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Gstaad Grand Slam | 8 - 13 July 2014
Gstaad, Switzerland, July 12, 2014 - As a prelude to the next edition of the "Talkin' Stats" weekly update, here are facts and figures from this week's men's competition at the US$800,000 Gstaad Grand Slam where three rounds of men's matches were played here Saturday to set the schedule for Sunday's medal matches.
• 59th TIME - Brazil and the United States, two of the Beach Volleyball powers, will meet for the 59th-time for a FIVB World Tour gold medal with both countries winning 29 times. The United States won the last title meeting to deadlock the head-to-head series when Americans Phil Dalhausser and Sean Rosenthal defeated Alvaro Filho and Ricardo Santos for the Stavanger gold medal two weeks ago in the Norwegian port city.
• SUNDAY'S SERVICE – The 2014 Gstaad men's gold medal match will be the second meeting this season between the two teams with Alison Cerutti and Bruno Oscar Schmidt defeating Dalhausser and Rosenthal 2-1 (15-21, 21-17 and 15-12) in a 55-minute elimination match at the start of May in Fuzhou, China.
• NO. 8 - The Gstaad Grand Slam is the eighth men's event on the 2014 FIVB World Tour where the Swiss Alps village is hosting the season's fifth Grand Slam events. In addition to the $57,000 first-place purse, the winning men's team will earn 800 points while the silver medal pair will share $43,000 and 720 points. The bronze medal match winner will split $32,000 and 640 points while the fourth-place finishers will share $24,000 and 560 points.
2014 FIVB World Tour Men's Dates, Site, Type, Gold Medal Team
1. April 22-26, Fuzhou, China, Open, Daniele Lupo/Paolo Nicolai, Italy
2. April 29-May 3, Shanghai, China, Grand Slam, Lupo/Nicolai, Italy
3. May 6-10, Puerto Vallarta, Mexico, Open, Aleksandrs Samoilovs/Janis Smedins, Latvia
4. May 28-June 1, Anapa, Russia, Open, Martins Plavins/Aleksandrs Solovejs, Latvia
5. June 11-15, Moscow, Russia, Grand Slam, Viacheslav Krasilnikov/Konstantin Semenov, Russia
6. June 17-22, Berlin, Germany, Grand Slam, Tri Bourne/John Hyden, United States
7. June 24-28, Stavanger, Norway, Grand Slam, Phil Dalhausser/Sean Rosenthal, United States
8. July 8-13, Gstaad, Switzerland, Grand Slam, USA or Brazil (Dalhausser/Rosenthal vs. Alison Cerutti/Bruno Oscar Schmidt)
• BY COUNTRY - Only one country in the Gstaad Grand Slam "final four" has won gold medals this season on the FIVB World Tour - United States (Berlin and Stavanger). Italy (Fuzhou and Shanghai) and Latvia (Puerto Vallarta and Anapa) each won two gold medals with a Russian pair capturing the Moscow crown.
• GSTAAD MEDALS - Since the start of the men's FIVB World Tour event in the Swiss Alps in 2001, Brazil will be seeking its seventh Gstaad gold medal while the Americans will be pursuing No. 5. Brazilian men teams have now combined for 26 "final fours" appearances. The South Americans have now amassed 19 podium placements entering Sunday's play with six gold medal finishes (2003, 2005, 2006, 2008, 2011 and 2013) along with six silvers and six bronze medals. The United States has now advanced 10 total teams to the Gstaad semi-finals with at least eight podium placements entering play Sunday. The USA won gold medals in 2001, 2007 (world championships), 2010 and 2012 with one silver and two bronze medals.
GOLD MEDAL MATCH - USA vs. Brazil
SEEKING TWO-STRAIGHT - Dalhausser and Rosenthal will be seeking their second-straight FIVB World Tour title after the top-seeded Americans posted their second-straight win this week in the Gstaad Grand Slam over 16th-seeded compatriots Ryan Doherty and Nick Lucena by a 2-1 (15-21, 21-17and 15-13) 50) score in 50 minutes. Earlier Saturday, Dalhausser and Rosenthal posted wins over pairs from Austria and Brazil to advance to their third "final four" together this season and their sixth in 14 FIVB World Tour starts together. With five of their six match victories this week in two sets, Dalhausser and Rosenthal are now 27-6 this season with 12-straight wins. Dalhausser, who was born in Switzerland, is appearing in Gstaad for the eighth-time. He won the 2007 (FIVB World Championships) and 2010 Gstaad titles with Todd Rogers as the pair placed second in 2011 after losing the finale to Alison and Emanuel Rego of Brazil. Rosenthal is also appearing in Gstaad for the eighth time and won the 2012 event with Jake Gibb.
SEEKING FIRST BRAZILIAN GOLD - Fourth-seeded Alison and Bruno will be seeking to become the first men's team from Brazil to win a 2014 FIVB World Tour event as the South Americans advanced to the finals with a 2-0 (21-15 and 21-19) semi-final win over 12th-seeded Jonathan Erdmann and Kay Matysik of Germany in 38 minutes. Earlier in the day, the Brazilians eliminated pairs from Poland and Austria from the competition. After qualifying for the "money" rounds Wednesday with a victory over a team from The Netherlands, Alison and Bruno dropped their first pool play match Thursday to a team from Mexico before rebounding to win five-straight matches to improve their season record to 28-9. Competing together for the first-time this season, Alison and Bruno are playing in their sixth event this season with a second in the season opener in Fuzhou and a third last month in Berlin. Alison is appearing in his seventh Gstaad event with a 2011 gold and 2012 silver medals with Emanuel Rego. Bruno is also appearing in his seventh Gstaad stop with a silver medal last season with Pedro Salgado.
BRONZE MEDAL MATCH - USA vs. Germany
QUALIFYING AGAIN - For the second-time this season, Lucena and Doherty advanced to a FIVB World Tour "final four" after starting an international event by playing in the qualification tournament to earn a spot in the "money" rounds. After defeating teams from Canada and Brazil, Lucena and Doherty failed to advance to their second FIVB World Tour gold medal match this season by losing to Dalhausser and Rosenthal in the semi-finals Saturday. Lucena and Doherty have an 18-12 match mark this season with a silver medal finish in Berlin where they lost to compatriots Tri Bourne and John Hyden in the finals. With an appearance in the medal rounds this week, Lucena and Doherty are guaranteed their best Gstaad finish. Lucena had posted two fifths in five previous Gstaad events while Doherty was 17th in 2013 with Todd Rogers.
JUST MISSED BEING NO. 3- Erdmann and Matysik missed being the third German team to play for a gold medal Sunday after dropping their semi-final match to Alison and Bruno. In the women's semi-finals, two German pairs won their matches against teams from the Czech Republic and Brazil.to advance to finals. After winning all three of their pool play matches Thursday and Friday, Erdmann and Matysik posted victories over pair from Kazakhstan and The Netherlands to advance to their second "final four" this season and fourth in 54 FIVB World Tour starts together. The Germans, who have a 19-7 match mark this season, were third earlier this year at May's Grand Slam stop in Shanghai. With a guaranteed fourth, both Erdmann (sixth Gstaad) and Matysik (ninth) are assured of their best finish in the Swiss Alps village.
14.07.2014 14:30:39
Social Timeline: A wet, fun week in Gstaad for a scenic Grand Slam
Lausanne, Switzerland, July 14, 2014 - After a week off, the FIVB World Tour was back in action this week. The Swiss Alps were the setting, as the alw... More...
13.07.2014 17:52:23
All eyes on Transavia Grand Slam as Tour get ready for World Champs warm-up
Gstaad, Switzerland, July 13, 2014 – With the Gstaad Grand Slam wrapped up for another successful year the attention of the beach volleyball world wil... More...
13.07.2014 17:06:32
Dalhausser and Rosenthal make it back-to-back gold with Gstaad success
Gstaad, Switzerland, July 13, 2014 – Phil Dalhausser and Sean Rosenthal won a second consecutive FIVB Beach Volleyball World Tour gold medal when they... More...
13.07.2014 15:06:05
First Grand Slam gold as Semmler and Holtwick win all-German affair
12.07.2014 20:38:40
Gstaad Gossip - German Girls Guaranteed Gold
12.07.2014 20:19:25
Dalhausser aiming for home delights in Gstaad
12.07.2014 19:55:16
Alison and Bruno out to deny Dalhausser and Rosenthal Gstaad gold
12.07.2014 17:41:22
Gstaad set for all-German final
12.07.2014 13:24:34
Thousand-match man Sacco takes final bow in Gstaad
11.07.2014 20:28:53
Canadians match season's best after three-set thriller in Gstaad
11.07.2014 19:28:33
Home favourites delight Gstaad crowd by eliminating top seeds
11.07.2014 19:09:49
Identical Italians inspiring
11.07.2014 18:04:49
Austrian pair silence Gstaad crowd for season's best
10.07.2014 19:52:17
World champs back on form as Gstaad Grand Slam heats up
10.07.2014 18:57:14
Spanish pair out to match compatriots achievements in Gstaad
10.07.2014 17:19:15
Czechs show renewed belief to boss pool in Gstaad
10.07.2014 14:20:36
Emanuel Eminence Enhanced
09.07.2014 19:20:17
Swiss delight as women lay down early marker at Gstaad Grand Slam
09.07.2014 18:55:52
Borger and Buthe seeking continued improvement in Gstaad
09.07.2014 18:16:13
Student and master roll into Gstaad main draw
09.07.2014 15:57:19
Stefanie Schwaiger seeks steady substitute
08.07.2014 16:42:25
Polish Pair Procure Pool Play Place
08.07.2014 15:28:12
Maria Antonelli and Juliana pushed hard, but into Gstaad main draw
06.07.2014 15:31:51
FIVB World Tour resumes in Switzerland at FIVB Gstaad Grand Slam
04.07.2014 20:30:30
TALKIN' STATS: 2014 FIVB Beach Volleyball World Tour—July 4
30.06.2014 08:08:38
Talking Stats: 2014 FIVB Beach Volleyball World Tour—June 30
30.06.2014 01:12:44
FIVB World Tour takes week off after three straight FIVB Grand Slams
30.01.2014 16:44:15
2014 FIVB Beach Volleyball World Tour ready for more highlights in record-breaking year


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In this day and age it seems that media consumption is unavoidable. Babies to baby boomers are avid consumers and between the TV, computer, Internet, gaming system and cell phone, there are so many avenues for being plugged in. Kids in particular are increasing their screen time, game time and Internet time and are growing up in an age where constant media access is expected – and desired.
