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We lost someone recently due to one of the branches of the large oak tree that is mental illness. Robin Williams touched me in so many ways. Whether it was my favorite movie growing up, playing Peter Pan in Hook, or me discovering his more "adult" stand up comedy in my early adulthood. He made me laugh, he made me cry, he was en expert at his craft.
When the world loses someone of this notoriety, it raises awareness of a serious disease. We have seen a number of athletes and celebrities end their lives earlier than they should have because of the battle they were raging with mental health. Every time we lose a soldier, the internet erupts with awareness. While this is great, I felt it was my duty as a soldier in this battle to share my day to day battle diary with this illness.
I am 26 years old, I am married to my best friend who supports me through the thick and thin. I have been lucky enough to own a house. I have a job that puts food on the table and allows me to experience the "finer" things in life. If you met me in a bar or on the street and I gave you a 30 second pitch of my life, you'd think things were amazing — and you'd be correct.
However, I have dealt with depression and anxiety since I was a young teen. There are two things I have discovered that manifest themselves to rage the war with me. First, I am 100% confident that this is hereditary. Second, life events have helped shape me to the individual I am; the good, the bad, and more than I'd like to admit, the ugly.
Just over a year ago, my anxiety came to a peak. Following a life event (which happened to be the most positive moment of a best friend's life), I found it impossible to leave my bed, let alone my house. I was secluded. I called sick into work and laid helpless in my bed. My wife, bless her soul, poured out her love and support but didn't know how to "cure" me. My family, bless their souls, were also looking for a "cure" through their positive thoughts and support.
However, what I realized is that there is no "cure". There are simply tools, weapons and ammunition that help hold down the fort.
For weeks, I was someone I had never met before. I had always been a socialable guy, up for a good time. An easy going, happy go lucky type of person.
For this brief period, the sight of another human being gave me a panic attack.
I think the word "anxiety" or "panic attack" is used too loosely in today's society. Let me explain what exactly I was experiencing.
My heart felt as if it was going to jump out of my chest. I vomited at the site of another human being. Sweat, shakes and the inability to sleep were just more of the symptoms I was facing.
It took me two weeks to get the courage to even pick up the phone and talk to a doctor — that phone call is worthy of a blog post of its own. An appointment wasn't available for 48 hours. I didn't sleep.
Through a combination of prescription drugs, physical activity, and most of all, the love and support of my family and close knit friends, I have battled my disease. I am proud to say that today I am back to the 12 year old Chad. The drugs don't change who I am, the therapy gives me a broader vision on what life is all about and the ongoing love and support from my wife and family keeps me fighting every day.
Every day is a struggle and every day it rears its ugly head in certain situations. But, because I reached out for support, I am alive.
More than that, I am alive and kicking ass.
This post is really just to give a personal perspective of how mental illness has affected me. To me, it is the same as getting hit with any other serious disease.
It disabled me.
But, through recovery, hard work and amazing relationships, I continue my battle.
Recently, I had the tremendous opportunity to speak at one of the largest social media conferences in the southeast, SoCon 13. This was the seventh year of SoCon and it is hosted by the Center for Sustainable Journalism of Kennesaw State University, my alma mater. Drew Hawkins was my partner in crime on this mission, and boy was it another great experience.
Drew Hawkins and I have presented a number of times, but the majority of the time, it was to eager-to-learn college students. They are usually hungry to hear from young professionals who have "cool" careers. We are known for creating presentations that are visual-heavy and that keep the audience on their toes with tons of interaction and comedic relief. We wanted to take this approach and showcase it to a more mature audience.
Beer & Brainstorming:
What better place to meet to begin brainstorming a presentation than a bar? Drew and I planned to grab a couple beers and simply put some initial thoughts on paper, nothing more than an hour thought session. Well, that hour seemlessly turned closer to three. We were so passionate about our ideas and what we wanted to share. We went on productive tangents and each had insight in to different techniques and philoshophies. I could tell putting this together was more than just a "presentation". It was one of the most productive and thought provoking three hours that I have had in quite some time.
We pieced together a rough outline and went our seperate ways. Our homework assignment? Trim from our massive outline and try to piece together a story. When we met again, it was time to start piecing together the Keynote.
Why Are We On Social Media Again?
When you first read the titile of our presentation, you may initially think it is 1.0, amateur or maybe too vague. That's the point. Five or six years ago, it was easy to be a social media expert. People didn't understand it and if you did, you were a valuable asset. Fast forward and now social is "mainstream". Executives understand the concepts and even understand how it applies to their business. Nowadays, the question is not "What?" it is "How?" and "Why?". With this, acceleration of new platforms, strategies and tactics have emerged. The social and digital world has continued to grow at a rapid pace and with every new shiny network, app or idea, brands swarm to it like vultures on a corpse in the dessert.
We wanted to take a step back. Let's all take a deep breath and let's go back to the beginning. Why are we on Facebook? Is it really providing anything? Is it helping us reach our larger business goals? Yes, Pinterest is cool, but is it really going to be a big referral traffic generator for us? Twitter is cool, but responding to Yelp reviews is leading to more "real life" word of mouth. Maybe we should spend some more time there.
The guts:
We needed coffee. Lots of it. Rough weeks were had by the both of us but our passion to work on this presentation led us to the nearest coffee shop after hours. We came back invigerated after each taking an individual look at the initial brainstorm doc. We had our answer to the "why" and we had strategies on how to accomplish it.
Why are we on social media again?
- Build a better brand experience
- Love and better serve your customers
- Know what they want before they do
How can we do this?
- Listen first. Then publish.
- Prioritize your channel presences
- Give each channel a unique purpose
Our presentation was set. Now, we each tied in our own experiences in to the presentation. We searched for case studies that would showcase that we're not crazy. We dug in deeper in to how to accomplish these goals and with some polishing, practicing, more beer and the proper memes, our presentation was complete.
I want to personally thank everyone who attended SoCon13 and our session. It was a great experience and I cannot wait to be a part of it again next year.
Ah, user behavior. A topic that I would love to become an expert in but will not pretend to be at this current juncture of my career. For the sake of this blog post, these are simply my opinions on super high-level observations.
It's quite alarming how our behavior changes from social channel to social channel. Privacy and transparency play a huge role in that. Some networks offer targeted posts that only reach a certain audience, others are completely open. Your personal brand may even be different on each network. For example, the LinkedIn Chad Bryant is more buttoned up than the beer chugging, Untappd Chad Bryant.
There's one functionality that I want to hone in on for this post. One network decided to include the tool and it has proved to be successful in bringing back users to the website. The other network does not have it in its tool belt and because of this choice, it also accomplishes the same goals. Of course, I am speaking of the 'Privacy of the Creep'.
First let's look at LinkedIn. Good luck creeping on this juggernaut of a network. Anytime you view a colleague's profile, it appears in the "People Who Have Viewed Your Page Recently" section AND sends them an email saying you viewed their profile. From the other perspective, that person receiving their notifications feels a sense of acknowledgment and will return to the site to investigate why this user is looking at their profile. Is it a recruiter? Is it someone I know from a previous project? Are they looking to work with me at my current company? This mystery and intrigue can spark connections and undoubtedly drives users to continue to optimize their profiles.
Now let's look at Facebook, the network made to creep on your ex-girlfriends, bullies from high school and that crazy aunt you met once at that awkward family reunion. Facebook was built for creeps. You are a NAVY Seal storming the beach at night. Because this is not being tracked and is not made public, it sparks more user interaction and undoubtly is the heartbeat of the social network.
If LinkedIn were to get rid of their transparency, do you think people would be inclined to visit the website on a regular basis? If your personal browsing habits were made public on Facebook, do you think it would continue to see increased time spent on the site.
One tool. Two completely different user behaviors and it's working for both network, respectively.
On July 15, I became a pretty lucky fella. I asked my girlfriend if she'd spend the rest of her life with me and for reasons unknown, she agreed to the deal. Photographic proof below:
Leading up to the engagement, there were a few things that really stressed me out. I was born and raised in the South, so I had to have the big conversation with the lady friend's father (who happens to be a Russian named Vladimir). The other big moment was picking out the ring.
I purchased my ring from a retailer and followed the advice of my parents to go the financing route to build up credit. It was a good deal, so I agreed. Financing was run through Wells Fargo. I applied and was swiftly accepted. I was told that I would receive information on how to set up online payments and other details within 30 days. Around 45 days after purchase, I began to get a little worried when I hadn't received anything from the bank.
