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I'm in awe of this woman (In fact, I'm sitting here thinking, how didn't I think of this first). Thank Flying Spaghetti Monster Nancy Upton had the audacity and intelligence to respond to this horrific 'booty call' from American Apparel in such a perfect way.
Right the fuck on Nancy! Anytime you're on the west coast, hit us up, we'd love to do a sit down and discuss. Check out the full story on Jezebel here.
Happy Thursday! I'm trying to include a cross-section of where real discussion is going on, whether people have a positive or negative outlook on the photos and the AA contest. Please email/tweet/post any original content I seem to be missing. I'd love to add any to the list, ESPECIALLY if they offer good counterpoints to my actions.
Lively and objective debates on the internet, FTW!
Also, you can still Vote here for one more day.
Or, instead of voting me up, send an email to the editor of your favorite fashion magazine/blog and request to see more of the talented models from the "contest!" Or, you know, do both. Really entirely up to you.
PS. Fashion Week starts tomorrow, right? Supposedly Dov Charney will be out and about in NYC. Just sayin', if somebody wants to run into him and ask about the contest and mention me by name or photo and maybe capture it all on video I'd maybe possibly send them something cool in the mail or dosomethingcrazyIdunnojustathought. :)


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byKristin Bent on
Camera Shy
While video may be the enterprise communication tool of the future, there are some instances, Cisco's study found, when employees shy away from the technology.
According to Cisco, the top five reasons for a young executive to opt out of a video call were having a messy office, personal appearance concerns, wanting to multitask, needing to eat, or just being generally uncomfortable on video.
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subset: commoncrawl


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2010 – A Review..Posted: January 4th, 2011 | Author: Clip Bored | Filed under: Ads, Interactive Advertising | Tags: Adidas, Call of Duty, Chatroulette, Chrome, Digital, Nike, Old spice, Smirnoff, SNFC, Social Media, Tippex, Uniqlo, Viral, Widen and Kennedy | 1 Comment »
As the first year of the new decade has now ended, in-between the odd piece of Terry's Chocolate Orange and bottle of festive grog I've been finding myself reminiscing over the highs and lows of the past 12 months.
'What will I remember last year for?'
Catastrophic earthquakes in the Carribean? Iberian exuberance in South Africa? A cosy little relationship in Whitehall? Yes to all of the above, however me being me, and this blog being this blog, necessitates a more capitalistic slant.
I've outlined below my top 10 favourite pieces of brand work that I came across in 2010, some of which I had time to cover here in the months gone by, but some that are new. Channel-wise (if that even has any meaning anymore) we have three, what-I-would-call broadcast adverts, five executions that are digital at heart and two that are of the experiential/live ilk – so a little bit of something for everyone. In regard to my choices, you might nod in concurring approval, you might shudder in disgust and you might even stroke your chin in a wise and mysterious manner.
Regardless, it doesn't matter because 'this here be my land' and what goes, goes. Savvy? Ok, let's rock…first up…
10//Call of Duty : Black Ops – The Launch Trailer
Ooh cripes. I know what you're thinking – a launch trailer for a 'computer game' with guns, explosions, gung-ho characters and….. well, that's about it. But before you close your browser in shame, hear this man out. In the US alone, Avatar (on record as the biggest grossing Hollywood export of all time) made $76m dollars in its first weekend.
Black Ops made $360m in one day.
As you can see, gaming is big business and as such, video games brands near and far have begun to start pumping out some equally big comms work. The Black Ops launch trailer is everything a gamer would want and nothing that they wouldn't – epic cut scenes, cliche seriousness and the Stones' 'Gimme Shelter', all providing a colourful insight into an extremely cinematic game. So are games going to be next big thing in entertainment? Quite possibly. With interactive innovations such as Microsoft's Kinect and developers investing increasingly more time and money in game development, it's highly probable that we'll be seeing 'gaming' occupy far broader cultural territory in future. As Seth Priebatsch from location based gaming start up SCVNGR says,
"While the last decade, was the decade of social and the decade of where the framework in which we connect with other people was built, this next decade willl bewhere the game framework is built"
Although his thinking is a little more sophisticated and tacit than deciding what type of lethal grenade to use in the next team deathmatch in Black Ops – I think you get my drift.
9//SNFC – A Flashmob at Gare De L'Est
T-Mobile recently recycled the flashmob idea again at Heathrow airport. It was ok…but it needed more. Whilst the Liverpool Street Station ad was fortunate to rely on novelty and sheer scale - the latest incarnation falls a bit flat. There's only so many luvvies you can get to prance around singing Lulu. T-Mobile say life is for sharing but they haven't really shared much about people's lives with us here.
Flashmobs are a form of street performance, and with any story telling medium you have to have good characters to keep people interested. Far more evolved, far more fresh (and most importantly) far more characterised was this gem from over the channel from SNFC
8// Arcade Fire - The Wilderness Down Town Chrome Experiment
Let me get this off my chest – I don't like Arcade Fire. But they shouldn't take it personally; colleagues, girflriends and family members all know about my rather weird taste in music. So despite being a non fan, I have to send a virtual pat-on-the-back to the team who conceived and executed this Chrome Experiment for the band. It's super clever.
I think it's one of the few 'digicool' things in 2010 that captured the attention of a lot my friends and clogged up my Facebook newsfeed for at least a week or so. It's very rare that happens (most of them don't work in this industry) so something must be working here.
7//The Last Exorcism – Chatroulette Reactions
Brands need to be able to successfully navigate the array of digital touch-points people are using nowadays, this is a given. But with so many choices, what platforms offer the best opportunities to connect and develop dialogue with Joe Public for your new campaign? Facebook – yes, we know this can work. Twitter, yes – we also know this works. But Chatroulette ? Hmm…
I've only used Chatroulette properly once. This was at work and in hindsight, an absolutely terrible idea. Other than flashing your tits or chatting to random spotty teenagers about flashing your tits, what usefulness can Chatroulette offer to brands? Initially, you might think not much perhaps. After all, it's not the most socially sophisticated things on the Internet. But some clever minds who were promoting horror film The Last Exorcism, took all that is usable and good about Chatroulette and came up with some very entertaining stuff.
6//Adidas Originals – The Street Where Originality Lives
I first fell in love with this long running 'campaign-of-cool' at the cinema a few years ago. Then, it was the Adidas Originals house party and in the midst of munching my popcorn I was dazzled by Estelle, aroused by Katy Perry and suitably underwhelmed by David Beckham. Sure, sport brands have always used celebrity endorsement as a tactic to build brands but I don't know of many brands that have squeezed THAT many (and from so many schools of fame) in the space of a minute. AdRants suggested that it totals 18. They also didn't like that.
Fast forward and this years embodiment of the big 'Adidas Originals Advert' swaps house for street, swaps (or at least attenuates) flagrant celeb flashing for hip youngsters and yet again gets some awesome tuneage treatment from Pilooski. Too cool.
5//Nike Football – Write the Future
Football fans are so quick to chastise this World Cup ad because despite its extremely slick production and unusually comedic story, none of the key Nike footballers in the advert had a particularly successful tournament. Meh. Get over yourselves. If adverts were supposed to be 'accurate' then you wouldn't find Gorllias playing percussion would you?
Riding on the buzz and trepidation that football fans get every four years, Nike have delivered a sliding-doors style visual narrative of each players rise and fall in the World Cup : What will happen? Who will know?
But at least by doing it in a pair of Nike's they can be confident that they can 'Write The Future'. An across the board all-star Nike cast (fellow endorsers, Kobe Bryant and Roger Federer also get a glimpse) and a great narrative make to be what I consider the best World Cup advert ever made.
4//Tippex – Shoot The Bear?
When was the last time you used Tippex? For me it was when I was at school, before laptops and smartphones were the norm and before typing became my primary way of communicating. So to see such an innovative YouTube takeover from a brand with such a heavy pre-digital legacy was a great surprise to see last year.
YouTube takeovers happen here and there. The first I saw was from Nintendo a few years ago and more recently one for the promotion of Stallone's all-star action film, the Expendables. Both fun but once you've watched them a few times they can lose appeal as they are very linear. Tippex took all the best elements of a takeover (novelty, primarily) but importantly made it interactive rather than passive, which after all is what this Internet thing is all about, no? As with Nintendo they've also managed to integrate the product message within the execution rather than just make something random and quirky. So fun and relevant then. Cor, this digital stuff really can work..
3//Smirnoff – The Nightlife Exchange Project
Booze has a natural parity with nightlife. Millions of people, every second, in pretty much every country around the world are 1) partying hard and 2) drinking hard. It never stops, and more often than not it's done together. So one might argue that building your booze brand around nightlife is a no-brainer? Indeed, for decades booze brands have worked so closely with nightlife culture that the two are entwined to such an extent, that it's often hard to see where 'brand' ends and 'culture' starts. But it is a double edged sword; on the one hand a potentially easy win, but on the other hand a well worn territory where many a brand has settled up camp. How do you create distinctiveness?
Regardless of category, the best brands will always be those brands that truly 'get' their market's culture, embrace its nuances and execute smart, relevant and hopefully original ideas. Cue Smirnoff and their Nightlife Exchange project – a bold global music event that successfully ticks all of those boxes. The video below outlines a case study on this international project but in broad terms the idea was to take 14 countries across 6 continents to create one massive party.
Smirnoff is creating a global event that enlists consumers to assemble the best of quintessentially local, but unexpected night life ingredients from their city. These ingredients are boxed up and then shared with sister cities around the globe. On one given date the nightlife exchange will enable one city to experience the best of what another city has to offer. London may experience the nightlife of Cape Town, Berlin may receive the experiences of Miami, and Buenos Aires nights may land in Sydney!
Source : MTV
In general, whilst online might now be the best way to reach and garner interest for the modern consumer, nothing will ever trump the experience one gets from something tangible that is experienced physically. We are humans after all and despite our social media addictions, we have five senses that exist to be stimulated. This is the underlying principle of experiential marketing which has long been used as a very effective way to bring brands to life. Its only drawback is that it can have limited reach – which never goes down well for the marketers who have a hard-on for ROI. What the Smirnoff nightlife exchange has done has managed to combine both digital and physical experiences, taking the inherent benefits from each platform to create a powerful experience, that lasts.
Smirnoff Nightlife Exchange Project Case Study from Tiffany McKee on Vimeo.
2//Uniqlo – The Lucky Switch
When was the last time you clicked on a banner ad? Hell, when was the last you even paid attention to a banner ad? Relative to the sheer volume we experience every day, the click-through-rates for banner adverts are extremely low; if a campaign even manages to get a rate of 0.5-1%, that would be an unusually good response. So what's going on here with a very significant majority?
Eye-tracking research has shown that in many instances, people simply do not look at banner adverts when browsing webpages. With all five senses at our diposal and with many hundreds of thousands of years spent on a planet that offers constant stimulation of those senses, we have evolved to be very efficient at filtering out information that we deem un-neccessary or unimportant. It makes our lives easier and makes it easier to focus attention on the things that matter to us. In the comparatively minuscule time the Internet has become a standard part of everyday living, it seems we have also developed similarly efficient behavioural habits, that in turn make our web-browsing lives easier and more conducive. So in short, we are in a situation where in general, banner adverts rarely manage to capture our attention and even more rarely are they compelling enough to motivate us to click through. So when Japanese ad agency Dentsu managed to completely disrupt this conception with their HTML hi-jacking, 'Lucky Switch' widget for Uniqlo, it made many blogger heads turn, but more importantly many mice click.
At heart it was a widget that when embedded into a blog, displayed an innocuous looking Uniqlo branded button. However, upon being pressed by any visitor to the blog, the widget cheekily changed any other banner ad on that blog/website into a Uniqlo Lucky Ticket that could be used in an online competition to win items from their 2009 end of year sale. Clever? That's not all though, Lucky Tickets that weren't winning tickets remained on each site as banner ads. The campaign was a viral smash. In the space of one month, apx 4,500 bloggers embedded the widget on their blogs and as a result the Uniqlo website pulled in massive amounts of traffic. They also report that their online sales increased by over 100% in this period which they claim be directly attribute to the campaign.
So not only did the campaign usurp the pre-conception that embedded website advertising can be boring, largely ignored – and in the scheme of things – quite ineffective, there was also a underlying collaborative layer to the idea. Bloggers who embedded the code also automatically benefit with the chance of winning stuff too; the viral nature of the execution heavily relied on incentivisation and on the relationship between blogger and blog reader.
Creativity, as has been said, consists largely of rearranging what we know in order to find out what we do not know. Hence, to think creatively, we must be able to look afresh at what we normally take for granted."
— George Kneller
1//Old Spice – The Man Your Man Could Smell Like
The interactive revolution the Internet has endowed on us, has allowed brands far and wide to explore many new and interesting ways of reaching consumers. Through the new (largely) socially driven technologies that the Internet has bequeathed us, a sophisticated mixture of technology and creativity can lead to extremely innovative thinking (see Uniqlo above). But despite the enormity of opportunity that there is for reaching people in fresh ways, engaging with them still requires some basic rules. You need to be interesting. Purposeful. Involving. Entertaining even.
When I graduated I landed my first job at a market research agency working in a team that had a specific focus on brand communications research and at the time there were a few 'models' used to help our clients understand how people were responding to their advertising, after all – ads are all quite different. Does the advert tell you something new? Does it make you want to find out more? Does it irritate you? Do you enjoy watching it? Of all the campaigns we worked on I always found that the ads that scored highest on 'enjoyability' were the ads I liked best. The ads that made me smile. The ads that made me laugh. The ads that I would talk to friends about ..
And fast-forward, in the open graph - 'I like this' - world we live in, the potent mixture of enjoying content and wanting to share that experience can lead to insane amounts of virality. With almost 24/7 access to the Internet, the modern consumer is no longer passively consuming stuff, they are also actively distributing stuff. So the great thing about digital, is that if people love something – they will more than often share it. These principles are exactly what made the Old Spice ads from last year, so tremendously effective and so worthy of the top spot in my 2010 review.
Born from the insight that in the US women often purchase their partners shower-gel, Wieden and Kennedy focussed the ad's message to women. At its basic level, it's an oration from the Old Spice Man to your girlfriend or wife – an acknowledgement that you could smell like a real man (i.e him) if you used Old Spice shower-gel. In all fairness, the communication in the advert isn't particularly ground-breaking or inspiring. But this is shower gel after all and anyway, what territory is there left to own? Lynx (or Axe depending where you are in the world) own sex. Sure own reliability. Right Guard own something a bit like Sure (?).
The brilliance comes to life in the hilarity of the execution of which there were two main ones over a period of six months or so
First there was this..
..then the follow-up
But it didn't stop there. Those clever clever bods at Wieden and Kennedy took their very popular concept and in the space of 48 or so hours, made the campaign 'live' by scouring the web for comments people had made online about the Old Spice Man. In total they made 186 personalised messages to fans and celebrities which were uploaded to their YouTube channel. As you can imagine, this veritable social media 'A-Bomb' ignited the web and the statistics are completely insane. For a more comprehensive overview of this campaign, below is an agency case study :
Whilst the genius of the campaign's social media strategy have won it awards and a place in the heart of many a social media fan-boy (and also consummately fundamental in its virality), it's my number one because it is the only thing that I have found genuinely enjoyable this year. You see, the more complex media choices become for consumers and the more fluid brands are amongst those choices, I really find it harder to generate clarity with so many things to think about. Attention really is the currency in this decade and something simple will always be conducive to clarity. What's more simple than having a giggle?
Phew. That's it for this year – thanks for reading It's become far longer than I had initially anticipated so if you've got this far then good job you. I would like to thank you ever so much for your time and warmly welcome any comments and discussion.
Happy New Year x


