text:
Tell Me What the Time Is (Whiz Kids)
The Whiz Kids are a group of children - and a dog - who explain scientific subjects in a simple and friendly way. This book gives lots of simple facts about telling the time in a clear and concise way. The information is brought to life and reinforced by simple experiments which allow children to see science at work for themselves. Young readers are encouraged to observe, explore and ask questions about the time and the changes that happen throughout the year. Investigative skills are developed through the use of simple "how", "what" and "where" questions. "Tell me what the time is" introduces children to the conventions of non-fiction text as it contains features common to most reference texts, such as a contents page, captions, an index and a glossary.
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text:
Knowledge Base
The VMware Knowledge Base provides support solutions, error messages and troubleshooting guides
Editing template settings in vCenter Server 4.1 fails with PropertyCollector error (1025367)
- Unable to edit the settings of the template that was converted to a virtual machine in vCenter Server 4.1
- Editing template settings fails
- You see the error:
Call "PropertyCollector.RetrieveContents" for object "propertyCollector" on vCenter Server "<name of vCenter Server>" failed.
This issue is resolved in VMware vCenter Server 4.1 Update 2, available at VMware Downloads. For more information, see the VMware vCenter Server 4.1 Update 2 Release Notes.
If you are unable to upgrade to vCenter Server 4.1 Update 2, work around this issue by connecting the vSphere Client directly to the ESX/ESXi host and edit the settings from the vSphere Client.
Alternatively, you can remove the virtual machine from the inventory and then add it back to the inventory, each time the VirtualCenter Service starts.
To remove the virtual machine from the inventory and add it back to the inventory:
- Power off the virtual machine.
- Note the ESX/ESXi host on which the virtual machine resides.
- Right-click the virtual machine and click Remove from Inventory.
Note: If the virtual machine is removed from the inventory using a vSphere Client connected directly to the ESX host, it may still appear in the inventory view within vCenter Server as an orphaned virtual machine. If this is the case, remove this orphaned virtual machine from the vCenter Server inventory .
- Browse the datastore and locate the virtual machine.
- Right-click the <vm name>.vmx file and click Add to Inventory.
- If you are unable to add the virtual machine, close the vSphere Client from vCenter Server.
- Log in directly to the ESX/ESXi host on which the virtual machine resides using the vSphere Client. To do this, you must know the root password.
- Browse the datastore and locate the virtual machine.
- Right-click the <vm name>.vmx file and click Add to Inventory.
- Log in to vCenter Server using the vSphere Client.
Note: You can also use this procedure for a template virtual machine. To do this, convert the template into a virtual machine, remove the virtual machine from inventory, re-register the virtual machine, and then convert it back to a template.
Update History
Request a Product Feature
To request a new product feature or to provide feedback on a VMware product, please visit the Request a Product Feature page.
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subset: commoncrawl


text:
The Information Collective
We are creating the next generation of education by creating a 4 dimensional source of information. Where knowledge is stored, not only in 3 dimensional models but also in the dimension of time. Explore earth and human history in a way that has not been done before.
Project 1845: Beijing 1751 CE
Explore the center of Chinese culture before western influence on its architecture by exploring the city of what it looked like in the mid 18th century.
Babylon, Iraq 1850BC
Explore one of the first civilizations on earth with one of the first cities on earth. Explore the Hanging Gardens to the fabled 'tower of babel' Etemenanki.
Tenochtitlan 1520 CE
Explore the pinnacle of the Aztec civilization of what it looked and felt like before the Spanish turned up in the 16th century.
Jupiter, Europa
Explore the surface of Europa, Jupiter's ice-covered moon. Explore first-hand its hostile environment and what we expect to find when we send our first probes
Jupiter, Io
Explore the volcanic moon orbiting Jupiter, Io. See how chemistry and geology makes these unique structures and shapes.
Knossos, Crete 1500 BCE
Explore the history and the facts of the Minoan civilization on Crete and see first hand what sparked the mythology of King Midas and the Minotaur's labyrinth.
Latest Articles
New Helpful Infographic
We've created a simple infographic, answering the most prominent questions we get asked regularly. read more…
4th Anniversary: A Message from Bohtauri
Today marks a very special day for us. Exactly now, four years ago was when I began my internet project of creating historical sites for schools to teach history. read more…
Youtube Video: Flyover of the Southeast Suburbs in Beijing
New video released on Youtube yesterday. Its a simple flyover of some of the suburbs in the Beijing model, read more…
March Update
Its been a while since we have made a decent update so here we are. We will be taking a slower approach to updates over April since our team leader Bohtauri has to focus on other things but once thats done, expect lots of new things. A lot has happened since January and here are some highlights. read more…
The Tlachtli Built
The Tlachtli is the Aztec version of the ballgame is called ōllamalitzli (sometimes spelled ullamaliztli) and are derived from the word ōlli "rubber" and the verb ōllama or "to play ball". The ball itself was called ōllamaloni and the ballcourt was called a tlachtli. read more…
First Tenochtitlan Building Completed
We have been hard at work, laying lots of groundwork but we have also built the first monument in Tenochtitlan read more…


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Comments about 'Jabari Parker back on the court, not planning to serve Mormon mission at 18'
- Oldest first
- Newest first
- Most recommended
His only mission right now should be learning to nail jump shots.
- 12:12 p.m. Dec. 5, 2012
- Like (1)
- Report abuse
Has anyone told him that the LDS church has an institute building and LDS apartments across the street from the MSU campus? I got find a way to get this message to Tom Izzo. Please Jabari don't get sucked into the Mormon culture superiority complex. Plus...much more diversity. I'm sure the 4 hours from Chicago will help as well.
- 1:02 p.m. Dec. 5, 2012
- Like (1)
- Report abuse
Missions are great but they are not for everyone.
- 1:03 p.m. Dec. 5, 2012
- Like (2)
- Report abuse
This "Diversity" garbage is so overrated. Come to Utah. See how the
church is supposed to work. Then go out and help those in the "mission
field." You know the place that has fewer monthly baptisms than the Utah
If he doesn't go to BYU then the only logical choice is Duke. (And I hate Duke) MSU can't develop a decent pro player.
- 3:39 p.m. Dec. 5, 2012
- Like
- Report abuse
Oh, I'm sorry. I thought this was the "unrighteous judgment blog". At least that is what everyone else is doing (including you), so I thought I would pile on the bandwagon.
- 4:06 p.m. Dec. 5, 2012
- Like (2)
- Report abuse
Haven't talent in something can easily put you in the spotlight on every
descision you choose to make. David archuleta, Manti Teo, the Osmonds, Jimmer
Freddette, Luke Staly all had achieved great talent before mission age and
performed in front of thousands so people follow there descisions like crazy.
Any case I have seen several explanations of Laban and God always tells us to do what is right. What Nephi was told was foreign to him he hesitated. For active friends and neighbors trying to make that descision but not well known besides family and friends I would not put them down for choosing not to go. Wish they would and do what I can to encourage them. I think you can defend righteous principles withoug unrighteous judgement, Encourage people to keep the commandments and such help them repent when they need too. Were not Protestants. All missionaries who go out willingly sacrifice. And performers who are well known well there sacrifice might be more visible than the average Joe. A mission is what Church leaders have repeatedly urged for all worthy young men and we should encourage them.
- 5:10 p.m. Dec. 5, 2012
- Like
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While I wish that he had chosen to serve a mission now and hope that he will choose BYU, it is not for me to judge him. Whatever he chooses, I hope that people who are judging him don't drive him away.
- 7:51 p.m. Dec. 5, 2012
- Like
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text:
War and Peace
by Leo Tolstoy
War and Peace Volume 4, Part 4, Chapter 8 Summary
- You'd think that under such horrible conditions the Russian soldiers would be all miserable and depressed. But no, they're actually pretty happy.
- We get a little scene between some characters we'll only see for the next couple of chapters.
- They're trying to warm up by a campfire, telling some war stories and legends about how French corpses don't decompose.