I called Wells Fargo multiple times over the course of three days and never really spoke to the right person. During the final call, I was finally pointed to the right person. It turned out that somewhere along the way, my address did not include my apartment number (which was clearly written on the application). I was charged two late fees along the way. The associate on the phone was nice but not very reassuring when updating my address. They also did not give me a guarantee on whether or not I would be receiving future statements. The associate didn't even tell me how to set up online payments or if my late fee was waived.
After a pretty heated conversation, I hopped on Twitter. I threw down a few Twitter bombs (pictured below) and within an hour received a response from the Wells Fargo team.
We exchanged messages back in forth through DMs and I was assured that my information would be forwarded "to the proper party". The reason I use quotes is because I am a Community Manager. I know that even when issues get forwarded "to the proper party" things fall through cracks, "the proper party" may not have an answer, "the proper party" may be on vacation, etc. I held my judgement.
Within 48 hours I received a phone call from a service member referencing my Twitter conversation. The gentleman was kind and reassured me everything was taken care of. He gave me exact dates of when I would be receiving statements and validated that all late fees were taken care of.
Wells Fargo showed a cohesive, social response strategy. In fact, their social customer service far outweighed their traditional. I loved how I was able to communicate with them through multiple channels and still receive the same experience.
Keep in mind though, social shouldn't be the last place to go for customer service. I should have received some sort of notification beforehand and I shouldn't have been the one hunting down a company for payment.
So, yeah, I'm engaged and was recently engaged by Wells Fargo's social team.
I like three things in this world.
1) Hockey
2) Video Games
3) Social, Geeky Awesomeness
These three things recently came together and formed, what I like to call, the Chad Trifecta.
If you follow me on Twitter, you should have noticed the large amounts of love that I give the NHL about their social efforts. Whether it be team Instagram accounts, player profiles or second screen experiences, the NHL has done nothing but impress during this past 2011-2012 season.
Recently, the season wrapped up with the LA Kings taking home the Stanley Cup. Congrats to them and their awesome Twitter team. After the celebrations and parades were over in LA, the NHL Awards were hosted in Las Vegas where Claude Giroux was named the cover athlete for EA Sports NHL 13. How he was chosen is what's innovative.
Between March 28 and June 4, fans cast nearly 26 million votes on NHL.com for the next cover athlete. The bracket format encouraged provided tough competition throughout the campaign. Players were tweeting, recording videos on YouTube and forming alliances in a campaign to become the next cover athlete.
Ultimately, Claude Giroux was pitted against Pekka Rinne in the final. This matchup collected 2 million votes. Giroux won by a nailbiting 1% and was named the winner during the NHL Awards televised event.
What makes this so cool besides tying in the 3 things in this world I love? The real world and digital world worked seamlessly together throughout the entire promotion. The contest leveraged its passionate following and drove fans to watch the NHL Awards (something, even as a die-hard hockey fan, I usually skip). Team accounts were abuzz with support of their athlete. Teams formed alliances in the Twitterverse and all of a sudden, the offseason, a time when content is like water in the desert, became one of the most interactive times of the season.
Well done, NHL. Although I question your business morals and ethics when it comes to franchises, this season marked the best marketing I have seen from you in some time.
Sidenote: If you are wondering if there are hockey fans left in Atlanta, I had the privilege of watching the Stanley Cup Final with about 100 of them.
It's a great day to be a nerd. I'm not about talking the trendy, chique, social media guy "nerd". I'm talking about the nerds who camp out for the midnight release of the latest World of Warcraft release. I'm talking about the guy who beat Diablo III on release night despite server issues. I'm talking about the guy who spends 40 hours a week raging at his Xbox while playing Call of Duty. I'm talking about the gamer.
Google recently invested $35 million in Machinima. For those of you that do not know, Machinima is one of the largest YouTube partners. The 2008 startup receives 1.6 billion views per month. Their content? Dudes in their mom's basement recording themselves playing video games. The channel has an audience of 168 million nerds and I could not be more proud to be one of those individuals.
How does the Machnimia business model work? Easy. It is a distribution network that hires hundreds of Directors. These directors are responsible for submitting content to Machinima on a regular basis. The recording, editing and distribution of videos has become a full time job for these lucky directors. Nerds around the world salivate to be part of Machinima and get paid to play games. CNN recently reported that one of Machinima's premium directors, SeaNanners, makes well over six figures.
How do they make money? YouTube ads. Very specific, targeted ads which have shown to be extremely successful. Many of the directors are also leveraged as spokespeople for video game products. The guys are celebrities.
What does this mean? It means that the dude in his mom's basement can be his own boss. The guy that has been "wasting his life" for the past 10 years playing games actually knew what he was doing and because he followed his dream can now be rewarded.
It may not be the $1 billion Instagram recently received from Facebook, but this investment will thoroughly extend Machinima's reach. A large portion of Machinima's audience is overseas. Currently, Machinima has hundreds of directors but only a handful of them are international. I see Machinima expanding their global footprint with large potential in both Europe and Asia where gaming has already been accepted in to mainstream culture.
This investment will also hopefully encourage more developments in the online video space as more and more people begin to ditch their ole dinosaur piece of machinery called a TV.
Until then, you can find me on Xbox Live as chadwoneck.
Facebook, the most popular website on the planet, still has a terrible, if not utterly awful mobile experience. Whether you are using Facebook mobile through an iOS or Android device, the experience is the same: bad. Yet, according to comScore, Facebook users spend more time accessing the social network on smartphones than on computers. The question is, why?
I won't sit here and lecture you about the rise of mobile because we all experience it every day. We know that mobile is the future and the death of the PC may be on the horizon. The question is, why do people continue to suffer through a subpar mobile experience to check their Facebook?
I was recently at a concert; a loud, crowded, hot (and a tad bit sweaty) venue. I look to my left and right and I see at least five people on their mobile devices checking Facebook in between acts. I also used my mobile device but Twitter is my go-to social network. I waited in line to get a drink. During the five minute wait, the three people ahead of me were on Facebook for the duration of the wait. A dude even took a little extra time because he had to show his friends a conversation he was having with a female over Facebook, but bar etiquette is for another post.
Being someone who lives in the space on a daily basis, I tend to "unplug" when not in the office. Facebook has lost its touch with me and is really only relied on for coordinating events, sharing media or responding to my aunts, uncles, parents messages. To me, and the compadres that I have spoken with, Facebook is no longer the poster child for early adopters. Yet, it is still essential to connect with the majority population.
Recently a survey by CNBC shared that my generation believes Facebook is on the decline. Whether it be the continuous influx of apps, games and ads invading the network or simply because of the terrible mobile experience, I tend to agree.
What us early adopters and "social media wizards/gurus/elitists" need to remember is that we do not make up the majority. Facebook will live on because of those 20 people I saw at the concert accessing it multiple times in a 3 hour window. It is still the communication tool of choice for the population.
With the purchase of Instagram, GoWalla and Glancee, it is safe to say Facbeook should be revamping their mobile experience in a very serious way. If they are succesful in doing so and revolutionize the mobile experience, I believe the early adopters will show more support for the network that started it all.
Until then, I'll fire up Twitter to check for news and if I am feeling like checking in on my mom, I'll turn on the ole Facebook.
PS. The concert was awesome (photo courtesy of @evcon)
I recently had the opportunity to interview Ben Wright, the former Senior Website Coordinator for the Atlanta Thrashers. Ben has been someone I have looked up to as a mentor since entering the social and digital space. In a short period time, he was able to create a hockey community in the digital space in an extremely non-traditional hockey market. I have met the majority of my fellow "Thrashers friends" because of Ben's work. I asked Ben to explain the strategy of working for an NHL franchise and also ask him to share a little bit about his current initiatives with Georgia Tech. You can follow Ben on Twitter @BenWrightATL
CB: How did you fall into the social space? What was your journey like into the industry and how did you end up landing a job to work with the Thrashers and NHL?
BW: I started working with the Thrashers as a website intern in September of 2005. I was a huge hockey fan growing up in eastern Canada and always wanted to work for a team. A friend of mine knew the hiring manager for the Thrashers position and helped me get my foot in the door. That internship turned into a full-time job at the end of my first season. My role gradually expanded until I was in charge of all editorial and promotional content on the Thrashers' website as well as the team's social media channels.
CB: What was your role with the Atlanta Thrashers?
BW: My official title when the team was sold was Senior Website Coordinator. I was the only website coordinator, so don't take that to mean I had a team beneath me. I managed all of the content on atlantathrashers.com as well as the team blog, message board, Twitter accounts and Facebook page.
