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They say, "Perception is reality." If that is the case, the American Medical Association (AMA) is in serious trouble.
In a recent survey of physicians conducted by the Atlanta-based physician recruitment firm Jackson & Coker, doctors believe that the AMA no longer represents their views. A whopping 77 percent of physicians reject that premise that the AMA currently reflects their profession. Only 11 percent said the nation's oldest doctors' organization today stands for what they do. (To view the survey, go to: http://www.jacksoncoker.com/news/News.aspx?sc_cid=AMA)
When asked if they agreed with the AMA's support of federal health reform, physicians said the organization sold out the nation's medical profession. The AMA's high profile endorsement of ObamaCare has been questioned by AMA and non-AMA member physicians from every corner of the country.
So why did the AMA turn its back on the medical professional?
Many believe that the AMA is deeply conflicted. You see, the AMA was torn between generating revenue versus reflecting the position of America's practicing physicians. The AMA owns the mechanism by which the entire healthcare delivery system is reimbursed – a coding system used for Medicaid and Medicare reimbursements and then utilized in the private health insurance market. The contract for CPT codes or Current Procedural Technology belongs exclusively to the AMA.
In 2008, the AMA collected an estimated $70 million from books, workshops, and licensed data files related to CPT codes, according to the National Center for Policy Analysis. Membership dues accounted for less than 16 percent of 2008 revenues, according to the NCPA.
Clearly, the AMA is conflicted between the revenue which is generated by the CPT coding system and doing what's right for the medical profession.
And, the Jackson & Coker poll speaks volumes about this conflict.
When asked why former AMA member physicians dropped their AMA membership, over half pointed to the "CPT business is a conflict of interest."
And the current CPT coding system is also a major barrier to fundamental, comprehensive and legitimate healthcare reform.
Most experts agree that ObamaCare was little more than a band-aid on a system which needs real change. There are no CPT codes for creating a system which rewards improved health outcomes. There are no CPT codes which pay physicians and hospitals for providing outstanding patient care. The CPT coding system reinforces the status quo. So, when the AMA endorsed national health reform, it did so to preserve the current system which is clearly broken.
But what does this mean going forward?
First, the Jackson & Coker survey reaffirms that the AMA is out of touch with the thoughts and beliefs of most physicians. More than 70 percent of the responding doctors said that the AMA no longer represents physicians. Secondly, as more and more medical doctors leave the AMA, there will be opportunities for organizations like Docs for Patient Care (Docs4PatientCare) and state medical associations to step in to more accurately reflect the needs of physicians. Seventy-five percent of the physicians surveyed by Jackson & Coker indicate that "physicians need a more representative voice." And lastly, issues like tort reform, government over-regulation of the medical profession and legitimate healthcare reform will be addressed by some organization other than the AMA.
There is a fundamental difference between leadership and representation. Unfortunately for America's physicians, the AMA is doing neither.
Oliver is a vice president at the Center for Health Transformation, founded by former Speaker Newt Gingrich.
September 8th, 2011
11:03 am
Stories that demonize the AMA are just cheap shots by self-absorbed "experts" who are either bashing physicians to promote a narrow agenda or who are too lazy to discover the truth.
September 8th, 2011
2:15 pm
It's unfair to demonize the AMA for taking direction from the majority view expressed by the representatives of the nation's grassroots physicians.
I was there when physicians representing every state and specialty voted by a two-third majority to affirm the AMA's commitment to health reform and endorsed bedrock principles encompassed in the Accountable Care Act.
I was there again when physicians representing every state and specialty voted by a two-third majority to affirm the requirement to purchase health insurance.
These votes regarding the course of the AMA's health care agenda were intense. The opinions were passionate and the debate was sometimes fierce. Ultimately there was a clear final product – a shared vision for health reform.
This broad-based, representational-style policymaking process is what makes the AMA, without question, the umbrella organization of American medicine.
September 9th, 2011
11:14 am
I read the survey results: It has a 1.44% response rate. There is no reason to put any confidence in the results when 98.56% of those sent survey invitations did not respond. Authors do not go into how they selected people either.
September 9th, 2011
11:26 am
The majority of respondents are people who dropped their AMA membership. Seems to be a bit biased, wouldn't you say? I appreciate the breakouts by membership status, but you'd be doing more of a service if Total results were weighted to national distribution of AMA member status.
September 9th, 2011
11:28 am
I do research at the AMA and I also care for patients at the University of Chicago – so perhaps that gives me 2 strikes by your anti-AMA, anti-academic reckoning. But there is some value in knowing something about survey research.
The survey you are 'reporting' on is worthless as research (regardless whether you see it as useful for propaganda against health reform). Check out slides 13 and 20. The response rate was 1.44% (slide 13) and the geographic distribution is very skewed towards the south (see slide 20). There is no indication of how this firm chose physicians to send the survey to or whether the data have even been weighted to account for the skewed respondent population.
The bottom line is that there are over 600,000 physicians in the US, and of these, a very select 1,600 replied to this survey. So the only thing these results show is that it's easy to find a cluster of docs who both oppose AMA positions and don't understand how the AMA works (i.e., that is is a representative assembly with every state and specialty society voting).
September 9th, 2011
11:33 am
Physicians in our nation face a variety of challenges and opportunities – they hold a wide range of views that reflect the diversity of the profession and are not easily summarized from this small group: less than 1.5 percent of those who received the survey chose to respond. The extremely low response rate and the type of survey conducted make it hard to say this is representative of all physicians.
To suggest a quid pro quo on the AMA's support for health reform and CPT is absurd – since the Reagan Administration chose the AMA's Current Procedural Terminology (CPT) in 1983, not a single taxpayer dime has been paid to the AMA for the use of CPT in the Medicare and Medicaid programs.
The AMA recognizes that physicians' attitudes around health system reform are diverse. The AMA is leading the charge to address flaws and repeal problematic parts of the legislation like the Independent Payment Advisory Board (IPAB) during the implementation of the health reform law and to advocate for policies that help physicians and patients thrive as we keep moving medicine forward together. The AMA continues to have concerns about other issues in our health care system and we are leading efforts to pass comprehensive medical liability reform, repeal the broken Medicare physician payment formula, and improve care coordination and quality while addressing cost through new models of care delivery. We have long had policy in favor of covering the uninsured and are pleased that the new law extends insurance coverage to more Americans while retaining our uniquely American system, which includes a private and public mix of insurers.
September 9th, 2011
2:17 pm
The membership numbers of the AMA speaks louder than any survey. I think about only 20% of physicians in the USA belong to the AMA, and of those, many are medical students/residents who are given free or reduced membership and retired physicians.
The AMA represents itself. It does not represents the best interests of medical doctors or their patients. Support for Obamacare by the AMA is proof positive. Obamacare invites the most invasive, malignant bureaucracy ever devised by man into the physician patient relationship…the Federal Government.
American Medical Association…a joke. Real name…Association of Medical Asshats.
September 9th, 2011
2:19 pm
"To suggest a quid pro quo on the AMA's support for health reform and CPT is absurd – since the Reagan Administration chose the AMA's Current Procedural Terminology (CPT) in 1983, not a single taxpayer dime has been paid to the AMA for the use of CPT in the Medicare and Medicaid programs."
This is a non-sequiter. The AMA needs its CPT monopoly to reap dividends from private insurers. The government guaranteed that monopoly. It is not "absurd" to believe that the AMA's backing of health care reform was tit-for-tat.