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Don't ruin peaceful residential area
Published: Tuesday, February 1, 2005 at 4:30 a.m.
Last Modified: Monday, January 31, 2005 at 8:07 p.m.
To The Editor: As newlyweds in 1967, we moved out to the Long Island suburbs hoping to escape city life's noise and dirt. We found what we were looking for in a subdivision down the road from a quarter horse farm and potato field.
By the time my husband retired in 1995, a major shopping mall had been built in the area. The potato field had turned into a strip mall with about a dozen stores and a 12-plex movie theater.
Lights from the shopping mall and this strip mall and the accompanying noise from early morning cleaning equipment removed any semblance of the peace we'd originally sought.
Traffic and taxes were abominable.
There was no longer any reason to stay. Excessive development had burst our dream bubble. We decided to move to Hendersonville and chose the protected North Rugby area because it was beautiful, peaceful and had residential zoning. We joked about the lack of traffic.
Now we're facing another bubble burst because a greedy supermarket chain doesn't want to accept that it's neither wanted nor needed.
Please, please, if you have any influence in the decision to change this zoning, don't allow any commercial development.
Isabel and Bill Cutler
Reader comments posted to this article may be published in our print edition. All rights reserved. This copyrighted material may not be re-published without permission. Links are encouraged.
Comments are currently unavailable on this article


text:
Recharge in the spaciousness of your vibrant, revamped Mega Room haven, and let the park-filled view quiet the city's hum. Relax by sinking into a luxurious lounge chair. Snack from the Munchie Box as you zone out while gazing at Beaux Arts details in the carpet of this Mega Union Square accommodation.Read More
Discover the Fabulous Room and upgrade your stay. Learn More >
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text:
Woven Wednesday: Free Shipping on 1+ Yards of any woven fabrics through 11:59 p.m. EDT July 27th.
Check out my DIY handbag pattern collections: Generation One makes a sweet little squarish bag; Gen Two Is still ladylike but more rectangular and a bit roomier. Links are provided to pictures of the construction process on Flickr.
© 2008-2015 Spoonflower Inc


text:
Talk:Pierluigi Bini
From Wikipedia, the free encyclopedia
|This article must adhere to the biographies of living persons policy, even if it is not a biography, because it contains material about living persons. Contentious material about living persons that is unsourced or poorly sourced must be removed immediately from the article and its talk page, especially if potentially libellous. If such material is repeatedly inserted, or if you have other concerns, please report the issue to this noticeboard. If you are connected to one of the subjects of this article and need help, please see this page.
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A7 speedy[edit]
This article is replete with unsupported peacock terms. For example, it states that the man revolutionized rock climbing, but does not give any specifics on that. -- Blanchardb -Me•MyEars•MyMouth- timed 01:37, 21 August 2009 (UTC)


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I've noticed a lot of people saying that VD is the key to victory against Atlanta this week because they "don't have anybody that can cover him".
Well, I looked at the stats at Football Outsiders and Atlanta does quite well against Tight Ends -- 10th overall in adjusted performance:
9.2 adjusted passes attempted at the tight end, 52.7 yards per game, 5.7 yards per attempt.
However, Atlanta has done very poorly against #1 WRs (24th) and average against #2s:
Against #1 WRs, 112 YPG allowed, 9.9 passes attempted, 11.3 YPA.
Atlanta is 25th against the rush -- adjusted performance.
We are 8th against the TE pass, 18th Against #1 WRs, 4th against #2 WRs, and 27th vs. RBs. We're getting gouged for 6.8 yards per attempt on short passes to RBs.
Based on that weakness we have, I think they're going to try and run a lot of screen plays to Jerious Norwood -- he's deadly in the open field and that would slow down our pass rush. Not really sure how to neutralize that threat.
When we're on offense, our best bet is to (1) pound the ball up the middle and (2) take play-action shots downfield -- that's what Football Outsiders stats dictates (weak v. RBs and WRs). They are 29th vs/ runs up the middle and off of Left Tackle, but are 4th in the NFL against runs off right tackle. So, don't run at Jamaal Anderson.


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This is a 2 in 1 request attempt.
1. I'm trying to pull the values of a specific custom field named (status_value) located within custom posts generated by the subscribers and show them within the loop_posts page one after the other based on the condition that IF the user filled up the status_value field, display it, if not, don't.
I took a look at the following codex link explaining the custom fields and my guess is that I will be using something similar to:
<?php $key="mykey"; echo get_post_meta($post->ID, $key, true); ?>
In my case, I tried:
Status: <?php echo get_post_meta($post->ID, 'status_alert', true); ?>
This works fine for pulling the custom field value, but I'm stuck with the static display of the wording "Status:" and I need it displayed IF the value is filled up or or else display none.
2. The second challenge is to limit the amount of characters of the outputed value of "status_value" given it will be displayed within a div of 480px width.
I found this thread and it seemed logical to combine it with the 1st step, but how to blend both functions?


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Application date for Grassland Reserve Program
Published: Tuesday, March 2, 2010 at 6:01 a.m.
Last Modified: Monday, March 1, 2010 at 7:18 p.m.
THIBODAUX — Landowners interested in being considered for a program to conserve vulnerable grassland from conversion to cropland should submit applications to their local USA Service Center by March 26.
The 2010 Grassland Reserve Program is designed to help conserve valuable grasslands by helping maintain ranching operations.
The program offers a payment to the landowner for a permanent right of way or for rental contract agreements.
Rental agreements are paid on an annual per-acre payment and may be for 10, 15, or 20 years. Rental payments in Lafourche and Terrebonne parishes are $12.50 per acre per year of contract.
Eligble lands include privately-owned or Tribal grasslands, land that contains plants for which grazing is used, or land that is located in an area dominated by grassland, plants, or shrus that has potential to serve as a wildlife habitat.
For more information, contact John Boatman at the Thibodaux National Resources Conservation Service office at 447-3871,
Reader comments posted to this article may be published in our print edition. All rights reserved. This copyrighted material may not be re-published without permission. Links are encouraged.


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Grayhawk Golf Club
Video Results
Rosaforte: Phil to try out coach Andrew Getson
Schwab Cup. So let's get to meet Mr. Andrew Getson just a little bit better. Of course he is a instructor at Grayhawk Golf Club . Played Ten years on the Australian and web.com tour. And how about some of his former clients? You might know
Grayhawk Golf Club
This awesome public golf course was the stage for the inaugural Target World Challenge, hosted by Tiger Woods, as well as the Tommy Bahama Challenge, a made-for-TV event featuring --among others-- young major champions Zach Johnson and Geoff Ogilvy.
Luxury resort Albany hosting Tiger's Hero WC
recovering from recent back surgery. This is the 17 th edition of the event, first won by Tom Lehman in 1999 at Grayhawk Golf Club in Scottsdale, Ariz. The tournament has also been contested at Sherwood Country Club (2000-13) and Isleworth
Report: Mickelson interested in swing coach Getson
Mickelson has tabbed Andrew Getson as his next instructor, . Getson, a 41-year-old Australian, teaches out of Grayhawk Golf Club in Scottsdale, where Mickelson first landed after leaving Arizona State in 1992. According to his website, Getson
Spieth, Day headline Hero World Challenge field
make an appearance at the event, held Dec. 3-6. Albany will be hosting the event for the first time, joining Grayhawk Golf Club (1999), Sherwood Country Club (2000-2013) and Isleworth Country Club (2014) as venues in the event's 16
Am Tour: 14-year-old Jain in the hunt at National Championship
So a big appeal to Golf Channel Am Tour events are the tournament quality venues. Jain's 2015 schedule included Grayhawk Golf Club and Barona Creek. This Spring, at the Western Masters at PGA West, Jain followed up a first round 98 on the Nicklaus
Am Tour: Dyer, Reeves prevail in deep Hogan, Sarazen flights
But after a third round 77 on the Talon course at Grayhawk Golf Club that he first began to think he had a real good shot ..... He shot a final round 82 on the Talon Course at Grayhawk Golf Club , capped with a back nine 39. The Sarazen flight
Am Tour: Can Fox break through for national title?
Snellville, Ga., competing in his fifth nationals, aced the 5th hole with an 8-iron on the Talon Course at Grayhawk Golf Club . It was the 61-year-old's first ever ace, and it came in dramatic fashion. "I hit it right over the stick
Am Tour: Harris carries the pride of Michigan's 'Three Musketeers'
medalist honors), finds himself at the top of the Sr. Jones flight after an opening round 83 on the Talon Course at Grayhawk Golf Club . Coming back to nationals time-and-time again may be helping Harris and the Michigan gang find a comfort zone
Am Tour: Spencer makes the most of his retirement
place finish at the Northern California Championship and a 4th place finish at the Western Open, held at 36-hole Grayhawk Golf Club , which makes up two of the four rounds at Nationals this week. Feeny is no stranger to the four-day Nationals
Am Tour: Feherty kicks off 2014 Senior Nationals at Talking Stick
s the Seniors' turn to tee it up at two of Scottsdale's top 36-hole facilities: Talking Stick Golf Club and Grayhawk Golf Club , located 11 miles apart. Golfers of all abilities, but with a similar thirst for competition, have the chance
Am Tour: Champions crowned in Championship and Hogan flights
Steelers on Thursday Night Football – and he wasn't nervious. But he a history of trouble on the Raptor Course at Grayhawk Golf Club before in a previous Golf Channel Am Tour Major held on the Raptor. "I just can't play the first two holes here
Former Am Tour Nationals champ chases another title, Champions Tour
fired a 1-over-par 73 on the Talon Course at Grayhawk Golf Club . Having already played the previous two rounds at ..... be playing his final round on the Raptor Course at Grayhawk Golf Club on Friday with Hardeep Dhani of Poway, Calif
2014 Golf Channel Am Tour National Championships
Bill Coore and designs set on Native American reservation land just east of downtown Scottsdale. Just up the road, Grayhawk Golf Club 's Talon and Raptor courses fill out the four-day event. Each of the six flights will contest one round on each
Conover wins over field at Am Tour Championship
70s. So you could give him a pass if he wasn't in the best of moods after Tuesday's 102 on the Talon Course at Grayhawk Golf Club . But he wasn't the least bit upset. He was just looking forward to his next round, Round 3, when he was sure
San Jose couple shares Am Tour National Championship experience
On Tuesday, they played 11 miles from one another during the Am Tour National's first round. Taher played at Grayhawk Golf Club and Rodriguez played his first round at Talking Stick Golf Club. A few bad holes in the rain led to a 95 for Taher
Jacobsen kicks off Am Tour Nationals in Scottsdale
streets as well as golf courses, including the courses at Talking Stick on Monday. The other host courses at nearby Grayhawk Golf Club , however, were open on Monday afternoon, for practice rounds as the inclement weather moved out of the area
Record Field of More Than 1,250 Set to Compete in 2014 Golf Channel Amateur Tour National Championships, Sept. 9-18
Senior National Championship (age 50+), Sept. 15-18. Host courses for the National Championships will be Grayhawk Golf Club 's Talon and Raptor courses, and Talking Stick Golf Club's North and South courses. Talking Stick Resort – Scottsdale
Golf Channel Am Tour National Championships Select Scottsdale as First-Time Host City in 2014
courses for the 2014 national championships will be Grayhawk Golf Club 's Talon and Raptor Courses and Talking Stick Golf ..... said Joe Shershenovich, director of golf at Grayhawk Golf Club . "The Golf Channel Am Tour is a great way for amateur
Mickelson leaves door open for move to Arizona
that we have here," he said. "It's home to the first corporate deal or business deal that I ever did with Grayhawk Golf Club and we still currently have. It's my first golf course design up at Whisper Rock. I have all these ties. Plus
Matt Melrose's Final Words
I have been working with a new coach over the past three months; his name is Andrew Getson and he works out of Grayhawk Golf Club in Scottsdale. I feel we are making good progress and the game is strong and I'm ready for the most rigorous of
Tucson vs Scottsdale Which Arizona golf destination is best
on great target golf courses such as the 36-holes Troon North, We-Ko-Pa Golf Club, The Boulders Resort or Grayhawk Golf Club . These courses showcase the natural beauty of the desert – the mountains, the saguaros and the wildlife – creating


