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Los Angeles Dodgers Rumors: Clayton Kershaw's Wife Says Ace Will Give 'Everything He Has' To Return This Season [VIDEO]
Clayton Kershaw is currently sidelined with a back injury as the Dodgers hunt down a playoff berth. The Los Angeles ace's wife recently opened up about his road to recovery.
Jupiter's Great Red Spot Is Big, Bad and Really Hot
Talk about extreme weather.
The solar system's biggest and baddest storm, Jupiter's Great Red Spot, is so loud and violent that it heats up the giant planet's atmosphere. Above the storm, which has been raging for at least 300 years, the atmosphere is hundreds of degrees hotter than anywhere else on Jupiter. The warmth comes from within, according to a paper published in Nature today.
So Hot in Here
Orbiting hundreds of millions of miles from the sun, Jupiter is about three times toasti
The Hidden Side Effects of Using Big Data to Better Understand Your Customers
When it comes to better understanding your customers, you likely leverage every possible resource from personas to mapping the customer experience journey. For marketers, big data is a boon – it's a gold mine of information that, to be sure, requires a bit of digging through the dirt to get to the real treasure.
Big data has been used to tout everything from customer sentiment to fraud prediction. By letting computers do what they do best, it is believed that crunching all that information can lead to some pretty significant correlations – between click streams, geographic location, and even transactional data. Tying it all together helps bring the customer service lens into even greater focus.
With that being said, however, relying too much on big data has its drawbacks. Beyond the fact that we're just starting to understand what's out there and how it's all relatable, big data should not be looked at as a marketing or customer service panacea. In fact, there are a lot of areas where relying too much on big data to better understand your customers can have the opposite effect, like these:
Lack of Availability
Let's say you're shopping online for a new pair of shoes. You're scrolling through pair after pair on your cell phone until you find the perfect pair. Unfortunately, they're backordered. You want to be notified when more are in stock, but you're not sure how to do that. You tap for customer service. You're invited to type in your question and see a list of canned solutions. That's a bit too cumbersome so you look for a way to contact a representative.
Instead, you're asked to submit your question to a helpdesk or online community. Trying to fill out a trouble ticket, you see that the service isn't compatible with mobile. You give up in frustration. Shortly thereafter, you get an email reminding you about the item you were interested in, and asking how the company can do better.
If you're visualizing a cartoonish response of steam coming out of your ears from anger and frustration, now you can imagine the limitations that big data has. Perhaps the only retailer to truly get a handle on big data at this level is Amazon, and they've been able to integrate unimaginable reams of data seamlessly while being able to grow and scale their company with consistency.
Amazon had to grow and scale its operations – and quickly, yet they still deliver consistently high-rated customer service thanks to big data analytics.
When the service you need isn't available, you grit your teeth for long wait times ahead, and test your patience with the poor rep that has to look up the details of the backordered product in a sea of potential choices. The point is, Big Data shouldn't just be pored over by analytics experts, but made available to everyone at every tier in the organization.
Rush to Judgment and Unrealistic Expectations
Big data is the foundation of a perilously-positioned scale. On one end, you have the camp that's rigid and inflexible. Things have always been done a certain way, and the deluge of big data isn't going to change that. These companies risk getting outmaneuvered by their more proactive competitors. They make hasty decisions that may not always be backed by data science, and then backpedal when things go south.
At the opposite end, there are those who are positively drowning in analytics. They're so swallowed up by data that they hesitate to make any decision without consulting the numbers like some kind of oracle. They shrug off their "gut feelings" or intuition because the data doesn't account for that.
There's no doubt that big data is changing the way we market, but as many industry trends go, it can easily be blown out of proportion into something it's not. People are complex, self-serving, habitual, ever-changing creatures. Trying to make sense of that is not something that can be done overnight. It requires careful planning, an understanding of the different "pools" of information the data is drawing from, and one's own understanding of their target market to fully grasp.
Otherwise you end up with complex, complicated decisions that are impossible to predict and frustrating to implement.
Data Modeling Difficulties
In order to get the most out of big data, it has to be modeled in order to bring the value it's so often associated with to customer service, which in turn trickles down to the customer. At its core, Big Data is raw, unfiltered and largely noise. It's not structured, organized or clean. The only system currently out there with the power to tackle such large scale information is Hadoop, which has been around since the early 2000s.
Hadoop is the closest thing available to enterprise-grade big data analytics. Image source
Currently there is no user friendly, on-demand and easily implementable enterprise data modeling system. There are many ways to tackle the big data noise, however, but many data models hit common obstacles including not being able to scale accordingly or organize the data in a sensible way, and still fewer work with existing analytics platforms and CRM information.
Just having the data is no longer enough. Making it accessible and understandable to everyone is the challenge today's modeling apps have to fix.
Pure Complexity
And finally, let's face it, we're only beginning to scratch the surface of what's out there. And yet it keeps growing and growing. Costs go down, availability of information goes up. Despite all its lucrative potential, big data can't replace people. When insights are gleaned from data scientists, they're passed on to managers and then employees. If there's not a process in place to better understand and leverage the information you continue to gain, it's practically worthless.
The bottom line with using big data to better understand your customers is that there's a lot of expectations of what it can or cannot do. With such a wave looming overhead, it's easy to want to stand back and wait. But just as the internet itself was once looked at as being "just a fad", so too is big data poised to completely change what we know about our audience.
Being able to turn this information into insight is a challenge – but one worth tackling. We all know what happens when there's a rush to implement without a goal in mind. Knowing the issues ahead of time can help you plan out a strategy that takes all of these points into consideration as you all work together toward a common goal – making sure every customer is exceedingly satisfied, again and again.
What are Your Thoughts on Using Big Data to Better Understand Customers?
Do you think big data is still in its infancy with regard to its use in customer analytics? Or do you think we simply lack the tools and understanding to make the most of it? What tools are you currently using to make sense of the data you collect? Share your thoughts and comments with us below.
About the Author: Sherice Jacob helps business owners improve website design and increase conversion rates through compelling copywriting, user-friendly design and smart analytics analysis. Learn more at iElectrify.com and download your free web copy tune-up and conversion checklist today!
Green Bay Packers Rumors: Aaron Rodgers Breaks Silence About His Brother Jordan Appearing On 'The Bachelorette' [VIDEO]
Aaron Rodgers has broken his silence over his brother, Jordan. The quarterback, who apparently has a slight rift with his brother, broke his silence
From Jet Fuel to Medicine, Tobacco Growers Turn a New Leaf
It is notorious for its role in the expansion and continuation of American slavery, and for its adverse health effects. The latter includes cardiovascular disease and various cancers, including lung cancer, the most common malignancy, underlying millions of deaths each year.
Health officials, attorneys, and activists have spent decades targeting its industrial cultivators in an effort to limit its advertising and sale, particularly to minors.
We are talking about tobacco. If at a frust
Are You Handicapping Your Conversion Rate?
As humans, we tend to believe that if we like something, it must have value—how else do you explain our obsession with celebrities?
I mean, I've never met Tom Brady, but he's one of my favorite athletes…so he must be a good guy, right?
Unfortunately, this sort of thinking doesn't end with pro athletes or TV stars. As online marketers, we make a lot of assumptions about how certain website elements affect our conversion rates.
After all, if we like a certain page element or approach to site design, then everyone else must like it too, right?
If only that were true…
The fact of the matter is, you are not your target audience. So, even if you love your sidebar and hate your developer's favorite widget, you really have no idea how either of those site elements are affecting your conversion rate.
But, the good news is that with a few simple tests, you can easily discover how different elements on your site help or hinder your conversion rate.
Much Ado About Nothing?
Eliminating website elements allows you to get a good feel for how those elements are affecting the performance of your site.
In a lot of ways, it's like comparing Tom Brady's performance with deflated balls to his performance without deflated balls.
If Tom only wins Superbowls when he plays with deflated balls, that must be a big contributor to his performance. On the other hand, if he still wins without the deflated balls, air pressure probably doesn't affect his throwing ability much.
The same idea applies to your website.
If you remove an element and your conversion rate goes up, that element was probably hurting your conversion rate. If your conversion rate goes down, that element was probably helping your conversion rate.
Simple enough, right?
It may be a simple idea, but it's one that can make a big difference to your business.
For example, EA got rid of the promo banner on their SimCity microsite and improved their purchase rate by 43%. Impact deleted their sidebar and their conversion rate went up 71%.
It's easy to fall into the trap of believing that what we like, everyone likes. But, if you aren't testing your site elements, you may very well be doggedly hanging on to an element that is ruining your conversion rate.
How to Determine the Value of Your Site Elements
If you really want to know how specific site elements affect your conversion rate, there are two easy places to start: your pages and the elements on those pages.
