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Wednesday, November 9, 2011
TV Ratings vs. TV Production
This past Sunday, ESPN's coverage of the Sprint Cup Series race from the Texas Motor Speedway attracted 4.7 million cable TV viewers. The TV rating number attached to that is a 3.4 Household coverage rating. To most NASCAR fans, that doesn't mean a lot.
As Sprint Cup Series TV ratings trended up late this season, some folks tried to tie the network covering the events to the increase. The suggestion was that a higher rating was the result of good production of the race itself. While that might be good in theory, it has little basis in reality.
NASCAR TV ratings are simply a scientific method of trying to measure the number of viewers or households that tune-in to a live sports event. The Nielsen Media Research company is the primary source of audience measurement information in the US.
The term "Nielsen rating" is the number that results from a combination of set meters, devices attached to TV's that record viewing habits, and actual viewer diaries completed by selected households. That is a viewer diary pictured above.
The system is far from perfect. This from Wikipedia: "In 2009 of the 114.5 total million U.S. television households, only 25,000 (0.021% of the total) participated in the Nielsen daily metered system."
Click here to view the Nielsen website and get updates on the company trying very hard to use updated technology to chase more accurate ratings. Click here for an article from TV industry website Splitsider about just how off-base the entire ratings system may be in today's world.
Sprint Cup Series TV telecasts are exclusive. That means that NASCAR has delegated only one TV network for each race. In other words, the only TV choice for NASCAR fans is to tune-in to the designated network or not.
Three TV networks cover the points races in the Sprint Cup Series. FOX, TNT and ESPN combine to produce hundreds of hours of racing from venues across the country. Each network has its own approach to NASCAR and distinct style of producing sports telecasts.
FOX is over the top with hype. Darrell Waltrip is everyone's big brother, dad or grandpa depending on the age of the viewer. "Ole DW" will hype anything for money. Digger, the COT and even pothole repairs at Daytona have all received that treatment. Who can forget the many years of DW pushing the fact that Digger t-shirts were available at the DWStore.com website. All of that while the race was under green, of course.
FOX leans heavily on a corps of pit reporters and analysts who are TV heavyweights. Steve Byrnes and Krista Voda could easily interchange with Mike Joy and Chris Myers. Larry McReynolds and Jeff Hammond work every weekend on the NASCAR trail and earned their stripes. Waltrip's "act" works because the other FOX personalities can deliver the goods.
TNT banks on being the irreverent partner. Kyle Petty is encouraged to voice his not politically correct opinions while Wally Dallenbach is basically a NASCAR outsider. Adam Alexander is still new in his position while the veteran pit road reporters enjoy snarky inside jokes as part of the telecasts.
The Turner agenda is not about NASCAR. TNT's six races are simply a vehicle to promote the Turner cable TV networks programming line-up. Veteran viewers still cringe at Bill Engvall Show mentions and the fact that Kyra Sedgwick was The Closer is permanently burned into many brains. The racing might be fun to watch, but for TNT the goal is network programming promotion.
ESPN is a mess. Five years into the current Sprint Cup Series TV contract the lead announcer has been changed three times. The original producer was arrested, fired and never returned. The telecasts are as dry as toast and through it all Tim Brewer is still explaining that roof flaps don't let the cars flip over.
While ESPN is good at hype and promotion, this network's agenda is quite clear. It is an approach the executives call "storytelling." Topics are addressed in the pre-race show and then reviewed throughout the telecast. Rather than strictly focus on the race, ESPN continually goes back to a script it prepared and faithfully sticks to it.
These three NASCAR TV partners don't speak to each other, don't particularly like each other and are owned by major corporations in direct competition with each other. To say that a change in ratings is tied to the TV production by these three parties just does not fly.
The only storylines fans want are the ones that concern the racing on the track and the personalities of the drivers. Rivalries, feuds, danger and fast cars bring Americans to the TV set. No one cares if Joy, Alexander or Allen Bestwick is calling the lap as long as cars are at speed, the racing is good and a feud is boiling over.
The fundamental stance we have maintained since 2007 was that the role of TV in NASCAR is to simply show the viewers at home exactly the same thing the fans in the stands are watching. Click here to read the "NASCAR TV Bill of Rights" complete with some sensational reader comments.
Fans in the stands are watching the best racing on the track among the lead lap cars regardless of position. The current Sprint Cup Series TV partners have never gotten that message. FOX loves Junior, TNT loves themselves and ESPN loves Carl Edwards. It's a pretty simple equation.
The Sprint Cup Series races have been on TV since the early 1980's. The original idea was to simply point cameras at the racing and let announcers describe the action on the track. Fans tuned-in and the sport grew. Rivalries, danger and speed made the telecasts.
Today the Sprint Cup Series car, fuel mileage races and aero tracks with little passing have altered the dynamic that originally attracted TV viewers. It's a different product on the track. Tire choices on pit road have replaced the chrome horn. The race off pit road is often the key to the win.
Solid TV production is important, but ultimately NASCAR TV ratings are driven by the product on the track. That is one reason we have tried to maintain a healthy distance from the ratings numbers as they came and went over the last five years.
Holding the current NASCAR TV partners to a high standard for TV production, good information and balanced reporting is still our goal. Throw in a good product on the track and a mix like that is ripe for the return of the fan base that the sport saw a decade ago when TV ratings were through the roof.
We invite your comments on this topic. To add your comment, just click on the comments button below. Thanks for taking the time to stop by The Daly Planet.
31 comments:
- Sam said...
JD in my opinion the reason ratings are lower is that Nascrap is trying to, well actually is, forcing the old dead IROC vision upon us. Spec cars, spec engines (well almost) is what is killing the sport. That and there is no longer a true feeder series to Cup like there used to be.
Also we are almost to the point of only having 3-4 owners that truly matter. Very much like F1. In my mind the N'wide series is a joke and the truck series is on life support almost. If the roots are sick the top layer isn't far behind.
All this being said, the TV 'partners' aren't helping the cause in any way, shape or form. But they are very much like the mainstream media today. Whatever they think sells, goes. It doesn't matter if it's a good product or if the main guy is actually worthy of all the attention.
- November 8, 2011 at 10:26 PM
- Anonymous said...