text:
Crist CDL Practice TestsFree
Quick Specs
Total Downloads:8,793
Date Added:Nov. 23, 2005
File Size:4.49MB
Downloads Last Week:6
From Crist CDL Training Center: Testing package put together by the leaders in CDL written test preparation. We have just developed this software to allow teacher and instructors an easy to use system to get their students through the written exams. Out tests include General Knowledge, Air Brakes, Tanker, Doubles and Triples, and Hazardous Material. Our tests have been used by thousands over the last few years on our Web site, now you can bring this same great setup to your students.
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text:
The history of pediatrics is beginning to come into its own along with the history of medicine in general. There are not many volumes on the subject, and the field is still comparatively fresh, but the first ground was broken by Friedrich Ludwig Meissner's "Grundlage der Pädiatrik," in 1850. Since then there have been the writings of Brüning and of Forsyth on the history of infant feeding; historical sketches by Hennig, Escherich, Jacobi and others; a book by von Bokay, and "Pediatrics of the Past," which makes some of the early texts available. Garrison contributed a splendid article in Abt's "System of Pediatrics," and the genial Abt himself is about to become the father of a small book in the Clio series. The latest work is by George Frederick Still, of London, who is known to all pediatricians through the disease that bears his name.
About two years ago he
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(my about me is currently blank)
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text:
Hi all,
I'm sorry to jump in with a question right away! But I've been looking for an answer about what to do now on all the boards and I just can't figure it out...
FYI: There is both bleeding and + HPTs mentioned below. So it's kind of a double whammy.
While taking Prometrium (vaginally) for luteal phase defect, I got several faint positives on home pregnancy tests (13dpo-17dpo). But then I began bleeding (light but steady full flow). So I stopped taking the prometrium. I've been bleeding for a few days now--still more than spotting though less than before. But I decided to take another home pregnancy test anyways because something felt funny. Two different brands of test were positive, darker than before but still quite faint.
The doctor's office seems determined not to call me back so I'm stumped about what to do now? Do I start taking prometrium again (I've been off it for four days now)? Do I leave things as they are? Is this just the end of a chemical pregnancy? Or did I make a mistake by stopping the Prometrium in the first place?


text:
Asperger Syndrome Center - Victorville, CA
- WebMD Physician Directory of Victorville Developmental-Behavioral Pediatrician Doctors
- Related Asperger Syndrome Articles
- Victorville Emergency Contacts
- Nearby Victorville Hospitals
- Find a Local Pharmacy on RxList - Victorville
Victorville Developmental-Behavioral Pediatrician Doctors for Asperger Syndrome
Type of Physician: Developmental-Behavioral Pediatrician
What is a Developmental-Behavioral Pediatrician? A subspecialty certification by the Board of Pediatrics; practitioners have a special interest in the developmental, learning, and behavioral problems of children, and in the support of parents and children during normal development and illness.
Specialty: Developmental-Behavioral Pediatrics
Common Name:
Developmental-Behavioral Pediatrician Doctors in Victorville * results
Don't see your city? Use the WebMD Physician Directory to expand your search.
Asperger's Syndrome (Asperger Syndrome, Asperger Disorder)
Asperger's syndrome facts
- Asperger's syndrome was formerly characterized as a distinct autism spectrum disorder; the DSM-5 in May 2013 combined the diagnosis with autistic disorder into one condition called autism spectrum disord...
Read the Asperger's Syndrome (Asperger Syndrome, Asperger Disorder) article »
Other Related Asperger Syndrome Articles
Emergency Contact for Victorville
- In case of Emergency, call 911
Nearby Victorville Hospitals results
- 1Victor Valley Community Hosp
15248 Eleventh St
Victorville, California 92395
(760) 245-869
- 2Desert Valley Hospital
16850 Bear Valley Rd
Victorville, California 92395
(760) 241-800
- 3St Mary Medical Center
18300 US Highway 18
Victorville, California 92307
(760) 242-231
- 4Mountains Community Hospital
29101 Hospital Rd
Victorville, California 92352
(909) 336-365
- 5St Bernardine Medical Center
2101 N Waterman Ave
Victorville, California 92404
(909) 883-871
- 6Community Hospital San Brnrdn
1805 Medical Center Dr
Victorville, California 92411
(909) 887-633
- 7Ballard Rehabilitation Hospital
1760 W 16th St
Victorville, California 92411
(909) 473-120
- 8Bear Valley Community Hospital
41870 Garstin Dr
Victorville, California 92315
(909) 866-650
- 9Patton State Hospital
3102 E Highland Ave
Victorville, California 92369
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- 10Arrowhead Regional Medical Ctr
400 N Pepper Ave
Victorville, California 92324
(909) 580-100
- 11Fontana Medical Center
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Victorville, California 92335
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Victorville, California 92311
(760) 256-176
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Victorville, California 92357
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Victorville, California 92354
(909) 824-080
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25333 Barton Rd
Victorville, California 92354
(909) 558-600
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1710 Barton Rd
Victorville, California 92373
(909) 793-933
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350 Terracina Blvd
Victorville, California 92373
(909) 335-550
- 18San Antonio Community Hospital
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Victorville, California 91786
(909) 985-281
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tag:econsultancy.com,2008:/topics/video-rich-media Latest Video Advertising content from Econsultancy 2016-07-15T12:01:00+01:00 tag:econsultancy.com,2008:BlogPost/68084 2016-07-15T12:01:00+01:00 2016-07-15T12:01:00+01:00 The week's news in digital (in five minutes) Ben Davis
Amazon testing programmatic creative with video ads

Amazon has been testing personalised video ads, created automatically using graphics templates to combine imagery and text.