According to a recent report, Always Connected, compiled by the Sesame Workshop and The Joan Ganz Cooney Center, children ages 8-10 spend about five and a half hours each day using media, but are actually exposed to an alarming eight hours a day because they're media multitasking, like watching cartoons while using a portable gaming system.
It's not just older kids either. Babies have jumped on the technology bandwagon and of the 25 percent of children under five who use the Internet, 80 percent do so at least once a week. By age three, a quarter of those children go online daily. As kids get older, their Internet time increases as well with children ages 5-9 averaging 28 minutes of daily usage and those ages 8-10 hovering about 45 minutes a day.
While computer adoption is growing in popularity, TV still reigns supreme. The study found that kids of all ages watch approximately three hours of TV each day during the week and four hours on the weekends. While older kids add more screen time on top of that with multimedia, gaming and Internet usage, kids ages 2-5 spend most of their time watching TV, averaging three and a half hours a day, which is also the highest that number has been in the past eight years. (The American Academy of Pediatrics recommends that parents limit TV time to one to two hours per day for kids over the age of 2, and no TV should be allowed for kids younger than 2.)
When it comes to children's technology usage, moderation and parental supervision is key. "My mother used to say that too much of anything isn't good for you, whether it be eating only protein, shooting hoops all day or "always being connected" to the digital world. There is no escaping the fact that parents need to moderate children's media use and the content they choose," said Dr. Lewis Bernstein, Executive Vice President of Sesame Workshop, in a press release.
One reassuring statistic from the report is that approximately 90 percent of kids ages 5-9 read books most days of the week, spending an hour each time reading by themselves or with an adult.
Does your child fall into these TV-watching and Internet usage categories? If so, how do you set limits on media consumption? We'd love to hear your comments below!

subset: commoncrawl


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Dr. Jo Ann Middleton, Drew University
"Spirituality in Patient Care: Ethics, Mystery, and the Role of
the Healthcare Team"
Jo Ann Middleton is an Affiliate Associate Professor and the
Founding Director of Medical Humanities in the Caspersen School of
Graduate Studies, Drew University. She established and served as
Director of the Medical Humanities Program at Raritan Bay Medical
Center, Perth Amboy, NJ, from 1990 to 2007. She received her BA
from Manhattanville College and her MA and PhD from Drew. Dr.
Middleton is the author of Willa Cather's Modernism: A Study of
Style and Technique (FDU Press, 1990), and her presentation,
"Medical Ethics," was included in the American College of
Physicians Best of the Boards Series (Philadelphia, 1995).
Dr. Middleton has taught the clinical ethics segment for the
American College of Physicians Internal Medicine Board review
course since 1996 and the Stress/Ethical/Legal Module of the
Alliance for Healthcare Critical Care Course from 1997-2007. She
has been invited to speak at Medical Grand Rounds, the Association
for Practical and Professional Ethics, the American Society for
Bioethics and Humanities, the American Literature Association, the
Cather Spring Conference and the Cather International Seminar, and
has been a scholar for library programs sponsored by the NJ
Committee for the Humanities since 1986. Dr. Middleton has
published essays on Willa Cather, clinical ethics, medical
humanities training, ethics curricula for residents, and aging,
death and dying in literature, and for seven years authored the
chapter, "Fiction: 1900 to the 1930's" in American Literary
Scholarship (Duke, 1992-1998). In the Drew Medical Humanities
Program, she teaches Medical Narrative, Contemporary Ethical Issues
in American Literature, and Literature and Medicine.
Admission is free. All are welcome. For further information,
call the Catholic and Dominican Institute at 845-569-3467.


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- Home
- Membership
- Events
- Portfolios
- Forum
- Publications
- Education
- Conservation
- Resources
The British Society of Master Glass Painters has an active conservation committee, involved in the following areas:
- Informing professional members and the public concerning conservation/restoration issues and developments. (To this end the committee are instrumental in organizing workshops and conferences for the Society.)
- Advising on how to source professional advice and assistance.
- Promoting educational standards in the discipline of the conservation/restoration of historic glass of all periods. Key elements of this are the development of qualifications for stained glass, and the promotion of the accredited conservator/restorer (ACR). The Society developed a well-respected system for accreditation, which has now ceased and been integrated into the ICON (Institute for Conservation) PACR Professional Accreditation Scheme.
- Craftsmen awarded the ACR qualification by ICON are accepted to be working at the highest level, and undergo a rigorous assessment procedure.
Please feel free to contact the chairman of the conservation committee for general advice concerning conservation / restoration issues and information on the latest developments in training:
Key points:
- To find an accredited conservator/restorer or for specific technical advice, please see the Conservators and Restorers list for BSMGP members who are ICON/ACR accredited, or visit http://www.conservationregister.com.
- If you are a custodian of historic glass, please ensure that you have a good quality photographic record of your windows to assist conservation in the unhappy event of damage occurring.
- Always gather up all fragments of glass where damage does occur; even the smallest fragments will be of value in the conservation process.
- For information on funding for Conservation training see Prizes and Awards
- For information on the MA in Stained Glass Conservation and Heritage Management at the University of York see Degree courses/University of York in the Education section


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The intent is to make eco-friendliness the brand recall: Harkirat Singh, MD, Woodland India.
"We have always been an outdoor brand and very much in tune with nature. Woodland plans to leverage this association more strongly to further strengthen the brand by changing over its entire range of shoes and apparel to quality eco-friendly products," says Harkirat Singh, MD, Woodland India.
"We have always been an outdoor brand and very much in tune with nature. Woodland plans to leverage this association more strongly to further strengthen the brand by changing over its entire range of shoes and apparel to quality eco-friendly products," says Harkirat Singh, MD, Woodland India. More
exchange4media Group Service
OPPO spreads 'Smiles' with its Diwali Campaign
Launched a digital campaign featuring Kiara Advani, directed by Mohit Suri
OPPO, The Selfie Expert, recently launched its Diwali Campaign 'Your Best Diwali Gift' starring the recently launched OPPO F9 Pro Starry Purple and highlighting the joy of sharing with the under privileged. The campaign aims to establish an emotional connect with its audience and encourage an alternative way of celebrating Diwali by sharing lights, colors and lots of love with a group of special children. It positions the F9 Pro Starry Purple with its charming design as the best Diwali gift this season of gifting.
Speaking on the campaign, Will Yang, Brand Director, OPPO India, said, "Festivals in India are an exciting time where families and friends reconnect and bond over gifts, lights and sweets. At OPPO, we want to make this experience joyous for all our consumers and are delighted to launch our Diwali campaign. With this campaign, we aim to do our bit and spread happiness amongst the community. We are thankful to Smile Foundation to be our partner in achieving the same. We are focused towards offering our consumers the best of technology, art and innovation this Diwali and believe the F9 Pro Starry Purple will become the best Diwali Gift this year."
Under the campaign executed both offline and online, OPPO partnered with the Smile Foundation, a non-governmental organization that works for the welfare of children, their families, and the community and donated INR 10 lakh for a noble cause - providing support for underprivileged children's health - with a special focus on the girl child. A beautiful product experience zone in the shape of a giant gift box was set up at Pacific Mall, Subhash Nagar, New Delhi, enabling consumers to experience the OPPO F9 Pro and light a lamp. Visitors who lit the lamp at the zone contributed towards the noble cause and did their bit in bringing a smile on an innocent child's face.
In the second leg of the campaign, OPPO launched a digital campaign highlighting core competency of F9 Pro Starry Purple - "5-minute charge, 2-hour talk". Directed by Mohit Suri, a seasoned Bollywood Director, and starring Kiara Advani, popular Bollywood actress, the video campaign celebrates the bond between a mother and an adopted daughter. It showcases how love connects people and is not defined by blood relations and positions the F9 Pro Starry Purple as the best gift to capture precious memories.
The digital campaign designed by Havas India showcases a young girl, played by Kiara, busy helping her mother prepare for Diwali festivities while the family discusses the tough decision of revealing the truth of her adoption. The TVC takes an emotional turn when the young girl goes back to the orphanage which her family would visit with gifts every Diwali, and where they found her. The emotional tone continues as the girl surprises her family by knowing all along, thanking them for being there for her by gifting them a brand a new OPPO F9 Pro.
Credit Role:
- Agency: Havas India
- Creative Director - Shyam Samant
- Production house - Cutawayy Films
- Director (film) - Mohit Suri
- Producer - Gaurav Dharr and Monica Gambhir
exchange4media Staff
AMV BBDO's Head of Art Creative Partner, Rosie Arnold steps down
In her 35-year-long career in advertising, Arnold spent three decades at Bartle Bogle Hegarty London where she rose to the position of Creative Director before joining AMV BBDO in 2016
AMV BBDO's Head of Art Creative Partner, Rosie Arnold, will be stepping down after a 35-year career in advertising.
The creative legend spent three decades in advertising at Bartle Bogle Hegarty London where she rose to the position of Creative Director before taking up the Head of Art role at AMV BBDO in 2016.
AMV BBDO's Executive Creative Directors, Adrian Rossi and Alex Grieve praised the impact she had on the company stating, "We will be hiring a hundred to replace the irreplaceable Rosie Arnold. They are big (high heeled) shoes to fill, too big for one person."
Arnold said in a statement, "After 35 years in this amazing business I am leaving AMV to pursue my personal passions. I remain committed to helping more diversity into creative departments and will be working with several organisations developing masterclasses and mentoring."
She added, "I love this business and consider myself immensely fortunate to have worked in it with the very best people in the very best agencies."
Arnold will continue championing diversity through SheSays, D&AD and Creative Equals organisations.