Which Pages Do You Really Need?
One of the simplest things you can test on your site is how your homepage affects your conversion rate. Is your homepage an important part of your conversion process? Or does it distract and frustrate your site visitors?
To test this, all you have to do is send traffic to another page.
In fact, most companies do this without even realizing it when they send campaign traffic to landing pages…instead of their home page.
Essentially, when you send traffic to a landing page, you're running an A/B test. The homepage is your control and the landing page is your variant.
In general, a good landing page that matches the messaging of the marketing that brought someone to your page will convert better than your homepage. However, this isn't always the case.
For some companies, their homepage is actually an important part of their conversion funnel.
For example, we had a client who wanted to send traffic to two landing pages (each one was focused on a different product) to see which one performed the best. Out of curiosity, we also threw in the homepage for comparison's sake.
To our surprise, the homepage won.
As it turned out, this client's customers were actually interested in both products and a variety of our client's other products. Since the homepage featured all of those products, potential customers didn't want a product-specific landing page—they wanted the homepage.
For this client, the homepage was a key part of their conversion process.
Simply adding or eliminating pages from your customer journey can be a great way to determine how different pages are contributing to your conversion rate. It's simple, easy and it can teach you a lot about your audience.
Which Parts of Your Page/Site Matter?
Once you've identified how your pages are affecting your conversion rate, you can start looking at the specific elements on those pages.
For example, for one of our clients, we removed the sliding promotion header from their eCommerce site. As a result, their revenue-per-visitor increased by 25%. Similarly, when we nixed their navigation sidebar, their monthly revenue increased by 19%.
Together, eliminating these pet design elements increased their yearly profits by $2 million!
To set up a test like this, you'll want to build a second version of your page that is identical to your current page—with one exception. Your new page won't have the page element you are evaluating.
Typically, this is pretty easy. Just duplicate the page you want to test and then go in and delete the part of the page that you want to test. In some cases, though, this can mess up other parts of the page, so be sure to proofread your new page before you start your test.
As an added bonus, you can use what you learn from eliminating page elements to come up with further testing ideas.
For example, if you know that a page element on one page is hurting your conversion rate, you can try eliminating it from other pages too. Alternatively, you can try tweaking or replacing the element to see if you can get it to perform better.
On the other hand, if a specific part of your page is really boosting your conversion rate, you may want to replicate that element across your site. You can also try to milk even more from high-performing elements by tweaking things like copy, color, size, imagery or location.
Regardless of how you use your findings, eliminating page elements can teach you a lot about what your audience really wants from your site.
No matter how much you might like a particular page or page element, what really matters is how those aspects of your site affect your traffic.
Unfortunately, if you don't test your specific site elements, you'll never know whether or not they are helping or hurting your conversion rates.
However, by simply eliminating specific site elements, you can very easily discover what your target market values on your site and what they hate. And, once you know what your audience values, you can make sure your website delivers exactly what your potential customers want.
You've heard my two cents, now I want to hear yours.
How do you feel about this approach to website optimization? Are there additional factors that should be considered in this analysis? Is this something you've tried or would consider trying?
About the Author: Jacob Baadsgaard is the CEO and fearless leader of Disruptive Advertising, an online marketing agency dedicated to using PPC advertising and website optimization to drive sales. His face is as big as his heart and he loves to help businesses achieve their online potential. Connect with him on LinkedIn or Twitter.
Close-up videos capture big, beautiful explosion on the Sun
A buildup of intensely tangled magnetic energy on the Sun suddenly let go two days ago, unleashing a massive explosion of radiation and super-hot plasma.
The radiation explosion was the most powerful solar flare of 2016 so far.
You can watch all the action close up in the video above, based on data from NASA's Solar Dynamics Observatory spacecraft, or SDO.
When the video starts, keep your eye on the bright active region toward the middle of the frame. It's seething with energy. Abov
What the 1960s Can Teach You About Growth Hacking
Growth hacking is an evolution.
Not a revolution.
It takes a different skill set. A new way of thinking.
However, at the end of the day, a lot of what you're doing still looks and sounds like real marketing.
Not today's misappropriated use of the word, but the good stuff originally developed back in 1960s.
Here's why.
Where Did Growth Hacking Come From?
Sean Ellis gets credit for initially coining the term that would eventually send startup peeps into a frenzy. (And for the first time in their lives, not completely abhor the concept of marketing or sales.)
Sean's concept came from initial failed attempts to hire data-driven, technical people focused on growing products or companies.
Instead, most of the 'marketing backgrounds' he saw made them great at communication, PR, and other classically defined marketing skills. Yet little focused on this new way of obsessing over conversions first.
These skill sets, while important, also aren't completely necessary in very early stage startup companies, as QuickSprout excellently points out in the Definitive Guide to Growth Hacking. They also carefully point out that both skill sets are still very important – one's just right for different circumstances.
But the problem comes when it's asserted that growth hackers are fundamentally different than marketers. Even the sage Fred Wilson got this wrong.
Are the two things so interlinked really all that different?
I'm not so sure.
Here's why, and where the confusion stems from.
The Great 'Growth Hacking' Hoax: Why Marketing Isn't Advertising
It's not growth hacking's fault.
For years, 'marketing' has been masquerading as 'advertising'. Inside most companies, the 'marketing department' does little more than work with advertising agencies or pick advertising channels.
Only in a rare case are they responsible for actual, you know, marketing.
Years ago, like way back in the 60s, the marketing mix was developed to provide a framework of all the roles and responsibilities that marketing influences.
And what you'll quickly notice, is that unlike today's bastardized version of marketing, this one actually includes a few other key areas like Product, Pricing, and… wait for it… Distribution (we'll come back to this last one in a minute).
Now is the marketing mix the end-all-be-all? Of course not. Sure, there's flaws.
But the central idea is strong and valid. And it can be perfectly highlighted with a simple story.
Walk into any car rental agency right now. Or retail. Or food. Movie theater. Take your pick.
What you'll encounter, is numerous dealings with the lowest paid, most underappreciated people in a company. And they'll treat you as such. Your experience with each person (who undoubtedly hates their job and questions their existence) colors your worldview of that brand forever.
What do you call that? Who's responsible for putting these ingrates in direct contact with customers on a daily basis? Customer service? Operations?
Now walk into an Apple store or a Four Seasons, and you'll undoubtedly #humblebrag to your friends on Instagram how helpful and awesome they were.
That's marketing. Even Fred Wilson readily admitted that customer service is one of the best forms of marketing for startups. And under the classic definition, it is.
The long-winded point here is that true marketing isn't advertising. Or PR. Or sales. It's all this junk that ultimately gets a customer to buy your stuff.
Or 'convert' and become a 'user'.
Peter Drucker, the OG, said the "aim of marketing was to make selling superfluous". Obviously that's not defined or limited to a single person or department within an organization. And that's where the confusion stems from.
Growth hacking definitely has some unique characteristics that make their objective different than say, these other brand marketers who obsess over fuzzy intangibles all day.
But at the end of the day, a lot of what they do still looks like classic marketing.
Let's get specific.
If you try researching the difference between marketing and growth hacking, you'll see this article from The Next Web. A reputable, tech savvy site that's going finally lay the issue to rest. Perfect.
And it's a good read, which culminates in pointing out the laundry list of tactics that commonly differentiate growth hacking from marketing.
However, when you really start to analyze these tactics under a broader understanding of what marketing is or involves, you'll quickly start to see that these new-fangled tactics still look a whole lot like mid-century marketing.
When you get right down to it, a lot of the daily activities that define growth hacking resemble much of the same seemingly outdated marketing concepts from nearly 50+ years ago.
Again, let's get specific.
Let's take a look at some of the most fundamental 'growth hacks' used by successful startups over the past decade to reverse-engineer their meteoric rise.
Example #1. Product Hacks
Long before Gmail, there was Hotmail.
The idea of free email, at the time about twenty years ago, was kinda nuts. And it also presented a few obvious drawbacks to classic growth methods like advertising.
(Yes, even Stone Age Startups understood how CAC affects LTV. That wasn't just a YC thing for you millennial hipsters.)
Instead, Hotmail decided to leverage their existing 20,000 user base to kickstart one of the first examples of 'viral acquisition'.
In the bottom of each email, they added the simple tagline: "Get Your Free Email at Hotmail".
Commonplace now, but keep in mind that this simple edit was pretty revolutionary at the time. Within six months, their userbase shot up to a million users.
Fast forward a bit, and another Silicon Valley darling was quickly finding out that paying more for a new customer than they're worth is a recipe for disaster (and bankruptcy).
