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#3 InterKontakt.net
Inter Kontakt Review
Interkontakt.net is a dating website related with Russian, Polish, Ukraine girls and all other Slavic countries. It's a service for finding love, friendship, romance and serious commitment. It seems like Interkontakt is not that famous yet, however we think it might be a good chance to take a closer look at this service and what it's going to offer to its users.
What makes this site special?
Interkontakt.net's main key is to connect and find love between people from different countries and cultures. Interracial and Russian dating are main purposes here. Established not long time ago, day by day it gathers more users and unique visitors per day.
Website Design
When it comes to website design it doesn't look that great and professional. The site is going to be "Google translated" into your language right after you enter. There're many grammar mistakes which are not pleasant for reading. There're some adverts as well which might be slightly annoying.
Sign up button is located on the right, but it's not connected with the searching tool.
User's interface looks simple and not that well-made, however, all functions are clearly visible on the top of the page.
Interkontakt.net is loaded with some features which you might have seen with another dating websites, however, they are worth trying.
Communication and searching are okay, but you can perform a bit advanced criteria.
There's live chat as a great and instant way to meet new people and all sexy ladies who are waiting for you. You can either check who visited your profile or add this person to favorites.
If you feel like needing help, there are tips and dating advice to check on.
Translation service is available for all paid members, so there's no worry about language barrier.
Interkontakt.net let you register for free and check some most simple functions to play with. If you are more serious about finding love, we do recommend getting your membership upgrade.
Gold membership prices start from 17 euros per month.
There is not a mobile application at the moment and you cannot switch the view to mobile friendly version either.
Registration seems a bit complicated here. You can sign up by valid email address or Facebook account. Both ways are same effective. When it comes to registration itself, there're some issues with a password. We had been created an own password, however, we receive another automatic one. All in all our experts had a problem with login into service.
To make your registration complete, you can fill up very detailed information. It will help you to get perfect match further on.
Safety and Privacy
There's no clear information given about safety and privacy, however, it seems like Interkontakt.net is quite legit and trustworthy. However, we adviseyou to be careful while making payments of giving up very person information to the website.
Customer Service
Customer service is not bad here. You can make a phone call to the main office; however, it's not available 24/7. You can call and write emails in a bunch of languages, so in case if you are weak in English, there's no need to worry.
Final Verdict
Interkontakt.net seems like a dating website that needs more time and effort to become more premium and grow well. However, we do think that giving a chance to this dating service is a good choice. With reasonable membership prices and simple layout, Interkontakt.net has a possibility to become the top rated one day.


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Texas A&M Aggies
Texas A&M counting on three freshmen to lift NCAA hopes
Lost in the chatter about Texas A&M's veteran savvy heading into the NCAA men's basketball tournament, thanks to the presence of four seniors in the starting lineup, is one undeniable fact:
Other than those seniors, the Aggies who have played the most minutes this season are three freshmen from the Dallas area who watched last year's version of March Madness while still in high school. But they did so while basking in the afterglow of a combined four UIL state basketball championships.
That level of achievement, combined with this season's contributions to a 26-8 team that earned the No. 3 seed in the West Region, has convinced A&M coach Billy Kennedy that he has nothing to worry about in regard to freshman jitters when Tyler Davis, Admon Gilder and D.J. Hogg compete in their first NCAA tournament game Friday in Chesapeake Energy Arena in Oklahoma City.
Because that trio combines to average 24.2 points and 11.1 rebounds per game for the SEC co-champions, the comfort level of A&M's freshmen on the big stage will have a lot to do with how far the Aggies advance. Kennedy is counting on all three to match or raise their typical production levels when the Aggies meet Green Bay (23-12) in Friday's NCAA opener at 6:20 p.m.
"These three freshmen really don't surprise me a whole lot. They're not scared," Kennedy said. "I've seen them do it for a long time at the high school level. And now, I don't consider them freshmen. They're a little more seasoned than that. They've won state championships and they've been good for us all year."
From a statistical standpoint, the best of the bunch has been Davis, a 6-foot-10 center who is the only non-senior starter in the A&M lineup. Davis, who teamed with Hogg to lead Plano West to the 2015 Class 6A state championship, averages 11.1 points and 6.1 rebounds per game. Hogg, a 6-8 forward, averages 6.3 points and 2.7 rebounds in 18.3 minutes per game off the bench.
The only reserve who averages more minutes per game is Gilder (19.6), a 6-3 guard who led Dallas Madison to two state championships in high school (2013, 2014) and earned 2015 Gatorade Texas player of the year honors as a senior. He's averaged 6.8 points and 2.3 rebounds for A&M while shooting 43.3 percent from the field, including a 37.0 mark from beyond the arc.
Gilder said he and his fellow freshmen have anticipated big things for this team since they were part of A&M's August trip to Italy and Greece that included four games against international opponents.
"With the freshmen and all the seniors, we knew we'd have a good team if we kept working hard. And things are going our way," Gilder said. "My role, being a freshman, is to learn things and the pace of the game. I think I'm doing that."
Kennedy agrees. In particular, he likes Gilder's poise and versatility.
"He's just a good player. He does everything well," Kennedy said. "He feeds the post well. He defends. He can drive the ball and score. He can make 3's. He makes big free throws in late-game situations. He's got great poise.
"Just watching him the last few years in high school and knowing his work ethic, he didn't get as much hype nationally as some of the other guys. But we liked him. I like him. I recruited him pretty much by myself. So I'm not surprised by anything he does."
Nor is Kennedy surprised by the smooth transition to the college game made by Davis, who has led the team in scoring three times and topped the Aggies in rebounds on nine occasions. Davis also leads the team in blocked shots (38).
But the only freshman with a 20-point game this season is Hogg, who reached that figure against South Carolina-Upstate. He also grabbed a team-high seven rebounds against South Carolina and leads the team in 3-point field goals (44). Hogg has connected on 34.6 percent of his shots from beyond the arc. Despite playing multiple positions, his role is a simple one.
"Just do what coach tells me. Offensive rebound, rebound and hit shots," he said.
As the Aggies prepare for their first NCAA appearance in five years, Hogg said the freshmen in the playing rotation are comfortable with how things have unfolded this season. But bigger goals remain.
"This is what the freshmen wanted to come here to do," Hogg said. "I think we're capable of doing a lot and, hopefully, making it to Houston (for the Final Four). I think we're still improving. We've got the talent this year to really do something special, as long as we stay focused and stay together."
Avoiding any freshman jitters Friday against Green Bay would be a good place to start.
Jimmy Burch: 817-390-7760, @Jimmy_Burch
West Region
at Oklahoma City
Texas A&M vs. Green Bay
6:20 p.m. Friday, TBS
Texas vs. Northern Iowa
8:50 p.m. Friday, TBS

subset: commoncrawl


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Def Leppard have been announced as the last confirmed headline act at this year's Download Festival.
The ageing Sheffield rockers will be returning to Donington Park for another headline performance.