This is the second senior departure at AMV, after Dame Cilla Snowball, Group Chairman and Group Chief Executive, announced her plans to leave at the end of 2018.
exchange4media Staff
Get winter ready skin with BoroPlus Doodh Kesar Body Lotion
BoroPlus brand ambassador Kangana Ranaut features in the brand new TV commercial created on a differentiated animation platform
Championing the cause of #HealthySkinIsWow, FMCG major Emami Limited launches the all-new "BoroPlus Doodh Kesar Body Lotion" to beat winter dryness. Enriched with the richness of Milk (Doodh) and Pure Kashmiri Saffron (Kesar), BoroPlus Doodh Kesar body lotion is 100% ayurvedic and antiseptic. It gives 24-hour intense moisturisation to make skin healthy, soft and radiant naturally. It is suitable for all skin types and is recommended by dermatologists.
BoroPlus brand ambassador Kangana Ranaut features in the brand new TV commercial created on a differentiated animation platform. Targeted at young consumers, Kangana shakes a leg with an animated "singing and dancing cow" to a peppy jingle – completely breaking away from the typical body lotion approaches to advertising. Iconic Singer Usha Uthup lends her rich voice for the 'cow' character, while oted ad filmmaker and actor "Bugs" Bhargava Krishna has directed the TVC.
Campaign video:
exchange4media Staff
Aegon Life's new campaign takes life's tensions away
The campaign addresses the procrastinators and urges them to secure themselves with an appropriate Life Insurance cover, at an early age.
Aegon Life, the digital life insurance company, launches their #NoTension campaign. The intent of the campaign is to establish the need for millennials to become self-dependent when purchasing insurance, without postponing the act for yet another day. To embody the above Aegon Life has roped in Vicky Kaushal, who represents the youth of the country today.
India is home to the world's youngest population which is predominantly tech savvy and self-reliant in all aspects of life. With this campaign, Aegon Life aims to reach out to its consumer base, coming across as a new-age, digital, e-commerce life insurer for the youth.
The campaign which was created by Brand Capital's Brand Strategy team rolls out on TV, Print, Radio and Digital uses elements of humour with an iconic 'shrug' and a carefree protagonist, played by Vicky Kaushal. In the TVC, which begins with a peppy tone, Vicky remains tension-free in most of the situations in life, but hasn't really thought about how he would prepare against any uncertainties. He is then introduced to the world of Term plans wherein he opts for an easy, convenient and reliable online term plan from Aegon Life Insurance.
Speaking on the campaign, Vicky Kaushal said, "As an actor, I have always portrayed young, dynamic and relatable characters in my movies. Much similar to this, Aegon Life has made a mark in the insurance industry as a trusted and new age brand, with a fresh take on Insurance. The striking commercial aims to communicate the importance of buying Term life insurance at an early age, in a fun and quirky manner. This is the first time I have associated with a Life Insurance brand and I am delighted to be a part of this campaign."
On the launch of this campaign Vineet Arora, MD & CEO, Aegon Life Insurance said, "Our new campaign brings to the forefront that stress is a major concern in today's time and while everything else remains uncertain, protecting your loved ones and their dreams should not be a reason to take tension. The campaign urges the new generation to not procrastinate and advises to act right away."
He further adds, "We are delighted to welcome Vicky Kaushal to the Aegon Life family. He bears a close resemblance to the brand as a young, evolving, dynamic, confident and independent individual and is the best fit for the campaign."
Adding to this, Sam Subramaniam, CEO, Brand Capital, shares, "Aegon Life has always approached marketing insurance products to the millennial audience in a unique and differentiated way. In many ways Aegon Life is the only "Millennials First" Insurance Company in India. We at Brand Capital are delighted to be a key shareholder in Aegon Life and to also provide marketing support through our Brand Strategy team".
Campaign video:
exchange4media Staff
Himalaya unveils its first-ever brand campaign, 'Khush Raho, Khushaal Raho'
The campaign has been conceptualized and executed by Chapter Five.
The Himalaya Drug Company, India's leading Wellness company, today launched its first Brand campaign, - 'Khush Raho, Khushaal Raho' bringing to life its vision of "Wellness in Every Home, Happiness in Every Heart".
Having earned the equity and trust of millions of consumers for the last eight decades, Himalaya remains committed to solving consumer problems through its herbal products backed by science and research.
Philipe Haydon, CEO, The Himalaya Drug Company, said, "Herbal brands today are gaining preference, and consumers are increasingly considering herbal solutions as their first choice. With our range of over 500 herbal products, Himalaya continues to win hearts and offer well-being to consumers across all walks of life. We're extremely proud to unveil the first-ever brand film bringing to life the vision of brand Himalaya."
Speaking about the campaign, Mr. Rajesh Krishnamurthy, Business Director - Consumer Products Division, The Himalaya Drug Company, said, "The genesis of the brand film is based on the key consumer insight that small problems seem big when we don't know how to solve them. The philosophy of our brand is to solve consumer problems through our wide range of herbal products and the campaign beautifully captures this. It's a moment of great pride for all of us as we seek to be an integral part of consumers' journey of Wellness and Happiness".
The campaign has been conceptualized and executed by ad agency - Chapter Five.
Prateek Srivastava, Founder, Chapter Five, said, "As a team, we are extremely excited about this campaign that essentially establishes the problem-solution equity of Himalaya. The different incidences captured in the brand film communicate the message of happiness and showcase how different products bring joy to people's lives and hearts. The film celebrates happiness through a happy song, happy situations, happy people, and a happy message."
Campaign video:
exchange4media Staff
Brands celebrate Children's Day by embracing newer perspectives
From applauding the recent SC verdict against Sec 377 to teaching boys to cook, here are few Children's Day campaigns that caught our attention
November 14, the birthday of India's first Prime Minister Pandit Jawaharlal Nehru, is celebrated as Children's Day across the country. Brands make the most of this day by rolling out inspiring campaigns that not only engage children but also evoke a rush of nostalgia among adults. Children, afterall, are increasingly becoming the decision-makers in households. So it only makes sense for brands to cater to them just right. Brands, this year, have evolved their communication game, creating mature conversations around gender roles and sexual orientation of children. Soaring imagination with a different outlook, here are some Children's Day campaigns that caught our attention.
Godrej Appliances
This Children's Day, Godrej Appliances has released #LetsStartRight, a campaign questioning the prevalent mindsets in Indian society in terms of set gender roles and emphasizing the need to break free early. Gender stereotypes are often formed at an early age, in our everyday setups. Take the kitchen for example – the birthplace for some awesome food but awful stereotypes, one being - the kitchen is meant for girls. Conceptualized by CreativeLand Asia, the campaign is set up in the familiar construct of a home, capturing a simple moment between a grandmother and her grandchildren. It does not rely on histrionics and melodrama but nudges us subtly to rethink.
NBA and McDonald's
The National Basketball Association (NBA) and McDonald's today announced a partnership to introduce NBA-themed promotions and interactive NBA Experience Zones in select McDonald's locations in 39 cities across India. From Nov. 14 till Dec. 12, McDonald's will give away an NBA-branded basketball with every family meal purchase at any McDonald's restaurant in the West and South region while stocks last. McDonald's will also introduce NBA Zones in more than 30 outlets, providing fans the chance to experience the atmosphere of being at an NBA game through a range of interactive experiences.
This Children's day BookMyShow has a special message for all parents. Conceptualized and executed by BBH India, this children's day film beautifully addresses the stigma that many Indian parents continue to face regarding the sexual orientation of their children. In consonance with the recent Section 377 verdict, it strikes an emotional chord and urges parents to love their children for who they are, regardless of who they love.
exchange4media Group Service
LifeCell launches TVCs with regional themes
New TVCs in Tamil and Telugu is for better audience connect
Stem cell bank, LifeCell has launched a new campaign on television to create awareness and promote umbilical cord stem cell banking.
The messaging of the TVC is created around the big benefit of preserving the baby's umbilical cord stem cells at birth with a community stem cell bank. The TVC is aimed at to-be-parents and their families and themed around gifting of good health for the baby by the grandparents. While, traditionally, gold is considered as the most preferred cultural gift from the grandparents for the to-be-born baby, this TVC gives a new dimension of gifting good health for the baby through stem cell banking wherein the entire family benefits.
LifeCell has already done over three TV commercials in this category. The brand had earlier used celebrities such as Aishwarya Rai Bachchan to promote & endorse the concept and had gained substantial brand visibility and concept acceptance. This time, to add power to the messaging, LifeCell has used veteran actor Mr Vijayakumar, who is known for his impactful messaging.
Umbilical cord blood stem cells have been proven to treat over 100 medical conditions. These stem cells can be preserved at birth with a community stem cell bank and matching stem cells can be retrieved for any of the family members, when required for treatment. By preserving the baby's cord blood stem cells at birth, the baby and the entire family gets the protection of stem cells.
Below is the link for the new TVC created in Tamil & Telugu:
V. Ravi Shankar, Chief Brand & Communication Officer, LifeCell, said, "Creating customer awareness and education is a continuous process in this category. We have a new set of audience entering the parenthood space continuously. So it is imperative that we continue to reach out to them and establish the concept to help them take an informed decision and not to miss out on this once in a lifetime opportunity."
The TVC's theme is created around the cultural backgrounds of these markets to blend, connect and create a better engagement with the audience. It will be aired on general entertainment, news, lifestyle in regional Tamil & Telugu channels.
Mayur Abhaya, Managing Director, LifeCell said, "The launch of the new thematic TVC comes in at the time when the brand is going all out to amplify the concept of community banking. Through this campaign the brand goes a step further in establishing the benefit for the entire family by preserving the baby's stem cells at birth."
exchange4media Staff
Godrej Appliances seeks to break gender roles with #LetsStartRight on Children's Day
The objective is to highlight an everyday story, where consciously and very often unconsciously, we condition our children with the age-old gender biases
This Children's Day, Godrej Appliances brings #LetsStartRight, a campaign questioning the prevalent mindsets in Indian society in terms of set gender roles and emphasizing the need to break free early.
The objective is to highlight an everyday story, where consciously and very often unconsciously, we condition our children with the age-old gender biases. Gender stereotypes are often formed at an early age, in our everyday setups. Take the kitchen for example – the birthplace for some awesome food but, awful stereotypes one being - the kitchen is meant for girls.
Conceptualized by CreativeLand Asia, the campaign is set up in the familiar construct of a home, capturing a simple moment between a grandmother and her grandchildren. It does not rely on histrionics and melodrama but nudges us subtly to rethink.
