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There is a misconception in the world of journalism that news has only one definition — one set of rules and guidelines — and that the demand for news, therefore, is limited to what those rules and guidelines can produce. Moreover, there exists an ancillary misconception that the output of a news organization must always be monetized. In the world of Media 1.0, these beliefs are connected. In the Media 2.0 world, however, neither is correct, and the combination places a major structural barrier in the path of reinvention.
For media companies, this is fatal, because the "all eggs in one basket" approach — where every feature, event or investigation is a "story" with ads attached — leaves us helpless in the face of disruptive influences to the model that supports this practice — mass marketing. We can be excused for this approach to the news, for that's what we know and have practiced for at least the past century.
But for a minute, let's leave the comfortable confines of this nest and venture out into the seemingly chaotic void of the Internet Superhighway. But wait! We can't do that, because there is no highway, only the illusion of one. There is no void. There are no roads, no maps, no dwellings, no trips, no visits, no point-A or point-B. There are only databases and documents with sophisticated code that come alive when your browser tells them to do so, right there in front of you.
This simple reality is the most important piece of knowledge we need to move forward, because nobody comes to our stage in the World Wide Web. We go to them, individually. As such, it's a world of direct marketing. The Web doesn't exist for you, absent your browser, and that browser window of yours is unique. This is the great disruptor and yet the great hope for all of us, especially the people formerly known as the advertisers.
In the news business, revenue is derived from our stage, either through ticket prices or dancing advertisements. We can and probably always will make this kind of money from browser windows, too, but that will never take the place of money from the stage, because the browser window is too precise. The stage allows for a degree of opaqueness. Value is determined, not by the individuals present, but the audience as a whole, and that puts us in a command position. We call this "reach," and it's what we know well. Online, however, advertisers don't need our reach, so our branded stages don't have the same value proposition, and this shoots a big hole in the "all eggs in one basket" formula for news.
To fully understand business strategy for news organizations involving the Web, we must go back to that single browser window, whether portable or not, and consider what we know from existing research. The top two reasons people use the Web for news are for breaking news and the weather, and yet we use the Web as a "platform" for our "all eggs in one basket" approach. That which we produce for the stage is that which we produce for the Web, because our ability to do business is tied to the content we create. This thinking must be exorcised from our minds, if we are to find a place in the world of Media 2.0.
If people use the "news web" primarily for breaking news and the weather, we ought to be able to meet those demands and, in so doing, drive traffic to our stage. So the value of online news to the news organization is almost entirely marketing, and in chasing revenue the old-fashioned way online, we're actually helping to devalue our stage. Pause here, and think about that for a minute.
Chris Anderson, the Wired editor who authored the "Long Tail" theory of web economics, has a new book coming out this summer on the economics of free, called "Free. The future of a radical price." Free is not a business model, but it is a smart strategy, according to Anderson. Google, for example, doesn't charge people to search. That's "free," and they make their money — lots of it — by putting ads on everything in those free search results. In an email, Anderson told me that "free is the best form of marketing."
That's true for software (freemium), books (my book will be free in digital form), music (recording music is marketing for the concerts), games, etc. Indeed, wired.com is in some sense free marketing for Wired Magazine (like most of our titles, the website's business function is in part to sell subs).
From an advance copy of Anderson's book:
(Information wants to be free) is misunderstood because it is only half-remembered. Brand's (Stewart Brand, creator of the Whole Earth Catalog and regarded as the author of the phrase) other half—"information wants to be expensive, because it's so valuable"—is ignored, perhaps because it seems both paradoxical and tautological. Perhaps a better way to understand it is this:
Commodity information (everybody gets the same version) wants to be free. Customized information (you get something unique and meaningful to you) wants to be expensive.
But even that's not quite right. After all, what is a Google search if not a unique and customized sort of the Web, tailored just for you to be a meaningful response to your query? So let's try again:
Abundant information wants to be free. Scarce information wants to be expensive.
In this case, we're using the marginal cost construction of "abundant" and "scarce:" Information that can be replicated and distributed at low marginal cost wants to be free; information with high marginal costs wants to be expensive."
(Information wants to be free) is misunderstood because it is only half-remembered. Brand's (Stewart Brand, creator of the Whole Earth Catalog and regarded as the author of the phrase) other half—"information wants to be expensive, because it's so valuable"—is ignored, perhaps because it seems both paradoxical and tautological. Perhaps a better way to understand it is this:
Commodity information (everybody gets the same version) wants to be free. Customized information (you get something unique and meaningful to you) wants to be expensive.
But even that's not quite right. After all, what is a Google search if not a unique and customized sort of the Web, tailored just for you to be a meaningful response to your query? So let's try again:
Abundant information wants to be free. Scarce information wants to be expensive.
In this case, we're using the marginal cost construction of "abundant" and "scarce:" Information that can be replicated and distributed at low marginal cost wants to be free; information with high marginal costs wants to be expensive."
The concept of "free" shoots a big hole in the "all eggs in one basket" paradigm for news, because it suggests a new role in the dissemination of news content — a vehicle to move people to other, more monetizeable forms of media, including advertising. But Anderson is not speaking of the "tease" strategy employed by contemporary media online. "Free" as a tease is not really free, so we're talking about a new form of free information.
So let's assume that a free form of news is strategically smart to use as a marketing tool for forms of news delivered from our monetiziable stages. This frees our minds to think differently about that browser window, for rather than seeking to build our service around revenue, we can now build a service that is largely promotional, and we can target that service to individuals, based on behavior or preselected interests. This also means we don't care where or how this service is consumed, because its value proposition to us is not as a direct revenue-generator. We can freely unbundle (as in RSS 2.0, full feeds) this kind of content, because its purpose is other than the "all eggs in one basket" approach.
This also helps us overcome the speed versus depth argument for news. A service that meets the breaking news and weather needs of consumers needs to be delivered in many fast and short bursts. It's easy to consume that way, and it works across many platforms. The "all eggs in one basket" approach doesn't permit us to do this, because we want everybody to experience the depth of our work. However, it is foolish to assume that an appetite for speed equals no appetite for depth, and driving people to that depth is the central, strategic mission of the continuous news model.
Media companies may think they already practice this with RSS, but using RSS to drive people to brand-extension content with advertising is a lame and irritating substitute for a bonafide continuous news model. It insults the user, when the user is who we are trying to attract. RSS wasn't created to tease; it was created as a way for people to pull content that they want to their browsers. We can do better than teasing, and we need to, because our legacy platforms are where the real money is. By assuming that our future was in shifting our "all eggs in one basket" model to the Web, we have participated in the dismantling of those legacy platforms, rather than using the Web to strategically build them up.
This is because we believe in our legacy platforms, but we don't believe in the Web.
According to February Nielsen numbers, the syndicated program "TMZ" is the #2 entertainment news program season-to-date in syndication among Adults 18-49, Women 18-49 and Adults 25-54, and #1 among Adults 18-34. This achievement is remarkable for two reasons: one, the program launched in the fall of 2007, and, two, it is the fruit of the entertainment website TMZ.com. The website promotes the TV show, and it does it throughout the day and in the right column content of the site. The important thing to understand here is that the site was built to communicate a continuous stream of "news" to its users, and while it is profitable on its own, the real moneymaker is the TV show.
From a TMZ press release:
Since its launch in November 2005, TMZ.com a joint venture between Telepictures Productions and AOL has become the Internet's number one entertainment news destination. TMZ.com is consistently credited with breaking stories dominating the entertainment news landscape and is one of the most cited entertainment news sources in the world.
The point is that, by using the Web as it was created to be used, a concept that began three and a half years ago now produces one of the top syndicated programs in television. How exactly did this happen?
The Web is marvelous marketing tool, and those who view it as such do a remarkable job of spreading themselves and their products around. But they begin with that single browser and create a rich experience for the eyeballs that are viewing it, while at the same time exploiting how the back end works to build their own (free) brands. Media companies do it backwards. We begin with our "all eggs in one basket" formats and try to use the Web as just another distribution channel. The Web can do that, but it is also so very much more.
