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States and Metro Areas
The vast majority of data that appears for states and metro areas calculated by the New American Economy (NAE) research team using various publicly available datasets. Primary among these are microdata from the 2016 American Community Survey (ACS), downloaded from the Integrated Public Use Microdata Series (IPUMS) database.1
Except where otherwise noted (e.g., "undocumented immigrant" or "DACA-eligible"), we define an immigrant as anyone born outside the country to non-U.S. citizen parents who is living here and counted by the census. So, this includes naturalized citizens, green card holders, temporary visa holders, refugees, asylees, and undocumented immigrants, among others.
For metro areas, we use the Office of Management and Budget's (OMB) 2013 definitions of metropolitan statistical areas (MSA). The OMB defines a metropolitan statistical area as an area that has at least one city of 50,000 or more residents with surrounding areas that have a "high degree of social and economic integration" with the core city or cities such as commuting ties. MSA are made up of counties or county equivalents (e.g. parishes in Louisiana) and one county cannot be divided between metro areas or metro/non-metro areas.
A full list of the MSAs and their component counties can be found here.
Unless specifically stated, the method for calculating data points for states and metro areas is the same, using the same data source.
Data points on the number, share, and age breakdown of both U.S.- and foreign-born residents of each state and metro area are calculated using microdata from the 2016 ACS.
The data on the number of self-employed immigrants and the business income generated by immigrant entrepreneurs come from the 2016 ACS 1-year sample.
The number of employees at immigrant owned firms is estimated by using the 2007 Survey of Business Owners (SBO) Public Use Microdata Sample, which is the most recent microdata on business owners currently available.2 The estimates are weighted using the tabulation weights provided in the dataset. We define immigrant-owned businesses as firms with at least one foreign-born owner. For confidentiality, the data exclude businesses classified as publicly owned firms because they can be easily identified in many states. Based on our own analysis, we believe that many of the publicly owned firms excluded from this data are companies with 500 employees or more. As a result, the final number of employees at immigrant owned companies in this report is a conservative estimate, and is likely lower than the true value.
Fortune Magazine ranks U.S. companies by revenue and publishes a list of top 500 companies and their annual revenue as well as their employment level each year. To produce our estimates, we use the 2016 Fortune 500 list.3 Our estimates in this section build on past work done by NAE examining each of the Fortune 500 firms in the country in 2011, and determining who founded them.4 We then use publicly available data, including historical U.S. Census records and information obtained directly by the firms, to determine the background of each founder. In the rare cases where we could not determine a founder's background, we assume that the individual is U.S.-born to be conservative in our estimates. Some firms created through the merger of a large number of smaller companies or public entities are also excluded from our analysis. These included all companies in the utilities sector and several in insurance.
To produce the Fortune 500 estimates for each state, we allocate firms to the states where their current headquarters are located. We then aggregate and report the annual revenue and employment of the firms in each state that we identify as "New American" Fortune 500 companies. These are firms with at least one founder who was an immigrant or the child of immigrants.
Income and Tax Contributions
As in past NAE briefs, we use the term "spending power."5 Here and elsewhere we define spending power as the disposable income leftover after subtracting federal, state, and local taxes from household income.
Using the 2016 ACS 1-year microdata sample, we estimate the aggregate household income, tax contributions, and spending power of foreign-born households. A household is defined as a
foreign-born household if the household head is foreign-born. We estimate state and local taxes using the tax rates estimates produced by Institute on Taxation and Economic Policy (ITEP) by state income quintiles.6 For federal tax rate estimates, we use data released by the Congressional Budget Office in 2016 and calculate federal tax contributions using federal tax bracket determined with adjusted household income.7
Educational attainment figures for both U.S.- and foreign-born individuals ages 25 and older are calculated using microdata from the 2016 ACS. Using this age cutoff allows us to examine the segment of the population most likely to have already completed their final level of educational attainment.
For states, we use the North American Industry Classification System (NAICS), to classify and estimate the industries with the largest share of foreign-born workers. All individuals 16 years old and above are included in these calculations. We exclude industries with small sample sizes of workers to avoid giving unreliable estimates. Estimated occupations with the largest share of foreign-born workers per state also follow the same restrictions—the universe is restricted to workers age 16 and above, and the occupations that fall under minimum threshold excluded.
For metro areas, we use broad categories of industries—sometimes called the "2-digit" NAICS codes, to determine which industry groups have the highest share of immigrant workers. Again, similar to states, we drop particularly small industry groups as to avoid giving estimates for industries with small sample sizes and inaccurate results.