Speaking on the campaign Swati Rathi, Head-Marketing, Godrej Appliances said, "Being in the home appliances space allows us to observe behaviours at home including how we shape our children. As our society still grapples with gender stereotypes like women must do the cooking, we felt the problem is best tackled if we start young. Children's day seemed like a good day to share this point of view. We hope this simple campaign makes people reflect on the small unconscious ways in which we display our biases, reevaluate our 'soch' and our actions, and take small corrective steps."
Anu Joseph, Chief Creative Officer - CreativeLand Asia, further added "In this case, the brief made the film. The marketing team was ready with a bold and clear brief. We had to just write a little story around it. A strong insight is a great place to start. Gender inequality and biases are always passed down and a matter of nurture. The kitchen is a great place to start corrective action."
Campaign video:
exchange4media Staff
Whirlpool launches new TVC campaigns with Sushant Singh Rajput and Kriti Sanon
In the ad Sushant Singh Rajput and Kriti Sanon represent a modern-day urban couple whose life and relationship are enriched by Whirlpool's superior technology
With over 2 decades of building emotional equity with India's home-makers, Whirlpool is all set for another big leap – a technology leap. The ethos of this leap is laid on the foundation that today's urban lifestyles need the cutting-edge technology of tomorrow to flourish and thrive. In line with the communication, two films crafted by FCB Ulka for Whirlpool air conditioners and refrigerators have been launched recently.
The brand ambassadors, Sushant Singh Rajput and Kriti Sanon represent a modern-day urban couple whose life and relationship are enriched by Whirlpool's superior technology. Technology that transforms everyday chores into small acts of love and connection.
Air conditioner film:
The commercial is based on one magical moment between this modern couple, that brings out Whirlpool's revolutionary 3D Cool Technology in a fun and impactful manner. It shows Sushant working out as his neighbors watch on in blatant admiration. A flustered Kriti cools down this unnecessary 'heat' with her Whirlpool AC. Its 40% faster cooling and 12m long air throw chills Sushant instantly, who is forced to wear his jacket leaving Kriti smugly satisfied.
This playful and flirtatious banter between the couple manages to bring out the role of the AC strongly, delivering cold technology credentials in a fun, warm and relatable manner.
Refrigerator film:
In this commercial, we see Kriti getting things ready for a party at home with her friends while Sushant is away on a shoot.
A mishap in the kitchen leads to Kriti video-calling Sushant for advice. And while there is physical distance between them, we see that technology has found a way to keep their connection and chemistry fresh. It also builds in a progressive narrative of changing gender roles where men are true partners even as home-makers and cooks.
Shedding more light on the brand communications, K. G. Singh, VP Marketing, Whirlpool of India said, "Earlier this summer, Kriti Sanon and Sushant Singh Rajput, captured the playfulness of today's relationship between a couple with the launch of our AC campaign. We believe technology plays a very important role today to ensure that the relationship is always fresh even when extremely busy lives of today's young generation act as a formidable challenge. Both of them understand and appreciate new-age technologies that are meaningful. And that's what the new TVC portrays – a meaningful technology that helps to ensure long lasting freshness – enriching our customers' lives. We believe it's a charming story that will be loved by the audience and captures brilliantly the benefits of our advance Adaptive Intelligence (AI) technology."
Adding to this, John Thangaraj, National Planning Director, FCB Ulka said, "Whirlpool has always been a brand for the homemaker. However, we wanted to challenge the very notion of homemaking. We wanted to move away from the stereotypical portrayal of homemaking that the category has been built on, and instead move towards a younger, more contemporary, more progressive rendition of it- one built on shared responsibility and fluid gender roles".
Speaking about the campaign, Surjo Dutt, NCD (North), FCB Ulka said, "This campaign marks a considerable leap in terms of execution as well as tonality for Whirlpool as a brand. It sets the brand in a new age home, where relationships are not about mushy love. It's all about wicked romance, forever oscillating roles and technology that keeps pace with the life of this fiery couple which builds the narrative of the films to break the clutter that persists in the category. All in all, it signals a new era of advertising for brand Whirlpool that showcases the changing dynamics of today's relationships."
exchange4media Staff
The rise of goodvertising: Do consumers actually buy it?
How does a brand remain authentic in its pursuit of purpose and how effective is purposeful advertising? Experts open up...
Look at ads today and you will notice that campaigns championing social causes are becoming commonplace. Majority of them explicitly use social causes to stir our hearts and activate our tear ducts. This festive season too witnessed ads by brands such as Ghadi Detergent to Bajaj Electricals making conversations about societal issues such as removing dirt from one's mind and making a difference to the society. This trend of cause-led ads triggers a thought: Do consumers actually buy it and does it really work in the favour of a brand? How does a brand remain authentic in its pursuit of purpose? And how does a brand establish where it has the right to play? We delve deeper into this discourse…
Meaningful marketing
Take the recent Vicks #TouchofCare ad that has presented the story of Nisha, an orphaned girl with ichthyosis who was abandoned by her biological parents when she was just two weeks old. It captured Nisha's story as she sails through the challenges and complexities of life. And it sure worked! The ad has made over 21 million views on YouTube. Ritu Mittal, Country Marketing Manager, Vicks India, acknowledges that it took courage to go ahead with a film that was minimal on branding. "Too much of the brand takes away the authenticity and credibility of story-telling. We wanted to bring the purpose of our brand to life, and we thought that the story of Nisha really deserved to be heard," she explains.
Amer Jaleel, Group Chairman and CCO, MullenLoweLintas Group, says, "As a pure creative approach, I can see that if it's well-timed, the social good video or even the caring message has huge resonance. I see a lot of these ads travel on WhatsApp and that is always a good indicator of whether they're working or not. So that is settled. They have appeal and they are being forwarded. Some are even editing out the brand in the end and sending them as a piece of content."
Vicks isn't alone in adopting this advertising approach. Luggage manufacturer Samsonite recently launched a campaign focusing on reviving the tourism in Kerala after the devastating floods. It incepted an impactful video capturing the essence of every individual involved in the tourism sector, from taxi drivers and lodge managers, to elephant mahouts and others, who are eagerly waiting to welcome their guests. The ad has crossed over 2.5 million views and has fetched support and praises from a large number of people, including actors to politicians.
Talking about the campaign, Pradnya Popade, Marcom Head at Samsonite South Asia Pvt Ltd, shares that campaigning to bring tourists back to God's Own Country was a great fit for a brand like Samsonite that is so closely tied to the tourism industry.
"Samsonite wanted to be sure that the ad would not just be riding a popular wave. We travelled to the badly affected areas and actually saw that despite Kerala being back on its feet, hotels, shops and tourist destinations, which are generally abuzz with tourists, were looking barren," she reasons.
Raghu Bhat, Director, Scarecrow M&C Saatchi, shares that his experience is that consumers like authenticity and consistency. "We see a glut of videos trying to espouse a social cause. Many of them don't bother to integrate the product into the storyline. The intent is to engage rather than sell. The same brand manager who fights to increase branding in a 30-second ad speaks eloquently about not force-fitting the brand into the storyline of the 3-minute video," he argues.
While experts applaud the 'cause-vertising' move, underlying this trend is a desire of brands to ultimately increase their market share. But are consumers really naïve to this? Rohit Ohri, Group Chairman & CEO, FCB India, notes that exploiting emotional spaces for commercial gain is something that consumers see through very easily and reject. "Authenticity is really key to how brands communicate with their consumers. If brands speak about change, it is imperative that this is done with searing honesty and with the brand genuinely committing to the cause."
The message to brand-owners is clear: Words must follow actions. Agnello Dias, Co-Founder and Chief Creative Officer, Taproot Dentsu India, advises that if the so-called cause is related in some way to the category or the brand, it tends to work better.
"Soul cleansing is the new brand building I suppose. The jury is still out on how much this directly impacts sales. But sometimes it becomes a CSR-ish tick box. But by and large, it's just a fanciful way of doing old fashioned product placement. Find a heart tugging story and place the product somewhere in the vicinity," says Dias.
Substance versus sainthood
With 'cause-vertising' or 'good-vertising' as it is termed, the lines between meaningful and maudlin, caring and cloying often run thin. How does a brand establish where it has the right to play? Rahul Jauhari, Joint President & Chief Creative Officer, Rediffusion India & Everest Brand Solutions, spells that advertisers and their agency partners need to stay focused on what the brand stands for, its real business needs and on being relevant to the consumer's life. Jauhari establishes that unless there is a genuine connection with the brand, chances are that the consumer will remember the cause, not the brand. Which again is meaningless. "Sure you can pick a cause, as long as it has something real to do with the brand and with the consumer's life. Consumers are not fools. Neither do they have time for shallow or pretentious work. This needs to look like a brand that cares," he opines.
Jaleel asserts, "What I have an issue with is the cloying melodramatic execution. This really gets to me and soon it will to everyone else too. Melodrama is dying in Indian films and that is a clear message to our filmmakers as well. Brand custodians especially need to take note that for a film to be emotional, it need not be OTT."
As to the market share bit, today's clear view is that there's a place for both kinds of work: the hardworking and the soft-working, he remarks. "Now if only we can find someone to keep an eye on the brand, that'll be useful. Because opportunistic acts don't allow you enough time to figure whether they're on brand or not and they come with such a mouth-watering budget that it's easy to give the go-ahead," Jaleel adds.
Bhat, meanwhile, hints that while opting for this approach, a long term association with a cause backed with concrete action on ground is a better approach. "A 'story' that has a product-connect might be remembered more. A co-relation with product and cause might also help. Also, one-offs rarely work. Finally, the most important thing is to break through clutter. Communication that ticks the internal boxes and yet looks identical to everyone else's is not recommended," he suggests.
Correspondent, exchange4media, Mumbai Misbaah reports on advertising industry. Based in Mumbai, she interviews industry leaders in the creative, advertising and marketing space, reports news updates in the ad space. She drives the 'Chillout' section, and regularly reviews ad campaigns. In the past she has reported on mainline news, travel and lifestyle.


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BLOOMINGTON, Ill. (AP)-Rush Olson returned to his family's farm in June because, he said, working the land is in his blood. At 29, he's one of Illinois' younger farmers: The average age of a farmer is 56, according to University of Illinois Extension.