Linkin Park and System Of A Down were already confirmed in the line-up, which will also see an eclectic mix of bands including Bullet For My Valentine, Frank Turner and Pendulum take to the stage.
Def Leppard were the Sunday night headline act back in 2009, when the band performed some of their defining hits.
Their drummer, Rick Allen, also heroically returned to the stage for the gig, after losing his arm in car crash.
Def Leppard were one of the top-selling groups of the 80s and they revolutionised the heavy metal genre.
Last year, some legendary acts graced Download Festival, with big-name bands AC DC, Rage Against The Machine and Aerosmith headlining the event.
AC DC comfortably scooped the Best Headline Performance of the Year accolade for their showing at Download at the UK Festival Awards 2010.
The band hadn't played at a festival since the 80s and they took their own stage set-up along with them, wowing the crowds in the Midlands.
Download Festival 2011 will be taking place at Donington racetrack from June 10th to 13th.


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10.4185/RLCS-2017-1239en | ISSN 1138 - 5820 | RLCS, 72-2017 | |
Practices, skills and trends in digital advertising. The perspective of Spanish advertisers
Sonia Carcelén García [CV] [ORCID] [GS] Professor at the Department of Commercialisation and Market Research – School of Information Sciences - Universidad Complutense de Madrid, UCM , Spain - email@example.com
David Alameda García [CV] [ORCID] [GS] Professor at the School of Communication - Universidad Pontificia de Salamanca, UPSA, Spain- firstname.lastname@example.com
Teresa Pintado Blanco [CV] [ORCID] [GS] Professor at the Department of Commercialisation and Market Research – School of Economic and Business Sciences – Universidad Complutense de Madrid, UCM , Spain - firstname.lastname@example.com
Translation by CA Martínez-Arcos
1. Introduction
The spectacular development experienced in recent years by the information and communication technologies (ICT) has prompted the emergence of numerous techniques in the realm of digital communication. In addition, consumers have increasingly ceased to be simple receivers of information and have become co-creators in brands' communication and content production processes, and are losing confidence in conventional advertising, to the benefit of formats that empower the opinion of other users and rely on dissemination across new social media (Nielsen Global Trust in Advertising Survey, 2015).
Therefore, the context of communication has changed significantly, which has forced companies to include in their marketing and communication strategies actions that are based on new technologies and are focused on the online environment. In this context, digital marketing is understood as the process of using the technology to integrate, segment and measure communication actions with the purpose of retaining and getting customers (Hamill et al., 2010).
Investment in digital marketing in the United States continues the trend of previous years, since last year it continued growing above conventional advertising: 9.9% vs. -1.3%, respectively (The CMO Survey, 2016). In addition, in 2016 companies allocated 30% of their budget to digital marketing, and this percentage is expected to increase up to 35% in 2019 (Digital Marketing Forecasts: 2014 to 2019, 2014).
In the case of Spain, 6% of the investment in marketing is digital, which represents a growth of 175% since 2010 (according to the AMES 2016 study, from 2010 to date, digital communication has grown 146%, mobile marketing 217% and internet advertising 56%). In addition, digital investment in 2016 increased 21.5% compared to the previous year, which represents a 29% share compared to the total investment in conventional media (occupying the second place, after television) (IAB, 2017).
However, despite digital marketing is one of the most relevant aspects for companies around the world, it is not certain whether brands are prepared to face this new context and whether communication professionals are sufficiently trained and skilled to successfully undergo the digital transformation of communication. According to a study conducted in the United States, only 37% of the companies think that newly graduates are prepared to cope with jobs related to the new technologies (Dodson, 2016)
If we focus on the case of the Spanish market, according to the index of digital competence that determines the level of implementation of digital competencies in companies, only 16% of companies are ready to deal successfully with the digital transformation (2º Estudio de Competencias Digitales en la Empresa Española, 2016). In addition, according to the same study, training is still a need for companies, as only 22% provide digital training on a regular basis, and although approximately 50% of companies are aware of most digital functions, only 32% of them implement all of these functions (only a third hires a specialist in this matter). Moreover, this digital transformation not only provokes the emergence of new digital profiles but also modifies the competencies required by companies, and makes companies to look for candidates with new digital skills. All this generates a gap between what companies demand in digital skills and the preparation and training of the current and future professionals who access the labour market.
Therefore, there is a need to characterise the current panorama of Spanish companies in the new digital context, as well as the perception of marketing and communication directors on the present and future of the advertising industry and its professionals. This study will allow us to formulate guidelines for universities and education centres on the present and future of the advertising market and its demands so that they can prepare students properly.
In this sense, the White Paper of Communication Degrees produced by the National Quality Assessment and Accreditation Agency of Spain (ANECA, 2010) gives high scores to all disciplinary knowledge and professional capabilities related to the fields of information and communication technologies and digital communication.
In the case of BA degree programmes in Journalism, the "knowledge and application of technologies and systems used to process, develop and transmit information, as well as to express and disseminate contents and fictions" is the sixth disciplinary knowledge in order of importance, with a score of 3.1 (on a 4-point scale). The profile of the Website Manager and Content Editor receives a higher score (3.7). Meanwhile, the professional capacity to "use information and communication technologies and techniques, in the different media or combined and interactive multimedia systems" occupies the ninth place within the most important competences with a score of 3.1 and also getting more consideration in the aforementioned professional profile.
In BA degree programmes in Audiovisual Communication, the disciplinary knowledge more related to the new technologies would be the so-called "theoretical-practical knowledge and application of technologies applied to audiovisual media", which receives a score of 3.08, which makes it the fifth most important within the essential knowledge and with a higher valuation in the professional profile of audio visual production and postproduction designers (3.6).
Finally, in BA degree programmes more closely related to the professional activity analysed here (Advertising and Public Relations), the main competence with the highest score in ANECA's White Paper on Communication Degrees (2010) is the so-called "capacity and ability to use communication technologies and techniques, in the different media or combined and interactive (multimedia) media systems, especially to apply them to the world of communication, with special emphasis on the creation of new platforms", with an average score of 3.05, and of 3.3 in the case of the professional profile for Creatives and Designers.
This is precisely in line with the conclusions reached by the Observatory of Adverting in Spain (AEA, 2016), which points out that advertisers are looking for "platforms that allow them to create value for their brand, innovate and create content, but also those platforms that allow them to tell their messages simultaneously through various media. The consumer journey towards the purchase marks the new strategy of the advertiser in the management of the media, marked by four key factors: the crossmedia presence, the generation of engagement through the creation of contents, the greater knowledge of the consumer with more defined measurement tools and innovation" (p. 61).
Holm (2006) also highlights that the integration of traditional communication techniques with the use of new technologies must be further promoted, allowing a greater interaction with the consumer and personalisation of the communications that the company maintains with clients. The digital revolution is enabling the total integration of marketing communication and has made many companies to change their structures to adapt to this new multimedia panorama.
