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Encyclopædia Britannica, Ninth Edition/Aa
AA, the name of about forty small European rivers. The word is derived from the old German aha, cognate to the Latin aqua, water. The following are the more important streams of this name:—a river of Holland, in North Brabant, which joins the Dommel at Bois-le-Duc; two rivers in the west of Russia, both falling into the Gulf of Livonia, near Riga, which is situated between them; a river in the north of France, falling into the sea at Gravelines, and navigable as far as St Omer; and a river of Switzerland, in the cantons of Lucerne and Aargau, which carries the waters of Lakes Baldeker and Hallwyler into the Aar.


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Summer Series 2019
about the show
In July 2019, Small Stage blossomed with another incredible Summer Series! From tapping in the Polygon Fountain to twirling next to the hustle and bustle of Robson Street, the Summer Series brought the public a unique and memorable performance.
For this year's show, dancers took inspiration from their favourite summer flowers to create incredible performances that made audiences say "What in carnation?!" Each show featured a variety of different dance pieces rooted in contemporary styles. These foot-traffic-stopping shows provided the perfect complement to a Vancouver summer evening to entertain lovers of dance and passers-by alike.
Our stage sprouted up in Bute Robson Plaza and the North Vancouver Shipyards every Saturday and Sunday throughout the month. On Saturdays, you could stroll to Bute Robson Plaza to catch their outdoor performance from 4:00 to 5:00 p.m. On Sundays, audiences joined the show at the North Vancouver Shipyards for one show performed on three extremely unique stages, starting from inside the fountain at the Polygon Gallery, from 4:00 to 5:00 p.m.
Audiences were also given a sneak peak at Small Stage's signature digital show component: The Small Stage App! Live demonstrations of the app showcased how Small Stage is using technology to give the world of dance another dimension. Each demonstration featured a freestyle dance from a Small Stage performer, and the app was used to bring props in the background to life!
works by
Desiree Dubar, Kirsten Wicklund, Olivia Shaffer, Greer Whillans, Jacq Smith, Jojo Zolina + House of la Douche (Johmar Soyum, Ikue Ueno, Gerwyn Frias, Michelle Underwood, Sean Def, and Jojo Zolina), Alexandra Clancy, Lisa Rose Metz, Ana Sosa, Devan Genereux, Sarah Formosa, Andrew Haydock, Dylan Macphail, Rebekah Gill, Payton Miller, Mckenzie Witter, Brooke Doble, Jaden Turner, Travis Battaglia, Mike WT. Allen, Ashton Sweet, Spencer Schroening, and Riley Johnson.
Dancers: Ana Sosa, Devan Genereux, Lisa Metz, Sarah Formosa, Alex Clancy
Photographer: Laura Zeke Photography
Video: Eastowest Productions

subset: commoncrawl


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Divorce Orders in the Family Courts
In order to make an application to the Court for a divorce order, you have to apply online or fill out the application form to file at the Family Court of Western Australia at 150 Terrace Road, Perth, WA, 6000. The application costs $865. You should take advice from a Perth or Fremantle divorce lawyer experienced in handling Binding Financial Agreements.
The Court does not consider why the marriage has ended but rather they have to decide whether the marriage has broken down irretrievable. According to section 48 of the Family Law Act 1975 ("the Act"), a divorce order cannot be made if the Court is satisfied that there is a reasonable likeliness of cohabitation being resumed.
However, the granting of a divorce does not determine issues of financial support – it only recognizes that the marriage has ended.
This is why it is important that if the parties can agree on how the property is divided, they either enter into a binding financial agreement or sign consent orders.
Because our offices are not located in the CBD our rates are substantially lower, often up to 20% lower, than most commercial law firms. Contact us today so that we can assist you with your needs.


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ASTM-E815 › Historical Revision Information
Standard Test Method for Determination of Calcium Fluoride in Fluorspar by EDTA Complexometric Titrimetry
Show Complete Document History
The following bibliographic material is provided to assist you with your purchasing decision:
1.1 This test method covers the determination of calcium fluoride in acid-grade fluorspar and other types of fluorspar that can be rendered soluble by the procedure described in the test method.
1.2 The values stated in SI units are to be regarded as standard. No other units of measurement are included in this standard.
1.3 This test method has been evaluated in accordance with Practice E1601 and Guide E1763. Unless otherwise noted in the precision and bias section, the lower limit in the scope of each method specifies the lowest analyte content that may be analyzed with acceptable error (defined as a nominal 5 % risk of obtaining a 50 % or larger relative difference in results on the same test sample in two laboratories).
1.4 This standard does not purport to address all of the safety concerns, if any, associated with its use. It is the responsibility of the user of this standard to establish appropriate safety and health practices and determine the applicability of regulatory limitations prior to use.
1.5 This international standard was developed in accordance with internationally recognized principles on standardization established in the Decision on Principles for the Development of International Standards, Guides and Recommendations issued by the World Trade Organization Technical Barriers to Trade (TBT) Committee.
Significance and Use
5.1 Fluorspar is used as a flux in the steelmaking and glass industry, and in the manufacture of HF.
5.2 This test method is intended to be used for compliance with compositional specifications for calcium fluoride content. It is assumed that all who use these procedures will be trained analysts capable of performing common laboratory procedures skillfully and safely. It is expected that work will be performed in a properly equipped laboratory and that proper waste disposal procedures will be followed. Appropriate quality control practices must be followed such as those described in Guide E882.
calcium content; calcium fluoride content; complexometric titrimetry; fluorspar; soluble calcium content;; ICS Number Code 73.080 (Non-metalliferrous minerals)
To find similar documents by ASTM Volume:
03.05 (Analytical Chemistry for Metals, Ores, and Related Materials: E 32 - latest)
To find similar documents by classification:
73.080 (Non-metalliferous minerals Including mica, fluorspar, etc. Industrial diamonds, see 25.100 Precious and semi-precious stones, see 39.060)
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Players have to buy into your system and be willing to accept the role, you, as the coach, have assigned to them
The less determined and the less motivated weed themselves out.
It's discouraging to make a mistake, but it's humiliating when you find out you're so unimportant that nobody noticed it.
Coaching is like flying an airplane, there is going to be a lot of turbulence, but your job is to land the plane safely.
Defense can't guard two things in a row.
A lot of guys go through their whole careers and don't win a championship, but are still great coaches.
Offense is spacing and spacing is offense.
The important thing is to get the right players on the team so Mike can be successful.
To some degree. I know I couldn't do it anymore.
I'm a lot better coach when I have really good players
The first shot does not beat you.
There's nothing like being involved with a team that can go that distance.
I do some broadcasting and speaking as well.
Athletes that can't listen, can condition.


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Hey guys, I'm back! I just thought I'd drop by and give you some pics of my newest K'NEX gun, the ARX-160 - Steel Bite from Advanced Warfare! Let me know what you guys think! I'll hopefully have it ready to go by next Tuesday! -The Red Book of Westmarch
Topic by The Red Book of Westmarch | last reply


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As the days grew longer, albeit colder and snowier, a group of "Forest Detectives" at Cave Hill School sought to learn how our outdoor neighbors survive the Maine winter during our 8-week after school series there from January through March.
Ella Lewis School Students Brave Depths of Winter with MOS
While some mammals of the Maine woods spend their winters hibernating in a warm den, 25 of Ella Lewis School's intrepid 3rd-6th grade after school students did just the opposite this winter. As long as school wasn't cancelled due to one of our many Nor'Easters this year, no amount of ice and snow could keep these kids inside as they unceasingly pursued an answer to winter's persistent question: How do animals survive despite the frigid temperatures and scarce food?
Building Resilience at Peninsula School Part 2
The sun sets rapidly Downeast in the winter—especially after school. In the waning light, snow, and cold, an intrepid group of 4th-6th graders at the Peninsula School explored the forests around the school for ways that they could give back to their community.
Unlocking Nature's Mysteries with Mountain View School
From November 2017 until early January 2018, a hardy group of Mountain View Elementary School students became "Forest Detectives" during an 8-part Maine Outdoor School after school series. For an hour each week, students explored, learned, played, and journaled about the forest lives around their school.
"Forest Detectives" at Mountain View School Discover Bugs, Fungi, Mammals, and Birds
Starting in early November 2017, a hardy group of Mountain View Elementary School students became "Forest Detectives" during an 8-part Maine Outdoor School after school series. For an hour each week, students have been exploring, learning, playing, and nature journaling about the forest lives around their school as afternoon daylight diminished.