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Improved Stein-rule estimator for regression problems
AbstractNo abstract is available for this item.
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Bibliographic InfoArticle provided by Elsevier in its journal Journal of Econometrics.
Volume (Year): 17 (1981)
Issue (Month): 1 (September)
Pages: 125-125
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Web page: http://www.elsevier.com/locate/jeconom
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Other versions of this item:
- Vinod, H. D., 1980. "Improved stein-rule estimator for regression problems," Journal of Econometrics, Elsevier, vol. 12(2), pages 143-150, February.
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Cited by:
- Kazuhiro Ohtani & Alan Wan, 2002. "ON THE USE OF THE STEIN VARIANCE ESTIMATOR IN THE DOUBLE k-CLASS ESTIMATOR IN REGRESSION," Econometric Reviews, Taylor & Francis Journals, vol. 21(1), pages 121-134.
- Wan, Alan T. K. & Chaturvedi, Anoop, 2001. "Double k-Class Estimators in Regression Models with Non-spherical Disturbances," Journal of Multivariate Analysis, Elsevier, vol. 79(2), pages 226-250, November.
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After years of shooting with my Canon 5D and other big camera's I bought a Leica M8.2 a little over a year ago along with two nice Elmarit lenses. In the end, it wasn't for me. I loved shooting with and getting that Leica feeling, but the ISO performances were so bad that I could not justify it. Thought of buying a M9 instead, but even for the extra money I could not just do it. I also bought the Fuji X100S when it came out and loved it. I did sell it after 2 months because the fixed focal length wasn't for me. So I sold everything and bought the Fuji X Pro 1 with the 18mm 2.0 and the 35mm 1.4. Fell in love with it. Wasn't the Leica M but it was what I was looking for. So when I went to New York for the first time in my life (actually flying for the first time in my life after being scared of flying my entire life) I brought the X Pro. One day… I will go back to Leica… but for now… the Fuji helped in capturing the people of New York. Just wanted to share! …….
See on www.stevehuffphoto.com
New York City with the Leica M | Bob Boyd
With the opening of the 9/11 Museum today, I was looking back through images from a family trip we took this March to New York City. The Memorial is always such sobering place to visit and I was moved to see single white roses placed on some of the names. New York is a favorite for me and my wife and except for one evening of heavy rain, we had a beautifully bright, sunlit week and the images definitely reflect that. My travel kit consists of the M and 4 lenses: 21, 35, 50, and 90mm…….
See on www.stevehuffphoto.com
Our second day of Big City Little Cameras started off by riding the subway from Central Park to Chelsea and walking to the Chelsea Market. The market is located in a renovated Nabisco factory where the Oreo was invented. There are all sorts of shops, places to eat, and people to watch. Connected to the market is The High Line, which I highly recommend. The High Line is a section of elevated train tracks that has been reclaimed and made into a walking path, with overlooks, picnic areas, and flower gardens. It opened in 2009 and it appears that it is being expanded. After walking we stopped for some drinks and eats, and then continued onto Grand Central Station. This building has been on my list to visit for a while, and I am glad that I had the chance. If you recall in my Day 1 post, I mentioned that I knew I would miss out on a shot or two due my limited kit I was traveling with. This particular stop is probably where I missed having a super wide angle lens the most. I wish I would have been able to get wider for the interior. With that said, I am extremely happy with the results I was able to obtain. Sue was nice enough to just hang out and people watch while I shot, shot, shot, and shot some more. We went to the whisper wall, and then hopped a train back towards Central Park……
See on www.theyellowbelt.com
I was a little nervous before arriving in New York that I had only brought my Fuji cameras, leaving my Canon 5D MkII and lenses at home. The part the made me nervous was not being able to get extra wide angle shots of street scenes and skyscrapers. I had to think through my shots a little bit more, some times walk a little further, and know that I may have to sacrifice a few shots along the way. What I gained was a new perspective on travel photography, more thoughtful and composed images, and a back that wasn't sore at the end of the day. Below is how our day progressed and some of my favorite images I captured along the way. We decided to fly in on Thursday morning, drops the bags at the hotel, and then hit the subway to start our "photo walk." Our first stop was the World Trade Center Memorial, and if you ever get the opportunity you should definitely go. There was a line, which moved quickly, and we were in the memorial in no time at all……..
See on www.theyellowbelt.com
New York City – Fuji-XPro1 with 18-55mm | Rory Lewis
New York City, Fuji XPro 1 Fujifilm XF 18-55mm f/2.8-4 R LM OIS Zoom Lens, Flatiron Building, Empire State Building, View From Empire State Building……
See on rorylewis.tumblr.com
The weather dictated the theme of weekly photo project. It has been raining for three days straight in New York with some occasional mist and haze — just the kind of weather I love to photograph. I sent my X-T1 off to Fujifilm Repair to have the light leak fixed so it was time to dust off my X-Pro1 and take it out for some exercise. From the point of view of design, the X-Pro1 is still my favorite camera, but it is beginning to get treated like a poor cousin as its newer relatives have been receiving all the updates. I usually like to give myself some restrictions whenever I do these exercises. This time, in addition to using the X-Pro1, I primarily shot with the 55-200mm zoom. For the close-ups I carried along a Nikon 5T and 6T set of 62mm close-up lenses, which have found a new life on my 62mm Fuji lenses……
See more pictures on aboutphotography-tomgrill.blogspot.de
Long term user report: the streets of NYC with the Fuji X100s and the
Ricoh GR | Mike Kobal
2013 is an exciting year for photographers. The race amongst camera makers continues. Competition is good, it accelerates innovation, keeps pricing somewhat sane and gives us plenty of choices. The last thing we need is a single company monopolizing the market. Without healthy competition, two of my favorite, most amazing cameras probably wouldn't exist, the Fuji X100s and the Ricoh GR. I love walking the streets of NYC, observing the flow of life, one of my favorite things to do when I am not on assignment. I find it relaxing and it keeps me alert at the same time. I am addicted to it. This addiction got a lot worse or better? since I acquired the Fuji X100s and the Ricoh GR. I have been shooting with these two cameras since the day they were released. I love the X100s and the GR, like for many, these cameras have rekindled my enthusiasm for photography just like I remember it from the film days. Every time I reach for either the X100s or the GR I have a smile on my face, like a kid picking up one of his favorite toys. The X100s is a "positive camera" or a "people friendly camera", it doesn't scare the one being photographed…..
See on www.mikekobal.com
I was out and about with my new street camera the Fuji x100s and I love it! I had my setting to shoot in a square format and in monochrome. All the shots are from a Jpeg and not raw. I did process for in Capature One 7 to tweak exposure, contrast, and a little punch and then played with the contrast a little more in Nik ColorEfex Pro 4 Pro Contrast. I love this camera for street photography because it is relatively small and very unassuming. I look like a tourist with it so no one pays attention to you when your shooting with it. The images are crisp and clear and I expect nothing less from Fuji…..
NYC Street Photography with my X-Pro1 | Rodney Boles
Had an amazing few days walking around Manhattan with my Fujifilm X-Pro1 at the end of last week. Took along my 18-55mm zoom, 35mm f/1.4 lens and an old Nikon 50mm f/1.4D (using an adapter). On some days I also brought along an old medium format Yashicamat 124G TLR to shoot some film, but haven't developed it yet. This was my 3rd visit in the last four years, and the first using a smaller mirrorless camera instead of a big, bulky, heavy, conspicuous DSLR. What a difference! The Fuji doesn't draw much attention (except from other photographers, who want to ask questions!), making it perfect to blend in on the streets. I could (and did) walk the streets all day without even noticing the gear I was carrying. For outdoor walking around, I would normally set my camera around f/8 1/250th and auto-ISO and zone focus about the distance people would be as I'd pass them by. Camera would be mounted around my neck with the zoom at 18mm, with my finger on the shutter. If I saw something/someone interesting, I'd take a photograph. Didn't always get the shot, but my hit rate was certainly better than if I had tried to bring the camera to my eye and composed a quick shot…….
See more pictures on rodneyboles.com
New York Travelogue! Days 1 & 2 – New York | Zarek Rahman
Epic? Awesome? Fun? Just fantastic? I don't know how to introduce New York without saying something that's probably been said a million times over. All I know is that we had the best time and I remember coming back home so depressed and wanting to just move out there for good (those feelings have now resided – probably because this post is about three months overdue – sorry!). It's weird how familiar NYC seems when you go there, probably because of all the movies and stereotypes and cliches. And it actually really is all like that. The yellow taxis, hot dog stands, Lady Liberty, the "I <3 NY" t-shirts, skyscrapers – I mean wow these are only a few of the things about NYC that have become so iconic world around. I guess that alone is a sentiment of the city and how special it is. This place has a real impact and as soon as you step out of the subway you're immersed in it – there's no having to look on the map and search for it because it'll hit you in the face….
See more pictures on www.25daysoff.com


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InterArts & CBPA Newsfeed
Monthly Archives: June 2010
Hale Ekinci and Eden Unluata wins first prize at the Student Response Show: Digital Incarnate
Congratulations to Hale and Eden for winning 1st prize in the Digital Incarnate Student Response Show. As first prize winners, they will receive a $100 award.
The judges felt it was a creative, thought provoking and well-executed melding of the themes of Digital Incarnate and Fact & Faith, and a strong visual statement. They particularly appreciated the use of space and sound location, and the way the piece gave a very different experience from different angles. They also liked Hale and Eden's linking of religion, spirituality and commerce.
We congratulate them on their achievement.
Do You Have News to Share?
Students, Faculty, Staff, and Alumni — Do you have news about your practice to share with the InterArts community? If so, here's how to get your news posted to the department Facebook page and this News page!
• [subject line] = FOR IMMEDIATE RELEASE: Headline of Story*
• [body of email] = actual text of "story" in the third person (250 word min.)
• [signature of email] = contact information relative to story
• [attachments] = any image files, pdfs, etc. that you want embedded in the post
Some Rules:
• Responsibility of research and writing is on the submitter
• Submissions need to be in PLAIN TEXT (i.e., not in PDF or image)
• Video and Audio can be published. Consult with me for complete details.
• I will not post anything directly from a poster where you say "the information is included within." It is the responsibility of the submitter to extract relevant aspects of the news item.
* or "FOR RELEASE—DATE: Headline of Story"
Summer Equipment Cage Hours Revised!
Please take note, the equipment cage hours are changing to accommodate the new summer school class schedule!! Equipment cage will now be open on Mondays from 3-7 (instead of 5-10). Friday hours (1-5) remain the same.
CALL FOR ART! Drawing with Fire: An Exhibition of laser cutting by book and paper artists
Drawing with Fire: An Exhibition of laser cutting by book and paper artists
13th – 24th September 2010 and touring until 2011*
School of Creative Arts
University of the West of England
Check Out Marilyn Sward Exhibition Photos on Facebook!
It was an amazing event! So many people and such a great show. Many Thanks to all the folks who put this together! Join the InterArts Facebook Community today!
MFA Students: Apply for a CAA Fellowship
Full details on the recently restored Professional-Development Fellowships in the Visual Arts, including the application form, have just been posted to the CAA website…
Opening Wednesday! "Marilyn Sward: Speaking in Paper"
"Marilyn Sward: Speaking in Paper."
Columbia College Chicago Center for Book & Paper Arts
exhibit opening Wednesday, June 9, at 5 p.m.