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Hey Ladies! My name (if you didn't know) is Sasha Abbott. I am 16 and the 2nd youngest in my family (the first being my twin Mariah). I am still in high school and I'm on the cheer leading team (although I'm considering quitting). And my future? I'm not sure. I'm considering going to Pomona and taking French. I want to go to France someday and opening my own restaurant. Am I single? Yeah, I've had boyfriends, but they never work. So I'mtaken by Dylan. He's incredible. Also, we have a little one on the way
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PG13,1hr 50min
September 20, 2013
Sony Pictures
Synopsis: A veteran basketball coach whips a talented American breakdancing troupe into shape for the biggest b-boy competition in the world in this kinetic dance drama starring Lost's Josh Holloway. For breakdancers, winning the Battle of the Year is like taking the gold medal in the Olympics. Though the competition originated in the U.S., no American has taken the top prize in the past 15 years. A former b-boy with his eyes on the prize, L.A. hip-hop icon Dante (Laz Alonso) is determined to change that. ... Full Synopsis
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MADISON, WI (WTAQ) - A state lawmaker says Milwaukee's latest co-sleeping death is a perfect example of why the practice should be a crime in some cases.
Authorities said Monday that a six-month-old girl died while her mother was under the influence of alcohol -- and she gave conflicting stories to police about what happened.
The girl was the 11th in Milwaukee to die this year from unsafe sleeping conditions.
Assembly Republican Samantha Kerkman of Powers Lake proposed a bill last week that would make it a felony to harm or kill a child by co-sleeping with a youngster while intoxicated. Kerkman tells WTMJ-TV in Milwaukee that co-sleeping under the influence is like driving under the influence.
In her words, "You have a choice to do it."
Kerkman is seeking co-sponsors for her bill, which is not as strict as one she proposed in the past that went nowhere. She hopes her new measure -- and the latest Milwaukee co-sleeping death -- will convince her colleagues to support children who don't have a say in their own safety.