25 years ago I was selected to keep a diary of what I watched by the Nielsen co.I only had access to ABC,NBC,CBS,and PBS.No cable.I watched NASCAR when it was on or
vhs tape from friends.I watched PBS more that any other cuz it was more interesting.Currently I have basic cable and really don't watch all of a single race.Pre race shows longer than the actual race,same lame interviewers with same drivers,scripted telecasts,Jr. this and that followed by Jr. commercials,ticker can't keep up without resetting,5 laps lost for every 10 shown,etc.
I've almost given up.VICTORY LANE and internet the next day tells me everything I wish to know.BTW, I recieved $1.00 for keeping the diary.
- November 8, 2011 at 11:01 PM
- Buschseries61 said...
Bravo! Thank you for the well written piece describing the observations of many here since 2007. My favorite line is, "FOX loves Junior, TNT loves themselves and ESPN loves Carl Edwards. It's a pretty simple equation."
I'm sure your post will cause controversy, but are we expected to ignore these problems? NASCAR tried the head in the sand approach, and they are still catching up to the 21st century.
- November 8, 2011 at 11:12 PM
- Tim S. said...
Right on, JD. Just because the pictures look pretty and we can see all the decals on the spec car doesn't mean we're getting a spectacular broadcast. We're not even getting a spectacular "show" because the storylines are alternately forced (crew chief conflict) or boring (All Jimmie No Matter What). I shouldn't learn as much about an event by following Internet timing and scoring as I would watching it on TV. But I often do.
- November 8, 2011 at 11:57 PM
- Anonymous said...
Excellent recap. I no longer waste my time with the broadcasts being as bad as they are. I want to watch the race like a fan at the race track would and be kept informed of what is going on during the race. Pretty simple you would think. MC
- November 9, 2011 at 5:14 AM
- Jonathan said...
JD Spot on, great article! Love it and its a shame it is the way it is but I guess we all have to accept it.
Going to Phoenix this weekend for the races and will make a point of it to watch the replay on Speed later on in the week just so I can see how bad the broadcast was cause I dont see it getting any better for ESPN in the next 2 weeks.
I dont see why we cant just get a broad understanding of how networks should cover the Nascar races. NASCAR should come up with a general lineup of what they expect from networks while they broadcast there product! It would come down to a 50/50 spilt a quality broadcast with whatever is needed to be thrown in by each network would be ok! I say keep it simple like Speed and you will have many happy! Heck Speed had me calling for more tracks like Martinsville to be added but after the ESPN cup race I couldnt wait for a mile and half track. its a stange topic all around but I wanna say thanks JD been waiting for this for a while and you came through and then some
- November 9, 2011 at 6:14 AM
- Anonymous said...
We learn less about what happens on the track from television than ever. If one doesn't attend the event in person, one must wait for the sportswriters to post their stories to learn what occurred during the race that day. Terrible. Television cannot be bothered with that activity-they are the stars.
- November 9, 2011 at 7:37 AM
- 52 yr. fan said...
Well said JD! It's a shame that the Media Group doesn't come up
with basic guidlines for the networks to produce a race. I guess it's too late since Brian
and NA$CAR have spent the money and NMG/Marketing group is only
looking for more of the "official
sponsors" cash flow.
- November 9, 2011 at 8:11 AM
- Anonymous said...
Great article and comments. It's really so simple. Show us the actual race!
- November 9, 2011 at 8:42 AM
- Garry said...
I will start with the biggest offender:Brian France. He sold the family's soul to the networks for money. Instead of his dad's approach of "it's my sport, you want to cover it,you pay me, and I might let you in the track." The mile and a half tracks.Enough said. The COT. Brian watched the Fast and the Furious and decided, "Hey, young kids like front valances and wings!" Brilliant! Except he forgot to ask the true NASCAR fan about what works. ESPN overloaded their plate at the dinner table, then proceeded to eat it all, and eventually threw up all over the place. David Hill. Again, enough said.
- November 9, 2011 at 9:43 AM
- glenc1 said...
I got a Nielson survey a couple weeks ago. I did fill it out (and spend my $3 for dinner at McDonalds...), maybe I will get picked for the more in depth diary, or whatever they do these days. But I know the complaints have always been that they do not reflect a cross section of Americans. That argument's been around a long time. It is a pretty small sampling.
- November 9, 2011 at 10:14 AM
- James said...
If NASCAR survives this network disaster it created, they will one day hear your words and say,"How did we miss that warning"?
When the France family finally wakes up, it will see that producing its own SHOW was the one point it failed to see.
NASCAR was made up of characters the likes of legends, that was the DRAW, now its about blantant hype and the show is about nothing the HARDCORE fan desires to watch, it is and has been a scripted cartoon, designed for the casual fan at best.
It appears the core base has been taken for granted, that we will watch anything NASCAR, WRONG!
Like the owners that orginally made up the garage, we can no longer give the time or the loyalty to a group more concerned about its own self interest.
NASCAR is no longer the sport of "EVERYMAN", it has become the sport of fools!
- November 9, 2011 at 10:16 AM
- AncientRacer said...
Well written. Well said.
@Garry said:
Brian watched the Fast and the Furious and decided, "Hey, young kids like front valances and wings!
Actually the "wing" part is a fact; but it was Mike Helton who admitted as much and in print. When the wing debate was going on he said, quite bluntly, that NASCAR adopted them in no small part because the kids were putting them on their street cars.
As an aside, have you noticed no one has gone seriously airborne since the wing went away? Makes me think they never did a wind tunnel test on a car going backwards at speed with the wing. Just looking at the design screams there would be lift created in that situation.
I also agree with the spec. car thing. I hate the spec. cars. I want stock cars -- at least the sheet metal part of them. Then I could more easily convince myself there was some kind of relationship between them and what I might buy and drive.
- November 9, 2011 at 10:34 AM
- Anonymous said...
You are a rank amature. ESPN has the best in the business working for them. They know way more about how to produce a NASCAR race, football game, or any other sporting event for that matter than you do.
- November 9, 2011 at 12:08 PM
- The Mad Man said...
I'm guessing Anon 12:08 PM hasn't read your CV there JD. Must be a BSPN employee.
When it comes to the script, where is it actually coming out of? The network headquarters, NASCAR Media Group in Charlotte, or NASCAR HQ in Daytona? Because they all sure seem to toe the party line pretty closely and only show whatever or whomever NASCAR is hyping.
I remember when DW deviated from the script at Daytona contradicting the official party lines and the next broadcast he was kow towing to Daytona and professing many mea culpas for the previous week's contradictions of official policy.