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Nauset Marsh Trail Footbridge Temporary Closure After Labor Day
A small footbridge on the Nauset Marsh trail will be closed for repair for two weeks following Labor Day. Ask at the visitor center for detour information.
Sections of Boardwalk Closed at Red Maple Swamp Trail
Sections of the boardwalk at the Red Maple Swamp Trail have been closed due to structural deterioration and safety concerns. Check at Salt Pond Visitor Center for the current status of this trail, and for your safety, remain out of closed areas.
Did You Know?
Cape Cod National Seashore includes over 2500 acres of historically diked salt marshes, 35% of the Massachusetts total, and including some of the biggest diked marshes in the Gulf of Maine. Work continues, in cooperation with other agencies and private groups, to restore these degraded estuaries.


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WSKC Homepage
What's New?
Read an interview with Dr. Emily Allen in the WSKC Connections Newsletter
Join us for a two part webinar series with Dr. Susan Ambrose: part 1 - How Learning Works: 7 Research-Based Principles for Smart Teaching; part 2 - follow-up discussion webinar on Sept 17 at 11:30 ET (register here).
View a recorded tour of the WSKC or register for a WSKC quick tour on September 19.
Connected Advocates
The WSKC partners with project teams and organizations to increase the visibility of their important work to advance women in STEM.
Explore the WSKC Connected Advocates below to learn about their communities and work:
Talk to us about your own Connected Advocate showcase
Get Involved!
Join us in our mission to help increase the number and prominence of diverse communities of women in STEM. Whether you want to share your research and experiences with others, learn from the research and experiences of others, or build your professional network, the Women in STEM Knowledge Center is here as a resource and communication platform for you.
Stay Connected with the WSKC Connections Newsletter!
Follow today's thought leaders, learn about important resources in the WSKC, register for upcoming professional development webinars, stay abreast of WEPAN news with WSKC Connections, our quarterly newsletter.


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Frog and Toad at Towsley Auditorium in Ann Arbor
Wild Swan Theater presents the adventures of Frog and Toad at the Towsley Auditorium stage in Ann Arbor, Oct. 18-20, 2012
Through puppets and props, the classic adventures of two amphibious friends come to life, Oct. 18-20, 2012, in Frog and Toad at Towsley Auditorium in Ann Arbor as part of the Wild Swan Theater's 33rd season.
The play, based on the Frog and Toad storybooks by Arnold Lobel, showcases the humorous lives of Frog and Toad as they learn lessons. The stories of Frog resisting the urge to eat Toad's cookies, and Toad's unique garden-growing technique will be featured, among several others.
The show, which is about 45 minutes long, is designed to enchant the 3- to 8-year-olds with its puppets and characters, but parents are sure to enjoy the humor of the stories, too. And heads up – audience participation will be encouraged!
Want to prepare for the show with some fun and games? Wild Swan Theater has a Frog and Toad study guide online full of projects, information about the show and fun facts about real frogs and toads.
Since 1986, Wild Swan Theater has been interpreting shows with American Sign Language, which they will do for all four performances of Frog and Toad, the group says.
You can catch the show at the Towsley Auditorium in the Morris Lawrence Building at Washtenaw Community College at 10 a.m. Thursday, 10 a.m. and 1 p.m. Friday and at 11 a.m. on Saturday.
Tickets for the show are $12 for adults and $8 for children.
See the Metro Parent listing for more information on Frog and Toad by Wild Swan Theater at Towsley Auditorium in Ann Arbor.


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Managing the right person at workSep 29 , 2011 · By
Comments (2)
Do you lead a team at work? Have you struggled with how to communicate with your boss? There are many moving interpersonal parts in the workplace, and sometimes we direct our efforts to the wrong place. Ever wonder why you don't see the results you desire from your co-workers?
Sometimes the key is managing yourself.
Worrying about how others perform and annoy us can prevent us from accurately perceiving the root cause of why we feel stuck – ourselves. Your communication skills have the power to effectively manage most situations as well as influence group productivity. Here are three ways you can become a better self-manager:
1. Observe how people respond when you talk – this includes body language, eye contact, tone of voice, level of interest, and duration of interaction.
2. Assess your ratio of complaining to motivating – if those around you know exactly what you're unhappy about, you're weighing heavily on the complaining side. Instead, shift your focus to creating solutions and collaborative ideas.
3. Schedule bi-weekly performance and task check-ins with your boss – take initiative to cultivate a mentoring relationship where you can receive consistent feedback on your work. This way, you always know where you stand.
Improving your performance and problem-solving, interpersonal issues at work can be very challenging. Don't be afraid to self-assess and be accountable for your own contribution. Learning to maximize the sometimes forgotten but critical soft skills of communication, leadership, and a positive attitude will help ensure a happy performance evaluation. Check out this Practice 360 Evaluation to pinpoint your strengths and areas needing improvement.
Want more help diagnosing your workplace ills? Our career coaching provides you with essential tools to manage yourself to advancement. Please contact us today to set up a complimentary consultation.
Stacy Smyk-Santiago
Certified Career Coach
I agree with you. One thing I found to my advantage is ensuring I knew what personal career goals my team members had. If their goal was to get a better yearly raise, I would then look for opportunities to stretch and grow them. Of course, I would share this information with my boss so that he/she knew my objectives too. Once the team members knew that I was there to be supportive and help them achieve success, they became a greater team member and they moved the entire team to better successes. This helped me and my team to be successful and it was a win-win for everyone.


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Brooks Women's Versatile 3.5" Woven ShortsItem Number: 12761877
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1-5 of 5


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Executives will find our executive education portfolio exciting. Managers of all different levels will certainly find the right course.
Directly to the content, to the main menu.
In collaboration with Fisher College of Business, The Ohio State University, who have delivered custom corporate education programs since 1955, we offer the International Summer School "Supply Chain and Logistics Management".