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I don't even...
Two difference between "Buried" and the new movie "Coffin". First, "Coffin" doesn't take place entirely in a box like "Buried". Second, and probably most importantly, only "Coffin" has Kevin "Mutha F'in Hercules" Sorbo. Get some! You can see Sorbo and all the not entirely shot in a box goodness in the new trailer that's recently hit the tubes.
If you read Eric's review of "Bonnie & Clyde vs. Dracula" on this very site almost 3 years ago and have been hoping and waiting for the movie to hit DVD than your long wait is finally over. Get pumped! What are you going to do with all your free time now that you're done waiting? Maybe learn sign language or something. Do something with your life!
Aaron Eckhart, Sean Bean and Anna Sophia Robb have all signed on to "Pan", a new dark take on the classic tale of "Peter Pan". For those of you hoping to see Eckhart's man bits stuffed inside some green tights I'm sorry to tell you he'll play Hook in the film, no word yet on who will play Pan. If you want though maybe try to contact Eckhart and see if he'll wear tights for you anyway. I don't know, he seems like a nice guy.
Ethan Hawke is the latest name to be attached to the "Total Recall" remake but don't get too excited because word around campus is he'll only be making a cameo in the film. What that means I have no idea because how do you make a cameo in a remake of a movie you weren't originally in? Am I missing something? Was he Quato? Is he going to be Quato? If not can I be Quato? Quato Quato!
A 20 year old Pittsburgh student was shot and killed recently while trying to trade his iPad for drugs, heroin to be exact. Was it because he tried to trade it for the white one? No one wants the white one, especially not some hard core guys with some primo smack. That's just common knowledge.
I like to think she was trying to recreate that awesome scene from "Return of the Living Dead" but my guess is this Arizona woman was just all drugged up when she was arrested in a cemetery while dancing naked. Of course in the movie the girl ends up getting eaten by zombies so I guess in the long run just getting arrested is no so bad.
There are few things in the world that pain me more than to say the new trailer for Kevin Smith's "Red State" looks really good. I had to go to Smith's twitter account and read him talking about how much he loves being "indie" and eating ham sandwiches just to get back into the right state of mind.
As a youngin there's few movies I loved more then the original "The Amityville Horror". Mostly because it was suppose to be based on a true story and anytime a kid hears that a house bleeds they get excited. Well now there's a new documentary titled "My Amityville Horror" that focuses on the real life events that inspired the original book and movie, from the perspective of the Lutz's children. Tickle me excited.
Hoarders are so hot right now so it stands to reason that Tom Petty's daughter would make a horror movie about them. There's a sentence I never thought I'd write. The film being directed by Adria Petty is called "Suffocate" and focuses on a group of city workers who enter the house of a hoarder to find it full of booby traps and copies of "Full Moon Fever". The second part might be a lie but I'd be willing to be a good hoarder has at least one or two copies floating around.
In a recent interview Aaron Eckhart stated that "Battle: Los Angeles" is "the most badass f***ing alien movie you've ever seen in your life." I see no way that this kind of thing could ever come back to bite him in the ass. From the trailers alone I can say this movie is going to be 10 times more "badass" thsn films like "Alien" and "Predator". Put it in the books people!
A 46 year old women in Naples Florida was taken into custody this past Saturday after she was throwing rocks at people and removing her teeth so she could throw them into the water. Oh, she was naked too... But you could've probably guessed that. Doing that kind of thing fully clothed would have just been weird.
What we do when we're drunk is really only limited by our imagination. Me, I usually go for White Castle and play video games. Others, like this guy in Virgina have access to a fire truck so he took the bull by the horns and had a joy ride with the giant truck at 2 am. My guess is this happens a lot in areas where there's no White Castles.
Aaron Eckhart butches it up in Jonathan Liebesman's "Battle: Los Angeles", currently set for a February 2011 release. The film centers on a marine platoon which is charged with taking on an alien invasion in Los Angeles, and also stars Michelle Rodriguez and Bridget Moynahan. Liebesman's previous genre credits include "Darkness Falls" (2003) and "Texas Chainsaw Massacre: The Beginning" (2006).
This week we discuss alchemy, camera technology, a first time guest host joins the show, and we review "As Above, So Below".


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HOME College GA Tech Yellow Jackets Gear GA Tech Yellow Jackets Mens GA Tech Yellow Jackets Mens Sweatshirts & Fleece $20 to $40 (30 items) Product ID: 695546
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Mark Knopfler will pay a brief visit to the U.S. this fall in conjunction with the stateside release of his latest studio album, Privateering . The ex- Dire Straits frontman will play four concerts on the West Coast, beginning with an October 23 show in Long Beach, California, and wrapping up with an October 27 gig in Oakland, California.
Visit MarkKnopfler.com to check out when tickets for the shows will go on sale to the general public.
Privateering will be released on September 10, and marks the start of a new deal Knopfler signed with Universal Music Group's Verve Records label. The singer/guitarist worked with his longtime solo band on the album, including former Dire Straits keyboardist Guy Fletcher . Privateering is Mark's first two-disc studio effort, and also includes contributions from Fabulous Thunderbirds singer/harmonica player Kim Wilson and acclaimed country musicians Paul Franklin and Tim O'Brien .
Here are all of Knopfler's confirmed tour dates:
10/23 -- Long Beach, CA, Terrace Theater
10/25 -- Las Vegas, NV, Pearl Concert Theater
10/26 -- Los Angeles, CA, Wiltern Theater
10/27 -- Oakland, CA, Fox Theater
Copyright 2013 ABC News Radio