In response, they created a simple referral program that resembled Hotmail's early tactic. Each new person that signed up for an account through this referral process got 500MB of free storage.
And in a little over a year, Dropbox grew from 100,000 users to 4 million.
Now there are many reasons these tactics succeeded. For one, getting something (for free) from your friend is a more compelling proposition than buying from a stranger over a questionable banner ad.
However, these are still simple product decisions too at the end of the day. (1) You have to have a good product to begin with – otherwise all the Promotion in the world won't help. And (2) creating new features in the product are what enable it to be shared through a referral mechanism.
But it also brings up an important concept from, you guessed it, the 60s.
In marketing promotion, there's Reach. And Frequency.
- Reach: The number of new, unique people your message is seen by.
- Frequency: The number of times that message reaches these people.
Admittedly, very simple. But also effective.
You'll notice that in both cases, Hotmail started with an initial 20,000 users while Dropbox had 100,000. If you're going for viral growth through recommendations, you need an existing user base to tap.
Why? Reach and frequency.
Wanna make numbers go up? Increase those two things.
The first is pretty easy. Just get more eyeballs to see your message.
Here's how.
Example #2. Distribution Hacks
Back in the day, distribution used to be more focused on Place.
That's because we lived in small towns and cities where you literally had a physical storefront. And even when times evolved, when products needed to be shipped across different factories or warehouses or retailers, you relied on heavily on distribution.
Technically, it means the "process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries".
That brought about different distribution methods like intensive, exclusive or selective (all of which mean exactly like they sound).
Today, this all seems archaic because you're mainly going direct to consumers through the interwebs.
But here's the important part, summed up by Wikipedia:
"The role of the marketing channels is not only focus on the participate in demand satisfaction by offering goods, but also need to stimulate demand through information, creating proximity and promotion by customer (Balasecu, 2014). In other words, distribution channels for the product is a system process."
Distribution hacks are some of the most common in growth hacking lexicon, and it's roots are still firmly planted in the work from previous decades.
Airbnb didn't magically become the one-stop shop for letting strangers crash on your couch. No; they 'borrowed' (or ripped off) Craigslist's user base (thereby massively extending their own distribution). They created simple tools to allow Airbnb users to also get their properties in front of the massive number of people already searching and browsing Craigslist.
This approach is nothing new.
Back in the good old days, YouTube used a similar form of 'platform hacking' (read: distribution) to piggyback on MySpace's success (and userbase of around 25 million uniques in 2005). Unlike many other video platforms at the time, YouTube openly allowed (and encouraged) users to take advantage of their embed code and spread their content to larger platforms like MySpace.
Facebook used selective (or exclusive) distribution when they started off as a closed network only open to specific colleges. That exclusivity idea was then borrowed by Pinterest who initially used invite-only status to increase their desirability and cachet.
In each case, distribution – a classic marketing consideration – was central to growth.
Example #3. Promotion Hacks
Despite the semantic issues already discussed at length, advertising still plays a role in today's 'growth hacking' playbook.
Look no further than Eric Ries' Lean Startup (which I can't believe was published in 2011 already), where advertising shows up as one of the three engines of growth to grow a sustainable business.
Paid acquisition, once again, isn't some completely brand new concept that evolved from the halls of MIT or Stanford. Instead, it's been employed successfully for half a century since the Mad Men era.
Sure, advertising channel options were incredibly limited back then. Which meant it was far easier to get your stuff to stick out. And sure, they didn't have fancy cohort analyses or funnel tracking tools, instead largely relying on correlation measurements to sales.
But still.
Make more money than you spend ain't an original equation. And it's especially useful in today's world, where let's face it: true virality like some of the earlier examples is incredibly rare (not to mention, borderline lucky).
Just look at Noah Kagan at AppSumo, who has spent over $2 million on ads to profitably grow their business.
Or Netflix spending around $18 bucks for a subscriber when they make like $300 on each.
Or Groupon.
(Don't laugh. They still went public, bro.)
Sure they spent a sh*t-ton to do it, reportedly almost $200 mill in a single quarter according to the SEC. But that also helped them gain 33 million new subscribers. AND GO PUBLIC.
Point is: paid acquisition isn't a 'hack'. It's just called good (read: not terrible) advertising.
A few minutes ago you read about Reach, which can be increased through distribution and obviously advertising.
However advertising can also help bolster Frequency, which is important considering its curse (as Seth Godin describes it):
"The best members of your audience, the ones who are listening the most carefully, have to be bored/annoyed at the messages that show up after they take action. Some people pledge the first day of pledge week, or buy the book the day it comes out. Those folks don't want or need to hear the message again."
"Worse, frequency creates a culture of less engagement. Since we know that just about every important issue, opportunity or warning is going to be repeated a few times, we don't engage as much. Why bother to listen, we say, they'll just repeat it."
The world ain't as simple today as it used to be. A single ad or message won't get someone to convert.
But multi-channel marketing, complete with remarketing ads or utilizing custom audiences on Facebook, provide another new twist on an old stand-by marketing principle.
Growth hacking can involve mind numbingly complex techniques to obsessively grow a new product.
It's difficult to pull off and takes truly creative thinkers who're able to blend strategy with technical chops.
But at the end of the day, a lot of what they're doing still sounds a lot like marketing when you think about it.
Not today's watered-down version of advertising or PR. But true marketing, how it was envisioned over half a century ago, at its theoretical high point.
Those days weren't perfect. And the models espoused can seem a bit dated at times.
However, you might be surprised to find that your new brilliant growth hacking idea didn't come from hitting refresh on Hacker News, but instead from looking through a few dusty books from the 60s.
About the Author: Brad Smith is a founding partner at Codeless Interactive, a digital agency specializing in creating personalized customer experiences. Brad's blog also features more marketing thoughts, opinions and the occasional insight.


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A nutrition expert says the biggest problem doesn't even happen at the table.
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Fixed-Price - Intermediate ($$) - Est. Budget: $25 - PostedSkills: Article curation Article Writing Content Writing Internet research
Hi, I have a article writing job that requires a minimum of 1,000 words. I will provide you with the article title and subtitles and would like you to research and write a 1000 word article. The article must be high quality and future work will follow for the right applicant. Required: – Native English – Interested in completing this job quickly – Interested in potential longer term writing assignment – Article must be 100% original and pass copyscape – Include examples of you previous written articles in your application Please start your application with the word WHISKEY so I can be sure you have read and understood the job description.


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Here we go again, another binary options software, but this one is through the Dow Jones Focus Group and is called the Equinox Trading Software. It actually sounds interesting but still plenty of shady marketing surrounding it for me to trust 100%. Currently offered as a focus group, following the initial Focus Group in 2014 which they claim was a success, the website continues to make a number of other interesting claims.
Still, regardless how great it sounds, it is a binary options trading system. This means there is a minimum deposit, and there is also always a chance of losing your investment. Regardless of the percent they claim, you are taking a risk.
What is the Dow Jones Focus Group?
Anyone that becomes a member of this year's Dow Jones Focus Group will have full access to the Equinox software for free. Mind you, this doesn't mean you do not make an initial investment. They claim that this has been a well-guarded secret for over 10 years except for in 2014 when they had another focus group for 45 days. The speaker in the videos is Mr. Jeffrey Richards who claims to be a well-known marketing expert (though I have first heard of him here) and claims to have had key roles in various focus groups in various famous products and services, as well as in entertainment. He has been hired by the Equinox Software developers due to his expertise and knowledge about what works and what doesn't.
By joining the 2015 focus group you will gain access not only to the software but to extra information provided by the software by means of 24/7 support from professional brokers and traders. You will have 90 days to create a financial system for yourself through the software and have a potential of earning $20,000 or more during the focus group.
When the focus group is complete you will be given a questionnaire about your experience and your access to the Equinox software will be stopped. So basically, this is only a limited time option and you will not be able to continue trading with the software once the focus group is over as it is not available to the public just yet. The idea of the focus group is to test the system, evaluate its ability in making a high number of ITM trades, and in turn, helping people earn a bit of money online in the meantime.
Now, do I really believe this? Honestly, I am having a hard time as it all looks like any other binary options software program, only, with a twist. Is it really possible to make that much money from it? Not sure honestly.
What is the Equinox Trading Software?
There really aren't any major differences between this and other trading software I have come by. It's more or less the same setup and just scanning over the official website of the Dow Jones Focus Group which leads you to the software is like déjà vu, identical to all the other websites I have visited, only this one's focal point is that it's masked as a focus group.
