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When the Time 100 was released last week, our editorial team discussed how we might cover it. The context was its relation to PR, and how communicators could leverage the value of making the list.
This list is a PR person's dream. It's eclectic and interesting, and it covers a wide variety of human endeavor. It's global in scope. Unlike many magazine lists, the Time 100 is worth coverage and every person on the list is deserving of recognition in some form or another.
Are they the "Most Influential People in the World?" Some might be, but many are not. Why, for example, are Kirsten Gillibrand and Rand Paul on the list, but not Ted Cruz and Elizabeth Warren? It's all kind of random. The common denominator is that all the selections seem to be whom the coastal elites and people in the power centers of Washington, D.C., New York, Los Angeles and San Francisco are talking about. Or think they should be.
The cover of this year's edition was Beyonc├®, featured in a revealing costume and an open-mouthed expression. To me, the image didn't convey the gravity that the list aspires to. Would other designees be posed that way? But Beyonc├® has the gravitas. She was also on the list last year, after her performance at the Super Bowl. Sheryl Sandberg did this year's writeup.
(This is a cool feature of the listŌĆöcelebrities do write-ups of other celebrities. It solidifies the likelihood that the list will be the preferred dinner party conversation at not just 100, but 200 parties. Of course, it leaves the door open for questions. Did Japanese Prime Minister Shinzo Abe make the list because he is a "bold reformer," or because his profilerŌĆöU.S. Treasury Secretary Jack LewŌĆöthought that touting Abe's economic policies might be useful?)
But back to Beyonc├®. Sandberg noted that she "doesn't just sit at the table. She builds a better one." (This is a variation on a line from the old movie about Sting, where, when his hired musicians complain about what Sting is paying them, the response from one of Sting's handlers is, "You might have a seat at the table, but Sting owns the table.")
But Sandberg likes Beyonc├®'s message of empowerment for young girls. "I'm not bossy, I'm the boss," Sandberg quotes Beyonc├® as saying. What I like about Beyonc├® is her authenticityŌĆöthere is a sense that what you see is what you get. She's not a phony. I also like her staying power. She's been a star since the late 1990s. That seems like forever ago. My kids loved her in the old Austin Powers movie when they were little, and they still love her for her music and style now. That is remarkable. And then there's her sense of innovation. I've followed music my whole life, and I can't remember when anything as unique and unexpected as the release of a new albumŌĆöa concept album complete with videosŌĆöwithout anyone having the slightest idea it was coming.
So if you're the communications person for any of the Time 200 (the Time 100 plus the celebrity essayists), there are three things you can take from the example of Beyonc├®: Authenticity and talent beget longevity, and both beget the ability to innovate.┬Ā
You wouldn't expect something as simple as the April 26, 2014 cover of Billboard to be groundbreaking and envelope pushing, but that's exactly what it is. The cover features a cool photograph of singer Enrique Iglesias, sleek, minimal cover typography and a bold, poster-like logo; it's highly original, extremely artful and a crowd-pleaser all at the same time (I know because I checked with my 13-year-old daughter who is a big Enrique fan).
Most magazine covers, and especially trade publications, tend towards a standard formula with lots of typographic and graphic devices to grab the readers' attention, and crisp, sharp photographs with riveting eye contact. This cover has none of that; it even flaunts a big green logo in stark contradiction to the magazine urban legend that "green is death on the newsstand."
Since their cover redesign earlier this year, led by creative director Shanti Marlar, Billboard has been aggressively pursuing more creative photography, with very sensual color tones and poster-like framings. This is their eighth cover since the format change, the second under new design director Rob Hewitt and, to my eye, it's the strongest to date.
The photograph of Iglesisas by David Needleman is dark and moody, with his face in shadow and his eyes looking down away from the reader. It's a powerful portrait, intimate and sexy. And the cover typography is very sparse and understated, letting the strength of the overall design rest on the photograph and the graphic logo.
Just 10 years ago, Billboard still lived up to its trade magazine reputation on the cover, with a newspaper-like design that was occassionally broken up with special large photo designs. For much of the time since then, the covers have featured creative, aggressive, rock ŌĆśn' roll design, with a heavy nod to the look of magazines like Rolling Stone and Entertainment Weekly. The design exploded off the pages, bursting with distorted typography and huge amounts of cover lines. They were pop, and they popped! A cover redesign in early 2013 led by then-art director Andrew Horton eliminated the classic, multi-colored logo for a new, smaller treatment, combined with more subdued cover typography and sophisticated photography.
See examples of those covers here.
When the vertical Billboard logo was introduced earlier this year I was dubious about its long-term status. My first reaction was that it was a nice gimmick that wouldn't last. Plenty of magazines have added nontraditional tilts and positionings to their logos, and about 99.99 percent of them revert back to "normal" in short order after readers, marketers and subscription mavens amply complain. But now, I love it. The logo frames the cover like a poster; it's an acknowledgement that for a magazine like Billboard, the image on the cover is most importantŌĆōespecially as it travels across multiple platforms. The concept of newsstand sales as the driver for the cover design is no longer valid; the most effective covers work as images on Twitter, iPads, Facebook, etc. And the new Billboard logo, its very modern and distinctive design along with its photography are perfectly suited for this new cover paradigm.
I watched this cover get pushed on Twitter over the past weekend and noone cared that the logo was sideways or that there weren't a lot of cover lines. It was a memorable cover of Enrique Iglesias, fans loved it, and that's what sent it flying around the internet. It's great publicity and drives interest and traffic to the brand, as opposed to selling a couple extra copies on a newsstand.
What this cover and the overall Billboard design strategy says is that the old school approach to cover making, where tiny bits of magazine material are shoehorned into every corner of the cover, stuffing it to overflowing with photos and teasers, is no longer applicable. This is a cover design that recognizes the multiplatform, viral, instantaneous nature of the times, and that's what makes it so successful and so exciting. Other magazines should take note: an original, distinctive, contemporary cover design is the best way to visually revitalize your brand. There was a time back in the 1950s, when trade magazines were art directed by some of the most talented folks in the business (Walter Allner and Bradbury Thompson are just two), who approached the publication covers as part of the overall corporate packaging branding and design. This new set of Billboard covers is firmly in that tradition.
My enthusiasm for the big-picture aspects of the Billboard design should not obscure the good work that went into this particular cover, both in terms of the crafting and creation of the photograph and the detailing of the typography. It's a refreshing and energizing graphic step forward, and as my daughter Lillian says, "it looks so cool!"
UPDATE: Thanks to art director/illustrator Andrew Skwish for pointing out the similarities in overall tone between the current Billboard cover and covers of The Face in the 1980s, when it was designed by Neville Brody. The Face even had a short-lived experiment with a vertical logo! This era of The Face (the cover pictured is from 1985) was one of my favorites, and a huge influence on me and many other art directors. This makes me like the new Billboard design even more.┬Ā
ItŌĆÖs been a fun week talking to some old friends in the industry. They all called to say hey, why was I depressing the heck out of them with all this talk of Plan B? And they offered me their thoughts.
Irwin Krimke, a magazine industry veteran, was on the phone with me recently with a penetrating question, namely: Why would I want to quote John Harrington and Baird Davis? ŌĆ£Linda, I have no clue why you would do that,ŌĆØ he said. ŌĆ£No clue whatsoever. I call them Dr. Doom and Dr. Gloom. TheyŌĆÖre killing us. Retailers read this stuff and take away our space. Now do we need that?ŌĆØ
No, I conceded, we did want to keep our space at retail. ŌĆ£Bad enough,ŌĆØ Irwin continued, ŌĆ£that TNG has a virtual monopoly now. But listen, things are not so bad as that. IŌĆÖve got a magazine, Backwoodsman. I took them to Kable News Company, they were putting out 38,000 copies; now theyŌĆÖre sending 209,000 copies and selling at close to 50 percent. If I could take away the prematures I could sell in the 60s.ŌĆØ
But while the numbers are impressive, I admitted, wasnŌĆÖt that part of the problem? The lack of follow up at retail. The loss of display. The prematures.
ŌĆ£Linda, listen, sure itŌĆÖs part of the problem,ŌĆØ he said. ŌĆ£Before this consolidation the wholesaler route men took care of the display. But look, the wholesalers canŌĆÖt afford that anymore. All they can afford are part time people with no benefits. These people are supposed to work 19 hours. They get three or four stores. The turnover is 100 percent a year. ItŌĆÖs been a mess for a long time. ItŌĆÖs always been a mess, so itŌĆÖs the same thing today, only more so.ŌĆØ
What does he do, I ask, to grow his title? ŌĆ£It takes luck, is what it takes. Luck and a whole lot of hard work. Same as always. And hitting people on the headŌĆöover and over. I say to them, can you keep this title on sale instead of dumping it in the returns to pay your bills? A couple of these chain buyers have been very difficult. They love getting their money upfront, but the checkout is pass├®.ŌĆØ
And digital, I prompt him. Digital is a factor, isnŌĆÖt it? ŌĆ£I donŌĆÖt think digital has hurt magazines that much,ŌĆØ Irwin said. ŌĆ£ItŌĆÖs hurt the books. ItŌĆÖs hurt paperback and hardcover books tremendously. My wife switched us over. Before that we were buying our books at Sams. But you know what? I read faster on tablet than with the book. A third faster, because you donŌĆÖt have to turn the page. But magazines, no. You still want them in print.ŌĆØ
Can I quote you? I ask. Lots of people call with their thoughts, but no one wants to be quoted. ŌĆ£Linda, IŌĆÖm 85 years old. Of course you can quote me. What difference does it make?ŌĆØ
Then what, I asked, is your advice for the rest of us? ŌĆ£I have always had three little words for this industry: simple, practical and complicated. And everyoneŌĆÖs forgotten the first two.ŌĆØ Irwin said. ŌĆ£But let me tell you this, with all this talk about our industry dying. If this title, this client of mine, is able to grow 600 percent, donŌĆÖt tell me there arenŌĆÖt other titles out there that can do it. You find those titles and you work the heck out of them.ŌĆØ
Lately all you read about is how itŌĆÖs necessary to have an understanding of how your marketing affects your data and vice versa. I for one feel we have been doing this for a very long time in the Audience Development (Circulation) field. Everything we do is focused on analysis done of previous marketing so, in essence, we are data-driven professionals. ThatŌĆÖs how we operateŌĆöshow us the data.┬Ā
And we have lots of data to analyze and digest: from circulation reports, to BPA or AAM statements, email marketing promotions, online marketing, digital edition deployments and engagement reports, Google Analytics, renewal analysis and new business acquisitions, to revenue and expense tracking reports. All of these reports together give us a strong picture of what is working and why and whether or not our goals make sense. What they donŌĆÖt give us is feedback directly from our readers.
That brings me to the topic of this blogŌĆösurveys. Why they are important, how frequently we should do them, and what we need to get out of them.
1. Why Are Surveys Important?
They are important because theyŌĆÖre the most reliable method to get real feedback from our subscribersŌĆöno matter what platform they use to engage with our brands (print, digital, apps, newsletter, and website).
2. How Often Should We Do Surveys?
It depends on the type of survey. If someone expired with the March issue and you have a last effort renewal going out in April, you should wait 4-6 weeks to get responses and then send the survey (around last week of May) to those that didnŌĆÖt renew. By doing this you are adding an extra effort into your renewal (or requal schedule) but itŌĆÖs also the best time to get input.
3. What Should We Look For?
ItŌĆÖs important to establish this when you are creating the survey questions. What do you want to know? For example, are you interested to know if your subscribers want an app version of the brand? (If so, donŌĆÖt forget to ask for their email address so you can alert them when the app is available). Or do you want to know whether thereŌĆÖs price sensitivity? There are many things you can learn by establishing these survey efforts with the right timing.
In my experience people like to provide feedback (good and bad). If you ask the right questions you will get answers that will give you yet another piece to add to the puzzle and understand your audience better. ItŌĆÖs important that the surveys are timely (donŌĆÖt contact an expired reader about why they didnŌĆÖt renew two years later); also keep it to a maximum of 5 questions and make sure that at least one of them are open -ended so they can provide you with their own explanations of whatŌĆÖs good or bad with the brand.
And always provide them with your best offer to come back as a subscriber. For trade publications, itŌĆÖs best to list all the important articles and features they are missing by not renewing. And for paid publications, your best discounted offer should be there for them to take advantage of; just in case they change their mind after (or before) filling out the survey. At New Bay Media, we are constantly sending out surveys and monitoring the responses to ensure we arenŌĆÖt missing any important data from our best resourcesŌĆöour readers!
Telemarketing seems to be getting more and more difficult.
