text:
Tommi Grönlund-Petteri Nisunen
Bryggen in Vejle, Denmark
stainless steel bars, stainless wire, magnets, electronic motors, aluminium structure, color filter
dimensions 12m x 5m x 7m
photography by Tommi Grönlund and Petteri Nisunen
The commissioned artwork for Bryggen shopping mall is situated in the large glass covered abyss above the lobby space. The abyss is giving natural light to the lobby through the parking floors above. Architecturally the abyss space is a combination of closeness and openness, being simultaneously a strangely shaped vertical room and opening from lobby to the open sky.
The artwork consists of 114 balanced horizontal stainless steel bars which are hanged from the ceiling by thin, hardly visible 1,0mm stainless steel wires. The polished stainless steel bars are 1,5 meters in length and 20 mm in diameter.
The 36 wires hang from as many electric motors connected to a aluminium construction, which is attached to the beams supporting roof and skylight window. This construction keeps the wires on equal distance of each other. This is essential because in certain positions the bars almost, but not quite, touch each other. There are three bars connected to each wire with about 2 meters distance from each other. In some wires the tubes are on different height than in others, so that the grid consists of 6 overlapping layers of stainless steel bars.
The horizontal bars rotate freely on the wires. This slow rotation is originally caused by electric motors to which the wires are attached. The rotation of the bars is made unpredictable by small permanent magnets embedded to both ends of each bar. The magnets have always same pole facing outwards and when the ends of two bars come close the magnets try to avoiding each other changing the direction or speed of the rotation. This affects the rotation of other tubes near by, also on upper and lower levels due to coiling of the wire. This is how the whole installation makes a large chaotic system. Following the slow, random movement of the artwork is a meditatative experience.
The character of the natural light was manipulated by color filter mounted to the skylight window. The coloured light turned the abyss space monochromatic warm yellow and made the artwork stand out from rest of the building.


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Union at Lord Corporation
Posted in the Bowling Green Forum
1 - 20 of 25 Comments Last updated Jun 21, 2015
United States
#1 Nov 23, 2010
Does anyone employed at Lord feel like a Union would be beneficial? Enough is enough!
United States
#2 Nov 24, 2010
The union at my work had made things alot better. We are teamsters if you need some info let me know be more then glad to help you.
#3 Nov 24, 2010
Unions are out to get money for themselves. They don't care about helping you. Do your research.
#4 Nov 24, 2010
Union would be nice!! So we could get mccorry out!!!!
#5 Nov 24, 2010
Very interesting that all the other posts are from "United States". One might think that you are the same person trying to start some trouble. Take your yankee riff raff and run on home, we don't want you around here.
#7 Nov 24, 2010
. I can't speak for the others who have posted but I'm not here to start trouble at all. Labor unions are a good thing. Like it or not. And Yankee?? Not by a long shot. Born and raised right outside of bowling green. If anyone at lord Corp. Would like info on a labor union. Please let me know. I'd be more then happy to get it for you..
#8 Nov 24, 2010
Unions, were originally designed to better working conditions for employees. Whether that be physical conditions, beneficial conditions, or wages.
Currently in our economy, the unions that are still around, have ran themselves into the grounds, and gave up their rights, and shot themselves in the foot.
Teamsters 2164: you are all a bunch of idiot's. Go back to bama.:)
#9 Nov 25, 2010
A few years ago we tryed to get one at manga,they came down from ford and up north. we had meeting after meeting got everything ready, had people signing papers saying they wanted a union, when it came time to vote they said they were going to postpone it.they hung the ones who were pushing it, out to dry.we all think they were payed big money to postpone it. I will never again try to get one in. U.A.W. SUCKS.
#10 Nov 25, 2010
We need a union at Lord for the simple fact that some of us have to work for that dick Mike McCrory. He continues to do dumb shit and treat us bad. No matter how much we complain, no one does anything to him. By no one i mean Donna Payne and Tommy Kirby. They protect him instead of doing their damn job and repremanding him. Anywhere else would have kicked him out on his ass. Lack of support from HR, Donna Payne is reason alone for us to be union.
#11 Nov 26, 2010
A Union is not going to get rid of McCrory dumbass! Thats not what they do. You've never worked with a union or you'd know that!! If they wanted a union they would've gotten one years ago because 75% of the people there have been there over 15 years! If you don't like working there FIND YOURSELF ANOTHER FREAKIN JOB!!!
#12 Dec 2, 2010
Yeah, the union really works good...look at GM!!! Here's a classic example of a company that is non-union...Toyota. Do you really think Lord Bowling Green would remain open if a labor union was instituted??? No way. Lord would sell off the industrial division since it is the least contributor to profit margin.
#13 Dec 3, 2010
Most of uneducated America thinks as you do. Let me attempt to enlighten you about Unions. My Dad worked for GM for 39 years and was a proud union man. Can you believe in 39 years he was never invited to one board meeting? The workers of GM didn't run the company into the ground, the Board of Directors, each earning over $2 million dollars per year ran the company into the ground. GM knew for decades they were building an inferior product, but failed to make any change due to record profits. Of course GM is back on the block again, building INCREDIBLE vehicles, 2010 Motor Trend car of the year award, engine warranties for 100,000 miles and incentives that Toyota, Nissan, KIA cant even touch.
The Government bailed GM out, loaned them $25 Billion dollars and guess what? IT WORKED! The loan has been paid back in full, not even a year later and 3 million U.S. Jobs were saved. GM is back on the DOW being traded at over $34 per share. I can't understand why people were pissed about the Fed loaning GM $25 billion, which stated again, has already been paid back, while the Republican party under the WORST President in U.S. history, George W. got us into a winless war in which we have lost over 5,000 American live's and has cost us over $1.2 TRILLION Dollars. That comes out to about $4,000 per Every American. Talk about a waste.
Unions FORCE employers to pay a living wage. I feel bad for the walmart workers. Walmart made $274 Billion last year and pay their employees $8 per hour. Walmart needs to unionize and they would be earning $12-$14 per hour. Would Walmart shut down, or would prices go up? Hell no, what would happen is, top management getting a $500,000 Christmas bonus would probably only get a $50,000 bonus! Instead of earning $274 Billion per year, they would probably only earn a lousy $250 Billion?
Management use a "Scare Tactic" in the south and tell you that Unions are bad and will cost you your job. Of course they are going to tell workers that. If they have to pay you more it takes away from their profits, bonuses, salaries. People that work for Unions earn a great living.
UNIONS WORK! Teachers, nurses, airline pilots, factory workers, truck drivers, hell pro sports! Wake up Kentucky! Sick of living pay check to paycheck? UNIONIZE, get what is rightfully yours!!!
Buy American
Buy UNION
#14 Dec 3, 2010
You said it brother. Take away from corporate greed! Why should management earn $60,000 per year, while the worker makes $10 per hour? Workers need to organize and make a better living for their families! If we ALL bought only U.S, made goods, this country would prosper like crazy.
