text:
Security Basics
mailing list archives
On Sun, Dec 12, 2004 at 03:43:41AM -0600, skill2die4 () secguru com wrote:
I am in a process of jotting down the various options available with NMAP
while doing port scanning, collecting ethereal packets for various
scans_types and also doing discussing on which scan works best under what
Results at : http://www.secguru.com/forum/viewtopic.php?t=68
Neat. I'm sure people will find that useful. So I'm CCing this
response to the nmap-dev list.
However, when i started fiddling with the -sF, -sX and -sN ...
I tried these scan options against M$oft, Fedora and Solaris ;
but it reported all ports 'open' which i know aint true.
The scan doesn't work against MS, but I believe that it should have
against the Fedora Core and Solaris boxes. Are you sure that the
ports aren't being filtered by a firewall? The default port state
("The xx ports scanned but not shown below are in state:") should be
closed, and not filtered. Here is how the FIN scan looks against a
Linux box on my home network:
# nmap -sF -T4 para
Starting nmap 3.76 ( http://www.insecure.org/nmap/ )
Interesting ports on para (192.168.10.191):
(The 1658 ports scanned but not shown below are in state: closed)
22/tcp open|filtered ssh
53/tcp open|filtered domain
111/tcp open|filtered rpcbind
515/tcp open|filtered printer
6000/tcp open|filtered X11
MAC Address: 00:60:1D:38:32:90 (Lucent Technologies)
Nmap run completed -- 1 IP address (1 host up) scanned in 4.644 seconds
The best feature of this scan is bypassing poorly designed firewalls
and packet filters.
I got the idea about the scan , but dont have any live example.
Whenever I need an example of utter incompetence, I always try
SCO/Caldera first. They rarely disappoint. Lets start with a SYN
scan against docsrv.caldera.com:
# nmap -sS -O -T4 docsrv.caldera.com
Starting nmap 3.78 ( http://www.insecure.org/nmap/ ) at 2004-12-12 02:05 PST
Interesting ports on docsrv.caldera.com (22.214.171.124):
(The 1660 ports scanned but not shown below are in state: filtered)
80/tcp open http
113/tcp closed auth
507/tcp open crs
Device type: general purpose
Running: SCO UnixWare
OS details: SCO UnixWare 7.1.0 x86
Uptime 176.811 days (since Fri Jun 18 07:37:50 2004)
Nmap run completed -- 1 IP address (1 host up) scanned in 30.638 seconds
Hmm. So we only see 2 open ports and 1 closed port. The rest are
filtered, so we don't know whether they are open or closed. Maybe we
can bypass their silly excuse for a firewall with the FIN scan, and
learn about more open ports in the process!
# nmap -sF -T4 docsrv.caldera.com
Starting nmap 3.78 ( http://www.insecure.org/nmap/ ) at 2004-12-12 02:10 PST
Interesting ports on docsrv.caldera.com (18.104.22.168):
(The 1624 ports scanned but not shown below are in state: closed)
7/tcp open|filtered echo
9/tcp open|filtered discard
11/tcp open|filtered systat
13/tcp open|filtered daytime
15/tcp open|filtered netstat
19/tcp open|filtered chargen
21/tcp open|filtered ftp
22/tcp open|filtered ssh
23/tcp open|filtered telnet
25/tcp open|filtered smtp
37/tcp open|filtered time
79/tcp open|filtered finger
80/tcp open|filtered http
110/tcp open|filtered pop3
111/tcp open|filtered rpcbind
135/tcp open|filtered msrpc
143/tcp open|filtered imap
360/tcp open|filtered scoi2odialog
389/tcp open|filtered ldap
465/tcp open|filtered smtps
507/tcp open|filtered crs
512/tcp open|filtered exec
513/tcp open|filtered login
514/tcp open|filtered shell
515/tcp open|filtered printer
636/tcp open|filtered ldapssl
712/tcp open|filtered unknown
955/tcp open|filtered unknown
993/tcp open|filtered imaps
995/tcp open|filtered pop3s
1434/tcp open|filtered ms-sql-m
2000/tcp open|filtered callbook
2766/tcp open|filtered listen
3000/tcp open|filtered ppp
3306/tcp open|filtered mysql
6112/tcp open|filtered dtspc
32770/tcp open|filtered sometimes-rpc3
32771/tcp open|filtered sometimes-rpc5
32772/tcp open|filtered sometimes-rpc7
Nmap run completed -- 1 IP address (1 host up) scanned in 7.683 seconds
Wow! Look at all of these interesting ports. Most of them are
probably open as the port pattern does look like a default UnixWare
install. But how do we know for sure? Let's try another obscure but
useful scan type: Window scan:
# nmap -sW -T4 docsrv.caldera.com
Starting nmap 3.78 ( http://www.insecure.org/nmap/ ) at 2004-12-12 02:12 PST
Interesting ports on docsrv.caldera.com (188.8.131.52):
(The 1624 ports scanned but not shown below are in state: closed)
7/tcp open echo
9/tcp open discard
11/tcp open systat
13/tcp open daytime
15/tcp open netstat
19/tcp open chargen
21/tcp open ftp
22/tcp open ssh
23/tcp open telnet
25/tcp open smtp
37/tcp open time
79/tcp open finger
80/tcp open http
110/tcp open pop3
111/tcp open rpcbind
135/tcp filtered msrpc
143/tcp open imap
360/tcp open scoi2odialog
389/tcp open ldap
465/tcp open smtps
507/tcp open crs
512/tcp open exec
513/tcp open login
514/tcp open shell
515/tcp open printer
636/tcp open ldapssl
712/tcp open unknown
955/tcp open unknown
993/tcp open imaps
995/tcp open pop3s
1434/tcp filtered ms-sql-m
2000/tcp open callbook
2766/tcp open listen
3000/tcp open ppp
3306/tcp open mysql
6112/tcp open dtspc
32770/tcp open sometimes-rpc3
32771/tcp open sometimes-rpc5
32772/tcp open sometimes-rpc7
Nmap run completed -- 1 IP address (1 host up) scanned in 7.664 seconds
Now those are the results we want! As expected, almost all of the
"open|filtered" ports identified by FIN scan are open. Only MS-RPC
and MS-SQL are filtered. And those may be filtered by my ISP as
opposed to their firewall.
That is certainly a tempting target! Unfortunately, SCO's filters
prevent you from reaching those ports with packets containing the SYN
flag. So opening connections to them is the next challenge. But I'm
already a bit off-topic. I hope the FIN examples helped. They are
from my upcoming Nmap book, which should be released early next
PS: The version of Nmap (3.78) used in this post has not been formally
released, but you can find it at http://www.insecure.org/nmap/dist/?C=M&O=D
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Composer, singer, author, actor, activist – Sting was born in Newcastle, England before moving to London in 1977 to form The Police with Stewart Copeland and Andy Summers. The band released five albums, earned six Grammy awards, and in 2003 was inducted into The Rock and Roll Hall of Fame.
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subset: commoncrawl


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Definition of despondency in English:
despondencySyllabification: de·spond·en·cy
Pronunciation: /dəˈspändənsē /
A state of low spirits caused by loss of hope or courage: he hinted at his own deep despondency
More example sentences
- The acute sense of grief and despondency led to a deep depression of spirits that might ordinarily be expected to break the will and deflate any inspirational talent.
- The mood through the great depression of the 1930s was usually one of deep despondency in the face of mass unemployment at home and the spread of fascism abroad.
- It means to be aware that the spread of frustration, despondency and despair is actually a process in which all parties are losers.
hopelessness, despair, discouragement, low spirits, wretchedness;
melancholy, gloom, misery, desolation, disappointment, disheartenment, dejection, sadness, unhappiness
- More example sentences
- But the enthusiasm of these other journalists more than made up for our small number and my growing despondence.
- The beats get more energetic until the song emerges from its despondence into the (still somewhat gray) light of day.
- I had been looking away from the Prince while I talked to him, and now I looked at him only to see that his expression was one of absolute despondence.
Pronunciation: /-dəns/noun
Definition of despondency in:
- The British & World English dictionary
- The English Synonyms
- The US English Synonyms
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Word of the day noisome
Pronunciation: ˈnɔɪs(ə)m
having an extremely offensive smell


text:
Judge overturns California's ban on same-sex marriage
A federal judge in California has knocked down the state's voter-approved ban on same-sex marriage, ruling Wednesday that the state's controversial Proposition 8 violates the U.S. Constitution.Full Story
"Busting Kimare's"
Since: Feb 13
#178599 Feb 6, 2013
Only 8 more days until Illinois approves marriage equality! After that, federal recognition.
Lordy, my Kimare is going to be cranky!!!(So will the rest of the haters.)