We use the STEM occupation list released by U.S. Census Bureau to determine the number and share of foreign-born STEM workers as well as the number of unemployed STEM workers from 2016 ACS 1-year data.8 Per U.S. Census classification, healthcare workers such as physicians and dentists are not counted as working in the STEM occupations. All unemployed workers who list their previous job as a STEM occupation are counted as unemployed STEM workers. The data on STEM graduates are from the 2015 Integrated Postsecondary Education Data System (IPEDS) completion survey.9
Due to small sample sizes in the 1-year ACS sample, we estimate the average number of unemployed healthcare workers by stacking and reweighting the 2014, 2015, and 2014 ACS 1-year data. Appending three years of data ensures that our sample is large enough to make reliable estimates. Healthcare workers are healthcare practitioners and technical occupations, or healthcare support occupations as defined by U.S. Census Bureau.10 Unemployed healthcare workers are individuals who report their previous job as a healthcare occupation, and their employment status as currently not working but looking for work. We take the average number of job postings for healthcare workers between 2014 and 2016 from the Burning Glass Labor Insight tool, a database that scours online sources and identifies the number and types of job postings.11
We then delve into specific occupations within the broader healthcare industry. To produce the figures on the total number of physicians and psychiatrists and the share educated abroad as of 2016, we use the American Medical Association (AMA) Physician Masterfile data.
For the share of foreign-born nurses and home health aides, we again use a constructed sample of 2014-2016 ACS due to small sample sizes in the 1-year sample.
We access the agriculture GDP by state from Bureau of Economic Analysis, which includes GDP contributions from the agriculture, forestry, fishing, and hunting industry.12 The share of foreign-born agricultural workers is estimated using 2014 ACS 1-year sample. The Quarterly Census of Employment and Wage (QCEW) is used to estimate the percentage of crop farms producing fresh fruits and vegetables.
The data in the housing section comes from the 2016 ACS 1-year sample. Immigrant homeowners are defined as foreign-born householders who reported living in their own home. We estimate the amount of housing wealth held by immigrant households by aggregating the total housing value of homes owned by immigrant–led households. We also estimate the amount of rent paid by immigrant-led households by aggregating the rent paid by such families. We then calculate the share of housing wealth and rent that immigrant households held or paid compared to the total population. For characteristics of homeowners, a foreign-born new homebuyer is defined as a household with a foreign-born household head who owned and moved to the current residence within the last five years.
International Students
We obtain the size and share of postsecondary students who are international in each state from the 2015 Integrated Postsecondary Education Data System (IPEDS) fall enrollment data. Those figures are then applied to preexisting work previously done by NAFSA, an organization representing professionals employed in the international offices of colleges and universities across the United States. NAFSA has developed an economic value tool and methodology that estimates the total economic benefit and jobs created or supported by international students and their dependents in each state.13 The economic contributions include the costs of higher education along with living expenses minus U.S.-based financial support that international students receive.
Because the enrollment data from IPEDS that we use is different from the underlying data used by NAFSA, our figures differ slightly from the NAFSA estimates of the economic contributions made by international students in the 2016-2017 school year.
The estimates for registration rates for foreign-born population are calculated from the Voter Supplement in the Current Population Survey (CPS) for the years 2010, 2012, 2014, and 2016 using the IPUMS database. The sample in CPS includes only civilian non-institutional persons.
Using data from the 2016 ACS 1-year sample, we estimate the number and share of foreign-born eligible voters. We define them as naturalized citizens aged 18 or older who live in housing units. Persons living in institutional group quarters such as correctional facilities are excluded from the estimation. We then calculate the numbers of registered foreign-born voters by applying the registration rates obtained from CPS to the number of eligible immigrant voters state by state.
We also estimate the number of new foreign-born voters who will become eligible to vote in 2020, either by turning 18 or through naturalization, as well as the total number of foreign-born voters in these years. The estimates of newly eligible voters for 2020 include all naturalized citizens ages 14-17 in 2016 (thereby becoming of voting age by 2020). Applicable mortality rates are also applied.14 In addition, we estimate newly naturalized citizens using data from the Department of Homeland Security, which show the two-year average of new naturalized citizens by state.15 We discount from these numbers the percentage of children below 18 in households with a naturalized householder by state. Estimates of total eligible foreign-born voters include naturalized citizens aged 18 or older in 2016, discounted by average U.S. mortality rates by age brackets, summed to the pool of newly eligible foreign-born voters.