CB: What was the Thrashers social footprint before working with them?
BW: I started with the team before social media as we know it existed although we were ahead of the curve in our use of message boards and blogs which were the precursors of social networks. We were one of the first teams to get active on Twitter, but we lagged behind on Facebook and were embarrassingly late to realize how powerful it could be as a marketing tool.
CB: Walk me through the process of channel selection as well as how you "sold" the other departments that social was a good idea. What were all the channels the Thrashers had a presence in?
BW: Everything we did in social media was an experiment early on because it was all so new. At the time nobody really knew where social was going so we chose channels based on what we liked. I was an early adopter of Twitter so once I had a decent feel for it we launched a team account. there wasn't much selling involved- it was free for us to set up and there was minimal risk, so we were fortunately given some freedom to try things out to see what worked.
Twitter and Facebook were our two main channels. We had a small YouTube presence but it was more important for us to promote the video content we had on our website (which was sponsored) than it was to chaise minuscule YouTube ad revenue. We stayed away from Foursquare and other location-based networks and sadly the team was sold before Google+ and Pinterest existed.
CB: Walk me through the content strategy. Did it vary by channel? Did other departments play a role in channel selection?
BW: Even though most people probably don't think of blogs as "social" any more, that's where it all began for us. The Thrashers launched a blog in June of 2005, and as far as I know it was the first official team blog in the NHL. I took over as the author of the blog that September and our success with it drove our content strategy when social media took off. By then we had a reputation for being more open than many other teams, especially when it came to new media, so we used social to build on that strategy. We had two main Twitter accounts- a team account used for news, promoting web content and ticket deals, and customer service, and my account, which was much more personal and gave fans an insider's look into the team. Whenever possible we tried to break news with the official team account and also used it to promote contests. It had a very PR feel to it but it worked well. People that followed my account knew that they were going to get more opinion than they would from the team account and they knew that I didn't Tweet solely about the Thrashers. My content was probably 50% Thrashers, 20% other hockey and 30% personal. I think that mix worked well. Our Facebook page (once we got serious about it) was used to promote content on the website, host contests, promote ticket deals, engage fans, and gather feedback. There was some debate internally about what percentage of our social content should be sales driven and my strategy was to keep it to 10% or less. I thought that anything more than that would turn people off.
CB: How did you sell ROI? Were you responsible for reaching certain standards and goals? How were those measured?
BW: Financially we didn't put much money into social aside from my salary and some Facebook ads, so there wasn't much discussion of ROI. Our return greatly exceeded the amount of money we invested in social and we tracked a lot of that through dedicated ticket links and website traffic referral metrics. We kept a close eye on the percentage of our traffic that came form Facebook and Twitter and worked hard to increase those numbers. We also had targets we wanted to hit monthly and annually when it came to total Twitter followers and Facebook fans. Sportsfangraph.com tracks team social media followings in all of the major sports so we knew where we ranked within the NHL and who we were realistically competing with.
CB: Can you name a campaign or statistic you are particularly proud of?
BW: It was a lot of fun when PGA golfer and Thrashers season ticket holder Stewart Cink gave us his preseason tickets to give away via a contest. The contest was hosted on the blog but promoted on Twitter and Facebook and we got some pretty good traction with it. The coolest part of it was that it all came about because of the relationship I had with Cink via Twitter. I had never even met him until after the contest was set up- it was all arranged via Twitter direct messages and then a couple of emails.
CB: How do you feel the Thrashers social presence stacked up compared to the rest of the league/teams?
BW: Numbers-wise we were in the bottom quarter of the NHL, but that's where we were in ticket sales, attendance, website traffic and in the actual NHL standings too, so I don't think that's surprising. From a qualitative standpoint I think we were a model for other teams to follow. I realize how conceited that sounds, but I think we excelled at building personal connections with our fans via social and I don't think many other NHL teams have been able to duplicate that. Our fans knew that if they had a question about the team all they had to do was pose it to us via social media and they'd get an honest answer within minutes the vast majority of the time. Maybe we wouldn't have been able to do that if our followings were the size of the bigger teams, but I like to think we would have.
CB: What were some of the biggest challenges being a community manager in with the Atlanta Thrashers?
BW: Our marketing strategy and our PR/media relations strategies weren't always in sync, and that made it hard to break news on social media channels as often as we wanted to. Occasionally it was also difficult to convince people in other departments that concerns voiced by fans on social media were just as relevant as the ones expressed via phone calls or emails. Overall the biggest challenge was probably the one faced by most community managers- growing the size of the community. Sports and social media are a perfect fit for each other but that doesn't mean it was easy for a hockey team in the south to build a social media following. We would have liked to have seen more growth.
CB: Who do you feel does a great job in the social space in the sports industry?
BW: The Vancouver Canucks are probably the top team in the NHL when it comes to using social in creative ways. They're big on contests and giveaways and they have a great web and social team. In the NBA Portland has always been ahead of the curve and willing to take risks. The Phoenix Suns have a great presence as well. On the individual level I think Peter Moylan of the Braves does a fantastic job of using Twitter to make himself accessible, especially for a guy who only played eight innings last season. Stewart Cink was another Twitter trailblazer. If I'm not mistaken he had upwards of a million followers before he even won the British Open. If you look at his timeline it's mostly replies, and most of those replies are to fans. How often do you see that?
CB: Can you explain your current role? How does it vary from your role with the Thrashers? Are there similarities?
BW: My current role is Digital Communications Specialist in the Dean's Office of Georgia Tech's College of Engineering. I'm responsible for creating and implementing our digital strategy through our website and social channels. The overall responsibilities are very similar to the ones I had with the Thrashers but I have more say in general strategy now than I did with the team. The scale of what we're doing at Tech is much smaller, but we're hoping to change that and become a leader in social strategy in the higher education space. The challenges are the same- trying to carve out a niche in a very crowded social space- but the reward is much potentially much greater.
As much as I loved working and sports and believed in the ability of sports to build meaningful communities, now I'm helping to promote scholarship and research that could make a very tangible difference in people's lives. It's not a stretch to say that a well-crafted Tweet could get a researcher the recognition they need to secure a grant that leads to them finding a cure for AIDS. Amazing work is being done at Georgia Tech and being able to play a part in it is a privilege.
If you haven't been on YouTube recently, you completely missed a UX and design overhaul. The number two search engine made it much easier for the user to manage subscriptions and customize what appears on their home page when logging in. The user now has the option of selecting a handful of their "favorite" subscriptions to show up as shortcuts on their homepage. Mine include links to my favorite YouTubers: Philip De Franco, SeaNanners, TmarTn, Hockeyfightsdotcom and, of course, Machinima. These channels have prominent display on my homepage, meaning their videos appear higher up on my home page when I log in.
Did you notice how not one of those channels I mentioned above are owned by a brand? It seems to me the only brand that has ever successfully launched a YouTube campaign has been Old Spice when it utilized the tool to provide video responses to Twitter questions. This cross channel integration has not been matched since. The sad part is, this campaign is miniscule compared to what the top YouTube partners are doing on a daily basis.
SourceFed, a new project lead by one of the most successful YouTubers, Philip DeFranco, releases content daily. They utilize the new playlist feature to keep users engaged. Their newest video series, "20 Minutes or Less" involves uploading multiple videos throughout the day into a certain playlist. This drives users back to the channel to see when new content is uploaded. It also allows users to catch up on the day's news in one fell swoop when they arrive home from work. Think of it as YouTube's automated DVR.
The channel also utilizes interactive content. Their series, Curb Cash, allows users to play along with random members on the street in an game show. Viewers are given annotation choices after reach question. Pick the right answer and you are lead to the next question, pick the wrong answer and see a "behind the scenes fail".
I strongly urge brands to look at the current content on YouTube. Search through the top performing channels and see what they are doing right. Utilize annotations to drive users to promotions, websites, social channels and more. Make sure that your videos are properly tagged and descriptions are given enough thought to include your entire brand's digital presence.
It seems popular for brands to think of YouTube as simply an advertising channel. Why not think of it as a hub for original, creative content? These YouTube partners have it figured out as they have made YouTube their main source of income.