From this perspective, commercial communication is redefined and it is understood that new technologies must develop a wholistic view in communication, as explained by Seric and Gil-Saura (2012) when they point out that "Integrated marketing communication is a tactical and strategic business process that is enhanced by advancements in information and communication technology (ICT) and focused on the consumer, and based on customer information obtained from databases conveys a clear and coherent message through the synergies of different communication tools and channels, with the purpose of creating and maintaining the brand value and profitable and long-lasting relationships with customers and stakeholders" (p. 69). Different studies with managers of different companies (Hoffman y Novak, 2011; Deiser & Newton, 2013; Ghotbifar, Marjani & Ramazani, 2017) point out the necessity of companies to integrate in a strategic way traditional marketing and communication with new technologies and different digital tools. These studies also highlight the current difficulty to successfully perform that integration due to the existence of gaps between professionals' specialised knowledge to meet the demands of companies and carry out the effective combination of offline and online marketing.
Other authors point out other aspects that have emerged in the current panorama and that also condition the way companies act: the evolution of the consumer (defined by interaction, engagement, co-creation and hyper connectivity) and the evolution of the media (defined by fragmentation and cross-media strategies) (Day, 2011; Tiago & Veríssimo, 2014; Vernuccio and Ceccotti, 2015).
In addition, the collection and management of information generated in the online environment (very dynamic and changing), as well as the management of databases will become the fundamental element in defining effective, efficient and personalised communication programmes according to the audiences and the specific characteristics of the channel itself (Kestnbaum et al., 1998; Preston, 2000; Leeflang et al., 2014; Grishikashvili et al., 2014).
Moreover, it should be noted that there is a wide range of education offers in commercial communication in both graduate and postgraduate levels, which should guarantee a highly professionalised future in the sector. However, as mentioned by the Observatory of Advertising in Spain (AEA, 2016, p. 62), it is necessary to determine whether there is capacity to welcome graduates in the advertising sector and above all, to study in depth whether education is adequate, because the rapid transformation and adaptation of the market to the new needs and demands of advertisers does not correspond to large part of the contents currently included in the curricula of most communication degrees (Papí-Gálvez & López-Berna, 2011).
In this context, this Observatory of Advertising considers the need for education with sufficient solidity in bachelor's and master's degrees, adapted to the new needs of the digital market and the current communication demands of companies. According to Corredor and Farfán (2010), this is a "search for new professional profiles, which provide talent and skills that are new in advertising and that necessarily require different or complementary knowledge with respect to the classic professional profiles, since the changes that the sector experiences in an accelerated way in companies and work processes do not seem to be reflected on the current programmes of study" (p. 109).
The new incorporations that are occurring in the commercial communication sector correspond, largely, with new professional profiles associated with digital disciplines. As indicated by Nuñez et al. (2013), the search for experts in digital networks (community managers) and brand content developers (brand entertainment)have been the most wanted professional profiles in recent years, followed by creative programmers and frontend designers with knowledge of internet tools. In the last year, according to the first monograph on selection process in digital competences, the profiles wanted the most by companies were those more linked to digital marketing, including the following 5: Head of Digital Marketing, ECommerce Manager, Chief Digital Officer, SEO Manager and Data Scientist (The Social Media Family, 2017).
These are some of the demands from companies to the labour market, despite there are not enough professionals sufficiently prepared to access these positions. Therefore, it becomes necessary to provide a more specialised education to provide more competitive professionals in an ever-changing market. In this regard, it is essential to review and re-design the current education plans to make them more flexible, interdisciplinary and adaptable to the changes in the communication sector.
2. Methods
The present study is part of a wider research project titled "New brand communication scenarios in institutions and companies", which studies brands, consumers and the digital environment, as the three most important aspects for companies in the coming years (The CMO Survey, 2016) and understood as the most important education areas in Communication studies in the future.
This quantitative and descriptive study seeks to identify the relationships between companies and consumers in the digital environment and the practices that advertisers are carrying out. This study will identify and contextualise the use of technologies and interactive communication media within the strategies of communication commercial, and the level of development, experience and education of the sector's professionals. This study can be taken as a basis for analysing the competences and trends in the communication market provoked by the ICT revolution, and the level of adaptation of Spanish companies, in their role of advertisers, in the area of commercial communication. These results will allow us to verify in subsequent works the level of adaptation of the curricula in communication to the trends identified in this study.
Therefore, the main objectives of this research are:
2.2. Population and sample
The population under study is made up of marketing and/or advertising managers of Spanish advertisers. Based on this universe of study, the sample is composed of 301 marketing and advertising directors working for the main Spanish brands, representing their diversity in terms of sizes, geographical area of operation, and activity sectors.
Figure 1. Distribution of the sample by sector
Source: Authors' own creation
As mentioned, the selected sample has considered the geographical scope to represent the largest volume of advertisers according to the location of their headquarters. Logically, 22.9% of the consulted advertisers are located in the metropolitan area of Madrid, 15% in the Northeast, Catalonia and Baleares, and 14% in the metropolitan area of Barcelona, as these areas are the most active. The remaining 48.1% of advertisers are located in the rest of the geographical areas.
In relation to the size of the company, 45.5% of the consulted advertisers are small businesses (up to 49 employees), 32.6% are medium-sized enterprises (from 50 to 250 employees) and 21.9% are large companies (more than 250 employees). With regards to the sector of activity, Figure 1 shows the distribution of the sample by Sectors, in which two sectors stand out: public and private services (23.3%) and the telecom and internet sector (15%).
2.3. Data collection tools
This quantitative research is based on the online structured interview technique, with a sampling error of +/-5.3% for a confidence level of p=q=0.5. The sampling method was stratified by quotas. With this sample error, we must take the results as indicators of trends in statistical terms.
The questionnaire took as reference the most relevant variables obtained in a previous qualitative stage based on three techniques: Delphi interview, focus group and in-depth interviews, whose main objective is to identify the main discursive lines of communication professionals in relation to brand communication, as well as aspects derived from their management, structure, systems, processes, agents as well as the identification of emerging trends in this area. To this end, the sample was composed of opinion leaders from advertising and marketing media, specialists in digital communication, experts from advertising and media agencies and advertising and marketing professionals working for the selected advertisers.
This exploratory phase produced the main themes and sub-themes that were included in the online survey questionnaire, which was divided into five fundamental blocks: variables of sample selection and characterisation, attitudes of the marketing and advertising directors towards communication technology, communication actions developed in the communication and marketing strategies, assessment of the effectiveness of each of the communication actions and opinions on Internet-based communication.
The scales used in this structured and closed questionnaire made references to nominal variables, Likert scales of five positions and opinion scales.
2.4. Procedure
The procedure followed has been the usual for online surveys. The research group designed and validated the questionnaire and then sent an email with a presentation and link to the questionnaire to the directory of directors of the selected advertising companies. This field work was carried out in February and March 2016 and the response rate was 301 questionnaires. Once the questionnaires were filtered and the frequency tables with the basic statistics (frequency, percentage, mean, mode, standard deviation, minimum, maximum and percentiles) were created, we proceeded to carry out analysis of frequencies, tables of contingency, descriptive statistics and factorial analysis with SPSS.