Margin of victory in 2016 refers to the margin of victory of either Donald Trump or Hilary Clinton in terms of popular vote in each state for the 2016 presidential election.16
Undocumented Immigrants
Using data from the 2016 ACS, we apply the methodological approach outlined by Harvard University economist George Borjas to arrive at an estimate of the undocumented immigrant population in the overall United States and individual states.17 The foreign-born population is adjusted for misreporting in two ways. Foreign-born individuals who reported naturalization are reclassified as non-naturalized if the individual had resided in the United States for less than six years (as of 2016) or, if married to a U.S. citizen, for less than three years. We use the following criteria to code foreign-born individuals as legal U.S. residents:
- Arrived in the U.S. before 1980
- Citizens and children less than 18 years old reporting that at least one U.S.-born parent
- Recipients of Social Security benefits, Supplemental Security Income, Medicaid, Medicare, military insurance, or public assistance
- Households with at least one citizen that received SNAP benefits
- People in the Armed Forces and veterans
- Refugees
- Working in occupations requiring a license
- Working in occupations that immigrants are likely to be on H-1B or other visas, including computer scientists, professors, engineers, and life scientists
- Government employees, and people working in the public administration sector
- Any of the above conditions applies to the householder's spouse
The remainder of the foreign-born population that do not meet these criteria are reclassified as undocumented. Estimates regarding the economic contribution of undocumented immigrants and the role they play in various industries are made using the same methods used to capture this information for the broader immigrant population in the broader brief.
When estimating the tax contributions of undocumented immigrants, we follow the methodology detailed by ITEP and discount the total amount by half, considering the fact that about 50 percent of undocumented immigrants pay taxes using false Social Security or Individual Tax Identification numbers.
We are not able to make reliable estimates of the economic contributions of undocumented-led households in states such as Alaska, Delaware, Maine, Montana, Vermont, and West Virginia due to the small sample size of undocumented immigrants in ACS in these states.
Great Lakes Metro Areas
For certain metro areas (listed below), we include the data points on population change, homeownership, entrepreneurship, manufacturing jobs, healthcare jobs, and STEM graduates. These data points come from NAE's report "New Americans and a New Direction: The Role of Immigrants in Reviving the Great Lakes Region." These indicators reflect data analysis from the 2000 U.S. Census, the 2010 American Community Survey, and the 2015 American Community Survey.
- Akron
- Albany
- Allentown
- Buffalo
- Chicago
- Cincinnati
- Cleveland
- Columbus
- Dayton
- Detroit
- Grand Rapids
- Harrisburg
- Indianapolis
- Louisville
- Madison
- Milwaukee
- Twin Cities
- Philadelphia
- Pittsburgh
- Rochester
- Scranton
- St. Louis
- Syracuse
- Toledo
Congressional Districts
Due to the irregular nature of U.S. congressional districts, analysis of each district was not possible using microdata from the 2014 5-Year American Community Survey. Instead, we use estimates for hundreds of demographic and socioeconomic indicators published by the U.S. Census Bureau on the American FactFinder data portal. Using these estimates, we calculate all of the demographic and socioeconomic characteristics of each congressional district's U.S.-born and immigrant population as listed on each district page. Income, tax, and spending power figures were calculated using average household income estimates from American FactFinder and then weighted by congressional district to equal the total income, tax, and spending power figures calculated from microdata for each state. For Districts-At-Large, state data on household income, taxes, and spending power are used instead since the geographies are coterminous.
- Steven Ruggles, Katie Genadek, Ronald Goeken, Josiah Grover, and Matthew Sobek. Integrated Public Use Microdata Series: Version 7.0[dataset]. Minneapolis: University of Minnesota, 2017.
- S. Census Bureau, Survey of Business Owners and Self-Employed Persons Datasets. Available online.
- "Fortune 500," Fortune, 2015. Available online.
- "The 'New American' Fortune 500," Partnership for a New American Economy, 2011. Available online.
- "Power of Purse: How Asian Americans and Pacific Islanders Contribute to the U.S. Economy," New American Economy, 2017. Available online.
- "Who Pays? A Distributional Analysis of the Tax Systems in All 50 States (5th edition)," Institute on Taxation and Economic Policy, 2015. Available online.
- "The Distribution of Household Income and Federal Taxes, 2013", Congressional Budget Office, Washington, D.C., 2016. Available online.
- S. Census Bureau, "STEM, STEM-related, and Non-STEM Occupation Code List 2010," 2010. Available online.
- National Center for Education Statistics, "Integrated Postsecondary Education Data System." Available online.
- S. Census Bureau, "2010 Occupation Code List." Available online.
- "Labor InsightTM | Burning Glass Technologies," accessed July 5, 2016. Available online.
- S. Department of Commerce, "Gross Domestic Product (GDP) by State," accessed July 2, 2016. Available online.
- NAFSA, "International Student Economic Value Tool," Available online.
- S. Department of Health and Human Services, "National Vital Statistics Reports, Deaths: Final Data for 2014," 2016. Available online.
- Department of Homeland Security, "Yearbook of Immigration Statistics: 2015 Naturalizations, Table 22 – Persons Naturalized by State or Territory of Residence: FY 2013 to 2015." Available online.
- "Presidential Election Results: Donald J. Trump Wins," The New York Times, August 9, 2017, sec. U.S. Available online.