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JLab HVAC Outage in CEBAF Center Wings A & C over Memorial Day Weekend
The rooftop HVAC units that service CEBAF Center Wings A and C will be replaced during Memorial Day weekend. The units will be turned off May 24 at 3:30 p.m. and will remain off until Tuesday, May 29 at 7 a.m. There will also be no power in CEBAF Center Wings A, B or C on Saturday, starting at 6 a.m.
The HVAC units will be removed from the roof on Thursday, May 24 after 5 p.m. All personnel in wings A, B & C are asked to leave the building promptly at 5 p.m. on May 24, as nobody can be in the area when the lift occurs.
On Friday, May 25, there will be no HVAC service in CEBAF Center Wings A and C. Individuals who are located on these wings may work in their office on Friday, 8 a.m. until 5 p.m. Fans will be placed in the corridor to circulate air. Additionally, conference rooms L102, F226 and F324-325 have been reserved as an alternate work area on May 25. If you are concerned about conditions in your work area, discuss your work schedule/arrangements with your direct supervisor. HVAC service will be functional on Friday for CEBAF Center Wing B.
On Saturday, May 26, the second lift will occur. No personnel will be allowed to enter Wings A, B or C on May 26, as it is not known exactly when the lift will occur.
This outage does not affect the CEBAF Center F Wing. However, it would be best if all personnel would avoid coming to work at all over the Memorial Day weekend.
For more information about this work, contact Celia Whitlatch at 757-719-0363.


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Team India will be playing their final league match of the ICC Cricket World Cup 2019 against Sri Lanka at Leed's on Saturday. India have already qualified for the semi-final after a 28-run win over Bangladesh on Tuesday. They are currently at the second spot in the points table with six wins, one loss and 12 points in their tally. Meanwhile, Sri Lanka's World Cup campaign is over as they are at the sixth position with three wins and three losses in eight matches.
Ahead of Sri Lanka's final match against India, veteran Sri Lankan fast bowler Lasith Malinga shared his thoughts about playing his last World Cup match in an exclusive interview to Republic TV.
"They (India) are the best team. We know that we have not qualified for the semi-finals but we will be playing for pride."
Malinga also added that the match against India will also be an opportunity for their young players to showcase their talent.
READ: As Pakistan Stare At World Cup 2019 Elimination, Here's How Iceland Cricket Added Insult To Injury
The 35-year-old also said that Rohit Sharma and Virat Kohli are big wickets but it was the wicket of England's Jos Buttler which was his prized wicket.
"Virat is looking for his first 100 in this World Cup. I am sure that he will get it in the semi-finals or the finals. Virat is a match-winner as he is a consistent player. In my opinion, Jos Buttler's wicket was my best wicket."
The speedster was not sure and he said that he would try his best. He also had words of appreciation for Rohit Sharma.
"Rohit has got four hundreds . He is the most consistent player in the Indian team and he is a good player."
Malinga was full of praises for his Mumbai Indians team-mate Jasprit Bumrah.
"No doubt about that. He is the best. He is more accurate, skillful bowler with good pace and he knows how to handle the situation."
When asked about India's 2011 World Cup-winning skipper MS Dhoni who is playing his last World Cup, here's what Malinga had to say.
"Since the last 10 years, he has been the best finisher in the world. I don't think anyone can beat him in the future also. He has shown that he is talented, proved that he is calm and has the potential of handling pressure."
Malinga, who was a part of the Sri Lankan squad that finished as the runners-up in 2007 and 2011 editions of the World Cup was of the opinion that Dhoni should at least play for a couple of years.
"He should play for one or two years and give that experience to the young players. Number six and seven positions are very crucial for the team and I don't think that anyone has the experience like MS. He should be around for one or two years and help the youngsters understand about the situation awareness."
READ: World Cup | 'Guess The Player And Win' Says Anand Mahindra Posing A Riddle


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Exercise reduces risks for serious illness. Exercise reduces people's chances of developing and dying of illnesses such as heart disease. It does this by lowering illness risk factors such as triglyceride and overall cholesterol levels, while improving the level of HDL (the "good" cholesterol which is thought to reduce the risk of heart disease). Weight-bearing exercise and strength training activities help to maintain or increase bone mass, reducing a person's risk for osteoarthritis and associated bone fractures. Regular exercise also lowers resting blood pressure rates for hours after an exercise session is over. In addition, moderate exercise may significantly reduce the risk of developing type II diabetes. Arthritics who exercise often experience more strength and flexibility in their affected joints as well as a reduced pain levels. Furthermore, exercise may delay or prevent the development of arthritis in other joints. Regular walking of over a mile a day has been shown to reduce the risk of stroke significantly. Exercise even appears to reduce the risk of developing some cancers, especially cancers of the breast and colon.
Commit to a 7-day meal plan. Create a 7-day meal plan that covers 3 main meals (breakfast, lunch, dinner), scheduled at the same time of day, and 2 small snacks (between breakfast and lunch, and lunch and dinner), scheduled at the same time of day. A set meal plan will ensure you eat at a consistent time every day and do not skip or miss a meal. Consuming about 1,400 calories a day, combined with exercise, can help you to achieve healthy weight loss.[11]
Ah, arm fat. You know what it is. And let's be honest. We all know we shouldn't make a big deal of such things (all body types are beautiful, after all). But there is still a moment's hesitation we all face when it comes to donning a cute spaghetti top or sleeveless dress. If there's one word to describe arm fat, it would have to be stubborn. And no matter how much you control your diet or cut back on dessert, arm fat still seems to stay. Irritating, right? But before figuring out a way to reduce flabby arms muscles, it's important to know what leads to the accumulation of arm fat.
• Boosts energy and brainpower. College requires a fair amount of energy and lots of brainpower to keep up with classes and other activities. Exercise delivers oxygen and nutrients to the brain and various tissues. This means you can concentrate better and think clearly. Plus, because exercise helps your lungs and heart, you have more energy to do other things.
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In addition to its other benefits, regular exercise helps older people remain independent by improving functional ability and by preventing falls and fractures (see also Exercise in the Elderly). It can strengthen the muscles of even the frailest older person living in a nursing or retirement home. It tends to increase appetite, reduce constipation, and promote quality sleep.
"Being active as we age can play a role in cognitive function, and reduce the risk of disease such as dementia and Alzheimer's," says Amanda Paluch, a postdoctoral researcher at the Northwestern University Feinberg School of Medicine. "Research has explored several mechanisms, finding that exercise can increase synaptic plasticity and strength of nerve impulses in the brain, and have a positive effect on the hippocampus."
It's unpleasant, but it's true — as we get older, our brains get a little... hazy. As aging and degenerative diseases like Alzheimer's kill off brain cells, the noggin actually shrinks, losing many important brain functions in the process. While exercise and a healthy diet can't "cure" Alzheimer's, they can help shore up the brain against cognitive decline that begins after age 45 Exercise counteracts declining hippocampal function in aging and Alzheimer's disease. Intlekofer KA, Cotman CW. Neurobiology of Disease. 2012 June 30.. Working out, especially between age 25 and 45, boosts the chemicals in the brain that support and prevent degeneration of the hippocampus, an important part of the brain for memory and learning.
Exercise helps people to lose and maintain weight. An exercise session burns calories and elevates metabolic rate both during exercise and then for hours after exercise is completed. It helps to preserve and build lean muscle mass. It works to suppress appetite. All of these benefits work together to make exercise vital for maintaining weight loss.
A little healthy competition can motivate you to push yourself further in your workout regimen. There are apps like Zombies, Run! which turns your run into a video game, and MyFitnessPal which allows you to connect with others in the exercise community. Whether you're directly competing with a friend, an online community, or against your previous self, setting goals is the key to reaching them. Running with no destination can feel like an impossible task, and it's easy to get distracted.
Engage your abs and, keeping your body in a nice straight line, climb one hand at a time up to a plank position from your hands. Place your hands right below your shoulders, but outside your chest as you climb up. Try to wiggle your hips as little as possible as you climb and don't let your butt go up in the air or your hips sag toward the ground as you climb up.
Carbs and fats are essential for our body to function properly. Eat foods that are rich in good fats and carbs. Foods like brown rice, oats, wheat bread, sweet potatoes, multigrain cereal, dark chocolate, avocado, whole egg, chia seeds, nuts, fatty fish, rice bran oil, etc. are highly nutritious and keep a lot of health problems at bay. Avoid fried foods, potato wafers, cream cheese, donuts, cakes, flour products, polished rice, cakes, pastries, milk chocolate, etc. Even if you choose to eat them, make sure to workout to burn the extra kilos. Also, eat good fats and carbs in measured amounts.
Reduce your risk of heart diseases. Exercise strengthens your heart and improves your circulation. The increased blood flow raises the oxygen levels in your body. This helps lower your risk of heart diseases such as high cholesterol, coronary artery disease, and heart attack. Regular exercise can also lower your blood pressure and triglyceride levels.
Ginger has been used to cure many ailments, and now, researchers have found that ginger also aids weight loss. Ginger increases lactic acid production by the muscles. Lactic acid stimulates the release of the growth hormone, which results in the breakdown of fat. Therefore, adding ginger to your food or just eating a small piece of raw ginger will help you to lose weight (2).