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Boonah National Recycling Week EventFriday, 12 November 2010 11:26
Come along and get the lowdown on recycling and composting from madame mulch and join in with the junk orchestra.
Bring along any old mobiles, spectacles, corks, 2 litre coke bottles for recycling or reusing.
Food and plants will also be on offer for sale, and loads of information on recycling for our region.
COMPOST BIN REBATE PROGRAMSunday, 26 September 2010 12:35
SCENIC Rim Regional Council has confirmed support for a Compost Bin Rebate Program by providing funding for a 50% rebate of the total price of select compost bins from your local 'Mitre 10' retailer.
The Compost Bin Rebate Program will commence on 1 October 2010 and conclude as rebate funds are exhausted. The rebate will consist of 50% off the total price of a Gardenwise compost bin which is valued at $50, saving individual residents $25 per purchase.
Deputy Mayor Cr Dave Cockburn said Council's Compost Bin Rebate Program is a chance for Scenic Rim residents to take a constructive role in sustainable living.
"I encourage residents of the Scenic Rim community to buy a compost bin and get involved in limiting the amount of biodegradable materials ending up in landfill as almost half of all rubbish to Council's landfill consists of organic material."
The rebate opportunity is available to residents of the region (limited one per property) for the Gardenwise compost bin from 'Mitre 10' stores located in Beaudesert, Boonah and Mt Tamborine.
To ensure your eligible for the 50% rebate please contact Council to receive a voucher in the mail. Vouchers must be presented and surrendered upon purchase of the compost bin in order to obtain the discount.
Remember to get in quick as the rebate is limited to funding availability. Also note that compost bin stocks will vary from store to store so please be considerate of waiting time for orders.
For more information or to obtain a compost bin voucher please contact Council's Environment Department on (07) 5540 5437.
Scenic Rim Local Food Supply Chain ResearchTuesday, 21 September 2010 12:32
Have you ever stopped to think where the food you buy every day comes from? Who produced it and how? How it was transported to the place where you bought it? How many hands were involved in getting your food from the farm gate to your plate?
As South East Queensland continues to grow, consideration is being given to where our food comes from now and where it will come from into the future. While the Scenic Rim region has rich resources and the ability to produce food, how much of that food produced in our local area makes it to local tables?
The Research
Scenic Rim Regional Council is thinking beyond today and considering how it might support innovation and diversification in the food production area. To help achieve this goal, Southern Cross University has been commissioned to undertake research that will help understand the regular food buying habits of the local community, the food service sector and food retailers as well as what farmers are producing now and potentially could produce into the future. Needless to say that Scenic Rim is looking to improve the way local food is used/accessed in the local area.
The information when collated will inform the development of a local food strategy that will support the production, distribution and sale of local food for local consumption and therefore help support our local farmers, provide healthy, fresh, seasonal, regional food to our local community and create authentic local tourism experiences that will have visitors raving about the amazing food offering experienced in Scenic Rim. To do this we need your help.
How you can help
If you are a local resident of the Scenic Rim region and you buy food for home or eat out in local venues/restaurants and cafes please click on the following link and fill out the local consumer survey http://www.surveymonkey.com/s/Scenic_Rim_Resident_Survey
If you can't access the survey please phone Southern Cross University on (02) 6626 9431 and they will post a survey to you.
Living in the Scenic Rim: Your Guide to Sustainable Property ManagementThursday, 09 September 2010 20:41
Living in the Scenic Rim: Your Guide to Sustainable Property Management
Scenic Rim Region Council partnered with South East Queensland Catchments to launch the 'Living in the Scenic Rim: Your Guide to Sustainable Property Management' publication at the recent Beaudesert Show.
The guide has been developed to increase landholders' knowledge and uptake of sustainable land management practices.
Mayor John Brent said the guide aims to assist Scenic Rim landholders to manage their rural property with a focus on sustainability.
"'Living in the Scenic Rim: Your Guide to Sustainable Property Management' provides information on the natural resources within the Scenic Rim and how they can be managed at a property level".
Simon Warner, CEO of SEQ Catchments said the brochure highlights a range of resources to assist landholders.
"'Living in the Scenic Rim' is an excellent first point of call for landholders looking for information on land management, be they commercial farmers, hobby farmers, or lifestylers".
"Sustainable management starts at the property level, and SEQ Catchments has a range of programs, practical tools and incentives which can further assist landholders".
The publication was launched at the Beaudesert Show on 3 and 4 September and copies are now available from the Beaudesert Library.
Scenic Rim Wild Guides Uncover the Wild SideThursday, 09 September 2010 20:37
The Queensland Museum has focussed its magnifying glass on the unique heritage, history, people, plants, animals and landscape of Queensland's Scenic Rim region to produce two new publications in partnership with the Scenic Rim Regional Council.
Wild Guide to the Scenic Rim and Heritage Guide to the Scenic Rim were officially launched by Scenic Rim Councillor Dave Cockburn on Saturday 15 May at The Centre, Beaudesert. Author of the two new pocket guides, Queensland Museum Senior Information Officer Greg Czechura describes the Scenic Rim as a 'storehouse' of unique plants and animals, distinctive vegetation types and a landscape of outstanding beauty.
"The two new books are pocket-sized guides that take the reader on a journey of discovery from lush forests and high peaks between Mt Tamborine, the Lamington Plateau and Main Range to the rolling landscape and waterways at the foot of the mountains," Mr Czechura said.
"The books give visitors and residents alike a taste of what makes this region of Queensland such an extraordinary place.
"Queensland's first national park was declared in the Scenic Rim region and the area is home to one of Australia's two species of lyrebird and many other rare and restricted plants and animals. You can even find places that are remnants of Australia's ancient, wet and temperate past," he said.
The rich cultural landscape of the region unfolds in the Heritage Guide to the Scenic Rim, which weaves a path through the stories of the original inhabitants, the first European explorers and settlers to the changing face of the region's industries and towns. The book also includes incidents like the Stinson plane crash in 1937 and the amazing rescue of the two survivors.
"Many prominent identities are associated with the region: film-makers, war heroes, artists, naturalists and the first person to coin the phrase 'Scenic Rim', Arthur Groom," Mr Czechura said.
"A noted photographer, writer and naturalist, Arthur Groom was also one of the Scenic Rim's early tourism pioneers who helped form Queensland Holiday Resorts in 1933 and subsequently managed Binna Burra Mountain Lodge."
A feature of the guides is the stunning photography of the region captured by Queensland Museum photographers Gary Cranitch and Jeff Wright.
Both Wild Guides are now available from tourism information centres through the Scenic Rim, from Scenic Rim Regional Council and from the Queensland Museum.
Local EcoTour Operator Teaches at International Summer SchoolThursday, 09 September 2010 20:36
Ronda Green of Araucaria Ecotours has been invited to represent Australia at a German Summer School for Sustainable Tourism in Lombok in December.
Ronda will be delivering a presentation about the development of sustainable tourism in Australia over the past 50 years, with particular emphasis on wildlife tourism, as well as hosting some workshops.
Professor Jolanta Slowik, one of the organisers, was one of the guests on a 3-day wildlife tour with Araucaria Ecotours last year run as a post-conference tour for Intecol (International Ecology Congress).
The summer school is to be held in Lombok due to a desire for Lombok to develop a more sustainable form of tourism than the kind that has developed in parts of neighbouring Bali. Representatives from around the world are gathering for a week of presentations and discussions.
Drain is Just for Rain Events - Clean Creeks Start HereThursday, 09 September 2010 20:35
Drain is Just for Rain Events – Clean Creeks Start Here
As part of Scenic Rim Regional Council's Rivers Management Program, Council in collaboration with SEQ Catchments will be undertaking a number of Drain is Just for Rain stencilling activity days over the next three months.
You are invited to join us in the activities and to learn more about community water quality monitoring, your catchment and local water ways.
To become involved please contact Council's Environment Section on ph: (07) 5540 5437. Each day will finish with a free barbeque and refreshments.
Activity dates are:
- Beaudesert, Davidson Park, 10am Sunday September 26
- Boonah, Tiny Tots Park, 10am Sunday October 24
- Mt Tamborine, Doughty Park, 10am Thursday November 25
Glossy Black-Cockatoo Workshop and SurveyThursday, 09 September 2010 20:34
After the successful cockatoo birding day held on the Gold Coast in 2009, this year's survey aims to assess the Glossy Black-Cockatoo population across South East Queensland and Northern NSW.
The survey will be held on Sunday October 31 and conducted in bushland, she-oak habitats and protected areas within the Scenic Rim.
Workshops on Glossy Black-Cockatoo identification will be held at Mt Barney Lodge on Saturday September 11 and Beaudesert on Wednesday October 13.
For more information on the event and the glossies visit: www.glossyblack.org.au
Mt Barney Lodge's Birdweek Festival September 8-12 2010Thursday, 09 September 2010 20:33
Birdweek is held during National Threatened Species Week and it is the ideal time to reflect on and appreciate bird biodiversity. The threatened Glossy Black Cockatoo and endangered Eastern Bristlebird are both local inhabitants of the Mt Barney Area. Mt Barney Lodge has an onsite conservation project for the Glossy Black Cockatoo, is a partner of the Glossy Black Conservancy, and supports Eastern Bristlebird surveys in the area.
Over one exciting week, Mount Barney Lodge will be hosting bird experts who will conduct guided tours, slideshows and structured workshops to extend your birding knowledge. This program is suitable for amateur or intermediate birders.
Birdweek Leader Barry Davies from Gondwana Guides (Winner of the 2005 and 2009 Australian Eco Guide of the Year) will be the lead guide for the field trips, and will conduct early morning, day and evening guided birdwalks. Barry also lives within the Scenic Rim, and is well known nationally and internationally for his birding expertise. Other leaders will also be on hand to ensure that the leader to participant ratio is personal.
Birdweek "Picnic Under the Stars" is a free outdoor event on Friday September 10 from 4pm. It is a great opportunity for everyone to be involved in a family-friendly event that appreciates the unique biodiversity and conservation value of local birds. There will be a kids bird twitch (speed birdwatching), lantern making and a night fire event.
Scenic Rim Escape's Green TeamThursday, 09 September 2010 20:32
Scenic Rim Escapes is one of the region's key tourism industry associations and in 2010 spearheaded the Biggest CARBONLOSER Challenge with 60 local tourism businesses.
At its recent AGM, a new executive – now dubbed the Green Team – was appointed to govern the association for 2010-11.
Incoming President is Lisa Groom from interNATIONALPARKtours at Binna Burra. Lisa is a member of the legendary Groom family who helped establish Lamington National Park, co-founded Binna Burra Lodge and for the last 30 years has run the eco-tour enterprise interNATIONAL PARK tours. Lisa represents the Canungra/Beechmont Precinct.
Incoming Vice President (Sustainability and Membership) is Tracey Larkin from Mt Barney Lodge. Tracey and her husband Innes are the second generation of the Larkin family to operate the Eco-Accredited Lodge. Tracey was the driving force behind the recent industry-based Biggest CARBONLOSER Challenge and is a member of the Scenic Rim ClimateSmart Business Cluster. Tracey represents the Mt Barney Precinct.
Incoming Vice President (Meetings and Guest Speaker Organiser) is Lorna Butler who with husband John, operates Clandulla Cottages at Boyland. Over the past two years Lorna has participated in the Building Sustainable Small Business program, been a finalist in the Biggest CARBONLOSER Challenge and is now a member of the ClimateSmart Business Cluster. Lorna represents the Canungra/Beechmont Precinct.
Incoming Treasurer is Desley Agnoletto who with husband Pietro operates 'Classi di Cucina Italiana' an outstanding Italian cooking school at Rathdowney. Desley and Pietro established the renowned Schonell Pizza Caffe at the University of Qld 15 years ago and now operate their cooking school with a focus on renewable energy and regional produce. They are also active supporters of the Scenic Rim's creative arts community. Desley represents the Mt Barney Precinct.