Graeme Smith, MD of Amazon's software development centre in Edinburgh told the BBC "...potentially anywhere you can see a video is potentially somewhere you could consider running personalised video ads, right across the internet."

Retargeting by retailers often involves slideshow style dynamic content - it will be interesting to see how sophisticated these Amazon video ads are in comparison.

Amazon Prime Day was big

Prime Day on 12th July, Amazon's second annual sales event designed as summer's answer to Black Friday, was the retailer's "biggest day ever", reports the FT.

Global orders were up 60% on last year's Prime Day. No figures were given by Amazon, though Prime Day was declared its busiest day of the year.

Sales included 90,000 TVs and more than 215,000 rice cookers. 2015's inaugural Prime Day, you might remember, was a bit more of a mixed bag.

ASOS introduces one-hour delivery slot

DPD has helped ASOS offer a one-hour delivery slot. Nifty.

With so many ecommerce businesses looking at same day delivery in the wake of Prime, this increased flexibility on a named day is another way to nail convenience.

Pokémon GO - where do we start?

This week has seen the augmented reality game take the press by storm.

Daily checks are needed to understand number of downloads (7.5m in the US as of early this week) and the impact on Nintendo stock.

On Thursday, the app was released in the UK (users no longer have to engineer a US workaround).

Interesting developments include proposed advertising within the game, with brands able to sponsor PokeStops.

There has been some criticism of the game, including the 'appearance' of Pokémon in inappropriate locations (e.g. Auschwitz), as well as its request to access all of a user's Google account data (since fixed).

You might like:

Should Pokemon GO give marketers hope for augmented reality?

What brands can learn from Nintendo's digital transformation and Pokemon GO

Chatbots fail 'new Turing test'

The Winograd Schema Challenge is a new and tougher Turing test, which chatbots must ace to show they are capable of common sense understanding.

Here's an example question from the test:

The trophy would not fit in the brown suitcase because it was too big (small). What was too big (small)?

Answer 0: the trophy

Answer 1: the suitcase

MIT Tech Review reports that the programs entered into the challenge were only a little better than random at choosing the correct meaning of sentences.

The best of the bunch scored 48%, with 45% possible at random. 90% accuracy is required to take home the $25k prize.

It was notable that Google and Facebook didn't enter - perhaps there is still a little way to go?

Nissan launches semi-autonomous driving

Two weeks after a driver died in a crash whilst his Tesla car was on autopilot, Nissan has launched ProPILOT, a similar semi-autonomous function.

Pushing a button on the steering wheel will keep a vehicle a fixed distance from the car in front, without any input from the driver.

The driver is still required to have their hands on the wheel, and Nissan EVP Hideyuki Sakamoto told Reuters "These functions are meant to support drivers, and are not meant as self-driving capabilities".

ProPILOThits the market next month in the Nissan Serena minivan.

Marie Claire to retail on the high street and online

Marie Claire will open a beauty store in London at Tottenham Court Walk.

The magazine has created a new brand, 'Fabled by Marie Claire', which will also sell online and deliver through Ocado.

Woz to headline Festival of Marketing

Apple co-founder and inventor of the PC Steve Wozniak will headline day one of the Festival of Marketing in October in London. See the site for tickets.

EU continues to pursue Google over competition law

The EU Commission has launched a third anti-trust proceeding against Google.

Critique of Google Shopping and Android is now followed by criticism of Google's third party site search product (Adsense for search), which doesn't allow ads from Google competitors.

Phrasee one of the first to receive VC funding post-Brexit

Finally, a bit of a shout out to Econsultancy blog favourite Parry Malm (see his virally good articles about email here).

Phrasee, Parry's startup closed a £1m funding round this week, one of the first to do so post-Brexit vote.

As we wait to see the impact on Britain's tech and startup scene, this is some cause for optimism at least.
 tag:econsultancy.com,2008:BlogPost/68075 2016-07-14T15:17:07+01:00 2016-07-14T15:17:07+01:00 Who will win the live-streaming battle: Facebook Live or Periscope? Blake Cahill
With an injection of social along with the time-sensitive nature of breaking broadcast, live-streaming is simply an age-old device repurposed for the present times.

What does it mean for all of us?

As traditional social channels are coming close to saturation, tech companies need to build new channels to invigorate their consumers.

For brand marketers, this offers a tremendous opportunity to access tech-native early-adopter millennials and post-millennials – the customers of today and tomorrow.

Most of whom have foregone broadcast, print, and 1.0 social networks for next-gen platforms.

When it comes to advertising value, according to eMarketer, digital video advertising spending grew 46% to $7.7bn in the US last year alone.

Meaning marketers are increasingly betting on the success of these live platforms.

#SendMeToSleep – the world's most sleep-inducing social campaign

A good example is the #SendMeToSleep social media campaign we rolled out in time for the World Sleep Day.

As part of this campaign – during which we actively tried to create content so boring it was capable of sending our audiences straight to sleep – Philips broadcasted what Twitter tells us is the world's longest Periscope stream.

For 41 hours straight, we showed splashes of paint being added to a canvas.

And because the whole campaign was engaging and worked as a holistic experience, more than 6,000 people tuned in to watch paint dry.

Besides being strangely soothing and entertaining, the campaign has achieved significant commercial success which should be the cornerstone of any good marketing strategy.

Periscope & Facebook Live: A modern day David & Goliath?

At first glance, it might look like Facebook is the obvious winner – it has the size, money, user base and brand trust as a popular advertising platform.

Despite all this, however, I wouldn't count out Twitter just yet.

Four reasons for choosing Facebook Live:

 Audience: Facebook has a user base of 1.2bn people.

 Brand presence: Live broadcast can bring life back to Facebook brand pages that have been lagging behind Instagram and Twitter in terms of engagement.

 Spending power: Facebook has been on a spending spree signing over 140 contracts worth more than $50m with the likes of CNN, the New York Times and BuzzFeed.

 Pioneers: Airbnb and Disney teamed up for the Jungle Book premiere, Chevrolet used it to launch its new electric car, and Patron taught viewers how to master the perfect drink.

Four reasons for choosing Periscope:

 The "cool" factor: Twitter's user base skew younger, more diverse, wealthier, more educated and more likely to live in urban areas. This will drive usage as the two platforms integrate.

 Additional features: The native app offers a dedicated space with broadcast tabs, account tracking and sketch & reaction options that just make it a bit more fun and user-oriented.

 Content: Periscope recently secured partnerships with GoPro and Thursday Night Football (NFL) to ensure a lineup of engaging content.

 Innovation: Periscope just recently announced a series of new functions such as drone feed integration, search functions, and auto-save through app and Twitter comments.

What are the downsides?

Live on camera, some products, and even some people, may not work well.

It's difficult to be smartly scripted while still coming across as authentic, and a constant stream of comments from viewers can be hard to manage and moderate.

It's also important that you own what you're streaming. No brand wants to end up tied in legal battles because they streamed content where ownership and rights haven't been made clear.

As with all new tools, it's not easy to measure a return on investment. How you measure success – do you look at viewer numbers or drop-offs, likes or the comments?

Lastly, live-streaming without a clear strategy and a clear focus on quality and relevance will ultimately disappoint the audience.

Who is the winner?

At this point, it's still too early to call.

However, the competition is heating up, with YouTube and Tumblr unveiling their competitive offering along with lesser known players such as Live.ly, Livestream, and Hang all releasing their own live broadcast services.

If you've already placed your bets then make sure your content fits with the medium and you're totally clear on ownership, quality, and measurement.

Everything after that is just a stream away.

For more on this topic, read:

What marketers need to know about Facebook's livestreaming push

Seven helpful tips for livestreaming success

Six things we learned from using Periscope to live stream from #FODM16

 tag:econsultancy.com,2008:BlogPost/68017 2016-07-07T01:00:00+01:00 2016-07-07T01:00:00+01:00 The best APAC digital marketing stats from June 2016 Ben Davis
Media habits change during Ramadhan in Indonesia

61% of the Indonesian population uses mobile (for an eye-watering average of 5.5 hours per day), compared to only 17% on desktop.

Google and GfK data from 2015 showed mobile search increasing significantly in Indonesia in the week before Ramadhan, as people prepared prayer, food and travel.

Pre-sunrise search activity increased in Ramadhan - the period when Muslims are awake and eating.

Entertainment content was popular during this period, with video consumption up by 15% during the holiday.

Ecommerce traffic increased 152% between 3am and 6am during Ramadhan.