Twitter, for example, is an outstanding marketing tool for media companies, because is uses the free model to accomplish four things. One, it's a brand-extension marketing play, and it we wish to stay relevant in the world of news and information, we'll need these kinds of marketing options. Two, it can move people to stories on the Web that are attached to ads. Twitter is a growing inbound reference to media company websites, assuming the company plays in the Twitter sandbox in the first place. Three, in cases of very big stories — or certain highly attractive franchises — it can drive traffic to our television audience. Four, it's our entryway into the online discussion that is news. Twitter isn't just a distribution platform; it's also a listening post.
While many media company people can understand this about Twitter, they seem unable to see it relating to their entire web strategy, and choose instead to use, for example, their TV station to "drive traffic to the Web." That's an archaic model, albeit one that was important to the third-party ad networks that used to host those websites. Thankfully, media companies are beginning to wake up to the reality that they'll never develop the concepts and revenues they need, if their software is driven by a third-party ad network. The model of driving traffic to a station's website has been a net liability to local media, for all it does is devalue our core business.
Instead, we need to see the wisdom of using the Web to drive traffic to our legacy platforms, and if we could just BEGIN with that assumption, we'd do things a whole lot differently online. The starting point for all of it is that browser.
So here are five tactical recommendations that any local media company can do to almost immediately.
Create a news product for the Web that doesn't involve repurposing content from the "all eggs in one basket" paradigm. Think differently. If you had no TV station or no newspaper, what would you do to meet the online news and information needs of the community? We think that's some form of a Monday-Friday, 8 a.m. to 5 p.m. continuous news stream, and it doesn't take tons of resources to accomplish this.
This product should be unbundled for place-based distribution, including mobile, RSS, widgets, SMS subscriptions, or any other method of pushing this free product to those who are interested. We don't care how or where it's consumed, because its principal purpose is marketing.
Build from that product back towards the TV station or newspaper. Use its marvelous marketing opportunities to set and maintain the information agenda throughout the day, and in the process, steer people to various platforms you have for making money from your content, whether online or off.
Get out of the mindset that everything you do has to carry with it a balance sheet. This has been the great failure of the Newspaper Next project, because it considers the needs of the media company over the needs of the people formerly known as the audience. As I have been saying for years, we don't have a revenue problem as much as we do an audience problem, and absent efforts to fix that, we'll never solve the revenue issues. Free is the strategy we must be prepared to embrace, but that doesn't mean giving away that for which we get paid.
Use your clout and your sales feet-on-the-street to enable commerce for businesses in your community by connecting them with those browsers who pull you to them. This is not "advertising," in the traditional sense; it's using advertising as content in stand-alone revenue plays to help people connect with businesses. And here's where your legacy platform can help you.
The Web may appear chaotic to the logical mind, but it's actually a highly sophisticated, organized, and living machine. To thrive in tomorrow's multimedia world, we need to start paying less attention to our stage and more attention to how the life form functions. If a car dealer, for example, can use the Web to sell cars, why can't we use the Web to sell ourselves? To the dealer, the automobile hasn't changed and neither has the demand, only the mechanism by which he or she reveals inventory to consumers. The news is still the news and the demand is still there, but we're stuck in the past in terms of how we move our own inventory.
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Recent Posts
Saturday, February 21, 2009
Posted by Unknown
Fin! Complete! The End!
I believe the proper upholstering term for executing this much tufting is, "Yowza!" I'm simply awash in the heady buzz that comes from finishing a re-worked vintage piece of furniture. It's likely that this is as many tufts as we've ever done in one piece!
I cannot be sure, but my guess is that my customer Lisa will be pleased with her custom upholstered chair. Here's hoping! She simply purchased the vintage chair from my online store and then shipped me the needed yardage of her fabric of choice. I suggested several different lines of fabric that I carry, like Mod Green Pod and Ink and Spindle, but she had her heart set on a solid material.
I'm not sure I've ever mentioned my workroom on my blog. My usual "spiel" goes something like this . . . "Customization in the home is like couture in the closet. Take this. . . (insert your vintage piece of furniture of choice that is in need of re-working)." So, if this sounds like something you desperately need, you can find more information about this service on my website.
Stay tuned for more show and tell from my workroom.
More, More, More . . . Lauren Ross
Posted by Unknown
Instead of listening to the little voice in my head that told me to put more photos on my "At Home with . . . Lauren Ross" post, I gave into the "Now I'm tired -please make it stop" voice in my head. My blogger was wiggin' out and refusing more photos. . . . All know is . . . I used to be good at stuff like this . . . And breathing, and basic speech . . . Apparently not! Anywhoozle, here is "more, more, more" (as one anonymous commenter put it) of Lauren Ross' lovely home in Austin, Texas.
Labels: "home tour", "Lauren Ross", "Shabby chic", "the vintage laundry", Austin, slipcovers, Texas · 5 comments
Thursday, February 19, 2009
Simply Grove featured me!
Posted by Unknown
I was so flattered to have Kirsten feature photos of my home and business on her blog, SimplyGrove. In addition to writing her design blog Kirsten, is the mother of two, and a wildly talented interior designer. Her home has been featured on Apartment Therapy among other design blogs and her interior design firm based in Boise, Idaho. Thanks so much Kirsten, you're the best-est!
Sunday, February 15, 2009
At home with . . . Lauren Ross
Posted by Unknown
Lauren Ross, who could probably fit into most peoples' coat pockets, has grandiose style! I love her home and I want all of her collections so badly that I am tempted to offer her some kind of trade, like, my children - just teasing kids. I promised your Grandmother I wouldn't do that . . .again. Each time I enter Lauren's home that she shares with her husband and four children, I feel pulled, as if by a magnet, to a beautiful mirrored chest in her entry. It is an inherited piece from her Grandmother. Lauren attributes her love of antiques and vintage pieces to her Grandmother who owned an antiques store in Beverly Hills, CA, on Rodeo Drive. I first met Lauren when she came into my shop in 2007. After several months of drop-in visits and purchases for client homes, along with conversations that revealed favorite antique haunts, I began to consider Lauren a dear friend. Though I didn't need to be convinced of what a lovely creature she was, she most graciously introduced me to producer, Jennifer Vreeland of Country Living. As a result, The Vintage Laundry got a mention in the article published in the April 2007 edition which featured her home. Thank you, Lauren, for allowing me to take these photos of your lovely home. Take a look and learn a little bit about a very talented and inspiring woman.
A friend with unlimited funds (don't have any of these but I can dream!) I would also love to design a home for Beth Moore, the best-selling author and lecturer with Living Proof Ministries. I have never met her but she has inspired me through her books and Bible studies and I would love to repay her for being such an inspiration to me! She is such a beautiful person.
Casual, shabby chic, feminine, comfortable
Martin-Senour paints - vanilla cream and cloud white are two of my favorite whites. I adore wallcoverings in small spaces, especially English papers such as Colefax and Fowler and "Jane Churchill
I would buy a second home...a cottage with a porch full of wicker and French blue shutters, climbing pink rose vines, hydrangeas and a white picket fence.
Calacutta marble countertops in my kitchen!
Antique shopping in Round Top with my friends, then staying at a Bed and Breakfast and playing show and tell with all of our new treasures or "what was I thinking!"
Round Top, Texas twice a year show. I have only missed one show in the last 20 years but only because I was pregnant and due any moment. My family forbid me to go for fear I would go into labor shopping out in the country!
My mercury glass, some of which belonged to my grandmother and other pieces that I have collected over the years. I am particularly fond of the mercury glass with the painted flowers.
It gives me flexibility with my 4 children. I can work my own hours and keep my family my priority. I also love meeting new people, making new friends and helping them make their homes a place they enjoy.
Making small inexpensive changes like changing out throw pillows, updating lamp shades, layering in baskets for storage, rearranging a few pieces and slipcovering inherited pieces to bring them back to life.
My paternal grandmother for her beautiful style. Her Beverly Hills home was filled with mercury glass, mirrored vanities, shell encrusted mirrors, chintz covered walls, small French chairs, treasures from around the world and of course my favorite color, pink! Her style was timeless. My maternal grandmother for all things quaint and lovely... her pansies, her teacups and her dolls with handmade clothes. She is the definition of precious. Design influences include "Rachel Ashwell for her casual shabby chic style and Charles Faudree for his attention to detail.
window shopping, realtor open houses, drives in the country, blogs like Cote de Texas and Velvet and Linen.
Be flexible with your ideas and schedule, don't take things too seriously,be a good listener, and decorate your client's home to showcase their personality.
In Austin: Janet Wiebe Antiques - The Courtyard Shops 5453 Burnet Road - European antiques, garden items, and beautiful trims and textiles
Shabby Chic - Domain - down filled chairs, sectionals and bedding in faded English inspired floral designs
Wendow - 1512 W 35th St. - antiques mixed with contemporary pieces
Antique Marketplace - 5806 Burnet Road - I rent a space with my dear friend, Lady Huffstutler. Lady has the most amazing slipcovered lamp shades made from white monogrammed vintage linens.
Round Top vendor French Vanilla - Peg Van Dyne's booth is absolutely beautiful and filled with vintage items all in shades of white.
The last pair of photos are courtesy of Country Living Magazine and Joseph De Leo.
The Creative Mind of Ethan Morrow
Posted by Unknown
I came to know this artist's work through Angelo Surmelis' blog thedesigngeek. You recognize his name because he is also the host of the HGTV series Rate My Space.