"Get it right"
Since: Nov 10
Location hidden
#178600 Feb 6, 2013
Would that be a latent or manifest constraint? And why do you believe marriage isn't above love?
The Fundamental Goal of Evolution. hmmmm... missed that one at university. Also, doesn't seem to come up on a web search! BUT... if it did, I am pretty certain the goal of evolution would be a lot closer to supporting variety, differences and changes in living species over time than some silly non-evolutionary concern like, say, denying gay people marriage.
"Vita e' Bella."
Since: May 12
Location hidden
#178601 Feb 6, 2013
The fight for gay marriage is opening doors for polygamy
by: Rachel Jackson on August 30, 2012
Print PDF
[media-credit id=96 align="alignright" width="234"]
I never thought gay marriage would ever be comparable to polygamy. But as the battle for same-sex marriage rages on, I have started to wonder if consenting adults of the same sex can and should legally be able to marry, then why cant a consenting, legal adult marry two or more people?
A recent dispute regarding polygamy began more than a year ago when the Brown family, better known as the cast of the reality TV show Sister Wives, was investigated on charges of polygamy.
Soon after the investigation commenced, the family sued the state of Utah, saying the investigation held against it was unconstitutional because it was an invasion of its privacy and religious beliefs, according to blog posts by the familys attorney Jonathan Turley, who is a constitutional law professor at George Washington University.
Legally, the Browns are not breaking any laws. According to various news sources, the husband, Kody Brown, had only one marriage certificate with his wife, Meri. The other three women are sister wives, hence the title of the show they are not civilly married to Kody Brown.
When I first read this story, I thought it was absurd. Why would a person even try to sue the state for banning polygamy?
However, much to my and many other peoples dismay, the judge has ruled in the Browns favor thus far and is going to allow them to present their argument to the court.
The judge denied a second attempt by the government to dismiss the case, according to a blog post Aug. 17 by Turley. He remains optimistic about the case.
Regardless of the outcome on the summary judgment motions now scheduled by the court, both the Brown family and the people of Utah can now expect a ruling on the power of the state to criminalize private relations among consenting adults, Turley wrote in the blog.
Although they still have a long way to go, the Sister Wives stars stand for more than polygamous living. They now make a stronger argument that the right of marriage should be given to all people, not just one man and one woman. In May, the family publicly stated that it represents this idea. In a Fox News interview, the family also announced it supports same-sex marriage.
The Sister Wives show has not only turned the five main characters into well-known celebrities, but has made polygamy a hot topic across the state and endeared many supporters to the Browns.
The Browns present a strong argument that what they do in their home is their business. And the more they argue for privacy and rights to marry whomever they choose, the more it morphs into a parallel argument in favor of same-sex marriage. In fact, if Turley is right when he says that, in this marriage debate, we are truly concerned with liberty and protections for private relations among consenting adults, then the number should not matter any more than sex.
This isnt to say that I agree with polygamous lifestyles, but I find it hard to argue that a marriage between a man and a man should not be allowed when two women in a consenting relationship with one man are permitted to have the same marriage rights.
"KiMare'a the Monster Mutation"
Since: Nov 10
Location hidden
#178602 Feb 6, 2013
So anyone can get married unless you prove harm?
"Busting Kimare's"
Since: Feb 13
#178603 Feb 6, 2013
I'm sorry, but you make far too much sense for Kimare. He's going to have to copy and paste some old material in order to reply. The old wind bag it's pretty much a one-trick pony.
"Busting Kimare's"
Since: Feb 13
#178604 Feb 6, 2013
"KiMare'a the Monster Mutation"
Since: Nov 10
Location hidden
#178605 Feb 6, 2013
1. Depends. Doesn't change the constraint.
2. Where did I say that?
3. http://evolution.berkeley.edu/evosite/Lessons...
4. Gay couples are an evolutionary blunder.
"Get it right"
Since: Nov 10
Location hidden
#178606 Feb 6, 2013
So what?
#178607 Feb 6, 2013
It's really hard to believe the iron is really turned on?
"Busting Kimare's"
Since: Feb 13
#178608 Feb 6, 2013
This is really awkward, because you have yet to prove that this it's anything other than opinion.
I'm so embarrassed.
#178610 Feb 6, 2013
Right. Those are you arguments against polygamy. They're stupid.
#178611 Feb 6, 2013
Chicken butt!
#178612 Feb 6, 2013
I bet you missed a lot more than that before you dropped out!
"Get it right"
Since: Nov 10
Location hidden
#178613 Feb 6, 2013
Well, it does change the meaning of your claim. One assumes an active attempt to limit gay relationships via marriage laws and the other implies an unintended restriction. Both points can be discussed and the ethical and moral implications of each are very different. You seem to drop that statement as if it is some sort guiding principle beyond the reach or reason of yourself or anyone else.
Say what exactly?
Okay, nice try - sorta. I just spent 15 minutes reviewing this link - I even used its own search feature and nowhere did it state The Fundamental Goal of Evolution. I am now even more sure there is no goal at all... but if you can find someone (no hack jobs, now) that has discovered what The Fundamental Goal of Evolution is please do share the link or referrence.
"Bewary of those who think they know the mind of God". You are sounding borderline insane if you expect us to believe you know what is and what is not meant to be. I would argue if it wasn't meant to be then it doesn't exist! But, since there are gays in love then the only conclusion is that such was meant to be afterall.
Thank you, smiles back to you.
"Get it right"
Since: Nov 10
Location hidden
#178614 Feb 6, 2013
So what? chicken butt!...
You're a poet? and you know it!
"Get it right"
Since: Nov 10
Location hidden
#178615 Feb 6, 2013
You gambler types will bet on anything. Stop before the money is gone... there is hope.
#178616 Feb 6, 2013
There's hope for you drunks too!
"KiMare'a the Monster Mutation"
Since: Nov 10
Location hidden
#178617 Feb 6, 2013
1. The cross cultural constraint predates gay couples claiming marriage by quite some time making your point pointless.
The statement is a simple fact that you cannot directly refute, hence these games.
2. I said the basic essence of marriage is a cross cultural constraint on evolutionary mating behavior. You had no logical counter, so you made up a statement (lied) I never made. Again, where did I say marriage wasn't about love?
3. Maybe you've heard the term 'survival of the fittest', which is the summation of the four points in the link. Or put simply, no mutation occurs if there is not procreation. There is no procreation by gay couples.
4. Point 3; hence gay couples are an evolutionary blunder.
This is simple logic. Perhaps you might try a direct response to the fact; Marriage is a cross cultural constraint on evolutionary mating behavior.
By the way, here is some of the other elements of marriage distinguished from gay couples;
If you
believe denying marriage to a relationship
will prevent love
If you
demand any committed relationship
has to be called marriage
If you
claim rights and benefits can only be acquired
by a imposition on marriage
If you
equate the diversity of two genders
with the redundancy of same genders
If you
desecrate the sacred tradition of all major religions
and violate the historic practice of every single culture in history
If you
believe a fundamental change to the building block of society
will have absolutely no affect
If you
think a law can change
the reality of crucial distinctions in relationships
If you
pretend duplicating sexuality
is the same as blending masculinity and femininity
If you
condemn some children to parents of only one gender
and deliberately deny some children one natural parent
If you
ignore the design of sexual union
to manipulate a harmful act
If you
violate evolution's law of reproduction
to equate a genetic dead end
If you
risk the healthiest human relationship
to include one of the unhealthiest
If you
parallel the sole birthplace of every other relationship
with one that can reproduce none
If you
dilute all these things
down to just 'a committed relationship of two people'
Then, and only then, can you equate same-sex unions with marriage.
Since: Apr 11
#178618 Feb 6, 2013
But stupid, your claim was that there would be FORCED gay marriages in prisons.
There is nothing wrong with gay prisoners being able to marry and visit their significant others just like straight people can.
Since: Apr 11
#178619 Feb 6, 2013
Sorry stupid, that's a non issue. Marriage is a legal contract, and no two marriages are the same. But people should have equal rights when it comes to marriage.
A mutant monster like you should be calling anybody else a defective blunder of evolution. Should you have been aborted? You call yourself the mutant monster.
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5 Things You Didn't Know About Me
- I worked at Disneyland as a Disney princess
- I have a dog named Beans, a cat named Bitty, and a pet rat
- In high school, I was a cheerleader and was voted
- I drink one or two cups of coffee a day
- I love classic cars and drive a 1971 Lincoln Continental
Caitlin O'Connor is an actress and model, born in Los Angeles, CA and raised in Uniontown, Pennsylvania. She is currently based back in Los Angeles modeling and acting in an array of versatile roles.