- George J. Borjas, "The Labor Supply of Undocumented Immigrants," NBER Working Paper (National Bureau of Economic Research, Inc, 2016). Available online.


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Supreme Court of New York, Second Department
June 27, 2018
Lyudmila Karpovich, respondent,v.City of New York, et al., defendants, Red Banana, LLC, appellant. Index No. 518511/16
- February 16, 2018
W. Rachlin, Forest Hills, NY, for appellant.
In an
action to recover damages for personal injuries, the
defendant Red Banana, LLC, appeals from an order of the
Supreme Court, Kings County (Reginald A. Boddie, J.), dated
April 7, 2017. The order denied that defendant's motion
pursuant to CPLR 3211(a)(1) to dismiss the complaint insofar
as asserted against it, with leave to renew upon the
completion of discovery.
that the order is reversed, on the law, with costs, and the
motion of the defendant Red Banana, LLC, pursuant to CPLR
3211(a)(1) to dismiss the complaint insofar as asserted
against it is granted.
plaintiff alleged that on December 8, 2015, she tripped and
fell over a defective portion of a sidewalk located at
"430 Stanley Avenue and/or known as 840 Alabama
Avenue" in Brooklyn (hereinafter the premises). The
plaintiff commenced this action against the defendant Red
Banana, LLC (hereinafter the appellant), among others,
alleging that the appellant, or one of the other two
defendants, owned, operated, maintained, or controlled the
to answering the complaint, the appellant moved pursuant to
CPLR 3211(a)(1) to dismiss the complaint insofar as asserted
against it, contending that it did not own, operate,
maintain, or control the premises. In support of the motion,
the appellant submitted, inter alia, an affidavit and certain
deeds. The plaintiff opposed the motion, contending that she
should be permitted to conduct discovery. In the order
appealed from, the Supreme Court denied the motion, with
leave to renew upon the completion of discovery.
is fundamental that, in order to be held liable in tort, the
alleged tortfeasor must have owed the injured party a duty of
care" (Forbes v Aaron, 81 A.D.3d 876, 877;
see Palka v Servicemaster Mgt. Servs. Corp., 83
N.Y.2d 579, 584). Liability for a dangerous or defective
condition on real property must be predicated upon ownership,
occupancy, control, or special use of that property (see
Kydd v Daarta Realty Corp., 60 A.D.3d 997, 998;
Nappi v Incorporated Vil. Of Lynbrook, 19 A.D.3d
565, 566).
motion pursuant to CPLR 3211(a)(1) to dismiss the complaint
on the ground that the action is barred by documentary
evidence may be granted only where the documentary evidence
utterly refutes the plaintiffs factual allegations, thereby
conclusively establishing a defense as a matter of law"
(Mawere v Landau, 130 A.D.3d 986, 987 [internal
quotation marks omitted]; see Goshen v Mutual Life Ins.
Co. of N.Y., 98 N.Y.2d 314, 326). To constitute
'"documentary"' evidence, the evidence must
be "unambiguous, authentic, and undeniable"
(Granada Condominium III Assn. v Palomino, 78 A.D.3d
996, 996-997; see Phillips v Taco Bell Corp., 152
A.D.3d 806, 807), such as judicial records and documents
reflecting out-of-court transactions such as mortgages,
deeds, contracts, and any other papers, the contents of which
are essentially undeniable (see Phillips v Taco Bell
Corp., 152 A.D.3d at 807; Prott v Lewin &
Baglio, LLP, 150 A.D.3d 908). Here, the appellant
submitted deeds that conclusively established that it did not
own the premises on the date that the plaintiff claims she
was injured (see Forbes v Aaron, 81 A.D.3d at 877;
Town of Riverhead v Silverman, 54 A.D.3d 1025,
3211(d) provides that where it appears "that facts
essential to justify opposition [to a motion pursuant to CPLR
3211] may exist but cannot then be stated, the court may deny
the motion . . . or may order a continuance to permit . . .
disclosure to be had and may make such other order as may be
just." However, the mere hope that discovery may reveal
facts essential to justify opposition "does not warrant
denial of the motion" (Cracolici v Shah, 127
A.D.3d 413, 413; see Rochester Linoleum & Carpet
Ctr., Inc. v Cassin, 61 A.D.3d 1201, 1202; Mandel v
Busch Entertainment Corp., 215 A.D.2d 455, 455; cf.
Halmar Corp. v Hudson Founds., 212 A.D.2d 505, 506).
Here, the plaintiff did not make a sufficient showing that
facts essential to justify opposition to the appellant's
motion could be yielded during discovery.
the Supreme Court should have granted the appellant's
motion pursuant to CPLR 3211(a)(1) to dismiss the ...
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New poster of "The Green Hornet". [Photo: mtime.com]
As the film will be the Hollywood debut of pop king Chou, it is highly anticipated by his fans.