As to the actual "presentation" of the races, can the ultra-tight shots of single cars and overboard use of gimmick shots like roof cams and in-car shots really be defined as "coverage"? The fans at home aren't seeing the action that's going on outside of the script unless there's a wreck. It's also rather hard to tell what's going on with the rest of the cars when we're seeing the camera shots jumping from the roof cam to the rear cam to the in-car cam to the Turn 1 cam, back to the in-car cam, etc. There's no smooth transition between them and sometimes it's an overload with all of these gimmick shots that takes away from what little racing we do get to see.
- November 9, 2011 at 12:38 PM
- Keith said...
The only way I could agree with you regarding the ratings, which are trending up, is if you hold the same position if the ratings are trending down. I don't believe that you have been true to this position.
I have noted in the past, particularly with regards to ESPN, that you implied that the ratings were dropping and the race production was bad, therefore one caused the other. Calls for ESPN to change their production due to the fact that legions of fans and viewers were watching football instead of racing were voiced in this blog. The Nielson ratings proved your point, or at least you implied that they did.
Nielson ratings may not be perfect, but it is the industry standard. Also, it seems disingenuous to embrace it when it works for you, and then dismiss it when it doesn't.
As we all learned in school, correlation does not mean causation, so the rise in viewership may in fact not be due to ESPN, but then again maybe everybody doesn't enjoy the truck race telecast as much as you do and have come to enjoy the professionalism of the ESPN crew.
- November 9, 2011 at 1:04 PM
- Anonymous said...
The numbers are indeed interesting. Regardless of the ratings fluctuations, look at the viewers. They have not increased over the last five years, and in many cases have decreased. As we all know there are more people on the planet I find that quite telling.
As to why I dont know. There are plenty of things to point to, little racing, constant and obvious shilling of any and everything, cars and technology out of step with the times, etc.
But maybe its just like the favorite TV show that you no longer watch. Just run its course.
- November 9, 2011 at 1:17 PM
- BostonGuy said...
If Nascar would wake up and offer RaceBuddy for every race I'd never bother watching cable race broadcasts again. Racebuddy + MRN/PRN is perfect... and I'd pay good money for a subscription to that.
As for the coverage these days: I watch Nascar on Fox and TNT. I just can't stomach the ESPN coverage.
- November 9, 2011 at 1:45 PM
- Daly Planet Editor said...
In 07 and 08 the ESPN attempts at Cup telecasts absolutely brought a response from me that shoddy production played a role in decreased ratings.
My point in raising this issue today was to offer that the slight upturn in 2011 ESPN ratings, prior to TMS, was a result of on-track action and driver storylines.
As it is their right, ESPN has continued the same style of coverage this season. To suggest that this contributed to higher ratings in my opinion makes little sense.
- November 9, 2011 at 2:03 PM
- GinaV24 said...
Great article, JD.
You hit all of the essential points as to why my interest in NASCAR has waned. I used to watch every minute of NASCAR programming I could find on TV, even went out and purchased first an XM radio setup (stupid move on my part considering that NASCAR then went to Sirius instead), bought the new Sirius setup and subscription. One year we went to 18 races and I seldom missed on on TV.
FF to 2007 and the new TV contract, the "new" car, and the Chase and it is a totally different story for me. I seldom if ever watch practice, I cancelled my Sirius subscription - for several reasons - 1 because I really didn't enjoy the NASCAR programming any longer - I felt as if those personalities were rude and condescending to the fans and they stopped carrying qualifying. I don't need to pay for radio in my car - I listen to over the air stuff.
This past season we went to 7 races because IMO I only go to tracks I like. During the summer, if I'm around, I'll watch but I don't change my life around to make sure I'm in front of a TV.
Fox's coverage has the advantage of being on during the "winter" for me here in NJ, so I tend to have the race on but it isn't because of DW, rather it is in spite of him. The TV is usually muted and I use Trackpass (which I again pay for) to follow the race since I know what is going on without poor camera work or booth babbling.
I like TNT's coverage best but they have the worst tracks on the schedule AND are on in the summer - I'm not staying inside on a pretty day for race coverage any more - not when I can find out all I need to know in the last 20 laps or via the internet.
ESPN is the big fail. They have the chase - whoopee - that's a two edged sword for me as a fan. Again, I don't stay home for races on TV any more. ESPN wants to follow their script and show me one car at a time as they talk about it. Uh, no, that's NOT why I tune in for the race - that works for practice and qualifying, for the race, I want to see the action on the track.
the chase is an I don't care event for me. I tune in to watch the race, not what is happening to a certain set of drivers. Obviously I have my favorite, but I like to know what is going on for the whole race.
All these new concepts, the chase, the COT, the new points system and TV coverage have all resulted in LESS interest on my part, not more.
And the thing is, if I were a new fan and tuned in to watch a race on TV, I'd be bored out of my mind and never ever waste the time or money to go to a race.
- November 9, 2011 at 2:10 PM
- Troy Hotton said...
My wife and I watched the fall Richmond race live, it was a tremendous show, lots of passing action including Kevin Harvick passing the top 4 cars on the third to last restart.
According to my Dad (I must admit to forgetting to tape the race) ESPN didn't show that restart, ESPN didn't show much of anything. Apparantly it didn't show Robby Gordon's guys working over half the race to get his car back out.
I had been told long ago that the problem wasn't the racing, it was TV. I don't doubt it now.
- November 9, 2011 at 3:21 PM
- Dot said...
Bravo! JD, take a bow. Great column. Sadly, only we here can relate to what you're saying.
Are they counting DVR recordings in the numbers? I know people record the races to FF through the ^*@$.
I learn so much more while on Twitter than what's on TV during the race. I fill in the blanks for my roommate.
This is my fave sentence too, "My favorite line is, "FOX loves Junior, TNT loves themselves and ESPN loves Carl Edwards. It's a pretty simple equation." Summed up well.
A little OT, but since when did BSPN dumb down football? I just happened to catch a few minutes and saw graphics on the grass. Glad at least the other sports viewers are tortured like us. LOL Do they have their version of Tim Brewer too?
- November 9, 2011 at 4:59 PM
- Roland said...
How bout JD bringin the heat!!!
The argument that better production increases ratings is lunacy. If there was a correlation between better production value and ratings then our sport would be relegated to 30 minute highlight shows at 3am on RFD TV. The ratings are directly proportional to interest in the sport.