O'Connor's interest in the entertainment business was sparked when she began entering into pageants, and successfully became a top finalist in the Miss Pennsylvania USA contest. Soon thereafter, she moved back to Los Angeles to attend UCLA. She took her passions of modeling and acting further by participating in high profile print campaigns for Target, Nickelodeon, Xbox, Pert Plus, Catch Surf, and Sons of Anarchy. O'Connor has also had many appearances in music videos, with artists such as, Miguel, Simple Plan, Sublime with Rome, Taylor Momsen, Ryan & Smitty, Yelawolf, Newfound Glory, Snoop Dogg, and Chris Brown. She has also appeared as a host on The Ski Channel, FOX News, and Maria Menounos' AfterBuzz TV.
O'Connor has also been a regular actress on the MTV series Chelsea Settles, and has had guest spots on shows like Comedy Central's Key & Peele, The Nick Kroll Show, and Tosh.0. In 2013, O'Connor landed a starring role in a Pepsi Next commercial and has appeared in Maxim Magazine as their Helpful Hottie Advice Girl while also being titled a Hometown Hottie. Caitlin was seen this year on TMZ on TV, The Ricki Lake Show, and The Doctors on CBS as a celebrity guest.
In addition to her passion for the arts, Caitlin also has a huge interest in philanthropy, dedicating her helping hand to animals and children with non-profit organizations such as Safety Harbor Kids, the Love Can Initiative, and Generosity Water.


text:
philanthropic - meaning in Telugu
Pronunciation of philanthropicఫిలన్థ్రాపిక
Meanings of philanthropic[Show Transliteration]
Definitions of philanthropicphilanthropic - adjective
- generous in assistance to the poor
- eleemosynary relief
- philanthropic contributions
- of or relating to or characterized by philanthropy
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Synonyms of philanthropic
Antonyms of philanthropic
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Meaning and definitions of philanthropic, translation in Telugu language for philanthropic with similar and opposite words. Also find spoken pronunciation of philanthropic in Telugu and in English language.
Also see: philanthropic in Hindi


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Book Description:For introductory courses in Tourism/Travel and Hospitality. This third edition provides a through overview of the tourism industry and highlights the revolutionary impacts of technological changes on every segment of this industry. This book provides an accurate overview of today's tourism industry that's as interesting and multi-faceted as the field itself. Written in a conversational style that's fun to read, it takes a balanced, business-oriented look at each component of the industry--including the role of the travel agent and the importance of transportation modes, accommodations, destinations, attractions and food and beverage operations.
Buyback (Sell directly to one of these merchants and get cash immediately)
One fine body…
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Candice & Erin in NYC.
Launch of 'Angel' Fragrance
People watching: English supermodel and Burberry muse Rosie Huntington-Whiteley was radiant in a champagne-colored dress by the designer. Get the full fashion breakdown here »
Candice & Erin in NYC. #3
Launch of 'Angel' Fragrance
Candice & Erin in NYC. #2
Launch of 'Angel' Fragrance
lil rosie!
purrrrrrrrrrrrrrrrrrrr ;)
off to a halloween party! have a good night/day everyone! :****
for the anon, this is me! happpyyy halloween!
|Anonymous :
can you post a picture of yourself
lmao god knows how long this question has been here for…
and yeahh sure ill reblog a photo of me from my personal tumblr
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More proof that cats love yarn, "Knitty" by Alex Solis is currently up for scoring!
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text: Strict Standards: Redefining already defined constructor for class XML_Parser in /home/sites/www.americanpoems.com/web/store/aom/includes/os.php on line 1188 Strict Standards: Declaration of XML_Parser::raiseError() should be compatible with PEAR::raiseError($message = NULL, $code = NULL, $mode = NULL, $options = NULL, $userinfo = NULL, $error_class = NULL, $skipmsg = false) in /home/sites/www.americanpoems.com/web/store/aom/includes/os.php on line 1604 Strict Standards: Declaration of XML_Unserializer::startHandler() should be compatible with XML_Parser::startHandler($xp, $elem, &$attribs) in /home/sites/www.americanpoems.com/web/store/aom/includes/os.php on line 3503 Strict Standards: Declaration of Cache_Lite_File::get() should be compatible with Cache_Lite::get($id, $group = 'default', $doNotTestCacheValidity = false) in /home/sites/www.americanpoems.com/web/store/aom/includes/cache.php on line 1020 American Poems: Books: Junky: The Definitive Text of 'Junk' Home Apparel Appliances Books DVD Electronics Home & Garden Kindle eBooks Magazines Music Outdoor Living Software Tools & Hardware PC & Video Games Search All Products Apparel Appliances Arts & Crafts Automotive Baby Beauty Books Computers DVD Electronics Gourmet Food Grocery Health Home & Garden Industrial & Science Jewelry Kindle eBooks Kitchen Magazines Miscellaneous Mobile Apps MP3 Downloads Music Musical Instruments Office Products Outdoor Living Pet Supplies Photo & Camera Shoes Software Sporting Goods Tools & Hardware Toys VHS Video On Demand PC & Video Games Watches Wireless Wireless Accessories Advanced Search Sitemap View Cart Checkout Location: Home » Books » Junky: The Definitive Text of 'Junk' Junky: The Definitive Text of 'Junk' enlarge Author:William S. Burroughs Publisher:Penguin Books Category:Book List Price: $19.75 Buy New: $4.32 as of 10/26/2014 04:02 EDT details You Save: $15.43 (78%) In Stock New (44) Used (21) from $3.49 Seller:BorisDoris Sales Rank:74,504 Languages:English (Unknown), English (Original Language), English (Published) Media:Paperback Number Of Items:1 Edition:Reprint Pages:208 Shipping Weight (lbs):0.4 Dimensions (in):5.1 x 0.5 x 7.8 Publication Date:November 6, 2008 ISBN:0141189827 EAN:9780141189826 ASIN:0141189827 Availability:Usually ships in 1-2 business days Similar Items: Naked Lunch Howl and Other Poems (City Lights Pocket Poets, No. 4) Queer: A Novel On the Road Big Sur: (Penguin Ink) Editorial Reviews: SynopsisBurroughs' first novel, a largely autobiographical account of the constant cycle of drug dependency, cures and relapses, remains the most unflinching, unsentimental account of addiction ever written. Through junk neighbourhoods in New York, New Orleans and Mexico City, through time spent kicking, time spent dealing and time rolling drunks for money, through junk sickness and a sanatorium, "Junky" is a field report (by a writer trained in anthropology at Harvard) from the American post-war drug underground. A cult classic, it has influenced generations of writers with its raw, sparse and unapologetic tone. This definitive edition painstakingly recreates the author's original text word for word. CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON SERVICES LLC. THIS CONTENT IS PROVIDED 'AS IS' AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME. Brought to you by American Poems Categories •Apparel •Appliances •Arts & Crafts •Automotive •Baby •Beauty •Books •Computers •DVD •Electronics •Gourmet Food •Grocery •Health •Home & Garden •Industrial & Science •Jewelry •Kindle eBooks •Kitchen •Magazines •Miscellaneous •Mobile Apps •MP3 Downloads •Music •Musical Instruments •Office Products •Outdoor Living •Pet Supplies •Photo & Camera •Shoes •Software •Sporting Goods •Tools & Hardware •Toys •VHS •Video On Demand •PC & Video Games •Watches •Wireless •Wireless Accessories Related Categories •Contemporary Literature & Fiction Subjects Books


text:
Health search engine Healia will be getting some assistance from medical students to help answer questions in the community section of their site. The feature is a results of a partnership with the American Medical Student Association.
Between 75% and 80% of U.S. internet users have searched online for health information, according to the Pew Internet & American Life Project.
If you've ever been in a health forum, you know that finding answers can get a little crazy. Oftentimes, it turns into a Worst Case Scenario portfolio.
Sites such as WebMD or MayoClinic.com provide good information, but if you have a nuanced question, they may not have what you're looking for.
It will be interesting to see if having med students on Healia can fill this gap in online health information. At the very least, it's great that tomorrow's doctors will experience how their patients approach health care online. Hopefully it can help them incorporate technology, internet, and even search into their practices.
Related Reading:
ValueClick Adds Three Publishers to Health Online Ad Network
Health Web Site Wars Continue: HealthGrades Acquires Wrong Diagnosis
Two Health Sites Merge to Challenge WebMD
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.


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If you're looking for solid hardware furniture at particle board prices, this is the place to be. Located in the heart of Falls Church, The Front Porch is the destination to find a great selection of refreshed furniture that will revive your home.
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text:
3D-printing, which allows us to create everything from household objects to even 3D-printed human-hearts, has now been combined with ultrasound technology in an innovative new cast.
Exogen, a low-intensity ultrasound system, was first approved by the National Institute for Health Care Excellence (NICE) last year. Targeting fractures that traditionally take longer than nine months to heal, Exogen hopes to make the healing process a quicker and more satisfying experience for the patient.
