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Brand Is Language has moved
Please visit the new blog at www.monicapowers.com or brandislanguage.blogspot.com. Thanks for visiting!
NASHVILLE MARKETING BLOG: Insights on strategic branding, marketing management, general business and Nashville marketing topics. By Monica Powers, Vanderbilt MBA and marketing consultant in Nashville, TN.
Please visit the new blog at www.monicapowers.com or brandislanguage.blogspot.com. Thanks for visiting!
Investor's Business Daily just published a pertinent article on personal branding--available through Yahoo Finance. It's titled "The Art of Branding Yourself in Business."
How do I feel as Time's new Person of the Year, you ask? I must say the nomination was totally unexpected--so many worthy candidates, it's humbling, really. I accept it with gratitude, and thank all the people along the way who made this possible. Hi, Mom. But with this great honor and note comes greater responsibility for my personal brand in 2007. Time chose us for our ability to make our individual voices heard just as loudly as any Hollywood celebrity's. The age of You and Me is certainly in full swing, and it's entirely up to us to make the moment count.
I caught the Egyptian "Quest for Immortality" at the Frist Center during its last weekend in Nashville. Comparisons to other metropolitan museums aside, the exhibit reminded me of that ancient society's deep appreciation for artistic talent. In their lifelong effort to conquer death, ancient Egyptians relied on painters and sculptors to help them connect with the eternal, and on their scribes to validate their mortal existences, making their human stories more real, tangible, and lasting.
This week, I spoke with author and branding consultant Joe Calloway on personal branding and what makes a corporate brand extraordinary. Joe has penned a remarkable book titled Becoming a Category of One, which I keep on my nightstand. His latest book is Indispensable: How To Become The Company Your Customers Can't Live Without.
We all like to hear ourselves talk. But even I get tired of my own thoughts sometimes. In an effort to spice things up for other people who may read this blog, I'll soon be trying something new.
Two things I liked about John Neilson's presentation on the rebranding of LP:
It seems an interesting exercise to use a traditional consumer packaged goods approach in the branding of an industrial B2B company. In the end, consumers are consumers, whether they are purchasing for their personal use or business. The difference is that public brand awareness, trust, emotional benefits--all the things that a consumer brand craves--do not necessarily "trickle up" to the decision maker in a B2B context. In this case, it is hard to gauge whether Joe Homeowner's warm fuzzy feelings toward LP will influence a homebuilder's choice of siding for his next building project.
2. His decision to create a brand architecture that makes sense. By architecture, I mean the way a "parent" brand (such as LP) and its sub-brands or product brands come together and relate to each other. The first big step was obviously to create a strong enough handle for the corporate brand--hence the catchier and more memorable "LP." Nielson then took all the company's disparate products and logos and reworked them to include LP in each of their names, to reflect a more consistent and coherent link with the corporation.
On the other hand, a few other things made me doubt the wisdom of their marketing strategy.
The company doesn't seem to have their story straight on how to justify the purchase of 10-year naming rights for Titans stadium. Neilson began by minimizing the importance of retail sales to the company, saying that the end consumer is just a "halo" or incidental target. In other words, they care mainly about the homebuilders, and if consumers buy LP products for their own use as a result of their familiarity with the brand, that's just icing on the cake. If consumers don't matter that much, it is not clear to me why a company would spend $30 million on a sports venue to get its name in front of, well, consumers. Granted, Neilson made it sound as if $3 million a year was just a drop in their marketing bucket, but the choice still seems a bit odd.
The rationale for buying these naming rights went something like this: we can get more eyeballs by having our name on the stadium than by spending the same amount on traditional media, such as radio, TV, or print. No other alternatives, including internet marketing, were considered. What I wonder is...are these the right eyeballs they're getting? Is there a high enough correlation between NFL fans and decision-makers in the homebuilding industry? Or is LP relying too much on the "trickle up" effect from consumers? It seems LP's marketing ROI model places equal value on all marketing impressions. They do not qualify some targets as better or more valuable than others, and this seems to be a troublesome blind spot.
I certainly respect the complexity of allocating marketing expenditures and making decisions at the multimillion dollar level. I realize posting my opinions on this blog (with the benefits of hindsight and personal distance) is too easy by comparison. It's quite a task to do what these folks do, and I don't want to trivialize it.
Therefore I want to end this post on a positive, by mentioning one other thing I enjoyed about Neilson's perspective on brands. This concept really stuck with me. In keeping with his own philosophy of brands, I asked Nielson what he thought the "heart" component of the LP brand should be at the end of this process. He candidly admitted they are still looking for that hook--a brand promise that would do for LP what the image of the Michelin baby (and the sense of warmth, caring, and protection it conveys) has done for Michelin in the tire industry. It seemed a very appropriate comparison and benchmark to aspire to, and I look forward to seeing LP become that kind of brand.
Until Lousiana-Pacific Corporation relocated their headquarters to Nashville in 2004, I had never heard of the company. Unless you work in construction, you may not have heard of them, either. Their raison d'etre is selling very industrial-sounding products to the building industry, so they probably care very little about becoming a household name, right?
Let's face it. We simply have better taste than we used to. What used to be a primarily European love for aesthetically pleasing (and not purely utilitarian) design has gradually migrated to our shores. Popular shopping venues like Target have elevated our collective taste threshold, and more of us are finding it hard to settle for items or experiences that are merely mediocre.
So I've been too busy catching up on old episodes of The Sopranos to blog about marketing. In season two, a soul-searching Tony Soprano wonders out loud in his psychotherapist's office whether life is nothing more than a series of distractions until we die.
The world of Fender, now that's a different story. I'm just dipping my toes into this new lifestyle brand (it's definitely a lifestyle) as I learn to play my guitar. So far I've found it to be a welcoming planet.
All in all, when strong brands collide, it can be pretty powerful stuff. Thank goodness for meaningful distractions.
Once upon a time, I was recommended for a marketing job with a prominent Nashville company. This firm is healthcare-related, as so many big companies in town are, but I'll withhold the name to protect the innocent.
I intended to head this post with "Small Fish + Big Fish," but those adjectives suggest a "smaller" half of a partnership that stands to gain all, and a more established or powerful partner who gains little or nothing--a big fish who's just in it for the attention, or out of sheer benevolence. That's not what I believe about the nature of good partnerships. In the smartest business match-ups, both parties benefit in different but equally substantial ways from the other's skills, strengths, or market presence.
A shout out and thank you to Mack Collier of Beyond Madison Avenue, The Viral Garden and The Marketing Profs Blog for mentioning Brand Is Language in his review of new blogs about marketing. Mack has positioned himself as a blogging, marketing and social media expert in record time by tracking blog popularity and relying on what he calls "the viral community" to communicate the value of brands (including his own personal brand) to other users.
This week I had the pleasure of speaking with some bright marketing minds in town--creative people who understand marketing as a discipline beyond the confines of the traditional agency approach. Among them are Tim McMullen, founder of five-year-old redpepper, and Mike Delevante and Lindsay Jamieson of Delevante Creative. Mike comes from the late agency of RD & Q, which itself was a great pool of creative talent, and Lindsay honed his brand consulting skills with the likes of Red Spider and Headmint in London and New York. Both of these consulting shops are rewriting the rules of branding and marketing with their nontraditional approach.
There's nothing quite like watching World Cup soccer on Spanish television. Even if you don't grasp the language, you can tell when a great play is coming together by the rising pitch and volume in the commentators' voices. And when either team scores, well, let's just say words won't really matter--if the volume is turned up, you will know right away when to put down your beer (or run back to your set from the kitchen) and catch the replay.
Ever have the sneaking suspicion that your best customers are having a torrid affair with *gasp* another brand? Or perhaps not a long-term passionate relationship, but just a little fling?
We (meaning "I," but trying not to call attention to myself) were quoted in a thoughtful MarketingProfs.com article about "hot buttons" in marketing. The particular question was how to demonstrate the value of strategic marketing to internal and external clients.
"Prove your value to the organization by showing you can deliver measurable results. A smart, successful organization uses marketing as part of its business strategy, not as an afterthought. This means getting out of the ad-agency mentality (seeing the marketing manager only as the person who manages ad campaigns or sends out print materials) and placing marketing at the core of the company's planning and operations."MarketingProfs happens to be one of my favorite and most respected reads, so I was honored by the mention.
When PlumGood Food opened its grocery operation in downtown Nashville in late 2004, I read about it in the news. The plan seemed overly ambitious, but I had high hopes for them. It was almost like rooting for the underdog, what with all the failed grocery delivery businesses we've heard about in the years since the dot-com bust. I honestly wasn't sure how long Plumgood could survive.