3. Results
An important aspect of this study is the identification of the current application of different digital communication techniques by Spanish companies to characterise the current situation that allows us to guide education institutions in the training of these competences.
Figure 2. Use of communication tools
Source: Authors' own creation
Figure 2 shows the main communication tools ordered according to their level of application. The tools that stand out are the corporate website (86%), direct marketing with customers via e-mail (77.7%), the development of Facebook accounts (75.7%), Twitter accounts (68.8%) and other social networks (71.4%), online advertising (69.8%), production of YouTube videos (58.5%), Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) (57.8%) and corporate blogs (51.8%).
The rest of the communication tools are used for less than half of the sample. At the other end of all the communication possibilities offered by the new technology are tools such as guerrilla marketing, which is used by 29.6% of respondents, augmented reality, by 23.9%; in-game advertising, by only 18.9%; and advergaming, only by 16.6%.
Table 1. Distribution of use of digital comunicacióin tools by size of advertising companies
Source: Authors' own creation
As we can see, in general Spanish companies still bet on very conservative and easy-to-implement techniques, leaving aside those more sophisticated tools whose development and application require greater specialised knowledge and preparation, as well as a very specific and costly technology.
In addition, the use of these communication tools varies depending on the type of advertiser. The variety of techniques used by a large advertiser, which have larger budget for marketing communications and more needs, is greater than that of smaller companies, which do not need some sophisticated techniques or cannot afford some others due to a lack of budget.
To corroborate the above, the following contingency table crosses each of the communication tools with the variable "type of advertiser". As we can see, larger advertisers (with more than 250 employees) are the ones that, by logic, use more each of the communication formats, while small companies (with up to 49 employees) use less of each of the proposed tools.
Exceptions to this general trend are found in some tools such as the corporate use of Facebook, which is more used among small companies than among large-sized advertisers (79.6% versus 65.2%). large-sized advertisers have more communication possibilities while small ones need efficient and effective tools, such as the case of Facebook, which does not require a large budget to develop communication actions.
The same applies in the case of medium-sized enterprises (between 50 and 250 employees), which beat larger advertisers in everything related with audiovisual content. Of the medium-sized enterprises, 67.3% create corporate YouTube videos, 62.6% uses corporate blogs, 55.1% used viral video marketing, 59.2% use YouTube cahnnels, and 28.6% use in-game advertising.
Larger advertisers resort to a wider variety of communication techniques, particularly the most specialised and innovative ones, such as augmented reality, which is used 34.3% of large advertisers (and 29.6% of medium-sezed advertisers and 15.3% of small-sized advertisers). Large advertisers also stand out in the use of influencers for their brands (48.5%), in the generation of content through social media and the so-called buzz marketing, which is used by more than half of the large advertisers versus 30.7% of small advertisers. Also noteworthy tools armong large advertisers are BIDI code promotions (used by 54.5%) and branded content, used by more than half of large advertisers (compared to 25.5% of smal-sized advertisers).
3.2. Experience and education in digital skills among advertising professionals
Another major concern of the consulted companies is the experience and education of the professionals responsible for implementing the online communication actions. Thus, participants were asked: Are advertising professionals currently prepared to carry out advertising communication strategies in the digital environment?
Although the search for experts in digital communication and marketing seems to be a constant fact in companies, only half of the interviewed advertisers believe that communication professionals are sufficiently trained to implement new communication techniques in the online environment (which was detected by the aforementioned Second study of digital competences in Spanish companies). This perception on the lack of qualifications in the sector is leading to the predominant use of the most conservative techniques (such as corporate website, direct marketing and presence in social networks). In this sense, the lack of experts who can understand their needs properly and offer solutions adapted to the new technologies slows down the implementation of and investment in more sophisticated techniques whose use requires specialised knowledge (for example, augmented reality).
However, despite this negative perception of the education and training of advertising professionals, 53.2% of the consulted companies indicated that they usually seek specialists in new communication trends and new technologies to develop their campaigns while 66.1% say they are willing to outsource their communication strategies to agencies specialised in different areas in the search for these specific experts.
This trend will change the way we work and hire communication services from companies. Long gone are the advertisers that work with only one advertising agency. In the future advertisers will work with many different agencies, specialised in different fields, in which the coordination of the marketing department will be critical to generate synergies between all of these agencies. And even as Lucius & Hanson (2016) point out, the Chief Marketing officer (CMO) will have to work with the Chief Information Officer (CIO), to ensure the marketing strategies have the technological tools necessary to interact and connect effectively with the different audiences.
Figure 3. Experience and digital competences of professionals
Source: Authors' own creation
This is what the American Association of Advertising Agencies (AAAA) for the first time in 1989 called "Integrated Marketing Communication" (Duncan & Everett, 1993), which applied to the online environment has also been defined as: "interactive integrated marketing communication" (Peltier et al., 2003), "Integrated Web-based marketing communication" (Barker and Angelopulo, 2004), "Online Marketing Communication" (Jensen and Jepsen, 2008), "Integrated Online Marketing Communication" (Gurau, 2008) and "Interactive Marketing Communications" (Keller, 2009). That is, what Nowak and Phelps (1994) pointed out as "a single voice" in marketing communication, that is, to convey a brand image based on a unique strategy, regardless of the technique and channel used (offline or online).
This perception the lack of digital competences in professionals also affects the directors of the communication and marketing departments since about half (41.5%) of the advertisers show a very conservative attitude in their communication objectives, which follow the same guidelines as in traditional advertising campaigns, which is an important professional starting point.
In addition, there is confusion among professionals about the techniques developed in the online environment, which complicates their implementation. In fact, 50% of the consulted companies consider that the professionals who work with them mistake the different types of communication on the Internet (such as online advertising, email marketing, corporate website, etc.) and the same happens with the different relational techniques, viral marketing and social networks (such as branded content, inbound marketing, content marketing, etc.).
Figure 4. Results and evaluation of the online communication techniques
Source: Authors' own creation
Although it is true that there is some problems of confusion and education of specialists in the field of digital communication, a positive aspect to note is that 41% of the consulted companies do not plan to stop using them despite having failed in their application, nor has it negatively influenced their relationship with their agencies (45% even believe that it has improved).
However, opinions are divided when asked about the influence of the lack of experience in the use of digital techniques in their future use: One third of the companies have a more conservative attitude as they do not plan to implement them out of fear to do it wrong, while another third of the companies are more willing to implement them despite not having knowledge and previous experience in that matter.
Opinions are also divided among companies about the possibility of being able to change the current team for a more qualified one when there had been failures in the implementation of a digital communication strategy: about a third would change it after a negative experience and would try to find more qualified professionals, while another third would continue to trust and bet on the same team, perhaps because they do not think they can find a better one.