I'm drawn to this artist's work for a couple of reasons. His technique makes his works feel vintage, as though they were found in a box of discarded sepia photos at a flea market and the appeal is further strengthened by the ethereal world created through his poetic imagination. Big Paper Airplane is the name of Ethan Morrow's site. On his entry page he has this statement: big paper airplane - dedicated to the fact that humans will attempt anything.Morrow's medium in the works above is graphite on paper, however there is an intriguing piece of film worth viewing here. It is titled "Dust" and was an official selection at the 46th annual New York Film Festival. His work, as Angelo put it, "feels familiar, yet different." Comparisons have been made, some say his pieces remind them of the film "Big Fish" and others "Mad Max Beyond Thunderdome". My personal opinion leans toward "Big Fish" with a little Robert Longo thrown in for good measure. What are your thoughts?
Saturday, February 14, 2009
An Affair to Remember!
Posted by Unknown
Take your cue from Ms. Kerr and throw your limbs around someone on this Valentine's Day and give'em a smooch they will never forget! Above Deborah Kerr and Cary Grant embrace in a scene from "An Affair to Remember" in July 1957. Kerr also shared in another one of cinema's most famous kisses with Burt Lancaster in "From Here to Eternity" below.
The images are courtesy daylife.com and Guardian.co.uk.
Friday, February 13, 2009
Make a Wish
Posted by Unknown
Who among us hasn't wanted the label of "Expert" attached to our name? Okay, so maybe I'm a shallow narcissist, but I'm excited that Christine Saunders over at Wishpot.com has asked me to be an Indie expert and contribute as a recurring guest blogger and post ideas about how to inject a little bit of "vintage" into your wedding ceremony. My introduction and first article can be viewed here.
Wishpot is a free social shopping service that makes it easy to save and share interesting things you find in stores and online. Through exploring others Wishpot lists, I have found many Indie merchants and have broadened my shopping scope. I must admit being quite taken with the endless sea of goodies!
So, here's how it works. Items are collected online or from stores by wishpot users and organized using simple online lists. Your lists and items can be kept private or shared with others. You can collect and discover products you like, recommend your favorite stuff, share and explore gift suggestions or ask for opinions and advice. My wishpot can be found here. I have great fun meeting other entrepreneurs through my friend connections and my lists of wishes keeps growing and growing! Yikes! Look for more of my posts in the future, I've gathered a lot of great ideas.
Monday, February 9, 2009
Swedish knockout
Posted by Unknown
I've just finished some great re-worked pieces. One of these is a great mid century chair designed by Carl Eric Klote for A.B. Overman. It has great fluid curves and I couldn't resist it's aluminum swivel base. So, I grabbed it up from a Craiglist post and got busy with some white vinyl. I love the before and after photos - I'm kinda bragging - I know! I've listed them on my website under the vintage furniture tab and you can also get more details from my Etsy store. The older pieces like this one are becoming obsolete and quite hard to find - so, I feel very fortunate to have found it!
In the late 1950's Swedish designer Carl Eric Klote developed a process of making furniture utilizing a light-weight expandable polystyrene frame for Overman. The company produced pieces in factories in Sweden and Germany before ultimately establishing Overman USA in Knoxville, Tennessee.
Very light, yet so durable the company offered a 25 year guarantee. These pieces have become classics of mid century design. The chairs and sofas all have sculptural qualities to them and, when properly care for, as the one shown here from the early 1950's has been, are as graceful and fashionable today as the were nearly 60 years ago.
Klote went on to form Klote International Corporation in 1977 which is still producing furniture utilizing the same technique today.
He retained his Swedish citizenship until his death while working and keeping a home in the United States. At the time of his death in 2007 at his home in Högby, Sweden, he had over 2 million frequent flyer miles according to Clarence Hamby, the controller of Klote International. Hamby also has said that Klote was a workaholic, prone to working 12 hours a day, seven days a week. He further remembered Klote stopping by his office and saying, "I've put in my 12 hours; let's call it a half-day."
They also started a new company in Lüneburg, Germany under the same name.
Friday, February 6, 2009
The Vintage Laundry now offers Mod Green Pod fabrics
Posted by Unknown
I'm so pleased to announce that The Vintage Laundry now offers Mod Green Pod fabrics through our workroom. I was checking in over at Mod Green Pod's blog today and they were sharing this great sneak peek of their new Austin headquarters. They're headquartered in an adorable late-40s bungalow in central Austin. They are loving their space and even though they still don't have a sign out, they are feeling happy, comfy, and productive in their digs on the inside. Though it's not a retail space, they are available by appointment. The photos above are what you will be greeted with as soon as you enter. I'm so excited they're back in town!
The Sprucettes are at it again!
Posted by Unknown
Kallie over at Spruce contacted me the other day to let me know that Amanda and Lizzie are offering Spring workshops.
Spring workshops schedule:
March 7-8: Make Your Statement Chair Class
April 11: Build a Bench Class
April 25-26: Make Your Green Statement Chair Class
May 9 : Build a Bench Class
You can find more registration information on their blog.
They recently announced the opening of their second Etsy store, Spruce Home Must-Haves. In this shop they will be featuring smaller statement items for your home.
In January they were Etsy's featured seller! Go here to see the interview.
Labels: "Austin, "Etsy", "the vintage laundry", craft, Spruce, Texas, workshop · 0 comments
Monday, February 2, 2009
Vintage Shower: Hanky Panky
Posted by Unknown
So much can be done with vintage handkerchiefs. If your shower guests are particularly skilled with a needle and thread, or a member of your crafting group is getting hitched, the following shower idea might be for you. I read recently about how to keep guests entertained while the bride-to-be opens gifts at her bridal shower. The suggestion was to have guests bring an embroidered square, vintage handkerchiefs, or scraps of fabrics to the party and as they watch, the guests sew the squares together to make a quilt or pillow that the bride can keep for years to come.
I've just listed several beautiful, vintage handkerchiefs on my online store - there are many monograms and Valentine hankies.
Vintage Wedding: Karisa Winkel
Posted by Unknown
"Vintage" has been enjoying a well earned popularity for several years now, whether it is accessories, clothing, or a piece of furniture for your home. Many brides are including vintage elements into their ceremonies, which spurred an idea I've had about posting a series of blogs on the topic. Lately, I have come across some really creative ideas. One such idea came from Karisa Winkel at Pretty Handsome Paper.
Karisa says she just finished a project that was a lot of fun. A bride wanted something with old New York style that was totally unique and meaningful. So, for her "Save the Date" cards, Karisa and the bride decided to use vintage handkerchiefs instead by silkscreening the message on center field of the hanky. To completely capture the recipients' attention they were sent out held in place with a vintage hat pin! She admits that although it wasn't easy finding 82 handkerchiefs they finally found them all and Karisa silkscreened them herself. She jokes that she came very close to robbing a Grandmother.
What guest would miss this ceremony? I'm completely charmed by the novelty of this idea.
After 3 years of being an Art Director in NYC, Karisa gathered the courage to pursue her lifelong dream of starting her own design boutique. Though she markets herself as a wedding stationery designer, she also does custom projects and loves taking on a challenge.
Karisa's company, Pretty Handsome Paper, now offers custom designs for every occasion. Is your project unique? Do you have a clever concept? Do you want to do something original and creative? Go check things out and see if you can't collaborate to make your wedding a ceremony that people will be talking about for years to come!
A Sweetheart of a Deal
Posted by Unknown
Today, if you will pardon the pun, I would like to broach a subject very near and dear to my heart . . . heart and cardiovascular health. I'm sorry to say that I'm pretty much a heart attack waiting to happen. My family tree is not full of cardiovascular and heart health success stories. My Grandmother and Grandfather both died after having heart attacks. My Mother and Aunts have had double bypass surgeries, pace makers and valve replacements, and my beautiful sister, D'Aunn, died after suffering a stroke at the age of 39.
So, as you might imagine, in February, in partnership with American Heart Association, I promote the heck out of heart and cardiovascular awareness and education. To begin, you can wear red on February 6th to show your support and foster awareness. The American Heart Association offers many great items at ShopGoRed.com. You'll find jewelry, clothes, desk accessories and more -- perfect for Wear Red Day on February 6th. They have this great pin that costs $5 or you could purchase 10 pins for $40 and give them to your co-workers, friends and family to promote awareness. With just one purchase, you directly support the Go Red For Women® movement and can help in the fight against heart disease and stroke.
But if that's not your thing, there are many ways to show your support.
For instance:
° You can choose to shine: Gather with your friends, neighbors and co-workers, and take a photo of your Wear Red Day activities. Then send it to us! We'll post it on our Flickr site, along with the hundreds of other Austin area businesses and entities Going Red!
° Or you can choose to share: Do you choose baked over fried? Do you take the elevator or stairs? What choices have you made to positively influence your heart health? You can tell your story at the Austin Go Red For Women® Casting Call, Friday, February 6th from 11am to 1pm at Louis Shanks of Texas, 2930 West Anderson Lane, Austin, Tx. You could be selected as a finalist to be featured in a nationally syndicated Go Red For Women® television special!
° Or choose to celebrate: Join us from 5-7pm on Friday, February 6th for a Wear Red Day celebration at Zax Pints & Plates, 312 Barton Springs Road, Austin, Tx. Wear red and 10% of the proceeds from your purchase goes to support Go Red For Women®!
I'm committed to supporting Go Red For Women® so10% of each purchase on my online stores for the month of February will be donated to the Go Red For Women® campaign.