Unfortunately, a traditional cast does not allow for an ultrasound device to reach a patient's skin with ease. Invasive cutting of the cast can be done, but it leads to a degree of discomfort for the patient and swelling of their skin. However, industrial designer Denis Karasahin has set about to create a 3D-printed cast that allows the inclusion of an ultrasound port where devices such as Exogen can be attached.By using the Exogen system for 20-minutes a day from the comfort of their homes, patients can expect to speed healing by a remarkable 38%. In addition, NICE have also determined that the ultrasound application could fix long bone fractures that have failed to heal after the normal nine month period. This would save the patient a painful, and expensive, surgery.
While neither 3D-printed casts nor the Exogen process are new, Karasahin has combined them both in an ingenious way that could be a boon for patients who have suffered broken bones. It may take a while for his design to make it to patients though, as the cost of 3D-printing is still quite high in comparison to a traditional cast as prepared in a hospital. Add in the need to 3D scan your arm, and it's doubtful we'll see this in a healthcare system any time soon. With the costs of 3D printing quickly dropping though, you never just know what the future holds.


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10-module toolkit offers an innovative approach to organizing that draws on workers' organizing stories.
Posts tagged leadership positions
Sexual harassment in the workplace is a misdemeanor and carries a possible penalty of one year in prison and a fine of up to 10,000 pesos (approximately $286); however, union leaders reported that the law was not enforced, and sexual harassment was a problem.
Although the law provides that women have the same legal status as men, in practice women experienced discrimination. Women did not enjoy social and economic status or opportunity equal to those of men, and men held most leadership positions in all sectors. In many instances women received less pay than men in jobs of equal content and requiring equal skills. Some employers reportedly gave pregnancy tests to women before hiring them, as part of a required medical examination. Although it is illegal to discriminate based on such tests, NGO leaders reported that pregnant women often were not hired and that female employees who became pregnant sometimes were fired. There were no effective government programs to combat economic discrimination against women.
Low representation in key decision making positions in the Government The conditions under which women participate in political parties is another concern, since they are practically half the membership (ranging between 47 and 50%), and as one ascends the pyramid of power their number decreases critically. The percentage of women on the cusp of political parties is 14%. The presence in the Congress is still relatively low compared with males. In the Senate, from 32 seats only three are occupied by women and in the Chamber of Deputies from 178, 37 are women. At the municipal level, which is considered more open to the participation of women, of a total of 154 mayors, only 12 are women, representing 18%.


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3205 East 13th Street has a Walk Score of 69 out of 100. This location is Somewhat Walkable so some errands can be accomplished on foot.
This location is in Sioux Falls. Nearby parks include Olson Park, Picasso Park and Riverdale Park.
Nearby schools include Sioux Falls Christian Elementary School, Cleveland Elementary - 14 Elementary School and St Lambert Elementary School.
The closest grocery stores are Hy-Vee, Andy's Affiliated Foods and Beryozka Grocery.
Nearby coffee shops include Starbucks, Bagel Boy and Starbucks. There are 14 restaurants within a 15 minute walk including Alpine Inn, Applebee's Neighborhood and KFC Sioux Falls.
3205 East 13th Street is near Frank Olson Park, Olson Park and Picasso Park.
There are minimal bike lanes and the terrain is mostly flat. 3205 East 13th Street is bikeable, there is some bike infrastructure.


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Book Review
Genre: Contemporary Romance, Multicultural
2003 Best First Multicultural Romance Nominee
2003 Best Multicultural Nominee
On the day of her third wedding anniversary, Tracey Woods gets the shock
As Tracey, her sister, Robin, and Janet, Donald's daughter from a previous marriage, are given the grim news of his death, they are approached by a man offering his sympathy. Assuming that Tracey is Donald's daughter, he proceeds
Thus starts the emotional roller coaster that Patricia Anne Phillips provides in June In Winter. The heroine, Tracey, vacillates between grieving for Donald and their life together, and hating him for his betrayal. She can't help but questioning their "great" life and whether he really loved her.
When love comes knocking in the form of Travis Howard, Tracey has many hurdles to overcome. Most importantly, she must lose her doubts about her own ability to accurately judge people, especially men. Tracey's recovery and Travis' love keep this story flourishing from beginning to end. (Jun., 288 pp., $6.99)
Reviewed By: Debbie R. Sims
Publisher: Dafina
Published: June 2003


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Today has the potential to be a very big day for the Illinois Fighting Illini football program. Why, you ask?
As we hinted earlier in the week, USC transfer RB Ty Isaac is visiting #illini today. No other visits planned as of yesterday.
— Jeremy Werner (@WernerESPNCU) May 29, 2014
Getting Ty Isaac on campus is a step in the right direction, but simply getting him to visit isn't enough. They need to capitalize on his visit and parlay it into a commitment, but will that actually happen with Northwestern looming well within a mileage range for the NCAA to grant a hardship waiver? While Northwestern's proximity is certainly a factor, it may not even matter according to Northwestern Scout writer Nick Medline.
From what I've seen and heard, USC transfer Ty Isaac has no interest in #Northwestern.
— Nick Medline (@NickMedline) May 28, 2014
Think playing time was the major issue. Crowded backfield at NU. Illinois the better fit in that case.
— Nick Medline (@NickMedline) May 28, 2014
So, Isaac is looking for playing time? Well, there should be immediate playing time available at Illinois provided the NCAA doesn't treat Isaac's case as they treated Illinois basketball's Ahmad Starks case a year ago. That said the biggest difference in their two situations is that this waiver has to do with Isaac's mother, not his grandmother as was the case with Starks.
Getting Isaac into the fold would be huge because it would give the Illini another legit backfield option, making the offense that much more potent. That's not where the impact stops though.
Just like Wes Lunt before him, Isaac is a bit of a legend in the state of Illinois after his performance in the 2011 5A State title game on the Memorial Stadium turf when he ran for 515 yards and 6 touchdowns. It seems like common sense that getting a player of his caliber into the program would only serve to help pull in other top flight prospects in the recruiting game going forward.
The bottom line is that today has the potential to be massive for the Illini because of the ripple effect that would be generated for the program with a commitment from Ty Isaac.
Stay tuned Illini fans. This situation certainly deserves it.


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The post 4 Strategies: Promoting Undergraduate Retention appeared first on Maguire Associates.]]>
You invest heavily to recruit undergraduates who meet your criteria and support your institution's goals and values. Are you working just as hard to protect that investment to retain these students through graduation? According to one study, it costs 3 to 5 times as much to recruit a new student than it does to retain one already enrolled.
Retention is a complex issue; the societal, institutional and personal reasons that determine why one student graduates and another leaves can't be predicted, even under the best of circumstances. Because so many factors are outside your control, Maguire Associates works with clients strategically to promote retention:
Retention is a broad institutional concern with many stakeholders. Maguire Associates works across organizations to distribute data and actionable insights that encourage administrators, staff and students to own a role in promoting retention. Whether it's a single official or a campus-wide office, someone must amplify retention goals and expectations to raise general awareness and create sensible retention metrics.
Boosting retention rates will boost your profile and reputation, but it also serves a higher purpose: addressing students' social and academic needs is the right thing to do. Forward-thinking institutions should identify individuals who are strategically placed to spot students at-risk and give them the support, tools and processes needed to make a difference. We're glad to share examples where modest investments made a big difference in student retention/graduation rates.
To engage today's consumer-oriented students and parents, institutions need to become less bureaucratic and more responsive. Students are conditioned to work with instructors on academic issues, but they also need to know where to go to resolve issues related to housing, dining and other aspects of campus life. Unsure about how well you're addressing student needs? Bring students into the conversation, and they'll thank you for it.
Use profile data during the recruitment process to identify students who best fit your institution's myriad goals and values. To give your undergraduates the best possible chance of success, Maguire Associates provides cohort-survival analysis tools and other intelligence that optimize admission and financial aid decisions. An integrated approach to enrollment management boosts graduation rates makes scholarship support more effective and gradually improves student persistence. Contact us, and we'll be glad to walk you through several examples, or browse our Tools page to get started.
For more information about undergraduate retention, contact Beth Pilgrim (bpilgrim [AT] maguireassoc.com) or call 978.371.1775, x222.
Use Maguire Associates' free Retention Revenue Estimator, and we'll email you a customized PDF that can help you create a roadmap for creating and allocating student-retention resources.