It was not too many years ago when people had one, or possibly two telephonesŌĆöone at home, and one at work. Then in 1983, Martin Cooper invented the cellular phone and started a movement that has led to many people having no phone at home whatsoever. And those that still have phones in the office often divert them to their mobile phone so you never really know where you are calling (I called a friend the other day to wish him a happy birthday, and he informed me he was in Turkey, of all places).
Caller ID is all well and good, but it may be killing the response. If I get a call that does not have caller identification, I ignore it. If I get a call that does have caller identification, and I don't know who it is, I ignore it.
Telemarketers are doomed if they do, and doomed if they don't.
The problem is further compounded by the fact that so many rented lists seem to have really bad names and numbers.
I do not want to tar everyone with the same brush, but compiled lists seem to be susceptible. Recently, we rented a list where over half the numbers did not even exist, and of the 50 percent remaining, most of the people attached to those numbers had moved on.┬ĀWe rented another list as a result, supposedly of people who had placed an order within the last 90 days, but here again, many numbers were no longer valid.
Time was when someone left a job, their replacement took over their office, desk and telephone extension, so at least you stood a reasonable chance of getting someone that might be interestedŌĆönow, you don't know where you are going, or who you are getting.
Telemarketers probably love me because I have three phones: one in the office, one at home and one Martin Cooper helped invent. But, the only reason I have three is that I cannot figure out how to divert the work and home phones to my cell.
If lists cannot produce results, then no matter how low the telemarketing company's cost per order may be, people will look elsewhere because the cost of list rentals will become uncontrollable. I am not sure how to solve this problem, but it may not be too long before publishers have to increase their budgets to maintain circulation and or sales.More...
I was editing a report the other day about a PR person who got into a spat with a news organization. And the report used the phrase, ŌĆ£Never pick a fight with people who buy ink by the barrel.ŌĆØ
Some of you might know that one. Many of you may not have heard it. But that phrase and many others like it are so clearly out of date that itŌĆÖs interestingŌĆöeven comicalŌĆöhow theyŌĆÖve hung around long after their original meaning has faded into history.
And it got me thinking about those phrases and why theyŌĆÖre still with us. HereŌĆÖs a partial list (that is, all I can think of.)
ŌĆó Stop the presses. Okay, this one is used more for dramatic effect than its actual literal meaning these days, but it is still around.
ŌĆó The Press. This reference to the journalism industry is still common (think ŌĆ£Meet the Press,ŌĆØ the TV show. But it has a diminishing relationship to media today. You could just as easily call the show ŌĆ£Meet the CMS,ŌĆØ and youŌĆÖd be just as accurate.
ŌĆó Hot off the presses. Another term thatŌĆÖs more theatrical than literal these days, but still around.
ŌĆó Above the fold. Why do we use this term in 2014? It refers to the front side of a broadsheet-style newspaper, like the Wall Street Journal or the New York Times. It is not really an effective metaphor for how Web pages scroll.
ŌĆó Ink-stained wretches. What journalists were calledŌĆöusually by themselvesŌĆöuntil 15 or 20 years ago.
ŌĆó Cutlines. This actually refers to a caption that was pasted onto a makeup board below a photo, which was then turned into film, which was then printed.
ŌĆó And speaking of ŌĆ£pasted,ŌĆØ why do we still use ŌĆ£cut-and-paste?ŌĆØ
ŌĆó Op-ed. This used to mean the position opposite the editorial page in a newspaper. Now it just means an opinion piece.
ŌĆó Press release. Seriously, why are they still called this?
ŌĆó Clips. PR folks love this one. They love to collect clips. Except that no one ŌĆ£clipsŌĆØ stories anymore.
Then there are a few phrases and words that have not really survived.
ŌĆó Morgue. This was also known as the library, where story clippings were cataloged and stored for future reference. Think of the morgue as a much less functional Google of the 20th century.
ŌĆó Yellow Journalism. This was used to mean unfair reporting, but it came from a type of ink used in a cartoon in the New York World.
And then, finally, there are the terms from the old days of journalism that are still true to their original meanings today.
ŌĆó Byline
ŌĆó Beat
ŌĆó Breaking news
ŌĆó Exclusive
ŌĆó Gotcha journalism
ŌĆó Puff piece
Which terms and phrases have I missed? What can you come up with? IŌĆÖd love to hear from you!
ŌĆöTony Silber
When John Harrington says the sky is falling, itŌĆÖs time to look up. So, publishers, itŌĆÖs offical: We need a plan B.
Bo Sacks recently shared a dialog between Harrington and Baird Davis on the state of the newsstand that was chilling. These two industry veterans agreed that publishers have ŌĆ£seriously underestimatedŌĆØ the possibility of collapse of the newsstand channel; that such a collapse could take place within a year to 18 months; and that unless publishers begin to work togetherŌĆönot in a happy-happy ŌĆ£letŌĆÖs all get togetherŌĆØ kind of way but in a serious ŌĆ£we need to re-create an entire channel of distributionŌĆØ kind of wayŌĆöthere isnŌĆÖt much hope of survival.
One thing that was extremely sobering was that I couldnŌĆÖt really find a way of arguing with their conclusions. What will it take to collapse this industry? At this point, not much. The loss of a single wholesalerŌĆöTNGŌĆöwould do it; and TNG has already told us they have an unsustainable business model. Consider this:
ŌĆó A large national distributor recently sent its publishers a list of all the wholesalers that they intend to cut off if certain financial terms arenŌĆÖt met. The list includedŌĆ"pretty much everyone.
ŌĆó A second national distributor has indicated to one of the major wholesale groups that their latest financial proposal, if implemented, will result in the termination of their business relationship.
ŌĆó Two of the four major national distributors have begun to refuse to cover bad debt liability for their publishers.
None of which is a testimony to a deep and abiding faith in this businessŌĆÖs sustainability.
Without going into a litany of all the ills, dangers, sorrows and shortcomings of our industryŌĆöweŌĆÖve all heard lots about themŌĆöthe need for deep and fundamental change is the point to key off of here. Baird and John did mention a few ways in which publishers could work togetherŌĆöco-marketing, embrace SBT, address the mistrust that exist among channel partnersŌĆöall of which are good ideas, even important ones. But they are small fish to throw into this sea of troubles.
Baird calls the publishers out on their passivity in the face of this impending collapse. The answer, he suggests, is to look to the seven top newsstand publishers to take a leadership position in representing consumer publishersŌĆÖ newsstand interests.
Will rest-of-the-line publishers do so? And, when a perception exists that the top publishers have used some of their leverage to maintain short discounts at the expense of specialty publishers; when many publishers are convinced that the top publishers would like nothing more than to see the specialty publishers clear off the racks, leaving them open for the big guys; in such an environment can that mutual trust be established?
If the scenario is to play out, it may have to.
An industry veteran shared with me the following scenario: In the event of channel collapse, the top publishers will go direct to the top five retailers in the country. They are setting up the relationships and the distribution channels now. Every other publisher will have to scramble to follow. But these top publishers arenŌĆÖt throwing a ring out of the lifeboat just yet.
But we do need to look to setting up new ways of reaching these retailers. Our current channel partners are telling us explicitly, in every way they know how, that they might not be here tomorrow.
Can we live without newsstand? Of course we could survive. But newsstand remains an important, if not indispensable, part of the distribution of consumer publishers large and small. There is no question that a channel collapse would take many publishers down with it.
For most publishers, working independently at this scale, away from the umbrella of their national distributors, is not a possibility. They rely on those national distributors to find the solutions and provide leadership. But many of these publishers have ideas to contribute. For example, one industry watcher suggested, what about a partnership with one of the largest distributors of print product in the country?
The April/May 2014 cover of Petersen's Hunting magazine is a big departure for the popular outdoor publication. It features a striking photograph by Lee Thomas Kjos that is a sleek, graphic image of a raw slab of game meat stuck with a hunting knife, held by a manly, blood-covered hand. There's so much testosterone on this cover that I can feel the hair growing on my chest (and other places). I love it! For added graphic effect the meat is dripping blood, and the hand is covered with hair from the kill. I have to admit upfront that I don't eat meat, so the cover holds no emotional or tasty appeal for me. But it certainly is one of the more memorable, provocative and ground-breaking outdoor magazine covers in recent memory.
The cover headline is "Join the Meat Eater Revolution," with a smart and effective underline that highlights a very interesting story about how foodies, chefs and TV food shows are expanding hunting to a new, younger audience. Like the story inside, the cover seems designed to expand Hunting's reach to a new group of readers. Traditional Hunting covers fall into three categories: 1. a portrait of a high-tech hunting rifle; 2. a photo of a wild animal, generally a buck, bear or wolf; 3. a rugged dude with a gun and dead game. In fact, as I looked back at past issues, I couldn't find another cover of Hunting that didn't feature a gun or an animal.
The April/May cover created by art director Tim Neher is very modern and artful, the kind of design and image one would expect to see on one of the "intellectual foodie" magazines that are mentioned in the cover story, or even someplace like New York magazine. The white background, the shiny, high-detail photograph, and the sophisticated typography all combine for an arresting cover that jumps off every platform. I do question to what extent the bulk of Hunting's readers will appreciate this very contemporary design. My own experience with enthusiast magazines is that their readers tend towards very traditional approaches to content and imagery. I assume that the guns and game style of previous Hunting magazines is popular with their readers, and I'll be very curious to hear the response to this cover.
I have a couple criticisms of the cover typography. First and foremost, Hunting has an unorthodox habit of using the cover image to obscure a good chunk of their cover headlines. They do it here, and have done it previously on the March 2014 "Predator Rifle" and September 2013 "Big Game Forecast" issues. Now, I'm all for pushing the envelope on covers, but I tend to want to see the headlines full and complete for the most effective reading. I also have some beef with one of the secondary headlines, "Grilling Skills That Will Kill in Camp." Generally I think it's never a good idea to reference cooked meat and dying in the same thought, but a bigger problem is that the story is actually a gear guide, with the much funnier and better headline inside "Grills Gone Wild." There may be a grilling tip or two, but to be accurate, as the editors say in the story's subhead, they "field-tested the hottest grills on the market."
More importantly, I think that the typography and design on the cover, separate from the brilliant image, is a little too delicate and under-baked. The light, thin type seems at odds with the overall message of the magazine. I'd prefer to see some bolder, huskier, aggressive typography to match the cover photograph. For that matter, I really miss the old Hunting logo, which was replaced by the current one several years ago. It was very distinctive, had a lot of character and it bounded off the cover. The new logo looks out of place and to my eye would fit better on one of those "intellectual foodie" magazines.
Interestingly, recent covers from competitors also feature close-up still life photographs. The April 2014 Field & Stream shows a huge fish head ("Catch Giant Fish" is the cover headline), and the May 2014 Outdoor Life features a large ax, accompanied by a headline that reads "Great Blade Skills." Both covers have a nice mix of headline styles, color and supporting graphics that are much more energetic and engaging that those on the Hunting cover.
All that said, I really like this cover a lot, and congratulate the editors and visual team for creating such a smart, remarkable departure from their previous work. Regardless of any flaws, this cover is imaginative and graphic, and shows a passion both for rugged magazine-making and the content inside.
Regular readers of Face Up know that I'm obsessed by old school magazine design. Any discussion of outdoors and hunting magazines would not be complete without a mention of the covers of Outdoor Life, Sports Afield, Field & Stream and others from the early days of the 1900s up to about 1960. During that time the covers of those magazines usually featured beautiful, elegant illustrations, done in a suitable-for-framing style. And then there were the men's adventure magazines, which featured heart-stopping images of real men battling nature. There are numerous websites out there now that display these vintage covers, and offer reproductions for sale. Two that I spend way too much time visiting are Magazine Art and Classic Outdoor Magazines.More...
Testing is not just a good idea, it is paramount to everything you do. Regardless of whether you are trying to build an audience, build circulation, change direction or change focus you need to test to make sure you head in the right direction.
However, you need to make sure your test will give you meaningful results and there are some rules that should be followed.
1) When testing, only test one element at a time. As soon as you put in another variable, the results of the test will no longer be valid. You will be tempted to test more than one element at a time, but if you do, whatever the results of the test are, you will not know which element triggered the result, so you will have learned nothing.