Farmers below the age of 50 made up only about 30 percent of all Illinois farmers in 2011. In 2002, they made up roughly half, based on data from the Illinois Farm Business Farm Management Association.
Younger farmers are having difficulty breaking into agriculture, and the reasons mostly boil down to land and capital, said Terra Brockman, founder of Bloomington-based agricultural organization, The Land Connection.
"Capital is tight across the board, and it's not just for our new farmers, but it impacts them as well," Brockman said.
Olson's father and uncle leased him some of the family's land near McLean, with a plan for him to gradually buy them out over a long period. Without that connection, it would've been almost impossible for him to get his start, Olson said.
"That's about the only way we could really see this happening," he said. "With how much money equipment costs, it's tough for somebody coming back into the farm. You need to put millions into the farm, and you don't have it."
Farmers in their 20s and 30s looking to buy their own land and starting their own farming operation face a tough market.
Farmland in McLean County sold for an average of $11,000 to $14,000 per acre in 2012-a 20 percent increase over 2011, according to data from the Illinois Society of Professional Farm Managers and Rural Appraisers.
Those who do have land hang onto it, Olson said.
"Everybody is competing against each other for property," he said. "It's tough, because you're out there bidding against your neighbors and your friends and you don't want to ruin those relationships."
Even finding a relatively small plot can be hard.
Dylan Cook, 26, raises organic vegetables at a small farm in rural Bloomington. He graduated from the Land Connection's Central Illinois Farm Beginnings program that helps prospective farmers put together a business plan.
With savings and federal farm loans, he was able to get his start near where his own family has farmed for generations.
Before he started battling the bugs and fungus that constantly threaten all crops, he faced a long hunt for the 2.5 acres he now owns and another five acres he rents.
"I spent the winters knocking on doors," Cook said of his search. "I definitely had to pull strings."
Finding work on somebody else's land also can be hard for young farmers, said Bart Bittner, 39, of Heyworth, who in 2010 returned to the family farm his father and grandfather work east of Bloomington.
"One of the issues is that the operations that are out there have to have room for someone to come back," Bittner said. "There's got to be some give and take between the generations."
Young people with college degrees in agricultural topics have other options, Bittner said.
"There are opportunities out of college to sell chemicals and seeds to farmers," Bittner said. "They often times will take that seed or chemical job just because of the amount of money they can make doing that."
Cook knows farming has always been hard and remains so, but in other ways it is easier than it's ever been, particularly for smaller organic farmers like himself.
"There's never been a public more conscious about their eating habits," he said. "For what it is, it's never been easier. We just need more farmers."
Source: www.capitalpress.com


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The new Strokes song then....
Presented without comment, other than 'TAAAAAKE OOOOOOOON MEEEEEEEEEE'...
Think they tarnish their legacy
with each subsequent release personally
Their last album was excellent. At least five tracks on there were top notch.sunstroke_house, film_maker, badmanreturns, and the_dazzled this'd this
I commend you for even giving it a chance.
When I hear stuff like this it confirms why I definitely don't ever intend to listen to anything bar their first two albums, because I value my ears.Und_Gorgeous_Cars this'd this
I actually think it's alright
It's just, well, Take On MeTheoGB this'd this
Well it uses a synth and almost the exact same chord progression (in a different key)
for a lot of it, but it's really not take on me is it...
It's like a copy of Take On Me where just enough has been changed to avoid copyright
like they'd use on the DVD soundtrack on a series when they couldn't afford the copyright.
If it sounds anything like Take On Me
it must be fucking amazing. Looking forward to hearing it.
ho lord
I thought I was hearing a MIDI version by mistake. And is that really the album cover? Because they stole it form Nsync:
- Lucy_Faringold, rainmaker, JaguarPirate, and poptimusgrime this'd this
Sounds like a demo
Total shit
Certainly not terrible. I think people have just got into the habit of being dissapointed in the Strokes.justanothersheeldz this'd this
Love the Strokes, this made me feel sad. They've been gradually getting here for a while though.
oh my oh my oh my
what the fuck happened here
- kittensgotclaws and JaguarPirate this'd this
I've listened to it twice now
and I'm pretty sure it's a Keane track played at double speedcheeseandbaconturnov this'd this
- automatik, Oissin_, shrewbie, casinobay, niallKP, Grammar, heartbreaktuna, and badmanreturns this'd this
Best thing they have ever ever done.
Great song from a very average band.Oissin_, no-class, and OvertakenByTractors this'd this
Not quite the best thing ( NYC Cops)
but still an awesome track!
- no-class this'd this
it's great!
it sounds slightly unhinged. though i have no particular loyalty to The Strokes. Thinking about it, I could make a really brilliant Strokes playlist. Some of their tracks are excruciatingly boring, some are amazing. I've always found their aesthetic/shtick incredibly bland. But this is GREAT!casinobay this'd this
I really like this.
I hate everything else the Strokes have done (except Heart In A Cage and Reptilia), but this is a really nice pop song. Nothing more nothing less really.
Sounds like Erasure being locked in the bathroom on the Sims.
At least they're out of their comfort zone..
- calumlynn, sunstroke_house, spiritofjazz, _TheBeautifulOnes_, wrightylew, ThisTemporaryLife, and Antelope this'd this
its great.
think it will work better in an album too. cheer up everyone!
really not sure on this after one listen
maybe it will grow on me. Maybe it's taken me by the surprise. As you say, at least they're out of their comfort zone but sometimes that can go either way. Time will tell!
i've not heard it yet
But it's a pretty good song, clearly not as scene defining as their earlier work, but decent enough, I'm looking forward to seeing how it fits onto an albumspiritofjazz and andyvine this'd this
Truly the Fernando Torres of indie
Never has such a brilliant band gone so irredeemably shit in such a short space of time.
- JaguarPirate, wrightylew, Und_Gorgeous_Cars, and Antelope this'd this
It's great!
Sounds like they don't dive a shit at all anymore
The fact I've had this on repeat for about, oh, two hours, is a good sign.
Love the chorus. Don't know how the fuck Julian's gonna sign it live though.Jordan_229_2 this'd this
Not that good
Take On Me influence is very obvious
It doesn't do anything.
And I'm so, so sure the bit where he sings 'Tell me, tell me, don't you understand? Show me, show me, shooooooow meeeeeee' has been lifted, melodically, from an early-2000s pop songstress, but I can't put my finger on the song/singer.
the 'tell me' bit
is the 'So little time/ Try to understand that I'm
Trying to make a move just to stay in the game
Try to stay awake and remember my name blah blah blah...'
bit from that Keane tune.
So I think I hate this,
but have listened to it about 5 times straight through.
I quite like it.
It bears up to repeated listens, and improves every time. Also, it's a teaser track, it's hardly like it's going to be the main single from the album.
It's also better than most of the shit they've churned out since the first album.
- furio, Grammar, Miikka, and badmanreturns this'd this
Yup, the one with the big nose
I think his name is Nikolai. Top bloke.
You can never ever hear any bass lines in there songs.
He must play without it plugged in, or something!
- badmanreturns this'd this
Just awful. Please stop.
torn between
'what the fucking fuck is this?' and 'this is great'. No idea which side I'm going to come down on yet.MajorCriiimes, SCROTUM, and JaguarPirate this'd this
It'd be cool if they did a mental Sandinista-style double album
But I really don't think they have the creativity or attention span_TheBeautifulOnes_ this'd this
The Strokes have a few songs, like this one, that don't sound like The Strokes
and those are the ones I like.chickenbones this'd this
i.e -
Only good thing they've done since juicebox.
Juicebox is great isn't it?
shame the rest of the album sounded nothing like it. It does sound a lot like the Eighties Matchbox B-Line Disaster though. Also forgot that the video has Tobias Funke in it.
You're all right...and all wrong
It's a seesaw between really good and really awful. 6/10
I do kind of admire them for sticking it out for so long
Considering most bands that get so much hype crash, burn and go back to working in Burger King.
It's quite sad to see a band who you see as extremely important to your music taste developing in your teens
just sort of lose their sanity / dignity.
This is even more mental than when The Rapture covered Thong Songstalecloud this'd this
I actually think it's pretty good
and I'm easily disappointed by The Strokes, it's nothing special though.
Starting to warm to it now.
It still sounds like a disco'd parody of their earlier stuff though.
I think I love this?
It's completely mental. But then again I can't ever seem to hate anything The Strokes do.
Also, all of you mentals saying they've done nothing good since Is This It are all completely batshit mental if you don't like Room On Fire.
Best review yet:
Even as a journalist, I'm kinda glad print media is fucked.
from them...
...i would have hoped for nothing less. perfect.
Sounds like a song written entirely on keyboard
played on guitars
It probably was.
I've always written on keyboard and on the guitar. Even with the Strokes it was always written 50/50
Can't believe this site hasn't sorted out the quotation mark problem yet...
There should be quotation marks around the text in the main body of the comment above.
SOURCE: http://laist.com/2009/11/11/laist_interview_julian_casablancas.php
Shitmangifesta and amputee-porn this'd this
That's cool.
I hope you knew this because you've got all the Mana back catalogue.
fuck me.
I hope all you people who 'like' it upthread are feeling good now.
- sunstroke_house this'd this
you're right.
Fuck the Strokes, and you know what, while we're at it, fuck Chuck Berry. Fuck Little Richard. Fuck James Brown. Fuck Woody. Fuck Elvis. Fuck the Beatles. Fuck the Stones. Fuck the Byrds. Fuck Dylan. Fuck the Zombies. Fuck the Doors. Fuck Zeppelin. Fuck Gainsbourg. Fuck Big Star. Fuck Waits. Fuck Bowie. Fuck the Stooges. Fuck Michael Jackson. Fuck the Clash. Fuck Glenn Branca. Fuck the Replacements. Fuck Black Flag. Fuck Sonic Youth. Fuck the Bad Seeds. Fuck the Pixies. Fuck GNR. Fuck Prince. Fuck the 'Roses. Fuck the 'Scream. Fuck Nirvana. Fuck MBV. Fuck the Manics. Fuck Blur. Fuck Oasis. Fuck Radiohead. Fuck Belle & Sebastian. Fuck Wilco. Fuck Cat Power. Fuck God's Pee. Fuck the White Stripes. Fuck the YYY's. Fuck ATDI. Fuck TVOR. Fuck the Walkmen. Fuck MIA. Fuck Amy Winehouse. Fuck St. Vincent. Fuck Girls. Fuck anyone in the vague and glorious pantheon of the rock and pop genre for not being 100% original, all the way back to Robert Johnson and Kokomo Arnold and Honey Boy Edwards. what a bunch of plagiarizing twats they were. Feel free to add anyone I may have missed. I'm betting there's a few.