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Kenka Bancho Otome 2nd Rumble!! Café [February 20 - March 17, 2019]
☆ Collaboration Webpage: https://akihabara-cross.com/index.html
☆ Official Webpage: https://www.kenkabancho-otome.com/2/
☆ Advance Reservations Required?: No
☆ Reservation/Visiting Fees: ¥1,080
☆ Location(s): Akihabara, Tokyo
☆ Overview:
Kenka Bancho Otome 2nd Rumble!! (喧嘩番長 乙女 2nd Rumble!!) is a sequel fans have been waiting on to the visual novel spin-off that will be released on the PS VITA on 3/14/19 in Japan.
A limited-time pop-up collaboration cafe will be held with Akihabara Cross between 2/20/19 ~ 3/17/19 in Tokyo, Japan.
During this collaboration a specially designed menu will be available for fans to enjoy as well as special visiting benefits and exclusive goods to purchase!
There will be a fee to visit this café which is ¥1,080 (tax included) and includes a drink and coaster set. Additional item prices are listed below.
The food menu will be broken up into two different phases. Please be sure to double check which menu will be offered at your intended time of visit! The drink menu will not change.
Phase 1 food menu: 2/20-3/4
Phase 2 food menu: 3/5-3/17
☆ Café Novelty Items:
Customers will receive an original coaster (1 out of 10 designs) at random!
☆ Cafe Exclusive Goods:
☆ Location(s) & Periods:
This collaboration will be held at 1 location(s) around Japan. Please be sure to verify the date, time, location, and reservation status of the café closest to you before visiting as these details may differ from location!
Akihabara Cross
Address: 101-0021 東京都千代田区外神田3-7-12
Period: 2/1/19 ~ 4/7/19
Hours: 10: 00 ~ 19: 30 (Weekday/Holiday/Weekend)
Disclaimer: Dates, times, locations, café rules & other information involving limited time cafés and menu items are subject to change at anytime. Please carefully review the cafés website for the most up to date information before visiting! Dango News is not affiliated with or sponsored by this café. All copyright belongs to the respective owners.
Source(s): [1]
Image Source(s): https://akihabara-cross.com/index.html [1]


text: The fees are paid in advance, non-refundable and exclusive of all taxes. The initial subscription term is one month and will be billed monthly. You may cancel your subscription at anytime thirty (30) days prior to the next billing cycle only by sending an email to email@example.com. After the initial term, your subscription will continue to auto-renew for additional one-month terms unless we receive a termination notice from you thirty (30) days prior to the next billing cycle. If you order additional services not included in your subscription plan you will be charged additional fees.


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The application spectrum of industrial safety gloves market is appreciably widespread. The construction industry, for example, has emerged as one such field of work where the requirement for safety gloves is a basic necessity. Prominent players have been manufacturing special gloves to protect workers from lacerations received from handling rough and sharp building materials such as glass, roofing or metal; chemical burns; the possible poisonous effects of chemicals in Portland cement and injury from the materials and tools handled in the course of a day's work. Another industry that does not involve as much danger of lacerations but requires increased use of safety gloves to avoid particle contamination is the semiconductor industry.
With rising awareness about the extent to which hand injuries to workers can cost the company, myriad countries have been found to impose strict standards for glove strength in industrial use. For instance, the American National Standards Institute has developed the ANSI/ISEA 105 which rates gloves on a numeric rating scheme for mechanical, chemical, thermal, dexterity and other performance standards. On the other hand, EU standard EN 388, which is applied in EU as well as recognized globally, rates gloves for tear, puncture, abrasion and blade cut resistance. As safety and quality maintenance becomes more stringent in the industry, industrial safety gloves market is expected to exceed $9 billion by 2024.
Request for a sample copy of this report @ https://www.gminsights.com/request-sample/detail/771
The latest scoop regarding immigrant workers that sparked controversy in the UK has come forth as a wake-up call for industrial safety gloves market players. The incident highlighted the sorry plight of immigrant workers who, in addition to being meagerly paid and threatened with deportation, are rarely provided with gloves while washing cars with bare hands and strong shampoo. The fact that this issue is being termed as "modern slavery" goes to show that basic employee safety is now being considered a human right rather than a necessity and that industries, no matter how big or small, have to abide by such regulations. This trend has substantially augmented industrial safety gloves market outlook in addition to encouraging manufacturers to bring forth newer products in the industry that boast of increased safety features.
Even more than a decade back, studies had brought to the forefront compelling figures that can account for the solid stance of the industrial safety gloves market back then. The study conducted by the U.S. Centers for Disease Control and Prevention found that nearly 1,080,000 emergency room visits per annum by workers in the US can be contributed to hand injuries. Hand and finger lacerations also accounted for more than 110,000 days-away-from-work.
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During the same time, according to figures compiled by the U.S. Bureau of Labor Statistics, the American Road and Transportation Builders Association, the National Safety Council, and the International Safety Equipment Association, it was found that the construction industry in the U.S. spends $48 million to compensate for hand injuries rather than the $8.3 million it should be spending by simply equipping all workers with protective gloves. Companies have now come to understand that the amount spent to cover the cost of hand injuries every year is greater than the amount spent to provide laceration and abrasion resistant gloves and ensuring their use. This realization has only served to increase in the last few years, majorly propelling industrial safety gloves industry trends.
In the past it has often been noticed that though safety gloves were provided, workers often took them off to gain the sense of toughness and increased dexterity to perform tasks. However, the advent of innovations in industrial safety gloves industry and advancements in the glove manufacturing process has ensured that wearing gloves during work is more rewarding than cumbersome. Traditional leather and heavy polymer glovers are being replaced with lighter and ergonomically designed ones that are registering more acceptance among workers.
Browse Complete Report Summary @ https://www.gminsights.com/industry-analysis/industrial-safety-gloves-market
Lightly coated, flat-dipped gloves have found increased popularity among workers as they are not only comfortable but also cut down on hand fatigue. Industrial safety gloves market players are working to develop lightweight gloves that encourage continual wear and can be used to perform a broad range of tasks.
Gloves coated with PVC, natural rubber, nitrile or polyurethane are garnering wider recognition for use in performing a variety of tasks as they are easier to work with and are therefore worn longer. According to estimates, natural rubber industrial safety gloves industry size was valued at over $1.7 billion in 2017. Nitrile industrial safety gloves market size however, driven by improved chemical and barrier protection, was pegged at 300 million units in 2017.
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text: Junhyuk Hong is System Engineer of MapR Technologies Korea. He brings more than 12 years of IT infrastructure technical consulting and service experience to helping MapR Korea address rapidly increasing enterprise needs. Based on extensive and in-depth knowledge and experience in IT system environment especially for server, storage, database, Cloud and Java, Junhyuk Hong is instrumental for the growth of the company's technical organization. Before joining MapR, Junhyuk Hong led major businesses regarding top accounts including SKT, KT and other communication area providing technical support on storage products to customers, prospects and partners. Prior to HP, Mr. Hong held Implementation Specialist and Solution Architect positions in Global Service division at EMC Korea. Also, he served as Systems Analyst at Oracle Korea where he was responsible for technical support on Oracle Database product, especially in financial sector. Junhyuk Hong started his career in Application Ware Business Department at Daou Tech as DBA and Unix administrator. Junhyuk Hong holds a BA in Metallurgical Engineering & Materials Science from Hongik University in Seoul, Korea.


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FaZe Clan (formerly FaZe Sniping) is an American esports and entertainment organization that competes in various video game tournaments. The organization .
Here is a list of the Faze Members, who they and their original names and He was then invited to join the FaZe clan in as its co-founder and co-leader.
FaZe Clan had a path similar to that of OpTic Gaming. Initially, FaZe was a team on YouTube that consisted of various sniping videos. However, during Black.
I want to join FaZe but I'm wondering who to contact plz help! ;).
FaZe Clan is a North American team. They currently have teams in Call of Duty, Counter Strike: Global Offensive, PlayerUnknown's.
FaZe Clan is an esports organisation based in the United States that currently has teams in Call of Duty, Counter Strike: Global Offensive, PlayerUnknown's.
FaZeUp! Here is a list of FaZe Clan members, ranked from best to worst by fans. If you're ever wondering who is on FaZe Clan or how to join FaZe Clan, this.
3 days ago FaZe Clan is an American professional esports organization, mostly known for its presence in the Call of Duty scene. They currently field teams.
For the updated roster of FaZe Clan's Fortnite team, check out our article detailing the recent roster moves by the organization. Having built an.