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I've been a proponent of content curation for months now. It's thrilling to see it enter the mainstream of our dialogue on social media marketing, but it's almost equally frustrating. Have you ever liked an artist or band while they're still relatively unknown? How did you feel when they finally made it big? Most of us are excited for the artists, and excited for those that are just now getting to experience what we've loved for months or years. But what happens when their music starts to change as a response to their newfound popularity? Is it the same band you once loved?
I'm not even close to giving up on content curation. I'm just not happy with the direction some are trying to take it. Content curation used to be discussed as a smart practice, a way to strengthen social marketing strategies, and a partial solution to some of the problems we in marketing face. Then marketers decided to sell the concept itself, after they—ahem—rebranded it a bit. That process is going on right now, and it's not pretty. But it's not too late to reclaim what is a great idea, realign our expectations with reality, and continue to innovate.
From best practice to panacea
The writers that got many of us thinking about content curation had the ability (and foresight?) to excite us about the subject without relying on bullshit buzzwords and "next-big-thing" predictions. Lee Odden explored the balance of curation and creation within the "mix of an online marketing program," but he didn't come anywhere near suggesting that curation should be our content strategy. Matt Chandler discussed curation as "an alternative to flooding [users] with algorithmically-chosen content," that he considered ill-fitting and ineffective. Heidi Cool told us to "to augment the self-created content you are using to communicate with your audience".
And then came the salesmen. I don't mean that everyone that celebrates curation has a financial motive or platform to sell. Often they do, often they don't. I'm simply pointing out that curation is being oversold as the one, true content strategy, when it's clearly insufficient.
Stuffing two falsehoods into one headline, Steve Rosenbaum (founder of video curation software company Magnify) declared in Business Insider that "Content Is No Longer King: Curation Is King." I've already explained why that's not the case. Rosenbaum fused common misconceptions about social media ("The new Expert is the leader with the most twitter followers, not the person on the speed-dial from CNN") with an overview of the "information overload" phenomenon. Paul Gillin's relatively accurate brief on the value of content curation to the B2B space devolves into extreme oversimplification in the last paragraph:
"Pick a unique topic for a blog. Post a few headlines and summaries each day. Add a weekly newsletter. Then watch the traffic grow."
But the most egregious misrepresentation to date of content curation's promise comes from Social Media Examiner's Jamie Beckland. His title alone, "How to Grow a Following With Other People's Popular Content," could win an award for linkbait of the year. Of course I clicked. Describing curation as a "short cirtcuit" around "spending tons of time," Beckland then tones it down a bit, to his credit, allowing that it "won't completely alleviate the need to blog or tweet from scratch." But by that point, he's already painted a picture of content curation as a shake-and-bake process. Hell, when you begin with a title that includes the phrase, "using other people's popular content," there's really no way to transition into a realistic discussion of curation strategy.
Come on, guys. Let's tone it down a bit. Content curation is a big idea—it doesn't need your hype, and it doesn't need you to bottle it up and sell it as something else. Big ideas can't be slipped into anyone's pocket, and they're far too complex to be stuffed into any particular use case. We haven't found the cure for the ailing content strategy, but we have found something thoroughly exciting. Isn't that enough?
Let's be clear: Content curation will not save any of us from having to author our own content. Anyone that attempts to position curation as a shortcut, to any extent, is wrong (and probably trying to sell you something). Expecting people to care what you read without first earning their attention with your own work is nothing more than self-importance gone social.
No one gives a damn what content you've shared if you haven't brought considerable value to the table first. And determining what constitutes "considerable value" isn't your call to make. Amber Naslund summed this up nicely in a recent tweet:
One of the most well-known curation efforts to date is Alltop. Creator Guy Kawasaki, however, was popular long before Alltop. People wanted to know what he was reading because he had established his thought leadership working at Apple and by writing books like The Macintosh Way. Similarly, I read Jay Baer's link curation emails because I'm a fan of his work, I've seen him speak, and frankly, I want to be more like him professionally. So getting a sense of the things on his mind is important to me, and one way to find out is to read what he reads.
Successful content curators have proven themselves, in whatever space they inhabit, prior to their success in curation. There's the rub. No matter how interesting the 3rd party content you collect is, no matter how insightful your added commentary and critique seems to be, your audience-building strategy will fail if curation comes first.
What we're dealing with here, to a degree, is the unfortunately-entrenched myth that "content is king" in social media. Brian Clark tried to wake us up from this sweet dream with his piece, What's a Content King Without a Kingdom?
"Yes content is indispensable, but the entire environment is powered by people. If you have no people on your side, your content isn't king… it's just a lonely loser with delusions of grandeur. (…) Content marketing is all about communication. You need to attract the attention of prospects and communicate your subject matter expertise."
You need to build a kingdom of interested readers before you can expect your content to thrive on a consistent basis. A post might get picked up every so often and make a splash on Twitter, but this does very little for your overall efforts. Seconds later—minutes if you're lucky—they're on to the next blog competing for their attention. But if you routinely demonstrate your leadership through your own efforts first, you'll eventually cultivate an audience that will also be receptive to the external content you share with them through curation.
Have I become disillusioned with content curation? Quite the opposite. None of this should dash your dreams of content curation mastery. You still have two clear paths to success:
1. Focus on the spaces in which you already have cachet. If people already see you as a leader, they'll be receptive to your guidance through the universe of related content.
2. Earn area recognition through creating content that stands on its own instead of waiting for your curation work to be noticed. Once you've got the audience, devote more time and effort to content curation because it's likelier to pay off.
The latter option makes more sense for me and most of the people I know. What about you?
Content curation, reduced to its most basic functions, is a process of filtering and reporting. What we extract, from where, at what frequency, and to who or whom we deliver our results all depends on our objectives and abilities.
To really master something—anything—we need to study the techniques of established experts. If I'm learning chess, I might learn the basics by playing with some fellow beginners, but to truly grow into an advanced player, I'll need to watch the old Russians in Palisades Park.
But who are the masters of the content curation craft? My own tracing of the history of content curation was intentionally limited to the Internet era, but in truth its roots go much deeper. Curation has long been a necessity in the realm of intelligence gathering for national security, and it's there we'll find our true experts.
Mind over machine
Echelon is an immensely-powerful "listening" network comprised of orbiting satellites and ground stations that monitor the world's civilian telecommunications. Jointly operated by intelligence services in the U.S., the U.K., Australia, Canada and New Zealand, the system is used in the "sorting [of] captured signal traffic, rather than [as] a comprehensive analysis tool" (Wikipedia). Intelligence expert Gordon Thomas writes that it "sifts tens of billions of snippets of information, daily, matching them up," and it has been estimated that "90 percent of all traffic that flows through the Internet" also flows through Echelon.
Here's where curation comes into play:
"Suspects, names, key words, phone numbers, and e-mail addresses are all sucked up by NSA satellites—either circling or geopositioned around the earth—and downloaded to the computers. There the data are coded into 'watch lists,' then fed into the system that takes the lists on secure lines throughout the U.S. intelligence community."
-Gordon Thomas, "Gideon's Spies"
Human analysis of these lists is next, because even Echelon is far from perfect. For instance, it's often stumped by "noisy or degraded signal[s]," and the linguistic nuances of "dialects and patois".
But even at the initial gathering stages, human sources are seen as highly valuable, working in parallel to the supercomputers that process the data fire hose. "A spy on the ground could judge a conversation in its setting, obtain finer details that are lost to even the most sophisticated electronic surveillance."
Tools to empower, not replace
What does this mean for our version of content curation? Simple: Tools are no substitute for the human brain. We might be building amazing programs for sentiment analysis, for instance, but curation can never be fully automated. After all, our brains are still the most powerful and efficient computing devices on the planet. A certain amount of automated sifting may be necessary given the staggering (and rapidly increasing) amount of data we encounter in our daily lives, but this sifting should always be near our information "intakes" (feeds, email reports, Twitter streams, etc.), and nowhere near our "outputs" (what we share through our blogs, tweets, emails, etc.). There is a point in every content curation cycle at which the human touch is necessary. This point differs for every use case and goal, but it always exists and it always adds value.
Avoid "shiny object syndrome," and realize that looking for the one true curation tool that will take all the effort out of the process is ultimately self-defeating. Your time is much better spent learning and sharing, while developing personal processes that help you do this.
Isn't that what your end users want, anyway? I suspect that most of us prefer to see this human footprint in the curation we consume. We want to know that the content we're reading has been hand-selected by someone we trust as an expert, and not a lifeless set of algorithms—no matter how advanced.
Although I'm right in the thick of the content curation definition debate, I'm starting to think it's fundamentally a distraction from real innovation. It's a bit like beginning a project by holding a meeting in which all you do is plan future meetings that will—ostensibly— lead to project completion. Maybe we should focus more on doing, and less on defining. What content curation "means" will sort itself out once we see more and more good work that can't really be called anything else.
And isn't this how we should want it? This is the Internet, after all, and we're not particularly into fixed definitions, unbreakable rules or governing bodies. Consensus, orthodoxy and formulas don't interest me, nor do they interest those in this world on the bleeding edge of innovation. I don't think it's really a dichotomy, either; talking about curation and actually doing it well aren't mutually exclusive. But my sense is that the people that will truly lead in whatever content curation becomes are doing a lot more walking than talking, even if they'll engage every so often in a little public thinking out loud on the subject.
These are the guys that are letting the conversation swirl around them while they tinker away on something about which we'll soon say, "now that's curation," in the same way we say, "now that's a car" when we take a spin in our friend's new Audi. Of course, there will always be those things we can point to and say, "sure, that's curation, too," which we might follow up with, "but it's no X". Because a real, holistic definition isn't just something we apply to the best-in-breed—there will always be unremarkable and uninspired curation out there, and it's important that we apply the term to even the stuff that doesn't wow us. Bad art is still art, bad music is still music.
The doubters and critics of the promise of curation seem to apply the term almost exclusively to "bad" examples, whether they exist yet or not. For instance, Paul Bradshaw quotes a museum curator that dismisses content curation as nothing more than "selecting", a sentiment with which many (including myself) would disagree. And so the term curation also risks becoming unfairly pejorative.
That's it for now. What say you?