Dow Jones Focus Group Equinox Software Advantages
I have read into a number of third part websites to see if I can find some genuine reviews or even comments. Unfortunately, the internet is overflowing with paid feedback that it's hard to find anything real. I did find several people from the previous focus group and some of them gave pretty decent feedback. They didn't become millionaires, but this system does not promise that anyway. They did earn some money, not a LOT, but enough to be happy. Also, Jeffrey Richards claims to have tried it and said that he is very happy with the software, but who believes him? He is paid to do this isn't he?
In general, the idea is to help you give you a financial start for a more secure future. It is not a long-term commitment, and you decide how much you want to invest. The question is: How much do you invest and how much can you afford to lose? You should always ask it in this way as losing is a big part of trading binary options.
I did find some of the legitimate and trustworthy (so far at least) 3rd party websites that review binary options software to have also written quite positive reviews of this system. I was surprised to find that many did not claim it to be a scam and have shown positive numbers during their tests. You can either trade manually or by using their equinox automated robot that does the trading for you. This makes the system suitable for anyone regardless of their experience. They claim that over the past 10 years and during the last focus group they never went below 79% win rate which is quite impressive if it's true.
In the focus group the Equinox trading software will be used which was initially developed in order to boost the number of winning trades on the Dow Jones. By increasing winning trades and attracting more participants to trade on a daily basis the Stock Market gets more stable thus boosting national economy which is also an interesting benefit of the software.
All of this is claimed by the official website, but is it really true? From my experience this sort of information is highly exaggerated in order to lure more people. Though that doesn't necessarily make it a scam, I do want to make sure you do not have very high expectations and be ready to be happy even with small wins in the beginning.
Disadvantages of the Dow Jones Focus Group?
Aside from it being a binary options software? Well, there are several things that stick out. First, their marketing is way off. Though they are not as aggressive as the numerous other websites I have reviewed in the past, they still try to make claims that are not 100% guaranteed, yet they try and make it look as if it's guaranteed. They do try and note that profit may vary depending on deposit amount and amount of trading, but everything else that they say in the website and the videos screams the opposite.
In general, I have found that many of these websites seem shady mainly because they are simply not honest. Yes, there is a lot of competition, but why do like the competition and lie when you can simply state the truth. Don't try and sell them the software but present them with the facts. The website has numerous problems including unclickable "certificate" images that cannot be confirmed, shady and obviously fake testimonials (surely if you search the image you will find it sold in some stock photo website), and in general the whole setup with the video that cannot be manipulated in any way except be paused. These are all worn out tactics by the hundreds of other similar websites out there. This is the only thing that drives me nuts with this website, aside from that, seems quite legit considering the numerous reviews (honest ones) that I have read.
In Conclusion…If you have $200 why not?
Of course, as with all others they press you with time. The difference is that considering that the focus group is for 90 days there is no start or end date. There is no information about time at all, only that you should sign up now while there are still available spots. I think that the Dow Jones Focus Group may give you an opportunity to work with a possibly effective binary options trading software, but remember, do not invest money you are not ready to lose as it is always a gamble with the stock market.


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With a cast that features a High School Musical alum and two Dancing with the Stars veterans, it was only a matter of time before Switched at Birth did a dance-themed episode.
On Monday's installment (8/7c, ABC Family), dance scenes fill every act as Daphne (Katie LeClerc) and Bay (Vanessa Marano) both wonder about their futures. From Lea Thompson's Broadway act and Gilles Marini and Marlee Matlin's Waltz to LeClerc's salsa dance with RJ Mitte and David Casteneda, almost every style is covered.Switched at Birth Star: Daphne can find something to love in both Campbell and Jorge
"[My] dance is especially fun because of the love triangle," LeClerc recently told us. "I'm a pretty good dancer, I learn choreography pretty easily, and I took tap in college. But Vanessa Marano is the most adorable thing in the world -- she has no rhythm!"
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Mid-Range Hotels in Nacogdoches
Serach for mid-range hotels in Nacogdoches
Trending now in Nacogdoches
- Most bookedCourtyard Lufkin
24 people looked at this hotel in the last hour
Most recent review
"Bed sheets had sand on them. Makeshift towel rack in bathroom. Few TV channels. Tile by tub needs new caulk. Carpet by bed is stained. Arms of sofa are dirty. Comode seat is crooked. Lamp shade at desk is dented."
A Traveller, May 2016, US
23 people looked at this hotel in the last hour
Most recent review
"Pleasant, clean & comfortable. Friendly, accommodating front desk clerk. Also, I felt safe at this hotel....important since I was traveling alone."
S, Apr 2016, US
17 people looked at this hotel in the last hour
Most recent review
"The place is set in the woods, so it was peaceful with lots of nature to enjoy. There are several buildings with only 4 or 5 units per building. So it was more like a lodge than a typical hotel - which I liked. The bed was the best out of 4 places we stayed on our trip. The room was great. The on..."
A Traveller, May 2016, US
12 people looked at this hotel in the last hour
Most recent review
"Hardeman House was a lovely, historic home within walking distance of hiking trails, historic downtown, and SFA. The room was large, clean, and comfortable. Our hosts were pleasant and accommodating and provided a wonderful breakfast. Highly recommend Hardeman House."
A Traveller, May 2016, US
- Texas Forest Country RetreatNo Guest Reviews yet
9 people looked at this hotel in the last hour
Map of mid-range hotels in Nacogdoches
Booking Mid-Range hotel rooms in Nacogdoches
Here are popular Mid-Range hotels in Nacogdoches travelers have booked in the last hour:
- Hardeman House
- Courtyard Lufkin
- Pine Creek Country Inn
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These deals on reasonably priced hotel rooms in Nacogdoches won't last forever – reserve your room with Hotels.com today.


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A member over at enthusiast site GermanCarForum.com has seemingly stumbled upon a few images of the revised Mercedes-Benz E-Class for the 2014 model year. While we've had hints about what this face-lifted E will look like, in the form of spy shots, this is our first ever look at the uncamouflaged car.
2014 Mercedes-Benz E-Class leaked images
- Volvo shoots for self-drivers by 2021
- Jeep spends $1 billion on factories
- Find Parts & Accessories for your vehicle!
- Obama rolls out new EV plan
- Infiniti dealers ranked best, Tesla worst
- Compare Volvo XC90 and Lincoln MKX


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Amended Rules Five Months Later: Early Trends in Case Law and What It Means
Episode 11: Better Know a Judge: Vice Chancellor Joseph R. Slights, III of the Delaware Court of Chancery
CorpCast Episode 10: eDiscovery Review
CorpCast Episode 9: 2015 Year in Review
The Challenge of Returning Forfeited Assets to Corrupt Countries
Morgan Lewis Partner Suet-Fern Lee on the Rule of Law
Litigation Hold Letters
December 2015 Changes to the Federal Rules of Civil Procedure: A BakerHostetler Q&A
CorpCast Episode 8: The Controlling Stockholder
CorpCast Episode 7: Better Know a Judge: the Honorable Mary M. Johnston of the Delaware Superior Court
CorpCast Episode 6: A Brief Introduction to the Delaware Rapid Arbitration Act
FCPA Compliance and Ethics Report-Episode 168-Dan Cogdell on criminal procedure issues in defending an individual prosecuted criminally under the FCPA
CorpCast Episode 5: The eDiscovery Big Picture
Halliburton: Good for the Plaintiffs' Bar?
Reservation of Rights and the Insurer
CorpCast Episode 4: Better Know a Judge: Vice Chancellor J. Travis Laster of the Delaware Court of Chancery
CorpCast Episode 3: Preview of Business Divorce CLE at 2015 ABA Business Law Section Spring Meeting
Should any business sign a contract that includes an arbitration clause?