#16 Dec 3, 2010
Hal is right about a union at Lord. Unions may be useful at some places but not at Lord. Where did you get you BS? degree from Union Yes UAW.
#17 Dec 3, 2010
Union Yes, you sir are either ill-informed or a liar. GM HAS NOT paid back the government!! GM paid back 5.9 BILLION of the 25 BILLION. THAT's IT. They are only 19 Billion short Einstein.
I love how you talk about "bonuses" and the rich man. Do you realize the Chairman of the local UAW at corvette ( who knows what the duties of this job are) makes over $150,000? And the President of the local makes over $125,000? Wow I'm sure you are up in arms over that.
Thanks for the liberal bent on the war. You got what you want. Your union spent 200 Million dollars on the last presidential election. Thanks alot d-bag. You really love America.
1.8 TRILLION dollar deficit. The entire debt of our 225 year history of our country doubled in 18months. Keep blaming Bush.
And one more thing, the 20 directors of GM's board made 2 million each? Perhaps they did. That's 40 million. The companies union tab was over 77% of expenses!!! No way will GM ever repay ME, it's my taxes that obama used to prop up the Union.
#18 Dec 3, 2010
And one more thing, it's not "rightfully yours". Here's the deal, you either own a company or work for one. If you work for one and don't like it or aren't paid enough, LEAVE.
#19 Dec 3, 2010
Poor people arguing against Unions. HAHA.
#20 Dec 3, 2010
Only a true union dumbfuck would ask such a question.
#21 Dec 3, 2010
I hear lots of GM workers who lost their jobs arguing for unions. HAHA.
#22 Dec 4, 2010
Someone is confused here. Line workers at GM start out at $28/hour. Earning 55-60k just starting out.
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Charlotte Hornets starting power forward Josh McRoberts owns a player option for 2014-15 and he had a deadline of Sunday to exercise it. There is no official word as of Monday morning, but he likely chose to decline the option as it is worth only $2.77 million. McRoberts is now a free agent.
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Power companies can benefit from the use of knowledge discovery methods and statistical machine learning for preventive maintenance. We introduce a general process for transforming historical electrical grid data into models that aim to predict the risk of failures for components and systems. These models can be used directly by power companies to assist with prioritization of maintenance and repair work. Specialized versions of this process are used to produce (1) feeder failure rankings, (2) cable, joint, terminator, and transformer rankings, (3) feeder Mean Time Between Failure (MTBF) estimates, and (4) manhole events vulnerability rankings. The process in its most general form can handle diverse, noisy, sources that are historical (static), semi-real-time, or real-time, incorporates state-of-the-art machine learning algorithms for prioritization (supervised ranking or MTBF), and includes an evaluation of results via cross-validation and blind test. Above and beyond the ranked lists and MTBF estimates are business management interfaces that allow the prediction capability to be integrated directly into corporate planning and decision support; such interfaces rely on several important properties of our general modeling approach: that machine learning features are meaningful to domain experts, that the processing of data is transparent, and that prediction results are accurate enough to support sound decision making. We discuss the challenges in working with historical electrical grid data that were not designed for predictive purposes. The "rawness" of these data contrasts with the accuracy of the statistical models that can be obtained from the process; these models are sufficiently accurate to assist in maintaining New York City's electrical grid.
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text: Christopher Chan wrote: > Steve Reilly wrote: > >> Stephen wrote: >> >> >> >>> Could anyone send me a link or an email address where I could join such >>> a group? >>> >>> >> this is what your looking for >> >> https://lists.ubuntu.com/mailman/listinfo/sounder >> >> >> >> > > > BTW, it is real quiet. You might find IRC #ubuntu-offtopic more lively > and noisy. > > Thanks for the reply. I signed up for the mailing list I think. It seemed like it was last.fm/offtopic-ubuntu I don't care to much for live chats. I like to read what people are saying any time of the day. With chats they have to be online when I am. Thanks again; Stephen Oulton. -------------- next part -------------- An HTML attachment was scrubbed... URL: <https://lists.ubuntu.com/archives/ubuntu-users/attachments/20090908/d989515c/attachment.html>


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6 total
Got a call from my 3rd son that i needed to come and get him from his dad because he had chocked him went there and ask what was goin on the dad stated that the child does not want to listen and he is aggravateing so he allowed he to leave with my...
I'm assuming that you have custody order in place. You would need to go back to that original custody order so whatever parish that is in you have to deal with that first. If you are in another parish you could ask that the case be transferred to the parish you now live in. In any event you then file for a a modification of custody that raises the important events that have occurred since the last time you have been to court. You would then need to obtain a court date, have your ex served, prepare for court and then attend court. The judge would then rule on the modification either in your favor or against you.See question
I have one month lef ton my probation. What should be my next step? I 'm in the healthcare field and this is hendering mr from grtting a job.
You should inquire about getting the matter expunged. Sometimes when a plea is entered the attorney and/or client does not take advantage of the expungement article. If this occurs then the case can be "reopened" to give the benefit of the pertient article. An expungement is expensive with the filing fee alone being approximately $600. However having the matter properly expunged should allow you to pass any background checks.See question
my son is 13 years old now. As soon as my sons summer began, he visited his father his first weekend of the summer two months ago and has not stayed but two nights overnight with me. My son has several county fairs during his summer due to his cat...
In Louisiana, a Judge looks at the Article 134 factors in determining the best interest of the child and in awarding custody. One of those factors is the child's preference if the court determines that he is of sufficient age to make that decision. Usually a 13 year old is of sufficient age. So if you were in Louisiana, it would be only be one factor. The answer to your second question would be yes. If your child is no longer living with you and living with the other parent who is paying child support, they can request a cancellation of that child support order. In other words, if you want child support, you need to have the child.See question
We were engaged when i cheated.
I don't think that it would matter. With the child still being an infant when the custody litigation I believe you would have the upper hand as its rare to give full custody of an infant to a father. The only way that I could see the infidelity being used is if the person you were with had a drug or violent history.See question
The mother was charged with 2nd degree felony battery. If the mother is not found guilty she may persue custody. If guilty her rights will be terminated. I just wondereing the pro's and con's of attending court. I dont want to make matters wor...
I would attend court. If you have custody of your granddaughter you might be called as a witness. Many times an assistant district attorney reduces or dismisses a case if there is no opposition by the victim. You being present would show concern and gives a face to the victim. Additionally if the case is dismissed or charge reduced then the mother would probably seek custody from you.See question
About 6 months ago I filled out child support papers for my son's father. Over th epast months we have worked everything out and we are both doing our part. Do we have to still attend court or can this matter be quashed out of court?