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When it comes to social media, Coke is it!
The 'cola wars' between Coca-Cola and Pepsi are arguably the longest running competitive battle in the history of branding. I have been teaching case studies on these wars to MBA students for more than a decade because, aside from it involving two of the world's biggest brands, they also illustrate many of the key aspects of brand management. Market segmentation, integrated marketing, line and brand extension, the role of portfolio management - these topics and more are the key lessons from a century of skirmishes between these two branding behemoths.
And we now can add one more: the value of social media.
Last year Pepsi shocked American marketers by announcing a major change in its US brand strategy. After 10 years and $150m of investment in Super Bowl TV ads, Pepsi passed up the chance to buy any media during Super Bowl 2010. Instead, as part of a wholesale shift away from traditional media, Pepsi invested as much of 50% of its American branding budget into social media. "The project is about creating a movement, not just a moment," said Bonin Bough, PepsiCo's global director of digital and social media. Bough went on to claim the new strategy would enable Pepsi to "build deeper relationships and deeper dialogue with our customers".
At the heart of this new strategy was the Pepsi Refresh Project. Using Facebook, Twitter, live Ustream video and an iPhone application, consumers were encouraged to suggest social causes that would "refresh the world". Consumers could then vote - again through social media - for their favourite causes and Pepsi would donate millions to these and use social media to promote the impact that its generosity had on these worthy causes. Any traditional advertising Pepsi did commit to was largely aimed at promoting its social media channels.
The response was spectacular: 80 million votes registered; 60,000 followers on Twitter; 4 million "likes" on Facebook. And all at the expense of arch-rival Coca-Cola which, despite also investing in social media, had continued to invest most of its budget in outdated traditional media like Super Bowl advertising and old-fashioned product placement deals with the likes of American Idol.
There was only one snag. For all the big social media numbers and even bigger talk of communication revolutions and social movements - Pepsi's sales started to slide. And Coke's didn't. Last month the Wall Street Journal reported that both Pepsi and Diet Pepsi had each lost about 5% of their market share over the past 12 months in the US - that's about half a billion dollars worth of sales. And market share was not the only thing Pepsi had lost, for the first time in living memory it also lost its number two spot. Diet Coke is now the second biggest cola brand in the US.
An overt focus on social media had blinded Pepsi to the realities of its market. It was not marketing a movement, it was marketing cola. Marketing at Pepsi should have never been about conversations or dialogue - it should have been about reminding consumers what Pepsi stands for and encouraging them to go buy it.
I can already hear the furious rattling of keyboards as the social media disciples of Britain send forth a phalanx of rebuttals and excuses for their beloved approach. So let me add two more nails in the social media coffin before they start.
First, senior Pepsi personnel have admitted to the failings of social media. In a presentation to the Association of National Advertisers last year Pepsi's vice-president of marketing Ralph Santana (who subsequently left the company) told attendees: "The key learning for us was that in addition to having a cultural idea that taps into a mass sensibility, you need to make sure that your idea is getting enough exposure to be successful." Or as John Sicher, the editor of Beverage Digest, more plainly put it: Pepsi needs "more product-oriented advertising and marketing".
Second, not only is Pepsi aware of the failings of social media, it is now reversing course. More money is to be pumped back into traditional media including a $60m sponsorship deal with the American version of The X-Factor. So much for social media movements, Pepsi is going back to traditional media moments before it's too late for the brand.
My argument against social media was never that it was pointless or worthless - just that its advantages and applications have been wildly overstated by those who will benefit most from its adoption. It certainly does add an interesting new set of tools to the traditional media mix that brand managers should consider. But it is not a new platform. It is not a new way of thinking. And it is clearly not the end for traditional media. Social media adds an extra couple of options to the integrated marketing mix that could prove worthwhile for some brands, and entirely unnecessary for others.
Or to put it another way, the way I will teach my MBA students next week: Learn from how not to do social media from Pepsi, and how to get it right from Coke.
Mark Ritson is an associate professor of marketing, an award winning columnist, and a consultant to some of the world's biggest brands
Readers' comments (20)
I wouldn't quite call myself a social media evangelist but I do disagree with your statements "its advantages and applications have been wildly overstated and "It is not a new way of thinking". I think Pepsi went wrong by abruptly moving 50% of their marketing budget into social media. I think the right approach would have been to test the waters first, by launching small efforts, and seeing where that takes them. To blindly jump in and change your marketing strategy that drastically is ridiculous and I'm not surprised one bit that they lost market share.
Or to put it another way...
It was the message that failed -- not the medium. As you rightly point out, Pepsi chose to market a movement instead of any emotional connection to their brand or the value of their cola over Coca-Cola's.
Meanwhile, Coca-Cola focused on their larger emotional marketing message of "happiness" and refreshment and integrated this into their social media strategy of empowering their fans to spread "happiness" about the brand. Pretty simple and classic approach. Put your fans first and they will do your heavy lifting and celebrate (and market) your brand for you.
What???? You mean when I clicked Like it did not help sales. I am staggered..... I clicked Like, I clicked Like.
Ha ha ha ha ha hah! So, social media is not all it's quacked up to be as a PR and marketing tool - the "be all, end all" - is it? Someone get me a rum and Coke...
No one should be surprised by this. It's amazing how often discussions (online and otherwise) on social media omit the crucial element of it's impact on revenue. When was the last time any of you saw words like revenue and sales being the focus of social media --- and I say all this having coauthored the book, "The ROI of Social Media"
There are several problems here....market share is different than profit. Anyone can take share at the expense of profit. The growth in CSDs in North America is done. The game is now profitability, and to be most profitable, you need to connect with your most loyal consumers. We need to know what Pepsi's internal goals are. The media may still care about who is #1 or #2 and share but PROFIT is king. Do they still teach that in business school Prof Riston? The cola wars led to ever decreasing profit margins. Being #1 or #2 may more may not mean greater profit. Profit isn't a web-traffic measure...
Also, Pepsi had been involved and tested social media before 2009-2010, they just made that their top marketing platform for 1 year, that too was a test......it took balls to do that. Pepsi learned from it.....This article could just as easily be about celebrating risk taking in marketing, trying out new ideas and having bigger balls to kill something that doesn't work. Pepsi's willingness to try a new approach is not a one off, but part of the DNA.....it deserves to be celebrated as least as much as you want to hammer a nail in social media.
It probably can be argued that Pepsi knows more about social media through this experience than anyone, including Coke.
Lastly, Coke as a company is only a beverage company (Pepsi is not) and an even larger share of its sales are tied to CSDs than Pepsi......Pepsi has better brands in non-carbs and non-CSD beverages, where all the share grow it taking place....There is no chance the media spend of Pepsi is even close to that of Coke.....Price, distribution, media spend still carry the most weight in driving share....in that order.
I'm fairly certain traditional media evangelists have also overstated the ability of their medium on occasion.
As Gerard suggests, not all campaigns are born equal. Some messages are wrong. There are examples of traditional media campaigns coinciding with losses in market share also.
You're right, social media is host to a range of valuable tools but they have to be used alongside, not instead of, traditional media advertising.
Lastly, and something you don't mention in this post; social media is not a medium famed for its ability to reach varied demographics. Perhaps the problem was also due to a lack of reach as much as a disjointed and frankly unconvincing message.
Click on the "More than friends" link here for more on this:
Agree with the comments from both Gerard and Michele - wrong message and too much too soon. This is always the potential danger when vested interests skillfully overplay the advantages. One positive aspect of the focus on social media, though, is that it truly does demand an excellent understanding of your consumer base to be successful. Something which marketers sometimes surprisingly lack.
For the most part, I agree with what you've written here. But not completely.
I wouldn't be so quick to say that what failed here is "the message". I can tell you that Pepsi Refresh resonated FAR more with me than Coca-Cola's "Happiness" did. Happiness is all fine and dandy, but the idea of trying to do something good in the world is a message that connected with me strongly, and still does...far more so than Coca Cola's message.
Pepsi Refresh was driven by Pepsi's social listening, specifically their listening of millennials. Here's a video from Pepsico that talks about it.
So it's not as if their message was created out of the blue. It came from insights and listening, which is key in creating a successful social media program.
In some respects, Pepsi Refresh was insanely successful---2.8 billion media impressions, 80+ million votes, etc.---but in other respects, it wasn't, as Pepsi has now fallen to the #3 spot. But as Gerard rightly points out, I feel Pepsi falling to the #3 spot had more to do with the fact that Pepsi put too much of its budget in social, and not enough in other media outlets, which are still just as powerful and influential.
The message obviously resonated with a lot of people, including myself. If it hadn't, then 80+ million people wouldn't have participated in the voting. So it's not the message that failed. Instead, it's more so that the strategy wasn't even. It was too lopsided, in favor of social, and not well balanced in other places.
It's a learning experience for Pepsi. But Pepsi Refresh isn't being abandoned, as they are launching another round of voting this coming May. 80+ million people isn't something to ignore or simply throw to the curb. There's an audience there...and one they can still utilize in a powerful way.
Good article and refreshing to see someone taking a more balanced perspective on social media. Social media is and will always be another means of communication with consumers, especially for brands that sell a physical product. It sits alongside all other marcomms channels and shouldn't be the sole focus of any business. 80m people voting is powerful, but unless you can convert to sales (and profit) at some future point, the investment is futile and could be better spent elsewhere.
Pepsi makes it money from selling CSD's, not how many people vote for a good cause. This might be simplistic, but it's a fact.
I also don't buy the thought that has been a learning experience for the brand. These type of 'what-if' scenarios should be played out in a private and low-risk environment, once you understand the threats to the brand and before you go live.
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Summer Art Studio Intensive
June 22-27, 2014
If you are a rising 10th, 11th, or 12th grade art student who wants to pursue excellence in your artwork, and would like to experience a strong university art program and the Auburn University community and campus, our Auburn Summer Art Studio Intensive presents a great opportunity. Our spacious and well-appointed Department of Art studios in Biggin Hall, right off Toomer's Corner and downtown Auburn, provide an ideal setting for the camp, and we'll offer an immersive course of instruction that will jumpstart and expand your art making abilities.
Taught by Auburn art professors and assisted by advanced art majors, we'll give participants an in-depth look at how art is taught at Auburn, and give students individual attention as they participate in a series of exercises and projects, including:
- Sketchbook-based creativity exercises that help you tap your interests and ideas
- Exploration of traditional and innovative approaches to drawing and painting
- A ceramics focus that gives an overview of 3-D art
- Strategies of critique that show new ways of thinking and seeing
- Portfolio development: ideas and skills with which to build new and better work
- A behind-the-scenes look at the world of museum professions at the Jule Collins Smith Museum of Fine Art
In addition to their work in the studio, participants will experience campus-life while residing in Auburn's resident dormitories, eating at campus dining facilities, and enjoying evening social and recreational activities. Camp participants will have 24/7 counselor supervision.
Enrollment is limited to 20 students.
Workshop tuition is $680 and includes all instruction, housing, meals, and recreational activities.
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Complete and return the required camp form packet not later than two weeks prior to camp start date. Return instructions are included in the packet.
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Last Updated: July 1, 2014


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Vintage stylings and the deep colors of autumn give elegance to your baby shower. To make this vintage rust baby shower invitation into a keepsake card, we can include a photo (such as a maternity or an ultrasound) above the optional ribbon graphic. Since all the colors are customizable, we can change the rust-orange and brown colors to match your decorations or the nursery colors. See more ideas & personalize this design here (simply request your own colors in the notes section): Fine Fall Baby Shower Invitation.
Vintage Rust Baby Shower Invitation
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Jenniffer October 23, 2013 at 4:15 pm #
I would like these. I would need about 60. How much would that be? Please let me know.