CorpCast Episode 2: Advancement 101
CorpCast Episode 1: Sections, 204, 205 and In re Numoda
Introduction: Carmack Boundaries and the Blurring of Unloading Functions -
Under the Carmack Amendment, a carrier is liable for the actual loss of goods which "arrive" damaged 49 U.S.C. §4706(a)(1). But when does that...more
Disruptors Continue to Create Challenges for the Independent Contractor Business Model -
Our increasingly on-demand, technology-driven economy has been a petri dish for disruptive business models that are responsible...more
On June 29, a three-judge panel of the U.S. Court of Appeals for the D.C. Circuit heard the National Federation of the Blind's (NFB) challenge to a Department of Transportation (DOT) Final Rule regarding air carriers' duty to...more
The Northern District of Illinois vacated its grant of fees to class counsel for work performed following an initial fee award, finding that Rule 23(h) required notice to the class regarding counsel's new fee request, even...more
The poster children of IC misclassification cases dominated the news in June: Uber, Lyft, GrubHub, FedEx, an exotic dance club, and a trucking transport company. It was not a good month for any of them, yet as we have...more
In April 2014, we posted a blog discussing the North Carolina Supreme Court's opinion in Beroth Oil v. NCDOT, 367 N.C. 33, 757 S.E. 2d 466 (2014). (See here) In that post, we compared high frequency stock market trading and...more
What began several years ago as a defeated attempt at a class action against the North Carolina Department of Transportation (NCDOT) ultimately resulted in a win this month for plaintiff landowners in Kirby v. NCDOT (No....more
Dallas/Fort Worth International Airport Board v. INET Airport Systems, Inc., et al., 2016 U.S. App. LEXIS 6646, 819 F.3d 245 (5th Cir. Apr. 12, 2016) -
This action arose out of a construction project in terminal E of...more
Drivers for Uber Technologies Inc. and Lyft Inc. filed two proposed class actions in California on June 9, 2016, after the companies suddenly removed their services from Austin, Texas following new regulations....more
Balfour Beatty Rail, Inc. v. The Kansas City Southern Railway Company, 2016 U.S. Dist. LEXIS 39086 (N.D. Tex., March 25, 2016) -
The contractor contracted with owner to install 65 miles of railroad track, for a price of...more
We previously reported that model aircraft hobbyist John Taylor filed suit against the Federal Aviation Administration (FAA) challenging the requirement to register with the FAA in order to fly his model aircraft near his...more
ICC Chemical Corporation sued Nordic Tankers Trading A/S concerning a cancelled charter agreement. Per the agreement, Nordic was scheduled to have its vessel present at the port ready to be loaded with ICC's chemical cargo....more
On June 10, 2016, the Supreme Court of North Carolina, in Kirby, et al., v. North Carolina Department of Transportation, Highwayissued a unanimous ruling affirming the decision of the intermediate Court of Appeals that the...more
In a recent ruling, California's Court of Appeal unanimously affirmed the dismissal of California's complaint against Delta Air Lines, Inc. ("Delta"), which alleged that the company's Fly Delta mobile application violated...more
When someone sustains an injury or loses a loved one because of the negligent actions of another, an injury attorney in Chicago can help establish legal liability. The Insurance Institute for Highway Safety reports that...more
In a decision favorable to the airline industry—but not helpful to other companies—the California Court of Appeal said that a privacy enforcement action against Delta is not going to fly. On May 25, 2016, the Court of Appeal...more
Uber Technologies, Inc. was hit with another class action lawsuit last week for allegedly violating the Telephone Consumer Protection Act (TCPA) when it sent text messages to its customers without prior written consent....more
Seyfarth Synopsis: Relief sought in age discrimination litigation is limited to the specific remedies described in the Age Discrimination in Employment Act ("ADEA").
In a ruling on April 26, 2016, in K.H., et al., v....more
Companies have the right to protect their trade secrets against public disclosure, while class action members (and the judges who must determine the fairness and adequacy of proposed class action settlements) have the right...more
In ST Shipping & Transport Pte Ltd -v- Space Shipping Ltd ("CV STEALTH"), the Commercial Court ("the Court") heard an application arising out of an Arbitrator's Award in respect of a dispute under a charterparty on an amended...more
On April 19, 2016, the Third Circuit Court of Appeals issued its opinion on the issue of federal preemption in Sikkelee v. Precision Airmotive Corp. The sixty-one page opinion effectively narrowed the scope of federal...more
As product liability multidistrict litigation becomes more prevalent, it is important for manufacturers to understand how the bellwether trial process works and how to use it to their advantage. The ongoing bellwether trials...more
It is not uncommon for companies to contract their daily business operations to third-party companies. In Motta et al v. Global Contact Services, Inc., the court addressed whether such relationships relieve the outsourcing...more
The ride-sharing company Uber recently announced a preliminary $100 million agreement to settle claims alleging that it improperly classifies its workforce as independent contractors. Because the settlement involves the...more
On March 23, 2016, the Federal Circuit in MAG Aerospace Indus., Inc. v. B/E Aerospace, Inc., Nos. 2015-1370, -1426, upheld a decision concerning U.S. patents directed to vacuum toilets found on commercial aircraft. In its...more
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child drowns, mother unmoved...your thoughts?
Posted in the Rockmart Forum
1 - 20 of 272 Comments Last updated Dec 7, 2011
United States
#1 Jul 4, 2011
I was in a store the other day and saw this girl on the phone. Besides looking like an addict, she was typical. Joking and talking about 'hooking up' a few minutes later I witnessed someone approach her and express their sympathy concerning the recent death of her toddler son. She then acted(very poorly) as if she was in terrible grief. It made me sick to my stomach. I later heard more about the death and was even more outraged. She needs prison or death for such gross neglect. Anybody else have thoughts on this?
#2 Jul 4, 2011
Who was it and when did this happen?
#3 Jul 4, 2011
The distance from her house to the scene where the little guy drowned was almost a 1/4 mile if not more, not to mention it was rough terrain and had a pasture in between that had very tall weeds. This would be quite difficult for an adult to navigate much less a small child, It is clearly obvious this woman had no care in the world as to the whereabouts of her child. Oh and before everyone jumps on the "let's hate on Firefighter" bandwagon, I have 3 small children, a 6 year old daughter, a 3 year old son (who could destroy a junkyard) and a 5 month old daughter so yes I know all too well how quickly children can take off. Workers on scene said she showed no sign of being upset and CPR wasn't even attempted even though 911 was trying to get her to do it, she stated she had been looking for him for hours then decided to check swimming pools and then she found him. So yes this needs to be investigated much further especially if she doesn't turn on the grieving act unless someone reminds her to.
#4 Jul 4, 2011
Yeah, I heard she wasn't even the one that found him (although when she tells the story she was right behind him) He was what, 2 years old? and had already ran off like this 3 times...the time before this they found him a mile from his house. It's obvious she cares NOTHING for her kids. I mean...I could understand a toddler getting outside unnoticed but seriously...how can he get a mile away unnoticed. I say toss her ass in jail and throw away the key.
#5 Jul 4, 2011
I'm sorry but a 3yo is NOT going to walk that far without someone seeing him. Someone would see that baby walking down the road. If that was my baby I wouldn't be able to fuction muchless being at a store talking on a cell phone.I really pray Rockmart doesn't take this likely and do something to her and find justice for this poor sweet baby. They are so many people out their that want's a baby so bad and their is people like her killing them..
#6 Jul 4, 2011
Who is this person and where did this happen?
#7 Jul 5, 2011
#8 Jul 5, 2011
And if this pool is properly enclosed how would a child so young be able to open a gate by himself?
#9 Jul 5, 2011
Does this woman have more children? I sure hope they have taken them out of her custody or take them from her soon. Sounds like she doesn't deserve to be a mother & have custody of her children.
On the other hand I will say that I heard he did wonder away from the house quite often and they had been looking for him for about an hour when he was found in the pool. Kids do like to be outside & explore but at this age he should not have been outside alone especially if he had been doing this lately and Pea Ridge Road is a very busy road that he could have very easily been hit by a car also if he wondered into the road. It is a terrible situation. Some people shouldn't have kids!!
#10 Jul 5, 2011
Thanks for the link, I have been out of town and didn't know about this. This is terrible.
#11 Jul 5, 2011
#12 Jul 5, 2011
Are you for real....who cares who broke the story first. Are you so jealous of the lady at the examiner that you think you're in some sort of competition to see who breaks the story first??? A child died. Get a Clue!!!!
#13 Jul 5, 2011
Just trying to provide another news source for additional information. And the answer is no...
#14 Jul 5, 2011
Do you newspeople ever ask any questions or just merely report what info you're shoveled?
#15 Jul 5, 2011
I can't speak for all reporters..but yes, I ask questions and a lot of questions. However, many times, the answers especially in a case like this, are not forthcoming until an investigation is complete. In that respect, I want to allow law enforcement the ability to do its job. I realize many people are impatient about justice in such a case as this, because a young life left this earth way too soon, but as a reporter, it's important not to jump to conclusions or print things that aren't substantiated by reports and evidence. Right now, those reports and evidence are not public because it is part of an investigation. Once the investigation is complete, we will report on the facts.
#16 Jul 5, 2011
Thank you for being patient and reporting the correct information, too many other local news reporter wanna be's grab their info by pestering the shit out of public safety or hanging around on the scene until they can sneak a picture and then go and print what someones cousins momma said that they saw on facebook.
#17 Jul 6, 2011
I appreciate that as well but lack of info has been misleading. Still a horrible tragedy!!! I'm sure the homeowners are distraught.