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Worker's compensation is an exchange of legal rights between an employer and an employee that is usually required by law. The laws for worker's compensation may vary from state to state, but the application is similar. Generally, workers who are injured on the job can qualify for worker compensation benefits. When a worker qualifies, the employer is required to pay medical expenses and wage loss for the injured employee. In exchange, the employee loses the right to sue the employer for the harm that was caused.
Although worker's compensation can meet the needs of some injured workers, others are left feeling unsatisfied because of the limited recovery. Many injured workers find that losing the enjoyment of life is far more devastating than being unable to work. Having leg surgery paid off may not be worth the value of never being able to walk again. In order to get full justice for victims, it is important to look beyond worker's compensation and investigate who may be responsible for the injury.
Worker's compensation only protects the employer from legal liability; it does not protect other parties for any negligence that contributed to the injury. For example: a construction worker may get his arm broken by a defective crane. The worker loses the right to sue his employer because of worker's compensation; but still has a right to sue the manufacturer of the defective crane and the company who was responsible for repairing and maintaining the crane. The worker may also have claims against the general contractor of the project. By finding other negligent parties, an injured worker may be able to file a lawsuit to recover the costs of having their lives permanently altered.
For these reasons, it is important to discover what happened at the scene of the accident. There are sometimes multiple factors involved that create a dangerous situation. Some common "third-parties" responsible for injuries include:
Other Workers – Many construction sites have multiple contractors working on a project. The employer may be protected by worker's compensation, but other contractors could still be legally responsible for harm caused.
Supervisors – General contractors have a responsibility to supervise a worksite and make sure that subcontractors are following safety protocols. If they don't, the supervising authority may be liable even though it was the subcontractor that screwed up.
Defective Products – Manufacturers of equipment may be the real culprit for why an injury happened. Other companies who repaired or maintained the equipment may also be responsible for failing to keep the equipment safe.
Code Violations/ Dangerous Premises – There are many rules that require worksites to be cleaned and organized in certain ways. If fall protection is not provided and results in someone getting hurt, the person responsible for maintaining the premises may be responsible, ie. the general contractor. The landowner may also be responsible if the land had dangerous conditions that attributed to the injury.
Intentional/Reckless Harm – Worker's compensation does not protect employers from intentional or reckless harm. Reckless harm can also be defined as deliberate indifference. If an injury is the product of deliberate indifference, the employer could be liable for their bad act.
Discovering everyone involved in an accident can be a big step to getting full and fair compensation that the injured worker deserves. It is always best to check with an attorney because many of these "third-party" claims have legal rules and regulations that are very specific. Regardless, an attorney will be able to help you discover viable claims and help you along the road to recovery.
The attorneys at Pickett Dummigan LLP specialize in workplace injuries and we have decades of experience pursuing negligent parties who try to hide behind the shield of worker's compensation. If you have been injured in a workplace accident, contact us for a toll free consultation at 503.405.8037.