Congratulations to Scenic Rim Escapes for their commitment to triple bottom line sustainability within their industry.
Menu for Change - Stories from the Biggest CARBONLOSER ChallengeThursday, 09 September 2010 20:31
In early 2010, Scenic Rim Escapes - one of the Rim region's tourism industry associations - coordinated the Biggest CARBONLOSER Challenge with 60 of the region's tourism operators.
This Qld Government funded program challenged participants to lose 2,000kg CO2 from their business or household carbon budget through simple actions including energy efficient behaviours, reducing waste to landfill, reducing food miles by sourcing local food, reducing waste to landfill, increasing composting and soil improvement through worm farming, and installing energy efficient and renewable energy technology for example.
The Challenge was such a success that a 'Menu for Change' has been created by compiling finalists' stories about the actions that they took to slash their carbon footprint. Bon appétit!
Tracking Food Miles - the Scenic Rim ClimateSmart Business ClusterThursday, 09 September 2010 20:30
Between July 2010 and March 2011, the Ethos Foundation is facilitating the Scenic Rim's first ClimateSmart Business Cluster with the help of a Queensland Government grant.
With a focus on tracking and reducing food miles by using more local, regional and even homegrown food, 17 accommodation businesses are working with Ethos to reduce their carbon footprints and support the regional food economy.
The Cluster was formed as a result of the Biggest CARBONLOSER Challenge tourism industry program, hosted by industry association Scenic Rim Escapes and facilitated by Ethos early in 2010. Many participating businesses expressed a high interest in local food and began to focus on increasing their use of local food and shortening their food supply chains.
Ethos is working in partnership with Scenic Rim Escapes and Scenic Rim Regional Council to coordinate the ClimateSmart Business Cluster which was launched on August 10.
The program continues the great sustainability work small to medium enterprises in the Scenic Rim have been undertaking since early 2008. Many of the cluster members participated in the Ethos Foundation's Building Sustainable Small Business program in 2008-09 and in the Biggest CARBONLOSER Challenge in early 2010.
Cluster members include Mt Barney Lodge, Barney Creek Vineyard and Cottages, Binna Burra Lodge and Teahouse, O'Reilly's Rainforest Retreat, Eagle Heights Resort Hotel Motel, Clandulla Cottages, Wallaby Ridge Retreat, Worendo Cottages, Thistledown Country Retreat, Tambaridge B&B, Tamborine Mountain B&B, Villa Della Rosa, Black Cockatoo Cabin, International Park Tours and Araucaria Ecotours.
Supporting Locally Grown - Scenic Rim Region's Regional Food StrategyThursday, 09 September 2010 20:29
With lots of pressure on our society to eat well, stay healthy and be considerate of our environment, it can become difficult to decide what to eat let alone where the food on our plates is coming from.
Scenic Rim Regional Council is currently working with Southern Cross University and a group of proactive industry representatives to develop a Scenic Rim Food Strategy, which will focus on finding the right way of linking local consumers with local producers to provide a direct connection between those who grow our food with those who enjoy it.
Key elements to the food strategy include research and data collection. This includes investigating what is produced when, where, how and by whom. The research will also include investigating what is known about local food by visitors, locals and commercial users and who, where and why is local food being bought and sold and if not why not? Through these processes we aim to discover what will encourage more food to be produced, bought and sold within the region?
Bringing together key people from different sectors and developing supportive frameworks will assist in establishing some base line data to inform decisions to link regional marketing and branding of food production and tourism to create a local food supply chain.
A key driver in the food strategy will be business and industry development. We hope to identify as many potential new or developing food enterprises to build capacity and collaboration networks to provide support to buying locally.
Recognising that our farmers are the architects of the landscape upon which they farm, Council is working with the Southern Cross University to coordinate a series of information gathering activities which all residents will be invited to participate in.
The major long term goals for the food strategy include the Scenic Rim becoming known as one of Australia's premiere regional food and Agritourism destinations. The use and purchase of fresh, regional, seasonal produce and value added food will become a mainstream activity for the local community and a normal part of day to day life in this region.
We would love to see that as an outcome, fresh, local and seasonal foods will be the main ingredients on the menus of restaurants and commercial kitchens in Scenic Rim region providing residents and visitors an authentic taste of what is on offer locally. We also have the goal that the region develops a reputation for high quality fresh produce and value added foods, making the regions food a "must see, must do, must taste" experience for all residents and visitors.
By improving the value across the entire length of the regional and local food supply chain and creating paddock to plate relationships between consumers and producers, the Scenic Rim Food Strategy will form a strong component of a local living economy for not only now but for future generations.
If you are interested in supporting the development of the Food Strategy and are involved in primary production, food value adding, food supply or are a consumer please contact Scenic Rim Regional Council's Economic Development coordinator Marita Tomlinson on 07 5540 5281.
Successfully Growing the Tamborine Mountain Community GardensThursday, 09 September 2010 20:28
Local legends and founders of Tamborine Mountain's weekly farmers market The Green Shed – Geoff and Bev Buckley have made a short 3 minute video about the new Tamborine Mountain Community Gardens project. It is on Youtube at: http://www.youtube.com/watch?v=M9JL_UpZfHg
Congratulations to Geoff, Bev, landowner and supporter Bungunyah Manor and the Tamborine Mountain growers for their wonderful efforts in bringing the community together to share ideas, learnings, good company and good food. Their efforts are now inspiring the communities of Beechmont and Boonah to begin the preliminary work of establishing their own community gardens. For more information about Bev and Geoff Buckley's local farming and food production go to: http://growinghealthyorganicfood.com/home.html
Biggest Carbonloser Challenge - Menu for ChangeTuesday, 10 August 2010 14:40
In early 2010, Scenic Rim Escapes - one of the Rim region's tourism industry associations - coordinated the Biggest CARBONLOSER Challenge with 60 of the region's tourism operators.
This Qld Government funded program challenged participants to lose 2,000kg CO2 from their business or household carbon budget through simple actions includingenergy efficient behaviours, reducing waste to landfill, reducing food miles by sourcing local food, reducing waste to landfill, increasing composting and soil improvement through worm farming, and installing energy efficient and renewable energy technology for example.
The Challenge was such a success that a 'Menu for Change' has been created by compiling finalists' stories about the actions that they took to slash their carbon footprint.
Bon appétit!
Barney Creek Vineyard Cottages wins Biggest Carbon Loser ChallengeTuesday, 22 June 2010 14:14
The Biggest Carbon Loser Challenge was hosted by local tourism organisation Scenic Rim Escapes Inc.
Congratulations to Barry Marshall and Jennifer Seale, owners of Barney Creek Vineyard Cottages, for their enthusiastic participation in the program and their great results in the challenge – they reduced their carbon footprint by 10,250kg.
Southern Cross 4WD Tours came in a close second, helped by making the decision to purchase a more fuel-efficient vehicle which reduced their fuel use by 31 percent and provided more seats, also reducing the need for a second vehicle on future tours.
The 13 finalists had a combined carbon reduction of almost 100,000 tonnes - equivalent to 22 less cars on the road.
The Biggest Carbon Loser Challenge initiative involved a series of free specialist workshops hosted by the Ethos Foundation, to educate and challenge operators in the Scenic Rim region to improve their business' sustainability for better efficiency and real dollar savings.
Following the workshops, participants were given the chance to implement sustainable practices into their business, which were analysed by independent judges from companies such as EC3 and Tourism Queensland.
Some of the program's outcomes included:
- improved ability to measure carbon consumption;
- carbon offsetting through tree planting;
- investing in growing their own fruit and vegetables;
- reducing car use through carpooling and better trip planning;
- composting and using worm farms to reduce landfill waste;
- becoming more aware of food miles - the energy and transportation involved in acquiring food products; and
- installation of solar energy and heating, rainwater tanks and other appliances to reduce carbon consumption.
Local tourism operators also devised innovative action plans such as installing heat pumps and solar panels, purchasing fuel-efficient vehicles and using more rigorous maintenance programs.
Look out for the Biggest CARBONLOSER Recipe Book which will collate all the finalists' case studies about their business' sustainability journey. It will be uploaded onto the Sustainable Scenic Rim website shortly.
For more information about The Biggest Carbon Loser Challenge visit www.scenicrimescapes.com.au/scenic-rim-low-carbon-diet.html.
LoginWednesday, 16 June 2010 16:42
Mt Barney Lodge Birdweek Sept 8-12Wednesday, 16 June 2010 10:13
Bird week is held during National Threatened Species Week, and it is the ideal time to reflect on and appreciate bird biodiversity.
The threatened Glossy Black Cockatoo and endangered Eastern Bristlebird are both local inhabitants of the Mt Barney Area. Mt Barney Lodge has an onsite conservation project for the Glossy Black Cockatoo, is a partner of the Glossy Black Conservancy, and supports Eastern Bristlebird surveys in the area.
Birdweek – "Conservation through Education"
Over one exciting week, Mount Barney Lodge will be hosting bird experts who will conduct guided tours, slideshows and structured workshops to extend your birding knowledge. This program is suitable for amateur or intermediate birders.
Birdweek Leader Barry Davies from Gondwana Guides (Winner of the 2005 and 2009 Australian Eco Guide of the Year) will be the lead guide for the field trips, and will conduct early morning, day and evening guided birdwalks. Barry also lives within the Scenic Rim, and is well known nationally and internationally for his birding expertise. Other leaders will also be on hand to ensure that the leader to participant ratio is personal.
Birdweek Packages
2-day all-inclusive packages (Wed-Fri or Thurs-Sun) start from $395
4-day (Wed-Sun) all-inclusive packages start from $775
A full Birdweek program is available upon request:
07 5544 3233
A full Birdweek program is available upon request:
07 5544 3233
Beechmont Zest Fest June 26Wednesday, 02 June 2010 14:05
Come one and all to Beechmont's first ever Zest Fest - A celebration of citrus! Saturday June 26 between 10am and 2pm at 95 Windabout Rd, Beechmont (formerly Fruit Loop Farm).
10.30am How to care for your fruit trees - workshop with Ken Hartley, Landscaper and Gardener
11.30am Cooking demonstration - how to use citrus - with Wendi Hartley, Beechmont Foodie
12midday on Live and local music - Confined Spaces; Will Miller & Friends
All day sausage sizzle, tea/coffee, cold drinks
Local stalls - seeds, beauty, fresh produce, arts & crafts
$10 per adult; kids are free.
Every family gets a sample bag of local, organic citrus to take home (while stocks last)
Contact Wendi Trulson: 5533 3835 or just come along.
Beechmont Business & Enterprise Network fundraising event.
Smart Growth Business WorkshopsMonday, 10 May 2010 16:46
The Ethos Foundation and Scenic Rim Regional Council are pleased to be hosting the Smart Growth Business workshops in June, September and November 2010.
Their focus is beyond sustainability and more about how locally-owned Scenic Rim businesses can successfully anticipate and meet the needs of their customers, communities, local natural environment and government, and at the same time, become more prosperous and resilient.
Ultimately it's about creating a real balance between building a flourishing business, nourishing a high quality of life, environmental and community responsibility and fun. Smart Growth Business is about all of these vitally important issues.
Smart Growth Business workshops will be running on:
- Thursday June 24 at the L&A Hotel Brisbane Rd, Beaudesert – 9.30am-12.30pm
- Wednesday September 15 at St Bernard's Hotel, Tamborine Mountain – 9.30am-12.30pm
- Wednesday November 10 at The Centre, Brisbane Rd, Beaudesert – 9.30am-12.30pm