Yes. A subpoena an order from the court making it mandatory that you attend. Failure to attend could result in contempt which includes you being fined and jailed. If you have things worked out you should attend and let the judge know of this fact.See question


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School of Business
Welcome to Langston University's School of Business. We are nationally accredited by the Accreditation Council of Business Schools and Programs (ACBSP) and are committed to making your experience at Langston pleasant and beneficial to your future career. The School of Business' mission is to give students firsthand exposure to business practices and theory that will equip them with the skills needed to excel in the business world. The school provides students with a clear set of ethical and professional behavior expectations through a curriculum that exposes students to meaningful real-world applications. Students in the School of Business have several degree options, including: Accounting, Business Administration, Computer Science and a Master of Entrepreneurial Studies. The School of Business also offers the option of finishing a degree online to students who have completed 60 hours. I encourage you to take advantage of the many resources Langston University offers you. I am confident you will find your years in the School of Business to be rewarding. Gregory N. Price, Ph.D. Interim Dean, School of BusinessCore Values and Beliefs as EducatorsReflecting our mission priorities and key stakeholders' contributions to our mission, our shared values and beliefs describe performance imperatives that address three critical relationships. Relationships to Students
- Nurturing the success of a challenged student while fully challenging the exceptional student through an interactive culture of learning
- Being exemplars of the professional expectations in the work world
- Providing a curriculum that exposes students to meaningful real-world applications
- Assuring that students are beneficiaries of our scholarship
- Imparting the imperative for life-long learning - experiencing the process of student-initiated and unstructured learning that is central to professional advancement
- Engaging in assurance of learning and outcomes assessment methodologies to a) demonstrate to students their growing mastery of the professional contents of our curriculum, and b) facilitate achievement of our learning aims through continuous improvement.
Relationships as Colleagues
- Maintaining the imperative for continuous faculty development (including the importance of scholarship and research for teaching effectiveness) and institutional support that enhances such development.
- Continually fostering colleagueship characterized by mutual respect and assistance in professional development.
- Making meaningful contributions to committees and task groups charged with the continuous quality improvement of our school.
- External Partnerships
- Forging partnerships that enable faculty as business educators to maintain scholarship and understanding of leading-edge organizational practice.
- Working with alumni, students, and business partners to advance the stated educational aims including significant student exposure to real-world applications.
- Advancing our communities through partnerships that employ our professional skills.


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you are viewing a single comment's thread.
Are you sure??
this isn't enuff of a "pullback" to consider this any sort of sell-off.
All depends on your time frame and trading style. Also, while today's pullback amount is in no way concerning for long term holders, it is strong enough to indicate the possible beginning of a short-term downward trend. I like to keep my profits, so when I see the possibility of a downward trend I take an amount off the table, sometimes a little sometimes a lot depending on my opinion about the trend. I could be back in this afternoon or tomorrow morning if signs point that. Or I might way for opex next week. That's how I play the game and it has been a pretty good strategy so far.
Decision, decision, wait for a confirm sell off and macho profit is loss.


text:
A tulip garden in center of Schaumburg's Towne Square. Bob Chwedyk | Staff
Current Weather
Communities » Schaumburg Area News
Police: Elgin man videotaped woman in showerAn Elgin man faced a felony charge that he videorecorded a woman in her shower in May without her permission.Last Updated Jul 27, 2016 3:53 PM
Streamwood woman gets 6 years for Medicare fraudUpdated Jul 26, 2016 7:03 PM
The head of a Schaumburg home health care company was sentenced Tuesday to six years in prison for fraudulently billing Medicare for unnecessary services, officials said.
Suburban business community takes shots on Windy City Bulls new courtUpdated Jul 26, 2016 6:41 PM
The Windy City Bulls are still months away from taking to the hardwood for their inaugural season at the Sears Centre Arena in Hoffman Estates, but that doesn't mean that the team's new court isn't seeing some preseason action this summer. A few days after the court's unveiling for season ticket holders and VIPs on Saturday, it was the Northwest suburban business community's turn to take to the floor.
Longtime Schaumburg library trustee Miller diesUpdated Jul 26, 2016 12:11 PM
Debby Miller, who served as one of the guiding trustees of the Schaumburg Township District Library for more than four decades, died Saturday at the age of 78. "She was a strong advocate for libraries not only in Schaumburg Township, but across the nation," said Anita Forte-Scott, who served alongside Miller on the library board for a decade.
Dist. 211 aims to avoid levy hikeUpdated Jul 25, 2016 5:10 PM
With a transfer of $2 million from existing reserves to fund ongoing debt payments, Palatine-Schaumburg High School District 211 officials are again aiming to avoid an increase of their annual tax levy on property owners.
Firefighters extricate man in one-vehicle crash on Route 53Updated Jul 25, 2016 12:45 PM
Man extricated in single-vehicle crash at I-290/Route 53 in Elk Grove Village.
Pet lovers love Windy City Pet ExpoUpdated Jul 24, 2016 6:30 PM
Windy City Amazing Pet Expo a big hit for all at Schaumburg Convention Center.
Schaumburg, Motorola Solutions eyeing redevelopment agreementUpdated Jul 23, 2016 8:42 AM
Though Motorola Solutions is moving its global headquarters from Schaumburg to Chicago, a redevelopment agreement for a portion of its former campus is being negotiated that would retain 1,600 of the telecommunication company's employees.
Hoffman Estates adopts new pet shop regulationsUpdated Jul 22, 2016 11:05 AM
A new Hoffman Estates law requiring pet shops to disclose the breeding history of their animals has removed the village's Petland store as the last under the jurisdiction of a Cook County regulation that applied different tactics to the discouraging of so-called puppy mills.
- Expo provides a taste of Southwest hospitality
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- Schaumburg mourns loss of former Mayor Atcher's widow
- Cook County recognized for digitial initiatives
- Schaumburg apartment complex sold after doubling value
- Images: Some of the best photos that you may have missed this weekend
- Strong thunderstorms strike Chicago, suburbs
- Boomers clobbered by Otters in finale
- Boomers get shut out by Otters
- Northwest suburban police blotter
- Boomers drop series finale 8-1 to CornBelters
- Images: It was a hot day around the suburbs
- Broadwind Energy receives $15 million in new orders
- Rabine Group wins 'Best and Brightest Companies' award
Schaumburg Calendar
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- Harper women's group awards inaugural $10,000 scholarship
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Community Photos
- A statue crying as 2013 comes to an end Alex Gracia
"April Showers in Schaumburg"
To capture the entire rainbow, each side was taken individually and then laid side by side. It matched up perfectly to provide a perfect picture of the rainbow. Lori Pacocha
- Christian Liberty Academy team praying before the game Eileen Glad
- 2012-13 Christian Liberty's 1st Baseball Regional Win!! 5-18-13 6-0. Winning pitcher, only pitcher Senior David Colbert. Team won this together. Great plays by Aaron Karr, Shawn Andersen, Juan Pagan, Aaron Cunningham and last out caught by Brendan Brosnan. David did an awesome job pitching and catching line drives at the mount. Freshman Tim Laskowski, Peter Grob and Jimmy Calkins thanks for getting on base in order to score. Aaron Karr, Shawn Andersen, way to move our players on the bases with your great hits-triples and doubles and Daniel Glad and JD for your great catches. This was definitely a team playing together to win the victory. Eileen Glad
- Harper College's fountain on the Euclid Road side of the campus Frank P. Sesko Ed. D.