2) To ensure the results are statistically valid, you need to test at least 5,000 names; anything less will not give you a response that you can accurately project. In this day and age of virtually instant response from email blasts there is a great temptation to test ŌĆ£a couple of hundred names to see what happens.ŌĆØ This is not going to work and any results you get, and follow, will lead you in a false direction.
3) If your test consists of 5,000 names, then a response in excess of 50 to 100 orders is what you really need to be able to draw conclusions from that test.
4) When you conduct a test, you cannot assume the results of that test can be extrapolated across other platforms. For example, if you get a 10 percent response using one channel, you cannot assume a 10 percent response on another channel to the same market segment. The only real assumption you can make is that your promotion is worthy of a test across that platform as results suggest a positive outcome.
We all like to think we know our customers, but in a world that is changing faster than ever before, the chances of messing up are greater than they have ever been. Far better to mess up and annoy 5,000 people on a test than send an offer to your whole file and have it blow up in your face.
Many of us have met the editor who cannot understand why we need to send more than one renewal reminder. More and more magazines are now owned by companies that are not print-centric and the editors have been joined by other people of influence who also believe one renewal is enough. Are they right? Most of us know the answer to that one, but that is why we testŌĆöto prove or disprove ideas, both good and bad.
March 31 is opening day for Major League Baseball, so I thought it would be appropriate to review the cover of a baseball magazine. And there isn't a better publication to look at than Who's Who in Baseball. It's a thick, 360-page digest-sized annual. It describes itself as "a handy reference guide to batting & pitching stats," and the inside is packed with obsessive line-by-line and team-by-team listings of over 775 major league players.
I may be stretching the definition of a magazine cover this time around, since Who's Who in Baseball is really more of a bookazine, given that it's an annual publication sold at newsstands and bookstores. Like a mini-phonebook, it's printed on cheap newsprint, but the cover paper stock is slick, glossy and heavy. First appearing in 1912, and every year since 1916, this year it will celebrate its 99th anniversary.
Many years ago I worked at Harris Publications, the magazine factory that publishes Who's Who in Baseball. I was given free access to help myself to back issues, and delighted my baseball friends by giving them a series of presents of those very-collectible vintage copies. Ever since, I've been aware of the strong affinity baseball fans have for this little publication, and how it evokes both a passionate love for the game and the heart-tugs of nostalgia.
And nostalgia is the most important component of the Who's Who in Baseball cover design. The basic format of red cover background and black type has been used since the 1940s and the current logo is an iteration of one developed in the early 50s. The present cover design has been static for at least 20 years, save for a little tightening of the logo. In fact, the only basic difference between this year's cover and the 2013 edition are the pictures of the players. The format is so recognizable to readers that the editors feel comfortable covering up most of the word BASEBALL in the logo.
That said, this cover design is clean and well balanced, with a highly efficient organization of material, instantly identifiable photos, and a pop-off-the-newsstand graphic sensibility. There are a lot of lessons here for small (and not-so-small) publications that are looking to develop a consistent graphic brand on a limited budget. One could describe this cover as retro, or a more critical analysis might call it old fashioned. Still, I think it's brilliant and I never get tired of looking at it (they got my $9.95, I might add!).
Nevertheless, as much as we love a good retro cover design, this is a publication begging for a visual branding update. Perhaps Who's Who in Baseball could draw some inspiration from their extensive archives, which are a treasure trove of baseball graphic delights. A little more playfulness, a diversity of graphic elements and a small nod to the 21st Century might not be a bad thing for this cover.
And speaking of nostalgia, Tom Hoffarth at the Farther off the Wall blog smartly pointed out that the current Who's Who in Baseball cover mirrors another cover the publication did 50 years ago, in 1964. The 2014 cover features Los Angeles Dodgers pitching ace and Cy Young Award winner Clayton Kershaw, while the 1964 cover highlighted Hall of Famer Sandy Koufax, another Dodgers pitching star and Cy Young winner. Of course as a New York Yankees fan, I would have rather seen Derek Jeter and Tony Kubek on those covers!
Fans of classic baseball visuals will also enjoy these vintage covers of Baseball Digest, another obsessive sports publication that has been in existence since the 1940s. Actually, there might also be some inspiration there for the editors of Who's Who in Baseball as they gear up to design the cover for the 100th anniversary issue.
I love to celebrateŌĆöI am always looking for a good party, and I even moonlight as a caterer for fun. My love affair with the celebratory extends to publishing where I've been working to gear up for The NationŌĆÖs 150th anniversaryŌĆöthat's 150 years as a continuously published weekly. We've been around since the year that Abraham Lincoln was shot. Pretty wild.
What is unique about the majority of publicationsŌĆÖ anniversaries is that they celebrate a publication mostly rooted in printŌĆömost places didn't have a major online presence until 10-15 years ago. Now that tech has grown so quickly in such a compressed time, it can be quite challenging to prove that old printed content can be still relevant in a digital environment.
Successful anniversaries engage with their readers across multiple platforms, including social. They surface archival content with new commentary; they do not just regurgitate content. They remember why they were excited to launch the publication and that they've maintained that excitement through forty, 100, and yes, even 150 yearsŌĆöand they remind us. They create editorial products to appeal to all sorts of readers: from the hardcore fan to the occasional retweeter. But most importantly, they package their content in such a way that it deepens the engagement between people interacting with their brands across the board.
After perusing a slew of anniversaries, I discovered some terrific and some terrible, even for brands I love. Here is my list of anniversary DoŌĆÖs and DonŌĆÖts:
Do know your intentions. Are you using the anniversary as a relaunch of the brand? Are you reinforcing an older message? Are you trying to increase subscription sales? Boost overall revenue through events? Or merely paying tribute to a 100-year-old brand? Treat the anniversary like any business planŌĆödo the research and let the objective inform the venture so you don't get stuck worrying about the allocation of resources and prioritization. You should know before you begin.
Do know your audience. Are you targeting subscribers only, high-ticket donors, tradespeople, Internet browsers, industry insiders, Christian fundamentalists, Millennials, boozers, shakers, earthquakers? Know this before you start planning. The audience for different aspects of the anniversary may vary, and that's okay: as long as the cord tying the audiences together remains tight. In January, The Sun launched its 40th anniversary issue quietly and offered exactly what it knew would appeal to Sun readers: a free download of the first issue, printed by Sy Safransky in the '70s.
Don't assume that subscribers are the end-all, be-all. They're awesome, but they won't be around forever. Consider using your anniversary as a way to entice new readers. Even if they don't subscribe, you're engaging them with your content and cultivating a seedbed of future ambassadors of your brand.
Do surface archived content in a meaningful way. Your readers don't want to slog through lists; they expect you to do the heavy lifting for them, and you should want to do this because it allows you to control your message. Curate content, and make it relevant. Use images. Well-chosen photo galleries, especially in a Tumblr-like environment, are shareable magic. Vanity Fair and W both did this exceptionally well. Offer easy share links, and incentivize sharing. Anchor content to a current event or touchstone, and you'll be surprised at how meaningful that is for people, particularly young people on Facebook and Twitter. They won't retweet a story about reconstruction in the South, but connect it to Yeezus, and you get more traction (plus a culturally relevant refresh, which you can repackage in any number of ways).
Don't overcrowd your anniversary with junk. Just because it exists, doesn't mean it needs to be highlighted. This is the perfect time to let your editors do what they do best: edit.
Do produce an anniversary issue, but don't make it boring. Make it available across multiple platforms, punctuated with images and videos. Sell it at a premium, and continue to offer it as a back issue. Vanity Fair put Kate Upton on its 100th anniversary cover with accompanying behind-the-scenes video footage. And another Upton-friendly pub, Sports Illustrated, celebrated its 50th anniversary of the swimsuit edition with a covers gallery and interviews with former cover models. And use the content to move throughout the digital space, donŌĆÖt keep it insular. The Atlantic had great content for its 150th but I couldnŌĆÖt find anything beyond the issue. Blow it out! Do as much as possible without losing focus of audience and objective.
Do create products to sell. Some brands are better suited for this than others, but be creative! For its 125th anniversary, National Geographic sold everything from premium archive access to collectors' editions to maps to week-long excursions.
Do leverage partnerships. These could be writers, experts, celebrities, schools, or other likeminded organizations. Nat Geo, a powerhouse of photography, leveraged its relationship with the Annenberg Center for nearly 6 months. List the people who you think or know would be interested in working with you, and use the list. A lot of people will get on board with a brand ONLY during an anniversary or celebration, so know exactly what it is you are asking of them. Ask people to do specific tasksŌĆöif you want John Stamos to tweet for you, write the tweets.
Do keep it fresh. Do use timelines, but consider different ŌĆ£ways inŌĆØ to the content. Nat Geo went with famous firsts, but WWD cataloged ŌĆ£momentsŌĆØ to celebrate its 100th. The Advocate enmeshed its own history with that of the greater LGBT community, in many ways because the two went hand-in-hand. New York went with important events. I'd say the best timeline belonged to Wired, which alphabetically cataloged technological and cultural 'hits' of the past two decades (ie: Reddit, Sheryl Sandberg, Science).
Do encourage reader participation. In the age of selfies and overshares, people want ways to self-promoteŌĆögive them the platform, even if itŌĆÖs silly or quick. Esquire is always on the cutting-edge of reader interaction, but it hit the nail on the head with its 80th ŌĆ£Life of ManŌĆØ anniversary issue. Not only did it issue its trademark ŌĆ£trailerŌĆØ for the issue, but it gave readers an easy way to become a part of the ŌĆ£Life of ManŌĆØ history by uploading a photo and bio to its digital collageŌĆöand it donated $1 for every photo uploaded to the United Way.
Do make it last beyond the anniversary year. Think about how the content is attracting new people and what you want to say to those people. Are you asking them for money? To become an advocate for your organization? Maintain the anniversary content on the site so that it is searchable. Keep a clear head about future tie-ins. You can celebrate as many anniversaries as desired, but only if you keep it fresh. Don't dilute the message.
As we find ways to get our digital editions opened by our audience on any platform, we also need to understand the level of engagement we have within the digital editions. Below IŌĆÖll discuss the various levels of data that youŌĆÖll need to compile into one report to understand your digital readers and to help your publisher sell the digital edition banners and different ad spots more effectively.
What Data Should You Compile?
Our digital edition reporting is done via Comscore. ItŌĆÖs not very user friendly, but with some basic training and patience you should be able to get all the information you need to compile this report. First, start by collecting the number of emails that are deployed with the digital edition link to your subscribers. This includes sents, opens, and click-throughs. Then, download your issue data from Comscore (or whichever reporting system that is linked to your editions). This will include traffic report, platform report, clicks on links by page, page view summary, editorial page report, sponsor banner ad report, plus other data depending whether you have videos or other rich media in the digital edition.ŌĆ©ŌĆ©Here are some examples:
Email Deployment Stats
This is the report from your email deployment system.
Traffic Report: Comscore
This report comes from the Comscore reporting system. It provides information that is similar to what we are used to seeing from Google Analytics for our Web pages, but for our digital editions. This is one of the most important reports because it gives you an overall picture of how many unique readers are interacting with the digital edition by issue, as well as page views and average time spent per open.
Platform Report: Comscore
The platform report provides data the traffic report has, but it separates the audience by the platform that they used to access the digital editions. This report will tell you the level of interactions you have on different smart devices versus those accessing the issues via desktop browsers.
These are just a few of the reports or engagement information that you can compile for your digital editions. The most important thing to keep in mind is that you need to compile what you need to make smarter/better branding or promotional decisions as well as what your publisher needs.
It takes a lot of time and effort to keep these reports up-to-date on a monthly basis, especially if you handle multiple brands. At New Bay, we have been able to help our publishers gain more information about our digital audience engagement with these reports which they in turn can use to sell ads. (Many brands have been able to successfully sell digital ads due to this data). On the audience development side, we're able to understand what impacts our increase in unique readers and we're working hard to increase our engagement with every issue.