#18 Jul 6, 2011
All i got to say is I miss those babies so much!!!!! And she don't know how to tell the truth about this very sad situation .She thinks she is not at fault for this tragedy so she has called fox5 news to come to her house so she can tell her story which is probably a big lie. Cause she has changed her story a few times to me. In my heart I know she is the cause of that sweet baby not being here with us anymore! so make sure you toon in to channel 5. Im not sure the time. I will always love and miss you so much my sweet ANGEL! love ur aunt.
#19 Jul 6, 2011
And some of us heard it on our scanner as it was happening and don't care who reported it first. What surprises me is that this pool is enclosed in a tall fence. Folks keep harping on the mother, but I doubt this little one got that fence open by himself. The homeowners must be held accountable too. It's just a sad situation all round and a precious little boy how lives with the angels.
#20 Jul 6, 2011
The pool is indeed enclosed, and that little one would not have been able to open that gate unless it was already unsecured.
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Product Information of Raising Hope Seasons 1-2 DVD Box SetLanguage: English Boxed Set: Yes Discs: 5 pcs Release date: 1 September 2010 Condition: New Weight: 0.5kg Format: Support both NTSC & PAL No. of Season: 1 2 Region: Region Free – You can enjoy it wherever you are Genre: Comedy | Drama |
Cast and Crew
Creator : Gregory Thomas Garcia
Leading Role : Lucas Neff,Martha Plimpton,Garret Dillahunt,Shannon Woodward,Cloris Leachman,Baylie Cregut,Rylie Cregut
Summary of Raising Hope Seasons 1-2 DVD Box Set
Jimmy becomes a single parent to an infant after the mother he had a one-night stand with ends up on death row.
Raising Hope Seasons 1-2 DVD Box Set


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Release Date:
January 13, 2014
Date Published:
January 13, 2014
We thought we could run away from the world
A mad adventure across the country
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Axi Moore is a "good girl": She studies hard, stays out of the spotlight, and doesn't tell anyone that what she really wants is to run away from it all. The only person she can tell is her best friend, Robinson—who she also happens to be madly in love with.
When Axi impulsively invites Robinson to come with her on an unplanned cross-country road trip, she breaks the rules for the first time in her life. But the adventure quickly turns from carefree to out-of-control...
A remarkably moving tale with its origins in James Patterson's own past, First Love is testament to the power of first love—and how it can change the rest of your life.
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Genre: Juvenile Fiction, Romance
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- Pages: 288
- Release Date: January 13, 2014
other Info.
- Online Item #: 14898817
- Store Item Number (DPCI): 059-01-1696
- Made in the USA and Imported


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General News
Power boater hits and kills kayaker but not responsible because kayaks don't have right-of-way? Thursday, 20 January 2011
This is the type of thing that brings my blood to a boil quick. The lawyer for a man ticketed after his power boat hit a kayak on Lake George, New York, killing the kayaker, is asking that the charge be dismissed because the state navigation law doesn't apply to kayaks. The lawyer is arguing that the operator isn't responsible because kayaks are not specifically mentioned in the regulations and thus not entitled to the right of way that sailboats have. Of course the Assistant District Attorney disagrees. The full story is here.
Design a Cool Folbot Contest Winners Announced Thursday, 16 December 2010
Our judges met and deliberated for 37 hours and verdict is finally in for the winners of the PaddlingInstructor/Folbot, "Design a Cool Folbot" contest. Below are the winners of some pretty hip Folbot swag. The first place winner also gets a waterproof electronics case provided thrown in by myself. Special thanks to everybody who entered. First Place - Mike Antor Second Place - Cheryl Casey Honourable Mention – Martin Smith
Log Mistaken for Capsized Kayak Tuesday, 14 December 2010
Several rescue crews were assembled at the shores of the Kennebec River in Maine this week after several people reported seeing a capsized kayak with a person clinging to it.The kayak turned out to be a debarked log floating in the water.More info: kjonline.comFlickr Photo Credit: svacher
Camping Store Staff Caught Stealing over $27,000 Worth of Gear Thursday, 09 December 2010
I have a feeling that Jared Lock won't be employee of the month for quite some time as he was recently charged with the theft of over $27,960 from the small outdoor shop he was working at in New Zealand.Items taken included skis, ski boots, tents, camping gear, chilli bins, backpacks, a kayak and Icebreaker brand merino clothing.The police searched Lock's house on November 13 and found a number of stolen items, including 20 stolen tents – eight of these were considered faulty and he had agreed to throw them away for the store.Among other located items were skis, chilly bins, gas cookers and 12 items of clothing. Lock admitted stealing the goods, saying he needed the cash because he was in financial strife, and he used the money he got from the stolen items to pay for his vehicle and lifestyle.You can read the full story here with the elaborate plan for selling the stuff off via online auctions.Needless to say the judge wasn't too happy with him and remanded Lock until January 19th for sentencing.
My Profile on the Canoe & Kayak Magazine Website Tuesday, 07 December 2010
A friend of mine pointed out that there is a profile of me on the Canoe & Kayak Magazine website. It's a reprint from their beginner's guide that was published back in Spring 2010 but it's nice that they also published it on the website.My friend Jovan Matic who does amazing portrait and wedding photography took the photo. Make sure you check out both of his sites as it's very good work.


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text:
|Publication number
|Publication type
|Application number
|Publication date
|Jul 28, 1998
|Filing date
|Nov 8, 1996
|Priority date
|Nov 8, 1996
|Fee status
|Publication number
|Orindo A. DeLorenzo
|Original Assignee
|Randell Manufacturing, Inc.
|Export Citation
|BiBTeX, EndNote, RefMan
|Patent Citations (13), Referenced by (20), Classifications (11), Legal Events (6)
|External Links: USPTO, USPTO Assignment, Espacenet
The present invention relates generally to cabinet drawers, and more particularly to a drawer cartridge for housing the drawers which is quickly, easily and releasably mounted within a cabinet.
Conventional cabinets are designed with fixtures therein which locate and hold shelving, drawers and the like. According to the desired application, or for other utilitarian or aesthetic purposes, the fixtures may be of various size and configuration and may be mounted in any of a variety of ways. A few examples of the many possible fixtures include rails, sliding tracks, gusseted shelf brackets, and the like. These fixtures may hold drawers, shelving, and/or any other storage media.
The fixtures mentioned hereinabove are generally permanently mounted to the cabinetry. If they are removable, it is usually rather difficult and time consuming to do so. Sometimes the shelves and/or drawers themselves are permanently mounted to the fixtures. Further, if one did wish to remove all the drawers and shelves, including the fixtures, for cleaning, repair, or the like, one would have to remove a set of locating/support fixtures for each drawer and/or shelf. This adds to the tedium and time intensive labor in removing this type of fixtures.
In addition, when replacing the fixtures in the cabinetry for the drawers/shelves, if all the drawers/shelves are not exactly the same size/shape, and/or if they are not intended to be interchangeable in their replacement locations, there is a high probability that fixtures will be replaced improperly. In such a case, the drawers/shelves will not fit correctly and/or in their correct location, necessitating subsequent removal and replacement of the fixtures. As can be appreciated, this too can be time consuming, frustrating and expensive.
In many applications, removal of storage media such as drawers, shelving and the like and their accompanying fixtures may not be of utmost concern. However, in some areas, it may not only be desirable or important, but critical, such as in the food handling industry and the medical profession. For example, in food processing, storage or preparation, it is nearly impossible to prevent food from falling behind shelves, into the support fixtures and into corners of the cabinetry behind drawers. If left unattended, these food particles will decay and allow the growth of harmful germs and bacteria, thereby risking contamination of new food processed, stored or prepared around the drawers and/or shelves.
Given the drawbacks outlined above of complete removal of drawers, shelves and their accompanying fixtures, it is understandable that many in the food handling industry or medical profession would attempt to clean and/or sterilize the drawers, fixtures and cabinetry without removal of anything other than, perhaps, easily removable drawers or shelving. However, it can be appreciated that, given the high risk of spreading disease, this type of non-thorough cleaning may not be acceptable.
Accordingly, an object of the invention is to provide a drawer/shelf cartridge which completely houses at least one drawer/shelf, needing no drawer/shelf locating/support fixtures within the cabinet. It is a further object of the present invention to provide such a cartridge which is quickly and releasably mountable within a cabinet for easy removal for repair or cleaning. It is yet a further object of the present invention to provide such a cartridge which is quickly, easily and precisely mountable within a cabinet. Yet still further, it is an object of the present invention to provide a cartridge which may be easily retrofit into existing cabinetry.
The present invention addresses and solves the problems enumerated above while carrying out the above-mentioned objects. The present invention comprises a removable drawer cartridge for installation within a cabinet having a front face, a hollow interior, and an opening defined in the front face. The drawer cartridge comprises means, removably receivable through the cabinet opening and within the hollow interior, for housing at least one drawer, and means for locating the housing means accurately within the hollow interior. The drawer cartridge further comprises means for quickly and releasably attaching the housing means to the cabinet.
