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Dana Blankenhorn | February 25, 2002 | Comments
How do you become successful? It might be as simple as living by a few basic maxims.
Be honest. Have fun. Deliver enormous value. Don't worry about your competition. Stay a student.
These are some of the rules Audri Lanford and her husband, Jim, live by. They've helped the couple stay together and profitable for 24 years.
I called the Lanfords to talk about Wz.com, the "competitor" to About.com the couple founded two years ago. How are they keeping it alive while everything else on the Internet seems to be dying?
The answer is reinvention. Instead of waiting for the ad market to turn around, Wz.com is creating products people might buy.
"We had built about 550-600 different realms," Audri said (like About.com sites, except Wz.com has "wizards" instead of guides), on everything from Harry Potter to running a home business. "The revenue model just stopped working."
So, "we completely reorganized. We still have 750,000 subscribers from the original model, but the revenue is now more oriented toward publishing."
Specifically, they're publishing e-books, PDF files that can bring in $8 to $10 each from readers who may have started out as Wz.com members.
"The first one we did was called 'Getting Paid to Make People Laugh (without being a comedian).' We interviewed a humor coach, John Cantu. He goes by Cantu," she said. "He helped Robin Williams, Paula Poundstone, and others get their breaks. He owned the Holy City Zoo, where all these people got their starts."
The Lanfords are now taking preorders for a print run of that book, and they have another half-dozen e-books, plus two freebies. (My work is in one of the freebies. Want a copy?)
Reinvention keeps the Lanfords afloat while others sink. When the ad market turns around, Wz.com will be ready for it.
Now about those "rules."
They're really just maxims Audri and Jim say they live by, maxims that have allowed them to run a succession of successful businesses (such as NETrageous, an early Internet marketing firm, which they sold a few years ago) and stay sane.
Here they are:
The rules may sound simple, trivial, or self-evident, but deep truth can be like that. The test is whether they work. For the Lanfords, they do, in good times and bad. This makes them worth trying.
Pro Rank Tracker is a cutting-edge ranking tracking tool for keeping you up-to-date with all the latest changes in the rankings of your websites and videos.
Dana Blankenhorn has been a business reporter for more than 20 years. He has written parts of five books and currently contributes to Advertising Age, Business Marketing, NetMarketing, the Chicago Tribune, Boardwatch, CLEC Magazine, and other publications. His own newsletter, A-Clue.Com, is published weekly.
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Create a dramatic charm in your sleeping space with the Hokku Designs Stark Platform Bed. This platform bed has an attractive headboard with a black checkered lacquer insert. The versatile design of this bed makes it a perfect fit for a modern or contemporary home setting. The thick frame of the bed is constructed with MDF, ensuring maximum strength and longevity. The slat system provides optimum support to the mattress. This bed has a sunken mattress placement and is available in multiple sizes. The Stark Platform Bed by Hokku Designs is easy to assemble and requires a Philips head screwdriver and a mini wrench.
Product Details
Slats Required
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Queen Size
King Size
|Bed Type: Platform; Panel
|Headboard Type: Panel
Frame Material: Manufactured wood
Headboard Included: Yes
|Box Spring Required: No
Slats Required: Yes
|Gloss Finish: Yes
|Style: Contemporary; Modern
|Finish or Fabric: Walnut
|Hardware Finish: Stainless steel
|Distressed: No
|Hand Painted: No
|Solid Wood Construction: No
|Upholstered: No
|Hardware Material: Stainless steel
|Joinery Type: Specialized hooks
|Mattress Included: No
|Recommended Mattress Height: 13 Inches
|Bookcase: No
Footboard Included: Yes
|Underbed Storage: No
|Mattress Profile Maximum: 14 Inches
|Mattress Profile Minimum: 4 Inches
|Combined Mattress and Boxspring Maximum Height: 14 Inches
|Center Support Legs: Yes
|Trundle Bed Included: No
|Finished Back: Yes
|Bed Rails Included: Yes
|Wood Moldings: No
|Hidden Storage: No
|Weight Capacity: 500 Pounds
|Product Care: Do not use strong liquid cleaners. Wipe down with a damp cloth. Do not let moisture sit and do not jump on bed.
|Eco-Friendly: No
|Country of Manufacture: China
Assembly Required: Yes
|Additional Parts Required: No
|Product Warranty: 1 Year limited
About the ManufacturerBeverly Hills Furniture Inc is a U.S. based importer and wholesaler of contemporary furniture. The great success that many of their retail dealers have enjoyed over the years is a testament to the tremendous marketability of their products, whose hallmarks are always first class design, functionality, and quality.
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We want you to love it. If you don't, you may return your purchase within 30 days of delivery. All you need to do is visit our Self-Service Return Center for instructions. Return credits are issued within 24 hours once the item is received and inspected. Please note that shipping charges are non-refundable. The cost of return shipping will be deducted from your refund. 30-Day Return Policy
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Based on 3 reviews
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different bedroom set Birgit from Windermere, FL on 06/25/2015 – Verified Buyer
excellent quality, beautiful finish, different loo through high gloss-wood combination, easy installation, heavy durable pieces Pros: top quality Cons: just one color available
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Looks just like picture AMIL from Dallas, TX on 06/09/2015 – Verified Buyer
Very sleek and sturdy. Also, very unique. I would recommend this bed.
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Stunning modern bed Missy from St. Pete FL on 06/24/2013
The bed comes in multiple pieces that requires assembly and is extremely heavy I would only change my delivery service and opt for inside delivery. Stunning bed that I receive lots of compliments on.
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Our company has several websites. One is Black Economics, and the other is Caribbean Food Emporium. We work mainly with black and ethnic entrepreneurs. We also cultivate relationships with other companies, from corporate to small businesses. We need to contact 300 businesses, within 3 weeks.
I require a person who is able to work diligently until the task is done. We will provide copy, and media pack. This person, must be accessible, and good at communication. Having a passion and an interest in our work helps. Some experience in Sales would be good, but is not essential.
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Wahoo, the 65 mph meal
Daniel Powell 2 p.m., Oct. 4
Posted March 15, 2011
"Why don't you come visit us? We'll show you around Alexandria," my cousins implored, inviting me to spend time with them in their historic hometown. I'd never thought much about Alexandria, Virginia, as a town ...


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Beach Collection Brown snake drape front swimsuit
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This brown swimsuit from Beach Collection has a snake design with a draped front and a cross over V neck. It has mesh tummy control for definition and lightly padded cups for a flattering and supporting fit.
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1 bedroom house share to rent Northolt*MOST BEAUTIFULLY PRESENTED *QUIET and CONVENIENT LOCATION *OFF STREET PARKING #A most highly presented Furnished Double Room with quality fittings in a beautifully presented three bedroom house. An enchanting and ideal residence for a single Lady occupant to share with another Lady only. More details ›
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