Thats where the production comes in. Nascar has experienced an incredible decline in popularity since 2008. The casual fans the sport reeled in since the mid 90's (Im talking fans that maybe go to a race every now and then but dont watch every race on TV) got bored with the COT, and found better use of their time and money after the economic meltdown. My point being the only fans that are left are the diehard watch every race kind of fans.
These fans want broadcasts where technical information isnt presented like sesame street. These fans want broadcasts that arent scripted like a soap opera. These fans want to see 10 cars in a shot, not 1. ESPN is broadcasting the races to a demographic that simply isnt there.
ESPN has listened to criticism, Marty Reid was removed, Rusty was removed from the booth, and side by side commercials have become reality. Fox has never listened to criticism. They simply refuse to believe fans dont like their shtick, which is incredibly insulting to the fans. TNT is the best of the 3 partners, but still have flaws. For the record I think Wally D is the best analyst between the 3 networks.
All we can do is do what weve done since 2007, hope for change in 2014.
- November 9, 2011 at 6:02 PM
- Anonymous said...
Something Very Interesting...
Ratings go down and JD & His 10 Angry Ants claim:
"All because of Bad Production"
"Must be Play by Play"
"Must go Side by Side"
"Must get RaceBuddy"
Ratings go up:
"Nothing to do with Production Decisions"
Are you people so angry that you can't even take a second to pat yourselves on the back.
I have indeed read JD's CV card and I see someone who had a blossoming career at the company he now spends every second of his life complaining about. I am left to wonder what must have happened so many years ago in Bristol. Other thing I notice Is he worked with Bestwick, the only one he praises.
All very interesting. I assume this post will be up for 8 seconds.
- November 9, 2011 at 6:03 PM
- Daly Planet Editor said...
Anon, you missed the point. All 3 networks are in the telecast mix.
This is not an ESPN issue. It just happens the PR claims of higher ratings being driven by TV production came recently.
There is no professional sport on the ESPN TV networks that is as poorly produced as NASCAR.
At times, it has been laughable.Now, with AB at the helm it had potential for change. Nothing happened.
Star driven agendas focused on a handful of drivers has left the fan base alienated. Carl Edwards presence on the network is unfair and biased.
I departed ESPN over 20 yrs ago with a nice little party. There was no better training ground for sports TV. These days, I wonder how a media company so big can screw up guys turning left in a sport it helped to pioneer.
- November 9, 2011 at 6:38 PM
- AncientRacer said...
@Anon 6:03
I am Ant #18 (or #24 when #18 is unavailable)
Well. That is interesting, but I believe you pretty much just described ---- Keith Olbermann.
Full Disclosure: I know KO, but have never met JD.
There is no shame in feeling biased against Bristol.
I've been in scripted for eons (it seems), live in poitics (for eons as well) and a race fan since the age of 8 in the upper mid years of the 1950's. In one you get unlimited Mulligans. In the other One-Shot.
Sports, like politcs live, is One-Shot.
There is a right way to do a sport -- which may always be improved upon -- and any number of wrong ways.
Motorsports requires coverage that pleases the existing fan and draws new fans. Such coverage is not being provided now. Period.
May I see your Vitae?
Oh. I thought so.
- November 9, 2011 at 6:40 PM
- Anonymous said...
I see that you are still a Faux\Ivory Tower pitchman.
Faux and the Waltrip\B.France connection has further ruined an already rotting dynasty.
The Nascrap corruption crash has made it a prime time for the start of a new racing series. I hope the right people come forward.
- November 9, 2011 at 9:48 PM
- Anonymous said...
I was actually at that "Going Away" party 20 years ago, and though I would love to reveal myself, I kept my job in Bristol...and hope to retire soon.
The point is though it is fun for us to read this site, and hear the "If NASCAR survives this Network Disaster" type comments...There are 3-4 Million people returning to watch each week, and as far as I can tell there are maybe 20 people returning to the TDP each week. Most of whom I assume are Industry Insiders (Radio folks who never got there shot at TV, ESPN folks who did not get hired at FOX, and etc) taking anonymous "Pot Shots" at each other. Ironically many of these people are probably eating lunch with one another today in Phoenix.
A quick Web Search will prove that there is a Daley Planet for every sport, even Woman's Softball, usually run by a "retired" insider, and I can tell you first hand that the producers and directors up here in Bristol do obsess on
these sites. Look at DeadSpin. But never the less "Imperfect" rating systems or not the Advertisers and more importantly the fans are there in significant numbers and NASCAR as with all sports will survive without the few who claim the will never watch again. Though they seem to
each week, and we love them and you too JD.
- November 10, 2011 at 6:26 AM
- MortonGroveDon said...
Storyline.....Thats an interesting word. It seems more and more lately on sports coverage onmany outlets there is a need to develop one. The basic coverage of a race soon takes a backseat to the desire to cover the story the TV Show has dveveloped. This usually comes as a loss for the viewer. It could be a simple as missing a restart, or never finding out what really happened to your driver til after the race is over. As a fan that now attends a race at least once year, I dont ever find myself walking into the stands with an agenda or a storyline. of course Im not having to sell what I want to millions of viewers and to sponsors who are paying the bills. People that I know who maybe attending their first race askme for advice "who should I watch when Im there?" Now as one who doesnt wear a scanner anymore (just found it got in the way of hearing what I wanted to hear, the engine roar) I tell them to follow their driver, or to just watch the lead pack of cars. I would never tell them to watch a feud that started several weeks ago, or to watch a driver they might not like. Sometimes it seems to simple to think like a fan. I am cutting back the races I watch next year, I wont be running the fantasy league I had for several years, and getting all excited just to have the TV show me what Im not interested in just finds me going channel surfing. I will listen toit more on the radio. I appreciate what race buddy does but I dont want to sit in front of my computer all day Sunday. The amazing part is I look forward to the Truck Series and to waking up at 5 in the morning to watch an F1 race. I tried to keep caring about Cup racing on TV, it just seems the networks dont seem to care about me.
- November 10, 2011 at 9:40 AM
- Anonymous said...
Though it is fun for us to read this site, and hear the "If NASCAR survives this Network Disaster" type comments...There are 3-4 Million people returning to watch each week, and as far as I can tell there are maybe 20 people returning to the TDP each week. Most of whom I assume are Industry Insiders (Radio folks who never got there shot at TV, ESPN folks who did not get hired at FOX, and etc) taking anonymous "Pot Shots" at each other. Ironically many of these people are probably eating lunch with one another today in Phoenix.