Other objects, features, advantages and applications of the present invention will become apparent to those skilled in the art by reference to the following detailed description and drawings, in which:
FIG. 1 is an exploded perspective view, partially cutaway, of the outer track assembly of the drawer cartridge of the present invention, showing the mounting surface mounted on the cabinet (shown in phantom) and the retaining bracket disposed on the track assembly;
FIG. 2 is an exploded, enlarged, cutaway perspective view of one locating projection and groove;
FIG. 3 is a perspective view of the inner track carriage shown slidably received within the outer track assembly (shown in phantom), showing one of the two drawer faces in phantom, and showing in phantom a drop-in storage container with food therein;
FIG. 4 is an enlarged cross sectional view of the flanged C-shaped channel mounting surface shown attached to a cabinet wall, and the mating C-shaped channel retaining bracket mounted thereto with a quick release hand tightened bolt;
FIG. 5 an enlarged, cutaway, exploded perspective view showing the quick release attachment by two hand tightened bolts; and
FIG. 6 is a front view of a cabinet having two openings, one opening showing the hollow interior with the mounting surface mounted to the cabinet back wall inner surface, the other opening shown in hidden line and having therein a drawer cartridge according to the present invention, the drawer cartridge housing two drawers.
Referring now to FIG. 1, the removable drawer cartridge of the present invention is designated generally as 10. It is to be understood that, in addition to drawers, the cartridge of the present invention may also be adapted for use with shelves and the like. Drawer cartridge 10 is for installation within a cabinet 12 having a front face 14, a hollow interior 16, an opening 18 defined in the front face 14, and a back wall 20 having an inner surface 22. It is to be understood that the cabinet 12 may be formed in any suitable size and configuration, as desired, and may also be formed from any suitable material. Traditional cabinets are generally formed from wood or wood products, plastics, and/or any suitable metal material.
The drawer cartridge 10 comprises means, removably receivable through the cabinet opening 18 and within the hollow interior 16, for housing at least one drawer 24. It is to be understood that this housing means may comprise any suitable means, however, in the preferred embodiment, the housing means comprises an outer track assembly 26, the outer track assembly 26 being quickly and releasably attached to the cabinet 12. As best seen in FIG. 3, the housing means may further comprise an inner track carriage 28 slidably receivable within the outer track assembly 26, the inner track carriage 28 adapted to slidably receive at least one drawer 24. The inner track carriage 28 may be assembled to the outer track assembly 26 in any suitable manner, however, in the preferred embodiment, the inner track carriage 28 is slidably assembled to outer track assembly 26 by hand, without the use of tools.
Outer track assembly 26 and inner track carriage 28 may be formed from any suitable material and in any suitable manner so as to carry out the objects and advantages of the present invention. However, in the preferred embodiment, outer track assembly 26 and inner track carriage 28 are formed from a suitably rigid, yet somewhat flexible metal material. Further, outer track assembly 26 is formed with rails 30 and rollers 32; and inner track carriage 28 is formed with slidably mating, complementarily shaped rails 34 and rollers 36. Rails 55 may be included as supporting legs for the outer track assembly frame back surface 54. Further, suitable locking means 38 may be provided for releasably locking drawers 24 within the outer track assembly 26, for preventing drawers 24 from being totally removed accidentally and/or undesirably.
As shown in FIG. 3, any suitable drawer face 40 may be attached to drawer 24, and any suitable drawer interior may be formed. For example, there is shown a removable, drop-in drawer interior 42 having therein any suitable storage items 44, such as food items. It is to be understood that the drawers 24 may be adapted for many other suitable interiors (not shown). Further, although only two drawers 24 are shown, it is to be understood that the outer track assembly 26/inner track carriage 28 may be formed to house any number, shape and size of drawers, as desired and/or necessitated by a particular end use.
The drawer cartridge 10 of the present invention may further comprise means for locating the housing means accurately within the hollow interior. It is to be understood that this locating means may be formed in any suitable manner, and from a variety of materials and methods. However, in the preferred embodiment, as best seen in FIG. 2, this locating means comprises at least one projection or pin 46 disposed on one of the cabinet opening 18 and the housing means, and at least one complementarily shaped groove 48 defined in the other of the cabinet opening 18 and the housing means, wherein the projection 46 is removably receivable within the groove 48. In the preferred embodiment, as seen in FIGS. 1 and 2, the projection 46 is disposed on the cabinet opening 18, and the groove 48 is defined in the outer track assembly 26. Although any number of locating means may be provided as desired and/or needed, in the preferred embodiment four mating projections 46 and grooves 48 are provided.
The drawer cartridge 10 of the present invention may further comprise means for quickly and releasably attaching the housing means to the cabinet 12. It is to be understood that this quick and releasable attaching means may be formed in any suitable manner, and from a variety of materials and methods. However, in the preferred embodiment, as best seen in FIGS. 1, 4 and 5, the quick and releasable attaching means comprises a mounting surface 50 mounted on the back wall inner surface 22, and a complementarily shaped retaining bracket 52 disposed on the outer track assembly frame back surface 54. Mounting surface 50 may be mounted or adhered to back wall inner surface 22 by any suitable means. However, in the preferred embodiment, mounting surface 50 is mounted by use of screws 58.
It is to be further understood that the mounting surface 50 and the retaining bracket 52 may be formed from any suitable material and in any suitable size and configuration. However, in the preferred embodiment, as best seen in FIG. 4, mounting surface 50 is formed as a C-shaped channel having two outwardly extending flanges 60, and the retaining bracket 52 is formed as a mating C-shaped channel. Mounting surface 50 and retaining bracket 52 are formed from a suitable metal material.
The quick and releasable attaching means further comprises a fastener attaching the retaining bracket 52 to the mounting surface 50. It is to be understood that this fastener may comprise any suitable fastener which is quickly and easily attached and detached, preferably by hand and without the use of tools. Some exemplary fasteners include snap-in plunger style catches, swell latches (a device where the latch turns causes a rubber bushing to swell into a hole and lock into place), and/or any fractional turn locking mechanisms. In the preferred embodiment, this fastener comprises a quick release hand tightened bolt 56.
Referring now to FIG. 6, an installed drawer cartridge 10 of the present invention housing two drawers 24 is shown on the right side of the Figure. As can be seen, the installed invention from the outside looks similar to conventional drawers. The mounting surface 50 is shown in hidden line on the right side, while it is in full view on the left side of the cabinet 12, which is shown with no drawer cartridge 10.
As can be appreciated from the above detailed description, the drawer cartridge 10 may be easily retrofitted into a pre-existing cabinet, as well as originally fit with a dedicated cabinet 12.
The drawer cartridge 10 of the present invention achieves the objects and advantages set forth in more detail hereinabove. The drawer cartridge 10, including the outer track assembly 26 and inner track carriage 28 housing drawer 24 is quickly and easily removed from cabinet 12 by simply untightening hand tightened bolts 56. When the drawer cartridge 10 is removed, the cabinet 12 appears as in the left side of FIG. 6, thereby making cleaning and/or sterilizing of the interior 16 of cabinet 12 quick and easy. Further, once the drawer cartridge 10 is removed and its components slidably disengaged, it too is quickly and easily cleaned and/or sterilized. Once this process is complete, it is a simple matter to locate the proper positioning of cartridge 10 using projections 46 and grooves 48, and the cartridge 10 is quickly mounted via the hand tightened bolts 56. In a matter of minutes, the cabinet 12 can go from that as depicted on the left side of FIG. 6, to that as depicted on the right side of FIG. 6.