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The post The convergence of data quality to consumer discoverability appeared first on Search Engine Land.]]>
There, they'll find your location's address and directions, hours of operation, phone number, customer reviews, and more—often enough to make a decision about your business, without ever having left the search engine results page. Understanding this customer journey is mission-critical, and high-performance marketers know it; in fact, 88% think a customer journey strategy it's critical to marketing success, according to the Local Search Association. However, only 65% of these marketers said their brand has taken a customer journey approach to
Where's the disconnect? In this post, I'll talk about how to identify and combat friction caused by data quality in your local customer's journey, in order to improve the experience people are having with your locations, where and whenever those interactions are happening.
Inaccurate local listings have a hugely detrimental effect on customer experience. Searchers may be met in their moments of need with the wrong store hours, for example, or directions to a store that has been closed down. Poor local listings data does even more damage to your brand's online presence by eroding the search engine's trust in the brand, as well. Google doesn't want to show searchers the incorrect answers to their query. If searchers are having negative experiences with your listings, it's a strong signal to Google that they should not recommend your locations to others.
Our data shows that just 1 in 60 local searches result in a click-through to a website. In an age where searchers find everything they need to convert in your local listings, brand marketers need to be able to manage them at scale to prevent friction and stopping points in the customer journey.
Accurate, complete local listings are the solid foundation on which brands can begin to level up their customer journey enhancements. Once listings are optimized, you can focus your efforts on providing and measuring the effectiveness of value-add experiences such as BOPUS (buy online, pick up in-store), integrating local inventory levels with
Mobile-responsive local pages with integrated reviews, schema, local or brand events and promotions, and other hyperlocal content help consumers take action. A dynamic locator further reduces friction by guiding consumers to their closest location and can also help brands showcase specialty offerings, dealer locations, service areas and more.
Brands need to be a part of the online conversation about their locations in order to protect and grow the business. Consumers take reviews seriously – 92% read them and 40% form an opinion by reading just one to three reviews. This is a vital part of the customer journey, where decisions are made in an instant.
In addition to their importance to consumers, local reviews are an important MapPack ranking signal that Google uses to gauge the credibility and reputation of business locations. Review data appears in local search listings for locations with five or more reviews, but can be integrated in local pages, as well. This provides the social proof consumers crave as they're deciding whether to proceed with your brand, or head back to the SERPs to keep looking. It happens that fast.
People are looking for brands to engage, too. Reviews with brand responses are up to 15 times more likely to be considered helpful, but reviews more than three months old are disregarded by 85% of consumers.
Brands with hundreds or thousands of locations need a technology-driven strategy for reviews management that enables real-time listening, alerts and response assignments, competitive benchmarking and sentiment analysis at the brand level. This reduces friction in the customer journey and ensures that your reviews data is sending the best possible signals to Google, to boost your local search visibility for all locations.
Poor quality or outdated data is a major obstacle for brands. As Forrester VP Kate Leggett said, "Garbage in/garbage out erodes customer satisfaction." She cited the example of an international bank "that could not meet its customer satisfaction goals because agents in its 23 contact centers all followed different operational processes, using up to 18 different apps – many of which contained duplicate data – to serve a single customer."
Data standardization is critical in marketing, where consumers are interacting with brands across devices, platforms, networks and search engines. In a previous column, I talked about the obstacles multi-location brands face in making location data actionable beyond its originally intended purpose. Enterprises typically have multiple databases containing disparate location data sets from different departments and while all of this data likely meets the individual needs of the unit it came from, it typically doesn't meet the stringent data quality standards Google and the other search engines require.
Brands need a single source of truth for location data – one platform in which all location data is gathered, cleansed, formatted, and activated.
Clean data drives superior local search performance for all of your locations.
Solve customer pain points and remove barriers to conversion across the brand with a proactive, holistic approach to local.
Data cleanliness and accuracy must be priority number one for brands looking to improve marketing performance at the local level. The impact of poor data on your local visibility and customers' journey cannot be ignored.
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The post Learn how to build an online to offline attribution model for local businesses appeared first on Search Engine Land.]]>
While these may seem like competing interests, it's indicative of an overall shift in the customer journey. Mobile has made it easier, more than ever for consumers to discover new products and brands online, comparison shop and validate their choices with reviews. When it comes to a consumer completing a purchase, many still prefer to shop where a connection can be made, a local storefront.
Complex mixed market models help us understand which individual online source provides better visibility, but our line of sight into the consumer journey falls short when consumers leave their online searches behind and go into a store and transact. Online to offline attribution is critically important for all forms of local businesses including SMBs, franchisees, or multi-location brands.
Here are some of the more current and innovative ways that are available to holistically track and attribute earned media sources to an offline transaction performed in-store. Ad serving attribution solutions are not being considered for this article.
Google recently took a deep dive into the journeys of over 2,900 real-world consumers by tracking their cross-device click data over a period of six months. While each consumer's journey is unique, this study gave us a decent look at how the "average" funnel has been transformed.
The constantly-connected consumer journey is no longer a linear path from discovery to purchase. In fact, Google found that a single makeup purchase generated over 40 organic searches and 125 digital touchpoints. In the end, the consumer searched for a nearby location to complete the purchase.
In another example, even a lower price-point candy bar purchase generated over 20 touchpoints as the consumer researched different products and retailers to meet their needs. Ultimately they, too, decided to visit a local store to complete the transaction in person.
You can assume that people are still finding your store in the real world and dropping in. People live in your neighborhood and know that you're there. But how can you tell how many customers have been influenced by your digital marketing efforts? And is there any way to tell which ones saw your maps listing via organic search versus those who spotted your store while driving by?
This is the problem plaguing local stores – large and small, private and corporate, solopreneur and franchisee alike. Last-click attribution models simply don't account for the many touchpoints that may have influenced the consumer's decision to cross your physical threshold.
Unfortunately, there's no single solution that gives you 100 percent insight into every online-to-offline transaction, but you can use these methodologies to widen the lens – even if inferred.
To further localize and monetize your store's local landing page with "smart-bars" that highlight local store products consumers can reserve online and pick up in-store (ROPIS). Localized data can help tailor content based on a variety of sources like eComm browsing behavior, store-level inventory, weather, POS transactions and more.
This is one of the easier online-to-offline transactions to track, and you can use this data to extrapolate to larger audiences and groups of locations.
Offer your local landing page visitors a geo-targeted, serialized coupon. In-store couponing is the new old in online-to-offline attribution, made more powerful with personalization options driven by consumer data. Adding a single-use coupon can eliminate the biggest negative of this methodology and eliminate sharing. The acceptance of the coupon and redemption of it within the store can be used to attribute that an online to an offline transaction.
In this model, all users that visit your local landing page receive a measurement pixel. The user's mobile ID is tracked to a geo-targeted, presumably in-store event. Some solutions allow you to serve a survey to learn more about the consumer's complete journey, digging deeper into other touch points, what the consumer ultimately purchased and the total of their order.
Depending on the reporting functionality of the solution, you can add store level transactional data to each market to understand possible nuances between markets.
You can take this even further with omnichannel solutions that can match anonymized mobile IDs against in-store POS transactional data for household intelligence gleaned from identifying a user via credit card data. This gives you greater insight into what action your customer took and who they are, as well, through detailed segment analysis.
An identity resolution service that connects online to offline consumer identifiers is another way of closing the loop and offering truly people-based marketing. Through DMP solution providers, consumers can be served a cookie and tracked through other anonymized consumer identifiers post-purchase or transaction at the desired location.
Siloed first-, second- and third-party data can be resolved to a persistent identifier, enabling brands to find their audiences online using offline data. This option provides marketers a greater level of insight into attribution throughout the entire consumer purchase cycle.
It's important to accept that even if you were to implement any of the above solutions, you're still going to have gaps. The point here is, there's no single solution that provides absolute coverage of the online-to-offline consumer journey.
So which online-to-offline attribution solution is the best for measuring your local marketing success?
First, determine which metrics give your business the information you need, so you know where it makes sense to focus your tracking efforts. For example, do you want to know that a visitor went into your store? That they made a purchase? Or both? What do you need to know about that consumer to inform your marketing strategy going forward?
This informs which methods can be used to measure what matters. You'll need to make sure your methods comply with privacy regulations in your region, as well.
The post Learn how to build an online to offline attribution model for local businesses appeared first on Search Engine Land.]]>
The post How to manage multiple GMB listings for service area businesses appeared first on Search Engine Land.]]>
In short, the answer is yes, but it does come with several caveats. In this post, we'll look at the various nuisances involved in setting up SAB listings through the lens of a successful implementation where listings on GMB helped a brand improve map pack visibility across 3,500 local markets.
It's worth getting right. Appearing prominently in Google's map pack results puts your brand right in the crosshairs of motivated searchers with an expressed need for a service like yours. Let's see how it works.
Let's say a company (we'll call them "example brand," or EB for short) had a need to improve its map pack visibility in each of its service areas across the United States. We had to define what success would look like for EB and decided to utilize the following performance metrics:
The brand had determined through an internal review process that they closed roughly 50 percent of all phone calls (which is excellent and would be highly desired by anyone!). This closed rate metric was applied against the GMB call volume and compared against the cost of the program, in order to determine CPA.
Sounds easy enough, right? But the challenge here is getting Google to validate and show your SAB listings, which might serve the entire country or large swaths of it. How can you achieve this when your product or service is delivered at your customer's address and not to your location?
With success metrics in hand, we planned a two-pronged approach to improve map pack visibility across all relevant markets.
Local landing pages were developed for each SAB to support and authenticate the relationship between the page and the brand. We needed to prove to Google each service area listing was a legitimate location so the Google My Business SAB account would be verified.
Dedicating a local landing page to each SAB offers other benefits as well:
These pages were responsive, properly marked up with schema and integrated seamlessly with the brand's current site design.
There are several different options for verifying local business listings on Google:
We chose the mail (postcard) option because once the business listing is verified, it allows for SAB business to be established and managed by a single user.
This was a very involved process that took a lot of careful coordination from the brand from the mailing all the way down to the specific locations we were trying to verify for each local listing. An email was sent from the EB corporate office to the local-level SMB managers that explained the broad initiative and what they were to expect. Once the groundwork was set, we targeted a subset of 15 to 20 locations each week and changed them to SAB listings after verification was complete.
By going after a smaller group each week, we could be hyper-focused and not distracted by the larger number of locations that still needed to be mailed a verification postcard. Overall, it took nearly a year to verify all locations and turn them into SAB listings. The hard work would eventually pay off with positive results.