subset: commoncrawl


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Men's Head/Asst. Coach. Available: Immediately.
The Worcester Polytechnic Institute (WPI) men's lacrosse team is currently looking to fill both head and assistant coaching positions for the 2014 season. The lacrosse program is currently in its 14th year as an MCLA team, competing in Division II. We are looking for fun, qualified, and experienced coaches to lead us onto the field and keep us a competitive club team in the MCLA.
Required qualifications for both head and assistant coaching positions:
o Previous lacrosse coaching experience (at least 1 year)
o Minimum 2 years out of college or age 23-24
o Valid driver's license and clean driving/criminal record
Since this is a club team, it is primarily student run. Officers of the club manage team equipment, schedule buses, referees, field time, club assets and funds, and social/fundraising activities. As a result, coaching responsibilities include attending/running practices, attending/coaching games, and riding to and from games with the team.
The coaching positions begin in the 2nd week of January and run until the 1st or 2nd week of May (depending upon play-offs). The season consists of 10-14 games in the New England area (Maine, Boston area, Southern Connecticut) and as far south as New York/Long Island. The tentative 2014 season schedule is as follows:
Preseason conditioning practice is January 16th – February 7th
o Practice 1-2 times per week
o 1-2 hours per practice
o Possible times: Earliest start 5:00 pm; latest ending 10:00 pm
Regular season practice is March 17th – May 6th
o Practice 5 days a week, Monday-Friday (Saturday optional)
o 2-hour practices
o Possible times: Earliest start 5:00 pm; latest ending 11:00 pm
Salary: HC - $3,000, AC - $1,100. Appointment: Part-Time, 4 months.
Contact for application and information: Timothy Kurisko, Vice President Men's Lacross Club, 100 Institute Road, WPI Mailbox #2382, Worcester, MA 01609. Phone: (845) 820-0859 E-mail: email@example.com
Team/school/org. site: http://wpi.edu
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Stephen Claypool, M.D., is Vice President of Clinical Development & Informatics, Clinical Solutions, with Wolters Kluwer Health and Medical Director of its Innovation Lab. He can be reached at email@example.com.
Three-week-old Jose Carlos Romero-Herrera was rushed to the ER, lethargic and unresponsive with a fever of 102.3. His mother watched helplessly as doctors, nurses, respiratory therapists and assorted other clinicians frantically worked to determine what was wrong with an infant who just 24 hours earlier had been healthy and happy.
Hours later, Jose was transferred to the PICU where his heart rate remained extremely high and his blood pressure dangerously low. He was intubated and on a ventilator. Seizures started. Blood, platelets, plasma, IVs, and multiple antibiotics were given. Still, Jose hovered near death.
CT scans, hourly blood draws and EEGs brought no answers. Despite all the data and knowledge available to the clinical team fighting for Jose's life, it was two days before the word "sepsis" was uttered. By then, his tiny body was in septic shock. It had swelled to four times the normal size. The baby was switched from a ventilator to an oscillator. He received approximately 16 different IV antibiotics, along with platelets, blood, plasma, seizure medications and diuretics.
"My husband and I were overwhelmed at the equipment in the room for such a tiny little person. We were still in shock about how we'd just sat there and enjoyed him a few hours ago and now were being told that we may not be bringing him back home with us," writes Jose's mother, Edna, who shared the story of her baby's 30-day ordeal as part of the Sepsis Alliance's "Faces of Sepsis" series.
Jose ultimately survived. Many do not. Three-year-old Ivy Hayes went into septic shock and died after being sent home from the ER with antibiotics for a UTI. Larry Przybylski's mother died just days after complaining of a "chill" that she suspected was nothing more than a 24-hour bug.
Sepsis is the body's overwhelming, often-fatal immune response to infection. Worldwide, there are an estimated 8 million deaths from sepsis, including 750,000 in the U.S. At $20 billion annually, sepsis is the single most expensive condition treated in U.S. hospitals.
Hampering Efforts to Fight Sepsis
Two overarching issues hamper efforts to drive down sepsis mortality and severity rates.
First, awareness among the general population is surprisingly low. A recent study conducted by The Harris Poll on behalf of Sepsis Alliance found that just 44% of Americans had ever even heard of sepsis.
Second, the initial presentation of sepsis can be subtle and its common signs and symptoms are shared by multiple other illnesses. Therefore, along with clinical acumen, early detection requires the ability to integrate and track multiple data points from multiple sources—something many hospitals cannot deliver due to disparate systems and siloed data.
While the Sepsis Alliance focuses on awareness through campaigns including Faces of Sepsis and Sepsis Awareness Month, hospitals and health IT firms are focused on reducing rates by arming clinicians with the tools necessary to rapidly diagnose and treat sepsis at its earliest stages.
A primary clinical challenge is that sepsis escalates rapidly, leading to organ failure and septic shock, resulting in death in nearly 30 percent of patients. Every hour without treatment significantly raises the risk of death, yet early screening is problematic. Though much of the data needed to diagnose sepsis already reside within EHRs, most systems don't have the necessary clinical decision support content or informatics functionality.
There are also workflow issues. Inadequate cross-shift communication, challenges in diagnosing sepsis in lower-acuity areas, limited financial resources and a lack of sepsis protocols and sepsis-specific quality metrics all contribute to this intractable issue.
Multiple Attack Points
Recognizing the need to attack sepsis from multiple angles, our company is testing a promising breakthrough in the form of POC Advisor™. The program is a holistic approach that integrates advanced technology with clinical change management to prevent the cascade of adverse events that occur when sepsis treatment is delayed.
This comprehensive platform is currently being piloted at Huntsville Hospital in Alabama and John Muir Medical Center in California. It works by leveraging EHR data and automated surveillance, clinical content and a rules engine driven by proprietary algorithms to begin the sepsis evaluation process. Mobile technology alerts clinical staff to evaluate potentially septic patients and determine a course of treatment based on their best clinical judgment.
For a truly comprehensive solution, it is necessary to evaluate specific needs at each hospital. That information is used to expand sepsis protocols and add rules, often hundreds of them, to improve sensitivity and specificity and reduce alert fatigue by assessing sepsis in complex clinical settings. These additional rules take into account comorbid medical conditions and medications that can cause lab abnormalities that may mimic sepsis. This helps to ensure alerts truly represent sepsis.
The quality of these alerts is crucial to clinical adoption. They must be both highly specific and highly sensitive in order to minimize alert fatigue. In the case of this specific system, a 95% specificity and sensitivity rating has been achieved by constructing hundreds of variations of sepsis rules. For example, completely different rules are run for patients with liver disease versus those with end-stage renal disease. Doing so ensures clinicians only get alerts that are helpful.
Alerts are also coupled with the best evidence-based recommendations so the clinical staff can decide which treatment path is most appropriate for a specific patient.
The Human Element
To address the human elements impacting sepsis rates, the system in place includes clinical change management to develop best practices, including provider education and screening tools and protocols for early sepsis detection. Enhanced data analytics further manage protocol compliance, public reporting requirements and real-time data reporting, which supports system-wide best practices and performance improvement.
At John Muir, the staff implemented POC Advisor within two medical/surgical units for patients with chronic kidney disease and for oncology patient populations. Four MEDITECH interfaces sent data to the platform, including lab results, pharmacy orders, Admit Discharge Transfer (ADT) and vitals/nursing documentation. A clinical database was created from these feeds, and rules were applied to create the appropriate alerts.
Nurses received alerts on a VoIP phone and then logged into the solution to review the specifics and determine whether they agree with the alerts based on their clinical training. The system prompted the nursing staff to respond to each one, either through acknowledgement or override. If acknowledged, suggested guidance regarding the appropriate next steps was provided, such as alerting the physician or ordering diagnostic lactate tests, based on the facility's specific protocols. If alerts were overridden, a reason had to be entered, all of which were logged, monitored and reported. If action was not taken, repeat alerts were fired, typically within 10 minutes. If repeat alerts were not acted upon, they were escalated to supervising personnel.
Over the course of the pilot, the entire John Muir organization benefited from significant improvements on several fronts:
- Nurses were able to see how data entered into the EHR was used to generate alerts
- Data could be tracked to identify clinical process problems
- Access to clinical data empowered the quality review team
- Nurses reported being more comfortable communicating quickly with physicians based on guidance from the system and from John Muir's standing policies
Finally, physicians reported higher confidence in the validity of information relayed to them by the nursing staff because they knew it was being communicated based on agreed upon protocols.
Within three months, John Muir experienced significant improvements related to key sepsis compliance rate metrics. These included an 80% compliance with patient screening protocols, 90% lactate tests ordered for patients who met screening criteria and 75% initiation of early, goal-directed therapy for patients with severe sepsis.
Early data from Huntsville Hospital is equally promising, including a 37% decline in mortality on patient floors where POC Advisor was implemented. Thirty-day readmissions have declined by 22% on screening floors, and data suggest documentation improvements resulting from the program may positively impact reimbursement levels.
This kind of immediate outcome is generating excitement at the pilot hospitals. Though greater data analysis is still necessary, early indications are that a multi-faceted approach to sepsis holds great promise for reducing deaths and severity.


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With her debut on American Idol around the corner, Jennifer Lopez is thrilled to be talked about again. Especially when it comes to her tastefully decorated home in California. Designer Michelle Workman helped JLO create a soft, tailored and well-edited home, with just enough comfort for the hubby and twins. Veranda has the photo and story in this month's new issue.
Copyright LXTVN - LXTV


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Category : Research Paper.
Topic : Melanoma skin cancer research papers. Author : .
Posted : Sun, May 10th 2020 08:46 AM.
Format : jpg/jpeg.
Any information that does not fit within the framework of your outline, and does not directly support your thesis statement, no matter how interesting, does not belong in your research paper. Keep your focus narrow and avoid the kitchen sink approach. (You know, the one where you throw in every bit of interesting research you uncovered, including the fungal growth in the U-joint of your kitchen sink?) Everything you learn may be fascinating, but not all of it is going to be relevant to your paper.