I typically don't watch Donny Deutsch. With Donald Trump's show, there's enough rampant egotism on the airwaves to last me for a while. But this week I caught a glimpse of a new call-in segment on The Big Idea, and it spoke to me.
The XYZ Company is readying for the launch of a brand new product. A Big One. Their Marketing Director is filled with anticipation, and quite frankly, she's also flat out terrified. The concepts were reviewed countless times, all the key executives signed off on the project---and a few client focus groups were thrown in for good measure. But was that enough? What if the Big Product (replace with "Campaign" or "Promotion" as needed) is still a flop?
BrandWeek reports today on Omni Hotels' newly announced "sensory branding" campaign. Omni is determined to make your upcoming stay more pleasant and memorable by placing soothing lavender, lemongrass and tea scents, as well as relaxing music, in your room.
There is a lovely new Nashville-based blog titled Reckless Abandon, on the subject of U.S. Soccer. I'm honestly impressed by anyone who goes at anything with reckless abandon, so good for them.
(This came up in a conversation with a friend/small business owner who is looking to expand her client base. Kudos to her for going about it strategically.)
Qualify your leads. Know who you're calling/mailing and why you want them as your clients. In this regard, business owners should take a cue from the direct mail industry, who are exceptional at selecting only the best and most desirable prospects for their marketing campaigns. Better to turn up a few great leads than dozens of questionable ones.
Personalize your offering. Educate yourself about the prospect's industry and their company's current position. What specific problem can you solve on their behalf? Include a personal letter with your marketing materials to show that you know. Make your brand relevant by speaking their language.
Find a mutual connection. The more you get out in the world, the more you realize how small it is. Smart people know other smart people within their industries. The Internet makes it practical to keep up with thought leaders and influencers in your field, as well as stay in touch with old friends. You can always break the ice with a new lead by identifying one person or idea that ties you together.
By doing your homework and warming up your leads, you can make your marketing much more efficient. Your payoff will be a higher marketing ROI.
Last night's USA v. Morocco soccer game at the Coliseum was groundbreaking on several levels. Not only did it set a record for the largest attendance ever at a soccer game in the state of Tennessee (with its crowd of over 26,000), but it was a real cultural showcase, a testament to the growing melting-pot character of Nashville's population.
We saw a delightful stage rendition of The Little Prince by People's Branch Theatre at the Belcourt this weekend. The performance is moving, even cathartic. It connects the adult audience with a freer, more childlike version of themselves by shedding the busy-ness of the everyday.
Illustration by Antoine de Saint-Exupery
I enjoyed meeting Jon Yarbrough of Video Gaming Technologies (VGT) today. He spoke at the quarterly breakfast for Alumni Entrepreneurs of the Owen Graduate School of Management. Mr. Yarbrough's business topped last year's Inc. 500 list of fastest-growing private companies, with revenues nearing $100 million. He's in the thoroughly profitable business of making touchscreen gaming machines for casinos.
As reported in the Nashville Business Journal, the marketing contract for the Nashville Convention and Visitors' Bureau is up for reassignment. It's a $9 million job. A project of this scope and scale needs to deliver some serious results. Here are some marketing benchmarks set forth by the NCVB:
If I were heading up this project, I would want to guaran-darn-tee all of these marketing efforts are integrated. I hate the word "integrated" because it's so often used as a space-filler and usually means little, but I can't think of a better way to express this. The marketing tactics and the benchmark results need to be linked in a direct and measurable way.
It's not enough to throw money at marketing and hope that the effect is felt and noticed somewhere down the road. That's like dropping a pebble into a pond and expecting the ripples to carry your message across to the other side. If you insist on marketing this prehistoric way, how will you ever know if or when your expense pays off?
For instance, I would want to track the direct effect of offline marketing and sponsorships on online traffic, the conversion rate of online visitors (eg., not just how many eyeballs but how many visitors request information and subsequently book a trip to Nashville), and the direct impact of various campaigns on hotel bookings. I would partner with travel sites for pay-per-click advertising, yes, but also find a way to track activity all the way through to the end result.
A zillion different factors could affect the performance of the local hospitality industry, as well as the city's sales tax revenues. The NCVB needs to isolate and track the collective results of all the different elements of its marketing strategy from start to finish--that would be the only smart way to go.
Few things are more intoxicating than the rabid optimism of a new entrepreneur. Maybe that explains why I'm blog-addicted to The Cheese Shop Diaries. This is an honest, unglamorized, account of a business idea evolving into reality before our eyes.
When I was younger I wanted to be a psychologist--a researcher, mostly. I wanted to get to the bottom of what makes people tick and behave the way they do. To figure out how the human brain works, how it learns and remembers and generates thoughts. I got distracted by making a living in the meantime, and never went for that PhD. Instead I took the corporate route and somehow got tangled up in marketing.
This week I spoke with the marketing director for a local service organization that is reaching out to Nashville Latinos through PSAs and print ads. I admire this bunch for trying their best to understand a new demographic that they admittedly know little about. They have gone about it correctly, by retaining a Nashville Hispanic marketing expert to help them put their message in the right context. Someone who is not fully bilingual and bicultural would not realize that English is highly idiomatic, and there are subtle differences between great and poor translations.
Marketing is like inviting someone out on a blind date -- you think of the right things to say, create certain expectations (some companies call this a "brand message"), and score the first face-to-face with a prospective customer. Here's your one chance to go big, state your case, close the deal. If you promise and fail to deliver--your Match.com profile says Tough Biker Guy and you're a skinny surfer dude--your chances for a second date, a repeat purchase, are pretty much shot.
For some time I've feared that Nashville suffers from a dearth of innovation in brand and marketing management. Granted, it's a creative town, with plenty of regionally recognized advertising agencies--but the city is not exactly filled with promise for those who are all about the role of marketing as a true business driver, a strategic component, not merely an afterthought or promotional vehicle. This line of thinking is just not built into the genetic makeup of local industry.
I have Marshal Cohen of The NPD Group to thank for inspiration on this blog's name. I just finished his insightful new title Why Customers Do What They Do. Enjoyed it so much I defaced it by scribbling on all its margins (my mom would be ashamed). Cohen is Chief Industry Analyst at this prestigious market research organization, he really knows his stuff, and he lets the reader in on the trends he sees coming down the pike for retailers and brand marketers.
Ok, duh, so that sounds pretty obvious. But I had to read it three times to let it sink in...I tend to think of Brand as the language a company uses to connect to its consumer, but Brand is much more than that. It is what the consumer uses to define herself, and to spark a dialogue (implicit or explicit) with other consumers about what she values. As a sort of universal language, Brand is spoken by many parties, and takes on a life and power of its own. It is the marketer's job not only to be the brand's spokesperson, but also its historian/anthropologist, to track and understand the brand in all its manifestations.
"Branding is what makes the consumer associate herself with the product. Branding gives the product personality and image and, even more important, gives the consumer something to share with others."
Our waiter at the new Cheesecake Factory, who also happens to be a soon-to-be-newly-minted MBA in International Economic Development (or something along those lines), told us about his internship at a company called Geneva Global, out of Wayne, PA. Geneva is solely in the business of "performance philanthropy," a concept not addressed in business as often as it could be. It sounded so interesting, I even put down my strawberry-infused vodka martini for a minute.


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Well, a brief update on the AquaBuOY. It is no longer bobbing in the waves off the Oregon coast. In fact, it is well underneath them.
the 72-foot-tall buoy began taking on water late last week and discounted tramadol sank just one day before engineers were going to remove it.
And, well, it is interesting that, it seems, every renewable energy approach out there has its version of NIMBYism. In this case, the crabbers:
Al Pazar, chairman of the canadian pharmacy Oregon Dungeness Crab Commission, said the mishap validates the concerns of the fishing industry.
"We've got a big chunk of only today buy cialis uk iron laying at the bottom of the ocean which will probably gobble up a bunch of crab gear," he said. "It's just another place for things to collect and make a big mess."
There's no word on why, exactly, this happened. But it looks like it's not as big of a disaster as the crabbers would have us believe. The buoy uses no lubrication, so there's no associated chemical spill, and it's still anchored to the sea floor, and will be recovered in spring.
written by Dani, November 02, 2007
written by Shawn, November 02, 2007
written by Anon, November 03, 2007
written by Kyllein F. MacKellerann, November 04, 2007
written by David, November 04, 2007
written by Anders, November 05, 2007
Artificial reefs are built by junk.
written by Paolo, November 05, 2007
written by Bob Wallace, November 05, 2007
People who sell seafood need to start putting some effort into growing their product. They are over-harvesting what grows naturally.
Create some "nurseries" where their livestock can safely breed and grow to usable size.