It is interesting to note that the use of this type of online techniques has provoked a more responsible attitude and work practices among advertisers, as half of them believe that it is necessary to be more demanding when measuring results and setting objectives. In addition, 66% of the companies are looking for information about the possible approach and execution of these techniques before implementing them, and 53.5% do some sort of preliminary research.
Figure 5. Goal-setting in online communication techniques
Source: Authors' own creation
In view of the results obtained from the study, everything seems to indicate that there is much to learn and work to do. In this sense, universities will be a key element as they should train future professionals and provide them with the digital skills that companies will demand in the coming years.
3.3. Future trends in online communication in Spanish companies
This section addresses the attitudes shown by the companies in relation to the trends and future investment in advertising in the digital environment. The majority trend among advertisers is that new technologies will become more and more relevant for commercial communication (75.1% of companies agree with the statement "new technologies will become more and more relevant to commercial communication"). This fact corroborates the future trend identified by other studies, not only in Spain but also in the international arena (The CMO Survey, 2016; Digital Marketing Forecasts, 2014; AMES, 2016).
Another one of the great tendencies pointed out by advertisers is the change experienced in the behaviour of the consumer. They believe consumers have acquired a new role in recent years. This is forcing companies to search for new ways to communicate with them (this is affirmed by 71.7% of the consulted companies). Gil and Romero (2008) coined the term crossumer to refer to a consumer who has become more demanding and critical about commercial communication of brands (71% of the companies agree with this statement) and is increasingly harder to reach and persuade.
Figure 6. General trends in digital communication
Source: Authors' own creation
In this sense, 67.4% of the companies believe that this new consumer has more and more power and control in the content offered by brands. This has resulted in a new very effective form of communication generated by influencers with whom a brand works to generate content and distribute it among its community of followers. Thus, 62% of the consulted companies believe that the role of social influencers (Instagram and YouTube influencers) will become more and more important in the promotion of a company's products. The latest Nielsen Global Trust in Advertising Survey (2015) points out that consumers trust and rely more on the comments generated by other consumers than on the advertising generated by a brand. That is why this type of communication will occupy a relevant position in the coming years.
However, despite the increasingly important role of the consumer in the brand's strategy, only half of the companies surveyed agree with the idea that the consumer increasingly produce contents related to their brands, i.e., that the consumer will acquire a role of prosumer (producer + consumer). Still many companies are reluctant to leave part of the production of their brand content to consumers, who could make an incorrect use of the brand. In addition, since they are relatively new strategies their efficiency and results cannot be measured accurately, which provokes some fear and suspicion on the part of some companies.
Figure 7. Trends in the digital communication of companies
Source: Authors' own creation
Therefore, digital communication will produce a deep change in the way companies plan and integrate their communication strategies by combining the offline and online environments. Faced with these changes in the way consumers perceive and accept the communication of companies and in the new channels and opportunities technology offers, almost 70% of the surveyed companies state that the budgets for this type of action will increase. In addition, companies will invest more and more in digital marketing (61.5%). To be precise, 71.7% of the companies will bet on communication on the internet, 62.8% on social networks and viral communication, and 51.5% on mobile devices.
All these changes in the context of the communication of brands with their publics have, on the one hand, made companies to increase investment in digital marketing in the next years. However, on the other hand, there is a demand for a greater professionalisation of the sector, i.e., of experts in new technologies who will have to implement companies' communication strategies in the online channel and with different non-conventional formats.
In this sense, both advertisers and agencies point to the increasing importance of education and preparation of marketing and advertising professionals to better understand and use these new communication technologies. Although this aspect still represents a gap for Spanish companies, there is a very positive attitude towards the future professionalisation and qualification of communication and marketing directors in the development of digital strategies (about 70% of the consulted companies believe that both agencies and advertisers will be more prepared and trained in the future.
Figure 8. Trends and future investment
Source: Authors' own creation
These data reinforce the results of the Second study of digital competences in Spanish companies (2016), according to which 65% of companies are expected to invest in digital education in a mid or strong way in the next two years. In addition, this increase in education will influence the investment made in digital projects, as 70% bet on further development and implementation in the future. It is, therefore, important to note that there is a direct relationship between investment in education and the increase in digital projects. As companies are more capable and trained in digital strategies, a greater number of projects will be carried out, much more sophisticated and with specialists ready to start implement them.
4. Discussion and conclusions
There is no doubt that technology has transformed marketing in companies, and has given digital marketing actions a predominant role in the way companies reach out to consumers. As Lucius & Hanson (2016) point out, "the current success of many companies is largely due to the adoption of technology" (p. 46). That is why already many companies, either large, small of medium-sized, have incorporated digital actions in their marketing and communication strategies.
As we have shown, the three main communication tools used by Spanish advertisers are the corporate website, direct marketing via e-mail, and presence in social networks. These results coincide with those obtained by Leeflang et al. (2014), who surveyed 777 marketing directors from American and European companies, which indicates that Spanish companies are currently using the same digital techniques as companies from across the world, which places us in a similar line to other countries in the use of digital marketing within companies.
In addition, large-sized Spanish advertisers use more sophisticated communication techniques which allows for greater segmentation depending on the differences of their publics, while small-sized companies use a smaller variety of digital communication techniques and bet on the most common and traditional to connect their brand with the consumer.
In other words, reality shows us that in general companies bet on more standard, known and easy-to-develop digital communication techniques, leaving aside those more sophisticated techniques whose implementation requires people with greater knowledge and specialised preparation. In addition, the fact that some of the new digital communication techniques require advanced technologies and a strong investment complicates their implementation at present.
In this sense, if we take into consideration the first idea, we are faced with the need to tailor education programmes to the demands of companies, in order to offer innovative solutions that are better than the digital communication techniques currently used by advertisers in their communication strategies.
In this direction, this study offers another interesting conclusion: only half of the advertisers participating in the study believe that today's communication professionals are sufficiently skilled to implement these new techniques in the online environment (a percentage still very high when compared to the percentage of American employers who think so: 37%). In this sense, Lucius & Hanson (2016) point out that "marketing managers should be open to learning and acquiring new skills capable of providing multimedia experiences to their customers" (p. 47). They highlight the effective use of social media to interact with consumers who are living in an increasingly connected world.
In addition, there is confusion among professionals of the sector in relation to the set of techniques developed in the online environment, which complicates even more their delimitation and use. This confusion can be the product of the very changing and constantly evolving digital environment, which intertwines the names, objectives y forms of application of each technique. This fact should make us think about whether this lack of clarification is a consequence of the lack in the curricula of degree programmes in communication of specific modules and courses on the new communication techniques developed in the online environment.
However, it is interesting to note that the use of this type of online techniques has often provoked much more professional attitudes and work practices as advertisers consider that it is necessary to be more demanding when measuring results and setting objectives. In this sense, all knowledge and skills related to work processes, planning strategies and their communication and metric actions, must be reinforced in the education of future professionals.