- At Frank Kania's 100th birthday, state Rev. Fred Crespo (left) presents Frank with his House Resolution, HR1182, honoring Kania. Raj Upadhyaya
- Girl Scout Troop 40523 delivered cookies to the homeless at JOURNEYS | The Road Home in Palatine. The clients felt grateful receiving such a special treat. JOURNEYS | The Road Home
- Women gathered for a wonderful luncheon at the Inverness Golf Club April 30 to benefit JOURNEYS | The Road Home. JOURNEYS provides supportive services to over 1,300 homeless and at risk families and individuals annually. It also manages the PADS shelter program. The "Garden of Giving" Women's Luncheon raised nearly $8,000. JOURNEYS | The Road Home
- My husky Kota wants to know what the fuss is about? She thinks its a nice day to chill! wendy
- Emily Holewczynski of Western Springs and her 13-week-old daughter Eileen, were featured on the runway in fashions created for them by Palatine designer Megan Smith at the Fashion Forward Mixed Ability Fashion Show on May 2 in Greektown. The event at the National Hellenic Museum benefited Tellin' Tales Theatre, which seeks to shatter barriers between the disabled and able-bodied communities through the transformative power of personal story. Jennifer Frankfurter
- Pina's Culinery Experience at Taste of Roselle on Aug. 3: Standing back row, Chef Ed, Shawna, Sue; middle row standing, Brandon and Dollie; and center kneeling,Eddie. Linda Chesney
- Schaumburg Flyers 12-U Gold plays in Cooperstown in July 2012. Row 1: Ben Glombicki, Jake Comella, Danny Martinez, Tom Curcio, Matt Jensen, and Luke Pontikis; Row 2: Quinn Fitzgerald, Jack Lancaster, Zac Studzinski, Jack Lampert, and Kevin Kaser; and coaches Scott Glombicki, Ben Curcio, Scott Jensen and Pat Fitzgerald. Kristen Fitzgerald
- The Schamburg Prairie Arts lake filled with snow. Alex Gracia
- Our amaryllis is blooming inside today and spring can't be be far behind. Tim McGlynn
- The Northwest Suburban Bar Association awards Antonia Kopec, DePaul Univeristy School of Law, the Timothy C. Evan's Scholarship of $4,000 with the Honorable Timothy C. Evan's, Chief Judge, Circuit Court of Cook County (left) and Dennis Favaro, president of Northwest Suburban Bar Association Foundation Adam Pasco
- U9 Barrington Broncos Travel Team Spring Classic 2013 Champions: front row, James Ensign, TJ Swidorski, Ryan Anderson, Tommy Kondraros, Danny Sheedy; and back row, Justin Mirski, Logan Eisenbarth, Tristan Roney, Peter Maestranzi, and Brady Dern. Caroline Eisenbarth
- Zurich North America Commercial CEO Mike Foley crowns Rocco, 8, king of Zurich Insurance for the day. King Rocco visited Zurich's North American headquarters in Schaumburg on Monday for a Make-A-Wish Send-off, which celebrates the fact that he will get to realize his wish of touring castles in Germany this summer. The event is part of Zurichs Global Community Week, a global effort celebrated across 44 countries that recognizes the efforts of Zurich employees supporting their communities throughout the year. Zurich North America
- Crystal Lake resident Mike Steinlauf of Zurich Insurance performs a magic card trick for King Rocco, 8, during the Make-A-Wish Send-off at Zurich's North American headquarters in Schaumburg. Rocco was diagnosed with Wilm's Tumor, a rare kidney cancer that primarily affects children, and his wish of touring castles will come true this summer when his family goes to Germany. To prepare Rocco for the trip, Zurich employees dressed up and transformed the Zurich Towers into a magical castle to provide their king the full medieval experience. The event is part of Zurichs Global Community Week, a global effort celebrated across 44 countries that recognizes the efforts of Zurich employees supporting their communities throughout the year. Zurich North America
Community Contact
Aaron Gabriel Prep Sports Editor
Charles Keeshan Deputy City Editor
Eric Peterson Staff Writer
James Kane Deputy City Editor
Jeff Knox Sr. Director of Visual Journalism
Norrine Twohey Community News Coordinator
More Schaumburg News
- Schaumburg Sports
- Business community takes shots on Windy City Bulls court
- Boomers clobbered by Otters in finale
- Boomers get shut out by Otters
- Boomers drop series finale 8-1 to CornBelters
- Elgin nurse hopes to represent Puerto Rico in Rio Olympics
- Boomers split doubleheader
- Boomers can't complete comeback against Rascals
- Boomers allow 5 HRs, fall to River City
- Schaumburg Business
- Schaumburg apartment complex sold after doubling value
- Business community takes shots on Windy City Bulls court
- Harper College presents career seminar for ESL students
- Schaumburg, Motorola Solutions eyeing redevelopment agreement
- Hoffman Estates adopts new pet shop regulations
- Expo provides a taste of Southwest hospitality
- Broadwind Energy receives $15 million in new orders
- Rabine Group wins 'Best and Brightest Companies' award
- Schaumburg Entertainment
- Pet lovers love Windy City Pet Expo
- Hoffman Estates adopts new pet shop regulations
- Kinfork pleases with barbecue-inspired menu
- Schaumburg revisiting plans for performing arts center
- Suburban Chicago's Got Talent voting starts up again
- Acts show range in Suburban Chicago's Got Talent
- Meet the Top 15 Suburban Chicago's Got Talent contestants
- Smash Mouth, 7th heaven to play Schaumburg's Septemberfest
- Schaumburg Opinion
- '(Police) go toward problems, not away'
- Strangers shower vet with acts of kindness
- All lives are sacred.
- Are we ready to give up on democracy?
- Culture of life cares for all
- Trump presidency is what's really scary
- Not all lives sacred to 'pro-life' adherents
- Record shows Clinton knew rules on email
Points of Interest
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- Hoffman Estates High School
(High School)
- 1100 W. Higgins Rd.
Hoffman Estates, Il 60169
- 847-755-5600
- 847-755-5623
- www.hehs.d211.org
- Hawks
- Royal Blue/Orange
- James B. Conant High School
(High School)
- 700 E. Cougar Trail
Hoffman Estates, Il 60169
- 847-755-3600
- 847-755-3904
- chs.d211.org/
- Cougars
- Navy/Scarlet/White
- Schaumburg High School
(High School)
- 1100 W. Schaumburg Rd.