A quick Web Search will prove that there is a Daley Planet for every sport, even Woman's Softball, usually run by a "retired" insider, and I can tell you first hand that the producers and directors up here in Bristol do obsess on
these sites. Look at DeadSpin. But never the less "Imperfect" rating systems or not the Advertisers and more importantly the fans are there in significant numbers and NASCAR as with all sports will survive without the few who claim the will never watch again. Though they seem to
each week, and we love them and you too JD.
- November 10, 2011 at 8:51 PM
- Daly Planet Editor said...
Anon 8:51PM,
There used to be 7 million watching. The big difference between then and now seems to be ESPN. Huh.
- November 10, 2011 at 9:18 PM


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Battle Ground High School students set expectations of Unity, Toughness and Class
Battle Ground High School taps Mike Kesler for head football coach
Battle Ground High School Vocalists Perform at 'In the Spotlight' Concerts
Battle Ground Military Appreciation Night
Battle Ground offers full-day kindergarten, online enrollment
Battle Ground Public Schools announces administrative changes
Battle Ground Public Schools approves plan to 'Inspire Excellence'
Battle Ground Public Schools Board approves replacement levy for February ballot
Battle Ground Public Schools conducts voluntary air quality testing
Battle Ground Public Schools continue to see enrollment growth
Battle Ground Public Schools Continues to Get High Marks on State Tests
Battle Ground Public Schools demonstrates accountability with fourth consecutive clean audit
Battle Ground Public Schools Embarks on Community Engagement Campaign
Battle Ground Public Schools Get Festive
Battle Ground Public Schools hosts annual plant and greenhouse sales
Battle Ground Public Schools Makes Administrative Changes
Battle Ground Public Schools opens resource center
Battle Ground Public Schools receives $25,000 grant to support homeless students
Battle Ground Public Schools Recognizes 56th Student Art Show Winners
Battle Ground Public Schools to answer bond questions March 28
Battle Ground Public Schools to host Bond Information Night and Community Input Forums
Battle Ground Public Schools to host Bond Information Nights
Battle Ground Public Schools to host Levy Information Nights
Battle Ground Public Schools' bands piling up the accolades
Battle Ground Public Schools' Board of Directors to Receive State Award
Battle Ground Puts Social Emotional Learning on Par with Academics
Battle Ground receives $25,000 grant for Computer Integrated Manufacturing at PHS
Battle Ground School Board Approves 2015-16 Budget
Battle Ground School Board Approves District Budget for 2017-18
Battle Ground School District Receives Initial Water Testing Results
Battle Ground Schools Board approves bond for February ballot
Battle Ground schools board approves bond for November ballot
Battle Ground schools get into the holiday spirit
Battle Ground schools impress at Skyview Jazz Festival
Battle Ground Schools Plan Holiday Events
Battle Ground Schools Seeks Public Input for Facilities Guidance
Battle Ground schools' CTE programs prepare students for life after high school
Battle Ground Schools' Patron Tour Explores Career and Technical Education
Battle Ground Schools' Scratch Cooking Meets Nutritional and Kid Standards
Battle Ground Schools' nurses train to 'Stop the Bleed'
Battle Ground Students Cast Their Ballots in Statewide Mock Election
Battle Ground students compete at national jazz festivals
Battle Ground students receive Chromebooks through technology program
Battle Ground superintendent honored as state Champion for Children
Battle Ground teacher named Elementary Art Educator of the Year
Battle Ground teacher named Middle School Art Educator of the Year
Battle Ground teacher wins highest national recognition in teaching
Battle Ground to provide school supplies for all K-4 students
Battle Ground, Prairie High Schools Seek Swimmers for New Program
BG Community Education - Fall 2014
BG Education Foundation Receives $1,600 in Donations from Local Businesses
BG Education Foundation's March School Shout-Outs
BG High School Continues a Legacy of Inspiration Through Art
BGHS Again Wins Top Prize at Skyview Jazz Festival
BGHS Alumni Homecoming
BGHS Art Display
BGHS Drama to perform 'The Addams Family'
BGHS Offers College-Bound Students Help Applying for Financial Aid
BGHS Presents The Outsiders
BGHS senior receives prestigious National Merit Scholarship
BGHS Stages Teacher's Original Adaptation of 'A Christmas Carol'
BGHS student advances to state 'Poetry Out Loud' competition
BGHS students admitted to WSU prepare for transition to college
BGHS students land jobs thanks to career classes, internships
BGHS Teacher Helped Write the Book that Trains Students in Automotive Life Skills
BGHS Vocalists Perform 'In the Spotlight' Concerts
BGHS, Chief Umtuch bands enjoy success at the West Salem Jazz Festival
BGHS, Chief Umtuch bands impress at the Pleasant Hill Invitational Jazz Festival
BGPS announces additional administrative changes for 2018-19 school year
BGPS announces administrative changes for the 2017-18 school year
BGPS announces administrative changes for the 2018-19 school year
BGPS Announces Facilities Improvement Team Members
BGPS Announces Laurie Sundby and Shelly Whitten Directors of Instructional Leadership
BGPS Aspire Program Benefits Highly Capable Students
BGPS Awarded $2.5 Million in Services From Federal Grant Project AWARE
BGPS Beats State Goals for English Language Learners
BGPS bids a fond adieu to 41 Retirees
BGPS bids a fond farewell to 43 retirees
BGPS Celebrates Classified Employees Week
BGPS celebrates student art at 57th District Art Show
BGPS celebrates student art at 59th District Art Show
BGPS Classified Staff Support Student Learning
BGPS District Surplus Sale
BGPS Events Honor Veterans
BGPS Events Honor Veterans
BGPS Events Honor Veterans
BGPS Facilities Team Plans for Future of Education
BGPS Facilities Team Recommends Bond Measure
BGPS Hires Communications Specialist
BGPS Invites Families to Full-Day Kindergarten Discussion
BGPS Libraries Benefit from Battle Ground Education Foundation Grants
BGPS Nutrition Services Charts Contemporary Course
BGPS Nutrition Services Fuels Students with Nutritious, Balanced Meals
BGPS Offers Online Learning
BGPS Prepares Students for Online Assessments
BGPS receives AED from Fire District 3 and American Medical Response
BGPS Says Farewell to 50 Retirees
BGPS says so long and farewell to 31 retirees