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The post Good to See You at NACAC appeared first on Maguire Associates.]]>
Thank you so much for being a part of our cocktail reception at NACAC. Maguire
We took a lot of pictures, and we've put them into an album. As you can see, we were
We hope you'll enjoy these pictures as much as we do. Feel free to add comments, and
All the
The Maguire Associates NACAC Team
David Wuinee, Senior Vice President
Kim Reid, Vice President of Research Operations
Tom Moran, Vice President
Emily Coleman, Vice President of Enrollment Management
Michelle Dunn, Vice President of Marketing and Communications
Michelle Earle, Associate Vice President
Beth Pilgrim, Director of Client Development
Mara Dolan, Director of Marketing and Strategic Communication
Please click here if you'd like to subscribe to Insights,
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The post Emily Coleman Explains One of the Hottest Trends in Enrollment Management — Geodemography appeared first on Maguire Associates.]]>
Emily Coleman Explains One of the Hottest
Last week, several members of Maguire Associates traveled to Indianapolis to attend NACAC 2014, the 70th annual conference of the National Association for College Admission Counseling.
Emily Coleman, our new Vice President of Enrollment Management Services, showed off her big-data expertise in a presentation titled, "Using Segment Analysis Service Data to Recruit, Enroll, and Retain the Right Students." In her session, Emily spoke about unleashing the power of geodemography to help institutions reach specific enrollment goals. Emily has also shared her presentation and provided more information on the fast-growing area of geodemography.
What is geodemography?
It's a way of understanding the most probable characteristics of a person or population based on the pooled profile of all people living in a specific area. Segment Analysis Service™ pulls data from the College Board Exams and the American Community Survey and groups students into neighborhoods based on shared demographics.
How is this different from other data, like the College Board's Enrollment Planning Service™ (EPS)?
EPS uses actual College Board Exam data to tell us information about students in a certain area, ZIP code, or high school. Much of these data elements, such as household income or a student's GPA are self-reported, and EPS doesn't include any estimates of missing data.
Why should an institution use geodemography and Segment Analysis Service? How is it better?
It enhances the power of EPS, because it indicates likely characteristics of a student or family based on very small neighborhood groups. Geodemography provides data that can't be gleaned from the Census because the segmentation is based on characteristics of a small population, not just the geography.
If you think of EPS as a map, geodemography is the compass that shows us how to navigate toward diversity in class composition or identify specific areas for expansion. Segment analysis data is now accessible (and actionable) at every stage of the enrollment funnel.
How does this help recruitment?
The more you know about prospective students, the more effective you'll be at recruiting and retaining them. We're using geodemography to target effective marketing messages that include personally relevant information. With these tools, you'll be able to build presence in new markets wisely and travel to the right places to find the right students.
Can geodemography predict the behavior of prospective students?
Geodemography tells us the type of student we're likely to find in a particular neighborhood. Historical data suggests how each type of student tends to perform, but I'm also studying whether these factors predict retention; we already know that they predict application likelihood and enrollment.
How can schools best use the information gleaned via geodemography?
The only limit is your imagination. Schools can use these data to build strategic, data-driven recruitment plans that will attract students who'll be a good fit. You can also learn much more than you would otherwise about your inquiry pool — this information can be used to determine which inquiries are most likely to apply. Geodemography data can be included in yield models in order to improve their predictive power and can be used for targeted messaging.
The short answer: use geodemography to reach your institution's specific goals, whether that's diversity, aid disbursement, marketing or even alumni development. It's not a tool; it's a toolbox.
For more on geodemography and other tools, upcoming events or to ask how Maguire Associates can help you with your enrollment management needs, call 978-371-1775, visit www.maguireassoc.com or contact us today!
Emily Coleman will also be interviewed on WCAP's The Mara Dolan Show on October 6, 2014. Go to Maguireassoc.com for the audio file. The interview will be available after the show airs.
Enrollment Planning Service is a registered trademark of the College Board.To learn more about the College Board's Enrollment Planning Service, visit https://www.collegeboard.org.
Copyright Maguire Associates Inc. 2014. All rights reserved.
EMFASYS® is legally registered to Maguire Associates. EMPOWR™ is a registered trademark of Maguire Associates.
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The post Headed to NACAC 2014? Meet Emily Coleman, our new VP of Enrollment Management Services! appeared first on Maguire Associates.]]>
This week, we're flying to Indianapolis for the National Association for College Admission Counseling conference! If you're attending, visit us at Booth 529 and Like our Facebook page so you can receive updates about what we're doing and who we're speaking with.
"As a consultant, Emily provided our clients with actionable insights gleaned from predictive modeling, survey design and data analysis," said Jim Murtha, CEO Maguire Associates. "Now that she's part of our leadership team, she'll build on that work by establishing the direction of key offerings, leading implementation of current and new business lines and collaborating broadly within the company."
Emily previously worked as Assistant Vice President of Enrollment Management at Syracuse University, where she focused on modeling, market analysis, retention plans and survey research. "I've always held Maguire Associates in high regard and I'm proud to be part of the team," she said.
In Friday's session, which includes new results from the just-completed enrollment cycle, Emily will present case studies that demonstrate how data-centric enrollment strategies led to better outcomes for students and institutions.
"Geodemography is a powerful tool that helps institutions identify target markets to focus on to expand recruitment efforts," said Emily. "We use this data to reveal patterns that identify and predict behavior of students who'll apply, enroll and continue until graduation."
Friday's session explores a Competitive Intelligence Analysis that identifies untapped neighborhoods in a top promising market, where competitor schools have been most successful and using EPS (Enrollment Planning Service of The College Board) to find markets that are most likely to contain your top target students.
We hope to see you there!
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The post Transfer Admissions: a Virtuous Circle (PART 2 OF 2) appeared first on Maguire Associates.]]>
If you haven't already, please read Part 1 of "Transfer Admissions: a Virtuous Circle, to find more suggestions for making transfers an integral part of your enrollment strategy.
To optimally attract and integrate transfer students, some colleges and universities need to recalibrate social and institutional priorities to meet myriad personal requirements. Today's students require multiple paths to success — that's why institutions should create a virtuous circle of priorities and policies that boost enrollment and promote diversity:
For more strategy about optimizing on your transfer program, or to learn more how our techniques and tools might help, please call 978-371-1775 or Contact us online.
The post Transfer Admissions: a Virtuous Circle (PART 2 OF 2) appeared first on Maguire Associates.]]>
The post Transfer Admissions: a Virtuous Circle (PART 1 OF 2) appeared first on Maguire Associates.]]>
On April 2, 2014, Rep. George Miller (D-CA), said, "today's college students rely on diverse ways of learning, and institutions are exploring new models of education, but students face substantial barriers to completing their degrees and graduating as they move through the higher education system."
Miller's statement was quite timely: two days later, Maguire Associates, Inc. held its first Patriot's Day webinar which included a presentation by Jack Maguire about how transfer students figure into overall enrollment management strategy.
In Part 2 of "Transfer Admissions: a Virtuous Circle, you'll find more suggestions for making transfers an integral part of your enrollment strategy.
For advice on your transfer program and how our techniques and tools might help, please call 978-371-1775 or Contact us online.
The post Transfer Admissions: a Virtuous Circle (PART 1 OF 2) appeared first on Maguire Associates.]]>
The post A Few Words with Jack Maguire appeared first on Maguire Associates.]]>
A Few Words with Jack Maguire
In the August 18, 2014 edition of Forbes Magazine, Founder and Chairman Emeritus Jack Maguire appeared in "Tuition Sorcerers." Forbes describes Jack as "enrollment management's founding father" and credits him with starting a "revolution" that transformed financial aid and the admissions process.
Time and space prevented Forbes from including more of Jack's perspective, so we conducted an extended Q & A session:
How did you feel when you opened the magazine and saw your photo on the Boston College campus?
Jack Maguire: That was great, as a triple-eagle alum — BC High, BC undergrad, BC doctorate — with my 50th Anniversary pin and my Boston College tie. I was baffled by the number of pictures they took, but they picked a good one. BC is where this whole business started, both enrollment management and ultimately, Maguire Associates.
What did you enjoy most about the Forbes article?
The big bonus was to see in Forbes' ratings that over our 31-year lifetime, Maguire Associates has partnered with 13 of the 22 top-endowed institutions. We're also honored to have collaborated with 56 of Forbes' "America's 100 Top Colleges." Our record in working with the top-tier is unparalleled, but we're equally proud to serve many institutions that have to work smart and hard to get their classes and serve the full range of students and families.
I'm extremely proud of the highly educated and deeply experienced, committed group we've assembled; they're some of the brightest people I've ever met. Research, analytics, and problem-solving are front-and-center in our workplace and in the services we offer. As a result, we work in a collaborative environment. We know one size doesn't fit all, so we use a customized approach to address each institution's unique goals and needs.
Do you like being described as the "Founding Father of Enrollment Management?"
I'm very happy to have earned that distinction! Initially, I was part of a team that rescued and transformed Boston College into a highly selective national university, working with Father Monan, Frank Campanella, Louise Lonabacker and many others. I place a great value on family, so to be the "father" is just fine with me. We always joked that Frank Campanella was the "Godfather." Frank was a good friend, a brilliant administrator and he left us when he was much too young.