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Wooden Toy Cars – Put Together Car
Below are the listings returned for you based on Put Together Car, which was the search phrase that you entered.
If there are too few items then please broaden your search terms a little. If there are too many items then please narrow your search words and search again.
|Thanks for using us to search for Put Together Car!
Incoming search terms:
- put motorized car together
- Woodlittletoyflatbedthatyouputtotherewithscrew
- wooden vehicle toys that you put together
- wooden toys to puy togahter
- wooden put together toys
- wooden put together cars
- wooden car bot
- wood car to put together
- Toy put together cars
- toy put car together

subset: commoncrawl


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Americans Under 30 the Most Cynical Bunch Ever
By Jim Schutze
13 of the Best Female-Fronted Bands in DFW
By Rachel Watts
Your Baseball Season Guide to Pre- and Post-Game Eats...
By Lauren Drewes Daniels
The Bizarre Life and Troubling Death of DarkSide
By Anna Merlan
The Ten Most Badass Band Names in DFW
By Lee Escobedo
The Cheap Bastard Guide to Dallas
By Alice Laussade
Patio Drunk: Ten Of Dallas' Best Patios
By Scott Reitz
There's a vocal trait, a rattling scrape just below the words, that somehow makes every sung syllable seem sincere. Elvis Costello has it, and so do Alejandro Escovedo and Aztec Camera's Roddy Frame. Minibar's Simon Petty (how's that for a British-American name?) has it, too. That vocal "realness" turns Fly Below the Radar from a slow, meandering record by a quartet of transplanted Englishmen into the kind of album that slips into a listener's dreams. If Petty had even a whisper of a wink in his voice, Minibar's music would fall apart. Instead, Radar is another logical step in a post-Yankee Hotel Foxtrot world in which roots music has fractured, folded and reassembled itself. Minibar is as comfortable singing about mill towns as Tom T. Hall (even if these mills are in northern England), as much at home in the Badlands as Springsteen and as comfortable tinkering around with the finished product as Jeff Tweedy. This isn't country, and it's not British pop: Minibar has just added one more wrinkle to what can be done with sadness, a studio and a steel guitar.