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The Philadelphia Flyers beat the New Jersey Devils 4-1 to take a 3-1 lead in their best of seven series.
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Price-wise this bats against the standard-issue Koonunga Shiraz; it would be easy to argue that it gives it a fair touch up. Distinctive peanut shell-like aftertaste. Bang on for drinkability. Campbell Mattinson; The Wine Front
Wine of the Week - The economic reality is that many other countries can produce good wines more cheaply than we can in Australia. This is a case in point: a terrific savoury quaffing Spanish red blend that won't break the bank.'Wine of the Week' Winsor Dobbin.a good mix between savoury and sweet too, with a .. good deal of Tempranillo to pan out the structure. It's as generous as a paella pan overflowing with flavour, has a silky red fruit palate and some dried herb character. Ends with keen acids that keep it perky but it's the smooth tannins that impress making for a seamless drink at the price. Patrick Haddock; Wining Pom
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Unusually savoury too. That's really really good. Slight balsamic notes add piquancy and edge, but don't necessarily intrude, though I'd rather they were not there. So much character and life to this wine. 94 points Winefront.com.au
Sophisticated architecture. Oak is a minor player, contributing to the texture but never obstructing the fruit. There's a joie de vivre about the whole affair which is just impossible to deny. Longevity is pretty much assured. 94+ Excellent
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($35; 14.2% alcohol; screw cap; 93++ points). Phillip White So what makes this better? Start with its alarming purity of message. It's a letter of love from one tiny patch of priceless heirloom Shiraz in the northern Barossa. It's disgusting in its brazen determination to seduce. Take all the fruits and aspects of the Longhop above, and dilute them about 5:1 in a deep simmer of mulberry and baby beetroot. Smack your favourite schoolteacher's blackboard duster against the side of the glass to add some country. Then think of black satin and silk, patent leather court shoes and Jean Deprez Bal à Versailles perfume. Take a schlück, and you get the sense of iron as much as sinuous acid and flesh. Sexy beast's packin' a heavy short, so you get those whiffs of gunblue and cordite just to warn you that you're in the dark alone with this one. Good for duck or softer, creamy cheddar. And still inexpensive.Learn More
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Blue fruit, sweet leather, spice, perfume, bit of liquorice – kiss of vanilla oak. Flush and plump with black fruit, spice, sweet tannin and some vanilla with plenty of length and oomph. Really good. Fresh blackcurrant aftertaste. 94 points Winefront.com.auLearn More
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.....Bright crimson-purple; has absorbed the oak while preserving the cassis fruits and softening the tannins; good length and balance. Drink to 2027." 94 points James Halliday, James Halliday Australian Wine Companion 2015, 1 August 2014
..... Langhorne fruit exuberance, all blackberried and blueberried, but with grainy, smoky, gum leafy tannin keeping it firm and strict and proper. Full-bodied but not overdone. Sound, fruit-filled length. Oak as a complement but not in an overt and dominant manner. Will keep developing in the cellar over a good number of years. 93+ points Winefront
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Deep purple-crimson, it is sourced from two estate blocks and one local grower .... the best selected for this wine. 14% alc; screwcap 95 points James Halliday Weekend Australian
.....This wine needs a huge sleep in a dark place to build on that already noticable complexity, to soften out and round off those tannins, and to let that coiled up power and intensity, uncoil. Seriously, the BEST Australian Malbec wine I have ever tried, and a cellar special ... a special wine this one. - Gavin Trott
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The Catena Zapata Malbec shows a saturated dark violet color; the nose offers cassis, mocha and clove, along with a strong suggestion of soil tones. It combines density and sweetness on the one hand, with gripping flavors of tobacco, dark berries, spices and minerals; a palate-staining finish dominated by sweet black and blue fruits.Learn More
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A blend of four vineyards - vineyards are divided into lots that are harvested at different times. Ripe plum fruit flavors and silky texture. Dark fruit character, dense mid-palate and pepper notes. Black cherry aromas and excellent structure. Explosive floral aromatics and full, concentrated mouthfeel.
International Wine Cellar - 91 points - Bright red-ruby. Raspberry, licorice and fig aromas lifted by sexy oak tones. Vinous and refined on the palate, with dark raspberry, currant and fig flavors complicated by a saline nuance. Nicely balanced and not at all overly sweet. ... Finishes with firm, fine, building tannins and excellent length.
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The weather during January is ideal for playing golf. Daytime temperatures creep above 20 centigrade, the sun shines much of the time and light breezes are common. Increasing numbers of players are aware of this and heading to Abu Dhabi to play at a time of year when courses closer to home are affected by cold and inclement weather.
When Afsana Lachaux left her job as a senior civil servant four years ago in London it was as a newly wed to start afresh in Dubai, but she could never have imagined how that dream would swiftly turn into a nightmare. A victim of domestic abuse, Afsana took her baby and bravely left her partner three years ago, but has been trapped in Dubai ever since...
Few tourists are familiar with the name, but Ras Al Khaimah is being widely touted as the next Dubai. RAK, as it's known locally, is one of the "other" emirates, along with oil-rich Abu Dhabi, that make up the United Arab Emirates.Few tourists are familiar with the name, but Ras Al Khaimah is being widely touted as the next Dubai. RAK, as it's known locally, is one of the "other" emirates, along with oil-rich Abu Dhabi, that make up the United Arab Emirates.
There is much debate around the best manner in which to further the protection of human rights. Many say that countries have no right to interfere in each other's business, something that leaves the door open for the spread of abuse. In this instance, the case is simple: why is David Cameron publicly supporting Dubai's bid for the world fair...?
Over the past year there have been a number of allegations in the UAE that authorities are torturing prisoners. Defendants in a trial of political dissidents, three Britons held in Dubai and two Syrians have come out to say they have been tortured. Now, smuggled handwritten letters by Egyptian prisoners facing trial over alleged Muslim Brotherhood links say that they have been tortured as well.
The pardoning of Marte Delelv validates a system that does not protect women and spreads stigmatisation of women who report rape. Authorities should have quashed the conviction, provided reparations for any suffering caused and publicly committed to ensuring protection for victims of sexual violence. By failing to do so the fear must be that there will be many more cases such as this one.