Did you plan on a career in enrollment management?
Far from it! I was an assistant professor of physics, the theoretical kind, and when the leadership at BC was in a pinch they recruited me — the young professor — to be Dean of Admissions. I had a lot to learn, but research and the scientific method — the touchstones of my academic work — helped me find my way. At the start, it was trial and error plus instinct. Over time, I realized enrollment management is synergy: strategic use of financial aid, integrated marketing, solid research, and a methods-based approach to information.
Absolutely right. We took a fresh look at new freshmen, transfer students, retention, and the way academic programs could be made more responsive to student needs. Forbes referenced a 1976 article I wrote titled, To The Organized, Go The Students that outlines the dimensions of this enrollment "system."
Obviously, this approach worked for BC.
Yes, and recruiting Doug Flutie didn't hurt!
Using financial aid creatively plays a large role in your work. Tell us about that.
Forbes zeroed in on financial aid leveraging, I suspect because of the national frenzy over college costs. Enrollment management has much more to it; our products and services leverage data to help colleges figure out how to find and retain the right students. We also conduct research on new programs and delivery models.
How did developing aid strategy become a core practice?
Back in the day at BC, we started by asking ourselves a question many colleges and universities need to answer: how can a university with limited resources (and virtually no endowment) achieve institutional goals by strategically allocating financial aid?
Strategically allocating aid helps colleges make more money?
Yes and no. Manage their budgets for sure. But one of the overlooked outcomes of strategic pricing and sophisticated allocation of aid is that done properly, it can free up funds for students in need. Pundits who claim that partially funding wealthier families is always done at the expense of poor ones are flat-out wrong. For schools with excess capacity, affluent families help fund the whole enterprise, including those with the greatest need.
No reading tea leaves or sorcery?
It's closer to rocket science — where I started my career, trying to figure out where something lands. I did a post doc at Rice University with scientist astronauts just before the first moon landing. We applied serious mathematics and statistics in an attempt to solve big problems. Today, we're finding the sweet spot on the Laffer Curve where students and families make dollar-sensitive choices. There's no magic, just the hard work of thinking and analyzing that leads to successive approximations of fit.
No silver bullet?
Correct! Our work typically produces often modest, ideally consistent, improvements in net revenue, academic profile and other desirable results. Each client goes through a tradeoff analysis. Doubling student enrollment (yield) with a $500 aid bump (an example the article provides) is something I have never seen in my 20 years working with the sophisticated math of our EMFASYS™ models. What I have seen are analyses that show how aid works for different categories of students and how allocating funds by the numbers produces predictable improvements. Let's keep in mind that a small improvement on a large base of dollars produces a lot of dollars. Two percent of $30 million is $600,000 for re-investment or re-allocation. Enrollment management and strategic financial aid give colleges choices, better opportunities.
Where do transfer students fit into the mix?
This past April, we held a Patriot's Day Webinar where I made the case, first developed at BC, that transfers are much more than a key to "financial solvency." The Forbes piece picked this up in a quote: "Transfers are actually mature students who might have made some unwise decisions but wanted to change. They were a financial buoy to BC, but also they enriched the class."
In our current Insights report, we focus on transfer students.
Oh, yes. It never ceases to amaze me how many schools neglect this key dimension of enrollment management. Each of them should have a clear plan of action and measure progress routinely, just the same as freshmen.
Colleges need to be more strategic with aid for transfers these days, correct?
Yes, indeed. It's approaching the same level as freshmen. The entire market has become more competitive with the combination of a slow recovering economy, a declining demographic and a much greater consciousness about student debt.
You and your colleague Larry Butler once proposed that richer institutions should share their endowments with less well-off ones who tend to serve needier students.
Yes, for colleges and universities with deep pockets, the seemingly intractable problem of failing to enroll more students who rely on financial aid is certainly a far worse "sin" than financial aid leveraging. They can address the problem directly on their own campuses with more outreach and less dependence on standardized tests, or they can help support those who have taken up the challenge. We need some innovative solutions here.
The book "EM=C^2," which you co-authored with Butler, emphasized the crucial role that communities play on each campus.
Focus on rankings and corresponding competition for students does pit one college against the other, but there is a considerable degree of cooperation across the system. The Western Governors Association and the New England Board of Higher Education are just two of many examples of cooperation and coordination. Forbes correctly suggested that the world of higher education and its capacity for community needs to be considered in another dimension, maybe C^3. This would be an analysis of competition and cooperation in higher education as an industry. Who knows, maybe it's time for a next edition!
(Maguire has permission to use the Forbes Magazine Issue August 18, 2014 for its client base until 2/26/2015.)
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The post Marketing to New Generations of Students: The Class of 2016 appeared first on Maguire Associates.]]>
College admission and marketing personnel spend countless hours strategizing about how best to reach and engage prospective and current students. Not only does content need to be on-point, but the message delivery and experience are equally as important. We're in a digital age of marketing, which is still relatively new to higher education. It's an industry that continues to rely heavily on face-to-face contact, direct communication, and print materials – and often rather hefty print materials at that. Most other industries and professions have done away with some or all print materials in favor of online, mobile, and social media communications.
This is not to say that some colleges and universities have failed to make the digital transition remarkably well. We see excellent uses of interactive mapping, social media, and video at a number of institutions, but we certainly don't see enough. For an industry targeting the most prominent users of new technology and online innovation, higher education seems to resist completely embracing the digital transition. At the 2012 Future M Conference held in Boston, MA, a panel of college freshman – the class of 2016 – shared their thoughts and insights on marketing efforts that resonate, as well as those that do not, and what generally matters to them as they try to traverse their first ever college semester.
The session began with a video. It was a short segment from the Today Show in 1994 – the year the featured panelists were born. It showed three hosts discussing "this Internet thing", from what it was to how it worked, and even how to read a web address with the "little 'a' with a ring around it." Throughout the following decade digital and online became universally integrated into everyday life, though their becoming commonplace required a shift in behaviors that were learned, adapted, and acquired over a period of many years. Upcoming generations have never known a world without this Internet thing or where their skills needed to be adapted to a whole new domain. Their aptitudes in this space seem less learned and more innate. Those in higher education marketing do not need to have these same competencies, but they need to understand and deploy popular media strategically throughout their efforts.
This point was only affirmed when the students unanimously responded to a question asking what single item they could not live without – "their iPhones." As they described their phones, it became evident that this device has become something with which younger generations have a deep, pervasive connection. It is a security blanket, a friend, and an endless resource. Let's face it, we are in relationships with our phones. Take them away and these students describe feeling "lost and awkward." They even went so far as to say that the iPhone and how a person uses and accessorizes it say a lot about personality. "You can instantly make a judgment call on who you might hang out with based on their iPhone accessories, such as a case," one student said. "We can make little judgment calls here and there."
So how can college and university marketing professionals connect with this highly connected group? For starters, Facebook ads aren't cutting it. As one student said, "They are simply ineffective, and I don't pay attention to them." Pandora and Spotify, however, are two vehicles that students regularly use and, as a result, listen to their advertising. Music is integrated throughout their lives. They described being constantly connected to music – in their dorms, on their walk to class, while working out, or at a party. And given that you can't skip advertising in either Pandora or Spotify, students are captive, attentive audiences who don't mind the advertising because it's a part of the informal deal that comes with free access to music streaming. But what's more, the students said, is that they like the tone of the ads that are played through Spotify and Pandora because they don't seem like advertising; "They offer useful information and they don't try too hard."
Surprisingly, this group claimed to watch very little TV, though the lack of time spent watching TV does not correlate with the time spent watching shows, movies, and video – they're just doing so online. "I don't watch TV; I use Hulu", said one student. "I don't watch TV. All information I need comes through the internet", said another. And it's goodbye to group movie nights and hello to YouTube soirées; "I never watch TV. My friends and I watch YouTube together. I have a TV, but it's not setup."
But what do they think of the value of their education? For this crew, it's as much about the experience and the intangibles as anything else. "An education is only half of the experience these days", one student said. "You grow as a person, build relationships, see new cities, and get opportunities to meet new people. It's the intangibles that college offers that make it worth it. We like to take advantage of colleges that provide financial incentives, but that are in places that allow us to discover ourselves." But wait a minute, here, what about the academics? They are undoubtedly important, as is financial aid, but when students were asked to speak about college, these weren't top of mind considerations. It's more about offering an experience – and shareable experiences, at that, that get students interested, excited, and talking.