B2B sales expectations are not being met

It seems a little obvious to say that salespeople and prospects don't always see eye-to-eye.

However, Hubspot did some research in APAC, surveying salespeople and customers in early 2016.

The disparity between subjects that each party wants to discuss during a first call is shown in the chart below.

Elsewhere in the report is possibly the funniest word cloud in marketing, which shows freeform answers clients have given when asked to describe salespeople on a first call.

Pretty clear.

Longer video ads are surprisingly popular

YouTube's APAC MD, Gautam Anand, told the FT about a trend for longer video ads in the region.

The most popular ads from 2015 averaged more than four minutes.

Four of the top ten YouTube commercials were more than five minutes in duration.

The most viewed ad, from Malaysia Airlines, embedded below, is a whopping 12 minutes.

Though snappy video has always been thought of as more shareable on social media, brands now understand that if the content is good enough, consumers will seek out longer content, such as Nike's The Switch.

See more on the future of video.

Indians happy to trade data for apps

Nearly half of Indian smartphone and tablet users have allowed access to personal data on their mobile in exchange for free apps.

Symantec-Norton polled more than 1,000 mobile consumers in India aged 16+ and discussed their results with the Times of India.

Nearly 40% had allowed access to their camera, bookmarks and browser history, with almost 30% doing the same for geolocation. Only 8% of mobile app users reject requests to access their data.

Ritesh Chopra, Norton country manager, told IANS that "36% of people grant the access to mobile data because the app they downloaded 'looked cool', regardless of its origin or reputation."

Singaporeans addicted to social networks

Outside of work, people in Singapore spend 23% more time online than the APAC average.

62% admitted to an 'addiction' to social networking and the internet, according to AIA's 2016 Healthy Living Index Survey.

More than 10,000 interviews revealed that people across APAC spend an average of three hours a day online (outside of work). In Singapore the average was higher, at 3 hours 42 minutes.

China sees big growth in proximity mobile payments

Mobile payment at the point of sale more than doubled last year in China (by number of users), according to a new report from eMarketer.

195m consumers in China will use mobile proximity payment in 2016, a 46% growth on 2015. That makes China the largest and fastest growing market for mobile proximity payment.

As a proportion of smartphone users this is 38%, compared with just 19% using these payment methods (e.g. Apple Pay) in the US.

By 2020, the report predicts, half of Chinese will be using mobile payment.

Indian ecommerce growth nearing inflection?

The Times of India reports on the gross merchandise value (GMV) run rate (predicted performance over the next year) of India's biggest ecommerce firms from May 2015 to May 2016.

A total GMV run rate of $9bn in May 2015 rose to $10.5bn in December 2015, as expected over holidays, but has since slipped to $10.2bn in May 2016.

This 11% growth is seen as relatively modest and possibly hints at an inflection in growth.

Flipkart and Snapdeal make up a large proportion of Indian ecommerce ($3.8bn and $2.2bn GMV respectively in May 2015).

Amazon is going strongly, in India for only three years, the last 12 months saw its GMV rise from $1bn in May 2015 to $2.7bn in May 2016.

For more of the same, download Econsultancy's China Digital Report, Q1 2016.
 tag:econsultancy.com,2008:BlogPost/68024 2016-07-05T14:26:11+01:00 2016-07-05T14:26:11+01:00 GSK migraine simulator demonstrates AR/VR potential for healthcare marketing Patricio Robles
According to GSK, which manufactures Excedrin Migraine medication, more than 36m people in the US alone suffer from migraine headaches, but those who don't often struggle to understand just how debilitating they can be.

So the pharma giant turned to AR and built what it says is the world's first migraine simulator in an effort to help non-sufferers understand that a migraine is more than "just a headache."

The AR headset gives non-migraine sufferers the ability to experience common migraine symptoms, such as visual distortions and sensitivity to light or aura.

As part of GSK's The Migraine Experience campaign, migraine sufferers were given the opportunity to invite a friend, family member or co-worker to use the migraine simulator to walk a day in their shoes.

The results were impressive...

Thanks to the power of the technology, the non-sufferers were able to see what the migraine sufferer actually goes through - leading to some amazing moments.

Across the board, non-sufferers reacted with feelings of shock and surprise ('I can't believe you function like that!'), quickly turning to true empathy ('I'm so sorry you go through this.' 'I'll never doubt you again.')

Those reactions were captured on camera, making for high-impact video.

One of the videos has racked up more than half a million views on YouTube, and according to FiercePharma's Beth Snyder Bulik, more than 11m views on Facebook.

All told, Bulik says The Migraine Experience videos have been viewed close to 20m times and generated more than 285,000 social engagements.

For its work, which took a year to put together, GSK received three awards at the Cannes Lions Health show.

Storytelling at its best

Healthcare marketers face many difficulties, but they also have some of the greatest opportunities to tell powerful stories.

Indeed, storytelling could be one of the keys for pharma companies looking to get consumers back on side.

GSK's Migraine Experience is a great example of the type of storytelling that pharma marketers sorely need to embrace.

While not perfect in a comprehensive sense, it's still capable of being compelling: individuals suffering from a difficult condition are able to physically share with the people around them a part of what they experience thanks to a clever application of technology.

Most importantly, the focus of the creative is not a pill, and there are no silly scenes of people walking in a forest while a voice says, "Ask your doctor if..."

But The Migraine Experience doesn't just demonstrate how pharma brands can tell better stories; it also demonstrates how technology is changing the way marketers can tell stories.

While GSK obviously can't widely distribute the AR headsets it built for The Migraine Experience, it has built iOS and Android apps that can be used with viewers like Google Cardboard to provide a similar experience.

With this app, GSK is making it possible for large numbers of people who don't get migraines to walk a mile in the shoes of a migraine sufferer – a new way to tell a story through simulated first-hand experience.

It's not hard to imagine that there are other conditions for which AR and VR could be similarly applied, or to imagine a future in which AR and VR apps help individuals do some initial self-diagnosis when confronted with symptoms that they're unsure of.
 tag:econsultancy.com,2008:BlogPost/67927 2016-07-01T15:03:21+01:00 2016-07-01T15:03:21+01:00 Mobile programmatic is now an established digital channel: Stats Patricio Robles
In fact, last month mobile ad platform MoPub declared that mobile programmatic has made the transition "from emergent to established."

In its Global Mobile Programmatic Trends Report for Q1 2016, MoPub detailed how "event-based and seasonal trends early this year now point to alignment with the most established advertising channels."

For example, political advertisers upped their mobile programmatic ad spend around key dates, such as debates.

And tax preparation companies did the same as due dates for taxes approached.

MoPub also observed that the mobile programmatic ecosystem was expanding beyond major advertisers.

In Q4 2015, over half of mobile programmatic spend was attributed to Fortune 1000 companies, and a third was attributed to the Fortune 500.

But in Q1 of this year, non-Fortune 1000 advertisers upped their spend.

Banner ads are blah, high-impact inventory drives rise of private exchanges

Looking at where that spend went, it's clear that advertisers taking advantage of mobile programmatic are looking beyond the ubiqutious but increasingly lowly banner ad.

According to MoPub, competition, which MoPub defined as bid depth, was 36% higher for interstitial inventory, and competition for video inventory was 53% higher.

To meet the demand, publishers brought on more interstitial and video inventory.

Video inventory alone grew by 32% quarter-over-quarter, and more importantly, publishers are realizing financial gains from this inventory.

Year-over-year, revenue from video ads has more than doubled.

Some of the significant revenue growth from high-impact inventory is probably the result of the growth of private exchanges.

MoPub says that 88% of spend in private exchanges in Q1 was directed to interstitial inventory, and advertisers paid 77% higher eCPMs for that inventory than in open exchanges.

With that in mind, it would not be surprising to see publishers moving to sell more of their premium inventory through private exchanges going forward.

Mobile programmatic goes global

The demand for inventory is global, and MoPub saw rapid growth in both the EMEA and APAC regions.

In Q1, EMEA inventory grew 52% year-over-year while spend nearly doubled. In APAC, inventory grew a whopping 127% year-over-year, while spend increased 104%.

But while both regions are growing at a rapid pace, there are still significant differences.

Video and native ad spend has more than tripled in EMEA, but in APAC, banner ads still account for nearly half (44%) of mobile programmatic supply.

That has decreased from 77% a year ago, though, so the trend toward higher impact ad units is evident in APAC too.

Challenges remain

Despite the fact that mobile programmatic can arguably be called established instead of emergent, challenges remain.

In 2014, a study by Forrester found that just 23% of marketers understood programmatic.

