather Singapore (see case study above).
• Happytable (Singapore) – Mcdonald's/DDB Group Singapore.
• Spreading The Word, Not The Disease (USA) – Red Hot Aids Awareness/Wing New York.
• Penguin Navi (Japan) – Sunshine Aquarium/Hakuhodo Tokyo (see case study above).
Video case study: 1000 Stores (China).
Video case study: The Highest Goal (Japan).
Dont miss:
• Revealed: mobile banking customers at world's largest banks – the huge, the tiny and the AWOL
• The 10 ways mobile search is different: implications for your mobile Web/search strategy
• US consumers will spend more time on mobile devices than PCs in 2014: three hours a day. When will marketers catch up?
• EU unfetters the mobile Web, with plan to scrap roaming fees in Europe. When will the rest of the world follow?
• Mobile browsing stats: why do iOS users surf more than Android users?
• UK regulator benchmarks mobile/fixed broadband progress against EU countries
• The insiders' guides to worlds greatest mobile markets • Latest: Brazil
• Guide to mobile industry awards
• Mobile marketing resources: links to the most useful places on the Web (2014 update)
• Mobile SEO best practices for 2014
• Next-generation mobile ads: What is a demand-side platform (DSP) and real-time bidding (RTB)?
• Guide to mobile agencies
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• Mobile events 2014 • best conferences, great discounts and free tickets •
• The big compendium of global mobile stats
• Most popular content on mobiThinking in 2013


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KUALA LUMPUR (Sept 21): Malaysia Airports Holdings Bhd (MAHB) has received a notice from Express Rail Link Sdn Bhd (ERL) to wholly indemnify the latter against a RM5.41 million claim by Segi Astana Sdn Bhd.
ERL holds the concession to operate the high speed rail line from KL Sentral to the Kuala Lumpur International Airport (KLIA) and the low cost carrier terminal, klia2, in Sepang.
Segi Astana, a joint-venture company between WCT Land Sdn Bhd — the wholly-owned unit of WCT Holdings Bhd — and MAHB, is the developer of the gateway @ klia2 shopping mall, which is sandwiched between the drop-off area and KLIA's main terminal.
In a bourse filing today, MAHB said it had, together with its wholly-owned subsidiary Malaysia Airports (Sepang) Sdn Bhd (MA Sepang), received the third party notice, dated Sept 9, to indemnify ERL for the said sum.
It was also asked to indemnify ERL from further and continuing damages from Sept 9, the date of the notice, "until the date of vacant possession of premises, or until such date as deemed appropriate by court" for all losses and damages in relation to a civil suit.
"The company (MAHB) and MA Sepang have instructed their solicitors to represent both the company and MA Sepang in the legal action. Any further updates in respect of any material development will be made from time to time," said MAHB.
However, its filing did not detail what the dispute was about, nor which "premises" it was referring to.
Nevertheless, it said it was, together with MA Sepang, taking all necessary measures to resist the legal action and was confident in being able to do so.
It added ERL's claims were not expected to have a material impact on the earnings and net assets of the company and MA Sepang for the financial year ending Dec 31, 2016.
MAHB shares closed 10 sen or 1.51% higher at RM6.74, with a market value of RM11.18 billion.


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SMT Assembly Equipment Manufacturer
DDM Novastar designs and manufactures cost-effective surface mount assembly and through-hole assembly systems for low to medium volume PCB assemblers, including stencil printers, a variety of pick-and-place machine types, reflow ovens and ancillary processing equipment such as lead formers and component counters.
Please note our new address:
Not sure what type of equipment you need? Use our handy Product Selection Tool.
Vertically Integrated Manufacturing
Since 1982, DDM Novastar has been one of the leading SMT assembly equipment manufacturers for low/medium volume systems. Buying from a long-term USA manufacturer means:
Support for Every Facet of the Customer's Process
DDM Novastar offers practical 'hands-on' application assistance with every sale to help our customers choose the best equipment for their applications. In addition, customers can take advantage of these features and capabilities:
DDM Novastar News
DDM exhibits at APEX!
See us at booth 1633. We'll be featuring a brand new product!
Read more
New Redesigned GF-125 HC/HT Model. Five (5) Zone Benchtop Horizontal Convection Reflow Oven - ideal for prototyping, labs, and smaller spaces. Read more
New DDM Novastar Welcomes New Director of Engineering
Brian Osterhout brings prior APS Novastar electro-mechanical engineering skills to new product development.
Read more
New DDM Novastar Announces Newest Member of the Team
John Malboeuf returns to role as long-standing sales professional.
Read more


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London Underground – collision of lines and colors
The subway in London is a proud of English history – Early in 1863, the world's first subway opened to traffic in here. One hundred years later, the underground network connect six regions, 11 lines, crowded basically can send you anywhere in London to arrive. Can be seen everywhere in the "underground", subway logo is like a business card presentation and display the largest in the city of London's longest stage, however, but with a unique perspective of the geometric lines and colors vividly rendered collision sense .
|Photo Credits: Yiran An|