The combination of SAB pages targeting a specific local area with verified local listings and ongoing listings management is a powerful one. Six months post-implementation, EB experienced a 145 percent increase in call volume!
The CPA was above where it needed to be, but not all locations were added to GMB, as we were working our way through the verifications.
After 12 months, the 145 percent increase in call volume held steady. As more locations were verified and added as SAB listings, EB's CPA began to steadily decrease, and by the first-year point, we achieved a cost per acquisition under $40. Over the course of 18 months, EB experienced a 26 percent year-over-year (YoY) increase in call volume across SABs and achieved a CPA of $37.
Here are the pieces I have identified as key to achieving similar results. I hope they will work as well for your own enterprise-level SAB brand:
Enterprise service area business brands have tended to steer away from local GMB listings, given how hard it is to verify SABs. But the upside of doing so can be tremendous for those up to the challenge.
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The post Where to go next with your Google My Business listing appeared first on Search Engine Land.]]>
When it comes to digital marketing and search engine optimization, the devil is truly in the details. Seemingly trivial choices can have a dramatic effect on your web presence and search visibility, and nowhere is that more evident than in Google My Business (GMB).
GMB optimization has quickly become something of a cottage industry within the broader scope of SEO. By now, you've probably heard all about the importance of keeping your listings up to date with accurate store hours, phone numbers and addresses. Those are the no-brainer changes. How do you go beyond the low-hanging fruit to really make your GMB listing stand out?
Some relatively straightforward tweaks to Google My Business can have a profound effect on your listing's visibility and your local pack ranking. They may seem deceptively simple, but these GMB hacks could make all the difference in the world.
OK, so you've updated your store listing with an accurate address — but does it follow recognized and standardized guidelines? Any irregularities within your GMB listing could adversely affect your local ranking.
Compare your address with the acceptable formatting and standards laid out by the United States Postal Service (USPS) and see how it stacks up. It may seem minor, but updating your address to bring it in line with USPS standards will help your local page ranking.
For organizations outside of the United States, be sure to check with your national guidelines on address standards.
Google My Business uses your listing address to generate geocodes, which in turn dictate where your store appears in Google Maps. This is not a foolproof process, however, and it's not unheard of for businesses to have wildly inaccurate geocodes. Google Maps could put your store at a nearby intersection, or even several blocks away from its actual location.
You don't want to make it any more difficult for your customers to find you, which is why it's so important to ensure your listing has precise geocodes. This is doubly important for any business located in a larger metropolitan area. Denser areas could see more inaccurate geocodes, so city dwellers need to be extra mindful of this factor.
Google doesn't change its algorithm for the fun of it. The company is always trying to improve its search engine so it returns results that closely align with users' queries. With each new update, relevance becomes an even more important factor in a listing's visibility.
The more precise you can be with your store category, the more likely your listing will appear for searches that match it. Don't settle for overly broad store categories, even if they are technically accurate. Drill a little deeper to provide an accurate characterization of your business, and you'll likely see better results.
That same need for precision applies to your store's listed location as well. It may be tempting for businesses located near a larger city (but still outside of it) to list that metropolis as their location. Why not, right? It could broaden your potential customer base.
Google takes location and proximity into account when calculating local page ranking, however. It won't be fooled by businesses misrepresenting their location, and if anything, doing so will hurt those stores' visibility. If your shop is in Skokie, Illinois, say so. Don't pretend it's located in Chicago to draw more eyeballs. You'll be far more likely to rank for searches done in your area.
Unknown quantities tend to scare off consumers. No one wants to be the first diner at a new, non-vetted restaurant or roll the dice on a barber with no track record of leaving customers satisfied with their haircut. More than ever, online reviews are critical to local page success. Encourage your customers to go online and leave a review for GMB to pick up on. The more reviews you have, the more exposure your business can get.
Business owners may be a little wary of online reviews given their mercurial nature. It doesn't take much to get negative feedback, and those kinds of comments could reflect poorly on your store. However, such instances are opportunities to engage unhappy individuals and show other potential customers that you take their satisfaction seriously. Google recommends responding to both positive and negative reviews to improve your listing.
An inactive site could be mistaken for a dead one. One area of optimization that's easy to overlook is filling your site with engaging content. Creating new material to share with regular or potential customers is a good way to improve your local page ranking. Moreover, content that focuses on local events or area-specific concerns can help your search efforts immensely.
Additionally, consider making use of Google Posts, which allows you to publish events, promotions and other business updates directly to Google Search (in the Knowledge Panel) and Maps.
A recent study by Joy Hawkins and Ben Fisher suggests that use of Google Posts may have a mild impact on ranking.
A picture says a thousand words, yet many stores neglect to include images in their Google My Business listing. Customers today like to do their online legwork before visiting a business and actively look for photos of products, store interior, signage and so on.
Uploading images can have a profound effect on your local ranking. I just recently worked with a client to optimize 70-plus GMB listings and saw that adding images alone increased traffic by 300 percent.
Remember when I said the devil is in the details? These are the kinds of details I was referring to. Something as seemingly insignificant as adding a store image can drastically increase the performance and visibility of your page listings.
The beauty of it all is that none of the suggestions above are very time-consuming. It's pretty easy to make some quick optimizations to your Google My Business listing and website that have the potential to increase online traffic.
Just remember: Every little bit helps when you're trying to gain that competitive edge, so don't ignore any updates because they seem inconsequential. With Google My Business, nothing is inconsequential.
The post Where to go next with your Google My Business listing appeared first on Search Engine Land.]]>
The post A brief history of Google's most important local search updates appeared first on Search Engine Land.]]>
Deciphering the Google algorithm can sometimes feel like an exercise in futility. The search engine giant has made many changes over the years, keeping digital marketers on their toes and continually moving the goalposts on SEO best practices.
Google's continuous updating can hit local businesses as hard as anyone. Every tweak and modification to its algorithm could adversely impact their search ranking or even prevent them from appearing on the first page of search results for targeted queries. What makes things really tricky is the fact that Google sometimes does not telegraph the changes it makes or how they'll impact organizations. It's up to savvy observers to deduce what has been altered and what it means for SEO and digital marketing strategies.
What's been the evolution of local search, and how did we get here? Let's take a look at the history of Google's local algorithm and its effect on brick-and-mortar locations.
After releasing Local Business Center in March 2005, Google took the next logical step and merged it with Maps, creating a one-stop shop for local business info. For users, this move condensed relevant search results into a single location, including driving directions, store hours and contact information.
This was a significant moment in SEO evolution, increasing the importance of up-to-date location information across store sites, business listings and online directories.
Universal Search signified another landmark moment in local search history, blending traditional search results with various listings from other search engines. Instead of working solely through the more general, horizontal SERPs, Universal Search combined results from Google's vertical-focused search queries like Images, News and Video.
Google's OneBox started to show within organic search results, bringing a whole new level of exposure that was not there before. The ramifications on local traffic were profound, as store listings were better positioned to catch the eye of Google users.
In 2010, Google rebranded/repurposed Local Business Center and launched Google Places. This was more than a mere name change, as a number of important updates were included, like adding new image features, local advertising options and the availability of geo-specific tags for certain markets. But more importantly, Google attempted to align Places pages with localized search results, where previously information with localized results was coming from Google Maps.
The emergence of Places further cemented Google's commitment to bringing local search to the forefront. To keep up with these rapidly changing developments, brick-and-mortar businesses needed to make local search a priority in their SEO strategies.
Prior to Venice, Google's organic search results defaulted to more general nationwide sites. Only Google Maps would showcase local options. With the Venice update, Google's algorithm could take into account a user's stated location and return organic results reflecting that city or state. This was big, because it allowed users to search anchor terms without using local modifiers.
The opportunity for companies operating in multiple territories was incredible. By setting up local page listings, businesses could effectively rank higher on more top-level queries just by virtue of being in the same geographic area as the user. A better ranking with less effort — it was almost too good to be true.
Hummingbird brought about significant changes to Google's semantic search capabilities. Most notably, it helped the search engine better understand long-tail queries, allowing it to more closely tie results to specific user questions — a big development in the eyes of main search practitioners.
Hummingbird forced businesses to change their SEO strategies to adapt and survive. Simple one- or two-word phrases would no longer be the lone focal point of a healthy SEO plan, and successful businesses would soon learn to target long-tail keywords and queries — or else see their digital marketing efforts drop like a stone.
Two years after Venice brought local search to center stage, the Pigeon update further defined how businesses ranked on Google localized SERPs. The goal of Pigeon was to refine local search results by aligning them more directly with Google's traditional SEO ranking signals, resulting in more accurate returns on user queries.
Pigeon tied local search results more closely with deep-rooted ranking signals like content quality and site architecture. Business listings and store pages needed to account for these criteria to continue ranking well on local searches.
In another major breakthrough for Google's semantic capabilities, the RankBrain update injected artificial intelligence into the search engine. Using RankBrain's machine learning software, Google's search engine was able to essentially teach itself how to more effectively process queries and results and more accurately rank web pages.
RankBrain's ability to more intelligently process page information and discern meaning from complex sentences and phrases further drove the need for quality content. No more gaming the system. If you wanted your business appearing on the first SERP, your site had better have the relevant content to back it up.
A relatively small but important update, in 2015, Google scaled back its "snack pack" of local search results from seven listings to a mere three. While this change didn't affect the mechanics of SEO much, it limited visibility on page one of search results and further increased the importance of ranking high in local results.
The Possum update was an attempt to level the playing field when it came to businesses in adjoining communities. During the pre-Possum years, local search results were often limited to businesses in a specific geographical area. This meant that a store in a nearby area just outside the city limits of Chicago, for instance, would have difficulty ranking and appearing for queries that explicitly included the word "Chicago."
Instead of relying solely on search terms, Possum leveraged the user's location to more accurately determine what businesses were both relevant to their query and nearby.
This shift to user location is understandable given the increasing importance of mobile devices. Letting a particular search phrase dictate which listings are returned doesn't make much sense when the user's mobile device provides their precise location.
Predicting when the next major change in local search will occur and how it will impact ranking and SEO practices can be pretty difficult, not least because Google rarely announces or fully explains its updates anymore.
That being said, here are some evergreen local SEO tips that never go out of fashion (at least not yet):
When in doubt, look at what your successful competitors are doing, and follow their lead. If it works, it works — that is, until Google makes another ground-shaking algorithm change.
The post A brief history of Google's most important local search updates appeared first on Search Engine Land.]]>
The post Google is making strides with Google My Business appeared first on Search Engine Land.]]>
If you wanted to boil down marketers' fears in the digital economy to one single idea, you might argue it would be loss of control.