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Search Engine Strategies London gets underway tomorrow, and all of us attending the conference will also be spending time navigating this ancient, sprawling city in search of food, drink and merriment. To help the out-of-towners get around, I've pulled together an article for today's SearchDay called Navigating London, with links to some of the best maps and other sources of local information for ye Olde Town. There's also a link to a very cool restaurant finder that not only helps you find a place to eat—it also shows you a 360 degree panorama of the eatery's interior so you can decide whether you like the ambience before you go.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!


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Your tax dollars at work.
Over the weekend unrepentant domestic terrorist Bill Ayers, the same guy who bombed the Capitol and the Pentagon, tried to distance himself from the radical Muslim Boston bombers by saying the kind of bombing he did is totally different than the kind of bombing he did back in the day.
Bill Ayers says people can't equate the bombings that he and others in the Weather Underground did 40 or so years ago with the April 15 twin bombings in Boston that killed three people.
Ayers, a keynote speaker at Saturday's annual May 4 commemoration of...


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Christmas in Public Schools? Yes, We Can!
- Monday, December 01, 2008
That first year, when I asked the principal why Christmas carols had not been included, she said, "Well, there were – Jingle Bells, Jolly Old Saint Nicholas. . . ."
"But those aren't Christmas carols," I said. "What about the birth of Jesus?"
She looked at me like I'd gone mad. That a parent might suggest singing songs about Christ at Christmas!
"You know, I understand we're trying for multiculturalism," I forged on, "But we're part of the culture too. What about representing us?"
Today, our family lives in Virginia, where the phrase "In God We Trust" is posted in every public school because it's required by law, and where educators seem to have a better grasp of what is legally permissible and what is not.
Still, there are always threats to our freedom. I remember waiting after one middle school event to shake the principal's hand and express my gratitude. A very tall, very unhappy looking father got to her first and began berating her for a biblical reference he noticed in his son's literature class. I saw her confident, generous smile fade and her shoulders sag. Out of 1200 families at that school, this one angry man might in the end have the most impact. Sure enough, the Spring Concert at that school – for the first time – was completely secular.
Since then, I've made it a point to befriend this principal, sharing the information she needs to counter this tyranny of the minority and rejoicing to see the school shift back to religious inclusion. But I'm just one individual. While I have more impact than most with my large family spread among several schools, I still feel very much like the Dutch boy sticking his finger in the dike.
When we see signs of Christian history, art, music, and culture wane, what we need to understand is that it's not anyone's fault but our own. Legislators and courts have already done their part to uphold religious freedom. The question is: Have we done ours?
Christian parents need to recognize that even when we delegate responsibility for our children's education to public schools, we are still responsible for oversight. We are still responsible for challenging censorship of Christian elements in literature and the arts.
The Christmas season reminds us that our job is to stay informed and involved year-round. Don't wait until something goes wrong to complain. Build relationships with principals and teachers. Know the law and be prepared to share it. But also learn as much as you can about the relationship between Christianity and the arts so you can discuss the importance of our cultural history in a winsome way.
I'm reminded of one high school teacher whose penchant for medieval music guaranteed a Winter Program filled with sacred music. Here's his reaction to one complaint: "When they write other music that's any good, I'll use it. My job is to teach music, and I only teach the best."
Whether this teacher is a believer or not, Christian parents can learn from him. We need to stop thinking defensively and start taking back ground that has been lost through intimidation and fear in public schools.
The fact is that taking Christ out of Christmas doesn't hurt Christianity – after all Jesus said that even if his disciples were silenced, the rocks would cry out (Luke 19:40). But the historical interconnectedness of faith, inspiration and artistic expression means that any anti-religion attacks on music, art or literature in the public schools must be resisted for the good of all students.
Which is exactly why the law is on our side – and why we need to defend it.
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Definition of Gruyère in English:
GruyèreLine breaks: Gruy|ère
Pronunciation: /ˈɡruːjɛː /
noun[mass noun]
A firm, tangy cheese.
More example sentences
- Try radicchio and Roquefort, or watercress and Gruyère.
- Crispy, buttery cornflakes top a baking dish of subtly oniony mac and cheese made with Gruyère, Gouda, white cheddar and béchamel - a gourmet-sounding mix that turns out creamy and surprisingly modest.
- Unlike Gruyère, Emmental has a dry rind free from micro-organisms.
named after Gruyère, a district in Switzerland, where it was first made.
Definition of Gruyère in:
- The US English dictionary
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Word of the day hypnopompic
Pronunciation: ˌhɪpnə(ʊ)ˈpɒmpɪk
relating to the state immediately preceding waking up


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Bullying led to her suicide (f***in a**holes), but noone really knows exactly what pushed her to do it.
Better song
"For You"
<em>[Verse 1]
This life we live can be cruel,
With bullies, teachers, and rules.
Sometimes the pain stays,
And life goes the wrong way.
"This is to all of us,
To all of us."
"I looked into your eyes today,
But I couldn't stand the pain, so I looked away."
[Verse 2]
I can't explain how it feels
To know the happiness you yield.
I've been there many times before.
I didn't want to know what life had in store.
"Don't wake me 'cause I'm dreaming
Of angels on the moon,
Where everyone you know
Never leaves too soon."
[Verse 3]
Don't ever take your own life.
You never know when you'll see a light.
There is no way to stop the pain,
But "if you want to see a rainbow, you must go through the rain."
"You can tell me all your thoughts,
About stars that fill polluted skies,
And show me where you run to
When no one's left to take your side.
But don't tell me where the road ends,
'Cause I don't wanna know.
No, I don't wanna know."</em>
In memory of Miranda Larnerd, 6/24/'94 - 4/22/'09 (14 years old/9th grade)
- comments(1)


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Reader Comments (Page 1 of 1)
I disagree.
I think everyone who quit was in the right, and Eddie should never have been given a leadership role to begin with, yet alone had it given back to him later.
Abrasive personalities never make good leaders, period.
If you can't watch your manners, you can't manage people in a way that encourages them to grow and bond as a team.
A leader needs to set a good example, not a low-bar.
As for the second issue in this post, the funeral; anyone who can't set aside grievances for something RL like that, has serious issues. I would not even worry about it - as its not reasonable for anyone to use a funeral as a stage for acting out. Its not even sane for them to do so.
That said, in-game funerals for RL members of the WoW community have in past been hotspots for griefing... so I would be very wary of meeting in WoW to do this. Frankly, I'd suggest everyone just discuss on Facebook / MySpace, or if you wanted 3D avatars to move around and talk; use Second Life.
- WoW has a lot of people of questionable morality / sanity, and they would be unable to resist attacking and harassing people coming together for a RL memorial.