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Welcome the cooler weather with cute cupcakes that are perfect for fall!
Celebrate America's favorite bird with this flock of easy-to-make crafts and recipes.
Enjoy fun monster crafts and recipes sure to bring out your inner ghoul.
Whether as a snack or a delicious dessert, these sweet treats will get everyone in the holiday spirit.
Score major points with these easy-to-make football cupcakes.
The perfect cupcake for a windy day.
This creepy crawler of a cupcake is popular with web slingers of all sizes.
These sweet spooks are horribly appealing to boys and ghouls.
These tepee cupcakes will make a great addition to a Wild West party.
Turn chocolate cupcakes into a Halloween treat that will tickle your funny bone.
From cakes and cookies to puddings and pies, these fudgy treats make life sweet!
Cooler autumn weekends bring on hearty appetites. From crafty cakes to tasty custards and cupcakes, satisfy any sweet tooth craving with Spoonful's collection of favorite fall desserts.
From classic holiday pies to a cake that looks like a turkey, find the perfect desserts for your family this Thanksgiving.


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Life After GDC
I missed my first GDC in eight years because of the death of my father. As much as I love games, it is something like this that puts things in perspective. While I was at the bedside of my father, l watched the life slowly drain from him. The light and passion in his eyes slowly faded after a week of waiting, and he was finally at peace. My father taught me a dedication to what I love, be it family or my job. About a month before he died, my dad asked me if I still liked my job. I told him I loved it. He smiled that knowing grin that only a dad can offer, and he told me that I should always be passionate about what I do, or I would just be going through the motions.
So it is understandable that while I was with him, I also felt an emptiness at not being at a show that is such an integral part of our business. I knew the show was in good hands with the Crispy crew, but I missed being in the thick of it: digging for stories, talking to the companies about the latest games, and picking the brains of the people who make our industry tick. It has gradually moved to the forefront as THE must-attend show in the games industry if you want to understand it. And I think this is where Crispy continues to push the videogame journalism envelope.
Anyone can review games. Only a select few can write well. And an even smaller subsection of that can write well about games. Part of the problem is that few writers really want to get to KNOW the industry and get passionate about it. The majority see games writing as a way to get free games and a way to get into shows and hobnob with the bigwigs. But to talk about games intelligently, you have to understand them and understand the people who make them. If you are passionate about games, you don't accept the status quo because everyone else does. You speak up, and shout it loud so that people hear you and you support your assertions with observations.
I'm proud of the Crispy team because we continue to challenge convention. We aren't afraid to call out problems in high-profile games, while others are content to gloss over them. No, we aren't perfect, but we will continue to press in a hope that we can make our industry better.
You see, Crispy is passionate about what it does. We don't want to accept mediocrity, and the team showed it at GDC.
I know my dad would have been as proud.


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Authorities have charged a Markham man in connection with a fatal shooting Thursday after an attempted robbery outside a Tinley Park convenience store.
Police Chief Steven Neubauer said Saturday that Christopher J. Dyson, 18, of Markham, has been charged with murder and armed robbery. Police arrested Dyson following a police chase into Oak Forest and a 45-minute manhunt.
Dyson was scheduled to appear in bond court Saturday, but his bond has not yet been set.
Thomas Mastro, 24, was shot to death Thursday in the parking lot of a Tinley Park 7-Eleven lived just a few blocks away, had a young son and would have been celebrating his 25th birthday Tuesday, his family said.
Dyson allegedly attempted to rob Mastro outside the store, then shot him and left in his vehicle.
An off-duty Tinley Park police officer at a nearby gym was flagged down by a bystander, who pointed out Dyson's vehicle leaving the scene, police said.
That officer chased Dyson's vehicle to 147th and Oak Park Avenue, where dozens of police vehicles from the Tinley Park, Oak Forest, Orland Park and Cook County Sheriff's police departments converged.
"The fact that an off-duty officer in a marked car was at the scene almost immediately was instrumental in the capture of this armed offender," Tinley Park Police Chief Steve Neubauer said in a written statement released Saturday. "The Village's Personal Squad Program is a force multiplier and enhances public safety in our community."
Mastro, of the 6900 block of Coachwood Trail, Tinley Park, died at Palos Community Hospital of a gunshot wound to the chest. On Friday afternoon, as family and friends gathered at the home, his father, Perry Mastro, described Thomas as "a good kid." He was an independent contractor and the father of a 4-year-old son.
The boy "thinks his dad is hurt," Perry Mastro said Friday.
The family declined to specify what type of work Thomas Mastro did as an independent contractor and declined further comment.
"Our thoughts and prayers go out to the victim's family and friends," Tinley Park Mayor Edward Zabrocki said in a written statement. "This is a horrible crime and a tragic loss of life."
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Palo Alto, CAUSA 94303
March 2, 2013
No answer yet
No introduction yet
Hi Elijah,
I'm seeking a game developer or independent game studio to develop a game for mobile platforms. I'm based in Toronto & my partner is based in Tennessee.We plan to use characters from our indie comic series.
We're a small independent operation so we are looking at a game with a modest budget.Would you be interested & available to work with us? If not, is there a black game developer or studio that you could recommend?
You can also reach me at: [masked]
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New Pet Poison App
Lifesaving information available 24/7
photo courtesy of Pet Poison Helpline
Please note comments are moderated. After being approved your comment will appear below.
Submitted by mary | May 11 2012 | Permalink
Looks like an amazing app. I just really, really wish they had it for Android. *sigh*
Submitted by jasons pet care | May 14 2012 | Permalink
This app will be going on my phone right away. what a terrific idea for pet owners and care givers of pets.
Submitted by John | May 14 2012 | Permalink
Pet Tech Pet Saver app for Android is available for $4.99. Not sure how it compares, but says it has a poison list.
Submitted by Kennedy | May 14 2012 | Permalink
Ditto the Android chatter! We don't live in an Apple world! Lol
Submitted by Anonymous | May 15 2012 | Permalink
Thank you
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Riding a Mule Down the Kalaupapa Trail in Molokai, Hawaii
Meet your new furry best friend, climb atop his back, and let your mule trek begin. You'll slowly descend one of the highest sea cliffs in the world the surf crashing below to the remote town of Kalaupapa. The nearly three-mile trail, with 26 switchbacks, winds through a national park, introducing you to one of Hawaii's most unexplored areas—and for good reason, it was once a leper colony. After reaching Kalaupapa, you'll take a tour of the historical sites, including the gravesite of Father Damien, the priest who served the island's outcasts.