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Big Bang or Big Chill? The 'Quantum Graphity' theory
August 21, 2012
The start of the Universe should be modeled not as a Big Bang but more like water freezing into ice, according to a team of theoretical physicists at the University of Melbourne and RMIT University.
They suggest that by investigating the cracks and crevices common to all crystals — including ice — our understanding of the nature of the Universe could be revolutionized.
Hidden patterns
Albert Einstein assumed that space and time were continuous and flowed smoothly, but we now believe that this assumption may not be valid at very small scales, said Project lead researcher James Q. Quach.
"A new theory, known as Quantum Graphity, suggests that space may be made up of indivisible building blocks, like tiny atoms," he said. "These indivisible blocks can be thought about as similar to pixels that make up an image on a screen. The challenge has been that these building blocks of space are very small, and so impossible to see directly."
Observable imaging effects?
However Quach and his colleagues believe they may have figured out a way to see them indirectly.
"Think of the early universe as being like a liquid," he said. "Then as the universe cools, it 'crystallizes' into the three spatial and one time dimension that we see today. Theorized this way, as the Universe cools, we would expect that cracks should form, similar to the way cracks are formed when water freezes into ice."
RMIT University research team member Associate Professor Andrew Greentree said some of these defects might be visible. "Light and other particles would bend or reflect off such defects, and therefore in theory we should be able to detect these effects," he said. These structures should have observable background-independent consequences, including scattering, double imaging, and gravitational lensing-like effects, the scientists say in their paper.
The team has calculated some of these effects and if their predictions are experimentally verified, the question as to whether space is smooth or constructed out of tiny indivisible parts will be solved once and for all.
The team is supported by the Australian Research Council.


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The database is still pretty empty. For the moment it is only possible to search for items. I am going to add more content within the next days !
Top 5 Views
External Links
Arachna Kill
Akasha Record
Akasha star in which Arachna Kill's SoulSanctum is recorded. Right-click to add it to your Akasha Record and make its power your own. You can press the 'K' button to view the SoulSanctum you added to your Akasha Record.


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Kolkata, India, December 1, 2010: The Kolkata Municipal Corporation (KMC), in association with the Bureau of Energy Efficiency (BEE), West Bengal State Electricity Development Corporation Limited (WBSEDCL) and West Bengal Pollution Control Board (WBPCB), is implementing a LED streetlight pilot project in arterial roads across the city with overall facilitation by The Climate Group. With this project, Kolkata joins a select group of leading global cities, including New York, London and Hong Kong, among others in launching an LED pilot project for streetlighting.
Out of the 273 LED streetlights planned to be installed in Kolkata under the The Climate Group's LightSavers Programme, 60 fixtures have been installed in the last two months in two locations – 20 LEDs in Kalighat in October 2010 and 40 LEDs surrounding the KMC Headquarter Building during the last week of November 2010. The locations of the remaining 218 streetlights have also been finalized.
On November 30, 2010, the project was launched by KMC and The Climate Group in Kolkata. The event was presided by the Mayor, KMC and attended by around 100 persons from municipal corporations and development authorities of neighbouring cities, utilities, public works department, as well as members of the partner organizations of this initiative including WBSEDCL and WBPCB. The event started with The Climate Group giving an introduction of the programme and airing of the HSBC Climate Partnership (HCP) film. This was followed by addresses of other dignitaries including the Municipal Commissioner, KMC; Secretary, BEE; Chief Executive officer, Energy Efficiency Services Limited (EESL) and Yenten Lama, CEO's Representative, Eastern India, HSBC India. A technical presentation by Philips was also included and several queries on LEDs were clarified.
Shri Sovan Chatterjee, Mayor, KMC appreciated the initiative and indicated about upscaling it across the city. Shri Arnab Roy, Municipal Commissioner, KMC thanked BEE for providing 50% grant for the project and also appreciated The Climate Group's efforts. He sought The Climate Group's assistance in coordinating for a roof-top solar project on KMC building for meeting a section of the electricity load of the building. Mr Jiwesh Nandan, Chief Executive Officer, EESL thanked The Climate Group and pointed out the business opportunities in taking up large scale LED projects across the country. Ms Abha Shukla, Secretary, BEE appreciated the effort of KMC. Mr Yenten Lama, Head of Group Communications and Corporate Sustainability, HSBC also appreciated the efforts and said LED lighting is one of the key technologies that can improve living conditions, create jobs and cut energy bills and emissions.
Monitoring phase of project will begin in December 2010 to measure the performance of the lights, including illuminance, uniformity, colour temperature and energy savings, and will be carried out over a year. Findings from the Kolkata pilot project will confirm whether the new LED lights meet Indian streetlighting standards and could provide the basis for a possible scale-up strategy. Information from the pilot will also be For Immediate Release used in a new global LED report that will compare results from The Climate Group's other global pilot trials and assess the potential energy savings and greenhouse gas reductions in each city.
Over the next few weeks and months, KMC and The Climate Group will host a series of capacity building workshops on the potential of LED technology for other relevant city corporations, development authorities, electricity supply corporations, large housing complex owners and other organisations.
The event was covered by local media. A telecast of the event was made by Kolkata TV, a regional channel. Below is a link to an item on the event in a regional weekly:
For further information please contact:
Aditi Dass, The Climate Group; Email: firstname.lastname@example.com, Mobile: +91 97717700897


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When enough rpm's are reached, centrifugal force moves clutch plates apart to mesh with the clutch basket which in turn transfers power to the gear box. Now that you see how the clutch works, it's easy to understand how important spring preload is for clutch springs and their infl uence on the clutch.
Harder springs delay the reaction of the linings towards centrifugal power, delaying contact with the bell until higher rpm's - getting you aggressive acceleration.
Small, but very important tuning part. Torn clutch springs can offer some hefty surprises. Ask Moritz about his unintentional rodeo ride into an intersection after a a spring blew. Lucky for him no one was in his way at the time.
Time can run out on even the sturdiest clutch spring. High time for clutch replacement parts from POLINI & MALOSSI:
TECHNICAL TIP! Friction is controlled by the clutch spring strength (thickness of spring wire). Hard springs give you a real advantage by letting loose first when your motor is revved up, getting your motor more power right from the start.
SIP TIP! New clutch nuts, positioning tools.
Clutch springs for POLINI and MALOSSI clutches.
OEM Numbers (for the purpose of comparison)


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Since the SAT cheating ring debacle in 2011, the makers of the SAT and ACT college entrance exams have been wracking their brains about how to tighten security. They are so serious and committed to dealing with this issue that they have even hired a former Director of the FBI to help them develop these new security measures. We've been watching events unfold and here is the summary of the changes coming to the September 2012 ACT and October 2012 SAT.
To sum up the big changes:
- Students will have to submit a photograph when registering for their test.
- For the SAT, students will have to identify the high school they attend or they will not be able to register.
- Stand-by testing will no longer be available.
- Test centers will have a roster with the aforementioned submitted pictures to compare with student photo IDs and faces.
- Students will need to sign a more comprehensive statement that warns of criminal charges if any academic dishonesty is involved with their test-taking.
- The high schools and colleges will have access to the registration information of the students, including the photographs.
While on the surface, this may seem to be effective in curbing cheating, close inspection reveals it for just another performance of security theater that only punishes the honest test-takers. Already a test-taker needs to show up early to get through the bureaucracy in place, spending anywhere from 5-6 hours at the test center. I can only imagine with the new measures in place that the time spent there will increase. Furthermore, these rules have not stated what will happen to students that are not currently attending a high school. What will happen to the GED students or the home-schooled students or even adults who are trying to matriculate into undergraduate programs? (Or all of us test-prep experts who enjoy spending a Saturday morning taking an ACT or SAT.)
And how effective will these measures be? Ostensibly, the high schools and colleges will have the photographs, registration information, and scores, and will be the stopgap in this process, verifying the identity of each student. What measures will be in place to ensure this will be done and done rigorously? In fact ACT only says "high schools will be encouraged to check the photos" on the students reports and report any concerns. It seems that this is only a plan to allow the testing companies to pass the buck to schools to identify students who they believe might have cheated and then check the photo to see if they actually showed up. This also raises concerns about what will happen in the future, I imagine the new measures that will be implemented when another cheating scandal is unearthed, possibly College Board special ops DNA testing every student and their parents while checking birth certificates and passports.
So maybe these measures will curb some cheating until desperate students with money to burn find a new work-around. But for the most part, these new measures also punish honest test-takers by making an already stressful process more time-consuming and frustrating.
Additional Information:
Check out what our friend SAT Dude had to say.
Click here for the NYT report on the SAT cheating scandal.
Click here for the College Board SAT Security Measures announcement.
Click here for ACT Security Measures announcement.
This post is by Jason Chan, an SAT, ACT, SSAT, GMAT, GRE and ISEE teacher, trainer, and developer with Bell Curves for the past 6 years. Jason takes the SAT at least once a year and is currently crying because it seems that streak is over.