What better way than to set aside a very small portion of cheap 25mg viagra the ocean for structures such as wave and www.tevaka.com wind generators? You can clearly mark their location and they provide additional underwater surfaces for organisms to buy low price levitra attach.
And rogue fisherfolks aren't going to drag a seine through a buoy field.
written by NKJ, July 19, 2008
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The links below are ads provided by the Google AdWords™ program. Outside companies pay to advertise via these links when specific phrases and words are searched. These ads are provided by Google and are labeled as sponsored links. Clicking on these links will open a new tab displaying that respective company's own website. The website you link to is not affiliated with or sponsored by Kohls.com


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By Lisa Lombardi
No new parent needs to be told to cuddle and touch her baby. But did you know that specific kinds of touch- infant massage- can help preemies gain weight or fussy babies settle down? Research has shown that massage calms colicky babies, improves sleeping patterns, and can help premature or ill babies who have trouble nursing latch on, and breastfeed successfully.
But even if your newborn is full-term and easy-going, massage can benefit your baby. "Any loving touch is good touch," says Susie Plechner, a certified infant massage instructor and spokesperson for the International Association of Infant Massage, "but massage is one of the best ways to bond with your baby."
To get started, lie your baby on her back, either on a blanket on the floor next to you, or on your lap, with her head near your knees. Talk to her in a soothing voice to help her relax. If you wish, put a dab of an unscented massage oil in the palms of your hands (avoid oils made from nuts, since they may cause an allergic reaction). Then:
For more information about infant massage, and to find a catalog of massage books, videos, and oils, visit the iaim-us Website.
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Web-based apps and robust collaboration tools in Microsoft's new Office suite give users good reasons to upgrade.
Add 'Command Search' to Office 2007
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PowerPoint Makes You Stupid, Says Military Intel
U.S. Army discovers PowerPoint can create "the illusion of understanding and the illusion of control." But not everything is "bullet-izable."
RIM Reveals 'BlackBerry Presenter' for PowerPoint
At 2010 CES, RIM shows off 3.4 inch x 2.4 inch gadget that connects to a projector or other display and wirelessly transfers PowerPoint presentations stored on your BlackBerry smartphone via Bluetooth.
Microsoft Office 2010: An Intriguing Beta
The revised productivity suite introduces interface tweaks, modest but useful desktop innovations, and integration with minimalist Web apps.
ZoomIt Makes Presentations Easier on Everybody
Enhance your presentations with ZoomIt, a useful--and free--piece of drawing and zoom software.
How to Learn Anything on the Web
Looking to start a business, get a degree, or learn Michael Jackson's Thriller dance? The Web has a class, video, or tutorial to help you do it. Here's where to get started.
Open Old PowerPoint Documents in PowerPoint 2007
Curse you and your ever-changing file formats, Microsoft! Here's how to import 20th-century presentations into PowerPoint 2007.
Bugs and Fixes: A Bonanza of Browser Bug Fixes
Plus: Microsoft issues a PowerPoint patch and a fix related to QuickTime, and Mac OS and Adobe Reader receive updates.
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Microsoft patches Windows versions of PowerPoint, but Mac users won't get the same protection until June.
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Hello, and welcome to the Layout Lottery Challenge for October 2012!
I'm so excited to be hosting this fun challenge, and it's really easy! Here's how it works:
Six numbers were drawn at random, and they are:
1, 2, 7, 8, 10 and 16
Now, you need to create a layout using those number of things.
For example:
2 photos
7 papers
10 flowers
8 ribbons
16 words
1 butterfly
You can choose what ever you want to correspond to those numbers, and use anything else that you need to, to complete your layout to your satisfaction.
When you post your layout here, be sure to tell us how you've satisfied these requirements.
Additional info:
(1) Your layout can only be used for this challenge.
(2) Your layout also counts as one entry towards the October Scrappin' 7 Challenge Thread
(3) Use of GDS products is strongly encouraged and greatly appreciated.
(4) Please post your layout in the Miscellaneous Gallery
(5) Come back here and post what you created, and link it to the gallery, so we can all leave you some love!
This challenge runs through October 31, 2012!
And... for participating, you'll receive a Daily Download Rewind Coupon good for any GDS Daily Download of your choice (a $1.50 value)!
I can't wait to see what you create!!
Help Links:
How to link your layout from the gallery to the forum.
How to give credit to the designer thru keywords tutorial.


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This conversation is closed.
Abortion: Wrong or right?
Abortion is an extremely controversial topic, and I believe that women should be able to choose what happens to their own bodies. If abortion was illegal, the maternal death toll due to unsafe abortions would rise dramatically, and overpopulation would become an even more prominent issue. A woman should be able to have a say in a situation involving her body, and those who oppose abortion shouldn't care about a personal decision that doesn't affect them. I can understand that some people look at it as a form of murder. But i can't understand why people continue to pick and choose what is "justifiable" murder, and what is bad murder. Murder is murder. We can send people to war, we can legalize the death penalty, but abortion is STILL wrong? I think that people with different religious and cultural backgrounds have different unique perspectives, so I would love to here opinions. It doesn't matter whether the comments are anti-abortion or not.
Showing single comment thread. View the full conversation.
Apr 16 2013: While I support a woman right to choice I have also always believe that it is in the interest of all concern to ultimately limit unwanted pregnancies. To this end I have advocated that men take a more proactive approach regarding birth control. Men need to act responsibly and not assume that overpopulation is a women's issue.
Jessica BlueApr 16 2013: I am sorry that I made right and wrong the only options. I wasn't necessarily thinking that my title would spark controversy, but I should have thought about it more carefully. I believe that there really is middle ground. There are aspects from many perspectives that are all understandable, so saying something is right or wrong isn't the way to go about things. I apologize for not bringing clarity to my title.
Apr 16 2013: Jessica,
You were not off base with your question, because "right" or "wrong" is often the only way people know how to "judge" this issue. If the majority of people could experience, or even begin to understand the confusion women/girls face with this issue, more people may be able to see the middle ground and have compassion.
As long as people are "stuck" in their beliefs of "right", or "wrong", it will continue to be controversial.
Apr 25 2013: The issue is that people were raised to believe something was/is "wrong" or "right", and so they have difficulty looking beyond their outlook. I believe that people are afraid to admit that the sides of this controversy have a lot in-common, because negotiation = surrender in some peoples eyes.
Apr 26 2013: Further down this thread I posted several "laws" that show that abortion is indisputably "right". The laws show that we all have a choice, we may --only-- choose to save a born person or a fetus. There is no other possibility if one calls themselves pro life or if they have a moral or legal obligation to save life.
For example there are 1.8 born babies, children or adults dying each second. There are more people dying than can be saved. For that reason those who wish to save life must choose whom to save. If they choose to spend one second saving fetuses, then in that second 1.8 born babies will die. So the choice is between saving a born baby, child or adult or a fetus. Either the born or the unborn will die.
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Adult schools in the United States offer free or low cost education to students who are 18 years old or older. ESL programs are an important part of adult campuses. ESL stands for English as a Second Language. Most schools have ESL classes in the morning, afternoon, evening, and on Saturdays. Some schools have distance learning classes. Students in distance learning classes take home books, videos, and tapes in order to learn English at home. A new kind of distance learning class is computer based. That means that students use a computer to learn English. Students in distance learning computer classes email their assignments to their teachers. (3 pages)
Who is she?
What is she doing?
Copyrights to the pictures and photos on this EL Civics website belong to individual photographers. We have purchased the rights to use them. Do not copy the pictures/photos on this site. Permission is granted to copy any of the worksheets for classroom use. Please visit my other EL Civics website at tinkerbellchime.com for more EL Civics lessons, resources, and pictures. Permission is granted to link to any page of this website. Contact Christina Niven, Web Developer, at firstname.lastname@example.com. Please send corrections, comments, greetings, and requests for new units. Copyright © Christina Niven, 2007.


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Headers For Hope/Ulman Cancer Fund for Young Adults
Women's Soccer Showcase
We are excited to announce that Headers for Hope and the Ulman Cancer Fund for Young Adults (UCF) are partnering for the Headers for Hope 2014 Women's Soccer Showcase. Participating collegiate teams include: Loyola University, U.S. Naval Academy, George Mason University, The University of Maryland Baltimore County, and The US Military Academy. The Headers for Hope 2014 Women's Soccer Showcase will be held on April 12, 2014 at the Howard High School Stadium in Ellicott City, MD.