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Krauthammer: 'Perhaps Harry Reid Needs an Antidepressant. I'd Be Happy to Give Him One'
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4 Leading Search Engine Stocks: Which Fit Your Portfolio?
Maxwell is a member of The Motley Fool Blog Network -- entries represent the personal opinion of the blogger and are not formally edited.
Today I am going to take a look at four of the world's leading web hosting and search engine companies to see what opportunities they present for investors. In this day and age, companies supplying these services also tend to offer many more services than just web hosting and searching. Hence, there may be hidden investing opportunities here. In this article, I will focus on Google (NASDAQ: GOOG), Yahoo! (NASDAQ: YHOO), AOL (NYSE: AOL) and Sohu (NASDAQ: SOHU). I chose these four companies because I believe they best represent the diversity of the search engine industry.
Overall, Google had a disappointing third quarter. Yet the more I look at the company's report, the less disappointed I become. Third quarter results included revenues up 45% to $14.1 billion, but profits dried up by 22% to $6.53 per share. The culprit was narrowing margins, and blame can be placed on lowered ad click revenue, with a 15% average price drop, along with greatly increased costs. The cost issue is a combination of Google's Motorola purchase, along with its efforts to get into the hardware industry with its line of laptops.
I view Google's problems as a very temporary set of issues. Google management sees cell phone monitization rising three fold this year from last year, to $8 billion. Certainly, focus can be made on squeezing costs out of the Motorola purchase. I look for earnings, if not to match the last five years' average growth of 37%, to at least advance in the mid-teens going forward, giving Google a PEG of just over 1.0.
The stock price has fallen nearly 15% since third quarter earnings were released, and I look at this as a buying opportunity on this technology leader. Google has an impeccable balance sheet with long-term debt about 4% of capitalization, but it does not pay a dividend. For that reason, Google is not suitable for all investors, but for those not needing current income, Google is a winner.
Looking ahead, Google is making headway in its bout against Apple through its Google Play stores. According to a recent article from Forbes,
"In the inaugural study released by app analytics firm, App Annie Intelligence, data shows that, worldwide, the Apple store is seeing revenues four times larger than the Google Play store, but isn't growing at an impressive rate - in fact, the year-to-date growth actually is greater for the Google Play store at 311% compared to iOS at 12.9% in 2012."
Additionally, Apple only beat out Google on free app downloads by a slim margin. But looking at free app download growth rates, downloads for Android apps grew 48% so far in 2012, compared to growth of 3.3% for the iOS.
Yahoo! is often perceived as an older and smaller version of Google. However, it is not as if Mayer walked into a dead company when she took over last summer. Yahoo! has over 700 million users worldwide, outstanding news, sports, and shopping sites, and vast assets scattered around the globe. What it did not have is any of the "coolness" factor that companies like Google and Oracle have.
In the interview, Mayer disclosed her goal to bridge the "coolness" gap by recruiting top tier managers, and improving employee morale. Mayer's focus is the cell phone market, and specifically, the monetization of cell phone use. I have Yahoo! mail and messenger on my smartphone, and see no reason why more effective, revenue-producing advertising could not take place.
Financially, Yahoo! sold about half its stake in Alibaba in the third quarter, resulting in an after-tax, non-recurring gain of some $2.8 billion in the third quarter. It plans to return that to shareholders though share repurchases, which, when combined with the $3 billion 2009 buyback, will retire shares outstanding in 2009 of about 1.4 billion down by about one third by 2015. Whether that is the best use of cash is debatable, as Yahoo! has been selling for over its book value. Absent that big one time boost, earnings in the third quarter for Yahoo! of $0.33 per share were still well above the $0.23 recorded in the third quarter of 2011, and full year 2012 earnings are likely to be at least 20% above 2011, even eliminating the one-time gain.
Can Yahoo! keep up this momentum going forward? Can Mayer really turn Yahoo! into "Google lite?" New energy and ideas can be a powerful combination, and analysts at Goldman Sachs have been raising their expectations for Yahoo!'s stock price to the $24 per share level, a nice premium of 26% from the recent price. This would be on top of Yahoo!'s gain of 30% since September.
Looking ahead, I think Yahoo! is in an excellent position for many investors. Its balance sheet has minuscule debt of $38.22 million, with total cash on hand of $8.41 billion. It is probably my favorite stock among the ones I am discussing today. I am not the only one with a positive outlook on Yahoo!. Just recently, billionaire James Dinan bought up 11.4 million shares of Yahoo!. Additionally, billionare David Einhorn also added shares of Yahoo! to his portfolio.
Internet pioneer AOL is back. It was acquired by Time Warner in 2001, but was spun off into an independent company again in the fourth quarter of 2009. The new AOL is nearly debt free, but that is about the only thing positive about it financially. The new AOL's earnings peaked in 2010, and have been on a generally downward path since, as have revenues. However, the company probably bottomed out in 2011 with earnings of just $0.12 per share for the year. 2012 was guaranteed to be a success, as AOL has a patent licensing agreement with Microsoft that locks in annual profits to AOL of about $0.95 per share.
Even with that licensing lift, AOL is not terribly profitable. Based upon the first three quarters of the year, earnings from operations should come in at about $145 million, or $1.55 per share. Over the longer run, AOL must find ways to increase its revenue stream.
Like many companies with sufficient cash, AOL is planning a one time dividend payment of $5.15 per share for holders of record on Dec. 5. So, if for some reason you are interested in purchasing AOL, it would be better to do it sooner rather than later. But overall, I see AOL as an uninteresting choice from its current elevated stock price.
What's in store for AOL's future? The online advertising space is getting more crowded by the day. With competitors like Facebook, Google, and Yahoo!, AOL is going to have to step up its game. The biggest problem facing AOL going forward is its ability to translate its growth strategy - which is going well- into gains. AOL's shift to become a content site is working. Both the On Network, which contains video content, and Huffington Post have been wildly successful.
Sohu is a second tier Chinese language search engine in a market dominated by Sohu's much larger competitor, Baidu. Sohu is having a dismal 2012, with earnings coming in through the first three quarters at about half the 2011 level. That is despite revenues being up about 15% year to date. The issue for Sohu is that payouts to non-controlling interests have increased over 20%, and its majority-owned Changyou.com unit is struggling mightily with monetizing its game sites. Sohu stock has been on a generally negative path for the better part of two years, and there are alternative growth stories to consider in China, including Baidu and Sina.
Sohu has its hands in web search, online video, and its web portal. In looking ahead at its search segment, Sohu has seen impressive revenue growth rates, but it still faces massive pressure from the giant Baidu. The company expects revenue from its search segment to reach $127 million in 2012, which equates to a growth rate of 102% over the previous year.
I believe all of the four stocks discussed above offer an opportunity for different types of investors. Google looks attractive for income investors, while Yahoo! looks attractive for long-term growth investors. AOL also looks attractive as a long-term investment, and investors looking at Sohu should buy in only if they are confident enough in its growth story. Otherwise, they should go with Baidu or Sina.
StockCroc1 has no positions in the stocks mentioned above. The Motley Fool owns shares of Google and Sohu.com. Motley Fool newsletter services recommend Google, Sohu.com, and Yahoo!. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. Is this post wrong? Click here. Think you can do better? Join us and write your own!


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IRVING, Texas - The 2008 NFL Draft might have been the last great running back heavy draft. It was loaded with talented rushers. The draft has already produced one 6,000-yard rusher, one 5,000-yard rusher, two 4,000-yard rushers and another player who has already rushed for 41 touchdowns.
The Cowboys and Steelers had back-to-back first-round picks in that draft and both selected running backs. Unfortunately for them, neither selected any of the five running backs mentioned above.
With the 22nd pick Cowboys chose
Many people claim that the Cowboys selected Jones based on Jerry Jones' connection to the University of Arkansas, but the fact is that Felix Jones and Mendenhall were projected by most people to be the next two running backs selected after McFadden and Stewart. Plus, Felix Jones was the first Arkansas player ever drafted by Jerry Jones, a former Razorback player himself.
But ironically, it was the four running backs selected after Dallas and Pittsburgh made their selections who turned out to be Pro Bowl rushers. After Jones and Mendenhall were taken off of the board the Tennessee Titans drafted the much less-hyped Chris Johnson out of East Carolina. Statistically, Johnson might be the most productive player at any position to have come out of the draft as he has already rushed for over 6,000 yards and 42 touchdowns.
But the draft's running back depth does not end in the first round. In the second round, the Chicago Bears selected Matt Forte, a 4,000-yard rusher with almost 2,000 receiving yards as well. Then later in the second round, the Baltimore Ravens selected Ray Rice, an all-purpose back with 5,000 yards rushing who seems to be entering his prime.
In the third round, the Kansas City Chiefs selected Jamaal Charles, who has already rushed for over 4,000 yards despite missing nearly a full season in 2011.
It's easy to play the "coulda-woulda-shoulda" game when you look at the success of the four Pro Bowl backs selected later in the draft, but the truth is the Cowboys were choosing between Jones and Mendenhall, and at the time, most of the people criticizing Dallas' selection suggested they pick Mendenhall.
I don't think either the Cowboys or Steelers would consider their first round selections to be busts. They may have not reached Pro Bowls, but both have been productive for spurts in their careers.
Objectively speaking, Mendenhall has been considerably more productive than Jones during the three middle seasons of his career. Neither was much of a factor in their rookie campaigns as Jones only played six games and Mendenhall just four.
But over the next three years of their careers, Mendenhall was a much more efficient player, rushing for over 1,000 yards in two of those season and 928 in the other year. The Steelers also won a Super Bowl in that time period with Mendenhall as their primary running back.
Jones most productive season came in 2010, when he rushed for 800 yards. Jones has just over 3,700 all-purpose yards for his career and 14 total touchdowns. Mendenhall has just over 4,000 all-purpose yards for his career and 31 total touchdowns.
But injuries have hampered the career of both players. Jones has played 61 games in his nearly five seasons and Mendenhall has played 55.
Unfortunately, both players' careers are currently heading in the wrong direction. Jones has held a very small role in the Cowboys' offense this season, even when
Both players will be free agents at the end of the season and their futures in Pittsburgh and Dallas are anything but guaranteed.
So the two running backs drafted 22nd and 23rd in one of the best running back drafts in recent memory will likely have very little impact on the upcoming game between the two teams that drafted them.
The player from the 2008 draft that might have the biggest impact on the game is perhaps