Today's rising students and tomorrow's professionals are setting a new stage for higher education marketing and inviting our inner-most creative selves to embrace the challenges they have unassumingly laid before us. "Don't be too cool, too funny, or try too hard." A daunting challenge, indeed! It's about having just the right marketing mix, message, and tone so as to seem simultaneously authentic to who you are and to who they are. As simply put by one student, "Just be normal." When navigating this complicated and changing landscape, we recommend keeping in mind these four considerations:
The post Marketing to New Generations of Students: The Class of 2016 appeared first on Maguire Associates.]]>
The post Do College Cafeterias Impact Enrollment Decisions? appeared first on Maguire Associates.]]>
One area not making headlines nearly enough, especially given its incredible media presence and societal obsession, is food. More specifically, college cafeteria food. Ah yes, we're talking about those hormone-infused, child-menu-like, card-swipe meal plan cafeterias responsible for many a "freshman fifteen." With students shuffling off to college, it would seem they would expect and demand food of a similar caliber to what they grew up with. Indeed, in a recent panel comprised of four digitally-connected college freshman, when asked if they'd rather have their parents' home-cooking or data plans, they unanimously voted for home-cooking. "You just want what's familiar", said one freshman who was just six-weeks into his four-year college journey.
As part of a typical campus tour, students are often invited to have lunch or dinner at the campus dining hall. We see this as an opportunity for a college or university to stand out in this realm and show students how much they won't need to miss that home cooking while living on campus. Instead, too many campus tours are quickly soured by a grungy cafeteria with a few bland choices (especially with limited summer menus). Would you like sautéed romaine lettuce in a chicken Caesar salad, or pizza that's been sitting under a heating lamp for what looks like an eternity or two? We've all seen our fair share of 'am I really about to eat this?' food. It's not usually an experience we want to relive, let alone relive it three times a day for the duration of the school year.
With the cafeteria being a focal point of most campuses, it would seem in the best interest of colleges and universities to put a best foot forward in this area. The Daily Meal recently put out their 52 Best Colleges for Food in America list, which incorporated visits to more than 2,000 four-year institutions. High scorers on this list incorporated ideas such as on-site gardens for fresh produce (Virginia Tech), food trucks selling tacos (UMass Amherst), or a farmers' market on campus every week (University of San Diego). Meat and potatoes and fast-food may always be acceptable options for some, but more colleges must realize that students today are growing up in households with different eating habits than yesteryear. One study pointing at this trend tried offering secondary school students organic and whole grain options alongside its typical cafeteria food and found that students were flocking to these healthier options. Click here to read more about the study.
It's also important for colleges and universities to think through their potential food offerings. Does the food service coincide with the greater mission of the University or help to nurture young minds and bodies? While a campus may strive for a diverse, multicultural image, serving certain foods from the 'international' station only helps to reinforce those differences. This can further drive home the point to a potential student that they will be made to feel different and distant from the place they call home. As much as the Internet has revolutionized the instantaneous nature of today's society, the ease at which we can go to a grocery store and purchase fruits imported from Thailand has expanded the expectations we place on our food and diets. This change in expectations only helps to reinforce the potential role that cafeteria offerings play in student enrollment decisions.
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The post What Does Big Data Really Mean to Higher Education? appeared first on Maguire Associates.]]>
In the world of higher education, big data is coming (if it isn't here already!). The leading financial, health care and government agencies are already leveraging big data to their advantages; now it is time for higher education to join in on the fun. For example, from the dawn of time through 2003, the amount of digitized data available was 5 Exabytes (5 billion Gigabytes). In 2010, society digitized 5 Exabytes of data every two days or so. In 2013, it is expected that society will digitize 5 Exabytes of data every 10 minutes. We are living through a data explosion. The amount of data available is increasing about 59% a year and of that, 70-85% is unstructured data (text, social media, video, etc…) with large amounts of it being created by potential students. The amount of information that is or will be available about prospective students, current students and/or alumni is staggering. Leveraging the power of this enormous amount of data, schools can gain a competitive advantage on their way to enrollment and fiscal success.
How can schools take advantage of their data? Most importantly, they should keep it! All too often critical data is not available resulting in lost insights and advantages. In a highly competitive, information-based economy, knowledge is power. As the price of data storage continues to fall, there is no reason to purge the knowledge of institutional data. Additionally, capture as much information as possible. The more data that is available, the more powerful that data becomes, allowing schools to better understand who to recruit and enroll, what leads to increased persistence and graduation, and who is likely to donate to a new capital campaign.
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The post What Student Loan Bubble? appeared first on Maguire Associates.]]>
"It's all about choices," says Don Heller, dean of education at Michigan State University. Countering rising media coverage of the so-called "student loan bubble" Heller argues that facts, not anecdotes, need to frame our conversation about how this generation is coping with rising college costs. And, he says it's coping pretty well. Comparing student loan debt to the housing bubble is like comparing "apples and artichokes."
Heller acknowledges that, in constant dollars, the sticker price of a college education has increased at a faster pace than even some of the most expensive necessities such as health care and energy. But, even with all the ballyhoo about levels exceeding $1 trillion in total student debt, very few undergraduate students actually borrow more than they can comfortably pay back within the terms of their loans.
Heller cited a growing number of national media stories, including some from the NY Times, that feature undergrads with more than $100k in debt. Yet, in reality, fewer than 0.4% (yes, that's 0.4 percent) of U.S. students with a bachelor's degree have debt in excess of $100k. The vast majority of debt holders in this category hold graduate degrees, mostly from medical and law schools where starting salaries can support paying back such loans in a timely manner.
Presenting the keynote at a luncheon for the American Marketing Association's Symposium on Higher Education, Heller gave some specific advice to communicators on how we can help set the record straight on the realities rather than the myths of student debt:
Heller also believes we need to communicate in smarter ways about compensation of our faculty, coaches, and executives as the pay scale in higher ed is out of sync with the median U.S. income. There is hope, since the public still views higher education leaders as having higher credibility than government and business leaders.
Only by standing up with actual facts about student loan debt, Heller says, will families have the information they need to make smart choices. Dean Heller's full presentation is available on his blog, www.education.msu.edu/dean.
*The reporting in our blog sometimes contains opinions from leaders in education, business, government and the media. Maguire Associates does not endorse or necessarily agree with these opinions.
The post What Student Loan Bubble? appeared first on Maguire Associates.]]>
The post Four Forces of Disruption appeared first on Maguire Associates.]]>
Our old friend Jon McGee, Vice President of Planning and Public Affairs at the College of St. Benedict and St. John's University, did a nice job at the recent College Board Forum 2012 in Miami explaining the market changes confronting higher education today. You may have heard some of these points before, but Jon puts his arguments and data together in an accessible and effective manner. In his presentation, Jon addressed matters of accessibility, affordability, accountability, and sustainability through the prism of four specific "forces of disruption."
First, there's the demography of high school graduation. With the release of the most recent WICHE numbers, Jon echoed the emerging view that we are "nearing the end of the shallow demographic trough in play for several years now." The data suggest that we will slowly turn to more robust growth of high school graduates and return to 2010 levels in the next decade. Encouraging, but very slow indeed!
Not surprisingly, the strongest growth in this pool are Hispanics at a projected 35% between 2012-2020 and Asians at a 33% clip. White and black high school graduates are projected to decrease seven and six percent, respectively. Jon said reaching the historically underserved populations, whether they are growing or not, is an "imperative" and no longer merely an "opportunity" for colleges and universities.
Second, unemployment. Yes, unemployment rates are slowly, agonizingly decreasing, but the mood on jobs remains pessimistic and even downright sour. Jon added that our jobs recovery is also based on expected growth in many low-paying job categories, too. "Outside Financial Aid, institutions really don't get this point," he said.
Third, family income. This is arguably the biggest and most interesting of Jon's four points. He reported a 14% drop in real median family income for the 25-34 age demographic between 2000-2011. "Their kids will be going to college soon," with seemingly less income available to pay ever-rising prices.
Fourth, family net worth. While the S&P Composite Index has recovered nicely from the depths of the Great Recession and boosted family net worth accordingly, housing values remain stubbornly depressed. Jon cited "a sharp drop in home prices from 2006 to 2012 of 35%," which continues to undermine family net worth though trends are now starting to improve here.
In considering these last two issues, Jon said "the implications are huge." Yet, we wonder how often productive, analytically insightful conversations on these subjects are happening on campus with the right people in the room. Who's examining these data and the complex trade-offs they create? What contingencies are being put in place to handle growing, more diverse prospective student populations whose families will be less able to afford a college education?
How will your institution compete on what Jon calls an "adaptive landscape"? Indeed, how will you manage, integrate and measure key variables such as pricing, marketing, diversification, technology, curricular, enrollment and expense issues to adjust to such powerful new realities?
The post Four Forces of Disruption appeared first on Maguire Associates.]]>
The post Admission Leaders Discuss Current Trends in College Admission appeared first on Maguire Associates.]]>
In a large, lively morning session, seasoned institutional leaders from The Blake School, Pomona College, University of Michigan, University of Pittsburg, and Case Western Reserve University shared their observations about recent trends in college admission.