"Headers for Hope is a great nonprofit organization that seeks to raise money for local charities in the fight against cancer. We are honored to have been selected as the local charity partner for the tournament," says Brock Yetso, UCF President & CEO. "As a former collegiate UVA soccer player, this is an event that is close to my heart paring my love of soccer with my passion for the cancer fight." The Headers for Hope Tournament provides coaches and players an opportunity to play some of the best teams in women's college soccer, while also providing teams the opportunity to make a difference in the lives of people affected by cancer. All day tickets will be $10 at the gate.
"I am delighted that we will partner with the Ulman Cancer Fund again for 2014," said Louise Waxler, founder of Headers For Hope. "The ability to raise awareness about the risks of cancer to our college athletes and young soccer players is our ultimate goal. Our partnership with the UCF provides us with the opportunity to spread the word and to help make a difference in saving the lives of those we love."
For further information, please see the event website: www.headersforhope.org.
About Headers for Hope:
Headers for Hope was established in honor of every individual who has been diagnosed with cancer. Founder of Headers For Hope and long-time soccer sports industry veteran Louise Waxler created the Foundation in loving memory of her good friend who passed away after her two-year battle with this deadly disease. Headers For Hope works with tournaments and teams across the country and within each sport to raise money, which is donated back to their local cancer charity or organization. For more information on the event and to purchase advance tickets, please visit www.headersforhope.com. Last weekend, over 600 fans supported the organization at a Washington Spirit preseason game vs. the University of Maryland at the Maryland Soccerplex
Howard High School Stadium, 8700 Old Annapolis Road, Ellicott City, MD 21043
Ages 5 and under - free
Ages 6-18 - $5.00
Adults - $8.00 advanced sales (purchased by April 11th); $10.00 at the gate
Advanced ticket purchases will be available at the Will Call table located at the entrance to the stadium.
West Point
George Mason
About Ulman Cancer Fund for Young Adults:
The Ulman Cancer Fund for Young Adults (UCF), founded in 1997, is the national leader in providing specialized support for young adults affected by cancer. With nearly 70,000 young adults diagnosed every year, our organization helps young people fight the disease and navigate treatment by providing access to information, support groups, and other specialized programs. UCF Patient Navigation Programs have set a national standard and can be accessed remotely or through onsite Patient Navigators at a growing number of hospitals in the Mid-Atlantic region. UCF changes lives by creating a community of support for young adults, and their loved ones, as they fight cancer and embrace survivorship. For more information, please visit, www.ulmancancerfund.org/headersforhope.
Media Contact Information:
Louise Waxler
Howard High School Stadium, 8700 Old Annapolis Road, Ellicott City, MD 21043
Ages 5 and under - free
Ages 6-18 - $5.00
Adults - $8.00 advanced sales (purchased by April 11th); $10.00 at the gate
Advanced ticket purchases will be available at the Will Call table located at the entrance to the stadium.
..... was established in honor of every individual who has been diagnosed with cancer; every family member who has held the hand of their loved one being treated for cancer; and all friends acting as a support system to someone who has been told the news they have cancer. Unfortunately, cancer more often than not hits home, which means this foundation was established for you.


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Teal Tunic 1 1
Lovely! I bought this tunic for myself and I am very pleased with it! It fits very well. I got the S/M, and am usually a medium in tops. The color is great as well as the accents. I am looking forward to wearing this top! December 20, 2012
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Hey, girl. Be careful that your beautiful body isn't crushed by that speeding taxi, so I can continue to worship every last one of your curves. OMG, you guys, Laurie Penny is the luckiest girl on earth—not only was she saved from getting flattened by a taxi at a busy New York intersection yesterday, she was saved by RYAN GOSLING.
It's SO weird because I totally had a dream once that Ryan Gosling saved me from getting hit by a car. Only in my dream he was naked. And the car was made out of chocolate. Also, Alexander Skarsgård was waiting in the wings just in case Gosling, you know, needed a break or anything.
You may have seen British writer Laurie Penny's post on Twitter yesterday, because it seems like it was retweeted about a jillion times. I mean, of COURSE it was, because how awesome is this?
More from The Stir: Ryan Gosling Stops Street Fight and Leaves Us Breathless (VIDEO)
As her story goes, Gosling stopped her from walking into opposing traffic on Tuesday evening, which she had started to do because she briefly forgot that New Yorkers drive on the right side of the road. Penny went on to say,
I was crossing 6th avenue in a new pink wig. Not looking the right way because I am from London. Ryan Gosling grabbed me away from a taxi. He did not say 'hey, girl.' He said 'hey, watch out!' Identity of no-idea-if-actually-a-manarchist-but-definitely-a-decent-sort Ryan Gosling confirmed by girl near me, who said 'you lucky bitch.'
Lucky bitch indeed. I'd be dining out on that story for, like, the rest of my life. ("Hey, did I ever tell you about the time that—" "YES. SHUT UP ABOUT RYAN GOSLING AND THE TAXI, OH MY GOD.")
The crazy thing is this isn't even the first time Gosling has been Manhattan's hottest and most sensitive superhero. Last August he was captured on video breaking up a street fight between a street vendor and customer, and if by chance you haven't seen the clip, it's well worth BICEPS taking a DELTOIDS look:
Boy, it's almost as if Gosling is on some sort of mission to make People magazine really regret that whole Bradley Cooper thing, because excuse me, when's the last time Cooper saved a woman's life or broke up a fistfight? Bradley may be able to grow a disturbingly porny moustache, but I'm pretty sure Ryan Gosling is definitively the Sexiest Man Alive. Or at the very least, the Sexiest Crossing Guard Alive.
Does this story only deepen your love for the undeniable magic that is Ryan Gosling?
Image via Flickr/gdcgraphics
I've love Ryan Gosling since his "Young Hercules" and "Breaker High' days... so not fair.
Good lord people, stop overusing the word "literally"! Is there some way that Ryan saving the woman could have been figurative? I don't think so!
Gah, he is the one celebrity that my pulse quickens over. Seriously. He is perfect.
He's such a sweetheart. Aww!
But...its sad that those girls are just giggling and filming while someone is getting attacked in the middle of the street.
lmfao @ "needed a break" that's great.
This guys is alittle angel that fell from the heavens above............. even if it was a dream it's still wonderfull. Not crazy about "pretty, blond" boys, but he is my one and only exception.
Well Laurie, I don't mean to be a dickhead either, but when Ryan Gosling, I repeat, RYAN GOSLING, saves your inattentive ass from oncoming New York traffic, you thank your lucky stars and NEVER question your newfound popularity. I'm sorry if you find our excitement off-putting. Next time look both ways before dealing with New York traffic.
Have to agree with MomLily67 Ryan is the exception to pretty blond boys. Angel from heaven indeed!
I heard about him saving the woman's life. That's great and he's cute!


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More than 100,000 people are expected to pack metro Atlanta's sidewalks and streets this weekend with Music Midtown, the PGA Tour Championship and UNC-Chapel Hill at Georgia Tech. That said, Atlanta police are asking locals to plan accordingly.Two more events -- Atlanta Fall Gift & Home Furnishings Market at AmericasMart and Miranda Lambert's Locked & Reloaded Tour at Aaron's Amphitheatre in Atlanta -- will be adding a fair amount of traffic to the mix.Tens of thousands of music lovers will start spilling into Piedmont Park, located off of 10th Street and Piedmont Avenue in the heart of Midtown, about noon Friday. Last-minute preps were underway with traffic cones being set up, organizers preparing to close down nearby roads to allow for foot traffic and police taking up their stations to be ready as the crowds arrive.
Set up crews worked all-day Thursday making the last round of final preparations for huge annual music festival. They party gets poppin' Friday and runs through Saturday night. Nearby resident Chris Slade says he knows all-too-well what to expect this weekend."They did it for about 10 years. The recession killed it off, but it's back again," he said. "It's bigger than ever, lot of people coming, lot of bands."Other area residents like Terry Shoemaker, from Sandy Springs, say Music Midtown is legendary. He says he's always wanted to go."I've not been to Music Midtown and I've always wanted to go, but got some other things going on this weekend. I won't be able to make it this time; but, yeah, I think it's a really good festival, glad to see they have it back," Shoemaker.Some of the big headliners on tap this year are The Red Hot Chili Peppers, Phoenix, Journey and Kendrick Lamar. Striking a different chord, sports lovers will also be in Heaven this weekend. Atlanta hosts the Tar Heels (1-1) in town to take on the Yellow Jackets (2-0) at Bobby Dodd Stadium on Saturday. Then, there's the PGA Tour Championship at the East Lake Golf Club, running through Sunday. It's the 13th time the East lake Golf Club has hosted the tour championship.