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It's been three months since Wolfram|Alpha launched as a search engine for structured data. But they haven't just sat back and hoped WA took off. No, they've been hard at work attempting to improve upon their search offering.
Most of the work has centered around two things:
- Things that searchers want that Wolfram|Alpha doesn't know yet
- Questions that Wolfram|Alpha doesn't understand (aka linguistics)
While this presents challenges, founder Stephen Wolfram sees the glass as half full.
"The good news is that there's been very little that's come through that wasn't already somewhere on our to-do lists. They're long lists. But we can now be confident that they're good lists," Wolfram wrote on the official WA blog.
And they're already checking things off those lists. They're understanding the linquistics problem better and have reduced the "fall-through rate" of misunderstood queries by 10%.
Here's what else the WA team has been up to - all of this since launch:
- Codebase has grown by a staggering 52%--adding well over 2 million lines of Mathematica code.
- Classified 54,233 of feedbacks as bugs or suggestions. Of these, 31,006 are now in the implementation queue, consolidated to about 5800 to-do items.
- 3,907 people who have submitted bugs have been told they've been fixed.
- To-do list has grown from 250 per week to 600 per week.
What do you think of Wolfram|Alpha's progress? Let us know by leaving a comment.
The Original Search Marketing Event is Back!
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Black Pepper-Garlic Flatbread
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Nutritional Information
Amount per serving
- Calories: 164
- Calories from fat: 11%
- Fat: 2g
- Saturated fat: 0.5g
- Monounsaturated fat: 0.0g
- Polyunsaturated fat: 0.0g
- Protein: 5.2g
- Carbohydrate: 31.8g
- Fiber: 0.2g
- Cholesterol: 0.0mg
- Iron: 1.9mg
- Sodium: 550mg
- Calcium: 7mg
- 2 garlic cloves, minced
- 1 tablespoon minced fresh oregano
- 1 1/2 teaspoons coarsely ground black pepper
- 1/4 teaspoon kosher salt
- 1 (13.8-ounce) can refrigerated pizza crust dough
- Cooking spray
- 1. Preheat oven to 400°.
- 2. Combine first 4 ingredients in a small bowl. Unroll dough onto a baking sheet coated with cooking spray; form into a 12 x 9–inch rectangle. Lightly coat top of dough with cooking spray; sprinkle evenly with garlic mixture.
- 3. Bake at 400° for 15 minutes or until golden. Cool flatbread; cut into 6 slices.
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Black Pepper-Garlic Flatbread Recipe at a Glance
- COURSE: Breads
- CONVENIENCE: Quick/Easy
- DIETARY CONSIDERATION: Low Cholesterol, Low Fat, Low Saturated Fat
- PUBLICATION: Oxmoor House
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With some of the world's leading scholars in the thought of
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Founded in 1999, the Collegium Augustinianum is an international research institute and Christian ecumenical graduate school of philosophy and theology. The Collegium Augustinianum is affiliated with the Institut Catholique Supérieur de Philosophie et de Théologie de Paris.
CHRISTIAN, ECUMENICAL AND AUGUSTINIAN. The Collegium Augustinianum was founded in order to establish an ecumenical community of scholars dedicated to the advancement of the thought of St. Augustine of Hippo and his great Christian tradition of "faith seeking understanding." As such, the Collegium views Augustine's writings as a theological vehicle for an authentic ecumenism rooted in the Early Church and Patristic theology. Our community of scholars is also interested in Augustine's influence throughout the ages—on medieval theology, Reformation theology and Contemporary Continental philosophy—and most especially on existentialism and phenomenology
CLASSICAL AND COSMOPOLITAN. The Collegium was founded upon an international "College of Fellows"— scholars of the highest caliber, colleagues with a common love for Augustine, whose intellectual life and accomplishments would attract serious students. Thus, our college would be founded upon idealism and the idea that the core of a university resides among the fellows and faculty themselves and particularly in the relationship between the student and the teacher. The Collegium deeply values the importance of the professor's personal mentoring of the student and his or her critical thinking and writing about those texts that have shaped our world. Further, like the great universities that appeared during the middle ages, our collegium would be cosmopolitan in nature, with professors and students from around the world. As such, value the importance of ancient and modern languages so that our students can analyze texts in the original languages and engage scholars globally. In fact, our students may write and defend their dissertations in several modern languages, including English, Italian, French, Spanish, German or Dutch. With such an accomplished and internationally-renowned faculty, themselves educated at some of the most prestigious universities in the world like Oxford, Cambridge, Paris, Rome, Louvain and Dublin, our students will have the benefit of a world-class education. Aside from our regular fellows and faculty, the Collegium also invites distinguished visiting professors from Oxford, Cambridge, Paris, Rome and other prestigious universities to mentor and sit as readers for our doctoral defenses.
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On May 31, 2014, on the occasion of our Fifteenth Anniversary in Philadelphia, the Collegium Augustinianum was awarded a citation and formal recognition by the Senate and the House of Representatives of the Commonwealth of Pennsylvania for the outstanding scholarship of our fellows and in praise of our graduate school chartered in 2012 in the State of Florida.
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The Collegium Augustinianum is committed to a classical education that emphasizes primary works and the importance of the original language of the text. Thus, in order to understand a text, our hermeneutical approach must first situate the work within its historical, philosophical, philological and cultural context. With this larger context in mind, we attempt to reach the conceptual origins of the text by a critical examination of its terms, structure and propositions. Now, at the Collegium Augustinianum, this is fundamental to every course since the professor is constantly guiding the student to go deeper into the meaning of the text at hand. Thus, for the Ph.B. course and for those students seeking a foundation, our pedagogy is focused on the tutorial where a professor leads a student or group of students in the reading of various texts in the history of philosophy and theology. In this way, the student and the professor form a bond in their common love of learning and of the works they study; and students become colleagues with one another and with the professor. In the tutorial system, the student or group of students meets with a professor once a month in order to discuss the work or works at hand. Most of the time, the tutorials are conversations about the texts. Students may also read their essays to the professor and their fellow students in order to initiate conversation. At the Collegium Augustinianum, we are a community of scholars in conversation with one another and with some of the most important thinkers who have shaped the Western world.
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EAST LANSING, MI (WHTC) - Three Lakeshore teams received their marching orders as the MHSAA announced its football tournament pairings last night. For the second straight year, Zeeland West battles Zeeland East in a first-round Division 3 contest, while Saugatuck travels to Pewamo-Westphalia in a Division 7 game. Coverage of the Zeeland game on 1450 WHTC and http://whtc.com/listen-live at 6:40 PM on Friday, and of the Saugatuck contest on 92-7 The Van and http://927thevan.com/listen-live, also at 6:40 PM on Friday.
WHTC's Morning News 5:00 AM - 9:30 AM
On Air Now.


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Re: To the East - Massachusetts' Blueberries and more![ Edited ]
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09-30-2011 07:01 PM - edited 09-30-2011 07:03 PM
Well, Dulcie, our wagon train was hijacked on the road...that's how we ended up in Mass. You'll have to ask this guy, why.
But, I figured as long as we were in Mass., we could ask him if it would be possible to explore our surroundings. He said yes. It's Autumn, and I remember the colors as being vibrant here. I'm glad you found something to explore in this neighborhood, Dulcie...so much fun....and there is more...
Here's a few people of note, from this area. If anyone wants to comment on them, go right ahead!
- Susannah (North) Martin, victim of Salem witch trialsin 1692
- Josiah Bartlett (1729–1795), signer of the Declaration of Independence, first Governor of New Hampshire
- Paine Wingate(1739–1838), preacher, statesman
- Daniel Blaisdell (1762–1833), United States Congressman from New Hampshire
- John Greenleaf Whittier(1807–1892), poet
- Nathaniel Currier (1813–1888), American lithographer, Currier and Ives
- Luther Colby (1814–1894), journalist, spiritualist
- William Ezra Northern (1819–1897), vice president and engineer of the New York and New Haven Railroad, chief engineer of the Chicago Main Drainage Canal
- Mary Baker Eddy (1821–1910), founder of Christian Science
- Harriet Prescott Spofford(1835–1921), author
- William A. Paine(1844–1929), businessman
- Jimmy Bannon (1871-1948), outfielder in Major League Baseball
- Robert Frost(1874–1963), poet
- Jeffrey Donovan (b. 1968), actor; star of television show Burn Notice
I remember my mother telling me, when she was a kid she'd go up to Po Hill to pick blueberries.
It's not really the season right now, but I found as many as i could to fix a blueberry pie for dessert tonight, and some breakfast muffins for tomorrow.
I love blueberries! And for Ryan, and everyone, I brewed some blueberry tea to go with that morning muffin!
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Hi folks,
We're considering moving away from our LA provided connection, as the stability is less than great and it's overcomplicated.
Based on the experience here, what's a 100Mb/s synchronous connection likely to cost us, and who are suppliers to use (or avoid)?
Is more than 100Mb/s viable in this day and age, and again what are likely costs?


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This last week I gave a paper presentation at the American Control Conference, Portland, OR. The topic of this paper was PID Control Using Wireless Measurements. I co-authored the paper with Mark Nixon and Willy Wojsznis. Below is a picture taken during the presentation. This paper presents a wireless PID controller, known as PIDPlus. The …
Category Archive: Wireless
IEC TC65 Standards Work
The international standards for industrial-process measurement, control and automation are developed through IEC TC65. As stated on the IEC web site, the standards developed by TC65 address systems and elements used for industrial-process measurement and control concerning continuous and batch processes. These standards address equipment and systems operating with electrical, pneumatic, hydraulic, mechanical or other …
TC65 Plenary Meeting
Many of the international standards that we depend on in the process industry were created by working groups within IEC TC65: Industrial-process measurement, control and automation. IEC TC65 holds a plenary meeting every two years to review the status of work to develop or update international standards. The most recent plenary meeting was held March …
Wireless Throttling Valve Power Consumption
Something that all manufactures of wireless throttling valves must be concerned with in their design is battery power consumption. In a control application using a wireless throttling valve much of the power available to the actuator is used to track changes in target valve position. To minimize battery power consumption, the number of changes made …
Utilizing Wireless Throttling Valves in Control
Over the last five years a wide variety of WirelessHART transmitters have been introduced by the major manufacturers of field devices. The PIDPlus enables closed loop control using the slower update rate provided by a wireless transmitter. The broad acceptance of wireless transmitters has generated an interest in the application of wireless throttling valves in …
Wireless Control – ACC 2014
The 2014 American Control Conference, ACC, will be held Wednesday through Friday, June 4 – 6, at the Hilton Portland & Executive Tower, Portland, OR. As noted on the conference web site, the ACC is internationally recognized as a premier scientific and engineering conference dedicated to the advancement of control theory and practice. Last year …
High Speed Wireless Control
I was recently sent a link to a YouTube video of a control demonstration by professor Raffaello D'Andrea, The Institute for Dynamic Systems and Control at ETH, Swiss Federal Institute of Technology, Zurich. ETH is one of the world's leading universities for technology and the natural sciences. I found the demonstration by Professor D'Andrea to …
WirelessHART – Monitoring and Control of On-Off Valves
A number of WirelessHART devices have been introduced over the last few years to monitor the status of on/off valves. For example, the TopWorx 4310 WirelessHART Valve Position Monitor can be used detect linear and rotary movement using non-contact technology with limit switch feedback. Such devices provide a low cost way to monitor the position …
WirelessHART – Level Switch
In many tank level control applications, a level switch is installed and used as an interlock to help prevent overfilling the tank. For example, in many existing installations you may find a vibrating fork liquid level switch wired as an input to the control system. However, today it is possible to reduce the cost of installing a …
WirelessHART – Discrete Measurement
Many manufacturers initially introduced WirelessHART field devices that were designed to support continuous process measurements such pressure, flow, temperature, and level. Also, WirelessHART transmitters are now available for analytical measurements such as pH. Recently you may have noticed that some manufacturers have introduced WirelessHART field devices for discrete measurement. For example, Rosemount has released the …