"The Green Hornet" will be released in Hong Kong and Taiwan on February 2 and 3, respectively. The release date for the Chinese mainland will likely be February 6.


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Wowza creates ClearCaster streaming appliance for Facebook Live broadcasters
[The Wowza Media Systems ClearCaster] allows broadcasters to stream in 1080p (high-definition) at 30 frames per second. It can also do 4K UHD (Ultra High Definition), when supported. ClearCaster connects to cameras, editing bays and live production studios to deliver programming directly to Facebook, without requiring changes to existing broadcast workflows. […] The platform enables people to see live reactions from followers, while other platforms suffer from lag. On-camera broadcasters can also see exactly what their followers see through the talent-view function. An integrated countdown clock tells the streamer when the stream goes live. – Dean Takahashi, VentureBeat http://ift.tt/2w9xLIk


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IT System Administrator - Server Administrator - SAP HANA Stack (m/f)
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text:
If we are going to factor in "shame" let's face it, most of what we do is shameful. Even a simple thing like possessing someone's flight information is a shameful thing.WOODMO wrote: ↑September 10th, 2017, 1:54 pmEven pristine quality, I'd prefer Jerry's photo, but still I'd be perfectly fine with this. The story isn't a bad one, but you can just tell it's filled with shame and trying to justify it. I don't think the need to justify is there, the image is fine and nobody can tell him it doesn't count. "Purists" are free to not count it for their own personal code, who would care what they think though?
I also disagree that his first shot is better. Cause this shot is actually valid. The previous shots were not.


text:
Politics of Sunday, 28 August 2016
Source: classfmonline.com
A leading member of the Convention People's Party (CPP), Kwame Jantuah, has said it will be difficult for the youth of the country to consider the Nkrumahist parties as a credible alternative if they fail to make a good mark in the 2016 elections.
Currently, at least three political parties namely the CPP, People's National Convention (PNC), and the Great Consolidated Popular Party (GCPP) claim to subscribe to the ideology of Ghana's first president, Dr Kwame Nkrumah, but their relevance is fast waning as they keep recording fewer votes election after election.
Speaking to Class News, Mr Jantuah said Ghanaians were looking for a viable alternative to the governing National Democratic Congress (NDC) and the main opposition New Patriotic Party (NPP) but believed the youth in particular would not be voting for the Nkrumahist parties in their current fragmented state.
"If Ghanaians are not satisfied with the NPP, if they are not satisfied with the NDC, because there is no alternative, they will keep voting for these two parties and that doesn't bode well for the so-called smaller parties; so, we should look at our strategies again," he stated.
"…I felt that for the 2016 election, if we had alliances amongst ourselves, it would be a stepping stone in us now deciding to come together in the future. Now, I believe that if we do not show a good mark in this election, it is going to be very difficult for the youth coming to say that the CPP or the PNC or the GCPP are a credible party to vote for because Ghanaians don't want to waste their votes. The little disruptions they see in the party create instability for them so, we as a party should strategically look at where we want to place ourselves if this election doesn't go according to plan."


text:
Harness the power of data to drive marketing ROI
- Alban Summers
- 3 years ago
- Views:
1 Harness the power of data to drive marketing ROI I need to get better results from my marketing......and improve my return on investment. Are you directing spend where it ll have the greatest effect? MAKING YOUR DATA TALK
2 Contents What is data driven marketing Page 3 Common data issues Regular data cleansing Page 4 Sharing customer data Page 5 Keeping your data fresh Page 6 The data police Page 7 Maximise campaign success Use data to drive your business Page 8 Know your customers Page 9 Learn through testing Page 11 Evaluate your results Page 12
3 What is data driven marketing? At a time when every penny of your budget is under intense scrutiny, maximising the value of your spend is more essential than ever. To improve Return On Investment (ROI), you ll recognise the value of exploiting every tool at your disposal. Getting the data for your marketing right has a positive effect throughout your marketing cycle. Incorrect data can result in significant wasted marketing budget, as well as impacting on your reputation. So how can Data Driven Marketing improve your marketing results? from your marketing campaigns and makes them more effective. Using information about your customers and prospects in a more sophisticated, common-sense manner, Data Driven Marketing can win you more business, additional sales and heightened customer satisfaction. Quite simply, Data Driven Marketing tells you what your customers want so you can make sure you give it to them. By harnessing the insights and information locked in your customer data, it removes the guesswork The more you know about your customers, the more accurately you can target your campaigns. That means hitting the right person, with the right product, at the right time, for the right price giving you the right result: increased sales, and improved ROI. 3