Schaumburg, Il 60194
- 847-755-4600
- 847-755-4623
- www.shs.d211.org
- Saxons
- Cardinal Red/Gold
- William Fremd High School
(High School)
- 1000 S. Quentin Rd.
Palatine, Il 60067-3797
- 847-755-2600
- 847-755-2623
- www.fhs.d211.org
- Vikings
- Forest Green/Gold
- Elgin Community College
- (847) 697-1000
- 1700 Spartan Drive
Elgin, IL 60123
- www.elgin.edu
- Harper College
- 847.925.6707
- 1200 W. Algonquin Road
Palatine, IL 60067
- www.harpercollege.edu/
- Palatine Public Library District
- (847) 358-5881
- 700 N. North Court
Palatine, Illinois 60067
- palatinelibrary.org/
- Schaumburg Township District Library
- (847) 985-4000
- 130 S. Roselle Road
Schaumburg, Illinois 60193
- www.stdl.org/
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Hi brad, again :)
These questions are, again, for this blog.
Can we add more articles than 2 in the More Artcles section of the homepage? I will like to show 4 or 5 more posts.
Another question:
sometimes, randomly, it happens that the title of a post showing in the slide is croped, we doenst see the end of the title. How to avoid this?
Cheers from france.
dopeheadz aka koustourika


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Your chance to meet Adrian and hear why he is surging in the polls.
More Info: http://www.lpf2014.org/
The Libertarian Party of Hillsborough County is proud to present the 2014 Libertarian Party of Florida State Convention at the Howard Johnson Plaza Downtown Tampa, May 16-18, 2014.
Join us for an exciting weekend brimming with opportunities to share experiences, listen and learn, meet new friends and get motivated! http://www.lpf2014.com
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Be sure to arrive early on Friday evening to mix and mingle at the evening social.
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Raffle Tickets are sold on-line for only $20 each!
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Are video games stealing your son's childhood?
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The small Dutch company Streacom manufactures high quality aluminium products since 2010. Their main focus is in PC cases. We have the opportunity to take a look at the Streacom F7c alpha optical case, which is a compact ITX case, well suited for building a media PC. For testing we used a Streacom Nano PSU and a ASRock Z97E-ITX/ac Intel LGA1150 motherboard.
Streacom F7C Alpha Review
Crucial MX200 250GB two-, three- and four-way SSD RAID Review
Nowadays, SSDs have such a high reliability that we can operate multiple SSDs in a RAID0 to get multiple speed. We like to know how fast a RAID can be consisting of two SSDs, three SSDs and even four SSDs to reach a very high speed for small money. Notwithstanding that the Crucial MX300 SSD is already available, we use Crucial MX200 250 GB SSDs in this 2-way, 3-way and 4-way RAID SSD test.
Cryorig A40 Review
A40 is not only a German Autobahn but also a so called all-in-one watercooler by manufacturer Cryorig. These kind of coolers are a real trend for CPU cooling for a few years now. It is promised a water cooling without the often maintenance and installation with a cheaper purchase price. Cryorig is known as an innovative manufacturer of CPU coolers and has detected as a weak point of such systems that compared with air cooling systems often the surrounding components … Continue reading Cryorig A40 Review
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Recently we have published a CPU cooler comparison with many coolers. Today, there is an overview with selected coolers from Arctic, Cooler Master, Cryorig, Enermax, Intel, Scythe and Thermaltake, tested on an Intel Core i5 system in the second part of the cooler chart. So you can easily find the right air cooler or AIO water cooler for your AMD PC or Intel PC and get a quick comparison of the cooler test results.
Fractal Design Define R5 Review
About a year ago we tested the Fractal Design Define S case. This ATX case with noise reducing elements provides plenty of space for water-cooling. We were so convinced by this inconspicuous case that it was awarded the OCinside price-tip award. This time we are going to test the Define R5 which was the basis for the Define S but shows some significant differences. Its predecessor Define R4 was already a blockbuster and was often recommended in forums if you … Continue reading Fractal Design Define R5 Review
Cooler Master Devastator II Reader Video
Thermaltake Suppressor F1 Review
Cooler Master Sentinel III Review
Cooler Master MasterKeys Pro S Gaming Keyboard Unboxing Video
CPU Cooler Comparison 2016
In the last 16 years OCinside has tested several CPU coolers. Today, we have published this CPU Cooler Comparison Chart with selected coolers from Antec, Cooler Master, Cryorig, Enermax, Intel, Noctua, Phanteks, Raijintek, Scythe, Titan and X2 Products, which we have tested on an Intel Core i7 system. So you can easily find the right CPU cooler for your Intel Core i7 PC and compare the cooling results in one chart.
Hakko FX-888D Soldering Station Heating Time Video
Crucial MX200 250 GB SSD Review
You might want to buy an inexpensive SSD, but hardly anyone wants to compromise on safety and durability. After testing the Crucial MX200 1 TB and MX200 500 GB SSD, we have now also tested the Crucial MX200 250 GB SSD. The MX200 250 GB SSD is quite inexpensive due to its lower capacity, but offers reliability and data security. If you have to take compromising performance in buying, we show in the following review at OCinside.de.
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BYU Soccer
Welcome to the streaming home of BYU Soccer
Photo via BYUsoccer.com
Welcome to BYU soccer streaming central!
The Deseret News, in conjunction with the BYU Cougars and Deseret Digital Media, present BYU soccer streaming central.
The partnership between BYU soccer, DDM and the Deseret News have brought all of BYU's home games on South Field live to an online audience on this page for free.
All games will also be available online and on-demand after games on BYUSoccer.com and in the replay enqueued at the bottom of this page.
BYU Soccer's 2013 Home Schedule:
BYU vs. Denver, Mar. 23, 1-1 W
BYU vs. Utah, Mar. 29, 6-1 W
BYU vs. U of Colorado-Mesa, Apr. 13, 7 p.m.
BYU vs. LA Misioneros, May 31, 7:30 p.m.
BYU vs. Fresno Fuego, June 1, 7:30 p.m.
BYU vs. Real Colorado Foxes, June 8, 7:30 p.m.
BYU vs. Southern CA Seahorses, June 14, 7:30 p.m.
BYU vs. FC Tucson, July 4, 7:30 p.m.
BYU vs. Pali Blues, July 6, 7:30 p.m.
BYU vs. Ventura County Fusion, July 12, 7:30 p.m.