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Since I was here last, I've travelled roughly 17,000 miles. I've visited 7 states and over two dozen cities in planes, trains, cars, trucks, boats, and the occasional motorcycle.
I crammed this summer full of trips and projects and promises in hopes that I wouldn't have time in between to be lonely. I planned to lose myself in transit, to become an inhabitant of each exact moment and abandon the expanse of worry and regret looming on either side. As is the nature if plans, my perfectly-premeditated distractions dissolved into genuine friendships ad beautiful New Mexico sunsets, endless cups of tea and open mics in strange cities, a real sense of belonging and an affection for both my past and myself that I would never have imagined could come so easy.
So, here I am 17,000 miles away from the very place I am sitting now. The world has shifted and I along with it, landing me right back on this airport bench with a ratty old backpack and a sleepy smile on my face because, hey, this trip is just beginning.


text:
Along with his colorful co-defendant, private investigator Anthony Pellicano, prominent entertainment attorney Terry Christensen is now a convicted felon. Earlier today, a federal jury convicted the pair on conspiracy charges relating to illegal wiretapping.
Not a great way to kick off a holiday weekend. And not good news for the 110-lawyer firm that Christensen founded — Christensen, Glaser, Fink, Jacobs, Weil & Shapiro.
(That firm name may ring a bell. Name partner Robert Shapiro famously served on O.J. Simpson's victorious defense team.)
Private eye Anthony Pellicano, attorney Christensen convicted of wiretap plot [Los Angeles Times via WSJ Law Blog]
Terry N. Christensen bio [Christensen, Glaser, Fink, Jacobs, Weil & Shapiro, LLP]
October 2014
Lawyer of the Day: Terry ChristensenBy David Lat
Along with his colorful co-defendant, private investigator Anthony Pellicano, prominent entertainment attorney Terry Christensen is now a convicted felon. Earlier today, a federal jury convicted the pair on conspiracy charges relating to illegal wiretapping.
When it comes to seating juries, desperate times call for desperate measures. Like arresting — and shackling — jury duty deadbeats, which is what's done in D.C.
Out in Oregon, they conscript jurors from off the street:
A juror shortage forced a judge to look through a phone book before sending sheriff's deputies out into the street to round up enough people for a trial.
Lane County Presiding Judge Mary Ann Bearden said an unusually large number of criminal trials combined with an equally unusual number of no-shows for jury duty forced her to invoke a little-used state law.
"I dealt with some angry people," the judge said. "They didn't think it was fair."
Their anger is understandable. These folks were out for a nice morning stroll, on a sunny day in August. The next thing they knew, they were jurors on a sex abuse trial — for a man accused of
screwing the pooch aggravated animal abuse. And the defendant wasn't even a federal judge.
Democracy: what a bitch.
Oregon judge tries dialing, rounding up jurors [AP via Seattle Times]
[Ed note: Though Non-Sequiturs is our traditional sign-off, posted at or near the end of the day, we're not quite done -- more posts will follow. We just wanted to give a quick round-up for those leaving the office early.]
* If you happen to be stuck at work over the long weekend, Paul Caron has you covered. It's much better than trying to figure out which non-contiguous state you like best. [Tax Prof Blog]
* Chief Justice Roberts will be judging a moot court competition. If that sounds odd, consider that the competition is in Florida, home to 27 sweet electoral votes. [BLT: The Blog of Legal Times]
* The Veoh ruling might not help YouTube as much as they hoped. Maybe they should try garlic to battle with Viacom and Sumner Redstone [Law.com]
* Wait, pole-dancing isn't exercise but beach volleyball is an Olympic sport? I'm so confused. [WSJ Law Blog]
* Gustav. Seriously. Running away is always a good option when dealing with nature. [Washington Post]
Breaking: McCain Picks Palin
Elie Mystal
Up Off the Street For Veep
According to the New York Times, John McCain has tapped Alaska Governor Sarah Palin as his running mate.
Appeal to disaffected Clinton voters? Trying to lock up the Mike Gravel fan base?
Update: Although Governor Palin is not a lawyer, there have already been several legal issues mentioned with regard to her candidacy. Just last month, her own state legislature opened an investigation into allegations that she tried to get her ex-brother-in-law fired from his state trooper job
Law professor Ann Althouse has already gone on record with a furry opinion about Palin's credentials.
Without a professional legal background to pontificate on (compare Joe Biden), we here at ATL will continue to scour our sources to bring you the latest on Palin's positions about the things that matter to lawyers, big and small. Anyone know her views on SCOTUS nominations?
McCain Chooses Palin as Running Mate [New York Times]
Alaska's Palin Faces Probe [Wall Street Journal]
Judge Kent Indicted on Sex ChargesBy David Lat
For about a year now, ever since he took a mysterious leave of absence in August 2007, we've been following the troubles of Judge Samuel B. Kent (S.D. Tex.). A suspension from the Fifth Circuit, allegations of breastfeeding and BJ requests — it hasn't been pretty.
Yesterday things got even worse for Judge Kent. From the Houston Chronicle:
U.S. District Judge Samuel Kent was indicted Thursday on charges of abusive sexual contact and attempted aggravated sexual abuse of a female employee, making him the first federal judge to be charged with federal sex crimes and the first in Texas indicted in recent history.
Congratulations, Your Honor? It's a privilege to be FIRST.
The alleged victim — Judge Kent's former case manager, Cathy McBroom — issued a statement after the indictment came down:
"After a very difficult 17 months, I feel like I have finally been validated. I have listened and read with horror as Judge Kent's lawyer suggested that what happened to me was 'enthusiastically consensual,' " wrote McBroom, who remains a federal court employee. "I am relieved to find that even federal judges are not above the law, and that sexual abuse in the workplace is never acceptable, no matter the status of the offender."
Thanks for the shout-out, Cathy!
A little bit more, below the fold.
The tips keep rolling in about firms no offering summer associates. Today's confirmed casualty report comes from Stroock & Stroock & Lavan.
Unlike Wiley Rein, Winston & Strawn, and other reports we've heard that suggest firms are coalescing around a 90% offer rate, Stroock made offers to only 80% of their '08 summer class.
Stroock did not directly confirm this number, but they did not deny it either.
Instead, Stroock communications director Jim Ponichtera focused on a different percentage:
In 2007, Stroock made a strategic decision to increase the size of its
incoming class. Our summer classes were typically in the 28-30 range, and in 2008 we had 54 summer associates. Part of this was due to our decision to increase the class size, and part of this was due to an unexpectedly high acceptance rate of offers to join our summer program.
At the end of the summer, we extended a record number of entry-level offers – over 50% more than in 2007, which is consistent with our current business plan.
You hear that? 50% more offers.
More on the 20% who didn't make the cut after the jump,
Continue reading "Nationwide No Offer Watch: Stroock Strikes"
- Fenwick & West, Kramer Levin, Locke Lord Bissell & Liddell, Lovells, Thelen Reid Brown Raysman & Steiner, Vault 100 open threads - 2009
Fall Recruiting Open Thread: Vault 91-100 (2009)By Kashmir Hill
This marks the end of our review of the firms in the Vault 100. This is the final bunch up for discussion (with prestige scores in parentheses):
91. Lovells (4.494)
92. Thelen Reid Brown Raysman & Steiner LLP (4.489)
93. Hughes Hubbard & Reed LLP (4.478)
94. Kramer Levin Naftalis & Frankel LLP (4.459)
95. Kilpatrick Stockton LLP (4.452)
96. Locke Lord Bissell & Liddell LLP (4.439)
97. Squire, Sanders & Dempsey LLP (4.421)
98. Seyfarth Shaw (4.399)
99. Mintz, Levin, Cohn, Ferris, Glovsky and Popeo PC (4.394)
100. Fenwick & West LLP (4.373)
Discuss. Dissect. Compare. Contrast. Most of all, enjoy.
Earlier: Vault 100 Open Threads – 2009
* The Democratic love fest peaked last night. Senator Barack Obama addressed more than 80,000 people in a Denver football stadium. Our favorite line was his take on "it's not me, it's you." [New York Times]
* A reporter for ABC News wasn't feeling the love at the Democratic convention this week. Denver police arrested him Wednesday for trespassing while he tried to get interviews on a public sidewalk. His attorneys and the ACLU want all charges dropped. [The Blotter/ABC News]
* Under new Justice Department rules, "federal prosecutors will no longer be able to strong-arm corporate targets to reveal protected conversations with their attorneys." [CNN]
* Florida lawyers acting badly may make it hard for workers to file overtime violation suits. [National Law Journal]
* Embattled Detroit Mayor Kwame Kilpatrick is suing to stop the hearing that would remove him from office. [Washington Post]
* … We hope his lawyers are making him prepay for that. An attorney has filed suit against Mayor Kilpatrick for allegedly stiffing him on a $79,000 legal bill. [Detroit Free Press]
* Tom Cruise is being sued for $11 million by a bunch of German actors who say they were injured in the filming of his last movie. Show me the money! [Onlinewire]
* Rick Reilly continues his transition from inane blather on Sports Illustrated to inane blather on ESPN. [ESPN.com]
* Taxpayers in Texas had to pay money for a judge to deal with Hilary Duff's birthday party. [Houston Chronicle]
* Target will pay $6 million in damages and make their website accessible to the blind, having already succeeded in making their website perfectly accessible to those who are poor and have low standards. [Law.com]
* The Justice Department is apparently going to try the Joanne Galloway "I strenuously object" argument with SCOTUS. [SCOTUSblog]


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Overall rating 4 out of 54.2 (11 ratings)
Last updated 24 November 2013, created 08 November 2006, viewed 17,252
Just some display posters I created. They are in Publisher - if you have trouble opening them, let me know and I'll post them again in a different version.
Please provide a rating.
Great resource, but isn't 1cl = 10ml?
Aside from that, really useful, thanks.
Great thanks
Splendid, exactly what I was looking for! Many thanks
Is it possible to get this resource in word or pdf?
Thanks I'm sure these would have been useful & just what I'm looking for but I think I'll have to see ICT dept, publisher just opens a blank page :@(
© 2014 TES Global Ltd. All content and pages of this website are subject to our Terms and Conditions and a user Privacy Policy. You must not reproduce, duplicate, distribute, copy, sell, resell or exploit any material on the website for any purpose without prior written permission. TES Global Ltd is registered in England (Company No 02017289) with its registered office at 26 Red Lion Square London WC1R 4HQ