4 Regular data cleansing Working with CRM (Customer Relationship Management) systems is never straightforward. Their very nature means it is almost inevitable that a CRM system will suffer data degradation of some kind. CRM systems are living entities. They evolve. They reflect developments in technology. They mirror changes within a business and the idiosyncrasies of the people who enter the data in the first place. Poor quality data is the result Unfortunately, the result is that you can easily end up with flawed customer and prospect data. This is likely to include duplicate accounts, dead companies, incorrect addresses, incomplete contact details, unauthorised contact permissions and inaccurate transaction information. This is particularly so when customer accounts have moved territories. CRM system data can be improved The good news is that the data in your CRM system can be improved, regardless of its provenance. Having access to clean, up to date and accurate data is essential if you are to benefit from the insights your customer data can provide, insights that could be otherwise stay locked away and out of sight. Maintaining data quality in-house There s also a lot your organisation can do in-house to ensure your data universe is marketable. Having robust processes on the information you decide to capture, and how that data is then entered, updated and managed will do much to ensure that the quality of your data is maintained. Ensuring that this data has updated permissions, is complete and up to date will keep it marketable. It is not uncommon for a business even larger enterprises to have no CRM system of any kind. While these companies might prefer to keep their customer information in spreadsheets, they are missing out on the huge benefits of data analytics, segmentation and accurate targeting that a managed CRM system provides. 4
5 Sharing customer data Traditionally, customer data has been stored in departmental silos and used only according to the needs of the department. You may well recognise the scenario: Credit data is used for credit purposes, marketing data is used by marketing and sales data is used solely by the sales teams. In many cases, information is jealously guarded, with teams fearful that sharing data will lead to infringement on their job function and loss of control over their activities. Yet you re likely to find that sharing customer information across departments will actually prove helpful to all your teams. Bringing departments together can deliver new opportunities A good example would be if credit shared financial information with marketing and sales. Marketing and sales could then pre-screen their customer database and target only those businesses they knew would be credit approved to buy other products and services. Here data is producing additional opportunity which, without sharing, would remain untapped. Creating a Single Customer View Achieving a Single Customer View, often referred to as an SCV, is imperative if the information you have about your customers is spread over different systems or departments. Even at its most fundamental level, a SCV can dramatically improve marketing results. For example, if a business has 90,000 records over 3 systems, SCV will tell you if you have 30,000 customers with 3 products, or 90,000 customers with 1 product. In more progressive organisations, marketing works with sales to generate campaign ideas. After all, it is the sales team that has the closest contact with customers. They are more aware of market conditions and the pain points that a campaign can address. 5
6 Keeping your data fresh The truth is inaccurate data will always cost your business money. This may be through wasted resources when trying to contact businesses that are no longer trading, or who have changed address, or who have a new decision maker you know nothing about. It may be due to sales teams following up leads where the prospect isn t actually interested or in a position to buy. Inaccurate data can also lead to fraud or identity theft, especially if your communications are of a financial nature. Improving the quality of your data Customer data can be improved in all kinds of ways. It can be cleansed to remove inaccuracies. It can be matched to third-party data to improve its quality. It can be appended and enhanced to fill the gaps in the information. This might include providing missing information or contact details for new decision-making contacts. This process will make your data more marketable, and can be undertaken by any reputable data company. You can also add information to addresses captured via your website, such as their company, their industry and their size. Principles of data capture The lifeblood of your customer records is fresh data the information that is up to date, and which you didn t have before. For this reason, it is always a good idea to have a strategy to keep collecting data. Decide what data you need, and then make it easier for your prospects or customers to supply it. Making enquiry forms easier to complete can make all the difference in the information people provide. Other good practices include: Checking that your customers details on their invoices match your records Sharing information across your company about direct mail addresses returned as unknown Updating your database using information from your sales teams about your customer s new recruits Did you know that 20% to 25% of businesses have changed address over a 12 month period, perhaps more than once? 6
7 The data police Individuals and the media alike appear to be more aware of privacy issues and potential for data misuse. There s no disguising the fact that this hot topic has an effect on every business involved in marketing their services to other businesses, whether by phone, by post, by or by other digital means. Compliance with the law First and most important of all is your requirement to stay on the right side of the law. Regulatory bodies can have legislation behind them, and the teeth to bite. The ICO (Information Commissioner s Office) is the UK s data watchdog and has already signalled its intention to crack down on data leaks, with potential fines of 500,000. Protecting your reputation Being fined is not the only way mismanaged data can damage your business. Perhaps even more harmful is damage to your reputation. Poorly targeted marketing can reduce your customers trust in your company. Irrelevant campaigns can be a turn off for your prospects. In certain cases, insensitive mailings (to a deceased contact for example) can seriously jeopardise a business relationship. A big danger is that you can actually be prevented from sending s to a company should they get frustrated enough to see it as spam and then register your company with a spam prevention service. Avoiding wasted budget Incorrectly addressed marketing can also waste a lot of effort, time and budget. This is particularly the case if the postage costs of direct mail are involved, or if you are presenting an expensive sales team with poor quality leads to follow up. Accurate, compliant and relevant data enables you to focus your budget and resources on the businesses most likely to be in the market for your offering. In B2B marketing, you are entitled to make unsolicited contact by to Ltd company addresses but not to sole traders or non-ltd organisations. These are considered to have the same standards of privacy as individuals. Best practice is to be transparent by asking for an opt-in and permission to . While this may reduce numbers, it means they will be more open to communication and interested in your products and messages. 3 laws you need to know 1. The Data Protection Act requires data be accurate and kept up to date 2. Privacy & Electronic Communications Regulations 2003 covers , phone, text and digital marketing 3. EU telecoms directive focuses on the use of website cookies 7