How your brand is being presented and talked about across all the various sites, channels and platforms out there can sometimes feel entirely out of your hands. There's always that lingering concern that potential customers will be misled, either through malicious reviews or inaccurate business information that pushes people toward your competitors.
Google My Business (GMB) has been one path to help brands solve the latter issue. GMB serves a similar function to business listings, much like Yelp or Yellow Pages, but has the added benefit of being tied directly to the tech giant's search engine.
Customers search for your business, and Google My Business returns a customizable listing to go along with other search results. Information like location, store hours and customer reviews is available right from Google's search engine results page, giving users a more direct line to your business and eliminating potential barriers to engagement.
Over the years, it hasn't been all unicorns and rainbows for Google My Business. As I've noted previously, GMB's service for enterprise brands left a fair amount to be desired, with pretty significant gaps in geocoding and its ability to extract traffic insights from the platform.
For instance, if Google Maps generated the wrong geocode for a particular location, GMB users would need to go into that store's listing and manually make the switch. If several stores — maybe even hundreds, in some cases — have inaccurate geocodes, a relatively simple process becomes an arduous time sink.
A similar store-by-store limitation affected a brand's ability to pull metrics and analytics at scale, as users would need to pull this data from each location separately, rather than have it all easily available from a wider repository.
Even so, Google My Business continues to show a lot of promise for businesses interested in converting online visitors into brick-and-mortar shoppers. To Google's credit, the company has done a lot of work since the last time I discussed the platform, adding enhancements and new features, as well as building out its overall functionality. There's still room for improvement, of course, but it's made some impressive strides.
So, what's new with Google My Business over the past 12 months? Plenty, as it turns out.
One of the more exciting developments is Google's new Posts feature. Posts allows Google My Business users to build out the type of information included in your SERP sidebar beyond location, store hours and so forth.
Brands can take advantage of this platform to promote the latest sales and offers directly from Google's search results. Individual store managers could go in and add location-specific promotions as well, helping them build awareness with a digital audience.
If you need further reason to take advantage of Google Posts, consider how it is presented on mobile formats. Post content appears at the top of SERPs when displayed on mobile devices, so it will be among the first things users see. It's a good way to grab the attention of mobile users with the latest deals and offers.
In recent weeks, Google has also added a Q&A feature to GMB to address frequently asked questions before customers even visit your site. These questions could include everything from what credit cards are accepted at a particular location to the best places to find parking.
What's unique about this feature is that it's both crowdsourced and curated by the merchant, so users can give a "thumbs up" to helpful questions and answers to push them higher up in the listing, while the business can add its own responses.
The one downside to the Q&A feature is that, as of now, it's only compatible with Android devices. Everyone else is just going to have to wait for Google to roll it out to other platforms.
Another recent feature that has turned some heads is Google My Business's chat capabilities. Although still in pilot mode, this program allows customers to communicate with businesses in real time straight from the SERP. Want to clarify holiday store hours, check available stock or hold an item for a customer? It can all be done through Google My Business without picking up a phone or going through a dedicated web portal.
That level of responsiveness is good for business and your brand image. If customers are able to speak directly with store associates at any time during business hours, they'll associate your brand with convenience. It's just another way for companies to bridge the gap between digital and in-store experiences.
Other noteworthy GMB updates include:
Google My Business isn't perfect, of course. Some of my earlier criticisms still stand, and I'm still waiting for Google to do something about those metrics oversights.
That being said, what Google's done in the past 12 months is show that it's committed to making Google My Business work, building out the core functionality with new features that help brick-and-mortar stores engage digital users and guide them to their location.
It's a heck of a start. Let's see if Google can keep it up.
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The post Augmented Reality: Where are we now, and what does it mean for marketers? appeared first on Search Engine Land.]]>
One of the biggest digital stories to come out of last year was the meteoric rise of Pokémon Go. The mobile game brought augmented reality (AR) to the masses and effectively demonstrated the technology's potential as a new platform for customer engagement.
Pokémon Go disappeared from the limelight almost as quickly as it appeared, solidifying its place as a pop culture curiosity that will almost certainly be covered in an "I Love the '80s"-esque retrospective 20 years from now.
Pokémon Go's story may be over for most, but what about its underlying technology? How has that fared over the past 12 months?
Well, augmented reality isn't just for gamers anymore. It can be a major asset for brands and their local marketing initiatives.
In many ways, Pokémon Go served as a proof of concept for AR's potential as a marketing tool. Imagine billboards and advertisements that exist purely in the virtual world and offer exclusive deals and promotions to AR users. It's a whole new ballgame, and some of the biggest names in tech are racing to cash in on that awesome potential.
Apple, for instance, is making a concerted push into this space, with hopes of building its forthcoming iOS 11 operating system into the world's premiere AR platform. The tech giant recently ramped up its hiring efforts to bring in dozens of professionals with skills like "geospatial information services" to support AR software projects.
Meanwhile, Facebook demonstrated its growing interest in this technology, releasing a closed beta for its own AR mobile platform earlier this year. Facebook CEO Mark Zuckerberg confirmed the company's commitment to AR at the recent Facebook F8 conference:
"Over time, I think [augmented reality] will be a really important technology that changes how we use our phones and all our technology," Zuckerberg said. "This is the type of technology we love to build."
It's encouraging to hear that the big boys are throwing their full support behind AR, but what does the technology mean for digital marketers within the local space today? Over the past year, companies have made strides in the AR field, developing new use cases for marketing applications.
For example, Blippar has worked with a number of widely recognized brands to create AR-based banner ads that don't require an app to view. When mobile users click on the ad, AR functionality is enabled, and they can interact with both their physical and virtual environments in new and innovative ways.
By pointing their cameras at particular objects, users can receive suggestions on similar or complementary products. A couple at a restaurant for dinner, for instance, could get wine pairing recommendations just by opening their camera apps.
Marketing teams could take advantage of this capability by providing information on local promotions. So, if users direct their phone's camera to a bottle of Pepsi, the AR platform can show them where to find it on sale in their area.
We've all been spoiled rotten by digital platforms. Thanks to the ubiquity of the internet and connected devices, consumers expect to have an enormous amount of information about any given product at their fingertips at any time.
In this environment, comparing product labels in a brick-and-mortar store seems pretty quaint. Companies like watch retailer Jura have developed AR applications that allow shoppers to find out more information about products as they walk through store aisles and compare different brands in far more detail. In Jura's case, customers can virtually try on different watches and see which styles suit them best without getting near the display case.
It works the other way too. AR can enhance the digital shopping experience by putting products into consumers' homes before they make a purchase. IKEA, for instance, has experimented with an AR functionality that would allow shoppers to view how, say, a dresser would look in their bedroom. More recently, the company announced a deal with Apple to develop an app for iOS 11.
With AR, the line between purely digital and physical shopping experiences starts to blur, creating untold possibilities for customer engagement.
"This technology makes it easier to make buying decisions in your own home, get inspired and try many different products, styles and colors in real-life settings with the swipe of your finger," said Michael Valdsgaard, the leader of digital transformation at Inter IKEA Systems, in a press release. "I think that augmented reality and virtual reality will be a total game changer for retail in the same way as the internet. Only this time, it will be much faster, and accessible to billions of customers."
As companies continue investing in this technology, new marketing applications will arise. Now that tech giants like Apple and Facebook have committed to AR, it's safe to say this is more than a flash-in-the-pan fad. The future of AR is filled with incredible potential. Be sure you're ready to take advantage of AR when it truly comes into its own.
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The post How local businesses can turn the threat of on-demand deliveries to their own advantage appeared first on Search Engine Land.]]>
As a digital marketer, you have to stay on your toes. It sometimes feels like new market disruptions have become an annual rite of passage. What were once generational, seismic changes are now just the normal order of business.
The latest development in a long line of digital commerce revolutions is the emergence of on-demand delivery. Like any disruptive change, on-demand apps have created a lot of anxiety for brands and their local stores. Is this technology a threat to localized businesses, or an opportunity to improve brand engagement and drive customer loyalty?
You have Amazon to thank for the current fervor whipping up around on-demand delivery. While Uber Eats, Instacart and Soothe, among others, laid the foundation for this change, Amazon will likely be the company to catapult on-demand local services into the wider consumer consciousness. The e-commerce giant's recently announced plan to acquire supermarket chain Whole Foods signals a radical change in the way consumers buy and receive groceries.
Although grocery delivery services are nothing new, having one of the biggest and most innovative names in e-commerce throw their hat into the ring should put the industry on notice that some major developments are underway. After all, this is the same company that's been experimenting with drone delivery for years.
If Amazon does indeed grab the torch from the Instacarts of the world, consumers are likely to follow right along. At that point, on-demand apps will cease being fringe consumer channels and become the new status quo.
If this does come to pass, local businesses will be rightfully concerned about what that all means for them. The problem's not restricted to supermarkets, either. On-demand services could dramatically change things for any brand that operates localized store fronts. They've already had to weather the rise of e-commerce, but if on-demand delivery becomes the new normal, they may see foot traffic dry up entirely — that's the fear, anyway.
But before we all throw up our hands and claim the sky is falling, perhaps we should be viewing the situation in a different light. Local stores may be able to capitalize on the emergence of on-demand services and use them to drive customer engagement.
Businesses need to stay agile to compete in the omni-channel marketplace. We've seen this with the rise of e-commerce: Brands that embraced digital channels and facilitated the customer journey through them not only survived but thrived in this new environment. That's because they were able to provide customers more options to deliver products and services, allowing the consumer to dictate the terms of brand engagement. As we've seen through eMarketer's research, customer priorities are shifting away from differentiators like low prices in favor of service quality.
The on-demand economy takes this sentiment a step further by allowing customers to receive products they purchase over a digital channel to arrive in their hands within mere minutes. Cutting a trip to a physical store out of the equation may make brands nervous, but for the customer, this is an incredible development. Businesses that take the lead and openly embrace on-demand delivery will associate themselves with convenience and speed — and that's great for your brand. If you want loyal customers, show them you're not afraid to meet them on their terms and provide them the level of service they demand.
On-demand delivery also removes many otherwise unavoidable obstacles to in-store sales. When it's pouring rain and you have nothing to make for dinner, do you take a trip to the grocery store or pull into the McDonald's drive-thru? No, you order a pizza and let someone else brave the elements. Inclement weather, traffic and family obligations frequently prevent customers from visiting stores. On-demand delivery allows stores and brands to net those otherwise lost sales by bringing products straight to the customer.
Your local stores can only reach so many customers. People residing just outside their immediate vicinity may be unwilling to make a longer trip to those stores when there are similar alternatives nearby. On-demand delivery allows stores to broaden their footprint by providing services to consumers outside of their traditional territory. If your brand is offering on-demand services while competitors are still dragging their feet, who's the consumer going to choose? Even if your brand's store is farther away, customers are more likely to opt for fast, convenient delivery than to make a trip to a competitor's brick-and-mortar shop.
With on-demand services, local stores can stretch their distribution capabilities to tap into surrounding markets, drastically expanding their potential customer base.