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See preview arrows aplenty sh font and download this cool font for free. The font is classified as regular fonts. This font viewed 1396 times and downloaded 98 times. You can also downloads other fonts: DN Cursive Arrows Rules, DN Cursive With Arrows, Arrows APlenty SH, DN Manuscript Dots Arrows, Carr Arrows (filled), Arrows for Windows and Mac at FreakFonts.com. If you like this font don't forget share them with you friends!
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8-27-09 PNC Park
I was late to this game due to a prior commitment. By the time I got to the gate, the line had swelled to the back of the Clemente Bridge. The Pirates only employ one ticket scanner for the first half hour, so this was going to take forever to get into the stadium.
I stood in line impatiently until 5:02, thinking about all of the missed opportunities. I then remembered the Trib Total Media Hall of Fame club entrance. Its the team's restaurant entrance, and it opens at 5. I hurried over to the Hall of Fame Club entrance, and there was no line. I immediately had my ticket scanned, grabbed a t-shirt (It was a T-shirt Thursday), hopped on the elevator, and hustled through the restaurant to the stairway that led down to left field. I was able to make it into the bleachers by 5:06.
I got ball #1 from Pirates reliever Chris Bootcheck. A ball rolled to the wall, and I moved down to the front row, and put in a polite request. Chris turned and threw me the ball. I was on the board.
There was only one right handed batter in the Pirates' last BP group – Brian Bixler, and I would have to wait for the Phillies to come out and hit to get some more baseballs.
Yesterday, the first group was all right handed batters, and it was an amazing round of non stop home runs. However, today, there were three lefties in the first group, thereby cutting down on hit ball opportunities.
I caught ball #2 off the bat of Jason Werth. I had moved back two rows from where I usually stand, since Werth hits for decent power. He hit a home run into section 136. I ranged to my right. The ball was just out of the reach of another ballhawk, and I was able to make the grab.
When a left handed batter came up to hit, I noticed that Matt Stairs was coming over to the left field corner to pick up three baseballs. I went down to the front row and asked Matt for a ball. He hooked me up with ball #3. He also tossed the other two balls into the stands. What a good guy.
Soon, I noticed a gap shot that rolled to the 410 sign in left center field near the bullpen. Cole Hamels was making his way over to pick the ball up, but another ball was hit at him, causing him to momentarily forget about picking up the ball at the base of the wall. I quickly went over and glove tricked the ball, for ball #4 of the day.
Ball #5 was a home run that landed in the section near the foul pole. I ran over and picked the ball up off of the ground. It had bounced back towards the field, hit a bleacher, and began rolling right towards me. I have no idea who hit it.
Pedro Feliz provided me with ball #6. He hit a home run right at me that I snagged on the fly.
It was now 5:30, and season ticket holder time was ending. The first 30 minutes of batting practice is much easier to get baseballs, because there is virtually no one there. At 5:30, a throng of fans sporting Phillies gear descended upon the bleacher area. I decided that I was going to leave the area and head over to right field.
I boxed out another fan in pursuit and picked up ball #7 of the day, #500 of my career. Not exactly the greatest way to snag a milestone ball, but I got the job done.
About half way through this year I had set career ball #500 as a
secondary goal to snagging 300 in 2009. With these goals met, I could
probably make these my two new goals:
1) Snag 63 balls in September, so as to get to 400 balls in 2009.
2) Snag career ball #1,000 before the end of next season (2010).
A few rounds later, I would go on to catch ball #8, a line drive that found its way directly to me. I made the two handed catch and got a nice little round of applause from a group of Phillies fans sitting behind me.
I stayed on the right field wall for the third group, which included Matt Stairs, but got shut out for the round. Stairs hit two balls directly at me, but they completely cleared the right field wall, and ended up floating in the Allegheny River.
For the Phillies' final batting practice group, I headed back over to left field. It was packed.
I wouldn't be able to have much range at all. Predictably, I wasn't able to catch any home runs, as there were maybe three hit during the round, and none of them were in my vicinity.
I did manage to get ball #9 from Cole Hamels.
Hamels tossed a ball to some Phillies fans in the front row. The ball went between them and literally fell right into my glove.
Batting practice then ended, and I was stuck on nine balls. I needed to get one more. Double digit games are rare, and this would be my sixth career game snagging 10 or more balls if I could somehow just snag one more.
Then, I saw it. A ball had been left on the warning track in center field. An easy glove trick job and I would have 10 balls on the day. I made my way over, but there was some new female usher that told me I wasn't allowed to be in the section without a ticket. Realizing arguing would get my no where, I decided to let that ball go. There was another ball that had been eating away at me for some time.
It's been there at least a month. A ball has been tucked in the far corner on top of a concession building in the outfield concourse.
I had decided that I was going to snag that ball today, as I didn't want to let any more time pass, as the ball was likely deteriorating as time went by.
I had placed a cup at the end of my river device, which is a ten foot pole. I climbed up the stairs, looked on top of the roof, and stretched out the pole to the maximum length. However, I was coming up just short of being able to reach the ball. Frustrated and feeling my opportunity get away, I stood on the railing to try and reach the ball. Then, the cup fell out. I was screwed.
I walked down to the concourse, collected my thoughts, and …
got the ball. At my descretion, I've chosen not to reveal the details, but I've got a witness in my friend Nick. The ball will count as an easter egg – which will count as a hit ball. The ball ended up not being a device ball after all.
My arms got filthy from this snag. Also notice that the ball had started to detiorate a little bit. The leather had dried out signicantly, and it was also faded a bit. It didn't matter, it was ball #10.
Today's baseballs:
Sweet spots:
Game: 10 balls (6 hit, 3 thrown, 1 device)
Season: 337 balls (178 hit, 99 thrown, 60 device)
Games: 69 games (7 of which didn't have BP)
Average: 4.88 balls per game
Career: 503 balls
Career Double Digit Games: 6
Streak: 84 consecutive games attended with at least 1 ball snagged.
Attendance: 24,470


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RHEL5 Kernel HOWTO
This HOWTO will show you how to get a RHEL5-based OpenVZ kernel running on a Funtoo Linux system.
Step 1: Downgrade sys-fs/udev, sys-fs/lvm2
Downgrade udev to a version compatible with kernels previous than 2.6.27:
root # echo ">=sys-fs/udev-147" >> /etc/portage/package.mask root # emerge -u udev
This will also require a downgrade of lvm2, if you are using it. Version 2.02.68 is a good one to use:
root # echo ">=sys-fs/lvm2-2.02.69" >> /etc/portage/package.mask root # emerge -u lvm2
Downgrade make to a version compatible with older kernel version:
root # echo ">=sys-devel/make-3.82" > /etc/portage/package.mask root # emerge -u make
Step 2: Install binary kernel
The process for installing an RHEL5-based kernel with OpenVZ support has been drastically simplified. Simply perform the following steps:
root # echo "sys-kernel/openvz-rhel5-stable binary" >> /etc/portage/package.use
This will result in the kernel sources and a binary kernel and initrd being merged. Without
binary in USE, only the sources will be merged. Then:
root # emerge openvz-rhel5-stable
This will build and install a binary kernel image and initial RAM disk, and take care of installing all necessary dependencies like gcc-4.1.2. Once the binary kernel image and initrd is installed, configure
/etc/boot.conf to find and boot the new kernel.
Note: you may need to temporarily modify your
CFLAGS settings to ensure they are compatible with gcc-4.1 systems. In particular,
-march=native is not recognized by the older gcc.
[1] http://gcc.gnu.org/onlinedocs/gcc-4.1.2/gcc/i386-and-x86_002d64-Options.html#i386-and-x86_002d64-Options
Step 3: Enable vz initscript
When your system boots with OpenVZ support enabled, it will require
/etc/init.d/vz to run:
root # rc-update add vz default
Step 4: Edit boot.conf
/etc/boot.conf to point to your new kernel, ie:
boot { generate grub default kernel-openvz-rhel5-stable-x86_64-2.6.18-028stab089.1 timeout 3 } "Funtoo Linux with OpenVZ" { kernel kernel-openvz[-v] initrd initramfs-openvz[-v] params += real_root=auto }
Note that you must use the:
params += real_root=auto
option. This will automatically configure your boot loader to specify your root file system as the
to the initrd.
Step 5: boot-update
Now, simply run
boot-update as root:
root # boot-update
boot-update should show the new kernel as being found and display it as the default selection for the next boot. You can now reboot your system and start using OpenVZ.