Thousands of people are also expected at the North Georgia State Fair in Marietta. Police advise Atlanta motorists to expect heavier than usual vehicle and foot traffic all around town. They're advising event-goers to ride MARTA when they can.Police say event-goers should definitely remain vigilant of any out-of-the-ordinary in their area. Be sure to call 911 to report any suspicious activity.If you're going to leave any of your valuables in a vehicle, then please make they are out of plain sight and secured, if possible. Reports of laptops, GPS units, tablet computers, purses, firearms and other costly items being stolen from vehicles tend to be very common.If possible, leave these items at home, Atlanta police said. Take them with you, if you can.
So how will the weather hold up for the outdoor events? The FOX 5 Storm Team says that rain is a possibility on Saturday. A brief period of showers and thunderstorms will move from the northwest to the southeast across the metro area, according to FOX 5 Storm Team chief meteorologist Ken Cook. That means a chance of rain during the morning hours in northwest Georgia, from 11 a.m. to 3 p.m. in the mid-metro area and then from 3 p.m. to 7 p.m. in areas southeast and south of Atlanta.
More info:Music MidtownUNC-Chapel Hill at Georgia TechPGC Tour Championship at East Lake Golf ClubAtlanta Fall Gift & Home Furnishings Market at AmericasMartMiranda Lambert's Locked & Reloaded Tour at Aaron's AmphitheatreNorth Georgia State Fair FOX 5 Weather
KMSP-TV11358 Viking DriveEden Prairie, MN 55344
Phone: (952) 944-9999Fax: (952) 942-0455


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I'm working on a WordPress blog for an awesome Salt Lake photographer. During the design process we came to the agreement that his logo needed some updating. This is the final design (I think it is revision 16). :o) I'm so thrilled with the end result and glad that we didn't settle on any of the 15 previous revisions. This one is a perfect blend of elegant and technical, which suits his photography style. Hoping to finish the blog and link it up in the next few days.
Very nice. I love the way the name is incorporated with the blue velvet design.


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Every day, some right-winger bombards the offices of Capitol Hill Blue with the outlandish claim that Mitt Romney is somehow qualified to be President because he is a good businessman.
Christ, what a crock. Business has nothing to do with running a country and many could argue that it is the kind of big business that Romney represents that has put this country into economic chaos.
While Romney may know how to make money, being a head of state has nothing to do with getting rich. A President requires many skills — most of which neither Romney or current President Mitt Romney possess — and running a jobs-sucking hedge fund ain't one of them.
At this point, someone in the peanut gallery will rise up in righteous indignation with "yeah, but a businessman is better than a community organizer."
Granted, it shouldn't take much to be better than a monumental failure like Barack Obama.
But Mitt Romney, in our opinion, ain't the one for the job.
Romney's biggest problem is the one that inflicts many candidates of his ilk: A constant attack of incompetence that sends projectile verbal diarrhea spewing out of his mouth and coating the political landscape with stuff that stinks to high heaven.
The presumed GOP candidate's overseas junket proves once again that he can't think on him feet. Hell, he probably has trouble walking and chewing gum without stumbling.
Without a prepared script, Romney is a cross between Henny Youngman and Rodney Dangerfield. His one-liners fall flat and he gets no respect because he doesn't deserve any.
He lacks the ability to multitask, is easily distracted and can't stay on message because that message is constantly shifting.
As governor of Massachusetts, he avoided getting into the nitty-gritty of politics or government operation. He chooses to tout a record that falls apart under scrutiny.
Newsweek magazine focuses on what it calls Romney's "Wimp factor."
Good call. Romney is a wimp. We've had enough wimps in the White House. Don't we have any leaders in this nation?
For some reason, watching Romney stumble and mumble his way through his muddled campaign reminds us of a surprising speech given many years ago by the father of one of the Marshall University football players killed in a plane crash in West Virginia.
During the memorial service, the father said this of his son:
He didn't know the meaning of the word "fear." In fact, he didn't know the meaning of a lot of words.
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14 Responses to "Mitt Romney: Empty suit, empty mind"
Good commentary chief. Our political and cultural debates in America are categorized into lists of labels. Gov. Romney is not up to being labeled as he skips around changing his words with every speech. He is no intellect and certainly is not connected with any level of American cultures.
He was picked up by the Republican Party in its latest design against the independence of women. He was raised in a faith that promoted a white supremacy culture and was soon labeled as an anti-Muslim .We really have no idea what he will be if he wins in November. Not even Fox can find his agenda.
Love that header!
I think they call it a RINO ! Republican in name only. hehehe
Wayne. Yes indeed; I've been called a RINO often.
Jim B. "A Mind is a terrible thing to waste" was a poster I used on my bookstore door. Austine Hearst told me her son wrote that for his San Francisco Examiner paper.
Jim B. Great Twain quote.
I should read in here more often.
I like to invest and if Obama was a stock I would have dumped that dog long ago and accepted my losses. But what invest options do I have? I could go with Mittens, INC. but I've seen their IPO info and nothing makes me warm and fuzzy especially their management team. This is a tails or heads and you lose unless, of course, that coin lands on its edge.
Quote of the week: "Romney's biggest problem is the one that inflicts many candidates of his ilk: A constant attack of incompetence that sends projectile verbal diarrhea spewing out of his mouth and coating the political landscape with stuff that stinks to high heaven."
Regarding this article's title, there was a famous campaign slogan many years ago: "A mind is a terrible thing to waste."….but in this case if it's empty, maybe not?
Now, regarding the Rom getting in over his head on island and continent, I found a quote from Mark Twain that might explain what happened:
"The gentle reader will never, never know what a consummate ass he can become until he goes abroad. I speak now, of course, in the supposition that the gentle reader has not been abroad, and therefore is not already a consummate ass. If the case be otherwise, I beg his pardon and extend to him the cordial hand of fellowship and call him brother."
– Innocents Abroad
I fear Doug is right on in his assessment of the Rom…
If he were still alive, I often wonder what old Senator Barry Goldwater would have to say about our current crop of Republicans.
My hunch is that he's turning over in his grave
The monied interests don't want leaders. They want "yes men" they can control with graft and blackmail. The buck stops in a back room behind closed doors with shadowy figures that control the purse strings. Follow the money newsman.
"Extremism in the defense of liberty is no vice."
Barry Goldwater
When I read your article Doug, I had to smile!!! Anyway, Romney was chosen by the establishment simply because he is made of clay. Clay, to be sculpted into any shape desirable by the establishment. empty suit, empty mind as you say.
Hey, Mitt IS a job creator.
Unfortunately, those jobs are all in China and India!
Man, I am glad one person in this world knows that running this gov't isn't like running a business. I mean please, we have all these business types freaking over debt, which isn't really killing us, like it means the "business" is about to collapse. Hello? We have been in debt more often than not in the last 100 years and became the greatest economic power ever. Get over the debt crap. Running around cutting programs and crap when unemployment is up is insane. Live with the debt for a bit and keep the frickin' economy perking.
Our biggest mistake during this latest downfall was running around trying to balance the books. That crap cost a lot of jobs! I mean look at a place without debt. Take Missouri, please. They have the Hancock amendment which GUARANTEES a balanced budget and they are like the third world when it comes to job creation. Please quit thinking that this is a business folks.
Everyone should remember that this election is not just about selecting a candidate for president.. Keep in mind that we need to also elect Democratic Senators and congressmen or we will have another 4 years of obstinate house and senate that want to cut Social Security, medicare, Medicade, Cut our vets, cut back on teachers firemen, policemen, and students.Kill the middle class, break unions so the working man has to accept whatever is thrown to him, and don't forget that they will not raise taxes on the rich people. Remember Santorum saying that Obama is a snob for wanting every child to have an education? Remember Newt Gingerich saying that poor 6 year olds should get a job as a janitor? Does all this look good to you? Make up two lists. One saying what you don't like about the Democrats and the other saying what you don't like about the Republicans. Now look it over and see which way you will vote.
Romney has been preparing for the WH since 2002 when he had Olympic buttons emblazoned with his likeness . . .
One would have thunk that in the intervening ten years years since 2002 that Romney would have called in [or hidden better] his overseas accounts and put a hold on re-building house number five in ritzy La Jolla, CA.
The dressage sideshow [30 out of 50] with Ann Romney's "You people" remark only elongated 1% divide from the rest of us . . .
Obama could not be luckier – with a gloomy 8.3% jobless rate [more like 20% unofficially] – than to have a soulless and cardboard caricature of a modern Gordon Gecko as his opponent in the fall.
Obama is very lucky indeed!!
p.s. I very much appreciate your scrapiness Doug . . . Have you read Mike Lofgran's "Goodbye to All That: Reflections of a GOP Operative Who Left the Cult"
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reviews & comments (51)
Great basic recipe. We've made it 3 times this week. I added mushrooms & broccoli.