Even with the benefits outlined above, there may be obstacles in sharing revenue between local stores and full-time delivery people or even independent contractors. Don't think of it as cannibalizing your sales, though. On-demand delivery is an additive channel, supplementing traditional brick-and-mortar stores with another arm to provide products to consumers. Although brands may need to funnel some of those sales to a third-party delivery service, it's still an added revenue stream that will prop up both local stores and the overall brand.
At the end of the day, if you stand on the sidelines and take a wait-and-see approach to on-demand services, you're essentially leaving money on the table. Now that the big boys like Amazon have gotten involved, it's only a matter of time before it becomes part of daily business operations.
I suggest getting ahead of this change, embracing it, and making it work for you. You can't fight the future, and as we've seen, you either roll with the changes or you get left behind in the dust.
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The post The future of local discovery appeared first on Search Engine Land.]]>
We've entered an exciting time for local marketing. Big Data, digital assistants, augmented reality and beacons will fundamentally change the way users discover locations. As Bob Dylan so aptly pointed out, "The times they are a-changin'."
As such, local marketers and advertisers need to start thinking about how they're going to change along with the times. Here's what you need to know about the future of local discovery.
Proximity is the primary ranking factor in local searches. That's not likely to change. After all, what's nearby is the fundamental aspect of local discovery.
What is changing, however, is the filter that sorts out, ranks and presents those nearby locations. What filter, you ask?
It's you.
Going forward, local discovery will function as proximity filtered by your individual preferences. The person searching will inform what locations are shown.
In truth, this is nothing new. Google, Bing, Safari and Yahoo have been personalizing search results for some time through tracking your browsing history. What is new is the sophistication of artificial intelligence and Big Data analytics.
With the burgeoning Internet of Things, the amount of customer and behavioral data is growing by the day. Even if Congress hadn't cleared the way for internet services providers (ISPs) to sell your data, what marketers and advertisers know about customers was only going to increase thanks to the growing data fiefdoms of Google, Facebook, Apple, Amazon and Microsoft.
For good or ill, the ability to use that information to target the right customer with the right message at the right time is maturing. In fact, even back in 2012 ,Target had the capability to use data mining to predict the pregnancy of a teenager before her father could deduce the news himself. Big Data has come a long way since then.
In the case of local discovery, Big Data will help search engines personalize local results based on a user's preference. The more the search engines know about you, the more relevant search results and maps will be.
For example, a search for nearby restaurants might include ranking factors such as your favorite dishes, food allergies, price point, time of day and how long it was since your last visit. Meanwhile, a search for a nearby product such as shoes might be filtered by your favorite brand, shoe color, size and any ongoing sales.
However, knowing your customer and targeting your customer are two different things. There needs to be a means of surfacing local information in a unified way, and that need will undoubtedly be addressed by digital assistants.
Digital assistants will serve as the connection between customer profiles and the preferred locations and products around them.
Digital assistants will be everywhere. On your phone, in your car, your house, your office — everywhere and inside everything connected to the internet.
The ultimate goal of Google Assistant, Amazon Alexa, Microsoft's Cortana and Apple's Siri is to become that universal connection between the physical and digital worlds.
In the context of local discovery, think of a digital assistant as your very own personal Rick Steves, providing you with everything you'd ever care to know about a location — and then some.
This omnipresent assistant, part tour guide, part planner, part shopping liaison, will provide users with the most relevant and personalized local recommendations for anything you can imagine.
And thanks to voice search, digital assistants are always listening.
Google Home and Amazon Alexa operate in this mode by default, and Apple's latest iPhone update is pushing users to set up voice activation for Siri.
In addition to enabling ambient listening, voice activation establishes voice biometrics, which will allow digital assistants to become device-agnostic.
Whether it's smart cars, smart homes or smart offices, the ability to distinguish between users is critical to translating your personal preferences regardless of location or device. This will provide a consistent user experience without a disruption to conversational context.
In fact, Google Home recently made progress on this front by being able to recognize up to six different voices from one device. It's not hard to extrapolate this trend to the point that digital assistants will be able to recognize who you are regardless of where or what device you're using.
Soon you'll be able to make dinner reservations by talking to the digital assistant embedded in your hotel room, order an Uber from the digital assistant on your phone as you walk to the lobby and check your flight from the digital assistant inside your autonomous Uber — all without breaking the conversational context with your digital assistant.
With the rise of voice search, it's also necessary to replace the traditional screen on your phone and monitor. A picture is worth a thousand words, so it's unlikely that even a sweet-talking digital assistant will replace our need to visualize what's in front of us.
As I outlined in a previous article, the solution to traditional screens is to replace them with augmented reality — your smartphone transforming into smart glasses. Based on Facebook's recent plans for augmented reality, this indeed seems to be the direction we're heading.
In my mind, augmented reality is likely to be one of the more exciting and less privacy-invasive developments of local discovery. You'll be able to scout out a local restaurant, visualize the precise location of a product on a shelf or interact with custom location-based content triggered with beacons. Which brings me to the final trend you should be keeping an eye on.
Proximity targeting will flourish with the rise of augmented reality and digital assistants.
Beacons are perfect for surfacing content in a user's immediate proximity. The challenge right now is alerting users to beacons. However, if everyone has a digital assistant embedded in their augmented reality glasses, it will be easy for users to discover beacon content and have that content personalized based on personal preferences.
Whether it's triggering a coupon for a customer's most likely purchase as he walks by a store entrance or promoting a fast food restaurant as a vehicle exits the interstate off-ramp, the potential for beacons is tremendous.
Many of these developments might seem too far out in the future. However, technology is evolving at an exponential rate. The time to start preparing and laying the groundwork for these marketing developments is now.
The post The future of local discovery appeared first on Search Engine Land.]]>
The post The newest addition to the marketing mix's Ps: Proximity appeared first on Search Engine Land.]]>
Any marketer worth their salt, or at least one who has managed to stay awake during Marketing 101, can rattle off a long list of marketing mix "Ps." You know what I'm talking about: product, price, place, promotion, people, processes and physical evidence.
Unfortunately, those old pillars of marketing don't quite hold up under the weight of today's digital marketing needs. Our aging mnemonic sorely needs a renovation. It's time we add proximity into the mix.
Long gone are the days of unfolding a paper map to find out where you are and where you want to go. Back then, when you ran off the edge of the map, you either got a new map or assumed that "here be monsters."
You'll find no edges on today's digital maps. You are limited only by the power of your zoom and the reach of your click. By default, you are the center of the digital map. The world fills in around you, depending on the whim of your search.
Proximity — the distance from the user to any given location — is a heavily weighted ranking factor for all "near me" searches. Only when you specifically move the focal point from yourself to an area without you in it does proximity seem to loosen its grip on rankings.
And it makes sense that digital maps should be organized this way. Something closer to you is usually easier to get to than something farther away. For marketers, the further a potential customer is from a store, the less likely it is that the customer will visit the location.
Since most people find businesses through local search and digital maps, proximity needs to be a major aspect of every marketing strategy. If you get everything else right but fail to optimize for proximity, you'll have a hard time leading customers to your brick-and-mortar locations.
You can't control where your customers are when they search, but you can put a finger on the scale of proximity to help you rank above another similarly distanced location in your business category.
How? You have two options: You either purchase a higher rank with PPC, or you optimize for organic and hope that the user is searching in an area wide enough that the map needs to filter out locations.
Google and the other major search platforms are making it harder to win the organic hustle with each passing year. But there are still things you can do that will help you improve your rankings on the map.
First, give yourself a chance to show up in local search results by doing the basics. Make sure that your location information is accurate and properly distributed to all the major location data aggregators. Specifically, your name, address and phone number (NAP) need to be accurate, and your geocoordinates for each location should lead customers to the right place.
But the bare minimum doesn't really cut it anymore. It's 2017, after all. If you're relying on the incompetence of your competitors to win at local search, you're in trouble.
So how do you tip the scales in your favor?
You increase the weight of your local credibility and authority.
Proximity's influence diminishes as the map zooms out. The more area within your field of vision, the more important it is to filter out locations on the map to avoid clutter. If you're only looking at the area covered by a city block, good luck trying to shake proximity's influence. However, if you zoom out just a little, other ranking factors increasingly come into play.
Recently, Andrew Shotland and Dan Liebson gave a presentation about local search ranking factors at SMX West. Some of the most important factors they uncovered outside of proximity were local citations, reviews and optimizing for Google My Business (GMB).
Local citations are important in that they give Google a strong indication that your location is where you say it is and that you have enough clout to attract backlinks.
Meanwhile, reviews help establish the local authority of your brand. The more people vouch for your location with positive reviews, the more comfortable Google feels about sending customers your way.
Finally, Google My Business is critical for helping your cause in local search. This is especially true for filling out your GMB attributes. We've begun to see the proliferation of Google My Business fields for each business type. For example, a restaurant will have the opportunity to fill in fields ranging from payment options, takeout, delivery, patio seating and anything else you'd want to know about a location.
You can expect GMB attributes to become a significant ranking signal going forward, thanks to digital assistants and voice search. Why? Because digital assistants and voice search are allowing for much more discerning answers when it comes to helping us find locations.
The way we ask questions is changing. Thanks to digital assistants and voice search, when we talk to Google Assistant, Amazon Alexa or Siri, we give these search engines much more information than we typically do with a typed search.
We're often terse when typing in search queries, mainly because we grew up having to do precise keyword matching if we wanted to see relevant search results.
But Google and the other search engines are getting much better at understanding the meaning of words. More importantly, they're getting better at interpreting user intent. As a result, exact keyword matching is no longer as important — much to the chagrin of advertisers. However, this allows questions and answers to be much more nuanced.
The growing intelligence of search engines is fueling the rise of voice search. Instead of typing a simple query on Google like nearby Mexican restaurants, we're much more likely to get long-winded with voice search and say, "Okay Google, where's a good nearby Mexican restaurant with patio seating and a short wait?" Thanks to the blossoming artificial intelligence of search engines, these nuanced questions are becoming much easier for digital assistants to answer.
But just because Google can understand the intent behind more complex questions, it doesn't mean that Google has the data to answer them. It's no mystery why Google is crowdsourcing business attributes through Google Maps by asking users about their recent trips to a location. Google is gathering as much information about a location as possible to have the data to answer more nuanced questions.
This presents marketers with an opportunity. If you meet the nuanced criteria of a user's question by filling out as many applicable attributes as possible in GMB, your location can leapfrog businesses that might be closer but fail to meet the search criteria.
After all, there may be only be a handful of restaurants in an area that meet the criteria of my previous voice search question. Proximity is still a factor, of course, but you at least lessen its tyranny and raise your odds of ranking higher organically.
No matter what marketers do, thanks to the way digital maps are organized, it's hard to escape the influence of proximity on search results. That's why, even though our list of marketing mix Ps is growing long, it's time that proximity joins the list.
The post The newest addition to the marketing mix's Ps: Proximity appeared first on Search Engine Land.]]>


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