While that figure has almost certainly increased since then, programmatic is still seen as complex if not downright confusing to many marketers and use of programmatic terminology can produce blank stares.

But even for marketers that understand and have embraced programmatic, making the most of it is an ongoing process.

Issues like the role of creativity in programmatic are the subject of much debate today, and will probably remain topics of discussion for the foreseeable future.

That means marketers will have to learn and adapt as they go because as MoPub's data demonstrates, the programmatic train has clearly left the station and it will be difficult for marketers to avoid jumping on board.
 tag:econsultancy.com,2008:BlogPost/67958 2016-06-22T09:56:00+01:00 2016-06-22T09:56:00+01:00 If video is the future of the internet, here's what brands need to know Patricio Robles
If it is, here's what brands need to know.

Video is changing the face of non-video services

One of the strongest pieces of evidence to support the notion that video is the future of the internet is the impact it's having on some of the most popular online services that, unlike YouTube, didn't start out with a video focus.

For example, when Instagram, which rose to prominence as a social photo sharing app, announced a new 60-second video limit earlier this year, the company revealed that the time its users spend watching videos has increased by more than 40% in the past six months.

There's no reason to believe that trend has stopped and, while it's still a popular photo sharing app, video is increasingly becoming a bigger and bigger part of the Instagram content mix.

The impact of video is even more apparent when looking at Instagram's owner, Facebook.

The world's largest social network is now one of the most popular platforms for sharing video, and a real threat to YouTube.

But Facebook doesn't just have the potential to overtake YouTube; it could find that it is overtaken by video itself.

Nicola Mendelsohn, Facebook's VP for EMEA, made headlines recently at a conference in London when she predicted that the social network would "probably" be "all video" in the next five years.

"If I was having a bet, it'd be video, video, video," she told the audience. Why? Video packs a lot of punch...

The best way to tell stories in this world - where so much information is coming at us - actually is video. It commands so much information in a much quicker period so actually the trend helps us digest more of the information in a quicker way.

Video ads are big, but...

For brands looking to take advantage of mobile, video advertising is the low-hanging fruit.

While digital video ads - at least the good ones - aren't repurposed TV spots, they're the easiest way for brands to dip their toes in the online video waters.

But the formats most familiar to brand marketers, like pre-rolls, aren't exactly loved by consumers, and there's that darned issue of viewability.

So it's no surprise that many brands are going beyond video ads. For example, brands are creating original content for platforms like Instagram, including mini-series, and encouraging consumers to create content as part of contests.

They're also working with influencers to co-create content, and using product videos to increase conversion rates and basket sizes.

In short, there are plenty of ways brands can embrace online video and while some are associated with advertising, some of the most effective aren't.

Live video is not a fad

The biggest trend in online video recently has been live video.

Numerous brands have embraced Meerkat and Twitter-owned Periscope, as well as Facebook Live. Facebook is investing heavily in Live, and it appears to be paying off.

According to Facebook's Mendelsohn, Live has been "a bigger, faster phenomenon" than the company expected, and engagement on Live videos is "much higher," with Live videos receiving ten times as many comments as pre-recorded videos.

While live video's rise is most evident on social platforms like Facebook, brands should keep in mind that live video isn't exclusive to these platforms, as evidenced by Amazon's Style Code Live, a live 30-minute show the online retail giant produces and streams daily Monday through Friday.

It features an interactive player that highlights products as they are featured in the show, giving viewers the ability to more easily purchase them.

Mobile isn't a barrier

If there were reasons to be skeptical about video's potential, one of the biggest might have been concerns over mobile performance, as well as bandwidth and data utilisation.

But advances in mobile technology and reduced data costs mean that widespread mobile usage isn't a permanent impediment to the growth of video on the internet.

The statistics back this up: Facebook's Mendelsohn revealed that the company's users are watching an average of 100m hours of video every day on mobile devices.

Sound is optional

Video has traditionally been an audiovisual medium, but the internet is changing that.

On Twitter and Facebook, videos autoplay without sound, challenging brands to find ways to deliver video content that's compelling even without audio. One of the more increasingly common techniques: texted video.

Video is for more than big brands

Content is king, and producing high-quality video content can require a royal budget. But costs are coming down and companies have more tools than ever to create video content without spending five, six or seven figures.

For instance, there are plenty of services that offer stock video, and video platforms are increasingly aiming to make themselves accessible to even the smallest of companies.

Just recently, YouTube launched YouTube Director, a free app that provides templates and editing tools, and is even offering businesses that spend as little as $150 on YouTube advertising the services of a filmmaker who will come to their location to film an ad spot.

New technologies will change the game

New technologies, such as virtual reality, are offering new opportunities for brands to create compelling original video content.

Naturally, some of these technologies are expensive - pro VR cameras can cost tens of thousands of dollars - but some, like drones, don't require mega-brand-sized budgets and they can still captivate.

Drone-captured video, for instance, has been used to great effect by small businesses like Capt. Dave's Dolphin & Whale Watching Safari, which has racked up millions of views on YouTube.

There are riches in niches

The internet, as compared to mediums like radio and television, is the most niche-friendly, and given the appeal of video content, it's not surprising that digital video is giving birth to and supporting lucrative niches.

One of the best examples of this is Twitch. Launched in 2011, the video game-focused streaming service was acquired by Amazon in 2014 for nearly $1bn.

Last year, its users watched 459,000 years of video, and that number should only rise as eSports continues to grow.

For brands, there are great opportunities to get involved in these niches through advertising, sponsorship and original content.
 tag:econsultancy.com,2008:BlogPost/67855 2016-06-15T15:05:58+01:00 2016-06-15T15:05:58+01:00 What's the optimum length for my online video? Simon Crofts
It took a lot of convincing to persuade them to keep things simple and keep the films short.

Times have changed and more enlightened clients, after reading about how shorter content is key, are asking to reduce running times – although sometimes without reducing the messages!

Generally speaking, shortening your content is a good approach.

Our stats – compiled from over 40m organic views – show average viewing time of our content to be about 1.5 minutes, but increasingly our films run for 30 seconds or less.

It's those 30-second films that have demonstrated the best returns when it comes to view rate (as defined by Google: View Through Rate, or VTR, is the number of completed views of a skippable ad over the number of initial impressions) and click-through rate (CTR).

Research conducted by VideoHub showed that duration of a video ad didn't make much difference though, even when the ad runs for over an hour!?

Clearly, there aren't many ads online that run for that time so it may just be that they were particularly well targeted.

Interestingly, research that the Mobile Marketing Association conducted with its partners showed that although duration didn't have a massive impact on view rate, it did influence the CTR, with longer videos achieving fewer clicks.

Average CTR for non-skippable ads by duration

A factor that does actually affect the VTR is the size of the video, with larger ads (pixel x pixel) having a higher view rate.

So it is important to consider exactly how your films will be displayed, not just how long they run for.

This research is really interesting and can be applied to all video content.

Even if we aren't creating ads, understanding how audiences respond to our content influences everything we make, whether it is a TV ad, an online ad or a corporate video.

Going live

Live video is a relatively new area which requires some thought around duration.

Facebook for example recommends a duration of at least five minutes, and people I have spoken to have found 5-20 minutes works well.

Live is challenging because you need to be around long enough to attract your audience (unless it has been heavily promoted), and deliver content that is still interesting for those joining late.

It's early days and will probably be the subject of a future post, but at the moment I suggest dividing your content so that if people join late it is still relevant. Short Q&As, for example.

Or create something that hasn't really got a beginning and an end, less story based and more experience based.

Don't forget to edit and reuse your 'live' content elsewhere, make the most of it!

Just to make things even more complicated, the platform your video is on also makes a difference to the engagement over time.

For example, on Facebook shorter videos get more engagement (although the value of that 'engagement' needs to be measured), on YouTube engagement can actually increase the longer someone watches.

ReelSEO has published a really interesting article on this topic.

Personally I think it's far too easy to 'like' a video on Facebook without any real engagement and brands can rely too much on this metric.

So if you are looking to achieve the best CTR with video (which most of us are), shorter films (less than 30 seconds) in a larger format tend to be the best recipe for success.

However, targeting and platforms can be just as important. Show the right content to the right people and they will watch it, even if it is an hour long!

To learn more, book yourself onto Econsultancy's Video Marketing Training Course.
 tag:econsultancy.com,2008:BlogPost/67910 2016-06-09T02:06:00+01:00 2016-06-09T02:06:00+01:00 The best APAC digital marketing stats from May 2016 Ben Davis
Alibaba's UC browser has 400m MAUs

Alibaba Group's UC Browser has surpassed 400m monthly active users globally, putting it in second place globally, behind Chrome and ahead of Safari.