Tasted great and now I know how they make it in the Chinese Restaurant! I think it requires practice to get the bok choy cooked right. I don't have a wok, just an iron skillet. I thought it was a little greasy so next time I am steaming the bok choy in the steamer and make the sauce separately and then pour it over, that would eliminate the peanut oil, and it would still taste great with half the sesame oil.
I expected this to not be cooked enough, but it was cooked perfectly. I halved the recipe (as that was all the bok choy I had) and used half "mini toy choy" and half "bonsai choy". I added the toy choy first as it had curly leaves and looked like it probably needed to cook longer, and in the end those leaves did hold up better than the flat bonsai choy leaves. I used some cooking liquid I had on hand (some combination of vegetable stock, beef stock and beet cooking liquid I suspect) instead of chicken stock. I think the sauce was the right consistency for the dish. To those who managed to burn the garlic, perhaps you are cooking it too long in the initial step, or the oil is too hot? I did not exceed the time required and my garlic was still fairly white (at least on the top side) when I added the choy, but it was perfectly soft and well-done at the end.
This receipe starts with the technique of burning a bunch of garlic and making the kitchen smell bad. Then you add a few more ingredients and it turns to bok choy in gravy. I was hoping for a crisp clean bok choy stir fry with garlic, this was not it.
I agree with Ms. Tabasko, nix the cornstarch as long as the Bok Choy is properly dried... Other than that, the timing on the recipe is flawless
This recipe is great, though I'm still trying to find where/when the sesame oil goes. I added firm tofu, a little chopped onion and a sliced celery stalk. You need hi heat to get cornstarch to thicken - to thicken I suggest that once everything is cooked, removing the all but liquid and turning the heat up very high till the sauce thickens, if it gets too thick you can add broth or soy or water.
Made exactly per the recipe (except I grated the garlic instead of slicing it) and it was super fast and easy to make. Turned out delicious, but the sauce didn't thicken a whole lot, which was fine. Was still very velvety due to the cornstarch.
I made a few modifications to this. Added 1 tbsp ponzu (instead of soy sauce) and 1 tbsp fish sauce to the broth and cornstarch (no additional salt). I don't own a wok so I used ~1 1/2 tbsps peanut oil in a large non-stick frying pan (didnt think it needed quite so much oil). I kept the heat on medium as to not burn the ~ 4-5 cloves of garlic. I also added a little bit of freshly grated ginger at this point. Only had slightly over 1 lb of baby bok choy, added it all at once. The sauce didnt really seem to thicken upon simmering so I don't see the point of the cornstarch. Nonetheless, this was really tasty. Served with miso-glazed salmon steaks (Bon Appetit, May 2011) and some short-grain brown rice with sambal oelek.
really good, but not sure it needs to be cooked in oil. I used arrowroot powder instead of cornstarch and the sauce was good. Used half no-chix broth and a bit of fish sauce. Probably could just steam the bok choy in the sauce and make it a little healthier. also, added shallots to the saute and a little ginger. great with pineapple fried rice and/or pork & pineapple kebabs.


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OCD, as we know, is largely about experiencing severe and unrelenting doubt. It can cause you to doubt even the most basic things about yourself – even your sexual orientation. A 1998 study published in the Journal of Sex Research found that among a group of 171 college students, 84% reported the occurrence of sexual intrusive thoughts (Byers et al, 1998). In order to have doubts about one's sexual identity, a sufferer need not ever have had a homo- or heterosexual experience, or any type of sexual experience at all. I have observed this symptom in young children, adolescents, and adults as well. Interestingly, Swedo et al., 1989 found that approximately 4% of children with OCD experience obsessions concerned with forbidden, aggressive, or perverse sexual thoughts.
Although doubts about one's own sexual identity might seem pretty straightforward as a symptom, there are actually a number of variations. The most obvious form is where a sufferer experiences the thought that they might be of a different sexual orientation than they formerly believed. If the sufferer is heterosexual, then the thought may be that they are homosexual. If, on the other hand, they happen to be homosexual, they may obsess about the possibility that they might really be straight. Going a step beyond this, some sufferers have obsessions that tell them that they may have acted, or will act on their thoughts. A variation on doubt about sexual identity would be where the obsessive thought has fastened onto the idea that the person simply will never be able to figure out what their sexual orientation actually is. Patients will sometimes relate their belief that, "I could deal with whatever my sexuality turns out to be, but my mind just won't let me settle on anything." Some people's doubts are further complicated by having such experiences as hearing other people talking or looking in their direction and thinking that these people must be analyzing their behavior or appearance and talking about them – discussing how they must be gay (or straight).
For those with thoughts of being homosexual, part of the distress must surely be social in origin. Let's face it: gay people have always been an oppressed minority within our culture, and to suddenly think of being in this position and to be stigmatized in this way can be frightening. People don't generally obsess about things they find positive or pleasurable. I have sometimes wondered if those who experience the most distress from such thoughts as these do so because they were raised with more strongly homophobic or anti-gay attitudes to begin with, or if it is simply because one's sexuality can be such a basic doubt. I suppose this remains a question for research to answer. The older psychoanalytic therapies often make people with this problem feel much worse by saying that the thoughts represent true inner desires. This has never proven to be so.
Doubting something so basic about yourself can obviously be quite a torturous business. When I first see people for this problem, they are typically engaged in any number of compulsive activities, which may occupy many hours of each day. These can include:
Looking at attractive men or women, or pictures of them, or reading sexually oriented literature or pornography (hetero- or homosexual) to see if they are sexually excitingImagining themselves in sexual situations and then observing their own reaction to themMasturbating or having sex repeatedly just for the purpose of checking their own reaction to it. (This may also include visiting prostitutes in more extreme cases)Observing themselves for evidence of "looking", talking, walking, dressing, or gesturing like someone who is either gay or straight.Compulsively reviewing and analyzing past interactions with other men or women to see if they have acted like a gay or straight personChecking the reactions or conversations of others to determine whether or not they might have noticed them acting inappropriately, or if these people were giving the sufferer strange looksReading articles on the internet about how an individual can tell if they are gay or straight to see which group they might be most similar toReading stories by people who "came-out" to see if they can find any resemblance to their own experiencesRepeatedly questioning others or seeking reassurance about their sexuality Compulsive questioning can frequently take place, and usually involves others who may be close to the sufferer. The questions are never-ending and repetitive. Some of the more typical questions sufferers are likely to ask can include those in the following two groupings:For those who obsess about not knowing what their identity is:
For those who obsess that they are of the opposite sexual orientation:
In terms of the last question above, one of the most difficult situations for this group of sufferers is when they experience a sexual reaction to something they feel would be inappropriate. A typical example would be a heterosexual man who experiences an erection while looking at gay erotica. It is important to note that it is extremely common for people to resort to all sorts of fantasy material concerning unusual or forbidden sexual behaviors that they would never actually engage in, but that they do find stimulating. Under the right circumstances, many things can cause sexual arousal in a person. The fact of the matter is that people react sexually to sexual things. I am not just talking about people with OCD here, but about people in general. I cannot count the number of times that patients have related to me that they have experienced sexual feelings and feelings of stimulation when encountering things they felt were taboo or forbidden. This, of course, then leads them to think that their thoughts must reflect a true inner desire, and are a sign that they really are of a different sexual orientation. This reaction is strengthened by the incorrect belief that homosexual cues never stimulate heterosexuals. One further complicating factor in all this is that some obsessive thinkers mistake feelings of anxiety for feelings of sexual arousal. The two are actually physiologically similar in some ways. Things become even more complicated by a number of cognitive (thinking) errors seen in OCD. It is these errors, which lead OC sufferers to react anxiously to their thoughts, and then to have to perform compulsions to relieve that anxiety. Cognitive OCD theorists believe that obsessions have their origin in the normal unwanted intrusive thoughts seen in the general population. What separate these everyday intrusions from obsessions seen in OCD are the meanings or appraisals that the OCD sufferers attach to the thoughts. As I like to explain to my patients, their problem is not the thoughts themselves, but instead it is what they make of the thoughts, as well as their attempts to relieve their anxiety via compulsions and avoidance.
Some typical cognitive errors made by OC sufferers include:
The effect of the questioning behavior on friends and family can be rather negative, drawing a lot of angry responses or ridicule after the thousandth time. One young man I know questioned his girlfriend so often that she eventually broke up with him and this added to his worries since he now wondered if she did so because he wasn't a "real man".
The compulsive activities sufferers perform in response to their ideas, of course, do nothing to settle the issue. Often, the more checking and questioning that is done, the more doubtful the sufferer becomes. Even if they feel better for a few minutes as a result of a compulsion, the doubt quickly returns. I like to tell my patients that it is as if that information-gathering portion of their brain is coated with Teflon©. The answers just don't stick.