Fuck Girls is the name of my new fake band. Smiley face.OvertakenByTractors and Antelope this'd this
Fuck sunstroke_house
Get a grip, man.sunstroke_house this'd this
The same chord progression (it's a common chord progression)
and similarly unstructured vocal melodies...so what?
The truth is this Strokes song is lazy and generic rubbish. SHOCK HORROR...........................................................
I guess they're breakout single was a rip of 'American Girl' by Tom Petty. May as well do what they know.
I mean lazy and generic rubbish as opposed to a rip off of any particular song.
there will be lots of songs that use that chord progression.
compare this to
the modern age, for example. no thanks.
but then, it is by The Strokes
This sounds good
Not amazing, but I'm definately up for the record.
The single is up
It's not great
I'd argue it's terrible.
Surely their worst single ever. Easily.
I haven't listened to this yet, but I will be absolutely gutted if it's shit
I'm not even a Strokes fan, I just want them to be consistent for ONCE
- justanothersheeldz this'd this
I actually really like this
Like the melody of the verse more than the chorus though.
It sounds so lazy
Like they couldnt't be bothered to write it properly.


text:
Royalty free music for videos dark, crescendo cinematic track, with a constant pulsating, almost wobble bass and dramatic atmospheric moods created with strings and layers and distorted pads. There is a softer, melodic part towards the end, which might suggest a bit of hope within all the darkness, but without affecting the overall mood of the piece.
The machine like sound of the bass can suggest a force that eats up our planet resources, be it consumerism, senseless industrial ventures or, as suggested by the title, overpopulation. The music is suitable for documentaries or any type of visuals depicting a world dependent on limited resources, that slowly eats itself away, existing in an isolated and unsustainable system. The dramatic tones are great for underlining sad, tragic subjects like natural disasters (tsunami, tornadoes, earthquakes, etc), disease and other medical issues, as well more intimate dramas.
There is also an epic aspect to this track, making it suitable as a hero's theme, for action/adventures films or games or futuristic science fiction movies. However, it's not your typical Hollywood score, it is something darker and more serious than that.
If you purchase this track for your project, please send me a link through my Profile page or Twitter and I'll help you promote it. Thanks !


text:
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Tom Bell


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Developed by Saber Interactive (TimeShift), Battle: Los Angeles the video game will put players in the boots of Corporal Lee Imlay, a Marine battling alongside characters from the film in an effort to repel alien invaders from the city.
"Battle: Los Angeles is a tremendously thrilling game and a perfect complement to our film," Sony Pictures Entertainment VP Mark Caplan said in a statement. "Saber and Konami Digital Entertainment, Inc. have creatively entered the world of the film and used it as a canvas for a rich, exciting game."
Details on the game from Konami:
Battle: Los Angeles is a high-end fast and frantic first-person shooter game that will take players through a single player campaign that mirrors the upcoming feature film. Players will assume the role of a Marine fighting against a worldwide alien invasion that has the city of Los Angeles as the major battleground and focal point for the game. Players will battle unique and varied enemies, using an arsenal of weapons throughout the game like an assault rifle, sniper rifle, rocket launcher, frag grenades, and a turret gun as they navigate the streets of Los Angeles avoiding fierce and relentless attacks. Aside from high-caliber fire fighting combat, destructible environments have been included using the Havok Destruction Module, which will allow players to destroy scaffolding structures, vehicles and overpasses to eliminate enemy forces.Battle: Los Angeles is set to launch on Xbox Live, PlayStation Network, and Steam sometime in April. Konami did not announce pricing.
Sharkey says: Movie tie-ins are the ginger step children of the video game industry. At least this one is a downloadable game and likely in the $10 to $20 price range. As for the movie, the early buzz is strong, with some likening it to a sci-fi version of Black Hawk Down. If that's true, count me in.


text:
Annual Meeting Coverage
JC Herz Addresses First 2004 Annual Meeting Plenary Sessionby Steve Hardin
Steve Hardin is associate librarian in the Cunningham Memorial Library at Indiana State University, Terre Haute, IN 47809; email: firstname.lastname@example.com
Information is all
about people, and information systems that dont take that
into account will have serious problems. That was one of the
points driven home by JC Herz, principal of Joystick Nation,
Inc. The first plenary speaker at the 2004 ASIS&T Annual
Meeting in
Herz began by explaining that people grounded in various disciplines have distinct ways of looking at the world. In each case, there tends to be an unspoken assumption she calls the cult of documents, which says all we need to do is share documents. Thats the problem to solve, according to this approach. But, she said, it leaves out the fact that information is not always explicit. Instead, its often implicit and exists in people within their contexts. People make information manageable; they digest it and share it. They take the implicit and make it explicit.
Just why are the documents important? What do they mean? How do we incorporate them into the social context? Theres a group of people behind each user, imbedded into a social context with a lot of implicit knowledge, Herz said. Her favorite example is Google: it succeeds because it leverages the things humans do best and the things that computers do best. Google brings together massive amounts of information from computers and humans information contexts. Currently, there is much discussion about the Semantic Web and metadata schemes. Herz maintains that any scheme that requires humans to input metadata with their data will fail.
She took weblogs as an example. Weblogs, or blogs, use simple technology, but that proves her point, she said. Its the value of the human network and social interaction that makes blogs relevant. Its that millions of people have blogs that interact. You can search across them to see such things as whos most popular. The process, she said, skirts the line between information technology and high school at its worst. At the end of the day, human beings are social creatures. Acknowledgement represents the smallest quantum of human interaction. When you meet someone and exchange comments about weather or sports, its an acknowledgement that you see each other. So when youre designing a system, you need to ask, How much acknowledgement does it give to people? Blogs succeed in part because its possible to become an A-List blogger, a magnate in your community.
Herz used wikis as another example. On a wiki, everyone can enter and edit Web pages. At the large level, you have Wikipedia, a massive multilayer encyclopedia. She said she was skeptical at first wouldnt it be easy for the Wikipedia to dissolve into chaos? But it didnt. What about controversial subjects such as abortion or terrorism? In some ways its easier to fix damage than cause it on a wiki. People can do two clicks and roll it back. She said its the only system thats easier to clean than to vandalize. Combine teleconferencing with a wiki, and you can go a long way toward actually creating the products the meeting was intended to plan. The wiki puts context around the information.
Herz said we often dont consider how the topology of information changes over time. Does your system permit that change? If not, an organization or community finds it very difficult to adapt.
And then theres the importance of group knowledge. Herz referred to an article that said advertisements on Yahoo are cheaper than ads on televisions Oscar telecast, even though they reach about the same number of people. Why? Because we know everyone else is watching the Oscars, and we can all talk about it the next day. It has nothing to do with the medium, she said; its about social currency.
But our information systems dont take many of these factors into account, Herz said, because its all implicit. Its all about people. Its all about how social contexts change over time. Some would argue that the value of our tools results from how they are used. Think of flame wars on e-mailing lists, a good example of the tragedy of the commons. On the other hand, the wiki seems less vulnerable to this sort of abuse.
The way you think of design changes when you take its social context into account, she said. Look at the design of systems where people are interconnected. Theres a difference between social software and information architecture (IA). Its like the difference between urban planning (If we zone something this way, what will happen?) and architecture (We built it, it is, people will use it). We need both. But theres something beyond building design that needs to be thought through.
Herz said the search for extraterrestrial life (SETI) became a phenomenon because people think aliens are cool. Little green men were the catalyst for what in her opinion is the best example of contemporary art in the 21st centurys networked age. SETIs problem was a lack of available computer power. So SETIs practitioners designed a system to allow participants to download software and link their computers to perform data analysis. The disparate pieces came together.
Many video games are group games. The people who use these games fall into several types. You must structure the rules of the game so that it rewards the types of behavior that you desire.
The medium has implications, Herz said. The speed of the exchange changes the nature of the exchange. She thinks that people already get hired for blogs; the day will come when they get tenured for blogs, too. A blog can tell you a lot more about someone than you can learn in an interview.
Do these changes make the book obsolete? Actually, it underlines the importance of a book. A book is valuable not because of the information it contains, Herz said, but because it represents a moment when the information creation process is frozen. A book speaks to the time element.
Even the idea of persistence, Herz said, is a design decision you must make. Should things really stay forever? Should there be a degree of ephemerality on the system? Its not that old information should be erased, but how does new, succeeding information get into the system? A signature of life is that things are always being created and removed whether theyre the cells in your body that change every seven years, or blog space. Most important is the idea of the group that constitutes the knowledge. Its more than just having stacks of information.
During the question-and-answer session that followed Herzs talk, an audience member noted that much of what she said involved joy, wonder and love. What design includes that? Herz referred back to the principle of acknowledgement; everyone has persons in their lives that are really important to them, whose opinions matter to them. How do you express and draw the energy out of that? People need to know theyre not alone. If you could capture a small portion of that energy and computerize it, you could change the world. Herz said she thinks well see things like this in the next few years, and thats very exciting.
Copyright © 2005, American Society for Information Science and Technology


text:
The world's leading high-tech organizations have pledged support for the new ARM Cortex™-A8 processor, which is the industry's fastest and most efficient processor for advanced low-power mobile and consumer applications.
Industry-leading organizations which have shown support include:
Freescale, Matsushita (MEI), Samsung, Texas Instruments, Cadence, Synopsys, Microsoft, Montavista, Symbian and Wind River.
They, along with numerous other ARM® Partners, believe that the ARM Cortex-A8 processor maximizes the potential of high performance mobile products. The ARM Cortex-A8 processor will enable Partners to deliver real PC power to mobile devices such as Smartphones and MP3 players and demanding consumer products running multi-channel video, audio, and gaming applications, for the first time.
The ARM Cortex-A8 processor is supported by end-to-end ARM technology to reduce time-to-market, including the RealView® ARCHITECT series of ESL Tools and a new ARM Artisan Advantage-CE cell library, which is available for implementation in customer-specified process technologies.