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HGTV Message Boards
Quilting & Needlework
Monochromatic CQ RR~share in our pictures of these blocks and stitches with us!
Thanks tisme . . . spiders usually creep me out, but someone had done this "cute" spider on my last swap and I wanted to try it.
Tammy (tisme) i got Ambher's block today. Ambher it is such a pretty block,i LOVE the color scheme you choose. I just hope i can do it justice. (remember i'm new at cq'ing)
I was studying Cr8tve1's green block and couldn't imagine what I would do on it! Guess what...once I started pulling stuff from my supplies ideas just started coming! It is going to be a gorgeous block...it already is!
Not ready to post a pic yet but will soon...
It's funny Coleen, how looking at something pushes buttons you didn't know you had. Your block was dreaded but now I have 2 sections going and I'll have to stop myself or I'll fill the entire block! I guess I need to have my own gray block!
Of course, it helps when you have someone who is willing to allow "out of the box" items to be added and makes you think beyond butterflies and hearts. I'll have a photo soon.
Oh yes, holee...anything your heart desires is wonderful!
Here's a peek at what I'm doing on the first section. The body needs work. I'm filling in the black background on the applique I used for the tail with gray beads. The body is leather. The center of the tail feathers are metal bead separators. I have another section also started and I've picked out 2 seams to do with needle work.
How lovely
"All that we see or seem is but a dream within a dream"
-Edgar Allan Poe-
Love the beadwork Bea, that peacock is going to be gorgeous!
Blog: www.shawkl.com
Website: www.shawkl.etsy.com
Ooooooh! That is one stunning peacock! I love it in the greys...
Peacock is finished...or maybe not. I could add one more thing but for now I'm moving on to another section
Really beautiful work it had to be a challenge to do such a beautiful bird using monochromatic coloring
"All that we see or seem is but a dream within a dream"
-Edgar Allan Poe-
Bea, it is just lovely! I can't tell you how impressed I am...
I was interested to see how that light colored diamond would be handled...very, very nice.This message has been edited. Last edited by: alexemmarose,
Thanks girls, Glad you like it colleen. Can you believe the hardest part was getting the beading needle through the leather to sew on the eye!
beautiful peacock, your very talented.
Your peacock is just wonderful! Love it. The first picture looked like browns, then the next one looked like greys. Took me a second to realize it wasn't 2 different blocks. Duh!
It has a lot to do with light. It's been raining here for days so I have no natural light most of the time. Besides that, I'm not a good photographer!
Almost 2 weeks into the month so where are all the peeks? I love seeing what you all are doing with the blocks.
started doing some bead work on Ambher's block, will post pictures after i get the section done that i'm working on now.
Bea, I love your peacock!
I am working on Lois`s right now, hope to have some pics tomorrow after I finish the one section.
Cr8tve1...your block is starting to get all dressed up...
really lovely I like the way you featured the center flowers
"All that we see or seem is but a dream within a dream"
-Edgar Allan Poe-
I love the little butterflies flitting across the roses..looking real pretty!
I know, it's 2 birds..but when I first looked at the block I thought Swan..then I did Peacock because it fit in the diamond..I promise, next 2 blocks will not have birds..already have the pink and green blocks all figured out. The body of the swan is suede. I still have 2 seams to do and then I'm done.
beautiful work
"All that we see or seem is but a dream within a dream"
-Edgar Allan Poe-
ooooh! Holee! Love it! I selfishly made sure you were in my rotation because you mentioned the swan when I first showed my nak*d block. And buttons and bead trail also!! You have not disappointed! And all in grey...love it!This message has been edited. Last edited by: alexemmarose,
I was worried 2 birds were too much but that corner kept saying Swan to me. Glad you like it.
Lovely work, ladies, really creative! Here is a section that I did on Happy Erms block.
Me again, I did the spider and web and the right section of the block with the ribbon embroidery.
Like the contrast of flowers. You ladies have nice spiders. I need to shop for some better ones, mine are so tiny you can't see them.
Here are the pictures of what I did on Bea's block - hope you like it
The upper left corner
the lower left corner
the whole block as of now
Oh wow, so delicate! Thank you very much...Love it!
Wonderful work, ladies. I am in awe of your creativity and needle skills.
I've been working on Kathy's block here's what I've done
"All that we see or seem is but a dream within a dream"
-Edgar Allan Poe-
And the whole block
"All that we see or seem is but a dream within a dream"
-Edgar Allan Poe-
Bjeannes and Kayla...very, very pretty work!
So Pretty! Love the way you circled the little girl.
Just finished my last section of Kathy's block
"All that we see or seem is but a dream within a dream"
-Edgar Allan Poe-
Here's how the whole block looks now
"All that we see or seem is but a dream within a dream"
-Edgar Allan Poe-
Wow! Kayla! Beautiful work! Kathy will be so pleased! The whole block is just lovely!
Oh wow, what beautiful blocks, I thought this might be boring only one color, but look at all the shades you guys chose and how lovely all the embellishments look, I'm amazed!! Just lovely. I'm glad you are letting all of us share your journey. Thanks Pat
The tree limb is beautiful. I love anything done with french knots.
GORGEOUS Kayla! I'm so loving that branch...what a perfect way to set off those lace birds! I'm so happy with the entire block. You and Erma have done wonderful jobs...and I'm sure Mary will have fun at her turn next too!
Blog: www.shawkl.com
Website: www.shawkl.etsy.com
Hello stitchers! It is midway through the month and maybe time for a little update from everyone. Please check in with a note about your progress. There are several of you we haven't heard from in a little while...
Everyone is doing such lovely work and posting great pix. It is fun to see how these monochromatics are turning out. Keep up the great work!
I'll start with my update...
alexemmarose: I added a little more to Cr8tve1's block and finished with my part. I am ready to mail to Pat whenever she is ready for it. She is ready any time so will mail later this week.
PatV82: working on bjeannes pink block, planning to mail on 6-24.
califgal: working on Ambher's block.
Kaylaquilts: finished working on Shawkl's block.
bjeannes: finished working on holee's block and will mail next week.
holee: finished working on alexemmarose's block and is ready to mail.
fishingwidow: is working on Happy Erme's block.
tisme: is working on bluesnail's block.
Shawkl: finished with her work on Kayla's block and ready to mail out on the 1st.
bluesnail: Lois is working on tisme's block.
Ambher: finished with block and will pass along at the retreat to her "mail to" person.
HappyErme: is working on Fishingwidow's block.
Cr8tve1: working on PatV's block.This message has been edited. Last edited by: alexemmarose,
Just got back from Houston. And headed to Colorado for a funeral this week. That road trip will provide the uninterrupted time to work on this wonderful pink block. So I'm hoping to be ready to mail on Monday the 24th - especially since I am having gall bladder surgery on the 25th.
So Alexemmarose, please mail whenever you are ready. My DD will be here to check the mail
BTW, everyone's work is so beautiful and inspiring!
working on Ambher's block, will post progress picture tonight.
I am leaving tomorrow for a week in AZ so will mail next week.
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Nose : Ginger, burnt rubber, baked bananas with brown sugar (getting hungry again). Pretty intense. Some citrus and passionfruit notes as it develops, also hazelnuts. A very complex nose.
Palate: Silky-smooth. Cake spices, banana, demerara sugar, almonds, prunes, apricots. A really classy character that keeps on developing.
Finish: Long, smooth and quite amazingly complex. We like.
Comment: One of the first rums I ever tried - just before it disappeared from our shelves for several years. Great to have it back - like welcoming home an old friend.


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Justin Timberlake, along with Mavis Staples, Ben Harper and others, performed at the White House last night for an evening celebrating Memphis soul music. The event is the 10th installment in the In Performance at the White House series and is scheduled for broadcast April 16 on PBS stations. Beginning in February 2009, the series has celebrated the music of Stevie Wonder, Paul McCartney, Burt Bacharach, Hal David and many more.
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Here is a brief extract from editor Chris Laverty's third 'Fabric of Cinema' column for international periodical Arts Illustrated. The main reason for a plug is the subject matter discussed: colour, without doubt one of the most fascinating aspects of … Continue reading
Tag Archives: high heels
The Birds: Tippi Hedren in the Green Suit
Why does Tippi Hedren wear a green suit in The Birds, and what does it mean? Continue reading
Kurt and Bart Discuss the Costume Design of Stoker
Kurt and Bart are fascinating. Forged as art school drop outs in 1980s New York, their name is now a singular brand to movers and shakers in the media industry. Yet they are two people, two very real people: Kurt … Continue reading
Costume Design in Stoker: Control Yourself
It's all about the shoes in Stoker. Continue reading
Piper Perabo Discusses Looper Costume Design
Piper Perabo chats to Clothes on Film about costume design for her role in Looper. Continue reading
The Dark Knight Rises: Costume Q&A with Lindy Hemming
Costume Designer Lindy Hemming talks exclusively to Clothes on Film about her work on The Dark Knight Rises. Continue reading
Review: The Dark Knight Rises
Christopher Nolan once again shows his appreciation for costume in this immensely satisfying end to the Dark Knight trilogy. Continue reading
Sandra Bullock in The Proposal: Small Wardrobe, Big Impact
With exclusive insight from costume designer Catherine Marie Thomas, we analyse Sandra Bullock's low volume, big impact wardrobe in The Proposal. Continue reading
Hanna: Interview with Costume Designer Lucie Bates
Lucie Bates exclusively discusses her work on Hanna, inducing parodies, subtext and working with Giorgio Armani. Continue reading
Monica Bellucci as Malèna: Beauty, Black and Heels
In Malèna, Monica Bellucci plays an impossible vision of beauty; a woman so striking she is immediately sexualised by all who lay eyes on her. Continue reading