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By: Adriane Quinlan
The Awl, August 29, 2012
When you turn twenty-seven you start noticing the number, everywhere. Suddenly everyone else is twenty-seven, too: Every athlete and actor, all of the dead people who ever did anything. Your age is everywhere because you, at twenty-seven, are perfect. Just there. Just where you are right now: educated, but no longer preachy; fuckable, without being whiny; mature, and not yet fat. Never change.
At least, that's what you feel like America keeps telling you.
Because yes, everything America mythicizes and celebrates and destroys is twenty-seven and has always been twenty-seven: Ingrid Bergman, in Casablanca; Heather Graham, in Boogie Nights; Marilyn Monroe in Gentleman Prefer Blondes; Jemima Kirke, in "Girls"; and every other actress expected to be a sexual prize for the first 89 minutes and believably settled down in the final frame.
The twenty-seven-year-old can accomplish anything: Yuri Gagarin orbited at age 27; Flannery O'Connor published Wise Blood and Hemingway The Sun Also Rises—their debuts. Think of Ryan Lochte v. Michael Phelps just last month when both were 27, or LeBron James, 27. This is the year at which baseball players ripen, like cantaloupes, their desirability on fantasy rosters spiking (think Matt Kemp, Prince Fielder). And it's not because they're so good (Delmon Young, 27) but because next season, they
settle in; because twenty-seven's home runs and "Play-it-Again-Sams" wax into twenty-eight's solid OBPs and loveless marriages.
At least that's what Julia Roberts' character thinks in My Best Friend's Wedding, which is predicated on two friends promising that if they are not engaged to others by twenty-eight, they'll marry. I watched it while eating a pint of Ben & Jerry's (founded by two twenty-seven-year-olds) and wept: twenty-seven is the last year of romance, ego, mania. It's the last year of Bold Moves. It's the age of the real man of the hour, Christian Grey, who at twenty-seven jumps out of the playpen and into the arms of boring Anastasia. How mature.
And so of course that's why at twenty-seven our musicians sign up for the "27 Club": Winehouse, Cobain, Robert Johnson… Because if you listen to the culture, twenty-seven is where you are most beautiful and where you destroy yourself; it is for Physical Peaks and Physical Destruction, it is for Olympic Lap Lanes and Public Funerals.
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The idea that this year will be my peak, that it's supposed to be the height of my excellence, is terrifying to say the...
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Well I missed that wagon. Guess my life is pointless now. Damn 28.
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i'm turning 27 this month. i doubt i will be at the height of my excellence.
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Yes, please, make me more terrified that I'm doing everything wrong.
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cray how I was literally just chatting about my age, 27 and saturn's return in general.
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At a nimble 345 feet in length, with a capacity to hold 132 guests, the M/S Expedition is an ideal vessel to ply polar waters. Her large outside decks offer panoramic views and her cabins are some of the largest in the industry, all boasting an ocean-facing window or porthole and private en-suite facilities.
With a focus on top of the line safety, comfort and the unique demands of polar travel, the M/S Expedition is one of the world's leading polar expedition cruise ships. Unlike many expedition ships, where public space is at a premium, the M/S Expedition has multiple large public areas to enjoy during sea crossings and in between land excursions. A 2009 renovation resulted in a $13 million refurbishment.
Safety & Crew Aboard Expedition
Designed with your safety in mind, the MS Expedition is fully equipped to meet the demands of cruising in polar regions. Its forward-looking sonar reduces the risk of grounding on uncharted reefs and its design and construction complies with Finnish-Swedish ICE Class 1 standards. The ship is equipped with new and regularly serviced lifeboats and life-rafts. Its four partially enclosed lifeboats provide capacity for all passengers and crew while six life rafts boast a capacity of 150 persons. In addition the MS Expedition has full cold-weather immersion suits for all-designed to significantly increase the odds of survival in the event of immersion in freezing waters.
The ship's crew is dedicated to ensuring every journey exceeds travelers' expectations. From the Expedition captain who has successfully navigated over 100 ice cruises, to the ship's expedition leader with over 30 years experience in polar expeditions, they are amongst the most experienced and skilled in their field.
Common Areas Aboard Expedition
Large common areas and observation decks provide superior views. 360 sightlines from the ship's upper decks offer sweeping panoramas, while the raised Canada Goose Observation deck provides a great vantage point from which to spot the unique wildlife. Unlike many other ships, the MS Expedition also offers breathtaking views from its interior so passengers can relax in the warmth and comfort of the dining room or lounge without being cut off from the remarkable environment.
Other common area highlights include a Lonely Planet Library, a mud room, Discovery Lounge, Polar Bear Pub, gift shop, medical clinic, sauna, computer room with internet where available (additional cost) and a gym.
Cabins Aboard Expedition
Top-of-the-line cabins provide a variety of affordable doubles and triples, higher-end double cabins and luxurious suites. Singles are also available in all cabin categories. All rooms provide outside cabins with views (window or porthole), wardrobes, drawers, nightstands, writing desks and full private en-suite bathrooms. Daily cabin service makes sure your stateroom is clean, warm and inviting.
Category 1A Quad
2 upper and 2 lower berths, porthole view, Deck 2, approx 160 square feet
Category 1 Triple
1 upper and 2 lower berths, porthole view, Deck 2, approx 160 square feet
Category 2
2 lower berths, porthole view, Deck 2, approx 160 square feet
Category 3
2 lower berths, window view, Deck 3, approx 160 square feet
Category 4
2 lower berths, window view, Deck 4, approx 160 square feet
Category 5
Four suites onboard feature floor-to-ceiling windows, separate entrances and living and sleeping areas. Each living area boasts a two-seater coach, armchair, coffee table and desk, while the bedroom contains a Queen bed and vanity area. Upgraded en-suite baths include full-body misting steam showers. Approx 320 square feet. Located on Deck 4.


text: Rookies App Break out your Bobby Bonilla jersey and tub of pine tar, it's time to get your very own baseball cards made. Rookies is a free iOS app that takes your photos and turns them into vintage style baseball cards. You choose the template (many look similar to old Topps and other cards you'll probably remember) along with ... continue reading $0 buy MORE: Apps, iPhone, Phones, Sports, Tech.


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Based on 1 review
Help make it easier for other Avvo users to choose the right lawyer by sharing your experience with this attorney. It's fast, simple, and safe.
Lawyers: Use the Peer Endorsements section to provide input about other attorneys.
I never really trusted lawyers or ever wanted to be in the position to have to trust one. However, I have to admit that Jesse changed my opinion of the legal profession and opened my eyes to what a real lawyer is all about. Keep doing what your doing Jesse, thanks for being my lawyer.


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Another reason to love the shit out of this man.
(via didjabringabeeralong)
Another reason to love the shit out of this man.
(via didjabringabeeralong)
tamaki be like
but haruhi be like
would kyoya be mr krabs
(via mr-alice)
Aries: Gaston from Beauty and the Beast
Taurus: Clayton from Tarzan
Gemini: Hades from Hercules
Cancer: Prince John from Robin Hood
Leo: The Queen of Hearts from Alice in Wonderland
Virgo: Ursula from The Little Mermaid
Libra: Governor Ratcliffe from Pocahontas
Scorpio: Lady Tremaine from Cinderella
Sagittarius: Sid Phillips from Toy Story
Capricorn: Maleficent from Sleeping Beauty
Aquarius: Scar from The Lion King
Pisces: Judge Claude Frollo from The Hunchback of Notre Dame
I think we can all agree that Gemini get the best villain
(via winterinhobbiton)
Everyone should watch this video at least once.
Everyone go watch Ashley's amazing response to a video I made awhile back about depression and mental health stigma.
(via coachcochconch)
Sailor Venus, the Rogue!
I was very torn between rogue or bard. That being said, Sailor Venus was the very first Sailor Scout to start fighting on her own. For a bard character this is incredibly difficult and unlikely. A Rogue on the other hand can be a perfect character to go solo. There is certainly a multitude of different rogues and I suppose Venus would be the charismatic kind (as opposed to the sneaky, the thief etc.)
This will be the last Scout RPG animation for now as I'm in the middle of making my final animation for uni and gotta put my head down.
Check out:
Sailor Moon, the Cleric
Sailor Mercury, the Mage
Sailor Mars, the Ranger
Sailor Jupiter, the Fighter
(via michisrandomness)
Heathers: The Musical "Candy Store" - in the recording studio (x)
TGERE;S A HEATHERS MUSICAL AND iI'M JUST NOW HEARING ABOUT IT
"On July 10th, It was announced that Heathers: The Musical will play its final perfomance at New World Stages on August 4, 2014."
(via vingspann)
I love going from black and white to color. <3
Darn it Naoko, contour your characters better. Where is Neptune's arm? And as per usual…those ears…just those ears Naoko!
Not typically a fan of manga recolors but this one is pretty nice
(via sailorstarfighters)


text:
Robert Greenwald, a liberal democrat documentary filmmaker, whose credits include "Iraq for Sale; The War Profiteers", has created a website, stopkennedysmears.com in hopes of preventing a History Channel miniseries from ever being made. The website features a 13-minute video and petition to stop the project from being made under the premise of a documentary that would air on a network known for presenting films based on historical fact.
"The Kennedys" is currently in pre-production, and is being helmed by Emmy-winning creator Joel Surnow, whose credits include originator of the popular Fox show "24". An admittedly outspoken conservative, and personal friend of Rush Limbaugh, Surnow's planned eight-part series scripts have been viewed by a handful of outsiders, including those who are now protesting it. Greenwald's short film in protest of the project features a number of historians who say the scripts contain numerous factual errors.
Screenwriter for "The Kennedys", Stephen Kronish claims to have used nonfiction works as a basis for some of his writing, including works by Seymour Hersh, Robert Dallek, David Talbot and others. While the scripts will need to be legally and biographically vetted before they are approved according to the History Channel's strict standards, Kronish maintains that the scripts are not even close to being finalized and may still be rewritten.
Watch dramatized portions of the script in this video created by stopkennedysmears.com and tell us what you think!Read also