Photo gallery: BYU men's soccer falls in shootout to Harpo's FC in U.S. Open Cup
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Morning links: Deron Williams back to the Jazz?; ESPN on BYU soccer; Former RSL goalie meets the man he saved
Is a Jazz/Deron Williams reunion a possibility? ESPN features the BYU men's soccer team journey from top collegiate team to professional franchise. After three years a... Read more »
BYU soccer: Hatch chosen to train with U.S. U-23 women's national team
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Davis High's slick-shooting Jesse Wade is Deseret News' 2015 'Mr. Basketball'
Jesse Wade, a slick-shooting senior guard from Davis High School who averaged nearly 27 points per game this season, has been selected this year's Deseret News "Mr.... Read more »
BYU soccer: No. 19 BYU falls to Colorado, 2-1, in NCAA second round
No. 19 BYU women's soccer couldn't overcome a 2-0 first half deficit in the second round of the NCAA tournament against Colorado on Thursday and fell, 2-1. Read more »
BYU soccer: Cougars advance with a 4-0 win
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BYU soccer: Cougars clinch share of WCC Championship with a 6-1 victory
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BYU soccer: Colohan and Hatch lead BYU women's soccer over Pacific, 3-1
Cloee Colohan and Ashley Hatch recorded a goal and an assist to lead BYU women's soccer to a 3-1 victory over Pacific on Thursday night at South Field. Read more »
BYU soccer: Cougars wrap up regular season
The No. 20 BYU women's soccer team closes out the regular season at home against Pacific and Saint Mary's this week. Read more »
BYU soccer: BYU slips past San Diego on Nimmer's late goal
En route to its fifth-straight shutout, the No. 20 BYU women's soccer team topped San Diego behind Marissa Nimmer's late goal on Friday at South Field. Read more »
BYU soccer: No. 24 BYU shuts out Gonzaga, 1-0
The No. 24 ranked BYU women's soccer team defeated Gonzaga, 1-0, on Thursday afternoon for its fifth win in the last six games. Read more »
BYU soccer: No. 24 Cougars travel to Gonzaga, No. 6 Portland
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BYU soccer: Cougars shut out LMU, 2-0
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BYU soccer: Fernandes' goal beats Pepperdine
An 83rd minute goal by Niki Fernandes won the game for the No. 25 BYU women's soccer team against Pepperdine on Thursday night at South Field. Read more »
BYU soccer: No. 25 BYU hosts Pepperdine, LMU
The No. 25 BYU women's soccer team returns home for its conference home opener and the only two home games in the month of October. Read more »
BYU soccer: Rockwood wins 300th game at San Francisco
The No. 22 BYU women's soccer team scored in the first five minutes and the last five minutes of the first half before going on to win, 2-0, over San Francisco on... Read more »
BYU women's soccer: Cougars begin WCC play with San Francisco, No. 21 Santa Clara
The No. 18 BYU women's soccer team begins West Coast Conference play on the road this week with games against San Francisco on Thursday and Santa Clara on Saturday. Read more »
BYU soccer: Cougars travel to No. 16 Baylor
The No. 19 BYU women's soccer team wraps up its non-conference schedule on the road against No. 16 Baylor on Friday at 6 p.m. MDT. Read more »
BYU soccer: late goal downs No. 17 BYU
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Yay! Happy Birthday Mia! Hugs from Conroe, TX (p.s. I usually put that last part because i have met locals via blog comments before)
To die for cute…
Beautiful pictures! What lens did you get?
50mm 1.4
Where did you get her adorable scarf?
Goodness me, when did she start looking so grown up? Lovely.
Precious as usual and she does look so grown up, eeek. Stop the clock!!
Love this! Gorgeous color!
Oh my, beautiful! May I ask where you pick up yoru little girls clothing? So lovely.
Jenny, her jacket is from Target, tulle skirt from amazon and boots from Zara. I get a lot of their clothes off of Zara.
Because our girls' birthdays are so close together and we live 3 hours away from all of our family and 80% of our friends, we decided to be nice to everyone (and ourselves) and only have 1 joined party vs 2 separates. That way everyone only had to drive to our house once. We are so glad we did it this way! It was awesome. Even though it's Winter, I went with a farm theme anyway. I'm afraid I'm plum out of Winter theme birthday party ideas. ;P I went a little overboard with the decorating as always. We have a lot of country style decor in our house already, so it worked well doing the farm theme. My mom and I made some ugly but delicious farm animal cake balls, I drew up some cute little animals character bag tags (that I completely forgot to hand out…..ugh), made a "picture you stick your head through thingy", rented a pony and had a pinata. All of the kids had a blast!
The adults had fun too. So much that we kept the party going until after the kids went to bed.
So fun! Such great pictures!
Super fun party! Wish we could have stayed for the adult party :-). I think nancy ode that pony at least 6 times!
What a great party! I think the cake ball animals were cute!!! Great job on all the homemade party stuff!! Hugs from Conroe, TX
Oh my goodness, all of the pictures were precious. Looks like it was an extra fun birthday for the girls!
You did such a great job. Everyone had so much fun! I'm really glad Aub's boot made it into your pictures 😉 LOVE YOU!
QUIT saying those cakeballs were ugly!!! You're crazy – they were ADORABLE (+ yummy)
That party looks so fun! I loooove the painted pony!
FABULOUS!!!!!! Totally love every thing you did. I'm in awe. I live on a farm…with three boys. WISH I had some cutey little girls around to dress up. Thank you for inspiring all of us! And Happy birthday to your sweet little girls.


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Meaning of "spring to mind" in the English Dictionary
(Definition of "spring to mind" from the Cambridge Advanced Learner's Dictionary & Thesaurus © Cambridge University Press)
(Definition of "spring to mind" from the Cambridge Academic Content Dictionary © Cambridge University Press)
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- spring roll
- spring sth on sb
- spring tide
- spring to life idiom
- spring to mind idiom
- spring up
- spring-clean
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the activity of knitting something, or a thing that is being knitted


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Over the top - Day ride
A long day over the North York Moors, courtesy of IMTC – the International Motorcycle Tour Club.
Sunday morning often sees a group of us meeting up for a day's ride out. This time we started at one of the IMTC's favourite cafes for breakfast just outside Gainsborough. With full tanks, we headed off eastwards through Gainsborough on the A631, then turned left on to the B1398 and travelled along quiet B and unclassified roads through Kelsey and Melton Ross to Barton-upon-Humber, and over the spectacular bridge. The tide was out and the views down the estuary were superb, the weather dry and clear.
On the other side, we turned west, then north on unclassified roads to the quaint sounding Cherry Burton and the comical sounding Wetwang. Wetwang might sound like a joke, but it really does exist and Richard Whiteley, former host on Channel 4 show Countdown, was once mayor of this pretty little Wolds village. Instead of heading for the popular Seaways bikers' cafe at Fridaythorpe, we turned north to Sledmere, which is famous for the Georgian Sledmere House and Gothic Sledmere Monument.