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Product Description
Any Rome break will take you to the heart of one of the most historically-significant cities on the planet, but this luxury Rome break gives you even more, including a stunning Vatican night tour.
With a well-located 5-star hotel as your base in Rome for two nights, you are in a great position to take in all the great sights Rome has to offer. Your luxurious and well-appointed room is filled with all the comforts you would expect of a leading 5-star establishment. Having once been the centre of the mighty Roman empire, the "Eternal City" is one of the greatest capitals in the world. Within easy reach of the ruins of ancient Rome, and with more-than-ample facilities and comfort, you have an ideal home for the weekend.
The Friday night of this Rome break is what is truly unique. A chance to experience the Vatican Museums on a guided tour after sunset is not something you will readily forget. In a private group no more than 20 in number, this Vatican night tour is an intimate one-of-a-kind experience. Among the sights to admire, for the first night of this luxury Vatican break, are the Upper Galleries of the Vatican Museums (including the Gallery of the Tapestries and Candelabra), the Hall of the Maps, the Octogonal Court, and Raphael's Rooms.
As part of your experience in Rome for two, you will also dine at one of Rome's leading restaurants. Having been awarded a Michelin star for its dedication to the very best ingredients and very best flavours, this is a dining experience to be savoured. Included in the price of this package is the chef's tasting menu, allowing you to sample multiple dishes of the finest Italian cuisine.
We Also Recommend:
- - Take a wine-tasting afternoon tour from Rome to beautiful Frascati
- - Be sure to visit the unforgettable Fontana Trevi and majestic Colloseum
Rome, Lazio, Italy. Hotel and restaurant are both in central Rome. Locations will be provided with your personalised itinerary after booking.
This experience is valid for redemption within 6 months from the date of issue. Does not include flights.
Hotel: Hotel will depend on your travel dates. We guarantee the star rating of the hotel (5 stars) and that each hotel will have a Guest Rating of at least 4 out of 5, as rated on TripAdvisor, Expedia, or Hotels.com. Additional hotel nights can be priced upon request.
Restaurant: Dinner is inclusive of a tasting menu for two people. Drinks are not included, these and any extras can simply be purchased on site. Service charge is not included; this is left top the customer's discretion on the day.
Vatican night tour: Held on Fridays only, from 7.30pm, lasting approximately 2.5 hours. Note that the Vatican only takes night-time vistors from mid-April to mid-July and through September and October. We can offer alternative day or morning tours outside of this period. Contact us if you would like more details for this exceptional Rome break.
All bookings are subject to availability. We advise booking at least 5 weeks in advance to guarantee the desired date and time.


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Reader Comments (Page 1 of 1)
Do people in high rating Arena forget how to snare Hunters in melee and cheaply 4 shot them or something? If people are having problems with Hunters in Arena, they need to either l2roll a melee class, or majorly l2p.
And no, they're not overpowered, that is just complete and utter bullcrap spread by all the PvP QQing melee who whine they can't oneshot someone.


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The Everglades panorama
May be they are just a giant swamp, or technically just a giant river, but I think they are a mystical place, somewhat magical at every hour of the day and night. So equipped my beloved Nikon 24-70, from the deck of one of the everglades typical and famous Airboats I've tried to shot the panorama even though in fast movement.
TheevergladespanoramaCloudsManteroRiccardofloridagrasslandscapereflectionriverskyswaptravelusawaterriccardomantero, from


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this wiki
Lachdanan is the former captain of King Leoric's Royal Guard, and a knight of noble repute. He survived an ill-fated attack on Westmarch, returning with his remaining forces to find an insane Leoric, whose now-corrupted knights attacked Lachdanan's company. Though Lachdanan managed to kill the king, he was cursed to eternal damnation with Leoric's last words.
Lachdanan, retreating to the recesses of the fourteenth level of the dungeon in Diablo, implores the player to find for him a Golden Elixir to allow him to rest in peace, and gives the player his helmet if this is accomplished. He is the chief subject of the quest of the same name.
Diablo IIIEdit
Lachdanan appears in Diablo III in the form of scrolls he wrote during his journey to die in the 14th level, which detail the King's descent into madness.
Eventually, the player will find his ghost in the Royal Crypts, where a spectral reenactment will play out of Lachdanan slaying Leoric, and Leoric's final curse upon him and the knights under his command.
|Hell Knight
| Variants — Black Knight • Doom Guard • Steel Lord • Blood Knight
Uniques — Lionskull the Bent • Rustweaver • Graywar the Slayer • Warlord of Blood • Steelskull the Hunter • Sir Gorash


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Nike Air Pippen 1 Retro – Black Varsity Red – Now Available
August 23rd, 2008 by Sneaker News | 1 comment
Some of the hottest basketball shoes from the late 90′s made their way back to shelves the past few months, everything from Zoom Flights, Foamposites to Flightposites, but in 1997, it was the Air Pippen 1 that made it to the finals and shut down the Utah Jazz. Nike just released the original black and varsity red colorway and this past weekend saw its official release on nikestore.com. A few other colorways are expected in the upcoming months but know that this is the original that was on Scottie's feet when the Bulls took the trophy.
> Nikestore: Nike Air Pippen Retro – Black Varsity Red
20% off – Use code "BACKTOSPORT" at checkout
Photos: Kix-Files


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Bob Marley – Uprising (iTunes Bonus Tracks Version)-2001
Description: Uprising album by Bob Marley / Bob Marley & The Wailers was released Jul 31, 2001 on the Island (Label) label. Digitally remastered by Ted Jensen (2001, Sterling Sound, New York, New York). Uprising songs Bob Marley generated a staggering number of great records during his brief time in the world's spotlight. Although he cut his first recordings in the early 1960s, it was not until the 1973 release of CATCH A FIRE that Marley and the Wailers became international stars. Eight years later Marley was dead, a victim of cancer. In between, he recorded eight studio albums and several live albums, all of excellent quality. UPRISING is Marley's final album, and it's also one of his best. As on all his recordings, Marley's writing displays the gift for melody that helped non-Jamaican audiences gain access to his music even when he was singing about the details of island life and the doctrine of Rastafarianism. The most popular tracks here, "Could You Be Loved" and "Redemption Song," are pop masterpieces.
Track List:
1 Coming in from the Cold
2 Real Situation
3 Bad Card
4 We and Dem
5 Work
6 Zion Train
7 Pimper's Paradise
8 Could You Be Loved
9 Forever Loving Jah
10 Redemption Song
11 Redemption Song (Band Version)
12 Could You Be Loved (12″ Mix)
Release Name: Bob_Marley-Uprising_(iTunes_Bonus_Tracks_Version)-2001
Genre: Reggae
Label: ℗ 2001 The Island Def Jam Music Group
Format: m4a
Size: 175 MB
Store Date: 2001
Download: UPLOADED.net


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Games of Edan
Our latest project at GamesOfEdan.com is an Indie Video Game called Zygote. Here's some info directly from the website:
Zygote is a first-person shooter/adventure infused with a gripping single-player narrative.
A war is currently underway… Explore the world and it's characters to support the Kinship resistance against the advancing Patogens. Discover the rationale for your existence to ultimately answer the question "Why am I here?"


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Union Pacific Big Boy
No. 4014 is now safely home at the steam shop in Cheyenne, Wyo., for a multi-year restoration that will return the locomotive to operating condition. Check back often for news, Editor Jim Wrinn's video blogs, and photos. Only from Trains!
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The best railroad stories from 75 years of Trains!
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Napa Valley
Napa's 'Dead End' Comes Alive
Downtown Napa has become a destination in itself.
2 Readers' Suggestions
June 6th, 2009
7:19 pm
Usually winter is another good time to go because it is less crowded and the holidays are being celebrated in Youtville with Festival of Lights and ledson www.ledson.com puts on 12 days of Holiday Dishes. Also during Mustard Festival www.mustardfestival.org is another great time (during spring) to visit. Whenever you come, it can be pretty expensive therefore i always print some free tasting offers from a winery called www.econcierges.com to save on high tasting fees. Also discounts on spas etc also help from that website especially in this economy. Golden Haven Mud Spa www.goldenhaven.com is one of my favorites for mud baths. They also run winter summer specials etc.
— Anonymous
April 2nd, 2008
7:20 pm
Spring and Fall are my favorite times in the Napa Valley. The colors of both seasons are spectacular; the mustard along the vineyards in the spring and the deep colors of the Fall made me fall in love with Napa county and valley. The temperatures are moderate in both seasons. The winter has a quiet beauty while the vines do their silent work. The summer is lush, but can get VERY HOT. There is really never a BAD time to visit the Napa Valley. I loved it so much, I bought and estored a house there. Have a good time!
— maureen rocchi, somis, california
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Older kids and teens who have good muscle strength have a lower risk of certain health problems.
A study of 6th graders from 17 Michigan schools finds a strong link between strength capacity and lowered risk for diabetes and heart disease.
All types of exercise are heart-healthy, but researchers say strengthening activities may be especially protective.