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petsupplies.com > Ferret Supplies > Travel & Outdoor > Playpens > Item # 650345
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When we choose to sell these items for less, we display the sale price only in the cart. To see the price, click Add to Cart.
Buy 2 or more, each at $18.89 Buy 3 or more, each at $18.47 Buy 6 or more, each at $17.84
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Product Summary:
Give your pets even more room to play and lounge. This 3 Pack of Expansion Panels can be used to make your Marshall Playpens even bigger!
Exterior Ramp For Ferret Nation Cages
Now: $8.29
Marshall Ferret Litter Pan
Starting at: $10.49
8 in 1 FerreTone Skin And Coat Supplement
Starting at: $5.99
Marshall Bed Bug Play Center for Ferrets
Now: $14.99
Ferret Nation Habitat Model 183 Add-On Unit
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Marshall Pet Octo-Play Ferret Interactive Toy
Now: $16.99
Ferret Nation Habitat Model 182 Double Unit
Now: $251.29
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Some items everyday price is so low we can't discount or we have marked down the item to a final sale price. These select items will not be included in your order total when determining if your order qualifies for a promotional event.


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text: NPA head Shaun Abrahams made the announcement at a lengthy media briefing on Monday morning. Abrahams said that after further investigation, he is satisfied Gordhan and his co-accused Ivan Pillay, Oupa Magashula, had no intention to act unlawfully. The move came after pressure and allegations that politics are at play in the case against Gordhan, former Sars boss Magashula and former Sars deputy commissioner Pillay. Shaun Abrahams trying to justify his u-turn on #PravinGordhan charges, by using a lot of words — Ben Pooler (@benpooler) October 31, 2016 Abrahams announced on October 11 that the three have been summoned to court on fraud charges relating to Pillay's early retirement, approved by Gordhan and Magashula in 2010. The South African rand is surging pic.twitter.com/CNdQ2fpY6q — Joe Weisenthal (@TheStalwart) October 31, 2016 However, days after the announcement, Abrahams told members of Parliament that the NPA would be willing to review the charges and invited the three to make representations.Gordhan declined the offer but Magashula and Pillay went ahead and made representations.Freedom under Law has launched a legal bid to have the charges dropped, labelling them flimsy and without bases.Read more: Named: The 81 CEOs who pledged support for PravinSupport for GordhanOther legal analysts have argued that if there was any wrongdoing it was an administrative matter rather than a criminal case.The ANC's alliance partner, the SA Communist Party, has also called for a commission of inquiry into Abrahams' fitness to hold office - saying it the charges appear to be politically motivated.They have also questioned why Abrahams spent much time talking about the investigation into the alleged Sars rogue unit the day of the initial briefing only to charge Gordhan with fraud relating to early pension pay out.Read more: 10 ways the Pravin Gordhan saga will affect your pocketLast week, more questions around the investigation arose, when a video emerged of a senior Sars official being forced by the Hawks to hand over documents linked to Gordhan's charges.Deputy director for law administration Vlok Symington allegedly accidentally received a key document linked to the fraud case. He claims he was held hostage by the Hawks' senior officials and Sars commissioner Tom Moyane's bodyguard.There has been a groundswell of support for Gordhan since the charges were announced. More than a hundred ANC veterans have released a statement backing Gordhan. The Economic Freedom Fighters have also rallied for thousands to march on Wednesday when he is due to appear in court.Gordhan has also received support from Cabinet colleagues including Deputy President Cyril Ramaphosa.News24