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SARASOTA, FLA. — While Nelson Cruz's one-year, $8 million deal with the Orioles was being finalized, players spent the past few days answering questions about how Cruz would be accepted inside the Orioles clubhouse.
The 33-year-old gives the Orioles the middle-of-the-order power bat the club had been searching for this offseason, but served a 50-game suspension last season as part of the Biogenesis performance-enhancing drug scandal.
But before Cruz was introduced to the media on Tuesday morning at the Ed Smith Stadium complex, his new teammates made a statement of solidarity that spoke volumes without saying a word.
A group of eight core Orioles players — Adam Jones, Chris Davis, Matt Wieters, J.J. Hardy, Manny Machado, Nick Markakis, Darren O'Day and Tommy Hunter — along with hitting coach Jim Presley, filed into the room before Tuesday's press conference and watched from behind the row of cameras in support of their new slugger.
"That means they care about their teammates," Cruz said during the press conference. "From experience, I know the closer you are to your teammates, the better you're going to perform on the field. We are now a family, and we're going to stick together the whole time."
The Orioles officially introduced their third free-agent acquisition in a frenzy of moves made since arriving in Sarasota that includes the acquisitions of Cruz, frontline right-handed starting pitcher Ubaldo Jimenez and South Korean right-hander Suk-min Yoon. Three three pushed the club's projected Opening Day payroll to a franchise-record $105 million.
"I'm glad we could make this a habit," Orioles executive vice president Dan Duquette said about the team's third press conference in the past eight days. "[Cruz] presents a good presence in the middle of the lineup, which will extend our lineup and make our team more formidable."
Cruz has averaged 26 homers over the past five seasons with the Texas Rangers, has hit 14 home runs in 34 postseason games — he was the 2011 American League Championship Series MVP — and is a .333 hitter in 21 career games at Camden Yards.
Add his bat into a lineup that led the majors with 212 homers, and the Orioles in 2014 will field one of baseball's most power-packed batting orders.
"Every time you play the Orioles, the presence of the hitters, that always sticks out in your mind," Cruz said. "Hopefully, I come in and do my job. I'm excited about this opportunity. I'm going to be in a great ballpark in a great division. I like the challenge and I like to compete, so this is the best atmosphere I [can be] in."
The Orioles clubhouse has two players — Markakis and Davis — who have been vocal about PED offenders. After he was slapped with a 50-game suspension last August, Cruz quickly apologized, saying that a gastrointestinal infection that went undiagnosed and made him lose 40 pounds led him to use PEDs.
Cruz responded to PED-related questions Tuesday with quick answers.
"Whatever happened in the past, I look to move forward and have a great year with the Baltimore Orioles," Cruz said.
His teammates apparently didn't need to hear that. Cruz has the reputation of being a solid teammate and players such as Davis, O'Day, Hunter and Hardy have played with him in the past.
"Just kind of giving him a little bit of support," Hardy said. "We all know him from playing against him or playing with him. I played with him in Milwaukee, half of this clubhouse played with him in Texas. He's a good guy. He's a friend of all of ours. So, it was just kind of a way, I guess, to show him that we want to welcome him here with open arms."
Jones, the Orioles' center fielder, echoed that sentiment.
"It was a lot of position players that showed up," Jones said. "He's going to be formidable in our lineup and we want to show our support. The guys in there, we've been around a little bit and so we kind of understand what's going on and we wanted him to feel welcome and he's welcome in this clubhouse."
Orioles manager Buck Showalter said he wasn't surprised to see his players lined up in the back of the complex's media room when he entered for the press conference.
"It was their choice to be there ," Showalter said. "I feel really good about the welcoming nature of our clubhouse and the way these guys feel about these things. They know that all of this is going to pass and you're going to end up with 25 people getting on a plane."
In Baltimore, Cruz will also be reunited with Showalter, who managed the slugger in 2006, when Cruz received his first extended playing time in the majors.


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The AJL Podcast brings you the best talks on Jewish literature and the Jewish library world, with respected experts and popular authors. Please check back periodically, as new lectures will be added to the series.
You can subscribe to the AJL Podcast via iTunes or by entering http://feeds.feedburner.com/ajlpodcast into your favorite feed reader. You can also receive new posts via email. Or listen to the latest episode by phone at (651) 925-2538.
Use the links on the left to select a category of interest or to use our index.
Rita Berman Frischer
It is hard to imagine the world of children's books without Jewish women writers. In this session, Rita Berman Frischer supports what she wrote in an article published in Jewish Women in America: A Historical Encyclopedia, presenting a lively overview of Jewish women writers past and present, while noting trends and examining the contributions of specific women writers in more detail.
Rita Berman Frischer, former Director of Sinai Temple Library in West LA and Chair of the first AJL Sydney Taylor Award Committee, is a writer and reviewer of juvenile and YA literature. She has presented lectures and workshops for HUC-JIR, AJL, CAJE, and others in the US and abroad, and served as judge for numerous book awards.
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text: While driving through the Jocko Valley just north of the small town of Arlee, you probably wouldn't expect to see 1,000 Buddha statues, surrounding a 24-foot tall figure of a Tibetan deity.The Garden of 1,000 Buddhas is located just two miles north of Arlee, on what used to be a 60-acre sheep ranch."You can't help but feel good, basically, you can't help but feel… kind of natural settling of your mind," said Gochen Tulku Sang-ngag Rinpoche.Rinpoche, a former Buddhist monk, is the spiritual director of the Ewam School of Tibetan Buddhism and the founder of the garden.He said as he was traveling through Montana with a student 15 years ago, he stumbled upon the Jocko Valley property and knew it was special."The way the sky is so vast and open, and how the mountains surround the valley and are protected in that way, and so, it was just kind of a perfect palette for a garden like this," Rinpoche said.At the center of the garden is the figure of Yum Chenmo, also known as The Great Mother of Transcendent Wisdom, surrounding her are the 1,000 handmade Buddhas all arranged in the shape of an eight-spoke Dharma wheel.The perimeter of the wheel is made up of 1,000 stupas, which represent the enlightened mind of the Buddha.Media and Communications Coordinator, Deborah Hicks said what's incredible, is the concrete figures are cast and molded by hand."It takes about 30 days from the time that they start it until it cures, and then they hand sand and hand finish it," Hicks said.The garden is filled with intricate and colorful Tibetan Buddhist deities and other religious figures, but employees said the garden can hold meaning and purpose for people of any faith or denomination."It's not about worshipping deities, it's not about worshipping the Buddha in that respect, it's about worshipping the qualities that he manifested, or was embodying, and that really is compassion," Hicks said.Hicks, said she thinks the western world is hungry for Buddhist teachings, even though many people might not understand the religion."But, we want to feel peaceful, we want to have good relations with our friends and families, and these types of people are just the right teachers for what we need right now," Hicks said.Rinpoche encourages everyone to visit the garden, but especially those who have experienced a death, depression, or other hardship, because at the garden, he says one will find peace of mind."Use the garden, it's really your garden, so use the garden to benefit yourself," he said.The garden is maintained by a few employees and volunteers. They host Buddhist retreats and peace festivals throughout the year, and are working to bring the Dalai Lama to the garden.To find out more about the Garden of 1,000 Buddhas, click here.


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This nation is tearing itself apart after the horrible and senseless shooting of small school children at Sandy Hook Elementary School. We all failed — the parent of the shooter, the merchant that sold the gun and ammunition, the police and the medical and mental health professionals.
We do not need more gun control laws — what we need is stronger gun enforcement with the current laws on the books. It's not the fault of gun manufactures. People kill people. What is wrong with having this young man around guns when he had medical and emotional issues, as well as mental health issues?
I hope the parents who lost children file wrongful death lawsuits. Adam Lanza's mother has no excuse, not even money, why she allowed her son to go crazy and kill so many people.
The problem is when people come in contract with people like Adam Lanza, they do not get involved. People should have and contacted their local police. The police should have been aware this man that had issues and was around guns. If they had connected the dots, they could have at least taken the guns out of this man's home.


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In five words or less, what do you do at GMC?
Farmer Relations Manager
Favorite coffee?
Fair Trade Organic Rainforest Blend
Tastes like…
mighty fine
Coffee is best while…
seated in front of the wood stove in the morning when it's cold out (and the fire's already going)
Been to source? Where?
Yes, Mexico, Costa Rica, Colombia, Guatemala, Nicaragua