BGPS schedules public forum to discuss replacement levy spending
BGPS School Board Schedules Public Hearings on District Budget
BGPS school psychologists play crucial role in students' social-emotional development
BGPS Schools on Early Release for Conferences
BGPS seniors reflect, offer advice to next year's freshmen
BGPS shadow days engage parents in their child's learning
BGPS Students Practice 21st Century Research Skills
BGPS Teacher Uses Evidence-Based Practices to Educate Students with Autism
BGPS Teachers Earn National Board Certification
BGPS Teachers Get Science Training on the Job
BGPS Works to Maintain, Update, Prioritize Facilities
BGPS' 55th Annual District Art Show
BGPS' Alternative Learning Program information
BGPS' Receive State Grant to Improve Safety and Security
BGPS' Superintendent Recommends Drake as Prairie High School Principal
BGPS' Teachers Benefit from Professional Development Days
Burgerville Hosts Laurin Art Show
Businesses encouraged to participate in BGPS' Industry Fair
CAM Academy earns state accreditation
CAM Academy, Pleasant Valley Primary earn highest state award
CAM, Pleasant Valley Schools Earn Highest State Award
Captain Strong Primary Receives 2014 School of Distinction Award
Captain Strong's Leadership Program Increases Classroom Learning
Captain Strong, Laurin schools earn highest state award
Career and Technical Education Students Get Hands-on Training
CASEE 20th Anniversary
CASEE receives STEM Lighthouse School grant to share best practices
CASEE students place first at annual forestry competition
CASEE students place in top 10 at field ecology symposium
Chief Middle School Students' Art on Display at New Seasons Market
Chief Umtuch And Pleasant Valley Students Win Top Honors At The Regional History Day Competition
Chief Umtuch custodian connects with students through learning
Chief Umtuch Middle School Fire: Thank You to All Who Helped
Chief Umtuch Middle's Beth Doughty named 2017 Washington History Teacher of the Year
Chief Umtuch students shape school culture through new clubs
Chief Umtuch students share the spotlight in the school's first ever musical
Chromebooks a Game Changer for BGPS
CMS Students Dig into Science
Coaches Plus Practice Equals Effective Math Instruction
Columbia University Training Immerses BGPS Teachers in Writing Curriculum
Community Ed basketball players receive award for saving teammate's life
Community Education Launches Video Game Design Class
Community invited to tour Summit View's new location
Community Members Welcome to BG Road Discussion
Connect with local employers at the Feb. 23 Industry Fair
Connect with local employers at the March 27 Industry Fair
Cowl Recommended for CAM Academy Principal Position
Daybreak 5th graders touch beating fish hearts
Daybreak Dragon Academy Practically Eliminates Discipline Problems
Daybreak Fifth Grade Class Gets Lesson in Fine Dining Skills
Daybreak Middle School students spend a week in nature for Outdoor School
Daybreak Students Perform Robin Hood This Weekend
Dedication of Youth Leadership Award winner reflected in shiny shoes
Design and Modeling Brings Engineering to Life at Middle Schools
Digital art helps Yacolt students overcome fear of failure
District Art Show Honors Late Founder with Namesake Award
District Art Show Winners
District Expands Full-Day Kindergarten at Maple Grove
Environmental Stewardship with Salmon In The Classroom
Equine enthusiasts bond at BGHS
Expectations Significantly Improve Behavior on Buses at Amboy
Explore BGPS' Career and Technical Education programs at the 2017 Patron Tour
Facilities improvements save money, reduce carbon footprint for BGPS
Field Trip Brings Volcano Studies to Life for Sixth Graders
First job interviews empower students with life skills
Focus on Prairie High School
Four BGPS students heading to National History Day Finals
Free summer meals program offers nutritious meals to kids during summer months
Free Summer Meals Program offers nutritious meals to kids during summer months
Full-day kindergarten builds a foundation of learning
Future Chefs Win Awards with Their Culinary Creations
Get Your Tickets for High School Winter Plays
GHP Cubbies Enjoy 20 Years of Popcorn Friday
Hamilton Recommended for BGHS Principal Position
Happy Holidays
Hershey's Track & Field Games
High School Parent Drug Prevention Night
Horticulture Classes Turn BGHS Campus Into Classroom
Hundreds of Pieces on Display in BGPS' 56th Annual Student Art Show
Identify a new career path at Feb. 25 Industry Fair
Innovative Classrooms Take Learning Outside
It's Socktober for Amboy and Pleasant Valley students
Jog-for-a-Hog 5K Run/Walk
Join us at the 5th Annual Southwest Washington Math Challenge
Kindergarten class spreads warmth with quilt project
Kindergarten enrollment is open for Battle Ground schools
Kindergarten enrollment open at Battle Ground Public Schools
Laurin Counselor Wins Middle School Counselor of the Year
Laurin Middle School Students Sing and Dance in 'Peter Pan Jr.'
Laurin Middle School Teacher Tanya Bachman Named WAEA Middle Level Educator of the Year
Laurin Middle School to perform 'The Little Mermaid'
Laurin Students Press Their Peers to Show Respect
Letter to Parents
Local Student Artist Wins State OSPI Award
Looking for CAM Academy info on-the-go? Thanks to senior Mackinnon Buck, there's an app for that
Maple Grove Says Goodbye to Therapy Dog Miss Murphy
Maple Grove Sixth Graders Get Hands-On Career Exploration Experience
Maple Grove Students Present Story of Cinderella's Twin Brother
Mark Ross has been selected as new BGPS Assistant Superintendent
Meet the Candidates at Principal Forums
Middle School Drug Prevention Night
Middle School Students String Together Art, Math, Science
Middle Schoolers Tackle Equations at Southwest Washington Math Challenge
Middle Schoolers Take SW Washington Math Challenge
Middle, High Schools Perform at District Band Festival
Mother-Daughter Duo Makes for Lashua Quandary
Mothers Day Week
National Honors For Pleasant Valley Students
New Housing in Battle Ground
New K-4 Report Card Comes Home Next Week
New program seeks to give kindergartners a 'Jump Start' on learning
New Writing Curriculum Emphasizes the Writer
North County School Readiness Day
Owner of Mill Creek Pub Receives Community Leadership Award
Parent workshops focus on coping, resiliency skills for youth
Parents, community invited to attend the 6th Annual Southwest Washington Math Challenge
Partnership creates early learning opportunities for BGPS preschoolers
PHS Junior ROTC cadets raise money to provide service dogs to combat veterans
PHS Presents: Hello Dolly!