Available on Android and iOS, UC is the number one mobile browser in China, India and Indonesia, available in 12 languages.

UC has 19.6% global market share, Chrome 34% and Safari 17.5%.

Social media a bigger influencer of purchasing than TV or store visits

3,500 15-to-50 year olds were surveyed and the results presented in a recent white paper, 'Revolutionising Asia: Three key trends in social media'.

The chart below shows that only 'friends and family' and 'search' influenced recent purchases more than social media.

The paper identified three trends - alongside social media's influence on commerce were the pressure to share (social content curation) and growing concerns about privacy.

The survey also looked at social commerce, with Thailand topping the charts.

40% of Thai social media users have bought products or services through social media. Japan (10%) props up the table.

This data contrasts anecdotally with US and EMEA where social commerce has failed to take hold (Twitter recently stopped development of its Buy button, though Facebook is set to try shoppable video).

300,000 using Google WiFi every week across 15 Indian railway stations

In April, Google announced WiFi networks at nine Indian railway stations, followed by a further six last month.

Numbers using the networks are currently 300,000. Find out more in the Google blog post.

Japanese consumers are put off by pre-roll

The Japanese are most likely to consider an adblocker - some 94% - according to Unruly's Future Video Manifesto.

3,200 consumers globally were surveyed on their attitudes to online video advertising.

The APAC findings include:

62% of Japanese consumers are put off a brand when they are forced to watch a pre-roll.

This figure was only 45% amongst South-East Asian audiences.

However, Japanese and South-East Asian consumers are less likely to mute video ads (76% and 75% respectively) than the global average (81%).

A third of Japanese consumers say they find ads that follow them around online 'helpful' – the global average is just 20%.

62% of the global audience said that they like to be able to control video ads. This figure was 50% in Japan.

One-third of marketers from Australia & New Zealand describe their customer experiences as 'very' or 'quite advanced'

More than half (53%) said that they were 'not very advanced' and the remainder said that they were 'immature' and 'haven't even started on this [CX improvement] journey'.

These findings come from an Econsultancy and Epsilon survey of 350 marketers in Australia and New Zealand about the maturity of their customer experience programmes.

The survey also revealed some interesting findings about the allocation of budget to customer experience improvement.

Nine out of 10 respondents said their company allocates responsibility for CX, but only around one in three said it had a dedicated budget.

Inter-department investment is evident for CX, with 41% saying they use budget that had been assigned to 'other things'.

However, 24% of those surveyed have no CX budget at all.

Nearly half of Asian 20-30 year olds shop online at least once a week

Nearly half (49.2%) of 20-30 year olds in Asia shop online at least once a week.

Nikkei surveyed 2,000 such consumers in March 2016 across 10 major cities in the APAC. The percentage of those who shop weekly was up 5.7 points from the previous survey at the end of 2014 (roughly year-on-year).

The most frequent online shoppers in the region are the Chinese, with 68.6% of them doing so at least once a week.

Respondents from Seoul were close behind (66.7%). Nikkei highlights one office worker who said they had started buying toilet paper and other daily necessities online from Coupang, a Korean retailing offering free same-day delivery above a certain order value. This level of service is becoming more evident worldwide.

The survey also looked at hours spent online in each nation. The Philippines and Thailand had an average in this age group of over eight hours. This was 5.6 hours in China and 4.2 hours in Japan.

Top APAC FMCG brands are local

When it comes to fast-moving consumer goods (FMCG), China is the market most disposed to local brands, with the top ten most-chosen brands all local.

Kantar Worldpanel's Brand Footprint looked at 44 countries measuring how many households are buying a brand and how often.

Yili tops the polls in China, bought by 88.5% of the population on average 7.8 times a year.

Click to enlarge in new window.

Hong Kong has the most connected population in the world

Hong Kong has the most connected population in the world according to GfK's Connected Consumer Index.

The study looked at a range of connected devices across 78 countries and gave each nation an index score - a single measure covering how much and on what devices users communicate or access content.

Hong Kong received an index score of 1,486, ahead of North America (1,062) and the UAE (995).

In APAC, Singapore (801) and Australia (741) were second and third respectively (13th and 17th globally).

Japan fell the furthest, year-on-year, of all the APAC markets, dropping 10 positions to 30th. The nation has this year been overtaken by Taiwan.

The charts below show global rankings by nation and region.

Globally, GfK's data over the past five years illustrates eloquently the rise of the smartphone.

Desktop pre-roll is the preferred video ad format in South-East Asia

TubeMogul's Q1 2016 report states that desktop pre-roll has a 90% share of impressions in Thailand and Vietnam.

Quarter-on-quarter growth in pre-roll's share of impressions has occurred in each South-East Asian market.

Mobile is a fast growing area in Japan, with inventory up 126% quarter-on-quarter (242% YoY).

Completion rates are higher on mobile than desktop and are also up year-on-year.

Aussie & New Zealand digital adspend is booming

Online adspend in Australia hit $1.7bn for the quarter ending March 2016. That's a 33.5% increase year-on-year.

The latest IAB/PwC Online Advertising Expenditure Report shows Australia's online growth in adspend at 25%. New Zealand recorded 31% growth.

 tag:econsultancy.com,2008:BlogPost/67921 2016-06-08T10:53:00+01:00 2016-06-08T10:53:00+01:00 What marketers need to know about eSports Patricio Robles
The marriage between brands and the world of sport helped produce billionaire athletes in Michael Jordan and Tiger Woods, and it directly and indirectly allowed the world's 100 highest paid athletes to generate over $3bn in income in 2015 alone.

Not surprisingly, there are few bargains to be had for brands looking to play ball in this market, but there's plenty of opportunity in the nascent eSports market.

Here's what brands interested in tapping into it need to know.

What is eSports?

eSports stands for "electronic sports" and is essentially professional video gaming.

eSports usually takes the form of multiplayer video game competitions in which professional players come together in one location to duke it out for glory and, increasingly, large sums of money that can top six figures.

Popular tournaments can see tens of thousands of spectators converge on site, and the most popular, IEM Katowice, reportedly recorded over 100,000 on-site visitors in 2015.

Events are also streamed online, where some draw millions of unique and even concurrent viewers.

How big is the market?

According to a report by market intelligence firm SuperData, the eSports market generated a total of $747.5m in revenue in 2015.

The vast majority of that ($578.6m) came from advertising and sponsorships, while $55.8m came from betting and fantasy sites and another $53.8m came from prize pools.

Just $17m and $15.9m came from merchandise and ticket sales, respectively.

These figures make it clear that eSports is still a very small market.

For comparison, consider that the world's highest paid athlete in 2015, boxer Floyd Mayweather, Jr., reportedly earned upwards of $200m for his 36-minute fight against Manny Pacquiao in 2015 – an event that grossed over half a billion dollars in total.

How fast is the market growing?

Brands shouldn't be turned off by the relatively small numbers.

eSports is just getting started in North America and Europe, which still account for less than half of eSports revenue.

Maturation in those markets should help propel eSports to a nearly $2bn market by 2018 by some estimates.

Evidence of growth in North America is evidenced by Turner Broadcasting, which partnered with Hollywood super-agency WME-IMG to bring eSports to cable televison this year.

ESPN and the PAC-12 Network are also ramping up their eSports coverage, meaning more and more "real" sports fans will be exposed to eSports in the near future.

How can brands get involved?

There are numerous ways for brands to break into eSports and most are familiar to brands that are already active in professional sport.

There are opportunities around event sponsorships, team sponsorships, player endorsements, and traditional advertising against digital and broadcast media properties.

With media companies like Turner and agencies like WME-IMG entering the world of eSports, many brands will find that they can tap existing relationships to explore the eSports opportunity.

Already, brands like Coca-Cola, no stranger to professional sport, have racked up years of experience in the market.

What are some of the biggest challenges?

Brands looking to get involved with eSports face numerous challenges. One is that the market, while growing by leaps and bounds, is still niche, fragmented and many of those in it retain an indie streak.

That can make it difficult for brands to navigate the waters and achieve the kind of scale they're used to in professional sports.

Another challenge is that eSports is still, to many, a fringe phenomenon, and this can make it hard for some brands to fully embrace it.

For example, sports bar and restaurant chain Buffalo Wild Wings is sponsoring ELEAGUE, a video game tournament that is being broadcast on Turner-owned cable network TBS, and one of its ads invites viewers to enjoy the event at one of its locations.

But as detailed by VICE Motherboard's Emanuel Maiberg, numerous ELEAGUE fans who showed up complained that Buffalo Wild Wings staff were not even familiar with ELEAGUE and only agreed to display the event on a television after some convincing.