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Nick Carr rocked the tech world with his controversial essay in the May 2003 issue of the Harvard Business Review, titled "IT Doesn't Matter." Carr claimed companies were overspending on IT and that the competitive advantage to be gained by tech investments was shrinking as technology became more commoditized and accessible to everyone. On the 10-year anniversary of the article's publication, Carr talked with Network World's Ann Bednarz about what he got right, what he got wrong, and how the piece remains relevant today.
"IT Doesn't Matter" is 10 years old. How do you think the ideas have held up?
The article was really about the IT infrastructure, which is basically what IT departments were mainly concerned with 10, 11 years ago. I think that has become fairly uninteresting from a strategic point of view. Back then, IT companies tried to sell the latest server model as the key to strategic advantage -- you need to be on the cutting edge of infrastructure or your business is going to be overwhelmed by competitors. At that level, the idea that the basic technology was going to be neutralized as a competitive differentiator has basically panned out.
Although it's very briefly mentioned in the article, as I remember, there was a prediction that a lot of this stuff is going to become a utility, and I think that's what is happening with the cloud.
[ REACTION:Industry watchers reflect on 10-year anniversary of 'IT Doesn't Matter']
One of your conclusions was that IT management would become boring, it would be about managing costs and risks. Do you think that's the case?
Yes and no. In the context of the IT world that existed 10 years ago, I think that has become true, that it really is about risk management and costs and not about getting the latest stuff and getting a big competitive advantage because we have a new server. On other hand, there have been all sorts of other developments that you have to figure out -- your cloud strategy, social media, marketing, apps. So from another point of view, I think I probably understated the new things that IT departments would have to grapple with. Some of those things aren't necessarily located within IT departments anymore. They're as much about marketing departments and other things. But I don't think I expressed the full range of what was to come, and what was to influence what IT departments would do. I was mainly focused on the state that they were in back then.
When you think about the backlash, what were people most upset about?
The biggest backlash came from IT companies. Steve Ballmer called it hogwash, Carly Fiorina dissed it. All the vendors were really up in arms. That's because -- and this was one of my intents -- the article went right after what was the essential marketing message that vendors were using then. Which is: You need to be on the cutting edge or you're going to get left behind. You need to spend big money on the latest hardware and software. And I said well, no, you don't. And that was upsetting to them.
On the part of CIOs in IT departments, I think the reaction was much more mixed. Some of them really took offense at the article, but others said, "Yeah, I can see a lot of sense here. This is kind of where we're heading, this is what I'm trying to do." And so there was a great divergence of reactions among CIOs, IT departments and other corporate managers.
Was the backlash more or less than you expected?
It was definitely more. I knew I was writing something that was provocative and that went against the grain of a lot of the rhetoric that was out there about information technology and business. But the reaction went way beyond what I expected. The article came out right at the beginning of May, and I remember the immediate Sunday afterwards, Steve Lohr picked up on it and wrote a big story that mentioned the article in the Sunday New York Times, in the front of the business section. That also galvanized attention.
Back then, the article was only available to subscribers. What might it have been like if it were widely available on the Internet?
Back then, if the world had been like it is now, I think it would have gone viral, but I think it would have been forgotten very quickly, which is true of a lot of things that go viral today. I think it would have made a big splash immediately, but I'm not sure it would have had the kind of long-lasting impact that it had in coming out in print in the Harvard Business Review. It was a different world. A lot of people's awareness of the article came not through the article itself, because they didn't have immediate access to it, but though the coverage elsewhere.
How did the article change your career?
It completely changed it. Based on the reaction to the article, I got a contract from Harvard Business School Press, which was a separate operation but a sister company to Harvard Business Review, to expand it into a book, "Does IT Matter?", which came out a year later in 2004. I left HBR and figured I'd take a year to write the book, then find some other editing job at a magazine, but there was so much interest in the article, I started getting speaking engagements, and other writing opportunities, and suddenly it became possible for me to be a freelance writer. I've been on my own ever since. One book led to another. So it really completely changed my career, it's fair to say.
In some ways it doesn't seem like a 10-year-old piece. Many of the ideas you wrote about are issues that companies today are still grappling with.
Some of the details are outdated, of course. But in some ways what I think I did that hadn't been done before, or at least hadn't been done as clearly as I set it out, was to put the question of IT firmly into the broader question of business strategy. My argument was that this isn't really about hardware or software, it's not really about technology, it's about broader issues of strategy. I think that question is always there. That's one of the reasons it's had legs, I think.
The other reason that I think it's had legs is that I've been told the article served as an inspiration to a lot of entrepreneurs who got interested in cloud-based businesses for corporations. The whole cloud movement, which was at least a little bit predicted by the article, has also been a reason that it continues to be meaningful to people, since we're still obviously working through that transition.
How far along are we on the path to the cloud? Are companies making progress?
This also happens to be the fifth anniversary of my book "The Big Switch," which was about cloud computing. And in that book, I said that I thought we were talking about a 20-year transition. I think that's probably still true. If we're five years into that, there's still more than a decade to go.
If you look at IT, the bulk of investment these days, certainly on the vendor side, is on cloud systems and applications. On the other hand, if you look at corporate spending, cloud is still a fairly small percentage of overall spending, even though it's growing quickly. So we're still kind of between two eras. A lot of corporate IT spending and attention still has to be devoted to proprietary databases and in-house systems. It's going to take a long time to make that transition. I think we're still at the beginning of that shift.
As IT makes that transition, what skills are most important?
My focus for the last five years has shifted more toward the cultural and social implications of computers, so I haven't been focused strongly on trends in IT. I do think that IT ultimately is going to be a smaller department in terms of headcount, but the successful IT departments and IT managers will play a more strategic and kind of consultative role -- thinking about marketing implications of apps and social media and things like that. I think the emphasis is still going to be on being the bridge between technological possibilities and business goals, and less about optimizing the technology itself. That's a trend that has been going on for some time now and I think will continue.
The 2003 essay advocated being more of technology follower than a leader. Do you think that's still the right approach for most businesses, to not be on the cutting edge?
Well, I was writing in the context of what IT's core responsibilities were 10 years ago, when it was very much about purchasing and managing infrastructure and enterprise applications. So in those terms, yes, very much so. I don't particularly think you'd want to install on-premises some cutting-edge CRM system, supposing a vendor offered such a thing anymore. You'd want to go the utility route. The idea of being on the cutting edge and being an in-house innovator at that level of IT is gone, pretty much.
Then again, there are other areas, particularly on the marketing side, such as, "How do we connect with consumers shopping through smartphones?" I think there are new areas that involve IT where being an innovator may well pay off.
What are you working on today?
I'm working on a new book. If all goes well I'll have a manuscript done by end of the year, and it will be out next year, maybe. I'm not talking about what it's about yet, but it's another examination of technology and its human effects. It will be a bit more about business, I think, than my last book, "The Shallows," was. Not the IT side of things, but more about talent and people and how they do their jobs.
Do people still ask about your older work?
Yes. One thing I've noticed is that a lot of colleges in introductory IT classes will use "IT Doesn't Matter" as the first thing students read to get them talking about bigger issues of how IT fits into a company. A lot of people I meet, that's still what they know me for. They might have been 10 years old 10 years ago, but they've just read it.
When you read the article, a lot of the content is relevant today and doesn't seem a decade old, but some sections immediately seem dated. One that stands out is the mention of Sun Microsystems, which isn't around anymore.
In many ways Sun, in their marketing messages and in their rhetoric, was the kind of company that was closest to the idea that I was talking about. And yet, they provide a case study about what happens when you're too early with a message. The network is the computer, thin clients ... they were just too early. And they had some execution problems.
Thanks for taking a trip down memory lane and revisiting the article 10 years later. Any last comments?
In talking about 10 years ago, the article was very much in my mind influenced by the dot-com collapse. There had been so much hype -- the only thing that matters is IT, it's going to take over everything. So the dot-com collapse was one of the reasons that I started thinking about the implications for this within companies, and within IT departments. The hype in the dot-com world in some ways echoed what was going on inside companies. It was a reaction to that.
Ann Bednarz covers IT careers, outsourcing and Internet culture for Network World. Follow Ann on Twitter at @annbednarz and reach her via email at firstname.lastname@example.com.
Read more about infrastructure management in Network World's Infrastructure Management section.


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Give Us this Valley
Macmillan, 1952 - Shenandoah River Valley (Va. and W. Va.) - 304 pages
Winter trek to Georgia of a Pennsylvania couple in 1837.
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a-comin a-goner a-thinkin afore agin aint arms Arris atter baby Boze breath brow cabin creek Dan'l dropped Elviry Ethel eyes face feel feet fellers felt fingers fire folks frum gittin glanced goner Granny haint hand head Hit's holp Honey horse Jake Jase knees laughed leaned leetle lifted Lisha Lizzie Lizzie's looked Lord Lordy Mark Mark's Mister Stonecypher mought Mought-be moved muttered never night nothin orter paused pulled purty quilts Rafe Rafe's Ranse reckon rifle rock Sally Sally's Samantha seatboard seemed Shad shore shot shoulder side smile snow sompn sound spoke staring stood stopped suddenly talk tergit th waggin thar thatar they's things throat Timberville took trees turned valley varmint voice Waal wagon wheel warn't Wash Stonecypher Wash's we-uns We-uns'll Weldon whur Williams Willums woman words Yanceys ye're yore you-uns youngun


text: Mountain Creek is located just south of Maryville, TN and only a 45 minute drive from Knoxville. It is a friendly and welcoming shop with unique and exciting fabrics and patterns. We feature a large collection of brightly colored wool, hand stitchery supplies as well as designer fabrics, patterns and notions. Browse our selection of quilt kits or come and find some inspirations for your next project. Just remember, when you shop at Mountain Creek Quilters, you'll find quality quilting needs at affordable prices . We love the primitive style and hand stitcheries! As well as a touch of modern! There is something for everyone


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On Tuesday night, a few hundred people gathered in New York City for the annual Sports Illustrated Sportswoman and Sportsman of the Year ceremony, which is like the Golden Globes to With Leather's Top Sports Moments of the Year. University of Tennessee Lady Vols coach Pat Summitt was honored as the Sportswoman of the Year, while Duke's Mike Krzyzewski was presented as the Sportsman of the Year. Smart ass college basketball fans everywhere suggested that the titles should be swapped.
Also honored was Noah Flegel, SI's Sports Kid of the Year, and he was the biggest winner of the night. Why? Because he got to hug swimsuit model Chrissy Teigen, who was at the event as part of her mandatory deal with SI to always be awesome. Between her Twitter and, well, her, Teigen is our favorite girl on the planet not named Kate Upton. And now I'm sad that Upton wasn't there, too.
And there were some other people at the event, but I only care about Teigen. She's that special.
(Images via Getty and Celebslam.)