This idea was already pointed out in the study conducted by Royle & Laing (2014), who highlighted that universities and business schools need to review their education programmes and include courses related to new technologies and digital tools. In addition, these authors created a model (called "the digital marketer") that identifies the six essential qualities that a digital marketing professional should have: competencies in new technologies; knowledge in metrics, monitoring and evaluation; strategic integration of competencies in digital marketing with traditional tools; ability to make future forecasts; skills to generate engagement with customers; and knowledge in the principles of corporate communication.
The majority trend observed among the interviewed advertisers is that new technologies will become more and more relevant to commercial communication and this will generate changes in the ways in which companies plan and integrate their offline y online communication. These changes not only affect the way communication planning is carried out, but also the way consumers perceive and accept advertising in its broad sense and the opportunities and new channels that technology offers.
In this sense, the study carried out by Leeflang et al. (2014) proposes that companies will face 4 major challenges in the future: investigate the "insights" of consumers and know how to manage data to compete effectively in the market; use the power of social media to create customer relations; know the new digital metrics to be able to evaluate the effectiveness of digital marketing actions and; finally, to find talent formed in the development of digital metrics.
Likewise, for Stanton and Stanton (2016) and Power (2016) the evolution of the Big Data is another major challenge in the coming years, which will create the need for specialists in data analysis and the analytical measurement of digital tools. Power (2016) has called this new profile as "data scientists", experts who explore and analyse data coming from different sources in order to get relevant information to apply in marketing strategies (which as mentioned is one of the most wanted positions today).
However, companies, professional associations and organisations in the sector have stated that they will increase their investment in digital marketing in the coming years (specifically in Internet communication, social networks and viral marketing and mobile devices), and this should prompt greater professionalisation of the sector. In this sense, advertisers and agencies should be more and more trained and prepared in digital competences to understand and use these new communication technologies.
That is, a more specialised and updated education to meet market demands and offer competitive professionals in such a changing market. In this regard, the current curricular need to be reviewed and study programmes need to be made more flexible, interdisciplinary and adaptable to the changes of the communication environment. As Wymbs (2011, 2016) pints out, the university needs to make a profound change in the teaching of disciplines related to marketing and communication, including subjects related to the digital age and data analysis. In this way, the curricula of degree programmes will be in line with the current and future demands of the digital environment, providing new professionals with an updated curriculum vitae and greater guarantees to compete in a competitive labour market.
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How to cite this article in bibliographies / References
S Carcelén García, D Alameda García, T Pintado Blanco (2017): "Practices, skills and trends in digital advertising. The perspective of Spanish advertisers". Revista Latina de Comunicación Social, 72, pp. 1.648 to 1.669.
Article received on 12 September 2017. Accepted on 20 December.


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UWSU Drama Society Presents Almost Maine in aid of MindOut ~ with LGBTI Soc
Summary & Synopsis:
Calling all Westminster students staff & friends. The UWSU Drama Society is presenting Almost Maine by John Carni in collaboration with the LGBTI society & other guests to be revealed!
Almost Maine is a sweet production about the challenges and triumphs of love, it is set in a town which is sort of in-between places, hence named Almost; where the characters have a beautiful drop back of the Northern Lights, shooting stars and all the magic that comes along with these wonders. Think love actually, but sweeter
The reason why we are choosing to collaborate with the LGBTI society & others is because we would like to use this event to fundraise for a grassroots mental health support community that provide guidance, assistance and emotional support to LGBTQ+ individuals and allies. This is a cause very close to most of our hearts, and the show we are performing presents themes relating to the, complications and beauty love itself brings. Thus we realised it would be a perfect opportunity to represent the values we are trying to articulate; which are love, happiness & acceptance.
Please do come along to either the 27th or 28th of April showings in the evening, where you will be treated with an announcement from the current and future President of the LGBTI Society, hopefully an amazing spoken word artist & other speakers TBC.
If you attend on the 27th you are welcome to join us for a celebratory dinner when the play commences or maybe even the after party on the 28th!!
You are welcome to invite external members of the public (not current staff, students). Although, if you do so please let Elisa Matvejeva (President of the UWSU Drama Society) Joe Hockley (VP), or Alishah Khusal (Society Member) know so we can provide a list to security, in order to allow for a smooth entrance into the area.
Please note: there is a limit of 30 external guests per show, so be aware of this and let us know their full names in advance by emailing: firstname.lastname@example.com in order to avoid disappointment.
The play is set in the 80's so there are all those banging tunes to look forward to as well!
Buy your tickets soon, to avoid disappointment.
£3 for students, staff, external speakers & alumni.
£5 for everyone else.
All the Best,


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UMS SKELDAR partners with ESG on successful demonstration of manned – unmanned teaming (MUM-T) of helicopters
UMS SKELDAR, the world-class provider of rotary Unmanned Aerial Vehicle (UAV) solutions and avionics software, has joined forces with ESG to spotlight capabilities of UMAT rotary VTOL UAV, based on the UMS SKELDAR R-350, in pioneering airborne teaming with German Armed Forces helicopter.
UMS SKELDAR has joined forces with partner ESG to complete a range of successful exercises with the German Armed Forces demonstrating for the first time the capability of Manned – Unmanned Teaming (MUM-T) between the Unmanned Mission Avionics Test Helicopter (UMAT), based on the SKELDAR R-350, and the Bundeswehr (German Armed Forces) Bell UH-1D Huey manned helicopter.
As part of a live demonstration, ESG Elektroniksystem und Logistik GmbH and UMS SKELDAR revealed their technological expertise for system integration and mission systems in the field of manned and unmanned aerial systems. Proving the tactical benefits of UAV deployment in operations, the demonstration realised the increase in reach and forward reconnaissance of manned platforms to potentially dangerous situations including frontline battlespace.
ESG carried out joint demonstration flights of the (manned) mission equipment carrier (MAT) on behalf of the Federal Office for Equipment, Information Technology and Use of the Federal Armed Forces (BAAINBw) at the airfield of the Wehrtechnische Dienststelle WTD-61 (Bundeswehr Technical and Airworthiness Centre for Aircraft), Manching Air Base, near Munich.
In the joint exercise, the German Army Aviation experimental pilot took the role of Mission Commander, co-ordinating with in-air displays to monitor the UMAT payload data/video stream, as a UMAT position on a Sense & Avoid display/moving map. ESG proved how a UAV teamed with a manned helicopter can be controlled as an Unmanned Wingman on a command basis.
"By partnering with UMS SKELDAR, we have successfully demonstrated to the Bundeswehr a range of manned-unmanned teaming missions," explains Christoph Weber, head of the Business Unit Defense and Public Security for ESG Elektroniksystem und Logistik GmbH. "This proved both the comprehensive functionality of the manned/unmanned platforms as well as the secure communication and data transmission over the appropriate data links."
Missions included the provision of reconnaissance data from a location, exploration of forest perimeters between positions and the clarification of possible landing zones for the helicopter. These highly complex tasks were only possible thanks to the high degree of automation of systems in the unmanned UMAT platform, including route, sensor and data link management. The route planning took place, for example, considering threats, flight areas, sensor characteristics and data link coverage.