After lunch at Sledmere, we carried on north on more unclassified roads through West Lutton and Yedingham onto the main A170. Three of us (all riding BMW GSs, as it happens) decided to split off here, as we wanted to ride the forest road from Levisham. This starts from Levisham station on the North York Moors Railway – the public road stops, but you can carry on over the level crossing and along the private road. The surface is reasonable if it hasn't rained – there's 200 yards of unsurfaced dirt, followed by two miles of Tarmac and another two miles of graded forest road. All are passable with care (we saw an R1 coming the other way!) and we reached public Tarmac again without a problem.
We met up with the rest of our group at Rosedale Abbey, which has never actually been an abbey. In the 12th century, a group of Cistercian nuns built a priory here, though all that's left of it now is the stone stair turret at the back of the Victorian church.
Back with the main group, we rode up Chimney Bank to Hutton-le-Hole. This hill is notoriously steep, believed to be one of the steepest surfaced roads in Britain, and said to be greater than 1-in-3. At the top, there's a sign advising cyclists to dismount, which makes sense – could the average cycle brakes cope with 1-in-3? Chimney Bank has been used for hillclimb events in the past, which must have been spectacular. The view from the top over Spaunton Moor certainly is, the heather in full bloom when we were there, turning miles of moorland into a purple carpet as far as you could see.
Heading south now, we crossed the A170 at Keldholme and again followed unclassified roads, this time ending up at Barton-le-Street on the B1257. Turning right onto this road, then left, took us through the grounds of Castle Howard to join the A64. This 18th century stately pile (Castle Howard, not the A64) is one of the most famous landmarks in North Yorkshire, set in the Howardian Hills and surrounded by a large estate. Renowned as the location for both screen versions of Evelyn Waugh's novel, Brideshead Revisited.
We turned right onto the A64, then off again after about half a mile to Kirkham Priory, where the Augustinian priory ruins lie in a very peaceful spot by the River Derwent. Unclassified roads again through the village of Leavening onto the A166. Right then left to Great Givendale, Millington and Kilnwick Percy, where we finished the ride at the tearoom. Kilnwick Percy Hall is now the Madhyamaka Buddhist Centre, which also has a cafe, and we enjoyed excellent cake, sitting in the garden soaking up the sun.
About 280 miles (for me door to door) over a mixture of A, B and unclassified roads through some of Yorkshire's best topography. A great day's motorcycling.
Words & Pictures: Dave Audin
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Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers Hardcover – Jan 24 2006
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From Publishers Weekly
For the past five years, Microsoft employee Scoble has maintained one of the most popular blogs on the Internet. Mixing personal notes with passionate, often-controversial commentary on technology and business, his blog is "naked"—i.e., not filtered through his employer's marketing or public relations department—a key part of its appeal. In this breezy book, Scoble and coauthor Israel argue that every business can benefit from smart "naked" blogging, whether the company's a smalltown plumbing operation or a multinational fashion house. "If you ignore the blogosphere... you won't know what people are saying about you," they write. "You can't learn from them, and they won't come to see you as a sincere human who cares about your business and its reputation." To bolster their argument, Scoble and Israel have assembled an enormous amount of information about blogging: from history and theory to comparisons among countries and industries. They also lay out the dos and don'ts of the medium and include extensive statistics, dozens of case studies and several interviews with famous bloggers. They consider the darker aspects of blogging as well—including the possibility of getting fired by an unsympathetic employer. For companies that have already embraced blogging, this book is an essential guide to best practice. (Feb.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Scoble, a video blogger for Microsoft, and technology guru Israel have put together a bible for business bloggers. Drawn from their own experiences, as well as from numerous comments posted to their blog (http://redcouch.typepad.com/), they have produced a book with the conversational style of blogs. Starting with a brief history of -Word-of-Mouth- products such as the ICQ global instant messaging service and web browser Firefox, and placing blogging firmly in this context, they state that blogs are -Word-of-Mouth on Steroids.- Included are interviews with company bloggers from the technology industry, of course, but also from various other businesses. Scoble and Israel outline the right and the wrong ways to blog in a business context (e.g., don't say anything you wouldn't say directly to a client or the company VP) and provide basic advice on blogging generally and on related emerging technologies. The key points of the book are that blogs are better than traditional one-way marketing because they allow instant two-way communication with customers, developing a loyalty unmatched by other marketing endeavors. In fact, if a business doesn't blog, its customers will abandon that company in favor of one that does. This book should be in all public libraries and academic business collections.—Robert Harbison, Western Kentucky Univ. Lib., Bowling Green (Library Journal, January 15, 2006)
For the past five years, Microsoft employee Scoble has maintained one of the most popular blogs on the Internet. Mixing personal notes with passionate, often-controversial commentary on technology and business, his blog is "naked"—i.e., not filtered through his employer's marketing or public relations department—a key part of its appeal. In this breezy book, Scoble and coauthor Israel argue that every business can benefit from smart "naked" blogging, whether the company's a smalltown plumbing operation or a multinational fashion house. "If you ignore the blogosphere... you won't know what people are saying about you," they write. "You can't learn from them, and they won't come to see you as a sincere human who cares about your business and its reputation." To bolster their argument, Scoble and Israel have assembled an enormous amount of information about blogging: from history and theory to comparisons among countries and industries. They also lay out the dos and don'ts of the medium and include extensive statistics, dozens of case studies and several interviews with famous bloggers. They consider the darker aspects of blogging as well—including the possibility of getting fired by an unsympathetic employer. For companies that have already embraced blogging, this book is an essential guide to best practice. (Feb.) (Publishers Weekly, December 5, 2005)See all Product Description
Customer Reviews
Top Customer Reviews
It is an excellent book. I am passionate about business blogs. I truly believe they have value for a business. The book re-affirms this. Naked Coversations is easy to read, fast and well organized. It combines advice on blogging (and why blogs help companies) with stories of real bloggers.
Blogs have dangers but those dangers tend to be over rated. Not blogging is a greter danger. As I have said many times, blogs are a new media. Companies that ignore it do so at great peril. At the same time, blogs cannot be blatant self or company promotion - readers (and other bloggers see right through that and can decimate a company).
This book ranks an 8 out of 10 on the Jim Estill Scale (and I am a tough marker). How do I know if a book is good? If I make a change as a result. I turned off word verification on my blog to make it easier to comment (I still review all comments and don't let spam through but am trying to make it easier to have a conversation). I get twice as many emails as comments on my blog as a result of my blog. The book drives home that comments and coversations are good.
I also know a book is good if I buy multiple copies for people that I think should read it. And in this case I did.
Both "A-List" bloggers, the authors admit their bias as "blogging champions" who deem blogs essential for business. They passionately document the right - and wrong - way to blog. Their advice ranges from the broad, be authentic - not corporate, to the specific, how to choose a title for your blog.
Hundreds, if not thousands, of businesses (including 40 companies from the Fortune 500 list) have jumped on the blogging bandwagon. How do you know if it's right for yours? The bottom line is this: If your customers want a blog, you better start one before someone else starts one about you.