8 Use data to drive your business When you re at the stage where your customer data is clean, up to date and complete with useful detail, then it s time to start using this data to turn more of your prospects into customers, to improve your customer relationships and to increase the effectiveness of your marketing campaigns. The value of accountability One of the best things about Data Driven Marketing is that it is entirely accountable. It gives you the numbers you need to make the right decisions about how, when and where you market. By tying marketing metrics to marketing strategies, Data Driven Marketing tells you how much you can afford to spend on acquiring and retaining customers and still make money. Knowing how much to spend Armed with this information, you can confidently allocate your marketing budgets to those areas that offer the greatest potential for improved ROI. By calculating their Lifetime Value (LTV) through historical data, you can then determine your allowable cost for both acquisition and retention of customers. This in turn tells you what level of response is required to meet your profit targets. Confidently allocate your marketing budgets to those areas that offer the greatest potential for improved ROI 8
9 Know your customers In the simplest terms, there are two forms of customer data. Each is essential to Data Driven Marketing because they are both instrumental in how you communicate effectively with your customers. Demographic data who your customers are What type of business is it? Public or private? What is its correct address? Is it multi-site? Who are the main contacts? What are all their contact details? What about the businesses size, turnover, employee numbers? All this information enables you to be confident that you re making the right offer, to the right person, at the right time. Behavioural data what your customers are doing How is this business behaving? What is it buying right now, where from, and by what channel? Is it confident? Or is it cutting back? What characteristics does it share with similar businesses? Is it bucking the trend? All this information can help you fine-tune your offering to make it relevant to the needs of your target. Segmenting your customers, and predicting future behaviour Data Driven Marketing has another major benefit. By dividing prospects and customers into smaller clusters of similar characteristics you can tailor all your marketing activity according to their precise needs. Using data about how businesses have behaved in the past enables you to predict how they will behave in the future. In both cases, it is data rather than guesswork or hunches which delivers success. 9
10 Learn through testing Does your business send out the same to everyone on your database? Are results always what you d hope they d be? How do you respond when they re not? The fact is, testing every element of your communications removes the guesswork and builds sustainable and successful marketing campaigns. Test everything you can Adopt a Data Driven Marketing approach and everything becomes results focused and measurable. Testing different media, different propositions, different pricing plans, different creative approaches, different frequency and any other factors will enable you to refine your communication to maximise its impact. Refine, refine, refine Having a control cell, which combines the best of everything you ve tested previously to produce proven results, helps overcome fear of failure and reluctance to try radical changes in approach. Having at least one test cell on every communication adds to the knowledge of what works well, what doesn t, and what is required to continuously improve the success of your marketing. How well prepared are you for the B2B data dashboard? The cost of collecting and storing data has fallen, the speed of processing has improved but the way many companies use data is largely unchanged. Learning what data means and converting it into meaningful customer pictures can lead to new sales opportunities. 10
11 Evaluate your results Traditional marketing adopts a hit it and hope approach. This means you launch a campaign, wait for the results and hope you ll see a consequent increase in sales. The problem is even if you do see an upturn in sales, knowing exactly where they have come from, and why, can be difficult. Testing removes this guesswork and introduces measurability. Reviewing the testing results Understanding which elements of the marketing campaign have affected responses is crucial. A Decision Tree technique such as CHAID models or a Gains Chart approach allows for close examination of the campaign. This will reveal the best customers and the factors which contributed most to the success of the winning test cells. Continually improving To produce a continual process of improvement, Data Driven Marketing provides the feedback required to decide which segments of your customer database requires which strategy, what that strategy should be and which test cells will build maximum success into that strategy. A CHAID Model in Action Full mailing file: Response = 3.4% Business Age <4 years: Response = 7.9% Business Age 5+ years: Response = 2.1% Contact by Response = 9.6% Contact by phone: Response = 5.4% Contact by Response = 0.5% Contact by phone: Response = 3.9% 1st priority 2nd priority 4th priority 3rd priority This diagram shows a Decision Tree method of evaluation which can be used to review your campaign results, displaying how each segment of your customer database responded. Every level of the tree breaks the results down into relevant, ever more specific categories. You can trace each customer type and their behaviour from one category to the next, deciding which branch of the diagram represents a marketing priority. In this way, you can target campaigns more effectively, knowing they are being sent to the most responsive audience. 11
12 If you are interested in applying a Data Driven Marketing approach to your business, us at: or call us on
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Published at Wednesday, 05 September 2018. Storage Shed. By Nell Contreras.