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when it's over
And my heart breaks
"Fourteen years since fish custard. Amy Pond, the Girl Who Waited. You've waited long enough."
John: Are you wearing any pants?
Sherlock: No.
she's perfect, perfect in every way for me
Doctor Who Cast on set:
- Matt and Jenna 10th September 2013
As ever, I'm concerned about you.


text:
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Security tightened in Assam to ensure free and fair polling
In a bid to ensure free and fair general elections, police has stepped up security arrangements in Assam to foil any attempt to disrupt the democratic process.
Security personnel were seen manning the streets and checking vehicles in Jorhat city. The state government has also sought cooperation from neighbouring states for security arrangements.
Superintendent of Police of Jorhat, Amarjeet Kaur, said they have planned for adequate security plan at 907 polling stations.
"In Jorhat District, we have 907 polling stations and, we have planned for adequate security of those polling stations. We will be deploying the required amount of armed police as well. We have got eight companies of Sikkim Armed Police from outside for the election duty. And, we will be deploying force with our sector officers and zonal officers as well. We have divided the entire district into 11 zones and for each zone we have an inspector and above rank zonal officer and we will be deploying armed component with them," said Kaur.
India's mammoth parliamentary election will be held in nine stages from April 7, which is also the raising day of the separatist United Liberation Front of Assam (ULFA) group.
Following this, security measures have been intensified for peaceful polling process during the first phase.
(Posted on 27-03-2014)
Information on States of India:
Andaman Nicobar | Andhra Pradesh | Arunachal Pradesh | Assam | Bihar | Chandigarh | Chhattisgarh | Dadar Nagar Haveli | Daman Diu | Delhi | Goa | Gujarat | Haryana | Himachal Pradesh | Jammu Kashmir | Jharkhand | Karnataka | Kerala | Lakshadweep | Madhya Pradesh | Maharashtra | Manipur | Meghalaya | Mizoram | Nagaland | Orissa | Pondicherry | Punjab | Rajasthan | Sikkim | Tamil Nadu | Tripura | Uttar Pradesh | Uttaranchal | West Bengal
Andhra Pradesh Travel Map | Bihar Travel Map | Goa Travel Map | Gujarat Travel Map | Haryana Travel Map | Himachal Pradesh Map | Karnataka Travel Map | Kerala Travel Map | Maharashtra Travel Map | Punjab Travel Map | Rajasthan Travel Map | Sikkim Travel Map | Tamil Nadu Travel Map | Uttar Pradesh Travel Map | West Bengal Travel Map |
Alappuzha | Ernakulam | Idukki | Kannur | Kasaragod | Kollam | Kottayam | Kozhikode | Malappuram | Palakkad | Pathanamthitta | Thiruvananthapuram | Thrissur | Wayanad |
Airports of India | Districts of India | India Pilgrim Centers | Tourism Map of India | National Highways in India | India Railway Routes |
Ahmadabad | Bangalore | Chennai | Coimbatore | Delhi | Hyderabad/Secunderabad | Kochi | Kolkata | Mumbai | Pondicherry | Pune | Surat |


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The documentary we watched last time was a great film. It displays the different cultures and lifestyle of Filipinos. As an example, the documentary featured Ms. Imelda Marcos and her assets. Another example is the Badjaos who live on the sea. AS said in the documentary, the Badjaos pollute the sea that's why the government is asking them to leave their place and settle on land instead. Also, the film contained details about some of the famous places in the Philippines such as the Banawe Rice Terraces and the Chocolate Hills in Bohol. According to the documentary, the Banawe Rice Terraces is gradually deteriorating and the children of the farmers refuse to get involved because they believe that they will have better life in Manila instead. The film also featured Manila and the different lifestyles & traditions. An example of this is the featured people who live in the cemeteries in Manila and the devotion of the people to the Black Nazarene. Lastly, it featured Mindanao and the Muslims living there. In one of the interview in the film they said that they want peace but does not want to give up the war.
The author of the documentary is Steve Condie. He created the film "Explore: Manila to Mindanao". It is a documentary wherein Simon Reeves leads a team of journalists on a journey of discovery in the Philippines, from staggering scenery of the mountainous rice terraces in the north, to the war-torn Muslim regions of the south. Steve Condie is a good author. He is a reliable source of documentaries and films like this one.
With regard to the format of the film, I'll say that it is good. The idea of the documentary was presented clearly and not in a confusing manner. The presentation of scenes was good and it does not bore the audience. It shows the ideas from shallow issues to the deeper ones. The film's ethos pathos and logos was successfully used to convince me as one of his audience. Why? Simply because they presented the actual thing and they used live interviewees as their supporting detail. Overall, the presentation and the format of the documentary are excellent. Excellent in a way that it has vivid explanation and if there are vague parts, it is only few and can be easily understood by critical thinking.
The target audience of the film is the people who have interest in society and how it works. Also, this documentary could be advisable for foreigners, not specifically tourists, so that they may gain more background information about our country, the Philippines. In my opinion, the documentary could also be for students so that they may be enlightened in some issues in our society.
The message that the author of the documentary is trying to tell us is that every country has its own unique cultures and lifestyles. A good example of this is the people living in the cemetery and the Badjaos on the seas. The message of the film is that we could help solve our problems in our society if we dare to be involved and try to make a difference.
The films purpose is to enlighten its audience. They do this by giving facts and sharing their firsthand experience regarding the topic itself. They give out facts by going to the Philippines and interview its citizens about the issue they are going to explain. Also I think that the purpose of this documentary is to inform people, not only Filipinos but even foreigners that even though there are some social issues in the country it is still a good place to stay. The journalists did this by showing the lifestyle of people specially Ms. Imelda Marcos. She is a symbol for Filipino elegance and she shows that even in not so wealthy countries we could still live in an extravagant manner.
I therefore conclude that the film we watched last week was an informative and reliable source of information. It is not biased. I conclude that the film's main purpose is to inform people and not to discriminate the country. I said this because they do not have any bad comments on the country but rather they comment on the issue only. The documentary was great. There are lots of values and ethics that could also be found in it. Lastly, I conclude that this film is helpful for students like me to be aware of what is going on in the society.
These are some examples of mistakes in advertisements and other products that are sold. As you can see in the first picture it says there "Drink all you can Tea for every meal order". The statement lacks a period which makes it wrong. The next picture says "Be More Efficient with this Wireless Network and Compact Inkjet Multi-Function Centre with Fax". From our first look on it, we will notice a very obvious mistake. The mistake was simple but it is very important, capitalization. Capitalization is important to know what is the proper noun from the improper noun and also to distinguish the beginning of a sentence.
This is a book by Seth Grahame-Smith entitled Abraham Lincoln: Vampire Hunter". The story is about the life of Abraham Lincoln, the former president of America, but in this book there is a little twist in the story. In the book, Abraham Lincoln was a vampire hunter. He didn't only fight for democracy but also he fought against vampires.
The story started when Abraham was just a boy. When he was young his mother was murdered by a vampire. Since then, his hate against vampires begun. As he grows up, he trained hard to be able to fight and slay a vampire. He met a friend and found out that it was also a vampire. This friend of his trained him special techniques and the weaknesses of vampires. Abraham was training for the purpose of revenge. He later then fell inlove and then became interested in politics. Then he was elected as president then he waged war against the vampires.
The story was good and I learned many good values from it. I learned from that book that we should face our problems rather than run away from them. The message of the story, in my opinion, is that: if we have the ability to act then we have the responsibility to act.
This article is written by Rochelle Pangilinan. The article is about the change and development of the fm radio broadcasting style. The author of this article is saying that the older format of radio braodcasting is better than the masa format which is the new style of radio programs. This new program contains parts with games, commercials and most of all there is the part where the DJ gives advice to his callers.
The author's technique to express his thoughts about the topic is by giving examples of the conversations of the DJ and his caller. The article is saying that the masa format is not advisable because that format shows meaningless information such as the problems of other people regarding their love life and others. The author also pointed out that it is a waste of time and irritating to open the radio and just hear a dj screaming out of worthless lines.
Our media reflects on our society. If the radio stations keep broadcasting nonsense on air, I think that it is not a good reflection for our society. The author believes this point of view and it is the message of this text.
Last year, me and my family went to Bohol for our summer vacation. It was a very happy and unforgettable experience. We stayed there for four days and three nights. The island of Bohol was so rich in natural resources as well as tourist spots and other attractions. The island has still plenty of trees and has fresh air. It was an ideal place to stay for a vacation.
During our stay there we visited the famous chocolate hills. At the top the hill you will see more hills that is chocolate colored. It was my favorite part of the trip. It is thrilling yet relaxing once you've reached the top. Another part of the trip that I liked the most was our tour at the place where the Tarsiers are kept and taken care of. That part of the trip amazed me. It was so cool to meet the smallest monkeys in the world.
After our trip during mornings and afternoons when we got back to our rooms, we rest a little then we went to the beach. The beach at Bohol is clean and beautiful. The water is clear and does not have garbage floating in it. There are also lot of activities you can do at the beach like: beach volleyball, you can have a massage there too and build sand castles.
At night time, dinner at the restaurants at the beach. The food was so delicious there. Our vacation at Bohol was so memorable it gave me lots of fun memories and experience. If I will be given the chance, I would still like to visit it again.