Through this diverse representation of institutions, there was a markedly consistent set of trends identified by the speakers, including the following:
When considered together, these trends signal a subtle but impactful change in the way we, as enrollment professionals, must think about the role of relationships throughout the admission process. Admission has always been about relationship building: between admission officers and college counselors; between prospective students and their families; and between information sources and their readers. Recent changes in technology have combined with changes at the macro-cultural level to produce a kind of "perform storm" of new admission uncertainty. Both colleges and prospective students are trying to "stand out" to one another. We are in the midst of a great experiment in cultural change, and these trends send a loud signal to us all that we have to rethink how we imagine the nature of relationships: that is, we have arrived in the era of digital – even "virtual" – relationships, and these relationships will drive the dynamics of admission behaviors and patterns for decades to come.
And on the subject of uncertainty in college admission… the College Board governance meetings of the Academic Assembly, College Scholarship Service, and Guidance and Admission Assembly Council welcomed new President David Coleman, and invited his observations and vision for how the College Board can help influence and improve access to college. In each Assembly, President Coleman called on participants to think carefully about what kind of information is most meaningful for them in their work with students. He encouraged college admission professionals to continually define, refine, and communicate what kind of data and information is essential to help render confident admission decisions, so that guidance counselors and teachers can best advise students. Likewise, he challenged educators to learn as much as possible about changes in admission practice. In each instance, the message was clear: each side assumes too much, yet knows for certain too little. President Coleman positioned the College Board as the ideal arbiter for helping to bridge that communication gap.
We can all take a lead on this theme by taking a step back from our own daily work with internal and external stakeholders: what do we assume they know and understand? What do you wish they knew about you and your work? How has the way you work change, and how do those changes impact those whom you serve?
The post Admission Leaders Discuss Current Trends in College Admission appeared first on Maguire Associates.]]>
The post Miami Dade College President Implores Education Profession to Enter the 21st Century appeared first on Maguire Associates.]]>
Eduardo Padrón, President of Miami Dade College (MDC), is something of a rock star in education circles. The Cuban émigré and self-described "American by choice" assumed his presidency in 1995 and has taken MDC to a position of national prominence.
He opened the College Board Forum 2012 here in Miami last night with an unmistakable clarion call. "Most of us in education are stuck in the 20th Century," he told a packed audience of educators and administrators at Miami Beach's fabled Fontainebleau Hotel. "We're still working in the past and must ask how do we bring ourselves into the 21st Century?" There were some nodding heads in the audience agreeing with Padrón. One got the sense, however, there were just as many people questioning, doubting or even resisting his premise that education is behind the times. Thus, the tricky crossroads that American education finds itself these days.
He urged audience members to stop blaming one another for the troubles in education. "The colleges blame the high schools who blame the middle schools who blame the elementary schools." Indeed, so few organizations exist (like the College Board) that could possibly address the problem systematically and holistically with all players around the table. Padrón was optimistic about the College Board's future in this regard.
Padrón, once named among The Ten Best College Presidents by Time Magazine, said "Every human being should have an opportunity to get an education." He added, "This wasn't always so when education served the elites, but that's not the case anymore." He sent a good-natured barb toward "politicians who say that college education today is not for everyone; except they're not talking about their own kids."
Interestingly, he labeled education "the most important civil rights issue of our time." Who's to question that assertion, since education is the gateway to most everything else in life?
The post Miami Dade College President Implores Education Profession to Enter the 21st Century appeared first on Maguire Associates.]]>
The post Does Higher Ed's International Marketing Need a Boost? appeared first on Maguire Associates.]]>
Most colleges and universities aspire to be global, or already claim to be – so why are there such significant gaps in the marketing of higher education to global audiences?
In a recent session at the NACAC conference in Denver titled: The Impact of Social Media in Shaping a University's Global Identity, a panelist asked the audience comprised of mostly college practitioners how many had a non-U.S. social media platform implemented at their institutions. In a rather large room, roughly 5% of attendees raised their hands. Surely more than 5% of those representing their colleges and universities in the room must desire – and claim – to market to a global audience. So why are there so few efforts being made to meet international students where they are, on the most popular digital and social media platforms in their respective countries?
It cannot be assumed that students from non-U.S. countries can access an institution's online efforts and, even more important, relate to them in the same ways that students from the U.S. do. Do you know in which countries students cannot access Facebook, or use Google? Do you understand which of your channels are most popular by country? Do you have a student ambassador program with international representatives to help your institution communicate effectively and authentically?
A panelist heading admissions at the Massachusetts's Institute of Technology said that MIT receives 4,500 applications from international students, from which they enroll a mere 150 students. A 3% acceptance rate – and yet, they are actively pursuing digital and social media channels to attract international talent and build the MIT brand globally. MIT is not looking to increase its international applicant pool, but instead understand how best to engage students from outside of the U.S and share the MIT mission and vision.
Don't be deterred by assumed costs of marketing on a global scale; most online platforms are free. The most significant commitment is time. International students are among the most active, and growing, users of social media when it comes to college search. Whether your institution has a large international applicant pool or one that is quite small, increasing your awareness of their online behaviors can help you build your brand globally, recruit an international class, and build diversity on your campus.
The post Does Higher Ed's International Marketing Need a Boost? appeared first on Maguire Associates.]]>


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Eating a high-protein diet is not neccessary—or even healthy—for most of us. But, including at least some protein-rich foods in our daily diet is. There are many protein-rich foods. They can be divided into a few major categories:
So does it matter which protein-rich foods you select? It does. As always, choosing a variety of foods is ideal. And when considering where to get your protein it is also important to be aware of the many protein-rich foods that are also rich in fat and cholesterol.
Full-fat dairy products (whole milk, yogurt, cheese), poultry skin, and many cuts of meat are high in cholesterol and saturated fat. Saturated fat
raises blood cholesterol. A high level of cholesterol in the blood is a major risk factor for
coronary heart disease, which can lead to a heart attack.
In addition to having a diet low in cholesterol and saturated fat, the American Heart Association (AHA) also recommends limiting your intake of trans fats. Trans fats, commonly listed on the nutrition label as "hydrogenated oil," can be found in many snack foods, like cakes, cookies, and crackers, as well as fast foods, like French fries and onion rings.
By choosing protein-rich foods that are low in cholesterol and unhealthy fats, you may be able to reduce your risk of heart disease.
Fish is a good source of protein that has less total fat and saturated fat than meat and poultry. Some fish are high in fat, but the fat is mostly
omega-3 fatty acids—a type of polyunsaturated fat. Unsaturated fats, both mono and poly, are considered heart healthy. While studies are conflicting, omega-3 fatty acids may be able to prevent arteries from hardening and prevent blood from clotting and sticking to artery walls. With these actions, omega-3 fatty acids may help reduce the risk of heart disease and stroke.
Low-fat dairy products are recommended as part of a hearty-healthy diet. Choosing low-fat dairy products is part of the DASH diet, which is specifically designed to lower blood pressure. It emphasizes the importance of eating a diet rich in fruits, vegetables, whole grains, low fat dairy products, lean meats, nuts, seeds, and legumes. Some studies have shown that following a DASH diet can decrease the risk of death from cardiovascular events such as stroke and heart attack.
The AHA recommends eating no more than 6 ounces per day of cooked fish,
shellfish, poultry (without skin), or trimmed lean meat. A standard serving is 3 ounces, which is about the size of a deck of cards. This is equal to:
To get the benefits of omega-3 fatty acids, eat at least 2 servings of fish per week. Those high in omega-3 fatty acids include:
Remember that large, cold water fish, such as tuna, may be contaminated with heavy metals like mercury. Pregnant women are especially at risk and should follow current recommendations regarding fish intake. You may choose to supplement your diet with high quality fish oil that has the benefits of omega-3 fatty acids without the risk of mercury contamination, but always talk to your doctor before starting any supplements.
When eating meat and poultry, make leaner choices:
Make these substitutions:
Legumes are very versatile. Try some of these ways to work them into your diet:
To make the switch to lower fat dairy products, try this:
An egg is an excellent source of protein, B vitamins, and minerals. It is also high in cholesterol (about 200 mg in one egg). The cholesterol is only in the yolk of the egg, not the white. For a healthier option, the AHA advises people to substitute two eggs whites for each egg yolk.
Other substitutions that you may want to try include:
Please be aware that this information is provided to supplement the care provided by your physician. It is neither intended nor implied to be a substitute for professional medical advice. CALL YOUR HEALTHCARE PROVIDER IMMEDIATELY IF YOU THINK YOU MAY HAVE A MEDICAL EMERGENCY. Always seek the advice of your physician or other qualified health provider prior to starting any new treatment or with any questions you may have regarding a medical condition.
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