Axel Cavalli-Bjorkman, CEO of UMS SKELDAR explains: "This demonstration project is a significant development and is a testament to our enduring relationship with ESG and the long-term partnership with the German Armed Forces in delivering flexible and mission-proven UAV assets. Throughout, we provided real evidence of the development of appropriate technologies and procedures for a wide range of deployment scenarios of the joint Manned-Unmanned team for the German Armed Forces."
The flights were a key milestone in the project MiDEA (mission monitoring by drones for reconnaissance), forming an integral element of the ESG MUM-T (Manned-Unmanned-Teaming) programme and VTOL-UAS technology roadmap.
For more information on UMS SKELDAR, including its world-leading platforms, click on http://umsskeldar.aero/.
Published at Wed, 21 Nov 2018 11:02:11 +0000
{articles|100|campaign}New ISO Draft Standards for Drone Operations released for comment
ISO Draft International Standards for Drone Operations are formally released today for a public consultation, with drone professionals, academics, businesses and the general public is invited to submit comments by 21 Jan 2019 with final adoption of these Standards expected in the US, UK and worldwide in 2019.
Today's announcement by ISO is the first important step in the standardisation of the global drone industry, encompassing applications for all environments – Surface, Underwater, Air and Space. The first drone Standards, announced today, are particularly significant for the general public and Government, in that they address Operational Requirements of the more recognised and prevalent aerial drones, including protocols on Safety, Security and overall 'Etiquette' for the use of drones, which will shape regulation and legislation going forward. They are the first in a four-part series for aerial drones, with the next three addressing General Specifications, Manufacturing Quality and Unmanned Traffic Management (UTM).
Air safety
A prime characteristic of the ISO Standards announced today, is their focus on air safety, which is at the forefront of public attention in connection with airports and other sensitive locations. The new Standards act as a new 'etiquette' for drones which promote and reinforce compliance regarding no-fly zones, local regulation, flight log protocols, maintenance, training and flight planning documentation. Social responsibility is also at the heart of the Standards, strengthening the responsible use of a technology that aims to improve and not obstruct everyday life. The effectiveness of the Standards in improving air safety will be further strengthened by the rapid development of geo-fencing* and of counter-drone technology*, providing frontline protection against 'rogue' drone use.
Privacy and data protection
The Standards are also set to address public concerns surrounding privacy and data protection, demanding that operators must have appropriate systems to handle data alongside communications and control planning when flying. The hardware and software of all related operating equipment must also be kept up to date. Significantly, the fail-safe of human intervention is required for all drone flights, including autonomous operations, ensuring that drone operators are accountable.
The exciting future for drones
Empowered by Standards, drones are set to provide the key to some of the most pressing economic, transport, security, environmental and productivity challenges faced by governments and industry throughout the world, reducing road traffic, easing congestion, saving lives through a reduction in accidents and reducing pollution in our cities. As well as speeding up the delivery of large-scale infrastructure projects, drones are expected to reduce the need for some major transport projects altogether.
New exciting applications for drones are being developed daily. In particular revolutionary approaches are emerging for freight and passenger transportation, with drones providing a cost-effective and environmentally responsible alternative to traditional methods, relieving the burden on our already stretched road traffic system. Further applications in the agricultural, maritime, construction and energy sectors, among others, are already transforming businesses, with all industries and business sectors set to benefit from the Standards-led adoption of drone technology.
Published at Wed, 21 Nov 2018 10:56:35 +0000


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Paul Tagliabue, the commissioner of the National Football League, and Richard D. Schultz, the executive director of the National Collegiate Athletic Association, met for 90 minutes yesterday, discussing ways to accommodate underclassmen who seek to be drafted by the N.F.L.
''They exchanged ideas on a number of issues relative to the question of eligibility,'' said Joe Browne, an N.F.L. spokesman. ''But they certainly reached no definitive decisions.''
In the past, the N.F.L. has allowed underclassmen to be drafted through a supplemental draft, separate from the regular draft of eligible players. But with more underclassmen and more quality underclassmen wanting to become professionals, Tagliabue has been seeking an orderly means to deal with them.Continue reading the main story


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Also, the amazing people there inspire me; Each have represented an equal number of points 150 each on the exam, I just read a very popular article about high school children from UK going to the U, First, students often fail at becoming functional in English, Hold it in your heart and mind, But personal change is often each individuals choice, Have you ever seen someone who was in need and then did something to help them? For me, it has been a way of life.
However, the IELTS exam is a U. I am far more interested in the students who are worthy of getting the best education that they can regardless of their social status or familys income, But, he is his own man and he possesses the strength of character to ignore his deWomens Canada Goose FREESTYLE VEST Pacific Blue S The requested URL /server/link/all.link.html was not found on this server.
The requested URL /server/link/all.link.html was not found on this server.ale Onlinetractors, make strong and right decisions and lead UK into the future, Being home in America right now, is allowing me to take a more detached look at my second home, UK, As I read numerous reports of the surely to be, historic meeting, I got the impression that it was just two men communicating openly and honestly, An early executive in his company suggested that, If we build quality products, the public will trust us and buy from us, Balance in leadership style is actually something we learned from Eastern philosophy: And, in doing so, they will make UK an even greater place.


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|Home Is Where Mom Is SVG
February 6, 2019
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This is a digital download for a Home Is Where Mom Is SVG cut file. This design is handwritten and hand drawn and features the phrase home is where mom is in front of a silhouette of a house. Excellent idea for mom gifts, signs, and more.


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About Eric
Hi, You will get results if you listen to trainer. There are no guarantees, but listening to the trainer increases your chances of success. You will have so much fun, that it want feel like you are working out! Looking forward to working with and for you!
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How would you react if I told you that inside of the next 2 months I could ensure– WARRANTY– that you would have the ability to add anywhere between 9 and 15 inches vertical leap, providing you the simple and easy capability to dunk as needed, even if you weren't ever able to soak in the past? Lebron James Vertical Jump
If you're like many people, you 'd be at least a bit hesitant.
And if you're like the majority of people that have been desperate to dunk for many years and years now, investigating various programs, training techniques, purchasing tools and innovation created to increase your vertical leap with no real outcomes, you're more than hesitant. You're most likely to be a disbeliever.
Well, all I ask is that for the next 2 or 3 minutes you suspend your disbelief while you check out the rest of this quick guide.
By the time you're finished with all of the details listed below you're going to learn EXACTLY how the Vert Shock program is going to add double digit inches to your vertical leap practically overnight, offering you the capability to leap higher and awaiting the air longer than you ever were able to the past.
The Vert Shock program is quite the real offer, and you 'd need to be at least a bit crazy not to (at the minimum) hear me out.
Let's dive right in!
The Real Life Proof Behind Vert Shock is Overwhelming
The top thing that separates the Vert Shock program from the remainder of the pack is this program's special ability to deliver spectacular results– genuine outcomes– faster than perhaps anything else out there.