The ARM Cortex-A8 processor was launched at the second annual ARM Developers' Conference, in Santa Clara, California, on October 4th 2005.
ARM designs the technology that lies at the heart of advanced digital products, from wireless, networking and consumer entertainment solutions to imaging, automotive, security and storage devices. ARM's comprehensive product offering includes 16/32-bit RISC microprocessors, data engines, 3D processors, digital libraries, embedded memories, peripherals, software and development tools, as well as analog functions and high-speed connectivity products. Combined with the company's broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. More information on ARM is available at http://www.arm.com.
ARM and RealView are registered trademark of ARM Limited. Cortex is a trademark of ARM Limited. Artisan Components and Artisan are registered trademarks of ARM Physical IP, Inc., a wholly owned subsidiary of ARM. All other brands or product names are the property of their respective holders. "ARM" is used to represent ARM Holdings plc; its operating company ARM Limited; and the regional subsidiaries ARM INC.; ARM KK; ARM Korea Ltd.; ARM Taiwan; ARM France SAS; ARM Consulting (Shanghai) Co. Ltd.; ARM Belgium N.V.; AXYS Design Automation Inc.; AXYS GmbH; ARM Embedded Technologies Pvt. Ltd.; and ARM Physical IP, Inc.
Contact details
Michelle Spencer
+44 162 842 7780
Niall O'Malley
Text 100
+44 208 846 0740


text:
'World War Z' battles apocalyptic movie fatigue
Zombies were never the same after they met Pittsburgh.
They were an entirely different thing 70 years ago in Hollywood – eerie, decorous and called forth with incompetent cloudland simulations of voodoo. See Jacques Tourneur's B-movie semi-classic "I Walked With a Zombie."
Then came the original "Night of the Living Dead" by the cinematic auteur of Pittsburgh, George Romero. In one mini-budget film, he changed zombies forever. It just so happened that much of his financing came from a wholesale butcher. Hence, all manner of entrails, innards and offal could be made available to Romero to shoot with his zombies pretending it was their accustomed diet.
As everyone has known for a while now, zombies are big. "Night of the Living Dead" has spawned lots of zombie-lets, i.e. remakes and sequels as well as AMC's "The Walking Dead," and as many zombie fantasies from Robert Rodriguez as he can get away with.
It was only a matter of time before we saw Marc Forster's "World War Z," which would be the zombie movie to end all zombie movies if there were a snowball's chance in hell that zombie movies would ever end (There isn't. No money invested in a zombie movie is likely to be wasted.).
"World War Z" is the artful zombie blockbuster some have waited for. It stars Brad Pitt and is based on an extremely well-regarded novel written by Max Brooks, the zombie scholar son of Mel Brooks and Anne Bancroft (Please give that appositional phrase about 30 seconds to sink in fully.)
If we weren't all flirting already with apocalypse fatigue – a mere day after the official beginning of summer – "World War Z" would have been far more impressive. But Hollywood's big money minions have offered us so any variations on the end of us all, with cities being overrun and blown to Kingdom Come, that the rather genuine imaginative power and originality and even cinematic elegance of "World War Z" passes through making fewer ripples than it should.
Too bad. It's a pretty good movie – absurdly overblown in the modern style of CGI-strewn A-movies with budgets in the hundreds of millions made out of B-movie ideas that used to be made on budgets of a buck and a quarter. It's quite scary at times and suspenseful and often remarkably well-directed by Forster for what it is.
Brad Pitt plays a United Nations investigator and troubleshooter who discovers what's going on in the worst possible way – in a monstrous traffic jam in Philadelphia where he's trapped with his wife (Mireille Enos of TV's "The Killing") and his two daughters, one of whom is a severe asthmatic.
It takes a few minutes to discover that zombies are what's causing the traffic jam, but it's one of the several clever things about "World War Z" that it's in no hurry to talk to you about zombies even though everyone seeing the movie knows what it's about. Instead, you watch Pitt in the act of being a very devoted husband and warm, loving and protective father. One who, it just so happens, "used to work in dangerous places."
After that, he is, of course, recruited out of semiretirement by the U.N. Deputy Secretary General to be the lead investigator of the U.N.'s zombie-fighting team.
So this fantasy moves from Philadelphia to South Korea to Jeruselam to Wales, while the dialogue has such flourishes as "Mother Nature is a serial killer … like all serial killers she can't help secretly wanting to get caught."
American soldiers' name for the zombies is a generic "Zeke." The Israelis – who are the first to figure out zombies were on the way in force – let in as many refugees as they can. "Everyone we save is one less zombie to fight," they say.
At this point, the investigative plot gets the upper hand and it's rather involving – as is the apocalyptic vision of zombie bodies swarming and piling up at giant Jeruselam walls like ants in an ant farm.
Anyone, in fact, with any experience of Gordon Douglas' B-movie about giant ants, "Them," is liable to spend a good deal of "World War Z" wondering why there is so much fruitless rifle shooting and so little flamethrowing. (We learned in "Them" that flamethrowers were the all-purpose large quantity destroyers of choice on the ground.)
We are, after all, told by "World War Z" these things: that loud noises attract zombies so you have to be quiet; the only bullets that stop them are successful "head shots"; and, when in doubt, burning "Zeke" will always get the job done.
Hence, my question is this: Why does no one at all ever break out the flamethrowers and napalm?
But that, no doubt, would have made for a much cruder, more practical and less upscale zombie spectacle than this one, which relates to zombie movies roughly the way the original "Alien" related to conventional horror movies.
"World War Z" was famously recut after original screenings. It's quite suspenseful at the end, I assure you.
But what is unavoidable even at this early stage of the summer – with so many promising apocalyptic visions to come – is that it may be aimed at an audience suffering already more than a little from apocalypse fatigue.
And that's really not our fault, is it?
Movie Review
World War Z
Rating: 3 stars)
Rated PG-13 for intense frightening zombie sequences, violence and disturbing images. 116 minutes
email: firstname.lastname@example.com


text:
BRIDGEPORT -- The former swim coach at Staples High School in Westport pleaded not guilty Tuesday to repeatedly raping two young girls over a three-year period.
"Not guilty, jury trial," Jeffrey Schare answered when asked by state Superior Court Judge Robert Devlin Jr. how he pleaded to two counts of first-degree sexual assault, two counts of risk of injury to a minor and one count each of third-degree sexual assault, fourth-degree sexual assault and attempted third-degree sexual assault.
Schare, 43, coach of the Wreckers boys swimming and diving team for seven years, ignored a reporter's request for a comment as he and his lawyer, Christian Young, left the courtroom.
Behind him in the Main Street courtroom Tuesday sat a large contingent of the alleged victims' family, all wearing pale blue ribbons on their lapels.
The judge continued the case to Feb. 8.
Students and staff at Staples High School, where Schare also taught math, were recently told he was leaving the school, but were not told a reason.
Police said both victims, who are now 12 and 8, are acquainted with Schare and attend school in Fairfield. The older girl complained to a counselor at her school.
Schare began "grooming" the two girls when they were much younger, "promising favors such as food and sleepovers as rewards for his deviant behavior," according to the arrest warrant affidavit.
The affidavit states he began touching the girls inappropriately, which empowered him to advance his actions: "A behavior he readily admitted to his wife, was a lust for younger girls, an urge that he could no longer control."
Police said the older girl tried to fight him off many times.
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text:
Red Shoes (US - DVD R1)
Thank God they don't make women's shoes in Gabe's size. It'd be scary...
Hans Christian Andersen wrote a disturbing fairy tale in the late 1800s about a vain little girl condemned to dance until death by a pair of red shoes. Like most fairy tales, the story was somewhat sanitized for future generation (most versions do not include the removal of the girl's feet, or the fact that the severed limbs won't let her into church to repent), but the story has a moral, and has remained popular for generations.
Kim Yong-gyun's modern take on the story is a very loose adaptation, retaining some of the original story in flashback, and the general themes. It follows Sun-jae, an ocular specialist who catches her husband cheating on her and leaves with their only child. Soon after, distraught and depressed, she finds a pair of red high heals (truth be told, they're actually more pink than red) on a late-night subway ride, and decides to take them. The shoes seem to drive everyone around her mad with jealousy, and murder and mayhem ensue.
Every time Tartan USA sends me an Asian horror movie I hope this will be the one that blows my mind and sends me leaping behind the couch in a shivering furry. The Red Shoes is not that film, but it may be the best of its kind I've seen since A Tale of Two Sisters. The story is the same old thing, involving a haunted or cursed object (in this case the shoes) that brings about death to those that come into contact with it. As per the norm, our protagonists must first come to terms with the fact that there is a supernatural presence in an ordinary object, and then go about detecting the history behind the curse and how to stop it.
This time around, the object has the power to create need, and characters actually want to obtain it, whereas usually in these films the contact is more accidental. The shoes are kind of a foot fetishist's One Ring, only without the spooky voice. This subject must be treated very delicately, otherwise the silliness of the situation will bleed through, and the film will cease being a horror film and become a comedy. Yong-gyun is up to task, but just barely.
The film's strongest asset is its unbelievably striking visuals. In fact, had a lesser director and DP tackled this story, I'm not sure the film would've even been watchable. Every angle is striking, and every frame has been digitally altered to arresting perfection. I wouldn't say I found the film frightening, but spooky, and impossible to tear away from. There are some real bravado sequences with some amazing lighting work, flickering fluorescents being a consistent image in the film.
My problem with the film, other than the fact that it's really just another version of Ringu, are the characters. The actors are all fantastic, no doubt, but the characters have all been written as cold, self-centred jerks, with the exception of Sun-jae's love interest, who is the warm centre of the entire film. I understand that the shoes alter perceptions, but even when they aren't around the characters are ignoring each other's cries for help, making insensitive comments, and generally acting as apathetic as possible. Other filmmakers have found success with this formula, but this particular film requires at least a minimum of pity for the shocks and scares to really work.
Anyone who's seen more than two post- Ringu ghost stories knows that the end of the third act is always a false climax, and that there will inevitably be another fifteen minutes of revelations and scares. This time it really works, and I'm entirely ashamed that I didn't figure out the twist until about a minute before the big clue is revealed. In hindsight there are some massive giveaways. Regular site readers probably know I have a problem with empty shock twists, but emotionally and tonally this one really worked, and even saved the film from mediocrity.