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Hello, my lovely followers and readers of my blog! I hope you haven't missed me that much! 😉😘
I hope you are all okay and if you aren't feeling ok. Just remember that's it ok not to be ok and I hope you can get the right support you need and if you want to talk please remember that I'm here and the correct charities are here to support you!
Welcome back to my blog. Sorry I haven't been active with my blog or my social media as I've just been in this little mood where I feel ok but I feel empty? I have no idea how I feel. I've been taking my medication as I know this is when I need it the most. But I'm back!
I've been a blogger for 2 years and one day! Woo!
I've had shit times. I've had times where I was at my lowest and wrote on here. I had amazing times on here where I could post daily then I had times where my motivation has disappeared. I'm currently having one of those weeks. I spent the whole of January posting daily which I am so proud of.
Living with chronic mental illnesses aren't doing any favours with my body. But, I am battling each day my hardest. I promise. I've been trying my hardest on writing this post. I keep writing then deleting it all..
But here goes.
As you all know I've been writing about my interests a lot on my blog. I will be still writing about them. I've been battling bittersweet memories recently as deleting my pictures on my phone. I've seen memories what I did when I was seriously mentally unwell. I've had hobbies such as pole fitness, gaming and fashion. I want to talk about my interests like the old me had before my mental illnesses won. I am in no way of dieting as I hate diets with a passion, I am starting slowly to be at peace with my body. I want
So they will be a little slow change with my blog.
I hope you can be with me on this journey.
Till next time!
With lots of love!
Shannon Diana xx
Mental illness isn't going to get the last laugh. I am.
I fight for my health and for other people's health every single day in a way most people won't understand, we aren't lazy. We are warriors!
If you don't feel like talking to yet, I'll always be here and I'll help out any way I can. You aren't alone.
I know how it feels to be pushed aside. But listen, you are amazing and I'm proud of you so much.
Just so you know, it's okay not to be okay you know, even the happiest person in the universe has their bad days. You can get through this dark hole. I believe in you.
You are loved. You are worth the fight. You are more than your illnesses, you can fight this I believe in you. You are flawless. You are fabulous. You aren't alone. You are amazing and I'm proud of you all.
You can beat these thoughts. I believe in you. I will always be there for you even if it's on the internet or email or even in person one day. You are loved. You are needed in this world because you are YOU. You are badass for battling mental illness daily. I care about every single one of you. You are more than enough. You don't need to please anyone else.
Here is some numbers to contact if you are experiencing a mental health crisis:
Samaritans- For everyone! 24 hours, 7 days a week:
Call this number – 116 123
Email address is firstname.lastname@example.com
Campaign Against Living Miserably (CALM) – For Men! 5pm to midnight every day.
Call this number: 0800 58 58 58
Webpage chat room if you don't want to phone the link is: Webpage Chat
Papyrus- For people under 35! Monday to Friday 10am to 10pm. Weekends 2pm to 10pm. Bank Holidays 2pm to 5pm.
Phone number: 0800 068 41 41
Text Number: 07786 209697
Email: email@example.com
Childline- For children and young people under 19.
Call 0800 1111 (Number won't show up on your phone bill)
The Silver Line- For older people
Call: 0800 4 70 80 90
In the US: Call the National Suicide Prevention Lifeline at 1-800-273-8255 or the National Hopeline Network at 1-800-784-2433
In Austraila- Call Lifeline Austraila at 13 11 14
In other countries- Visit ISAP OR Suicide.org to find a helpline in your country.
Other places you could go or ring in a crisis in UK:
- Call your GP- Ask for an emergency appointment.
- Call 111 – Out of hours- They will help you find the support and help you need.
- Contact your mental health crisis team if you have one.
If you would like to contact me for PR or any collaborations or even support if you are going through a bad time. Please follow my social media accounts and email me.
Instagram- @Shannondianaxx
Twitter- @SDianaax
Email- email@example.com
Facebook Page- Mental Health & My Life
Pinterest- Shannondianax


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Description: The sequel to the classic pairs game. Adds a number of new features including multi-level, time and flip bonuses, better leaderboard integration and new graphics.
Game Controls: This game is played with mouse only.
Game Source: Internet.
All copyrights and trademarks of this game are held by owners and their use is allowed under the fair use clause of the Copyright Law. If you believe we violating your copyrights, please advise us firstname.lastname@example.com in order that we can solve the problems.


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The Healthy Life program seeks to address weight-related well being issues for kids by offering caring suppliers, household-centered therapy programs, highly trained educators and researchers, and robust group partnerships. CC's-AASP are working to higher understand the factors that contribute to initial and sustained involvement in bodily exercise across age teams, gender, ethnicity, and different individual distinction components. They're additionally involved in exploring the positive psychological outcomes related to train and physical activity. This info is vital to designing programs which can be most probably to inspire individuals to turn out to be extra bodily energetic, and to maintain these optimistic behaviors over time.
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Panduan lengkap untuk pengobatan rumah dan obat alami untuk penyakit umum. The Core Mother Small Group Fitness program is designed by a pre-and publish-natal fitness specialist for pregnant girls and new mothers. This class combines practical and corrective movements with restorative workout routines.
The continuing rise of lifestyle-associated ailments and chronic disorders implies that we need to take a contemporary take a look at health and healthcare, and to keep in mind that prevention is healthier than remedy. Our body is our temple and we have to take care of it. Have you learnt that over 70% of People are either obese or chubby? 1 That's insane! Consider your physique as your bodily shell to take you through life. In case you repeatedly abuse it, your shell will wear out shortly. Stress and anxiousness can affect anybody at any time and can have penalties on job, household and well being. Learn the way to sleep higher, beat the blues, do more and really feel extra confident in yourself.
2. Periodically We Should Pause, Replicate, and Rejoice! In lots of our communities slipping just below the radar of notoriety are health and fitness packages that have had significant optimistic impacts on the people they serve, Dixie Stanforth, Ph.D., FACSM and Kelsey Graham, MEd, CHES, share three of these stories of their feature article, "Have fun Success!" I'm certain you'll enjoy reading these extraordinary tales and can study from them as I've.