PHS Principal Forum
PHS, BGHS AFJROTC Teams Win at Drill Team Competition
Pleasant Valley Primary students get a language learning boost
Pleasant Valley Schools to celebrate 40th anniversary
Pleasant Valley Students Head to Nationals for History Day Finals
Pleasant Valley Teacher Receives National Jump Rope For Heart Grant
Prairie and Battle Ground Win Top Awards at Culinary Competition
Prairie Drama Club presents Pippin
Prairie High School Assistant Principal wins Administrator of the Year Award
Prairie High School Coaches Get Positive Motivation Training
Prairie High School Drama set to perform 'Catch Me If You Can'
Prairie High School Presents "Robin Hood"
Prairie High School Set to Perform of "How to Succeed in Business Without Really Trying"
Prairie High School Set to Perform Shrek the Musical
Prairie High School Students Take the Stage for 'Romeo and Juliet'
Prairie High School Students Take the Stage for 'The Pajama Game'
Prairie High School to host the Falcon Invitational Speech and Debate tournament
Prairie Set to Perform 'Guys and Dolls'
Prairie students learn how to ACT when peers need help
Prairie Taps Defensive Coordinator for Football Coach
Prairie's Academic Intervention Plays Role in High Graduation Rate
Public invited to welcome newest members of BGPS' Board of Directors
Register to get school supplies at School Readiness Day
Registration Open for World Language Exam for High School Credit
Report predicts significant enrollment increase for Battle Ground Public Schools
Results from the 2017 District Art Show
Results from the 2018 District Art Show
River HomeLink fifth grader wins teacher appreciation essay contest
River HomeLink principal wins administrator of the year
River HomeLink Students' Proposal Impetus for Driver's Education Bill
River HomeLink Teachers Receive $5,000 Grant to Implement Growth Mindset
River HomeLink Theater II to perform "Beauty and the Beast"
River HomeLink's Theatre II to perform A Christmas Carol
River Online Learning works to fit students' educational needs
Scenes From the First Day at PHS
School Administrators Take BGPS Tech Strategy Back to Caribbean
School Events Honor Veterans
School Readiness Day 2015 Distributes School Supplies
Schools awarded $11,800 in grants for science and technology programs
Schools Celebrate Holidays
Schools plan welcome back events
Schools Plan Welcome Back Events
Scratch Cooking Week
SLIP Test Earns ESL Students High School Credits
Smarter Balanced Assessment Parent Information Nights
State Auditor Issues Clean Report on Battle Ground Public Schools
Student artists' work published in The Modern Orthodontist's 2017 calendar
Student support key to improving attendance in Battle Ground schools
Students Learn Skills through the Business of Making Doggie Biscotti
Students make healthy comfort foods for 2017 Future Chefs Challenge
Students prepare for High School and Beyond
Students show off their cooking skills in Future Chefs contest
Students win state honors at History Day competition
Stuff The Bus
Summer facilities projects nearing completion
Summer maintenance preserves assets at Battle Ground schools
Summer Meals for Kids
Summer meals program offers nutritious meals to kids
Summit View High School Meets Students Where They Are
Superintendent Hottowe presented with Student Achievement Leadership Award
Supporting attendance is a 'Chief' strategy for student success
Take a look back as CASEE celebrates 25 years
Teachers Expand Computer Science through Hour of Code
Teachers Explore Sound Grading Practices
Teachers GLADly Encourage Student Discussions
Teaching Positive Behaviors Puts the Focus on Learning
Tech Department to District: Keep Calm and Google It
Technology shapes learning for Battle Ground students
The Forest is a Classroom for Battle Ground Students
Theater performance helps Battle Ground students take ownership of bullying
Three New Principals in BG Public Schools
Tigerland Preschool Registration
Today's P.E. classes are more than running laps and playing sports
Tukes Valley Middle School makes bein' green look easy
Tukes Valley STEM Family Night
Tukes Valley Students Create Outdoor Classroom, Earn Green School Certification
Tukes Valley students learn advanced computer skills through robotics
Tukes Valley students study technology using LEGO robots
Two New Hires for Battle Ground Public Schools
Veterans Day Event Recaps
Visit and Apply for Battle Ground's Alternative Learning Programs
Welcome Back
Win Gives PHS Speech and Debate Team Solid Start to Season
Words Are Central to Music Teacher's Growth Mindset
Yacolt Awarded Library Grant from James Patterson, Scholastic
Yacolt Primary is Closed 11/12/14
Yacolt Primary School Offers After-School PERC
Yacolt Teachers Reach for Chromebooks to Teach Reading
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BGPS bids a fond adieu to 41 Retirees
Jun 8, 2016, 4:28 PM
by Rita Sanders
[ updated
Jun 10, 2016, 8:07 AM
BGPS bids a fond adieu to 41 Retirees
June 8, 2016
Battle Ground Public Schools is saying goodbye to many employees this year as they prepare for retirement. The following is a list of employees stepping into the next phase of their lives. Join us in wishing them all the best at the next meeting of the BGPS Board of Directors on Monday, June 13 at 6 p.m. in Room C-26 on the Lewisville Campus,
406 NW 5th Ave
Served 35 Years or More
Steven Michaelis,
Amboy Middle School, 43 years of service, Assistant Principal
Steve Hoskins,
Pleasant Valley Middle School, 39 years of service, Assistant Principal
Mary Von Kaenel,
Battle Ground High School, 39 years of service, Special Education Teacher
Richard Boehm,
Summit View High School, 38 years of service, Math Teacher
Eric Liljedahl,
Battle Ground High School, 37 years of service, Health and Fitness Teacher
Steve Mcneal,
Prairie High School, 36 years of service, Agriculture Teacher
Served 30-34 Years
Robyn Yearout,
Captain Strong Primary, 33 years of service, Kindergarten Teacher
Penny Dunning,
Maple Grove K-8, 30 years of service, Support Services Instructional Assistant
Served 25-29 Years
Lorena Herron,
Chief Umtuch Middle School, 29 years of service, Fifth Grade Teacher
Ruth Snodgrass,
Battle Ground High School, 29 years of service, Career Guidance Technician
Kathy Leyva,
Glenwood Heights Primary, 28 years of service, Fourth Grade Teacher
Richard Mielke,
Pleasant Valley Primary, 27 years of service, Fourth Grade Teacher
Doris Chapman-Klein,
Captain Strong Primary, 26 years of service, Support Services Instructional Assistant