For the most part, The Red Shoes look like a million bucks, thanks in no small part to the digital grading process. I hazard to guess that Tartan used the direct digital data, rather than going from digital to analogue and back. If they didn't, they should have. There is some grain, but no noticeable artefacts.
Dark scenes vary from spot on to pretty bad. The whole disc seems to have a small problem with cross colouration and digital noise. Occasionally black seems to absorb colours and take on their tint, which I'm reasonably sure was not part of the digital grading process, especially considering how perfect the levels are in other scenes. During these scenes of total blackness there is also a lighter streak running down the left side of the image. Beyond these nit picky issues, this is a great transfer.
Korean horror makers seem to love their baroque soundtracks, and The Red Shoes has a beautiful one. The DTS and Dolby Digital 5.1 tracks are both aggressive with music and creepy sound effects. It's no big surprise that composer Lee Byung-woo also worked on Kim Ji-Woon's A Tale of Two Sisters. The perfect fidelity on the cellos and violins is wondrous, and when the rear channels scratch with less musical sounds, the hairs on the back of your neck will stand on end. My only complaint, a small one, is that both tracks lack wide spatial separation during real life sound, ensuring that I was never full enveloped when there wasn't music playing.
The Red Shoes is no great departure for Tartan Asia Extreme, and houses the usual standby special features. These include a director commentary, a press-kit featurette, a special effects featurette, and trailers.
I've come to expect very technical commentaries from Korean filmmakers, and am happy to say that Yong-gyun speaks a little more about the story side of the film, and has a few back-stage anecdotes to share. Lead actress Hye-su is also on the track, as well as the film's cinematographer. Hye-su dominates certain sections of the track. It turns out that she had a lot of input, not only into her character, but also into scenes that were added to the final film.
The featurette is a press kit, but is more informative than usual, and has actually been separated into a few chapters. It offers up some interviews inter-spliced with behind the scenes footage. The follow up featurette is marked as a special effects study, but mostly covers the digital grading process. The shoes themselves were separated and altered in every scene; a painstaking process that I'm not sure was entirely effective. I understand that special effects like these aren't meant to be noticed, but there really is very little difference in the before and after pictures.
Fans of Asian ghost stories will adore The Red Shoes, as it's one of the sub-genre's best in a long while. The film is not without its faults, but has a decent story, solid performances, and a stunning visual flair. This one's worth a rental at least. The DVD sports a fine transfer with only a few issues with black levels in a few select scenes, and an aggressive DTS track. Don't let the silly tag line ("One Size Kills All") put you off to this one, but don't go expecting any miracles either.
Review by Gabriel Powers
Franchise Member Join Date: March 2006 Location: United States Posts: 294
Seems like a good movie. I'll probably add it to my Netflix list and call it a day until it gets here. Good review.
movieguy85 Member Join Date: March 2006 Location: United States Posts: 155
Love the cover art... wish someone could take this story and mold it into a very dark, macabre American horror film and actually have it be good.
posterchild Member Join Date: November 2005 Location: United Kingdom Posts: 101
movieguy85 wrote: wish someone could take this story and mold it into a very dark, macabre American horror film and actually have it be good.
Why? This one exists already...
Why? This one exists already...
movieguy85 Member Join Date: March 2006 Location: United States Posts: 155
Chris Johnson Member Join Date: October 2005 Location: United States Posts: 1,465
Another day, another damn ghost movie.
Deleted Member
I thought that this was the classic film by Michael Powell. I've been looking everywhere for that film, ever since I found out it was Scosese's favourite of all time.
This product has not been rated
Disc Details
Release Date: 24th October 2006
Discs: 1
Disc Type: Single side, dual layer
RCE: No
Video: NTSC
Aspect: 2.35:1
Anamorphic: Yes
Colour: Yes
Audio: DTS 5.1 Korean, Dolby Digital 5.1 Korean
Subtitles: English, Spanish
Extras: Director/Cinematographer/Actress Commentary, The Making of The Red Shoes, Visual Effects Featurette, Trailers
Easter Egg: No
Feature Details
Director: Kim Yong-gyun
Cast: Kim Hye-su, Kim Seong-su, Park Yeon-ah, Go Su-hee, Eol Lee
Genre: Horror
Length: 103 minutes
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2007 Capital Spending Report
Economic uncertainty clouds 2008 capital forecast.
Accelerating economic weakness and general uncertainty about the direction of the U.S. economy make forecasting capital spending particularly daunting in 2008. However, even with the downward economic trend, 22 of the largest publicly held food companies anticipate a collective 7 percent increase in capital expenditures in 2008.
While the majority of food companies are forecasting increased spending, the industry's recent history of underspending, combined with the specter of a looming recession, makes us worry that actual capital expenditures may be less than what planners have budgeted.
In 2007, for instance, nine of the 27 food processors we track spent less than they budgeted. Some cuts were dramatic and clearly tied to the difficult year – Tyson Foods is a key example, spending 29 percent less than expected. However, the actual capital spending for 26 major food companies in 2007 was $12.565 billion, up $271 million (about 2 percent) beyond what they had budgeted.
Four food industry giants have announced plans to scale back their CapEx budgets by double digits. The funding at Smithfield Foods – which broke ground in January 2007 on a $200 million joint venture beef plant and has been investing heavily the past three years – is down by 40 percent. Del Monte is cutting back 44 percent.
Molson Coors, which trimmed its 2008 budget, explained why: "Capital expenditures in 2008 are expected to be lower than 2007 primarily due to the completion of the Shenandoah [Va.] brewery in the U.S. in early 2007 and the initial $90 million purchase of kegs in the U.K. in early 2007," the company said in its annual report. The Molson side of the house completed a $35 million brewery in Moncton, New Brunswick, in October 2007.
Even in the face of rising commodity costs and economic challenges for the broader economy, 15 of our 27 reporting companies project increases, five of them upping the ante by 25 percent or more, including three with increases over 50 percent.
Hershey Co. – which budgeted $275 million last year but only spent $189 million – is catching up by increasing the CapEx budget by a staggering 66 percent. "We anticipate capital expenditures of $300-325 million in 2008, of which approximately $150-170 million is associated with our global supply chain transformation program," the company said in its 2007 annual report. A key element of the 2007 budget (and still being paid off) is construction of a joint venture plant in China.
Similarly, Tyson budgeted $400 million in its 2007 fiscal year but spent only $285 million. Optimistically budgeting $450 million this year, Tyson officials note the challenges presented by the rise in commodity costs, which if continued at the current pace, could torpedo the company's relatively bullish spending forecasts. "We currently believe we'll experience almost $800 million in increased grain and related input costs in fiscal 2008," says President/CEO Richard Bond.
In all, we've identified $11.067 billion in budgeted new construction or expansion activities for the current year. While that may look like a decline from the $12.565 billion we reported last year, five companies this year declined to give capital spending outlooks. Using just the same 22 companies for which we have numbers for both years, last year's figure was $10.330 billion.
Once again, the biggest gainer, in dollar terms, is Pepsi-Co, budgeting $300 million more for CapEx than it spent in 2007 (it, too, underspent, by $200 million). Yet, in percentage terms, the company has trimmed its rate of spending growth by more than 10 percent over last year's number. Last year's $2.4 billion was used to install an SAP enterprise resource planning system at the company's Quaker, Tropicana and Gatorade divisions, among other things.
John B. Sanfilippo & Son Inc. produced a commemorative can to celebrate its new corporate headquarters and manufacturing facility in Elgin, Ill., west of Chicago.
Does all this growth make sense in what looks to be a difficult economic year? "Part of the need for capital spending is to deal with margin compression," says Dennis Krause, senior vice president and industry leader in food, beverage and agribusiness for GE Corporate Lending, Norwalk, Conn. "Everyone knows what's happened to corn. Wheat prices are soaring. The only way to preserve earnings is by getting more efficient."
In times like these, big, well capitalized companies will spend; small companies will defer capital expenditures. Krause, who was chief financial officer at Triumph Foods, says it will be interesting to see if the bigger companies can then steal market share from third- and fourth-tier brands, which no longer have a price edge.
Greenfield growth
While there are several new projects planned for 2008, none comes close to the whopping $359 million factory and distribution center that Nestle Beverages began in 2007 (and is still under construction in Anderson, Ind.). The biggest project this year is less than half that size. John B. Sanfilippo & Son Inc. opened a new $117 million, 1.1 million-sq.-ft. headquarters, manufacturing and distribution center in Elgin, just west of Chicago. While it falls in Sanfilippo's FY2008, the move-in occurred late last year.
The only other $100 million project is the Really Cool Foods production and distribution facility in Cambridge City, Ind. The company plans to build and equip the complex in a number of stages. The first facility to be built on the site will be a new, 77,000-sq.-ft. USDA-certified organic commissary and distribution center. The company plans to build other modules and will begin hiring production workers this year.
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Music EducationPage address: https://www.mnsu.edu/programs/musiceducation.html
|Arts & Humanities
|Program Website
|Undergraduate Degree Type(s)
|Program Description
|These programs are designed for the student who wishes to be licensed to teach music in the public school. Students majoring in music education choose one area of specialization: Vocal/General K-12 Music or Instrumental General K-12 Music.
|Admission Requirements
|Admission to Major is granted by the department.
Minimum University admission requirements are:
|Other Requirements
|Entering music majors and minors are expected to have substantial musical experience performing with church or school ensembles, or as a soloist. Before admission to the major or minor, music literacy (the ability to read musical notation) must be demonstrated. Though Minnesota State Mankato does offer a course in basic music-reading skills, it is strongly advised that you begin those studies prior to arriving.
|Academic Bulletin
|A full description of the program including class listings and class descriptions are listed in the Academic Bulletin.
|Program Contact Information
|Music Department
Minnesota State Mankato
202 Performing Arts Center
Mankato, MN 56001
Office: 507-389-2118
Fax: 507-389-2922
Email: email@example.com
|College Advising
|College of Arts & Humanities Advising
Gina Maahs, Student Relations Coordinator
226B Armstrong Hall
College of Education Advising
Mymique Baxter
117 Armstrong Hall
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