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Dec 18 2012 ∞
" The National Rifle Association of America is made up of four million moms and dads, sons and daughters and we were shocked, saddened, and heartbroken by the news of the horrific, senseless murders in Newtown.
The NRA finally makes a statement about Newtown.
They are also planning a "major news conference" for Friday.
(11 notes / )


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Aurukun is on the western coast of Cape York and is approximately 900 kilometres northwest of Cairns, and about 200 kilometres south of Weipa. The community had an estimated resident adult population of 969 people as at 30 June 2011.
Commissioner Edgar KERINDUN
Commissioner Edgar KERINDUN (Sara Clan) was born and raised in Aurukun and is a traditional owner of the area. Aurukun Commissioner Kerindun was elected to the position of Councillor in the Local Government elections conducted on 28 April 2012 and subsequently retired from the position of Engagement Officer at Queensland Health. He was one of the original Community Police Officers in Aurukun and continues to promote justice and rehabilitation for ex-offenders. Together with his partner, Aurukun Commissioner Doris Poonkamelya, they have in their care three children from their extended family. Aurukun Commissioner Kerindun has a strong belief that if you show respect to everyone, everyone will have more respect for you.
Commissioner Doris POONKAMELYA
Commissioner Doris POONKAMELYA (Putch Clan) was born at the Kendall River Outstation and her family moved to Aurukun when she was a child. Aurukun Commissioner Poonkamelya retired as a senior health worker from Queensland Health in 2009 where she worked for 29 years. She is a founding member of the Aurukun Community Justice Group and is also deeply committed to education as the pathway to employment and a promising future for young people. As a recognised Child Safety Carer, Aurukun Commissioner Poonkamelya believes in ensuring a safe environment for children to grow and mature.
Commissioner Sarah WOLMBY
Commissioner Sarah WOLMBY (Aplach Clan) was born and raised in Aurukun, only leaving her home community to attend boarding school to obtain a year 11 education. Aurukun Commissioner Wolmby previously worked for 15 years as a community health worker with Queensland Health and has worked in child care and teaching centres. She is an avid supporter of children receiving a strong education to allow them to successfully graduate from senior and tertiary education and gain employment either in Aurukun to enrich the community, or outside of Aurukun in their chosen career.
Commissioner Ada Panawya WOOLLA
Commissioner Ada Panawya WOOLLA (Winchanum Clan) was born and raised in Aurukun, leaving the community to attend boarding school and later Cairns Business College. Upon election to the position of Councillor of Aurukun Shire Council in April 2012, she retired from her position as a Recognised Entity where she worked alongside the Department of Communities, Child Safety and Disability Services to assist families and children in Aurukun. She is also a foster and kinship carer, an office bearer in the church, a founding Member of the Aurukun Community Justice Group, a respected mediator and community Elder. Aurukun Commissioner Woolla and her husband, Mayor Derek Walpo, support the education and training of young people and strive to improve opportunities for their community.
Commissioner Dorothy POOTCHEMUNKA
Commissioner Dorothy POOTCHEMUNKA (Winchanum / Aplach Clans) was born, raised and educated in Aurukun, and now has 10 children, 15 grandchildren and five great grandchildren. Aurukun Commissioner Pootchemunka's interests span the full spectrum of traditional activities including fishing, camping and the customary female craft of basket weaving using Pandanus and Cabbage Palm leaf. Her baskets are on display in national galleries in Australia and overseas. Aurukun Commissioner Pootchemunka is also a registered Wik interpreter and her expertise is utilised within the court system and also by the Department of Human Services. She views education as the key to employment and encourages all students to make the most of their education and training to enhance future job opportunities.
Commissioner Vera KOOMEETA
Commissioner Vera KOOMEETA (Aplach Clan) was born in Aurukun and attended primary school in Aurukun. Upon completing a Junior Certificate she attended TAFE in Cairns, obtaining a qualification in community teaching. On 28 April 2012 Aurukun Commissioner Koomeeta was elected to the position of Councillor in the Local Government elections. She is a Justice of the Peace (Magistrates Court) and a registered interpreter as well as a member of the Aurukun Community Justice Group. As the representative of her clan group she is involved in several committees and holds positions on a number of boards. Aurukun Commissioner Koomeeta's experience assists in her ability to make independent and informed decisions as a Local Commissioner. When not working, she can be found spending time with her granddaughter, camping and fishing.
AURUKUN Local Coordinator - Dellis Gledhill
Dellis Gledhill commenced her career in the Australian Defence Force before making a sea change and returning to her hometown of Mossman in North Queensland. Dellis has worked in remote communities for nineteen years, and for the past five years has worked in Aurukun. She has an admirable rapport with the people of Aurukun and is well accepted by community members. Dellis' experience extends to the court system where she assists as a Justice of the Peace (Magistrates Court). She is committed to the continuation of the Family Responsibilities Commission and to working with the community of Aurukun in her capacity as Local Coordinator.


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Ok, I know there are people who don't like Jell-O. But when I heard there was a whole week committed to Jell-O, I had to investigate. It has been said that Jell-O is "America's Most Famous Dessert." But I was shocked to see all the ways Jell-O is used. There are Jell-O jigglers, Jell-O parfaits, Jell-O in cakes, salads, lime margarita smoothies, and even Jell-O shots. And, get this…there is even Jell-O wrestling! What a thought.
Read more
I love to cook - mostly desserts. There is just something wonderful about the smell of baking pies, cakes, and all of those yummy calorie filled foods you want to eat before dinner but are not supposed to. I was walking around the cookbook section at the Red Bridge Branch and came across Jewish Food: for Festivals and Special Occasions by Marlena Spieler. What a neat book: great pictures, wonderful recipes, and a whole series of informational articles about each of the Jewish festivals and their significant food. As someone that always associates food
Since I'm always on the lookout for quick and easy recipes, I've started reading cookbooks from the Gooseberry Patch collection. These fun books have a comb binding and are illustrated throughout with pen and ink drawings that give them a charming country feel. They are filled with simple, down-home recipes made with basic ingredients. The recipes are collected from cooks across the country and include personal comments and memories from the recipe contributors.
In my wildest dreams, I create wonderful scrapbooks. One for each granddaughter, one for every trip I take, oh yeah, one for each child.... You get the picture!
We all need a little sweetness in life, and one of my favorite sweet treats is cake. When I got this delicious wedding cake recipe from a relative, I had to try it. It is tasty and easy enough to make for any occasion, so you don't have to wait for a wedding to come along. I hope you enjoy it.
Italian Wedding Cake
1/2 c. butter (the real stuff)1/2 c. shortening2 c. sugar5 eggs (separated)2 c. flour1 tsp. baking soda1 c. buttermilk1 tsp. vanilla1 small can of coconut1 c. chopped pecans
Are you in the mood for something light and healthy for dinner during these dog-days of August? Here is a quick an easy recipe a friend gave me. It was inspired by a picture on a magazine cover, but the recipe and ingredients were changed to avoid any precooking and to give it a "Greek Flair":
Last week, I had the pleasure of visiting the north branches of MCPL. We traveled around Platte and Clay Counties, stopping at every one. Some branches were majestic; others were tiny. One branch (Woodneath) hadn't even been built yet!
Fall can be a busy time of year for many people. School and all of its extracurricular activities have gotten into full swing, the holidays are fast approaching, and the days are getting shorter, making it feel like you have even less time to get things done. It's times like these when you need some quick and delicious recipes on hand to get dinner ready to feed a hungry family in record time.
Now that the weather is turning colder, it's time for me to pull my slow cooker out of the back of the cupboard and stock my pantry with ingredients for soup. Soup, or stew, is my comfort food in the colder months. There is nothing better than returning home after being gone all day to the aroma of a delicious stew in the slow cooker. The following is one of my favorite stews and is full of vegetables for the kids:
There is just something about this time of year and pumpkins. I see them artfully displayed on front porches in home decorating magazines. They are intricately carved for Halloween and become glowing jack-o-lanterns. People visit pumpkin patches just to find that special pumpkin for the kids. Mini pumpkins can be used as candleholders or table decorations. Candles come in homey scents like Pumpkin Cinnamon. They even grow huge pumpkins to win contest money. Recently, a winner in California produced a 1,775 pound whopper.
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