In addition to performing compulsions, one other way in which sufferers cope with the fears caused by the obsessions is through avoidance, and by this I mean directly avoiding everyday situations that get the thoughts going. This can involve:
Needless to say, it is crucial for all OCD sufferers to understand that there is no avoiding what they fear. Facing what you fear is a way of getting closer to the truth. The purpose of compulsions is, of course, to undo, cancel out, or neutralize the anxiety caused by obsessions. They may actually work in the short run, but their benefits are only temporary. OC sufferers cannot process the information they provide, and it just doesn't stick. It is sort of like having only half of the Velcro. Also, it is important to understand that compulsions are paradoxical – that is, they bring about the opposite of what they are intended to accomplish. That is, to help the sufferer to be free of anxiety and obsessive thoughts.
I like to tell my patients that: "Compulsions start out as a solution to the problem of having obsessions, but soon become the problem itself."
What compulsions do accomplish is to cause the sufferer to become behaviorally addicted to performing them. Even the little bit of relief they get is enough to get this dependency going. Compulsions only lead to more compulsions, and avoidance only leads to more avoidance. This is really only natural for people to do. It is instinctive to try to escape or avoid that which makes you anxious. Unfortunately, this is of no help in OCD.
Another problem that arises from performing compulsions is that those who keep checking their own reactions to members of the opposite or same sex will inevitably create a paradox for themselves. They become so nervous about what they may see in themselves that they don't feel very excited, and then think that this must mean they have the wrong preference. When they are around members of their own sex, they also become anxious, which leads to further stress and, of course, more doubts about themselves. The flip side of this is when they look at things having to do with sex of an opposite orientation and then feel aroused in some way, which they then conclude to mean that they liked it, which means that they are gay (or straight). This is the mistake I referred to earlier when I stated that people react sexually to sexual things.
People like to ask if there are any new developments in OCD treatments. Aside from a few new medications since the last article, treatment remains essentially the same. The formula of cognitive/behavioral therapy plus medication (in many cases) is still the way to go. The particular form of behavioral therapy shown to be the most effective is known as Exposure and Response Prevention (ERP).
ERP encourages participants to expose themselves to their obsessions (or to situations that will bring on the obsessions), while they prevent themselves from using compulsions to get rid of the resulting anxiety. The fearful thoughts or situations are approached in gradually increased amounts over a period of from several weeks to several months. This results in an effect upon the individual that we call "habituation." That is, when you remain in the presence of what you fear over long periods of time, you will soon see that no harm of any kind results. As you do so in slowly increasing amounts, you develop a tolerance to the presence of the fear, and its effect is greatly lessened. By continually avoiding feared situations and never really encountering them, you keep yourself sensitized. By facing them, you learn that the avoidance itself is the "real" threat that keeps you trapped. It puts you in the role of a scientist conducting experiments that test your own fearful predictions, to see what really happens when you don't avoid what you fear. The result is that as you slowly build up your tolerance for whatever is fear provoking; it begins to take larger and larger doses of frightening thoughts or situations to bring on the same amount of anxiety. When you have finally managed to tolerate the most difficult parts of your OCD, they can no longer cause you to react with fear. Basically, you can tell yourself, "Okay, so I can think about this, but I don't have to do anything about it." By agreeing to face some short-term anxiety, you can thus achieve long-term relief. It is important to note that the goal of E&RP is not the elimination of obsessive thoughts, but to learn to tolerate and accept all thoughts with little or no distress. This reduced distress may, in turn, as a byproduct, reduce the frequency of the obsessions. Complete elimination of intrusive thoughts may not be a realistic goal, given the commonality of intrusive thoughts in humans in general.
Using this technique, you work with a therapist to expose yourself to gradually increasing levels of anxiety-provoking situations and thoughts. You learn to tolerate the fearful situations without resorting to questioning, checking, or avoiding. By allowing the anxiety to subside on its own, you slowly build up your tolerance to it, and it begins to take more and more to make you anxious. Eventually, as you work your way up the list to facing your worst fears, there will be little about the subject that can set you off. You may still get the thoughts here and there, but you will no longer feel that you must react to them, and you will be able to let them pass. There are many techniques for confronting sexual and other obsessions that we have developed over the years. Some of these techniques include:
These are some typical exposure therapy homework assignments I have assigned to people over the years:
Some typical response prevention exercises might include:
Some typical exposure homework for those with doubts about their own sexual identity might include:
Some corresponding response prevention exercises to go along with the above would be:
Many of the above therapy tasks can sound scary and intimidating. Obviously, you don't do these things all at once. Behavioral change is gradual change. Recovering from OCD is certainly not an easy task. We rarely use the word 'easy' at our clinic. It takes persistence and determination, but it can be done. People do it all the time, especially with proper help and advice. My own advice to those of you reading this would be to get yourself out of the compulsion trap, and get yourself into treatment with qualified people.
Fred Penzel, Ph.D., is a licensed psychologist who has specialized in the treatment of OCD and related disorders since 1982. He is the executive director of Western Suffolk Psychological Services in Huntington, Long Island, New York, a private treatment group specializing in OCD and O-C related problems.
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This time of year if you haven't come down with a cold consider yourself lucky.
"Most of them come from your hands. You touch surfaces, you scratch your nose, the virus gets in," said Dr. Don Bucklin with U.S. Health Works.
But a scratchy throat and a cough might be the least of your worries. Research shows there's one bug, adenovirus 36, floating around that could make people gain weight. In most cases it initially shows itself as an upper respiratory infection.
"It doesn't affect everybody. But in people who are obese about 30 percent have had evidence of being infected by type 36," said Dr. Bucklin.
Dr. Bucklin said the virus doesn't take long to get over but in some people it modifies their DNA, changing how fat cells work, slowing down a person's metabolism.
"If you just compare children who are positive for this virus to children who are not, the children who are positive have somewhere around a 50 lb. weight gain. I mean it's incredible," said Dr. Bucklin.
The only way to tell if you've been exposed to adenovirus 36 is if doctors test for the presence of antibodies.
"Even if you came in and say I think I have a type 36 adenovirus what do I do. We really wouldn't be able to help you at this point because you'd just get over it in a week or so. But your body might still be changed," said Bucklin.
Dr. Bucklin said about 10 percent of people who aren't obese have been exposed to adenovirus 36. The virus just didn't affect them the same way.
Right now doctors at the Obetech Obesity Research Center have developed an experimental vaccine. However, it's years away from becoming available.
Copyright 2013 CBS 5 (KPHO Broadcasting Corporation). All rights reserved.


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If someone comes to you and discloses that she/he has been sexually assaulted, provide support and encourage the survivor to speak with one of the following campus supports: Sexual Assault Response Team (SART) member, counseling center staff, or campus safety. Team members and members of the counseling staff can be reached at extension 6408. Campus Safety can be reached at extension 6300. Individuals in these areas can be accessed 24 hours and can be expected to meet immediately with the survivor. The survivor also has the option to access support off campus through the Victims Resource Center (823-0765).
If a survivor refuses to speak to one of the above referral sources, you must review the Sexual Assault Booklet with her/him to clearly define options. In addition, all University employees are required to complete an anonymous Sexual Assault Incident Report and an employee protocol check list immediately. You must send this form directly to the Sexual Assault Response Team (SART) coordinator (Sr Cindy March - SSC extension 6366) By law, (The University and University Security Information Act), all higher education institutions must keep accurate statistics of reported sexual assaults. Misericordia University is required to disclose these anonymous statistics annually to the state police, the University community and all applicants upon request. In addition, this report is used to determine if there is any additional risk to the University community.
*The University is a community of trust whose existence depends on strict adherence to standards of conduct set by its members. Sexual misconduct is a serious violation of these standards and will not be tolerated.
Sexual assault/misconduct is defined as threats and/or deliberate physical contact of a sexual nature which is against another person's will or without that person's consent. Examples of such behavior include, but are not limited to, the following:
* The University encourages all members of its community to be aware of both the consequences of sexual misconduct and the options available to survivors. The University urges survivors to seek assistance using any appropriate resources particularly the University's Sexual Assault Response Team (696-7145), Counseling Center (674-6408) Campus Safety (674-6300), Health Center (674-6276) and/or the Victims Resource Center in Wilkes Barre (823-0765).
* A student charged with sexual misconduct can be disciplined under the University's conduct code and may be prosecuted under Pennsylvania criminal statutes. Even if the criminal justice authorities choose not to prosecute, the University can pursue disciplinary action, which could result up to and including dismissal from the University. Both the accuser and the accused will have the same opportunity to have a non legal advocate present during the campus disciplinary proceedings and both will be informed of the outcome of the hearing.