While preferred embodiments of the invention have been described in detail, it will be apparent to those skilled in the art that the disclosed embodiments may be modified. Therefore, the foregoing description is to be considered exemplary rather than limiting, and the true scope of the invention is that defined in the following claims.
|Cited Patent
|Filing date
|Publication date
|Mar 28, 1977
|Aug 8, 1978
|Bergkamp Helen G
|Recipe card storage device and display means
|Jul 25, 1978
|Mar 4, 1980
|The Streakers International Incorporated
|Cabinet for use in mobile vehicle
|Nov 2, 1981
|Jul 3, 1984
|Comerco, Inc.
|J-Shaped wall rail system
|Jun 18, 1984
|May 6, 1986
|Lsi Corporation Of America, Inc.
|Modular framing and support system for laboratory furniture
|Mar 4, 1985
|Mar 31, 1987
|Amerock Corporation
|Apparatus for organizing storage containers in a cabinet
|Mar 28, 1986
|Apr 5, 1988
|General Electric Company
|Refrigerator including a secondary food storage arrangement
|Dec 2, 1988
|Apr 7, 1992
|Hon Industries Inc.
|Low cost filing cabinet and method for making the same
|Jun 21, 1991
|Nov 16, 1993
|Tandon Corporation
|Railing with grounding tabs for grounding and mounting computer components in a computer
|Jan 10, 1994
|Jun 6, 1995
|The Pull-Out Shelf Company, Inc.
|Sliding drawer apparatus and method
|May 16, 1994
|Mar 5, 1996
|Schmit; Joel A.
|Modular storage unit kit
|Aug 8, 1994
|May 28, 1996
|Hon Industries Inc.
|File cabinet drawer slide disconnect
|Oct 25, 1994
|Nov 5, 1996
|Compaq Computer Corporation
|Server drawer slide mount apparatus for a rack-mounted computer system
|Dec 29, 1995
|Dec 31, 1996
|Intel Corporation
|Portable disk drive carrier and chassis
|Citing Patent
|Filing date
|Publication date
|Mar 3, 1999
|Jun 20, 2000
|Shepherd; Charles G.
|Dispensing cabinet
|Dec 30, 1999
|Sep 25, 2001
|Gateway, Inc.
|Device retention assembly
|May 25, 2000
|Sep 24, 2002
|Gateway, Inc.
|Device retention apparatus
|Oct 12, 1999
|Sep 16, 2003
|Gateway, Inc.
|Device mounting and retention assembly
|Apr 9, 2002
|Dec 9, 2003
|Herb Welch
|Method and device for mounting a modular drawer and support inside a cabinet
|Mar 29, 2005
|Oct 16, 2007
|Samsung Electronics Co., Ltd.
|Supporter for clothes washing machine and clothes drying apparatus
|Aug 2, 2012
|Jan 7, 2014
|Julius Blum Gmbh
|Furniture pull-out
|Nov 30, 2009
|Oct 21, 2014
|Whirlpool Corporation
|Universal crisper frame able to accommodate a variety of crisper configurations
|Nov 22, 2012
|Feb 17, 2015
|Jeffrey John Zehrer
|Adjustable modular toolbox system
|Jul 11, 2013
|Jun 7, 2016
|Whirlpool Corporation
|Dishwasher support structures
|Nov 25, 2002
|Oct 2, 2003
|Kuo-Chuan Hung
|Hard disk cartridge not inclinable during removing
|Jan 26, 2004
|Nov 11, 2004
|Axxion Group Corporation
|Screwless clip mounted computer drive
|Mar 29, 2005
|Dec 15, 2005
|Samsung Electronics Co., Ltd
|Supporter for clothes washing machine and clothes drying apparatus
|Nov 7, 2005
|May 10, 2007
|Freedenberg Michael S
|Method and apparatus for installing a sliding drawer within a cabinet
|Nov 7, 2006
|Nov 1, 2007
|Michael Freedenberg
|Method and apparatus for installing a sliding drawer within a cabinet
|Apr 9, 2008
|Oct 15, 2009
|Grace Chance Enterprise Co., Ltd
|Rail assembly
|Nov 30, 2009
|Jun 2, 2011
|Whirlpool Corporation
|Universal crisper frame able to accommodate a variety of crisper configurations
|Mar 3, 2011
|Sep 6, 2012
|Mary Ann Episcopo
|Cabinet organizing unit
|Jul 11, 2013
|Apr 24, 2014
|Whirlpool Corporation
|Dishwasher support structures
|Apr 7, 2003
|Nov 26, 2003
|Westermann KG
|Refuse collector with mounting support
|U.S. Classification
|312/350, 312/246, 312/330.1, 312/333
|International Classification
|Cooperative Classification
|European Classification
|Feb 19, 1997
Owner name: RANDALL MANUFACTURING, INC., MICHIGAN
Free format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNOR:DELORENZO, ORINDO A.;REEL/FRAME:008367/0555
Effective date: 19961120
|Jan 4, 2002
|Fee payment
Year of fee payment: 4
|May 13, 2002
Owner name: DELAWARE CAPITAL FORMATION, INC., DELAWARE
Free format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNOR:RANDELL MANUFACTURING, INC.;REEL/FRAME:012896/0186
Effective date: 20020429
|Jan 27, 2006
|Fee payment
Year of fee payment: 8
|Jan 29, 2010
|Fee payment
Year of fee payment: 12
|Jan 29, 2010
|Surcharge for late payment
Year of fee payment: 11


text:
Funky Plot and Savory Performances for Shakespeare in the Theater's "Cymbeline"
Cymbeline is tonally ambiguous, dramaturgically elusive. This is no weakness of Shakespeare's so-called tragedy, but it stands out in being one that ends in reunions and discoveries instead of wars and death while featuring beheaded characters and disguised lovers. It's no wonder, then, that critics have long debated whether Cymbeline is drama, romance, comedy, or something in between. Perhaps Shakespeare was pushing genres out and contemporary storytelling, with its mix of laughter and catharsis, forward. Regardless of category, Stay Awake! Theatre's production of Cymbeline at The Brick (575 Metropolitan Ave.) in Williamsburg is firm in its footing thanks to its minimalist approach and rather strong performances. Continue reading


text:
Despite their recent controversy and member Hon leaving the group, boy group MR.MR (pronounced 'Mister Mister' & not to be confused with Girls' Generation's latest title track of the same name and pronunciation) continue to strive forward as they drop a new single!
SEE ALSO: allkpop THE SHOP Collab: SIGNED SONAMOO Mini-album vol.3 - 'I Like U Too Much'
The single is self-titled as it's also called 'Mr.Mr' or 'Mister Mister' and it's described as a groovy R&B track that describes the pain the boys have personally experienced, presumably in their love lives.
Give the groovy track a listen above!


text:
Hey I'm actually working on my website and was looking for ideas online from a different websites.
I went to a website that had a image slide and menu drop down.
i tried to get the code of css and js and i could get all of them except the one that makes the slide and menu drop down work .css
i opened the source and when i try to open it, just pop out a blank page with no codes.
<link href="/c/inc.front/inc.content.css" rel="stylesheet" type="text/css" />
Does anyone can help and telling where can i get the code to make it work?
or how can i get it from the website?
Thank you!


text:
I stayed in this hotel recently as a result of a Priceline search. While it was a decent rate for a hotel in SLC during the skii season it was a pretty rough stay. The rooms are quite large, in fact you could probably put a bowling lane from the front door to the back window. They were moderately clean but the work space was non existent and the service very poor. When I called the front desk at 10:25pm to inquire as to how I might go about getting a remote control for my TV I was told it would be an hour wait until someone else arrived at the front desk. I went down and got it myself and there were in fact two people behind the desk. The second morning one of the guests on the floor above me pulled a fire alarm. The ensuing chaos was quite unbelievable as there were a lot of teen aged kids. I was the only person to end up outside of the building and the hotel staff was little to no help in insuring what had caused the fire alarm to go off. The Salt Lake City FD arrived to let everybody milling about in the lobby and halls that it was ok to return to the rooms. Perhaps this is more stupidity on the part of guests but I did think the hotel staff was remiss on not letting people know that they DID NOT know if there was a fire or not.
- Reservation Options:
- TripAdvisor is proud to partner with Booking.com, Priceline, Hotels.com, Hotwire, Expedia, Odigeo, Travelocity and Cheap Tickets so you can book your Crystal Inn Hotel & Suites Salt Lake City - Downtown reservations with confidence. We help millions of travelers each month to find the perfect hotel for both vacation and business trips, always with the best discounts and special offers.
- Also Known As:
- Crystal Inn Hotel And Suites Salt Lake City - Downtown
- Crystal Salt Lake City
- Crystal Hotel Salt Lake City
- Crystal Inn Downtown Salt Lake City
- Crystal Inn Salt Lake City
- Crystal Inn Hotel & Suites Salt Lake City - Downtown Utah


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Description from the manager
Description from the manager
Bedrooms: 4/
Bathrooms: 5/
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Type: House
Book this 4 bedroom, 5 bathroom house in Atlantic Beach today! A total of 8 people can sleep here comfortably.
Guests can enjoy a internet access among other amenities offered by this rental.
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In studying the sea, we are returning to our beginnings.
A visit to Chestertown, Maryland.
What accounts for Emerson's endurance as a writer?
Martin Scorsese takes the stage.
The Art of Martin Scorsese
Famed translators Pevear and Volokhonsky reach another milestone.
A Selective Filmography
How the Film Foundation restored The Red Shoes and is preserving cinematic history.
It was Uncle Tom's Cabin.
Frankness and plain speaking made Carl Sandburg a celebrity.
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