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- leaf rc race car
leaf rc race car
Nissan took the wraps off its Leaf Nismo RC Concept at the New York Auto Show more than two years ago. As inferred, the vehicle shares many of its pure-EV components with the production Leaf currently sitting in your dealer's showroom. But don't assume the concept is a placid, family friendly, ...
Remember the Nismo Leaf Nismo Concept show at the Tokyo Motor Show more than a year ago? To refresh your memory, it was a Nissan Leaf gussied up with an aerodynamic body kit, new wheels and a few cosmetic enhancements inside the cabin – the motor and powertrain remain unchanged. In any ...


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D&D: Legend of Drizzt Board Game
D&D: Legend of Drizzt Board Game
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The adventures of Drizzt Do'Urden as told in the New York Times best-selling Forgotten Realms? novels by R.A. Salvatore come to life in this thrilling board game. Take on the role of the legendary drow ranger or one of his famous adventuring companions battle fearsome foes and win treasure and glory. Designed for 1-5 players this board game features multiple scenarios challenging quests and cooperative game play. The contents of this game can also be combined with other D&D? Adventure System Cooperative Play board games including Castle RavenloftTM and Wrath of AshardalonTM to create an even more exciting experience. Components: 42 plastic heroes and monsters 13 sheets of interlocking cardstock dungeon tiles 200 encounter and treasure cards Rulebook Scenario book 20-sided die
- Suitable for 1 to 5 players ages 14 and up


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Flyers, Ron Hextall need to make major changes to compete
The Flyers aren't nearly as good as they think they are and to ever seriously challenge for a Stanley Cup they've got to make some changes.
Flyers even series behind sharp play by Mason
Now it's down to a best of three between the Flyers and Rangers.
Top 5 Philadelphia storylines for Flyers-Rangers
The slate is clean for the Flyers and the Rangers. Which is good news for the Flyers.
Flyers balanced attack leading them closer to playoffs
If you really want to breakdown the Flyers this season, you should look past the standings.
Flyers get their groove back in needed win over Buffalo
The Flyers got their offense back Sunday night. It was back and then some.
Claude Giroux dazzles, leads Flyers
Is it possible that Flyers' captain Claude Giroux is underrated?
Flyers complete weekend sweep of Penguins
The Flyers, led by Matt Read and Steve Mason, completed a home-and-home weekend sweep of the first-place Penguins Sunday with a 4-3 win in Pittsburgh.
Flyers fall to Ducks.


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Building: 166 East 63rd Street
Building Description
Beekman Townhouse, a light beige brick condo on the southeast corner of 63rd, was designed by Emery Roth, built in 1959, and converted in in 1990. With 157 apartments on 20 floors, it has a mix of studios to 3 bedrooms, the greatest number of which are 1 bedrooms. With ceilings a bit higher than the norm in post-war buildings, some are duplexes. The apartments are bright and cheery, due to its many... [more]
Building Amenities
- Doorman
- Elevator
- Laundry in Building
- Live-in Super
- Parking Available
- Pets Allowed
Building facts
|Owned by:
Sales - 2 active / 1 in contract
Rentals - 5 active
F at Lexington Av under 500 feet
N Q R 4 5 6 at Lexington Av-59 St 0.1 miles
6 at 68th St 0.3 miles
N Q R at 5th Av 0.5 miles
E M 6 at Lexington Av-53 St 0.5 miles
E M at 5th Av 0.6 milesView subway lines on Google Maps


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The Evolution of Informed Consent in U.S. Courts
What patients misunderstand about their right of informed consent
Only in DC: Ethics Rule Permits Non-lawyers to Own Law Firms
Next Accreditation System – Interview with Andy Roth, Member, Mintz Levin
Consultant: Legal Ethics Rulemaking Outpaced By Technology
For Jeff Skilling, 'Enron Was His Life,' Lawyer Says
Bar President: 3Ls Should Get Paid for Internships
Polsinelli Podcast - Avoiding Professional Liability
Crime Novelist Wins $51 Million From Accounting Firm
Law Prof: I May File Law School Ethics Charges
Bill on Bankruptcy: Fee Agreement Puts Law Firm In Trustee's Sights
Ponzi Schemer Marc Dreier Confesses 'Sins' in New Film
In This Issue:
Judgments; Legislation; and Reports.
Excerpt from Reports:
Australia. Department of Health & Ageing Media releases -
20 August 2014 - New Centre to Deliver More Health...more
In This Issue:
Judgments; Legislation; and Reports.
Excerpt from Judgments:
New South Wales (NSW) -
22 July 2014 - Lane v Northern NSW Local Health District (No 3) [2014] NSWCA 233 -
In This Issue:
Judgments; Legislation; and Reports.
Except from Judgments: 24 March 2014 - Tasmanian Board of the Medical Board of Australia v Dr David Edis (Ref No 4/2013) [2014] TASHPT 1 -
This was an...more
Liability for medical malpractice in Kazakhstan remains poorly regulated.
The Kazakhstan healthcare system has recently undergone a crucial transformation, with pending reforms designed to improve the quality of...more
Stephenson v. PricewaterhouseCoopers (PWC), 11-1204-cv (2d Cir. 2012) (Summary Order), addresses the viability of claims against Canadian-organized PWC for fraud and negligence arising from PWC's unqualified audit reports...more
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Another hit with Sydney
posted 5 years ago
While doggy sitting for Sydney, I got to give him some real yummy meals and nice treats.
I like the Chef Michael's food because it looks so good. It is also in small portioned cans which is great for this good old boy as well as smaller dogs.
Since I have the flu, I cannot tell you what it smelled like but, I can tell you, Sydney was drooling.
Pros: real meaty pieces, potatoes, peas and nice gravy
Cons: none that I am aware of
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Remembering the Cost of Not Homeschooling
- Monday, January 11, 2010
I've known a number of young Christians who've managed to keep themselves spiritually grounded while growing up in the public school system. They are those whose parents kept their children's hearts, and those who have the spiritual stamina to withstand temptation and even persecution. That is commendable. However, there are also plenty of young Christians who've fallen away because of all the influences around them in school. They may be the boundary-pushers, the ones who don't learn as well from other people's mistakes. Or they may just want to fit in.
Life is such a battleground, and our children, homeschooled or not, will be bombarded, tested, attacked, and beaten by the adversary. We need every weapon in our arsenal to fight back, to hold the fort without allowing a breech. Sheltering? Yes! What's wrong with that? Parents are commissioned by God to shelter and protect, not to toughen and harden. Non-homeschoolers don't usually understand what that kind of sheltering actually looks like.
My husband and I didn't raise any social caterpillars. Our five children, sometimes to my chagrin, are butterflies. Their biggest questions have always been, "How high can I fly? How far can I go? How colorful can I become?" I don't really know how this happened. Maybe it's genetic. The point is, they attract people. They are the social butterflies in the midst of the crowd, the leaders that others flock around and follow. I've explained that this is a gift which comes with extra responsibility as well as extra temptation, because they draw all types of personalities, from the good to the troubled. Homeschooling and "sheltering" my children has not turned them into social misfits. On the contrary, it has turned them into young adults comfortable in almost any situation they find themselves.
My most recent 18-year-old graduate works on a landscaping crew. He travels to projects around a large, two-city area with a combined population of about 120,000. Yet, it seems that no matter where he goes, he frequently runs into friends and acquaintances of all ages. Those on his crew often grow wide-eyed, and have even said, "Man, I thought you were homeschooled. Do you know everybody?" This just gives a little perspective on the whole socialization issue—and I don't think my kids are uncommon in this regard. Yet, we did indeed shelter and protect our children: we gave guidance to their social experiences, instead of randomly inserting them into the public school social structure.
Spiritually, we've had our struggles, as everyone will, to one degree or another. My children all came out of the womb with intensely strong wills. There have been times they've bucked us and even gotten into serious trouble. A couple of my children have had to face some grave life consequences for poor choices. Homeschooling didn't spare us every sinful ill. However, I believe it may have been worse had they been exposed to the entire gamut of social evil found in the public school scene. That's not even a criticism of schools, just a criticism of society as a whole. It's the nature of the beast. Where more people are found, especially impressionable people, the more chance there is to gravitate to wrong.
When my husband talks about teens' personalities and spiritual walks, he says that "water seeks its own level," meaning we'll all gravitate toward the person who's most like ourselves. That's why peer pressure is what it is, and children can so easily lead one another astray.
If you have a wild child, one who pushes both your boundaries and your patience, a child who likes to live on the edge and learn all of life's lessons the hard way, ask yourself, "Will putting him or her in public school help the problem, or make it worse?"
Homeschooling our children puts us in the unique position of being a constant influence on their beliefs and morals. We don't have the same level of combating to do as we would if they were away from us and in the pool of social experimentation eight hours a day. Parents are commissioned to be the shapers and holders of their children's spiritual and physical safety. Can we do that as well when we are separated from them for most of their day, their week, their year? Are we sure we're willing to pay the price to find out?
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In addition, we also posted an 220.127.116.11 version of the OlapUnderground Outline Extractor to the download site at http://www.appliedolap.com/resources/downloads.
HUMA 0.5.0 available to download
3 days ago
I tried the utility for 22.214.171.124 essbase on windows 2008r2. we have a job that uses the exportdim.exe through a batch file. we have modelled our export in the same format as the loadsample.bat but each time it runs it throws the error- win is not recognized as an internal or external command.