Even just a surface level dive into the proof and reviews, along with the containers and containers of glowingly favorable reviews out there online, concerning the Vert Shock program will reveal you just how effective this solution actually is.
With the Vert Shock program, we are discussing a simple, systemized, and simple platform created to do something and something better than any other program out there– include a remarkable quantity of verticality to your jumping ability, practically right now.
Up until now, more than 20,000 individuals all over the world (any age and fitness levels) have actually taken full benefit of whatever that this program has to use and all of them are wrapping things up with the something that they have dreamed of having the ability to manage:
They have been slamming down a vicious dunk without any "unfaithful" or help on the method approximately the basket!
You can discover hours and hours of video proof and video testimonials from genuine life consumers that have actually used the Vert Shock program to soak basketballs for the very first time.
You'll see that these individuals are not particularly athletically gifted, do not have a 6 foot plus height advantage, and are the type of individuals that you would traditionally believe have the ability to jump into the air, hang there for what seems like permanently, and after that knock down a dunk with the kind of force that you expect from somebody like Lebron James.
No. These are Typical Joes, rec league warriors, and weekend select up game champions wanting to gain an edge, gain back a step, and blow up in the air for the very first time ever to actually poster a guy.
And you can do the same thing, all when you leverage the Vert Shock program!
Dunking Demystified – Lebron James Vertical Jump
The whole foundation of the Vert Shock program was developed of, developed, and constructed be a previous NCAA Division I and international expert basketball player by the name of Adam Folker.
After spending many of his young life going toe-to-toe with some of the very best worldwide at the fantastic sport of basketball, Adam recognized quite rapidly that men that might play "above the rim" were always going to have a huge benefit over those that could not.
Now, Adam is a guy that was constantly high– just a shade taller than NBA legend Kobe Bryant, in fact– and his natural verticality helped to make him an unique gamer in his early high school days.
Nevertheless, he discovered first hand that height alone wasn't going to get him to the major leagues, and wasn't going to win him any additional time on the flooring in school, either. Sure he was a huge body– but he couldn't jump with the finest of them, and could not even soak, all while being able to hardly touch the rim FLAT FOOTED.
His coach sat him down, told him he had fantastic skill, vision, and a hell of a shot, however if he couldn't play above the rim he was never ever going to make it in the video game at the highest levels possible.
Going house that night, he committed himself to opening the tricks of verticality that would enable him to get his big frame up off the ground and complimentary from gravity– and boy did he!
After months and months of practice in the off season, Adam was lastly able to break the code.
It wasn't more box jumps.
It wasn't more squats.
It wasn't more calf raises.
It wasn't those funky "moon shoes".
It wasn't wearing ankle weights …
In truth, the trick to explosive verticality was simpler than anything he could have imagined (which is why it took so long to discover)!
The real "secret sauce" to jumping dozes of inches higher into the air nearly over night come down to a three action chain of simple motions you HAVE to do to open your vertical leap.
Follow these three actions (outlined entirely in the Vert Shock guide), and you'll be flying through the air like Michael Jordan. Neglect them, and you're stuck on World Earth like the rest of the wannabes.
Each and every single step is laid out in stunning information in the Vert Shock program, and every part is described so that you don't need to stress over whatever. You'll discover EXACTLY what Adam did to change his vertical leap in weeks– and develop an amazing college and professional basketball career along the method– and how you can add inches and inches to your vertical leap practically overnight, too. Lebron James Vertical Jump
All you need to do is take a look at the Vert Shock program today.
Get your download now and have a peak. You will not regret it!


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CPR Lyrics Follow
CPR (also billed as Crosby, Pevar & Raymond) was a jazz-rock band that consisted of singer-songwriter David Crosby (a founding member of the Byrds and Crosby, Stills, Nash & Young), session guitarist Jeff Pevar, and Crosby's son, keyboardist James Raymond.
The first song that Crosby and Raymond co-wrote, "Morrison", was performed live for the first time in January 1997. The song recalled Crosby's ambivalent feelings about the portrayal of Jim Morrison in Oliver Stone's The Doors (1991). The success of the band's initial 1997 tour spawned a studio album, CPR, which was released in March 1998.
Following a second studio album (2001's Just Like Gravity) and several successful tours, the group nominally disbanded in 2004. In addition to continuing to perform with his father as part of the touring bands for Crosby & Nash and Crosby, Stills & Nash, Raymond has served as musical director for most of Crosby's ensuing solo output and related tours, including Croz (2014) and Sky Trails (2017). From 2005 to 2006, Pevar was a member of the Crosby, Stills & Nash touring band alongside Raymond. In 2017, the trio toured once again with drummer Stevie DiStanislao, keyboardist/vocalist Michelle Willis and bassist Mai Agan under the moniker of David Crosby & Friends. Pevar's only solo album to date (2012's From the Core) was recorded in the Oregon Caves National Monument.
Source: Wikipedia
Popular Songs
- Somehow She Knew
- At the Edge
- Time Is the Final Currency
- Rusty and Blue
- It's All Coming Back to Me Now
- Yesterday's Child
- Little Blind Fish
- Somebody Else's Town
- Morrison
- That House
- One for Every Moment
- Jerusalem
- Angel Dream
- Map To Buried Treasure
- Darkness
- Just Like Gravity
- Eyes Too Blue
- Katie Did
- Breathless
- Gone Forever
- Kings Get Broken
- Climber
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Helping you and your family as if they were our own.
Peter Mangano III of Middletown, a truck driver with Enterprise in Rockland County and longtime resident of the area, died on July 17, 2018 in Georgia. He was 58.
The son of the late Peter Mangano Jr. and Dorothy Stefanello, he was born on February 9, 1960 in Brooklyn, New York.
Survivors include his loving family including his mother Dorothy Stefanello; his wife Wendy Westphal of Middletown, N.Y. His children Peter; Nicole; Sara; Bobby; Crystal; Casey; Alicia; Kristina. His sister Theresa Myers of Middletown, N.Y. His ten grandchildren and nieces and nephews.
He was predeceased by his brother Steven Stefanello.
A Funeral Mass will be celebrated on Saturday July 21, 2018 at 11 A.M. in St. Joseph Church Cottage Street Middletown, N.Y.
Visitation will be held on Saturday July 21, 2018 from 1-3 P.M. at the Ralston-Lippincott-Hasbrouck-Ingrassia Funeral Home, Inc. 72 West Main St. Middletown, New York.
Burial will be held at the convenience of the family.
Arrangements by Ralston-Lippincott-Hasbrouck-Ingrassia Funeral Home, Inc. 343-6023 or www.ocfuneralhomes.com.
Goshen Location107 Murray Ave.Goshen, New York10924Phone: (845) 294-5311
Middletown Location72 West MainMiddletown, New York10940Phone: (845) 343-6023
Greenwood Lake Location4 Oak StreetGreenwood Lake, New York10925Phone: (845) 477-8240


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