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Raleigh Rules
by SilverSatellite
American Apparel Zip-up Hoodies and Pullover Hoodies come in a variety of colors and sizes. Complete with kangaroo pocket this stretchy, comfortable fit, unisex cut includes double-stitched cuffs and hem.
I always swore I'd never Scrabble tile anything (not that there's anything wrong with it at all, it's just been done), but I made an exception for Raleigh, NC, because I love it here.
- 23Promote


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Deadline extended. Materials now due by Wednesday, Nov. 13, 2013.
Call for WTS Scholarship Applicants!
WTS fosters the development of women in the transportation field by encouraging bright new professionals to undertake careers in the area of transportation. One way it does this is by awarding scholarships to women pursuing undergraduate and graduate studies in transportation or a related field.
Available scholarships (click title for application):
Minimum applicant criteria for all scholarships:
The scholarships are competitive and based on the applicant's specific transportation goals, academic record and transportation-related activities or job skills. Applicants are allowed to apply for more than one scholarship. If you or someone you know is interested in applying, please click on the appropriate link above.
Return the completed application and required attachments and information as noted on the application to:
Ted Stonecliffe, WTS Portland Scholarship Chair
PO Box 8202
Portland, OR 97207
All materials including all official transcripts must be postmarked by Wednesday, Nov. 13, 2013. Incomplete or late applications will not be considered. Applications are not returned to applicants.


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Revolution, by Jennifer Donnelly, spans both time and social status. In the present there is Andi, a musical prodigy who is about to get kicked out of her prestigious New York City school. She's mad at her father for the divorce and at her mother for retreating into her own private shell. But mostly she's in pain over the death of her younger brother, for which she blames herself.
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Sometimes it's just fun to make fun of a trope. It's fun to screw around with it or find the humor in those tropes. Thus we have the Parodied Trope. Writers can even spoof their own tropes as a form of Self-Deprecation. Sometimes this comes in the form of an Exaggerated Trope, or even a Downplayed Trope. Sometimes it overlaps with Zig-Zagging Trope, or Inverted Trope. If the trope is called on by the author, but still used, it's a Lampshade Hanging. Compare other kinds of Playing with a Trope, Satire/Parody/Pastiche, Parody, Played for Laughs. Not to be confused with Parody Tropes (a list of tropes that are parodies themselves). Compare Spoof Aesop.


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God Provides Manna
Exodus 16:1-18
The God Provides Manna Bible scriptures located in Exodus 16:1-18 explains directly from God's Word the God Provides Manna topic.
Exodus 16:1
And they took their journey from Elim, and all the congregation of the children of Israel came unto the wilderness of Sin, which is between Elim and Sinai, on the fifteenth day of the second month after their departing out of the land of Egypt.
Exodus 16:2
And the whole congregation of the children of Israel murmured against Moses and Aaron in the wilderness:
Exodus 16:3
And the children of Israel said unto them, Would to God we had died by the hand of the LORD in the land of Egypt, when we sat by the flesh pots, and when we did eat bread to the full; for ye have brought us forth into this wilderness, to kill this whole assembly with hunger.
Exodus 16:4
Then said the LORD unto Moses, Behold, I will rain bread from heaven for you; and the people shall go out and gather a certain rate every day, that I may prove them, whether they will walk in my law, or no.
Exodus 16:5
And it shall come to pass, that on the sixth day they shall prepare that which they bring in; and it shall be twice as much as they gather daily.
Exodus 16:6
And Moses and Aaron said unto all the children of Israel, At even, then ye shall know that the LORD hath brought you out from the land of Egypt:
Exodus 16:7
And in the morning, then ye shall see the glory of the LORD; for that he heareth your murmurings against the LORD: and what are we, that ye murmur against us?
Exodus 16:8
And Moses said, This shall be, when the LORD shall give you in the evening flesh to eat, and in the morning bread to the full; for that the LORD heareth your murmurings which ye murmur against him: and what are we? your murmurings are not against us, but against the LORD.
Exodus 16:9
And Moses spake unto Aaron, Say unto all the congregation of the children of Israel, Come near before the LORD: for he hath heard your murmurings.
Exodus 16:10
And it came to pass, as Aaron spake unto the whole congregation of the children of Israel, that they looked toward the wilderness, and, behold, the glory of the LORD appeared in the cloud.
Exodus 16:11
And the LORD spake unto Moses, saying,
Exodus 16:12
I have heard the murmurings of the children of Israel: speak unto them, saying, At even ye shall eat flesh, and in the morning ye shall be filled with bread; and ye shall know that I am the LORD your God.
Exodus 16:13
And it came to pass, that at even the quails came up, and covered the camp: and in the morning the dew lay round about the host.
Exodus 16:14
And when the dew that lay was gone up, behold, upon the face of the wilderness there lay a small round thing, as small as the hoar frost on the ground.
Exodus 16:15
And when the children of Israel saw it, they said one to another, It is manna: for they wist not what it was. And Moses said unto them, This is the bread which the LORD hath given you to eat.
Exodus 16:16
This is the thing which the LORD hath commanded, Gather of it every man according to his eating, an omer for every man, according to the number of your persons; take ye every man for them which are in his tents.
Exodus 16:17
And the children of Israel did so, and gathered, some more, some less.
Exodus 16:18
And when they did mete it with an omer, he that gathered much had nothing over, and he that gathered little had no lack; they gathered every man according to his eating.
Exodus Bible Study Topics
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text: I love snow. I love bright days after it snows. People always tell me that I still like snow because I don't have a car, but I've had a car in snow. I've had to shovel out my driveway. And I really don't mind those things. I just fucking love snow.


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Article | March 12, 2013
Closure and Container Manufacturers Association to become part of the International Society of Beverage Technologists
On April 1, 2013, the Closure and Container Manufacturers Association (CCMA) will become part of the International Society of Beverage Technologists (ISBT); a group will be formed with representatives from both organizations to facilitate the transition.
By"We are pleased to welcome CCMA members to ISBT. With their long history of packaging component knowledge and issue-based advocacy, their participation will make ISBT an even stronger industry organization," said Larry Hobbs, executive director, ISBT. Further supporting the integration is ISBT's ongoing participation in closure initiatives--the society has had subcommittees working on finish/closure standards for many years. A number of CCMA efforts are already coordinated with ISBT, such as the Threadspecs committee which works on finish standards. "CCMA members also will be able contribute to the ISBT's university program which offers students basic training on beverage ingredients, quality, processing and packaging," Hobbs said. The CCMA consists of member companies, while the ISBT is comprised of individual members. Going forward, CCMA member company representatives will be invited to join ISBT as individual members. Key initiatives previously supported by CCMA—including sustainability and recycling—will be integrated into ISBT committees.
"The CCMA board has decided that the time is right to tap into the resources of a larger organization with which we already share several common interests and initiatives. We now look forward to using our collective efforts to tackle key industry issues together," said Roy Robinson, chairman, CCMA and vice president of business development for Portola Packaging.By joining ISBT, CCMA members will have access to additional technical support. They also will share industry guidelines and standards with a larger, more global audience. ISBT will benefit from the addition of members with operations and processing knowledge from the manufacturers' perspective.
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Here's a walkthrough of the level 314 for the game Bubble Witch Saga for iPhone and iPad. this will give you helpful hints, tips and tactics that you will be able to solve level quickly.
This guide is part of a complete walkthroughs which players created exclusively for Bubble Witch Saga for iPhone and iPad, to see other available click here
I think this video will help you to complete Bubble Witch Saga level 314 and gives you hints to the next level.
If you would like to share other ways to beat level 314 in bubble witch saga or to share your high scorein this level, feel free to post here.


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When Looking for Function Venues in Parramatta, Consider Inside Out
Are you set to impress!? Looking for a venue for that private party or function with a difference? Then look no further than Inside out, Parramatta. Though well known as one of the most amazing places to eat in Parramatta, with its elegant contemporary interior and raised, covered balcony for alfresco dining, Inside Out puts itself at the top end of the market.
Our Parramatta Function Rooms Will Delight You and Your Guests
From the very first phone call, our dedicated Event Coordinators will assist you with all aspects of your enquiry, tailoring a solution to best suit your needs and budget.
The function menus are contemporary in style and executed with thoughtful precision. Bringing good food and service to the west is what Inside Out is all about. Inside Out invites you to experience the unique European flavours in modern yet sophisticated surrounds.
You Will Love Our Parramatta Function Rooms
The team at Inside Out has the experience to look after all your event and function needs. Our aim is to make a lasting impression. No request is too big or too small for us. Our Parramatta function rooms can handle it all.
Inside Out has a capacity seating of 200 people for a sit down dinner or 250 for a stand up cocktail function.
For group bookings with 10 or more guests, we request you select one of our delicious set menus. Tailored packages can be arranged to meet your individual needs and will be priced accordingly tailoring a solution to best suit your needs and budget.
For all your functions enquires please contact our events team on (02) 8837 7300 or email us at firstname.lastname@example.com