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Dear Friends of NAYA SAWERA SANSTHA,
Firstly I want to thank you most sincerely for your incredible generosity in supporting the work of The NAYA SAWERA SANSTHA over the past Sixteen years.
Our NGO in INDIA have been going through a particularly hard time for all the wrong reasons.
Just when we thought we were coming through the recession where individuals,families and companies alike were desperately trying to claw their way out of recession,we have been assailed by a crises of confidence in the entire NGO sector.
People are angry and rightly so having always donated to Charities so generously and those of us who are committed to the highest levels of International best practice in Governance are angry.
At the end of the day the people who will suffer as a result of this fallout are the most vulnerable in our global society– those who need us most: the children, the homeless, the old, the sick, the poor and the most underprivileged.I would like to take this opportunity to give key governance information on The NAYA SAWERA SANSTHA.I do not take a salary, I am not saying that all people in the charity sector should not take a salary this is something that I choose to do.
I feel that people are entitled to a fair salary. We are a fully subscribed member of the NAYA SAWERA SANSTHA. The Wheel and Credibility Alliance, ensuring full transparency, accountability and adherence to good governance and best practice.
These organizations ensure that we are supportedin keeping up to date on all our Policies and Procedures.
Our audited accounts are available on our website using the SORP system as part of the recommended account keeping procedure, A long with our annual reports.
We continue to be committed to keeping our administration costs as a low as possible and we rely on the generosity of a number of pro-bono service providers.
We recognize our responsibility to you the donors, sponsors, our many visitors to India, school students,volunteers and our many fundraisers who have supported NAYA SAWERA SANSTHA so generously over the past years.
Throughout the terrible difficulties of the past years of recession, we have succeeded in honouring all our commitments to the streets and slum dwellers and the children that we had committed to help.
This could not have been done without your wonderful generosity and loyalty of that of our volunteers and our amazing staff in India who give tirelessly of their time.
I thank you almost sincerely and I ask you for your continued support, the children that we help do not have anybody else to call on we are their only lifeline to survival.
Every Blessing and good wishes.
(Honorary Director)


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We have been working with educational institutions for over a decade. We have the experience and skills to make your school look great across all media.
Schools we've worked with:
- Chapel Hill-Chauncy Hall School Waltham, MA
- St. Peter School Cambridge, MA
- St. Mary's High School Lynn, MA
- Georgetown Day School Washington D.C.
- Compass Rose Academy San Antonio, TX
- The Fessenden School West Newton, MA
- Malden Catholic High School Malden, MA
- Tower School Marblehead, MA
- Calvert School Baltimore, MD
- Cohen Hillel Academy Marblehead, MA
- Pingree School South Hamilton, MA
- The Governor's Academy Byfield, MA
Academic Projects
Compass Rose Academy
Prior to Compass Rose Academy opening their doors in 2017, we collaborated with their senior staff to create their visual identity. The final logo retains a sense of tradition while embracing a clean, modern aesthetic. Like the school itself, the logo is grounded while being bright and forward-looking.
Epstein Hillel School
The objective of Epstein Hillel School's website build was to enhance prospective parents' understanding of their programming, as well as to provide a single access point to information for existing parents and donors. Our partnership with the school ensures optimal site performance as we provide administrative staff with with ongoing assessment of data and functionality.
Georgetown Day School
Georgetown Day School connected with us because of our experience working with OnMessage, Blackbaud's school-specific content management system. Working with GDS, we developed a complementary aesthetic for their blog and email campaigns.
Indian Mountain School
In 2018, Indian Mountain School chose Graphic Details to create a new brand identity system that would better reflect their school mission and academic differentiators.
Malden Catholic
Since 2011, we've collaborated with Malden Catholic on projects both large and small – from their admission viewbook, to open house materials, to targeted advancement strategies and brand identity campaigns.
Open House Interactive Landing Pages
Our interactive landing pages create a more meaningful early engagement opportunity with prospective parents. Traditional landing pages gather basic data, a gamified, interactive page allows you to ask more comprehensive questions in an enticing way, and rewards users with customized, relevant information in return! Ultimately, this results in a more personalized experience for your prospects, and more constructive data for you to use at your Open House and beyond.
The Fessenden School
With state-of-the-art facilities, curriculum, and programs, The Fessenden School needs to ensure their brand is modern and consistent across all media. Our partnership provides opportunities for exploration and education as we work to keep their image strong and their messaging on-point.
The Governor's Academy
We're entering our tenth year of creative collaboration with The Governor's Academy. We started with an important visual rebrand during the school's name change, and have since assisted with both digital and print projects for admission, communication, and advancement groups.