In one case, a fan claims that a waitress referred to him and his friends as "nerds."

Obviously, this is a case of a brand not doing a good job ensuring that its employees know about its initiatives, but it also highlights the fact that eSports initiatives might not always align well with the brand's existing positioning.
 tag:econsultancy.com,2008:BlogPost/67829 2016-05-12T14:55:49+01:00 2016-05-12T14:55:49+01:00 Google aims to help advertisers capitalize on viral videos Patricio Robles
As detailed on the official YouTube blog...

Pop culture moments like the Harlem Shake and Let It Go are as unexpected as they are popular. While Google Preferred gives brands access to established creator channels, our new Breakout Videos offering lets them advertise on emerging content - the hottest and fastest-rising videos on YouTube.

With the launch of Google Preferred Breakout Videos in the US, brands can be there alongside the next breakout star.

What's more, Google announced that advertisers will be able to execute their Preferred Breakout Videos campaigns programmatically using a new offering, Programmatic Guaranteed for Google Preferred, which is accessible via the DoubleClick Bid Manager.

A new avenue to capitalize on shifting ad budgets

According to Google, "Already this year, among the Google Preferred campaigns we measured, 75% drove lifts in consideration and 61% drove lifts in favorability. Google Preferred is driving results later in the consumer journey, too: it raised purchase intent in two-thirds of campaigns."

With results like that, it's no surprise that some brands are investing more heavily in their YouTube ads.

Just last week, news broke that Interpublic's Magna Global had signed a deal with Google that entailed shifting $250m of its television ad spend to YouTube through Google Preferred.

While still a single-digit percentage of what Magna Global spends on ads every year, the agreement marked YouTube's biggest upfront deal to date and demonstrates that brands and their ad buyers are increasingly comfortable with online video ads.

Over time, Breakout Videos could help Google acquire an even bigger slice of the pie.

That's because while the channels that are part of Google Preferred generate a considerable amount of its most desirable ad inventory, viral hits can come out of nowhere.

For instance, according to video performance analytics firm Visible Measures, within the first 40 days, Harlem Shake videos had generated over 1bn views.

Such viral hits represent a great opportunity for YouTube advertisers, but making the most out of these trends while they're smoking hot is not always easy for brands.

If Google has its way, Preferred Breakout Videos will change that, ensuring that fast-moving brands can piggyback on the next Harlem Shake before the world comes to its senses.


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Join us each fall to celebrate the culture and traditions of Latin America through a variety of special afternoon activities fit for the whole family!
Hispanic Heritage Fiesta presented by Indiana Donor Network coincides with National Hispanic Heritage Month, which officially runs Sept. 15 through Oct. 15 each year to celebrate Latin culture during the independence period for the Latin American countries of Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua.
This event is a great enhance to a Zoo visit! Hispanic Heritage Fiesta includes extra festivities that celebrate this great culture with an animal scavenger hunt, a piñata every hour, community partners, bright decorations and Latin-inspired food! This year our speciality food options available for purchase included tostadas, elotes, tamales, street tacos, flan and cinnomon churros, Our crafts were Mexican tissue paper flowers, Repujado Mexican cuff bracelet, and castanets. Please check back soon for 2016 event dates and information.
Hispanic Heritage Fiesta is included with regular Zoo admission and free for Zoo members. Discount Zoo tickets for this day can be purchased in advance weekdays at La Voz de Indiana bilingual newspaper.
Indiana Donor Network
Indianapolis Colts
The Indianapolis Public Library
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Welcome and come on in, there's lots of good reading to do. I'd say you're off to a good start with what's hot. Congrats.
Welcome and enjoy, beautiful car love the Foxes. Thanks for your service!
Welcome, come on in and enjoy. If your going to enter the Mustang family that's the way to do it! Sweet Cars!
Welcome I agree with Madspeed.
Just remember they all started someplace.lol
That's a great idea this how I got my mustang back when I was twelve.
WOW what a great job, I can't to show my son just what you can do when you take the time and do it right! Great car thanks for sharing.
I agree, let the buyer pick the color.
Welcome the choices are endless!
Good new everyone...I got my 66 back:banana::banana::banana:
New here but not to Mustangs, it's the first car I remember riding in. I had a 66 coupe since I was twelve, unfortunately I had to sell it in 09,...


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Free online discounts for hostgator offering discount coupon codes, vouchers for dedicated servers, vps hosting, reseller hosting and unlimited shared web hosting with hostgator.com including hostgator coupon for free first month, 20% off and $25 discount.


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Shares of CombiMatrix Corporation (CBMX) soar today, finishing up over 334% after the New England Journal of Medicine published two studies concluding chromonosomal microarray analysis (CMA) is superior to standard karyotyping for identifying prenatal genetic abnormalities. CBMX currently is the only publicly traded firm offering CMA diagnostics. One caveat, despite today's big run - the shares still are down over 55% from its $20 peak at the beginning of the year.
Shares of CombiMatrix Corporation (CBMX) soar today, finishing up over 334% after the New...
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Piper is free to have and express his opinion about Arminians and exegesis, but it would be helpful if he would at least reveal which Arminian Bible scholars he has read and found wanting and why. Instead his response was merely dismissive and ought not to be taken very seriously—unless one takes whatever Piper says seriously just because Piper says it.
The concept of love (particularly how God loves) is a bit different on Calvinism. On Calvinism God loves the elect. Jesus died and rose again, for the few elect. This means that by definition, God as described by the consistent Calvinist is not omnibenevolent. Of course, a Calvinist could redefine the word "love" as it relates to God and claim that it is "loving" for God to allow those he loves to go to hell when they simply could not choose otherwise. In fact, this is the approach that many Calvinists take.
The question is NEVER "Does Christ receive sinners?" but "Do sinners receive Christ?" He opens His arms wide for sinners, but many sinners close their minds and hearts to Him. He would accept them, but they reject Him. That's ok, right? I mean that's their choice.
Even the idea of believing refers to individuals since only individuals can exercise faith; I do not see anything in the passage that would indicate that this "all" is restricted to something like all people groups, including some who can be saved. I do not think the passage even hints that this "all" is different from "all" including each person previously spoken of as under sin; of which "there is no distinction." This understanding corresponds precisely with its usage before and in the following verses.
The comments of Moore were emotionally charged reactions, not well reasoned responses. The ERLC consistently states that it is its desire to show churches how they should respond in the midst of difficult cultural crises. Well, do we really want our churches and pastors out there emoting in the public sphere in a manner inconsistent with James 1:19-20?


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The beauty of nature is all around at Creekside Resort. Located on 140 acres of charming countryside and farmland, with an onsite working ranch and a horse and cow pasture. You'll also have access to an one-acre pond with a pier for fishing, a beautiful fruit orchard, and plenty of surrounding hiking and biking trails to explore. Horseback riding,... more
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I've seen a post already that details how to trim posts on older versions. However, for this version (Version 1.1.1 | By etruel) the old thread no longer helps, as the codes mentioned there don't exist anymore.
So... same question: If I only want to display x number of words, let's say the 1st 300 + image, rather than the ENTIRE article, what should I do? I'd just assume comply with fair use policies if I can.


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This 8" Round Brushed Copper Thatched Basket (FRU11) from American Metalcraft isn't just another run of the mill basket. This basket is perfect for serving bread prior to meals. It can also be used for sandwiches, as well as for smaller meals and appetizers. The highly original thatched design is engineered specifically to catch the eyes of customers. Its copper construction and brushed finish give it a fantastic burnished appeal. Great for service and undeniably attractive, this 8" Round Brushed Copper Thatched Basket from American Metalcraft is a reprieve from the mundane.
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A report to the Council on Pharmacy and Chemistry1 in 1949 described actions of adrenolytic or sympatholytic and ganglionic blocking drugs then available. It warned that these drugs should be used with caution if at all in patients who have partial obstruction of coronary or cerebral arteries. Such obstruction often exists along with the systemic arterial changes of hypertension or peripheral vascular disease. In patients of this type cerebral or myocardial ischemia has developed with reduction of blood pressure following administration of drugs, and occasionally death has occurred.
Since that report1 several other drugs capable of blocking the efferent pathways of the sympathetic nervous system have been developed. One, hexamethonium chloride ("methium"), is an orally effective ganglionic blocking agent. Another, 1-hydrazinophthalazine hydrochloride (C-5968, "apresoline"), is a weakly adrenolytic and sympatholytic agent having several complex actions. These two drugs have been released by the Federal Food and Drug Administration
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