Emily Meyer,
Maple Grove K-8, 26 years of service, School Nurse
Valerie Moon,
Daybreak Primary, 26 years of service, Media Technician
Pam Palm,
Daybreak Primary, 25 years of service, Support Services Instructional Assistant
Served 20-24 Years
Nancy Baragary,
River HomeLink and CAM Academy, 24 years of service, School Nurse
Lynn Scofield,
Yacolt Primary, 24 years of service, Support Services Instructional Assistant
Mary Ann Brown,
Glenwood Heights Primary, 23 years of service, Special Education Assistant
Martha Cortes,
Pleasant Valley Primary, 22 years of service, Custodian
Deb Lindgren,
Prairie Preschool, 22 years of service, Learning Support Coordinator for students
Shari Pfeiffer,
Prairie High School, 22 years of service, Health Occupations Teacher
Steve Peterson,
Battle Ground High School, 21 years of service, Business Education Teacher
Wanda Francis,
CAM Academy, 21 years of service, Head Secretary
Cynthia Schroeder,
District Office, 20 years of service, Prevention Education Specialist
Served 15-19 Years
Jan Tompkins,
Daybreak Primary, 18 years of service, Support Services Instructional Assistant
Catherine Wyatt,
Maple Grove K-8, 16 years of service, Special Education Assistant
Anne Cozens,
Glenwood Heights Primary, 15 years of service, First Grade Teacher
Served 10-14 Years
Janey Vogel,
Maple Grove K-8, 14 years of service, Fourth Grade Teacher
Barbara Coleman,
Captain Strong Primary, 14 years of service, Math Intervention Specialist
Gretchen Ek,
Tukes Valley Primary, 14 years of service, Second Grade Teacher
Chris Thompson,
Pleasant Valley Middle School, 14 years of service, Sixth Grade Teacher
Sandra Stenberg,
Special Services, 13 years of service, Administrative Secretary to the Director
Debby Anderson,
Pleasant Valley Primary, 13 years of service, First Grade Teacher
Kathleen McCaffrey,
Laurin Middle School, 13 years of service, Special Education Assistant
Shigeko Dalton,
Prairie High School, 12 years of experience, Special Education Assistant
Jill Dutchess,
Daybreak Primary, 12 years of service, Principal
Diana Harris,
Tukes Valley Middle School, 11 years of service, Principal
Patricia Quast,
Yacolt Primary, 10 years of service, Basic Education Assistant
Served 1-9 Years
Betty Mattson,
Captain Strong Primary, 9 years of service, Basic Education Assistant
Cathie Padgett,
Daybreak Middle School, 6 years of service, Teacher-Librarian
Thank you, retirees, for your service.
© 2016 Battle Ground Public Schools - 11104 N.E. 149th Street - Brush Prairie, WA 98606
Mail: P.O. Box 200 - Battle Ground, WA 98604
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Softball Soup Supper Set for Thursday, Jan. 31
The Nebraska softball team and the On Deck Circle will host the program's annual Soup Supper on Thursday, Jan. 31, on the third floor of West Memorial Stadium. The event begins with a social hour and auction viewing at 5:30 p.m. and pre-registration is required. Cost is $12 per person, $6 for JV Team members and ages six and under eat for free. The pre-registration deadline for the Soup Supper is Friday, Jan. 25.
In addition to dinner, fans attending the event get to meet the 2013 Husker players and coaches, get autographs from the team and pick up a free poster and schedule card. Nebraska finished 33-22 in its first season in the Big Ten Conference in 2012. The Huskers return five all-conference performers from last season and welcome a talented seven-player freshman class, the largest in Head Coach Rhonda Revelle's 21 seasons at Nebraska.
The primary fundraiser for the softball program, the Soup Supper will also include a silent and live auction, with the proceeds directly benefiting Husker softball. Those attending the Soup Supper are advised that normal UNL parking rules will be in effect. Attendees are encouraged to park in the metered stalls on Stadium Dr. or inside the Stadium Drive Parking Garage, located at the intersection of T St. and Stadium Dr. (normal hourly parking rates in effect).
Fans are encouraged to register online by following the instructions below, but attendees may also pre-register over the phone by calling the Huskers Athletic Fund at (402) 472-2367. Kids interested in joining the JV Team - the Nebraska Athletic Department's official kids club - and receiving the discounted Soup Supper ticket can sign up online at www.huskersathleticfund.com/jvteam.
What: Nebraska Softball
Soup Supper
When: Thursday, Jan. 31, 2013
Time: Social hour and auction viewing begin at 5:30 p.m., dinner is served at 6 p.m.
Where: West Stadium Club (3rd Level of West Memorial Stadium)
Cost: $12 full price; $6 JV Team member price; Kids 6 & Under eat free
Parking: Metered stalls on Stadium Dr. in front of West Memorial Stadium or covered, pay parking in the Stadium Drive Parking Garage, located at the intersection of T St. & Stadium Dr.
RSVP: Attendees must be pre-registered by Friday, Jan. 25, 2013
(Pre-register online at Huskers.com/donate or by calling (402) 472-2367)
Online Registration Instructions
1. Go to Huskers.com/donate
2. If you have already registered for other Nebraska Athletic events or paid/renewed a donation online, then you may enter your user name and password, OR
3. If you have not previously registered online, click on "Sign up for a New Account"
a. Click on "I am a Current Donor" if you are a Current Athletic Department Donor. If you are not an Athletic Department Donor please skip to step #6
b. Fill in your AD# (if you do not know your AD# please phone the Huskers Athletic Fund Office at 800-8 BIG RED) and e-mail address. The e-mail address must match what is shown on file. If it does not match or you do not have an e-mail on file, please phone the Huskers Athletic Fund Office at 800-8 BIG RED. You will be sent an email containing a link to verify your email address. Please click on that link in the email to verify your account, and then choose a user name and password.
4. Once logged in, click on "Special Events" link at the top of the page.
5.. Then, click "Event details" under the On Deck Circle Soup Supper. Fill out event and payment information accordingly.
6. If you are not a current Athletic Department Donor you need to click "Sign up for a new Account"
a. Click on "I want to become a donor"
b. Enter your e-mail address. An e-mail will be sent to the address you submitted with instructions on how to setup a username and password. Once you assign yourself a username and password return to Step #4 above to register.