So all right, when you walk in there, the wood stove will be heating, our water, with that in the winter, as well doing your cooking with that, we have a nice baker's, oven, cook stove, what's going in here, just finished up with the rough-in of the electrical And the plumbing, so all this will be the bathroom washer/dryer beside the tub there vanity vanity over in that corner.There we go over here we got the master bedroom fairly reasonable size. I don't know the dimensions off the top of my head.
That's 6 feet high to the peak at the tallest point. Unfortunately, we couldn't go any taller than that because they would not be able to transport the building if we went above and beyond that height, so we maxed out our height top and bottom downstairs. Our ceiling height is 7 feet, so it's a fairly large building got a nice view out the back water over there currently in the process of pulling some of these boards up here to pull the insulation. The Builder had insulated in this section of flooring. That's exposed to the exterior this would be the covered porch.
This 4-foot section here, so we're a be doing spray. Foam insulation so I'll be pulling that all out and we got the view out the front. Quite a nice place to sit and have coffee on the deck in the mornings, so we're looking forward to it. Well pot lights, up top and down below all LED pot lights. Upstairs here is all a be tongue and groove pine rent.
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Chaise with sleeper ottoman chair best sectional sofa landscape lighting best vanity lights lava lamps table runner tv stand.


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Munich based Siphon Manufaktur restore original Sparklets Soda Siphons by hand. These sleek and elegant seltzer bottles were hand-manufactured during the 1930s - from glass mouth-blown in former Czechoslovakia and assembled in Manhattan and London.
The dedication to quality and longevity applied in the production process far exceeds that of any similar product available today. Siphon Manufaktur provides their customers with the most exclusive experience of creating and enjoying Soda-Water, which is particularly fine and smooth. This is why it is still many professional barkeepers' first choice when it comes to preparing exquisite soda-based cocktails and drinks. The Sparklets Soda Siphons are currently most popular among exclusive bars in Munich & Berlin, but are entering the UK and US markets as well.
Every Soda Siphon comes with its own sealed wooden box, a certificate and a 5 year warranty. The small atelier-style firm distributes their one of a kind, hand restored Soda Siphons in limited numbers through their website. Each sample is featured with a high-res photo for customers to choose from. Truly an amazing addition to your home bar or a great accessory for every mixologist.


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November 17, 2018
by Sure Boiz on November 17, 2018 in Music
About Sure Boiz
Soratemplates is a blogger resources site is a provider of high quality blogger template with premium looking layout and robust design. The main mission of templatesyard is to provide the best quality blogger templates.
By Sure Boiz on November 17, 2018
Labels: Music
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Excalibur Tech Tip: Stringing Aid
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Excalibur Tech Tip: Stringing AidOne of the advantages of a recurve crossbow is the ease of changing strings. Excalibur's stringing aid is like a bow press in your pocket allowing you to quickly and easily change a broken or damaged string.


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Koh Samui > Hotel > Bang Po Beach Resorts 1
Koh Samui Resorts - Bang Po Beach
Bang Po has attracted a lot of attention from big media players in recent months. Englands football superstar has bought an area of land at one end, high on a hill overlooking the bay (manager Sven Goran Eriksson already has a villa on Samui and Beckhams team mate Wayne Rooney is looking to invest here) and at the other end, Four Seasons, now owned by Bill Gates, has just opened a resort, the finest on the island, making the most of the ideal surroundings.
Resort in Bang Po Beach Samui
Artrium Spa Boutique Resort - Bang Bo Beach
From $97 USD
Artrium Spa Boutique Resort - an exclusive, luxury hotel on Koh Samui - with the full range of an Asian spa, lies safely tucked away in the beautiful hills of Bang Por overlooking the beach & nearby islands.
Natural Wing Health Spa & Resort - Bang Po Beach
From $38 USD
The Natural Wing Resort is perfectly located between a tropical hill and a white sandy, beach several kilometers long beach only 3 - minutes walk to Bang Po Beach.
Royal Living Residence - Bang Po Beach
From $113 USD
If you would love to live in luxurious splendor in a villa that has been carefully designed to ensure your total living enjoyment and comfort then Royal Living Villas could be just what youve been looking for.
Sila Beach Resort - Bang Po Beach
From $33 USD
The resort is on Bang Po Beach where is the best viewpoint to Phangan Island. One of the most Thai modern style and privacy resort as rock mountain view background.


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