Although the book was written as things like RSS and podcasting were just emerging, much of the advice in the book will not soon be dated. If you think a blog might be right for your company, this book belongs on a short list of resources that you can't afford to ignore.
Our book club author William Zahn wrote:
In the last decade, marketing has undergone a major shift from one-directional messages to conversations. The primary reason for the shift is the widespread acceptance of blogs. Blogs provide a number of benefits to organizations, including greater access to honest feedback from customers.
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble and Shel Israel takes us into the world of corporate blogging, weighs the pros and cons for companies, and gives us some guidelines to follow should we decide to enter into a conversation with our customers.
Actionable Books summarized this through their book club, to check out the rest of William's summary, go to [...].
Most Helpful Customer Reviews on Amazon.com (beta)
I've been a late recruit to the Blogosphere, but I'm now lapping up everything that I can find. One of the most fascinating things to someone who's taught neurology for years, is the way in which links are developing in almost exactly the same way as occurs in the developing brain, and the same principles apply in the Blogosphere, and in the brain of mature individuals as they learn new information.
This book starts with a quick overview of why blogging is becoming such an important part of our lives, and then we're off. We get straight into tons of practical advice.
Although I'm an admitted newbie, I think that even experienced users will likely find a lot to interest them here.
The book identifies eleven tips on how to Blog, with a nice section on each:
1. Get found easily
2. Read and comment on blogs before starting your own
3. Keep if simple and focused
4. Show passion
5. Demonstrate authority
6. Allow comments (Not everyone does, but the authors are quite right in saying that a good blog is a conversation)
7. Be accessible
8. Tell a compelling personal story
9. "Be linky"
10. Build real world relationships
11. Use your referrer log
All of this is sage advice, and the book contains loads more.
By the way, it's also a fun read: so naturally, it is highly recommended!
While the authors enthusiasm for something they themselves do well can be understood, their perspective is limited. For example, they cite Apple and Google among companies that discourage employees from maintaining blogs. The author's attitude is that "some cultures are open and others closed." Frankly it appears Scoble and Israel have no conception of all the legal reasons why organizations may choose to discourage blogging. Trade secret, security, privacy, harassment, international laws all must be scrupulously observed to protect a company against potential liability and unless platoons of lawyers are to be employed merely to review proposed blog postings, many companies are well advised to discourage employees from posting.
Thus, the authors threat that companies that discourage blogging "will be perceived in the public eye as less interesting or relevant than those that do" is humorous as well as misinformed.
Claims such as "[b]logging is cheaper and more effective than most marketing programs in use today" are simply unsupportable, though the authors do cite a couple of examples. But exceptions do not make a rule.
Scoble and Israel fully admit to their personal enthusiasm for blogging and they are indeed believers as every page makes clear. They do present a solid framework for business blogging with lots of solid tips for those sticking a toe in the blogging waters.
But on the whole, blogs are simply one more tool for organizations to consider. For many companies (and, particularly, individuals), blogging may make a substantial difference - but, as with everything else, for most it won't.
Given all my reservations, I would still recommend that managers at least give this book a fast read, just to stay current with blogging and what the buzz is all about.
Don't miss this book even if you and/or your organization haven't yet jumped into the blogosphere.
Scoble and Israel hammer home the point that blogging and other forms of social media are transforming how businesses communicate with customers, suppliers, and all their constituencies.
But this isn't a one-sided, navel-gazing tome on the virtues of blogging. This book is full of hard-hitting advice from dozens of successful bloggers on what makes some blogs work and others flame out.
The book itself is like a blog on steroids, but with a natural thread through the topics that leads the reader easily from one subject to the next. It's more of a conversation than a traditional book.
Throughout the case studies, the authors let the voices of the bloggers shine through, giving the reader a sense of the issues each company faced. When the authors agree or disagree with how a business handled a situation, they let you know-in a civilized way.
Scoble and Israel boil down their research and experience to help businesses understand the nuts and bolts of blogging without going geeky on the reader. They've got eleven tips for a successful blog, how to blog your way through a crisis, and an update of Scoble's Corporate Weblog Manifesto.
Make no mistake-this is a business book. If you're blogging now, read it for the hundreds of insights you'll uncover. If your organization isn't blogging, use this book as a discussion starter for deciding whether blogging is right for your company.
However, the authors make a great case for blogs and showcase their power in crisis management, recruiting, and customer support and evangelism. Companies that capitalized on this trend (Microsoft, L'Oreal) came out as big winners, and companies which failed to do so (Kensington, Google) have looming PR crises. Blogs can be instrumental in two-way marketing, and in today's world of 'citizen journalism' they can make for great customer evangelism tools, or if you're not careful, a public bashing from online and offline press. As the authors point out, people are more polite when they know you are listening. The PR folks, the marketing consultants, and mom-and-pop shops stand to benefit from ideas described in this book.
Blogs may not be revolutionary after all, but without a doubt, they add to the repertoire of marketing and PR strategies. Blogs are word-of-mouth on steroids; blogs can make or break your company in a span of several hours, and you better figure out what you're going to do about it before it's too late.
The authors put forward a convincing case that businesses large and small need to take blogging seriously. On the one hand, corporate blogging can provide excellent return on investment, particularly in terms of search engine rankings but also, less quantifiably, in shared community perceptions. On the other hand, ignoring the blogosphere or entering it without taking account of its culture risks injuring a company's credibility. A key point is that blogging, unlike traditional public relations, is as much or more about listening as it is about speaking.
The authors divide the book into three sections. The first provides a series of case studies exploring different aspects of corporate blogging. Scoble and Israel point to corporate (and national) culture as the major differentiator between companies which encourage blogging and those which do not. Some companies like Google and Apple have turned corporate secrecy into a competitive strategy. Others simply let the big boss blog, preferring not to allow the minions to express themselves in their own voices. Microsoft and Sun are among the forward-thinking corporations which recognize the public relations value of encouraging their employees to talk online about the products and ideas they care about. The second section gives very practical tips about how and how not to blog about business. The third section, which is the shortest, provides a broader perspective on the place of blogging among other emerging technologies and trends.
Robert Scoble did a tremendous job with Channel 9 while he was at Microsoft. His video interviews introduced me to the people building the technologies I use everyday. I now feel a kind of personal connection to Microsoft and its employees. This would never have happened through advertising and traditional public relations. It came as a result of letting employees speak publicly about what they are working on. Rather than thinking about the company as a `Borg,' I regard Microsoft as a collection of extremely interesting and creative individuals who also listen and respond to what others have to say about their products.
Naked Conversations is not a technical book about how to set up a blog. Rather, it's an introduction to the culture of blogging and how it contributes to business today. Clearly, anyone considering blogging about business will want to read this book first--not just to avoid getting `dooced'--but to gain the right perspective on the risks and returns of talking and listening to customers online.
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