* The University encourages victims to notify the proper law enforcement authorities and preserve all physical evidence.
* After an alleged sexual assault, a student may request a change in living or academic situations. The University will honor that request whenever possible.
* The University will provide educational programs to promote awareness of sexual assault, acquaintance rape, and all other sexual misconduct behaviors to its community
Sexual Assault Incident Report
This form is intended to convey information needed to track the University response to the incident being reported, as well as to assess the danger the incident represents to the community at large. All efforts must be made to maintain the survivor's anonymity; no information should be included which might identify the survivor. Return to Sr Cindy March, SSC extension 6366. To download this form please click here
Employee Protocol Checklist
Employees of the University should complete this form by initialing each item, based on direct discussions with an individual reporting an assault. Please refer to the Sexual Assault Booklet for more information about each step. To download this form please click here
Revised 03-10


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Rate Dr. George R. Moro
Dr. George R. Moro's Ratings
Dr. Moro is a great surgeon. So happy that I was referred to him. He is kind and courteous and takes his time explaining your surgical options and answering questions. I highly recommend him.
Submitted May 9, 2013 | flag
Dr. Moro is human being 1st. Something that most Doctors never learned in Med School He cares about you, he's direct in his approach to treating cancer of the colon and he takes the time to discuss all issues of concern. I'm a general contractor and real estate broker who had colon cancer at the age of 41. When I met Dr. Moro I wanted the straight scope which Dr Moro gave me. My experience with most Doctors is they tend to candy coat your medical issues instead of hitting them head on. I appreciated Dr. Moro giving me the truth no matter how hard it is to take sometimes. Yes I'm a survivor 14 years. I thank God I had Dr. Moro as my Doctor and Lilli his office manager who was the squeeky wheel who got the grease when it came to getting the insurance provider to stand behind their duty to provide the necessary insurance which I paid for.
Submitted April 13, 2011 | flag
The entire front office staff is the nicest office staff I have ever had the pleasure of meeting. Dr. Moro was kind, thoughtful, and very proactive. I could not have been more comfortable in a doctor's office having an examination of this sort. I cannot say enough about this doctor and staff, and how wonderful they truly are. I feel very lucky to have had the opportunity to be seen by him.
Submitted May 4, 2010 | flag
Dr. Moro is a great doctor. He performed colon resection on me six years ago. The surgery was a success! I have no complication at all.
Submitted May 4, 2010 | flag
Unlike other reviewers, I'm tremendously grateful to this man. I was injured while giving birth. I went to every damn Dr. in the O.C. & all of their operations failed, until one of them referred me to Dr. Moro. Dr. Moro was THE man that gave me my life back! He and his wife Lily (his assistant) ALWAYS treated me with compassion & kindness. I REALLY have a soft spot for this Dr and am tremendously grateful he fixed me! I LOVE this Dr & this office!
Submitted Nov. 11, 2009 | flag
I chose Dr. Moro to remove my colon and construct a J-pouch since 95% of my colon was ulcerated and I didn't respond to any of the many medications I had tried. I found Dr. Moro to be an excellent surgeon but I did "suffer" an unexpected complication of the surgery....urinary retention. After the shock subsided I learned how to self-catheterize and, fortunately, my urinary function gradually returned to normal. I just wish I had known this might happen. Dr. Moro created a beautiful stoma....much better than most people have had. This was important to prevent receding and leakage. My J-pouch is also perfect. The only problem I had with Dr. Moro was dealing with his office manager. It was because of her, mainly, that I chose to go to another colorectal surgeon to have the second part of the surgery completed. Dr. Moro conducts a support group for those of us who have had this surgery. He's a wonderful teacher. He is also one heck of a nice guy! Oh, I swear by Hoag Hospital!
Submitted March 18, 2007 | flag
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42 U.S. Code § 3538 - Rescheduling and refinancing of Federal loans
The Secretary of Housing and Urban Development is authorized to refinance any note or other obligation which is held by him in connection with any loan made by the Department of Housing and Urban Development or its predecessor in interest, or which is included within the revolving fund for liquidating programs established by the Independent Offices Appropriation Act of 1955 [12 U.S.C. 1701g–5], where he finds such refinancing necessary because of the loss, destruction, or damage (as a result of a major disaster) to property or facilities securing such obligations. The Secretary may authorize a suspension in the payment of principal and interest charges on, and an additional extension in the maturity of, any such loan for a period not to exceed five years if he determines that such action is necessary to avoid severe financial hardship.
Source(Pub. L. 91–606, title II, § 236(b),Dec. 31, 1970, 84 Stat. 1754.)
References in Text
The Independent Offices Appropriation Act of 1955, referred to in text, is act June 24, 1954, ch. 359, 68 Stat. 272. Provisions of the act which established the revolving fund for liquidating programs are classified to section 1701g–5 of Title 12, Banks and Banking. For complete classification of this Act to the Code, see Tables.
Section was not enacted as part of the Department of Housing and Urban Development Act which comprises this chapter.
Effective Date
Section effective Dec. 31, 1970, see section 304 ofPub. L. 91–606, set out as an Effective Date of 1970 Amendment note under section 165 of Title 26, Internal Revenue Code.
The table below lists the classification updates, since Jan. 3, 2012, for this section. Updates to a broader range of sections may be found at the update page for containing chapter, title, etc.
The most recent Classification Table update that we have noticed was Tuesday, August 13, 2013
An empty table indicates that we see no relevant changes listed in the classification tables. If you suspect that our system may be missing something, please double-check with the Office of the Law Revision Counsel.
|Description of Change
|Session Year
|Public Law
|Statutes at Large
LII has no control over and does not endorse any external Internet site that contains links to or references LII.


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CVSShort for Concurrent Versions System, an open-source, network-transparent program that allows developers to keep track of different development versions of source code. CVS does not maintain multiple versions of source code files but keeps a single copy and records of all of the changes that are made. When a developer wants a particular development version of a file, CVS will reconstruct that version based on its records.
Bugs can often get into code when it is modified and may not be detected until long after the modification is made. CVS can retrieve old versions of the code, allowing the developer to see precisely which change caused the bug. CVS is also useful when more than one person is working on a specific file, where it is possible for the developers to overwrite each other's changes. CVS solves this problem by having each developer work in an individual directory and then merging the work from each after the work is complete.
It is important to note that CVS is not a build system but rather a way to control disparate versions of code as it is developed over time.
CVS is also called a version control system.
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Metro Photo Challenge: Grand prize trip to Ghana
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Tigers: Tracking a Legend
Bi-Plane Flights
Air Zoo Science Innovation Hall of Fame Awards
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From educational programs to field trips and homeschool programs, the Air Zoo offers fun and interactive opportunities for every student!
Group Scholarship Opportunities
The Air Zoo's Science Inspiration Fund offers funding assistance to schools and other organizations for field trips, group visits, and educational outreach programs.
Education Programs
We offer both on-site and off-site educational programs. To see how we can meet your needs, please contact one of our Event Coordinators at 269.350.2848.
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Bring your class to the Air Zoo for a fun and educational experience.
Science Innovation Hall of Fame Awards!
If you're a K-12 Educator or a High School student doing amazing things in Science, Technology, Engineering, Art, or Mathematics, we want to hear about it! Award Applications are due April 4th, 2014
Educator Resources
The Air Zoo is working to provide educators with an array of resources including lesson plans, grants/funding, and professional development opportunities.
The Air Zoo provides kids with great adventures that include spring break camps, summer camps, overnight camps, scouting events, Homeschool Discovery Days and even birthday parties. No matter what you are looking for, the Air Zoo has something to make the kids beg for more.
Kid's Summer Science Camps
Enjoy a week of science exploration during the Air Zoo's summer camp experiences, designed for kids ages 4-17. Our professional educators will share the pure joy of science, technology, engineering, and aviation with campers through hands-on activities and interactive experiments.
Birthday Parties
You can have the coolest birthday party of the year at the Air Zoo. With great food, fun rides and cool aircraft, this will be one birthday you won't ever forget!
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Spend a night at the museum and snooze under the SR-71 Blackbird! Choose from a space- or aviation-themed Overnight Camp!
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The Air Zoo works with Boy Scouts, Girl Scouts and Brownies to learn about aviation, space and science. We have a variety of special events and classes held throughout the year.
Simple Science Experiments
Kids will have a blast with these quick and easy hands-on activities!
SkySpace Kids Club
Join the Air Zoo's club created just for kids! Members will have access to exclusive club activities, drawings for prizes and more!