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Wiki Headlines
23rd Oct: It's time for the second TV Tropes Halloween Avatar Contest, theme: cute monsters! Details and voting here.
main index
"If I were a producer or director and I was looking for someone to score a film, my first choice would be Jerry Goldsmith. Jerry is uncompromising in his drive for excellence, uncompromising in his bravery to experiment with other media. He is the kind of composer that makes a film."Jerrald King "Jerry" Goldsmith (February 10, 1929 � July 21, 2004) was a famous and prolific American film score composer from Los Angeles, California. Goldsmith was nominated for eighteen Academy Awards (winning one, for The Omen), and also won five Emmy Awards.Goldsmith learned to play the piano with Jakob Gimpel at age six (he would later employ Gimpel to play piano in his soundtracks for Planet of the Apes and Mephisto Waltz). At fourteen, he studied composition, theory and counterpoint with Mario Castelnuovo-Tedesco (whose other prestigious students were Nelson Riddle, Andr� Previn, Henry Mancini and John Williams). Goldsmith attended the University of Southern California, where he became the student of film composition by legendary composer Mikl�s R�zsa, who had written the score for the Ingrid Bergman movie Spellbound. Goldsmith developed an interest in writing scores for movies after being inspired by R�zsa.Goldsmith went on to collaborate with many great filmmakers throughout his career, including Robert Wise (The Sand Pebbles, Star Trek: The Motion Picture), Howard Hawks (Rio Lobo), Otto Preminger (In Harm's Way), Roman Polanski (Chinatown), Steven Spielberg / Tobe Hooper (Poltergeist), and Ridley Scott (Alien). But his most fruitful collaboration was arguably that with Franklin Schaffner (for whom Goldsmith scored Planet of the Apes, Patton and Papillon).Goldsmith was perhaps the most eclectic composer in cinema, providing tailor-made scores for many different genres, including war films (The Blue Max), film noir (L.A. Confidential), action movies (First Blood), erotic thrillers (Basic Instinct), sports pictures (Rudy), westerns (Bad Girls), comic book adaptations (Supergirl), and science fiction (the original Total Recall (1990) and five Star Trek films). His ability to write visceral, terrifying music won him his only Academy Award for his violent choral/orchestral score for The Omen. He also was awarded with Emmys for The Red Pony, the Holocaust drama QB VII, the Babe Didrikson Zaharias biopic Babe (fun fact: Goldsmith was later attached to score the better-known movie of the same name, but it didn't happen) and the epic Masada, as well as the theme from Star Trek: Voyager.Due to his wide grasp of different musical techniques, Goldsmith's scores were never as quickly identifiable as those of composers with narrower abilities. Goldsmith was a lover of innovation and adaptation, and the use of strange instruments. His score for Alien for example featured an orchestra augmented by shofar, steel drum and serpent (a Medieval instrument), while creating further "alien" sounds by filtering string pizzicati through an echoplex. Many of the instruments in Alien were used in such atypical ways they were virtually unidentifiable. Goldsmith was also a studious researcher of ethnic music, and found uses for South American Zampo�as in Under Fire, native tribal chants in Congo, and brilliantly interwove a traditional Irish folk melody with African rhythms in The Ghost and the Darkness. His genius for creation and innovation delighted his fans - and often intimidated his peers. Henry Mancini, another great film music composer, once admitted that Goldsmith "scares the hell out of us."Over time Goldsmith's interest in unusual instruments seemed to wane, and he relied more and more on synthesisers in searching for new timbres. While his electronic work was unquestionably inventive, many colleagues and fans alike began to feel he was becoming a little too synthesised. Some of his 80s work sounds a little dated today, owing to synth timbres (particularly on the Yamaha DX7) which were common to the era. That said, Goldsmith also got also some extraordinary sounds out of the DX7 and other digital keyboards of the 80s, many of which remain quite arresting 20 years on.In addition to his countless television and film works, Goldsmith composed the Universal Studios Logo Theme that's been in use since The Lost World: Jurassic Park (and rather than be replaced for its 100th anniversary was rearranged by Brian Tyler), along with the themes that went with the Carolco, Cinergi, and C2 Pictures logos (the Carolco and Cinergi logo themes can be heard on the expanded soundtrack albums for Extreme Prejudice and Tombstone respectively). He also wrote music for Disney World and Disneyland rides.Goldsmith died on July 21, 2004 - shortly before the death of another legendary composer, Elmer Bernsteinnote .Check out his loaded page of awesome music.
—Elmer Bernstein
Goldsmith wrote music for these TV Shows, among others:
Films Include:


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Comedy Store 20th Birthday CD - AUDIO ONLY
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Compliance Momentum
|Knowledge Sphere:
|Venusian Arts / Mystery Method
Quick Definition: The momentum created as a result of having the target jump through progressively larger and more frequent hoops.
Full Definition:
A key concept in gaining physical compliance, compliance momentum is the idea of influencing the behavior of the target by increasing each compliance request. Starting from small compliances to larger requests, a PUA can reward the target accordingly through each request. Compliance should be a derivative of genuine attraction, and not social pressure, fear, or power plays.
Negative compliance momentum is the opposite, whereby a large hoop is thrown, and the target becomes less and less willing to comply with the artist's request. It can also occur when the PUA incorrectly rewards bad behavior and punishes good compliance behavior. Creating compliance momentum is key to physical escalation of a target.
Antonio Banderas gains compliance from his class by demonstrating a tango routine in the movie Take The Lead:
Her compliance momentum towards you is extremely low right now.
Related Terms: Compliance, Momentum, Seducer's Aura, IOD, IOI, Compliance Threshold, Thresholding, Kino Escalation, Full Close, K-Close
Source: Mystery Method
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WelcomeGrinnell College Bookstore - Online is your source for official Grinnell College apparel and gifts as well as textbooks. Shop at your convenience - day or night. We add new merchandise to the site often so check back regularly to see what's new. Not all our items are shown in the web store. If you can't find the style you want, call us at 641-269-3424 or email: email@example.com with questions or suggestions. Free Shipping on Gift Cards. Thank you for shopping at the Grinnell College Bookstore - Online.
Welcome Class of 2018!
The Grinnell College Bookstore is ready to provide you with the books and supplies you need for academic success plus, some fun things too. We have worked with your professors to get the exact books they will teach from. We are your safest, most convenient source for textbooks. Often we are even the lowest price! You can rent or buy. We have scoured our sources for the lowest priced options. But remember, we guarantee that we sell you the correct book. It is easy to exchange or get a full refund when you drop a class. Plus, if your professor makes a change, we support that. No waiting, no shipping fees, no hassles. We are your bookstore, on campus with people you know!
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Textbook Return Policy: We guarantee that the textbook you purchase from us is the one your professor requires. If you need to return or exchange a textbook for any reason, you can do that during the first week of classes each semester. An original receipt is required and the books must be in the same condition in which they were purchased. After the first week, refunds are issued when you drop a class or are considered on a case by case basis.
Customize Diploma Frames The Grinnell College Bookstore is partnering with Dell Computers to bring you special prices for academic computers.


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Dickinson Great Mall 16 Movie Showtimes
20060 W. 151 St
Olathe KS 66061 map
Seating: Stadium Seating
Listening Devices available
Accessible to Disabled Audiences
Prices:adult: 8.50, senior: 6.50, child: 6.50
User reviews on Dickinson Great Mall 16
A true eminancy!!! Nothing short of the most exhillerating experience that the senses can bear. A mesmerized trance of a dream daze epiphany vision. Very insightful -


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Children's Health
Hillary Clinton Calls for More Attention to Treating Kids With Behavioral Disorders
March 20, 2000 (Washington) -- Repeating a recent call for better treatment guidelines for children with psychiatric disorders, First Lady Hillary Rodham Clinton announced Monday that both Federal and private groups will be stepping up their efforts to define appropriate diagnosis, treatment, and observation of these young patients.
Critical steps already are being taken, Clinton said, but throughout 2000, more information will be made available to the people who need it, including parents, teachers, and health care professionals.
First to be released this week is a new fact sheet by the National Institute of Mental Health (NIMH). The resource is intended to help parents understand the treatment options for their children, Clinton said. Also, the Department of Education plans to release a kit to help teachers and parents recognize children with emotional and behavioral problems, and a $5 million NIMH study is getting under way that will assess the use of Ritalin (methylphenidate)in preschool-age children.
The First Lady added that this spring, other information is slated for release, such as new practice guidelines by the American Academy of Pediatrics and new professional education programs by the American Academy of Family Physicians. And in the fall, the Surgeon General will host a public conference to discuss the increased use of medications, she said.
Clinton's announcement follows a recent study published in the Journal of the American Medical Association. Researchers found that between 1991 and 1995, there was a dramatic rise in the use of psychotropic drugs -- or those that affect the mind, emotions and behavior -- in treating preschoolers with behavior problems. Although the increased use of medications may be justified, Clinton said, "I am not a doctor, but I am a parent -- and these findings concerned me."
The findings do raise certain concerns, says Mark Wolraich, MD, who is a professor of pediatrics at Vanderbilt University. For example, he tells WebMD that while there is good evidence and data to evaluate the use of Ritalin in school-age children for attention deficit disorders, there is less known about its use in preschoolers and whether it offers the same benefits and risks for that age group.
In terms of school-age children, "There are clearly some areas where it is being overprescribed and underprescribed," adds Martin Stein, MD, who is a professor of pediatrics at the University of California, San Diego. Developing and discussing new guidelines hopefully will help identify and correct some of those problems, he tells WebMD.
These practice guidelines will be developed from existing literature. But the real key to determine appropriateness may have to wait for the FDA. The agency's efforts to develop pediatric labeling information will play a critical role in ensuring the appropriate use of these medications, Clinton said.
Today on WebMD
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Cats Corner is the Wednesday Swing Dance Party at Balancoire Night Club & Restaurant, the Mission District's hip new spot for music and dancing!
Register today for November classes and save $10!
Hailed by the SF Examiner as the "primo destination for hopping the night away", Cats Corner features:
- LIVE Swinging Jazz Music every Wednesday
- Full Cocktail Bar & Restaurant
- Beautiful dance floor for swing, lindy hop, Charleston and more!
- Swing & Lindy Hop dance classes with Nathan Dias & Alyssa Glanville
- Classy night club setting and friendly atmosphere
- Beginners and all ages welcome!