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About Me:
Beatlemaniac because I didn't have choice. I believe in destiny, and mine was been a Beatlemaniac.
Favourite Track:
Sexy Sadie (White)
Tell us why:
Because, is amazing, John's voice, the guitars, the lyrics. Everything on this song is PERFECT.
Favourite Album:
The Beatles
Tell us why:
The White album!! It's awesome. No other words to talk about it.


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Find Books
First City Libraries Catalog
Search for books, videos, DVDs, maps, government documents, and more.
Electronic Books
Click here to access the variety of electronic book databases available to UAS students, faculty and staff from on or off campus.
WorldCat FirstSearch
Access a catalog of books owned by libraries worldwide, AND conduct a search for all of the electronic books available to you as a UAS student. Limit your search to Internet Resources and Items in My Library.
New Books
Browse through a list of the latest books added to the collection of the UAS Ketchikan Campus Library.
Egan Library
Search the online catalog of the Egan Library at UAS Juneau.
Other Alaska Libraries
Link to the online catalogs of other libraries in Alaska, including University of Alaska Anchorage and University of Alaska Fairbanks.


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Doughnut Muffins Recipe
The following recipe is from the April 8 edition of our weekly recipe newsletter. To receive this newsletter in your inbox, sign up here!
The Bromberg Bros. Blue Ribbon Cookbook by Bruce Bromberg and Eric Bromberg has some incredible breakfast pastry recipes, but the recipe for Doughnut Muffins was the one that I just had to try for myself.
If you've ever ventured to make doughnuts at home you know it's a tricky process, and one that requires a deft hand in the frying department. These doughnut muffins have all of the wonderfully cinnamon-nutmeg-buttermilk deliciousness of the fried version, but none of the splattery oily mess to clean up.
The dough comes together easily in the bowl of a stand mixer and the muffins bake up beautifully light and puffy—almost doughnut-like. They're finished with a generous brushing of melted butter and a mix of crunchy cinnamon sugar.
Read more: Happy National Doughnut Day
What's New On Serious Eats
- Yield:24 mini muffins
- muffins
- 3 cups all-purpose flour
- 2 1/2 teaspoons baking powder
- 3/4 teaspoon salt
- 1/2 teaspoon freshly ground nutmeg
- 1/4 teaspoon baking soda
- 3/4 cup whole milk, at room temperature
- 2 tablespoons buttermilk, at room temperature
- 10 tablespoons (1 1/4 sticks) unsalted butter, at room temperature
- 3/4 cup plus 2 tablespoons sugar
- 2 large eggs, at room temperature
- Coating
- 1 cup sugar
- 1 tablespoon ground cinnamon
- 8 tablespoons (1 stick) unsalted butter, melted
Preheat the oven to 375°F. Grease and flour 2 (12-cup) mini muffin tins.
In a bowl, sift together the flour, baking powder, salt, nutmeg, and baking soda. In a separate bowl, whisk together the milk and buttermilk.
In the bowl of an electric mixer fitted with the paddle attachment, beat the butter and sugar until light and fluffy. Beat in the eggs, one at a time, until just combined.
With the mixer set on low speed, beat in one fourth of the dry ingredients. Beat in one third of the milk mixture. Continue to alternate until all of the remaining ingredients are incorporated, finishing with the dry ingredients. Do not overmix.
Fill the prepared muffin cups just to the rim with batter. Bake until lightly golden and firm to the touch, 15 to 20 minutes. Let the muffins cool in the pan for 5 minutes. Remove the muffins from the tins and transfer to a wire rack set over a baking sheet.
Combine the sugar and cinnamon in a bowl. Brush each muffin generously with melted butter. Then sprinkle generously with cinnamon sugar. Serve warm or at room temperature.
This Recipe Appears InHappy National Doughnut Day
All products linked here have been independently selected by our editors. We may earn a commission on purchases, as described in our affiliate policy.


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TV Guide Network's original comedy series StandUp in Stilettos will return for a second season in November, the network announced Monday.
StandUp in Stilettos host Kate Flannery: We've just scratched the surface with female talent
The Office's Kate Flannery will also return as the show's host. "There are so many great, funny women we couldn't fit them all in one season. Not even close!" said Flannery, who plays Meredith Palmer on the NBC workplace comedy.
The sophomore season will feature 12 half-hour episodes that will showcase comedy "for, by and about women," according to the network. It will include performances from The Drew Carey Show's Thea Vidale, Conan writer Laurie Kilmartin and stand-up comediennes Cory Kahaney and Cathy Ladman.
StandUp in Stilettos kicks off Season 2 on Saturday, Nov. 10 at 11/10c.


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The Union College social work program, which has been in candidacy for accreditation for more than four years, is now fully approved by its governing agency.
Accreditation in late June by the Council on Social Work Education (CSWE) confirms that a rigorous, liberal arts based education is being offered at Union College. This status is a culmination of teamwork by many faculty and staff members.
With this achievement, Union became the only private institution in this area to offer a fully accredited social work program. This is something that excites the Union College community, including Prof. James Cox, under whose leadership the accreditation process began, and his successor as program director, Sarah Hendrix, Ph.D.
"Union College, and the faculty, staff and community advisory teams have worked hard to see this through,"Hendrix said. "Union College is excited to move forward once again, as Kentucky's first private college in the mountains, to offer an accredited social work program to the area and to the region."
Hendrix added that this news means big things not only for the institution, but for the students as well. The occupational outlook for social work careers is on the rise. There is an expected growth of 25 percent between 2010 and 2020 in the social work job market, according to the United States Bureau of Labor. Job seekers who can tout degrees from accredited institutions are at a distinct advantage, Hendrix said.
"By bringing this accredited program to Union, we are confirming to students and to potential employers that graduates will possess a solid base of knowledge and that the profession of social work recognizes the rigor of their educational experience," Hendrix said. "Being able to say you graduated from an accredited social work program assures employers that there is a high standard for education."
Accreditation applies to degrees earned by all students who enrolled in Union's social work program since the process began in 2008. Two recent graduates-both of whom found fulltime social work positions shortly after graduation-will now be able to update their resumes to reflect the CSWE's approval.
Not only does a degree from an accredited program give students a leg up in the job market, but it also puts them ahead of the pack as graduate students, according to Hendrix. Any student who earns a degree from an accredited social work program and continues with graduate school will be able to enter with advanced standing. This means fewer classes and a lower tuition bill.
All students who graduate from a CSWE accredited institution have the option of sitting for the state social work licensure test.
Union College social work program reaches milestone
The Union College social work program, which has been in candidacy for accreditation for more than four years, is now fully approved by its governing agency.


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Quick Response Codes
A Quick Response code, or QR Code is a two-dimensional barcode that has the ability to store relatively large amounts of data. Typically, QR codes are used in a printed medium to access specific online information.
Here is an application that utilizes the power of QR Codes:
State Construction Registry
After a construction filing has been made, the contractor may print the notice on the job site and others can access the lengthy URL quickly using a QR code.
QR Code Readers
Note: Listing these applications does not imply endorsement from Utah.gov.


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LONDON (Reuters) - The European arm of Lehman Brothers is planning a November payout to unsecured creditors, its first since the U.S. investment bank's collapse four years ago, after attempts to return cash were slowed by legal disputes and snowballing claims.
PricewaterhouseCoopers, which has been handling the UK part of the Lehman administration, is yet to announce the exact size of the payment.
So far, it has agreed 3.9 billion pounds ($6.3 billion) worth of claims with unsecured creditors - clients which usually rank at the bottom of the creditor hierarchy.
But many more requests than those have been filed, and PwC estimates that total unsecured claims could end up being as high as 54.6 billion pounds.
Payouts have been delayed as PwC has to verify all claims before both parties can then agree on what it hands out.
"There have been huge obstacles preventing us from making a first distribution from the general estate to unsecured creditors," said Tony Lomas, the lead administrator of Lehman Europe at PwC.
Clients with funds that were kept in separate accounts and were easier to process are the only ones to have got some money back from the European business since Lehman's collapse in the biggest bankruptcy in U.S. history.
They have so far received 13.5 billion pounds worth of securities and cash, PwC said.
The administrator added it also planned to make a first distribution from yet another pool of client money next year, and that it will be recovering another $8 billion of segregated securities and cash from another part of Lehman's estate, to be returned to clients of Lehman Europe.
PwC said it had so far been paid around 563 million pounds for its work on the administration.
Reporting by Sarah White; Editing by Luke Jeffs and Mark Potter


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The Jacksons are thrilled to announce their first-ever official website bringing you exclusive content, videos and photos! Find out all about the history and music of Jackson brothers Jackie, Tito, Jermaine, Marlon, Michael and Randy and visit www.thejacksons.com!
Jackie attended the opening night of Cirque du Soleil three-night stay at the Staples Center in Los Angeles as part of their Michael Jackson: The IMMORTAL World Tour run. Jackie's brother Tito and lots of his nephews (Taj, Taryll, TJ, … Read more
Michael's three children, Paris, Prince and Blanket, honored their father by immortalizing his handprints and footprints in wet cement during a ceremony at Grauman's Chinese Theatre on Thursday January 26th. A hundred fans attended the event, including Justin Bieber, Chris … Read more


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We always ensure that the final coat is free of dust particles. Floor finishes need time to cure. Although we leave a flawless job, let's say the kids come home from school and other fine dust particles are stirred up. You now have a not so perfect finish job. Remember to allow the floor coat to cure.
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